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Google and Microsoft Bing have been sharing more details about how AI-powered search works, and the advice may surprise you. Despite all the hype around AI, the fundamentals of strong local SEO still matter.In this episode, you'll learn what Google and Bing are saying about AI search, how Google Business Profiles, websites, reviews, social media, and authority-building influence visibility, and what clinics should focus on right now to improve rankings in Google Search, Google Maps, ChatGPT, Perplexity, and other AI-powered platforms.If you're wondering how AI is changing SEO for chiropractors, physical therapists, acupuncturists, med spas, and other healthcare businesses, this episode will help you separate fact from fiction and focus on the strategies that are actually moving the needle.Episode webpage: https://propelyourcompany.com/how-ai-search-works-for-clinics/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. ***
SMJC FULL Class 36 Directory Listings: Maximize Your Online Visibility (Local SEO) … This is a BONUS FULL CLASS from our Private Classes for Social Media Jungle Club! Learn More and Join Us at https://socialmediajungle.club/ … If people cannot find consistent business info online, you lose calls, clicks, and trust. In this class, we walk through how directory listings impact local SEO and what to fix so your business shows up more often (and more accurately) across search, maps, and apps. Listen https://www.askawebgeek.com/wp-content/uploads/36-SMJC-Class-36-YT-Directory-Listings.mp3 Download Episode In this class, you'll learn: What “directory listings” are and why they matter for local visibility The big 3 details to keep consistent: Name, Address, Phone (NAP) How listings support local SEO (citations, trust signals, accuracy) What to watch for: duplicates, wrong categories, outdated info, broken links Simple next steps to clean up and maintain your listings going forward Want a quick scan? Grab a free business listing scan HERE Ask a Web Geek: Join our FB group: See Ask a Web Geek (@FB) Jump into our ongoing conversations! What are YOUR questions? How can we HELP YOU? More Resources: More Resources & links at Jungle-Studios.com/resources BONUS Trainings and Resources! Refer to / Browse https://jungle-studios.com/meet-cj Related Episodes SMJC36 – Directory Listings: Maximize Your Online Visibility (Local SEO) by CJ Gilbert | Jun 1, 2026 | EpisodesSMJC FULL Class 36 Directory Listings: Maximize Your Online Visibility (Local SEO)... This is a BONUS FULL CLASS from our Private Classes for Social Media Jungle Club! Learn More and Join Us at https://socialmediajungle.club/ ... If people cannot find consistent... SMJC35 – LIVE Demo 2: Create a Quote Graphic in Adobe Express (Export + Organize Workflow) by CJ Gilbert | May 18, 2026 | EpisodesSMJC FULL Class 35 LIVE Demo 2: Create a Quote Graphic in Adobe Express (Export + Organize Workflow)... This is a BONUS FULL CLASS from our Private Classes for Social Media Jungle Club!Learn More and Join Us at https://socialmediajungle.club/ ... This is our regular... New Topics Discussed Weekly Join our Facebook Group Today! Want to Join Us? Join our FB Group to Ask a Question and Participate LIVE Play / Watch / Listen 1.) Join Us on Facebook 2.) Watch on YouTube 3.) Follow Us on Twitter 4.) Listen by Podcast Apple Podcasts | Google Podcasts | RSS
In this week's podcast we discuss the potential lapse of the property tax exemption that solar projects have enjoyed. This exemption is due to end this year.About Jamie Duran & Solar HarmonicsBrought to you by Solar Harmonics in Northern California, who invite their customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.In each episode we discuss questions facing people making the decision to go solar. The solutions to your questions are given to you – straight – by one of the leading experts in the solar industry, Jamie Duran, president of Solar Harmonics.Feel free to search our library for answers to questions that you're facing when considering solar.About Adam Duran & Magnified MediaSolarcast is produced and co-hosted by Adam Duran, director of Magnified Media. With offices in downtown San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on digital marketing, local and local & national SEO, website design and lead generation for companies of all sizes.Magnified Media helps business owners take control of their marketing by:• getting their business seen at the top of Google rankings and AI recommendations, and• getting them more online reviews,• creating social, video and written content that engages with their audience and brings in business.In his spare time, Adam enjoys volunteering with several community-based non-profits and hosting his own weekly podcast Local SEO in 10. Check it out!
