Podcasts about paid advertising

What does it really take to scale your business with paid ads — without wasting money, burning out, or feeling overwhelmed? In this powerful episode, Allison Walsh welcomes paid advertising expert and entrepreneur Ashley Brock, founder of the Paid Ads Academy, to break down the mindset, strategy, and systems behind profitable business growth through paid traffic. Ashley shares her incredible journey from working with Fortune 500 brands like Coca-Cola, Michaels, and GameStop to building her own 8-figure company in less than three years. Together, Allison and Ashley unpack: The biggest mistakes entrepreneurs make with paid ads How to know when you're ready to invest in advertising Why your mindset around money directly impacts your sales How Ashley overcame fear and self-doubt while building her business What makes paid ads work across Facebook, Instagram, Google, YouTube, TikTok, Pinterest, LinkedIn, Spotify, and more The importance of data, testing, and customer lifetime value Why visibility is critical for scaling your impact and income How to stop relying on guesswork and become “findable” online Ashley also shares the emotional story behind the moment she bet on herself, invested in mentorship while pregnant, and turned uncertainty into her first six-figure day — a decision that ultimately helped launch an 8-figure brand. Whether you're a coach, creator, service provider, local business owner, or entrepreneur ready to grow your audience and revenue, this episode will help you rethink how you approach marketing, money, and scaling your business. If you're ready to learn how to turn visibility into consistent leads and real business growth, this conversation is for you. Ready to stop guessing when it comes to paid ads? Join Ashley Brock's 5-Day Win With Paid Ads® Challenge and learn how to attract the right audience, create profitable ad strategies, and become more “findable” online — without wasting money or relying solely on organic growth. ✨ Join the challenge here: https://paidadscoaching.com/challenge-604074?am_id=allison2763 Connect with Ashley: https://www.instagram.com/ads.with.ashley/ https://paidadscoaching.com/ https://www.linkedin.com/company/paid-ads-academy https://www.youtube.com/@ads.with.ashley https://www.facebook.com/WinWithPaidAds/ This episode was sponsored by Be A Mind Leader and AdventHealth for Women.  Learn more about Be A Mindleader here.  Learn more about AdventHealth for Women here   Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

If strangers are opting in but not showing up, you do not need new ads. You need a new system. Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode HighlightsIn today's episode, Sherman and Tommy get blunt about why paid ads are not the magic fix gym owners hope for. They walk through the real work of turning a flood of leads into steady revenue, why relying on referrals and organic hits a hard ceiling, and how to think like an owner who wants a sellable asset, not just a busy gym job. Sherman shares his own story of running a profitable gym that was tough to exit, while Tommy breaks down the math and execution behind opening a second location in Houston at around 30k a month from day one. From there, they introduce Relay, a lead nurture system built with AI and human setters that plugs into Lasso's paid marketing so gym owners can stop burning out their best coaches and still get people to show up ready to buy. Episode OutlineIntroduction to Gym Marketing Made Simple PodcastChallenges in Lead Nurturing and Follow-UpThe Role of Paid Advertising in Gym GrowthCase Study: Opening a Second LocationIntroduction to Relay and Its BenefitsImplementation and Results of RelayConclusion and Future PlansEpisode Chapters00:00 Coaches, Sales, and the Real Burnout Problem00:16 Gym Marketing Made Simple Intro00:41 Why Paid Ads Are Not a Magic Fix02:31 How Paid Ads in Fitness Have Evolved04:45 The Ceiling of Organic and Referrals Only07:45 Sherman's Gym: Profitable but Hard to Sell10:29 Deciding to Scale With Multiple Locations13:32 Backing Into the Numbers and 30k Ad Spend15:09 Opening With 130 Members and 30k Revenue16:24 Introducing Relay: AI + Human Lead Nurture19:42 Speed to Lead, AI Fatigue, and Human Handoffs22:15 Phone Calls, Texting, and Market Differences24:00 Who Lasso + Relay Is For (30k+ Gyms)25:51 Onboarding Flow for Relay With Lasso29:25 Building a Sellable Gym vs. Owning a Job30:12 Protecting Coaches From Burnout in Sales32:08 Final Thoughts and Episode Wrap UpConclusionLeads are not your bottleneck. The gap is in how you treat every person from the minute they click on an ad until the moment they sit across from you. When you respect the math, build real systems, and stop forcing coaches to live in the follow up grind, growth feels a lot less chaotic. That is how you move from owning a busy job to owning something that can run and eventually sell on your terms. Action TakenFraming paid advertising as a tool that only works when paired with real systems and follow upPositioning Lasso as the engine that delivers steady, quality leads for growth-minded gyms Introducing Relay as a combined AI and human concierge that:    - Responds quickly to new leads with personalized messaging    - Warms and filters leads, then passes high intent prospects to a real person    - Focuses on booking and confirming appointments that actually showDefining the full Lasso plus Relay stack for gyms doing 30k and above each month Offering an AI only Relay option for gyms under 30k while they fix operations and basics Setting up a clear onboarding path where Relay connects to existing Go High Level accounts, cleans up duplicate workflows, and aligns calendars  CTAIf you are ready to see what happens when strong paid ads and real follow up work together, book a call with the Lasso team and find out how Lasso and Relay could plug into your gym. 

A stalled ad account. A two-year pause. Then, a rebuild that turned careful testing into a record quarter. In this episode, Optidge Paid Media Specialist Sara Reinhold walks through how we revived paid media for FamilyTreeDna by stripping back to intent, stabilizing with a feed-only Performance Max strategy, and expanding product availability to give the algorithm room to win. We chat about how we made adjustments along the way, setting a realistic ROAS floor, pausing underperforming channels, and rebuilding search around present-day demand rather than yesterday's assumptions.The result? By choosing time over speed and prioritizing reliable conversion signals, the Optidge team was able to validate their structure and prove the value of their advice, ultimately extending the partnership and increasing loyalty. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, case studies, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, partners, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes. Get ready to get marketing!Episode Highlights:This case study example illustrated how just because something worked in the past doesn't mean it works now, as market conditions, platform algorithms, and auction dynamics shift constantly.Patience in scaling compounds trust. By choosing six months over three, Optidge rebuilt reliable conversion signals and created the foundation for a 5.7x budget increase.Budget pacing is as important as budget size. Aggressive spending without a validated structure wastes money; sustainable scaling with clear milestones delivers results.Full-funnel thinking measures the whole system, not just the middle click. Upper-funnel awareness (YouTube, Demand Gen) feeds lower-funnel conversion (search). This case proves that long-term partnerships outperform short-term wins. The 2.59 ROAS and 100% client satisfaction came from working through highs and lows together, not from a single tactic or campaign. Episode Links:Episode 084: From NICU Nurse to PPC Pro: A Career Pivot Story with Sara Strickland (Office Hours)Sara Reinhold on LinkedInThe Digital Marketing MentorThe DM Mentor on InstagramOptidge Paid Media Services Send us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

