Practice Growth Machine Podcast

Did you know the online leads your practice receives actually come along with additional, valuable info you can use to convert more of your leads into consults? We call this extra info "Instant Recon," and in today's episode, we go over 5 types of Instant Recon you can start using today to connect with - and book - more of your online leads.

"Do you guys do $250 LASIK?" Price shoppers abound when competitors market based on price. In this "In the Wild" episode, we cover the 2 biggest problems with price shoppers (both related to a lack of education) and what you can do to transform price shoppers into patients of your premium services.

In today's "In the Wild" Episode (out on a walk immediately following a client call), I share the "3 Ps" - 3 simple habits that will help you turn more of your online leads into consults.

In my experience, it can be difficult if not downright impossible to get straight answers from most SEO companies. That’s why on today’s show, I invited my friend and SEO aficionado Jordan Fowler from Moon and Owl Marketing to give me the scoop on medical SEO, including: - What’s working in Local SEO right now - How Google treats medical sites and what we need to know about it (they treat your medical site differently than say, your local plumber) - What questions to ask an SEO to make sure they know their stuff - The easiest way to keep tabs on your SEO performance in just a few minutes per month - Common myths about how to measure the success of SEO - And more… Get Jordan’s free training video (he created this just for our listeners) at https://moonandowl.com/pgm

"Ask and ye shall receive." "If you don’t ask, the answer is always no." These are sayings you've heard throughout your whole life. And guess what? They totally apply to your practice and your patients. So many practices leave money on the table simply by not *asking* a few basic questions to their patients. So let’s talk about the "Big 3 Asks" in your practice, the big levers to get more patients on your books. If you're not doing these, you aren't capitalizing on the amazing brand you've built and the incredible results you give your patients.

We're talking about a dirty 4-letter word on today's show. Or at least... a word that a lot of people *think* is dirty. That word - S-E-L-L - Sell. A lot of folks, particularly in Medicine, find the idea of selling offensive. Of course, you should get money for what you do, but when I talk about selling, I mean as it relates to being a salesperson. Should you be selling your services? Should the idea of selling even be part of the conversation in your practice? Let's discuss!

If "friends and family" is your most valuable referral source, we should be asking "How can I get more of those?!" Today we talk about why and how to get more friends and family referrals through a process called "Post-Acquisition Marketing."

We tend to want to be as efficient as possible in our businesses. But sometimes, it helps to be *inefficient* and do the unscalable things that turn prospects into patients, and patients into evangelists for your practice.

We think if we give our patients enough information, they will make a good decision. But information is only half the battle. Today, we talk about the other 50% of the equation, to make your practice stand out as the Obvious Choice.

It's easy to focus on scripts and word tracks, but your *energy and excitement* are even more powerful persuasion tools to help you book consults and surgeries. In this episode, we talk about why and where to amp up the energy in your practice.

"The Right Answer Trap" is an easy yet costly mistake to make on the phone. In this episode, I explain what it is, and what to do instead.

When following up with your leads, the sooner the better, right? But do *minutes* really make a notable difference in your conversions? You might be surprised what the data shows...

In episode 3, we discussed the importance of following up 7+ times with your leads if you want the best chance of connecting with them. In this episode, we talk about how to do that without sounding boring or feeling like you're pestering your prospects.

How many times should you follow-up with the leads you pay good money to generate for your practice? Thanks to a Harvard Business Review study of more than 100,000 calls, we have your answer.

My phone blows up with spam phone calls multiple times per day. (Literally twice while recording and prepping this episode.) I'm not the only one. This is an epidemic across the country. And it's changing people's behavior in a way for which you need to accommodate (even though you aren't the one spamming folks). In today's episode, I tell you what to do.

This one little aspect of your phone system is one of the biggest sources of lost revenue in practices across the country. And it's not immediately obvious that there might be a problem with yours. After this show, your next steps will be crystal clear.

In this intro episode, we talk about what the Practice Growth Machine is, why we're doing a podcast, and the easiest way to communicate to me that you think I'm full of garbage.