Podcasts about movie marketing

Scared marketing doesn't stand out. Bold stories do. And no one knows that better than the team behind Animal, a new documentary that challenges everything you think you know about meat, health, and what drives people to change.In this episode, we're pulling lessons from the film's launch with the help of our special guest, Kevin Carter, Producer at H20 Studios.Together, we explore what B2B marketers can steal from the big screen on how to activate communities, take smart creative risks, and stop playing it safe when the goal is to stand out.About our guest, Kevin CarterKevin Carter is an experienced marketing and production executive with a track record of driving significant revenue and audience growth. Currently a Producer at H20 Studios in Los Angeles, he oversees productions, strategically optimizing budgets to achieve substantial savings while delivering high-impact content reaching millions of viewers. Previously, in Global Marketing Strategy at Lionsgate, Kevin spearheaded marketing campaigns for over 117 film and television releases, generating upwards of $100 million in revenue.What B2B Companies Can Learn From Kevin's documentary, Animal:Build evangelists, not just audiences. A film doesn't go viral because it's seen. It goes viral because people can't stop talking about it. That's how Kevin sees it. He says, “The best way is when you really create an army of people that just talk about your film without you doing anything.” For B2B marketers, that means stop chasing impressions and start sparking conversations. If your product solves a real problem, give your users the language, the emotion, and the why. They won't just use it, they'll share it.Give your team space to strike out. You can't hit home runs if you're too scared to swing. Kevin urges leaders to embrace failure in the name of breakthrough: “You have to allow your executives to have three strikeouts before a win… try some crazy things that might cause some virality.” In B2B, too many marketers are stuck playing defense. But virality, innovation, and true brand momentum come from cultures that reward experimentation, not just execution. If you want word of mouth, you have to make room for risk.Challenge the spreadsheet. When executives default to templates, creativity gets sidelined. Kevin puts it bluntly: “Do I use this templated spend calculator… or do I take a chance and try something new to break through all the noise?” Most choose safety and the result is scared content that no one talks about. In B2B, the same trap shows up in recycled campaigns and rinse-repeat strategies. But breakthrough growth doesn't come from playing it safe. It comes from marketers brave enough to break the mold. Because what limits risk often limits reach.Quotes*“The best way is when you really create an army of people that just talk about your film without you doing anything. Every one person that you market to that loves it and then tells three other people. There's so much value to that. And then you expand that out to thousands of people, and they're all sharing with other people. That is the winning formula, really.”*“You finally get that EVP role… you're just loving life, and then you have two options. Do I use this templated spend calculator that we use on films, that's probably solid… limits our downside risk? Or do I take a chance and try something new and fresh, and try to break through all the noise out there, but the downside risk is a bit higher? Most of the time, they pick the latter... I think you get stuck in. Just making scared content all the time versus making like the best content.”*“For Animal, there's been no templated spend at all, we are just doing a totally bespoke campaign. If we do another film after this, it won't be the same either. You have to look at each project and ask, what are our strengths? What are our weaknesses?... And then lean into your strengths and hopefully that carries you to the promised land.”Time Stamps[00:55] Meet Kevin Carter, Producer at H20 Studios[01:00] Breaking Down Kevin's Documentary, Animal[07:52] Marketing Strategies For Film and TV[14:51] Challenges and Risks in Movie Marketing[21:25] Rethinking Your Target Audience[27:14] Innovative Marketing Techniques For Film and TV[33:40] Creating the Documentary, Animal[35:26] Marketing Animal[40:02 Final Thoughts & TakeawaysLinksConnect with Kevin on LinkedInCheck out AnimalAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

NEON Chief Marketing Officer Christian Parkes pulls the curtain back on movie marketing, revealing the secrets behind some of NEON's most daring campaigns. With a passion for film, Parkes shares how he approaches marketing with the filmmaker's vision as his priority, treating marketing not just as promotion, but as an extension of their artistry. Known for pushing boundaries and defying expectations, he believes marketing should challenge audiences and surprise them at every turn, making no two campaigns the same. He discusses how his success is largely due to his belief that marketing is an area to have fun in and be creative, as seen in his work promoting Longlegs, Anora, and more. Hosted on Acast. See acast.com/privacy for more information.

✨ Terra Potts, Film Marketer and Previous Executive Vice President, Marketing @ Warner Bros☁️ How to break into the entertainment industry with no experience☁️ How to get better at networking through solo travel☁️ Experience working on the marketing team for The Curious Case of Benjamin Button☁️ Why you should value experiences over titles and paychecks☁️ Multicultural Marketing and the Evolution of Diversity in Media☁️ Honest advice for climbing the corporate ladderJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Midway Avenue Productions Presents, The Genre of Your Life Podcast!Episode #68 |We've got a jam-packed show for you this week, filled with reactions, reviews, and a heated discussion about the state of movie marketing! Buckle up—this is a fun one.

