Podcasts about amazon ads

Most beauty operators think cheap sourcing means bigger margins, but Neil Twa is here to flip that script. On this episode of The High Voltage Business Builders Podcast, Neil breaks down why low-cost sourcing decisions are actually burying your beauty brand's potential on Amazon. He shares a story about a member who was doing $30,000 to $40,000 a month in the beauty category but found her margins squeezed by poor sourcing choices. Neil offers three actionable moves for beauty operators at every level, whether you're making $5,000 a month or $500,000. From building a sourcing scorecard to juggling compliance checklists and Amazon Ads dashboards, Neil's insights are a wake-up call for anyone relying on cheap sourcing. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep344 See your Amazon numbers in one place and protect your margins with Caiman Data at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep344&learn_mcp=1

Cómo Fernando Gamboa vendió millones de libros (sin editoriales) Fernando Gamboa es el autor que más libros ha vendido en la historia de Amazon.es. Ha vendido más de 1 millón de copias en el mundo, está traducido a muchos idiomas y varias de sus novelas también han tenido gran éxito en Italia.Pero este episodio no es solo para quienes escriben libros. Es una conversación sobre cómo se construye un activo creativo, cómo se vende sin esperar el permiso de los intermediarios, y cuánto importa mantener el control sobre aquello que lleva tu nombre.Fernando cuenta que cuando publicaba con editoriales tradicionales, vendió 100.000 copias y no le pagaron. Cuenta que todo el sector le dijo que publicar por su cuenta en Amazon destruiría para siempre su carrera.Y cuenta también que mostró a las editoriales cifras de 2 millones de dólares en libros vendidos en un año, y aun así fue tratado como un autor de segunda categoría por ser independiente. De ahí nace su decisión: apostar por Amazon, KDP, catálogo, traducciones, audiolibros y control de su propia propiedad intelectual.En esta entrevista hablamos de libros, marketing, Amazon Ads, editorial tradicional, autopublicación, traducciones, audiolibros, IA, derechos cinematográficos y libertad personal. Hablamos también del cuidado del producto: porque el marketing puede ayudarte a que te descubran, pero a largo plazo son la calidad, el boca a boca, la experiencia del cliente y el respeto por quien compra los que realmente construyen un catálogo que vende.Fernando cuenta por qué sigue invirtiendo en traducciones profesionales en lugar de confiar solo en la IA, por qué ya no lee las reseñas pero respeta profundamente a sus lectores, y por qué prefiere tardar dos años en escribir una novela antes que publicar rápido algo que no le convence.Hablamos también de por qué rechazó una oferta de 300.000€ de una productora de Los Ángeles por los derechos de una de sus novelas, aun sin tener dinero en ese momento. Si eres marketer, consultor, pequeño empresario, autor o alguien que vende algo ligado a su propio nombre, esta conversación te concierne. Porque el punto no es solo vender libros. El punto es entender cuándo estás construyendo un activo, cuándo lo estás malvendiendo, y cuánto vale realmente seguir siendo libre mientras el mercado intenta convencerte de que necesitas el permiso de otra persona. En este episodio hablamos de:Amazon KDP y autopublicaciónEditorial tradicional y control de los activos100.000 copias vendidas sin recibir pago2M$ en libros vendidos y aun así "fuera del club"Catálogo, boca a boca y calidad del productoPor qué rechazó unos 300.000€ por los derechos cinematográficos de una de sus novelasTraducciones, audiolibros y mercados internacionalesMarketing para libros y Amazon AdsIA, escritura y futuro de la narrativaDerechos cinematográficos y propiedad intelectualLibertad creativa, independencia y negocio personalLos libros de Fernando Gamboa:https://gamboaescritor.com/ Página de Amazon con los libros de Fernando Gamboa:https://www.amazon.es/s?k=Fernando+Gamboa&i=digital-text Audiolibros de Fernando Gamboa en Audible:https://www.audible.es/author/Fernando-Gamboa/B006RTHR9K Otros recursos mencionados:Grupo 20 Books to 50k: https://20booksto50.com/Your Magic Bakery Of Intellectual Property Rights con Dean Wesley Smith: https://www.youtube.com/watch?v=to1rbDrysswYuval Noah Harari: https://www.ilpost.it/2024/09/30/yuval-noah-harari/La primera novela de Andrew Lisi: https://tatatapublishing.gumroad.com/l/machsom-romanzo-avventuraOtros libros y negocios de Andrea Lisi: https://linktr.ee/copypersuasivo

Fernando Gamboa è l'autore che ha venduto più libri nella storia di Amazon.es. Ha venduto oltre 1 milione di copie nel mondo, è tradotto in molte lingue e diversi suoi romanzi hanno avuto grande successo anche in Italia.Ma questa puntata non è solo per chi scrive libri.È una conversazione su come si costruisce un asset creativo, come si vende senza aspettare il permesso degli intermediari, e quanto conta mantenere il controllo su ciò che porta il tuo nome.Fernando racconta di quando pubblicava con editori tradizionali, vendette 100.000 copie e non venne pagato. Racconta di quando tutti nel settore gli dissero che pubblicare da solo su Amazon avrebbe distrutto per sempre la sua carriera. E racconta anche di aver mostrato agli editori numeri da 2 milioni di dollari di libri venduti in un anno, venendo comunque trattato come un autore di seconda categoria perché indipendente.Da lì nasce la sua scelta: puntare su Amazon, KDP, catalogo, traduzioni, audiolibri e controllo della propria proprietà intellettuale.In questa intervista parliamo di libri, marketing, Amazon Ads, editoria tradizionale, self publishing, traduzioni, audiolibri, AI, diritti cinematografici e libertà personale.Parliamo anche di cura del prodotto: perché il marketing può aiutarti a farti scoprire, ma nel lungo periodo sono qualità, passaparola, esperienza del cliente e rispetto per chi compra a costruire davvero un catalogo che vende.Fernando racconta perché continua a investire in traduzioni professionali invece di affidarsi solo all'AI, perché non legge più le recensioni ma rispetta profondamente i lettori, e perché preferisce impiegare due anni a scrivere un romanzo piuttosto che pubblicare velocemente qualcosa che non lo convince.Parliamo anche del perché ha rifiutato un'offerta da 300.000€ da una casa di produzione di Los Angeles per i diritti di un suo romanzo, pur non avendo soldi in quel momento.Se sei un marketer, un consulente, un piccolo imprenditore, un autore o una persona che vende qualcosa legato al proprio nome, questa conversazione ti riguarda.Perché il punto non è solo vendere libri.Il punto è capire quando stai costruendo un asset, quando lo stai svendendo, e quanto vale davvero restare libero mentre il mercato prova a convincerti che hai bisogno del permesso di qualcun altro.In questa puntata parliamo di:Amazon KDP e self publishingeditoria tradizionale e controllo degli asset100.000 copie vendute senza essere pagato2M$ di libri venduti e ancora “fuori dal club”catalogo, passaparola e qualità del prodottoperché ha rifiutato circa 300.000€ per i diritti cinematografici di un suo romanzotraduzioni, audiolibri e mercati internazionalimarketing per libri e Amazon AdsAI, scrittura e futuro della narrativadiritti cinematografici e proprietà intellettualelibertà creativa, indipendenza e business personaleI libri di Fernando Gamboa in italiano: https://gamboaescritor.com/it/Pagina Amazon.it con i libri di Fernando Gamboa:https://www.amazon.it/s?k=Fernando+Gamboa&i=digital-text Audiolibri di Fernando Gamboa su Audible Italia: https://www.audible.it/author/Fernando-Gamboa/B006RTHR9KAltre risorse menzionate:Gruppo 20 Books to 50k: https://20booksto50.com/ Your Magic Bakery Of Intellectual Property Rights With Dean Wesley Smith: https://www.youtube.com/watch?v=to1rbDryssw  Yuval Noah Harari https://www.ilpost.it/2024/09/30/yuval-noah-harari/ Il primo romanzo di Andrew Lisi https://tatatapublishing.gumroad.com/l/machsom-romanzo-avventura Altri libri e aziende di Andrea Lisi: https://linktr.ee/copypersuasivo

Servicio publicar un libro en Amazon: https://www.letraminuscula.com/publicar-en-amazon/ RESUMEN: En este directo de preguntas y respuestas, Roberto Augusto resuelve dudas sobre autopublicación en Amazon, pagos de KDP, ISBN, registro de la propiedad intelectual y copyright. También explica estrategias de marketing para vender libros, analiza portadas y fichas de varios autores, habla de concursos literarios, traducciones, uso de la IA, protección de manuscritos y cómo construir una marca personal como escritor. ⏲MARCAS DE TIEMPO: ▶️00:00 Bienvenida y preguntas del directo ▶️01:07 Filtro de calidad editorial ▶️02:04 Cuándo paga Amazon KDP ▶️04:48 Concurso solo para inéditos ▶️05:27 Copyright y registro explicados ▶️08:27 ISBN o registro: diferencias ▶️12:28 Extras al publicar un libro ▶️15:35 ISBN no protege la autoría ▶️16:29 Amazon Ads para vender libros ▶️20:58 Derechos en traducciones y obras ▶️22:16 Marketing tras publicar ▶️24:51 Cuidado con agentes literarios ▶️29:43 Uso de los adjetivos ▶️30:42 Proceso editorial paso a paso ▶️33:12 Cómo vender un libro publicado ▶️38:30 ¿La IA sustituirá escritores? ▶️40:29 Análisis de un libro publicado ▶️45:29 Concursos y condiciones ▶️50:05 Errores en fichas y portadas ▶️01:21:45 Construir una carrera literaria

Masterclass gratis Amazon Ads ➡️ https://www.letraminuscula.com/masterclass-gratis-amazon-ads-para-escritores/ SI deseas PUBLICAR escríbenos : contacto@letraminuscula.com Llama☎ o WhatsApp: +34640667855 RESUMEN: Amazon Ads es la herramienta de marketing más eficaz para vender libros en Amazon KDP, especialmente para autores sin audiencia. Descubre cómo funcionan las pujas, los distintos tipos de anuncios y por qué solo pagas por clic. Además, aprenderás a invertir incluso con presupuestos bajos y por qué un buen libro, junto a una estrategia publicitaria, puede multiplicar tus ventas. ⏲MARCAS DE TIEMPO: ▶️00:00 Por qué no vendes en Amazon KDP ▶️01:06 Qué es Amazon Ads y cómo funciona ▶️01:58 Visibilidad para autores nuevos ▶️02:49 Cómo funcionan las pujas ▶️03:23 Tipos de segmentación en Ads ▶️04:14 Los 4 anuncios que debes usar ▶️05:02 Ventajas frente a redes sociales ▶️05:58 Compra caliente en Amazon ▶️06:49 Masterclass gratis de Amazon Ads ▶️07:47 Curso completo de Amazon Ads ▶️08:22 Contenido y valor del curso ▶️09:37 Por qué Amazon Ads funciona mejor ▶️10:10 Solo pagas por cada clic ▶️10:47 Anuncios con poco presupuesto ▶️11:42 Cómo calcular la rentabilidad ▶️12:22 Los anuncios no hacen milagros ▶️13:18 Buen libro más anuncios = ventas ▶️13:54 Masterclass y despedida

In today's Digest, we cover digital publisher revenues falling 4.55% in Q1 2026 as AI disruption bites, Shein swinging to a US$99m quarterly loss ahead of its Hong Kong IPO, and Amazon Ads and Octave striking a deal to bring News UK's audio brands to Amazon DSP. 

