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Managers are juggling 20–30 reports, one-on-ones are drive-bys, and "office hours" are replacing mentorship. We unpack whether AI is the accelerant: which tasks it's automating (performance reviews, expense approvals), why public markets love lean orgs, and how to stay visible when your boss is underwater. Playbooks for managing up, narrating your wins, and getting coached in a flat org. Hosts: Matt Sunbulli https://www.linkedin.com/in/sunbulli/ https://www.firstdraft.vc Aaron Calafato Listen to Aaron's 7 Minute Stories Podcast Leah Ova Follow Leah on TikTok Editorial: Brooks Borden Matt Sunbulli Ken Wendt Senior Audio Engineer: Ken Wendt Research: Zaid Safe Matt Sunbulli Aaron Calafato
Part 1 Shownotes In this eye-opening first part of a special two-part episode of "Impact Theory with Tom Bilyeu," Tom sits down with Mike Benz—former State Department official, executive director of the Foundation for Freedom Online, and a leading authority on the intersection of technology, media, and soft power. Benz unpacks the tangled web of non-governmental organizations (NGOs), the shifting dynamics of global influence, and how soft power has supplanted traditional warfare in the modern era. Tom and Mike go deep into the true origins and motivations behind NGOs, illuminating how many of these organizations operate as statecraft tools, intelligence fronts, and economic levers for the world's elite. From the rise of philanthropic organizations as vehicles for influence to the coordinated manipulation of global media, Part 1 shines a light on the hidden infrastructure behind democracy building, narrative control, and regime change. Mike exposes the intricate interplay between hedge funds, government foreign policy, media, and activism—detailing how policy and profit become inextricably linked through a process he dubs "drafting off of policy." If you've ever questioned who really pulls the strings behind elections, color revolutions, and the headlines you read every day, this episode will give you a radical new lens through which to see the world. SHOWNOTES00:00 NGOs as Instruments of Power02:43 History of Elite Media Control05:12 Media Manipulation and American Influence Abroad10:44 Soft Power vs. Military Might12:07 Hedge Funds, Donors, and Policy Manipulation (Soros Example)14:35 The “Blob”: Inside the Foreign Policy Establishment20:31 How Economic Interests Drive Foreign Policy23:01 Color Revolutions: Playbooks and Statecraft29:26 Can These Playbooks Be Used Domestically? (Transition Integrity Project)32:24 The National Endowment for Democracy and Modern “Democracy Building”38:28 Media, Music, and Cultural Warfare44:39 Education, Language, and Censorship as Soft Power FOLLOW MIKE BENZ:X (Twitter): https://twitter.com/mikebenzcyberYouTube: Mike Benz CyberRumble: Mike Benz CyberInstagram: https://www.instagram.com/mikebenzcyber/ SleepMe: Visit https://sleep.me/impact to get your Chilipad and save 20% with code IMPACT. Try it risk-free with their 30-night sleep trial and free shipping. Vital Proteins: Get 20% off by going to https://www.vitalproteins.com and entering promo code IMPACT at check out Hims: Start your free online visit today at https://hims.com/IMPACT. Linkedin: Post your job free at https://linkedin.com/impacttheory Shopify: Sign up for your one-dollar-per-month trial period at https://shopify.com/impact Tailor Brands: 35% off https://tailorbrands.com/podcast35 Found Banking: Try Found for FREE at https://found.com/impact What's up, everybody? It's Tom Bilyeu here: If you want my help... STARTING a business: join me here at ZERO TO FOUNDER: https://tombilyeu.com/zero-to-founder?utm_campaign=Podcast%20Offer&utm_source=podca[%E2%80%A6]d%20end%20of%20show&utm_content=podcast%20ad%20end%20of%20show SCALING a business: see if you qualify here.: https://tombilyeu.com/call Get my battle-tested strategies and insights delivered weekly to your inbox: sign up here.: https://tombilyeu.com/ ********************************************************************** If you're serious about leveling up your life, I urge you to check out my new podcast, Tom Bilyeu's Mindset Playbook —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you. ********************************************************************** FOLLOW TOM: Instagram: https://www.instagram.com/tombilyeu/ Tik Tok: https://www.tiktok.com/@tombilyeu?lang=en Twitter: https://twitter.com/tombilyeu YouTube: https://www.youtube.com/@TomBilyeu Learn more about your ad choices. Visit megaphone.fm/adchoices
Rick Bensignor, President of Bensignor Investment Strategies and editor of Supposedly Irrelevant Factors, joins us to discuss practical trading strategies for persistent bull markets across U.S. equities, precious metals, and select international markets. We focus on how to manage winners without getting shaken out by every “it's overbought” headline. Key takeaways Separate long-term holdings from tactical trades. Trim or hedge positions at technical targets instead of selling outright. Spotting exhaustion signals at highs with tools like DeMark counts. Case studies: trimming $TSLA, $INTC, $PAAS; tactical put spreads in $GLD. Why most investors should limit trading to 10-15% of assets and let ETFs ($SPY, $QQQ, $DIA) compound long term. Stocks & ETFs mentioned SPY, QQQ, DIA, TSLA, PAAS, SLV, GLD, GDX, INTC, NVDA, PFE. For more market commentary & interview summaries, subscribe to our Substacks: https://kereport.substack.com/ https://excelsiorprosperity.substack.com/ Investment disclaimer This content is for informational and educational purposes only and does not constitute investment advice, an offer, or a solicitation to buy or sell any security. Investing in equities and commodities involves risk, including the possible loss of principal. Do your own research and consult a licensed financial advisor before making any investment decisions. Guests and hosts may own shares in companies mentioned.
I recorded this conversation at Barracuda TechSummit25 in Alpbach, Austria, where the mountains feel close enough to touch and the discussions get very real very quickly. My guests are Adam Khan, VP of Global Security Operations at Barracuda XDR, and Eric Russo, Director of SOC Defensive Security. Together they run the teams that watch, interpret, and act when attacks move across email, identity, network, cloud, and endpoints. Their keynote used the language of sport to make sense of modern defense, and it worked. You will hear why football tactics map cleanly to security, how roles and formations translate to controls and playbooks, and why a strong back line matters when the opposition moves the ball quickly. Here is the thing that stood out for me. Integrated defense is not a slogan. When Adam and Eric talk about Extended Detection and Response, they are describing a practical way to join signals, add context, and trigger action without waiting for a human to click through ten consoles. XDR gives analysts one source of truth, connects events that would otherwise sit in separate tools, and shortens the time between a suspicious signal and an action that contains it. That is how you turn alert fatigue into something manageable, and it is how small teams hold their own against fast, multi-step attacks. The analogies make it easier to picture. In football, a defense tracks runners, closes passing lanes, and communicates constantly. In security, that means correlating identity with network flows and endpoint behavior, then deciding who picks up the threat and how to press. The Home Alone reference takes it further. Imagine Kevin's improvised defenses as point tools scattered around a house. Now add a single screen that shows every door, every window, and which trap fires next. That is the plain-English version of XDR that anyone can understand. We also unpack real incidents that their teams have faced, without naming names. You will hear how attackers chain steps across layers, and how automated responses isolate systems, lock accounts, and cut off command and control before damage spreads. The lesson is simple. Visibility gives you options. Automation buys you time. People make the right calls when they can see the whole pitch. If you work in security, this episode gives you a clear view of what good looks like. If you are a business leader, it offers a way to measure progress that goes beyond tool counts and budget lines. And if you enjoy a metaphor that lands, football and Home Alone might be the clearest explanation of XDR you will hear all year.
I was recently featured in Alex Hormozi's $100M Money Models as a case study—and in this video, I'm breaking down the exact playbooks we used to scale Well-Oiled from a $5M company to a $15M company (and beyond). Here's the thing: playbooks aren't just for massive corporations. If you're a small business owner and you don't have them in place, you're leaving money on the table and creating chaos for yourself and your team. I'll walk you through: The difference between SOPs, systems, and playbooks (and why most people confuse them) How we shifted from “this is how I do it” to “this is how we do it” as a company The 3 sales playbooks that skyrocketed our close rate from 27% to nearly 50% Why playbooks aren't just documents—they're the key to buying back your time, reducing turnover, and scaling without bottlenecks I've been running businesses for 20+ years, and I can tell you: without playbooks, you will hit a ceiling fast. With them, you get consistency, freedom, and growth.
Dashboards don't decide. Agents do. In this episode of Startuprad.io, we sit down with Jennifer Grün, Senior Specialist for Generative AI & ML at AWS, to explore how agentic AI is rewriting the rules of SaaS. Instead of static dashboards and brittle automations, SaaS is moving toward agents that reason, plan, and act—delivering outcomes like churn prevention, dynamic pricing, and ticket resolution. Jennifer explains: – The difference between automation and agentic AI – The 3 ways to ship agents: feature, enabler, or product – High-ROI use cases: pricing optimization, BI anomaly detection, support triage – Why multi-agent marketplaces demand governance and guardrails – How the EU AI Act can be your competitive edge in enterprise sales – Culture-first adoption: AI literacy, AI whisperers, and playgrounds Guest Spotlight: Jennifer Grün, AWS – helping startups navigate the next wave of AI adoption, balancing compliance, scale, and growth. By 2028, Gartner predicts 15% of business decisions will run fully on autopilot. Founders who adapt now will own the SaaS future.