Send Kevin a Text MessageIn this episode of Don't Kill the Messenger, host Kevin Goetz sits down with his good friend, mentor, and colleague, Catherine Paura, a pioneering force in entertainment research who co-founded National Research Group (NRG) in 1977. As an accomplished entrepreneur, Paura helped establish the foundation for modern movie research and marketing. From her humble beginnings to becoming one of Hollywood's most influential research experts, Paura shares insights from her career. The episode is particularly special as it features a conversation between two longtime friends - Paura and Goetz have maintained a close personal and professional relationship spanning nearly 40 years. Apocalypse Now and Early Movie Research (12:13)Paura discusses how she and Joe Farrell transformed movie marketing from a distribution model to a marketing-centric approach, working with early adopters like Francis Ford Coppola on Apocalypse Now.Evolution of Movie Marketing (20:34)The conversation explores how the transition to television advertising and wide releases created the need for sophisticated marketing research.The Power of Messaging (35:03)Paura emphasizes the continued importance of messaging in modern marketing.The Future of the Movie Industry (39:10)Paura shares her vision for the industry's future, predicting a continued shrinking of theatrical audiences due to changing habits and generational shifts. The pair discuss how COVID-19 accelerated existing trends and the impact of evolving entertainment consumption patterns.Life Lessons and Personal Growth (42:03)In a touching moment, Paura reveals her biggest career lesson came from her dying friend, who told her: "When you're dying, you'll never wish that you had worked one more day."The Art of Coaching (47:53)Paura discusses her current role as a professional coach, explaining how she combined her experience with formal training to help others create their own success stories.Catherine Paura and Kevin Goetz's 40-year friendship weaves throughout the episode, from their first meeting where Paura was counting questionnaires on theater steps to sharing pivotal life moments, including the loss of loved ones. Their evolving relationship demonstrates how professional relationships in Hollywood can transcend business. Their candid conversation reveals not just the evolution of movie research, but the importance of mentorship, mutual respect, and showing up for each other when it matters most.If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Catherine PauraProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoAudio Engineer: Gary Forbes (DG Entertainment)For more information about Catherine Paura:LinkedIn: https://www.linkedin.com/in/catherine-paura-2098a63bSistina Coaching: https://sistinacoaching.com/IMDB: https://www.imdb.com/name/nm0667474/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website: www.ScreenEngineASI.com

Actor-turned-marketing whiz TED ECCLES remembers working with Bill Hanna, Joe Barbera, Arthur Rankin, Jr., Jules Bass, Sid and Marty Krofft, Lucille Ball, and Shirley Temple, then takes us behind the scenes at Paramount and Disney.

Recorded during the broadcast of The Game Awards, David & Grant welcome Bo back and get updated on the Rings of Saturn. Then, it's time to catch up on Sonic 3 Movie Marketing and a mailbag prompt that covers the entire game canon. And somewhere in there, we're taken by surprise by the new game announcement! For more Bo: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rings of Saturn!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ​For more David: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sonic Retro!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ​For more Grant: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ​For more Smoovies: ⁠⁠⁠⁠⁠⁠FTCR!⁠⁠⁠⁠⁠⁠ ​For more Sonic Weekly: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ​Special thanks to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jack of Old Games⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for the video capture and to Smoovies for the edit! ​If you enjoy the show, consider ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠donating to our Kofi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and receive a custom gift from us!

We are back and ready to celebrate the holiday season y'all. Okay, so MAYBE Marcus and Bryan were already on board but now Doug is too! We recorded a bonus episode this week so there is no Catch that Quotable. On this episode of the pod, Bryan breaks down Moana 2's success at the box office. Marcus give us a recap of WWE's Survivor Series. Doug analyzes the impact of the Wicked's marketing plan. Follow Us on Social Media: https://linktr.ee/FilmsInBlackandWhiteRemember you can join our patty family, and help produce the show by going to Patreon.com/filmsinblackandwhiteLinks: https://www.cbssports.com/wwe/news/2024-wwe-survivor-series-wargames-results-live-updates-recap-grades-highlights-matches-card-start-time/live/https://variety.com/2024/film/box-office/moana-2-box-office-thanksgiving-wicked-massive-second-weekend-1236231692/Plugs:Support the Mantra: Never Offended Always Humble - https://linktr.ee/MarcusJ.DestinThe LoveNerds - www.etsy.com/shop/thelovenerds

In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of notable marketing and pop culture events from the week. He covers various topics, from movie promotions to social media trends and interesting Thanksgiving facts.=================================================================Best Moments:(00:56) The success and marketing collaborations of the movie Wicked(02:42) LinkedIn's new data on content performance and algorithm preferences(05:15) Australia's potential ban on social media for users under 16(06:11) Instagram's upcoming removal of hashtag following feature(07:16) Thanksgiving dinner calorie consumption and hygiene considerations=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Video Replay on Twitch Video Replay on YouTube Happy Monday! The DOJ is suing a developer that helps landlords raise rental prices. AI is now making up fake reviewer quotes for film trailers. Apple is splitting up the App Store team. Meta is giving up on the premium VR headset. And we should probably chat about the Pixel 9a leak. Let's get our tech week started right! Support Talking Tech with SomeGadgetGuy by contributing to their tip jar: https://tips.pinecast.com/jar/talking-tech-with-somegadgetgu Find out more at https://talking-tech-with-somegadgetgu.pinecast.co This podcast is powered by Pinecast. Try Pinecast for free, forever, no credit card required. If you decide to upgrade, use coupon code r-c117ce for 40% off for 4 months, and support Talking Tech with SomeGadgetGuy.

Happy Monday! The DOJ is suing a developer that helps landlords raise rental prices. AI is now making up fake reviewer quotes for film trailers. Apple is splitting up the App Store team. Meta is giving up on the premium VR headset. And we should probably chat about the Pixel 9a leak. Let’s get our … Continue reading "#SGGQA 361: Rental App Price Collusion, AI Movie Marketing, Apple App Store Split, Pixel 9A Leaks"

In this episode, host Richard Roeper discusses the SNL movie to be released on the 49th Anniversary of SNL debut, Rashida Jones marvels at "Parks & Rec" love, and how "The Blair Witch Project" revolutionized movie marketing. In segment two of the podcast, Roeper gives his reviews for the following releases: The Instigators (Apple TV+) Mr. Throwback (Peacock) The Richard Roeper Show is brought to you by Americaneagle.com Studios

Steve found "Dune Part II" underwhelming due to its slow pacing and lack speaking logic. Similarly, he criticized "The Acolyte" for its terrible story, terrible production, and terrible rewriting of the Jedi.

