Podcasts about automotive marketing

Staying hyper-focused on internet lead handling... In this episode, I break down how to actually improve your follow-up process so you win more customers—starting with your emails, videos, and mindset. Let's face it: most emails still look like outdated templates, and subject lines that scream “dealership” get ignored. I'm showing you how to change that. I walk through my current process using ChatGPT to write custom, engaging subject lines and value-based messages that feel like they were made just for the customer. I also dive into how to create short welcome videos that build trust and show off your energy—because people buy you, not just the car. You'll also get a real-world strategy for the first 72 hours of follow-up (yes, that includes GIFs, articles, and creative touchpoints that stand out). If you're ready to stop sounding like every other salesperson in their inbox and start actually converting, this one's for you. Key takeaways: Subject lines that get opened First sentences that hook Videos that build trust fast A 30-day follow-up game plan Creative tips to stay top of mind and fun This isn't theory. These are the tactics I use in dealerships today—because basic won't win anymore. Dealer Talk with Jen Suzuki Podcast |

ON ANOTHER DAY WHEN EVERYONE GETS AN AWARD, YOU'LL NOTICE (OR NOT) THAT THE OLD BACKBONE OF AUTO INDUSTRY OWNER OPERATORS HAVE BEEN WIPED OUT BY A MARKETING GLOSS THAT TRULY VALUES THE MIGHTY DOLLAR (NOT RELATIONSHIPS). This is Industry Logistics on ATI.

Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Elgie Bright, Chair at Northwood University, to discuss his game plan for the future of auto in a time of disruption, the importance of developing lifelong learners, building automotive retail curriculum to tackle tomorrow's technologies, and much more. This episode is brought to you by: 1. Ikon Technologies - Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership's success by visiting @ https://hubs.la/Q02WVYbV0 2. CDG Recruiting - Building on the success of my industry job board, I'm launching CDG Recruiting — a more hands-on, personalized automotive recruiting service. Our team has decades of experience and has successfully placed over 1,000 roles in the automotive industry. So if you're ready to find your next rockstar employee, try CDG Recruiting today by visiting @ https://www.cdgrecruiting.com/

Host Gregg Garrett sits down with David Raminick, CEO and Co-Founder of Proficy Digital, to discuss disruption in the automotive marketing space. David also shares his “Top 3”: His wife, who encourages his entrepreneurial spirit; Kevin Burke, who encourages him to “speak it into existence”; Hal Widlansky, who sheds light on how to raise funds; Steve Pitsillos, who can see new models emerging; and Jordan Walters, who helps smooth the highs and lows. And you have to hear what he says about forcing “alone time”. . SHOW HIGHLIGHTS During this episode: (0:00) Introduction (1:09) View AI from two lenses (3:29) Meet David and Proficy Digital The “Top Three”: (6:33) David's wife: Knows him well enough to encourage his entrepreneurial spirit (11:59) Kevin Burke: Ecourages him to “speak it into existence” (15:36) Hal Widlansky: Sheds light on how to raise funds (17:27) Steve Pitsillos: Can see new models emerging (20:33) Jordan Walters: Helps smooth the highs and lows Other Points of Interest: (23:14) Proficy Digital and the automotive space (29:30) Differentiators, AI and Creatives (34:36) Channels and changes You Have to Hear This: (38:37) Forcing “alone time” . LINKS AND RESOURCES David Raminick: LinkedIn Proficy Digital: Website | LinkedIn Gregg Garrett: LinkedIn | Twitter | About CGS Advisors: Website | LinkedIn

Showroom traffic may be down, but the deals are still there—if you know where to look. In this episode, Lindsey Shaker, Marketing Director at Shaker Automotive Group, reveals her problem-solving mindset and the hacks she uses to uncover hidden opportunities that many dealers miss. If you're wondering why your dealership isn't seeing the foot traffic you expect, this conversation is for you. Lindsey dives into the often-overlooked areas in dealership marketing, from phone systems to call tracking, and explains how small gaps in these processes can have a big impact on your sales. She shares her unique approach to tracking ROI and shows how digital marketing, when optimized, can drive phone calls and appointments that close faster and more effectively than traditional leads. We talk: phone systems, tracking ROI and sourcing, phone lines, reporting, call transcripts and keywords + so much more! Talk about learning work hacks - here ya go!! ANd thank you Lindsey!  With the right systems in place, Lindsey reveals how she helps her GM's tie marketing efforts directly to sales, even when showroom traffic is weak. She explains how she audits every 45 days to ensure call tracking and reporting are spot-on, and how she's solved issues related to missed opportunities, inaccurate reporting, and inconsistent CRM logs. If you're struggling with where to spend your marketing dollars or why your leads aren't converting as expected, Lindsey's insights will help you uncover the root causes—and show you that the sales are already waiting for you, right under your nose. Tune in to discover how to fix the gaps and start closing more deals today! Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

