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In this episode, Josh interviews Lauren Lee, ClickBank's e-commerce and affiliate marketing expert. Lauren shares practical strategies for finding and recruiting affiliates, managing relationships, and setting commission rates. She highlights the benefits of affiliate networks like ClickBank and Shopify's Dovetail, and offers tips for pitching offers, optimizing landing pages, and starting with best-selling products. Lauren distinguishes between influencer and performance affiliates, explains how to set sustainable payouts, and provides actionable steps for launching or improving affiliate programs. Listeners learn how to connect with Lauren and access additional affiliate marketing resources.Chapters:Introduction to Lauren Lee and Her Background (00:00:00)Lauren's experience with top brands and her approach to scaling e-commerce through affiliate marketing.How to Find and Connect with Affiliates (00:01:11)Strategies for finding affiliates, benefits of affiliate networks, and leveraging marketplaces like ClickBank.Networking and Recruiting Affiliates Outside Networks (00:03:20)Tips for recruiting affiliates via Facebook groups, LinkedIn, and sharing campaign data to attract partners.Using Data to Attract Affiliates (00:03:42)Importance of sharing conversion rates and average order value to entice affiliates.Affiliate Offer Visibility on ClickBank (00:04:58)How ClickBank displays offer metrics and ranks offers for affiliates.Alternative Networks and Cold Outreach (00:05:24)Advice on finding affiliates for Amazon brands, using cold DMs, and other affiliate networks.Shopify's Dovetail Platform for Influencer Affiliates (00:05:53)Overview of Dovetail for finding and messaging influencers at scale on Shopify.Other Affiliate Networks and Amazon Integration (00:07:35)Recommendations for entry-level networks like ShareASale and Amazon traffic facilitation.Determining Affiliate Payout Ratios (00:08:28)Guidelines for setting commission rates for different affiliate types and the importance of knowing your margins.Commission Structures for Different Affiliate Types (00:10:18)Typical commission ranges for influencers, publishers, and performance affiliates, and strategic considerations.Three Actionable Takeaways for Affiliate Programs (00:12:09)Summary of key steps: define affiliate type, start with best-selling products, and optimize landing pages for customer problems.How to Connect with Lauren Lee and ClickBank Resources (00:15:03)Ways to contact Lauren via LinkedIn and access ClickBank's e-commerce resource hub.Links and Mentions:Affiliate Networks and Marketplaces "ClickBank": "00:01:33" "ShareASale": "00:08:20" Influencer and Affiliate Search Tools "Dovetail": "00:06:15" Educational and Support Resources "E-commerce Resource Hub at ClickBank": "00:15:14"Transcript:Josh 00:00:00 Today. I am super excited to introduce you all to Lauren Lee. Lauren is Clickbank s ecom expert who works with eCommerce brands to unlock new sales channels with affiliates. She believes that there is always a solution to scale brands, and you can always find a way to exceed your goals. Lauren has partnered with top fortune 100 companies like Walmart, Amazon and Apple, leading their affiliate marketing strategies and offer campaigns, and is helping brands like yours craft scaled affiliate channels. You can find her hanging with her husband and daughter when she isn't supporting clients traveling the PNW, aka the Pacific Northwest, and assisting in Buddhist meditation teacher training. So with that, welcome to the show, Lauren.Lauren 00:00:50 Thank you so much, Josh. It's nice to be here.Josh 00:00:52 Lauren. I kind of want to point our attention to how do I find these affiliates? It all sounds great, but how do I find these affiliates, how do I manage the relationship with them? How do I make sure that the offer I'm going to give them is enough percentage of the deal or of the revenue share? Right.Josh 00:01:11 So there's a lot that I think we need to dive into there. So let's start first with like so how in the world do I go find the right affiliates? If I've decided that with organic I, I've, I'm targeting more, let's say people that are trying to lose weight. Right. how do I go find the right affiliates that are focused on talking to an audience that's wanting to lose weight?Lauren 00:01:33 Yes. Great question. And basically, we're taking somebody through the whole journey, right? Of what? Of starting of starting from the ideation stages and just of interest. And now you're you're ready to connect with affiliates. And so you by joining in the network, you get access to the affiliates. And that's one of the benefits of joining a network. And outside of a network you can absolutely connect with people on like Facebook groups and maybe on LinkedIn. and it's kind of ad hoc, right? And it does take some manual effort. So that does exist that just natural facilitation of relationships. But once you're inside a network in a company like Clickbank or another network, what they allow you to do is to join a marketplace.Lauren 00:02:15 And the marketplace is not consumer facing. It's for affiliates. And affiliates are coming every single day to be able to see what offers are there and what they can begin to promote. And so you want to be in that marketplace. You want to be just like you're on Amazon, right? And you are in that marketplace. It's kind of very similar in the sense of what products can I promote as an affiliate. And so that's how you're really going to start to connect with affiliates. So pick up your offer. And so there's some strategies around there. You know you can get your offer and require that affiliates, you know, provide information so that you can start to create these this network of affiliates that you're connecting with by email by contact. And you also can learn what is their traffic source. Maybe one affiliate is really good at YouTube and one's really good at Facebook. And you can start to be strategic around that. that is the main facilitation, the main way that you are going to connect with affiliates.Lauren 00:03:07 There are other things like events and networking and like I mentioned, kind of this ad hoc relationship that does happen, but you want to ensure your, your, you're connected on the marketplace.Josh 00:03:20 Okay. Yeah. That makes a lot of sense. So the first thing would, you know, a network that you join in the marketplace would kind of do a lot. Help expedite things. Do you have any tips or strategies? If somebody is just, you know, they're networking with people or they're in Facebook groups, have you seen any good strategies that way to maybe recruit some affiliates that you're meeting personally?Lauren 00:03:42 Yes, absolutely. Okay, so I think one thing that often gets overlooked when you create your funnel and create your campaign, you're super excited, but you want to be able to have some data around your campaign, your offer. Is it converting? What is the conversion rate? You know, what is the average order value that you see people transacting with on your on your funnel, on your campaign? Those are going to be really attractive metrics to share with affiliates.Lauren 00:04:09 And so if you did go on a Facebook group or you go to a networking or a conference, right, you'r...
