Podcast appearances and mentions of Chris Handy

As you know, I have been playing a lot of Long Shot and Long Shot: The Dice Game. I have been waiting for the next release, WIN, to finally hit the stores. Well, last week, I received the email that my preorder was in! So, I drove out to the FLGS to pick up my copy of Chris Handy's seventeenth game in the Perplext Pack-O-Games series, WIN: A Long Shot Game.Once again, in WIN, you and your opponents are betting on the horses at the track. The bettor who has the most cash at the end of the race, is the winner!I was curious how Chris could pair the game down to fit into the gumpack sized box. I was worried that the game would lose its fun, its chaos, its hilarity. So, how did he do? Let's find out, as we wait for the bugle call….there it is, and we are off to the races once more, with WIN!

Title: Boardgaming Buzz: A Recap of News and Crowdfunders Episode 122: "Quick Takes and Crowdfunding Highlights" In this episode, Joel, Nick, and Sam deliver a comprehensive roundup of the latest news and crowdfunding campaigns in the world of board gaming. Quick News Highlights: Joel surprises listeners with a 24-hour marathon live-hosting session! Asmodee announces the closure of Ticket To Ride online play for the app. Renegade Game Studios hosts live-stream event announcements including the release of Heroscape: Age of Annihilation – Master Set Robo Rally: 30th Anniversary,  Robo Rally: Transformers Risk 2210 A.D. Charlie Catino's Nexus Ops, Acquire 60th Anniversary Edition Shards of Infinity: Saga Collection. The eight titles in Chris Handy's Pack O Game: Set 3 from Perplext — BOG, FAR, IRK, MAD, NUT, SLY, WIN, and YET — will hit retail in April 2024. 3 games coming from Devir: Sand, España 1936, Salton Sea Noteworthy mentions of new games like: Mass Effect: The Board Game – Priority: Hagalaz,  This Game Is KILLER NASA release an RPG - The Lost Universe!. Crowdfunding Spotlight: Dying Light: The Board Game Exemplar Wet Palette Returns! New Sizes & Next Gen Refills Inventors of the South Tigris Fox Experiment - Deluxe Wooden Edition (5-6 player + wooden tokens) Shogun: Revised Edition from Queen Games (thanks to Craig on discord for linking to it!) River Valley Glassworks (also on BGA) Upcoming projects to watch out for Earth: Abundance Played Games Review: Joel shares his experiences with Gen7 game 3 Nick: Glen More II: Chronicles Sam: Cabanga! Join Joel, Nick, and Sam as they navigate through the latest developments and share their gaming adventures in this episode of Boardgaming Buzz.     Ways you can engage or contact the show Here is the link to our discord channel Devon Dice https://discord.gg/ma7Z4Jvv2z Find us on all the socials: @DevonDiceUK, Facebook page, BGG Guild On X / Twitter: @DepressedMonk3y @The_BreweryTour @meeplescorner @njshaw2   On Bluesky: njshaw2.bsky.social, devondice.bsky.social On the web: www.devondice.co.uk Youtube - DevonDiceUK please like subscribe to our channel https://youtube.com/@DevonDice devondice2015@gmail.com

Well, it took me little time to hunt down an affordable copy of Chris Handy's original Long Shot in the United States. I found it via BoardGameGeek Market. I had it delivered straight to work, and we played it the lunch hour of the day it arrived. It might be the shortest time from purchase to play ever!In Long Shot, you and your opponents are gamblers at the race track vying to make the most of your money. You can make money by placing bets that pay out, buying horses, or just playing cards that get you more money.

Dive deep into how reverse mortgage benefits can be a game-changer in your real estate portfolio, offering clients financial flexibility and security.Reverse Mortgage Benefits Uncovered: A Comprehensive Guide for Realtors and LendersDive into the intricacies of reverse mortgages with our guest, Chris Handy, a seasoned expert in the field. This episode sheds light on how realtors and lenders can utilize reverse mortgage benefits to offer innovative solutions for senior homeowners. We delve into topics such as equity access strategies, financial planning for retirement, and the implications of home value appreciation. Discover how this misunderstood financial tool can create wealth-building opportunities for your clients and transform your professional services.Key Takeaways:Empowering Retirement with Reverse MortgageReverse mortgages can significantly empower senior homeowners by unlocking the dormant equity in their homes. For realtors and lenders, understanding and conveying the potential of these financial tools means offering clients a pathway to a more secure and flexible retirement.Navigating the Process with EaseThe process of obtaining a reverse mortgage is streamlined and manageable, especially when guided by an experienced professional. Mastering this process and educating clients can demystify reverse mortgages and encourage their use.Addressing MisconceptionsAddressing and debunking common misconceptions allows realtors and lenders to present reverse mortgages as viable financial strategies, building trust and credibility with clients.The Value of Professional GuidanceBecoming knowledgeable advocates for reverse mortgages can make a significant difference in the lives of clients, positioning professionals as trusted advisors.Reverse Mortgages as a Strategic ToolLeveraging reverse mortgage benefits can help clients achieve a more prosperous retirement, invest in real estate, or even assist their heirs financially.Time Stamped Summary:Here's a breakdown of the episode into timestamped highlights:00:00:12 - Introduction to the episode and the immense potential of reverse mortgages for retirement planning.00:01:28 - Introduction of guest Chris Handy, a certified reverse mortgage specialist.00:02:01 - Discussion on the "Silver Tsunami" and its impact on the real estate market.00:03:22 - The rising trend of seniors opting for reverse mortgages and its benefits.00:04:12 - How reverse mortgages have evolved over the years and current best practices.00:05:44 - The certification process for reverse mortgage professionals and its importance.00:07:40 - Exploring the common misconceptions surrounding reverse mortgages.00:09:00 - Detailed breakdown of how reverse mortgages work and their flexibility.00:10:06 - Benefits of reverse mortgage lines of credit and their growth potential.00:11:34 - The impact of property appreciation on reverse mortgages.00:12:30 - Navigating market downturns and the protective measures of FHA.00:14:18 - The strategic use of reverse mortgages in retirement planning.00:15:49 - Addressing the needs and concerns of non-borrowing spouses.00:17:17 - Innovative strategies for using reverse mortgage funds effectively.00:19:15 - Debunking myths and clarifying the reality of reverse mortgages.00:20:10 - The negative connotations of reverse mortgages and their correction.00:22:11 -...

In this enlightening episode of the Texas Real Estate & Finance Podcast, host Mike Mills delves into the dynamic world of real estate and finance with a special focus on "Social Media for Realtors." Mike kicks off the episode with a vibrant greeting to his audience, setting the stage for a comprehensive exploration of mortgage rate buydowns, shifting real estate market trends, the impact of big financial mergers like Capital One and Discover, and the remarkable resilience of first-time homebuyers in a challenging market. Moreover, Mike shares an invaluable blueprint for real estate professionals looking to transform their social media into a powerful tool for lead generation and client engagement. Whether you're a seasoned realtor or just dipping your toes into the vast ocean of real estate social media marketing, this episode packs essential insights and strategies to navigate the current landscape effectively.Key Takeaways:Mortgage Rate Buydowns: Learn why the popular strategy of mortgage rate buydowns in 2023 might not be as beneficial as many think.Real Estate Market Insights: Understand how the shifting dynamics of the real estate market affect prices and inventory.Capital One and Discover Merger: Discover how the mega merger between Capital One and Discover could impact your wallet and credit card costs.First-Time Homebuyers Success: Uncover the surprising statistics showing the significant presence of first-time homebuyers in the market despite financial hurdles.Social Media for Realtors: Gain actionable strategies to elevate your real estate social media presence, turning likes into leads and followers into clients.Timestamped Highlights:00:00:08 - Opening remarks on the 2024 real estate outlook.00:00:39 - Emphasizing the importance of social media in real estate.00:02:02 - Analysis on the true value of mortgage rate buydowns.00:04:46 - Updates on real estate market trends and pricing dynamics.00:08:30 - Discussing the sharp increase in income needed for home purchases.00:09:52 - Overview of the Capital One and Discover financial merger.00:12:04 - Highlighting the surge in first-time homebuyer market participation.00:15:06 - Comprehensive guide to leveraging social media for real estate success.00:22:58 - Recommendations for utilizing various social media platforms effectively.00:24:24 - The growing importance of digital-first interactions in real estate.Resources Mentioned:Yahoo Finance: Article on mortgage rate buydowns.Altos Research: Real estate market data.Housing Wire: Statistics on first-time homebuyers.Fortune Magazine: Report on Capital One and Discover merger.Resi Club Analytics: Housing affordability study.Don't forget to follow us on social media and stay tuned for the next episode, where we'll explore reverse mortgages with expert Chris Handy. Whether you're a realtor looking to upgrade your social media strategy or a market enthusiast keen on the latest trends, this episode is packed with valuable insights.

