Podcast appearances and mentions of kate toon

Kate Toon is an award-winning business mentor and digital marketing coach. Her Stay Tooned group of companies include the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success. In this podcast, she shares insights from her latest book: Six Figure$ While You Sleep: how to turn your services and skills into high-profit, low-effort digital products.

Send us a textShow Notes"I think one of the main skills that an intrapreneur needs is diplomacy. You need to be able to manage upwards, downwards, sideways. You need to get people's buy-in, engage them in your ideas rather than ramming them down their throats." - Kate ToonKate Toon, an award-winning entrepreneur, author, and digital marketing expert, joins us for an insightful discussion. From her humble backyard shed, Kate has built a thriving business universe, empowering thousands through her educational platforms and marketing expertise.In this episode, Kate shares the valuable lessons learned during her transition from intrapreneur to entrepreneur. She discusses the importance of adaptability, creativity, and the relentless pursuit of a vision.In this episode, you'll hear about:The key differences between entrepreneurs and intrapreneurs.How adaptability and creativity drive success in both roles.The importance of persistence over passion in achieving goals.Why diplomacy and confidence are essential in corporate environments.Lessons from Kate's journey balancing business and parenting.Strategies for managing multiple roles and staying focused.Creating environments that foster creativity and autonomy.Recognising and harnessing the skills of intrapreneurs.Key linksKate Toon's WebsiteKate Toon's LinkedInBooks by Kate Toon: Six Figures in School Hours, Six Figures While You Sleep, The Confessions of a Misfit EntrepreneurThe Clever Copywriting School's WebsiteThe Digital Marketing Collective's WebsiteAbout our guest From her humble backyard shed, Kate Toon has masterminded an ambitious business universe, empowering thousands through her digital marketing and business expertise.She's the author of "Six Figures in School Hours," a testament to balancing a thriving business while being a dedicated parent. And she has recently released her latest book “Six Figures While you Sleep” - which I can highly recommend to anyone that has their own business and is looking to grow it.Her accolades include being voted Australia's Most Influential Small Businesswoman 2022 and winning Businesswoman of the Year 2020.About our hostOur host, Chris Hudson, is a Teacher, Experience Designer and Founder of business transformation coaching and consultancy Company Road.Company Road was founded by Chris Hudson, who saw over-niching and specialisation within corporates as a significant barrier to change.Chris considers himself incredibly fortunate to have worked with some of the world's most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with University of Melbourne in Innovation, and Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders inFor weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

Hello and welcome to the Daily Toon, and today I'm going to be telling you the story of why I bought a bookshop. Kate Toon explains why, at 50, she bought a bookshop after achieving financial security through digital products. Despite caution from advisors, she proceeded for personal joy and community engagement. Kate faced challenges but found fulfillment in running the shop, cherishing the sense of community and creativity it brings. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook  

Today we're answering a much-asked question from Serina Bird: how do you overcome procrastination? Kate Toon discussed strategies to overcome procrastination, emphasizing the importance of setting clear goals, breaking tasks into manageable steps, and creating a realistic schedule. She also highlighted the need to eliminate distractions, work at optimal times, and practice self-compassion. Kate concluded by encouraging listeners to focus on experiences rather than relentless productivity, suggesting that procrastination can serve as a teacher. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Today I'm answering a question from Emma Thomas, 'When you feel like you're doing all the things and trying to tick all the boxes but feel like you are getting nowhere - what was the pivotal moment for you when things started falling into place and you felt like you'd turned the corner?' In this episode Kate Toon talks about recognizing success in one's entrepreneurial journey. Kate explains that the feeling of 'making it' is elusive and often fleeting, as new goals continually replace achieved ones. She reflects on her own experiences, highlighting key moments such as the financial success of her SEO course and a pivotal event at CopyCon. Kate emphasizes the importance of acknowledging small victories and warns against the constant pressure to push for more. She advises embracing the ongoing struggle and balancing drive with moments of contentment. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

 'Writing isn't just about creating content; it's about creating ourselves.' It's another Best Bits episode, and the theme that really stood out to me as I looked back over the last few episodes was one that you'll have met here before if you're a regular listener: it's the power of writing not just as a means of communication, but as a tool for self-discovery, clarity, and growth. Writing, it turns out, isn't just about creating content; it's about creating ourselves. It helps us process our thoughts, discover and sift ideas, and make sense of the world. One the things I love most about this podcast is that I don't just get to talk to authors about their books or even their ideas; I get to ask them how the act of writing has shaped them and changed them, personally and professionally. So that's what this episode is all about: uncover how writing transforms not just the reader, but the writer, and hopefully it'll fire you up and give you some practical ideas on how to go about getting more of this in your own life. Because as these powerful writers will tell you, it's powerful stuff. Hear from:  Jenny Proctor on sifting through what's already in place;  Kate Toon on pushing through to the new stuff;  Todd Rogers on the joy of rabbit holes;  David Falzani on the satisfaction of writing that makes a difference;  Per Wimmer on self-reflection and future direction;  Laura Hamill on letting go of performing and embracing authenticity;  Amy Walters Cohen on trusting the process;  Lucy Ryan on flow and joy. 