We're closing on 2 of our most exciting boutique hotels yet —Catalina Island + Bodega Bay visit somerscapital.com/investRich Somers sits down with Kim Rogers to talk about her personal battle with chronic illness, parasites, mould and Lyme disease, and how nearly losing her life inspired her to become known online as the “Worm Queen.” Kim explains the different ways people may be exposed to parasites through food, water and travel, while sharing her perspective on cleansing, gut health, testing and becoming a better advocate for your own health.They also explore how Kim turned her experience and healthcare background into RogersHood, a rapidly growing wellness brand selling thousands of cleansing kits every month. Kim discusses going viral on TikTok, educating customers about a taboo subject, navigating the challenges of building an online business and preparing to expand into major retailers. This episode brings together health, entrepreneurship, resilience and the story behind a highly unconventional multimillion-dollar business. Kim would love to giveaway a ParaFy Parasite Cleanse Kit too! Join her Affiliate Program here! Connect with Rich on Instagram: @rich_somers
“The new infomercial is TikTok shop.” Why did Ridge see 88% of its GMV Max lift happen outside of TikTok? Cody Plofker (CEO, Jones Road Beauty), Connor Rolain (Head of Growth, HexClad), and Connor MacDonald (CMO, Ridge) sit down to unpack how their brands are building profitable TikTok shop affiliate programs. The conversation opens with Cody's decision to step down as CEO of Jones Road. Connor MacDonald breaks down how Ridge structures affiliate incentives, generating 7,000 videos in a single month. He also shares a geolift study showing 88% of GMV Max lift landed off TikTok on Amazon and Ridge.com. The trio close by reverse engineering a TikTok shop brand, from price point to visual appeal. Powered By Motion Creative Benchmarks 2026 https://9ops.co/motionapp-creativebenchmarks2026 Proppel https://9ops.co/weareproppel Aftersell https://9ops.co/aftersell-mops Haus https://www.haus.io/operators NeonPixel https://9ops.co/neonpixel Richpanel https://9ops.co/richpanel-mops Operators Newsletter https://9operators.com/
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
You started an affiliate program, but it's not growing the way you expected. Before you recruit more partners, raise commissions, or start changing everything at once, you need to figure out what's actually broken. In this episode, I'm showing you how to find what's wrong with your affiliate program and fix it by walking through the 14 problems I've seen come up again and again over nearly two decades of working with affiliate programs. Most struggling programs have three, four, or five of these issues, and once you identify yours, you can stop guessing and start fixing the problems that are actually holding back growth. Links Mentioned in this Episode How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials Find Your First 100 Affiliates Affiliate Email Template Get Our Sample Affiliate Training
How do affiliate programs scale when teams, partners, and data become more complex?In this episode, we sit down with Margarita Prokopchik, Chief Business Development Officer at Affise, to explore how affiliate marketing has evolved over the past seven years and why affiliate program automation has become increasingly important for managing modern programs.Margarita shares her journey from joining Affise as a sales manager to becoming Chief Business Development Officer, while reflecting on the industry's shift from simple tracking setups and postbacks to advanced integrations, automated workflows, and enterprise-level requirements.The conversation explores how AI is being used in affiliate technology, why many companies confuse automation with true AI, and what businesses should look for when evaluating AI-powered platforms. Margarita also explains how machine learning has supported performance marketing for years and why the next stage of development will depend on giving businesses the infrastructure to build and connect their own AI workflows.We also discuss the growing role of mobile measurement partners, attribution beyond last-click tracking, and how affiliate management automation can reduce repetitive tasks. This can give affiliate managers more time to focus on partner relationships, strategy, and sustainable growth.Key Takeaways on Affiliate Program Automation How affiliate marketing has evolved from simple tracking to complex enterprise ecosystemsWhy media buyers now require more advanced technology and reporting capabilitiesThe difference between real AI integration and AI being used as a marketing buzzwordHow machine learning has supported performance marketing for yearsWhy businesses need flexible infrastructure to connect their own AI toolsThe role of mobile measurement partners in understanding the full customer journeyHow automation can reduce manual affiliate management tasksWhy permission systems and structured workflows matter for scaling global teamsThe importance of human relationships in managing international affiliate programsWhy Affiliate Programs Need More Advanced Technology Seven years ago, many affiliate programs were focused on simpler questions: is tracking working, are conversions firing, and are postbacks set up correctly?Today, the industry looks very different. Margarita explains that affiliate programs now manage larger teams, more sophisticated media buyers, multiple markets, and higher expectations from technology partners.Media buyers have evolved from individual operators into large organisations with dedicated teams, analytics departments, and structured processes. This growth has created a need for technology that can handle more complex tracking, reporting, and optimisation requirements.The result is a shift towards platforms that provide deeper visibility, automation, and flexibility as businesses scale.How Affiliate Program Automation Reduces Manual Work One of the biggest challenges facing affiliate managers today is workload.Margarita explains that affiliate managers are expected to manage relationships, analyse performance, solve technical issues, negotiate deals, and react to market changes making it one of the most demanding roles in digital marketing.Automation can help remove repetitive tasks and give teams more time to focus on strategic activities. In one case study discussed during the episode, automation reduced affiliate manager workload by 30%, creating more capacity for partner development and relationship building.For enterprise teams managing hundreds or thousands of partners, having the right permissions, workflows, and automation systems becomes critical for sustainable growth.What You Will Learn About AI, Attribution and Scaling Why AI is often misunderstood in affiliate technologyHow to identify genuine AI capabilities versus AI marketing claimsWhy APIs and flexible infrastructure are becoming more importantHow MMPs help brands understand the complete customer journeyHow automation can help affiliate teams scale without adding unnecessary complexityWhy human relationships remain central to affiliate successTimestamps 02:30 – How affiliate marketing has evolved over the past seven years 07:00 – Separating real AI from AI washing in affiliate technology 14:11 – Why mobile measurement partners matter for attribution 22:10 – How permission systems help enterprise teams scale 31:10 – How automation reduced affiliate manager workload by 30% 36:36 – Rapid-fire insights on attribution, AI, and sustainable growthScale Affiliate Programs Without Losing the Human Element Affiliate programs are becoming more complex but the right technology can help teams manage that complexity without losing the human side of partnerships.In this episode, Margarita shares how automation, AI, attribution tools, and smarter workflows are helping affiliate teams improve efficiency and make better decisions. Reach out to Affise for more information or have a look at their Case Studies HERE.Interested in taking part in the Affiliate Marketing Podcast? Contact our team to find out sponsorships opportunities and how we can help get your brand seen and heard in front of the right audience - contact sales@affiverse.com for more information.Sign up for the Affiverse Newsletter at affiversemedia.comAlready subscribed? Share this episode with any affiliate, operator, or affiliate manager working to build trust in online gaming.Subscribe to the Affiliate Marketing Podcast on Apple PodcastsSubscribe to gain insights into scaling campaigns with accountability, sensitivity, and trust, even in the era of AI and automation.Click here to rate and review, scroll to the bottom, tap to rate with five stars, and select "Write a Review."Send me a text with your questions
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
