Podcasts about launch strategy

Join Becky for the second installment in a series about mastering your audiobook launch! Dive deep into the practical tools and tactical moves you need to turn a simple release into a major event. Building on the foundations laid in Part 1, this episode focuses on driving urgency, rewarding your community, and maximizing your reach through strategic marketing.  In this episode, you will learn about: Pricing Strategies: How to use limited-time launch pricing and early bird offers to create excitement and reward your core supporters. Email Marketing Mastery: How to build an effective email sequence, use coupon codes strategically, and leverage personal storytelling to engage your subscribers. Social Media Engagement: Tips for creating high-impact content, including audio clips, behind-the-scenes production stories, and narrator spotlights. Leveraging Community: How to use the Amplify Audiobooks platform to invite your inner circle and participate in real-time audiobook clubs to spark word-of-mouth recommendations. Direct Connection: The importance of tagging collaborators and using direct purchase links to make the journey from discovery to listening seamless. Whether you are an indie author or a small publisher, this episode provides a roadmap to stop "whispering into the void" and start building real momentum for your audiobooks.  AMPlify Audiobooks: https://www.amplifyaudiobooks.com Pro Audio Voices: https://www.proaudiovoices.com Audiobook Connection: https://audiobookconnection.com #audiobookproduction #indieauthors #audiobooklaunch #audiobookmarketing #amplifyaudiobooks #selfpublishing

Product Launch Strategy Hello, this is Hall T. Martin with the Startup Funding Espresso—your daily shot of startup funding and investing. Founders often mistake their pitch deck for their product launch strategy. But the two serve different goals. The pitch is meant to raise capital — the launch is meant to earn trust. A strong product launch strategy doesn't just announce features. It builds a narrative: who it's for, what it solves, and why it matters now. The best launches create momentum by aligning messaging, channel, and timing. Savvy founders build launch strategies in layers: — First, define the minimum viable message. — Next, build social proof and use cases. — Then, plan waves of release — from insider demos to public unveilings. Launch isn't a moment. It's a sequence. The most common mistake? Using the investor pitch template for customer activation. Investors want vision and scale. Customers want relevance and clarity. Don't confuse one for the other. Plan your product launch with intent. Make every stage of rollout a proof point — not just of what you built, but of how well you understand the market. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound.

What does it really take to build a coworking space that becomes a community asset, not just another office? That was one of my favorite conversations with Rob Archer, CEO of Codebase Coworking in Charlottesville, Virginia. Rob has built something special. Codebase sits inside a larger entrepreneurial ecosystem designed to attract talent, support founders, and strengthen the local community. What struck me most was how intentional every decision has been. We talked about the reality of balancing financial responsibility with a bigger mission. Rob doesn't shy away from the numbers. In fact, he broke down coworking economics better than most MBA professors. But he also understands that some of the most valuable parts of a coworking space can't be measured on a spreadsheet. From giving more than 70 hard hat tours before opening, to building deep relationships throughout Charlottesville, to creating a member mix that reflects the broader business community, Rob has shown what's possible when you lead with both strategy and service. We also dug into: How to think about coworking profitability when your vision is bigger than revenue alone Why understanding your market matters more than copying someone else's model The lessons Rob learned launching a 20,000 sq. ft. coworking space Building occupancy before opening day Developing community managers and investing in your team Creating a coworking experience that attracts and retains local talent If you're building a coworking space, this episode is packed with practical insights on growth, positioning, community engagement, and long-term sustainability. And if you've ever wondered whether coworking can be both profitable and deeply connected to its community, Rob's story is a masterclass. Resources Mentioned in this Podcast: Rob Archer on LinkedIn Codebase Coworking website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

No two books are exactly alike, and no two authors have the same goals. So your book launch strategy shouldn't be one-size-fits-all either.In this episode of Your Path to Book Publishing, we're kicking off a new series on book launches and what authors need to think about before launch day arrives. Whether you're self-publishing, hybrid publishing, or traditionally publishing, your launch should start with your “why”—why you wrote the book, who you want to reach, and what success looks like for you.You'll learn why no one will care more about your book launch than you, how to think about sales goals versus impact goals, and why audience clarity should guide your book marketing decisions. We'll also look at how your budget, publishing path, and reader experience can shape the launch plan that fits you best.This episode also previews upcoming conversations with Josh Porter, author of The Last Human Marketer, and Marissa Eigenbrood, president and partner of Smith Publicity, as we continue exploring what makes a strong, strategic book launch.In This EpisodeYou'll hear about: Why your book launch should match your goals  How your “why” shapes your book launch strategy  The difference between sales, impact, and business-growth goals  Why audience clarity matters before choosing launch tactics  How to think about the reader experience before and after launchLearn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

Learn the latest updates on this proven Amazon launch strategy using keyword research, Rufus or Alexa for Shopping optimization, PPC, TikTok Shop traffic, and relevancy signals to rank faster. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   Wait! Before you dive in… this is part 2 of a 2-part series, so don't be that person who starts a movie halfway through and asks what's going on. Go watch/listen to part 1 on the AM/PM Podcast first, where Bradley breaks down the AI and product research strategies that set up this Maldives Honeymoon launch strategy: https://h10.me/am526 In this special episode of the Serious Sellers Podcast, Bradley Sutton returns to the Maldives for episode 750 and breaks down his latest “Maldives Honeymoon” launch strategy. This time, he shares the exact tactics he recently tested to get new products to page one for multiple keywords in less than five days. From keyword research to listing optimization, this episode is packed with launch strategies for Amazon sellers who want to give their products the strongest possible start. Bradley explains why a successful launch begins before PPC campaigns ever go live. Sellers need to study competitor reviews, analyze TikTok Shop reviews, look at Rufus questions (Quick note: Rufus is now rebranded as Alexa for Shopping), and understand what kind of images are working in their niche. He also walks through several ways to build a stronger keyword list, including Cerebro, Brand Analytics, Search Query Performance, historical keyword research, opportunity keywords, competitor PPC data, Etsy keywords, frequently bought together products, and Spanish-language keyword indexing. One of the biggest takeaways from this episode is the importance of testing Amazon's understanding of your product before launch. Bradley shares how Amazon initially misunderstood two new products he launched, which caused poor impressions and weak Rufus visibility. By sending relevancy signals and checking Amazon Recommended Rank keywords, he helped Amazon better understand the products, leading to a major increase in PPC impressions and faster keyword rankings. Bradley also covers launch execution, including how to choose keywords you have the “right to win,” set up exact match launch campaigns, use discounts strategically, monitor CPR numbers, activate alerts, and drive outside traffic through TikTok Shop creators. But the episode ends with a powerful personal reminder: while business growth matters, entrepreneurs should not lose sight of family and time. The strongest launch strategy may help you win on Amazon, but the strongest life strategy is making sure you do not miss the moments you can never get back. Serious Sellers Podcast Episode 750 In episode 750 of the Serious Sellers Podcast, Bradley covers: 00:00 - Introduction 01:38 - Preparing A Listing For Amazon Launches 04:15 - Building A Keyword Research List 05:20 - Amazon Brand Analytics Keywords 07:50 - Historical And Off-Amazon Keywords 10:09 - Reverse Engineering PPC Strategy 13:14 - Amazon Recommended Keywords 15:17 - Frequently Bought Together Products 19:27 - Creating A Test Listing 22:37 - Sending Amazon Relevancy Signals 25:02 - Vine Prelaunch And PPC Campaigns 29:02 - Pricing, CPR, And Discounts 31:46 - TikTok Shop Launch Traffic 33:31 - Balancing Business And Family

