Podcasts about repurposing content

Real Beats Robotic: Why Your Voice and Face Matter More Than Ever-Are you tired of all the AI-generated content flooding your inbox and feed? You're not alone—and your prospects feel it too.In this episode of the B2B Marketing Excellence & AI Podcast, I share why showing your real face and voice in videos and podcasts is one of the most powerful ways to build trust today.If you're an industrial brand or a B2B company trying to stand out, it's not about saying more—it's about showing up more authentically.I break down:Why polished, perfect content doesn't build relationships anymoreHow to get started with videos or podcasts even if you feel uncomfortable on cameraTools (like Descript) that make editing easy without losing your natural toneAnd how to turn one simple video into weeks of quality contentWhether you're a marketing leader or a business owner, this episode will help you rethink content—and give you a simple plan to build real connections with your audience.Episode Breakdown:• 00:00 Introduction: The Shift from Content to Trust• 00:58 The Evolution of Marketing Strategies• 02:36 The Power of Podcasting and Videos• 03:25 Overcoming Barriers to Creating Content• 04:34 Building Authentic Relationships Through Video• 05:14 The Role of AI in Modern Marketing• 07:58 Getting Started with Podcasts and Videos• 14:21 Repurposing Content for Maximum Impact• 21:14 Conclusion: Embracing Realness in MarketingWhat You'll Walk Away With:• The #1 mindset shift industrial companies need to build trust today• A low-pressure way to get started with podcasts and videos• How to stop overthinking and start connecting• The secret to creating less content that delivers more value• A breakdown of how one video = 5+ valuable content piecesReady to grow with quality marketing?If this episode sparked an idea or helped you take that first step, I'd love your support:Subscribe to our YouTube Channel - https://www.youtube.com/@WorldInnovators* Leave a quick review or comment* Share this with one colleague or client who needs to hear itLet's help more companies grow with honest, helpful, and human marketing.

In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, hosts Dr. Johnny Franco, founder of Austin Plastic Surgeon. The discussion dives deep into effective strategies for marketing medical spas and plastic surgery practices, emphasizing the importance of social media, AI tools, and data-driven decision making. Dr. Franco shares insights on creating engaging and educational content, the necessity of consistent posting on platforms like Instagram, TikTok, and Snapchat, and the importance of using a CRM system for lead tracking and personalized communication. They also explore the impact of AI on marketing, from content creation to predictive analytics, and the use of influencer partnerships to enhance brand visibility. The episode is packed with practical tips and actionable advice for practitioners looking to enhance their digital marketing efforts and grow their practices.00:00 Introduction to the Masterclass00:19 Meet Dr. Johnny Franco01:52 The Importance of Social Media for Medical Practices05:31 Using AI for Content Creation06:40 The Role of Consistency and Authenticity in Social Media10:13 Repurposing Content with AI Tools16:24 The Power of Personalized Marketing17:56 Choosing the Right Social Media Channels25:04 Understanding Lead Conversion Rates26:17 Creating Effective Landing Pages28:22 Importance of CRM Systems29:31 Tracking and Managing Leads33:09 Effective Use of Social Media Ads35:49 Leveraging AI and Automation44:44 Optimizing Customer Reviews and UGC47:19 Conclusion and Contact InformationFollow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

Send us a textJoin us as Michelle Glogovac, THE Podcast Matchmaker™, shares her expert strategies on utilizing podcast interviews to elevate your marketing efforts. Discover how to craft personalized pitches, deliver authentic interviews, and repurpose content to maximize your brand's visibility and impact.Shownotes: https://jenvazquez.com/michelle-glogovac/Ready to get Booked AF? This 2-day mastermind retreat in sunny Northern California is built for photographers who want a simple, strategic marketing plan — plus brand photos, video content, and a Pinterest strategy that works while you sleep. Includes 3 months of post-retreat support. Only 5 overnight spots available — join the waitlist:

Welcome back to The Power Lounge. In "Pin With Purpose," host Amy Vaughn engages with Pinterest marketing strategist Dana Joan Johnson, founder of Styled Pin Collection. Together, they explore how Pinterest can revolutionize strategies for creative entrepreneurs and business owners seeking an alternative to the relentless pace of daily social media posting.Amy and Dana discuss Pinterest's potential as a visual search engine, emphasizing its ability to generate consistent, high-quality traffic to websites, content, and offerings. Dana shares her transition from the wedding industry to digital marketing, highlighting her dedication to sustainable marketing systems that prevent burnout. If navigating ever-changing social trends feels overwhelming, this episode provides practical strategies and valuable insights.Tailored for both product-based businesses and service providers, listeners will learn how to repurpose existing content, optimize with effective keywords, and develop a Pinterest strategy that continues to deliver results over time. Additionally, Dana addresses common Pinterest misconceptions and explains the importance of clarity, consistency, and relevance in achieving pinning success.Dana Johnson brings a unique perspective as a former wedding professional turned educator. Through The Styled Pin Collection, she empowers creative entrepreneurs with strategic, on-brand Pinterest content. By focusing on simplicity and authenticity, Dana helps businesses enhance their visibility and traffic without the constant pressure of daily social media engagement.Join this conversation to refine your Pinterest strategy and drive meaningful results for your business.Chapters:00:00 – Introduction01:58 – Pinterest: Beyond Aesthetic Inspiration04:06 – Pinterest Strategies for Wedding Planning09:38 – "Timeless Wedding Content Strategy"11:38 – Educational Content Drives Quality Leads15:14 – "Maximize Impact Through Repetition"19:12 – "Unbranded Searches and Content Strategy"19:53 – Empowering Consumers Through Value26:24 – Content Refresh and Repurposing27:49 – Maximizing Pinterest for Existing Content31:24 – Effective Visual Communication Strategies35:33 – "Encouragement to Speak at Conferences"37:26 – Twitter's Marketing Challenge: Unrelated Trends41:00 – "Year-Round Barbecue Marketing Strategies"46:08 – "Show Your Face in Marketing"46:56 – "Upcoming Master Classes Announcement"49:34 – OutroQuotes:"Work smarter—create evergreen content that delivers lasting value."- Amy Vaughan"Strategy beats hustle. Plant the right seeds to ensure your business grows long after you're done."- Dana Joan JohnsonKey Takeaways:Pinterest is a Powerful Search Engine, Not Just a Social PlatformStrategic, Sustainable Marketing Beats Social BurnoutEvergreen Content is Your Secret WeaponKeywords (and Simplicity!) Unlock Pinterest GrowthRepurpose, Schedule, and SimplifyEducate and Empower to Inspire TrustMeasure What Matters: Beyond ImpressionsPinterest's Future: Visual Search & Year-Round OpportunityConnect with Dana Joan Johnson:LinkedIn: https://www.linkedin.com/in/d-m-johnson/Website: https://ddvirtualmanagement.com/Check out PROJECT 300:PROJECT 300 Website: https://www.project300.co/PROJECT 300 LinkedIn: https://www.linkedin.com/company/project-300-llcPROJECT 300 Instagram: https://www.instagram.com/project300llc/Support the show

Ever wondered what three years of podcasting can really do for your business? In this special episode, I switch seats with my producer, Haylee Gaffin, as she interviews me about how I've used Business-First Creatives to grow, market, and evolve my business. Listen in as we walk through launching my podcast three years ago to turning it into a strategic, revenue-driving content engine, I share the pivots, lessons, and behind-the-scenes of what's actually working in my podcast strategy.Find it Quickly:00:47 - The Journey of Starting a Podcast04:29 - Launch Strategies and Initial Challenges07:18 - Evolving Content and Audience10:10 - Leveraging Podcasts for Business Growth14:47 - Repurposing Content and Marketing Strategies22:23 - Feed Drops and Collaborative Opportunities25:05 - Integrating Podcast Goals with Business Objectives25:32 - The Importance of Client Testimonials26:48 - Feedback from Chat GPT27:53 - Revamping Podcast Content Strategy29:43 - Email Marketing Strategies35:55 - Testing and Adapting Strategies38:10 - Podcasting ROI and Success Stories45:55 - Future Plans for the Podcast47:42 - Three-Year Podcast AnniversaryMentioned in this Episode:Airtable Content HubThis Can't Be That Hard with Annemie TonkenTalk Copy to Me with Erin OllilaCopywriter on Call with Sara GillisUnprofessional Entrepreneur with Felly DayShoot It Straight with Sabrina GebhardtConnect with Haylee:gaffincreative.cominstagram.com/hayleegaffinclockinginpodcast.com

