Podcasts about paid advertising

From chaos to clarity: Learn how to organize Facebook Ad data, learn from failed ads, and build profitable campaigns so you don't waste money. Facebook Ads can feel like a slot machine—chaotic, overwhelming, and expensive. But the truth is, your ad data is gold. If you're not organizing it, you're losing money and missing the winning combinations that could scale your business. In this episode, I'll show you how to stop wasting your ad spend by using Facebook Ad Workbooks—a simple, structured way to keep track of your tests, learn from your data, and build repeatable systems that increase your ROAS. You'll learn about: Why Facebook Ad Manager is so overwhelming (and how to cut through the noise). The 4 types of Facebook Ad Workbooks I created for my clients—and why they rave about them. How color coding, simplified metrics, and organized creative reviews transform ads from gambling into science. The step-by-step path to more confidence, clarity, and higher-performing ads.

Welcome to another episode of Talk Commerce, where host Brent Peterson sits down with industry leaders to explore the evolution of digital commerce. In this conversation, we meet Jacqueline Basulto, founder and CEO of SeedX, a growth marketing company that's been making waves since 2016. Now leading a team of 65 professionals, Jacqueline shares her journey from a young freelancer working with yoga teachers to building a comprehensive growth marketing powerhouse that helps companies scale their systems through end-to-end digital solutions.Key TakeawaysHolistic marketing beats vertical specialization - Companies need integrated growth systems rather than isolated channel-specific strategiesFinancial alignment drives success - Understanding how marketing activities tie back to company financials and profitability metrics is crucialThe three-pillar foundation - Successful e-commerce marketing starts with website optimization, paid advertising, and email marketingAI enhances rather than replaces humans - Technology should eliminate mundane tasks while preserving human strategic thinking and creativityEuropean markets show different tech adoption patterns - Cultural differences impact how businesses integrate technology and customer expectationsDefining success requires team alignment - Marketing directors and CEOs must agree on success metrics before launching campaignsOrganic social media presents diminishing returns - Paid channels offer more reliable and formulaic growth opportunities for new businessesAbout Jacqueline BasultoJacqueline Basulto founded SeedX at just 22 years old, starting her entrepreneurial journey during an internship at Google where she worked with small businesses on marketing strategy. Frustrated by the verticalized approach of traditional agencies, she launched what began as "Jacqueline's Web Studio" in New York City, bootstrapping her way from working with local yoga teachers to serving larger enterprises. Her passion extends beyond business - she's a singer who loves animals, owns three dogs, and dreams of having a farm someday. As a mother of a three-year-old, she balances entrepreneurship with family life while maintaining an active lifestyle. Her approach to business reflects her belief that entrepreneurship found her rather than the other way around, leading to a company philosophy centered on comprehensive, human-centered growth strategies.SummaryThe conversation begins with Jacqueline explaining how SeedX got its name - "seed" representing the beginning of growth, like a plant, and "X" standing for technology. She emphasizes that while the company has evolved significantly since its inception, the core philosophy remains unchanged: providing holistic marketing solutions rather than siloed services."I was frustrated really by the way that other agencies and that Google was helping them because it was very verticalized," Jacqueline explains. This frustration led to her decision to start her own company, though she admits she didn't initially understand what entrepreneurship meant or that she was bootstrapping her business.Brent probes into the biggest mistakes medium-sized companies make with their marketing efforts. Jacqueline's response reveals a critical gap in most businesses: the lack of clarity around how marketing activities connect to financial outcomes. She notes that many companies look at results across different platforms without understanding how these costs relate to revenue, cost of goods, and overall profitability.The discussion shifts to e-commerce specifically, where Jacqueline outlines her three-pillar approach for new companies. First, the website must serve as both storefront and salesperson, educating customers about products. She uses the example of a Manuka honey company, explaining how their initial website failed to communicate the product's unique benefits, pricing rationale, and usage applications."Your website is your storefront and it's your salesperson," she states. "What you want is to make sure that people are educated about the great products that you have."The second pillar involves paid advertising for quick conversions and message testing, while the third focuses on email marketing to capture and nurture the 90% of visitors who don't purchase immediately. Jacqueline warns against over-investing in organic social media, noting the platform's increasing difficulty for growth.The conversation takes an interesting turn when discussing AI's role in marketing. Rather than viewing AI as a threat to human employment, Jacqueline positions it as a powerful support tool that eliminates mundane tasks while preserving human creativity and strategic thinking.When Brent asks about cultural differences between European and American business practices, Jacqueline provides insight into varying technology adoption rates and customer expectations across regions. She observes that European markets tend to prioritize human-centric approaches over technology-first solutions, leading to different expectations around brand interactions and digital touchpoints.The episode concludes with Jacqueline introducing SeedX's upcoming product - a centralized platform that helps marketers automate task flows by connecting email, calendar, CRM, and analytics systems through a single AI agent.Memorable Quotes"I always joke that entrepreneurship kind of found me. I didn't know that I wanted to be an entrepreneur." This quote encapsulates Jacqueline's organic entry into the business world, highlighting how sometimes the best ventures emerge from solving immediate problems rather than following predetermined plans."The human input of the overall strategy and how all of the pieces go together is more important than ever than the very specific kind of tweaking of an ad." This statement addresses the evolving role of marketing professionals in an AI-driven world, emphasizing strategic thinking over tactical execution."We want AI to take away all of those mundane tasks that we don't want to spend all of our time doing or that suck the creativity out of us." Jacqueline's perspective on AI integration reflects a balanced approach that leverages technology while preserving human value.Final ThoughtsJacqueline Basulto's journey from frustrated Google intern to successful agency founder demonstrates how identifying market gaps can lead to sustainable business solutions. Her emphasis on holistic marketing strategies, financial alignment, and human-centered AI integration provides valuable guidance for businesses navigating today's complex digital landscape. The conversation reveals that while technology continues advancing, the need for strategic thinking and comprehensive approaches becomes more critical than ever. Perhaps the most important lesson from this episode is understanding that successful growth marketing isn't about choosing between human expertise and technological efficiency - it's about 