In this episode of The Speed of Culture, Matt Britton speaks with Brad Audet, Chief Marketing Officer of Mazda North America. Brad shares insights into Mazda's strategic brand evolution, the impact of the "Move & Be Moved" platform, and how Mazda is cultivating an emotionally resonant brand identity.Follow Suzy on Twitter: @AskSuzyBizFollow Brad Audet on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Brian Walker is the Owner and CEO of Shop Marketing Pros. In this episode, he and Jimmy Purdy discuss the challenges and strategies of customer interactions and marketing within the automotive industry. Brian discusses the importance of action in marketing efforts, emphasizing that doing nothing is not an option. Jimmy and Brian also explore the complexities of balancing different roles in a business, highlighting how marketing, HR, and other business aspects require careful management for success.Visit Shop Marketing Pros here00:00 Solo trip cut short, returned home early.09:34 Traveling inspires new possibilities and perspectives.16:19 Business skills didn't come naturally, causing failure.18:50 The 2008 crisis revealed my business weaknesses and improvement.23:25 Handle imperfections well to gain loyal supporters.31:16 Early web presence grew tech-heavy shop significantly.34:30 Auto repair undercharging compared to other trades.40:27 Rebranding needed due to misleading business names.47:51 Rebranding emphasizes automotive and retains customer goodwill.50:57 Undervalued service advisors; optimal 1:1 advisor-technician ratio.53:56 Balancing productivity and needs justifies staffing choices.01:00:13 Plan marketing strategy annually, and adjust efforts seasonally.01:05:02 Professionals outweigh DIY for effective Google Ads. Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE

Hosted by Fast Lane Jane Thurmond and Design Muse Theresa Contreras Adrienne Peters shares her Detroit muscle car heritage coming from a family of GM car designers, working on Chevy muscle cars to working for GM with Chevy Performance. Along the way she has crafted a sinister Monte Carlo muscle car and a career in automotive marketing. Checkout Adrienne Peters at www.ardent-strategies.com, @ardent_strategies and @adrienne.peters. Produced by Auto Revolution Auto Revolution produces automotive TV Shows,  Podcasts, Promotional Videos, and more. Watch at www.autorevolution.tv and follow @autorevolution Recorded at Autotopia LA The premier automobile storage & concierge facility in Los Angeles. Collector car storage. Vintage car storage. Luxury car storage. Exotic car storage. Follow Autotopia LA @autotopiala and www.autotopiala.com Baja Forged Timeless design. Race inspired. BAJA proven! We love looking good driving on and off road.  Baja Forged offers products to be capable when we need them. So we built Baja Forged. Follow Baja Forged at @bajaforged and www.bajaforged.com GTS Customs Corvette specialists, GTS Customs sets the highest standards for custom fab & body work, outrageous paint, complete builds and restomods. Follow GTS Customs at @gtscustoms and www.gtscustoms.com

Join me, Sarah, and Denise as we talk about online marketing and the opportunities for smarter lifecycle marketing which is now available using CDPs and identity resolution technology.

Le gouvernement italien s'impatiente sur le dossier de construction d'une usine de fabrication de batteries promise par le constructeur automobile. Pour « La Story », le podcast d'actualité des « Echos », Pierrick Fay et ses invités dévoilent les raisons des relations tendues entre le ministère italien des Entreprises et Stellantis.Retrouver l'essentiel de l'actualité économique grâce à notre offre d'abonnement Access : abonnement.lesechos.fr/lastoryLa Story est un podcast des « Echos » présenté par Pierrick Fay. Cet épisode a été enregistré en septembre 2024. Rédaction en chef : Clémence Lemaistre. Invités : Guillaume Guichard (journaliste spécialiste de l'Automobile aux « Echos ») et Olivier Tosseri (correspondant des « Echos » en Italie). Réalisation : Willy Ganne. Chargée de production et d'édition : Michèle Warnet. Musique : Théo Boulenger. Identité graphique : Upian. Photo : Carlos Osorio/AP/SIPA. Sons : Euronews, « Quatre mariages et un enterrement » (1994), Telemolise, Bruno Ferrara « Amore Mio » (2009), TGcom24, Automotive Marketing, TVI Molise, « La Linea » (1971). Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Umparken im Kopf! Auto.Business.Friends wieder im Talk! Endlich mal wieder mit meinen Freunden Jascha Bräuer (Leiter autobörse.de) und Philipp Kroschke (Kroschke Gruppe) ausführlich über berufliches und privates quatschen.

Join Harry Dhaliwal, Marketing Manager at Reviver, as he takes us on a captivating journey through the revolutionary world of digital license plates.  Get ready to discover how Reviver is transforming vehicle identities by introducing the world's first digital plates, which offer a seamless blend of convenience and unparalleled personalization options. During this insightful presentation, Harry will share invaluable insights into the power of compelling storytelling, the strategic impact of influencer marketing, and the importance of keeping pace with evolving marketing trends to drive substantial growth for this trailblazing automotive technology startup.

OMR 2024 - eine der globalen Events für Onlinemarketeers hat gerade wieder in Hamburg stattgefunden. Ein Rückblick mit meinem Gast Hans Piechatzek über AHA-Momente, Learnings und warum ein Besuch grundsätzlich sinnvoll ist - für Automotive Marketeers und generell für alle, die Wissen wollen wohin die Reise im Onlinemarketing geht.

