Podcasts about amazon ads

In this episode of TACoS Tuesday, we'll examine the latest Amazon Ads updates, from smarter targeting and AI tools to new keyword harvesting and bid strategies, which are reshaping how sellers run campaigns today. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Vince Montero, former senior product marketing manager at Helium 10 and now CEO and Founder of Evinced Digital, joins us to uncover the transformative updates in Amazon advertising that are revolutionizing campaign management for sellers. Vince breaks down the latest innovations, including the game-changing keyword harvesting update in Helium 10 Ads, which clears the path for more efficient and focused advertising by eliminating redundant keyword suggestions. With Vince's expert insights, you'll learn how to leverage the new automation toggle to streamline your campaign efforts and maximize the potential of Amazon Marketing Cloud for smarter audience targeting, as well as benefit from new-to-brand bid adjustments. Explore the future of Amazon advertising with advanced AI-powered creative tools that are setting new standards for campaign strategies. From the AI video generator that crafts engaging, dynamic content in no time to the AI audience query generator that refines targeting precision, these tools are reshaping the way sellers approach advertising. Alongside these creative advancements, we discuss Amazon's strategic pivot to long-term metrics and forecasted ROAS, offering a fresh perspective on the enduring impact of ads beyond immediate sales. This episode promises a ton of actionable strategies and forward-thinking insights, essential for anyone eager to outpace the competition in the evolving Amazon PPC landscape. In episode 696 of the Serious Sellers Podcast, Shivali and Vince discuss: 00:00 - Amazon Advertising Updates for Sellers 02:14 - Automating Keyword Harvesting for Campaigns 06:52 - Amazon Ads Brand Bid Adjustments 10:14 - Amazon Ads Audience Capabilities Update 13:41 - Amazon Advertising Strategies and Audience Targeting 14:55 - Testing Bid Adjustments for Successful Campaigns 18:01 - Introduction to Audience Management Console 20:25 - Advanced Creative Tools and Long-Term Metrics 23:59 - Amazon Video Ads with AI

In this episode, we dive deep into branded campaigns on Amazon PPC with Mike Danford from Adverio. Many clients run 30–70% of their budget on branded spend, but SQPD works differently — it helps you calculate your real share and spot cannibalization.We break things into buckets like branded search, product defense, and placements, use dashboards and incrementality scores, and even show tricks like looser targeting to land on competitor pages cheaper.A quick screenshare later shows how to pull a search term report, clean it up, and optimize spend step by step.We'll see you in The PPC Den!

Discover how to strategically optimize Amazon ads for growth and profits with personalized ad strategies and AI-powered solutions, all while navigating the complexities of a large catalog.   In this episode of Sharkpreneur, Seth Greene speaks with Elizabeth Greene, co-founder of Junglr, who shares her expertise in helping Amazon brands grow through precision-targeted advertising strategies. With years of experience in the field, Elizabeth emphasizes the importance of tailoring ad strategies to a brand's unique goals, creating customized campaigns, and utilizing data to inform informed decisions. She also reveals the key to scaling businesses successfully with Amazon ads, all while maintaining the human touch and avoiding simple shortcuts.   Key Takeaways: → Common misconceptions about Amazon advertising and the impact on organic growth. → How Junglr helps brands balance growth with profitability by tailoring ad strategies. → Strategies for managing extensive product catalogs and variations with Amazon ads. → The value of understanding both the art and science of Amazon advertising to generate real results. → The challenges of simplifying processes without sacrificing the complexity needed for success.   Elizabeth is the Co-Founder of Junglr, a prominent firm specializing in Amazon Advertising. With a keen expertise in digital marketing and e-commerce strategies, Elizabeth has played a crucial role in shaping Junglr's innovative approach to leveraging Amazon's advertising platform. Her background combines a deep understanding of online consumer behavior with practical insights into maximizing ad performance and ROI.  Elizabeth's leadership and vision have been instrumental in helping brands effectively navigate the complexities of Amazon's advertising ecosystem, driving significant growth and visibility for their clients.   Connect With Elizabeth: Website TikTok X Facebook LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

With Special Guest, Janet MargotMany authors wonder whether Amazon Ads can work for your book sales. In this essential episode of the Best of Book Marketing Podcast, we sit down with Janet Margot of Book Geeks Media. As a former Amazon veteran with hands-on experience designing how book campaigns work for the book giant, Janet reveals the strategies that work, and how to decide if Amazon Ads can be a successful approach for you. If you want a truly expert take on Amazon Ads for authors from the person who used to run them at Amazon, tune in to discover how to make this unique book marketing channel work for you.Join our⁠ new ⁠Substack ⁠⁠for live chats, posts with quick tips, and a chance to pose questions to Lainey and Paulette! Join ⁠Janet Margot's newsletter⁠ to hear about her offerings.Episode Sponsor:Write Your Story in the Heart of Mexico!Lynne Golodner is the Detroit-based author of 12 books, a writing coach and retreat leader, and a marketing expert who guides authors in book marketing and career-building. Join Lynne's ⁠⁠San Miguel de Allende Writer's Retreat ⁠- January 17-24, 2026⁠Immerse yourself in the magic of San Miguel de Allende, a UNESCO World Heritage city recently named Best City in the World by Travel & Leisure! This intimate experience—limited to just 16 writers—features dynamic large and small-group workshops, one-on-one mentoring, and exclusive access to the stunning Casa de la Noche, a historic boutique hotel with art-filled rooms, lush gardens, and inspiring spaces to write. Lainey's Marketing Program for Authors!Building a successful book launch is possible as a new author—even without a massive social media following.In the 12 Weeks to Book Launch Success mastermind program, Lainey works one on one with a group of authors and help you create a plan to successfully launch your book. And there's a scholarship program!All the info here! ⁠12 Weeks to Book Launch Success