In this episode, Ashley pulls back the curtain on what's coming up in the next few episodes and shares her personal approach to investing in the right rooms. From the questions she asks herself before saying yes to an event, mastermind, or program, to the way she evaluates whether it's truly worth the time and money. This is a behind-the-scenes look at how she decides where to show up and who to learn from. If you've ever wondered how to choose the right rooms to invest in, or how to avoid wasting money on ones that don't serve you, you'll want to hear Ashley's process.      Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley

In this episode, Ashley Brock shares how working with ICONIC helped her go from boring to branded—and how the right brand builds authority, trust, and unshakable confidence. With backgrounds in TV, stage, styling, and branding - Charla Corn and Emily Loftiss, co-founders of ICONIC, know what it takes to make someone unforgettable!  Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley   Connect with ICONIC: ICONIC Instagram: @iconic.by.charlaxloftiss Charla Corn Instagram: @charlacorn Emily Loftiss Instagram: @emilyloftiss Want to work with the ICONIC team: iconicbrandexperience.com Use code: ASHLEY at checkout when you book your brand experience    

In this episode, I'm diving deep into one of the most important topics for veterinary practice owners and managers as we head into 2025: how to build a predictable, measurable, and scalable client acquisition system. If you've been feeling the pressure from economic uncertainty, changing pet owner behaviors, and the ever-growing competition from corporate groups, you're not alone. I know firsthand how stressful it can be when your appointment book is packed one week and then unexpectedly quiet the next. The days of “if you build it, they will come” are long gone, and it's time to get proactive about filling your schedule with the right clients. In this episode, I break down the three pillars that every modern veterinary practice needs to thrive: targeting, tracking, and scalability. I'll walk you through how to identify and attract your ideal clients—those who truly value your services and fit your practice culture — using data from your PIMS and advanced targeting tools. We'll talk about how to make your marketing efforts measurable, so you know exactly which campaigns are driving results (and which ones aren't), using tools like call tracking, UTM parameters, and Google Analytics. And most importantly, I'll share strategies for scaling your client acquisition so you can grow your practice predictably, avoid the feast-or-famine cycle, and respond quickly to slow periods with confidence. Whether you're just starting to build your marketing system or looking to refine what you already have, I'll also cover common pitfalls to avoid — like overcomplicating your campaigns, relying on gut feelings instead of data, and missing out on key tracking opportunities. By the end of this episode, you'll have actionable steps to audit and improve your client acquisition process, plus expert recommendations to help you future-proof your practice. So grab a notebook, tune in, and let's get your veterinary practice set up for measurable, sustainable growth in 2025 and beyond!

Do you ever feel like watching what everyone else is doing leaves you second-guessing yourself? You start to question your strategy, your speed, your success—and suddenly you're distracted, discouraged, and disconnected from your own goals. In this episode, Ashley shares what it really means to put on blinders as a business owner. From unfollowing accounts that create doubt to staying laser-focused on the path ahead, this is your permission to protect your momentum, quiet the noise, and run your race. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley

Trish Ware, known as Labor Nurse Mama, has over 400k followers and runs two businesses—one where she offers a course to help women have the birth experience they truly want, and another where she coaches women in the healthcare industry. She's running ads for both, and they're working—but it didn't happen overnight. The full story of what's working especially since she transitioned from hiring an agency to learning it herself is all wrapped up inside this episode with Ashley Brock.     Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley   Connect with Trish Ware: Instagram: @iamtrishware Instagram: @labor.nurse.mama

In this powerhouse episode of The Visibility Impact Show, we're diving deep into AI-driven paid ads and what's actually working now in a world where algorithms change overnight.Crissy is joined by Lisa Raehsler, founder of Big Click Co., who has helped hundreds of businesses scale their growth through strategic paid media. Together, they unpack:Why AI-powered ads could save you hours of content creationThe biggest ad mistakes entrepreneurs make (and how to avoid them)Which ad platforms to choose based on your audienceHow to run lean, effective ads even with a small budgetWhat's changing in Google and Microsoft ads with AI searchAnd how paid ads can make you look bigger than you are, especially locallyThis episode is a must-listen for women entrepreneurs, coaches, and service providers who are ready to stop guessing and start growing through smart, streamlined paid advertising.Connect with Lisa: https://www.bigclickco.com/LinkedIn https://www.linkedin.com/in/lisarockssem/Drop us a message...Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be! OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz Review, share with a friend and tag me! IG: itscrissyconner FB: crissyconner LI: crissyconnerOMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

Do you have a service based business? Maybe it's an online service or you offer a local service? If you're tired of doing networking events, direct mail, and relying on referrals, this is for you. Learn how to finally win with paid advertising for your service-based business. Connect with Ashley:  Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley

In this powerhouse episode of The Visibility Impact Show, we're diving deep into AI-driven paid ads and what's actually working now in a world where algorithms change overnight.Crissy is joined by Lisa Raehsler, founder of Big Click Co., who has helped hundreds of businesses scale their growth through strategic paid media. Together, they unpack:Why AI-powered ads could save you hours of content creationThe biggest ad mistakes entrepreneurs make (and how to avoid them)Which ad platforms to choose based on your audienceHow to run lean, effective ads even with a small budgetWhat's changing in Google and Microsoft ads with AI searchAnd how paid ads can make you look bigger than you are, especially locallyThis episode is a must-listen for women entrepreneurs, coaches, and service providers who are ready to stop guessing and start growing through smart, streamlined paid advertising.Connect with Lisa: https://www.bigclickco.com/LinkedIn https://www.linkedin.com/in/lisarockssem/Drop us a message...Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be! OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz Review, share with a friend and tag me! IG: itscrissyconner FB: crissyconner LI: crissyconnerOMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

Join us on Make Winning Mandatory as we sit down with Madalina Iordache (Mad-ah-LEE-nah Yor-DAH-kay -- rhymes with Okay) is the founder and CEO of Bright Pink Agency, an award-winning marketing agency specializing in designing and building enterprise-level websites for national and international franchise brands. With over a decade of experience in franchise marketing, she's a Certified Franchise Executive, an engaged member of the International Franchise Association, and an active force in the franchise community – serving on multiple boards, speaking at conferences, and mentoring future franchise leaders at the Titus Center for Franchising at Palm Beach Atlantic University.SummaryIn this engaging conversation, Tyler Wynn and Madalina Iordache explore the journey of entrepreneurship, the evolution of marketing, and the importance of authentic branding. Madalina shares her personal experiences transitioning from employee to business owner, the lessons learned along the way, and how marketing has changed over the years. They discuss consumer values in the digital age, the significance of storytelling, and the role of social media in building a brand. The conversation also touches on overcoming public speaking fears, the value of email marketing, and the importance of networking for business growth. Madalina emphasizes the need for continuous improvement and offers practical advice for entrepreneurs looking to succeed in a competitive landscape.TakeawaysMadalina's journey into entrepreneurship began with a pivotal moment at her first job.Learning what not to do is as valuable as learning what to do.The marketing landscape has evolved significantly over the past 17 years.Consumers value speed, convenience, and relevance in today's digital age.Authentic brand messaging is crucial for cutting through the noise.AI is changing how businesses need to approach marketing and consumer engagement.Social media presence is essential, but businesses should prioritize their website as their main platform.Understanding your audience's needs is key to effective marketing.Execution of marketing strategies requires continuous monitoring and adaptation.Networking and building relationships are vital for business growth.Chapters00:00 The Journey to Entrepreneurship02:14 Navigating the Transition from Employee to Business Owner05:07 The Evolution of Marketing Over 17 Years08:01 Understanding Consumer Values in Marketing10:55 Crafting Authentic Brand Messages13:55 The Role of AI in Modern Marketing16:45 Social Media vs. Website: Where to Focus Efforts19:47 Listening to Customers: The Key to Effective Marketing22:50 Executing Marketing Strategies Effectively25:57 Low-Hanging Fruit for Small Business Marketing35:35 Identifying Blind Spots in Marketing Strategies38:09 The Role of Paid Advertising in Modern Marketing39:58 The Future of SEO and Content Marketing41:34 The Power of Storytelling in Branding44:44 Overcoming the Fear of Public Exposure48:42 The Resurgence of Email Marketing53:01 Continuous Improvement and Learning in Business57:18 Leveraging Customer Reviews and AI for Recommendations58:32 Advice for New Business Owners59:35 Building a Network of Support and Expertise

Amber DeSantis used to spend her days in the classroom teaching high school students—dreaming of the day she could turn her passion for photography into a full-time career. But everything changed when she joined our paid ads training program. In this episode, Ashley sits down with Amber to talk about the fear, mindset shifts, and strategy behind leaving her job, learning paid ads, and building a fully booked photography business. From teacher to thriving photographer, Amber's story is proof that with the right support and tools, your passion really can pay the bills. Connect with Ashley:  Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley

We've all seen it—a friend raves about a hotpot spot, an influencer hypes a 'must-have' product, or a vlogger casually drops a gadget recommendation. But when does a personal post become a hidden ad? Should WeChat Moments or livestream plugs count as commercial advertising? The real challenge: where should regulators draw the line? / Motivational Monday (20:44)! On the show: Heyang, Steve Hatherly & Yushan

Have you ever felt guilty for wanting more money? More success? More revenue in your business? In this episode, Ashley opens up about a pivotal moment in her life: a walk with her son in a stroller behind their apartment complex, when she heard a quote that stopped her in her tracks. That simple truth changed everything for her. Ashley shares how that moment reshaped her mindset as a CEO and ads coach. It's not only okay to want more—it's the mindset every Rainmaker should have. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley

Katie Lepore used to sprint to her car during lunch breaks just to post on Instagram, hustling to grow a business while juggling a 9–5. But everything changed after she attended the Power of Paid Ads Summit. In this episode, Ashley talks with Katie about the challenges that came with investing in herself and her Squarespace website design business… and what happened after she quit her job.   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley   Connect with Katie Lepore: Instagram: @emberlynco

Episode description:Are you throwing money at ads without seeing results? Then you're in the right place because in today's episode, I'm going to talk about paid advertising for coaches, and I'm sharing exactly what you need to have in place before running a single ad!The first thing you need to know is it's not about spending more—it's about spending smart. I've watched too many entrepreneurs dump thousands into Facebook and Instagram ads before their foundations were solid. That's why I'm walking you through the essential elements you need first: message clarity, offer validation, and a funnel that actually converts organically. I'll explain why your organic strategy matters so much, what metrics actually deserve your attention, and realistic timelines for seeing results (hint: it's not overnight). I'm also sharing the common pitfalls I see coaches make with their ad strategy and how you can avoid them.Ready to amplify what's already working instead of throwing good money after bad systems? Let's tune in!Topics covered on Paid Advertising:The most important thing you need to know about paid advertising to get faster results.How you should approach metrics, and what numbers actually matter.What a realistic budget and timeline looks like for testing your ad campaigns.Why outsourcing your ads too early might cost you more than money.How organic marketing plays into your paid advertising strategy.Resources from this episode:Therapreneur: A Therapist's Guide to 3x Your Therapy IncomeTherapist to Coach Accelerator program------

You don't always have to pay more to get people to PAY MORE attention to your ads. In this episode, Ashley uncovers the real reasons your social media ads are getting skipped, swiped, and ignored — and it's not just up to the algorithm. Discover what your audience actually wants, why attention is the new currency, and how small tweaks can lead to big results.   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley

These few strategic tweaks to your landing page could boost your conversion rate by 50% or more. Sounds crazy right?! Once your ads are being seen, you have to make sure your landing page has everything needed to close the deal. Ashley Brock shares the exact steps you need to follow to have a winning landing page.   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley

You know the saying, "the proof is in the pudding?" Well, this applies to your business too. The proof = testimonials. In this episode, Ashley talks about the subconscious power of testimonials and why they're not just “nice to have”—they're non-negotiable in today's trust-driven economy. Learn how to turn client praise into revenue for days. Testimonials can create a brand people believe in before you say a word... and in this episode, we tell you why and how it can be game-changing for your business.    Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley

In this episode, Katie Schwartz, Technology & Automation Expert and owner of MTHRBOARD, shares how she used ads unlike any other story you've heard before. This one thing has led her to double her income in the last 3 months. Learn how Katie finds more business owners looking to automate their data and integrate their systems by using paid ads to stay top of mind, all the time, for prospects who are riiiiight on the fence.   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley Connect with Katie Schwarts: Instagram: @katieschwartz.co  

Can doctors and veterinarians win with their paid ads on Google and Meta? They sure can. Dr. Bimonte is a relief/travel veterinarian who wanted to replace her hospital income with her dog food consulting business. Learn about the strategy she used to make a drastic change in her business in less than 12 months so you can do the same thing, too.   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley   Connect with Dr. Bimonte: Instagram: @the_nontraditionalveterinarian Podcast: The Non-Traditional Veterinarian Podcast

After a decade as a church communications director, Amelia Simmons took a bold step: redefining her career on her own terms. Motivated by the birth of her son, who was diagnosed with Cornelia de Lange Syndrome (CdLS), Amelia knew the traditional 9-to-5 wouldn't work for her family. In this episode, Ashley Brock sits down with Amelia to explore her inspiring journey of building her purpose-driven business through paid ads.   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge  Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley   Follow Amelia:  Instagram Account(s): @blazestudio.design, @chillson_cdls

Garrett Nann is a results-driven digital marketing expert and entrepreneur specializing in paid advertising, SEO, and data-driven growth strategies. As the Co-founder of POP Advertising Partners, he manages over $1 million per month in Google Ads and spearheads national SEO campaigns for e-commerce and B2C brands, helping businesses maximize their online presence and customer acquisition.Garrett's journey in marketing began with selling ads on pizza boxes, a creative and grassroots approach that laid the foundation for his expertise in high-impact advertising. His latest innovation, the Smart Data Pixel, is transforming the way businesses capture and monetize website traffic. This cutting-edge technology allows companies to identify anonymous site visitors, turning lost opportunities into revenue-generating leads.With a passion for leveraging data to drive growth, Garrett continues to push the boundaries of digital marketing, helping brands scale effectively in an increasingly competitive landscape.Connect with Garrett here:https://www.linkedin.com/in/garrettnann/https://www.facebook.com/popadpartnershttps://www.instagram.com/garrettnann/smartdatapixel.comDon't forget to register for my FREE LinkedIn 101 Workshop on June 9th from 12 - 1:30 pm EST here:https://networkacademy.kartra.com/page/LinkedIn101

We're rebranding! What does a rebrand entail and why does it matter for you and your ads for your six, seven, or eight-figure business? In this episode, you'll discover why Marketing Matters is now Win with Paid Ads. Ashley Brock shares the story behind the name change and dives into why strong branding is critical for business success. Ashley shares why your clients or customers may not trust you... and why it's hurting your ad performance as a small business owner or entrepreneur. Don't lose that trust, because it's hard to regain it, right?   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley  

Kristen Williams worked behind the scenes with some of the largest names in the industry - Tony Robbins, Amy Porterfield, Jeff Walker, Russel Brunsion and more. She was the event strategist behind their multi-million-dollar events. She's the queen of putting together the strategy for you to win on stage. On this episode of the Win with Paid Ads Podcast with Ashley Brock (formerly the Marketing Matters Podcast) Kristen shares her story from resisting paid ads to landing a $30k deal. Find out how she did it and what strategy she used so you can do it, too.   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  YouTube: @ads.with.ashley  