I have mentioned it before many times on this show, Edward and I love racing games. One evening, he and I were at a local game shop looking through the used games section. We found two games that caught our eyes: Long Shot: The Dice Game and Elfenland. Long Shot caught our attention because it was designed by Chris Handy and published by Perplext, the same designer publisher duo behind Roland Wright. That was, well, a roll and write game that I impulsively bought for $5 at a convention and we played on vacation. It was a blast. So, getting this game was a no-brainer.In Long Shot, you and your opponents are watching a horse race. You are betting on the horses, buying the horses, and trying to push your horses over the finish line. One great thing about this game in the workplace, it plays up to eight people! You could even play this over a video call, if you so chose.

SHOTGUNS! It's a passionate subject for all of us! Join us as we connect with the guys at Retay to talk about one of our absolute favorite things as duck and goose hunters. Duck season is ripping along, the migration alerts are beeping, and the rest of a great season is just ahead. We'll learn why Retay is worth a look with their better-built barrels and better shooting shotguns. Our talk also turns to the Eastern Shore for hand-carved decoys, waterfowl festivals, and more!

Shelley and I place our bets as we play a GREAT new title from Perplext  Long Shot: The Dice Game by Chris Handy then pull a great recent title off the shelf once again to discuss its L'Etoile expanion Paris by Wolfgang Kramer and Michael Kiesling from Game Brewer

As luck would have it, we're reviewing Long Shot: The Dice Game just after the long shot's victory at the Kentucky Derby. It's an absurdly fun horse betting game by Chris Handy. Then, finally, we're listing our most anticipated games of 2022 half-way through 2022. Thanks for listening. 00:03:15 Ark Nova00:03:48 Radlands00:04:09 Creature Comforts, Golem00:06:31 The Great Wall00:07:36 Race for the Galaxy, Magic the Gathering, Race for the Galaxy: The Gathering Storm, Race for the Galaxy: Expansion Arc #100:08:28 Ark Nova00:09:54 Res Arcana00:10:02 Mechs vs Minions00:10:55 FEATURE REVIEW Long Shot: The Dice Game00:12:04 Dig, Org, Gem, Rum, Nut, Hue00:12:51 Longshot00:32:27 FEATURE DISCUSSION 202200:34:43 Ark Nova00:36:40 Seafall00:37:18 Eclipse00:37:33 Dog Lover00:37:55 Darwin's Journey, Planet Unknown, Wonderland's War, Endless Winter, Messina 1347, Golem, Frosthaven00:38:26 Twilight Struggle: Red Sea, John Company 2nd Edition, Caesar! Seize Rome in 20 Minutes!, Carnegie, Golem, Darwin's Journey, Stroganov, Messina 1347, Dice Realms, Frosthaven, Skymines, Mombassa00:39:47 Hoplomachus: Victorum00:40:27 Anunnak: Dawn of the Gods00:40:57 Wendaki00:43:40 Dead Reckoning, Seafall00:45:17 Three Sisters00:45:40 Hadrian's Wall00:46:05 Subastral00:46:33 Gonz Schon Clever00:46:39 Mosaic, Age of Empires00:47:42 ISS Vanguard00:49:33 Space Station Phoenix, Exodus Fleet00:51:09 Silicon Valley, Project L00:53:08 Unconscious Mind00:54:22 Legacy of Yu, Hadrian's Wall00:55:30 Tiletum, The Voyages of Marco Polo00:57:24 Project Unknown, Tasty Humans01:00:08 Verdant, Calico, Cascadia01:01:10 Hamlet: The Village Building Game01:02:33 Nightmare Cathedral, Unconscious Mind, Wonderland's War01:04:30 Guards of Atlantis II: Tabletop MOBA01:07:09 Autobahn, Merv, Newton, Ticket to Ride: Markland01:08:20 Horseless Carriage01:09:27 Woodcraft, Messina: 1347, Pulsar 284901:10:32 Verdant01:11:25 My Father's Work, Abomination: The Heir of Frankenstein01:13:33 Viva Java: The Coffee Game: The Dice Game, GI Joe Deckbuilding Game01:13:59 Autobahn, Concordia, Merv, Ragusa01:16:36 Resurgence, Orleans01:18:40 Terraforming Mars: The Dice Game, My City: Roll & Write, Wild Tiled West, Clank, Dune: Imperium, Wormholes, Tiny Towns01:19:20 Hyperspace, Cthulu Wars01:19:38 Weather Machine01:20:05 TenPenny Parks01:20:48 Hegemony: Lead Your Class to Victory01:22:25 Zapotec01:22:53 Oranienburger Kanal, Caverna Anniversary Edition, Agricola Anniversary Edition, Bonanza Anniversary Edition, Atiwa01:23:58 Perseverance: Castaway Chronicles: Episodes 1 & 201:24:45 Foundations of Rome, Rome & Roll01:25:58 The Transcontinental01:27:46 Terraforming Mars: Ares Expedition – Discovery · Foundations · Crisis, On Mars: Alien Invasion, Tawantinsuyu: The Golden Age01:27:57 Brazil: Imperial, Endless WinterAsk us a question at TwoWoodForAWheat@gmail.comLeave us a review on Apple podcasts: https://tinyurl.com/y2eyvquxListen to more episodes of Two Wood for a Wheat on Spreaker: https://www.spreaker.com/show/two-wood-for-a-wheatOr on Google Podcasts: tinyurl.com/36gzg2hyRead Tony's blog: https://boardgamegeek.com/user/maxlongstreet/blogs

This is Dice Tower Now for the week of April 25, 2022. This week, Netflix explodes with kittens, FFG spends its 25th anniversary scribbling all over TI4, Ticket to Ride improves on a 6½, and Maui beaches are definitely the Next Move.   TOP STORIES (1:45) Exploding Kittens announces digital game and animated series from Netflix Fantasy Flight teases roll-and-write Twilight Inscription BoardGameTables.com prepares crowdfunding for 4 expansions Catherine: The Tsarina's Cities coming from dlp Greater then Games announces Spirit Island: Feathers and Flame Gale Force 9 announces deck builder Firefly: Misbehavin' Party game Topic coming from Luma Imports Hangman Games starts DecaDesign micropublishing project The Gig jazz themed roll-and-write coming from Braincrack Games Save Patient Zero announced from Helvetiq Ticket to Ride: Poland coming from Days of Wonder Stellarion, the sixth Oniverse title announced by InPatience Publishing Beach area control title Maui coming from Next Move Games   CROWDFUNDING (14:00) Legacy of Thracks by Balázs Svéda and Svéda Studio Aldarra by designers Matt Fantastic and Benny McLennan, published by Arcane Minis Paradox Initiative by designer Brian Suhre and Elf Creek Games For Northwood! by designer/artist Wilhelm Su and published by Sideroom Games Fujiyama and Ajisai by designer and publisher Nanatsumu MagLev: Metro, Mechs, and More by Ted Alspach and Bezier Games   SPONSOR UPDATE (22:45) Destinies Community Editor released on Steam   NEW RELEASES (25:35) Murano: Light Masters by Carlo Camarotto and Francesco Testini, published by Matagot Darwinauts by designer Chris Bryan and Green Couch Games Dr. Who: Don't Blink by Dylan Birtolo, Josh Derksen, and Thomas M. Gofton, published by Gale Force 9 Familiar Tales by Jerry Hawthorne and Plaid Hat Games Zapotec by designer Fabio Lopiano, published by Board and Dice Golem by designers Flaminia Brasini, Virginio Gigli, and Simone Luciani, published by Cranio Creations Azul: Queen's Garden by designer Michael Kiesling and publisher Next Move Games Katarenga by designer David Parlett and Rio Grande Games Long Shot: The Dice Game by Chris Handy and Perplext     CONNECT: Follow our Twitter newsfeed: twitter.com/dicetowernow Dig in with Corey at DiceTowerDish.com. Have a look-see at Barry's wares at BrightBearLaser.com.

We share a little time while at the DUX Expo in Texas with Retay CEO, Chris Handy and RUSA Outdoors CEO Kason Coder. We talk new products, company start ups and even have a special co-host! Its always great to catch up with friends and this episode is some time well spent.