Zero-click search is changing how local customers find and choose businesses. More people are making decisions directly from Google Maps, reviews, AI summaries, and business profiles without ever visiting a website.Today we break down how AI and zero-click search are reshaping local SEO and what business owners need to do to stay visible and competitive. We cover why Google Business Profiles matter more than ever, how reviews and photos influence trust, and how AI tools are creating shortlists before customers even click.Most importantly, we share practical strategies local businesses can implement right now to improve visibility, build trust faster, and adapt to how customers actually search today.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
Let's say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it's worth traveling for high-quality care. The challenge is that when those same people search online, they often aren't typing in your city's name. They're looking for services closer to where they live or work.So how can your clinic show up in those searches and attract new patients from surrounding cities or suburbs?That's what we're exploring today: how to expand your local SEO reach the right way. We'll cover how Google determines local relevance, the strategies that actually help you appear in nearby city searches, and what to avoid so you don't hurt your visibility.By the end, you'll have a clear roadmap for building a stronger local presence that helps patients in your wider area discover your clinic and book appointments with confidence.Episode webpages, blog, & show notes: https://propelyourcompany.com/rank-in-nearby-cities-local-seo-for-clinics/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. ***
In today's world of curated content, polished Instagram feeds, and highlight reels, it's easy for business owners to believe marketing is all about perception.But what happens when perception doesn't match reality?In this episode of The Visibility Podcast, Melissa Rose dives into the powerful difference between perception and truth in marketing, and why both matter if you want to build a trusted, sustainable business.Melissa unpacks how social media creates perception, why Google Business Profile acts as third-party verification, and how your website bridges the gap between what people see and what people actually experience when they work with you.If you are a dance studio owner, local business owner, or service-based entrepreneur trying to improve your visibility, marketing, SEO, and client trust, this episode is packed with practical insight and real talk.Because while social media may get attention… the truth is what gets people to stay.In This Episode: The difference between perception and truth in marketing Why curated social media alone is not enough How Google Business Profile builds trust and credibility Why reviews, photos, and client feedback matter more than ever The role SEO and Google search play in visibility Why business owners are losing clients without realizing it How your website should combine perception AND proof Why visibility is more than just social media marketing The connection between trust, search, and conversion How AI and search behavior are changing local marketing Key Takeaways: Social media creates perception Google Business Profile creates verification Your website bridges the gap between the two Visibility without trust will not convert Reviews are one of the most powerful marketing tools you have Perfect For: Studio Owners Brick-and-Mortar Businesses Local Business Owners Service-Based Entrepreneurs Businesses wanting stronger SEO and local visibility Anyone wanting to improve their Google Business Profile Melissa's Google Business Profile Workshop ✨ Live Workshop + Q&A ✨ On-Demand Training Available ✨ Learn how to optimize your Google presence before fall enrollment seasonKeywords:Google Business Profile, Local SEO, Visibility Marketing, Dance Studio Marketing, Small Business Marketing, Business Visibility, Google Reviews, Local Search, SEO Strategy, Brick and Mortar Visibility, Dance Studio Owner, Marketing Strategy, Service Business Marketing, Website Strategy, Online Reputation, ChatGPT Search, Google Optimization
Missing Google reviews can be frustrating, especially when patients tell you they left a review and it never appears, or when reviews suddenly disappear from your Google Business Profile.In this episode, we break down the most common reasons Google reviews go missing. You'll also learn what steps to take when reviews disappear, when it makes sense to contact Google Support, and how to build a review strategy that helps protect your clinic's reputation over time.If you've ever wondered why reviews vanish or what you can do about it, this episode will help you separate temporary issues from real problems and keep your focus on what matters most: consistently earning authentic patient feedback.Episode webpage, resources, and show notes: https://propelyourcompany.com/missing-google-reviews/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. ***
In this week's podcast we discuss the new climate requirements of the city of Berkeley when selling a home and the impacts these changes are having on surrounding cities in California.About Jamie Duran & Solar HarmonicsBrought to you by Solar Harmonics in Northern California, who invite their customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.In each episode we discuss questions facing people making the decision to go solar. The solutions to your questions are given to you – straight – by one of the leading experts in the solar industry, Jamie Duran, president of Solar Harmonics.Feel free to search our library for answers to questions that you're facing when considering solar.About Adam Duran & Magnified MediaSolarcast is produced and co-hosted by Adam Duran, director of Magnified Media. With offices in downtown San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on digital marketing, local and local & national SEO, website design and lead generation for companies of all sizes.Magnified Media helps business owners take control of their marketing by:• getting their business seen at the top of Google rankings and AI recommendations, and• getting them more online reviews,• creating social, video and written content that engages with their audience and brings in business.In his spare time, Adam enjoys volunteering with several community-based non-profits and hosting his own weekly podcast Local SEO in 10. Check it out!