Have you ever wondered how you should advertise your business if you sell products vs. services? If you're wondering how different your ads should be for both types of companies and which ads you should run first, Ashley Brock dives into all of this in this episode.   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge  Buy the Book: How to Win with Paid Ads  Instagram: @ads.with.ashley  YouTube: @ads.with.ashley

What if your next piece of content could keep working for you, long after you hit publish? Ashley Brock shares a content strategy that successful entrepreneurs swear by. Of course, it all ties into your advertising strategy. Find out the steps you have to take to help you win.     Connect with Ashley:   -Join the Challenge: Win with Paid Ads Challenge   -Buy the Book: How to Win with Paid Ads   - Instagram: @ads.with.ashley   - YouTube: @ads.with.ashley

Also available on YouTube: youtu.be/l8ANgFlZK0YIt started with a sock. A turtle sock. That led to a Shopify store, a wholesale boom, and—accidentally—an agency. In this episode, Lucy Jeffrey shares how she turned Bare Kind from a seasonal side hustle into one of Faire's fastest-growing brands. She walks us through surviving seasonality, scaling through B2B, ditching paid ads, and launching a service business that helps other brands win on Faire. A story about survival, strategy, and what happens when your Q4 makes or breaks you.Topics Discussed:Growing a DTC sock brand from scratchWhy Faire became a game changerTurning content into a client acquisition machineBalancing two businesses and one marriageWhy sustainability isn't selling anymore—and what isTurning off Meta ads (and doing better without them)Sponsors:Zipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyAddress Validator – Reduce delivery address errors & costsLinks:Bare KindCandid FoundersCandid Founders YouTubeFaire on Shopify HelpFaire Shopify AppLucy on LinkedIn

In this episode, Ashley Brock dives deep into what business owners and entrepreneurs can learn from one of the greatest golf legends of all time, Rory McIlroy. We talk about what mastery really looks like, what it requires, and what it takes to achieve it in golf, life, and yes... paid ads.   Connect with Ashley:   -Join the Challenge: Win with Paid Ads Challenge   -Buy the Book: How to Win with Paid Ads   - Instagram: @ads.with.ashley   - YouTube: @ads.with.ashley

#367 Andy Janitis, founder of PPC Pitbulls, emphasizes the importance of focusing on cost-per-lead and return on ad spend (ROAS) over ranking positions in search engines. They discuss common mistakes, effective strategies, and the significance of understanding one's audience and tracking conversions for sustained growth. (Original Air Date - 3/25/24) What we discuss with Andy: + The Journey of PPC Pitbulls: From Start-Up to Niche Mastery + Unlocking the Secrets to Profitable Paid Ads + Laying the Foundation: Steps to Start with Paid Ads + Common Pitfalls in Paid Advertising and How to Avoid Them + The Art of Measurement: The Key to Ad Success + Choosing the Right Time for Paid Advertising + Google vs. Meta: Where to Invest Your Ad Budget + Maximizing Your Ad Budget: Strategies for New Businesses + The Importance of Consistency and Measurement in Ads + Navigating the Complex World of Keyword Bidding + The Myth of Ranking Number One on Google + Choosing the Right Platform for E-commerce Success + Finding the Right Agency: Questions to Ask Links and resources from this episode: PPCPitbulls.com Semrush ChatGPT Thank you, Andy! If you enjoyed this episode with Andy, let us know by clicking on any of the links below to send him a quick shout-out! For more information go to MillionaireUniversity.com To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever launched an ad campaign and thought, “Why isn't this working yet?” Don't panic—it's not broken, it's just learning. In this episode, Ashley breaks down the learning phase of ads using a surprisingly accurate analogy: breaking in a new pair of running shoes. Whether you're running Facebook, Instagram, or TikTok ads, this episode will help you stay patient, strategic, and one step ahead.   Connect with Ashley:   -Join the Challenge: Win with Paid Ads Challenge   -Buy the Book: How to Win with Paid Ads   -Instagram: @ads.with.ashley   -YouTube: @ads.with.ashley

In this episode, we help a new business owner attract their first paying clients without spending a dime on ads. Learn grassroots strategies for networking, social media, and building momentum from scratch. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

This episode will help you understand the differences between organic and paid advertising strategies for small businesses.We share insights on effective strategies, such as zip code marketing on Pinterest and the long-term value of SEO and content creation. The discussion also touches on data analytics, avoiding wasted ad spend, and the significance of a well-functioning website and email marketing. Frequently Asked Questions: Organic vs. Paid Advertising for Small Businesses1. What is the fundamental difference between organic and paid advertising strategies for small businesses? Organic advertising involves promoting your business through non-paid methods, often focusing on building a consistent online presence and attracting customers naturally over time. This includes strategies like Search Engine Optimization (SEO), creating valuable content (like blog posts or podcast episodes), engaging on social media without direct ad spending, and building email lists through opt-in methods. Paid advertising, on the other hand, requires a direct financial investment to display advertisements on various platforms such as search engines (Google Ads), social media (Meta Ads, Pinterest Ads), streaming services (like through platforms like Vibe.co), and even billboards (especially digital ones).2. What are some key organic advertising methods that small businesses should consider? Several organic methods were highlighted: * Search Engine Optimization (SEO): Optimizing your website and content to rank higher in search engine results, making it easier for potential customers to find you when they search for relevant terms. This involves using relevant keywords, fixing technical website issues (like broken links and duplicate content), and creating valuable, informative content. * Content Marketing (Blogs, Podcasts): Creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Blog posts and podcasts (like repurposing Clubhouse replays) can position you as an authority, answer customer questions, and build trust over time. * Email Marketing (Building Lists Organically): Building an email list of interested individuals and businesses through opt-in methods and then nurturing those leads with valuable content and updates. Ensuring email compliance through tools like Google Postmaster Tools is essential for deliverability and maintaining a good sender reputation. 4. What are some examples of paid advertising platforms and methods mentioned in the discussion? The discussion touched on several paid advertising avenues: * Social Media Ads: Platforms like Pinterest, Facebook (Meta), and potentially others allow businesses to run targeted ads to specific demographics and interests. Zip code marketing was mentioned as a particularly effective strategy on Pinterest for reaching local customers.* Search Engine Ads (Implicit): While not explicitly detailed, the discussion of SEO inherently contrasts with paid search advertising (like Google Ads) where businesses pay to have their links appear at the top of search results. * Streaming Service Ads (TV/Online Video): Platforms like Vibe.co enable businesses to run video ads on streaming services like Netflix and Prime Video, reaching viewers with targeted advertising based on their viewing habits. * Podcast Ads: Similar to traditional radio, businesses can pay to have their ads featured during podcast episodes, reaching engaged listeners in specific niches.* Digital Billboards: Utilizing digital billboards for dynamic and potentially targeted advertising to people on the go.How to stay connected with me

In this episode of Retention Chronicles, Mariah Parsons sits down with Haley Swank, Executive VP at Ecom AI and former co-founder of Flikr Fire, to discuss how she helped build and scale a unique DTC and wholesale brand. Haley shares how Flikr Fire's innovative isopropyl alcohol-powered fireplace went from a garage startup to a booming business, primarily through trade shows rather than traditional DTC marketing. She dives into the challenges of launching a single-product brand, the power of wholesale partnerships, and how creative retention strategies—like SMS-driven cocktail recipes—helped drive repeat sales. Plus, Haley gives an inside look at the process of exiting the company and what she learned along the way. Tune in for valuable insights on scaling, customer engagement, and the wholesale eCommerce model!Episode Timestamps:00:00 - 02:00 – Introduction to the episode and guest, Haley Swank, Executive VP at Ecom AI and former co-founder of Flikr Fire.02:00 - 06:45 – Haley's entrepreneurial background: childhood businesses, passion for product development, and early business mindset.06:45 - 10:50 – Studying Outdoor Leadership & Management, working at REI, and the chance encounter that led to co-founding Flikr Fire.10:50 - 16:00 – The inspiration behind Flikr Fire and the process of developing a proprietary cement for a safe, alcohol-fueled fireplace.16:00 - 21:30 – Launching the business through trade shows instead of traditional DTC marketing, securing $9K in orders from the first event.21:30 - 27:00 – Scaling through wholesale: building relationships with major retailers, learning B2B strategies, and overcoming early challenges.27:00 - 33:00 – Retention strategies for wholesale partners: exclusivity, customization, and creative collaboration with retailers.33:00 - 38:45 – Entering the DTC market: overcoming skepticism about email and SMS marketing, and the success of SMS-driven cocktail recipes.38:45 - 42:00 – The unexpected impact of retention strategies and the shift in mindset toward customer engagement.42:00 - 45:15 – The process of exiting Flikr Fire: valuation, finding the right buyer, and lessons learned about selling a business.45:15 - 47:26 – Final takeaways and reflections on growing, scaling, and selling a brand, plus closing thoughts from Mariah and Haley.

During this episode of the Marketing Matters™ Podcast, Ashley shares the exact strategy she used to self-publish her book on Amazon. She shares the book launch strategy on how we promoted and teased the book pre-launch, during the launch, and celebrated post-launch with a Book Launch Party. If you've ever considered writing a book and would love to learn the behind-the-scenes planning and ad investment it takes to become a #1 Amazon Bestseller… this is the episode for you. Ashley Brock was able to rank #1 on Amazon in the category of Paid Advertising, Small Business & Entrepreneurship, and Online Advertising. How to Win with Paid Ads ranked #360 of ALL books on Amazon within the first 24 hours of launch. If you're wanting to learn how to self publish on Amazon and become a #1 Best Seller, you're going to love this. Connect with Ashley: -Buy the Book: How to Win with Paid Ads -Join The Challenge: Win with Paid Ads Challenge -Instagram: @ads.with.ashley -YouTube: @ads.with.ashley Connect with Mikaela: -Instagram: @mikaeladmathews  

Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone who's ever done any advertising will quickly tell you its one of the most gruelling, creatively challenging marketing practices on the planet—one where you have to be ok with burning a large amount of cash up front to figure out what (if anything works). That said if you approach it with a bit of savvy… paid advertising can be a sneaky smart way to grow.

In this episode of Experts Unleashed, Joel Erway welcomes Mike Mark, a mastermind behind building over 1000 sales teams. They discuss changes in paid advertising and dive into topics such as optimizing sales funnels, running effective VSL-style funnels, and using setters effectively. Mike shares his experience from the early days of building sales teams to today's dynamic digital environment, providing valuable insights on handling different types of advertising challenges. Expect to learn about the rise of social media's impact on customer engagement, the evolution of the sales process, and practical tips for improving your ad spend and sales management.  