Affiliates can't promote well if they're guessing. They need more than a link and a login. They need the right tools, the right direction, and the right kind of support from you as the affiliate manager. In this episode, I'm sharing the 5 things affiliates need to succeed, based on nearly 17 years of running and studying great affiliate programs. You'll learn what to provide so your partners know what to say, when to promote, how to get better results, and why they should keep showing up for your program again and again. Links Mentioned in this Episode How to Give Your Affiliates Banners & Graphics How we do affiliate trainings How to Create Mailing Plans for Your Affiliates Affiliate Promo Checklist How to Use Swipe Copy MotionMail
In this episode, we discuss major adversity from this past week, and how the power of community reminded us of what's most important in life. https://www.fitnessleagueapp.com/affiliates https://www.gofundme.com/f/bhezjf-support-zacs-recovery-after-motorcycle-accident Chapters 00:00 A Life-Changing Phone Call 02:16 Reflections on Family and Community 04:53 The Importance of Connection 07:04 Lessons from Adversity 09:40 Navigating Parenthood and Business 12:16 Building a Supportive Community 15:00 Introducing the Affiliate Program 18:04 Creating Opportunities for Growth 20:37 Final Thoughts and Call to Action
What happens when affiliate marketing is no longer just SEO, and media buying becomes a core part of user acquisition strategy?Lee-Ann Johnstone sits down with Kamila Łuksza-Szpyt, Managing Director and Marcin Kumięga, Director of Business Development at Voluum to discuss how iGaming and affiliate programs are shifting away from single-channel dependency and into a multi-layered acquisition model driven by affiliate media buying strategy, AI, and real-time optimisation.For years, SEO affiliates and review sites dominated acquisition strategies. But that model is breaking down under pressure from AI search, rising traffic costs, and changing user behaviour. The result is a major shift: brands are now forced to rethink what “affiliates” actually mean, and expand into broader user acquisition strategies.Kamila and Marcin break down what is really changing inside the industry; traffic diversification and testing budgets to tracking, attribution, and why many programs fail in their first 30–60 days of media buying.Affiliate Media Buying Strategy: Key Talking Points Why SEO-only affiliate strategies are losing visibility in iGamingHow AI search and Google AI Overviews are changing traffic distributionWhy media buying is becoming a core user acquisition channelWhy data tracking and technical setup are critical for successHow AI is changing optimisation and reporting workflowsWhy affiliates and media buying should not be treated as competing channelsThe role of attribution in connecting campaigns across the funnelWhy iGaming Is Moving From SEO to Multi-Channel AcquisitionThe traditional iGaming model relied heavily on SEO affiliates, comparison sites, and review pages to drive traffic. That model worked because search behaviour was stable and predictable.Kamila and Marcin explain that this is no longer the case. AI-driven search, Google AI Overviews, and shifting consumer behaviour are reducing organic visibility and pushing brands to rethink their dependency on SEO.At the same time, media buying channels such as push, pop, native, programmatic, and paid social are opening up at scale. This creates a wider, more competitive acquisition environment but also a much larger opportunity pool.Instead of relying on one predictable funnel, brands now operate across multiple fragmented touchpoints, making diversification not optional, but necessary.The First 60 Days: Where Most Media Buying Strategies FailOne of the strongest insights from the episode is how many programs fail early due to poor setup and expectations.Kamila highlights two consistent issues:Brands expect fast ROI without proper testing phasesBudgets are either too small or too widely spread across traffic sourcesMarcin adds that another major issue is mindset: many operators still treat media buying as a replacement for affiliates rather than a complementary user acquisition channel.The reality is that successful campaigns rely on structured testing, proper tracking setup (UTMs, postbacks, attribution), and a clear understanding of what success actually means before scaling begins.Without this foundation, optimisation becomes guesswork rather than strategy.Listen to Learn More About Affiliate Media Buying and AI Why SEO alone is no longer a sustainable acquisition strategyHow AI is reshaping both traffic and optimisation workflowsWhat brands consistently get wrong in the first 30–60 days of media buyingWhy tracking infrastructure is critical for performance marketing successHow to properly structure testing budgets across multiple traffic sourcesTimestamps to Go Direct[03:22] Why AI search is reducing organic traffic[06:55] Biggest mistakes brands make when starting media buying[08:55] Why tracking and technical setup determine success[10:58] Funnel differences between SEO and paid media[15:00] Budget allocation and traffic source strategy[25:50] How AI is changing media buying workflows[32:15] Real-world success case: +30% conversion rate uplift[36:54] Rapid fire: AI, LTV, and scaling mistakesCall to ActionMedia buying is no longer treated as a side experiment by many affiliate programs. It is becoming part of a broader user acquisition strategy, sitting alongside SEO, partnerships and other performance channels.Kamila and Marcin from Voluum break down exactly how brands can approach this shift with structure, testing discipline, and the right tracking infrastructure to avoid costly early mistakes.If you're working in affiliate marketing, user acquisition, or performance media, this episode shows what is changing right now — and what you need to fix before scaling.Sign up for the Affiverse Newsletter at affiversemedia.comAlready subscribed? Share this episode with any affiliate, operator, or affiliate manager working to build trust in online gaming.Subscribe to the Affiliate Marketing Podcast on Apple PodcastsSubscribe to gain insights into scaling campaigns with accountability, sensitivity, and trust, even in the era of AI and automation.Click here to rate and review, scroll to the bottom, tap to rate with five stars, and select "Write a Review."Send me a text with your questions
How AI is Democratising and Personalising Affiliate Program Management What actually happens when AI moves from buzzword to something you can use inside an affiliate program every single day?Today, Lee-Ann sits down with Michael Cole, CMO at Everflow, to break down how AI is already changing the way affiliate programs are tracked, managed, and scaled, not in theory, but in real workflows being used today.Michael shares how teams are moving away from developer-heavy processes and instead building lightweight automations, dashboards, and reporting systems directly through AI tools. The shift in using AI is not about replacing people but instead removing the bottlenecks that stop affiliate managers from doing higher-value work.Michael also explains where AI breaks down, why judgment still sits firmly with humans, and how affiliate managers can finally reclaim time for strategy, partner growth, and relationship building instead of drowning in reporting and admin tasks.You can find a variety of AI Use Case Recipes at https://www.everflow.io/ai-playbook. Key Talking Points on AI Affiliate Program Management How AI is enabling affiliate managers to build tools without developersWhy API-first platforms are becoming more powerful in an AI-driven workflowWhere AI fails: judgment, nuance, and decision-making under contextWhy affiliate managers should focus less on admin and more on relationshipsHow “headless” systems are changing how data is used across teamsThe future of affiliate management roles in AI-powered environmentsFrom Manual Reporting to AI-Driven Affiliate Program Management Affiliate management has traditionally been weighed down by reporting, spreadsheets, and manual data pulls. Michael Cole explains how AI is changing that dynamic by allowing teams to build lightweight automation layers on top of existing platforms like Everflow.Instead of waiting for development cycles, affiliate managers can now generate dashboards, connect systems like HubSpot or Slack, and automate weekly reporting using simple AI-assisted workflows. The biggest shift isn't just speed, it's control. Managers can finally design reporting structures that reflect how they actually think about performance, not how tools force them to report it.This unlocks a more precise understanding of affiliate performance, including deeper attribution, behavioral signals, and revenue impact beyond surface-level