This is Dice Tower Now for the week of March 14, 2022. This week, Wild Leviathan moon crabs channel spirits of Pandemics past, Ravensburger turns to the dark side, sinister streets and villagers head to the moon, and AEG Smashes it with Disney.   TOP STORIES (2:00) Moon Crab Games forms from ex- ZMan and FFG designers, announces Leviathan Wilds Star Wars Villainous: Power of the Dark Side announced from Ravensburger Renegade publishing Crusaders: Thy Will Be Done by Seth Jaffee Sinister Games announces Moon BoardGameTables.com is publishing Habitats from Cwali Funko announces Rear Window game 3 upcoming Expansions to Terraforming Mars: Ares Expedition detailed Sheddin/Climbing card game 535 being brought to US by Portland Game Collective Disney Smash Up announced by AEG Village Rails coming from designers Brett J. Gilbert and Matthew Dunstan Designer Chip Cole, 25th Century Games, and Squatchy Games bringing Cryptid Cafe to retail   CROWDFUNDING (11:45) Tang Garden: Seasons by designers Francesco Testini and Pierluca Zizzi Behext from Smirk and Dagger Ahau Rulers of Yucatan from Oláh Tamás Pilgrim from designer Nick Case and A-Muse-Ment Games Twin Palms from designer Kristi B and publisher Bink Ink The Lost Code by designer Leo Colovini Way Too Many Cats by Carla Kopp and Weird Giraffe Games   SPONSOR UPDATE (22:10) Dark Quarter Kickstarter coming April 14   THE HOTNESS (23:40) Hamlet by designer David Chircop and Mighty Boards Ark Nova by Mathias Wigge and Feuerland Spiele Borderlands from designers Bill Eberle, Jack Kittredge, and Peter Olotka Long Shot: The Dice Game from Chris Handy and Perplext Games Arrakis: Dawn of the Fremen from Gale Force 9 Star Wars Villainous: Power of the Dark Side from Ravensburger Batman: Everybody Lies from Portal Games Dune: Imperium from Dire Wolf and designer Paul Dennen Terraforming Mars: Ares Expedition by Stronghold Games Cascadia from designer Randy Flynn     CONNECT: Follow our Twitter newsfeed: twitter.com/dicetowernow Dig in with Corey at DiceTowerDish.com. Have a look-see at Barry's wares at BrightBearLaser.com.

Chris Handy of Drift explains how companies can use chatbots to enhance the customer experience and accelerate their sales process.

Chris Handy from Demand Outlaws joins us to talk about content planning for 2021. You've likely put yourself and your team through the gambit of Black Friday/Cyber Monday content but there is still a lot of money to be made and it all starts with a good content plan. Chris shares some excellent ideas on how to begin content planning, from choosing the topics to creating the headlines to converting the reader. It all starts with his 52 card deck strategy, which hits the nail on the head. "What's missing from a lot of content strategies is building towards something." What can your team come up with to create some additional pieces of content?Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo Successor reach out to us at growthsocial@klaviyo.com

In this episode of Soar, Taylor sat down with conversion coach and entrepreneur, Chris Handy.Chris is the co-founder and principal at ClosedWon, an agency that helps high-growth B2B SAAS companies maximize their conversion points. Having sprung out on his own in 2012 when he founded ClosedWon, Chris has learned some lessons in entrepreneurship.In this episode, Chris and Taylor talk about:Being curiousHow to work more efficiently as an entrepreneur. (You can't do it all by yourself.)NetworkingLearn more about Chris on the ClosedWon website, LinkedIn and get in touch with him at handy@hey.com. Also follow along on his new marketing channel, The Outlaws on Demand.

Chris Handy, customer marketing leader at Drift, shares his knowledge about how to conduct sales chat in the world of bots. He wants others to understand how to properly utilize this technology for greater success while allowing room for error and growth.