Mehrkanal ist führender Lösungsanbieter für Marketingmanagement mit eigener Full-Service-Agentur und unterstützt im Bereich Automotive bereits etliche große OEMs. Was bedeutet das genau? Wie und mit welchen Lösungen genau Mehrkanal das Marketing seiner Kunden optimiert, darüber sprechen wir in dieser Ausgabe!

Car Guy Coffee Podcast Live at Digital Dealers Interbrew Series feat. Jonathon ThompsonWelcome to the Car Guy Coffee Podcast Live at Digital Dealers Interbrew Edition, where we interview Dealers, Vendors, Sales Guys and Gals as well as incredible Voices in our industry that are committed to seeing the Upshift and Uplift of our culture. Featured in this episode is CEO | Automotive Marketing & Technology Guru, Jonathon Thompson. Let's Brew! Don't forget to share and subscribe!Brew Brought to you By Our Proud Sponsors At:https://www.drivecentric.comwww.vincue.comwww.fixedopsdigital.comwww.teammxs.comwww.m1-data.comwww.321ignition.comwww.purecars.com

Meet a guiding force shaping the next generation of auto industry leaders.Elgie Bright is the charismatic Department Chair of the Automotive Marketing and Management Program at Northwood University. His approach to teaching not only covers the technicalities of the automotive world but also emphasizes the human element - the core of the industry. Elgie's unique perspective offers valuable insights into how the next generation of automotive leaders is being nurtured.Elgie discusses the balance in Northwood University's student demographics, with an equal mix of dealership legacies and fresh entrants, reflecting the evolving landscape of the automotive industry. He highlights how the university's programs, including their innovative camps for 14-18-year-olds, offer a gateway to diverse career paths within the automotive sector, from traditional dealership roles to exciting positions in startups and tech-focused companies. Moreover, Elgie shares exciting news about Northwood's master's program, emphasizing organizational leadership within the automotive context - a skill crucial for the success of future industry leaders.Timestamped Takeaways:0:00: Michael Cirillo, Kyle Mountsier and Paul J Daly discuss the unexpected connections between music, late-night food, and automotive insights.2:20: Elgie Bright shares his transition from General Motors to academia, emphasizing the impact of hands-on experience in shaping educational approaches.4:05: The discussion pivots to the challenges and rewards of teaching 18-year-olds, exploring the blend of theoretical knowledge and practical application in automotive education.7:38: Bright delves into the balance of Northwood's business curriculum with its specialized automotive track, offering a unique blend of general business acumen and industry-specific knowledge.11:45: The introduction of Northwood's master's program in organizational leadership with an automotive focus, underscoring the importance of holistic business education in the industry.15:08: A personal touch – Elgie Bright's passion for jazz and the saxophone.19:33: Kyle Mountsier reflects on the significance of Bright's journey and his commitment to nurturing the next generation of automotive professionals.Elgie Bright is the Department Chair of the Automotive Marketing and Management Program at Northwood University.⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture.

In a captivating discussion with Gino Cipperoni, Chief Revenue Officer at Dealer eProcess (DEP), we explore the dynamic world of automotive marketing. Gino sheds light on the vital role of personalization in the industry and its intersection with Amazon and Google advertising. He underscores the rising influence of voice search, driven by platforms like Amazon Echo, and the need for marketers to harness AI for effective targeting.Gino emphasizes DEP's innovative approach to personalization, uniting individual dealer entities within a group to enhance the user experience. By tailoring browsing experiences based on users' previous interactions across dealership websites, DEP amplifies marketing effectiveness. Synchronization of digital marketing and websites is pivotal, ensuring a seamless, personalized journey for users.The episode closes with Gino urging dealers to transcend traditional methods and seize opportunities on streaming platforms. Personalization, data-driven strategies, and adaptation are key to success in the ever-changing automotive marketing arena.Key Takeaways:When considering Amazon advertising agencies, watch out for red flags like a lack of access to valuable shopper data such as Amazon Garage. True Amazon partners use this data for precise ad targeting.Amazon and Google advertising work hand in hand: Google excels at reaching near-purchase shoppers, while Amazon captures earlier-stage prospects. Together, they fill the funnel for Google.Personalization is key in marketing and web design. Authentic personalization aligns ad content with landing pages, catering to individual shoppers. It's more than changing ad copy; it's about seamless coordination.Connect:Gino Cipperoni: https://qrcc.me/ryqlwfb5i5cuBZ Consultants: https://qrco.de/bcqqFo    Apple

In the latest episode of "Mostly Automotive Marketing with Matt Wilson," we break down the concept of a Customer Data Platform (CDP) and elucidate its potential significance for your dealership or agency. Our guest, Ilana Shabtay, Vice President of Marketing at Fullpath, provides valuable insights into this powerful tool and its transformative implications. If you're seeking clarity on CDPs and their role in optimizing your marketing strategies, this episode is a must-listen. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google. Podcasts, Spotify and Anchor. ‘Like' us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about the #1 thing you can do to LOSE a sale. Guaranteed. People do it ALL the time and you for sure are losing a sale and a customer by doing it.  Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like' us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter@MarketingMattW.