Amazon is selling its AI shopping tech to your competitors, and most operators are ignoring this shift at their own peril. Neil Twa dives into a Retail Dive article that reveals Amazon's strategy of offering its AI shopping assistant to other retailers, not just keeping it in-house. This move could impact your conversion rates if you don't adapt. Neil shares a real-world example of a mid-sized home goods brand that faced similar challenges. With a solid SKU count and decent margins, they had to rethink their customer engagement strategies. Neil outlines three critical moves for sellers: audit your customer data beyond Amazon Ads, use every touchpoint outside of Amazon, and prepare for the influx of decisions every new AI tool brings. This episode is a wake-up call for sellers at every level. The High Voltage Business Builders Podcast is here to guide you through these changes. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep334 See your Amazon numbers in one place and protect your margins with Caiman Data at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep334&learn_mcp=1

Who actually controls your Amazon Ads right now? Is it you, or a checkbox you scrolled past last week? Neil Twa dives into Amazon's new targeting strategy beta inside manual Sponsored Products campaigns. This episode of The High Voltage Business Builders Podcast unpacks the difference between AI that's a tool and AI that's a takeover. Neil shares a real-world story from an operator running a home goods brand with $40,000 to $60,000 in monthly revenue. The margins were solid, but the ad spend was spiraling. Discover three actionable moves whether you're managing one SKU or a hundred. This isn't about being anti-AI, it's about knowing when AI is taking the wheel. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep343 See your Amazon numbers in one place and protect your margins with Caiman Data at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep343&learn_mcp=1

Sixty-four percent of what Alexa recommends to shoppers is sitting outside the organic top ten. Not page two, not rank eleven. Nearly 41% of those picks are outside the visible results entirely. Neil Twa dives into a Marketplace Pulse article that reveals a startling shift in Amazon's landscape. In a study of nearly two thousand non-branded queries, Alexa's AI is bypassing traditional FBA ranks. Neil shares a real pattern from his portfolio, highlighting a home goods brand with solid products and good reviews that still gets overlooked. He breaks down three actionable moves to audit your top five SKUs for intent language, not just keyword density. If you're spending big on Amazon Ads and still getting bypassed by Alexa's recommendations, this episode is a must-listen. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep332 See your Amazon numbers in one place and protect your margins with Caiman Data at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep332&learn_mcp=1

Servicio publicar un libro en Amazon: https://www.letraminuscula.com/publicar-en-amazon/ RESUMEN: En este directo, Roberto Augusto responde preguntas sobre autopublicación en Amazon KDP, estrategias de lanzamiento, subtítulos y palabras clave, Amazon Ads, audiolibros con IA, contenido A+, cuentas para cobrar regalías, uso de QR, marca personal para escritores y concursos literarios. También analiza varios libros de los espectadores y comparte consejos prácticos para mejorar su visibilidad y ventas. ⏲MARCAS DE TIEMPO: ▶️00:01 Bienvenida al directo ▶️01:10 Premio y obra inédita en concurso ▶️02:03 Lanzamiento y subtítulos en Amazon ▶️04:00 Flyers, Ads y cobro de regalías ▶️05:28 Audiolibros con IA y ElevenLabs ▶️09:28 QR para reseñas en Amazon ▶️11:20 Claude para mejorar manuscritos ▶️12:06 Registro intelectual y novela histórica ▶️16:33 Betas de KDP y cambios en libros ▶️19:05 Erotismo, QR y redes sociales ▶️23:00 Análisis de libros en Amazon ▶️32:29 Proceso tras acabar un manuscrito ▶️36:42 Novedades de La Resistencia Ludita ▶️46:05 Cómo crear una marca personal ▶️50:23 Estrategias de precios y marketing ▶️54:09 Concurso, directos y más análisis ▶️01:02:28 Masterclass, depósitos y derechos ▶️01:12:52 Marketing, regalías y editoriales ▶️01:19:03 Futuro de los premios y Amazon Ads ▶️01:22:33 Libros infantiles y despedida

Programmatic advertisers frequently face low engagement and conversion bottlenecks caused by static, generic display ad formats.Fabrice Rousseau, Director of Advertising Experiences at Amazon, breaks down the major update to Amazon's Responsive E-commerce (REC) ad product and how generative AI is transforming display advertising across the open web.Key topics covered include:Automating creative asset generation—including full-bleed images, motion, and video—directly from product detail pages.Integrating Amazon's "Prompt" agentic shopping assistant into open web banner formats.Utilizing runtime Dynamic Creative Optimization (DCO) to personalize creative per publisher context and user intent.Driving downstream brand impact and a 27% conversion lift over traditional display units.How to set up component-based REC campaigns inside the Amazon DSP.Fabrice Rousseau is the Director of Advertising Experiences at Amazon Ads, leading product innovation, automated creative engineering, and agentic e-commerce applications.Connect with our guest:Follow Fabrice Rousseau on LinkedIn: https://www.linkedin.com/in/fabricerousseau/Explore Amazon Ads: https://advertising.amazon.com/Simplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Most sellers waste ad spend without realizing why. Discover the Amazon PPC strategies, budget shifts, and Amazon Ads features that could make your campaigns more profitable. Amazon PPC can quickly become overwhelming. Sellers are constantly choosing between more keywords, more products, higher bids, new ad formats, and increasingly complex targeting options. But according to Paige Plevyak, Senior Retail Media Manager at Pacvue, better advertising does not begin with more tactics. It begins with a stronger foundation. In this episode of the AM/PM Podcast, host Carrie Miller and Paige break down some of the biggest advertising mistakes sellers make, including spreading budgets across too many keywords and ASINs, adjusting bids too frequently, and launching campaigns without a clearly defined goal. Paige explains why sellers with limited budgets should often concentrate on five to ten priority keywords, focus spending on hero products, and use long-tail search terms to build momentum in competitive categories. The conversation also explores when sellers should use Sponsored Products versus Sponsored Brands video, how Amazon Marketing Cloud audiences can improve targeting, and which newer Amazon advertising features may be worth testing. Paige also shares practical advice for recovering after a long stockout, increasing keyword impression share, managing product variations, and deciding when to prioritize immediate profitability over broader visibility. The biggest takeaway is that strong PPC performance rarely comes from constantly chasing the newest feature. It comes from understanding your goals, focusing your resources, and giving your campaigns enough time and data to work. Build the right foundation first, and every optimization you make afterward becomes more intentional, measurable, and scalable. (Time Stamps) -  In episode 538 of the Serious Sellers Podcast, Carrie and Paige discuss: 00:00 - Introduction 01:26 - Paige Plevyak's Retail Media Background 03:02 - The Biggest Amazon PPC Mistakes 04:10 - Choosing Keywords Without Overspending 07:53 - Where Sellers With Limited Budgets Should Focus 09:10 - Prioritizing Hero Products and Variations 12:01 - Sponsored Products vs. Sponsored Brands Video 15:39 - Amazon Advertising Features Worth Testing 18:10 - Using AMC Audiences and Bid Boosts 19:38 - Preparing Your PPC Strategy for Q4 27:15 - How Often Sellers Should Adjust Bids 34:13 - Rebuilding Sales After a Long Stockout

View on YouTube: https://youtu.be/jNUoov9EBfM  Rudolf (Rudi) Schneider is the Head of Ads Europe at Amazon and Marlies Gebetsberger is the SVP Western Europe Personal Care at Philips (recently promoted to SVP and Chief of Staff to CEO). These two repeat guests (appeared on the podcast in 2025 and 2024 respectively) joined Efrain and Daniel live in Cannes.  The conversation covers cultural relevance, interactive media and the importance of meeting audiences within the communities and platforms where they already spend their time. From Philips OneBlade's Fortnite activation to the companies' long-term approach to connected commerce, the panel examines how consumer insight, creative experimentation, data and close collaboration can build brands while also driving measurable business results. Tune in to hear about: Why brands must contribute to culture rather than simply borrow from it How Philips integrated OneBlade into Fortnite, Twitch and gaming communities Moving measurement from passive reach towards active consumer intent The "radical collaboration" behind Philips and Amazon's joint business planning Using shopping insights to personalize messaging across the customer journey Why consistent messaging does not mean using the same creative everywhere The role senior leadership must play in connected commerce and retail media How AI is shifting competition from a battle for visibility to a battle for recommendation Building brands that are both loved by humans and understood by machines   More See Rudi's Prior Apprearence: https://www.fmcgguys.com/quick-fire-shoptalk/  Listen to Marlies' other episode: https://www.fmcgguys.com/marlies-gebetsberger/  Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Send us Fan MailAn ecommerce marketing funnel shows how traffic moves through awareness, conversion, retention, and repeat sales. This video covers DTC marketing strategy, Meta ads, Google ads, UGC, affiliate marketing, email, and SMS. It shows how brands can reduce website drop-off, improve store conversion, and turn more visitors into customers.Stop paying for traffic that leaves without buying, get a full ecommerce growth plan built around the funnel and conversion gaps costing the brand sales: https://bit.ly/4jMZtxu#EcommerceMarketing #EcommerceSales #DTCMarketingWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Why Ecommerce Customers Leave Before Checkout00:49 - Amazon Ads vs. Ecommerce Marketing Channels01:43 - How the Ecommerce Marketing Funnel Works02:10 - Building Awareness With Paid and Organic Traffic02:41 - Moving Shoppers From Awareness to Consideration03:10 - Using UGC and Affiliate Marketing for Sales03:44 - Turning Website Visitors Into Paying Customers04:29 - How Email and SMS Create Repeat Buyers05:44 - How Customer Advocacy Drives Referral Sales07:20 - Where New Ecommerce Brands Should Start08:11 - Building Ads for Consideration and Conversion09:36 - Finding Competitor Ads in Meta Ad Library11:13 - Why Landing Pages Convert Better Than Homepages12:57 - Testing Short and Long Ecommerce Ad Formats14:28 - Landing Page Clicks and Ecommerce Conversion15:56 - Choosing Text, Image, and Video Ads16:56 - Finding Competitor Keywords for Google Ads17:50 - Amazon ICAP Funnel vs. Ecommerce Funnel19:03 - How Customer Advocacy Restarts the Funnel-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Most operators using Amazon Ads are inadvertently boosting Amazon's bottom line instead of their own. Neil Twa dives into the common pitfalls that make Amazon Ads unnecessarily expensive for sellers. He explains how many operators bid on unaffordable keywords, launch ads with unprepared listings, and fail to monitor their margins. Neil shares a real-life example from the Voltage community: a seller generating $18,000 a month but struggling with underwater margins. Neil outlines three actionable moves that operators at every level can implement this week to optimize their Advertising Cost of Sales by SKU. If your Amazon Ads dashboard feels like a slot machine you can't decipher, this episode is for you. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep325 See your Amazon numbers in one place and protect your margins with Caiman Data at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep325&learn_mcp=1