Google reviews are becoming one of the most important trust signals for local businesses. In many cases, customers are deciding who to call directly from your Google Business Profile before they ever visit your website.In this episode, we break down why reviews matter more than ever, how AI systems use reviews to recommend businesses, and what local business owners can do right now to improve review quality, consistency, and trust.We also share simple, practical strategies you can implement yourself to generate stronger reviews and turn your Google profile into a more powerful first impression.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You'll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and turn views into appointments. (popular episode replay)Episode webpage, resources, copy-and-paste promts, & more: https://propelyourcompany.com/gbp-ai-hacks/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
Send us Fan MailGoogle just revealed the future of Search at Google I/O and Google Marketing Live — and it's far more personal, predictive, and invasive than most people realize.In this episode of Near Memo, Mike Blumenthal and Greg Sterling break down:A massive fake Google Business Profile fraud case involving 15,000 fake listings and $79 million in alleged fraudHow Google already infers your income, politics, preferences, and buying habits — even WITHOUT opting into “Personal Intelligence”The rise of AI-native advertising formatsWhy AI Mode may fundamentally reshape search, local discovery, Google Maps, and online commerceHow Google's ecosystem strategy could create unprecedented user lock-inThey also discuss:AI-powered personalizationGoogle's “good enough” AI strategyAI agents and transactional searchWhy antitrust rulings may have changed nothingThe future of ads inside AI search experiencesSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
Is your clinic website actually outdated, or does it just need better SEO, content, and conversion strategy? Many clinics spend thousands redesigning websites when the real problem was SEO all along. Here's how to tell what your clinic actually needs. Episode webpage, blog & show notes: https://propelyourcompany.com/redesign-your-website-or-seo/Book a FREE discovery call: https://calendly.com/propelyourcompany/discovery-callSend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
Send us Fan MailBisnis Anda sulit muncul di Google Maps? Bisa jadi Google belum benar-benar memahami bisnis Anda.Banyak bisnis punya produk bagus, lokasi jelas, dan layanan yang baik, tetapi tetap sulit ditemukan calon customer di Google Maps. Salah satu penyebab yang sering diabaikan adalah pemilihan kategori di Google Business Profile.Di episode Indonesia Digital Marketing Podcast kali ini, kita membahas kenapa kategori bisnis sangat penting dalam Local SEO, bagaimana kesalahan memilih kategori bisa mempengaruhi visibilitas, dan apa yang perlu diperhatikan agar Google lebih mudah memahami bisnis Anda.Ingin tahu apakah Google Business Profile bisnis Anda sudah cukup kuat? episode ini bisa membantu Anda membangun fondasi Google Business Profile yang lebih tepat.#GoogleBusinessProfile #GoogleMaps #LocalSEO #GoogleMapsRanking #BisnisLokal #UMKMIndonesia #DigitalMarketing #MarketingStrategy #GoogleProfile #ToffeeDev #IndonesiaDigitalMarketingPodcast Klaim Free Local SEO Audit sekarang di https://lbo.toffeedev.com dan cek visibilitas bisnis Anda hari ini.
Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ How to generate more leads, book more estimates, close more jobs, and maximize the opportunities already coming into your business. ✅ How to boost your average job value through upsells, financing, reactivations, and higher-ticket services that can dramatically increase your monthly sales. ✅ Why top landscaping companies use systems like Facebook ads, SMS follow-ups, and better sales processes to grow faster without burning themselves out. –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.
Your Google Business Profile category is one of the strongest local SEO signals Google uses to understand your business, yet most companies either guess, choose categories that are too broad, or never think about them again.In this episode we break down how Google Business Profile categories actually work, why your primary category matters so much, and how the wrong category choice can quietly hurt your visibility in Maps and local search. We also cover how to research competitor categories, when to use secondary categories, and where to reinforce those category signals across your website, reviews, and directories.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
Your website might not need more pages; it may need a cleanup. This “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic messaging, weak calls to action, and slow elements that hurt mobile performance. Episode webpage, checklist, & shownotes: https://propelyourcompany.com/what-to-delete-or-rewrite-on-clinic-websites-now/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
Send us Fan MailIn Part 2 of Near Media's conversation with Garrett Sussman, the discussion shifts from AI personalization theory to the real-world impact on local search, SEO, reviews, attribution, and marketing strategy.Garrett joins Greg Sterling and Mike Blumenthal to explore how Google's growing use of behavioral data, Gmail, Calendar, Maps, reviews, and AI Mode could fundamentally reshape local discovery.The group discusses:AI-driven local recommendationsWhy direct mail showed up in AI ModeThe future of Google Business ProfilesHow marketers should rethink SEO measurementPersona-based AI testingReviews and reputation in AI searchWhether AI will ultimately simplify or complicate marketingThis episode is both a warning and a roadmap for marketers navigating the shift from traditional search to the coming personalized AI-driven discovery.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsGoogle incorporates “expert answer snippets” into their AI overview.Ask.com shuts down.Concerns about GBP suspensions from user account restrictions on the rise.Data from ChatGPT Ads is now available.Why are my GBP posts for weekly events getting rejected by Google?What should I do if a customer threatens to leave negative reviews if they can't get a discount?How should I structure UTM tracking in GBP?Will adding a UTM to GBP hurt local citation?Do the new guidelines on reviews with names mean that negative reviews with staff names are easier to remove?If I select “custom display name and picture” to leave a review, does that affect all previous and future reviews?If my GBP has been suspended because of an account restriction, is it possible to move forward with the appeal process without removing the account?Did GBP Insights get removed, or is it hidden?Why am I ranking worse after moving locations?What is the going rate for offering SEO services?What is the KPI for success in the SEO field?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
This episode provides practical advice on advanced SEO, AI engine optimization (AEO), answer engine optimization, technical website optimization, schema, and retention strategies for anyone looking to improve digital marketing visibility in the age of AI. Learn how to harness evolving platforms, implement the latest best practices, and create resilient, audience-focused web ecosystems.In this insightful episode, Favour Obasi-ike, MBA, MS dives deep into the evolution of SEO—comparing the foundations of "old" Search Engine Optimization with the demands and opportunities of "new" Search Everywhere Optimization.Listeners will uncover essential strategies for optimizing content across today's rapidly shifting digital environments, including website best practices, AI integrations, and the importance of technical SEO fundamentals.Favour explains how staying updated and proactive is vital, as algorithm changes and the rise of AI platforms like ChatGPT, Gemini, and others are reshaping the discovery and ranking of digital content. Favour also takes questions from the community, responding with real-world examples and tactical advice.Whether you're a business owner, marketer, content creator, or SEO professional, this episode offers actionable guidance for adapting to future-focused SEO. Listeners will learn why website speed, schema markup, secure protocols, and precise keyword versus prompt usage matter more than ever.Favour also discusses why attention and retention are the new KPIs, plus the growing importance of authority, expertise, and trust—in both human and AI-powered search.Who Is This For?Digital marketersBusiness owners and entrepreneursSEO professionalsContent creators and website managersAnyone seeking to future-proof their digital presenceReady to Rank? Book Your SEO & Web Dev Services Today
Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ The exact 15-minute discovery call script that helps landscapers qualify leads before ever driving out to an estimate. ✅ How to increase your close rate by asking better questions, setting expectations early, and positioning yourself more professionally. ✅ How to filter out tire-kickers and wasted appointments so you can spend more time closing profitable landscaping projects. –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.
Send us Fan MailIs Google getting too personal? In this episode of the Near Memo, Greg Sterling and Mike Blumenthal are joined by Garrett Sussman (iPullRank) to discuss his provocative 12-month study on AI personalization. We dive deep into how Google's "AI Mode" uses your Gmail, Photos, and Calendar to tailor results—and why "unopened emails" might be influencing what you see next.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
Consumers still Google, but more and more, they're asking ChatGPT, Gemini, Siri, and AI Overviews to just tell them who to call. In this episode, we break down “Local AEO”, the practical way to get your business mentioned in AI answers and in Google's local results, not just ranking for a keyword.We walk through the four pillars that make local visibility actually stick: entity clarity (being one consistent business across the web), location proof (credible evidence you operate where you say you do), community prominence (real local mentions that matter), and answer-ready content (short, quotable responses AI can reuse).You'll also get a clear order of operations to improve visibility this quarter, without wasting time on garbage directories or copy-paste location pages.Want to read all about it? https://elevatedmarketing.solutions/local-aeo-how-to-get-picked-by-chatgpt-and-googles-local-results-in-your-own-backyard/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.
Should each doctor in your clinic have their own Google Business Profile, or should you stick with one listing for the entire practice?This is a common and confusing local SEO question for clinics, and getting it wrong can lead to duplicate listings, split reviews, ranking issues, and even lost patient inquiries.In this episode, you'll learn the difference between practitioner and practice listings, when it actually makes sense for a doctor to have their own profile, and when it can hurt your visibility instead of helping it.You'll also learn: How multiple listings impact your rankings and reviews What to do when a doctor leaves, but their listing still shows your address How to clean up duplicate or outdated profiles without damaging your main listing Simple steps to protect your clinic's visibility moving forward If your clinic has multiple providers or plans to grow, this is a must-listen before you create or update any listings.Episode webpage, shownotes, and blog post: https://propelyourcompany.com/should-doctors-have-a-personal-google-business-profile-and-a-location-google-business-profile/Book a Google Business Profile Audit: https://propelyourcompany.com/google-business-profile-audit/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ How to turn more of your existing Facebook leads into booked estimates and paying jobs—without increasing your ad spend. ✅ How to identify exactly where your leads are dropping off (and why they're not answering your calls). ✅ A simple, repeatable follow-up system that gets more leads to pick up the phone and respond consistently. –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.
In this episode, Mitch Beinhaker interviews digital marketing expert John Horn to explore effective strategies for small businesses navigating the ever-changing digital landscape, with a focus on AI tools, advertising, and online reputation management. Whether you're starting out or scaling up, get practical advice and future insights into how technology is transforming marketing efforts. Key topics: The evolution of digital marketing over the last decade, especially amidst AI advancements How small businesses can identify their best platforms (Google, YouTube, reviews) for local reach Practical strategies for optimizing Google Business Profile and acquiring reviews The role of content, social media, and reviews in organic growth AI tools used for auditing, content creation, and team management How AI's expansion into APIs and web crawling opens new opportunities Managing a remote, global marketing team efficiently Building a flexible marketing strategy based on customer behavior and industry data Future of AI in automation, decision-making, and potential risks Timestamps: 00:00 - Introduction and podcast purpose 00:27 - The importance of digital marketing for small businesses 01:16 - John Horn's background and entry into digital marketing 01:50 - Industries and diversification benefits 02:41 - Leveraging Google Ads for client acquisition 03:41 - Challenges of industry diversity and learning from various sectors 04:08 - Staying updated with Google policies amidst AI changes 05:13 - Impact of AI on website crawling and policy enforcement 06:12 - Navigating legal and compliance complexities in digital ads 07:18 - Strategies for new businesses to build an online presence 07:48 - The influence of AI on personalized marketing advice 08:41 - Dealing with rapid shifts in AI and digital trends 09:36 - Addressing client frustrations with inconsistent results 10:23 - Focusing on core channels like SEO, reviews, and local search 11:15 - The importance of reputation management through reviews 12:23 - Optimizing Google Business Profile and review responses 13:02 - Using review links in client communications 14:02 - Tools for social media posting and content management 14:55 - Local SEO & Google My Business tips 15:19 - Engaging customers for reviews and responding to feedback 16:45 - Underestimating the power of online reviews 17:03 - Platforms beyond LinkedIn and Facebook, including TikTok and YouTube 17:48 - The value of YouTube for SEO and brand awareness 18:20 - How local plumbers can utilize YouTube content 19:12 - Why DIY videos can attract leads without giving away too much 19:55 - Giving away free information to generate clients 20:21 - AI tools' role in automating routine tasks and insights 21:15 - The balance of niching vs. broad service offerings 22:30 - Advances in AI like Claude and Perplexity models 22:57 - The rising capabilities of AI agents connecting to APIs and crawling websites 24:32 - Prompt engineering and data feeding for AI outputs 25:28 - How AI reduces research time and enhances team productivity 26:47 - AI's role in analyzing sales calls and team coaching 28:12 - The ongoing AI “wars” among major players 29:17 - The dangers of over-relying on AI and potential data loss scenarios 30:48 - Understanding how AI models process language as data, not words 31:28 - Strategies for small business owners to build effective marketing plans 32:12 - Starting points: Customer research, industry behavior, and online presence 33:12 - Using data like lifetime value to guide budget decisions 34:09 - Setting realistic expectations for digital marketing outcomes 34:53 - The importance of client-provided content and industry expertise 35:39 - The future focus of John's agency in AI and automation 36:35 - Structuring a remote marketing agency and team management 37:03 - Dealing with global remote workers and legal considerations 40:31 - Resources to learn more: stubgroup.com and YouTube channel 41:25 - Conclusion and ways to connect with John Resources & Links: Stub Group YouTube Channel on Digital Marketing Google Business Profile Claude AI by Anthropic Perplexity AI Connect with John Horn: LinkedIn Twitter
Send us Fan MailJoin our celebrity local SEO panel—Claudia Tomina, Adam Dorfman, and Darren "The Canadian" Shaw—as they explore "Ask Maps," Google's AI-powered conversational interface for local search. We demo the new desktop UI, discuss how hyper-personalization is changing user behavior, and reveal why "content freshness" is now the most critical strategy for local businesses to stay relevant in an AI-driven world.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
Why do customers choose one business over another, even when both look similar on paper? Most of the time, it comes down to one thing: which option feels safer.In this episode, we break down how customers actually make decisions and why removing doubt matters more than trying to prove you're the best. You'll learn the key signals that make a business feel predictable, trustworthy, and easy to choose, along with a few unconventional ways to stand out without adding more noise.We also cover simple changes you can make right away to reduce hesitation, improve conversions, and turn more visitors into real customers.If you want more calls, more booked jobs, and fewer “let me think about it” responses, this episode will show you how to become the safe choice.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
Ever wonder why your beautifully designed clinic website isn't bringing in new patients? The answer might be more straightforward than you think. Thin content – pages with minimal substance – could silently sabotage your SEO efforts regardless of how polished your website appears.
AI isn't replacing hairstylists, but it is changing your clients, their spending habits, and how they choose who to book with. In this episode, Ambrosia Carey breaks down what's really happening in the beauty industry and how stylists can use AI to their advantage instead of falling behind. From saving hours on admin work to improving client retention, pricing, and marketing, this episode walks you through 10 practical ways to work smarter, not harder. If your books feel less stable, your income feels tighter, or you're unsure how to adapt to industry changes, this episode will give you clear, actionable steps to create more consistency, efficiency, and long-term growth in your salon business. Want a simpler way to grow your business without burning out? SSA LAB is where we do that. Get 50% off Gold or Platinum GlossGenius for 2 months HERE: http://glossgenius.com/successfulstylist If you missed last weeks episode, tap HERE Key Takeaways: 1. AI is not replacing hairstylists, but it is impacting clients' income and spending habits, making them more selective with appointments and services. 2. The biggest opportunity with AI is not job protection, but using it to save time, reduce admin work, and build a more efficient business. 3. Auditing your website with AI can quickly improve bookings by identifying confusion points and making your services and pricing easier for clients to understand. 4. Repurposing content using AI allows you to get more visibility and engagement without constantly creating new content from scratch. 5. Automating responses to common client questions can help you capture more bookings and reduce missed opportunities in your DMs. 6. Local SEO and consistent Google Business updates can significantly increase your visibility and help you stand out in your area. 7. Analyzing your schedule and pricing with AI can reveal where you're undercharging or spending too much time for too little return. 8. Tracking client retention and following up with past clients can create more stable, predictable income without needing more marketing. 9. Using AI for content research helps you speak directly to what clients are actively searching for and struggling with. 10. Creating simple product or affiliate systems allows you to generate additional income outside of working behind the chair. 11. AI can help identify blind spots in your business, allowing you to make clearer, more strategic decisions without emotional bias. 12. The real advantage in a more digital world is creating better in-person client experiences, as real connection becomes more valuable. Enjoy 15% off our favorite skincare line, Pharmagel with code SSA15: https://pharmagel.net/?ref=SSA15 If you prefer viedeo, join us on YouTube: http://www.youtube.com/@successfulstylist For more, follow along on Instagram
Most clinics are still putting nearly all of their attention on Google. And while Google is still critical, it's no longer the only place patients are searching. Apple has quietly rebuilt its entire business platform, and that shift is changing how clinics show up across Apple Maps, Siri, and iPhone search. If your clinic hasn't looked at Apple Business recently, or ever, there's a good chance you're missing visibility opportunities that are easier to capture than Google right now. Let's break down what Apple Business actually is today, what changed, and how to use it without overcomplicating your marketing.>> Episode webpage & blog post: https://propelyourcompany.com/apple-maps-seo/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsGBP photos now sorted by recency.Google introduces “Ask Maps” as a new way to find businesses.Updated information on LSA performance insights.When is it better to wait for Google Support to respond after having trouble with video verification?When traveling to another country, I got significantly less spam calls for my GBP, and when I came back, they resumed - is this a coincidence?What should I do if a former employee has claimed my GBP?What should I do if I can't contact Google Support when requesting to nest a department listing?What should I keep in mind when doing video verification for an SAB?Did the insights feature on GBP get removed?What should I know about UTM source codes?If you change your language settings in Google Maps, can you suggest-an-edit your business name in as many languages as you want?How do I transfer the primary owner of a GBP?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ The exact 3 Facebook ad creatives that are generating landscaping clients right now ✅ How to structure your ads so they attract high-quality leads (not tire-kickers) ✅ The biggest mistakes landscapers make with Facebook ads (and how to avoid them) –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.
Top 10 listicles used to feel like clickbait. Today, they're becoming one of the main ways AI tools decide which businesses to recommend.In this episode, we break down how “Top 10” and “Best Of” lists are feeding AI results, influencing customer decisions, and quietly replacing traditional local search behavior. We explain why AI relies on these curated lists, how they shape the shortlist customers see, and what that means for your visibility.More importantly, we walk through how local businesses can start building their own listicle content and getting featured on the lists that matter. If you want to stay visible in an AI-driven world, this episode will show you how to become part of the sources AI trusts.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
In this episode, we're talking about preventive care marketing, how to attract patients who want to stay ahead of problems, not just react when something hurts.If your marketing mostly speaks to pain and urgent symptoms, you can end up in a cycle of one-time visits and inconsistent momentum. Preventive care content helps you reach the “I feel fine, but…” crowd, the desk workers, active adults, busy parents, and anyone noticing early warning signs who wants a clear plan before things spiral.You'll learn a simple framework for what to publish, how to talk about prevention without sounding pushy, and how to guide someone from awareness to taking action. I'll also share an easy monthly content strategy you can repeat without posting every day, plus the language that helps this kind of content convert.If you want to build a steady stream of patients who value consistency and long-term progress, this is for you.
Our guest today, Chris Douglas is the founder of Big Red Dog Marketing with degrees in Applied Psychology from UNC-Charlotte and an MBA from East Carolina University. With over 15 years of experience in Marketing Technology, Local SEO, and Email Marketing, he's passionate about helping startups and small businesses scale and reach their potential. A Raleigh native, Chris has helped local businesses thrive as the city grows into a business hub. He founded and runs the Triangle Marketing Club, a non-profit networking group for local marketers. In his spare time, he's an avid pilot with Single and Multi-Engine Licenses and Instrument Rating, holds a blackbelt in Aikido from Innovative Martial Arts Academy, and enjoys time with his Red Golden Retriever, three daughters, and wife. Today we're talking.. you guessed it, ADHD. Also in this episode, we explore how ADHD influences creativity, time management, and client relationships through an engaging conversation with Chris Douglas, founder of Big Red Dog Marketing. Discover practical strategies for agency owners and entrepreneurs to harness ADHD strengths and improve productivity. Enjoy! 01:09 - Intro and welcome Chris Douglas!! 02:51 - Navigating ADHD in Business 05:37 - Agency-Client Relationships and Communication 08:20 - Time Management Strategies for ADHD 10:18 - Handling Emergencies and Daily Tasks 14:27 - Advice for Agency Owners 16:10 - Conclusion and Resources 17:00 - How can people find you? • Website: https://bigreddog.marketing/ Socials: LinkedIN Thank you for being here- give us a shout anytime! https://linktr.ee/petershankman Substack: petershankmanofficial.substack.com Email: peter@shankman.com Podcast: Faster Than Normal 18:41 - Thank you for staying tuned-in; more episodes coming up soon! Do you happen to know anyone who is doing wonderful things with #ADHD or their neurodivergent brain? We would love to have them on to learn how they are using their #neurodiversity to their advantage. Shoot me an email and we will get them booked! My link tree is here if you're looking for something specific. https://linktr.ee/petershankman
Crystal sits down with SEO expert Aimee Jurenka to unpack what visibility really looks like in the age of AI search. As traditional funnels break down and LLM-driven discovery rises, Crystal shares a practical, no-fluff framework for staying competitive: Get Found. Earn Trust. Be Chosen.They explore why foundational SEO still drives the majority of traffic, how AI bots interpret your content differently than search engines, and what small business owners can do—without massive budgets—to stay visible. From semantic content and structured HTML to brand signals and “grounding queries,” this conversation bridges the gap between classic SEO and emerging AI search strategies.If you're wondering how to adapt your marketing in a world where AI summarizes the internet, this episode gives you a clear starting point.
Think ChatGPT is helping your SEO? It might be doing the opposite. In this episode, we're unpacking the truth about using AI tools like ChatGPT for SEO, including where they fall short, how they can quietly hurt your rankings, and what most clinic owners are getting wrong. You'll walk away knowing how to use AI the right way, without damaging your website's visibility.Episode Webpage: https://propelyourcompany.com/chatgpt-cant-do-seo/Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-callSend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
In this week's podcast we discuss the recent BK of the second largest residential solar company in the US and the impacts this has on their clients, creditors and the solar industry.About Jamie Duran & Solar HarmonicsBrought to you by Solar Harmonics in Northern California, who invite their customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.In each episode we discuss questions facing people making the decision to go solar. The solutions to your questions are given to you – straight – by one of the leading experts in the solar industry, Jamie Duran, president of Solar Harmonics.Feel free to search our library for answers to questions that you're facing when considering solar.About Adam Duran & Magnified MediaSolarcast is produced and co-hosted by Adam Duran, director of Magnified Media. With offices in downtown San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on digital marketing, local and local & national SEO, website design and lead generation for companies of all sizes.Magnified Media helps business owners take control of their marketing by:• getting their website seen at the top of Google rankings, and• getting them more online reviews,• creating social, video and written content that engages with their audience.In his spare time, Adam enjoys volunteering with several community-based non-profits and hosting his own weekly podcast Local SEO in 10. Check it out!
Most businesses keep adding new pages, new blogs, new content, hoping something will finally rank.Meanwhile, the pages already on their site are sitting there, underperforming, barely optimized, and full of missed opportunities.In this episode, Adam breaks down why adding more content usually isn't the answer, and how rewriting what you already have can drive faster results.He walks through how to spot the pages that are close to ranking, what to fix, and how to turn existing content into something that actually brings in traffic and leads.If your site isn't performing the way it should, this is the shift that can change everything.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ How to legitimately expand into multiple cities using Google Business Profiles — without getting suspended or flagged by Google ✅ The exact setup required to make each location look and function like a real business (physical space, staging, unique details, and proper service area separation) ✅ A step-by-step video verification process that actually works — so your new profiles get approved fast and stay live –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.
Find out "what's working right now" to turn online searches into booked appointments - FAST! We'll walk through 5 conversion powerplay moves you can start putting into action this week. Grab the weekly + monthly rollout plan and extra resources on the episode webpage/blog post. ✨Turn Online Searches Into Patients: The 2026 Local Conversion Playbook for Clinics -- https://propelyourcompany.com/turn-website-traffic-into-patients-clinics/ If you manage a clinic, this episode shows exactly how to turn online interest into booked visits—this week. From Google Search and Maps to your website, we're covering what's working now to turn traffic into patients. Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
Thanks to our Partners, Shop Boss and AppFueledTwo hundred episodes in, and a lot has changed. In this milestone conversation, Brian and Kim, look back at the biggest shifts in auto repair marketing since episode one, from the rise of AI and Local Service Ads to the growing importance of your Google Business Profile, reviews, trust signals, automation, influencers, and short-form video. It's a real-world look at what's working now, what has changed for shop owners, and where marketing seems to be headed next. Give it a listen and see how your shop can stay ahead instead of playing catch-up.Show Notes with TimestampsIntroduction and Episode Context (00:00:00) Hosts introduce themselves, mention Lindy the dog, and set up the episode's theme: changes in marketing over four years.Sponsor Acknowledgments and Network Thanks (00:01:18) Thanking sponsors and the Automotive Repair Podcast Network, with shoutouts to Carmen and Tracy.Request for Listener Input (00:02:19) Hosts ask listeners for topic suggestions for future episodes, both marketing and non-marketing related.The Rise of AI in Marketing (00:03:17) Discussion of AI's impact on marketing, including AI-driven shop recommendations and content creation.Google Local Service Ads for Auto Repair (00:05:05) How Google Local Service Ads became available to auto repair shops and their major impact on revenue.Google Business Profile's Growing Importance (00:06:48) Google Business Profile now rivals websites as the “front door” for shops, especially due to AI and clickless search.The Increasing Value of Online Reviews (00:08:59) Reviews have become more critical, with customers reading them in-depth and their influence on search and revenue.How Reviews Influence Search and AI (00:12:12) Examples of reviews triggering search results and their importance across multiple platforms, not just Google.Google's Vicinity Update and Local SEO (00:14:13) Explanation of the Vicinity Update, which prioritizes proximity in search results and limits ranking in distant areas.Shift from SEO Manipulation to Trust Signals (00:15:48) SEO has moved from tricks (like keyword stuffing) to building trust through real signals like certifications and authentic content.Automation Replacing Manual Marketing Tasks (00:20:10) Automation now handles tasks like appointment reminders and review requests, reducing manual work for shop owners.The Rise of Influencers and Personal Branding (00:20:58) Influencers, including shop owners, have become more prominent, building authority and credibility through content.Short-Form Video and TikTok's Impact (00:22:16) Short-Form video, especially on TikTok, has become a major marketing tool for small businesses and influencers.Outro and Calls to Action (00:22:57) Encouragement to contact the hosts, join their Facebook group, leave reviews, and follow the podcast for future episodes.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Remarkable Results RadioAutomotive Repair Podcast NetworkAuto Repair Marketing MastermindThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
Patient stories and case studies can do more than just build trust, they can help your clinic show up in search results and attract the right patients.In this episode, we break down how to use patient stories ethically, what to avoid, and how to turn one story into multiple SEO-driven assets across your website, blog, and Google Business Profile.You'll learn how to structure case studies so they feel natural and relatable, how to incorporate them into your service and condition pages, and how to use reviews and simple visuals to strengthen your online presence without creating more work.If you're looking for a simple, repeatable way to improve your SEO and make your content more effective, this is a strategy worth implementing.Episode webpage: https://propelyourcompany.com/patient-stories-for-seo/Canva (graphics tool mentioned in the episode): http://partner.canva.com/PropelYourCompanySend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
In this week's podcast we discuss the recent CPUC decision that is expected to drastically reduce the incentives for community solar projects.About Jamie Duran & Solar HarmonicsBrought to you by Solar Harmonics in Northern California, who invite their customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.In each episode we discuss questions facing people making the decision to go solar. The solutions to your questions are given to you – straight – by one of the leading experts in the solar industry, Jamie Duran, president of Solar Harmonics.Feel free to search our library for answers to questions that you're facing when considering solar.About Adam Duran & Magnified MediaSolarcast is produced and co-hosted by Adam Duran, director of Magnified Media. With offices in downtown San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on digital marketing, local and local & national SEO, website design and lead generation for companies of all sizes.Magnified Media helps business owners take control of their marketing by:• getting their website seen at the top of Google rankings, and• getting them more online reviews,• creating social, video and written content that engages with their audience.In his spare time, Adam enjoys volunteering with several community-based non-profits and hosting his own weekly podcast Local SEO in 10. Check it out!
Google's Live Video Verification is quickly becoming one of the most important and misunderstood parts of managing a Google Business Profile.In this episode, Adam walks through what to prepare, what the rep asks to see, and how the process unfolds in real time, from showing exterior signage and active workspace to switching to desktop and completing the verification.For any business facing verification or trying to avoid getting stuck in a suspension loop, this episode gives a clear picture of what to expect and how to pass the first time.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
Learn how to improve your clinic's local SEO and rank in nearby cities. Discover proven strategies to expand your reach, attract more patients, and grow your visibility beyond your location.Let's say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it's worth traveling for high-quality care. The challenge is that when those same people search online, they often aren't typing in your city's name. They're looking for services closer to where they live or work.So how can your clinic show up in those searches and attract new patients from surrounding cities or suburbs?That's what we're exploring today: how to expand your local SEO reach the right way. We'll cover how Google determines local relevance, the strategies that actually help you appear in nearby city searches, and what to avoid so you don't hurt your visibility.By the end, you'll have a clear roadmap for building a stronger local presence that helps patients in your wider area discover your clinic and book appointments with confidence.Episode webpages, blog, & show notes: https://propelyourcompany.com/rank-in-nearby-cities-local-seo-for-clinics/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
Send us Fan MailThis episode explores how Google actually uses click data (despite years of denial) and how that reality intersects with the rise of AI Overviews. Cyrus Shepherd connects the dots between antitrust trial revelations, API leaks, and patents, showing that click behavior—especially “last longest click”—is a core ranking signal.The discussion then shifts to how AI Overviews are reshaping search:Reducing traditional clicksForcing Google to predict user behavior with less dataIncreasing the importance of brand, task completion, and engagement signalsFor local businesses and SEOs, the takeaway is clear:
Discover how Google Maps rankings work, including AI-driven changes, and what your clinic can do to improve visibility and get found more often. If you've ever searched for your clinic on Google and wondered why other businesses are showing up ahead of you in the map results, you're not alone.A lot of clinic owners assume rankings are random or that the business with the most reviews automatically wins. But that's not how Google Maps works.Google is actually using a very specific set of factors to decide who shows up first.Once you understand those factors, you can start making strategic changes that improve your visibility.Episode Webpage: https://propelyourcompany.com/google-maps-ranking-factors/Our SEO & Website Services: https://propelyourcompany.com/seo-website-design-for-clinics/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
Most business owners believe their company is different. Better service, a unique process, a completely different kind of customer.That mindset feels right, but it's one of the fastest ways to lose visibility online.In this episode, we break down why “we're different” quietly kills your SEO. You'll see how it leads to the wrong keywords, confusing messaging, and missed opportunities to show up when people are actually searching.More importantly, you'll learn what works instead. How to align with real search behavior, simplify your message, and still stand out in a way that drives calls and leads.If your traffic is low or your site isn't converting, this might be the shift you've been missing.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
In this podcast we discuss the decision by some property owners to rather go bankrupt than save their business, their tenants and their customers. About Jamie Duran & Solar HarmonicsBrought to you by Solar Harmonics in Northern California, who invite their customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.In each episode we discuss questions facing people making the decision to go solar. The solutions to your questions are given to you – straight – by one of the leading experts in the solar industry, Jamie Duran, president of Solar Harmonics.Feel free to search our library for answers to questions that you're facing when considering solar.About Adam Duran & Magnified MediaSolarcast is produced and co-hosted by Adam Duran, director of Magnified Media. With offices in downtown San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on digital marketing, local and local & national SEO, website design and lead generation for companies of all sizes.Magnified Media helps business owners take control of their marketing by:• getting their website seen at the top of Google rankings, and• getting them more online reviews,• creating social, video and written content that engages with their audience.In his spare time, Adam enjoys volunteering with several community-based non-profits and hosting his own weekly podcast Local SEO in 10. Check it out!