What if your next big growth move isn't on social media... but good old-fashioned email? While Marc is gallivanting around Spain & Portugal, the crew digs into how email lists can build deeper connections and drive significant growth. We cover smart ways to repurpose your content, how to write subject lines that get clicks, and strategies for growing your list without feeling overwhelmed. You'll also hear why treating your subscribers like a real community, not solely a marketing chore, can change everything. Plus, James Cridland, editor of Podnews, drops in to share his tips for incentivizing signups and expanding your reach. We wrap things up by sharing our week's wins and what's going well behind the mic.Episode Highlights: [02:47] Icebreaker Question: Do you use an email list? [06:39] Repurposing Content for Newsletters[08:39] LinkedIn Newsletters and Analytics[10:14] Strategies for Effective Newsletters[16:32] Email Subscribers vs. Social Media Followers[19:47] Clip with Marc and Chris: List Building[21:27] Balancing Generosity and Monetization[23:48] Encouraging Email Marketing for Businesses[26:34] Leveraging Free Email Marketing Tools[26:52] Crafting Emails with ChatGPT[33:53] Maximizing Content with Newsletters[36:09] Insights from James Cridlin[44:53] Ethical Email Marketing[46:47] Weekly Wins and Wrap-UpLinks & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Life After Corporate with M. Shannon Hernandezhttps://pod.link/1500631278Hooks for social posts, blogs, and newsletters using AIhttps://Penpivot.comPodcast Strategy (Chris Stone)https://podcaststrategy.substack.com/Subject Lines That Stop The Scroll: https://bit.ly/3GLP4UVDo This Not That Marketing Tips: https://bit.ly/43advD2Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ and ⁠⁠NextGenPodcaster.com⁠⁠Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

Sponsored By AdCirrus ERP, your trusted partner for cloud ERP solutions. Learn more at adcirruserp.com.Meet Curt Anderson Curt Anderson is the founder of B2B Tail dedicated to helping manufacturers stop being the best kept secret in their industry through profitable digital sales growth strategies. With over nine years at B2Btail, Curt provides valuable e-commerce strategies that help manufacturing companies achieve their goals and reach success. He creates free resources to guide manufacturers on their e-commerce journey, including checklists, keyword strategies, and website optimization techniques. Curt's mission is to ethically drive the highest profits possible for manufacturers and entrepreneurs through effective digital marketing.Connect with Curt!B2BtailLinkedInYouTubeHighlights00:00 Introduction and Greetings01:09 Guest Introductions and Banter06:04 Lightning Round Fun13:24 Deep Dive into Digital Strategies15:23 Consistency in Marketing20:13 Out Teaching the Competition24:11 The Importance of Repetition in Social Media24:47 Repurposing Content for Maximum Impact24:57 Sharing Expertise to Build Trust26:23 Know Your Soulmate: Understanding Your Ideal Customer28:33 Strategies for Identifying Ideal Customers31:54 Rounding the Bases: Categorizing Clients35:40 What We Just Learned: Insights and Takeaways43:39 Closing Thoughts and AppreciationsConnect with the Broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs! Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!

Content creation is more than just advertising, it's building a reputation, creating trust with your customers, and showing your business is there to help. Max 2U Media can handle all your content creation, hands-off, and get you ranked at the top. Just visit https://wavecom.clientcabin.com/app/proposal Max 2 You Media City: Monroe Address: Gruber Rd Website: https://wavecom.clientcabin.com/app/proposal

AI is everywhere, but are you using it the right way in your coaching business? The real power of AI comes from knowing how to use it without losing your personal voice. Too many coaches are either avoiding AI completely or relying on it so much that their content sounds robotic.In this episode, I'm diving into the best ways to use AI as a tool, not a crutch. You'll learn how to train AI to understand your voice, use it to brainstorm and repurpose content, and avoid the biggest mistakes that make your messaging feel generic. Whether you're just getting started with AI or looking to refine your approach, this episode will help you use it strategically and authentically to grow your coaching business.I'm going to dive into:The right way to use AI for social media, content creation, and marketingHow to train AI to understand your unique coaching style and voiceThe biggest AI mistakes coaches make and how to avoid themHow to use AI to repurpose content without making it sound roboticWhy AI should be your assistant, not your entire marketing strategyIf you're ready to work smarter with AI while keeping your voice, this episode is for you. Tune in now to learn how to integrate AI into your coaching business without sacrificing authenticity.Timestamps: 00:21 Understanding AI Usage Among Entrepreneurs02:14 Best Practices for Using AI05:24 Brainstorming with AI08:28 Making AI Content Sound Like You11:19 Repurposing Content with AI14:40 Avoiding Common AI Mistakes

Are you ready to take your LinkedIn strategy to the next level? In this episode, we're diving deep into creative ways to boost your visibility and reach new audiences on the platform. Whether you're a nonprofit looking to connect with potential donors or a business aiming to grow your professional network, you'll find valuable insights to elevate your LinkedIn game. Our guest, Peter Murphy Lewis, founder of Strategic Pete.com and fractional Chief Marketing Officer, shares his expertise on leveraging LinkedIn's features to maximize your impact. From automated connections to newsletters and live streaming, Peter unveils strategies that can transform your approach to this powerful professional network. Key Takeaways: - Discover how to use automation tools for strategic connections - Learn the power of LinkedIn newsletters for repurposing content - Explore live streaming capabilities to engage your audience - Understand why authenticity trumps perfection in video content - Gain insights on repurposing content across platforms Practical Tips for LinkedIn Success: - Utilize automation tools to connect with 15-30 people daily - Create a LinkedIn newsletter to repurpose existing content - Apply for creator status to access live streaming features - Embrace imperfection in your video content for authenticity - Implement a content strategy that spans from top to bottom of the funnel Peter also shares a brilliant tactic for engaging with industry leaders and potential collaborators through strategic tagging in your newsletter content. This approach not only increases your visibility but also opens doors for meaningful professional relationships. Whether you're just starting out or looking to refine your LinkedIn strategy, this episode provides actionable advice to help you make the most of this platform. Remember, it's not about perfection – it's about consistency, authenticity, and providing value to your network. Ready to transform your LinkedIn presence? Listen now and start implementing these strategies to expand your reach, build meaningful connections, and achieve your professional goals. Want to skip ahead? [04:14] Video Content on LinkedIn: Authenticity Over Polish The importance of authenticity over polished production encourages users to embrace imperfections. It's more about being genuine and getting to know your connections and letting them get to know you. [11:28] Repurposing Content and Newsletter Strategies Tagging keynote speakers, sharing job postings, and engaging with new subscribers will go a long way. Add value, increase visibility, and foster meaningful connections on the platform while using content you've already created. Resources talkclip.app Quuu Promote: https://www.quuupromote.co/ Google Ad Grants: https://www.google.com/grants/ People Worth Caring About | Documentary: https://www.youtube.com/playlist?list=PL8f4FVNBnlH8hC8VRCHG_Dvo3I0DuzZV6 Bob Speelman: https://www.linkedin.com/in/robert-speelman Alana Sparrow: https://www.linkedin.com/in/alanasparrow Ep 289 | Power of Creating a Personal Brand on LinkedIn with Alex Thoric: https://www.thefirstclick.net/ep-289-power-of-creating-a-personal-brand-on-linkedin-with-alex-thoric/ Peter Murphy Lewis Peter Murphy Lewis is the innovative founder of StrategicPete.com and a respected fractional Chief Marketing Officer, skilled in turning complex marketing data into actionable strategies that boost revenue and growth. His expertise spans diverse sectors, including software, travel, media, zoos, and banks. As host of two TV shows and producer of a documentary, Peter combines strategic marketing with storytelling flair. Living with his family in a literal zoo, he is a trusted advisor for CEOs seeking to streamline marketing efforts and accelerate business outcomes. Learn more at www.sbxproductions.com Book your free discovery call with Pete: https://strategicpete.com/audit/ https://www.linkedin.com/in/petermurphylewis/ https://www.youtube.com/@StrategicPete https://www.instagram.com/gringopeter/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Send us a textWant to turn your podcast guest appearances into a powerful marketing machine? Discover how to leverage every interview for maximum exposure, repurpose content efficiently, and attract your ideal audience.Most people get onto podcasts and then waste the full potential of this leverage opportunity by not doing these simple and strategic things. What's Covered:The #1 mistake small business owners make when guesting on podcastsHow to transform a single podcast episode into months of contentThe secret to making your interviews work for you long after they airA simple system to boost visibility without feeling overwhelmedThe best way to turn listeners into leads (without being salesy)Episodes mentioned: The Simple Strategy For Creating High-Impact Content Without Burning Out (Most People Ignore This) Podcast guesting resource mentioned: Podmatch.com Simple & strategic marketing solutions for the busy coach and consultant. Visit www.reinventingperspectives.comSupport the showThank you for listening in!

From using AI to create content that ranks to turning one blog post into 10+ videos, Matt breaks down his full process, step by step. If you're overwhelmed by SEO, stuck on content ideas, or trying to figure out LinkedIn, this episode is a goldmine. We talk tools, tactics, and the mindset shift needed to grow in 2025.

