Masters of Marketplace

Small businesses have been shut down. Millions of people have been ordered to stay at home. We are living through history in the making as we experience the global pandemic known as COVID-19. Last week, Amazon announced that they would no longer accept items other than household staples, groceries, medical supplies and other high demand products at its warehouses until at least April 5th. Tune in to learn what you can do to ensure your business doesn’t collapse amidst this crisis.  Amazon surprisingly announced last week that it will no longer accept other items than household staples, groceries, medical supplies and other high demand products at its warehouses until April 5th.  The new policy is the eCommerce giant’s reaction to the coronavirus pandemic. This will immediately affect millions of Amazon third-party sellers and vendors.  There have been lots of small businesses that are forced to shut down - restaurants, bars, gyms, indoor sporting centers and many more…. We ALL are affected by this coronavirus outbreak in one way or another and the best thing to do now is to try to stay optimistic and do the best we can to focus on the positive.  In this episode of the Masters of Marketplace podcast Kathleen recommends what FBA sellers should be doing since the new policy, which categories are being prioritized by Amazon and how everyone could support small and local businesses. She is also revealing what her family is doing during the COVID-19 outbreak, what fun things to do while social distancing and if there is any good news about being in a pandemic situation.   You don’t want to miss this interesting episode! So, let’s tune in! Show notes at http://www.mastersofmarketplace.com/27

The world is on fire! The WHO has already declared Coronavirus COVID-19 a pandemic and some countries are on lockdown because of it. It’s affecting people’s lives and businesses from all different angles.  From a business perspective what would you do when something like this happens? Especially when it’s something completely outside of your control? Does your business have a backup plan for when the unexpected happens? It’s difficult to know how to begin developing a backup plan without some guidance and there isn’t a one-size-fits-all rule.   This week’s episode theme of the Masters of Marketplace podcast is very hot as Kathleen is going to discuss the importance of creating a contingency plan for your Amazon business, why you should implement one and how to take the right actions.  She is revealing some of the most common scenarios you should be prepared for to ensure your business will continue to run and thrive, despite unforeseen circumstances that could become business breakers if not taken care of and planned for properly. Tune in to get to know the full breakdown and learn what steps you as an Amazon seller should take to establish a sustainable and successful thriving business. Show notes at https://www.mastersofmarketplace.com/26 

As an online business owner you’ve already decided to expand your business by selling products on Amazon. And now you have to decide whether you should sell on Amazon Seller or Amazon Vendor.  But what are the differences between the two Amazon selling models and what’s most important:  Which one will best suit your business?  Making the right decision could be very confusing especially if you are new to Amazon and still haven’t yet launched your product.  But don’t get stuck because we are here to help. Listen to this interesting episode of the Masters of Marketplace podcast and let Kathleen share with you the fundamental differences between the two methods of selling and their key benefits and drawbacks.  Kathleen discusses which way to go if you want to be more in control over your product, if you own a large or a small brand, or if you want to maximize your sales. Tune in to find out the full breakdown and check out what Amazon platform Kathleen recommends  you should be selling on and why.  Show notes at https://www.mastersofmarketplace.com/25.  If you’re looking for additional help and support with growing your business on Amazon, considering joining the Masters of Marketplace membership here: https://www.MastersofMarketplace.com/join.  This membership takes you step-by-step through the process of selling on Amazon, from creating beautiful, optimized product listings to launching and marketing your store, and trainings you and/or your employees to expertly navigate the Amazon marketplace so that your business can operate at its full potential.  PLUS you’ll get direct access to Kathleen through weekly office hours and become part of an amazing community of other like-minded business owners who will help guide and support you through this exciting journey. Check it out here at https://www.MastersofMarketplace.com/join. Show notes at https://www.mastersofmarketplace.com/25. 

