Podcasts about paid advertising

Have you ever wondered how you should advertise your business if you sell products vs. services? If you're wondering how different your ads should be for both types of companies and which ads you should run first, Ashley Brock dives into all of this in this episode.   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge  Buy the Book: How to Win with Paid Ads  Instagram: @ads.with.ashley  YouTube: @ads.with.ashley

What if your next piece of content could keep working for you, long after you hit publish? Ashley Brock shares a content strategy that successful entrepreneurs swear by. Of course, it all ties into your advertising strategy. Find out the steps you have to take to help you win.     Connect with Ashley:   -Join the Challenge: Win with Paid Ads Challenge   -Buy the Book: How to Win with Paid Ads   - Instagram: @ads.with.ashley   - YouTube: @ads.with.ashley

Also available on YouTube: youtu.be/l8ANgFlZK0YIt started with a sock. A turtle sock. That led to a Shopify store, a wholesale boom, and—accidentally—an agency. In this episode, Lucy Jeffrey shares how she turned Bare Kind from a seasonal side hustle into one of Faire's fastest-growing brands. She walks us through surviving seasonality, scaling through B2B, ditching paid ads, and launching a service business that helps other brands win on Faire. A story about survival, strategy, and what happens when your Q4 makes or breaks you.Topics Discussed:Growing a DTC sock brand from scratchWhy Faire became a game changerTurning content into a client acquisition machineBalancing two businesses and one marriageWhy sustainability isn't selling anymore—and what isTurning off Meta ads (and doing better without them)Sponsors:Zipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyAddress Validator – Reduce delivery address errors & costsLinks:Bare KindCandid FoundersCandid Founders YouTubeFaire on Shopify HelpFaire Shopify AppLucy on LinkedIn

In this episode, Ashley Brock dives deep into what business owners and entrepreneurs can learn from one of the greatest golf legends of all time, Rory McIlroy. We talk about what mastery really looks like, what it requires, and what it takes to achieve it in golf, life, and yes... paid ads.   Connect with Ashley:   -Join the Challenge: Win with Paid Ads Challenge   -Buy the Book: How to Win with Paid Ads   - Instagram: @ads.with.ashley   - YouTube: @ads.with.ashley

#367 Andy Janitis, founder of PPC Pitbulls, emphasizes the importance of focusing on cost-per-lead and return on ad spend (ROAS) over ranking positions in search engines. They discuss common mistakes, effective strategies, and the significance of understanding one's audience and tracking conversions for sustained growth. (Original Air Date - 3/25/24) What we discuss with Andy: + The Journey of PPC Pitbulls: From Start-Up to Niche Mastery + Unlocking the Secrets to Profitable Paid Ads + Laying the Foundation: Steps to Start with Paid Ads + Common Pitfalls in Paid Advertising and How to Avoid Them + The Art of Measurement: The Key to Ad Success + Choosing the Right Time for Paid Advertising + Google vs. Meta: Where to Invest Your Ad Budget + Maximizing Your Ad Budget: Strategies for New Businesses + The Importance of Consistency and Measurement in Ads + Navigating the Complex World of Keyword Bidding + The Myth of Ranking Number One on Google + Choosing the Right Platform for E-commerce Success + Finding the Right Agency: Questions to Ask Links and resources from this episode: PPCPitbulls.com Semrush ChatGPT Thank you, Andy! If you enjoyed this episode with Andy, let us know by clicking on any of the links below to send him a quick shout-out! For more information go to MillionaireUniversity.com To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever launched an ad campaign and thought, “Why isn't this working yet?” Don't panic—it's not broken, it's just learning. In this episode, Ashley breaks down the learning phase of ads using a surprisingly accurate analogy: breaking in a new pair of running shoes. Whether you're running Facebook, Instagram, or TikTok ads, this episode will help you stay patient, strategic, and one step ahead.   Connect with Ashley:   -Join the Challenge: Win with Paid Ads Challenge   -Buy the Book: How to Win with Paid Ads   -Instagram: @ads.with.ashley   -YouTube: @ads.with.ashley

In this episode, we help a new business owner attract their first paying clients without spending a dime on ads. Learn grassroots strategies for networking, social media, and building momentum from scratch. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

This episode will help you understand the differences between organic and paid advertising strategies for small businesses.We share insights on effective strategies, such as zip code marketing on Pinterest and the long-term value of SEO and content creation. The discussion also touches on data analytics, avoiding wasted ad spend, and the significance of a well-functioning website and email marketing. Frequently Asked Questions: Organic vs. Paid Advertising for Small Businesses1. What is the fundamental difference between organic and paid advertising strategies for small businesses? Organic advertising involves promoting your business through non-paid methods, often focusing on building a consistent online presence and attracting customers naturally over time. This includes strategies like Search Engine Optimization (SEO), creating valuable content (like blog posts or podcast episodes), engaging on social media without direct ad spending, and building email lists through opt-in methods. Paid advertising, on the other hand, requires a direct financial investment to display advertisements on various platforms such as search engines (Google Ads), social media (Meta Ads, Pinterest Ads), streaming services (like through platforms like Vibe.co), and even billboards (especially digital ones).2. What are some key organic advertising methods that small businesses should consider? Several organic methods were highlighted: * Search Engine Optimization (SEO): Optimizing your website and content to rank higher in search engine results, making it easier for potential customers to find you when they search for relevant terms. This involves using relevant keywords, fixing technical website issues (like broken links and duplicate content), and creating valuable, informative content. * Content Marketing (Blogs, Podcasts): Creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Blog posts and podcasts (like repurposing Clubhouse replays) can position you as an authority, answer customer questions, and build trust over time. * Email Marketing (Building Lists Organically): Building an email list of interested individuals and businesses through opt-in methods and then nurturing those leads with valuable content and updates. Ensuring email compliance through tools like Google Postmaster Tools is essential for deliverability and maintaining a good sender reputation. 4. What are some examples of paid advertising platforms and methods mentioned in the discussion? The discussion touched on several paid advertising avenues: * Social Media Ads: Platforms like Pinterest, Facebook (Meta), and potentially others allow businesses to run targeted ads to specific demographics and interests. Zip code marketing was mentioned as a particularly effective strategy on Pinterest for reaching local customers.* Search Engine Ads (Implicit): While not explicitly detailed, the discussion of SEO inherently contrasts with paid search advertising (like Google Ads) where businesses pay to have their links appear at the top of search results. * Streaming Service Ads (TV/Online Video): Platforms like Vibe.co enable businesses to run video ads on streaming services like Netflix and Prime Video, reaching viewers with targeted advertising based on their viewing habits. * Podcast Ads: Similar to traditional radio, businesses can pay to have their ads featured during podcast episodes, reaching engaged listeners in specific niches.* Digital Billboards: Utilizing digital billboards for dynamic and potentially targeted advertising to people on the go.How to stay connected with me

In this episode of Retention Chronicles, Mariah Parsons sits down with Haley Swank, Executive VP at Ecom AI and former co-founder of Flikr Fire, to discuss how she helped build and scale a unique DTC and wholesale brand. Haley shares how Flikr Fire's innovative isopropyl alcohol-powered fireplace went from a garage startup to a booming business, primarily through trade shows rather than traditional DTC marketing. She dives into the challenges of launching a single-product brand, the power of wholesale partnerships, and how creative retention strategies—like SMS-driven cocktail recipes—helped drive repeat sales. Plus, Haley gives an inside look at the process of exiting the company and what she learned along the way. Tune in for valuable insights on scaling, customer engagement, and the wholesale eCommerce model!Episode Timestamps:00:00 - 02:00 – Introduction to the episode and guest, Haley Swank, Executive VP at Ecom AI and former co-founder of Flikr Fire.02:00 - 06:45 – Haley's entrepreneurial background: childhood businesses, passion for product development, and early business mindset.06:45 - 10:50 – Studying Outdoor Leadership & Management, working at REI, and the chance encounter that led to co-founding Flikr Fire.10:50 - 16:00 – The inspiration behind Flikr Fire and the process of developing a proprietary cement for a safe, alcohol-fueled fireplace.16:00 - 21:30 – Launching the business through trade shows instead of traditional DTC marketing, securing $9K in orders from the first event.21:30 - 27:00 – Scaling through wholesale: building relationships with major retailers, learning B2B strategies, and overcoming early challenges.27:00 - 33:00 – Retention strategies for wholesale partners: exclusivity, customization, and creative collaboration with retailers.33:00 - 38:45 – Entering the DTC market: overcoming skepticism about email and SMS marketing, and the success of SMS-driven cocktail recipes.38:45 - 42:00 – The unexpected impact of retention strategies and the shift in mindset toward customer engagement.42:00 - 45:15 – The process of exiting Flikr Fire: valuation, finding the right buyer, and lessons learned about selling a business.45:15 - 47:26 – Final takeaways and reflections on growing, scaling, and selling a brand, plus closing thoughts from Mariah and Haley.

During this episode of the Marketing Matters™ Podcast, Ashley shares the exact strategy she used to self-publish her book on Amazon. She shares the book launch strategy on how we promoted and teased the book pre-launch, during the launch, and celebrated post-launch with a Book Launch Party. If you've ever considered writing a book and would love to learn the behind-the-scenes planning and ad investment it takes to become a #1 Amazon Bestseller… this is the episode for you. Ashley Brock was able to rank #1 on Amazon in the category of Paid Advertising, Small Business & Entrepreneurship, and Online Advertising. How to Win with Paid Ads ranked #360 of ALL books on Amazon within the first 24 hours of launch. If you're wanting to learn how to self publish on Amazon and become a #1 Best Seller, you're going to love this. Connect with Ashley: -Buy the Book: How to Win with Paid Ads -Join The Challenge: Win with Paid Ads Challenge -Instagram: @ads.with.ashley -YouTube: @ads.with.ashley Connect with Mikaela: -Instagram: @mikaeladmathews  

Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone who's ever done any advertising will quickly tell you its one of the most gruelling, creatively challenging marketing practices on the planet—one where you have to be ok with burning a large amount of cash up front to figure out what (if anything works). That said if you approach it with a bit of savvy… paid advertising can be a sneaky smart way to grow.