The Inbound Success Podcast launched on August 28, 2017 and today marks the 100th episode, and 100 straight weeks of publishing interviews with high performing marketers. On this week's Inbound Success Podcast, I'm taking a break from interviewing guests to share with you 13 trends that I've observed from the 99 interviews I did throughout the last two years. Listen to the podcast to learn more about the 13 things that the world's top-performing inbound marketers are doing, and get links to the specific episodes where you can dive deeper into each topic. Transcript Welcome back to the Inbound Success podcast. My name's Kathleen Booth. I'm your host, and this is the 100th episode of the podcast. I thought this was a great opportunity for me to take a break from the usual routine of interviewing some of the incredible marketers that I get to speak to every week and look back on the last 99 episodes and try and digest some lessons learned. I've had the incredible good fortune of speaking to some really amazing marketers in the last two years as I've done this podcast. It's given me an opportunity to meet people I otherwise never would have met, to learn some things that have really kind of made a difference for me in the way I think about marketing, and have prompted me to take a second look and reevaluate the way I've been doing some things. So, thought it was a great opportunity to share some of those lessons learned with all of you. How The Inbound Success Podcast Got Started But first, I wanted to just take a moment and tell a story about why I started the podcast. It was about two and a half years ago that I had my own marketing agency, Quintain Marketing. I had had the agency for 11 years. I'd gone to a lot of marketing conferences and listened to tons of podcasts, and watched webinars, always looking to make myself a better marketer. I had a lot of clients that I wanted to help. I also wanted to market my own agency and do better every day. I always would listen to these folks talk about the marketing work they were doing and the incredible results they were getting, and so infrequently felt that there was anything really tangible that I could take away from it and immediately use to improve my own marketing. This podcast was really an attempt to solve for that. It was me trying to scratch my own itch, and in doing so hopefully helping some of you. The interesting thing about this has been that it has certainly done that for me, and it has also done so much more. I already mentioned that it's enabled me to meet so many people I otherwise would never have met. There are a lot of people in the marketing world that I really admire and respect. And having the excuse of saying, "Hey, would you like to come on a podcast?" is a great way to meet someone new and to meet and to form that relationship, so that's been great. I've also met some really incredible people that I didn't know about through my guests when I ask them who else is doing a really great job with inbound marketing. And those relationships have been amazing. One of the most amazing and incredible things about this is that it changed the entire course of my career. One of first people I interviewed when I started the podcast was Bob Ruffolo, who is the founder and CEO of IMPACT. Now, I work at IMPACT. The reason is that before we started to hit the record button for the podcast interview, we were just talking about how things were going. I was telling him that I thought I might be ready to make a change, and that led to me selling part of my company to IMPACT and joining the team. That's been a really major shift in my life and a great one. I've learned so much. I get to work with some really smart people every day and do very, very interesting work. All this has come out of this little podcast. And most importantly, I've learned a lot about marketing. As I said, that was my original goal. 13 Lessons From Interviewing 99 High Performing Marketers So without further ado, I looked back through the 99 episodes I've done before today and really saw 13 themes emerge. That's what I'm going to share with you today. 1. There Is No "Secret Sauce" The first one ... And some of these, by the way, are going to seem like no-brainers, but they're important because it's important to remind ourselves of the things that we kind of already know. First one is, in most cases there really is no secret sauce to being an amazing marketer. The folks that I interviewed who were the most successful have a few things in common. Number one, they are voracious learners. They're always trying to improve their knowledge. They're always hungry for more. And they're consistent. That's huge, the consistency. A great example of that is Goldie Chan. I interviewed her. She's often referred to as the green-haired Oprah of LinkedIn. She has the longest running daily channel on LinkedIn. She's posted a new LinkedIn video every day for I think it's about two years. It's incredible. It doesn't matter where she is, what's happening, whether she's feeling well, whether she's traveling, what her access to Wifi is, she finds a way to do it because consistency is so important for her. And it's really paid off. They also do a few things and do them really well. A great example of that is Rev Ciancio who I talked with about Instagram marketing. Rev has an incredible Instagram presence. Which by the way, do not look at it when you're hungry because his pictures are all of mouthwatering hamburgers, french fries, pizzas, chicken wings, nachos, essentially everything that's bad for you, but that tastes so good. But, Rev has a fascinating strategy for how he approaches Instagram and has built an entire business around it. He does one thing, and he does it really well. Alex Nerney talked about Pinterest similarly, just a platform a lot of inbound marketers overlook, but he's really figured out a way to make it sing for him. The hungry learners who are consistent and who pick a few things and do them really well, that's really the secret sauce, which essentially isn't so secret. That's number one. 2. Listen To Your Customers And Prospects And Use What You Learn in Your Marketing Number two is they really listen to customers and prospects and use that in their marketing. Again, sounds like a no-brainer. We always talk about the need to do persona research and to build buyer personas, but I think what happens is we get very often so caught up in building the actual persona that we forget the big picture, that it's not about having this fictional profile of a person. It's really about understanding the way our audience thinks, what their real pain points and needs are, and the language they use to talk about that. A couple of the interviews I did were great examples of this. Barron Caster at rev.com who uses their own transcription product to transcribe all of the conversations they have with customers and then pull actual words that customers have used out and feed that into the copy on their website and landing pages, and that's gotten them amazing results. Val Geisler and Joel Klettke, two of the most accomplished conversion copywriters out there, both also talked about this type of research and understanding deeply, deeply the needs of customers and prospects. Paul Blamire at Atomic Reach, who is head of customer success and makes it a point to speak to new customers shortly after they've onboarded and really understand what brought them to the company and how the product is solving their needs. And he feeds that back in not only to marketing but to product development, to every aspect of the business to deliver a better customer experience from first touch in the marketing process all the way through the experience of using the company's product. 3. You Don't Need Fancy Tools Or A Big Budget Number three, you don't necessarily need fancy tools or a big budget to get incredible results. There are some really great examples of this. Oli Billson who I recently interviewed about the small events he's doing that are delivering tremendous amounts of revenue to his business. Chris Handy who talked about marketing for a Pre-K school, really small campaigns, but they just really ... They understood their audience, and they used the available tools that they had and got terrific results for the school. Adam Sand, who's using direct mail in conjunction with inbound marketing, super old school, but very effective for him. And Harry Campbell, who's The Rideshare Guy, and he's probably the top content creator in the ridesharing space. So think Uber, Lyft, Lime, Bird. He just started blogging and has created some great content and a big following. You really don't need fancy tools or a big budget. You can do it on your own with what you've got, if I go back to the first thing, if you're consistent, if you pick a few things and do them really well, and if you're a hungry learner who is willing to roll your sleeves up and apply what you're learning. 4. Connect With Your Audience On An Emotional Level Number four, the best marketers connect with their audiences on an emotional level, another thing that might seem obvious but that I think a lot of marketers get wrong. We tend to put our marketing hats on and make our marketing all about ourselves or we fall back into that comfortable place of corporate jargon, and kind of robotic speech, and use words like leverage and synergy. Nobody talks like that in real life, or not at least the people that you want to hang out with. The people who talked about this were Kieran Flanigan of HubSpot who shared their hearts and minds strategy for creating content with two types of content, content that solves a person's problems and tells them how to do something, that's really that mind's content, and then the heart's content, which taps into a pain and emotional need that the audience has. Then, Katie Stavely from Mautic. This is ironic that these are the two examples I'm giving for this one because HubSpot and Mautic could be considered two different sides of the same coin, HubSpot being a paid marketing automation, CRM, customer service platform, and Mautic being a completely free open source alternative to it. Katie talked about how important it was to be authentic in your marketing, especially with their audience, which it's all about community. It's opensource software, so your community is helping you develop your product. But regardless, the idea is to really make that emotional connection. 5. Sometimes The Biggest Wins Come From Content That Is Not Related To Your Products Or Services Number five, with content marketing, sometimes the biggest wins happen when you don't create content about your products or services. We as marketers, as inbound marketers, think a lot about top-, middle-, and bottom-of-the funnel strategies. We're always brainstorming what are the questions that our audience is asking as relates to our product or service. That often leads us to create content that is very much about us and not so much about our audience. But, I had two interviews that I thought really highlighted how successful you can be if you flip that script and talk nothing about yourself. What I mean by that is ... I'll start with Stephanie Baiocchi, who was actually Stephanie Casstevens at the time I interviewed her. She hadn't been married yet. And funny enough, she was not working at IMPACT. That's another great outcome of the podcast. Now she is. But, she talked about a campaign that she was running for a client that sold solutions for medical waste from physicians' practices. Originally, they were creating a ton of content around medical waste, and it just wasn't working. The reason is that their audience, which is really the office managers for physicians' practices, already has a medical waste solution. You can't be in business if you don't, so they weren't out there searching for any information about medical waste. They didn't even realize they needed to switch providers or that they had a problem. It was when she kind of took a step back and thought, "What are the biggest problems that office managers have? It doesn't need to have anything to do with medical waste," and she realized it was patient no-shows. They created a patient no-show policy template that office managers could use. That was a total home run. What it did was it opened up the conversation with their audience so that eventually they could begin talking about medical waste. But at that top-of-the-funnel level, they needed first to really open that conversation, and product- and service-related content wasn't going to cut it. Another person who did that really well was Ryan Bonnici, who is now the CMO of G2 Crowd, but at the time was working at HubSpot. HubSpot's a company that has a huge audience. Of course, trying to broaden the top of the funnel at a company like HubSpot is challenging. All the low-hanging fruit is gone, and so you really have to get creative. He was trying to target a small business audience. He really asked himself, "What are the problems that small businesses have?" And, again, doesn't have to have anything to do with HubSpot. He realized when you're starting your business or when you come to work at a small business, one of the first things you have to do is come up with an email signature. You're usually either copying one that somebody else in the company has created or you have to create it from scratch, and it's kind of a pain. He built an email signature generator, an online tool where you could type in some information about yourself and it would spit out a really nice-looking email signature. That tool generated a ton of traffic, leads, and revenues for HubSpot, and it cost them only $6,000 to build it, but the impact was enormous. So, great lesson learned about getting out of the habit of creating only product- and service-related content and thinking bigger. 6. Paid Ads Are An Essential Part Of Any Inbound Marketing Strategy Number six, the old myth that paid ads are not inboundy is dead, or it should be dead. This one was woven throughout almost every interview I did. It's funny because when I first started working with inbound marketing, it was back with my old agency. I had discovered HubSpot. We were following their original methodology of attract, convert, close, delights, for those of you who've been in the HubSpot world for a long time and all. I remember many times going to INBOUND and seeing Brian Halligan stand on stage and talk about how the old way, the old interruptive way of marketing was paid ads, and people didn't like being interrupted. I think we all read that as, well, paid ads are not acceptable if you're an inbound marketer. That myth started dying, I think, several years ago, but it's worth repeating that paid ads are, I would say, not even just inboundy, they're essential to an inbound strategy in this day and age. I'll just list off a bunch of names of my guests who've talked about it. This isn't even a complete list, but Mark Rogers, who at the time was with Carney and grew The Daily Carnage newsletter using Facebook ads; Sterling Snow from Divvy who's used ads to drive leads for their platform; Moby Siddique who has his own inbound agency and does some incredible Facebook ads work with Messenger bots; AJ Wilcox, who is a LinkedIn ads expert; Ali Parmelee, who's one of my coworkers here at IMPACT who does incredible things with Facebook ads; Anthony Sarandrea; Rick Kranz. The list goes on and on. All of them attribute the success that they're getting and the incredible results to some form of paid ads. Let that be the final nail in the coffin of that old myth. Let's really embrace ads, and not just checking the box with ads and promoting our posts, but really taking a full funnel approach to advertising. Because that's the other thing that these folks talked about is it's not about boosting something on Facebook. This is about really digging in and getting good at ads and thinking how ads can be used at every stage of the funnel. 7. Content Distribution Is Critical Number seven, it's not enough to create and publish your content on your website. You've got to promote it and distribute it. This is one that I've heard time and time again. A lot of the best marketers I've spoken to say you should spend twice as much time promoting and distributing your content as you do creating it. I think for a lot of us that equation is backwards. One person who talked about that was Kipp Bodnar who is the CMO of HubSpot, probably one of the companies that is the best at inbound marketing. He talked about what a game changer it was in the last year when HubSpot really threw some muscle behind content distribution and how that impacted their traffic. This is a company that already had amazing traffic, by the way. Then, Phil Singleton. I loved my interview with Phil who is an SEO expert and an author. Phil talked about this great strategy he uses for clients where he's creating e-books, just like lots of inbound marketing agencies do. But then he takes the e-books that he makes for clients, or he takes a collection of blogs, for example, and compiles them into any book, and he publishes them as Kindle e-books on amazon.com, and also in some cases as hard copy books through Amazon direct publishing. It is so simple, and straightforward, and inexpensive. It blows my mind that more marketers are not doing this. It was a cool episode, so definitely check that out. But yeah, the lesson is don't just like write those blogs, create those e-books. Think about what are you going to do with them once they're published. How are you going to get them out in front of the world? 8. Original Research Can Drive Tremendous Results Number eight, original research can have amazing results. I had several interviews where people touched on what has come of original research. One of the people I think that that is most famous in the marketing world for doing this is Andy Crestodina. He has been doing a blogging survey for several years and really credits that with bringing a lot of attention to his agency, Orbit Media, out of Chicago, giving him a ton of backlinks and press. It's a pretty simple survey. He does put quite a bit of effort into promoting the survey itself so he can get a lot of responses, and then once he gets those responses into packaging that content so that he can turn it into things like infographics and articles, et cetera. But, it's not just Andy. Michele Aymold from Parker Dewey uses original research and data to boost her marketing results. Clare Carr from Parse.ly, they actually don't even have to do that much research because simply by the nature of the product that they sell they have access to a lot of proprietary data. She's really productized that and used it to get a tremendous amount of press. In fact, she was able to dramatically cut back the amount of content she was creating while getting better results because the data itself was so attractive to their audience, and it also helped her reduce their PR spend. Then, Rebecca Corliss at Owl Labs. They produced the state of remote work, and that's gotten them quite a bit of traction. 9. Community Is A Powerful Tool To Fuel Growth Number nine, community is such a powerful tool for marketing. This is an interesting one because here at IMPACT we've been working really hard over the course of the last two years to build our own community called IMPACT Elite, which is on Facebook. We've learned a lot about community in the course of doing that. I would say it has been a game changer for our business, certainly. We now have over 5,000 people in that community. It's a delicate balance how you run it. You can't make it all about yourself. It has to truly be about helping the members of the community and getting them to the point where they're almost running it, if you will. I spoke to several other people who have built communities and had similar experiences in terms of the community being a fundamental tool in the growth of their business. One was Bill Faeth who is a marketer who specializes in the limousine and transport business. He has Limo University, and he has a big community around that of limousine companies. Frank Gruber, who started Tech Cocktail in the beginning and turn it into Tech.co, which was then acquired, he now has a company called Established. But, he began this grassroots community all over the country of startups and people interested in the startup ecosystem and wound up building a tremendous media business from that. Nikki Nixon who at the time I interviewed her was running the FlipMyFunnel community for Terminus. Ameer Rosic who has a community focused on blockchain called Blockgeeks. And Mark Graham, who is an old friend of mine doing amazing things, he's up in Canada and has a software platform called Commonsku and has built a great community around that. All of these folks doing incredible things with communities in very different niches, I should say. For Bill, it was limo companies. For Frank, it was startups. For Nikki, it's people who are ABM practitioners. For Ameer, it's folks in the blockchain community. And for Mark Graham, it's people in the promotional products world. All of these different niches need communities and people are hungry to connect with others who have similar interests as they do. 10. The Quality Of Your Content REALLY Matters Content quality. I had a couple of great interviews on this. This is one that I'd love to talk with more people who are focused on this. In this day and age, you can't just be creating content and checking the box. You have to really create great content that is better than anything else out there if you really want to get amazing results. One person who talked a lot about this was Oli Gardner and how he is putting a lot of effort into really making the content that they create be the best that's available on the Internet. Emily Maxie from Very talked about this, too, really digging deep and creating unbelievable resources for your audience. Both of these folks are getting great results in terms of traffic, and that traffic ultimately turning into leads, because they took the time to create in-depth pieces that really added value for their audience. Seems like it should be obvious, it's another one of these, but it's really not too a lot of us. I mean, you might think your content's really good, but is it the best? When you Google that topic that you created content about, is your piece the best thing that you can find in the search results? If not, go back and spend the time and make it better. I think one of the lessons I've learned is it's better to make less content that's better content than it is to create a high volume. 11. Creating A Podcast - Or Being A Guest On One - Is A Good Way To Build Your Brand Another theme that came out was podcasting. It's sort of ironic because we're on a podcast talking about podcasting. But a lot of my interviews, as I went back and reviewed, had to do with podcasting, beginning with George B Thomas, who I've had the privilege to work with over the years here at IMPACT. He's now at Impulse Creative. George is a prolific podcaster, and he's ... It might seem easy when you listen to him. It just seems like, "Oh, there's a guy that just has a great rapport with his audience," but he puts a ton of thought into how he does these podcasts, how he structured them so that they not only deliver value for the audience, but that they have naturally built-in incentives for people to share them and to grow his audience. That's really worth listening to if you're somebody who wants to start a podcast. Andrew Dymski is another person who's been podcasting for a long time and who I've been a guest on his podcast. He's been a guest on mine. He's got some great insights. Ryan Hawke, who has The Learning Leader podcast, Ryan blew my mind just with how prepared he comes to everything. He talked about this, too, how before he does an interview the amount of preparation he does, the amount of preparation he does when he even just invites somebody to come on his podcast. This guy is serious business, and that's why he's so successful. He really has put the thought into it and turned his podcast into a business. Dan Moyle came on the show and talked about podcast guest interviews. So not necessarily starting a podcast, but if you want to get the word out, going on other podcasts as a guest. At the time, he was with a company called Interview Valet. What's been really cool for me is seeing the other side of that. I get pitched a lot by companies like Interview Valet, and there are certainly other ones as well. They'll send me an email and say, "Listened to your show. Thought it was great. Here's a guest that I think would be really good for you." That's how I've gotten a lot of my more interesting guests. There's something to that podcast guesting strategy that really I think can help you get traction and raise your profile if you're trying to build a personal brand or trying to get the word out about a product or a service. There are plenty of companies like Interview Valet that, for a fee, will take care of that for you. It's kind of like having a talent agent. I also talked to Jay Acunzo about podcasting. He is actually a consultant to other companies and helps them create, produce, and get the best results out of their podcasts. One of his clients is Drift, which comes up a lot on my show. People love Drift, always cited as one of the best examples of a company doing inbound marketing really well, and they have a couple of podcasts. Then, Jeff Large of Come Alive Creative. Lots of folks talking about podcasting. It really stuck out to me that it's not just about, hey, everybody should have a podcast, and I don't think everyone should. It's not right for everybody. But, podcasting can play a role in almost everybody's marketing strategy for sure. 12. Video, Video, Video Number 12, video. Can't have a list of trends and things that are important in marketing without talking about video these days. Some of the guests that I've had that have spoken about this are some of the more impressive people that have been on this podcast. In 2019, I opted to kick the year off with an interview with Marcus Sheridan, who is an amazing man that is a big role model for me. I currently get to work with him at IMPACT. But, he's somebody that I followed for years and I have so much respect for because he sees things about marketing and about customer behavior that a lot of other people don't, even though they're staring us in the face. One of the things that he has really seen and committed to is that when it comes to marketing and selling, we can't just tell people something. We have to show it to them, too, and we show it to them using video. He talked about how important video was going to be in 2019. I know that he's out speaking at conferences and talking about video all over the world. Also, Eric Siu. I kicked off 2018 with Eric Siu doing predictions for last year. He talked about video as well and was like, "Video's going to be huge in 2018." So in both of my kind of yearly prediction episodes, the guests that I've had have cited video as one of the biggest things we should be paying attention to. And then, of course, I already mentioned her, but Goldie Chan, who is a LinkedIn influencer and creates a new LinkedIn video every single day, has made a career around those videos. She's amazing. She travels all over the world and is sought after as a speaker because of the LinkedIn video she creates. And Dennis Yu who has turned video into a formula for building people's personal brands. It's really impressive what he does. They're these short little videos that he films. Using that medium has helped countless people create brands for themselves. 13. Lead With Brand Which brings me to my 13th and last lesson learned from 99 interviews with incredible marketers, and that is that all of these strategies, and tactics, and approaches are powerful. But at the end of the day, the most important thing in marketing is brand. Brand is paramount. Without it, you can have some quick wins but you'll never have a true success that will last over the long term. I'm only going to cite one example here because it's the one that comes up the most. And if you listen to this podcast with any degree of regularity, you know that at the end I always, always ask my guests, "Company or individual, who do you think is doing inbound marketing really well right now?" There is one company/individual, the company and the marketer who's spearheading it for them, that by far comes up more than anybody else, and that is Drift and Dave Gerhardt, who I was very fortunate to have as a guest early on. I can't tell you the number of times people have mentioned Drift, and it's not just people from the marketing world. It's folks that have come onto this podcast from all different industries, and they all cite Dave Gerhart and his work building a brand at Drift as the one succeeding the most with inbound marketing. It's not for me to say what that brand is or to really try to encapsulate what Dave has done, but I think it's fair to say that they've built a brand that's incredibly authentic. There's no artifice. There's no fancy tricks about it. They, of everybody, really reflect everything I've said about the past, you know, this list of 12 to 13 trends I just spoke about today. When I look back through this list, they are doing a few things and doing them really well. They really listen to their customers. It's not about fancy tools or a big budget. The things that make them successful don't have anything to do with that. It's about connecting on emotional level. It's about creating content that sometimes doesn't have anything to do with your products or services. They do paid ads. And it's not enough to create and publish your content, you've got to promote it. They are so good at that. They've got a tremendous community, really high-quality content, a bunch of podcasts. They use video better than almost anybody else, especially on LinkedIn. Checkout Dave Gerhart's LinkedIn presence. And they just have a really strong brand. So my hat is off to Dave Gerhart and the team at Drift for ... If I had to give out an award for top inbound marketers, I think it would go to them. Thank YOU For Listening But really, everybody that I've interviewed over the course of the last two years has been so impressive. It is just my absolute privilege to get to do this every single week. I also wanted to say thank you to you for listening. Podcasting is a funny exercise. As I record this, it's Sunday morning, and I'm sitting in my home office, which is a tiny little room that actually had to be permitted as a closet because it's so small. There's chaos happening around me in my house. I'm by myself talking into a microphone. I'll go away, and I'll turn this into an episode. It'll go live tomorrow. You'll be hearing this Monday, if you get the episode right when it comes out or sometime after, and you're out there listening. But when I create these things, it's just me in a room. To know that there are people who choose to listen to this every week is just an unbelievable honor and a privilege to me. So, thank you from the bottom of my heart for listening to this content. I hope so much that you've learned something from it and that, even if it's in a small way, it's helped you get better results from your marketing and feel like a smarter marketer. If that has happened, then I feel like I've succeeded. With that, I will say I would love to hear from you. It's been a hundred episodes. If you are a regular listener, please take a moment and contact me. I always say at the end you can tweet me @workmommywork, which is my Twitter handle, but you can also message me on LinkedIn. You can email me at kbooth@impactbnd.com. You can send a carrier pigeon. However you want to do it, I would love it if you would get in touch and let me know what you like about the podcast and what's something that I can improve because I'd love to make the next hundred episodes even better. With that, I won't belabor it. Thank you again for listening, and I'll see you next week. Or not see you, I'll be talking to you next week for episode 101.  