These paid advertising mistakes are killing your conversions. Learn how to fix your Facebook ads, Google ads, and digital marketing campaigns.In this video, you'll discover why most paid ads fail and how to improve your ad performance. We break down the biggest advertising mistakes, including targeting cold traffic, weak offers, unclear messaging, and poor audience research. If your ads are not converting or you are wasting money on ads, this will show you exactly what to change.You'll also learn proven digital marketing strategies to increase conversions, build trust with your audience, and test your ads before scaling. This is essential for anyone running Facebook ads, Instagram ads, TikTok ads, or any online advertising campaign.---------------About Manuel Suarez:Manuel Suarez, known as the Marketing Ninja and a best-selling author of Marketing Magic, leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide range of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high-9-figure brand. He has helped elevate thousands of businesses across multiple industries and has directed marketing campaigns for industry leaders such as Grant Cardone and Daymond John.He is also responsible for building and scaling one of the largest health-focused YouTube channels in the U.S., MetabolismoTV, which alone has over 10.7 million subscribers. Over the past seven years, Manuel's strategies have generated more than 8 billion views, 5 million leads, and over 500 million USD in tracked revenue across digital platforms.Follow Manuel Suarez on Social Media:Facebook: https://www.facebook.com/theninjamarketer/Instagram: https://www.instagram.com/mrmanuelsuarez/TikTok: https://www.tiktok.com/@mrmanuelsuarezX (formerly Twitter): https://x.com/MrManuelSuarezLinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:Visit our website: https://www.agmagency.comNeed Help with Your Marketing?Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

When ad costs spike and attribution gets messy, even the best marketing budgets can start to feel unreliable. In this episode, Optidge's own Joe Wolf and Alejandro Torres cut through the noise on marketing budget planning and ad spend forecasting: what the models look like, where most plans fall apart, and how to build one that holds up when platforms shift, and results lag.This episode lights a fire under a candid, lively discussion of the most complex client-facing problems marketers will encounter, using our own experiences as fuel. An Optidge Office Hours EpisodeOur Office Hours episodes are your go-to for details, case studies, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, partners, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes. Get ready to get marketing!Episode Highlights: The Optidge team shares that most clients arrive at budget conversations with a plan already in mind, and reveal that refining it is actually harder than building from scratch.One campaign example shared that a real estate client panicked when overall performance began to drop. Joe and Alejandro affirm that the problem isn't always the channel taking the blame and requires a broader analysis.The team shares insights into Optidge's cohort-based reporting, noting the changes in how you measure paid media success and how to use it to prevent knee-jerk decisions.Both Joe and Alejandro touch on the halo effect using real examples: store visits, YouTube demand lift, and self-reported attribution from intake forms.The conversation emphasizes that assuming every lead is equal is the most expensive mistake in budget planning, and that building unified dashboards and planning for the whole year helps to keep the big picture top-of-mind.Episode Links: Digital Marketing Mentor Podcast: Optidge.com/podcastODEO Academy: odeoacademy.comOptidge Paid Media Services: Optidge.com/paid-mediaEpisode 050: Debunking, Diversifying, and Diving into the Data of Paid Social Ads with Joseph Wolf (Office Hours) Episode 067: The Superpowers of Effective PPC Budget Management and Pacing with Alejandro Torres (Office Hours) Send us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Key  topics Reddit's evolution and business model Leveraging Reddit for brand marketing Reddit's role in AI and LLM citations Best practices for brand engagement on Reddit Community dynamics and subreddit management   Chapters 00:00 The Evolution of Reddit 02:17 Reddit vs. LinkedIn: A Comparative Analysis 04:47 Subreddit Dynamics and Brand Engagement 07:32 The Role of Reddit in E-commerce and Marketing 10:31 Leveraging Reddit for AI and SEO Strategies 13:05 Best Practices for Brands on Reddit 16:03 Understanding Customer Insights through Reddit 18:31 The Future of Reddit and Brand Interactions 21:30 Personal Experiences and Community Engagement 23:55 Final Thoughts and Key Takeaways

Generative AI is quietly reshaping how people shop — 39% of consumers have already used it, from chatbots to visual search, and 53% more plan to join them this year. As product discovery moves from search bars to AI conversations, marketing teams have one urgent question to answer: How do we get AI to pick us?In this Season 7 premiere, Dave Yovanno sits down with Brian Stempeck, CEO and Co-Founder of Evertune, a company focused on helping brands understand how they appear in AI-powered discovery. Together, Dave and Brian explore the realities brands must confront—from a growing loss of narrative control to the rise of personalized, context-aware AI search that is reshaping how consumers discover products. They unpack what determines brand mentions inside LLMs and why creator-, community-, and affiliate-driven content now play an outsized role in AI visibility.So, if you're wondering how your commerce brand will compete as AI becomes the new front door to the internet, this episode is your starting point.This podcast episode was produced by Quill.

Ed is joined by Daft.ie's CCO, Adam Ferguson to talk about the challenges in the Irish housing market, the introduction of vendor paid advertising, the rollout and adoption challenges, the relationship with agents, subscription costs, competitor reaction, international adoption, AI search, bidding system, market conditions, and the impact on affordability and market dynamics.Chapters00:00 Introduction and Sponsorship06:11 Vendor Paid Advertising Model16:11 Relationship with Agents22:56 Competitor Reaction and International Adoption29:16 Market Conditions and Innovations37:15 Offers by Daft and Market Adoption

If your business is built on your thinking, your insight, and your ability to diagnose problems, giving strategy away for free is not generosity. It's a broken revenue model. Too many consultants, advisors, and service-based professionals fall into the same pattern. We jump on call after call, answer “quick questions,” and unpack strategy before someone has made any real commitment. It feels productive in the moment. But the reality is different. Time gets drained. Energy disappears. Proposals get ghosted. And while we're entertaining window shoppers, the people who are actually ready to invest are waiting. In this episode, we break down the mindset shift many consultants need to make: clarity itself has value. Diagnosing problems, identifying direction, and helping someone understand what to do next is real work. Lawyers charge for advice. Doctors charge for diagnosis. Accountants charge for insight. Strategists, marketers, and consultants should too. In addition, let's unpack the larger reality happening across modern marketing and business. Why many companies misuse paid advertising, why marketing cannot fix weak products, and why the explosion of AI-driven content makes authentic positioning and human connection more important than ever. If you're a consultant, strategist, coach, or service-based entrepreneur who feels stuck chasing conversations that never convert, this episode will challenge how you think about value, boundaries, and how you position your expertise in the market. Key Topics Covered: Why letting people “pick your brain” for free undermines your business The hidden revenue cost of endless discovery calls Why chasing vanity metrics and pipeline volume can hurt real growth The difference between window shoppers and serious buyers Why clarity, diagnosis, and strategy are valuable services How consultants accidentally train clients to expect free expertise Why marketing cannot fix weak products or poor positioning When paid advertising actually works and when it doesn't Why human creativity and connection still matter in an AI-driven market How boundaries and positioning increase both revenue and respect Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

This episode features Rich Summers(IG: @rich_somers) a real estate investor managing $90 million in assets and several boutique hotels, and Michael Sartain, a personal branding and marketing expert. The dialogue covers multiple topics including personal branding, social media strategies, sales tactics, dating dynamics, mindset, business scaling, and societal observations. 00:00 - Intro 01:14 - Victim Mentality vs. Ownership 02:40 - Strategies for Social Media Viral Growth 05:34 - The Value of Long Form Content 07:55 - Building a Repeatable Content System 09:34 - Building a Personal Brand for Status 11:26 - Tactics for Progression in Dating 13:39 - Leveraging Team Dynamics for Trust 15:38 - Time Management and Meeting Systems 18:29 - Business Lessons from Industry Leaders 21:08 - Scaling Brands with Paid Advertising 22:59 - Monetizing Podcasts and Yacht Workshops 30:16 - Sales Tactics and Community Revenue 35:37 - Closing Deals and Personalized Content 40:53 - Investing and Scaling Back-End Revenue 46:30 - Fame vs. Influence in Marketing 51:04 - Biological and Strategic Dating Dynamics 58:43 - Evolution, Social Standards, and Economics 01:10:45 - Business Risks of Political Commentary 01:18:06 - Generational Wealth Transfers and Growth ————————————————————

