Podcasts about amazon ads

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. In today's episode, we're diving into a topic that's been heating up since Amazon unveiled it at Unboxed last October: using AMC audiences for Sponsored Products.  It's a conversation that's gone from a slow simmer to a full-on boil in recent months, and we've brought in two of Acadia's sharpest retail media minds to break it all down: Ross Walker and Carlos Sastre. We'll be exploring where the real impact is showing up, what's working, and what this shift means for the future of Sponsored Search. Tune in to find out more! "I don't care about winning every single eyeball for a keyword. I only care about winning the subset of eyeballs that are most likely to convert, be a high lifetime value customer, or be most likely to purchase multiple products in my assortment. That is the new game that we are moving towards in the future." Ross Walker KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Carlos discuss: Overview of AMC Audiences for Sponsored Ads: The distinction between using AMC audiences in DSP vs. Sponsored Ads. In Sponsored Products/Brand Ads, AMC audiences act as bid modifiers rather than strict targeting mechanisms. Limitations and Current Capabilities: Advertisers can only boost bids for specific audiences, not exclude or exclusively target them. Only one AMC audience can be applied per campaign currently, which introduces campaign complexity. The "crawl, walk, run" approach: Start simple by identifying the campaign goal (upper vs. lower funnel) before layering in AMC audiences. Recommendations to duplicate existing campaigns and layer AMC audiences for more efficient targeting. Strong results from using purchaser and subscriber lookalike audiences (doubling ROAS and improving conversion rates). Cautions against hyper-granular audience building, which may limit scale and statistical significance. Leveraging “out of the box” audiences first before building complex custom audiences. Keep initial testing straightforward, scaling complexity only if justified by results. Notable reductions in CPCs and significant increases in ROAS for test campaigns that adopted AMC audiences. Dual campaign strategy allows efficiency gains without sacrificing overall volume. The introduction of more AMC-style features directly in the Amazon Ads console (e.g., new-to-brand bid boosting). The shift from keyword/product targeting towards audience-based bidding and what that means for campaign architecture and ROI. Amazon's continued pace of innovation in ad products enables proactive brands to gain an edge. The future of advertising on Amazon involves refining audiences beyond keywords, focusing spend on high-value customers. The importance of adapting campaign strategies to stay ahead as the platform evolves.  

Neha Bhuchar, co-founder of Atom11 and former Amazon Advertising insider, shares Amazon Advertising secrets—revealing the game-changing concept of "retail-aware advertising" that integrates inventory, pricing, and search rank signals with advertising automation to maximize ROI. Discover how Amazon's algorithms work, from the critical difference between click-through and conversion rates to strategic approaches for the newly democratized Amazon Marketing Cloud (AMC). Neha breaks down complex concepts into actionable strategies for sellers at every level, from optimizing audience targeting to balancing conversion improvements with cost efficiency. The conversation explores 2024's pivotal changes to AMC access, practical thresholds for implementation, and bold predictions for the future of e-commerce advertising. Whether you're managing campaigns in-house or evaluating automation tools, this episode delivers a rare insider perspective on Amazon's advertising ecosystem and Atom11's transparent approach to helping sellers thrive in an increasingly AI-driven marketplace. This is for Amazon sellers, e-commerce marketers, advertising strategists, and anyone looking to understand the future of retail advertising technology. Episode Notes: 00:26 - Neha Bhuchar Introduction 00:20 - Neha's Background and Atom11 06:00 - Retail Aware Advertising 07:25 - Dynamic Bidding & Audience Creation 10:39 - Amazon Marketing Cloud 13:36 - Audience Targeting Challenges 14:01 - Look-alike Audience 15:50 - Mainstream Adoption of AMC 26:45- Tariff and Amazon Ads 31:05 - Impact of AI on Ads Related Post: Amazon PPC Services: A Guide to Boosting Sales and Choosing the Right Partner How to Reach Neha:   LinkedIn: linkedin.com/in/nehabhuchar Website: https://www.atom11.co/   Scott's Links:   LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. We're back with Part 2 of our special Prime Day series, and today we're diving deep into Ad Strategy. Joining us today is Damiano Ciarrocchi, our Senior Retail Media Manager. With years of experience managing Prime Day ad strategies — both at Amazon and now for our clients — Damiano is a Prime Day pro who's seen it all. Today, he's sharing his insider insights on how this year's Prime Day is shaping up to be different from years past. Don't miss it — tune in now!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Damiano discuss: The Buzz Starts Early: Brands are already fielding Prime Day questions by late April: What's changed this year? How should we budget? What creative assets need to be ready now? Early alignment is critical. Prime Day Is Won Before It Begins: Success isn't defined by the deals you run during Prime Day—it's shaped in the weeks and months leading up to it. A New Playbook for 2025 Advertising: This year demands a shift in budget planning and campaign strategy. With evolving consumer behavior, flexibility becomes your strongest advantage. Unlocking Amazon's New Ad Tools: 2025 marks a new era for advertisers. Tools like Amazon Marketing Cloud (AMC) audiences are no longer reserved for elite brands—they're now accessible and essential for all. May & June: The Setup Phase: Your early lead-in tactics dictate your visibility and performance during the event. Use this time to build awareness, optimize recall, and prime conversions. Real-Time Agility on Prime Day: Ideally, you're so well-prepared that surprises are minimal, but when the unexpected hits, your ability to pivot fast will set you apart. The Surge Doesn't Stop on Prime Day: Prime Day isn't the finish line—it's the launchpad. Smart brands ride the demand wave into post-event momentum and longer-term growth. Navigating Tariffs and Supply Chain Disruption: With tariffs and ongoing logistics challenges, brands need tighter forecasting and contingency plans baked into their Prime Day strategy.   MENTIONED IN THIS EPISODE Don't forget to check out part 1 of this Prime Day Prep series! Access this in blog format! Part 1 here! Connect with Senior PPC Manager, Damiano Ciarrocchi Connect with our host, Julie Spear Connect with our host, Jordan Ripley

Send us a textLearn how Amazon's four bidding strategies—fixed, down only, up and down, and rule-based—really work. Understand when to use each strategy depending on impressions, budget limits, or ACoS goals. This breakdown helps sellers avoid common mistakes with campaign-level bidding setups.Grab the PPC guide built by real Amazon experts and start making smarter ad decisions: https://bit.ly/43nMUDy#AmazonPPC #AmazonAdvertising #AmazonFBA #PPCstrategy #EcommerceTipsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Not getting sales? Send us your listing and let our experts take a look: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsBook a free consultation with My Amazon Guy: https://bit.ly/44uHuaRGet the exact SOPs our team uses to choose the right Amazon bidding strategy: https://bit.ly/4cGqWigTimestamps00:00 - Amazon Keyword Bidding Options00:30 - What Are Fixed Bids?01:35 - When Fixed Bids Work Best02:00 - Understanding Dynamic Bids Down Only02:50 - Real-World Example with eBay03:30 - What Is Up and Down Bidding?04:20 - How Bidding Modifiers Stack Up05:05 - Rule-Based Bidding Explained06:10 - When to Use Rule-Based vs. Other Strategies07:00 - Final Advice for Picking the Right Strategy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Scared of losing money on ads? Learn how to start small, scale up, and make your ads profitable without overspending. Whether you're using Amazon Ads, Facebook Ads, or BookBub, these ad strategies will help you turn clicks into sales. Book Award Pro - https://DaleLinks.com/BookAwardPro (affiliate link) Advertising for Books - https://DaleLinks.com/AdsBook Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com Subscribe to my email newsletter - https://DaleLinks.com/SignUp Join Channel Memberships - https://DaleLinks.com/Memberships Join Me on Discord - https://DaleLinks.com/Discord Check out my main YouTube channel - https://www.youtube.com/@DaleLRoberts My Books - https://DaleLinks.com/MyBooks Wanna tip me? Visit https://dalelroberts.gumroad.com/coffee. Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

What is your most profitable series and are you marketing it? Today's top story is Sailing Abroad. Question of the week is What is your most profitable series and are you marketing it? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. This is your April edition of the Retail Round-Up! In today's episode, we dive into the latest trends shaking up the retail media landscape, from AI-driven shopping innovations and Walmart's evolving media strategy to concerns about Prime Day restock limits and the ongoing impact of tariffs. The retail media space is moving fast, and there's no sign of slowing down. We're excited to welcome special first-time guest Shahrez Anjum, Senior Account Manager at Acadia, alongside our media expert and friend of the pod, Ross Walker, Director of Retail Media at Acadia. Tune in to stay ahead of the curve!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Shahrez discuss: Amazon recently introduced two major AI-driven features that signal a fundamental shift in how product discovery and shopping journeys will operate: Interests AI and Buy for Me. Interests AI is a product discovery tool that allows Amazon shoppers to enter detailed prompts reflecting their hobbies and passions.  Buy for Me, currently in beta, uses agentic AI to place orders on third-party brand websites directly from the Amazon app. Amazon has introduced tighter control over off-site placements, which allows advertisers to manage their spend on external platforms more effectively. Walmart has made two significant updates to its media offering through Walmart Connect, adding Vizio inventory for media buying and the ability to do advanced targeting for on-site display ads.  Amazon has made significant strides in simplifying and enhancing how advertisers can interact with its audience targeting capabilities, particularly by integrating AMC (Amazon Marketing Cloud) audiences into its ad console. Native Bid Boosters: Amazon is making it easier for advertisers to access and use audience segments directly within the ad console. The ongoing discussions around tariffs and their potential impact on retail prices have become a recurring topic in the e-commerce space, especially in relation to Amazon. As Prime Day approaches, concerns about restock limits and potential supply chain challenges are rising. In particular, there are indications that Amazon may reintroduce restock limits, a measure previously used to manage inventory flow.

Was steckt eigentlich hinter dem Werbegeschäft von Amazon? Nils Gräf, Managing Director von Amazon Ads Deutschland, gibt tiefe Einblicke in eines der spannendsten und am schnellsten wachsenden Werbe-Ökosysteme weltweit.