Episode Summary Join us as we chat with Monica Brady, co-founder of the Golden Trailer Awards, about the evolution of movie trailers and the impact of the awards on the film industry. Monica shares fascinating stories from the early days of the awards, the creative challenges they faced, and the importance of trailers in movie marketing. Timestamps and Topics [00:00:07] Introduction: Frank welcomes Monica Brady. [00:00:20] About the Golden Trailer Awards: Monica explains the origins and purpose of the awards. [00:01:04] Necessity for a Trailer Award Show: The journey from film school to creating an award show for trailers. [00:02:22] Forward-Looking Focus: How the Golden Trailer Awards differ from traditional award shows. [00:03:49] Impact of Trailers: The importance of trailers in marketing and audience engagement. [00:06:10] Early Challenges: Overcoming the difficulties of starting the award show in the pre-digital era. [00:08:53] Audience Focus: Emphasizing the audience-centered approach of the awards. [00:11:00] Expanding Categories: How and why new categories are added to the awards. [00:14:12] Evolution of Trailers: Changes in trailer length and style from 1999 to 2024. [00:17:01] Memorable Trailers: Discussion on iconic trailers and the emotional impact of music in trailers. [00:20:02] Jury Selection: Criteria for selecting the jury members for the Golden Trailer Awards. [00:23:02] Formulaic Trailers: The balance between creativity and formula in trailer making. [00:24:58] Future of the Golden Trailer Awards: Plans for global expansion and adapting to changing media consumption habits. [00:31:15] Vertical Videos: Impact of social media formats on trailer design. [00:34:10] Memorable Moments: Monica shares some of the most memorable moments from the Golden Trailer Awards history. [00:38:00] Conclusion: Frank wraps up the episode and thanks Monica for joining. Key Takeaways The Golden Trailer Awards started out of a need to find trailer editors and has grown to recognize all forms of movie marketing. Trailers are crucial in movie marketing and have evolved significantly over the years. The awards focus on celebrating upcoming movies, providing a forward-looking perspective unlike traditional award shows. Quotes "Our show is the Oscars for trailers – the Academy Awards for the short attention span." - Monica Brady "A trailer can make or break a movie's success." - Monica Brady Guest Bio Monica Brady is the co-founder of the Golden Trailer Awards, which celebrates excellence in movie marketing. With a background in film from NYU, Monica has been a driving force in recognizing the art and craft of trailer creation. Call to Action Enjoyed the episode? Don't forget to: Subscribe to Geek Freaks Podcast on Apple Podcasts, Spotify, or your favorite platform. Leave us a review and let us know what you think! Share this episode with your friends and on social media using the hashtag #GeekFreaksPodcast. Related Episodes Episode with Frank Martin: The Art of Comic Writing Episode with Holly Swinyard: A History of Fans and Fandom Links and Resources Golden Trailer Awards: Official Website Geek Freaks Podcast: Facebook, Threads, Patreon Follow Us Stay updated with the latest episodes and bonus content: Twitter: @geekfreakspod Instagram: @geekfreakspodcast Listener Questions Have a question or topic suggestion? Send us an email at contact@geekfreakspodcast.com or tweet us @geekfreakspod. Tags: Golden Trailer Awards, Monica Brady, movie trailers, film marketing, trailer awards, movie marketing, Hollywood trailers, film industry, trailer editing, movie previews, film awards, movie advertising, Geek Freaks Podcast, film school, NYU film, movie promotion, trailer creation, Oscars for trailers, movie industry insights, podcast interview, behind the scenes, film marketing strategies, movie marketing trends, trailer production, trailer industry

Join forces with Rob Miranda and Kyle Clifford as we navigate the wild, evolving world of the "Planet of the Apes" franchise and dissect the impact of a quintet of sequels looming on the horizon. Revel in our shared nostalgia for the 1995 cult classic "Congo" and its portrayal of the great apes. The conversation swings into the realm of anime, where we weigh our commitment to "Spy x Family" against the action-packed lure of "Black Clover" and "Fire Force," and defend the underappreciated charm of "The Fall Guy" amidst a sea of critics.Strap in for a ride through the realm of superhero movies as we speculate on the potential baddies Venom might face in his third outing and herald the return of Superman's iconic red trunks under James Gunn's guidance. Our dissection of marketing strategies for these blockbusters sparks a debate on the suspense of discovery versus the thrill of anticipation. We wrap up with our candid initial reactions to "Kingdom of the Planet of the Apes," juggling our sky-high expectations with the reality of an ape society set three centuries in the future.As we circle back to the "Planet of the Apes" series, Kyle and I unravel the intricate tapestry of visual genius that brings the apes to life, the narrative gravity of ape mythology, and the enduring themes of evolution that resonate throughout the saga. We scrutinize the portrayal of humanity's hubris and the consequences that ripple through the series, touching on the potential of time-travel and the legacy of characters like James Franco's. Lastly, we share a candid reflection on our theater experiences, pondering the ebb and flow of audience turnout, and set the stage for the next chapter in this enduring sci-fi epic.https://msha.ke/thisseatstaken

1. **Meghan Markle's Instagram Comeback Unveils "American Riviera Orchard": The Tig 2.0 Takes Root in Montecito!**   2. **Bradley Cooper and Gigi Hadid's NYC Love Fest: Sparks Fly with Celebrity Pals at Via Carota Dinner!**3. **Ree Drummond Slams Weight Loss Drug Rumors: Pioneer Woman's Natural Journey to Wellness!**4. **Conor McGregor Crashes Sydney Sweeney's Insta with "Road House" Plug: A Knockout Move in Movie Marketing!**5. **Reba McEntire Squashes Taylor Swift Super Bowl Spat Rumor: A Duet of Denial and Praise on Instagram!**