In this Throwback episode, Josh interviews Tyler Greg, founder of Ampd, about the game-changing strategy of driving Google Ads traffic directly to Amazon listings. Tyler explains how leveraging Google Ads—rather than sending traffic to standalone e-commerce sites—enables sellers to capitalize on Amazon's superior conversion rates and boost keyword rankings. They discuss Amazon's own traffic arbitrage, the benefits of Amazon-compliant (white hat) tactics, and how sellers can maximize ROI, reduce fees, and build defensible brands by combining external traffic with Amazon's brand-building tools. Actionable tips for scaling to 8 figures and beyond are shared throughout.Chapters:Amazon's Google Ads Arbitrage Explained (00:00:00)How Amazon buys Google Ads cheaply, drives traffic to search result pages, and resells clicks at a higher price.Introduction to Tyler and Ampd (00:00:40)Josh introduces Tyler Greg and Ampd's expertise in Google Ads to Amazon traffic.Ampd's Origin Story (00:01:12)Tyler shares how Ampd started as a data science platform for Google Ads to DTC stores in 2015.Transition to Automated Bidding (00:02:04)Google's shift to automated bidding forced Ampd to rethink their approach and product offering.Early Focus on Shopify and BigCommerce (00:03:08)Ampd built tools for Shopify/BigCommerce, but struggled with low conversion rates on DTC stores.Switching Traffic to Amazon (00:04:23)Ampd decided to send Google Ads traffic to Amazon for higher conversion rates and better results.Amazon Affiliate Program Insights (00:05:18)Using Amazon's affiliate program, Ampd discovered 30% of Google Ads clicks resulted in Amazon purchases.Conversion Rate Analysis (00:05:50)Discussion on how often external traffic buys advertised vs. other products, and the impact on conversion rates.Why Amazon Incentivizes External Traffic (00:07:18)Explains Amazon's motivation for encouraging sellers to drive external traffic due to high overall conversion.Amazon's Massive Google Ads Spend (00:08:18)Tyler discusses Amazon's huge annual spend on Google Ads and the two main ad types: Shopping and Search.Difference Between Shopping and Search Ads (00:08:34)Breakdown of how Amazon uses Shopping ads for direct listings and Search ads for broader traffic.How Brands Can Compete with Amazon Ads (00:10:06)Case studies on replacing Amazon's ads with your own to get cheaper, more direct traffic to listings.Building a Competitive Moat with External Traffic (00:10:39)Josh explains how external Google Ads traffic can help brands dominate and protect their Amazon position.Actionable Takeaways for Sellers (00:11:19)Summary of strategies: boosting keyword rankings, using white hat tactics, and testing Google Ads to Amazon.Three Key Focus Areas for Google Ads to Amazon (00:12:19)Emphasizes keyword selection, ad copy, and optimizing landing/store pages for best results.Shopify vs. Amazon for Google Ads Traffic (00:13:35)Tyler compares benefits of sending Google Ads to Amazon vs. Shopify, including conversion rates and branding.Brand Referral Bonus and Seller Fees (00:14:32)Explains Amazon's 10% brand referral bonus, making fees competitive with Shopify for Google Ads traffic.Conclusion and Final Thoughts (00:15:09)Wrap-up and final remarks on the value of sending Google Ads traffic to Amazon.Links and Mentions:Tools and Websites  Ampd  Shopify  BigCommerce  Amazon Affiliate Program Amazon Attribution Transcript:Tyler 00:00:00  But what Amazon does with search ads is they buy it on Google often, you know, 30, 40, $0.50 per click. The average CPC on Google is about $0.60. They buy it first, call it $0.60, and they send it to a search result page. They do search, find, buy and you're not allowed to do it. Amazon. Yeah, of course they sent it to a search result page where they then have that page covered in sponsored ads. Yeah, that all cost $1.30 per click. Yeah. And so Amazon buys it for 60. They resell that traffic for $1.30. And they take that difference there. Arbitrage again. It's fascinating. Yeah it's it's genius. Genius.Josh 00:00:40  I never thought of it that way. But now I'm like my mind is now open. And I'm like, okay, that that makes ten times more sense now. Today I'm excited to introduce you all to Tyler. Greg Tyler and his team at Ampd are big data analysts who have spent seven plus years building Google ad tech and now bring that technology and knowledge to the Amazon industry, allowing Amazon sellers to unlock Google ads.Josh 00:01:03  Welcome to the podcast, Tyler.Tyler 00:01:05  Hey Josh, thanks so much for having me today and excited to be here and talk a little bit about Google ads. But, you know, talk about e-commerce in general.Josh 00:01:12  How did Ampd get started? What brought you to where you guys are today? And what I would argue to say is the kind of the name brand of bringing external Google ad traffic to Amazon.Tyler 00:01:24  Yeah, definitely. And so kind of quick background on Ampd is we are Google ads to Amazon experts. That is all we do. I kind of joke about like that is all we know. I don't know anything else other than Google ads, to Amazon. but we know a little bit more. And, the background on our company is we started right around 2015, just like you guys. And we started as really a data science platform for Google Ads to DTC stores. And it was a great journey. We built out a really incredible data science engine that was able to analyze Google Ads data, and then we worked with a lot of agencies to help them drive efficiency.Tyler 00:02:04  Find unproductive spin. Find areas to double down using data using our data science engine. And about two years ago, our engine was all focused on manual keyword adjustments. So hey, your bids at $0.15, if you up it to $0.32, you're going to unlock $10,000 of revenue. You should do that, right? But two years ago, Google started going to all of our agency partners saying, no more manual bidding. You need to do automated bidding. And Google is pushing all their automation, right? And we're saying they're going, If Google's not letting us do manual bids and they're incentivizing agencies to not do manual bids but do automated bids, where does that leave us? Right. Right. And so we're kind of looking around going, okay, what do we do now? Like we have all this Google Ads data. We have all this Google Ads expertise. What do we do? And so we started saying, okay, what if we started pointing that engine and helping, you know, SMS this was originally we were more focused on large enterprise companies.Tyler 00:03:08  Okay, what if we started focusing on SMEs and we actually built a Shopify and BigCommerce app that allowed sellers to quickly and efficiently create Google Ads campaigns from scratch and send them into their Shopify store. And that basically tabled all of our data science, keyword modeling, probabilistic engine and all that stuff, and started earlier in a campaign, which was the campaign creation side. And we started sending all this traffic to a lot, mostly Shopify. And the conversion rates just weren't really there. So we would help thousands of brands, but it would bring in traffic to their website. But then we had to start getting into this world of, okay, well, you're getting good traffic. And we had to sta...

Joe Luchs is the Founder and CEO of DatalinxAI, an AI-powered data refinery that simplifies customer data. As an expert in AI, AdTech, MarTech, and SaaS, he previously served as the Global Head of AWS and Amazon Ads at Amazon, where he led global partnerships and AI business development. Joe was also the Commercial Founder and Head of Revenue at Beeswax (acquired by Comcast) and held a leadership role at Oracle. In this episode… Organizations are beginning to implement AI for personalization, automation, and business intelligence. Yet, messy, unstructured, and inconsistent data hinder smooth implementation. How can businesses bridge the gap between cutting-edge AI models and the data readiness required to scale them? According to AI and data expert Joe Luchs, companies often spend years and vast resources on data prep before they notice ROI on AI models. He recommends using secure hybrid cloud architectures, embedding data compliance measures, and automating preparation processes to free up teams from tedious work. By focusing on high-quality data readiness, businesses can accelerate AI adoption, empower staff to focus on innovation, and deliver the hyper-personalized experiences consumers expect. In today's episode of The Digital Deep Dive, Aaron Conant sits down with Joe Luchs, Founder and CEO of DatalinxAI, to discuss preparing data for widespread AI adoption and integration. Joe explains how consultancies have pioneered data readiness, the future of AI-driven brand experiences, and the dangers of leveraging AI without proper regulations.

Click Here to ask your book writing and publishing questions!Amazon ads don't have to be complicated (or eat up your entire marketing budget) to actually sell books. In this episode, I'm sharing my approach to making Amazon ads simple(r) without endless spreadsheets, confusing dashboards, or the kind of budget that makes you wonder if you should've stuck with free bookmarks.Common Questions Tackled:Do I really need to spend $50–$100 a day like people recommend for Meta ads? Or can I start with $2–$3 and still see results?How do I actually know if my ads are working?Everyone says to use 300+ keywords. Do I actually need that many? (No, you don't.)Should I even bother with ads if my book listing isn't fully optimized yet? How often am I supposed to tweak campaigns?What's more important: impressions and clicks, or actual conversions (aka sales)?Can I determine the exact words people are typing into Amazon when they find my book?If you've been curious about trying Amazon ads but feel completely overwhelmed by the process, head to publishaprofitablebook.com/amazonads and see how simple this process can actually be.

In this episode of Built by Business, I break down two powerful (but underrated) Amazon PPC features that most sellers still aren't using: Bid Performance Estimates and Keyword Groups. These tools can help you make smarter bidding decisions and unlock better keyword targeting in 2025. You'll hear a couple behind the scenes clips of real consulting calls with brand owners facing common concerns that advertisers have on Amazon.   Whether you're brand new to Amazon Ads or already scaling a brand, you'll learn how to:   Predict impressions before you bid using Bid Performance Estimates Quickly launch high-performing keyword campaigns with Keyword Groups Avoid common mistakes that raise ACOS and burn budget Shift your mindset from ACOS-chasing to long-term TACOS improvement   This episode is sponsored by the Amazon Ads team. #Ad #AmazonAds  

If you're spending across Meta, Google, Amazon, and Shopify—but still unclear which channel is actually closing the sale—this episode is your roadmap to marketing clarity. Ralph Burns and John Moran break down a real Tier 11 case study that exposes how most businesses are flying blind when it comes to attribution. You'll discover why traditional ROAS can lead you astray, how NAC and MER reveal true performance, and why “contribution” trumps “attribution” when it comes to scaling profitably. They also dive into how tools like CAPI Import and the Tier 11 Data Suite connect the dots across paid and organic touchpoints, helping brands unlock hidden revenue and cut wasted spend. Whether you're a Shopify powerhouse or a service-based business, this episode will change how you view your media mix—and give you the frameworks to invest with confidence.Chapters:00:00:00 – Kicking Things Off: What's REALLY Fueling Your Sales?00:01:01 – The Traffic You Ignore Might Be Closing Your Deals00:01:33 – Inside a $100M Ad Account: What the Data Really Says00:02:22 – The Dirty Truth About Marketing “Solutions”00:02:58 – Ralph Gets Real About Creative That Converts00:05:54 – Clean Data or Dead Spend: Your Choice00:07:08 – Why Most Marketers Misread Growth Signals00:15:43 – Amazon Showdown: Vendor vs. Seller Central Exposed00:26:07 – How to Spot Wasted Ad Spend with One Metric00:33:02 – Stop Confusing Attribution with Contribution (It's Costing You)00:35:18 – The Metric That Changes Everything About Ad Spend00:36:01 – Why You're Probably Overspending on Brand Terms00:36:56 – Performance Gaps Hiding in Plain Sight00:37:43 – Case Study Reveal: What Changed After the Hire00:38:45 – Amazon's Hidden Influence on Your Shopify Store00:39:16 – The Strategic Way to Manage Campaign Chaos00:43:58 – When Google's Automation Fights Your Results00:46:46 – The “Feeder Strategy” You Should Be Using for Holidays00:48:32 – Behind Closed Doors: Real Consulting Conversations00:53:44 – Final Word: What to Do With All This InsightLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Free Snapchat CreditsUnbounce - Code PT10off

Episode 634: Neal and Kyle discuss what a merger between Union Pacific and Norfolk Southern would mean for the entire US freight system. Then, many thought AI companies getting into the search business would scare Google…not so fast. Also, the clothing store American Eagle is joining the meme stock bandwagon thanks to Sydney Sweeney. Meanwhile, the USPS is turning 250 years old this week.  Gain the edge with Amazon Ads at advertising.amazon.com/startnow  Check out Per My Last Email: https://www.permylastemailshow.com/  Morning Brew Daily Puzzle: https://docs.google.com/forms/d/1Yzrl1BJY2FAFwXBYtb0CEp8XQB2Y6mLdHkbq9Kb2Sz8/viewform?edit_requested=true  Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here:⁠ ⁠⁠https://www.swap.fm/l/mbd-note⁠⁠⁠  Watch Morning Brew Daily Here:⁠ ⁠⁠https://www.youtube.com/@MorningBrewDailyShow⁠ 00:00 - Chuck E. Cheese arrested 3:00 - Mega train merger 7:00 - Paramount merger approved 9:30 - Stock of the Week: Google 12:45 - Stock of the Week: American Eagle 16:35 - USPS celebrates its 250th birthday 20:20 - Sprint Finish!

Ever felt like you're throwing money into the Amazon advertising abyss with nothing to show for it? You're not alone—and the problem might be simpler than you think.When your Amazon ads aren't performing, it's rarely about bad ad copy or poor bidding strategies. The real culprit is usually genre confusion: putting your book in front of the wrong readers. Think about walking into a bookstore and finding a tax guide shelved between health and fitness books. That's exactly what happens when authors mismatch their marketing to their actual content.Amazon's algorithm punishes this misalignment ruthlessly. When people click your ads but don't buy your book, the system registers your content as irrelevant or low quality. Your visibility drops while your costs climb—a devastating combination for your marketing budget and your author morale.The solution starts with brutal honesty about where your book truly belongs. A romantic suspense novel with light tension doesn't belong in the thriller category alongside dark psychological dramas. A business book for seasoned entrepreneurs shouldn't target new startups. As one successful indie author memorably put it, you simply can't "sell a cat to a dog person"—you must identify and target the specific readers who want exactly what you're offering.Amazon ads remain one of the most powerful tools in your marketing arsenal—the rare strategy that works 24/7 to introduce new readers to your books. But they amplify what's already working rather than fixing what's broken. Take 30 minutes today to ensure you're showing your book to readers who actually want it. Your sales (and your wallet) will thank you.Send us your feedback!Buy Penny's book The Amazon Author FormulaPlease leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Be sure you're following or subscribed to the show first. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/

¡Regalo GRATIS en nuestra LISTA DE CORREO! ➡️https://www.letraminuscula.com/suscribirse-lista-de-correo/ Visita nuestra WEB https://www.letraminuscula.com/ SI deseas PUBLICAR escríbenos : contacto@letraminuscula.com Llámanos☎ o escríbenos por WhatsApp:+34640667855 ¡SUSCRÍBETE al canal! CLIC AQUÍ: https://bit.ly/2Wv1fdX RESUMEN: En este vídeo se analizan las causas de la caída en las regalías de Amazon KDP, como la inflación, saturación del mercado con libros generados por IA y cambios en las políticas de Amazon. Se proponen soluciones como ajustar precios, mejorar la calidad de los libros, invertir en Amazon Ads, optimizar metadatos y construir una comunidad para seguir ganando dinero como autor independiente. ⏲MARCAS DE TIEMPO: ▶️00:00 Caída de regalías en Amazon KDP ▶️01:25 Comparativa semestral de ventas ▶️02:36 Vender libros no es ingreso pasivo ▶️03:42 Caída global en ventas desde 2020 ▶️04:56 Nuevas reglas de regalías desde junio ▶️06:04 Aumento de libros creados con IA ▶️07:22 Estacionalidad y fin del boom COVID ▶️08:44 Crisis económica y hábitos de compra ▶️09:50 Soluciones: revisar precios y valor ▶️11:09 Libros sin valor ya no funcionan ▶️12:17 Invertir en Amazon Ads es clave ▶️13:30 Aumentar campañas y optimizar pujas ▶️14:42 Hacer más anuncios rentables en KDP ▶️15:51 Usar redes y newsletters para vender ▶️16:56 Diversificar fuera de Amazon KDP ▶️18:07 Optimizar metadatos y profesionalizar ▶️19:22 Apostar por tendencias y calidad ▶️20:27 Adaptarse y seguir creando libros

Episode 633: Neal and Kyle discuss the continuing slump Tesla is having amid the US ending its EV incentives. Then, the US and Japan reach a trade deal that sparks hope for US investors. Also, Amazon is joining the AI wearables race with a bracelet that will listen to your every word. Meanwhile, it's Neal's Numbers on Hershey's chocolate prices, Venus Williams, and allergies among the Amish.  Gain the edge with Amazon Ads at advertising.amazon.com/startnow  Get more of Kyle on Per My Last Email here!: https://www.permylastemailshow.com/ Morning Brew Daily Puzzle: https://docs.google.com/forms/d/1Yzrl1BJY2FAFwXBYtb0CEp8XQB2Y6mLdHkbq9Kb2Sz8/viewform?edit_requested=true  Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here:⁠ ⁠⁠https://www.swap.fm/l/mbd-note⁠⁠⁠  Watch Morning Brew Daily Here:⁠ ⁠⁠https://www.youtube.com/@MorningBrewDailyShow⁠ 00:00 - Little League scandal 3:15 - Tesla woes continue 9:00 - US inks trade deal with Japan 13:30 - Amazon buzzin' like a Bee 19:10 - Neal's Numbers 25:00 - Sprint Finish!

Episode 632: Neal and Toby recap the meme stock redux that sent shares of Opendoor and Kohl's soaring. Then, an earnings roundup from Coca-cola, GM, and Lockheed Martin. Also, Google AI wins gold at a math competition, but OpenAI says “whatever you can do, I can do…similarly.” Meanwhile, Paramount came to its senses on one of its successful shows…'South Park'.  Gain the edge with Amazon Ads at advertising.amazon.com/startnow  Morning Brew Daily Puzzle: https://docs.google.com/forms/d/1Yzrl1BJY2FAFwXBYtb0CEp8XQB2Y6mLdHkbq9Kb2Sz8/viewform?edit_requested=true  Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here:⁠ ⁠⁠https://www.swap.fm/l/mbd-note⁠⁠⁠  Watch Morning Brew Daily Here:⁠ ⁠⁠https://www.youtube.com/@MorningBrewDailyShow⁠

Episode 631: Neal and Toby chat about what's behind the US economy's bounce back after withstanding Trump tariff fears. Then, China begins construction of a $170B massive hydropower dam that will be the world's largest. Also, Figma excites Wall Street by becoming the first software company to hit the IPO market in a long time. Meanwhile, smart, techy toilets may be the key to solving America's problem with keeping a public restroom clean.  Gain the edge with Amazon Ads at advertising.amazon.com/startnow  Morning Brew Daily Puzzle: https://docs.google.com/forms/d/1Yzrl1BJY2FAFwXBYtb0CEp8XQB2Y6mLdHkbq9Kb2Sz8/viewform?edit_requested=true  Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here:⁠ ⁠⁠https://www.swap.fm/l/mbd-note⁠⁠⁠  Watch Morning Brew Daily Here:⁠ ⁠⁠https://www.youtube.com/@MorningBrewDailyShow⁠

In this episode of The Speed of Culture, Matt Britton sits down with Carly Zipp, Global Director of Brand Marketing at Amazon Ads, to explore how Amazon is reshaping advertising. From full-funnel strategies and immersive live sports to creator collaborations and AI-driven personalization, Carly reveals how Amazon is transforming consumer connections across its media ecosystem.Follow Suzy on Twitter: @AskSuzyBizFollow Carly Zipp on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Episode 630: Neal and Toby explain why Delta is expanding its use of AI to price its airfares for all customers. Then, WNBA athletes used their sport's biggest weekend to bring attention to a serious issue throughout the league. Also, beef prices are going up which may spoil this Summer's BBQ plans. Meanwhile, chess is becoming more and more popular among professional athletes. The CEO that was caught having an affair during a Coldplay concert resigns from his company. Finally, a preview of the week ahead.  Gain the edge with Amazon Ads at advertising.amazon.com/startnow  Morning Brew Daily Riddle: https://docs.google.com/forms/d/1Yzrl1BJY2FAFwXBYtb0CEp8XQB2Y6mLdHkbq9Kb2Sz8/viewform?edit_requested=true Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here:⁠ ⁠⁠https://www.swap.fm/l/mbd-note⁠⁠⁠  Watch Morning Brew Daily Here:⁠ ⁠⁠https://www.youtube.com/@MorningBrewDailyShow⁠ 00:00 - Can you solve the MBD riddle? 3:40 - Delta Air Lines Leans in on AI pricing 8:40 - WNBA's pay disparity 12:40 - Beef prices going up 17:50 - Astronomer CEO fiasco 21:30 - Chess, not checkers 25:10 - Week Ahead

#amazonppc #bidoptimization #macrovsmicrobidsEpisode 104 dives deep into the difference between macro and micro bid optimizations for Amazon Ads, emphasizing the need to use the right time frames for each approach.Macro optimizations leverage longer date ranges and tighter bid adjustments to manage overall account performance with stability, while micro optimizations focus on recent data to quickly correct sudden spikes in spend or ACoS by targeting only the most problematic campaigns or keywords.Stephen and Andrew highlight the importance of not overreacting with account-wide changes, instead recommending precise, data-driven adjustments to the few high-impact areas that truly move the needle.Ultimately, the key takeaway is to balance risk and reward by matching your optimization strategy to your business goals and current account conditions for safer, more effective results.

Send us a textRunning ads isn't always about sales. Sometimes it's just to learn who your real customer is. This Amazon seller used Helium 10 to find profitable keywords others missed. Low-risk ad testing revealed competitors and audiences they weren't targeting before.Book a call now and start using ad data the smart way to find real customers and grow faster: https://bit.ly/4jMZtxu#AmazonAds #AmazonSellingTips #EcommerceMarketing #AmazonGrowth #amazonppcWatch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrBDownload our PPC guide now and stop wasting ad spend: https://bit.ly/4kVZ9gMGrab the SEO toolkit now and start ranking your products higher with strategies that actually deliver: https://bit.ly/457zjSlTimestamps00:00 – Why Sales Might Be Slowing00:15 – Using Ads to Learn About Your Audience00:39 – Testing New Audiences with Low Budget01:08 – Adjusting Bids Based on Clicks01:30 – How Helium 10 Helped One Seller01:58 – Asking the Right Questions to Grow02:29 – What My Amazon Guy Can Help With-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Think cutting your Amazon PPC budget is like saving money? In this episode, Michael Tejeda breaks down why slashing your ad spend right now could actually hurt your organic rankings and cost you more in the long run. With tariffs and economic uncertainty shaking things up, Michael shares real client stories and smart strategies like keyword clustering and budget balancing that helped boost sales—even when the market softened. A must-listen for every Amazon seller who wants to win the game.We'll see you in The PPC Den!

Roku's Senior Director, global ad platform partnerships and biz dev, Miles Fisher, joins us for a deep dive into how Roku's new Amazon Ads partnership will drive CTV's full funnel future.

What if creating a professional video for your business was as simple as a single click?We're joined by Kabir Bedi, Head of Product for Image and Video Generation at Amazon Ads, to discuss how generative AI is making that a reality. He provides an inside look at Amazon's mission to democratize video advertising, empowering everyone from mom-and-pop shops to large enterprises with their innovative video generator that evolved from simply showing products to showcasing them in realistic, multi-scene lifestyle settings.Kabir shares key insights into the engineering culture that powers this innovation, built on deep customer obsession and a dynamic, experimental mindset. He explains why bringing the entire team—including engineers and scientists—into direct conversations with users was a game-changer for their development process. Plus, listen as Kabir explains why a "learn and be curious" mindset is the key to thriving in this new landscape of AI-driven product development.Check out:The DevEx guide to AI-driven software developmentDownload: The 6 trends shaping the future of AI-driven development Follow the hosts:Follow BenFollow AndrewFollow today's guest(s):Follow Kabir on LinkedInLearn more on the About Amazon Blog and the Amazon Ads BlogReferenced in today's show:Meta's $100M poaching project“Real strength is not in poaching rather it's in growing, retaining and respecting the people you already have.” -Mohit Malik“Localhost tracking” explained. It could cost Meta 32 billion.Cursor's Bold Hiring Playbook: No AI in Interviews, Just Real Projects and Real PeopleWriting Toy Software Is A JoySupport the show: Subscribe to our Substack Leave us a review Subscribe on YouTube Follow us on Twitter or LinkedIn Offers: Learn about Continuous Merge with gitStream Get your DORA Metrics free forever

Struggling to make Amazon Ads work for your books? In this exclusive interview, Dale L. Roberts sits down with Sylvia Hubbard to unpack the biggest challenges and questions authors face when advertising on Amazon. From targeting to budgeting to measuring success, this video offers indie authors a roadmap to smarter, more effective advertising strategies. Whether you're just getting started or looking to sharpen your skills, this conversation will shift your mindset and equip you to take action. Sylvia Hubbard - https://sylviahubbard.com/  Advertising for Books - https://DaleLinks.com/AdsBook Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com Subscribe to my email newsletter - https://DaleLinks.com/SignUp  Join Channel Memberships - https://DaleLinks.com/Memberships Join Me on Discord - https://DaleLinks.com/Discord Check out my main YouTube channel  - https://www.youtube.com/@dalelroberts My Books - https://DaleLinks.com/MyBooks Wanna tip me? Visit https://dalelroberts.gumroad.com/coffee. Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

Tune in to hear some of Amazon's announcements from Cannes Lions Festival of Creativity and how AI will change discover for the consumer.

Send us a textThe CPG Guys are joined in this episode by Jeff Cohen, Tech Evangelist at Amazon Ads as we discuss the key themes discussed at the 2025 Cannes Lions International Festival of Creativity.Follow Jeff on LinkedIn at: http://linkedin.com/in/jeffreycohenFollow Amazon Ads Partners on LinkedIn at: https://www.linkedin.com/showcase/amazon-ads-partners/Follow Amazon Ads Partners online at: https://advertising.amazon.com/partners/networkWe cover 5 key themes from the conference:Impact of AI on contentRetail Media NetworksInfluencer MarketingLearningNetworkingCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Episode 609: Neal and Toby sit down with branding and marketing expert Ashwinn Krishnaswamy (@shwinnabegobrand) about Apple's recent WWDC conference and if its Liquid Glass redesign is worth the hype. Also, the latest brand moves by OpenAI, Nike, and HBO. Then, what's the future of influencer marketing and how will AI become a powerful tool in the advertising business. Plus, what's the real reason a company should do a rebrand and if it actually yields returns. Finally, a quick power ranking of some of the best marketing moves in the last couple years. Gain the edge with Amazon Ads by going to ⁠advertising.amazon.com/startnow⁠ Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here: ⁠https://www.swap.fm/l/mbd-note⁠  Watch Morning Brew Daily Here: ⁠https://www.youtube.com/@MorningBrewDailyShow Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 608: Neal and Toby recap the Fed meeting where Fed Chair Jerome Powell continues to hold rates steady. Then, Nippon closes its acquisition of US Steel with the US getting the rare ‘golden share' of the deal. Also, Sam Altman is spilling the beans about Meta's attempt to poach OpenAI's talent with $100M offers. Meanwhile, Neal shares his favorite numbers: a new meme stock, the office supply, and the cost of being a sports fan nowadays.  00:00 - Tune in for our branding deep dive! 2:30 - Fed keeps it chill 6:30 - Nippon closes the steel deal 11:00 - Meta tries to poach OpenAI talent 15:30 - Meme stock madness 18:10 - Office glut cleanup 21:00 - It's expensive to be a sports fan 24:40 - Sprint Finish! Gain the edge with Amazon Ads by going to advertising.amazon.com/startnow Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here: https://www.swap.fm/l/mbd-note  Watch Morning Brew Daily Here: https://www.youtube.com/@MorningBrewDailyShow Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 607: Neal and Toby chat about Microsoft's latest study into the average worker's workday and it looks like we're in the age of the ‘infinite workday' where messages and emails know no bounds. Then, Kraft Heinz announced they're going to remove all artificial dyes from their products by the end of 2027. Also, social and streaming overtake traditional media outlets as go-to sources of news and entertainment. Plus, Robox's ‘Grow a Garden' game beats out Fortnite to become one of the most popular games in the world.  00:00 - Florida Panthers win the Stanley Cup 3:00 - Welcome to the ‘infinite workday' 8:10 - Kraft Heinz ditches its artificial dyes 11:50 - Social media for the news 14:00 - Streaming overtakes cable and broadcast 17:45 - Roblox rocks 20:40 - Sprint Finish! Gain the edge with Amazon Ads by going to advertising.amazon.com/startnow Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here: https://www.swap.fm/l/mbd-note  Watch Morning Brew Daily Here: https://www.youtube.com/@MorningBrewDailyShow Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textThe CPG Guys are joined in their 500th episode by Tanner Elton, Vice President of US Advertising Sales at Amazon.Follow Tanner on LinkedIn at: https://www.linkedin.com/in/tannerelton/Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazon-ads-partners/Follow Amazon Ads online at: https://advertising.amazon.com/Tanner answers these questions:Reflecting on your career journey at Amazon, what experiences have been most pivotal in shaping your leadership style?What role does innovation play in your leadership, and how do you foster a culture that encourages innovative thinking within your teams?What trends are you observing in consumer behavior that are influencing advertising strategies?How do you envision the future of advertising sales evolving over the next few years, particularly with the rise of streaming services and ecommerce integration?How has Amazon's relationship with major brands evolved?What feedback mechanisms are in place to ensure that advertiser needs and concerns are addressed effectively?What are the biggest challenges facing the advertising industry today, and how is Amazon Ads positioned to address them?From your perspective, what is the reason for advertisers to believe that Amazon is the best place for them to build their brands?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Episode 606: Neal and Toby discuss Meta bringing ads to WhatsApp for the first time after years of avoiding the model. Then, anti-tourism protests are sweeping Europe where locals are spraying tourists with water guns. Also, JPMorgan and American Express are planning major changes to their premium credit cards in an effort to attract America's biggest spenders. Meanwhile, Toby examines the trend of knitting, and more broadly, why younger Americans are getting into old-people hobbies.  00:00 - ‘Jaws' returns to Nathan's Hot Dog Eating Contest 3:15 - WhatsApp turns on ads 8:00 - Overtourism problem in Europe 12:00 - Credit card clash 17:00 - Toby's Trends: Knitting 21:00 - Sprint Finish! Gain the edge with Amazon Ads by going to advertising.amazon.com/startnow Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here: https://www.swap.fm/l/mbd-note  Watch Morning Brew Daily Here: https://www.youtube.com/@MorningBrewDailyShow Learn more about your ad choices. Visit megaphone.fm/adchoices

WhatsApp öffnet die Tür für Werbung, Amazon Ads und Roku kooperieren bei TV-Werbung und inmitten schrumpfender Werbebudgets setzen Unternehmen auf Influencer-Marketing. Chinesische KI-Unternehmen finden Wege, US-Exportbeschränkungen zu umgehen. Metas Llama 3.1 überrascht mit seiner Fähigkeit, 42 Prozent von Harry Potter wiederzugeben. Google plant den Ausstieg bei Scale AI, während Meta Anteile übernimmt. Die Spannungen zwischen OpenAI und Microsoft nehmen zu. Welche Rolle spielen große Unternehmen bei Trumps US-Armee Parade? Führende Tech-Manager beraten die US-Armee. Die Maskendeals von Jens Spahn sorgen für Kontroversen. Ein durchgesickertes GitHub-Repository enthüllt geheime KI-Pläne der Trump-Regierung. Unterstütze unseren Podcast und entdecke die Angebote unserer Werbepartner auf ⁠⁠⁠⁠⁠doppelgaenger.io/werbung⁠⁠⁠⁠⁠. Vielen Dank!  Philipp Glöckler und Philipp Klöckner sprechen heute über: (00:00:00) WhatsApp Werbung  (00:10:40) Amazon Ads Roku (00:16:20) Werbemarkt Influencer (00:21:05) China KI Chips (00:23:30) Meta Urheberrecht KI (00:28:30) Google Scale AI  (00:37:25) OpenAI Msft (00:41:30) Defense Tech Daniel Ek (00:46:40) Trump (00:51:25) Meta OpenAI Palantir US Army (00:52:00) Masken Jens Spahn (00:57:30) TikTok Star Inhaftierung (01:02:15) Thelen Bild (01:10:15) Schmuddelecke Shownotes WhatsApp führt Werbung ein – nytimes.com Amazon Ads & Roku schließen bahnbrechenden Pakt für TV-Werbung – deadline.com Influencer-Marketing gewinnt an Bedeutung bei knapperen Werbebudgets – bloomberg.com Chinas KI-Firmen umgehen US-Chip-Beschränkungen – wsj.com Metas Llama 3.1 erinnert sich an 42 Prozent des ersten Harry-Potter-Buchs – understandingai.org Google plant Trennung von Scale AI nach Meta-Deal – reuters.com Spannungen zwischen OpenAI und Microsoft erreichen Siedepunkt – wsj.com Spotify's Daniel Ek leads €600mn investment in German drone maker Helsing US Army Parade Sponsoren – wsj.com Meta, OpenAI, Palantir-Führungskräfte beraten US-Armee zu Technologie – theinformation.com Spahns Maskendeals mit Fiege und Emix – Spiegel TikToks beliebtester Star Khaby Lame verlässt die USA nach ICE-Haft – euronews.com Warum fragt BILD nicht auch Martin Semmelrogge oder Boris Becker? – linkedin.com Trumps Smartphone nicht für $499 in USA herstellbar – wsj.com Trumps Regierungspläne für KI auf GitHub geleakt – theregister.com Donald Trumps Truth Social beantragt Bitcoin und Ether ETF – coindesk.com Krypto-Gruppe Tron plant Börsengang nach US-Untersuchungspause – ft.com Spencer Hakimian auf X: "Unglaubliche Korruption bei Trumps Krypto-Einkommen." – x.com Peter Thiel-backed crypto group Bullish files for Wall Street IPO – ft.com Polizei beschlagnahmt Archetyp Market, verhaftet Administrator – bleepingcomputer.com Ehemaliger Ingenieur teilt seine Erfahrungen bei DOGE – npr.org

Episode 605: Neal and Toby recap the latest of the conflict in the Middle East and how it's rattling the energy markets. Then, more and more brands are turning to influencers to market their products, outside of the traditional beauty and fashion industries. Also, some users are unaware that their questions asked to chatbots are publicly seen on Meta's AI Discover feed. Meanwhile, major retailers are looking for ways to save billions of dollars on payment fees, and they're turning to crypto. Plus, live-action remakes are proving to be a success for movie studios. Finally, a preview of what's coming in the week ahead.  Gain the edge with Amazon Ads by going to advertising.amazon.com/startnow Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here: https://www.swap.fm/l/mbd-note  Watch Morning Brew Daily Here: https://www.youtube.com/@MorningBrewDailyShow 00:00 - Shake Shack Slogan 02:40 - Oil Prices Rise on Middle East Conflict  07:40 - Advertising Industry Shifting to Influencers  11:35 - Meta AI Public Conversations  16:45 - Winners of The Weekend 23:30 - Week Ahead  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Simple and Smart SEO Show, Crystal Waddell sits down with e-commerce marketing expert Austin Becker (Part 1 of 3).We talk about the evolution of Austin's career, from selling quirky side-hustle products to founding a thriving e-commerce digital marketing agency. You'll learn actionable insights on Google Shopping, product feed optimization, Amazon's advertising dominance, the power of Schema for Shopify SEO, and how AI is poised to reshape search and advertising. If you're an online seller or digital marketer, this episode is packed with tips and tools to upgrade your strategies for 2025 and beyond.Key Takeaways:

What if you could see what your customers are searching before they even hit 'buy'? In today's hyper-competitive marketplace, that's exactly what the best brands are doing, and it's giving them a serious edge. In this episode, Chris Barnes, General Manager of Retail & Alternative Channels at Jungle Scout, joins hosts Reid Jackson and Liz Sertl to break down how brands are using real-time search, product, and shopper data to respond faster to market signals on Amazon and beyond. Chris shares how companies are identifying market opportunities, protecting category share, and improving performance across pricing, inventory, and advertising, all by knowing what to look for in the data. In this episode, you'll learn: How to use search and shopper behavior to guide product strategy Why category management looks different in the age of marketplaces The data brands overlook and how it impacts sales performance Jump into the conversation: (00:00) Introducing Next Level Supply Chain (02:07) Chris Barnes on his career journey (04:38) Transforming strategy with data and intelligence (05:55) Category management in-store vs. online (09:23) AI's impact on search and consumer behavior (13:04) Dude Wipes' growth and success (15:35) Leveraging data to understand consumer needs (19:17) Power of data analytics in product development (20:48) Top strategies for maximizing growth (27:37) The future of agencies and AI in business   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with the guest: Chris Barnes on LinkedInCheck out Jungle Scout

Do you want an effective marketing strategy that not only targets readers actively looking for books but also provides you with immediate visibility and results? This week, we are speaking with Alana Terry, an award-winning Christian suspense novelist and USA Today bestseller. She is also the co-founder of the Successful Writer Marketplace and a well-known ads coach for authors. Listen as Alana shares her experience with paid advertising, reveals best practices for running Amazon ads, and encourages authors to view advertising as a time investment that can yield long-term benefits. For show notes, go to https:writingoffsocial.com/67

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. In today's episode, we're diving into a topic that's been heating up since Amazon unveiled it at Unboxed last October: using AMC audiences for Sponsored Products.  It's a conversation that's gone from a slow simmer to a full-on boil in recent months, and we've brought in two of Acadia's sharpest retail media minds to break it all down: Ross Walker and Carlos Sastre. We'll be exploring where the real impact is showing up, what's working, and what this shift means for the future of Sponsored Search. Tune in to find out more! "I don't care about winning every single eyeball for a keyword. I only care about winning the subset of eyeballs that are most likely to convert, be a high lifetime value customer, or be most likely to purchase multiple products in my assortment. That is the new game that we are moving towards in the future." Ross Walker KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Carlos discuss: Overview of AMC Audiences for Sponsored Ads: The distinction between using AMC audiences in DSP vs. Sponsored Ads. In Sponsored Products/Brand Ads, AMC audiences act as bid modifiers rather than strict targeting mechanisms. Limitations and Current Capabilities: Advertisers can only boost bids for specific audiences, not exclude or exclusively target them. Only one AMC audience can be applied per campaign currently, which introduces campaign complexity. The "crawl, walk, run" approach: Start simple by identifying the campaign goal (upper vs. lower funnel) before layering in AMC audiences. Recommendations to duplicate existing campaigns and layer AMC audiences for more efficient targeting. Strong results from using purchaser and subscriber lookalike audiences (doubling ROAS and improving conversion rates). Cautions against hyper-granular audience building, which may limit scale and statistical significance. Leveraging “out of the box” audiences first before building complex custom audiences. Keep initial testing straightforward, scaling complexity only if justified by results. Notable reductions in CPCs and significant increases in ROAS for test campaigns that adopted AMC audiences. Dual campaign strategy allows efficiency gains without sacrificing overall volume. The introduction of more AMC-style features directly in the Amazon Ads console (e.g., new-to-brand bid boosting). The shift from keyword/product targeting towards audience-based bidding and what that means for campaign architecture and ROI. Amazon's continued pace of innovation in ad products enables proactive brands to gain an edge. The future of advertising on Amazon involves refining audiences beyond keywords, focusing spend on high-value customers. The importance of adapting campaign strategies to stay ahead as the platform evolves.  

Neha Bhuchar, co-founder of Atom11 and former Amazon Advertising insider, shares Amazon Advertising secrets—revealing the game-changing concept of "retail-aware advertising" that integrates inventory, pricing, and search rank signals with advertising automation to maximize ROI. Discover how Amazon's algorithms work, from the critical difference between click-through and conversion rates to strategic approaches for the newly democratized Amazon Marketing Cloud (AMC). Neha breaks down complex concepts into actionable strategies for sellers at every level, from optimizing audience targeting to balancing conversion improvements with cost efficiency. The conversation explores 2024's pivotal changes to AMC access, practical thresholds for implementation, and bold predictions for the future of e-commerce advertising. Whether you're managing campaigns in-house or evaluating automation tools, this episode delivers a rare insider perspective on Amazon's advertising ecosystem and Atom11's transparent approach to helping sellers thrive in an increasingly AI-driven marketplace. This is for Amazon sellers, e-commerce marketers, advertising strategists, and anyone looking to understand the future of retail advertising technology. Episode Notes: 00:26 - Neha Bhuchar Introduction 00:20 - Neha's Background and Atom11 06:00 - Retail Aware Advertising 07:25 - Dynamic Bidding & Audience Creation 10:39 - Amazon Marketing Cloud 13:36 - Audience Targeting Challenges 14:01 - Look-alike Audience 15:50 - Mainstream Adoption of AMC 26:45- Tariff and Amazon Ads 31:05 - Impact of AI on Ads Related Post: Amazon PPC Services: A Guide to Boosting Sales and Choosing the Right Partner How to Reach Neha:   LinkedIn: linkedin.com/in/nehabhuchar Website: https://www.atom11.co/   Scott's Links:   LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. We're back with Part 2 of our special Prime Day series, and today we're diving deep into Ad Strategy. Joining us today is Damiano Ciarrocchi, our Senior Retail Media Manager. With years of experience managing Prime Day ad strategies — both at Amazon and now for our clients — Damiano is a Prime Day pro who's seen it all. Today, he's sharing his insider insights on how this year's Prime Day is shaping up to be different from years past. Don't miss it — tune in now!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Damiano discuss: The Buzz Starts Early: Brands are already fielding Prime Day questions by late April: What's changed this year? How should we budget? What creative assets need to be ready now? Early alignment is critical. Prime Day Is Won Before It Begins: Success isn't defined by the deals you run during Prime Day—it's shaped in the weeks and months leading up to it. A New Playbook for 2025 Advertising: This year demands a shift in budget planning and campaign strategy. With evolving consumer behavior, flexibility becomes your strongest advantage. Unlocking Amazon's New Ad Tools: 2025 marks a new era for advertisers. Tools like Amazon Marketing Cloud (AMC) audiences are no longer reserved for elite brands—they're now accessible and essential for all. May & June: The Setup Phase: Your early lead-in tactics dictate your visibility and performance during the event. Use this time to build awareness, optimize recall, and prime conversions. Real-Time Agility on Prime Day: Ideally, you're so well-prepared that surprises are minimal, but when the unexpected hits, your ability to pivot fast will set you apart. The Surge Doesn't Stop on Prime Day: Prime Day isn't the finish line—it's the launchpad. Smart brands ride the demand wave into post-event momentum and longer-term growth. Navigating Tariffs and Supply Chain Disruption: With tariffs and ongoing logistics challenges, brands need tighter forecasting and contingency plans baked into their Prime Day strategy.   MENTIONED IN THIS EPISODE Don't forget to check out part 1 of this Prime Day Prep series! Access this in blog format! Part 1 here! Connect with Senior PPC Manager, Damiano Ciarrocchi Connect with our host, Julie Spear Connect with our host, Jordan Ripley

Send us a textLearn how Amazon's four bidding strategies—fixed, down only, up and down, and rule-based—really work. Understand when to use each strategy depending on impressions, budget limits, or ACoS goals. This breakdown helps sellers avoid common mistakes with campaign-level bidding setups.Grab the PPC guide built by real Amazon experts and start making smarter ad decisions: https://bit.ly/43nMUDy#AmazonPPC #AmazonAdvertising #AmazonFBA #PPCstrategy #EcommerceTipsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Not getting sales? Send us your listing and let our experts take a look: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsBook a free consultation with My Amazon Guy: https://bit.ly/44uHuaRGet the exact SOPs our team uses to choose the right Amazon bidding strategy: https://bit.ly/4cGqWigTimestamps00:00 - Amazon Keyword Bidding Options00:30 - What Are Fixed Bids?01:35 - When Fixed Bids Work Best02:00 - Understanding Dynamic Bids Down Only02:50 - Real-World Example with eBay03:30 - What Is Up and Down Bidding?04:20 - How Bidding Modifiers Stack Up05:05 - Rule-Based Bidding Explained06:10 - When to Use Rule-Based vs. Other Strategies07:00 - Final Advice for Picking the Right Strategy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Scared of losing money on ads? Learn how to start small, scale up, and make your ads profitable without overspending. Whether you're using Amazon Ads, Facebook Ads, or BookBub, these ad strategies will help you turn clicks into sales. Book Award Pro - https://DaleLinks.com/BookAwardPro (affiliate link) Advertising for Books - https://DaleLinks.com/AdsBook Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com Subscribe to my email newsletter - https://DaleLinks.com/SignUp Join Channel Memberships - https://DaleLinks.com/Memberships Join Me on Discord - https://DaleLinks.com/Discord Check out my main YouTube channel - https://www.youtube.com/@DaleLRoberts My Books - https://DaleLinks.com/MyBooks Wanna tip me? Visit https://dalelroberts.gumroad.com/coffee. Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

What is your most profitable series and are you marketing it? Today's top story is Sailing Abroad. Question of the week is What is your most profitable series and are you marketing it? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. This is your April edition of the Retail Round-Up! In today's episode, we dive into the latest trends shaking up the retail media landscape, from AI-driven shopping innovations and Walmart's evolving media strategy to concerns about Prime Day restock limits and the ongoing impact of tariffs. The retail media space is moving fast, and there's no sign of slowing down. We're excited to welcome special first-time guest Shahrez Anjum, Senior Account Manager at Acadia, alongside our media expert and friend of the pod, Ross Walker, Director of Retail Media at Acadia. Tune in to stay ahead of the curve!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Shahrez discuss: Amazon recently introduced two major AI-driven features that signal a fundamental shift in how product discovery and shopping journeys will operate: Interests AI and Buy for Me. Interests AI is a product discovery tool that allows Amazon shoppers to enter detailed prompts reflecting their hobbies and passions.  Buy for Me, currently in beta, uses agentic AI to place orders on third-party brand websites directly from the Amazon app. Amazon has introduced tighter control over off-site placements, which allows advertisers to manage their spend on external platforms more effectively. Walmart has made two significant updates to its media offering through Walmart Connect, adding Vizio inventory for media buying and the ability to do advanced targeting for on-site display ads.  Amazon has made significant strides in simplifying and enhancing how advertisers can interact with its audience targeting capabilities, particularly by integrating AMC (Amazon Marketing Cloud) audiences into its ad console. Native Bid Boosters: Amazon is making it easier for advertisers to access and use audience segments directly within the ad console. The ongoing discussions around tariffs and their potential impact on retail prices have become a recurring topic in the e-commerce space, especially in relation to Amazon. As Prime Day approaches, concerns about restock limits and potential supply chain challenges are rising. In particular, there are indications that Amazon may reintroduce restock limits, a measure previously used to manage inventory flow.

Send us a textAre you targeting keywords the right way? Learn how to get the best ones using broad and exact match strategies. This step-by-step guide shows how real Amazon sellers find what works.Find this PPC tip useful? Get even more inside our Amazon PPC guide: https://bit.ly/3RumCsK#AmazonPPC #KeywordTargeting #BroadMatch #ExactMatch #AmazonAdsWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsNeed expert advice on your Amazon business? Book a free call: https://bit.ly/44uHuaRTimestamps00:00 - Why Keyword Research Matters  00:21 - What Tools You Need: Helium 10 & Cerebro  01:14 - Finding Your Main Keyword  01:40 - Pulling Competitor ASINs from Amazon  02:32 - Importing ASINs into Cerebro  03:00 - Filtering Keywords by Rank & Volume  04:10 - Choosing Keywords for Broad Campaigns  05:24 - Finding Longtail Keywords for Exact Match  06:26 - Adjusting by Bid Strategy & Budget  07:31 - When to Avoid Low Search Keywords  08:08 - Broad vs Exact Campaigns Explained  08:50 - Using the Same Strategy for Existing Products  09:31 - Wrapping Up: Add Longtail Keywords for Better Results  -------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode, Sri interviews Jordan Berke, founder & CEO of TOMORROW, a leading digital retail advisory firm, enabling global retailers to accelerate growth through digitization.Sri and Jordan tour an Amazon Fresh store as they unpack Amazon's omnichannel grocery strategy live from the original Amazon Fresh store in Los Angeles. While much of Amazon's physical store rollout has been hit or miss, the Amazon Ads presence in stores shows the potential to combine in store screens, programmatic, and physical promo space to create immersive brand experiences. Find Jordan on LinkedIn at: https://www.linkedin.com/in/jordan-berke-tomorrow/Find TOMORROW on LinkedIn at: https://www.linkedin.com/company/tomorrow-retail-consulting/Find TOMORROW online at: https://tomorrowretail.com/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode with Noemi Bolojan, we're talking about something a lot of people miss — the sneaky defaults in Amazon ads that quietly eat up your budget. You set up a campaign, trust the platform to guide you, and boom — money's leaking without you even noticing.Noemi breaks down how things like automatic bidding (yep, it goes up and down by default), broad targeting, and off-Amazon ads all kick in unless you change them. Sounds helpful, right? But in reality, those settings often work better for Amazon than they do for you.Think your product is getting shown to the right audience? Not always. Default category targeting or expanded targeting might be pushing your ads to places they don't belong — and you're paying for it. So if you're running ads in 2025, this episode is a little wake-up call. We'll see you in The PPC Den!

In this episode, we've got two expert guests on our TACoS Tuesday advertising show. We're going to talk a lot about how to rank when you're launching with PPC and some advanced forms of advertising, such as sponsor display. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us for an insightful episode featuring Marcel Marculescu, the CEO of IntelliRank. From his early days in Romania crafting browser-based games to becoming a cornerstone in the Amazon selling community, Marcel's journey is a testament to his entrepreneurial spirit. We unpack his expertise in Amazon ranking and advertising, examining the evolution of strategies for product launches and the importance of a harmonious blend of organic methods and PPC advertising. Our conversation ventures into the world of Amazon keywords, where Marcel sheds light on the power of targeting long-tail keywords. We explore how user-generated content, like reviews and Amazon Posts, can amplify product visibility — especially crucial during the initial stages of a product's life. Marcel also emphasizes the significance of testing product listings through Amazon experiments, providing a fresh perspective on customer insights versus personal biases. The essence of community comes to life as we discuss Amazing Days in Bulgaria, fostering a vibrant network for Amazon sellers in the region. In the realm of advertising, we have Vincenzo Toscano, CEO of Ecomcy live in the Amazon Ads booth in Prosper Show to share advanced techniques for harnessing Amazon's Sponsored Display ads and audience targeting. We discuss isolating campaigns to refine bidding strategies, and an innovative approach using Helium 10's Black Box tool to focus on complementary products. The episode wraps up with the undeniable value of seller networking and community events like Amazon Accelerate, highlighting how these connections fuel both personal and professional growth in the ever-evolving e-commerce landscape. In episode 656 of the Serious Sellers Podcast, Bradley, Marcel, and Vincenzo discuss: 00:30 - Amazon Advertising Strategies for Ranking 04:08 - Romanians Dominating Ranking Companies 08:18 - Amazon PPC for New Products 11:55 - Optimizing Amazon Keywords and Strategies 12:40 - Leveraging Amazon Post for Visibility 18:51 - Europe Event Travel Opportunity 22:28 - Amazon Advertising Strategies Beyond Basics 27:16 - Maximizing Amazon Advertising With Basket Analysis 32:32 - Global Amazon Advertising Strategy Insights 34:05 - Helium 10 Ads Strategy and Growth 36:42 - Global Marketplace Advertising Strategies  41:04 - Amazon Seller Networking Value

You're listening to the PPC Den Podcast.In this episode, I'm diving into a topic that's been on my mind lately. It all started when I was cleaning up a client's search term report. At first glance, things looked fine. Decent ACoS, plenty of conversions, nothing too dramatic. So I kept digging. And that's when I noticed it — this pattern inside the search terms. A couple of words, just two or three, that kept repeating across multiple phrases. That's when it hit me — this is an N-Gram problem.In today's episode, I'll walk you through what N-Gram Laddering is, how I used it to clean up that account, and how you can apply it to your own search term reports.  If you've ever felt like your campaigns are doing okay, but not great — this might be the insight you didn't know you needed.We'll see you in The PPC Den!

Ready to launch your Amazon product? In this episode, we discuss the essentials of optimizing your listings and the best ad strategies for driving more sales immediately. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us in our monthly TACoS Tuesday episode, as we explore the essentials of launching Amazon products, featuring expert insights from Destaney Wishon. We start by discussing how to make your product retail-ready, emphasizing the importance of indexing your listing for the right keywords to drive sales. From match types and targeting to effective keyword research methods often overlooked by sellers, we cover fundamental Amazon advertising strategies for 2025. With Destaney's extensive expertise in Amazon PPC and Bradley Sutton's experience launching over 600 products, they provide valuable guidance for both new and seasoned Amazon sellers. Listen in as they navigate the ever-changing landscape of Amazon advertising. They recount the evolution of strategies from two-step URLs and giveaways to modern methods that are currently non-compliant with Amazon's TOS. By sharing Bradley's recent success story of achieving top keyword rankings within three weeks, they provide practical insights into adapting to market dynamics while leveraging core strategies for sustained success. They also focused on optimizing keywords for seasonal products, using mason jars as an example to illustrate the need for specificity in targeting audiences and identifying seasonal trends and opportunity keywords. Finally, let's tackle the art of optimizing Amazon PPC strategies, focusing on understanding customer feedback and incorporating emotional touchpoints into product listings. They discuss bid management strategies, the importance of balancing profitability and scalability, and how successful bidding can enhance organic ranking. Additionally, they cover the significance of tailoring marketing strategies to fit specific product niches and maintaining brand loyalty amidst the shift from organic to paid search on Amazon. Throughout the episode, we aim to equip you with actionable insights and strategies to boost your product's visibility and success on Amazon. In episode 650 of the Serious Sellers Podcast, Bradley and Destaney discuss: 00:02 - Amazon Advertising Launch Strategies Workshop 01:22 - Navigating Amazon's Ever-Changing Advertising Landscape 10:08 - Optimizing Keywords for Seasonal Products 13:12 - Keyword Research Using Helium 10 18:41 - Optimizing Amazon Advertising Strategy 24:49 - Importance of Keyword Research in Advertising 26:52 - Effective Bid Management for Targeting Types 28:50 - Finding Balance in Amazon Bid Management 35:37 - Bid Management for Sales and ACoS 38:23 - Mastering Amazon Bidding Strategy 45:41 - Discussion on Algorithmic Love and Relaunch