Podcasts about obvious choice

Send us Fan MailBill Caskey and Bryan Neale continue their series on how to become the Obvious Choice for your prospects and customers — not by closing harder, but by selling smarter throughout the entire process.In Part 2, they cover four powerful moves:Proactively raising problems, concerns, and objections so you're never caught off guardDelivering a Statement of Detachment that comforts prospects and skyrockets close ratesSetting a go/no-go instead of asking for the businessWarming cold audiences with pre-meeting video pagesThe Insider program is open for enrollment. To check out our small learning group, go to http://advancedsellingpodcast.com/insiderIf you haven't already, join 14,000+ other sales professionals in our LinkedIn group at advancedsellingpodcast.com/linkedin

In this exciting return episode of Strategy with Sally, Sally and co-host Ash, a Customer Success Manager, welcome back business growth strategist John Bellamy, founder of Chat To Clients. John specializes in helping local service businesses stop being the "best-kept secret" in their market and start becoming the obvious choice for clients. In this conversation, John reveals why relying solely on referrals can keep businesses stuck in unpredictable growth cycles and explains the dangers of operating without a clear visibility system in place. He shares practical strategies for creating consistent client acquisition through simple, repeatable systems that actually work. One of the highlights of the episode is John's powerful "2-video-a-month" strategy—a straightforward approach that helps local businesses build authority, increase visibility, and generate trust without needing to constantly create content. He also discusses marketing misconceptions, the importance of simplifying your strategy, and what he would focus on first if he were starting over today. Listeners will also enjoy a fast-paced Fast Talk segment covering everything from organic vs paid reach to authority vs popularity, plus John's favorite marketing tools and advice for local business owners looking to grow smarter. Whether you're a coach, consultant, or local service provider, this episode is packed with actionable insights to help you stand out, attract more clients, and become the go-to name in your industry. Connect with John Bellamy: Website: https://johnbellamy.com Facebook: https://facebook.com/johnbellamycoach Instagram: https://instagram.com/thejohnbellamy LinkedIn: https://linkedin.com/in/johnbellamy Special Offer: Check out John's Facebook Ads Course and learn how to consistently attract local clients on autopilot using a simple 5-minute conversion system: https://go.chattoclients.io/ Tune in and learn how to build local authority, create predictable growth, and become the obvious choice in your market.  

Send us Fan MailHow do you become the vendor your customers never even think to replace? In Part 1 of this short series, Bill and Bryan break down what it actually takes to become the obvious choice — not through last-minute discounts or closing tactics, but by building that clarity from the very first interaction.They cover three foundational moves: filtering your pipeline through the right lens (are they an obvious fit for you?), getting pristine on your message including who you're not for, and articulating a clear payoff — not just ROI, but the tangible transformation clients can expect at different stages of the relationship. Plus, they discuss the power of multi-threading — bringing multiple people into the conversation on both sides — and why the obvious choice is often the one that does the most work before the final decision is ever made.If you're tired of scrambling at the close, this episode is your reset.The Insider program is open for enrollment. To check out our small learning group, go to http://advancedsellingpodcast.com/insiderIf you haven't already, join 14,000+ other sales professionals in our LinkedIn group at advancedsellingpodcast.com/linkedinIs it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.com

Your marketing is generating leads, but the wrong ones. The positioning is trying to speak to everyone, and the moment you do that, your ideal client stops recognising themselves in what you say.A London pop-up called Flat White Or F*ck Off generated 32,000 Instagram followers by serving coffee for exactly one day. One product, zero flexibility, and zero apology.That principle - using exclusion as a trust signal, is the most underused positioning move in service business marketing.This video walks through a two-part framework called Repellent Positioning: how to name who you're not for, and how to speak the problem your best clients actually have in language that makes them think 'this is exactly for me.'If you've hit a revenue ceiling and your marketing feels like it's reaching people but not landing, this is worth 8 minutes.Strategy Day: https://calendly.com/deirdremartincx/first-business-soireeTimestamps:0:00 The coffee pop-up that changed my thinking on positioning0:50 Why broad messaging is invisible messaging1:30 What referrals do that your marketing doesn't2:40 Conviction as a credibility signal3:25 The neuroscience: how your ideal client actually decides4:00 Repellent positioning part one: name who you're not for5:00 Repellent positioning part two: speak the real problem5:50 The real-world contrast: 4 conversions from 5 leads6:50 Two traps that hold good businesses back7:35 The closeRead the Show Notes here --> https://www.deirdremartin.ie/blog/repellent-positioning-strategy-attract-ideal-clientsListen next: Ep 155 — "Stop Mixing Up USP, UVP & Positioning"Ep 133 — "Simple Steps to Become the Obvious Choice for Your Dream Clients"

