Podcasts about google display

The first of a two-part episode, Alex Curtis is back on the Advisers Assemble podcast to focus on three out of six different types of Google Ads campaigns. He shares what Google says about them, how they work and his experience using them.Part 1 breakdown:1. Performance Max Campaigns2. Google Display Campaigns3. Video  CampaignsBrought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

In today's competitive healthcare landscape, expanding into new markets and maintaining a focus on customer-centricity are critical for sustained growth. Joining us to discuss these challenges and opportunities is Alice Eweida, CEO of Pandia Medical Group and Pandia Pharmacy. Alice brings extensive experience in navigating both direct-to-consumer and business-to-business models in the healthcare sector.   Alice Eweida is the CEO of Pandia Health (which includes Pandia Medical Group and Pandia Pharmacy) with over 20 years of experience. She took the reins during its seed stage and joined at a time of significant growth as the organization expanded into multiple service categories, adding menopause and developing AI that guides doctors to personalize prescribing medication to best serve the individual patient's needs.    Prior to Pandia Health, Alice led growth and brand marketing at several Series B digital health startups leveraging telemedicine for wellness, nutrition, diabetes and substance use care. Notably, she grew Boulder Care to approximately 5,000 patients and took DayTwo through a rebrand and expanded their care program from providers to mid-sized employers and national and regional payers. At Foodsmart (formerly Zipongo), she established their B2B2C enrollment and engagement programs, growing its user base to 950,000 through an employee benefits program with Fortune 500 companies, including Disney, Google, IBM and United Healthcare.    Alice spent four years at Google where her team launched Google Home, the first device with a voice-activated assistant built in, and was responsible for the integration with YouTube Red. Additionally, she spent time in their sales department to help grow advertising investments for global brands in the beauty and media sectors across Google Search, Google Display, YouTube and Google's Marketing Platform.   Earlier in her career, Alice led product marketing at Sky TV, now a division of Comcast, for Sky Go on mobiles, tablets and games consoles. Prior to that, she was part of Vodafone's Marketing Graduate Program. Alice holds an MA from the Oxford College of Marketing and a BA in English Language and Media Studies from the University of Birmingham in England. RESOURCES Pandia Health website: https://www.pandiahealth.com/   Connect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom   Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd   Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv   Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show   Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com   The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow   The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In today's competitive healthcare landscape, expanding into new markets and maintaining a focus on customer-centricity are critical for sustained growth. Joining us to discuss these challenges and opportunities is Alice Eweida, CEO of Pandia Health. Alice brings extensive experience in navigating both direct-to-consumer and business-to-business models in the healthcare sector.   Alice Eweida is the CEO of Pandia Health (which includes Pandia Medical Group and Pandia Pharmacy) with over 20 years of experience. She took the reins during its seed stage and joined at a time of significant growth as the organization expanded into multiple service categories, adding menopause and developing AI that guides doctors to personalize prescribing medication to best serve the individual patient's needs.    Prior to Pandia Health, Alice led growth and brand marketing at several Series B digital health startups leveraging telemedicine for wellness, nutrition, diabetes and substance use care. Notably, she grew Boulder Care to approximately 5,000 patients and took DayTwo through a rebrand and expanded their care program from providers to mid-sized employers and national and regional payers. At Foodsmart (formerly Zipongo), she established their B2B2C enrollment and engagement programs, growing its user base to 950,000 through an employee benefits program with Fortune 500 companies, including Disney, Google, IBM and United Healthcare.    Alice spent four years at Google where her team launched Google Home, the first device with a voice-activated assistant built in, and was responsible for the integration with YouTube Red. Additionally, she spent time in their sales department to help grow advertising investments for global brands in the beauty and media sectors across Google Search, Google Display, YouTube and Google's Marketing Platform.   Earlier in her career, Alice led product marketing at Sky TV, now a division of Comcast, for Sky Go on mobiles, tablets and games consoles. Prior to that, she was part of Vodafone's Marketing Graduate Program. Alice holds an MA from the Oxford College of Marketing and a BA in English Language and Media Studies from the University of Birmingham in England. RESOURCES Pandia Health website: https://www.pandiahealth.com/   Connect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom   Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd   Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv   Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show   Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com   The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow   The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

"How can Google Ads supercharge your Amazon sales? John Horn of StubGroup has the answers you've been looking for."In this episode of the Post-Purchase Pro Podcast, we had the pleasure of hosting John Horn, the CEO of Stub Group, a leading expert in leveraging external traffic to boost Amazon sales. Our discussion centered on the strategic use of Google ads to not only drive traffic back to Amazon but also to enhance sales and improve product visibility on various platforms.Key Takeaways:1. Understanding Seller Categories: John broke down the three main categories of Amazon sellers and how each can benefit from targeted Google ads strategies. Whether you're Amazon-focused, starting off-platform, or managing both, there's a tailored approach to maximize your ROI.2. Challenges of Diversification: Many sellers struggle when branching out from Amazon due to the lack of built-in traffic on platforms like Shopify. John emphasized the importance of using data from Amazon to strategically drive traffic to other sales platforms using Google ads.3. Effective Ad Strategies: We delved into the specifics of setting up effective Google Shopping campaigns and the nuances of directing traffic to Amazon listings. John highlighted the importance of starting with text ads and considering YouTube and Google Display for broader reach.4. The Importance of Tracking and Analytics: Setting up proper tracking mechanisms is crucial when transitioning from Amazon to other platforms like Shopify. This ensures that sellers can measure the effectiveness of their ad spend and adjust strategies accordingly.5. Success Stories: John shared a success story of a bedding company that managed to significantly reduce ad spend while improving ROI by refining their Google ads strategy with Stub Group's help.7. Future Opportunities: Looking ahead, John hinted at upcoming features in Google ads that could further enhance the ability to drive traffic to Amazon, potentially including new campaign types that could integrate more deeply with Amazon's platform.Additional Resources:Visit StubGroup's websiteConnect with John Horn on LinkedInFollow StubGroup on FacebookContact John at john@stubgroup.comFor those looking to dive deeper into leveraging Google ads for Amazon, reaching out to Stub Group for a personalized consultation could be a game-changer. Their approach to detailed analysis and tailored ad strategies can help sellers at any scale improve their online presence and sales figures.Sellers interested in exploring Google ads further should consider visiting Stub Group's website for more information or subscribing to their YouTube channel for ongoing tips and strategies.For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.Timestamps00:00:31 - John Horn's Expertise in External Traffic00:01:29 - Categories of Amazon Sellers00:02:23 - Challenges of Diversification for Amazon Sellers00:03:06 - Transitioning from Amazon to Shopify00:05:51 - The Impact of External Traffic on Amazon Rankings00:06:51 - Effective Google Ads Strategies for Amazon Listings00:09:26 - Using Funnels to Increase Amazon Sales00:10:22 - What Successful E-commerce Brands Do Differently00:12:17 - John Horn's Background and Stub Group's Origin00:13:58 - Working with Stub Group00:15:43 - Case Study of a Successful Client00:17:13 - Why Amazon Sellers Should Consider Google Ads00:18:31 - John's Favorite Business Resource00:21:08 - How to Connect with Stub Group

Christian Benavente, medgrundare till Digimii gästar podden Framtidens E-Handel och berättar om allt du behöver veta när du jobbar med Google.04:50 - Christians professionella bakgrund08:20 - Vad är en PMAX kampanj?15:00 - Vilka alternativ har man när det kommer till trafikanskaffning?15:45 - Trafikanskaffning för olika typer av affärsmodeller 22:30 - Vad måste man checka av när man ska köra Google Ads? 24:10 - Om Google Merchant Center26:50 - Typiska misstag folk gör när de jobbar med Google29:00 - Vad är ett attributionsfönster och hur ska man tänka kring det?31:45 - Hur lyckas man med en Google Shopping kampanj? 36:15 - Best practice för Google Search39:45 - Vad är Google Display och hur använder man det? 46:30 - Hur borde man fördela sin budget i Google?51:00 - Hur jobbar man bäst med SEO?Här hittar du Christian & Digimii:https://www.linkedin.com/in/christian-benavente-%F0%9F%9A%80-05b80b191/ https://digimii.com/ Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQSponsor:https://www.juni.co/ Poddproducent Michaela Dorch & Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

Episode 186 contains the Digital Marketing News and Updates from the week of Nov 6-10, 2023.1. Google's Cookieless Future Unveiled! - As third-party cookies are being phased out, Google is introducing new, privacy-focused ad targeting methods that rely on first-party data and artificial intelligence (AI). This change, set to take effect in 2024, is crucial for business owners to understand and prepare for.Third-party cookies have long been a staple in digital advertising, enabling brands to track users across websites and serve targeted ads. However, they've also raised privacy concerns. Google's research indicates that a staggering 89% of internet users would trust brands more if they used privacy-safe technologies. In response, Google is transitioning to a cookieless future, emphasizing the importance of first-party data and privacy-preserving tools like the Privacy Sandbox's Protected Audience API. This API introduces new techniques to limit constant tracking, such as minimum thresholds for ad targeting and shorter user data storage durations.The shift to first-party data means advertisers will still be able to build audience lists, but with enhanced AI filling the gaps left by reduced tracking capabilities. Tools like Smart Bidding and Optimized Targeting are expected to improve ad relevance using internal algorithms. For instance, Optimized Targeting has already increased conversions by 50% for some Google Display customers. Additionally, Google is expanding capabilities like Customer Match, allowing personalized ad targeting based on an advertiser's customer data.This transition away from third-party cookies is part of a broader movement towards stronger data privacy protections. While some advertisers are concerned about the potential impact on digital ad revenues, the introduction of alternative targeting and measurement approaches offers a new way forward. For business owners, investing now in automated and consent-based solutions is key to adapting to this changing advertising landscape.In summary, while targeting precision may decrease post-third-party cookie phaseout, the advancements in first-party data use and AI optimization present viable alternatives for online marketers. Embracing these changes and preparing for the cookieless future is essential for staying ahead in the digital advertising game.P.S. The future of digital advertising is here, and it's more private and user-focused than ever. Start adapting today to stay competitive!2. Insights From Google Search Ranking Documents in Antitrust Trial Exhibits - Key documents released during the U.S. Department of Justice antitrust trial involving Google provide insights into Google's search ranking processes, which are crucial for business owners to understand in order to optimize their websites for better visibility in Google searches.Key Takeaways: Three Pillars of Ranking: Google's search ranking is based on three main factors: the content of the document itself, what the web says about the document (links and references), and user interactions with the document (like clicks and attention on a result). User Interaction Signals: Google uses various user interaction signals, such as clicks, scrolls, and mouse hovers, to understand how users interact with search results. This helps them determine the relevance and quality of a document. Importance of User Responses: Google doesn't fully understand documents but relies on how people react to them. Positive reactions suggest good content, while negative reactions indicate the opposite. This approach is crucial for sustaining Google's ability to deliver relevant search results. Search Quality Aspects: The documents mentions 18 aspects of search quality that Google considers, including relevance, page quality, popularity, freshness, and mobile-friendliness. Understanding these aspects can help businesses create content that aligns with what Google considers high-quality. Challenges with Click Data: Google acknowledges the limitations of using click data for ranking, as it can be hard to interpret and requires a lot of traffic to draw meaningful conclusions. Continuous Manipulation Attempts: The documents highlight the ongoing attempts to manipulate search results, emphasizing the need for secrecy in Google's search workings to prevent exploitation by SEOs, competitors, and others. Implications for Business Owners:  It's crucial to grasp these pillars. Your website content (Body), how it's referenced across the web (Anchors), and how users interact with it (User Interactions) are all vital for your site's search ranking. Ensure your website's content is high-quality and relevant. This not only appeals to your audience but also aligns with how Google assesses and ranks content. User interactions are a significant factor. Pay attention to how users engage with your site and continuously improve their experience.3. Google Claims That Core Web Vitals Save Decades in Load Times! - Every second counts, especially when it comes to website loading times. Google's recent announcement highlights a groundbreaking achievement: Core Web Vitals (CWV) optimizations have saved Chrome users over 10,000 years in page load time in 2023 alone. This remarkable feat underscores the importance of optimizing your website for speed and user experience.Core Web Vitals are a set of metrics developed by Google to measure the user experience on web pages. These include Largest Contentful Paint (LCP), which tracks load time; First Input Delay (FID), measuring responsiveness; Interaction to Next Paint (INP), assessing overall responsiveness; and Cumulative Layout Shift (CLS), which gauges visual stability. By focusing on these metrics, websites can significantly enhance user experiences.The time savings were calculated by Google's Chrome team, analyzing data from millions of website visits. Specifically, optimizations related to CWV saved over 8,000 years on Android devices and over 2,000 years on desktops in 2023. These improvements are not just about faster loading times; they also include better page response metrics, contributing to a more seamless user journey.Technical improvements in Chrome, such as preconnecting resources and rendering optimizations, played a crucial role. For instance, prioritizing image loading reduced layout shifts and improved LCP by over 5% on mobile. The broader web community, including platforms like WordPress and JavaScript frameworks like React and Angular, have also contributed to this progress.Currently, over 40% of websites meet the CWV thresholds, indicating that there's still room for improvement. As a business owner, this is a call to action. Optimizing your website for Core Web Vitals is not just about complying with Google's standards; it's about providing a superior experience for your users. This can lead to increased engagement, higher conversion rates, and ultimately, business growth.In conclusion, Google's Core Web Vitals are revolutionizing the way we experience the web. By focusing on these key metrics, you can ensure that your website not only meets Google's standards but also delivers an exceptional experience to your customers.P.S. Embrace the change and optimize your website for Core Web Vitals today.4.  Boost Your Website's Speed with Expert Tips from Google's John Mueller! - The speed of your website is more than just a convenience; it's a crucial factor in attracting and retaining customers. Google's John Mueller recently shared valuable insights on improving website performance, specifically focusing on Google's PageSpeed Insights (PSI) scores. This tool evaluates web pages' loading speeds and provides a score from 0 to 100, along with recommendations for enhancement. For anyone involved in managing a website, understanding and improving these scores is vital for both search engine optimization (SEO) and user experience.Mueller's tips are particularly helpful for those who have tried common optimization techniques, like compressing images and videos, but haven't seen the expected improvements in PSI scores. He suggests a more targeted approach: testing individual page elements on a noindexed page. This method allows you to isolate specific changes and understand their individual effects before applying them to your entire website. For example, if a test page with a compressed image loads faster but the live page doesn't show similar improvements, it indicates other factors are slowing down the live page.Mueller emphasizes the importance of focusing optimizations where they're most needed. If your website's page speed is already reasonable, extensive extra work may not be necessary. However, if improvements are needed, Mueller advises making a copy of the actual page, removing the elements you've already optimized, and then trying out changes on the rest. This step-by-step, selective process helps identify and address the real limiting factors affecting your website's performance.In summary, optimizing your website's performance requires patience and incremental testing. By isolating webpage elements and evaluating their impact, you can make informed decisions about where to focus your efforts. Remember, achieving and maintaining high PSI scores is possible with the right strategies tailored to your website's specific needs.5. Google Updates Page Experience Report in Search Console - Google has recently updated the Page Experience Report in its Search Console, aiming to provide a more holistic view of page experience as part of the content creation process. This update is significant for business owners who rely on Google for online visibility and customer engagement.The Page Experience Report now offers an informational page with links to relevant reports, making it easier for site owners to understand and improve their web pages' performance. This change is part of Google's ongoing efforts to evolve its understanding of page experience, which now encompasses more than just core web vitals and HTTPS.One notable change is the removal of the "Good Page Experience" search appearance filter from the Performance Report in Search Console. This filter was previously used to identify pages that met certain criteria for a good user experience. With its removal, Google emphasizes the need to consider a broader range of factors in evaluating page experience.The update also includes the retirement of the search appearance filter from the Search Console API, which will take effect in 180 days. This means that businesses and SEO professionals will need to adjust their reporting and analysis practices to align with the new framework.For business owners, this update underscores the importance of focusing on comprehensive quality and user experience on their websites. It's not just about meeting technical benchmarks but creating content that genuinely serves and engages the audience. Adapting to these changes in Google's approach will be crucial for maintaining and improving online visibility and performance.6. Google Shares How Your Feedback Shapes Search Results! - Recently, Danny Sullivan, Google's Search Liaison, revealed internal documents highlighting how Google incorporates feedback from SEO professionals into its search algorithms. This insight is vital for anyone looking to improve their website's visibility on Google.Sullivan's documents show that Google actively listens to SEO feedback and considers it when updating its search algorithms. This process includes gathering opinions on various updates like the "Helpful Content Update" and "Parasite SEO." For instance, Sullivan discussed the challenge of creating "people-first" content. He emphasized that content should be designed for readers, not just to rank well on Google. This is a fundamental shift from traditional SEO practices, where the focus was primarily on pleasing search engines.Another key point Sullivan addressed is the misconception about old content being unhelpful. He clarified that Google does not penalize sites for having older content, as long as it remains relevant and people-first. This is reassuring for businesses that have a wealth of archival content.Sullivan also touched on the idea of a "Helpful Content Tool," a potential future feature that could help website owners understand what Google considers valuable content. This tool could be a game-changer for businesses struggling to align their content with Google's guidelines.The documents also debunked the myth that certain SEO tactics, like using schema and recipe sites, directly boost rankings. Sullivan's insights suggest that while these elements are important, they are not the sole factors in determining a site's ranking.In summary, Google's approach to SEO feedback is a dynamic process that involves constant evaluation and adaptation. For business owners, this means staying informed and adaptable is key to maintaining a strong online presence. Understanding that Google values user-centric content and does not solely rely on technical SEO tactics can guide your content strategy in a more effective direction.7. Holiday Marketing with Meta's Latest Lead Gen Innovations! - Meta (formerly Facebook) has recently announced several updates to their lead generation campaigns, which are particularly relevant for the upcoming holiday season. These updates aim to enhance direct customer engagement and streamline the lead generation process, making them vital for businesses looking to capitalize on the holiday rush.One of the key updates is the expansion of Meta's lead objective to Facebook and Instagram ads that initiate a WhatsApp chat. This feature allows businesses to tap into the growing trend of direct messaging (DMs) for customer engagement. With more people preferring DMs over public social media posts, this update offers a new avenue to connect with potential customers directly and personally.Another development is the introduction of a question-and-answer flow in Instagram Direct ads, where businesses can offer coupons to customers who engage with the flow. This not only incentivizes customer interaction but also drives sales by offering discounts on future purchases.Meta is also testing a new instant form ad format. This format allows users to submit their information to multiple related businesses at once, increasing convenience for customers and exposure for businesses. For example, someone signing up for a bridal hair trial can simultaneously share their contact information with related businesses like nail salons.Furthermore, Meta is exploring the potential for businesses to make phone calls through Facebook, displaying their business name and information on the caller screen. While this might be more appealing to older demographics, it's an interesting option for businesses looking to establish a more personal connection with their audience.Lastly, Meta is testing full campaign automation for lead generation campaigns. This feature utilizes AI to manage various campaign elements, including targeting, creative content, placements, and budget. While it may take time for businesses to trust AI with these aspects, the potential for streamlined, efficient campaign management is significant.In conclusion, these updates from Meta offer innovative ways to enhance lead generation and customer engagement. As a business owner, staying updated and adapting to these changes can significantly impact your holiday marketing strategy and overall business growth.8. LinkedIn Update: Carousel Posts and Profile Videos to be Removed! - In a recent announcement, LinkedIn has informed users that  starting December 14, 2023, LinkedIn will remove all carousel posts and profile videos. This change is noteworthy because carousel posts have been a popular feature for engaging audiences with multiple images or slides in a single post.LinkedIn introduced carousel posts in July last year, allowing users to upload PDFs with each page as a separate slide. This feature gained popularity due to its interactive and engaging format. However, LinkedIn has decided to discontinue this feature, along with profile videos, which were added in 2021 but didn't gain as much traction. Additionally, the ability to embed clickable links within images or videos will also be deactivated. While the content itself will remain, the interactive links will no longer function.This update is significant for businesses that rely on LinkedIn for marketing and engagement. Carousel posts, in particular, have been effective in generating high levels of user interaction. With their removal, businesses will need to adapt their content strategies on LinkedIn. The platform suggests reverting to the previous method of creating carousels by uploading PDFs, but this might not offer the same level of engagement as the native carousel feature.For those who have used these features extensively, LinkedIn offers a solution to retrieve their content. Users can contact LinkedIn at contentsupport@linkedin.com by December 11th to request a copy of their profile video or files from their carousel posts.

