Podcasts about UTM

Not every acquisition is worth making.In this episode of Owned and Operated, John Wilson shares the story of one of the biggest acquisitions he chose to walk away from, even though it had the potential to double the size of his business. What looked like an incredible opportunity on paper quickly unraveled as the due diligence process exposed problems with customer concentration, company culture, cash flow, and the financials.John explains the acquisition framework he uses to evaluate plumbing, HVAC, and electrical businesses, why revenue and EBITDA rarely tell the whole story, and the common mistakes first-time buyers make when they become emotionally attached to a deal.Sometimes the best acquisition is the one you don't make.━━━━━━━━━━━━━━In this episode, John covers:→ The acquisition that looked perfect—but wasn't→ The biggest red flags uncovered during due diligence→ Why customer mix and company culture matter as much as financials→ How to avoid becoming emotionally invested in a deal→ What every first-time acquisition entrepreneur should know→ Lessons learned from the deals John decided not to buy━━━━━━━━━━━━━━Watch this episode early on the John Wilson YouTube channel:https://www.youtube.com/@JohnWilsonOAOSend Us Mail!More Ways To Connect with O&OJohn's Podcast YouTube ChannelOwned and Operated Newsletter Bonus Videos From JohnLeave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

Concejales de San Carlos lograron que el Tribunal Electoral Regional (TER) de Ñuble acogiera la acción de inhabilidad presentada contra el exalcalde Williams Gastón Suazo Soto, quien no podrá ejercer cargos ni empleos públicos durante los próximos cinco años.La sentencia, dictada este 17 de julio en Chillán, resuelve dos requerimientos acumulados. El primero fue presentado en mayo de 2025 por los concejales César Ortiz Gallegos, Rubén Ortiz Cerda y Jorge Rodríguez Lagos, junto al actual alcalde Rubén Méndez Venegas. El segundo, en junio de ese mismo año, por los concejales Daniel Pizarro Uribe y Roberto Caro Yáñez.El Tribunal, integrado por Paula Morales Rojas y Eduardo Peñafiel Peña, tuvo por acreditados varios cargos en contra del exjefe comunal. Entre ellos, la entrega de un Acta de Traspaso de Gestión incompleta al término de su mandato, sin la firma del Secretario Municipal ni del Director de Control Interno, quienes advirtieron formalmente la falta de antecedentes exigidos por ley.También se acreditó que Suazo Soto no llamó a concurso público para nombrar al Jefe del Departamento de Salud Municipal, manteniendo a un funcionario como suplente por más de tres años, y que incumplió su deber de supervigilancia en la compra de una máquina bacheadora, adquisición cuestionada por un informe de Contraloría Regional de Ñuble que constató pago por equipamiento no conforme a las especificaciones técnicas y participación indebida de la empresa adjudicataria en la elaboración de las bases de licitación. El fallo agrega un cuarto cargo relacionado con contrataciones directas reiteradas, sin licitación pública, en arriendos de inmuebles municipales por montos superiores a 200 UTM.Para el Tribunal, cada una de estas irregularidades, y con mayor razón en su conjunto, configura notable abandono de deberes e infracciones graves a la probidad administrativa. Por economía procesal, los jueces no se pronunciaron sobre el resto de los cargos incluidos en los requerimientos.La sentencia aún no está firme. El propio fallo establece que la inhabilitación de cinco años regirá recién desde que quede firme y ejecutoriada, momento en el que además se comunicará a la Contraloría General de la República. Suazo Soto tiene la posibilidad de recurrir en contra de esta resolución, por lo que la sanción podría modificarse o confirmarse en una etapa posterior.La sentencia no condena en costas al exalcalde, por estimar que existió motivo plausible para litigar.

Most home service companies think they're tracking marketing. They're actually tracking the wrong metrics.In this episode of Owned and Operated, John Wilson and Jack Carr break down how to measure marketing ROI the right way. They explain why cost per lead is often a misleading metric, how to build a marketing scorecard that actually helps you make better decisions, and the attribution systems they use to understand what's driving revenue across a growing home service business.They also discuss why blended marketing ROI matters more than individual lead costs, how to separate new customer revenue from recurring customers, the importance of clean CRM data, and why every owner—not their agency—is ultimately responsible for marketing performance.In This Episode:• Why cost per lead can lead you to the wrong decisions• The marketing KPIs every home service business should track• How to measure true ROI across every marketing channel• Building an attribution system that actually works• Why clean CRM data is the foundation of good marketing• How to separate new customer revenue from repeat business• The pitfalls of using lifetime value (LTV) to justify marketing spend• Why every owner should own their company's marketing scorecard————————————————

Most home service businesses are using AI the wrong way.In this episode of Owned and Operated, John Wilson and Jack Carr break down how AI is actually changing the trades and why the biggest opportunity isn't replacing technicians, but removing the operational friction that slows growing companies down. They share how they're using AI across acquisitions, accounting, purchasing, reporting, dispatch, and marketing while keeping the human experience at the center of the business.They also discuss why venture capital is pouring money into home services, how AI is creating a new wave of EBITDA expansion, the software they're replacing with custom-built AI tools, and why the companies that embrace AI as a force multiplier, not a replacement for people, will have the biggest advantage over the next decade.In This Episode:• Why home services has become an AI "safe haven" for investors• What AI should never replace inside your business• Using AI to reduce friction instead of cutting headcount• Replacing expensive SaaS tools with custom AI solutions• How AI is transforming acquisitions and multi-location growth• Why accounting is the biggest bottleneck in scaling through M&A• The balance between automation and human customer experience————————————————

The funnel most marketers grew up on – see the ad, click, browse, add to cart, buy – did not gradually erode. It came apart almost overnight, as shoppers got comfortable discovering, deciding, and buying inside social feeds and LLMs, often in a single moment. Recorded live at K:LDN 2026 in London, this is the close-out conversation for the series, a step back to ask what actually replaces the funnel and what it demands of the brands trying to keep pace. Alicia Esposito of Future Commerce sits down with Kelsey Capps, who leads Klaviyo's product work across analytics, personalization, and AI, and so has a front-row seat to the change. A shopper can now find a product in a TikTok comment, buy it, and post about it before the marketing team has time to react, which means the advance-planning window marketers relied on has all but vanished. Kelsey's argument is that brands have to rebalance, away from a roughly 80/20 split of campaigns over automated flows and toward signal-triggered automation that can react in the moment, like a flow that fires when someone arrives from a ChatGPT referral. Underneath the tactics sits a bigger shift: optimizing your site and product data so the machines doing the discovering can actually surface you, and building an operating model around understanding customers rather than merely targeting them. Her closing note is optimistic. The data advantage that once belonged only to enterprises is now within reach of the smallest brand, and because customer intelligence compounds, the brands that start building the model first are the ones that pull away. What you'll learn What replaces the linear funnel once discovery, comparison, and conversion happen at once Why the advance-planning window has collapsed, and what to do about it How to rebalance from campaigns toward signal-triggered automated flows Why optimizing your product data and brand voice for machines is now table stakes How a single wrong recommendation breaks trust, and why understanding beats targeting Why customer intelligence compounds, and why first movers pull away Pull quotes "Customers don't want to be just targeted, they want to be understood." — Kelsey Capps [13:50] "You can see when someone came to your site from ChatGPT. That's just a UTM source on an event, and a brand could automate a workflow around it." — Kelsey Capps [16:15] "This conversation used to be confined to the four walls of industry events. Now your family and friends are having the same conversations about how their data is being used." — Alicia Esposito [23:01] "Even your smallest mom-and-pop shop can take advantage of their first-party data in a way they just never could before." — Kelsey Capps [24:55] Chapters 0:00 Cold open and introductions 5:23 Perpetual commerce and the collapse of the funnel 6:11 Discovering and buying inside a TikTok comment 11:43 Understanding customers, not just targeting them 14:46 Optimizing your data for the machines doing the discovering 15:40 The vanishing planning window, campaigns versus flows 17:08 Composer and orchestration pulling it together 19:03 Vision in the age of autonomy 22:00 The turkey-sub story, how a bad recommendation breaks trust 23:43 What Kelsey is optimistic about, and the urgency for laggards In-Show Mentions: Learn more about Klaviyo's Composer Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most home service businesses aren't sold for what they're capable of being worth.In this episode of Owned and Operated, John Wilson and Will Schryver  reveal what separates a business that sells for a premium from one that gets discounted. From leadership and systems to pricing, technology, and operational maturity, they explain what buyers actually look for and why preparing for an exit should start years before you plan to sell.They also dive into the current acquisition market, the influx of private equity and family office capital, why AI is accelerating investment into the trades, and the lessons Will has learned since leaving investment banking to buy and grow his own HVAC business.In This Episode:Why EBITDA alone doesn't determine your business valueThe biggest mistakes owners make before sellingInvestment banker vs. business broker: what's the difference?Growing an HVAC company from $1.5M to $3M in 18 monthsWhy private equity is investing heavily in home servicesHow AI is making the trades even more valuable———————————————— 

