Podcasts about UTM

Don't forget to use promo code UTM at ⁠reliefband.com⁠ for 20% off + free shipping!Today we dive into one of Magic Kingdom's most overlooked dining spots: The Plaza Restaurant. Is it a hidden gem, or just forgettable? Connie and Bruce break it all down — from the location confusion to surprising food quality, hilarious Patreon comments, portion sizes, and what dessert you absolutely should (or shouldn't) order.We also shout out our sponsor, Relief Band, and explore why you might not need it if you're eating here — but definitely will for Space Mountain.

Buying a service business with the idea of passive income? In this episode of Jack Acquisitions, host Jack interviews Thomas Beebe, a financial advisor who stepped into ownership of his family's HVAC company. What started as a hands-off investment quickly turned into a hands-on leadership journey.From remote team management to turning around a messy acquisition, Thomas shares the tactical decisions, operational missteps, and growth strategies that shaped his perspective on what it really takes to own and run a trades business. This episode is packed with real-world insight—whether you're planning to buy, scale, or just survive in the world of home services.⚡ What you'll learnWhy Thomas initially underestimated the involvement required—and how he course-correctedThe operational systems needed for remote management (and where they fail)How to set up accountability when you're not on-site every dayInsights from a turnaround: A case study of a friend's messy HVAC acquisitionThe critical questions Thomas asks in due diligence after seeing both sidesWhen to diversify into adjacent verticals like plumbing—and when not toHow to build a business that's both profitable and people-firstIf you're buying a local service business or building one to scale, this episode will challenge your assumptions and give you frameworks for sustainable growth—even when you're managing from a distance.

In this episode of Owned and Operated, John and Jack break down the full playbook for hiring HVAC and plumbing technicians—from sourcing to retention. They dive into the real-world challenges of technician recruitment and share the strategies they use to keep a steady pipeline of high-quality candidates. From building a branded hiring engine to managing seasonal swings, this episode delivers tactical advice and real SOPs that help home service businesses grow their field teams with intention.They cover why recruiting never stops, how to build a budget that supports year-round hiring, and why onboarding and retention matter just as much as the job offer. Whether you're scaling a team or trying to fix your hiring funnel, this episode is packed with practical frameworks and firsthand experience.

In this episode of Owned and Operated, John and Jack dive into one of the most common questions in home services: Should you buy a business or build one from scratch? Focusing on HVAC and plumbing companies, they break down the pros and cons of each path—sharing real-world insights on risk management, startup challenges, and acquisition strategy. Whether you're eyeing your first location or expanding your footprint, this episode helps frame the decision around your skills, experience, and resources.They cover everything from interest rates and international contracting to the realities of marketing and cultural fit in small business ownership. While John and Jack don't always agree, they align on this: success in HVAC and plumbing comes from understanding your strengths, knowing your limits, and being in the game. This is a must-listen for anyone serious about growing in the trades.

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In This Episode Erin and Weer'd discuss: the recent ambush on Idaho firefighters; the fate of NFA items in the Big Beautiful Bill; Rhode Island's new Assault Weapon Ban; and the ATF relaxing regulations on Simunition and dual-use barrel importation. David reviews Shooter Shine CLP; Myles reviews the new Ruger RMX pistol; Weer'd talks to Kerry Slone about her homestead and herbalism; and Xander gives us his Independent Thoughts on Independence Day. Did you know that we have a Patreon? Join now for the low, low cost of $4/month (that's $1/podcast) and you'll get to listen to our podcast on Friday instead of Mondays, as well as patron-only content like mag dump episodes, our hilarious blooper reels and film tracks. Show Notes Main Topic Sunday's incident isn't the first time first responders have been targeted  June 30, 2025 - Suspect identified in firefighter ambush that left 2 dead and 1 injured in Idaho  "We Ran Out of Bullets" - Sheriff Grady Judd on the Shooting of a Cop Killer Senate Language Zeroing Out Taxes on Suppressors, Short-Barrels Passes Byrd Bath Governor McKee Signs Bill Banning the Sale of Assault Weapons Rhode Island Assault Weapon Ban Text  (PDF) ATF Reinterprets Rules to Allow Import of UTM, Simunition Training Rounds, Dual-Use Barrels Gun Lovers and Other Strangers Shooter Shine CLP 9mm Barrel before 9mm Barrel after Zinc dithiophosphate PTFE Silicon Dioxide Silica Fume Nanometer Breakthrough Clean CLP Kroil Hoppes M Pro 7 Brylcreem Comercial Brena Bock Author Page David Bock Author Page Team And More South Paw Corner Ruger RMX Kerry Slone We the Female Kerry Slone Twitter (X) Valerian  

Buying a small business? In this episode of Jackquisitions, we follow Chris Barr's journey to acquiring a pressure washing company using smart financing—combining cash, earnouts, and trusted advisors. From submitting the LOI to executing deep-dive due diligence, Chris shares what it really takes to close a successful acquisition.You'll learn how to build the right team, evaluate financials and legal risks, and structure a deal that fits your vision. Whether you're just exploring acquisitions or in the weeds of a deal, this episode offers an insider's look at getting a service business acquisition across the finish line.⚡ What you'll learnWhat Chris looked for in an ideal pressure washing business—and how he sourced itThe creative structure behind his LOI and financing approachWhy specialization matters: How Chris leveraged his real estate pros for M&A successThe step-by-step due diligence checklist across financial, legal, and operational domainsHow to avoid major pitfalls in banking and legal negotiationsThe must-have advisors you need on speed dial when buying a businessHow to evaluate seller-provided info and spot red flags before it's too lateIf you're buying a local service business or scaling your portfolio, this episode gives you a framework to approach acquisitions confidently—with the right strategy and team in place.