Prospects asking you complicated questions over chat? It happens. Customers ask about complicated technical details, intricate business requirements, more and more information than any one person can know off the top of their head… it can actually be exhausting if you let it.  But our host Chris Handy has a foolproof chat response to any complex question. And he gave it all away on this episode of Dialog. Discuss the episode here: https://join.dialog.fm/t/dialog-004-foolproof-chat-response-to-any-complex-question/45

“You should be craving to chat with people who haven't revealed their identity. Because they're the most honest people you'll ever meet. Here's why...” [Discuss the episode here: http://join.dialog.fm/t/dialog-003/40] While we’re busy chasing & begging people to talk to us, there are people on our websites right now, who actually want to talk to us. While we are at a trade show, or cold-calling people, we’re often ignoring the very people who actually want to talk to us, right now. (Spoiler: They’re surfing our website.) It’s worth spending a little more time with them, instead of chasing down the people who never wanted to talk to us in the first place. On this episode of Dialog, our host Chris Handy dives into how we’re missing the easiest way to capitalize on buyer intent, and buyer intelligence. “While we’re too busy chasing people who never want to talk, there are people on our websites right now, who actually want to talk with us.” Chris Handy is the executive chairman of ClosedWon, a consultancy that partners with Drift to help enterprise B2B clients close more deals.