Most gyms don't fail because the owner isn't working hard.They stall because the math doesn't work and no one ever explains why.Welcome to Gym Marketing Made Simple, a podcast built to remove confusion from gym growth. Each episode breaks down marketing, sales, and leadership into clear, repeatable systems that help boutique gyms build steady momentum without relying on guesswork or constant hustle.Episode HighlightsThis conversation centers on the real numbers behind gym growth and why so many gyms plateau without realizing it. The focus stays on gym averages, churn, lead flow, and conversion rates, and how misunderstanding these metrics creates unrealistic expectations. Instead of relying on assumptions or feelings, the discussion brings everything back to data. Listeners walk away with a clearer picture of what sustainable growth actually requires and why paid marketing, when used correctly, plays a critical role in breaking growth ceilings.Episode OutlineWhy do many gym owners mistrust paid marketing after bad past experiences?The difference between average, mean, and median gym signups—and why it matters.Why four new members per month is common, but rarely enough to grow.How a 5% monthly churn quietly limits progress.The role of lead volume in creating predictable growth.Realistic conversion benchmarks for No Sweat Intros and free trials.Why organic-only strategies often cap growth.The hidden challenges inside free trial and volume-based models.How unclear messaging hurts lead quality and conversions.Why data beats gut feelings when making marketing decisions.How paid advertising fits into a long-term growth system.Episode Chapters00:00 Intro00:05 Gym Marketing Challenges and Misconceptions02:26 Understanding Gym Averages and Metrics06:15 Lead Generation and Conversion Rates08:43 Challenges of Free Trials and Volume-Based Models09:39 The Role of Paid Advertising in Gym Growth17:40 Effective Messaging and Client Engagement18:23 Overcoming Common Marketing Misconceptions18:41 The Importance of Data-Driven Decisions18:56 The Role of Paid Marketing in Long-Term GrowthAction TakenReview current monthly signups and churn rateCompare actual lead volume against realistic growth targetsAudit conversion rates for intros, trials, and consultationsEvaluate whether current marketing efforts are volume-limitedShift decision-making from emotion-based to data-drivenConclusionGrowth becomes predictable when the numbers are understood. When signups, churn, lead volume, and conversions are clear, decisions stop being emotional and start being strategic. The difference between feeling stuck and moving forward often comes down to knowing the math, respecting the data, and building around reality, not assumptions.CTAIf clarity is missing around the numbers or the marketing system itself, book a free call to walk through the data and identify what needs to change.Supporting Information

Ryan and Becca welcome back Will Donovan of Donovan Pottery to discuss a range of topics, including: sharing end of year recaps, growing your business with help, using paid ads to sell your work, and geeking out on Lord of the Rings. We learn a ton from Will's second time on the podcast and we hope you take some good nuggets into your own practice.

Have you ever wondered why some brands seem to crack the code with paid ads while others burn through budget with nothing to show for it?  If you've ever dabbled in Google Ads—or avoided them out of fear of expensive mistakes—this conversation will open your eyes to what's possible when strategy and execution align.  John Horn, CEO of StubGroup, has helped hundreds of companies transform underperforming campaigns into profitable acquisition machines.  His team is ranked in the top 1% of Google Partners worldwide for performance and customer care—and their reputation is built on both deep technical expertise and a refreshingly human, boutique approach. John lives and breathes PPC, but what sets him apart is his ability to translate complexity into clarity. In this episode, John breaks down how to build smarter ad systems, navigate AI-driven changes, and use data to make confident marketing decisions—so you can scale sustainably. Building Effective Google Ads Campaigns Starts with Strategy Before a single ad runs, John emphasizes one crucial question: What does success look like? So many brands jump straight into campaign creation without defining the exact action they want a user to take.  Whether it's booking a call, filling out a form, or placing an order, the call to action must be clear, trackable, and front-and-center on the landing page. From there, it all comes down to relevance. Google search is built on demand, not interruption. That means your job is to align with the terms people are already searching for—balancing high-intent keywords with lower-cost, broader queries that reveal early interest.  And once ads are running, tracking becomes your lifeline: real data allows advertisers to cut waste, double down on what's working, and eventually leverage Google's AI-powered bidding strategies for even greater efficiency. How AI and New Algorithms Are Changing the Future of Advertising AI is dramatically reshaping how users search and how brands need to show up. Google's AI Overviews now dominate search results, and platforms like ChatGPT, Claude, and Perplexity are becoming discovery engines in their own right. For marketers, this means optimizing not only for Google but also for GEO: Generative Engine Optimization. John reveals a surprising insight: AI models pull heavily from third-party sources like Reddit, YouTube, Quora, and listicle-style articles. That means service providers and brands must think beyond traditional SEO and start contributing valuable content across these ecosystems. As John puts it, "AI is an incredible tool, but it's not a critical thinker." Without strong human guidance, automated systems can quickly misinterpret signals and overspend in the wrong places. Enjoy this episode with John Horn… Soundbytes 07:13 – 07:21 "Advertising is not a magic bullet. We're not going to just launch a campaign and suddenly you're printing money and life is amazing." 23:00 – 23:10 "Businesses are having to definitely think through, how do I make sure my business is coming up as a solution in those other platforms when people search there as opposed to Google." 30:41 –31:06 "So what would you suggest to service providers specifically to start ranking in the AI platforms?" "Start engaging on Reddit. When I say engaging, answering questions, commenting on posts, creating your own posts. And you have to be—you can't be too salesy. You have to bring legitimate value because people are very allergic on Reddit to too much of the salesy approach and things can go south quickly." Quotes "Advertising is not a magic bullet. There's risk involved, and every business is different." "You have to define what success looks like and the action you want people to take before you ever launch a campaign." "AI is a fantastic tool, but it's not a critical thinker. You have to pair it with human judgment." "You can't rely on AI to make all the right decisions. If you give it bad direction, it will spend a lot of your money very quickly." Links mentioned in this episode: From Our Guest Website: https://stubgroup.com/ LinkedIn Profile: https://www.linkedin.com/in/johnjhorn1/  Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

"Do you care enough about new customer acquisition? What you care about shows up based off of your actions, not your thoughts or your words."Meta's Andromeda update broke everyone's brain and most brands still haven't recovered. Nehal Kazim, CEO of Ad Pros, argues that the industry overcorrected by wildly overproducing content, burning through budgets on concepts that never receive meaningful spend. His math: you're paying $250-500 per asset for creatives that never get tested. Kazim has spent 13 years running campaigns for brands like Canada Goose and DTC companies doing $10-16 million a month. His solution is a profitability-first framework that tracks new customer contribution margin daily and calibrates creative output to what your budget can actually support. Also discussed: why Meta told him to stop hook testing, and the $25K Cardi B ad he hated that completely crushed.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSAd Pros: https://adpros.comNehal on Instagram: instagram.com/nehalkazimNehal on LinkedIn: linkedin.com/in/nehalkazimWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

Send us a textStop the feast or famine cycle! Learn how to build a Client Acquisition Engine that delivers consistent, predictable leads and revenue. Maggie breaks down the exact system for strategic partnerships (80%+ conversion!), optimized marketing, and a sales process that converts 50-60%+ of leads into paying clients.You'll Learn:How to get consistent, warm referrals every monthWhen to use organic marketing vs. paid advertisingHow to optimize your sales process to stop losing leadsWhy you need to become a "scientist CEO" for predictable growthPart 2 of 3 in the Business Scaling Series.Connect: https://stairwaytoleadership.comTIMESTAMPS (Optional - if you want to add chapters)00:00 - Welcome & Series Overview 01:00 - What is a Client Acquisition Engine? 02:00 - Why Predictable Leads Matter 03:00 - The Two Pillars: Marketing & Sales 04:00 - Organic Marketing vs. Paid Advertising 06:00 - When to Start Paid Advertising 07:00 - Strategic Partnerships: The Game Changer 09:00 - Jennifer's Success Story (80%+ Conversions) 11:00 - Optimizing Your Marketing Channels 12:00 - Building a Strong Sales Process 14:00 - How to Improve Your Conversion Rates 16:00 - Benefits of a Client Acquisition Engine 18:00 - Stop Feast or Famine Forever 20:00 - Assessment: Where Are Your Opportunities? 21:00 - Next Steps & Free ConsultationKEYWORDS/TAGSClient acquisition, predictable revenue, business scaling, strategic partnerships, sales process, conversion rates, organic marketing, paid advertising, lead generation, feast or famine, business growth, service-based business, marketing system, sales funnel, referral partners, business coaching, entrepreneurship, small business, revenue growth, marketing strategy

Paid ads can't fix what's broken — they only amplify what's already working.Welcome to Gym Marketing Made Simple, the show that helps boutique gym owners grow their member base, increase revenue, and streamline operations — without the chaos of complicated marketing systems.Episode HighlightsThis episode breaks down why paid advertising should be the last step in a gym's marketing strategy, not the first. The discussion explores how to build a strong organic foundation that allows paid ads to amplify results, rather than highlight broken systems. From SEO and CRM setup to budgeting and mindset, this conversation offers a roadmap for sustainable growth and smarter marketing decisions.Key TakeawaysPaid ads amplify existing systems — if they're broken, ads will only make the issues more visible.An SEO-optimized website and CRM are non-negotiable for consistent lead generation and nurturing.Expecting instant results or direct lead attribution from paid ads leads to frustration and wasted budget.Think of paid ads as a trust-building tool that supports the buyer's journey across multiple touchpoints.A strong business foundation includes playbooks, sales processes, and clear metrics to guide decisions.Gym owners launching a new concept should allocate $20,000–$30,000 for pre-opening marketing.For franchises or new locations, a monthly marketing budget of $4,000–$6,000 is recommended.Strategic partnerships and mentorship programs can accelerate the process of building solid systems.Long-term success requires a 12-month mindset, consistent improvement, and leadership development.Episode Chapters00:00 Intro00:05 Paid Advertising as an Amplifier03:09 Mindset and Success Metrics09:42 Building a Strong Foundation11:23 Leveraging Resources and Strategic Partnerships19:09 Franchise and Concept Launch StrategiesCall to Action If this episode resonated, share it with a fellow gym owner who's thinking about running ads. Subscribe to Gym Marketing Made Simple for more conversations that focus on sustainable growth and marketing clarity.Supporting Information

Most gym owners fixate on lowering churn — but what if the real growth driver isn't just retention, but how churn and acquisition work together?Welcome to Gym Marketing Made Simple, the show designed for boutique gym owners who want to grow their member base, boost revenue, and scale with clarity — all without getting lost in complicated marketing systems.Episode HighlightsThis episode breaks down the reality behind gym churn rates and what those numbers actually mean for long-term growth. The conversation explores why large-group training boutiques tend to experience higher churn, how market conditions affect retention, and why balancing churn reduction with strong client-acquisition strategies is the key to sustainable success.Key TakeawaysChurn rates in boutique gyms typically range from 3% to 5%, depending on the market and gym model.Large group training gyms often experience higher churn (4–5%), while professional coaching gyms maintain slightly lower churn (3–4%).A 5% churn rate equals about 20 months of average engagement—reducing it to 4% extends that to 25 months.The first year of membership is the most critical for churn prevention since habits and trust are still forming.Focusing only on churn can stall growth; acquisition strategies are equally vital.Paid marketing remains a major driver for predictable lead flow and consistent growth.Leadership and staff development help gym owners scale beyond the 125–150 member ceiling.Long-term success depends on aligning mentorship advice with the gym's current stage and goals.Episode Chapters00:00 Intro00:05 Churn Control and Market Dynamics02:26 Length of Engagement and Churn Reduction07:43 Balancing Churn Reduction and Client Acquisition08:44 Paid Advertising and Business Growth10:18 Scaling Beyond Initial Success14:52 Leadership Development and Business Expansion16:02 Mixed Messaging in the Gym Mentorship EcosystemCall to ActionIf this episode resonated, share it with a fellow gym owner who's navigating the same growth challenges. Follow Gym Marketing Made Simple for more discussions that keep your marketing clear, grounded, and growth-focused.Supporting Information

Ashley Brock has managed over $200 million in ad spend and scaled her advertising agency from $250K to $6 million in just two years. In this episode, she shares why Google Ads should be your starting point (not Meta), reveals her "search and social" retargeting strategy, and explains how balancing humility with credibility transformed her business. Key Takeaways Start with Google Ads instead of Meta—people searching have higher intent to buy than social media scrollers Use the "search and social" strategy: capture high-intent leads on Google, then retarget them with video content on Meta Balance humility with credibility by sharing your wins upfront—people need to know why they should listen to you Get specific with your messaging and "stack the pain" to make prospects feel like you're speaking directly to them About Ashley Brock Ashley Brock is the Founder & CEO of the Paid Ads Academy and the go-to expert for paid ads coaching. With over a decade of experience and more than $200 million in ad spend managed, she has worked with Fortune 500 brands, partnered with Google, Meta, and TikTok, and helped thousands of entrepreneurs grow their businesses using her proven ad strategies that convert. Her methods have supported clients spending anywhere from $10/day to $100,000+ per day, and she has personally scaled her own business to 7 figures (soon to be 8). Ashley is the #1 Amazon bestselling author of How to Win with Paid Ads™, host of the Win with Paid Ads Podcast, and has been featured on ABC News. When she's not teaching business owners how to become findable™ online, Ashley is a wife, a mom of two young boys, and an entrepreneur passionate about helping others master a skill that can transform their business for years to come. In This Episode [00:00] Welcome to the show! [04:30] Meet Ashley Brock [05:46] Paid Advertising [13:54] The Power of Google Ads [20:04] Setting Up Ads Properly [21:36] Having a Re-Targeting Structure [26:46] Establish Your Credibility [31:31] Being In a Mastermind Group [37:00] Connect with Ashley [39:03] Outro Quotes "The performance of your ads will fall to the level of the skill of the person managing them." - Ashley Brock "Specificity creates the necessity." - Ashley Brock "You were so humble that you were actually not able to help them because they weren't listening, because they didn't care and they didn't believe you." - Ashley Brock "You are doing a disservice by not saying, here's why I can help you. Too many people are burying the lead." - Ashley Brock "What got you here won't get you there." - Ryan Koral Guest Links  Find Ashley Brock online Follow Ashley Brock on Instagram | YouTube Listen to the Win With Paid Ads podcast Ashley Brock's book: “How To Win With Paid Ads”  Join the “Win With Paid Ads Challenge” Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this episode, Ashley sits down with Meredith, the Brand & Creative Lead of Paid Ads Academy, to share the story behind the brand. Meredith opens up about her life leading up to this role, why creativity and branding have always been part of who she is, and the path that brought her to shaping the vision at Paid Ads Academy. They talk about how she built the branding experience for Launch Your Ads Live, what her role looks like today, and where the brand is headed next. This is a personal and behind-the-scenes conversation about the journey that led Meredith here and the exciting direction Paid Ads Academy is moving toward. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley

From chaos to clarity: Learn how to organize Facebook Ad data, learn from failed ads, and build profitable campaigns so you don't waste money. Facebook Ads can feel like a slot machine—chaotic, overwhelming, and expensive. But the truth is, your ad data is gold. If you're not organizing it, you're losing money and missing the winning combinations that could scale your business. In this episode, I'll show you how to stop wasting your ad spend by using Facebook Ad Workbooks—a simple, structured way to keep track of your tests, learn from your data, and build repeatable systems that increase your ROAS. You'll learn about: Why Facebook Ad Manager is so overwhelming (and how to cut through the noise). The 4 types of Facebook Ad Workbooks I created for my clients—and why they rave about them. How color coding, simplified metrics, and organized creative reviews transform ads from gambling into science. The step-by-step path to more confidence, clarity, and higher-performing ads.