Social is where discovery happens now, but it is rented land. You can build an audience of hundreds of thousands and still not own the relationship, because the algorithm decides who sees you and the landlord keeps raising the rent. Recorded live at K:LDN 2026 in London, this conversation is about turning borrowed reach into something a brand actually owns. It pairs the person building the tooling with the person living the problem every day. Brett Bernstein, who came to Klaviyo through its acquisition of Gatsby and now leads its new social product, sits down with Kathleen Loftus, Marketing Director at Sculpted by Aimee, an Irish cosmetics brand with a 350,000-strong Instagram following. Kathleen runs brand, creative, PR, influencer, CRM, and paid under one roof, which is exactly why she can trace a viral moment all the way to revenue. She walks through a campaign built on a piece of theater: teasing the discontinuation of a beloved cream blush. The stunt ran as a closed loop, from Instagram to the brand's broadcast channel to a website waitlist, and it sold roughly eight weeks of forecast stock in under a week. Brett and Kathleen then dig into the unglamorous problem underneath the fun: attribution, why the brand rebuilt its entire UTM structure this year, and how so many of the people engaging with a brand never actually hit follow. The payoff is a practical view of what it means to own the social moment: spotting the commenters and lurkers who signal intent, and giving them a reason to move into channels the brand controls. Why Rent Platforms When You Can Own Relationships? What you'll learn Why keeping social, CRM, and paid on one team is what lets social activity connect to revenue How a brand decides what to post when every post has to earn its place, not just chase reach The mechanics of a closed-loop campaign that turned a discontinuation stunt into a sold-out waitlist Why social attribution starts with unglamorous plumbing, and what rebuilding a UTM structure buys you Why most people engaging with a brand on social never follow it, and why following is the wrong metric to chase How to move commenters and lurkers off rented platforms into email and SMS Pull quotes "Not everything needs a million likes or a million views, but it has to have a purpose to be on our channels." — Kathleen Loftus, Marketing Director, Sculpted by Aimee [~7:05] "We sold out eight weeks' worth of our forecasted product in less than a week." — Kathleen Loftus [~9:15] "Instagram is the landlord that keeps raising the rent every month." — Kathleen Loftus [13:23] "You might think they're no longer an active customer, but then you notice their comments on your content. Those are signals we can now unlock." — Brett Bernstein, Klaviyo [14:36] Chapters 0:00 Cold open and introductions 3:18 Meet Sculpted by Aimee, one team across all of marketing 5:46 Showing up on Instagram, posting with purpose 7:12 Reading the data, what social signals actually tell you 7:57 The Cream Luxe discontinuation stunt, a sold-out waitlist 10:15 From social to revenue, rebuilding attribution and UTMs 12:28 Rented land, why following is the wrong metric 14:36 Turning engaged non-followers into owned relationships 15:26 A campaign that nailed it, the Sculpted Society pop-up In-Show Mentions: Sculpted by Aimee Learn more about Klaviyo's new tools Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does it really take to build a home service business from the ground up?In this episode of Owned and Operated, John Wilson sits down with Ryan and Aaron Osterkamp of Quality Comfort Home Services to unpack the journey from one technician working out of a house to a company targeting more than $9 million in annual revenue.They discuss the early years of wearing every hat, the decision to bring on an in-house marketing leader years before most companies their size would, why investing in leadership accelerated growth, and the challenges that come with letting go as the business scales. They also share how they've built a strong company culture, approached hiring, and continue reinvesting in the business for the next stage of growth.In This Episode:Building an HVAC business from one truck to a $9M goalWhy they hired an in-house marketing director earlyThe leadership hires that unlocked growthCreating a culture that retains great employeesWhen to reinvest versus take money out of the businessThe hardest parts of delegating as an ownerDeciding between growing HVAC or expanding plumbing————————————————

Managing the leadership challenges that come with being a CEO can be surprisingly lonely.In this solo episode, John Wilson reflects on the last decade of leading Wilson Companies from a team of seven employees to more than 220. He shares the lessons that only come with experience, including imposter syndrome, difficult decisions, the weight of responsibility, and why leadership often feels different than people expect.If you're leading a growing company or stepping into a leadership role, this episode offers an honest look at what it really takes to grow as a CEO.In this episode: Why you never really feel ready to be a CEO  How leadership challenges change as your business grows  The hidden cost of difficult decisions  Why success often feels different than expected  How to avoid becoming the bottleneck  Why your business can only grow as fast as you do Watch this episode early on the John Wilson YouTube channel:https://www.youtube.com/@JohnWilsonOAOSend Us Mail!More Ways To Connect with O&OJohn's Podcast YouTube ChannelOwned and Operated Newsletter Bonus Videos From JohnLeave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

Google search is changing. AI is changing how homeowners find contractors. And the marketing strategies that worked just two years ago aren't enough anymore.In this episode of Owned and Operated, John Wilson sits down with Service Scalers CEO Sam Preston to break down what's actually working in HVAC marketing in 2026. From AI search and Google Business Profile optimization to Meta, Reddit, Yelp, and content marketing, they discuss where home service companies should be investing and where they're wasting money.They also dive into rising lead costs, why many HVAC companies are struggling this year, and the marketing playbook operators should follow to stay ahead as search continues to evolve.Whether you're trying to generate more calls today or prepare your business for the next wave of AI-driven search, this episode is packed with practical strategies you can implement immediately.━━━━━━━━━━━━━━In This Episode:• Why Google and AI search are changing home service marketing• The biggest marketing opportunities heading into 2026• Why Google Business Profile is still the highest ROI channel• How AI is reshaping SEO and content strategy• Why Meta and social content are becoming more valuable than ever• The growing importance of Yelp, Reddit, and other high-authority platforms• The marketing metrics every contractor should track weekly• The biggest mistakes HVAC companies are making today• How to prepare your business for the future of AI-powered search————————————————

If We Had to Start Over, We'd Do This InsteadIf John Wilson and Jack Carr lost everything tomorrow, how would they rebuild?In this episode of Owned and Operated, they tackle one of the biggest questions every entrepreneur eventually asks: would you buy a business, build one from scratch, or take a completely different path?John argues that acquiring a small home service business is still the fastest way to create wealth, while Jack makes the case for starting lean with a service business that requires little capital and can scale quickly. Along the way, they break down the lessons that took years to learn, the mistakes they'd avoid, and the exact playbook they'd use to grow much faster the second time around.In This Episode:Buy vs. build: which strategy wins today?The home service businesses they'd start from scratchWhy marketing and sales matter more than fulfillment early onHow seller financing changes the economics of growthThe fastest path to generating cash flowBranding mistakes they'd never make again————————————————

If you've ever posted something you were really proud of, watched it completely flop, and then spiralled about it for the rest of the day – today's episode of the How I Do Content Podcast is for you!Because I've seen this scenario play out time and time again. When you do something that doesn't work: you make it mean something. You decide the whole strategy is broken or worse, that you're broken. But the one thing you don't do is the thing that would actually tell you what happened: go and look at the data.And I know, I know. The second I say "data," you tense up and go "but I'm not a numbers person." I get it – I'm the creative, messaging, words girlie, not the spreadsheet one. But as my coach always reminds me – data is just information. And when you actually look at it, it's going to make your marketing efforts much more effective. And to help me highlight why data isn't so scary – today I'm joined by the extra magical Rebecca Caldwell.Rebecca is the founder of Three Groves Marketing, where she helps service-based business owners actually use their marketing data and build lead-generating systems, so they can spend their time, money and energy wisely, while building a business that lets them have a really great life.In this episode of the How I Do Content Podcast, Rebecca shares how to make data feel genuinely simple (and dare I say, not scary). We get into where this fear of data really comes from, where to start and how your data might just give you permission to stop doing all the marketing you secretly hate.I guarantee after you finish listening to this episode, you'll look at data a whole lot differently!So let's get into it.CONNECT WITH REBECCA CALDWELLFollow Rebecca on Instagram @threegrovesGet to know your data with Rebecca's Marketing Compass at https://threegrovesmarketing.com/marketing-compass Grab the Free Marketing Measurement Playbook at https://threegrovesmarketing.com/mmp Find out more at https://threegrovesmarketing.com/ WANT MORE?Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODEmarketing data made simple, how to read marketing analytics, marketing analytics for beginners, google analytics for small business, what marketing metrics actually matter, data informed content strategy, how to use UTM parameters, marketing for service providers, stop guessing marketing, how to know what content is working, paid ads for small business, when to start paid advertising, retargeting ads for beginners, reusing top performing content, how to get off the content hamster wheel, why is my marketing not working, data driven marketing decisions, marketing for non numbers people, google search console for beginners, small business marketing strategyBackground Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link:  https://youtu.be/WY8-lVlLhWE 

Political spam texts are flooding phones at scale—and the data shows it's overwhelmingly a Democratic problem, running 3-4X Republican spending on SMS fundraising since 2008. This week breaks down the loopholes that make it legal (peer-to-peer "technology," snowshoeing across thousands of numbers, political speech exemptions) and the burn-and-churn vendor model that profits 7-15% off every dollar raised, no matter how much trust it burns. Plus a look at PACSpam.org, a new tool that lets you paste in a spam text, trace the UTM parameters and ActBlue links back to the vendor and PAC behind it, and log it to a public database. Plus: Giving USA 2025 numbers are in. Total US charitable giving hit a record $617B (a 3% inflation-adjusted bump), bequests jumped 17% signaling the great wealth transfer, and a handful of mega-donors accounted for nearly $18B of $19.2B in mega-gifts.