As we navigate the middle of 2023, we continue to adjust to the evolving industry and changing market. In this podcast episode, we dive into what inventory levels are prime for dealerships, continue discussions of vehicle affordability for your consumers, and discuss what the future role of dealers will be as technology increases and consumer purchasing habits change. In this episode you'll also hear: The ideal inventory level at dealerships More lessons dealers can learn from online retailers What dealer relevancy/roles may look like in the future Making vehicles affordable for consumers in a high-inflation period From a dealer to aspiring dealers: advice for their career path and those new to the industry Open-door policies and establishing an environment that encourages employee retention How to analyze new dealership technology, EV adoption and more! Ken Ganley, owner and CEO at Ken Ganley Companies, grew up in the car business – his father was a dealer and Ken developed a passion for the business while hanging around the family dealerships. He and his wife are both Northwood University grads that majored in Automotive Marketing. Throughout his career, Ken held positions in Finance and Sales management. He began purchasing dealerships in 1995 and ultimately purchased his father's former stores. Now with 50 franchised dealerships in four states, the Ken Ganley Automotive Group has grown significantly. The group was recently named the 14th largest dealership group in America and made over $3 billion in revenue in 2022. For more about Ken and Ken Ganley Automotive Group, visit their company LinkedIn. Like this episode? ⁠Check out JM&A Insider⁠ for more content like this.

Looking for a competitive edge in the automotive market? Our interview with Immanuel Klaiber, Head of Subscription Pricing at FINN, unveils the untapped potential of vehicle subscription services for car dealers. Learn how FINN's subscription model can drive dealership growth, foster customer satisfaction, and redefinethe way cars are bought and sold." Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like' us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

On this episode of the Matador Booth Podcast, Jason is joined by Allison McConeghy, Molly Dennehy & Jay Healey to discuss Automotive marketing. Listen To The Strategy With Jason Podcast: Apple Podcast: apple.co/3IwlT3v Spotify: spoti.fi/3fT8V3H Soundcloud: bit.ly/347rnDb Listen To BOP: Apple Podcast: Spotify: open.spotify.com/show/3oonJKe6E7nHXof3VfVy8x Soundcloud: soundcloud.com/businessofparenting Jason Harris Twitter: twitter.com/StratWJason Instagram: www.instagram.com/strategywithjason/ Facebook: www.facebook.com/StrategyWithJason LinkedIn: www.linkedin.com/in/strategywithjason/ Website: www.strategywithjason.ca Allison McConeghy: https://www.linkedin.com/in/allisonmcconeghy/ Molly Dennehy: https://www.linkedin.com/in/molly-dennehy/ Jay Healey: https://www.linkedin.com/in/jay-healey-2b3a9310a/

Listen In on the HOW TO SELL MORE CARS podcast as Kathi Kruse and Mike TheCarGuy Correra talk about how in today's automotive marketing world, the only constant is change itself. Share 0 Share 0 Tweet 0 Automotive Marketing Anarchy & Guilty PleasuresSubscribe to the How To Sell More Cars Podcast on Apple, Amazon, or […] The post Anarchy in Automotive Marketing appeared first on .

   In this episode, Brandon speaks with Bobby Cannon of AutoNetTV about how a night at the movies was the genesis of the company, how AutoNetTV is crucial in this post-Covid era in helping service departments educate their customers as a “Silent Service Advisor,” and how having an in-house production team helps streamline getting the right content to clients.     Want to add strategic pricing to your marketing tool box? Go to InteliChek  or call 877-827-7273 and ask about our InteliShare Series!   InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.     InteliChek   AutoNetTV         Links In Order Of Appearance: (AutoNetTV YouTube) https://youtu.be/Y1yquhHBtW0 https://youtu.be/7FBw31j2Dwc https://youtu.be/bZ58v_U1B0s https://youtu.be/NRf3V7Z2fTM https://youtu.be/2yaEBVcPl20 https://youtu.be/7ivoPt-10Bg https://youtu.be/rpk0GABOyCQ     Music:   Adrian Walther-Lost And Found   Reveille (aka Brendan St. Gelais)-Offerings

Welcome to this week's episode of Facts Not Feelings! As automotive marketers, we all face a variety of challenges when it comes to driving sales and connecting with customers. In this episode, we'll dive into some key questions that will help you optimize your marketing strategies.Our guest, Kevin Frye, is one of the top 5 influencers changing the auto industry today, according to Automotive News. With his extensive experience in auto subscription, Google Analytics, and digital retailing – including buying 100% online – Kevin will share his insights on how to prioritize your strategies for maximum impact.We'll start by exploring the pros and cons of branding vs. SEO, providing tips on finding the right balance to drive traffic, leads, and sales. We'll then dive into the world of SEM vs. leveraging third-party data, discussing the benefits and limitations of each approach and providing tips on how to get the most out of your marketing budget.Finally, we'll discuss the topic of forms vs. chat and provide tips on how to choose the right option for your business. Did you know that replacing forms with chat on your website can lead to a 59% increase in appointment set rates? We'll also share some surprising data from recent research that may challenge some industry norms.By the end of this episode, you'll have a better understanding of how to prioritize your marketing strategies and create meaningful connections with your audience. Don't miss this chance to learn from one of the industry's top influencers!Connect with Kevin Frye: https://qrco.de/bdpUCVLet BZ Consultants Inspect What Should Be Expected

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about the age-old paid search questions. To buy your own name or not. There is much discussion in the marketing world about dealer name or brand campaigns. Should you buy your own business name in your SEM advertising? We chat about it and get the opinions of some industry experts.   Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like' us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.  