Hello, hello. It's Kate Toon here with my Daily Toon podcast and today I'm going to be answering an interesting question from Leonie Byron. How do you build a business without showcasing your actual face? Is it possible? Let's find out.  In this episode of the Daily Toon podcast, Kate Toon answers the question of how to build a successful business without showcasing your face. She discusses the reasons someone might not want to show their face and shares her own experience of not using her face for the first five to six years of her business. Kate offers actionable tips on developing a strong brand identity, leveraging your voice and written content, using avatars, and focusing on features and testimonials. She also emphasizes the importance of building confidence gradually and eventually becoming comfortable with showing your face.  Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Here we are on Daily Toon Episode 8. Today we're going to be answering a question from Simone Bridie: how do we uncover our North Star?  Kate Toon discusses the concept of a 'North Star' as a guiding purpose in life, sharing her personal journey and evolving core values. She emphasizes the importance of self-reflection, identifying passions, and seeking feedback to discover one's strengths and potential. Kate concludes by suggesting that having a clear life purpose isn't necessary for leading a fulfilling life, encouraging flexibility and openness to new experiences. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Welcome to the Daily Toon episode two. Today's question is from Nikki Filia of Be Bangles fame and she asks, what makes a successful podcast? How long should it be and how do you market it to get an audience? Kate Toon discusses the essential elements of a successful podcast, including a strong brand name, consistent release schedule, and high-quality audio. She advises against cross-purposing content and emphasizes the importance of making the podcast host the hero. Lastly, she encourages podcast hosts to market their podcast enthusiastically and consistently and to seek support from their audience.

"I used to say, wouldn't it be great if I could work like a normal person and do 40 hours a week? And the realization comes that you do have 40 hours, it's just not in the same week." Passive income—it's the dream, right? Earning money while you sleep, basking in the golden glow of financial freedom. Sadly, it's not quite that simple.  Award-winning author and digital marketing expert Kate Toon, author of  'Six Figures in School Hours' and 'Six Figures While You Sleep', has achieved that dream and now shows others how to do it for themselves, but she doesn't sugarcoat it: there's no such thing as truly passive income. Every income stream, no matter how automated it appears, demands upfront effort and ongoing maintenance. And just as with business books, marketing is just as vital as creating the product itself - maybe even more so.  In this energising and practical conversation we discuss the taxonomy of automated income, the way we value time over money, the need to play the long game, the centrality of community and the importance of rationing dopamine.

Hey, we're back. It's 2025 and the Recipe for SEO Success podcast is back on the airwaves (or the earwaves or whatever podcasts are). For those of you who have been following my story online, you'll know that 2024 wasn't my best year. Very sadly, my dad passed away, and that caused obviously a lot of upset and changes. But never fear, we are back and I will be launching a series of episodes over the coming weeks and for the first part of this year, I really want to focus on Australian SEO talent. There are now dozens of SEO podcasts. When I started, there were very few. Now there are hundreds. Every software seems to have an SEO podcast, every publication. But we seem to see the same guests appearing again and again, and they're often the celebrity guests who are also on the speaker circuit.  And since my audience is primarily real people, small business owners, ecommerce store owners, marketing managers, often who are trying to do SEO themselves with a very tight budget, I feel often these tips from the glamorous superstar SEOs aren't quite as relevant. We'll also continue our reality SEO episodes where we talk to people who are doing the do who aren't necessarily getting paid as SEO experts. And also I will continue to do my tips,I really want to go back to the basics, what is happening in 2025? How is SEO going to change? And of course it's always changing as it always has, we can't ignore the rise of ChatGTP and AI. So of course we'll be covering those in the episodes, but still core principles stay the same.  So that's going to be the focus. Aussie Experts for now, more tips and advice, more reality, and a real focus on getting back to basics. So if that sounds good to you, put this in your favourite, listen in and welcome back. I'm so glad to be back in my little seat in my little hut in my back garden talking SEO again.  Listen to all the tip episodes   Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Ever felt a little... Different?  Sounds a bit interesting to say, but you aren't alone with this.  If you love listening to inspiring stories of entrepreneurship, get your headphones out because  REWIND episode 164 of The Essential Shift Podcast is the one.  You will hear from Kate Toon, her insights into digital marketing and how she navigates being a mum, a business owner and all the things that make her unique.  This conversation will leave you feeling ready to leave your impact on the world.  If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift and @katetoon   ✨ Want to connect and build your business with a support network? JOIN THE CIRCLE✨ KEY EPISODE TAKEAWAYS  How to embrace change and authenticity  Different phases of life  What to do when your priorities and values shift  Challenging societal norms  The importance of legacy and impact  SHOW RESOURCES  FOLLOW KATE on INSTAGRAM - HERE  CHECK out Kate's BOOK - HERE Want to connect and build your business with a support network? - HERE FOLLOW me on INSTAGRAM - HERE Find out more about how to WORK WITH ME - HERE If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.   ABOUT THE GUEST Kate Toon is an award-winning entrepreneur and parent to one human and one fur baby. From her humble backyard shed on the Central Coast of NSW she masterminds an ambitious business universe, helping thousands of other humans to build their own version of success through digital marketing and business know-how. Kate is a renowned speaker, mentor, educator and podcaster. She's been named Australia's Most Influential Small Business Woman (2022), one of Australia's Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020). She's also the founder of CopyCon and The Digital Marketing Collective Conference, and a resident expert on Kochie's Business Builders. In her spare time, Kate is often found taking Gym selfies and rollerskating, much to the embarrassment of her teenage son.  Bless it be.  With love, Laetitia! 

