Podcasts about your content

Since 2014, Ryan Holiday's The Daily Stoic newsletter has landed in inboxes every single morning, offering ancient wisdom in bite-size, highly clickable form.It's also a masterclass in content marketing. In this episode, we're unpacking what B2B marketers can learn from The Daily Stoic with the help of Amanda Dyson, VP, Head of Marketing at FourKites.Together, we explore how to break the marketing mold, why the most impactful content is also the most practical, and how anchoring your message in core values makes it stick. Stoicism isn't just a philosophy; if done right, it's a blueprint for modern marketing.About our guest, Amanda DysonWith 20 years B2B software and SaaS marketing expertise, Amanda specializes in go-to-market strategy; consultative marketing; change and people management; lead generation; account based marketing; partner co-marketing; integrated digital marketing; email marketing; live and virtual events; corporate branding and storytelling; account segmentation and targeting; project and budget management, and strategic advisement.Amanda has run regional and global teams. She has a passion for people and results and a proven track record of success delivering on KPIs and OKRs. She has held successively responsible, cross-functional leadership positions in sales and marketing, including alliances, partnership marketing, ABM, demand generation, field marketing, solutions marketing, events, communications, and corporate marketing for global Supply Chain Management (SCM) and Enterprise Resource Planning (ERP) software companies.A California girl at heart, Amanda happily resides in Charlotte, North Carolina with her family of five. When she's not growing people or pipeline at leading tech companies, she enjoys spending time with her family in the mountains or at the beach, running daily, and practicing mindfulness. Amanda has an MBA from the W.P. Carey School of Business at Arizona State University with a focus in Marketing, Finance and Supply Chain, and a Bachelor of Arts degree in Business Economics with a Minor in Professional Writing from the University of California, Santa Barbara.What B2B Companies Can Learn From Ryan Holiday's The Daily Stoic Newsletter:Break the marketing mold. Stoicism may be ancient, but Ryan Holiday has made it feel new and modern. Amanda sees that reinvention as a creative north star. She says, “Let's do something wild. Some of my favorite marketing campaigns have just been weird stuff. It breaks the mold and it gets something done.” Ryan Holiday didn't market stoicism by copying academic textbooks, he made it approachable and surprising. B2B marketers should do the same. Surprise earns attention. A little weirdness, done with purpose, goes a long way.Make it usable, not just insightful. Ryan Holiday's greatest trick isn't sounding smart, it's making stoicism actionable. Amanda says,  “He does things in such a bite-size, practical way that you can hold onto it.” That's exactly how B2B content should work. Don't just publish thought leadership that nods at trends. Give your audience tools they can actually apply. Teach them something they'll remember at 4 PM on a chaotic Tuesday. If it doesn't help them do their job better, it's just noise.Anchor your content in core values. The Daily Stoic isn't random. It's rooted in four core tenets: courage, temperance, justice, and wisdom. Amanda draws the parallel for marketers: “It's all fostered and rooted in these core values or the stoic virtues, which you could look at your brand pillars in the same kind of light.” B2B content should be more than campaign-deep. When your content reflects your company's true values, it resonates longer and travels farther. Think less about filling the calendar, and more about reinforcing what you stand for. Quotes*“ I really challenge my teams to get back to storytelling. You gotta break out of the box, so let's do something wild. Some of my favorite marketing campaigns I've ever done have just been weird stuff: bobbleheads, robots on the beach. Random things that are not B2B software, but it breaks the mold and it gets something done. I think Ryan's done that with his marketing of stoicism. He's broken the mold, right? He reinvigorated this ancient philosophy, and so that's definitely a lesson I think we can learn from him too on content.”*“ So we are all about how do we take one thing and reuse it in different ways. I think if we look at Ryan and his newsletter, I kind of mentioned his repetition. I don't think he sends the exact same newsletter, you know, multiple times. But there's certainly similar messages where you can go back in your archives and dig those things up again and present it in a different way. Content is huge. It drives, internally and externally, all of our activities. But you gotta be really smart about how you do it and how you use it, 'cause you're competing with so much noise. It can definitely be challenging to again break that mold.”*“ Something that makes him a tremendous marketer is that he really believes in what he's selling us, right? He's created this brand that is a lifestyle. Stoicism is a philosophy, so there's a lot of high value attached to it and how you live your life.”Time Stamps[0:55] Meet Amanda Dyson, VP, Head of Marketing at FourKites[00:58] Why Ryan Holiday's The Daily Stoic Newsletter[03:04] The Role of VP, Head of Marketing at Four Kites[04:18] Origins of Ryan Holiday's The Daily Stoic[09:27] Understanding Tucker Max[13:12] Stoicism 101: Old Ideas for Modern Chaos[20:23] Building a Daily Ritual[22:21] Strategies for Writing Like a Pro[25:35] Inspiration as a Driver for Your Content[35:55] Creating Marketing Tactics That Actually Matter[39:00] FourKites' Content Strategy[40:31] What's Working for Amanda Now?[44:15] Measuring ROI at Four Kites[49:49] Advice for Marketing Leaders[51:27] Final Thoughts and TakeawaysLinksConnect with Amanda on LinkedInLearn more about FourKitesAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

For years, Amy Porterfield has been my unofficial business mentor turned best friend, and let's just say, there's no one I talk shop with more.  We have DAILY convos about what's working, what's changing, and how we're navigating the shifts in online business. And in 2025? It's all about agility, strategy, and getting creative with how we show up. In this episode, Amy and I are diving into the biggest trends we're noticing, the shifts we're making in our businesses, and why Pinterest is having a MAJOR moment right now.  If you're looking for a way to drive more traffic without constantly creating new content, I've got you covered! My free training Create Once, Traffic for Months: My 1-Hour Pinterest Strategy to 120x Your Content's Life is ready for you! Click play now and let's dive into this conversation that originally aired on The Amy Porterfield Show.  Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/lead-generation-strategies-that-still-work  Thanks to our Goal Digger Sponsors: Get $25 off your first purchase at http://therealreal.com/goaldigger. Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  For a limited time, get $25 in Shippo credit when you spend your first $25. Claim your offer now at http://shippo.com/goaldigger!  Find a co-host today at http://airbnb.com/host.  Deposit or spend $5,000 in 90 days to earn up to $500 in rewards at ⁠mercury.com/goal⁠. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

In this episode, Alex shares insights into effective presentations and sales techniques. Emphasising the importance of neural spikes like the 'one big clap' and the use of the Pomodoro timer, Alex explains how these methods help maintain audience engagement. The discussion continues with lead generation strategies, focusing on the 12-4-3 method for creating consistent, valuable content. Alex then elaborates on the importance of familiarity and consistency in social media marketing, using platforms like LinkedIn and tools like Dripify. The conversation concludes with essential steps for a successful first-time appointment, stressing the importance of thorough preparation and understanding the human element of sales interactions.    00:00 Introduction and Icebreaker  00:37 The Concept of Neural Spikes  02:14 Sales Techniques and Lead Generation  03:21 The 12-4-3 Marketing Method  06:10 Creating Engaging Content  13:08 Driving Traffic to Your Content  25:07 First Time Appointments and Sales Calls  29:04 Conclusion and Next Steps      Connect with Alex Smith on LinkedIn by clicking here – https://www.linkedin.com/in/alexander-charles-smith    Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/    Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris    Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/      We look forward to catching up with you on the next one. Stay tuned!   

Do you want to feel like a total boss in your business? In today's episode, I'm talking about building confidence in your business, stepping into that role of really feeling like the boss, and some key areas to cultivate confidence in your business. [This episode is a re-run. It originally aired on February 27th, 2023.]In This Episode You'll:Learn how to step into the role of boss in your business.Build confidence in the important areas of leadership.Find resources for gaining confidence and knowledge as a business owner.Find it quickly: 2:51 - Joy's Journey to Being a Boss 3:23 - Three Areas to Be a Boss3:37 - Money8:36 - Your Ability to Bring in Clients and Market Effectively13:47 - Expert Status and Building Authority16:46 - Bonus StepMentioned in this Episode:Episode 24: Master Your Business Finances & Money Mindset with Val DuvickBook: Overcoming UnderearningBook: You Are a Badass at Making Money: Master the Mindset of Wealth Jen SinceroBook: Profit FirstProfit First Bank (What I use and love!): Relay BankEpisode 21: Get More Visibility on Your Content with this One ShiftEpisode 11: 3 Tips for Creating Video in Your Business as a Busy EntrepreneurEpisode 36: How to Become the Go-To Expert at What You Do [Brand Authority Series Pt 1]Episode 37: Your Brand Messaging [Brand Authority Series Pt 2]Episode 38: What Your Visual Brand is Telling Your Audience [Brand Authority Series Pt 3]✨ Free Guide! The Brand Authority Blueprint