In this episode of Owned and Operated, John and Jack unpack what leadership looks like inside a $20–40 million home service business—and why that size still feels small. They explore how companies in this range often remain personality-driven, even with impressive revenue, and what it really takes to level up. From forming HR and marketing departments to structuring a true senior leadership team, they dig into the growing pains and leadership gaps most businesses face on the way to maturity.The conversation dives deep into leadership development, internal promotions, and when to hire key external roles like controllers. John and Jack share why the sophistication of a business doesn't always match the revenue—and how building the right team early creates long-term stability and growth. If you're scaling past $10 million and thinking about what's next, this episode lays out a real-world playbook for building a well-rounded, leadership-driven operation.

✨ We're back and diving into the beginning of A Court of Mist and Fury by Sarah J Maas!! In this episode, we walk through Feyre's post-UtM trauma, Ianthe's role in our story(

In this episode of Owned and Operated, John and Jack return to the studio to tackle the real-world challenges of running a successful HVAC business during peak summer heat. They dive into how weather-related service demand, infrastructure upgrades, and a mature home service team contribute to record-breaking weekly revenues and improved operational efficiency.Discover how HVAC businesses can scale profitably by investing in technician retention, labor-saving automations, and strategic overseas staffing. John and Jack break down the processes that drive high performance—from sales training to data-driven decisions—all on the path to hitting their first $1 million in EBITDA and a $10 million annual revenue goal.

Want to buy a small business using smart deal structures like earnouts, seller financing, and low-risk offers? In this episode of Jackquisitions, host Jack Carr sits down with Chris Barr, a first-time buyer navigating the ups and downs of business acquisitions—from walking away from bad fits to crafting a $900K cash-plus-earnout offer for a pressure washing company.Learn how Chris is sourcing off-market deals, avoiding shady broker tactics, and building a personal brand that attracts sellers. You'll get a behind-the-scenes look at how new acquirers can finance service businesses, evaluate seller terms, and structure deals that actually close. If you're buying a business or scaling through acquisition, this episode is packed with actionable insight.⚡ What you'll learnWhy Chris walked away from an art-framing shop that didn't fit his criteriaHow a pool-route deal fell through—and the red flags you should watch for with brokersThe numbers behind a $900 K cash-at-close + earnout offer for a thriving pressure-washing businessProven frameworks for earnouts, seller notes, and revenue-share agreements that reduce risk and align incentivesTips for building a credible personal brand (see his Quick Staffers journey) to source off-market dealsStep-by-step due-diligence tactics, valuation shortcuts, and negotiation language you can use todayWhen to pivot, when to persist, and how to decide if a deal really moves the needleWhether you're a first-time buyer, an operator expanding a portfolio, or a service-business owner curious about exits, this conversation is packed with actionable M&A strategy, deal structuring hacks, and outreach scripts that close.

In this episode of Owned and Operated, we're exploring how to grow your career inside a home service company. From internal promotions to mindset shifts, John and Brandon Niro break down what it really takes to move up and lead.Brandon shares how 30–40% of the Wilson team has been promoted from within—and what separates those who grow fast from those who stall. They dig into Wilson's 52-week Emerging Leaders program, the role of emotional intelligence and financial literacy, and how team members can take initiative to become future leaders.If you're looking to grow your role or build leadership in your team, this one's packed with real, actionable advice.

 In this episode of Owned and Operated, we're digging into what it really takes to lead a growing home service business. From SOPs to scaling strategies, we're spotlighting the habits and leadership traits that drive operational clarity and empower teams.We're joined by Brandon Niro, who shares how his role evolved since joining the company in 2019—navigating growth from 30 to over 60 employees, integrating acquisitions, and shifting from tactical execution to strategic coaching and development.Whether you're a team lead or an operator scaling fast, this episode offers actionable insights into building systems, coaching talent, and creating autonomy inside a service business.

In this episode of Owned and Operated, we're diving into real-world strategies for sourcing and securing small business acquisitions. From outreach to private equity firms to using freelancers for off-market deals, we break down how acquisition entrepreneurs are getting creative and staying competitive.We explore how personal branding can help attract brokers, how to craft a buyer persona that actually stands out, and how Chris Barr is navigating live negotiations for niche businesses—including pool services and a high-end art framing company.Whether you're just starting your acquisition journey or already mid-process, this episode is packed with practical insights for sourcing deals and building a compelling presence in the marketplace.

In this episode of Owned and Operated, we're diving into innovative lead generation strategies that are reshaping how home service companies attract local customers. From niche local newsletters to AI-powered tools, we cover real-world tactics that are working right now.We explore how hyperlocal publications in places like Annapolis, Maryland and suburban New York are driving leads for services like power washing and home inspections—and why owning your communication channels (email lists, Facebook groups) is a game-changer.Whether you're just starting or scaling up, this episode will give you actionable insights on using community engagement, AI tools like Avoca, and Facebook group sponsorships to fill your pipeline and take control of your local market.