“Having this network and support is amazing and what is the biggest win for NIADA.” -Mikael K Charity discusses automotive marketing with Dream Team Media Company's founder and Operations Director, Kendra Brown, and National Independent Automobile Dealers Association - NIADA Marketing Directors, Troy Scheer, and Mikael Kourinian. Vendor Partners

Elise Kephart, founder of The Elise Kephart Experience, a leading training company in the automotive industry. Elise Kephart or maybe you know her as "The YouTube Diva" is a five-time guest on the show and master of BDC lead follow up.In today's episode we discuss the buzz around artificial intelligence and its potential impact on the job market. Elise believes that AI should be seen as an enhancement rather than a replacement for human labor. She notes that while machines can perform certain tasks faster and more efficiently, they will never be able to replace the personal touch and emotional intelligence of a human being, particularly in sales transactions. Elise also points out that people should be aware of the importance of providing value to customers and being motivated in their work, as customers will be able to sense when a salesperson or BDC rep is not genuinely interested in helping them.In today's digital age, technology has transformed the way we analyze data and make decisions. In the past, teams of people were required to analyze data and make decisions, but now with the advancements in technology, it's possible for a computer to ingest all of the data and make decisions in a matter of seconds. But the power of technology doesn't stop there. In the world of customer service, technology can also be used to enhance and streamline conversations between customers and agents.By using pre-written responses, agents can engage customers in a more natural way, without the customer realizing that the responses are pre-written. This can save time and reduce the busy work that agents often have to do. However, it's important to note that technology should not be used to replace the need for human agents. Instead, it should be used to enhance their skills and make them more efficient at solving problems.As we've seen with some AI and chatbot systems, there are still kinks to work out in order for the conversations to feel more natural. At the end of the day, technology can be a superpower when used correctly. It can eliminate the grind of the job, and allow agents to focus on what they do best: solving problems. With the help of technology, it's possible to become the best, most skilled, trained, and exercised agent there is.Overall, Elise emphasizes the need to strike a balance between utilizing AI for its benefits while also valuing the contributions of human employees. It's important to embrace technology as a tool to enhance and streamline customer service, but not at the cost of losing the personal touch and emotional intelligence of human agents.Listen to the full episode for insights and context from Elise Kephart!  Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Thanks, Elise Kephart!If you enjoyed this episode featuring Elise Kephart, support us by clicking the links! Connect with Elise Kephart on LinkedInConnect with Michael CirilloConnect with Michael on LinkedInMore Dealers Are Choosing To Partner with FlexDealerLooking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.

Emer Sanabria is an accomplished Marine Corps veteran and a highly-successful business leader. His experience both on and off the battlefield has made him a sought-after leadership consultant with a track record for turning stagnant businesses into growth machines. What we discuss in this episode:Key takeaway points from the episode:Involving the team in goal setting is important for strategic planning and ensuring the team is invested in achieving the goals.Encouraging team members to teach back their understanding of the goals and plans can help ensure they are committed to achieving them.Maintaining a focus on growth and continuous improvement, both individually and as an organization, is important in the goal-setting process.Anticipating challenges and having a standard operating procedure in place can help a team navigate difficult situations.Business leaders should set SMART goals (sustainable, measurable, achievable, relevant, and time-sensitive) with a focus on growth.In this episode, we discuss how to make wise decisions under pressure. Emer shares his thoughts on how business leaders should focus on the excitement of setting smart, sustainable, measurable, achievable, relevant, and time-sensitive goals with their organizations. He emphasizes the importance of being excited about growth, even if it may not be big, and of not letting nerves hold you back, but instead using them to guide you toward your goals. Emer also shares his experiences from military missions and how they apply to the business world. He talks about being able to make wise decisions under pressure and being able to adapt to new situations. He advises business leaders to be growth-minded and to see challenges as opportunities to get creative.Emer also discusses the concept of the "leader sets the thermostat," and how the mood and attitude of a leader can have a huge impact on the rest of the team. He confides that feeling nervous as a business leader is normal and that it's OK to have those feelings, but leaders can use them as a guide toward goals. He shares his thoughts on the importance of having a clear vision and being able to execute it, as well as the value of surrounding yourself with a team that you can trust and rely on.We discussed the importance of having a standard operating procedure (SOP) in place for unexpected events and how it can help an organization to be prepared and respond effectively. Emer expresses concern about how the past few years of stability in the market may have made people soft and worries that this may negatively impact their ability to adapt to the changing landscape in the cominTune in to this episode to get valuable insights and wisdom from Emer on how to navigate the unpredictable landscape of 2023 and beyond. Whether you're a business leader or just looking for some guidance on how to stay motivated and focused in these uncertain times, this episode is definitely worth a listen!Listen to the full episode for insights and context from Emer Sanabria! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInMore Dealers Are Choosing To Partner with FlexDealerLooking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.

Automotive Marketing in a RecessionIs we is or is we ain't? Everybody seems afraid of using the R word right now, but the times they are a-changing. Delinquencies, repossessions, interest rates, and price reluctance are up. Loan approval and traffic are down. These are the facts and the facts are not in dispute. The only thing that […] The post Automotive Marketing In A Recession appeared first on .

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about attribution. It's a frequent topic on this podcast, but in this episode we brough in a couple of experts. We're joined by Amanda Juip from Urban Science and Shane Stender from SilverBack Advertising. Together, their companies have put out a fantastic case studies on advertising attribution that helps close the gap between marketing dollars spent and actual dealer results. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like' us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

In this Episode of Mostly Automotive Marketing with Matt Wilson we go live on a Friday morning to chat about YouTube with THE YouTube guy in our industry, Jeff Hunter, known as General Motors Jeff. We also touch on the Netflix announcement about ads and complain a little about Kid Rock's rhyming skills. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like' us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this Episode of Mostly Automotive Marketing with Matt Wilson we go live on a Friday morning to chat about the NY Mets, '60 Hour A Week Guy' and have a conversation with Chad Graves, VP of Sales at Reunion Marketing. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like' us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this Episode of Mostly Automotive Marketing with Matt Wilson we go live on a Friday morning to chat about the genius promotion for the horror flick ‘smile', chat about a dealership review left on TikTok and Wendy Reeves from BDC Angels joins us to discuss training and the future of BDC's. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like' us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

https://upmyinfluence.com/wp-content/uploads/2022/09/Girdner-Wide.png () 1332 - Shifting Gears in Automotive Marketing with Tecobi's Jason Girdner

In this Episode of Mostly Automotive Marketing with Matt Wilson we go live on a Friday morning to chat about a few things going on in the automotive industry, and something going on in the world that needs to be addressed. We'll chat about job hopping, being sold, handling customer reviews, redbull and pumpkin flavored stuff. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like' us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Jonathan Thompson, founder and CEO of Automotive Marketing Gurus joins Jake in today's episode of the Jake Dunlap Show and brings forward the importance that changing people's perception of the automotive dealerships and creating a better customer experience has over the future of the automotive industry.He candidly talks about his life, from growing up in a mixed family in South Georgia to his college years and the start of his career and shares with us the experiences that shaped his convictions and work ethics.Join us today and learn from JT about gratitude and positivity and how to grow a company with consideration towards your clients and employees. Time stamps: 00:43- Introducing Jonathan Thompson, the "go-to" Digital Marketing Guru for Agencies, Direct Dealerships and Groups trying to modernize their customer services;01:47- Going back to the beginnings- growing up in South Georgia as a military brat (his father was in the air force) and trying to find things to keep him busy and away from trouble;04:19- Getting in trouble and starting to make his own decisions about the people and the environment he was hanging around;08:00- First steps into adult life- flunking the first year of college because of low attendance and getting his first job in a car dealership;12:07- Going back to college, winning back his scholarship and starting a new job at a call center (Fresh Beginnings aka Elead CRM);13:58- Realizing sales is his future;19:35- Starting to work for Force Marketing after attending a VA conference and trying to pitch them to build a call center in their company;24:10- Deciding to start his own company right when Covid started;27:01- Growing his company with consideration to his clients and employees;31:00- How digital marketing (social media, websites etc) combined with traditional marketing (radio, mail, billboards etc) complete a customer's experience;38:10- The importance of positivity and gratitude;42:39- Things that get JT excited about the future- changing people's perception about dealerships;45:36- Parting words.  Quotes “Growing up, it was different down in South Georgia, for me specifically. I'm a military brat, my dad was in the Air Force, he picked up a lovely lady from Taiwan (...) I was always getting in trouble because I felt like I just didn't have enough to do and there was a time where they wanted to put me in gifted classes, and you know, I went through them, and it was all just because I kept on disturbing the class, so like, what's wrong with this guy? He keeps getting A's but he keeps getting in trouble.” “Throughout all my times of trouble, I had a lot of learning. And a lot of what I learned was, I needed to look at myself and stop counting on my parents to try to put me somewhere and make something of me. (...) I can't just rely or try to depend on my parents or my environment to stimulate me.” “You know, growing up, comparing yourself?! Yeah, you look at everybody else…I remember, I would watch some of my peers, especially in middle school going into high school, they would be wearing Polos' and Tommy Hilfigers' and I was like, “I want some Polos and Tommy Hilfigers'!” And I remember I used to ask my mom (...) and she was like, are you kidding me, they're 50 dollars, 60 dollars shirts that you're just going to tear up. But she got me three. I remember it was a green one, a white one and a red one. And boy did I rotate those shirts off!” “To keep your Hope scholarship you have to have good attendance. Well, even though I had great grades, I actually ended up flunking out my first year because of attendance. And so they took my Hope scholarship away and I was just distraught. (...) So I found a job in the newspaper, 500 dollars a week, selling cars in a Honda dealership (...) that's how I started in the car business, I went there and I didn't even know I had a knack for sales.” “He does one of the largest mail deals, still to this day that I've ever done. Sixty-nine thousand dollars, I'll never forget it. (...)and I quickly realized at the time, my company doesn't treat me right. (...) I've been putting up sixty- seventy thousand a month with no cut plan.” “I wanted them to remember JT, not necessarily Force Marketing. I wanted them to remember the great hard work that I put in and I didn't want to offer them products that may or may not make an impact.” “If you provide remarkable products and services you truly know they're remarkable, they will just generate that gravity to leads and opportunities. It will just happen. If you treat your employers right, if you treat your customers right, it is like gravity.” “Dealers calling vendors, vendors and dealers calling leads, leads, you know? These are people! Remember that they are people and treat them as such. Converse with them. Be funny. Don't just try to get into their wallet, 'cause that is one of the fastest ways to break a relationship.” “It took me years of practice, but if you start to understand that your thoughts make your feelings, which creates your behaviors… you gotta start at the beginning and think about how can I change my thoughts, how can I wake up every single day and appreciate and have gratitude for what I have.” __________________________  Get in contact with JT: Linkedin AMG Group: WebsiteLinkedinFacebookYoutube ______________________________  Mentions: Polo- first full line of menswear created by Ralph LaurenTommy Hilfiger - an American premium clothing brand, manufacturing apparel, footwear, accessories, fragrances and home furnishings.Honda- a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment.Mitsubishi- a group of autonomous Japanese multinational companies in a variety of industries, including the automotive industry.Kia- a South Korean multinational automobile manufacturer.Hope scholarshipElead CRM- a cloud-based customer relationship management solution created for automotive retailers by automotive industry experts.Force Marketing- leading providers of technology-enabled, data-driven multi-channel marketing services for automotive clients. _________________________  Follow Jake: WebsiteInstagramLinkedInTwitter ______________________________  

We are in year two of the great supply chain crisis. There are a handful of factors — from chip supply to impacts from climate and conflict — as to when "normal" production will return. Here is what we do know now: profit margins are near historic highs for OEMs while consumer loyalty scores are near historic lows. Listen to this podcast and learn important data signals for automotive marketers. Join Mike Wall, Executive Director of Automotive Analysis, Amber Daniel, Director of Product Strategy for Polk Automotive Solutions, and Cheryl Woodworth, Consulting Associate Director as they share their thoughts on this topic.

The Follow Up In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the follow up. It's SO easy to NOT call someone back. The blow off is the easiest thing in the world. But it making the call THAT hard? We chat about something as basic as following up in this episode. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like' us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

An all-wheel-drive voyage through the ins and outs of automotive marketing, with Director of Demand Generation at FlexDealer and marketing wiz at large, Whit Norrad.  SHOWPAGE - www.ninjacat.io/blog/shifting-automotive-marketing-into-high-gear  © 2022, NinjaCat 

In this episode of The Remarkable Project Jay speaks with Hayley Phillips, a dynamic marketeer recently kicking goals in the automative space with Volkswagen, about why customer ‘life stages' are key to looking beyond features and benefits, how data is transforming personalisation in the auto industry, and the importance of nurturing a creative culture internally and externally.Hayley Phillips has had an extensive career spanning many industries, including music, events, television and real estate, however the last decade has seen her active as a national marketer in the automotive industry. She embodies “outside the box” thinking, thanks to an innovative and progressive attitude towards marketing, strategy and creative. Over the past five years at Volkswagen Group Australia, Hayley has led forward-thinking VW campaigns such as the award-winning Polo ‘Unfail', the Effie award-winning ‘World's Smallest Dealership', and most recently, the ground-breaking ‘Golf GTI Ad Break Championship'.Hayley believes the key to success is developing strong relationships with agencies, partners and collaborators that embody trust, collaboration, and a dash of risk-taking. All supported, of course, with cracking insights. In an automotive marketing “sea of sameness”, she committed to standing out at every turn, and never forgot to have fun while she did it.With a recent move into the finance industry, Hayley is hoping to apply the same gusto, passion and determination to create connection through her marketing with a whole new set of customers.Check out some of her recent work here: https://vimeo.com/576570169 Remarkable QuotesIn many ways it's not about the car itself, it's about how it affects the person driving it.Rather than just talking at them, it's always about starting conversations.Don't be scared to not focus on the features.Remarkable TakeawaysWhy looking at customer ‘life stages' rather than just doubling down on features and benefits can really refresh marketing thinking.How the amazing use of data in the auto industry is providing much more personalised opportunities for new products and communications.The importance of nurturing a truly creative culture across both internal and external teams.Connect with HayleyFind her on LinkedinFollow her on Instagram 