Kate, author of "Six Figures While You Sleep," breaks down the myths of passive income and shares what nobody else is talking about: the messy middle, the real work behind the scenes, and why community might be your secret weapon for business growth. From her journey of creating a successful SEO course to opening a bookshop, Kate's story proves that success doesn't always follow the traditional playbook.Whether you're a seasoned entrepreneur questioning your growth strategy or just starting your business journey, this episode offers a refreshing perspective on what it truly means to build a business that aligns with your values – and yes, potentially even makes money while you sleep (but not in the way you might think).Ready to hear the unvarnished truth about six-figure success? Let's dive in. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners, starting at the end of November 2024. You can join anytime at www.mydailybusiness.com/AIchat Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

If you have a new business or business extension idea that you're spinning your wheels on for fear of it not being right or perfect - this is the time to get out of your own way.  In this episode your host, Kim Kerton, shares her shitty first business and the versions of this very show that she'd rather you not hear to remind us how we get in our own way, and how to get out of it.  It really will inspire you to get moving on your ideas.  This podcast is here for you, showing up every week to help you build your own business by bringing you the stories, insights and learnings of those of us in the thick of it and highlighting that crazy old intersection of entrepreneurship and personal growth - what we do is hard and we're better and stronger together.  Listen to the episode with Kate Toon on Spotify, Apple or YouTube.  Connect with Kim on LinkedIn  Follow Unemployed & Afraid on IG , LinkedIn and TikTok Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au  Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

From doing your marketing while learning how to market, selling while learning how to sell and leading while learning to lead, developing a business is a weird experience, and so finding authentic and valuable voices is paramount – which is exactly what you'll find in this episode. Kate Toon is absolutely an authentic voice. And don't let the name of her book, 6-figures While You Sleep, fool you – she's a realist that's all about getting us out of our own way. You will love every minute of this chat and be left feeling confident to push forward in your business no matter the stage you're at. You'll hear about: ·        Prioritising your financial security ·        Reframing how we view our early work ·        The state of the online product and courses nation ·        An argument for ignoring your engagement data ·        The best approach to getting content out of your brain and into the world ·        The financial return of publishing a book ·        And how to do business your way Check out all Kate's work at Katetoon.com You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don't forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Passive income, either you've been living under a rock or you've heard the hype about Passive income - hell maybe you've been trying to chase this elusive dream.Today I have a real-life master of "passive income" on the show to talk about the realities of it, and is it Reeeaaalllllyyyy passive? Does it live up to the I am laying on a beach and doing no work and earning seven figures hype?Kate shares her experiences and insights on creating successful passive income streams, emphasising the importance of persistence, audience building, and practical steps before launching whatever your passive dream might look like - we chat about that too, detailing various models like courses, memberships, and masterminds.Our conversation balances practical tips with personal anecdotes, offering a realistic view on creating sustainable business success.I love my chats with Kate, she is a straight-talking, no bullshit, what you see is what you get human... & this episode doesn't disappoint on honesty, vulnerability, and the reality of what it takes to build the incredible business that Kate has built.Kate Toon is a real-life human, doing her best to help other humans on their merry way to business success. She is all about substance over style. And keeping it real and relatable.She's a misfit. A motivator. An entrepreneur. An educator.Kate Toon is an award-winning business mentor and digital marketing coach. She's a down to earth human on a mission to demystify the realities of running a successful online business. Her Stay Tooned group of companies includes the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success. Kate's helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success. Kate is a renowned speaker, podcaster and author, and was named Australia's Most Influential Small Business Woman (2022), one of Australia's Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020).She's the author of Six Figures in School Hours: How to run a successful business and still be a good parent (2023), and a resident expert on Kochie's Business Builders. She's also the founder of The Digital Marketing Collective Conference, The Digital Marketing Collective Retreat and The Digital Marketing Collective Mastermind. On top of this Kate hosts three podcasts, speaks at events around the world and is learning to rollerskate. All this from the Toon Cave in her backyard, accompanied by her very own CFO (Chief Furry OfficeDog) Pomplemousse and assisted remotely by a small team of talented humans.https://www.katetoon.com/DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

I am thrilled to welcome back Kate Toon to The Debra Shepherd Podcast. Kate Toon is an award-winning entrepreneur and the bestselling author of Six Figures in School Hours. From her humble backyard shed on the Central Coast of NSW she masterminds an ambitious business universe, helping thousands of other humans to build their own version of success through digital marketing and business know-how. Kate is a renowned speaker, mentor, educator and podcaster. She's been named Australia's Most Influential Small Business Woman, one of Australia's Top 50 Small Business Leaders and Businesswoman of the Year, and was a finalist in the Australian Business Book Awards. In her spare time Kate can be found taking gym selfies, trying to master rollerskating, or curled up with a good book in her very own bookshop - the Umina Beach Book Nook.  In this episode, Kate discusses the truth about making money while you sleep. HIGHLIGHTS Using the skills you already have to create passive income in a meaningful way. Kate discusses why she wrote Six Figures While You Sleep. Kate explains what passive income actually is and why ADPIPs are the way forward. How to decide if ADPIPs are for you. Why the gem of the idea often lies in what you are already doing in your business. Coming up with your big little idea. The benefits of creating ADPIPs for your business and four examples of ADPIPs to consider creating for your business. Getting to the heart and soul of your ideal audience for deeper connection. Common problems business owners experience when creating an ADPIP. Plus, more! LEAVE A REVIEW ON APPLE PODCASTS If you enjoy the podcast, leave a 5 star review. Let me know your favourite episode, interview, biggest takeaway or most inspiring moment. Follow or subscribe to the show to be notified when new episodes are released.    SHOW NOTES   Get all episode show notes here:   www.debrashepherd.com.au/debra-shepherd-podcast   CONNECT WITH KATE www.katetoon.com www.uminabeachbooknook.com.au Connect with Kate on Instagram @KateToon or @uminabeachbooknook CONNECT WITH DEBRA  www.debrashepherd.com.au Instagram @_DebraShepherd  

Are you working for your business, or is your business working for you? Our podcast guest this week has figured out the system to make her business support her ideal lifestyle. Kate Toon, business owner and award winning online marketer, has helped tens of thousands of business owners grow their businesses in unique ways. Kate, the author of Six Figures in School Hours, and Six Figures While You Sleep shares her insights on how to build a successful, fulfilling business while maintaining a balanced life. In This Episode: -> How to shape your ideal work week while remaining realistic with your expectations (a.k.a. Why the 4-hour work week is impractical for most people.) -> Dive into the online digital marketing techniques that have propelled Kate's success, including email marketing techniques, her SEO secrets, and all things messaging. -> Learn Kate's strategies for managing your time effectively – and get the scoop on how she manages to fit in time for family, work, her successful memberships, fitness goals, and more without burnout. -> Discover Kate's secrets to living a highly productive life that doesn't burn her out. -> Understand the importance of defining your own path to success and embracing your individuality – and how to leverage your uniqueness as a ‘misfit entrepreneur'. -> Kate shares strategies on how to stand out in a crowded market, find your ideal audience, and go against the grain to create a unique and successful business. For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Mentioned in This Episode: -> HerBusiness Network -> Frances Pratt, Metisan

So you want to make money while you sleep, but what does that look like in reality? How can an everyday human go from servicing customers one-to-one to creating one-to-many automated digital passive income products?  Today we're talking to a real life ADPIPer, financial coach, Fiona Johnston, about how she created her ADPIP empire, the challenges, the wins, and the lessons she has for you. Tune in to learn:  Why Fi made her move from chartered accountant to financial literacy coaching How Fi built her first online program Which ADPIPs work for Fi's business Why Fi's ideal customers are women in business who want to make more money How Fi builds brand awareness through campaigns How Fi uses three day challenges to give new people the opportunity to join What percentage Fi's ADPIPs make up in her overall business Fi's top tip for anyone starting their ADPIP journey   Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to episode notes    Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook    

Stepping outside of school hours Hello, lovely listeners. I want to let you know about a bit of a change. This podcast is now the Kate Toon Show.  Yes, I've finally embraced having my own name in the title of my podcast. Why? Because I'm a huge, egotistical beast. No, the reality is with so many different brands and books and stories to tell, I needed an overarching name for the show that allowed me to talk about all the various bits and bobs. So what is the Kate Toon Show? Well, I'm here to help you build a successful, profitable, and enjoyable business using smart, creative, simple digital marketing and business tactics. Now, whether that's creating passive income streams, juggling your real life with your business life, being a misfit or passing on smart marketing tips, I'm here to help. In this next series, we'll be talking more about Six Figures While You Sleep, how to create automated digital passive income products, such as courses, memberships, masterminds, and digital downloads. But I also want to be able to talk about all the other things I love.  We can talk about whatever we want, but the whole goal of it is to show you different and interesting ways to build a brand that you love, that you're proud of, and that serves the life that you want to live. It may be slightly unconventional compared to other businessey typey, coachy, mentory people, but it's going to be my way and hopefully we'll have a giggle along the way. There'll still be guests, there'll still be tips. The Kate Toon Show is coming. Get your ear holes ready.  Head to episode notes Freebies: Join my Facebook group Get your Personal Branding Workbook Join the Click Click Boom Challenge waitlist Useful links:  Buy my new book: Six Figures While You Sleep Join the Digital Marketing Collective Check out my other books

In today's episode, I had the pleasure of diving deep into the world of SEO with the incredibly knowledgeable Kate Toon. We delved into strategies for effectively promoting online courses through content marketing and search engine optimization. Kate emphasized the importance of grasping search intents, conducting meticulous keyword research, and crafting top-notch, captivating content tailored to the informational and investigational needs of potential buyers.Our conversation spanned the current and future landscape of SEO, touching on the implications of AI-generated content and offering practical advice on content creation frequency. Kate walked me through the step-by-step process of keyword research, illuminating how to write content that secures a place on Google's rankings, and shed light on the significance of domain authority and backlinks.Furthermore, Kate shared valuable insights into the ongoing evolution of SEO, highlighting the pivotal role of brand and personal connection in content marketing. She also provided invaluable tips for amplifying and maintaining website content to ensure consistent SEO success.Listen to the full episode to hear:Insight into effective strategies for promoting online courses through SEO and content marketing.Understanding the importance of search intents, keyword research, and high-quality content creation.Practical advice on optimizing website content to rank higher on Google and improve SEO performance.Valuable insights into the evolving landscape of SEO, including the impact of AI-generated content and the role of brand and personal connection in content marketing.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Ellen was honored to be joined by actress, writer, and astrologer Caitlin Muelder on today's podcast. Caitlin is one of the many talented astrologers on Heidi's team.  They took a question from Cecelia. Cecelia's current job is set to end at the end of August. She has been applying for other positions, while also preparing start her own coaching and consulting practice. She keeps coming very close to being hired, only to be told they are going with the other candidate. She relishes the idea of being her own boss, but is worried about not having the security of a paycheck. She asks whether this is a good time for her to be starting her own endeavor.   Movies and T.V. shows mentioned: Dark; Frontera Verde; RuPaul's Drag Race All Stars; The Bear; Air Force One; and Miss Americana  Books mentioned: The Heaven and Earth Grocery Store by James McBride; Company of One by Paul Jarvis; Playing Big by Tara Mohr; Confessions of a Misfit Entrepreneur by Kate Toon; and You Are A Bad Ass by Jen Sincero. Do you have a question you'd like featured on the podcast? Send a 1-minute audio and your birth information (date of birth, time, and place) to assistant@heidirose.com. Chart Your Career Instagram: @chartyourcareerpodcast To connect with the hosts, visit: Ellen Fondiler, Career & Business Strategist: ellenfondiler.com, IG: @elfondiler Caitlin Muelder, Astrologer: caitlinmuelderastrology.com, IG: @cmuelder

Like most parents who run a business, I often feel utterly overwhelmed. I struggle with competing priorities, and in the past, I've pushed myself way too hard. I shared my story of near burnout in the book, and I've talked about it on the podcast before. I didn't fully reach burnout but I definitely saw rock bottom.  Sometimes you have to amp up the self-care, adjust your working habits, or change tracks altogether.  Today's guest not only came back from burnout, but now coaches other small business owners on how to recognise the signs and avoid it. Tune in to learn: How Laetitia dealt with her burnout, and the life changes she made as a result Why she moved away from her managerial position to start building her own business. How to prevent yourself from burning out with micro-moments How Laetitia uses public accountability and the Pomodoro technique to be more productive Why Laetitia is driven by three key values: empowering women, sustainability and giving back to community.   Buy your copy of Six Figures in School Hours   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook Join the Click Click Boom Challenge   Join the Digital Marketing Collective membership

I chat with Kate Toon, business mentor, digital marketing coach, author, and mother, and dive into the world of raising a child whilst running a six-figure business within school hours (tip - it's not as easy as it looks). Kate shares her journey of business ownership over the past 15 years, from deciding to become a freelancer when she was 5 months pregnant, and a bumpy first few years trying to run a business whilst caring for a small child. She shares practical tips and inspiring insights for all the mums out there looking to start their own business, or navigate the challenges of entrepreneurship. We chat about: - Kat'e advice if she had to start her business today  - How Kate has balanced motherhood and her business - The challenges and advantages of running your business business  - Tips for anyone looking to start their own business  - Importance of self-care and having fun  Enjoy Kate's honest insights into having your own business that provides valuable guidance for anyone seeking to balance the demands of motherhood with pursuing their entrepreneurial dreams.   SHOW LINKS: - Connect with Kate Toon on Instagram @katetoon, her website or purchase her book Six Figures in School Hours - Join the Working Mumma Village: workingmumma.com.au/working-mumma-village.  - Let's connect on LinkedIn  - Let's connect on Instagram @workingmummacommunity

How to make your ecommerce store stand out with SEO   Do you struggle to get your products to rank high on the search engine results pages?    Last year we went through how you can improve user experience on site with Louis Smith.   And today we'll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometimes not at all.    Tune in to learn:  How ecommerce SEO differs from service-based business SEO What features ecommerce owners can access in the SERPS Why you should get set up on Google Merchant Center. The biggest mistakes ecommerce sites are making What the best structure for product pages is Patrick's top tips on how to make more engaging product descriptions How to use internal linking to cross-sell your products Why having a personalised brand can help you stand out What role schema plays in ecommerce sites   Useful resources:  Google Merchant Center Google Keyword Planner SEMrush Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE)   Head to episode notes   Freebies: Free webinar: Increase your website traffic (and sales) Free challenge: SEO SOS The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Ever felt a little... Different?  Sounds a bit interesting to say, but you aren't alone with this.  If you love listening to inspiring stories of entrepreneurship, get your headphones out because  episode 125 of The Essential Shift Podcast is the one.  You will hear from Kate Toon, her insights into digital marketing and how she navigates being a mum, a business owner and all the things that make her unique.  This conversation will leave you feeling ready to leave your impact on the world.  If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift and @katetoon   ✨ Want to connect and build your business with a support network? JOIN THE CIRCLE✨ KEY EPISODE TAKEAWAYS  How to embrace change and authenticity  Different phases of life  What to do when your priorities and values shift  Challenging societal norms  The importance of legacy and impact  SHOW RESOURCES  FOLLOW KATE on INSTAGRAM - HERE  CHECK out Kate's BOOK - HERE Want to connect and build your business with a support network? - HERE FOLLOW me on INSTAGRAM - HERE Find out more about how to WORK WITH ME - HERE If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.   ABOUT THE GUEST Kate Toon is an award-winning entrepreneur and parent to one human and one fur baby. From her humble backyard shed on the Central Coast of NSW she masterminds an ambitious business universe, helping thousands of other humans to build their own version of success through digital marketing and business know-how. Kate is a renowned speaker, mentor, educator and podcaster. She's been named Australia's Most Influential Small Business Woman (2022), one of Australia's Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020). She's also the founder of CopyCon and The Digital Marketing Collective Conference, and a resident expert on Kochie's Business Builders. In her spare time, Kate is often found taking Gym selfies and rollerskating, much to the embarrassment of her teenage son.  Bless it be.  With love, Laetitia! 

Today's guest, Kate Toon, shares her journey of balancing business success with personal life, focusing on the delicate dance between entrepreneurship and parenting. Offering valuable insights, Kate discusses strategies and mindset tips for managing family responsibilities while thriving in entrepreneurship. The episode also delves into essential digital marketing strategies for Virtual Assistants aiming to attract clients and maintain work-life balance, providing wisdom and advice for steady business growth amidst family commitments. Apply for 'Scaling VA Collective' here In this episode you'll also hear about: - why as busy Mum's in business we need to mitigate guilt - how you can stand out in the virtual assistant marketplace - what is more important than simply focusing on your technical skills - why being a "weirdo" online is your biggest flex - the number one trait for running a successful online business (it's NOT what you think)... and so much more! Connect with Kate Toon here: IG - @katetoon www.katetoon.com Six Figure$ In School Hours book Connect with Sasha here: IG - @sashaeburne__ Sasha Eburne Coaching and Mentoring The Virtual Assistant Network Australia

Join us for a fun chat with award-winning coach Kate Toon. We (two Brits Down Under!) discuss SEO, websites, writing, self-care & staying true to yourself. Plus, Kate shares actionable tips to help you crush your business goals! Don't miss this episode!   Kate Toon's Links    Socials:  www.facebook.com/kateToon au.linkedin.com/in/katetoon www.instagram.com/kateToon/ www.youtube.com/user/katetoon   Webites:  www.katetoon.com www.therecipeforseosuccess.com www.clevercopywritingschool.com   Book link:  https://www.katetoon.com/writing/books/six-figures-in-school-hours/   Links to Dr Hayley D Quinn Resources Website https://drhayleydquinn.com   Link to podcast mailing list: https://bit.ly/WelcomeToSelfPodcast   Group Coaching Waitlist: https://drhayleydquinn.myflodesk.com/timetothrivewaitlist   Instagram: https://www.instagram.com/drhayleydquinn   Facebook: https://www.facebook.com/drhayleydquinn   Freebies: https://drhayleydquinn.com/resources   Meditations: https://drhayleydquinn.com/shop/

As a fellow human trying to balance parenting and running a business, I know how hard it can be, and I wanted to share some tips I've picked up along the way. These are shorter, snappier episodes to give you quick wins in your day. Today's episode is all about how to make more money in your business.   Listen to all tip episodes here   Find out more about my new book: Six Figures While You Sleep   Buy your copy of Six Figures in School Hours   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook Join the Click Click Boom Challenge   Join the Digital Marketing Collective membership

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today I'm answering a question that was posted in the I LOVE SEO group about whether someone can optimise one web page of their website, and if that will be enough.   Listen to all the tip episodes   Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Today's episode takes us on a bit of a detour from our usual guests who are within the  marketing and business world.We're thrilled to welcome Chace Barber from Edison Motors to the show. If you've been following the Mad Marketing Mums or Clem, this name might ring a bell. Clem has mentioned how Chace and Edison Motors are prime examples of what to do on social media a few times on the podcast and on TikTok.Chace is at the helm of Edison Motors, an innovative company that's not only pioneering in the electric haulage vehicle sector but also mastering the art of social media in an industry often overlooked for its excitement factor. But, Edison Motors is making waves online, showing us all that no industry is too "boring" for social media stardom.In today's chat, we'll explore how a simple TikTok video can ignite a business idea, the impact of social media on business decisions, and the strategic balance between online engagement and real-life demands. Chace will share insights on the importance of authenticity, educational content, and the power of transparency in crafting a social media presence that resonates.So, whether you're a parent balancing the demands of family and entrepreneurship, or simply curious about the intersection of innovation and social media, this conversation is for you. Join us as we step into a different sphere of the business world, learning from a guest who's breaking the mould and electrifying their industry, one post at a time.Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.

Do you like creating fabulous new ideas, bringing them to life, and showing your new creations to the world?    Today's guest has built her business on creativity.    But how do you keep those creative juices flowing, run the businessy side of things, and keep up with your family?   Let's find out.    Tune in to learn:  Why Keneena moved away from corporate management to start her own business How Keneena's parenting style shifted and changed over time What her work-from-home setup looks like What challenges she faced as a mum with young children trying to get work done The importance of talking about your work with your partner and kids, and not reducing it to “I just did this” How Keneena deals with parent guilt around missing school events Keneena's top productivity tip   Head to episode notes    Buy your copy of Six Figures in School Hours   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook   Join the Digital Marketing Collective membership

There is a mountain of SEO advice out there, but how much of it is actually doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I'll be talking to a former student of the Recipe For SEO Success Course, Jane Fonti. We'll chat about how Jane got her start in SEO, the digital marketing highs and lows, and the challenges she's faced along the way. Head to the episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO SOS Challenge Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course  

In this episode, I'm speaking with Kate Toon: an award-winning business mentor and digital marketing coach. She's a down to earth human on a mission to demystify the realities of running a successful online business.Kate's helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success. Kate is a renowned speaker, podcaster and the author of the newly released book: Six Figures in School Hours: How to run a successful business and still be a good parent (2023). In this episode, we discuss:Kate's ‘why' for being in business - and losing it and finding it againHer transparency around not always knowing what's next and how sometimes it's about letting things play out versus needing a big goal to work towardsHow creative genius is overestimated and why so much of the time, it's really about just doing your work and persisting long enough for happy accidents to happenWhy Kate recently combined two of her online memberships into oneWhat you really want versus what your ego tells you that you wantPricing and delivery models - and Kate's moral standing on it currentlyThe team and inputs required to run a million dollar revenue businessKate breaks down her marketing outputs and launchesKate has a teenage son and she breaks down what her business looked like at her son's different ages, from newborn to toddler, primary school and now teenage years.You can order Kate's book, Six Figures in School Hours, on Amazon or Booktopia or through Kate's website - katetoon.comCONNECT WITH EMILYWebsite  |  Instagram  |  Facebook  | LinkedInFree marketing training, templates and resources at emilyosmond.com/freeJoin The Modern Marketing Collective at emilyosmond.com/collectiveCONNECT WITH KATE TOON Website | Instagram | Facebook

Today is a tip episode, we're going to be talking about easy ecommerce SEO, five things for store-owners to focus on in 2024.  I'm gonna be honest, I think that most ecommerce stores need to focus on some foundational elements. So let's jump in.  Listen to all the tip episodes here. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Knowing your audience and cutting through the noise In 2024 with the rise of AI, it can feel like we're moving further and further away from our humanity. If we can chatbot our customer service, analyse spreadsheets to decide our next move, and Chatgpt our content do we really need to build relationships with our customers any more? Well obviously, yes, yes we do! But where do we start?  How do we really know who our audience is, what they're talking about and how to reach them? Can we use data and insights to find out what podcasts they're listening to, which social accounts they follow and the websites they love most? And when we know all that information, what the hell do we do with it? Today's guest is an all-time favourite of the show and is going to help us understand what the eff is going on in the world of digital marketing and social media this year - and how we can be better marketers. Tune in to Learn: How much influence AI has actually had in digital marketing  The biggest challenges marketers are facing n 2024 What ‘dark social' means What the future of paid ads looks like What is working in social media How SparkToro works How to use the data you find using SparkToro Why email marketing is the way forward What you should be investing your time in marketing right now Useful resources: Geraldine DeRuiter's new book: If You Can't Take the Heat   Head to the episode notes.    Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

If you're familiar with Kate Toon you'll be very familiar that last year she launched her best-selling book 'Six Figures in School Hours'& I feel incredibly lucky because she is joining me on the poddy today to take us behind the scenes into what it actually takes to write a book, energy and $$$ wise, but also whether it's all worth it at the end of the day.I love my chats with Kate, she is a straight-talking, no bullshit, what you see is what you get human... & this episode doesn't disappoint on honesty, vulnerability, and the reality of what it takes to build the incredible business that Kate has built.Kate Toon is a real-life human, doing her best to help other humans on their merry way to business success. She is all about substance over style. And keeping it real and relatable.She's a misfit. A motivator. An entrepreneur. An educator. Kate Toon is an award-winning business mentor and digital marketing coach. She's a down to earth human on a mission to demystify the realities of running a successful online business. Her Stay Tooned group of companies includes the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success. Kate's helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success. Kate is a renowned speaker, podcaster and author, and was named Australia's Most Influential Small Business Woman (2022), one of Australia's Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020).She's the author of Six Figures in School Hours: How to run a successful business and still be a good parent (2023), and a resident expert on Kochie's Business Builders. She's also the founder of The Digital Marketing Collective Conference, The Digital Marketing Collective Retreat and The Digital Marketing Collective Mastermind. On top of this Kate hosts three podcasts, speaks at events around the world and is learning to rollerskate. All this from the Toon Cave in her backyard, accompanied by her very own CFO (Chief Furry OfficeDog) Pomplemousse and assisted remotely by a small team of talented humans.https://www.katetoon.com/DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

  In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business.    Today I want to talk to you about honing in on your homepage. We spend a lot of time looking at other people's sites, but when was the last time you took a long hard Paddington bear stare at your home page?   Well, perhaps today is the day. Listen to all tip episodes here   Freebies Free rates guide Join the Misfit Entrepreneurs Facebook Group Useful links:  Sales Page course Join the Digital Marketing Collective

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today we're going to be talking about what the first steps are for a new website when it comes to SEO. Check out all the Toon tips here. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

So here we are, a fresh new year to grapple the Google beast and get our site found online. But what should be our SEO priorities in 2024? What's coming down the pipe? And what is old hat? Today I'm joined by one of our favourite guests on the Recipe for SEO Success podcast, Cyrus Shepard. We're going to be rubbing our crystal balls together and chatting through what we think are the big things to focus on in 2024. Will AI ruin SEO once and for all? What algorithm updates do we see coming? Can we finally forget schema? We'll answer all this and more in today's episode.   Tune in to learn:  What impact Generative AI will have on the Search results The importance of User signals in ranking What Cyrus learned as a Google quality rater Whether backlinks still matter If you still need to keep using schema The three-second rule and why it matters more in 2024 What Cyrus learned from the recent Google privacy trial And so much more. Head to episode notes  Useful resources:  Cloudflare Pingdom GTmetrix Google Search Quality Rater Guidelines Freebies: SEO SOS Challenge Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