Customers never want to talk with sales, but they want every question answered at any given moment. Seem impossible? Not quite. Technology has made it easier, not harder, to simultaneously meet these demands. Chatbots powered by conversational marketing allow people to have access to the information they want, without having to talk with someone they don’t. On this episode of Dialog, our host Chris Handy shows you how. Discuss the episode here: https://join.dialog.fm/t/dialog-003/36 Join the Dialog.fm community at https://join.dialog.fm/ Chris Handy is the executive chairman of ClosedWon, a consultancy that partners with Drift to help enterprise B2B clients close more deals.

What is conversational marketing? Is it just slapping a chatbot on your website? We’re so glad you asked. On the debut episode of our new podcast Dialog, we start at the beginning. Host Chris Handy discusses the reality of business communication, and how some businesses have always been better at ongoing conversations with their customers — even before there were chatbots. Discuss this episode here. Chris Handy is the executive chairman of ClosedWon, a consultancy that helps enterprise B2B clients to close more deals with conversational marketing.

Have you heard about the new, must-listen marketing and sales podcast?  This show will teach you how to use the latest trends AND how to adopt forgotten sales skills that your competition doesn’t have. If you want to stay on the cusp of conversational marketing, the latest wave to re-shape marketing and sales, then join Chris Handy the co-founder and executive chairman of ClosedWon on his new podcast Dialog. If you’re wondering what conversational marketing is, Handy has a primer for you.

Hello and welcome to Deep Thoughts. I am Chris Handy. It’s episode zero and issue zero of this newsletter that is going to be coupled with a personal podcast here called deep thoughts. You can subscribe to the podcast in your favorite player using this feed You are getting an early look at an inside view into my brain and I invite you to enjoy the insanity that lies within. What’s amazing about the Internet these days is it there’s all kinds ways to connect and go out to Facebook and LinkedIn and Twitter and all these places and you can broadcast and it all that’s great. But there’s just nothing like a one-on-one connection and that’s the kind of thing that’s is lacking in what’s going on on Facebook and Instagram especially. I think that there’s a better way to connect with people. I think that that’s here in our one on one email format so I want to send you an update once a week. I’ll be sitting down Sunday afternoons to finish it off and record and write this introduction and share some of the things that have been going on over the last week. There’s a lot of personal and business type things that I’ll be talking about in issue number one, but for the crowd is here for issue zero. I want to just welcome you and say thank you for giving me an early try. I want to invite you to shoot me back a note and to ask me a question and tell me what you been doing. Also let’s just get a little dialogue going because it may have been a while since we’ve talked. I would love to catch back up with you. I know the way that a lot of the folks that I talk to ends up being the iMessage or some other direct one on one medium versus this huge canvas of the social network so let’s get back to basics shall we? …and I’ll share what I’m learning week to week with you and if you have any commentary, corrections or anything you want to share with me please hit me back. I’m excited to begin this journey with do you and I think we can go pretty deep together. Look for an audio update most times. I believe an important part of the process is that you and I get to share a few minutes together. I’ll try and keep it less than 5 or 10 minutes every time and just gonna tell you what’s been going. I’ll give you a personal update next time you know where it where we where is the fam, what’s going on and how’s everything going and what are we got cooking over at all for ClosedWon you know if that’s your thing. I’ll talk with you soon, and don’t forget to shoot me back at reply.

Chris Handy explains how Drift develops products based on customer feedback, and helps businesses enhance their sales process with chatbots.

00:00 Intro01:42 Juegos de la semana:02:00 Dinosaur Island (2017, Jonathan Gilmour, Brian Lewis)14:22 Long Shot (2009, Chris Handy) 20:20 For Sale (1997, Stefan Dorra)27:40 Oaxaca (2018, Will and Sarah Reed)39:22 Rise of Augustus (2013, Paolo Mori)48:38 El tema de la semana: Juegos de Carreras96:16 Mensajes de los oyentes104:50 Despedida Si te interesa comprar alguno de los juegos que hablamos en este podcast puedes checarlos a traves de este link y de pasada nos apoyas:Dinosaur Island (2017, Jonathan Gilmour, Brian Lewis): https://amzn.to/2RhcEe4For Sale (1997, Stefan Dorra): https://amzn.to/2XcXyfgRise of Augustus (2013, Paolo Mori): https://amzn.to/2X9bqHt

Recorded on location at the 2018 #FlipMyFunnel Conference in Boston, in this episode we talk to Chris Handy, Customer Marketing Leader at Drift. Click here to connect with this guest on LinkedIn.

In this episode we talk to Chris Handy, CEO of ClosedWon. Click here to connect with this guest on LinkedIn.

Ryan Decaria regales us with a discussion of his adventures in gaming without the other hosts. He discusses Vanuatu and Tinners Trail. Brent talks the GIPF series of abstract games, which leads to a discussion of the misuse of the word Legacy. We update/correct our discussion of Charterstone, a new Legacy game coming from Stonemaier Games. Brent then talks about Pack O Games 2 from Chris Handy at Perplext.

We sit down with Chris Handy, CEO and Founder of Thinkhandy to discuss sales funnels, inbound marketing, email marketing, and nurturing leads. http://www.thinkhandy.com/ Show Table of Contents 0:00 Intros 0:37 What is inbound marketing? How does inbound marketing relate to the sales cycle? 1:40 Inbound marketing has expanded it's meaning to the point of dilution 2:09 People buy differently than they used to 3:00 Content creation has become more casual 3:31 Answering your customers questions online 4:50 Wanting to get questions answered without talking to a sales person 5:58 50% of sales in  B2B are made before you ever speak to the prospect 7:55 Easing into the sales funnel with email marketing 8:34 Every email marketing campaign is going to look different, depending on the business and audience 9:57 People get stuck on The Law of Demand 11:09 Don't be afraid to share unique content in email newsletters 12:20 Be more of a teacher 14:08 Curating and publishing content on a specific subject in your newsletter 16:28 Building a content machine from customer and client feedback 19:08 HItting customer objections head-on 21:00 Using human language and not jargon 22:45 Why do salespeople rush to close the deal 26:26 Matching customers to what they need 29:40 Your job is to take them to the next step of the funnel 31:30 You have to have quotas in sales teams, but realize they influence behavior 33:48 LeadPages buying Drip, and thoughts on automation 38:40 Tracking source of sales referrals is important 39:39 Comparing some of the email marketing solutions 41:02 How sales teams use a CRM to get a 360 degree view of a customer 42:05 Workflows and automated sequences in email marketing 43:13 Podcast outros You can read more content from this episode on the WP-Tonic website:  https://www.wp-tonic.com/podcast/129-chris-handy-thinkhandy/   ================== Subscribe to WP-Tonic in iTunes and leave us a rating: https://itunes.apple.com/us/podcast/wp-tonic-wordpress-business/id893083124?mt=2   ==================   WP-Tonic is not only a WordPress support and maintenance service, but also publishers of a twice weekly WordPress business podcast where we talk with some of the most successful people in WordPress development and online marketing.  