Imagine one day you wake up in the morning and see that your Amazon listings are gone! Amazon has removed them and you can’t figure out why. You contact Amazon and the only thing they tell you is that your product listings are being suppressed. You start scanning bit by bit through the back end of your listings to identify what could be the reason for that. It’s not an uncommon situation and maybe this has already happened to you. Often times it’s because you used restricted words in your product listings’ titles, bullets or backend keywords and Amazon will remove your listing immediately and without any warning. This can be really tricky as there is no official list of Amazon restricted keywords and sometimes completely innocent products are being removed.  But don’t you worry because Kathleen is here today with another great episode of the Masters of Marketplace podcast and she will tell you the keywords you should never use in your product listings. Tune in to listen to this helpful episode to learn how Amazon detects forbidden keywords, what the consequences are for using these specific words, whether it’s possible to fix the issue and how to prevent the problems before they happen. You don’t want to miss this interesting episode! So let’s dive in! Show notes: https://www.mastersofmarketplace.com/24

One of the biggest problems plaguing brands on Amazon is the ever decreasing profit margins across many different categories and products. Amazon has been squeezing its sellers, but the good news is there are solid ways to increase your brand’s profits across the Amazon marketplace. Whether you have small or large products, high priced or low priced items, listen in for 6 simple yet super effective ways to increase your profit margins on Amazon. Show notes: https://www.mastersofmarketplace.com/23 Do you often find yourself asking, ‘’ How could I be more profitable on Amazon’’ or even worse, “Why can’t I see any profits?’’ Amazon is one of the largest marketplaces in the world and it is a major sales channel for many companies, both small and large. But it has also become the most competitive e-commerce platform and the ever-increasing selling and fulfillment fees can quickly kill your profit and put your business in serious danger. Fortunately Kathleen is back with another helpful episode of Masters of Marketplace!  Today she shares 6 different strategies to increase your profit margins when selling on Amazon. This marketplace can be a goldmine if you know how to optimize your products for sale. Take advantage of her over 10 years experience and learn for free how to implement her top essential yet incredibly easy ways to save money on fees, how to  reduce packaging and shipping costs and boost sales.  Plus, you will have the chance to find an untapped profitable niche on Amazon!  Tune in to get the full breakdown of her methods and get to know how to connect with people passionate about Amazon just like you!  Let’s dive in! Show notes: https://www.mastersofmarketplace.com/23

Pricing is something so many e-commerce brands struggle with as online retailers are always competing for the lowest price to serve their customers. How can you ensure that you’re making a profit on each sale? Competitive pricing across your sales channels is critical to the success of your e-commerce brand. But be careful, there are some ways that Amazon will penalize you for this. Listen and learn how to price your products for a profit across all e-commerce channels in this episode. Pricing is one of the most crucial steps to set yourself up for success. It doesn’t matter if you are just starting to sell on Amazon or you’ve been at it for years. It is also one of the major things Amazon looks at when determining who wins the Buy Box.  When you’re a seller on one of the biggest and most competitive e-commerce platforms it is very important that you price your products for a profit if you want to grow a successful business.  In this podcast episode Kathleen shares her knowledge on what your strategy should be when setting the prices of your products on your Amazon store, your website or selling them across different e-commerce platforms.  She reveals her top advice on how to price your products on each of your e-commerce sales channels and dives in to if Amazon requires that you set the lowest prices for the products you offer.  Plus, in this helpful episode you will learn how to avoid getting in trouble with Amazon when pricing your products across different online sales channels. If you’d like to hear more of Kathleen’s take on this topic, make sure to listen to this episode – you don’t want to miss it! Show notes at https://www.mastersofmarketplace.com/22

One of the most difficult things to do as an Amazon seller in 2020 is to get product reviews. With Amazon’s ever changing rules, it’s become harder than ever to get legitimate reviews to your products, both new and old. Listen in for 5 total legal and legit ways that you can generate product reviews on Amazon in 2020.  What is one of the most important things to your Amazon customers? Quality of your products. Customers always come back when you offer a great product even if the price is higher.  A great quality product creates customer loyalty, which in turn, leads to increased sales. Yes, the ultimate goal of any business is to make money and be profitable. But if you want to set yourself up for success on Amazon, you need to make sure you provide products of high quality and a strong reputation.  Receiving authentic outstanding reviews from your customers is a humongous part of earning and building customer loyalty to your brand. It can be a big struggle for you as an Amazon seller to collect product reviews the proper way.  On this podcast episode of Masters of Marketplace, you will learn how to get reviews without violating Amazon’s terms of service. The last thing you want to do is put your account at risk of deactivation.   Kathleen will also advise you on the latest and most efficient techniques of increasing your reviews that will make you stand out from your competition. Plus, you will receive expert tips on how to automate the collection of product reviews. You won’t have to worry about how to get more product reviews.  Be sure you take the time to listen to this podcast episode and find out how to implement these methods to increase your sales and grow your business on Amazon! Show notes at https://www.mastersofmarketplace.com/21

