Dreamers & Doers

Have you ever wondered how or where people came up with the name for their business? Are you stuck for ideas on what to call your own business? Here we talk to several different business owners and entrepreneurs who explain how they named their business, what their business name means and what they considered when thinking about their brand. Some great business inspiration to help you come up with your own business name for your freelance or self-employed career and business. In this episode you'll hear from: Claire Gamble,  Unhooked Communications and PR Unlocked Ailish Lucas, The Glowgetter Hassan Mushaid, The Creative Composite  Jessica Blackler, Jecca Blac Gareth Mitchell, Tree2mydoor Noha Philobbos, Aten Advisory Richard Tate, Y?Not Gemma Rolstone, Delphinium Business Coaching Sam Owens, Barrels of London Steve Sweeney, SJS Construction Training

In this episode, Unhooked Communications MD and PR Unlocked founder Claire Gamble talks to Nik Speller, head of campaigns at influencer marketing agency Influencer. They talk about: Why effective influencer marketing campaigns are as much about creativity as they are numbers Issues around social media fraud What PRs, marketers and brands can do to practice due diligence Rules and regulations around influencer marketing Measuring the impact and success of digital marketing What the future holds for influencer marketing  Links Find Nik on social media: https://twitter.com/nikspeller https://www.instagram.com/nikspeller/ https://www.linkedin.com/in/nikspeller/   Read Nik's writing: http://digital-influence.tumblr.com/   Check out Nik's work: https://influencer.uk/

In this episode of Dreamers & Doers you’ll hear an interview with Elena Manighetti and Ryan Osborne – a couple who live and work together on a sailing boat. They both freelance, offering content marketing and web development services through their business Sea Wolf Digital, while sailing around Europe.  In this episode, Unhooked Communications MD and PR Unlocked founder Claire Gamble speaks to them about: How they went from full-time employment on dry land to freelancing at sea The practicalities of living and working on a boat Where they've been on their adventure so far and where they're planning to go next The realities of living a digital nomad lifestyle Advice for other self-employed people and business owners who would like to travel and explore the world while working and bringing in an income  Links: Sea Wolf Digital: http://seawolfdigital.co.uk Sailing Kittiwake: http://sailingkittiwake.com Sailing Kittiwake YouTube: https://www.youtube.com/channel/UCT9U1fPkHj0mJjC4LWGH26g

In this episode you’ll hear an interview from Sara Tasker, the photographer, writer and creative coach from Me & Orla and the Hashtag Authentic podcast. The interview by Claire Gamble (MD Unhooked Communications and founder PR Unlocked) was recorded live at the Creatives Unhooked event held in Manchester in April 2018.  They talk about:  Creating content and building audiences on Instagram Social media algorithms versus creativity and authenticity Mindset and motivation around money and success Breaking traditional business rules Influencer marketing Building a successful creative business Links:  Creatives Unhooked event with Sara Tasker, Me & Orla, Manchester: https://weareunhooked.com/me-orla-instagram-content-marketing-careers-event/  Hashtag Authentic Podcast: https://meandorla.co.uk/hashtagauthentic/ Letters from a Hopeful Creative podcast: https://www.lettersfromahopefulcreative.com Me & Orla Instagram: https://www.instagram.com/me_and_orla/

In this episode of Dreamers and Doers, Claire Gamble (MD Unhooked Communications and founder PR Unlocked) speaks to Kate Toon, queen of SEO and all-round wonderful misfit entrepreneur. In this episode they talk about:  Ditching the 9-5 and going self-employed Diversifying when you’re a service-based business to move away from selling ‘time’ The truth about ‘passive’ income and the work that goes into a successful eCourse Saying yes and no to the right sort of business opportunities Following your interests and passions vs planning and profits Building a content marketing machine The importance of taking time out and working in line with your energy levels Dealing with copycats Links  The Recipe for SEO Success Course: https://therecipeforseosuccess.com The Clever Copywriting School: https://www.clevercopywritingschool.com Confessions of a Misfit Entrepreneur: https://www.katetoon.com/writing/books/confessions-of-a-misfit-entrepreneur-2/ Hot Copy Podcast: https://www.hotcopypodcast.com Confessions of a Misfit Entrepreneur Podcast:http://www.misfitentrepreneur.com/podcast.html The Recipe for SEO Success Podcast: https://therecipeforseosuccess.com/blog/