Join Becky for the first episode in a series about launching your audiobook! Learn why starting with your why is crucial, how to build anticipation, and why launching on AMPlify Audiobooks can maximize your revenue and connect you directly with listeners. Discover the benefits of hosting launch events, involving your narrator for a unique listener experience, and get tips on building anticipation and engaging your audience. AMPlify Audiobooks: https://www.amplifyaudiobooks.com Pro Audio Voices: https://www.proaudiovoices.com Audiobook Connection: https://audiobookconnection.com   View the video of this episode here: https://youtu.be/U64ftYVEXdQ #audiobooks #indieauthors #booklaunch #audiobookmarketing #amplifyaudiobooks #proaudiovoices #audiobookconnection

Most podcast launch advice focuses on hitting publish. Almost none of it teaches you how to launch in a way that helps listeners actually find, follow, and hit play on your show.In this rapid-fire Q & A episode, I'm answering what to do when you're launching a podcast with zero listeners or social proof, how to design a show that attracts the listeners you actually want, and why forcing yourself outside your comfort zone too early can make podcasting harder to stick with. If you want to hear the podcast launch strategy I recommend for getting more launch-day engagement and creating a show listeners come back to week after week, hit play and let's dive in.…2:10 – What to Launch With When You Have Zero Listeners (And No Social Proof)6:30 – The #1 Launch Mistake Most Hosts Make9:35 – Why I Never Put Episode Numbers in My Titles14:29 – The Best Way to Help Listeners Find Older Episodes16:19 – Podcasting Advice for Introverts, From an Introvert…Other Episodes You'll Love: From 30 to 1000+ Podcast Downloads in One Day With This Simple Podcast Launch StrategyWhy Episode Numbers Don't Belong in Your Episode Titles (and What to Do Instead)…Special thanks to Frank Bravo of ProLegal Brief (launching soon), members of the Buzzsprout Podcasting Community, and the anonymous listener who submitted today's questions. …Got Podcasting Questions? Send them to me here.Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.Podcast Health Score™ See exactly where your show is losing listeners.Podcast SEO Mastery Optimize your show so it can get found 24/7.Apply for a spot on the show to get live podcasting help from me.Want more podcasting advice? See what I'm testing on SubstackGet reviews for your show with PodLottery...Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Selling a digital product shouldn't require a complicated funnel map, a giant audience, or you living on social media. We share the simplest way to get your offer in front of the right people so you can start making sales without overbuilding your marketing or burning out in the process. If you've been stuck “getting ready” to launch, this is the reset that brings you back to what actually moves revenue. We walk through the core building blocks of a simple digital product launch: an active email list you email consistently, a clear sales page connected to a cart, one main launch event (webinar, workshop, challenge, or training), and a short launch email sequence that speaks directly to pain points and the transformation your offer delivers. We also explain why simplicity works so well: it's easier to execute, easier for your audience to understand, and it helps you show up with a clearer message. Then we get into the power of focused promotion, because occasional mentions don't create momentum. People often need to hear an offer six to eight times before they act, and a launch window creates the visibility and urgency that sporadic marketing can't. The best part is that once you learn the process, you can repeat your launch multiple times a year and refine it using real data to improve clicks, conversions, and confidence. Grab the 30-minute launch plan and, check out Launch to Profit if you want the complete step-by-step, and if this helped, subscribe, share it with a friend building a digital product, and leave a review so more experts can launch with less overwhelm.Read more HERESupport the show

Starting a podcast as a hobby and starting one for your business requires two different approaches. As a business owner, your goals and focus are different, which is why you can't follow what influencer and hobby podcasters are doing. In this episode, I'm breaking down what a podcast launch strategy for business owners requires so that you set your podcast up to support your business growth from day one. If you've been thinking about starting a podcast or are in the beginning stages of launching, this episode is for you. In this episode, I'm giving you all the tea on:Why your podcast launch strategy matters when you are starting a podcast for your businessWhat needs to be included in your podcast launch strategy as a business ownerWhy vanity metrics like downloads and audience size aren't success indicators when you are podcasting for your business Resources Mentioned in Today's Episode:Join the waitlist for my podcast launch course, Podcast Like a Business Owner, to be the first to know when it goes live and get access to exclusive bonuses. Related Episodes and Blog Posts:Episode 286: How to Start an Audio Only Podcast for Your Business in 2026Episode 292: Why 90% of Podcasts Fail in the First Year (And How to Make Sure Yours Doesn't)Episode 294: 3 Podcast Mistakes to Avoid When Launching a Podcast for Your Business Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode302/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

Send us Fan MailThis video breaks down the recommended approach for a successful Amazon product launch, focusing on initial ad campaigns. Learn how to set up your amazon ppc with auto and broad campaigns to understand search terms and drive incremental sales. The goal is to optimize your amazon advertising campaign strategy right from the start for effective amazon ppc optimization.If launch ads are eating budget without ranking gains, get a real Amazon PPC campaign plan before the next dollar gets spent: https://bit.ly/3ZlHh6G #AmazonPPC #AmazonFBA #AmazonAds #AmazonSellers #AmazonProductLaunchWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps:00:00 - 5 Amazon PPC Campaigns for Launch00:57 - Competitor ASIN Targeting Campaigns01:28 - Low and Medium Budget Launch Plan02:16 - Price Range and Competitor Research03:14 - Brand Terms and PPC Structure04:55 - Organic Rank and Search Term Placement05:52 - Search Volume and 30 to 45 Day Ranking-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Should your podcasts have seasons or run continuously?Kristina and Ben are getting into this popular question they get during the launch process and helping you figure out what podcast strategy might work best for you!This episode is for you if:You've always felt stuck starting a podcast because you're unsure how to sustain it.You're unclear about what to talk about on your podcast or how to structure it long-term. You want to build more intention into your podcast strategy. Leaning on their experience of launching over 50 podcasts and producing over 1000 episodes a year. Kristina and Ben are breaking down the real pros and cons of podcast seasons versus a continuous podcast strategy and how to figure out which approach is the best fit for you!Tune into hear: What actually drives podcast growthWhy consistency matters more than perfection.How to build a show that you can stick with long-term. Top ways to avoid podcast burnout. There is no one-size-fits-all approach, but there is a way to make podcasting work best for your energy, your business, and your goals. Let's navigate it together!Mentioned in Episode:Why our business started content days.Open the door to your dreams by starting a Door Gurus franchiseTake Our Social Media QuizWork with The Social SnippetJoin The High Vibe Women Online CommunitySend me a text!The Climb with Cherie Clonan The Climb is a podcast for people building something meaningful and finding their..Listen on: Apple Podcasts SpotifySupport the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

