Podcasts about pr tips

The truth about turning 40? It's a f*cking glow-up. Confidence starts feeling as natural as breathing—until society tries to drag us off our pretty pink cloud. But guess what? We're not having it. In this unfiltered, hilarious, and wildly empowering episode, bestselling author and no-BS truth-teller Cara Alwill sits down with PR powerhouse Gwen Wunderlich to spill the real tea on life after 40. We're talking sex, perimenopause, making (and keeping) money, and stepping into your full power as a woman in business—all with zero apologies. If you're ready to own this era of your life like the main character you are, hit play. Because this is the conversation every woman over 40 needs to hear.

Welcome back to another compelling episode of "Mick Unplugged." In this episode titled "The Power of PR: Lauren's on Branding & PR Tips for Solopreneurs & Entrepreneurs," we sit down with the remarkable Lauren Cobello, a trailblazing entrepreneur who turned her post-divorce struggles into a seven-figure success story with an all-female leadership team. Lauren shares her insights on aligning a book with your business goals, the nuances of PR versus marketing, and strategic tips for solopreneurs looking to build their brand and achieve visibility. Delve into Lauren's unique perspective on competition—not as adversaries, but as sources of inspiration—and the importance of connecting deeply with your 'because' rather than just your 'why.' She challenges the notion that PR is dead, highlighting its enduring relevance and the pivotal role of strategic storytelling in building trust and authority in your brand. You'll also hear valuable insights on creating effective sales funnels, the significance of national television exposure, and how to leverage media appearances to create marketable assets. Lauren's journey from a personal finance website owner to a national media presence will inspire you to take control of your narrative and push beyond traditional marketing limitations. Whether you're a solopreneur or leading a growing team, this episode is packed with actionable advice and profound insights to elevate your business strategy. Tune in as Mick Hunt and Lauren Cobello explore the intersection of PR, authenticity, and the relentless pursuit of success. Don't miss it! Takeaways: ·       PR is essential for scaling visibility and credibility. ·       Understanding your deeper 'because' can drive your entrepreneurial journey. ·       Women can empower themselves by believing in their capabilities. ·       Creating a sales funnel is vital for attracting clients. ·       Surrounding yourself with supportive people can boost your confidence. Sound Bites: ·       "I always struggled with PR agencies over promising." ·       "I have a heart and passion for helping other entrepreneurs." ·       "PR is more important than marketing." ·       "You need to understand your target client." Connect and Discover LinkedIn:           linkedin.com/in/laurencobello Instagram:        Instagram.com/lauren_cobello                                                      leveragewithmediapr Facebook:         facebook.com/laurencobello Website:            laurencobello.com                           Leveragewithmediapr.com Podcast:           Beyond the Cover  See omnystudio.com/listener for privacy information.

What does it take to launch a digital PR campaign that gets people talking about your law firm? In this episode, Kristaps Brencans teams up with digital PR pro Mark Rofe to dig into the magic behind wildly successful PR stunts and SEO-boosting campaigns. Mark shares his playbook for grabbing journalists' attention, finding the right media contacts, and creating buzzworthy stories—like the infamous “single billboard” that landed him on Jimmy Fallon and The Ellen Show.Mark discusses how creative digital PR campaigns—like a hypothetical "$1 divorce" promotion—could generate buzz and set law firms apart in a highly competitive market.Tune in to discover:1. How to develop story angles that resonate with journalists2. Tips for building targeted media lists and pitching journalists effectively3. The power of PR stunts in traditional industries like law4. How digital PR supports SEO and the importance of consistencyReady to transform your digital PR strategy? Hit play to learn from one of the best in the industry!If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

#jengottlieb #lawofattraction #interview #2021SUBSCRIBE TO THE PODCAST!https://link.chtbl.com/zuT19mdqSHOW NOTES:Do you remember a time you crushed it and something amazing happened for you? Never forget it. When times get hard you can do it again. On this episode Shawn interviews Jen Gottlieb. Jen is the co-founder of Super Connector Media, and keynote speaker. This episode is a MUST LISTEN She brings the

Send me a text!Welcome back Community listeners!In this episode, Kristina sits down with PR expert Lisa Simone Richards to explore the vital role of PR and visibility for entrepreneurs. Lisa emphasizes the importance of balancing both content creation and visibility to nurture existing audiences and attract new ones. Lisa also addresses overcoming imposter syndrome, encouraging entrepreneurs to recognize their expertise and achievements.Lisa offers a fresh perspective on PR, urging listeners to consider strategies beyond traditional media relations, such as newsletters and cross-promotional collaborations. She highlights that while DIY PR can be effective in the early stages, hiring a professional becomes crucial as your business grows. Tune in to discover how PR can transform your business, gain practical tips from Lisa, and learn about the resources available to support your entrepreneurial journey. This episode is a must-listen!Links For You:Follow Lisa on Instagram Apply For A PR Scholarship at The Visibility CoFollow Kristina on InstagramFollow The Social Snippet on InstagramJoin The Social Business ClubFor Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 50% your first year!Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

You don't even need to hire anyone—you just need a system. Today I'm sharing my easy PR strategies for getting your name in the headlines. Before I entered the world of PR, I had not pitched the media a day in my life. Over the last 13 years in this industry, I've learned a lot—so I know how you can make the headlines without hiring a fancy PR firm. You simply need the right system and to stick to it consistently. In this episode, I'll let you in on the things you can start doing right away to set yourself up for success when connecting with journalists and other professionals in the media. By making yourself look compelling and authentic, you can land the coverage you want for your business. In this episode, you will learn about: Why you don't need a fancy PR firm to help you make headlines. How I know these tips really work (and will make you money). The importance in crafting a compelling story angle. How far ahead you need to plan your PR strategy. The secret to making the media care about your story. How to write an amazing subject line that journalists will actually want to open. How creating a media kit can help you land features much easier. Why authentic social media growth matters in PR, and how to nail it. The best tools to use to help you build your strategy. Mentions: www.wewildwomen.com/mediakit   Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. Connect with Renée: @renee_warren @we.wild.women www.wewildwomen.com

Calgary is at an ‘inflection point' right now and there is a growing income gap among Calgarians despite our city experiencing rapid economic growth. That's one of the key findings of the Calgary Foundation's Quality of Life report. We hear details on the annual study from Taylor Barrie, Vice President of Communications at “The Calgary Foundation”. Next, a change of seasons perhaps means a change of strategies to help your business grow and flourish this fall and into the winter. We catch up with Ellen Parker, CEO & Owner of “Parker PR” for some timely tips and tricks to propel your business in the months ahead. Finally, if you want to check out the aurora borealis, the ‘window' of opportunity will be wide-open over the next couple of nights. We get some expert advice on how to check out the ‘celestial phenomenon' from Chris Ratzlaff, from “Alberta Aurora Chasers”.

