Podcasts about 085719609x

We’ve laid the Table (Mountain) with a bountiful Binet and Field feast to snare Cape Town’s creativity champion and industry agony aunt, Gillian Rightford, this week.  Gillian is Founder of Adtherapy, a management, skills development and communication consultancy ridding the world of bad ads using her simple equation; Better skills = better relationships = better results. Previously, Gillian honed her craft at agencies across South Africa, culminating in an impressive stint as Group Managing Director at Lowe Bull.    In this episode, we tuck into tasty topics like why loads of creative work is so mediocre, tips for marketers and agencies to get the best out of each other, the Bill she can’t live without (clue: it’s either Bernbach or tong?), the importance of account leadership, creativity, risk, cats, astrology and loads more. Go forth and gorge.   ///// Follow Gillian on Twitter  (https://twitter.com/grightford ) And on LinkedIn (https://www.linkedin.com/in/gillianrightford/)   Check out Adtherapy (http://www.adtherapy.co.za/)   Watch The Cracks in Things Let the Light Shine In (https://www.isolatedtalks.com/talks/the-cracks-in-things-let-the-light-shine-in/) on ISOLATED Talks   And here's her talk from Nedbank (https://www.youtube.com/watch?v=r-ycSZgNrGA )     Gillian’s book recommendations are: Anything from the BBH World Cup of Advertising Books (https://twitter.com/bbhlabs/status/1023951548517437440?lang=en ) The Choice Factory (https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X ) by Richard Shotton  Drive (https://www.amazon.co.uk/Drive-Surprising-Truth-About-Motivates/dp/1786891700 ) by Daniel Pink  Madison Avenue Manslaughter (https://www.amazon.co.uk/Madison-Avenue-Manslaughter-Fee-Cutting-Profit-Hungry/dp/1912555123 ) by Michael Farmer  Delusions of Brandeur (https://gasp.agency/media/delusions-of-brandeur) by Ryan Wallman  Thinking Fast and Slow (https://www.amazon.co.uk/Thinking-Fast-Slow-Daniel-Kahneman/dp/0141033576 ) by Daniel Kahneman  Predatory Thinking (https://www.amazon.co.uk/Predatory-Thinking-Dave-Trott/dp/1447285344 ) by Dave Trott  The Anatomy of Humbug (https://www.amazon.co.uk/Anatomy-Humbug-Think-Differently-Advertising/dp/1784621927 ) by Paul Feldwick  /////

An internationally acclaimed copywriter and author who is partial to some wolf nipple chips (who isn’t?), Ryan Wallman is Creative Director and Head of Copy for Wellmark, a Melbourne-based creative agency specialising in healthcare.   He has written for numerous industry publications, including Marketing Week, and is a co-author of the bestselling marketing book Eat Your Greens. More recently, Ryan smashed out his own masterpiece; The Drum Roses award-winning satirical scalpel that is Delusions of Brandeur; a hilarious, piss-taking how-not-to-guide for getting on in the marketing industry.   Praise for the book has been knockout:   “I love this book. Anything I spend my time on, I either have to learn something or be entertained, with this book I get both.” – Dave Trott   “Not only is this a marvellous book – but no one but Dr. Wallman could have written it.” – Rory Sutherland   Ryan chirps to us on the origins of Delusions of Brandeur, rumours of a sequel, what the world of medicine can teach marketing, the work of the Wellmark agency and the vital role Twitter played in his career change. His claims of being a world-class whistler are also put firmly to the test. Get your ears out and listen. ///// Follow Ryan on LinkedIn (https://www.linkedin.com/in/ryanwallman/) . And on Twitter (https://twitter.com/Dr_Draper) . Here is his agency Wellmark’s website (https://wellmark.com.au/) . Check out his book, Delusions of Brandeur (https://gasp.agency/media/delusions-of-brandeur) , including some top merch and a Monty Python inspired video of supreme silliness. The ISOLATED Talk from Gem Higgins (https://www.isolatedtalks.com/talks/sit-fucking-still/) . Book Recommendations: Alchemy (https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502) by Rory Sutherland  The Choice Factory (https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X) by Richard Shotton /////