In dieser Ausgabe des AOM DSP Snacks sprechen Florian Vette und Florian Giulio Votta über B2B-Targeting mit der Amazon DSP und warum das Potenzial von den meisten Marken noch massiv unterschätzt wird. Die Themen im Überblick: - Audiences: Welche B2B-Zielgruppen stehen auf Amazon schon heute bereit und wie hoch ist ihre Daily Forecasted Reach? - LinkedIn x Amazon: Was verändert die neue Partnerschaft für das Targeting im CTV-Umfeld von Prime Video, Twitch & Co.? - Identity-Problem: Wie verknüpft man getrennte Business- und Privataccounts über Amazon Identity Graph, Householding und LinkedIn-Daten? - Datenquellen: Wie kombiniert man LinkedIn, Amazon, Acxiom, SEO Tab und Nielsen, ohne sich „kaputt zu targeten"? - Audience-Logik: Warum entscheidet die UND/ODER-Verknüpfung über die Größe deiner Zielgruppe? - Off-Amazon-Inventar: Wann lohnen sich Deals über Publisher-Netzwerke und B2B-Fachportale? - Trust & Always-on: Wie viele Touchpoints braucht ein B2B-Kauf wirklich und warum ist Sichtbarkeit im Buy-Moment entscheidend?

Welcome to Omni Talk's Retail Daily Minute, sponsored by Duvo and Mirakl.In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:DoorDash launches as a native sales channel inside Shopify's App Store, giving independent brick-and-mortar merchants a seamless, no-onboarding path to on-demand delivery.Amazon Ads rolls out retailer-level breakouts in Omnichannel Metrics, letting DSP advertisers see exactly which offline retailers captured sales influenced by their campaigns.Instacart partners with Tractor Supply to bring same-day delivery of pet, farm, and ranch essentials from 2,400+ stores to communities nationwide.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights.

Ho sbagliato una copertina e mi ha condizionato quattro anni di vendite. Con un test da 300€ ho scoperto più cose che in anni di teoria sul marketing editoriale.n questa puntata racconto, dati alla mano, il rilancio del mio romanzo "Machsom" , cosa ha funzionato su Amazon Ads, cosa ha funzionato su Meta, e perché alla fine il problema non era né il marketing né i soldi.Ci sono dei numeri precisi in questa puntata: CPM, costo per lead, tassi di conversione, che vale la pena ascoltare con calma. Se vuoi anche vedere le dashboard e i grafici di cui parlo, il video completo è su YouTube: https://www.youtube.com/@andrealisi-baffo

Servicio publicar un libro en Amazon: https://www.letraminuscula.com/publicar-en-amazon/ RESUMEN: En este directo de preguntas y respuestas, Roberto Augusto responde dudas sobre Amazon KDP, reseñas, derechos de autor, IA para escribir, ilustrar y traducir libros, publicidad, regalías, audiolibros, Kindle Unlimited, precios, preventas y concursos literarios. Además, comparte consejos sobre marketing para escritores, publicación internacional y novedades de Editorial Letra Minúscula. ⏲MARCAS DE TIEMPO: ▶️00:01 Bienvenida al directo ▶️00:34 Comentarios en Amazon KDP ▶️02:36 Claves del escritor del futuro ▶️03:37 IA, escritura y Wattpad ▶️05:00 Competir con libros creados con IA ▶️05:51 Registro, derechos e imágenes ▶️08:40 Marcas e impuestos en KDP ▶️10:50 Traducciones y manuscritos ▶️14:06 Publicar y crear editorial propia ▶️17:28 KDP, contenido adulto y Amazon Ads ▶️21:17 Consultas de clientes y formato ebook ▶️25:50 Estructura narrativa y KDP Chile ▶️28:39 Dudas de idioma y traducciones ▶️30:37 Regalías, preventas y publicidad ▶️37:00 Precios, pagos y concurso literario ▶️43:29 Escritura clara y derechos de autor ▶️48:24 Servicios editoriales y audiolibros ▶️53:38 Kindle Unlimited y recursos gratis ▶️57:15 Contratos, despedida y próximos directos

That Amazon Ads Podcast Episode 125.The 5 ways to use Claude for Amazon PPC in 2026 are here, and one workflow alone saves 80 hours every single week.Stephen and Andrew are back on That Amazon Ads Podcast with a live Claude + AdLabs MCP demo that builds a full Amazon PPC performance report while they talk.Think Amazon PPC automation is just hype?Watch Claude handle keyword harvesting, product tagging, ACOS troubleshooting, AMC queries, and multi-model AI audits using ChatGPT, Gemini and Grok — all inside one workflow.This is how serious Amazon Ads managers are working smarter in 2026, not harder.Drop your questions in the comments.

Amazon zieht den Kaufabschluss zunehmend aus der Produktseite heraus und verschiebt ihn: direkt in den Dialog mit der KI. Gleichzeitig fällt mit den automatisch generierten Sponsored Products Videos eine weitere große Hürde für Video Ads. Ines ordnet ein, was davon für euch als Advertiser jetzt schon zählt.Alle Themen der Episode im Überblick: News #1: Amazon launcht die Sponsored Brands “Brand Gallery” (00:20)News #2: Unified Reporting ist da & die alten Reports gehen (01:36)News #3: Erste Agentic Ads für Alexa+ verschieben den Kauf in den Dialog (02:40)News #4: Prime Day 2026 setzt auf KI für Shopper:innen (03:56)News #5: Baut Amazon jetzt Sponsored Products Videos automatisch? (05:05)Links & Ressourcen:CORTUA Warteliste – Das erste System, das KI mit einem berechenbaren Kern verbindet und deine Amazon Ads von der Strategie bis zur Kampagne steuert. Jetzt Platz sichernFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback hinterlasse einen Kommentar bei Spotify oder auf YouTube: https://www.youtube.com/@ADFERENCEMail: vitamin-a@adference.com

After five days, dozens of interviews, countless presentations, and conversations with some of marketing's brightest minds, one thing became clear:The future of marketing isn't about more technology. It's about better thinking.Throughout Cannes Lions 2026, we spoke with leaders from System1, WARC, Ehrenberg-Bass, Amazon Ads, Pinterest, and many of the industry's leading creative and effectiveness thinkers.In this final Cannes Cut, we reflect on the biggest themes that emerged throughout the week, including:Why simplicity continues to outperform complexityHow AI is settling into its rightful role as a tool—not a strategyThe growing danger of the efficiency trapWhy creativity remains one of the strongest commercial advantages a brand can buildThe return of long-term thinking, brand building, and strategic disciplineWe also sit down with David Tiltman (WARC) to discuss the Multiplier Effect Playbook, organisational barriers to effectiveness, why strategy is becoming more important than ever, and how marketers can bridge the gap between knowing what works and actually doing it.To close out the series, we head back onto the Croisette for one final edition of The Buzz Cut, featuring conversations with:Aaron Starkman (Rethink)Brendan Christie (Strategy Magazine)Ruxandra Papuc (AIN'T)Presented by System1.If you've enjoyed following our Cannes journey, thank you for joining us throughout the week.Chapters:00:00 - Introduction02:15 - Reflecting on an Incredible Week06:30 - Simplicity Wins11:05 - AI Finds Its Place16:10 - The Efficiency Trap21:45 - Why Brand Experience Matters26:10 - Is This the Best Time to Be a Marketer?30:30 - Interview: David Tiltman52:30 - Final Buzz Cut58:15 - Wrapping Up Cannes

Today in the business of podcasting:Registration for The Podcast Atlas debut webinar on July 1 at 2pm Eastern is available here.New Sounds Profitable research from The Podcast Atlas finds 73% of podcast listeners would follow a creator from audio to video and 71% from long-form episodes to short-form clips, showing audience loyalty is tied to creators rather than formats.iHeartMedia expands its advertising partnership with Amazon Ads, becoming a reseller across Amazon Music, Prime Video, Twitch, Fire TV, and Alexa, giving its sellers access to Amazon's first-party shopping and streaming data.Owl & Co. founder Hernan Lopez shares findings from the second annual Global Podcast Economy Report, revealing that ten companies capture roughly 60% of U.S. podcast advertising revenue alongside a vibrant long tail of smaller players.DoubleVerify launches DV Neura, an AI engine that unifies media verification, content classification, and campaign optimization, and can recommend campaign changes across its DV Media AdVantage Platform.Oxford Road's ORBIT tool releases its June 2026 ranking of the top 15 Entertainment and Media podcasts, with The Popcast with Knox and Jamie taking the top spot and the data favoring show-level buying over genre-level approaches.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Registration for The Podcast Atlas debut webinar on July 1 at 2pm Eastern is available here.New Sounds Profitable research from The Podcast Atlas finds 73% of podcast listeners would follow a creator from audio to video and 71% from long-form episodes to short-form clips, showing audience loyalty is tied to creators rather than formats.iHeartMedia expands its advertising partnership with Amazon Ads, becoming a reseller across Amazon Music, Prime Video, Twitch, Fire TV, and Alexa, giving its sellers access to Amazon's first-party shopping and streaming data.Owl & Co. founder Hernan Lopez shares findings from the second annual Global Podcast Economy Report, revealing that ten companies capture roughly 60% of U.S. podcast advertising revenue alongside a vibrant long tail of smaller players.DoubleVerify launches DV Neura, an AI engine that unifies media verification, content classification, and campaign optimization, and can recommend campaign changes across its DV Media AdVantage Platform.Oxford Road's ORBIT tool releases its June 2026 ranking of the top 15 Entertainment and Media podcasts, with The Popcast with Knox and Jamie taking the top spot and the data favoring show-level buying over genre-level approaches.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

In the latest of our exclusive interviews from this year's Cannes Festival, NDA's editor-in-chief Justin Pearse meets Lori Goode, Chief Marketing Officer at Index Exchange. With more than 20 years in digital advertising, Goode has held senior leadership roles at Amazon Ads, Meta (formerly Facebook), and Microsoft. Beyond Index, Lori is an active industry leader, serving on the Leadership Group for Ad Net Zero, the board of BRIDGE, and the Executive Achievements Committee for She Runs It.