In this episode of Startup CPG Podcast, Daniel Scharff is joined by Grace Kennedy, Startup CPG Podcast Host, and Jess Windell, owner of Maven Consulting and Co-Founder of Dryft Sleep, to explore the launch of Startup CPG Newswire. This innovative, free service is designed to help emerging CPG brands distribute their news and secure media coverage, providing a cost-effective alternative to traditional PR practices.They highlight the crucial role of strategic PR for early-stage brands, emphasizing the importance of building credibility and waiting for substantial news before investing heavily in PR efforts. Grace and Jess share practical strategies for startups, including leveraging influencers and media, engaging in authentic collaborations, and securing organic endorsements. They also offer tips on crafting press releases that adhere to journalistic standards, making them newsworthy, and distributing them effectively.To submit your brand's press release for free, please visit startupcpg.com/newswireListen in as they share about:Startup CPG NewswirePR Strategy for Early BrandsExamples of Newsworthy NewsInfluencer and Celebrity PartnershipsObjective vs. Subjective ContentThe Role of Press ReleasesProcess for Submitting Press ReleasesEffective PR Strategies and ResourcesChallenges with PR AgenciesMaven's Catalyst Program DetailsEpisode Links:Maven Consulting LinkedInJess Windell LinkedInInstagram: @Dryft SleepDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

This week on Excelsior Journeys, host & producer George Sirois sits down with author & publicist Laura Stegman. As the mind behind the acclaimed "Summer of L.U.C.K." trilogy for young readers, Laura has dedicated years of her life to get these books out into the world, and has also provided tools and knowledge for other up-and-coming authors with her PR Tips for Authors workshop, a step-by-step guide to building a digital author media kit. In addition to this, she owns Laura Segal Stegman Public Relations LLC, and her non-fiction work has been featured in books, magazine, and newspapers along both coasts.For more about Laura and her work, click HERE.For those who would like to get involved with the Once Upon a Podcast Network, please message onceuponapodcastnetwork@gmail.com with your contact information and the name & description of your show. And if you have an idea for any of the concepts listed below, definitely let us know! We'd like to add shows that focus on the following:Indie Comics / Cosplaying / Book Club (roundtable show with indie books & authors) / Indie Films / Conventions / Fan Fiction / Self-Help (a creative host focusing on ailments all creatives deal with such as anxiety, depression, imposter syndrome, etc)Subscribe to all shows in the Once Upon a Podcast Network by clicking HERE.The Excelsior Journeys podcast exists primarily as a platform for creatives of all kinds (authors, filmmakers, stand-up comics, musicians, voice artists, painters, podcasters, etc) to share their journeys to personal success. It is very important to celebrate those voices as much as possible to not only provide encouragement to up-and-coming talent, but to say thank you to the established men & women for inspiring the current generation of artists.If you agree that the Excelsior Journeys podcast serves a positive purpose and would like to show your appreciation, you can give back to the show by clicking HERE.

In This Episode Carol Ruiz, the owner and founder of Newground PR and Marketing, discusses the role of PR in home building and protecting a brand's reputation, as well as the importance of media training for executives. Carol also shares insights on crisis communications and the power of third-party credibility in PR. The conversation concludes with recommendations for some must-watch documentaries!   Timestamps 00:00 Answer The Question Honestly and Briefly 02:53 Understanding Buyer Sentiment in Housing Market 08:30 Carol Ruiz Interview 10:05 Separating Personal Brand from Business Brand 12:20 What Does A PR Person Do? 14:15 Dealing with Crisis Communications 17:50 Analyzing National Debacles from a PR Perspective 19:55 Understanding Media Training 21:26 Advice For When You Are On Camera 22:45 The Passion and Challenges of the Home Building Industry 23:53 Documentaries You Must Watch   About Carol Carol Ruiz is the Principal of NewGround PR & Marketing, a full service communications & marketing firm with an all-encompassing understanding of how people discover & engage with brands. With deep expertise in real estate, architecture, and development, Carol has secured press in top-tier publications such as The New York Times and The Wall Street Journal. She is an active leader in the Urban Land Institute and frequently speaks at industry events like the International Builders' Show.   Acknowledgment Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

Welcome to Good Girls Get Rich! I'm your host, Karen Yankovich, and today I sit down with the amazing Caterina Rando, a true force in the world of women's entrepreneurship. Caterina is on a mission to uplift the lives of women everywhere through thriving businesses. We talk about authentic sales, how women can monetize their missions, and the importance of masterminding and retreats for fast business growth. Caterina Rando is an expert in helping women build businesses that serve their mission and their communities. She's a sought-after speaker, author, and coach who focuses on authentic sales, public speaking, and creating thriving businesses. She's also the founder of the Thriving Women in Business Center and Thriving Women in Business Giving, which raises money for education and entrepreneurship training for women and girls. #GoodGirlsGetRich  We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.   Episode Highlights: Introducing Caterina Rando. Caterina is a powerhouse of support for women entrepreneurs. Learn how she's helping women monetize their missions and grow thriving businesses. Why Women Need to Monetize Their Missions. Women are on a mission to create change, but they need revenue to fund those dreams. Karen and Caterina break down why making money is essential for impact. Workshops & Sales Strategy. Caterina shares her signature strategy: host a workshop every month, invite people, and always offer the next step. This process is a surefire way to keep building influence. The Importance of Payment Plans. Caterina loves payment plans but emphasizes that they need to make financial sense. Are you undervaluing your services by offering a payment plan with too little margin? Find out how to fix that. Masterminds for Women Entrepreneurs. Karen and Caterina discuss the immense value of masterminding. It's a tool for women to build confidence, grow their businesses, and gain valuable feedback. Retreats and Cruises. Caterina loves retreats, especially on cruise ships, where no one can arrive late or leave early. She shares her secrets to creating transformative retreat experiences that keep women coming back. Connect with Caterina. Visit Caterina Rando's website to learn more about her free workshops and upcoming retreats. You'll also find tons of resources on getting booked, building your speaking career, and much more! Ready to Level Up? If this episode resonated with you, take a screenshot and share it on social media! Tag Karen (@karenyankovich) and Caterina (@caterinarando), and let us know what you loved most! We'd love to amplify your voice and help you make more money with your mission. Don't forget to subscribe so you don't miss out on more amazing conversations with inspiring women! And if you're ready to dive deeper, grab Karen's free LinkedIn assessment to kickstart your thought leadership journey.   Magical Quotes from the Episode: Caterina Rando: "So many women are on a mission, and their missions need to be funded. They need revenue to fulfill their missions more." "The second sale is the most important sale. When you do a great job with the first sale, the second one will happen like Insta, because they got value the first time." "We thrive more together. This idea that we're supposed to do it on our own is ridiculous." Karen Yankovich: "More women with more money gives them more choices and more freedom." "It's not about overcharging; it's about creating a system in your business that allows for your cup to be overflowing, so you can serve from that overflow." "I feel like people are more interested in deeper connections, and I'm creating more specific workshops that speak directly to my ideal clients."   Resources Mentioned In This Episode: Follow Caterina Rando on Facebook and LinkedIn Caterina Rando's Free Virtual Workshops – Caterina offers free virtual workshops on topics like sales, public speaking, and hosting retreats. Caterina Rando's Free Resources – Caterina mentioned having various free resources for women entrepreneurs, including checklists for getting booked and growing your business. Karen's LinkedIn Assessment – Karen offers a free LinkedIn assessment to help entrepreneurs get started with building a thought leader brand. Amp Up Mastermind Cruise – Caterina talks about her upcoming mastermind cruise for women podcasters, speakers, and business leaders, featuring workshops, masterminding sessions, and networking opportunities. ReIgnite and RiseUp - LinkedIn and PR Tips for Women   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show! Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