What is one of the quickest ways to boost your sales? Set up an Amazon promotion code. Whether you’re looking to launch a new product or sell through some of your slow moving inventory, promotions are a great way to quickly increase your sales. But beware! There is one crucial mistake during set up that can plummet your business fast. Listen now so you never encounter the horror of losing money, inventory and control over your product on Amazon.  Show notes at https://www.mastersofmarketplace.com/20.  ‘’Amazon promotions killed my business!’’ You’ve likely heard painful stories like this. But if not, tune in and listen to this helpful episode to find out what the biggest mistake is to avoid when creating your private promotion opportunities on Amazon.  When you launch your product, you want to make sure you set yourself up for success. Offering discounts is one of the best ways to drive quick sales to your listing and for minimal cost. There are lots of horror stories in the Amazon space, however, of people setting up promotions who ended up losing their money, inventory, companies - everything! You don’t want to be one of them, right?!  This is not to scare you into never creating promotions, though. This episode discusses some of the worst case scenarios and pitfalls that have happened as a result of not setting promotions up properly within your Amazon marketplace account. Do your homework, listen to Kathleen and be prepared to implement a super smart launch strategy that will prevent you from losing money while increasing our sales. Learn from the Amazon expert who will help you set everything up and be next to you all the way to your success!  To hear more on this topic and learn future proof tips, make sure you listen to this episode. Show notes at https://www.mastersofmarketplace.com/20

It’s passive income that everybody’s talking about nowadays and how  you can make money literally while you sleep! Pursuing the dream of generating passive income isn't always easy, but it's far from impossible.  You can create passive source of online income as an affiliate especially as part of the Amazon Affiliate Program. Amazon is not a place to only sell your products, but also where you can make money when your following purchases products that you recommend to them.   This is a great opportunity for just about everyone and you can start right away with no inventory or upfront costs!  Tune into this amazing episode to hear more about the program, who is it for, how to sign up and how to benefit the most of it. Kathleen shares her knowledge not only on promoting your affiliate links the proper way but also the best practices and pro strategy tips of her over 10-year experience so that you become a successful Brand Influencer on Amazon. Listen to the full episode to learn how to make money with Amazon’s Affiliate Program.  Show notes at https://www.mastersofmarketplace.com/19  If you’re wondering if selling on Amazon is the right move for your business, check out the completely free training at https://www.MastersofMarketplace.com/sellonamazon.  You’ll learn: The quickest, easiest way to launch your products on the largest online marketplace in the world - Amazon. The 4 things you MUST have to ensure your product will sell well. Hint: One is a make or break...so you'll NEED this or don't even bother trying. How to save boatloads time and bypass your competitors by learning from the experts who have been launching businesses on Amazon for years.  If you've ever considered selling products on Amazon, then this training was made for you.  Check it out here at https://www.MastersofMarketplace.com/sellonamazon. 

There is a multi billion dollar market of people online who consume digital products. Combine that with the hundreds of millions of Amazon customers who are searching for solutions to their problems and you get an untapped market of people that you can potentially market your digital products to. Sounds like the perfect business, doesn’t it! Listen in for real life examples of how entrepreneurs have succeeded in boosting their sales and growing their online business through this method of selling on Amazon. Are you ready to take your business to the next level this year? If you’re looking for a little bump of encouragement and motivation to keep you headed toward your goals then listen here because Kathleen is here to help you! Imagine you have unlimited inventory on Amazon that generates you 100% profit margin. Sounds like the perfect business, doesn’t it!  The good news is that this is not a dream scenario. It’s completely possible if you have already created a digital product. Digital products cannot be held or touched but there is a multi billion dollar market of people online who consume them. They are extremely appealing as they can be created once and sold repeatedly to different customers without having to replenish your inventory.  So, how exactly do you sell digital products on Amazon? You’ve come to the right place!  On this podcast episode of Masters of Marketplace, Kathleen discusses how you can make money on Amazon without having a physical product.  She is providing smart ideas how to deliver your digital content to the customers in a correct and completely ethical way, not violating Amazon’s terms of service.  She also gives real life examples of how entrepreneurs she’s worked with have succeeded in boosting their sales and growing their online business through this method of selling on Amazon. If you want to hear more on this topic, tune in right now! If you’re wondering if selling on Amazon is the right move for your business, check out the completely free training at https://www.MastersofMarketplace.com/sellonamazon.  You’ll learn: The quickest, easiest way to launch your products on the largest online marketplace in the world - Amazon. The 4 things you MUST have to ensure your product will sell well. Hint: One is a make or break...so you'll NEED this or don't even bother trying. How to save boatloads time and bypass your competitors by learning from the experts who have been launching businesses on Amazon for years.  If you've ever considered selling products on Amazon, then this training was made for you.  Check it out here at https://www.MastersofMarketplace.com/sellonamazon.   Show notes found at https://www.mastersofmarketplace.com/18 