#885 Ready to turn your passion into a seven-figure online business? In this episode, host Brien Gearin chats with Nathania Stambouli, founder of Yogi Flight School, who built a seven‑figure online business teaching people how to master handstands and arm balances. Nathania shares her inspiring journey from leaving a corporate marketing job to pivoting during the pandemic, launching her program online, and generating $60K in just three months. She breaks down the exact launch strategy she still uses today, lessons learned from pricing her offers, and how she grew her business with free masterclasses, email marketing, and community-driven coaching. Whether you're an aspiring entrepreneur or growing your digital business, this episode is packed with actionable insights! (Original Air Date - 8/29/25) What we discuss with Nathania: + Building a seven‑figure online business + Leaving corporate marketing for yoga + Pivoting from studio to online teaching + Launching Yogi Flight School during the pandemic + Generating $60K in three months + Free masterclasses as a growth strategy + Pricing strategies and mindset shifts + Using email marketing to drive sales + Growing a coaching-based community + Lessons learned from scaling a team Thank you, Nathania! Check out Yogi Flight School at ⁠YogiFlightSchool.com⁠. Follow Nathania on ⁠Instagram⁠ and ⁠YouTube⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've been trying to build an evergreen sales funnel for your online course but keep finding yourself stuck in launch cycles, this episode will shift how you think about sales in your business. Because the problem isn't your course—it's the system you're using to sell it.In this episode, I'm walking you through how to build an evergreen sales funnel that supports consistent course sales without relying on a traditional launch strategy. Instead of pushing people through webinars or high-pressure promotions, we're looking at a more natural, podcast-powered approach that builds trust and supports long-term audience growth.We'll break down how to structure your offer so it's buyer-ready, how to create a timely bonus that drives ethical urgency, and how to build a six-stage audio funnel that guides your listener from awareness to decision. This is where your content becomes more than just visibility—it becomes part of your sales system.I also walk you through how to move your listeners onto your email list using an offer-focused lead magnet, and how to use a simple seven-part email sequence to continue the conversation and increase conversions. When done well, this creates a system that supports both business growth and predictable revenue over time.If you've been relying on launching to drive sales, or you've been trying to figure out how to build an online course that actually sells consistently, this episode will give you a clear starting point. Because evergreen isn't about doing less—it's about building something that keeps working.Ready to Turn Your Podcast Into a Revenue Stream?If you want to build a business that works when you're offline, your podcast can become one of the most powerful evergreen marketing tools in your business.Inside my Podcast Growth Strategy, I'll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish.This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media.

Send us Fan MailKevin Sanderson shares expert advice on navigating Amazon PPC during a new product launch, especially in a crowded market. He emphasizes a smart amazon product launch ppc strategy that involves targeting longer-tail keywords to gain initial traction, rather than immediately competing for high-volume terms. This approach helps in how to beat competition by building competitiveness gradually and optimizing your overall ppc amazon strategy for sustained growth on amazon.Stop guessing your PPC strategy and get a clear action plan built for your product launch today: https://bit.ly/4jMZtxu#AmazonPPC #PPCStrategy #AmazonAds #EcommerceGrowth #productlaunches Want free resources? Dowload our Free Amazon guides here:Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:02 - PPC launch strategy in saturated categories00:18 - Why long tail keywords matter first00:42 - Paid ads vs organic clicks explained01:15 - Why organic results are getting pushed down01:42 - Simple PPC campaign structure that works02:15 - Keyword grouping and budget control tips02:45 - Why overcomplicating PPC hurts performance--------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In today's episode, Kelly pulls back the curtain on how I'm approaching the launch of The Miracle Hour completely differently than any launch she's done before. Instead of treating this as just another book release, Kelly is using this launch as a strategic rehearsal for an even bigger vision. She breaks down five key ways this launch is different and why the strategy behind it matters not just for authors, but for any entrepreneur building influence, community, and long-term brand equity. From grassroots bulk buy campaigns to a live launch day experience, Kelly shares the thinking behind the strategy, and why the Miracle Hour philosophy is guiding the launch itself. You'll also hear why this book matters so much right now. In an era dominated by algorithms, automation, and AI, the Miracle Hour offers a relationship-driven system for daily sales that helps business owners break founder dependency, build predictable revenue, and reclaim their freedom. If you've ever wondered how successful entrepreneurs think about launching books, building movements, or activating their communities, this episode offers a rare behind-the-scenes look. And if you want to be part of the Miracle Hour movement, Kelly shares how you can get involved: including opportunities to attend the live launch experience on April 29th. Timestamps:  01:05 — The strategic shift behind the Miracle Hour book launch. 03:50 — What the Miracle Hour Actually Is 06:30 — The Internal Goal: Selling 10,000 Copies 07:00 — The Power of Bulk Buys 09:30 — Targeted Relationship Lists 10:45 — Using this launch as a rehearsal for traditional publishing success. 11:45 — The Bestseller Lists We're Aiming For 13:15 —Why this launch is becoming a transformational event instead of a party. 17:40 — Using the system itself to drive book sales and community engagement. 20:00 — How to Join the Miracle Hour Movement Resources: Grab your copy of The Miracle Hour book or gift copies in bulk to unlock tens of thousands of dollars in added bonuses: https://www.themiraclehourbook.com/the-miracle-hour-bulk-buys  Join the Street Team and Help Us Spread The Word: https://www.themiraclehourbook.com/join   

Send a textWe address a common question: what is the best product launch strategy in 2026? This video explains the Early Vine program for new product launches, offering insights into how to launch a product effectively. Learn about Amazon's general approach and our updated perspective on the Amazon product launch process. We also discuss how to launch a product on Amazon and structure PPC campaigns for better results.If your Amazon launch is stuck with low impressions and no sales, get direct PPC strategy guidance before you waste another dollar on ads: https://bit.ly/3ZlHh6G#AmazonPPC #AmazonProductLaunch #AmazonAdvertising #AmazonSellerTips--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:03 – Early Vine Program and Review Strategy00:30 – Review Count vs Star Rating and Conversion Data01:17 – Why Organic Reviews Often Outperform Vine02:22 – Amazon PPC Structure for New Product Launch03:40 – Best Bid Strategy: Down Only vs Up and Down04:40 – No Sales and Low Impressions After Launch05:21 – CTR, Conversion Rate, and Traffic Benchmarks05:59 – Why Bid Optimization Fixes 90% of Low Impression Issues________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

email chris@drchrisloomdphd.com with "Podcast freebie" to book a coveted FREE guest spot on the show. To book a PREMIUM spot on the Podcast: ⁠⁠⁠⁠https://www.drchrisloomdphd.com/_paylink/AZpgR_7f⁠⁠⁠⁠Book a 1-on-1 coaching call: ⁠⁠⁠⁠https://www.drchrisloomdphd.com/booking-calendar/introductory-session⁠⁠⁠⁠ Become a member of our Podcast community: ⁠⁠⁠⁠https://www.drchrisloomdphd.com/membership⁠⁠⁠⁠Subscribe to our email list: ⁠⁠⁠⁠⁠https://financial-freedom-podcast-with-dr-loo.kit.com/⁠⁠⁠⁠⁠Click here to join PodMatch (the "AirBNB" of Podcasting): ⁠⁠⁠⁠https://www.joinpodmatch.com/drchrisloomdphd⁠⁠⁠⁠Click here to purchase my books on Amazon: ⁠⁠⁠⁠https://amzn.to/2PaQn4p⁠⁠⁠⁠Click here to purchase my audiobooks, visit: ⁠⁠⁠⁠https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F⁠⁠⁠⁠To help support the show:CashApp- ⁠⁠⁠⁠https://cash.app/$drchrisloomdphd⁠⁠⁠⁠Venmo- ⁠⁠⁠⁠https://account.venmo.com/u/Chris-Loo-4⁠⁠⁠⁠Buy Me a Coffee- ⁠⁠⁠⁠https://www.buymeacoffee.com/chrisJx⁠⁠⁠⁠Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  

With Lotus on the International Space Station this week, John and Niki wasted no time discussing these completely relevant topics:MoisturizerHaircarePelotonTchoukballOkay but they did get down to the most important games news of the week, including:The Highguard team quit their shadowdrop plans to take a slot at The Game AwardsCould Geoff not fill the last slot of the evening?What does it mean for next year's pricing for trailer space?Why Highguard's reworked launch strategy might not pay offWhy the Highguard preview event could've worked in their favor with a different strategyDr Disrespect lied about attending the Highguard preview eventVampire: The Masquerade Bloodlines 2 missed expectations as Paradox is down year over year in operating profitJeffrey Epstein was banned from Xbox Live in 2013Peloton lays off 11% of its staff amid AI failuresShould we kill the CEOs in our heads?