On today’s Women in Motion, Lee Kantor interviews Allison Monette-Cordova, Founder and CEO of Cordova Creative. Allison shares her journey from journalism to PR, highlighting the evolution of PR in the social media age. She emphasizes the importance of storytelling, visual elements in media pitches, and leveraging media opportunities. Allison provides practical tips for pitching […]

Discover the essential strategies for managing media in 2024 with Ronjini Joshua. As the digital landscape evolves, staying ahead means understanding the latest trends and tactics. Ronjini breaks down the tools and techniques you need to thrive in today's fast-paced media environment. Tune in to gain insights that will empower you to navigate the complexities of modern media with confidence. Don't miss out – listen now and transform the way you engage with the media! Support the Show.www.thesilvertelegram.com

Do you love food, travel, or have a business in this niche? Today's fun episode is all about stories involving local food and travel stories. Whether you make a consumable product or have a travel related product or business, our guest shares all the ways you can pitch and get featured and tell your story to a wider audience. Kristie Hang is a food, travel, and Asian culture Host & Journalist seen on Eater LA, CNN, Food Network, Netflix, KTLA, and more! Tune in and be warned--you might get hungry after listening to this episode!Here's What We Cover In the Episode and More:The advantages of freelance writing, including the freedom to pitch stories to multiple editors and showcase diverse culinary cultures.Seamless connection between food and travel journalism.Challenges of creating seasonal and engaging content.Current trends in the food industry.Tips for crafting effective pitches, emphasizing clarity, personalization, and relevance.Follow up etiquette and provide value to recipients. Kristie's favorite dining spots, including a unique home-based Malaysian food service in LA.Unconventional stories such as the alleged boba shortage during COVID.The worlds of food and travel journalism offer unique opportunities to explore diverse cultures through cuisine. By understanding the economic pressures on small businesses and the true costs behind dining experiences, consumers can make more informed choices and support local enterprises. Additionally, effective pitching and PR techniques are necessary for both journalists and small businesses to create meaningful connections and share compelling stories with the world. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriATTENTION PRODUCT OWNERS! Get the once in a lifetime opportunity to get your product in front of BuzzFeed! On 6/26, we have BuzzFeed's small business and gift guide journalist coming into our PR Program to meet our members and coach them on how to get their products on a platform like Buzzfeed that gets MILLIONS of views per month! Don't miss your opportunity to get your products on BuzzFeed! Go to www.prstarterpack.com to get on this exclusive call and meet her in our private FB group!

Are you an online business owner struggling to get your voice heard in the crowded online space? Tune in to today's episode where I sit down with PR expert, Dina Behrman, who shares her must-know PR tips for entrepreneurs and shows you how to make waves without splashing out on ads or spinning your wheels on social media.Dina spills the secrets on leveraging the power of the press to catapult your business into the limelight and shares real-life client success stories that prove PR isn't just for the big names, and results are truly limitless! Plus, we discuss the common PR misconceptions that many entrepreneurs have, and Dina reveals tangible tips for getting started with PR so you can start leveraging PR today. By the end of our conversation, you'll have everything you need to take the PR world by storm and see your business AND podcast soar. Tune in now and kickstart your journey with these expert PR tips for online entrepreneurs!More about Dina Behrman:Dina Behrman is a former journalist-turned-PR strategist who helps entrepreneurs stop being the internet's best-kept secret and become the ‘go-to' expert and create a much bigger impact in the world by sharing their story and expertise in the press. Topics covered in this episode:How a former journalist turned her side hustle into a full-time PR strategy businessThe common challenges business owners face when trying to get media coverageTips for business owners who want to become a go-to expert in their industry without being famous or having a huge followingDina's client success stories that led to unexpected national (even international!) media attention.How you can leverage PR to attract your dream clientsDo you have to pay for publicity or can you achieve great results for free?What's included in Dina's new PR membership and how can it help you get started with media pitching

In this episode, Mickie Kennedy, press release expert, reveals how PR can help businesses get noticed and find new clients.   You might think your business isn't newsworthy enough for press releases, but Mickie's going to blow your mind!   Listen to discover affordable and straightforward strategies to use press releases in ways that work across different industries. Mickie shares innovative angles that have shot his clients to the forefront of their industries, securing top-tier media coverage and dominating their markets.    The best part? You don't need a ton of time or money to start using press releases. Mickie suggests starting small, with just one a quarter.   Get ready to revolutionize your approach to publicity and unlock unparalleled opportunities for your business!   Check out Mickie's resources he mentioned on the show: ereleases.com   Discover more reliable strategies for making more and working less in your business by joining us at a Business Builder Workshop. Use code PODCAST to get 50% off your tickets. (One ticket gets you and your spouse in!) Lifeonaire.com/businessbuilder  

How do you make your case stand out in a world where the court of public opinion is almost as crucial as the courtroom? Rob Marcereau of MLG Personal Injury & Accident Lawyers ventures into the intricate world of fertility law, focusing on the challenges surrounding in-vitro fertilization (IVF). Exposing the emotional and legal complexities of sperm mix-ups and lost embryos in IVF procedures, Rob shares his success in navigating these sensitive cases to achieve remarkable settlements. Additionally, Rob and Bob uncover the secrets behind generating buzz for your cases without spending a dime on publicists, revealing tactics from leveraging compelling stories to mastering media relations.  Interested in being a guest on the show? Visit JusticeTeamNetwork.com today!