Paul talks with Chris Handy, from Perplext. They discuss self publishing versus seeking a publisher, making portable games, marketing, design process, and his current Kickstarter project, Pack O Game Set 2. Pack O Game Set 2 is on Kickstarter through April 2, 2016.     Interview Chris Handy Pack O … Read the rest

In Episode 44 , Craig and Will dig deep into Chris Handy's entire first collection of Pack O Games in anticipation of the newest set which is now live on Kickstarter. They go through each game individually, looking at strengths and weaknesses before each of them lists their worst to best lists for the entire set. Also in this episode, Craig is joined by Erin and Tyler were they have a nice discussion about Dingo's Dreams (preventing Erin's alzheimer's disease) and Agricola: ACBAS (and Tyler's infatuation with raising sheep). Lastly, the cast is now a proud member Pathological Nerdcaster's Network, which you can check out at PNCN.rocks. Show Times: HUE: 22:50 TKO: 29:05 GEM: 32:38 FLY: 36.30 TAJ: 43:16 LIE: 49:05 SHH: 52:48 BUS: 56:35

Shelley and I talk up a recent re-issue, as well as an Essen-released card game, and quickly talk up the latest micro games from Chris Handy and Perplext. Circus Flohcati by Reiner Knizia from Grail Games Pi Mal Pflaumen by Matthias Cramer from Pegasus Spiele and  RUM, SOW, ORC, and GYM by Chris Handy and Perplext's PackO Games series that's now on Kickstarter.

John, Jason, Rob and Christina geek out with game designer, Chris Handy. Chris tells us all about his new project that will launch on Kickstarter on March 3rd and gives us a history of his career in game design.

Welcome to episode 19 of HubShots! Recorded: Tuesday 09 February 2016 For show notes please visit: http://hubshots.com/episode-19/ Shot 1: Inbound Thought of the Week Brian Halligan on how he is leading HubSpot now that it has moved from being a start-up to being a scale-up: https://readthink.com/scale-up-leadership-lessons-i-ve-learned-over-9-years-as-hubspot-s-ceo-39521f5b7567 Action: Preventing potholes! HubSpots Culture Code: http://www.slideshare.net/HubSpot/the-hubspot-culture-code-creating-a-company-we-love Slide 17: HubSpot Culture Code Slide 64: HubSpot Culture Code Shot 2: HubSpot feature/tip of the Week Using the Recent Conversion field: http://knowledge.hubspot.com/articles/kcs_article/contacts/list-of-hubspot-s-default-contact-properties Full working example of using it: http://xen.com.au/using-the-hubspot-recent-conversion-contact-field/ Action: Go setup a workflow so you can utilise this feature Shot 3: Challenge of the Week Having conversations with sales/people that followup leads. Keeping a track. Action: Do you on a weekly/fortnightly basis analyse leads with Sales and see if you can extract information that will help to better target campaigns? Shot 4: Opinion of the Week Sales alignment predictions for 2016: http://blog.hubspot.com/sales/sales-experts-predict-improve-sales-productivity “In 2016, sales and marketing managers will map sales and marketing processes to how prospects actually buy — from awareness to close. While CEB states that almost two-thirds of the buying decision is already made before a prospect ever makes contact with a sales team, prospects do not stop their research at that moment. Client acquisition used to be a relay race. Marketing captured the lead and then nurtured the lead part of the way. Then, Sales ran the rest of the race by themselves. The two did not need to communicate to win, they just needed to hand off the baton properly. But today, it’s a three-legged race with Sales and Marketing’s legs tied together. In the three-legged race, the prospect receives stimuli from both Marketing and Sales throughout the buying process. In order to win, a firm must have two partners with clear shared goals, a defined process, and open continuous communication.” – Chris Handy, Founder & CEO, Thinkhandy: http://www.thinkhandy.com/ Action: think about how you can make your process better… Shot 5: General Tip of the Week Instagram tips: http://blog.hubspot.com/marketing/instagram-features-tricks Action: Look and see if you can make changes that help your Instagram Shot 6: State of Inbound Item of the Week New HubSpot Research Hub: http://blog.hubspot.com/marketing/hubspot-research-hub http://research.hubspot.com/ http://research.hubspot.com/reports/native-advertising-rises-as-consumers-opt-out Why people unsubscribe from emails: Why people unsubscribe from emails Action: Review the emails you are sending out. Next episode we’ll be looking at what forms of advertising people like/dislike: What advertising do people hate the most? Notice the bottom 6 – they were the least negative e.g. Sponsored LinkedIn Posts had a very low negative response: big opportunity! Shot 7: Resource of the Week The cost of bad sales data: https://blog.kissmetrics.com/bad-data-killing-sales Action item: clean data saves sales time, reduces database sizes, makes analysis more accurate. Look at cleanup workflows. Shot 8: Community Item of the Week The best time to post on Facebook: How To Improve Facebook Engagement: Insights from 1bn Posts from BuzzSumo The best time to post on Facebook Shot 9: Podcast of the Week Foundr – Learn from Proven Entrepreneurs & Startup Founders: https://foundrmag.com/podcast-with-nathan-chan/

Does your email marketing suck? Yeah, mine isn’t great either. That’s why I’m excited to introduce you to this week’s guest, Chris Handy. Chris is the founder of Fort Worth, TX-based Thinkhandy, an inbound marketing company with a special emphasis on Hubspot (they’re a HubSpot Silver Certified Agency Partner). Whether it’s a free consultation or one of his local Hubspot workshops, Chris is a master of giving away value and serving his potential customers in a way that keeps his sales pipeline full and his business growing. Join us for this episode as we discuss the tips and techniques Chris has used to build and nurture his email list and how you can do the same in your business.

In today s episode of Content To Go, Rush Olson and Chris Handy discuss the changing face of media and the press in the Internet age. Listen here: Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email | Twitter

In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to raise your production value in your video marketing. Listen here: Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email | Twitter

In today s episode of Content To Go, Rush Olson and Chris Handy discuss an how, when and why to use video in your content marketing and sales process. Listen below these scribblin s from our notes: 75% of Executives watch one hour of work related video per week. How does video fit into the sales process? Getting [...]

Designer Chris Handy chats about Pack O Game, 8 small card games each the size of a pack of gum. From tile laying to auctions, bluffing and dexterity there's something for everyone in these tiny packs of cards.

Designer Chris Handy chats about Pack O Game, 8 small card games each the size of a pack of gum. From tile laying to auctions, bluffing and dexterity there's something for everyone in these tiny packs of cards.

Designer Chris Handy chats about Pack O Game, 8 small card games each the size of a pack of gum. From tile laying to auctions, bluffing and dexterity there's something for everyone in these tiny packs of cards.

In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to map your content (blog, email, webinars, videos and more) to the buyer’s journey. Listen below these scribblin s from our notes: Awareness Stage Consideration Stage Decision Stage so much more… Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss the important issue of building up your personal portfolio of content that you have created. Listen below these scribblin s from our notes: We spoke about maximizing your LinkedIn profile and much much more. Follow @handythinks Listen in iTunes or Stitcher. Leave Us A [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss if it ok to publish content on other sites first and when to take your content show on the road. Listen below these scribblin s from our notes: A bit of history on restrictions in corporate content distribution Getting your content out in as many places [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss quality vs. quantity in content marketing. Listen below: Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email | Twitter

In today s episode of Content To Go, Rush Olson and Chris Handy discuss the answer to the ultimate question of life, the universe and content marketing. Listen below these scribblin s from our notes: Why should be be marketing with content at all? 42 Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss the history of content marketing. Listen below these scribblin s from our notes: Witty banter Cave paintings Darwin, meet content. Content, Darwin. What we’ve learned Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss the importance of coordinating your content efforts with your sales department. Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email | Twitter

In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to ensure that your partners and sponsors are maintaining a level of quality and helpfulness when sharing the stage with your content champions. Listen below these scribblin s from our notes: Do you care more about your company than your audience? Listen to [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to win intracompany content battles. Listen below these scribblin s from our notes: The problem of content agreement and the difficulty in getting everybody on the same page. The content champion has to defend the honor of the realm. Follow @handythinks Listen in [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to earn the attention of traditional media for your content. Listen below these scribblin s from our notes: The Curated Newsroom The Influence and Authority of Traditional Media Four Main Types of Media Paid, Owned, Earned, Shared Getting the Attention of Traditional Media What [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss promotion, marketing and distribution of 10x content. Listen below these scribblin s from our notes: Promotion, Marketing and Distribution of 10x Content More notes coming Soon… Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to make your content readable and ultimately digestible. You work really hard to drive traffic to your content. Now let’s keep them reading! Listen below these scribblin s from our notes: What is digestible content? Using sub-heads and the right heading tags Lists [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss How YouTube and Multimedia Affect SEO for Your Content. Here are some scribblin s from our notes: The video we are discussing Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email | Twitter

In today s episode of Content To Go, Rush Olson and Chris Handy discuss an issue raised by Rand Fishkin over at Moz. Here are some scribblin s from our notes: The video we are discussing The History of SEO An example of 2007 thinking from Moz Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss an issue raised by Rand Fishkin over at Moz. Here are some scribblin s from our notes: The video we are discussing more coming… Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email [...]

True heroes aren’t born, they are created. In today s episode of Content To Go, Rush Olson and Chris Handy discuss how Rush Olson of Rush Olson Creative & Sports came to exist. Here are some scribblin s from our notes: Origins & Family Passion for Sports The importance of knowing your industry’s language His approach, “What all do we need?, [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss self-deprecating humor in marketing communications. Here are some scribblin s from our notes: How making fun of yourself can endear you to your audience. Know-it-alls Brain color Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss more about Sad Songs and Waltzes and how to be a rock star at your company without waiting to be discovered. Here are some scribblin s from our notes: Sad Songs and Waltzes Choose Yourself Nick Sal Avoiding Yokos Follow @handythinks Listen in iTunes or [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss Sad Songs and Waltzes and their market viability for the the next four quarters.. Here are some scribblin s from our notes: Sad Songs and Waltzes Choose Yourself Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join [...]

