Podcasts about launch strategy

If your launches feel flat, your leads ghost you, or your once high-converting tactics aren't working anymore… This episode is your wake-up call.What worked in 2020 doesn't work anymore, so I'm breaking down 6 powerful sales swaps that are the new way of working in 2025. Plus, I'm gifting you a checklist with 50 sales actions you can start using today to reignite your sales momentum.Message me “CHECK50” on Instagram or click the link here to get your free sales checklist: https://fastforwardamy.com/50salesactions  Follow me on Instagram for more business and mindset tips: instagram.com/fastforwardamy Discover my free trainings and ebooks: fastforwardamy.com/freeresources

Ever feel like email marketing is more pressure than progress? If you've been second-guessing your subject lines, worried you're emailing too much (or too little), or thinking your list is “too small” to make sales, this conversation is for you. In episode 442 of Amplify Your Success Podcast, I'm joined by Jenny Roth, a relationship-first copywriter who's helped hundreds of female founders simplify their email marketing and get better results—without needing a huge list. We unpack how to shift away from outdated “volume-over-value” tactics and into a smarter, more aligned approach rooted in trust, storytelling, and strategic timing. Jenny shares why some of the best sales emails are the ones that sound most like you, what to send when you're not launching, and how to turn even a tiny list into a profitable one. We also explore pre-launch strategy, content planning, and the mindset shifts that help you finally enjoy writing emails (yes, really!). Whether you're in a launch season or just looking to build stronger connections between sales, you'll walk away with easy-to-implement tips for email success—starting now. Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here:  

#101: You can join Money Makers here: https://loublakely.com/mm In today's episode, I'm joined by one of my amazing clients, Jodine McIntyre from Social Smarty — a social media trainer who went from stalled launches and self-doubt to doubling her membership and recurring revenue using the exact launch system I teach inside Money Makers.We dive into her story of launching, what really changed for her this time, and why launching is about more than just strategy — it's about support, mindset, and structure that works.Inside this episode:Why Jodine used to bail mid-launch (and how she stopped)What made the biggest difference in her most successful launch everThe “aha” moment she had about her membership business modelHow launching is helping her shift from client work to true freedomIf you're on the fence about joining Money Makers or wondering what's really possible for you — Jodine's story is a must-listen. View the full shownotes with all links and resources here:https://loublakely.com/jodine-mcintyre-social-smartyEnjoy the episode, Lou xx I'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

Hi there! Have you ever wondered what it really takes to pull off a 10K launch? Not the Instagram-perfect version with champagne corks popping, but the real, step-by-step process from someone who's done it before. In today's episode, I'm lifting the lid and sharing exactly how I would create a 10K launch in my nutrition business from scratch. Spoiler alert: it's not as hard as you think!So, grab a cuppa, get comfy, and let's dive in. This episode is packed with actionable steps, mindset shifts, and some real talk about the mistakes to avoid. Oh, and I'll be sharing the story of a client who went from a nervous wreck to a five-figure launch without even creating her content first.

Send us a textIn this behind-the-scenes solo episode of Walk 2 Wealth, I break down the entire step-by-step game plan for how I'm aiming to make $100K in a single day.I walk you through the exact tools, offers, emails, and strategies I'm using — from how I'm setting up my 4-day AI challenge, to building a launch plan around email, reels, daily content, and strategic partnerships. But more importantly, I talk about the mindset behind it all: letting go of control, leaning on faith, and growing through the process, regardless of the outcome.Inside this episode:The structure of my $100K Challenge funnelWhy 68 conversions at $1,497 is the magic numberHow I'm using social proof and live testimonials to convertThe launch “Trinity”: the 3 books guiding my game planWhy failure isn't final—and this isn't just about moneyWhether you're launching your first product or scaling a six-figure business, this episode is a transparent look into the real work behind the big goals.Support the showHOW TO SUPPORT THE WALK 2 WEALTH PODCAST: 1. Subscribe, Rate, & Review us on Apple Podcasts, Spotify, YouTube, or your favorite podcast platform. 2. Share Episodes with your family, friends, and co-workers.3. Whether you're just starting your business or your business is established, ChatGPT can help you take your business to the next level. Get Instant Access To My List of Top 10 ChatGPT Prompts To Save You Time, Energy, & Money: HTTPS://WWW.STOPANDSTARE.MEDIA/AI

This episode is a real-time debrief of a launch that turned out nothing like I expected. I'm unpacking what I thought would be a low-lift, high-reward move and why I had to make a major, unexpected decision mid-way through.Whether you're in the middle of a launch, gearing up for one, or you're starting to side-eye the whole launch model altogether, this convo is for you. I'm sharing the behind-the-scenes of what shifted for me in real time — and what I think might be shifting across the industry too.What's inside this episode:The unusual decision I made mid-way through (and what made me trust my gut)What had me triple-checking my links, my copy, and my own sanityThe behind-the-scenes numbers that made me stop in my tracksA surprising stat that's never bothered me... until nowMy theory on what's really going on in the digital sales space right nowWhy I don't think we can keep treating launch revenue as the whole sundaeResources: Predictable Sales: a secret podcast around making predictable – even daily – sales Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Ready to get some help with optimizing your podcast launch? Check out my Podcast Launch Blueprint coaching program: https://www.podcastingbusiness.school/launch    

LAUNCH EARLY. EARN MORE. DOMINATE STRS IN A DOWN MARKET.Most hosts wait too long to list their property.Losing the prime booking window and leaving thousands on the table.In this episode, we break down:How one STR booked $18,000 before the remodel was doneWhy booking windows matter—and how to win themThe Pre-Stay Checklist that guarantees 5-star reviewsHow economic downturns = once-in-a-decade STR opportunitiesWhy boutique STR operators are set to dominate as big players collapseBear markets don't break businesses…they build millionaires.Now is the time to pre-launch, optimize, and invest smart.00:00 - Understanding Market Volatility in STR Investing02:30 - Economic Trends Impacting Short-Term Rentals05:15 - How Interest Rates Shape STR Profitability08:40 - Inflation, Tariffs, and Their Effect on Real Estate12:10 - Strategic Investing During Economic Uncertainty16:30 - Recession-Proofing Your STR Business20:00 - Leveraging Financial Cycles for Wealth Creation24:15 - Building a Sustainable STR Portfolio in Any Market28:45 - How Government Policies Affect STR Hosts33:20 - Future-Proofing Your Real Estate Investments38:10 - The Power of Data-Driven Decision Making42:30 - Final Advice: Staying Ahead in an Unpredictable MarketGet FREE Access to our Community and Weekly Trainings:group.strsecrets.com

LAUNCH EARLY. EARN MORE. DOMINATE STRS IN A DOWN MARKET.Most hosts wait too long to list their property.Losing the prime booking window and leaving thousands on the table.In this episode, we break down:How one STR booked $18,000 before the remodel was doneWhy booking windows matter—and how to win themThe Pre-Stay Checklist that guarantees 5-star reviewsHow economic downturns = once-in-a-decade STR opportunitiesWhy boutique STR operators are set to dominate as big players collapseBear markets don't break businesses…they build millionaires.Now is the time to pre-launch, optimize, and invest smart.00:00 - Understanding Market Volatility in STR Investing02:30 - Economic Trends Impacting Short-Term Rentals05:15 - How Interest Rates Shape STR Profitability08:40 - Inflation, Tariffs, and Their Effect on Real Estate12:10 - Strategic Investing During Economic Uncertainty16:30 - Recession-Proofing Your STR Business20:00 - Leveraging Financial Cycles for Wealth Creation24:15 - Building a Sustainable STR Portfolio in Any Market28:45 - How Government Policies Affect STR Hosts33:20 - Future-Proofing Your Real Estate Investments38:10 - The Power of Data-Driven Decision Making42:30 - Final Advice: Staying Ahead in an Unpredictable MarketGet FREE Access to our Community and Weekly Trainings:group.strsecrets.com

Ready to get some help with optimizing your podcast launch? Check out my Podcast Launch Blueprint coaching program: https://www.podcastingbusiness.school/launch    

Ready to get some help with optimizing your podcast launch?   Sign up to work with me directly with my Podcast Launch Blueprint program: https://www.podcastingbusiness.school/launch   Apply to come on the show for a Podcast Launch Strategy Session: https://www.podcastingbusiness.school/apply    

You're ready to launch your first product on Amazon, but how do you actually get it from an idea to your customer's hands?   In this episode, I'll walk you through the exact steps to place your first Amazon FBA order and set yourself up for success.   We'll cover how to find reliable suppliers, order product samples, gather feedback, and validate your product before making a full order.   I'll also share how to negotiate with manufacturers, pay safely, and prep your product for Amazon's FBA warehouses with the right labels and packaging.   Key Topics Covered:   How to choose and vet suppliers on Alibaba Ordering and evaluating product samples the smart way Collecting feedback to improve your product before launch Safely placing your first full inventory order and preparing it for Amazon FBA   All My Resources: https://www.andyisom.com

Watching a startup hit a wall despite pouring your heart into it can be exhausting. It's easy to feel like something's missing when the typical “build first, grow later” playbook doesn't seem to click. The frustration often comes from putting so much focus on the product that other vital pieces—like understanding your audience or refining your approach—get sidelined. Success sometimes feels more about adapting than following any one formula. David Hirschfeld is an influential figure in the software industry, with over 30 years of comprehensive experience. He's the founder of Tekyz, a company dedicated to supporting startups with innovative strategies and solutions. Today, David tells us about the critical importance of understanding market needs early, the pitfalls of conventional startup approaches, and how a shift in mindset can significantly impact a company's trajectory toward success. Stay tuned! Resources Tekyz: Bespoke Software Development. Hyper-Exceptional Development Team. David Hirschfeld on LinkedIn David Hirschfeld on Facebook

DAY 4: HOW I MADE $215K IN 2 WEEKS - Discover My 4-Part Timeless (+ Recession-Proof) Launch Strategy (The Set-Apart Launch Holiday Edition) Here I'm going to teach you my 4-marketing launch process and how I was able bring in some serious income by trusting God's purpose for me and the message he put inside of my heart. AND...it's recession-proof. Register for The Set-Apart Launch: ⁠⁠⁠https://ashleyjuneco.krtra.com/t/3JIOkcMQrDCp ⁠⁠⁠ Enroll: ⁠⁠https://www.wildandradiant.com/⁠⁠  Book a Call (Serious People Only): ⁠⁠https://ashleyjuneco.as.me/selahcollectiveSAL⁠⁠  Join Facebook Group: ⁠⁠⁠https://www.facebook.com/groups/setapart⁠

In today's episode, we reveal the powerful, seasonal approach to launching your product or service during the winter months. While many see it is a time to slow down and cruise through the holidays, it can actually be an incredible opportunity to tap into the potential for growth and change.Learn how to tap into the unique energy of this season, craft irresistible offers, and create a launch plan that connects with your audience when they need it most. Whether you're planning a holiday release, or preparing for the new year, this episode is packed with insider tips to make your winter launch a success!

Launching a digital product in the financial sector is a high-stakes challenge where the cost of failure can be immense. This episode dives into the critical elements of a successful launch strategy and the risks of falling short—such as losing customer trust or facing significant financial losses. The 2018 TSB Bank app failure is a powerful example, costing the bank £176 million due to poor planning and testing.Learn what it takes to get it right: phased rollouts, thorough testing across platforms, integrating user feedback, and a well-structured approach to every launch phase. Find out:What makes or breaks a digital product launchHow user insights shape product successThe broader technological and societal impacts of product launchesRead the full article on UXDA's blog: https://www.theuxda.com/blog/poorly-executed-launch-could-sink-even-perfect-financial-product* AI podcast on UXDA article powered by Google NotebookLM

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab What kind of vehicle did the mushroom drive? A spores car, of course! We've covered at least three other mushroom products from Shark Tank, but nothing with a $7M valuation. Will this product make the Sharks give a shiitake or will the Sharks think this founder needs way more room to grow? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank products. Listen for: Uncommon business model Increasing LTV Pros and cons of pre-sales Know a segment or company we should feature from Shark Tank? Let us know at podcasts@hubspot.com Another Bite is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux. Editing by Robert Hartwig and support from Alfred Schulz.

In this segment, Necole Kane reveals the bold moves and smart strategies that fueled the launch of My Happy Flo. Discover how her unwavering confidence led her to order a whopping 5,000 bottles for her first inventory. What was her secret? A clever period health quiz that turned over 2,000 responses into $25,000 in pre-orders within just seven days. Tune in to hear how Necole's innovative approach and keen insights can inspire you to take your product-based business to the next level. Learn why outsourcing is crucial and how to harness the power of a warm audience to supercharge your launch. Listen to the full episode here Apple Podcasts: https://podcasts.apple.com/us/podcast/8-queen-of-career-pivots-necole-kane-on-truths-about/id1754566090?i=1000666126804 Spotify: https://open.spotify.com/episode/6VeiTedf1RAoXBAkI8MdgV?si=d2910482efb44d20 Youtube: https://youtu.be/EdIEfRjUJ9g?si=0UJizR_UNaiUPe8X GUEST RESOURCES  Necole Kane IG | @hellonecole RESOURCES Jasmene Bowdry  IG | @jasmenebowdry [WARDROBE CHECKLIST] Ready to revamp your style effortlessly? Get your free Wardrobe Essentials Checklist to start upgrading your wardrobe with my must-have timeless pieces. Visit this link to grab your free checklist and let's elevate your style starting today! [DIGITAL LIBRARY] Unlock your ecommerce potential and scale your business with my digital resource library at jasmenebowdry.shop! This digital library holds years of industry knowledge, insider tips, actionable insights and advanced strategies to help you scale your business, align your personal style with your message, and prepare for mass retail placement. Visit jasmenebowdry.shop and let's take your brand to the masses! AND This is produced by EPYC Media Network

Episode 103: Kelly Roach is one of the most successful business coaches around today. One of the unique things about her business model is that she's used the SAME strategy from the beginning to build multiple different businesses… her “Live Launch” method.In this episode, Heidi Frost, the director of coaching for Kelly's Business Advisory, gives us an inside look into Kelly's Live Launch method. She explains how to apply the strategy to both high ticket and low ticket offers, how they promote the live launch, how they engage with registrants before the event to encourage high show rates, what to do during the Live Launch, how to pitch your offer, and more!About Heidi Frost: As the Director of Coaching for the Business Advisory at Kelly Roach coaching, Heidi specializes in helping clients create sustainable, scalable and predictable profits through sustainable growth strategies and implementation of the Live Launch method.After a 19+ year career in occupational therapy, Heidi left the healthcare industry to advance her skillset in coaching and working with business owners and entrepreneurs to scale their impact and income, without sacrificing their health, their time, or their fulfillment.Her accountability and implementation-driven approach to working with clients has led to 6 and 7 figure results for entrepreneurs across industries.Grab the Live Launch SOP - https://books.kellyroachcoaching.com/sop-opt-in-orgConnect with Heidi:https://www.linkedin.com/in/heidi-frost/ https://www.facebook.com/heidilynnfrostWant to learn more about how to build a successful online business from the ground up? Grab your FREE copy of our online course, "Zero to $20k Blueprint" where you'll learn how to build a simple, scalable online marketing system that will quickly generate paying customers & clients for your online business.Get it NOW, by visiting our website at https://DigitalTrailblazer.com✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Are your launches not converting like they used to? If you're feeling frustrated with diminishing returns and wondering why your tried-and-true launch strategy isn't working anymore, this episode is going to shake up everything you think you know about launching. In this episode, I dive deep into why traditional launch strategies might not work in 2025 and what needs to change. I break down the three essential elements needed for successful launch campaigns: creative and exclusive marketing, a solid sales strategy, and a launch model that truly works for your business. Drawing inspiration from major brands like Apple and Skims, we'll find a launch strategy that actually works and cuts through the noise in the online space. Here's the truth: your audience has gotten smarter about your launch patterns, and it's time for you to evolve. I share my unfiltered thoughts on: Why copying your coach's exact launch strategy is killing your conversions The missing element of exclusive marketing that big brands nail (and we don't) How to retrain your audience's buying behavior without losing them Why stacking multiple campaigns beats back-to-back launches every time Most importantly, I explain why we need to move beyond the typical A/B launch model and create more sophisticated, segmented approaches to reaching our ideal clients. If you're planning your 2025 launch strategy or feeling frustrated with your current launch results, this episode provides fresh perspectives on how to evolve your approach. For those wrapping up their 2024 launches and heading into Black Friday, I offer specific guidance on how to use the rest of this year to retrain your audience and prepare for a more strategic 2025. Stay tuned for my special Black Friday announcement at the end! Connect with me:  Website Join our email list! Instagram Pinterest Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 

Heather dives into a quick and easy high-converting launch strategy that's perfect for those with smaller audiences. She talks about using one-on-one video replies with Loom to connect with potential customers in a more personal way. Instead of the usual automated responses, Heather's approach lets you answer questions directly, face-to-face, making it easier to build trust and boost conversions. She breaks down the steps to make this work and explains why showing up as a real person (rather than just a brand) can make all the difference in your launch. Perfect for anyone looking to add a personal touch to their launch and connect meaningfully with their audience!Key Takeaways:(02:10) The power of human connection in sales(03:00) Using video to boost conversions(06:30) Tips for using Loom for video responses(09:00) Handling customer email inquiries effectivelyDon't forget to grab the FREE Teacher Biz Starter Guide! teacherbiz.com/StartConnect With Heather:teacherbiz.com/aboutinstagram.com/teacherbiz

If you've ever hosted a mini session day or launched a new product only to receive crickets and no bookings, this episode is for you.Dolly DeLong shares how you can plan a pre-launch to grab people attention, build hype around your product, and line your audience up for a smoother sale once you do launch.Sponsor of the show: SofiGet an additional $25 deposited in your account when you open a FREE High Yield Savings Account at allheartphoto.com/sofiConnect with Dolly:Systems and Workflow Magic Podcastinstagram.com/dollydelongeducationinstagram.com/dollydelongphotoAnd follow the show atinstagram.com/witt.podtiktok.com/@wittpodyoutube.com/@wisdominthetangentsfacebook.com/groups/wittpod

Send us a textIdentify your top 3 SKUs and run targeted ads to increase sales. Building up the GMV on these SKUs is essential before engaging with mega affiliates.In this episode, Jordan West gets into the world of TikTok Shop. Whether you're just getting started or looking to scale your presence, his here to share valuable insights on creating a successful strategy. At Upgrowth Commerce, they've helped brands achieve phenomenal results, including a standout moment with one brand generating over $110,000 in a single day on TikTok Shop.Listen and learn in this episode!Key takeaways from this episode:Phased Approach: A high-level phased approach is advised for TikTok Shop:Phase 1: Establish a solid foundation with good quality, marketplace-type images for your store.Phase 2: Focus on generating sales on the top 3 SKUs by creating content and running ads.Phase 3: Engage with affiliates only after proving substantial sales and GMV on your store, using social proof and highlighting successful collaborations.Content Creation: Upgrowth Commerce uses in-house creators to produce content which is then used for ads, helping promote specific SKUs.Affiliate Strategy: Affiliates are more inclined to work with brands that show they can generate revenue. Demonstrating past successes with influencers can be persuasive.The Importance of FOMO and Social Proof: These marketing strategies are crucial when reaching out to affiliates, utilizing them to create a sense of urgency and opportunity.Becoming Desirable to Affiliates: The end goal is to have a reputation strong enough that affiliates seek to collaborate with you.LinkedIn Issue: Jordan shares a personal note about being locked out of his LinkedIn account and communicates alternate ways to connect with him.Audience Appreciation: Jordan thanks the podcast listeners for their support and encourages them to continue sharing the podcast.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy. Learn more here: Particl

How to Get Your First 100 Users BEFORE Launching Your App

Join Bradley Sutton, as he explores the intricacies of Amazon product launches with the updated Maldives Honeymoon Launch Strategy. He'll walk you through optimizing your product launches during Amazon's critical honeymoon period, sharing his hands-on experience and the latest insights from his recent testing. Learn how to utilize Helium 10's Blackbox tool for effective product research, identifying opportunities with low title density to give your product a competitive edge. We address the evolving landscape of AI and algorithm changes in Amazon, reassuring you that the fundamental principles of successful launches remain robust. Discover advanced keyword research strategies using Helium 10's Cerebro tool to enhance your product's visibility from day one. We explain how to identify crucial keywords by examining competitors' rankings and uncovering hidden opportunities through niche keywords. By focusing on keywords where top competitors are already advertising, you'll ensure comprehensive keyword coverage and improve your product's relevancy signals on Amazon. Additionally, Bradley shows you how to leverage thematically related products frequently bought together with your competitors' items to optimize your listings and advertising efforts. Finally, he'll guide you through creating compelling Amazon listings that resonate with potential buyers. Learn to prioritize relevant keywords based on competitor performance, avoid keyword stuffing, and craft emotionally engaging content. Bradley emphasizes the importance of customer reviews and the effective use of images and bullet points to highlight product benefits. Plus, he shares his experiences with test listings to ensure a smooth launch and offers strategies for balancing expenditure and maximizing ranking during the critical launch period. Whether you're launching a new product on Amazon or optimizing an existing one, these insights and strategies are designed to help you succeed in the Amazon marketplace.   In episode 600 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Maldives Honeymoon Amazon Product Launch Strategy 08:33 - Keyword Research for Amazon Launch Success 16:16 - Utilizing Cerebro Historical Trends for Keywords 20:30 - Identifying Related, Non-Competing Products 20:37 - Strategic Keywords for Amazon Product Optimization 23:57 - Effective Amazon Listing Optimization Strategy 28:04 - Optimizing Amazon Listings for Success 28:54 - Launching a Test Listing Strategy 34:04 - Setting List Price Strategy for Sales 36:13 - Amazon Product Launch Strategy and Pricing 37:10 - Amazon PPC Strategy and Optimization 41:18 - Strategies for Amazon Discounts & Price Management 45:13 - Amazon Listing Relevancy and Ranking Strategy 49:36 - Product Launch Success With Amazon Relevancy  53:26 - Annual Amazon Launch Strategy Review ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: All right, guys, it's episode 600. You know what that means. It's time for another Maldives Honeymoon Launch Strategy. I'm going to be giving you guys, step by step, what you need to do in order to have the best launch that you can have for your Amazon products. How cool, is that? Pretty cool, I think. Black Box by Helium 10 houses the largest database of Amazon products and keywords in the world. Outside of Amazon itself. We have over 2 billion products and many millions more keywords from different Amazon marketplaces, from USA to Australia to Germany and more. Use our powerful filters to search through this database for pockets of opportunity that you might want to get into with your first or next product to sell on Amazon. For more information, go to h10.me/blackbox. Don't forget you can save 10% off for life on Helium 10 by using our special code SSP10.   Bradley Sutton: Hello everybody and welcome to another episode of Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers, as of any level in the e-commerce world. All right, and for you guys watching this on YouTube. You saw me do a dramatic transition from the pool. I'm here in the Maldives at a new resort that I've never been in, and I'm recording this as I do every year the Maldives Honeymoon Launch episode. This is now like the eighth version, I think. We used to do it every 50 episodes on the on the like the hundred and the 50. Uh, now we only do it every 100 episodes. So about once a year I come out here to the Maldives on my own dime I'm paying for this myself, and then I just take a couple of day's vacation and also record the episode for Maldives Honeymoon Launch Strategy. All right, so if this is your first time listening to one of these, you don't need to go back and listen to the others, because every year I update it.   Bradley Sutton: But basically, just a brief history is I started really focusing on what can give you the best bang for your buck for launches, and we all know about the so-called Amazon honeymoon period, where you get a little bit more bang for your buck when your product is just coming out. But then I started noticing things that gave me like that extra oomph, like a very special honeymoon, which is how I came up with the name Maldives Honeymoon, and that's why I am here and, for dramatic effect. I always come here to Maldives. I'm here at a resort I've never been it's the Huvafen Fushi Hilton, I believe it's called, but really great resort out here. And I'm here on my last day and I wanted to go ahead and share with you guys the new strategy.   Bradley Sutton: So what we're going to be going over today is I'm going to go over, first of all, this is like version 6.0 of this strategy, where we are going to just break down what are the steps. And this isn't just me coming up with these steps. I've been testing it the last year. I've been testing stuff this month, last month, the previous month. I'm constantly doing tests to make sure, hey, what is the best strategy? And guess what, guys, if you listen to episode 500, the last time I did one of these episodes it's different than what I'm going to talk about today, because things on Amazon do change over time and that's why I do these every 100 episodes. So we're going to first go over the list of what makes up this strategy right now and then I'll give you guys, I'll show you guys, some examples of some things that I did, you know, show how I even came up with this, why it works. All right.   Bradley Sutton: So first let's talk about product research. You know, the Maldives Honeymoon Strategy actually can doesn't always have to, but it can start with your product research when you're finding a new product to operate. I don't always just have the Maldives Honeymoon Launch Strategy in mind, but it's something that allows me to kind of like, pick the cream of the crop. Okay, so one of those features that I look for is a low title density. In Helium 10 Black Box, you use the filter under keywords for a title density. That means how many listings on page one, um, have this exact search keyword in the title? Uh, now, first of all, hold on.   Bradley Sutton: Let me just back up really quick, and one elephant that's in some people's rooms, not in everybody's, is hey, wait a minute, isn't launch and creating listings and things completely different now, here, towards the end of 2024, because of Cosmo Algorithm and Rufus and this and that. And first of all, just spoiler, no, 100% the same. I'm not doing anything differently, differently. That being said, I'm going to go deep into I might have already been dependent on when I'm recording this, but I'm going to go deep into another episode where we talk about, uh, what the future holds because of you know, AI and different things. But the beauty is that don't listen to people who are trying to say that, hey, everything has changed right now because it hasn't, I am not doing anything differently because of AI and I'm having the exact same successes now.   Bradley Sutton: The reason is because I have never been one somebody just focusing on keyword stuffing or keyword relevancy as the be all filter and stuff. If you're doing that, yeah, your launch strategies would have gone out of fashion years ago, because Amazon searches evolved before AI, before so-called Cosmo or Rufus and things like that. No, you got to do more than just stuff your keywords or your listings with keywords. Right, we've been teaching that you have to have the customer in mind when you guys are coming up with your listing, when you're choosing keywords, and not just have the Amazon algorithm in mind. Okay, and that's what we've always, even though the kind of strategies have changed. That's what we've always focused on in the Maldives Honeymoon Strategy is you're balancing Amazon algorithm with the customer and, again, nothing has changed, even though there's Rufus now and there's, you know, develop algorithms. If you're still doing that, you are a hundred percent fine. So don't get confused with people telling you that, hey, you've got to completely change everything you do or else you're completely irrelevant to the Amazon algorithm. Now, that being said, I hope nothing changes in the three weeks that from the time I'm recording this to the time I am releasing this, because I actually am recording this before Amazon Accelerate. Who knows, maybe something will come up from Amazon Accelerate that completely changes this.   Bradley Sutton: I was teaching the Maldives Honeymoon Strategy to do refunds and giveaways for a year, year, for like two years. So the Maldives Honeymoon Strategy, you do a giveaway and you rebate them. Why? Because that was allowed by Amazon until the. I was teaching that till the very day it wasn't um. So, like I don't like to be the one who speculates about what could change, what does change. I'm going to tell you what's working, and you know we can, you know, kind of have in mind, hey, well, what could, but not to the point where it distracts you from what is working. And so that's what I'm always going to do. I'm going to give you the facts, guys, without speculation or things about what might change. And then the instant that something does change, or Amazon announces some policy shift or they announce something that you know the different way that you have to make your listings, we'll go ahead and shift them all these honeymoon strategy, right. So just keep that in mind. Everything I talk about right now has nothing to do with AI and different things, because these strategies are working right now, even though there's, you know, Rufus and different things like that. All right.   Bradley Sutton: So again, going back to the product research, low title density is something I look at because that gives me an idea. If some of the main keywords in a niche have a low title density number, that means it's going to be really easy for me to get to page one of those search results, because that's just one of the ways that Amazon algorithm works. How it says that something is relevant for a keyword is like hey, is that keyword in the title? And if there's not that many listings that have that keyword in the title, well, it's like okay, well, maybe this listing isn't that important for this keyword, all right. So that's one of the factors I look at. Another thing I could look at again, not like I'm only looking for this, but it's just stuff that gives me more confidence when I do launch, especially if I have like five or six options and I'm like all right, I only want to launch one or two products, which are the one or two that I'm going to do first. Well, these are the things I'm looking at. So another one is I look at Brand Analytics and I'm looking total domination of one or two products, you know, because they're getting the majority of the clicks, the majority of the purchases, or, on the flip side, is the top three clicks. Do they only make up like 10% of the conversions, meaning 90% is wide open. I can go either way and it'll give me some confidence. It says, hey, if just one listing is dominating the clicks and the purchases, that that and I don't think that listing is that great or that product is that great that gives me some confidence that, hey, maybe I can go in right away and from day one, maybe dominate a little bit. Right On the flip side, maybe, if it's wide open, I'm like, oh shoot, people are just buying all kinds of products here on page one, the top three click products only make up 10% of the sales. That could give me some confidence too that, hey, I can have a lot better conversion share than these top three click products. That's just one of the things I look at as well.   Bradley Sutton: Another thing I like looking at is in Amazon not even Helium 10, but in Amazon product opportunity explore. I look at the conversion rate for the keyword. All right, so in the conversion rate, if it has like less than 1%, I'm like, wow, this is great. That means that out of every 100 searches, less than one person actually buy something when they search at that could be an indication that there's opportunity, that people aren't finding what they're looking for. I can actually I said not in Helium 10, but for those of you who don't have Helium 10, yeah, use Product Opportunity Explorer. You can do that inside of Helium 10 with the keyword sales metric. All right, so we have estimated sales, and so if you have a huge differentiation between search volume and keyword sales, guess what? You found a keyword where it not many people are seeing what they're looking for and thus people aren't buying it. And so that means, if you can figure out what's the gap, why are people searching for this, but why aren't they buying anything on the page? Now, all of a sudden, you've got a huge advantage and that could be a great opportunity to get in a certain niche. So these are some of the things I look at, even before we're talking about launch, even though I know this is a launch episode. Those are some of the things that help me decide which keywords I'm going to launch.   Bradley Sutton: Second step, before we even get to the launch, is the keyword research, and this is the key right. This is super key, and this is where I really think that you know, even though you can do launches without Helium 10. Guys, if you're using another tool that doesn't have these things I'm about to mention, you are leaving lots of money on the table with potential keywords, and so let me go over those. Now. The first thing I like to do is I'll put in 10 or 15 of the top competitors into Cerebro. Okay, so I'll take a baseline product, throw in 10 competitors, 15 competitors, minimum five, unless I'm in a brand-new niche where there's not much to look at. Let's just pretend that we're talking about something where there are at least five competitors that I can look at.   Bradley Sutton: First thing I do is I just hit the one click button top keywords in Cerebro. That gives me all of the keywords that most of the top competitors, or most of these top competitors are all ranking for, and they're ranking highly for, instantly. These, I know, are my keywords and so I'll take that, put it to you know, like a keyword list, that I have my keyword list. Next thing I do is I look at the opportunity keywords. It's another one click button. I hit opportunity keywords and now that shows me, hey, where the keywords were a maximum of only one or two products are crushing it and the others, like, are not even in the ballgame. Because that gives me a list of keywords that you know I'm going to go ahead and not have some. You know as much competition. You know those top keywords, everybody's competing for it. That's great. I need to know that. Those are the most relevant keywords, usually to a niche. But these opportunity keywords the reason why we call it opportunity is because, hey, these are getting sales for maybe one, max, two products. The others might not even know about this keyword. They're not even ranking for it really. So that could be an opportunity for you to come in.   Bradley Sutton: Instead of having a keyword that you're competing with all 10 or 15 top competitors You're just competing with, you know, like three or three, one or two, right, all right, so that's another one, Now, by the way, guys, I like setting up two different keyword lists. I put everything into a main keyword list, all right, inside of Helium 10. But then I set up a second keyword list. Now, this is something new, I haven't done this in the past but where I'm putting in some of my like outlier keywords, where I'm like hey, this is not going to be one of the top keywords, but I want to make sure I have this in phrase form, all right. So, like I'm looking for another like 10, 15 keywords that I'm going to put in this special list, 15 to 20, maybe even more, maybe I can go up to 30. I still want to put my main keywords in phrase form, but these are the ones where it's not going to have a highly competitive performance score. I'll talk to you a little bit about that later, but I still want to make sure it's like making a mental note hey, these are the keywords I want to put in phrase form, even though they might not be one of my main keywords. I'll explain a little bit more why later.   Bradley Sutton: Now the next step I do in Cerebro again. I do in Cerebro again, we're still looking at those keywords where I did 10 to 15, is. I want to look at where one competitor is ranking in the top 10, at least just one. Forget about what the other guys are ranking for. What are all the keywords where one guy is ranking the top 10 out of those 5, 10, 15 competitors? Copy those keywords to my keyword list because hey, those are keywords getting sales for one of my competitors. Why can't I get sales for it? It's not always going to be the most relevant keyword, right? So some of them are random. Obviously, a lot of brand names are going to come up. I'm not putting in brand names, keywords into my  listing. I would obviously exclude those. The next step is hey, where is just one competitor ranking in the top 50? It's making it a little bit more broad, like it's not going to be hated for it. And, by the way, the more keywords that you put in your listing that you share ranking with these other competitors, it's setting you up for success from day one as far as relevancy to the Amazon algorithm, because Amazon remember, if you have a brand new product, amazon doesn't know what your product is, it just can go by what's in your listing, and so the more that you can relate yourself to other products with established histories. It means from day one it's going to be like, okay, we're going to give a shot to this product for these other keywords, because it looks similar to this other listing, right, but uh, you know it, or because it has the same keywords, but you know, we're not exactly sure it's relevant for this. But let's give it a try. That's. That's kind of like how the honeymoon period even works.   Bradley Sutton: Uh, the next step is I'm going to go for, uh, something new-ish I've been doing just to get more keywords is 75% of the top competitors are ranking for a keyword, just ranking at all, all right, so obviously this is some keywords. I could have some completely off the wall keywords here, but here's the thing 75% of the top competitors. That means if I had 10 competitors that I put in Cerebro, I need at least seven or eight competitors all ranking for it, anywhere between one and 306. And the reason is maybe people aren't getting sales for it, but there's a reason. Most keywords have 1,000, 10,000 products indexed for the keyword. That means searchable, but only seven pages of search results come up. Right, only 306 listings come up. Now, if you can find keywords where maybe nobody's even ranking that high for it, but they're all in the top 306. Now, all of a sudden it's like, hey, this is probably somewhat relevant. Maybe it's not to the customer yet, but to Amazon. There's signs that Amazon has said, hey, this deserves ranking.   Bradley Sutton: Now there's where Helium 10 comes in. You use other tools like Jungle Scout or Data Dive, which is driven by Jungle Scout. They're only looking at the top, I think, 100 or 150 ranks, so you're going to miss out on tons of keywords. I'll be doing another podcast later where I talk a little bit more about how many keywords you miss out if you're using another tool. But that's one of the main advantages or not one of the main, but one of the many advantages I should say of Helium 10 is we're looking at all the ranks, all right. So if you're only looking at the top 150, you can miss out on some valuable keywords, on some valuable keywords.   Bradley Sutton: Next thing is another Amazon or Helium 10 only metric of Amazon recommended rank. Remember, Helium 10 has a direct connection with Amazon for the relevancy score, which we call Amazon recommended rank. It's because it's what Amazon recommends that you advertise for due to relevancy, all right. So I want to see what are the keywords that 75% of the listings again, seven out of 10, three out of five, you know, 10 out of 15, uh, 11 out of 15, actually I should say are all have or are all on this Amazon recommended rank. That means they're all on Amazon's relevancy radar and it's a top 200 average. All right. In helium 10, you can pick the Amazon recommended rank average. So that means across the board that on average it's one of the top 200 keywords that Amazon thinks is relevant, all right. So again, these are keywords that you're not going to find in other tools, but these can help you get these little sales, like one or two sales here or there. With some of these keywords. That's really going to help you get ahead of the competition.   Bradley Sutton: The last thing I'm doing in Cerebro with those top 15, 10, 5, 10, 15 listings is I'm looking for where 75% of the competitors are all advertising for the keyword. Now I might go take it a little bit narrow and say, hey, show me where at least three competitors are advertising in the top 10 positions. Then I know they're spending money and sure I'll run that. But at the very least I want to see where, hey, at least seven out of 10, at least 11 out of 15 of my top competitors. They're all showing up in the sponsor results, right up to 105 locations. Again, this is not something that all tools have. Some tools are only showing you where the top 40 or top 50 sponsored ads, but again, I'm looking, I like to look at the top seven pages, because if they're showing up in the top seven pages, their bid has got to be somewhat high, where it's even in the in the ballpark, and so if you're not looking at all seven pages, you could be leaving money on the table. So by now, at this point, I've got like a good two, three hundred or even more keywords. Not all I'm gonna be able to get in my listing, not all, definitely in phrase form, but this gets me on a good start.   Bradley Sutton: And one more thing that I like to do is I like to look at the historical trend. All right, this is another Helium 10 exclusive where, like, let's say, I'm doing looking into egg racks. Maybe, I think that in February, march, when Easter is coming, a lot of people are searching for different keywords. So I can hit this show historical trend and then I could look either at the product level or the entire niche level. Hey, what's going on in like February of the last couple of years and where were these products getting sales in February? And then it's kind of like taking a time machine in Cerebro, going back and looking all right, let me go ahead and pull all the important keywords in February and then I can see, oh, there's a whole bunch of keywords maybe that are not showing up right now. So, super important. This is something that is going to get you a lot of the historical keywords and the seasonal keywords that other tools just aren't going to show you, because it's only showing you what's going on now.   Bradley Sutton: Now the next thing I do is I'll take maybe three or four of those top keywords, the ones that had the highest competitor performance score in Cerebro. What I'm going to do is I'm going to go ahead and throw those one by one into Magnet and then I'm going to filter down for Smart Complete. Smart Complete is showing me the long tail versions of that keyword in various forms. So in other words, for example, coffin shelf. All right, so that's for my coffin shelf. That's the main keyword. I put that in Magnet. Hit Smart Complete. It's going to show me probably not that many, because coffin shelf is in a huge keyword, I'm going to get a good 15, 20 keywords where it'll be like coffin shelf for men, spooky coffin shelf, Halloween coffin shelf, whatever things like that. But those ones might not have a lot of ranking yet for whatever reason. But I'm going to go ahead and copy those keywords. A lot of it probably came up in my Cerebro, but there's always going to be like two or three keywords that probably didn't come up in Cerebro but that there's searches for, especially if I'm using a search volume filter, and I want to get those in my listing too, because, hey, if my product is a coffin shelf, I want to know what are the different forms of coffin shelf that people are searching for. Let me get those in my listing as long as they're relevant. So I'll go ahead and do that in Magnet.   Bradley Sutton: Next step is I can do this either in Helium 10, which is actually easier, or I can do this in top search terms Brand Analytics in Amazon. I'm going to take some of those top competitors all right, those top five, those top 10, and I am going to go back in history and I want to see any time that they were one of the top three clicked and they had purchases. It's not just a matter of being one of the top three clicked. They could be one of the top three clicked forever, but if they never had purchases, well, is that really a valuable keyword for them? Most of the keywords I'm going to come up with here are going to have already been what I found in Cerebro, but every now and then you'll find some random keyword because maybe they just randomly were ranking for it one day, or they just randomly got shown in an auto campaign. They never even realized it, so they never had you know, other sales again other weeks. But I'm going to go back and look a week by week for the past six months or so. Now this is kind of a tedious task. Now, soon, Helium 10 in our Brand Analytics Black Box tool, you're going to be able to look at multiple date ranges, so it's going to be just a couple of clicks, a button. But right now, whether you're using Helium 10 or Amazon, it's going to be kind of tedious. You're going to have to go week by week over the past six months. If you really want to do this right and just look at all the keywords where they were one of the top three clicked your top competitors maybe only your top five and where they actually had more than 0% conversion share, meaning they actually had purchases for it. I'm going to put that to my keyword list. Some of those I might actually put to that special keyword list where it's my top keywords.   Bradley Sutton: Next thing here is something that's been in my Maldives Honeymoon for a while very unique once again to Helium 10, is you want to look at the frequently bought together of some of your top competitors? I'm not going to do this to all 15, but I'll put in my top five competitors into Black Box product targeting. Now, what this is going to do is it's going to show me for these products I can do it one by one or I can put them all in where what other products have shown up in the frequently bought together for these products. Remember Amazon, frequently bought together is showing you products that people bought in the same purchase experience. So, for example, it's not like the old metric that was customer also bought, you know where. Like maybe Monday I bought a coffin shelf and Wednesday I bought diapers, right, you know like, yeah, sure, that's one competitor or one competitor, one customer who bought those two things. But are those relevant? No, but then if something is frequently bought together in the same shopping cart experience, it's usually because they're kind of relevant towards each other, like maybe it's a coffin shelf plus like a spider web shelf or something like that, or it's a coffin shelf plus some spooky decor item, because somebody's you know like decorating their Halloween haunted house or something like that. Right? So what I'm looking for is not other coffin shelves and other coffin shelves are going to come up, because sometimes people buy two of the same products or whatever your product is.   Bradley Sutton: I'm looking for what are the products that are showing up and frequently bought together with my competitors or my future competitors that are completely different? Not, I don't want to say completely different, but I mean it's not a coffin shelf. So, in other words, I want to look for a product that's like a coffin shelf with a you know, bat shaped bath rug or something, where it's like oh yeah, obviously this person is buying this kind of themed stuff, but it's not a competitor. You know, a bat-shaped bat rug is not a competitor with coffin shelf. All right, it's two separate products, but there's relevance, there's a history of people buying the two. Now, the reason I'm doing that is because now I'm going to take those products. Maybe there are five products that are commonly showing up with my competitors, maybe it's 10. It's up to you, and then I'm one or two keywords of each of those products, all right.   Bradley Sutton: So let's say that, to my coffin shelf, one of the other top products that showed up in frequently bought together was a coffin-shaped light cover, like a light switch right, or a coffin-shaped toilet paper dispenser, whatever. It is right. What is the main keyword of that? Well, it's going to be coffin-shaped light cover or something like that. Right, I want that keyword in my listing. They're number one and they're number two keywords, like the most relevant keywords. If I were to flip this and somebody had a coffin bath mat and my product is a coffin shelf, what keywords are they going to choose for me? Well, they would choose coffin shelf, right, you know for them. Now, why is this? This is something unique. All right, I want to be related to these products from day one. I don't I'm not making some wild guess that people who are interested in coffin shelves are also going to be interested in this coffin shape, like I know Amazon is telling me people are buying these products together.   Bradley Sutton: So how does it benefit me by having this kind of, this other product, which is doesn't describe my product, being indexed for that keyword? Well, it just sends that little relevancy signal to amazon saying, hey, Amazon, you know this, this product has this keyword in here. You know when I'm doing now, when I'm doing my product targeting, from day one usually I'm going to be able to target that other product. You know those are the products you want to target. If you just have, if you, if I have a coffin shelf and I don't have any of those, uh, coffin, you know light cover keywords in my listing eventually will I show up pin product targeting. You know sponsor display ads and things like that probably. You know when I went in an auto campaign, you know Amazon might one day just show it or you know, in some other kind of product targeting maybe you know I'll get impressions. But I want to start getting those impressions from like day one of my list and then, if I actually am indexed for that keyword, it's like it's going to give me a lot better chance from day one to start showing up in product targeting and then, uh, you know, I I'm hopefully going to get sales from those product targeting ads because I see a history of frequently bought together. So that's another uh set of keywords that I'm going to go ahead and want to put in my listing.   Bradley Sutton: Now another part, uh that doesn't have to do with Helium 10 is using Product Opportunity Explorer. Probably 98% of the keywords I'm going to see in product opportunity to explore I already got from Cerebro or Magnet or Brand Analytics or one of these others, but every now and then there's maybe some new up and coming keyword that might not be in the other ones. So this is kind of like a nice little bookend. And obviously, for those of you who don't have Helium 10 for whatever strange reason out there you're one of the few top sellers who don't use it Well, you kind of have to use only Product Opportunity Explorer. But I'll put my competitors into Product Opportunity Explorer and check what niches they're in, or if my main keyword has a niche on Product Opportunity Explorer not all main keywords do. I'm going to look at the other niche keywords and I'm going to get that and go ahead and put it in my keyword list as well.   Bradley Sutton: All right, next up is the Listing Optimization. This is key. All right, all those keywords from my two lists I'm throwing into Listing Builder. Okay, it could be 300, 400 phrases, I'm not sure. Well, Listing Builder immediately is gonna break down my phrases with my individual keywords. Now, remember the top keywords. By the way, at the same time I'm gonna bring in all of my competitors, those 10, 15 top competitors. I'm importing them into my Listing Builder. I think this is only a diamond in a plan so that you can see those competitor performance scores that you see in Cerebro. So now I know what are the most relevant keywords. What are those top keywords is because those probably have a CPS score of like eight, nine or 10. And how I'm going to prioritize this now is hey, even though it says 400 phrases or 300 or 100, there's no one number that's right or wrong. But however, many phrases I have, now I know, hey, I'm only picking, like a top 10 or 15 phrases, the ones that are the most relevant with that high score, to make sure I have in phrase form, plus any of those other keywords that I'm like.   Bradley Sutton: Hey, I you know, maybe I found this keyword in Brand Analytics, or maybe it's one of those opportunity keywords, or maybe it's something I'm going to go ahead and, you know, make sure those get in phrase form. The rest of it, guess what? All I have to do is make sure that those individual keywords are in there once. And where am I listening? Because if I have 300 phrases, they're probably you know, that's probably. You know three, maybe let's just say they have three words each. There's probably 900 words in those 300 phrases, right? It doesn't mean I have to put 900 different individual words. Those 900 words. There's probably only like 200 or 300 individual words that are unique. The rest are just duplicates of each other, right? So then what I would do is, hey, the Helium 10 Listing Builder is already taking out those duplicates. I just got to make sure each of those individual keywords I have somewhere in my listing. Now, at this point I can have AI and Listing Builder, kind of just like you know, make me a rough listing, or I could just write the listing.   Bradley Sutton: A couple things, remember when you're making the title all right, pick, put your best keyword in the title for me Coffin Shelf. Coffin Shelf is going to be there. If it's an egg holder, maybe egg holder countertop. But then what I'm going to do is there another top keyword like Gothic Decor? I'll stick that. It's the Coffin Shelf and Gothic Decor. They're not even nested keywords. But if I've got two top keywords I can usually find a way to put two top keywords in my listing. But here's the thing Once you do that, now use the helium 10 to see what are those root phrases. That, if it's a two-word root or more, now what happens is now I'm going to be like hey, what are some nested keywords I can use? You know, an example I've always used is maybe I have my main keyword is egg holder and then additional keyword egg holder, countertop. Egg holder, countertop for kitchen. Rustic egg holder, rustic egg holder, countertop for kitchen. If I put the keyword in my title rustic egg holder, countertop for kitchen, I've got like five, six phrases in phrase form right there, because Amazon is not making me you know it looks at those phrases just in the order of the words that it's at. It's not. It's not making me put those phrases all separately. So that's what you should do. Pick your two top keywords and then see what other nested keywords can you put in there, so you can kill a couple birds with one stone, for you know, sending those relevancy signals to Amazon that, hey, this is what my product is about. Now the rest of my listing again, I'm focusing on trying to get those key phrases in phrase form in my listing.   Bradley Sutton: But again, do not just keyword stuff. It's not just about, hey, I need to put these keywords this many times, et cetera. Listing builder we have some tool or some scoring that will help you to know what kind of score you have, but you have really got to write to connect to the customer when you're ranking your listing. This doesn't have to do with the launch per se, but again, this isn't necessarily about it. This is nothing new, guys. We've been taught. I've been talking about this for six years since I've worked at Helium 10. You have got to use review insights in Helium 10 to look at your competitors, reviews. What do people like about it, what do people not like about it? Talk about it in their coffee, right? Is that a keyword? No, but I'm going to write about that. I'm going to put that in my image. I'm going to show if I had collagen peptides, somebody at a kitchen table, you know, pouring it into their coffee, because that's how people are using. I'm going to talk about that in the bullet points.   Bradley Sutton: Again, not to send a relevancy signal for a certain keyword or to rank for in my coffee. I'm not trying to rank for in my coffee, but I'm trying to connect with the customer. And, by the way, guys, going back to what I said before, if something changed, you know, as things change with AI and Rufus and things like that, you know somebody might ask a question like hey, how can I find the best you know collagen peptides that'll fit in my coffee? Well, guess what? You're going to be the one that has that in your listing. So the Amazon AI is going to relate it to your product. But again, that's not the reason to do it. It's not because, oh yeah, Rufus is out there now. That's why you should put this. No, I've been talking about this for six years, even before there was a such thing as Rufus, right? So, again, make sure you are talking to the customer in your listing as well. Make those emotional connections with your customer. What problems does your product solve? What are the use cases? And I'm talking about images, I'm talking about your bullet points, your description, your A plus content. Speak to the customer, then you don't have to worry about fancy stuff, about AI and whatnot, because you're already covering your basis.   Bradley Sutton: Now the next aspect here is something I just released last year in episode 500, which I hadn't talked about before, and that's making a test listing. The reason why I want to make a test listing nowadays is because I don't know what's going on, but there are so many times where it seems like Amazon gets confused about products from the get go. I've talked about this before, but how this came up or how I discovered it, was because I was launching these coffee socks. And then what happened was, when I say coffee socks, it's socks that had a message on the bottom where it says hey, if you can read this, bring me coffee. And so I wanted to rank for coffee gifts for women or gifts for coffee lovers and things like that, and I couldn't even get impressions in PPC.   Bradley Sutton: And then when I ran the relevancy test that only you can get in Helium 10 with Amazon recommended rank, the coffee keywords were not even in its top 20. All the top 20 keywords was like oh, you know, black sock and pink sock and black shoe. And I'm like, oh man, amazon is completely confused about this product and I was like, well, it kind of makes sense because you know coffee is in the grocery category, right? My product? It's a sock, it's in the fashion category. Amazon probably thinks that. You know why does this product need to be relevant for the coffee related keywords, right? So this is what happens sometimes when you just launch a listing and then you usually have to like all right, I need to opt to reoptimize my listing. I need to send traffic.   Bradley Sutton: By the way, one of the best ways to get relevancy for keywords you are indexed for is using the old school two-step field ASIN URLs. All right, you can. You can pull one of those eight field ASIN two-step URLs by using index checker and then just give that to like four or five people. This is not against Amazon terms of service. Am I trying to rank? Am I trying to increase my ranking for a certain keyword? No, that's against Amazon terms of service. We used to do that all day long, you know, five years ago, that used to be part of them all these honeymoon strategy. The reason why this is not against terms of services I couldn't care less about ranking. I mean, maybe later I want to rank is just get a couple of orders for using one of those URLs to send that relevancy signal.   Bradley Sutton: I'm going to show you some examples about how amazing that works, where, in two days, I can get that Amazon relevancy for that keyword. That I didn't, and so that's what I did for my coffee listing. I do it for other listings. But anyways, these are things that you're testing. Maybe that doesn't work, maybe you have to do send a search find by which, again, is against Amazon terms of service if you're trying to rank. But if you're just trying to send relevancy, there's nothing against terms of service for that for now. But anyways, if you're trying to launch a product and you're in the honeymoon period and you're trying to figure stuff out and test and like, all right, let me check back tomorrow. Did this affect my relevancy? Do I get PPC impressions? Now you're losing days of your honeymoon.   Bradley Sutton: You want to hit the ground running from day one of your listing, right, and so it's important to make a test listing to see, hey, if, is Amazon confused? Oh, yes, if, yes, well, now what steps do I have to take to fix it? And then now you know, when you make your real listing, you know exactly on day one, exactly what you have to do, instead of trying to run these experiments. The other reason to do test listings is you can test your PPC. Are you getting PPC impressions from day one on all your keywords? If not, again you might have to do some relevancy switches on there. What PPC bid gets you in the top four positions? If you launch your product without this, it's fine. You'll know within four hours thanks to Helium 10's keyword tracker that has boost. You'll know in four hours. Oh, I need to raise or lower the bid, but since you're doing this anyways, might as well figure out what that exact bid is. That gets you to the top of search, right. And now, once you've got that bid, hey, when you make your real listing and you make your real PPC campaign, your launch campaign, you'll know from day one exactly the bids. That's going to get you at the top of the.   Bradley Sutton: A throwaway ASIN. I use similar images. I don't want to use the exact same images. All right, I have to use a throwaway UPC like throw a, fulfilled by merchant listing up. All right, you know, put one inventory in, I'll put a high price, cause I didn't want to get purchases, maybe, right, and then? And then I just start playing with these things and testing. You know I run it through Cerebro. What is the Amazon recommended rank? Start my PPC campaign for it. Where is it showing me? You know I run my keyword tracker. I get all of this data so that when I make my quote unquote real listing from day one I have all my ducks lined up in a row where I know exactly what I have to do.   Bradley Sutton: When you make your real listing but your product isn't ready to in Amazon yet, you know, make sure to put a future date. All right. Now be careful, though. All right, be careful. There's some listings that have this thing called street date, all right. So if you see four different dates, be very careful which dates you do. Before I used to just say, oh yeah, wherever you see a date for listing launch date and merchant, go live date or whatever just put some random date in the future and then, once the product actually gets there, then go ahead and change the date. But there's one of these things I'm going to talk a little bit about it later when I show you some real-life examples there's one of these dates that you can't change unless maybe use like a special flat file, which I haven't tested yet, but you can't change it, so you're locked into a pre-buy until then. So just be very careful when setting the date in the future.   Bradley Sutton: But you don't want to just create your listing and have your listing potentially active where other people can find that ASIN and like make it active in their, in their Seller Central, and now it's like counting days against your honeymoon period for you. You don't want to do that. So put your date in the future or just create the listing the same day. You're going to launch it. Those of you who have warehouses in the United States, like me, that's what I do. I don't put a future date always because I got the product in my warehouse. I turn on my Fulfilled by Merchant listing the same day and then I send the inventory to Amazon and I'm getting orders from day one. All right, you got to do one of those things. You've got your regular listing, everything is set up. It's launch date, all right.   Bradley Sutton: What do you do? I keep my product at what I want my list price to be. Maybe I want my list price to be above what my regular price is going to be. Um, let's just say your regular price. You want to target a 39 99. I want to maybe set a list price at 43 99. Just give me some leeway down the road price, set that as a baseline price and give me the best chance to get that strikethrough pricing. Okay, so if it's going to be $43.99, I have five people lined up, not giving them, like you know, search, find, buy. I'm not giving them, you know, URLs to try and rank for, unless you know it's to send those relevancy signals. Maybe I can do it as a combined thing, but I get five people to buy at a full price and then that sets that baseline price. It gives me the best chance to be able to have that strike through price because I want to do a big discount in the beginning.   Bradley Sutton: Now, other things that don't work to get the strike through price. I tried once to use a social media coupon code. I did a social media coupon code and I was like all right, $43.99. And then I had people use the social media coupon code, do it. Five of them didn't work to get the strike through price and it doesn't set that off and on. When it does work, is doing a coupon, all right, I can do a coupon, um, you know. Or a promotion, promotional price, where it's a clippable coupon, uh or uh, a promotion, that's on the page right when they click it. That sometimes works. But if you're just worried about like, oh, I'm not sure it's going to work out, the best thing to do is just get the full price. Uh orders five of them.   Bradley Sutton: Now, once that's ready, I immediately go ahead and start my PPC campaigns. Now, what I've been doing is I have one PPC campaign. It's going to be a throwaway campaign, as in. It's only going to last for maybe one month. I call it my launch campaign and in there I put my top five or 10 keywords that I'm trying to rank for. Again, it includes maybe only two or three main keywords that I'm really trying to rank for and then six to 10 of the supplementary keywords, using that same principle about how you make the title having keywords nested together, like, if the keyword is egg holder countertop, then I'll have large egg holder countertop, egg holder countertop, kitchen, et cetera, et cetera. I'm launching all these at once and I'm doing a fixed bid, no bid modifiers, just a fixed bid down only. No, just a fixed bid.   Bradley Sutton: And then what I'm doing is I put that PPC bid that I know is going to get me those first four PPC positions. And if I didn't do that test listing, no problem. I just put those keywords in keyword tracker, turn boost on. Within four hours I'll know did it get me that top ranking or a sponsored rank or not? Now what I'm doing here? The whole point of this is I'm trying to get enough orders for the CPR number that's in Helium 10, which is how many products you have to sell after the search of a keyword over eight days to give me the best chance. Now do you have to do all of the CPR number to get on page one? No, sometimes I'll do it with even half or even 25% of that CPR number. I'll go ahead and be on page one already, but the full CPR gives you the best chance at sticking on page one afterwards. All right, and now I've got that PPC campaign set up, I'll go ahead and set up in Helium 10 Adtomic my other campaigns as well, but with lower bids. That's my exact match campaign my research, which is a broad match campaign. My auto campaign, my sponsor display targeting campaign, my sponsor brand video campaign. Sometimes I start from day one, two, just with lower bids, just because I want to get some residual sales, but other people don't like to do those right away. Either way works.   Bradley Sutton: There's reasons to do it and not to do it. The reasons to do it is like, hey, when you're in your honeymoon period, you just get so much love from Amazon, it's going to show you across the board for all these keywords, right? So that's why I do it. But then the drawback is, if you have this huge, huge discount on your listing, you don't want just a random keywords where your product is showing up and then you're getting conversions and it doesn't even really. You're not even trying to rank for those keywords per se. Right off the bat. You know you're focused on those five 10 keywords. So then you know, maybe you don't want all your spend going to there. So that way I've done both ways before. You guys choose what works best for you.   Bradley Sutton: Now one thing as since I'm doing, you know I'm losing, but you're going to lose money, guys. I lose money my first month of selling, that's just that's for six years of launch. You lose. It takes money to make money, right? So you, you don't want to be losing more than you need to. So let's say, the CPR number for a keyword is 80, meaning I need 80 over eight days. That's like an average of 10 a day, like if I get 10 orders in one day for one keyword I'm monitoring those PPC numbers I'm going to go in and pause that bid for the rest of the day and then restart the next day until I get 10. All right, so that's just something to keep in mind that it's not going to help you rank. Stick your leg in anymore. If you get 25 orders that first day, right, and then that's not giving you a better chance. All you need is those 10, and then I'm going to pause it because I don't want to keep losing money when I've already done what I need to do to rank for that keyword. When I'm losing money on every order right Now, how do you do that big discount price?   Bradley Sutton: Well, what's the thought process here? The thought process of even doing a huge discount at the beginning? It's for two reasons. Number one is your product has no reviews. People might not even know your brand. You're trying to compete with products that do have reviews, even if they only got 50 or a hundred or more. Maybe you're doing a competitive niche. What reason would somebody have to buy your product if your price is the same, zero reviews. Maybe you had something in your image. This isn't guaranteed that you have to do it like this. Maybe you're the only product that has a laser that everybody needs on the water bottle or some weird thing like that. Well yeah, you don't even need to do any discount If everybody wants that because that's what they saw on TikTok, it went viral they're only going to buy your product.   Bradley Sutton: You can have your product more expensive than others. Those have thousands of reviews. You've got zero reviews and you'll get all the orders because you've got some special thing. But if you don't have that special thing, if you're just kind of similar, you just got a little bit better product than everybody else you've got to give incentives to people to buy your product without that trust, without that social proof of reviews, and to do that usually it's finding that price where it's like a person might not trust you yet but they're like shoot at this price. I'll go ahead and get it. All right for a couple of my products. You know like I had one product that my target price is going to be 24 bucks. To me that was like 12 bucks. It was like an egg tray for my coffin letter board that I was doing. My target price is going to be like $39. I had to launch at 17 because I just wanted to like make it a no brainer for people to get it all right. The other reason to have this low price, uh, is that's when I start my Vine, which is the next step of the honeymoon period is, start your Vine as soon as your low price goes active.   Bradley Sutton: Now, the reason is because the Amazon Vine reviewers there's two reasons, there's two reasons of this reason. Right, Amazon Vine reviewers, they only have so many products they can get for free before they have to start declaring tax or something like that. So, even though they're not paying for the product, they sometimes prioritize the lower price products so that it doesn't count so much to that monthly total that they have to hit or that they can't hit unless they hit that tax threshold. The other reason is it gives you a better chance to have a positive review from Vine. The Vine reviewers can see the product price and so if your product is full price $39, and they just a little bit kind of don't like the product, well, they might give you three or four stars when you're trying to get five stars because they're like ah, the value is not that great. I was expecting more. But now think about it. If they had the product, maybe they, they, they didn't like it too much. But then they remember oh shoot, this product is like $13. And I'm going to go ahead and give it five stars because it was $13. You like, like that, it's still a good value, all right. So you see how it could be a difference not always, but it could be the difference of you getting a three and a four star or a four and a five star, right. So those are the two reasons why I do a low price.   Bradley Sutton: Now the question is how to do low prices. All right, there's different ways, but you got to be careful because nowadays Amazon change again. This year we'll have you lose the buy box If you had a certain price using the sale price and then later you keep trying to raise it up. Like, at that price, I want to raise the $34. I started at 13. Maybe I go to 15. Once I hit like 22 or something, there's like no, no, you're you number of purchases at that new price point before I can go to something else. All right. So that's where you got to be careful. So there's different ways to do discounts. You can do a big coupon when you first launch, so you might want to do the coupon first, see how it works. You can just do a promotional price. All right, now you got to be careful.   Bradley Sutton: Sometimes those don't show up that that noticeable in the search results. You could just do a sale price on the product, right, especially that works if you get that strikethrough. Or you could do the discount. That's like something newish that Amazon just launched this year, the price discount section. But here's the thing If you're going to be doing this in phases, right, if you're doing a price discount, you're locked in at that discount and then the next thing you have to do is just go to that regular price, because you cannot go and say, all right, I'm going to do a 50-price discount now, in two weeks let me make that a 40. No, you can only go the other direction with price discounts. Amazon sets that as the cheapest price in 30 days and you can't just keep going a little bit higher. It's gonna say no, it's got to be at least 51 discounts now or something, something like that if your discount was 50. So then that's why sometimes maybe the first thing you do is a coupon and then the next thing you do is the price discount and then the next thing you do is like the sale price and then hope that Amazon gives you your buy box. But sometimes it doesn't. You're going to have to just grin and bear it and start raising that price up, little by little by getting those orders and raising that average price velocity. That whatever sets off Amazon's price. Um, you know, price matching, a buy box suppression that they do.   Bradley Sutton: Now, again, the whole reason of this, of this big discount whether it's 50%, 60%, whatever you're doing is you're trying to get that sales velocity on those keywords, on those PPC keywords, those launch PPC campaign that you're doing, you're showing up at the top of the search results. Somebody searched that keyword. They see you at the top, they click it, they buy it. That's going to help your organic ranking. All right. So just keep doing that until you can get reach organic rank that you're trying to reach. Now, once you hit that eight-day CPR mark or once you're just happy with your organic ranking, you turn off that fixed bid, turn off that target for that keyword, that you reach your ranking, that you like it. And then that's when I switched to that keyword, to my down, my down, only, my down only regular performance campaign. Because you know that fixed bid, I'm paying a lot of money for that position I want to dial back a little bit and just kind of, like you know, find what my evergreen bid is going to be. So you want to do that, one by one as you start achieving your organic ranks or your CPR number, until all of those in your launch campaign are finished, and then you just close, not archive, but just pause that entire launch campaign with all of those individual targets that are paused, all right. So that's pretty much the Maldives Honeymoon Strategy.   Bradley Sutton: Now let's go ahead and hop in and show you some of these things in action and what kind of results I had. Here's an example of one of the products I launched an 18-egg rack launch, all right. Here's my PPC campaign that I did, my launch campaign, and you can see that now they're all paused. But I had put a fixed bid and I had a very high bid here. Now look at this problem. This was like all the way back in June 14 to 16, three days. This was on my actual listing. I didn't do a test listing on this. Look at this for some of my keywords I was getting no impressions almost in three days. And for egg holder countertop my main keyword only 131 impressions in three days. I got this shows when my listing actually started was 614. All right, so this was terrible for the first three days of my listing. So I took the listing, I threw in a Cerebro, I ran it and I checked Amazon recommended rank. It only had me relevant, for whatever reason, for two stinking keywords. All right, kitchen decor and kitchen rack. Not even what my product is. And so now it's like okay, there's no doubt. Like obviously Amazon's confused.   Bradley Sutton: So then what I did was like I sent in my little Slack on June 16th. I'm like all right, I sent this to a couple employees here at Helium 10. I'm like hey guys, tomorrow, tonight or tomorrow can, can you guys do something for this case study? And it's also about my release date. You know I was testing something on my release date and I said hey, search egg holder countertop and then you'll see this product in the sponsored ads. Hopefully it's not. It's not showing you impressions. So it's like way down the line, you might have to go to another page because it's not giving me many impressions, but try to find it, click on that sponsored ad and purchase it. All right, and so that's what they did.   Bradley Sutton: Now, meantime, I had other issues with this listing Again. This is why I'm like saying you've got to do these test listings. Is, the pre-buy wasn't even like allowing me to launch this product and so, like I had to, I had this whole case I had with seller support, where I was trying to get that fixed, all at the same time that I was messing with my relevancy. So this, all of this, I should have done on a test listing if I had followed my own advice, but I was doing this on a live listing. Now, as you guys can see, right on June 16th, as soon as they started doing those orders, now, all of a sudden, I started showing up at the top. On June 14th and 15th, I was barely showing up, I was barely getting impressions. I was showing up in like number 50, number 55 for sponsored rank, right Now. Finally, I got my relevancy fixed, but then that's when I had this other problem where my listing just completely went dead and I had to fight for like two or three days to even get it working. And then I finally got it working back on June 16, June 17, around there, and so that's why you can see the sponsored rank increase.   Bradley Sutton: Now what was the result of those search find by? In order to send those relevancy signals Again, not for rank, but to send those relevancy signals to Amazon. Take a look at this to send those relevancy signals to Amazon. Take a look at this when I ran in Cerebro on June 19th, just three days after they did that relevancy signal push those three coworkers here at Helium 10. Take a look now at the Amazon recommended rank. Remember how it was only showing two keywords for Amazon recommended rank. Now it was showing multiple ones and it put that keyword that I sent the relevancy signal for egg holder countertop it had Amazon recommended rank number three, which basically means that that was the third most important keyword according to Amazon for this product.   Bradley Sutton: Now do you remember what I was getting for impressions in PPC? Like 200 total impressions over three days? What did sending those relevant signals to Amazon do for my PPC impressions? Take a look at this the next three-day period from June 19th when my relevancy got fixed to June 21st instead of 200 impressions, 5,000 impressions, 4,000 of that. What keyword was it for? Egg holder countertop, that one that I sent those relevancy signals to Amazon for. This works, guys. Now what happened to my organic rank now that I was able to finally start getting some impressions in PPC and really doing my Maldives Honeymoon Strategy? Look at my organic rank Now that I was able to finally start, you know, getting some impressions in PPC and really doing my Maldives Honeymoon Strategy.   Bradley Sutton: Look at my organic rank. I was on page two, you know, on the first few days of my listing, by June 20th, I was already on page one only one day later. And then by June 23rd, I was like in the top five on page one for my main keyword egg holder countertop. Uh, remember I was targeting other longer tail versions of that Fresh egg holder countertop. June 23rd in the top six positions. Another keyword fresh egg holder. All right, so that's part of egg holder countertop fresh egg holder. By June 23rd in the top 10 positions for that keyword. And I was able to stick the landing there Because of some of those sales velocity that I got. I got this new arrival pick badge. Sometimes I'll get the new arrival pick, sometimes I'll get other badges like the top new seller. These kind of will help your conversions as well. If you can get these badges, you can also see because I got those five orders at regular price Amazon gave me a strike through price and it said list price $33.97, my price $24.97.   Bradley Sutton: I did the same exact thing for a very similar product that was a 36-egg holder. I did now one for 24 egg holder. I was like pick the same exact keywords like a month or two later, do the same exact thing, just to make sure. Hey, I got to make sure this strategy wasn't just a fluke. Can I reproduce these results? And sure enough, the same thing happened. Before doing anything, I launched the product. I only had Amazon relevancy for kitchen rack, kitchen holder, kitchen decor, a little bit more, but still no egg holder countertop. But this time I was ready. So from day one I had more employees

De-risking Drug Development is a five-part podcast series that explores the business-critical decisions that take place at each stage of the drug development process. We know that novel therapies often don't meet their revenue expectations, but through informed decision-making, you can minimize risk and maximize the probability of commercial success. In episode 4, we focus on the pre-approval phase of drug development, where commercial launch planning should be started 2 - 3 years before marketing authorization. We discuss why it's critical to start early, and highlight approaches that biotechs should implement, specifically those with a first-time launch. Our experts offer practical examples of how to build and embed launch excellence, focusing on actionable insight to mitigate risk at this stage in the product lifecycle.

Want to make sure everyone knows about your product before it launches? Just ask Jay Clouse, the founder of Creator Science, who was able to generate six figure sales within the first few days of launching his product, Creatore HQ, all thanks to a carefully thought out pre-launch strategy. Jay shares his approach to building anticipation through consistent communication and engagement with his audience and why you should be planning your launch months before your product hits the market. Learn how to leverage your audience, what incentives to offer, and how to build an engaged audience that wants to buy your upcoming product.In this episode, you'll hear: (1:44) Why you should be talking about your product months before it launches.(3:24) How you could see who might be interested in your upcoming product and reach them(4:58) Jay breaks platforms down into two categories: Discovery platforms and relationship platforms. Learn the difference between both types and how to use them to build an engaged audience that will buy your product when it launches!(6:49) How consistently posting can build trust(8:29) Should you have a discount or a special incentive when you first launch? (9:24) How to keep the momentum after you launch

Want to learn how to create a successful online course that generates significant revenue?In this episode, I chat with Aaron Francis, Co-Founder of Try Hard Studios, who shares his incredible journey of making $125,000 in just 30 days from their SQLite video course.Aaron reveals the proven strategies that drove their course's success, effective marketing techniques, and the common challenges they encountered.Discover how to develop a high-impact online course, implement powerful marketing tactics, and build trust with your audience to boost your sales.Timestamps:00:00 Introduction00:50 Secrets to a Successful Course Launch01:48 Marketing Strategies That Work03:09 How to Engage Your Audience Effectively09:29 Business Lessons and Common Mistakes21:54 Building Trust with Your Audience23:40 The Role of Authenticity in Content Creation26:53 Why Sharing Personal Stories Boosts Engagement39:32 The Importance of Video Content for Your Brand43:37 Influencer vs. Creator: What's the Difference?47:42 ConclusionIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Know more about Billion Dollar Creator: https://www.billiondollarcreator.com/Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Aaron:Instagram: https://www.instagram.com/aarondfrancis/LinkedIn: https://www.linkedin.com/in/aarondfrancis/X: https://twitter.com/aarondfrancisYouTube: https://www.youtube.com/@aarondfrancisWebsite: https://aaronfrancis.com/Featured in this episode:High Performance SQLite: https://highperformancesqlite.com/watch/introduction-to-this-courseChris Coyier: https://chriscoyier.net/ConvertKit (soon to be Kit): https://convertkit.com/Highlights:03:27 How Marketers Identify Real Value04:17 Why Urgency Drives Sales for Creators16:00 Nathan's Livestream Plans for ConvertKit's Rebrand16:40 If It Scares You, It's Good Content19:15 Building Reputation with Effective Email Sequences26:13 Using Personal Experience to Build Audience Trust30:30 Nathan on Chris Coyier

Have you been sitting on the sidelines, listening, watching, and waiting to launch your subscription box?  You have an idea, and you've taken some steps toward turning those dreams into reality, but something is holding you back.  What if you could test your subscription box idea with your target audience without committing to a full-blown launch? Now is the perfect time to validate your subscription box concept with a carefully curated one-time box.  Retail and e-commerce businesses will see high consumer spending over the next four months. Most will bring in 50% of their total year's revenue during the next four months. That makes now the best time to test your idea.  During the holidays people are more likely to spend on items for others. They're looking for something fun and unique, something special that stands out from all the other gifts under the tree.  Your one-time holiday box can be the perfect, thoughtful gift. The ultimate goal is to start, launch, and grow a thriving subscription box business. And a one-time box can be the perfect first step. A one-time box has a lower commitment for customers. It allows you to bring them into your business and then nurture them into being a subscriber.  Your one-time box should be similar to your subscription box idea, appealing to the same ideal customer.  Think about whether the recipients will receive the box before the holidays or as a holiday gift. This determines whether it can be holiday-themed or needs to be an everyday theme.  I do a one-time holiday box every year. My audience loves it, it sells out early every year, and it brings a nice punch of revenue into my business in the 4th quarter. Since it's intended to be given as a holiday gift (although a lot of my customers buy it as a gift to themselves), the contents of my holiday box do not have a holiday theme. Instead, it contains items similar to those found in my Monogram Box.  A one-time box is your opportunity to get it right. To put together a curated experience that will wow your ideal customer and give them a feel for what they could expect if they became a subscriber.  Now that you've curated your one-time holiday box, it's time to sell it.  Continue the audience building you've already been working on. Engage your audience in the process and get their buy-in with polls, behind-the-scenes, and other interactive content.  Plan a launch following the Launch Strategy with socials, lives, emails, and ads. Go all in. To be successful, you need to market your one-time box with a launch.  Create urgency, scarcity, and exclusivity by selling one-time boxes as pre-orders.  Analyze what's working and what isn't and adapt.  This process is great for new subscription box owners since you'll go through a launch, curate a box, market the box, and fulfill the box. You'll learn a ton about the launch process just by launching a one-time box and be ready to apply that knowledge to launch your subscription box.  Many of my students shifted their entire businesses from successful one-time box offers to subscriptions….because they had proof of concept before turning it into a subscription box. I've got a great, free new resource to help you curate a box experience for your subscribers. Join me for this episode as I talk about validating your subscription box idea with a one-time holiday box. Now is the perfect time to get your subscription box dreams off the ground!  Kristy's Interview - Episode 45 - Journey from One-Time Boxes to a Thriving Monthly Subscription  Nicole's Interview - Episode 13 - A Passion for Animals Turns into 500 Monthly Subscribers Curating a Box Experience for Your Subscribers  Join me in all the places:  Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

Send us a textTake a closer look at Perplexity AI, a tool that could really change how you launch products on Amazon. Steven Pope walks you through how Perplexity AI helps with choosing the right product categories, improving product features, and finding reliable manufacturers.Using the example of creatine gummies, Steven Pope shows how this AI provides useful insights,  and why he believes Perplexity AI might become a go-to tool for product research, possibly even replacing Google in the future.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Perplexity01:00 - Perplexity's Unique Feature: Citing Sources01:50 - Emerging Amazon Categories for 202402:30 - Making a Better Product: Creatine Gummies Example03:30 - Key Areas for Product Launch: Quality, Value, Taste, Branding05:00 - Understanding Your Customer Avatar06:30 - Specific Product Creation for Target Audience07:50 - Brand Strategy and Naming Your Product09:00 - Importance of Personal Knowledge vs. Data10:00 - The Role of Trends in Product Selection11:00 - Finding Creatine Gummy Manufacturers12:00 - The Future of AI in Product SearchSupport the Show.

Launching your Airbnb successfully and getting fully booked is the goal of every short-term rental (STR) host. It's essential to have a well-thought-out strategy that ensures your property not only stands out but also secures those all-important first bookings. In this episode, we'll walk you through the key elements of a successful Airbnb launch, from taking advantage of the initial visibility boost to optimizing your listing with Airbnb's new listing discount. These strategies are designed to help you build momentum quickly, so your property stays fully booked and generates consistent revenue. But it doesn't stop there. To maximize your Airbnb revenue, it's crucial to understand how to leverage seasonal pricing and diversify your booking platforms. While Airbnb might be your primary channel, expanding your presence to other platforms like VRBO and Booking.com can significantly increase your booking potential. We'll also discuss the importance of building a strong review base early on, which not only boosts your credibility but also drives more bookings across all platforms. With the right approach, your Airbnb launch can be a major success, setting you up for a profitable year ahead. Key takeaways: Maximize Airbnb Visibility: Leverage the initial visibility boost you receive as a new Airbnb listing to secure early bookings and establish your property in the market. Strategic Airbnb Pricing: Utilize Airbnb's new listing discount to attract guests while maintaining revenue by adjusting your base price. Experiment with pricing strategies to optimize visibility without sacrificing income. Build Reviews Quickly: Accept shorter stays initially to build up your review base on Airbnb and other platforms like VRBO. A strong review base is critical for gaining trust and boosting bookings. Seasonal Pricing Strategies: Align your property launch with peak seasonal demand and adjust your pricing based on booking windows to capture high-value bookings at optimal times. Diversify Booking Platforms: Expand your property's presence beyond Airbnb to platforms like VRBO and Booking.com. This strategy helps you reach a broader audience, build reviews on multiple platforms, and secure more bookings. Launching a new short-term rental property in 2024 doesn't have to be daunting if you approach it with the right strategies. By maximizing your Airbnb visibility, implementing effective pricing strategies, and diversifying across multiple platforms, you can set your property up for long-term success. Remember, the key is not just to get those first few bookings but to maintain a steady flow of guests and build a solid review base that will keep your calendar full all year round. Thanks for watching, and we'll see you in the next episode! Take advantage of StayFi's special offer for our listeners 

Ready to take your launches to new heights? The solution is to build anticipation and curiosity with your pre-launch. In this episode I brought on the Queen of anticipation marketing herself, Brenna McGowan.Brenna McGowan uses real-life examples from Apple and Taylor Swift to illustrate the power of anticipation. She shares insights on the optimal pre-sale anticipation period for courses, programs, high-end services, and memberships, and explores the use of "consideration content" to tap into the emotions and desires of potential buyers.Check out what you'll learn:Understanding the psychology of teasing your audience about what's coming, so they sit up straight and pay attentionHow to create anticipation and use storytelling in your online marketing strategies, so that prospects are salivating to buyUnderstand the key components of a successful pre-launch strategy and the impact it can have on program enrollmentShifting potential customers' beliefs about the offer and themselves before a launch, so that they prequalify themslevesLinks for our Guest: Website: https://brennamcgowan.coSocial Media: https://www.instagram.com/brennamcgowanco/Facebook Group: https://www.facebook.com/groups/behindthelaunchwithbrennamcgowaGift: https://brennamcgowan.co/cheatsheet/*****Craft your Compelling, Captivating, and Converting speech. Take $250 off with code BIDLISTENER at https://speakandstandout.com/offer-indss *****Links and resources mentioned in this episode:Get your copy of 17 Magic Phrases at https://SpeakAndStandOut.com/MagicGrab the FREE resource Directory of Places to Speak https://SpeakAndStandOut.com/DirectoryFollow me on Instagram at https://instagram.com/laurieann.murabitoClick and read more over on my website. https://SpeakAndStandOut.comIf you're looking for support to grow your business faster, get fully booked and profitable, book a call to explore if you'd be a good fit for one of my programs. schedule a call at.

Today we're talking to launch strategist and tech expert, Lacey Cribb about - you guessed it - launch strategy. Learn the basics, what's working now, and how to become the queen (or king) of data-driven strategy to maximize your sales conversion rates. Despite the "changing landscape" business launching is still a great way to build credibility fast, and it can be easy! Listen in. --- ** If you enjoyed this episode, make sure to hit that subscribe button, like, and/or leave a comment. I appreciate each and every one! ** Prefer video (with closed captioning)? Head to YouTube: https://youtu.be/d3YYi9194YI ----- Learn more about Lacey and her services at laceycribb.com or connect with her on Facebook and Instagram (@lacey.cribb). ----- To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans… Sign up for my weekly newsletter, The Playbook. Connect with me on social: I'm @caryngillen in all the places. Or grab this free resource I made just for you! 5 Ways to Make Coaching Your Marketing. You can also get strategic about bringing in more money with the How To Get More Clients Intensive. If you think I'm the coach for you, you're probably right! Message me to connect and we can figure out together where you fit.

Welcome back to the ten-part series on starting your podcast. If you've been following along, you're already familiar with the foundational steps. In today's episode Kristin is tackling the bones of the process: launching your podcast. Whether you're feeling overwhelmed or excited, Kristin is here to guide you through the critical aspects of developing a launch plan.   Her approach is both encouraging and practical, designed to make you feel at ease while planning your podcast launch.   Few key points from today's episode: The key to a smooth launch is preparation. Kristin emphasizes the importance of being well-prepared and having enough recordings batched to eliminate stress and panic around your podcast launch. Developing a clear timeline and plan is crucial. Decide on your launch date and work backward, outlining each step you need to take. Creating buzz around your podcast launch is essential. Kristin suggests telling friends, family, and followers about your upcoming launch, even if it means stepping out of your comfort zone and using social media. A great way to generate excitement is by releasing a podcast trailer. Encourage friends and family to leave reviews for your trailer on platforms like Apple Podcasts Kristin's mission is to help you feel prepared, positive, and confident about your podcast launch. She is here to cheer you on, encouraging you to use your voice and share your message with the world.   Remember, launching a podcast is a process but with a solid launch plan, effective marketing strategies, and a positive mindset, a successful podcast launch is within reach!      Quotes from Today's Episode If you build it, they will come just doesn't work with podcasting. - Kristin You don't know where to begin with a launch plan ? Schedule a free call with Kristin. Are you looking for guidance or want to launch a podcast?  Contact Kristin for Podcast Coaching Looking for a community of podcasters?  Join us in Podcast Membership  Join our FB Community: https://www.facebook.com/groups/podcastcoachingforkingdomentrepreneurs

Are you looking to scale your online business to seven figures? Ever wondered how female entrepreneurship can drive gender equality? These compelling questions are at the heart of my conversation with Sigrun Gudjonsdottir, an award-winning business coach, speaker, author, and podcast host. With a mission to accelerate gender equality through female entrepreneurship, Sigrun offers a tough-love, no-nonsense approach to business and life.   We discussed: ⚉  The journey from architecture to business leadership ⚉  Personal health crisis and starting a business ⚉  Dreaming big and making them come true ⚉  How do you know you're successful? ⚉  What are the keys to a successful online business launch? ⚉  Accelerating gender equality through entrepreneurship ⚉  Sigrun's magic moment ⚉  Business advice for online business startups ⚉  What business taught me ⚉  Why optimism and perseverance are important as an entrepreneur? ⚉  Fast talk segment     Sigrun is an award winning business coach, bestselling author, international speaker and host of the Sigrun Show podcast. She's been called the leading business mentor for online entrepreneurs in Europe. She is on a mission to accelerate gender equality through female entrepreneurship and helps women start and scale their online businesses to 7 figures with her tough love and no-nonsense-approach to business and life.  Sigrun has been featured in Forbes, Time and numerous leading media publications in Europe. In 2022 she was accepted into the Hall of Fame of Ernst & Young's Entrepreneur of the Year Award in Switzerland and in 2021 she won 5 German Stevie Awards; as the Hero of the year, Entrepreneur of the year, Solo entrepreneur of the year, Manager of the year, and Sales Achievement of the year. Sigrun is married, has two stepsons, and splits her time between Reykjavik, Iceland and Zurich, Switzerland.   Her latest book is available on Amazon and is called Kickstart Your Online Business - Create an Online Course and Start to Make Sales.   MENTIONED IN THIS EPISODE: ⚉  [Book] Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins - https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996  ⚉ [Book] Kickstart Your Online Business: Create an Online Course and Start to Make Sales by Sigrun Gudjonsdottir - https://www.amazon.com/Kickstart-Your-Online-Business-Create/dp/B0B7QLGC1F    CONNECT WITH SIGRUN:

In this episode I'm going to walk you through the 8-step playbook that we developed to help people that have read my book implement the plan to build a million dollar business.   That timeline can feel aggressive or even confusing to a lot of people but once you understand these 8 steps you'll be able to see where they fall in that 12 month timeframe.   Whether you are stuck at 15 sales a day, launching your next product, or even if you've already surpassed $1M and growth has slowed, going through these 8 milestones will help you get unstuck and keep you moving forward.   Wherever you get stuck, come back to this podcast and find which step you're on to continue. This process done correctly WILL get you to that $1M mark within 12 months.   Head to https://capitalism.com/playbook to see how we grow and scale brands to the million dollar mark and beyond.    Scale to the $1M/year mark and beyond in the Capitalism Incubator at https://capitalism.com/inc   Connect with me on Instagram at https://instagram.com/ryandanielmoran   Timestamps:   (0:00) - The 8 Steps To $1 Million   (1:00) - Choosing Your WHO   (2:00) - Getting 100 People On An Email List   (5:45) - Launch Strategy   (9:40) - Your First 100 Reviews   (15:50) - Getting To 25 Sales Per Day   (18:40) - Build A List of 100 Ambassadors   (22:30) - How To Launch More Products   (25:00) - Scaling To 100 Sales Per Day

Even though the economy is tough, people are still spending money. They're just being a lot more discerning about *where* they spend it—meaning that your messaging and content needs to show them why they need to spend money on your offer, right now.In today's episode, I'll help you uncover the key shifts to sell your online course, program or membership even when it feels like the economy (and the algorithms) are stacked against you.- How uncovering common content and messaging mistakes can help you to sell more of your offers (instead of limiting your sales).- The shifts you need to make to make more profit in your next launch—based on what's working right now, not what worked two years ago. - How understanding what sells (and what doesn't sell) in a tough economy means you can share content that delivers great value to your audience *and* sells your offer at the same time.- The simple strategy for launch content that sells without feeling sales-y.SHOW LINKS:- Doors are currently open for Launch Magic until 20 June 2024. To find out more, DM me “magic” on Instagram (@stephtaylor.co) or visit https://learn.stephtaylor.co/launch-magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Send us a Text Message.Guess who's back? Join us this Friday for a live Q&A with Noah Wickham and get ready to improve your Amazon skills!This isn't just any Q&A - it's full of great Amazon tips just for you.Make your sales go up:→ Get live advice from Noah→ Quick solutions to your biggest Amazon problems→ New Amazon tips every week to boost your businessEvery Friday is your chance to get better.Learn from the best and connect with others!Be there or miss out. Let's succeed on Amazon together!#AmazonFridayLiveQA #AskNoahLive #amazonpodcast Timestamps:00:00 - Countdown09:55 - Introduction by Noah Wickham10:22 - Quick Announcement about Services and Courses10:40 - Getting into Questions10:47 - First Question: Relaunching a Product11:12 - Old FN SKU Issue12:25 - Labeling New FN SKU13:30 - Combining Reviews for US and UK Listings14:39 - Merging Listings15:58 - Discussion on Freelance Platforms for Amazon PPC16:45 - Creating Canonical URLs18:42 - Adding Listings to Brand Store19:18 - New Price Discount Dashboard21:16 - Understanding Canonical URLs21:29 - Managing Taxes and Product Photography Timing22:32 - Ensuring Product Release Dates23:10 - Creating Variations and Managing PPC Campaigns24:24 - Launching New Product and PPC Strategy26:28 - Discussion on Sponsored Brand Ads and Organic Ranking27:56 - Adjusting Ad Placement for Better Search Ranking29:25 - Transferring Brands Between Accounts30:38 - Bidding Strategy for High-Competition Keywords33:28 - Best Practices for Pricing Strategy During Product Launch35:20 - Handling Multiple Brand Registries and Transfers36:27 - Dealing with Verification Issues in Different Markets39:04 - Pricing Strategy: Your Price vs. List Price41:27 - Understanding Placement Adjustments in PPC Campaigns44:04 - Using Influencer Marketing for Product Launch45:24 - Changing Product Categories with Flat File Uploads48:11 - Recommended Platforms for Freelancers48:52 - Reimbursement for Missing Inventory50:02 - Processing Q4 Shipments and Avoiding Fees52:00 - Using Brand Name in Canonical URLs52:53 - Addressing Public Controversy54:11 - Parent-Child Listing Strategies55:00 - Ensuring Prime Badge on Listings55:52 - Managing Release Dates for Honeymoon Phase57:57 - Differences Between Sponsored Ads and Organic Keywords1:00:53 - Setting Up Day Parting in PPC Campaigns1:03:00 - Starting a New Product Launch Campaign1:04:59 - Separating Variations from Parent Listings1:06:13 - Sponsored Brands and Sponsored Display Ads During Launch1:07:00 - Adding Reviews After Closing Listings1:08:00 - Handling Listing Errors1:10:00 - Preventing Hijackers on Listings1:11:13 - Managing Variations and Brand Registry Issues1:12:27 - Dealing with Low Inventory and Liquidation1:14:00 - Trademark Registration Options1:15:00 - Getting Access to Amazon Career Connections1:16:20 - Pricing Strategy for New Product Launches1:17:18 - Adjusting Campaign Budget and Keyword Strategy1:18:22 - Error 8541 and Item Name Issues1:20:30 - Managing Product Pricing During Launch1:21:40 - Tracking Price Discounts and Dashboard Issues1:23:00 - Launch Strategy for Multiple Product Variations1:24:00 - Q4 Fees and Deadlines for FBA Shipments1:25:00 - Using AWD for Shipping and Processing1:25:40 - Full-Service Management Options1:26:30 - Day Parting in PPC Campaigns1:28:30 - Combining Pricing Strategies for High-Quality Products1:30:10 - Troubleshooting Listing Issues with Support the Show.

95% of product launches fail. Don't let this be you. Learn how to pinpoint market fit, finesse your Go-To-Market strategies, and craft campaigns that truly resonate. This episode reveals the art of not overwhelming your audience while focusing on what really matters—solving buyer problems and fine-tuning your approach. Perfect your product launch strategy!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:06 Marketing is crucial for selling a product.09:18 External investment impacts success of go-to-market strategy.13:33 Identifying market needs, solving problems, campaign launch.20:19 Gain customer insight to improve scripts. Utilize new tools for sales call analysis.26:08 Brands must strategize for meaningful, disruptive market entry.28:17 Find receptive buyers in niche market, avoid noise.34:24 Adapting marketing strategies to reach younger generation.40:15 Marketing should involve everyone for success.==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

So, which launch is best? In today's episode, I'm finally answering this age-old Internet question, and I'll be looking at it from different angles with the hope that what I share helps you make your own decision more powerfully and with confidence!   We're just a few days away! The Rise Of The Digital CEO kicks off this June 6th, and you can register NOW at https://www.businessbydesign.net/RISE! Inside of this training we expand more on the launch strategies discussed today, and we even give you the launch execution guides inside of Business By Design - no matter which strategy is the right one for YOU.  We want to hear from you! If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni.  In this episode you'll hear: The BIG mistake people are making with launches  Why it's tricky and dangerous to have tunnel vision around which launch strategy is “best”  3 factors that must equally play a role in you unlocking the right system for you  A rundown of the automated funnel we used that generated over $1 million in year with a $500 product  The nuances to grasp between the words “automated” and “evergreen”  A conversation around high-ticket offers and why this term varies so much based on the industry  How we sell our exclusive mastermind and the launch strategy that wouldn't work for this type of offer Other types of launches we see people using right now For full show notes and links, visit: https://www.mindyourbusinesspodcast.com/blog/695 

Ann McFerran's life changed when she invented magnetic eyelash extensions and launched her brand, Glamnetic. Discover her strategy for bootstrapping her way to $50 million in revenue after her first year in business. For more on Glamnetic and show notes click here. 

In this episode of the Coaches Compass, Mike goes over the 5 changes that need to be made for launching in 2024. Since trust is harder to earn and the buying cycle is longer, the launch model has to be updated. You can no longer get away with a short runway for your launch. Regardless of whether it's for a challenge, group program, course, etc. Tune in to this episode to learn the Launch Lift model that will improve your launch results.Get 20% off any product from Legion Athletics! Use code POPFAM at https://www.legionathletics.comCured Nutrition is offering 15% off their products site wide! Try their Serenity Gummies or CBN Oil here - https://www.curednutrition.com/?rfsn=6745101.eee1d3Want 20% off any Organifi product? This is an exclusive offer for Mind Over Macros listeners. Simply go to organifi.com/popfam and save 20% off any of their amazing products like green juice, red juice, or gold juice!Click here to take advantage of this offer!------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe FREE personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

In this episode, we dive into pricing strategies. Discover how setting lower price points can lead to surprising profit margins. I share insightful results from a recent experiment where a product was launched at a lower price, unraveling the potential for substantial profit generation.    ⬇️ Click to view my available resources! https://andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!