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Summer can be a slower season for many clinics, making it the perfect time to work on the marketing tasks that often get pushed aside during busier months.In this episode, we'll cover seven practical marketing updates clinic owners should make before fall arrives. From refreshing your Google Business Profile and improving your website content to planning blog topics and reviewing your SEO performance, these are the same types of improvements that can help clinics finish the year stronger than they started it.Whether you're a chiropractor, physical therapist, acupuncturist, med spa owner, or another healthcare provider, this episode will help you make the most of the second half of the year.⭐Episode webpage and show notes: https://propelyourcompany.com/mid-year-marketing-moves-every-clinic-should-make/
Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ Why becoming the bottleneck is holding your company back ✅ Why referrals stop being enough if you want to keep growing ✅ The sales process most landscapers are missing ✅ How underpricing silently kills profitability ✅ Why attracting and retaining great employees becomes critical ✅ The mindset shift required to scale beyond owner-operator mode Video Timestamps: 00:00 Intro – Why Most Landscapers Never Reach $1M 00:37 Reason #1: Delegation & Letting Go 03:56 Reason #2: Referrals Stop Being Enough 09:19 Reason #3: No Real Sales Process 14:14 Reason #4: Underpricing Your Work 17:09 Reason #5: Hiring & Retaining Great Employees 21:40 Final Thoughts & Action Steps –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.
Want to create content that ranks in Google and gets noticed by AI tools like ChatGPT, Gemini, and Perplexity? In this episode, we walk you through our complete workflow for building a high-quality Top 3 comparison article using ChatGPT.You'll learn how to research competitors, gather the right information, build a strategic outline, and use AI as a research and editing partner, not just a writer. If you're ready to create comparison articles that build authority, earn trust, and become valuable resources for both customers and AI search engines, this episode is for you.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
AI tools like ChatGPT, Claude, and Perplexity can help clinics create content faster, but they can't replace a solid SEO strategy. In this episode, you'll learn what AI is actually good at, the common SEO mistakes clinic owners make when relying too heavily on AI, and how to use these tools effectively without hurting your rankings, visibility, or conversions. Discover why successful SEO requires more than content generation and what really moves the needle for clinic websites. Episode page: https://propelyourcompany.com/chatgpt-cant-do-seo/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. ***
Send us Fan MailAre your local search frameworks ready for a probabilistic, AI-driven Map interface? This week, Greg, Mike, and local search practitioner Craig Burton map out the massive influx of automated algorithmic categorization structures rolling across Google Maps globally. From "Trending This Week" hooks to deep "Curated with Gemini" vertical subcategories, Google is testing dynamic, phone-facing carousels that ignore standard business profile naming and keyword densities. The team discusses the mechanics of how Google tracks localized user interactions, reviews, citations, and even point-of-sale data to create these lists, establishing a new competitive framework called "Evidence Optimization Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
Google's recent developer conference announced several updates worth paying attention to as a local business owner. This episode breaks down what those announcements mean for your website, including a new AI detection tool, changes to Google Business Profiles, a long-overdue update to Google Search Console, and key findings from an AHREFS study on how AI search engines actually send traffic, and how you can get cited more often.Timestamps [0:00] Introduction [0:30] Overview of Google developer conference updates [1:05] AI-generated image detection and YouTube disclosure requirements [3:10] Google Gemini and Google Business Profiles [3:51] AI impressions now tracked in Google Search Console [4:45] AHREFS report: word count and AI citations [6:10] ChatGPT vs. Google: traffic comparison [7:20] How ChatGPT cites results for purchase-related searches [8:15] AI citations pulling from deeper in search results [9:10] Tips for getting cited in AI search and newsletter mention [10:05] Closing --Submit questions for future episodeshttps://www.meredithshusband.com/podcast
Most clinic owners know they need Google reviews.What many don't realize is that a few small mistakes in how they ask for, collect, and manage reviews may be limiting their visibility, hurting patient trust, and even impacting how Google and AI platforms understand their business.>> Episode webpage: https://propelyourcompany.com/google-review-mistakes/In this episode, you'll learn five common Google review mistakes clinics make and what to do instead. From asking for reviews at the wrong time to collecting vague feedback that doesn't help your SEO, these simple changes can improve your online reputation, local search visibility, and Google Business Profile performance.Whether you're a chiropractor, physical therapist, acupuncturist, med spa owner, or another healthcare provider, this episode will help you get more value from the reviews you're already earning.Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. ***
#949 What if you could build digital real estate that pays you every month? In this special episode, we're sharing a fan-favorite interview from Nick Loper's The Side Hustle Show, featuring rank-and-rent expert Luke Van Der Veer. Luke breaks down how he builds simple local service websites, ranks them in Google, and rents them to business owners for recurring monthly income. He shares his process for choosing profitable niches, finding low-competition opportunities, generating leads, and scaling a portfolio that eventually grew into a six-figure-per-month business. Plus, stick around for an updated conversation where Luke reveals how his business has evolved, how AI is changing local SEO, and why he believes lead generation remains one of the most powerful online business models today! What Nick discusses with Luke: + Rank and rent business model + Local SEO fundamentals + Finding profitable niches + Blue-collar service opportunities + Keyword research strategies + Google Business Profile optimization + Lead generation websites + Finding contractor partners + Pricing monthly site rentals + Scaling digital real estate + Revenue-share partnerships + AI and local SEO trends Thank you, Nick and Luke! Check out The Side Hustle Show. Check out Luke Van Der Veer. To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
Every orthodontist who talks to us eventually asks the same thing: how do I rank number one for "orthodontist in my city," and how do I stay there? Local SEO for orthodontists is not a single trick. It is on-page work on your website and Google Business Profile, then authority built through link building, applied in the right order for the footprint your practice actually has. This post breaks down how Luke Infinger and James, the SEO lead at HIP Creative, approach that problem on the GrowOrtho podcast. It covers where to start, why link building does the heavy lifting, which page you should be trying to rank, and how to handle the awkward cases: one location serving a dozen towns, or several offices spread across a region. The short version is that ranking is earned by closing the gap between your site and the practice currently sitting in the top spot, then out-building them on authority. Here is how that plays out step by step. Key takeaways Ranking starts on-page. Run a comprehensive audit of your live website and Google Business Profile, then a competitive analysis that identifies exactly what the number-one practice has that you are missing, and close that gap first. Link building is what builds authority and is the hardest part to implement correctly. The order is citations first, then press, then industry-relevant links. Start citations with business directories: Apple Maps, Yelp, and lesser-known local options like Yellow Book and Brown Book. Your name, address and phone number must match your Google Business Profile exactly. Which page ranks depends on locations. Multiple offices in one metro means optimizing the homepage as the hub with neighborhood location pages under it. A single office or offices far apart means powering up individual location pages instead. One location that wants to rank for many nearby communities should build neighborhood supporting pages linked from an "areas we serve" section, and research whether the town belongs to a larger market worth chasing. Optimize the Google Business Profile completely, then use GMB Everywhere to copy the categories, services and descriptions of the top-ranked competitor and run a weekly posting strategy (Invisalign for teens one week, braces for kids the next). To start backlinks locally, Google "local media kits," buy placements that produce a real article and brand mention with a link, and enter "Best of" contests run by Gannett and USA Today for social proof plus a backlink.
Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ How permanent lighting can add $100,000+ in additional annual revenue without starting a completely separate business. ✅ Why more landscapers are offering permanent lighting as a way to create off-season revenue and keep cash flow moving year-round. ✅ How permanent lighting helps retain great employees by giving your team work during slower months instead of layoffs or reduced hours. Video Timestamps: 0:00 Introduction 0:54 Demand 1:55 Profit Margins 4:13 Employee Retention 5:02 Operational Risk 6:20 Marketing & Sales –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.
Most clinics are still putting nearly all of their attention on Google. And while Google is still critical, it's no longer the only place patients are searching. Apple has quietly rebuilt its entire business platform, and that shift is changing how clinics show up across Apple Maps, Siri, and iPhone search. If your clinic hasn't looked at Apple Business recently, or ever, there's a good chance you're missing visibility opportunities that are easier to capture than Google right now. Let's break down what Apple Business actually is today, what changed, and how to use it without overcomplicating your marketing.
Send us Fan Mail How do you build brand permanence in a local market when web attribution metrics are fading? This week, we dive into Part 2 of our post-Google I/O masterclass with Cindy Krum, Krystal Taing, and Greg Gifford. The panel shifts completely from macro trends to hands-on execution strategy. We explore why search traffic is splitting across social apps and niche forums, how businesses can produce narrative-driven video assets that anchor themselves in AI overviews, and the structural limitations of using automated AI tools to write generic content. Plus, discover an exceptional, compliant framework for optimizing customer review acquisitions that subtly prompts consumers to write comprehensive, high-value keyword reviews without violating platform terms. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
Opening a clinic or planning a rebrand? Discover the marketing foundations that help attract patients, improve visibility, and support long-term growth.⭐ Episode guide and blog post: https://propelyourcompany.com/launching-a-clinic-marketing-priorities/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. ***
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsGoogle has made it easier to report businesses for pressuring or incentivizing customer reviews.Google clarifies requirements for labeling your GBP as open 24/7 when using AI agents.Google rolls out preferred source labels in AI mode.Google adds AI performance reports in Search Console.GBP now has view counts for photos and videos.What should I do if I've tried all the steps to move SAB locations on my GBP but it still won't let me?If having two SAB locations close together risks a suspension of my GBP, how far away do they need to be to avoid triggering suspension?Should I try to reclaim profiles for a car dealership that were attempted to be deleted but are still showing up in search results?Does manipulating urls on Google Maps help with local ranking?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. COURSE CHAPTERS 0:00 Introduction 1:02 How Long Do Facebook Ads Take To Work? 9:10 5 Things To Know Before Running Facebook Ads 22:34 Landscaping FB Ads Failing? Let's Do The Math 31:37 Marketplace Positioning 47:32 Offer Creation 1:04:02 Ad Creative 1:19:43 $100K/Month Video Ad System 1:25:28 Campaign Setup & Structure 1:36:19 5 Targeting Fails Costing You Thousands 1:46:38 Advanced Remarketing 1:59:31 Ad Optimization 2:03:40 Lowering Cost Per Lead 2:13:45 Improving Lead Quality 2:21:51 Scaling Facebook Ads 2:35:39 Appointment Setting 2:49:12 Discovery Calls 3:00:40 Reactivation Campaigns 3:12:47 Case Study: $370K In Sales 3:19:59 Case Study: 192 Leads & $75K Sold 3:31:26 Case Study: $130K in Sales –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.
In this week's podcast we discuss the recent California primary and which frontrunner is best for the solar industry.About Jamie Duran & Solar HarmonicsBrought to you by Solar Harmonics in Northern California, who invite their customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.In each episode we discuss questions facing people making the decision to go solar. The solutions to your questions are given to you – straight – by one of the leading experts in the solar industry, Jamie Duran, president of Solar Harmonics.Feel free to search our library for answers to questions that you're facing when considering solar.About Adam Duran & Magnified MediaSolarcast is produced and co-hosted by Adam Duran, director of Magnified Media. With offices in downtown San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on digital marketing, local and local & national SEO, website design and lead generation for companies of all sizes.Magnified Media helps business owners take control of their marketing by:• getting their business seen at the top of Google rankings and AI recommendations, and• getting them more online reviews,• creating social, video and written content that engages with their audience and brings in business.In his spare time, Adam enjoys volunteering with several community-based non-profits and hosting his own weekly podcast Local SEO in 10. Check it out!
Missed calls are one of the biggest hidden reasons local businesses lose customers, especially after hours. Most people searching for a service today expect fast responses, and if they don't hear back quickly, they move on to the next business.In this episode, we cover practical solutions like missed-call text back systems, instant form responses, simple AI tools, scheduling links, and ways to create a better after-hours customer experience so you never miss another call.If your business is missing calls, this episode will help you turn more of those missed opportunities into real customers.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
Google's suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue.Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic's profile accurate and patient-ready.
https://www.bluoceaninnovations.ai/Discover how AI tools like ChatGPT and Google's AI Overviews are reshaping local search—and why traditional SEO alone won't cut it in 2026. Learn practical steps to optimize your business for AI recommendations. Blu Ocean Innovations, LLC City: Las Vegas Address: 5940 South Rainbow Boulevard #400 7820 Website: https://bluoceaninnovations.ai
Google and Microsoft Bing have been sharing more details about how AI-powered search works, and the advice may surprise you. Despite all the hype around AI, the fundamentals of strong local SEO still matter.In this episode, you'll learn what Google and Bing are saying about AI search, how Google Business Profiles, websites, reviews, social media, and authority-building influence visibility, and what clinics should focus on right now to improve rankings in Google Search, Google Maps, ChatGPT, Perplexity, and other AI-powered platforms.If you're wondering how AI is changing SEO for chiropractors, physical therapists, acupuncturists, med spas, and other healthcare businesses, this episode will help you separate fact from fiction and focus on the strategies that are actually moving the needle.Episode webpage: https://propelyourcompany.com/how-ai-search-works-for-clinics/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. ***
SMJC FULL Class 36 Directory Listings: Maximize Your Online Visibility (Local SEO) … This is a BONUS FULL CLASS from our Private Classes for Social Media Jungle Club! Learn More and Join Us at https://socialmediajungle.club/ … If people cannot find consistent business info online, you lose calls, clicks, and trust. In this class, we walk through how directory listings impact local SEO and what to fix so your business shows up more often (and more accurately) across search, maps, and apps. Listen https://www.askawebgeek.com/wp-content/uploads/36-SMJC-Class-36-YT-Directory-Listings.mp3 Download Episode In this class, you'll learn: What “directory listings” are and why they matter for local visibility The big 3 details to keep consistent: Name, Address, Phone (NAP) How listings support local SEO (citations, trust signals, accuracy) What to watch for: duplicates, wrong categories, outdated info, broken links Simple next steps to clean up and maintain your listings going forward Want a quick scan? Grab a free business listing scan HERE Ask a Web Geek: Join our FB group: See Ask a Web Geek (@FB) Jump into our ongoing conversations! What are YOUR questions? How can we HELP YOU? More Resources: More Resources & links at Jungle-Studios.com/resources BONUS Trainings and Resources! Refer to / Browse https://jungle-studios.com/meet-cj Related Episodes SMJC36 – Directory Listings: Maximize Your Online Visibility (Local SEO) by CJ Gilbert | Jun 1, 2026 | EpisodesSMJC FULL Class 36 Directory Listings: Maximize Your Online Visibility (Local SEO)... This is a BONUS FULL CLASS from our Private Classes for Social Media Jungle Club! Learn More and Join Us at https://socialmediajungle.club/ ... If people cannot find consistent... SMJC35 – LIVE Demo 2: Create a Quote Graphic in Adobe Express (Export + Organize Workflow) by CJ Gilbert | May 18, 2026 | EpisodesSMJC FULL Class 35 LIVE Demo 2: Create a Quote Graphic in Adobe Express (Export + Organize Workflow)... This is a BONUS FULL CLASS from our Private Classes for Social Media Jungle Club!Learn More and Join Us at https://socialmediajungle.club/ ... This is our regular... New Topics Discussed Weekly Join our Facebook Group Today! Want to Join Us? Join our FB Group to Ask a Question and Participate LIVE Play / Watch / Listen 1.) Join Us on Facebook 2.) Watch on YouTube 3.) Follow Us on Twitter 4.) Listen by Podcast Apple Podcasts | Google Podcasts | RSS
Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call LSA eligibility list: https://drive.google.com/file/d/1fqSGoTmU3Xrn0XsZ5U-qAZ46Ne9xAZcB/view If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ How to generate more high-quality landscaping leads directly through Google using Local Services Ads (LSA's) — including why many landscapers are seeing better lead quality and lower risk compared to traditional Google Ads. ✅ The exact step-by-step process to set up and optimize Google LSA's for your landscaping company, including verification, budgeting, rankings, reviews, and how to maximize calls. ✅ How smart landscapers are using Google LSA's alongside Facebook Ads and Google Ads to dominate their local market, increase visibility, and create a more consistent flow of estimates. –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.
In this week's podcast we discuss the potential lapse of the property tax exemption that solar projects have enjoyed. This exemption is due to end this year.About Jamie Duran & Solar HarmonicsBrought to you by Solar Harmonics in Northern California, who invite their customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.In each episode we discuss questions facing people making the decision to go solar. The solutions to your questions are given to you – straight – by one of the leading experts in the solar industry, Jamie Duran, president of Solar Harmonics.Feel free to search our library for answers to questions that you're facing when considering solar.About Adam Duran & Magnified MediaSolarcast is produced and co-hosted by Adam Duran, director of Magnified Media. With offices in downtown San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on digital marketing, local and local & national SEO, website design and lead generation for companies of all sizes.Magnified Media helps business owners take control of their marketing by:• getting their business seen at the top of Google rankings and AI recommendations, and• getting them more online reviews,• creating social, video and written content that engages with their audience and brings in business.In his spare time, Adam enjoys volunteering with several community-based non-profits and hosting his own weekly podcast Local SEO in 10. Check it out!
Zero-click search is changing how local customers find and choose businesses. More people are making decisions directly from Google Maps, reviews, AI summaries, and business profiles without ever visiting a website.Today we break down how AI and zero-click search are reshaping local SEO and what business owners need to do to stay visible and competitive. We cover why Google Business Profiles matter more than ever, how reviews and photos influence trust, and how AI tools are creating shortlists before customers even click.Most importantly, we share practical strategies local businesses can implement right now to improve visibility, build trust faster, and adapt to how customers actually search today.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
Let's say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it's worth traveling for high-quality care. The challenge is that when those same people search online, they often aren't typing in your city's name. They're looking for services closer to where they live or work.So how can your clinic show up in those searches and attract new patients from surrounding cities or suburbs?That's what we're exploring today: how to expand your local SEO reach the right way. We'll cover how Google determines local relevance, the strategies that actually help you appear in nearby city searches, and what to avoid so you don't hurt your visibility.By the end, you'll have a clear roadmap for building a stronger local presence that helps patients in your wider area discover your clinic and book appointments with confidence.Episode webpages, blog, & show notes: https://propelyourcompany.com/rank-in-nearby-cities-local-seo-for-clinics/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. ***
In today's world of curated content, polished Instagram feeds, and highlight reels, it's easy for business owners to believe marketing is all about perception.But what happens when perception doesn't match reality?In this episode of The Visibility Podcast, Melissa Rose dives into the powerful difference between perception and truth in marketing, and why both matter if you want to build a trusted, sustainable business.Melissa unpacks how social media creates perception, why Google Business Profile acts as third-party verification, and how your website bridges the gap between what people see and what people actually experience when they work with you.If you are a dance studio owner, local business owner, or service-based entrepreneur trying to improve your visibility, marketing, SEO, and client trust, this episode is packed with practical insight and real talk.Because while social media may get attention… the truth is what gets people to stay.In This Episode: The difference between perception and truth in marketing Why curated social media alone is not enough How Google Business Profile builds trust and credibility Why reviews, photos, and client feedback matter more than ever The role SEO and Google search play in visibility Why business owners are losing clients without realizing it How your website should combine perception AND proof Why visibility is more than just social media marketing The connection between trust, search, and conversion How AI and search behavior are changing local marketing Key Takeaways: Social media creates perception Google Business Profile creates verification Your website bridges the gap between the two Visibility without trust will not convert Reviews are one of the most powerful marketing tools you have Perfect For: Studio Owners Brick-and-Mortar Businesses Local Business Owners Service-Based Entrepreneurs Businesses wanting stronger SEO and local visibility Anyone wanting to improve their Google Business Profile Melissa's Google Business Profile Workshop ✨ Live Workshop + Q&A ✨ On-Demand Training Available ✨ Learn how to optimize your Google presence before fall enrollment seasonKeywords:Google Business Profile, Local SEO, Visibility Marketing, Dance Studio Marketing, Small Business Marketing, Business Visibility, Google Reviews, Local Search, SEO Strategy, Brick and Mortar Visibility, Dance Studio Owner, Marketing Strategy, Service Business Marketing, Website Strategy, Online Reputation, ChatGPT Search, Google Optimization
Missing Google reviews can be frustrating, especially when patients tell you they left a review and it never appears, or when reviews suddenly disappear from your Google Business Profile.In this episode, we break down the most common reasons Google reviews go missing. You'll also learn what steps to take when reviews disappear, when it makes sense to contact Google Support, and how to build a review strategy that helps protect your clinic's reputation over time.If you've ever wondered why reviews vanish or what you can do about it, this episode will help you separate temporary issues from real problems and keep your focus on what matters most: consistently earning authentic patient feedback.Episode webpage, resources, and show notes: https://propelyourcompany.com/missing-google-reviews/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. ***
In this week's podcast we discuss the new climate requirements of the city of Berkeley when selling a home and the impacts these changes are having on surrounding cities in California.About Jamie Duran & Solar HarmonicsBrought to you by Solar Harmonics in Northern California, who invite their customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.In each episode we discuss questions facing people making the decision to go solar. The solutions to your questions are given to you – straight – by one of the leading experts in the solar industry, Jamie Duran, president of Solar Harmonics.Feel free to search our library for answers to questions that you're facing when considering solar.About Adam Duran & Magnified MediaSolarcast is produced and co-hosted by Adam Duran, director of Magnified Media. With offices in downtown San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on digital marketing, local and local & national SEO, website design and lead generation for companies of all sizes.Magnified Media helps business owners take control of their marketing by:• getting their business seen at the top of Google rankings and AI recommendations, and• getting them more online reviews,• creating social, video and written content that engages with their audience and brings in business.In his spare time, Adam enjoys volunteering with several community-based non-profits and hosting his own weekly podcast Local SEO in 10. Check it out!
Google reviews are becoming one of the most important trust signals for local businesses. In many cases, customers are deciding who to call directly from your Google Business Profile before they ever visit your website.In this episode, we break down why reviews matter more than ever, how AI systems use reviews to recommend businesses, and what local business owners can do right now to improve review quality, consistency, and trust.We also share simple, practical strategies you can implement yourself to generate stronger reviews and turn your Google profile into a more powerful first impression.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ How to reposition your landscaping company online so you can start attracting bigger, higher-quality projects instead of cheap leads and price shoppers. ✅ The five biggest mistakes landscapers make with their Facebook ads, branding, messaging, visuals, offers, and targeting that keep them stuck attracting smaller jobs. ✅ How to make your marketing look and feel more premium so homeowners searching for $50K+ outdoor living projects trust your company and actually want to work with you. –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.
Send us Fan MailGoogle just revealed the future of Search at Google I/O and Google Marketing Live — and it's far more personal, predictive, and invasive than most people realize.In this episode of Near Memo, Mike Blumenthal and Greg Sterling break down:A massive fake Google Business Profile fraud case involving 15,000 fake listings and $79 million in alleged fraudHow Google already infers your income, politics, preferences, and buying habits — even WITHOUT opting into “Personal Intelligence”The rise of AI-native advertising formatsWhy AI Mode may fundamentally reshape search, local discovery, Google Maps, and online commerceHow Google's ecosystem strategy could create unprecedented user lock-inThey also discuss:AI-powered personalizationGoogle's “good enough” AI strategyAI agents and transactional searchWhy antitrust rulings may have changed nothingThe future of ads inside AI search experiencesSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You'll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and turn views into appointments. (popular episode replay)Episode webpage, resources, copy-and-paste promts, & more: https://propelyourcompany.com/gbp-ai-hacks/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
Is your clinic website actually outdated, or does it just need better SEO, content, and conversion strategy? Many clinics spend thousands redesigning websites when the real problem was SEO all along. Here's how to tell what your clinic actually needs. Episode webpage, blog & show notes: https://propelyourcompany.com/redesign-your-website-or-seo/Book a FREE discovery call: https://calendly.com/propelyourcompany/discovery-callSend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ How to generate more leads, book more estimates, close more jobs, and maximize the opportunities already coming into your business. ✅ How to boost your average job value through upsells, financing, reactivations, and higher-ticket services that can dramatically increase your monthly sales. ✅ Why top landscaping companies use systems like Facebook ads, SMS follow-ups, and better sales processes to grow faster without burning themselves out. –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.
Your Google Business Profile category is one of the strongest local SEO signals Google uses to understand your business, yet most companies either guess, choose categories that are too broad, or never think about them again.In this episode we break down how Google Business Profile categories actually work, why your primary category matters so much, and how the wrong category choice can quietly hurt your visibility in Maps and local search. We also cover how to research competitor categories, when to use secondary categories, and where to reinforce those category signals across your website, reviews, and directories.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
Your website might not need more pages; it may need a cleanup. This “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic messaging, weak calls to action, and slow elements that hurt mobile performance. Episode webpage, checklist, & shownotes: https://propelyourcompany.com/what-to-delete-or-rewrite-on-clinic-websites-now/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
Send us Fan MailIn Part 2 of Near Media's conversation with Garrett Sussman, the discussion shifts from AI personalization theory to the real-world impact on local search, SEO, reviews, attribution, and marketing strategy.Garrett joins Greg Sterling and Mike Blumenthal to explore how Google's growing use of behavioral data, Gmail, Calendar, Maps, reviews, and AI Mode could fundamentally reshape local discovery.The group discusses:AI-driven local recommendationsWhy direct mail showed up in AI ModeThe future of Google Business ProfilesHow marketers should rethink SEO measurementPersona-based AI testingReviews and reputation in AI searchWhether AI will ultimately simplify or complicate marketingThis episode is both a warning and a roadmap for marketers navigating the shift from traditional search to the coming personalized AI-driven discovery.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsGoogle incorporates “expert answer snippets” into their AI overview.Ask.com shuts down.Concerns about GBP suspensions from user account restrictions on the rise.Data from ChatGPT Ads is now available.Why are my GBP posts for weekly events getting rejected by Google?What should I do if a customer threatens to leave negative reviews if they can't get a discount?How should I structure UTM tracking in GBP?Will adding a UTM to GBP hurt local citation?Do the new guidelines on reviews with names mean that negative reviews with staff names are easier to remove?If I select “custom display name and picture” to leave a review, does that affect all previous and future reviews?If my GBP has been suspended because of an account restriction, is it possible to move forward with the appeal process without removing the account?Did GBP Insights get removed, or is it hidden?Why am I ranking worse after moving locations?What is the going rate for offering SEO services?What is the KPI for success in the SEO field?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
This episode provides practical advice on advanced SEO, AI engine optimization (AEO), answer engine optimization, technical website optimization, schema, and retention strategies for anyone looking to improve digital marketing visibility in the age of AI. Learn how to harness evolving platforms, implement the latest best practices, and create resilient, audience-focused web ecosystems.In this insightful episode, Favour Obasi-ike, MBA, MS dives deep into the evolution of SEO—comparing the foundations of "old" Search Engine Optimization with the demands and opportunities of "new" Search Everywhere Optimization.Listeners will uncover essential strategies for optimizing content across today's rapidly shifting digital environments, including website best practices, AI integrations, and the importance of technical SEO fundamentals.Favour explains how staying updated and proactive is vital, as algorithm changes and the rise of AI platforms like ChatGPT, Gemini, and others are reshaping the discovery and ranking of digital content. Favour also takes questions from the community, responding with real-world examples and tactical advice.Whether you're a business owner, marketer, content creator, or SEO professional, this episode offers actionable guidance for adapting to future-focused SEO. Listeners will learn why website speed, schema markup, secure protocols, and precise keyword versus prompt usage matter more than ever.Favour also discusses why attention and retention are the new KPIs, plus the growing importance of authority, expertise, and trust—in both human and AI-powered search.Who Is This For?Digital marketersBusiness owners and entrepreneursSEO professionalsContent creators and website managersAnyone seeking to future-proof their digital presenceReady to Rank? Book Your SEO & Web Dev Services Today
Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ The exact 15-minute discovery call script that helps landscapers qualify leads before ever driving out to an estimate. ✅ How to increase your close rate by asking better questions, setting expectations early, and positioning yourself more professionally. ✅ How to filter out tire-kickers and wasted appointments so you can spend more time closing profitable landscaping projects. –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.
Send us Fan MailIs Google getting too personal? In this episode of the Near Memo, Greg Sterling and Mike Blumenthal are joined by Garrett Sussman (iPullRank) to discuss his provocative 12-month study on AI personalization. We dive deep into how Google's "AI Mode" uses your Gmail, Photos, and Calendar to tailor results—and why "unopened emails" might be influencing what you see next.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
Should each doctor in your clinic have their own Google Business Profile, or should you stick with one listing for the entire practice?This is a common and confusing local SEO question for clinics, and getting it wrong can lead to duplicate listings, split reviews, ranking issues, and even lost patient inquiries.In this episode, you'll learn the difference between practitioner and practice listings, when it actually makes sense for a doctor to have their own profile, and when it can hurt your visibility instead of helping it.You'll also learn: How multiple listings impact your rankings and reviews What to do when a doctor leaves, but their listing still shows your address How to clean up duplicate or outdated profiles without damaging your main listing Simple steps to protect your clinic's visibility moving forward If your clinic has multiple providers or plans to grow, this is a must-listen before you create or update any listings.Episode webpage, shownotes, and blog post: https://propelyourcompany.com/should-doctors-have-a-personal-google-business-profile-and-a-location-google-business-profile/Book a Google Business Profile Audit: https://propelyourcompany.com/google-business-profile-audit/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
In this episode, Mitch Beinhaker interviews digital marketing expert John Horn to explore effective strategies for small businesses navigating the ever-changing digital landscape, with a focus on AI tools, advertising, and online reputation management. Whether you're starting out or scaling up, get practical advice and future insights into how technology is transforming marketing efforts. Key topics: The evolution of digital marketing over the last decade, especially amidst AI advancements How small businesses can identify their best platforms (Google, YouTube, reviews) for local reach Practical strategies for optimizing Google Business Profile and acquiring reviews The role of content, social media, and reviews in organic growth AI tools used for auditing, content creation, and team management How AI's expansion into APIs and web crawling opens new opportunities Managing a remote, global marketing team efficiently Building a flexible marketing strategy based on customer behavior and industry data Future of AI in automation, decision-making, and potential risks Timestamps: 00:00 - Introduction and podcast purpose 00:27 - The importance of digital marketing for small businesses 01:16 - John Horn's background and entry into digital marketing 01:50 - Industries and diversification benefits 02:41 - Leveraging Google Ads for client acquisition 03:41 - Challenges of industry diversity and learning from various sectors 04:08 - Staying updated with Google policies amidst AI changes 05:13 - Impact of AI on website crawling and policy enforcement 06:12 - Navigating legal and compliance complexities in digital ads 07:18 - Strategies for new businesses to build an online presence 07:48 - The influence of AI on personalized marketing advice 08:41 - Dealing with rapid shifts in AI and digital trends 09:36 - Addressing client frustrations with inconsistent results 10:23 - Focusing on core channels like SEO, reviews, and local search 11:15 - The importance of reputation management through reviews 12:23 - Optimizing Google Business Profile and review responses 13:02 - Using review links in client communications 14:02 - Tools for social media posting and content management 14:55 - Local SEO & Google My Business tips 15:19 - Engaging customers for reviews and responding to feedback 16:45 - Underestimating the power of online reviews 17:03 - Platforms beyond LinkedIn and Facebook, including TikTok and YouTube 17:48 - The value of YouTube for SEO and brand awareness 18:20 - How local plumbers can utilize YouTube content 19:12 - Why DIY videos can attract leads without giving away too much 19:55 - Giving away free information to generate clients 20:21 - AI tools' role in automating routine tasks and insights 21:15 - The balance of niching vs. broad service offerings 22:30 - Advances in AI like Claude and Perplexity models 22:57 - The rising capabilities of AI agents connecting to APIs and crawling websites 24:32 - Prompt engineering and data feeding for AI outputs 25:28 - How AI reduces research time and enhances team productivity 26:47 - AI's role in analyzing sales calls and team coaching 28:12 - The ongoing AI “wars” among major players 29:17 - The dangers of over-relying on AI and potential data loss scenarios 30:48 - Understanding how AI models process language as data, not words 31:28 - Strategies for small business owners to build effective marketing plans 32:12 - Starting points: Customer research, industry behavior, and online presence 33:12 - Using data like lifetime value to guide budget decisions 34:09 - Setting realistic expectations for digital marketing outcomes 34:53 - The importance of client-provided content and industry expertise 35:39 - The future focus of John's agency in AI and automation 36:35 - Structuring a remote marketing agency and team management 37:03 - Dealing with global remote workers and legal considerations 40:31 - Resources to learn more: stubgroup.com and YouTube channel 41:25 - Conclusion and ways to connect with John Resources & Links: Stub Group YouTube Channel on Digital Marketing Google Business Profile Claude AI by Anthropic Perplexity AI Connect with John Horn: LinkedIn Twitter
Send us Fan MailJoin our celebrity local SEO panel—Claudia Tomina, Adam Dorfman, and Darren "The Canadian" Shaw—as they explore "Ask Maps," Google's AI-powered conversational interface for local search. We demo the new desktop UI, discuss how hyper-personalization is changing user behavior, and reveal why "content freshness" is now the most critical strategy for local businesses to stay relevant in an AI-driven world.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
Why do customers choose one business over another, even when both look similar on paper? Most of the time, it comes down to one thing: which option feels safer.In this episode, we break down how customers actually make decisions and why removing doubt matters more than trying to prove you're the best. You'll learn the key signals that make a business feel predictable, trustworthy, and easy to choose, along with a few unconventional ways to stand out without adding more noise.We also cover simple changes you can make right away to reduce hesitation, improve conversions, and turn more visitors into real customers.If you want more calls, more booked jobs, and fewer “let me think about it” responses, this episode will show you how to become the safe choice.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
Ever wonder why your beautifully designed clinic website isn't bringing in new patients? The answer might be more straightforward than you think. Thin content – pages with minimal substance – could silently sabotage your SEO efforts regardless of how polished your website appears.
AI isn't replacing hairstylists, but it is changing your clients, their spending habits, and how they choose who to book with. In this episode, Ambrosia Carey breaks down what's really happening in the beauty industry and how stylists can use AI to their advantage instead of falling behind. From saving hours on admin work to improving client retention, pricing, and marketing, this episode walks you through 10 practical ways to work smarter, not harder. If your books feel less stable, your income feels tighter, or you're unsure how to adapt to industry changes, this episode will give you clear, actionable steps to create more consistency, efficiency, and long-term growth in your salon business. Want a simpler way to grow your business without burning out? SSA LAB is where we do that. Get 50% off Gold or Platinum GlossGenius for 2 months HERE: http://glossgenius.com/successfulstylist If you missed last weeks episode, tap HERE Key Takeaways: 1. AI is not replacing hairstylists, but it is impacting clients' income and spending habits, making them more selective with appointments and services. 2. The biggest opportunity with AI is not job protection, but using it to save time, reduce admin work, and build a more efficient business. 3. Auditing your website with AI can quickly improve bookings by identifying confusion points and making your services and pricing easier for clients to understand. 4. Repurposing content using AI allows you to get more visibility and engagement without constantly creating new content from scratch. 5. Automating responses to common client questions can help you capture more bookings and reduce missed opportunities in your DMs. 6. Local SEO and consistent Google Business updates can significantly increase your visibility and help you stand out in your area. 7. Analyzing your schedule and pricing with AI can reveal where you're undercharging or spending too much time for too little return. 8. Tracking client retention and following up with past clients can create more stable, predictable income without needing more marketing. 9. Using AI for content research helps you speak directly to what clients are actively searching for and struggling with. 10. Creating simple product or affiliate systems allows you to generate additional income outside of working behind the chair. 11. AI can help identify blind spots in your business, allowing you to make clearer, more strategic decisions without emotional bias. 12. The real advantage in a more digital world is creating better in-person client experiences, as real connection becomes more valuable. Enjoy 15% off our favorite skincare line, Pharmagel with code SSA15: https://pharmagel.net/?ref=SSA15 If you prefer viedeo, join us on YouTube: http://www.youtube.com/@successfulstylist For more, follow along on Instagram
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsGBP photos now sorted by recency.Google introduces “Ask Maps” as a new way to find businesses.Updated information on LSA performance insights.When is it better to wait for Google Support to respond after having trouble with video verification?When traveling to another country, I got significantly less spam calls for my GBP, and when I came back, they resumed - is this a coincidence?What should I do if a former employee has claimed my GBP?What should I do if I can't contact Google Support when requesting to nest a department listing?What should I keep in mind when doing video verification for an SAB?Did the insights feature on GBP get removed?What should I know about UTM source codes?If you change your language settings in Google Maps, can you suggest-an-edit your business name in as many languages as you want?How do I transfer the primary owner of a GBP?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Our guest today, Chris Douglas is the founder of Big Red Dog Marketing with degrees in Applied Psychology from UNC-Charlotte and an MBA from East Carolina University. With over 15 years of experience in Marketing Technology, Local SEO, and Email Marketing, he's passionate about helping startups and small businesses scale and reach their potential. A Raleigh native, Chris has helped local businesses thrive as the city grows into a business hub. He founded and runs the Triangle Marketing Club, a non-profit networking group for local marketers. In his spare time, he's an avid pilot with Single and Multi-Engine Licenses and Instrument Rating, holds a blackbelt in Aikido from Innovative Martial Arts Academy, and enjoys time with his Red Golden Retriever, three daughters, and wife. Today we're talking.. you guessed it, ADHD. Also in this episode, we explore how ADHD influences creativity, time management, and client relationships through an engaging conversation with Chris Douglas, founder of Big Red Dog Marketing. Discover practical strategies for agency owners and entrepreneurs to harness ADHD strengths and improve productivity. Enjoy! 01:09 - Intro and welcome Chris Douglas!! 02:51 - Navigating ADHD in Business 05:37 - Agency-Client Relationships and Communication 08:20 - Time Management Strategies for ADHD 10:18 - Handling Emergencies and Daily Tasks 14:27 - Advice for Agency Owners 16:10 - Conclusion and Resources 17:00 - How can people find you? • Website: https://bigreddog.marketing/ Socials: LinkedIN Thank you for being here- give us a shout anytime! https://linktr.ee/petershankman Substack: petershankmanofficial.substack.com Email: peter@shankman.com Podcast: Faster Than Normal 18:41 - Thank you for staying tuned-in; more episodes coming up soon! Do you happen to know anyone who is doing wonderful things with #ADHD or their neurodivergent brain? We would love to have them on to learn how they are using their #neurodiversity to their advantage. Shoot me an email and we will get them booked! My link tree is here if you're looking for something specific. https://linktr.ee/petershankman
Crystal sits down with SEO expert Aimee Jurenka to unpack what visibility really looks like in the age of AI search. As traditional funnels break down and LLM-driven discovery rises, Crystal shares a practical, no-fluff framework for staying competitive: Get Found. Earn Trust. Be Chosen.They explore why foundational SEO still drives the majority of traffic, how AI bots interpret your content differently than search engines, and what small business owners can do—without massive budgets—to stay visible. From semantic content and structured HTML to brand signals and “grounding queries,” this conversation bridges the gap between classic SEO and emerging AI search strategies.If you're wondering how to adapt your marketing in a world where AI summarizes the internet, this episode gives you a clear starting point.