Is het verstandig om in 2023 je budget in het Google Display Netwerk te investeren? In de 17e aflevering van ZIGT op Marketing praten we met Niek Custers. Niek is werkzaam in Hoofddorp als Programmatic Director. Wat is programmatic advertising, wat is het verschil met Google Display en hoe kun je starten? Rien en Thijs bespreken het in deze aflevering.

re7talks RO Sesiunea 8 - Top Practici pentru un Vizual de Succes în Google Ads Display | Invitat Special: Georgiana Cerbu Atunci cand ne gandim la crearea unui vizual pentru a fi promovat in Google Ads Display avem tendinta de a incerca sa adaugat cat mai multa informatie pe banner. Dar de cele mai multe ori ce este mult strica, asa ca am discutat cu specialistul nostru de design ce ar trebui sa urmarim atunci cand facem o campania in Google Ads Display. In primul rand este important sa tinem cont de dimensiunea vizualurilor, fiind 20 de dimensiuni diferite. Va puteti focusa pe dimensiunile care performeaza cel mai bine si putem crea vizualuri potrivite fiecarei dimensiuni. Nu uitati de mapa de brand pentru a folosi culorile brandului, mai ales ca Google Ads Display are ca obiectiv cresterea brand awareness-ului. Adaugati logo-ul pe vizual, evitati spatiile goale, puneti un chenar in banner, folositi un font cat mai simplu si mai usor de citit. Un alt element important este CTA (call to action - butonul de actiune) care indeamna utilizatorul catre o actiune. Textul din buton si cat cel din banner trebuie sa fie scurt si de impact pentru a creste interactiunea userilor cu vizualul. re7talks RO este o Sesiune YouTube Live Talks gazduita de: ➜ Alexandra Lovin - Digital Marketing Manager la re7consulting Romania Urmareste Alexandra Lovin pe LinkedIn: https://www.linkedin.com/in/alexandra-lovin/ ➜ re7consulting Romania: Website: https://re7consulting.ro/ Urmareste re7consulting Romania pe Facebook: https://www.facebook.com/re7consultingRO Urmareste re7consulting Romania pe Instagram: https://www.instagram.com/re7consulting.ro/ Urmareste re7consulting Romania pe LinkedIn: https://www.linkedin.com/company/re7consultingromania Urmareste re7consulting pe TikTok: https://www.tiktok.com/@re7consultingromania CAPITOLE 00:00 - 00:50 INTRO 00:50 - 03:10 DIMENSIUNEA BANNERELOR 03:10 - 04:30 CULOAREA 04:30 - 05:40 FONTUL 05:40 - 06:15 CTA (CALL-TO-ACTION) 06:15 - 07:30 TEXTUL 07:30 - 08:20 STILURI 08:20 - 10:30 CONCLUZII 10:30 - 10:58 OUTRO

1. Vulnerabilities Discovered In Five WooCommerce WordPress Plugins - The U.S government National Vulnerability Database (NVD) published warnings of vulnerabilities in five WooCommerce WordPress plugins affecting over 135,000 installations. The affected plugins are: Advanced Order Export For WooCommerce Advanced Dynamic Pricing for WooCommerce Advanced Coupons for WooCommerce Coupons plugin WooCommerce Dropshipping by OPMC – Critical Role Based Pricing for WooCommerce If you are using any of these plugins then you should do an update and move to the latest version. It's also a best practice to back up the site before making any plugin updates.2. Schedule Instagram App Now Allows You To Schedule Posts & Reels - Instagram users with professional accounts can schedule posts and reels up to 75 days in advance directly from the mobile app. Until now, it hasn't been possible to schedule Instagram posts in the app. Users previously had to go through third-party tools or use desktop solutions like Meta Business Suite.3. TikTok Testing TikTok Shop - This week in the US, TikTok officially began testing TikTok Shop, where users can now make purchases directly through the app. It was previously only available in the UK and seven countries in Southeast Asia. TikTok is currently inviting select U.S. businesses to participate in the testing. In the announcement, they wrote “We've seen the positive impact of TikTok Shop, and we're excited to continue experimenting with this new commerce opportunity to support businesses of all sizes.”4. YouTube Now Allows You To Control How Many Times Your Video Ad Is Shown - Google has rolled out target frequency for YouTube campaigns, letting advertisers control how many times an ad is shown. This feature is globally available for all advertisers running YouTube campaigns. Previously, controlling ad frequency on YouTube was only possible when running connected TV campaigns in Google Display & Video 360 (the enterprise solution). Here is what Google wrote in their announcement:“This will help advertisers optimize towards more precise reach and frequency, while ensuring that we continue to provide a suitable advertising experience for viewers. Target frequency allows advertisers to select a frequency goal of up to four per week and our systems will optimize towards maximum unique reach at that desired frequency.”There's always a risk of diminishing returns when repeatedly showing people the same ad. Eventually, you'll reach a point where viewers tune out, and the added impressions drive fewer sales. Google acknowledges that seeing the same ad is frustrating for viewers and wasteful for advertisers. A Google-commissioned study finds that TV advertisers' ROI decreases by 41% when the frequency exceeds 6+ weekly impressions, representing 46% of TV impressions served. That's nearly half of impressions wasted. With target frequency, Google aims to help advertisers increase impressions without negatively impacting ROI. Advertisers can select the frequency target, and Google will optimize toward maximum unique reach at the frequency goal. In testing, Google says over 95% of target frequency campaigns on YouTube achieved their frequency goals when set up following recommended best practices.5. Use Google Ads Reach Planner To Plan YouTube Video Action Campaigns - The Google Ads Reach Planner makes it easier for advertisers to plan for Conversions, Views, Reach, and Impressions-based metrics. It provides a forecast for how your media plan might perform, based on your desired audience, budget, and other settings such as geographic location and ad formats. Google says that forecasts are modeled on trends in the ad market and the historical performance of similar campaigns run in the past.Going forward, advertisers will now have the option to select “Action – Online Conversions” as a goal when setting up your plans in Reach Planner and can also add Video Action Campaigns to existing plans.6. Google Will Not Ding You If You Redirect From Http to Https -Luke Budka asked if Google will pass pagerank from unsecured http pages to https if proper 301s exist? He was asking on behalf of a client who did not bother buying ssl certificate for his old site but did set up redirects when they migrated. John Muller responded that Google can pass PageRank and other link signals from an HTTP non-secure URL to HTTPS secure URL through redirects. This is how Google does canonicalization and that there is "no special "security dust" involved."P.S: PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. Canonicalization: Rel=”canonical” is an HTML tag that can be used to tell Google which version of a page to show in search results when multiple versions of the page exist. It's most commonly used as a way to consolidate duplicate URLs on one's own site, but the tag can also be used when content is republished or syndicated across multiple domains. Google doesn't like to show duplicate content in search results, so it will instead choose one URL and omit the others. This is referred to as the canonical URL. Google's official guide to advanced SEO has a whole chapter about using canonicalization to consolidate duplicate URLs.7. Google: Fixing Search Console Issues Will Speed Up Recrawling - This week Google's John Mueller explained why fixing an issue flagged in search console will help to speed up recrawling but that does not mean that the site will rank. For ranking, Muller suggests everyone to read the quality raters guidelines. The 167 page Google Search Quality Raters Guidelines is a guide for assessing site quality in an objective manner, free of subjective ideas on what is a good quality site. It may also be helpful to read Google's Search Quality Raters Guidelines Overview because it's shorter and easier to understand.Google also recently published new documentation for helping publishers understand what Google considers rank-worthy content. The document is called, Creating helpful, reliable, people-first content. 8. Google: “Search Is Never Guaranteed” - Google's John Mueller reminded site owners that getting indexed in search results is not guaranteed.Google Search Advocate John Mueller said, “Search is never guaranteed,” in response to a site owner asking why their content isn't indexed. The site owner was dissatisfied that a website re-publishing identical content was getting indexed faster and was asking if he can use the Indexing API to brute force his way into Google's index.Mueller shoots that idea down, saying the Indexing API is reserved for specific types of content, such as livestreams and job postings.  Instead, Mueller advices the site owner to think of ways to make their website more valuable, increasing the likelihood that Google indexes pages quickly. Read what Muller shared to increase your likelihood of getting indexed and ranked:“Search is never guaranteed, and there are tons of sites that are trying to push their updates into Google. I think what ultimately works best is that you prove to Google (and users) that the updates you're providing are valuable: unique, compelling, high-quality, and not something that's already published elsewhere.I realize that's hard when it comes to user-generated content (which I assume some of this will be), but ultimately your site is what you publish, regardless of where it initially comes from. So the more you can do to make sure the indexable content on your site is easily findable and significantly valuable to the web, the more likely Google will be able to pick it up quickly (and that can mean that you block content that you determine is less-valuable from being indexed, for example).One of the things even smaller, newer sites can do is to mention and link to updates on their homepages. Google usually refreshes homepages more frequently, so if there's something important & new, make sure you have it there. Many sites do this intuitively, with a sidebar or a section for updates, mentioning the new headlines & linking to the content.”9. Google: Create Good Category Pages - When asked if it is a best practice to noindex the internal search result pages in online shops because of possible thin content or other reasons? Google Search Advocate John Muller said, "If you have good category pages, there's usually no need to also have search pages indexed." That means, (1) people won't have to search your site to find what they are looking for, they can just use your navigation and (2) Google will index your category pages and rank them, if you want Google to rank a search results page, then maybe that should be a category page…”John also added that having your internal search results pages can lead to spam or other issues. P.S: A category page is a page that sits above your product pages in your site hierarchy. It is is basically the bridge between your homepage and your product pages. It helps a user navigate to the section of your site they want and find the specific product types they are looking for.10. Google: On How To Handle Negative SEO Attacks - Negative SEO, also sometimes called “black hat SEO,” involves the use of malicious tactics on your site to tarnish your reputation with Google and steal search engine rankings for important keywords to be used on a competitor's site. This week, a user asked Google Search Advocate John Mueller on how to handle Negative SEO Attacks, such as competitors building spammy links to your domain.? Mueller's advice is to ignore the problem. That's it; ignore it. Here's his full reply:“I'd just ignore them. Think of it this way, if your competitors are competent, they won't build links for you. If your competitors are incompetent, the links won't have any effect.”FYI: Google ignores many links, such as low-quality links a bad actor might build en masse in an attempt to damage a competitor's rankings. Therefore, website owners and SEOs should ignore said attacks since Google won't count the links against a site's rankings.In the past, Muller also suggested that you shouldn't rush to use the disavow tool if you're concerned about negative SEO. This is because Google ignores the spammy links, so there's no need to disavow them. The disavow tool is more for recovering from manual action penalties. However, there's nothing wrong with using the disavow tool if it makes you feel more comfortable.

Advertisers spend millions of dollars yearly on Google Ads for one simple reason: they work. However, which type of ad is better for your business?To help avoid wasting your marketing dollars, we are going to explain the differences between Display Ads and Search Ads so you can better determine which is right for you.To watch the full video of this episode visit: https://fusiononemarketing.com/google-display-ads/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps:0:00 Welcome to Marketing and a Mic2:39 What are Search Ads?4:34 What are Display Ads?6:15 Display Ads vs. Google Search Ads10:18 When to Use Search Ads16:23 When to Use Display Ads22:37 Final Thoughts

One of the keys to successfully building a successful Social Media Campaign for a Car Dealership is the Content.Take this challenge: How many ads are you currently running in social media? How often are they updated?How many different Ad Sizes are you using?Are you using Video? (What Size?)What platforms are you Advertising on?The intice® Content Creator will generate Hundreds of different Ad Variations of content in multiple ad sizes for multiple ad platforms such as Google Display Network, Facebook, Instagram, Twitter, YouTube and TikTok.You can choose to utilize the intice® Agency to place and manage your Advertising or choose do this on your own.#digitalretailer #Facebook, #Instagram, #Twitter, #YouTube, #Google Display.

Marita Fullinck no iba a dejar que nada ni nadie se pusiera entre ella y sus sueños. En el episodio de hoy, Marita nos cuenta como llego de Villa Mella a Dublin, hogar de las oficinas principales de Google en Europa. Marita descubrió su interés por el mercadeo trabajando en un call center local donde llego a ser gerente a los 22 años. Despues de unos años trabajando, Marita decidio irse a estudiar publicidad y mercadeo en Greenwich College en Inglaterra. Durante su carrera universitaria Marita se capacito en temas de mercadeo digital y programática, una nueva rama de la industria del mercadeo. Estas herramientas permitirían a empresas a mejorar su alcance publicitario y su comprensión de los clientes a través de data y canales digitales emergentes. Antes de llegar a Google, Marita trabajo en varias empresas publicitarias lideres en mercadeo digital con clientes de renombre internacional como eBay, Google, Expedia. Aunque se encontró con obstáculos en su ambiente laboral al ser mujer y latina en Europa, llego a ser una de las únicas mujeres dominicanas en las oficinas de Google en Europa, Asia y el Medio Oriente. Hoy en día trabaja en Google Display y Video 360, una plataforma de mercadeo que le permite a empresas gestionar todos los aspectos de sus campañas publicitarias desde medios, data y diseño creativo. Aquí siente que puede hacer una diferencia a grande escala ya que trabaja con empresas como Calvin Klein, Tommy Hilfiger y Vodaphone, clientes de Google Display y Video 360. “Tu no puede empezar a correr si no batea”, nos cuenta Marita Fullinck. Ciertamente, Marita, vive lo que predica. En este episodio, Marita nos exhorta a lanzarnos y luchar por lograr nuestros objetivos a pesar de tener dudas y obstáculos en el camino. No debemos tenerle miedo a tomar riesgos y empezar desde cero ya que puedes aprender algo de todo trabajo y experiencia laboral. Escucha este nuevo episodio del Podcast “Dominicans en Tech” y suscríbete al newsletter A través de las plataformas de Spotify, Apple Podcast y YouTube puedes escuchar el episodio 38 de “Dominicans en Tech”, una iniciativa del Ministerio de Industria, Comercio y Mipymes (MICM) que cuenta historias de profesionales dominicanos que están creando un alto impacto en el sector tecnológico alrededor del mundo. Además, te invitamos a seguirnos en las plataformas digitales donde nos escuchas y en nuestras redes sociales @DominicansEnTech para acceder a todo el interesante contenido que tenemos.

#Facebook, #Instagram, #Twitter, #YouTube, #Google Display. In this video David Farmer, CEO of intice, talks about a content strategy for Digital Media Marketing that includes Massive Variations of Content.

This episode tells about how to make fully use of Google Display ads for purchase or remarketing. Different types of google ads bidding strategy are explained. Best practices are present at the last of podcast. Happy listening!