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the Cardboard Box Theory. It might be a theory Matt made up, but we're not sure. Listen to find out what it is and how it can help you see the shopping experience at your store from your customers perspective. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like' us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss Justin Searles Cold Calling Adventure. Justin is the VP of Sales at Think Ad Group and SALT Automotive. A couple months ago he announced on LinkedIN that he was going to walk in cold on a bunch of dealerships in one day. There are lots of things to learn from Justin's adventure. Listen and learn! Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like' us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

This week on the Millionaire Car Salesman Podcast, we are giving our listeners a sneak peak into the Against All Odds Radio Show. Sean V. Bradley, CSP and L.A. Williams talk about leadership and responsibility and discuss understanding the role of a leader and how their responsibilities shape the work culture. Additionally, they discuss pricing and consumer fears when it comes to purchasing a new vehicle.  Joining Sean and L.A. this week is Jared Rowe, CEO of AutoWeb. Autoweb's core mission is helping buyers and sellers find each other efficiently and matching them for the right deal. As the CEO of a massive publicly-traded company, Jared has the right tools to discuss leadership and responsibility. He discusses the impact of COVID-19 and the challenges Autoweb had to adapt and grow with.  Additionally, Jared breaks down three types of customers and three fears customers have when purchasing a car. Sean also reviews the three maturity levels as written by Franklin Covey; dependent/co-dependent; independent, and interdependent. About Jared Rowe Jared Rowe was appointed President and Chief Executive Officer, and as a director, of AutoWeb in April 2018. Prior to joining AutoWeb, Jared served as Senior Operating Executive at Cerberus Operations and Advisory Company and as Chief Executive Officer at The Real Yellow Pages (YP), a local marketing solutions provider and Cerberus portfolio company. Before his work with YP and Cerberus, Jared held several senior leadership positions within Cox Automotive, where he was President of Kelley Blue Book, President of Autotrader, and ultimately the President of Cox Automotive's Media Solutions Group, where he was responsible for leading the Autotrader, Kelley Blue Book, Dealer.com and Haystak businesses. Jared has a Master of Business Administration from the Stephen M. Ross School of Business at the University of Michigan at Ann Arbor and received his Bachelor of Business Administration, Automotive Marketing from Northwood University. About Auto Web AutoWeb — formerly Autobytel — is a premier provider of consumer leads, web traffic, and sales enhancing technologies in the automotive space. As one of the original internet companies connecting consumers and dealers, we've helped facilitate millions and millions of car deals since our founding in 1995. And we continue to be a premier partner for the many dealers and the OEMs that we work with. As we move into the next phase of our evolution, we're recommitting ourselves to providing the highest quality leads, traffic, and technology to help drive even greater success for the people we serve.   Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top.  Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By:  AutoWeb: Visit AutoWeb.com/dealers for help in revolutionizing your business to help you sell more cars.

In this Episode of Mostly Automotive Marketing with Matt Wilson we put a deposit down on a new Rivian…that sweet looking 100% electric pickup truck. Why? As a test to see what they are doing and see if we can learn anything from it. Follow along with the adventure of ordering an electric truck direct from the manufacturer. (Side Note: I'm not buying a Rivian). Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like' us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

In this episode recorded live at ETI ToolTech 2022, we're joined by Lee Locklear, CEO of Chief Executive Officer at Cutting Edge Automotive Solutions a tool supplier out of Fairhope, Alabama (https://ceasusa.com/).This conversation is filled with inside baseball and behind-the-scene discussions about some of the most popular brands in the industry today. Support the show

On this episode, Hannah and Jason jam about Digital Dealer Tampa which is fast approaching! They also discuss Hannah's start in the automotive business through baseball, automotive operations, the shift from in-person to online transactions and Hannah's road map for what she'll be speaking about at Digital Dealer in Tampa from May 8th to 10th. www.strategywithjason.com for more content, bookings and information. Listen To The Strategy With Jason Podcast: Apple Podcast: https://podcasts.apple.com/ca/podcast/implementing-automotive-marketing-strategies-that-work/id1454551179?i=1000558274273 Spotify: https://open.spotify.com/episode/68lUmodsd46kAmF2DF8V6q?si=XyHyqBZJQFSnU71OL32LmA YouTube: https://youtu.be/uH9q2VhMWgA Digital Dealership Solutions: ddsolutions.ca Strategy With Jason: strategywithjason.com Bell2Bell: bell2bell.ca Listen To The Strategy With Jason Podcast: Apple Podcast: apple.co/3IwlT3v Spotify: spoti.fi/3fT8V3H Soundcloud: bit.ly/347rnDb Jason Harris Twitter: twitter.com/StratWJason Instagram: www.instagram.com/strategywithjason/ Facebook: www.facebook.com/StrategyWithJason LinkedIn: www.linkedin.com/in/strategywithjason/ Website: www.strategywithjason.ca Hannah Lifson: https://www.linkedin.com/in/hannah-lifson/

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss getting fired. Nobody wants to get fired. Nobody wants to fire anyone either. We'll chat about letting employees go, getting let go, getting fired by clients and more. My guest is the Founder and CEO at Lead Lab Media, Sara Johnson. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like' us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss Cancer and Company Culture. I'll share with you a traumatic story and how my company helped me get through it. I invite you listen; think about your own life and the company you work for. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like' us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.