Welcome back to another episode where we dive deep into the stories behind successful projects. Today, we're focusing on a remarkable journey: "Cooler Keg - From an Idea to a Successful Crowdfunding Launch.Our host, Ronjini Joshua, interviews the Founder of Cooler Keg - Anthony Bernas.visit their website: https://www.thecoolerkeg.com/ Dive into the groundbreaking journey of innovation with "The PR Playbook Podcast" as we unravel the remarkable story of Cooler Keg: From Concept to Crowdfunding Triumph. This episode is a treasure trove for startup companies eyeing the crowdfunding route to bring their visionary products to life. Discover the strategic maneuvers, marketing genius, and relentless perseverance that transformed a simple idea into a crowdfunding sensation. Whether you're pondering if crowdfunding is the right choice for your venture or seeking proven tactics to launch a successful campaign, this episode is your blueprint for success. Unleash the potential of your startup by learning from those who've navigated the crowdfunding arena with remarkable results.  Pour your favorite beverage using the Cooler Keg, and tune into our latest episode!  Subscribe to "The PR Playbook Podcast" now and take the first step towards turning your dream project into a reality. Your next big idea deserves the spotlight; let us show you how to shine.Visit our website to launch your next PR Campaign:www.thesilvertelegram.com Support the showwww.thesilvertelegram.com

We're all feeling a bit stressed out this time of the year - taxes, work, kids, and so much more...  That's where ZenBuds by NeurGear come into the spotlight.  A wearable device that activates your vagus nerve to help provide stress relief and improved wellness.  Ronjini Joshua interviews Jon Hacker, CEO with NeurGear to provide valuable insights about ZenBuds, and what he discovered during CES 2024 that took place a few weeks ago in Las Vegas. NeurGear's Vision is to bridge the gap between technology and well-being, creating solutions that enhance everyday life.  When you remove all the worries and negative feelings around you, you will become more effective. In just 5 minutes, step into your daily life as a calmer, more centered version of yourself.ZenBud, NeurGear's flagship product, is a first-of-its-kind auricular ultrasound vagus nerve stimulator. It's designed for ease of use and effectiveness in promoting relaxation and mental balance. The NeurGear team comprises experts in bioengineering, technology, and wellness. Led by visionary founders and executives, the team is dedicated to developing solutions that positively impact mental well-being.  Be sure to visit their website for information and see how you can be part of this transformation.  ZenBud - Vagus Nerve StimulationTune into this episode to learn what Jon discovered at CES, tips to marketing your crowdfunding campaign, and even more hot PR Tips.  Be sure to like & subscribe for our next episode.  Additional Links To Visit:Past News Releases:https://zenbud.health/news/FAQ Page:https://zenbud.health/faq/Instagram @zenbudhealthTiktok @zenbudhealth Facebook ZenbudhealthX: neurgearVisit our website, The Silver Telegram, to see how we can help launch your next crowdfunding campaign and any other Public Relations support your tech business might need.   Let's get your 1:1 discovery called scheduled right away! Support the showwww.thesilvertelegram.com

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SummaryMickey Kennedy, the founder of eReleases Press Release Distribution, discusses the fundamentals and strategic use of press releases for small businesses. He explains how press releases can be a valuable tool for gaining media coverage and building credibility. Kennedy also highlights the changes in the press release industry and the importance of staying relevant in local media. He provides insights on how small businesses can DIY their PR efforts and offers tips for choosing the right PR platform or service. In this conversation, Mickie Kennedy discusses the key factors to consider when choosing a press release distribution service. He emphasizes the importance of using reputable wires that have a wide reach and are trusted by journalists. Mickie also explains the SEO benefits of press releases, highlighting the value of original articles and links from respected publications. Additionally, he addresses the issue of fraudulent approaches in press release distribution, such as paid placements in Forbes and other magazines. The conversation concludes with Mickie providing his contact information for those interested in learning more about his services.TakeawaysChoose a press release distribution service that has a portal or journalist login and a practice of pulling content from reputable wires.The SEO benefit of press releases comes from original articles and links from respected publications.Beware of fraudulent approaches in press release distribution, such as paid placements in Forbes and other magazines.Contact Mickie Kennedy at e-releases.com for more information about his services.Chapters00:00 Introduction and Background03:19 Fundamentals of Press Releases08:18 Press Releases for Small Businesses13:36 Strategic Press Releases17:21 Changes in Press Releases and the Market27:39 DIY PR and Staying Relevant in Local Media34:31 Choosing a PR Platform or Service44:28 Choosing the Right Press Release Distribution Service48:12 SEO Benefits of Press Releases52:08 Fraudulent Approaches in Press Release Distribution55:38 Conclusion and Contact Information ----Credits:Hosted by Michael Smith and Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM The Carton:https://medium.com/the-carton-by-eggsFeature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28 The Eggs Podcast Spotify playlist:bit.ly/eggstunes The Plugs:The Showeggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music! Mike "DJ Ontic" shows and infodjontic.com@djontic on twitter Ryan Roghaarhttp://rogha.ar

In this episode of Served Neat, Jen sits down with Barbara, the founder of Curls Monthly, a successful subscription service for curly-haired women. They discuss Barbara's journey from quitting her corporate job to pursue her passion in the haircare industry. Barbara shares her experiences in LA and her transition into entrepreneurship. You will gain insights into Barbara's success on TikTok and her strategies for growing her business.  Tune in to learn about Barbara's curl advice, featured in top outlets, and her recognition on the Forbes 30 Under 30 list. Pour yourself a glass of bourbon and join the conversation on this week's episode. Episode Highlights:    [00:02:00] Quitting acting and finding business. [00:05:33] Going viral on TikTok. [00:08:23] Ignorance in starting a business. [00:12:46] TikTok success tips. [00:14:31] Skincare advice on TikTok. [00:18:32] Too salesy and less entertaining.     How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!

Small Business School! Today I'm excited to be joined by Ronica Cleary, an award-winning publicist and the Founder & CEO of Cleary Strategies, a full service public relations agency. Cleary Strategies provides public relations, media placements, and crisis management to leaders and corporations. Ronica and I are diving into the world of media, PR, and the art of getting your small business visible!Topics Covered:Why getting on TV is not impossible for small businesses. It can be a different strategy compared to larger enterprises.The common myths around TV appearances, it's not a magical overnight transformation for your business. Instead, it's a gradual process that contributes to your overall, long term strategy.The visual nature of your business plays a crucial role in TV placement. If your business story can be told visually and involves interaction, it increases the chances of getting featured. The importance of preparation for TV appearances. Guests are the experts, not targets for gotcha questions.If you've ever dreamed of seeing your small business on TV to build credibility and contribute to your long-term strategy,  Ronica is your girl! Connect with her through her website to get in touch.Ronica's Links: Instagram: https://www.instagram.com/ronicacleary/Website: www.ClearyStrategies.comStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Welcome to the next series from our 2023 PR Essentials Summit - Public Relations hot trends in 2024.  What's going be the hot trends in the new year?  How can you get published in The New York Times? Or, perhaps TechCrunch? What's the best way to drive sales and get your message out to consumer?  Not sure? Needing help? Then tune in and listen up...Your host, Ronjini Joshua, interviews April White with Trust Relations & Mary Elizabeth Elkordy with Elkordy Global Solutions.  Our panel of PR experts are providing key insights into what's going to be the hot PR trends in the new year.  You might be surprised to learn that Affiliate Marketing could be a gold mine for generating sales and spreading your branding message to consumers.   Tune in for more hot tips and tricks used by the PR Pros! Don't miss an episode! Subscribe to The PR Playbook Podcast on your favorite podcast platform and join our community of forward-thinkers in the tech industry. For more insights and resources, visit www.thesilvertelegram.com and follow us. Elevate your business journey with The Silver Telegram today! Support the showwww.thesilvertelegram.com

Welcome to the next series from our 2023 PR Essentials Summit - Measuring your KPI's: How to measure, monitor and maximize PR success in a new era. Our host, Ronjini Joshua, interviews Richard Benson, with Releasd  Unlock the Evolution of PR: Beyond Coverage MetricsPR has undergone a dramatic transformation, with today's communication professionals juggling various responsibilities such as generating coverage, content creation, social media management, influencer engagement, event organization, crisis management, and much more.However, traditional PR reports haven't kept pace with these changes.Many PR practitioners are still stuck using uninspiring screenshots and outdated metrics to demonstrate their value.Introducing Releasd, the ultimate reporting tool designed to showcase the entire spectrum of modern PR activities in a visually compelling and concise format, ensuring that busy clients and executives can grasp the full impact quickly.Don't miss an episode! Subscribe to The PR Playbook Podcast on your favorite podcast platform and join our community of forward-thinkers in the tech industry. For more insights and resources, visit www.thesilvertelegram.com and follow us. Elevate your business journey with The Silver Telegram today!Support the showwww.thesilvertelegram.com

This week's episode of Win The Hour, Win The Day Podcast interviews, Crystal Richard. Tune in as I chat with Crystal Richard exploring the world of public relations as she reveals the truth behind PR myths.   You'll discover:-PR doesn't have to be expensive.-Why online articles are better than magazine ones.-Simple steps to get a journalist interested.-The importance of being active on social media for PR.-Straightforward pitching techniques that work. Get ready to transform your PR approach with these practical insights! Don't miss out on this opportunity to learn from an expert.  Power Personality Quiz! http://winbacktimequiz.com/Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast  You can find Crystal Richard at:PR Website: https://www.crystalrichard.com/Instagram:  https://www.instagram.com/eastcoast_mermaid/Website: https://eastcoastmermaid.com/  Win The Hour Win The Day

Welcome to the next series from our 2023 PR Essentials Summit - Thought Leadership with John Biggs from Typewriter.  Typewriter is a project by John Biggs, former New York Times journalist and editor for Laptop Magazine, Gizmodo, and TechCrunch. His goal? To help small businesses and startups put their best foot forward when it comes to the written word.Our host, Ronjini Joshua, dives into the world of Thought Leadership.   Whether you're at the helm of a startup or steering a Fortune 500 company, The Silver Telegram is your guide to harnessing the power of thought leadership to drive your business forward. Tune in, get inspired, and join the conversation that's reshaping the business landscape. -->> What is thought leadership & why does it matter?

On this episode of MsInterPReted, Fletcher's director of media relations, Allison Lester, talks about travel writing, pitching and hosting media tours. We welcome two travel writers to talk about their experiences in travel writing. They provide advice and talk about the trends in the travel journalism industry.Susan Barnes has more than 20 years of journalism experience and writes for multiple outlets including USA Today, Food and Wine, Garden and Gun, Travel + Leisure - just to name a few. She writes about travel, lifestyle, food and beverage. Ashlee Fechino is the founder of the Happiness Function, which is a travel outlet she started to inspire happiness through travel and outdoor recreation in the U. S. She's also a nationally syndicated travel writer.On this episode, we discuss multiple topics:·       How our guests got into travel writing and what it's like as a career.·       The dos and don'ts of pitching travel journalists.·       What qualities make for a great press trip.·       How to get coverage in some of the travel industry's biggest outlets.·       Trends in the rise of wellness travel.

In this episode of Served Neat, Jen and the incredible ladies that make up the Neat PR team share their best tips for media pitching. They talk about the importance of starting small and building a base in your own community before targeting larger publications. This episode provides valuable tips for emerging brands and Fortune 500 companies alike. Tune in to learn more about effective media pitching strategies. Today we discuss:  How to utilize trending topics in PR. The values of personalizing your communication strategies. What really goes into pitching to Forbes journalists. The art of follow-up stories. And so much more!   How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!  

