Podcasts about affiliate programs

One of our clients did about a $5 million affiliate launch and he estimated roughly 40% of that came from one thing... coaching the affiliates. Not "here's your link, good luck" coaching, but real training: what to say, what to send, how to position the offer, and how to avoid the little mistakes that kill conversions. In this episode of the 6 C's series, we're talking about the third C: COACHING, and I'm going to get practical with how to run trainings, what to put in cheat sheets, and how to teach affiliates in a way that actually changes their results. Links Mentioned in this Episode Affiliate Commitment Plan  Your First 100 Affiliates Your Affiliate Launch Coach

Most affiliate programs communicate in a way that makes affiliates tune out... or walk away. Too many emails, not enough clarity, missing details, last-second requests, and "helpful" messages that don't actually help anyone promote. In this episode of the 6 C's series, we're talking about the second C: COMMUNICATE. I'll show you what great communication looks like from an affiliate's point of view, what to send (and what to stop sending), and how to make it easier for affiliates to say yes and promote. Links Mentioned in this Episode Affiliate Communication Calendar Affiliate Commitment Plan Your First 100 Affiliates Your Affiliate Launch Coach

Most affiliate programs look different on the outside... but the ones that win year after year all have a few fundamentals in common. This episode kicks off my 6 C's series, and we're starting with the first C: CONTESTS. I'm going to show you how to run an affiliate contest that gets affiliates engaged, drives real sales, and doesn't turn into a messy spreadsheet nightmare. Links Mentioned in this Episode Your First 100 Affiliates Your Affiliate Launch Coach George W. Bush Announces Affiliate Prizes John Morgan's site

According to Alex Standiford from Siren Affiliate, affiliate programs should be much more than just discount systems or referral links in the modern era. According to him, companies particularly those that provide courses and software should consider themselves to be media and education enterprises that require ongoing content, collaborations, and audience trust in order to […] The post How to Use an Affiliate Program to Create a Content Marketing Engine appeared first on LMScast.

Over the years, I've made enough affiliate-program mistakes to fill a small handbook... and a few of them were the kind you don't forget because they come with real consequences. In this episode, I'm continuing the "killer mistakes" series with the stuff that can get you in trouble fast, including one lesson that involved the FTC. I'll break down what went wrong, what I should've done instead, and how you can protect your program while still growing it aggressively. Links Mentioned in this Episode Find Affiliates Now Program PDF Report (Top Affiliate Program Mistakes and How to Avoid Them) My #1 Affiliate Recruiting Email How to Determine Commission Structure How to Create Swipe Copy for Your Affiliates Affiliate Promo Plan Template Affiliate Activation Templates Facebook Live on Getting Affiliates to Commit

Most affiliate programs don't blow up overnight... they bleed out slowly from a handful of preventable mistakes. In this episode, I'm breaking down the "killer" errors that quietly wreck tracking, relationships, motivation, and momentum, and I'll show you the simple fixes that get you back on solid ground fast. Links Mentioned in this Episode Top 20 Affiliate Program Mistakes (and How to Avoid Them) Find Affiliates Now Program My #1 Affiliate Recruiting Email How to Determine Commission Structure Facebook Live: The BIGGEST Lie You've Been Told About Finding Affiliates

Marketers are facing revenue struggles, but affiliate programs provide a solution. Discover how performance-based commissions, strategic content marketing, and reputation-building can transform your income and client relationships in today's competitive landscape.https://fortune.com/press-releases/medialister-affiliate-program-branded-media-placements-affordable-smbs-2025-12-10/ Medialister City: Wilmington Address: 1007 Orange Street Website: https://medialister.com/ Email: alex@medialister.com

The diagnostic framework that 20 years of affiliate program management built - and why most programs are not broken, just badly diagnosed.If your affiliate program is underperforming and you are not sure where to start, this episode will change how you think about the problem. No guest, no interview, just Lee-Ann, her two decades of affiliate marketing experience across e-commerce, SaaS, B2B, retail and iGaming, and the step-by-step framework she uses with clients to diagnose exactly what is wrong and what to fix first. This is one of those episodes you will want to listen to with a document open and a pen in hand.Talking Points Include:Why fixing everything at once is the fastest way to fix nothing -- the triage mindset borrowed from medicine that stops affiliate managers from burning through resources on the wrong problems at the wrong timeThe five vital signs of an affiliate program and how to read them -- from active partner rate to communication cadence, the diagnostic checks that give you a clear picture of program health before you touch a single commission rateThe four root causes behind almost every underperforming affiliate program -- and why each one requires a completely different prescriptionListen to Find Out More About:The efficiency logic behind why one focused priority per month beats a 20-point action plan every timeHow to use conversion rate by partner type to spot traffic that looks good on paper but is costing you moneyThe void and reversal rate threshold that signals something is seriously wrong with either traffic quality or your returns processWhy tracking problems are the silent killer of affiliate programs, and the one test you should run this week if you cannot remember when you last did itThe three honest truths Lee-Ann shares at the end of the episode that rarely get said out loud in affiliate marketingKey Segments of This Podcast and Where You Can Tune In to Go Direct:[01:00] Why most underperforming affiliate programs are not broken, just badly diagnosed, and the triage mindset that changes how you approach a fix[04:14] The five vital signs of affiliate program health and how to read each one using data you already have access to[13:25] The four root causes behind underperformance and the specific prescription for each one[18:08] How to build a triage action plan using the one priority, one metric, four weeks rule[21:49] The three hard truths about affiliate programs that do not get said often enough, and what acting on them actually looks likeCall to ActionIf this episode gave you a clearer picture of what is holding your program back, the next step is making sure you have the right support around you. The KonverJ Agency works with affiliate program managers and brands who are ready to stop guessing and start building programs that perform. Find out how we can help at Konverj.io and start the conversation.Send me a text with your questions