Book an evolution call with Deborah⁠⁠ https://go.dancebusinesslab.com/dance-school-success-planIn this episode of The Ultimate Dance Business Podcast, we explore the game-changing power of content repurposing. If you feel like you're constantly having to create fresh marketing material, this episode will show you how to work smarter, not harder! Discover how to take past posts, videos, and graphics and refresh them for new engagement across social media—whether on Facebook, Instagram, TikTok, LinkedIn, or YouTube. Learn practical tips on reusing old content to maintain visibility, improve audience reach, and save time without sacrificing quality. Tune in to find out how repurposing can revolutionise your marketing strategy and free up time for other areas of your business!To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparksIgnite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahLThis episode is sponsored by Dance Studio Marketing. You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bloody Vegans Productions⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode, I share an exclusive interview from Kristen Chadwick's podcast where we dive deep into the power of using Facebook groups to enhance your podcast. We discuss strategies to create meaningful engagement, the importance of community, and how to revive 'dead' Facebook groups.   This episode is especially valuable for podcasters looking to build a dedicated listener community and get more interaction. Kristen also shares her own journey with Facebook groups and offers practical tips for managing time and content effectively. If you're a podcaster eager to boost your engagement, this is a must-listen!   Happy listening! Sarah   Next Steps: Join the FREE Community: www.sarahbeisel.com/community Grab your FREE Facebook Group Launch Checklist: www.sarahbeisel.com/checklist Contact me: info@sarahbeisel.com   Work with Sarah: Want to know exactly what steps to take to create an engaged Facebook group that makes you money consistently? Join the Profitable Facebook Group Program now! --> www.sarahbeisel.com/program   Connect with Kristin: Podcast: https://www.podcastcoachingforkingdomentrepreneurs.com/ IG: https://www.instagram.com/kristinfieldschadwick     Timestamps: 00:00 Introduction and Podcast Collaboration 02:49 Starting a Facebook Group: My Journey 05:01 Challenges and Lessons Learned 06:49 Reviving a Dormant Facebook Group 09:28 The Importance of Community Engagement 12:30 Strategies for Growing Your Facebook Group 15:23 Consistency and Time Management 23:54 Time Management for Facebook Groups 24:27 Engaging with Your Facebook Group 27:14 The Value of Facebook Lives 34:18 Repurposing Content for Maximum Impact 37:26 Monetizing Your Facebook Group 41:06 Conclusion and Invitation to Membership  

In this episode of The Social Media Takeaway, I sit down with Deirdre Sullivan, who turned her traditional flower school into an online sensation, amassing over 338,000 followers across Instagram, Facebook, TikTok, and YouTube.

In this episode of The Christian Business Advantage Podcast, we're kicking off a brand-new series on how to effectively repurpose content to expand your reach. If you struggle with consistently creating fresh content while managing your ministry or business, this series is for you!This week, we're diving into why content repurposing is a game-changer for Christian entrepreneurs. Learn how to save time, reduce overwhelm, and maximize your message by leveraging what you already have—just like the biblical principle of stewardship. I'll walk you through my step-by-step process for repurposing content so you can reach more people without constantly creating from scratch.Be sure to stay tuned for the rest of the series, where we'll cover practical frameworks, content formats, and time-saving hacks! Join the Christian Business Advantage Facebook group for more training and support.

What would you do if someone repurposed your content without permission? Would you be flattered or offended? This recently happened to me when a video editor on LinkedIn repurposed a recent clip of mine, tagged me and the guest, and didn't bother to ask my permission. This led me to wonder how the community would react in this situation, which leads to a rich conversation with many perspectives. We also address the question, “Do podcasts have an expiration date?” Many podcasters go through burnout or plateau and must decide whether to pivot, refresh, or stop altogether, and we lean in to share our experiences with reinvention and creative transitional periods, which are necessary to keep passions alive. Episode Highlights: [8:14] Repurposing Content and Ethical Considerations[30:36] Personal Reflections on Podcast Lifespan[48:59] Phases of Podcast Lifespan[54:36] Holding Space To Remember Niel GuilarteLinks & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Arif Hasnat's Before & After Clip: https://bd.linkedin.com/in/arif-hasnat-2a16971b1?trk=public_post_feed-actor-nameRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ and ⁠⁠NextGenPodcaster.com⁠⁠Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #49, Anna Nadeina talks with Iliya, CEO and founder of Team-GPT, your shared AI workspace to help you seamlessly integrate AI into your team's workflow. --------------Episode's Chapters---------------- 00:00 - The Birth and Evolution of TeamGPT 06:48 - Challenges and Successes in AI Collaboration 16:52 - Understanding and Mastering AI 28:18 - Marketing Strategies for SaaS Growth 32:11 - AI Articles and Video Campaigns 35:45 - Creating an Online Course 37:52 - SEO and Repurposing Content 39:25 - Long Tail Keywords vs. Prompts 46:28 - Raising Funds and Scaling 55:04 - Biggest Wins and Failures 59:43 - Final Thoughts and Advice Iliya - https://www.linkedin.com/in/iliya-valchanov/ Team-GPT - https://team-gpt.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

In this episode, learn how to create a podcast to grow your brand and community. Discover the steps that helped the Serious Sellers Podcast by Helium 10 reach 5M+ downloads. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if launching a podcast could be the game-changer you need for your personal or E-commerce business brand? In this episode, we explore the transformative power of podcasting, sharing insights from over seven years of experience and success stories like Helium 10, which started with the AM/PM podcast before evolving into an e-commerce software powerhouse. We reveal how podcasts can build vibrant communities around niche interests, from pet care to other e-commerce topics, turning listeners into brand advocates and opening up new revenue streams. Dive into the essentials of crafting a podcast strategy that resonates with your audience. We discuss the significance of maintaining a consistent theme, memorable tagline, and engaging format while ensuring your podcast is easily discoverable through effective SEO techniques. Our discussion guides you through selecting the right equipment for high-quality audio, whether you're recording solo or hosting multiple guests. Plus, get practical tips on logistics, from scheduling with tools like Calendly and Zoom scheduler to streamlining guest preparations, ensuring a smooth production process. Learn how to leverage analytics to fine-tune your podcast and expand your reach by repurposing content across platforms like Instagram and TikTok. Hear how collaborating with other podcasters can organically grow your audience and enhance your brand presence without heavy reliance on ads. Whether you're an Amazon seller, consultant, or simply passionate about a topic, podcasting can be an invaluable tool for promotion and engagement. We invite you to start your own podcast journey with us and discover the endless possibilities it offers. In episode 642 of the Serious Sellers Podcast, Bradley and Mhel discuss: 00:00 - The Power of Starting a Podcast 01:57 - Building Community and Revenue With Podcasts 06:19 - Podcasting in Education and Credibility 10:05 - Developing a Successful Podcast Strategy 15:33 - Importance of High Quality Audio 15:58 - Choosing the Best Podcast Equipment 19:00 - Benefits of Using Headphones for Podcasting 23:36 - Importance of Audio and Video Quality 26:13 - Scheduling, Prepping, and Editing Podcasts 29:17 - Podcast Editing Process Basics 35:47 - Leveraging Podcast Analytics and Repurposing 36:55 - Repurposing Content for Multichannel Engagement 40:53 - Promoting Brands With Podcasts

In this episode of Salesy with Meghan, we're joined by the incredible Felly Day, founder of a Content Repurposing Agency that does things a bit… unprofessionally (in the best way). Felly is all about ditching the cookie-cutter, "white picket fence" narratives and empowering entrepreneurs to live a truly authentic life.By helping business owners work smarter, not harder, Felly digs into existing content to uncover hidden gems and shows you how to leverage them effectively. From breathing new life into your posts to making your message go the extra mile, this conversation is packed with actionable advice for scaling your content strategy.Key Takeaways:What is Content Repurposing?: Felly explains how repurposing can save time, energy, and stress while keeping your content strategy fresh and impactful. You don't always need to create from scratch—sometimes the best ideas are already there.Finding Hidden Gold in Your Content: From long-form blog posts to bite-sized social media snippets, Felly shares tips for identifying and reusing the most valuable pieces of your existing content.Ditching the Hustle Culture: Felly's approach focuses on sustainability and enjoyment. Instead of chasing trends or burning out, learn how to make the most of what you already have.Breaking Free from the Perfection Trap: Felly encourages listeners to embrace an imperfect approach prioritizing progress over perfection. Your audience connects with authenticity, not flawless execution.Repurposing as a Growth Tool: Scaling your business doesn't have to mean working harder—it can mean working smarter. Repurposing lets you maximize your efforts, reach new audiences, and maintain consistency without doubling your workload.About Felly Day:Felly Day owns a Content Repurposing Agency, where she helps entrepreneurs make the most of their existing content to build a life that brings them real happiness. Felly's passion lies in pulling out the small, overlooked nuggets of value from your work and showing you how to amplify them across platforms. You'll usually find her vibing with a 90s R&B playlist, a cup of tea, and a bottle of water by her side.Links:Instagram: @fellydayWebsite: FellyDay.comTurn 1 into 10 PodcastFinal Thoughts:Felly reminds us that building a business isn't about working harder—it's about creating strategies that allow for freedom and flexibility. Repurposing your content isn't just a tactic; it's a mindset shift that helps you create sustainable success. Whether you're a seasoned entrepreneur or just starting, this episode offers insights to make your content—and your life—work better for you.GRAB BUYER PSYCHOLOGY TODAY >>> Meghanlamle.com/buyers-psychologyLinks:InstagramLinkedinBlog If you are struggling with signing clients on sales calls, grab the 10k sales script to help you sign clients today. Click here.Support the show!