On the podcast, I talk with Charlie about why Liquid Glass represents a big opportunity for new and existing apps, Apple's new on-device AI models and their practical limitations, and why the improved App Store Analytics complement rather than replace third-party tools like Appfigures and RevenueCat.Top Takeaways:

Multi-touch attribution (MTA) is having a moment. In this episode, Brad Redding (Founder of Elevar) is joined by Jacob Rokeach (Founder, Fluency Firm) and Fei Wang (Founder, SourceMedium) for a brutally honest, insight-packed deep dive into where MTA stands today—and where it's headed in an AI-dominated future.This episode covers:What's changed in the past year in attribution expectations and toolingThe real-world complexity behind UTM data, funnel depth, and session gapsWhy many brands are still flying blind despite better toolsBuilding a lean, modern MTA tech stack that doesn't cost $15K/monthCreative ways brands are DIY-ing attribution The rise of AI-driven analytics agents—and how brands should prepareWhy clean data and naming conventions still win over "black box" views

In this episode of Owned and Operated, HVAC business experts Jack Carr and John Wilson break down the sales strategies that drive revenue growth at every stage of a home service company's journey. Whether you're running a $1M shop or scaling past $50M, understanding how to structure your HVAC sales team is critical—and it starts with knowing the difference between marketed leads and technician-generated leads.Jack and John explore why top HVAC companies like Four Seasons, Logan Services, and Peterman Brothers separate their sales teams based on lead source, and how that impacts close rates, efficiency, and scalability. From peer groups and sales training to seasonal lead flow and process refinement, this episode delivers real-world strategies for owners looking to increase HVAC revenue, optimize sales performance, and build scalable systems that actually work.

 In this episode we're back with part two of the Chris Barr series on Jackquisitions. Chris is three months into his journey to acquire a business in Florida, and he's bringing real updates from the trenches. From opportunity cost and deal dynamics to cold outreach and broker networks, this episode is packed with hard-won insights from an active business searcher. We dive into the pros and cons of a pool service business he's evaluating, the realities of navigating employee classification, and how acquisition imperfections are often just part of the game. Chris breaks down the lessons learned so far—from generating leads to refining search strategies—and why growth, not just debt repayment, should be the north star in any acquisition strategy.If you're in the search phase or thinking about acquiring a service business, this is a front-row seat to the messy, insightful, and exciting reality of buying a company.

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What does it really take to scale a home service business to $100 million in revenue? In this episode of Owned and Operated, we dive deep into the business growth strategies, leadership transitions, and operational upgrades needed to build a high-performing trades company. Whether you're in HVAC, plumbing, or another skilled trade, this conversation reveals the mindset shifts and systems that power sustainable service business growth.We break down why your original team may not be equipped to scale with you, how leadership development drives long-term success, and the pivotal role our podcast has played in accelerating team performance and industry insight. You'll hear real-world examples from the field, including how our Jackquisitions segment has influenced both strategy and execution in our journey to $100M.If you're leading a service business through a growth phase—or preparing to—this episode will give you real-world lessons on building smarter, scaling faster, and staying focused on what matters most.

Welcome to your weekly UAS news update, We have 4 stories for you: Executive Order rumors for Drones, Ohio bill to allow Shooting drones Down, Wing and FlyTrex partner, and a successful rescue with a drone.First up, you've probably heard some rumors that President Trump is expected to sign executive orders around drones. First step. close your eyes, breath, and relax. With that said, the orders, which may or may not be signed on Friday, would reportedly include updates about Part 108, Section 2209 from the 2016 Reauthorization Act, Section 1709 from the 2024 NDAA, and potentially include a Department of Commerce final ruling. And none of these things are actually a surprise.Part 108 is the reported name for the beyond visual line of sight ruling that we expect to be coming later this year. Not sure what an executive order would do other than telling the FAA to speed things up. That's a good thing.And finally, the one we know the least about, the Department of Commerce final ruling. We're not entirely sure what this rule will cover, if it will be an NPRM following the ANPRM from a few months ago, if it will cover DJI, or just drones in general, and if it will be a final ruling.As soon as we know more, we'll be posting shorts, with full videos to come.Next up, this week, we've got some eyebrow-raising news out of Ohio. State Representatives Angie King and Ty Mathews are pushing for a federal 'Defense Against Drones Act of 2025.' Get this: the proposed bill, H.R. 1907, would allow homeowners to legally use a shotgun to disable a drone flying within 200 feet above their property. Yes, 200 feet – that's roughly two-thirds the height of a cell tower, a very common altitude for us.Why the push? The lawmakers cite growing concerns over privacy, property rights, and public safety. Representative King pointed to incidents in her district where drones reportedly caused alarm, threatened livestock, and raised cybersecurity fears due to foreign-manufactured components. She said, "The growing use of unmanned aerial vehicles (UAVs) has led to serious concerns over privacy, property rights, and public safety, particularly when drones operate at low altitudes over residential and agricultural areas." So, this is their proposed fix for those local issues.For drone pilots, this is obviously a HUGE deal. Next up, Wing and Flytrex are teaming up. These two are usually competitors, so seeing them collaborate is a big deal for our drone industry! They're working together to share an automated air traffic and collision avoidance system. Think of it as an Unmanned Traffic Management, or UTM, platform specifically for their drone fleets.This system is designed to let both Wing, which is owned by Alphabet, and Flytrex, an Israel-based startup with a growing U.S. presence, exchange real-time flight plans and navigation data. The goal here is to make sure their drones can operate safely in the same airspace over Dallas without colliding. The technology will automatically adjust flight paths to prevent drones from being in the same spot at the same altitude at the same time. Flytrex has already completed 200,000 deliveries, and Wing is way up there with 450,000, so they both bring a ton of experience to the table.Shout out to Seattle Mountain Rescue, Great use of the drone to save lives! https://dronexl.co/2025/06/03/wing-flytrex-drone-air-traffic-system-dallas/https://dronexl.co/2025/06/03/drones-aid-in-dramatic-mount-si-teen-rescue/https://dronexl.co/2025/05/31/trump-new-orders-ban-chinese-dji-drones/https://dronexl.co/2025/05/28/ohio-lawmakers-drone-defense-act/

What happens when business meets conviction? In this episode of Owned and Operated, we explore how faith, intentionality, and grit shaped one plumbing entrepreneur's journey from early struggle to long-term success.Dalton Hatch, founder of DH Plumbing in San Antonio, opens up about the mindset and personal transformation that fueled his growth. From rejecting aggressive sales tactics in favor of real customer care, to learning the hard lessons of money, mentorship, and marketing—Dalton lays it all out.If you're a trades entrepreneur, service business operator, or just getting started, this episode will shift how you think about scaling, culture, and staying true to your values in business.