In today s episode of Content To Go, Rush Olson and Chris Handy have a follow-up discussion on turning your live event into a content marketing factory. Here are some scribblin s from our notes: Texas Rangers Weather Day Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss turning your live event into a content marketing factory. Here are some scribblin s from our notes: Big presentation of your brand – make the most of it Who are your celebrities? establish rights to use material get them to promote the band outside [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss your content champion. Every organization must have a content champion. In VSBs, it’s you. In larger organizations, it’s still you! The champion has to own it and have a stake in its success.. Here are some scribblin s from our notes: He or she needs [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss planning the right length of your content. Here are some scribblin s from our notes: We discuss how long any one piece of content should be including: blog posts videos tweets (yep, there’s an ideal length that’s not 140) videos and a whole lot [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss planning your content production for getting the most out of your time. Here are some scribblin s from our notes: We discuss: Capital Expenditure Sunk Cost Vs. Production Cost – Sometimes Its Smarter To Get Our Own Equipment Making the most of each production session. [...]

Above just marketing your agency, you should be thinking of fun and creative ways to make it happen. That is just what Chris Handy from Thinkhandy is going and he shares some of his strategy this week on Inbound Agency Journey.

In today s episode of Content To Go, Rush Olson and Chris Handy discuss planning your content production for getting the most out of your time. Here are some scribblin s from our notes: Know what you want to accomplish – your goal Budget – do a cost-benefit analysis. This might be a good stage to figure out everything [...]

In today’s episode of Content To Go, Rush Olson and Chris Handy discuss building a content strategy and beginning with the end in mind. Here are some scribblin’s from our notes: Pick a business problem to solve – SMART GOALS Specific – Your goal should be unambiguous and communicate what is expected, why it is [...]

This week it’s a regular-sized show about micro-sized games when designer Chris Handy comes on to talk about his foray into the micro games market.--------------------------------------------------------------------------------- Contact Information Dirk Knemeyer - @DKnemeyer, www.artana.com, Dirk@Knemeyer.com David Heron - @DavidVHeron Chris Handy - @ChrisHandy, packogame.com---------------------------------------Episode Outline 0:01:05 - Micro games 0:07:54 - 20 Themes 0:14:10 - Traditional and Euro games 0:16:00 - Mobile and social games 0:30:00 - Trends in micro games 0:35:47 - Business aspects

Our interview with Chris Handy talking about his new series of micro games, Pack O Game. You can listen to Bags and Boards live every Wednesday at 6:00 PM Central Time on www.kxtr.net by clicking the "Listen Live!" link or by searching for "The Planet 100.7" on TuneIn Radio. You can also get updates and board game news at our Facebook page at www.facebook.com/bagsandboards.

Microgames are hot right now. It all "started" with Love Letter, when it burst onto the scene at Essen two years ago. Here was an game that was so inexpensive as to be an impulse-buy, so small it could fit in your pocket, so simple it was easy to teach anyone, and so quick it invited games whenever you had some spare time & friends onhand, like at a restaurant. Suddenly the game was everywhere, re-themes were ubiquitous, and other small games inevitably followed.The problem with that explanation, of course, is that Love Letter wasn't the first incarnation of a microgame. Far from it. In the days before euros (almost before RPGs), the term "microgame" appeared to describe small format wargames. In fact, I have an early BGTG episode all about those! For some diehards, that term still starts in the late 1970s with pocket-sized hex & counter wargames. Even if that was way before your time, you probably know one example from that era, because Steve Jackson recently republished his landmark title, Ogre. Besides the Kickstarter behemoth, he proudly re-issued the original microgame version of the game, and at the same price! $2.95!But putting aside the history lesson (and soapbox), it's still true that Love Letter got a lot of attention, and has sparked interest in gamers, designers, and publishers, for new boardgames in a small format. Jeff Myers, of the excellent GameGuyThinks blog, joins me to discuss this topic. This time, I try my best to avoid the trap I usually make for myself: definitions. Though we try to define what microgame means in 2014 a little bit, we don't get bogged down or philosophical on that point. It's more fun to talk about some examples we've played, as well as reconsider some earlier games that might now appear to be microgames. Or are they? To be honest, I don't see a big difference between what we've long called Filler Games and this new crop of Microgames. Not unless there's something magical about having only sixteen cards. Also, the ever-increasing field of Print-n-Play games crosses over to this topic, too. (If you really want to discuss/argue about the definition of microgames, go see manchuwok's geeklist.)We talk about the new line of modern micros from Chris Handy (his Pack O Game series) and Rob Bartel (his Famous/World's Smallest Sports Games series). There are some good ones in there (I particularly recommend Famous 500, the car-racing game).

Interview with Chris Handy - Designer of Pack O Game

In our eighth episode, we talk about the Watch It Played Indiegogo campaign and completionist anger. We also talk about the games we have been playing lately, including Chris Handy's PackOGame. We review the swashbuckling, high seas navigating pirate game, Merchants & Marauders and, in our board game discussion, we talk about Gaming on the Go.

Card games the size of a pack of chewing gum. I've played them and they're great. A thousand Kickstarter backers seem to agree. Chris and I discuss game design and building a Kickstarter campaign

    Chris Handy joins Jeff for a conversation about designing with limitations, other creative outlets, winning gamers over, getting the word out, and his Pack O Game project that is on Kickstarter through August 30, 2014!   Interview Chris Handy Pack O Game Kickstarter: https://www.kickstarter.com/projects/713947418/pack-o-gametm-tiny-card-games-that-are-fun-to-play?ref=allusgeeks Pack O Game website: … Read the rest

Shelley returns to Agricola for a compare/contrast after her playing and discussion of Caverna from Episode 421, then we try out a city-building game from Mercury Games - The Capitals by Thiago Boaventura - and finally try out TAJ, the last of Chris Handy's forthcoming tiny-box games that is currently on Kickstarter. Agricola by Uwe Rosenberg from Z-Man The Capitals by Thiago Boaventura from Mercury Games TAJ by Chris Handy from Perplext Remember, if you can, pledge to the podcast on PayPal at garrettsgames@mac.com

Shelley and I finally get the BIG box game Nations to the table, building our civilizations as best we could, then try to throw punches to knock each other out in TKO Nations by Rustan and Nina Hakansson, and Einar and Robert Rosen from Lautapelit.fl and TKO by Chris Handy from Perplext Remember to keep spreading the word about our site change, and consider donating to the podcast by going to PayPal and donating to garrettsgames@mac.com. Enjoy!

Shelley and I began tackling the dregs of Essen 2013 with Pelican Bay and Packet Row, then enjoyed a quick forthcoming dexterity game called FLY. Pelican Bay by Jacques Zeimet from Drei Hasen in der Abendsonne Packet Row by Henrik and Ase Berg from White Goblin and FLY by Chris Handy from Perplext Enjoy! And if you're here at the site and can help defray the cost of the podcast, please donate on PayPal at garrettsgames@mac.com Thanks!

Shelley and I finally do some heavy lifting this week, getting Uwe Rosenberg's monster Agricola sequel CAVERNA The Cave Farmers to the table for a couple of plays in a row.  Then we talk about another of these wonderful forthcoming 'gum packet-sized' games from Chris Handy.  This week GEM is on the docket. Caverna The Cave Farmers by Use Rosenberg and published by Lookout Games. and GEM by Chris Handy and published by Perplext (soon to be on Kickstarter) Enjoy!

This week Shelley and I look at another Essen 2013 (yep they're still out there!) that we borrowed from Ted & Toni, then discuss the first in a great batch of forthcoming games. Citrus by Jeffrey Allers and published by dlp Games and HUE by Chris Handy and soon to be Kickstarted! Enjoy and thanks for listening!  Send your comments to garrettsgamesATmac.com or go onto our guild at BoardGameGeek.com for more information and conversation.

On the show with me today is Chris Handy the Founder & CEO of ThinkHandy, a sales and marketing alignment consultancy in Fort Worth, TX. Apart from starting ThinkHandy, Chris has also done work for eRecyclingCorps, Easysale Inc, and EzBayer. Chris' company is Hubspot Certified and has an extensive inbound marketing background. Chris is a graduate of the Univeristy of Texas at Arlington in Management and Marketing and is a self-proclaimed Saved By The Bell "Trivia Master". Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

My guest On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Chris Handy the Founder & CEO of Thinkhandy, a sales and marketing alignment consultancy in Fort Worth, TX. Clients working with Thinkhandy find a helpful partner dedicated to shortening their sales cycle and generating more qualified leads. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent