Take it Online: Digital Health with Emily Foster

Join Emily this week as she talks about the "Golden Zone" of 2021. Taking the time out of our busy schedules to reflect and breathe before January comes (a traditionally very busy period for healthcare professionals). In this short episode she encourages you to;Reflect on what you're going to stop, continue and start in 2021Reflect on if your current business is working for you - is it feeding your passion to help people as well as your wallet; or are you feeling stressed about your situation? Do you need to shake things up?This episode is brought to you by the new "Marketing Your Health Practice" Intensive programme - launching 2021. To join the VIP list as well as the FREE 6-week marketing e-course you can head to www.glowingpotential.com/marketing. 

Ever wondered how to start your own digital/online health programme without breaking the bank?Having initially launched the Telehealth Toolkit in a Facebook group with the focus of meeting our audience where they were at - Dr. Sula Windgassen's 8 Week, evidence-based, Mind-Body Boost hosted fully on IG live (IGTV Series) caught my attention. Join me this week as I speak with the clever and charming Dr. Sula Windgassen, PhD (IG @the_health_psychologist_)on all things Health Psychology, Teletherapy in 2020 and Instagram. We cover:How her service in the NHS dealt with  Tele-therapy and some of the challenges Dr. Sula, and many other practitioners faced (and overcame)How initiatives like a mini-course or series can be important for professional developmentHer simple and personal approach to IG and hope it helps her to connect with her followers (i.e. real people!)What she would do differently next time she launches the Mind-Body Boost You can find more about Dr. Sula Windgassen on her Instagram account (@the_health_psychologist_).Want more episodes like this one? Head to Glowing Potential: Take it Online Podcast page. 

A fabulous episode for healthcare professionals wanting to up their small business PR game! This week, Emily speaks with Lucy Werner a PR expert and co-founder of the PR and branding agency, The Wern.Join Emily and Lucy as they discuss:What is PR and why is it important for healthcare professionals in business?What to do if you're nervous to put yourself "out there"!A discussion on what to do when what you say gets taken out of context.Practical tips on how to try and avoid PR mishaps.3 Cards from Lucy's fabulous PR Tips deck: "Write More""Use Your Own Voice""Invest in Professional Photography"A huge thank you to Lucy for coming on the podcast. You can learn more about Lucy and her work at The Wern at www.thewern.com.Thank you for listening to our episode. You can see the full show notes at Glowing Potential's Website. Click here to go there >>

Vaccine hesitancy is a real challenge and concern, even before COVID-19. In January 2020 the WHO released "Urgent Health Challenges for the Next Decade" - which included Stopping Infectious Diseases and Earning Public Trust - both of which tie into vaccine hesitancy. Join Emily as she discusses the latest news (11/20), facts and figures around vaccine hesitancy and how we, as allied health professionals, can and need to do our bit to help stop the rise of it. We talk about: Facts and figures in the US, UK and CAN around vaccine hesitancyThe 4 groups involved in vaccine hesitancy7 keys to talking to your audience about the vaccine as an AHPYou can find the full show notes and resources for the episode at Glowing Potential: www.glowingpotential.com/podcast/vaccine

As a healthcare professional, you've probably had your fair share of telehealth consults this year - in this week's episode of Take it Online, Emily and special guest, Maeve Hanan from Dietetically Speaking and Nutrimote cover three secrets for a successful telehealth practice. These are things you might not have thought of that can make a big difference to your bottom line as well as stress levels! To learn more about the Telehealth Toolkit for Nutrition professionals head to Glowing Potential >>Listen in as we discuss:Software/Platform considerations - saving you money and time. Discovery call game plans - setting boundaries and bridging the gap between your clients' challenges and your solution - making more sales.Having a plan for uncomfortable situations - helping you to stay calm, comfortable and professional.  Links Mentioned: Nutrimote Website and Facebook GroupDietetically Speaking Website, Instagram and TwitterTo learn more about the Telehealth Toolkit for Nutrition professionals head to Glowing Potential >>

Join Emily this week as she chats about the benefits of focusing and building on our strengths. Often times we give much of our focus and energy to what we are doing that's “bad”, not working well or not our strength (as a business owner or, in general, as a business).

This week on the Take it Online Podcast I (Emily

This week's Take it Online podcast episode features the highly talented Madia Rashid, Chartered Physiotherapist from Physio4Me in South London, UK. Madia and Emily talk about how to take a physical therapy online. Madia shares her insights on:creating a community with classestips for helping clients/patients to self-assess during Telehealth consultshow to add value using simple digital toolshow digital burnout is real and how she avoided itPhysio4Me primarily focuses on women's health in south London - you can find more about Madia's services at www.physio4me.com and on Instagram at @physio4meuk. A big thanks to Madia for coming on the podcast! You can find out more about Emily and Glowing Potential's services for allied healthcare professionals in business at www.glowingpotential.com. 

One thing I think we can all agree on is that in order to sell your products and services - you need people who would be interested in buying them to know that you exist. As a healthcare professional you may feel that this just isn't your skillset - “building an audience” sounds like a marketers job - not yours! Well, I'm here to tell you that you're exactly the right person for the job. You help people all the time, creating trust and (hardest of all) behaviour change. You see, the key to building an online audience is something we can all do and we can do it through consistency. Consistent content creation on a key platform of your choice will help more people to know, like and trust you. Choosing one platform will also help you focus your time and effort on building the relationships that matter. What we cover in this episode: The “4 C's” of consistent content creation and building an audience: Create Curate Collaborate Connect PLUS one extra nugget of info you should definitely consider. As mentioned in the episode, if you loved this weeks content and want to learn more about ways you can easily and effectively take your health business online you can download our Take it Online Playbook #2: A Simple Way to Build an Audience Online as a Healthcare Professional in Business at www.glowingpotential.com/tiop .

This week on the Take it Online podcast marks the beginning of season two with episode one covering seven ways you can (easily and budget-consciously) share your health expertise online. These are simple, builder-friendly offerings that keep your patients and clients at the heart of your business while keeping in mind your limited time as a business owner.Some examples we cover in more detail in the episode include: No. 3: Quizzes No. 2: E-courses No. 5: Exploring AudioAs mentioned in the episode, if you loved this weeks content and want to learn more about ways you can easily and effectively take your health business online you can download our Take it Online Playbook #1: 7 Easy, Effective and Budget-conscious Online Offerings for Your Healthcare Practice at www.glowingpotential.com/tiop .

It's so easy to overcomplicate an online offering for our business. How many course-building tools have you read about? Schedulers? Apps? Platforms? It's a bit of a minefield - especially if you have shiny object syndrome. I definitely do. So how do you make sure you get the right tool for the job? Join Emily from Glowing Potential as she brings you through three easy steps to choose the right tool for the job!Things discussed in this episode:Ask yourself; what do I need this tool to have to deliver this offering?Ask your patients and customers; what do they value? When comparing different tools available to you ask yourself - what are the nicest, nice to have's? You can find out more about Glowing Potential on their website. 

In this episode, Emily Foster reviews some simple and effective ways to bring new clients and patients into your healthcare business or practice. Listen to the Glowing Potential Take it Online podcast this week to start reeling in those clients!In this episode, Emily reviews:   Making a list of potential health and wellness referrers and reaching out Being clear about the benefits of your experience and the value you bring to the table for clients and patientsFocusing on a couple of areas vs. trying to serve everyone and why this is important  Partnering up or aligning with a larger programme or practice.Big groups of people vs. pulling them in one by oneRefer a friend schemePicking some places where your ideal clients and patients are and becoming known in that spaceYou can find out more about Emily and Glowing Potential on the website www.glowingpotential.com. 

You've spent hours writing beautifully crafted blog posts, countless days posting on Instagram and LinkedIn, only to launch something in your health business that falls flat. How heartbreaking right? Well - you're not alone. You need to think of your "buy" button as a special gift for the wonderful people that you have built a digital rapport with. These lovely people know, like and trust you and feel that the buy button is perfectly timed, presenting them with an opportunity to improve their health with someone they trust. Show that buy button to someone who knows nothing about you and... well… things get awkward. You probably wouldn't ask someone to marry you on the first date... would you?In this episode, Emily covers: Understanding that there's a spectrum that your audience (potential patients, clients and customers) sit on from cold to HOT HOT HOT! People need to know, like and trust you before they grab that hard-earned cash. Focusing on building a digital rapport with your potential patients, clients and customers before trying to sell them something. Keep content practical and simple, be consistent with delivery and be yourself. Evaluating if your current CTA's (Call to actions) are appropriate and think of what the next logical step would be for someone reading a particular piece of content to take. You can learn more about Emily and Glowing Potential on their website. 

This week on the Take it Online podcast we speak to the lovely Sarah Almond Bushell - “The Children's Nutritionist”. To look at a fabulous example of how healthcare professionals can take their expertise online. Sarah has numerous “Playbooks”, an online course as well as a membership site (coming soon!). We discuss: The beauty of taking your expertise online as well as inspiration on how to do itThe fears that healthcare professionals have when developing digital servicesWhy growing your audience as well as building a relationship with them is so important and more. Resources discussed in this episode: Deadline Funnels: https://www.deadlinefunnel.com/Amy Porterfield: Online Marketing Made Easy Podcast: https://www.amyporterfield.com/amy-porterfield-podcast/The Unconventional RD: https://www.theunconventionalrd.com/ You can follow Sarah on Instagram or check out her website. See more from Glowing Potential on their website. 