In this episode of "Tales from Hollywoodland," Julian, Arthur, and Steve discuss the intricacies of film distribution and exhibition, reflecting on personal experiences and the evolution of the industry. They pay homage to Don Murray's humanitarian efforts and explore the roles of marketing, concessions, and technological advancements in movie success. The impact of streaming services on traditional models and the future of film distribution are also debated.  Links Tales From Hollywoodland on Facebook https://www.facebook.com/talesfromhollywoodland  Tales From Hollywoodland on Instagram https://www.instagram.com/talesfromhollywoodland/ Tales From Hollywoodland on YouTube https://www.youtube.com/channel/UCdLX2kbwHqdn47FNN6vVN7Q  We want to hear from you! Feedback is always welcome. Please write to us at  talesfromhollywoodland@gmail.com and why not subscribe and rate the show on Apple Podcast, Spotify, iHeartRadio, PlayerFM, YouTube, Pandora, Amazon Music, Audible, and wherever fine podcasts are found.  #MovieDistribution #ExhibitionStrategies #TalesFromHollywoodlandPodcast #FilmIndustryInsights #MovieMarketing #DistributionChannels #CinemaTrends #PodcastEpisodes #EntertainmentBusiness #FilmExhibitionTactics #HollywoodInsights #MovieIndustryPodcast #DistributionModels #FilmPromotion #HollywoodStories #StevenJayRubin #Podcast #TalesFromHollywoodland #ArthurFriedman #JulianSchlossberg

Two of André's worlds collide in one interview...marketing and movies!Craig Miller is a well-known and respected writer/producer with over 200 credits. He has worked in live-action and animation, written scripts, developed series, pitched to studios and networks, produced, cast, approved storyboards, character designs, and animation – the entire gamut of what goes into creating, selling, and producing a TV series.Craig talks about coming to movie marketing through conventions. A grassroots approach to getting eyes on films, transitioning into writing for animation and shares some amazing stories about many of the cult films he worked with!

 Kevin is joined by award-winning entertainment marketing executive and former CBS Films President, Terry PressTerry Press has held top marketing positions at studios like Disney, DreamWorks, and CBS Films. She's known for her brilliant campaigns for films like American Beauty, Gladiator, Shrek, and many more. In this conversation, we get an insider's peek at Terry's approach to movie marketing and what makes a film truly resonate with audiences. We also hear fun behind-the-scenes stories about working with talents like Steven Spielberg, Sam Mendes, and David Fincher.Early Years and Love of Old Hollywood (2:47) Terry shares how her love of classic Hollywood films was fostered by her parents at a young age. Emotional Storytelling and The Sound of Music (9:07) She explains why movies like The Sound of Music and American Beauty were so successful - they touched on universal human emotions and experiences. Behind the Scenes of Testing American Beauty (18:43) We get behind-the-scenes insight into testing American Beauty and why Terry knew it would connect despite mediocre audience testing scores. Marketing Gladiator to Appeal to Women (22:05) Terry explains how she strategized marketing Gladiator and its appeal to women based on the protagonist's family tragedy. Handling Creative Conflicts (25:46) Terry comments about periodic conflicting ideas between filmmakers and studio marketing executives regarding the creation of movie trailers.   Candid Takes on Industry Legends (38:10)Terry gives her candid, rapid-fire takes on industry legends like Steven Spielberg, Sam Mendes, Jeffrey Katzenberg, and more. Shyness Behind a Tough Exterior (50:07) In a vulnerable moment, Terry reveals most don't know she's quite shy, despite her perceived tough exterior.Tune in for a fascinating conversation as Terry Press provides wisdom from film marketing insights to stories about Hollywood legends to her unique personal perspective. Terry is driven by a genuine passion for great movies and storytelling, and she understands how to craft campaigns that don't just sell films but reveal their deeper essence and meaning. It's no wonder Terry is so respected by giants like Spielberg and Katzenberg. Her marketing mastery, authenticity, and humanity shine through in this chat. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Terry PressProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Terry Press:LinkedIn: https://www.linkedin.com/in/terry-press/Twitter: https://twitter.com/reata1956IMDB: https://www.imdb.com/name/nm1437110/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website: www.ScreenEngineASI.com   

In this week's episode of the Boxoffice Podcast, co-hosts Rebecca Pahle, Russ Fischer, and Chad Kennerk break down the latest updates on the SAG/AFTRA strike and a number of release date changes before analyzing the outsized box office success of Five Nights at Freddy's. In the feature segment, Rebecca interviews with Showcase Cinemas' Rebecca Stein, doing a deep dive on events, influencers, and the evolution of in-cinema marketing.Give us your feedback on our podcast by accessing this survey: https://forms.gle/CcuvaXCEpgPLQ6d18 Episode Resources:Weekend Box Office: FIVE NIGHTS AT FREDDY'S More Than Doubles Record for Top Halloween Weekend All Time

✨ Terra Potts, Film Marketer and Previous Executive Vice President, Marketing at Warner Bros☁️ How to break into the entertainment industry with no experience☁️ How to get better at networking through solo travel☁️ Experience working on the marketing team for The Curious Case of Benjamin Button☁️ Why you should value experiences over titles and paychecks☁️ Multicultural Marketing and the Evolution of Diversity in Media☁️ Honest advice for climbing the corporate ladderJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

This Week on The Boxoffice Podcast, sponsored by Spotlight Cinema Networks: Rebecca Pahle is joined by Shawn Robbins and Russ Fischer, who discuss the most recent news on the WGA/SGA strikes and what lessons to take from Sequel September. In our feature segment, Rebecca speaks with Rich Daughtridge of the Independent Cinema Alliance (ICA) on what lessons indie theaters can take from the summer of Barbenheimer, as well as the ICA's priorities moving forward into 2024.Give us your feedback on our podcast by accessing this survey: https://forms.gle/CcuvaXCEpgPLQ6d18 Episode Resources:Weekend Box Office: THE NUN II and EXPEND4BLES Too Close to Call on Lowest Weekend of 2023