Stop relying on quality work alone to grow your home service business. Learn why prioritizing marketing and sales is the real key to small business growth.Many tradespeople and contractors believe that doing good work will naturally bring in more clients. That strategy often fails. Why? Because your business needs a steady flow of leads to survive. We break down why the phone needs to ring before you can worry about the quality of the service provided.Watch this episode early on the John Wilson YouTube channel:https://www.youtube.com/@JohnWilsonOAOSend Us Mail!More Ways To Connect with O&OJohn's Podcast YouTube ChannelOwned and Operated Newsletter Bonus Videos From JohnLeave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

Political spam texts are flooding phones at scale—and the data shows it’s overwhelmingly a Democratic problem, running 3-4X Republican spending on SMS fundraising since 2008. This week breaks down the loopholes that make it legal (peer-to-peer “technology,” snowshoeing across thousands of numbers, political speech exemptions) and the burn-and-churn vendor model that profits 7-15% off every dollar raised, no matter how much trust it burns. Plus a look at PACSpam.org, a new tool that lets you paste in a spam text, trace the UTM parameters and ActBlue links back to the vendor and PAC behind it, and log it to a public database. Plus: Giving USA 2025 numbers are in. Total US charitable giving hit a record $617B (a 3% inflation-adjusted bump), bequests jumped 17% signaling the great wealth transfer, and a handful of mega-donors accounted for nearly $18B of $19.2B in mega-gifts. -------- NonprofitNewsfeed.com Summary of hundreds of news sources.The post Spam Texts, Scam PACs, and the Burn-and-Churn Fundraising Machine (news) first appeared on Nonprofit News Feed.

When should you rebrand an acquisition, and when should you leave it alone?In this episode, John Wilson and Jack Carr break down how they think about branding after acquisitions. They discuss the operational tradeoffs, marketing benefits, cultural impact, and why many of the largest home service companies take completely different approaches.The conversation covers lessons learned from dozens of acquisitions, what customers actually care about, and why building a unified company may matter more than the logo on the truck.Whether you're buying businesses, scaling across markets, or considering a rebrand of your own, this episode offers a practical look at what's worked, what hasn't, and what they're planning next.In This Episode: When rebranding makes sense  Why some operators never rebrand acquisitions  The operational cost of managing multiple brands  How branding impacts culture and recruiting  What customers really notice  The playbook for rolling out a rebrand  Building one company across multiple markets———————————————— 

#367 | Dave sits down with Jess Cook, VP of Marketing at Vector, to talk about how she spent $12K on seven micro-influencers with zero UTM tracking and generated $1.1M in pipeline. Jess also breaks down why she started a brand podcast as an awareness play, how a B2C copywriting background at major CPG brands shaped the way she thinks about brand and standing out in B2B, and what it actually takes to make the jump from content leader to VP of Marketing.Timestamps(00:00) - - Intro (07:00) - - Why influencer marketing made sense as a first channel (12:15) - - Tracking pipeline without UTMs: using keyword alerts (13:06) - - The results: 45 demos, 80%+ ICP, $1.1M in pipeline (15:45) - - Why loose briefs outperform tightly controlled campaigns (20:23) - - How to scale an influencer program when you're a team of two (23:01) - - How to make your podcast an awareness magnet (31:49) - - How to know if your podcast is working when you can't track it (37:01) - - LinkedIn: 37K followers in 3 years and how the content strategy works (44:58) - - Why brand and mascots aren't optional anymore in B2B Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

If We Started Over Today, These Are the Businesses We'd BuyWhat's the best home service business to start in 2026?In this episode of Owned and Operated, John Wilson and Jack Carr break down the industries they'd bet on if they had to start over from scratch today. From HVAC, plumbing, and electrical to restoration, landscaping, roofing, septic, and even trash collection, they debate which businesses offer the best combination of recurring revenue, profitability, scalability, and long-term enterprise value.The conversation dives into what actually makes a great business: recurring revenue vs. high-ticket projects, cash flow vs. enterprise value, ease of hiring vs. ease of selling, and which industries are positioned to win over the next decade. Along the way, John and Jack share lessons from building, acquiring, and investing in service businesses, and reveal which opportunities they're most excited about right now.If you're looking to buy a business, launch a company, or expand into a new trade, this episode offers a practical framework for evaluating where the best opportunities exist today.What You'll Learn:→ What makes a great home service business in 2026→ Why recurring revenue businesses are so attractive→ The tradeoffs between cash flow and enterprise value→ Why restoration may be one of the most underrated opportunities today→ The pros and cons of roofing, landscaping, septic, pest control, and more→ Which business John and Jack would personally choose if they had to start over tomorrow————————————————

Many small business owners struggle with identifying core issues, often guessing at problems instead of relying on concrete data. This video emphasizes the importance of focusing on measurable key metrics within a home services business. By tracking performance metrics like leads, booking rates, and closing rates, owners can significantly improve their business management and gain clear insights into their operational health.Watch this episode early on the John Wilson YouTube channel:https://www.youtube.com/@JohnWilsonOAOSend Us Mail!More Ways To Connect with O&OJohn's YouTube ChannelWeekly Newsletter Owned and Operated Leave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

How do you go from Tesla to owning a plumbing company?In this episode of Owned and Operated, John Wilson sits down with Jared Worthen to discuss buying a plumbing business, transitioning from tech into the trades, and what it's really like to acquire and operate a home service company.After building his career at Tesla and ServiceTitan, Jared spent years searching for the right acquisition before purchasing Drain Doctors, a plumbing and drain cleaning company on California's Central Coast. He shares the realities of business acquisition, SBA-style entrepreneurship, scaling a small service business, and the lessons he's learned during his first 120 days as an owner.From due diligence and deal structure to hiring technicians, implementing ServiceTitan, improving Google reviews, and building a growth-focused culture, this episode is packed with practical insights for anyone interested in buying a business, running a plumbing company, or growing a home service business.What You'll Learn:→ How Jared went from Tesla and ServiceTitan to plumbing business ownership→ The process of buying a plumbing company and negotiating an acquisition→ Common mistakes first-time business buyers make→ What surprised him most during the first 120 days of ownership→ How ServiceTitan, Google reviews, and marketing are helping drive growth————————————————

Most contractors are using AI to save time. John Wilson and Service Scalers CEO Sam Preston argue the real opportunity is much bigger: using AI to replace software, automate workflows, and build custom tools that drive growth.In this episode, John and Sam break down how home service companies are using "vibe coding" to build websites, internal software, dashboards, and automation systems without hiring developers. They share practical ways contractors can reduce costs, improve operations, and create competitive advantages using AI.What You'll Learn:→ What vibe coding is and why contractors are embracing it→ How to replace expensive software with custom AI-built tools→ The framework for identifying automation opportunities in your business→ Why AI should automate workflows, not just assist employees→ How AI can improve margins, reduce overhead, and accelerate growth————————————————

How Speed to Lead Unlocks More Revenue From Every Lead SourceMost contractors think they need more leads. According to Tyson Chen, co-founder of Avoca, most home service companies actually need a better system for capturing, contacting, and converting the leads they already have.In this episode, John Wilson sits down with Tyson Chen to break down the speed-to-lead systems that are helping home service companies double revenue, improve booking rates, and make channels like Angi, Yelp, Meta, Thumbtack, and Google LSA profitable. They discuss the exact follow-up cadence used by top-performing contractors, why most businesses leave revenue on the table, and how AI, outbound calling, and automation are changing lead conversion in the trades.They also explore how private equity-backed platforms are using speed-to-lead to create entirely new revenue streams, why response time directly impacts lead quality and platform rankings, and what contractors need to do to maximize ROI from every marketing channel.What You'll Learn:→ Why most home service companies don't actually have a lead problem → The speed-to-lead process that helps contractors convert more opportunities → Why calling leads beats relying on text messages alone → The ideal follow-up cadence for lead aggregators and paid leads → How AI and automation improve response times and booking rates → Why channels like Angi, Yelp, Meta, and Google LSA work when lead handling is done correctly————————————————

Most people think pet waste removal is a side hustle. Erica Krupin built a real business around it.In this episode, John Wilson sits down with Erica Krupin, founder of Kroopin's Poopin' Scoopin', to break down the surprisingly scalable world of pet waste removal. From starting with a bucket, rake, and a 2007 Chevy Cobalt to building a recurring-revenue service business with hundreds of customers, Erica shares the hard lessons behind growth, leadership, hiring, marketing, and surviving a year that nearly put her out of business.They dive into customer acquisition, churn, pricing, recurring revenue, sales systems, and why answering the phone may be the highest ROI activity in your company. Along the way, they uncover lessons that apply far beyond poop scooping—from financial discipline and resilience to building systems that can scale.What you'll learn:→ How Erica built a pet waste removal company from a side hustle into a six-figure business→ Why 2024 nearly broke the business—and what fueled the comeback→ The economics of recurring revenue in the poop scooping industry→ How spring rush can double a company's size in just a few weeks→ The hiring, training, and retention challenges of running a service business→ Why missed phone calls were costing thousands in lost revenue————————————————

Mai vendégem Bozsoky Szabolcs Zoltán, erdélyi származású magyar futballedző, testnevelő tanár és sportmenedzsment szakember, aki immár több mint 12 éve Kanadában él és dolgozik a labdarúgás világában.   A beszélgetés a Torontói Magyar Fesztiválon, a Hungarofesten készült, ahol Szabolccsal nemcsak a fociról, hanem magyar identitásról, kanadai újrakezdésről, sportkultúráról, közösségről és életútról is beszélgettünk.   Szabolcs Erdélyből indult, Romániában született, magyar állampolgárként érkezett Kanadába, ma pedig kanadai állampolgárként dolgozik vezetőedzőként. A beszélgetésben elmeséli, hogyan jutott el a testnevelő tanári pályától a kanadai futballrendszerig, milyen volt 100 kilónyi csomaggal új életet kezdeni, és mit jelent számára az, hogy büszke magyar emberként dolgozhat Észak-Amerikában.   Szóba kerül a kanadai és európai futball közötti különbség, az utánpótlás-nevelés, a szülők szerepe, a gyerekek sportolási lehetőségei, a Toronto FC, az MLS, a kanadai profi bajnokság, valamint az is, hogy milyen fejlődésen ment keresztül a kanadai labdarúgás az elmúlt években.   Szabolcs jelenleg a University of Toronto Mississauga férfi csapatának vezetőedzője, emellett komoly szerepet vállal a kanadai magyar származású fiatal tehetségek támogatásában is. A célja, hogy minél több magyar gyökerű sportolónak segítsen lehetőséget találni, akár Magyarországon, akár a nemzetközi futball világában.   Beszélünk arról is, hogy mit jelent a CONCACAF A edzői diploma, miben hasonlít vagy különbözik az UEFA rendszerétől, és miért különleges, hogy Szabolcs magyar származású edzőként ezen az úton is komoly szakmai elismerést szerzett.   A beszélgetés végén egy teljesen másik oldala is előkerül: a zene. Szabolcs gyerekkora óta dobol, magyar, román és angol zenekarokban is játszott, több hivatalosan kiadott lemezen szerepelt. Így a futball mellett arról is beszélgetünk, hogyan kapcsolódik össze a ritmus, a csapatmunka, a fegyelem és az edzői gondolkodás.   Ez az epizód nemcsak futballrajongóknak szól. Ez egy történet újrakezdésről, magyarságról, alkalmazkodásról, munkáról, közösségről és arról, hogyan lehet egy idegen országban is felépíteni valamit, amire az ember büszke lehet.   Ha érdekel, hogyan látja egy erdélyi magyar futballedző Kanada sportvilágát, a magyar futball jövőjét és a 2026-os világbajnokság lehetőségeit Észak-Amerikában, akkor ez a beszélgetés neked szól.   Zene:   https://youtu.be/6cPTzGlAwOY?si=5UAJqqNnfxRXfRmM https://youtu.be/9VKlJI0pU3E?si=pHynxf6Vj9Da3aoI https://youtu.be/dzum0pfvdTU?si=3fbU5bC-ovbBm1su https://youtu.be/G5ZxZI2llqs?si=KcirExIvUlFzhMMb https://youtu.be/YlALXoZK100?si=Pc_ptbAeyO-K9XF7   Website: www.mayersharvest.com (http://www.mayersharvest.com/) Kuponkód: MOKA 20% kedvezményért Amazon Store: https://rb.gy/j1eiuy   Iratkozz fel a csatornára további magyar New York-i interjúkért és podcast epizódokért.   https://bit.ly/MOKAPodcatsSign  Kövess minket Facebookon: @mokapodcast Instagramon: @mokapodcastusa Web: mokapodcast.com Spotify  (https://bit.ly/mokapodcast) Apple Podcast  (https://bit.ly/moka2021) [Google Podcast](https://bit.ly/MokaGoogle) [Deezer](https://bit.ly/MokaDeezer) [LibSyn](https://bit.ly/MokaLibsyn) [Facebook](https://bit.ly/MokaFB)   00:00 Bevezető, ambíció és újrakezdés 00:48 Bozsoky Szabolcs a torontói Hungarofesten 02:58 Erdélyből Kanadába 08:11 Sportcsalád, fegyelem és példaképek 12:49 Magyar identitás Erdélyben és Kanadában 14:14 Edző, pedagógus és tehetségkutató 17:37 Magyar foci és kanadai magyar tehetségek 23:26 Kanadai futball, MLS és sportkultúra 30:10 Rush Academy, UTM és CONCACAF A diploma 43:36 Zene, család és magyar sikertörténetek

This week, I'm sharing the books that shaped the way I think about business and helped me scale my family's company from $1 million to $44 million in revenue.These are more than popular business books sitting on a shelf. Each one solved a specific problem at a critical stage of growth, from leadership and operations to hiring, sales, and scaling. In this episode, I break down the lessons that had the biggest impact on my entrepreneurial journey and explain how you can apply them to your own business.Whether you're running a home service company, building your first team, or trying to break through your next growth ceiling, these are the books I recommend most often.In This Episode: The books that changed how I lead and manage  Frameworks that helped scale from $1M to $44M  Lessons on hiring, delegation, and accountability  How great operators use books to solve real business problems  The mindset shifts every entrepreneur needs to grow Watch this episode early on the John Wilson YouTube channel:https://www.youtube.com/@JohnWilsonOAOSend Us Mail!More Ways To Connect with O&OJohn's YouTube ChannelWeekly Newsletter Owned and Operated Leave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

Most contractors wrote off Yelp years ago. But the platform has quietly become one of the most powerful lead-generation engines in the home service space,  powered by AI partnerships with OpenAI and Perplexity that are funneling search traffic directly to Yelp listings. John Wilson sits down with Katy Lightsey, Head of Services at Yelp, to break down exactly how  61 home service leads  are flowing through the platform and what  68 contractor lead generation  actually looks like in 2025. They cover lead costs, close rates, how Yelp Ads and Request a Quote really work, and why  68 how to get more leads  for your home service business may start with the platform you've been ignoring.What you'll learn:→ How Yelp generates 10 million home service leads every month → Why AI tools like ChatGPT and Perplexity are driving more traffic through Yelp → How Yelp Assistant uses AI to match homeowners with contractors → The truth behind Yelp's reputation with contractors → What every business should do to improve visibility and lead flow on Yelp → How Yelp Ads, Request a Quote, and lead pricing actually work———————————————— 