In this episode, Ross lays down the law on modern content distribution and why "hoping it goes viral" isn't a strategy. He breaks down the five most common mistakes marketers make with distribution, highlights the new reality of reaching audiences in the AI and multi-channel era, and walks you step-by-step through building a powerful, repeatable distribution system that delivers results. If you've been creating high-quality content but struggling to get it in front of the right audience, this episode gives you the system, mindset, and framework to turn things around. Key Takeaways and Insights: Hope Is NOT a Strategy Pressing “publish” is not enough to drive content success. Distribution is what transforms good content into great, high-impact content. If no one sees your content, it may as well not exist. 5 Common Distribution Mistakes Publish Once, Then Disappear Celebrate distribution, not just publishing. Implement a content distribution calendar to continuously share and promote assets. Relying on a Single Channel Multi-channel presence is essential to stay top of mind and generate multiple touch points. Don't stick to just LinkedIn or X — explore YouTube, Reddit, newsletters, Slack groups, and more. Assuming Organic Reach is Guaranteed Social and SEO algorithms don't owe you visibility. Use rented platforms to build owned ones (e.g., newsletters), and pair organic with smart paid amplification. Not Repurposing Content A blog post should become a LinkedIn carousel, a video, a thread on X, a newsletter, etc. Embrace the mantra: Create Once, Distribute Forever. Failure to Track Performance You can't optimize what you don't measure. Use tools like GA4, HubSpot, Ahrefs, etc., to analyze what's working. How to Build a Real Distribution System Audience & Content Market Fit Research Understand who your audience is, their interests, pain points, and where they hang out online. Go beyond business competitors — study top-performing content in other niches (MrBeast, Yoga with Adriene, etc.) to understand attention mechanics. Create a High-Value Pillar Asset Choose a format (blog post, video, case study, podcast, etc.). This asset will form the nucleus of your distribution efforts. Repurpose & Atomize Break your pillar asset into quotes, clips, carousels, threads, email snippets, and more for long-term promotion. Define Distribution Across PESO Paid (ads, boosts) Earned (press, influencer shares) Shared (social, communities) Owned (newsletter, blog) Measure Everything & Iterate Use data to guide future efforts and content decisions. Recommended tools: Google Analytics 4, HubSpot, Ahrefs, SparkToro, UTM dashboards, and Distribution.AI. Resources & Tools:

Enjoying the content? Let us know your feedback!Today, we'll answer a pressing question in cybersecurity: Is UTM still relevant in 2025? We'll trace the origins of UTM, explain why it was created, break down its core features, compare it to newer technologies, and finish by busting a common cybersecurity myth.Before we dive into our main topic, let's take a quick look at a major tech update making headlines: The emergence of AI powered malware is becoming more real- https://en.wikipedia.org: UTM- https://perception-point.io: AI Malware: Types, Real Life Examples, and Defensive MeasuresBe sure to subscribe! You can also stream from https://yusufonsecurity.comIn there, you will find a list of all previous episodes in there too.

Thinking about buying a home service business with an SBA loan? This episode is your go-to guide. Jackquisitions sits down with Alan Peterson—who closed over $70 million in SBA acquisition financing last year—to break down how to structure high-leverage deals, navigate the latest SBA loan rule changes, and avoid the costly mistakes many first-time buyers make.If you're serious about acquiring a home service business and want a financing strategy that actually works, this episode is a must-listen.

Struggling to manage a remote team spread across time zones? This episode dives into the real challenges and solutions of leading from a distance, with a focus on trust,communication, and culture.Laurie, our Director of Operations, shares how she builds high-performing remote teams without micromanaging. From setting clear expectations to fostering real connection across borders, you'll hear how strong leadership can drive accountability and loyalty—even when your team is never in the same room.If you're running a remote or hybrid team and want to strengthen performance without sacrificing culture, this conversation offers the insight you need.

In this episode of Owned and Operated, we dive into a powerhouse conversation with top sales leaders—AJ and Noah from Premier Home Pros—as they unpack how to scale a home service business rapidly and sustainably. Whether you're hiring your first rep or leading a high-velocity sales team, this episode delivers practical strategies for fast growth without losing control.From building a magnetic company culture to overcoming supply chain roadblocks, we explore what it really takes to run a top-tier sales operation at scale. If you're aiming to grow your team, tighten your sales systems, or simply perform better—this one's for you.

We're back in the studio to break down our full experience at Universal's Epic Universe! From mind-blowing theming to major ride letdowns, we're ranking every major attraction by whether it's actually worth the wait. We're brutally honest about Mario Kart, in awe of the Ministry of Magic, and still laughing over Curse of the Werewolf. Plus, we reveal our must-have accessory to beat motion sickness on thrill rides.

In this episode of Jackquisitions, we break down the essential expert team every acquisition entrepreneur must build before buying a business. Whether you're acquiring your first HVAC company or scaling into multiple service businesses, assembling the right support system can make or break your deal.From legal frameworks to SBA loan processing, we cover the professionals who will help you move quickly, avoid costly mistakes, and access high-quality deals. Plus, we spotlight post-acquisition roles that keep your operations tight—like a skilled bookkeeper and a rock-solid insurance broker.If you're planning to buy a business in 2025, this is your checklist.

