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How can trauma become a catalyst for creative transformation? What lessons can indie authors learn from the music industry's turbulent journey through technological disruption? With Jack Williamson. In the intro, Why recipes for publishing success don't work and what to do instead [Self-Publishing with ALLi Podcast]; Why your book isn't selling: metadata [Novel Marketing Podcast]; Creating a successful author business [Fantasy Writers Toolshed Podcast]; Bones of the Deep – J.F. Penn. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Jack Williamson is a psychotherapist, coach, and bestselling author who spent nearly two decades as a music industry executive. He's the founder of Music & You, his latest nonfiction book is Maybe You're The Problem, and he also writes romance under A.B. Jackson. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes Finding post-traumatic growth and meaning after bereavement, and using tragedy as a catalyst for creative transformation Why your superpower can also be your Achilles heel, and how indie authors can overcome shiny object syndrome Three key lessons from the music industry: embracing change, thinking creatively about marketing, and managing pressure for better creativity The A, B, C technique for PR interviews and why marketing is storytelling through different mediums How to deal with judgment and shame around AI in the author community by understanding where people sit on the opinion-belief-conviction continuum Three AI developments coming from music to publishing: training clauses in contracts, one-click genre adaptation, and licensed AI-generated video adaptations You can find Jack at JackWilliamson.co.uk and his fiction work at ABJackson.com. Transcript of the interview with Jack Williamson Jo: Jack Williamson is a psychotherapist, coach, and bestselling author who spent nearly two decades as a music industry executive. He's the founder of Music & You, his latest nonfiction book is Maybe You're The Problem, and he also writes romance under A.B. Jackson. Welcome to the show. Jack: Thank you so much for having me, Jo. It's a real honour to be on your podcast after listening all of these years. Jo: I'm excited to talk to you. We have a lot to get into, but first up— Tell us a bit more about you and why get into writing books after years of working in music. Jack: I began my career at the turn of the millennium, basically, and I worked for George Michael and Mariah Carey's publicist, which I'm sure you can imagine was quite the introduction to the corporate world. From there I went on to do domestic and international marketing for a load of massive artists at Universal, so the equivalent of the top five publishers in the publishing world that we all work in. Then from there I had a bit of a challenge. In December 2015, I lost my brother, unfortunately to suicide. For any listener or any person that's gone through a traumatic event, it can really make you reassess everything, make you question life, make you question your purpose. When I went through that, I was thinking, well, what do I want to do? What do I want out of life? So I went on this journey for practically the next ten years. I retrained to be a psychotherapist. I created a bucket list—a list of all the things that I thought maybe my brother would've wanted to do but didn't do. One of the things was scatter his ashes at the Seven Wonders of the world. Then one of the items on my bucket list was to write a book. The pandemic hit. It was a challenge for all of us, as you've spoken about so much on this wonderful podcast. I thought, well, why not? Why not write this book that I've wanted to write? I didn't know when I was going to do it because I was always so busy, and then the pandemic happened and so I wrote a book. From there, listening to your wonderful podcast, I've learned so much and been to so many conferences and learned along the way. So now I've written five books and released three. Jo: That's fantastic. I mean, regular listeners to the show know that I talk about death and grief and all of this kind of thing, and it's interesting that you took your brother's ashes to the Seven Wonders of the world. Death can obviously be a very bad, negative thing for those left behind, but it seems like you were able to reframe your brother's experience and turn that into something more positive for your life rather than spiralling into something bad. So if people listening are feeling like something happens, whether it's that or other things— How can we reframe these seemingly life-ending situations in a more positive way? Jack: It is very hard and there's no one way to do it. I think as you always say, I never want to tell people what to do or what to think. I want to show them how to think and how they can approach things differently or from a different perspective. I can only speak from my journey, but we call it in therapeutic language, post-traumatic growth. It is, how do you define it so it doesn't define you? Because often when you have a bereavement of a loved one, a family member, it can be very traumatic, but how can you take meaning and find meaning in it? There's a beautiful book called Man's Search for Meaning, and the name of the author escapes me right now, but he says— Jo: Viktor Frankl. Jack: Yes. Everyone quotes it as one of their favourite books, and one of my favourite lines is, “Man can take everything away from you, apart from the ability to choose one thought over the other.” I think it's so true because we can make that choice to choose what to think. So in those moments when we are feeling bad, when we're feeling down, we want to honour our feelings, but we don't necessarily want to become them. We want to process that, work through, get the support system that we need. But again, try to find meaning, try to find purpose, try to understand what is going on, and then pay it forward. Irrespective of your belief system, we all yearn for purpose. We all yearn for being connected to something bigger than ourselves. If we can find that through bereavement maybe, or through a traumatic incident, then hopefully we can come through the other side and have that post-traumatic growth. Jo: I love that phrase, post-traumatic growth. That's so good. Obviously people think about post-traumatic anything as like PTSD—people immediately think a sort of stress disorder, like it's something that makes things even worse. I like that you reframed it in that way. Obviously I think the other thing is you took specific action. You didn't just think about it. You travelled, you retrained, you wrote books. So I think also it's not just thinking. In fact, thinking about things can sometimes make it worse if you think for too long, whereas taking an action I think can be very strong as well. Jack: Ultimately we are human beings as opposed to human doings, but actually being a human doing from time to time can be really helpful. Actually taking steps forward, doing things differently, using it as a platform to move forward and to do things that maybe you didn't before. When you are confronted with death, it can actually make you question your own mortality and actually question, am I just coasting along? Am I stuck in a rut? Could I be doing something differently? One of the things that bereavement, does is it holds a mirror up to ourselves and it makes us question, well, what do we want from our life? Are we here to procreate? Are we here to make a difference? Some of us can't procreate, or some of us choose not to procreate, but we can all make a difference. And it's, how do we do that? Where do we do that? When do we do that? Jo: That's interesting. I was thinking today about service and gratitude. I'm doing this Master's and I was reading some theology stuff today, and service and gratitude, I think if you are within a religious tradition, are a normal part of that kind of religious life. Whether it's service to God and gratitude to God, or service and gratitude to others. I was thinking that these two things, service and gratitude, can actually really help reframe things as well. Who can we serve? As authors, we're serving our readers and our community. What can we be grateful about? That's often our readers and our community as well. So I don't know, that helped me today—thinking about how we can reframe things, especially in the world we're in now where there's a lot of anger and grief and all kinds of things. Jack: That's what we've got to look at. We are here to serve. Again, that can take different shapes, different forms. Some of us work in the service industry. I provide a service as a psychotherapist, you serve your listeners with knowledge and information that you gather and dispense through the research you do or the guests you have on. We serve readers of the different genres that we write in. It's what ways can we serve, how can we serve? Again, I think we all, if we can and when we can, should pay it forward. Someone said this to me once in the music industry: be careful who you meet on the way up and how you treat them on the way up, because invariably you'll meet them on the way down. So if you can pay forward that kindness, if you can be kind, considerate, and treat people how you want to be treated, that is going to pay dividends in the long run. It may not come off straight away, but invariably it will come back to you in some way, shape, or form in a different way. Jo: I've often talked about social karma and karma in the Hindu sense—the things that you do come back to you in some other form. Possibly in another life, which I don't believe. In terms of, I guess, you didn't know what was going to happen to your brother, and so you make the most of the life that we have at the moment because things change and you just don't know how things are going to change. You talk about this in your book, Maybe You're The Problem, which is quite a confronting title. So just talk about your book, Maybe You're The Problem, and why you wrote that. Put it into context with the author community and why that might be useful. Jack: Thank you for flagging my book. I intentionally crossed out “maybe” on the merchandise I did as well, because in essence, we are our own problem. We can get in the way, and it's what happened to us when we grew up wasn't our fault, but what we do with it is our responsibility. We may have grown up in a certain period or a climate. We didn't necessarily choose to do that, but what we do with that as a result is up to us. So we can stay in our victimhood and we can blame our parents, or we can blame the generation we are in, or we can blame the city, the location—however, that is relinquishing your power. That is staying in a victim mindset rather than a survivor or a thriver mindset. So it's about how can we look at the different areas in our life. Whether that is conflict, whether that is imposter syndrome, whether that is the generation we're born into. We try to understand how that has shaped us and how we may be getting in our own way to stop us from growing, to stop us from expanding, and to see where our blind spots are, our limitations are, and how that may impact us. There's so much going on in the moment in the world, whether that is in the digital realm, whether that is in the geo-climate that we're in at the moment. Again, that's going to bring up a lot for us. How can we find solutions to those problems for us so that we continue to move forward rather than be restricted and hindered by them? Jo: Alright. Well let's get into some more specifics. You have been in the author community now for a while. You go to conferences and you are in the podcast community and all this kind of thing. What specific issues have you seen in the author community? Maybe around some of the things you've mentioned, or other things? How might we be able to deal with those? Jack: With authors, I think it is such a wonderful and unique industry that I have an honour and privilege of being a part of now. One of the main things I've learned is just how creative people are. Coming from a creative industry like the music industry, there is a lot of neurodivergence in the creative industries and in the author community. Whether that is autism, whether that is ADHD—that is a real asset to have as a superpower, but it can be an Achilles heel. So it's understanding—and I know that there is an overexposure of people labelling themselves as ADHD—but on the flip side to that, it's how can we look at what's going on for us? For ADHD, for example, there's a thing called shiny object syndrome. You've talked about this in the past, Joanna, where it's like a new thing comes along, be it TikTok, be it Substack, be it bespoke books, be it Shopify, et cetera. We can rush and quickly be like, “oh, let me do this, let me do that,” before we actually take the time to realise, is this right for me? Does this fit my author business? Does this fit where I'm at in my author journey? I think sometimes as authors, we need to not cave in to that shiny object syndrome and take a step back and think to ourselves, how does this serve me? How does this serve my career? How does this work for me if I'm looking at this as a career? If you're looking at it as a hobby, obviously it's a different lens to look through, but that's something that I would often make sure that we look at. One of the other things that really comes up is that in order for any of us to address our fears and anxieties, we need to make sure that we feel psychologically safe and to put ourselves in spaces and places where we feel seen, heard, and understood, which can help address some of the issues that I've just mentioned. Being in that emotionally regulated state when we are with someone we know and trust—so taking someone to a conference, taking someone to a space or a place where you feel that you can be seen, heard, and understood—can help us and allow us to embrace things that we perceive to be scary. That may be finding an author group, finding an online space where you can actually air and share your thoughts, your feelings, where you don't feel that you are being judged. Often it can be quite a judgmental space and place in the online world. So it's just finding your tribe and finding places where you can actually lean into that. So there'd be two things. Jo: I like the idea of the superpower and the Achilles heel because I also feel this when we are writing fiction. Our characters have strengths, but your fatal flaw is often related to your strength. Jack: Yes. Jo: For example, I know I am independent. One of the reasons I'm an independent author is because I'm super independent. But one of my greatest fears is being dependent. So I do lots of things to avoid being dependent on other people, which can lead me to almost damage myself by not asking for help or by trying to make sure that I control everything so I never have to ask anyone else to do something. I'm coming to terms with this as I get older. I feel like this is something we start to hit—I mean, as a woman after menopause—is this feeling of I might have to be dependent on people when I'm older. It's so interesting thinking about this and thinking— My independence is my strength. How can it also be my weakness? So what do you think about that? You're going to psychotherapist me now. Jack: I definitely won't, but it's interesting. Just talking about that, we all have wounds and we all have the shadow, as you've even written about in one of your books. And it's how that can come from a childhood wound where it's like we seek help and it's not given to us. So we create a belief system where I have to do everything myself because no one will help me. Or we may have rejection sensitivity, so we reject ourselves before others can reject us. So it's actually about trying, where we can, to honour our truths, honour that we may want to be independent, for example, but then realising that success leaves clues. I always say that if you are independent—and I definitely align a hundred percent with you, Joanna—I've had to work really hard myself in personal therapy and in business and life to realise that no human is an island and we can't all do this on our own. Yes, it's amazing with the AI agents now that can help us in a business capacity, but having those relationships that we can tap into—like you mentioned all of the people that you tap into—it's so important to have those. I always say that it's important to have three mentors: one person that's ahead of you (for me, that would be Katie Cross because she's someone that I find is an amazing author and we speak at least once a month); people that are at the same level as you that you can go on the journey together with (and I have an author group for that); and then someone that is perceived to be behind you or in a younger generation than you, because you can learn as much from them as they can learn from you. If you can actually tap into those people whilst honouring your independence, then it feels like you can still go on your own journey, but you can tap in and tap out as and when needed. Sacha Black will give you amazing insights, other people like Honor will give you amazing insights, but you can also provide that for them. So there's that safety of being able to do it on your own. But on the flip side, you still have those people that you can tap into as and when necessary as a sounding board, as information on how they were successful, and go from there. Jo: No, I like that. If you're new to the show, Sacha Black and Honor Raconteur have been on the show and they are indeed some of my best friends. So I appreciate that. I really like the idea of the three mentor idea. I just want to add to that because I do think people misunderstand the word mentor sometimes. You mentioned you speak to Katie Cross, but I've found that a lot of the mentors that I've had who are ahead of me have often been books. We mentioned the Viktor Frankl book, and if people don't know, he was Jewish and in the concentration camps and survived that. So it's a real survivor story. But to me, books have been mostly my mentors in terms of people who are ahead of me. We don't always need to speak to or be friends with our mentors. I think that's important too, right? Because I just get emails a lot that say, “Will you be my mentor?” And I don't think that's the point. Jack: Oh, I a hundred percent agree with you. If you don't have access to those mentors—like Oprah Winfrey is one of the people that I perceive as a mentor—I listen to podcasts, I read her books, I watch interviews. There is a way to absorb and acquire that information, and it doesn't have to be a direct relationship with them. It is someone that you can gain the knowledge and wisdom that they've imparted in whatever form you may consume it. Which is why I think it is important to have those three levels: that one that is above you that may be out of reach in terms of a human connection, but you can still access; then the people at the same level as you that you can have those relationships and grow with; and again, that one behind that you can help pave the way for them, but also learn from them as well. So a hundred percent agree that that mentor that you are looking for that may be ahead of you doesn't necessarily need to be someone that is in a real-world relationship. Jo: So let's just circle back to your music industry experience. You mentioned being on the sort of marketing team for some really big names in music, and I mean, it's kind of a sexy job really. It just sounds pretty cool, but of course the music industry has just as many challenges as publishing. What did you learn from working in the music industry that you think might be particularly useful for authors? Jack: The perception of reality was definitely a lot different. It does look sexy and glamorous, but the reality is similar to going to conferences. It's pretty much flight, hotel, and dark rooms with terrible air conditioning that you spend a lot of time in. So sorry to burst the illusion. But I mean, it does have its moments as well. There is so much I've learned over the years and there's probably three things that stand out the most. The first one was I entered the industry right at the height of the music industry. In 2000, 2001. That was when Napster really exploded and it decimated the music industry. It wiped half the value in the space of four years. Then the music industry was trying to shut it down, throwing legal, throwing everything at it, but it was like whack-a-mole. As soon as one went down such as Napster, ten others popped up like Kazaa. So you saw that the old guard wasn't willing to embrace change. They weren't willing to adapt. They assumed that people wanted the formats of CDs, vinyls, cassettes, and they were wrong. Yes, people wanted music, but they actually wanted the music. They didn't care about the format, they just wanted the access. So that was one of the really interesting things that I learned, because I was like, you have to embrace change. You can't ignore it. You can't push it away, push it aside, because it's coming whether you like it or not. I think thankfully the music industry has learned as AI's coming, because now you have to embrace it. There's a lot of legal issues that have been going on at the moment with rights, which you've covered about the Anthropic case and so on. It's such a challenge, and I just think that's the first one. The second one I learned was back in 2018. There was an artist I worked on called Freya Ridings. At that time I was working at an independent record label rather than one of the big three major record labels. She had great songs and we were up against one of the biggest periods of the year and trying to make noise. At the time, Love Island was the biggest TV show on, and everyone wanted to be on it in terms of getting their music synced in the scenes. We were just like, we are never going to compete. So we thought, we need to be clever here. We need to think differently. What we did is we found out what island the show was being recorded on, and we geo-targeted our ads just to that island because we knew the sync team were going to be on there. So we just went hard as nails, advertised relentlessly, and we knew that the sync people would then see the adverts. As a result of that, Freya got the sync. It became the biggest song that season on Love Island, back when it was popular. As a result of that, we built from there. We were like, right, we can't compete with the majors. We have to think differently. We need to do things differently. We need to be creative. It wasn't an easy pathway. That year there were only two other songs that were independent that reached the top 10. So we ended up becoming a third and the biggest song that year. The reason I'm saying that is we can't compete with the major publishers. But the beauty of the independent author community is because we have smaller budgets—most of us, not all of us, but most of us—we have to think differently. We have to make our bang for our buck go a lot further. So it's actually— How can we stay creative? How can we think differently? What can we do differently? So that would be the second thing. Then the third main lesson that I learned, and this is more on the creative side, is that pressure can often work against you, both in a business sense, but especially creativity. I've seen so many artists over the years have imposed deadlines on them to hand in their albums, and it's impacted the quality of their output. Once it's handed in, the stress and the pressure is off, and then you realise that actually those artists end up creating the best material that they have, and then they rush to put it on. Whether that's Mariah Carey's “We Belong Together,” Adele with her song “Hello,” Taylor Swift did the same with “Shake It Off”—they're just three examples. The reason is that pressure keeps us in our beta brainwave state, which is our rational, logical mind. For those of us that are authors that are writing fiction, or even if we are creating stories in our nonfiction work to deliver a point, we need to be in that creative mindset. So we need to be in the alpha and the gamma brain state. Because our body works on 90-minute cycles known as our ultradian rhythm, we need to make sure that we honour our cycle and work with that. If we go past that, our creativity and our productivity is going to go down between 60% and 40% respectively. So as authors, it's important—one, to apply the right amount of pressure; two, to work in breaks; and three, to know what kind of perspective we're looking at. Do we need to be rational and logical, or do we need to be creative? And then adjust the sails accordingly. Jo: That's all fantastic. I want to come back on the marketing thing first—around what you did with the strategic marketing there and the targeted ads to that island. That's just genius. I feel like a lot of us, myself included, we struggle to think creatively about marketing because it's not our natural state. Of course, you've done a lot of marketing, so maybe it comes more naturally to you. I think half the time we don't even use the word creative around marketing, when you're not a marketeer. What are some ways that we can break through our blocks around marketing and try to be more creative around that? Jack: I would challenge a lot of authors on that presumption, because as authors we're in essence storytellers, and to tell a story is creative. There's a great quote: “One death is a tragedy. A thousand deaths is a statistic.” If you can create a story, a compelling narrative about a death in the news, it's going to pull at the heartstrings of people. It's going to really resonate and get with them. Whereas if you are just quoting statistics, most people switch off because they become desensitised to it. So I think because we can tell stories, and that's the essence of what we do, it's how can we tell our story through the medium of social media? How can we tell a story through our creative ads that we then put out onto Facebook or TikTok or whatever platform that we're putting them out—BookBub, et cetera? How can we create a narrative that garners the attention? If we are looking at local media or traditional media, how can we do that? How can we get people to buy in to what we're selling? So it's about having different angles. For me with my new romance book, Stolen Moments, one of the stories I had that really has helped me get some coverage and PR is we recorded the songs next door to the Rolling Stones. Now that was very fortunate timing, very fortunate. But everyone's like, “Oh my God, you recorded next door to the Rolling Stones?” So it's like, well, how can you bring in these creative nuggets that help you to find a story? Again, marketing is in essence telling a story, albeit through different mediums and forms. So it's just how can you package that into a marketable product depending on the platform in which you're putting it out on. Jo: I think that's actually hilarious, by the way, because what you hit on there, as someone with a background in marketing, your story about “we recorded an album for the book next door to the Rolling Stones”—it's got nothing to do with the romance. Jack: Oh, the romance is that the pop star in the book writes and records songs. Jo: Yes, I realised that. But the fact is— For doing things like PR, it's the story behind the story. They don't care that you've written a romance. Jack: Yes. Jo: They're far more interested in you, the author, and other things. So I think what you just described there was a kind of PR hook that most of us don't even think about. Jack: I'm sure a lot of authors already know this, so it's a good reminder, and if you don't, it's great. It's called the A, B, C technique. When you get asked a question, you Answer the question. So that's A. You Build a bridge, and then you go to C, which is Covering one of your points. So whenever you get asked a question, have a list of things you want to get across in an interview. Then just make sure that you find that bridge between whatever the question is to cover off one of your points, and that's how you can do it. Because yes, you may be selling a story, like I said, about writing the songs, but then you can bridge it into actually covering and promoting whatever it is you're promoting. So I think that's always quite helpful to remember. Jo: Well, that's a good tip for things like coming on podcasts as well. I've had people on who don't do what you just mentioned and will just try and shoehorn things in in a more deliberate fashion, whereas other people, as you have just done with your romance there, bring it in while answering a question that actually helps other people. So I think that's the kind of thing we need to think about in marketing. Okay, so then let's come back to the embracing change, and as you mentioned, the AI stuff that's going on. I feel like there's so many “stories” around AI right now. There's a lot of stories being told on both sides—on the positive side, on the negative side—that people believe and buy into and may or may not be true. There's obviously a lot of anger. There's, I think, grief—a big thing that people might not even realise that they have. Can you talk about how authors might deal with what's coming up around the technological change around AI, and any of your personal thoughts as well? Jack: I was thinking about this a lot recently. I mean, I guess everyone is in their own ways and forms. One of the things that came up for me is we have genre expectations and we have generation expectations. When we look at genres, you will have different expectations from different genres. For romance, they want a happily ever after or a happy for now. For cosy mysteries, they expect the crime to be solved. So we as authors make sure we endeavour to meet those expectations. The challenge is that if we are looking at AI, we are all in our own generations. We might be in slightly different generations, but there are going to be different generation expectations from the Alpha generation that's coming up and the Beta generation that's just about to start this year or next year because they're going to come into the world where they don't know any different to AI. So they will have a different expectation than us. It will just be normal that there will be AI agents. It will just be normal that there are AI narrators. It will be normalised that AI will assist authors or assist everyone in doing their jobs. So again, it is a grieving period because we can long for what was, we can yearn for things that worked for us that no longer work for us—whether it's Facebook groups, whether it's the Kindle Rush. We can mourn the loss of that, but that's not coming back. I mean, sometimes there may be a resurgence, but essentially, we've got to embrace the change. We've got to understand that it's coming and it's going to bring up a lot of different emotions because you may have been beholden to one thing and you may be like, yes, I've now got my TikTok lives, and then all of a sudden TikTok goes away. I know Adam, when he was talking about it, he'll just find another platform. But there'll be a lot of people that are beholden to it and then they're like, what do I do now? So again, it's never survival of the fittest—it's survival of the most adaptable. I always use this metaphor where there are three people on three different boats. A storm comes. And the first, the optimist, is like, “Oh, it'll pass,” and does nothing. The pessimist complains about the storm and does nothing. But the realist will adjust the sails and use the storm to find its way to the other side, to get through. It's not going to be easy, but they're actually taking change and making change to get to where they need to go, rather than just expecting or complaining. I get it. We are not, and I hate the expression, “we're all in the same boat.” I call bleep on that. I'm not going to swear. We're not all in the same boat. We're all in the same storm, but different people are going through different things. For some, they can adjust and adapt really quickly like a speedboat. For others, they may be like Jack and Rose in the Titanic on that terrible prop where they're clinging to dear life and trying to get through the storm. So it's about how do I navigate this upcoming storm? What can I do within my control to get through the storm? For some it may be easier because they have the resources, or for some of us that love learning, it's easy to embrace change. For others that have a fear mindset and it's like, “Oh, something new, it's scary, I don't want to embrace it”—you are going to take longer. So you may not be the speedboat, but at some point we are going to have to embrace that change. Otherwise we're going to get left behind. So you need to look at that. Jo: The storm metaphor is interesting, and being in different boats. I feel I do struggle. I struggle with people who suddenly seem to be discovering the storm. I've been talking about AI now since 2016. That's a decade. Jack: Yes. Jo: Even ChatGPT has been around more than three years, and people come to me now and they're talking about stories that they've seen in the media that are just old now. Things have moved on so much. I feel like maybe I was on my boat and I looked through my telescope and I saw the storm. I've been talking about the storm and I've had my own moments of being in the middle of the storm. Now I definitely do struggle with people who just seem to have arrived without any knowledge of it before. I oscillate between being an optimist and a realist. I think I'm somewhere between the two, probably. But I think what is driving me a little crazy in the author community right now is judgment and shame. There are people who are judging other people, and there's shame felt by AI-curious or AI-positive people. So I want to help the people who feel shame in some way for trying new technology, but they still feel attacked. Then those people judge other authors for their choices to use technology. So how do you think we can deal with judgment and shame in the community? Which is a form of conflict, I guess. Jack: Of course. I think with that, there's another great PR quote: “If it bleeds, it leads.” Especially in this digital age, there's a lot of clickbait. So the more polarising, the more emotion-evoking the headline, the more likely you are to engage with that content—whether that is reading it or whether that's posting or retweeting, or whatever format you are consuming it on. So unfortunately, media has now become so much more polarising. It's dividing us rather than uniting us. So people are going to have stronger positions. There's so much even within this to look at. One is, you have to work out where people are on the continuum. Do they have an opinion on AI? Do they have a belief? Or do they have a conviction? Now you're not going to move someone that has a conviction about something, so it's not worth even engaging with them because they're immovable. Like they say, you shouldn't talk about sports, politics, and religion. There are certain subjects that may not be worth talking about, especially if they have a conviction. Because they may not even be able to agree to disagree. They may not be willing or able to hear you. So first and foremost, it's about understanding, well, where are those people sitting on the continuum of AI? Are they curious? Do they have an opinion, but they're open to hearing other opinions? Do they have a belief that could be changed or evolved if they find more information? That's where I think it is. It's not necessarily our jobs—even though you do an amazing job of it, Joanna—but a lot of people are undereducated on these issues or these new technologies. So in some cases it's just a case of a lack of education or them being undereducated. Hopefully in time they will become more and more educated. But again, it's how long is a piece of string? Will people catch up? Will they stay behind? Are they fearful? I guess because of social media, because of the media, as they say, if you can evoke fear in people, you can control them. You can control their perspectives. You can control their minds. So that's where we see it—a lot of people are operating from a fear mindset. So then that's when they project their vitriol in certain cases. If people want to believe a certain thing, that's their choice. I'm not here to tell people what to think. Like I said earlier, it's more about how to think. But I would just encourage people to find people that align with you. Do a sense test, like a litmus test, to find where they sit on the continuum and engage with those people that are open and have opinions or beliefs. But shy away or just avoid people that have convictions that maybe are the polar opposite of yours. Jo: It's funny, isn't it? We seem to be in a phase of history when I feel like you should be able to disagree with people and still be friends. Although, as you mentioned, there's certain members of my family where we just stay on topics of TV shows and movies or music, or what books are you reading? Like, we don't go anywhere near politics. So I do think that might be a rule also with the AI stuff. As you said, find a community, and there are plenty of AI-positive spaces now for people who do want to talk about this kind of stuff. I also think that, I don't know whether this is a tipping point this year, but certainly— I know people who are in bigger corporates where the message is now, “You need to embrace this stuff. It is now part of your job to learn how to use these AI tools.” So if that starts coming into people's day jobs, and also people who have, I don't know, kids at school or people at university who are embracing this more—I mean, maybe it is a generational thing. Jack: Yes. Look, there were so many people that were resistant to working from home, or corporations that were, and then the pandemic forced it. Now everyone's embraced it in some way, shape, or form. I mean, there are people that don't, but the majority of people—when something's forced on you, you have to adapt. So again, if those things are implemented in corporations, then you're going to see it. I'm seeing so many amazing new things in AI that have been implemented in the music industry that we'll see in the publishing industry coming down the road. That will scare a lot of people, but again, we have to embrace those things because they're coming and there's going to be an expectation—especially from the younger generations—that these things are available. So again, it's not first past the post, but if you can be ahead of the wave or at least on the wave, then you are going to reap the rewards. If you are behind the wave, you're going to get left behind. So that's my opinion. I'm not trying to encourage anyone to see from my lens, but at the same time, I do think that we need to be thinking differently. We need to always embrace change where we can, as we can, at the pace that we can. Jo: You mentioned there AI things coming down the road in the music industry. And now everyone's going, wait, what is coming? So tell us— What do you see ahead that you think might also shift into the author world? Jack: There are three things that I've seen. Two that have been implemented and one that's been talked about and worked on at the moment. The first, and this will be quite scary for people, is that major record labels—so think the major publishers on our side—they're all now putting clauses in their contracts that require the artists that sign with them to allow their works to be trained by their own AI models. So that is something that is now actually happening in record labels. I wouldn't be surprised, although I don't have insight into it, if Simon & Schuster, HarperCollins, et cetera, are potentially doing the same with authors that sign to them. So that's going to become more standardised. So that is on the major side. But then on the creative side, there are two things that really excite me. The music AI platforms that we're hearing about, the stories that we've seen in the press, and it's the fact that with a click of a button, you can recreate a song into a different genre. I find it so fascinating because if you think about that—turning a pop song into a country song or a rap song into a dance song—the possibilities that we have as authors with our books, if we wish to do so, are amazing. I just think, for example, with your ARKANE series, Joanna, imagine clicking a button and just with one click you can take Morgan Sierra and turn her into a romantic lead in a romance book. Jo: See, it's so funny because I personally just can't imagine that because it's not something I would write. But I guess one example in the romance genre itself is I know plenty of romance authors who write a clean and a spicy version of the same story, right? It is already happening in that way. It's just not a one-click. Jack: Well, I think you can also look at it another way. I think one of the most famous examples is Twilight. With Twilight and Stephenie Meyer, if she had the foresight—and I'm not saying she didn't, just to clarify—but fan fiction is such a massive sub-genre of works. And obviously from Twilight came 50 Shades of Gray. Imagine if she had the licensing rights like the NFTs, where she could have made money off of every sale. So that you could then, through works that you create and give licence, earn a percentage of every release, every sale, every consumption unit of your works. There are just so many possibilities where you can create, adapt, have spinoffs that can then build out your world. Obviously, there may need to be an approval process in there for continuity and quality control because you want to make sure you're doing that, but I think that has such massive potential in publishing if we wish to do so. Or like I said, change characters. Like Robert Langdon's character in Dan Brown's books—no longer being the kind of thriller, but maybe being a killer instead. There's so many possibilities. It's just, again, how to think, not what to think—how to think differently and how we can use that. So that's the second of three. Jo: Oh, before you move on, you did mention NFTs and I've actually been reading about this again. So I'm usually five years early. That's the general rule. I started talking about NFTs in mid-2021, and obviously there was a crypto crash, it goes up and down, blah, blah, blah. But forget the crypto side—on the blockchain side, digital originality, and exactly what you said about saying like, where did this originate? This is now coming back in the AI world. It could be that I really was five years early. So amusingly—and I'm going to link to it in the notes because I did a “Why NFTs Are Exciting for Authors” solo episode, I think in 2022—it may be that the resurgence will happen in the next year, and all those people who said I was completely wrong, that this may be coming back. Digital originality I think is what we're talking about there. But so, okay, so what was the other thing? Jack: So the third one is the one that I'm most excited about, but I think will be the most scary for people. Obviously consumption changes and formats change. Like I said, in music I've seen it all the time—whether it's vinyl to cassettes, to CDs, to downloads, to streaming. Again, there's different consumption of the same format, and we see that with books as well, obviously—hardbacks, paperbacks, eBooks, audiobooks. Now with the rise of AI, AI narration has made audiobooks so much more accessible for people. I know that there are issues with certain people not wanting to do it, or certain platforms not allowing AI narration to be uploaded unless it's their own. The next step is what I'm most excited about. What I'm seeing now in the music industry is people licensing their image to then recreate that as music videos because music videos are so expensive. One of my friends just shot a music video for two million pounds. I don't think many authors would ever wish to spend that. If you can license your image and use AI to create a three-minute music video that looks epic and just as real as humanly possible, imagine if those artists—or if we go a step further, those actors—license their image to then be used to adapt our books into a TV series or a film. So that then we are in a position where that is another format of consumption alongside an audiobook, a paperback, an eBook, hardcover, special edition, and so on and so forth. It potentially has the opportunity to open us up to a whole new world. Because yes, there are adaptations of books that we're seeing at the moment, but for those of us that are trying to get our content into different formats, this can be a new pathway. I'm going to make a prediction here myself, Joanna. Jo: Mm-hmm. Jack: I would say in the next five to ten years, there will be a platform akin to a Netflix, Amazon Prime, Disney Plus, Apple Plus, where you can license the rights to an image of an actor or an actress. Then with the technology—and you may need people to help you adapt your book into a TV series or a film—that can then be consumed. I just think the possibilities are endless. I mean, again, I think of your character and I'm like, oh, what would it be if Angelina Jolie licensed her image and you could have her play the lead character in your ARKANE series? I mean, again, the possibilities potentially are endless here. Jo: Well, and on that, if people think this won't happen—1776, I don't know if you've seen this, it's just being teased at the moment. Darren Aronofsky has made an American revolutionary story all with AI. So this is being talked about at the moment. It's on YouTube at the moment. The AI video is just extraordinary already, so I totally agree with you. I think things are going to be quite weird for a while, and it will take a while to get used to. You mentioned coming into the music industry in 2000, 2001—I started my work before the internet, and then the internet came along and lots of things changed. I mean, anyone who's older than 40, 45-ish can remember what work was like without the internet. Now we are moving into a time where it'll be like, what was it like before AI? And I think we'll look back and go like, why the hell did we do that kind of thing? So it is a changing world, but yes, exciting times, right? I think the other thing that's happening right now, even to me, is that things are moving so fast. You can almost feel like a kind of whiplash with how much is changing. How do we deal with the fast pace of change while still trying to anchor ourselves in our writing practice and not going crazy? Jack: Again, it's that everything everywhere all at once—you can get lost and discombobulated. I always say be the tortoise, not the hare—because you don't want to fly and die. You want pace and grace. Everyone will have a different pace. For some marathon runners, they can run a five-minute mile, some can run an eight-minute mile, some can run a twelve-minute mile. It's about finding the pace that works for you. Every one of us have different commitments. Every one of us have different ways we view the industry—some as a hobby, some as a business. So it's about honouring your needs, your commitment. Some of us, as you've had people on the podcast, some people are carers. They have to care. Some people are parents. Some people don't have those commitments and so can devote more time and then actually learn more, change more as a result. So again, it's about finding your groove, finding your rhythm, honouring that, and again, showing up consistently. Because motivation may get you started, but it's habit and discipline that sees you through. Keep that discipline, keep that pace and grace. Be consistent in what you can do. And know where you're at. Don't compare and despair, because again, if you look at someone else, they may be ahead of you, but the race is only with yourself in the end. So you've got to just focus on where you are at and am I in a better place than I was yesterday? Am I working on my business as well as in my business? How am I doing that? When am I doing that? And what am I doing that for? If you can be asking yourself those questions and making sure you're staying true to yourself and not burning out, making sure that you are honouring your other commitments, then I think you are going at the pace that feels right for you. Jo: Brilliant. Jo: Where can people find you and your books and everything you do online? Jack: Thank you so much for having me on, Joanna, today. You can find me on JackWilliamson.co.uk for all my nonfiction books and therapy work. Then for my fiction work, it is ABJackson.com, or ABJacksonAuthor on Instagram and TikTok. Jo: Well, thanks so much for your time, Jack. That was great. Jack: Thank you so much. The post Post-Traumatic Growth, Creative Marketing, And Dealing With Change with Jack Williamson first appeared on The Creative Penn.