Even before people had to stay at home (most of us anyways - thank you, key workers,

Got a big idea for your business/practice? Join Emily as she walks you through why now is a fabulous time to build out an MVP/Pilot version of your big idea as well as what you need to be thinking about to make sure it's successful. "This big, beautiful idea you have in your head for a health/wellness programme is great but realistically that's not what the end result is going to look like. You're going to learn so much on your first round of running any programme and a pilot programme is a fantastic budget-friendly way to work out any kinks!"We'll discuss:Who is your pilot for?What success outcomes do you want to see?How are you going to measure these outcomes?What's your marketing plan?and more!Learn more about Emily and her team at Glowing Potential on their website. 

Collaboration stations everyone! Now is a fantastic time to collaborate with other businesses, combine skills and create something that's as fabulous as you are. It's a bit of a challenge for small businesses at the moment which is why we've put together some current (06/04/2020) funding resources for UK businesses - grants for ideas, or services that can help people during COVID-19. Just because you're a small business doesn't mean you don't have a massively great idea. Join Emily as she walks you through 3 funding sources and reasons why you should look to collaborate vs. trying to do everything all on your own. Funding mentioned (and not mentioned) in the episode:UK Research and Innovation. Funding for ideas that address COVID-19. Business-led innovation in response to global disruption. Innovation Funding Service. COVID-19 Research Response Fund. University of Oxford - Medical Sciences Division. **Apologies: This was found to only be for employees holding a contract for research through Oxford. Link here.  For those 30 or under; The Prince's Trust and Natwest have put together an "Enterprise Relief" fund. See here for more details. Learn more about Emily and her team at Glowing Potential on their website. 

Marketing your product, programme or services is... challenging at the moment. Thinking outside the box as to how you can help your current customers, patients and clients is a must - and so too is staying away from empty "I hope you're well" emails. Join Emily as she walks you through some key ideas as to how you can market your helpful, tailored and relevant products and services during this time of uncertainty. We'll discuss:Being sensitive but also helpfulSome consumer research about what the general public wants to see from brandsCosting is a factor but you can still charge for your offeringsGetting involved locally Bringing people together but thinking outside the box about how you do itArticles mentioned in the episode: I highly recommend you read both, but if I could only recommend one - read the second one. Sarah Vizard - Marketing Week. Just 8% of consumers think brands should stop advertising due to the coronavirus outbreak. Mar 25 2020. Mark Ritson - Marketing Week. Forget about empathetic emails during the coronavirus outbreak and start making your brand money. Mar 25 2020. Learn more about Emily and her team at Glowing Potential on their website. 

If you want to build out an online course or offering but you're not too sure what's available - let Emily guide you though three software platforms that are simple to use and with at least two that are within your budget. All three platforms are market-leaders, great for all types of health and wellness businesses, but your preference may change based on what it is exactly that you want to build out for your patients/clients/customers. We'll discuss:Thinkific, Teachable and Kajabi (course platforms)Key feature differencesDifferences in priceDifferences in user experienceLearn more about Emily and her team at Glowing Potential on their website. 

So you want to offer something for your patients, clients or customers online but you're not too sure what would make the best content for a digital health offering. Join Emily as she covers how to know what the best content is for your business or healthcare practice. Topics discussed include:What's working in your business or practice right now?What are your patients, clients or customers asking you about?What do you feel most comfortable and excited talking about? Learn more about Emily and her team at Glowing Potential on their website. 

You've been bitten by the digital health bug and you're desperate to build out something for your patients, clients or customers now. Before you jump into building anything, let's pause and take a breath. Have you spoken with your patients, clients and/or customers to ensure this is something they actually want?Is this something that they want or something that you want? Do you have plans to run a pilot project before building out an all-singing, all-dancing product?Join Emily in this episode as she guides you through knowing your audience (patients, clients and customers) before you invest your time, money and energy into a digital project. See more from Emily and the team at Glowing Potential on their website. 

If you're on the fence about if you should consider something in the "digital realm" for your health or wellness business this is the episode to help get you off the fence (come down from up there!). Big or small, businesses and practitioners in the health and wellness industry are increasingly curious about apps, programs and online tools that can increase their impact.  "It's not just about making a massive online course or program - digital offerings can come in all shapes and sizes such as webinars, tracking and chat apps or a simple video call."We'll talk about how digital tools can help you to: Help more peopleScale your businessAdd value for existing patients, clients and customersSee more from Emily and the team at Glowing Potential on their website.