Masterclass GRATIS de Amazon Ads → https://www.letraminuscula.com/masterclass-gratis-amazon-ads-para-escritores/ Visita nuestra web → www.letraminuscula.com ¿Quieres publicar tu libro? Escríbenos a: contacto@letraminuscula.com WhatsApp / Llamadas → +34 640 667 855 Suscríbete al canal → Haz clic aquí ¿Estás pensando en dejar Amazon KDP? Antes de hacerlo, mira este vídeo. Te doy 19 razones por las que seguir en KDP sigue siendo la mejor opción para autores independientes Descubre cómo aprovechar su alcance global, herramientas exclusivas, ingresos por páginas leídas y mucho más. ⏲ ÍNDICE: 00:00 – Intro 00:12 – Presentación 00:32 – ❓ ¿Por qué no deberías abandonar Amazon KDP? 00:38 – KDP sigue siendo la principal plataforma de autopublicación 01:11 – El potencial de ventas internacional 01:48 – Herramientas de promoción exclusivas 02:11 – KDP Select: acceso a lectores frecuentes 02:38 – Posicionamiento SEO dentro de Amazon 03:17 – Sin costes de impresión ni distribución 04:04 – Facilidad para publicar en tapa blanda, ebook y tapa dura 04:29 – Actualizaciones constantes en la plataforma 04:40 – Informes de ventas detallados y en tiempo real 04:53 – Acceso a publicidad con Amazon Ads 05:31 – Apoyo de una comunidad enorme 05:55 – Profesionalización creciente 06:25 – Aumento de los lectores digitales 06:41 – Control total de tus ganancias 06:52 – Posibilidad de hacer cambios instantáneos 07:21 – Diversificación sin abandonar KDP 07:31 – Autoridad y credibilidad 07:35 – Creación de una biblioteca propia 07:47 – Abandonar KDP es perder una oportunidad de crecimiento 07:57 – ✉️ Contacto Síguenos en redes sociales: Facebook → facebook.com/editorialletraminuscula Instagram → instagram.com/edletraminus Twitter (X) → twitter.com/edletraminus LinkedIn → linkedin.com/company/letra-minuscula Pinterest → pinterest.es/editorialletraminuscula ✍️ Grupo de escritores Amazon → facebook.com/letraminuscula ️ Si te ha gustado el vídeo, dale a Me gusta y compártelo en tus redes sociales. Suscríbete al canal y haz clic en la campanita para recibir notificaciones cada vez que publiquemos un nuevo vídeo. ¡Gracias! #AmazonKDP #Autopublicación #EscritoresIndependientes

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Contestaré a las preguntas que me hagan por email y durante el directo. ¡Regalo GRATIS en nuestra LISTA DE CORREO! ➡️https://www.letraminuscula.com/suscribirse-lista-de-correo/ ¡Vende más libros con Amazon Ads! Domina las técnicas de publicidad en Amazon con nuestra masterclass gratuita de 40 minutos para escritores: ➡️https://www.letraminuscula.com/masterclass-gratis-amazon-ads-para-escritores/

¡Regalo GRATIS en nuestra LISTA DE CORREO! ➡️https://www.letraminuscula.com/suscribirse-lista-de-correo/ Visita nuestra WEB https://www.letraminuscula.com/ SI deseas PUBLICAR escríbenos : contacto@letraminuscula.com Llámanos☎ o escríbenos por WhatsApp:+34640667855 ¡SUSCRÍBETE al canal! CLIC AQUÍ: https://bit.ly/2Wv1fdX RESUMEN: En este vídeo se analiza una campaña de Amazon Ads para el libro Color sentido en papel, que ha obtenido muchas impresiones pero casi sin clics ni ventas. Se explica que el problema no es la publicidad, sino la falta de elementos clave en la ficha del libro: escasas reseñas, descripción poco clara, portada débil y ausencia de contenido A+. Se aconseja mejorar estos aspectos antes de continuar invirtiendo en anuncios. ⏲MARCAS DE TIEMPO: ▶️00:13 Primera campaña de Ads sin resultados ▶️01:45 Falta de comentarios frena confianza ▶️03:03 Descripción poco clara del libro ▶️04:24 La portada no transmite profesionalidad ▶️05:50 Exceso de texto y falta de contenido A+ ▶️07:35 Importancia del contenido A+ y la confianza ▶️09:15 El libro no está listo para los anuncios ▶️10:34 El problema es el libro, no los anuncios

Send us a textAre you targeting keywords the right way? Learn how to get the best ones using broad and exact match strategies. This step-by-step guide shows how real Amazon sellers find what works.Find this PPC tip useful? Get even more inside our Amazon PPC guide: https://bit.ly/3RumCsK#AmazonPPC #KeywordTargeting #BroadMatch #ExactMatch #AmazonAdsWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsNeed expert advice on your Amazon business? Book a free call: https://bit.ly/44uHuaRTimestamps00:00 - Why Keyword Research Matters  00:21 - What Tools You Need: Helium 10 & Cerebro  01:14 - Finding Your Main Keyword  01:40 - Pulling Competitor ASINs from Amazon  02:32 - Importing ASINs into Cerebro  03:00 - Filtering Keywords by Rank & Volume  04:10 - Choosing Keywords for Broad Campaigns  05:24 - Finding Longtail Keywords for Exact Match  06:26 - Adjusting by Bid Strategy & Budget  07:31 - When to Avoid Low Search Keywords  08:08 - Broad vs Exact Campaigns Explained  08:50 - Using the Same Strategy for Existing Products  09:31 - Wrapping Up: Add Longtail Keywords for Better Results  -------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode, Sri interviews Jordan Berke, founder & CEO of TOMORROW, a leading digital retail advisory firm, enabling global retailers to accelerate growth through digitization.Sri and Jordan tour an Amazon Fresh store as they unpack Amazon's omnichannel grocery strategy live from the original Amazon Fresh store in Los Angeles. While much of Amazon's physical store rollout has been hit or miss, the Amazon Ads presence in stores shows the potential to combine in store screens, programmatic, and physical promo space to create immersive brand experiences. Find Jordan on LinkedIn at: https://www.linkedin.com/in/jordan-berke-tomorrow/Find TOMORROW on LinkedIn at: https://www.linkedin.com/company/tomorrow-retail-consulting/Find TOMORROW online at: https://tomorrowretail.com/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode of the AdTechGod pod, Danilo Tauro, Managing Partner at Aperium Ventures, shares his journey from engineering to the ad tech industry. He discusses his experiences at Procter & Gamble, Amazon Ads, and Uber Eats Advertising, highlighting the evolution of ad tech and the importance of networking and technology. Danilo also delves into the future of the industry, including trends in CTV, retail media, and AI, and explains Apparium's shift towards advisory services and the criteria for investing in startups. Takeaways Danilo transitioned from engineering to ad tech unexpectedly. His passion for technology and networking drove his career choices. The ad tech industry has evolved significantly since 2015. CTV and retail media are key growth areas for the future. AI will simplify workflows and create new engagement channels. Apparium Ventures is focusing on advisory services to enhance client relationships. Understanding the ad tech landscape is crucial for success. The importance of solving specific brand problems in startups. A strong team and technology are essential for scaling. Danilo emphasizes the need for transparency in the programmatic supply chain. Chapters 00:00 Introduction to Danilo Tauro and His Journey 02:10 Transitioning from Engineering to Ad Tech 07:07 The Move to Amazon Ads and CTV 09:37 Leading Uber Eats Advertising 11:14 Insights from Aperium Ventures 13:23 Aperiam Shift to Advisory Services 17:32 Understanding Aperiam Ads Technology 22:13 Future Trends in Ad Tech and AI 25:42 What Aperiam Looks for in Startups Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode with Noemi Bolojan, we're talking about something a lot of people miss — the sneaky defaults in Amazon ads that quietly eat up your budget. You set up a campaign, trust the platform to guide you, and boom — money's leaking without you even noticing.Noemi breaks down how things like automatic bidding (yep, it goes up and down by default), broad targeting, and off-Amazon ads all kick in unless you change them. Sounds helpful, right? But in reality, those settings often work better for Amazon than they do for you.Think your product is getting shown to the right audience? Not always. Default category targeting or expanded targeting might be pushing your ads to places they don't belong — and you're paying for it. So if you're running ads in 2025, this episode is a little wake-up call. We'll see you in The PPC Den!

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Eric welcomes back Rob and Clifford from Pilothouse's Amazon Brain Trust for a tactical breakdown of two timely Amazon topics: the impact of new tariffs and the challenge of balancing ad spend with organic rank.Key topics include:What brands should do right now if they're affected by tariffsHow sellers with U.S. inventory are seeing a strategic edgeWhy increased ad spend can harm organic rankingsThe ripple effect of the end of de minimis exemptions on Amazon sellersSmart ways brands are clogging the SERP while keeping key listings organicHow conversion rate is becoming the most important metric on AmazonThis is a must-listen for any Amazon-focused brand looking to thrive in a shifting landscape of international trade and algorithmic pressure.Timestamps00:00 - Why new tariffs could cause a massive customs backlog02:15 - The hidden fees behind cheap drop-shipped products04:20 - How high ad spend can hurt your Amazon organic ranking06:45 - The inverse relationship between ad spend and rank09:10 - Strategies to boost conversion rate without increasing spend11:30 - Juggling paid and organic placements on Amazon13:40 - How Amazon separates paid and organic algorithms15:30 - Prime Day inflation and endless sales events17:00 - Why streaming services are sneaking ads into paid plansHashtags#AmazonStrategy #eCommerceTips #TariffsExplained #AdSpendOptimization #PrimeDay2025 #AmazonAds #PaidVsOrganic #DTCInsights #StreamingAds #DTCpodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today we're bringing back our very own Director of Retail Marketplace Strategy, Pat Petriello, to discuss how the savviest brands are balancing the needs of brand vs. performance marketing, how to avoid a life sentence in ROAS Jail, and the all-important 95/5 rule.  Tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Pat discuss: Introduction to ROAS Jail: Pat Patriello explains the concept of "ROAS jail," where marketers focus solely on Return on Advertising Spend (ROAS), leading to inefficiencies and short-term growth strategies. The 95-5 Rule: Only 5% of consumers are in the market for any given product at any time. The focus should be on brand building for the 95% who are not currently shopping. 60-40 Rule: Introduced by Pat as a guideline, suggesting a budget allocation of 60% towards brand-building and 40% towards performance marketing. This ratio helps balance short-term sales goals with long-term brand equity. Brand vs. Performance Marketing: Discussion on how these strategies differ and the importance of emotional connection through branding to attract long-term customers. Amazon's Role: Insight into how Amazon is transitioning to accommodate brand building alongside its historical strength in direct sales and conversion. Practical Recommendations: Tips for business leaders on how to integrate brand marketing into existing performance-focused strategies without necessarily increasing overall spending. Examples of Effective Brand Building: Brands like Patagonia are highlighted as successfully creating emotional connections that lead consumers directly to their products, bypassing competitive marketplace auctions.

Send us a textMany beauty brands waste money on ads by ignoring repeat buyers and broad match keywords.This video shows how to manage TACoS, run smarter campaigns, and grow health & beauty sales.Want better PPC results? Download our Amazon PPC guide: https://bit.ly/448WOdl#AmazonAds #BeautySellers #AmazonTips #EcommerceAds #AmazonPPCWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Not getting sales? Send us your listing and let our experts take a look: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=refferalBook a free consultation with My Amazon Guy: https://bit.ly/4j3mVXnTimestamps00:00 - What to Expect00:10 - How to Think About TACoS for Beauty and Health01:00 - Real Talk on Repeat Buyers and Customer Lifetime Value01:55 - Keyword Match Types for Beauty Products02:40 - Why Broad Match Can Save You Money03:30 - Final Advice for Amazon Ads and AMA Invite----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this week's episode, we take a look at marketing for writers, and discuss how it can both benefit and hinder writers. This coupon code will get you 50% off the audiobook of Dragonskull: Fury of the Barbarians, Book #5 in the Dragonskull series (as excellently narrated by Brad Wills), at my Payhip store: BARBARIAN50 The coupon code is valid through May 2, 2025. So if you need a new audiobook for spring, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates   Hello, everyone. Welcome to Episode 247 of The Pulp Writer Show. My name is Jonathan Moeller. Today is April 11th, 2025, and today we are looking at marketing challenges for writers.   First, let's start with Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Dragonskull: Fury of the Barbarians, Book Five in the Dragonskull series (as excellent narrated by Brad Wills) at my Payhip store. That code is BARBARIAN50. We will have the coupon code in the show notes along with links to the store. This coupon code is valid through May 2, 2025, so if you need a new audiobook for spring, we've got you covered.   Now let's have an update on my current writing and audiobook projects. I am done with the rough draft of Shield of Battle and its accompanying short story, Raven's Hunt. I am currently editing them and making good progress on that. The book should come out either right before or right after Easter, with right after being the more likely option the way it looks right now. I'm also 14,000 words into Ghost in the Corruption, which will be my main project once Shield of Battle comes out. Audio recording is still underway for Shield of Deception and Ghost in the Assembly. So more updates on that to come. So that's where I'm at with my current writing projects.   00:01:17 Question of the Week   And now let's take a look at Question of the Week. Question of the Week is intended to inspire enjoyable discussions of interesting topics. This week's question, what is the best TV show you started watching in 2025 (if any)? No wrong answers, obviously.   Justin says: Television shows? The TV in my house is used for video games and movies. It has been 18 years since I watched any TV shows. Surabhi says: Nowadays the only non-Marvel series I watch are animes like Doraemon and Shinchan XD.   Perry says: I never watched a lot of TV but I do catch the odd European football or hockey game. That said, I'm enjoying The Wheel of Time.   Sam says: Clarkson's Farm. He might be a love him/hate him chap, but he certainly does make for entertaining shows. It also shows just how fickle the farming industry can be and shines a much needed light on the issues they face.   I would like to second Sam's recommendation of Clarkson's Farm. It's definitely well worth watching if you have access to Amazon Prime. Bonnie says:  I'm totally out of the loop. Haven't really watched any TV since I binged Avengers and Star War when home with Covid in 2021. I read during downtime.   Andrew says: Tracker is okay. Matlock is good, well-written. I want to like Watson, but have given up. Dark Winds is excellent. 1923 got so dark, I quit. Landman started great, got worse when wife character entered the picture. Re-watching Lonesome Dove. Love it.   David says: The Blacklist.   Michael says: No particular series as I don't really watch much on TV, but a shout out to the Japanese NHK World Channel, which is essentially their international service in English available to watch live on their website, at least in my country or via their app. There's so much good content on there, really interesting documentaries, news features, Japanese shows, and of course the highlights of the Sumo tournaments.   Larry says: Starting The Outpost.   John says: My brother has recommended Wolf Hall. My most anticipated series is Andor. I think of what I watched this year thus far my guilty pleasure was Reacher, most emotional was 1923, most cerebral has been Severance, and funniest has been The Residence. No favorite standout yet.   Juana says: Tracker.   William says: Poker Face was enjoyable.   For myself, I think it would be Wolf Hall: The Mirror and the Light about the downfall of Thomas Cromwell in the court of Henry VIII. I'll have more to say about that later in my Winter/Spring 2025 Movie Roundup post in a few weeks.   00:03:29 Main Topic: Marketing   Now let's move on to our main topic, writing adjacent activities: marketing. This is part of my podcast series about what I call writing adjacent activities. What do I mean by this? I'm talking about the tasks that seem like they're part of the writing process but really belong in a different category. These tasks are important, don't get me wrong, but they can also be a pitfall if you spend too much time on them or don't use that time correctly. In this series, we are focusing on a few of these tasks and how they can benefit or hinder your writing process, even though they seem like good uses of time and may in fact be beneficial. In this episode, we will talk about marketing. For the self-published author, it is an absolutely essential thing to do. Even traditionally published authors are becoming involved in their marketing or hiring marketing firms apart from their publishers to help with that work. Even important tasks can still take time away from the most important one, writing.   First, how does marketing work for writers in the first place? Even as traditional advertising and print media like newspapers and periodicals has all disappeared by 2025, there are still many, many ways to advertise a book. Here are some examples:   Social media and I don't mean ads, I mean posting content about your book or engaging readers on social media about your book. It's become increasingly common in this age of a video-based social media like TikTok, YouTube Shorts, and Instagram Reels for authors to post short clips about them interacting with their book or doing things with their book and so forth. And that is, I think, a distinct category from ads.   Ads of course are another type of marketing such as Amazon Ads, Facebook, BookBub, etc.   An email newsletter where you send out an email to your newsletter subscribers when a book comes out   Having an author website   Group promotions where you work together with a group of authors to promote   Doing interviews with podcasts, local media, etc. (though these days podcasts have essentially superseded local media)   Sending out advanced reader copies   Permafree/discounts   I should note that of everything on this list, I've done them all except for advanced reader copies, which I never really bothered to do because I write so fast that it seems to be kind of pointless at that point. Now I got to admit that list seems overwhelming, but you're not going to do them all simultaneously. Most authors pick a few from the list and then focus on them, and then some of them take some work upfront like setting up your author website and then it's less work to maintain it and update it as you go along than it is to set it up to begin with.   For example, making many of my series starters permafree has been an extremely successful strategy for me. For an author who only has two books, that strategy would not be as effective, but if you have a series of nine books then that is a good idea.   So why is it beneficial to market your books? A couple years ago (and I've told this story before, but it bears repeating), I was at a Subway waiting in line to order lunch. The person in front of me was staring at the menu in great confusion. “Does this shop sell submarine sandwiches?”, she finally asked the sandwich artist. Even with 40,000 locations worldwide and millions of dollars in advertising each year, this person was completely unaware of Subway's offerings.   This moment made me realize that marketing must be constant even for big legacy brands like Subway or Coca-Cola because there is always someone out there who isn't familiar with what you have to offer them. If multi-billion dollar corporations like Coca-Cola and Subway have people who haven't heard of them, how much more [work is there for] indie authors like us? There is in my opinion, an erroneous sentiment that getting too involved in marketing as an author somehow cheapens your work, devalues your art, or means that you're not as committed to your art. That sentiment is frankly, in my opinion, self-destructive and keeping a lot of people from reaching new readers or keeping existing ones as new books come out.   Marketing is necessary and needs to be ongoing to work. It's important to remember that readers love new books and want to know more about them. Your goal is to just let them know what's available and how to find your work. You're not being annoying by creating an ad or sending out a newsletter when a new book drops. Even if you have loyal readers, it's likely only a very tiny percentage of them are obsessively checking ebook stores daily for your latest publications. Social media and newsletters in particular are effective ways to let people know when the latest content is ready or can help them get excited for an upcoming release. Just as importantly, good marketing can help you find people who are interested in your genre or read authors similar to you.   So marketing is a good thing and it is in fact necessary if you want to have a career as an indie author or sell books in any quantities. However, it can become a pitfall that takes time away from actually writing new books. So when can it be a pitfall? There are about five different ways it can become a hindrance to writing.   #1: The most obvious pitfall is that time spent working on marketing is time not spent on writing. Although marketing is an essential part of how writers make income, it's only going to go so far compared to creating new books. This is in fact a decision I've had to make many times where if there's only so many hours in the day, and if I have an hour and I have to choose an hour spent fiddling with ads to try and optimize them to sell old books or to focus on writing new books, very often I have decided to focus on writing new books. Or if I have ads that are underperforming, I just shut them off and don't think about them until I have a free moment when the current book is done because writing the latest book is where my attention and priority should be. #2: The second pitfall is that spending too much time on social media or various forums like Reddit can also skew your perspective and give you an unreal view of the preferences of your readership. You'll likely only engage with a small percentage of your readers online. Just because they're reaching out to you or sharing their opinions online doesn't mean that their opinion matches the rest of your readership. An example of this is when Warner Brothers thought there was a massive demand for the Snyder Cut of the Justice League movie based on an online fan campaign and spent a very large amount of money for the recut of the movie, only for it to have a fairly modest audience that didn't recoup the cost. Later it came out that much of the Twitter campaign for the recut were bot accounts, people with multiple social media accounts, or people that ultimately pirated the movie instead of getting an HBO subscription to watch it when it finally became available on streaming. The Internet is a very useful tool, but it's best to take it with a grain of salt and remember that that just because one person is saying something on the Internet doesn't mean there are ten or even a hundred silent people who share their views. As with the example with the Justice League movie, large businesses have run into that trouble where they assume just because a particular audience segment is very loud on social media, therefore it must be a large segment when in fact it turns out to be just a very loud minority that ultimately isn't going to have much buying power. So that is something to keep in mind when you examine [social media], that opinions expressed online may not necessarily reflect reality.   #3: There is also the temptation to get so lost in thinking of how a book will be marketed, that when you write it, you don't try to write a book that is authentic to you or your readers. Trying to piece together a book based on the latest tropes or sales trends will likely mean that by the time the book is ready, social media will have moved onto another one. Writing to market is a form of marketing that sometimes works, but often results in something that feels formulaic or doesn't match your writing style. You can't always tell if the author hated the book when they were writing it, but sometimes you can. And it's sometimes very obvious to tell if an author wrote a book not because he or she enjoyed writing it but because they thought it would sell. And I think deep down, you really have to enjoy the genre you're writing in, which is why many frustrated mystery, fantasy, and science fiction authors saw how well romance doing and so decided to try writing romance only to deep down they didn't enjoy reading romance and so they didn't write a romance book that anyone would enjoy reading. So that is the potential risk of that temptation.   #4: Another pitfall is the urge to market your way out of a book that isn't connecting with readers. If a book doesn't meet reader expectations, no amount of marketing is going to significantly change that. Sometimes it's best to cut your losses with a book or series if it's not performing the way that you expect instead of throwing even more money marketing at it. I'm afraid I have a very recent example for my own life in the form of these Stealth and Spells Online series.   I think the problem with that series is I fundamentally misread what the LitRPG audience wants. Stealth and Spells Online is about a virtual reality game, but what the LitRPG audience really seems to want these days is either Portal Isekai or System Apocalypse Fantasy, which Stealth and Spells Online most definitely isn't. I told the narrator that I intended to write a LitRPG, but what I ended up with was a science fiction espionage thriller with LitRPG elements. So that, as you might expect, has been very hard to market and very hard to turn a profit while marketing it. So what I decided to do was I originally planned for seven or eight books in the series, but I'm going to cut it down to three and wrap up the story in hopefully a satisfying way with book number three this summer. That is a lived experience example of a changing course when some marketing doesn't work.   #5: There can be a feeling that you're missing out if you're not trying a marketing strategy that worked for someone else, so you'll end up stretching yourself thin by trying everything, stretching your marketing time across social media, newsletters, video content, posting the spaces like Goodreads, assembling a launch team, sending out advanced reader copies, going on podcasts, doing interviews with local media, and doing guest blog posts simply is not sustainable. There is a potential value in doing a short-term marketing sprint like that where you do all the things for a few days, but doing that all the time is not a good idea. As we mentioned earlier, it can take away time that should be spent writing. So really the best marketing course is to pick a few tactics that you enjoy and are comfortable using and then do those most of the time and save everything else for special occasions or if an opportunity comes up. For myself, I mostly focus on setting first in series permafree and doing various ad campaigns on Facebook, Amazon, and BookBub. I tend to stay away from TikTok and video marketing and some of the more time intensive things. I prefer things like permafree or various CPC ads where I can set it up and let it run and then check on it every few days to make sure it's working or not spending too much. So how can you balance time spent on marketing with making progress with your writing? The best way to market your old books is to publish a new one. Algorithms on online stores like Amazon and all the others reward fresh books and readers have short memories, so taking years between series risks them forgetting you.   Finishing a series in a timely fashion is crucial now many readers, especially in Epic Fantasy (for a variety of reasons), will only start series that are already completed, having been burned by series that were left unfinished. Having a polished product should also precede your marketing efforts. If your cover looks bad, your money would be better spent on getting a professional looking cover instead of more Facebook ads. Taking the time to make a good cover and good ad copy for your ads is also important before you spend money on marketing. For marketing, it will save you time and money to map out your goals for it each year just like you map out a set of goals for what you'll publish each year. Having a clear set of goals will keep you from trying every new thing that you hear about just because it worked for someone else. It's also wise to be honest with yourself about your strengths when considering how you spend your marketing time. If you hate TikTok, forcing yourself to make videos there isn't going to lead to compelling content that would make people want to buy your book. The authors who have had success with TikTok had that because they were able to genuinely connect with an audience there, not just because they threw a book trailer on the platform and hoped for the best. As with many writing adjacent activities, it is best to have a set block of time to work on marketing and to plan even the time spent checking ads and responding to social media comments so it doesn't take over your writing time. Just like having a plan for each year with some larger goals is a good idea, having a daily or weekly set of goals for marketing can help keep you focused.   In conclusion, the true pitfall of any writing adjacent activity is they need to be kept adjacent to the actual production of new writing. All the tasks we covered in the series are important, but writing should always be the priority if you are a writer.   So that's it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the back episodes on https://thepulpwritershow.com. If you enjoyed the podcast, please leave your review on your podcasting platform of choice. Stay safe and stay healthy and see you all next week.

In this episode, we've got two expert guests on our TACoS Tuesday advertising show. We're going to talk a lot about how to rank when you're launching with PPC and some advanced forms of advertising, such as sponsor display. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us for an insightful episode featuring Marcel Marculescu, the CEO of IntelliRank. From his early days in Romania crafting browser-based games to becoming a cornerstone in the Amazon selling community, Marcel's journey is a testament to his entrepreneurial spirit. We unpack his expertise in Amazon ranking and advertising, examining the evolution of strategies for product launches and the importance of a harmonious blend of organic methods and PPC advertising. Our conversation ventures into the world of Amazon keywords, where Marcel sheds light on the power of targeting long-tail keywords. We explore how user-generated content, like reviews and Amazon Posts, can amplify product visibility — especially crucial during the initial stages of a product's life. Marcel also emphasizes the significance of testing product listings through Amazon experiments, providing a fresh perspective on customer insights versus personal biases. The essence of community comes to life as we discuss Amazing Days in Bulgaria, fostering a vibrant network for Amazon sellers in the region. In the realm of advertising, we have Vincenzo Toscano, CEO of Ecomcy live in the Amazon Ads booth in Prosper Show to share advanced techniques for harnessing Amazon's Sponsored Display ads and audience targeting. We discuss isolating campaigns to refine bidding strategies, and an innovative approach using Helium 10's Black Box tool to focus on complementary products. The episode wraps up with the undeniable value of seller networking and community events like Amazon Accelerate, highlighting how these connections fuel both personal and professional growth in the ever-evolving e-commerce landscape. In episode 656 of the Serious Sellers Podcast, Bradley, Marcel, and Vincenzo discuss: 00:30 - Amazon Advertising Strategies for Ranking 04:08 - Romanians Dominating Ranking Companies 08:18 - Amazon PPC for New Products 11:55 - Optimizing Amazon Keywords and Strategies 12:40 - Leveraging Amazon Post for Visibility 18:51 - Europe Event Travel Opportunity 22:28 - Amazon Advertising Strategies Beyond Basics 27:16 - Maximizing Amazon Advertising With Basket Analysis 32:32 - Global Amazon Advertising Strategy Insights 34:05 - Helium 10 Ads Strategy and Growth 36:42 - Global Marketplace Advertising Strategies  41:04 - Amazon Seller Networking Value

You're listening to the PPC Den Podcast.In this episode, I'm diving into a topic that's been on my mind lately. It all started when I was cleaning up a client's search term report. At first glance, things looked fine. Decent ACoS, plenty of conversions, nothing too dramatic. So I kept digging. And that's when I noticed it — this pattern inside the search terms. A couple of words, just two or three, that kept repeating across multiple phrases. That's when it hit me — this is an N-Gram problem.In today's episode, I'll walk you through what N-Gram Laddering is, how I used it to clean up that account, and how you can apply it to your own search term reports.  If you've ever felt like your campaigns are doing okay, but not great — this might be the insight you didn't know you needed.We'll see you in The PPC Den!

España y la educación financiera: una tarea pendiente Según un reciente artículo publicado en El País, España es el país europeo con menor educación financiera. La mayoría de la población no entiende bien conceptos como inflación, rentabilidad, inversión o tipos de interés. ¿Las consecuencias? Ahorros mal gestionados, miedo a invertir y dependencia económica a largo plazo. Este déficit afecta a todos… también a quienes escriben libros. Porque ser autor hoy no es solo escribir bien, también es saber gestionar tu carrera, tus ingresos y, por qué no, tu dinero. En Triunfa con tu libro creemos que un autor debe tener las herramientas para escribir, publicar, promocionar… y también para crear una vida más libre. Y de eso va este artículo. Gregorio Hernández: el autor que escribe sobre dinero… y vive de elloGregorio Hernández Jiménez es autor de 17 libros, la mayoría autopublicados con éxito en Amazon, y algunos traducidos a más de 11 idiomas. Su último título, Independencia financiera de la A a la Z, ya va por la 3.ª edición… en solo un mes. Pero lo más interesante no son solo sus ventas. Es que vive de los dividendos de la bolsa, no depende de grandes campañas, y ha creado una comunidad sólida sin fórmulas mágicas. Y eso tiene mucho que enseñarnos a los autores. ¿Qué puede aprender un escritor de Gregorio Hernández?La comunidad es tu mejor editorial Antes de publicar su primer libro, Gregorio ya tenía un foro y una audiencia. Escribía artículos, resolvía dudas y ofrecía contenido de valor. Cuando lanzó su primer libro, ya tenía lectores esperando. Lección: No publiques para conseguir lectores. Crea primero la comunidad y luego escribe para ellos. La autopublicación funciona… pero no siempre es suficiente Gregorio autopublicó 16 libros, pero su último lo hizo con editorial (Vergara). ¿Por qué? Porque quería llegar a nuevos públicos, tener más entrevistas, más difusión. Lección: La autopublicación es poderosa, pero una editorial puede ayudarte a escalar. No hay un único camino. No necesitas técnicas de marketing agresivasGregorio no ha usado Amazon Ads, ni lanza con estrategias complejas. Publica, lo comunica a su comunidad… y funciona. Lección: Una audiencia comprometida vale más que cualquier algoritmo. ¿Y si escribir libros fuera solo una parte de tu libertad financiera?En la entrevista, Gregorio lo deja claro: “Los ingresos por libros o cursos no son ingresos pasivos. Son un negocio.” Y tiene razón. Aunque generes ventas mientras duermes, necesitas mantener tu visibilidad, atender lectores, crear contenido, responder emails… Por eso su propuesta es complementaria: vivir de los libros... y también de los dividendos. ¿Cómo? Invirtiendo en empresas sólidas que reparten dividendos. A largo plazo, sin comprar y vender constantemente. Sin dejar de hacer lo que te gusta (escribir, crear, compartir). Autores e inversión: lo que nadie te cuentaEn España seguimos con la mentalidad de: primero pagar la hipoteca, luego ahorrar… y luego, si acaso, invertir. Gregorio desmonta esta idea: “No esperes a pagar el piso para empezar a invertir. Es mejor hacer las dos cosas a la vez.” Y si te preguntas si eso es realista para alguien que vive de escribir… Gregorio es la prueba. Sus libros generan ingresos, pero su independencia financiera viene de una estrategia de inversión constante, realista y sin complicaciones. Inversión inmobiliaria vs inversión en bolsaMuchos piensan que comprar pisos es la mejor inversión. Gregorio lo ve de otra forma: “Invertir en vivienda empobrece a la sociedad; invertir en bolsa la enriquece.” ¿La razón? Comprar viviendas para alquilar reduce la oferta para quienes solo quieren vivir en ellas. En cambio, invertir en empresas productivas genera empleo, innovación y valor. Inteligencia artificial y futuro financieroTambién hablamos de IA. Gregorio es optimista: cree que hará a las empresas más eficientes… y a los inversores más ricos. Eso sí, no recomienda usarla para elegir acciones: “Si todos usan los mismos algoritmos, todos tendrán los mismos malos resultados.” Cómo empezar a invertir si no tienes ni ideaDurante la entrevista, Gregorio insiste en algo que todo autor puede aplicar: “Invertir es más fácil de lo que parece. Solo hay que empezar.” Y da claves sencillas: Abrir una cuenta de valores en tu banco o broker online Invertir en empresas conocidas y estables Diversificar entre 20-30 compañías No dejarte llevar por las caídas del mercado Escucha la entrevista completaTe recomiendo muchísimo ver o escuchar esta entrevista si: Escribes libros y quieres vivir de ello Estás pensando en generar ingresos estables (y no sabes cómo) Te interesa mejorar tu relación con el dinero Quieres tomar mejores decisiones a nivel personal y profesional 

In this episode of the DMI podcast, host Will Francis⁠⁠ speaks with Elizabeth Greene, co-founder of Junglr, a specialist agency for Amazon advertising. As someone who works in a niche world of Amazon ads, Elizabeth breaks down how they actually function within the wider Amazon ecosystem, and provides insightful tactics on how to use them effectively for business growth on the platform.Elizabeth's top 3 tips:1. Focus on sponsored products2. Understand and master bid management3. Fit your products to the right relevancyTimestamps0:00:51 - What are Amazon Ads? 0:02:13 - Where do Amazon Ads Appear? 0:03:59 - How are Amazon Ads Unique? 0:10:24 - Order Velocity, Conversions, and Relevancy 0:13:38 - Trend Watching and Product Differentiation 0:23:48 - The Impact of TikTok Shop on Amazon 0:31:47 - The Perception of Amazon-Centric Businesses 0:38:04 - Scaling with Amazon Ads, with metrics like TACOS 0:43:48 - The Interplay of Ads and Organic Growth 0:49:25 - Consumer Behaviour and Search Specificity 0:55:54 - Top Three Tips for Amazon Advertising Beginners -----------------------The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠⁠website⁠⁠, ⁠⁠Apple Podcasts⁠⁠, ⁠⁠Spotify⁠⁠, and ⁠⁠YouTube⁠⁠.Check out the DMI's extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! ⁠⁠Join for free today⁠⁠.If you enjoyed this episode, please leave a review so others can find us!

Amazon ads can either make or break your business. Here's the truth: PPC is where you start. It's the foundation. The bread and butter. DSP is the game changer—but only if your PPC is in order In this episode you'll learn: ✅ Why Amazon PPC is the foundation of any successful ad strategy. ✅ How Amazon DSP unlocks first-party data to target real buyers—not just browsers. ✅ The secrets to building a full-funnel strategy that drives revenue and scales profitably. Lesson: Growth comes when you stop wasting time and start playing smart.

Amazon ads are getting more expensive, more competitive—and way more confusing. In this episode of Lunch With Norm, PPC strategist Elizabeth Greene breaks down what's really happening inside Amazon's ad console in 2024 and what you need to do to scale profitably in 2025. From catchall campaigns and B2B optimization to fractional DSP access and Amazon's new AI tools, Elizabeth shares advanced strategies that are working now. She also explains why most sellers are mismanaging ad spend, how to evaluate performance across massive catalogs, and why the key to growth isn't more money—it's smarter strategy. Whether you're a beginner or running a complex multi-SKU operation, this episode is your crash course in Amazon advertising that actually works.   Want to know the EXACT ACoS to hit your profit goal? - https://junglr.com/growthbalanceequation/ 

What's the secret to successful Amazon ads? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we talk with Elizabeth Greene, the founder of Junglr.com, an Amazon advertising agency, to discuss the ins and outs of selling on Amazon. We dive deep into the importance of well-crafted product listings, the power of sponsored product ads, and how to effectively manage ad spend for founder-led brands.------------ELIZABETH GREENE:- YouTube: https://www.youtube.com/@Junglr- Website: https://junglr.com/- Facebook: https://www.facebook.com/ElizabethatJunglr- Instagram: https://www.instagram.com/junglr_llc/- LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/------------BUILT ONLINE:- YouTube: ⁠https://www.youtube.com/playlist?list=PLk036m54SJk6QNkrBK_Y17ND7OYIoALSx⁠- Spotify: ⁠https://open.spotify.com/show/0OBIOzNIaEvHC4c3iGPrwP⁠- Apple Podcast: ⁠https://podcasts.apple.com/us/podcast/built-online-podcast/id1661426024⁠------------ABOUT EVERBEE:- Website: ⁠https://everbee.io/⁠- YouTube: ⁠https://www.youtube.com/@helloeverbee⁠- Blog: ⁠https://everbee.io/etsy-seller-blog/⁠- TikTok: ⁠https://www.tiktok.com/@everbee.io?lang=en⁠- Instagram: ⁠https://www.instagram.com/everbee.io/⁠- Facebook Community: ⁠https://www.facebook.com/groups/416630082921388⁠

This year, I'll be celebrating 25 years of running small businesses. In those 25 years, here are the 5 things that made the BIGGEST difference: 1. persevering (and iterating) until I found a model that worked. 2. Starting a mailing list. 3. Investing in paid advertising. (Google Ads in 2002, FB Ads in 2013, Amazon Ads currently run my coaching business) 4. Focusing on ONE thing. "Deep work" days and stacking up weekly "one things". 5. Putting retention first. focus on growing returning visits, increasing lifetime value, and truly putting retention first for every business. The One Percent Club doors are NOW OPEN - until 9pm on Monday 31st March

Today we're going to cover all things Amazon advertising. This is an ideal episode if you're yet to run your first ad, if you've started but you're not sure how to get them working for you (or you're not sure how to tell if they are!), or you've been running ads for a while and want some tips on how to optimise them.This is a great introduction to advertising on Amazon.Takeaways: It's essential to have well-optimized product listings to maximize the effectiveness of your ads. There are three primary types of Amazon ads: sponsored products, sponsored brands, and sponsored display. Using negative keywords can help you save money and improve the performance of your campaigns. Regularly monitoring and optimising your ad campaigns is crucial for long-term success. Setting a realistic budget for your advertising is key. MENTIONED IN THIS EPISODEAmazon Made Easy is my membership for Amazon sellers, who want support and guidance with selling on Amazon, for less than £1 a day: https://vickiweinberg.com/membership/LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Ready to launch your Amazon product? In this episode, we discuss the essentials of optimizing your listings and the best ad strategies for driving more sales immediately. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us in our monthly TACoS Tuesday episode, as we explore the essentials of launching Amazon products, featuring expert insights from Destaney Wishon. We start by discussing how to make your product retail-ready, emphasizing the importance of indexing your listing for the right keywords to drive sales. From match types and targeting to effective keyword research methods often overlooked by sellers, we cover fundamental Amazon advertising strategies for 2025. With Destaney's extensive expertise in Amazon PPC and Bradley Sutton's experience launching over 600 products, they provide valuable guidance for both new and seasoned Amazon sellers. Listen in as they navigate the ever-changing landscape of Amazon advertising. They recount the evolution of strategies from two-step URLs and giveaways to modern methods that are currently non-compliant with Amazon's TOS. By sharing Bradley's recent success story of achieving top keyword rankings within three weeks, they provide practical insights into adapting to market dynamics while leveraging core strategies for sustained success. They also focused on optimizing keywords for seasonal products, using mason jars as an example to illustrate the need for specificity in targeting audiences and identifying seasonal trends and opportunity keywords. Finally, let's tackle the art of optimizing Amazon PPC strategies, focusing on understanding customer feedback and incorporating emotional touchpoints into product listings. They discuss bid management strategies, the importance of balancing profitability and scalability, and how successful bidding can enhance organic ranking. Additionally, they cover the significance of tailoring marketing strategies to fit specific product niches and maintaining brand loyalty amidst the shift from organic to paid search on Amazon. Throughout the episode, we aim to equip you with actionable insights and strategies to boost your product's visibility and success on Amazon. In episode 650 of the Serious Sellers Podcast, Bradley and Destaney discuss: 00:02 - Amazon Advertising Launch Strategies Workshop 01:22 - Navigating Amazon's Ever-Changing Advertising Landscape 10:08 - Optimizing Keywords for Seasonal Products 13:12 - Keyword Research Using Helium 10 18:41 - Optimizing Amazon Advertising Strategy 24:49 - Importance of Keyword Research in Advertising 26:52 - Effective Bid Management for Targeting Types 28:50 - Finding Balance in Amazon Bid Management 35:37 - Bid Management for Sales and ACoS 38:23 - Mastering Amazon Bidding Strategy 45:41 - Discussion on Algorithmic Love and Relaunch

Upcoming spring day events, Amazon ads integrating with Adobe Photoshop, and Walmart's got an AI guy of its own. These and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon, Walmart to host spring savings events https://chainstoreage.com/amazon-walmart-host-spring-savings-events Amazon Spring Deal Days 2025 is coming March 25-31 https://www.aboutamazon.eu/news/retail/amazon-spring-deal-days-2025-is-coming-march-25-31 Prepare for Prime Day: Send your inventory to AWD by May 15 https://sell.amazon.com/blog/awd-prime-day-prep New Product: Exciting news from the AdobeSummit! Amazon Ads announced it's expanding your creative possibilities through a new partnership with Adobe Photoshop and Adobe Express. Soon, you'll be able to access your Amazon Creative Assets library and leverage our pre-moderation capabilities directly within these Adobe tools. Via Jeff Cohen on LinkedIn Walmart Develops GenAI-Powered Assistant for Walmart Merchants https://corporate.walmart.com/news/2025/03/18/walmart-develops-genai-powered-assistant-for-walmart-merchants Amazon launches Amazon.ie in Ireland https://www.aboutamazon.com/news/retail/amazon-ireland Request to remove meltable FBA inventory by April 15, 2025 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTZGWExSWUhXUlhFWEFV Forever 21 store closures accelerated by competition from Shein and Temu https://www.foxbusiness.com/retail/forever-21-store-closures-accelerated-competition-from-shein-temu Join the TikTok Shop Sellers Group by Helium 10 - https://h10.me/tiktokgroup Enhance your competitive edge with Helium 10's new powerful tool, the Search Query Performance Analyzer, offering an in-depth look into Amazon's SQP data and more. Discover how monitoring keyword fluctuations inside Cerebro, such as with "emo decor" and "coffin decor," can be pivotal in maintaining or boosting sales momentum. By understanding the link between keyword trends and sales, you'll gain invaluable insights for forecasting and strategy adjustments, ensuring you stay ahead in the competitive e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - Spring Deal Days 04:42 - Amazon Ads x Adobe 06:28 - Walmart's AI Revolution 07:59 - Amazon Expands to Ireland 10:17 - Meltable Inventory Purge 11:38 - Goodbye Forever 21 13:01 - TikTok Shop Sellers Group by Helium 10 13:39 - Helium 10 New Feature: Search Query Performance Analyzer Tool 23:41 - Strategy of the Week: Cerebro Historical Trend Monthly Comparison

I'm joined by Amir and Yaniv, two Amazon Merch experts in Tier 100,000 and Tier 200,000 who revolutionized their approach for running ads to their Amazon Merch on Demand products, and they'll be sharing a full tutorial today!

Send us a textMany sellers believe once they rank #1 organically, they can stop running ads , but is that true? In this video, find out what happens when ads are turned off and how it affects your organic rankings and sales.Get our PPC guide and start improving your Amazon sales: https://bit.ly/43CWCT6#AmazonPPC #AmazonSEO #EcommerceTips #AmazonAdvertising Watch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Why Turning Off Ads is a Bad Idea00:12 - How Spend Affects PPC Strategy00:32 - Lookback Period for PPC Adjustments01:00 - Launching a $144K Amazon Product with PPC01:20 - Why Broad Match Keywords Can Win01:48 - PPC's Impact on Organic Sales02:30 - The Risk of Losing Organic Rank03:05 - Why Ads and Organic Rankings Work Together04:00 - PPC Strategies for Ranking Keywords-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Matty Dalrymple talks with Malorie Cooper about THE PERKS AND PITFALLS OF FACEBOOK ADS, including the significance of high-contrast images and textual elements in ad creatives, the benefits and drawbacks of Facebook's automated targeting suggestions, and the latest updates in Facebook's targeting mechanisms that can affect ad performance. Mal emphasizes the need for authors to diversify their advertising efforts, touching on the importance of also experimenting with platforms like Amazon Ads and BookBub for broader marketing success.    Interview video at https://bit.ly/TIAPYTPlaylist  Show notes at https://www.theindyauthor.com/podcast.html    If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Malorie Cooper has been teaching authors how to run Facebook ads for over 7 years. Nothing makes her day more than knowing what she does helps to elevate authors' careers.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer's Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.  

Send us a textIs your Amazon PPC actually profitable? Many sellers focus too much on ACOS and ignore TACOS, CTR, and other key metrics. In this video, we break down how to properly analyze your PPC performance to optimize ad spend and drive real growth.Get our Amazon PPC Guide for better ad results: https://bit.ly/4iqIGjq#AmazonAds #PPCMarketing #AmazonFBA #EcommerceSelling #AmazonSEOWatch these videos on YouTube:PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=3----------------------------------------------Solve your toughest Amazon challenges. Book a free call today: http://bit.ly/3ZAVEohListing questions? We've got the answers you need: http://bit.ly/3B1LvHtTimestamps00:00 - Are You Wasting Money on Amazon Ads?00:19 - Key PPC Metrics You Need to Track00:46 - ACOS vs. TACOS – Which One Matters?02:50 - Why Click-Through Rate is More Important Than Impressions04:06 - The Worst Metric in Amazon PPC (And Why)05:50 - How Search Term Reports Help You Optimize Ads07:02 - Understanding Placement & Product Reports08:00 - The Truth About AI Ad Automation for PPC10:31 - Essential Rules for Running Amazon Ads Properly12:15 - The Right Way to Structure Amazon PPC Campaigns----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAre you running the right number of Amazon PPC campaigns? Many sellers don't set up enough campaigns to optimize performance and cut costs. Learn how campaign structure impacts your results and the key strategies to avoid wasted ad spend.Stop wasting money on ads that don't convert. Download our PPC guide: https://bit.ly/4bikRI8#AmazonPPC #AmazonAdvertising #amazonsellertips Watch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: http://bit.ly/3B1LvHtNeed expert advise? Book a free call with us: http://bit.ly/3B3HMJATimestamps00:00 - How Many PPC Campaigns Should an Amazon Seller Have?00:12 - The Recommended Number of PPC Campaigns Based on Ad Spend00:42 - Breaking Down PPC Campaign Structures01:15 - The Role of Single Keyword Exact Match Campaigns01:50 - How Auto & Manual Campaigns Work Together02:25 - Understanding Ad Groups & Keyword Cannibalization03:05 - The Impact of Smart Bidding & ACoS Management03:45 - Why You Shouldn't Negate Too Many Keywords04:30 - The Importance of Clickthrough Rate (CTR) for Lower ACoS05:10 - How Product Images Can Reduce PPC Costs05:40 - Final Thoughts on Optimizing Your Amazon PPC Strategy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Bryan Canter is an author, independent publishing consultant, and retired Army officer with overseas tours in Iraq, Korea, and Okinawa. Bryan helps authors navigate the complex world of independent publishing as a book and audiobook publishing consultant for My Word Publishing out of Denver. Additionally, he is an Amazon Ads specialist with the Successful Writer Marketplace. As an international speaker and educator, Bryan has addressed large groups and conducted training seminars in venues across the USA, Nicaragua, India, Scotland, the Middle East, and Japan. Bryan lives full-time in a motorhome with his wife, Dawn, visiting historic sites and enjoying the amazing natural beauty of the United States. This time on the podcast, Bryan takes offers a reality check for first-time authors.  https://www.mywordpublishing.com Intro Music by Moby Gratis: https://mobygratis.com/ Outro Music by Dan-o-Songs: https://danosongs.com/ Host Mark Stevens: www.writermarkstevens.com Watch these interviews on YouTube (and subscribe)! https://youtube.com/playlist?list=PLBP81nfbKnDRjs-Nar9LNe20138AiPyP8&si=yl_seG5S4soyk216  

In this episode of Perpetual Traffic, we take an unprecedented deep dive into a real business audit, revealing critical insights that could redefine your e-commerce strategy. From the importance of balancing new customer acquisition cost (NCAC) with lifetime value (LTV) to leveraging Amazon as a customer acquisition tool, this discussion uncovers how scaling a brand goes beyond just increasing ad spend. Discover why subscription models, churn rate analysis, pricing optimization, and a strategic Amazon approach are key to long-term profitability. Tune in for a tactical breakdown of how to identify and fix common pitfalls before turning on the paid traffic spigot.Chapters:00:00:00 - Breaking Down a Real Business Audit00:00:27 - Protecting Confidential Business Insights00:01:07 - The Hidden Challenges of Scaling E-Commerce Brands00:01:38 - The Crucial Metrics That Drive Profitability00:04:05 - Subscription Models & Amazon Strategy: A Case Study00:07:02 - Actionable Fixes to Increase Profitability00:09:00 - Identifying Churn Patterns and Retention Challenges00:10:45 - Analyzing Customer Behavior and Subscription Drop-Offs00:12:30 - Strategies to Improve Subscription Retention00:14:15 - Pricing Adjustments for Profitability00:16:00 - The Role of Amazon in Customer Acquisition00:18:20 - Balancing Direct Sales and Amazon Growth00:20:05 - Leveraging Google-to-Amazon Ads for Increased Sales00:22:30 - Optimizing Amazon Best Seller Rank for Visibility00:25:00 - Implementing a Sustainable Paid Traffic Strategy00:27:45 - Email and Organic Strategies to Boost LTV00:30:10 - Preparing for Scaling Without Losing Profitability00:32:22 - Final Takeaways: The Roadmap to Scaling SmartLINKS AND RESOURCES:Episode 666: The 5 Step Formula to Determine Your nCACEpisode 668: Part 2 – The 5 Step Formula to Determine Your nCACGet Your Marketing Performance IndicatorsTM Checklist Now!Tier 11 on YouTubeTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. It's time for another episode of the Retail Round-Up, February edition! Major shifts are happening in the world of e-commerce, and this episode explores the cutting-edge developments, innovations, and the impact they are having on brands, retailers, and customers alike. Joining us today are resident experts Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Armin discuss: Amazon's New Direction: Amazon will direct customers to brand sites when products are unavailable on Amazon. Insights into potential motivations, benefits, and downsides for Amazon, brands, and consumers. Speculations on how this will impact Amazon's relationship with brands and their existing models. Ulta Beauty and Omnichannel Integration: Ulta's integration of in-store inventory with brand D2C sites using the Lucky platform. Examination of the implications for brands, customers, and potential for other retailers to adopt similar strategies. Sponsored Content in AI Platforms: Discussion around Rufus AI containing sponsored ads in its search results. Predictions on Amazon's strategy for monetizing Rufus and parallels drawn to traditional advertising platforms like Google. AI for Catalog Management: Amazon's use of AI for filling in missing product attributes and mapping spreadsheets to ease catalog management. The challenges and benefits this presents to brands, particularly those with large catalogs. Amazon's Performance Plus and Brand Plus: Analysis of these tools for optimizing advertising on and off Amazon's platform. Examination of their effectiveness, particularly in targeting new customers vs. retargeting existing ones.  

Amazon is still the world's largest bookseller, so naturally, many independent publishers and author publishers want to know how they can succeed on the platform. IBPA is always working to help indie publishers take their businesses to the next level, so we invited Firebrand Technologies' Director of Sales and Education Joshua Tallent as a guest on “Inside Independent Publishing (with IBPA)” to share his expertise. He discusses how the Amazon search algorithms work to garner more exposure for your books, how Amazon sales ranks are calculated, smart strategies for Amazon advertising, and more.PARTICIPANTSJoshua Tallent is the Director of Sales and Education at Firebrand Technologies, where his focus is on helping publishers of all sizes find solutions to their workflow and metadata problems. Joshua's background is deeply rooted in ebook development, metadata, and other publishing technologies, and he is an acclaimed teacher and guide on the role of data in publishing. He serves as the Chair of the BISG Board of Directors and is the host of the BookSmarts Podcast, which features practical discussions and interviews about publishing data and technologies. In his spare time, Joshua enjoys teaching Bible studies, playing complex board games, and fiddling with his home automation system.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/page/membershipMake sure to check out Firebrand Technologies at:https://firebrandtech.comAlso, check out the BookSmarts Podcast at: https://booksmartspodcast.com/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Amazon is removing the ability to download and backup Kindle ebooks. And on the same day they roll out that change, Amazon will be closing down Kindle Vella. IngramSpark has a few marketing opportunities this month, as well as a giveaway for five free books. Findaway Voices by Spotify announced an agreement to distribute digitally-narrated audiobooks by Elevenlabs. And so much more in the self-publishing news this week! Book Award Pro - https://DaleLinks.com/BookAwardPro  (affiliate link) Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com  Subscribe to my email newsletter - https://DaleLinks.com/SignUp  Join Channel Memberships - https://DaleLinks.com/Memberships  Join Me on Discord - https://DaleLinks.com/Discord Check out my main YouTube channel - https://www.youtube.com/@DaleLRoberts My Books - https://DaleLinks.com/MyBooks Wanna tip me? Visit https://dalelroberts.gumroad.com/coffee  Sources: Amazon's killing a feature that let you download and backup Kindle books - https://www.theverge.com/news/612898/amazon-removing-kindle-book-download-transfer-usb Kindle Vella Announcement - https://www.kdpcommunity.com/s/article/Kindle-Vella-Announcement?language=en_US Amazon: We are winding down Kindle Vella - https://www.amazon.com/kindle-vella/a/faq Spotify Welcomes Digital Voice Narrated Audiobooks from ElevenLabs via Findaway Voices - https://blog.findawayvoices.com/spotify-welcomes-elevenlabs-audiobooks/ Amazon Ads - https://advertising.amazon.com Apple Books for Authors - https://authors.apple.com IngramSpark: Nominate Your Book Today - https://www.ingramspark.com/editorial-calendar IngramSpark: Mastering Metadata: Are Your a Book Marketing Pro? - https://ingramcontent.jotform.com/250495414855160 Get Authentic Book Reviews - https://GetAuthenticBookReviews.com ProWritingAid: Manuscript Analysis - https://DaleLinks.com/Analysis (affiliate link) PublishDrive: Audiobooks - technical requirements, easy fixes and FAQs - https://streamyard.com/watch/HNgSJGxZHf44 Why Cheap Promo is No Bargain: One Unusually Prolific Example - https://writerbeware.blog/2025/02/21/why-cheap-promo-is-no-bargain-one-unusually-prolific-example/ The Power of Reviews: What Every Author Needs to Know - https://www.linkedin.com/pulse/power-reviews-what-every-author-needs-know-ross-brand-ho7ne Get More Book Reviews—Faster & Easier! (Book Bounty interview) - https://www.youtube.com/live/WFyyMPjJDXk?si=kwmWznhD8vrKz34T Join my ARC Team - https://DaleLinks.com/ARCTeam  Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

Aaron Conant is the Co-founder and Chief Digital Strategist at BWG Connect, a leading platform for executive strategy and networking sessions. In conjunction with BWG Strategy, BWG Connect has built an exclusive network of over 125,000 senior professionals and hosts over 2,000 virtual and in-person networking events annually. With over a decade of experience in digital commerce, Aaron provides advisory services to brands on Amazon sales strategies, retail media, DTC platform selection, and SEO. Before starting BWG Connect, Aaron was the Head of eCommerce Sales and Business Development at Perrigo and a Research Scientist at Pfizer. He is also the host of The Digital Deep Dive. In this episode… Many brands invest in digital advertising and retail media to drive growth, but understanding when and how to allocate budgets effectively is crucial. Developing a strategic approach to Amazon Ads, logistics, and AI automation can help businesses scale while maintaining profitability. What key insights are industry leaders leveraging to stay ahead in the evolving eCommerce landscape? Five eCommerce and media experts share strategies for maximizing your company's digital footprint. Adam Epstein explains that Amazon Streaming TV ads are most effective for brands that have optimized their sponsored ads and DSP strategies, making them a powerful tool for expanding awareness. Todd Hassenfelt highlights the importance of subscribe and save programs in securing customer loyalty during economic uncertainty, advising that brands allocate their budgets across multiple digital channels. Avi Moskowitz emphasizes that brands don't need hyper-fast shipping — just the ability to set and meet clear delivery expectations. Nate Pinkston and Lauren Livak reveal how misalignment in joint business planning (JBP) between retail media and business teams can create inefficiencies, leading to missed opportunities and budget mismanagement. Kashif Zafar has leveraged AI in DSP, retail media, and programmatic ads. In this special compilation episode of The Digital Deep Dive, host Aaron Conant revisits his most insightful conversations with industry experts. The episode covers key strategies for brands looking to refine their advertising, fulfillment, and automation efforts. With eCommerce continuing to evolve, these experts provide actionable takeaways to help businesses navigate digital growth, optimize ad spend, and enhance the customer experience.

Today, we discover how to become a bestselling author by going all-in on one marketing strategy. We are joined by Mike Thomas, legendary author of The Secret of the Hidden Scrolls nine-book series – a time-traveling epic that helps kids explore the Bible and their faith. After explaining where the idea for his widely popular series came from, Mike describes how his novels began as a simple Word document printout and evolved into the complete work of art you see today and why he chose to go all-in on influencer marketing after his first book launch. We unpack strategies for getting your book into the hands of many readers as quickly as possible, the various book marketing options and their budget considerations, the power of word of mouth, and the importance of choosing your words very carefully when approaching potential marketing partners. To end, we get an overview of the expected timeline from publishing to marketing to your book becoming a bestseller, and Mike details the pros and cons of other marketing avenues like Facebook and Amazon Ads.

In this episode, get ready to unlock Amazon PPC insights with our expert guest. Discover creative ad strategies, advanced tactics, and future trends shaping e-commerce success. Want to unleash the power of Amazon PPC while keeping your entrepreneurial spirit alive? Join us in an engaging conversation with Chris Rawlings, the mastermind behind Sophie Society. Chris shares his journey from a curious kid in a solar-powered home to a leading figure in e-commerce, blending fun with business success. Learn how the aggregator boom shifted the landscape, and explore Chris's unique strategies for navigating Amazon's complex advertising world with both expertise and humor.   Kevin and Chris also reflect on their unconventional paths to success, sharing anecdotes like the time Chris inadvertently carried a full-size sword at an industry event, breaking local laws. These stories highlight the value of independent thinking and creative problem-solving in entrepreneurship. From the challenges of scaling Juno Launch amidst changing review practices to the lessons learned from misaligned investor expectations, his experiences underscore the importance of resilience and adapting to adversity.   Finally, we unpack the exciting evolution of Amazon marketing, including the rise of AI and creative content. Chris discusses his dynamic five-day PPC event that transforms sellers into experts. They also venture into the future of Amazon search, predicting shifts towards intent-based, AI-driven strategies. Whether you're a seasoned seller or new to the game, gain insights on aligning products with market demand and leveraging creative ads to capture attention. This episode promises a wealth of knowledge for anyone navigating the ever-evolving world of e-commerce. In episode 434 of the AM/PM Podcast, Kevin and Chris discuss: 00:00 - Amazon PPC and Business Fun 02:21 - E-Commerce Industry Success and Failure 07:07 - Unconventional Upbringing Shapes Entrepreneurial Journey 10:09 - Impact of Isolation on Mindset 14:50 - Lessons Learned From Entrepreneurial Failure 21:28 - Authenticity in Teaching and Testing 26:01 - Navigating the Amazon Sales Market 27:07 - Advanced Amazon PPC Five-Day Challenge 32:01 - Leverage Creative for Amazon Success 32:23 - Effectiveness of TV Ads for Brands 36:00 - Effective Marketing Strategy for Long-Term Success 36:58 - Future of Amazon Search and AI 44:29 - PPC Challenge Sophie Society

Writer Beware discovered a new company that is so supposed to protect authors from scams, but some things are not quite right. Amazon is offering refunds on unused Kindle Vella tokens in March. KDP upgraded their virtual voice software. And, the US Copyright Office released the second part of a report on registering a copyright of a publication created by AI. All that and more in the self-publishing news! Book Award Pro - https://DaleLinks.com/BookAwardPro (affiliate link) Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com Subscribe to my email newsletter - https://DaleLinks.com/SignUp Join Channel Memberships - https://DaleLinks.com/Memberships Join Me on Discord - https://DaleLinks.com/Discord Check out my main YouTube channel - https://www.youtube.com/@DaleLRoberts My Books - https://DaleLinks.com/MyBooks Source: The Ultimate Guide to 2025 Book Awards for Independent Publishers and Authors - https://publishdrive.com/the-ultimate-guide-to-2025-book-awards-for-independent-publishers-and-authors.html Writer Beware - Book Guard: “Anti-Scam Protection” That's Anything But - https://writerbeware.blog/2024/11/22/book-guard-anti-scam-protection-thats-anything-but/ Invite-Only KDP Beta for Audiobooks - https://www.kdpcommunity.com/s/article/Invite-Only-KDP-Beta-for-Audiobooks?language=en_US We are winding down Kindle Vella - https://www.amazon.com/kindle-vella/a/faq Apple Books for Authors - https://authors.apple.com/ U.S. Copyright Office Releases Part 2 of AI Report: What Authors Should Know - https://authorsguild.org/news/us-copyright-office-ai-report-part-2-what-authors-should-know/ Miblart (Cover Design) - https://DaleLinks.com/Miblart - code LOVECOVER14 good till Feb. 14, 2025 on romance-themed covers (Affiliate link) GetCovers (Cover Design) - https://DaleLinks.com/GetCovers - code ROMANCE20 good till Feb.14, 2025 on romance-themed covers (Affiliate link)  Get Authentic Book Reviews - https://GetAuthenticBookReviews.com Book Bounty - https://DaleLinks.com/BookBounty (Affiliate link) The Virtues of Wide Distribution with Mark Coker - https://selfpubconnect.mn.co/events/member-qa-the-virtues-of-wide-distribution-with-mark-coker (ALLi membership required) Authors Guild: AI Rights Licensing 101 with Created by Humans - https://us02web.zoom.us/webinar/register/WN_SLdFX6VoS3OYgJSK_Gn43w#/registration  Written Word Media: Written Word Media Speaker Series with Ferol Vernon - https://streamyard.com/watch/3mry2CB5wsuU  Master Amazon Ads: Live Ad Audits for Authors - https://www.youtube.com/live/a0snbVjJEPw?si=OCn5IUJ7XgHwxem1 Get your Amazon Ads audited - https://DaleLinks.com/AuditMyAds No Writing Required: Turn Your Podcast Into a Book in 90 Days - https://www.youtube.com/live/VFNtF9K6MJ0?si=MCw9kkwKE9_6Tb8c 6 Authors vs 1 Impostor: Who Will Fool the Rest? - https://youtu.be/WzztnGi-Oj4?si=9Sf9JkKGkmqbNDDv Apply for 6 Versus 1 - https://DaleLinks.com/6v1  Credit: Authors Guild - https://authorsguild.org/  Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts  

Send us a textAmazon PPC can be costly if you're using the wrong strategy. Steven Pope from My Amazon Guy explains why most sellers overspend on exact match keywords and how broad and auto campaigns can improve results. Learn the best PPC tactics to optimize your budget and scale profitably.Optimize your PPC! Get our Amazon PPC guide https://bit.ly/3DLhywd#AmazonPPC #AmazonzonAds #AmazonAdvertisingWatch these videos next:Optimize Your Amazon PPC Budget https://www.youtube.com/watch?v=W-DONOA0N8g&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=9Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=11-----------------------------------------------Need help with your listing? Contact us here: http://bit.ly/3B1LvHtWant to grow faster? Book a coaching call now: http://bit.ly/3B3HMJATimestamps:00:00 - Why Amazon PPC Is Expensive for Many Sellers01:15 - The Right Time to Explore External Traffic01:34 - Why Some Products Perform Well on TikTok02:28 - Using TikTok Influencers for Amazon Sales03:50 - Amazon PPC Budget: How Much Is Too Much?05:25 - The Truth About Amazon Influencers & External Ads07:10 - Why Broad & Auto Campaigns Perform Better09:00 - Avoid This Common Keyword Negation Mistake11:20 - How to Optimize Your Amazon PPC Budget13:45 - The Problem With Too Many Campaigns & Keywords15:30 - Day Parting and Timing Your Bids for Maximum ROI17:10 - Why Simplicity Beats PPC Automation Every Time19:45 - How to Scale Amazon PPC Without Losing Profit22:00 - The Mistakes That Amazon Aggregators Make----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

We officially closed the book on the first month of 2025 and it's the perfect time to introduce a fresh new format we're calling the Retail Roundup. For this inaugural edition, we've brought in two of our go-to experts to break down what's really happening in the industry. Joining us today are Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead — and a walking, talking encyclopedia of Amazon knowledge since the days Bezos sold his first book.   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Armin discuss: Amazon Retail Ad Services: Announced the launch at CES. Enabling brands to create ads using Amazon's ad stack. Compared to Critio and Citrus ads but with Amazon's unique reach. Amazon Reimbursement Policy Change: New reimbursement based on cost of goods sold (COGS) instead of retail price. Required sellers to report their COGS. Discussions on potential privacy concerns and impact on margins. B2B-Specific Bids for Amazon Ads: Allows brands to bid specifically for business buyers. Seen as a significant feature for B2B-focused products. Five-Year Look Back for Amazon Marketing Cloud: Provides extended access to purchase signals for analysis beyond the typical 12-month period. Seen as a major development for mid-tier and enterprise brands. Amazon's Title Character Count Requirement: Automatic AI revision of non-compliant product titles. Aim to eliminate word souping and improve title quality. Image Compliance Platform Overhaul: Streamlined approach to identifying and correcting image issues using AI. Greater automation to reduce manpower and costs for Amazon.

Is Microsoft buying TikTok? Amazon Ads Brand+ launches for DSP users. A UPS change may impact how much you have to pay to send inventory to Amazon. These buzzing news and more in today's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Microsoft in talks to buy TikTok, Trump says https://www.bbc.com/news/articles/c4g3z55zz7xo Amazon Ads Launches Brand+, A Way For Marketers To Leverage Shopping, Browsing And Streaming Data From Amazon's Total Footprint https://deadline.com/2025/01/amazon-ads-launches-brand-plus-tool-shopping-browsing-streaming-data-1236269306/ NEW PRODUCT ANNOUNCEMENT: Amazon Ads launches Brand+ in beta for the Amazon DSP, an industry first AI-driven optimization capability for brand awareness campaigns https://www.linkedin.com/posts/jeffreycohen_amazonads-aiadvertising-streamingtv-activity-7289739667539668994-m1US UPS announces major cutback in Amazon relationship https://www.ajc.com/news/business/ups-to-cut-amazon-partnership-by-more-than-50/IP7G7JFWUJDWVCBAB4YE53M5AI/ Flip, the TikTok Shop rival, launches a creator fund that grants up to $100M of equity value https://techcrunch.com/2025/01/24/flip-launches-a-creator-fund-that-grants-up-to-100m-of-equity/ Freedom Ticket By Helium 10 - Amazon Influencer Bootcamp: https://learning.helium10.com/products/freedom-ticket-4-0/categories/2156270528 Listen in as we uncover the latest tools for Amazon influencers using Helium 10, offering valuable insights into enhancing their earning potential. This new Helium 10 feature allows influencers to track video placements on Amazon, optimizing their strategies for maximum visibility and income. Switching to influencer mode on the Helium 10 Chrome extension provides further advantages, with data on existing influencer video placements. In our training tip of the week, we clarify the distinction between indexing and ranking on Amazon, highlighting the importance of these concepts for improved searchability and strategic planning. Discover how influencers inside the Amazon Influencer Program can harness Helium 10's tools to boost their content's performance and thrive in the Amazon Influencer Program. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:06 - MicroTok? 02:59 - Amazon Brand+ 04:47 - Amazon / UPS Cutback 06:53 - Flip Marketplace 09:18 - Freedom Ticket: Amazon Influencer Bootcamp 10:27 - Helium 10 New Feature Alerts 14:01 - Training Tip: Check if Your Indexed for Keywords  

Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

In this TACoS Tuesday episode, we answer over 20 of your top Amazon PPC questions with the help of our first-time expert guest who brings a wealth of knowledge to our show. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos How can you elevate your Amazon advertising game and maximize your e-commerce success? Join us as we welcome Anne Harrell, Head of Product Evangelism & Enablement from Pacvue, to answer over 20 of the most pressing PPC questions from our listeners. Bradley and Anne's deep expertise offers a fresh perspective on how Helium 10 and Pacvue can complement each other, helping brands at various stages of their Amazon-selling journey. She dives into the latest innovations Amazon has lined up for 2024, like AMC and expanded sponsored ads, which aim to give sellers unprecedented insights into customer behavior. Throughout the episode, Anne shares actionable strategies for mastering Amazon ad campaigns. Bradley and Anne also break down the complexities of setting up effective campaigns, sharing how tech tools like Helium 10's Keyword Tracker can fine-tune your bids beyond basic estimates. We also touch on the power of automation with tools inside Pacvue, which can alleviate the burdens of manual campaign management and enhance overall efficiency. Anne emphasizes the role of external traffic and audience maximization within Amazon's ecosystem, offering a balanced approach to boost organic sales alongside advertising efforts. Finally, we explore the nuances of Amazon PPC strategy, from mitigating rising ACoS to the strategic use of AI in campaign management. Anne shares her fascinating journey from the advertising world to her pivotal role at Pacvue, along with resources like TACoS Tuesday for those keen on deepening their PPC knowledge. Whether you're working to optimize your PPC campaigns or looking to learn effective strategies, this episode is packed with insights to fuel your Amazon success story. In episode 633 of the Serious Sellers Podcast, Bradley and Anne discuss: 00:00 - Amazon Advertising Solutions 02:57 - Helium 10 and Pacvue 06:32 - Amazon Ads, CES Announcement 08:30 - PPC Campaign Optimization Strategies 09:25 - Optimizing Keyword Bids for Product Launch 12:42 - Optimizing Amazon Campaigns for Keywords 16:05 - Optimizing Campaign Management Frequency 22:56 - Effective Ad vs. Organic Sales Ratio 23:34 - Driving Sales Through Advertising and Optimization 28:34 - Finding Trending Keywords for Sponsored Products 32:22 - Product Display Ads Optimization & Competitor Avoidance