Filmplug is a podcast about movie marketing. Your weekend entertainment is someone else’s 40 billion dollar industry. Tune in as Kirk Skodis interviews industry pros - from legends to interns, in every discipline - and hear how they influence your decision at the box office, and at home.
My guest for this episode is Jennifer Gerard. She’s Vice President of Social and Creative Strategy at BLT Communications. Social media movie marketing has been a moving target since we were doing filmmaker blogs and myspace pages over fifteen years ago… and yep, it still is today. Knowing that she’s in the trenches on the agency side every day, I thought that Jennifer would be the perfect person to help demystify the current state of social in 2019 and beyond.
Veteran ECD from 20th Century Fox, Jeff Kelly, unpacks his progressive approach to marketing and the agency-studio relationship dynamics.
Multicultural Influencer Campaigns for BLACK PANTHER and GET OUT. Also, behind-the-scenes diversity in Hollywood.
Movie Key Art, TV Spots, Posters & The Human Condition
Global Marketing, Digital Histories, and Honoring Women
Agency Life, Jurassic World, Lost in Space and Pitch Porn