Podcasts about amazon ads

In this episode with Noemi Bolojan, we're talking about something a lot of people miss — the sneaky defaults in Amazon ads that quietly eat up your budget. You set up a campaign, trust the platform to guide you, and boom — money's leaking without you even noticing.Noemi breaks down how things like automatic bidding (yep, it goes up and down by default), broad targeting, and off-Amazon ads all kick in unless you change them. Sounds helpful, right? But in reality, those settings often work better for Amazon than they do for you.Think your product is getting shown to the right audience? Not always. Default category targeting or expanded targeting might be pushing your ads to places they don't belong — and you're paying for it. So if you're running ads in 2025, this episode is a little wake-up call. We'll see you in The PPC Den!

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today we're bringing back our very own Director of Retail Marketplace Strategy, Pat Petriello, to discuss how the savviest brands are balancing the needs of brand vs. performance marketing, how to avoid a life sentence in ROAS Jail, and the all-important 95/5 rule.  Tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Pat discuss: Introduction to ROAS Jail: Pat Patriello explains the concept of "ROAS jail," where marketers focus solely on Return on Advertising Spend (ROAS), leading to inefficiencies and short-term growth strategies. The 95-5 Rule: Only 5% of consumers are in the market for any given product at any time. The focus should be on brand building for the 95% who are not currently shopping. 60-40 Rule: Introduced by Pat as a guideline, suggesting a budget allocation of 60% towards brand-building and 40% towards performance marketing. This ratio helps balance short-term sales goals with long-term brand equity. Brand vs. Performance Marketing: Discussion on how these strategies differ and the importance of emotional connection through branding to attract long-term customers. Amazon's Role: Insight into how Amazon is transitioning to accommodate brand building alongside its historical strength in direct sales and conversion. Practical Recommendations: Tips for business leaders on how to integrate brand marketing into existing performance-focused strategies without necessarily increasing overall spending. Examples of Effective Brand Building: Brands like Patagonia are highlighted as successfully creating emotional connections that lead consumers directly to their products, bypassing competitive marketplace auctions.

Send us a textMany beauty brands waste money on ads by ignoring repeat buyers and broad match keywords.This video shows how to manage TACoS, run smarter campaigns, and grow health & beauty sales.Want better PPC results? Download our Amazon PPC guide: https://bit.ly/448WOdl#AmazonAds #BeautySellers #AmazonTips #EcommerceAds #AmazonPPCWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Not getting sales? Send us your listing and let our experts take a look: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=refferalBook a free consultation with My Amazon Guy: https://bit.ly/4j3mVXnTimestamps00:00 - What to Expect00:10 - How to Think About TACoS for Beauty and Health01:00 - Real Talk on Repeat Buyers and Customer Lifetime Value01:55 - Keyword Match Types for Beauty Products02:40 - Why Broad Match Can Save You Money03:30 - Final Advice for Amazon Ads and AMA Invite----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode, we've got two expert guests on our TACoS Tuesday advertising show. We're going to talk a lot about how to rank when you're launching with PPC and some advanced forms of advertising, such as sponsor display. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us for an insightful episode featuring Marcel Marculescu, the CEO of IntelliRank. From his early days in Romania crafting browser-based games to becoming a cornerstone in the Amazon selling community, Marcel's journey is a testament to his entrepreneurial spirit. We unpack his expertise in Amazon ranking and advertising, examining the evolution of strategies for product launches and the importance of a harmonious blend of organic methods and PPC advertising. Our conversation ventures into the world of Amazon keywords, where Marcel sheds light on the power of targeting long-tail keywords. We explore how user-generated content, like reviews and Amazon Posts, can amplify product visibility — especially crucial during the initial stages of a product's life. Marcel also emphasizes the significance of testing product listings through Amazon experiments, providing a fresh perspective on customer insights versus personal biases. The essence of community comes to life as we discuss Amazing Days in Bulgaria, fostering a vibrant network for Amazon sellers in the region. In the realm of advertising, we have Vincenzo Toscano, CEO of Ecomcy live in the Amazon Ads booth in Prosper Show to share advanced techniques for harnessing Amazon's Sponsored Display ads and audience targeting. We discuss isolating campaigns to refine bidding strategies, and an innovative approach using Helium 10's Black Box tool to focus on complementary products. The episode wraps up with the undeniable value of seller networking and community events like Amazon Accelerate, highlighting how these connections fuel both personal and professional growth in the ever-evolving e-commerce landscape. In episode 656 of the Serious Sellers Podcast, Bradley, Marcel, and Vincenzo discuss: 00:30 - Amazon Advertising Strategies for Ranking 04:08 - Romanians Dominating Ranking Companies 08:18 - Amazon PPC for New Products 11:55 - Optimizing Amazon Keywords and Strategies 12:40 - Leveraging Amazon Post for Visibility 18:51 - Europe Event Travel Opportunity 22:28 - Amazon Advertising Strategies Beyond Basics 27:16 - Maximizing Amazon Advertising With Basket Analysis 32:32 - Global Amazon Advertising Strategy Insights 34:05 - Helium 10 Ads Strategy and Growth 36:42 - Global Marketplace Advertising Strategies  41:04 - Amazon Seller Networking Value

You're listening to the PPC Den Podcast.In this episode, I'm diving into a topic that's been on my mind lately. It all started when I was cleaning up a client's search term report. At first glance, things looked fine. Decent ACoS, plenty of conversions, nothing too dramatic. So I kept digging. And that's when I noticed it — this pattern inside the search terms. A couple of words, just two or three, that kept repeating across multiple phrases. That's when it hit me — this is an N-Gram problem.In today's episode, I'll walk you through what N-Gram Laddering is, how I used it to clean up that account, and how you can apply it to your own search term reports.  If you've ever felt like your campaigns are doing okay, but not great — this might be the insight you didn't know you needed.We'll see you in The PPC Den!

España y la educación financiera: una tarea pendiente Según un reciente artículo publicado en El País, España es el país europeo con menor educación financiera. La mayoría de la población no entiende bien conceptos como inflación, rentabilidad, inversión o tipos de interés. ¿Las consecuencias? Ahorros mal gestionados, miedo a invertir y dependencia económica a largo plazo. Este déficit afecta a todos… también a quienes escriben libros. Porque ser autor hoy no es solo escribir bien, también es saber gestionar tu carrera, tus ingresos y, por qué no, tu dinero. En Triunfa con tu libro creemos que un autor debe tener las herramientas para escribir, publicar, promocionar… y también para crear una vida más libre. Y de eso va este artículo. Gregorio Hernández: el autor que escribe sobre dinero… y vive de elloGregorio Hernández Jiménez es autor de 17 libros, la mayoría autopublicados con éxito en Amazon, y algunos traducidos a más de 11 idiomas. Su último título, Independencia financiera de la A a la Z, ya va por la 3.ª edición… en solo un mes. Pero lo más interesante no son solo sus ventas. Es que vive de los dividendos de la bolsa, no depende de grandes campañas, y ha creado una comunidad sólida sin fórmulas mágicas. Y eso tiene mucho que enseñarnos a los autores. ¿Qué puede aprender un escritor de Gregorio Hernández?La comunidad es tu mejor editorial Antes de publicar su primer libro, Gregorio ya tenía un foro y una audiencia. Escribía artículos, resolvía dudas y ofrecía contenido de valor. Cuando lanzó su primer libro, ya tenía lectores esperando. Lección: No publiques para conseguir lectores. Crea primero la comunidad y luego escribe para ellos. La autopublicación funciona… pero no siempre es suficiente Gregorio autopublicó 16 libros, pero su último lo hizo con editorial (Vergara). ¿Por qué? Porque quería llegar a nuevos públicos, tener más entrevistas, más difusión. Lección: La autopublicación es poderosa, pero una editorial puede ayudarte a escalar. No hay un único camino. No necesitas técnicas de marketing agresivasGregorio no ha usado Amazon Ads, ni lanza con estrategias complejas. Publica, lo comunica a su comunidad… y funciona. Lección: Una audiencia comprometida vale más que cualquier algoritmo. ¿Y si escribir libros fuera solo una parte de tu libertad financiera?En la entrevista, Gregorio lo deja claro: “Los ingresos por libros o cursos no son ingresos pasivos. Son un negocio.” Y tiene razón. Aunque generes ventas mientras duermes, necesitas mantener tu visibilidad, atender lectores, crear contenido, responder emails… Por eso su propuesta es complementaria: vivir de los libros... y también de los dividendos. ¿Cómo? Invirtiendo en empresas sólidas que reparten dividendos. A largo plazo, sin comprar y vender constantemente. Sin dejar de hacer lo que te gusta (escribir, crear, compartir). Autores e inversión: lo que nadie te cuentaEn España seguimos con la mentalidad de: primero pagar la hipoteca, luego ahorrar… y luego, si acaso, invertir. Gregorio desmonta esta idea: “No esperes a pagar el piso para empezar a invertir. Es mejor hacer las dos cosas a la vez.” Y si te preguntas si eso es realista para alguien que vive de escribir… Gregorio es la prueba. Sus libros generan ingresos, pero su independencia financiera viene de una estrategia de inversión constante, realista y sin complicaciones. Inversión inmobiliaria vs inversión en bolsaMuchos piensan que comprar pisos es la mejor inversión. Gregorio lo ve de otra forma: “Invertir en vivienda empobrece a la sociedad; invertir en bolsa la enriquece.” ¿La razón? Comprar viviendas para alquilar reduce la oferta para quienes solo quieren vivir en ellas. En cambio, invertir en empresas productivas genera empleo, innovación y valor. Inteligencia artificial y futuro financieroTambién hablamos de IA. Gregorio es optimista: cree que hará a las empresas más eficientes… y a los inversores más ricos. Eso sí, no recomienda usarla para elegir acciones: “Si todos usan los mismos algoritmos, todos tendrán los mismos malos resultados.” Cómo empezar a invertir si no tienes ni ideaDurante la entrevista, Gregorio insiste en algo que todo autor puede aplicar: “Invertir es más fácil de lo que parece. Solo hay que empezar.” Y da claves sencillas: Abrir una cuenta de valores en tu banco o broker online Invertir en empresas conocidas y estables Diversificar entre 20-30 compañías No dejarte llevar por las caídas del mercado Escucha la entrevista completaTe recomiendo muchísimo ver o escuchar esta entrevista si: Escribes libros y quieres vivir de ello Estás pensando en generar ingresos estables (y no sabes cómo) Te interesa mejorar tu relación con el dinero Quieres tomar mejores decisiones a nivel personal y profesional 