metrics.Why AI in Affiliate Marketing Still Needs Human Judgment While AI is powerful at processing data and generating outputs, Michael is clear on one point: it lacks judgment. AI can summarize, analyse, and connect systems, but it struggles with context, nuance, and decision-making. A drop in performance might be seasonal, strategic, or completely normal but AI alone can misinterpret that without human direction.This is why the role of the affiliate manager is shifting, not disappearing. The focus is moving away from repetitive admin tasks and toward higher-value work: interpreting insights, managing relationships, and deciding what actually matters for growth.The real opportunity is not automation replacing people, it's automation clearing space for better decisions.Listen to Learn More About AI for Affiliate Managers How affiliate managers are building custom tools without developersReal-world examples of AI-powered reporting inside EverflowWhy AI struggles with context and judgment in performance analysisHow headless systems are changing affiliate data accessWhy the future of affiliate management is more strategic, not less humanTimestamps[03:47] How AI enables non-developers to build automation workflows[08:40] Why AI coding in spreadsheets is becoming a core workflow[12:38] How affiliate managers are using AI for reporting and CS insights[15:34] What “headless” means for affiliate platforms like Everflow[23:49] Where affiliate managers should start with AI adoption[31:30] The future of SaaS, APIs, and AI-built affiliate systemsListen to the Full Affiliate Marketing Podcast Episode AI is already reshaping how affiliate programs are built and managed but the real shift isn't technical, it's operational.This episode with Michael Cole from Everflow breaks down how affiliate managers can move from manual reporting to intelligent, AI-assisted workflows that free up time for strategy, partner development, and performance growth.If you're working in affiliate marketing, this is the moment to understand what AI actually changes inside your day-to-day role and where it doesn't. Learn more about Everflow: https://www.everflow.io.Sign up for the Affiverse Newsletter at affiversemedia.comAlready subscribed? Share this episode with any affiliate, operator, or affiliate manager working to build trust in online gaming.Subscribe to the Affiliate Marketing Podcast on Apple PodcastsSubscribe to gain insights into scaling campaigns with accountability, sensitivity, and trust, even in the era of AI and automation.Click here to rate and review, scroll to the bottom, tap to rate with five stars, and select "Write a Review."Send me a text with your questions
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
Affiliate programs are everywhere now, so if you want the right partners, you can't just be "another program with a link." In this episode, I'm breaking down how to make your affiliate program stand out to affiliates, so you attract quality partners without relying on nonstop cold outreach forever. We'll talk about what affiliates actually look for before they join, what makes a program feel easy to promote, and the simple upgrades that turn your program into one affiliates want to be part of. Links Mentioned in this Episode How to Determine the Right Affiliate Commission Structure PODCAST EPISODE - How to Run Affiliate Contests Without Breaking the Bank PODCAST EPISODE - How to Build Trust and Credibility with Your Affiliates Affiliate Terms and Conditions Template Affiliate Training Template How to Find Affiliates My #1 Affiliate Recruiting Email
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
Expanding your affiliate program internationally can unlock growth you'll never get if you only recruit in one country, but it also comes with a few practical wrinkles that catch people off guard. In this episode, I'm breaking down how to expand your affiliate program internationally, including where to find overseas partners, what to think through with tracking and payments, and the small adjustments that make it easy for international affiliates to promote and get results. Links Mentioned in this Episode 2023 FTC Endorsement Guide Updates: What Affiliates and Affiliate Programs Need to Know Affiliate Program Terms and Conditions Template Gmass
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
Most affiliate programs don't lose affiliates because the product is bad... they lose them because it's harder to promote your offer than someone else's. In this final episode of the 6 C's series, we're covering the last three C's: Competitive Commissions, Customization, and a Centralized Hub. I'll show you how to set commissions that attract the right partners, how to create custom assets like landing pages, swipe copy, and graphics without drowning in requests, and how to build one simple place affiliates can grab everything they need and start promoting fast. Links Mentioned in this Episode Your First 100 Affiliates Your Affiliate Launch Coach Affiliate Communication Calendar Affiliate Commitment Plan Affiliate Terms and Conditions Template
Ok, be honest with me. Did ANYONE know that the Crunchyroll store had an affiliate program?!? In the span of 24 hours I had learned about the existence of the affiliate program and also witnessed its closure. What a trip! This news sparked Frankfurtter and MagicallyAverage taking a deeper dive into the current state of the Crunchyroll store, specifically the quiet collapse of its manga marketplace. SKUs are being quietly removed. Series aren't being restocked. Even new releases are impossible to find at times! The bakabois look into all of the recent happenings over at the Crunchyroll store and try to speculate what the future might hold for this goliath of the anime and manga market.---------------------------------------------------------------------------------------------------------------------------Twitch: BakacopodcastTikTok: @bakacopodcastInstagram: @bakacopodcastBlueSky: @bakaco.bsky.socialYouTube: @bakacopodcast---------------------------------------------------------------------------------------------------------------------------#anime #animepodcast #podcast #manga #animenews #animereviews #animepreviews #animerecommendations #mangacollectionSupport this show http://supporter.acast.com/bakacompany-podcast. Hosted on Acast. See acast.com/privacy for more information.
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
One of our clients did about a $5 million affiliate launch and he estimated roughly 40% of that came from one thing... coaching the affiliates. Not "here's your link, good luck" coaching, but real training: what to say, what to send, how to position the offer, and how to avoid the little mistakes that kill conversions. In this episode of the 6 C's series, we're talking about the third C: COACHING, and I'm going to get practical with how to run trainings, what to put in cheat sheets, and how to teach affiliates in a way that actually changes their results. Links Mentioned in this Episode Affiliate Commitment Plan Your First 100 Affiliates Your Affiliate Launch Coach
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
Most affiliate programs communicate in a way that makes affiliates tune out... or walk away. Too many emails, not enough clarity, missing details, last-second requests, and "helpful" messages that don't actually help anyone promote. In this episode of the 6 C's series, we're talking about the second C: COMMUNICATE. I'll show you what great communication looks like from an affiliate's point of view, what to send (and what to stop sending), and how to make it easier for affiliates to say yes and promote. Links Mentioned in this Episode Affiliate Communication Calendar Affiliate Commitment Plan Your First 100 Affiliates Your Affiliate Launch Coach
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
Most affiliate programs look different on the outside... but the ones that win year after year all have a few fundamentals in common. This episode kicks off my 6 C's series, and we're starting with the first C: CONTESTS. I'm going to show you how to run an affiliate contest that gets affiliates engaged, drives real sales, and doesn't turn into a messy spreadsheet nightmare. Links Mentioned in this Episode Your First 100 Affiliates Your Affiliate Launch Coach George W. Bush Announces Affiliate Prizes John Morgan's site
According to Alex Standiford from Siren Affiliate, affiliate programs should be much more than just discount systems or referral links in the modern era. According to him, companies particularly those that provide courses and software should consider themselves to be media and education enterprises that require ongoing content, collaborations, and audience trust in order to […] The post How to Use an Affiliate Program to Create a Content Marketing Engine appeared first on LMScast.