In this episode of Experts Unleashed, Joel Erway welcomes Mike Mark, a mastermind behind building over 1000 sales teams. They discuss changes in paid advertising and dive into topics such as optimizing sales funnels, running effective VSL-style funnels, and using setters effectively. Mike shares his experience from the early days of building sales teams to today's dynamic digital environment, providing valuable insights on handling different types of advertising challenges. Expect to learn about the rise of social media's impact on customer engagement, the evolution of the sales process, and practical tips for improving your ad spend and sales management.  

During this episode of the Marketing Matters™ Podcast, Ashley shares: -What you can learn from the advertisers who chose to run ads for the big game -What matters when you create ads for your business -Why these advertisers chose to run in ad -What ads were done well (and which ones were not) Connect with Ashley: Instagram: @ads.with.ashley YouTube: @ads.with.ashley Challenge: Join the Win with Paid Ads Challenge HERE Book: This Naked Mind   

Ready to take your Shopify store to the next level? This week we are joined by Sabir Semerkant, a seasoned e-commerce strategist. From co-founding VaynerCommerce with Gary Vaynerchuk, to scaling online businesses independently, Sabir has a wealth of knowledge.In this episode, Sabir shares his insights on how to grow your business using the latest Shopify innovations and offers an integrated guide to selling products more effectively on the platform.Discover how to boost your conversion rate by tracking the right KPIs for e-commerce and get expert advice on whether investing in Meta Ads and paid advertising is the right move for your brand. Sabir also tackles “one-hit wonders” and explains how to avoid one time customers.Tune in as we dive into the 3 key points to prioritise on your website pages for maximum engagement and sales. Plus, Sabir also breaks down how to fully understand your profitability across each sales channel!Get a $500 discount with Sabir here: https://growthbysabir.com/winningSign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Introduction & About Sabir5:15 How To Grow Your Business With Shopify Innovation11:38 An Integrated Guide to Selling Products On Shopify14:52 Conversion Rate: The Right KPIs for E-Commerce20:16 Should You Invest In Meta Ads & Paid Advertising?25:27 The One-Hit Wonders31:17 3 Key Points to Prioritise On Your Website Pages36:50 Clean Up Your Shopify App List!42:22 How To Fully Understand How Much Money You Make From Each Channel48:11 Who Should Be Using Pinterest?Check out our awesome partners!If you use Shopify and Canva, this app will save you time! seguno.com/canva Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wwsSupport the show

Megan Bowen and Evan Hughes host Ciara Hopkins in a roundtable discussion of paid ads, nailing down when is the right time to start investing.  They cover: Defining your ideal customer profile and target market Developing your strategic narrative Building a website that converts traffic into sales conversions Aligning Marketing and Sales In addition to valuable insights and questions from the live audience, Megan, Evan, and Ciara detail each of these milestones, how to get started with building up to them, and how to know when you've hit the right place to start investing money effectively into paid ads.  Episode topics: #marketing, #demandgeneration, #B2BSaaS, #digitalmarketing #advertising #paidads #roundtable #marketingexpert ______ Subscribe to Stacking Growth on Spotify and YouTube Learn More About Refine Labs Sign Up For Our Newsletter Connect with the guest: Ciara Hopkins Connect with the hosts: Evan Hughes Megan Bowen

Standing out in a crowded fitness market can be challenging, but it's not impossible. What separates thriving gyms from struggling ones? It's all about having the right strategy and foundation. Welcome to Gym Marketing Made Simple, where you'll find actionable marketing insights tailored to boutique fitness gyms.  Main Topic: In this episode, Tommy Allen joins Sherman Merricks to discuss the marketing challenges gym owners face today. They explore why paid social media advertising is essential in a saturated market and how gyms can differentiate themselves by defining their unique value proposition. From managing churn rates to building a strong marketing foundation, this conversation dives into practical solutions to elevate your approach. Key Insights: • Why relying solely on organic marketing won't cut it in today's competitive landscape. • The role of paid social media as a powerful growth tool for boutique gyms. • How to define a unique value proposition that resonates with your target audience. • The importance of systems, lead nurturing, and realistic expectations in marketing success. • Why addressing churn rates is critical to sustaining long-term growth. Episode Chapters: 00:00 Intro 00:10 Understanding Unique Value Proposition in Fitness Marketing 25:21 Discussion on Paid Social Media Marketing  26:03 Challenges and Opportunities in Fitness Marketing 26:31 The Importance of a Strong Marketing Foundation 26:44 Competing in a Saturated Market 26:58 The Role of Paid Advertising in Business Growth 27:11 The Impact of Churn Rate on Marketing Strategy 27:27 The Importance of Transparency and Realistic Expectations CTA: Looking to level up your gym's marketing strategy? Tune in to discover practical steps you can implement immediately to stand out in a saturated market. Supporting Info: For more resources and insights, check out our website and connect with us on social media. https://www.lassoframework.com/ Closing: Thanks for listening! Remember, building a thriving gym starts with having the proper marketing foundation. Stay tuned for more strategies to simplify and amplify your gym's growth.