Welcome to another episode of Talk Commerce, where host Brent Peterson sits down with industry leaders to explore the evolution of digital commerce. In this conversation, we meet Jacqueline Basulto, founder and CEO of SeedX, a growth marketing company that's been making waves since 2016. Now leading a team of 65 professionals, Jacqueline shares her journey from a young freelancer working with yoga teachers to building a comprehensive growth marketing powerhouse that helps companies scale their systems through end-to-end digital solutions.Key TakeawaysHolistic marketing beats vertical specialization - Companies need integrated growth systems rather than isolated channel-specific strategiesFinancial alignment drives success - Understanding how marketing activities tie back to company financials and profitability metrics is crucialThe three-pillar foundation - Successful e-commerce marketing starts with website optimization, paid advertising, and email marketingAI enhances rather than replaces humans - Technology should eliminate mundane tasks while preserving human strategic thinking and creativityEuropean markets show different tech adoption patterns - Cultural differences impact how businesses integrate technology and customer expectationsDefining success requires team alignment - Marketing directors and CEOs must agree on success metrics before launching campaignsOrganic social media presents diminishing returns - Paid channels offer more reliable and formulaic growth opportunities for new businessesAbout Jacqueline BasultoJacqueline Basulto founded SeedX at just 22 years old, starting her entrepreneurial journey during an internship at Google where she worked with small businesses on marketing strategy. Frustrated by the verticalized approach of traditional agencies, she launched what began as "Jacqueline's Web Studio" in New York City, bootstrapping her way from working with local yoga teachers to serving larger enterprises. Her passion extends beyond business - she's a singer who loves animals, owns three dogs, and dreams of having a farm someday. As a mother of a three-year-old, she balances entrepreneurship with family life while maintaining an active lifestyle. Her approach to business reflects her belief that entrepreneurship found her rather than the other way around, leading to a company philosophy centered on comprehensive, human-centered growth strategies.SummaryThe conversation begins with Jacqueline explaining how SeedX got its name - "seed" representing the beginning of growth, like a plant, and "X" standing for technology. She emphasizes that while the company has evolved significantly since its inception, the core philosophy remains unchanged: providing holistic marketing solutions rather than siloed services."I was frustrated really by the way that other agencies and that Google was helping them because it was very verticalized," Jacqueline explains. This frustration led to her decision to start her own company, though she admits she didn't initially understand what entrepreneurship meant or that she was bootstrapping her business.Brent probes into the biggest mistakes medium-sized companies make with their marketing efforts. Jacqueline's response reveals a critical gap in most businesses: the lack of clarity around how marketing activities connect to financial outcomes. She notes that many companies look at results across different platforms without understanding how these costs relate to revenue, cost of goods, and overall profitability.The discussion shifts to e-commerce specifically, where Jacqueline outlines her three-pillar approach for new companies. First, the website must serve as both storefront and salesperson, educating customers about products. She uses the example of a Manuka honey company, explaining how their initial website failed to communicate the product's unique benefits, pricing rationale, and usage applications."Your website is your storefront and it's your salesperson," she states. "What you want is to make sure that people are educated about the great products that you have."The second pillar involves paid advertising for quick conversions and message testing, while the third focuses on email marketing to capture and nurture the 90% of visitors who don't purchase immediately. Jacqueline warns against over-investing in organic social media, noting the platform's increasing difficulty for growth.The conversation takes an interesting turn when discussing AI's role in marketing. Rather than viewing AI as a threat to human employment, Jacqueline positions it as a powerful support tool that eliminates mundane tasks while preserving human creativity and strategic thinking.When Brent asks about cultural differences between European and American business practices, Jacqueline provides insight into varying technology adoption rates and customer expectations across regions. She observes that European markets tend to prioritize human-centric approaches over technology-first solutions, leading to different expectations around brand interactions and digital touchpoints.The episode concludes with Jacqueline introducing SeedX's upcoming product - a centralized platform that helps marketers automate task flows by connecting email, calendar, CRM, and analytics systems through a single AI agent.Memorable Quotes"I always joke that entrepreneurship kind of found me. I didn't know that I wanted to be an entrepreneur." This quote encapsulates Jacqueline's organic entry into the business world, highlighting how sometimes the best ventures emerge from solving immediate problems rather than following predetermined plans."The human input of the overall strategy and how all of the pieces go together is more important than ever than the very specific kind of tweaking of an ad." This statement addresses the evolving role of marketing professionals in an AI-driven world, emphasizing strategic thinking over tactical execution."We want AI to take away all of those mundane tasks that we don't want to spend all of our time doing or that suck the creativity out of us." Jacqueline's perspective on AI integration reflects a balanced approach that leverages technology while preserving human value.Final ThoughtsJacqueline Basulto's journey from frustrated Google intern to successful agency founder demonstrates how identifying market gaps can lead to sustainable business solutions. Her emphasis on holistic marketing strategies, financial alignment, and human-centered AI integration provides valuable guidance for businesses navigating today's complex digital landscape. The conversation reveals that while technology continues advancing, the need for strategic thinking and comprehensive approaches becomes more critical than ever. Perhaps the most important lesson from this episode is understanding that successful growth marketing isn't about choosing between human expertise and technological efficiency - it's about 

In this episode, Ashley pulls back the curtain on what's coming up in the next few episodes and shares her personal approach to investing in the right rooms. From the questions she asks herself before saying yes to an event, mastermind, or program, to the way she evaluates whether it's truly worth the time and money. This is a behind-the-scenes look at how she decides where to show up and who to learn from. If you've ever wondered how to choose the right rooms to invest in, or how to avoid wasting money on ones that don't serve you, you'll want to hear Ashley's process.      Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley

In this episode, Ashley Brock shares how working with ICONIC helped her go from boring to branded—and how the right brand builds authority, trust, and unshakable confidence. With backgrounds in TV, stage, styling, and branding - Charla Corn and Emily Loftiss, co-founders of ICONIC, know what it takes to make someone unforgettable!  Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley   Connect with ICONIC: ICONIC Instagram: @iconic.by.charlaxloftiss Charla Corn Instagram: @charlacorn Emily Loftiss Instagram: @emilyloftiss Want to work with the ICONIC team: iconicbrandexperience.com Use code: ASHLEY at checkout when you book your brand experience    

In this episode, I'm diving deep into one of the most important topics for veterinary practice owners and managers as we head into 2025: how to build a predictable, measurable, and scalable client acquisition system. If you've been feeling the pressure from economic uncertainty, changing pet owner behaviors, and the ever-growing competition from corporate groups, you're not alone. I know firsthand how stressful it can be when your appointment book is packed one week and then unexpectedly quiet the next. The days of “if you build it, they will come” are long gone, and it's time to get proactive about filling your schedule with the right clients. In this episode, I break down the three pillars that every modern veterinary practice needs to thrive: targeting, tracking, and scalability. I'll walk you through how to identify and attract your ideal clients—those who truly value your services and fit your practice culture — using data from your PIMS and advanced targeting tools. We'll talk about how to make your marketing efforts measurable, so you know exactly which campaigns are driving results (and which ones aren't), using tools like call tracking, UTM parameters, and Google Analytics. And most importantly, I'll share strategies for scaling your client acquisition so you can grow your practice predictably, avoid the feast-or-famine cycle, and respond quickly to slow periods with confidence. Whether you're just starting to build your marketing system or looking to refine what you already have, I'll also cover common pitfalls to avoid — like overcomplicating your campaigns, relying on gut feelings instead of data, and missing out on key tracking opportunities. By the end of this episode, you'll have actionable steps to audit and improve your client acquisition process, plus expert recommendations to help you future-proof your practice. So grab a notebook, tune in, and let's get your veterinary practice set up for measurable, sustainable growth in 2025 and beyond!