Are you ready to transform your nonprofit's social media game—even if you have limited time, minimal staff, and an already overflowing plate? In this sparkling conversation, host Julia Patrick sits down with Kate Myers Emery, Senior Digital Communications Manager at Candid.org, to pull back the curtain on how to leverage sparse resources for maximum impact. If you've ever felt overwhelmed by the endless “content beast,” Kate offers an exciting new approach: treat your existing material like an all-you-can-eat buffet—select bite-sized pieces, repurpose them creatively, and share them repeatedly with fresh twists. After all, most of your audience never even sees your post the first time around! Throughout this episode, Kate explains that social media isn't just about flashy graphics or catchy captions—data matters, and so does careful experimentation. She walks us through how Candid systematically tests new platforms (like TikTok or Threads), sets clear goals for each experiment, and decides whether the return on investment is worth the time and mental bandwidth. By adopting this mindset, you'll never again feel pressured to be everywhere all at once. Instead, you'll have the freedom to focus on what truly moves the needle for your unique organization. One of the biggest revelations? “You need to repeat because 93% of them didn't see it the first time around.” By embracing repetition—and giving yourself permission to repost your best content—your nonprofit can spark deeper engagement and cultivate a more informed, motivated supporter base. Kate's insights and success prove you don't need a massive staff or a full-time social media guru to excel; all you really need is creativity, consistency, and a willingness to learn from your experiments. Now is the time to revamp your strategy and turn your social media channels into powerful storytelling tools. Whether you're aiming to boost donations, recruit volunteers, or simply raise awareness, this discussion is packed with actionable tips that will help your NPO stand out from the digital noise. Dive in and discover how “less” can truly be “more” when it comes to nonprofit social media!Find us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

Austin Armstrong, CEO of Syllabi, shares his journey from video marketing agency owner to AI software pioneer. In this value-packed episode, he breaks down how to leverage AI tools for content creation while maintaining authenticity, and reveals some surprising strategies for boosting engagement on social media. Key Takeaways  Different types of content serve different audiences - don't limit yourself to one format Repurposing and reposting content is not just okay - it's smart strategy The key to networking isn't pitching yourself - it's asking good questions Being entertaining and adding personality to your content drives better engagement About Austin Armstrong Austin Armstrong is a lifelong digital marketer, public speaker, 2X 7-figure entrepreneur, host of the podcast BusinessTok, and CEO of Syllaby, an AI startup that helps content creators create, schedule, and publish videos in minutes. Austin has posted over 4000 videos on TikTok, tripling his own business's revenue and thousands more across his clients' accounts. Austin has leveraged his success on TikTok to gain millions of followers across every social media platform. He loves sharing the strategies that have worked for him to empower you. In This Episode [00:00] Welcome to the show! [06:43] Meet Austin Armstrong  [08:14] Syllaby  [25:16] Staying Top of Mind  [27:17] Content Marketing  [29:45] Repurposing Content  [36:42] Unusual Tips To Get Engagement  [40:52] Easter Eggs In Your Content  [47:09] Invest In Yourself  [49:57] AI Marketing World  [54:04] Connect With Austin  [55:09] Outro Quotes "The only person that sees every post that you put up is you, or your assistant that is posting on your behalf, that's literally the only person." - Austin Armstrong "Don't be afraid to pay for things that are going to level you up and continue to ask yourself in anything that you want to do, what's the best that could happen?" - Austin Armstrong "If you're creating content that's helpful, if you're not leveraging that and exhausting it in every way because the whole intent is to add value and to help people... get the heck out of the way and let it hit." - Ryan Koral Guest Links Find Austin Armstrong online Follow Austin Armstrong on Instagram | Facebook https://syllabi.io/ AI Marketing World https://answersocrates.com/ OpusClip Links Find out more about 10xFILMMAKER   Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In today's episode I'm going to talk to you all about how to create a Content creation system that is easy for you to do but also helps you with your goals a lot faster.3 Day Challenge www.keenyakelly.com/challengeIf you enjoyed today's episode be sure to let us know on Instagram or over on our YouTube Channel - all under the name Keenya Kelly Subscribe to The Keenya Kelly Podcast!Watch episodes on YouTube!!

In this Follow Through Friday episode of the Simple and Smart SEO Show, Crystal Waddell reflects on her marketing strategies and shares three key action items to optimize marketing efforts without extra workload. She dives into integrating marketing channels, dedicating time for learning, and repurposing content efficiently. If you're looking for smart ways to strengthen your marketing strategy, this episode is packed with practical tips!Key Takeaways:Integrate Your Marketing Channels – Ensure social media, blog posts, and email marketing work together to guide potential customers toward conversions.Dedicate Weekly Learning Time – Stay updated with SEO and marketing trends by setting aside time to learn new strategies.Repurpose Content Effectively – Transform high-performing content into new formats for different platforms to maximize reach and save time.Episode Highlights:

Is your podcast set up for success? If you're wondering why your show isn't growing the way you want—or if you're unsure how to improve—it's time for a podcast audit.In this episode of As It Relates to Podcasting, I break down exactly how to audit your podcast to ensure your branding, content, and strategy align with your goals and audience.If you're ready to audit, refine, and elevate your podcast, this episode will give you the exact roadmap to start seeing results. Tune in now and start making changes that count!Learn about:00:00 Introduction: The Importance of Growing Your Podcast01:24 Setting Clear Podcast Goals02:11 Reviewing and Aligning Your Branding03:58 Structuring Engaging Content06:12 Optimizing Intros and Outros07:09 Ensuring High Audio Quality07:58 Consistency in Posting Schedule09:56 Repurposing Content for Growth10:42 Engaging with Your Audience12:02 SEO and Distribution Strategies13:01 Analyzing Analytics for Improvement14:10 Action Plan and ConclusionJOIN THE VAULT: https://www.voltproductions.co/podcast-success-vault-1001FREE RESOURCES:Book a Call: https://www.voltproductions.co/contact Podcast Success Blueprint: https://www.voltproductions.co/podcast-success-blueprint Discord Community: https://discord.gg/2cdzVg7YMORE RESOURCES:Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Growth Lab: https://voltproductions.co/podcast-growth-lab Connect with Simona here:Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest: https://www.pinterest.com/SimonaCostantini_/Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

In this episode of the Simple and Smart SEO Show, I sit down with marketing strategist and agency owner Raycheal Proctor from Unlimited Mixed Marketing. We chat the transformative power of omni-channel marketing, discussing how different channels can work cohesively to elevate visibility and results. Raycheal shares her journey from classical musician to marketing maven and offers invaluable advice on leveraging SEO, paid media, and account-based marketing to create efficient, holistic strategies. Packed with real-life case studies and actionable tips, this episode is perfect for entrepreneurs and marketers looking to optimize their brand's presence across platforms.Key Takeaways:The Power of Omni-Channel Marketing: Combining SEO with paid media and other channels leads to better results and long-term efficiency.Targeted Approach Over Silos: A hyper-targeted, account-based strategy can eliminate digital noise and deliver measurable success.Repurposing Content: Maximize content value by breaking it into smaller formats for blogs, emails, and more.Continuous Learning and Adaptation: Stay updated with marketing trends and maintain flexibility to pivot strategies as needed.Personalized Branding: Passive branding, like wearing branded apparel during webinars, can be a natural and effective marketing tool.Memorable Quotes:Raycheal Proctor: "The long-term gains from SEO should directly complement the short-term gains from paid media."Crystal Waddell: "You gave us permission to define who we work with and create mutually beneficial relationships."Raycheal Proctor: "Doing what you love in a way that brings joy and profit is always a win."Listener Action Items:Explore how your current marketing channels can complement each other. Start small with two to three channels and grow over time.Dedicate time each week for intentional learning—review updates, refine strategies, and enhance your skills.Identify opportunities for repurposing your existing content across multiple platforms.Define your ideal clients and refine your marketing approach to align with their needs.Reach out to Raycheal Proctor at Unlimited Mixed Marketing for a personalized consultation.Contact Raycheal:Website: UnlimitedMixedMarketing.comLinkedIn: Raycheal ProctorSend me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest!

Barbara & Andreas Dolleschal, founders of Zotter Chocolate and the e-commerce agency Smargesy, share their journey of scaling their chocolate business from $800K to $2.2M in annual revenue. They discuss how they crafted an "irresistible offer" that revolutionized their sales strategy, grew their email list from 4,000 to 25,000 subscribers, and leveraged influencer collaborations to create high-quality content at minimal cost. The conversation also highlights the importance of a smooth user experience and advanced payment options like Apple Pay to meet modern e-commerce standards.Facing setbacks like Hurricane Ian, which destroyed their warehouse and melted $17,000 worth of chocolate, the guests recount how they rebuilt their business in record time. Despite these challenges, they not only retained growth but also strengthened their resilience. The discussion concludes with insights into TikTok as a future marketing avenue, the vital role of technology in e-commerce success, and the creativity behind their 175 unique chocolate flavors.CHAPTER TITLES02:35 - The Key to Crafting an Irresistible Offer04:54 - Scaling from $800K to $2.2M: The Journey07:21 - Email Marketing Strategies: Growing to 25K Subscribers09:35 - The Power of Influencer Collaborations12:10 - Repurposing Content for Maximum ROI14:23 - The Challenges and Benefits of Building Brand Loyalty16:47 - TikTok and the Future of Social Media Marketing19:34 - E-commerce Tech: The Amazon-Inspired UX Formula22:26 - Overcoming Setbacks: Lessons from Hurricane Ian24:45 - A Flavorful Legacy: Chocolate Innovation and Business ResilienceConnect with Barbara & Andreas:Zotterusa.comSmargasy.comConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Support Good Morning Gwinnett $5.99 A Month https://www.spreaker.com/podcast/good-morning-gwinnett-podcast--3262933/support______________________________________________Optimize SEO: Update keywords, headlines, and metadata using AI for better rankings.Create Multimedia: Transform blogs into videos, podcasts, or infographics.Refresh Evergreen Content: Update outdated information with AI tools.Leverage Social Media: Adapt content for different platforms.Expand Reach: Translate content into multiple languages

In this episode of the Daily Mastermind, George Wright III reveals how to transform just one hour a week into a million views and impressions using authority marketing. He breaks down the fourth step of his strategy, focusing on the distribution and marketing of authority content to achieve omnipresence. George shares insights on repurposing and distributing content, leveraging different types of traffic (owned, borrowed, and bought), and utilizing free media resources. The episode underscores building legacy content, harnessing technology, and effectively marketing to boost business growth and credibility. Tune in to learn essential strategies for making your competition irrelevant and elevating your business to the next level.00:00 Introduction to Authority Marketing00:22 The Importance of Being Omnipresent01:03 Welcome Back and Personal Insights01:49 Building a Legacy Brand02:36 Steps to Authority Marketing03:27 Repurposing Content for Maximum Reach05:26 Leveraging Different Types of Traffic06:39 Free Media Resources and Final ThoughtsYou have Greatness inside you. I know you can Learn, Grow and Accomplish anything you put your mind toward. I appreciate you listening today.George Wright IIICEO, The Evolution Group_________________________________________________________P.S. Whenever you're ready, here are 7 ways I can help you…Get to know me:1. Subscribe to The Daily Mastermind Podcast- daily inspiration, motivation, education2. Follow me on social media Facebook | Instagram | Linkedin | TikTok | Youtube3. Get the Prosperity Pillars Poster I Developed over 20 years from my Mentors.Work with me:Here are ways I've been able to help thousands of people over the past 25 years… 4. Daily Mastermind: Join our FREE Community of Inspiration, Motivation & Education.5. X Mastermind: Private Members Only Mastermind Group that includes Weekly Group CEO Mentoring, Courses, Resources & Live Events.6. Mentoring: Elite Group of Entrepreneurs, Business Owners, & High Achievers that work with me personally to gain access to my resources, insights and mentoring to Create their Best Life. If you'd like to apply or see if there is a fit, you can Book a Free 30 min Private Session.7. Consulting: Work with My Marketing Company to Grow Your Authority, Attract New Opportunities and Make Your Competition Irrelevant.

In this episode of The Founder-Led Marketing Show, host Finn Thormeier interviews Tom Hunt, founder and CEO of Fame, a B2B podcasting agency. Tom shares his incredible journey of building a thriving business using the power of LinkedIn and podcasting. Discover how he organically grew his LinkedIn following from 25,000 to over 170,000 in just one year. Tom reveals his five-step strategy for creating viral posts, emphasizing the importance of persuasive writing, consistent engagement, and smart topic selection. He also shares the secrets behind his most successful posts, like the one that garnered 26 million impressions, and how he manages the overwhelming response. Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights to elevate your LinkedIn game and unlock exponential growth for your business.

Content creation can feel overwhelming, especially when you're balancing family life and running a business. But it doesn't have to be. In this episode, Eric shares his proven strategy for repurposing a single podcast episode into multiple formats, allowing him to maximize reach while saving time. He details how he transforms his podcasts into blog posts, YouTube videos, and social media clips, explaining why this system is a must for creators in today's content-driven world. Starting with a podcast, Eric walks through his workflow, from recording both audio and video versions to leveraging AI tools like Descript and Riverside FM for transcription and clip generation. By tapping into these tools, he not only extends the life of his content but also meets his audience where they are—whether they prefer reading, watching, or listening. This streamlined process enables creators to amplify their message without constantly reinventing the wheel. 00:00 Introduction and Content Creation Overview 00:53 Balancing Family and Content Creation 01:32 Starting with a Podcast 02:38 Transcribing and Repurposing Content 05:41 Creating Blog Posts and SEO 08:16 Social Media Strategy 12:46 Studio Tour and Final Thought Connect With The Podcast Haven https://thepodcasthaven.com  

I'm giving you the inside scoop on what's working with writing high-converting copy this year. If 2024 taught us anything, it's that the world of online business is shifting fast—and it's not slowing down anytime soon. From tighter wallets to shorter attention spans, the game has changed, and so have buyer expectations. But here's the good news: with big changes come big opportunities.Understanding the copywriting trends shaping 2025 is essential to staying ahead. These trends aren't about chasing shiny objects or reinventing the wheel—they're about cutting through the noise, getting back to what works, and showing up in a way that resonates with today's more discerning, sophisticated buyers.We've seen it all in recent years—pandemic booms, the rise of AI, and a market more crowded than ever. But the timeless rules of copy haven't changed. In fact, they're more important than ever. The key to success in 2025? Simplicity, strategy, and a relentless focus on connection.In this episode, I'm giving you the inside scoop on the 4 most important copywriting trends for 2025. These insights will help you cut through the overwhelm, connect with your audience, and convert like never before. Let's dive in!0:02:40 - Timeless copywriting principles remain the foundation of effective marketing, despite industry changes.0:04:10 - Trend #1 AI Copywriting0:13:25 - Trend #2 ROI-Focused Hiring - and what to look for 0:19:55 - Trend #3 How you can replace hard sell tactics with value-based, empathetic, and transparent messaging0:27:10 - Trend #4 Omnipresence Through Ecosystem Thinking for a cohesive strategy0:30:40 - Avoiding the Referral Roller Coaster➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/2025-copywriting-trendsFREE RESOURCE: Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!Join Copy Critique Club to get more clients from your copy by clicking here!

Welcome to Episode 159 of the EmpowerHer Business Accelerator Podcast! In this final episode before Christmas, your host, Philippa Channer, answers your pressing questions about content strategy and planning. We're wrapping up our December series with a Q&A session that dives deep into staying consistent, understanding your audience, and keeping content fresh. Episode Summary: Philippa tackles key questions on: Staying Consistent with Limited Time: Tips include batch content creation, repurposing content, using a content calendar, and setting realistic expectations. Identifying the Best Content for Your Audience: Learn about understanding your audience's preferences, experimenting and measuring results, and using diverse content types to reach various audience segments. Generating Fresh Content Ideas: Explore leveraging content pillars, asking your audience for feedback, revisiting and repurposing old content, and keeping an eye on industry trends. The episode is packed with actionable advice to refine your content strategy and prepare for a successful 2025. Timestamps: (00:00) Introduction and Holiday Greetings (01:10) How to Stay Consistent with Your Content Plan (04:30) Identifying the Best Content for Your Audience (06:45) Generating Fresh Content Ideas Without Running Out (12:30) Leveraging Trends and Reusing Old Content (13:45) Closing Remarks and 2025 EmpowerHer Program Launch Special Announcements: EmpowerHer Program Launch: Starting January, this transformative program helps female entrepreneurs level up their marketing and business strategies. Learn more here: www.empowerherap.com  Free 30-Minute EmpowerHer Discovery Session: Explore your needs and see if EmpowerHer is the right fit. Book now: Schedule Here. Happy holidays! Enjoy a well-deserved break, and come back refreshed for the new year. Subscribe for regular content on developing a marketing strategy. Connect with us: LinkedIn Facebook Instagram Email: info@channer-consulting.com Thank you for joining us this week! Remember, the content strategy is your secret weapon for growth and connection. Have a joyous holiday season, recharge, and join us in the new year for more empowering discussions. Keep shining, and see you in 2025!

Being a guest on other podcasts is a powerful way to grow your audience. However to achieve success, you need to refine your speaking skills. SPEAKING SKILLS WITH A STRATEGY Just being on other podcasts isn't enough. You need a strategy. Being a guest on other podcasts benefits you in two ways. First, it puts you in front of people who do not know you. You're finding new listeners. Second, you benefit with search engine currency. As you appear on more shows, you appear on more platforms and websites. The more you show up online, the more search engines will find you. This second reason is how you can benefit even if the podcast doesn't have a huge audience. Sure, you want to be in front of as many people as possible. But don't forget about the SEO benefit. YOUR ONE CHANCE STRATEGY Remember that as you are in front of new audiences, you only get one chance to make a first impression. Make it good. To connect with others and bring them into your world, improve your speaking skills. Your speaking skills strategy includes your confidence, your content, and your context. Start by believing in what you know and what you have to offer. Lean into your superpower. Next, shape your speaking skills by crafting your content that relates to the audience of that specific show. Finally, add context. Wrap your content in stories so the audience gets to know who you are, what you value, and what you believe. Great speaking skills are something you can learn and master. The fear of public speaking comes from not being prepared and confident in your content. Nobody knows your story better than you do. Embrace it. Great speaking skills are about sharing one thing in many ways through your story. SANTOU CARTER In this episode, I bring you an engaging conversation with Santou Carter. Rev. Santou Carter is an international best-selling author, a multi-award-winning performing artist and systemic psychotherapist working with fear and anxiety. Santou integrates her skills as a performer, preacher and psychotherapist to provide her unique S.T.E.E.R. framework using a holistic ‘Body, Mind, Spirit' approach to ensure her clients can captivate an audience with an engaging, anxiety-free presence to increase their sales and wealth. She has also been nominated for a Women in Podcasting Award, in the category of Best Guest Expert. YOU KNOW ENOUGH In this episode, Santou shares invaluable insights on the journey of podcasting, emphasizing the importance of tapping into your holistic self and leveraging all your experiences and skills. Together, we explore why it's unnecessary to wait until you feel completely knowledgeable to start a podcast, because growth and learning happen along the way. We delve into Santou's unique approaches, including her S.T.E.E.R. framework, which integrates Spirituality, Techniques, Education, Emotional space, and Relationships, to guide personal and professional development. She offers powerful strategies for using podcasts to grow your business, repurpose content, and effectively engage audiences. Plus, Santou shares her candid experiences performing with her husband and the cultural significance of those moments. Join us as we uncover why podcasting is a potent tool for creating lasting connections and vibrant energy. Whether you're an aspiring podcaster or looking to amplify your existing efforts, this episode is packed with actionable advice and inspiring stories. Let's dive in! SPEAKING SKILLS INCLUDE YOUR WHOLE SELF As a seasoned public speaker and group facilitator, Santou shares invaluable insights into how podcasters can blend their professional and personal experiences to create engaging content. She emphasizes the importance of bringing your holistic self into the podcasting realm, leveraging all your skills and expertise to build confidence and foster genuine connections with your audience. Santou discusses the flexibility of podcasting, comparing it to rediscovering an old favorite song; just as forgotten notes come alive, latent skills can emerge during the podcasting journey. Aspiring podcasters need not wait until they feel completely knowledgeable. Starting with the confidence that 'you know enough' is crucial. The podcasting process itself will help illuminate additional skills and knowledge as you go along, making it a journey of continuous growth and learning. THE LONG TAIL Touching on the longevity and ownership benefits of podcasting, Santou explains how podcast content remains accessible and valuable long after its release, unlike the fleeting nature of social media platforms. She introduces her unique STEER framework. It is a holistic approach that enables podcasters to create content that resonates deeply and offers lasting value to their audience. Santou shares practical strategies to maximize podcast reach and impact. She discusses how repurposing podcast transcripts into blogs or books, and using platforms like YouTube, can broaden your content's consumption. She highlights the effectiveness of social media for promotional purposes, advising the use of quote cards and leveraging Pinterest for its evergreen content ability. Santou also reveals a free resource on using podcasting to increase sales and underscores the importance of nurturing audiences through email marketing. During our conversation, Santou shares personal anecdotes from her ow speaking skills and performing career, including her memorable concert singing orthodox music with her husband and his recent opera performance in her native language. Bringing it all back to podcasting, she highlights how personal stories and relationships play a crucial role in developing speaking skills and creating relatable content. Be sure to get Santou's free gift "How to Use Podcasting To Increase Sales". You can download it at www.PodcastTalentCoach.com/increasesales.   If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Send us a textHow Behind-the-Scenes Content Builds Trust and Attracts Dream Clients!In this episode, Jen Vazquez chats with branding expert Quianna Marie about the power of behind-the-scenes content. Learn how documenting your journey can create trust, build FOMO, and elevate your business. From B-roll strategies to safety tips, Quianna shares practical advice to help you connect with your audience authentically.The Dark Horse Entrepreneur | Helping Parents Make Money OnlineFor hardworking parents seeking side hustles & yearning for the freedom & fulfillment...Listen on: Apple Podcasts Spotify

Is YouTube the missing key to your podcast's success?In today's digital landscape, YouTube has rapidly risen to be one of the foremost platforms for podcast discovery. If you're not yet leveraging YouTube for your podcast, you might be missing out on a massive opportunity to grow your audience and monetize your show. This episode explores why YouTube is a must for podcasters, how to create engaging videos, and the tools and strategies to make it happen.Learn why YouTube is essential for podcasters, from improving discoverability and visual engagement to boosting monetization opportunities and leveraging viral content. Get practical tips on creating engaging video content, choosing the right equipment, simplifying your setup, and effective editing techniques. Additionally, explore strategies to repurpose your content for broader reach, such as using clips, quotes, and incorporating SEO tactics. Tune in to discover how consistency and smart content creation can transform your podcast's impact.Learn about:00:00 Introduction: Why YouTube is Essential for Podcasters01:08 Four Key Benefits of Using YouTube for Podcasts04:13 Setting Up Your Video Podcast06:45 Simplifying Your Recording Process08:23 Editing Tips for Maximum Engagement09:39 Optimizing Your YouTube Presence10:39 Repurposing Content for Greater Reach11:49 Final Thoughts and Join Our Membership!FREE RESOURCES:Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebiePodcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Descript Freebie: https://www.voltproductions.co/descript-ai-freebieDiscord Community: https://discord.gg/2cdzVg7YMORE RESOURCES:Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vaultPodcast Growth Lab: https://voltproductions.co/black-friday-podcast-kits337420 Connect with Simona here:Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest:

Welcome back, friends! On this episode of Content Magic, I'm thrilled to introduce you to Felly Day. Felly is also Canadian but now lives in France and she's the founder of a content repurposing agency. She helps other entrepreneurs expand their reach without creating all new content. We chat about what repurposing actually means (it's not just copying and pasting), the intention behind each piece of content you share, how to use Threads in your content strategy as well as how Felly uses differnent lenses when repurpusing content for her clients. We also get into the use of AI and ChatGPT and the ever-evolving role it plays in creating (and repurposing) content. Whether you're struggling to manage your content across multiple platforms or curious about the potential of AI in content creation, this episode is packed with actionable insights and inspiration. 00:00 Worked remotely to move permanently to Mexico.05:25 Desperate for work, started repurposing content.09:23 Agency framework: content, platforms, intentions, client-driven.10:32 Use angles to adapt content for platforms.13:51 Copy-pasting content across platforms hurts engagement.19:56 Use call out posts to attract followers.21:46 Repurpose content for LinkedIn in 2025.25:07 Human-edited clips offer better authenticity.27:02 Monthly content repurposing changed to weekly selection.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeCONNECT WITH FELLY!Instagram: @fellydayWebsite: fellyday.comFreebie: Turn one post into 10!Show mixed and edited by: Cardinal Studio