Most affiliate programs don't fail because of tactics... they fail because the person running them believes the wrong things. In this episode, I'm breaking down 7 common beliefs that quietly kill affiliate programs, from what you think affiliates want, to how you think motivation works, to what you think "good management" looks like. I'll show you what each belief costs you, what to do instead, and how to fix the foundations so your program stops leaking sales and starts building momentum. Links Mentioned in this Episode How to Hear YES from More Affiliates (Recruiting Tips) Top 5 Biggest Affiliate Recruiting Mistakes How to Steal Your Competitors' Affiliates Affiliate Activation Templates How to Give Your Affiliates What They Need How to Communicate Better with Your Affiliates Affiliate Promo Plan Affiliate Training Templates

Favour Obasi-ike, MBA, MS and Doctor Fashion, a creator with over one million YouTube subscribers, break down how to make money on Pinterest using Amazon affiliate marketing, SEO, and attraction marketing. Brittany reveals she earns enough from Pinterest affiliate links alone to fund a home down payment. The conversation covers the three-step Pinterest Business setup, the 105-day content shelf life (now 152 days), Amazon bounties that pay without requiring a sale, and why micro-influencers outperform million-follower accounts.Who This Episode Is For?This episode is for entrepreneurs who want to monetize Pinterest through affiliate marketing and Amazon ads, content creators looking to repurpose existing content for evergreen discovery, small business owners setting up a Pinterest business account with website integration, and micro-influencers leveraging a small but engaged audience for real sales.Book SEO Services? Save These Quick Links for Later

Send a textIn this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Amanda Karr, Affiliate Marketing leader at Tailored Brands, the parent company behind well-known retailers including Men's Wearhouse and Joseph A. Bank.Amanda shares her career journey from getting her start at an affiliate marketing agency to spending nearly a decade managing the affiliate program at Macy's, and now leading affiliate strategy for Tailored Brands. She discusses how the affiliate channel has evolved over the past two decades and what it takes to successfully manage performance partnerships inside a large retail organization.The conversation covers how Tailored Brands has diversified its affiliate program beyond traditional deal partners, the growing importance of content and creator partnerships, and how AI and large language models are beginning to influence discovery, attribution, and brand visibility.Key topics include: • How affiliate programs operate inside major retail organizations • Diversifying programs beyond deal and loyalty partners • The growing role of creators and influencer partnerships • Why affiliate marketing remains a low-risk, high-ROI growth channel • How AI and LLM citations could reshape performance marketing attribution • The importance of cross-team collaboration between affiliate, SEO, and socialThis episode offers valuable insights for brands looking to modernize their affiliate programs and navigate the evolving performance marketing landscape.Support the show

Kyle White is the CEO & Founder of Refinery, an AI-powered affiliate technology solution. He brings a rare blend of experience across affiliate management (Overstock, Uber), product development, and data-driven experimentation. He previously built tools at Impact, led global affiliate/ambassador programs at Uber, and now focuses on making affiliate programs smarter, more automated, and more profitable using AI.In this conversation, Kyle breaks down how AI is transforming affiliate marketing, how brands can adopt product‑led growth principles, and why relevancy—not payouts—is the strongest signal in partner matchmaking. He shares lessons from scaling Uber's Ambassador Program from a 7% to an 80% activation rate, what most brands get wrong about affiliate recruitment, and how to design tests that actually produce meaningful insights.The episode also covers trends shaping the future: the threat of AI search bypassing the affiliate channel, the rise of pay‑per‑performance TV & audio partners, and why the next era will require filtering through more noise to find true value. Kyle also shares personal stories—building a company with a newborn, being featured in South Park, speaking Russian from missionary service in the Baltics, and his love of film photography.

Summary In this episode of the Be a Smarter Homeowner podcast, hosts Elizabeth Dodson and John Bodrozic discuss the importance of their professional community and how HomeZada Professional was developed to assist professionals in better serving homeowners. They explore the various ways professionals can engage with homeowners, the self-service nature of HomeZada Professional, and the different models of engagement available. The conversation also highlights the importance of branding and customer engagement, the types of professionals that can benefit from HomeZada, and the potential for affiliate marketing strategies. The episode concludes with a call to action for professionals to leverage HomeZada to enhance their services and support homeowners effectively.   Takeaways  Laughter is essential for maintaining a positive outlook. HomeZada Professional was created to support professionals. Engagement with homeowners is crucial for professionals. HomeZada Professional operates on a self-service model. Branding is key for professionals to retain customers. There are three models of engagement for professionals. Different types of professionals can benefit from HomeZada. Creating value beyond transactions is important for professionals. Affiliate programs can enhance marketing strategies. The mission is to make homeowners smarter.   Chapters 00:00 Introduction and the Importance of Community 02:01 Understanding HomeZada Professional 05:45 Engagement Strategies for Professionals 11:51 The Three Models of Professional Engagement 17:58 Types of Professionals and Their Roles 23:56 Affiliate Programs and Marketing Strategies 30:11 Conclusion and Call to Action  