NEWSFLASH! We've updated one of our most popular episodes EVER with the latest strategies, examples and success tips and it comes with a Brand NEW and highly valuable downloadable worksheet! Get yours now! Join your hosts Suzi Dafnis and Michelle Falzon as they share why THIS is the “Year of the Offer” and why you need a high-converting offer now more than EVER. PLUS they share the 7 universal elements every high-converting offer must have in order to succeed (regardless of your niche, your product or whether you sell business-to-business or direct to the consumer). Plus get your hands on our BRAND NEW Download The Ultimate High-Converting Offer Blueprint For Women Business Owners which includes a step-by-step Worksheet for YOU to create your own High-Converting Offer! Go here to your FREE Download Now! https://her-business.lpages.co/high-converting-offer-blueprint/?utm_source=Website&utm_medium=Podcast&utm_campaign=High-Converting-Offer-Blueprint Listen to This Episode to Hear More About: -> Why crafting a high-converting offer is more critical than ever…right now! -> The biggest mistake most women in business make when it comes to making offers. -> The 7 essential elements every high-converting offer must have to succeed. -> Real-life examples of offers that sell, from solar services to skincare to music teacher memberships. -> The difference between a great product and a great offer—and why it's critical to know both. -> How to use the FREE The Ultimate High-Converting Offer Blueprint For Women Business Owners to craft your own high-converting offer. -> Pricing strategies: How a single shift increased one entrepreneur's quote by 500% — and she still landed the deal! -> How to uncover “invisible value” in your offer to make it irresistible. -> The hidden costs of undercharging — and why it could be hurting your credibility. -> The role of naming and branding in making your offer stand out in a crowded market. -> Risk reversal strategies that make saying “yes” a no-brainer for your ideal clients. -> The secret power of bonuses—how to add irresistible value without increasing your workload. -> How to use the art of scarcity to create urgency that drives action (without feeling pushy). -> Why Suzi has declared this “The Year of the Offer” – and how to join the movement. -> Why women business owners struggle with pricing and how to break free from undervaluing yourself. -> The surprisingly easy (and effective!) way to overcome the fear of sounding “salesy” with your high-converting offer. -> The one simple tip that can make custom quotes easier to ping-stone” offers. -> Plus, so much more! Also Mentioned in This Episode: Free High-Converting Offer Download - Download Your Free Ultimate High-Converting Offer Blueprint. Learn how to craft a high-converting offer with our 7-step framework. https://her-business.lpages.co/high-converting-offer-blueprint/?utm_source=Website&utm_medium=Podcast&utm_campaign=High-Converting-Offer-Blueprint Apply For Mastermind - Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network - Find out what this is Australia's leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Episode 82: 3 Profitable Pricing Strategies for Small Business Owners https://herbusiness.com/podcast/82-3-profitable-pricing-strategies-for-small-business-owners/ Episode 22: How to Use Guarantees and Risk Reversal in Your Content to Get More Sales https://herbusiness.com/podcast/use-guarantees-risk-reversal-content-get-sales/ Episode 37: What's in a Name? How to Name Things https://herbusiness.com/podcast/37-whats-name-name-things/ Loretta Brandolini - Reluminate Beauty https://reluminatebeauty.com.au/ Ange Sinclair - Digestive Detectivehttps://www.instagram.com/digestive_detective/ Tasha Jennings - Conceive Baby https://tashajennings.com.au/ Chantel Gilbert - Bluegum Electrical Services https://bluegumelectricalsolutions.com.au/solar/solar-installation/ Gillian Erskine - Forte School of Music https://fortemusic.com.au Tracey McLachlan - Davis Ogilvyhttps://do.co.nz/ Juliet Robinson - Big Goals https://biggoals.com.au Zoe - Flight Wear

Forget the "give everything away for free" advice you've probably heard (spoiler: it's a fast track to undercutting your profits).In this episode, Jeremy Enns is back to share his expert take on how to create a podcast content strategy that leads your audience to the point of sale without coming across as salesy. We're breaking down how to align your content strategy with the business model that's right for you, and the metrics you need to track to see if your content is actually converting.If you want to turn your podcast (or podcast-to-be) into a revenue-generating machine, this episode is packed with insights you can actually use to grow. Hit play and let's dive in.0:02 – Why Giving Away Your Best Content for Free Kills Your Sales 3:14 – Why Creators and Business Owners Need Different Content Strategies6:17 – How to Align Your Podcast Content with Your Business Goals 9:42 – The Metrics You Need to Track to Know if Your Content is Converting 12:59 – How to Turn Podcast Into a Revenue Generator Without Sounding Like a Sales PitchEpisode Links:Want to dive deeper into the insights Jeremy shared? Check out his detailed video on how to use Spotify's new analytics Subscribe to Jeremy's Scrappy Daily Podcasting Newsletter→ This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ

It's the end of 2024 and I know many of us are tired and have pretty much checked out for the year. This episode is full of tips you can start implementing today to make social media an enjoyable part of your business strategy. From hiring help to simple tips on integrating content into your daily routines, I'm here to remind you that creating good content doesn't have to be a chore. We'll also look at successful reels and how documenting your everyday moments can truly resonate with your audience. We're going to make content creation in 2025 easier and more effective than ever. In this episode we'll be covering:Hiring local business owners to help create your social media content.Prioritizing your content with simple systems and habits.How I leverage AI to turn my existing content into even more content. Creating impactful content that actually resonates with your audience.Capturing everyday moments for B Roll without consuming every moment of your day.Simplified editing techniques for your videos, to make it quick and easy.Remember we aren't creating “perfect” content!Links to reels  in this episode:Reel #1 CindyReel #2 Airbnb Reel #3 Putting on MascaraReel #4 In Case Your Mom Didn't Teach YouOther episodes you might have missed:Episode 007: ​​Relatability in Everyday Content with Instagram Stories and ReelsEpisode 017: Turn a Simple Idea into a Reel People Will LoveEpisode 024: Is Storytelling the Missing Piece in Your Content?Episode 030: Attract New Followers with Talk to Camera ReelsEpisode 032: We All Start at Zero: Embrace Storytelling to Connect with Your CommunityEpisode 040: Build More Connections with Everyday MomentsSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode.Connect with me over on Instagram!

How do I get my audience to respond to my content so it feels more like a dialogue and less like a one sided conversation? There's a real reason we want our audience to respond, as it's an essential part of the sales process. In today's episode, I'm highlighting how you can get the responses you're looking for by training your audience to talk to you! In This Episode You'll:Explore the value of an audiences' response.Learn the key to training your audience to respond.Understand the key prompts that encourage your audience to talk to you.Find it quickly:1:42 - The Importance of Audience Engagement4:23 - Choosing the Right Platform for Engagement6:46 - Creating Content that Invites Dialogue9:07 - Handling Initial Quietness and Building Relationships10:37 - Responding to Engagement and Being Active13:45 - Understanding Different Audience TypesMentioned in this Episode:Episode 45: Pushing Past Perfectionism in Your Content, Business, and BeyondMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Join Voics Incubator for as little as $250 per week: http://voics.co/incubatorContent made your favourite creator your favourite.It wasn't the flashy editing or the funky sounds.It's the message they deliver:Alex HormoziIman GadzhiDan KoeThis has developed a cult-like following. Coupled with a crazy amount of reps. The volume + quality makes them a category of one.I spoke with Logan Forsyth to break down how top creators generate millions of dollars and views. Logan is behind a lot of your favourite creators. Scaling up thousands of posts a month generating billions of views.Our second podcast is a deep-dive into:Psychology of contentOpportunity for 2025Undeniable offersContent systemsBrandingIf you want to build a content business that works for you in 2025, this podcast is for you.Connect with Logan ForsythInstagram: https://www.instagram.com/loganforsythMy Socials:Instagram - https://www.instagram.com/darrenlee.ksLinkedIn - https://www.linkedin.com/in/darren-lee1(00:00) Preview and Intro(00:35) Why Every Creator Needs an Offer(03:09) Entertainment vs. Educational Content(08:54) Patreon for Monetisation(11:11) Content Creation for Business Owners(15:18) Niche Content Targeting(18:36) Organic Reach vs. Paid Ads(20:13) The Evolution of Short-Form Content(27:22) How Algorithms Level the Playing Field(29:27) Evolving Content to Match Audience Maturity(33:30) The Balance Between Polarization and Brand Risk(39:40) Building Systems for Content Success(43:12) Logan Forsyth's Monetization Strategies(46:18) Why Free Content Works (52:06) Tools and Systems for Engagement Tracking(54:19) Founding Media Scaling(59:45) Balancing Quality and Creativity in Content(01:03:14) Adding Personality to Your Content(01:06:51) Aligning Values with Business Practices](01:08:36) The Role of Storytelling in Short-Form Content(01:11:49) The Future of Media ScalingSupport the show

In this reflective episode, we pull back the curtain on our recent "Get More Clients from Your Content" summit and share our main learnings as well as providing a very exciting update on what is next with Capsho. Check out the full show notes here: https://www.winthecontentgame.com/141

Are you feeling tired and uninspired, but still needing to work? In this episode, I'm sharing the systems I use when I have to show up for my business despite how I'm feeling. In This Episode You'll:Explore avenues of inspiration.Hear systems for productivity.Understand what to do when it's time to work.Find it quickly::02 - Balancing Business and Burnout1:09 - Host Introduction and Podcast Overview2:02 - Planning for Uninspired Times3:51 - Creating a Business Hub6:26 - Mission Statements and Income Activities9:32 - Working Uninspired and Avoiding Perfectionism15:52 - Client Care and Visibility18:35 - Motivation and RewardsMentioned in this Episode:Episode 105: The Business Reboot Pt. 3 | 3 Ways to Boost Your VisibilityEpisode 87: Notion for Business: How I Use Notion to Organize My Business, Content Creation Process, & TeamEpisode 53: 10 Tips For Using Instagram Stories to Attract Clients and Grow Your Small BusinessEpisode 45: Pushing Past Perfectionism in Your Content, Business, and BeyondMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