During this episode of the Marketing Matters™ Podcast, Ashley shares: -What you can learn from the advertisers who chose to run ads for the big game -What matters when you create ads for your business -Why these advertisers chose to run in ad -What ads were done well (and which ones were not) Connect with Ashley: Instagram: @ads.with.ashley YouTube: @ads.with.ashley Challenge: Join the Win with Paid Ads Challenge HERE Book: This Naked Mind   

Ready to take your Shopify store to the next level? This week we are joined by Sabir Semerkant, a seasoned e-commerce strategist. From co-founding VaynerCommerce with Gary Vaynerchuk, to scaling online businesses independently, Sabir has a wealth of knowledge.In this episode, Sabir shares his insights on how to grow your business using the latest Shopify innovations and offers an integrated guide to selling products more effectively on the platform.Discover how to boost your conversion rate by tracking the right KPIs for e-commerce and get expert advice on whether investing in Meta Ads and paid advertising is the right move for your brand. Sabir also tackles “one-hit wonders” and explains how to avoid one time customers.Tune in as we dive into the 3 key points to prioritise on your website pages for maximum engagement and sales. Plus, Sabir also breaks down how to fully understand your profitability across each sales channel!Get a $500 discount with Sabir here: https://growthbysabir.com/winningSign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Introduction & About Sabir5:15 How To Grow Your Business With Shopify Innovation11:38 An Integrated Guide to Selling Products On Shopify14:52 Conversion Rate: The Right KPIs for E-Commerce20:16 Should You Invest In Meta Ads & Paid Advertising?25:27 The One-Hit Wonders31:17 3 Key Points to Prioritise On Your Website Pages36:50 Clean Up Your Shopify App List!42:22 How To Fully Understand How Much Money You Make From Each Channel48:11 Who Should Be Using Pinterest?Check out our awesome partners!If you use Shopify and Canva, this app will save you time! seguno.com/canva Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wwsSupport the show

Megan Bowen and Evan Hughes host Ciara Hopkins in a roundtable discussion of paid ads, nailing down when is the right time to start investing.  They cover: Defining your ideal customer profile and target market Developing your strategic narrative Building a website that converts traffic into sales conversions Aligning Marketing and Sales In addition to valuable insights and questions from the live audience, Megan, Evan, and Ciara detail each of these milestones, how to get started with building up to them, and how to know when you've hit the right place to start investing money effectively into paid ads.  Episode topics: #marketing, #demandgeneration, #B2BSaaS, #digitalmarketing #advertising #paidads #roundtable #marketingexpert ______ Subscribe to Stacking Growth on Spotify and YouTube Learn More About Refine Labs Sign Up For Our Newsletter Connect with the guest: Ciara Hopkins Connect with the hosts: Evan Hughes Megan Bowen

Standing out in a crowded fitness market can be challenging, but it's not impossible. What separates thriving gyms from struggling ones? It's all about having the right strategy and foundation. Welcome to Gym Marketing Made Simple, where you'll find actionable marketing insights tailored to boutique fitness gyms.  Main Topic: In this episode, Tommy Allen joins Sherman Merricks to discuss the marketing challenges gym owners face today. They explore why paid social media advertising is essential in a saturated market and how gyms can differentiate themselves by defining their unique value proposition. From managing churn rates to building a strong marketing foundation, this conversation dives into practical solutions to elevate your approach. Key Insights: • Why relying solely on organic marketing won't cut it in today's competitive landscape. • The role of paid social media as a powerful growth tool for boutique gyms. • How to define a unique value proposition that resonates with your target audience. • The importance of systems, lead nurturing, and realistic expectations in marketing success. • Why addressing churn rates is critical to sustaining long-term growth. Episode Chapters: 00:00 Intro 00:10 Understanding Unique Value Proposition in Fitness Marketing 25:21 Discussion on Paid Social Media Marketing  26:03 Challenges and Opportunities in Fitness Marketing 26:31 The Importance of a Strong Marketing Foundation 26:44 Competing in a Saturated Market 26:58 The Role of Paid Advertising in Business Growth 27:11 The Impact of Churn Rate on Marketing Strategy 27:27 The Importance of Transparency and Realistic Expectations CTA: Looking to level up your gym's marketing strategy? Tune in to discover practical steps you can implement immediately to stand out in a saturated market. Supporting Info: For more resources and insights, check out our website and connect with us on social media. https://www.lassoframework.com/ Closing: Thanks for listening! Remember, building a thriving gym starts with having the proper marketing foundation. Stay tuned for more strategies to simplify and amplify your gym's growth.

Learn about scaling a remote-first business, leveraging UGC and paid advertising, and balancing sustainability with innovation. Whether you're an aspiring entrepreneur or a seasoned professional, this episode is packed with valuable insights and motivation.