In this episode of The Brainy Business podcast, Melina Palmer delves into the world of familiarity bias, a psychological phenomenon that makes us favor the known over the unknown. Our brains are naturally inclined to prefer the familiar, which can impact decisions in both personal and business contexts. This episode revisits the topic, originally aired in April 2021, to explore how familiarity bias affects our choices and how we can leverage it to our advantage. Melina discusses the implications of familiarity bias on business decisions and personal growth, highlighting how it can lead to holding onto outdated practices or resisting beneficial changes. She shares practical insights on overcoming this bias, encouraging listeners to embrace new opportunities despite initial discomfort. By understanding the subconscious preference for the familiar, businesses can better cater to customer preferences and avoid unnecessary changes that disrupt established trust. In this episode: Understand the concept of familiarity bias and its impact on decision-making. Learn how to identify and overcome familiarity bias in personal and business contexts. Explore strategies to leverage familiarity bias for customer satisfaction and brand loyalty. Discover the balance between innovation and maintaining familiarity in marketing and product design. Gain insights into practical examples, including Disney's approach to nostalgia and familiarity. Show Notes: 00:00:00 - Introduction Melina Palmer introduces the topic of familiarity bias and its relevance in today's episode. 00:01:30 - Why Familiarity Bias Matters Explanation of how familiarity bias influences our choices and the importance of understanding it. 00:05:00 - Real-Life Examples Melina shares anecdotes illustrating how familiarity bias can affect our preferences, using music as an example. 00:10:00 - Business Implications Discussion on how familiarity bias can lead to poor business decisions and the dangers of the sunk cost fallacy. 00:18:00 - Overcoming Familiarity Bias Tips on recognizing and overcoming familiarity bias to embrace beneficial changes in life and business. 00:25:00 - Leveraging Familiarity in Marketing How businesses can use familiarity bias to their advantage, including examples from Target and Coca-Cola. 00:35:00 - Repurposing Content and Branding The benefits of maintaining recognizable branding and messaging to build customer loyalty. 00:45:00 - Conclusion, What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: What Your Customer Wants and Can't Tell You, by Melina Palmer Nudge, by Richard Thaler & Cass Sunstein Thinking Fast and Slow, by Daniel Kahneman What Your Employees Need and Can't Tell You, by Melina Palmer Sludge, by Cass Sunstein Top Recommended Next Episode: Priming (ep 252) Already Heard That One? Try These:  Unlocking the Secrets of the Brain (ep 1) Framing (ep 296) NUDGES and Choice Architecture: Introduction (ep 35) Habits (ep 256) Prefactual Thinking: How to Turn “What If” Into “Why Not” (ep 71) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Join host John Duffin in this episode of 'Your Message Received' as he sits down with returning guest Tommy Kenyon. Explore the dynamics of finding one's true business voice, the importance of authenticity, and the power of networking. Tommy shares insights from the recently held Summit of Greatness conference, in Los Angeles. We also dive into experiences with Toastmasters, and strategies for podcast growth and resilience. Discover how taking risks and engaging in high-performance events can lead to personal and professional development. 01:57 Tommy's Sports Fandom and Background 03:17 The Summit of Greatness Experience 06:03 Networking and Energy at the Summit 08:47 The Move to Los Angeles 14:46 Earthquake in LA: A Shaky Start 18:04 Networking Strategies and Personal Growth 28:06 Unforgettable Conversations and Click Moments 28:33 Inspiration from the School of Greatness 31:47 Taking Action: Domains, Websites, and Mailing Lists 32:44 Repurposing Content for Maximum Impact 37:07 The Power of Toastmasters and Personal Growth 44:00 The Importance of Mentorship and Small Wins 50:51 Resilience and the Journey of Podcasting 56:08 Final Thoughts and Future Plans Want to be a guest on Your Message Received... Finding your Business Voice!? Send John Duffin a message on PodMatch, here: https://www.podmatch.com/.../1684959784828x29467220990920...

In this episode of The Encore Entrepreneur Podcast, Lori delves into the art of repurposing content for business owners. She explains how transforming a single piece of content, like a podcast episode, into multiple formats can save time, boost visibility, reinforce brand messaging, enhance SEO, and cater to different learning styles. Lori outlines ten effective methods for repurposing content, such as creating blog posts, social media updates, and video snippets. She also emphasizes the importance of planning and using tools to streamline the process, offering valuable strategies for maximizing content reach and effectiveness. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori Check out this episode!

Social media can be an effective way to grow your audience. There are many options, like Facebook, LinkedIn, TikTok, X, Instagram and others. How do you determine which platform to use? THE RIGHT SOCIAL MEDIA PLATFORM The first factor in your social media platform decision should the location of your clients. Be where your ideal client is. Different social media platforms attract different people and are used for different purposes. Facebook is like a journal. This is where you keep your memories and share the things that have happed to you. X is similar to a conversation. The discussion on X is more real time. LinkedIn is used for business connections. This is where business conversations happen. Instagram is like a photo album. This is your story in pictures. TikTok is still creating its identity. The short videos on TikTok are little snippets that can be used to connect with your potential clients if you create the correct content. DIFFERENT MODES FOR DIFFERENT FOLKS Another important factor to consider when selecting your social media platform is the format of the content. People like to consume content in different modes. Some like audio. Some like to consume video. Others prefer text. What is the preferred content format of your ideal client? TikTok is great for short video. Facebook is decent for all three. Audiograms on Facebook and Instagram are often overlooked. LinkedIn is great for longer articles to demonstrate your expertise. It is wise to provide your content in multiple formats. Different modes for different folks. VALUE OF YOUR CONTENT Whichever mode and platform you choose, be sure to provide value. Valuable content is content that fulfills a need. That could be education, entertainment, or simply stirring emotion. Your content on social media can't just sell. It will be quickly ignored. Provide great content and get people back to your show to build those relationships. LINKEDIN FOR PROFESSIONALS If you are trying to attract professionals, like entrepreneurs, leaders, c-suite pros and the like, LinkedIn is a great platform. LinkedIn is a powerful tool for attracting professionals, especially if you're a coach or consultant. You can use LinkedIn to grow your audience and attract your ideal clients with the right strategy. LINDA KEMPIN ON LINKEDIN STRATEGY On this episode, I have a conversation with Linda Kempin to help you develop your LinkedIn strategy. Linda Kempin helps clients discover the secrets to why their LinkedIn profiles aren't getting traction. She enjoys sharing a look behind the curtain at how LinkedIn really works, delivering insights for business owners who want to attract their ideal customers. Linda serves clients globally with Award-Winning LinkedIn coaching, online group programs, and her Accelerated VIP service. Her clients range from Senior Execs to Recent Grads, from Entrepreneurs to Transitioning Military. Linda's goal is to help you "Get Seen by the People Who Need YOU!" Get ready to take some notes and enjoy my conversation with Linda Kempin. You can download Linda's free resource “5 Secret LinkedIn POWER MOVES” at www.PodcastTalentCoach.com/powermoves.   If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Ever thought about Pinterest as your secret weapon for business growth? In this episode of the Crown Yourself podcast, host Kimberly Spencer dives into the world of Pinterest with Tarin LaRoux, the "Pinterest Queen." Tarin shares her expertise on leveraging Pinterest to drive traffic and generate leads, especially for coaches and podcasters. They discuss the unique advantages of Pinterest as a search engine, the importance of keyword optimization, and common mistakes to avoid. Tarin emphasizes creating engaging, SEO-friendly content and using both organic and paid strategies for maximum impact. The episode is packed with actionable insights, making it a must-listen for anyone looking to harness Pinterest's potential.

Full article and links available at: tashcorbin.com/421Links mentioned in this episode:Episode 310: The steps to increasing your pricestashcorbin.com/310Skyrocket Sales - use the coupon code PODPRICE to get this self-study course for just AUD $29 (plus GST for Aussies) tashcorbin.com/skyrocketEpisode 405: Everything is content ... ? - Podcarpettashcorbin.com/405Episode 411: Are you sabotaging your own content?tashcorbin.com/411Episode 414: These opt-ins are a waste of timetashcorbin.com/414If you feel like being a business owner (especially an online business owner) requires you to be in a never-ending cycle of creating content over and over and over again, then you're going to love this episode of the Heart-Centred Business Podcast.First of all, we need to define what I mean by repurposing content.There is a difference between repurposing content and reusing/redistributing content exactly in its current form.For example, let's say that I share this podcast episode when it's first released, and then I reshare it in future podcast episodes when I refer back to it. I then go and share the podcast episode to my mailing list, then I do a post in a year's time where it's I mention this podcast again.That's reusing/redistributing the exact same piece of content.But there is a difference between doing that and actually repurposing/redefining your content with a slightly different angle.That is also different to me taking short, bite-sized chunks of the recording of this podcast and then resharing those chunks as they currently exist.There are definitely lots of ways that you can reshare existing content in its exact same current form.But one of the things that I think a lot of content creators and business owners miss out on doing (and it's actually a lost opportunity to really hit their message home) is by looking at the same piece of advice or the same piece of content from a slightly different angle.I call this a repurposing angle. ... Show notes in full are at: tashcorbin.com/421Follow Tash on Facebook: facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!

