The Digital Marketing Extreme Podcast

In this episode, I want to share with you how to build a business website using WordPress.  A website is the foundation of your Internet presence.  It gives you complete control over your content and layout.  A website can perform a number of tasks like email signups, website forms and ecommerce.  Website analytics can give insight into your website visitors.  Finally, I will demonstrate how to build a business website using a WordPress theme and plugin.  For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-build-a-business-website-using-wordpress/.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you how to setup business email.  Email is an important form of communication for your business.  An email address is also a form of branding so it says something about your business.  There are a number of ways to host an email account for your business.  Finally, I will demonstrate how to setup email forwarding using Hover.  For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-setup-business-email/.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you how to configure WordPress.  When WordPress is done installing, it is a fully functional website.  But, it is setup to be a blog and has some sample content.  To configure WordPress for your own website, you probably want to delete this sample content.  Then, there are a number of helpful configurations to do in the Settings area.  Finally, I will demonstrate how to delete the sample content and adjust the default settings.  For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-configure-wordpress/.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you how to update WordPress.  WordPress is a piece of software and needs to be updated regularly for fixes and new features.  Fortunately, WordPress has an easy 1-click process to update WordPress along with themes and plugins.  It is a good idea to backup the website files and database first.  WordPress will automatically update if there is a security update.  If you want, you can configure WordPress to auto-update.  Finally, I will demonstrate how to update WordPress using the 1-click process.  I will also show how to configure auto-updates.  For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-update-wordpress/.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you how to send email reliably from a WordPress website.  By default, WordPress sends email using the built-in functions of the programming language it was built with.  The issue is that any emails WordPress sends could look like spam since the email didn't come from the email server for that domain name.  The solution is to use an email protocol called SMTP to send the email.  This can be configured using a WordPress plugin called WP Mail SMTP.  Finally, I will demonstrate how to install WP Mail SMTP and configure it on a WordPress website.  I hope you enjoy it. For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-send-email-reliably-from-wordpress-website/.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you how to create a contact page on a WordPress website.  The contact page is one of the standard website page that all websites should have.  The contact page should display your contact details like phone number, address and email address.  A contact page can also include a website form to fill out and submit.  Finally, I will demonstrate how to add a website form to your WordPress website.  For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-create-a-wordpress-website-contact-page/.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you how to see UTM parameters in Google Analytics reports.  UTM parameters allow you to track the campaigns that bring visitors to your website.  UTM parameters include source, medium and name and are added to an URL.  These URLs can be added to many places on the Internet.  UTM parameters are automatic tagging and show up in a number of Google Analytics reports. Finally, I will demonstrate how to setup a test of UTM parameters and then see the results in Google Analytics reports.For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-see-utm-parameters-in-google-analytics-reports/.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you how to create typical website pages in WordPress.  Though websites are creative efforts, most have a typical set of pages people look for on a website.  These pages are home, about, contact, services, portfolio and privacy.  Finally, I will demonstrate how pages are created in WordPress and go through creating placeholder websites pages and a menu.For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-create-typical-website-pages-in-wordpress/.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you how to install and customize a WordPress theme.  A WordPress theme is a way to control the layout and appearance of a WordPress website.  There are a number of themes available including free and paid themes.  I will discuss criteria to help select a theme.  I will suggest a theme to use called Astra.  Finally, I will demonstrate how to use themes in WordPress and how to install and customize the Astra theme.  For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-install-and-customize-a-wordpress-theme/.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you how to create a Google My Business account.  Google My Business is a free Google service that will show information about your business in Google Search and Google Maps.  The account has business information like address, phone, hours and website.  It will also show a description, photos and reviews about your business.  Finally, I will show you how to create a Google My Business account and verify it.  For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-create-a-google-my-business-account/.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you how to use WordPress.  WordPress is a content management system to create websites.  WordPress has many functions.  Some functions give an overview like the dashboard and allow you to apply updates.  The two major ways to create content are posts and pages.  You can also manage your media and comments to your posts.  There are a number of ways to change the appearance including themes, widgets and menus.  