On todays porch talk I'll share a Saturday porch conversation about boredom, asking when I last let myself be truly bored without reaching for a phone, TV, or other noise. While camping in a new camper, I noticed my impulse to fill the quiet with Wi‑Fi, screens, and music, but choosing to stay in the stillness helped creativity come back to life and reminded me of childhood moments when being sent outside to “figure it out” led to play, wandering, and even writing music. I connect this to neuroscience and the brain's default mode network, which supports creativity, problem-solving, and self-reflection, and to the biblical idea of being still. I challenge myself to stop solving boredom so fast, and I invite listeners to complete a short survey about content preferences and join an open summer conversation call.CLICK HERE TO TAKE OUR SURVEY FREE RESOURCES:Listen to our sister podcast the REALIFE Practice Podcast on your favorite podcast app!Ready to discover what uniquely matters to YOU? Click here to take our FREE Intro to the Needs & Values Assessment.Ready to uncover more time on your calendar? This FREE download will help you remove what doesn't matter, so you have space for what does. Click here to get this FREE resource!OTHER RESOURCES:Prefer to watch and listen? Check out our YouTube Channel for the podcast episode on video! Make sure to subscribe so you get all the latest updates.Do What Matters, Live from Rest Not Rush by Teresa McCloy is available now! Banish busyness and discover a new way of being productive around what truly matters. Learn more at DoWhatMattersBook.com https://DoWhatMattersBook.com/?UTM_source=YT&UTM_medium=organicWould you like to discover Life Mapping tools to help you recognize and respond to God in your story? Check out new digital downloads for personal or professional use here.JOIN OUR COMMUNITY & CONNECT WITH ME:Become part of the FREE REALIFE Process® Community! Connect with me and fellow listeners, plus find additional content to help you discover your best REALIFE.Connect with Teresa on: Facebook - The REALIFE Process® with Teresa McCloy Instagram - teresa.mccloy LinkedIn - teresamccloyAbout Teresa McCloy:I'm Teresa McCloy, founder and creator of the REALIFE Process®, a framework designed to empower individuals and groups with the tools, training, and community needed for personal and professional growth. I'm on a mission to help others grow in self-awareness, establish sustainable rhythms, and enhance their influence and impact by integrating faith and work into everyday life. I live with my husband of 44 years on our 4th generation family farm in central Illinois, where you'll usually find me with a good cup of coffee on the porch, tending to my flower gardens, or planning my next adventure. Come pull up a chair and join me there. I'd love the company!

Damon Darnall, known as "The Drone Boss," is the founder of Sky Eye Network, a two-time world record holder, and one of the leading authorities on drone technology and AI-powered aviation. As a member of NASA's UTM board and a pioneer in the drone industry since the early 1990s, Damon has helped more than 37,000 people earn their FAA Part 107 licenses and guided over 14,000 entrepreneurs in launching profitable drone businesses. In this episode, Damon shares how drones are creating massive business opportunities across industries and explains why the market is still wide open for aspiring entrepreneurs. On this episode we talk about: How Damon made his first money with drones back in 1993 Why the drone industry is still in its early stages of adoption The best low-cost drone business opportunities for beginners How drone services are helping real estate agents and businesses grow revenue What it takes to build a six- or seven-figure drone business Top 3 Takeaways The drone industry is still largely untapped, creating enormous opportunities for entrepreneurs willing to get started now. Starting with simple services like real estate photography can generate quick cash flow without requiring expensive equipment or specialized expertise. The key to building a successful drone business is focusing on recurring clients and letting your customers fund your expansion into more advanced services. Notable Quotes "Most businesses don't even know they need drone services yet. That's what creates the opportunity." "You can get started for about $1,500 and begin building a six-figure business." "People will work 60 hours a week for their boss, but won't spend a few hours a day building their own future." Connect with Damon Darnall: LinkedIn: https://www.linkedin.com/in/thedroneboss/ Website: https://www.thedroneboss.com/ Other: https://dronecommandlive.com A Word from Our Sponsors: - Are you ready to start your own creatorjourney and make it big? Visitwww.fanvue.com today and launch yourcareer! - To learn more about Mode Mobile and its investor community, go to  https://invest.modemobile.com/travismakesmoney -Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.Capture leads, nurture them, and close more deals—all from one powerful platform.Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Most contractors think offshoring is about saving money. It's actually about creating leverage.John Wilson and Jack Carr break down how offshore teams helped them scale faster, build better systems, and free up key leaders to focus on growth. They share exactly which roles to offshore, what to keep in-house, and the leadership lessons they've learned after managing dozens of remote team members across recruiting, dispatch, accounting, marketing, and customer service.What you'll learn:→ Which roles should be offshored first (and which shouldn't)→ The judgment vs. process framework for hiring decisions→ How offshore teams force better systems and accountability→ Why SOPs matter more than geography→ How to structure dispatch, CSR, recruiting, and accounting teams————————————————

Most employee advocacy programs fail because they turn employees into parrots, repeating the same product message over and over until no one wants to share anything. In this episode of Content Amplified, Matt Mullan, Director of Social Media at NinjaOne, explains how to fix that by positioning employees as thought leaders instead of megaphones. Matt walks through giving people industry content they actually want to share, using Mad Libs-style suggested copy with guardrails so posts sound human, and motivating adoption by shouting out every organic win across Slack rather than relying on prizes. He gets specific on measurement: why earned media value and potential impressions are made-up numbers, why UTM link tracking is the only honest metric, and why he holds his programs to a 50% monthly usage bar. He also makes the case that LinkedIn comments now out-earn reshares, and shares how his team built an in-house "social ambassador" tiger team to keep conversations going. If you run social and your advocacy program has stalled, this conversation gives you the playbook.About MattMatt Mullan is the Director of Social Media at NinjaOne, an IT operations platform. He has spent roughly 13 years in social media, going back to experimenting with Google Plus and MySpace, and has worked across industries from an international toy manufacturer to HR and payroll software, cybersecurity, and IT management companies. Matt is focused on B2B social media as his day-to-day craft, and he believes the real audience for an advocacy program is not your followers, it is your own employees.Show Notes- Connect with Matt on LinkedIn: https://www.linkedin.com/in/mullanmatthew/Text us what you think about this episode!

We swapped 40 Ford Mavericks into our home service fleet — and the results changed the way we think about fleet management.Most home service companies are overspending on vehicles without realizing it. A new service van can cost $50,000–$60,000 today. A Ford Maverick? Around $27,000. We now run 40 Mavericks inside a 120+ vehicle fleet — and we've lowered overhead, reduced accidents, improved fuel economy, and still get the job done without sacrificing operational efficiency.In this episode, we break down:→ Why the “you can't run service out of a small truck” argument is outdated→ How we use Packout systems and standardized inventory kits to maximize space→ The sales-to-install model that makes smaller vehicles work at scale→ The real numbers behind fleet costs, efficiency, and utilization→ Why two Mavericks can outperform one traditional service van

Most contractors who can't scale their home service business aren't failing — they're solving the wrong problems at the wrong time.John Wilson sits down with FieldPulse Chief Growth Officer Daniel Eigner to break down the operational chaos that kills growth between $1M and $10M. From contractor CRM setup and price books to job costing, KPIs, and AI tools — they cover what actually moves the needle and why fundamentals beat complexity every time.After working with hundreds of growing contractors, the pattern is clear: most businesses are "loosely functioning disasters" running on hustle instead of systems. This episode is the blueprint for fixing that.What you'll learn:→ Why most contractors focus on the wrong metrics→ The foundational systems every growing business needs→ How CRM, booking rate, and price books drive scalability→ Why overbuilt systems slow growth — not speed it up→ How job costing and financial visibility change your margins→ How AI will reshape operations, reporting, and accounting→ What breaks when your business suddenly gets "100 more" of something————————————————

Most home service companies don't fail because they scale too slowly — they fail because they scale too early.In this episode, John Wilson and Jack Carr break down the biggest scaling mistakes contractors make between $2M–$5M, including second locations, new trades, over-hiring, and broken systems. They share hard-earned lessons on leadership, KPIs, operational bottlenecks, and what actually makes a business ready to scale.If you want to grow without destroying profitability, this episode is for you. In this episode, you'll learn: Why most contractors expand too early  The hidden costs of adding a second trade or second location  How poor systems destroy scalability  Why revenue alone is a misleading metric  The KPIs every home service owner should knowHost: John Wilson https://www.linkedin.com/in/johnbwilson1/Guest: Jack Carr https://x.com/thehvacjack