In this episode of the DMI podcast, host Will Francis⁠⁠ speaks with Elizabeth Greene, co-founder of Junglr, a specialist agency for Amazon advertising. As someone who works in a niche world of Amazon ads, Elizabeth breaks down how they actually function within the wider Amazon ecosystem, and provides insightful tactics on how to use them effectively for business growth on the platform.Elizabeth's top 3 tips:1. Focus on sponsored products2. Understand and master bid management3. Fit your products to the right relevancyTimestamps0:00:51 - What are Amazon Ads? 0:02:13 - Where do Amazon Ads Appear? 0:03:59 - How are Amazon Ads Unique? 0:10:24 - Order Velocity, Conversions, and Relevancy 0:13:38 - Trend Watching and Product Differentiation 0:23:48 - The Impact of TikTok Shop on Amazon 0:31:47 - The Perception of Amazon-Centric Businesses 0:38:04 - Scaling with Amazon Ads, with metrics like TACOS 0:43:48 - The Interplay of Ads and Organic Growth 0:49:25 - Consumer Behaviour and Search Specificity 0:55:54 - Top Three Tips for Amazon Advertising Beginners -----------------------The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠⁠website⁠⁠, ⁠⁠Apple Podcasts⁠⁠, ⁠⁠Spotify⁠⁠, and ⁠⁠YouTube⁠⁠.Check out the DMI's extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! ⁠⁠Join for free today⁠⁠.If you enjoyed this episode, please leave a review so others can find us!

Amazon ads can either make or break your business. Here's the truth: PPC is where you start. It's the foundation. The bread and butter. DSP is the game changer—but only if your PPC is in order In this episode you'll learn: ✅ Why Amazon PPC is the foundation of any successful ad strategy. ✅ How Amazon DSP unlocks first-party data to target real buyers—not just browsers. ✅ The secrets to building a full-funnel strategy that drives revenue and scales profitably. Lesson: Growth comes when you stop wasting time and start playing smart.

Amazon ads are getting more expensive, more competitive—and way more confusing. In this episode of Lunch With Norm, PPC strategist Elizabeth Greene breaks down what's really happening inside Amazon's ad console in 2024 and what you need to do to scale profitably in 2025. From catchall campaigns and B2B optimization to fractional DSP access and Amazon's new AI tools, Elizabeth shares advanced strategies that are working now. She also explains why most sellers are mismanaging ad spend, how to evaluate performance across massive catalogs, and why the key to growth isn't more money—it's smarter strategy. Whether you're a beginner or running a complex multi-SKU operation, this episode is your crash course in Amazon advertising that actually works.   Want to know the EXACT ACoS to hit your profit goal? - https://junglr.com/growthbalanceequation/ 

What's the secret to successful Amazon ads? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we talk with Elizabeth Greene, the founder of Junglr.com, an Amazon advertising agency, to discuss the ins and outs of selling on Amazon. We dive deep into the importance of well-crafted product listings, the power of sponsored product ads, and how to effectively manage ad spend for founder-led brands.------------ELIZABETH GREENE:- YouTube: https://www.youtube.com/@Junglr- Website: https://junglr.com/- Facebook: https://www.facebook.com/ElizabethatJunglr- Instagram: https://www.instagram.com/junglr_llc/- LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/------------BUILT ONLINE:- YouTube: ⁠https://www.youtube.com/playlist?list=PLk036m54SJk6QNkrBK_Y17ND7OYIoALSx⁠- Spotify: ⁠https://open.spotify.com/show/0OBIOzNIaEvHC4c3iGPrwP⁠- Apple Podcast: ⁠https://podcasts.apple.com/us/podcast/built-online-podcast/id1661426024⁠------------ABOUT EVERBEE:- Website: ⁠https://everbee.io/⁠- YouTube: ⁠https://www.youtube.com/@helloeverbee⁠- Blog: ⁠https://everbee.io/etsy-seller-blog/⁠- TikTok: ⁠https://www.tiktok.com/@everbee.io?lang=en⁠- Instagram: ⁠https://www.instagram.com/everbee.io/⁠- Facebook Community: ⁠https://www.facebook.com/groups/416630082921388⁠

In dieser AOM Shorts Episode analysieren Florian Vette und Ole Schleth die neuesten Wachstumszahlen internationaler Marktplätze sowie die aktuellsten Updates von Amazon. Wie beeinflusst das explosive Wachstum von Temu den Wettbewerb? Welche Strategien verfolgt Shein, um sich als vollwertiger Marktplatz zu etablieren – und damit echte Konkurrenz für Amazon zu werden? Zudem wirft das bevorstehende Deutschland-Debüt des TikTok Shops Fragen für Marken und Händler auf: Wird TikTok die Shopping-Ads revolutionieren, und welches Potenzial bietet der TikTok Shop für Marken? Gleichzeitig setzt OTTO auf Expansion – mit starkem Marktplatzwachstum, steigenden Werbeumsätzen und neuen Nachhaltigkeitsinitiativen. Doch das ist nicht alles: Amazon testet KI-gestützte Shopping-Personalisierung mit „Interests“, während neue Vendor-Metriken für mehr Transparenz sorgen. Außerdem drohen drastische Gebührenerhöhungen für Deals – wie können Seller darauf reagieren? Zum Abschluss: ChatGPT macht mit GPT-4o den nächsten Schritt hin zu KI-generierten Creatives, die nun deutlich hochwertiger und vielversprechender sind. Lassen sich mit wenigen Prompts jetzt die optimalen Produktbilder und Werbegrafiken erstellen? Parallel vertiefen Adobe und Amazon ihre Partnerschaft mit einer direkten Integration von Amazon Ads in Adobe-Tools. Was bedeutet das für Werbetreibende?

This year, I'll be celebrating 25 years of running small businesses. In those 25 years, here are the 5 things that made the BIGGEST difference: 1. persevering (and iterating) until I found a model that worked. 2. Starting a mailing list. 3. Investing in paid advertising. (Google Ads in 2002, FB Ads in 2013, Amazon Ads currently run my coaching business) 4. Focusing on ONE thing. "Deep work" days and stacking up weekly "one things". 5. Putting retention first. focus on growing returning visits, increasing lifetime value, and truly putting retention first for every business. The One Percent Club doors are NOW OPEN - until 9pm on Monday 31st March

¡Regalo GRATIS en nuestra LISTA DE CORREO! ➡️https://www.letraminuscula.com/suscribirse-lista-de-correo/ Visita nuestra WEB https://www.letraminuscula.com/ SI deseas PUBLICAR escríbenos : contacto@letraminuscula.com Llámanos☎ o escríbenos por WhatsApp:+34640667855 ¡SUSCRÍBETE al canal! CLIC AQUÍ: https://bit.ly/2Wv1fdX RESUMEN: En este vídeo desmentimos el mito de la "luna de miel" de Amazon KDP. No existen pruebas de que Amazon dé más visibilidad automáticamente durante los primeros 30 días. La clave del éxito es generar ventas, obtener buenos comentarios y utilizar Amazon Ads desde el primer día. ¡La visibilidad se compra y se gana con estrategias de marketing efectivas! ⏲MARCAS DE TIEMPO: ▶️00:13 El mito de la luna de miel en KDP ▶️01:31 Amazon prioriza ventas y reseñas ▶️02:48 La visibilidad se compra con anuncios

Contestaré a las preguntas que me hagan por email y durante el directo. ¡Regalo GRATIS en nuestra LISTA DE CORREO! ➡️https://www.letraminuscula.com/suscribirse-lista-de-correo/ ¡Vende más libros con Amazon Ads! Domina las técnicas de publicidad en Amazon con nuestra masterclass gratuita de 40 minutos para escritores: ➡️https://www.letraminuscula.com/masterclass-gratis-amazon-ads-para-escritores/

Today we're going to cover all things Amazon advertising. This is an ideal episode if you're yet to run your first ad, if you've started but you're not sure how to get them working for you (or you're not sure how to tell if they are!), or you've been running ads for a while and want some tips on how to optimise them.This is a great introduction to advertising on Amazon.Takeaways: It's essential to have well-optimized product listings to maximize the effectiveness of your ads. There are three primary types of Amazon ads: sponsored products, sponsored brands, and sponsored display. Using negative keywords can help you save money and improve the performance of your campaigns. Regularly monitoring and optimising your ad campaigns is crucial for long-term success. Setting a realistic budget for your advertising is key. MENTIONED IN THIS EPISODEAmazon Made Easy is my membership for Amazon sellers, who want support and guidance with selling on Amazon, for less than £1 a day: https://vickiweinberg.com/membership/LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Ready to launch your Amazon product? In this episode, we discuss the essentials of optimizing your listings and the best ad strategies for driving more sales immediately. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us in our monthly TACoS Tuesday episode, as we explore the essentials of launching Amazon products, featuring expert insights from Destaney Wishon. We start by discussing how to make your product retail-ready, emphasizing the importance of indexing your listing for the right keywords to drive sales. From match types and targeting to effective keyword research methods often overlooked by sellers, we cover fundamental Amazon advertising strategies for 2025. With Destaney's extensive expertise in Amazon PPC and Bradley Sutton's experience launching over 600 products, they provide valuable guidance for both new and seasoned Amazon sellers. Listen in as they navigate the ever-changing landscape of Amazon advertising. They recount the evolution of strategies from two-step URLs and giveaways to modern methods that are currently non-compliant with Amazon's TOS. By sharing Bradley's recent success story of achieving top keyword rankings within three weeks, they provide practical insights into adapting to market dynamics while leveraging core strategies for sustained success. They also focused on optimizing keywords for seasonal products, using mason jars as an example to illustrate the need for specificity in targeting audiences and identifying seasonal trends and opportunity keywords. Finally, let's tackle the art of optimizing Amazon PPC strategies, focusing on understanding customer feedback and incorporating emotional touchpoints into product listings. They discuss bid management strategies, the importance of balancing profitability and scalability, and how successful bidding can enhance organic ranking. Additionally, they cover the significance of tailoring marketing strategies to fit specific product niches and maintaining brand loyalty amidst the shift from organic to paid search on Amazon. Throughout the episode, we aim to equip you with actionable insights and strategies to boost your product's visibility and success on Amazon. In episode 650 of the Serious Sellers Podcast, Bradley and Destaney discuss: 00:02 - Amazon Advertising Launch Strategies Workshop 01:22 - Navigating Amazon's Ever-Changing Advertising Landscape 10:08 - Optimizing Keywords for Seasonal Products 13:12 - Keyword Research Using Helium 10 18:41 - Optimizing Amazon Advertising Strategy 24:49 - Importance of Keyword Research in Advertising 26:52 - Effective Bid Management for Targeting Types 28:50 - Finding Balance in Amazon Bid Management 35:37 - Bid Management for Sales and ACoS 38:23 - Mastering Amazon Bidding Strategy 45:41 - Discussion on Algorithmic Love and Relaunch

Upcoming spring day events, Amazon ads integrating with Adobe Photoshop, and Walmart's got an AI guy of its own. These and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon, Walmart to host spring savings events https://chainstoreage.com/amazon-walmart-host-spring-savings-events Amazon Spring Deal Days 2025 is coming March 25-31 https://www.aboutamazon.eu/news/retail/amazon-spring-deal-days-2025-is-coming-march-25-31 Prepare for Prime Day: Send your inventory to AWD by May 15 https://sell.amazon.com/blog/awd-prime-day-prep New Product: Exciting news from the AdobeSummit! Amazon Ads announced it's expanding your creative possibilities through a new partnership with Adobe Photoshop and Adobe Express. Soon, you'll be able to access your Amazon Creative Assets library and leverage our pre-moderation capabilities directly within these Adobe tools. Via Jeff Cohen on LinkedIn Walmart Develops GenAI-Powered Assistant for Walmart Merchants https://corporate.walmart.com/news/2025/03/18/walmart-develops-genai-powered-assistant-for-walmart-merchants Amazon launches Amazon.ie in Ireland https://www.aboutamazon.com/news/retail/amazon-ireland Request to remove meltable FBA inventory by April 15, 2025 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTZGWExSWUhXUlhFWEFV Forever 21 store closures accelerated by competition from Shein and Temu https://www.foxbusiness.com/retail/forever-21-store-closures-accelerated-competition-from-shein-temu Join the TikTok Shop Sellers Group by Helium 10 - https://h10.me/tiktokgroup Enhance your competitive edge with Helium 10's new powerful tool, the Search Query Performance Analyzer, offering an in-depth look into Amazon's SQP data and more. Discover how monitoring keyword fluctuations inside Cerebro, such as with "emo decor" and "coffin decor," can be pivotal in maintaining or boosting sales momentum. By understanding the link between keyword trends and sales, you'll gain invaluable insights for forecasting and strategy adjustments, ensuring you stay ahead in the competitive e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - Spring Deal Days 04:42 - Amazon Ads x Adobe 06:28 - Walmart's AI Revolution 07:59 - Amazon Expands to Ireland 10:17 - Meltable Inventory Purge 11:38 - Goodbye Forever 21 13:01 - TikTok Shop Sellers Group by Helium 10 13:39 - Helium 10 New Feature: Search Query Performance Analyzer Tool 23:41 - Strategy of the Week: Cerebro Historical Trend Monthly Comparison

I'm joined by Amir and Yaniv, two Amazon Merch experts in Tier 100,000 and Tier 200,000 who revolutionized their approach for running ads to their Amazon Merch on Demand products, and they'll be sharing a full tutorial today!

Send us a textMany sellers believe once they rank #1 organically, they can stop running ads , but is that true? In this video, find out what happens when ads are turned off and how it affects your organic rankings and sales.Get our PPC guide and start improving your Amazon sales: https://bit.ly/43CWCT6#AmazonPPC #AmazonSEO #EcommerceTips #AmazonAdvertising Watch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Why Turning Off Ads is a Bad Idea00:12 - How Spend Affects PPC Strategy00:32 - Lookback Period for PPC Adjustments01:00 - Launching a $144K Amazon Product with PPC01:20 - Why Broad Match Keywords Can Win01:48 - PPC's Impact on Organic Sales02:30 - The Risk of Losing Organic Rank03:05 - Why Ads and Organic Rankings Work Together04:00 - PPC Strategies for Ranking Keywords-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Matty Dalrymple talks with Malorie Cooper about THE PERKS AND PITFALLS OF FACEBOOK ADS, including the significance of high-contrast images and textual elements in ad creatives, the benefits and drawbacks of Facebook's automated targeting suggestions, and the latest updates in Facebook's targeting mechanisms that can affect ad performance. Mal emphasizes the need for authors to diversify their advertising efforts, touching on the importance of also experimenting with platforms like Amazon Ads and BookBub for broader marketing success.    Interview video at https://bit.ly/TIAPYTPlaylist  Show notes at https://www.theindyauthor.com/podcast.html    If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Malorie Cooper has been teaching authors how to run Facebook ads for over 7 years. Nothing makes her day more than knowing what she does helps to elevate authors' careers.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer's Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.  

Send us a textIs your Amazon PPC actually profitable? Many sellers focus too much on ACOS and ignore TACOS, CTR, and other key metrics. In this video, we break down how to properly analyze your PPC performance to optimize ad spend and drive real growth.Get our Amazon PPC Guide for better ad results: https://bit.ly/4iqIGjq#AmazonAds #PPCMarketing #AmazonFBA #EcommerceSelling #AmazonSEOWatch these videos on YouTube:PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=3----------------------------------------------Solve your toughest Amazon challenges. Book a free call today: http://bit.ly/3ZAVEohListing questions? We've got the answers you need: http://bit.ly/3B1LvHtTimestamps00:00 - Are You Wasting Money on Amazon Ads?00:19 - Key PPC Metrics You Need to Track00:46 - ACOS vs. TACOS – Which One Matters?02:50 - Why Click-Through Rate is More Important Than Impressions04:06 - The Worst Metric in Amazon PPC (And Why)05:50 - How Search Term Reports Help You Optimize Ads07:02 - Understanding Placement & Product Reports08:00 - The Truth About AI Ad Automation for PPC10:31 - Essential Rules for Running Amazon Ads Properly12:15 - The Right Way to Structure Amazon PPC Campaigns----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAre you running the right number of Amazon PPC campaigns? Many sellers don't set up enough campaigns to optimize performance and cut costs. Learn how campaign structure impacts your results and the key strategies to avoid wasted ad spend.Stop wasting money on ads that don't convert. Download our PPC guide: https://bit.ly/4bikRI8#AmazonPPC #AmazonAdvertising #amazonsellertips Watch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: http://bit.ly/3B1LvHtNeed expert advise? Book a free call with us: http://bit.ly/3B3HMJATimestamps00:00 - How Many PPC Campaigns Should an Amazon Seller Have?00:12 - The Recommended Number of PPC Campaigns Based on Ad Spend00:42 - Breaking Down PPC Campaign Structures01:15 - The Role of Single Keyword Exact Match Campaigns01:50 - How Auto & Manual Campaigns Work Together02:25 - Understanding Ad Groups & Keyword Cannibalization03:05 - The Impact of Smart Bidding & ACoS Management03:45 - Why You Shouldn't Negate Too Many Keywords04:30 - The Importance of Clickthrough Rate (CTR) for Lower ACoS05:10 - How Product Images Can Reduce PPC Costs05:40 - Final Thoughts on Optimizing Your Amazon PPC Strategy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Bryan Canter is an author, independent publishing consultant, and retired Army officer with overseas tours in Iraq, Korea, and Okinawa. Bryan helps authors navigate the complex world of independent publishing as a book and audiobook publishing consultant for My Word Publishing out of Denver. Additionally, he is an Amazon Ads specialist with the Successful Writer Marketplace. As an international speaker and educator, Bryan has addressed large groups and conducted training seminars in venues across the USA, Nicaragua, India, Scotland, the Middle East, and Japan. Bryan lives full-time in a motorhome with his wife, Dawn, visiting historic sites and enjoying the amazing natural beauty of the United States. This time on the podcast, Bryan takes offers a reality check for first-time authors.  https://www.mywordpublishing.com Intro Music by Moby Gratis: https://mobygratis.com/ Outro Music by Dan-o-Songs: https://danosongs.com/ Host Mark Stevens: www.writermarkstevens.com Watch these interviews on YouTube (and subscribe)! https://youtube.com/playlist?list=PLBP81nfbKnDRjs-Nar9LNe20138AiPyP8&si=yl_seG5S4soyk216  

In this episode of Perpetual Traffic, we take an unprecedented deep dive into a real business audit, revealing critical insights that could redefine your e-commerce strategy. From the importance of balancing new customer acquisition cost (NCAC) with lifetime value (LTV) to leveraging Amazon as a customer acquisition tool, this discussion uncovers how scaling a brand goes beyond just increasing ad spend. Discover why subscription models, churn rate analysis, pricing optimization, and a strategic Amazon approach are key to long-term profitability. Tune in for a tactical breakdown of how to identify and fix common pitfalls before turning on the paid traffic spigot.Chapters:00:00:00 - Breaking Down a Real Business Audit00:00:27 - Protecting Confidential Business Insights00:01:07 - The Hidden Challenges of Scaling E-Commerce Brands00:01:38 - The Crucial Metrics That Drive Profitability00:04:05 - Subscription Models & Amazon Strategy: A Case Study00:07:02 - Actionable Fixes to Increase Profitability00:09:00 - Identifying Churn Patterns and Retention Challenges00:10:45 - Analyzing Customer Behavior and Subscription Drop-Offs00:12:30 - Strategies to Improve Subscription Retention00:14:15 - Pricing Adjustments for Profitability00:16:00 - The Role of Amazon in Customer Acquisition00:18:20 - Balancing Direct Sales and Amazon Growth00:20:05 - Leveraging Google-to-Amazon Ads for Increased Sales00:22:30 - Optimizing Amazon Best Seller Rank for Visibility00:25:00 - Implementing a Sustainable Paid Traffic Strategy00:27:45 - Email and Organic Strategies to Boost LTV00:30:10 - Preparing for Scaling Without Losing Profitability00:32:22 - Final Takeaways: The Roadmap to Scaling SmartLINKS AND RESOURCES:Episode 666: The 5 Step Formula to Determine Your nCACEpisode 668: Part 2 – The 5 Step Formula to Determine Your nCACGet Your Marketing Performance IndicatorsTM Checklist Now!Tier 11 on YouTubeTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. It's time for another episode of the Retail Round-Up, February edition! Major shifts are happening in the world of e-commerce, and this episode explores the cutting-edge developments, innovations, and the impact they are having on brands, retailers, and customers alike. Joining us today are resident experts Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Armin discuss: Amazon's New Direction: Amazon will direct customers to brand sites when products are unavailable on Amazon. Insights into potential motivations, benefits, and downsides for Amazon, brands, and consumers. Speculations on how this will impact Amazon's relationship with brands and their existing models. Ulta Beauty and Omnichannel Integration: Ulta's integration of in-store inventory with brand D2C sites using the Lucky platform. Examination of the implications for brands, customers, and potential for other retailers to adopt similar strategies. Sponsored Content in AI Platforms: Discussion around Rufus AI containing sponsored ads in its search results. Predictions on Amazon's strategy for monetizing Rufus and parallels drawn to traditional advertising platforms like Google. AI for Catalog Management: Amazon's use of AI for filling in missing product attributes and mapping spreadsheets to ease catalog management. The challenges and benefits this presents to brands, particularly those with large catalogs. Amazon's Performance Plus and Brand Plus: Analysis of these tools for optimizing advertising on and off Amazon's platform. Examination of their effectiveness, particularly in targeting new customers vs. retargeting existing ones.  

Amazon is still the world's largest bookseller, so naturally, many independent publishers and author publishers want to know how they can succeed on the platform. IBPA is always working to help indie publishers take their businesses to the next level, so we invited Firebrand Technologies' Director of Sales and Education Joshua Tallent as a guest on “Inside Independent Publishing (with IBPA)” to share his expertise. He discusses how the Amazon search algorithms work to garner more exposure for your books, how Amazon sales ranks are calculated, smart strategies for Amazon advertising, and more.PARTICIPANTSJoshua Tallent is the Director of Sales and Education at Firebrand Technologies, where his focus is on helping publishers of all sizes find solutions to their workflow and metadata problems. Joshua's background is deeply rooted in ebook development, metadata, and other publishing technologies, and he is an acclaimed teacher and guide on the role of data in publishing. He serves as the Chair of the BISG Board of Directors and is the host of the BookSmarts Podcast, which features practical discussions and interviews about publishing data and technologies. In his spare time, Joshua enjoys teaching Bible studies, playing complex board games, and fiddling with his home automation system.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/page/membershipMake sure to check out Firebrand Technologies at:https://firebrandtech.comAlso, check out the BookSmarts Podcast at: https://booksmartspodcast.com/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Amazon is removing the ability to download and backup Kindle ebooks. And on the same day they roll out that change, Amazon will be closing down Kindle Vella. IngramSpark has a few marketing opportunities this month, as well as a giveaway for five free books. Findaway Voices by Spotify announced an agreement to distribute digitally-narrated audiobooks by Elevenlabs. And so much more in the self-publishing news this week! Book Award Pro - https://DaleLinks.com/BookAwardPro  (affiliate link) Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com  Subscribe to my email newsletter - https://DaleLinks.com/SignUp  Join Channel Memberships - https://DaleLinks.com/Memberships  Join Me on Discord - https://DaleLinks.com/Discord Check out my main YouTube channel - https://www.youtube.com/@DaleLRoberts My Books - https://DaleLinks.com/MyBooks Wanna tip me? Visit https://dalelroberts.gumroad.com/coffee  Sources: Amazon's killing a feature that let you download and backup Kindle books - https://www.theverge.com/news/612898/amazon-removing-kindle-book-download-transfer-usb Kindle Vella Announcement - https://www.kdpcommunity.com/s/article/Kindle-Vella-Announcement?language=en_US Amazon: We are winding down Kindle Vella - https://www.amazon.com/kindle-vella/a/faq Spotify Welcomes Digital Voice Narrated Audiobooks from ElevenLabs via Findaway Voices - https://blog.findawayvoices.com/spotify-welcomes-elevenlabs-audiobooks/ Amazon Ads - https://advertising.amazon.com Apple Books for Authors - https://authors.apple.com IngramSpark: Nominate Your Book Today - https://www.ingramspark.com/editorial-calendar IngramSpark: Mastering Metadata: Are Your a Book Marketing Pro? - https://ingramcontent.jotform.com/250495414855160 Get Authentic Book Reviews - https://GetAuthenticBookReviews.com ProWritingAid: Manuscript Analysis - https://DaleLinks.com/Analysis (affiliate link) PublishDrive: Audiobooks - technical requirements, easy fixes and FAQs - https://streamyard.com/watch/HNgSJGxZHf44 Why Cheap Promo is No Bargain: One Unusually Prolific Example - https://writerbeware.blog/2025/02/21/why-cheap-promo-is-no-bargain-one-unusually-prolific-example/ The Power of Reviews: What Every Author Needs to Know - https://www.linkedin.com/pulse/power-reviews-what-every-author-needs-know-ross-brand-ho7ne Get More Book Reviews—Faster & Easier! (Book Bounty interview) - https://www.youtube.com/live/WFyyMPjJDXk?si=kwmWznhD8vrKz34T Join my ARC Team - https://DaleLinks.com/ARCTeam  Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

On today's MadTech Daily: Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier; OpenAI Surpasses 400 Million Weekly Users 

Aaron Conant is the Co-founder and Chief Digital Strategist at BWG Connect, a leading platform for executive strategy and networking sessions. In conjunction with BWG Strategy, BWG Connect has built an exclusive network of over 125,000 senior professionals and hosts over 2,000 virtual and in-person networking events annually. With over a decade of experience in digital commerce, Aaron provides advisory services to brands on Amazon sales strategies, retail media, DTC platform selection, and SEO. Before starting BWG Connect, Aaron was the Head of eCommerce Sales and Business Development at Perrigo and a Research Scientist at Pfizer. He is also the host of The Digital Deep Dive. In this episode… Many brands invest in digital advertising and retail media to drive growth, but understanding when and how to allocate budgets effectively is crucial. Developing a strategic approach to Amazon Ads, logistics, and AI automation can help businesses scale while maintaining profitability. What key insights are industry leaders leveraging to stay ahead in the evolving eCommerce landscape? Five eCommerce and media experts share strategies for maximizing your company's digital footprint. Adam Epstein explains that Amazon Streaming TV ads are most effective for brands that have optimized their sponsored ads and DSP strategies, making them a powerful tool for expanding awareness. Todd Hassenfelt highlights the importance of subscribe and save programs in securing customer loyalty during economic uncertainty, advising that brands allocate their budgets across multiple digital channels. Avi Moskowitz emphasizes that brands don't need hyper-fast shipping — just the ability to set and meet clear delivery expectations. Nate Pinkston and Lauren Livak reveal how misalignment in joint business planning (JBP) between retail media and business teams can create inefficiencies, leading to missed opportunities and budget mismanagement. Kashif Zafar has leveraged AI in DSP, retail media, and programmatic ads. In this special compilation episode of The Digital Deep Dive, host Aaron Conant revisits his most insightful conversations with industry experts. The episode covers key strategies for brands looking to refine their advertising, fulfillment, and automation efforts. With eCommerce continuing to evolve, these experts provide actionable takeaways to help businesses navigate digital growth, optimize ad spend, and enhance the customer experience.

S4E8 Beyond the Basics: Advanced Amazon Ads Strategies for Self-Publishers! SUMMARY: If you've already dipped your toes into Amazon Ads but aren't seeing the results you'd hoped for, this episode is for you. Cindy and Tammie break down advanced strategies to help you take your ad campaigns to the next level. Learn how to master keyword optimization, leverage audience targeting, and use AI tools like Publisher Rocket and ChatGPT to create compelling ad copy. By the end of this episode, you'll have the tools to make your ad campaigns more effective and profitable. Show Notes/Links: Links to Mentioned Tools: Publisher Rocket: https://aududu--rocket.thrivecart.com/publisher-rocket/ ChatGPT (OpenAI): https://chat.openai.com PPC Entourage: https://ppcentourage.com Amazon Ads Dashboard: https://advertising.amazon.com Other resources: Tammie's A Book Creator 3-Day Trial Affiliate Link: https://kdp4b2b--aududu.thrivecart.com/3-day-free-trial-membership/ Get 40 free listings when you open a shop on Etsy: https://etsy.me/3XhW8xd Puzzle Book Courses Bundle: https://www.aiselfpublishingbooks.com/ai-sp-seven-puzzle-book-coures-bundle-plus-activity-puzzle-bonus-course-p1 Creating Children's Picture Books with AI course: https://www.aiselfpublishingbooks.com/spchildrenspicturebooksaicourse Coloring Book Course: https://www.aiselfpublishingbooks.com/spcoloringbooksai Free AI for Self-Publishers Webinar Course: https://www.aiselfpublishingbooks.com/6de7cd75 Get "A Year of Book and Marketing Ideas" eBook as a bonus when you use Cindy's Affiliate Link to purchase Publisher Rocket: https://aududu--rocket.thrivecart.com/publisher-rocket/ Cindy's Metricool Link: https://i.mtr.cool/CARGUF Cindy's MailerLite Link: https://www.mailerlite.com/a/82bb987c5379 Cindy's Publisher Rocket Link:  https://aududu--rocket.thrivecart.com/publisher-rocket/

Today, we discover how to become a bestselling author by going all-in on one marketing strategy. We are joined by Mike Thomas, legendary author of The Secret of the Hidden Scrolls nine-book series – a time-traveling epic that helps kids explore the Bible and their faith. After explaining where the idea for his widely popular series came from, Mike describes how his novels began as a simple Word document printout and evolved into the complete work of art you see today and why he chose to go all-in on influencer marketing after his first book launch. We unpack strategies for getting your book into the hands of many readers as quickly as possible, the various book marketing options and their budget considerations, the power of word of mouth, and the importance of choosing your words very carefully when approaching potential marketing partners. To end, we get an overview of the expected timeline from publishing to marketing to your book becoming a bestseller, and Mike details the pros and cons of other marketing avenues like Facebook and Amazon Ads.

Welcome to the eCommerce Lab Podcast! Join us in this special episode as we explore the fascinating evolution of advertising on Amazon with Liran Hirschkorn, CEO and Founder of IncrementumDigital.com. Discover how Demand-Side Platform (DSP) technology is transforming advertising strategies on Amazon and changing the rules of the game for sellers and brands.From the beginnings of advertising on the platform to the latest innovations, we will explore how adapting and making the most of these advanced tools can make all the difference to the success of your business on Amazon. Don't miss it!#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseo

In this episode, get ready to unlock Amazon PPC insights with our expert guest. Discover creative ad strategies, advanced tactics, and future trends shaping e-commerce success. Want to unleash the power of Amazon PPC while keeping your entrepreneurial spirit alive? Join us in an engaging conversation with Chris Rawlings, the mastermind behind Sophie Society. Chris shares his journey from a curious kid in a solar-powered home to a leading figure in e-commerce, blending fun with business success. Learn how the aggregator boom shifted the landscape, and explore Chris's unique strategies for navigating Amazon's complex advertising world with both expertise and humor.   Kevin and Chris also reflect on their unconventional paths to success, sharing anecdotes like the time Chris inadvertently carried a full-size sword at an industry event, breaking local laws. These stories highlight the value of independent thinking and creative problem-solving in entrepreneurship. From the challenges of scaling Juno Launch amidst changing review practices to the lessons learned from misaligned investor expectations, his experiences underscore the importance of resilience and adapting to adversity.   Finally, we unpack the exciting evolution of Amazon marketing, including the rise of AI and creative content. Chris discusses his dynamic five-day PPC event that transforms sellers into experts. They also venture into the future of Amazon search, predicting shifts towards intent-based, AI-driven strategies. Whether you're a seasoned seller or new to the game, gain insights on aligning products with market demand and leveraging creative ads to capture attention. This episode promises a wealth of knowledge for anyone navigating the ever-evolving world of e-commerce. In episode 434 of the AM/PM Podcast, Kevin and Chris discuss: 00:00 - Amazon PPC and Business Fun 02:21 - E-Commerce Industry Success and Failure 07:07 - Unconventional Upbringing Shapes Entrepreneurial Journey 10:09 - Impact of Isolation on Mindset 14:50 - Lessons Learned From Entrepreneurial Failure 21:28 - Authenticity in Teaching and Testing 26:01 - Navigating the Amazon Sales Market 27:07 - Advanced Amazon PPC Five-Day Challenge 32:01 - Leverage Creative for Amazon Success 32:23 - Effectiveness of TV Ads for Brands 36:00 - Effective Marketing Strategy for Long-Term Success 36:58 - Future of Amazon Search and AI 44:29 - PPC Challenge Sophie Society

Writer Beware discovered a new company that is so supposed to protect authors from scams, but some things are not quite right. Amazon is offering refunds on unused Kindle Vella tokens in March. KDP upgraded their virtual voice software. And, the US Copyright Office released the second part of a report on registering a copyright of a publication created by AI. All that and more in the self-publishing news! Book Award Pro - https://DaleLinks.com/BookAwardPro (affiliate link) Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com Subscribe to my email newsletter - https://DaleLinks.com/SignUp Join Channel Memberships - https://DaleLinks.com/Memberships Join Me on Discord - https://DaleLinks.com/Discord Check out my main YouTube channel - https://www.youtube.com/@DaleLRoberts My Books - https://DaleLinks.com/MyBooks Source: The Ultimate Guide to 2025 Book Awards for Independent Publishers and Authors - https://publishdrive.com/the-ultimate-guide-to-2025-book-awards-for-independent-publishers-and-authors.html Writer Beware - Book Guard: “Anti-Scam Protection” That's Anything But - https://writerbeware.blog/2024/11/22/book-guard-anti-scam-protection-thats-anything-but/ Invite-Only KDP Beta for Audiobooks - https://www.kdpcommunity.com/s/article/Invite-Only-KDP-Beta-for-Audiobooks?language=en_US We are winding down Kindle Vella - https://www.amazon.com/kindle-vella/a/faq Apple Books for Authors - https://authors.apple.com/ U.S. Copyright Office Releases Part 2 of AI Report: What Authors Should Know - https://authorsguild.org/news/us-copyright-office-ai-report-part-2-what-authors-should-know/ Miblart (Cover Design) - https://DaleLinks.com/Miblart - code LOVECOVER14 good till Feb. 14, 2025 on romance-themed covers (Affiliate link) GetCovers (Cover Design) - https://DaleLinks.com/GetCovers - code ROMANCE20 good till Feb.14, 2025 on romance-themed covers (Affiliate link)  Get Authentic Book Reviews - https://GetAuthenticBookReviews.com Book Bounty - https://DaleLinks.com/BookBounty (Affiliate link) The Virtues of Wide Distribution with Mark Coker - https://selfpubconnect.mn.co/events/member-qa-the-virtues-of-wide-distribution-with-mark-coker (ALLi membership required) Authors Guild: AI Rights Licensing 101 with Created by Humans - https://us02web.zoom.us/webinar/register/WN_SLdFX6VoS3OYgJSK_Gn43w#/registration  Written Word Media: Written Word Media Speaker Series with Ferol Vernon - https://streamyard.com/watch/3mry2CB5wsuU  Master Amazon Ads: Live Ad Audits for Authors - https://www.youtube.com/live/a0snbVjJEPw?si=OCn5IUJ7XgHwxem1 Get your Amazon Ads audited - https://DaleLinks.com/AuditMyAds No Writing Required: Turn Your Podcast Into a Book in 90 Days - https://www.youtube.com/live/VFNtF9K6MJ0?si=MCw9kkwKE9_6Tb8c 6 Authors vs 1 Impostor: Who Will Fool the Rest? - https://youtu.be/WzztnGi-Oj4?si=9Sf9JkKGkmqbNDDv Apply for 6 Versus 1 - https://DaleLinks.com/6v1  Credit: Authors Guild - https://authorsguild.org/  Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts  

In this episode of Lunch with Norm, Mike Frekey joins Norm Farrar to break down the latest Amazon advertising strategies and how sellers can adapt to the platform's changing landscape.

Send us a textAmazon PPC can be costly if you're using the wrong strategy. Steven Pope from My Amazon Guy explains why most sellers overspend on exact match keywords and how broad and auto campaigns can improve results. Learn the best PPC tactics to optimize your budget and scale profitably.Optimize your PPC! Get our Amazon PPC guide https://bit.ly/3DLhywd#AmazonPPC #AmazonzonAds #AmazonAdvertisingWatch these videos next:Optimize Your Amazon PPC Budget https://www.youtube.com/watch?v=W-DONOA0N8g&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=9Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=11-----------------------------------------------Need help with your listing? Contact us here: http://bit.ly/3B1LvHtWant to grow faster? Book a coaching call now: http://bit.ly/3B3HMJATimestamps:00:00 - Why Amazon PPC Is Expensive for Many Sellers01:15 - The Right Time to Explore External Traffic01:34 - Why Some Products Perform Well on TikTok02:28 - Using TikTok Influencers for Amazon Sales03:50 - Amazon PPC Budget: How Much Is Too Much?05:25 - The Truth About Amazon Influencers & External Ads07:10 - Why Broad & Auto Campaigns Perform Better09:00 - Avoid This Common Keyword Negation Mistake11:20 - How to Optimize Your Amazon PPC Budget13:45 - The Problem With Too Many Campaigns & Keywords15:30 - Day Parting and Timing Your Bids for Maximum ROI17:10 - Why Simplicity Beats PPC Automation Every Time19:45 - How to Scale Amazon PPC Without Losing Profit22:00 - The Mistakes That Amazon Aggregators Make----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

We officially closed the book on the first month of 2025 and it's the perfect time to introduce a fresh new format we're calling the Retail Roundup. For this inaugural edition, we've brought in two of our go-to experts to break down what's really happening in the industry. Joining us today are Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead — and a walking, talking encyclopedia of Amazon knowledge since the days Bezos sold his first book.   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Armin discuss: Amazon Retail Ad Services: Announced the launch at CES. Enabling brands to create ads using Amazon's ad stack. Compared to Critio and Citrus ads but with Amazon's unique reach. Amazon Reimbursement Policy Change: New reimbursement based on cost of goods sold (COGS) instead of retail price. Required sellers to report their COGS. Discussions on potential privacy concerns and impact on margins. B2B-Specific Bids for Amazon Ads: Allows brands to bid specifically for business buyers. Seen as a significant feature for B2B-focused products. Five-Year Look Back for Amazon Marketing Cloud: Provides extended access to purchase signals for analysis beyond the typical 12-month period. Seen as a major development for mid-tier and enterprise brands. Amazon's Title Character Count Requirement: Automatic AI revision of non-compliant product titles. Aim to eliminate word souping and improve title quality. Image Compliance Platform Overhaul: Streamlined approach to identifying and correcting image issues using AI. Greater automation to reduce manpower and costs for Amazon.

The year is off to a booming start and Emma and Patrick cover it all. This episode first touches on Flywheel's first-to-market agreement with Amazon to extend the AMC purchase data lookback window to 5 years and of course what this actually means and unlocks for brands. Next, they cover Amazon selling its adtech to other retailers and where it makes sense for brands to test and learn. And lastly, they cover the buzz around AI agents and the impact there may or may not be on the future of commerce.

Is Microsoft buying TikTok? Amazon Ads Brand+ launches for DSP users. A UPS change may impact how much you have to pay to send inventory to Amazon. These buzzing news and more in today's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Microsoft in talks to buy TikTok, Trump says https://www.bbc.com/news/articles/c4g3z55zz7xo Amazon Ads Launches Brand+, A Way For Marketers To Leverage Shopping, Browsing And Streaming Data From Amazon's Total Footprint https://deadline.com/2025/01/amazon-ads-launches-brand-plus-tool-shopping-browsing-streaming-data-1236269306/ NEW PRODUCT ANNOUNCEMENT: Amazon Ads launches Brand+ in beta for the Amazon DSP, an industry first AI-driven optimization capability for brand awareness campaigns https://www.linkedin.com/posts/jeffreycohen_amazonads-aiadvertising-streamingtv-activity-7289739667539668994-m1US UPS announces major cutback in Amazon relationship https://www.ajc.com/news/business/ups-to-cut-amazon-partnership-by-more-than-50/IP7G7JFWUJDWVCBAB4YE53M5AI/ Flip, the TikTok Shop rival, launches a creator fund that grants up to $100M of equity value https://techcrunch.com/2025/01/24/flip-launches-a-creator-fund-that-grants-up-to-100m-of-equity/ Freedom Ticket By Helium 10 - Amazon Influencer Bootcamp: https://learning.helium10.com/products/freedom-ticket-4-0/categories/2156270528 Listen in as we uncover the latest tools for Amazon influencers using Helium 10, offering valuable insights into enhancing their earning potential. This new Helium 10 feature allows influencers to track video placements on Amazon, optimizing their strategies for maximum visibility and income. Switching to influencer mode on the Helium 10 Chrome extension provides further advantages, with data on existing influencer video placements. In our training tip of the week, we clarify the distinction between indexing and ranking on Amazon, highlighting the importance of these concepts for improved searchability and strategic planning. Discover how influencers inside the Amazon Influencer Program can harness Helium 10's tools to boost their content's performance and thrive in the Amazon Influencer Program. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:06 - MicroTok? 02:59 - Amazon Brand+ 04:47 - Amazon / UPS Cutback 06:53 - Flip Marketplace 09:18 - Freedom Ticket: Amazon Influencer Bootcamp 10:27 - Helium 10 New Feature Alerts 14:01 - Training Tip: Check if Your Indexed for Keywords  

Send us a textLearn when to launch Amazon ad campaigns for better results. This video covers strategies to lower ACOS and improve ad performance with Q1 timing tips.Discover the secrets to profitable PPC ads for free. Download here https://bit.ly/3DLhywd#AmazonAds #Q1CampaignTips  #AmazonSellers #AdStrategyWatch these videos next:PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=3----------------------------------------------Solve your toughest Amazon challenges – schedule a call today http://bit.ly/3ZAVEohListing questions? We've got the answers you need http://bit.ly/3B1LvHtTimestamps00:00 - Why Timing Matters for Amazon Ads00:37 - The Three Phases of Q1 Campaigns01:16 - Post-Holiday Campaigns: Tips and Tricks02:00 - Winter Clearance Sales and Targeting Strategies03:25 - The Role of Sponsored Display and Brand Campaigns05:00 - Preparing for Valentine's Day: Launch Timing06:10 - Mid-February to Spring Deals: Strategy Shifts07:30 - March Campaign Adjustments for Optimal Results08:48 - Importance of Campaign History in Optimization10:03 - Why You Should Use Sponsored Display Campaigns10:44 - Final Tips and Next Steps----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textLearn how to simplify Amazon PPC campaigns with smart keyword segmentation and negation strategies. Stop wasting money and start optimizing for better ACoS.Optimize your Amazon ads with strategies that work. Get our Free Guide https://bit.ly/3DLhywd#AmazonAdvertising #PPCStrategy #EcommerceTips #KeywordOptimization #AmazonPPCWatch these next:PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Drive More Sales in Early 2025 https://www.youtube.com/watch?v=3JCqAzSn9Tg&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3----------------------------------------------Expert coaching for Amazon sellers – book your call now http://bit.ly/3ZAVEohListing questions? We've got the answers you need http://bit.ly/3B1LvHtTimestamps:00:00 - Why Most Sellers Get Keyword Negation Wrong00:15 - The Rules for Negations in Amazon Campaigns01:15 - When to Adjust Bids Before Negating Keywords02:10 - The Basics of Keyword Segmentation03:45 - Avoiding Keyword Cannibalization in Campaigns05:30 - The Problem with Over-Complicated PPC Setups06:50 - Frameworks for Simplifying PPC Campaigns07:30 - Breaking Down the Layers of Effective ACoS Management----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Episode #065 - Want to master the latest Amazon Ads update in the time it takes to make your morning coffee? In his first solo episode, Justin breaks down Amazon's new B2B targeting feature, emphasizing its potential benefits for brands with a significant B2B clientele. Brand owners can now identify what portion of their sales is driven by business buyers versus regular consumers with insights from Seller Central's business reports. Justin also provides applicable strategies for leveraging this data to effectively make informed decisions about targeting B2B customers.Some key takeaways: Amazon's new B2B bid multiplier can help brands effectively target business buyers, providing a new layer of advertising strategy on Amazon Ad Console.Brands can assess their B2B sales percentage via Amazon Seller Central to decide if targeting B2B customers is beneficial for their advertising campaigns.Regularly monitor campaign performance through Ad Console and adjust bidding strategies accordingly to ensure optimal reach.Engaging with this new feature can help brands incrementally increase their reach without dramatically overhauling existing advertising efforts.Connect with Justin on LinkedInLearn more about BTR MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of our 5 Insightful Minutes Series, the Head of Worldwide Retail, Restaurants & Consumer Goods Business Development at AWS, Justin Honaman, joins us to discuss the biggest retail trends of 2025. We explore how AI, Amazon Ads' new Retail Ad Services, and data-driven personalization are shaping the future of shopping. Plus, we dive into unified commerce, composable commerce, and how retailers can better integrate in-store and e-commerce experiences for customers and employees alike. Key Moments: 0:02 AWS retail trends for 2025 0:36 The rise of AI and AWS Nova models 1:09 Amazon Ads launches retail ad services 1:55 How retailers can maximize business value with AI 2:44 The future of retail media networks 3:56 What these trends mean for end consumers 5:02 The importance of unified commerce and in-store technology #amazon #aws #amazonadvertising #retailtrends #retailnews #retailinnovation Music by hooksounds.com Sponsored Content

#thatamazonadspodcast #amazonads #amazonppc Why aren't your Amazon Ads getting impressions? Andrew & Stephen break down the top 5 reasons your campaigns are underperforming. Get your free Amazon PPC bid optimizer: https://adlabs.app Join your FREE Discord community of Amazon PPC Managers : https://discord.com/invite/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com Get your free Amazon PPC Audit: https://docs.google.com/forms/d/e/1FAIpQLSfCW1kxxOXL14FzuTP66qdjs_px2sTkh9WponLmfBNnW07QGQ/viewform Why Do My Campaigns Have Zero Impressions? | Amazon PPC Troubleshooting This week, Andrew and Stephen combine their years of experience to reveal the Top 5 Reasons Why some Amazon PPC campaigns get ZERO IMPRESSIONS. From bid settings to targeting issues, they'll help you identify the roadblocks preventing your ads from showing up. Learn actionable strategies to troubleshoot your campaigns and maximize visibility to ensure your ads started working for you. Don't let zero impressions hold your campaigns back - find out how to fix them now!

Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

In this TACoS Tuesday episode, we answer over 20 of your top Amazon PPC questions with the help of our first-time expert guest who brings a wealth of knowledge to our show. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos How can you elevate your Amazon advertising game and maximize your e-commerce success? Join us as we welcome Anne Harrell, Head of Product Evangelism & Enablement from Pacvue, to answer over 20 of the most pressing PPC questions from our listeners. Bradley and Anne's deep expertise offers a fresh perspective on how Helium 10 and Pacvue can complement each other, helping brands at various stages of their Amazon-selling journey. She dives into the latest innovations Amazon has lined up for 2024, like AMC and expanded sponsored ads, which aim to give sellers unprecedented insights into customer behavior. Throughout the episode, Anne shares actionable strategies for mastering Amazon ad campaigns. Bradley and Anne also break down the complexities of setting up effective campaigns, sharing how tech tools like Helium 10's Keyword Tracker can fine-tune your bids beyond basic estimates. We also touch on the power of automation with tools inside Pacvue, which can alleviate the burdens of manual campaign management and enhance overall efficiency. Anne emphasizes the role of external traffic and audience maximization within Amazon's ecosystem, offering a balanced approach to boost organic sales alongside advertising efforts. Finally, we explore the nuances of Amazon PPC strategy, from mitigating rising ACoS to the strategic use of AI in campaign management. Anne shares her fascinating journey from the advertising world to her pivotal role at Pacvue, along with resources like TACoS Tuesday for those keen on deepening their PPC knowledge. Whether you're working to optimize your PPC campaigns or looking to learn effective strategies, this episode is packed with insights to fuel your Amazon success story. In episode 633 of the Serious Sellers Podcast, Bradley and Anne discuss: 00:00 - Amazon Advertising Solutions 02:57 - Helium 10 and Pacvue 06:32 - Amazon Ads, CES Announcement 08:30 - PPC Campaign Optimization Strategies 09:25 - Optimizing Keyword Bids for Product Launch 12:42 - Optimizing Amazon Campaigns for Keywords 16:05 - Optimizing Campaign Management Frequency 22:56 - Effective Ad vs. Organic Sales Ratio 23:34 - Driving Sales Through Advertising and Optimization 28:34 - Finding Trending Keywords for Sponsored Products 32:22 - Product Display Ads Optimization & Competitor Avoidance

In this week's Omni Talk Retail Fast Five news roundup, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, and Scratch Event DJs, Chris and Anne discussed: - Macy's shuttering some of its small format stores (Source) - Amazon $11 Billion AI investment in the great state of Georgia (Source) - Best Buy launching a new marketplace with Mirakl (Source) - Amazon allowing online retailers to use its advertising tools (Source) - And closed with a look at the 1 + 1 = 3 partnership between eBaby and Facebook's marketplace (Source) There's all that, plus Tim Robinson of Blue Yonder also stopped by for Five Insightful Minutes on combatting returns and a NYC-style lightning round, replete with long cab ride discussions about horseshoes, bad mice, and Anne's brief stint at a tiara model. Music by hooksounds.com

Send us a textThinking about saving money by turning off your Amazon ads? Learn how PPC impacts organic rankings and overall sales performance. Steven Pope shares a personal story of a product that went from top-ranked to discontinued after an ads policy update. Don't make this mistake.Want to crush your next campaign? Start with our FREE PPC guide https://bit.ly/3DLhywd#AmazonPPC #EcommerceTips #amazonsellingtips Watch these next:Want to learn what's new on Sponsored Product Advertising? https://www.youtube.com/watch?v=grqFMCQOcgU&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Big changes on PPC this 2025 https://www.youtube.com/watch?v=xp97JuC2-DM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3------------------------------------------------------Book a coaching call today and get expert advice http://bit.ly/3ZAVEohGet a free ASIN review to optimize your listing http://bit.ly/3B2qkoGUpgrade your main image and get clicks now http://bit.ly/3Vb6b6QTimestamps:00:00 - Why Turning Off Ads Is a Mistake00:13 - Impact of PPC on Organic Rank00:20 - Steven's #1 Ranked Wine Glass Story00:38 - Amazon's Policy Update That Changed Everything00:52 - The Danger of Turning Off PPC for Organic Sales01:11 - Common PPC Mistakes and Wasted Money------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textStay informed about Amazon PPC in 2025. Learn how AI tools, video ads, and DSP can impact your campaigns and help improve your brand's visibility.The 2025 Amazon PPC guide is free to download now: https://bit.ly/3DLhywdWatch these videos next:Who are account managers and what do they do? https://www.youtube.com/watch?v=GPqxshnCyo4&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmwNEW Amazon product title changes https://www.youtube.com/watch?v=DQ_2IDUpzEg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=2------------------------------------------------Let's discuss your needs and provide a personalized quote http://bit.ly/3OsA7YlFind solutions with a one-on-one coaching session http://bit.ly/3ZAVEohGet the help you need to improve your main image http://bit.ly/3Vb6b6QTimestamps:00:00 - Big Changes to Amazon Ads in 2025  00:14 - What You Need to Know About Amazon Advertising This Year  01:15 - AI Advertising: Advantages and Limitations  02:48 - Best Metrics to Track with AI Advertising  04:12 - Why Manual Optimization Still Outperforms AI Tools  05:02 - Video Ads on Amazon: A Powerful Strategy  06:34 - User-Generated Content: Connecting with Audiences  07:25 - Investing in High-Budget DSP Video Campaigns  08:38 - Compliance and Regulatory Changes in 2025  09:55 - The Future of Consumer Demographic Targeting on Amazon  11:30 - Key Advertising Areas to Focus on for Better Results  12:45 - Wrapping Up: Strengthening Brand Presence with Ads  ------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Navigating the chaos of the advertising world can be daunting (for advertisers AND journalists!), but Jason Brown, Chief Revenue Officer of SpectrumReach, helped simplify our wild industry in this Epi 32 of Insider Interviews – just like he and his team do for their 20,000+ advertisers nationwide. From big-picture strategy to the nitty-gritty of local targeting, Jason shared how the sales arm of Charter Communications delivers on its mission to simplify and supercharge advertising success. How does Spectrum Reach make it all work? Well, think premium inventory, measurable outcomes, and advanced targeting.  Plus a new partnership with Amazon Ads that lets them do all of the above on an even bigger scale.  As Jason put it: "We harness the chaos of bringing in all these different types of inventory into one cohesive buy from end to end." (And the same attitude prevails company-wide, thanks to, for example, their investment in Xumo to help subscribers harness the content discovery maze!) Speaking of helping: Jason explained the Spectrum Reach approach to educating and supporting small businesses -- a lifeblood of local advertising, via a program called 'Pay it Forward' and their Spectrum Ad Academy. That is familiar territory to Jason, though, grew up with a father who went from film producer to community activist and shaped Jason's perspective on “doing well by doing good.” 'We want local communities to win. We want new businesses to win, and we're going to invest in them.' Plus, his sales and his leadership style is dependent on fostering strong relationships across their 181 sales offices. (It reminded me of the humanistic management approach taken by another of my previous guests, Jarl Mohn, who criss-crossed the country visiting NPR's sales offices, too!) Jason takes pride in how Spectrum News creates loyal communities, which is vital in this media landscape. Of course, we couldn't talk about advertising without geeking out over the power of local news (a favorite topic of mine – just ask Lou Paskalis, who makes his second Insider Interviews appearance on an upcoming episode).  This episode is packed with insights on everything from simplifying ad buying to building relationships that drive real impact. And if you love a good story, Jason's got some personal anecdotes that'll make you smile and maybe even inspire you to think differently about leadership. So, tune in! Whether you're an advertiser, media exec, or just curious about the magic behind the screens, you'll walk away with actionable takeaways and maybe a new appreciation for how “harnessing chaos” can lead to success. Key Highlights: 00:46 The Professional Journey of Jason Brown – from Out of Home to In Home Screens 02:01 The Spectrum Reach Structure and Mission 03:42 Winning Advertising Strategies and Local at Scale 05:06 Innovations and the Amazon Ads Partnership 08:20 Measurement and Data Accuracy 14:05 Supporting Small Businesses 24:40 Corporate Social Responsibility 26:24 Growing as a Leader and a Father's Influence 30:42 Favorite Shows (and a Xumo Rationale!) Connect with Jason Brown: https://www.linkedin.com/in/jasonbrown718/ Follow Spectrum Reach: LinkedIn: https://www.linkedin.com/company/spectrum-reach Facebook: https://www.facebook.com/SpectrumReach Instagram: https://www.instagram.com/spectrumreach/ Connect with E.B. Moss and Insider Interviews: LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Blusky: https://bsky.app/profile/mossappeal.bsky.social If you prefer to WATCH this podcast: YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist E-mail podcasts@mossappeal.com to ask about an executive profile package, or to sponsor an “Inside Scoop” branded segment about your brand! AND,