Relentless Authors Advertise

Have you ever faced a “Solomon’s Choice”? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! If you’d like to be on Bryan’s ARC team for his next nonfiction launch, sign up below. This week Bryan explores priorities and time management! Bryan reports on how UK ads are running. This week Bryan delves into what is truly important. The Ad of the Week is: Writing Prompts Workbook Grades 7-8. The Keyword/Target of the Week: The Positive Trait Thesaurus for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: When have you needed to step back and re-evaluate your priorities? What did you eventually decide on?

Do you have a wide and/or international marketing plan? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! If you’d like to be on Bryan’s ARC team for his next nonfiction launch, sign up below. This week Bryan explores advertising in other countries! Bryan reports on how things ran during vacation. This week Bryan delves into ads across the pond while still improving ROI on the superhero series. The Ad of the Week is: SPK Ad in the UK. The Keyword/Target of the Week: The category “Writing Skills Reference" for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: What have you done to market your books off Amazon or outside of the U.S.?

Bryan is on Vacation, but he couldn't live without RAAD!

Has your gut tricked you into turning off an ad that your data later shows was working? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! If you’d like to be on Bryan’s ARC team for his next nonfiction launch, sign up below. This week Bryan will be setting everything up to run while he’s on vacation! Bryan reports on how the high-spend target pruning turned out. This week Bryan delves into how data is the true winner. The Ad of the Week is: Auto Ads are killing it. The Keyword/Target of the Week: "one-offs" for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: Have you ever been tricked by a weird ad or week into turning things off only to later discover the truth about your data? Let me know!

What is your trick to tip an ad from losing money to profit? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! If you’d like to be on Bryan’s ARC team for his next nonfiction launch, sign up below. Bryan is gearing up for his vacation and shares how he had to shuffle some priorities. This week Bryan attempts to prune the highest spending targets and slide his Viral ad into the black. The Ad of the Week is: Bryan’s two Facebook Ads that survived the cull. The Keyword/Target of the Week: "writing prompts" for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: Do you have any campaigns that are right on the edge of profitability? What is your plan to get these from the red to the black? Let me know!

What part do long-term ad strategies play in your book launch? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! If you’d like to be on Bryan’s ARC team for his next nonfiction launch, sign up below. Bryan shares his personal plan to incorporate ads into his next book launch strategy. This week Bryan reveals the importance of elbow grease in getting the sales needle to move. The Ad of the Week is: How to Write a Sizzling Synopsis - UK. The Keyword/Target of the Week: "writing prompt journals" for my SPA Ad for Writing Prompts Volume 2 for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: How do you incorporate slow burn strategies like Amazon Ads into your launch plan? Let me know!

Do you have a plan to make time for your least favorite tasks? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! Bryan shares his progress on the $200 per day plan. This week Bryan reveals the secret to finding time to write your ad copy. The Ad of the Week is: Writing Prompts Workbook Grades 5-6. The Keyword/Target of the Week: “Summer Bridge Activities Grades 5-6” for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: How do you squeeze in tedious tasks like creating ads or submitting to promo sites? Let me know!

What is one thing you can do to reinvigorate your marketing? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! Bryan shares his progress on the $200 per day plan. This week Bryan explores the dangers of complacency and will continue to create new ads. The Ad of the Week is: Creative Writing Prompts Box Set. The Keyword/Target of the Week: “auto-targeted” for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: What's something you've grown complacent about with your marketing? What's one action step you can take to focus on it going forward? Let me know!

Do you have tangible milestones on the road to your big ad goals? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape or if you are ready to jump into the Amazon Ads Made Easy course! Bryan is celebrating two straight weeks of 100% ROI. This week Bryan shares his plan to hit $200 a day in sales through more ads. The Ad of the Week is: Creative Writing Prompts Workbook Grades 7-8. The Keyword/Target of the Week: “auto-targeted” And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: What's your big goal with advertising? How do you think you can chunk that down into smaller pieces to eventually achieve your audacious goal? Let me know!

Which truths are still eluding you in the Amazon ads world? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape or if you are ready to jump into the Amazon Ads Made Easy course! Bryan will let you know if he hit his 5-consecutive day goal. This week Bryan explains why NOT knowing what you’re doing will cost you money and makes a resolution to “ironclad” his Ad Time for the coming week. The Ad of the Week is: Writing Prompts Workbook Grades 7-8. The Keyword/Target of the Week: "The Flash Year One.” And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: What don't you understand about Amazon Ads that you wish you did? Let me know!

Question of the Week: When will you schedule your ad creation time to ensure that new Amazon Ads are a priority for your publishing business?

Which books do you think you might need to "start from scratch" on when it comes to advertising? Check out the latest episode to find out Bryan's weekly ROI and his advertising winners! 