The Super Mario Bros Movie was a smash hit, but the real value comes to what small business owners can learn from this blockbuster movie. We may not have millions to pour into our own marketing strategy, but we can steal Hollywood marketing tactics and use them as marketing lessons for our own success. So what do you say? Let's dive into the Mario Movie's marketing magic and find some marketing tips and tricks from the Mushroom Kingdom. Let's a-go! Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

Movie Poster Design with Arun Ajikumar! Aesthetic Kunjamma! Bramayugam! Kathy and Arun (designer of poster for Mammootty's new film Bramayugam)  talk shop ie movie poster design and the entertainment marketing biz in this fun discussion of the world of key art! We compare Hollywood versus Indian movie marketing. Peek behind the curtain with us.#movieposters #movieposterdesign #aestheticKunjamma #entertainmentmarketing #Arun AjikumarGet early access to these reviews by joining Patreon or our YouTube channel! YouTube Membershiphttps://www.youtube.com/channel/UCvt8UhKoTahIIRGIwxzUVVA/joinPatreonhttps://www.patreon.com/CinemondoPodcastJoin this channel to get access to fun perks like exclusive content and private Discord channel!:https://www.youtube.com/channel/UCvt8UhKoTahIIRGIwxzUVVA/joinOfficial Swag https://shop.spreadshirt.com/cinemondoNew videos daily!!Subscribe for the latest movie reviewshttps://www.youtube.com/channel/UCvt8UhKoTahIIRGIwxzUVVA?sub_confirmation=1

On this episode, Taylor and Ariana are sitting down with the Digital Marketing Manager for Right On Crime, Britt Allen, to talk through all things criminal justice policy, marketing trends, and of course... the Barbie movie!

This week on Dune Talk, we're addressing those rumors that Dune: Part Two may get shifted to 2024 as a result of the ongoing labor union strikes in Hollywood. What scenario is most probable and how could a release date change impact the movie's success? Johnny, Marcus, and Simon also discuss long-awaited news for Dune: The Sisterhood and how this TV show's production is moving ahead.Segments:0:00:00 - IntroDUNE MOVIE NEWS0:01:16 - WB Considers Dune: Part Two Delay0:08:08 - Movie Marketing, Without Its Cast 0:16:59 - Awards Season PerspectiveDUNE TV NEWS0:21:53 - Dune: The Sisterhood To Resume Production0:26:05 - Cast and Crew Changes0:35:42 - OutroDune news stories covered on this podcast episode:Rumor: Dune: Part Two Could Move to 2024 Due to Union StrikesDune: The Sisterhood Soon To Resume Production In Hungary Following Winter Hiatus, Will Continue Throughout StrikesVisit https://dunenewsnet.com/ for more features and follow us on Twitter, Instagram, and Facebook to be the first to hear exciting Dune announcements and movie news.This show's hosts:Marcus Gabriel | @MarcusIsWritingJohnny Sobczak | @JohnnySobczakSimon Daoudi | @sdaoudiDo you have a question or suggestion for a future episode of Dune Talk? Tweet out to @DuneTalkShow, reply to our posts on Facebook or Instagram, or email us at DuneTalkPod 'at' gmail 'dot' com.Special thanks goes out to Ashton GIeckman for music and Sheldon Lee for voice overs.

Jahan, Gary and Drew discuss AMC dropping their movie theater 'sightline' payment plan, as well as the release of 'Barbenheimer' and movie viral sensations. They discuss their fresh picks of the week including: Barbie; Oppenheimer; Master Gardener' Glitch: the Rise and Fall of HQ Trivia; Righteous Gemstones; Dead Island 2; Metroid Dread and more. Find us on Twitter: @Fresh_OuttheBox @RockFact @CasualtyCDG @drewmunhausen

This was a hilarious pod, y'all. The boys get into their busy summer weeks, Barrington's Gotcha Day, the new Yeezy drop, more songs in your head when you wake up, the amazing Barbie movie marketing, Bronny James had a cardiac arrest, Doja Cat's new song, Benny The Butcher did a beer collab with Froth in Buffalo, Messi scores his first goals with Inter Miami, the Saudis want to pay Mbappé a billi, Kodak Black did a song with 6ix9ine and dissed him on it, the Drake and Central Cee freestyle, RIP Tony Bennett, the hilariously weird NPC trend, Jadakiss' pause hypocrisy, Joe Budden says Childish Gambino and Drake should have an actor/comedian battle, A$AP Rocky disses Travis Scott, and more of the Best Debut Single game. Bless. Follow the new Bad Habits Instagram account: @BadHabitsPod ICYMI: The Movement Fam Presents The Valentine's Day Mixtape Vol. 15: From The A To The T.O., With Love | https://bit.ly/TMFVdayV15 Cee x D-Cipher - Bye Toxic City Vol. II | https://ffm.to/byetoxiccity2 Notion - Since Never | https://notion.bandcamp.com/track/since-never Cee - Relentless (Deluxe) | https://ffm.to/relentlessdeluxe Cee - Rome ft. Myer Clarity | https://ffm.to/ceerome Cee - Entropy | https://ffm.to/ceeentropy Cee - Cross The Line ft. Andrew Cameron | https://ffm.to/ceecrosstheline Cee - I Got Next ft. Myer Clarity + Notion | https://ffm.to/igotnext Cee - Stay Woke | https://ffm.to/ceestaywoke "This Is Cee" Spotify Playlist | https://bit.ly/ThisIsCeeSpotify Notion - Place I Know | https://ffm.to/notionplaceiknow Cee - Let Justice Prevail ft. Caleb Hart | https://ffm.to/ceeletjusticeprevail Cee - Relentless | https://ffm.to/ceerelentless   Theme tune produced by Notion. Purchase beats: notionbeats.com Follow the team everywhere: @BadHabitsPod @TheMovementFam @CeeFor @Notionbaby @iDahnJohnson