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter  or Bluesky for your chance to win the books that have been mentioned in this podcast.Competition ends on 5th February 2025. The winner will be contacted via Bluesky.  Show references: Website: https://www.agility-marketing.co.uk/https://www.agility-marketing.co.uk/service/digital-advertising-survey/LinkedIn: https://www.linkedin.com/in/liz-dimes-agility/LinkedIn: https://www.linkedin.com/in/anitaagility/ Liz Dimes is a Digital Marketing Director for visitor attraction specialist, Agility Marketing and the lead behind their digital advertising and conversion optimisation strategies. She boasts over a decade of experience in delivering tangible results. With a relentless drive for results she has steered impressive returns for clients across the attraction industry. Anita Waddell is MD and founder of Agility Marketing, visitor attraction marketing specialists.  Anita has been a Visit England judge, currently sits on the BALPPA Management  Committee and looked after the National Farm Attraction Network during Covid.Anita fell in love with the sector during her first ever marketing role at London Zoo.   Having always worked in the attraction sector, she founded Agility at the start of the millennium.  In total, across her career she has worked with over 70 attractions.With a passion for digital and data driven marketing, she adores seeing clients get results and enjoys mentoring her team to deliver winning campaigns. Transcription:  Paul Marden: Welcome to Skip the Queue, a podcast for people working in and working with visitor attractions. I'm your host, Paul Marden. For many regional attractions, the Head of Marketing is a one person marketing machine expected to be all over digital, email, social and out of home advertising. In today's episode we're joined by Anita Waddell and Liz Dimes from Agility Marketing who'll be sharing insights from their attraction marketing academy to help power up your marketing in 2025. After starting her career in attractions marketing at London Zoo, Anita has run Agility Marketing for over years, working with clients like Camel Creek and Blackgang Chine. Liz is the expert behind Agility Marketing's digital advertising and conversion optimization strategies, having found her love for visitor attractions when joining Agility in 2017. Paul Marden: Liz, Anita, welcome. Skip the Queue. Anita Waddell: Thank you. Liz Dimes: Great to be here. Paul Marden: So this is not our first episode of the new year, but it's the first episode we're recording in the new year. And as I was saying before we started, my rule is that I can still say Happy New Year up until the end of January as long as it's the first time I've said Happy New Year to somebody. So Happy New Year to both of you. Liz Dimes: Happy New Year to you. Anita Waddell: Happy New Year. Paul Marden: As you know, we always get started with an icebreaker question. So I've got a couple of little icebreakers for you and they are topical, relevant to where we are right now. So I'm going to go with Liz. Which is better, Christmas Day or New Year's Day? Liz Dimes: Christmas Day. Although I must admit I prefer the run up to Christmas than the actual day. Paul Marden: Oh, okay. So it's the excitement of going out and doing all the prep and the present wrapping and yeah.Liz Dimes: Christmas trees, pretty lights, shiny things. Excitement. But yes, I think I'd definitely choose Christmas Day over New Year's Day. Paul Marden: It's funny, isn't it? Because we'll split. I'm definitely Christmas. Much more Christmas than New Year's. I'm quite happy on New Year's to be sat watching hootenanny on telly while I'm going out and doing a big go out and party with lots of people. Liz Dimes: But absolutely, I agree.Paul Marden: my age, but there we go. Anita, do you chuckle the Christmas decorations and the lights into a box and throw it into the loft or are you Ms. Neat and everything is neatly folded and packaged away ready for future Anita to thank you and be able to do everything easily next week? Anita Waddell: I would love to say I was the latter, but having done that on Sunday, I think it's more about getting them away in a box and deal with the problem next year. So, yes, so, yeah, I aspire to be the neat queen, but unfortunately it is just, yeah, time takes its toll and it's a matter of getting the job done. Paul Marden: There's a real spread in our house. Mrs. Marden is tidy it away as fast as you can. I will sit there literally for hours straightening all of the out and making sure that it's right. And then next year you can figure out who was responsible for the packing away because you could just see it straight in front of you. Liz Dimes: I saw a recommendation the other day, actually, that you should put sort of £20 or something in with your Christmas decorations so when you get them out next year, you can buy yourself a takeaway while you're sorting them out from last year's. You. I didn't do it, but I thought that was a brilliant idea. Paul Marden: So I came back to work on Monday and I went. All the stuff from the office was all packed away and I went to put it in the storage locker and we share our storage with the building owners and I just found the Christmas tree stuck in the cupboard fully decorated and I think, is that really putting the decorations? Is that really taking it down? Have you broken the rules or is ihat really a cunning plan?Anita Waddell: That's one way of doing with it, isn't it? Definitely. Paul Marden: Exactly. Look, we have got lots to talk about, but first tell me about yourselves and tell me about your background. Anita, tell me a little bit about you. Anita Waddell: I suppose visitor attractions has always been my thing, ever since my first marketing job, which was at London Zoo many years ago, I caught the bug really. But I suppose I was at London Zoo. I was very. They weren't in the strong financial situation, so there was actually a recruitment ban. So I was a young aspiring marketeer who joined the company. And as everybody who was experienced and worried about their own career path left, I just absorbed their role. So over the spate of three years I had a huge amount of experience and from there then left to become a marketing manager of a much smaller attraction. Anita Waddell: And having doubled their numbers from, you know, up to over 200, 000 over a year, I suddenly thought, hold on a minute, I actually, this is really fun industry and something that's actually, I can do okay. So from there I went on and ended up working for an agency myself who were specialists in visitor attractions. And then 20 years ago I thought, “Well, hold on a minute, maybe I should try this for myself. Maybe I can have my own agency.” I thought, “What's the worst that can happen?” I just have to go back and do the day job again. So over those years more people have joined me. I've got three cracking directors, really good senior leadership team and Agility now is a visitor attraction marketing agency. Paul Marden: Amazing. How about you, Liz, how did you get into this industry? Liz Dimes: Well, I started in a very different interest. I did an automotive and I started doing more PR than marketing definitely, but it just wasn't. I enjoyed it a lot and I learned a lot about cars but it wasn't really my passion so I sort of left and thought I'm going to try something else. I was more interested in learning about the digital marketing as that was really starting to kick off in the world at that point. So I got a digital marketing role at a business school which was near to where I live, which is very different. And I really started to get the bug for the digital marketing aspect and just in general enjoyed learning more and more and more about that. Liz Dimes: But the whole sort of B2B business school side, little bit dull for me if I'm totally honest. So. And actually that business all got sold to another one so I was made redundant at that point. So it gave me a little bit of a chance to sort of sit back and go, right, what do I actually want to do? And digital marketing was definitely the thing, particularly sort of paid advertising for me. And that's when I found Anita and Agility Marketing and they happened to have the perfect role for me and that was in 2017 and then just loved the industry very quickly from joining and sort of have no intention of ever leaving it, to be honest. Paul Marden: It's super fun, isn't it? It's fun doing the marketing thing that we do in this particular space because it's all about helping people to enjoy themselves. Liz Dimes: So what could be more fun and families and I have a, I've got a five year old so I really in that moment at the moment, I'm my own target audience at the moment, which is always nice. Paul Marden: Yeah, absolutely. So one of the things that Agility has recently done is set up the Attraction Marketing academy and I think today we're going to talk, not talk about that, but we're going to talk about some of the stuff that you cover in that academy. So why don't we just start by telling listeners a little bit potted understanding of what the Academy actually is so. Anita Waddell: I mean the Academy is what it says on the ting. It's a marketing academy for visitor attractions and it actually, the re. Where it came from was out of COVID Some obviously don't want to go back to Covid ever again. But during that time everyone was in survival mode and they really shared, they collaborated, they did everything they could to work with each other and once life got back to normal a bit more, that collaboration stopped. There wasn't the need for it but we really enjoyed sharing all of our knowledge and expertise during that time. So the Academy was really has really been born to allow us to continue to do that. So it is a visitor attraction masterclass I suppose. So we have pre recorded content, we have fresh content through live sessions monthly. Anita Waddell: We have ask me anything clinics so people can, our members can jump on board and say, look, you know, actually we had a brilliant ask me anything clinic in December where they were, were talking about events for one particular member for the forthcoming year and there were loads of fresh ideas that came out of that for her. So it is really providing that mentoring but also that detailed knowledge and expertise which all attractions, if you're a one man band, you don't necessarily have, you're having, you know, you have to be jack of all trades. So. So we're a helping hand really. Paul Marden: Yeah. I think it's really interesting, isn't it, that many of the attractions that we deal with are massively well known brands but actually when you look at the team behind it, they are more like a small business or small to medium sized business. They often don't have massive teams even though they're brands has massive recognition and you can often be quite surprised, can't you, that it is this kind of one person marketing machine at the centre of what is a really well known brand. It's quite surprising sometimes and I think the more we can do to support those people the better really. So why don't we delve a little bit into some of the stuff that the Academy covers and then we can talk a little bit about some of the ways that marketers can help improve their outcomes for this year ahead. Paul Marden: So one place to start is always about benchmarking. This is something that at Rubber Cheese we find really interesting and we care a lot about with our Rubber Cheese survey. But I think benchmarking and understanding where you are against the competition is not competition against the rest of the sector. I should say is really important because you can understand what good and bad is can't you? And this is something that you guys care quite a lot about as well, isn't it? Liz Dimes: Absolutely. It's really at the heart of everything we do for our clients. We benchmark with the industry. That's the brilliance really for us of working solely in the visitor attraction industry. We can really see what's the good, bad and ugly of all things marketing within that industry. So we recommend that you'd benchmark everything really. But obviously it depends on what you're doing. So you'd benchmark your socials, your emails, your website performance, your reviews, your paid advertising results, just anything you, anything that you collect data on for you. If you don't know whether that's good or bad, how do you know what you're looking at really with your data? Liz Dimes: So  you might see that this year you were 2% up on your last year's results and think, great, but if everyone else is 10% up, then actually maybe there's something key in there that you're missing that would really be a quick fix for you to do. And without knowing that it's impossible to do that, it really, I mean, the majority of the benchmarking we do is digital advertising because that's, it's 70% of our work for our clients. But as say we do benchmark across everything and by benchmarking we know that we can ensure that we're optimising well to make sure that we're achieving the best results possible for all our clients. And at the end of the day that's what we're here for and that's what we all do. Liz Dimes: I'm going to push this over to Anita a little bit, but it's because benchmarking is such a key thing for us. We've actually got a new initiative we're announcing now in January. So I'm going to let Anita do that. Paul Marden: Oh, come on then. Drum roll, Anita. Anita Waddell: Okay, so this spoilers. The inspiration of this came from Rubber Cheese and your website benchmarking for the visitor attraction sector. And we benchmark all the time. But actually we know that we work with 15 to 20 attractions across the year. But you know, the attraction sector is so much bigger. And what we wanted to do was launch an industry wide survey on digital advertising so people can identify how big their budget should actually be for digital advertising. What performance, what click through rate, what cost per acquisition, what cost per click is actually good and average across all of the platforms. For example, we know in our business a lot of our clients will use the Google search, Google performance match, Meta, TikTok. Anita Waddell: But we also know that when we start working with some attractions, they're only using Meta or they're only using Facebook. And so it's really just taking a broad brush of the sector to actually understand what is happening out there across whether it be theme parks, whether it be a heritage attraction, whether they're a zoo. Just a broad brush to really give something back to the sector. Like you've done with Rubber Cheese. Really. Paul Marden: I think it's so important, isn't it? Because paid advertising can be a bit scary for some people because it feels a little bit like you're gambling or it feels like a fruit machine. But I always think that it's a fruit machine where you can figure out the odds. And once you figure out the odds, you just have to decide how much money you can pump into the top of it and magically at the bottom money comes out in relation to the odds that you've calculated. But if you can across the sector. Anita Waddell: Yeah, exactly. I mean, the beauty of digital advertising is that it is, you know, there is a system and a process to it. So you know that you've got to get people to your website. You know you've got from the website, you need to get into your landing page at every stage of the journey. Coming back to benchmark working, you can identify what is working well and what actually can be tweaked to optimise it even further. And we've got clients now after Covid, there was with that when we focused purely on. Well, actually to be honest, during COVID there wasn't a lot of marketing going on at all because people were so desperate to get out the organic, social and email marketing could just cope with it. Anita Waddell: But then people came back and they started to do a lot more out of home. But now we're finding clients are actually saying this year in particular with the increased costs in the budget. Sure. We know we get a lot of, we know we get a lot from digital advertising. Shall we actually reduce our home budget and put more into digital advertising because it's more measurable and that confidence can be given. Paul Marden: We've all only got limited budgets and it's all about deciding where the best place to spend your money is. So, yeah, we'll come back to this benchmarking point a little bit later, I think, because I think is really important. But let's dive into some of the channels that marketers can use and talk about some tips and tricks across each of the channels. Maybe should we start with social? Is it important top attractions? I think you've already answered that. But how important? Liz Dimes: I guess I think it's very important. I think we all know that's where people spend their time at the moment. Depending on who you're. Because in general as a sort of blanket, a lot of the target audience for all attractions is very similar. But depending on where you are you a tourist destination, are you more of a regional destination, are you a heritage site, are you a zoo? It will depend. So. But most of those audiences are spending a lot of their time on socials. But because of that and because everyone knows that their concentration is much less, your competition is much higher. But you see, but you got to be there. If you're not there, you're not in with a chance. So it is, it's incredibly important and I think it's about what should your focus be. Liz Dimes: So actually if you are a one man band and you have a certain amount of hours in the day to do it, what are you going to focus on? Maybe pick two or three. So if you are going to pick two or three, I think at the moment you would pick Instagram, TikTok and Facebook, still. I know we all think Facebook is disappearing, but the grandparents take their grandchildren on these days out. Paul Marden: Exactly. And that landscape of the different social platforms was stable for a very long time, wasn't it? But it's changing quite a lot. So should you be on Twitter? Is it a scary place to be now? Should you be on Bluesky? But, but in you're saying TikTok still, Facebook, Instagram, those are the key places that you should be focusing attention. Probably. Liz Dimes: Absolutely. I think if you've got extra time, if you have extra resource, then absolutely test those extra platforms out and see where you've got. But actually if you're, if your time is limited, then focus on doing the best for the top platforms of where your audience are. And at the moment we believe, and all the data believes for that for our audiences it's Facebook, Instagram and TikTok. Paul Marden: Yeah. And, and what are the basics that you've got to be covering there? What should they be posting about? To be able to kind of meet the bar. Anita Waddell: I feel the key with social media is that you know you can, it's got to convey a message that is going to provide overall reason to visit. So you need to get your planning right. And so yes, you want to have different formats and you want to make the posts are not wallpaper posts and you want to make sure that the post you're saying are said. You know, the same message is said in three or four different ways but ultimately you know, you're trying to stimulate an action and whether that's just engagement at this stage, you know, people aren't necessarily going to visit immediately after seeing a post but if they engage then see more posts and over time when they do want, they do want that day out, you'll be in their, in their top of mind. Anita Waddell: So I think the key we always say is like no, make sure you get your planning right. Your, your commercial messages in January are going to be totally different to your commercial messages in Summer or Easter when you know, in January you might be thinking about we've got, we need a value, a volume driver promotion because people haven't got any money. We want you Season passes are always sold in the first few months of the year. So you want to make sure you've got some promotion, you've got your season pass messaging out there. So it is, you know, make sure you've got your planning and messages right and from there you can then be creative as you like. But you've got to make sure that you're saying the right thing. Paul Marden: Let's follow that thought. What are the special little sprinkles that people could do this year to really energise their social media? What is it that they can do to inject that creativity? Anita Waddell: I think different formats, I think, you know, you can say the same thing, overlook different formats to really make them zing. Liz Dimes: One of the things we're really seeing good trends on and again this does depend on who you have in your team. But if you've got a member in your team who is willing to be on camera and is entertaining, is witty, can be a bit different. There's, there's a few attractions that are doing this really well already. But if there's something about. So we all talk about user generated content and absolutely you should be sharing user generated content. You should be making your most of your micro influences and your. All that kind of thing. But actually there's sort of EGC which is Employee Generated Content as well. And I think a bit of behind the scenes is still works well. Liz Dimes: A bit of witty content from someone and if you' the right person who's willing to do it and has the great personality and is happy to be on screen, then please take advantage of that person. Really, please use it. Because also they'll probably really enjoy it. I mean, there's a number of attractions where I know because we've spoken to them, where they're sort of bit famous. So yeah, people go round, go and they spot them and they want to go and say hi to that person and that. And if it's the right person who's comfortable with that, they really enjoy that. Yeah, so if you've got that person, go for it. That's a real, it's a real trend at the moment that's working well. Paul Marden: Okay, let's move channels then. Let's talk about email marketing because interestingly, in the Rubber Cheese survey this year, the data that we had showed that this was the weakest source of leads for attractions. Now, as I always say when I talk about our data, you know, there's statistics involved and you know, what we know is about the data set that is in front of us. It's not always completely reflective of the entire sector. So is that illustrative of what you guys see as well or is it more effective than that for you? Anita Waddell: I think I would say that we measure our email marketing. We put UTM codes on all of our links so we can actually track effectively. I would probably say they're not seeing it either because they're not tracking it effectively and UTM codes are so easy to set up these days or they're not. You know, the end of the day, the emails is a channel of communication. So if your email says exactly the same thing every single month, you just need to, with your, with your programming. And I think programming is going to be such a big thing, continue to be such a big thing this year. You need to really stimulate that repeat business. Really stimulate, give people a reason to revisit it. Your email marketing needs to be saying something different every single time. Anita Waddell: Otherwise people will just get bored with it. So I would say it's those two things. Paul Marden: Yeah. So it's all about keeping the faith. It is a valuable channel. You should focus on it. But you need to be able to have all of the tracking in place so that you can attribute the leads to that source and then a decent story to tell that's going to engage people. Anita Waddell: The only other thing I would say is that, and I don't. I think most people have got their heads around this now. But GDPR, when it came out, everyone was terrified of not getting, you know, you can only email people if you get an opt in. Well that's correct. That's one method of consent. But with legitimate interest, if they visited you already then you've got a reason to remarket to them as long as your Privacy Policy is correct and you've your, your everything else. So I think that's why some people go out. Some people are, we're amazed when we start conversations that they still are asking people to opt in and not using legitimate interest. So that could be another reason why in your survey results they were a bit skewed. Liz Dimes: I think there's quite a bit of scaremongering out there a little bit with email marketing at the moment because Apple are, they have updated their privacy settings a while ago which means that effectively when you're looking at your email results anything that's gone into an Apple mail will be marked as open even if it's not. So effectively your open rates are a little bit pointless since that update. So what's important to look at is your Click Through Rates because then you know those people have opened it and then how many have clicked through. Which is why the UTM codes are particularly useful because that helps with that. The other thing that Apple are doing at the moment is they're suggesting they're going to start the sort of promotions tab. I can't remember what their terminology is. Liz Dimes: Like you have in your Gmail when you log on your laptop, on your desktop as opposed to in your phone. So that will affect, that absolutely will affect email marketing. But what it will affect is email marketing that isn't tested, updated, optimised and tried and best. So if you do just keep doing what you're doing. Absolutely. Your email marketing is gonna, you're gonna lose on that. Paul Marden: So good email marketing is a worthwhile thing to do. Liz Dimes: Absolutely. And it is about testing because actually one of the things that we don't know yet because it's not happened yet but one of the things that might work is by making sure, rather make sure you're not sending