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
Over the years, I've made enough affiliate-program mistakes to fill a small handbook... and a few of them were the kind you don't forget because they come with real consequences. In this episode, I'm continuing the "killer mistakes" series with the stuff that can get you in trouble fast, including one lesson that involved the FTC. I'll break down what went wrong, what I should've done instead, and how you can protect your program while still growing it aggressively. Links Mentioned in this Episode Find Affiliates Now Program PDF Report (Top Affiliate Program Mistakes and How to Avoid Them) My #1 Affiliate Recruiting Email How to Determine Commission Structure How to Create Swipe Copy for Your Affiliates Affiliate Promo Plan Template Affiliate Activation Templates Facebook Live on Getting Affiliates to Commit
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
Most affiliate programs don't blow up overnight... they bleed out slowly from a handful of preventable mistakes. In this episode, I'm breaking down the "killer" errors that quietly wreck tracking, relationships, motivation, and momentum, and I'll show you the simple fixes that get you back on solid ground fast. Links Mentioned in this Episode Top 20 Affiliate Program Mistakes (and How to Avoid Them) Find Affiliates Now Program My #1 Affiliate Recruiting Email How to Determine Commission Structure Facebook Live: The BIGGEST Lie You've Been Told About Finding Affiliates
Marketers are facing revenue struggles, but affiliate programs provide a solution. Discover how performance-based commissions, strategic content marketing, and reputation-building can transform your income and client relationships in today's competitive landscape.https://fortune.com/press-releases/medialister-affiliate-program-branded-media-placements-affordable-smbs-2025-12-10/ Medialister City: Wilmington Address: 1007 Orange Street Website: https://medialister.com/ Email: alex@medialister.com
The diagnostic framework that 20 years of affiliate program management built - and why most programs are not broken, just badly diagnosed.If your affiliate program is underperforming and you are not sure where to start, this episode will change how you think about the problem. No guest, no interview, just Lee-Ann, her two decades of affiliate marketing experience across e-commerce, SaaS, B2B, retail and iGaming, and the step-by-step framework she uses with clients to diagnose exactly what is wrong and what to fix first. This is one of those episodes you will want to listen to with a document open and a pen in hand.Talking Points Include:Why fixing everything at once is the fastest way to fix nothing -- the triage mindset borrowed from medicine that stops affiliate managers from burning through resources on the wrong problems at the wrong timeThe five vital signs of an affiliate program and how to read them -- from active partner rate to communication cadence, the diagnostic checks that give you a clear picture of program health before you touch a single commission rateThe four root causes behind almost every underperforming affiliate program -- and why each one requires a completely different prescriptionListen to Find Out More About:The efficiency logic behind why one focused priority per month beats a 20-point action plan every timeHow to use conversion rate by partner type to spot traffic that looks good on paper but is costing you moneyThe void and reversal rate threshold that signals something is seriously wrong with either traffic quality or your returns processWhy tracking problems are the silent killer of affiliate programs, and the one test you should run this week if you cannot remember when you last did itThe three honest truths Lee-Ann shares at the end of the episode that rarely get said out loud in affiliate marketingKey Segments of This Podcast and Where You Can Tune In to Go Direct:[01:00] Why most underperforming affiliate programs are not broken, just badly diagnosed, and the triage mindset that changes how you approach a fix[04:14] The five vital signs of affiliate program health and how to read each one using data you already have access to[13:25] The four root causes behind underperformance and the specific prescription for each one[18:08] How to build a triage action plan using the one priority, one metric, four weeks rule[21:49] The three hard truths about affiliate programs that do not get said often enough, and what acting on them actually looks likeCall to ActionIf this episode gave you a clearer picture of what is holding your program back, the next step is making sure you have the right support around you. The KonverJ Agency works with affiliate program managers and brands who are ready to stop guessing and start building programs that perform. Find out how we can help at Konverj.io and start the conversation.Send me a text with your questions
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
Most affiliate programs don't fail because of tactics... they fail because the person running them believes the wrong things. In this episode, I'm breaking down 7 common beliefs that quietly kill affiliate programs, from what you think affiliates want, to how you think motivation works, to what you think "good management" looks like. I'll show you what each belief costs you, what to do instead, and how to fix the foundations so your program stops leaking sales and starts building momentum. Links Mentioned in this Episode How to Hear YES from More Affiliates (Recruiting Tips) Top 5 Biggest Affiliate Recruiting Mistakes How to Steal Your Competitors' Affiliates Affiliate Activation Templates How to Give Your Affiliates What They Need How to Communicate Better with Your Affiliates Affiliate Promo Plan Affiliate Training Templates
Favour Obasi-ike, MBA, MS and Doctor Fashion, a creator with over one million YouTube subscribers, break down how to make money on Pinterest using Amazon affiliate marketing, SEO, and attraction marketing. Brittany reveals she earns enough from Pinterest affiliate links alone to fund a home down payment. The conversation covers the three-step Pinterest Business setup, the 105-day content shelf life (now 152 days), Amazon bounties that pay without requiring a sale, and why micro-influencers outperform million-follower accounts.Who This Episode Is For?This episode is for entrepreneurs who want to monetize Pinterest through affiliate marketing and Amazon ads, content creators looking to repurpose existing content for evergreen discovery, small business owners setting up a Pinterest business account with website integration, and micro-influencers leveraging a small but engaged audience for real sales.Book SEO Services? Save These Quick Links for Later
Send a textIn this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Amanda Karr, Affiliate Marketing leader at Tailored Brands, the parent company behind well-known retailers including Men's Wearhouse and Joseph A. Bank.Amanda shares her career journey from getting her start at an affiliate marketing agency to spending nearly a decade managing the affiliate program at Macy's, and now leading affiliate strategy for Tailored Brands. She discusses how the affiliate channel has evolved over the past two decades and what it takes to successfully manage performance partnerships inside a large retail organization.The conversation covers how Tailored Brands has diversified its affiliate program beyond traditional deal partners, the growing importance of content and creator partnerships, and how AI and large language models are beginning to influence discovery, attribution, and brand visibility.Key topics include: • How affiliate programs operate inside major retail organizations • Diversifying programs beyond deal and loyalty partners • The growing role of creators and influencer partnerships • Why affiliate marketing remains a low-risk, high-ROI growth channel • How AI and LLM citations could reshape performance marketing attribution • The importance of cross-team collaboration between affiliate, SEO, and socialThis episode offers valuable insights for brands looking to modernize their affiliate programs and navigate the evolving performance marketing landscape.Support the show
Kyle White is the CEO & Founder of Refinery, an AI-powered affiliate technology solution. He brings a rare blend of experience across affiliate management (Overstock, Uber), product development, and data-driven experimentation. He previously built tools at Impact, led global affiliate/ambassador programs at Uber, and now focuses on making affiliate programs smarter, more automated, and more profitable using AI.In this conversation, Kyle breaks down how AI is transforming affiliate marketing, how brands can adopt product‑led growth principles, and why relevancy—not payouts—is the strongest signal in partner matchmaking. He shares lessons from scaling Uber's Ambassador Program from a 7% to an 80% activation rate, what most brands get wrong about affiliate recruitment, and how to design tests that actually produce meaningful insights.The episode also covers trends shaping the future: the threat of AI search bypassing the affiliate channel, the rise of pay‑per‑performance TV & audio partners, and why the next era will require filtering through more noise to find true value. Kyle also shares personal stories—building a company with a newborn, being featured in South Park, speaking Russian from missionary service in the Baltics, and his love of film photography.
Summary In this episode of the Be a Smarter Homeowner podcast, hosts Elizabeth Dodson and John Bodrozic discuss the importance of their professional community and how HomeZada Professional was developed to assist professionals in better serving homeowners. They explore the various ways professionals can engage with homeowners, the self-service nature of HomeZada Professional, and the different models of engagement available. The conversation also highlights the importance of branding and customer engagement, the types of professionals that can benefit from HomeZada, and the potential for affiliate marketing strategies. The episode concludes with a call to action for professionals to leverage HomeZada to enhance their services and support homeowners effectively. Takeaways Laughter is essential for maintaining a positive outlook. HomeZada Professional was created to support professionals. Engagement with homeowners is crucial for professionals. HomeZada Professional operates on a self-service model. Branding is key for professionals to retain customers. There are three models of engagement for professionals. Different types of professionals can benefit from HomeZada. Creating value beyond transactions is important for professionals. Affiliate programs can enhance marketing strategies. The mission is to make homeowners smarter. Chapters 00:00 Introduction and the Importance of Community 02:01 Understanding HomeZada Professional 05:45 Engagement Strategies for Professionals 11:51 The Three Models of Professional Engagement 17:58 Types of Professionals and Their Roles 23:56 Affiliate Programs and Marketing Strategies 30:11 Conclusion and Call to Action
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
Most affiliate programs grow by inches. This one grew by miles. In today's episode, I'm breaking down how we grew affiliate revenue 20X in 48 months. No fluff. No "one weird trick". Just the exact moves that changed everything: what we focused on first, what we stopped doing, the leverage points that mattered most, and a few bets that didn't pay off. If you want a clear playbook for scaling an affiliate program without burning trust, relationships, or your sanity... this is it. Links Mentioned in this Episode Affiliate Training Templates and Scripts Promo Strategy Call Template Resources Page Guide
In this tutorial, Lydia Bagarozza, breaks down how Impact support earned media and why many digital publications rely on affiliate links to monetize their content. You'll get a behind-the-scenes look at how editors, writers, and publishers work with brands, and how being properly set up can increase your chances of landing listicles, gift guides, and product roundups. Timestamps:00:44 Why many online publications prefer affiliate links when featuring products01:32 How affiliates actually work with publications, & who makes the sale, and whether PPC or PPA makes sense04:55 Tutorial begins: how the platform works and what we'll cover -- including where to sign up for Impact. This is our affiliate link :) https://goto.impact.com/aOkrOQ 07:18 A walkthrough of the Impact backend and setup for product-based brands09:00 How reporting works inside Impact and how to read it10:15 Understanding contracts for magazine partners and choosing commission percentages that support coverage11:30 How to create contracts using Impact templates (and when to customize your own)12:29 How to find new affiliate partners such as magazines, creators, and coupon sites13:00 How to vet affiliate profiles and spot red flags (important: scams do exist)14:00 How to apply to affiliate programs with magazines, creators, and coupon platforms16:35 What to include in pitch emails outside of Impact so editors, writers, and producers know you offer affiliates Support the showWant a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
In this episode of Always Be Testing, Tye DeGrange sits down with Ziggy Kopetti, a veteran affiliate marketing operator and platform founder who has spent years working inside the mechanics of performance marketing—from attribution and partner incentives to how networks and platforms actually make money.The conversation explores how affiliate programs really scale, where brands commonly misjudge incentives, and why many performance issues are self-inflicted by poor structure rather than bad partners. Ziggy breaks down the economic realities behind affiliate platforms, how creators and publishers think about risk and reward, and why transparency and alignment matter more than tooling alone. The episode also touches on where affiliate marketing is headed, what brands misunderstand about creator partnerships, and how short-term optimization often creates long-term trust problems.