Most agents rush to the MLS the second they get a signed contract. In 2026, "List & Pray" is a strategy for failure. If you want to build a scalable real estate business, you need to stop rushing and start running your listings with intention.In this episode, I'm breaking down the exact 30-Day Listing Launch Strategy that separates top producers from the average agent. We cover why speed kills your leverage, how to communicate like a leader (not a salesperson), and the specific weekly workflow that builds momentum before the house even hits the market.This isn't just about marketing; it's about taking control of the outcome.TIMESTAMPS0:00 – Market shift + why listings still matter (intro/context)1:07 – The “List & Pray” problem (what broke when the market changed)3:33 – Why speed without structure fails (price-cut panic + being reactive)6:43 – The philosophy shift: longer DOM = opportunity (leverage brand + expertise)8:37 – The 30-day listing launch strategy (step-by-step weekly plan)11:25 – The weekly seller communication system (what you cover every week)12:36 – How to handle price reductions like a pro (metrics, proof, timing)13:14 – The refresh & relaunch tactic (price drop timing + re-marketing push)14:33 – What's next / outro (tease next video + CTA)

Follow Proof of Coverage Media: https://x.com/Proof_CoverageConnor Lovely and Connor King sit down with Soju and Pranave from Meteora to break down how they're turning token ownership into something that actually looks like equity. From their 48% float TGE to monthly investor recaps and $12M in discretionary buybacks, they're building a shareholder base on Solana's everything exchange, one that values fundamentals over speculation. We cover the pre-TGE roadshow, why there's no equity entity (only the token), and what real crypto investor relations looks like from the inside.Timestamps:00:00 - Introduction 00:59 - Meteora's Role in Solana 06:12 - Meteora's Business Model 09:23 - Pre-TGE Roadshow and IR15:11 - Token Entity vs. Equity Entity 19:26 - Pre-TGE Roadshow Insights 24:48 - TGE Strategy 25:53 - Launch Strategy and Market Position 28:21 - Communication Strategy with Investors 30:46 - Post-TGE Practices 36:07 - Buyback Strategy and Founder Autonomy 40:24 - Ownership Models in Crypto 46:18 - Future Plans and IR Innovations 47:55 - ConclusionDisclaimer: The hosts and the firms they represent may hold stakes in the companies mentioned in this podcast. None of this is financial advice.

In episode 556 of 'Coffee with Butterscotch,' the brothers talk about How Many Dudes riding the waves of Steam discovery and what they've learned about keeping that Wishlist train rolling. From premium price woes to free to try realities, they explore what it takes to bring one game to two very different worlds without losing their minds or the vibe.Support How Many Dudes!Official Website: https://www.bscotch.net/games/how-many-dudesTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpISteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes00:00 Cold Open00:26 Introduction and Welcome00:55 Discussing How Many Dudes and Marketing Strategies04:15 Insights on Game Discovery and Visibility06:40 Launch Strategy and Expectations09:36 Exploring Mobile Platforms and Monetization19:20 Challenges of Premium Games on Mobile24:40 Cross-Platform Challenges26:47 User Data Management Issues29:36 Monetization Strategies35:48 Free-to-Try Model Discussion39:56 Final Thoughts and Community EngagementTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. Finally, if you'd like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

Ready to start a podcast in 2026? Well, buckle up, because we're tackling the next lot of the top ten burning questions about starting your own show.In this episode, we will answer the following questions:How Do You Pick a Podcast Niche?Should You Script Your Podcast or Wing It?How Do You Get Listeners for a Podcast?What's the Best podcast Hosting Platform?Do You Need a Launch Strategy for Starting a Podcast in 2026?We kick this episode off with the all-important question of how to pick a niche. I'll share some tips on how to find a topic you're passionate about without overthinking it; because who needs that kind of stress before hitting record?We also chat about whether you should script your episodes or just wing.Plus, I spill the beans on the best ways to snag listeners, the ins and outs of hosting platforms, and if you really need a launch strategy.Read the Blog Post: Your 10 Questions About Starting a Podcast in 2026 Answered (No Fluff, Just Honest Answers) >> https://veritysangan.com/starting-a-podcast-in-2026/ Episodes Mentioned:Ep 104: Why SEO is So Important in Podcasting | How to Implement Your Own SEO Strategy >> https://lazygirlpod.captivate.fm/episode/ep104Ep 116: Top 10 Questions About Starting a Podcast in 2026 (Part 1) — Questions 1-5Takeaways:When starting your podcast, don't stress too much over your niche; just pick something you enjoy!Scripting your podcast can bring clarity, but winging it adds that spontaneous spark we all love.To get listeners, optimize your episode titles and don't hesitate to ask folks to share!Choosing a hosting platform is crucial; consider your needs before diving in headfirst into the options.A launch strategy is helpful, but don't let it paralyze you; sometimes messy beginnings are the best!Remember, most people discover new podcasts through recommendations, so spread the word, friends!Tools Mentioned:Captivate >> https://veritysangan.com/captivateRiverside >> https://veritysangan.com/riverside

You can have all the creative brilliance in the world, but without the right framework to support it, your campaign risks falling flat or never reaching the people it's meant to move. In this episode, Jen walks through the essential elements every successful campaign needs before launch. Drawing from Redhead's proven approach, we explore how to craft creative storytelling that stands out in a crowded landscape, the importance of realistic budgets and timelines, and how to build feedback loops that keep projects moving forward instead of stalling out. We also tackle the often-overlooked topic of success metrics — both the numbers and the narratives that tell you whether your campaign truly delivered. Tune in to discover how the best campaigns balance creative vision with operational reality, and why both matter equally.

In episode 554 of 'Coffee with Butterscotch,' the brothers celebrate the launch of the How Many Dudes demo and the surprise explosion past 50,000 wishlists. They break down what worked, from shipping the demo during the Steam winter sale to leaning hard into YouTube Shorts, influencers, and community momentum. he episode wraps with reflections on resilience, creative momentum, and why 2026 just might be the Year of the Dude.Support How Many Dudes!Official Website: https://www.bscotch.net/games/how-many-dudesTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpISteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes00:00 Cold Open00:33 Introduction and Welcome01:52 The Launch Strategy for 'How Many Dudes'05:44 Initial Reception and Growth of the Demo11:38 Influencer Impact and Community Engagement17:34 Viral Success and Peak Player Engagement23:50 The Power of Community Influence26:49 Tracking Player Engagement and Growth30:32 Comparing Demo Performance and Market Trends31:50 Understanding Wishlist Dynamics35:37 Designing an Engaging Demo Experience40:05 Exploring Game Mechanics and Combinatorial Play45:38 Seasonal Models and Game Dynamics47:00 Naming the Year: 202647:43 Creative Year Themes and Predictions54:18 Reflections on Resilience and Moving ForwardTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. Finally, if you'd like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

WEBINAR LINK:https://shawnmoore.clickfunnels.com/optiniyvvg89sWant to learn more about Vodyssey or start your STR journey. Book a call here:https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7FOLLOW US:https://www.facebook.com/share/g/16XJMvMbVo/https://www.instagram.com/vodysseyshawnmoorehttps://www.facebook.com/vodysseyshawnmoore/https://www.linkedin.com/company/str-financial-freedomhttps://www.tiktok.com/@vodysseyshawnmooreCONTACT US:support@vodyssey.comJASPER'S PROPERTY:http://airbnb.com/h/bigfootcabinblueridgeChapters00:00:00 Intro00:03:08 Jasper's Journey into Real Estate00:05:56 Choosing the Right Location for Investment00:08:58 Building and Designing the Property00:12:04 Challenges of Construction and Furnishing00:14:57 Creating a Family-Friendly Experience00:18:07 Marketing and Target Audience Insights00:22:39 The Bigfoot Cabin Concept00:28:18 Launch Strategy and Initial Success00:35:38 Tax Benefits and Cost Segregation00:41:08 Lessons Learned for Future Investments

In this episode, I interview Brittany Roberts, the mastermind behind the Instagram Launch Lab, about her innovative product launch methods that emphasize simplicity and creativity.Brittany helps online coaches and creatives build launches that everyone wants a piece of — by turning Instagram into their hottest launch asset.She's an award-winning Social Media Manager and the creator of Instagram Launch Lab, where she teaches a show-stopping, scroll-stopping strategy that transforms casual followers into paying clients.Brittany has led organic strategy for multiple six- and seven-figure women-led brands, and created standout campaigns for names like My Muscle Chef, Royal Caribbean, and Later.Since starting her own brand in 2020, she has coached hundreds of women internationally and grown an engaged Instagram audience from scratch.Brittany is a creativity-led strategist, and the host of The One Woman Show — which debuted at #3 in the Australian Marketing Charts.Key takeaways from this episode include:Evolving Launch Strategies: Brittany shares her shift from traditional funnels to using Instagram's "Close Friends" for more relaxed audience engagement.Curated Content: Short, engaging videos allow followers to learn without feeling overwhelmed, making content digestible.Simple Launch Processes: A three-day training series can effectively foster engagement without complexity.Boosting Participation: Gamified elements and exclusivity enhance interaction rates with her audience.Soft Selling Techniques: Gradual calls to action lead participants through a nurturing process to a final offer.Feedback for Improvement: Continuous refinement of her approach based on audience reactions drives success.Brittany's success illustrates how simplifying launches can lead to substantial results. Tune in for actionable insights to elevate your launch strategy!Chapters:0:00: Introduction to a New Launch Strategy1:16: The Shift Away from Fancy Funnels5:10: Embracing Instagram Stories for Engagement9:24: Building Exclusivity with Close Friends14:58: Innovative Ways to Opt-In19:59: The Close Friends List Strategy25:59: Adapting to Changing Marketing Strategies27:14: Content Structure for Instagram Stories30:48: Educational Challenges and Takeaways38:48: Call to Action and Conversion Strategies46:55: Planning and Prep for Launch Series52:21: Wrapping Up and Resources AvailableEmail Brittany: brittany@thesocialbritify.comShe can be found on socials @thesocialbritifyThe Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-labCan We Be Honest About Launching? Podcast: https://podcasts.apple.com/bb/podcast/can-we-be-honest-about-launching-the-campaign/id1857551172Want to grow your business with YouTube? It's a great option! Learn my strategy here: https://creatorfasttrack.com/workshop-registrationFREE Resources to Grow Your Online Business:The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

This week on America on the Road, Jack Nerad and co-host Chris Teague test two cars that are about as different as two cars can be — the 2026 Lexus LC 500 and the 2026 Toyota Prius. In the news and comment section, Jack and Chris break down major shifts in the global auto industry as electric vehicle sales slow and automakers adjust their plans. The show also features a deep dive into new pickup and EV technology, and an in-depth interview with Mazda launch strategy expert Jon Leverett.

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Josh and Jill Stanton are the co-founders of Wealthy Course Creator, their slice of the internet where they help Digital Course Creators and Coaches have bigger launches, change more lives, and make more money than they know what to do with. Top 3 Value Bombs 1. Having paid boot camps gets you more quality leads. 2. Do not just sell courses, sell the outcome. 3. Make sure that your pitch is in line with what you are teaching in your program. Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Intuit QuickBooks - Transform your cash flow and your business. Check out QuickBooks Money Tools today. Learn more at QuickBooks.com/money. Terms apply. Money movement services are provided by Intuit Payments Inc., licensed as a Money Transmitter by the New York State Department of Financial Services. Bit IRA - Now might be a great time to convert your IRA or 401(k) to Bitcoin with the help of BitIRA. Go to BitIRA.com/JLD.

Support us on Patreon here! Every Friday, the finest degenerate journalists on the internet serve up loud, irreverent, hilarious takes on gaming, drinking, pop culture, and everything in between. In this episode: Dom, Bob, and Tiggy touch on a variety of topics in the gaming and esports world, including: Call of Duty franchise strategy has changed Splitgate 2 is now Arena Reloaded The Game Awards retrospective Your voicemails ...And more! 

PREVIEW: Bob Zimmerman questions Amazon's perplexing launch strategy for its LEO constellation, asking why the company is utilizing more costly, non-reusable launch providers like ULA and Blue Origin instead of the more cost-effective SpaceX reusable boosters. He speculates that historical contracts or potential personal conflicts between billionaires may explain the decision. 1958

This session is a little shorter, but very powerful. Molly and I start with some real conversation about family and the way life inevitably impacts business. Because this context matters, and it's part of why we coach the whole person, not just the business owner. We talk about celebrating progress in all its forms, the importance of data in making decisions, and how to stay intentional with engagement, surveys, and revenue planning. From handling objections to honoring what's working, this episode is a reminder that growth isn't just about taking the next right step, but it's also about not stopping.   In this episode, you'll hear: • How life and family hardships impact your business  • How to stop and celebrate the progress even when you're in it • Why any "reason" can make sense as an objection- and how to handle them • How to use data to drive your decisions (not emotions or assumptions) • How forced expectations around engagement can backfire in your programs • The strategy I'm recommending for membership engagement and retention • The #1 thing you need to know before you make your next business move Episode Links Join my Facebook group Connect with Molly on Instagram Learn more about Molly on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

Apply for the Intuitive Savage MastermindIG: _thelilyholmes - DM me poddy topic requests!Join FREE broadcast:https://t.me/+OOcH8tl8yygyOWE1Online Mentors, Coaches, Personal Brands__________________Florals and Fika/Lily Holmes Does not and cannot provide any guarantees regarding results or earnings associated with our information, courses, programs, masterminds, mastercourses, coaching, plans, tools, or strategies. By using our services, you acknowledge and agree that no individual or aspect of Florals and Fika/Lily Holmes has made any implications, warranties, promises, suggestions, projections, representations, or guarantees of any kind regarding future results or earnings. This includes any assurances that you will earn any money in connection with your purchase of Florals and Fika/Lily Holmes programs, trainings, masterclasses, mastercourses, or coaching. Furthermore, we have not granted authorization for anyone else to make such implications, promises, or representations on our behalf. It is essential to note that there are no guarantees of specific results or future earnings. It is important to note that this is not official legal, medical or mental health advice and it is up to the listener to seek professional advice outside of this platform.

Three years ago, Allyson Kuhns was generating just over $3,000 per MONTH in sales. Now, she earns nearly $50,000 in four days during product launches. In this episode, we break down everything she did leading up to and through the promotion of a new product launch for her dog scarves!-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

#660 What if you could turn product launches into full-blown fan experiences? In this episode, host Brien Gearin sits down with Michael Dodsworth, founder of Fanfare, the LA-based SaaS company helping brands like Nike and Supreme transform chaotic product drops into seamless, hype-driven events. Michael shares his journey from early engineering days and acquisitions at Salesforce to launching his own startup solving the headaches of digital and in-person product releases. He breaks down how Fanfare helps brands manage millions of fans in real time, prevent site crashes, and turn those frenzied “drop moments” into data-rich marketing gold. Whether you're building a SaaS company or planning your next product launch, this conversation is packed with lessons on scalability, customer feedback, and startup strategy! What we discuss with Michael: + Origin story and engineering background + Early acquisition by Salesforce + Lessons from Optimizely and Ticketmaster + Founding Fanfare to fix chaotic product drops + How Fanfare improves launch experiences + Managing millions of fans in real time + Turning drop data into marketing insights + Challenges and lessons in raising capital + Importance of customer feedback and iteration + Future vision for experiential commerce and AI Thank you, Michael! Check out Fanfare at Fanfare.io. Get The 5-Step Hype Drop Playbook. Follow Michael on LinkedIn. Follow Fanfare on LinkedIn. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I dive into why having a well-planned launch is essential when I'm rolling out an online product or service. I explain how a launch isn't just “putting something live,” but is, in fact, a marketing campaign in itself—one that must align the experience of the launch with what I'm selling. I introduce the Audience-Offer Launch Matrix, which helps me decide the right type of launch based on two core variables: how “warm” my audience is and how high the cost of my offer is. Then I walk through different launch methods (webinars, bootcamps, challenges, in-person events) and guide you on how to pick the right method to maximise sales. Key Takeaways A launch is a campaign, not just turning something on. It requires planning, buildup, and alignment with the offer.The Audience-Offer Launch Matrix is a strategic tool:If my audience is warm (they know and trust me) and the offer cost is low → I might pick a lighter launch (e.g., challenge, short webinar).If my audience is cold and/or the offer cost is high → I'll need a heavier launch (full webinar series, live event, extended nurture). I must choose the launch method based on audience warmth + offer cost/value. The method matters as much as the message. Common pitfalls: launching too soon (audience not ready), choosing a launch format that doesn't match the offer, skipping the “warm-up” phase, neglecting follow-up. I need to think about the experience my audience will have during the launch: from first contact → building interest → live/active event → offer → follow-through. After the launch, I must review performance, capture learning, and refine for next time.

In this episode, I dive into why having a well-planned launch is essential when I'm rolling out an online product or service. I explain how a launch isn't just “putting something live,” but is, in fact, a marketing campaign in itself—one that must align the experience of the launch with what I'm selling. I introduce the Audience-Offer Launch Matrix, which helps me decide the right type of launch based on two core variables: how “warm” my audience is and how high the cost of my offer is. Then I walk through different launch methods (webinars, bootcamps, challenges, in-person events) and guide you on how to pick the right method to maximise sales. Key Takeaways A launch is a campaign, not just turning something on. It requires planning, buildup, and alignment with the offer.The Audience-Offer Launch Matrix is a strategic tool:If my audience is warm (they know and trust me) and the offer cost is low → I might pick a lighter launch (e.g., challenge, short webinar).If my audience is cold and/or the offer cost is high → I'll need a heavier launch (full webinar series, live event, extended nurture). I must choose the launch method based on audience warmth + offer cost/value. The method matters as much as the message. Common pitfalls: launching too soon (audience not ready), choosing a launch format that doesn't match the offer, skipping the “warm-up” phase, neglecting follow-up. I need to think about the experience my audience will have during the launch: from first contact → building interest → live/active event → offer → follow-through. After the launch, I must review performance, capture learning, and refine for next time.

Zeke Bronfman is the co-founder and CEO of The Absorption Company, a brand pioneering highly bioavailable supplements engineered for optimal nutrient absorption. With a background in health and wellness entrepreneurship—including a previous successful beverage exit—Zeke leads a team on a mission to address a major gap in supplement efficacy by focusing on real, measurable impact for consumers.In this episode of DTC Pod, Zeke details the journey of building The Absorption Company from inception to rapid retail success in outlets like Erewhon. He talks about the science behind absorption, launching with a powerful community-driven strategy, and the importance of brand-led product innovation. Zeke also offers practical advice on supply chain management, leveraging celebrity co-founders, and lessons learned about optimizing e-commerce for long-term growth.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. The founding story of The Absorption Company2. Why most supplements fail—and how absorption is the next frontier3. Creating a viral pre-launch private Instagram community4. Setting a brand apart with science-backed, lifestyle-driven design5. Early product development and MVP lessons6. Direct-to-consumer subscription as a growth engine7. Amazon, TikTok Shop, and the online channel mix8. The strategic approach to selective retail partnerships9. Managing the supply chain: co-packers, fulfillment, and scaling ops10. How to keep operations simple, resilient, and cost-effective11. Lessons in traffic acquisition: organic, paid, and influencer mix12. Celebrity founder advantages, limits, and effective deployment13. Funding, initial capital requirements, and brand investment14. Biggest founder learnings and operational takeaways15. What's ahead: innovation pipeline and future growthTimestamps00:00 Intro to Zeke Bronfman and The Absorption Company02:44 The absorption problem in supplements04:40 Why bioavailability is the future of wellness supplements06:11 Bringing the brand to life: Team, tech, and community-building07:47 The private Instagram launch strategy and viral pre-sale09:27 The power of exclusivity and early consumer engagement11:12 Product MVP and standout branding decisions13:26 Early sales strategy: DTC, Amazon, retail mix15:04 Why big-box retail isn't always the right move17:57 Scaling DTC: Subscription, platform choices, and LTV19:04 Driving traffic: Paid, organic, influencer, and celebrity co-founder impact20:38 TikTok Shop: Affiliate, Live, and what works (and doesn't)22:36 Capital, startup costs, and launching with impact25:32 Building a scalable supply chain and minimizing complexity27:25 Fulfillment operations and splitting inventory29:00 Entering boutique/strategic retail as a marketing lever30:52 Biggest learnings and missteps scaling Absorption Company33:13 Lessons using celebrity/influencer as a brand amplifier36:10 What's next: Upcoming innovations and business growth36:50 Where to follow Absorption CompanyShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokEzekiel Bronfman - Co-Founder and CEO of The Absorption CompanyBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Building a Doodle Empire Through Community-Driven Product DevelopmentGuest: Elina Panteleyeva, Founder of Dood WoofEpisode SummaryIn this insightful episode of Talk Commerce, Elina Panteleyeva shares how she transformed a 2023 layoff into a thriving ecommerce business focused exclusively on doodle owners. After discovering the audience-first approach from Ryan's "12 Months to 1 Million," Elina spent six months building a community before launching her first product. Through direct engagement in Facebook groups, she identified matting as the primary challenge for doodle owners and used ChatGPT to brainstorm solutions, leading to her all-natural detangler spray.Her organic launch strategy proved remarkably successful, achieving #1 new release on Amazon without paid advertising by leveraging her pre-built community of email subscribers and social media followers. The conversation covers her transparent approach to handling negative reviews, turning potential reputation damage into trust-building opportunities, and her systematic method for generating positive reviews through authentic customer relationships.Elina emphasizes continuous product development through customer feedback, conducting regular interviews to validate new concepts before manufacturing. Her content strategy focuses on providing genuine value through weekly blog posts and comprehensive FAQs, which serve dual purposes of helping customers and boosting SEO. Rather than expanding to other dog breeds, she maintains laser focus on the doodle market to maximize lifetime customer value and build deeper community connections. The episode concludes with information about her consulting services for entrepreneurs looking to build brands on limited budgets through community-driven strategies.[00:00 - 00:40] Introduction & Guest BackgroundHost introduction and welcome. Elina introduces herself as founder of Dood Woof and discusses her passion for DJing as a creative outlet. Brief overview of her ecommerce dog brand focused on the doodle market.[00:40 - 01:30] DJing Passion & LifestyleElina discusses her DJing hobby and live performances. Challenges of late-night gigs vs. lifestyle preferences. House parties and collaborative DJ sessions with friends. Humorous exchange about Las Vegas billboard aspirations.[01:30 - 02:15] Free Joke ProjectBrent's "Von Barked" pun and Netflix joke. Elina's rating: 10.3 out of 13 with granular scoring.[02:15 - 04:40] Origin Story & Business FoundationBackground: Immigration from Ukraine at age 3. Traditional career path through tech industry. 2023 layoff as catalyst for entrepreneurship. Discovery of "12 Months to 1 Million" book by Ryan. Audience-first approach vs. product-first methodology. Choosing doodle market due to organic content potential.[04:40 - 05:15] Market Research & Product IdeationFacebook group engagement strategy. Customer interviews about doodle challenges. Matting identified as primary problem. ChatGPT integration for product brainstorming. Decision to create all-natural detangler spray.[05:15 - 07:05] Launch Strategy & Amazon SuccessSix-month audience building phase. Email list and Instagram growth (600-1000 followers). Manufacturing process documentation. Launch day coordination and Amazon algorithm triggering. Achieving #1 new release status through organic traffic.[07:05 - 08:20] Review Management PhilosophyAmazon's strict policies on review incentives. Proactive review request strategies. Understanding review psychology (negative bias). Building systematic approaches for review generation.[08:20 - 10:10] Handling Negative ReviewsInevitability of bad reviews. Case study: Leaky bottle situation. Transparent communication with email list. Converting problems into trust-building opportunities. The 28:1 ratio (five-star reviews needed to counteract one-star).[10:10 - 12:15] Product Development ProcessContinuous audience feedback integration. Customer interview methodology for new products. Problem-solution fit validation. Contrast with traditional product development approaches. Creating products customers actively want vs. need creation.[12:15 - 14:40] Content Strategy & SEOQuestion-answer format implementation. Multi-channel customer inquiry management. Weekly blog content creation schedule. Value-driven content examples (grooming tips, DIY recipes). SEO optimization through helpful resources.[14:40 - 15:35] Market Focus & Expansion PhilosophyDecision to remain doodle-focused. Lifetime customer value prioritization. Community building vs. customer acquisition costs. "Doodle domination" strategy explanation.[15:35 - 16:25] Shameless PlugIntroduction of consulting services. "Branding on a budget" concept. Website: www.alinatalksbrand.com. Focus on community-building strategies.[16:25 - 16:30] ClosingFinal thanks and wrap-up.https://doodwoof.com/?srsltid=AfmBOooMyH00dW3RuNOQGz4OnWVEmQyvsOdcY4UP3DS8WLGpqRnpWrlc&variant=51603826245948

The cobwebs aren't in your office—they're in your launch plan. When traffic dips over the holidays, most creators panic and torch what they've built. We take the opposite path: use the quiet weeks to design a smarter runway so your best buyers are warmed up and ready when attention returns.We break down why “announce it once and hope” fails, and how to build a simple, stage‑by‑stage journey from curiosity to conversion. You'll hear practical ways to map objections, design proof, and craft pre‑launch content that does the heavy lifting—think problem‑solution posts, behind‑the‑scenes context, case studies, and timely bonuses that give your audience a clear reason to act. If you've ever wondered whether your offer is the issue, we'll help you see why the real fix is sequencing, not reinvention.To make execution easier, we're opening a limited 50% off marketing strategy session during our Spooky Good Deals window. It's a rare one‑off opportunity to get a custom plan for your offer, a clean funnel that fits your audience, and a week‑by‑week content roadmap you can actually ship. Early birds get first access, plus $144 in free bonuses and early booking so you can hit January with momentum instead of guesswork.If you're ready to trade frantic pivots for a focused plan, this is your moment. Subscribe, share this with a founder who's about to “burn it down,” and leave a quick review to tell us what piece of the funnel you're tackling next.

Work with Jordan personally at ⁠⁠www.ecommerceos.co⁠⁠Work with social commerce club at ⁠⁠www.socialcommerceclub.com⁠⁠Get 27 strategies in 27 days at ⁠⁠https://socialcommerceclub.com/pages/27-strategies⁠⁠Join Tiktok shop elites mastermind at ⁠⁠https://www.skool.com/tiktokshopelite/aboutUnlock the power of gated launches in 2025. In this video, Jordan West reveals how to use exclusivity, scarcity, and VIP access to create unstoppable momentum for your brand. Learn the psychology behind gated launches, the step-by-step execution process, and the common mistakes most e-commerce brands make.Whether you're building an e-commerce store or scaling an existing brand, this secret launch strategy shows you how to boost customer engagement, drive massive sales, and build hype with FOMO-driven marketing.

This week on the Weekly Buzz: Prime Big Deal Days dates, Bradley's latest product launch strategy, and Helium 10's new PPC series to help you manage and grow your Amazon business. ► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Prime Big Deal Days is back October 7-8: Here are 5 shopping tips to save big during the event https://www.aboutamazon.com/news/retail/amazon-prime-big-deals-day-when-october-7-8 Walmart Deals is officially back this October — here's everything you need to know https://www.nbcnews.com/select/shopping/walmart-oct-deals-announcement-2025-rcna233259 Amazon invites Walmart product sellers to use its warehouses for orders https://www.axios.com/2025/09/18/amazon-walmart-order-shopify-shein Outsourced to Optimized: It's Time to Run Your Own Ads Tired of outsourcing your ad spend and not seeing results? This video series will empower you to confidently run your own ads using Helium 10 Ads. https://pages.helium10.com/outsourced-to-optimized-webinar-2025 New FBA fulfillment fee discount on Amazon Business bulk orders https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUE43QU5XQ1BHR1JaSk1C Watch Amazon Accelerate 2025 sessions on demand https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVTgyWVpQRUFKNVg2MlZB And for those ready to turbocharge their product launches, Bradley's updated Maldives Honeymoon Amazon Launch Strategy in episode 700 might just be the edge you need. Go to http://h10.me/700. Tune in to stay ahead in the e-commerce arena with these compelling updates and strategies. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:57 - Prime Big Deal Days 01:50 - Walmart Deals 02:27 - Amazon Fulfills Walmart Orders 03:41 - Outsourced to Optimized 05:15 - FBA Business Bulk Discount 06:17 - Strategy of the Week with Bradley 08:39 - Accelerate Replays 09:16 - Launch Strategy Update

It's episode 700! You know what that means: It's time for another edition of the Maldives Honeymoon Amazon launch strategy, where we talk about everything that's working for launching products on Amazon for 2025 and 2026. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Can you imagine launching a product on Amazon and seeing it soar to page one with minimal sales effort? Join Bradley Sutton from the beautiful Milaidhoo Resort in the Maldives as he uncovers the secrets of the Newest version of the Maldives Honeymoon Amazon Launch Strategy for 2025 and 2026. Bradley dives deep into the nuances of keyword research amidst evolving AI search behaviors and how sellers can leverage this to optimize product listings. Discover why the honeymoon period offers a unique competitive edge and how to maximize visibility during this crucial timeframe. Unlock the secrets to keeping your product on Amazon's first page with the right strategies and tools. We unravel the mystery of title density and how to utilize Helium 10's Listing Analyzer for evaluating your SEO power against competitors. By choosing strategic keywords and understanding your "right to win," you can maintain sustained visibility beyond the initial launch boost. Explore how analyzing competitor strength prepares you to stay competitive in your niche and maintain top rankings. Optimize your Amazon launch with a toolkit that includes Helium 10 tools, TikTok launches, and influencer marketing. Learn about the power of test listings and other strategies in enhancing product relevancy signals and maximizing exposure. We explore managing reviews with future launch dates and handling SEO challenges while launching on TikTok. With insights into tracking keywords and monitoring changes, we guide you through efficiently managing your advertising budget and ensuring a successful product launch on Amazon. Dive into this resource-rich episode and take your Amazon selling game to the next level. In episode 700 of the Serious Sellers Podcast, Bradley talks about: 00:00 - A New Maldives Honeymoon Launch Strategy Episode 03:15 - Step 0.5: What the Amazon “Honeymoon Period” Really Means 10:20 - Step 1: Check Title Density 11:30 - Step 2: Analyze Competitor Strength with Listing Analyzer by Helium 10  12:40 - Step 3: Audit SEO Strength with Listing Builder by Helium 10   13:40 - Step 4: Explore Bundling via Frequently Bought Together & Black Box 15:10 - Step 5: Pick the Right Variation using Xray's Child-level Sales Data 16:10 - Step 6: Review Mining, Rufus Questions, & POE  18:30 - Step 7: Optimize Images & Split-Test with Helium 10 Audience 20:20 - Step 9: Build a Fully-Optimized Test Listing 31:00 - Step 10: Set Real Listing's Launch Date in the Future 32:00 - Step 11: Enroll in Vine Pre-Launch Reviews 33:00 - Step 12: Create Single-Keyword Campaigns 34:10 - Step 13: Add Broad/Auto/Exact Low-Bid Harvesters with Helium 10 Ads 35:20 - Step 14: Track Rankings & Ads with Keyword Tracker with Boost Feature 35:50 - Step 15: Turn On Alerts by Helium 10 36:20 - Step 16: Day-1 List-Price Purchases + CPR Pacing 37:20 - Bonus: Check Inventory Heat Maps 37:50 - Bonus: Parallel TikTok Shop Launch (MCF tie-in + Influencer Finder) 38:06 - Case Study: Trademark-Constrained Launch & Rufus vs. SEO (Demon Slayer product example) 42:26 - Outro & Offers (Helium 10 Discount Codes and TikTok Tools)

Launching a beta is one of the fastest ways to get proof of concept while collecting testimonials and receiving a fast action cash injection.But sometimes choosing how much to charge, who to talk to in your marketing, and how to actually position your offer can be confusing AF.That's why Nicole is ripping off the band-aid and giving you a front row seat to a LIVE coaching session with one of her badass Unicorn Clients, Jeanne Tan, as they work through the pieces of positioning your beta and setting yourself up for sales success when you're bringing a brand new offer into the online world. If you're looking to launch your offer in a way that gets you rapid results, this is for you. Buckle up and press play because this is your fast action action plan.  Want to connect with Jeanne Tan? Follow them on Facebook or LinkedIn.  PS. Want to attract an endless supply of Unicorn Clients without cold outreach? Click here to join

✨ Launch Your Magic Bootcamp is OPEN! ✨ It's happening Sept 22 – Oct 10 and this is your chance to launch with clarity, confidence, and FUN (yes, fun is mandatory

>> Get A Free Copy Of The Book (Big Idea To Bestseller): https://www.bigideatobestseller.com/free-book>> Book A Call With Our Team: https://write.bigideatobestseller.com/booking-page>> Step-By-Step Process To Becoming A Bestselling Author: https://write.bigideatobestseller.com/vsl-watch-pageEver wondered how to launch your book to bestseller status and actually build long-term success? In this episode, you'll discover the exact 3-step launch strategy that has helped authors around the world hit bestseller rankings while setting up their books to generate impact and income for years to come.Don't miss this. Hit play and listen now!IG: @jakekelferLinkedIn: @jakekelfer

#563 Ready to turn your passion into a seven-figure online business? In this episode, host Brien Gearin chats with Nathania Stambouli, founder of Yogi Flight School, who built a seven‑figure online business teaching people how to master handstands and arm balances. Nathania shares her inspiring journey from leaving a corporate marketing job to pivoting during the pandemic, launching her program online, and generating $60K in just three months. She breaks down the exact launch strategy she still uses today, lessons learned from pricing her offers, and how she grew her business with free masterclasses, email marketing, and community-driven coaching. Whether you're an aspiring entrepreneur or growing your digital business, this episode is packed with actionable insights! What we discuss with Nathania: + Building a seven‑figure online business + Leaving corporate marketing for yoga + Pivoting from studio to online teaching + Launching Yogi Flight School during the pandemic + Generating $60K in three months + Free masterclasses as a growth strategy + Pricing strategies and mindset shifts + Using email marketing to drive sales + Growing a coaching-based community + Lessons learned from scaling a team Thank you, Nathania! Check out Yogi Flight School at YogiFlightSchool.com. Follow Nathania on Instagram and YouTube. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Dept. Omar dives deep into breaking free from the perfectionism and overthinking that hold many entrepreneurs back from launching their projects. Drawing from his own experience with failed launches and lessons learned, he shares three powerful strategies to just pick a launch date, deliver value consistently, and embrace doing it messy for the data. If you've been stuck trying to perfect your course, podcast, or program before putting it out there, this conversation will give you the permission and practical mindset shifts to start now, iterate, and grow your business in real time.