Do you ever feel like watching what everyone else is doing leaves you second-guessing yourself? You start to question your strategy, your speed, your success—and suddenly you're distracted, discouraged, and disconnected from your own goals. In this episode, Ashley shares what it really means to put on blinders as a business owner. From unfollowing accounts that create doubt to staying laser-focused on the path ahead, this is your permission to protect your momentum, quiet the noise, and run your race. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley

Trish Ware, known as Labor Nurse Mama, has over 400k followers and runs two businesses—one where she offers a course to help women have the birth experience they truly want, and another where she coaches women in the healthcare industry. She's running ads for both, and they're working—but it didn't happen overnight. The full story of what's working especially since she transitioned from hiring an agency to learning it herself is all wrapped up inside this episode with Ashley Brock.     Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley   Connect with Trish Ware: Instagram: @iamtrishware Instagram: @labor.nurse.mama

In this powerhouse episode of The Visibility Impact Show, we're diving deep into AI-driven paid ads and what's actually working now in a world where algorithms change overnight.Crissy is joined by Lisa Raehsler, founder of Big Click Co., who has helped hundreds of businesses scale their growth through strategic paid media. Together, they unpack:Why AI-powered ads could save you hours of content creationThe biggest ad mistakes entrepreneurs make (and how to avoid them)Which ad platforms to choose based on your audienceHow to run lean, effective ads even with a small budgetWhat's changing in Google and Microsoft ads with AI searchAnd how paid ads can make you look bigger than you are, especially locallyThis episode is a must-listen for women entrepreneurs, coaches, and service providers who are ready to stop guessing and start growing through smart, streamlined paid advertising.Connect with Lisa: https://www.bigclickco.com/LinkedIn https://www.linkedin.com/in/lisarockssem/Drop us a message...Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be! OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz Review, share with a friend and tag me! IG: itscrissyconner FB: crissyconner LI: crissyconnerOMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

Do you have a service based business? Maybe it's an online service or you offer a local service? If you're tired of doing networking events, direct mail, and relying on referrals, this is for you. Learn how to finally win with paid advertising for your service-based business. Connect with Ashley:  Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley

In this powerhouse episode of The Visibility Impact Show, we're diving deep into AI-driven paid ads and what's actually working now in a world where algorithms change overnight.Crissy is joined by Lisa Raehsler, founder of Big Click Co., who has helped hundreds of businesses scale their growth through strategic paid media. Together, they unpack:Why AI-powered ads could save you hours of content creationThe biggest ad mistakes entrepreneurs make (and how to avoid them)Which ad platforms to choose based on your audienceHow to run lean, effective ads even with a small budgetWhat's changing in Google and Microsoft ads with AI searchAnd how paid ads can make you look bigger than you are, especially locallyThis episode is a must-listen for women entrepreneurs, coaches, and service providers who are ready to stop guessing and start growing through smart, streamlined paid advertising.Connect with Lisa: https://www.bigclickco.com/LinkedIn https://www.linkedin.com/in/lisarockssem/Drop us a message...Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be! OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz Review, share with a friend and tag me! IG: itscrissyconner FB: crissyconner LI: crissyconnerOMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

Join us on Make Winning Mandatory as we sit down with Madalina Iordache (Mad-ah-LEE-nah Yor-DAH-kay -- rhymes with Okay) is the founder and CEO of Bright Pink Agency, an award-winning marketing agency specializing in designing and building enterprise-level websites for national and international franchise brands. With over a decade of experience in franchise marketing, she's a Certified Franchise Executive, an engaged member of the International Franchise Association, and an active force in the franchise community – serving on multiple boards, speaking at conferences, and mentoring future franchise leaders at the Titus Center for Franchising at Palm Beach Atlantic University.SummaryIn this engaging conversation, Tyler Wynn and Madalina Iordache explore the journey of entrepreneurship, the evolution of marketing, and the importance of authentic branding. Madalina shares her personal experiences transitioning from employee to business owner, the lessons learned along the way, and how marketing has changed over the years. They discuss consumer values in the digital age, the significance of storytelling, and the role of social media in building a brand. The conversation also touches on overcoming public speaking fears, the value of email marketing, and the importance of networking for business growth. Madalina emphasizes the need for continuous improvement and offers practical advice for entrepreneurs looking to succeed in a competitive landscape.TakeawaysMadalina's journey into entrepreneurship began with a pivotal moment at her first job.Learning what not to do is as valuable as learning what to do.The marketing landscape has evolved significantly over the past 17 years.Consumers value speed, convenience, and relevance in today's digital age.Authentic brand messaging is crucial for cutting through the noise.AI is changing how businesses need to approach marketing and consumer engagement.Social media presence is essential, but businesses should prioritize their website as their main platform.Understanding your audience's needs is key to effective marketing.Execution of marketing strategies requires continuous monitoring and adaptation.Networking and building relationships are vital for business growth.Chapters00:00 The Journey to Entrepreneurship02:14 Navigating the Transition from Employee to Business Owner05:07 The Evolution of Marketing Over 17 Years08:01 Understanding Consumer Values in Marketing10:55 Crafting Authentic Brand Messages13:55 The Role of AI in Modern Marketing16:45 Social Media vs. Website: Where to Focus Efforts19:47 Listening to Customers: The Key to Effective Marketing22:50 Executing Marketing Strategies Effectively25:57 Low-Hanging Fruit for Small Business Marketing35:35 Identifying Blind Spots in Marketing Strategies38:09 The Role of Paid Advertising in Modern Marketing39:58 The Future of SEO and Content Marketing41:34 The Power of Storytelling in Branding44:44 Overcoming the Fear of Public Exposure48:42 The Resurgence of Email Marketing53:01 Continuous Improvement and Learning in Business57:18 Leveraging Customer Reviews and AI for Recommendations58:32 Advice for New Business Owners59:35 Building a Network of Support and Expertise

Amber DeSantis used to spend her days in the classroom teaching high school students—dreaming of the day she could turn her passion for photography into a full-time career. But everything changed when she joined our paid ads training program. In this episode, Ashley sits down with Amber to talk about the fear, mindset shifts, and strategy behind leaving her job, learning paid ads, and building a fully booked photography business. From teacher to thriving photographer, Amber's story is proof that with the right support and tools, your passion really can pay the bills. Connect with Ashley:  Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley

We've all seen it—a friend raves about a hotpot spot, an influencer hypes a 'must-have' product, or a vlogger casually drops a gadget recommendation. But when does a personal post become a hidden ad? Should WeChat Moments or livestream plugs count as commercial advertising? The real challenge: where should regulators draw the line? / Motivational Monday (20:44)! On the show: Heyang, Steve Hatherly & Yushan

Have you ever felt guilty for wanting more money? More success? More revenue in your business? In this episode, Ashley opens up about a pivotal moment in her life: a walk with her son in a stroller behind their apartment complex, when she heard a quote that stopped her in her tracks. That simple truth changed everything for her. Ashley shares how that moment reshaped her mindset as a CEO and ads coach. It's not only okay to want more—it's the mindset every Rainmaker should have. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley

Katie Lepore used to sprint to her car during lunch breaks just to post on Instagram, hustling to grow a business while juggling a 9–5. But everything changed after she attended the Power of Paid Ads Summit. In this episode, Ashley talks with Katie about the challenges that came with investing in herself and her Squarespace website design business… and what happened after she quit her job.   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley   Connect with Katie Lepore: Instagram: @emberlynco

Episode description:Are you throwing money at ads without seeing results? Then you're in the right place because in today's episode, I'm going to talk about paid advertising for coaches, and I'm sharing exactly what you need to have in place before running a single ad!The first thing you need to know is it's not about spending more—it's about spending smart. I've watched too many entrepreneurs dump thousands into Facebook and Instagram ads before their foundations were solid. That's why I'm walking you through the essential elements you need first: message clarity, offer validation, and a funnel that actually converts organically. I'll explain why your organic strategy matters so much, what metrics actually deserve your attention, and realistic timelines for seeing results (hint: it's not overnight). I'm also sharing the common pitfalls I see coaches make with their ad strategy and how you can avoid them.Ready to amplify what's already working instead of throwing good money after bad systems? Let's tune in!Topics covered on Paid Advertising:The most important thing you need to know about paid advertising to get faster results.How you should approach metrics, and what numbers actually matter.What a realistic budget and timeline looks like for testing your ad campaigns.Why outsourcing your ads too early might cost you more than money.How organic marketing plays into your paid advertising strategy.Resources from this episode:Therapreneur: A Therapist's Guide to 3x Your Therapy IncomeTherapist to Coach Accelerator program------

You don't always have to pay more to get people to PAY MORE attention to your ads. In this episode, Ashley uncovers the real reasons your social media ads are getting skipped, swiped, and ignored — and it's not just up to the algorithm. Discover what your audience actually wants, why attention is the new currency, and how small tweaks can lead to big results.   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley

These few strategic tweaks to your landing page could boost your conversion rate by 50% or more. Sounds crazy right?! Once your ads are being seen, you have to make sure your landing page has everything needed to close the deal. Ashley Brock shares the exact steps you need to follow to have a winning landing page.   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley

You know the saying, "the proof is in the pudding?" Well, this applies to your business too. The proof = testimonials. In this episode, Ashley talks about the subconscious power of testimonials and why they're not just “nice to have”—they're non-negotiable in today's trust-driven economy. Learn how to turn client praise into revenue for days. Testimonials can create a brand people believe in before you say a word... and in this episode, we tell you why and how it can be game-changing for your business.    Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley

In this episode, Katie Schwartz, Technology & Automation Expert and owner of MTHRBOARD, shares how she used ads unlike any other story you've heard before. This one thing has led her to double her income in the last 3 months. Learn how Katie finds more business owners looking to automate their data and integrate their systems by using paid ads to stay top of mind, all the time, for prospects who are riiiiight on the fence.   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley Connect with Katie Schwarts: Instagram: @katieschwartz.co  

Can doctors and veterinarians win with their paid ads on Google and Meta? They sure can. Dr. Bimonte is a relief/travel veterinarian who wanted to replace her hospital income with her dog food consulting business. Learn about the strategy she used to make a drastic change in her business in less than 12 months so you can do the same thing, too.   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley   Connect with Dr. Bimonte: Instagram: @the_nontraditionalveterinarian Podcast: The Non-Traditional Veterinarian Podcast

After a decade as a church communications director, Amelia Simmons took a bold step: redefining her career on her own terms. Motivated by the birth of her son, who was diagnosed with Cornelia de Lange Syndrome (CdLS), Amelia knew the traditional 9-to-5 wouldn't work for her family. In this episode, Ashley Brock sits down with Amelia to explore her inspiring journey of building her purpose-driven business through paid ads.   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge  Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley   Follow Amelia:  Instagram Account(s): @blazestudio.design, @chillson_cdls

Garrett Nann is a results-driven digital marketing expert and entrepreneur specializing in paid advertising, SEO, and data-driven growth strategies. As the Co-founder of POP Advertising Partners, he manages over $1 million per month in Google Ads and spearheads national SEO campaigns for e-commerce and B2C brands, helping businesses maximize their online presence and customer acquisition.Garrett's journey in marketing began with selling ads on pizza boxes, a creative and grassroots approach that laid the foundation for his expertise in high-impact advertising. His latest innovation, the Smart Data Pixel, is transforming the way businesses capture and monetize website traffic. This cutting-edge technology allows companies to identify anonymous site visitors, turning lost opportunities into revenue-generating leads.With a passion for leveraging data to drive growth, Garrett continues to push the boundaries of digital marketing, helping brands scale effectively in an increasingly competitive landscape.Connect with Garrett here:https://www.linkedin.com/in/garrettnann/https://www.facebook.com/popadpartnershttps://www.instagram.com/garrettnann/smartdatapixel.comDon't forget to register for my FREE LinkedIn 101 Workshop on June 9th from 12 - 1:30 pm EST here:https://networkacademy.kartra.com/page/LinkedIn101

We're rebranding! What does a rebrand entail and why does it matter for you and your ads for your six, seven, or eight-figure business? In this episode, you'll discover why Marketing Matters is now Win with Paid Ads. Ashley Brock shares the story behind the name change and dives into why strong branding is critical for business success. Ashley shares why your clients or customers may not trust you... and why it's hurting your ad performance as a small business owner or entrepreneur. Don't lose that trust, because it's hard to regain it, right?   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley  

Kristen Williams worked behind the scenes with some of the largest names in the industry - Tony Robbins, Amy Porterfield, Jeff Walker, Russel Brunsion and more. She was the event strategist behind their multi-million-dollar events. She's the queen of putting together the strategy for you to win on stage. On this episode of the Win with Paid Ads Podcast with Ashley Brock (formerly the Marketing Matters Podcast) Kristen shares her story from resisting paid ads to landing a $30k deal. Find out how she did it and what strategy she used so you can do it, too.   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  YouTube: @ads.with.ashley  

Also available on YouTube: youtu.be/l8ANgFlZK0YIt started with a sock. A turtle sock. That led to a Shopify store, a wholesale boom, and—accidentally—an agency. In this episode, Lucy Jeffrey shares how she turned Bare Kind from a seasonal side hustle into one of Faire's fastest-growing brands. She walks us through surviving seasonality, scaling through B2B, ditching paid ads, and launching a service business that helps other brands win on Faire. A story about survival, strategy, and what happens when your Q4 makes or breaks you.Topics Discussed:Growing a DTC sock brand from scratchWhy Faire became a game changerTurning content into a client acquisition machineBalancing two businesses and one marriageWhy sustainability isn't selling anymore—and what isTurning off Meta ads (and doing better without them)Sponsors:Zipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyAddress Validator – Reduce delivery address errors & costsLinks:Bare KindCandid FoundersCandid Founders YouTubeFaire on Shopify HelpFaire Shopify AppLucy on LinkedIn

#367 Andy Janitis, founder of PPC Pitbulls, emphasizes the importance of focusing on cost-per-lead and return on ad spend (ROAS) over ranking positions in search engines. They discuss common mistakes, effective strategies, and the significance of understanding one's audience and tracking conversions for sustained growth. (Original Air Date - 3/25/24) What we discuss with Andy: + The Journey of PPC Pitbulls: From Start-Up to Niche Mastery + Unlocking the Secrets to Profitable Paid Ads + Laying the Foundation: Steps to Start with Paid Ads + Common Pitfalls in Paid Advertising and How to Avoid Them + The Art of Measurement: The Key to Ad Success + Choosing the Right Time for Paid Advertising + Google vs. Meta: Where to Invest Your Ad Budget + Maximizing Your Ad Budget: Strategies for New Businesses + The Importance of Consistency and Measurement in Ads + Navigating the Complex World of Keyword Bidding + The Myth of Ranking Number One on Google + Choosing the Right Platform for E-commerce Success + Finding the Right Agency: Questions to Ask Links and resources from this episode: PPCPitbulls.com Semrush ChatGPT Thank you, Andy! If you enjoyed this episode with Andy, let us know by clicking on any of the links below to send him a quick shout-out! For more information go to MillionaireUniversity.com To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we help a new business owner attract their first paying clients without spending a dime on ads. Learn grassroots strategies for networking, social media, and building momentum from scratch. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

This episode will help you understand the differences between organic and paid advertising strategies for small businesses.We share insights on effective strategies, such as zip code marketing on Pinterest and the long-term value of SEO and content creation. The discussion also touches on data analytics, avoiding wasted ad spend, and the significance of a well-functioning website and email marketing. Frequently Asked Questions: Organic vs. Paid Advertising for Small Businesses1. What is the fundamental difference between organic and paid advertising strategies for small businesses? Organic advertising involves promoting your business through non-paid methods, often focusing on building a consistent online presence and attracting customers naturally over time. This includes strategies like Search Engine Optimization (SEO), creating valuable content (like blog posts or podcast episodes), engaging on social media without direct ad spending, and building email lists through opt-in methods. Paid advertising, on the other hand, requires a direct financial investment to display advertisements on various platforms such as search engines (Google Ads), social media (Meta Ads, Pinterest Ads), streaming services (like through platforms like Vibe.co), and even billboards (especially digital ones).2. What are some key organic advertising methods that small businesses should consider? Several organic methods were highlighted: * Search Engine Optimization (SEO): Optimizing your website and content to rank higher in search engine results, making it easier for potential customers to find you when they search for relevant terms. This involves using relevant keywords, fixing technical website issues (like broken links and duplicate content), and creating valuable, informative content. * Content Marketing (Blogs, Podcasts): Creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Blog posts and podcasts (like repurposing Clubhouse replays) can position you as an authority, answer customer questions, and build trust over time. * Email Marketing (Building Lists Organically): Building an email list of interested individuals and businesses through opt-in methods and then nurturing those leads with valuable content and updates. Ensuring email compliance through tools like Google Postmaster Tools is essential for deliverability and maintaining a good sender reputation. 4. What are some examples of paid advertising platforms and methods mentioned in the discussion? The discussion touched on several paid advertising avenues: * Social Media Ads: Platforms like Pinterest, Facebook (Meta), and potentially others allow businesses to run targeted ads to specific demographics and interests. Zip code marketing was mentioned as a particularly effective strategy on Pinterest for reaching local customers.* Search Engine Ads (Implicit): While not explicitly detailed, the discussion of SEO inherently contrasts with paid search advertising (like Google Ads) where businesses pay to have their links appear at the top of search results. * Streaming Service Ads (TV/Online Video): Platforms like Vibe.co enable businesses to run video ads on streaming services like Netflix and Prime Video, reaching viewers with targeted advertising based on their viewing habits. * Podcast Ads: Similar to traditional radio, businesses can pay to have their ads featured during podcast episodes, reaching engaged listeners in specific niches.* Digital Billboards: Utilizing digital billboards for dynamic and potentially targeted advertising to people on the go.How to stay connected with me

In this episode of Retention Chronicles, Mariah Parsons sits down with Haley Swank, Executive VP at Ecom AI and former co-founder of Flikr Fire, to discuss how she helped build and scale a unique DTC and wholesale brand. Haley shares how Flikr Fire's innovative isopropyl alcohol-powered fireplace went from a garage startup to a booming business, primarily through trade shows rather than traditional DTC marketing. She dives into the challenges of launching a single-product brand, the power of wholesale partnerships, and how creative retention strategies—like SMS-driven cocktail recipes—helped drive repeat sales. Plus, Haley gives an inside look at the process of exiting the company and what she learned along the way. Tune in for valuable insights on scaling, customer engagement, and the wholesale eCommerce model!Episode Timestamps:00:00 - 02:00 – Introduction to the episode and guest, Haley Swank, Executive VP at Ecom AI and former co-founder of Flikr Fire.02:00 - 06:45 – Haley's entrepreneurial background: childhood businesses, passion for product development, and early business mindset.06:45 - 10:50 – Studying Outdoor Leadership & Management, working at REI, and the chance encounter that led to co-founding Flikr Fire.10:50 - 16:00 – The inspiration behind Flikr Fire and the process of developing a proprietary cement for a safe, alcohol-fueled fireplace.16:00 - 21:30 – Launching the business through trade shows instead of traditional DTC marketing, securing $9K in orders from the first event.21:30 - 27:00 – Scaling through wholesale: building relationships with major retailers, learning B2B strategies, and overcoming early challenges.27:00 - 33:00 – Retention strategies for wholesale partners: exclusivity, customization, and creative collaboration with retailers.33:00 - 38:45 – Entering the DTC market: overcoming skepticism about email and SMS marketing, and the success of SMS-driven cocktail recipes.38:45 - 42:00 – The unexpected impact of retention strategies and the shift in mindset toward customer engagement.42:00 - 45:15 – The process of exiting Flikr Fire: valuation, finding the right buyer, and lessons learned about selling a business.45:15 - 47:26 – Final takeaways and reflections on growing, scaling, and selling a brand, plus closing thoughts from Mariah and Haley.

Welcome to a new episode of Next Level Pros! Today, we have the pleasure of speaking with Josh Bucio and Carter Romero, the founders of Urban Oasis, a thriving landscaping and outdoor construction business based in Texas. In this episode, we dive deep into their entrepreneurial journey, the challenges they've faced, and their ambitious plans for the future. Apply to be on the show: https://forms.gle/hwDijQPFyKCEtHNs8  Highlights: "Paid advertising should be your number one generator for business. Where most business owners get it wrong is they pump the brakes on this once they get too much business” "Mentorship and understanding marketing are key for us." "If we increase the price 10% we're not losing 10% right? Which is perfect, like and, and that's a key thing for anybody to understand, that's watching this or listening to this, is just how valuable an additional dollar is to the business owner versus the customer." "Creating a strong company culture with clear values has been a big focus for us." Timestamps: 00:00 Paid Advertising as a Business Generator 02:20 Urban Oasis - Background and Growth 05:00 Early Days - Hands-on Work and Expansion 09:21 Deciding to Go All-In on the Business 12:06 Current Team Size and Challenges 15:48 5-Year Vision and Growth Plans 21:11 Marketing Quadrants and Strategies 25:00 Importance of Paid Advertising 32:23 Pricing Strategy and Profit Margins 38:46 Scaling Considerations and Overhead 47:39 Integrating Sales and Marketing 57:19 Lessons Learned from Next Level Pros Looking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us. https://nextlevelhomepros.com/grow-home-service-vsl  Join my community - Founder Acceleration ⁠https://www.founderacceleration.com  ⁠ Apply for our next Mastermind: h⁠ttps://www.thefoundermastermind.com ⁠  Golf with Chris: h⁠ttps://www.golfwithchris.com ⁠  Watch my latest Podcast Apple- ⁠https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S ⁠ Spotify- ⁠https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2 ⁠ YouTube - @thefounderspodcast