Send us a textIn this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Alexandra Chepulsky, Senior Affiliate Marketing Manager at Caraway, to discuss how brands can build high-performing, content-led affiliate programs in an evolving performance landscape.Alexandra shares her journey from digital and paid marketing into affiliate leadership, how she built Caraway's affiliate program from the ground up, and why prioritizing editorial relationships over lower-funnel tactics has driven long-term growth. The conversation explores the impact of AI, changing attribution models, and why PR and affiliate teams must work hand-in-hand to succeed today.Key topics include:Transitioning from coupon-heavy affiliate programs to content-driven partnershipsHow gifting, reviews, and editorial trust fuel sustainable affiliate growthNavigating Google, AI, and attribution changes as a brandWhy affiliate marketing delivers credibility and ROI beyond paid mediaThe future of performance marketing and evolving partnership modelsThis episode is a must-listen for brands looking to scale affiliate marketing through authentic partnerships and long-term value.
Thinking about launching an affiliate program for your horse business, but not sure where to start or if it's even worth it? In this episode, I'm joined by affiliate marketing expert Jamie Birch to explore how equine brands and businesses can create affiliate programs to grow their revenue and amplify their reach. You'll learn what makes an affiliate program successful in the horse industry, common mistakes to avoid, and how to start building yours today. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/201 (LINK)NEW Sell With Confidence: A Strategic 2026 Sales Planning Workshop for Equine Entrepreneurs → stormlilymarketing.com/sales
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
If you're looking to grow your audience, boost your credibility, and build your email list in a big way, podcast interviews might just be your secret weapon. In this episode, I'm sharing exactly how I've landed more than 600 podcast interviews… and how I turned those into affiliates who became a huge driver of our company's growth. Links Mentioned in this Episode ListenNotes MeetEdgar Your First 100 Affiliates Pretty Link
Natalia Chappell is the founder of Natalia Chappell & Co, a UK-based consultancy helping luxury and lifestyle brands scale sustainably. Previously, she led marketing for THG's luxury division, working with brands like Coach and Ralph Lauren across price points from hundreds to thousands of pounds.In this episode of DTC Pod, Natalia breaks down what it really takes for US brands to win in the UK—and why so many get it wrong. She shares the full-funnel mistakes she sees premium brands make over and over, why some household US names thrived in Britain while others quietly retreated, and what's actually driving results on Meta right now. She also gets into how to connect with younger consumers who think differently about spending, and why the old playbook of polished content isn't cutting it anymore. Plus, her journey from corporate marketing leader to female founder, and what she wishes more people understood about building a business as a woman.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Lessons from high-growth UK e-commerce brands 2. Creating sustainable, holistic marketing strategies3. Using data and analytics to drive channel mix decisions4. Optimizing for paid and organic synergy5. Landing page and website audit best practices6. UGC, influencer, and creator partnership frameworks7. Onboarding and managing creators for conversion and brand fit8. Navigating UK logistics, customs, and local expectations9. How to adapt brand voice and content for UK consumer10. UK cultural moments and how to plan campaigns around them11. Success stories (Drunk Elephant, Ralph Lauren, Coach) and why some US brands flop12. Digital-first approaches to brand building13. Upcoming trends—partnership ads, authentic content, and Gen Z consumers14. Supporting and growing as a female founder in e-commerceTimestamps00:00 Introduction to DTC POD and episode with Natalia Chappell01:18 Natalia's background: fashion, digital marketing, luxury brand experience03:26 Lessons learned building luxury and beauty e-commerce teams05:16 Becoming a female founder and launching Natalia Chappell & Co07:22 The type and scale of brands Natalia's agency works with09:07 Optimizing paid-to-organic mix for sustainable growth12:12 Data, analytics, and the importance of first-party data integrity13:33 Why understanding inventory and offer depth matters before scaling ads16:26 Building a marketing flywheel that feeds itself18:50 Audience segmentation, CRM, and conversion optimization20:08 Attribution modeling and keeping data integrations clean22:29 Organic growth: auditing website, SEO, landing pages, and reviews24:03 Content strategy: authentic UGC, influencers, and the UK market26:58 Equipping creators for conversion, not just reach29:25 Structuring affiliate and creator programs, commissioning vs. flat fees33:01 Logistics: Warehousing, customs, and UK delivery expectations36:54 Adapting voice, copy, and calendar to resonate in the UK38:34 Brand case studies: Drunk Elephant, Coach, Ralph Lauren41:09 Why some US brands struggle in the UK (Forever 21, etc.)44:21 Trends to watch: partnership ads, content authenticity, Gen Z targeting47:25 Where to find and connect with Natalia ChappellShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokNatalia Chappell - Founder of Natalia Chappell & Co.Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
Why Trading Programs That Move Fast Break Everything (And How Slow Growth Built a 115-Country Empire)If your affiliate program chases explosive growth with aggressive spend and flashy campaigns, this episode reveals why you might be building on sand. Yana Ivanova and Nir Iter from Exness share how they scaled from 18 to 115 countries not through brute force marketing, but through something radical in trading: patience. Lee-Ann and her guests discuss why daily payouts matter more than commission rates, how localisation means hiring humans who actually understand regional nuances, and why the Latin American market demands emotional connection before transactional relationships. This conversation reveals a counterintuitive truth: sometimes slow and steady really does win the race.Talking Points Include:The payment infrastructure breakthrough that built trust faster than any marketing campaign and why waiting until month-end to pay affiliates destroys credibility in emerging marketsWhy treating LATAM as a single homogeneous market is the fastest path to failure and the exact localisation strategy that transformed passive content into community engagement across culturally distinct countriesThe team structure that prevents cannibalisation when 11 account managers chase global traffic and how individual KPIs combined with team goals create collaboration instead of internal competitionListen to Find Out More About:How Exness structures team KPIs to prevent account managers from fighting over global affiliates while maintaining healthy competitionThe buddy program that integrates new team members without creating hierarchical friction in an 11-person global teamWhy the company prioritises quality over quantity now, deliberately slowing growth to ensure sustainable partnershipsThe specific data points Exness analyses constantly to identify which markets deserve localised attention versus broad global treatmentHow mobile measurement platforms become essential tools for LATAM affiliates where phone traffic dominatesThe real reason trading affiliate programs traditionally used CPA models and how Exness diversified beyond that constraintKey Segments of This Podcast and Where You Can Tune In to Go Direct:[08:17] The long-term mindset explained through hotel guest analogies and why three-year plans beat quarterly targets[16:29] Daily payment implementation and the risk mitigation strategy that made it viable without enabling fraud[20:34] Team scaling from a handful to 11 professionals and how specialisation by region prevents global chaos[33:03] Honest advice for newcomers: pick your niche, build community, trust your dataLatin America: The Opportunity AheadFor affiliates considering Latin America in 2026, both guests offered clear direction. Yana's focus centres on local communities, as the region values authentic, community-driven marketing over impersonal automation. Nir emphasised mobile optimisation, noting that with young, mobile-first audiences, ensuring your tracking, creatives, and user experience are optimised for phones is non-negotiable. Tools like AppsFlyer or other mobile measurement platforms are essential.Send me a text with your questions