Esta semana hablamos de cómo optimizamos las campañas de Google Display. Explicaremos cómo tratamos los emplazamientos, cómo mejoras los anuncios, que opinión tenemos de los responsive ads.Link del episodio: https://ppccast.com/85-como-optimizamos-las-campanas-de-google-displayÚnete a nuestro Telegram: https://t.me/joinchat/AqQnCBJgzLXsVxmvwqlA5Q Propón tu idea para nuevos episodios: https://ppccast.com/proponer-idea/ Envíanos tus preguntas a: https://ppccast.com/preguntas/ Web: ppccast.comIcons made by Freepik from www.flaticon.com

Here were the resources we covered in the episode: Episode 51: Boosted Posts Episode 7: Account Organization Episode 36: AB Testing Strategy Episode 17: Leadgen Forms Episode 20: Audience Sizes NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.   Show Transcript What are the top challenges that LinkedIn advertisers face? How do you get around them? Well, we're tackling them directly from the community this week on the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. So we asked you, the LinkedIn Ads community, for the top challenges you face on the platform. And today I'm going to share our recommendations, explanations, how to overcome them, work arounds, anything like that that would be helpful to your largest challenges. I think it goes without saying, but a huge thank you to those of you who responded by providing your challenges. We always love to hear from our listeners and we certainly love to explore all the different areas of LinkedIn Ads. Alright, let's hit it. Okay, longtime listener of the show Maninder Paul says, "I want a schedule feature! It would save so much hassle. Is there another way to automate ad scheduling, say only on weekdays, just trying my luck, smiley face." She followed that up by saying, "Curious, do you let the ads run over the weekend, or keep them strictly for weekdays." So lots of questions specifically about scheduling. And we'll definitely have an episode about this in the future. But this is super, super important to be able to schedule on LinkedIn. We know that the majority of the traffic patterns are going to follow the patterns of the general work day, which is not something that we see on the other ad platforms. And the fact that LinkedIn has never released a scheduling feature is actually just kind of embarrassing. For lots of years, I did things like waking up early to make sure I unpaused campaigns at certain times and pausssed at the end of the day and pause before I left for a weekend. I'm pausing when I came back. So even if you can't really schedule your campaigns, at least automatically within campaign manager, there are lots of different things that you can still do to test everything that you're asking about. So it is manual, but you can test different days of the week. That's actually pretty easy because even if you're just letting your ads run, you can still analyze your data by day of the week. And LinkedIn lets us do that pretty easily. When you start pulling in data from your analytics platform, and CRMs, that's when you can start to figure out what times of day certain leads, or certain lead quality is occurring. So I would highly recommend, you know, at least to start out, go ahead and run your ads across all days of the week, but go back and analyze and if you find that your weekends are bringing in a higher cost per lead, or a lower quality of lead, that could be a clue to you that you might want to pause on the weekends. But as fair warning, we've had several clients who actually perform better on weekends and less on weekdays so we end up bidding them up over the weekends, or even trying to fully exhaust their monthly budget based just on weekends. So totally depends on the strategy, the audience, the offer the client, all of that. Like we've mentioned before, ad scheduling is definitely a challenge. That's why we came up with our own internal scheduling tool. So if you partner with us, you get free access to the tool, along with access to our full team of experts. So little bit of a plug there. But yeah, we've felt exactly the same painn, and we turned to technology to solve it because LinkedIn obviously wasn't gonna do it. Another longtime listener of the show and friend, Leonardo Bellini says, "Hi, AJ, I have some questions or issues." And he lists three points here. Number one, "As you know, it's now impossible to use message ads here in Italy. What's the best LinkedIn ads alternatives?" Number two, he asks, "When is it meaningful to use message or conversation ads?" And then number three, "Speaking about follower ads, I have noticed are not performing and are a bit expensive, which is the best campaign or approach to increase a LinkedIn page follower count?" So this is something that we haven't talked about on the show before. But in Europe, because of GDPR, LinkedIn basically took all of the sponsored messaging ad formats, message ads, and conversation ads just off the table. And I certainly hope their lawyers are hard at work trying to figure out how they can make these work, because they are certainly helpful ad formats. That being said, I've talked about in the past how they are LinkedIn's most expensive ads on average, and they probably only work well in about 5% of the cases that we see. They work best when you have a personal invitation. So Sponsored messaging looks like it comes from a person. And if it's just saying, Hey, I thought you'd like to download this white paper, or I thought you'd like to talk to our sales rep, those things don't feel personal and because you pay for the sand and not for the click, if you have an offer that doesn't get clicked on the overall cost per click and therefore cost per lead becomes insanely expensive. Here in North America, we see an average of like $28 to $58 per click on these message formats. So most of the time, I would say, not a big loss. But if you do have a really good personal invitation type of offer that would work well, and you happen to live in Europe where we can't use them, my recommendation would be, if you can't use the sponsored messaging ad formats, use sponsored content ads, instead. Most of the time these perform better anyway, they will feel less personal. But most of the time, they'll have a lower cost per click, and therefore a lower cost per conversion. And because they're right there in the newsfeed, which as we know, is the default experience for both desktop and mobile users of LinkedIn, you'll definitely reach quite a few people. It won't be quite guaranteed delivery, like the sponsored message ad formats are, but as good as it comes. Then, for your question or point on follower campaigns, there are two ways through advertising that we can increase followers. The first is, like you mentioned, follower ads. Now follower ads are a variant of a dynamic ad. And we see dynamic ads usually costing anywhere between about $6 to $8 per click. Well, one of these variants, the main call to action is to follow the company. So they're not high in volume, it's really hard to get a lot of followers from these ads, just because they're over in the right rail, which is only on desktop so immediately, you're cutting out like 80% of your your possible users here who could see the ads, and we find that they have about a 50% take rate. So on average, you're gonna end up with like a $13 to $16 cost per follow, which, if you ask me across any other platform, I would say that's insanely expensive, but if that's your goal is to get more followers, that's by far the the most cost effective way to do it on LinkedIn. The next way that you could do it is by using sponsored content ads. And specifically by choosing the engagement objective. When you use the engagement objective, it puts in the upper right hand corner of the ad, a company follow button. So what we've tried in the past is put an ad together where the main call to action is to hit that button, like, make sure to follow us for more like this. The cost per follow on these are much higher, because the call to action isn't nearly as easy, not nearly as direct, but it can be because it's in the newsfeed, meaning it's going to be seen by people on mobile as well. It could be a good combination effort in conjunction with your dynamic follower ads to work together. We're running this for several clients currently who their main objective is to get new followers. And yeah, definitely the cost per follower are higher from sponsored content. But when we use them in concert with each other, we can get a higher volume of followers in the timeframe. Another longtime follower and fan of the show, Lindsay Beaulieu. Lindsey, I hope I'm pronouncing your last name right, feel free to correct me. She listed four challenges to her on the platform. Number one, "The ability to easily change campaign objectives without having to duplicate the entire campaign. Other platforms enable us to change objective depending on what we're optimizing for." Alright, Lindsay, I'm going to tackle this one straight up, and then we'll move on to your other ones as well. You're right. If you go to a campaign and you tell it to duplicate, there's no way to change the objective. So if you are duplicating a video ad campaign with a video views objective, oh, sure, you can change the name of the campaign and the targeting. But it's going to be a video views objective and a video views campaign when you're done, which really isn't all that helpful, especially like you're intimating here, that you're testing and changing different objectives based off of your actual business objective. Imagine that, it's smart practice. So the way that I do it is I go into the campaign that I want to duplicate. And when you scroll down right below the targeting, on the right side, you'll see view audience summary and save audience. So if you hit save audience there, it lets you basically make a copy that sticks to your personal LinkedIn profile. It's not in the account, you as the ads manager now have this saved, and you can reuse it on any account that you have access to. So you save a copy of this audience and then you just go through the normal campaign creation process. And basically right as soon as you start creating the campaign, right next to audience, you'll see a drop down that says saved audiences. When you click that, now you'll see the one that you just created are saved. So what you're doing is rather than duplicating the campaign, you're creating a new one and you're just bringing the targeting over. Of course, that means you still have to name the campaign, you still have to set your objective, you still have to set your bid and budget, but at least your audience, if this is a group campaign, and you've gone out to go find 100 groups to fill up your targeting there, this is helpful, it's at least a time saver. So she lists two challenges here, "A low number of lead form submissions", and "High costs per conversion". So these are definitely challenges on the platform and from what we found, there are several contributing factors here. So the low number of lead form submissions, we find that most of the time, it's because the offer is not attractive enough to make people actually want to fill out the form. And so our job then as advertisers is to find out what is it that our audience actually really wants? What would they be willing to sacrifice, their email address, and first name and last name for. If your offer is truly great, people will jump over any hurdle to get access to it. So I know that puts a lot of pressure on us as marketers to research and find something that our audience likes. But really, everything hinges on your offer being actually attractive. Some other contributing factors that add friction to this, though, are things like asking for too much information or excessive fields. Just because you're using LinkedIn lead generation forms, and everything gets auto populated into the form, it doesn't mean that you can ask for 9, 10, 11 pieces of information and expect that it's going to have a great conversion rate. Anytime that we are asking for more information, even if it's auto filled, people get a little bit suspicious and protective of their data. Also, if you add what we call high friction fields, so fields like forcing them to put their work email address in rather than just taking their login email address, or adding their phone number, these fields are high friction, because the user actually has to type and its information they usually try to guard really closely. They've got to really want that offer that you're presenting in order to fill out those fields. So if you're using too many fields, or any of these high friction fields, that will cut down on on your conversion rates here. Something else we've noticed, if you're using LinkedIn lead gen forms, the form itself, at the very top, you'll get an opportunity to give them a little bit more information than the ad itself was giving them. I like to think of this as like a cheerleader step, when they get here, you can be like you're one click away from getting access to these awesome, amazing insights that our researchers come up with basically telling them you're on the right track, you've made the right decision to open this form. Keep filling it out. Now, of course, if you're not using LinkedIn lead gen forms, and instead you're sending people to a landing page, the biggest element we've seen here that leads to low form fill rates, aside from the offer just not being inherently interesting, is page load speed. So if you're sending traffic to a landing page, and you have a redirected link, so LinkedIn automatically will create an lnkd.in shortened link. Or if you're using your own bitly links, that probably takes a full two seconds right there to just work through that redirect, especially on 3g connections when someone's not by Wi Fi. If your pages taking 3, 4, 5, 6 seconds to load, when you're talking about eight seconds all ina and people when they click on an ad are like, yeah, I didn't really want it that bad and they bounce. So LinkedIn will report the click, they'll say you're paying for this, these 16 people clicked. But you look at your analytics and you're like, analytics only says four people made it here. Well, that's not because LinkedIn is cheating you, it's because they came to the page, but left before analytics was able to track the visit before that tag was able to fire. And of course, low conversion rates lead to high cost per conversion. So Lindsay, that takes care of your third point there. And your last one here, "Creating a look alike audience off of detailed targeting". So for anyone who doesn't know, you can create a look alike audience inside of LinkedIn's matched audiences based on pretty much any audience that you have collected there. So you can do a look alike based off of your website retargeting or lists that you've uploaded. And what LinkedIn is doing in this case is looking at the original list and trying to find people it feels like are similar but not on the list. So we can't create a look alike based off of LinkedIn's native targeting specifically using matched audiences, but you can by the feature that they've added in there that's auto checked all the time called LinkedIn audience expansion. Now in general, we do advise against using audience expansion in about 100% of cases. For several reasons, performance has never been great. From our experience, it tends to muddy our audiences. And we can't actually analyze this audience separately from the native audience that we've selected. So basically, our campaigns targeting gets dirty, and we have no way to tell like what parts dirty and what parts clean. So that's why we don't like audience expansion. But if you're trying to find a lookalike version of native targeting that you've done inside of a LinkedIn campaign, then audience expansion is your best way to do that. I would absolutely love to hear from any of you who have had a really good experience with LinkedIn's look alike audiences. Because in every case that we've ever tested, our explicit targeting beats the look alikes every time. When we do use it, though, we always make sure to layer additional native criteria on top of the look alike audience to put some guardrails on it, like we'll usually put a geography and securities or usually not something like job titles, it's too restrictive, but things like that to just put some guardrails on it to make sure we're getting the right people in. But again, anyone who's had really good experience with lookalikes, please do write us in the show and let us know. I'd love to see an example of this. Abby Kelsey mentions a really, really good one here. She says, "Strategies for ABM campaigns, organizing audience sizes, key offerings, stages of the funnel, etc. It can be hard to do tailored content and offerings for different ABM campaigns and balanced audience size and personas". Abby, you're so right, this is a huge, huge pain. And it definitely requires a lot more of a deep dive. So as a little bit of a hint, we have an upcoming episode on ABM I would imagine here in the next month or so. There's too much in this question to simply answer here. But stay tuned for that episode, because we'll dive really deep. But thanks for that awesome question. Efrat Dekel mentions, "Hi, AJ, my questions are about boosted posts. What's the best practice to mix them with the overall LinkedIn ad strategy? And how do you demonstrate their ROI to clients?" Thanks, Efrat, I have one really, really good answer for you. Actually, if you go back and listen to episode 51, it's pretty much all about boosted posts. So go and check that one out. All of your questions will be answered there as well as anyone else who has that same question. Longtime follower of the show, Felicia Gheorghe, says, "I've been testing out different ad formats for the same audience and I find it particularly annoying that you need to make a new campaign for let's say, a lead gen form with an image format, and a new one for lead gen form with a video format, same audience and same offer. Plus all the waiting in between to gather data for each format. Of course, I wouldn't run them at the same time to compete against myself in the auction. Would be cool to hear your thoughts on this. Thank you." Alright, Felicia, I have really good news for you. At least I think it's good news. What you're experiencing here is something that that we as advertisers have faced for a long time, and LinkedIn have heard our concerns there. So last I heard they were working on being able to have multiple ad formats within the same campaign. And so if it works, the way that I think it's going to, we will have a campaign that represents the audience. And then underneath that campaign, we'll be able to insert different ad formats. So you can have a video ad and a single image ad, and maybe even a sponsored message ad going to all the same audience. I think that would be super, super cool. I love the concept, I would definitely use it, it would definitely cut down on the number of campaigns that we have in accounts. You did mention, of course, we wouldn't run them at the same time to compete against myself in the auction, I do want to clarify something here. As long as you're within the same ad account, you're not going to compete against yourself in the auction. So when a new piece of ad inventory opens up, LinkedIn is going to look at your account and find maybe you have several campaigns that are all ready to show an ad in that one slot. So certainly LinkedIn auction is going to have to decide which of your campaigns and which of those ads get to show there. But it's more like cannibalization, where they're taking an impression from one area of the account that could have gone to the other, but less of actually competing against yourself. When I think of competing, I'm thinking like bidding yourself up in the auction and making you pay more. That will happen if you're running two separate accounts for the same client gets the same audience, but as long as it's all within the same account, don't worry, you're not actually bidding yourself up. I know it's annoying, but at least for the time being, what we do is just go ahead and create a separate campaign for every objective, every audience, and every ad format. And what we do is we put a naming structure in place to make it really easy to sort out which objective is being used, which audience is being targeted, and which ad format it is. And because of that naming structure for our campaigns, it makes reporting a lot easier. So if I were you, until we have that feature of being able to put multiple ad formats in the same campaign, I would take a really good look at your naming structure of your campaigns, and see if you can put something together that makes it a lot easier to measure, analyze, and watch. Alright, here's a quick sponsor break. And then we'll dive into more of the challenges and possible solutions here from the community. 20:47 The LinkedIn Ads Show is proudly brought to you by B2Linked, the LinkedIn Ads experts. 20:56 If the performance of your LinkedIn Ads is important to you, B2Linked is the ad agency you'll want to work with. We've spent over $150 million on LinkedIn Ads, and no one outperforms us at getting you the lowest cost per lead, and the most scale of your ads. Were official LinkedIn partners and you'll deal only with LinkedIn ads, experts from day one. Fill out the contact form on any page of B2Linked.com to chat about your campaigns. We'd absolutely love to work with you. All right, now let's jump back into the additional challenges. Again, we have a loyal listener of the show, Alex Panchuk. He says, "Not being able to target or make adjustments by device. In 2022, it's so 2000ish". Alex, I totally agree. And not having any scheduling options like running campaigns Monday to Friday and not Saturday to Sunday. Even far newer Quora, Reddit, Tik Tok, etc. all have them. Alex, I totally agree with you, I think it's pretty ridiculous that we don't have scheduling. I know I mentioned it in a previous answer here, but I do hope at some point that LinkedIn realizes the value and importance of doing that. I know they've gotten the feedback. I know I've given it to him. So hopefully they'll take it to heart. Again, that's why we created an internal tool to do it. We needed the functionality, so we just had to build it. Brett Creed asks, "Is there a way like on Facebook where you can do social interaction retargeting for anyone who has clicked on your ads, page, or engaged with you in any way minus the people who have completed the lead gen form? Seems so simple on Facebook, wondering if you have any secrets you could share?" Really good question. So LinkedIn does have the same type of thing where they have these engagements that they can retarget, but the engagements are so much more limited than what Facebook allows. We can't retarget people who've liked or commented or anything like that. The best that we do have though, we can retarget those who have opened a lead gen form. So at least if they've shown enough interest to click on the ad, you can retarget them that way. The most effective way though to get people into your retargeting audience is to target 25% video viewers. So what you can do is basically upload a video ad that's less than 10 seconds long, call it something like eight seconds, and then retarget anyone who has watched at least 25% of that, that way, anyone who passes the two second view mark, which is like a quarter of everyone in the audience, usually you can at least get them into your retargeting audience. But I really, really hope we get this in the future. LinkedIn has rolled out so many more of these engagements that you can retarget, like a company page visitor, for instance, there's so much more they can do here. And this is especially valuable because website retargeting across all the platforms is just it's drying up, it's dying, with the death of the cookie. Tom McAllister asks, "Do you have any thoughts on campaign organization? Recently came into a new business that just started running LinkedIn Ads with an agency. That agency created top of funnel and middle of funnel campaign groups with about 19 campaigns in each of them." Tom, really good question. Check out episode seven of the podcast about account organization, I go into a lot more detail there. We don't like campaign groups, they tend to not do much at all, they just take up space and make you have to click through more levels. So we'd probably end up doing something similar to that other agency where we're creating, like, significant numbers of campaigns at different stages of the funnel. We just do it all in one campaign group, usually, unless we absolutely had a reason to split it up by campaign group. Hopefully that agency is doing a good job. It sounds like if they're willing to go in and create 20ish campaigns per campaign group, hopefully that means that they are pretty good at what they do. But, certainly come hit us up if you ever want a quote. Mark Nelson says, "Hey AJ, I love the show. I'm struggling setting up an ABM campaign with limited audience sizes on LinkedIn, Google Display, and Facebook. Say that you have 200 target accounts for your ABM campaign and you upload your contact audience, say 1000 contacts, averaging five per account, and assume LinkedIn matches 90% plus. If 25% of the audience interact with my ads, and I create a new audience for this, so as to target to the next stage, I'm stuffed as my audience isn't large enough. Could you come up with some specific pointers to address the issue?" Mark, this is really, really good. I love the way that you've laid this out, I will have the ABM episode coming up in the next probably month or two. But in short, LinkedIn is absolutely amazing for account based targeting. But it is terrible at being able to customize the messaging by account, you always have to have at least 300 people in an audience for it to be able to serve, period, which is a huge limitation. My suggested strategy here is add as many accounts as you can, you obviously want these audiences to be as large as possible. And don't use job title to match on these accounts. Try to use something that's a little bit more broad because LinkedIn only understands about 30% of job titles out there. So if you can use something more like job function with seniority to narrow in on those five contacts per account, you'll match a larger amount. But then even getting 25% of your target audience to interact with the ad, it would be hard to count on that and especially all of that happening within the timeframe that you're allowed to create a retargeting audience, which is 180 days. So my recommendation would be to flight your messaging to that audience, to that ABM audience. So rather than relying on having two separate campaigns, one being the original audience, and then one retarget, anyone who interacted, I might suggest, and you could actually do both of these strategies concurrently. I would suggest run the brand awareness messaging to that first audience and then once those ads have run their course, then show more of like a middle of funnel or bottom of the funnel type of ad and work them down. What you'd be doing is hitting the same audience and saturating them over time, in hopes that they would naturally be ready for the next step in the funnel. And then hopefully, by the time you've done this a few times, the engagements that you did get on those ads, hopefully, things like a 25% video view or a lead form open, you could get an audience that's larger than 300, to be able to retarget them at the next step. Next challenge. Laura Conti says, "Hi, AJ, thanks for your precious podcast. It would be amazing to go into depth with optimization. I listened to your podcast and it was interesting. How to optimize step by step? What is statistical significance? How long to run a campaign to decide to stop and optimize? Thanks." All right, Laura, great questions, great requests. But I definitely can't fully address all of those aspects here, Episode 36, which you've probably already listened to. That's a really good resource on how I think about optimization and testing. But this is really good feedback. I'll plan a future episode to go through more of this. Addison Witt says, "The quality of lead generation forms. Any recommendations on manual fields to add to the form?" Addison, check out Episode 17, where we go into a lot of depth on the lead gen forms and we do touch on quality. This isn't what you're asking, but basically, anytime we use lead gen forms, we do get feedback from sales teams talking about how the lead quality dropped. And that's kind of unfair to say it's not because the people in the audience are any less quality. But it's usually because we've made it so easy for someone to convert that more of the people who didn't decide to convert, end up converting, and they may not be as committed or have the need you solve. The classic answer here is to add a work email field because most sales teams and most lead scoring algorithms will look at an email address that's like a Gmail or Yahoo email address and they'll call that low quality. But it's still problematic if you add the work email field, because it's not going to autofill in the vast majority of cases. And so now you're telling users who are on their mobile devices, that they have to stop and type in their work email, with their thumbs on their mobile device, which is a lot of effort, and we will see the conversion rates drop from doing this. But then there is no way to validate that it actually is their work email, they might still type in their Gmail. And so because of this, there have been a lot of companies who are big spenders on LinkedIn, that can't use the lead gen forms, they have to send to a landing page where they can actually validate and qualify the email that's being written is not one of the free services out there. If you're ever in that circumstance of where you have too many leads for your sales team to work with, you can always add a little bit of extra friction to just further qualify them so that sales is only dealing with the cream of the crop. But, most of the time I would say I hear marketers talking about how they just want more leads and more scale. We had an example of a client who they needed to collect someone's net worth. And obviously, we can't target by net worth on LinkedIn. So what we did is we created a net worth drop down manually. And we'd give ranges would be like $0 to $200,000, and $200,000 to $1,000,000 and then all of those different ranges, and then that's a manual field that they have to fill out. And so if that is a requirement that they have a high net worth or a low net worth, you do get that data from the form field. So I hope that answers your question. Hopefully, it's helpful. Ben Milsom asks, "Dynamic URL parameters. Facebook ads has a ton of quality of life features that blow LinkedIn out of the water. I know it's a larger platform. One feature I miss the most is dynamic UTMs." Ben, I totally agree with you. I have been wanting dynamic URL parameters for so so long, I hope I'm not breaking any sort of confidences by saying this. But the good news is, this is coming. LinkedIn knows that it's a high priority and they've reassured me on several occasions that this is on the roadmap, and it's coming. I don't know if that means it's two months out, or two years out. If I had to predict I would guess something like six months. Then Nayan Prakash says, "If I take an example of sponsored Inmail ads, the only challenging part is to identify those audiences who have opened the message ads. I know LinkedIn doesn't give any option to populate a list based on openers. What's your thought?" Nyad, I hope I'm saying your name right. You're absolutely right, we get opens from message ads and conversation ads, but we don't have the ability to retarget people by whether they've done that or not. And honestly, an open is something that is so low in commitment that I don't expect them to ever give that to us, I would sure expect something like if they clicked on anything, like within a conversation ad if they clicked on any of the options, I could see that or at least clicked on a positive option, or clicked on the call to action from a message ad. I mean, the more engagement retargeting options that we get, the easier it's going to be to justify using LinkedIn campaign manager for retargeting. The more audiences the better, which is really going to help when cookies are dead here in the next year. One little bit of warning here is that message ads in general have something like a 55% open rate. But my gut tells me that a large portion of them and I don't know how many, but a large proportion are opening it just to mark the messages read so that it's not calling their attention as they're looking at their inbox. Probably the best thing you could do in this case, if you're trying to build a retargeting audience of those who've engaged is probably use a conversation ad, and then try to trigger the lead generation form to pop up because you know, you can retarget anyone who triggered a lead gen form opening. Obviously not in a tricky or a spammy way, but that's probably the best way to do it. I wish we could insert a video into one of these ads and then retarget video viewers, but lead gen forms are probably the best you're gonna get. Okay, Quentin Clair says, "Targeting efficiently, small audiences in niche markets versus needing critical mass to perform." Quentin, these are great points. For the bit about audience sizes, go and check out episode 20 of this podcast. But the bit about critical mass to performance totally depends on your definition of performance. For example, for us, we probably wouldn't be very happy with an account that was spending less than like $5,000 a month. But to some marketer, if they had a $1,000 or $2,000 a month budget, they would be fine spending that over the course of three months and being patient, and they would call that performance. So for us, we would suggest if you're targeting in North America, making sure that you have a budget of at least $5,000 a month. We find that usually your AB tests become statistically significant to the conversion level so you get a statistically significant cost per lead, and a conversion rate after spending $5,000. We also recommend audience sizes of 20,000 to 80,000 per campaign. But that doesn't mean that you can't have a much smaller or a much larger target audience size. It's just if you have a really large total addressable market, we would break that audience down into segments of 20,000 to 80,000 people. But if you're smaller than that, that's totally fine. running campaigns with 300 people in them is totally fine. It's just not going to spend very much and may or may not be worth your time, depending on what your time's worth, or what you consider to be highperformance. Small audiences maybe won't spend much but the value of dripping something out to your ideal market over time is still a lot more value than not showing at all. So it might be worth running some of these small audiences Hope that helps. Alright, I've got the episode resources for you coming right up so stick around 35:03 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 35:14 If you have any of the same questions that our community members had, go and listen to the episodes that are recommended around those topics, those will be super helpful. We'll have links down below in the show notes. Also, if you are new to LinkedIn Ads, or you have a colleague who is or someone that you're trying to train, check out the link in the show notes for the LinkedIn Learning course that I did in partnership with LinkedIn. It is an extremely good course if I don't say so myself being the author and it's also really inexpensive compared to anything else that you'd find out there, especially for the quality. LinkedIn Learning does a really good job. And of course, look down at your podcast player. If that subscribe button isn't already lit up, hit it for me, especially if you want to hear this in the future. If you don't leave it off, that's fine. Please do rate and review the podcast in whatever player you use or podcast platform. Any review, I'll give you a shout out and it is very, very much appreciated to help get the show shown to all the other ad professionals out there who need it. And of course, with any show feedback or questions or suggestions, shoot us an email at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

The FI GROW team discusses Google display ads versus Google search ads, and when it's appropriate for community banks and credit unions to leverage the two to drive conversions for their products and services.

The new year is coming and in the business world you're probably hearing a lot about Google Ads. Facebook isn't really doing as much as it used to so more and more people are trying to crack the code for Google ads or finding someone who can do it for them. I'm going to take today's lesson, or podcast as a lesson myself, because there's a lot of work I personally need. So we get an email, like most people come on the show, say, Hey, I got this Google Ads expert. I'm like, perfect. We're getting all kinds of questions on this. So we brought him on today. Nik Tsoukales founded REALTOP after spending more than 15 years growing multiple sales teams, call centers, and businesses using digital marketing. In his career, he's been awarded multiple INC. 5000 Awards for fastest-growing private companies in the United States, been responsible for multiple business turnarounds in the financial space resulting in millions of dollars in revenue recovered as well as organically growing multiple companies online dominating organic SEO, Google PPC, and Social Media. Nik and his team of digital marketing experts are responsible for more than 89k actual clients acquired using online marketing and counting with a diverse range of business types including financial services, dental, medical, legal, real estate, and more.Three Things You'll Learn in This EpisodeWhy content is important to rank organicallyWhat you can do on Google that you can no longer achieve on FacebookHow to get on the first page of a Google searchResourcesRealtopReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast is the end of what really 2021 We're about to get in 2022 and 2022, you're going to talk about doing some new things. And one of those new things that have started about a little bit of a buzzword in the industry, are Google ads. I actually saw a post about it this morning and one of the Facebook groups. Hey, do I know anyone that can run my Google ads for me? Because my guess is that Facebook's not doing what it used to. And that's the only ad platform real estate industry has ever actually attempted to do anything on. And they're resorting to Google ads. And you know, personally, I've been doing those YouTube ads for about nine months. I've not cracked the code I've had. But I've generated my business from nowhere. I optimize but I also am running a lot of Google Display ads right now those are doing really well. I'm getting a lot of for retargeting purposes, I love them. But I'm going to take today's lesson, or podcast as a lesson myself, because there's a lot of work I personally need. So we get an email, like most people come on the show, say, Hey, I got this Google Ads expert. I'm like, perfect. We're getting all kinds of questions on this. So we brought him on today. Nick, why don't you go ahead and tell everybody who you are, what you do. And then let's get into this interview.Thanks for having me on Mike. My name is Nick Collis, I own a company called Real top marketing. out of Boston, Massachusetts. We help all types of professional service businesses, including a lot of real estate brokerages, financial services, companies, and so on, generate tons and tons of qualified leads using Google ads, amongst other things. But I would say that's our that's our core focus we've generated to date. And this isn't actually counting every single client but over 89,000 paying clients using Google ads. So that's our that's our claim to fame.Yeah, well, let's get it. There's all kinds of questions about Google ads. And you guys, these are the ones that pop up at the top of the search results. So you see ad and it's like blue font. And if you're not number one, no one goes to page two. That's why people are doing them. You either get there two ways we either SEO and rank there, which I'm going to go on a wild limb and say 99.9% of the real estate and mortgage industry don't have enough content to rank organically.So how are you? How are you going to compete with Zillow and Redfin and these guys that have 100 People just writing content, it's difficult for the sole practitioner, even even a local brokerage to even come close to what they've got going.So walk me through from a real estate agents perspective, let's do this in three ways real estate agent, lender, and then seller lead generation, so people own homes, because these are the top three topics, and how we would reach these people. First off, let's go on to the targeted. What can you do on Google that you can no longer do on Facebook?Well, there's there's kind of a fundamental difference, right? So you have and I'm gonna actually put aside display for a second. I mean, we're going to put aside the majority of YouTube for a second and just simply talk about the two fundamental differences between Google search ads, so be a little bit more specific, and even just Facebook ads, okay. Facebook is an amazing platform, you can create zillions of cheap leads. I mean, it's it's it's a powerhouse right now. But it's disruptive marketing. So someone isn't necessarily looking for what you have to offer when you put that ad in front of them. Okay. And that's okay. Because, you know, if, you know, if they're interested, if the demographic and they inquire, eventually you're going to have business, okay. There's no question. It's a powerhouse. But Google, especially Google search ads, you have people that are super high intention, they're looking for what you have to offer when they see that ad. They might have already tapped on the shoulder of their referral sources and said, Hey, you got a guy that that can sell my house or you Hey, you got a guy that house they already did that? And and they didn't find someone. So what do they do? They just went to Google or they're just slightly introverted, have no friends and they just live on Google. Right? And they search for companies there. So what we find is the actual sales cycle because these people are so motivated, the sales cycle is far shorter with these people that are looking for your services, so long as you can as long as the searches exist, okay, cuz sometimes you have markets that the searches just aren't there. Okay, as long as the search exists, you can get in front of them with an ad that doesn't oversell which we can talk about that, and then get them to some sort of landing page experience that literally matches what they were looking for. You could do business very, very quickly using Google, um, you can turn a profit very, very quickly. Now, the cost per click is going to be, I mean, it could be 10x, what you're paying on Facebook, but you should be able to, in a lot of cases generate revenue a little quicker, even if it's more expensive. It seems you we can typically get cash flow, cash flow working a little earlier, if that makessense. Yep. So we're talking about intent based versus disrupting somebody's couch? watching the Kardashians. And, and he's right, your costs are going to go up higher. But it's going to be a better quality lead overall, because it's people that are looking for what the hell you do they need this help. So you're solving somebody's problem with it. So that makes a lot of sense. Why don't we hit into targeting and just start with search, it's not getting to display it. So So box search ads, I'm sure you're targeting the same, but let's start with just search ads for the real estate industry.Who can we target? I mean, here's the cool thing about search, okay. It's not necessarily a matter of picking the right age group, or, or you know, the right audience, okay, you can really target people just based on searches. And you can add some other filters, obviously, your you know, your zip codes, you know, you can only do business in a certain area. But you can, you can target people that are looking that are typing in exactly what you can offer, okay, so you don't have to worry about making sure that that audience matches exactly what could possibly be a customer because you're not, you know, you're not disrupting, you're not disrupting them. Okay, they're, they're looking for it. So really, you're targeting I actually think it's a lot easier. Now, some industries tend to be or the searches tend to be so broad. Okay, so we have clients that are attorneys, and yet people that literally search for attorney, okay, but they need a malpractice attorney, and they'll go to 10 Different attorney websites, you know, looking for malpractice attorney. And every time they click on one of those websites, or those ads, they're wasting someone's cash, unfortunately. So an industry like that can be very finicky, and very tricky when you're doing your keyword bidding in real estate can be as well, because you could bid on literally the word, sell my house, get a bunch of different variations of that, and people just looking for websites to, you know, value their house like Zillow, and they're not necessarily looking for a real estate professional. And that's where, you know, when we have someone that is kind of new to Google ads, okay, and maybe they don't have a massive silicides budget, okay, but they're doing you know, they they're doing great business in a particular zip code, what we'll typically do is we'll target keywords like, you know, real estate broker real estate company, we won't just, we won't target just the word real estate or real estate listing, we want someone that is looking for the professional, the actual person that's going to assist them. And that allows us to do away with some of the garbage traffic that won't tarnish the lead ever.Let me stop you right there. super interesting. Whereas most people, and we're talking about keywords. So yeah, there's just a couple of ways you could run ads in Google. And even before I go into this, you could reach people who type in certain keywords, which is what I believe is best practices. Yep. But you could also do several other different forms of targeting, and you could target them based on demographic income, all this other kind of crap, right? Interest, all this other stuff. But from everything I've seen, yeah, I think the keywords is what people are what works the best. But what's interesting about what he just said, was not necessarily focused on the keyword that they type in, on the problem they have, but the keyword that they type in based upon the person who could help them solve it. That's a difference. Right there. So if you didn't catch that, think aboutthat. That's, that's one of the filters, otherwise, you're just gonna blow a ton of cash. We've seen agents do it, they're bidding on literally real estate in their zip code. And they're getting all of Zillow traffic, people trying to price out their house. And there's, there's, there's no money there, you know, or they're getting a lot of people that come to the website, and they do want to poke around, or they'll use their, their home value engine, you know, whatever. They're running on their website. And that's great. You can capture some data there. But I usually suggest doing that as kind of a phase two of Google. So phase one, I usually like to launch campaigns, people looking for the professional. Even if the traffic isn't a ton of traffic, the leads will be quality. It'll be super high intention. And once we've sort of maximize the campaign like that, and we've kind of squeezed every Anything we can out of it in terms of how many leads we could generate at the right price, then we'll move on to like a phase two, which is an additional campaign that's a little bit more broad. Knowing that we're gonna get some tire kickers, we're gonna get some guys that click around, we're gonna have a higher bounce rate. But you know, you just work out the formula at that point a little differently.And when you guys are searching for different keywords, a lot of people are aware, you guys just using keyword planner in Google, are you guys using anything in particular, I have a follow up to that.We're a big, big fan of keyword planner. But also we're a big, big fan of SpyFu, SpyFu SpyFu has been our go to lately, I mean, because we can, we don't have to totally reinvent the wheel. And I think that's something important for a lot of the listeners out there. I mean, you know better than anybody, especially with social media ads, you can see what the other guys are doing. Facebook will give you the data, Google will give you the data. And now these third party engines can literally give you everything. So why try to reinvent the wheel just use one of these toolsin tow, arresting how much money that people need to spend on something like Google ads, you know, like they get the hit a campaign, they are more expensive. How does someone know? And in this some I struggle with too is like when you look at the audience size is based on impressions, and my brain looked at just looks at different like there was like millions and millions and millions no matter what. So like when you're sitting there like looking at a Google ad? Or a keyword like how do you determine which is the right answer? How much do you need to spend to actually make an impact? I see a major drop off or pick up in Facebook when I go over 100 bucks a day versus under it? And there's all it seems like that's almost like that threshold. But is that true for Google? And how does that work?Yeah, Google. I mean, I hate to say it, right. But the barrier of entry is definitely higher than it was five years ago, way higher than it was a decade ago, when I really first started getting into Google ads. So we'll get you know, we'll ever brokerage or a professional services business hit us up and say, hey, you know, I want to test this out with $500 in ad spend the first month. And as much as I'd like to help them, what we find is when we do the numbers Google's been around so so long, that they're already companies occupying those top three spots, they've already made their money back 100 times. So now they're playing with the houses money in terms of marketing spend. So they'll just auto bid for those top spots. So the little guy, he doesn't have that low bear event she wears, you know, with social ads, at least you're paying for impressions. So you almost have not almost you're not completely but an unlimited inventory. With Google, it's like you're limited with the number of searches, you're limited to those top three to four spots, page two is essentially totally useless. So the barrier of entry is much higher. When I get an inquiry like that, I tell people, what's your budget for the year? And if it's not at least $1,000 per month to start? I tell them don't even waste your time yet, you know, get out there start knocking on doors, you know, start posting tic tock videos, because I don't think it's going to be for you.Yeah, that makes a lot of sense. And I do see a certain audience size that's relative to that, or are you just you? Don't you even look at that?Well, yeah, sometimes we'll have a customer that's only doing business in a particular zip code. And, and we do the you know, we jump at the keyword planner, and we do our forecasting, and we find that, you know, this 50 searches in that particular zip code. And, you know, if you if you take it two or 3% click through rate, and then you take 20% of those clicks, turning and deletes really, what do you get maybe a lead? You know, so you wonder, like, all the time management that goes into monitoring these campaigns, is it worth it to get a leader to where maybe you could be out there, I don't know, going to your local chamber of commerce meetings and asking for referrals and getting the same thing. So yeah, you want to have a decent pool size. Imean, that requires me to get up off my ass and actually do some though. So I mean, what the hell I want. That's too much work.Funny story. I was at a chamber of commerce meeting the other night, a random town that I don't live in. It was like a wedding crasher Chamber of Commerce meeting in Bill burrs brother was there randomly lives in the town. That's funny.Interesting, man. So um, also, I noticed when you're doing Google ads, there's different like, they could say, like, let's just say I type in real estate agent, real estate broker realtor. And then it says, you want a specific keyword search? Or do you want it very broad? What do you guys do on like a phase one when you're starting a new campaign for something like that?Great question. So for those of you that have never run a Google campaign, when you bid on a keyword, there are three different ways you can bid on a specific keyword. So let's use that example. Let's say real estate broker or even real estate company, right? You can bid on real estate company exact match, which is they have to type that exact thing in exactly how we just said and wrote it. Then you have phrase match, which is a slight variation of real estate company which could be like those Worst real estate company, the best real estate company, some variation of it, and then you have a broad match. Okay, and broad is a recipe for disaster for almost every campaign early on, because that could be a sentence with the word in it, it could be real estate sucks, it could be the word real attached to, you know, find me a real juice, juice press machine, like any variation of that word, or that phrase that you can imagine it's too loose. So usually, when we start these campaigns, especially in real estate, we're starting with exact match, it doesn't produce a ton of traffic, but what we find is the traffic is super quality. And even if it only generates a few leads, here and there, we know the clients not burning through their cache. And then we build on that the majority of companies and actually Google suggestion, if you deal with a Google agent, they're not going to like this, they usually want you starting with broad match. And then they tell you to prune the tree to thin out your campaign from all the bad searches. By then you blown through 10s of 1000s of dollars, you don't have to you can do the opposite, start small and then add slowly. Google's a for profit company, keep that inmind. But in a lot of the you're doing the keyword research, like we'll just say, Buy house sell house fast, a lot of the wholesalers and the rehabbers, you see all their keywords, they do different variations of sell my house fast or something like that. But if you're like if you're narrowing down your area and say your local business, like during the search isn't high. What type of keyword volume do people need to look at? If they're thinking about researching some other keywords to start hitting?Well, I think it's a matter of conversions, right? reverse engineering the formula, okay. So let's say your goal is to get I don't know, four deals a month out of your campaign, okay. And you know, out of those four deals, you need to generate, I don't know, 20 leads, okay, and you know, the traffic that's going to come to your website, it's real estate, it's a little bit loose, only 5% of the traffic is going to turn into a lead, then you can kind of reverse engineer that and say, you know, I'm going to need to generate, you know, to generate those 20 clicks, I'm going to need to get, what's the math there? How many clicks 20 divided by? So this is why God gave us calculators, right? So 20 divided by, so we're going to need to generate 400 clicks per month to get to those four deals. So if you get with a pro that's been doing it long enough, that's the question. They're gonna say, hey, how many deals you want to generate from this. And the other thing they're going to say is, what are you willing to pay per deal? What's your cost per acquisition? That's another thing. Some people like, alright, let's generate traffic. All right, traffic sexy, but I rather say, hey, professional realtor guy, right? If I can get you a deal today, how much are you willing to pay in marketing expenses for that? Yeah, I make 10 grand on a deal. I'm willing to pay two grand and marketing expenses. Great. Let's reverse engineer that. And I'll take a formula like that. I'll reverse engineer that and say, Alright, we need 400 clicks. Right now we're looking at $6 A click in the zip codes, you can do business in $6 a click, you're gonna spend? Yeah, 2400 bucks. Do you have the budget for that? Oh, you don't, don't waste your time. You know,that's a it's crazy. I'm sure this is like an all the professional industry, not just in real estate. And it makes our egos feel better. Like when we're getting a bunch of like, leads and people you see us on Facebook, like Oh, I got I'm getting $5 per buyer lead and you're like, great, we got to go through 700 of those until you actually get to closing and we feel like it. Here's why we look at cost per lead versus cost per listing contract. And any rehabber if you guys listen to a few of the episodes ago, tune in to the one with Dustin defrays. And he runs his he's talking about you know scaling in a local operation and owning properties. And his whole thing is not cost per lead it's cost per contract. He doesn't care about the cost per lead. And he'd rather get five leads a month than to get 300 tire kickers and it saves them a lot of time it saves them a lot of energy for conversion, but that's the way that we have to start thinking that's how you always have to be thinking our business is so fucking ego fold. It's like we just care about what people say. It's like Mee Mee Mee Mee Mee like none of us ever did true like I was so bad at running business with numbers until just about three years ago and even when I moved out here in San Diego, I look back and it's embarrassing. When I look back at my career as a real estate agent How much should I throw at the wall and I would literally just feel better about myself because I had leads coming in and they stroke my ego when I really should have just said dude I didn't even know my ad cost was but I was probably losing money to be honest with you. Right and people don't look at it that way because if I haveleads coming in there oh keep the leads that come in the leads are coming. Pluck the leavesDude, give me the damn contracts.You know, what I've noticed is I did that early on in my career, my last company, we did a ton of volume. And we reach a certain plateau, we hit it, we ran a bunch of different marketing campaigns, we did well, but then we reached a plateau. And then I met with some guys that are running companies that are 10 times the size of mine. This was a financial services call center. And McCarthy's guy so big, and I met with this one guy, and he's like, what's your cost per acquisition? And I was like, it's $100. He said, Well, I pay $200 to acquire a customer. So I'm like, wow, you pay so much more. But his operation was TEDx. And essentially, he created that threshold for himself. He said, I'm willing to pay $200 to acquire clients. And what he would do is he would go out into the marketplace, to call centers, to marketing companies, to agencies, he had so many different people funneling him business, because he knew, I'll get to $200 If you can get me a deal. That was it, how it plays out in terms of ad cost agency fees, and everything that that was just like logistics hitting care about that. But he got to the point where he was setting up sales people were setting up sales organizations just selling him files at 200 bucks a pop, and he would just buy him ready to go deals. So if you can figure out your your cost per acquisition, okay, you can go out into the marketplace and hunt for business, okay, it's free business at that point, if I can give someone $200 I give you $200. And you can hit me 300. What do I care if if I pay 200 or 100? It's free money at that point. And I think that's the difference between the big guys and the little guys, they have that number, and they hunt with it all day long. And that's why they've got these massive operations.I mean, it's, it's for the individual though, it's, it sounds like it's a big, it's a big nut for a lot of people realistically, and they throw up when it's just getting started. You guys, it's like once you get started, like what was I ever worried about? But it's that first month or two? And you're just wondering if it's gonna work. And you know, there's a lot of BS out there. So I understand but you got to put a risk your entrepreneur dammit, like you don't just it's not an easy road, man, you want to sell a lot of houses will take a lot of risks. When you know, you have to just the way it's all it's what we've all done. Anybody in the same I'm sure you have very similar stories, mind you probably risks something. And now you have a good successful business. Well, you fail forward and everything we do, and this is just another one of those things. Let's go into display ads a little bit. So we just talked about search ads, guys, what are the ads for search, you get popped up was talking about how display ads work a little bit. And if you can start getting everybody the concept, butgive you guys a quick summary display, as well as discovery which is part of it. Literally just when you're browsing the internet, you have a lot of websites that are getting paid by Google to have banners all over their websites, right and they get a commission for it. So you're popping around your Gmail, you got ads there, you're popping around YouTube, you got banner ads there and picture ads there. You're popping on different websites that have Google embedded on their sites for to make some cash. And you see these banners everywhere. It is very much this it's very much disruptive marketing in the same way Facebook is okay or Instagram ads are Snapchat ads are obviously they're not as dynamic, you know, you're not going to have you know, really cool video pop up on someone's random website for an ad. But those banners are there. The cost per click for those are way, way, way cheaper than a cost per click for someone that is searching for what you have to offer for search, and they serve a purpose. Okay. What we like to do, Mike is we like to start using display in tandem with search for remarketing purposes. So that people that are leaving the website, we'd like to we'd like to show up everywhere they go, whether it's YouTube or anywhere on that network and we'd like to use remarketing obviously, inside the Facebook Instagram network to but will first use display to take warm traffic and warm it up a little bit more usually try to try to hit them with an offer to get them back into the site. That's usually phase one. Phase two with display is cold traffic. Okay. But and this is a big, but it's a different beast. Okay? It's disruptive marketing, it's cold traffic. It's not something that get that can just be done, you know, where you get the clicks. And that's it, you usually have to remarket your, your display traffic as well multiple multiple times and actually immerse them with YouTube ads with Facebook ads with Instagram ads. So if you're doing cold display, you should be hitting them on social you should be hitting them on YouTube with video. That's the way to make that effective. And also, you know, you got to realize that that sales cycle online just just in this part of the funnel, the marketing part of the funnel, it's going to be much longer than that. In a search ad, okay. And then on top of that, when you're generating these leads, the sales cycle of those leads is going to be much longer as well because they might not necessarily be ready to buy today. But they still want to be part of your ecosystem getting info from you. So your longer marketing cycle, longer sales cycle but display. By the way, the majority of businesses that I work with, they never even get to graduate to display. They never fully maximize their their marketplace in search. So it's very rare. We even go to display for cold traffic. We're usually just hanging out there for remarketing most of the time, that's exactlyhow I'm using it. Hey, guys, I want you guys go ahead and do a test right and I want you to go visit WWW dot real estate marketing do.com www dot real estate marketing do.com. And I'm going to be all over your ass wherever you go. No matter what you're going to see what we just talked about.Yeah, in your dreams in your sleep, like like Freddy Krueger just everywhere, everywhere. That'd be. That'd be neat. If we could just market to people in their dreams. Like while they're sleeping.It'd be great folks, the people, you give it to the one that's exactly how I'm using it. And that's refreshing to hear. You say I'm just using it for retargeting, retargeting my YouTube views and I'm retargeting my website visitors. And I'm returning my emails throughout that, but that's very, very good, cool. Anything else you think we need to add in here? That I don't know, anything that I think people should know.Yeah, my suggestion is that this is just the more of a general tip. And then this is actually coming from a sales guy. I'm a sales guy before I'm a marketing guy, I got into marketing because I needed to generate my own leads, okay, and I didn't want to waste my time, maybe I'm lazy, maybe I just want to be efficient, call it what it is. But if I get on the phone with 10 people, I want to be able to close a minimum of two or three of them minimum. And I want high intention people. So don't be afraid to pay a high cost per click, don't be afraid to pay a big cost for lead, focus on quality, quality, quality quality, because that's going to get your cash flow moving, right? Okay, that's gonna give you the shortest sales cycle. And when the cash flow is right, you can keep buying leads, you can spend as much as humanly possible. In fact, you will, you'll, you'll, you'll want to spend as much as you can, it's a funny thing, when you can get a return on marketing, any sort of positive return. It's, it's unbelievable how much more money you want to spend. It's like making money on the stock market, it's pretty addictive, very similar to it.To every company grows, it's how you scale you got to figure out what that number is, in your guyses business. If you're a realtor, it's at cost per listing contract or post cost per contract. If you're a lender, it's cost per Loana. If you're an investor, it's cost per contract to doesn't matter. You're buying houses, and a lead amongst all three of those audiences is going to be worth something different based upon how much money you make on it. So you also have to take that into consideration. Folks, most of you guys, if you're an agent, you're making two and a half percent of the sales price, right? You're making fucking $10,000 On the low end, usually in most markets nowadays, too, sometimes. $20,000. So like for you to, that's what you want to look at is like, Hey, I'm gonna make $10,000 per closing, would I pay? $2,500 a lead? Yeah, if I knew that was gonna be the case. Do you think you could turn in and lead for $2,500? Someone gave you just one a month?And yes, the question. No, callthis fucking guy up. Steve. Why don't you tell him what your stuff is? God plug your stuff. Oh, sorry. Oh, Steve, Nick. We're Steve. Yeah. I thought you're gonna be on the show to know Nick, go right ahead and plug them in. Tell them where they can learn moreabout. All right, you guys can hit us up at real top.com Not to be mistaken for real tour.com It's not an art. It's the real top calm. You can go on there request a free consultation with myself or someone from my team. There's no charge. We'll spend you know half an hour an hour with you over over a zoom call or face to face and you're in the Boston area and we'll just strategize you know what's not working what's working we'll help you come up with a plan that you know just make a making make a zillion bucks in 2020I love it man. Thank you for your insight, folks. Thank you for listening another episode of The Marketing new podcast you guys know where to find us if you don't like I said visit the website so I can re follow you all over the freakin internet I'll see you every website WWW dot real estate marketing do.com And if you need someone to start building your personal brand with video, we will do it all for you. You don't need more videographers you don't need more leads. You need more dudes with script added distributor video content costs after and we'll dial in what exactly your branding and video strategy is and make it really easy for you all in us a couple hours a month. Talk to you guys later. Have a good weekend and Merry Christmas. Thank you for watching another episode of the real estate marketing dude podcast if you need help with video or fine Finding out what your brand is visit our website at WWW dot real estate marketing do.com. We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule a time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.

Pour ce dernier épisode de la trilogie Publicité sur Google Ads, je me penche finalement sur Google display & Youtube Ads. Dans cet épisode je vous explique comment le ciblage fonctionne sur Google Display & Youtube avec des bons trucs! Ensuite on s'attarde aux bonnes pratiques sur chacun des placements soit Display et Youtube. Bonne écoute!

Falls Dein Unternehmen dieses Thema ebenfalls weiter ausbauen möchte, dann sollten wir mit einander sprechen. Sichere Dir jetzt ein unverbindliches Gespräch auf innoway-media.de

#PPCTalks da bu hafta Display Kampanyalarında Performans Odaklı Optimizasyonlar üzerine konuştuk.

This week on the Digital marketing Scoop, Mark is talking about Google Ads versus SEO (Search Engine Optimisation). During this episode, Mark is talking about which is better for your business, whether you're starting out or looking to re-strategise your business to get more leads and sales.With the Google Search Results page having changed over the years, Mark gives some really good advice on Google Ads versus SEO.Follow CLIQ on:Facebookhttps://www.facebook.com/cliqmediaandmarketingInstagramhttps://www.instagram.com/cliq.ieTwitterhttps://twitter.com/Cliq_ieLinkedinhttps://ie.linkedin.com/company/cliq-media-&-marketingYouTubehttps://www.youtube.com/channel/UC1PmmAJcTTQ-XWDfTyzbiwgTikTokhttps://www.tiktok.com/@cliqtok

This week on The Digital Marketing Scoop, Mark is talking all about Google Ads and how it has changed over the years and you can use it to grow your business. During the episode Mark talks about the ecosystem that lies within Google Ads including YouTube, Google Search, Google Shopping, Google Display and Google's Display Network.This is a very helpful episode for those that are looking to grow their online ecommerce business.Follow CLIQ on:Facebookhttps://www.facebook.com/cliqmediaandmarketingInstagramhttps://www.instagram.com/cliq.ieTwitterhttps://twitter.com/Cliq_ieLinkedinhttps://ie.linkedin.com/company/cliq-media-&-marketingYouTubehttps://www.youtube.com/channel/UC1PmmAJcTTQ-XWDfTyzbiwgTikTokhttps://www.tiktok.com/@cliqtok

Was das Google Display Netzwerk ist und wieso Du es für mehr Umsatz brauchst erfährst Du in der heutigen Folge. Höre Dir die Folge jetzt an. www.commerce-or-die.online Gemafreie Musik von www.frametraxx.de Unsere Station-Voice https://www.abi-chriette.de/ #commerceordieonline #codo #mehrumsatz

Contact us: https://www.lyfemarketing.com/digital-marketing-services/social-media-advertising-services/Google Display ads are a great move for any business, because they generate a lot of awareness across the Google Display Network. And the great thing is, making them doesn't have to be hard! Tune in for our tutorial on how to design Google Display ads in Canva.According to Google: "Display ads are ads that are shown on the articles, videos, or websites that consumers browse."And you show your ads through the Google Display Network, which is "a collection of over two million websites that reach over 90% of Internet users across the globe."Needless to say, Google Display ads can generate a lot of reach and brand awareness for your business.And today, we'll tell you how to create your own, so that you can drive great results. ➡ Check out our blog: https://bit.ly/3jR0h7u➡ Learn more about our PPC management services: https://www.lyfemarketing.com/digital...➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

We answer your questions on Google Display ads so you can get a much better understanding of what is possible. What is the display network? Do you have to make the banners? Can you do animated banners? Who sees the ads? How much do they cost? Are they good for lead gen? Search & Display combined, is that good?

Today's guest is Joe Zimmer who is the Director of Customer Acquisition & Growth at Ripl. He will share all his optimization secrets when it comes to advertising across a multitude of digital marketing channels (Paid Social, Google Search, Google UAC, Google Display, Apple Search Ads, LinkedIn, and YouTube). Topics Covered: 02:28 - Website traffic vs app traffic - what's converting better? 04:14 - How to optimize web traffic to app users 06:51 - Top of the funnel optimization to growth hack user acquisition 08:56 - Visual of Ripl's onboarding flow 12:02 - How to scale user acquisition 14:53 - What channel is better at scaling 18:17 - Wysefit App Audit 29:21 - The Google UAC hack that creates better targeting and lower CPIs 31:44 - How do you compare Google UAC for Android vs iOS 32:35 - Apple Search Ads campaign structure 35:54 - Is 50K a good starting budget? 41:26 - Butlr app audit 52:56 - What's the best channel for getting started with paid acquisition? 54:30 - Apple Search Ad's CPT starting point You can watch this video: http://youtu.be/jK2yQU-27fw Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Auf über 2 Millionen Websites kannst du mit Google Display Ads werben - aber ist das überhaupt sinnvoll? Wie du die Bildanzeigen im gigantischen Google Werbenetzwerk richtig einsetzt und die relevanten Nutzer für dein Werbeziel erreichst, das erfährst du in diesem Podcast! Jetzt bei der Smarketer Academy kostenlos einschreiben: https://www.academy.smarketer.de ||| KAPITEL ||| 00:00 - Intro 01:00 - Was sind Display Ads? 04:06 - Remarkting bei Display Ads 10:49 - DSK - Display Select Keywords 11:58 - Similar Audiences: Ähnliche Zielgruppen 13:10 - Affinity Audiences: Zielgruppen nach Interessen 15:36 - In-Market Audiences: Kaufbereite Zielgruppen 17:39 - Placements: Websiteplatzierungen 19:29 - Topics: Themenausrichtung 21:36 - Placements ausschließen 23:19 - Demographics: Demografische Ausrichtung 25:55 - Custom Intent: Benutzerdefinierte Zielgruppe 28:04 - Customer Match: Kundenabgleich 29:12 - Zwischenzusammenfassung 30:05 - Best Practices für Google Display Ads

On this episode of Marketing Tip Tea Time at 2:22 we talk about if Google Display Ads are right for your business. Google Display can reach 90% of internet users worldwide, across over 2 million websites, news pages, blogs, apps, videos, and on Google sites like Gmail and YouTube. With so many channels and avenues to reach your target audience, there's no question these can be a huge value-add to your business. In this episode, we'll talk about how they work and what kind of value they provide.

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy podcast talks about pay-per-click (PPC) advertising and why you may want to consider utilizing it for your business. He provides insight on the terminology and reviews the steps to ensure a successful PPC campaign.  EPISODE HIGHLIGHTS: Intent-based searches allow businesses to target people who are in certain phases of research and/or the buying process. There are more than 6 billion searches across search engines per day worldwide. Google alone processes 3.8 million searches per minute. PPC is more affordable than traditional marketing methods such as TV, radio or billboards.  Identify your goals upfront. Do you want to build brand awareness? Do you want to capture ROI on your ad spend? Do you want to generate leads? Jason explains the terminology associated with PPC: cost per click (CPC), cost per mille (CPM), click-through rate (CTR) and cost per acquisition (CPA). When you utilize PPC, you can target prospects based on geography, demographics, devices used, time of day and keyword searches.  Google Display allows businesses to use affiliated websites as virtual billboards, providing access to 90% of internet users worldwide. There are five steps for creating a successful PPC campaign.  One, establish goals. Two, choose your target methods. Three, determine the ad spend. Four, analyze results. Five, use the results to further refine the ad strategy.  It can be difficult to find an agency that can consistently deliver great results. Sometimes it’s better to utilize in-house staff to manage your company’s marketing needs, particularly for PPC.   3 KEY POINTS: Pay-per-click advertising is sophisticated, affordable and very effective when you consider the rate that people use search engines. With pay-per-click, you can target audiences based on geography, demographic, device, specific times of the day, keywords and website behavior. Set your goals, pick your targeting methods and analyze the results. Look for the return on ad spend and then make data-driven decisions to refine your ads and your ad strategy.   TWEETABLE QUOTES: “If you’re not advertising on Google, you’re missing a real opportunity.” - Jason Duprat   RESOURCES: HEA Facebook Group for Digital Businesses: https://www.facebook.com/groups/HeathcareEntrepreneurAcademy/ HEA Facebook Group for Bricks & Mortar Businesses: https://www.facebook.com/groups/HealthcareEntrepreneurAcademyBrickandMortar/   #HealthcareEntrepreneurAcademy #healthcare #entrepreneur #entrepreneurship #podcast #ppc #payperclickads #onlineads #onlineadstrategy

Both Google and Facebook generate over 80% of their revenue from advertising, clearly because of their extensive reach. That’s why Facebook remarketing and Google Display Network comes in handy with generating personalised and targeted ads to users. These tools help to increase brand loyalty, awareness, and click-through-rate.  On one hand, Google is the world’s largest search engine. But on the other hand, Facebook is the largest social network. Both mediums are the perfect place to advertise, but for different reasons.  After marketing for a long time, at Web3 we know that it is never one size fits all.  Does this sound like something you want for your business? We discuss which advertising network is best for you and has the best ROI: Facebook remarketing or Google Display Network.  Within each network, we break down: How it works How it can help Their display features Other factors to consider   Google Display Network Google display ads help to promote and advertise your business on Google web properties, including YouTube, Blogger, Gmail, and more. Google Display Network embeds ads into websites that use Google advertising. GDN can often be confused with Google Search Ads, which display the ads as text-based search results above the organic results. Overall, GDN is an opportunity to build brand awareness and increase the click-through-rate of your site. When your website receives clicks, a portion of your money goes to the service. However, this percentage of money does not come without its pros. Google display ads offer an impressionable global reach. It also allows you to connect with users of over a million websites, such as news articles or blogs. Important Features Google display network offers a variety of display formats. They include text, image, flash image ads, in-video ads, mobile web, and mobile games. They are all designed to capture the attention of potential customers. You are bound to find your desired target marketing through at least one of the available formats. Although, these aspects need to have approved specifications based on their display ad requirements.  How does Google Display Network work? GDN offers a variety of targeting options to ensure your advertisement is targeting your desired and relevant audiences.  I bet you’ve noticed certain ads appearing on the webpages you visit in your spare time and wonder, how did they know I’m interested in that? Well, Google notes its users’ previous site visits and clicks, using cookies to link your interests and demographic categories, showing you these highly targeted sites.   Facebook Remarketing Facebook remarketing includes displaying target ads to audiences who have not progressed on your website or have abandoned their cart. Cart abandonment has recently increased. It can be immensely frustrating pinning down why your audience is clicking through and bouncing around your site or adding items to their cart but not progressing. Facebook tracking pixels will identify these users and deliver them with highly targeted ads to lure them back into where they left off. Cool, right? People spend more time on Google, yet Facebook receives higher pageviews. It is because it can target them more times. Frequency is key to most marketing strategies. Facebook remarketing is the perfect way to win back lost traffic, as it allows you to target specific demographics showing your ads up front and center. Facebook Newest features When it comes to ad creative, Facebook has gone above and beyond over the past couple of years. They introduced their ‘instant experience’ which showcases a product or service from the user’s screen. With the inclusion of a 360 video, mobile devices are now interactive and engaging. This new inclusion makes for a fun, sophisticated and professional experience for your customer to reconnect with your business.  How does Facebook Remarketing work? To target these customers, you must first create a custom audience. These could be existing customers or people who have interacted with you on other platforms. Then add and test your pixels manually or via tools like Shopify. It is a valuable platform that can target your lost leads, increase conversion rate, and cart abandonment issues.  Reasons for Consideration People are, on average, spending about one hour on Facebook, which is significantly lower compared to the combination of Google’s web properties. Facebook remarketing also has a lower click-through-rate, potentially being affected by the minor ad formats and options for display compared to Google Display. The placement of these ads includes newsfeed, sidebar and mobile.  Summary Facebook remarketing and Google Display Network can increase your ROI and rapidly grow your business in conjunction with organic advertising. Overall, it comes down to what your business needs and the behaviour of your audience.  Transcript James Banks:Hello everyone. And, welcome to another episode of the Web3 Marketing Debate show. I'm your host, James Banks. Joseph Chesterton:And, I'm your cohost, Joseph Chesterton. James Banks:Today we will be debating remarketing. Specifically about the two gorillas in the room, Facebook versus Google Display Network remarketing, and which one is best? I'll be debating for Facebook remarketing. Joseph Chesterton:And obviously, I'll be talking about the Google Display Network. James Banks:So, Joseph for why is the Google Display Network better at remarketing, or better for remarketing compared to Facebook? Joseph Chesterton:Well, firstly what is Google Display Network and Facebook marketing? Google Display Network is often confused for Google search ads, but it shouldn’t. It's a completely different part of the Google advertising suite.  Display ads can help to promote your business. When browsing online, people see ads on other websites. Those ads are put/injected into those websites via the Google Display Network. These ads can be placed on any website that uses Google advertising, YouTube, Gmail or mobile apps that use Google Display Network advertising.  Websites hosting the Google Display Network script, get a portion of the money once the ad gets clicks. As a result, Google gets to display the ad on their website. The Google Display Network reaches most users worldwide and has millions of websites using it.  What's Facebook remarketing, James? James Banks:Facebook remarketing, is quite similar to how you describe Google Display Network. However, rather than your remarketing ad displayed on any one of the thousand websites in the Google Display Network, it only shows up on one website, Facebook. This will appear if you have the Facebook pixel on your website, and active Facebook ads remarketing campaign. You can configure your settings, controls and marketing scripts via our previous episode on a Google display versus direct integration through Tag Manager. But essentially, with Facebook remarketing, your ad can show up to these users’ Facebook.  When they enter your website, they get ‘cookied’, and once they’re on Facebook, depending on your settings, they will see your ad. That's essentially how it works in a nutshell.  You can also choose your remarketing ads to show up on other Facebook properties, such as Instagram and Messenger. You also can select and choose which platform you wish your ad to show up in. Joseph Chesterton:So, which one produces the best results? The answer to that is like how long is a piece of string. It comes down to what you need.  So, where are your customers hanging out?  Google Display Network, covers 95% of web traffic, so that’s all your news outlets, blogs, and random cat video websites. If they’re using advertising on their website, it’ll most likely be through Google Display Network.  If your customers are on those websites, you can target them using Google Display Network. Whereas, with Facebook remarketing, you're just limited to Facebook’s platforms. So, if that's what you're targeting, then Facebook may be the solution for that. But chances are, your customers won't be just on Facebook, they'll be going across any number of websites. Google Display Network, will cookie the user and display your ads across multiple websites, then you can essentially have a billboard right in front of the user's face, across their entire online journey.  However, with Facebook remarketing, they use the Facebook pixel to track you so they can see where you're going around the web, but it's not until you returned to Facebook when you get remarketed to. Overall, Facebook is essentially just a couple of apps. Whereas with Google Display Network, you're targeting the entire internet. Done deal. James Banks:Well, not quite Joseph. Yes, Facebook might not have the actual width or breadth of individual site placement. However, the activity within its platforms is dramatically higher with higher dwell time.  For example, people spend a lot more time per day on Facebook, as opposed to any one of the thousands of sites in the display network. As the saying goes in advertising, the business that is the most recent and frequent and front of mind is the one that ultimately earns customer loyalty and the sale. So, if your audience is spending a fair bit of time on Facebook, Instagram, or Messenger, and your remarketing messages are showing up in front of them everywhere, you don't want them to get burnt out.  There is a high chance that they could click through and potentially make the sale because they spend most of their time there. But, as you said, it's very situationally dependent on the business, and how they're marketing and advertising. It’s one component of a big piece of the wheel.  So, why would you say Google Display Network is better for lead generation or sale generation, as opposed to Facebook remarketing, Joseph? Joseph Chesterton:It comes back to where your customers are hanging out. They may spend a lot of time on Facebook, but their entire online journey (if you consider every single website that a user visits) will take up the majority of the time.  So, with that said, if you're able to put banner ads or billboards, essentially, in front of people and target them across every single website, then it kind of can feel more natural. Whereas, with remarketing, you have to wait until they return to Facebook.  It just feels like they're stalking you.  The great thing about a display network is if you go to one site you can set triggers, so that if they go to another site, then a different or a similar ad can be displayed.  You can get crafty with your advertising so that it's easier to sell. Customers will then more likely be able to see your ads and buy from you. There's a really good story I heard, it's about a small toothbrush or toothpaste company... This smaller company were trying to get into Walmart or one of the big department stores. They worked out where the head office of Walmart was and their geolocation.  They set the display network to target only people in that specific area. The ad was something along the lines of ‘Walmart staff have stinky breath - that's why they should stock this toothpaste and, all their problems will be gone.’. Something along those lines. They targeted the head office of Walmart who was in charge of the stocking and became visible to the people at Walmart. After seeing it all over the internet, they ended up contacting the toothpaste saying, stop this, you're ruining our reputation, we don't have stinky breath. This then opened up the conversation to stock the toothpaste brand in Walmart.  The amazing thing was that they only spent tens of dollars on their advertising, and were able to target the people in Walmart.  If they had done that on Facebook, then perhaps they wouldn't have been able to have the same effect because that ad was everywhere. And it made the people at Walmart think that this toothpaste company was spending millions of dollars to advertise it. This toothpaste that they stocked was inferior to the one that they already stocked. So, it's a pretty interesting story that they used the Google Display Network to do that. And, they did that with pennies, versus targeting millions of people.  It was a very interesting thing, if you're smart about it, you can target people and cause a big impact. It just depends on your ability as a marketer, I guess, because yes, you can do lead generation on Facebook, but can you target specific people across the entirety of the internet? James Banks:I love that story. But I'd argue, you could probably have gotten a better result by doing it through Facebook. I don't think Facebook ads were in play when that story happened.  But, here's the thing, they could have remarketed to anyone that works at Walmart as an example, or has visited the site and works at Walmart. And then, they show them an ad set of, a Walmart person with stinky breath, or whatever it might be. Which is arguably more targeted than just using a geolocation filter.  This is the thing where I think Facebook wins... when you do the good old Google versus Facebook debate, it still is a tried and tested method. It allows you to target friends of friends. So, you have someone that has entered your site, and their friends meet your targeting criteria. You could then have that remarketing ad show up to the friends of the friends, through custom audiences, things like that. So, it can give you different options of targeting, a little bit more personalised targeting as opposed to the display network.  However, as we have said earlier before, it does depend on how you're marketing your business. For example, if you are using Facebook ads, non remarketing, like straight-up Facebook ads, brand Allegiant campaigns, someone enters your site and it makes sense to remarket to them.  They abandon your site.  You go to e-commerce, they don't check out. It makes sense to remarket to them with a cart abandonment ad through the Facebook platform, cause that's how they originally discovered you. However, ultimately if you're remarketing on Facebook, then why not also include remarketing across the Google Display Network?  As we mentioned earlier in the piece, recency and frequency is a core component to being able to have the brand that wins the brand loyalty of the uneducated customer, at the end of the day. So, being able to combine both of them is typically how we approach things, and then being able to tailor the targeting and the platforms accordingly, depending on the context of the business, the products and services being offered.  So, with that said, Joseph, is there anything else you wanted to add to this debate? Joseph Chesterton:No, I think I'll just echo what you said. It depends on where your audience is and what you're selling. Chances are your clients are going to be in multiple places. They will be on Facebook because it's the largest social network in the world.  But, they also will access dozens of other sites where the Google Display Network will work. So, what better way to sell to them then every single place they go online.  So, I would say both are just as good as each other. You just need to know who to target. James Banks:Well, I think that's a wrap. So, again, thank you so much for shooting into another episode of the Web3 Marketing Debate show. Hope you enjoyed that and learned something new. We will be in your earbuds, hopefully again, real soon.  So, with that said and done, have a lovely day. We'll talk to you again real soon.

Google Display, quand on est pas initié, ça peut faire un peu peur.  Quel budget choisir ? Comment vérifier les sites où je suis diffusé ? Toutes les cases précochées par Google sont-elles vraiment pertinentes ? Pas de panique, avec Louis nous vous avons concoté une checklist de 8 étapes pour devenir un crack du display et dompter l'algorithme de Google ;) 

Luke and I discussing all the basic of Google Display Ads, content covering What are Google Display Ads Eye catching Banner Adverts On Websites “Google Display Networks” Get in front of new potential customers or previous website visitors Purposes: Awareness, Consideration, Sales/Leads. CPC Method: manual Methods, Setting your own bids and budget. Info and Links Business Growth Academy and Coaching - www.adampayne.me Facebook Page - Give it a Like! - https://www.facebook.com/AdamPayneConnect Twitter Handle - https://twitter.com/AdamPayneFInsLM YouTube - http://bit.ly/BGACYouTube The Business Growth Academy - online courses, masterclasses, digital resources - www.thebusinessgrowthacademy.uk Feel free to join my Private Facebook Group - The Business Growth Academy - a safe place where Entrepreneurs and Business Owners can Network, Share, Collaborate and Support one another in Growing a Balanced Life and Successful Business - https://www.facebook.com/groups/BusinessGrowthAcademyUK

Most online businesses are hooked on traffic. It's like a drug –– they think if they just get more traffic, all their problems go away. Because traffic equals sales, right? On the surface that seems right, but Ryan is here to dig deeper, and explain why that isn’t the whole story. TRANSCRIPT Jon Macdonald: There's a common saying that there are only three ways to increase the revenue of an online business. You get more people to visit your site while keeping your conversion rate the same, or you can sell to more people who are visiting, thus increasing the average order value. Or you can convert more of those visitors coming to your site into customers. There is a reason that more traffic is first on that list. It's where most e-commerce brands focus because usually they can throw more money at ads and see traffic increase. So it's the easy button for them. But most online businesses are also hooked on traffic. It's like a drug. They think that if they just get more traffic, that all of their problems are going to go away because traffic equals sales, right? But on the surface, that seems right, but my guess is that if we dig deeper, that just isn't the whole story. It's safe to say that everyone wants more traffic, but is all traffic good traffic? Today that's what we're going to find out. Ryan, I'm interested to get your point of view on this as always. Ryan Garrow: I'm excited to touch on this one because it comes up in 2020 more often than I thought it would be. And I think it's unfortunate, but it's also nice because I get to help redirect thoughts and how people are coming to that conclusion. But it's always surprising when companies come to me and they're like, we just need more traffic, go find traffic. Interesting. Okay. Let's dig into that. Jon Macdonald: It should be fun. Okay. Look having optimized websites for conversions for a decade plus now, I think I know the answer to this, but let's just start high level. Is all traffic, good traffic? Ryan Garrow: Hopefully most people in organizations listening to our podcast and they've gotten this far down the road already know that not all traffic is good traffic, and it's not all the same. There's different purposes, for different types of traffic, different purposes for driving traffic to different parts of the page. So, no, it's not all the same. I find a commonality, and this is probably something that's been consistent for a very long period of time. That's why it stays consistent. But companies that have investors or they're chasing investors are constantly talking about site traffic. They fall into that first point you made I think all the time like. The site is going to convert traffic. We already know that. All traffic on the internet converts at 2%. that's a metric that's been thrown out for, I don't even know how long. I even use it sometimes just to give people a ballpark. Here's what you're going to pay for costs. 50 clicks gets you a sale. At least that's a barometer to start with and most people will be like yeah, 2%, I've heard that number before. When in reality, you know this 2% could be great and 2% could be terrible. Jon Macdonald: Right. It's all relative. Ryan Garrow: It is. But they say sites are going to convert at this rate. All we need is traffic. Please go get us traffic. I'm always confused. Well, my kids probably get on my phone and click on ads so that's tactically traffic, but I'm pretty sure you don't want my three year old on your site when you're trying to sell something to me. So not all traffic is good traffic, or the same quality. Jon Macdonald: That's an interesting approach. It's almost like, I don't want to blame everything on Facebook, but it's similar to their business model where it was just, let's just get as much traffic as possible and then we'll monetize that traffic. But when you're an e-commerce business, you're not selling ads on your site, right? You're trying to sell product. You want qualified traffic, not just eyeballs that can increase your advertising rates. Ryan Garrow: Yeah. I was trying to rack my brain going into this. Is there a space in the e-comm world where just high traffic numbers helps and I couldn't come up with an example. On Amazon, you can combine organic and paid and that helps cause you're driving all kinds of ranking increases. On Google, they're separate. Bing, they're separate. But in no scenario in the e-comm world, could I figure out where just a bunch of traffic would be beneficial to me. Maybe there's some out there, but maybe there's different goals that I'm not aware of in the e-commerce world where generally you want to sell more stuff. Jon Macdonald: Yeah. And it's interesting. I was just having this conversation with our director of marketing at The Good today about our site traffic. We've grown that real steadily and it's a point of pride for us over the years, but we're very consistent with the content and trying to drive traffic. But we were talking about a competitor had posted on LinkedIn today about how much traffic they're getting and how proud they are. And I was like, man, that's like, two or three X what our traffic is. And I know that competitor is a lot smaller than us. So I was like, okay, all traffic is not qualified traffic. If we're not getting qualified traffic, they could be sending your three-year-old to their site and it's not going to matter. They're not going to have more business from that. That's proof right there that it's not the same. Ryan Garrow: Yeah. It takes no skills to find people to come to your site. Anybody can do that. You want to pay me some money, I will get traffic to your site at a cheap cost, but it's not going to be anything relevant. Anybody can put a simple display ad on. A great one would be mobile apps. That's a display setting on Google. They have a massive network of mobile things. If you're running some display, a remarketing and you haven't eliminated the flashlight app on Google Display, that person that developed that app has made probably seven figures and Google knows numbers and nobody at Google has been willing to tell me, but it is a significant number of flashlight app clicks. You have an app to click on a flashlight. Well, I don't know why you would even have that app anymore, but the number of people that have it and are using it and accidentally clicking ads is astronomical and kudos to that guy. It was just probably one of the greatest inventions of the last 10 years specifically for money making. It's the simplest app, I'd go into the phone, open the flashlight app, and click ads accidentally, and I get paid. So traffic is easy, but if you're getting a bunch of traffic that spends less than one second on your site, what's the point? They didn't intend to come to your site, but you technically go into analytics, have a lot of sessions and a lot of users. If you have an unsophisticated investor, I guess, that only they want to see is you had 1 million visitors to your site last week. Yeah. Guess what? I paid $10,000 for it and I got zero out of it. But yeah, I got a million visitors. not going to any good. Jon Macdonald: Right. So ROAS is really important here. That return on the ad spend is really the metric you should be looking for? Ryan Garrow: I think it is. I've talked a lot of companies recently that are launching and it's an important for them to get eyeballs when you're launching, even though, you know you're probably not going to get some conversion out of it. But you want some metric that you can track that says that you're getting the right eyeball. And so there's a beauty brand that's launching that's going to be a very high end, very, very high end, very exclusive. We're talking like the Oprahs, the Michelle Obamas, that level. The founder was talking to me about how they were going to get traffic. And I said, you know what, I can get it for you, but it's not going to be traffic that's going to be valuable based on your price point and what you're trying to accomplish and exclusivity. You're basically going to come to us and we could spend money for you, but you're going to get almost zero. If you're expecting to be able to spend at a return, not good. But you need to be able to say, all right, we're trying to figure out who this product relates to. And who's at least showing some interest and what are their demographics look like? Because we go in and we have an idea and so even if they don't buy, we know that women in San Francisco, in New York are spending, and I'm making this up, a minute and a half on the site. Maybe men in West, Texas are coming to the site and spending three seconds on the site. Okay. Well, great. We've at least seen something we can decide what is more or less valuable in that traffic and eliminate traffic that is most likely less valuable and try to enhance what is valuable. The wonderful thing about e-commerce is that we can track everything. It's phenomenal. That's what I love about e-commerce. There is so much we can track. You probably realize this too, that the more we track, the more we realize we can't track. The more I know, the more I realize, I just don't know. It's crazy, but we are light years beyond what we were even 10, 15 years ago, as far as what we can track and the value of that. If you can track it, you can improve it and you probably should be. So not looking at all your traffic as being equal. Jon Macdonald: How does a brand see sources of traffic that are not converting then? Ryan Garrow: They're probably just mad at their agency that's sending the traffic or they're mad at their CRO company where they didn't think that's actually not the problem. It's different depending on the person or group leading that company. We'll have some companies that come and see traffic that's not converting. And they're like, okay, well we have a product problem, not a traffic problem. Because we're getting the eyeballs, now we just have to figure out why the product isn't selling to them or find the product their selling. Okay, well we know our product. The product is good. We're getting the wrong traffic. So let's look at the audience, let's look at a different way of getting traffic, but the right audience of traffic. Whether that's from a search perspective or whether that's from a demographic, geographic perspective. I would generally say that it's better to focus on the type of traffic or it's easier, at least for businesses, I think to focus on the type of traffic than it is changing their product mix. It really depends on where you're at in the business cycle. What you're willing to do or what you're trying to do. My brand, for example, on joyful dirt. We'll send traffic and I know all of the metrics around our conversion rates, traffic coming from social versus coming from being, versus coming from Google. Our Amazon traffic is in another bucket and the search engines are pretty easy. I know that if they're looking for houseplant food, I know what product they're generally going to see, where they're going to land and what I can expect from a conversion rate and return on ad spend. But if we're releasing a new product, like we're going to come out with a vegan blend because we found out from social and interacting with people there that, Hey, we really need a vegan blend because it turns out plants really like bone meal, because it's an organic matter that plants thrive on. We've had to test and measure, come up with some new product around vegan. If I happen to target a bunch of health and wellness people on social, that does encapsulate a large portion of vegans, generally speaking. And that traffic doesn't convert as well. It's not necessarily a traffic problem because we still do really well with that group of people. But it's partially because we didn't have a product that solved that problem. So I had to go listen to that group of people and honestly have our social manager go out and like, okay, we're getting people in this industry coming to us. Why isn't it working? There were just random comments we could see in the feed and on our posts that were like, Hey, we want a vegan. We want vegan. We want vegan. So we changed the product mix or added to it, I guess. I can eliminate on Google people looking for vegan because I know I don't have that product yet. And so that becomes, I can eliminate the traffic there, but if I'm going to get it because they're in the same bucket, I don't know how, and maybe it's because I'm not as good on a socials as others. I don't necessarily know how I'd completely eliminate all people that would be interested in a vegan plant food. Jon Macdonald: There's a difference between search traffic and shopping traffic. There's people out there who, if you're not eliminating these audiences, you're just going to be wasting your money. But there's also people who are landing on a category page versus perhaps a product detail page. Those who are ready to buy and it's that intent to have somebody who's ready to buy versus those who are just browsing. Ryan Garrow: Yeah. Sure. All of these traffic sources when they're showing intent. I kind of break it down into, If I'm looking at a funnel almost all the time when I'm talking to people in my head. And you've got at the bottom of the funnel is people that are searching for your brand. They know you, they're going to come buy. Then you have remarketing on top of that. Then you have your search and your shopping of non-brand stuff. And then generally above that gets bucketed, social and display. Because people on social generally are not going onto social and searching for your product on a social network. They're not for that. They're for connecting with people, posting political opinions in fact has been very popular on social sites for some reason. When you're putting an ad in front of them, you're kind of interrupting and trying to convince them to break away from whatever they were doing on social. Whereas, on the search engines, they're trying to find you, or they're trying to find your product or service. You're capturing them at the point where they're actually showing some intent. Facebook, I don't know if you guys have all seen the social dilemma, but Facebook has a lot of data. If you didn't know that already Facebook has creepy data. It makes your experience on social better, which is good and I appreciate that point. And they've got a lot of signals that say is this person in the position to probably buy your product? And they actually have some settings within social ads that you can say, Hey, there's a high intent to buy. Let's show them an ad. Facebook wants to make money from me as an advertiser so they know I'm going to need to see sales to continue advertising on Facebook and Instagram. All that to say, there's some good traffic there from social, but it's just going to be very different from Google. If we go on the Google path it breaks into two streams where you have text ads and shopping ads. And shopping ads, pretty simple, most people understand that if you click a shopping ad, you land on that specific product. On a text ad, you can land them wherever you want. I can land that person on a homepage, on a category page or on a product page. If I have a choice as an e-commerce brand, almost 100% of the time, I want to land a text ad on a category page because the conversion rates are better. If somebody is looking for again, I'll think about if somebody does a search for plant food, and at Joyful Dirt, we have four varieties right now on our website of plant food. I don't necessarily know which one they're looking for when they say just plant food. On a shopping ad, they're going to land on all purpose or succulent or tomato and herb or houseplant. If they were looking for an herb plant food and they land on my house plant, either they're going to keep searching my site or they're going to bounce back to Google. The conversion rate generally is lower on shopping than it is if you went from a text ad to a category page that had all of my plant food on there. It's very easy to see, Oh, he's got four plant foods, okay, this is great. He's always got a one pound or he's also got a mix and match three pack. There's just more options on a category page. Generally, there is more value there and if I could land some shopping ads from those general terms on a category page, I'd be a pretty happy camper. Hopefully Google is listening and they're going to start testing that. Being able to land different terms at different points in the funnel on my site. But then even beyond that, once you've got that traffic, a certain percentage is going to convert, whatever that happens to be on your site, your return is what it is with those, and then on your ad spend. But then you have remarketing and then you can go chase the people that didn't convert and bring them back. So you have a different source of traffic of people that have already been to your site. Even that traffic is going to convert at different rates. What a lot of people unfortunately don't do on remarketing, is segment their remarketing by category page visitors, product page, visitors, shopping cart abandoners. A lot of them have a shopping cart abandonment like RLSA list, but even having those buckets in your remarketing lists, you're going to be bidding different on them. Because as you move from shopping cart abandoners up to product page visitors, up to category visitors up to homepage visitors. Your conversion rate on remarketing goes down as you move up that. There's less intent to purchase from you. The less depth they had on the site closer to purchase. It's fascinating data that allows you to really start increasing return or focusing on the best types of traffic to your site. I think you want as many levers as possible on Google ads, Microsoft ads now, generally speaking. That's one reason I don't often recommend the smart shopping campaigns because you lose a lot of that data that allows you to push and pull a lot of those levers within your site or within even the shopping campaigns. Because it includes your remarketing, it includes some display and Gmail things in there as well. And you can't separate out that brand versus non-brand. So I would even say smart shopping traffic is a much different type of traffic than a regular shopping campaign traffic. Jon Macdonald: Interesting. I kept thinking as you were going through that, which is all really helpful that, consumers, again going back to this, consumers are really only at your site for two reasons. They're there to research and understand if your product or service can solve their pain or need. That's really the first step. And if you can't do that, they are going to bounce. That's where the different types of really come in, where are they in that research process? Are they pretty deep into that? And then once they've determined that you can help them, and that's where that category page might happen. Where it's versus just one product. Once they see that, okay, I landed on the house plant, but I really want the tomato fertilizer. Then it goes a little bit deeper of, okay, now they're ready to convert. You just have to make that easy to do. That different types of traffic there definitely, definitely makes sense to me about why people would convert more coming into a category page versus a individual product. Ryan Garrow: The crazy thing about what we do is that you're never going to get to a spot where you're done. You'll never have a conversion rate that was good enough. You'll never have traffic on your site that's qualified enough. One thing is you're never going to get a 100% of your traffic to convert. Unless you get one click and one purchase accidentally for the entire month, you're not going to be there. Because even if people are looking for your brand plus product, you don't get a 100% conversion rate. I've never seen it at least. I'm not saying it's impossible, but I'm just saying the chances are unlikely since I've seen a lot. Jon Macdonald: The only way to have a 100% conversion rate I've seen is to send one visitor to your site and give them the credit card number. Ryan Garrow: Yep. Exactly. Hey, my wife needs to go test my site. Go test my site and buy something. Oh great. I bought something for myself, 100% conversion rate. In that little window of time. All traffic, not the same. If you're an e-commerce business, why would you not want to find qualified traffic and I guess see your traffic differently? I haven't met an e-commerce business yet that doesn't conceptually understand the sales funnel. Your job is to push people through the sales funnel on a site or through remarketing or just through general logic, that there are different places that people enter into the sales funnel. You should be looking at that sales funnel differently. And then the traffic sources beyond that, that's coming into your site. And so general display traffic, or I don't eve know how you would do it. But if you paid for somebody to find a bunch of people in India to go click on your site, you can do that. That's one reason we have click fraud companies that protect against that because there are companies that will do that. Those are bots coming to your site. That's technically traffic. That bot is not going to buy from you. That bot is coming for information to go feed it back to the search engine, to feed it back to somebody that wants to see what's going on on your site type thing. Jon Macdonald: What I'm hearing from all of this today, Ryan to summarize a little bit is, it's not about traffic. It's about the quality. It's not about the number of visitors, even if you're trying to raise money, et cetera. It's really about the return on that ad spend. Then you're looking at, okay, my ROAS is pretty high. There's a good chance that I could invest a little bit of more money here and get more good traffic. But there's a point at which, do you have diminishing returns of just throwing cash at traffic of any type? You really need the scalpel that type of traffic into what's good for your brand. And then on top of that, you really need to bring the traffic into the right place so that they convert higher, like a category page versus a product detail page in most cases. Did I miss anything else here, Ryan. Ryan Garrow: I would say there's exceptions to every rule as well. And I also default generally in my businesses to start putting things in motion and directing it to fix it as we go. In many ways I'll just build the car as I'm driving it. I'd like to be able to direct something in motion, because I know that I'm not going to come up with the best car sitting in the garage. I might find out that I need these wheels as I'm driving. Like yeah, those are bad wheels, let's put new ones on. I understand to a degree some of the thought process of let's just start getting traffic to the site to see what they do and not a terrible idea. But like I was, again, I was talking to a client this morning that she's got a great product. She's got a market she wants to target, but it was clear that there needed to be some improvements to the site because I would not spend my money to send traffic to that site. I don't think it's going to convert well enough. She needed to get a product builder on the site to be able to show swatches on our products because her competitors had it and she had that type of customization available on our site. It just wasn't done right. A lot of people that are investing in companies tend to want a return and they're going to be impatient. So they're like, all right, you can delay all you want in trying to get a perfect site. But at some point you're just going to have to turn on the traffic. And that is true, but also just running that through a lens of logic, to a degree being like, okay, you know, we could send the traffic that would be appropriate, but it's not going to work yet. Let's at least get what some experts would say is a good starting point and then go and then understand that you might be paying a little bit more for quality traffic, but in the e-commerce space, quality is much better than quantity, as far as the traffic perspective. Jon Macdonald: Well, yes. I don't know about you, but I don't like throwing money away. If it's not quality traffic, then I'm basically throwing my money away. Ryan Garrow: Yep. I would agree with that. I don't know where that thinking always came from. All traffic just go to the site. It must've happened before I jumped into the industry a decade ago, but I would challenge that most of the time. Jon Macdonald: Yeah, well, I think an e-com entrepreneur, if you're following the general entrepreneur communities that are out there, they're all about just get eyeballs, get eyeballs, get eyeballs. But that works if you're trying to build some type of platform where you eventually want to monetize that platform, but that's not the goal immediately. The goal immediately is to get awareness, et cetera. That's where I think in my opinion, that might be where that comes from, but it's shortsighted for e-commerce. Right. It doesn't really work in that way. Well, Ryan this has informative as always. I appreciate the conversation. Each week we're continuing to remove some of the errant ways of thinking that are out there and the things that we hear every day that we're like, no, no, no, no, that's wrong. Don't think about it that way. Let's try to convince them otherwise. And so I'm glad we're able to do that. And hopefully we were able to convince some folks today that they need to take a step back and think about traffic a little bit differently. Ryan Garrow: Yeah, I hope so. Love helping people not waste money. Jon Macdonald: On that note, thank you, Ryan. Ryan Garrow: Thanks John.

Ever wondered how you can drive more traffic to your website? Well, there are a whole bunch of ways, but one way of driving people with an intention to purchase the type of product or service that you sell is by using Google Search Ads. Did you know that there are also Google Display ads (that show your ad on different media and other networks such as Sydney Morning Herald etc?  Then there are YouTube ads and also Google shopping! So many ways. Which one do we choose. In this episode of the How to do Marketing Show, Ilana Wechsler runs us through: The different types of Google advertising available to small businesses When you would use the different types of Google ads How to plan and measure your Google advertising What mistakes to avoid AND if you are outsourcing your Google Advertising - what to ensure that you ask your supplier to ensure that you are not getting ripped off. Ilana is a former data analyst, turned Pay Per Click marketing expert. An authority in both Google and Facebook advertising, she is the founder of boutique digital agency Green Arrow Digital which has managed over $20 million in Pay Per Click campaigns.  Now, Ilana runs an online training program, called Teach Traffic, where she teaches business owners exactly how to run profitable digital ad campaigns for themselves, without needing an agency. Ilana is also the host of a popular podcast show called Teach Traffic. You can connect with Ilana on LinkedIn here. Join us in the How to do Marketing group in Facebook. Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/  About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019. See omnystudio.com/listener for privacy information.

Petra has been working to get blog traffic growth through the traditional social media and email marketing. She tried out promoting her blog posts with Google display ads and retargeting them to get them to come back. She outlines the details in a blog post and then walked the panel through her process. Panelists Brad Large Petra Manos Joel Schaubert Charles Max Wood Sponsors G2i | Enjoy the luxuries of freelancing CacheFly   "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today! Links Petra's Blog Google Tag Manager Google Marketing Platform Tag Manager Picks Joel Schaubert: Vue.js Twin Cities Sailing Club Brad Large: Darn Tough Socks JustinGuitar Petra Manos: removebg Charles Max Wood: One Funnel Away Traffic Secrets Dotcom Secrets Expert Secrets Follow on Social Media: The Freelancers Show: @freelancershow Petra Manos: @PetraManos

Petra has been working to get blog traffic growth through the traditional social media and email marketing. She tried out promoting her blog posts with Google display ads and retargeting them to get them to come back. She outlines the details in a blog post and then walked the panel through her process. Panelists Brad Large Petra Manos Joel Schaubert Charles Max Wood Sponsors G2i | Enjoy the luxuries of freelancing CacheFly   "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today! Links Petra's Blog Google Tag Manager Google Marketing Platform Tag Manager Picks Joel Schaubert: Vue.js Twin Cities Sailing Club Brad Large: Darn Tough Socks JustinGuitar Petra Manos: removebg Charles Max Wood: One Funnel Away Traffic Secrets Dotcom Secrets Expert Secrets Follow on Social Media: The Freelancers Show: @freelancershow Petra Manos: @PetraManos

In this episode, I want to share with you the details of small business paid advertising.  I will explain how paid advertising can help your home service business. Why do you need paid advertising for your small business?  This episode will go over what is paid advertising, Google Search, Google Display, Facebook ads, other platforms, remarketing ads, and video ads.Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business.  Learn more about digital marketing at https://digitalmarketingextreme.com.

Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To continue streaming the show and get updates when new episodes are published, please subscribe to SecondLook's new channels wherever you get your podcasts:SecondLook on SpotifySecondLook on Apple PodcastsSecondLook on Google Podcasts (coming soon!)

SecondLook is the podcast version of Enrollify's weekly newsletter, The Minute. Think of it as your weekly dose of higher-ed marketing trends that are worth keeping tabs on! This week, we look at how COVID-19 has impacted Google Search trends, why it's prime time to try advertising on Twitch, and what language you should avoid using in communications to prospective students during these unprecedented times.

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Subscribe to Google Ads Strategy With Kyle Sulerud - https://googleadsstrategy.com/ Show Notes:The guys continue their discussion of the perfect Google Ads account checklist. Today the guys finish up the perfect Google Ads account checklist, covering display, YouTube, landing pages, and the recommendations tab.Thanks for listening and sharing the show, and we hope you enjoy the episode!Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/Check out PSP News - https://paidsearchpodcast.com/news/First 100 Episodes - https://paidsearchpodcast.com/archive/Support the show - https://www.patreon.com/paidsearchpodcastSend us mail at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703Support the show (https://www.patreon.com/paidsearchpodcast)

Dans cet épisode, les gars retourne à la base et discutent de la meilleure façon de structurer une campagne display sur Google Ads. Ils parlent des différents types d'audience, de la façon dont les audiences sont générées, de audience stacking, d'exclusions et bien plus encore. Merci à notre commanditaire: Opteo Essai gratuit 6 semaines d'Opteo: opteo.com/les2gars Une production de Buzztonic Marketing / Daviault Marketing

What Spotify did with their recent Wrapped campaign was brilliant. Why did it work and what can you take from it to apply it to your marketing? We'll dissect. Plus, we Orlando will answer your questions on Facebook video, Google Display, affiliate programs, when to hire help, and more! Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIN: Orlando-Rios Brought to you by Dropkick Ads.

Con Google Ads puoi pubblicare dei banner pubblicitari anche in migliaia di siti web affiliati con la sua Rete Display. In questo episodio ti spiego tutto quello che devi sapere su questa forma di pubblicità, quando è più utile utilizzarla, quali sono le difficoltà e come trarne il massimo vantaggio.

This week, Tailwind's David Ericson and Mackenzie Nance discuss the growth of Pinterest's ad platform, Facebook's profits and the newest Google Display tool.

1 on 1 with Vincent Beima. We dive in and look at google shopping, display ads, retargeting and everything that is working with google ads.

David Ericson hosts this week covering Google Display and Video 360 Updates, and a new Digital Safety group from Procter & Gamble and Unilever.

In this episode Rob and Jonathan discuss Remarketing Lists for Search Ads (RLSA). Most of us are familiar with remarketing on Facebook or Google Display, but remarketing for search is generally under-used. Listen now to learn: What RLSA is, how it works, How RLSA is different to Google Display and Facebook remarketing How RLSA can let you safely bid on broad match keywords Why very detailed keyword research won't give you the same insights How to use a RLSA Discovery campaign to sharpen your keyword research Traffic minimums needed for RLSA Why remarketing clicks are no longer cheaper (and why this doesn't matter)

Over the past couple of years, Google has shifted its focus away from predominantly text-based ads on the Google Display Network (GDN) to more visual ad units. However, creating various compelling ads on the Google Display network can be difficult and time consuming even for the most advanced marketers. In this installment of MoreVisibility's Eye on Digital Marketing podcast, learn how Responsive Display Ads can help advertisers:  Appear on the GDN with many different ad sizes and formats  Reach more users on more devices  Lower paid advertising costs  And more. Listen to learn how to optimize your paid online ads with Google's Responsive Display Ads. Have questions? Please contact the Interactive Advertising experts at MoreVisibility.

1) Hvorfor lave et event 2) Sleeknotes planer 3) Obsidians konference Marketing-tiltag: Early bird pricing Løbende annoncering af oplægsholdere Videoer med oplægsholdere (vi laver dem) Marketing-kanaler: E-mail - vi har allerede 700 tilmeldte på særlig liste FB ads Google Display og custom intent på andre konferencer Affiliate - men med hvem?

The Cloud. When it comes to the Cloud, there is no actual computer in the sky, the Cloud is just a computer somewhere else. In this episode, I chat to Brett StClair, Ex-Googler turned digital banker, leading mind on Digital transformation and distributed trust and now CEO of Siatik. With a curriculum canon that spans 2 decades of leading Google Mobile, Youtube, Google Display and Google’s Cloud Computing across Africa and rebuilding Barclays Africa Digital Business. Brett Shares his insights into the world of IT services and the opportunities for entrepreneurs and business owners in Cloud adoption the potential of Cloud computing. If you want to learn about how to build a business to scale then this one’s going to float your boat and your business. Taken From MBS (Episode 148): https://www.youtube.com/watch?v=BEw3RET7D-k

The Cloud. When it comes to the Cloud, there is no actual computer in the sky, the Cloud is just a computer somewhere else. In this episode, I chat to Brett StClair, Ex-Googler turned digital banker, leading mind on Digital transformation and distributed trust and now CEO of Siatik. With a curriculum canon that spans 2 decades of leading Google Mobile, Youtube, Google Display and Google’s Cloud Computing across Africa and rebuilding Barclays Africa Digital Business. Brett Shares his insights into the world of IT services and the opportunities for entrepreneurs and business owners in Cloud adoption the potential of Cloud computing. If you want to learn about how to build a business to scale then this one’s going to float your boat and your business. Taken From MBS (Episode 148): https://www.youtube.com/watch?v=BEw3RET7D-k

The Cloud. When it comes to the Cloud, there is no actual computer in the sky, the Cloud is just a computer somewhere else. In this episode, I chat to Brett StClair, Ex-Googler turned digital banker, leading mind on Digital transformation and distributed trust and now CEO of Siatik. With a curriculum canon that spans 2 decades of leading Google Mobile, Youtube, Google Display and Google’s Cloud Computing across Africa and rebuilding Barclays Africa Digital Business. Brett Shares his insights into the world of IT services and the opportunities for entrepreneurs and business owners in Cloud adoption the potential of Cloud computing. If you want to learn about how to build a business to scale then this one’s going to float your boat and your business. Taken From MBS (Episode 148): https://www.youtube.com/watch?v=BEw3RET7D-k

The Cloud. When it comes to the Cloud, there is no actual computer in the sky, the Cloud is just a computer somewhere else. In this episode, I chat to Brett StClair, Ex-Googler turned digital banker, leading mind on Digital transformation and distributed trust and now CEO of Siatik. With a curriculum canon that spans 2 decades of leading Google Mobile, Youtube, Google Display and Google’s Cloud Computing across Africa and rebuilding Barclays Africa Digital Business. Brett Shares his insights into the world of IT services and the opportunities for entrepreneurs and business owners in Cloud adoption the potential of Cloud computing. If you want to learn about how to build a business to scale then this one’s going to float your boat and your business. Taken From MBS (Episode 148): https://www.youtube.com/watch?v=BEw3RET7D-k

The Cloud. When it comes to the Cloud, there is no actual computer in the sky, the Cloud is just a computer somewhere else. In this episode, I chat to Brett StClair, Ex-Googler turned digital banker, leading mind on Digital transformation and distributed trust and now CEO of Siatik. With a curriculum canon that spans 2 decades of leading Google Mobile, Youtube, Google Display and Google’s Cloud Computing across Africa and rebuilding Barclays Africa Digital Business. Brett Shares his insights into the world of IT services and the opportunities for entrepreneurs and business owners in Cloud adoption the potential of Cloud computing. If you want to learn about how to build a business to scale then this one’s going to float your boat and your business.

Pay for conversions bidding is added in Google Display campaigns, Facebook partners had access to reading, writing, and deleting messages, and Facebook sued by the District of Columbia over Cambridge Analytica in this week’s digital marketing news. Show notes: https://marketingoclock.com/pay-for-conversions-in-google-ads-ep-49/

Display-annoncering har aldrig været en kæmpe vækst-driver for hverken Sleeknote eller Obsidian. Men noget er ved at ændre sig. Custom Intent og responsive annoncer - det sidste er emnet for EP #269 - gør, at Display-annoncering måske igen er ved at blive en del af den faste værktøjskasse.

In dieser dritten Folge vom Franchise-Podcast geht es um Roboter und was diese für Gastronomie & Franchise-Systeme bedeuten. HINWEIS: Ich spreche am Anfang von einem Video von Google DISPLAY, meine aber Google DUPLEX. Verzeihe mir bitte diesen Versprecher und entschuldige die Verwirrung. Wie man mit Franchising als Gastronomie-Betrieb mehr Kunden und Zeit gewinnt und seine Umsätze und Gewinne steigert - das erfährst Du in diesem Podcast mit Benedikt Löcken. Doch auch für (angehende) Franchise-Nehmer ist dieser Podcast interessant, die sich mit einem bestehenden Franchise-System selbständig machen wollen. Mehr zu mir und meiner Arbeit erfährst Du auf https://erfolgsblaupause.de/ Bei Fragen schreibe mir gerne eine E-Mail an benedikt.loecken@erfolgsblaupause.de oder schicke mir eine Facebook Nachricht. Viel Spaß beim Anhören und vor allem beim Umsetzen. Dein Benedikt Löcken

John Belcher (https://www.linkedin.com/in/johnbelcherenduringmarketing/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). He's a former Google AdWords employee, and current teacher of online marketing courses at AdSkills (https://www.adskills.com/), John gives us all the information we need to successfully advertise our products and services on YouTube. Let’s get started! IN THIS EPISODE YOU WILL LEARN: * Who John is, and how his work with skills can help you. Simply put, they work to help people turn paid traffic into paying traffic. They created a multitude of online courses that focus heavily on your presence across all social media types—Facebook, Google Display. Twitter, EMail, as well as tracking and conversion—and, through that, they’re building a community where people can become trained and educated on the things they need to know for running their business! * John also talks to us about the ways you can advertise on YouTube, stating that there are 2 very common ones. The first is what’s called “in stream”, which you’ll know as the advertisements that appear before a video starts (where a ‘skip ad’ option is available after 5 seconds of playtime). This is where John spends 95% of his time, and he says that—when done right—these ads can give you amazing results. The other option of advertisements is called “in display ads”, which takes the process of applying a thumbnail as an advertisement at the top of a search result list. * John goes over a technique he calls “the network funnel”, which focuses on the 5 stages of awareness. These stages—a construct created in the last 1960’s by Eugene Schwartz—are as follows: 1) totally unaware, 2) problem aware, 3) solution aware, 4) niche aware, and 5) offer aware. When talking about how to utilize YouTube, it’s important to understand where your opportunities lie, and the scope and scale of where you can be successful determine how you can use YouTube effectively. * John verifies that small businesses and small B2B markets can still find success with YouTube! You won’t have the same scale as larger companies, but you can focus on more niche targets to get your success. Additionally, you can use Google’s targeting option to cater your ads to people who’re only actively looking for the things you’re offering—you can tell when people are in the market for a specific product or service, and advertise directly to them! By creating relevant ads about what your market is looking for and the stage of awareness they’re at, you can spend as little as $10.00 to $20.00 to get your content in front of people. * John talks to us about how to build the best content, stating that he uses a technique called the “customer research process”. In relation to the problem that you’re solving, you also have to include what people are actively looking for. It’s important to figure out the things they’re seeing, feeling, and thinking, and to find out where they’re at in the process. By creating what he calls an “empathy map”, you can build content and test videos centered around that information. * John also talks to us about what kind of advertisements work the best, stating that above all else, relevance is the most important thing. Having good lighting and sound is important, but if you speak to your audience and are very relevant to your message, that’s all that matters. You don’t have to make your content high budget to be successful—you just need to have a good message that’s also relevant, while also compelling people to visit your website. * John comes back to in-stream ads, stating that advertisements between 60 - 90 seconds are successful.

What are builders still doing out of habit that they should think about stopping – or at least changing? Story Time  New community launch – missed opportunity Re-marketing got Kevin to buy an expensive piece of equipment News Robots Are Coming To An Open House Near You New Logo – Yes or No? Google Display […] The post Ep 5: Old Habits Die Hard appeared first on Online Sales and Marketing for Home Builders - DYC.

What are builders still doing out of habit that they should think about stopping – or at least changing? Story Time  New community launch – missed opportunity Re-marketing got Kevin to buy an expensive piece of equipment News Robots Are Coming To An Open House Near You New Logo – Yes or No? Google Display vs Facebook Remarketing Test Results 360 Topic Of The Week Old Habits Die Hard with Special Guest – Steve Shoemaker Parade of Homes Directional Signs Broker's Opens Question Of The Week Emails! How often, from who, and from what?   Subscribe on iTunes —> https://goo.gl/3VHF6V Subscribe on Google Play —> https://goo.gl/jKwFN9 A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not sell you! The post Ep 5: Old Habits Die Hard appeared first on Online Sales and Marketing for Home Builders - DYC.

Full show notes at www.redpandas.com.au/ep57 Let's face it, the biggest reason for content failing isn’t the content is the people behind the content and a lack of content creation accountability. In this episode I'll share how world class brands structure content teams and people to success as well as some very fresh updates on the google display network as well as really simple tips to take your display ads to the next level. Plus, struggling with creating a monthly newsletter? Well I might just have the pill for you. All that and a whole lot more in this episode of Inboundbuzz!

You're in for a real treat on today's episode of The Real Magic, as your hosts Greg & Alan get a chance to dig deep [...] READ POST The post Episode 30 – The Power of Google Display Advertising with Ilana Wechsler appeared first on The Real Magic Podcast, Unpacking Design with Greg & Alan.

In this episode we talk about display advertising, Facebook Ads and the Google Display Network. Display Ads as a marketing channel are poorly leveraged by most businesses yet are absolutely fantastic and dirt cheap especially when compared with offline advertising like newspaper, magazine and TV advertising. If you're doing any offline advertising right now you […] The post E21 – Facebook & Google Display Ads appeared first on The Business Marketing Show.