This is the first episode of the summer replay series!I loved this conversation with Kate Toon and I think you will too.Enjoy ☀️

Taking testing one step at a time Do you ever wonder how effective your site's SEO is?  You've put all this time and effort into finding effective keywords, your images are slim, your page loading time is faster than a fast thing.    But is it bringing in the clicks and sales? Because at the end of the day, ranking is nice, but you know what's nicer? Making money! Today we're going to look at some tests you can run on your SEO to make sure it's all ticking along, and what needs some work. Tune in to learn:  What SEO testing is Where to start - simple tests for small business owners How to measure how successful your title tag is  How long you should run a test before looking at the results How you can test the effectiveness of a featured snippet How to look at your highest conversion pages and see where the clicks are really going What tools Logan recommends for SEO testing Logan's top tip to get started with testing   Useful resources:  Google Search Console SEOtesting SEO pilot   Head to episode notes    Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today we're going to be talking about the 4 most common website issues I see every day. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Embracing techy SEO to get found online Getting SEO advice is one thing, but how much of it is really doable for the average business human?  In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I'll be talking to a former student of the Recipe For SEO Success Course, Elisha de Jonge. We'll chat about how Elisha got her start in SEO, the digital marketing highs and lows, and the challenges she's faced along the way. Useful resources: SEO META in 1 CLICK Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today we're going to be talking about how much should SEO cost?   Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Now here's me thinking that being online means I'm pretty green. My entire business is up in the cloud, with very few physical products, not much post, and a little shed in the back garden that uses minimal electricity.   And I never use my printer, not because I'm green but because I can't hook it up to my computer properly.   But today's guest is going to explain how even hosting your website has environmental consequences and some simple steps to minimising your environmental footprint. Tune in to learn:  What it means to be green online How your digital footprint is connected to your carbon footprint How climate change is being affected by websites, apps and email Common practices online that are more harmful than helpful to the environment What steps you can take to reduce your carbon footprint Why hosting is a big issue when it comes to being green How True Green® can help reduce energy output What to focus on when choosing a hosting platform   Useful resources:  True Green® TinyPNG SmallPDF   Head to episode notes    Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

When Kate Toon, as a single parent, wondered how she was going to juggle parenthood with work, she backed herself and started her business. Now, 15 years later, Kate has built a successful business and is on a mission to help others. Kate is an award-winning business mentor and digital marketing coach. She's a down to earth human on a mission to demystify the realities of running a successful online business. Her Stay Tooned group of companies include the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success. Kate's helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success.Kate is a renowned speaker, podcaster and author, and was named Australia's Most Influential Small Business Woman (2022), one of Australia's Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020).She's the author of Six Figures in School Hours: How to run a successful business and still be a good parent (2023), and a resident expert on Kochie's Business Builders. She's also the founder of The Digital Marketing Collective Conference, The Digital Marketing Collective Retreat and The Digital Marketing Collective Mastermind. On top of this Kate hosts three podcasts, speaks at events around the world and is learning to rollerskate. All this from the Toon Cave in her backyard, accompanied by her very own CFO (Chief Furry OfficeDog) Pomplemousse and assisted remotely by a small team of talented humans.Most parents don't want to build a global empire or make a gazillion dollars a year. They just want to earn a decent income and have time to read their kids a bedtime story without having a meltdown in the process.Yes, we know running a business can be rewarding. However, it can also seep into every life crack, eat up your energy and leave you exhausted, stressed and snapping at your small humans.In Six Figures in School Hours, award-winning digital marketing coach and business mentor Kate Toon shares practical and doable tips for parents to run a successful business, make serious money and not burn themselves to a frazzle in the process.You can follow Kate here:https://www.katetoon.com/https://www.instagram.com/katetoon

So today is a tip episode, no guest to interview, just little old me.  My tips, my advice. These shorter more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free.  Today I'm answering questions about ecommerce SEO. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Setting up a website is not a one-off process.  In many ways, it's like having a plant.  Building your website and optimising it to be found is like setting up the nutrient-rich soil.  Hitting publish for the first time is like planting a seed.  Now you just sit back and see what happens right? No, much like that little seed, if you ignore it, it will wither away, much like your website traffic.  You have to monitor it, remove any bugs, and give it plenty of water and sunshine. I'll leave the plant metaphor there. So how do we keep it healthy and thriving? The answer? Well, one answer is Google Search Console. I often describe it as Google Analytics ugly cousin, but in fact, it's a rich source of website nutrients, helping you diagnose, and understand your website, and if necessary bring it back to life. Today we'll look at the benefits of using Google's Search Console as a tool in your SEO garden shed to keep traffic high and problems low. Tune in to learn: What Google Search Console is Two metrics to focus on when you're getting started What Sodiq thinks of Search Console Insights Where to start looking when your traffic is way down More advanced ways to use Google Search Console Sodiq's tips for getting acquainted with Google Search Console Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Need a speedy SEO Fix?  These micro SEO tip episodes are a fast way to digest a little SEO knowledge for easy learning and quick wins and I guarantee they're 100% jargon and gobbledegook free.  Today I'll be giving you some top tips on Local SEO.   Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course