 This week's episode of Win The Hour, Win The Day Podcast interviews, Jeff Sieh. Are you struggling to get your content seen by more people? Join us as Jeff Sieh and Kris Ward break down how to repurpose your content and make it work harder for you! In this episode, you'll learn:- Why creators need to "slow down to speed up" to get more traction.- How to make the most out of your videos using simple tools like Descript.- The secret to turning one piece of content into dozens that grab attention.- Practical tips to stay ahead of your competition with smart repurposing strategies. Don't miss this chance to boost your content game and get seen! Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Jeff Sieh at:Website:  https://jeffsieh.com/Newsletter:  https://jeffsieh.ck.page/ #KrisWard#ContentRepurposing#VideoMarketingTips

In this episode, Mischa Zvegintzov and Rachael Botfield discuss the transformative benefits of podcasting for businesses. Rachel shares her journey from virtual assistant to podcast manager, and the strategies she uses to help her clients create captivating content and build their dream audience. You'll learn about the importance of finding the right podcast collaborator, leveraging LinkedIn for networking and engagement, and repurposing your podcast content across multiple platforms. Whether you're a seasoned podcaster or just starting out, this episode is packed with actionable insights that will inspire you to take your podcast to new heights. Show Notes:Rachael's background and transition from virtual assistant to podcast managerThe power of podcasting for business growth and visibilityStrategies for finding the right podcast collaborator and building relationshipsLeveraging LinkedIn for networking and engagementRepurposing podcast content for maximum impactTips for creating captivating podcast content that resonates with your audienceThe care home podcast case study and the importance of addressing sensitive topicsTune in to learn how podcasting can support your entrepreneurial journey!Find Rachel:LinkedIn: Rachael Botfield - Podcast ManagerWebsite: rb-va.com Mischa's Stuff!Join my Podcast guest speaking Masterclass: Register Now This Masterclass will teach you:How to speak with confidence and authenticity.How to find podcasts that attract your ideal audience.How to get booked without the hassle.Ideal for coaches, course creators, and heart-centered entrepreneurs who want to generate leads, customers, and sales in a genuine way.Join us and start your journey to becoming a podcast guest-speaking pro!Register Now For social Media: FaceBook - https://www.facebook.com/MrMischaLinkedIn - https://www.linkedin.com/in/mischaz/Subscribe and share with your business associates who could use a listen!

How can you strategically repurpose your business content for your podcast? In today's episode, I'm sharing my repurposing discussion with Melissa Brown at the She's Got Content Virtual Summit. We're talking about a number of creative ways to leverage your business content to create a bank of material for your podcast. Plus, we're exploring a few highlights around podcast guesting benefits!Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. Clocking In with Haylee Gaffin is a podcast about podcasting and is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you'll also find resources, show notes, and more for the Clocking In Podcast.Time-stamps:Introducing Haylee Gaffin (3:03)Repurposing your guest appearances on other podcasts (4:07)Times to repurpose your content (7:25)Feed drop swaps (10:13)Re-airing your old episodes (14:05)Leveraging your paid content for your free podcast (18:26)Tag in the people around you (22:14)Mentioned in This Episode:10 Podcast Topic Ideas - Digital Download: gaffincreative.com/get-creative-summitShe's Got Content Virtual Summit: shesgotcontent.com/summit-2024-day-1Connect with Haylee:instagram.com/hayleegaffinGaffincreative.commicchecksociety.comReview the Transcript: https://share.descript.com/view/oP2BNDvOKce Hosted on Acast. See acast.com/privacy for more information.

https://www.youtube.com/@anilkanda611https://www.instagram.com/anilkandahttps://www.anilkanda.org/ 00:00 Answering the Call to Online Ministry 00:38 Meet Anil Khanda: From Reluctance to Reaching Millions 01:55 Anil's Journey to Faith 04:26 Starting in Evangelism 05:25 The YouTube Revelation 06:27 Overcoming Doubts and Embracing Online Ministry 14:45 Tools and Techniques for Content Creation 17:47 Impact and Encouragement 24:25 Consistency and Experimentation in Ministry 27:30 Subscriber Growth Through Shorts 27:45 The Power of Accessibility and Feedback 28:14 Analyzing Popular Videos 29:10 Engaging the Audience with Questions 30:39 The Shift from Traditional to Social Media 34:18 Creating Effective Thumbnails 36:03 Experimenting with Content and Thumbnails 38:49 Recycling and Repurposing Content 41:55 The Future of Digital Evangelism 42:33 Reaching Unreachable Audiences 45:38 The Importance of Consistency 48:01 Innovative Approaches to Evangelism 53:28 Final Thoughts and ResourcesInterested in our FREE course? Email hello@justinkhoe.com

Today, I had the privilege of chatting with Sean Cannell, a seasoned expert who's been in the game for 17 years. Sean shared a treasure trove of insights and experiences that can help anyone looking to grow their business and personal brand. In this episode, we dive into YouTube strategies, business success stories, the balance between quality and quantity, and some advanced tips for content creation. Sean also discussed the importance of planning and analyzing data to achieve success. It's a conversation rich with valuable information that can inspire and guide you on your journey. YouTube Video Challenges Sean Cannell opened up about an issue he's facing with one of his recent videos. Despite having 3 million subscribers, a 2-minute and 19-second video isn't reaching its full potential. The main factors affecting this are the click-through rate, watch time, and the topic itself. He also touches on critics' misunderstandings about YouTube mechanics and how he's shifted from a creator role to focusing more on his duties as a CEO. Transitioning from Creator to CEO Sean elaborated on the challenge of shifting from being a full-time content creator to a CEO role. This transition was necessary for him to focus on producing high-quality content. He believes in investing time in producing better videos rather than churning out content for the sake of it. It's a move that helps in scaling back the operational requirements of the business while focusing on content creation. Business Success Stories Sean shared an interesting story about a friend who built an eight-figure roofing business and is now transitioning into YouTube and coaching. I found this fascinating and we talked about the ability for successful entrepreneurs to buy back their time to focus their attention on sharing their knowledge through content creation. Balancing Business and Personal Life We discussed the difficulties of balancing business responsibilities with personal life and family commitments. Sean pointed out that the trade-offs and sacrifices can be challenging but necessary for growth. The key is finding the right balance and focusing on what truly matters. YouTube's New Features Youtube's new feature allows for split testing up to three thumbnails right from the start. This is useful for optimizing your visual elements and improving the performance of your videos. Sean emphasized the importance of constantly reviewing comments and video performance but cautioned against getting too caught up in analytics, especially for the first video. YouTube Success Framework Sean shared his framework for YouTube success, which involves four key actions: reviewing, repeating, reflecting, and repurposing. This holistic approach ensures you consistently improve and strategically plan for future content. Repurposing content for other platforms and creating highlights can amplify the reach and impact of your work. Importance of Strategic Planning Strategic planning and research before creating and releasing videos are crucial for success. Sean highlighted the need to evaluate competition and identify unique advantages. The recording phase requires careful preparation, including outlining the video and setting up necessary gear. Optimization of titles, thumbnails, descriptions, and metadata ensures better searchability and relevance. The goal is to have your video "rocket" by initially gaining momentum, potentially supported by external traffic. Quality vs. Quantity Debate Sean and I dove deep into the quality versus quantity debate. Initially, focusing on quantity helps build skills and experience. Eventually, the focus should shift to improving the quality of videos as creators become more experienced. Successful examples include creators like Meet Kevin, who produce raw, high-quantity content, versus Graham Stephan, who spends more time on fewer polished videos. The goal is to balance both as you grow, depending on your hustle and team support. The 7 R's of YouTube Success Sean introduced the 7 R's of his YouTube success system: reverse engineering, research, recording, releasing, rocketing, reviewing, and repeating. Each step plays a crucial role in building a successful content strategy. We also added an eighth R, "reflect," and discussed how important it is for continual improvement. Sean compares repurposing content to using all parts of an animal on a farm—nothing goes to waste. This strategy maximizes the value of your work and extends its reach across different platforms. Conclusion This episode with Sean Cannell was packed with valuable insights and actionable tips for anyone looking to grow their business and personal brand through video content. From tackling YouTube challenges and transitioning to a CEO role to balancing business and personal life, Sean's experiences provide a roadmap for success. We also explored the importance of strategic planning, the quality vs. quantity debate, and the 7 R's framework for YouTube success. If you're ready to punch fear in the face, check out Sean's Video Ranking Academy Two Other Episodes You Should Check Out Mastering YouTube Content Creation and Leveraging AI Tools with Matt Wolfe The Power of Being Useful: Strategies and Tools for Content Creation Success with Jacob Gooden Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!