In this episode of Owned and Operated, we sit down with Brandon Schlicter—better known as Investment Joy—to uncover how a small-town Ohio entrepreneur built a multimillion-dollar business portfolio by mastering real estate, laundromats, car washes, and commercial roofing.Brandon shares how his upbringing on a farm and early family struggles forged his hustle mentality. After getting his start in logistics and real estate, a single viral laundromat video catapulted his online presence, opening doors to massive business opportunities. Now, with a powerful social media brand and diversified service operations, he reveals how to scale a business empire while staying grounded in family and personal values.This conversation explores Brandon's tactical acquisitions, mindset for growth, and how he's building a team and culture that supports big ambitions. He also offers candid advice for entrepreneurs navigating the early grind and looking to align business models with long-term vision.

In this episode of Owned and Operated, we shift focus to a critical yet often overlooked pillar of business success: leadership development and management training. With insights from Amir of Snowball Industries, we dig into how identifying and nurturing potential leaders is foundational to scaling tier two and tier three service businesses.The discussion explores the evolution from technical expertise to soft skills as the driving force behind effective leadership. We unpack the core values that matter most—empathy, urgency, financial intelligence, and humility—and how they shape team culture, performance, and long-term growth. John and Amir also examine structured training programs, peer learning opportunities, and practical management tools that enable owners and operators to build sustainable, high-performance teams.For anyone acquiring or operating in remote and niche sectors like HVAC or turf installation, this conversation delivers actionable insight into creating a leadership framework that fuels operational excellence and employee retention.

Evan Hughes and Ciara Hopkins host Libby Schell to discuss the 2025 playbook for Paid Social and LinkedIn ads. They explore the robust targeting capabilities of LinkedIn, revealing how businesses can harness this platform to maximize brand awareness and demand generation, but also advise against common missteps when approaching this expensive platform.Ensuring effective B2B marketing involves understanding and leveraging LinkedIn as a powerful tool for precise targeting and audience engagement. The discussion covers essential strategies like audience segmentation through job titles and functions, optimizing campaign objectives for different outcomes, and the impact of localization on ad performance. Libby shares her decade-long expertise in platform evolution, advising on the merits of Reach vs. Engagement campaigns, and emphasizing the importance of dynamic UTM parameters for measuring success.As the conversation unfolds, Evan, Ciara, and Libby shed light on using advanced LinkedIn features like revenue attribution reporting and the company engagement tab. They dig into optimizing advertising spend and understanding the critical metrics that matter most for campaign success. Dive into this illuminating session to grasp comprehensive, actionable insights that can transform your approach to LinkedIn advertising.Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #ads #paidads #googleads #paidsearch #paidsocial______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guests:Ciara HopkinsLibby SchellConnect with the hosts:Evan HughesMegan Bowen

In this episode of Jackcquisitions, we explore profitable small business acquisition strategies with Peter De Baptiste, owner of Joe Cole Plumbing in Florida. Peter shares his entrepreneurial journey—starting in banking, then leading a delivery service startup, and ultimately acquiring a plumbing company. Now, he's setting his sights on HVAC and turf installation businesses, uncovering high-potential, under-the-radar sectors in the home services industry.We break down the unique appeal of tier two and tier three service businesses, such as synthetic turf installation and residential HVAC. Peter and Jack discuss the financial performance, operational demands, and long-term scalability of these niche industries. Whether you're an investor or operator, this episode offers practical insight into identifying and evaluating service businesses with real growth potential.If you're looking to buy a service business or expand your portfolio in home services, this conversation delivers a wealth of real-world advice. Learn how to navigate smaller markets, understand what makes niche businesses attractive, and discover the lifestyle implications of owning versus operating in competitive sectors.

In this episode of Owned and Operated, we dive into how the team is leveraging Contractor Commerce to bring e-commerce to the trades. From selling water heaters online to experimenting with lead conversion strategies, the hosts explore what it looks like to run an online storefront for big-ticket home service items like HVAC systems and home generators.They break down the full journey—from initial impressions and setup to real-world implementation—and share the ups and downs of paid ad campaigns, membership features, and online payments. Plus, they speculate on how consumers may shift toward buying home services online and what they're doing to stay ahead of the curve.Whether you're curious about tech integrations or looking to streamline your sales funnel, this episode is full of firsthand insight into launching an e-commerce experience in the home services space.

In this episode, we're sharing our experience at the Nantahala Outdoor Center (NOC) in Bryson City, NC, where we spent a few days hiking, rafting, cozying up in the rain, and finding that perfect mix of stillness and adventure.We stayed in a treetop bungalow at The Hemlocks at NOC, explored a small portion of the Appalachian Trail, got soaked on a ducky trip, skipped mountain biking in favor of rest, and left with full hearts and sore legs.Whether you're looking for your next getaway or just need a reminder to slow down and breathe, we've got you.

In this episode of Owned and Operated, we sit down with AJ and Noah—the powerhouse founders behind Premier Home Pros—to reveal how they scaled their home services business from $0 to a projected $174 million in just three years.Launched from a dining room table in 2022, AJ and Noah built a home improvement juggernaut using proven sales systems, smart team building, and bold marketing strategies that fueled rapid growth. But their journey wasn't without hurdles. From expensive ad failures to tough people problems, they open up about what it really takes to scale at lightning speed.Whether you're aiming to grow your home services company, lead a larger team, or implement repeatable growth systems, this episode is packed with actionable insights, operator-tested frameworks, and real-world strategy breakdowns.