If your affiliate program has hundreds of inactive partners gathering dust, this episode reveals exactly how to bring them back. Alex Hitt, an affiliate marketer who built thriving communities of hundreds of active members, shares the hotel management principles he uses to create loyalty that goes far beyond commission payments. Lee-Ann and Alex discuss why most programs accidentally kill engagement, how to scale personalisation without burning out, and why one 30-minute weekly call does more for retention than any email campaign.Talking Points Include:The hospitality industry secret that made one hotel number one in the world – and how offering affiliates something valuable for free at exactly the right moment transforms transactional relationships into genuine partnershipsWhy community platforms often fail but weekly Zoom calls succeed – where real engagement actually happens and how to structure drop-in events that affiliates want to attendThe white-glove onboarding process that keeps new affiliates active – from putting the calendar invite directly in their hand to following up before their first eventListen to Find Out More About:Why Alex refuses most one-on-one meeting requests and what he offers instead that closes more deals with less pressureThe exact metrics Alex tracks to identify super-inviters versus super-producers in his community (and why these are two different people)How to enforce group chat boundaries without alienating members when conversations drift into birthday wishes and grocery shopping updatesThe six critical mistakes that kill affiliate communities before they launch, and how to plan strategically before investing time and resourcesWhy getting each affiliate to refer just 1.1 other people creates exponential program growth over timeHow to scale personalization by using mass email for announcements while reserving WhatsApp, LinkedIn, and Facebook for genuine relationship buildingKey Segments of This Podcast and Where You Can Tune In to Go Direct:[01:15] How getting laid off from a dream hotel job in Hawaii on day one forced Alex into entrepreneurship and eventually affiliate marketing[18:55] The efficiency math explained: one 30-minute Zoom call with 50 people versus trying to schedule 50 separate one-on-one meetings[27:00] What Alex tracks to measure community health beyond sales: last login time, external business growth, and engagement patternsHuge thanks to Alex Hitt for sharing his community-building strategies with us. If this episode sparked ideas for transforming your own affiliate program, subscribe to the Affiliate Marketing Podcast so you never miss practical insights like these. Share this episode with another affiliate manager struggling with retention, and let's raise the standard for how we treat our partners.Rate, Review & Subscribe on Apple Podcasts"I love the Affiliate Marketing Podcast."
In this episode of Cybersecurity Today, host Jim Love is joined by Tammy Harper, a senior threat intelligence researcher at Flare, to explore the future landscape of cybercrime. The conversation delves into various aspects like the evolution of underground markets, state-backed cyber sanctuaries, and decentralized escrow systems. Harper presents insights on extortion as a service, the implications of artificial intelligence in cybercrime, and the potential impact of quantum computing on encryption. The episode also discusses the changing nature of digital sovereignty and its effects on cybersecurity. This thorough examination offers a glimpse into the challenges and transformations in the world of cyber threats. 00:00 Introduction and Guest Introduction 01:14 Overview of Tammy Harper's Work 01:56 Future of Cybercrime: Key Pillars 03:43 The Underground Economy 08:18 Decentralization of Underground Forums 17:28 State-Backed Sanctuaries and Cybercrime Tourism 24:01 Extortion as a Service (EAS) 31:37 Affiliate Programs in Cybercrime 34:41 Usernames and Credibility in Cybercrime 36:25 Recruitment and the Perfect Storm 37:22 Money Mules and Financial Crimes 38:45 Ransomware Negotiators and Trust Issues 41:22 Artificial Intelligence in Cybercrime 49:16 Quantum Computing and Encryption 58:55 Digital Sovereignty and the Future of Cybercrime 01:05:48 Conclusion and Final Thoughts
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Email marketing's connection to search performance faces unprecedented disruption as LLMs reshape user behavior. Patrick McKenna from DMi Partners discusses how traditional SEO data extraction methods will become "murkier" as search traffic shifts away from Google toward AI-powered platforms like ChatGPT. McKenna outlines the strategic importance of email automation in maintaining direct audience relationships while search attribution becomes less transparent, and explores how enterprise teams can adapt measurement frameworks when traditional search analytics provide limited visibility into AI-driven discovery patterns.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Send us a textWhen your agency grows fast, the pressure grows faster: clients, team, tech, everything scaling at once. The temptation? Add more tools, more systems, more noise. But growth without stability eventually breaks.That's why I sat down with Kelsi Navalta, Director of Affiliate Programs at HighLevel, the leading white-label marketing platform for agencies. Kelsi is part of a smart-idea culture, where AI tools for agencies don't replace people, they realign them toward what really moves the business forward.In this episode, we talk about the systems, mindset, and leadership shifts that let her scale a 22-person affiliate team serving 8,000+ affiliates without losing clarity or speed. You'll learn how to use automation wisely, create space for human connection, and lead teams that think, decide, and grow on their own.If you've felt the strain between innovation and burnout, this conversation will show you how to build sustainably, scale intentionally, and lead with wisdom in a world obsessed with “more.”Books MentionedThe One Minute Manager by Ken BlanchardConnect with Kelsi Navalta on Instagram @KelsiNavalta to learn more about her work with HighLevel's affiliate team and the systems helping agencies grow smarter, not harder.And if you'd like to try out HighLevel, here's a 14 day free trial. Catalytic Leadership runs on HighLevel, and I highly recommend it. Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
What I'm about to share with you might honestly shock you. It used to be the single worst part of my entire business. Something that held me back for nearly three years. I'm ashamed to admit that the worst part of our company was our affiliate management. In this episode, I'm pulling back the curtain on exactly what went wrong, why even I — The Affiliate Guy — struggled with this, and most importantly... how we finally solved it. Links Mentioned in this Episode Your Affiliate Launch Coach
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
Ever feel like your brain is juggling 47 browser tabs—only none of them are loading? That's what it's like trying to stay focused as an affiliate manager. Between answering affiliate questions, navigating fast-changing platforms, staying on top of launches, and replying to Slack messages at all hours… staying focused can feel impossible. And regaining it once you've lost it? Even harder. In this episode, I'm bringing you a behind-the-scenes recording of a private training I did for a mastermind group, all about how to get focused, stay focused, and bounce back when your focus gets derailed. Whether you're managing dozens of affiliates or trying to keep your own business on track, these strategies will help you get more done, with less stress. Links Mentioned in this Episode Bob Newhard Clip Focus Music Track Need help activating your affiliates? Use my proven email templates for getting inactive affiliates in the game and making sales! Get them here Get my #1 affiliate recruiting email (the one I've personally used to recruit thousands of affiliates in dozens of niches). Grab your copy here!