Learn how to use AI to Buy Agencies:https://value.8figureagency.co/MNASystemized Sales (done-for-you sales teams): systemizedsales.comRevphlo.com (post-call sales attribution — works with GoHighLevel & HubSpot)Dylan on X: @sdrwhispererMost agencies are sitting on a goldmine and treating it like a junk drawer.That was the exact problem on the table. A giveaway funnel pulling 100+ emails a week. 300 to 500 comments a post on X. Newsletter readers. Ad clickers who never book. Five different lists, none of them talking to each other. A great setter could go to work on that data and print money — if anyone had organized it.So Jordan brought in Dylan Rich, founder of Systemized Sales. Dylan runs 10 sales teams at once, end to end — name, email, phone number all the way to contract signed and cash collected. In 15 years of sales and seven years working with agencies, this is the most sophisticated GoHighLevel pipeline either of them has seen. They build it live: UTM attribution per post, the "tattoo" rule for tags vs. custom fields, an action-based lead score that pings a setter the second a lead crosses 6 points, a speed-to-lead workflow with 73 million enrollments, and 57 smart lists ranked P1 through P5 so setters never waste a minute guessing who to call.Then Dylan opens up Revphlow — the post-call attribution tool that kills the EOD form forever and tells you your cash per call by traffic source, by closer, by calendar. If you run organic and paid traffic into a sales team, this is the playbook.What You'll LearnThe "tattoo" rule — when to use a tag (permanent) vs. a custom field (rewrites itself), and why getting this wrong wrecks your dataOne pipeline beats five — why segmented pipelines cap your granularity, and how custom fields + tags + stages stack to do the real workLead scoring that runs itself — assign points to actions (email open = 1, application = 3, call booked = 5), and auto-trigger a setter call at a score of 6Speed-to-lead you can actually measure — a workflow that timestamps every lead and counts only during setter working hours, so a Saturday opt-in doesn't blow up your numbers57 smart lists, ranked P1–P5 — how setters work the right leads in the right order and never run dry between fresh leadsAsk for the phone number — "if you won't give me your phone number, you won't give me your credit card," and why fewer, higher-quality leads winPost-call notes (PCN) — auto-dispositioned call notes pulled from the Zoom transcript that update pipeline stages for you, so closers stop skipping the EOD formCash per call by source — the metric that tells you which ads, threads, and posts to make more of (and which to kill)Chapters— Why scaling SDRs is the hardest (and most profitable) thing an agency can do — Who is Dylan Rich: 15 years in sales, done-for-you teams at Systemized Sales — The real problem: a giveaway funnel pulling 100+ emails a week, five siloed lists — How to organize intent leads so setters book more calls per hour — UTMs per post, the Zap into GoHighLevel, and tagging the first click— Live build: one pipeline + custom fields for granularity — Lead categories that follow a contact all the way down the funnel— Tags vs. custom fields: the "tattoo" concept explained — Lead scoring: assigning points to actions and triggering at 6 — The speed-to-lead workflow with 73 million enrollments— Keeping setters organized so they stop thinking and start dialing — 57 smart lists ranked P1–P5, built on filters, not vibes — Why you should ask for a phone number on every opt-in— "Can we blow your socks off?" — the Revphlow post-call attribution demo — PCN, Zoom + Fathom + Slack: clean dispositions on every call — Cash per call by source, by closer, by calendar — Where to find Revphlow and Systemized SalesGo AI-Native in the Next 90 DaysThis episode is the manual setup. The next level is making it run itself.8 Figure Agency installs AI-native systems into 7- and 8-figure marketing agencies — the kind that add $1M in annualized profit. Attribution that tags itself. Pipelines that update without a human touching them. Setters fed the highest-intent leads automatically. If you want your agency AI-native in the next 90 days, start here:→ 8figureagency.coWork With DylanDylan and the Systemized Sales team run your sales process end to end — they listen to your calls, audit your CRM, review your last 90 days of sales and marketing numbers, find your biggest constraint, and fix it.Systemized Sales (done-for-you sales teams): systemizedsales.comRevphlo.com (post-call sales attribution — works with GoHighLevel & HubSpot)Dylan on X: @sdrwhispererTools & Resources MentionedGoHighLevel — the CRM the whole pipeline is built inRevFlow / revphlo.com — post-call attribution and sales analyticsTypeform — opt-in forms (add a hidden UTM source field)Beehiiv — newsletter platform, with email opens webhooked back to GHL for lead scoringHYROS — marketing attribution into the callZoom + Fathom — call recording and transcripts feeding the PCNSlack — where post-call notes drop for closer confirmationVidalytics — VSL view trackingUTM Builder (utmbuilder.net) — Jordan's no-affiliation pick for building UTMs

Having acquired 15 businesses in plumbing, HVAC, and electrical services, John Wilson breaks down what really happens after the acquisition closes. Learn practical strategies for how to buy a business, including sourcing off-market deals, business valuation, negotiating with sellers, due diligence, and building a strong post-acquisition integration plan.If you're interested in business acquisition, entrepreneurship, private equity, HVAC business growth, plumbing companies, electrical contractors, or scaling home service businesses, this episode gives a real-world look at buying and operating companies successfully.More solo episodes: @JohnWilsonStudioSend Us Mail!More Ways To Connect with O&OJohn's YouTube ChannelWeekly Newsletter Owned and Operated Leave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

Episode 95: Emily Vincent - Usability & UI Design in Board Games, 10+ Hidden Small Box Gems, Libraries, and cats calling in the SpringPlease come join me and meet this wonderful human and talented designer, Emily Vincent. We connect about cats, what makes a sandwich, and fonts. We discuss how UI design and accessibility design concepts are implemented in board games. Then we talk about 10+ small box games that we think fell under the radar or don't get enough love. And end with cats, libraries, and hearing about her upcoming games.00:00:00 Intro00:00:31 Who is Emily Vincent?00:06:35 Playtesting GamesBoston Game Makers' GuildProtoSpiel OnlineBreak My Game DiscordUnPub00:07:41 Rapid Fire Questions00:11:49 Applying Usability / UI Design Concepts to Game Design00:36:31 Exploring our Top 5 Hidden Gems in Small Box Games00:38:33 Newfoundland Jam00:41:38 Cat Rescue00:45:10 No Regerts: The Game of Art and Poor Life Choices00:47:46 Big SurStrange Worlds Above the Clouds00:50:54 Tootin' & Hollerin'00:55:04 Espresso00:57:57 Pass the Buck: A Game of Corporate Responsibility Management01:02:26 Lunar Skyline01:06:14 Holiday Hijinks #1: The Kringle Caper and series01:10:23 Wok and Roll01:12:47 Honorable Mentions01:13:17 Trickadee01:14:13 Bandido01:16:06 Neko Syndicate01:20:53 Moments of Positivity01:28:49 Where can you find Emily?Instagram @ Pink Hawk GamesWebsite: http://pinkhawkgames.com Discord: EmilyKeepsKittiesBuilding the Game podcast01:32:12 Outro(Please note that these time stamps might not be accurate due to the use of dynamic ads.)You can flip your game night by picking up DNUP.https://www.dnup.game/en/ Register for Brave & Bold Learn-to-play events at Gen Conhttps://resurrection.games/products/brave-bold-bag-building-combat-game?variant=48030270587112&UTM_medium=referral&UTM_source=bggpodcast&UTM_campaign=gencon26Web: https://boardgamegeek.com/YouTube: https://www.youtube.com/@boardgamegeekTwitter: https://twitter.com/BoardGameGeekEmail: podcast@boardgamegeek.com

What separates the fastest-growing home service companies from everyone else?In this episode, John Wilson sits down with Julie from Big Reputation to break down what's actually working in local SEO, Google Business Profiles (GBP), and online reviews in 2026. From review velocity and AI-driven search to multi-location GBP strategies and ranking in competitive markets, this conversation dives deep into the systems top operators use to dominate local search and generate more booked jobs.They cover the latest Google algorithm changes, why consistency matters more than total review count, how service-area businesses are gaining traction, and the exact tactics home service companies are using to improve rankings, trust, and lead flow.In this episode, you'll learn: • Why review velocity matters more than total review count • How Google's algorithm is changing for home service businesses • The best way to respond to customer reviews • How photos, updates, and engagement impact GBP rankings • When to launch a new Google Business Profile • Why rural markets can outperform competitive metro areas • How AI search is changing local SEO and reputation management • The difference between storefront and service-area GBPs • How top contractors build trust signals that drive more callsHost: John Wilson https://www.linkedin.com/in/johnbwilson1/  Guest: Julie Phan https://www.linkedin.com/in/julie-phan-940aa2380/

Most brands treat influencer marketing like an ad buy. Hand over some money, get a sponsored post, hope for awareness. In this episode of Content Amplified, Justin Levy, Director of Social Media, Influencer Marketing and Community at Nerdio, breaks down what an actual creator partnership looks like and why so many B2B teams leave pipeline on the table. Justin explains why the "only work with nano influencers" advice misses the point, how to stack a single partnership across LinkedIn, TikTok, newsletters, podcasts, and even internal sales trainings, and the per-creator UTM setup that ties revenue back to individual posts. He walks through how to mine the comments on a sponsored post for live leads, when to bring sales reps into the engagement, and the negotiation levers that actually move price: timeframe, platform count, name image and likeness usage, and minimum boost spend. If you've ever wondered whether B2B influencer marketing can do more than drive impressions, Justin gives you the playbook.About JustinJustin Levy is the Director of Social Media, Influencer Marketing, and Community at Nerdio. He brings about 20 years of experience in social media, influencer marketing, and community building, having worked at several Fortune 500 companies and consulted with everything from startups to Fortune 50 household-name brands. Justin has helped companies move from their first social strategy all the way to building influential communities and stables of creators. He is especially passionate about going into organizations and building creator programs where none existed before.Show Notes- Connect with Justin on LinkedIn: https://www.linkedin.com/in/justinlevy/Text us what you think about this episode!

What actually drives growth in home services?In this compilation episode, John Wilson shares the systems and strategies behind scaling a $40M home service company — including how his team doubled a plumbing business in 90 days, improved cash flow, increased average tickets, and expanded through acquisitions.From pricing strategy and speed-to-lead automation to technician training and buying businesses, this episode breaks down the fundamentals top operators use to grow faster and more profitably. In this episode, you'll learn: • How to double revenue with operational fundamentals • Why cash flow matters more than profit • How better training increases average ticket • The role AI and automation play in growth • Why acquisitions can outperform organic expansion • How top operators think about scalingMore solo episodes: @JohnWilsonStudio

ChatGPT tiene desde el año pasado una funcionalidad llamada Product Search Discovery que permite mostrar un carrusel de productos cuando alguien hace una búsqueda de compra. Y no solo eso: con instant checkout se puede completar la compra sin salir de ChatGPT, comprando directamente en tu tienda de e-commerce. Requisitos para aparecer No tener bloqueado el bot oai-searchbot en el robots.txt Registrarse en el formulario de Product Search Discovery (búscalo en Google o en ChatGPT) Enviar el feed de productos — en WordPress/WooCommerce ya existe por defecto, no hay que hacer nada extra. Si tu tienda está en Astro u otro framework sin feed nativo, tendrás que generarlo a mano. Lo que hay. Cómo optimizarlo Schema markup: dile a la IA en HTML qué es cada cosa (nombre, precio, disponibilidad…). Plugins como Open Eye Product Fit generan y validan este esquema automáticamente. Títulos descriptivos: «Peluquín negro» no vende; «Peluquín negro rizado de pelo sintético ligero» le da contexto a la IA. Velocidad y técnica básica: hosting decente, imágenes en WebP, caché activa, diseño responsive. Nada nuevo, pero sigue siendo lo que marca la diferencia. Campos mínimos del schema para aparecer en ChatGPT ID del producto Nombre Descripción URL (con parámetro UTM para saber si viene de ChatGPT) Imagen Precio Moneda (importante si vendes en Polonia, que tiene zlotys, no euros — dato crucial para la WordCamp de Cracovia) Disponibilidad Recomendación: GitHub es obligatorio si trabajas con agentes de IA Said perdió una semana de trabajo porque su agente de codificación borró todo y luego dijo tranquilamente «yo no he sido». La solución es tan vieja como el software: control de versiones. Git + GitHub, y que el propio agente haga los commits en cada cambio. El truco extra: usa ficheros CLAUDE.md, agents.md o arquitectura.md en cada proyecto para definir las reglas del agente de forma permanente — qué convenciones seguir, cómo hacer commits, si el proyecto es WordPress… Así no tienes que repetírselo en cada conversación. Plugin del día: Design Set Go 65 bloques de Gutenberg construidos con bloques nativos de WordPress más un poco de CSS. Sin código propietario, sin sobrecarga, sin versión pro (con 65 bloques, ¿para qué?). Incluye slider, pestañas, secciones sticky y el bloque 50-50 que divide la pantalla en dos mitades. Los screenshots son GIFs animados para que veas cómo funciona antes de instalarlo, y tiene botón de Live Preview en Playground para probarlo sin tocar tu web. Una joya, y gratis. https://wordpress.org/plugins/designsetgo/ Próximamente WordCamp Kraków: 3 al 7 de junio. Miguel Ángel estará allí. Llevar ropa de verano o de invierno: por determinar (pendiente consulta con María). ¿Te ha gustado el episodio? Si quieres que sigamos experimentando con bots, protocolos y empanadillas polacas, no olvides suscribirte y dejarnos tu valoración. ¡Nos escuchamos en el próximo capítulo! Métodos de contacto Enviadnos vuestras preguntas al grupo de Telegram. Apuntaos al canal de Youtube del podcast https://www.youtube.com/potenciapro Si nos queréis decir algo directamente lo podéis hacer a @potenciapro , @materron, @mpc, o en el grupo de Telegram Y si eres muy muy muy fan del podcast Echa un vistazo a cómo nos puedes ayudar en https://potencia.pro/se-prosperoso/

Most entrepreneurs think starting a business from scratch is the best way to grow. John Wilson disagrees.In this episode, John breaks down why buying an existing business can dramatically accelerate growth, reduce startup friction, and create opportunities that organic expansion often can't match.Drawing from experience acquiring 14 companies and scaling a $40M plumbing, HVAC, and electrical business, John explains how elite operators evaluate acquisitions, enter new markets, and improve underperforming businesses using proven systems and playbooks.You'll learn:• The real difference between buying vs. building a business• Why acquisitions can shortcut years of operational pain• How to identify hidden opportunities in “broken” businesses• The leadership skills required before expanding into new markets• Why capital and operational stability matter before you acquire• How elite operators use acquisitions to scale faster• The risks most buyers underestimate• Why the best companies combine M&A with organic growthIf you're thinking about buying a business, expanding geographically, or scaling a home service company, this episode breaks down the framework John uses to grow efficiently and reduce risk.More solo episodes: @JohnWilsonStudioSend Us Mail!More Ways To Connect with O&OJohn's YouTube ChannelWeekly Newsletter Owned and Operated Leave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

Home service companies are leaving serious money on the table when it comes to referrals. In this episode, John Wilson sits down with Murphy Nadauld from ReferPro to break down how top HVAC, plumbing, electrical, and roofing companies are building scalable referral engines through lifecycle marketing, automation, and AI.In this episode, you'll learn: • Why referrals are underutilized in home services • How lifecycle marketing drives repeat revenue • Why referral incentives increase conversion rates • How contractors are using referrals to recruit technicians • The role AI and automation play in customer retention • How affiliate partnerships create new lead opportunitiesHost: John WilsonGuest: Murphy Nadauld (ReferPro)ReferPro

High ticket sales in home services aren't about being pushy — they're about giving customers the right options.In this episode, John Wilson and Jack Carr break down the systems behind bigger tickets, better close rates, and stronger sales cultures in HVAC, plumbing, and electrical businesses. They unpack why many technicians struggle with sales, how to shift the mindset around presenting options, and why education — not pressure — leads to better outcomes for both the customer and the company.In this episode, you'll learn:Why sales in home services is really about educationThe “Why You, Why Now, How Can I Afford You?” frameworkHow to handle common customer objectionsWhy consistent sales training beats one-time seminarsHow option building impacts close rate and average ticketThe role incentives and competition play in sales performanceHost: John Wilson Co-Host: Jack Carr

