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Latest episodes from Content To Go - Content Marketing | Business Growth| Inbound Sales

CTG #129 – How to Deal with Media in the 21st Century (Everyone is Media)

Play Episode Listen Later Aug 24, 2015 18:39


In today s episode of Content To Go, Rush Olson and Chris Handy discuss the changing face of media and the press in the Internet age. Listen here: Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email | Twitter

CTG #128 How to Raise Your Production Value in Video Marketing

Play Episode Listen Later Aug 17, 2015 19:57


In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to raise your production value in your video marketing. Listen here: Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email | Twitter

CTG #127 – When to Use Video in Your Content Marketing

Play Episode Listen Later Aug 10, 2015 21:59


In today s episode of Content To Go, Rush Olson and Chris Handy discuss an how, when and why to use video in your content marketing and sales process. Listen below these scribblin s from our notes: 75% of Executives watch one hour of work related video per week. How does video fit into the sales process? Getting [...]

CTG #126 – Map Your Content Marketing To the Buyer’s Journey

Play Episode Listen Later Aug 3, 2015 24:44


In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to map your content (blog, email, webinars, videos and more) to the buyer’s journey. Listen below these scribblin s from our notes: Awareness Stage Consideration Stage Decision Stage so much more… Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us [...]

CTG #125 – You Can’t Take Content With You, Or Can You?

Play Episode Listen Later Jul 27, 2015 24:53


In today s episode of Content To Go, Rush Olson and Chris Handy discuss the important issue of building up your personal portfolio of content that you have created. Listen below these scribblin s from our notes: We spoke about maximizing your LinkedIn profile and much much more. Follow @handythinks Listen in iTunes or Stitcher. Leave Us A [...]

CTG #124 – Is It OK to Publish Content On Other Sites First?

Play Episode Listen Later Jul 20, 2015 31:24


In today s episode of Content To Go, Rush Olson and Chris Handy discuss if it ok to publish content on other sites first and when to take your content show on the road. Listen below these scribblin s from our notes: A bit of history on restrictions in corporate content distribution Getting your content out in as many places [...]

CTG #123 – Quality v. Quantity in Content Marketing

Play Episode Listen Later Jul 17, 2015 16:25


In today s episode of Content To Go, Rush Olson and Chris Handy discuss quality vs. quantity in content marketing. Listen below: Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email | Twitter

CTG #122 – Why Should We Be Content Marketing at All?

Play Episode Listen Later Jul 13, 2015 17:17


In today s episode of Content To Go, Rush Olson and Chris Handy discuss the answer to the ultimate question of life, the universe and content marketing. Listen below these scribblin s from our notes: Why should be be marketing with content at all? 42 Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us [...]

CTG #121 – A Brief History of Time… and Content Marketing

Play Episode Listen Later Jul 10, 2015 22:17


In today s episode of Content To Go, Rush Olson and Chris Handy discuss the history of content marketing. Listen below these scribblin s from our notes: Witty banter Cave paintings Darwin, meet content. Content, Darwin. What we’ve learned Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email [...]

CTG #120 – Content Marketing and Your Sales Department

Play Episode Listen Later Jul 6, 2015 25:10


In today s episode of Content To Go, Rush Olson and Chris Handy discuss the importance of coordinating your content efforts with your sales department. Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email | Twitter

CTG #119 – How to Work With Partners on Quality Content Marketing

Play Episode Listen Later Jul 3, 2015 10:45


In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to ensure that your partners and sponsors are maintaining a level of quality and helpfulness when sharing the stage with your content champions. Listen below these scribblin s from our notes: Do you care more about your company than your audience? Listen to [...]

CTG #118 – How to Win Intracompany Content Marketing Battles

Play Episode Listen Later Jun 29, 2015 20:29


In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to win intracompany content battles. Listen below these scribblin s from our notes: The problem of content agreement and the difficulty in getting everybody on the same page. The content champion has to defend the honor of the realm. Follow @handythinks Listen in [...]

CTG #117 – How to Earn the Attention of Traditional Media for Your Content

Play Episode Listen Later Jun 26, 2015 13:48


In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to earn the attention of traditional media for your content. Listen below these scribblin s from our notes: The Curated Newsroom The Influence and Authority of Traditional Media Four Main Types of Media Paid, Owned, Earned, Shared Getting the Attention of Traditional Media What [...]

CTG #116 – Promotion, Marketing and Distribution of 10x Content

Play Episode Listen Later Jun 22, 2015 30:42


In today s episode of Content To Go, Rush Olson and Chris Handy discuss promotion, marketing and distribution of 10x content. Listen below these scribblin s from our notes: Promotion, Marketing and Distribution of 10x Content More notes coming Soon… Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) [...]

CTG #115 – Digestible Media + How to Keep People Reading Your Content

Play Episode Listen Later Jun 19, 2015 14:49


In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to make your content readable and ultimately digestible. You work really hard to drive traffic to your content. Now let’s keep them reading! Listen below these scribblin s from our notes: What is digestible content? Using sub-heads and the right heading tags Lists [...]

CTG #114 – How YouTube and Multimedia Affect SEO for Your Content

Play Episode Listen Later Jun 15, 2015 11:02


In today s episode of Content To Go, Rush Olson and Chris Handy discuss How YouTube and Multimedia Affect SEO for Your Content. Here are some scribblin s from our notes: The video we are discussing Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email | Twitter

CTG #113 – A History of SEO Best Practices for 10x Content

Play Episode Listen Later Jun 12, 2015 32:12


In today s episode of Content To Go, Rush Olson and Chris Handy discuss an issue raised by Rand Fishkin over at Moz. Here are some scribblin s from our notes: The video we are discussing The History of SEO An example of 2007 thinking from Moz Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps [...]

CTG #112 – Are You Making Content 10x Better Than The Competition?

Play Episode Listen Later Jun 8, 2015 24:40


In today s episode of Content To Go, Rush Olson and Chris Handy discuss an issue raised by Rand Fishkin over at Moz. Here are some scribblin s from our notes: The video we are discussing more coming… Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email [...]

CTG #111 – A Sports Creative Hero’s Origin Story: The Rush Olson

Play Episode Listen Later Jun 5, 2015 11:13


True heroes aren’t born, they are created. In today s episode of Content To Go, Rush Olson and Chris Handy discuss how Rush Olson of Rush Olson Creative & Sports came to exist. Here are some scribblin s from our notes: Origins & Family Passion for Sports The importance of knowing your industry’s language His approach, “What all do we need?, [...]

CTG #110 – Self-deprecating Humor In Marketing Communications

Play Episode Listen Later Jun 1, 2015 21:27


In today s episode of Content To Go, Rush Olson and Chris Handy discuss self-deprecating humor in marketing communications. Here are some scribblin s from our notes: How making fun of yourself can endear you to your audience. Know-it-alls Brain color Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: [...]

CTG #109 – How to Be a Content Rock Star at Your Company #Short

Play Episode Listen Later May 29, 2015 13:50


In today s episode of Content To Go, Rush Olson and Chris Handy discuss more about Sad Songs and Waltzes and how to be a rock star at your company without waiting to be discovered. Here are some scribblin s from our notes: Sad Songs and Waltzes Choose Yourself Nick Sal Avoiding Yokos Follow @handythinks Listen in iTunes or [...]

CTG #108 – Sad Songs and Waltzes Aren’t Selling This Year

Play Episode Listen Later May 25, 2015 23:16


In today s episode of Content To Go, Rush Olson and Chris Handy discuss Sad Songs and Waltzes and their market viability for the the next four quarters.. Here are some scribblin s from our notes: Sad Songs and Waltzes Choose Yourself Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join [...]

CTG #107 – Live Event Content Marketing Factory Part 2

Play Episode Listen Later May 22, 2015 12:20


In today s episode of Content To Go, Rush Olson and Chris Handy have a follow-up discussion on turning your live event into a content marketing factory. Here are some scribblin s from our notes: Texas Rangers Weather Day Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email [...]

CTG #106 – Turning Your Live Event into a Content Marketing Factory

Play Episode Listen Later May 18, 2015 23:34


In today s episode of Content To Go, Rush Olson and Chris Handy discuss turning your live event into a content marketing factory. Here are some scribblin s from our notes: Big presentation of your brand – make the most of it Who are your celebrities? establish rights to use material get them to promote the band outside [...]

CTG #105 Why Internal Content Champions Are Crucial For Your Business

Play Episode Listen Later May 15, 2015 22:42


In today s episode of Content To Go, Rush Olson and Chris Handy discuss your content champion. Every organization must have a content champion. In VSBs, it’s you. In larger organizations, it’s still you! The champion has to own it and have a stake in its success.. Here are some scribblin s from our notes: He or she needs [...]

CTG #104 – How Long Should Your Blog Post/Video/Podcast/Tweet Be?

Play Episode Listen Later May 11, 2015 18:52


In today s episode of Content To Go, Rush Olson and Chris Handy discuss planning the right length of your content. Here are some scribblin s from our notes: We discuss how long any one piece of content should be including: blog posts videos tweets (yep, there’s an ideal length that’s not 140) videos and a whole lot [...]

CTG #103 – Repurposing Content for Multiple Distribution Channels

Play Episode Listen Later May 4, 2015 25:01


In today s episode of Content To Go, Rush Olson and Chris Handy discuss planning your content production for getting the most out of your time. Here are some scribblin s from our notes: We discuss: Capital Expenditure Sunk Cost Vs. Production Cost – Sometimes Its Smarter To Get Our Own Equipment Making the most of each production session. [...]

CTG #102 – Everybody Can Produce Content More Efficiently

Play Episode Listen Later Apr 27, 2015 31:22


In today s episode of Content To Go, Rush Olson and Chris Handy discuss planning your content production for getting the most out of your time. Here are some scribblin s from our notes: Know what you want to accomplish – your goal Budget – do a cost-benefit analysis. This might be a good stage to figure out everything [...]

CTG #101 – Your Content Marketing Strategy

Play Episode Listen Later Apr 26, 2015 33:11


In today’s episode of Content To Go, Rush Olson and Chris Handy discuss building a content strategy and beginning with the end in mind. Here are some scribblin’s from our notes: Pick a business problem to solve – SMART GOALS Specific – Your goal should be unambiguous and communicate what is expected, why it is [...]

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