Most affiliate programs grow by inches. This one grew by miles. In today's episode, I'm breaking down how we grew affiliate revenue 20X in 48 months. No fluff. No "one weird trick". Just the exact moves that changed everything: what we focused on first, what we stopped doing, the leverage points that mattered most, and a few bets that didn't pay off. If you want a clear playbook for scaling an affiliate program without burning trust, relationships, or your sanity... this is it. Links Mentioned in this Episode   Affiliate Training Templates and Scripts Promo Strategy Call Template Resources Page Guide

In this tutorial, Lydia Bagarozza, breaks down how Impact support earned media and why many digital publications rely on affiliate links to monetize their content. You'll get a behind-the-scenes look at how editors, writers, and publishers work with brands, and how being properly set up can increase your chances of landing listicles, gift guides, and product roundups. Timestamps:00:44 Why many online publications prefer affiliate links when featuring products01:32 How affiliates actually work with publications, & who makes the sale, and whether PPC or PPA makes sense04:55 Tutorial begins: how the platform works and what we'll cover -- including where to sign up for Impact. This is our affiliate link :) https://goto.impact.com/aOkrOQ 07:18 A walkthrough of the Impact backend and setup for product-based brands09:00 How reporting works inside Impact and how to read it10:15 Understanding contracts for magazine partners and choosing commission percentages that support coverage11:30 How to create contracts using Impact templates (and when to customize your own)12:29 How to find new affiliate partners such as magazines, creators, and coupon sites13:00 How to vet affiliate profiles and spot red flags (important: scams do exist)14:00 How to apply to affiliate programs with magazines, creators, and coupon platforms16:35 What to include in pitch emails outside of Impact so editors, writers, and producers know you offer affiliates Support the showWant a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

In this episode of Always Be Testing, Tye DeGrange sits down with Ziggy Kopetti, a veteran affiliate marketing operator and platform founder who has spent years working inside the mechanics of performance marketing—from attribution and partner incentives to how networks and platforms actually make money.The conversation explores how affiliate programs really scale, where brands commonly misjudge incentives, and why many performance issues are self-inflicted by poor structure rather than bad partners. Ziggy breaks down the economic realities behind affiliate platforms, how creators and publishers think about risk and reward, and why transparency and alignment matter more than tooling alone. The episode also touches on where affiliate marketing is headed, what brands misunderstand about creator partnerships, and how short-term optimization often creates long-term trust problems.

Send us a textIn this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Alexandra Chepulsky, Senior Affiliate Marketing Manager at Caraway, to discuss how brands can build high-performing, content-led affiliate programs in an evolving performance landscape.Alexandra shares her journey from digital and paid marketing into affiliate leadership, how she built Caraway's affiliate program from the ground up, and why prioritizing editorial relationships over lower-funnel tactics has driven long-term growth. The conversation explores the impact of AI, changing attribution models, and why PR and affiliate teams must work hand-in-hand to succeed today.Key topics include:Transitioning from coupon-heavy affiliate programs to content-driven partnershipsHow gifting, reviews, and editorial trust fuel sustainable affiliate growthNavigating Google, AI, and attribution changes as a brandWhy affiliate marketing delivers credibility and ROI beyond paid mediaThe future of performance marketing and evolving partnership modelsThis episode is a must-listen for brands looking to scale affiliate marketing through authentic partnerships and long-term value.

Thinking about launching an affiliate program for your horse business, but not sure where to start or if it's even worth it? In this episode, I'm joined by affiliate marketing expert Jamie Birch to explore how equine brands and businesses can create affiliate programs to grow their revenue and amplify their reach. You'll learn what makes an affiliate program successful in the horse industry, common mistakes to avoid, and how to start building yours today. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/201  (LINK)NEW  Sell With Confidence: A Strategic 2026 Sales Planning Workshop for Equine Entrepreneurs   →  stormlilymarketing.com/sales 

If you're looking to grow your audience, boost your credibility, and build your email list in a big way, podcast interviews might just be your secret weapon. In this episode, I'm sharing exactly how I've landed more than 600 podcast interviews… and how I turned those into affiliates who became a huge driver of our company's growth.   Links Mentioned in this Episode ListenNotes MeetEdgar Your First 100 Affiliates Pretty Link