You can add functionality with plugins.  There are also a number of tools and settings.  Finally, I will demonstrate how to login into WordPress and then give an overview of all its functions. For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-use-wordpress/.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you how to configure a Facebook Page.  A Facebook Page has a number of configuration settings.  The first relates to the appearance which includes a cover image and logo.  Next, the Page Info which shows under the About section should be entered.  The Facebook Page Settings include a number of settings on how people interact with your Facebook Page.  There are additionally a number of configurations like tabs, username and a call-to-action button.  Finally, I will demonstrate how to make all of these configuration settings to your Facebook Page.  For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-configure-a-facebook-page/.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you how to create a Facebook Page.  A Facebook Page is a place on Facebook to have a business presence.  People can follow your Facebook Page and you can share updates via posts.  A Facebook Page can show reviews of your business, events you are having and you can message with people as your business.  You can also look at analytics, create advertising on Facebook and schedule future posts from your Facebook Page.  Finally, I will demonstrate how to login into Facebook and create a Facebook Page for your business. For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-create-a-facebook-page/Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you how to setup UTM tracking in Google Analytics.  UTM tracking is a way to learn about who is visiting your website.  By setting parameters of source, medium and campaign, you can determine which link a visitor used to find your website.  UTM tracking allows you to setup campaigns to determine your acquisition sources in Google Analytics.  Finally, I will demonstrate what a UTM tracking URL looks like, how to create one and where to see the results in Google Analytics.  For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-setup-utm-tracking-in-google-analytics/Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you how to setup goals in Google Analytics.  Google Analytics is a Google service for tracking statistics about your website.  Goals are a way to count when specific actions occur on your website.  These could be when a person orders a product or signups for a newsletter.  These actions are called conversions.  Google Analytics has a number of templates to choose from and then a number of types of actions to track.  Finally, I will demonstrate how to create a goal and discuss any changes to your website.For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-setup-goals-in-google-analytics/.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you how to configure Google Analytics.  Google Analytics is a Google service for tracking statistics about your website.  I will explain a number of configuration recommendations for your Google Analytics account.  These include account settings, property settings and view settings.  Finally, I will demonstrate where to find all of these configurations. For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-configure-google-analytics/.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you how to use Google Search Console.  Google Search Console is a Google service which displays information about your website and how it is indexed by Google Search.  I will explain a number of values shown in Google Search Console.  These include performance and coverage data.  Google Search Console also gives data about links to your website.  It will give alerts about manual actions and security issues.  Finally, I will demonstrate where to find all these values in Google Search Console. For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-use-google-search-console/.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you how to create a website on WP Engine.  WP Engine is a managed WordPress hosting company.  I will explain a number of benefits including optimized performance, automatic backups and built-in security.  It also includes a free SSL certificate and a free CDN.  WP Engine has a staging and development website along with an automated migration plugin.  Finally, I will demonstrate how to purchase a hosting plan from WP Engine, install WordPress and make the necessary DNS changes.  I hope you enjoy it.  For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-create-a-website-on-wp-engine/.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you how to setup Google Search Console.  I will explain the benefits of using Google Search Console.  These benefits include monitoring your website's presence in Google Search results, displaying indexing problem and getting alerts from Google about your website.  Other benefits include view search traffic and links to your website.  Finally, I will demonstrate how to create and configure a Google Search Console account. For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-setup-google-search-console/.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you how to find values in Google Analytics.  I will explain important values shown in Google Analytics like audience, acquisition, behavior and other attributes.  Finally, I will demonstrate where to find these values in the Google Analytics interface.  I hope you enjoy it.  For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-find-values-in-google-analytics/.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you how to configure email deliverability in ConvertKit.  It discusses what is email deliverability, SMTP, SPF and DKIM.  The video demonstrates the account settings in ConvertKit and how to add them to your domain name DNS settings.For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-configure-email-deliverability-in-convertkit/Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you how to setup Google Analytics on your WordPress website.  I will explain what are website analytics and go over the benefits of Google Analytics.  I will then explain the process to create a Google Analytics account and configure it.  Finally I will demonstrate how to add Google Analytics to your website using a plugin and test it.  I hope you enjoy it.  For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-setup-google-analytics-on-your-wordpress-website/Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you how to buy a domain name on Hover.  I will explain what a domain registrar is along with a WHOIS record.  I will then explain the process to search for an available domain name and all the steps to complete the purchase.  I hope you enjoy it.  For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-buy-a-domain-name-on-hover/.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you how to create a Google Account.  A Google Account is required to create different Google services like Google Analytics and Google Search.  I will explain how a Google Account helps with being a centralize email account and how you can forward the email to another email address.  I hope you enjoy it.  For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-create-a-google-account/Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you the details about how to find an available domain name.  I will explain what is a domain name is, relationship to business name, brainstorming tools and checking the availability of a domain name.  I hope you enjoy it.  For the video of this podcast, please go to https://digitalmarketingextreme.com/websites/how-to-find-an-available-domain-name/.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com

In this episode, I want to share with you the details of small business marketing.  I will explain how marketing can help your home service business. Why do you need marketing for your small business?  This episode will go over what is marketing, traditional marketing, marketing plan and marketing stages.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you the details of small business IT.  I will explain how IT can help your home service business. Why do you need IT for your small business?  This episode will go over what is information technology (IT), email hosting, customer relationship management (CRM) and line-of-business solution. Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you the details of small business analytics.  I will explain how analytics can help your home service business. Why do you need analytics for your small business?  This episode will go over what are analytics, examples, analytics strategy and specific methods. Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you the details of small business content marketing.  I will explain how content marketing can help your home service business. Why do you need content marketing for your small business?  This episode will go over what is content marketing, formats, content marketing strategy, copywriting and examples. Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you the details of small business search engine optimization.  I will explain how search engine optimization can help your home service business. Why do you need search engine optimization for your small business?  This episode will go over what is search engine optimization, examples, search engine optimization strategy and reporting.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you the details of small business conversion rate optimization.  I will explain how conversion rate optimization can help your home service business. Why do you need conversion rate optimization for your small business?  This episode will go over what is conversion rate optimization, examples, conversion rate optimization techniques and conversion rates. Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you the details of small business social media.  I will explain how social media can help your home service business. Why do you need social media for your small business?  This episode will go over what is social media, examples, social media strategy and creating accounts. Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you the details of small business email marketing.  I will explain how email marketing can help your home service business. Why do you need email marketing for your small business?  This episode will go over what is email marketing, examples, email marketing services, email collection, and regulations.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you the details of small business reputation management.  I will explain how reputation management can help your home service business. Why do you need reputation management for your small business?  This episode will go over what is reputation management, general process, review websites, responding, review solicitation, and own reviews.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you the details of small business paid advertising.  I will explain how paid advertising can help your home service business. Why do you need paid advertising for your small business?  This episode will go over what is paid advertising, Google Search, Google Display, Facebook ads, other platforms, remarketing ads, and video ads.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you the details of small business listings.  I will explain how business listings can help your home service business.  Why do you need listings for your home service business?  This episode will go over what are business listings, standardizing data, general process, listing profiles, aggregators and citations.  Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you the details of a small business website.  I will go why a website is the foundation of your Internet presenceWhy do you need a website for your home services business?  This episode will go over domain names, website hosting companies, WordPress and website content.  Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

In this episode, I want to share with you an overview of digital marketing.  I will go over some general concepts of marketing and then go into the individual methods of digital marketing for a home service business.I will first cover basic digital marketing concepts and then go over 10 digital marketing techniques. I will also briefly explain some IT systems that can help in your digital marketing efforts for your business.  Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.