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
Ever wonder how a niche audience and the right bonus strategy can put you in the Top 3 of a $5.7 million affiliate launch? Today, I'm bringing back a return guest to show you exactly how she did it. She used prep courses, long-term funnels, and collaborated with other affiliates to absolutely rock this promo and earn nearly $100,000 in affiliate commissions. Listen up to find out how! Links Mentioned in this Episode Heidi's Facebook Page How to Start Your Affiliate Program Get Started with Affiliate Marketing Your First 100 Affiliates
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
Want to know how someone with a small email list still landed in the Top 10 of one of the biggest affiliate launches of the year using a single social media network? In this episode, you'll hear directly from a social media pro who leveraged Instagram — not ads, not email — to crush it on the leaderboard. Links Mentioned in this Episode Manu's Instagram – @YourSocialTeam How to Start Your Affiliate Program Get Started with Affiliate Marketing Your First 100 Affiliates
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
What happens when two marketers team up, run a paid workshop, and use that momentum to finish second in a $5.7 million affiliate launch? In this episode, you'll hear how Justin Demers and Sara Temte built an audience of buyers before the launch even started… then used that list to generate massive affiliate sales, deepen their relationships, and create a winning campaign. If you've ever thought, “I don't have a big list,” or “I'm not sure how to stand out,” this is the playbook you've been waiting for. Links Mentioned in this Episode Wake Up to Freedom How to Start Your Affiliate Program Get Started with Affiliate Marketing Your First 100 Affiliates
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
What if your very first affiliate promotion brought in $18,000... and landed you in the Top 25 out of hundreds of seasoned pros? In this episode, we're talking with someone who did exactly that. No list, no big team. Just a smart plan, a clear voice, and a whole lot of heart. It's proof that you don't need to be a marketing ninja or email wizard to have a massive impact in your first affiliate launch. Links Mentioned in this Episode Follow Michele on YouTube Listen to Michele's Podcast How to Start Your Affiliate Program (FREE TRAINING) Get Started with Affiliate Marketing Your First 100 Affiliates
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
What if one simple bonus could double your opt-in rate… and build a list of buyers before the cart even opens? In today's episode, we're unlocking a powerful strategy from a $5.7 million affiliate launch—a strategy that helped dozens of affiliates stand out from the crowd, grow their list, and convert at higher rates. It's time to talk about opt-in bonuses that actually work. Links Mentioned in this Episode How to Start Your Affiliate Program (FREE TRAINING) Get Started with Affiliate Marketing Your First 100 Affiliates
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
What if the difference between being a good affiliate and a TOP affiliate...came down to how well you tell your story? Or when you send one single email? In Part 2 of our $5.7 million launch breakdown, we're revealing the next-level strategies that turned browsers into buyers, including what worked on cart close day, how to find your hottest leads, and why your personal story might be your most powerful sales tool. Links Mentioned in this Episode How to Start Your Affiliate Program (FREE TRAINING) Get Started with Affiliate Marketing Your First 100 Affiliates
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
Big launches create big lessons…and a $5.7 million affiliate launch we ran was no exception. In this episode, we go behind the scenes of one of the biggest promotions we've ever run and share what worked, what didn't, and what you can apply to your next campaign. You'll learn how to deepen connections with your audience, grow your list while promoting, deliver bonuses at the perfect time, and the strategies top affiliates used to dominate the leaderboard.
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
Meet Jason and Cecilia Hilkey. They're not your typical online marketers. They don't sell courses on "how to get rich quick" or promise to teach you the "secrets of internet millions." They're just two parents in the parenting space who, until recently, had a modest email list of 3,000 people. Then they did something that blew my mind: they added 104,000 new subscribers in just two weeks using a virtual summit. This strategy is hands down my second favorite way to explode your email list...and this episode will show you exactly how they did it. Links Mentioned in this Episode Jason and Cecilia's Virtual Conference Workshop Your Affiliate Launch Coach
- Financial Big Bang Introduction and Overview (0:10) - Trump's Financial Strategies and Global Economic Impact (5:20) - Chlorine Dioxide Personal Care Products Interview (10:11) - Trump's Economic Policies and Their Consequences (14:48) - The Financial Big Bang: Chapter One (1:05:52) - Chlorine Dioxide and Spike Protein Denaturation (1:06:12) - Chlorine Dioxide's Effectiveness and Applications (1:25:08) - Wound Care and Emergency First Aid (1:27:06) - Product Availability and Discount Codes (1:29:00) - Formulations and Philosophy (1:30:24) - Medical Freedom and Censorship (1:34:18) - Pediatric Use and Family Health (1:39:05) - Universal Antidote and Educational Resources (1:39:42) - Market Expansion and Affiliate Programs (1:48:01) - Pet Care and Additional Applications (1:56:27) - Final Thoughts and Future Plans (2:02:13) For more updates, visit: http://www.brighteon.com/channel/hrreport NaturalNews videos would not be possible without you, as always we remain passionately dedicated to our mission of educating people all over the world on the subject of natural healing remedies and personal liberty (food freedom, medical freedom, the freedom of speech, etc.). Together, we're helping create a better world, with more honest food labeling, reduced chemical contamination, the avoidance of toxic heavy metals and vastly increased scientific transparency. ▶️ Every dollar you spend at the Health Ranger Store goes toward helping us achieve important science and content goals for humanity: https://www.healthrangerstore.com/ ▶️ Sign Up For Our Newsletter: https://www.naturalnews.com/Readerregistration.html ▶️ Brighteon: https://www.brighteon.com/channels/hrreport ▶️ Join Our Social Network: https://brighteon.social/@HealthRanger ▶️ Check In Stock Products at: https://PrepWithMike.com
Creating an affiliate program for your online course can make a huge difference in your sales, but there are important things to consider. Being ready to start an affiliate program has prompted me to ask for a lot of advice from creators whose values align with mine. Do you want to know what they told me? Join me for this episode to learn more!You'll Learn:My explanation of the basics of an affiliate program and how it works5 things successful creators told me to think about:Start with a small group of beta testers and get their valuable feedback. (I'm starting with a group of four people.)Establish your affiliate's tax status from the start. (You'll need to fill out the proper forms.)Set up auto payouts and refunds. (Take advantage of systems that make these processes easier. We use Kartra.)Think of your course as a way to build a “microphone” for your student, their message, and their social media/email marketing. (This makes it easier to bring in affiliate income.)Consider the 80/20 principle. The top 80-90% of your sales will come from the top 20% of your affiliates. (Ask, “What can I create to fuel the top 20% of my affiliates?”)Resources:Interested in becoming part of our affiliate program? Learn more!Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.Mentioned in this episode:Try Quiet Builder!