Welcome to our next episode featuring our annual PR Essentials Summit webinar series hosted by The Silver Telegram.  Today, we're kicking it off with Karlyn Ankrom, Founder - Oh Snap! Social.    The PR Playbook Podcast is your essential guide to mastering social media in 2024. Join us as we explore the latest trends, share top tips, and uncover the secrets to making your digital presence shine. Let's dive into the world of social media together!Remember, the world of social media is ever-evolving, and staying informed is key. Join us next time for more insights and strategies to elevate your digital presence. Until then, keep liking, sharing, and innovating in the digital world!Be sure to visit our website and discover how we can enhance your technology startup with proven PR Tactics   www.thesilvertelegram.com  Support the showwww.thesilvertelegram.com

Amanda Proscia, co-founder of Lightspeed Public Relations and Marketing, is the author of PR Confidential, available now. Lightspeed is a New York City-based agency focused on promoting innovation in areas like healthcare, financial services, and consumer electronics. We discussed all of this and more this week on the On Brand podcast. About Amanda Proscia Amanda Proscia is a master corporate storyteller with experience in-house at American Express. Amanda is the co-founder of Lightspeed Public Relations and Marketing, a New York City-based agency focused on promoting innovation in areas like healthcare, financial services, and consumer electronics. She's also the author of the bestselling new book, PR Confidential.  Links from the Show On Brand Soundbite. "In addition to the millions of dollars wasted on ads that are not digitally optimized, brands are missing other marketing opportunities for their holiday promotions,"  says Amanda Proscia. "Each holiday season, ads are repeated from previous years without any updating to their message or target audience. Not only does this result in ads that under-perform, but it also misses out on gaining the value of refreshed storytelling." What brand has made Amanda smile recently? “Oreo — and not just because I love their cookies.” Amanda shared that her smile came from their recent cookie ad featuring a diverse Santa Claus. Connect with Amanda on LinkedIn and the Lightspeed PR website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Kells McPhillips is a health and wellness writer whose journalism has appeared in The New York Times, Well+Good, Fortune, Runner's World, Outside, Yoga Journal, and others. Kells also holds an MFA in Creative Writing from The New School in New York City. In 2022, her short fiction was shortlisted for The Masters Review Summer Short Story Award for New Writers, and she is the 2023 recipient of theOffice fellowship in Santa Monica. She's hard at work on a novel in the early mornings.In this episode, hear how Kells got to her place as a freelance writer and her many different positions held at the highly regarded wellness magazine, Well + Good. Hear her thoughts on the world of freelance writing and how the world of journalism and media is changing now more than ever. Here's What You'll Learn:Kells McPhillip's journey into freelance journalismKells McPhillip's beats and favorite things and topics to coverThe difference between a staff writer and news writer on an editorial teamKells McPhillip'spreferences on lead times for pitchesHer personal pitching preferencesHow her time at Well + Good as a staff writer shaped her work todayHer favorite aspects of writing and journalismHer perspectives on the world of media today and how it's evolvingAnd more!Listener Links:Website: kellsmcphillips.comInstagram: https://www.instagram.com/kellsmcphillips/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Ways you Can Work with THEPRBAR inc.: https://theprbarinc.com/the-bar-menu/Learn about THEPRBAR Agency: https://www.theprbaragency.com/Instagram: @theprbar_inc

We read the papers so you don't have to. Today: Rwan-don't even think about it! The papers are all over the Supreme Court slapping down Sunak's deportation plan. Royal Rumble. As the new season of The Crown looms, the Telegraph's fact checkers have the receipts. Plus – Faux Fashion? Pass. Men need styling too, and the Telegraph has got all the tips. Miranda Sawyer is joined by Chris Lochery of PopBitch and comedian Fin Taylor. Hear our amazing new science podcast WHY? – adventures to the edge of knowledge – now on all platforms.  Support Paper Cuts and get mugs, t-shirts and extended ad-free editions: back.papercutsshow.com Follow Paper Cuts: • Twitter: https://twitter.com/papercutsshow • Instagram: https://www.instagram.com/papercutsshow • TikTok: https://www.tiktok.com/@papercutsshow • Threads: https://www.threads.net/@papercutsshow Illustrations by Modern Toss https://moderntoss.com  Written and presented by Miranda Sawyer. Audio production: Jade Bailey. Production: Liam Tait. Assistant Production: Adam Wright. Design: James Parrett. Music: Simon Williams. Socials: Jess Harpin. Managing Editor: Jacob Jarvis. Exec Producer: Martin Bojtos. Group Editor: Andrew Harrison. PAPER CUTS is a Podmasters Production Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Served Neat, Jen Harmann dives into the world of influencer marketing, discussing the changes and challenges within the industry. They explore how influencers now demand payment for their posts and how content creation has become a job in itself.  Jen predicts that influencer marketing will continue to evolve, with brands expecting more from their partnerships   Today we discuss:  Fun things Neat has in the works How influencer marketing evolved over the years. What are some expectations that brands have from their influencer partnerships? How do influencers have the opportunity to enhance their partnerships beyond monetary compensation?   Plus more!    How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat The Agency. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!

If you're tempted to cut your company's marketing budget and D.I.Y. public relations using A.I. such as Chat GPT - is that really a good idea?  Can you save money, or will it cost your business more in the long run? Confused? Not sure what to do?  Listen up to this episode of The PR Playbook Podcast featuring Joe Zappa with Sharp Pen Media.  You'll learn the steps needed to have a successful PR strategy for your business.  Joe Zappa is a content marketer, journalist, and academic who has spearheaded content programs for dozens of businesses. He was the editor of the martech trade publication Street Fight from 2018 to 2023. Joe earned his BA from Brown and his PhD in comparative literature from Cornell.Support the showwww.thesilvertelegram.com

In this episode of served neat , Jen shares her thoughts on a TikTok video she came across about a woman offering a masterclass on healing vision for just $11. Only to ultimately discover its a scheme to peddle DoTERRA products. She also discusses her team's experience at Startup Week in Louisville, where they had a great time connecting with others and enjoying each other's company.  Startup Week is where Neat was finally able to soft launch a novel offering, the PR PowerPlay deck.  EPISODE NOTES  Today we discuss:  Thoughts on a viral TikTok video promoting an $11 masterclass that claims to heal eyesight Key takeaways from Startup Week in Louisville The idea of swapping services and its potential benefits  Thoughts on the soft launch of Neat's first physical product. How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!  

Social Media Decoded - Is social media intimidating? Are you confused about how to create content? Would you like to have your business excel on social media? Join us for another episode of The PR Playbook Podcast.  Today we are interviewing Karlyn Ankrom who is the founder of Snap Social.   Social Snap is the best WordPress social media plugin by allowing you to control how visitors share and view your content.  Built with ease of use and performance in mind. Social Snap is developed with the latest standards to ensure things run smooth and fast. It works asynchronously so it doesn't slow down your website at all. In today's episode you'll learn the key insights on how Snap Social can help your business website integrate with the plugin and how it can improve your website to increase visibility. Please hit the follow button to be notified of the next episode launch.  If you enjoyed the episode, please hit the like button and share it with your friends.  This is the best way help us continue to grow.  Thank you!  Support the showwww.thesilvertelegram.com

Case study is a great piece of marketing collateral that can work for your brand in many ways. Not only is it a great way to showcase your successful skills, but it is a good way to generate positive content for PR purposes including press releases, blogs, proactive pitching angles and more. We always recommend that you get early buy-in from customers at the contract stage of the process so that you have some ammunition going into a relationship. Listen more on how to maximize the use of your case study to develop more business and brand awareness.To discover more - check out our latest blog post with in-depth analysis and hidden tactics used by the Pros...   Building case studies for PR | THE SILVER TELEGRAMThese ideas & tips will make you look like a PR hero to your customers and to your own team members. Be sure to like and subscribe for our next episode release.  Support the showwww.thesilvertelegram.com

In the season 5 finale minisode of the Pitchin' and Sippin' Podcast, Lexie Smith shares how she ‘made it' in PR and key tips on landing press. She discusses the six things that led to her success in public relations and shares valuable lessons learned along the way. Here's What You'll Learn:Lexie's background in PR and her path to successThe different types of PR roles she's had throughout her careerSix things that helped her succeed in her career and businessLexie's thoughts on hustle culture in businessHow to ‘hustle mindfully'Strategies for networking and building long-term relationshipsIdeas on building a portfolio as an aspiring PR professionalThe importance of continuing to learn and develop your skills professionallyMindset advice on reprioritizing your time and how this has been a key part of her successSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/Instagram: @theprbar_inc

We're diving deep into the art of showcasing your uniqueness. Have you ever wondered why customers choose your offerings over others? Is it the cost savings, time efficiency, health benefits, or the mastery of culinary excellence? We've got the answers! Get ready for eye-opening insights! Uncover the power of your brand's unique selling proposition. It's not just about messaging; it's about crafting a compelling story that captures customers' attention and sets you apart from competitors. We are talking about: What factors influence customers' decisions—price alone, or do other elements like savings, efficiency, health benefits, and expertise also play a role? How does harnessing your unique selling point help you create persuasive messaging that draws customers to your brand? The importance of communicating your "It Factor" in differentiating yourself from the competition. Prepare to unlock your secret weapon and embark on a journey to conquer the business world with style and confidence!   How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -   Neat Marketing Check out our  blog If you're ready to start using PR for your own business, book a call with us!  

Welcome to another episode of 'Served Neat'! In this exciting installment, Jen sits down with the innovative minds behind Plufl, Noah and Yuki, as they share their captivating journey of creating a soft and comfortable dog bed designed for... HUMANS! Join us as we dive into the genesis of their unique product idea, the challenges and triumphs of starting their company, their highly successful Kickstarter campaign, and their thrilling experience on the popular TV show, Shark Tank. Key takeaways from the episode:  Ways to optimize your Kickstarter campaign to help you reach your goal faster Is appearing on Shark Tank a successful strategy for entrepreneurs to get their DTC product out there? How to prioritize friendship while building a company. Effective strategies for balancing work and personal life. How making mistakes contributes to the entrepreneurial journey. Tune in to 'Served Neat' to catch all these key takeaways and more! Gain inspiration, guidance, and fascinating anecdotes from the founders of Plufl, as they illustrate the power of determination and innovation on the road to entrepreneurship.   Connect with Plufl Follow them on Instagram @weareplufl Follow them on TikTok @weareplufl Follow the company on LinkedIn - Plufl Visit their website: weareplufl.com   How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!  

This week's minisode recaps Muck Rack's State of PR 2023 report. Your host, Lexie Smith, offers her most notable findings from the report, including the challenges PR professionals encounter and breaks down numerous challenges the PR industry faces. She also highlights key findings related to diversity in the workplace and the workload of PR pros based on the survey conducted by Muck Rack to gauge the state of PR in 2023.  Here's What You'll Learn:The most notable stats from Muck Rack's State of PR 2023 reportChallenges PR pros have faced over the past yearStatistics on the most used social media platformsWhat the findings mean for the PR industry as a wholeLexie's thoughts based on her experience as a PR proAnd moreMuck Rack full report: https://info.muckrack.com/state-of-pr-2023 Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Being discoverable will be key for 2023. After all, when is it not? Join us as we talk to two SEO marketing experts on the latest trends in search engine optimization, how to rank higher and drive customer attention on the web.We feature TST team members - Grady Moore and Megan Alba in this latest episode of The PR Playbook Podcast.  Join us to learn what the experts use for SEO hacks & tips.  Be sure to subscribe so you can be notified of our next episode.  And, make sure you like and share with your friends.  Visit our website to learn more about what the TST offers.  Support the showwww.thesilvertelegram.com

On this episode of Served Neat, we learn about the best growth strategies, the ups and downs of entrepreneurship, and the power of brand collaborations.  Jen shares her favorite brand collaborations, how the use of negative customer views in campaigns could be helpful,, and the new Instagram app Threads. Pour yourself a glass of your favorite bourbon and join Jen for this week's episode of Served Neat! Today we discuss:  What factors contribute to the increasing popularity of brand collaborations? How are companies utilizing customer reviews in humorous social media campaigns? Who is threading?  Plus more!    Favorite Quote  “Using negative customer views in social media campaigns is a great way to add humor into your brand and actually humanize your brand.” “Threads are like LinkedIn with a mullet, a drink, and jean shorts - it just feels wild!”   How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!  

Bob Wiltfong and Jason Mudd discuss PR tips from a former news anchor.Guest:Our episode guest is Bob Wiltfong, a retired TV News personality and now Axia's Public Relations Account Director.Five things you'll learn from this episode: How to build media relationships Knowing when the pitch is right What is newsjacking The elements of news How to leverage local news on behalf of your brandQuotables4:10 “It's helpful to frame it as all you need is really one yes, that's all you're looking for is one yes. You're in a sea of no's. So, you're just swimming through no's to get to that one yes, and you will find that one yes. You just got to keep swimming.” – @Bob Wiltfong 4:30 “In PR, I tell people that the first 50 rejections are the hardest. So, once you get past having people say no 50 times, then it just kind of rolls off your back. The other cliche I like to say is a quick no is better than a forever maybe.” – @Jason Mudd6:45 “Sometimes you just have to change things up if you're getting ghosted. Try to approach them from a different channel.” – @Jason Mudd8:28 “One practice that's very helpful is the idea of read and react [by Michael Smart]. Instead of trying to please the journalists and consume everybody, all you're trying to do is consume your top-focused targets. Every day make a point of consuming maybe one or two of their content pieces and then contact them or reach out to them with no pitch, just compliments.” – @Bob Wiltfong9:35 “PR people can't be PR people if they're not spending time consuming content. You can't pitch something that you've never seen. I don't know a single PR person who's really good at what they do, who does not consume news.” – @Jason Mudd12:20 “Clients who I see aren't successful with media are those that can't spend time with a journalist unless they're going to cover them. That's just the wrong approach. You're not investing the relationship the right way.” – @Jason Mudd19:30 “When you talk about real estate, you talk about location, location, location. With news, it's local, local, local.” – @Bob Wiltfong 23:50 “The three elements I was taught in J School are very true. Is it timely? Is it local? Is it out of the ordinary?” – @Bob Wiltfong28:37 “One of the things we have in our arsenal, as PR people, is that journalists and outlets are an open book for their staff.” – @Bob WiltfongGuest's contact info and resources:Bob Wilfong on FacebookBob Wilfong on LinkedInBob Wilfong websiteAdditional Resources: Ten quick PR Tips Why is the news media important? The best media pitch is a story that's already done — and copy edited!Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

In this episode, our focus is on the Summer Slump phenomenon. Experiencing slower seasons in business is a common occurrence. Today, we are talking about practical suggestions to enhance revenue. These valuable tips include reaching out to existing clients to explore add-on services, incentivizing referrals through discounted offerings, and engaging past clients through meaningful mailings. Moreover, during periods of reduced activity, it is crucial to maintain regular communication with current clients, reconnect with previous clients via mail, and actively pursue opportunities to gain visibility by pitching for podcasts, events, and collaborations. Seizing the opportunity presented by this extra time can significantly contribute to boosting business during sluggish periods.   Today we discuss:  How can businesses effectively engage their current clients? The importance of regularly checking in with their current clients. What are some effective strategies for businesses to increase their visibility during slow seasons? Why summer is the perfect time pitching for podcasts, events, and collaborations.   How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!  

 Knock out your media interviews like a pro! Featuring PR Experts Kerri Gerbis with Ovation & Jasmine Stanley with The Silver Telegram. CEO & Founder of Ovation, Kerri has trained hundreds of business professionals internationally on presentation skills, storytelling, etiquette, and emotional intelligence.  Her enthusiasm, humor, and energy inspire multiple repeat-client engagements.  Jasmine Stanley with The Silver Telegram brings decades of PR Skills to this episode of The PR Playbook Podcast.  Join us for another informative interview to learn the secrets to formulating a successful media interview.  Are you ready? Do you know what it takes for a great interview with the media?  Then, tune in and take some notes! Please like & share with your friends.  Be sure to subscribe to be notified of the next episode.  Visit our website to see how we can help you with your next PR Campaign. Support the showwww.thesilvertelegram.com

In this short but oh so sweet episode of Served Neat, I am talking all about media pitching. Specifically, I am talking about the mistakes that you should make when you are pitching yourself and your story to the media.  Journalists receive hundreds…. That's right, HUNDREDS of pitches in their inbox every single week. Only a fraction of those pitches are actually opened. Let's dive right in and talk about mistakes to avoid in order to increase your chances of landing your next media pitch.    EPISODE NOTES  Today we discuss:  Easy ways to find the right journalist to pitch to Tips on how to craft your pitch to get noticed Ways to increase your chances of success on a pitch   HOW TO GET INVOLVED: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   LOOKING FOR MORE? Sign up for our weekly newsletter -  Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!

Join us for another episode of the PR Playbook.  Today's episode we feature an interview with serial startup founder Chuck Temple, author and entrepreneur. In the best-selling book titled - "Startup to Sold ", Chuck leads readers through his journey of going from a broke college graduate with no business education or experience to the successful owner of an industry- leading, multimillion-dollar company.  Chuck Temple is a highly successful entrepreneur that has founded three million-dollar industry-leading companies. Started on a shoestring and with no additional funding, the first of these companies, DVD Your Memories, became one of the largest and most successful personal media transfer companies in the US.By the time DVD Your Memories was acquired in 2012, the multimillion-dollar company had twenty-seven full-time employees with four offices in two different states.Having begun his entrepreneurial path with no formal business education, Chuck received his MBA from UC Davis with a focus on entrepreneurship in 2016, the same year he won first place in the prestigious Big Bang! Business Competition.Chuck, along with his business competition partner, founded the Electric Scooter Guide in 2019, which became the world's leading resource for the personal electric scooter market within a year. While Chuck successfully exited the Electric Scooter Guide in 2022, he continues to be recognized on the street as an influencer due to the hundreds of YouTube videos and live shows he and the Electric Scooter Guide team created.Chuck currently resides in the San Francisco Bay Area with his wife and young son. He currently teaches go-to-market strategy for UC Berkeley Extension and consults for small- to mid-sized companies. When not teaching or consulting, you can find him at the local parks playing with his son or running a pickleball ball club.Be sure to like and share this amazing episode... And, click the follow button to be notified when the next episode launches.  Visit our website to see how we can help you with your next PR campaign.Support the showwww.thesilvertelegram.com

New marketing opportunities through influencers have taken over digital media however, how do you know which platforms and people to double down on? How does it all work and what are the strategies that will turn your leads into customers? In this discussion, we talk about what's happening in influencer marketing today, how to work with influencers and how to decide if it's the right decision for your business.Join our panel of experts to learn the inside secrets about using influencers.  Our panel of experts include:  Alexa Curtis - Influencer & CEO at Life Unfiltered Home - Life Unfiltered with AlexaCody Wittick - Co-CEO at Kynship https://www.kynship.coBe sure to visit our website to learn more about our PR Services for your next campaign.  Please like, share and subscribe to be notified of our next episode.Support the showwww.thesilvertelegram.com