New Business + Retail Insights

Leigh McAlister is professor and Ed and Molly Smith Chair in Business Administration at the University of Texas at Austin.McAlister's research focuses on consumers' reactions to marketing interventions and the strategic implications of those reactions.

Fred Feinberg is the Joseph Handleman Professor of Marketing at the University of Michigan.Feinberg's research examines how people make choices in uncertain environments. His work focuses on using statistical models to explain complex decision patterns, particularly involving sequential choices among related items. 

Pradeep K. Chintagunta is the Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing at the University of Chicago.Chintagunta is interested in empirically studying consumer, agent and firm behavior. He has studied packaged goods, pharmaceutical, technology and online markets to answer questions related to pricing, advertising and channels of distribution.

Oded Netzer is Arthur J. Samberg Professor of Business at Columbia Business SchoolHis expertise centers on one of the major business challenges of the data-rich environment: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions.

Hema is Professor Marketing at the University of Washington.She is recognized as one of the leading experts in quantitative marketing. Her research brings together large-scale marketing data, economic theory, and econometric and machine learning tools to help firms optimize and automate their marketing decisions.

Ashlee Humphreys is an Associate Professor at Northwestern University.Humphreys examines core topics in consumer behavior and marketing strategy. Her research investigates the role of legal and cultural institutions in creating markets, the influence of language on consumer judgments of legitimacy, and the process of consumer co-creation.

Maura Scott is Persis E. Rockwood Professor of Marketing at Florida State UniversityScott's research interests include consumer behavior, consumer and societal well-being, public policy and services marketing. She is interested in studying how to help improve consumers' financial, health and food decisions, particularly among vulnerable populations.

Bernd Skiera is Professor of Marketing at Goethe University.Skiera's research interests include MarTech and SalesTech, electronic commerce, online marketing, marketing analytics, the evaluation of the economic impact of more online consumer privacy, and value-based customer management.

Leandro Guissoni is Professor of Marketing at the Sao Paulo School of Business Administration.Guissoni has developed research and case studies in collaboration with companies such as Natura, Coca-Cola, Nielsen, Johnson & Johnson, OLX and Magazine Luiza jointly with professors at the Darden School and Harvard Business School.

Koen Pauwels is Distinguished Professor of Marketing at Northeastern University.Pauwels is the Associate Editor for the Journal of Marketing and the International Journal of Research in Marketing. He has consulted companies across three continents, including Amazon, Heinz, Kayak, Kraft, Marks & Spencer, Microsoft, Nissan, and Sony.

Catherine Tucker is Professor of Marketing at the Massachusetts Institute of Technology.Tucker's research interests lie in how technology allows firms to use digital data and machine learning to improve performance, and in the challenges this poses for regulation.

Baohong Sun is Dean's Distinguished Chair Professor of Marketing and Associate Dean at CKGSB Americas.Sun's research focuses on rational and strategic consumer choices and dynamic structural models; dynamic and interactive marketing mix and customer information management.

Marnik Dekimpe is Research Professor of Marketing and Marketing Department Head at Tilburg University.Dekimpe's current research interests deal with recession marketing, the impact of product-harm crises, the drivers of private-label success, and the measurement of short- and long-run marketing-mix effects. 

Harikesh Nair is Jonathan B. Lovelace Professor of Marketing at the Stanford Graduate School of Business.Nair's research covers pricing, workplace analytics, quantitative incentive design, social media and social interactions, advertising, network effects, diffusion of technologies and empirical industrial organization.

Norris Bruce is Associate Professor of Marketing at The University of Texas at Dallas.Norris research has focused on the effectiveness of advertising in the sequential distribution of motion pictures, advertising on sales and brand building, the effects of ad format and message content in digital advertising, and the moderating effects of brand messages in TV advertising.

Anindya Ghose is Heinz Riehl Professor of Business in the Leonard N. Stern School of Business at New York University.Ghose has consulted with many leading Fortune 500 firms on realizing business value from IT investments, internet marketing, business analytics, mobile marketing, digital analytics, social media, and other areas.

Barbara Kahn is Patty and Jay H. Baker Professor of Marketing Wharton School at the University of Pennsylvania.Kahn is an internationally recognized scholar on retailing, variety seeking, brand loyalty, product assortment and design, and consumer and patient decision-making.

Donna Hoffman is Louis Rosenfeld Distinguished ScholarProfessor of Marketing at the George Washington School of Business.Hoffman is an internationally recognized academic expert in the areas of social media, online consumer behavior, and digital marketing trends.

Moran Cerf is Associate Professor of Marketing in the Kellogg School of Management at Northwestern University.Cerf helps individuals and businesses harness the current knowledge of the brain to improve thinking and understanding of customers and business decisions.

Szu-chi Huang is Associate Professor of Marketing at Stanford University.Huang's research focuses on consumer motivation. Her work in this area has been programmatic, documenting how consumers have different concerns in different stages of goal pursuit, and thus derive motivation in very distinct ways.