If you've been building your expertise for years but still feel like the world's best-kept secret, this episode is going to land in a useful way. David Newman - author of Market Eminence - makes his second appearance on the show, and we get into the thinking behind what it actually means to be an expert today, how to stop sitting on your best ideas, and why the company you keep shapes the business you build.This one is for consultants, coaches, and thought leaders who are done being invisible.Three key areas we explored:✳️ Being an expert is no longer about what you know - it's about what you're curious about. David reframes expertise as an active, evolving identity built on curiosity and curation, not a static body of knowledge you've already accumulated.✳️ Giving away your best thinking is the business model, not a threat to it. Using the celebrity chef analogy, David unpacks why holding back your "secret sauce" is the thing that's actually holding you back - most people won't implement it anyway, and the ones who can tell the difference will want the restaurant.✳️ The room you're in sets the ceiling on what you think is possible. Whether it's a mastermind, a peer group, or a loose network of fellow travellers, surrounding yourself with people solving A-level problems changes what you consider normal - and that changes everything.David's Amplifiers - three things you can do right now:✳️ Go back and listen to three previous episodes of this podcast - not to tick a box, but to build your expert databank and practise the habit of learning from other experts.✳️ Listen to each episode with a curiosity lens - write down three questions or angles the conversation sparked for you. Not "do I know this?" but "what am I wondering about because of this?"✳️ Interview three people you admire - colleagues, friendly competitors, people you follow. Showcase their expertise. Promote their work. Get into the habit of featuring other experts, and you build your authority by association.Timestamps:00:00 - Introduction00:47 - Welcome and what the show is about01:47 - Introducing David Newman and Market Eminence03:03 - David's new Watch Smarts podcast and the "no commercial intent" principle07:31 - Thought leadership without being the expert - imposter syndrome unpacked08:02 - Three non-traditional definitions of what it means to be an expert12:24 - Build your platform on curiosity, not static knowledge13:27 - Rick Rubin, taste, and the value of discernment when information is free15:56 - Audience vs market vs prospects - three very different things18:34 - Treating prospects like they've already bought21:56 - Love Them in Advance - the chapter on radical generosity23:00 - Why your "secret sauce" is not as secret as you think27:20 - The cookbook metaphor and who actually goes to the restaurant29:06 - What does it take to go from capable to recognised - building the roadmap33:51 - Offer structure, gateway services, and scaling from small to large37:28 - The Kudos file - why you need one and how to use it on a bad day40:29 - Quality recognises quality - how peer groups change your identity42:22 - Connecting with fellow travellers and "friendly competitors"48:19 - Identity shapes personal brand - your internal reality creates your external one51:05 - David's three amplifiers54:49 - Wrap-up and where to find DavidIf you enjoyed this episode, follow or subscribe wherever you listen - it genuinely makes a difference. And if you want to explore your own roadmap for building authority, the Personal Brand Business Roadmap is 50 pages of everything you need to get started or grow.https://doitmarketing.com/----Get your copy of my Personal Brand Business BlueprintIt's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Premium buyers don't choose based on bonuses included. They choose based on certainty. They choose based on leadership embodiment  Inside Day 2 of RICHCODED Virtual Summit: You'll see why people aren't perceiving you as the OBVIOUS CHOICE yet How to shift into the woman they don't question investing in. Tune in today! RICHCODED VIRTUAL SUMMIT Grab your ticket here Access the Free Training: Unapologetically THAT B!TCH Here - hosted inside our free telegram channel Apply to the RICHCODED Mastermind Join the Fame Room Connect on Instagram

Red or blue?

In this episode, I'm breaking down one of the most overused (and honestly misunderstood) words in online business: positioning.Because if you want to scale your business, refine your messaging, strengthen your brand voice, and actually make high ticket sales feel easy, this is the work.Because I know you are putting in the work. I know you keep investing in coaching and you're just like, I don't know why my offer is just not clicking. I've gone into my feminine, I've done the mindset work, I've rearranged my offers, I've done all the things, and you're still having a hard time getting that fast sale that people find you.  Positioning is going to be the thing that probably solves your woes.So, today we are diving into: What positioning actually is (in real, non-academia language) Why positioning is often the thing holding you back The difference between “mirror work” and actual strategy Why your messaging might feel clear to you… but not to the market How weak positioning keeps you stuck in slow sales cycles Why you can't just decide you're “premium” and expect people to buy How to create demand instead of competing with everyone else The Part That Might Sting (But You Need It)You can't journal your way into powerful positioning. You can't mindset your way into consistent high ticket sales.I love mindset work. I do it every day. But this? This is strategy.This is looking at the landscape, seeing where there's space, and claiming it with your messaging and your brand voice.

Dragons CEO Tim Watsford has told 2GB Wide World of Sports that Dean Young was the obvious choice.See omnystudio.com/listener for privacy information.

Dragons CEO Tim Watsford has told 2GB Wide World of Sports that Dean Young was the obvious choice.See omnystudio.com/listener for privacy information.

In this episode, I'm sharing the top reasons why I see high-level entrepreneurs with personal brands still be seen as an "option" for premium clients rather than THE obvious choice.Apply to Industry Leader Lounge: www.industryleaderlounge.com 

If you haven't watched Part 1 yet, click here!That's where we break down why most contractors struggle to become the obvious choice in the first place.In Part 2, we build on that and walk through what actually changes when you get clear. From how your business is perceived online, to how small shifts in positioning can completely change the size and quality of the jobs coming in.We also get into the role of reflection, tracking your numbers, and making strategic pivots based on what's actually working, not assumptions. This is where marketing stops being random and starts becoming intentional and highly effective.If you're listening to this and realizing your business is good—but not yet the obvious choice—we can help you fix that!Book a call with our team here:

In this episode, Austin O'Neil—TEAM Builder's Marketing Specialist— and I break down what actually makes a contractor the obvious choice; and why inconsistent marketing, unclear identity, and a weak digital presence quietly push the right clients away.If this episode hit, and you're looking at your business thinking “we're good… but not the obvious choice yet”... that's the work we do at Profoit for Contractors.