Chatting with Ashlyn McKayla Ohm is always a delight. Listen in as we chat about her spin-off new series and the first book, Between Heaven and Earth. I love Avery and can't wait for you to meet her and Addisyn. note: links may be affiliate links that provide me with a small commission at no extra expense to you.  Anyone listening to Ashlyn talk about Colorado will see just how much she LOVES the Rockies.  This new series combines her love of the mountains with a love of Lakota culture and the stories she's discovered there. Between Heaven and Earth by Ashlyn McKayla Ohm In the High Country, Heaven is closer than they know... After fighting to overcome her mother's abandonment, Avery Miles is thrilled to be working at a nature center in her beloved Colorado Rockies. But when her younger sister, Addisyn, begins revisiting their past, Avery's struggle with anxiety returns—especially as Addisyn comes dangerously close to the secret Avery kept to protect her. And Avery's problems worsen when she's forced to work alongside the creative—and cocky—YouTuber Creed Running Wolf on a conservation project with a surprising link to her own past. Now, Avery is caught between Addisyn's search for the truth and the anxiety that's becoming harder to hide…and the only answer lies in the town she ran from years ago. Creed Running Wolf has always been fascinated by the Lakota concept of kapemni—a doorway between Heaven and Earth. If that doorway exists, he's sure it's not in Colorado, the place he never wanted to see again. However, as he learns Avery's story, he begins to hope he can still rewrite his own—especially as he and Avery find common ground. But when the past resurfaces and his friendship with Avery is shattered, they will both have to face everything they've tried to escape—and discover once and for all what would truly bridge Heaven and Earth. Captivating and compelling, Between Heaven and Earth is an honest yet hopeful look at the stories we tell, the secrets we keep, and the healing power of forgiveness.  To learn more, visit Ashlyn's  WEBSITE.  Also follow her on GoodReads and BookBub! wildgoosewords.substack.com Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

#realconversations #psychiatrist #mystery #WNBA#AlfredHitchcock #psychologicalthriller #crime #hiking CONVERSATIONS WITH CALVIN WE THE SPECIES hosted by CalvinSchwartzMeet MARY DESCH: “When I was a kid growing up in the 1950sin Newark, NJ, the best thing that could happen was getting a Mickey Mantlebaseball card. Too bad I still don't have it. Worth a million. What does thishave to do with Mary Desch. One of the best things that could happen in mypodcast journey at Conversations with Calvin We the Species is to interview apsychiatrist for all kinds of reasons, some personal. Now, meet Mary Desch, aformer psychiatrist in Portland, Oregon. Can you imagine her bringing thatwealth of psychiatric expertise to her latest book, ‘Tangled Darkness'? Talkingwith Mary, conflicts, faults, and trauma drift into her bristling descriptionsdestined for her novel. Her amazing experience. I'm a sponge, just absorbingenergies, which show up now in her writing. She's eloquent, passionate, and sovisibly dedicated to her writing journey. I've been on the same journey. That'sa powerful bond. Us authors. The mystery element of her writing dates tochildhood, to her fascination with Alfred Hitchcock's Mystery Magazine. Morebonding with Mary. We follow the WNBA. This was as delightful and introspectiveinterview as I've done. Of course, I cleverly weaved in a few psychoanalyticalpersonal questions. Why not? “Calvin   https://www.youtube.com/c/ConversationswithCalvinWetheSpecIEs703 Interviews/Videos  9200 SUBSCRIBERS   PLEASESUBSCRIBE GLOBAL Reach. Earth Life. Amazing People.  **MARY DESCH; Former Psychiatrist; Author MM Desch, ‘TangledDarkness;' LIVE from Portland, OregonYouTube: BIO: Mary Desch, writing as MM Desch, is a formerpsychiatrist in Portland, Oregon, and a marginalized voice in the LGBTQ+community. She brings a wealth of psychiatric expertise from her extensivecareer to craft-informed psychological thrillers. Her high-stakes crime storiesare infused with an insider's eye for the mind's fault lines and an authenticunderstanding of human motivations, conflicts, and trauma recovery.A lifelong mystery enthusiast, Mary's passion for suspenseevolved from a childhood fascination with Alfred Hitchcock's Mystery Magazineto a deep appreciation for detective fiction in college. She is an activemember of Sisters in Crime and Willamette Writers.Her Portland Murders Series includes Book One, TangledDarkness, which was published on July 15, 2025. Tangled Darkness wasshortlisted for the 2023 Chanticleer Clue Awards and named a Finalist in the2025 Readers' Favorite Book Awards.The series expands with two novellas in early 2026: If I GoQuiet, the sequel novella to Book One, and Lethal Loyalty, a prequel novella toBook Two. The full-length novels, Play Me Once (Book Two) and Pancake Man (BookThree), will be released in 2026 and 2027, respectively.When not delving into the intricacies of her next novel,Mary enjoys hiking, Portland food carts, following the WNBA, and long walkswith her wife and their spirited mini schnauzer.LINKS: Threads  https://www.threads.com/@m.m.desch Facebook https://www.facebook.com/MMDeschWriter/Instagram https://www.instagram.com/m.m.desch/BlueSky https://bsky.app/profile/mm-desch.bsky.socialLinked In https://www.linkedin.com/in/mmdesch/TikTok https://www.tiktok.com/@mm.deschGoodReadshttps://www.goodreads.com/author/show/51031502.M_M_DeschAmazon Author https://www.amazon.com/author/m.m.desch       BookBub https://www.bookbub.com/authors/mm-deschWebsite: https://marydesch.com/**WE ARE ALSO ON AUDIOAUDIO “Conversations with Calvin; WE the SpecIEs”ANCHOR https://lnkd.in/g4jcUPqSPOTIFY https://lnkd.in/ghuMFeCAPPLE PODCASTSBREAKER https://lnkd.in/g62StzJGOOGLE PODCASTS https://lnkd.in/gpd3XfM

 When someone says, "Is there a new Tracie Peterson out?" the answer is almost always either "YES!" or "SOON!"  I had a blast chatting about Faithful of Heart with her. Listen in and see what's happening in this new series! note: links may be affiliate links that provide me with a small commission at no extra expense to you.  I loved that God in His gracious wisdom decided to set the release of Fairest of Heart set in Minneapolis at a time when His people would need encouragement and a reminder of what a lovely city it is with a rich history. He is so good to us! Can't wait to learn all the cool things. Faithful of Heart by Tracie Peterson Can forgiveness and love overcome a tattered legacy? When dedicated philanthropist Judith Stanford receives a summons from her estranged grandfather ordering her to come to Minneapolis to prove herself worthy of his inheritance, she is hesitant but can't ignore the potential of her grandfather's fortune to benefit her causes. And the only man to interest her since her husband's death lives in Minneapolis, leaving her hoping their paths will cross. Roman Turner, a local physician with a heart for the poor, harbors a grudge against Judith's grandfather. Years ago, his unethical actions ruined Roman's family forever. When Roman meets Judith again, he is shocked to learn the woman he's thought about all these years is related to the one man he can't forgive. As Judith tries to overcome the complicated history between the two families and disentangle her grandfather's tainted legacy, she begins to form a plan for reparation. But when it becomes clear someone else has nefarious intentions for the money, Judith's dreams of a new legacy are at risk.   Don't forget that you can get this and her other books at 30-40% off with FREE US shipping from Bakerbookhouse.com Learn more about Tracie Peterson on her WEBSITE. Follow her on BookBub and GoodReads. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

In this week's episode, we take a look at five Instagram tips for writers, and we also discuss recent Facebook ad changes. This coupon code will get you 25% off the ebooks in the Ghost Night series at my Payhip store: CAINA25 The coupon code is valid through February 23, 2026. So if you need a new ebook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates   Hello, everyone. Welcome to Episode 290 of The Pulp Writer Show. My name is Jonathan Moeller. Today is February 13th, 2026, and today we're looking at five tips for Instagram marketing for writers. We will also have Coupon of the Week and an update on my current writing and publishing projects.   So let's first start with Coupon of the Week. This week's coupon code will get you 25% off the ebooks in the Ghost Night series at my Payhip store, and that code is CAINA25. The coupon code is valid through February the 23rd, 2026 so if you need a new ebook for this winter, we've got you covered.   And now on my current writing and publishing projects. I'm currently 91,000 words into Cloak of Summoning, which will be the 14th book in my Cloak Mage urban fantasy series. I am hoping to finish the rough draft in the coming week, and then it's going to need a fair bit of editing because I've decided to change things and move things around to improve it. So if all goes well, I hope that book will be out in the first week of March, assuming nothing comes up before then.   I am also 8,000 words into Blade of Wraiths, which will be the fourth book in my Blades of Ruin epic fantasy series, and I am hoping that will be out in April, if all goes well.   In audiobook news, Blade of Storms is completely finished and I believe as of right now you can buy it at my Payhip store, Kobo, and Google Play, and it is currently working its way through processing at all the other audiobook stores. Hollis McCarthy has finished recording Cloak of Titans, which is the 11th book in the Cloak Mage urban fantasy series, and if all goes well, my proofer should be able to listen to it this week and then hopefully the audiobook will be available to you sometime in March. So that's where I'm at with my current writing and publishing and audiobook projects.   00:01:51 Thoughts on Facebook Ads   Before we get to our main topic, I want to have a brief digression into another part of the Meta empire, specifically Facebook ads and my recent experiences therein. I've mentioned before that I stopped using Facebook ads in October since the Advantage Plus system, which is their AI targeting system, was giving me headaches.   For a brief summary of my experience with Facebook ads. I started using them in 2019, did really well with them in 2020, then Facebook randomly started banning accounts during this craziness of summer 2020. I got my account reinstated, used them less frequently more and more until October of 2025 when I stopped using them altogether because Advantage Plus made targeting so hard. Since then, I've relied mostly on Amazon ads and BookBub ads to good results. However, I've also read various blog posts from people who have been struggling with the Advantage Plus system as well, and they've been investigating it thoroughly as internet marketers tend to do, and they've uncovered something interesting that isn't mentioned at all in Facebook's documentation about the new changes, specifically that Advantage Plus uses the text content of your ad to target it.   Under the old system, it didn't work that way at all. You would select interests that match your ad, usually popular authors in the fantasy genre (like J.R.R Tolkien, Robert E. Howard, George R.R. Martin, Brandon Sanderson, and so forth) and then you wrote the text of the ad and supplied an image, which was usually called a creative. The creative was like 80% of a successful Facebook ad. You just needed a good picture, more or less. The Advantage Plus system by contrast targets according to the text in the ad. So while you still need a good creative, you need to be precise in the ad text. So for example, you need to write something like this: "Fans of The Lord of the Rings, Conan the Barbarian, Mistborn, and Game of Thrones will love this free epic fantasy available for Kindle readers." Now, I found the arguments in these blog posts persuasive, so I decided to give it a try. The results are on the better side of okay-ish, I will admit. I didn't lose any money and did make a bit of money. The results were definitely better than I expected, though the ad using Advantage Plus typically only has a shelf life of six to 10 days before it stops working. That said, the old system was still better because the interests were more granular and I could assign them more precisely. I used to be able to advertise Frostborn, Cloak Mage, The Ghosts, and Demonsouled all at the same time because I could target the ads so precisely and granularly. There's absolutely no way I could do that now because the Advantage Plus system is a black box. It basically boils down to "trust us, the AI will figure it out" when it very obviously can't.   So for the moment I will have one Facebook ad in the rotation until Meta changes something and everything breaks. There's no way I'll run as many Facebook ads as I did in 2020, when sometimes I had eight different Facebook ads going at once. Apparently in the last three years, Meta spent around 130 billion on AI, give or take, and what they got for that money is an ad targeting system that frequently doesn't work, and when it does work, doesn't work as well as the old system did. Spending unfathomable sums of money to replace a system that worked pretty well with one that intermittently doesn't work, and then when it does function, doesn't work as well as the previous system seems to be a pretty good summary of the "AI revolution" so far.   00:05:05 Main Topic: 5 Tips for Instagram Marketing for Indie Authors     Now onto our main topic this week, five tips for Instagram marketing for indie authors. Because I'm looking for new alternatives to Facebook ads for reasons I just discussed, I have just started using Instagram as part of my marketing strategy, and many indie authors, especially in the romance genre, have reported a lot of success marketing through Instagram so I wanted to learn more about it and share what I learned. In today's episode, I'm going to focus on marketing through your author account, not paid Instagram ads, which could be a separate podcast topic in the future. Here are five tips that might help you with running an author Instagram account.   #1: Find a strategy beyond book promotion. Like any other form of social media, if all you post is promotion for your books, it'll be hard to gain a following. Before you start posting regularly, you'll have to think about what else you have to offer your audience. Even if you want to keep your posts exclusive to writing, there are other types of posts you can make, like behind the scenes peeks, extra facts about a character, or using the poll/question feature to engage with your followers about the books. Follow other author accounts from writers in your genre to learn about their successes and how they engage with their followers. That said, a warning with that, spending a lot of time looking at posts from engaging with other authors creates a closed loop and doesn't further your goal of getting your books into the hands of your readers. Looking at other author accounts and engaging with them definitely falls into the category of what I've called writing adjacent activities that can easily give you the illusion of progress but not actual progress that I've talked about on this podcast before. Ideally, you should spend most of your time on Instagram with readers, not other authors.   It's also important to find the balance between providing personal content to make readers feel more connected to you and having it drift too far into being a personal account. Most of us have seen author accounts and social media accounts that post far too personal of relationship details or various long types of rants on various topics that I find it hard to believe help sell any books. The balance will be different for everyone, but always keep in mind that your primary goal on your author accounts is to be a space for your brand as an author. In that same vein, posting negative reviews of other books or negative comments about other writers is not a smart idea in the long run. At best, it looks like you're attacking someone else to make yourself look better, and at worst, you can end up as part of one of the many Bookstagram dramas that crop up with predictable and tedious frequency and in the process, you may make yourself some enemies for life. Nobody wants that.   Spamming your books by promoting them in other author's accounts, comments sections, or worse, DMing them is considered bad form and not even remotely effective in the long run.     #2: Your space, your rules. Don't be shy about blocking people or deleting comments, especially from spam accounts. Remember that it's your space, not theirs. The flip side of that is turning off comments altogether will limit your reach on Instagram. Although engagement with other accounts matters on Instagram, not every single comment or DM needs a reply, and it would be a waste of precious writing time to even try. Many authors find a compromise in liking non-spammy, well-intentioned comments instead of replying to each one. Although it's important to post regularly, putting out a public schedule for what you'll post is an invitation for people to get upset when you miss a day.     #3: Captions matter. Although Instagram is about images and video, substantial captions are important for helping people to find your content. The algorithm rewards decent size but not overly long captions with good hashtags, even if people don't read them. The more specific you make your hashtags, the more effective they will be. Broad ones like "writing" and "author" won't be as effective as "Arthurian Fantasy" or "Enemies to Lovers Historical Romance." There are also a lot of genre specific abbreviations, especially in romance such as "HEA" (which stands for happily ever after) or the pepper emoji to suggest that the romance is a spicy one (which is a euphemism for saying that it gets explicit). Take the time to learn these by following other authors or accounts in your genre because it'll help others find your posts.   #4: Try Instagram Reels. The algorithm for Instagram Reels (the short videos on Instagram) rewards interaction more than videos on TikTok. So it's best to watch videos in your genre, post regularly, and expect that you won't get a lot of views starting out or the views might come much later after the initial post than they would on TikTok. Some authors report that it took months of regular posting before they saw success, or that videos would take off weeks after posting. So keep on posting consistently, even if you're not seeing a lot of followers and engagement at first. Some authors use Reels for off topic things like memes and lighthearted content so their posts remain completely about their writing. Pick a strategy of things you can consistently post Reels about two to three times per week because the algorithm rewards frequent posting of Reels.   #5: Don't pay influencers or accounts to promote your content. If someone approaches you to pay for reviews or promotion, it is 99.9% likely that it is a scam. Delete and move on. When in doubt, assume it is a scam. Even if that person or account who wants to be paid to promote you is magically legitimate (which is, as I mentioned, very unlikely) the Bookstagram community is very savvy and distrustful of paid reviews. It's not good strategy. Real reviews from real, unpaid people take time, but the results are far more effective. You could try a raffle giveaway of your book to get reviews instead of paying an influencer or offering a special Smashwords coupon code just on your Instagram account.   Above all, Instagram will work if you're authentic, post regularly, and are patient in building up a following. Taking shortcuts like buying followers or spamming other accounts is not an effective strategy. Like so many things, there isn't a magic pill that substitutes for hard work over time, which if there was an overwhelming theme of this podcast over the last 290 episodes, I think that hard work over time is probably the lesson we want to take away here. So that's it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the back episodes at https://thepulpwritershow.com. If you enjoyed the podcast, please leave your review on your podcasting platform of choice. Stay safe and stay healthy and see you all next week.