The Hidden Tools Transforming Law Firms: Exclusive AI Mastery EventGet insider access to how AI is revolutionizing the legal profession, learn actionable strategies to scale your law firm effortlessly, and see real tools that are transforming how lawyers work.Hosted by Sam Mollaei, Esq.This exclusive AI Mastery Event is your chance to gain a competitive edge and unlock unprecedented growth in 2024.But there's a catch—only MLA members can attend.▪️Not an MLA Member? Don't miss out. Book a call today and gain access to opportunities that could transform your practice. https://bit.ly/3z7R5qMWhat if uncertainty in immigration law could be your biggest growth opportunity?Sam Mollaei and Neil Tyra uncover how immigration lawyers can transform policy changes and client anxieties into a thriving, client-focused practice in 2025. Could this be the breakthrough your firm needs?This episode highlights how to leverage uncertainty as an opportunity for growth.Learn innovative service models and outreach tactics to help your firm thrive in a changing legal landscape.Key Takeaways from Sam and Neil:1. Create an Immigration Security Membership ProgramLaunch a subscription service with early alerts, policy briefings, Q&A sessions, hotline access, and priority document reviews to reduce client anxiety during policy changes.By proactively addressing uncertainties, you position yourself as the trusted expert clients rely on for guidance and stability.2. Go All-In on Paid Advertising for Immediate GrowthFocus on Facebook, Instagram, and TikTok ads to address client pain points like delays and compliance issues with clear, compelling solutions.Pair these ads with free resources, like webinars, to build trust and seamlessly convert leads into loyal clients.3. Offer "Fast-Track Immigration Support" PackagesProvide premium expedited services, such as urgent consultations and fast document reviews, to attract high-value clients who need immediate solutions.Marketing this as an exclusive offering enhances client satisfaction while boosting revenue through prioritized, efficient service.4. Host Educational Workshops and Webinars - Go All-In on VideoDeliver live Q&A sessions and webinars on key immigration topics, creating consistent and engaging video content that builds trust.Use tools like StreamYard for multi-platform streaming, ensuring your expertise reaches and resonates with a wide audience.5. Focus on Ideal Clients and Partner with Community OrganizationsIdentify and target a specific client demographic to craft messaging and services that deeply resonate.Strengthen credibility and community ties through collaborations with advocacy groups, ensuring your firm stands out as a trusted, highly relevant resource. "For us as business owners, change is good...it's an opportunity. Great timing for state immigration lawyers to take advantage of the opportunity it brings." — Sam Mollaei"Don't hesitate to be personal. Let the client see who you are, talk about your own life, and share how you feel about helping clients in the immigration space—why that's your passion...don't...

Organic marketing versus Paid marketing which one is better.There are so many ways to reach your audience online but there's always the battle between should I pay for it or should I do it for free. In today's episode I'm going to break down the top reasons why you should use organic or the top reasons why you should use paid and so much more.Build A Brand On Video: www.buildabrandonvideo.comIf you enjoyed today's episode be sure to let us know on Instagram or over on our YouTube Channel - all under the name Keenya Kelly Subscribe to The Keenya Kelly Podcast!Watch episodes on YouTube!!

Send us a textIn this episode, we interview Nathan Adams, a certified marketing expert and SVP, Head of Marketing at DKC, where he has spent nearly a decade building media buying and digital marketing divisions. Nathan shares his journey from political campaign work to becoming one of LinkedIn's top marketing insiders.What you'll learn in this episode:How the zero-click content movement is transforming both organic reach and paid advertising.Why platforms are prioritizing on-platform engagement and how you can adapt.Strategies for balancing awareness, consideration, and conversion in marketing campaigns.The role of post-purchase content in driving long-term engagement and brand loyalty.Why experimenting across platforms is key to discovering what works best for your audience.Nathan also shares insights into optimizing campaigns with tools like LinkedIn Ads and his approach to content amplification through PR-backed strategies. This episode is packed with tactical lessons for anyone looking to improve their digital marketing performance.

Welcome to a new episode of Next Level Pros! Today, we have the pleasure of speaking with Josh Bucio and Carter Romero, the founders of Urban Oasis, a thriving landscaping and outdoor construction business based in Texas. In this episode, we dive deep into their entrepreneurial journey, the challenges they've faced, and their ambitious plans for the future. Apply to be on the show: https://forms.gle/hwDijQPFyKCEtHNs8  Highlights: "Paid advertising should be your number one generator for business. Where most business owners get it wrong is they pump the brakes on this once they get too much business” "Mentorship and understanding marketing are key for us." "If we increase the price 10% we're not losing 10% right? Which is perfect, like and, and that's a key thing for anybody to understand, that's watching this or listening to this, is just how valuable an additional dollar is to the business owner versus the customer." "Creating a strong company culture with clear values has been a big focus for us." Timestamps: 00:00 Paid Advertising as a Business Generator 02:20 Urban Oasis - Background and Growth 05:00 Early Days - Hands-on Work and Expansion 09:21 Deciding to Go All-In on the Business 12:06 Current Team Size and Challenges 15:48 5-Year Vision and Growth Plans 21:11 Marketing Quadrants and Strategies 25:00 Importance of Paid Advertising 32:23 Pricing Strategy and Profit Margins 38:46 Scaling Considerations and Overhead 47:39 Integrating Sales and Marketing 57:19 Lessons Learned from Next Level Pros Looking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us. https://nextlevelhomepros.com/grow-home-service-vsl  Join my community - Founder Acceleration ⁠https://www.founderacceleration.com  ⁠ Apply for our next Mastermind: h⁠ttps://www.thefoundermastermind.com ⁠  Golf with Chris: h⁠ttps://www.golfwithchris.com ⁠  Watch my latest Podcast Apple- ⁠https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S ⁠ Spotify- ⁠https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2 ⁠ YouTube - @thefounderspodcast

On this episode of the Business of Strength Podcast Dan Goodman breaks down if your gym needs paid advertising or not!   He talks about the two methods of payment as it pertains to marketing and the proper amount of money every gym needs to allocate towards client acquisition.  If you need to acquire a few more clients with your marketing this is a can't miss episode.

Brad Robinson, owner of Bradford Custom Homes and Remodeling, discusses his approach to marketing, social media, paid advertising, and measuring ROI. He also shares insights on the importance of high-performance building, team management, and leveraging technology like AI to streamline business operations. https://www.bradfordremodels.com Partners:  Andersen Windows Buildertrend Velux The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades