Podcasts about hot copy podcast

We've all made humiliating mistakes, and Claire Pelletreau is not an exemption. This episode is for all you superhumans who can relate to making mistakes. On the show today, Claire is a guest on the Mistakes That Made Me podcast with Eman Ismail, who is an email conversion strategist and copywriter; she helps 6+ figure online business owners and eCommerce brands fire up their conversions, evergreen their sales, and turn fans into Superfans.  Eman has worked with powerhouses like Emily Thompson from Being Boss, Joanna Wiebe from Copyhackers, Belinda Weaver from the Hot Copy Podcast, Interact (the quiz platform), and holds regular copywriting workshops in partnership with Lloyds Business Bank.  This Week on the Get Paid Podcast: Claire transitioning to mentoring/coaching Getting started with The Get Paid Podcast—Why this theme? That one mistake that made Claire The difficult conversation around firing a team member Getting a support system with the family Claire would never have left Is there shame in making more money and talking numbers? Lessons learned! A positive outlook Connect with Eman Ismail: Website Podcast LinkedIn Instagram Email Rules Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Connect with Belinda Weaver:https://www.copywritematters.com/https://www.instagram.com/copywritematters/https://www.facebook.com/iamcopywritematters/ Freelanceology website: https://freelanceology.io/ Connect with Chris Collins: https://christophercollins.co/https://twitter.com/CCollinsDC Connect with Aly Goulet: https://twitter.com/alygouletwrites

In this episode, we're going to be diving into the topic of… emails! And I have invited a guest on, who is just the perfect person to teach us a thing or two about using email to boost your brand! Eman Ismail is the person to call when you want to make money from your emails.  As an email conversion strategist and copywriter, she helps 6-figure (and above!) online business owners and ecommerce brands fire up their conversions, evergreen their sales and turn fans into Superfans.  She's worked with powerhouses like Emily Thompson from Being Boss, Joanna Wiebe from CopyHackers, Belinda Weaver from the Hot Copy Podcast, Interact (the quiz platform), and she also holds regular copywriting workshops in partnership with Lloyds Business Bank.  When Eman is not writing high-converting emails for clients, delivering workshops or teaching business owners how to write copy that converts, she's bingeing either podcasts or pizza (but she'd rather you didn't tell her PT that). I reached out to Eman about… six months ago I think it was. I first came across her when she was a guest on The Get Paid Podcast by Claire Pelletreau, where she spoke about how she went from tiny profits to steady 10k months. I was inspired by her story, and started following her, and there was something about her relationship-building approach to emails that just really resonated with me. I knew pretty soon that I wanted to invite her on for a chat. Ah, I'm eager to dive in, so let's get to it! Links: ShownotesThe Email Rules (free 35-minute email class)InkHouse websiteInstagram

Hello and welcome to this special festive episode of the Hot Copy Podcast. Belinda and I have come back together to roast some chestnuts, neck some egg nog and talk all things copy. So if you're ready to put up your stockings with us and wait for Father Christmas to slip down your copy chimney, this is the episode for you.

Investing in yourself is a critical aspect of developing and expanding your business. In this episode, I speak with Eman Ismail about her journey to entrepreneurship, the investments she made in herself and her business, and how she has mastered the art of using testimonials to grow. The tips she provides on testimonials, in particular, are a can't miss portion of this week's episode with actionable insights. Eman Ismail is the founder and owner of Inkhouse, a U.K.-based copywriting and email conversion firm supporting six-figure online business and e-commerce brands. She has worked with powerhouses like Emily Thompson from Being Boss, Joanna Wiebe from CopyHackers, and Belinda Weaver from the Hot Copy Podcast. She holds regular copywriting workshops in partnership with Lloyds Business Bank. For more on Eman Ismail, visit inkhouse.org.uk.--Khalida DuBose is a business mentor and crowdfunding coach. She has supported more than a thousand crowdfunding campaigns and project creators in their quest to bring their dreams, passions, and ideas to the world. For more information on Khalida, visit khalidadubose.com. Instagram: @khalida.duboseEmail: khalida@blackgirlbusinessbar.com.--The Black Girl Business Bar is produced by Zuri Berry (@ZMCPodcasts). Music by Vincent Tone.

Eman Ismail is the person to call when you want to make money from your emails.  As an email conversion strategist and copywriter (and the founder of inkhouse.org.uk), she helps 6+ figure online business owners and eCommerce brands fire up their conversions, evergreen their sales and turn fans into Superfans.  She's worked with powerhouses like Emily Thompson from Being Boss, Joanna Wiebe from Copyhackers, Belinda Weaver from the Hot Copy Podcast, Interact (the quiz platform), and holds regular copywriting workshops in partnership with Lloyds Business Bank.  When she's not writing high-converting emails for clients, delivering workshops, or teaching business owners how to write copy that converts, she's binging either podcasts or pizza (but she'd rather you didn't tell her PT that).  "Be really good at what you do and then you will feel very confident raising your rates. The money will come!" - Eman Ismail   This Week on the Get Paid Podcast: The exact details of how Eman got on the Get Paid Podcast. Running a multicultural mastermind effectively. How she navigated resigning from a job without savings or a backup job. 3rd time lucky with her business. How she brought her business back to life after the pandemic hit. Making the most of the communities and connections she had. How she quadrupled her revenue from $400 in profit a month to over $10k in 6 months. How Eman manages her money. Is taking risks in business inevitable? Maternity leave and how to stay afloat. Claire's rant about evergreen funnels. Connect with Eman Ismail: The Email Rules InkHouse Website Instagram LinkedIn Online course Like a Boss Email   Step up Your Facebook Ads Game   This episode of the Get Paid Podcast is sponsored by Claire's free training, the 5 Ad Formula for Selling Online Courses on Autopilot.    Right now, people are spending way more time on Facebook and Instagram, which has significantly lowered ad costs for anyone currently running ads. Make sure you take advantage of this opportunity to grow your audience for cheap - go watch the 5 Ads Formula masterclass and get at least ONE ad running ASAP. If you need extra help, Claire and her team of coaches have your back inside their signature ads course, Absolute FB Ads. Get all the details when you sign up to watch the masterclass at clairepells.com/5ads   Now it's time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it's time to go get yourself paid.