Natalia Chappell is the founder of Natalia Chappell & Co, a UK-based consultancy helping luxury and lifestyle brands scale sustainably. Previously, she led marketing for THG's luxury division, working with brands like Coach and Ralph Lauren across price points from hundreds to thousands of pounds.In this episode of DTC Pod, Natalia breaks down what it really takes for US brands to win in the UK—and why so many get it wrong. She shares the full-funnel mistakes she sees premium brands make over and over, why some household US names thrived in Britain while others quietly retreated, and what's actually driving results on Meta right now. She also gets into how to connect with younger consumers who think differently about spending, and why the old playbook of polished content isn't cutting it anymore. Plus, her journey from corporate marketing leader to female founder, and what she wishes more people understood about building a business as a woman.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Lessons from high-growth UK e-commerce brands 2. Creating sustainable, holistic marketing strategies3. Using data and analytics to drive channel mix decisions4. Optimizing for paid and organic synergy5. Landing page and website audit best practices6. UGC, influencer, and creator partnership frameworks7. Onboarding and managing creators for conversion and brand fit8. Navigating UK logistics, customs, and local expectations9. How to adapt brand voice and content for UK consumer10. UK cultural moments and how to plan campaigns around them11. Success stories (Drunk Elephant, Ralph Lauren, Coach) and why some US brands flop12. Digital-first approaches to brand building13. Upcoming trends—partnership ads, authentic content, and Gen Z consumers14. Supporting and growing as a female founder in e-commerceTimestamps00:00 Introduction to DTC POD and episode with Natalia Chappell01:18 Natalia's background: fashion, digital marketing, luxury brand experience03:26 Lessons learned building luxury and beauty e-commerce teams05:16 Becoming a female founder and launching Natalia Chappell & Co07:22 The type and scale of brands Natalia's agency works with09:07 Optimizing paid-to-organic mix for sustainable growth12:12 Data, analytics, and the importance of first-party data integrity13:33 Why understanding inventory and offer depth matters before scaling ads16:26 Building a marketing flywheel that feeds itself18:50 Audience segmentation, CRM, and conversion optimization20:08 Attribution modeling and keeping data integrations clean22:29 Organic growth: auditing website, SEO, landing pages, and reviews24:03 Content strategy: authentic UGC, influencers, and the UK market26:58 Equipping creators for conversion, not just reach29:25 Structuring affiliate and creator programs, commissioning vs. flat fees33:01 Logistics: Warehousing, customs, and UK delivery expectations36:54 Adapting voice, copy, and calendar to resonate in the UK38:34 Brand case studies: Drunk Elephant, Coach, Ralph Lauren41:09 Why some US brands struggle in the UK (Forever 21, etc.)44:21 Trends to watch: partnership ads, content authenticity, Gen Z targeting47:25 Where to find and connect with Natalia ChappellShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokNatalia Chappell - Founder of Natalia Chappell & Co.Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Why Trading Programs That Move Fast Break Everything (And How Slow Growth Built a 115-Country Empire)If your affiliate program chases explosive growth with aggressive spend and flashy campaigns, this episode reveals why you might be building on sand. Yana Ivanova and Nir Iter from Exness share how they scaled from 18 to 115 countries not through brute force marketing, but through something radical in trading: patience. Lee-Ann and her guests discuss why daily payouts matter more than commission rates, how localisation means hiring humans who actually understand regional nuances, and why the Latin American market demands emotional connection before transactional relationships. This conversation reveals a counterintuitive truth: sometimes slow and steady really does win the race.Talking Points Include:The payment infrastructure breakthrough that built trust faster than any marketing campaign and why waiting until month-end to pay affiliates destroys credibility in emerging marketsWhy treating LATAM as a single homogeneous market is the fastest path to failure and the exact localisation strategy that transformed passive content into community engagement across culturally distinct countriesThe team structure that prevents cannibalisation when 11 account managers chase global traffic and how individual KPIs combined with team goals create collaboration instead of internal competitionListen to Find Out More About:How Exness structures team KPIs to prevent account managers from fighting over global affiliates while maintaining healthy competitionThe buddy program that integrates new team members without creating hierarchical friction in an 11-person global teamWhy the company prioritises quality over quantity now, deliberately slowing growth to ensure sustainable partnershipsThe specific data points Exness analyses constantly to identify which markets deserve localised attention versus broad global treatmentHow mobile measurement platforms become essential tools for LATAM affiliates where phone traffic dominatesThe real reason trading affiliate programs traditionally used CPA models and how Exness diversified beyond that constraintKey Segments of This Podcast and Where You Can Tune In to Go Direct:[08:17] The long-term mindset explained through hotel guest analogies and why three-year plans beat quarterly targets[16:29] Daily payment implementation and the risk mitigation strategy that made it viable without enabling fraud[20:34] Team scaling from a handful to 11 professionals and how specialisation by region prevents global chaos[33:03] Honest advice for newcomers: pick your niche, build community, trust your dataLatin America: The Opportunity AheadFor affiliates considering Latin America in 2026, both guests offered clear direction. Yana's focus centres on local communities, as the region values authentic, community-driven marketing over impersonal automation. Nir emphasised mobile optimisation, noting that with young, mobile-first audiences, ensuring your tracking, creatives, and user experience are optimised for phones is non-negotiable. Tools like AppsFlyer or other mobile measurement platforms are essential.Send me a text with your questions