Is there a particular piece of data in your ad account that you purposely avoid? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! Thanks to Jan Sigetty Boeje and Willow Rose for sharing their Best Page Forward experiences with our listeners. BTW Bryan is starting a unicorn farm. This week Bryan examines the importance of conversion rates. The Ad of the Week is: Workbook Grades 5-6 SPA. The Keyword/Target of the Week: "A Year of Creative Writing Prompts.” And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: What's the number in your ad account that you are terrified to look up and calculate, and why? Let me know!

Here's the live episode from this year's Sell More Books Show Summit in Chicago! This is from a few weeks ago and contains a major Live Math gaffe, but we think you'll enjoy it. Stay tuned for your regularly scheduled Episode 20 in the next 48 hours. Thanks!

Have you ever had a one-of-a-kind ad that just keeps working? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! Bryan evaluates the big spend versus the little wins along the way. This week Bryan examines what he’s already doing well. The Ad of the Week is: 1,000 Prompts Volume 2. The Keyword/Target of the Week: "creative writing prompts.” And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: Have you ever found a Unicorn Ad that seems to keep working month after month? Let me know!

Are there any stats that I’m not reporting that you would find helpful? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! Bryan examines how to separate the big spending promo results from the rest of the herd. This week Bryan explains the importance of time, a long tail, and patience. The Ad of the Week is: Prompts Volume 2. The Keyword/Target of the Week: 39 different keywords generated sales this week. And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: What stats would you like to know that I haven't shared about this promotion? Let me know!

What do you think is the best methodology to account for a promo like an all-in 99 cent extravaganza? This week, I'm sharing the first day of the giant box set promo and how the 6 days before it contributed to my bottom line. This is all leading up to two huge episodes in the next week, including a LIVE episode from Chicago coming soon. Thanks for listening! 

Do you have a fail-safe plan if your sales tank? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! Bryan shares his progress on Last Week’s Relentless Author Actions and updates progress on setting up Amazon, Facebook, and Bookbub ads for his 99 cent promo. This week Bryan explains how to respond when the sales graph takes a nosedive. The Ad of the Week is: Sizzling Synopsis ebook. The Keyword/Target of the Week: The term "writing prompts.” And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: What actions do you take when sales take a sudden plunge? Let me know!

What is your experience with using newsletter swaps to promote your titles? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! Bryan shares his progress on Last Week’s Relentless Author Actions and updates his newsletter swap progress. This week Bryan explains why any book promo worth doing is worth doing right. The Ad of the Week is: A tie between my CWP Vol 2 Paperback and my Character Prompts Paperback. The Keyword/Target of the Week: Auto Targeting for the win. And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: How have you used newsletter swaps and promo sites in conjunction with your regular Amazon ads? Let me know!

When is your next book promo? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! Bryan shares his progress on Last Week’s Relentless Author Actions and updates his 99 cent promo plan. This week Bryan explains why he’s still hunting down more newsletter swaps. The Ad of the Week is: Character Writing Prompts. The Keyword/Target of the Week: Auto Targeting phrase “books on writing.” And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: Have you set a date for your next promo? If not, are you willing to commit to a date and time right now? Let me know!

Do you mix paid ads with discount promos? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! Bryan shares his progress on Last Week’s Relentless Author Actions and reviews his quarterly success. This week Bryan shares why he needs to do something different and goes over how he’ll handle his upcoming discount promo. This week also marks the end of Daily Ad Reports and the beginning of Weekly Ad Reports. The Ad of the Week is: Writing Prompts Workbook Grades 7-8. The Keyword/Target of the Week: Advertising reports (all will be explained). And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: How have you mixed your daily paid advertising with discount promos for success? Let me know in the comments!

Does your marketing plan have a funnel? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! Bryan shares his progress on Last Week’s Relentless Author Actions and he’ll explore his “why” behind this challenge. This week Bryan shares his ideas on fiction vs. nonfiction ads. The Ad of the Week is: 1,000 Prompts Volume 2 paperback. The Keyword/Target of the Week: Category - Creativity. And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: What's your nonfiction funnel if you write nonfiction? What's your full fiction plan if you write fiction?

Do you have a written sales plan? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! Bryan shares his progress on Last Week’s Relentless Author Actions and he’ll tell you why things moving along just fine might not be a good thing. This week Bryan shares the importance of setting and monitoring goals. The Ad of the Week is: Grades 5-6 Workbook. The Keyword of the Week: Galactic Empire Sci-Fi. And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: Have you sat down and written out a goal and a plan for what sales you want to achieve and why?

Can you think of a time where your “indie author” instincts were proven wrong? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape, Don’t miss this weeks Amazon Ads Mastermind and custom description 3-pak bundle! Bryan shares his progress on Last Week’s Relentless Author Actions and he’ll let you know if his feelings about sales and ROI were supported by facts. This week Bryan shares why he plans to test more Facebook ads. The Ad of the Week is: The How to Write a Sizzling Synopsis book. The Keyword of the Week: The kitchen sink approach! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: Have you ever trusted your gut feeling about publishing, marketing, or advertising and seen the facts prove your instincts totally wrong?

How do you thin the herd when your ads get too numerous? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! Bryan shares his progress on Last Week’s Relentless Author Actions and he’ll let you know if his February sales surpassed January. This week Bryan shares why slow and steady wins the race. The Ad of the Week is: The 1,000 Creative Writing Prompts Volume 2. The Keyword of the Week: Auto-target for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: How do you best simplify your ads when they get too overwhelming? Let me know in the comments below.

#8: Good Things Come to Those Who Advertise When you have a strong sales week do you spend or trim? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! Bryan shares his progress on Last Week’s Relentless Author Actions and he’ll let you know what led to his highest selling day in the entire calendar year, so far. This week Bryan shares the “unexpected extra” of having more titles in his backlist. The Ad of the Week is: The 1,000 Creative Writing Prompts Volume 2 paperback. The Keyword of the Week: A three-way tie. And, of course, Bryan reveals the Book MVP of the Week… or will it be “books?” RAAD Question of the Week: When you have a strong sales week, does it make you want to spend, spend, spend to get better results, or hedge your bets to try to keep costs down and ROI high? Let me know in the comments below.

What number does your ROI need to hit before you will celebrate? Be sure to click over to out sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! Bryan shares his progress on Last Week’s Relentless Author Actions and he’ll let you know if his sales plummeted or soared after he turned off his most expensive ads. This week Bryan will take his foot off the pedal a little bit to actually earn some money. The Ad of the Week is: The Writing Prompts Workbook, Grades 1-2. The Keyword of the Week: There were actually five. And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: With over 80% in ROI, this week was a cause for celebration, which I'm not always so good at. What's a number or a figure you'd like to hit that would make you happy to celebrate? Let me know in a comment below.

What is the limit to your “testing” tolerance? Be sure to click over to out sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! Bryan shares his progress on Last Week’s Relentless Author Actions and shares how three weeks of ad testing affected his bottom line in January. There are some interesting results from the category ads and Bryan will discuss these options. This week Bryan will push his most successful books harder. The Ad of the Week is: Creative Writing Prompts Volume 2. The Keyword of the Week: Bryan revisits the benefits of Auto Targeting. And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: How much testing are you willing to do until you find the right path? Are you willing to spend time and money to get the eventual results you want?

Take a peek behind the scenes at Bryan’s wild Lock Screen Ads. Be sure to click over to Best Page Forward if you need help getting your book’s custom description in tip top shape! Bryan shares his progress on Last Week’s Relentless Author Actions and gives you the down and dirty on Lock Screen Ads. This week Bryan is going to experiment with new ads and some new methods. The Ad of the Week is: 1,000 Creative Writing Prompts, Volume 2 Paperback Ad. The Keyword of the Week: Bryan shares the benefits of Auto Targeting. And, of course, Bryan reveals the Book MVP of the Week. Relentless Author Question of the Week: The budget increase hack (with a low bid) worked well for me. What kind of "hacks" have you tried with your Amazon Ads? Let me know!

A mistake can take you from positive to negative, but at least it's a learning experience! Do you have a process for tracking ad mistakes and preventing repeats of the same error? Bryan explores the hidden benefits of incorporating read-through in calculating how much you earn from your ads. Be sure to click over to Best Page Forward if you need help getting your book’s custom description in tip top shape! Bryan shares his progress on Last Week’s Relentless Author Actions. This week Bryan will be playing it cool with fun tools and praises the benefits of a double-check system. The Ad of the Week is: Writing Prompts Workbook Grades 9-10 Sponsored Product Keyword Ad. The Keyword of the Week is the term "writing prompt" which pulled in 2 sales. And, of course, Bryan reveals the Book MVP of the Week. Relentless Author Question: When you make a mistake on your ads or otherwise, how do you make sure you never make that mistake again?

Do you factor in readthrough when you calculate the effectiveness of an ad? This week Bryan delves into the upside of readthrough. Be sure to hop on over to Best Page Forward and get your book’s description in tip top shape! Bryan shares his progress on Last Week’s Relentless Author Actions. This week he’ll be increasing his spend and reporting on his most important Lesson. The top performing Ad of the Week is: Writing Prompts Journal. The keyword targeting that tied for first place include “voice” and “on moral fiction” — bringing in two sales. And, of course, Bryan reveals the Book MVP of the Week. Relentless Author Question: Do you track your readthrough? Are you willing to factor that in when advertising the first books in your series? (Even when it looks like you're losing money)

Have you set an advertising goal for 2019? This week Bryan reviews last year's ad report and he’s in for a little surprise. Be sure to hop on over to Best Page Forward and get your book’s description in tip top shape! Bryan shares his updates on Last Week’s Relentless Author Actions. This week he’ll be paying attention and watching his high bid ads very carefully. Don’t miss the Income Report reveal. The top performing Ad of the Week is:

Welcome to the Relentless Authors Advertise podcast! Can Bryan hit a $10k month? Every goal starts somewhere. Let's start our quest together! 

The official Teaser Trailer for Relentless Authors Advertise, a new podcast by Best Page Forward CEO Bryan Cohen.