How can we turn our small idea into a successful business with a reliable income? In today's episode, we're going to discuss how to build a digital business from scratch through an online community.   Kate Toon is an award-winning businesswoman and SEO strategist who has helped more than 10,000 businesses demystify digital marketing, grapple with the Google beast, and grow their success. She was named the Business Woman of the Year at the National My Business Awards, and she is also the author of Confessions of a Misfit Entrepreneur and the host of the Kate Toon Podcast and the Hot Copy Podcast. While Kate's digital business is very successful now, she had to start from scratch and build her way to success. In her journey, one of the first things she did was build an online community.    Build a Community   One of the first steps we should take when starting a digital business is to build a community.   “My whole business has been built on creating what some people would call a tribe. I like to think of it as a Viking Horde—a big horde of people . . . who are there for you and who support you through your business journey. They'll be the first to listen to your podcast and the first to buy your products,” Kate said. “Community is really the foundation of everything I do.”   Before we start a podcast, create an online course, or launch a SaaS product, we should begin to build a following and community. That way, when we release a new product or service, we will already have a group of people who are willing to use it. We can begin by selecting a social platform to post frequent content on. From there, we can slowly build our brand and community on our own platform, such as our own email newsletter, before we offer any products or services.    Kate began her career in advertising and eventually moved to digital marketing. When she got pregnant, she realized her current job wouldn't be a good fit for her new lifestyle, so she gave up her job and started her own business in SEO. Near the beginning of her entrepreneurial journey, she spoke at an event in Australia: ProBlogger. They had 10-minute slots for audience members to get up and speak, so Kate gathered her courage, got up on stage, and spoke about SEO to about 600 people.    When she got back home, she went online to a Facebook group for the ProBlogger community. She left a message saying that if anyone wanted to learn more about SEO, they could come and join the personal group she had created. That short, 10-minute speech became one of her greatest home runs because it gave her an opportunity to build her community. Her group now has 10,000 people in it.   “From that group, I started building all the courses and resources that I now have and the podcasts and everything. It came from that one little speaking opportunity that I was brave enough to do,” Kate said.    Once we have a following, we can launch all of our products and services into that group, and then we will have an instant audience which can lead to instant sales.    Build Engagement    As we build our communities, we need to remember to constantly engage with our audience.    Kate said her best monetization secret is to not waste any money on paid ads. She doesn't spend any money on Facebook or Google ads. Instead, every marketing campaign she launches is through content marketing and organic SEO.    “It's really about that top of funnel awareness, so having the podcasts and being very present on all social media,” Kate explained. “Be present and really work on engagement. . . . No comment gets left behind, that's actually part of my company mantra.”    Instead of spending money on ads our customers likely won't trust, we can engage with them directly in our communities. We should take the time to engage with everyone that comments on our posts. As we build those customer relationships, we help direct them through our marketing funnel and lead them to a purchase decision without ever having to launch paid advertisements. As we respond to our customers, they will be much more likely to comment again.    One of the most important parts of building a business is building relationships. If we aren't engaging with the community we have created, we aren't getting to know our customers. And if we don't have good relationships with our customers, we aren't going to have a successful business.    In Kate's business, she personally responds to each comment her followers or group members make. She doesn't have social media managers reply to comments for her because she wants her customers to feel like they have a personal relationship with her and her brand. She wants them to feel valued and cared for.    “We all want to feel seen and heard and listened to. We want to feel valued and if you can give your customers that feeling, genuinely, then I think that's a beautiful thing and way better than spending money on Facebook ads,” Kate said.    Be Unique   In our businesses, we need to focus on being unique and personal. We should strive to develop our own personal brand and create our own voice and personality.    It can be hard to avoid comparing ourselves to our competition as we build our own digital business from scratch. Yet, we should remember what Theodore Roosevelt said: “Comparison is the thief of joy.” If we constantly compare ourselves to competitors who are more successful than us, we're going to feel like a failure. We shouldn't compare our beginnings to someone else's years of progress, and we shouldn't obsess over trying to be exactly like them.    The biggest failure Kate made in her journey was obsessing over her competition and comparing herself to them too much. When she did this, she felt inferior to them and it brought her a lot of self-doubts.    “You really have to rely on your own skills. Not everybody's going to like you and that's okay. There's always going to be competition, and everyone is always going to have choices, and you just have to focus on why they're going to choose you, not worry about why they're choosing other people,” Kate said.    Instead of focusing on our competition, we should focus on ourselves. We need to determine how we can offer a unique value to our audience that other competitors won't have. Instead of trying to be like everyone else, we should focus on being ourselves. We should be personal and unique.    Be Authentic   In our communities, we need to remember to be authentic.    One of the biggest tectonic shifts Kate sees happening today is the increasing popularity of audio. “We are really craving community and connection in a way that we never have and that's partial because [of] this collective trauma we've all been through in 2020,” Kate said. “I think the future [is] trying to make smaller communities. I think we need that right now in the world.”    She continued to explain that audio, such as podcasts or Clubhouse, is a great way to build community. Clubhouse is an audio-only communication platform. A host can open up a room and invite others to participate and have an audio-only discussion.    In order to take full advantage of the opportunity Clubhouse provides, we need to take control. “You can't be a passenger, you have to drive your journey on Clubhouse so you can't sit in other people's room hoping they're going to bring you on stage and you might get two seconds talking to Grant Cardone. You need to be your own Grant Cardone,” Kate explained. “You need to set up your own rooms, bring across your personality, your knowledge, and speak to your people. Don't try to find lighthouses, be a lighthouse and have people come to you.”    In audio platforms, it's hard to hide. The real you will come out and hopefully, that will be a good thing. Personality and authenticity help us connect with others as we relate to them. People are tired of having to look and be a certain way. When we listen to a podcast or engage in a discussion on Clubhouse, we don't have to care about looks, we only get to focus on ideas and conversation. It gives us a chance to talk and listen to real, authentic people, without being distracted by the worldly visual status cues we look for.    “I have image fatigue—the Instagram perfection fatigue of just having to look a certain way, be a certain way, and being judged on your sex or your color. I think Clubhouse is the great leveler,” Kate said. “I can't see you. I have to take you not on face value, but on voice value. . . . I think it's a more intimate relationship and it feels more honest than some of the other channels like YouTube and Instagram. It feels less produced and more raw and more honest.”   By removing the visual aspect of our content, we may be a little less pretentious and more authentic. We don't want to create a performance whenever we interact with our audience and community. We want to be real and authentic. When we are, our audience will really start to connect with us. As we build our communities, we want to remember to engage with them, provide unique value, and stay authentic. As we do this, our small startup will start to gain traction on the path to success.    Key Takeaways   Thank you so much Kate for sharing your stories and insights with us today. Here are some of my key takeaways from this episode:   One of the first steps we should take when starting a digital business is to build a community. Once we have a following, we can launch our products and services into that instant audience, which can lead to instant sales.  Instead of spending money on ads our customers likely won't trust, we can reach them through SEO and content marketing and then engage with them directly in our communities. In our businesses, we need to focus on being unique and personal. We should strive to develop our own personal brand and personality instead of trying to be like our competitors. We want to be real and authentic. When we are, our audience is much more likely to connect with us.    Connect with Kate   If you enjoyed this interview and want to learn more about Kate or connect with her, you can find her on LinkedIn or visit her website at KateToon.com.    Want to be a Better Digital Monetizer?   Please follow these channels to receive free digital monetization content:   Subscribe to the free Monetization eMagazine and get a free Passion Marketing ebook. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter.   Share Your Story    Have you built an online community? If so, what secrets, stories, and strategies can you share about growing a community? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.   Read at: https://monetizationnation.com/blog/153-to-build-a-digital-business-start-by-building-a-community/ 