If your affiliate program has hundreds of inactive partners gathering dust, this episode reveals exactly how to bring them back. Alex Hitt, an affiliate marketer who built thriving communities of hundreds of active members, shares the hotel management principles he uses to create loyalty that goes far beyond commission payments. Lee-Ann and Alex discuss why most programs accidentally kill engagement, how to scale personalisation without burning out, and why one 30-minute weekly call does more for retention than any email campaign.Talking Points Include:The hospitality industry secret that made one hotel number one in the world – and how offering affiliates something valuable for free at exactly the right moment transforms transactional relationships into genuine partnershipsWhy community platforms often fail but weekly Zoom calls succeed – where real engagement actually happens and how to structure drop-in events that affiliates want to attendThe white-glove onboarding process that keeps new affiliates active – from putting the calendar invite directly in their hand to following up before their first eventListen to Find Out More About:Why Alex refuses most one-on-one meeting requests and what he offers instead that closes more deals with less pressureThe exact metrics Alex tracks to identify super-inviters versus super-producers in his community (and why these are two different people)How to enforce group chat boundaries without alienating members when conversations drift into birthday wishes and grocery shopping updatesThe six critical mistakes that kill affiliate communities before they launch, and how to plan strategically before investing time and resourcesWhy getting each affiliate to refer just 1.1 other people creates exponential program growth over timeHow to scale personalization by using mass email for announcements while reserving WhatsApp, LinkedIn, and Facebook for genuine relationship buildingKey Segments of This Podcast and Where You Can Tune In to Go Direct:[01:15] How getting laid off from a dream hotel job in Hawaii on day one forced Alex into entrepreneurship and eventually affiliate marketing[18:55] The efficiency math explained: one 30-minute Zoom call with 50 people versus trying to schedule 50 separate one-on-one meetings[27:00] What Alex tracks to measure community health beyond sales: last login time, external business growth, and engagement patternsHuge thanks to Alex Hitt for sharing his community-building strategies with us. If this episode sparked ideas for transforming your own affiliate program, subscribe to the Affiliate Marketing Podcast so you never miss practical insights like these. Share this episode with another affiliate manager struggling with retention, and let's raise the standard for how we treat our partners.Rate, Review & Subscribe on Apple Podcasts"I love the Affiliate Marketing Podcast."

In this episode of Cybersecurity Today, host Jim Love is joined by Tammy Harper, a senior threat intelligence researcher at Flare, to explore the future landscape of cybercrime. The conversation delves into various aspects like the evolution of underground markets, state-backed cyber sanctuaries, and decentralized escrow systems. Harper presents insights on extortion as a service, the implications of artificial intelligence in cybercrime, and the potential impact of quantum computing on encryption. The episode also discusses the changing nature of digital sovereignty and its effects on cybersecurity. This thorough examination offers a glimpse into the challenges and transformations in the world of cyber threats. 00:00 Introduction and Guest Introduction 01:14 Overview of Tammy Harper's Work 01:56 Future of Cybercrime: Key Pillars 03:43 The Underground Economy 08:18 Decentralization of Underground Forums 17:28 State-Backed Sanctuaries and Cybercrime Tourism 24:01 Extortion as a Service (EAS) 31:37 Affiliate Programs in Cybercrime 34:41 Usernames and Credibility in Cybercrime 36:25 Recruitment and the Perfect Storm 37:22 Money Mules and Financial Crimes 38:45 Ransomware Negotiators and Trust Issues 41:22 Artificial Intelligence in Cybercrime 49:16 Quantum Computing and Encryption 58:55 Digital Sovereignty and the Future of Cybercrime 01:05:48 Conclusion and Final Thoughts

Email marketing's connection to search performance faces unprecedented disruption as LLMs reshape user behavior. Patrick McKenna from DMi Partners discusses how traditional SEO data extraction methods will become "murkier" as search traffic shifts away from Google toward AI-powered platforms like ChatGPT. McKenna outlines the strategic importance of email automation in maintaining direct audience relationships while search attribution becomes less transparent, and explores how enterprise teams can adapt measurement frameworks when traditional search analytics provide limited visibility into AI-driven discovery patterns.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textWhen your agency grows fast, the pressure grows faster:  clients, team, tech, everything scaling at once. The temptation? Add more tools, more systems, more noise. But growth without stability eventually breaks.That's why I sat down with Kelsi Navalta, Director of Affiliate Programs at HighLevel, the leading white-label marketing platform for agencies. Kelsi is part of a smart-idea culture, where AI tools for agencies don't replace people, they realign them toward what really moves the business forward.In this episode, we talk about the systems, mindset, and leadership shifts that let her scale a 22-person affiliate team serving 8,000+ affiliates without losing clarity or speed. You'll learn how to use automation wisely, create space for human connection, and lead teams that think, decide, and grow on their own.If you've felt the strain between innovation and burnout, this conversation will show you how to build sustainably, scale intentionally, and lead with wisdom in a world obsessed with “more.”Books MentionedThe One Minute Manager by Ken BlanchardConnect with Kelsi Navalta on Instagram @KelsiNavalta to learn more about her work with HighLevel's affiliate team and the systems helping agencies grow smarter, not harder.And if you'd like to try out HighLevel, here's a 14 day free trial. Catalytic Leadership runs on HighLevel, and I highly recommend it. Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

What I'm about to share with you might honestly shock you. It used to be the single worst part of my entire business. Something that held me back for nearly three years. I'm ashamed to admit that the worst part of our company was our affiliate management. In this episode, I'm pulling back the curtain on exactly what went wrong, why even I — The Affiliate Guy — struggled with this, and most importantly... how we finally solved it. Links Mentioned in this Episode Your Affiliate Launch Coach

In this essential episode, we sit down with Florin Simovici, CEO of TrafficManager and author of the industry's most comprehensive guide to building and managing affiliate programs. With 15 years of experience across multiple verticals—from iGaming to e-commerce—Florin shares the hard-won lessons that separate scaling programs from struggling ones.Florin pulls back the curtain on what actually drives sustainable growth, revealing why most networks fail before they even begin and how the industry's smartest operators are positioning themselves for the seismic shifts ahead. Whether you're managing your first program or your fiftieth, this episode will challenge your assumptions and equip you with actionable strategies to thrive in an increasingly competitive market.Talking points include: Why 80% of your revenue comes from just 20% of your affiliates—and how to structure your team accordinglyThe critical onboarding mistakes that doom new networks from day oneHow AI is fundamentally reshaping affiliate marketing (and why you need to start preparing now)Listen to find out more about: How to identify and protect the core affiliates who drive your network's growthThe automation tools that free affiliate managers from repetitive tasks so they can focus on relationshipsThe emerging "waves" in affiliate marketing—and how to position yourself to ride them rather than get swept awayKey segments of this podcast and where you can tune in to go direct: [00:52] Background on TrafficManager and Florin's journey from affiliate to network owner to SaaS provider[02:00] The story behind writing a 519-page book on affiliate program management (without AI assistance)[30:52] Final advice for affiliates: Give up the ego and communicate your needsWant to dive deeper into Florin's proven strategies? His comprehensive guide covers everything from post-back integration to fraud prevention to affiliate relationship management. Purchase How to Build and Manage an Affiliate Program or Network here.Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Send me a text with your questions

Ever feel like your brain is juggling 47 browser tabs—only none of them are loading? That's what it's like trying to stay focused as an affiliate manager. Between answering affiliate questions, navigating fast-changing platforms, staying on top of launches, and replying to Slack messages at all hours… staying focused can feel impossible. And regaining it once you've lost it? Even harder. In this episode, I'm bringing you a behind-the-scenes recording of a private training I did for a mastermind group, all about how to get focused, stay focused, and bounce back when your focus gets derailed. Whether you're managing dozens of affiliates or trying to keep your own business on track, these strategies will help you get more done, with less stress. Links Mentioned in this Episode Bob Newhard Clip Focus Music Track Need help activating your affiliates? Use my proven email templates for getting inactive affiliates in the game and making sales! Get them here Get my #1 affiliate recruiting email (the one I've personally used to recruit thousands of affiliates in dozens of niches). Grab your copy here!

Mental Health Monday: Despite religion's promise of comfort and peace, many often see Christians as judgemental and condemning... How the church can be part of the solution and not part of the problem (at 12:40) --- It's something of a full-circle moment for the Community Foundation... Launching an Affiliate Program to partner with other non-profits in the same way they were helped to get off the ground nearly 50 years ago (at 25:05) --- Autumn is in the air, families are settling into their fall routines... Time to set a family wellness plan ahead of the busy holiday season (at 44:30)

Ever wonder how a niche audience and the right bonus strategy can put you in the Top 3 of a $5.7 million affiliate launch? Today, I'm bringing back a return guest to show you exactly how she did it. She used prep courses, long-term funnels, and collaborated with other affiliates to absolutely rock this promo and earn nearly $100,000 in affiliate commissions. Listen up to find out how! Links Mentioned in this Episode Heidi's Facebook Page How to Start Your Affiliate Program Get Started with Affiliate Marketing Your First 100 Affiliates

Want to know how someone with a small email list still landed in the Top 10 of one of the biggest affiliate launches of the year using a single social media network? In this episode, you'll hear directly from a social media pro who leveraged Instagram — not ads, not email — to crush it on the leaderboard. Links Mentioned in this Episode Manu's Instagram – @YourSocialTeam How to Start Your Affiliate Program Get Started with Affiliate Marketing Your First 100 Affiliates  

Affiliate programs and side hustle gigs can diversify your income—even if you already run a business or offer professional services. Multiple Income Sources The importance of creating multiple income streams and affiliate programs complement existing business models. Spotlight: Money Management Solutions Affiliate Program Sandra Simmons, President of Money Management Solutions, offers her iconic proprietary Cash Flow Mojo® software as one of the best financial affiliate tools Designed for business and financial advisors, bookkeepers, and accountants. Benefits: Adds billable hours, integrates technology for efficiency, and provides new client solutions without hiring staff. The worst route to more billable hours is hiring more staff without adding value—tech and affiliate solutions are more scalable.   Become  an affiliate today to boost value for clients and diversify revenue. Tech Focus: Quantum AI Affiliate Bundle Quantum AI offers a flexible affiliate program featuring a bundle of tools for professionals—remote, recurring commissions. Use cases: Creating avatars, graphics, lead magnets—perfect for podcasters, marketers, and designers. Visit Quantum AI's site to learn more about their affiliate bundle. RESOURCES   Affiliate programs allow professionals to earn passively, enhance billable services, and improve workflow with smart technology choices. Offer links in show notes or resource pages for audience members to explore and sign up.   RESOURCES Sandra Simmons  Money Management Solutions, Inc.4001 Santa Barbara Blvd. #358 Naples, FL 34104   Office Phone: 239-331-7055 Mobile Phone: 727-424-0785   http://www.moneymgmtsolutions.com http://www.cashflowmojosoftware.com   Cash Flow Mojo   https://cashflowmojosoftware.com/   page link https://businesscoachcashflowtool.com   Quantum AI this would be so cool for your AI development    https://aythmljmwn3qs.krtra.com/t/IUOP7aFQ6drK  Contact Valerie Hail vahail1956@gmail.com

What happens when two marketers team up, run a paid workshop, and use that momentum to finish second in a $5.7 million affiliate launch? In this episode, you'll hear how Justin Demers and Sara Temte built an audience of buyers before the launch even started… then used that list to generate massive affiliate sales, deepen their relationships, and create a winning campaign. If you've ever thought, “I don't have a big list,” or “I'm not sure how to stand out,” this is the playbook you've been waiting for. Links Mentioned in this Episode Wake Up to Freedom How to Start Your Affiliate Program Get Started with Affiliate Marketing Your First 100 Affiliates  

Get ready for an insightful conversation about the evolution of affiliate marketing from the operator perspective to the affiliate side. Tero Paivarinta, Business Development Lead at humbl.ai joins host Lee-Ann Johnstone to share his fascinating journey from iGaming customer support in 2006 to becoming a key figure in affiliate relationship management. With nearly two decades of industry experience, Tero reveals how data transparency is revolutionising partnerships and why authentic relationships remain the cornerstone of successful affiliate programs.Talking points include:How humbl.ai's data platform is cutting through industry misinformation by providing accurate SEO and PPC insights Why building personal relationships with affiliates goes far beyond business transactionsThe shift from chasing big-name affiliates to identifying and nurturing smaller, high-growth partnersListen to find out more about: How to identify high-growth small affiliates using month-on-month data analysisWhy paying affiliates early can accelerate partnership growth and loyaltyTero's upcoming platform developments that will further revolutionise affiliate marketing insightsKey segments of this podcast and where you can tune in to go direct: [02:17] Tero's iGaming journey from 2006 and first glimpse into affiliate marketing[23:00] Finding quality affiliates: why the ones who find you aren't always the best[28:08] A round-up of top tips sharedOur thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Never miss out on FREE insights and training! Subscribe to our weekly newsletter.Send me a text with your questions

What if your very first affiliate promotion brought in $18,000... and landed you in the Top 25 out of hundreds of seasoned pros? In this episode, we're talking with someone who did exactly that. No list, no big team. Just a smart plan, a clear voice, and a whole lot of heart. It's proof that you don't need to be a marketing ninja or email wizard to have a massive impact in your first affiliate launch. Links Mentioned in this Episode Follow Michele on YouTube Listen to Michele's Podcast How to Start Your Affiliate Program (FREE TRAINING) Get Started with Affiliate Marketing Your First 100 Affiliates

What if one simple bonus could double your opt-in rate… and build a list of buyers before the cart even opens? In today's episode, we're unlocking a powerful strategy from a $5.7 million affiliate launch—a strategy that helped dozens of affiliates stand out from the crowd, grow their list, and convert at higher rates. It's time to talk about opt-in bonuses that actually work. Links Mentioned in this Episode How to Start Your Affiliate Program (FREE TRAINING) Get Started with Affiliate Marketing Your First 100 Affiliates    

In this episode we cover:Trainer and Zone 10 Board Member, Angel Pitton, joins us to break down USEF, USHJA, and how riders can get involved with Affiliate ProgramsTreadmill vs. Hot Walker and which is better for conditioningAngel's history with Molly including favorite stories and memories from her early riding daysTraining Laura and riding all her horses including who is the favorite and what makes teaching Laura both fun and challengingA walkthrough of the USEF Affiliate Program and the role it plays for riders, trainers, and the broader equestrian communityAbout Angel Pitton:  Angel started her riding career at nine years old and was all in from the start. She moved to Las Vegas in 1999 and opened Four Views Equestrian Center in 2001, where she developed juniors and amateurs to the highest levels of equitation, hunters, and jumpers, with juniors even competing in Grand Prix events. After recently selling her facility, Angel brought a small group of clients to Sagebrush Farms to continue her passion for riding and training. She also oversees the Southern Nevada Hunter Jumper Association, a USHJA affiliate, and serves on the USHJA Zone 10 Board of Directors.Thank you to our partners For Horses and Whinny Water for helping to make these podcasts possible.   

What if the difference between being a good affiliate and a TOP affiliate...came down to how well you tell your story? Or when you send one single email? In Part 2 of our $5.7 million launch breakdown, we're revealing the next-level strategies that turned browsers into buyers, including what worked on cart close day, how to find your hottest leads, and why your personal story might be your most powerful sales tool. Links Mentioned in this Episode How to Start Your Affiliate Program (FREE TRAINING) Get Started with Affiliate Marketing Your First 100 Affiliates

Big launches create big lessons…and a $5.7 million affiliate launch we ran was no exception. In this episode, we go behind the scenes of one of the biggest promotions we've ever run and share what worked, what didn't, and what you can apply to your next campaign. You'll learn how to deepen connections with your audience, grow your list while promoting, deliver bonuses at the perfect time, and the strategies top affiliates used to dominate the leaderboard.  

Grab the FREE Frequency of Wealth Bundle Here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.myalignedpurpose.com/fow⁠⁠Join the Glow Integrative Smoothie Challenge here:⁠⁠⁠ https://online.glowintegrative.com/smoothie-challengeWelcome to the final episode of our 4-part series on selling from live events! In this episode, Kayla and Nicole reveal their proven system for creating affiliate programs that turn your existing community into your most powerful marketing team.What You'll Learn:Why selective affiliate programs outperform open-access onesHow to structure cash incentives and bonus rewards that motivateThe power of hosting affiliate parties vs. sending emailsLogistics of tracking referrals without complicated link systemsPayment policies that create transparency and trustHow to treat referrals like gold to build long-term relationshipsReal examples of million-dollar affiliate partnershipsKey Takeaways:Only invite people who truly know your work to be affiliatesHost energetic affiliate parties to get people excited about referringMake it easy for affiliates - you do the selling, they do the referringAlways say thank you (it's free and makes a huge difference!)Create clear policies and stick to them for fairnessPerfect for coaches, consultants, course creators, and service providers who want to leverage their network to grow their business through authentic referrals and word-of-mouth marketing.Don't miss the full series: Episodes 1-3 cover event planning, marketing strategies, and sales techniques for both online and in-person events.

