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Sara Tasker is an award wining multi talented creative behind the instagram account Me & Orla. Sara's work evolved from a photography project she started on Maternity leave and has flourished into a successful layered business encompassing writing, online courses and coaching that works around her health and families needs. Sara conveys her day to day, how a diagnosis late in life has shaped her world and how success in can look different to the patriarchal society's version we are surrounded by.
Today I’m in conversation with Sara Tasker, who you will undoubtedly know and love as the business and Instagram brain behind Me & Orla and podcast and book Hashtag Authentic. After the release her book last year, Sara went off the grid for months and re-emerged with a brand new programme different to what she’s done before - and I have been dying to know exactly how that came about behind the scenes. So today, Sara and I talk about how she came up with a brand new idea, her process for putting a new programme together, her mindset and approach to business and how she began marketing something different to what she’s known for. We also, of course, touch on Instagram.Here's what I talk about in this episode:Background into SaraPutting together a new projectMarketing something different than what she is known forThe importance of long-form contentMarket research helps us to zone in and create more valuable content for our audienceFor links and resources discussed in the show, see the full show notes.Kayte on InstagramSara on Instagram
Things we talk about in this episode-----------------------------------------------------------------Gratitude as a supportive practiceThe gifts of lockdownHow addiction masks the crisis of disconnectionThe healing magic of natureThe freedom in embracing our creativity and courage to exploreEmbracing online community as a way of finding connection when our busy modern lives don’t support it in real timeThe danger of polarisation and the importance of stepping outside of our communities of interest to hear different views and perspectivesWays to give and receive difficult feedbackThe hope that lockdown will help us value and create a more connected, slower paced and present state of being in the worldLinks mentioned in this episodeSara shares her adventures on her blog and Instagram under Me & Orla, and through her podcast Hashtag Authentic.Sara's website is - www.meandorla.co.ukSara and Jen Carrington's podcast - https://www.lettersfromahopefulcreative.com/You can find her on instagram here - Instagram.com/me_and_orlaAnd the podcast is here -https://meandorla.co.uk/category/podcast/Sara and Jen Carrington's podcast - https://www.lettersfromahopefulcreative.com/Our website is www.livewild.org.uk/connectionmatterspodcastConnect with us on instagram https://www.instagram.com/livewilduk/My personal instagram is https://www.instagram.com/leona.connection.matters/ The music for this podcast is -Hermosa Dia by Ray Johnson https://soundcloud.com/visionray Support us at Patreon - https://www.patreon.com/connectionmatterspodcastSara’s BiographySara Tasker is a writer, photographer and coach living in the Yorkshire hills.A lifelong lover of photography, she switched to using her iPhone & Instagram to document her daily life whilst pregnant with her first child and stuck at home with a chronic health condition. Within six months, she’d attracted over 40k followers, and now runs a multi-six-figure business helping other creatives and small business owners use social media to build connection, confidence and community online.She shares her adventures on her blog and Instagram under Me & Orla, and through her podcast Hashtag Authentic.meandorla.co.ukInstagram.com/me_and_orlahttps://meandorla.co.uk/category/podcast/ Attachments
About Sara Tasker Sara Tasker is a photographer, writer and creative coach - she is the creator of Me & Orla and an author to the recently released book, Hashtag Authentic. Sara left her NHS day job to turn her internet passion into a business. She travels the world for speaking work, runs a multiple six-figure business and helps other creatives. She was awarded runner up for Natwest’s Creative Entrepreneur of the Year Award, and won Content of the Year in the Cosmopolitan Influencer Awards in April 2018. Sara’s work has been featured in The Guardian, The Independent, Buzzfeed, Stylist Magazine, Mother & Baby and on BBC Radio 4. (You can see more of her writing and press features here.) Her new podcast with @jencarrington went straight to number one in the iTunes business chart and she has just started writing a column for @inthemomentmagazine. Sara lives in rural Yorkshire, England with her husband and daughter, Orla. Episode highlights Sara used to work in pediatric speech therapy for children with Autism and also for a school for children with learning disabilities - nothing to do with current job but at its heart she says it is all about communication. While her former work helped kids have a voice, Instagram helps all of us all have a voice. Sara’s new book is reaching out to a brand new audience - Sara talks about how this is terrifying but she is pushing through to the other side, where the good stuff is waiting for her. #feelthefearanddoitanyway Sara talks about her growth on Instagram. Sara talks about the connection you feel when you meet people from the IG community in real life. No one could easily find Sara on IG, as she wasn’t using her real name so it meant she could be herself more and not worry about being judged. Instagram has given women the opportunity to have a voice. Sara’s theory is that the mainstream press is so negative about social media because they are threatened by all the free content that is put out there. Not a place from concern for the reader but from a jealous boyfriend perspective. Sara discusses how to navigate social media in a conscious way - comes down to boundaries. Knowing how to hit block, unfollow (bringing negative energy), avoiding trolls. Sara advises not to outsource our happiness. Consider what elements of the online community is taking your power away. Power to see what we want to see - see graphic births online now - the power of the consumer. If we were still in the village community you would see women give birth - we want to see it, same applies to breastfeeding. Sara almost missed out on breastfeeding as don't have that village support where someone would just grab you and show you how to latch - the internet is providing this now with You Tube videos. Sara’s favourite IG post - ones that really sparked conversations; one of how was much she earned in the previous year. Money is such a vulnerable topic. The most liked post was Sara’s Christmas tree on her car with beautiful fairy lights. Sara’s tips for finding your passion - what are the things you are super passionate about and what do people need in the world. We still have a Victorian work ethic where work is seen as hard work and painful. There is joy in following your passion. Book Launch: Signing - Manchester, London, Edinburgh, Bristol. Sarah has Podcast guests on the stage with her, which will be recorded. Book deal - publisher approached Sara as they wanted an IG book,. Sara said she did experience self doubt - but she knew that if she didn’t do it, someone else would. It took 18 months to write it. It has now been released. She has started to put her whole self out there. Sara noted that it’s not so bad and the posts that feel the scariest to share often have some magic in there and resonates the most with people. Sara noted that it is a fine line between not wanting to share something because it is private and don't want to share it because I am scared. They feel the same but are very different. Sara said it comes down to how many people are needed to make your business viable. Is 1,000 followers enough so you can engage with all those followers. Then you can answer all the DMs. Just trust the process. Your worth is not linked to the number of followers. People can clean out their followers, if no one has liked your post. Its enough although to have people who want to engage in a different way. Favourite food = Christmas dinner Relevant links Sara’s website is here Sara’s Instagram is here Sara’s twitter is here Sara’s new book Hashtag Authentic is available to buy here. If you liked this episode of the Mothering the Mother Podcast, tell your friends! And go to iTunes and SoundCloud to rate/review/subscribe to the show. Follow us on Instagram, join my Facebook group the Mothering the Mother and email me at alison@alisonbarker.com with your questions, suggestions and feedback. You can contact Alison at https://www.alisonbarker.com/connect/ or follow her on Instagram www.instagram.com/alison_barker_ and find details of her nutrition packages at www.alisonbarker.com/work-with-me-3 Please also join the Facebook group Mothering the Mother where we continue the conversation: https://www.facebook.com/groups/1885649551488600/
In this episode you’ll hear an interview from Sara Tasker, the photographer, writer and creative coach from Me & Orla and the Hashtag Authentic podcast. The interview by Claire Gamble (MD Unhooked Communications and founder PR Unlocked) was recorded live at the Creatives Unhooked event held in Manchester in April 2018. They talk about: Creating content and building audiences on Instagram Social media algorithms versus creativity and authenticity Mindset and motivation around money and success Breaking traditional business rules Influencer marketing Building a successful creative business Links: Creatives Unhooked event with Sara Tasker, Me & Orla, Manchester: https://weareunhooked.com/me-orla-instagram-content-marketing-careers-event/ Hashtag Authentic Podcast: https://meandorla.co.uk/hashtagauthentic/ Letters from a Hopeful Creative podcast: https://www.lettersfromahopefulcreative.com Me & Orla Instagram: https://www.instagram.com/me_and_orla/
Welcome to EPISODE 21 aka the SEASON FINALE! That's very American indeed. Sorry. This week I chat to the amazing Sara Tasker, aka Me & Orla all about Instagram, Wordpress hacks and building a loyal tribe online. SUBSCRIBE TO THE PODCAST If you follow me anywhere at all you'll know I adore Sara Tasker. She is an incredible writer, brilliant Instagrammer and a hugely generous human being to boot. Her beautiful lifestyle blog is just that, bloody beautiful, and what she doesn't know about Instagram isn't worth knowing. I did her Instaretreat course earlier this year and totally credit her with transforming my views on how Instagram can interact seamlessly with your business. Far from making me a slave to it, I've found a happy medium where I post for the joy of it while understanding how it can drive sales/traffic too....because it really can. More than anything, Sara helped me find my tribe which is something I want for everyone! We chatted about Wordpress hacks, blogging and, of course, about Instagram. References Sara's courses > http://meandorla.co.uk/courses/ Sara's podcast > http://meandorla.co.uk/category/podcast/ Where you can find Sara >> Her Blog: http://meandorla.co.uk/blog/ Twitter: @meandorla Instagram: @me_and_orla L x Sign up to my newsletter
Sara Tasker otherwise known as Me & Orla is a Photographer, Instagram Pro, Coach and Freelance Writer. What started as a way to escape the isolation of pregnancy and early motherhood has turned into an unexpected career. In our interview we discuss Instagram, the algorithm, stories and what it's like when the agency who owe you money goes bust. Full show notes: http://blogtacular.com/podcast
In this episode of Make It Happen I’m joined by Sara Tasker of Me & Orla, a writer, photographer, blogger, and Instagram coach. We talk about her story and journey so far, her best advice for utilising Instagram as a platform, her approach to putting herself out there, and what she’s learning about balancing motherhood alongside her creative career.