If you want to be a consistent content creator for your health coaching business in 2025 and stand out among the rest, you won't want to miss today's episode. I want to share what has been working incredibly for our coaches inside of IFCA and how they are driving hundreds of organic leads. I'll give you some real coach examples and steps/frameworks to follow to make your content machine run like butter.   Time Stamps:   (0:25) What's Your Goal with Your Content? (1:15) Quick Backstory (2:01) Attention Flocks To The Fearless (2:37) Creating Content Like Mini-Lead Magnets (4:13) Deep vs Wide Content (4:45) IFCA Student Vanessa Example (8:00) Model and Modify ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

As 2025 approaches, we're diving into the future of social media content creation. Spoiler alert: it's all about making your content personal and relatable! We'll discuss how educational content has transformed over the years, why personal stories resonate more than generic Google tips, and we're exploring examples of viral content that connects with audiences on a deeper level. Let's close out the year strong with good content!In this episode we'll be covering:How content has evolved over the years and why what used to work, doesn't anymore.Inviting your audience into your world and the reason personal content resonates so well.Different ways you can add a unique touch to your own content, with examples!Creating personalized content works with all the 4 H Method categories, heard, helpful, humor, and happenings.Suggestions for creating timely, personalized content around the holiday season and other current events.Other episodes you might have missed:Episode 007: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 014: Why Creating Specific Content Leads to Higher EngagementEpisode 018: The 4 H's Are the Only Content Pillars You Need for ReelsEpisode 024: Is Storytelling the Missing Piece in Your Content?Episode 026: Start a Signature Series That People Keep Coming Back ForSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode.Connect with me over on Instagram!

This is a really important topic that I wanted to talk about with you today and that is how to use inspiration when it comes to creating content. We'll dig into the ethics of it all, including scrolling for inspiration, leveraging ChatGPT, and giving credit where it is due. We'll also talk about using your own unique experiences to tailor your content and messaging to your niche - and one trick you should know about when it comes to being inspired.In this episode we'll be covering:Leveraging ChatGPT for ideas and repurposing content. The ethics of inspiration, AI, and original content ideas. Long term strategy of tailoring your content and brand messaging.Navigating the current digital content landscape.Sharing your unique perspective and experiences when creating.Other episodes you might have missed:Episode 024: Is Storytelling the Missing Piece in Your Content?Episode 027: Let Your True Personality ShineEpisode 029: Tailoring Successful Reel Techniques to Your NicheEpisode 030: Attract New Followers with Talk to Camera ReelsEpisode 031: Navigating Content Creation When Everything Feels OverwhelmingLinks to reels  in this episode:Reel #1: The look says Anthropology but the receipt says...Reel #2: Five days of viral hooks for your reelsReel #3: Visual clutter is more exhausting than we realizeReel #4: Controversial things I say as a registered dieticianSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode.Connect with me over on Instagram!

Carousel posts are a HOT topic right now, but are they really all that? Spoiler alert: good content always wins, regardless of the format. I'm sharing my personal tips and tricks for creating engaging carousel posts as I guide you through storytelling techniques, educational content, and how to make the best use of Instagram's latest features. Plus, we'll discuss how to stop overthinking your posts and flip those successful reels and captions into engaging carousels. This episode is packed with advice and examples so you can start creating your own carousel posts!In this episode we'll be covering:Why carousel posts are so successful right now and what makes them swipeable.Start creating carousel posts right inside the Instagram app.How to flip your captions and reels into engaging carousels that also increase watch time.Using storytelling to create carousels that spark curiosity. The easy formulas I use to create my own carousel posts - with tons of examples!Creating carousels that entice and make sales with juicy hooks.Links to carousels in this episode:The Story of the Beach HouseEasy Formula for Picking Your Content Pillars: Based on the 4H'sMeet Your Content Pillars Based on the 4H'sFirst 3 Stories to Share EverydayA Week of Reels Hooks Perfect for Every NicheThe “Secret” to Using the Alogrithm to Blow Up Your ContentHow I Craft My CarouselsOther episodes you may have missed:Episode 013: What You Really Need to Know About Writing Instagram CaptionsEpisode 024: Is Storytelling the Missing Piece in Your Content?Episode 025: Why You Want to Use the New Instagram FeaturesEpisode 032: We All Start at Zero: Embrace Storytelling to Connect with Your CommunitySend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode.Connect with me over on Instagram!

(a written summary)When you're invested in creating a business around writing, knowing when to keep going and when to throw in the towel is crucial. Here's the 5-question framework I to help navigate that decision.Assumptions Before You BeginBefore diving in, I'm making 2 key assumptions:1. This Is a Business, Not a Passion Project: The purpose of this project is to generate income rather than fuel a hobby.2. You've Tried the Viral Validated Method: This is where you model your content after viral, audience-specific articles. You're not trying to come up with ideas. Instead, you're modeling ideas that have already gone viral - Hence the name: Viral Validate.Do this for at least 3 months (and write at least 15 articles).Assuming those 2 things, here is the framework:1. Passion: Are You On Fire For This?There are 3 things you need to be on fire for:* The person you're writing for* The general topic you're writing about* The success of your audiencePassion leads to resilience. If you lack this passion, you're unlikely to stick it out for the 12 to 18 months it often takes before you start making money.2. Enjoyment: Do You Like the Platform?Do You Enjoy Creating Content on the Chosen Platform?Every audience congregates into tribes on different platforms: Instagram, YouTube, Medium, etc. Pay attention to where your tribe is active.If you don't enjoy using that platform, you'll struggle to create content consistently. If you don't enjoy the medium, you'll half-ass the job and the audience will know.3. Engagement: Are People Engaging with Your Content?Genuine Human Interaction Is KeyReview the engagement on your content. Genuine interaction—like thoughtful comments or messages—signals that you are resonating with your audience.If at least half of your articles have genuine engagement, you're on the right path. Generic comments like "Great job" don't count here.4. Outliers: Have You Struck a Chord?Identify Outliers in Your Content PerformanceLook for outliers in the content you've produced. If at least one article has doubled the average reach of your account, it's likely that your audience is actively seeking solutions you provide.The presence of such outliers means the audience is underserved and in need of your unique insights.5. The X Factor: What Unique Value Do You Bring?Deliver the Goods and Offer Unique Solutions* Do you have proof that you can solve the problem you claim you can solve?You got the result for yourself, for someone else… or you have unique experience or qualifications that make you uniquely qualified to solve this problem….* Can you provide something unique (or do it in a unique way)?You can solve their problem in a unique way - something that's different then the other solutions out there.In this situation, different is better then better.Real-Life ExampleInitially, Writerpreneur was marketed as a “business development system for nonfiction writers” (boring, I know).It wasn't until I recognized that execution is what drives results, and execution requires community - not just courses - that I changed my tagline to… “You don't need another fucking course. You need community.”When I made that change, my audience skyrocketed. To hear more, visit thewriterpreneur.substack.com

Creating captivating talk-to-camera videos can be intimidating, but my most recent talk to camera reels have brought in ten times more followers than my “viral reels” with trending audio. Whether you're a seasoned pro or just starting out, I'll guide you through the latest verbal hooks and storytelling techniques that are working right now. Plus, if talking to the camera makes you nervous, I've got practical tips to help you get comfortable and embrace your authentic self. We'll also explore some fascinating behind-the-scenes examples that are going viral, and how to use these moments to engage with your audience without the anxiety of being on camera. In this episode we'll be covering:The advice I give to my clients for getting comfortable on camera.Incorporating B roll and capturing authentic behind the scenes moments.Formatting tips for hooks, text layouts and more when creating your own videos.Building instant trust with your audience and inviting them into your world.A great way to create a “talk to camera reel” without actually talking to the camera.Trading fancy transitions for talk to camera reels that feel like Instagram Stories.Links to Reels in this episode:Reel 1: Bride Reel 2: Meal PrepReel 3: Where to Place Your Hooks - ExampleHooks to start your talk to camera videosOther episodes you might have missed:Episode 002: Uncomplicating Social Media through Simple ContentEpisode 017: Turn a Simple Idea into a Reel People Will LoveEpisode 018: The 4 H's Are the Only Content Pillars You Need for ReelsEpisode 024: Is Storytelling the Missing Piece in Your Content?Episode 026: Start a Signature Series That People Keep Coming Back ForSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode.Connect with me over on Instagram!