Ready to stand out as a speaker in today's competitive world? In this episode, Jen Gottlieb shares actionable strategies to boost your visibility and become the obvious choice for your next client.* Why overcoming the fear of being seen is foundational for speakers* How social media has shifted to "interest media" and what that means for your brand* Essential elements of a powerful virtual footprint (beyond just a website)* The balance between curated professionalism and authentic, real-life content* Which social platforms matter most—and how to choose the right one for your goals* Listen in for direct, no-fluff guidance to elevate your speaking business and personal brand.Become an NSA Member! https://nsaspeaker.org/join/#membership Join us at Influence 2026! https://influence.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Bach, founder of Netlify, joins Wes Bush and Esben Friis-Jensen to break down how Netlify became a default choice in modern web development. Chris shares how Netlify started as a bet on a new web architecture that moved beyond monolithic applications, and why bottom-up adoption through developers was not optional, but the only viable go-to-market path. They dig into what many founders skip: building a clear worldview of how the market is evolving, then reverse-engineering what needs to exist for that future to become real. Chris explains how this approach shaped Netlify's early product decisions, its ecosystem strategy, and the narrative that helped attract users, partners, and investors. The conversation also tackles a common founder dilemma: product-led vs. sales-led. Chris offers a simple filter, if you cannot deliver a “magic moment” quickly for an individual user, PLG may be the wrong motion. He also argues that trying to do both sales-led and product-led at the same time often leads to doing neither well. Finally, Chris shares how his investing approach grew out of ecosystem-building, why learning requires asking “stupid” questions, and how he now thinks about the next wave: agents as the new “user,” and the infrastructure required to support them. Key Highlights 00:00 – Why Netlify Became the “Obvious Choice” Wes introduces Chris and tees up the core theme: building a compelling worldview and executing it until the market sees your product as the default. 00:00:59 – Netlify's Mission: Escape the Monolith Chris explains Netlify's original bet on a new web architecture and why early enterprise use cases were limited without a supporting ecosystem. 00:03:34 – When PLG Works: Start With the “Magic Moment” A practical filter for founders: if an individual user cannot quickly experience value, PLG may be a mismatch. 00:07:31 – Pick a Motion First: Hybrid Comes Later Chris warns against trying to do sales-led and product-led at the same time, especially with limited startup resources. 00:11:17 – The Worldview Advantage: Context Before Product How Netlify spent serious time mapping where the web was headed, then reverse-engineered what they needed to build first. 00:15:41 – Storytelling That Wins: Small Story vs. Big Story Why messaging must change depending on the audience, and how Netlify avoided being boxed in as “just hosting.” 00:25:17 – Category Creation: Why Jamstack MatteredChris shares how coining “Jamstack” worked because it benefited the whole ecosystem, not just Netlify's marketing.00:29:08 – Ecosystem Fuel: Directories, OSS, and Deploy PreviewsTactics that helped win developer mindshare, including community resources and making open source easy to deploy.00:32:31 – The First 20: Targeting Influential Early AdoptersNetlify's early focus was literally a list of 20 key people, then expanding in concentric circles from there.00:35:34 – The Next Shift: Agents, Dynamic Web, and AXChris outlines his view of an AI-generated, on-the-fly web and why “agent experience” becomes a critical product frontier. Resources

Strategic credibility is what turns a strong health tech product into a clear yes for buyers, investors, and health systems.In this episode, Sabrina Runbeck, a healthcare media strategist, explores why innovative founders often remain invisible and how to become an obvious choice in a crowded market. She explains how many leaders mistake credentials for credibility, getting stuck in a “hyper-achiever” loop of collecting titles instead of demonstrating real market impact. Sabrina also highlights common startup gaps, including weak go-to-market focus, unclear positioning, and teams strong in science and tech but light on business execution.She introduces an inside-out model for visibility and growth that begins with product strength, then builds human capital and culture, followed by social capital and consistent messaging. This includes alignment across decks, LinkedIn, websites, and outreach, with a focus on signals over noise, because impressions only matter if they lead to conversations and conversions. The discussion also addresses additional barriers faced by women founders and founders of color, emphasizing self-awareness, authentic leadership, and choosing the right arenas for visibility.Sabrina shares how initiatives like the Health Tech Impact Awards provide third-party validation, coaching, and structured visibility that help accelerate trust. She closes with practical steps founders can take now, such as running an AI reputation check and prioritizing sellability, sustainability, and scalability as core growth drivers.Tune in and learn how to build credibility that gets you chosen! ResourcesConnect with and follow Sabrina Runbeck on LinkedIn.Follow PulsePoint Path on LinkedIn and explore their website!Submit your Health Tech Impact Awards nomination here! 

If you're feeling drowned out by lookalike messaging and cookie-cutter funnels you're not alone.In this episode, Yvette  unpacks how “protection patterns” in your open Human Design centers secretly dull magnetism, blur positioning, and stall sales and how to shift into clean authority that converts. She walks through each of the nine centers and ties them directly to real marketing friction: the head's niche-hopping loops, the ajna's wait-for-certainty silence, the throat's forced visibility, the G center's identity shape-shifting, the ego's proving energy, the solar plexus' discomfort avoidance, the spleen's clinging to familiar offers, the sacral's productivity myths, and the root's urgency spirals.You'll learn why visibility alone doesn't sell, why repetition builds recognition and trust, and how to anchor your brand around a specific outcome your clients truly desire. She gets practical about regulating patterns without spiritual bypassing: commit to one clear idea long enough to be felt, speak at 70% comfort instead of chasing perfection, delay action when urgency is driving, and design offers and launch rhythms around energy you can sustain. She shares how dropping proving and urgency created daily demand in her own business, and why authority grows when your message is honest, timely, and consistent across channels.As promised, if you're feeling called to better define what you're here to be known for...so you can become the obvious choice and succeed in 2026, make sure you jump on "Famous For by Design" while it's just $27.----------------------------------Please come say hi!Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questionsFollow me on IGCheckout our YouTube channelDownload your Human Design chartDownload your custom Human Design for Marketing Reading (report) + Frieda

Last year I took a risk when I made the decision to evolve my program Micro Messaging.Not because it wasn't working or selling – it was working + selling very well actually.But I was in a season of reevaluating how I wanted to run my business…And I also recognised some shifts in the market and my ideal client that made me want to pull the trigger on these changes sooner rather than later.Instead of “waiting” until I was more ready or for that illusive perfect time (which doesn't exist btw) – I committed to this new evolution and went all in on bringing it to life. And since making that decision and putting it into action, I've tripled my conversion rate into the program. So in today's episode of the How I Do Content Podcast, I'm sharing the 3 shifts that made my offer the obvious choice.An offer that even though I've been selling it on repeat since July – people aren't sick of hearing about it, because they just keep buying.So let me break down how I did this. SIGN UP FOR THE OBVIOUS CHOICE OFFER MINI-MINDI've created The Obvious Choice Offer Mini-Mind where I break down these three shifts in even more detail and walk you through exactly how to apply them to your own messaging.There's 2 live trainings over 2 weeks as well as a private Telegram group for daily support between sessions.It's practical, it's implementable, and it's designed to help you transform your offer from "sounds interesting" to "I need this right now."It's only $47 and we start on the 23rd February – sign up at https://thesocialbolt.com.au/mini-mind/ WANT MORE?Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODEoffer messaging strategy, how to make your offer the obvious choice, increase offer conversion rate, improve sales conversions with messaging, desire based marketing messaging, selling with desire not features, how to create demand for your offer, demand generation for service based businesses, why your offer isn't selling, messaging that converts clients, positioning your offer in the market, how to differentiate your offer, offer differentiation strategy, stand out in a crowded market messaging, messaging framework for online offers, how to sell the same offer repeatedly, sales messaging for coaches and consultants, high converting offer positioning, messaging problems in online business, improve offer positioning to increase salesBackground Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

Tommy is all in on Kliff Kingsbury as the next Giants offensive coordinator. The Jets are stuck in QB and OC no man's land. Hour 2.

Paige Arnof-Fenn shares how to stop competing on price by sharpening brand positioning, owning a niche, and turning reputation + referrals into consistent demand.In this episode, Paige Arnof-Fenn shares her journey from investment banking to branding powerhouse and discovering her true calling in marketing, building a distributed firm long before remote work was mainstream, and detailing how to turn expertise into profitable, high-impact businesses. Paige is the founder and CEO of Mavens & Moguls, a global branding and digital marketing firm that has worked with clients like Microsoft, Virgin, The New York Times Company, and Colgate. Her path to entrepreneurship didn't begin with a clear plan, but with a series of courageous pivots that led her from Wall Street to marketing leadership at P&G and Coca-Cola, and eventually to building her own agency. Along the way, she learned that success is less about following a script and more about honoring the parts of work that energize you.The turning points in Paige's story are rooted in self-awareness and bold action. After realizing investment banking didn't align with her values or passion, she shifted into marketing, first through business school, then by shaping brand strategy at major corporations and startups. She watched the internet industry emerge in the late '90s and embraced it, later using the post-9/11 job market as a catalyst to launch her own business. What could have been a moment of fear became the start of a 24-year journey building a thriving firm with a distributed team across multiple cities and countries.Paige's most powerful insights center on clarity, niche, and validation. She encourages women entrepreneurs to treat themselves as a brand, not a commodity, and to build businesses based on real market research, not friendly feedback. She champions differentiation through specificity, sharing how dominating one niche beats trying to please everyone, and explains how profitability is the foundation for meaningful impact.Paige's story is a celebration of women's leadership, resilience, and the power of building businesses that create real change. If you're ready to rethink what entrepreneurship can look like, and how to build it with intention and confidence, this conversation is for you. Tune in and be inspired.Chapters00:56

Tune in to learn about the subtle, almost invisible ways you communicate desire, confidence, and presence without even thinking, and how to start sending irresistible signals effortlessly, without chasing or over-explaining.

Powerful women know how to lead, communicate, and make things happen. So why does influence feel so much harder in love? In this episode, we're unpacking the subtle—but critical—misunderstanding that causes so many high-achieving women to over-effort, over-explain, or feel like they're carrying the emotional weight of the relationship.

In the second hour, Mike Mulligan and David Haugh were joined by MLB Network insider, Jon Heyman on latest around the MLB Winter Meetings. Later, Mully and Haugh were joined by The Athletic Bears beat reporter, Dan Wiederer on the latest around Halas Hall

How do you win clients without being reduced to competing on price? To consistently land the right clients, you must position yourself as the obvious choice long before pricing even enters the conversation.In this episode of The Agency Blueprint Podcast, we discuss how agencies can stand out in a crowded market without relying on price as the deciding factor. We explore how confidence, consultation, and insight consistently outperform relationship-based selling, drawing inspiration from The Challenger Sale. Listen in to learn why simply agreeing with a prospect's assumptions is a losing strategy, and how real value comes from reframing the conversation. Key Questions:[02:40] Are you defaulting to agreement with your clients instead of bringing your own perspective?[08:51] When clients push back on your pricing, do you reflect on your value articulation or immediately assume you're charging too much?[15:51] Do your clients feel safer with you than without you?What You'll Discover: [01:24] Insights from The Challenger Sale book and how confident, consultative sellers outperformed traditional relationship-based sellers.[02:40] The importance of offering your own expert perspective instead of simply echoing clients' ideas. [04:49] The importance of asking the right questions to uncover the real business problems clients are facing.[07:56] Why being compared solely on price means you've already lost the positioning battle.[10:28] How reframing conversations has helped agencies triple prices while maintaining strong close rates.[12:26] How clients evaluate risk and why showing how you mitigate that risk is essential to winning projects.[14:36] Why even a small percentage lift in results can dramatically multiply a client's investment.[16:00] Understand that the best agencies make clients feel safer saying yes than risking a no.

On Instagram, talk is cheap & your ideal client is being pitched to 15+ times per day. So how do you become the OBVIOUS CHOICE coach to hire when your ideal client has a dozen coaches in your niche to choose from? I'll tell you inside this episode

In this episode of the Stronger Sales Team podcast, host Ben Wright is joined by Christian Hansen to explore what it takes to stand out and influence with impact in today's competitive market. Christian offers a compelling perspective on how professionals can position themselves to be chosen more often, highlighting the vital role of communication and authentic connection. Blending personal experiences with professional expertise, Christian introduces the concept of the “Influence Mindset” — the fusion of competence and genuine rapport to build lasting influence. He explains how subtle but powerful shifts in communication, from simply sharing knowledge to providing insight and wisdom, can set sales professionals apart. About the Guest: Christian Hansen is a globally recognised author and authority on shaping mindsets within sales environments. With extensive experience partnering with leading organisations worldwide, he has developed a profound understanding of the factors that enable both individuals and businesses to truly stand out. His acclaimed book, The Influence Mindset for Sales Acceleration, achieved number one bestseller status and has been endorsed by LinkedIn as an essential guide to modern marketing. Key Takeaways: Influence is achieved through a balance of competence and authentic connection, rather than relying on skill alone. Recognise the transition from performance-driven to selective environments, and tailor your approach to be chosen by demonstrating both insight and connection. Stand out by shifting your communication from showcasing experience and skills to offering genuine insight and wisdom. Build meaningful relationships through empathetic listening, ensuring others feel truly heard and understood. Elevate team performance by fostering a culture of positive recognition and genuine appreciation for individual contributions. Time Stamps: 0:00 Intro 1:20 Guest Introduction 3:12 Tacos 5:06 Being Chosen Often 5:55 Positioning Ones Selves To Be Chosen 8:35 The EQ Brain Hacks 13:43 Creating Authenticity 15:50 Standing Out In A Crowded Marketplace 18:35 Growing the Team and the Business 21:19 Guest Socials 21:55 Outro Rate, Review, & Follow If you're liking what you're hearing, make sure you ‘follow' the show wherever you listen to your podcasts…so you never miss an episode! I'd also love to hear what you think, so drop us a review after you close that next deal…tell me what you're liking, and what you want more of so I can look to cover it in a future episode.

Mike Johnson, Beau Morgan, and Ali Mac react to the latest college football headlines, including the Ohio State Buckeyes being the new number one team in the week two AP poll after beating previous number one Texas 14-7 in week one. Mike, Beau, and Ali also explain why they think Ohio State being the new number one was the obvious choice after beating previous number one Texas.

Meet Chuck Ganapathi, the new CEO of Gainsight!In this special episode of [Un]Churned, host Josh Schachter sits down with Gainsight's outgoing CEO Nick Mehta and his successor, Chuck Ganapathi, to mark a pivotal leadership transition. Nick reflects on his 13-year journey building Gainsight into a category-defining company, the lessons he's learned navigating growth, and why now is the right time to hand over the reins. Chuck shares his gratitude for the opportunity, the deep trust he and Nick have built over decades of connection, and his vision for the company's next chapter—one shaped by AI, customer success innovation, and a human-first culture.Timestamps0:00 - Welcome & The Big Announcement2:25 - Why Nick Is Stepping Down3:54 - Lessons from Private Equity & Building a Lasting Company6:23 - Chuck on becoming the NEW CEO7:10 - How Nick & Chuck First Met (Stanford Days & Startup Stories)16:25 - Why Chuck Was the Obvious Choice for CEO21:12 - CEO Transitions as Turning Points25:40 - Human-First Leadership & Gainsight's Mission28:20 - What's Next for Customer Success in the Age of AI 34:12 - Will AI Replace CSMs? (Nick & Chuck's Take)36:42 - Looking Ahead: The Next Chapter of Gainsight38:52 - Fun Facts About Chuck (Heartthrob, Tennis & Shopping!)44:34 - Final Words: Legendary & Transformational Futures

Confusing messaging costs more clients than you realize. In a crowded gym market, clarity is what cuts through the noise.Welcome to Gym Marketing Made Simple, the go-to podcast for gym owners who want to attract clients and grow revenue with clear, effective marketing that actually works.Episode HighlightsIn this episode, we break down how to differentiate a gym in a saturated market by narrowing your focus, defining a one-line message, and building presence that makes people stop and pay attention.Key InsightsWhy targeting a specific demographic like busy professionals or former athletes creates stronger client loyalty.How to communicate what makes a gym unique in a single sentence.The essential marketing tools every gym should use: a strong website, active social media, and a CRM system.Why simplicity in messaging outperforms long lists of programs or benefits.The role of community visibility and consistent content in building market authority.Episode Chapters00:00 Intro00:05 Standing Out in a Competitive Market03:26 Clear and Concise Messaging04:43 Building Community Presence and AuthorityCall to ActionAudit your marketing, refine your one-liner, and take one step today to make your gym stand out. Share this episode with a fellow gym owner who's working to cut through the competition.Supporting Information

Big League Dreaming The Podcast - A show with a dad and his three sons, talking about baseball, dreams and family. In this episode, John Gonzalez (the dad, and our resident Tigers fan) and Zane Gonzalez (son No. 3 and the resident Red Sox fan) discuss the excitement surrounding the MLB All-Star break, the surprising performance of the Red Sox, and their predictions for the upcoming 2025 Home Run Derby. They analyze the participants, the format of the event, and share their thoughts on which players might shine. The conversation highlights the joy of baseball and family, making it a perfect listen for fans. They also ponder: Can anyone beat Cal Raleigh of the Seattle Mariners. Oldest son Zak (Mariners fan) and middle son Ty (Mets fan) will have to make their predictions in the comments.Participants this year include: Cal Raleigh (Seattle Mariners), James Wood (Washington Nationals), Byron Buxton (Minnesota Twins), Oneil Cruz (Pittsburgh Pirates), Junior Caminero (Tampa Bay Rays), Brent Rooker (Athletics), Jazz Chisholm Jr. (New York Yankees), and Matt Olson (Atlanta Braves).The T-Mobile 2025 HR Derby airs at 8 p.m. ET on ESPN and ESPN2.

Send us a textEmail Lennie at lennielawson2020@gmail.com

How do high performers stay healthy without burning out? In this episode of Peak Performers Getting Fit, I sit down with Jonathan Goodman, author of The Obvious Choice and founder of QuickCoach.Fit, to unpack how busy professionals can build a strong body, sharp mind, and lasting habits… without obsessing over perfection.We cover:✔ Why consistency isn't everything (and what to do instead)✔ How “seasons of focus” unlock real growth✔ Jon's minimalist approach to training as a dad of three✔ Why movement, not intensity, is the key to longevity✔ The truth about optimization and why it might be hurting youThis conversation is packed with mindset shifts and actionable ideas you can use today. Whether you're leading a team, raising a family, or building a business, this is how to train for real life.

Welcome back to Messaging on the Mic!This is the 4th and final instalment of this mini-series inside the How I Do Content Podcast. To recap these are the previous Messaging on the Mic Wizards: In Volume 1, I reviewed the messaging of a funnel and automation wizard.In Volume 2, I reviewed the messaging of a career coach.And in Volume 3, I reviewed the messaging of a motherhood mentor and matrescence guide.So if you haven't listened to those episodes, feel free to hit pause and go check them out right now.And today's featured wizard is an admin and strategy support specialist for female solo business owners.Ready to Make Your Offer the Obvious Choice?If today's episode has made you realise “I know my offer is solid, but my messaging isn't really selling it…”That's exactly what we fix inside The Obvious Choice Offer™ Workshop.This is a free, 60-minute hands-on messaging workshop where we figure out what your dream client actually needs to hear and write it together, in real time. We go live next Tuesday 8th July so make sure you save your seat at https://thesocialbolt.com.au/obvious-choice/ Want more?Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

As a Christian, it's hard to find a guided visualization exercise that allows you to visualize the success you KNOW God has for you, without dipping into the slippery slope of new age, manifestation, & calling things in from the “universe.” A client of mine requested that I create a visualization audio to help her meditate on the success she wants to achieve, & I DID!! Today's episode is a guided CHRISTIAN success visualization & meditation for online coaches that is IN ALIGNMENT with scripture! Use this audio as many times as you like to visualize the abundant future God has for you!   **DO NOT LISTEN TO THIS WHILE DRIVING OR DOING ANY OTHER ACTIVITY OTHER THAT SITTING OR LAYING DOWN IN A SAFE PLACE**   Xoxo, Camie   ⏰TODAY IS THE LAST DAY to get your ticket for OFFER LUXE LAB.   OFFER LUXE LAB

It's another episode of Messaging on the Mic.This is the 3rd week of this 4 week mini-series inside the How I Do Content Podcast.In Volume 1 I reviewed the messaging of a Funnel and Automation wizard.And in Volume 2 I reviewed the messaging of a Career Coach.So if you haven't listened to Volume 1 and Volume 2 you can check them out first.And today's featured wizard is a motherhood mentor and matrescence guide.Ready to Make Your Offer the Obvious Choice?If today's episode has you realising your offer is great – but the way you're talking about it isn't landing with the people it's meant for…let's change that.Join me for The Obvious Choice Offer™ Workshop – a FREE 60-minute live session where we'll workshop your messaging together in real time.You'll walk away with the exact words to:Speak to what your dream clients actually wantShow them why it matters nowPosition yourself as the clear choice not just another optionThis is practical and hands-on. By the end, you'll have 3 message-ready assets you can use immediately in your content, sales page, or pitch.Because when your messaging lands? Your offer sells.So join me on Tuesday the 8th of July and let's make your offer impossible to ignore. Save your seat at https://thesocialbolt.com.au/obvious-choice/ Want more?Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

The reason you haven't bought your ticket for OFFER LUXE LAB yet is because you think ⬇️ “Sure.. my offer could probably be a little better but what I REALLY need to hit those $10K months is more eyeballs on my content.” Unless the only people who follow you are your mom & your best friend, then respectfully, you couldn't be more wrong. Inside this episode I'm going to tell you WHY you don't need a bigger audience to make more sales & HOW to do it.   Xoxo, Camie   3 DAYS LEFT ⏰to get your ticket for OFFER LUXE LAB.   OFFER LUXE LAB

You created the high ticket offer, tried to sell it for a week, didn't have anyone sign up, so you stopped promoting it & shrank back into your low-ticket safe space. Now you're convinced high-ticket offers ‘just don't work for my business.' Give me a break. Inside this episode I'm going to share the 3 things you need to change about your high-ticket offer to sell it like HOT CAKES

Stings, doesn't it? Seeing a less qualified coaching getting more clients & making more money than you. You & I both know you're in the top 1% of qualified coaches in your niche despite your business bringing in less than $10K cash months right now. & yet, you can't figure out why SHE'S signing clients left & right with 5 figure months while YOU have never broken though the $10K/month ceiling. Inside this episode, I'm going to tell you exactly WHY it's happening & more importantly, how to fix it so you can get paid like the brilliant coach you are! Xoxo, Camie   5 DAYS LEFT ⏰to get your ticket for OFFER LUXE LAB.   OFFER LUXE LAB

I'm watching you view my IG stories & I'm sitting here thinking “you need to be in OFFER LUXE LAB” Inside this episode, I'm going to share the 6 things you're doing that let me know you should have bought your ticket yesterday

My private client told her lead that her packages range from $1,600-$2,500 PER MONTH. Her response? I'll tell you inside this episode

In this latest episode of the Life Leadership Podcast, I share a recent conversation with Mac Prichard of Mac's List - Expert on job search tactics, career advice, and professional development and host of the 'Find Your Dream Job' Career Podcast on how to make yourself the obvious choice for employers. Here's what we cover:✅Online application systems are the fastest way to fall through the cracks of open positions, as thousands of people apply online.✅You must grab the attention of the hiring manager or recruiter from the start.✅You are in charge of your career; changing your mindset can change your life.You can connect with Mac on LinkedIn at - https://www.linkedin.com/in/macprichard/or visit his Website - https://www.macslist.org/01:11 Challenges of Online Job Applications01:39 Importance of Networking02:02 Three Steps to Stand Out: Connect, Captivate, Confidence08:09 Step 1: Connect - Building Relationships14:12 Step 2: Captivate - Executive Presence19:47 Step 3: Confidence - Mindset and Self-Belief22:38 Leila's Future Plans and Programs23:46 Conclusion and Final ThoughtsThe Life Leadership Podcast with Leila Singh is where ambitious business professionals come to elevate their career and life.If you're ready to unlock your hidden potential and thrive in today's fast-evolving business landscape, you're in the right place!Join us as we dive into powerful strategies for leadership development, career and personal mastery, mental fitness, and building a standout personal brand! Each episode explores insights and actionable strategies that enable you to play a bigger game, as well as inspiring stories from high-achieving leaders and industry experts who have carved their unique paths to success.Are you ready to become the leader you're meant to be? Let's dive in!Life Leadership: Creating a life and career of choice, fulfilment and new possibilities!As well as discussing common coaching topics and challenges that my clients overcome, I will also explore aspects of career advancement and personal branding in the workplace. And of course, continue to interview high-achieving leaders and execs in the tech space, who have carved out a successful career in their field, overcome challenges, and are openly willing to share their career journey, learnings and insights with you.Please SUBSCRIBE to this podcast, leave a REVIEW and SHARE with those that may benefit from this content.If you would like to learn more about working with me, Direct Message me on LinkedIn or email me at hello@leilasingh.comConnect directly with me here - www.linkedin.com/in/leila-singh/Register here to receive your copy of The mi-brand Personal Brand Playbook - www.leilasingh.com/go/playbookAnd check out ->>> This article by https://BestPodcasts.co.uk, who curated a list of the Best Career Podcasts of 2023, offering unique and actionable insights to help you achieve your career goals - ⁠⁠⁠⁠https://www.bestpodcasts.co.uk/best-career-podcasts/⁠ with our podcast ‘Life Leadership' featuring in the Top 5!>>> https://blog.Feedspot.com whose editorial team extensively researched and curated a list of the Top 15 Life Leadership Podcasts across all platforms, featuring 'Life Leadership' in the Top 3! With ranking based on factors including - Podcast content quality - Episode consistency - Age of podcast - Engagement & shares of the podcast across social platforms. ⁠15 Best Life Leadership Podcasts You Must Follow in 2023 (feedspot.com) >>> Top Career Podcasts of 2024 from Mac's List: A curated selection of the best shows focused on career growth and job searching. The ‘Life Leadership Podcast' is featured in the 2024 edition of my Top Career Podcast Guide. Check out the link here: https://www.macslist.org/career-happiness/your-guide-to-the-top-career-podcasts-of-2024

Check out the podcast on Macslist here: (https://www.macslist.org/?post_type=podcasts&p=16008&preview=true) Online applications attract thousands of people looking for a job, but they rule out their ability to stand out from the crowd in a sea of applicants. Find Your Dream Job guest Leila Singh says it isn't difficult to distinguish yourself. You start by connecting with others. Cultivate a network that you can turn to. Second, captivate the hiring manager with your presence. Stand, speak, and behave in a way that commands respect. And lastly, Leila suggests working on your self-confidence. If you don't believe in yourself, nobody else will believe in you. About Our Guest:Leila Singh is a leadership, career development, and mindset coach. She also hosts the weekly podcast, Life Leadership. Resources in This Episode: Save your spot on the waitlist for the Leadership Launchpad, coming later in 2025. Connect with Leila on LinkedIn.  Use promo code DREAMJOB at the link below to get an exclusive 60% off an annual plan at incogni.com/dreamjob. Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Check out the podcast on Macslist here: (https://www.macslist.org/?post_type=podcasts&p=16008&preview=true)  Online applications attract thousands of people looking for a job, but they rule out their ability to stand out from the crowd in a sea of applicants. Find Your Dream Job guest Leila Singh says it isn't difficult to distinguish yourself. You start by connecting with others. Cultivate a network that you can turn to. Second, captivate the hiring manager with your presence. Stand, speak, and behave in a way that commands respect. And lastly, Leila suggests working on your self-confidence. If you don't believe in yourself, nobody else will believe in you.  About Our Guest: Leila Singh is a leadership, career development, and mindset coach. She also hosts the weekly podcast, Life Leadership.  Resources in This Episode: Save your spot on the waitlist for the Leadership Launchpad, coming later in 2025. Connect with Leila on LinkedIn.  Use promo code DREAMJOB at the link below to get an exclusive 60% off an annual plan at incogni.com/dreamjob. Learn more about your ad choices. Visit megaphone.fm/adchoices

#269 I recently had the pleasure of being interviewed by Kate Martin, and we had an honest, in-depth conversation about my journey, from having my car repossessed to paying off almost $500,000 in debt, and eventually helping other fitness professionals get financially strong. We covered a lot including the exact steps I took to climb out of $130K in debt, how I went on to run two gym locations, and why I'm so passionate about coaching other fit pros on money. Kate also brought up my mention in Jonathan Goodman's new book The Obvious Choice, which was a fun full-circle moment. In the episode, we talk about: • The wake-up call that started it all • Why separating personal and business finances is a must • Planning for taxes and pricing your services properly • How to make smart hiring decisions using a simple 3-scenario approach • And how the self-discipline we build in fitness applies directly to building wealth If you're in the fitness industry (or any service-based biz) and want to feel more confident with your money, I think you'll get a lot from this one. Listen now and take your business to the next level! Connect with Kate here: www.katemartinmentor.com

In this episode of the Coaches Compass, Mike is joined by Jonathan Goodman who explains how to become the obvious choice as a coach to your audience. You'll learn how to get your first clients and how to stand out in a crowded space. You can learn more by grabbing a copy of The Obvious Choice on Amazon.Follow Jonathan - @itscoachgoodmanCured Nutrition is offering 20% off their products site wide! Try their Serenity Gummies or CBN Oil here - https://www.curednutrition.com/?rfsn=6745101.eee1d3------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Most entrepreneurs believe growth requires sacrificing everything else. Jonathan Goodman proves you can scale a business without giving up your freedom.He's built multiple companies, written 12 books (including The Obvious Choice), and scaled coaching businesses to 7-figures—all while spending half the year living abroad with his family.How? By mastering the art of incentives, knowing when to not scale, and investing in cash-flowing assets that work harder than he does.In today's episode, we break down the wealth-building strategies Jonathan used to scale a business to $35M+ in revenue.We explore why most investments fail to beat the returns generated by a well-run business, a leveraged personal brand, or an asymmetric bet like Bitcoin.Jonathan also shares how he structures his businesses to maximize freedom and avoid the common pitfalls of scaling.If you're looking for a playbook on building wealth, designing a business that doesn't take over your life, and making sure your money works for you—not the other way around—this episode has the answers.In this episode, you'll learn:✅ Jonathan's “whales and minnows” framework for eliminating 80% of your workload—why most entrepreneurs waste time on tasks that don't move the needle, and how Jonathan ensures every hour works for him.✅ The “eight-four rule” of seasonal living—how Jonathan avoids burnout and stays at peak performance by alternating between intense work sprints and extended time off.✅ How to design scalable compensation systems that turn employees into partners—the secret to building a team that's as invested in success as you are, without micromanaging.Show Notes: LifestyleInvestor.com/221Tax Strategy MasterclassIf you're interested in learning more about Tax Strategy and how YOU can apply 28 of the best, most effective strategies right away, check out our BRAND NEW Tax Strategy Masterclass: www.lifestyleinvestor.com/taxStrategy Session For a limited time, my team is hosting free, personalized consultation calls to learn more about your goals and determine which of our courses or masterminds will get you to the next level. To book your free session, visit LifestyleInvestor.com/consultationThe Lifestyle Investor InsiderJoin The Lifestyle Investor Insider, our brand new AI - curated newsletter - FREE for all podcast listeners for a limited time: www.lifestyleinvestor.com/insiderRate & ReviewIf you enjoyed today's episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review.Connect with Justin DonaldFacebookYouTubeInstagramLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why is simplicity so important in marketing? What is the “unique game” approach, and why does it work? And how does storytelling help you build trust and achieve long-term results? In this episode, I sit down with Jonathan Goodman, acclaimed author and entrepreneur, to discuss the insights behind his latest book, The Obvious Choice. Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the Obvious Choice podcast, a top show for coaches and entrepreneurs. Featured in Men's Health, Forbes, and more, Jon has helped over 200,000 small business owners worldwide grow their businesses. In this interview, you'll learn . . . What it means to define your “unique game” and play to your strengths Why storytelling is critical for connecting with your audience How to focus on solving problems, not chasing likes or algorithms The power of community, specificity, and familiarity in building trust Why success comes from simplicity and identifying your "good enough" And more . . . So, if you want to discover practical strategies for finding your way in a crowded market while staying true to your goals, click play and join the conversation. --- Timestamps: (00:00) Intro (04:57) Why “The Obvious Choice”? (09:30) Winning the Internet (17:57) Growth strategies (26:01) Smart marketing (32:38) Writing a book: why and how (39:46) Writing focus (47:02) Choosing your game (01:00:38) Exploring your hypothesis (01:07:05) Finding focus (01:13:36) Commitment and consistency (01:17:59) Knowing when to quit (01:22:32) Achieving excellence --- Mentioned on the Show: Pulse The Shredded Chef Creatine Monohydrate Jonathan Goodman X Jonathan Goodman Instagram Jonathan Goodman YouTube Jonathan Goodman Linkedin The Obvious Choice Podcast The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way

Get Jonathan's new book, The Obvious Choice at your favorite bookseller. Learn more here. 0:00 – Introduction1:47 – Self-Publishing vs Traditional3:19 – Finding Your Niche for Success6:49 – The Power of a Back Catalog11:25 – Self-Publishing vs. Traditional Publishing16:09 – The Content Hamster Wheel Myth19:11 – Focus on Real-World Impact23:15 – The Games of Influence vs. Business42:25 – The Four-Step Content Creation Framework53:05 – Thought Leadership vs. Influencership1:01:11 – Final Thoughts & How to Connect with Jon

This will sound crazy: When you only focus on your core skillset, your growth slows. Instead, you need to add what Jonathan Goodman calls "leapfrog skills" — a list of five other skills (including writing and human psychology) that will accelerate your growth. Goodman is a hugely successful serial entrepreneur and author of the new book The Obvious Choice. In this episode, he explains how to find and learn your leapfrog skills. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jimmy Failla is getting ready for Fox Nation's first-ever Night of Comedy, so legendary KTBB station owner Paul Gleiser walked out from the on-deck circle to pinch-hit for him on Fox Across America. Paul reacts to the news that Time Magazine has named President-elect Trump their Person of the Year in 2024. Co-host of “The Big Money Show” on Fox Business Taylor Riggs explains why she believes the U.S. economy is primed for a big comeback in 2025, especially compared to how counties in Europe are doing. Boundary Stone Partners Senior Vice President Emily Domenech talks about how Trump can unleash American energy over the next few years. Elections Correspondent for The Federalist Brianna Lyman shares her thoughts on why so many Americans are feeling optimistic in response to Trump's electoral victory. PLUS, Web Editor for Townhall.com Rebecca Downs discusses how she believes history will remember Vice President Kamala Harris. [00:00:00] TIME Magazine names Trump Person of the Year for 2024 [00:19:13] Taylor Riggs [00:37:30] Emily Domenech [00:56:03] Brianna Lyman [01:14:24] Trump talks about why he beat Harris [01:32:50] Rebecca Downs Learn more about your ad choices. Visit podcastchoices.com/adchoices