Welcome to the third episode of Branding Beauty, the podcast that explores the fascinating world of branding in the beauty industry. We take a deep dive into two exciting topics: the marketing strategy behind the highly anticipated Barbie movie, set to launch this Friday, July 21st 2023, and the power of Threads for beauty brands. Join us as we unravel the intricate web of marketing surrounding the Barbie movie. We delve into the carefully crafted strategies that have generated buzz and excitement leading up to its release. From innovative partnerships and collaborations to targeted campaigns, we explore how the Barbie movie is shaping its brand image and captivating audiences worldwide. But that's not all, in the second half of our episode we shift our focus to Threads and its significance for beauty brands. Discover how Threads, a platform for connecting with customers through text, can be leveraged to strengthen brand identity, foster customer loyalty, and drive sales. We discuss the importance of finding the right tone of voice to effectively engage with your ideal customers and create meaningful connections that extend beyond traditional marketing channels.  Read our full show notes here; https://sociallyciaraagency.com/podcast-episode/ep-03-threads-for-beauty-brands-the-barbie-movie-marketing/  Follow us on Instagram; https://www.instagram.com/sociallyciara.agency/ 

Are you dreaming about Barbie yet? This week we do a deep dive into the marketing that has continually been going viral since April of this year. We explore how the iconic doll brand also became a digital marketing icon by creating trends and making marketing moves that will go down in toy history. Get ready to dive into the world of Barbie and her groundbreaking marketing team for the highly anticipated live-action film, releasing on July 21st, 2023.Over the past five years, marketing strategies across all industries have shifted to social media platforms, leading big brands to market on Facebook, Instagram, and Google Ads. But how does a brand stand out amidst the constant scroll? Barbie's team seems to have the answer, embracing iconic partnerships and leveraging the signature pink and femme essence of the Barbie brand.In this episode, your host Azhelle Wade, a toy industry expert, takes you on a journey through some of the most successful Barbie marketing efforts deployed in recent years. She breaks down how you can apply similar concepts to your own toy business, regardless of whether you're an aspiring toy entrepreneur with limited funds or a toy executive looking for creative marketing ideas.From the Barbie Selfie Generator that went viral on Instagram to the Barbie Xbox Controller collaboration with Forza Horizon, and the immersive Barbie World Experience, you'll discover the power of creating unique, Instagrammable moments that captivate your audience and build a sense of brand ownership among consumers.So get ready to learn from Barbie's marketing playbook and discover how these marketing moves can inspire and elevate your toy business. Whether you're a toy startup or an established toy company, this episode will provide you with valuable insights on how to engage and captivate your target audience like never before.So grab your headphones and get ready to dive in.EPISODE CLIFF NOTES:[02:10] The Rise of Social Media Marketing: Discover how Barbie's marketing team mastered social media and gorilla marketing in the digital age.[03:25] Barbie Selfie Generator: Learn how the iconic Barbie selfie generator went viral on Instagram and engaged audiences with personalized Barbie movie posters.[06:00] McDonald's India Best Use Case: Uncover how McDonald's India creatively used the Barbie AI app to promote their Big Mac with a Barbie movie twist.[14:06]Barbie Malibu Cafe: Explore how the Barbie Malibu Cafe created an Instagrammable and immersive experience for fans, and how you can do the same for your brand.[22:07] Themed Airbnb for Your Brand: Discover how Barbie's Dreamhouse Airbnb listing allowed fans to experience the world of Barbie in real life and how you can do something similar.[28:10] Barbie Going Viral: Observe the power of organic marketing as Barbie-related content goes viral, demonstrating the impact of social media on brand engagement.[34:05] Do Your Homework: Pick one of the Barbie marketing tactics discussed and start planning how you can apply it to your brand.Have a great idea for a toy or game? Start here. Visualize, Validate, and Vow to make your toy or game idea real in this 5 day bootcamp. Visit learn.thetoycoach.com/bootcamp to sign up.Support the show

With the release of the new Barbie movie, Brisbane has gone pink!See omnystudio.com/listener for privacy information.

Barbie has been taking the film industry by storm - and the marketing community has noticed! This week we're joined by Moshe Isaacian, Brand Strategist, to talk about what's great about this campaign, and how it may rekindle a flame that has been somewhat lost in entertainment marketing.

"For FastX, we wanted to do something different... we created an unforgettable experience that brought people to the cinema and brought audiences to the brands. It's giving value to everyone in the whole system." Tega Williams Tega Williams Uwagho is Marketing Manager for Silverbird Film Distribution (SFD). Based in Lagos, Nigeria, SFD holds the exclusive rights to distribute Universal and Paramount Pictures titles in West Africa.  Tega has over eight years working experience in Marketing, Public relation and Event activation earned Diploma in Digital marketing from Team7Project academy Lagos. Project Management professionals (PMP) a graduate of statistics and Business administration from the Federal Polytechnic Auchi, Auchi,  Edo State. Tega Williams is  passionate about Marketing, public relations and brand activation and in this episode discusses the startegies that are provinf successful for launching films in the West African market including the launch of FAST X that brought together multiple brands and experiential elements. Tega also discusses the challeneges and opportunities of releasing films in a growing market including multiple languages, the local cinema infrastructure as well as the differences between Hollywood and Nollywood.

In this episode, Jordan & Mateo explore the importance of digital marketing in the film industry and how it can make or break a movie's success. We begin by discussing what makes a good digital campaigns for movies, which includes having a clear and concise message, using targeted advertising to reach the right audience, and creating engaging video content that build anticipation. Next, we discuss how campaign for the upcoming Super Mario movie has done a great job of doing so. We discuss the various tactics used in the campaign, such as consistent video creation, using outside-of-the-box digital tactics, and partnering with popular influencers and brands. Finally, we look back at the 1993 Super Mario movie and how it could have been more successful if it could have had a strong digital marketing campaign. We discuss the missed opportunities and how a more targeted and creative digital campaign could have helped the movie reach a wider audience and generate more interest. Check out the trailer for the Super Mario Bros movie: https://www.youtube.com/watch?v=TnGl01FkMMo

Midway Avenue Productions Presents, The Genre of Your Life Podcast!Episode 11 | Another lucky week for YOU our listeners as we have another episode dropping this week! On this episode, we talk about good and bad examples of movie marketing. Has the recent marketing of movies been showing too much? Doug gives his Non-Spoiler review of John Wick: Chapter 4 and we talk about why we love the John Wick franchise. Filmmakers who we appreciate and what potential DC projects they could be a part of and much more!ABOUT The Genre of Your Life:Ever wondered if your life was a movie or a tv show what genre would it be? Do you have a show or movie that defines who you are? The Genre Of Your Life is a podcast all about the movies and shows that define who we are as individuals! Why do certain movies and shows hit us differently than others? If your life was a library full of movies and shows what would the catalog be? Tune in every week to hear us discuss the genres of our lives!Hosted & Produced by:Doug JonesNicholas "Nick" JohnsonMoses LawiJoel KindelanWHAT is Midway Avenue Productions?Our mission at Midway Avenue Productions is to provide relatable and engaging forms of entertainment with creativity, ingenuity, and originality. Would you like to be a resident of Midway Avenue? Everyone and anyone is welcome! Our current productions range from Podcasts, Script Writing, and Film & TV Reviews with the goal of expanding into more services in the near future. For any and all inquiries please contact us at midwayavenueproductions@gmail.com or send us a DM on Instagram @midwayavenueproductions.Website: https://www.midwayavenueproductions.com/Follow us Social Media!Instagram: @midwayavenueproductionsTikTok: @midwayavenueproductionsMusic by Genx Beats from Pixabay

Showcasing one of my favorite wrestling tag teams of all time in this NWA/WCW watch-along, my grievances with how movies are marketed in the modern day, and how movie trailers are supposed to be instead of how they are. Indulge!

Matthew and Ryan break down the box office big hitters with Black Adam's impressive hold and the high return on Prey for the Devil, as well as analysing the audience that came out for Prey for the Devil. With the big news of Twitter's recent acquisition by Elon Musk, the boys talk through what this means for movie marketers in the initial reaction, as well as what it might mean as time goes on. Topics and times: Box Office Recap - 0:59 Audience analysis for Prey for the Devil - 7:47 What Twitter's acquisition means for movie marketing - 15:20 Next Week - 29:13

The BUZZ: October 3rd, 2022This week the BUZZ features Trolli's Candy Cereal & Smile Movie Marketing.The BUZZ is a weekly video segment that's curated by humans for humans. In other words, no evil robots have been used to create this podcast. Use the Search Keywords to quickly access the content in this episode.Listen to each short episode and get fresh BUZZ from the world of marketing and beyond. Presented by Speaking Human—where marketing and pop culture collide. Visit SpeakingHuman.com/BUZZ to watch these and other podcast episodes, or to get more human content and to explore our extremely human universe.

The BUZZ: October 3rd, 2022This week the BUZZ features Trolli's Candy Cereal & Smile Movie Marketing.The BUZZ is a weekly video segment that's curated by humans for humans. In other words, no evil robots have been used to create this podcast. Use the Search Keywords to quickly access the content in this episode.Listen to each short episode and get fresh BUZZ from the world of marketing and beyond. Presented by Speaking Human—where marketing and pop culture collide. Visit SpeakingHuman.com/BUZZ to watch these and other podcast episodes, or to get more human content and to explore our extremely human universe.

Bad news… Hamzah's taking a break from Atypical?! Listen to us talk about using fish to calculate climate change, if aliens are real and why Atypical may be losing a member. Follow our socials, podcast platforms & use our anonymous submission form - https://linktr.ee/theatypicalpodcast (2:03) - Harshu's Paris Trip (13:45) - Optimus "Tesla" Prime (23:15) - Weird Kids Names (26:10) - King Charles on Our Money (28:25) - Armageddon Is A Lie (33:30) - Climate Change Proof (39:10) - Cameo Millionaire (49:00) - Deadpool 3, Don't worry darling Controversy & Movie Marketing (1:10:52) - Hamzahs leaving?! --- Send in a voice message: https://anchor.fm/theatypicalpodcast/message

Sohile & Yousuf discuss Trevor Noah's announcement of leaving The Daily Show, bagging Dua Lipa, SNL's season premiere, the 'Smile' movie marketing campaign, and more! --- Support this podcast: https://podcasters.spotify.com/pod/show/saywhatpod/support

Happy Monday Nerds Thanks for tuning into Episode #102 of the Morning Donut Podcast! Listen and enjoy, or else!  This episode was also live-streamed on YouTube.  If you would like to watch this episode instead, click the link below!    Video Version Here

As the CEO and Chief Creative Office for The Craftsman Agency, Gina has worked with major entertainment brands like Disney to create buzz around new releases. For episode 56, we sit down with Gina to talk about the strategies and difficulties with marketing stories. We explore different storytelling strategies, that don't give away the plot, and creative activations The Craftsman Agency has used to create magical moments. Gina shares how they take these strategies, typically used for TV and movies, and apply them to physical products. We also discuss if there is room for brands on new platforms, like BeReal. Shop Waves Social merch: https://www.wavessocialpodcast.com/merch Show Notes:Introducing today's guest, Gina Gianatasio Michnowicz from The Craftsman Agency.Starting at the beginning, was Gina always creative? What sparked that passion for her?How did Gina go from a career in HR to working as the CEO and Chief Creative Officer for The Craftsman Agency?What kinds of clients does The Craftsman Agency work with?What drew Gina into the media and entertainment industry?The challenges of marketing a story. How do you not reveal too much?Dealing with the short shelf life of social media campaigns. How The Craftsman Agency comes up with campaigns that resonate across generations. Getting buy-in from clients for creative activations. Working with other agencies: establishing boundaries and understanding objectives. How to apply storytelling to physical products. What Gina likes to see when working with creators. Do platforms like BeReal have space for brands?Gina's tips for marketers looking to work in entertainment. The best piece of advice Gina's been given.Who is making waves online and why?In this episode:The Craftsman Agency: https://www.thecraftsmanagency.com/ Gina: https://www.linkedin.com/in/gina-gianatasio-michnowicz-987380/Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/PPC Ponderings PodcastConsider core questions about digital advertising, in an investigative journalism format.Listen on: Apple Podcasts Spotify How to Build a Successful Membership BusinessInterviews with business owners about how to build and scale a sustainable membership.Listen on: Apple Podcasts Spotify

What goes on behind the scenes of getting your favourite movies on the big screen as you settle down with a tub of popcorn in those plush red cinema seats? And what role does data analytics play in it? This week, we bring you another classic episode! All the way from early 2020, we bring back Episode 10, coming back as Episode 107. Have you been back to cinemas since then? Meet Matthew Liebmann Matthew's Role as a Data Science Leader at Vista Matthew Liebmann is the Chief Innovation & Data Officer of Vista Group. Vista Group provides software and additional technology solutions across the global film industry. It is the parent to several businesses, including Movio - an authority in moviegoer data analytics, Veezi, movieXchange, Maccs, and Numero. Matthew's Other Work in Data Science and Media With over 25 years of experience in the entertainment and media sector, Matthew was previously the COO and the Global President of Movio. Here, he worked to ensure the continued success of Movio Cinema, the flagship product of the company, and leading into growing markets in the US and Canada, China, Japan, India, UK, France, Mexico, and Brazil. Matthew is also a former board member of Screen Australia, the key Federal Government direct funding body for the Australian screen production industry. Prior to this, he was the COO of HOYTS Entertainment, one of the world's leading entertainment companies with a chain of successful cinema complexes in Australia and New Zealand, and as a Director at PricewaterhouseCoopers (PwC). Marketing, Customer Experience, and Entertainment In this exclusive analytics podcast episode, Matthew shares: The cutting-edge advancements in entertainment marketing The use of data and analytics to create stellar customer experience Weaving the online and offline data for the betterment of moviegoers, filmmakers, and the exhibitors alike Loyalty programmes, subscriptions, purchase information, time and frequency, and many other details Giving the best experience to the customers so the main purpose of data and analytics does not fail Why Netflix is buying cinemas Which direction streaming services are headed in How cinemas have kept competing, innovating, and thriving. How the rise of so many streaming services is going to create problems for the consumers How local content can survive in the age of streaming disruption. If you are looking to try something new and join the realm of data science in the entertainment industry - or if you're simply interested to know what goes on behind the scenes, this is the episode you do not want to miss out on. --- Send in a voice message: https://anchor.fm/analyticsshow/message

This episode is a deep-dive into the pivotal role of audience research in film with Kevin Goetz. Nicknamed “the doctor of audience-ology,” Kevin has been at the centre of what Hollywood calls the movie research industry for more than thirty years. His firm, Screen Engine/ASI, conducts research for a majority of all movies that are widely released in America and around the world. With decades of experience, Goetz has worked alongside all of the major film studio chiefs, network and streaming platform executives, and production company decision-makers. The Los Angeles Times Magazine counted him as one of the 100 most powerful and influential people in Southern California. As well as sharing fascinating insights into the testing process, Kevin makes the compelling case that every movie should be profitable if researched and budgeted correctly! His new book, 'Audience-ology: How Moviegoers Shape the Films We Love' is available now. This episode is in partnership with the Movie Marketing and Distribution Podcast. More info at www.futureoffilm.live

In this Filmmakingstuff interview, Tom Malloy talks with Michael Joy, the CEO of Marketing Macabre, a marketing company made specifically for marketing horror movies! - - - - Shownotes: Jason Brubaker is the founder of Filmmaking Stuff. He consults with film producers on building buzz, growing community, and leveling up their careers. Tom Malloy is a film producer, actor, and writer. He has raised over twenty-five million dollars to produce and distribute multiple feature films throughout his career. - - - - WEBSITE: https://www.filmmakingstuff.com   MASTERMIND: https://www.filmmakingstuffhq.com   TWITTER: https://twitter.com/filmmakingstuff  

This week we cover the weekend just been, exploring Boss Baby: Family Business and Forever Purge on their domestic opening weekends. We also sit down with Elizabeth Trotman, CEO of StudioCanal for Australia/New Zealand and talk movie marketing and local content. We also look ahead to this coming weekend and pre-sales for Black Widow. Topics & Times: Box Office Recap - 1:33 Elizabeth Trotman - 5:21 Black Widow - 22:00

When it comes to movie marketing, everybody is nobody.

In this film distribution podcast, we share the most simple movie marketing tactic.