from a no reply or admin at or an info at send it from a person's email that's less likely to be marked as spam or promotions. So all these things are as these updates come through test if suddenly you see a massive drop off in your click through rate, something's happened. Try something different on the next go. Paul Marden: Yeah. Liz Dimes: So I think, I imagine people are worried about whether Email marketing is going to continue to work and there probably will come a time when it doesn't. But at the moment I think it's still an important part of the mix. Absolutely. Anita Waddell: I think for Life Stage as well, it's worth taking it into account because there's some real hard data that's come back which suggests that the younger audiences are not using email marketing anymore. And I think that's really, that's quite true. But that is that Life Stage or is that young people? And I think that will play out because when people get into the office world, the world of work, they start using email a lot more and they become more familiar with it. So I don't know if it's Life Stage or if it's actually happening. We work with Tullis and Tully's obviously run a lot of brands which are aimed at sort of a 20 to 30 year old market and one of their biggest drivers is still email marketing. Anita Waddell: So I think, yeah, I think, but I think as Liz said, measure, optimise, test, do all of that and it should still deliver. Paul Marden: Good. Let's cut to the web. What are the problems with websites that you're seeing for regional attractions at the moment? Liz Dimes: One of the things we see quite a bit is that people who look at their own website as them, not as their customer. So they'll look at their website on their laptop. Their customers are not looking at their website on their laptop. They will look at it as someone who already knows the product, who. And even if you think you're not, your unconsciousness does know. So I mean, the average for visitor attraction websites is that nearly 90% of your sessions are happening on a mobile. So if you are ever looking at your own website, please look at it on your mobile. It's so easy to go, “Oh, I'm on my laptop because I'm doing my admin work right now and my admin work includes. I'm going to have a quick look at our website.”Liz Dimes: If you are going to do it on your laptop, press F12 please, because if you press F12 on your PC, you'll be able to look at it as a mobile. It won't be quite exactly what it is in as a mobile, but it's a good go. Not everyone knows about F12, so hopefully that helps a few people. But I think that is a real, it's a real key thing that we do find that some people tend to look at their own website not as a customer. So really think about it. Liz Dimes: If you are, say your key audience is a 35 year old mother of two, one has a toddler and one is a school child, put yourself in that place or ask do you know someone, one of your friends, that audience, ask them to go through your website blind and is your customer journey working? Do they immediately understand what you are? Can they quickly find out your opening times? Can they quickly find. If you have parking, can they quickly book? Is the booking, is the. Is the push through to booking which at the end of the day is the ultimate goal for pretty much everyone. Really, really think about it as your customer. And I think sometimes that's really difficult to do when you're so ingrained in your own attraction. Paul Marden: I can't stop myself grinning like a loon. You're talking about my life. This is the conversation I have over and over again. User testing. That's one of the questions in the survey that always blows my mind. How few people do user testing and how few people do user testing on a mobile and putting themselves into the shoes of their customers. I don't care if you like your website or not. I care whether your customers can do what they want to do. That's the only thing I care about. That's a bit untrue. I'm playing to the audience a little bit. Liz Dimes: But no but it is so true. And I think there are. If you can't, there's ways you can look at it from a more sort of data perspective. If you're a data person in your. I know people are still getting their heads around GA4 and to be honest, so am I. Even though I'm in it all the time because they change it every five minutes, hate it and you have to build a lot of it yourself. But there are a lot of positives of GA4 as well. You can see relatively simply how many people are going from your homepage or your landing page or your event page, whichever page you want to look at. Liz Dimes: If you want them to go to your ticketing site because most people use external platform ticketing sites, what percentage are landing on that page and going where you want them to go. Now it will be a low percentage always, even if you've got a really good system because they will want to find out more on different things and in lots of ways you want them to. But actually if you've got a return visit on your website, really that's when they should be booking. They've had a look, they found out where you are, they've talked to their friends on WhatsApp. Yes, that is one of the key options. Can they really quickly get to your booking site and book have a look at that data? If you can. Liz Dimes: And if it's really low, maybe you haven't got the right call to action buttons on your page or they're not as obvious as you think they are because maybe you're looking at it on a desktop rather than a mobile. Paul Marden: Amen. Liz Dimes: Good. Oh, I'm pleased because you're the number one expert in the website, so I'm glad you agree with me. But there's. Yeah, there's lots of things, there's lots of quick wins by just having a look. Paul Marden: Right, let's just very quickly touch on some of those then. So what are the quick wins that people can do with their websites right now that is going to turn it into a lead generating machine for them? Liz Dimes: What is your load speed? Are people bouncing off because you're not loading quickly? If it is low, do something about it. What are your call to actions? Are they obvious? Are they clear? Have you chosen one key call to action per page? Don't confuse your customer. Their attention span is really low. Does it show off what you want it to show off? Those are the top three things I would say look at. Anita Waddell: The other thing I would probably add to that is look at your home page. Make sure you're updating it regularly and giving those people the reasons to visit. I'm often quite surprised how they update the rest of the website but then they don't update the homepage on what is coming and what's next and what's on and also what's on now. So I think, yeah, I would say look at the homepage. Think of the homepage as really a signpost page. Once they live there, you want, they want to go, they've got to find something on there that's going to interest them and so that would be my recommendation to add to that. Paul Marden: Good. So those are all great things to do once they hit your website, but you've got to get into the website in the first place. So let's talk about paid advertising because that's something that you guys do a lot of, isn't it? Yeah. And that's the thing that can drive reliable traffic to your website. So it's hugely important. Liz Dimes: Absolutely. Paul Marden: I bet there's some real howlers that you see when you're first engaged by a client and you come and look at what they're doing in paid advertising. What are those real gotchas that you see? Anita Waddell: God, it's like opening your. Yeah, go on, Liz. You can reveal some secrets of what people are doing. Paul Marden: This is therapy session. This is a friendly, safe space. Just unburden yourselves. Liz Dimes: Yes, we won't name any names, don't worry. Well, while we're talking about website, I think one of the things with paid advertising that people really don't, they forget to think about or forget how important it is what web page are you sending that traffic to? Because absolutely, it might be your homepage, if your homepage is the right page, but equally it probably isn't your homepage. It needs to relate to the ad you are placing. So I think sometimes it's the last thought. It's, “Oh, we want to do an ad, we want to do an ad, do it.” And then, “Oh, don't even think about where we're going to send it. Send it to the homepage.” So I would say that's a really key thing that people sometimes forget. Liz Dimes: And actually, if you think about again, always come back to what will the customer think? Would it annoy you if you clicked on an advert for red shoes and the ad opened a page for trousers? It would annoy you. So why would your customers not be annoyed if you click on an ad about summer and it opens a homepage and there's not a really quick call to action to get to that summer information? So again, always think about the customer. One of the other things. Well, the other thing that is incredibly important in our industry is your location. Who are you targeting, location wise? And we have regularly taken on clients who have done it themselves or had previous agencies or whatever, doesn't matter where it happened. Liz Dimes: And they're targeting the whole of the uk, maybe they're in Cornwall and they're targeting Scotland as well for a term time visit. Paul Marden: Right. Liz Dimes: Someone in Scotland is not going to drive seven hours to come to you for a day out. Look at where your customers come from, map them. If you can really find that, you've got that data. If you're taking online booking, you have got the data of where the people live who come to you, find out where those people live and use that information for where you're going to generate the best results for your targeting for your adverts. I think that's incredibly important in this industry.Anita Waddell: And I think it goes, that goes beyond just radius targeting. Oh, absolutely. You really do need to map your audience to find out where they're coming from because, you know, like road systems will change the direct. No, change the layout of where people come from. Competitors will change, will give your some areas higher propensities to convert those visitors than others. So it really is worth investing in some mapping geo mapping tools and time to get it right. Paul Marden: I bet this is probably. How long is a piece of string quite type question, but broadly is the paid advertising for attractions? You know, there were terms, there are search terms that people are going to be searching on that you're going to want to sponsor or you're going to be sponsoring things in social platforms. There are some spaces that are, you know, fantastically competitive and hugely expensive. I'm thinking car insurance. You know, it will, you know, the cost per click of that is going to be phenomenal, but the return on investment for them is great. Yeah. Is this space a competitive and expensive space or is it remarkably reasonably priced? Liz Dimes: That really is. How long's a piece of string, I'm afraid, when it comes to search. So if we're just going from a search perspective. So if you're using Google Search Ads, absolutely. It depends what the keyword you are using is, how expensive that cost per click is going to be and really. Or you can help it by having an amazing ad, having an amazing landing page and being really relevant and your location targeting being right for that place. So you can be the low, you can get yourself to the lowest in the range that's possible for that keyword, but you're never going to get a keyword that cost £2 to cost 10p. What you can do, and what I would always suggest you do is use more longer tail keywords, which is the correct terminology, longer tail. Liz Dimes: But so if you're, if you're using, rather than maybe using day out, use day out in Yorkshire, family day out in Yorkshire. So you're extending the, the detail of it. Yeah. And the more detail you have, the less competition there will be within Google. You can do some really good keyword planning and get an idea of what your, what the type of cost will be for the type of keyword you're going for. If we stick on the Google search point. Actually, one of the other real howlers we regularly see is people actively targeting or not realising they're actively targeting their own brand name and therefore. And Google's algorithm, if you're doing a list of keywords you're going for, will always do what works best. Liz Dimes: So if you have either on purpose or accidentally put your brand name in there, all your budget is going to go on your brand name. Now, as long there are occasions when you might do that. If your SEO is terrible and you're coming up on page three for your brand name, go for your brand name. Absolutely do it in a separate campaign. So you're spending only a certain amount of money. But in general I'm yet to find attraction that isn't coming up on the map, on the Google map or on the top of the search results for their own brand name. So you are effectively paying Google for website visitors, clicks, conversions that you would have got for free. Don't do that. Please don't do that. And we see that relatively regularly.Paul Marden: You differentiated between paid advertising for search and paid advertising in social platforms. So we've got the tooling in Google to be able to estimate how much things cost. Go for those long tail search terms because they're probably going to better value for you, probably have better landing pages. And be really clear, if you've got a nice long tail search, you know that person is looking for something very specific. So serve them a really specific landing page to arrive at on the other side. That speaks to them and they'll love it, won't they? They'll be much more likely to engage. So you get that return on investment even further. What about in social, what. How are you planning out? You know what the cost is likely to be and where you should focus your energy. Liz Dimes: So because we are doing this all the time, we have a good idea of what that. So in social you'll look, you want to look at the cost per thousand impressions, what's called the CPM as opposed to the cost per cl. That's the, that's the bit in social that you can't affect. Meta, for example, are going to. If the cost per thousand for the target audience you are going for in the location you are going for is £4, it is £4, there's nothing you can do to change that. £3, it's £4. And unfortunately it is depending on where you are. For some people it's lovely. If their location's less, that's great. But if your location is more expensive. You've got to just deal with that. Liz Dimes: Unfortunately, in the last few years the cost per thousands have gone up around 12% and they're estimating this year it will be around 4%. So to get the same number of impressions in 2025 that you got in 2024, you're going to need to spend 4% more. Unfortunately, it is what it is. I hate saying that, but it's true. You can't. We can try and lobby meta all we like. The cost is what the cost is. It's a demand and supply thing. Paul Marden: Exactly. Liz Dimes: But what you can do is be realistic. You are going to have to get the same number of impressions. You need to spend 4% more. However, if your budget has to remain the same, how can you improve your click through rate one? Well, 0.2% to get. So although you'll get less impressions, you'll try and aim to get the same number of web visits and clicks from that. Can you then improve your conversion rate on your website? 0.2% and therefore you actually, for the same budget, you may get more conversions. So although you have to understand as we all do, that costs of everything are going up and impressions are one of those things. Liz Dimes: Actually, can you optimise and improve your ads because minimal improvements in your click through rate, minimal improvements in your conversion rate on your website are going to result in more revenue at the end of the day for potentially the same budget or a minimal increase. Paul Marden: And what are those? Again, this is such a sweeping, broad question, but what are those things that people could do to improve the engagement in the ads themselves? Liz Dimes: I'd say the number one thing to look at is your targeting correct? Paul Marden: Yeah. Liz Dimes: Is your location targeting correct? Is your audience type targeting correct? And then are you tailoring your ads to your audience? So if you're doing a target and you're targeting grandparents, for example, maybe your ad needs to be slightly different if you're targeting the parents or maybe your ad needs. And then your ad again will need to be. If you're, if you're remarketing and you're going to your sort of what we would call a hot audience that needs a very different ad to prospecting, a cold audience. So really focus on your targeting and focus on speaking. Again, think about the customer. Who are you speaking to with that ad? Anita Waddell: I think the other thing to mention and add to that is also the number of ads you're putting out because you never know exactly how your audience is going to react. So we actually do a lot of testing for a campaign. We would put a lot of ads out and it could be marginal differences in an ad because that's what, that's really what you want. So is it a bold heading? Is it not a Bold heading is it use the word say to save or best prices or you know and each of these will result in say that we're looking for that marginal gain because over time all those marginal gains will add up on the creative and the messaging and you'll get the best result. But it's time, energy and to get there completely. Paul Marden: Look, this has been really interesting but I want to just leave people with two or three things that they ought to prioritise to get 2025 off to a great start because last year was rubbish for so many people, wasn't it? So let's what can we all do to help get the show on the way for the attractions this year? Anita Waddell: I think the key thing is giving that people a reason to visit. It's getting the programming right. What people should be doing is looking at the last two years, breaking down the visitor numbers throughout the year, ascertain where there's opportunity for growth. We know people is much easier to build those peaks when, during the school holidays when people are actively looking. If you still, if you're not reaching capacity in those periods, that would be our, you know, build the peaks rather than the troughs. If however you've got to the stage where you think on your, you're creaking a bit at the seams and actually you want to build the term time campaigns, consider that as a secondary but again giving them that reason to visit now rather than waiting to a different time. Anita Waddell: And then once you've done that, you can plan your marketing budget around those opportunities. If you know that you've got more capacity in the summer, give more budget to the summer or if you know you've got more capacity in the October half term, give more budget to the October half term. So it's all going to start of where you want to get those extra people from and to and where. And then as some, as Liz mentioned later, postcode mapping, making sure that whatever advertising and marketing you're doing, you're hitting the people in the right areas who are going to have the biggest propensity to convert. And I've only got one other last thing to add is it's looking and learning from last year. Anita Waddell: Looking back at the data points, look at your benchmarks, your email, but email open rates, your landing pages, your digital advertising, try and get that margin of 1% improvement. If you can improve all of your marketing just by 1%, that's a lot of 1%. Paul Marden: That's a lot of people, isn't it? At the end of the day coming through the door. Liz Dimes: Absolutely. Anita Waddell: Yeah. So, so that would be sort of my kind of, you know what I would do. And Liz, has you got anything else you want to add to that? Liz Dimes: No, I think that's all of it. I think as say for, from the digital advertising side, postcode map if you can and absolutely look back and then test based off that and then test again. Paul Marden: Well, there's some homework for everybody. We always finish with a book recommendation and that book recommendation can be fiction or non fiction and I've got two guests so there's got to be two books. So Anita, what's your book recommendation for our listeners? Anita Waddell: This, this was a really tough question actually because one of my new year objectives is to read more. But I looked back and thought, “Okay, over the last five years, what books have I read and what's, what can, what's really resonated and what still I feel I can remember really”. So, so the one, I think it's Who Moved My Cheese by Dr Spencer Johnson. I don't know if how regularly it's mentioned on, on this podcast, but it's not a new book but it all talks about how you got, you know, you've got two stories about two little mice and two people and they, and the two little mice go off and they find cheese in this maze every single day. Anita Waddell: Whereas the two people found their cheese, they're happy with their cheese, they really like this certain cheese. Why would they look elsewhere? And then that cheese and then ultimately that cheese supply from the two people runs out and it's talking about having to innovate and change to survive. And I, and it's done in a really easy reading and fun way. And so yeah, I think that would be my recommendation to anybody. Paul Marden: Right Liz, what about you? What's your recommendation? Liz Dimes: Well, this was actually recommended to me because I thought about it. Okay, what have I been recommended that I've read? And actually it was recommended by a member of my team, Miles. So this comes from him. It's Never Split the Difference by Chris Voss, who I don't know whether you've read this book, but he was an FBI negotiator and he has since written this book and it's actually written in a really easy to take in way. I just found it really interesting and just started reading it and read it basically which I don't do nearly as much reading as I used to before I had a child. So if I've managed to do that, you know, it's a good one. Liz Dimes: But my key sort of takeaways from it was how if you first think about negotiation skills, you probably think, “Well, what would I say?” And actually, that's not what you should be thinking, it's what are they saying? Your key negotiation skills is actively linked listening. And if you're actively listening, then you can follow the other key skills which are mirroring what they're saying, repeating the last of their three words, things like that. I just found it really interesting and it has made me rethink how I engage with people. So I would recommend it as a good read. Paul Marden: You got me thinking about my. What I was going to say now. Thinking about what were the last three words that you said? Oh, patting your head and rubbing your tummy part to this. Isn't there as thinking about the conversation and having it? Liz Dimes: Exactly. I think that's what he says. He says, while you're having a conversation, there's two of you. You're half listening, but actually the majority of you is thinking about what you're going to say next. If you're thinking about what you're going to say next, you are not listening, so you are not taking in what that person is saying in the way that you should be. And actually, if you can switch that bit off and really listen, what you say next will be the right thing. It's really hard. It's really hard to do, but I have actively tried to do that. When I think about it sounds. Paul Marden: A little bit like interviewing on the podcast, because this is a skill I've had to learn. This does not come naturally to me and it. It felt like a hostage negotiation at the beginning and it did feel a little bit like I had to negotiate my way out of the podcast episode. But with time and with practise, these things become easier and you can focus on the conversation whilst you're doing figuring out where the conversation is going to go. But, yeah, I've heard reviews of that book. I've not read it myself, so you've got me thinking I need to go and get that. Liz Dimes: It's worth a read. Paul Marden: Dear listeners, as always, if you would like a copy of either Anita or Liz's book recommendation, then the trendy thing to do is to go over to Bluesky now, not Twitter. Who wants to go onto Twitter? It's full of megalomaniacs. So go over to Bluesky and retweet the show message and say I want Anita or Liz's book. And the first person to do that will get a copy sent to them and I will be generous. It can be the first person for each book will get a copy. I'm not getting bankrupted this time with loads of book recommendations. I just want to leave people with one last thought. We know that benchmarking is important to you guys and this is something you're going to be doing a lot over the next few months. Paul Marden: So if people want to get involved with working on the benchmarking project for digital advertising that you guys are doing, what do they need to do? Anita Waddell: They need to go to our website where there'll be more information about it, and that's agility-marketing.co.uk.Paul Marden: And hopefully it will be in the show notes as well. So you can jump over to the show notes and follow the link there. But agility-marketing.co.uk and people will find all they need to know about the benchmarking that you're currently doing and how they can get involved in it. Brilliant. Ladies, this has been a wonderful conversation. Thank you very much. Liz Dimes: Thank you for having us. Paul Marden: We will catch up again soon. Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, SkiptheQueue.fm. The 2024 Visitor Attraction Website Survey is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsDownload the 2024 Rubber Cheese Visitor Attraction Website Survey Report