In this episode we sit down with Dr. Joey Rios, Chief Technologist for the Aviation Systems Division at NASA Ames Research Center, for a discussion on the evolution of Unmanned Aircraft Systems Traffic Management (UTM). Joey takes us through the early days of UTM development, reflecting on the foundational principles, the initial use cases, and how the vision has evolved over time. We dive deep into the challenges of airspace design, the reasoning behind the U.S. federated model, and how it compares to other global approaches. Joey also shares his perspective on current operations, including the Dallas Operational Evaluation site and how safe BVLOS operations at scale might evolve within and outside of the Mode C veil.  

Don't Fall for the Buyer's Trap: Why No-Marketing Businesses Aren't Easy Wins In this episode of Jackquisitions, we dive into a common pitfall many first-time buyers fall for—the belief that a business with little or no marketing is a “goldmine” just waiting to be unlocked. Spoiler: it's not that simple. Using the tongue-in-cheek example of an underwater basket weaving business, we break down the real costs of building out a marketing engine from scratch.Jack unpacks the "buyer's trap": the dangerous assumption that adding marketing will instantly generate revenue. In reality, successful marketing requires time, capital, and deep strategic focus—and that investment often erodes the profit margins buyers were initially excited about. Instead of chasing fixer-uppers, Jack recommends targeting businesses with established marketing systems already in place. It's about buying stability, not a project.Whether you're just starting your acquisition journey or knee-deep in LOIs, this episode is a must-listen for anyone looking to grow through home service business acquisitions without overextending financially.

John teams up with Sam Preston, CEO of Service Scalers, to break down the exact marketing strategies that move the needle for home service businesses. Whether you're HVAC, plumbing, or any trades business, you'll learn how to prioritize channels that capture demand today—before wasting money on ones that might (or might not) pay off later.Struggling to turn marketing dollars into real leads? This episode is your blueprint.From real-world wins to costly missteps, John and Sam unpack where most businesses go wrong—like blowing budgets on flashy billboards while ignoring Google Ads, LSAs, and SEO. This isn't theory; it's a tactical deep dive grounded in what's actually working right now.

Struggling to find great technicians or keep your best employees around? This episode is your playbook.We break down battle-tested recruiting strategies that helped scale real home service businesses—from plumbing and HVAC to general trades. You'll learn how to treat recruitment like a sales pipeline, maintain momentum year-round, and create a company culture that people want to be part of.This episode goes beyond theory. From incentive trips and performance bonuses to sharp branding, upgraded vehicles, and custom dashboards, you'll hear exactly how to build an environment that attracts and retains top-tier talent.

QR Kodlarıyla Etkileşimli Pazarlama Kampanyaları Nasıl Oluşturulur?QR kodlar, günümüzde yalnızca restoran menülerinde değil; reklam panolarından ürün ambalajlarına, mağaza vitrinlerinden YouTube videolarına kadar pek çok alanda karşımıza çıkıyor. Ancak artık sadece bir bağlantıya yönlendiren araç olmaktan çıktılar. Stratejik olarak kullanıldıklarında markalar için güçlü bir etkileşimli pazarlama aracı haline geliyorlar.QR Kod Nedir ve Nasıl Çalışır?QR kod (Quick Response), bilgiyi iki boyutlu kare kodlar aracılığıyla hızlıca aktarabilen bir teknolojidir. Genellikle bir web sitesi bağlantısı, sosyal medya profili, PDF dosyası ya da iletişim formuna yönlendirme yapmak için kullanılır. Ancak burada kritik olan nokta, QR kodun yönlendirdiği içeriği stratejik ve dönüşüm odaklı tasarlamaktır.Türkiye'de QR Kodun Gelişimiİlk Yıllar: Deneysellik DönemiTürkiye'de QR kodlar 2010'lu yılların başında kullanılmaya başladı. Ancak o dönemde akıllı telefonlar yeterince yaygın değildi ve internet erişimi sınırlıydı. Bu yüzden QR kodlar daha çok kataloglarda, kartvizitlerde ve afişlerde “yenilikçi ama pasif” bir araç olarak kullanıldı.Kırılma Noktası: PandemiGerçek anlamda kitlesel kullanıma geçiş 2020'deki pandemi süreciyle oldu. Restoran menülerinin kaldırılması, AVM giriş sistemleri ve kamu uygulamalarında QR kodlar yoğun şekilde kullanılmaya başlandı. Bu süreç kullanıcıyı eğitirken, markaları da daha yaratıcı çözümler üretmeye teşvik etti.Günümüzde QR Kodların Kullanım AlanlarıFiziksel ve Dijital Dünyalar Arasında KöprüQR kodlar artık hem fiziksel hem dijital mecralarda bir bağlantı köprüsü görevi görüyor. Bankacılık uygulamalarında ödeme yaparken, Trendyol ve Getir gibi platformlarda kampanya entegrasyonlarında, mağaza içi ürün bilgilerinde aktif olarak kullanılıyor.Etkileşimli Kampanya FikirleriQR kodla indirim çarkı döndürme ve anlık kupon kazanımıÜrün ambalajından tarif videosuna ulaşmaAçık hava reklamından WhatsApp botuna geçişTV reklamı üzerinden mobil uygulama indirmeEtkinliklerde check-in ve çekiliş katılımıRestoranlarda QR ile yorum ve anket yönlendirmesiTürkiye'den Başarılı QR Kod KampanyalarıBurger KingDans eden karakterin üstüne yerleştirilen QR kod, kullanıcıyı uygulama indirmeye yönlendirdi ve bedava burger kazandırdı. Kullanıcı tek adımda kampanyaya katılabildi.Coca-ColaEtkinliklerde dağıtılan kutuların üzerinde bulunan QR kodlarla kişisel mesaj gönderme deneyimi sunuldu. Hem duygusal bir bağ oluşturuldu hem de veri toplama sağlandı.Teknik Olarak Nelere Dikkat Etmeliyiz?Dinamik QR Kodu KullanınStatik bağlantılar yerine, URL'si sonradan değiştirilebilen dinamik QR kodlar tercih edilmelidir. Bu sayede kampanyalar güncellenebilir, A/B testleri yapılabilir ve detaylı analizler alınabilir.Mobil Uyumluluk ve HızQR kodla erişilen sayfa mutlaka mobil uyumlu olmalı ve 3 saniyeden kısa sürede yüklenmelidir. Formlar sade, anlaşılır ve kullanıcı dostu tasarlanmalıdır.Marka Tasarımıyla Uyumlu QR KodlarSiyah-beyaz standart görseller yerine, markanın renklerine ve logosuna uygun şekilde özelleştirilmiş QR kodlar daha fazla dikkat çeker ve tarama oranını artırır.Analiz İçin UTM Parametreleri EkleyinHer QR bağlantısının sonunda UTM etiketleri kullanarak, Google Analytics üzerinden trafik kaynağını, etkileşim oranını ve dönüşüm verilerini izleyebilirsiniz.QR Kodlar Artık Sadece Kod Değil, DeneyimdirBugünün pazarlama dünyasında QR kodlar yalnızca bilgi paylaşım aracı değil; dönüşüm sağlayan, kullanıcı verisi toplayan ve markaya değer katan birer deneyim platformuna dönüştü. Kampanyalarında QR kodları kullanırken mutlaka stratejik bir yaklaşım belirlemeni öneriyorum.Doğru tasarlanmış bir QR kod, kullanıcıyı yalnızca bir bağlantıya değil, markanın hikâyesine ve deneyimine götürür.Beni @frktprk Instagram'dan takip etmeyi untumayın.

Evan Hughes and Ciara Hopkins host Libby Schell to discuss the 2025 playbook for Paid Social and LinkedIn ads. They explore the robust targeting capabilities of LinkedIn, revealing how businesses can harness this platform to maximize brand awareness and demand generation, but also advise against common missteps when approaching this expensive platform.Ensuring effective B2B marketing involves understanding and leveraging LinkedIn as a powerful tool for precise targeting and audience engagement. The discussion covers essential strategies like audience segmentation through job titles and functions, optimizing campaign objectives for different outcomes, and the impact of localization on ad performance. Libby shares her decade-long expertise in platform evolution, advising on the merits of Reach vs. Engagement campaigns, and emphasizing the importance of dynamic UTM parameters for measuring success.As the conversation unfolds, Evan, Ciara, and Libby shed light on using advanced LinkedIn features like revenue attribution reporting and the company engagement tab. They dig into optimizing advertising spend and understanding the critical metrics that matter most for campaign success. Dive into this illuminating session to grasp comprehensive, actionable insights that can transform your approach to LinkedIn advertising.Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #ads #paidads #googleads #paidsearch #paidsocial______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guests:Ciara HopkinsLibby SchellConnect with the hosts:Evan HughesMegan Bowen

Send us a textShownotes can be found at https://www.profitwithlaw.com/478Are you spending thousands on marketing but still unsure what's actually working for your law firm?Join Moshe Amsel and data expert Joshua Lauer, founder of Lauer Creations, as they dive into the world of marketing analytics for law firms. Joshua shares practical insights on how to finally pinpoint where your leads are coming from—whether online, offline, or through your community outreach—and how to use tools like Google Analytics, tracking pixels, and UTM parameters to  make your marketing investments count. Moshe and Joshua break down key strategies for connecting your website, CRM, and offline marketing so you can make data-driven decisions, cut wasted spend, and boost your returns.Listen now to gain clarity and confidence in your marketing strategy—so you can stop the guesswork and start growing your practice with proven data!Chapters[00:00] Introduction to Joshua Lauer and Lauer Creations[03:18] Joshua's Backstory: From Music to Marketing Analytics[07:35] The Legal Industry's Marketing Tracking Challenges[10:05] Marketing Tracking 101 for Law Firm Owners[12:53] Demystifying Pixels, UTMs, and Tracking Methods[17:02] Tracking Digital-to-Offline Conversions in Law Firms[18:43] Integrating Marketing Data with Legal CRMs[21:02] Measuring Offline Marketing (Billboards, Radio, Events)[25:17] Advanced Attribution: Marketing Mix Modeling for Law Firms[32:36] Parting Advice and How to Connect with Joshua LauerResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereLeadPagesKajabiGoogle AnalyticsClio GrowLawmaticsLead DocketConnect with Joshua Lauer: LinkedInJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Still guessing that your customers are probably coming from Instagram? You're not alone—and you might be missing critical insights that could transform your sales.In this value-packed episode, Gloria chats with Kelsey Silver, a licensed therapist turned data strategist, who specializes in making analytics feel empowering (not overwhelming). Kelsey breaks down how to track where your customers actually come from using simple tools like UTM links, QR codes, and even smart social media keywords.This is the episode every product-based business owner needs to finally stop guessing and start tracking what works—even if you're allergic to spreadsheets.Understand Why Knowing Your Customer's Source Improves Marketing ROI

In this episode of the Simple and Smart SEO Show, Crystal Waddell chats with SEO consultant and BrightonSEO speaker Alyssa Corso about a topic every content creator should understand—SEO content decay. Alyssa shares how content naturally loses visibility over time and outlines a strategic process for updating content to improve performance and generate real business results.From identifying "money keywords" to understanding the phases of content decay, this episode is packed with insights on how to make your existing content work harder for your business. Whether you're a startup with limited resources or a seasoned marketer, Alyssa's practical strategies will help you tie your content efforts to revenue—and avoid wasting valuable time.

Welcome to another engaging episode of MOJO: The Meaning of Life and Business, where host Jennifer Glass delves into the often underestimated importance of tracking website conversions. In this episode, Jennifer is joined by Mark Harbeke, an expert in marketing analytics and founder of Harbeke Marketing, who brings a wealth of experience dating back to 2006. As many businesses invest significant resources into developing their websites, it's crucial to understand how visitors interact with these sites and convert into customers.Mark discusses his journey from journalism into marketing analytics, detailing the evolution of tools like Google Analytics 4 (GA4) and Google Tag Manager (GTM) to aid in this process. He breaks down the transition from GA3 to GA4, emphasizing the enhanced reporting capabilities and user-friendly interfaces that make it easier for business owners to track user engagement. Additionally, Mark introduces the concept of GTM, explaining its role in creating custom tracking events that shed light on the effectiveness of specific calls to action (CTAs) on a website.Listeners will discover the critical nature of analyzing unique visits, user paths, and other data points to optimize their websites and improve their return on investment. For those feeling overwhelmed by technical jargon, Mark and Jennifer ensure the discussion remains accessible, highlighting how even non-tech savvy individuals can implement and benefit from these tools. Furthermore, they touch upon the use of UTM parameters for detailed tracking of campaign performances.Whether you're a small business owner or part of a marketing agency, this episode offers practical insights and actionable steps to make your website work harder for you. Dive into this comprehensive discussion to enhance your understanding of GA4 and GTM and discover strategies to maximize your website's impact on your business success.About my guest: Mark Harbeke has been in the marketing industry since 2006 and founded his company, Harbeke Marketing in 2023. Mark helps small businesses to improve their website conversion tracking, including clients of marketing agencies and fractional CMOs. He also offers a video course that helps service business owners and solopreneurs to grow their leads pipelines.Keywords: Website conversion tracking, GA4, Google Analytics, Harbeck Marketing, website optimization, small business marketing, website conversion tools, website data analysis, user experience reports, e-commerce transactions, unique visitors, mobile visits, desktop visits, demographic data, GTM, Google Tag Manager, conversion events, UTM, Urchin Tracking Module, link tracking, form submissions, call-to-action tracking, conversion rate improvement, Facebook retargeting, Ad return on investment, website usability testing, online marketing strategies, analytics reporting, website traffic sources, email campaign tracking, lead generation analytics

Text us your thoughts on the episode or the show!Ever feel like your marketing data is giving you half-truths? You're not alone. In this eye-opening conversation with Dan McGaw, founder and CEO of UTM.io, we dive deep into the critical but often overlooked foundation of all marketing attribution: UTM parameters and proper data governance.We explore the real challenges marketing ops professionals face in implementing consistent UTM parameters across global organizations. Dan shares practical insights on how to transform your approach from the ubiquitous "UTM spreadsheet" to more robust systems that enforce taxonomies and ensure data quality. His advice comes with empathy for the marketing ops professionals caught between demanding VPs and busy campaign managers who "just want to get their job done."Whether you're struggling with attribution models, considering a CDP, or simply trying to bring order to chaotic UTM parameters, this episode offers practical wisdom from someone who's seen it all. Dan's parting advice? Start with a spreadsheet to solve 85% of the problem, then iterate until you're ready for specialized tools. It's a refreshing reminder that sometimes the simplest solutions lay the groundwork for sophisticated attribution strategies.Ready to bring order to your marketing attribution? Listen now and discover the power of proper data governance.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI AgentsExplore how easy AI can be with Forwrd.ai for Marketing OpsBuild AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster. Support the show

Underdog Promo Code: PLAYME Signup Link: https://play.underdogfantasy.com/p-play-me-or-fade-me @KotaCapperKyle's Podcast Card: GASO -3.5 (-120) CCSU -13.5 (-110) UTM -1 (-108) SCUS/WEBB Over 158.5 (-110) UMKC -5.5 (-110) Action YTD Results - Active: College Basketball: 340-260, (56.7%), up 46.2865 units NHL/4 Nations: 45-38, (54.2%), up 7.8971 units PGA Golf: 8-5 (61.5%), up 4.022 units MLB Spring Training: 1-0 (100%), 1.72 units Parlays: 2-1 (67%), up 1.1972 units NBA Prop Bets: 13-11, (54.2%), up 0.0166 units College Hockey: 0-1 (0%), down 1 unit NASCAR: 0-1 (0%), down 1 unit Cricket 0-1 (0%), down 1 unit NBA Sides/Totals: 31-33, (48.4%), down 6.3872 units College Basketball 2-point or less record vs. spread: 48-43, 53% Discord Link: https://discord.gg/U3f354gN Contact Me: X: @MrActionJunkie1 Email: mractionjunkie@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Kari Poppleton is the CEO and founder of Kari Poppleton Consulting, specializing in digital marketing metrics, data, and custom interactive dashboards. A Certified Director of Operations and Certified Dashboard Designer, Kari helps online entrepreneurs, course creators, coaches, and anyone with memberships and subscriptions, leverage actionable data analytics to make informed real time and strategic decisions.  Kari also founded the handmade kids accessory e-commerce business, Snugglywunkins.