Meet Jason and Cecilia Hilkey. They're not your typical online marketers. They don't sell courses on "how to get rich quick" or promise to teach you the "secrets of internet millions." They're just two parents in the parenting space who, until recently, had a modest email list of 3,000 people. Then they did something that blew my mind: they added 104,000 new subscribers in just two weeks using a virtual summit. This strategy is hands down my second favorite way to explode your email list...and this episode will show you exactly how they did it. Links Mentioned in this Episode Jason and Cecilia's Virtual Conference Workshop Your Affiliate Launch Coach  

Virtual summits are one of the easiest, highest-converting affiliate promos out there. They're free for your audience, packed with value, and loaded with backend commission potential. And the best part? You don't even have to be a speaker to win big. In this episode, I'll show you exactly how to promote virtual summits as an affiliate, even if your name isn't on the agenda, and turn them into serious revenue for your business. Links Mentioned in this Episode Virtual Summit Swipe File Affiliate Swipe Files Your Affiliate Launch Coach  

You got into affiliate management because you love it. You believe in what you're doing. You love seeing affiliates succeed. But right now? You're running on fumes. You've got 47 different things on your plate, affiliates texting you at all hours, and it feels like every day brings three new fires to put out. Sound familiar?  Look, if you've ever caught yourself thinking ""I can't keep doing this,"" you're not broken. You're just burned out. And that's exactly what we're talking about today. This episode is your survival guide for affiliate manager burnout...what it really looks like, why it happens, and most importantly, what to do about it. Because here's the thing...you don't have to choose between loving your job and actually having a life. Links Mentioned in this Episode Affiliate Email Pro AM Club

There was pressure. There were problems. There were moments when it felt like everything might fall apart. But in the end, we pulled off a multi-million dollar affiliate launch that blew past expectations. In this episode, I'm sharing the real behind-the-scenes story—what we did right, where we nearly failed, and the powerful lessons you can use to grow your own affiliate program. Links Mentioned in this Episode Affiliate Manager Training    

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Recruiting affiliates isn't rocket science...but it's shockingly easy to screw up. There are five mistakes I see over and over again...and they can completely tank your results before you even get started. In this episode, I'm sharing the biggest recruiting missteps affiliate managers make… and how to avoid every single one. Links Mentioned in this Episode My #1 Affiliate Recruiting Email Your First 100 Affiliates Find Affiliates Now Most Common Affiliate Program Mistakes (and How to Avoid Them)

What if you could close more sales after the purchase? What if you could turn one email into three social posts...or flip negative reviews into your most persuasive talking points? That's exactly what we're doing in today's episode. I'm sharing 15 advanced ways to use AI in your affiliate marketing…and some of these are straight-up cheat codes for affiliate marketers. Links Mentioned in this Episode MeetEdgar Review Post Pro My Toolbox Affiliate Email Pro

What if you could boost your affiliate income... without posting more, emailing more, or working harder? What if the secret wasn't hustle... but knowing exactly what to say and how to say it…before your audience even asks? Today, I'm giving you 10 clever ways smart affiliates are using AI to warm up followers, boost conversions, and make sales feel natural. Links Mentioned in this Episode Review Post Pro How to Create a Resources Page My Toolbox Affiliate Email Pro Affiliate Terms Wizard  

Creating an affiliate program for your online course can make a huge difference in your sales, but there are important things to consider. Being ready to start an affiliate program has prompted me to ask for a lot of advice from creators whose values align with mine. Do you want to know what they told me? Join me for this episode to learn more!You'll Learn:My explanation of the basics of an affiliate program and how it works5 things successful creators told me to think about:Start with a small group of beta testers and get their valuable feedback. (I'm starting with a group of four people.)Establish your affiliate's tax status from the start. (You'll need to fill out the proper forms.)Set up auto payouts and refunds. (Take advantage of systems that make these processes easier. We use Kartra.)Think of your course as a way to build a “microphone” for your student, their message, and their social media/email marketing. (This makes it easier to bring in affiliate income.)Consider the 80/20 principle. The top 80-90% of your sales will come from the top 20% of your affiliates. (Ask, “What can I create to fuel the top 20% of my affiliates?”)Resources:Interested in becoming part of our affiliate program? Learn more!Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.Mentioned in this episode:Try Quiet Builder!

If you want to stand out as an affiliate today, you need to do more than just send a few emails and post on social media. You need to answer questions before they're asked. You need to overcome objections before they pop up. And you need to overcome your own resistance. If you've wondered “What do I say about this product?"" or ""What do I post today?"", AI could be your new best friend...if you use it right. In this episode, I'm giving you 10 ways AI can help you do all of this faster, easier, and in your own voice. Links Mentioned in this Episode Review Post Pro Post Affiliate Pro BotLeads My Toolbox Affiliate Email Pro Affiliate Terms Wizard