This is a topic I'm incredibly passionate about, but we haven't discussed much before – gatekeeping. Grab your notepad, because I'm going to share actionable tips on why revealing the full value in your content, without sending viewers to the captions, can boost both your engagement and business growth. I'm sharing real-life examples and proven hooks to help your audience find value immediately. No more holding back, let's create good content!In this episode we'll be covering:Why you want to avoid withholding valuable tips and secrets in your content.Using engaging hooks with examples of hooks going viral right now.Create content that is specific and detailed to attract your audience.Focus on serving your audience rather than gaining short-term likes.Ethical business practices with transparency and value.Reusing successful content by turning it into other forms such as carousels.Links to the reels in this episode:Reel #1 - Sitting All DayReel #2 - Harvest Bowl RecipeReel #3 - In Case Your Mom Didn't Teach YouReel #4 - Flamingo PoseReel #5 - Bra HackOther episodes you might have missed:Episode 014: Why Creating Specific Content Leads to Higher EngagementEpisode 018: The 4 H's Are the Only Content Pillars You Need for ReelsEpisode 020: SEO Strategies to Optimize Your Instagram ContentEpisode 024: Is Storytelling the Missing Piece in Your Content?Send a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode.Connect with me over on Instagram!

***** Have a question for me? ***** Send it here (audio) and you might hear your question answered live on the show! ************ https://www.speakpipe.com/vickiedickson ****************Who Are You Speaking to in Your Content? with Guest Jen Vertanen 6/2 Emotional Manifesting GeneratorIn this episode of Unjaded, Vickie Dickson dives deep into the world of resilience and self-discovery with special guest Jen Vertanen. If you've ever struggled with feeling stuck or overwhelmed, this conversation will reveal powerful insights and practical strategies to help you break free from old patterns and create the life you truly desire. Expect to walk away with actionable tips on how to embrace vulnerability and turn your past experiences into fuel for your personal growth.Before we get started… I love hearing from you!

We're diving into the art of repurposing content with the "sawdust" approach, exploring the New York Times' bold move to put many of its podcasts behind a paywall, and dissecting the key reasons why podcasts fail. Whether you're looking to maximize your content's potential, understand industry shifts, or avoid common pitfalls, this episode has got you covered. Let's get started!Shadow Clock Zoomed-In Moment | "For the Love of Baseball"New York Times to Move Podcasts Behind PaywallWhy Podcasts Fail (00:00) - Intro (00:21) - Creating Sawdust from Your Content (04:24) - NYTimes to Paywall Podcasts (09:19) - Why Podcasts Fail (14:44) - That's It! Get your free Podcast Process Templates at https://podcastworkflows.com/templates ★ Support this podcast ★

Brian Piper, the Director of Content Strategy and Assessment at the University of Rochester and the co-author of Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, joins FYI host Gil Rogers to talk about how to transform content marketing into a powerhouse for higher education. They discuss the recent skepticism surrounding the value of higher education and offers actionable strategies to address it. Brian also talks about the challenge of breaking down silos within institutions to enhance communication and effectively measure marketing efforts, but also the ROI it could yield. Hear how personalized content and cross-departmental collaboration can revolutionize your institution's approach to lifelong educational journeys.For Your Institution Podcast is a production of Mongoose Research. Welcome and Introduction | 00:00 Brian Background | 01:00 Defining Content Marketing for Higher Ed | 03:37 Building Trust and Relationships through Content | 06:29 Engaging Non-Traditional Students | 09:30 Alumni Engagement Strategies | 11:08 Measuring Content Marketing Success | 16:56 Breaking Down Silos in Higher Ed | 19:51 Conclusion and Contact Information | 24:10  RELEVANT LINKS:BrianWPiper.comEpicContentMarketing.comEpic Content Marketing - Second EditionBrian Piper LinkedIn ProfileBrian Piper on XFYI Episode: Higher Ed's Future: Addressing SEO and AI with Brian PiperFYI Episode: Harnessing Technology for Better Alumni Fundraising and Engagement with Charlie Melichar

Welcome to part two of this two part episode with Ian Ewing.Today's guest is Ian Ewing, a self-taught instrumentalist, producer and artist who blends a smooth mix of hip hop, electronica, and R&B to create a sound that has been supported and showcased by Chillhop Music, SiriusXM, BBC One Extra, Soulection, Complexion's Future Beats Show, and many others. At a young age, the Southern California-based artist (by way of Wisconsin) fell in love with hip hop and the history behind it. This was his gateway into electronic beat production where he finds himself today, as he strives to create ambient compositions of sample-based sounds blended with his own instrumentation. Ewing has headlined various shows across the US, and has both collaborated and toured with artists including Flamingosis, Louis Futon, Joey Pecoraro, Anomalie, Galimatias, and Cautious Clay. In this conversation:- The pro's and con's of having an over-analytical perspective.- Making music that is true to who you are creatively and musically.- The importance of the work behind the scenes.- How creating art that is in line with what is interesting to you leads to a more sustainable path.- And, we even get a little insight in to Ian's passion for hummus.If you haven't already, I invite you to listen to Part 1 of this conversation, as we covered several topics from Ian's unique and experienced perspective.Alright, with all of that said, let's drop in to Part 2 of this conversation with Ian Ewing.Top 3 Gems From This Convo:1. YOUR MUSIC IS A SELF-PORTRAIT AND OFFERS A REFLECTION.If you're wondering how you're doing in general, observe what you make. How does it make you feel? Can you hear that you've skipped meals, rest, and other forms of nourishment that supports your creative work?2. BE KIND TO YOURSELF IN THE WORLD OF CONTENT CREATION.Making music and content are each challenging tasks on their own. Combining them, even more so. Therefore, allow your content to flow naturally out of the way you work so that you can avoid creating unnecessary work for yourself.By the way, make content that you enjoy making.3. MAKING MUSIC THAT IS TRUE TO WHO YOU ARE.Playlists offer an opportunity for growth and exposure. And, may encourage fitting in over exploring your own artistic development.Only you may really know when you are being honest to your artistic visions and personal principles. Listen on Apple, Spotify, and YouTube.Tap in with toru:Substack: Instagram: @torubeattiktok: @torubeatTap in with Ian Ewing:Instagram: @ianewingmusic Website: https://ianewingmusic.com/To jump to a specific moment in the conversation:0:00 Intro 2:38 Music and Music As A Career 10:50 Energy Sources of Motivation 15:40 Making Music That Feels Right and Ian's New Live Album 23:00 The Tension Between Music and Short Form Content 27:00 Alignment of Your Content and Your Music 31:30 Listening Session - Track 2/Discussion 37:27 Listening Session - Track 3/Discussion 41:20 Ian's New and Upcoming Projects 42:52 Quick Questions 55:20 Closing It Down 56:30 OutroReferenced:Below songs are archived here (along with all other episodes).Chaka Khan, Lew Hahn - Move Me No MountainDani Desh - Night StationThanks for reading toru's Substack! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit torubeat.substack.com

Karlyn Ankrom is the CEO of Oh Snap! Social.Karlyn is the founder and lead strategist of Oh Snap! Social and creator of the FanFirestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.”She developed her user-friendly strategy after working for a decade with a variety ofbrick-and-mortar businesses that were decidedly social media allergic, not because they didn't want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsticking their social media” in just one hour per week.Connect with Karlyn on LinkedIn: https://www.linkedin.com/in/karlynankrom/Visit Oh Snap! Social: https://ohsnapsocial.com/On This Episode, We Discuss…Leveraging Social Media to Reach Potential ClientsAdapting to New Social Media TrendsStrategies for Increasing EngagementDeveloping a Cadence to Your Content

You may take lengthy minutes selecting the perfect words for your blog, but in the long run, research suggests you could be better off investing that time into choosing images. In this episode of Stay Paid, we share five ways you can use images to raise your blog's click-through rate, increase the time visitors spend reading your articles, boost social sharing, and improve readers' retention. Join us to discover how many images you should include, and where you should place them, to get better results; the must-have image you need to include in every blog and how to optimize its effect; and AI and more traditional tools that will help you create blog images, pictures for social media posts, and videos.

Shallow is joined by James Marshall, director of media at Pre-Script and owner of Marshall Media. They discuss the need for authenticity, the value in content direction and the importance of building a brand first before prioritizing content creation.   We've got a new sponsor!   Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care. https://marekhealth.com/rxd Code RXD   Don't miss the release of our newest educational community - The Pre-Script ® Collective! Join the community today at www.pre-script.com.   For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram.   For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases.   You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram!   Dr. Jordan Shallow: https://www.instagram.com/the_muscle_doc/ Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/   Authenticity and Consistency (00:03:11) Investing in Brand Building (00:10:59) Coaches' Cognitive Dissonance (00:13:51) Being Comfortable and Authentic (00:20:00) Tapping into Untapped Markets (00:28:07) Building a Brand First (00:31:18) The Curse of Virality (00:36:22) Understanding Your Brand and Values (00:38:33) Evolution of Personal Values (00:39:03) Danger of Popping Off (00:40:01) Preparing for the Worst-Case Scenario (00:44:37) Importance of Providing Content Direction (00:49:57) Taking Responsibility for Your Content (00:50:24) Surviving Without Social Media (00:53:10)

Ever struggled with growing an audience that doesn't just scroll past your content? This week, we're talking about my top three strategies for growing your audience.  Each one can be used independently or in conjunction with the other strategies to draw new fresh people into your audience.  We'll talk about examples of each, their pros/cons  and exactly how I see them fitting into a marketing plan.In this episode, we cover:✨ Building an Audience Organically  [5:45]✨ Borrowing an Audience Through Collaborations [14:30]✨ Buying Eyes on Your Content with Paid Ads [20:00]Listen to my original take on this topic in episode 68 | The Three Traffic Sources to Leverage in Your Marketing__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