Let’s face it, just about every decision you make as an ecommerce business owner should be based on data. Data is considered as one of the most valuable assets of companies in the digital economy and there is no excuse for not using this knowledge to your advantage to get ahead of your competition and boost your sales.  The key to successful selling is understanding your customers and your competition. When you use a digital platform like Amazon you can track and record just about every customer reaction. E-commerce tools are the right hand of every seller whether you’re a beginner or making six figure profits. It is true that tools can be an essential part of working smarter, not harder but which are the right ones to trust and to really help you skyrocket your sales on Amazon?  On this podcast episode, Kathleen goes over her favorite ecommerce tools she’s been using for years and has provided her with tons of valuable knowledge plus saved her countless hours that otherwise would have been manual working or simply guessing.  To get the full run-down on the tools she cannot live without, make sure you listen to this episode. Take out a pen and paper and let’s dive in! Show notes at https://www.mastersofmarketplace.com/17

This week we are taking a short break from the Masters of Marketplace podcast. I am so grateful to have you as a listener and subscriber and someone who has placed your trust in me to help you grow your business on Amazon. New episodes will resume next Tuesday, December 31 and every week after. Happy holidays and see you next week! 

Are you leaving money on the table each month as an Amazon FBA Seller? Are you fed up with all the fees Amazon is charging that are draining your ecommerce business profit margins?  Yes, fees are tough and it’s hard to make a profit on some items selling on Amazon. A lot of sellers are not aware of the fact that they can lower their FBA fulfilment fees and actually increase their profitability.  Take a deep breath and start listening because in this podcast episode, Kathleen opens up about simple yet smart ways to save on costs. Take the opportunity to learn from an industry expert and get the full breakdown on each of them and learn how to save money and get ahead of your competitors. Let’s start increasing your profit today! It can be difficult to make a profit selling on Amazon, particularly when it comes to selling certain items. Here are 4 ways that you could potentially save money on Amazon FBA fees and increase your profit margins today.  Don’t sell items that retail for less than $10. It can be hard to profit from these low priced items. That doesn’t mean you can’t ever sell items under $10. If you really want to, check to see if you qualify and then utilize Amazon’s Small and Light program. Remeasure your products to ensure the weight and dimensions are correct. This is what your FBA fees are based off of and if they’re incorrect, you could be losing some serious cash every time you sell an item. Sell in multipacks. Instead of selling 1 product, sell 2, 3, 4, etc of the same item bundled together. This allows for only one fulfillment fee for selling multiple products.  Bundle a low priced product with another product. Take two or three different items and bundle them together and sell them on one one product listing. Like the bundle idea, this also creates only one fulfillment fee for multiple products and will save you money on those FBA fees.  Want to learn how to massively increase sales on Amazon without spending 147 hours trying to figure it out yourself?  Check out this completely free video training if you’d like to learn more about how to make 5 Surefire Ways to Quickly Get More Sales on Amazon. https://www.mastersofmarketplace.com/getmoresales  You’ll learn how to leverage what you already have in your business to accelerate your sales on Amazon, discover the most important things to do to make your listing irresistible to Amazon customers, plus how to get your products seen on Amazon deals pages (without having to give a 90% discount). If you own or manage an Amazon store and are looking to skyrocket your sales, then this training was made for you.   https://www.mastersofmarketplace.com/getmoresales  Episode show notes at https://www,mastersofmarketplace.com/16