Sometimes, I see a book and think, "Did the author just decide to write that especially for me???"  Okay, I know Heather Tabers didn't write Books & Battlefields just for me, but listen in and learn why she did--and a lot more! note: links may be affiliate links that provide me with a small commission at no extra expense to you.  Loved chatting with Heather about this book, particularly since it's WWI set in the US!  That doesn't happen often. Also, I loved that she wrote the sort of "love triangle" that actually makes sense.  I also loved seeing how the Victory Book Campaigns could've been sparked by those that happened in WWI! Books & Battlefields  by Heather Tabers A spirited librarian with a guarded heart. A haunted surgeon battling the past. A quiet deputy who never stopped hoping. Isabella Pearson isn't looking for love—only a way to serve. In 1917, she leaves her privileged Denver life behind to volunteer as a librarian at Camp Sheridan, Alabama. With a suitcase full of books and a heart determined to remain independent, she never expects to find herself being pursued by two men: Nathaniel, her brother's steadfast best friend, and Byron, the brooding Chief Medical Officer who makes her pulse race for all the wrong reasons. Major Byron McDaniel has buried his heart with his late wife and plans to keep it that way. Yet Isabella's courage and compassion rattle the walls he's so carefully built. Meanwhile, Nathaniel Steele has followed Isabella to Alabama with hopes of finally winning the heart he's long treasured in silence. But as tensions rise at Camp Sheridan—with a suspicious fire, a string of accidents, and whispers of sabotage—Isabella must navigate more than just her feelings. When loyalty, love, and liberty hang in the balance, will she trust her heart—or her instincts?  Learn more about Heather on her WEBSITE and follow on GoodReads and BookBub. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

 Oh, my.  When I learned about the awkward heroine in Even After This, I knew that I needed to chat more with Deborah Clack and get the scoop on what's coming in this book. Listen in to learn why she had me cracking up through the interview. note: links may be affiliate links that provide me with a small commission at no extra expense to you.  Don't miss out on this second chance (in life) romance as well as Deborah's Love Inspired marriage of convenience romance as well! Even After This by Deborah Clack When you're ready to live again, love often has a way of finding you. Four years after tragedy, Meredith Harper is tired of hiding in her corner of Texas and living life like a game of dodgeball. She packs up her grief, awkward social graces, and sizable life insurance in search of a vacation and investment property in Colorado Springs. A botched dinner reservation throws her into the path of a bona fide movie star, and Meredith pushes through her comical celebrity neurosis to discover he is charming but a terrible dancer. A viral video of a daring rescue makes Harlan Holcombe's celebrity star stronger, with millions of his fans deeming him a real-life Hercules. But a minute of heroism doesn't absolve his past mistakes. As Harlan and Meredith spend more time together, he helps her believe there might be more for her not just in life but in love. And she might be part of the solution to restore the legacy he fears is tarnished. But what happens when the path to redeem his mistakes collides with the path to redeem her loss? A poignant and humorous contemporary romance of second chances with swoon but no spice, grief and healing, celebrity meets reluctant widow, love after loss, and new beginnings. This clean and wholesome love story will delight fans of Abby Jimenez, Katherine Center, Annabel Monaghan, and Cara Bastone. Learn more about Deborah on her WEBSITE and follow on GoodReads and BookBub. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

Oh, my! When I heard about Amber Gabriel writing about a supervillain going through "rehab" to become a hero, I knew I had to know more. Listen in and learn all about her "Rubber Bandit," and the world in which she wrote him. note: links may be affiliate links that provide me with a small commission at no extra expense to you.  I had so much fun learning about the world in which Amber Gabriel wrote this book, and boy am I going to have to read both of Amber's books in this world as well as those by H. L. Burke Bouncing Back by Amber Gabriel Being a supervillain is easy. Being a hero has costs. When Elam Bentley, formerly known as the infamous supervillain Rubber Bandit, agreed to enter the Supervillain Rehabilitation Project to train to be a hero, he didn't realize the sacrifices he'd have to make. Faced with teammates who don't trust him, former villains who see him as a traitor, and the prospect of making restitution for his past misdeeds, Elam doubts he has the ability to stick to the hero path. Knowing that his team leader, stressed-out single mom Rightcross, has put everything on the line to back his rehabilitation, raises the stakes even higher. He can't let her down. An investigation of slot machine manipulation leads to a tangled conspiracy ... and to someone targeting Rightcross and her team. Elam might be new to the hero world, but he knows how to think like a villain. He might just be the key to unraveling the mystery and keeping herself and her daughter safe—if only he can keep himself from falling for her in the process. Learn more about Amber on her WEBSITE and follow on GoodReads and BookBub. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

 I had the best time chatting with Tim Bishop about his book, The Road Unveiled. If you want to learn about the phobia that I never knew I had, listen in. I mean, there's a great story you won't want to miss learning about as well.  note: links may be affiliate links that provide me with a small commission at no extra expense to you.  I loved Tim's heart for people, cycling, and the Lord as we chatted about his books, his later-in-life marriage, and their own long cycling trips! And I'm really glad my husband likes to cycle alone!  Far away from tunnels. The Road Unveiled by Tim Bishop Two wounded hearts. Long, winding roads. And second chances neither saw coming. Lauren Baumgartner pedals toward Yellowstone National Park, anticipating a grand celebration when she reaches the Atlantic Ocean. But when her wedding plans collapse, old wounds resurface—and a haunting secret still holds her heart hostage. Traveling alone with bear spray and a one-woman tent, she shares the highway with motorcyclists bound for a massive rally, including gang members who eye her as theirs for the taking. Doug Zimmer, another lone cyclist, is grappling with loss and wondering if anyone will be alongside him when he figures out what's next. He isn't the only one drawn to Lauren's vitality and spirit. But Lauren may already be in too deep. What she faces on the Golden Prairie Indian Reservation tests her courage—and her faith—more than anything she encountered as a missionary in Uganda. A woman with a secret and a man healing from loss pedal the rugged roads of the American West on a quest for love and purpose that leads to unexpected horizons.  Visit Tim's online store HERE and put in code: FRIEND for 25% off your order! Learn more about Tim on his WEBSITE and follow on GoodReads and BookBub. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

Of course, no one writes Biblical Fiction like Tessa Afshar, and her new book in the Queen Esther's Court series has such a cool premise.  Listen in as we talk about her fun research and a bit of Persian culture and history!  note: links may be affiliate links that provide me with a small commission at no extra expense to you.  I think one of the coolest parts of our conversation had to do with Tessa taking pottery classes with her husband and how it gave her context for her character as well for Scripture! The Royal Artisan by Tessa Afshar Sazana of Persia creates exquisite pottery that graces Susa's finest tables, but her master, Lord Haman, does not know her secret: Sazana is one of the Jews he has vowed to eradicate. When Haman discovers her true identity, he forces her into indentured servitude. But at Haman's sudden downfall, Queen Esther becomes the new master of the pottery workshop, restoring Sazana to her rightful place. Yet her troubles are not over as Haman's sons are enraged by his death, and the queen assigns one of her men to root out any threats. Sazana is shocked to discover the identity of the queen's agent is none other than Jadon, the man who left her heart in ruins years ago. But despite his presence, danger still lurks, and when Sazana and Jadon become entangled in the hunt for an ancient artifact, so much more than their own hearts and lives depends on the success of their mission. Experience the thrill and intrigue of secrets and romance within Queen Esther's royal domain in this biblical fiction tale that will appeal to fans of ancient history, The Chosen, House of David, Francine Rivers, and Angela Hunt. Don't miss the first interview about this series HERE. Learn more about Tessa on her WEBSITE and follow her on GoodReads and BookBub. Don't miss the book at 30% off with FREE shipping from BakerBookHouse.com. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

Too often we forget that part of England was under German occupation during WWII, but Sarah Sundin and I chatted about her newest release that takes place on Jersey. note: links may be affiliate links that provide me with a small commission at no extra expense to you.  We chatted about the way the different Channel Islands spent the war.  Sarah had so many cool things she'd learned during research to share. And, I loved learning about her characters and how she came up with her story. Excellent! Mists over the Channel Islands by Sarah Sundin  Behind enemy lines, adversary and ally become impossible to distinguish. The German invasion of the British Channel Islands shatters Dr. Ivy Picot's peaceful world, forcing her to shoulder the weight of her father's medical practice and hold together a family unraveling under the strain of war. As conditions worsen in Jersey with the arrival of thousands of forced laborers, Ivy's quiet allegiance to the Allies compels her to risk everything by providing medical aid to escaped workers--even as danger closes in. Dutch engineer and resistance member Gerrit van der Zee volunteers to build fortifications for the Germans so he can secretly send maps and diagrams to the Allies. On his arrival in the Channel Islands, he crosses paths with Ivy, who shows him contempt for the uniform he wears. As tensions mount and their missions grow increasingly dangerous, Ivy and Gerrit must confront the cost of courage, the meaning of sacrifice, and whether love can survive in the shadow of war. Will their covert efforts turn the tide--or will they pay the ultimate price for defiance? Renowned WWII fiction author Sarah Sundin crafts a compelling historical romance featuring enemies-to-lovers, wartime resistance, and medical intrigue--a tale of loyalty, resilience, and courage when love and duty collide. Get Mists over the Channel Islands at 40% off and with free shipping from BakerBookHouse.com. Learn more about Sarah (and request your preorder goodies!) by visiting Sarah's WEBSITE. Also follow her on GoodReads and BookBub. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

In this week's episode, I take a look back at my ten bestselling books of 2025, and consider five lessons learned from them. This coupon code will get you 50% off the audiobook of Dragonskull: Sword of the Squire, Book #1 in the Dragonskull series, (as excellently narrated by Brad Wills) at my Payhip store: DRAGONSKULL50 The coupon code is valid through February 2, 2026. So if you need a new audiobook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 287 of The Pulp Writer Show. My name is Jonathan Moeller. Today is January the 23rd, 2025, and today we are discussing five lessons learned from my 10 bestselling books of 2026. We'll also have Coupon of the Week and an update at my current writing, publishing, and audiobook projects. So let's start off with Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Dragonskull: Sword of the Squire (as excellently narrated by Brad Wills) at my Payhip store. And that coupon code is DRAGONSKULL50. And as always, links to my Payhip store and the coupon code will be available in the show notes of this episode. This coupon code will be valid through February 2, 2026. So if you need a new audiobook this winter, we have got you covered. Now for an update on my current writing, publishing, and audiobook projects. I am very nearly done with Blade of Storms, the third book in my Blades of Ruin epic fantasy series. I am probably just going to stay inside and finish it this weekend because it is very cold. It is winter, but it looks like this week we are having super winter and I'm in the part of the US where we're not getting any snow thankfully, but it is in fact -20 degrees [Fahrenheit] outside, which makes it a good time to stay inside and work on Blade of Storms. So hopefully it will start going live by the time this episode goes live or shortly thereafter. I'm also 16,000 words into Cloak of Summoning, which will be the 14th book in the Cloak Mage series. And if all goes well, that should be my main project soon. It might come out before the end of February, but it will probably slip to March, the way things are looking. In audiobook news, we're very nearly done with the audiobook of Blade of Shadows (as excellently recorded by Brad Wills) and hopefully that should start getting through quality assurance on the various audiobook platforms before too much longer. Hollis McCarthy has started working on Cloak of Titans, the 11th book in the Cloak Mage urban fantasy series. So that is where I'm at with my current writing, publishing, and audiobook projects. 00:02:09 Main Topic of the Week: 5 Lessons Learned from My 10 Bestselling Books from 2025 And now let's move on to our main topic this week, five lessons learned from the top 10 of my bestselling books from 2025. I have this growing pile of tax paperwork on my desk and that got me to thinking about what were my 10 bestselling books of 2025 because all the sales data is now in so I can parse it and look back and see which books of mine sold the best in 2025. I thought it'd be interesting to look at my 10 bestselling ebooks, audiobooks, and paper books for 2025 and see what percentage of them or what rather what percentage of book revenue came from new stuff published in 2025 and old stuff that I had published previously and then I would take a look at five lessons learned from that. So with all that in mind, let's take a first look at my ten bestselling ebooks of 2025 and what percentage of my book revenue for 2025 came from new books and from my backlist. So first up, my 10 bestselling ebooks of 2025: 1. Shield of Deception 2. Shield of Battle 3. Shield of Power 4. Ghost in the Assembly 5. Ghost in the Corruption 6. Cloak of Worlds 7. Blade of Flames 8. Ghost in the Siege 9. Blade of Shadows 10. Cloak of Illusion   And for my total ebook revenue for 2025, 29.3% came from new books and 70.7% came from things I published prior to 2025. So let's look at the 10 bestselling audiobooks of 2025: 1. The Ghosts: Omnibus One 2. Cloak Mage Omnibus One 3. Ghost Armor Omnibus One 4. Dragonskull Omnibus One 5. The Ghosts Omnibus Two 6. The Ghosts Omnibus Three 7. Half-Elven Thief: Omnibus One 8. Ghost Exile Omnibus One 9. Cloak Mage Omnibus Three 10. Frostborn: The Shadow Prison: Frostborn, Book 15   So for audio, for my total revenue, 11.92% of it came from things that were newly published in 2025 and 88.08% came from things that had been published prior to 2025. Now my top 10 selling print books: 1. The Windows Command Line Beginner's Guide - Second Edition 2. The Linux Command Line Beginner's Guide 3. The Ubuntu Beginner's Guide 4. Frostborn: The Gray Knight 5. Shield of Storms 6. Frostborn: The Master Thief 7. Shield of Darkness 8. Shield of Deception 9. Frostborn: The Shadow Prison 10. Frostborn: The Eightfold Knife In terms of the percentages of my total print revenue, 5.57% came from things that have been published in 2025, but a whopping 94.43% came from stuff I published prior to 2025. So those are the numbers and the sales percentages. Let's see what lessons we can learn from looking at this data. And so I thought of five lessons. #1: My efforts in 2025 to focus up and focus on finishing series and then shift to just working on three series at a time really paid off. For instance, my three bestselling ebooks for 2025 came from the Shield War Series (Shield of Deception, Shield of Battle, and Shield of Power). So very clearly it was a good idea to focus on that and it was also a good idea to focus on doing a new epic fantasy series like Blades of Ruin because Blade of Flames and Blade of Shadows were number, let's see, number seven and nine on that list respectively, and that was after they were published only in the last quarter of 2025. For that matter, I think people were very excited that I finally managed to get back to the Cloak Mage series because Cloak of Worlds was the sixth bestselling book of the year, even though it came out in I believe October and Cloak of Illusion was a year old and it was still one of the 10 bestselling books of 2025 just because people were that eager for me to get back to the Cloak Mage Series. Wizard Assassin, the fifth book in the Half-Elven Thief series, didn't make the list, but the reason for that is very obvious. It only came out on December 23rd and if it had become one of the 10 bestselling books of 2025 in the remaining, what was it, eight days of 2025 at that point, that would've been nothing short of astonishing, but it sold very well. And I think when I do podcast episode for this at the end of 2026, then some of the Half-Elven Thief books will definitely be on the list. So my strategy of focusing on just three series at a time and having the big epic fantasy series like Blades of Ruin be the main series, and then I alternate between Cloak Mage and Half-Elven Thief every other month does seem to be the right strategy. #2: The second lesson I think I learned is that it's good to have all your books in print if possible, but if you have nonfiction books, it's especially good for them to be in print because as you remember from the top 10, my top three bestselling print books of 2025 were The Windows Command Line, The Linux Command Line, and The Ubuntu Beginner's Guides, which are all nonfiction books I wrote a very long time ago and put into print. If I remember right, Linux Command Line and Windows Command Line, both were from 2012, which is a disturbingly long time ago at this point, but they remain my two of my top three bestselling print books of 2025. Obviously it's good to have all your books in print because you'll notice that several of my older fiction books and even one of my relatively newer fiction books (Shield of Storms) were all in the top 10 bestselling print list. But nonetheless, if you have nonfiction and you're selling nonfiction, I strongly recommend you get your nonfiction books into print because I think people are more likely to buy a nonfiction book in print than they are a fiction book. For fiction, it's only your absolute favorites that you get in print these days. I think the majority of what used to be the mass market paperback market has switched over to ebooks. But if you are reading nonfiction, trying to learn how to do something (and all three of these books are technical books), it's more likely that you're going to buy the print book but you keep it as a reference. So if you have a nonfiction, it's definitely a good idea to put it into print. #3: I think the third thing I learned is that audiobook bundles very definitely pay off. You notice that of my top 10 audiobooks for 2025, 9 of the 10 were audiobook bundles, and I think we see the influence of Audible on the audiobook market there. If you're familiar with Audible, you know that most Audible subscription plans give you a credit every month (or more than one credit every month), which means that Audible listeners are very length conscious because they want to get the most audiobook possible for their monthly credit. So they're more likely to spend their monthly credit on the Ghost Omnibus One rather than getting Child of the Ghosts, Ghost in the Flames, and Ghost in the Blood individually because it's a much better bargain. There's much debate online in the indie author space about how much influence Audible has over the audiobook market, and many people argue that Audible has too much influence over the audiobook market, but the reality remains that Audible has a lot of influence on the audiobook market. And so consequently, the longer the audiobook, the easier it is to sell. So if you have the opportunity to do audiobook bundles, it might be worth doing them. I think you'll find that selling an audiobook bundle is significantly easier than selling an individual audiobook. The best way to promote the audiobook is to promote the ebook. For example, this past week I had a BookBub feature deal for Cloak Mage Omnibus One that did very well (and thank you everyone for that) and it also boosted the audiobook quite a bit, to the point where that as of this recording January 23rd, 2026, Cloak Mage Omnibus One will be my bestselling audiobook for 2026 so far, we'll see how the rest of the year plays out, but I will continue to do audiobook bundles when feasible. And very clearly, this is an excellent way to market your audiobooks if you have the resources to do that, and you're willing to put the bundles on Audible. Not everyone is. #4: The fourth lesson is that I basically misread the LitRPG market because if you'll remember Stealth and Spells Online: Final Quest, the last book in my Stealth and Spells Online trilogy, came out in July and it didn't crack the top 10. I don't think it even cracked the top 20, if I remember right, it was like my 24th, 25th maybe bestselling book of 2025, which means that a lot of older stuff sold quite a bit more than it did. In fact, I think Demonsouled Omnibus One and Demonsouled Omnibus Two both sold more copies and brought in more revenue than Stealth and Spells Online: Final Quest did. Now, I think those are good books, the Stealth and Spells books, and I'm very grateful to everyone who enjoyed them. But as I've said before, I think I fundamentally misread the LitRPG market because it's about a virtual reality game but the LitRPG market these days focuses mostly on isekai style stories or system apocalypse style stories, more things like on the verge of a Dungeon Crawler Carl than people playing a virtual reality game. This isn't to say that the genre of virtual reality online game can't be done well, it's just that I don't think I executed it well in terms of communicating it to potential readers. And as you might remember, it was originally entitled Sevenfold Sword Online, which just confused people because they thought it was connected to my Sevenfold Sword series. So with all that, if I had to do it over again, I would not do a virtual reality LitRPG, I'd probably do a system one or an isekai one, but for now, I'm not going to think about that. I'm going to focus on my three unfinished series and not start a new unfinished series until I finish one of my three remaining unfinished series because as I learned in '23, '24, and '25, having five unfinished series at the same time is too many for both the writer and the reader. So if I ever return to the LitRPG genre and never say never, it will not be for a virtual reality online LitRPG. #5: The fifth and final lesson I think I can learn from this is the combination of effort over time because I've been doing this for a long time, and the reason that in 2025, 70% of my ebook sales came from the backlist (and even more for print and audiobooks) is because I've been doing this for such a long time and my efforts have been compounding over that length of time. For example, when I published Wizard-Assassin last month in December, the previous four books in the series in just the eight days of 2025 that were remaining sold like 600% more in December than they had in November, just from the boost provided by a new book. And again, that's only possible with the effort over time because of those four books hadn't been there, then they wouldn't have been available to have that significant sales boost. So I think this just reflects that one of the hardest lessons of all is patience, because when we publish a book, we want it to immediately be a bestseller and make us lots of money and all that, but that usually doesn't happen. In fact, it hardly ever happens. What you really need to do is just keep slogging away, putting in the effort every day, writing your book, publishing a new one, and building up gradually over time. And I think looking at these numbers for the last year, that the combination of effort over time and remaining patient is indeed the most valuable lesson I can learn and that all of us can learn from 2025. And I would like to conclude talking about this by saying a big thank you to everyone who bought an ebook, a print book, or an audiobook over this year. I'm very grateful for all of your readership, listening and reading, and obviously there'd be no point in doing all this if nobody was reading the books. So thank you again for reading and listening over 2025. So that's it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful, a reminder that you can listen to all the backup episodes on https://thepulpwritershow.com. If you enjoyed the podcast, please consider leaving your review on your podcasting platform of choice. Stay safe, stay healthy. Please stay warm, and we will see you all next week.  

When your past comes back and shakes up your present, what are you supposed to do? Listen in as Stacy Ladyman and I chat about her novel, Shep and the King of Hearts. note: links may be affiliate links that provide me with a small commission at no extra expense to you. We talked about the origin of this story and how parts of her life inspired her to attend that gambling addiction talk and then how it helped her define this story. I loved that she got to talk to those men and had pastors praying for her and the story.  It's a beautiful picture of how we're all broken and estranged and need to get back to a right relationship with each other and God. Shep and the King of Hearts by Stacy J. Ladyman Some wounds run deep. Love digs deeper. As a hospital administrator, Chris Warren thrives on order, control, and clean emotional boundaries. But when the father who abandoned her decades ago stumbles back into her life—disheveled, addicted, and clinging to what little dignity he has left—everything she's built begins to unravel. Desperate for answers—and closure—Chris finds herself reluctantly leaning on Shep, the hospital's unorthodox, chaplain whose faith is as bold as his sense of humor. What begins as a reluctant partnership becomes something far more personal as Chris and Shep navigate her father's self-destruction, each other's guarded hearts, and the jagged path toward grace. Inspired by true events, Shep and the King of Hearts is a raw and redemptive contemporary romance about love that doesn't flinch in the face of failure. This story invites you into a journey of second chances, spiritual reckoning, and the unexpected ways love breaks through—when we finally stop running. For readers who crave romance wrapped in redemption and a love story that heals more than just the heart. Faith. Forgiveness. Falling in love. Begin the journey now. Learn more about Stacy on her WEBSITE and follow on GoodReads and BookBub. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

Don't know about you, but I don't think there's enough Christian dystopian novels out, but thanks to Katelyn E. Pfeiffer, we have another series. Listen in as we chat about the first book of the Provenance Chronicles, City of End.  note: links may be affiliate links that provide me with a small commission at no extra expense to you. City of End by Katelyn E. Pfeiffer  The year is 4085. Aoire, a young woman with a hidden past, is living in secret in the underground cavern City of End. A great evil has been growing, waging war on the human race since the day a nuclear genocide eradicated the surface of the Earth in 3080. Now on End's most important day of the year, Aoire must reveal herself not only to all of End, but to the dark forces as well. Can she find a way to save her city, while also navigating the destiny forced upon her and her desire to finally have a life to call her own? Learn more about Katelyn on her WEBSITE and follow on GoodReads and BookBub. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

If you love a gripping story with solid faith content and a bit of time travel (who doesn't love time travel, right?), look no further than Sarah Hanks' Time Sailors series. Listen in as we discuss the second book in her series, Braving Fiery Waters. note: links may be affiliate links that provide me with a small commission at no extra expense to you. I loved the first book in this series, so I'm confident this second one will be even better! Braving Fiery Waters by Sarah Hanks Her husband died in a fire. Now she's heading straight into one. Marina Stone planned an ideal family vacation, perfect for reconnecting with her two teenagers after their father's death. But those plans go drastically away when she time sails to the White Cloud in the year 1859. Now she must face her greatest fears and complete a mystery mission before she can return to her life and children. But what if they no longer truly need her or want her? A family vacation to South Haven, Michigan, was the last thing Aiden wanted for his summer. Having just been dumped by his girlfriend and ticket to his future, he'd rather numb his mind with adventure. But when he connects with Nevaeh, a girl whose beauty is only matched by her faith, he might find there's no place he'd rather be. When his sister runs away, he must work with Nevaeh to help guide her home. In this second book in the Time Sailors series, new friends join the old in a faith-filled time travel novel you won't soon forget. Learn more about Sarah on her WEBSITE and follow her on GoodReads and BookBub. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

The charming Amish district of Stoney Ridge has new residents.  Listen in as Suzanne Woods Fisher and I chat about this latest book, A Hidden Hope, and the fun she had writing it. note: links may be affiliate links that provide me with a small commission at no extra expense to you.  Chats with Suzanne Woods Fisher are always lovely.  We talked about this book and about her love of writing about outsiders and how they find their place in the world. A Hidden Hope by Suzanne Woods Fisher With the arrival of three unexpected newcomers to Stoney Ridge comes an array of secrets and emotions brewing just beneath the surface. Supervising two newly minted medical residents might be the toughest challenge Ruth "Dok" Stoltzfus has ever faced. Wren Baker, sharp and ambitious, graduated at the top of medical school with a hidden agenda in tow. Charlie King, at the bottom of the class, is determined to succeed--though Dok isn't convinced he's got what it takes. Then there's traveling nurse Evie Miller, whose quiet love for Charlie doesn't go unnoticed, especially by Wren. Boarding at Windmill Farm, the trio struggles to balance modern medicine with Plain living. Between medical emergencies, cultural misunderstandings, and brewing romantic tensions, Dok finds herself juggling far more than she bargained for. Soon the stage is set in the small Amish community of Stoney Ridge for plenty of professional and personal complications. PRAISE FOR A HEALING TOUCH "The author perceptively sketches her characters' emotional arcs as life's challenges yield unexpected gifts, speaking to the power of second chances, faith, and love."--Publishers Weekly You can learn more about Suzanne from her WEBSITE.  Also, follow her on BookBub and GoodReads. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

In this week's episode, we share five tips for effectively using Amazon Ads for indie authors. This coupon code will get you 25% off the ebooks in the Sevenfold Sword series at my Payhip store: SEVENFOLD25 The coupon code is valid through January 19, 2026. So if you need a new ebook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 285 of The Pulp Writer Show. My name is Jonathan Moeller. Today is January the 9th, 2025 and today we are discussing five tips for Amazon ads for authors. We will also have Coupon of the Week and a progress update on my current writing and publishing projects. So let's start off with Coupon of the Week. First up is Coupon of the Week. This week's coupon code will get you 25% off the ebooks in the Sevenfold Sword series at my Payhip store. That coupon code is SEVENFOLD25. And as always, the coupon code and the links to my Payhip store will be available in the show notes for this episode. This coupon code will be valid through January the 19th, 2026. So if you need a new ebook for this winter, we've got you covered. And now for an update on my current writing and publishing and audiobook projects. As of this recording, I am about 68,000 words into Blade of Storms, which will be the third book in my Blades of Ruin epic fantasy series. I think the book will be about 100,000 words, give or take, so that means I'm 68% of the way through. And I'm really hoping I can finish the rough draft by the end of the week of the 12th, if all goes well. So hopefully finishing up the rough draft by the 16th or the 17th, if all goes well, but we'll see if I can get there or not. I am also 9,000 words into Cloak of Summoning, which will be the 14th book in the Cloak Mage series. Hopefully that will come out a month or so after Blade of Storms. I'm hoping Blade of Storms will come out in January, but it might be tight. And then Cloak of Summoning will come out the month after that. In audiobook news, Brad Wills is working on recording Blade of Shadows, the previous book in that series and Hollis McCarthy will start recording Cloak of Titans, the 11th book in the Cloak Mage series, at the end of this month. And a few people asked if Wizard-Assassin was going to have an audiobook. It will. Leanne Woodward will record it in March, if all goes well. So that is where I'm at with my current writing, publishing, and audiobook projects. 00:02:12 Main Topic of the Week: 5 Tips for Amazon Ads for Indie Writers And now let's move on to our main topic of the week, five tips for Amazon ads for indie writers. And let's not beat around the bush here. Amazon ads for writers can be extremely difficult to figure out, especially when you're just starting out. The advice you'll find online can be contradictory or confusing, and it doesn't help that books tend to act very strangely in terms of advertising compared to other products. A while back, I was chatting on Facebook with someone else who does Amazon ads, and he mainly does cosmetics reselling, and he was shocked by how much a click for an ebook would cost compared to a click for say like a six pack of shampoo or whatever. And that's just the nature of the market category that ebooks are in. Because of that, the advice you'll find online can be contradictory or confusing. Some Amazon ad experts insist that you devote at least an hour or even two a day to managing your ad results and then have intricate formula-filled spreadsheets for doing so, while others advise you to set them and forget them. Advice about the bids and spending vary wildly. It can be very easy to get overwhelmed or overspend starting out, but that doesn't have to be the case. I will say that compared to Facebook ads or BookBub ads, it is a lot harder to accidentally lose a lot of money on Amazon ads because regardless of how you configure your Facebook ads or your BookBub ads, Facebook in particular will cheerfully spend your ad budget and give you nothing in return if you haven't configured or targeted your ad correctly. By contrast, an Amazon ad that doesn't work tends not to display and therefore doesn't spend any of your money. So when I'm talking ad platforms for beginners, I tend to recommend that beginners start out more on Amazon ads just because it's much harder to lose money, but it's not impossible, which is something to keep in mind as we get into that. I'm not going to get into the individual specifics of how to set up Amazon ads today, since there's many other people out there who provide that information and probably do a better job than I would. That said, I'm going to just focus on broad principles based on things I've learned instead of providing a specific step-by-step guide for the topic. So without further ado, here are five lessons I've learned about Amazon ads for writers in the last eight or nine years that I've been learning them. #1: Do your research before you start. It can be tempting to dive in right away, but before you spend a single cent on Amazon ads, you should take the time to learn how the bidding process works and how keyword and category ads work. You should also familiarize yourself with other books and trends in your categories. Your book and its ad copy should feel like it belongs with the others in your category and genre. For example, having a neon pink, high heel boot, and flowers [on a cover] in the political thriller category doesn't match the colors since most political thriller books tend to have a solitary dark figure walking in the opposite direction of the camera and many, if not most of the books in the genre have that kind of cover design. Optimizing your book cover for the category before you start doing ads can make a huge difference in the ad results you see. And this is true on many levels as well since when indie authors ask, "Why isn't my book selling?", the number one thing to fix in like 90% of the cases is a bad cover that looks like it was done in Canva or was slapped out of an AI like Copilot or ChatGPT or something that is immediately off-putting to the reader because it's not attractive. You should also make a set budget before you start out and make sure that your daily budgets for your campaigns reflects that budget instead of using whatever daily budget or bids that Amazon suggests for your ad campaigns. Amazon likes to suggest pretty high suggested bids in daily spending limits, which isn't a great use of money if you're just starting to learn how the ads work. And as always, in business it is very, very, very good advice and a very good idea not to spend money that you don't actually have. #2: Targeting is everything. We've all seen baffling book results when browsing on Amazon. For example, once when I was searching for space opera books, a book on visiting Wisconsin Dells as a tourist showed up as a sponsored result in my search, which is insane because I was searching for space opera books. Sometimes an author will choose to advertise in too many categories or choose ad keywords that don't represent their book well. That's the most likely reason why you see things like that Wisconsin Dells book in search results that don't match it. I've told this story before on the podcast, but our transcriptionist once was taking a class on Amazon ads and heard someone say that they wanted to advertise their gritty memoir in every possible category because everyone should read their book. And I think that is a small-scale example of hubris because someone shopping for children's picture books or Spanish language technical manuals is very unlikely to buy that book. Someone looking for a romance novel might be actively annoyed if they start reading that gritty memoir expecting a happily ever after love story and might leave a negative review since they didn't get the book content that they expected. One of the foundational principles of book marketing is that your book is not in fact for everyone. Your book is for a subset of the reading population. The key to successful advertising is to find a way to advertise that book to the subset of the reading population that would actually be interested in reading your book. There's a reason that when you are publishing your book through Kindle Direct Publishing, Amazon wants you to pick three categories for your book and that is in part because they know books do their best when they're paired with other books in the specific topic or genre. It's not a bad thing to focus your desired audience for a book when marketing it. In fact, ad targeting will save you time and money and help people to find your book. Your goal isn't to find every possible reader for your book. It's to find the readers who are most likely to be interested in your book in the subset of the reading population that I was talking about earlier. The more focused that your category targeting is, the better this process will be. For example, picking romance as a category is so broad and so competitive that you might not get any traction at all on a small bid. Choosing a more targeted category like "Amish romance" or "clean and wholesome romance with a happily ever after ending" that is more targeted is better both for helping readers to find your work and for getting good results on your ads. #3: Start small. My best advice is to ignore Amazon's suggested bid amounts and start out with a small per click bid and daily budget. It may take a few weeks to see results using that method, but it's best to start small and gain some understanding of Amazon ads before you spend lots of money that you may not be able to earn back. Some smaller categories like children's books and technical manuals actually do pretty well with very small bids. Aggressive bids make more sense when you have the data to know that they're going to work well and reach the exact audience that you want to see them. As a new author, it's not your best bet to chase the biggest authors in your category as keyword targets. Bids for those authors will be extremely high and competitive. It's most likely better to find comparable authors in your categories with less expensive bids starting out. Amazon will suggest you advertise in a wide variety of countries (in fact, every country in which they currently offer the Amazon ads platform), but it's probably wisest to start out with just the US before expanding to other countries. Starting with Amazon's largest market will provide you with a lot of ad result data that you can use to refine your ads before you try them in other countries. If you're based outside the US, it may make more sense to start out with the country you're most familiar with. For example, if you're a UK author or a German author, you might have better luck starting advertising your books in Amazon Germany or Amazon UK than in Amazon US. #4: Be patient. And I have to admit this is the hardest one, whether you are just starting out or like me, if you've been self-publishing for almost 15 years because you want to see results now, now, now, but that's often not the case and the best results usually come with applied effort over a span of time. If you're just starting out and your bids are small, it will most likely take at least a few weeks to see a significant amount of impressions on your ads. Don't adjust for anything for at least a couple of weeks unless an ad is spending more than you'd like or is getting a lot of poorly targeted searches to it, which can frequently happen with autotarget ads. #5: Check your Amazon ads dashboard regularly. It's important to review your ad spending regularly and to keep an eye on it, not to maybe obsessively deep dive into it but to keep an eye on it. Sometimes an ad can go a bit haywire and start spending more than you want, seemingly at random. It's good to go into ads that are doing this and see if they need some negative targeting added to them or something needs to be adjusted. The reverse of that is to not check the dashboard obsessively. It can be tempting to do that, but it's what I call a writing adjacent activity that can take too much time away from your actual work of writing. For myself, what I do to check Amazon ads is I just glance at the dashboard at least once a day to make sure that the spending isn't out of control or there isn't something big and obvious that I need to fix. And then at the midpoint of the month and the end of the month, I do take about an hour to do a deep dive into each of the campaign groups I have running to make sure that they are turning a profit, which is the main point after all, and to make sure that nothing is going wrong. And I've been doing that schedule for a couple of years now and that works pretty well for me. Check the dashboard once a day and then a deep dive twice a month to make sure that nothing is going berserk or that something is broken that I need to fix. Now, your ad results can also teach you how people are searching for your books and what other topics and authors are searching for, and this can be a great source for creating keyword ads. I found in the last few years that keyword ads really work a lot better with nonfiction books. And if you're going to use them for fiction books, you need, at least in my experience, at least a very focused keyword ad list with like less than 10 keywords. But as always with anything in Amazon ads, your mileage may vary. So those are my five broad lessons for creating Amazon ads for your book. It can be a frustrating process and there is a bit of a learning curve, but it can also teach you a lot about your potential readers and how they are trying to find your books or what appeals to them about your books specifically. Like many things in life, there are many ways to do it and succeed, but these are a few of the things I've noticed make a difference when working with Amazon ads and I hope you will find them helpful. So that's it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the back episodes on https://thepulpwritershow.com. If you enjoyed the podcast, please leave your review on your podcasting platform of choice. Stay safe and stay healthy and we'll see you all next week.

 For those who loved Becca Wierwille's Road Trip series, she's back with chapter books for young readers--mysteries, no less! Listen in to see why I'm eager to read the Scout and Barnaby series myself.  note: links may be affiliate links that provide me with a small commission at no extra expense to you. Don't forget that book one, Book 1 The Case of the Four-Legged Friend just came out. You can get it on Kindle, paperback, or audiobook!!!  The next book releases February 4th and the third on March 4th! Scout & Barnaby Mysteries by Becca Wierwille The Scout & Barnaby Mysteries are funny, heartwarming Christian chapter books for kids ages 6-10 by award-winning children's author Becca Wierwille. These lightly illustrated mysteries star a girl and her unusually perceptive dog who team up to solve mysteries at a Christian wilderness camp using her love of big words and his super sniffer. Written as a bridge between chapter books and longer middle-grade works, these books combine fun whodunit mystery elements with faith and humor. Books feature larger font for emerging readers and stay short at approximately 15,000 words. Learn more about Becca on her  WEBSITE and follow her on GoodReads and BookBub. And listen to her PODCAST HERE. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

When I read that Julie Klassen's Whispers at Painswick Court was perfect for lovers of Austen and Agatha Christie, I knew this was the book for me, but the story of her visit to Painswick... yeah, sold me. Listen in to see why. note: links may be affiliate links that provide me with a small commission at no extra expense to you.  After talking to Julie, I'm now eager to read the book, of course, but I want to go to Painswick, preferably in a Tardis about three years back. Because, come on! Staying there?  EEEP! I'm also fascinated by the nursing book she mentioned, and will probably be checking that out as well.  I think my favorite part of our conversation was comparing just how similar the people in our "very different" worlds, only a couple of hundred years apart, are. Whispers at Painswick Court by Julie Klassen  She expected her return to Painswick would bring memories of the past--not danger and romance. Anne Loveday, a surgeon's daughter, is determined to live a single, useful life. To escape her matchmaking stepmother, she accepts an invitation from an old friend to return to Painswick, the place where she and her sister spent many happy summers until that last, fateful year. Soon after arriving, Anne is asked to serve as sickroom nurse to Lady Celia, who forbade her nephew to marry Anne's sister years before. Pushing aside resentments, Anne moves into Painswick Court, a shadowy old house rumored to be haunted. Also in residence are Lady Celia's spinster daughter, her handsome adult nephews, and a secretive new lady's maid. Two local doctors visit regularly as well, one of whom admires Anne while concealing secrets of his own. As an escalating series of mishaps befalls her patient, Anne realizes someone is trying to kill the woman. But who? When Anne finds herself a suspect and her resolution to avoid romance challenged, can she discover the real culprit--and protect her heart--before it's too late? Agatha Christie meets Jane Austen in this compelling Regency-era novel laced with intrigue, love, and English village charm for fans of historical romance and whodunit mysteries. Learn more about Julie on her WEBSITE and follow her on GoodReads and BookBub. Don't miss the Regency Facebook Group HERE! Whispers at Painswick Court is available at 30% off with FREE US shipping from BakerBookHouse.com Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

Don't know about you, but America's 250th anniversary has me a bit obsessed with finding all the best Christian fiction focused on the War for Independence. Megan Soja's Scars of the Revolution will definitely make my reading list. Listen in to hear why. note: links may be affiliate links that provide me with a small commission at no extra expense to you.  It's easy to forget just how torn this country was before it was even it's own country. Neighbors held opposing opinions (kind of like politics today, no?).  But unlike today, falling for the wrong person could be seen as either treason or disloyalty.  Scars of the Revolution by Megan Soja Some scars are born from duty, others from rebellion—theirs were carved by both. Libby Caldwell has been in love with Isaac Harrison for years, ever since her late father befriended him. While her head knows there is no hope of sharing her life with a British soldier, her heart is much more difficult to convince, especially now that he is quartering in her home. With Boston under siege and battle looming, each day together forces her to recognize how deep her feelings truly are…and how forbidden. Bound by duty to both his family and country, Isaac is determined to serve honorably in the King's army, despite never wishing to be a soldier. But quartering with the widow and daughter of his old friend places another obligation on his shoulders—that of their well-being. The more time he spends with Miss Caldwell, the more that duty begins to feel like something personal, something he cannot allow. As the siege of Boston tightens, Libby finds herself drawn into a dangerous game of espionage that could save the Patriot cause—and destroy any chance of a future with the man she's growing to love. Will betrayal and war keep their two worlds forever apart? Or will they look to the One whose love knows no bounds to bring them healing and a future? Don't miss the first interview with Megan about the first two books of the series HERE. The America 250 website is available HERE. Learn more about Megan on her WEBSITE and follow her on GoodReads and BookBub. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

Another year ends, and once more, it's time to reflect on our creative goals. I hope you can take the time to review your goals and you're welcome to leave a comment below about how the year went. Did you achieve everything you wanted to? Let me know in the comments. It's always interesting looking back at my goals from a year ago, because I don't even look at them in the months between, so sometimes it's a real surprise how much they've changed! You can read my 2025 goals here and I go through how things went below. In the intro, Written Word Media 2025 Indie Author Survey Results, TikTok deal goes through [BBC]; 2025 review [Wish I'd Known Then; Two Authors], Kickstarter year in review; Plus, Anthropic settlement, the continued rise of AI-narrated audiobooks, and thinking/reasoning models (plus my 2019 AI disruption episode). My Bones of the Deep thriller, pics here, and Business for Authors webinars, coming soon. If you'd like to join my community and support the show every month, you'll get access to my growing list of Patron videos and audio on all aspects of the author business — for the price of a black coffee (or two) a month. Join us at Patreon.com/thecreativepenn. Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling thriller author as J.F. Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. J.F. Penn books — Death Valley, The Buried and the Drowned, Blood Vintage Joanna Penn books — Successful Self-Publishing, 4th Edition The Creative Penn Podcast and my community on Patreon/thecreativepenn Unexpected addition: Masters in Death, Religion and Culture at the University of Winchester Book marketing. Not quite a fail but definitely lacklustre. Reflections on my 50th year Double down on being human. Travel and health. You can find all my books as J.F. Penn and Joanna Penn on your favourite online store in all the usual formats, or order from your local library or bookstore. You can also buy direct from me at CreativePennBooks.com and JFPennBooks.com. I'm not really active on social media, but you can always see my photos at Instagram @jfpennauthor. J.F. Penn — Death Valley. A Thriller. This was my ‘desert' book, partially inspired by visiting Death Valley, California in 2024. It's a stand-alone, high stakes survival thriller, with no supernatural elements, although there are ancient bones and a hidden crypt, as it wouldn't be me otherwise! The Kickstarter campaign in April had 231 Backers pledging £10,794 (~US$14,400) and the hardback is a gorgeous foiled edition with custom end papers and research photos as well as a ribbon. As an AI-Assisted Artisan Author, I used AI tools to help with the creative and business processes, including the background image of the cover design, the custom end papers, and the Death Valley book trailer, which I made with Midjourney and Runway ML. The audiobook is also narrated by my J.F. Penn voice clone, which took a while to get used to, but now I love it! You can listen to a sample here. I published Death Valley wide a few months later over the summer, so it is now out on all platforms. J.F. Penn — Blood Vintage. A Folk Horror Novel, and Catacomb audiobook I did a Kickstarter for the hardback edition of Blood Vintage in late 2024, and then in 2025, worked with a US agent to see if we could get a deal for it. That didn't happen, and although there were some nice rejections, mostly it was silence, and the waiting around really was a pain in the proverbial. So, after a year on submission, I published Blood Vintage wide, so it's available everywhere now. My voice clone narrated the audiobook, listen to a sample here. I also finally produced the audiobook for Catacomb, which is a stand-alone thriller inspired by the movie Taken and the legend of Beowulf set in the catacombs under Edinburgh. I used a male voice from ElevenLabs, and you can listen to a sample here. The book is also available everywhere in all formats. J.F. Penn — The Buried and the Drowned Short Story Collection One of my goals for 2025 was to get my existing short stories into print, mainly because they exist only as digital ebook and audiobook files, which in a way, feels like they almost don't exist! Plus, I wanted to write an extra two exclusive stories and launch the special edition collection on Kickstarter Collection and then publish wide. I wrote the two stories, The Black Church, inspired by my Iceland trip in March, and also Between Two Breaths, inspired by an experience scuba diving at the Poor Knights Islands in New Zealand almost two decades ago. There are personal author's notes accompanying every story, so it's part-short story fiction, part-memoir, and I human-narrated the audiobook. I achieved this goal with a Kickstarter in September, 2025, with 206 Backers pledging almost £8000 (~US$10,600) for the various editions. I also did my first patterned sprayed edges and I love the hardback. It has head and tail bands which make the hardback really strong, gorgeous paper, foiling, a ribbon, colour photos, and custom end papers. The Buried and the Drowned is now out everywhere in all editions. As ever, if you enjoy the stories, a review would be much appreciated! Joanna Penn Books for Authors Early in the year, How to Write Non-Fiction Second Edition launched wide as I only sold it through my store in 2024, so it's available everywhere in all formats including a special hardback and workbook at CreativePennBooks.com. While I didn't write it in 2025, I made the money on it this year, which is important! I also unexpectedly wrote the Fourth Edition of Successful Self-Publishing, mainly because I saw so much misinformation and hype around selling direct, and I also wanted to write about how many options there are for indie authors now. The ebook and audiobook (narrated by human me) are free on my store, CreativePennBooks.com and also available in print, in all the usual places. If you haven't revisited options for indie authors for a while, please have a read/listen, as the industry moves fast! All my fiction and non-fiction audiobooks are now on YouTube After an inspiring episode with Derek Slaton, I put all my audiobooks and short stories on YouTube. Firstly, my non-fiction channel is monetised so I get some income from that. It's not much, but it's something. More importantly, it's marketing for my books, and many audiobook listeners go on to buy other editions especially non-fiction listeners who will often buy print as well. I'm one of those listeners! It's also doubling down on being human, since I human narrate most of my audiobooks, including almost all of my non-fiction, as well as the memoir, and short stories. This helps bring people into my ecosystem and they may listen to the podcast as well and end up buying other books or joining the Patreon. Finally, in an age of generative AI assisted search recommendations, I want my books and content inside Gemini, which is Google's AI. I want my books surfaced in recommendations and YouTube is owned by Google, and their AI overviews often point to videos. Only you can decide what you want to do with your audiobooks, but if you want to listen to mine, they are on YouTube @thecreativepenn for non-fiction or YouTube @jfpennauthor for fiction and memoir. The Creative Penn Podcast and my Patreon Community It's been another full year of The Creative Penn Podcast and this is episode 842, which is kind of crazy. If you don't know the back story, I started podcasting in March 2009 on a sporadic schedule and then went to weekly about a decade ago in 2015 when I committed to making it a core part of my author business. Thanks to our wonderful corporate sponsors for the year, all services I personally use and recommend — ProWritingAid, Draft2Digital, Kobo Writing Life, Bookfunnel, Written Word Media, Publisher Rocket and Atticus. It's also been a fantastic year inside my Patreon Community at patreon.com/thecreativepenn so thanks to all Patrons! I love the community we have as I am able to share my unfiltered thoughts in a way that I have stopped doing in the wider community. Even a tiny paywall makes a big difference in keeping out the haters. I've done monthly audio Q&As which are extra solo shows answering patron questions. I've also done several live office hours on video, and shared content every week on AI tools, writing and author business tips. Patrons also get discounts on my webinars. I did two webinars on The AI-Assisted Artisan Author, which I am planning to run again sometime in 2026 as they were a lot of fun and so much continues to change. If you get value from the show and you want more, come on over and join us at patreon.com/thecreativepenn We have almost 1400 paying members now which is wonderful. Thanks for being part of the Community! Unexpected goal of the year: Masters in Death, Religion and Culture at the University of Winchester During the summer as I did my gothic research, I realised that I was feeling quite jaded about the publishing world and sick of the drama in the author community over AI. My top 5 Clifton Strengths are Learner, Intellection, Strategic, Input, and Futuristic — and I needed more Input and Learning. I usually get that from travel and book research, but I wasn't getting enough of that since Jonathan is busy finishing his MBA. So I decided to lean into the learning and asked ChatGPT to research some courses I could do that would suit me. It found the Masters in Death, Religion and Culture at the University of Winchester, which I could do full-time and online. It would be a year of reading quite different things, writing academic essays which is something I haven't done for decades, and hanging out with a new group of people who were just as fascinated with macabre topics as I am. I started in September and have now finished the first term, tackling topics around thanatology and death studies, hell and the afterlife in the Christian tradition, and the ethics of using human remains to inspire fiction, amongst other interesting things. It was a challenge to get back into the style of academic essay writing, but I'm enjoying the rigour of the research and the citations, which is something that the indie author community needs more of, a topic I will revisit in 2026. I have found the topics fascinating, and the degree is a great way to expand my mind in a new direction, and distract me from the dramas of the author community. I'll be back into it in mid-January and will finish in September 2026. Book marketing. Not quite a fail but definitely lacklustre. I said I would “Do a monthly book marketing plan and organise paid ad campaigns per month for revolving first books in series and my main earners.” I didn't do this! I also said I would organise my Shopify stores, CreativePennBooks.com and JFPennBooks.com into more collections to make it easier for readers to find things they might want to buy. While I did change the theme of CreativePennBooks.com over to Impulse to make it easier to find collections, I haven't done much to reorganise or add new pathways through the books. I'm rolling this part of the goal into 2026. I said I would reinvigorate my content marketing for JFPenn, and make more of BooksAndTravel.page with links back to my stores, and do fiction specific content marketing with the aim of surfacing more in the LLMs as generative search expands. I did a number of episodes on Books and Travel in 2025, but once I started the Masters, I had to leave that aside, and although I have started some extra content on JFPennBooks.com, I am not overly enthusiastic about it! I also said I would “Leverage AI tools to achieve more as a one-person business.” I use AI tools (mainly ChatGPT, Claude, and Gemini) every day for different things but as ever, I am pretty scatter gun about what I do. I lean into intuition and I love research so I am more likely to ask the AI tools to do a deep research report on south Pacific merfolk mythology, or how gothic architecture impacted sacred music, or geology and deep time, rather than asking for marketing hooks. I intended to use more AI for book marketing, but as ever, I was too optimistic about the timeline of what might be possible. There's lots you can do with prompting, finessing things and then posting on various platforms, but I'm not interested in spending time doing that. My gold standard for an AI assistant is to feed it the finished book and then say, “Here's a budget. Go market this,” and not have to connect lots of things together into some Frankenstein-workflow. That's not available yet. Maybe in 2026 … Of course, I still do book marketing. I have to in order to sell any books and make money from book sales. We all have to do some kind of book marketing! I have my Kickstarter launches which I put effort into, as well as consistent backlist sales fed by the podcast, and my email newsletter (my combined list is around 60K). I have auto campaigns running on Amazon Ads, and I have used Written Word Media campaigns as well as BookBub throughout the year. This is basically the minimum, so as usual, must do better! I'm pretty sure I'm not the only author saying this! However, my business has multiple streams of income, and I have the podcast sponsorship revenue as well as the Patreon, plus sporadic webinars, which add to my bottom line and don't require paid advertising at all. Reflections on my 50th year I woke up on my 50th birthday in March in Iceland, by the Black Church of Budir out on the Skaefellsnes peninsula. As seals played in the sea and we walked in the snow over the ancient lava field under the gaze of the volcano that inspired Jules Verne Journey to the Centre of the Earth, and my short story, The Black Church, which you can find in my collection, The Buried and the Drowned. On that trip, we also saw the northern lights and had a memorable trip that marked a real shift for me. I've been told by lots of people that 50 is a ‘proper' birthday, as in one of those that makes you stop and reconsider things, and it has indeed been that, although I have also found the last few years of perimenopause to be a large part of the change as well. A big shift is around priorities and not caring so much what other people think, which is a relief in many ways. Also, I don't have the patience to do things that I don't think are worth doing for the longer term, and I am appreciating a quieter life. I'd rather lie in a sunbeam and read with Cashew and Noisette next to me then create marketing assets or spend time on social media. I'd rather go for a walk with Jonathan than go to a conference or networking event. In my Pilgrimage memoir, I quote an anonymous source, “Pilgrim, pass by that which you do not love.” It's a powerful message, and I take it to mean, stop listening to people who tell you what is important. Listen to yourself more and only pay attention to that which you feel drawn to explore. On pilgrimage, it might be turning away from the supposedly important shrine of a saint to go and sit in nature and feel closer to God that way. In our author lives, it might be turning away from the things that just feel wrong for us, and leaning into what is enjoyable, that which feels worthwhile, that which we want to keep doing for the long term. Let's face it, as always, that is the writing, the thinking, the imagination. As ever, I have this mantra on my wall: “Measure your life by what you create.” It's the creation side of things that we love and that's what we need to remember when everything else gets a little much. Many authors left social media in 2025, and while I haven't left it altogether, I don't use it much. I post pictures proving I am human on Instagram @jfpennauthor which automatically post to Facebook. I barely check my pages on Facebook though. I'm also still on X with a carefully curated feed that I mainly use to learn new cool AI things which I share with my Patreon Community. Double down on being human. Travel and health. Yes, I am a human author, and yes, I continue to age! When you've been publishing a while, you need to update your author photos periodically and I finally had a photoshoot I loved with Betty Bhandari Photography, which means I can add the new pics to my websites and the back of my books. Are you up to date with your author photos? (or at least within a decade of the last photoshoot?!) Here are a few of the pictures on Instagram @jfpennauthor. Healthwise, I gave up calisthenics as it was too much on top of the powerlifting and the amount of walking I do. I did another British Powerlifting competition in September in the M2 category (based on age) and 63kgs category (based on weight). Deadlift: 95kgs. Squat: 60kgs. BenchPress: 37.5kgs. While this is less overall than last year, I also weigh less, so I'm actually stronger based on lift to body weight percentage. I have also done a few pull-ups in the last week with no band, which I am thrilled with! On the travel side, Iceland was the big trip, and I also had a weekend in Berlin for the film festival, where I met up with a producer and a director around an adaptation of my Day of the Vikings thriller. That didn't pan out, as most of these things don't, but I certainly learned a lot about the industry — and why it doesn't suit me! Once again, I dipped my toe into screenwriting and then ran away, as has happened multiple times over the years. When will I learn? … Over the summer of 2025, I visited lots of gothic cathedrals including Lichfield, Rochester, Durham, York, and revisiting Canterbury, as part of my book research for the Gothic Cathedral book. I have tens of thousands of words on this project, but it isn't ready yet, so this is carried over into 2026 as it might happen then, depending on the Masters. I spoke at Author Nation in Las Vegas in November 2025, and before it started, I visited (Lower) Antelope Canyon, one of the places on my bucket list, and it did not disappoint. What a special place and no doubt it will appear in a story at some point! How did your 2025 go? I hope your 2025 had some wonderful times as well as no doubt some challenges — and that you have time for reflection as the year turns once more. Let me know in the comments whether you achieved your creative goals and any other reflections you'd like to share.The post Review Of My 2025 Creative And Business Goals With Joanna Penn first appeared on The Creative Penn.

What does it really take to build a multi-six-figure author business with no advertising? Is running your own warehouse really necessary for direct sales success — or is there a simpler path using print-on-demand that works just as well? In this conversation, Sacha Black and I compare our very different approaches to selling direct, from print on demand to pallets of books, and explore why the right model depends entirely on who you are and what your goals are for your author business. In the intro, Memoir Examples and interviews [Reedsy, The Creative Penn memoir tips]; Written Word Media annual indie author survey results; Successful Self-Publishing Fourth Edition; Business for Authors webinars; Into the Drowning Deep by Mira Grant; Camino Portuguese Coastal on My Camino Podcast; Creating while Caring Community with Donn King; The Buried and the Drowned by J.F. Penn Today's show is sponsored by Bookfunnel, the essential tool for your author business. Whether it's delivering your reader magnet, sending out advanced copies of your book, handing out ebooks at a conference, or fulfilling your digital sales to readers, BookFunnel does it all. Check it out at bookfunnel.com/thecreativepenn This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Sacha Black is the author of YA and non-fiction for authors and previously hosted The Rebel Author Podcast. As Ruby Roe, she is a multi-six-figure author of sapphic romantasy. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights, and the full transcript is below. Show Notes Two models for selling direct: print on demand vs running your own warehouse. Plus, check out Sacha's solo Rebel Author episode about the details of the warehouse. Cashflow management Kickstarter lessons: pre-launch followers, fulfillment time, and realistic timelines How Sacha built a multi-six-figure business through TikTok with zero ad spend Matching your business model to your personality and skill set Building resilience: staff salaries, SOPs, and planning for when things change You can find Ruby at RubyRoe.co.uk and on TikTok @rubyroeauthor and on Instagram @sachablackauthor Transcript of the interview Joanna: Sacha Black is the author of YA and nonfiction for authors, and previously hosted the Rebel Author podcast. As Ruby Roe, she is a multi-six-figure author of sapphic romance. So welcome back to the show, Sacha. Sacha: Hello. Thank you for having me. It's always a pleasure to be here. Joanna: I'm excited to talk to you today. Now, just for context, for everybody listening, Sacha has a solo episode on her Rebel Author podcast, last week as we record this, which goes into specific lessons around the warehouse in more detail, including financials. So we are going to come at this from a slightly different angle in our discussion today, which is really about two different ways of doing selling direct. I want us to start though, Sacha, in case people don't know your background, in case they've missed out. Can you just give us a quick recap of your indie author journey, because you haven't just come out of nowhere and jumped into this business and done incredibly well? Sacha's Indie Author Journey Sacha: No, I really haven't. Okay. So 2013, I started writing. So 12 years ago I started writing with the intention to publish, because I was writing before, but not with the intention. 2017 I first self-published and then two years after that, in 2019, I quit the day job. But let me be clear, it wasn't because I was rolling in self-published royalties or commissions or whatever you want to call them. I was barely scraping by. And so those are what I like to call my hustle years because I mean, I still hustle, but it was a different kind. It was grind and hustle. So I did a lot of freelance work. I did a lot of VA work for other authors. I did speaking, I was podcasting, teaching courses, and so on and so forth. 2022, in the summer, I made a realisation that I'd created another job for myself rather than a business that I wanted to grow and thrive in and was loving life and all of that stuff. And so I took a huge risk and I slowed down everything, and I do mean everything. I slowed down the speaking, I slowed down the courses, I slowed down the nonfiction, and — I poured everything into writing what became the first Ruby Roe book. I published that in February 2023. In August/September 2023, I stopped all freelance work. And to be clear, at that point, I also wasn't entirely sure if I was going to be able to pay my bills with Ruby, but I could see that she had the potential there and I was making enough to scrape by. And there's nothing if not a little bit of pressure to make you work hard. So that is when I stopped the freelance. And then in November 2023, so two months later, I started TikTok in earnest. And then a month after that, December the eighth, I went viral. And then what's relevant to this is that two days after that, on December the 10th, I had whipped up my minimum viable Shopify, and that went live. Then roll on, I did more of the same, published more Ruby Roe books. I made a big change to my Shopify. So at that point it was still print on demand Shopify, and then February 2025, I took control and took the reins and rented a warehouse and started fulfilling distribution myself. The Ten-Year Overnight Success Joanna: So great. So really good for people to realise that 2013, you started writing with the intention, like, seriously, I want this to be what I do. And it was 2019 when you quit the day job, but really it was 2023 when you actually started making decent money, right? Sacha: Almost like we all need 10 years. Joanna: Yeah. I mean, it definitely takes time. So I wanted just to set that scene there. And also that you did at least a year of print on demand Shopify before getting your own warehouse. Sacha: Yeah, maybe 14 months. Joanna: Yeah, 14 months. Okay. So we are going to revisit some of these, but I also just want as context, what was your day job so people know? Sacha: So I was a project manager in a local government, quite corporate, quite conservative place. And I played the villain. It was great. I would helicopter into departments and fix them up and look at processes that were failing and restructure things and bring in new software and bits and bobs like that. The Importance of Business Skills Joanna: Yeah. So I think that's important too, because your job was fixing things and looking at processes, and I feel like that is a lot of what you've done and we'll revisit that. Sacha: How did I not realise that?! Joanna: I thought you did know that. No. Well, oh my goodness. And let's just put my business background in context. I'm sure most people have heard it before, but I was an IT consultant for about 13 years, but much of my job was going into businesses and doing process mapping and then doing software to fix that. And also I worked, I'm not an accountant, but I worked in financial accounting departments. So I think this is really important context for people to realise that learning the craft is one thing, but learning business is a completely different game, right? Sacha: Oh, it is. I have learnt — it's wild because I always feel like there's no way you can learn more than in your first year of publishing because everything is brand new. But I genuinely feel like this past 18 months I have learnt as much, if not more, because of the business, because of money, because of all of the other legal regulation type changes in the last 18 months. It's just been exhausting in terms of learning. It's great, but also it is a lot to learn. There is just so much to business. Joanna's Attempts to Talk Sacha Out of the Warehouse Joanna: So that's one thing. Now, I also want to say for context, when you decided to start a warehouse, how much effort did I put into trying to persuade you not to do this? Sacha: Oh my goodness, me. I mean a lot. There were probably two dinners, several coffees, a Zoom. It was like, don't do it. Don't do it. You got me halfway there. So for everybody listening, I went big and I was like, oh, I'm going to buy shipping containers and convert them and put them on a plot of land and all of this stuff. And Joanna very sensibly turned around and was like, hmm, why don't you rent somewhere that you can bail out of if it doesn't work? And I was like, oh yeah, that does sound like a good idea. Joanna: Try it, try it before you really commit. Okay. So let's just again take a step back because the whole point of doing this discussion for me is because you are doing really well and it is amazing what you are doing and what some other people are doing with warehouses. But I also sell direct and in the same way as you used to, which is I use Bookfunnel for ebooks and audiobooks and I use BookVault for print on demand books, and people can also use Lulu. That's another option for people. So you don't have to do direct sales in the way that you've done it. And part of the reason to do this episode was to show people that there are gradations of selling direct. Why Sell Direct? Joanna: But I wanted to go back to the basics around this. Why might people consider selling direct, even in a really simple way, for example, just ebooks from their website, or what might be reasons to sell direct rather than just sending everything to Amazon or other stores? Sacha: I think, well, first of all, it depends on what you want as a business model. For me, I have a similar background to you in that I was very vulnerable when I was in corporate because of redundancies, and so that bred a bit of control freakness inside me. And having control of my customers was really important to me. We don't get any data from Amazon or Kobo really, or anywhere, even though all of these distributors are incredible for us in our careers. We don't actually have direct access to readers, and you do with Shopify. You know everything about your reader, and that is priceless. Because once you have that data and you have delivered a product, a book, merchandise, something that that reader values and appreciates, you can then sell to them again and again and again. I have some readers who have been on my website who have spent almost four figures now. I mean, that is just — one person's done that and I have thousands of people who are coming to the website on a regular basis. So definitely that control and access to readers is a huge reason for doing it. Customising the Reader Relationship Sacha: And also I think that you can, depending on how you do this model, there are ways to do some of the things I'm going to talk about digitally as well. But for me, I really like the physical aspect of it. We are able to customise the relationship with our customers. We can give them more because we are in control of delivery. And so by that I mean we could give art prints, which lots of my readers really value. We can do — you could send those digitally if you wanted to, but we can add in extra freebies like our romance pop sockets, that makes them feel like they are part of my reader group. They're part of a community. It creates this belonging. So I think there is just so much more that you can do when you are in control of that relationship and in control of the access to it. Joanna: Yeah. And on that, I mean, one of the reasons we can do really cool print books — and again, we're going to come back to print on demand, but I use print on demand. You don't have to buy pallets of books as Sacha does. You can just do print on demand. Obviously the financials are different, but I can still do foiling and custom end papers and ribbons and all this with print on demand through BookVault custom printing and bespoke printing. The Speed of Money Joanna: But also, I think the other thing with the money — I don't know if you even remember this, because it's very different when you are selling direct — you can set up your system so you get paid like every single day, right? Or every week? Sacha: Yes. Joanna: So the money is faster because with Amazon, with any of these other systems, it can take 30, 60, 90 days for the money to get to you. So faster money, you are in more control of the money. And you can also do a lot more things like bundling and like you mentioned, much higher value that you could offer, but you can also make higher income. Average order value per customer because you have so many things, right? So that speed of money is very different. Sacha: It is, but it's also very dangerous. I know we might talk about cashflow more later, but— Joanna: Let's talk about it now. Managing Cashflow With Multiple Bank Accounts Sacha: Okay, cool. So one of the things that I think is the most valuable thing that I've ever done is, someone who is really clever told me that you're allowed more than one business account. Joanna: Just to be clear, bank accounts? Sacha: Yes, sorry. Yeah. Bank accounts. And one of my banks in particular enables you to have mini banks inside it, mini pots they call it. And what I do with pre-orders is I treat it a bit like Amazon. So that money will come in — you know, I do get paid daily pretty much — but I then siphon it off every week into a pot. So let's just say I've got one book on pre-order. Every week the team tells me how much we've got in pre-orders for that one product and all the shipping money, and I put it into an account and I leave it there. And I do not touch it unless it is to pay for the print run of that book or to pay for the shipping. Because one of the benefits of coming direct to me is that I promise to ship all pre-orders early, so we have to pay the shipping costs before necessarily Amazon might pay for its shipping costs because they only release on the actual release day. But that has enabled me to have a little savings scheme, but also guarantee that I can pay for the print run in advance because I haven't accidentally spent that money on something else or invested it. I've kept it aside and it also helps you track numbers as well, so you know how well that pre-order is doing financially. Understanding Cashflow as an Author Joanna: Yeah. And this cashflow, if people don't really know it, is the difference between when money comes in and when it goes out. So another example, common to many authors, is paying for advertising. So for example, if you run some ads one month, you're going to have to pay, let's say Facebook or BookBub or whoever, that month. You might not get the money from the sale of those books if it's from a store until two months later. In that case, the cash flows the other way. The money is sitting with the store, sitting on Amazon until they pay you later. This idea of cashflow is so important for authors to think about. Another, I guess even more basic example is you are writing your first book and you pay for an editor. Money goes out of your bank account and then hopefully you're going to sell some books, but that might take, let's say six months, and then some money will come back into your bank account. I think this understanding cashflow is so important at a small level because as it gets bigger and bigger — and you are doing these very big print runs now, aren't you? Talk a bit about that. The Risks of Print Runs Sacha: Yeah. So one of the things I was going to say, one of the benefits of your sell direct model is that you don't have to deal with mistakes like this one. So in my recent book, Architecti, that we launched at the end of September, we did a print run of a thousand books, maybe about 3,000 pounds, something like that, 2,000 pounds. And basically we ended up selling all thousand and more. So the pre-orders breached a thousand and we didn't have enough books. But what made that worse is that 20% of the books that arrived were damaged because there had been massive rain. So we then had to do a second print run, which is bad for two reasons. The first reason is that one, that space, two, the time it's going to take to get to you — it's not instant, it's not printed on demand. But also three, I then had to spend the same amount of money again. And actually if we had ordered 2,000 originally, we would've saved a bit more money on it per book. So you don't — if you are doing selling direct with a print on demand model, the number of pre-orders you get is irrelevant because they'll just keep printing, and you just get charged per copy. So there are benefits and disadvantages to doing it each way. Obviously, I'm getting a cheaper price per copy printed, but not if I mess up the order numbers. Is Running a Warehouse Just Another Job? Joanna: So I'm going to come back on something you said earlier, which was in 2022 you said, “I realised I made a job for myself.” Sacha: Yeah. Joanna: And I mean, I've been to your store. You obviously have people to help you. But one of my reservations about this kind of model is that even if you have people to help you, taking on physical book — even though you are not printing them yourself, you're still shipping them all and you're signing them all. And to me it feels like a job. So maybe talk about why you have continued — you have pretty much decided to continue with your warehouse. So why is this not a job? What makes this fun for you? The Joy of Physical Product Creation Sacha: I wish that listeners could see my face because I'm literally glittering. I love it. I literally love it. I love us being able to create cool and wacky things. We can make a decision and we can create that physical product really quickly. We can do all of these quirky things. We can experiment. We can do book boxes. So first of all, it's the creativity in the physical product creation. I had no idea how much I love physical product creation, but there is something extremely satisfying about us coming up with an idea that's so integrated in the book. So for example, one of my characters uses, has a coin, a yes/no coin. She's an assassin and she flips it to decide whether or not she's going to assassinate somebody. We've actually designed and had that coin made, and it's my favourite item in the warehouse. It's such a small little thing, but I love it. And so there is a lot of joy that I derive from us being able to create these items. Sending Book Mail and Building Community Sacha: I think the second thing is I really love book mail. There is no better gift somebody can give me than a book. And so I do get a lot of satisfaction from knowing we're sending out lots and lots of book presents to people and we get to add more to it. So some of the promises that we make are: I sign every book and we give gifts. We have character art and, like I've mentioned before, pop sockets and all these kinds of things. And I get tagged daily in unboxings and stories and things like this where people are like, oh my gosh, I didn't realise I was going to get this, this, and this. And I just — it's like crack to me. I get high off of it. So I can't — this is not for everybody. This is a logistical nightmare. There are so many problems inherent in this business model. I love it. Discovering a Love of Team Building Sacha: And I think the other thing, which is very much not for a lot of authors — I did not realise that I actually really like having a team. And that has been a recent realisation. I really was told that I'm not a team player when I was in corporate, that I work alone, all of this nonsense. And I believed that and taken it on. But finding the right team, the right people who love the jobs that they do inside your business and they're all as passionate as you, is just life changing. And so that also helps me continue because I have a really great team. Joanna: I do have to ask you, what is a pop socket? Sacha: It's a little round disc that has a mechanism that you can pull out and then you — and it has a sticky command strip back and you can pop it on the back of your phone or on the back of a Kindle and it helps you to hold it. I don't know how else to describe it. It just helps you to hold the device easier. Joanna: Okay. I'm sure I wasn't the only one who was confused. I'm like, why are you doing electrical socket products? Know What Kind of Person You Are Joanna: But I think this actually does demonstrate another point, and I hope people listening — I hope you can sort of — why we are doing this partly is to help you figure out what kind of person you are as well. Because I can't think of anything worse than having lots of little boxes! And I've been in Sacha's thing and there's all these little stickers and there's lots of boxes of little things that they put in people's packages, which make people happy. And I'm like, oh, I just don't like packages of things. And I mean, you geek out on packaging, don't you as well? Sacha: Oh my goodness. Yeah. One of the first things I did when we got the warehouse was I actually went to a packaging expo in Birmingham. It was like this giant conference place and I just nerded out there. It was so fun. And one of the things that I'm booked to do is an advent calendar. And that was what drove me there in the first place. I was looking for a manufacturer that could create an advent calendar for us. I have two. I'm not — I have two advent calendars this year because I love them so much. But yeah, the other thing that I was going to say to you is I often think that as adults, we can find what we're supposed to do rooted in our childhood. And I was talking the other day and someone said to me, what toy do you remember from your youth? And I was like, oh yeah. The only one that I can remember is that I had a sticker maker. I like — that makes sense. You do like stickers. And I do. Yeah. Digital Minimalism vs Physical Products Joanna: Yeah, I do. And I think this is so important because I love books. I buy a lot of books. I love books, but I also get rid of a lot of books. I know people hate this, but I will just get rid of bags and bags of books. So I value books more for what's inside them than the physical product as such. I mean, I have some big expensive, beautiful books, but mostly I want what's in them. So it's really interesting to me. And I think there's a big difference between us is just how much you like all that stuff. So if you are listening, if you are like a digital minimalist and you don't want to have stuff around your house, you definitely don't want a warehouse. You don't want all the shipping bits and bobs. You are not interested in all that. Or even if you are, you can still do a lot of this print on demand. Then I think that's just so important, isn't it? I mean, did you look at the print on demand merch? Did you find anything you liked? The Draw of Customisation Sacha: Yeah, we did, but I think for me it was that customisation. We are now moving towards — I've just put an order in this morning for 10,000 customised boxes. We've got our own branding on them. We've got a little naughty, cheeky message when they flip up the flap. And it's little things like that that you can't — you know, we wouldn't have control over what was sent. So much of what I wanted, and some of the reasons for me doing it, is that I wanted to be able to sign the books. I was being asked on a daily basis if people could buy signed books from me, and it was driving me bonkers not being able to say yes. But also being able to send a website mailing list sign-up in the box, or being able to give them a discount in the box. I mean, I know you do that, but yeah, there was just a lot more customisation and things that we could do if we were controlling the shipping. Also, I wanted to pack the boxes, the books better. So we wanted to be able to bubble wrap things or we wanted to be able to waterproof things because we had various different issues with deliveries and so we wanted a bit more control over that. So yeah, there were just so many reasons for us to do it. Print on Demand Is Still Fantastic Sacha: Look, don't get me wrong, if I suddenly wanted to go off travelling for a year, then maybe I would shut down the warehouse and go back to print on demand. I think print on demand is fantastic. I did it for 14 months before I decided to open a warehouse. It is the foundation of most authors' models. So it's fantastic. I just want to do more. Joanna: Yeah. You want to do more of it. Life Stage Matters Joanna: We should also, I also wanted to mention your life stage. Because when we did talk about it, your son is just going to secondary school, so we knew that you would be in the same area, right? Sacha: Yeah. Joanna: Because I said to you, you can't just do this and — well, you can, you could ditch it all. But the better decision is to do this for a certain number of years. If you're going to do it, it needs time, right? So you are at that point in your life. Sacha: Yeah, absolutely. We — I mean, we are going to move house, I think, but not that far away. We'll still be in reachable distance of the warehouse. And yeah, the staying power is so important because it's also about raising awareness. You have to train readers to come to you. You have to show them why it's beneficial for them to order directly from you. Growing the Business Year Over Year Sacha: And then you also have to be able to iterate and add more products. Like you were talking earlier about increasing that average order value. And that does come from having more products, but more products does create other issues like space, which may or may not be suffering issues with now. But yeah, so for example, 2024, which was the first real year, I did about 73 and a half thousand British pounds. And then this year, where — as we record this, it's actually the 1st of December — and I'm on 232,000. So from year one to year two, it's a huge difference. And that I do think is about the number of products and the number of things that we have on there. Joanna: And the number of customers. I guess you've also grown your customer base as well. And one of the rules, I guess, in inverted commas, of publishing is that the money is in the backlist. And every time you add to your backlist and every launch, you are selling a lot more of your backlist as well. So I think as time goes on, yeah, you get more books. Kickstarter as an Alternative Joanna: But let's also talk about Kickstarter because I do signed books for my Kickstarters and to me the Kickstarter is like a short-term ability to do the things you are doing regularly. So for example, if you want to do book boxes, you could just do them for a Kickstarter. You don't have to run a warehouse and do it every single day. For example, your last Kickstarter for Ruby Roe made around 150,000 US dollars, which is amazing. Like really fantastic. So just maybe talk about that, any lessons from the Kickstarter specifically, because I feel like most people, for most people listening, they are far more likely to do a Kickstarter than they are to start a warehouse. Pre-Launch Followers Are Critical Sacha: Yeah, so the first thing is even before you start your Kickstarter, the pre-launch follow accounts are critical. So a lot of people think — well, I guess there's a lot of loud noise about all these big numbers about how much people can make on Kickstarter, but actually a lot of it is driven by you, the author, pushing your audience to Kickstarter. So we actually have a formula now. Somebody more intelligent gave this to me, but essentially, based on my own personal campaign data — so this wouldn't necessarily be the same for other people — but based on my campaign data, each pre-launch follower is worth 75 pounds. And then we add on seven grand, for example. So on campaign three, which was the most recent one, I had 1,501 pre-launch followers. And when you times that by 75 and you add on seven grand, it makes more or less exactly what we made on the campaign. And the same formula can be applied to the others. So you need more pre-launch followers than you think you do. And lots of people don't put enough impetus on the marketing beforehand. Almost all of our Kickstarter marketing is beforehand because we drive so many people to that follow button. Early Bird Pricing and Fulfillment Time Sacha: And then the other thing that we do is that we do early bird pricing. So we get the majority of our income on a campaign on day one. I think it was something wild, like 80% this time was on day one, so that's really important. The second thing is it takes so, so very much longer than you think it does to fulfil a campaign, and you must factor in that cost. Because if it's not you fulfilling, you are paying somebody else to fulfil it. And if it is you fulfilling it, you must account for your own time in the pricing of your campaign. And the other thing is that the amount of time it takes to fulfil is directly proportionate to the size of the campaign. That's one thing I did not even compute — the fact that we went from about 56,000 British pounds up to double that, and the time was exponentially more than double. So you do have to think about that. Overseas Printing and Timelines Sacha: The other lesson that we have learned is that overseas printing will drag your timelines out far longer than you think it does. So whatever you think it's going to take you to fulfil, add several months more onto that and put that information in your campaign. And thankfully, we are now only going to be a month delayed, whereas lots of campaigns get up to a year delayed because they don't consider that. Reinvesting Kickstarter Profits Sacha: And then the last thing I think, which was really key for us, is that if you have some profit in the Kickstarter — because not all Kickstarters are actually massively profitable because they either don't account enough for shipping or they don't account enough in the pricing. Thankfully, ours have been profitable, but we've actually reinvested that profit back into buying more stock and more merchandise, which not everybody would want to do if they don't have a warehouse. However, we are stockpiling merchandise and books so that we can do mystery boxes later on down the line. It's probably a year away, but we are buying extra of everything so that we have that in the warehouse. So yeah, depending on what you want to do with your profit, for us it was all about buying more books, basically. Offering Something Exclusive Sacha: I think the other thing to think about is what is it that you are doing that's exclusive to Kickstarter? Because you will get backers on Kickstarter who want that quirky, unique thing that they're not going to be able to get anywhere else. But what about you? Because you've done more Kickstarters than me. What do you think is the biggest lesson you've learned? Reward Tiers and Bundling Joanna: Oh, well I think all of mine together add up to the one you just did. Although I will comment on — you said something like 75 pounds per pre-launch backer. That is obviously dependent on your tiers for the rewards, so most authors won't have that amount. So my average order value, which I know is slightly different, but I don't offer things like book boxes like you have. So a lot of it will depend on the tiers. Some people will do a Kickstarter just with an ebook, just with one ebook and maybe a bundle of ebooks. So you are never going to make it up to that kind of value. So I think this is important too, is have a look at what people offer on their different levels of Kickstarter. And in fact, here's my AI tip for the day. What you can do — what I did with my Buried and the Drowned campaign recently — is I uploaded my book to ChatGPT and said, tell me, what are some ideas for the different reward tiers that I can do on Kickstarter? And it will give you some ideas for what you can do, what kind of bundles you might want to do. So I think bundling your backlist is another thing you can do as upsells, or you can just, for example, for me, when I did Blood Vintage, I did a horror bundle when it was four standalone horror books in one of the upper tiers. So I think bundling is a good way. Also upselling your backlist is a really good way to up things. And also if you do it digitally, so for ebooks and audiobooks, there's a lot less time in fulfillment. Focus on Digital Products Too Joanna: So again, yours — well, you make things hard, but also more fun according to you, because most of it's physical, right? In fact, this is one of the things you haven't done so well, really, is concentrate on the digital side of things. Is that something you are thinking about now? Sacha: Yeah, it is. I mean, we do have our books digitally on the website. So the last — I only had one series in Kindle Unlimited, and I took those out in January. But so we do have all of the digital products on the website, and the novellas that we do, we have in all formats because I narrate the audio for them. So that is something that we're looking at. And since somebody very smart told me to have upsell apps on my website, we now have a full “get the everything bundle” in physical and digital and we are now selling them as well. Surprising. Definitely not you. So yeah, we are looking at it and that's something that we could look at next year as well for advertising because I haven't really done any advertising. I think I've spent about 200 pounds in ads in the last four months or something. It's very, very low level. So that is a way to make a huge amount of profit because the cost is so low. So your return, if you're doing a 40 or 50 pound bundle of ebooks and you are spending, I don't know, four pounds in advertising to get that sale, your return on that investment is enormous for ads. So that is something that we are looking at for next year, but it just hasn't been something that we've done a huge amount of. A Multi-Six-Figure Author With No Ads Joanna: Yeah. Well, just quoting from your solo episode where you say, “I don't have any advertising costs, customers are from my mailing list, TikTok and Instagram.” Now, being as you are a multi-six-figure author with no ads, this is mostly unthinkable for many authors. And so I wonder if, maybe talk about that. How do you think you have done that and can other people potentially emulate it, or do you think it's luck? It's Not Luck, It's Skill Set Sacha: Do you know, this is okay. So I don't think it's luck. I don't believe in luck. I get quite aggressive about people flinging luck around. I know some people are huge supporters of luck. I'm like, no. Do I think anybody can do it? Do you know, I swing so hard on this. Sometimes I say yes, and sometimes I think no. And I think the brutal truth of it is that I know where my skill set lies and I lean extremely heavily into it. So what do I mean by that? TikTok and Instagram are both very visual mediums. It is video footage. It is static images. I am extremely comfortable on camera. I am an ex-theatre kid. I was on TV as a kid. I did voiceover work when I was younger. This is my wheelhouse. So acting a bit like a tit on TikTok on a video, I am very comfortable at doing that, and I think that is reflected in the results. Consistency Without Burnout Sacha: And the other part of it is because I am comfortable at doing it, I enjoy it. It makes me laugh. And therefore it feels easy. And I think because it feels easy, I can do it over and over and over again without burning out. I started posting on TikTok on November the 19th, 2023, and I have posted three times a day every day since. Every single day without stopping, and I do not feel burnt out. And I definitely feel like that is because it's easy for me because I am good at it. Reading the Algorithm Sacha: The other thing that I think goes in here is that I'm very good at reading what's working. So sorry to talk Clifton Strengths, but my number one Clifton Strength is competition. And one of the skills that has is understanding the market. We're very good at having a wide view. So not only do I read the market on Amazon or in bookstores or wherever I can, it's the same skill set but applied to the algorithm. So I am very good at dissecting viral videos and understanding what made it work, in the same way somebody that spends 20,000 pounds a month on Facebook advertising is very good at doing analytics and looking at those numbers. I am useless at that. I just can't do it. I just get complete shutdown. My brain just says no, and I'm incapable of running ads. That's why I don't do it. Not Everyone Can Do This Sacha: So can anybody do this? Maybe. If you are comfortable on camera, if you enjoy it. It's like we've got a mutual friend, Adam Beswick. We call him the QVC Book Bitch because he is a phenomenon on live videos on TikTok and Instagram and wherever he can sell. Anything on those lives. It is astonishing to watch the sales pop in as he's on these lives. I can't think of anything worse. I will do a live, but I'll be signing books and having a good old chitchat. Not like it's — like that hand selling. Another author, Willow Winters, has done like 18 in-person events this year. I literally die on the inside hearing that. But that's what works for them and that's what's helping grow their business models. So ah, honestly, no. I actually don't think anybody can do what I've done. I think if you have a similar skill set to me, then yes you can. But no, and I know that I don't want to crush anybody listening. Do you like social media? I like social media. Do you like being on camera? Then yeah, you can do it. But if you don't, then I just think it's a waste of your time. Find out what you are good at, find out where your skill set is, and then lean in very, very hard. Writing to Your Strengths and Passion Joanna: I also think, because let's be brutal, you had books before and they didn't sell like this. Sacha: Yep. Joanna: So I also think that you leaned into — yes, of course, sapphic romance is a big sub-genre, but you love it. And also it's your lived experience with the sapphic sub-genre. This is not you chasing a trend, right? I think that's important too because too many people are like, oh, well maybe this is the latest trend. And is TikTok a trend? And then try and force them together, whereas I feel like you haven't done that. Sacha: No, and actually I spoke to lots of people who were very knowledgeable on the market and they all said, don't do it. And the reason for this is that there were no adult lesbian sapphic romance books that were selling when I looked at the market and decided that this was what I wanted to write. And I was like, cool, I'm going to do it then. And rightly so, everyone was like, well, there's no evidence to suggest that this is going to make any money. You are taking a huge risk. And I was like, yeah, but I will. I knew from the outset before I even put a word to the page how I was going to market it. And I think that feeling of coming home is what I — I created a home for myself in my books and that is why it's just felt so easy to market. Lean Into What You're Good At Sacha: It's like you, with your podcasting. Nobody can get anywhere near your podcast because you are so good at it. You've got such a history. You are so natural with your podcasting that you are just unbeatable, you know? So it's a natural way for you to market it. Joanna: Many have tried, but no, you're right. It's because I like this. And what's so funny — I'm sure I've mentioned it on the show — but I did call you one day and say, okay, all right, show me how to do this TikTok thing. And you spent like two hours on the phone with me and then I basically said no. Okay. I almost tried and then I just went, no, this is definitely not for me. And I think that this has to be one of the most important things as an author. Maybe some people listening are just geeking out over packaging like you are, and maybe they're the people who might look at this potential business model. Whereas some people are like me and don't want to go anywhere near it. And then other people like you want to do video and maybe other people like me want to do audio. So yeah, it's so important to find, well, like you said, what does not work for you? What is fun for you and when are you having a good time? Because otherwise you would have a job. Like to me, it looks like a job, you having a warehouse. But to you, it's not the same as when you were grinding it out back in 2022. Packing Videos Are Peak Content Sacha: Completely. And I think if you look at my social media feeds, they are disproportionately full of packing videos, which I think tells you something. Joanna: Oh dear. I just literally — I'm just like, oh my, if I never see any more packaging, I'll be happy. Sacha: Yeah. That's good. The One Time Sacha Nearly Burnt It All Down Sacha: I have to say, there was one moment where I doubted everything. And that was at the end — but basically, in about, of really poor timing. I ended up having to fulfil every single pre-order of my latest release and hand packing about a thousand books in two weeks. And I nearly burnt it all to the ground. Joanna: Because you didn't have enough staffing, right? And your mum was sick or something? Sacha: Yeah, exactly that. And I had to do it all by myself, and I was alone in the warehouse and it was just horrendous. So never again. But hey, I learned the lessons and now I'm like, yay, let's do it again. Things Change: Building Resilience Into Your Business Joanna: Yeah. And make sure there's more staffing. Yes, I've talked a lot on this show — things change, right? Things change. And in fact, the episode that just went out today as we record this with Jennifer Probst, which she talked about hitting massive bestseller lists and doing just incredibly well, and then it just dropped off and she had to pivot and change things. And I'm not like Debbie Downer, but I do say things will change. So what are you putting in place to make sure, for example, TikTok finally does disappear or get banned, or that sapphic romance suddenly drops off a cliff? What are you doing to make sure that you can keep going in the future? Managing Cash Flow and Salaries Sacha: Yeah, so I think there's a few things. The first big one is managing cash flow and ensuring that I have three to six months' worth of staff salaries, for want of a better word, in an account. So if the worst thing happens and sales drop off — because I am responsible for other people's income now — that I'm not about to shaft a load of people. So that really helps give you that risk reassurance. Mailing Lists and Marketing Funnels Sacha: The second thing is making sure that we are cultivating our mailing lists, making sure that we are putting in infrastructure, like things like upsell apps. And, okay, so here's a ridiculous lesson that I learned in 2025: an automation sequence, an onboarding automation sequence, is not what people mean when they say you need a marketing funnel. I learned this in Vegas. A marketing funnel will sell your products to your existing readers. So when a customer signs up to your mailing list because they've purchased something, they will be tagged and then your email flow system will then send them a 5% discount on this, or “did you know you could bundle up and get blah?” So putting that kind of stuff in place will mean that we can take more advantage of the customers that we've already got. Standard Operating Procedures Sacha: It's also things like organisational knowledge. My team is big enough now that there are things in my business I don't know how to do. That's quite daunting for somebody who is a control freak. So I visited Vegas in 2025 and I sat in a session all on — this sounds so sexy — but standard operating procedures. And now I've given my team the job of creating a process instruction manual on how they do each of their tasks so that if anybody's sick, somebody else can pick it up. If somebody leaves, we've got that infrastructure in place. And even things down to things like passwords — who, if I unfortunately got hit by a car, who can access my Amazon account? Stuff like that, unfortunately. Joanna: Yeah, I know. Well, I mean, that would be tragic, wouldn't it? Sacha: But it's stuff like that. Building Longer Timelines Sacha: But then also more day-to-day things is putting in infrastructure that pulls me out. So looking more at staffing responsibilities for staffing so that I don't always have to be there, and creating longer timelines. That is probably the most important thing that we can do because we've got a book box launching next summer. And we both had the realisation — I say we, me and my operations manager — had the realisation that actually we ought to be commissioning the cover and the artwork now because of how long those processes take. So I'm a little bit shortsighted on timelines, I think. So putting a bit more rigour in what we do and when. We now have a team-wide heat map where we know when the warehouse is going to be really, really full, when staff are off, when deliveries are coming, and that's projected out a year in advance. So lots and lots of things that are changing. And then I guess also eventually we will do advertising as well. But that is a few months down the line. Personal Financial Resilience Sacha: And then on the more personal side, it's looking at things like not just how you keep the business running, but how do you keep yourself running? How do you make sure that, let's say you have a bad sales month, but you still have to pay your team? How are you going to get paid? So I, as well as having put staff salaries away, I also have my own salary. I've got a few months of my own salary put away. And then investing as well. I know, I am not a financial advisor, but I do invest money. I serve money that I pay myself. You can also do things like having investment vehicles inside your business if you want to deal with extra cash. And then I am taking advice from my accountant and my financial advisor on do I put more money into my pension — because did I say that I also have a pension? So I invest in my future as well. Or do I set up another company and have a property portfolio? Or how do I essentially make the money that is inside the business make more money rather than reinvesting it, spending it, and reinvesting it on things that don't become assets or don't become money generating? What can I do with the cash that's inside the company in order to then make it make more for the long term? Because then if you do have a down six months or worse, a down year, for example, you've got enough cash and equity inside the business to cover you during those lower months or years or weeks — or hopefully just a day. Different Business Models for Different Authors Joanna: Yes, of course. And we all hope it just carries on up and to the right, but sometimes it doesn't work that way. So it's really great that you are doing all those things. And I think what's lovely and why we started off with you giving us that potted history was it hasn't always been this way. So if you are listening to this and you are like, well, I've only got one ebook for sale on Amazon, well that might be all you ever want to do, which is fine. Or you can come to where my business model is, which is mostly even — I use print on demand, but it's mostly digital. It's mostly online. It's got no packaging that I deal with. Or you can go even further like Sacha and Adam Beswick and Willow Winters. But because that is being talked about a lot in the community, that's why we wanted to do this — to really show you that there's different people doing different things and you need to choose what's best for you. What Are You Excited About for 2026? Joanna: But just as we finish, just tell us what are you excited about for 2026? Sacha: Oh my goodness me. I am excited to iterate my craft. And this is completely not related to the warehouse, but I have gotten myself into a position where I get to play with words again. So I'm really excited for the things that I'm going to write. But also in terms of the warehouse, we've got the new packaging, so getting to see those on social media. We are also looking at things like book boxes. So we are doing a set of three book boxes and these are going to be new and bigger and better than anything that we've done before. And custom tailored. Oh, without giving too much away, but items that go inside and also the artwork. I love working with artists and commissioning different art projects. But yeah, basically more of the same, hopefully world domination. Joanna: World domination. Fantastic. So basically more creativity. Sacha: Yeah. Joanna: And also a bigger business. Because I know you are ambitious and I love that. I think it's really good for people to be ambitious. Joanna: Oh, I do have another question. Do you have more sympathy for traditional publishing at this point? Sacha: How dare you? Unfortunately, yeah. I really have learnt the hard way why traditional publishers need the timelines that they need. This latest release was probably the biggest that — so this latest release, which was called Architecting, is the reason that I did the podcast episode, because I learned so many lessons. And in particular about timelines and how tight things get, and it's just not realistic when you are doing this physical business. So that's another thing if you are listening and you are like, oh no, no, no, I like the immediacy of being able to finish, get it back from the editor and hit publish — this ain't for you, honey. This is not for you. Joanna: Yeah. No, that's fantastic. Where to Find Sacha and Ruby Roe Joanna: So where can people find you and your books online? Sacha: For the Ruby Empire, it's RubyRoe.co.uk and RubyRoeAuthor on TikTok if you'd like to see me dancing like a wally. And then Instagram, I'm back as @SachaBlackAuthor on Instagram. Joanna: Brilliant. Thanks so much for your time, Sacha. That was great. Sacha: Thank you for having me.The post Two Different Approaches To Selling Books Direct With Sacha Black And Joanna Penn first appeared on The Creative Penn.

In this week's episode, we take a look at six software tools for indie authors to help them write and improve their workflow. This coupon code will get you 50% off the audiobook of Cloak of Blades, Book #4 in the Cloak Mage series, (as excellently narrated by Hollis McCarthy) at my Payhip store: BLADES2025 The coupon code is valid through December 15, 2025. So if you need a new audiobook this winter, we've got you covered! TRANSCRIPT [This episode's content is not sponsored. Jonathan has not received any compensation for these reviews and has not received any free products or services from the companies mentioned in this episode. He does not currently use affiliate links for the products mentioned.] 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 280 of The Pulp Writer Show. My name is Jonathan Moeller. Today is a very snowy December 5th, 2025, and today I'm discussing six software tools that are useful for indie authors. Before we get into that, we will have Coupon of the Week and then an update on my current writing, publishing, and audiobook projects. So first up, Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Cloak of Blades, Book #4 in the Cloak Mage series (as excellently narrated by Hollis McCarthy), at my Payhip store. And that is BLADES2025. And as always, the coupon code and the link to my Payhip store will be available in the show notes for this episode. This coupon code will be valid through December the 15th, 2025. So if you need a new audiobook for this winter or for your Christmas travels, we have got you covered. And now for an update on my current writing and publishing projects. As I mentioned last week, Blade of Shadows is out and it's available at Amazon, Barnes and Noble, Kobo, Google Play, Apple Books, Smashwords, and my Payhip store, and it's been doing quite well and gotten a good response from everyone. So thank you for that and I am looking forward to continuing that series. Now that Blade of Shadows is done, my main project is the fifth book in the Half-Elven Thief series, which is Wizard-Assassin. I had originally planned to name it Elven-Assassin, but decided Wizard-Assassin sounded a bit punchier, so I went with that instead. I am 46,000 words into it, which puts me on chapter 10 of 16. The final draft will have more chapters because one of the chapters is 11,000 words. I'm going to have to cut it up. I've also noticed that readers in general these days seem to prefer shorter chapters, so I've been trying to lean more into doing that and having books with shorter chapters. I think the rough draft is going to be about 70 to 75,000 words, give or take. So I'm hoping I can finish that next week, and I am cautiously optimistic I can have the book published before Christmas. If I can't get it published before Christmas, it is going to slip to my first book of 2026. But at the moment, and of course, barring our old unwelcome friend unexpected developments, I am cautiously optimistic I can have it out by Christmas 2025. So watch my website and listen to this space for additional news. My secondary project is Blade of Storms, which will be the third book in the Blades of Ruin series and the direct sequel to Blade of Shadows. I am about 6,000 words into that, and once Wizard-Assassin is done, that will be my main project. I'm hoping to have that out at the end of January, but if Wizard-Assassin slips to January, then Blade of Storms will [of necessity] slip to February. In audiobook news, Blade of Flames, the audiobook of the first book in the Blades of Ruin series, is now out and you can get that at Audible, Amazon, Apple, Kobo, Google Play, my own Payhip store, Spotify, and all the other usual audiobook stores. So if you're looking for something else to listen to during your Christmas travels this year, I suggest checking out Blade of Flames (as excellently narrated by Brad Wills). Cloak of the Embers, the 10th book in the Cloak Mage series (as excellently narrated by Hollis McCarthy)…the recording of that is done and it is being proofed right now, so I am hopeful we can hopefully have that out before Christmas (if all goes well). In fact, after I record this podcast episode, I'm going to have to convert the ebook cover of Cloak of Embers into an audiobook cover for Cloak of Embers. So that is where I'm at with my current writing and publishing projects. There is definitely a lot going on. 00:03:40 Main Topic: 6 Helpful Writing Tools for Indie Authors in 2025 [All Prices referenced are USD.] Now we're going to move on to our main topic this week, which is six helpful writing tools for indie authors in 2025. Last year in 2024, I did a roundup of popular software tools for writers and I thought I would give a quick update for it. Some of these tools like Calibre and LibreOffice I use, while others like Scrivener and Notion just aren't great fit for my workflow, I still want to talk about them anyways since just because I don't use them doesn't mean that they're not good and a lot of writers do in fact use them. Many writers also have complex systems for organizing their files and would benefit from tools like that. Without further ado, here are six pieces of software used for writing and writing adjacent tasks. I should mention before we get going as well that none of these tools are explicitly generative AI tools because as you know, if you've listened to the podcast over the years is my opinion of generative AI remains mostly negative. I have and continue to do some marketing experiments with generative AI elements, but I remain overall unimpressed by the technology. So with that in mind, none of these software tools I'm going to mention are explicitly AI tools. Some of them do have AI elements that you can plug in and use if you want to, but they aren't part of the core functionality of the application unless you specifically seek it out. With that in mind, let's get to it. #1: The first one we will talk about is Scrivener. Scrivener is of course essentially a word processor and project management system specifically designed for creative or nonfiction writing, unlike a traditional word processor like Microsoft Word, LibreOffice Writer, or Apple Pages. It features tools for outlining, for breaking documents into chapters, tracking word count goals and et cetera. One of the major benefits of it is a one-time cost instead of as a subscription because it seems like everything is a subscription nowadays, but Scrivener is still $60 a pop. They also offer a free trial and student discount and occasionally [it will] go on sale during peak times like the holidays. The downside of this is that Scrivener has a sharp learning curve. For myself when I write, I write either in Microsoft Word or Libre Office and I just sit down and write. When I write an outline, it's one Word document and the rough draft is another document that I write until I'm done. Scrivener is definitely a more complex software application, which I have to admit is funny to say because Microsoft Word is ridiculously complicated and has, in my opinion, far more functionality stuffed into it than it really needs. But Scrivener is a different kind of functionality and therefore the learning curve could be quite high for that. Additionally, this may not be the right software tool to work with your style of writing or how you organize your files. A couple extra thoughts with that is it's important to know yourself. Will you actually use the extra features included with Scrivener or do they just look cool and shiny? Scrivener probably is best for those who take extensive notes on their work, especially if trying to organize research based on chapters where it's needed. So if you're a nonfiction writer or if you're a historical fiction writer or a thriller writer who is very concerned about accuracy in your books, this may be useful for you so you can put in notes about the proper way to address a duke in 19th century England or what caliber of ammunition your thriller hero's preferred firearm takes. It's maybe the best for the kind of people who enjoy curating their Notion and Trello accounts and are able to think about their book in a very visual way without letting that process be an excuse to keep them from writing. I'd also say it's good for people who extensively revise blocks of text within a chapter and move chapters around a lot. #2: Canva. Canva has been around for a long time and it is a platform that makes it easy to create visual content using a drag and drop interface that provides a variety of templates, fonts, and designs to use for things like social media posts. They currently have two tiers for individuals, a limited free option, and Canva Pro, which is $12.99 a month. Some of the pros for Canva are it is well-suited for using templates for writers to create images for social media posts and book marketing material. The learning curve is not very steep, especially compared with something like Photoshop. If you've used PowerPoint before, you can definitely handle Canva. The cons: although some people use it to create book covers, many books have been flagged by Kindle Direct Publishing (KDP) and some of the other publishing platforms for doing so. I would advise you to avoid Canva for creating book covers because of the potential for issues that could keep your book out of ebook stores. At the very least, read Canva's terms of use and the rules of KDP and the other ebook publishers very, very carefully before you would even begin to consider using Canva for this purpose. Many of the free features have been folded into the pro version such as sharing template links. The editing and design features are basic compared to something like Photoshop, though that may change as we're going to discuss a little bit here. Because Canva is so popular, there's a certain amount of snobbery out there about using its designs without significant modification. You may have encountered on social media or the Internet people who react very negatively to the presence of AI generated images and this exists to a lesser extent with Canva templates. "Looks like it was made in Canva" is sometimes used as an insult. If you want a unique style and look for your images, you'll have to work a little more to achieve that using Canva. Canva is quick for great one-time things like Facebook or BookBub ads, but I wouldn't recommend using it for book creation or book covers at this time because of the potential problems that can arise from that. For myself, I don't usually use Canva. I've had enough practice with Photoshop that I'm pretty confident in making whatever I want in terms of ad images or book covers in Photoshop, and I use Photoshop for that. However, since I organized the notes for this episode, there is a major caveat to that. Recently, Canva acquired a program called Affinity Photo Editor, which is essentially a much lower cost alternative to Photoshop. When this happened, there was a great deal of negativity around it because people thought Canva was going to jack up the price or make it into an overpriced subscription. But what Canva did surprised a great many people in that they made Affinity totally free and essentially are using a freemium model with it where you can use Affinity Photo Editor for free. It used to be, I believe like $79, possibly $69, and then any of the other features like downloading additional content from Canva would cost part of your Canva subscription. So I have to admit, I'm sufficiently curious about this, that when I write the tie in short story for Wizard-Assassin, I may use Affinity Photo Editor to assemble the cover for it just to see if it would work for that or not, because as I've said, I use Photoshop, but Photoshop is very expensive, Adobe frequently does business practices that are a bit shifty, and the idea of a freemium alternative to Photoshop is not necessarily a bad idea. So when I write a tie in short story for Wizard-Assassin later this month, I think I will attempt to make the cover in Affinity Photo Editor and see if that is something that would be good for my workflow or not, and I will report on that later. #3: Number three is Notion, which can be used to organize information, links, calendars, and reminders into one central dashboard. They have two plans for individuals, a free plan and a Plus plan, which is currently $10 to $12 per month (depending on whether you want a monthly or an annual plan). The Plus version offers unlimited file uploads, greater customizations, and integrations with Slack and Google Drive. The pros for using Notion is that it is popular with writers and content creators for being able to have project planning tools, notes, lists, links, trackers, and reminders all in one dashboard. If you enjoy customization and getting something set up exactly the way you want, you might enjoy setting up your lists, calendars, trackers, and notes through Notion. You can add images and adjust the layout and colors for a more "aesthetic" experience. It is easy to find customized templates [online], especially for writers and for things like storyboarding, word counts, and keeping tracks of sources for nonfiction writing. These Notion templates are shared by individuals, not the company and can be free or paid. Now, some of the cons with Notion. It didn't used to use very much AI, but the company is leaning increasingly heavy into AI, both as a company and in its features on the boards, if that is a concern. The amount of customization options and detail can be absolutely overwhelming. Someone who gets decision fatigue easily or doesn't want to customize a lot and might not enjoy using it. Some people are increasingly complaining that the software is getting too overloaded with features and is slow. For people who value being organized and love having complex and highly visual systems, Notion might be helpful. The downside is that maintaining your Notion boards can easily turn into what I call a "writing-adjacent activity" that gives you the illusion of productivity because of the time you spend managing and updating it aside from the business of getting actual writing done. So once again, this is a good example of "know thyself." If this is something that would be helpful for you, go ahead and pursue it. But if it's something that could turn into a tool for procrastination, it's probably better to avoid it. For myself, I am old enough that when I need to make lists and keep track of things, I have a yellow legal pad on my desk that I write things down on. #4: The next piece of software we're going to look at is LibreOffice. It is an open source piece of software that closely matches Microsoft Office, including Microsoft Word. Pros: It's free and open source. There's a minimal learning curve for those already familiar with Microsoft Word. The interface is a little different, but it's pretty easy to figure things out if you're familiar with Word or Excel. Some swear that that LibreOffice is faster than Word. It depends on the kind of document you're working on and the kind of computer you're using. So that's an area where your mileage may vary. It is also the best word processing option for privacy advocates, especially for those who are concerned about Microsoft and Google storing their work and possibly harvesting it for AI because by default, LibreOffice doesn't work with any AI elements. If you want it to work with any AI elements, plugins are available but they are not included. It's great for the writer who doesn't want to support Microsoft for any reason but still wants to be able to easily save documents in Microsoft file formats like .docx. It works. I've written entire books using it. I wrote all of Soul of Serpents and Soul of Dragons in it, and that was 13 years ago now, and the software has only improved since then. I wrote Silent Order: Eclipse Hand [using it] in 2017 and was very happy with the results, and I still use it for various projects every week, and I found a couple times if something was screwed up in the formatting of Microsoft Word, if I opened it up in LibreOffice, I could fix it pretty easily and much easier than I could in Word. It does have a few cons. The user interface compared to Word or something like Apple Pages does look a bit dated, but it's still navigable. It doesn't have any cloud storage functionality. You would need to piece it together with another storage option if you want to be able to backup stuff to the cloud. But overall, if you can't afford the Microsoft Office Suite, don't want to support Microsoft, and value your privacy, this is your best bet for word processing. Some people may not like its interface, but it's still an extremely solid piece of free software. #5: And now let's move on to our fifth software tool, which is Calibre. Calibre is a tool for ebook management. It can be used for file formatting, changing your books' metadata, or changing file formats. Many use it to create a custom ebook library. Pros include: the product is free and open source. It is easy to generate different file formats for book publication. Do you want to categorize and organize your books in a very specific way? Calibre works for that. The cons: some people find the interface a little clunky and it comes with a bit of a learning curve. To be honest, the interface does look like it came from Windows 2000 and some of the features rely on knowledge of HTML and CSS. Editing and formatting of the book itself is better done using other software. Final thoughts on that? The software is trustworthy, reliable, and has been maintained over the years. It does exactly what it says it does, without any real style but plenty of substance. And I've been a regular Calibre user for like 15 years now, and whenever I get a new computer Calibre is usually one of the very first things I install on it. #6: And now for our sixth and final tool, Inkarnate. Inkarnate is a very useful piece of software that is designed for creating maps. I believe it was originally intended to create maps for role-playing games like Dungeons and Dragons and Pathfinder and so forth. But it's also very useful for creating maps for fantasy novels. As I may have mentioned on the podcast a few times before, I really don't like making maps. I find it constraining and it makes the writing feel a bit crabbed at times. That said, I write primarily in the fantasy genre and people in the fantasy genre love maps, so I'm kind of on the hook for making maps. I used to draw the maps by hand and then import it into Photoshop and add all the locations and add colors and so forth. But that is a lot of work, I have to admit. Inkarnate makes it a lot easier, and I've used it for the last couple of maps I've made. The map of the city of Tar-Carmatheion in the Half-Elven Thief books came from Inkarnate. The map of Owyllain for Blades of Ruin came from Inkarnate, and the map of New Kyre and adjoining regions for Ghost Armor also came from Inkarnate. It's very affordable too. The subscription, I believe, is only $30 a year, and I've been using for a few years now and have never regretted it. So I'd say all the pros are all the ones I've already listed. The cons are that the learning curve is a little bit sharp, but there are excellent YouTube videos and tutorials for that. So, final thoughts. If you find yourself needing to make maps and don't enjoy the process of making maps, then Inkarnate is the software product for you. So those are six tools, software tools for indie authors that I hope will make you more productive and make your work easier. So that is it for this week. Thank you for listening to the Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the backup episodes at https://thepulpwritershow.com. If you enjoyed the podcast, please leave your review on your podcasting platform of choice. Stay safe and stay healthy and see you all next week.  

The only thing better than historical Christian fiction is possibly... historical Christian fiction at Christmas? One full of faith and possibility?  Listen in as Heidi Gray McGill talk about her Discerning God's Best series and her new release, A Place to Belong.  note: links may be affiliate links that provide me with a small commission at no extra expense to you. Don't miss tomorrow's release Before We Belong--the PREQUEL to the whole series FREE from Heidi's WEBSITE. A Place to Belong by Heidi Gray McGill Some fresh starts begin in silence… others begin with a baby's cry. Josephine Blake has run out of places to hide. Pregnant and burdened by secrets, she flees the whispers of Philadelphia, clinging to the hope that her former boardinghouse roommate in Shumard Oak Bend will take her in. When a weathered but kind-hearted miner offers her a ride west, she dares to believe she might finally outrun her shame. But hope comes at a price… and Josephine isn't sure she can afford it. Jeremiah Remington lost everything in the war—his family, his home, even one arm. Now a quiet fixture in the growing town, he avoids entanglements, content to live on the edges of community. But when Josephine arrives with wary eyes, an iron will, and a child on the way, Jeremiah is drawn to something he thought he'd given up for good—a second chance at family. As Christmas nears and the town orphanage opens its doors, Josephine is offered a new beginning—not just for herself, but for her daughter. But when the past threatens to unravel it all, she must decide: keep running… or stay and fight for the place—and the man—God may have prepared for her. A marriage of convenience. A scandalous past. A baby who changes everything. And the kind of love only a Savior can give. If your heart longs for stories of quiet redemption, fierce hope, and homes built one act of grace at a time, A Place to Belong will welcome you in. Fans of Misty M. Beller, Liz Tolsma, Karen Witemeyer, and Jody Hedlund will feel right at home in this heartfelt Christmas novella. A Place to Belong is a standalone Christmas companion novella in the Discerning God's Best series, following Healing of the Heart (Book 5).  Learn more about Heidi on her WEBSITE and follow her on GoodReads and BookBub. Don't miss Heidi's YOUTUBE Channel where you can listen to some of her books FREE. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

All authors put a bit of themselves in their books. They can't help it. But while chatting with author Joy Crain, I saw it in a whole new way. Her books in the Royals of Andelar series are her story--and not. But they are. Listen in to see what I mean and to hear her amazing life story. note: links may be affiliate links that provide me with a small commission at no extra expense to you. What happens when an author lives where internet is tightly regulated?  We get creative. My usual recording program? Not allowed.  Zoom? Nope. Finally, I recorded us with "print screen video."  Of course, I had to extract the audio separately and all but... we got there in the end.   What a great conversation! The Cost of the Crown by Joy Crain  Missy Hanson never dreamed of falling in love and living happily ever after. In fact, she doesn't know what she wants to do after she graduates from college; nevertheless, she's content working as a journalist for her local newspaper and assisting at her aunt's California bakery. When a once-in-a-lifetime opportunity emerges for her to visit the southeast Asian country of Andelar, Missy is thrown into the world of royalty as the special guest of the king and queen—and it's clear she doesn't belong, despite her family ties to the area. But the royal family isn't without its mysteries. Rumors abound that a secret prince is hiding amid Andelar's society, and Missy is determined to find out who he is. Aiden Waverly never wanted a crown or a title. He craves a normal life, but being a secret prince of biracial background is difficult enough and would create chaos amid the tabloids if the press learned about his parentage. After years of traveling the world to help those in the greatest of need, he's faced with a life-altering decision: take his place as crown prince or walk away as a commoner. With no clear path that will satisfy him and the royal family, the tug between following his heart and doing his duty to Andelar becomes harder every day. Learn more about Joy on the WEBSITE and follow on GoodReads and BookBub. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

 Author Jessica Wakefield has pulled together a Christmas romance extravaganza. Calling it "Gilmore Girls meets Romeo and Juliet" (sans unintentional death pact), Wakefield offers a Christmas party like no other. Listen in to see what I mean. note: links may be affiliate links that provide me with a small commission at no extra expense to you. Full of fun tropes, It Shouldn't Be You is exactly what the Christmaws doctor ordered. It Shouldn't Be You by Jessica Wakefield To revive his stalled career, jaded journalist Declan Collins is assigned to cover the Hamiltons' extravagant Christmas party—the same Hamiltons who are demolishing the community centre where Declan spent some of the best moments of his childhood. Addey Bennet, the event planner behind the party, needs everything to go perfectly. Her business is on the line, and so is her chance to mend a strained relationship with her powerful parents—the ones footing the bill. Neither of them expects the spark between them. Addey never planned to fall for the man who resents everything her family stands for. Declan never imagined he'd be drawn to the Hamiltons' daughter. But as tensions rise and emotions deepen, their unexpected connection could cost them everything they've worked for—and maybe even a shot at love. It's Gilmore Girls meets Romeo and Juliet in this heartfelt, kissing-only story, combining humor and faith, with sparks flying off the page. Learn more about Jessica on her WEBSITE and follow her on GoodReads and BookBub. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

Nothing hurts more than family turning against you--unless it's God's family. Listen in as author Sarah Hanks and I talk about her Brave Authors anthologies, why she organized them, and more. note: links may be affiliate links that provide me with a small commission at no extra expense to you.  Large publishing houses have to be careful with what they offer the public. Taking risks is a fine way to ensure they go under. But many readers want the tougher stories, the grittier, "this hurts but we can do something about it" tales that go beyond, "it was a difficult time" and works to debride the wound through story. Hanks and her anthologies dealing with difficult topics like church hurt and abuse and abortion and trafficking... they do just that. Every Voice Heard by Sarah Hanks & Others Praise Through the Pain by N. Y. Dunlap She walked away from the church. He's finding his way back. One year after the tragedy, their paths cross, and God's not finished with either of them. A poignant Christian romance about rediscovering faith, and the kind of love that gently leads you home. Rapha by D.T. Powell After leaving her home church several months ago due to malicious rumors, Rebecca is tired of searching for a new congregation. When she settles on a church to visit through the holiday months, she discovers that her newest supervisee at work is the pastor. And not everyone is eager to have him behind the pulpit. For the Love of Truth by Sarah Hanks Candi loves her role as personal assistant to megachurch pastor Richard Blake. But when she meets Justice, he exposes the flaws of her "perfect" church family and she discovers her pastor isn't who he seems to be. Freedom lies on the other side of truth, if only she'll allow Justice and the Lord to lead her there. 10% of all proceeds go to beEmboldened, a non-profit that exists for the prevention of and healing from spiritual abuse. Don't miss the Brave Author Website! Learn more about Sarah on her WEBSITE and follow her on GoodReads and BookBub. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

In a world that says, "be silent about your faith," Michael E. Cafferky writes about one man who risks everything to be authentic and open about who he is in Christ. Listen in to learn more about Cafferky's inspiration and what's coming down the line. note: links may be affiliate links that provide me with a small commission at no extra expense to you.  Sometimes, life-altering moments show us just what is most important and changes our trajectory. But what if doing the right thing has further life-altering consequences? Had a blast talking with Michael about this book and some of the ideas he has for future books.  He's an author I'm going to watch closely! On the Brink by Michael E. Cafferky To save his career, he must risk it all—including his marriage. Gabriel Oliver has everything he's ever wanted—a successful career, a loving wife, a position of influence. But when a life-threatening illness forces him to look inward, Gabriel realizes he's been living his Christian faith in name only. He returns to work committed to be an ambassador for Christ in his workplace, but instead sparks tension, alienates his colleagues, and puts a strain on his marriage. Should he keep quiet and protect all he holds dear, or stand up for his beliefs and risk everything? Join Gabriel as he discovers what being a believer in an unbelieving world truly means. Learn more about Michael on his WEBSITE and follow on GoodReads and BookBub. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

Nothing pulls at my inner middle-grade than a good mystery, and Kay DiBianca provides that in spades!  Listen in to learn what her young sleuths, Reen and Joanie, are up to next! note: links may be affiliate links that provide me with a small commission at no extra expense to you. After their success with the time capsule treasure, Reen and Joanie head off to "The Big Apple" for more adventures! Knights in Manhattan by Kay DiBianca WHO NEEDS ARMOR? TWO LITTLE KNIGHTS IN SNEAKERS TAKE ON THE BIG APPLE... A gang of tricky thieves is on the loose in Manhattan, but no need to worry. The Reen & Joanie Detective Agency is on the case. The two pint-sized detectives track the crooks through some of the most famous landmarks in New York, but can the girls decode the strange clues and stop the criminals before they get away? Hamsters, secret passageways, and a seven-year-old genius named Miles all contribute to this fun, action-packed romp through the streets and buildings of Manhattan. Learn more about Kay on her  WEBSITE and follow her on GoodReads and BookBub. Don't miss the episode about Lacy's Star (the Lady Pilot in Command series) HERE. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

Not all historical fiction focuses on an actual person, but Terrie Todd found one amazing woman and her story set during WWII to bring to life through story.  Listen in and learn why she wrote it and who this amazing woman was.  note: links may be affiliate links that provide me with a small commission at no extra expense to you. WWII is full of incredible stories and has inspired some of fiction's greatest novels. Terrie Todd adds to her own collection of amazing WWII novels with the fictionalized story of one brave woman's determination to save children from death after Germans blew their ship out of the water. Even if I Perish by Terrie Todd  Based on a miraculous true story of courage in the face of impossible odds. "If I perish, I perish." A sermon based on Queen Esther's famous words spurs music teacher Mary Cornish to action. She volunteers to escort a group of 15 girls from England to Canada as part of Britain's World War II child evacuation program. All is well aboard the SS City of Benares until September 17, 1940. With a storm brewing in the North Atlantic, a German U-boat releases its torpedo and breaches the ship's hull. Do the Nazis know ninety children are on board? In the scramble to save as many lives as possible, Mary lands in a crowded lifeboat as the only female among crew members, passengers, and six young boys. In the storm's aftermath, two things soon become crystal clear: that Lifeboat 12 has become separated from all the others, and that Mary has been placed here for such a time as this--even if she perishes. Learn more about Terrie on her WEBSITE and follow on GoodReads and BookBub. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

There's so much pain in the world, and the church doesn't escape it. Whether "friendly fire" or abuse, people hurt, and the authors of Every Voice Heard decided to tackle it through story. Listen in as I chat with D. T. Powell about her story in the anthology. note: links may be affiliate links that provide me with a small commission at no extra expense to you. Powell gives us her reasons and her heart behind her story of church hurt. Every Voice Heard by N. Y. Dunlap, D. T. Powell, and Sarah Hanks Praise Through the Pain by N. Y. Dunlap She walked away from the church. He's finding his way back. One year after tragedy, their paths cross, and God's not finished with either of them. A poignant Christian romance about rediscovering faith, and the kind of love that gently leads you home. Rapha by D.T. Powell After leaving her home church several months ago due to malicious rumors, Rebecca is tired of searching for a new congregation. When she settles on a church to visit through the holiday months, she discovers that her newest supervisee at work is the pastor. And not everyone is eager to have him behind the pulpit. For the Love of Truth by Sarah Hanks Candi loves her role as personal assistant to megachurch pastor Richard Blake. But when she meets Justice, he exposes the flaws of her "perfect" church family and she discovers her pastor isn't who he seems to be. Freedom lies on the other side of truth, if only she'll allow Justice and the Lord to lead her there. 10% of all proceeds go to beEmboldened, a non-profit that exists for the prevention of and healing from spiritual abuse. Learn all about the series at BraveAuthors.com and purchase them HERE. Learn more about beEmboldened HERE. Also, find D. T. Powell on her WEBSITE and follow on GoodReads and BookBub. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

Secret police, an enslaved populace, a suppressed faith. Listen in to see what you can expect in J. A. Webb's next thriller in the Seeker Series! note: links may be affiliate links that provide me with a small commission at no extra expense to you. I want to say that when you look at the world today and compare it to Webb's Seeker Series, you can see where things could lead to.  But it's not just today.  Compare it to the 1950s or the 1910s or... or... or... Interregnum by J. A. Webb The Book of Eli meets Frank Peretti An Epic Thriller of Deception, Faith, and the Fight for Truth Now comes the third installment in J. A. Webb's "Seekers Series"- and the War in Heaven, the Battle in Unseen Places . . . just got real. It's the year 2158 and the world did not end- it was enslaved. Now the Seekers are humanity's last hope. Hunted by the Eye of the Eternal—the Order's merciless secret police—these brave rebels have risked everything to find the lost Words of Creator God, banned for generations and lost to living memory. Now, what began as a quest for Truth has evolved into a desperate struggle for survival as, trapped and cornered, the Seekers must overcome not just their pursuers, but also their own doubts and fears as their own faith . . . and even their sanity . . . begins to unravel. Their beleaguered company threatens to fracture beneath the pressure of constant pursuit and uncertain reward as they ask- Is this quest worth the sacrifice of their lives? But still, something ancient and powerful calls them forward, promising answers to questions they've only dared to whisper in the dark. Because their search is now not only one of survival, but has evolved into a battle for the soul of humanity itself. And the hunters that stalk them are not all of this world. A Gripping Tale of Power, Deception, and the Courage to Seek Truth Fans of Frank Peretti, Ted Dekker, and the sprawling worlds of Dune and Atlas Shrugged will be captivated by the pulse-pounding fusion of high-stakes thriller, epic sci-fi, and profound spiritual warfare. ⚡ A suspense-filled journey into a world where illusion is law and questioning it means death. If you love stories of faith, defiance, and the battle against unseen tyranny, this is the book for you. The Order has ruled from the shadows long enough. Are you ready to see the truth? Learn more about J. A. Webb on his WEBSITE and follow him on GoodReads and BookBub. Listen to the first episode HERE. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

 Looking for a cozy holiday read, Tasha Tackett's got you covered. Listen in while we talk about her Holidays in Hadley Springs series. Don't know about you, but Planning for Nickie sounds delightful. note: links may be affiliate links that provide me with a small commission at no extra expense to you.  EEEP! I had a blast chatting with Tasha about her Hadley Springs series. I'm thinking we need to urge her to go on to do more than just major holidays. What about National Donut Day or Beach Reads Day (that's a thing, right?  If not, maybe she can make it one!) Planning for Nickie by Tasha Hackett  "Fifty-three weeks is plenty of time to find a wife. One week to plan, fifty-two to execute." Career-obsessed Mark is history. From now on, my heart is open and ready for a family. No more fifth wheel. No more working alone through dinner in restaurant booths. Solo Mark is out. Family man is in. As with every challenge, I've divided the task into a step-by-step process. While on holiday in Hadley Springs, Nebraska, I drafted the twelve-month plan. I included a detailed description of what I'm looking for and a spreadsheet for the expected timeline. Project: Find-A-Wife will commence as soon as I return home to Phoenix. It's all well and good until I join my cousins on a blizzard walk for a few donuts. Who knew a chance encounter with a scrubs-wearing, sweet-smiling, schedule-wrecking woman would derail my life so efficiently? To Do: 1. Drink coffee 2. Review the plan 3. Find a wife *** If you loved the Carol Award-winning novel, Waiting for Gilbert (Holidays in Hadley Springs, Book 1), get ready to fall in love all over again in Hadley Springs, Nebraska. Learn more about Tasha on WEBSITE and follow her on GoodReads and BookBub. Subscribe to her YouTube channel so she gets paid for sharing her FREE Audioboks! Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

After a pile of sweet romances, sometimes you need something with... teeth.  You know?  And what's better than a book with a bit of both?  Listen in while Lori DeJong and I chat about Mistletoe and Malice! note: links may be affiliate links that provide me with a small commission at no extra expense to you.  This was such a fun conversation. And chatting about the fun of hiding from would-be abductors, reluctant bodyguards, and all the fun?  How could it not be??? Mistletoe and Malice by Lori DeJong After barely escaping an attempted abduction, Houston attorney Riley Hudson is forced to accept her wealthy father's demand for private security. The last thing she wants is a bodyguard—especially one as maddeningly arrogant, bossy … and handsome as Colton Blankenship. Yet as the threat against her escalates, she begins to rely not only on his skills, but his steadfast presence. Colton isn't thrilled about giving up his hard-earned holiday vacation to protect a spoiled heiress. But he soon learns Riley is nothing like he expected. Fierce, independent, and unwavering in her faith, she's everything he thought he'd left behind after tragedy shattered his own beliefs. As the unknown threat circles closer, the tension between them ignites into something deeper … and far more perilous. When a second attempt on Riley's life nearly succeeds, Colton faces a terrifying truth. Protecting her means risking more than just his life. Haunted by a past he can't outrun, and a faith he's all but lost, he must decide if he can trust God again … before he loses Riley—and his heart—for good. We also talked about the final book in her True Calling series, Love's True Measure. You can learn more about Lori (and join her newsletter!) on her WEBSITE. Find her on GoodReads and BookBub. Listen to the first two episodes about the True Calling series HERE and HERE. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

What's better than a second-chance romance?  Maybe one wrapped in a beautiful women's fiction story?  Listen as Rachel Hauck and I chat about her latest book, The Sands of Sea Blue Beach. note: links may be affiliate links that provide me with a small commission at no extra expense to you. Loves writing about characters healing their wounds and coming to the knowledge of Truth.  Psst... don't miss Meet Me at the Starlight Inn, too! Sands of Sea Blue Beach by Rachel Hauck Can anything rekindle the summer love between former sweethearts facing old wounds and a divided town? Emery Quinn finds herself at a crossroads between her career and complex family dynamics. Struggling to connect with her blended family and ready for a fresh start, Emery accepts the position of editor-in-chief at the Sea Blue Beach Gazette. Upon her return to the Sands Motor Motel, she is flooded with bittersweet memories of her late mother and past regrets from a long-ago summer. Architect Caleb Ransom has returned home to Sea Blue Beach, a place filled with cherished memories and potential opportunities. He means to make a difference for his family and his hometown by caring for his troubled sister's son and preserving the history of the town as the leader of the new Main Street initiative. He certainly never expected to run into Emery Quinn, the girl who captured his heart sixteen summers ago. As Emery and Caleb revive their friendship, they find themselves facing a bitterly divided town. Together, they navigate family challenges, professional setbacks, and a high-stakes royal visit to discover how forgiveness and love can reshape their hearts and their destiny. You can find out more about Rachel on her WEBSITE.  Follow her on GoodReads and BookBub. And don't forget that you can get 30% off the book with free shipping at BakerBookHouse.com. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

Writing with passion for women of the past, Jane Kirkpatrick is back with Across the Crying Sands, book one of The Women of Cannon Beach. Listen in to learn about the woman who inspired this book. note: links may be affiliate links that provide me with a small commission at no extra expense to you. Women can be crazy resilient--using seemingly odd things to overcome difficulties. Taking on a mail route for mental health?  Well, if that's what she needs,  I'm all for it! I love the way Jane Kirkpatrick shows how history's women refuse to be neatly tucked into pigeon-holed boxes as a one-note.  Beautiful. Across the Crying Sands by Jane Kirkpatrick A Tale of Uncharted Adventure and Discovery Inspired by a True Story In 1888, Mary Edwards Gerritse is a witty and confident young woman who spends as much time as possible outdoors on the rugged Oregon coast, where she and her husband, John, have settled. The two are a formidable pair who are working hard to prove their homesteading claim and build a family. But as Mary faces struggles of young motherhood and questions about her family of origin, she realizes that life is far from the adventure she imagined it would be. After losing the baby she's carrying, grief threatens Mary, but she finds an unconventional way to bring joy back into her life--by taking over a treacherous postal route. As Mary becomes the first female mail carrier to traverse the cliff-hugging mountain trails and remote Crying Sands Beach, with its changing tides and sudden squalls, she recaptures the spark she lost and discovers that a life without risk is no life at all. In this inspirational historical Christian novel, a pioneer female mail carrier lives a life of resilience, including grappling with grief and the loss of a child and facing the challenges of frontier life. You can find out more about Jane on her WEBSITE. and follow on GoodReads and BookBub. Grab your preorder of book two at Bakerbookhouse.com HERE. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

Chapter books about sharing Jesus with the world?  Yes, please!  Listen in as Jenny Marcelene and I chat about her new series and the heart behind her stories. note: links may be affiliate links that provide me with a small commission at no extra expense to you.  I keep thinking of this series as "Jumanji meets The Chosen Kids" but for new readers.  How cool is that!   Christmas is coming, and this would be a great stocking stuffer for a new reader in your life! The Dreamer by Jenny Marcelene Join God's Global Plan Ten-year-old Jason is unsure if God is still at work around the world. That is, until he and his younger brother, Fred, discover a board game that transports them to countries across the globe. But one mistake could mean being stuck in a country with no way home. In The Dreamer, Jason and Fred must fulfill a strange mission to deliver a holy book to a dreamer in Afghanistan. If only the brothers knew who. Can they lose the mysterious person following them and figure out who needs the book before time runs out? Find out in this first book in Jenny Marcelene's To the Ends series. To the Ends is an international adventure series helping children ages 6-10 cultivate a biblical worldview and spark prayer for the nations.  Learn more about Jenny on her WEBSITE and follow her on GoodReads and BookBub. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

Sometimes, the dystopian worlds of good fiction feel all too familiar when it shouldn't. Listen in to see why I couldn't help but draw parallels between the worlds of J. L. Burrows' Freefalling and certain sections of the world today. note: links may be affiliate links that provide me with a small commission at no extra expense to you. Not only did we talk about Burrows' dystopian world, we also discussed the education system today and how it is and isn't serving our children. Freefalling by J. L. Burrows Under the Dome, peace reigns ... forcefully. One hundred and eighty years in the future, the U.S. government eradicates warfare and violence. Serenity should feel safe, but she doesn't. Serenity Knowles knows two things for certain. Finishing her government assigned community service as a teacher is mandatory in order to start her adult life. And stopping those in power from reconditioning two of her favorite students will ruin her chances at a future and a life. Everything she thought she once knew to be true, suddenly is now in question after her typically peaceful girls fight in plain view of everyone at school. The Federal Bureau of Acceptance storms in and collects them both for reconditioning—chemical brainwashing. With no one to help, Serenity is driven into a wild rescue and escape plan. The girls can't be made into shadow children, brainwashed and limited to a menial future. All that stands between the overreaching government and her girls is Serenity's budding faith, a furry beast companion, her modified illegal AI, and a ragtag group of men and women set against the use of cutting-edge technology and genetically modified bio-weapons on citizens under the Dome. If any of them get caught, they will be reconditioned. If they don't move fast enough, the girls will be lost. If she doesn't become a hero, any hope of a real future will be forfeit. In her transformation from a teacher with a broken family to a radical defector leading a team of rebels, Sere discovers America's deadliest threat—its own government. Also, don't miss Parabolic Orbits--Jesus' parables told in SCI FI worlds. EEEP!   Wonders within the Starlit Inn is a great idea for Christmas!!! Learn more about on WEBSITE and follow on GoodReads and BookBub. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

What happens when one of your dearest friends also happens to be one of the people you admire most in your professional world? That's exactly the conversation I get to have today—and I couldn't be more thrilled.This week's guest on the Cracking Open podcast, Nicole Meier, isn't just a brilliant creative—she's family. We've raised our kids together, navigated the loss of our parents side by side, and cheered each other on as our careers evolved. She's been a confidant, a mentor, and, without exaggeration, a savant in her craft.Nicole is a certified book coach, developmental editor, and author of four novels whose work has been featured by Booklist, Refinery29, BookBub, and PopSugar. She hosts The Whole Writer podcast for emerging authors, and is a co-founder of Book Works, where she and her partner combine book coaching and branding insight to guide writers to expand their creative community and connect with ideal readers.✨ In this episode, Nicole shares how she found her way back to creativity while raising three kids (including twins!), supporting aging parents, and juggling all the roles so many of us know too well. Once her kids were in school, she made a powerful choice: to reclaim her voice. Writing became her lifeline—and along the way, she discovered lessons in commitment, boundaries, and courage.✨ She also gets real about resistance—the sneaky excuses that keep us from doing the work we're meant to do. Whether it sounds like, “I'll start when the kids are older,” or “I don't want people to judge me,” Nicole reminds us that resistance is just fear in disguise.✨ This conversation is packed with practical wisdom—how to structure your creative day, silence your inner critic, and build your confidence through simple daily actions.And here's the beautiful truth Nicole offers: creativity isn't a luxury or a someday dream. It's a vital practice that keeps us connected to who we truly are.So grab a pen and paper for this one—you'll want to take notes. Whether you're a writer, entrepreneur, parent, or simply someone ready to stop making excuses, this episode will remind you that your creative spark never left you. It's just waiting for you to choose it.

Some authors know just how to tug at my heartstrings before I even open the book.  Listen in to see why I'm eager to read Katie Powner's latest book, When the Road Comes Around. note: links may be affiliate links that provide me with a small commission at no extra expense to you.  If you're looking for books with depth, tackling tough topics with gentleness and grace, look no further.  Powner shares her heart for story in this interview.  You don't want to miss her books. They're sure to soothe the soul and point you to Jesus. When the Road Comes Around by Katie Powner Only trouble can bring about the beauty of redemption and grace. In the small town of Grady, Montana, twenty-four-year-old Tad Bungley has a reputation for trouble. When he lands a job at Come Around Ranch, however, his life seems to take a positive turn. As he develops a soft spot for Sam, the ranch owner's disabled son, and a special bond with TJ, a rescue horse with a poor reputation of his own, Tad becomes determined not to bungle it up this time. Forty-eight-year-old Anita Wilson is too young to feel so old, but rheumatoid arthritis limits her ability to work on the guest ranch she owns with her husband. It was a risk to hire Tad for the summer, but Anita is convinced he just needs a bit of encouragement to find his footing. What she doesn't anticipate is that Tad's presence at the ranch will change everything, including her relationship with her son. And when Tad finds himself in more of a mess than ever, he and Anita must learn when to hold on, when to let go, and what grace really means. Learn more about on WEBSITE and follow on GoodReads and BookBub. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

The one-year anniversary for book one of the Dauntless Defenders is TODAY! Listen in to  my chat with Taylor S. Newport and learn all about the series and the latest in it, No Time to Die. note: links may be affiliate links that provide me with a small commission at no extra expense to you. The Dauntless Defenders series novels do not stand alone. Be sure to read the first book first.  By the time we got done talking about these books, I was ready to forget the book I NEEDED to work on and just read for a few days.  Can you blame me? No Time to Die by Taylor S Newport The enemy believes the battle is nearly over, but he's just getting started. Sector 17 has tried to silence the Ghost of Oz, but he doesn't back down. Back on the hunt, Tyler Reid uncovers chilling truths that challenge everything he knows about his enemy and the woman who works for them. Caught between protecting a Russian heiress and the job she has to do, Tyler starts to question who he can rely on. Alexandra "Alex" Romanova has been told who she is, but fragmented memories hint at a past she's reluctant to reclaim—a past far darker than what she remembers. When Tyler offers her a chance to escape her cruel boss at Sector 17, the plight of young recruits being turned into killers weighs heavily on her conscience. She's determined to give them the same freedom she's found, but doesn't realize that in doing so she has put them all at risk. As the head of Sector 17 clings to power, Tyler and Alex are caught in the middle of a deadly war for lives, freedom, and revenge. With enemies closing in on all sides, they can't save everyone. The stakes are higher than ever—there is no time to die. Don't miss book three on January 23, 2026. Learn more about Taylor on her WEBSITE and follow her on GoodReads and BookBub. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

When I looked at the cover of These Blue Mountains by Sarah Loudin Thomas, I couldn't help but think of the cover from the early editions of Anne of Green Gables. Listen in to see what Sarah has to say about that. note: links may be affiliate links that provide me with a small commission at no extra expense to you. We talked about so much that I have a hard time remembering everything, but I loved hearing about how Sarah writes the stories that inspired previous books and her next one, too. Inspired by the book, The German Invasion of Western North Carolina by Jacqueline Burgin Painter These Blue Mountains by Sarah Loudin Thomas  A moving story of love, betrayal, and the enduring power of hope in the face of darkness. German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda is stunned to see Fritz's name in a photograph of an American memorial for German seamen who died near Asheville, North Carolina. Determined to reclaim his body and bring closure to his ailing mother, Hedda travels to the US. Her quest takes a shocking turn when, rather than Fritz's body, his casket contains the remains of a woman who died under mysterious circumstances. Local deputy Garland Jones thought he'd left that dark chapter behind when he helped bury Fritz Meyer's coffin. The unexpected arrival of Hedda, a long-suffering yet captivating woman, forces him to confront how much of the truth he really knows. As they work together to uncover the identity of the woman in the casket and to unravel Fritz's fate, Hedda and Garland grow closer. But with Hedda in the US on borrowed time while Hitler rises to power in Germany, she fears she'll be forced to return home before she can put the ghosts of her past to rest. Learn more about Sarah on her WEBSITE and follow her on GoodReads and BookBub. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

Ellen Butler is the international bestselling author of the Karina Cardinal mystery series, praised by Publishers Weekly as “intelligent escapism.” Drawing on her real-life experience working on Capitol Hill and with a medical association in Washington, D.C., Butler infuses her fast-paced mystery-action novels with authenticity and intrigue.In addition to her contemporary thrillers, Butler writes the Ariadne Winter historical mysteries and award-winning historical spy fiction. Her novel The Brass Compass has earned numerous accolades, including the Speak Up Talk Radio Firebird Book Award, the IndieReader Discovery Award, and a Readers' Favorite Silver Medal for Historical Fiction.The sequel, Operation Blackbird: A Cold War Spy Novel, was inspired by true events and went on to win the prestigious Next Generation Indie Book Award gold medal for historical fiction. Facebook Page: www.facebook.com/EllenButlerBooksInstagram: https://www.instagram.com/ebutlerbooks/BookBub: https://www.bookbub.com/profile/ellen-butlerWebsite: https:///www.ellenbutler.net*****************About SinCSisters in Crime (SinC) was founded in 1986 to promote the ongoing advancement, recognition and professional development of women crime writers. Through advocacy, programming and leadership, SinC empowers and supports all crime writers regardless of genre or place on their career trajectory.www.SistersinCrime.orgInstagram: https://www.instagram.com/sincnational/Bluesky: https://bsky.app/profile/sincnational.bsky.socialThreads: https://www.threads.net/@sincnationalFacebook: https://www.facebook.com/sistersincrimeTikTok:: https://www.tiktok.com/@sincnationalThe SinC Writers' Podcast is produced by Julian Crocamo https://www.juliancrocamo.com/

 Oh, boy! Patricia Bradley is at it again!  When you hear the lengths this author goes through to get things right, you can see why she's so beloved. Listen in for a chat about On the Edge of Trust! note: links may be affiliate links that provide me with a small commission at no extra expense to you. Okay, so maybe Patricia didn't ask a ranger where a good place to hide a body is this time, but she sure did have a lot of fun research stories to tell.  This Logan Point novel will keep you on your toes. I can't wait to get started.  On the Edge of Trust by Patricia Bradley Sometimes the closer you get to justice, the deadlier it becomes When decorated FBI undercover agent Scott Sinclair suffers a gunshot wound in his right arm, the injury threatens his future career in the field. He is determined to regain his former job by training himself to use his left hand, and failure is not an option--especially when he's unofficially pulled into an investigation. Tori Mitchell is a passionate crime reporter and podcaster who has dedicated her life to seeking justice. Her relentless pursuit of the truth has freed a wrongfully convicted man from prison, making Tori an enemy of the true killer. When her nephew is accused of a different murder, nothing can stop her from getting involved and clearing his name. Soon after Tori and Scott reconnect on the case, shots are fired, leaving them to wonder which of them has been targeted. As the investigation intensifies, so do the threats and the sparks between them, but Tori's doubtful if she can extend grace and trust to Scott. They'll have to combine their skills and rely on their growing relationship to outsmart the killer.  Learn more about Patricia and her books at PTBradley.com and PatriciaBradleyBooks.com! Don't forget to follow her on BookBub and GoodReads. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

 A chat with Tracie Peterson is always a treat, and this was no exception. Listen in as we talk about A Moment to Love, the last in the Hope of Cheyenne series.  note: links may be affiliate links that provide me with a small commission at no extra expense to you. I've been loving what Tracie is doing in this Cheyene series, but something about this book really hit home. I think the themes of revenge for heinous crimes and the indignity of our work being stolen are things we relate to whether it's the 19th or the 21st century. Also, don't miss out on her Christmas novella collection with Karen Witemeyer and Misty M. Beller, On a Midnight Clear.  A Moment to Love  by Tracie Peterson A shared heart for justice pulls them together, but is their love strong enough to survive their trials? Dr. Carrie Vogel's heart is shattered when her groundbreaking medical research is stolen and falsely credited to her ex-fiancé. With years of diligent work lost, she grapples with the disastrous turn of her career and leans on her faith for strength. When she learns that her Pinkerton friend Spencer Duval is on a justice-driven mission to her hometown of Cheyenne, she agrees to an arranged marriage to provide him with a cover story. But merely pretending to be in love with Spencer becomes increasingly difficult the more time she spends with him. Spencer is determined to apprehend the ruthless murderer who killed his father years ago, but his quest ignites unexpected emotions--both for Carrie and about the desire for revenge that has dominated his life. As the web of suspects tightens, their futures hang in the balance, and they must learn to trust God's plan as unexpected love takes flight. Return to Cheyenne, Wyoming, with bestselling author Tracie Peterson for a journey of healing and forgiveness in this exquisite western frontier romance that will appeal to readers of faith-filled stories and When Calls the Heart. Don't forget that you can get this and her other books at 30-40% off with FREE US shipping from Bakerbookhouse.com Learn more about Tracie Peterson on her WEBSITE. Follow her on BookBub and GoodReads. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

From a master of Biblical Fiction, Connilyn Cossette is back with a new book set in the time of Saul and David. Listen in to learn more about The King's Men series. note: links may be affiliate links that provide me with a small commission at no extra expense to you.  I loved chatting with Connilyn about this series. One thing that struck me was that the time period--I'd never thought about how things that happened in the Bible happened during historical "ages" like the Iron Age.  Whoa. This series really gives new perspective on the time and culture surrounding the time of Saul and David. That's the richest part of good Biblical fiction--giving you insight into how they probably lived.  Splendor of the Land by Connilyn Cossette Gavriel, a soldier in the elite company of Yonatan--son of King Saul--dreams of forging his destiny through crafting weapons with his own hands. Despite earning his place among Israel's finest, he is haunted by a dark past that no distraction can dispel. When his reckless behavior crosses a line, Yonatan gives him one last mission to prove his worth: help persuade a distant Kenite tribe to sever their ties with the Amalekites. Zahava, a gifted goldsmith hidden behind her father's legacy, lives in the shadows due to her physical affliction. Her unmatched and unrecognized talent is a closely guarded secret within her family. Disheartened by a future that seems unattainable, she resigns herself to a life of obscurity. However, when Gavriel arrives in her village, they're tangled together in ways neither could have imagined. As they navigate unforeseen dangers and enemy threats, Gavriel must confront his past and either bend his knee to the One True King or lose the woman he loves forever. Set against the backdrop of ancient Israel, this exhilarating Old Testament-era tale is threaded with themes of redemption, courage, and sacrifice. This Iron Age story will appeal to readers of biblical fiction, Francine Rivers, Tessa Afshar, and Angela Hunt.  Splendor of the Land is still 30% off with FREE US shipping from BakerBookHouse.com. Don't forget to get your novella on her WEBSITE (and sign up for her newsletter!) You can also find Connilyn Cossette on BookBub and GoodReads, and don't forget Connilyn's Bibliophiles on Facebook. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

There's something extra special about historical romance at Christmastime, so chatting with Julie Klassen about A Sea View Christmas was guaranteed to be a fun time. Listen in to hear about Julie's latest novel. note: links may be affiliate links that provide me with a small commission at no extra expense to you. Julie shared about research, the series, and how Christmas looked in Regency times.  A Sea View Christmas by Julie Klassen  The holiday stirs up excitement as fondly remembered guests come to stay and acquaintances grow into more. . . . With a promise to her youngest sister, Sarah Summers declares that this year's Christmas at Sea View will exceed all expectations. But an upcoming trip to Scotland--and the prospect of becoming reacquainted with dashing widower Callum Henshall--blows a flurry of doubts into her mind. Sarah had discouraged his attentions before yet soon finds herself once again torn between attraction and duty as alluring thoughts of a second chance at love weave their way into her practical heart. Meanwhile, seventeen-year-old Georgiana eagerly anticipates the exciting Christmas of her dreams after last year's dull, disappointing holiday filled with endless chores. She enjoys all the promised parties, music, and dancing, but is taken by surprise when young love comes knocking. Does the festive romance of a Sea View Christmas hold the key to a happily-ever-after for both sisters? Spend the holiday season with the Summers sisters on the charming Devonshire coast, where family bonds are strengthened, love is rekindled, and Christmas joy abounds. Learn more about Julie on her WEBSITE and follow her on GoodReads and BookBub. Don't miss the Regency Facebook Group HERE! A Sea View Christmas is available at 30% off with FREE US shipping from BakerBookHouse.com Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

 Kate Angelo is one of the best "new" authors out there. I LOVE her suspense (and so did my mom!)  But The King Legacy takes this to a new level. Listen in and see why I'm crazy excited for this series. note: links may be affiliate links that provide me with a small commission at no extra expense to you.  The King Legacy deals with a guy who runs a gym where law enforcement officers workout in the same place as at-risk kids. Wouldn't a place like that be a game changer in cities all over the country??? Girl Lost by Kate Angelo  A LOST BABYLuna Rosati found acceptance and comfort with her childhood foster family, but when she became pregnant at sixteen, she gave the baby up for adoption and left without a word. Now a CIA counterintelligence officer, Luna wants to reconcile her fractured sense of self by finding the only blood family she has--the teenage daughter she's never met. As Luna closes in on learning the girl's identity with the help of her mentor, Stryker, she prepares to meet him in her old neighborhood--the last place she wants to be. Then Stryker is captured.    AN INESCAPABLE PASTSpecial Agent Corbin King changed his last name to escape the shadow of his convicted father serving a life sentence. When he runs into Luna, the object of his failed teenage romance, the two must put their pasts aside and work together to expose a secret that someone's willing to kill for. A DEADLY THREATBut when they encounter a kidnapping, missing bodies, and murder, the secrets Corbin and Luna are keeping from one another are only the beginning of the threat they face with more than their own lives at stake. "Kate Angelo skillfully unveils the savagery of greed under the pretense of good."--DIANN MILLS, bestselling writer "An exciting story that will capture readers' emotions while also taking them on a pulse-pounding, suspenseful roller coaster ride they won't soon forget."--NANCY MEHL, author of the Erin Delaney Mysteries To learn more about Kate Angelo, visit her on her WEBSITE. You can also find her on BookBub and GoodReads. Don't forget you can get the book at 30% off and FREE US shipping from Bakerbookhouse.com Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

 Christmas is beautiful any time of year--whether it's in autumn to prepare you for the upcoming season, in winter while you're in active holiday mode, prolonging the joy into spring, or having fun with Christmas in July (when we often need the illusion of cool!) Listen in to see what's up in Bavarian Falls this summer! note: links may be affiliate links that provide me with a small commission at no extra expense to you.  I had a blast learning about Katie's planning, choosing the place, the in-person research to get things just right--everything!   A Very Bavarian Summer by Katie M. Reid Holly Noel Brigham is thrilled about her boyfriend's upcoming visit to Bavarian Falls. What could go wrong? Navigating a long-distance relationship is no picnic. Work demands, a wildfire, and insecurities threaten Holly's and Nik's summer plans and future goals. What was supposed to be a season of carefree dates and tender kisses is complicated by unexpected loss, a surprise visitor, and the pressure of the Christmas in July Festival. In an effort to strengthen their relationship, Holly and Nik decide to ask each other twenty questions... What do you dream about? What makes you cry? What are you second-guessing? What makes you angry? Why do you love me? The questions eerily parallel reality, causing a roller coaster of emotions and a high-elevation argument. Is Holly's and Nik's relationship strong enough to endure some twists and turns or is this the end of the road? Learn more about Katie on her WEBSITE and follow  her on GoodReads and BookBub. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!

There aren't enough authors willing to tackle the difficult stories. There just aren't.  Many (guilty here!) feel inadequate to the task, want to escape the tough stuff rather than confront it--so many reasons. Listen in as I chat with D. T. Powell about what made her write, With Mercy's Eyes. note: links may be affiliate links that provide me with a small commission at no extra expense to you.  Loved chatting with Powell about her heart for those who often find it hard to interact with Christians--whose choices make others uncomfortable.  Powell shows love and compassion without ignoring Biblical truth, and the result is a powerful story we could all learn from. With Mercy's Eyes by D. T. Powell He turned his back on God a long time ago. But God never forgot him. Six months after struggling actor Lane Harris lost his husband in a tragic accident, he lands a movie role guaranteed to put him on the Hollywood map. But one producer holds the power to shut down his shot at stardom—and she's a Christian. If she finds out he's gay, it's over. Lane is careful not to say too much around her. When an alcohol-fueled tryst with his co-star ends in humiliation, and his landlord hands him an eviction notice, Lane looks for someone to talk to. He finds a confidant in the Christian producer. After a night of too little sleep and not enough coffee, he lets slip his sexual orientation. Instead of a verbal flogging, the woman recounts recently losing her own husband. The only Christians Lane knows condemn him upon learning he's gay. But this one is different. She doesn't embrace his sexuality, but instead of treating him with disdain, she offers compassion. Christians are supposed to hate people like him. So, why doesn't she? - - - - - - - With Mercy's Eyes by D. T. Powell is an issue-facing, contemporary novel for adult churched Christians. It addresses homosexuality and same-sex attraction from a Biblical perspective without falling into the trap of the extreme responses we too often see from modern churches. It holds similar views to Jackie Hill Perry, Becket Cook, Rosaria Butterfield, and Christopher Yuan. Learn more about on WEBSITE and follow on GoodReads and BookBub.   withmercyseyes.com Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!