As Tristyn and I have had many convos before and he's appeared on many podcasts, I took this opportunity to ask him some hard personal questions I've always been curious to ask. We talk about breakups, regrets, revenge, love, family, mental health, & morePlease share this episode if you liked it. To support the podcast, the best cost-free way is to subscribe and please rate the podcast 5* wherever you find your podcasts. Thanks for watching.To be part of any Q&A, follow trensparentpodcast or nylenayga on instagram and watch for Q&A prompts on the story  https://www.instagram.com/trensparentpodcast/Watch The Podcast:https://www.youtube.com/channel/UCqgN2kieCEHwZ9M-QFBxfCgPharma TRT, GH analogs, peptides, IGF-1, var troche, fat-loss/hair-loss treatments, etc | HRT Men's Health Optimization: https://transcendcompany.com/patient-intake-form/?ls=Nyle+NaygaHuge Elements Line (astragalus, citrus bergamot, etc): https://hugesupplements.com/collections/elementsCode 'NYLE' for 10% off - proceeds go towards upgrading content productionHuge Supplements (Protein, Pre, Utilize, Vital): https://hugesupplements.com/?aff=165Support code 'NYLE' 10% offYoungLA Clothes: https://www.youngla.com/discount/nyleYoungLA For Her: https://www.youngla.com/collections/all-products-1/For-HerCode ‘NYLE' to support the podcastLet's chat about the Podcast:Instagram: https://www.instagram.com/transparentpodcast/TikTok: https://www.tiktok.com/@transparentpodcastCoaching | Personalized program:  https://www.nylenaygafitness.com00:00:00 - Teaser and Influencer life00:05:49 - Your Content creation journey00:07:58 - Your Life choices00:12:10 - Football and bodybuilding00:15:21 - Time management00:19:54 - Education and Mental Health00:23:55 - Switching Career00:33:05 - Your Content strategy00:35:20 - Your Family00:38:00 - Internet bullying00:44:36 - Do you compare with others?00:55:35 - Nyle's Pro card story01:04:50 - Love life01:11:24 - Heartbreak01:13:26 - Relationship with parents01:19:53 - Your fears01:24:26 - Your Faith01:32:12 - Best advice01:34:09 - Your Dad01:41:21 - Mass over shreds01:43:49 - Side effects og gear01:40:01 - Myostatin Deficiency01:46:45 - Favourite diet01:48:15 - Regrets of being a kid bodybuilder01:49:43 - The End#psychology #stories #podcast #mentalhealth #discipline #selfdevelopment #personaldevelopment #fitness #ifbbpro #npc #bodybuilder #bodybuilding #tiktok #shizzy #olympia #mrolympia #2023olympia #selfimprovement #workout #gym #nutrition #mensphysique #classicphysique #love #discipline #relationships #chrisbumstead #tren #workout #gym #trt #hormones #discipline #hardstyle #steroids #larrywheels #bodybuilding #peptides fitness trt hormones personal development

2024 Visibility Sprint.  Day 2  Trending Platforms, Having More DEPTH in Your Content, Being SEEN More... A brief insight into today's episode: - Recent analytics on the fastest growing online platforms and the ones to be on right now for continued growth - no wasting your efforts on platforms that are sinking! - My process for "adding in a new platform to be visible on" - Protecting yourself from shutdowns and what to do to prevent hackers  ... and so much more! --------- Check out Ambitious Female Collective (NOTE: This has now been rebranded to CASA Academy); so much great stuff included;  NEW BONUS too: CASA Foundations; worth thousands ... and right now it's just $47 a month! Crazy low!  > Come check it out

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1170: Erin Blaskie shares valuable insights in her article "Have Writer's Block? 3 Easy Ways to Generate Ideas for Your Content," guiding content creators through effective strategies for overcoming writer's block. She introduces tools like Feedly, Quora, and UberSuggest, each offering unique ways to curate, discover, and leverage content ideas for blogs, vlogs, and more, while keeping pace with industry trends and improving SEO strategies. Read along with the original article(s) here: https://www.erinblaskie.com/blog/have-writers-block-3-easy-ways-to-generate-ideas-for-your-content Quotes to ponder: "Quora is another fantastic source of content inspiration. I use Quora to search up topics in my niche and review the questions that people are asking." "With UberSuggest, put in the domain name of one of your competitors... These are the words that you'll want to start creating content around for your website in an effort to rank higher than they do for those search terms." Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest using Twitter or reading to get ideas and warm up the brain before creating content. We emphasize the importance of consistency and making creativity a habit. We also recommend talking to other creators and finding ways to apply their ideas to your own work. Overall, the key is to keep practicing and to work out the creative muscle. Don't forget to help us grow by subscribing and liking on YouTube! Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today's topic: The Creativity Faucet Concept (This Will 10x Your Content) (00:49) The benefits of using the creativity faucet to clear your mind (01:57) Using reading as a way to generate creative ideas (02:54) Using Twitter to test and generate content ideas (03:39) Importance of warming up your brain before creating content (04:26) Making the creativity faucet a recurring habit (04:50) Consistency and practice are key to improving content creation (05:10) Learning from and applying ideas from other creators (05:54) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest using Twitter or reading to get ideas and warm up the brain before creating content. We emphasize the importance of consistency and making creativity a habit. We also recommend talking to other creators and finding ways to apply their ideas to your own work. Overall, the key is to keep practicing and to work out the creative muscle.Don't forget to help us grow by subscribing and liking on YouTube!Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: The Creativity Faucet Concept (This Will 10x Your Content) (00:49) The benefits of using the creativity faucet to clear your mind (01:57) Using reading as a way to generate creative ideas (02:54) Using Twitter to test and generate content ideas (03:39) Importance of warming up your brain before creating content (04:26) Making the creativity faucet a recurring habit (04:50) Consistency and practice are key to improving content creation (05:10) Learning from and applying ideas from other creators (05:54) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

Today my guest on Stolaroid Stories is Alastair Budge. Alastair is a successful digital entrepreneur who, in 2019,  launched English Learning for Curious Minds, a podcast for learners of English that helps people improve their language skills while learning interesting things about the world. At the time of writing, Alastair's show has been downloaded over 5 million times in 189 countries. Clearly, Alastair has created something people want.  How did he do that? Was he just lucky? I invited him on my podcast to talk about the business side of launching a successful product. Alastair shared insights into his business journey, past failures and his future plans as a digital solopreneur. You can listen to the interview on my podcast or watch us on my YouTube channel. And if this episode helped you in any way, please email me to let me know. Enjoy! AI-generated time stamps (are they accurate?): Introduction and Welcome (00:00) The Birth of Leonardo English (01:09) The Art of Creating Engaging Podcasts (03:33) The Role of Podcasts in Language Learning (06:55) The Business Side of Podcasting (09:39) The Challenges and Rewards of Starting a Business (10:46) The Importance of Persistence and Innovation (12:18) The Power of Personal Branding (14:26) The Art of Self-Promotion (15:57) The Importance of Finding a Niche (20:22) The Struggles and Triumphs of Solopreneurs (24:50) The Power of Persistence and Reinvention (27:58) The Importance of Customer Feedback (35:30) Overcoming the Fear of Failure in Business (41:40) Understanding the Sunk Cost Fallacy (42:38) The Importance of Knowing Your Target Market (43:12) The Success Story of Aurea Coffee Brewer (44:04) The Balance Between Passion and Practicality in Business (44:33) Future Plans for Leonardo English (45:19) Exploring the World of Fictional Podcasts (45:49) The Challenges of Creating Continuous Content (46:34) The Evolution of Leonardo English: From Podcasts to Fictional Courses (47:22) The Journey of English Learning: A Lifelong Commitment (47:58) The Importance of Audience Feedback and Staying True to Your Content (48:36) The Bagpipe Busker: A Unique Career Path (56:40) Finding Your Unique Skill and Solving Problems (01:05:44) Final Thoughts and Contact Information (01:11:39) Episode links: Alastair's Website -- https://www.leonardoenglish.com/ Alastair's YouTube Channel -- https://www.youtube.com/@LeonardoEnglishCom Watch us on YouTube -- https://youtu.be/m6TUtTwx5Bs www.fabiocerpelloni.com

When uploading to HPR you are You are agreeing to license your show CC-BY-SA. All our shows are now released under a Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) license, which means that while you continue to retain the copyright to your show, you are allowing us (and everyone else) to use it provided we give you attribution and that we release it under the same license. Click the link for more information. The Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) license itself says that sharing (the S in CC-BY-SA), allows you to "copy and redistribute the material in any medium or format for any purpose, even commercially". On the face of it the OpenAI ChatGPT Terms of use seem similar, with Section 3 saying "you can use Content for any purpose, including commercial purposes". Unfortunately they then go on to say "Subject to your compliance with these Terms": 3. Content (a) Your Content. You may provide input to the Services (“Input”), and receive output generated and returned by the Services based on the Input (“Output”). Input and Output are collectively “Content.” As between the parties and to the extent permitted by applicable law, you own all Input. Subject to your compliance with these Terms, OpenAI hereby assigns to you all its right, title and interest in and to Output. This means you can use Content for any purpose, including commercial purposes such as sale or publication, if you comply with these Terms. OpenAI may use Content to provide and maintain the Services, comply with applicable law, and enforce our policies. You are responsible for Content, including for ensuring that it does not violate any applicable law or these Terms. The same document lists some restrictions... 2. Usage Requirements (c) Restrictions. You may not (i) use the Services in a way that infringes, misappropriates or violates any person’s rights; (ii) reverse assemble, reverse compile, decompile, translate or otherwise attempt to discover the source code or underlying components of models, algorithms, and systems of the Services (except to the extent such restrictions are contrary to applicable law); (iii) use output from the Services to develop models that compete with OpenAI; ... while the Usage policies list more. So in my opinion, and I am not a lawyer (IANAL) the OpenAI ChatGPT Terms of use is not compatible with the Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) license. You can of course refer to ChatGPT as you would any other non Creative Commons site. If you disagree or would like to weigh in please discuss this on the mail list.