What is arguably the worst thing that can happen to destroy your Amazon sales (besides your account getting shut down)? Running out of inventory!  No matter how high your product ranks or how optimized your listings are, your seller performance rank will plummet if you are out of stock.  Even worse is that your listing will not show up in any search on Amazon and your competition will take huge advantage of getting the sales you would normally receive. Your customers could also lose trust in your brand and all this could threaten the existence of your business. This can be a real nightmare scenario!  The best way to deal with this issue is to make sure you never run out of inventory on Amazon. In this podcast episode Kathleen shares a simple and important strategy to never lose a sale on Amazon because of low or out of stock inventory. It’s Q4 when sellers make the most of their profit and it is essential that you make sure that your items are always available for sale.  Check out this strategy to help get ahead of your competitors and boost your sales this holiday season. And listen to the end of this episode you will get a free video training to learn 5 sure fire ways quickly get more sales! So, lets dive in! Show notes at https://www.mastersofmarketplace.com/15  Amazon fulfillment check ins can be slow around the holidays If you’ve ever sent inventory to Amazon to fulfil for you, you understand how long it can potentially take for you to ship your items there, for them to receive your products and then for the items to be stocked into inventory.  Pros of always having stock available Sales, sales and more sales. You are always open for business and customers can always find your products to buy on Amazon. This provides a good customer experience for Amazon customers and will help your organic search rank continue to grow because you can always process sales.  Cons of running out of stock on Amazon You can’t make sales! Plus your search rank on Amazon starts to plummet because your products because unsearchable. This is a negative experience for Amazon’s customers and they do not want their shoppers to find a product and then be disappointed because the item is out of stock.  So what IS the secret strategy for never running out of stock in your Amazon store?  The quickest, easiest way to do this is to clone your FBA listings so you can offer both Fulfillment by Amazon and fulfill the same product through your own fulfillment methods.  Listen closely in this episode as Kathleen shows exactly how to do this and all the benefits that will come from you putting this tactic in place within your Amazon store.  Show notes at https://www.mastersofmarketplace.com/15  

Building trust with your customer is one of the most important parts of being an Amazon seller. You need to show your customers that you truly care about them and believe in your products.   Beyond building buyer trust, your seller rating is an important measurement of your performance on Amazon. Because it’s a vital part of your seller account health, your seller rating can have a huge impact on your business. Amazon is more likely to place your products in the Buy Box and potentially rank them higher in search.  In this podcast episode Kathleen gives her professional tips on how to increase your seller rank even if you have negative reviews. Check out her very logical and simple steps to improve your rank from Amazon’s and customer’s perspective and boost your sales!  Two different kinds of reviews on Amazon and what they mean The first type of reviews you can receive on Amazon are product reviews. These are the reviews you see from customers that display direct on the product listing page and are linked right at the very top of the listing under the title.  Seller reviews are reviews that customers submit to rate you as a seller. Did they have a good experience purchasing from you? Was your customer support on par? Was the product they received defective at all? These are all things customers can discuss when leaving a seller review.  Benefits of having a high seller rating  Having a high seller reviews could actually help with Amazon algorithm in that you’ll get the Buy Box more often if you’re on listings with multiple sellers. It also helps with your account health and overall status in Amazon’s eyes. Plus this is a factor some customers consider when deciding which seller to purchase a product from, especially if you’re competing for a sale on a product listing.  Consequences of having a low seller review  The worst consequence of a low seller review is that Amazon could actually shut down your account. They weigh in on this and display it within your account performance health. They track your negative feedback and if you receive too many within 30 days or your star rating dips, you risk your account getting shut down.  How to be on the alert for new reviews Set up an alert so that you know right away when you get a new seller or product review. Some third party software solutions can do this for you. My preference and one I use is Feedback Genius by SellerLabs. How to increase your seller ratings on Amazon Request to remove reviews that don’t qualify by Amazon’s standards. This includes FBA orders, because Amazon takes that liability for you. You can also request to remove clear reviews that are about only the product itself.  This can be a bit of a grey area but it doesn’t hurt to try.  What to do when you receive negative seller feedback  Reach out directly to any customers who posted a negative review. It’s usually worth the extra time to contact them and reconcile anything they’re unhappy about. You can also respond to the positive reviews, too. This shows you’re an active seller who cares when people are viewing your seller rating and deciding which seller to purchase a product from. If you are on a listing with multiple sellers, this is a big factor to some customers.  Implement these techniques and you’ll be able to quickly increase your Amazon seller rating and overall account health!  Show notes at https://www.mastersofmarketplace.com/14

When you are selling on Amazon, especially when you do FBA, there is a strong chance that Amazon owes you money in one way or another. That’s right! Amazon is a big corporation and the fact of the matter is, they’re not going to be proactive about paying you for smaller hiccups you experience as a seller using their platform. They may damage your products, lose them or even charge you extra and incorrect fees. And, if you are not diligent enough or not proactive about it, you are definitely losing big money.  In this podcast episode Kathleen shares the must do business practices if you want to maximize your profit on the Amazon marketplace. She will guide you through the exact steps and the techniques that she uses in her everyday work being an Amazon business consultant. Check out this episode to find out how you can get your money back that Amazon owes you.  It’s not cheap to sell on Amazon. Between the fees, the shipping costs, advertising and your own cost to produce your products, it can be easy to lose sight of your profit margins real quickly. That’s not to say you can’t make money selling on Amazon, because you can make great money. But you want to ensure you are getting back all the money you’re owed at any given time for being an Amazon seller.  Make sure that you check for anything that’s been labeled “warehouse damaged” in your FBA inventory. This episode walks you through how to locate the proper reports so you can check through all the reasons for FBA returns, what to look out for and how to report it to Amazon so you can get reimbursed for these mistakes.  Ensure your FBA products have the correct weight and dimensions. This will save on your shipping but especially on your warehouse monthly storage fees. Don’t get overcharged because of having the wrong information in your product description and settings.  Reconcile any inventory sent to FBA that’s missing from your FBA shipment reports. Amazon rarely proactively issues reimbursements, so this is mostly up to you to report to them. You must provide documentation to show them the number of units in each box and shipment. This episode suggests a few ways on how you can protect yourself in order to ensure you’re not losing money because Amazon or your shipping carrier has lost parts of your shipments.  If you’re a customer, there are ways that you can get money back from Amazon on late order deliveries. If you’ve ever received a package late, they will give you up to $5 if you open a support ticket with their customer support, ask nicely and let them know how the late shipment has impacted you. Show notes at: https://www.mastersofmarketplace.com/13

As an ecommerce business owner you want to boost your sales. But can you set yourself apart from the competition and grow a sustainable business on Amazon? It’s time to jump into another insightful podcast episode of Masters of Marketplace and learn how to use your brand’s assets to help you gain rapid growth and success selling on Amazon. In this episode, you’ll learn why it is a smart decision to enroll in the Amazon Brand Registry Program, what you need to get accepted and what are the best ways to fully utilize its benefits. Kathleen also shares her thoughts on why creating an Amazon Storefront is an excellent opportunity to tell your brand story and how using the new Amazon advertising campaign type can increase your sales outside of the platform. To get the full breakdown on how you can set your brand up for success on Amazon, listen to this insightful episode of Masters of Marketplace. A vital factor in setting your brand up for success on Amazon is to enroll in Amazon’s brand registry program. There is one main thing you need in order to get approved for brand registry, a registered trademark. Not the ™ but the actual ®, along with packaging that displays your brand name.  Another way is to set up a beautiful amazing Amazon Storefront page to represent your brand to its fullest potential. It’s a great way to get creative on how to deliver your brand message to customers, along with highlighting your full product catalog and other resources that your business offers to customers. Plus you get access to unique analytics features to view where your customers are coming from, which pages are most popular and what products convert the best.  People buy from emotion, not necessarily out of need. Using the Amazon Storefront feature is a great opportunity to let customers know that you are a small business and what mission statement is to help them.  A+ content is another helpful tool that Amazon’s Brand Registry program allows you to utilize on the product descriptions itself. Plus, if you’re on mobile, it displays much higher on your product detail page than if you’re on a desktop, where it tends to get buried.  If you’re running ad campaigns to your products (which you should be!), Amazon’s Brand Registry program allows you to use utilize Sponsored Brand Ads. These give you ad placements right at the top of the search results page, which tend to be the highest converting ads on the platform. You can also take advantage of Amazon’s new display ad placements (DSP) where you can advertise for your Amazon listings off of Amazon.com. This is a new feature from Amazon for 3rd party sellers through Amazon Seller Central but definitely something worth while to test if you have a high enough budget to support it. Specific strategies and examples for how to utilize ads to grow your sales are also discussed. If you’re looking for additional help with growing your brand on Amazon and you don’t want to miss out on the holiday sales rush this year, then the Masters of Marketplace membership may be a great option for you!  Packed with 6 different courses, including how to set up, manage and optimize your Amazon store, it is the best resource to get direct help from Kathleen this holiday season.  Along with multiple topic specific masterclasses, the membership includes weekly live Q&A Office Hours sessions with Kathleen where she can save you loads of time so you don’t have to go down the Google rabbit hole, which may leave you stranded without an answer anyway.  Plus you get to join an amazing Facebook community with other small business owners just like you who truly believe in collaboration over competition. There’s also been a newly added payment plan to help make it more affordable during this wonderful season of giving (and receiving!).  Whether you’re a brand owner, an ecommerce Amazon manager or Amazon virtual assistant, becoming a member is going to help you get more sales if you watch the trainings, participate in the office hours and most importantly, take action!  Learn more here: https://www.mastersofmarketplace.com/join  More show notes including all link references found here: https://www.mastersofmarketplace.com/12

