Monday Marketing Huddle

How can businesses utilize both online and offline data to appropriately target prospects with a high ROI and tangible conversions? Semcasting is an IP targeting solution that incorporates data from consumers, businesses, mobile devices, and internet sites to create qualified audiences for any digital campaign. Marty Agius joins us to explain how their technology helps marketers get results. 

The social media landscape is an evolving space, with new apps and platforms being introduced all the time. Does growing up with social media change the perspective on how best to utilize it to grow your business? D2 Media Marketing Coordinator intern, Megan Hovey, shares her thoughts on how businesses can utilize social media to acquire new customers.

What are the differences between online and offline marketing opportunities and when it is more advantageous to use offline tactics to reach consumers? Shelli Fitzsimmons of MNI Targeted Media explains how magazines and cover wraps are a unique and targeted way to showcase your business to potential customers. 

Do you listen to a streaming audio platform for music and podcasts? Did you know you can reach engaged, local consumers through these services? Paige Kotsilimpa of Pandora joined us for this week's podcast to share how business owners can leverage this platform to reach their target audience and how they can measure results. 

What is OOH media and is it affordable? Out-of-home is any advertising you see, outside of the home, like on buses, shelters, and convenience stores. Is it affordable and how do you measure results? Debbie Richards of Gateway Outdoor Advertising explains the effectiveness of outdoor media and what the necessary elements of a successful campaign are. 

What are the benefits of being a member of the Greater Rochester Chamber of Commerce and how can it help market your business? Besides providing content and resources, the Chamber can also help advertise your business through e-mail blasts, sponsored social media posts, ads on newsletters, and more!

What are the keys to successful marketing? Rich Ide, VP of the Ide Family of Dealerships, says how you communicate is just as important as the messaging your delivering. His tips for success include keeping your message simple, be upfront, be genuine, and know who your audience is.

You can watch TV programming in 3 different manners: antenna, cable, and through an internet connection. OTT is watching TV through your internet connection via a connected TV, tablet, mobile device, or computer. So how can you take advantage of OTT in your marketing strategy? Paula Osika from WGRZ in Buffalo explains the most effective ways to target your audience through OTT.

What is public relations and why is it important to the day-to-day operations of your business? Mike McDougall of McDougall Communications shares how the execution of public relations campaigns differs based on a business' need and if they're dealing with a crisis situation. So when is the best time to create a crisis plan and what steps should you take if you find yourself faced with one? Mike shares tips and strategies for getting the right message out to the public. 

Sports are more popular and ever and ESPN is the big name in the sports arena. Can you advertise on ESPN at a local level and can it fit in your marketing budget? It doesn't matter how you're watching sports or catching up on highlights! Emily Dillinger of Good Karma Brands explains how ESPN's digital suite of products can deliver local, brand-safe exposure for your business with a highly-engaged audience. 

Creating compelling, captivating video content for digital marketing campaigns, TV, websites will help your business stand out, and connect with new customers. The Team at Captivate Media shared tips on how to get started, how often your message should be updated, and what the process is to get the perfect video message to reach your customers.

Mitch Laclair of Evolution Marketing discusses how to use and buy specific digital tactics to mirror the customer’s journey. We discuss how to determine what tactics, mediums, and messaging to use, understanding the journey is no longer a linear approach and a constant, in-market strategy is what’s needed.

3 SIMPLE RULES FOR DIGITAL MARKETING. JUSTIN SHARES WHAT TACTICS WORK FOR DIFFERENT STAGES OF MARKETING FUNNEL.

Interview with Kristen Ciaccia Senior Project Manager for D2 Media Team on simple and important digital tips.

Chris Garbin shares why jingles are powerful marketing tools for all businesses. Tips on what makes a great jingle and why they are4 impactful! 

Interview with Jennifer Rissone, iHeart Media Account Executive on why radio works and how to build an effective campaign to grow your business.

How to Grow your business with social media. Nicole Kazimer from Brand 52 is our guest this week. Nicole shares why you need a social media agency and 3 ways to improve your social media presence in the house.

D2 Media talks to Dave Mammano from Avanti Media Group on how to start a Podcast. Dave shares tips and best practices for your podcast. 

The D2 Media Team is a full-service advertising agency built by two experienced, talented women who have worked in media and marketing for 30+ years. Our agency is driven to get the best results for our clients. We use our collective experience and knowledge to help our clients build winning strategies. We ask a lot of questions and then roll up our sleeves to develop a solid, results-driven plan. Whether it’s digital media, traditional advertising and marketing, branding, lead gen and creative, or a blend of all-of the above, we are happiest when our clients are winning! Our model is Simple. We hand select the Best Media Partners in the Business to provide you your Advertising Dream team without the heavy monthly retainer’s other Agencies charge.