Podcasts for Growth Marketers, Sales Pros and More
In today s episode of Content To Go, Rush Olson and Chris Handy discuss the changing face of media and the press in the Internet age. Listen here: Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email | Twitter
In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to raise your production value in your video marketing. Listen here: Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email | Twitter
In today s episode of Content To Go, Rush Olson and Chris Handy discuss an how, when and why to use video in your content marketing and sales process. Listen below these scribblin s from our notes: 75% of Executives watch one hour of work related video per week. How does video fit into the sales process? Getting [...]
In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to map your content (blog, email, webinars, videos and more) to the buyer’s journey. Listen below these scribblin s from our notes: Awareness Stage Consideration Stage Decision Stage so much more… Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us [...]
In today s episode of Content To Go, Rush Olson and Chris Handy discuss the important issue of building up your personal portfolio of content that you have created. Listen below these scribblin s from our notes: We spoke about maximizing your LinkedIn profile and much much more. Follow @handythinks Listen in iTunes or Stitcher. Leave Us A [...]
In today s episode of Content To Go, Rush Olson and Chris Handy discuss if it ok to publish content on other sites first and when to take your content show on the road. Listen below these scribblin s from our notes: A bit of history on restrictions in corporate content distribution Getting your content out in as many places [...]
In today s episode of Content To Go, Rush Olson and Chris Handy discuss quality vs. quantity in content marketing. Listen below: Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email | Twitter
In today s episode of Content To Go, Rush Olson and Chris Handy discuss the answer to the ultimate question of life, the universe and content marketing. Listen below these scribblin s from our notes: Why should be be marketing with content at all? 42 Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us [...]
In today s episode of Content To Go, Rush Olson and Chris Handy discuss the history of content marketing. Listen below these scribblin s from our notes: Witty banter Cave paintings Darwin, meet content. Content, Darwin. What we’ve learned Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email [...]
In today s episode of Content To Go, Rush Olson and Chris Handy discuss the importance of coordinating your content efforts with your sales department. Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email | Twitter
In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to ensure that your partners and sponsors are maintaining a level of quality and helpfulness when sharing the stage with your content champions. Listen below these scribblin s from our notes: Do you care more about your company than your audience? Listen to [...]
In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to win intracompany content battles. Listen below these scribblin s from our notes: The problem of content agreement and the difficulty in getting everybody on the same page. The content champion has to defend the honor of the realm. Follow @handythinks Listen in [...]
In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to earn the attention of traditional media for your content. Listen below these scribblin s from our notes: The Curated Newsroom The Influence and Authority of Traditional Media Four Main Types of Media Paid, Owned, Earned, Shared Getting the Attention of Traditional Media What [...]
In today s episode of Content To Go, Rush Olson and Chris Handy discuss promotion, marketing and distribution of 10x content. Listen below these scribblin s from our notes: Promotion, Marketing and Distribution of 10x Content More notes coming Soon… Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) [...]
In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to make your content readable and ultimately digestible. You work really hard to drive traffic to your content. Now let’s keep them reading! Listen below these scribblin s from our notes: What is digestible content? Using sub-heads and the right heading tags Lists [...]
In today s episode of Content To Go, Rush Olson and Chris Handy discuss How YouTube and Multimedia Affect SEO for Your Content. Here are some scribblin s from our notes: The video we are discussing Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email | Twitter
In today s episode of Content To Go, Rush Olson and Chris Handy discuss an issue raised by Rand Fishkin over at Moz. Here are some scribblin s from our notes: The video we are discussing The History of SEO An example of 2007 thinking from Moz Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps [...]
In today s episode of Content To Go, Rush Olson and Chris Handy discuss an issue raised by Rand Fishkin over at Moz. Here are some scribblin s from our notes: The video we are discussing more coming… Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email [...]
True heroes aren’t born, they are created. In today s episode of Content To Go, Rush Olson and Chris Handy discuss how Rush Olson of Rush Olson Creative & Sports came to exist. Here are some scribblin s from our notes: Origins & Family Passion for Sports The importance of knowing your industry’s language His approach, “What all do we need?, [...]
In today s episode of Content To Go, Rush Olson and Chris Handy discuss self-deprecating humor in marketing communications. Here are some scribblin s from our notes: How making fun of yourself can endear you to your audience. Know-it-alls Brain color Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: [...]
In today s episode of Content To Go, Rush Olson and Chris Handy discuss more about Sad Songs and Waltzes and how to be a rock star at your company without waiting to be discovered. Here are some scribblin s from our notes: Sad Songs and Waltzes Choose Yourself Nick Sal Avoiding Yokos Follow @handythinks Listen in iTunes or [...]
In today s episode of Content To Go, Rush Olson and Chris Handy discuss Sad Songs and Waltzes and their market viability for the the next four quarters.. Here are some scribblin s from our notes: Sad Songs and Waltzes Choose Yourself Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join [...]
In today s episode of Content To Go, Rush Olson and Chris Handy have a follow-up discussion on turning your live event into a content marketing factory. Here are some scribblin s from our notes: Texas Rangers Weather Day Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email [...]
In today s episode of Content To Go, Rush Olson and Chris Handy discuss turning your live event into a content marketing factory. Here are some scribblin s from our notes: Big presentation of your brand – make the most of it Who are your celebrities? establish rights to use material get them to promote the band outside [...]
In today s episode of Content To Go, Rush Olson and Chris Handy discuss your content champion. Every organization must have a content champion. In VSBs, it’s you. In larger organizations, it’s still you! The champion has to own it and have a stake in its success.. Here are some scribblin s from our notes: He or she needs [...]
In today s episode of Content To Go, Rush Olson and Chris Handy discuss planning the right length of your content. Here are some scribblin s from our notes: We discuss how long any one piece of content should be including: blog posts videos tweets (yep, there’s an ideal length that’s not 140) videos and a whole lot [...]
In today s episode of Content To Go, Rush Olson and Chris Handy discuss planning your content production for getting the most out of your time. Here are some scribblin s from our notes: We discuss: Capital Expenditure Sunk Cost Vs. Production Cost – Sometimes Its Smarter To Get Our Own Equipment Making the most of each production session. [...]
In today s episode of Content To Go, Rush Olson and Chris Handy discuss planning your content production for getting the most out of your time. Here are some scribblin s from our notes: Know what you want to accomplish – your goal Budget – do a cost-benefit analysis. This might be a good stage to figure out everything [...]
In today’s episode of Content To Go, Rush Olson and Chris Handy discuss building a content strategy and beginning with the end in mind. Here are some scribblin’s from our notes: Pick a business problem to solve – SMART GOALS Specific – Your goal should be unambiguous and communicate what is expected, why it is [...]
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