Relentless and Ridiculous

Have you felt like you've outgrown your own brand? Does it feel like an old shirt that just doesn't fit anymore? It might be time for a rebrand!In this episode, Angie Flickinger from Waterbody shares her experience of not just updating her cosmetic brands look and feel, but also the name, the product placement and the product suite. The brand she has now is a perfect representation of the environment she harvests ingredients from, and the Alaskan wilderness that she calls home.You can find Waterbody online at akwaterbody.com and on Instagram @akwaterbodyReady to get started with a 1:1 business coach? Heather now has three spots available, you can reach out on social media to schedule a discovery call.As always, don't forget to rate, review, and subscribe. Your support is greatly appreciated.Be sure to come say hello to Heather on Instagram @heathertheresakelly.

When was the last time you had an idea for a business, and just WENT FOR IT?! Do you hold yourself back and give yourself all the reasons it won't work, or do you rally and get started right away?In this episode, you get to meet the founder and CEO of Hiker's Brew, Zach Pecha. Zach is a young, ambitious entrepreneur who got his start at a young age selling popcorn door to door (yep, you likely remember that from elementary school). Zach shares his experience with co-founders, raising money from his first investor, the constant refinement of his mission and vision, and his experience over the last year in scaling his coffee business.You can find Hiker's Brew Coffee online at hikersbrewcoffee.com and on Instagram @hikersbrew. Want more info on Heather's next group program, “The Pitch” Bootcamp? Be sure to send Heather a direct message on social media!Ready to get started with a 1:1 business coach? Heather now has three spots available, you can reach out on social media to schedule a discovery call.As always, don't forget to rate, review, and subscribe. Your support is greatly appreciated.Be sure to come say hello to Heather on Instagram @heathertheresakelly.

We're back! After a short hiatus, Heather is here to share the life updates, lessons learned from getting unreasonably sick in the midst of the summer busy season, and what's on the horizon.Points of ReflectionAre the methods you're using to achieve success sustainable? If not, how can you make adjustments so that the pursuit of your goals feels more enjoyable and long lasting?Does your business operate without you, or have you simply created a job for yourself? Are there areas of business that you can offload or delegate so you can stay focused on the big picture, while the important work still gets done?What TRULY matters? What are you not doing with your time that you would if you gave yourself permission to? Can you do things for the sake of enjoyment, or does it always have to be tied to productivity?We cover all of this and WAY more in the episode, so dive in and enjoy!Want to learn more about the Founder Speaker Series? Head over to this link.Want more info on “The Pitch” Bootcamp? Be sure to send Heather a direct message on social media!Ready to get started with a 1:1 business coach? Heather now has three spots available, you can reach out on social media to schedule a discovery call.As always, don't forget to rate, review, and subscribe. Your support is greatly appreciated.Be sure to come say hello to Heather on Instagram @heathertheresakelly.

Ready to meet another badass woman who is going for it in life and business?Kellie Okonek knows adventure. As an elite ski mountaineer, she's skied first descents across AK, Antarctica, Chile, Argentina, and Eastern Europe and has skied from the summit of Denali (20,308′) via the Messner Couloir and Aconcagua (22,841′) via the Polish Glacier. She's biked, kited, skied, hiked, and adventured through 29 countries and expressed her love of international chatting throughout.As a bush pilot in Alaska, she has landed across the remote grandeur of the state. And all that happened while she maintained a very successful career in the energy industry, culminating as the Operations Manager for the Rumaila oilfield in Iraq (the world's second-biggest field)!On this episode, Kellie shares about how you can get into a flow state to do your best work. This episode is incredibly actionable, and you'll definitely want to go download Kellie's “Girl's Guide to Doing Life On Your Own Terms”.Visit Kellie to learn more about her and her coaching at https://kellieokonek.com.As always, don't forget to rate, review, and subscribe! Your support is super appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

The hardest part of building any business is getting the right people in the right seats on the bus. If you’ve ever hired (or fired) an employee, you know that it can be super hard!In this episode, you get to meet Heather’s business mentor, Kendall Card, who is the owner of Camofire and Black Ovis. Kendall currently manages a team of more than 40 people, and is one of the founders featured in the Founder Speaker Series. Kendall shares the key things he looks for in new hires and ways that he’s built his company culture.This episode is a sneak peek into the Founder Speaker Series. If you like this content, there’s still time to join us for LIVE sessions with successful entrepreneurs from the outdoor industry.Dive in and join us for the Founder Speaker Series! Our next session is Tuesday, June 8th at 5 pm AKDT with Steve Speck of EXO Mountain Gear. If you’re looking to grow your business or bring your idea to life, this exclusive, online event is for you!As always, don’t forget to rate, review, and subscribe! Your support is super appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

Ready to meet your new favorite person on the interwebs? Introducing Caroline Addington!Caroline is a total sweetheart, a bad ass, a business coach for female entrepreneurs, and an absolute riot to witness on Instagram. She has an incredible professional background that eventually led her to becoming an entrepreneur.In this episode, Heather and Caroline cover a LOT of ground, so buckle up and get ready to learn a whole lot about building a brand that includes intimacy, novelty and trust.Be sure to say hello to Caroline on Instagram @caroline.addington_/.Check out her Bigger Than a Brand Program launching in August!As always, don’t forget to rate, review, and subscribe! Your support is super appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

Get ready to find a quiet spot and a journal...this episode calls you to take ACTION!If you don’t know what you want, it’s really difficult for the Universe to deliver it to you.Whether you’re a spiritual person or not, it’s important to realize that opportunities and ideas are coming your way ALL the time. If you are not clear on what you want, where you’re going, and how you want to get there, it is VERY difficult for the world to show up to support you. The more clarity you have on what you want to see happen, the more effective you can be with your actions and decision making.In this episode, Heather gives two examples of how clarity is playing a critical role in her world, and invites you to take the time to get crystal clear on what you’re working to bring into reality.Looking for support and mentorship around your business idea? There’s still time to join us for the Founder Speaker Series! Our next session is Thursday, May 27th and we run all the way through July 19th. Join us!As always, don’t forget to rate, review, and subscribe! Your support is super appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

It’s amazing who you can meet through social media!After a quick chat on Instagram, Heather and Dave hopped on a call to chat all about his experience working as one of the original team members of Sitka Gear, which was later acquired by GORE-TEX. Dave talks about his experience as the marketing director at that company, and what it takes to build a REALLY great brand.There are some REALLY valuable nuggets of wisdom in this episode, so be sure to take notes and reflect on your own brand...does it elicit a strong feeling in your ideal customer, or does your brand fall flat?Head on over to say hello to Dave on Instagram @davebrinker_.There’s still time to join us for the Founder Speaker Series! Our next session is Thursday, May 13th with Chris Denham of Western Hunter and we run all the way through July 19th! Join us!As always, don’t forget to rate, review, and subscribe! Your support is super appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

Do you quit your day job to become an entrepreneur?Do you go get a job in the industry you want to be a part of?Do you decide to live in the back of your truck to simply pursue your passions and not have to work at all?These are all viable options, now you simply have to choose your own adventure!Today, Heather sits down for a casual chat with Robby Denning, one of the original founders of Rokslide, an online forum tailored to folks who live, eat and breathe DIY hunting in the Western States.As a taste of the Founder Speaker Series, you get to hear Robby’s haphazard story to entrepreneurship, and take away some SOLID wisdom that Robby has gleaned from the past 30 years in the hunting industry as a writer.Take notes, you’ll be hanging on every word!Save your seat for the Founder Speaker Series!We start Tuesday, May 4th at 5 pm AKST!As always, don’t forget to rate, review, and subscribe! Your support is super appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

Everything can be going in the right direction, and you can STILL experience frustration.In this episode, Heather gives you a real time snippet of life in the world of a small business. How do you handle your own frustration? What tools do you have in your tool kit to take care of yourself and your energy?Plus! You get a snippet behind the scenes of bringing Heather’s latest project to life; The Founder Speaker Series!Click here to join the waitlist, this is an opportunity you won’t want to miss!As always, don’t forget to rate, review, and subscribe! Your support is super appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

Today, Heather gives you a sneak peek behind the scenes at Heather’s Choice and the process they are using internally to set quarterly goals! Do you break your year down into quarters?What did you accomplish in the last three months that mattered to you?What’s not working in your life and business?What is working?What do you want to see happen in the next three months for you and your business?If you’re a business owner who is looking for support in growing to the next level, it’s time to save your seat in the next Positioned to Scale Mastermind!We start Tuesday,  April 6th and you’re officially invited! Click here to learn more: https://bit.ly/3ugrDr7.As always, don’t forget to rate, review, and subscribe! Your support is super appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

Get your pen and paper ready, this episode is CHOCKED FULL of actionable information to grow your business!Today, Heather introduces you to her business mentor, Van Schoessler of Basecamp Oregon. Van has a rich background in the outdoor industry, working with brands such as Eddie Bauer and Stanley to help grow their product suite as well as retail footprint. Van is one of the founding members of the Oregon Outdoor Alliance, and now spends his time based in Bend, Oregon helping support startups in the outdoor industry.Heather and Van dissect the meaning of a sales organization, why you need a sales strategy, how to court retail buyers, and ways to ensure your success with an omnichannel sales plan.You can connect with Van by visiting https://www.basecampore.com/.It’s time to save your seat in the next Positioned to Scale Mastermind! We start Tuesday,  April 6th and you’re officially invited! Click here to learn more: http://bit.ly/3itNuqs.As always, don’t forget to rate, review, and subscribe! Your support is super appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

This week, Heather fills you in on some Heather’s Choice updates, like the BIG project she is working on to take the business to the next level.In addition, Heather gives strong encouragement to have the BIG dreams, the BIG aspirations of what you want your business to look like, then bring yourself back to the present moment and get started NOW!Could you formulate a plan to rent your first office space?Could you create a financial model that gives you the confidence to rent the warehouse?Do you have enough financial cushion to feel confident in taking the next steps in your business?Lastly, Heather encourages you to not only look at the numbers in your business, but learn to love them! As we all know, knowledge is power, and by knowing the numbers in your business, you will feel empowered and confident to take the next step!It’s time to save your seat in the next Positioned to Scale Mastermind! We start Tuesday,  April 6th and you’re officially invited! Click here to learn more: http://bit.ly/3itNuqs.As always, don’t forget to rate, review, and subscribe! Your support is super appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

We’re back from 30 days of rafting through the Grand Canyon! It was the perfect trip and we’re so grateful we had the opportunity to go.On today’s episode, Heather sits down with Robert Ruffner on the banks of the Colorado River to discuss conservation, non-profits, and why wild places like the Grand Canyon are so important to us. Hopefully, this episode will inspire you to get involved with your favorite local or national non-profit organization to help protect our wilderness experience.As always, don’t forget to rate, review, and subscribe! Your support is super appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

Greetings from the banks of the Colorado River! I am about to embark on a 30-day river trip. I’ll be stepping away from the day-to-day operations Heather’s Choice for the month and leaving it in the capable hands of my staff back in Alaska. I take this amazing trip every year, but this year it feels like it couldn’t have come at a better time. Heather’s Choice is at a crossroads, a bit exciting crossroads, and I look forward to having the time to reflect on the options before me. Big questions arise along the entrepreneurial journey, and it’s so important to give yourself the time and space you need to make these decisions. Consider this episode your permission slip to take time away from your business so that you can clearly reflect on the big questions that arise in your business and life. Ready to get started on your entrepreneurial journey? Join the Positioned to Scale Mastermind! We start in April and you are officially invited! Click here: http://bit.ly/3itNuqs.As always, don’t forget to rate, review, and subscribe! Your support is super appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

Steve and Brad are back! We ask a very important question; when is the right time to start? When do you take the leap to starting your own business and going all in?Ready to get started on your entrepreneurial journey? Join the Positioned to Scale Mastermind! We start in April and you are officially invited! Click here: http://bit.ly/3itNuqs.As always, don’t forget to rate, review, and subscribe! Your support is super appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

Do you ever wonder the “why” behind a lot of business? What motivates people to take a risk and build their own brand?In this episode, you get to meet Andrea Connell of Wild Experience Gear Co. and hear her “why” behind the business. It’s an incredible story that will move you emotionally, and it really highlights the life long journey we all take to starting our own businesses.Ready to save your seat in the next Positioned to Scale Mastermind? We start in April and you are officially invited! Click here: http://bit.ly/3itNuqs.As always, don’t forget to rate, review, and subscribe! Your support is super appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

Ready to be inspired to just GO FOR IT?! Today’s episode is for you!Introducing Emily Rickman from AK Coffee Co. Emily is a badass Alaskan who has jumped in with both feet to start her coffee business here in Anchorage, Alaska. Emily’s story is inspiring as heck, as she has thrown caution to the wind and decided to plunge head first into the world of coffee, all with a big ol’ smile on her face!Emily also took part in the first Positioned to Scale Mastermind cohort. Emily shares a bit about her experience in the mastermind, and what she loved about the weekly meetings with fellow entrepreneurs.Ready to save your seat in the next Positioned to Scale Mastermind? We start in April and you are officially invited! Click here: http://bit.ly/3itNuqs.As always, don’t forget to rate, review, and subscribe! Your support is super appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

Have you ever struggled to get what you wanted from a vendor or independent contractor? Well, it’s not always their fault if you don’t get what you want…Today, Heather covers a real time example of being clear on what you want, communicating your expectations clearly, and taking ownership of your relationship with business partners. If you’ve ever felt like you didn’t get what you wanted out of a business deal, this episode will provide you with some quick, actionable self-reflection.Also, you’re officially invited to join the Positioned to Scale Mastermind! Today, Heather introduces you to her mastermind (in case you hadn’t heard about it yet) and talks about the first cohort that wrapped up in January. You’ll get a peek into the value of a mastermind, and what you can expect from Positioned to Scale starting in April 2021.Ready to save your seat? Click here: http://bit.ly/3itNuqs.As always, don’t forget to rate, review, and subscribe! Your support is super appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

Welcome to the New Year! It’s time for some business goal setting!After spending the day working with the Heather’s Choice team, Heather debriefs the process she used internally to help her crew of nine people create goals for the business. You’ll hear about zero based budgets, transparency, team dynamics, vision casting, and the team wide, all day work sessions that have been a game changer for Heather’s Choice.To grab a copy of the book Traction by Gino Wickman, head on over to https://www.eosworldwide.com.Don’t forget to rate, review, and subscribe! Your support is ALWAYS appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

Welcome to a very special episode of Relentless and Ridiculous, with a lot of friendly banter and reflections on the growing of a business.Today, you get to meet one of Heather’s best friends; Steve Opat of Alaskan Odysseys. Brad is also back to chime in as the voice of reason, per usual.This is a heart felt chat between three friends about how to make sales, how to stay congruent with your values, and the serendipity that brings us all together.You can connect with Steve on Instagram @alaskanodysseys and Brad @imthebig_guy.Don’t forget to rate, review, and subscribe! Your support is ALWAYS appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly

Looking for a gentle nudge to start your entrepreneurial journey? How about a double handed SHOVE? If so, you’re in the right place!Today, you get to meet Kati Rehm who is an all around bad ass and life coach for people who have lives. She shares her very unconventional journey to becoming an entrepreneur, how she always makes lemonade out of lemons, and why she’s bucking the trend of having a niche. If you’ve been waiting for the “right” time to start your business, Kati’s story will encourage you to go ahead and get started TODAY!You can connect with Kati on Instagram @coach_katiDon’t forget to rate, review, and subscribe! Your support is ALWAYS appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly

Ever wondered about starting your own podcast? Curious how people monetize them? Wondering if you need to hire someone to help you bring your podcast to life?On today’s episode, you get to meet the brains behind this podcast, Laura Wiese. Laura is the owner of Time Traveler Media, a full service podcast producing company. Today, she tells the story of how she became a podcast producer, and what you might to consider if thinking of launching your own show!You can find Laura on Instagram @timetravelermedia.Don’t forget to rate, review, and subscribe! Your support is ALWAYS appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

Have you ever seen a brand on Instagram that makes you go, “Oh my god! They nailed it! It’s so beautiful! So on point!”? Yep, that was Wylder Goods, the first (and only) online outdoor retailer for women.Today, former founder and CEO of Wylder Goods, Lindsey B. Davis, shares the story of building an incredible business and admirable brand, that she ultimately decided to shut down in early 2020. This story will break your heart, while simultaneously remind you that there’s more to life than just winning at business. Taking care of yourself as an entrepreneur has to be at the forefront of your mind...no amount of pain and suffering is worth your long term health and happiness.You can find Lindsey on Instagram @lindsey.browne.davis.Don’t forget to rate, review, and subscribe! Your support is ALWAYS appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

Buckle up, this episode is JAM PACKED with takeaways!Today, you get to meet Heather’s long lost sister, Amy Hatch of Garage Grown Gear. Both of these ladies are from Alaska, both of them LOVE backcountry adventures, they both own and operate businesses in the outdoor industry, and they have a love of startups and packrafting!Amy is a marketing genius, who has built an incredible online brand and storefront. Not only will you get some really great marketing tips from this episode, but you will also get a sneak peek of Amy’s book that she is in the process of writing. Not only that, Heather and Amy dive deep into the topic of sexism in fundraising, which is REAL. The statistics will likely drive you mad, and encourage you to get out there and support the female business owners you know and love.Don’t forget to rate, review, and subscribe! Your support is ALWAYS appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

Do you ever receive constructive criticism? Or just simply feedback? Do you handle it well, or does it send you into orbit? How do you make decisions in YOUR business when things get pretty real and you feel like you’re under the gun.In today’s episode, Heather shares with you a peek behind the scenes of managing expectations, making BIG decisions, phoning a friend (or fifty) and what it’s really like to be at the helm of a high growth startup.Don’t forget to rate, review, and subscribe! Your support is ALWAYS appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

If you’re geeked on all things manifestation and the law of attraction, you’ve likely heard of human design. Buckle up buttercup, this episode is about to get woo-ey.Heather and Jaime introduce the concept of human design, and why it has been Heather’s new favorite tool for operating her businesses. They cover the five different types within the human design system, and how they all have different ways of operating. If you’re into personal growth and want to learn how to better manage your energy, this topic is for you! You will dig it!Find your human design body graph at http://www.mybodygraph.com.Reach out to Jaime Moar on Instagram at @jaimejessica.Don’t forget to rate, review, and subscribe! Your support is ALWAYS appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

Welcome back for part two of this podcast episode with Amy Marmolejo. If you haven’t yet, be sure to check out part one, which is episode 9 of the Relentless and Ridiculous Podcast.To pick up where we left off, Amy found herself in an empty restaurant, with the mortgage holder of her horse property screaming at her from across the table. Things were rapidly deteriorating, and Amy needed to make a plan for how to recover FAST!This is the story of complete financial ruin, a dream that was destroyed, and the long journey to recover financially and emotionally. It is POWERFUL and a must listen for any entrepreneur.You can say hello to Amy on Instagram at @amysmarmolejo.Don’t forget to rate, review, and subscribe! Your support is ALWAYS appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

You’re going to LOVE today’s podcast. This story is broken into two episodes, so be sure to come back next week for part two!Today, Heather introduces you to her long time friend and business mentor, Amy Marmolejo. Amy is an absolute POWERHOUSE and has taught Heather everything she knows about budgeting, finance, and accounting. In this podcast, Amy divulges the epic story of her own financial ruin, and how she recovered from it.In the world of entrepreneurship, we are always encouraged to GO BIG! While that may be sound advice, it is also wise for us to know...what happens if it doesn’t work? How financially screwed are we going to be? What happens if we lose it all?Amy’s story covers what it’s like to have a big dream, to follow to the nudges from the Universe, to go for broke, to lose it all, and to start over again.You can say hello to Amy on Instagram at @amysmarmolejo.Don’t forget to rate, review, and subscribe! Your support is ALWAYS appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

Relentless and Ridiculous now has a book club! And we’d love for you to join us!This idea was spurred by the internal book club that Heather launched for her employees at Heather’s Choice. It seemed like a wholesome, productive way for the team to get together each week and discuss books over drinks, snacks, and so on. The idea has now expanded to being an online community that you can join today! Yay!The Relentless and Ridiculous Book Club is now LIVE on Facebook! Click the link below to request to join. Just a heads up, no assholes are aloud and all the books will be personal development and business-related. Expect weekly reading assignments, monthly group Zoom meetings, and lots of friendly banter within the group.https://www.facebook.com/groups/relentlessandridiculousbookclubDon’t forget to rate, review, and subscribe! Your support is ALWAYS appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

Are you the entrepreneur who works 80 hours a week to avoid working at a 9 to 5? Yep, we’ve all been there! We leave our jobs to start our own businesses, and wonder why we suddenly have NO FREE TIME! It’s craziness!In this episode, Heather shares multiple reasons why you NEED to take time away from your business, and a few practical tips on how to do so. She shares about everything from autoresponders (remember those?) to batching social media content to delegating and beyond. This episode is chocked full of practical tools for you to implement so you can take time away from your business guilt free, without causing everything to come to a screeching halt.Book Recommendation: The E Myth: How and Why Small Businesses Don’t Work and What to Do About It by Michael E. GerberSocial Media Scheduler: Hootsuite or LoomlyEmail Marketing Platforms to Try: Mailchimp, Klaviyo, or Constant ContactDon’t forget to rate, review, and subscribe! Your support is ALWAYS appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

You know the friend that you’re doesn’t ever sleep? The one who can run 50 miles in the morning and get a ton of work done by noon? Yep, that’s our friend Micah! He can just go go go!In this episode, Heather and Micah discuss the illusion of work life balance and how Micah has intentionally decided to blend his every day activities with his business. They also discuss how the things you do as a kid likely influence what you will do for work in your adult years, as well as the importance of networking and relationship building for long term client success.Don’t forget to rate, review, and subscribe! Your support is ALWAYS appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

Are you a creative looking to turn your skills into a paying gig? Or do you have a passion for something you would like to be doing full time? If so, this episode is for you!Beau Martonik is a lifelong hunter from Pennsylvania who wanted to share his love for big game hunting with the world. He now gets paid to write, podcast, shoot videos, represent companies in the outdoors industry, and beyond! He does all of this and more while simultaneously keeping his day job in environmental safety.Beau and Heather discuss the decision to keep a full time job while building a creative business, why your personal social media should be separate from your business account, and why a mustache might be a critical component to your success as a hunter and business owner. Ha!Don’t forget to rate, review, and subscribe! Your support is ALWAYS appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

In today’s episode, Heather takes you on a fun journey of one million ways to fund your business idea. Okay, maybe it’s not quite a million, but it might feel like it!We cover everything from friends and family, to credit cards, to angel investing, to Kickstarter and beyond! This episode is likely to leave your head spinning with possibilities of how you could bring your business idea to life!Don’t forget to rate, review, and subscribe! Your support is ALWAYS appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

“If your glass is half empty, pour it into a smaller glass.”In this episode, Heather introduces you to her long time business mentor and angel investor. Dan Didier is the epitome of RIDICULOUS and you will most likely not believe a word he says. His resumé is never ending and he is ALWAYS encouraging Heather to think bigger!Dan and Heather discuss what makes a good mentor/mentee relationship, why having mentors is critical, and why optimism has been their secret weapon.Don’t forget to rate, review, and subscribe! Your support is ALWAYS appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And be sure to come say hello to Heather on Instagram @heathertheresakelly.

Who doesn’t like a good love story?In this episode, you get to meet Heather’s number one; Brad Hurd. Heather and Brad recall their love story, which just so happens to coincide with the early day of Heather’s Choice. Of course, their story is a little bit ridiculous!Next, Heather and Brad give you a behind the scenes sneak peek of one of their current business challenges. What happens when you can’t keep up with demand? What happens when your forecasts are WAY OFF? What happens when the world is hit with a global pandemic, and you just so happen to be in the shelf stable food industry? What happens when you can’t make all of our customers happy?To wrap up this episode, Brad asks Heather the question, “What does business growth mean to you?”We hope you love this episode, there will be WAY MORE Brad and Heather episodes in the weeks to come.Don’t forget to rate, review, and subscribe! Your support is greatly appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And please be sure to come say hello to Heather on Instagram @heathertheresakelly.

Everyone has a story, and it’s not too often that we get to sit down and tell it.In this episode, Heather shares the long(er) version of her story. We start with Heather as an 18 year old raft guide living in Alaska, and work our way to the summer of 2014, when Heather was triple dog dared to turn her idea of Heather’s Choice into a reality.This is the story of a young woman who went from being completely out of shape to helping her team win consecutive collegiate national championships. This is the story of a young woman who spent years calorie restricting and starving herself, to working with high level athletes on their relationship with food. This is the story of a young woman who went from being so broke she was living in a trailer in her dad’s front yard, to being the CEO of a business that has made millions. This is the story of a young woman who has been RELENTLESS and a little bit ridiculous.We hope you enjoy this episode and can see a little bit (or a lot) of yourself in Heather’s journey.Don’t forget to rate, review, and subscribe! Your support is greatly appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And please be sure to come say hello to Heather on Instagram @heathertheresakelly.

Welcome! I am SO stoked you're here!Let me introduce myself. My name is Heather Kelly and I am the founder and CEO of Heather's Choice®. We are a line of dehydrated meals and snacks for adventuring based in Anchorage, Alaska. You can check us out at heatherschoice.com.To say the least, my entrepreneurial journey has been ROWDY! Rough, bumpy, confusing, treacherous, successful, intense...these are all the ways I would describe the last six years of building Heather's Choice. With this podcast, I hope to share with you some of the lessons I've learned, the people I've met, and pieces of the puzzle I wish I'd had along the way.The saga continues to be epic! Our business is growing and evolving every day and I want to share with YOU a peek behind the curtain. What are we working on now? What keeps us up at night? What gets us out of bed in the morning? What inspires us to stay persistent in pursuit of our goal to grow this business?If you’re starting your own thing, or trying to put yourself out there, or looking to build wealth for a lifetime, then you’re in good company. I hope you love the show, and I can't wait to share this journey with you.Don’t forget to rate, review, and subscribe! Your support is greatly appreciated.Come see what's happening over at Heather's Choice on Instagram @heatherschoice.And please be sure to come say hello on Instagram @heathertheresakelly.