In this episode of the Crazy Wisdom Podcast, host Stewart Alsop sits down with Tyler Cloutier, founder of Clockwork Labs and creator of SpaceTimeDB. They explore how SpaceTimeDB functions as more than just a database—it's essentially a distributed operating system that merges server logic with data storage, enabling real-time applications and time-travel capabilities. The conversation ranges from the technical architecture of databases and operating systems to the philosophy of distributed systems, touching on everything from Unix and Linux to how SpaceTimeDB could revolutionize AI-generated software deployment. Tyler explains how their system reduces the complexity of building real-time applications, makes deployment simpler for both humans and AI agents, and why games like their MMORPG BitCraft Online drove them to create this new infrastructure. They also discuss the future of the internet, the role of bots in gaming, and how SpaceTimeDB fits into the broader landscape of cloud computing alongside tools like Cloudflare, Vercel, and Docker. For more information, visit spacetimedb.com or check out Clockwork Labs on GitHub and Twitter.Timestamps00:00 Stewart introduces Tyler Cloutier, founder of Clockwork Labs, discussing the origin of SpaceTimeDB's name inspired by Einstein's theory and its time travel capabilities that store all operations indefinitely05:00 Tyler explains SpaceTimeDB as more of an operating system than a database, using tables instead of file systems while running code in a sandboxed environment with full atomic properties10:00 Discussion of how SpaceTimeDB replaces both Node.js and Postgres by merging web server and database functionality, eliminating separate deployment concerns15:00 Tyler explains JavaScript execution through Chrome's V8 engine and JIT compiling, leading to Node.js creation for server-side JavaScript development20:00 Explanation of stateless web servers versus stateful game servers, and why games require in-memory state management for real-time performance25:00 Tyler introduces reducers and real-time subscriptions, questioning why more applications aren't real-time when state changes should update immediately30:00 Discussion of Facebook as essentially a text-based MMO, comparing social media architecture to game server requirements and the need for unified systems35:00 Tyler explains ACID properties in databases: atomic, consistent, isolated, and durable, using game item trading examples40:00 Comparing SpaceTimeDB to smart contract systems without cryptocurrency or global consensus, positioning it as a smart database with centralized trust45:00 Tyler reveals SpaceTimeDB uses 43% fewer tokens than Postgres for AI-generated applications, making it valuable for vibe coding platforms50:00 Conversation shifts to bots in games and proof-of-human concepts, with Tyler proposing biometric systems and discussing potential in-person gaming applications55:00 Closing discussion about tracking AI-driven traffic through UTM parameters and finding SpaceTimeDB at spacetimedb.comKey Insights1. SpaceTimeDB is fundamentally a database that runs application code directly inside it, combining what traditionally required separate systems like Postgres and Node.js. Users compile their application logic into WebAssembly or JavaScript and upload it to run within the database itself. This architecture provides high performance because the entire server backend operates inside the database environment. The system also features time travel capabilities, storing every operation and change to data persistently and indefinitely, allowing users to set application state back to any earlier point in time. This makes SpaceTimeDB more accurately described as an operating system rather than just a database, where the abstraction is that everything is a table rather than a file.2. The inspiration for SpaceTimeDB came from building BitCraft Online, an MMORPG where all players exist in a single persistent world and rebuild civilization together. Traditional MMO backends required complex custom solutions to handle real-time state, with game servers storing state in memory and periodically writing to databases. This complexity existed because games cannot afford the latency of constantly delegating to distant databases like traditional web applications can. SpaceTimeDB solved this by making the database fast enough to handle real-time requirements directly, eliminating the need for separate game servers. This same performance advantage that benefits games also applies to web applications, which is why SpaceTimeDB evolved from a game-specific tool to a general-purpose platform.3. SpaceTimeDB functions as a distributed operating system where each database acts like a process in an actor model system, similar to Erlang or Scala Akka. Databases can send messages to other databases and be spawned across a cluster for horizontal scaling. This represents an overlay operating system running on top of Linux rather than competing with it, providing a distributed abstraction across many machines while Linux handles device drivers and hardware support. The vision is for the cloud to function as a single enormous computer running one operating system, where developers simply publish their programs without managing separate services, deployment, routing, networking, or persistence infrastructure.4. The real-time capabilities of SpaceTimeDB address a fundamental limitation in how most web applications work today. Traditional web servers are stateless, delegating all state to databases and accepting network round-trip latency for each request, which is why users often must refresh pages to see updates. SpaceTimeDB allows queries to be subscribed to, maintaining open connections that stream changes whenever query results update. This makes applications like Discord, Facebook, or banking systems naturally real-time without requiring page refreshes. The historical accident that more things are not real-time represents a problem SpaceTimeDB solves by unifying the web world with the game world's real-time requirements.5. SpaceTimeDB implements ACID properties—Atomic, Consistent, Isolated, and Durable—ensuring database operations are reliable and safe. Atomic means operations either fully happen or not at all, preventing issues like item duplication in games when trading between players. Consistent means declared invariants like unique usernames are always enforced. Isolated means concurrent operations do not interfere with each other. Durable means changes persist even if computers restart, with varying levels from in-memory on one machine to disk storage across multiple geographic locations. These properties are managed through reducers, functions inspired by React Redux that fold changes into application state incrementally.6. For AI and large language models, SpaceTimeDB offers significant advantages in building and deploying applications. Testing showed that creating applications with SpaceTimeDB uses 43% fewer tokens compared to Postgres implementations, costs less, has fewer bugs, and is easier to extend. This matters because the primary cost for vibe coding platforms is tokens. As more software gets written in the next twelve months than ever before, there is insufficient focus on infrastructure required to run all this AI-generated software. SpaceTimeDB positions itself as ideal for LLMs to target because of its simplified deployment model where developers just publish code and the system handles everything behind the scenes.7. SpaceTimeDB can be understood as a smart contract system without cryptocurrency or global decentralized consensus. Like blockchain smart contracts, it executes code with atomic, consistent, isolated, and durable properties, but avoids the expense and slowness of requiring all computers worldwide to agree on everything. Instead, it offers centralized trust where users trust Clockwork Labs not to modify deployed contracts, rather than the trustless but extremely costly blockchain approach. This makes it functionally similar to Cloudflare's durable objects but with full relational database capabilities. The system exists before the networking layer where Cloudflare operates, handling deployment, server, and database functions while Cloudflare could provide DDoS protection in front of it.

Most home service companies think they have a sales problem. In reality, they have an organizational problem.In this bonus episode, John Wilson breaks down why low average tickets usually come down to poor positioning, weak training, and solving the wrong customer pain points—not bad technicians.Drawing from experience scaling a $40M plumbing, HVAC, and electrical business and acquiring 14 companies, John explains how elite operators build high-ticket sales systems that consistently drive bigger jobs, higher close rates, and better customer outcomes.You'll learn: Why most companies focus on the wrong problems  The difference between low-value and high-value solutions  How to build a “value ladder” for your service business  Why repairs can limit growth compared to replacement opportunities  The training, ride-alongs, and scorecards top operators use  How to increase average ticket without feeling “salesy”  The framework Wilson uses to grow core service revenue More Solo Content - @JohnWilsonStudioSend Us Mail!More Ways To Connect with O&OJohn's YouTube ChannelWeekly Newsletter Owned and Operated Leave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

In this episode, John sits down with Jackie Aubel, host of ServiceTitan's Toolbox for the Trades, to unpack what content actually does for a home service business—and why most people get it wrong from the start.They break down the real role of podcasting: not a short-term revenue driver, but a long-term play for brand, relationships, and access. Jackie shares how ServiceTitan approaches content as a distribution machine—turning one episode into dozens of touchpoints across social, email, and paid media to stay embedded in the contractor ecosystem.But the bigger story is what's happening across the trades.Just a few years ago, there was almost no content. Now, there's an explosion—podcasts, newsletters, creators—and a new generation of operators entering with a sharper, business-first lens.They also get into why most people start content with the wrong expectations, how to define the right goal before you ever hit record, and what it actually takes to sustain something long enough to matter.If you're thinking about building an audience—or questioning whether it's even worth it—this is a clear-eyed look at the tradeoffs, upside, and reality of content in 2026.In this episode, you'll learn: Why podcasts rarely generate leads (especially early on)  What content actually does for your business  Why every podcast should be treated like a content engine  How to set the right goal before starting  What's changed in the trades—and why it matters now  Why consistency beats early performance, every time Host: John Wilson Guest: Jackie AubelHost: John WilsonGuest: Jackie Aubel

Most home service companies rely too heavily on digital channels—and that's a risky game.In this episode, John Wilson and Sam Preston break down door-to-door marketing (canvassing) and why it's becoming one of the most powerful, scalable lead generation channels in home services. What started as a way to de-risk dependence on Google and Meta has turned into a multi-million dollar revenue driver—and a repeatable system for launching and scaling new branches.They walk through how top operators are building field marketing teams, structuring canvassing programs, and using this “analog” channel to create predictable growth without relying on algorithms.If you want to diversify your lead flow, lower risk, and unlock a new path to scale, this episode is your playbook.You'll learn: Why relying on a single marketing channel puts your business at risk  How door-to-door marketing can generate 10–20%+ of total revenue  The structure of a high-performing canvassing team  Why high-ticket services make this model work  How to use canvassing to launch and scale new markets fast Host: John Wilson https://www.linkedin.com/in/johnbwilson1/Guest: Sam Preston https://www.linkedin.com/in/sam-preston-a682103b6/Shout Out to FieldPulse

In this episode of Hands-On Tech, a listener asks how to properly activate Windows 11 on an Apple Silicon Mac using UTM, and whether there are other virtualization options available now that Boot Camp is no longer supported. Continue to send in your questions for Mikah to answer during the show to hot@twit.tv! Host: Mikah Sargent Download or subscribe to Hands-On Tech at https://twit.tv/shows/hands-on-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord. Sponsor: NetSuite.com/hot

In this episode of Hands-On Tech, a listener asks how to properly activate Windows 11 on an Apple Silicon Mac using UTM, and whether there are other virtualization options available now that Boot Camp is no longer supported. Continue to send in your questions for Mikah to answer during the show to hot@twit.tv! Host: Mikah Sargent Download or subscribe to Hands-On Tech at https://twit.tv/shows/hands-on-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord. Sponsor: NetSuite.com/hot

In this episode of Hands-On Tech, a listener asks how to properly activate Windows 11 on an Apple Silicon Mac using UTM, and whether there are other virtualization options available now that Boot Camp is no longer supported. Continue to send in your questions for Mikah to answer during the show to hot@twit.tv! Host: Mikah Sargent Download or subscribe to Hands-On Tech at https://twit.tv/shows/hands-on-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord. Sponsor: NetSuite.com/hot