Most founders end up trapped in their own business. They're the bottleneck, still responsible for sales, still putting out fires, still working in the business instead of on it.In this episode of Founder Talk, I sit down with Keith Seebeck, founder of Eskaygee, to break down how entrepreneurs can create businesses that run without them. Keith shares his journey from EOS integrator to Pinnacle Guide, why most owners struggle to delegate, and how building the right leadership team is the only way to scale beyond survival.We dive into the hard truths about letting go, why loyalty to the wrong people can hold you back, and the tactical systems that actually turn chaos into control. Keith also unpacks the Pinnacle framework (People, Purpose, Playbooks, Performance, Profit) and why companies that don't master these five pillars rarely break past $5M in revenue.You'll learn:✅ Why most founders get stuck as the bottleneck in their business✅ How to build a leadership team that actually runs without you✅ The culture shifts that turn unproductive meetings into growth drivers✅ Why playbooks and processes are your insurance policy against chaos✅ How accountability transforms both leadership teams and company performanceIf you've been searching “how to scale my business without burning out,” “how to build a leadership team that runs without me,” or “Pinnacle vs. EOS for entrepreneurs,” this episode delivers the practical, no-fluff truth.Connect with KeithGuest LinkedIn URL: https://www.linkedin.com/in/keith-seebeck-168b3/Guest Website: https://www.eskaygee.com/If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: https://impaxs.comTimecodes00:00 Introduction to Business Coaching01:08 Understanding EOS and Pinnacle03:01 Challenges Faced by Business Owners06:11 Delegation and Team Building12:44 The Importance of Company Culture14:41 Transition from EOS to Pinnacle21:21 Building a Vision and Playbooks30:02 The Importance of Regularly Reviewing Playbooks30:37 Optimizing Processes with External Help31:08 The Challenge of Documenting Processes34:01 The Value of Effective Meetings35:17 Implementing Accountability in Leadership38:22 The Role of Rocks in Achieving Goals47:28 The Impact of AI on Consulting and Coaching53:21 Advice for Entrepreneurs and Business Owners58:00 Final Thoughts and Resources
Want to know what it's like working in one of the biggest names in the sports industry, In this episode we are joined with JJ Irukwu, Strategy and Business Development Manager at Sky Sports, to bring us on his career journey and unique insight on the sports industry today. Trust me, this is an episode you don't want to miss.
In this episode, Andreas Munk Holm speaks with Dom Hallas, Executive Director of the UK's Startup Coalition, to explore how the organization is influencing policy at the intersection of startups, venture capital, and government. From immigration reform to capital access and regulatory red tape, Dom brings a candid view on what it takes to create real impact for founders across Europe.They dive into the power of founder-first advocacy, the evolving lobbying landscape in Europe, and the urgent need for a united tech voice across the continent.Here's what's covered:01:10 Why Policy is a Competitive Sport03:42 GDPR, Brussels & Lessons from Tech Regulation05:12 What is the Startup Coalition & Who Funds It?07:13 The Three Buckets: Talent, Capital, Regulation11:20 Why Founders Need Their Own Voice in Politics16:31 Making Advocacy Fun, Human & Effective17:56 What Startups Can Learn from Farmers21:30 Time Horizons & Playbooks in Policy Work26:18 How the Coalition Sets its Agenda31:46 A Crossroads for European Tech35:46 The Current Policy Agenda: Talent, Finance & Reg43:27 Funding the Underfunded: Inclusion as Policy47:01 Regulation That Clears the Way for the Next Thing
¿Viste este episodio y crees que tu empresa necesita entrar al mundo digital o mejorar su presencia? Hazlo con los expertos en contenido, no dudes en contactar a la productora del medio digital líder. Ofrecemos servicios en NYC, CDMX, Costa Rica, Guatemala, República Dominicana, Puerto Rico, El Salvador, Panama y Colombia - NADA Estudios: https://www.instagram.com/nadaestudios/ - Contacto: info@nopasanada.com ___Sergio Restrepo es un profesor/practicante de marketing digital y experiencia de cliente. Fundó una agencia en 2007, la escaló a 250+ personas y la vendió en 2014. Desde entonces ha lanzado y vendido empresas apalancadas por tecnología, y ha diseñado estrategias global-a-local para marcas como Nestlé, 3M, New Balance, SABMiller, Honda y Johnson & Johnson. Apoyó la división de marketing digital global de Lionbridge hasta 2018. Hoy enseña y asesora en automatización, growth de embudo completo y transformación digital como profesor invitado en INCAE (Costa Rica), IESE (España), Georgetown y Boston University. Su tesis central: la mejor estrategia digital hace que la marca se sienta auténtica y humana a escala, con los sistemas correctos detrás de escena.Cada minuto tu feed compite por tu atención. ¿Cómo construís marcas que la gente siente y, además, activan una transformación real—más allá del deck?Qué vas a aprender:Playbooks global-a-local: funnels multilingües y multiculturales sin perder el alma de marca.El stack técnico detrás de una CX auténtica (automatización que no suena a robot).Cómo volver interesante un producto “aburrido” y qué métricas realmente cambian conducta.Lecciones de escalar una agencia a 250 personas y decidir qué tercerizar vs. internalizar.Buenas prácticas operativas: cadencia, experimentos y disciplina de decisiones.Lo que enseña en el aula, traducido a la realidad del operador.Escucha En Spotify:https://open.spotify.com/show/0iGOS1NGeccwX4Tie7xwRq__Conecta con Pietro:TikTok: https://www.tiktok.com/discover/pietro-cerconeInstagram: https://www.instagram.com/pietrohablacon/___Este podcast es traído a ustedes gracias al INCAE, la mejor universidad de negocios de latinoamerica: https://incae.edu/___Pietro Habla Con es un podcast de conversaciones, entrevistas y discusiones de todo tipo de temas en español.
¿Viste este episodio y crees que tu empresa necesita entrar al mundo digital o mejorar su presencia? Hazlo con los expertos en contenido, no dudes en contactar a la productora del medio digital líder. Ofrecemos servicios en NYC, CDMX, Costa Rica, Guatemala, República Dominicana, Puerto Rico, El Salvador, Panama y Colombia - NADA Estudios: https://www.instagram.com/nadaestudios/ - Contacto: info@nopasanada.com ___Sergio Restrepo es un profesor/practicante de marketing digital y experiencia de cliente. Fundó una agencia en 2007, la escaló a 250+ personas y la vendió en 2014. Desde entonces ha lanzado y vendido empresas apalancadas por tecnología, y ha diseñado estrategias global-a-local para marcas como Nestlé, 3M, New Balance, SABMiller, Honda y Johnson & Johnson. Apoyó la división de marketing digital global de Lionbridge hasta 2018. Hoy enseña y asesora en automatización, growth de embudo completo y transformación digital como profesor invitado en INCAE (Costa Rica), IESE (España), Georgetown y Boston University. Su tesis central: la mejor estrategia digital hace que la marca se sienta auténtica y humana a escala, con los sistemas correctos detrás de escena.Cada minuto tu feed compite por tu atención. ¿Cómo construís marcas que la gente siente y, además, activan una transformación real—más allá del deck?Qué vas a aprender:Playbooks global-a-local: funnels multilingües y multiculturales sin perder el alma de marca.El stack técnico detrás de una CX auténtica (automatización que no suena a robot).Cómo volver interesante un producto “aburrido” y qué métricas realmente cambian conducta.Lecciones de escalar una agencia a 250 personas y decidir qué tercerizar vs. internalizar.Buenas prácticas operativas: cadencia, experimentos y disciplina de decisiones.Lo que enseña en el aula, traducido a la realidad del operador.Escucha En Spotify:https://open.spotify.com/show/0iGOS1NGeccwX4Tie7xwRq__Conecta con Pietro:TikTok: https://www.tiktok.com/discover/pietro-cerconeInstagram: https://www.instagram.com/pietrohablacon/___Este podcast es traído a ustedes gracias al INCAE, la mejor universidad de negocios de latinoamerica: https://incae.edu/___Pietro Habla Con es un podcast de conversaciones, entrevistas y discusiones de todo tipo de temas en español.