AI is changing retail media fast, but that does not mean strategy is going away.In this episode, Destaney is joined by Adam Mellott, Head of Service Delivery, Training, and Education at Better Media, to talk through how AI is reshaping internal training, Amazon Ads, and the way teams learn. They cover Adam's experience at the Prosper Show AI Hackathon, the development of BTR University, and why AI should be used as an enhancer rather than a replacement.From master prompts to brand strategy, this conversation breaks down why the best AI outputs still depend on context, human intuition, and strategic thinking.Connect with Adam on Linkedin: linkedin.com/in/adammellottConnect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

https://youtu.be/b_G8krkwKv8 Ganesh Krishnan, CEO of AiHello, is helping Amazon sellers automate advertising, improve profitability, and scale their businesses using AI. Driven by a mission to give entrepreneurs more freedom and enable them to build businesses around products they love, Ganesh shares how AI can eliminate repetitive work while allowing business owners to focus on strategy, innovation, and growth. In this conversation, Ganesh introduces The AiHello Ads Framework: Tap into the Wisdom of Crowds, Find the Right Keywords, Bid at the Right Level, Dynamically Adjust Bids, and Rinse and Repeat. He explains how AI can leverage historical marketplace data to identify profitable keywords, optimize bids automatically, and continuously improve campaign performance. Ganesh also discusses the dangers of AI hallucinations, why Amazon's incentives differ from sellers' incentives, how AI has transformed his own company's operations, and his vision for building zero-hallucination AI systems capable of advancing toward artificial superintelligence. — Build AI Superintelligence with Ganesh Krishnan  Good day, dear listeners. Steve Preda here, and welcome Ganesh Krishnan, the CEO of AiHello, an Amazon Ads automation company helping you grow your revenues, reduce work hours spent on ads management, and decrease your ad costs. Welcome to the show, Ganesh.  Thank you, Steve. Nice to meet you  Well, it’s great to have you here, and let’s jump right in. And my first question is, what is your personal ‘Why,’ and how are you manifesting it in AiHello?  So it started off with my thesis that we all need to do good towards the planet. A long time ago, I started having my own natural things, selling chemical-free, ecological, sustainable, good-for-the-planet, good-for-your-wallet, good-for-your-health items, and I would sell organic items. And eventually, what I realized was that it was taking a lot of my time marketing, managing it, changing the bids, doing everything. I started working more and more on AI because I’ve worked in AI commercially. I worked in AI in my industry. That was my job. So I said, “Why not use, apply that to my own startup, to my own industry for selling organic things?” And once I started selling it, some of my friends reached out and said, “Can we use your AI for our own businesses?” And I said, “Sure, why not?”  And then I started opening it up. And then one person came through and said, “Okay, let’s release it to the general public, see how it goes.” And then as we started earning money, I realized that I don’t need to do a job. I can have this startup, and I can help different people have their own lifestyle. You could have your own lifestyle. You could sell your own stuff that you like, e-commerce, usually on Amazon, and then we help you have your lifestyle. So this is my personal ‘Why’, is we need more equality. We need more people doing stuff they love rather than doing stuff they hate to do, and they hate to wake up and go to work. So do what you love. We are here to empower you.  Wow, that’s amazing. So you are empowering people to start their own e-commerce businesses on Amazon, and you help them with AI tools to get up to speed and compete with the big boys.  That is correct.  Yeah. I love it. So on your LinkedIn profile, you mentioned that you are, I don’t know what the word was that you used, but something to do with superintelligence, AI superintelligence. So what is it that you are doing, and what is your vision of how AI superintelligence can be tapped into?  It’s a very long topic. But to start off with, we used the old form of AI, which is a lot of regression, a lot of statistics, a lot of big data learning, and a lot of neural networks, if you felt fancy. And then LLMs became a huge thing. And we launched AiHello probably six or seven years ago. LLMs became a big thing two or three years ago. And it was pretty fancy. It was very good. It made life easy for us. But we cannot use it within AiHello to give it to clients, primarily because LLMs start hallucinating once you go past a certain context. The problem with hallucination is that it exponentially becomes larger and larger. Because if the previous thesis is wrong, if your previous hypothesis is wrong, then it builds on top of it, and it builds the wrong things.  Hallucination exponentially becomes worse. And when it comes to finance, when it comes to ads, and when you’re working with sensitive data, this can be catastrophic. So you cannot use these large language models for finance, for situations where you need precise data, and especially when you have lots of context. It’s going to lose the context of the first part. Just because you mentioned something at the start of the conversation doesn’t mean it’s not important. It is critical. As humans, we understand what is the most critical part of a conversation, and then we keep that in mind. But LLMs, because of context limitations, just keep on going and start hallucinating.  So a few months ago, we came up with the idea that we could use something like a large language model, but not based on the transformer model. And we could base it on data so that there is almost zero hallucination. So instead of building weights, we build it based on data. And we launched this. We don’t use it on AiHello, but we decided to use it on an email service because we have a lot of emails. We process a lot of emails for clients. We process a lot of emails for specialists. So we could use the zero-hallucination approach within emails, and if it is successful, then we can put it into AiHello.  And we can, of course, release it as an API as well. So this is going to set the basis of artificial superintelligence because what is stopping us right now from reaching or breaching that wall of artificial superintelligence is this hallucination. And of course, there is also logic. LLMs are pretty stup*d. They don’t understand. You can teach them, they learn, but they do not question what you teach them. They always take it on blind faith.  Yeah. Wow. That is genius. I love it. You are going to un-hallucinate AI. And if it stops hallucinating, essentially it becomes a lot more powerful and scalable. AI becomes scalable, or this whole process becomes scalable. That’s fascinating. So your ‘Why’, your mission, is to empower all these people to run their businesses. Do you have a framework for this that you could describe in three to five steps? How do you get someone up and running with their own business on an e-commerce platform? Or do you have any other framework that you could share with the audience? Something simple that they may be able to benefit from? One of the caveats of using AI is that it needs a lot of data. So if you’re just starting out with your e-commerce business, you need to put more of your human intelligence, more of your gut instinct, more of your thoughts, and more of your emotions into building it out. And once you have built up enough data, then you can put it into AiHello and start automating it. So what I would say, if you’re starting an e-commerce business, is hire a specialist who can help you launch off the ground.  Do a bit of the hypothesis work, do a bit of the analysis, and then come to AiHello and start automating it. You can only start automating once you have a good idea of how things work for you. And finding how things work for you is something you need to do on your own. It’s like you can’t start running, or you can’t start driving a car, until you learn how to crawl and until you learn how to walk.  Okay. So basically, it’s the age-old innovation thing that you have to innovate something on your own, and then you can scale it with AI. That is correct.  Yeah. So let’s say I came up with some kind of formula, concept, or product that is currently not being promoted, and I believe it would work. Or maybe I’ve already tested it and I want to scale it. I want to get on Amazon and sell it there. What can you do for me? What are the steps for me to be successful with AiHello’s help? So the first thing when you select a product, is: what are the keywords for it? What keywords do you use for that product? The second would be: what are the bids for that product? For each keyword, what is the right bid to put up? And then you have other things like budgeting. Do you change the bid depending on the time of day? Do you change the bid in total? Those are the things that you need to keep adjusting continuously.  With AiHello, we automatically harvest the right keywords for your product. We change the bid. We optimize the bid. We also do dayparting, where you can change the bid depending on the time of day. So there are different things that you can use AI for. You could certainly do all of it manually, but it’ll probably take you days or weeks to do what AI can do in a couple of minutes.  So a couple of minutes. But doesn’t the AI also need traffic data to be able to define things?  Yeah. So one of the other things about AiHello is that, because we have the wisdom of crowds, if you come up with a keyword, we know exactly how that keyword is going to perform. As you say, you have the wisdom of crowds. Can you extrapolate what you’ve experienced with other products and other customers onto a new product that doesn’t yet have a lot of traffic? Is this what you mean by the wisdom of crowds? Or what do you mean by the wisdom of crowds?  Let me give you an example. Let’s assume you want to sell coffee, and you go to our platform and say, “This is my product. It’s coffee. Help me sell it.” So what we do is, we know this is coffee. What are the keywords around it that are going to help sell it? Because we’ve sold other coffee products, we know that organic coffee sells well. We know coffee in the morning sells well. Black coffee sells well. Caffeine sells well.  And we also know, based on the previous performance of other keywords, what a good bid is for each keyword. If you don’t know the keywords, then of course you have to spend time researching them. And if you don’t know the bids, then you have to spend time researching what bid to put in. But we do all the research for you, and you put it in. And the second part, the bigger part, is that if the bid doesn’t work out, if you’re not selling, then we increase the bid automatically. If you are losing money, then we decrease the bid automatically. So that bid optimization is a critical part of AiHello.  Yeah. We use Amazon ads to promote my books. And yes, it takes a lot of skill to find the keywords, eliminate the negative keywords, adjust the bids, have the right bids, and avoid overspending or underspending. But Amazon also does much of the machine learning. So what is it that Amazon does, and what is it that you have to do? And why doesn’t Amazon do what you have to do?  The most critical piece of information to keep in mind is that your aims and objectives are the opposite of Amazon’s aims and objectives. Amazon’s aim is to make money, and your job is to make money. You don’t care if Amazon makes money or not, and Amazon doesn’t care if you make money or not. So when you put up a bid, when you run ads, Amazon will maximize that ad spend, whatever it is. In some ways, it’s like a casino.  You go to a casino, and the job of the casino is to win money from you, and your job is to win money from the casino. Ads have become a lot like gambling nowadays. You throw money into it. You expect to make money. Ninety percent of people lose money, and they give up. And Amazon always finds fresh sellers to move on. You cannot depend on Amazon because Amazon is not on your side.  Yeah, that makes perfect sense. Yeah, I always thought that on some platforms it was really difficult to make money with ads. Facebook, I think, is so competitive that it’s probably very difficult to make money. I know a lot of people who have spent a lot of money on Facebook, but I don’t know very many who have figured out a formula that continues to work. Okay. So you’ve helped someone find their keywords, the right bids, and how to adjust those bids. But what we’ve found is that at some point, ads die, and then we have to switch things up. It actually happens quite frequently that you have to create new campaigns and new ads. So what’s the dynamic there? How do you optimize so that you’re not still supporting ads that don’t work anymore, and you switch at the right point?  So when we say ads, it’s not technically the campaigns. A campaign is just a container for all of your ads. You have products inside it, and you have keywords inside it. So a campaign is made up of products and keywords. And the question is, when you say ads die, did the keywords die? Then you need to add new keywords, right? You always have to keep adding new keywords and testing new keywords. It’s a continuous job of trying to find the right keywords for your book or your product, and then optimizing the bids constantly to make sure that you’re profitable.  You have to make sure that your ads don’t die because of a lack of fresh keywords. And of course, there’s always a limit to the number of keywords you can add because each product has a limited number of keywords that people are searching for. Maybe there’s a long-tail keyword that’s going to make money, but there’s not enough search volume. Or maybe there’s a high-volume search keyword, but it’s not profitable for you. So you have to figure out what the right strategy is for you. Eventually, if your product is good, you’ll make money. If your product is not good, you won’t make money. That’s the bottom line. With ads, you quickly find out if your product…  So essentially, it’s a cyclical thing. So you find the keywords, you figure out the right bids, you adjust the bids, and then you have to find new keywords and keep doing this.  Yeah.  So why do keywords go stale? Do people not search for certain things anymore?  There could be multiple reasons for it. One reason is that a competitor has come in and taken your search volume. And you have to know: are you losing search volume? Are you gaining search volume? Has your search volume dropped off? The second reason is that people are not searching for that keyword anymore. Is it out of fashion? The third is: are you underbidding? Is the bid too low? Again, you would know by the number of impressions. Have the impressions dropped off?  If the impressions have dropped off, is it because of a competitor? If it’s not because of a competitor, are people searching less? Are your bids too low? If the search volume is the same, are people clicking less? Why are they clicking less? Is it your images? Is it your product? Is your product no longer in fashion? I mean, I don’t know. Maybe a few months ago, fidget spinners were really in fashion, and nowadays no one uses them. So those things go out of fashion.  Yeah. The spinners, I remember. They’ve been out of fashion for a while.  Yeah.  Yeah, that’s fascinating. So it’s a never-ending cycle of innovation and figuring out what works and what doesn’t work. So let me ask you this: What drives growth in your business?  Most of the growth is… There are different ways to put it. Four years ago, we used to create a lot of blogs. We used to create lots of content. We used to create lots of YouTube videos. And then ChatGPT came along. If you ask kids now, “Do you Google that?” They don’t know what Google is. They really don’t know what Google is. And that’s not a cliché. It’s surprising. They’ll be like, “What Google?” Everything goes through ChatGPT.  So for us, growth went from Google to ChatGPT. And we didn’t spend enough time optimizing for LLMs on our site. So what drove growth before was blogs and YouTube. And what drives growth now is large language models like ChatGPT and Claude. People just ask ChatGPT, “What do I do about this on Amazon?” It recommends solutions, and then we go through them.  So how do you leverage large language models or AI applications?  This was one of the biggest boosts to our company. We managed to set the processes right. We managed to create the templates. We managed to bring structure to our company. Development work has become ten times faster. The turnaround is ten times faster. We’re able to release features quickly. We’re able to find bugs in our existing code quickly. There are a lot of things going on. If I were to say that our company is no longer the same company it was even a year ago, that would not be an exaggeration. It would be the truth. What we were a year ago is not at all what we are right now.  So in what way did you change? Is it coding that accelerated and changed everything? I mean, in what other ways did you change as a company?  So the code is all done with AI first. Our developers use AI. They put in the prompt, they check the results. There is a second developer who checks whether everything is okay and whether everything is done. And then finally there’s QA, and then we push it to staging. We used to do roughly one-month or forty-five-day sprints. Now we do weekly sprints. So it has gone four times faster. The biggest hurdle for us was managing clients and how we manage them. We never had any structure.  So we talked a lot with ChatGPT. We talked a lot about what the right way was to bring structure and accountability into the system. We managed to set up all the software required for accountability. It helped us fix those issues. It created structure. It created accountability for all the people, and then we implemented that. Finally, the last one, which was the most debatable, is that we require a lot of content. We require a lot of graphics. We require a lot of videos for clients on Amazon. I actually went to buy something on Amazon a few days back, and what was puzzling was that when I zoomed in on the images, you could see they were AI-generated because they all had these silly AI mistakes—spelling mistakes, random words.  So almost everything on Amazon right now, all the images, are kind of AI-generated. It’s hard to blame them. We ourselves use AI for a lot of the images. We make sure we don’t have the silly mistakes, but we do use AI as well. So the turnaround time for graphics is faster because of AI as well. Though some clients do complain that they don’t like AI-generated assets. And if a person looks a bit too AI-generated, they just reject it outright. So that is the most debatable part of it. But overall, our company is called AiHello. It’s AiHello. And if we don’t say hello to AI, then we’re not AiHello.  Yeah. Love it. I love the head and the one arm.  Yes.  The hello, and that’s it.  Yeah.  So what is one thing that you’re actively trying to figure out in your business right now? We are a remote-first company, and I’m struggling to bring about accountability among all the team members. We do have a good number of employees. Ninety percent of our employees are good. Ten percent still have accountability issues. And for me, that is a bit of a hurdle. It is a bit of a challenge to push those people who are dragging their feet about AI. Yeah. Because they are not comfortable with AI. They want to do what they are good at and don’t want to do something new.  There is also a bit of hesitation that they might lose their jobs because of AI, although we’re not planning to let go of anyone. Rather, we are hiring more people because we’re able to grow faster. There is an old saying that companies won’t go extinct because of AI, but companies that don’t use AI will go extinct because of AI. Because we are using AI a lot, there is a chance for us to scale, for us to expand significantly. And I want to tap into this advantage and grow. I want to hire more people, and I want to grow. I don’t want to let people go.  So this is a very good opportunity. You hear about Coinbase letting people go. You hear about Facebook letting people go because of AI. And I think those are all nonsensical excuses. Those companies are not growing very well, and they are blaming AI for letting people go, which I think is absolutely nonsensical. There is a very good opportunity for people to grow and for companies to grow using AI and increase their hiring. If you’re letting people go because of AI, it’s just a nonsensical excuse.  So what do you think is the mental hang-up for people? What prevents better AI adoption or faster AI adoption? A long time ago, when computers were being introduced into many industries, I remember there were huge protests because people thought computers would take away jobs. And it did happen. People did lose jobs because of computers. There were many people pushing papers who lost their jobs. And a lot of people refused to learn about computers because they said, “This is nonsensical. I can do it better by hand.” Can you imagine telling people right now that it’s better to do things by hand than to use a computer?  I mean, if you want to do calculations, please don’t use Excel or Google Sheets. Use a pen and paper and tell me you can do it better. It would be absurd to think that way. But at that time, people really did have the mentality that it was better to do things by hand than with Excel. Now, the AI revolution is probably a thousand or a million times bigger than that. And you can drag your feet. There will always be people who drag their feet and say, “I can do it better. AI is just nonsensical.” And sure, some of that is true. But the overwhelming majority of tasks are going to be done extremely well with AI.  And it’s not just large language models. It’s everything. Regression analysis, data analytics, big data analytics, forecasting, calculations. I’m not even talking about transformer models. I’m talking about everything related to AI. So much can be automated and done by AI that if you’re not involved with it, you’ll get left behind, just like the people who didn’t use computers. Do you feel like people have to be highly educated to be able to use AI? Or can people with less formal education benefit from it as well?  I don’t think it has anything to do with education. I think the learning curve for AI is smaller than the learning curve for computers. If you’re already using computers, you can just install a command-line interface and have things running. Actually, you can go to ChatGPT and ask some questions, and you can build something. But if you want to build serious applications, you can use a command-line interface and build them out. I think the learning curve is probably just a couple of hours to become proficient with these tools. I’m thinking more about this: As AI tools develop and take many of the routine, repeatable tasks off our shoulders, doesn’t that mean we will spend more of our time on high-level thinking and orchestration? And won’t that require some kind of mental ability to do that? It requires you to understand context, understand the implications of things, and be able to connect the dots. So that’s what I mean. The people who can really use AI tools have this higher level of awareness and thinking. They can combine ideas and create new things. But are there AI tools that people with less advanced analytical skills can also use? Absolutely. And you’re 100% right. You’re 101% right. This is what I’ve been advocating for a very long time. Don’t spend your time doing mundane, repetitive daily activities that can be automated. Let AI handle them. You should focus on the things AI cannot do right now, which is human-level intelligence: Strategizing. Planning. Working on the bigger-picture tasks. So you’re 100% right, and that’s the direction we should be moving in. And this brings me back to the point I made earlier: You should do what you love. The things you don’t love, the repetitive tasks, should be done by AI.  Yeah. Love it. So what is your vision, ultimately, for AiHello?  So my vision for AiHello goes beyond AiHello. We have something called HalZero, which is the engine we want to put behind AiHello. It’s a zero-hallucination LLM. And we are working toward making it happen. We plan to release an API for it soon. If it does happen, then we would probably have a model that can take in data and answer general-knowledge questions with zero hallucination. And we’re building it based on how the human brain works. The human brain is not one-dimensional. ChatGPT is one-dimensional. Transformer models are one-dimensional.  You give them data, they run it through the transformer model—the encoder and decoder—and then they give you an answer. But the human brain is built in layers. What we call the lizard brain sits at the base, and as you go higher, things become more and more complex. So the brain is information and action, and everything is filtered through it. Then we act on the filtered result. Machine learning models right now do not have these kinds of filters. They have something similar, which is called chain of thought, but that’s really thinking out loud. This kind of reasoning should exist within the latent space of the machine learning model. It should be built into the model itself.  I’ll give you an example. If you had been taught all your life that the sun is green, and tomorrow you woke up in Virginia, went outside, and saw that the sun was yellow, you’d say: “Oh my God, I’ve been lied to all my life. The sun isn’t green.” You would question what you had been taught based on a single observation. But if a machine had been trained for years that the sun is green, and then it saw that the sun was yellow, it might conclude: “The sun is wrong today because I’ve been taught that the sun is green.” The real test of intelligence is this: Can it question its training data? And the answer is no. It won’t, because it has been trained on that data. It has been trained on those tokens.  Yeah. So that’s AI superintelligence? The ability to question the training data?  That is correct. Yeah. So we build it based on connections. How strong is this connection? How many people have stated this fact? What is my own observation? Which observation is stronger? There is always conflict. In the human brain, there is always a conflict between what people say and what we think. Then our logical brain chooses what is usually the best answer. That is how we have a collective consciousness. We also have a personal consciousness. We always have to decide which one is best.  Love it. Well, that’s great. So if you’re running a business and you need to sell a product, and you want to figure out how to be successful on Amazon, how to leverage your ads, and how not to overspend, where should you go? How can people get in touch with you, Ganesh, and your team? And what’s the first step for listeners?  You can send me an email at ganesh@aihello.com. You can connect with me on LinkedIn. I’m always available, and I’m happy to have a chat with you.  All right. So if you’re listening out there and you’re in e-commerce, or you want to get into e-commerce, and you don’t know how to leverage all the tools that are out there, don’t forget: Amazon is in the business of making money, not necessarily making your business profitable. So you can use AiHello to help you. Reach out to Ganesh on LinkedIn and get your team involved. And if you enjoyed listening to this episode, make sure you check back every week because I have successful entrepreneurs sharing their ideas—or at least some of the good ones—with you. So thanks, Ganesh, for coming.  Thank you, Steve.  And thank you for listening. Important Links: Ganesh's LinkedIn Ganesh's website Ganesh's email: ganesh@aihello.com

Send us Fan MailAmazon Ads billing cycle limits can cause frequent $500 charges, cash flow stress, and payment issues for sellers. This video explains how Amazon Ads credit limits work, how to request a higher payment frequency limit, and when sellers should ask for $1,000 or $1,500. Learn how Amazon PPC billing threshold changes can help reduce charge frequency, support ad spend, and give sellers more time between payments.Stop letting Amazon Ads billing issues squeeze cash flow. Get a clear ad payment plan before the next charge hits: https://bit.ly/4jMZtxu#AmazonAds #AmazonPPC #AmazonAdvertising #AmazonSellers #AmazonFBAWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - How Amazon Ads Billing Cycle Works00:36 - Why Sellers Hit the $500 Billing Limit00:59 - Where to Request a Billing Limit Review01:24 - Increase Payment Frequency Limit in Amazon Ads01:41 - Best Credit Limit Request for Sellers02:12 - Credit Card Limit and Approval Timing02:36 - Why Higher Amazon Ads Billing Helps Cash Flow03:10 - When Sellers Should Request a Higher Limit-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode, Josh interviews Destaney, CEO of Better AMS, about advanced Amazon advertising strategies. Destaney shares insights on setting ad budgets based on brand goals, structuring campaigns for profitability and growth, and the importance of campaign-level organization. They discuss the challenges of managing large SKU counts and the need for software tools like Pacvue, highlighting that expertise is crucial to leverage such platforms. Destaney emphasizes using data-driven, white-hat strategies and staying proactive with Amazon ads. The episode wraps up with actionable tips and an invitation to connect with Better AMS for further learning and free brand audits.Chapters:Introduction & Guest Background (00:00:00)Josh introduces Destaney, CEO of Better AMS, and discusses her background in Amazon advertising.Destaney's Experience in Amazon Ads (00:00:49)Destaney shares her journey, starting young in Amazon ads, and her experience managing large ad spends.Budgeting for Amazon Ads (00:01:23)Discussion on how brand owners should approach setting budgets for Amazon ads based on goals and growth.Structuring Campaigns for Different Objectives (00:02:05)Destaney explains campaign-level structuring for profitability, keyword research, brand defense, and market share.Fluid Budget Allocation & Campaign Adjustments (00:03:05)How to fluidly adjust budgets between campaigns based on product launches and changing objectives.Challenges Managing Many SKUs & Need for Software (00:04:05)Josh describes the difficulty of managing 1200 SKUs and the need for software to optimize Amazon PPC.Evaluating Amazon PPC Software & Automation (00:05:14)Destaney discusses the importance of having knowledgeable staff and choosing the right software for automation.Advanced vs. Automated Software Solutions (00:07:08)Recommendations for advanced users (rules-based tools like Pacvue) vs. automated solutions for less experienced teams.Limitations of AI in Amazon Ad Tools (00:08:10)Destaney explains the current limitations of AI in Amazon ad software due to restricted data access.Pacvue & Importance of Expertise (00:09:04)Josh and Destaney discuss why Pacvue is powerful but requires deep Amazon ad knowledge to use effectively.Actionable Takeaways for Brand Owners (00:10:33)Josh summarizes three key action items: focus on brand metrics, shift mindset on ranking strategies, and invest in expertise.Closing & Where to Find Destaney (00:13:38)Destaney shares where listeners can follow her and learn more about Better AMS, including free brand audits.Links and Mentions:Tools and Software"Perpetua": "00:07:08""Pacvue": "00:08:40"Websites and Social Media"Better AMS" now BTRMedia: "00:13:52""LinkedIn": "00:13:52"Transcript:Josh 00:00:00  Today I'm super excited to introduce you all to Destaney with Sean. Destaney is the CEO of better AMS and better. AMS is a retail media agency managing over $50 million of spend across Walmart and Amazon. So with that, welcome to the show, Destaney.Destaney 00:00:16  Thank you so much for having me, Josh. Really excited to be here.Josh 00:00:19  I'm super excited to have you on the show. My team is also excited to have you on the show, because they watch your YouTube videos and all the content that you're putting out, and oftentimes in our own strategy meetings, it will be, hey, I remember Destaney said this, Destaney said that. And so to have you on the podcast, I'm super excited to have you here. And I think I want to encourage our listeners to pay attention, because Destaney knows what she's talking about as it relates to Amazon advertising.Destaney 00:00:49  I hope so. I have been in this space for like six years, and I have done nothing but Amazon ads. So, you know, a lot of people are forced to go wide, whether it's because you're brand building or how quickly the industry industry changes.Destaney 00:01:02  I was super thankful to be thrown into Amazon advertising management at like 22 years old. I think my first large brand was managing around $10 million spend a quarter, so I, I had to learn really fast and this is all I know at this point. So thank you everyone for supporting my content because you are, you know, paying for my meals at night.Josh 00:01:23  I love it. A lot of brand owners come to you probably and say, oh well, my budget is unlimited if it's profitable, right? Like if it's profitable, then spend as much as you want. And I think I've fallen into that camp at some times. So Destaney, based on your wealth of knowledge and experience working with even higher level brands, doing 300 million a year, what, like how would you recommend a brand owner comes up with a budget for their products?Destaney 00:01:53  Yep. Yeah. So a budget's obviously so dependent on goals and growth and all of those things. So I always struggle to give that. I will say I interviewed a ton of the other agency owners.Destaney 00:02:05  I think we're managing in total. I kind of like over $500 million worth of spend. And what everyone said an average tacos for a high growth brand that's trying to be competitive is around 10 to 15%. I don't love giving that as a general gauge, because I know a lot of people have certain SKUs that are going to be a lot higher because they're more competitive category, different goals. And I hate giving like one size fits all solutions. Anyone who's listened to me or follow me knows that. It's like my biggest pet peeve. but I will say something to remember is that Amazon advertising is actually really precise. you know, sometimes like Facebook ads where you're doing audience targeting and behavioral aspects are combined in Amazon. Ads are not like that. You can be so granular. So one thing we recommend is we we set up all of our strategies on the campaign level. So when a brand comes to us we're going to have campaigns for profitability. We're going to have campaigns for keyword research. We're going to have campaigns for brand defense, and we're going to have campaigns for rank or market share.Destaney 00:03:05  And when we have all of those set up, that means we can take that budget and fluidly adjust based on our needs. So if we have a $20,000 a month budget and this month we're launching a new product, we're going to shift more of that budget to be focused on rank. And that's going to take away from our profitability campaigns, which means we're probably going to have a higher ACOs, but we're launching now the moment that becomes steady. We're going to lower our budget on our rank and move to profitability. So that way we can be really fluid with those adjustments that make your Amazon advertising align with your actual top line sales goals.Josh 00:03:40  Now that makes a lot of sense. Now I think we I could dive in even further with you. We could get into some real nitty gritty stuff here. Maybe that would have to be a part two. because what I'd like to shift into is we went through this last year in terms of trying to identify a software solution that could execute a lot of these good strategies.Josh 00:04:05  So for our team, you know, we hired an internal PPC manager. We were formerly with an advertising agency for I think four years. So we'd been with them for a long time. But to your point, you know, it's hard for an agency to really get into the details of every single product and tracking their metrics. And w...

$17.200 millones en un solo trimestre, ese es el tamaño de Amazon Ads y acaba de soltar sus novedades en el Upfront de Madrid.Estuvimos ahí el día del anuncio y nos sentamos con Marta Álvarez (Head of Agencies) a desmenuzar las herramientas nuevas de Amazon Ads: desde leer las emociones del chat en Twitch hasta IA que monta tu campaña. Te contamos qué significan de verdad para las marcas, las agencias y para ti.¿Listo para que la publicidad te conozca todavía mejor?

Learn how to turn your product images into video ads in minutes using Amazon Ads' Video Generator inside Creative Studio. In this step-by-step tutorial, I'll show you how to create, customize, and test Sponsored Brands video ads without any editing experience.• *Learn More* https://advertising.amazon.com/lp/build-your-business-with-amazon-advertising#Ad #AmazonAds

Send us Fan MailAmazon seller fees 2026, Amazon Ads payment changes, FBA fuel surcharge, and cash flow pressure are changing how sellers plan profit. This podcast covers ad spend payments, seller boycott concerns, rising costs, AI agents, ecommerce SOPs, and business growth systems. Learn how Amazon sellers can think about margins, pricing, AI tools, leadership, and process changes during a tougher marketplace year.Stop guessing through Amazon fees, ad changes, and margin pressure. Get a clear growth plan before your profit gets squeezed: https://bit.ly/4jMZtxu#AmazonSellers #AmazonFBA #AmazonAds #EcommerceGrowth #AIToolsWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 - Amazon Seller Changes in 20261:09 - Amazon Ads Payment Change and Seller Boycott2:04 - Credit Card Rewards and Ad Spend Cash Flow3:02 - Why the Amazon Ad Boycott Had Low Impact4:40 - Seller Fees, Cash Back, and Margin Pressure5:23 - FBA Fuel Surcharge and Rising Costs6:10 - Tariffs, CPC Increases, and Profit Problems7:02 - Amazon Pricing Ripple Effect Across Ecommerce7:40 - AI Agents and Ecommerce Workflows8:31 - Why AI Is Not Replacing Sellers Yet9:03 - MAG AI and Business Process Automation10:06 - How AI Helps New Brands Start Faster10:36 - Why AI Should Not Run Amazon Ads Alone11:22 - Claude, Perplexity, and AI Tools for Business12:25 - Rufus, AI Shopping, and Consumer Trust13:19 - MAG AI, SOPs, and Human Review14:18 - How MAG Balances AI With Core Services15:12 - Ecommerce Growth, Software, and New Business Units16:02 - Custom AI Agents for Business Problems17:49 - When Software Should Fit the Business18:51 - Small AI Tools and New Business Ideas20:32 - Trust, Client Growth, and Ecommerce Services22:52 - Leadership, Teams, and Managing Growth24:24 - SOPs, Checklists, and Process Control26:11 - Teaching, Multiplying, and Training Teams27:42 - AI as a Tool, Not a Replacement28:25 - Ecommerce Growth Plans and Future Markets-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailFinding effective targets for Amazon advertising can be challenging for even seasoned sellers. This video demonstrates how to effectively find advertising targets on Amazon, moving beyond basic keyword suggestions and competitor analysis to leverage Amazon's own system for better targeting insights. Learn how to optimize your amazon ppc strategy and improve your amazon sponsored products and amazon sponsored brands campaigns.Need help setting up Amazon ads the right way? Book a coaching call: https://bit.ly/4jMZtxu#AmazonAds #AmazonPPC #AmazonSellers #AmazonAdvertising #MyAmazonGuyWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Finding Better Amazon Ad Targets01:03 - Setting Up a Sponsored Product Campaign01:32 - Why One Product Matters01:58 - Automatic Targeting and Bids03:05 - Automated Rules in Amazon Ads03:56 - Creating the Manual Campaign05:22 - Feeding Terms Into Ad Groups06:35 - CTR and Conversion Rate Filters07:08 - ROAS Filter and 30-Day Performance07:32 - Exact, Phrase, and Broad Campaigns08:16 - How the Keyword Funnel Works08:50 - Automating Amazon Keyword Research-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

How to get money from Amazon every day. There's now a 30-minute delivery, and a strategy you won't find anywhere else. These and more buzzing news on this week's episode! We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Amazon Ads introduces Dynamic TV Creative for Prime Video https://advertising.amazon.com/en-us/library/news/dynamic-tv-creative/ Helium 10 New Feature Alert: Our TikTok Ads tool now includes inventory-based automation rules that can remove products from GMV Max campaigns when stock drops below a set threshold. When inventory is replenished, the tool can automatically re-add products, helping sellers avoid wasting ad spend on low-stock items while saving time on manual campaign management. Amazon Rolls Out Amazon Now to Dozens of Cities Across the U.S., Providing 30-Minute Delivery to Millions of Customers https://press.aboutamazon.com/2026/5/amazon-rolls-out-amazon-now-to-dozens-of-cities-across-the-u-s-providing-30-minute-delivery-to-millions-of-customers Amazon Singapore cuts ‘less than 10%' of workforce as it winds down Fresh delivery, local seller operations https://www.channelnewsasia.com/singapore/amazon-singapore-layoffs-fresh-grocery-delivery-service-6106446 Helium 10 is hosting the Elite Listing Optimization and Creative Masterclass on May 18 at its headquarters in Irvine, California, featuring Bradley, Carrie, and other experts sharing exclusive strategies for Amazon, TikTok, and Walmart sellers, including AI-powered listing creative, competitor keyword research, AI image generation, A+ content, split testing, and Amazon storefront optimization. Seats are available at http://h10.me/mayelite, and listeners can use code ELITE100 to get your tickets for free. Helium 10 is also promoting the 2026 Amazon Prime Day Ad Summit in Seoul, Korea, where Bradley will be speaking; sellers in Asia can check details and sign up at http://h10.me/seoul   In episode 521 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:00 - Introduction 00:39 - How to Get Amazon Disbursements Daily 02:38 - Amazon Introduces Customizable Prime TV Ads 04:43 - TikTok Ads Inventory Rule Setup 06:52 - Amazon Rolls Out Amazon Now for 30-Minute Deliveries 08:22 - A Strategy No Other Tool Has 11:02 - Amazon Singapore Shuts Down 3rd Party Sellers 11:34 - Your Exclusive Invite to Our Listing Optimization & Creative Masterclass 13:50 - See Bradley Speak in Korea

In this episode of Next in Media, Mike Shields sits down with Alan Moss, VP of Global Advertising Sales at Amazon Ads, to talk about Amazon's rapid transformation into a full-funnel advertising powerhouse. Alan walks through how he joined Amazon mid-COVID in 2020 and within a few years helped land an 11-year NFL deal, launch Prime Video ads, and close an NBA partnership that made Prime Video a year-round sports network.  He and Mike dig into what's working in the upfront market, why Amazon sees retail media and streaming as one unified full-funnel business, and how Amazon DSP's partnerships with Netflix, Disney, Roku, and others now reach 90% of household audiences. They also get into the growing role of Twitch and creators as a mid-funnel marketing lever, and why Alan believes the future is AI agents — not just for creative optimization, but for full campaign orchestration. Key Highlights

Send us Fan MailAmazon seller fees, FBA surcharge, Amazon Ads payment changes, and A+ content alt text updates are adding new pressure on margins. This April update covers fulfillment fee increases, credit card payment changes, retail proceeds billing, and seller account impact. It also explains why alt text indexing changes matter for Amazon SEO, A+ content, brand story modules, FAQs, and product ranking.Amazon fee changes, ad billing shifts, and A+ content updates can drain margin fast. Get a seller account review before the next update hits: https://bit.ly/4jMZtxu#amazonfbanews  #AmazonSellers #AmazonAds #AmazonPPC #ecommercetips Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps:00:00 - Amazon FBA Surcharge and Fee Pressure01:12 - Why Seller Margins Are Getting Hit02:04 - Amazon Ads Credit Card Payment Changes03:18 - Retail Proceeds and Ad Billing Risk04:24 - A+ Content Alt Text Indexing Change05:40 - Why Alt Text May No Longer Help Ranking06:52 - Brand Story, FAQs, and A+ Content Updates08:05 - Seller Reaction to Amazon Payment Changes09:18 - What Sellers Should Check in Seller Central10:25 - Amazon Updates That Can Hurt Profit-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Amazon is gearing up for its third-ever upfront event next month in New York City – and programmatic is at the center of its pitch. "We're encouraging brands and agencies to consolidate into the Amazon DSP to drive better outcomes," says Sarah Iooss, head of agency partnerships at Amazon Ads.

A major Amazon Ads payment update has been delayed to August 1st, 2026. Amazon now has a solution for reducing storage fees and how to identify keywords that Amazon's algorithm considers relevant to your products. We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Update on Amazon advertiser payments https://advertising.amazon.com/library/news/update-on-advertiser-payments/ Identify untapped product opportunities with Discover Unmet Demand https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM0FLQzhBUFBTQk40RzhN Introducing Global Warehousing & Distribution — now available in Shenzhen, China https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWUQ5WVI1RjRSVkJIUlBX TikTok Shop is expanding in Europe: Poland and the Benelux countries will follow soon https://www.retaildetail.eu/news/general/tiktok-shop-is-expanding-in-europe-poland-and-the-benelux-countries-will-follow-soon/ In episode 513 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:00 - Introduction 00:42 - MAJOR advertising payment updates delayed to August 1st, 2026 02:35 - Understand customer preferences with Review Insights on TikTok 06:34 - Identify market opportunities with NEW Discover Unmet Demand feature 08:56 - Identify keywords Amazon's algorithm thinks is relevant for your products 13:40 - Reduce storage costs with Amazon GWD in Shenzhen 16:11 - Is TikTok Shop finally expanding to more European countries?   Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!  

Learn how to turn your product images into video ads in minutes using Amazon Ads' Video Generator inside Creative Studio. In this step-by-step tutorial, I'll show you how to create, customize, and test Sponsored Brands video ads without any editing experience.• *Learn More* https://advertising.amazon.com/lp/build-your-business-with-amazon-advertising#Ad #AmazonAds

Send us Fan MailJoin Noah Wickham from My Amazon Guy as he discusses current amazon ppc strategy and answers audience questions on managing brands effectively. This session covers screen shares of Amazon Ads dashboards, focusing on audience targeting, performance metrics, and search impression share. Learn about optimizing your amazon advertising campaigns and discover the best approaches to amazon sponsored ads.Stop guessing your ad strategy, get a real breakdown of what's draining your budget and fix it fast: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #EcommerceStrategy #AmazonSellerTips #PPCAdvertisingWant free resources? Dowload our Free Amazon guides here:Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - PPC Overview and Common Questions00:52 - Understanding Cost Per Click Basics02:13 - Suggested Bid vs Actual CPC Explained03:33 - Bid Adjustments and Top of Search Strategy04:33 - Low Profit Margin and PPC Strategy05:31 - High CPC Examples and Profit Impact07:08 - ACOS vs TACOS Explained Clearly08:43 - Brand Metrics and Funnel Breakdown10:38 - Amazon Marketing Cloud Audience Targeting12:02 - Fixing Low Awareness with New Audiences13:40 - Turning Consideration Into Purchases15:18 - Cart Abandon Strategy for More Sales17:01 - Keyword vs Audience Targeting Shift18:24 - Top of Search Strategy and Impression Share21:03 - Combining Audience and Bid Adjustments23:18 - New Product PPC Launch Strategy25:22 - Declining Demand and Rising CPC27:05 - Campaign Optimization Time and Bulk Files28:33 - PPC Budget Strategy by Month--------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailThis video features a thought-provoking discussion about the future of advertising and the impact of AI purchasing agents. The conversation explores how artificial intelligence could shift marketing strategies from humans to robots, raising concerns about emotional appeals and human preferences. We discuss the role of knowledge and culture when considering this new era of automation.If ad spend is rising but sales are flat, it is time to fix the strategy before more budget is waste, get expert eyes on it now: https://bit.ly/3ZlHh6G #AmazonAdvertising #AmazonPPC #EcommerceStrategy #AmazonAds #DigitalAdvertisingWant free resources? Dowload our Free Amazon guides here:Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - AI and the Future of Advertising00:30 - Why Amazon Customers Think They Buy From Amazon01:15 - How Ecommerce Knowledge Gaps Affect Brands02:10 - Getting Started in Amazon Advertising03:20 - Hiring Challenges in Ecommerce and Agencies04:40 - Remote Work and Talent in Amazon Businesses06:00 - Why Hiring the Right People Is Difficult07:10 - Explaining Ecommerce to Non Amazon Users08:40 - Customer Behavior on Amazon Explained10:00 - Why Building a Brand on Amazon Is Hard11:10 - Changes in Advertising and Privacy Rules12:00 - Evolution of Amazon Ads and DSP13:20 - Full Funnel Strategy and Audience Building14:40 - Why Off Amazon Traffic Drives Sales15:50 - Attribution Problems Across Platforms17:00 - AI Tools and Amazon Advertising Future18:20 - Rufus and AI Search Reality Check19:30 - What Amazon Might Do Next With AI20:40 - Amazon vs Walmart Data Strategy22:00 - Limits of AI Advertising Tools23:10 - Human Behavior vs Automation in Ads24:20 - AI Buying Agents and Future Concerns25:40 - Personalization and AI Decision Making26:50 - Will AI Replace Advertising Decisions28:00 - Final Thoughts on Advertising Future--------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

What if your lowest ACoS strategy is secretly slowing your growth? Hear why simple ads win, hidden revenue gets missed, and sellers are rethinking Amazon PPC at the Prosper Show live. Are you optimizing your Amazon ads for efficiency while accidentally capping your growth? In this live episode from Prosper Show in Las Vegas, Carrie Miller sits down with Destaney Wishon to unpack one of the biggest mindset shifts sellers need to make with PPC: low ACoS does not always mean smart growth. Together, they explore what happens when sellers move from outsourcing their ads to understanding them more deeply themselves, and why that transition can feel both intimidating and empowering. The conversation also ties into Helium 10 Ads Academy's Outsourced to Optimized series, which was designed to help sellers take more control over their advertising strategy. The conversation digs into the real decisions that separate reactive ad management from intentional strategy. Carrie shares the fear many Amazon sellers have of losing control of spend, hurting TACoS, or making the wrong changes too quickly. Destaney explains why focusing on just one KPI can be dangerous, especially when certain high-cost keywords are still essential for organic rank, brand visibility, and long-term momentum. They also break down how tools, bid rules, keyword harvesting, and filtering can help sellers manage campaigns more confidently without spending all day managing their Amazon PPC. Another standout takeaway is how many brands are still missing major ad opportunities hiding in plain sight. Carrie and Destaney talk about the value of Sponsored Brands, overlooked campaigns that were quietly driving revenue, and why simple creatives often outperform expensive video productions. They also show how AI tools are making ad testing faster, cheaper, and more accessible than ever. To close the episode, Shivali and Carrie share quick Prosper Show conversations with Jeffrey Anderson, Parker Swanson, and Colin Raja, offering fresh perspectives on Amazon PPC mistakes, rising competition, and the operational habits that are helping brands grow faster today. In episode 510 of the AM/PM Podcast, Shivali, Carrie, Destaney, Jeffrey, Parker, and Colin discuss: 00:00 - Introduction 00:58 - Live From The Prosper Show With Carrie Miller & Destaney Wishon 01:57 - Carrie Miller's Amazon Seller Story And Helium 10 Journey 04:38 - The Goal Of The Outsourced To Optimized Series 05:34 - The Fear Of Taking Control Of Your Own Ads 06:41 - Why Keyword Context Matters More Than Chasing Low ACOS 08:54 - How Helium 10 Ads Simplifies Optimization 10:45 - The 3 Ways To Manage Amazon Ad Bids 12:32 - The $60,000 Campaigns That Were Accidentally Turned Off 15:14 - Why Simple Ad Creative Can Outperform Expensive Videos 20:12 - Why Outsource To Optimize Worked For Carrie 23:00 - Prosper Show Seller Insights With Jeffrey Anderson, Parker Swanson, And Colin Raja

Send us Fan MailCritical news regarding Amazon advertising: effective April 16, 2026, credit cards will no longer be an accepted payment method for Amazon ads. This significant change for every amazon seller account means payments will be pulled directly from your Amazon account, impacting how you make money decisions for your small business. Prepare now to adjust your amazon ppc strategies.If this change is about to hit your cash flow, get a real plan in place before your ad spend starts choking your growth: https://bit.ly/4jMZtxu#AmazonPPC #PPCStrategy #AmazonAds #amazonppcnews #amazonppcupdatesWant free resources? Dowload our Free Amazon guides here:Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Amazon Ads Payment Change Announcement00:07 - Credit Card Payments Being Removed00:25 - Why Amazon Made This Decision01:02 - New Payment System Explained01:40 - Double Impact on Seller Cash Flow02:10 - Loss of Credit Card Rewards Explained03:07 - Extra Perks and Benefits Going Away04:06 - Amazon Promotional Credit Breakdown05:03 - Why Credits May Not Help Sellers06:16 - Cash Flow Delay and 60 Day Impact07:01 - Is Selling on Amazon Still Worth It08:10 - Opportunity for Sellers Who Adapt09:00 - Final Thoughts on Future Challenges--------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Running Amazon Ads for print-on-demand doesn't have to feel complicated. In this video, I show a simple campaign structure using Sponsored Products and Sponsored Brands that can help you launch ads faster, understand results more clearly, and improve performance week by week.Watch to see how a clean Amazon Ads setup can make managing campaigns much easier in 2026.• *Learn More* https://advertising.amazon.com/lp/build-your-business-with-amazon-advertising#Ad #AmazonAds

Favour Obasi-ike, MBA, MS and Doctor Fashion, a creator with over one million YouTube subscribers, break down how to make money on Pinterest using Amazon affiliate marketing, SEO, and attraction marketing. Brittany reveals she earns enough from Pinterest affiliate links alone to fund a home down payment. The conversation covers the three-step Pinterest Business setup, the 105-day content shelf life (now 152 days), Amazon bounties that pay without requiring a sale, and why micro-influencers outperform million-follower accounts.Who This Episode Is For?This episode is for entrepreneurs who want to monetize Pinterest through affiliate marketing and Amazon ads, content creators looking to repurpose existing content for evergreen discovery, small business owners setting up a Pinterest business account with website integration, and micro-influencers leveraging a small but engaged audience for real sales.Book SEO Services? Save These Quick Links for Later

This week in the business of podcasting:Apple Podcasts announced new HLS video hosting partners at Podcast Movement Evolutions, including Transistor, PodBean, Captivate, RSS.com and others. John Spurlock estimates the full iOS 26.4, including HLS video support, rollout should land between March 25 and March 30.Sounds Profitable Partner and Podcast Movement President Bryan Barletta recaps Evolutions' debut as a fully integrated SXSW event, highlighted by keynotes from Apple and YouTube, live recordings from Table Read, Scalable, and Broken Record, the inaugural Indie PaC Awards hosted by Killer Mike, and the iHeartPodcast Awards at ACL Live — with Podcast Movement already confirming a 2027 return to SXSW.YMH Studios is partnering with Magellan AI to make full multi-platform attribution free for all advertisers and agencies across its network. This includes audio, Spotify streaming, and YouTube video without minimum spend or category restrictions.Amazon Ads and Spotify have partnered to give Australian advertisers programmatic access to Spotify's audio and video inventory through Amazon DSP. IAB Australia has named the Future of Measurement a 2026 strategic priority, with intentions to announce findings at the MeasureUp conference in Sydney on September 2.A new Australian Communications and Media Authority report finds 52% of Australian adults consumed podcasts or non-music audio weekly via online services in 2025, up from 49% in 2022.To find links to these, and every article covered in today's episode of the Recap, click here. You can also subscribe to Sounds Profitable's newsletters, including the daily edition of The Download to get news straight to your inbox Monday through Thursday.

Today in the business of podcasting:Amazon Ads and Spotify have partnered to give Australian advertisers programmatic access to Spotify's audio and video inventory through Amazon DSP, combining Amazon's shopping and streaming data with Spotify's 751 million monthly listeners for full-funnel campaign planning in a single solution.Tom Fox argues rural podcasters are positioned to fill the civic void left by shrinking public media, with local institutions like community banks, colleges, and small businesses having a genuine stake in supporting trusted local audio platforms beyond just buying ad space.Podcasting had a strong showing at SXSW 2026 with over 20 official sessions featuring voices like Kara Swisher, Scott Galloway, and Brené Brown, while highlights included Tiger Sisters explaining how they built Spotify's No. 1 business podcast from a kitchen-table show, TikTok and iHeartMedia announcing a new podcast network, and Rhett and Link discussing why they quietly ended Ear Biscuits.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.