Learn about scaling a remote-first business, leveraging UGC and paid advertising, and balancing sustainability with innovation. Whether you're an aspiring entrepreneur or a seasoned professional, this episode is packed with valuable insights and motivation.

The Hidden Tools Transforming Law Firms: Exclusive AI Mastery EventGet insider access to how AI is revolutionizing the legal profession, learn actionable strategies to scale your law firm effortlessly, and see real tools that are transforming how lawyers work.Hosted by Sam Mollaei, Esq.This exclusive AI Mastery Event is your chance to gain a competitive edge and unlock unprecedented growth in 2024.But there's a catch—only MLA members can attend.▪️Not an MLA Member? Don't miss out. Book a call today and gain access to opportunities that could transform your practice. https://bit.ly/3z7R5qMWhat if uncertainty in immigration law could be your biggest growth opportunity?Sam Mollaei and Neil Tyra uncover how immigration lawyers can transform policy changes and client anxieties into a thriving, client-focused practice in 2025. Could this be the breakthrough your firm needs?This episode highlights how to leverage uncertainty as an opportunity for growth.Learn innovative service models and outreach tactics to help your firm thrive in a changing legal landscape.Key Takeaways from Sam and Neil:1. Create an Immigration Security Membership ProgramLaunch a subscription service with early alerts, policy briefings, Q&A sessions, hotline access, and priority document reviews to reduce client anxiety during policy changes.By proactively addressing uncertainties, you position yourself as the trusted expert clients rely on for guidance and stability.2. Go All-In on Paid Advertising for Immediate GrowthFocus on Facebook, Instagram, and TikTok ads to address client pain points like delays and compliance issues with clear, compelling solutions.Pair these ads with free resources, like webinars, to build trust and seamlessly convert leads into loyal clients.3. Offer "Fast-Track Immigration Support" PackagesProvide premium expedited services, such as urgent consultations and fast document reviews, to attract high-value clients who need immediate solutions.Marketing this as an exclusive offering enhances client satisfaction while boosting revenue through prioritized, efficient service.4. Host Educational Workshops and Webinars - Go All-In on VideoDeliver live Q&A sessions and webinars on key immigration topics, creating consistent and engaging video content that builds trust.Use tools like StreamYard for multi-platform streaming, ensuring your expertise reaches and resonates with a wide audience.5. Focus on Ideal Clients and Partner with Community OrganizationsIdentify and target a specific client demographic to craft messaging and services that deeply resonate.Strengthen credibility and community ties through collaborations with advocacy groups, ensuring your firm stands out as a trusted, highly relevant resource. "For us as business owners, change is good...it's an opportunity. Great timing for state immigration lawyers to take advantage of the opportunity it brings." — Sam Mollaei"Don't hesitate to be personal. Let the client see who you are, talk about your own life, and share how you feel about helping clients in the immigration space—why that's your passion...don't...