First trading day of September and stocks taking a leg lower: Carl Quintanilla and Sara Eisen broke down the market set-up – along with fresh data and commentary around the consumer and prices paid top of the hour. Bespoke Invest Co-Founder Paul Hickey pointing out what he calls a bullish environment, while former Fed Vice Chair Alan Blinder gave his predictions for a make-or-break Jobs Report this Friday – and what could result from Fed Gov. Lisa Cook's ongoing DC trial. Plus: get key analysis and more on what to do with stocks in 2 volatile sectors – energy and healthcare, as headlines roll-out of Washington from both industries. Also in focus: Kraft Heinz and Pepsico. Hear what Warren Buffett had to say about news Kraft Heinz plans to split the company – and why he's “disappointed” – along with Pepsico's response to a new activist investor in the name. Squawk on the Street Disclaimer
Jason Murray—CEO & co-founder of Shipium and 19-year Amazon vet—joins Everything Is Logistics to unpack what really moves the needle for shippers: accurate delivery promises, multi-carrier execution, and where AI agents add real value today. We get into the “coordination layer” most retailers are missing across OMS/WMS/TMS, building a digital twin of your network, and why faster can actually be cheaper when your method mix and lanes are modeled correctly. Favorite line: Shipium's role is a “super-sophisticated calculator” for decisions the human brain (and spreadsheets) simply can't keep up with.Key takeawaysThe coordination gap is costly. Most enterprises make siloed decisions in OMS/WMS; the win is a horizontal optimizer that weighs transportation, inventory, and cost together. Promise precision beats blanket speed. Customers want confidence in “by Thursday,” not generic “2-day.” Model ship dates and probability of arrival—and constantly backtest your predictions. Digital twins drive smarter choices. Shipium models lanes, cutoffs, and costs in real time to choose carrier/method, where to ship from, and what to promise. AI agents = productivity multipliers. Early wins: a “what happened to this shipment?” chat workflow, and agents watching network signals (the old Amazon “little red button”) to trigger reroutes. Money on the table. Method optimization and delivery-promise installs have driven multi-million-dollar annual savings for large retailers. LINKS:Shipium's WebsiteJason's LinkedInWATCH THE FULL EPISODE HEREFeedback? Ideas for a future episode? Shoot us a text here to let us know. -----------------------------------------THANK YOU TO OUR SPONSORS! Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap. Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery. CargoRex is the logistics industry's go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Ever feel like your business eats up every free moment? The truth is, you don't need Taylor Swift-level fame or Hormozi-style hype to succeed. What you actually need is space—room to create, promote, and step away without guilt.Like this episode? Subscribe to Streamlined Solopreneur too. That's why I use the GAPS framework: Gear, Automations, Playbooks, and Support. It's the system that helped me reclaim 10–12 hours a week, even during one of the busiest summers of my life. In this episode, I break down how you can use GAPS to stop fighting with your tools, cut the manual busywork, and finally get your time back. Top TakeawaysFame hacks don't apply—your focus should be on knowing your audience, creating for them, promoting, and experimenting.The biggest bottleneck isn't knowing what to do—it's finding the time to do it.Gear: Invest in reliable tools so tech doesn't slow you down.Automations: Use tools like Zapier, Riverside, and Notion to handle repetitive tasks.Playbooks: Create simple SOPs so you or anyone else can follow the same steps every time.Support: Delegate to a VA, editor, or even students—don't try to do it all yourself.Show NotesWatch on YouTubeOverwhelm QuizRiversideRSS.comTella.tvEcamm LiveZapierNotionSamson Q2U Microphone
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. This episode is part of our AI for SMBs series, where we spotlight the transformative power of Artificial Intelligence for Canadian businesses.Joining us is Jeff Dutton, Founder of goHeather, an AI-powered contract review tool designed for businesses. With a background in law and over a decade of experience advising clients on technology and corporate matters, Jeff shares how goHeather is reshaping legal services for SMEs.Key Highlights:1. Journey from Lawyer to Founder: Jeff explains how his legal career inspired the creation of goHeather.2. Affordable Legal Support: How goHeather helps SMEs avoid costly mistakes and delays in contracts.3. AI-Driven Contract Review: The benefits of in-line redlining, smart filters, and Playbooks for SMEs.4. Innovations in Legal Tech: How new AI tools, including a Microsoft Word app, enhance speed and accuracy.5. Future Vision: Jeff outlines goHeather's growth plans and its mission to redefine legal services globally.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
In today's episode, I'm giving you five questions to ask to help you get your to-do list in a place that feels way more doable. It's a simple process you can follow that takes less than five minutes, and I promise it'll help. Then I'm sharing what my own personal to-do list routine looks like because sometimes hearing ideas from other people helps us find our own. Helpful Companion Links Order my new book The PLAN or ask your library to consider carrying a copy. Episode 417: My Favorite Planning Tool Ever Learn about The Playbooks here! Sign up for my once-a-month newsletter, The Latest Lazy Letter. Sign up for our every-other-week podcast recap email called Latest Lazy Listens. Sign up for The Book List Grab a copy of my book The Lazy Genius Kitchen or The Lazy Genius Way! (Affiliate links) Download a transcript of this episode. Want to share your Lazy Genius of the Week idea with us? Use this form to tell us about it. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Ever feel like your business eats up every free moment? The truth is, you don't need Taylor Swift-level fame or Hormozi-style hype to succeed. What you actually need is space—room to create, promote, and step away without guilt.That's why I use the GAPS framework: Gear, Automations, Playbooks, and Support. It's the system that helped me reclaim 10–12 hours a week, even during one of the busiest summers of my life. In this episode, I break down how you can use GAPS to stop fighting with your tools, cut the manual busywork, and finally get your time back.Top TakeawaysFame hacks don't apply—your focus should be on knowing your audience, creating for them, promoting, and experimenting.The biggest bottleneck isn't knowing what to do—it's finding the time to do it.Gear: Invest in reliable tools so tech doesn't slow you down.Automations: Use tools like Zapier, Riverside, and Notion to handle repetitive tasks.Playbooks: Create simple SOPs so you or anyone else can follow the same steps every time.Support: Delegate to a VA, editor, or even students—don't try to do it all yourself.Show NotesWatch on YouTubeOverwhelm QuizRiversideRSS.comTella.tvEcamm LiveZapierNotionSamson Q2U Microphone ★ Support this podcast ★
On this episode of Scrappy ABM, host Mason Cosby welcomes Galen Dow, founder of BrandGen and the first Elite tier HubSpot agency, New Breed. The conversation tackles one of the most common challenges for revenue leaders: how to run effective account-based advertising without draining budget on massive, expensive platforms.Galen shares the genesis of BrandGen and how it enables organizations to connect HubSpot with open web advertising, programmatic campaigns, and even connected TV—without software fees. Together, Mason and Galen explore the concept of account-based RevOps, the seven playbooks for ABM execution, and how to empower sales teams with direct control of campaigns. The discussion highlights practical strategies for orchestrating omnichannel touches, measuring engagement, and aligning marketing and sales to accelerate pipeline growth.
In this episode of The Girl Dad Show, Young Han sits down with Jim Cook, a Silicon Valley veteran with over 30 years of experience scaling startups, including guiding Mozilla from Series A to IPO. Jim is the founder of BenchBoard and the creator of Cook's PlayBooks newsletter, where he coaches leaders and equips them with frameworks to bridge the gap between vision and execution. Jim shares how he's balanced high-stakes executive roles with being present for his family, why sales skills are essential in every career, and how travel helps build empathy in children. He discusses the importance of modeling good behavior, setting boundaries, and staying authentic in both leadership and content creation. Jim also critiques the unhealthy 996 work culture and explains why teaching financial literacy to kids is one of the best investments parents can make. ✨ All episodes of The Girl Dad Show are proudly sponsored by Thesis, helping founders go further, together. Key Takeaways Over 30 years of leadership experience in Silicon Valley, including scaling Mozilla from Series A to IPO. Balancing family and career is crucial during children's formative years. Sales skills are valuable in every profession, not just sales roles. Travel fosters empathy and cultural understanding in children. Modeling behavior is more impactful than simply telling kids what to do. Setting boundaries between work and family leads to healthier relationships. The 996 work culture promotes burnout and imbalance. Financial literacy for kids is a must. Authenticity resonates more with audiences than polished perfection.