Olesia Korobka talks with Jason Barnard about geeky tips for content optimization for 2024 (and beyond!) Olesia Korobka is an SEO entrepreneur with a background in media advertising. She prefers actionable and practical things that lead to more leads, sales or other measurable results for businesses. She loves technical SEO and likes to test everything. Olesia is the author of several free SEO educational series and a member of the SEO community in Ukraine. She has just started a blog on Fajela and will be adding more content there very soon! Images are undoubtedly an important part of the digital landscape. A well-optimised image is more than just a pretty picture; it increases website traffic and can improve your search engine ranking. Not only are they visually appealing, but they also tell a story by conveying the message of your content in a clear and compelling way. In this incredibly brilliant episode, Jason Barnard and Olesia Korobka give great insights into certain aspects such as the importance of the "About Page" and in particular the importance of integrating images on it. Olesia shares her exciting theories and experiments on image optimisation and provides brilliant tips on how to use Google's Search Generative Experiences to improve your competitive analysis strategy. As always, the show ends with passing the baton… Olesia passes the virtual baton to next week's fantastic guest, Jason Davis. What you'll learn from Olesia Korobka 00:00 Olesia Korobka and Jason Barnard 02:26 Olesia Korobka's Brand SERP  05:48 Why Doesn't Google Show Brand Website Links in Search Results 06:29 Kalicube's Search Generative Experience Result 06:51 Importance of About Page Optimization  07:39 Why Images are Important on the About Page 08:55 Open Graph Optimization to Boost About Page Visibility on Google 10:08 Experimenting with Diverse Video Formats 10:33 How can Google's Search Generative Experiences Enhance Your Competitor Analysis Strategy? 11:16 Knowledge Panel Cards 11:41 Image Dimensions and Size 14:22 How can Altering Image Sizes and Relevance Improve Image Ranking on Google? 18:01 Is EXIF Metadata in Images Still Relevant for SEO 19:06 IPTC and XMP are Used by Google 20:24 Why Markup is Important 23:59 How Critical is the Consistency Between Schema Content and Page Content for Google? 24:32 Discrepancies in Event Schema and Company Information Errors 26:18 How Does Google Favour Metadata in Marked-Up Pages Over Non-Marked-Up Ones? 27:21 Do HTML5 Tags and Metadata Affect Google's Attention to Your Content? 31:22 How Does Image Optimization Help with Branded Search 32:10 Passing the Baton: Olesia Korobka to Jason Davis This episode was recorded live on video July 25th 2023

Olesia Korobka talks with Jason Barnard about geeky tips for content optimization for 2024 (and beyond!) Olesia Korobka is an SEO entrepreneur with a background in media advertising. She prefers actionable and practical things that lead to more leads, sales or other measurable results for businesses. She loves technical SEO and likes to test everything. Olesia is the author of several free SEO educational series and a member of the SEO community in Ukraine. She has just started a blog on Fajela and will be adding more content there very soon! Images are undoubtedly an important part of the digital landscape. A well-optimised image is more than just a pretty picture; it increases website traffic and can improve your search engine ranking. Not only are they visually appealing, but they also tell a story by conveying the message of your content in a clear and compelling way. In this incredibly brilliant episode, Jason Barnard and Olesia Korobka give great insights into certain aspects such as the importance of the "About Page" and in particular the importance of integrating images on it. Olesia shares her exciting theories and experiments on image optimisation and provides brilliant tips on how to use Google's Search Generative Experiences to improve your competitive analysis strategy. As always, the show ends with passing the baton… Olesia passes the virtual baton to next week's fantastic guest, Jason Davis. What you'll learn from Olesia Korobka 00:00 Olesia Korobka and Jason Barnard 02:26 Olesia Korobka's Brand SERP  05:48 Why Doesn't Google Show Brand Website Links in Search Results 06:29 Kalicube's Search Generative Experience Result 06:51 Importance of About Page Optimization  07:39 Why Images are Important on the About Page 08:55 Open Graph Optimization to Boost About Page Visibility on Google 10:08 Experimenting with Diverse Video Formats 10:33 How can Google's Search Generative Experiences Enhance Your Competitor Analysis Strategy? 11:16 Knowledge Panel Cards 11:41 Image Dimensions and Size 14:22 How can Altering Image Sizes and Relevance Improve Image Ranking on Google? 18:01 Is EXIF Metadata in Images Still Relevant for SEO 19:06 IPTC and XMP are Used by Google 20:24 Why Markup is Important 23:59 How Critical is the Consistency Between Schema Content and Page Content for Google? 24:32 Discrepancies in Event Schema and Company Information Errors 26:18 How Does Google Favour Metadata in Marked-Up Pages Over Non-Marked-Up Ones? 27:21 Do HTML5 Tags and Metadata Affect Google's Attention to Your Content? 31:22 How Does Image Optimization Help with Branded Search 32:10 Passing the Baton: Olesia Korobka to Jason Davis This episode was recorded live on video July 25th 2023

The introduction of fast food was nothing short of revolutionary, offering meals in minutes and setting a groundbreaking standard for efficiency in food service. But as more outlets sprouted, the uniqueness dwindled; every meal tasted eerily similar. In this homogeneity, master chefs found an opening. They combined the rapid technology of fast food with their culinary artistry, creating dishes that were both efficient and distinctively gourmet.In the B2B SaaS landscape, a similar evolution is underway. As AI technologies become ubiquitous, the challenge shifts from mere adoption to differentiation. Kieran Flanagan, CMO at Zapier, epitomizes this balance. With a deep understanding of how to harness AI while ensuring standout value, Kieran guides businesses to shine amidst a sea of sameness. In today's episode, we'll uncover strategies to stand tall in an AI-saturated market, drawing wisdom from Kieran's mastery in the field.High-Level OverviewMarket Movement and Challenges in Upgrading Products: Discussing the challenges companies face as they attempt to move upmarket, and the complexities of transitioning from a large user base to addressing the needs of enterprise buyers.Customization and Automation in Tech Stacks: Kieran explores the future where software and tech stacks are highly customized to individual needs. Instead of relying on generic, out-of-the-box solutions, users might be able to tailor their tech infrastructure more closely to their requirements, enhancing efficiency and usability.Future of Content and Media: How content, increasingly powered by AI, is set to change. The potential shift from brand-driven content to creator-driven content is highlighted, alongside the rise of video and the commoditization of informational content.Role of Creators in Modern Marketing: The increasing importance of aligning with creators and leveraging their influence and reach. Brands may need to integrate, partner, or even employ creators to tap into their audience and maintain relevance.Adapting to Change in the SaaS Landscape: How SaaS brands can remain innovative and prevent commoditization in a rapidly changing landscape, emphasizing the importance of welcoming change, being adaptable, and embracing challenges.Standing Out with Your Content in a Commodified AI WorldIn today's rapidly evolving technological landscape, artificial intelligence (AI) is no longer a novel feature but an expected standard. As AI finds its way into countless applications, its uniqueness wanes, leading to its commodification. This shift raises the baseline of what is considered competent content in the SaaS world. With the ubiquity of AI-powered tools and services, simply being 'good' isn't sufficient. Brands must now aim higher, seeking not just to be part of the conversation, but to lead it. So, how can SaaS companies create content that doesn't just blend into the cacophony but stands out distinctly?Unique Narratives: Lean into stories that only your brand can tell. AI may be a common thread, but your journey, challenges, and victories with it are uniquely yours. Narrate them.Quality over Quantity: While AI can produce content in bulk, the emphasis should be on producing high-quality, insightful pieces that offer real value to your audience.Engage and Listen: Engage with your audience on various platforms. Their feedback and interactions will give you insights on what they truly value.Educate with Authenticity: Offer webinars, tutorials, and other educational content that doesn't just promote your product, but genuinely educates the market about the nuances of AI and its applications in your niche.AI + Human Touch: Use AI to gather data and insights, but ensure the final touch is human. Personal stories, emotions, and experiences can't be replicated by machines.In the vast sea of AI-powered content, it's not the loudest voice but the most authentic and insightful one that resonates with the audience. As AI continues to weave itself into the very fabric of SaaS, remember that it's a tool, not the craftsman. Your brand's unique voice, perspective, and the human touch you bring to your content will be your differentiating factor. In a commodified AI world, it's these human nuances that will set you apart, ensuring your content not only reaches but also deeply engages your target audience.

How To Get Your Audience to Engage with Your Content Tired of putting out content and hearing crickets? You're using calls to action, you're asking questions, and yet no one ever responds. Your inbox is empty, your dms are empty, and it just feels like no one is paying attention. The good news is that […] The post Episode 175: How to Get Your Audience to Engage with Your Content appeared first on Amanda Warfield.

Amanda Bridge shares her journey into UX writing, starting at Procore Technologies and later joining HubSpot as a senior content designer.Challenges of setting up a UX writing discipline within a large team and starting from scratch are discussed.Amanda's impactful work on HubSpot's Academy product to improve course applicability is highlighted.The potential impact of AI on UX writing is explored, with Amanda believing that AI will take over copywriting tasks, allowing content designers to focus on strategy and conversation within features.AI writing tools like Writer's Figma plugin are introduced, enabling content designers to add terms and snippets, promoting system-wide thinking in design and creating content consistency.The benefits and challenges of being embedded in specific product teams at HubSpot are discussed.Factors to consider when hiring a content designer, such as company size and product complexity, are mentioned.To enhance collaboration with designers, Amanda suggests content designers take an Intro to Product Design course or watch YouTube videos on design principles.The importance of content designers knowing how to work with design tools and manage copy within those tools is emphasized.The central theme of the episode, "Advocating for Your Content" encourages content designers to champion their craft and promote the value of content design within their organizations. Join our free UX Writing course: https://course.uxwritinghub.com/free_courseJoin our free AI for UX course:  https://course.uxwritinghub.com/free-course-ai-for-uxAmanda Bridge: https://www.linkedin.com/in/amandabridge/

In episode #2521, we discuss the importance of taking back control of your content. We delve into the drawbacks of relying solely on third-party platforms and emphasize the benefits of owning and managing your own content channels. Discover why building your own platform, such as a website or blog, provides greater control, flexibility, and long-term sustainability. Gain valuable insights on content ownership and learn strategies to establish a strong digital presence while maintaining control over your valuable content assets. Tune in to this empowering episode and reclaim control of your content today.TIME-STAMPED SHOW NOTES: [00:00] Today's topic: Why You Have To Take Back Control of Your Content. [00:50] Spending more time creating more content. [01:26] Issues with not creating your own content. [02:10] An example of good, simple content with great ROI. [02:58] Hear the benefits of creating your own content. [03:33] Why it is essential to have fun when making content. [05:10] The popularity of content creation as a marketing tool. [06:04] Simple steps to take back control of your content. [07:07] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! Sign up for the next Marketing Mastermind class on Leveling Up Founders Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2521, we discuss the importance of taking back control of your content. We delve into the drawbacks of relying solely on third-party platforms and emphasize the benefits of owning and managing your own content channels. Discover why building your own platform, such as a website or blog, provides greater control, flexibility, and long-term sustainability. Gain valuable insights on content ownership and learn strategies to establish a strong digital presence while maintaining control over your valuable content assets. Tune in to this empowering episode and reclaim control of your content today. TIME-STAMPED SHOW NOTES: [00:00] Today's topic: Why You Have To Take Back Control of Your Content. [00:50] Spending more time creating more content. [01:26] Issues with not creating your own content. [02:10] An example of good, simple content with great ROI. [02:58] Hear the benefits of creating your own content. [03:33] Why it is essential to have fun when making content. [05:10] The popularity of content creation as a marketing tool. [06:04] Simple steps to take back control of your content. [07:07] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! Sign up for the next Marketing Mastermind class on Leveling Up Founders Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

Are you a “Field of Dreams” marketer? Someone who thinks, “If I build it, they will come.” I was for a long time. Sometimes it feels like I still am. That's why I was excited to talk to Julian Garsdean. He blends psychology and business in a way I haven't seen before to help business owners stand out and sell more. As creators, we can learn a ton from addressing the 6 basic needs in our own content and products. Listen for these top takeaways:Top Takeaways Businesses aren't just transactions. They are run by people, for people. The sooner you realize that the sooner you'll connect with your potential customers.  Establish your identity. Being too general means you're not connecting with anyone. Doing a deep dive into your identity, and the persona of your customers, makes them relate to your more.  The key to negotiations is…you guessed it…understanding the needs of the person on the other side of the table. Do that, and you'll be able to quantify your value in something other than numbers. Show Notes Julian Garsdean Julian on Linkedin You Need to Form Good Writing Habits with Dickie Bush The RIGHT Way to Pitch Sponsors for Your Content with Justin Moore $100M Offers: How To Make Offers So Good People Feel Stupid Saying No Sponsored by: Gapscout | TextExpander | Sendinblue Sponsored by: Brevo: Get 50% off your first 3 months with code JOE TextExpander: Save 20% off your first year  Gapscout: ChatGPT insights, but for market research Get your FREE copy of my Automations Library ★ Support this podcast ★

LinkedIn has quietly become the most powerful social media platform for businesses. The organic reach is through the roof, the clients are there, the talent is there, and it's the largest business community on planet earth! However, most companies are still struggling with how to get results there. Which is why I created the Ultimate LinkedIn Strategy. It's one you've never seen before either. Whether you're new to the platform, or you've been on LinkedIn for years and want to take things to the next level, this video is for you! In order to win on LinkedIn, you have to start viewing it as not just as a social media platform, but as an ongoing, engaging conference for business professionals. By drawing a parallel between LinkedIn and a live event, we can simplify the platform and develop effective strategies for building your business. I call this the 4 C's of LinkedIn…. 1.) Your CONTENT is your keynote speech Creating compelling content is akin to delivering a keynote speech on the LinkedIn stage. We explore different types of content that work well on LinkedIn, including vertical videos, picture posts with captivating stories, text posts, polls, and carousels. Additionally, we emphasize the importance of well-crafted copy that hooks the audience and complements your videos. 2.) Your COMMENTS are the public conversations you have Engaging with the LinkedIn community through comments is comparable to participating in conversations at a live event. We delve into the significance of commenting on your own content to encourage engagement, generate leads, and gather insights for future content creation. Furthermore, we discuss the importance of commenting on other people's content, both from regular content creators and potential customers, to expand your reach and establish meaningful connections. 3.) CONNECTING and MESSAGING are the private conversations LinkedIn offers the opportunity to connect and message individuals, fostering private and intimate conversations similar to those at an in-person event. We outline the "Core Four" strategy, which involves identifying ideal clients, engaging with their content, sending personalized connection requests, and initiating conversations through video or audio messages, or traditional text. The emphasis is on building relationships rather than spamming prospects with sales pitches. 4.) A COMPELLING Profile is like your modern day business card Your LinkedIn profile serves as a modern-day business card, providing prospects with a snapshot of your professional identity. We offer three key tips for optimizing your profile: clarify your expertise, clearly define your target audience, and highlight your unique value proposition. By effectively communicating who you are, whom you serve, and why you stand out, you can transform your profile into a magnet for potential clients. Remember, it's not just about posting content, but also engaging in meaningful conversations, connecting with the right people, and presenting a compelling profile. Embrace this LinkedIn strategy, and unlock the power of this thriving platform for your business. Check out our Youtube and other social media channels for content like this and more! Youtube: ⁠⁠https://youtube.com/c/AlexBSheridan⁠⁠ LinkedIn: ⁠https://www.linkedin.com/in/alexbsheridan⁠ TikTok: ⁠https://vm.tiktok.com/ZTdHkmbFb/⁠ Website: ⁠Impaxs.com⁠

Today on the podcast, we are joined by Joe Jackowski. Joe is a Marine Corps veteran and current graduate student at Vanderbilt University in the Cognitive Psychology in Context program. His primary interest is meaning in life, which broadly extends to problems in ethics, A.I., and culture. In this episode, we sit down to discuss his first long-form article on his new sub stack, Apotheosis: A Philosophy for Influencers (https://bit.ly/4309lw6). Find The Parodies Here:https://theparodies.substack.com/ Or his latest piece on Feeding Curiosity - Archetypes: The Bull https://feedingcuriosity.net/blog//archetypes-the-meaning-of-the-bull Support our content on Patreon or on Spotify! patreon.com/feedingcurioisity https://podcasters.spotify.com/pod/show/feedingcuriosity/suppor Song used from Epidemic Sound: No Alarm by AuxJack https://www.epidemicsound.com/track/3hywl7ns1V/ Use Epidemic Sound in Your Content:https://www.epidemicsound.com/referral/lahdiq --- Support this podcast: https://podcasters.spotify.com/pod/show/feedingcuriosity/support

Whether you're a seasoned content marketer or just starting your journey, this episode is a must-listen. Join Shaun Tabatt and Joe Pulizzi on The Shaun Tabatt Show as they unravel the secrets behind the power of Epic Content Marketing, igniting your passion and guiding you toward unparalleled success in the ever-evolving world of digital marketing. Get ready to take your content strategy to new heights! Connect with Joe and find out more at JoePulizzi.com. Resources mentioned in this episode: Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 The Shaun Tabatt Show is part of the Destiny Image Podcast Network.

Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 by Joe Pulizzi and Brian Piper About the Book: From the “Godfather of Content Marketing”― this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach―which includes everything from blogging to YouTube videos to social media―is the core of most organizations' marketing plans. Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include: New content models, structures, and opportunities Content entrepreneurship, content mergers, and acquisitions Subscriptions and audience building Team structure, the importance of community, DAOs, and creator networks Content options, NFTs, and discord servers Making data-driven decisions to optimize content performance Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing. About the Author: Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. Joe is often referred to as “The Godfather of Content Marketing.” In 2014, he received the "Lifetime Achievement Award" from the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die. He has two weekly podcasts, the motivational Content Inc. podcast, and the content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states. And, interesting fact - he is now a member of a VERY exclusive club - The Marketing Book Podcast 6-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/epic-content-marketing-2-joe-pulizzi

Content is all around us, and we are consuming it nearly every second of every day. For those of us who don't know exactly what content is, it is the concept of sharing original thoughts with a call to action to get consumers to take action in your field of expertise. Creating quality content allows you to leverage your expertise to build trust in your industry and create content to solve the problems of your consumer. Brian Piper joins me in this episode, and he emphasizes the importance of storytelling in marketing. Your owned land is the area of content that you have control over, such as your website or your blogs. Your rented land are platforms that you have no control over the data, content, or how it is distributed, such as social media channels.   Your rented land should drive your traffic back to your owned land. And your owned land should provide value outside of selling your product or service. This episode is full of so much information for you if you are looking to beef up your content to provide value to your audience. Tune in today to get some actionable tips on maximizing your content and your customer experience!In this episode:[01:39] Welcome to the show, Brian![02:59] How Brian got started in content creation and content marketing. [06:29] Take the opportunities that life presents you. [07:39] What is content and how is it used in marketing?[09:45] Using storytelling for marketing. [12:31] Solving problems in the office furniture industry through storytelling.[15:39] The biggest problem as it relates to content in the office furniture industry.[19:24] What modes are you using to capture your data and leads?[22:24] Why it is key that you maximize the customer experience on your website.[27:15] Encouragement for those who may feel intimidated by creating content. [32:15] Brian's synopsis of the second edition of Epic Content Marketing and why it is valuable.[35:05] Final thoughts from Brian about content marketing.[37:08] Thanks for joining us on this episode of The Trend Report!Links & Resources:The InsiderSupport the Trend ReportEpic Content Marketing, Second Edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community by Joe Pulizzi and Brian Piper Connect with Brian:Brian W PiperInstagram | Twitter | LinkedInConnect with Sid:www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsThe Trend Report is proudly sponsored by the Insider, a weekly newsletter delivering a quick dose of insight to get your Monday off to a well-informed start. To learn more or to subscribe for free, please visit https://indeal.org/the-insider/The Trend Report introduction music is provided by Werq by Kevin MacLeod Link:https://incompetech.filmmusic.io/song/4616-werq License:http://creativecommons.org/licenses/by/4.0/ 

On this episode of Broker to Broker, host Marc Summers is given an absolute masterclass on social media, content production, and branding from The Mortgage Mentor™️, Rebecca Richardson! Rebecca is known all throughout the AIME community and the wholesale channel at large for her expertise in content creation, branding, and social media. She's been featured on AIME stages and in AIME content due to her success and the hard-earned knowledge she shares, helping mortgage brokers navigate and find success across all social media platforms. Rebecca acknowledges that often, the content creators themselves are the biggest hurdle to overcome. She shares her two-tiered strategy for content creation and posting, but also, how to approach mortgage-specific content to make it more fruitful for the audience AND the creator: “Let your real self come through. We're talking about a pretty dry topic. At least look like you're excited to be here. It's really more about being willing to be unique and nobody can copy you. So the way that you explain things, the way that you show up, what you think is funny, even injecting humor into those videos - that's a vulnerable process because you're putting yourself out there for public consumption, ridicule, all those kinds of things. Until you start getting some of that feedback, you feel like you're just shouting into the void. But understanding that it's going through that process, and being consistent, and being willing to do it consistently for three, six months, sometimes longer, there is a payoff at the end because you will find your people. They will find you, and they will identify with you as your true, unique self versus trying to be some persona or avatar or whatever you think that people want to be. Just be yourself. You've already connected with people in real life. It's really no different online.” Key Points: 1:17 Then: From Financial Planning to the Wholesale Channel 5:01 Now: Connecting with Clients Online 8:17 The Brass Tacks of Tik Tok, Facebook, and Instagram 13:20 Content Creation and Posting Strategy 20:12 Posting Across Multiple Platforms 25:16 Being Authentic with Your Content & Finding Your Audience 27:54 Improve Processes & Procedures by Making them Personal This episode is sponsored by FundLoans

https://DarkHorseSchooling.com SUMMARY: The conversation is about a trick to get more people to leave comments on your blog or social media posts. The trick is to ask a question at the end of your post. Asking a question will encourage people to leave a comment because they will want to answer the question.   Tracy is an entrepreneur who is still learning. He believes that it is more important to know who the person is that you are to get your content in order to get better rankings. The reason for this is because they are likely driven and want to build their business into an empire. The interviewee then shares a tip on how to get more people to interact with content, which in turn will improve the ranking of that content.   The conversation is about how to get people to comment on your content, and the best way to do this is by asking them to do so. Tracy also mentions that he is going to be giving away a free copy of his new course to one lucky person who comments on the content.   Tracy discusses the idea of using a contest to increase engagement on a video or article. The prize for the contest is a free, valuable gift that is related to the topic of the video or article. The contest can help to increase the average viewing time of the video or article, and the prize should be specifically targeted to the audience who would be interested in the topic.   TIMESTAMPS 0:00:00   The Dark Horse Entrepreneur Podcast: How to Get More People to Interact with Your Content 0:01:28   The Benefits of Getting More Comments on Your Content 0:02:57   How to Get More Comments on Your Content 0:04:26   How to Increase Engagement on Your Videos or Blog Posts 0:07:52   How to Use Contests to Boost YouTube Views and Engagement 0:09:22   The Dark Horse Entrepreneur Podcast: Free Course Giveaway   HIGHLIGHTS You'll be seeing it announced here on the podcast and all the platforms that I publish on, but you will get your free copy if you're picked as one of the winners.   Try doing this across a couple of posts, a couple of podcast episodes, a couple of videos on your YouTube and watch the magic happen in your comment section. So let's see if the magic works.   And there's a couple of big metrics that YouTube uses to determine whether or not they show a video to additional people. Views in the first 24 hours are specifically important if we're talking about YouTube to help get your video seen by more people.   The more comments you have, the higher your chance of you ranking higher in the searches. And when you get your readers and your viewers and your listeners to interact with your content, by leaving their own comment, you're increasing their perceived ownership of that content.   Why do you want people to interact with your content?. Well, more often not, it's because it will quite often give you a better standing in the search. And you've talked about social media content.

DarkHorseSchooling.com In this episode, the formula for creating addictive, memorable, and attention-grabbing content is discussed. This formula can be used to make people want to read your content, watch your videos, and buy your products. The formula is simple and easy to use, and can help you create content that people will love.   Tracy Brinkman explains that the Zeigarnik Effect states that people tend to remember unfinished tasks and incomplete tasks far better than they remember completed tasks. She gives the example of a waiter who is better at recalling orders that he has not yet delivered than the orders he has already fulfilled.   The Zeigarnik Effect is a technique that entrepreneurs can use to keep their audience engaged by opening up loops that the audience desperately wants closed. An example of how to do this is by asking questions in social media posts and then providing regular updates on the story.   The speaker explains how to use the Zeigarnik method to keep readers engaged in your content. This method involves teasing readers with something powerful, strange, or amazing that will be revealed later. However, the speaker warns against overusing this method, as it can anger readers and dissuade them from consuming your content.   TIMESTAMPS 0:00:00   The Dark Horse Entrepreneur Podcast: A Formula for Addictive, Memorable, and Attention-Grabbing Content 0:01:05   The Zeigarnik Effect: Why Incomplete Tasks are More Memorable 0:02:56   The Zeigarnik Effect: How to Use Cliffhangers to Keep Your Audience Addicted 0:04:35   The Benefits of Using the Zeigarnik Method in Your Content 0:09:07   The Zeigarnik Effect: How to Use It in Your Sales Videos 0:10:59   The Dark Horse Entrepreneur Podcast: How to Use Loops to Keep Your Audience Engaged   HIGHLIGHTS I delivered on the promise I gave you the tip or technique to use and to get your audience to listen to more of your content, consume more of your videos and listen to more of the podcast.   When you Zeigarnik your readers or your listeners or your viewers using this method, you'll find them far more happy to read all of your blog posts, all of your articles, listen to all of your podcasts, or listen to more of your podcasts and watch the full video that you post out there.   How can I do this? Well, an example of how you could do this in social media is you can open loops between posts. You can do this by asking questions and then posting regular updates on a continuing story.   Your goal in using the Zeigarnik Effect is to open loops that your audience desperately wants you to close. Think of the cliffhangers I previously mentioned and you'll know exactly what I mean now.   The Zeigarnik Effect states something to the effect that people tend to remember unfinished tasks and incomplete tasks far better than they remember completed tasks. And I'll give you an example.