Are you are ready to start selling online but don’t know how and where to begin? You might be wondering, how much money do I need to investment get started? Or when is best time to take your first step? You’ve come to the right place!  Reselling on Amazon, also known as retail arbitrage, is when you buy products at a discount and then resell them on Amazon, or other online marketplace, for a higher price.  The two more important factors that will help you save loads of time and make money more quickly in you store are 1. Knowing what kind of products to look for and 2. Knowing where to find products that fit the criteria. Plus, what are the items and brands you should stay away from to help save you loads of time and money?  In this podcast episode, Kathleen reveals the fastest way to make money on Amazon during this holiday season without a brand of your own. She goes into great details about what products are best to sell along with target profit margins, what items you should avoid and how to identify the most beneficial opportunities, plus so much more!  After reselling on Amazon for over 10 years, Kathleen has made mistakes and had great successes over the years. Listen to her advice and then go take some action and make money this holiday season with reselling on Amazon!  Make sure you grab the free step by step guide on how to get started reselling on Amazon at https://www.mastersofmarketplace.com/resell.  Show notes can be found at https://www.mastersofmarketplace.com/11.

Is Amazon more competitive now than 10 or even 5 years ago? The truth is YES, it is! And it will continue to get more and more crowded with millions of new sellers joining the biggest eCommerce platform every day.  Selling on Amazon has changed through the years, but it can still be still highly profitable and a great sales avenue for your business. In this episode, you will learn how you can make your products stand out in this saturated marketplace and boost your sales with the 3 proven strategies that Kathleen shares.   Look at your pricing compared to your competition. Are you priced at the low end, the high end or in the middle of other products like yours on Amazon? Where should you be for optimal sales conversion and brand positioning? Kathleen discusses in detail how to price your products after assessing your competitors.  What’s another strategy to set your brand apart from all the rest? Review and analyze the reviews of your competitors. What can the 1, 2 and 3 star reviews teach you about their products and how can you use their negative reviews to your advantage? Plus, taking the time to analyze the 4 and 5 star reviews can provide insight that you may not have realized about your competitor’s product line. When looking through any Amazon search results page, what’s the main thing that sticks out to you right away? Kathleen talks about how how to design a primary image that doesn’t look like all the rest. People are clicking on product listings with images that are appealing to them. How can you distinguish your imagery from every other product like yours on the Amazon marketplace. So let’s think outside of the box and set you apart from the competition! All this and more in episode 10 of the Masters of Marketplace podcast.  Show notes can be found at: https://www.mastersofmarketplace.com/10 

Scott Voelker of the Amazing Seller podcast holds nothing back on this first guest episode on Masters of Marketplace podcast. Scott is one of the most authentic, genuine and influential ecommerce experts and hosts a top rated marketing podcast. In this episode, Scott shares his entrepreneurial journey and how his business has evolved over the years, along with his recommendations on how to get started selling online, the true costs of starting a brand online and how to get started even if you don't have much money to invest initially. Scott gives his expert recommendations on how to build your brand outside of Amazon, the importance of mindset and he talks about how taking action made amazing things happen for him, like his podcast, his live event Brand Accelerator Live and his new book The Take Action Effect. Can you still make money on Amazon? How can you earn money right away? What if you are just starting selling online today? All this and more as this special guest shares a real and proven strategy on how to create different streams of revenue and built a legitimate business of our own. So let’s dive in!  Show notes can be found at: https://www.mastersofmarketplace.com/9

Having trouble getting more sales on Amazon? Consider updating your list of target keywords for each of your products. You can never do enough keyword research. Though it may seem tedious and time consuming, you should set aside time to review and expand your keyword list at least once per month. Often small changes in your title or search terms can make a huge difference. In this episode, Kathleen discusses six different ways you can brainstorm new keywords to use for your Amazon listings to help you get more sales.  Show notes found at https://www.mastersofmarketplace.com/8

Looking for help on how to maximize your sales volume during the holidays? This episode was recorded as a live masterclass training to help you understand the best ways to prepare your Amazon store for the holiday sales surge. Kathleen dives in to her top tips on how you can set yourself up for success during Q4 and where to focus your time and energy to ensure growth and profitability this holiday season.  Don't worry if you haven't launched your store yet, because you'll learn how to do that, too. Plus a special segment that discusses the Masters of Marketplace membership and how it can help you exceed your money making goals this holiday season! Download the slides used in the presentation on the show notes page at https://www.MastersOfMarketplace.com/7 

There is nothing worse than a slow moving product on Amazon. But don't worry because there is a way to boost your sales! Don't get stuck with items in inventory for a longer period than you expected. You don’t just lose out on revenue but you also get hit with storage fees from Amazon. Kathleen shares a great deal of knowledge in the new podcast episode that you can surely benefit from! Show notes found at https://www.mastersofmarketplace.com/6 

Have you ever attempted to resolve an issue with Amazon customer support only to be left with anger, frustration and questioning if you should continue selling on Amazon? ’’Chasing a ghost; fighting with windmills; walking around over and over again through a maze’’. This is another way of saying: I am trying to get my issue fixed by Amazon’s not-so-helpful ‘’Top Solutions” or find an actual human who can help via customer support. Take advantage of the professional advice from Kathleen and her team on what are the best ways to successfully communicate with Amazon customer support so that you get fast the resolution you want! Show notes: https://www.mastersofmarketplace.com/5

No one wants to be a victim of getting their seller account shut down by Amazon. In this episode, Kathleen shares stories of the early mistakes she made, along with lessons learned from past and present clients she helps through her Amazon consultant agency. You'll learn the common ways sellers lose their account, the 3 most important metrics Amazon is grading you on and the do's and don't after you first get started selling on the platform. Show notes found here: https://www.mastersofmarketplace.com/4 

When people think of making money on Amazon, selling products is the first thing that usually comes to mind. But Amazon provides several less obvious opportunities to entrepreneurs to monetize their existing business assets and earn money without adding much more work to their day. In this episode, Kathleen breaks down the five quickest ways to get started making money on Amazon that are so simple anyone can do. Show notes at https://www.mastersofmarketplace.com/3.

Ready to find out if selling on Amazon is right for your business? In this episode, Kathleen goes through each step to help you determine whether Amazon is a good ecommerce platform for your business. Don't leave it to guessing to figure out how best to launch your brand on Amazon. Take advice from the pros who've done is over 100 times. Find show notes here: https://www.mastersofmarketplace.com/2 Free PDF download found at https://www.mastersofmarketplace.com/sellonamazon

Welcome to the Masters of Marketplace podcast where we talk all about AMAZON and share the strategies, tactics and lessons learned to help YOU understand how to leverage the largest online marketplace in the world to grow your business. In this very first episode, Kathleen shares with you how she went from an unemployed therapist to generating 6 figures per month in sales on Amazon. She reveals her journey and passion for sharing knowledge and strategies to help businesses grow their brands on Amazon. Find show notes here: https://www.mastersofmarketplace.com/1