Join us as we unpack Alex Hormozi's epic $100M Money Models book launch—record-smashing sales, live playbooks, AI tools, sponsorship gimmicks, and that wild “donate 200 books” $6K offer turned into a movement. No fluff—pure dissection.00:00 Introduction and Opening Banter00:41 Discussing Alex Hormozi's Impact01:05 Unboxing and Product Teasers02:55 Alex Hormozi's Business Journey05:56 The Guru World and Influences09:45 Sales Tactics and Strategies12:37 The Epic Book Launch29:38 Unboxing the $6,000 Package33:35 Unboxing the Binder and Book34:22 Marketing Tactics and Strategies36:26 Playbooks and Consulting Insights46:44 Investment in the Ecosystem50:33 Exploring the AI Tool01:04:38 Debating the Effectiveness of Ads01:05:18 Sam Ovens and Consulting.com01:05:45 The Business Universe Concept01:06:41 Grant Cardone's Branding Strategy01:08:58 Dave Ramsey's Financial Empire01:10:08 Oprah's Media Universe01:11:21 Earn Your Leisure and Financial Literacy01:17:11 Organic Marketing with Derrick Grace01:19:22 Kai Sinat and the Streaming Revolution01:25:23 Engaging with the Audience01:30:24 Final Thoughts and OutroYouTube Video: https://youtu.be/ylVuU8FqoQw#AlexHormozi #MoneyModelsLaunch #BookLaunchUnboxed #BusinessPlaybooks #LaunchBreakdown #LiveUnboxing #AcquisitionAI #ShowVsBusiness #Podcast #Entertainment----------Show vs. Business is your weekly take on Pop Culture from two very different perspectives. Your hosts Theo and Mr. Benja provide all the relevant info to get your week started right.Looking to start your own podcast ? The guys give their equipment google list recommendation that is updated often Sign up - https://www.showvsbusiness.com/----------Follow us on Instagram - https://instagram.com/show_vs_businessFollow us on Twitter - https://twitter.com/showvsbusinessLike us on Facebook - https://www.facebook.com/ShowVsBusinessSubscribe on YouTube: https://www.youtube.com/channel/UCuwni8la5WRGj25uqjbRwdQ/featuredFollow Theo on YouTube: https://www.youtube.com/@therealtheoharvey Follow Mr.Benja on YouTube: https://www.youtube.com/@BenjaminJohnsonakaMrBenja --------
In this episode of Life of a CISO, Dr. Eric Cole dives deep into simplicity, time management, and the foundations of being a world-class Chief Information Security Officer. He explains how rebooting your life and career—just like you reboot a slow computer—can help clear distractions and focus on what truly matters. Dr. Cole also shares strategies for creating a strategic cybersecurity playbook, aligning with executives, setting risk tolerance, and reclaiming wasted time. Whether you're a seasoned CISO or aspiring to lead in cybersecurity, this episode is packed with actionable advice to improve your efficiency, influence, and impact. Learn how to: Reset your priorities and eliminate inefficiencies Track your time and focus on high-value activities Develop a strategic cybersecurity playbook Communicate your vision to executives Set risk tolerance that aligns with your organization Tune in and start transforming your approach to cybersecurity and leadership today.
The Action Academy | Millionaire Mentorship for Your Life & Business
Today's episode is a replay of my interview with Leila Horomozi this time last year!Want To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses?
August is in full swing, and for many of you, that means your lives are, too. You might have some itchy planning energy or feel like you should have planned more by now. Either way, I'm going to share with you five things to avoid when planning a busy season. That way you can get the right things done, enjoy where you are, and not feel like you need a vacation before your busy season has even started. Helpful Companion Links Order my new book The PLAN or ask your library to consider carrying a copy. Learn about The Playbooks here Episode #362: A Simple Strategy for Your To-Do List Episode #417: My Favorite Planning Tool Ever Sign up for the Latest Lazy Listens email. Grab a copy of my book The Lazy Genius Kitchen or The Lazy Genius Way! (Affiliate links) Download a transcript of this episode. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
This week, we're calling our shot on just how low September Lumber Futures could go—and why a cash market adjustment may be right behind it. If you're buying, selling, or negotiating in the next 30 days, you'll want to hear this. We're also joined by returning guest Chris Beard from John Burns Research & Consulting, with sharp insights on builders powering through price swings, the rise of build-to-rent, and SYP–SPF species swaps. Packed with market moves, builder intel, and trading tips you can use now. Show Contacts Guest Chris Beard: chrisbeard@jbrec.com Gregg Riley: Gregg@sitkainc.com Charles DeLaTorre: cdelatorre@ifpwood.com Matt Beymer: mattbeymer@hamptonlumber.com Ashley Boeckholt: ashley@sitkainc.com
In this episode of the East Coast Elite series, we sit down with Austin Stefani, CRO at DBT Labs, to discuss his career journey from EMC to his current role. austin shares his fundamental principles for sales leadership, emphasizing the importance of making every individual on the team successful. We learn about his focus on skill acquisition, the value of learning from challenges, and why empathy is crucial for both employees and customers. Austin breaks down his "playbook" for problem identification and how to apply it at various stages of a company's growth, from building a sales process and managing pipeline to scaling international teams.
I love these episodes, and y'all do, too. If you're new here, this is a question created awhile back by Barbara Brown Taylor, and it's such a lovely way to be where you are, note what's giving you joy, and mark the goodness of the season, no matter what's happening. Here's my list! I hope it inspires you to make your own. Helpful Companion Links Order my new book The PLAN or ask your library to consider carrying a copy. The Red Collection antique store Rudd Farm B-Word Sauce The Lazy Genius Facebook Group (almost 50K members strong!) Teva Women's Original Universal Slim Sandal in Tiger's Eye Learn about The Playbooks here! Sign up for the Latest Lazy Listens email. Grab a copy of my book The Lazy Genius Kitchen or The Lazy Genius Way! (Affiliate links) Download a transcript of this episode. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Episode Notes This week on Talent Experience Live, the mastermind behind Phenom Industry Week unpacks the biggest moments, boldest insights, and breakthrough stories. From hospitality to healthcare, retail to manufacturing, we'll share how organizations are embracing AI and automation to tackle pain points with purpose, drive impact faster, and stay future-ready. You'll hear first-hand examples of transformation, including beta testing AI agents, replacing paper-based processes with intelligent workflows, and redefining HR's role in company culture. It's a behind-the-scenes look at Industry Week's most powerful sessions — and the real-world playbooks that leaders are using to scale smarter. Whether you missed the event or just want to revisit the highlights, this episode delivers the goods.
Episode Description: In this episode, League, Vori Health, and Fitzroy International unpack how healthcare organizations are rethinking growth, partnerships, and go-to-market strategies in a rapidly shifting environment. Learn how leading innovators are: Designing scalable, digitally enabled experiences to meet evolving consumer expectations Adapting sales and billing models amid policy and reimbursement uncertainty Attracting long-term, “patient capital” to fuel innovation in mission-driven organizations From enterprise partnerships to nimble, virtual-first care models, this discussion delivers fresh perspectives and actionable strategies for leaders navigating transformation across health plans, health systems, and digital health. How to Engage: Chat with Us: Share your thoughts with Head of Production Strategy and Operations, Haritha Krishnarathnam at hkrish@brightspotsventures.com
Summer is by no means over, but as Lazy Geniuses, we do care about living in our season and marking moments well. One of my favorite ways to do this is with opening and closing ceremonies. So today, I'm simply going to share a bunch of my favorite ideas that came from y'all about how to end the summer. Helpful Companion Links Order my new book The PLAN or ask your library to consider carrying a copy. The Lazy Genius Facebook Group Learn about The Playbooks here Sign up for the Latest Lazy Listens email. Grab a copy of my book The Lazy Genius Kitchen or The Lazy Genius Way! (Affiliate links) Download a transcript of this episode. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
It's the last Monday of July, so the energy is about to shift to getting back to school. August is a vibe. Even our Lazy Genius of the Week this week is about August, and she calls the month “one long Sunday night.” That tracks for a lot of people, whether you have kids in school, whether you're an educator yourself, or whether you're just officially winding down your summer. August has some big transitional energy. So today, let's talk about how to make a new school year easier. Helpful Companion Links Order my new book The PLAN or ask your library to consider carrying a copy. Learn about The Playbooks here Other back-to-school episodes you might enjoy: #168: How to Go Back to School, #376: The Lazy Genius Back-to-School Checklist, #274: The Back-to-School Starter Pack, #221: Get Your Back-to-School Life Together Sign up for the Latest Lazy Listens email. Grab a copy of my book The Lazy Genius Kitchen or The Lazy Genius Way! (Affiliate links) Download a transcript of this episode. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
What's holding marketing teams back from driving real growth? In this StrategyCast episode, you'll get practical steps to connect your efforts to revenue, earn a true seat at the table, and turn marketing into your company's growth engine!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:18 "Marketing: From Service to Growth"11:00 Enterprise Brand Repositioning Insights14:45 Reevaluating Customer Understanding17:24 Marketing Impact Takes Time20:17 "Timing and Micro Optimizations"23:54 Measuring Marketing Visibility Challenge29:01 Bottom-Up Conversion Strategy32:09 Building Market Need and Trust34:00 DIY Data Tracking with Excel37:01 Basic Math for Business Strategy==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
Harmony Anderson didn't wait 90 days to make an impact at Superhuman — she launched a major campaign in her first five weeks. Harmony Anderson, Head of Marketing and Growth Product at Superhuman, breaks down why moving fast (and strategically) matters more than playing it safe, especially in high-growth startups. We dig into what it really takes to scale from $20M to $200M ARR, how to enter the enterprise market without abandoning your early adopters, and why traditional attribution models are falling behind in the age of AI and influencers. If you're navigating go-to-market pivots, building modern marketing infrastructure, or just trying to avoid another forgettable brand campaign — this episode is packed with insights. And congratulations to the Superhuman team for being acquired by Grammarly! Key Moments: 00:00 Harmony Anderson on Moving Upmarket and Scaling 01:35 Welcome to Marketing Trends 02:05 Harmony Anderson's Career Journey 08:33 Fast-Paced Marketing Strategies 13:20 Navigating the Dark Funnel 15:59 Balancing Brand and Attribution 16:47 The Role of Influencers in Modern Marketing 19:27 Positioning in the AI Market 24:41 Moving Up Market: Challenges and Strategies 35:06 Vision Setting and Company Evolution 36:11 Superhuman's Ambitious Roadmap 37:02 Unified Productivity and AI Integration 44:18 Scaling Operations for Rapid Growth 48:09 Innovative Tools and Harmony's Tech Stack 51:13 AI in Content Creation and Marketing 56:02 The Resurgence of Webinars 01:02:14 Superhuman for Startups Program Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
The Five Obsessions of Elite Organizations with Michael ErathIn this episode of the Daily Mastermind, host George Wright III interviews Michael Erath, founder of Next Level Growth and author of 'Rise' and 'Five Obsessions of Elite Organizations'. Michael shares his journey of building a $45 million empire, losing it all, and then rebuilding from scratch. The discussion delves into his coaching methods for CEOs on scaling with clarity, the importance of having systems in place, and the five key obsessions that drive elite organizations: great people, inspiring purpose, optimized playbooks, a culture of performance, and growing profits and cash flow. Michael also emphasizes the need for radical honesty and effective coaching within organizations and shares strategies for hiring A players. The episode underscores the significance of mindset and intentionality in achieving business excellence.00:53 Michael Erath's Background and Early Career02:52 Challenges and Setbacks in Business04:03 Rebuilding and Developing Systems08:41 Core Values and Leadership15:42 The Five Obsessions of Elite Organizations22:32 The Importance of Playbooks in Sales Teams29:01 The Role of Profit and Cash Flow36:21 Finding the Right People for the Job39:54 Final Thoughts and Advice for EntrepreneursYou have GREATNESS inside you. I BELIEVE in You. Let's Make Today the Day You Unleash Your Potential!George Wright IIICEO, The Daily Mastermind | Evolution X_________________________________________________________P.S. Whenever you're ready, here are ways I can help you…Get to know me:1. Subscribe to The Daily Mastermind Podcast- daily inspiration, motivation, education2. Follow me on social media Facebook | Instagram | Linkedin | TikTok | Youtube3. Get the Prosperity Pillars Poster I Developed over 20 years from my Mentors.Work with me:My mission is to help you Master Your Mind, Money, & Business, and I firmly believe:It's Never Too Late to Create the Life You Were Meant to Live…a LIFESTYLE of Health, Wealth, and Happiness. Here are ways I've been able to help thousands of people over the past 20 years… 4. FREE DOWNLOAD: Download the FREE 12-Day Authority Formula Email Course.5. JOIN THE EVOLUTION: A Private Members Only Mastermind Group that includes Weekly Group CEO Mentoring, Courses, Resources & Live Events. We will Grow Your Authority.6. GET FEATURED: Grow Your Brand and Authority by getting interviewed and featured alongside celebrities and experts in Valiant CEO Magazine online.7. AUTHORITY LAUNCH: Get a Custom Authority Blueprint that will help you to Quickly Grow Massive Authority and Get Seen by Thousands in Less than One Hour using our Proven Formula.About Michael ErathMichael Erath is a seasoned entrepreneur who transformed his family's $8M business into a $45M global enterprise. After facing significant setbacks, including the Great Recession and internal fraud, he rebuilt his career by founding Next Level Growth. Michael is also the author of best-selling books like RISE: The Reincarnation of an Entrepreneur and The Five Obsessions of Elite Organizations.Resources:Website: nextlevelgrowth.comBook: Five Obsessions of Elite Organizations LinkedIn: Michael ErathYouTube Interview: Key Habits of Successful Organizations
Todd Manley, VP of Corporate Development Integration at Intel In this episode, Todd Manley joins Kison Patel to share his non-traditional path into the world of M&A. Starting his career in IT and organizational behavior, Todd brings a unique lens to integration and leadership in corporate development. From his early consulting days to overseeing integrations at Cisco, Symantec, and now Intel, Todd has seen it all. He opens up about what it really takes to thrive in M&A—from career pivots and networking to managing divestitures and leading with empathy. This episode is packed with career insight, integration best practices, and practical leadership advice for anyone navigating—or trying to break into—the fast-paced world of M&A. Things you will learn: How to break into M&A without a finance or banking background The critical leadership traits that matter in integration roles Why networking and curiosity matter more than job titles ________________________ Sponsored by DealRoom—where M&A chaos meets its match. Still stuck in spreadsheet hell? DealRoom helps corporate development teams take control—streamlining diligence, syncing integration, and eliminating the back-and-forth.
Vertical SaaS customers don't buy software for 10 months, they buy it for 10 years. That's the opportunity and the challenge. Switching costs are high, which makes it hard to get in but once you're in, you're in.But regular SaaS playbooks don't work here. Forget PLG. Forget design partners. These industries have been burned too many times by bad software. Here, Trust defines GTM. Think warm introductions and on-site meetings, not cold emails and Zoom calls.But for founders building in vertical SaaS, there's little to learn from. So in this episode of The Neon Show, we bring together three founders who are building in the trenches of Vertical SaaS.Omkar Patil, Co-founder of Pienomial, helping biopharma companies run faster clinical research and unlock insights from complex drug data.Kumar Siddhartha, Co-founder of Merlin, rebuilding ERP from the ground up for the US construction industry.Divyaanshu Makkar, Co-founder of WizCommerce, modernising sales and commerce tools for wholesale distributors.If you're building SaaS for niche markets or wondering why traditional playbooks are failing, this episode is for you.0:00- Pienomial X WizCommerce X Merlin0:51 – What are we building in Vertical SaaS?4:29 – Vertical SaaS buyers are sticky by nature6:57 – How to build for industries used to Below-Par Tech?10:46 – Fix what your customer hated about the last vendor12:17 – Why these industries pay billions for implementation?13:38 – How we got our First customers?20:03 – Warm intros and word-of-mouth still win23:56 – Why Design Partners don't work in Vertical SaaS?27:17 – Why you should never sell your first product for free?30:29 – Can you Co-build products with early customers?34:33 – Building Your Own Platform Vs Building on Top of one39:33 – Building alongside Legacy players or innovating around them?44:31 – SaaS isn't going anywhere, AI will amplify it46:49 – Can AI agents really be reliable?48:42 – Which roles shouldn't be automated?52:16 – How to approach GTM where users guide you?54:43 – Why trust is everything here?58:54 – How to sell softwares used for 10 years?1:01:02 – How to win when the product demo comes last?1:03:16 – Why NOW for traditional industries with unsolved problems1:09:17 – Thoughts on agentic workflows1:13:02 – Why be Bearish on the “AI Employee Concept”?1:16:57 – Rapid Fire : Google or Perplexity?1:17:37 – LLMs: Open-source or Closed?1:18:19 – Favorite work software + We're hiring!1:19:42 – One business buzzword that should disappear1:20:55 – A Vertical SaaS company we admire (and why)-------------India's talent has built the world's tech—now it's time to lead it.This mission goes beyond startups. It's about shifting the center of gravity in global tech to include the brilliance rising from India.What is Neon Fund?We invest in seed and early-stage founders from India and the diaspora building world-class Enterprise AI companies. We bring capital, conviction, and a community that's done it before.Subscribe for real founder stories, investor perspectives, economist breakdowns, and a behind-the-scenes look at how we're doing it all at Neon.-------------Check us out on:Website: https://neon.fund/Instagram: https://www.instagram.com/theneonshoww/LinkedIn: https://www.linkedin.com/company/beneon/Twitter: https://x.com/TheNeonShowwConnect with Siddhartha on:LinkedIn: https://www.linkedin.com/in/siddharthaahluwalia/Twitter: https://x.com/siddharthaa7-------------This video is for informational purposes only. The views expressed are thosSend us a text
We're back. In the first episode of Season 2 of the FutureCraft Podcast, Ken Roden and Erin Mills dig into how AI is shifting the entire go-to-market motion. Not just content, but sales enablement, market strategy, and execution. They share how they're using tools like ChatGPT, Gamma, and structured research to build battle cards that actually move deals. They also break down what's working—and what's not—when it comes to driving adoption on lean teams. This episode covers practical ways AI can support speed and clarity without adding complexity. It closes with personal updates and an open call for listener ideas as the show evolves. Unpacking the AI Toolbox Digital Focus Groups and AI-Assisted Research: Our hosts take us through an intricate process of leveraging AI-driven focus groups and deep research tools to gain valuable insights about customer behavior and preferences. The Power of Synthesis and Presentation Tools: With the help of platforms like Gamma, they illustrate how to transform comprehensive research into polished, actionable battle cards for sales teams, effectively bridging the gap from data gathering to strategic execution. 00:00 Introduction and Disclaimer 00:22 Welcome to Season Two 01:28 Hosts' Personal and Professional Updates 03:58 AI's Rapid Advancements 06:30 Deep Dive into AI Tools and Techniques 09:06 Building a Digital Focus Group 17:34 Leveraging Deep Research for Competitive Intelligence 25:31 Leveraging AI for Content Strategy 26:02 Impact of AI-Driven Traffic on User Engagement 27:20 Credibility and Organic Traffic in AI Models 28:21 Deep Research and Customization in AI 32:50 Creating Consumable Content with AI 34:16 Optimizing Competitive Analysis with AI Tools 40:00 Enhancing Presentation and Design with Gamma 47:49 Integrating AI Tools for Efficient Workflows 51:09 Season 2 Overview and Future Directions
In this video, we walk why I am rebranding the podcast to Financial Playbooks and the mission behind the rebrand.What we cover:• Introducing the new format focused on solo episodes offering in-depth financial advice for high-earning millennials. - Topics include financial goals, cashflow management, business finances, tax planning, and investment strategies.Subscribe to stay updated on upcoming content and get personalized financial questions answered.=======================
Today is Memorial Day in the US, so pools are opening, school is starting to slow down or finish completely, and we are entering the abyss, I mean, beauty of the summer season. Any time we move from one season to another, whether it's a season of life or a season on the calendar, it's good to pay attention to a couple of things so that we don't suddenly find ourselves in the middle of a new season without the tools we need to live in it the way we hope to. I'm going to share five quick things you can do before summer begins in order to enjoy your summer in an intentional, fun way. Helpful Companion Links Order my new book The PLAN or ask your library to consider carrying a copy. Learn more about The Playbooks or grab a Summer Playbook here The Summer Docket Summer Break Calendar from The Essential Calendar Sign up for the Latest Lazy Listens email. Grab a copy of my book The Lazy Genius Kitchen or The Lazy Genius Way! (Affiliate links) Download a transcript of this episode. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Want to know how billion-dollar brands approach inclusive marketing—from the inside out? In this episode, I take you behind the scenes with five standout brand leaders who are driving real impact through inclusive marketing. You'll hear highlights from interviews that reveal the unique strategies, decisions, and philosophies behind their success. Each leader shares how they've built inclusion into the core of their brand—and what that actually looks like in practice. I've always learned best by observing what others do—and this episode is packed with real-world examples and actionable takeaways you can apply to your own marketing. Whether you're leading a team or building your brand from scratch, you'll walk away with ideas and inspiration to make your marketing more inclusive and more effective.
If you want to write more persuasive copy, you need better insights from your research. But how do you get them? Sarah Levinger is my guest for the 448th episode of The Copywriter Club Podcast and we talked about research insights, trend spotting, how A.I. can distort your research analysis, and how to make your copy more persuasive. Click the play button below, or scroll down for a full transcript. Stuff to check out: Sarah's Community Tether Insights The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: Can psychology help you capture and hold the attention of your readers… then sell more of your products to your customers? This is The Copywriter Club Podcast. On last week's episode of the podcast, we talked about buyer psychology and how to use it to sell your products and services. It's a great interview and I recommend you don't miss it. This week's episode is a kind of part 2 to that interview. In addition to specific persuasion techniques, today we're going to go deep on research and discovering insights that a good copywriter can build a sales argument. If you want to use the techniques we talked about last week, what we talk about in this interview will give you the baseline insights to make them so much more effective. My guest today is Sarah Levinger, founder of Tether, a research insights platform that helps uncover emotional, behavioral, and identity-driven insights so marketers can connect on a deeper, more human level with their customers. And she uses A.I. to augment the process. Sarah walks through the process and framework she created for finding the kinds of insights that resonates with customers. She categorizes comments and research data by emotion, which leads to a better set of avatars and marketing ideas based on emotion rather than taglines or words that get a little tired as prospects see them over and over in your ads and other marketing. Then Sarah goes even deeper than feelings to uncover beliefs—she talks about why in this interview. I think you're going to like what she has to share about that. Sarah also mentioned something about A.I. that I hadn't considered before that kind of shifted the way I'm thinking about using tools like Claude and ChatGPT to analyze data. If you don't understand this change, if you use A.I. in your research or analysis process, your copy will probably not connect as well you expect. Before we get to my interview with Sarah, this episode is brought to you by The Copywriter Underground. If you haven't jumped in to see what the Underground includes, now is the time. It's guaranteed, which means you can join and if you don't find the resources you need to grow your business, just let us know and we'll refund your money. The Underground includes more than 70 different workshops—and accompanying playbooks to help you gain the skills and strategies you need to build your business. This week we're adding another expert workshop all about how to create the perfect for you copywriter website. If your website doesn't stand out or doesn't help you land clients, you'll definitely want to join us. The Playbooks make it easy to find quick solutions to the challenges you face in your business everything from finding clients, conducting sales calls, using A.I., building authority on LinkedIn or YouTube or Pinterest, and dozens of other workshops. You also get dozens of templates including a legal agreement you can use with your clients, monthly coaching, regular copy and funnel critiques, and more. You can learn more and join today by visiting thecopywriterclub.com/tcu. And now, my interview with Sarah Levinger… Thanks to Sarah for walking through her research and analysis process, how she uses—and doesn't use—A.I., and we can all get better at spotting changes in trends before they happen. If you're not already on Sarah's newsletter, you definitely should be.
Kids and screen time. Kids and phones. Kids and rotting brains because that's kind of what we're afraid of. But also a lot of things about what comes out of screens are great. It just all feels like too much sometimes but never goes away. Today, I'm sharing with you my personal take on kids and technology, why I think this is hard, and some ways I approach it, both philosophically and practically, that help me parent in a heavily technological world. Helpful Companion Links Order my new book The PLAN or ask your library to consider carrying a copy. Some related episodes you may find helpful: #210 - How to Lazy Genius Kids' Screen Time and #196 - How to Lazy Genius Adult Screen Time Learn more about The Playbooks or grab a Summer Playbook here Sign up for the Latest Lazy Listens email. Grab a copy of my book The Lazy Genius Kitchen or The Lazy Genius Way! (Affiliate links) Download a transcript of this episode. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
In today's episode, Sarah shares a detailed Planner Peace submission (from a listener who listened to all 250 episodes of the BLP back catalog!) and provides a mini-review of Kendra Adachi's The Playbook, designed to be planner companions for each season, rather than planners themselves! Find The Playbook here: https://www.thelazygeniuscollective.com/merch/p/the-playbooks-bundle or here for a page by page overview: https://otterpine.com/the-playbooks/ Next, a listener with a new baby wonders whether it makes sense to carry her paper planner up and down the stairs vs make the switch to digital. Finally, this is Sarah's birthday week! If you'd like to celebrate, leave a review on your favorite podcast app, or preorder Best Laid Plans: A Simple System for Living a Life That You Love (available at major retailers - just search for Sarah Hart-Unger!). BLP Live is almost full - last chance if you'd like to plan 2026 with Sarah and Laura Vanderkam in person this November! Visit theshubox.com/blplive for details Episode Sponsors: PrepDish: Convenient meal plans, recipes, and shopping lists to reduce your weekly mental load! Visit prepdish.com/plans for your first 2 weeks, FREE Mint Mobile: Low-cost wireless phone service – a great way to save every single month! Learn more at mintmobile.com/BLP IXL: Tailored and effective online learning (my kids have used this for years as part of their school curriculum)! Best Laid Plans listeners can get an exclusive 20% off IXL membership when they sign up today at IXL.com/PLANS. Green Chef: The best meal kit for eating well. Visit greenchef.com/bestlaidfree and use code bestlaidfree to get started with FREE salads for 2 months plus 50% off your first box. Learn more about your ad choices. Visit megaphone.fm/adchoices
When it comes to getting customers to buy more, it helps to have psychology working for you. So I invited buyer psychologist, Katelyn Bourgoin, to chat with me about the marketing tactics that truly make a difference when it comes to getting customer to open their wallets. This is a great discussion that covers insights like Jobs to Be Done, Trigger Events, and the deep psychology that engages customers and keeps them coming back for more. Click the play button below, or scroll down for a full transcript. Stuff to check out: Katelyn's Newsletter Wallet Opening Words
I'm sharing my favorite planning tool ever, something that doesn't start big or push perfection but instead honors your season, your energy, and what matters most today. If you've ever felt let down by traditional planners, this episode is for you. Helpful Companion Links Order my new book The PLAN or ask your library to consider carrying a copy. How to Bullet Journal: The Absolute Ultimate Guide Learn more about The Playbooks or grab a Summer Playbook here Here's a link to an Instagram Live where I talk about the Summer Playbook Sign up for the Latest Lazy Listens email. Grab a copy of my book The Lazy Genius Kitchen or The Lazy Genius Way! (Affiliate links) Download a transcript of this episode. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
#12WeeksToPeak #marketingautomation #growthmindset Chris Brisson is the founder of Salesmsg , and he returns to The CRM Sushi Podcast after 8 years to share what is working and what he sees as the future of SMS marketing, marketing automation, digital marketing, and how to grow sales in the age of AI.00:00 The Evolution of Sales Message02:49 Understanding SMS and iMessage Dynamics06:10 The Need for Specialized SMS Platforms08:52 Integrating SMS with CRM Systems12:09 The Importance of Two-Way Communication15:00 Engagement Strategies and Opt-In Rates18:04 Speed to Lead and Modern Communication Challenges24:44 Engaging Kids in Sales Activities25:39 Text Messaging in Business: The Lifecycle26:56 Capturing and Connecting with Leads28:52 The Shift to SMS in B2B Communication30:25 Integrating SMS with CRM Systems32:06 Utilizing Templates and Playbooks for SMS33:24 Multimedia Messaging Strategies35:25 Mobile Communication in Sales37:07 Best Practices for SMS Communication39:27 Tracking Engagement through Links40:15 Branding Challenges with Messaging42:07 Future Expectations and Closing RemarksNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #marketingautomation #GrowthMindset
Can copywriters who run a service business attract good clients using Facebook ads? The short answer is "yes". Facebook Ads Strategist, Tara Zirker, is my guest for this episode The Copywriter Club Podcast, and she explained that not only can they use FB ads to attract clients, they may be able to do it for as little as $10/a day... and that could attract dozens of leads—more than you would need to hit six figures. Want to know how to do it? Click the play button below, or scroll down for a full transcript. Stuff to check out: Your Ad Kit (Tara's Newsletter) The Successful Ads Club The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: Do you think of Facebook ads as a tool for growing your copywriting business? If not, it might be time to update your thinking. This is The Copywriter Club Podcast. This is not the first time we've talked about Facebook ads on this podcast. I think I keep coming back to this topic because I see so much potential here—both for our own businesses and for our clients' products and services. This is the kind of strategic skill that helps set some copywriters apart from most others. When you understand the ins and outs of driving paid traffic to your offers, you become imenselly valuable as a writer. And if you use these skills for your own products and services, you could create an almost endless pipeline of customers ready to pay for your help. But, for some reason, Facebook ads feels difficult. You've probably heard the same stories that I have of a creator who turns on ads and steps away for the weekend, only to wake up Monday morning to bill for thousands of dollars and no leads to show for the ad spend. This is something you probably can't set it and forget it, at least as you're gettinng started. I wanted to understand more about using ads and the analytics we need to pay attention to when we start using them to maximize our experience. So I invited Facebook ad strategist and founder of the Successful Ads Club, Tara Zirker, to walk me through all of this. We talked about how to scale a business with ads on a tiny budget… like $10 a day… what metrics you need to watch, what to test and what you can not bother with and a lot more. I've been on Tara's list for quite a while and really appreciate her approach for running ads to your business… and yes, this works for service businesses like copywriters and content writers. Tara is about to tell us all how to do that in this interview. Before we get to my interview with Tara, this episode is brought to you by The Copywriter Underground. If you haven't jumped in to see what the Underground includes, now is the time. It's guaranteed, which means you can join and if you don't find the resources you need to grow your business, just let us know and we'll refund your money. But I doubt that will be your experience because The Underground includes more than 70 different workshops—and accompanying playbooks to help you gain the skills and strategies you need to build your business. The Playbooks make it easy to find quick solutions to the challenges you face in your business everything from finding clients, conducting sales calls, using A.I., building authority on LinkedIn or YouTube or Pinterest, and dozens of other workshops. You also get dozens of templates including a legal agreement you can use with your clients, monthly coaching, regular copy and funnel critiques, and more. You can learn more and join today by visiting thecopywriterclub.com/tcu. And now, my interview with Tara Zirker… Tara, welcome to the podcast. I'm thrilled to have you here, as I was telling you, right before we hit record. But before we get into all of this stuff around Facebook, Facebook ads and your expertise, just tell me how you got to where you are. How did you become the expert in Facebook ads? Tara Zirker: Thanks so much, Rob. I'm so happy to be here and talk to your community.
Building a simple business should be, well, simple. But it's not. So I invited business consultant Justin Wise to join me for this episode of The Copywriter Club Podcast to talk about all the complex ideas that go into building a simple business that supports you (and not the other way around). We covered a lot of ground from content creation to positioning to offers and more. Click the play button below, or scroll down for a full transcript. Stuff to check out: Justin's Newsletter Bird by Bird by Anne Lamott The Copywriter Club Facebook Group The Copywriter Underground Transcript: Rob Marsh: What does it take to create and run a truly simple copywriting business? We're going to talk about that today on The Copywriter Club Podcast. One of the many reasons that business owners fail at running their businesses is complexity—and by the way, this includes copywriters and content writers who own and run their own businesses too. We can serve so many kinds of clients and do so many kinds of work and even serve a bunch of different niches. And with all those options, we sometimes create a business that has lots of offers, and lots of messages to appeal to lots of different prospects. There are people who make that work, but this kind of complexity burns most of us out. So I invited business consultant and founder of Simple Business, Justin Wise, to talk about what we need to do to build a truly simple business that doesn't require 60 hours of work a week to keep running. We cover a lot of ideas or levers in this episode… dailish emails, simple offers, customer journeys, pricing, content creation, sharing content…it all comes down to how you talk about what you do and who you do it for… differently. Differentiation is one of those things that a lot of copywriters tend to struggle with. We do so many of the same things that seeing what makes you different is really hard, especially when we're sitting inside our own businesses. Someone once said, you can't read the label from inside the bottle. That's so true when applied to your copywriting business. Figuring out the thing that makes you different from all of the other writers out there is critical. And if you can do it, you'll probably not struggle to connect with your ideal clients and land bigger, higher paying projects. Justin and I also talked about the pressure to be producing all the content, talking about all the things on all the platforms and how none of that leads to a simple business. I think you'll like this discussion that Justin and I had so stick around. Before we get to my interview with Justin, this episode is brought to you by The Copywriter Underground. Unless you are hitting the 30 second skip button when you get to this point of the show, you are no doubt familiar with The Copywriter Underground. I talk about it every week. The Underground includes more than 70 different workshops—and accompanying playbooks to help you gain the skills and strategies you need to build your business. The Playbooks make it easy to find quick solutions to the challenges you face in your business everything from finding clients, conducting sales calls, using A.I., building authority on LinkedIn or YouTube or Pinterest, and dozens of other workshops. You also get dozens of templates including a legal agreement you can use with your clients, monthly coaching, regular copy and funnel critiques, and more. You can learn more by visiting thecopywriterclub.com/tcu. And now, my interview with Justin Wise… Justin, welcome to The Copywriter Club Podcast. I would love to start just by hearing your story and how you became basically an advisor to literally hundreds of companies that are trying to differentiate and simplify and find an audience and make money. So how did you get here? Justin Wise: Well, it's the standard career path that everybody takes, unemployed house painter to pastor to business owner. Rob Marsh: There you go,
Kevin Weil is the chief product officer at OpenAI, where he oversees the development of ChatGPT, enterprise products, and the OpenAI API. Prior to OpenAI, Kevin was head of product at Twitter, Instagram, and Planet, and was instrumental in the development of the Libra (later Novi) cryptocurrency project at Facebook.In this episode, you'll learn:1. How OpenAI structures its product teams and maintains agility while developing cutting-edge AI2. The power of model ensembles—using multiple specialized models together like a company of humans with different skills3. Why writing effective evals (AI evaluation tests) is becoming a critical skill for product managers4. The surprisingly enduring value of chat as an interface for AI, despite predictions of its obsolescence5. How “vibe coding” is changing how companies operate6. What OpenAI looks for when hiring product managers (hint: high agency and comfort with ambiguity)7. “Model maximalism” and why today's AI is the worst you'll ever use again8. Practical prompting techniques that improve AI interactions, including example-based prompting—Brought to you by:• Eppo—Run reliable, impactful experiments• Persona—A global leader in digital identity verification• OneSchema—Import CSV data 10x faster—Where to find Kevin Weil:• X: https://x.com/kevinweil• LinkedIn: https://www.linkedin.com/in/kevinweil/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Kevin's background(04:06) OpenAI's new image model(06:52) The role of chief product officer at OpenAI(10:18) His recruitment story and joining OpenAI(17:20) The importance of evals in AI(24:59) Shipping quickly and consistently(28:34) Product reviews and iterative deployment(39:35) Chat as an interface for AI(43:59) Collaboration between researchers and product teams(46:41) Hiring product managers at OpenAI(48:45) Embracing ambiguity in product management(51:41) The role of AI in product teams(53:21) Vibe coding and AI prototyping(55:55) The future of product teams and fine-tuned models(01:04:36) AI in education(01:06:42) Optimism and concerns about AI's future(01:16:37) Reflections on the Libra project(01:20:37) Lightning round and final thoughts—Referenced:• OpenAI: https://openai.com/• The AI-Generated Studio Ghibli Trend, Explained: https://www.forbes.com/sites/danidiplacido/2025/03/27/the-ai-generated-studio-ghibli-trend-explained/• Introducing 4o Image Generation: https://openai.com/index/introducing-4o-image-generation/• Waymo: https://waymo.com/• X: https://x.com• Facebook: https://www.facebook.com/• Instagram: https://www.instagram.com/• Planet: https://www.planet.com/• Sam Altman on X: https://x.com/sama• A conversation with OpenAI's CPO Kevin Weil, Anthropic's CPO Mike Krieger, and Sarah Guo: https://www.youtube.com/watch?v=IxkvVZua28k• OpenAI evals: https://github.com/openai/evals• Deep Research: https://openai.com/index/introducing-deep-research/• Ev Williams on X: https://x.com/ev• OpenAI API: https://platform.openai.com/docs/overview• Dwight Eisenhower quote: https://www.brainyquote.com/quotes/dwight_d_eisenhower_164720• Inside Bolt: From near-death to ~$40m ARR in 5 months—one of the fastest-growing products in history | Eric Simons (founder & CEO of StackBlitz): https://www.lennysnewsletter.com/p/inside-bolt-eric-simons• StackBlitz: https://stackblitz.com/• Claude 3.5 Sonnet: https://www.anthropic.com/news/claude-3-5-sonnet• Anthropic: https://www.anthropic.com/• Four-minute mile: https://en.wikipedia.org/wiki/Four-minute_mile• Chad: https://chatgpt.com/g/g-3F100ZiIe-chad-open-a-i• Dario Amodei on LinkedIn: https://www.linkedin.com/in/dario-amodei-3934934/• Figma: https://www.figma.com/• Julia Villagra on LinkedIn: https://www.linkedin.com/in/juliavillagra/• Andrej Karpathy on X: https://x.com/karpathy• Silicon Valley CEO says ‘vibe coding' lets 10 engineers do the work of 100—here's how to use it: https://fortune.com/2025/03/26/silicon-valley-ceo-says-vibe-coding-lets-10-engineers-do-the-work-of-100-heres-how-to-use-it/• Cursor: https://www.cursor.com/• Windsurf: https://codeium.com/windsurf• GitHub Copilot: https://github.com/features/copilot• Patrick Srail on X: https://x.com/patricksrail• Khan Academy: https://www.khanacademy.org/• CK-12 Education: https://www.ck12.org/• Sora: https://openai.com/sora/• Sam Altman's post on X about creative writing: https://x.com/sama/status/1899535387435086115• Diem (formerly known as Libra): https://en.wikipedia.org/wiki/Diem_(digital_currency)• Novi: https://about.fb.com/news/2020/05/welcome-to-novi/• David Marcus on LinkedIn: https://www.linkedin.com/in/dmarcus/• Peter Zeihan on X: https://x.com/PeterZeihan• The Wheel of Time on Prime Video: https://www.amazon.com/Wheel-Time-Season-1/dp/B09F59CZ7R• Top Gun: Maverick on Prime Video: https://www.amazon.com/Top-Gun-Maverick-Joseph-Kosinski/dp/B0DM2LYL8G• Thinking like a gardener not a builder, organizing teams like slime mold, the adjacent possible, and other unconventional product advice | Alex Komoroske (Stripe, Google): https://www.lennysnewsletter.com/p/unconventional-product-advice-alex-komoroske• MySQL: https://www.mysql.com/—Recommended books:• Co-Intelligence: Living and Working with AI: https://www.amazon.com/Co-Intelligence-Living-Working-Ethan-Mollick/dp/059371671X• The Accidental Superpower: Ten Years On: https://www.amazon.com/Accidental-Superpower-Ten-Years/dp/1538767341• Cable Cowboy: https://www.amazon.com/Cable-Cowboy-Malone-Modern-Business/dp/047170637X—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Watch The X22 Report On Video No videos found Click On Picture To See Larger PictureInstitutional investors are pulling out of tech stocks, are they planning to bring down the market? Trump has been speaking out against NAFTA, WTO etc for over 40 years. Private investment has been pouring into the US. Elon gives us the direction, end the Fed. The [DS] playbook is not working on the people. When the people are awake and thinking logically the [DS] narratives do not work. This is why Trump needed the people awake. Elon is now exposing who got the kickbacks, expect the violence and attacks to intensify against Trump and Elon. Elon is now reporting that there is evidence of election fraud, he is now handing it over to DHS, is this why Trump has been mentioning a third term. (function(w,d,s,i){w.ldAdInit=w.ldAdInit||[];w.ldAdInit.push({slot:13499335648425062,size:[0, 0],id:"ld-7164-1323"});if(!d.getElementById(i)){var j=d.createElement(s),p=d.getElementsByTagName(s)[0];j.async=true;j.src="//cdn2.customads.co/_js/ajs.js";j.id=i;p.parentNode.insertBefore(j,p);}})(window,document,"script","ld-ajs"); Economy https://twitter.com/KobeissiLetter/status/1906745808927519199 to Goldman Sachs. Meanwhile, hedge funds' net selling of US tech stocks has hit the second-highest level in 5 years. Selling was particularly focused on Semiconductor, Software, and Tech Hardware subsectors. Hedge funds are reducing exposure to tech. https://twitter.com/KanekoaTheGreat/status/1906423106182549593 Trump Says 'Couldn't Care Less' If Foreign Auto Makers Raise Prices Due To Tariffs President Donald Trump said on March 29 that he did not ask automotive CEOs to avoid raising prices in response to sweeping tariffs and that he “couldn't care less” if they do so on foreign-made cars. The Trump administration is poised to levy 25 percent tariffs on all foreign-made automobiles and components on April 2, with temporary exceptions given to companies that import vehicles or parts under the United States-Mexico-Canada Agreement (USMCA) until the government creates a process for applying those duties, according to the White House. I couldn't care less if they raise prices, because people are going to start buying American-made cars,” he said. “I couldn't care less. I hope they raise their prices, because if they do, people are going to buy American-made cars. We have plenty.” The president emphasized that he wasn't concerned about car prices increasing. Source: zerohedge.com https://twitter.com/MAGAVoice/status/1906766748482953268 https://twitter.com/america/status/1906520545547489431 TAKE. A. LISTEN Political/Rights https://twitter.com/SecRubio/status/1906684174020284784 safe, @POTUS designated the Tren de Aragua and MS-13 as Foreign Terrorist Organizations. These criminals will no longer terrorize our communities and citizens. Once again, we extend our gratitude to @nayibbukele and the government of El Salvador for their unparalleled partnership in making our countries safe against transnational crime and terrorism. https://twitter.com/elonmusk/status/1906717838032744488 Director Patel's five biggest victories: Arrest of the top MS-13 leader in the United States, Henrry Josue Villatoro Santos. Arrest of three fugitives on the FBI's Top Ten Most Wanted list - that's almost a third of the list nailed at a stroke. A successful raid and arrest of 22 members of a drug trafficking operation run by suspected violent drug cartel members in Lubbock, Texas. Arrests of Tesla vandals and terrorist attackers. Disruption of a major cryptocurrency scheme reportedly laundering money to support Hamas. These are major wins, especially the first two. There is still a lot to be done to restore the public's trust in the FBI. The previous administration did not place a high priority on law enforce...
You may have seen the news last week that the consumer confidence index fell by 7 points this month, marking the largest drop since August 2021. Translation? People are getting nervous about a recession. But here's the thing—you don't have to panic just because the economy is. Even if you're skeptical about the marco-economy, you can create confidence in your own micro-economy by taking the reins of your investments. So today, Nicole is showing you four asset allocation strategies designed to help you weather any financial environment. In other words: four recipes for a portfolio that provides growth in good economic times, and stability in tough economic times. Pre-order Nicole's upcoming book The Money School HERE! All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Open to the Public Investing, member FINRA & SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Treasury accounts offering 6 months T-Bills are offered by Jiko Securities, Inc.,member FINRA & SIPC. Securities in your account are protected up to $500,000. For details: www.sipc.org. Banking services and the Bank Accounts are provided by Jiko Bank, a division of Mid- Central National Bank. For U.S. Investments in T-bills: Not FDIC Insured; No Bank Guarantee; May Lose Value. Treasuries risk disclosures, see https://jiko.io/docs/treasuries_risk_disclosure.pdf. See public.com/#disclosures-main.
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