Back by popular demand! Kate Toon does not like to be called an entrepreneur. She prefers the term misfit. Her funky, yet magnetic personality and style have enabled her to become one of Australia's leading voices in copywriting and digital marketing. Check her out at: https://www.katetooncopywriter.com.au/ https://www.katetoon.com/ Hot Copy Podcast: https://www.hotcopypodcast.com/ You can join Kate's facebook group here: https://www.facebook.com/groups/katetoon How to help 12 Hats Radio Best things in life are free

After all the buzz of Elon Musk, Oprah and others joining the app Clubhouse I had to find out more. We asked Kate Toon (digital champion, podcaster, SEO guru and popular on Clubhouse) to help us understand the new app and why we should be excited about it. Check out Kate's website here: https://www.katetoon.comDon't forget to leave a review and feel free to contact me directly at any time.You can follow Geoff Quattromani on Twitter at https://www.twitter.com/gquattromanior Instagram at https://www.instagram.com/gquattromanion Facebook at https://www.facebook.com/GeoffQuattromanior text me on +61 467 439 078 (not kidding)

In this episode, I interview Kate Toon, an award-winning SEO copywriter and SEO consultant and speaker with over two decades of experience in all things advertising, digital, and writing. She has worked with big brands such as Sanitarium, eHarmony, Curash, and Kmart. She has helped countless small businesses produce great content and improve their copywriting and SEO. She’s also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as a co-host on the Hot Copy Podcast. In 2009, five months pregnant and aged 34, Kate quit a corporate communication job for more flexibility with her own business. The business focuses on digital education, SEO, copywriting and mentoring. Over 10,000 people have been through her online courses and currently have 600 paying members. 2 years in, she dropped all her clients to focus on mentoring, courses, and an annual conference. In 2013, she earned $150,000, and in 2018 she hit $500,000 then $1 Million in 2020 with 75% net profit.  She started out the business with one full-time employee and now has three. Kate has consistently bootstrapped the business, growing it purely from profits. She felt she had succeeded when she was on stage at her own conference (CopyCon) looking down at the 200 attendees. She says the hardest thing about growing a small business is motivation and that the one thing she would tell herself on day one of starting out in business is, “Stop looking at what everyone else is doing and just get on with it” Stay tuned to enjoy and learn from Kate’s small business ownership journey. This Cast Covers: Her backstory and the different revenue streams that keep her business running sustainably.  Serving small businesses, service providers, and eCommerce store owners. Moving from a successful advertising career to starting her own “Jill of all trades” business Becoming one of the best-known copywriters in Sydney and pivoting into doing workshops and courses. How her transition to passive income was like. The beauty of being the creative director in her business rather than just the CEO. Where SEO is at the moment: Is it still relevant? Funding the business with nothing but herself. Learning the importance of working on herself to overcome impostor syndrome and other things that deterred her from focusing on her customers. Overcoming procrastination and doing more creative work. The benefits of getting into an abundance mindset. Why having employees is just not her thing and how outsourcing helps with that. Building a great community of customers by keeping them engaged and facilitating conversations. Continuously working on achieving some work/life balance and learning from her customers. Additional Resources: Deep Work By Cal Newport   Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/

Have you ever felt cooped up in a corporate office, staring outside at the trees, wishing you could leave the hustle and bustle of city life behind? Waking up mid-morning, taking a coffee onto the veranda, and staring out at wide-open pastures with birds chirping? While it's a nice daydream to have, many of us stick it out and stay put. Others, like our guest today, put in the tough hours to make it a reality. It's not all lazy sleep-ins and fresh country air, but it IS freedom from the constraints of the city, and as far as copywriting goes - it's a whole new demographic. We're excited to find out the difference location can make to your writing strategies from The Rural Copywriter herself! Tune in to learn: How Sarah Walkerden became The Rural Copywriter Common misconceptions about country-living City VS Country copy The secrets of writing in a “down to earth style” The challenges of working with rural businesses How Sarah's workday changed. Share the pod love If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks! Oh and big hugs to Kate Crocker for her lovely testimonial. “I love the Hot Copy Podcast. It's engaging, funny, and informative. It covers a huge range of copywriting topics, always with practical tips. Belinda and Kate also interview some legends of the biz and obviously enjoy themselves. This podcast is a must for any copywriter.”   About Sarah The Rural Copywriter helps rural and regionally based businesses (including the agricultural and equestrian industries, boost their Google rankings and win over scores of adoring customers, through effective digital marketing messaging and strategy. Specialising in writing SEO-friendly website copy and sales funnel copywriting, Sarah also helps businesses to develop effective content marketing strategies for blogs and social media. Fun fact: Sarah also loves the smell of leather and horse sweat! Useful links LinkedIn Instagram Facebook The Rural Copywriter

We're not going to lie, this was an exciting one! Kate Toon is a rock star podcaster and a super cool entrepreneur so it was a privilege to have her come and join us so early on in the Lovelly Travels podcast journey. Emma and Kate talk about travel, of course! A big change from the many things that Kate is usually talking about with her business related podcasts but she loves travel and is an excellent story teller, so this is a fun one. Originally from the UK, Kate now calls Australia home and she shares some of her wonderful adventures in between her two homes. Kate Toon is a writing entrepreneur, as well as a popular coach, speaker, author and podcaster. She’s also a mad good hula hooper (there's a fun story to this one too)! Join us as Emma fan girls over Kate's book, travel memories are relived and many laughs are had.