We’ve laid an intricate trap of clever beer and wine based nudges this week to catch Richard Chataway, Vice President of the BVA Nudge Unit UK, founder of the Communication Science Group (CSG) and quite simply one of the most talented behavioural science practitioners in the world.    He chats away (sorry) on a load of topics, including an early temping job at the Royal College of Obstetricians and Gynaecologists’s examinations (written, ahem) department, direct marketing, behavioural science and how it can help in the Coronavirus crisis, the writing of his new book ‘The Behaviour Business’, his past roles for the UK and Australian governments, ethical issues around nudging and tonnes more interesting stuff. And his passion for Ipswich Town.   Go listen now and discover why stellar brands like IKEA, Google, Sainsbury’s and Starbucks have looked to him for behavioural science guidance. ///// Follow Richard on LinkedIn (https://www.linkedin.com/in/richard-chataway-0722b026/) . And on Twitter (https://twitter.com/rich_chataway) . Here is the Communication Science Group’s website (https://www.communicationscience.co.uk/) . And the BVA Nudge Unit website (https://bvanudgeunit.com) . Here is his book, The Behaviour Business (https://www.amazon.co.uk/Behaviour-Business-Behavioural-Science-Success/dp/B0885RLK8V) . And the associated podcast (https://behaviourbusiness.com/podcast) . Book Recommendations: Drunk Tank Pink (https://www.amazon.co.uk/Drunk-Tank-Pink-Unexpected-Forces/dp/0143124935) by Adam Alter  Predictably Irrational (https://www.amazon.co.uk/Predictably-Irrational-Hidden-Forces-Decisions/dp/0007256531) by Dan Ariely  Decoded (https://www.amazon.co.uk/Decoded-Science-Behind-Why-Buy/dp/1118345606) by Phil Barden  The Art of Choosing (https://www.amazon.co.uk/Art-Choosing-Decisions-Everyday-Improve/dp/0349121427) by Sheena Iyengar  Thinking Fast and Slow (https://www.amazon.co.uk/Thinking-Fast-Slow-Daniel-Kahneman/dp/0141033576) by Daniel Kahneman  Where Did It All Go Wrong (https://www.amazon.co.uk/gp/product/B078YJX94K) by Eaon Pritchard The Choice Factory (https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X/) by Richard Shotton  Alchemy (https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502) by Rory Sutherland /////

We’ve lurked in the waters of San Francisco Bay to catch arguably the most outspoken and controversial voice in the industry; the bullshit detecting bulldog, Bob Hoffman. He is the acerbic wit behind the highly popular ‘Ad Contrarian’ blog, named one of the world’s most influential marketing and advertising blogs by Business Insider, and is the author of four Amazon Number 1 selling books about advertising. Bob’s commentary has appeared in the likes of BBC World Service, The Wall Street Journal, the Financial Times and Forbes. He talks to us on his early career as an adult fiction writer (!!!), ad fraud, his experience of client and agency side, the great danger of tracking and surveillance in online advertising, the de-valuation of creativity, his writing of a new book and so much more. ///// Bob Links:   Follow Bob on LinkedIn (https://www.linkedin.com/in/bobhoffman3/) On the Twitter (https://twitter.com/AdContrarian) Here is his AdContrarian blog (http://adcontrarian.blogspot.com) And his website (https://www.bobhoffmanswebsite.com) You can also check out the details on his 4 published books here (https://www.bobhoffmanswebsite.com/writing)   Book Recommendations:  The Anatomy of Humbug (https://www.amazon.co.uk/Anatomy-Humbug-Think-Differently-Advertising/dp/1784621927) by Paul Feldwick The Choice Factory (https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X) by Richard Shotton  One Plus One Equals Three (https://www.amazon.co.uk/One-Plus-Equals-Three-Masterclass/dp/1447287053) by Dave Trott   Predatory Thinking (https://www.amazon.com/Predatory-Thinking-Dave-Trott/dp/1447285344/) by Dave Trott The Big Book of Rants (https://www.amazon.com/gp/product/0692703314) by Rich Siegel Everybody Lies (https://www.amazon.com/Everybody-Lies-Internet-About-Really/dp/0062390864) by Seth Stephens-Davidowitz  Alchemy (https://www.amazon.com/Thing-Which-Has-No-Name/dp/0753556510) by Rory Sutherland /////

You’re influenced by scarcity, even if you don’t notice it. In this podcast Richard Shotton explains why marketers love scarcity, why so many Airbnbs contain pianos, and why cookies taste better when they’re the last in the jar. • Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X •

**In our maiden episode we catch Richard Shotton.** **Increasingly known as the author of The Choice Factory, a best-selling book on how to apply findings from behavioural science to advertising, Richard also operates as a consultant, speaker and trainer. ** A choice choir of industry legends have collectively sung praise for his book, most notably Rory Sutherland, Dave Trott, Mark Ritson and Phil Barden, with the latter referring to it as “catnip for the industry”; which explains why one of our Account Managers likes to rub it all over himself when he arrives every morning.  /////  **Richard Shotton:** Twitter: [@rshotton](https://twitter.com/rshotton) Buy [The Choice Factory](https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X) on Amazon Mumbrella [Brand Purpose](https://mumbrella.com.au/brand-purpose-is-wishful-seeing-from-marketers-who-want-it-to-be-true-517649) Article [14 Books on Behavioural Science](https://www.linkedin.com/pulse/14-books-behavioural-science-marketers-should-read-richard-shotton/) that Marketers Should Read Behind the Scenes in Advertising, Mark III: [More Bull More](https://www.amazon.co.uk/Behind-Scenes-Advertising-Mark-III/dp/1841161322) [Irrationality: The enemy within](https://www.amazon.co.uk/Irrationality-enemy-within-Stuart-Sutherland/dp/1780660251/ref=sr_1_1?s=books&ie=UTF8&qid=1550601269&sr=1-1&keywords=irrationality+stuart+sutherland) Paperback by Stuart Sutherland **Gasp:** [Gasp](https://www.gasp4.com) Agency Website Contact/submit a question to the Show: hello@calltoaction.co Our articles on [Brand Signalling](https://www.gasp4.com/blog/signalling-your-messaging-being-undermined-signals-you-are-unwittingly-giving) and [Online Reviews](https://www.gasp4.com/blog/online-review) Bob Hoffman's blunt, yet superb, definition of [Signalling](http://adcontrarian.blogspot.com/2017/02/why-tiffany-doesnt-make-infomercials.html) /////

On episode #28 of Fashion Originators, I chat with the founder of Interlaced, Kristina Dimitrova.  Interlaced is a fashion technology media and events platform that highlights developments in the future of fashion. Whether you want to stay up-to-date on the latest fashion business news (via her site), or create a fashion technology runway show, Kristina is your go-to. For this week’s episode, I’ll be learning from Kristina about not only her founding story, but also her thoughts on the future of fashion technology and fashion business content.  Recommended media: https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X/ref=sr_1_1?s=books&ie=UTF8&qid=1537531449&sr=1-1&keywords=richard+shotton+the+choice+factory http://cutecircuit.com/ Follow Interlaced:  https://www.interlaced.co/ https://www.instagram.com/weareinterlaced/ To keep up-to-date with everything Fashion Originators: For podcast updates - www.fashionoriginators.com  For Instagram fun - www.instagram.com/fashionoriginatorspodcast For Facebook updates - www.facebook.com/fashionoriginators Thank you so much for listening! If you enjoyed the show, it would mean the world to me if you left a review on Apple Podcasts! The more reviews there are, the easier it is for others to find and enjoy the show too.

Listen to Rory Sutherland in conversation with Richard Shotton about his soon to be released book The Choice Factory: 25 Behavioural Biases that Influence What We Buy. The Choice Factory available from Amazon: https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X/ref=sr_1_1?ie=UTF8&qid=1516097878&sr=8-1&keywords=the+choice+factory Follow Richard on Twitter @rshotton Follow us @ogilvychange Like us on www.facebook.com/OgilvyChange/ Sponsor SoundLounge soundlounge.co.uk/