Organic marketing versus Paid marketing which one is better.There are so many ways to reach your audience online but there's always the battle between should I pay for it or should I do it for free. In today's episode I'm going to break down the top reasons why you should use organic or the top reasons why you should use paid and so much more.Build A Brand On Video: www.buildabrandonvideo.comIf you enjoyed today's episode be sure to let us know on Instagram or over on our YouTube Channel - all under the name Keenya Kelly Subscribe to The Keenya Kelly Podcast!Watch episodes on YouTube!!

Send us a textIn this episode, we interview Nathan Adams, a certified marketing expert and SVP, Head of Marketing at DKC, where he has spent nearly a decade building media buying and digital marketing divisions. Nathan shares his journey from political campaign work to becoming one of LinkedIn's top marketing insiders.What you'll learn in this episode:How the zero-click content movement is transforming both organic reach and paid advertising.Why platforms are prioritizing on-platform engagement and how you can adapt.Strategies for balancing awareness, consideration, and conversion in marketing campaigns.The role of post-purchase content in driving long-term engagement and brand loyalty.Why experimenting across platforms is key to discovering what works best for your audience.Nathan also shares insights into optimizing campaigns with tools like LinkedIn Ads and his approach to content amplification through PR-backed strategies. This episode is packed with tactical lessons for anyone looking to improve their digital marketing performance.

During this episode of the Marketing Matters™ Podcast, we talk about the 5 core things you must have in order to not just hit your goals, but exceed them. These five things could change your life and business forever. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE

During this episode of the Marketing Matters™ Podcast, we talk about the pros and cons of working with an advertising agency to grow or scale your business. Ashley Brock worked at four ad agencies over a decade and has spent over $200M on ads. She talks all about what life is like inside an agency and why you should or should not outsource your ads to an agency or learn how you or someone on your team could learn and implement ads in-house. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE

Explore the importance of social media with your paid ads strategy. Ari and Priyanka talk about why social media is necessary for businesses to connect with their audience and provide value beyond promotional offers. Watch this video now.In this video, our Social Media Manager, Ari Paulin, and our Client Creative Manager, Priyanka Lakha, discuss that while paid ads can give you immediate sales, social media has the power to create long-term relationships with customers and eventually build a community around your product. They also discuss the misconceptions about running social media with paid ads, the challenges with effective messaging, how consistency can boost your brand's reputation, and more. Discover how integrating social media can boost your brand awareness and drive long-term success.]Connect with Ari on LinkedIn: / aripaulinsocial Connect with Priyanka on LinkedIn: / priyanka-lakha-642394130 Related videos:

Welcome to a new episode of Next Level Pros! Today, we have the pleasure of speaking with Josh Bucio and Carter Romero, the founders of Urban Oasis, a thriving landscaping and outdoor construction business based in Texas. In this episode, we dive deep into their entrepreneurial journey, the challenges they've faced, and their ambitious plans for the future. Apply to be on the show: https://forms.gle/hwDijQPFyKCEtHNs8  Highlights: "Paid advertising should be your number one generator for business. Where most business owners get it wrong is they pump the brakes on this once they get too much business” "Mentorship and understanding marketing are key for us." "If we increase the price 10% we're not losing 10% right? Which is perfect, like and, and that's a key thing for anybody to understand, that's watching this or listening to this, is just how valuable an additional dollar is to the business owner versus the customer." "Creating a strong company culture with clear values has been a big focus for us." Timestamps: 00:00 Paid Advertising as a Business Generator 02:20 Urban Oasis - Background and Growth 05:00 Early Days - Hands-on Work and Expansion 09:21 Deciding to Go All-In on the Business 12:06 Current Team Size and Challenges 15:48 5-Year Vision and Growth Plans 21:11 Marketing Quadrants and Strategies 25:00 Importance of Paid Advertising 32:23 Pricing Strategy and Profit Margins 38:46 Scaling Considerations and Overhead 47:39 Integrating Sales and Marketing 57:19 Lessons Learned from Next Level Pros Looking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us. https://nextlevelhomepros.com/grow-home-service-vsl  Join my community - Founder Acceleration ⁠https://www.founderacceleration.com  ⁠ Apply for our next Mastermind: h⁠ttps://www.thefoundermastermind.com ⁠  Golf with Chris: h⁠ttps://www.golfwithchris.com ⁠  Watch my latest Podcast Apple- ⁠https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S ⁠ Spotify- ⁠https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2 ⁠ YouTube - @thefounderspodcast

Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- In this episode, I'm joined by paid ad specialist Aggie Meroni to discuss everything about paid advertising in 2024 and projections for 2025. Aggie, founder of White Bee Digital, shares valuable insights on Meta ads, ad trends during Black Friday, and practical tips to enhance ad performance for retailers. The discussion covers how you should measure your ad performance against buyer behavior, the importance of being strategic with which products you put money behind, the evolving Meta platform, and the surprising success of employee-generated content. Catherine and Aggie also explore future strategies for advertising, emphasizing a human touch and intentional content planning. [01:32] Meet Aggie Moroni: Paid Ad Specialist and Founder of White Bee Digital [01:59] Black Friday Ad Insights [05:06] 2024 Advertising Landscape [11:44] Meta Platform Changes and Strategies [18:43] Boosting Ad Performance: Practical Tips for Retailers [24:53] Looking Ahead to 2025   ----- Learn more about Stock Doctor - https://www.resilientretailclub.com/stockdoctor/ Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/ Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/   

Send us a textAfter 25 years in marketing and countless books read, there's always something new to pick up. In today's episode, I'm sharing ten essential lessons that every marketer should know. Marketing is fundamentally about shaping perception, as how consumers view a product often matters more than its actual functionality. Creating habits around your product can significantly increase its value over time by integrating it into users' daily lives. When quick and precise results are needed, paid marketing typically outperforms organic methods. Simplifying product comparisons makes it easier for consumers to understand and appreciate your offerings. Maintaining a big-picture perspective helps keep marketing projects aligned with overall goals and key messages.Social proof, in the form of testimonials, reviews, and user-generated content, can be a powerful influencer of consumer decisions. Patience and consistency in audience engagement build trust and credibility over time. Maintaining emotional control and objectivity is crucial for effectively reaching marketing goals. Crafting attention-grabbing headlines is essential for capturing your audience's interest. Finally, prioritizing relationships with existing customers often proves more valuable than solely pursuing new ones. These lessons underscore the importance of perception management, habit formation, strategic marketing choices, simplicity in messaging, big-picture thinking, social validation, patience, emotional intelligence, compelling communication, and customer relationship nurturing in developing successful marketing strategies.بعد 25 عامًا في مجال التسويق وقراءة عدد لا يحصى من الكتب، لا يزال هناك دائمًا شيء جديد لتعلمه. في حلقة اليوم، أشارككم أهم عشرة دروس يجب على كل مسوق معرفتها.التسويق يتعلق بالإدراك في المقام الأول: كيف يرى المستهلكون المنتج غالبًا ما يكون أكثر أهمية مما يفعله بالفعل. جعل منتجك عادة يومية يخلق قيمة أكبر مع مرور الوقت لأنه يصبح جزءًا من حياة المستخدمين اليومية. التسويق المدفوع يتفوق على العضوي عندما تحتاج إلى نتائج سريعة ودقيقة. تبسيط المقارنات يجعل من السهل على المستهلكين فهم وتقدير ما تقدمه. الحفاظ على رؤية شاملة يساعد في إبقاء مشاريعك التسويقية على المسار الصحيح.الإثبات الاجتماعي هو الطريق الأمثل: استخدام الشهادات والمراجعات والمحتوى من المستخدمين يمكن أن يؤثر بشكل كبير على قرارات المستهلكين. الصبر والاتساق في التواصل مع جمهورك يبني الثقة والمصداقية مع مرور الوقت. الحفاظ على الهدوء والموضوعية يساعدك على تحقيق أهدافك التسويقية بشكل أكثر فعالية. العناوين الجذابة ضرورية لجذب انتباه جمهورك. إعطاء الأولوية للعملاء الحاليين وبناء علاقات قوية معهم أكثر قيمة من مجرد السعي وراء عملاء جدد. هذه الدروس تسلط الضوء على أهمية الإدراك، وتكوين العادات، والتسويق المدفوع، والمقارنات البسيطة، والتفكير الشامل، والإثبات الاجتماعي، والصبر، والتحكم العاطفي، والعناوين القوية، وعلاقات العملاء في استراتيجيات التسويق الناجحة. Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

Discover how to plan for success, balance your ad strategy, and tackle tough competition on a budget. Packed with actionable advice and real-world examples, this conversation is a goldmine for startups, entrepreneurs, and marketers looking to master paid advertising.Learn More:Free Google Ads Guide: StubGroup Free ResourcesChapters:Introduction and Guest Overview (0:00)Why Google Ads and Podcasts Work Together (2:00)What is Audience Testing in Google Ads? (4:00)How to Attract High-Quality Leads (9:00)Planning for Success: Avoiding Too Many Leads (10:00)Tips for Generating Leads and Revenue on a Budget (15:00)Niche vs. Broad Google Ads Strategies (17:00)Training Teams for Google Ads Excellence (21:00)The Journey to Becoming a Google Premier Partner (22:00)Closing Thoughts and Key Takeaways (23:00)

During this episode of the Marketing Matters™ Podcast, we talk about Chris Stapleton's Song, Starting Over. We talk about the lessons you can learn that relate to paid advertising from one section of that song. Listen to Starting Over by Chris Stapleton HERE.  Song Lyrics: This might not be an easy time There's rivers to cross and hills to climb And some days we might fall apart And some nights might feel cold and dark But nobody wins afraid of losing And the hard roads are the ones worth choosing Some day we'll look back and smile And know it was worth every mile Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE

If you are searching for a local event for small business owners and entrepreneurs near Atlanta, Georgia, you belong in the room at the Power of Paid Ads Summit in Alpharetta, Georgia. This is an event designed for entrepreneurs who are ready to become findable and 10X their business by harnessing the Power of Paid Ads. You'll hear from Macy McNeely, Leticia Gardner, Sherri Somers Bell, Melissa Franks, Emily Judice, and Ernestine Morrison. You'll be surrounded by hundreds of other business owners like you. If you have questions about what's in it for you at the Power of Paid Ads Summit.. This business networking and learning opportunity is for you. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE

Hey friends! On today's episode, we're tackling a topic that can feel a bit intimidating—paid advertising. I'm thrilled to welcome Peyton Helm, an expert in ads for creative businesses, who's here to share everything you need to know about making them work for you. Since I'm not exactly an ads pro myself, I found our conversation incredibly enlightening, and I'm confident you'll walk away with some awesome insights for your photography business.   About Peyton: Peyton is a wedding photographer/filmmaker and a marketing coach for other wedding creatives. He teaches how to attract ideal clients, charge more, and book consistently with paid advertising.   Connect with Peyton: If you're ready for more guidance, be sure to check out Peyton's educational programs at fulltimeweddingpro.com Instagram: @peytonhelm   Connect with Me: Do you need any more advice? Fill out the inquiry form below if you would like to schedule a mentorship with me! BOOK A MENTORSHIP Show Notes: summergracephoto.com Instagram: @summergrace.photo    Shop My Products: My Summer Grace x G-Presets (discount code: SUMMERSCHOOL) My Pricing Guide Get 30% off Honeybook

Lauren Oggs Gee is a retired teacher turned fashion influencer. Lauren and Ashley met from an ad (of course we did). Lauren decided to attend the Marketing Matters™ Retreat for female entrepreneurs with Ashley. If you're wondering if it's beneficial for influencers to run ads, if you're wondering if it's worth it to get in the room with other women growing their businesses just as you are, or if you're wondering how to get started with your own influencer career, this is the podcast for you. You'll learn about the surprising things Lauren has learned since she began diving into paid advertising and investing in herself and her business. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE Connect with Lauren on Instagram HERE

What does it take to win with paid ads on Black Friday and Cyber Monday? If you are an entrepreneur or have your own business and you're running paid ads, here is a full episode of 10 Black Friday ad strategies and tips so you can make the most out of your next sale, launch, or Black Friday promotion. Although this will help you make more sales on Black Friday and Cyber Monday, this will also help you with any sale or launch, too. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE

On this episode of the Business of Strength Podcast Dan Goodman breaks down if your gym needs paid advertising or not!   He talks about the two methods of payment as it pertains to marketing and the proper amount of money every gym needs to allocate towards client acquisition.  If you need to acquire a few more clients with your marketing this is a can't miss episode.

Inside this episode, we'll answer these questions that a listener of the Marketing Matters™ Podcast recently submitted: What type of ad is best for a service-based business? What type of ad is best for a retail-based business? How do you talk to your audience differently if it's a warm audience vs cold audience? How much does the creative (the ad itself) matter when it comes to ad performance? What are the different types of ads you can run? If you're a small business owner or entrepreneur and you're ready to get paid ads to finally work for you, you are going to love learning about paid advertising on this episode of the podcast! Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE

Zara Watson-Young is an award-winning trademark and intellectual property attorney who specializes in helping female founders protect their brands and businesses from copycats. She's Ashley's personal trademark attorney and also a client of Ashley's. Zara shares her story of learning about paid advertising and how it's saved her over $4,000 per MONTH to have her team in-house able to run ads confidently.  Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Join Zara in the VIP Platinum room at the Power of Paid Ads Summit HERE Connect with Zara on Instagram: @watsonandyounglaw

Jill Murphy is a certified nutrition coach, certified personal trainer, and Ashley's personal FasterWay to Fat Loss coach. Although she tried ads in the past and it was unsuccessful, Jill decided to give it another shot as a nutrition coach looking to speed things up and learn about paid ads. Now, she's had two record months in a row for her business. You'll love listening to the full story! Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE Connect with Jill Murphy Instagram: @jillcmurphy Join Jill's 6-Week FasterWay Challenge HERE

In episode #43 of the Marketing Matters™ podcast, we talk about “earning your badge of honor” in business. Is growing your business organically honorable? What about growing your business with paid advertising? In this episode, you'll learn how to hit your business goals sooner and walk away with questions to ask your clients to give you social media content for months. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE

In this episode of the Tactical Empire podcast, hosts Jeff Smith and Shawn Rider discuss overcoming societal pressures to live a disciplined and fulfilling life. They delve into practical strategies for small business success, highlighting the importance of excelling in product fulfillment, communication, sales, marketing, and branding. Jeff shares personal anecdotes, including participating in a Stein holding contest, while Shawn emphasizes the significance of integrating personal and professional life in social media content. The episode provides insights on effective marketing techniques, such as organic and paid social media campaigns, to ensure business growth and customer engagement.Chapters00:00 Introduction and Welcome00:34 Meet Shawn Rider01:00 Jeff's Oktoberfest Adventure03:01 Small Business Insights07:55 Marketing and Sales Strategies10:58 The Importance of Organic Branding14:15 Self-Audit and Social Media Tips20:41 Community Engagement and Final ThoughtsYou can connect with Shawn Rider on Facebook and Instagram. If what you heard resonated with you, you can find Jeff on Instagram, Facebook. If you're interested you can visit The Tactical Empire's website https://www.thetacticalempire.com/home-4169. And don't forget to visit us on Apple Podcasts to leave a review and let us know what you think! Your feedback keeps us going. Thanks for helping us spread the word!

In this podcast episode, Lori delves into effective marketing strategies for business owners and entrepreneurs, particularly those who struggle with attracting new clients and dislike marketing. Emphasizing the importance of a strong, client-centric website, Lori also highlights leveraging social media, building an email list, and networking. Lori talks about offering value through workshops, webinars, and the cautious use of paid advertising. The episode underscores the power of social proof and encourages business owners to find enjoyable ways to market their services, making marketing a fun and integral part of their business growth. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

takeaways:  • jenny funded freja using profits from her successful dropshipping business  • she focused heavily on paid advertising from the start, unlike many other brands  • jenny kept freja a secret for the first 2-3 years, even from friends  • her approach was very data-driven, focusing on what customers want rather than personal preferences  • she's now transitioning to focus more on organic growth, pr, and building a long-term brand  • jenny advocates for entrepreneurs to get hands-on experience before delegating tasks  • she plans to expand internationally and launch new product lines in the coming years   chapters:  00:00 - jenny's background and start in e-commerce  08:01 - transitioning from dropshipping to launching freja  12:30 - focus on paid advertising and marketing strategy  23:17 - keeping freja a secret and building without ego  25:30 - shifting focus to product development and brand building  27:26 - future plans for international expansion and new product lines  31:23 - jenny's approach to work and productivity  36:02 - building a community and mentoring other entrepreneurs  47:37 - working with family and factory relationships in china   

Brad Robinson, owner of Bradford Custom Homes and Remodeling, discusses his approach to marketing, social media, paid advertising, and measuring ROI. He also shares insights on the importance of high-performance building, team management, and leveraging technology like AI to streamline business operations. https://www.bradfordremodels.com Partners:  Andersen Windows Buildertrend Velux The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades

In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the world of social media and how it can transform your studio's visibility. As studio owners, we know that having a social media presence is no longer optional—it's essential. But with so many platforms and strategies out there, how do you make sure your efforts actually pay off?Seran walks you through actionable tips on how to effectively and efficiently use social media to not only attract new clients but also to build lasting relationships that keep them coming back. From choosing the right platforms to creating content that truly resonates, Seran covers it all. Whether you're a social media newbie or looking to refine your strategy, this episode is packed with insights that will help you make your studio the talk of the town, both online and off.Tune in to discover:The importance of being on the right social media platforms for your studioHow to create purposeful content that captures attention, engages your audience, and inspires actionThe benefits of paid advertising and how to make it work for your businessTips on tracking and measuring your social media success to ensure you're on the right pathIf you're ready to take your studio's visibility to the next level, this episode is a must-listen!Got a question for Seran? Add it here

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. Today we're joined by Neha Shah, who most recently oversaw the eCommerce Organic Acceleration team at Kenvue and is now a free agent. Before that, Neha spent 17 years at Johnson & Johnson as a Senior Manager overseeing Omnichannel Excellence and Shopper Marketing.  This episode is all about the role of organic marketing in sustainable brand growth - both on Amazon and across other retail channels.  Make sure you tune in to find out more!   Disclaimer: Neha's viewpoints in this podcast episode are separate from her work at Kenvue. These represent her personal opinions and beliefs on the industry.   KEY TAKEAWAYS In this episode, Julie, Neha, and Jordan discuss: The Role of Organic Marketing Organic marketing's often overlooked potential in driving sustainable brand growth. Importance of organic growth in providing cost efficiencies and building brand trust and equity. The common oversight of organic efforts due to the immediate results offered by paid advertising. Organic growth as a long-term strategy that complements paid efforts. Strategies and activities for organic growth, such as keyword and content optimization. Measuring organic success through metrics like revenue, share, average order value, traffic conversion, and organic search rank. The need for a cross-functional team including paid, organic, and shopper leads. Importance of collaboration and adaptability within the team. Leveraging both internal and external resources for technology and data insights. Future Trends to Watch: Rise of social commerce and new marketplaces. Evolution of omnichannel strategies. Impact of AI in areas ranging from content to supply chain operations. What's Next for Neha Shah

Navigating the Evolving Landscape of Paid Advertising and NewslettersIn this insightful episode of the podcast, the host, Josh Elledge, engages in a deep conversation with Max Bidna, also known as "Marketing Max." The discussion revolves around Max's journey from Wall Street to becoming a marketing expert, focusing on the evolution of paid advertising and the growing importance of newsletters as a marketing strategy.Josh Elledge sets the stage by introducing Max Bidna, highlighting his impressive background and the topics to be covered. The episode promises to delve into the current marketing landscape, particularly the challenges and opportunities presented by paid advertising and the strategic use of newsletters. Max's career began on Wall Street, where he assisted early-stage companies in raising capital. However, after failing the Series 7 exam, he found himself at a crossroads. A client, recognizing his potential, asked him to run Facebook ads for her business. Despite his initial hesitation, Max accepted the challenge, turning a $2,000 ad spend into $20,000 in revenue within two weeks. This success ignited his passion for performance marketing, leading him to establish his own advertising agency.Max highlights the significant changes in the advertising landscape since he started in 2016. The primary challenges today include increased costs and heightened competition. The cost of advertising on platforms like Facebook has risen dramatically, making it difficult for startups and small businesses to achieve a positive return on investment (ROI) from their ad spend. To stand out, businesses need to focus on unique value propositions and personalized marketing strategies that resonate with their target audience. In light of these challenges, Max advocates for the use of newsletters as a powerful marketing tool. He explains that newsletters can help businesses maintain customer engagement and increase LTV without the need for expensive advertising campaigns. By providing valuable content and building personal connections, businesses can create a relatable narrative that resonates with their audience, leading to increased trust and loyalty.About Max Bidna:Max Bidna has a strong passion for helping companies grow and bringing smiles to people's faces. They have been directly involved in the growth of over 200 companies and continue to do so daily through their advertising agency, angel investing, and advisory work.Their journey into Growth Advertising began while working in the finance industry, where they assisted companies in raising capital. It soon became evident that companies struggled to find a reliable marketing or advertising channel for business growth, regardless of how much funding they secured from investors. Consequently, Max assembled a team and launched their agency from Hell's Kitchen, NYC, in early 2017.Since then, they have collaborated with over 120 companies across multiple countries, helping them expand their businesses through Paid Media. Thanks to their proven Growth Advertising process developed over the years, the agency's average client generates $4.22 in revenue for every $1 spent on advertising.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Marty Capital website athttps://www.martycapital.com/Check out Marty Capital on LinkedIn athttps://www.linkedin.com/company/marty-capital/Check out Max Bidna on LinkedIn athttps://www.linkedin.com/in/maxbidnaDon't forget to subscribe to The...

In this episode of the Super Entrepreneurs Podcast, we're joined by John Horn, CEO of StubGroup, a premier Google Ads agency that has generated over $400 million in revenue. Specializing in performance-driven solutions, StubGroup has successfully served Fortune 500 organizations, multimillion-dollar retailers, and local businesses, all while helping companies maximize their digital marketing profitability. Tune in as we explore the strategies behind boosting your digital ROI with insights from a true industry leader. Chapter Stamps: 00:50 Welcome and Guest Introduction 01:39 Starting a Business: Organic Growth vs. Paid Ads 04:53 Challenges and Benefits of Paid Advertising 05:44 Effective Budgeting for Advertising 07:26 The Role of AI in Advertising 09:35 Future of Ad Agencies in the Age of AI 14:10 Impact of AI on Search Engine Results 18:37 Common Misconceptions in Advertising 21:16 Keyword Strategy Tips 24:25 Conclusion and Farewell Pullout Quotes: "In digital marketing, it's not just about spending more; it's about spending smarter." "We focus on performance-driven solutions because every dollar spent on ads should lead to measurable results." "Our goal at StubGroup is to turn digital marketing into a profitable engine for businesses, whether you're a Fortune 500 company or a local shop." "The key to a successful Google Ads campaign is understanding your customer's journey and tailoring your strategy to meet them where they are." "Data isn't just numbers; it's a roadmap to maximizing your ROI in digital marketing." Social: Website: www.stubgroup.com Linkedin: https://www.linkedin.com/in/johnjhorn1 Instagram: https://www.instagram.com/stubgroupadvertising Meta: https://www.facebook.com/StubGroup/ Disclaimer: Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts. Notice to the Super Entrepreneurs community: Before we part, remember to join our Private Facebook group, 'Mindset for Business Success' Here we share mindset wisdom to elevate your life and business LIVE every Tuesday morning(EST), ready for a transformative journey? This group is your key to unlocking potential and achieving business growth. Don't miss out on this incredible free resource. Join us in 'Mindset for Business Success' Today! https://www.facebook.com/groups/mindsetforbusinesssuccess/ The only limits in our life are those we impose on ourselves. Bob Proctor  ▬▬▬ Free Clarity Call with Shahid▬▬▬  https://calendly.com/shahiddurrani/free-clarity-call-with-shahid-durrani ________________________________________________________________________ OFFERS: https://zez.am/officialshahiddurrani  ▬▬▬ Get my Free Webinar▬▬▬ How to super scale your business to the next level without chasing strategies and feeling stuck https://shahiddurrani.com/registration/  ▬▬▬ Business Funding▬▬▬  https://www.7figurescredit.com/superfunding  ▬▬▬ Fund Your Clients▬▬▬  https://join.7figurespartners.com/?a_aid=superfunding  ▬▬▬ The TEDx Talk Program▬▬▬ https://info.shahiddurrani.com/tedx ▬▬▬ Professional Investment Ideas Delivered to your Inbox▬▬▬ https://capexinsider.com/insider-newsletter/?orid=90906&opid=94 ▬▬▬ FREE DOWNLOAD Reveals Recession Proof Business▬▬▬ https://www.b2bfundingpartner.com/b2bfree100?a_aid=superfunding&a_bid=1f1eb0a5 ▬▬▬ START-UP INVESTOR READY TO HELP▬▬▬ https://info.shahiddurrani.com/ideas ▬▬▬ How to make $3,493 commissions without doing any selling▬▬▬ https://hop.clickbank.net/?affiliate=superentre&vendor=ambsador ▬▬▬ Stock/Options Trading Academy That Works▬▬▬ https://lddy.no/1gqxb  ▬▬▬ Real Estate Investing on Terms! No Credit | No Down payment▬▬▬ https://smartrealestatecoach.com/?sld=super Affiliate Disclaimer: If you buy through one of the links provided, I may receive a commission (without any additional charge to you).  @SuperEntrepreneursPodcast   @officialshahiddurrani 

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