Kate Toon was gearing up for her biggest year yet with paid speaking gigs taking her to far-flung places when the Pandemic hit and it all disappeared. But if you think Kate is unhappy about that, think again. It’s easy to get caught up in the myriad of expectations people have when you develop an online business but Kate is using her time during the Pandemic to drop a few things and is discovering what it’s like to do what she wants to do and not what everyone else expects her to do. Here's what's important now for Kate. About Kate Kate is an award-winning SEO copywriter, SEO consultant and speaker with over two decades of experience in all things advertising, digital and writing. She's the author of ‘Confessions of Misfit Entrepreneur,' winner : Best SEO community - SEMRush and was voted No. 1 woman in SEO by Serpstat. Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast and the founder of CopyCon, Australia's first dedicated copywriting conference. Learn more about Kate on LinkedIn. --- Send in a voice message: https://anchor.fm/wityayl/message

There will always be too much to do and not enough time to do it. That is why we need people like Belinda Weaver. She is not only founder of the site Copywrite Matters and host of the Hot Copy Podcast, but an expert at time management, too. We met at The Copywriter’s Club IRL conference and began a conversation on how she built a business while raising a family, forcing her to learn how to be the boss of her time.   In this episode, we talk about: 1. Belinda’s leap to full-time online work 2. Her transition from client work to a strategist role 3. How to repurpose content to free up time 4. The surprising success of her daily email 5. The Pomodoro Technique 6. Making the brain space to delight clients   I am definitely going to be putting Belinda’s techniques into practice and getting my time management under control. Tune in to win back your time, too.   Resources: Sign up for Belinda’s daily email Hot Copy podcast Copywrite Matters website   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

We dive into the behind the scenes realities of a full kitchen renovation. Learn kitchen reno tips and mistakes to avoid.Our guest Kate Toon renovated her kitchen, and the results are stunningly gorgeous. In fact, it would be fair to say that Kate’s kitchen is Nigella Lawson worthy.However, the process wasn’t quite so glamourous.Kate shares why she renovated her kitchen, what the process involved, and what she learned from the process.Plus, find out why every kitchen needs a #PoshBinIf you’re thinking of embarking on a kitchen renovation this is a must listen.If you’ve already completed a kitchen renovation, Kate knows your pain, tune in for a totally relatable giggle.Finance Segment – Why you need to get your mortgage sorted BEFORE you bid at an auctionFinance Segment is presented by Carl Violeta - Violeta FinanceProperty Geek-Out – Property market updateProperty Geek-Out is presented by Tara Vandeligt – Founder of Building Dreams. Mornington Peninsula**This episode of the Dream Home Movement was recorded live at the RPPFM**Follow Kate ToonFacebookInstagramWebFollow the Dream Home MovementFacebookInstagramWebFollow Carl & Jo VioletaFacebookInstagramWeb Follow Tara Vandeligt FacebookInstagramJoin the conversation in the Building Dreams. Mornington Peninsula Facebook GroupGuest BioAbout Kate ToonKate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney.Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, the co-host on the Hot Copy Podcast and the host of The Recipe for SEO Success podcast.

  I have the QUEEN of SEO on the podcast today.  It's going to be fun but most of all you are going to LOVE how she talks about SEO! Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them! Today’s episode is brought to you by my new downable Ultimate Beginner’s Guide to Facebook Ads. This is a workbook full of exercises, tips and tricks on how to get your first Facebook ad hitting the goal you need it too. To download it now, go to www.socialmediaandmarketing.com.au/ads - Facebook Ads will change your business forever if you get them right! I have to tell you guys, I have complete Hollywood love heart eyes for our guest this week. Her name is Kate Toon and she is literally the Aussie Queen of SEO. I haven’t met Kate in real life, but I have had her on other podcasts, have followed her, have signed up for her emails and have basically “Jenn stalked her”. She might be the queen of SEO but I’m the queen of online stalking … just ask my friends. Good stalking – not creeping – just saying! So, when I reached out to her via LinkedIn, my fav social media platform, and asked her to be a guest on my podcast – her response flawed me. She wrote “Absolutely – thanks for asking”. No, I’ll get back to you or who the hell are you – just Absolutely, thanks for asking – now that’s how a queen does it – take note people! It’s needless to say, I’m excited to talk SEO with Kate Toon and copywriting too – because she’s an expert at that too. You are going to love this conversation with so much gold. But first, of course, everyone’s favourite section of the podcast – the discovery of the week! THIS WEEK’S DISCOVERY! Sourcebottle – have you heard of it? Spelt Source Bottle (not like tomato sauce!) Sourcebottle helps journalists and bloggers find expert sources and help PR pros and businesses get FREE PR coverage and publicity. Do I have your attention now? FREE PR – ummm golden! Getting PR for your business can not only set yourself and your business up as “experts” and the “go to” people, but it’s a great way of you building your brand and giving value to your audience, new and current! If you haven’t listened to Episode 14 of the podcast – go back and have a listen. I have PR expert Jules Brooke as my guest and she explains all about how to get it and how to leverage from it. Something like sourcebottle just makes it easier to find the places you can contribute too. Following them on Facebook and signed up to their email list. Every day they email or post about PR opportunities you can apply for and write for. This makes is really simple to start – because with PR that’s the most common question – where should I start. If PR is something that’s been sitting in your marketing plan as a strategy for a while – then here’s a handy tool to help you out. PS – another one like Sourcebottle I subscribe to is the Audacious Agency, they are located in Brisbane. Similar business model – worth checking out too! So there you go, two discoveries in one! Enjoy. As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too! Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler! SEO WITH QUEEN KATE TOON So, let’s get into the episode. And if you’re thinking just for second, hey Jenn why would you bring someone onto your podcast who you’ve never actually met, then I’d say, ha ha, give me about 30 minutes from now and you’ll see! So, how is Kate Toon. Her Instagram profile describes her at the Beyonce of SEO and Copy(!). Her LinkedIn profile describes her as a SEO Lover, Copywriting Mentor, Speaking, Podcaster, Author, Copywriting, and Hula Hooper – takes me back – who had a Big M Hula Hoop when they were young … I disgress! She’s all that and award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising, digital and writing. Kate’s originally from the UK but now based just outside Sydney and has worked with brands such as eHarmony, Curash and Kmart, as well as helped countless small businesses produce great content and improve their copywriting and SEO. She’s the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast. Phew … now are you getting the picture – why I am stoked to have her on my podcast – yeah you are! Without any further ado – let’s get into it. Welcome Kate …. INTERVIEW WITH KATE TOON I hope you enjoyed that. I hope you got some ideas and thoughts for your business from it and well learnt a thing or two about this pretty cool thing called SEO! If you want to contact Kate, just head to the show notes at www.socialmediaandmarketing.com.au and look for Episode 39. http://www.katetooncopywriter.com.au/ https://www.linkedin.com/in/katetoon/ https://www.facebook.com/kateToon https://www.instagram.com/katetoon/   Got questions? Well head into my Facebook group – Like Minded Business Owners . If you haven’t joined yet, the link is in the show notes or just go to Facebook and search Like Minded Business Owners. It’s another great way to stay on top of what’s going on in the world of social media and marketing! It’s full of people just like you with questions just like you – so come join the fun – it’s only missing you! I’ll be back next Thursday with some more marketing know-how and another discovery of course. If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying! But that is all for Episode 39. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that! …….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!

Kate Toon is an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising, digital and writing. Kate is the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse. Shes the co-host on the Hot Copy Podcast and the host of The Recipe for SEO Success podcast. She recently published her book, The Confessions of a Misfit Entrepreneur and she is the founder of The Copywriting Conference.

Ever painted the town red one night on your travels? Episode 135 of The Thoughtful Travel Podcast is all about the nightlife you've experienced on your travels - whether you hit a nightclub or bar or, my personal favourite, a karaoke box in Japan! Along the way through these discussions my guests and I discovered that exploring the nightlife is also a fascinating study in cultural differences. My first guest today is Whitney Taylor who experienced an Indian nightclub in Agra, and certainly discovered a couple of significant differences between our local Aussie nightclubs and Indian ones - and had a wonderful evening. Next up I chat with Dan Johnston, who currently calls Prague in the Czech Republic home and has also spent time living in Germany. We discuss some of the cultural differences in nightlife experiences between countries like Australia and Canada, and the European model. Finally I speak with Kate Toon who, like me, doesn't always get out and about at night when she travels because if you're travelling solo as a woman it's not always simple - but she did have a very interesting evening out in Cusco, Peru, while she was on a group trip - you'll have to listen to find out exactly what went on there! Links: Airbnb - https://www.notaballerina.com/air for $55 off first booking  My description of karaoke - https://www.notaballerina.com/2012/04/karaoke-boxes-why-you-shouldnt-be.html  Whitney on Instagram - https://www.instagram.com/whitneyleighartist/   Dan at Dreams Around the World - https://dreamsaroundtheworld.com/thethoughtfultravelpodcast/   Dreams Around the World podcast - https://dreamsaroundtheworld.com/podcast/  Kate Toon’s website - https://www.katetoon.com  Look up Kate’s podcasts - Hot Copy Podcast, Recipe for SEO Success Podcast and Confessions of a Misfit Entrepreneur Podcast Join our Facebook group for Thoughtful Travellers https://www.facebook.com/groups/thoughtfultravellers Show notes: http://notaballerina.com/135

In today's episode Kate Toon, of SEO and copywriting fame, chats to me about haters. Yep, haters. You know those people who are never going to like the way you work, the things you say, the way you brush your hair (or eyebrows) or the air you breathe. The ones who insist on letting you know exactly how they feel about you?So how do you deal with haters without losing the plot?Listen to find out the answer to the mystery of the haters....ABOUT KATE TOONI’m an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney.I’ve worked with big brands such as eHarmony, Curash and Kmart. And I’ve helped countless small businesses produce great content and improve their copywriting and SEO.I’m also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, the co-host on the Hot Copy Podcast and the host of The Recipe for SEO Success podcast.I recently published my popular business book, The Confessions of a Misfit Entrepreneur – which also has its own podcast.I present the Write for Business show for the Dale Beaumont’s Brin.ai app and I’mthe founder of The Copywriting Conference – Australia’s first dedicated Copywriting Conference.

“With small businesses, their greatest assets are all the other people in their network, and leveraging that can lead to big gains.” Kate Toon is an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising, digital and writing. She is the founder of http://www.copywritingschool.com.au/ (The Clever Copywriting School) and http://therecipeforseosuccess.com/ (The Recipe for SEO Success eCourse), the co-host on the http://hotcopypodcast.com/ (Hot Copy Podcast) and the host of https://therecipeforseosuccess.com/category/podcast/ (The Recipe for SEO Success podcast). She recently published her popular business book, https://www.katetoon.com/confessions-misfit-entrepreneur-podcast/ (The Confessions of a Misfit Entrepreneur) – which also has its own podcast. Google optimisation is something we have to do as part of our business marketing, along with keyword searches and increasing traffic to our websites. But, often, none of these things are at the top of our To Do lists – well, not on the top of mine, anyway, until now. Because something has changed, and it’s called Voice Optimisation, and I’m all for it. As of now, words like who, what, when, why and how are driving searches. Yep, talking to our devices and asking questions is all the rage. As writers, we need people like Kate to cut through the constant noise of what we should be doing to maximise our visibility and find readers for our tomes. In this episode we chat about the following: on page optimisation SEO essentials the importance of links title tags optimising images the changes to SEO in 2019 position zero algorithm updates networking Google Search Console and more…   You can find out more about Kate https://www.katetoon.com/ (here.) And don’t forget to download your checklist and check out her SEO Nibbles Course, 10-Day SEO Challenge, and all the freebies she has on offer.   Read Full Transcript Mel: Welcome, Kate. Kate: Hello. It's lovely to be here. Mel: Kate is an award-winning copywriter ACA consultant with over 20 years of experience in this stuff. She's the founder of Clever Copywriting School, A Recipe for Success and there's lots little freebies on her website. Kate: One of the reasons I started my own podcast - I've got three shows - is that I get to talk to some of the smartest people in the world and learn amazing stuff direct from the horse's mouth and to be able to ask my questions, not read other people's questions and answers but ask my questions direct to the expert. Mel: You have a book out called called 'Confessions of a Misfit Entrepreneur'. Now we know everyone entrepreneur is a real crazy word at the moment but you're the first misfit that I'm that I've met. So can you tell us all about it. Kate: I totally agree with you entrepreneurs become a bit of a cliché really it's kind of you see pictures of people lying on a porch counting their money and talking about how they only work for five minutes a week. And I didn't know really what to call myself anymore because I started off as a copywriter. I built up quite a successful copywriting business and then I moved into selling courses and then resources memberships. Kate: And now I have a conference every year that I run which is a content marketing and copywriting conference. So what do I call myself? I'm a business owner. I'm an entrepreneur. But I never really felt I fit the mold so hence misfit entrepreneur. Kate: And the book is really a permission book because the subtitle is How to Succeed in Business Despite Yourself. I've bumbled and stumbled and wandered through having my own business I've made a lot of mistakes and I've worried about a lot of things and having a lot of fears but I've overcome them. And so I wrote it's kind of help other people go look I may not look like your traditional entrepreneur and I may not...

Travel can be utterly life-altering in so many ways and this episode's three guests have brilliant stories to illustrate exactly that!  First I speak with Natascha Mirosch, with her story about a trip to a Greek Island which resulted in a completely life-changing event ... though you'll have to listen to find out what, no spoilers here! I then chat to Talon Windwalker, who brought tears to my eyes telling the story of spending six years travelling with his adopted daughter and the bonds this developed - listen out for his "Forever Day" story. Finally, Kate Toon rounds out the life-altering travel moments with a quick but amazing story about what happened when she and her friend were travelling in Thailand ... until suddenly they werent!   Links: Travel Journal School - No more boring travel diaries! - https://traveljournalschool.com/p/no-more-boring-travel-diaries   Use the discount code EARLY20   Natascha’s website - https://www.nataschamirosch.com  Natascha’s new ExtraVirgin Podcast - https://extravirginpodcast.com  Talon's blog - http://1dad1kid.com/ Talon on Instagram - https://www.instagram.com/onedad1kid/ Kate Toon’s website - https://www.katetoon.com - look up Kate’s podcasts: Hot Copy Podcast, Recipe for SEO Success Podcast and Confessions of a Misfit Entrepreneur Podcast Join our Facebook group https://www.facebook.com/groups/thoughtfultravellers Tweet me @amandakendle Hashtag #thoughtfultravelpod Follow me on Facebook at https://www.facebook.com/NotABallerina    Show notes: http://notaballerina.com/119

In this episode of Dreamers and Doers, Claire Gamble (MD Unhooked Communications and founder PR Unlocked) speaks to Kate Toon, queen of SEO and all-round wonderful misfit entrepreneur. In this episode they talk about:  Ditching the 9-5 and going self-employed Diversifying when you’re a service-based business to move away from selling ‘time’ The truth about ‘passive’ income and the work that goes into a successful eCourse Saying yes and no to the right sort of business opportunities Following your interests and passions vs planning and profits Building a content marketing machine The importance of taking time out and working in line with your energy levels Dealing with copycats Links  The Recipe for SEO Success Course: https://therecipeforseosuccess.com The Clever Copywriting School: https://www.clevercopywritingschool.com Confessions of a Misfit Entrepreneur: https://www.katetoon.com/writing/books/confessions-of-a-misfit-entrepreneur-2/ Hot Copy Podcast: https://www.hotcopypodcast.com Confessions of a Misfit Entrepreneur Podcast:http://www.misfitentrepreneur.com/podcast.html The Recipe for SEO Success Podcast: https://therecipeforseosuccess.com/blog/

I’m always fascinated by cultural differences and if you’re travelling in Muslim countries there can be quite a lot of customs that are different to my home country of Australia. In Episode 115 of The Thoughtful Travel Podcast, I’m bringing together stories of travelling in various Muslim countries from three guests who’ve all had interesting experiences. First up, I talk again with Eva Westerling, who talks about experiences she’s had in three different places - Zanzibar, Morocco and Oman. It’s interesting to hear about what she’s done to fit in while she’s travelling in Muslim countries and how she’s found this strategy to work for her. Following Eva, I chat with Kate Toon, who has an interesting angle as she’s travelled in Tunisia accompanied by her Tunisian husband. You’ll have to listen to find out some particularly surprising reactions! Finally, I’m joined by Margarita Pas who discusses her experiences in Tunisia and in the Maldives, and she has plenty of tips for how people can look and behave respectfully when travelling in Muslim countries. Links: Eva’s blog Not Scared of the Jet Lag - http://www.notscaredofthejetlag.com Kate Toon’s website - https://www.katetoon.com - Look up Kate’s podcasts: Hot Copy Podcast, Recipe for SEO Success Podcast and Confessions of a Misfit Entrepreneur Podcast Margarita’s blog, Margarita Gypsy - http://margaritagypsy.com Join our Facebook group https://www.facebook.com/groups/thoughtfultravellers Tweet me @amandakendle Hashtag #thoughtfultravelpod Follow me on Facebook at https://www.facebook.com/NotABallerina    Show notes: http://notaballerina.com/115

Tactics to deal with newbie fears and oldbie exhaustion In this solo interview, Kate talks to Robert Gerrish, a well-known name in the Australian solopreneuer world. Robert, a friend and mentor to Kate for many years, was one of the guest speakers at her recent CopyCon18 event in Sydney. He was a huge hit, even more so because he left the audience with an offer: he was happy to chat with anyone who wanted to, to offer his advice and coaching – at no charge. After talking to nearly 20 copywriters at length, he's on the Hot Copy Podcast to share the common themes of those chats: the worries and fears of both newbie and oldie copywriters. Robert and Kate talk through how to deal with all these issues, offering advice and insight from their own experiences. A slightly different episode to the usual copy pod, but a mellow and heartwarming one! Tune in to learn:      How to deal with newbie copywriter fears      Handing comparisonitus and imposter syndrome      Why getting started is more important than having a perfect plan      The importance of niching and owning what you do      How to deal with peaks and troughs      How to give your business a refresh and find new mojo      Why you're probably doing better than you think you are      Why it's so important to be the bouncer for your business      And the big questions, such as: if you're up on stage and everyone is applauding, what are they applauding you for?   Question for the listeners: What keeps you awake at night? Share your story on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love! If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! About Robert: Following a career in the marketing and design industry in London and Sydney, Robert made the leap to his own business in the mid-1990s. Seeing a niche in the area of support and resources aimed at the ‘one-person business', Robert launched the Flying Solo community in 2005. With a small team, he grew the business to a member base of over 100,000 Australian freelancers and entrepreneurs, before selling to Pinstripe Media at the end of last year. Back working solo, today Robert pops up regularly at conferences and events, supports individuals in the development of their ventures and hosts a series of podcasts including: “The Business of Bookkeeping” (for First Class Accounts), “The Flying Solo Podcast” and his own “Mellow Brick Road” a new show aimed at the older entrepreneur. His first book, “Flying Solo: How to go it alone in business” was a business bestseller and his latest, “The 1-Minute Commute“ will be published by Pan Macmillan at the end of July. Useful question from Robert: Here are examples of the coaching questions Robert used in his session.  These are some of the things we can ask ourselves - ideally working with a buddy or a coach - that can open up new thinking and opportunities: What is the biggest challenge I have now? What steps am I taking regularly in response to that challenge? What am I wasting my time on? What is holding me back the most? Where am I out-of-balance? Where am I stuck? Where am I sabotaging myself?   What one change in my life would make the biggest positive difference? If I knew I would not fail, and time and money were not issues, what three things would I most like to have, accomplish, or work toward? Useful Links: RobertGerrish.com Robert's podcast: Mellow Brick Road Robert's new book” The 1 Minute Commute

Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Not only has she worked with big brands such as eHarmony, Curash and Kmart, but she's also helped countless small business owners produce great content and improve their copywriting and SEO. She's also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, co-host on the Hot Copy Podcast, presents the Write for Business show for the Dale Beaumont's Brin.ai app, and recently launched The Copywriting Conference - Australia's first dedicated Copywriting Conference. On top of that, she has a refreshingly open and honest approach to sharing the high's and low's of being a small business owner, coupled with a fabulous sense of humour that makes her engaging, entertaining, and down-right fun! I loved every second of this episode, and if you're a woman in small business who appreciates real and raw (with big dose of funny along the way) I know you will too! You can check out the show notes along with all of Kate's contact details and links to her free SEO course 'SEO Nibbles' here: - busybusinesswomen.biz/podcast17 Enjoy!

Today I’m chatting with Kate Toon an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney.She has worked with big brands such as eHarmony, Curash and Kmart. And she’s helped countless small businesses produce great content and improve their copywriting and SEO.Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, the co-host on the Hot Copy Podcast and the host of The Recipe for SEO Success podcast.Kate recently published her popular business book, The Confessions of a Misfit Entrepreneur – which also has its own podcast.We’re talking all about :How and why she started her businessCommon misconceptions when it comes to SEOHow long it takes for your business to rank highly and what are some of the things you can do to help that processHer 5 top tips when it comes to SEO for business ownersWhat Confessions of a Misfit Entrepreneur is all aboutSome of the tools that Kate mentions in this episode:https://pixel-ruler.en.softonic.com/https://wordpress.org/plugins/wp-smushit/https://tinypng.com/Want to connect with Kate? Make sure you head over and say hi!Website Book - Confessions of a Misfit entrepreneur Free SEO course

Show notes: If you listen closely, you can hear Kate and I virtually high-fiving each other as we chat about doing business YOUR WAY, with what you've got, before you're ready! Join The Recovering Perfectionists Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney. She has worked with big brands such as eHarmony, Curash and Kmart. And she's helped countless small businesses produce great content and improve their copywriting and SEO. Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast. She presents the Write for Business show for the Dale Beaumont's Brin.ai app and recently launched The Copywriting Conference - Australia's first dedicated Copywriting Conference. Check out her WebsiteLike her Facebook PageFollow her on Instagram

oint ventures: a phrase that goes with Entrepreneurialism like jam with a scone. Partnering up with someone can be a great thing. You get to access their network, and you can share the costs. Obviously you have more capacity for work and gain an extra brain to help you come up with all those innovative ideas. Possibly the biggest benefit is that you have someone to share the risks with; someone to gossip and whinge with. But are there downsides to partnering with another person? And how can you be sure that the great relationship you started with stays great. In this episode of the podcast, I talk to my long-term business buddy and Hot Copy Podcast partner, Belinda Weaver. We share the highs and lows of our business relationship and give you some tips on how to improve yours  

Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney. She has worked with big brands such as eHarmony, Curash and Kmart. And she’s helped countless small businesses produce great content and improve their copywriting and SEO. Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast. She presents the Write for Business show for the Dale Beaumont’s Brin.ai app and recently launched The Copywriting Conference – Australia’s first dedicated Copywriting Conference. Kate's book "Confessions of a Misfit Entrepreneur" is one of the best books I've read this year!! Treat yourself to a copy! If you are thinking about getting started in your own business and wondering what are the first steps, you may want to take the Business StartUp Readiness Assessment over here at my website healthynumbers.com.au/quiz and assess where you are on the business startup readiness scale. Once you complete the quiz you'll be asked for your name and email address and we’ll send you some useful and helpful information about how to create, start and grow your own business, including an extract from my soon to be released book “So You Want to Start a Business” Remember: Ideas without action …. Well, they are just that... “ideas” ...... What action are you going to take today?

Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney. She has worked with big brands such as eHarmony, Curash and Kmart.   She’s helped countless small businesses produce great content and improve their copywriting and SEO. Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast. She presents the Write for Business show for the Dale Beaumont’s Brin.ai app and recently launched The Copywriting Conference – Australia’s first dedicated Copywriting Conference.   2.20 Here Kate shares her top tips if you struggle to be a great copywriter 5.27 Understanding copywriting for SEO - and the key factors 7.10 The art of storytelling - is this just another fad or does it really work? 10.25 SEO is constantly changing, and there is so much information out there on it… but how do know what is good information and what is out of date information. 14.00 Does guest blogging for back links actually work? 16.45 What is the Misfit Entrepreneur 20.06 Dealing with people who are copycats and take you ideas 22.17 Why Kate does not believe in creating business plans 25.05 Why bright shiny object syndrome is awesome! 27.40 Dealing with imposter syndrome 30.15 Learn why Kate is not a huge fan of collaboration

Watch the video of this podcast here. Kate Toon has been working in the advertising world for almost 20 years, and she got her start in the digital era back in 1997. She’s worked with such notable clients as eHarmony, Curash, and Kmart; her first major digital job was creating Marks and Spencer’s e-commerce website which was one of the first online shops in the UK. Today she has evolved her expertise to SEO copywriting and consulting, and also offers SEO courses, memberships, conferences, and podcasts. Kate is the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast. She also just wrote her first business book and is now promoting it. In other words, she’s incredibly busy and productive! Because of her extensive experience and knowledge, I was excited to bring her on the show today. We talk about why it's important for you as a developer to create a solid SEO foundation for your clients and why you need to pay attention to copywriting, in general, for search engine ranking purposes. Kate says that content has always been important, but as it continues to play an ever-growing role as Google improves their algorithm for understanding the context of your content, and Google becomes better at crawling content to find out whether it's quality or not. The basic rule to remember for SEO is if you can bring in humans through good quality content then you'll please Google in the process. But if you're just starting out as a developer and SEO feels mysterious to you, what do you do to lay a proper SEO foundation for your clients? Kate has given us her top 5 considerations for a solid SEO foundation for your clients in 2017. But first, she says the most important thing you can do as a web developer is to understand your limits. Don't over-promise and under-deliver! Don't say you've delivered an SEO-friendly website unless you are 100% confident that the website you have completed is in fact SEO-friendly. Remember to be realistic about what you have done for your client. And that concept overarches these 5 points:1. Crawlability This is the foundation of all SEO. If Google can't crawl your site, then anything else you do won't matter. Google needs to crawl your site in order to index it properly and make it searchable. To make a site crawlable you need to use a plugin like Yoast or All In One SEO. And you need to do this so you generate a sitemap. She explains more about why sitemaps are important during our conversation.2. Speed We all feel the need for speed! Slow sites don't perform well. As more of us search from our mobiles this becomes even more critical. Kate says it's something like 60-65% of all searches are now done from mobiles rather than desktops. And mobile speed has to be even faster than desktop. A good benchmark is a small business site loading in about 1.5 seconds - that is what to aim for. To ensure the site is fast, test it after you build it. She loves Pingdom and GT Metrix for this because they will not only tell you how fast your site is, but also why it's slow (whether it’s giant images, big java scripts, etc).3. Responsiveness This term simply means that the website responds to the device in which you are viewing it - whether that is a mobile phone, tablets, iPads, desktops, etc. Kate loves the Divi theme but recommends that whatever you choose, test the responsiveness of the theme. Try it on a variety of devices and see if it works quickly and properly.4. Content For this step, you must decide where will you draw the line and when your responsibility stops for the site you have created. At a minimum, Kate says you need to add titles and meta descriptions for all the pages you create. Unless you understand SEO copywriting and keyword research, it's not your responsibility to draft those. But it is your responsibility to add the terms to all of your pages properly. It's equally important to find an SEO copywriter or content person you feel comfortable working with and refer your client to them. And it's also your duty to be sure your client knows where your SEO responsibility ends.5. Training and Maintenance Finally, don’t just give someone their site when you’re done! They will go away and break it without help from you. Be sure you give them an hour of WordPress training or refer them to a resource that offers training and support (like Video User Manuals or WP Elevation). Kate also recommends that you explain to your clients the importance of maintenance and regular updates. Maintenance is important for functionality of course, but also for SEO. Your client needs to know that if their site goes down repeatedly then Google will lower the site in its rankings. To address this issue you can put together a maintenance package for your clients that includes updating plugins, Google search console monitoring for broken links, etc, and adding more content for them. But if you don't want to do that then explain to them what they will need to do for ongoing maintenance, and let them know poorly maintained sites will be penalized by Google. To wrap up the show we recap those points, and Kate also explains why her experience and research has led her to focus on these 5 steps as being the key components to a website’s proper SEO foundation. You’ll learn about that and more on this edition of WP Elevate with Kate Toon!Links Kate Toon's website The Clever Copywriting School Recipe for Success SEO Course Kate Toon on Instagram Kate Toon on Youtube

Kate Toon is extraordinary. She is a copywriter, SEO lover, speaker, podcaster, TV presenter and trainer as well as being a mother, a wife and a small business owner. In this interview Kate shares how she transitioned from a Personal Assistant to an award winning producer of advertising content in the print, television and online space. This episode is essential listening for assistants that recognise that great writing is a central component of BEING INDISPENSABLE. If you want to be connected with someone that can help you improve your copywriting and SEO skills then Kate Toon is someone you should know. Adopting different voices and adapting to the tone required for the audience of the content are critical skills. Hear about Kate's journey from the UK to Australia and what she offers now to assist people who want and need to deliver quality writing  for business purposes. We discuss her business Hot Copy Podcast where she shares the secrets of successful copywriters in the show jointly hosted with Belinda Weaver. We also discuss her online course offerings through the Clever Copywriting School and the e-course she offers at The Secrets For SEO Success (which also has a podcast). Kate is a prolific producer of content and much of it is FREE via her blog posts and podcast episodes. Connect with Kate at https://www.facebook.com/kateToon and https://www.facebook.com/copywritingschool/ or https://www.facebook.com/groups/recipeforseosuccess/ or https://www.facebook.com/hotcopypodcast  Visit the ShowNotes for more information on how to work with Kate. 

Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney. She has worked with big brands such as eHarmony, Curash and Kmart. And she's helped countless small businesses produce great content and improve their copywriting and SEO. Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast. She has a second podcast called the Recipe for SEO show. She presents the Write for Business show for the Brin app You can connect with Kate at https://www.katetooncopywriter.com.au/ or join her free SEO group on Facebook at https://www.facebook.com/groups/recipeforseosuccess/

Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. She has worked with big brands such as Westpac, The RTA, Curash and Kmart. And she’s helped countless small businesses produce great content and improve their SEO. Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast