Podcast appearances and mentions of bob hoffman

Episode 137!  Joining us in the studio for episode 137 is Marcia Martin.  Marcia is a pioneering force of the Human Potential Movement, and a globally  recognized speaker, executive trainer, and transformational coach whose impact  spans five decades. She was instrumental in helping shape the careers of personal  development icons, including Werner Erhard, Tony Robbins, Jack Canfield and Bob Hoffman. As an original Founding Member and Vice President of “EST” (Erhard Seminars Training),  now known as Landmark Worldwide, Marcia played a crucial role in its meteoric rise – helping bring transformational education to millions globally, regularly filling auditoriums  with 5,000 eager participants. A renowned international leadership and communication expert, she has trained over 300,000 individuals and consulted with Fortune 1000 companies including Hard Rock International, Chase Bank, Warner Bros., and many others, guiding their executives to achieve peak leadership and championship performance. Marcia recently wrote the best-selling book, “Sex, Power, and Transformation: The inside story of the rise of the self-help empire, told by the woman who helped build it” Today Marcia shares how she guides executives to unlock human potential and elevate leadership and the lessons learned from her front row seat in the personal development movement.  Tune in and enjoy!  ==========================================================================Connect with Marcia here: Website: https://marciamartin.com/Thanks for listening! Connect with me below: Website: https://www.ericsardina.com Follow me on: Instagram: @theericsardina Facebook: Eric SardinaLinkedIn: https://www.linkedin.com/in/ericsardina/ YouTube: https://www.youtube.com/@EricSardinaAffiliate: LMNT hydration drink mix: get a free sample pack with your first order by using this link: http://elementallabs.refr.cc/ericsardina

“I often feel like the work is kind of a disintegrative work that we’re doing, we’re allowing the patterns and the structures to release, so that there’s sort of nowhere left to go, because there’s nothing left to lose.” – Julia Bodkin Beloved Hoffman Process facilitator and psychotherapist, Julia Bodkin, first took the Process in India in her very early adulthood. After living quite a bit of life, she took it again in Australia. Now, as a trained professional in many healing modalities, Julia facilitates the Process in the U.K. She brings a lifetime of experience, wisdom, and expertise, along with her generous, vulnerable heart. In her youth, Julia wondered if there could be more to life than just getting a job and settling down. She grew up in a middle-class British family that, to her, seemed very “dull.” So she left the U.K. and travelled around India until she came to Pune, India, where she studied on and off for ten years. Along her journey, having worked within many of the great schools of spiritual transformation, Julia knew she was seeking enlightenment and an “everlasting blissful state.” Through study, teaching, and much meditation, she’s, over time, found herself settling into an awakening and the embodiment of her true nature. Julia now sees it as “settling into what is.” In teaching the Process, Julia shares how beautiful it is to watch students soften into themselves. She shares that in shedding patterns, they start “to get familiar with something that they’ve been trying to avoid, and realize how beautiful it is, and how much more open, and how much sweeter it is to have that connection with themselves.“ We know you’ll love this conversation with Julia and Drew. It’s filled with many bits of Hoffman history that might be new to you. Listen on Apple Podcasts More about Julia Bodkin: Julia Bodkin has been a Hoffman Process facilitator since 2014. She completed the Process, trained in Australia, and is now based in Devon, in the U.K., where she has a private psychotherapy practice. Julia’s work is inspired by more than 35 years of personal and professional immersion in different schools of psychotherapy and meditation. She has a degree in psychotherapy and a long career as a therapist in private practice, individually and with groups. Julia has worked as an addiction therapist at the original Priory Hospital in London. For 15 years, Julia was a co-creator and a senior facilitator of The Path of Love process. She has been a senior teacher of the Diamond Logos Teaching since the late 1990's. She has expertise and experience in Trauma Healing/SE®, Addiction Treatment, Gestalt Therapy, Group Therapy, Family Therapy & Family Constellation, and is also a Craniosacral Therapy practitioner. As a traveller, Julia has lived and worked on several continents and is passionate about supporting people in reconnecting with their true nature. As mentioned in this episode: County of Devon, South West England. •   Dartmoor, an upland area in southern Bob Hoffman, Founder of the Hoffman Process Osho Ashram, Pune, India Pokhara, Nepal •   White water rafting North of India, in the Tibetan Buddhist area of Ladakh The Path of Love Faisal Muqaddam Diamond Logos™ Teachings The Diamond Approach, Ridhwan School •   Ali Hameed Almaas (A. H. Almaas) •   Karen Johnson Claudio Naranjo •   Enneagram •   SAT: Seekers After Truth The Priory, London, England Negative Love •   A Path to Personal Freedom & Love: Written by Bob Hoffman. Download and read in PDF form. •   Listen to Drew and Andy Milberg, Hoffman teacher: Exploring the Negative Love Syndrome Zen Buddhist Koans •   How to practice Zen Koans. Spiritual Self •   Essence, the Essential Self, your True Nature  

“At the very end, we’re all the same, and we want the same thing, which is we want to feel like we’re worthy of love and belonging.” — Markus Bihler Markus Bihler | Chairman, Hoffman South Africa The Chairman of Hoffman Institute South Africa, Markus Bihler, is a different person than he was before taking the Hoffman Process. One beautiful outcome of his Process was the journey he made from his head to his heart. Markus spent 35-plus years of his life as a “medical anomaly,” namely, “as somebody who had a head but no body.” He lived in his intellect. During the week of his Process, Markus cried more than he had ever cried in his adult life. Calling it a “liberating experience,” he now knows that all emotions are legitimate and have a reason for being. And he found deep empathy for young Markus, which led to empathy for his family and people in general. After his Process, not only did Markus change, but his life changed, too. He and his wife, Angelina, moved home to South Africa. Once there, one of the first things he did was look for a Hoffman grad group. When he realized there was no Hoffman Institute South Africa, he and Angelina rolled up their sleeves to create one. They have opened and now run the Hoffman Institute in South Africa. They held their first Process this past Spring. Using powerful metaphor and analogy, Markus shares his experience and knowledge of the Process in ways that bring its gifts into clear focus. He also speaks to the business side of Hoffman. For Markus and Angelina, the ‘business’ of Hoffman is not to make money. It is to “provide scale for this Process to permeate further into the world.” Their expertise and enthusiasm for the Process’s growth are helping to bring Bob Hoffman’s vision, “world peace, one person at a time,” more fully into reality. Listen on Apple Podcasts More about Markus Bihler: Markus and Angelina Bihler Angelina and Markus Bihler have started the Hoffman Institute South Africa, based in Cape Town, where they live with their two young sons after a global career in tech and finance, respectively. Markus Bihler is a director, investor, and former CEO with a background spanning global consumer and investment businesses. He has worked across Europe, Southeast Asia, and international markets, including leading two successful CEO-led exits and founding a global long/short hedge fund focused on consumer equities. Earlier in his career, he was with Blackstone and EQT in private equity. Markus is a graduate of Oxford University and a Professor of Finance at the University of Cape Town. Follow Markus on LinkedIn. Find out more about Hoffman South Africa’s upcoming Process dates here and their global press coverage here, and follow them on Instagram. As mentioned in this episode: Hoffman Institute UK •   Serena Gordon and the UK team •   Serena on the Hoffman Podcast: The Treasures of Your Past Read more about the new China Hoffman Center. •   Rao Rao, Hoffman China teacher, on the Hoffman Podcast: Across the World, We Share the Same Humanity Matt Brannagan, CEO of Hoffman Institute. •   Matt on the Hoffman Podcast: Our New CEO for Hoffman 3.0,  Communities of Meaning Read more about Bob Hoffman, founder of the Hoffman Process. Raz Ingrasci, Founder of the Hoffman Institute Foundation, USA. •   Raz on the Hoffman Podcast: Husband, Father, Son •   Raz and Marissia Ingrasci on the Hoffman Podcast: Spiritual Lineage and the Hoffman Process Hoffman South Africa Process venue: •   Mont Fleur Conference Venue in the heart of the Stellenbosch winelands. Nestled in the Blaauwklippen Valley, Mont Fleur is a small, family-run venue.  read more…    

“It’s huge to find out that who you are is really not who you’re afraid you are, and not all the patterns you’ve been acting out.” – Andy Milberg Andy Milberg Beloved Hoffman teacher, Andy Milberg, has been teaching the Process since August 1991. Bob Hoffman, founder of the Hoffman Process, trained Andy to become a teacher. One thing Andy is known for is his articulate, nuanced ability to explain the foundational theory of the Process – Negative Love. Drew and Andy dive deep into the Negative Love Syndrome and how it plays out in our lives. Showing how nuanced this syndrome is, he shares that he is still discovering more subtle ways this plays out in his life, even these many years later. Bob Hoffman Andy shares a fair amount of Hoffman history. He explains that Bob Hoffman was concerned with the pain human beings seem to experience and sought a way to be free of it. Bob asked two very important questions. The first was, “Why do seemingly rational adults continue to act out, automatically, compulsively, in self-defeating ways?” The second question was, Why is it so hard to change that behavior? Bob Hoffman discovered this fundamental theory by asking this second question. When Andy did the Process in his early forties, his attitude toward himself was that this was how he’d always been. But at the Process he was quite happy to discover that how he was is not how he always has to be. He found, post-Process, that there was much more available to him after he broke free of the power his patterns had on him. There was space for new possibilities in his life. Andy explains that this is the kind of change Hoffman means in our tagline When you’re serious about change. You don’t become somebody different. Rather, you reclaim your potential and all you can be. We hope you take away a deeper understanding of the poignancy of human nature and the possibility of reconnecting with your essential nature. You’ll want to bookmark this one so you can return to it. More about Andy Milberg: Andy did the Hoffman Process in July of 1990. He was immediately inspired to become a teacher, completing his training in August of 1991. “Although I had done a lot of personal growth work before”, he says, “the Process went deeper in so many ways, showing me my blind spots and then teaching me how to move beyond them into my authenticity. It was an amazing gift I wanted to share with others, and still do, 35 years later.” Andy spends most of the year in Ajijic, Mexico, with his wife and dog. He commutes to teach, while also coaching. In his spare time, he likes to play music and table tennis. Listen on Apple Podcasts As mentioned in this episode: Bob Hoffman, Founder of the Hoffman Process Listen to Andy’s previous episode on The Hoffman Podcast: Reflections on Teaching the Process. The Negative Love Syndrome and The Path to Personal Freedom and Love: •    Read the essay, The Path to Personal Freedom and Love. •   Listen to The Path to Personal Freedom and Love. John Bradshaw, Healing the Shame That Binds Us Brenè Brown The Negative Love Syndrome Map: The Negative Love Syndrome and the Negative Love Syndrome map are integral to the Hoffman Process.** At 24:49, Andy shares: “There’s an inner circle, which is who we really are.” (This is the little heart in the center, within a circle.) “Then there’s another circle, which is who we’re afraid we are, which, in Process terms, is that shame statement.” (This is the next circle out. It’s gray and labeled shame.) “And because of that, there’s a bigger circle, which is who we want the world to think we are, so they don’t know that we’re the shameful person that we think we are.” (This bigger circle is comprised of the four yellow/gold rings. This is the false self they refer to.) The good news is that we are neither our shame statement nor our patterns. We are Essence, our Spiritual Self. 22:22 Talking about the arrows: The fourth section in blue is the area Andy and Drew talk about when Drew asks about the arrows, and Andy responds by speaking about addictions. **The Hoffman Process®, including the Negative Love Syndrome®, is protected worldwide as intellectual property, encompassing trademarks, copyrights, and trade secrets. The Hoffman Institute International owns the rights to all materials, concepts, and methodologies, and it is strictly prohibited to reuse or sell these materials, concepts, and methodologies.

“I have all these learned behaviors, and … was seeing them play out in my own family, with my own children, and thinking about the generational transference of hurt and wounds and wanting to do what I could to minimize that.” – Carrie Levine Certified nurse-midwife and functional medicine practitioner Carrie Levine has had a lifelong interest in deep exploration. She completed the Hoffman Process in 2024, having learned about patterns years earlier from reading Bob Hoffman’s book, No One Is to Blame. She truly understood Bob Hoffman’s realization that “No one is to blame.” Self-described as weird when young, Carrie explored a variety of unusual passions as a teen, including challenging activities in nature. In early adulthood, Carrie led women through outdoor experiential educational adventures, guiding them to become skilled and empowered in a variety of settings. Later, as she embarked on a new career in medicine, Carrie drew parallels between supporting women in nature and supporting them in the labor room. She found the skills and presence she’d gained earlier also empowered women during childbirth. Sharing her journey, Carrie highlights how she came to learn about herself. She is clear that she must be aligned with her Spiritual Self and reflects on how she doesn’t do well when she isn’t aligned. She now counsels her patients that optimal health can only come when we are aligned with our core self. Carrie refers many women to the Hoffman Process. She sees that women, especially parents, need to step away from their everyday lives to do deep healing work. Her experience now helps others realize the importance of aligning mind, body, and spirit for optimal wellness. Content Warning: This episode mentions the death of a child and suicide. Please use your discretion. If you or someone you know is suicidal, please call the National Suicide Prevention Lifeline at 800-273-TALK, or 800-273-8255. Or message the Crisis Text Line at 741 741. Listen on Apple Podcasts More about Carrie Levine: Carrie E. Levine, CNM, FMCP-M, is the founder of the Whole Woman Health Clinic and author of Whole Woman Health: A Guide to Creating Wellness for Any Age and Stage. A certified nurse midwife and Institute for Functional Medicine certified practitioner, she evaluates and treats most common women's health concerns by integrating gynecology and functional medicine. For more than two decades, Carrie has worked to help women find wholeness, connecting physical symptoms and test results with lifestyle choices and daily practices. Previously, Carrie practiced gynecology and functional medicine at the renowned Women to Women clinic in Maine (2006–2014), and earlier provided full-scope midwifery at Miles Memorial Hospital (now Maine Health Lincoln) in Damariscotta, Maine. She's known for deeply listening, “connecting the dots” among seemingly unrelated symptoms and emotions, and breaking personal health goals into attainable steps so clients can thrive emotionally, spiritually, and physically. Carrie earned a BS from Syracuse University, an RN and MSN from Case Western Reserve University, and a Nurse-Midwifery certificate from what is now the Frontier Nursing University.  She is a member of ACNM (national and Maine chapters), the Maine Nurse Practitioners Association, and the Institute for Functional Medicine. Learn more about Carrie and sign up for her free weekly newsletters featuring recipes, podcasts, articles, and more. Follow Carre on Instagram, Facebook, LinkedIn, and YouTube. As mentioned in this episode: The Medical Panel episode on The Hoffman Podcast: •   Healing, Hoffman, and Finding Safety Within The Relaxation Response by Herbert Benson •   Transcendental Meditation Biking in Nova Scotia – cycling tours Johari’s Window Macrobiotics Women to Women Healthcare Center Taos Pueblo, New Mexico Men Are from Mars, Women Are from Venus, by John Gray Ruth Lockhart, Founder of  Mabel Wadsworth Women’s Health Center, Bangor, Maine Health in Our Hands •   Christiane Northrup, ObGyn, Founder of Women to Women •   Deb Soule, Herbalist, Founder of Avena Botanical Doula Training The Community Nurse Midwifery Education Program, Frontier Nursing University, Kentucky Midwifery MaineHealth, Lincoln, Maine Sympathetic Nervous System Perfect Madness: Motherhood in the Age of Anxiety, by Judith Warner Marcelle Pick No One Is to Blame, by Bob Hoffman Hoffman Tools: Hand on Heart Recycling Patterns      

Joining Bobby to go through the main business stories from the Saturday papers are Joan Mulvihill, Digitisation Expert and artist & Bob Hoffman of Vista Executive Search.

“By doing this work, we know there’s something powerful about how the human heart opens in the presence of other open-hearted humans.” – Matt Brannagan, CEO, Hoffman Institute Foundation Photo by Sam Comen We open season 12 of The Hoffman Podcast with Matt Brannagan, Hoffman Process teacher and Hoffman Institute’s new CEO. In conversation with Drew, Matt reflects on this moment of transition and the thoughtful leadership handoff shaped by Raz and Liza Ingrasci. Their generosity, wisdom, and long-term vision laid the foundation for what Matt terms “Hoffman 3.0.” It’s an evolution rooted in continuity, care, and purpose. Hoffman 1.0 was the creation and first few phases of this powerful work by Bob Hoffman. The Hoffman Process started in Bob's office in Oakland, California, in 1967. He shepherded it through its first iterations, beginning with one-on-one clients, then a series of weekly group classes, and finally the week-long Process we know today. Hoffman 2.0 began with Raz and Liza establishing the Hoffman Institute and creating the non-profit it is today, increasing capacity so more people could attend the Hoffman Process. They laid the foundation for incredible growth and transformation. Now, on that strong foundation, Hoffman 3.0 takes flight. Matt steps into this role after 18 years at the Hoffman Institute, serving as both teacher and leader. Before Hoffman, Matt served in the military. He deployed to Iraq shortly after completing the Process in 2004. For more than two decades with Hoffman, Matt has lived and honed a life of service and leadership. Currently, he’s a doctoral candidate pursuing a Ph.D. in Clinical Psychology. Matt brings a steady, embodied presence to this new Hoffman era. We hope you enjoy this conversation with Matt and Drew, our first of this new season. We have many great guests ahead that we know you’ll love. Setting an important context: We offer this context to help frame the conversation you're about to hear. In this episode, Drew and Matt discuss the legacy of Raz Ingrasci, founder of the Hoffman Institute Foundation. We recorded this conversation on December 19. With great sadness, we share that Raz passed away unexpectedly on December 31. This was the same day he formally stepped back from his day-to-day role at Hoffman, alongside his wife, Liza. More about Matt Brannagan: Matt Brannagan is the Chief Executive Officer of the Hoffman Institute Foundation. He joined the Institute in 2007 and has previously held the roles of Chief Operating Officer and Director of Faculty, in addition to serving as a Teacher and Coach. Matt is a retired veteran and former Master Resilience Trainer for the U.S. Army. He is currently a Ph.D. candidate in Clinical Psychology and holds both a B.A. in Sociology and an M.A. in Transpersonal Psychology. Matt learned of the Hoffman Process at the age of 20 after recently completing three years of active military duty. While examining his direction in life, he was inspired by those he met who had attended Hoffman. It became the logical next step on his growth journey, and he completed the Hoffman Process in 2004, unexpectedly being deployed to Iraq shortly after graduation. While holding a senior role in his unit, it was his Hoffman community that challenged him to continue his personal work during that crucial time, and he enrolled in Hoffman teacher training shortly after returning home. Extensive leadership training allows Matt's work as a Hoffman faculty member to be grounded in clarity, compassion, and accountability, led by the belief that organizational culture is strengthened when people feel empowered, supported, and connected to purpose. In his work with students, “I love that moment when it all clicks, and the students begin to take on the tools and practices for themselves. They offer such great insights, and I get to deepen my learning as I teach.” Committed to guiding Hoffman's evolution, Matt is focused on ensuring sustainable long-term growth. He is honored to usher the Institute into its next chapter and holds deep gratitude for the opportunity to carry forward the work stewarded for decades by Liza and Raz Ingrasci. Watch and listen to Matt & Drew:   https://www.youtube.com/watch?v=03FNQBZKBeM Listen on Apple Podcasts As mentioned in this episode: Listen to Matt on The Hoffman Podcast: S2e22: Communities of Meaning. Our new California retreat site is Santa Sabina. Our first Process at Santa Sabina will be in April 2026. The Q2: Beyond Mom and Dad – Our 3-day Hoffman graduate program. Listen to Tim Callan on The Hoffman Podcast: S2e14:  A Journey Through Grief to New Love    

Joining Bobby to go through the Sunday papers is Gina London, Leadership communication expert and Bob Hoffman of Vista Executive Search.

Chris Holman welcomes back Bob Hoffman, Speaker, Consultant, Success Coach, Thought Partner Services, Lansing, MI. Welcome Bob, many across Michigan know you but you're embarking on a new role, tell us about Thought Partner Services? A lot of workplaces are feeling stretched thin right now. How does Thought Partner Services help teams feel grounded again and show up with confidence, clarity, and real human connection? You talk a lot about kindness as a strength in business. How does kindness actually move the needle for customer service, team morale, and the overall energy inside an organization? Your workshops feel very different from traditional training. What makes your approach more engaging, more human, and more effective for companies who want real change, not just another meeting? You work with leaders, frontline staff, and entire organizations. What are some of the positive shifts you've seen after Thought Partner Services steps in? As companies look ahead, where do you see the biggest opportunities for leaders to grow, and how do you partner with them to create meaningful, lasting impact? » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN's YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/

Joining Bobby to run through the main stories of the year are Susan HayesCulleton, presenter of 'Taking Stock', Conor Faughnan, Transport Commentator and Host of the Driving Life Podcast; and Bob Hoffman of Vista Executive Search.

Send us a textIn this episode Adam and Charlotte discuss the later years of Technicolor with their special guest, author Bob Hoffman. Bob wrote a book that focuses on the post-1950s era of Technicolor, after they had abandoned their film cameras and embraced film print manufacture. Bob's book Alchemy In Technicolor also examines Technicolor's forays into other countries and the downfall of physical prints. And of course, you cannot discuss Technicolor without discussing Natalie Kalmus, along with several other heroes of the company that aren't as well known.This is the third part to our larger Technicolor narrative, which includes episodes THE UNTOLD STORY OF TECHNICOLOR and NATALIE KALMUS: THE WOMAN THAT ALMOSST RUINED TECHNICOLOR.You can buy Alchemy In Technicolor here: https://moviealchemy.com/Contact Us At:www.perfdamage.comEmail : perfdamagepodcast@gmail.comTwitter (X) : @perfdamageInstagram : @perf_damageLetterboxd : Perf DamageCheck Out our Youtube Channel:https://www.youtube.com/@PerfDamagePodcast

Joining Bobby to run through the business pages from the morning papers is Joan Mulvihil, Digitization Expert & Bob Hoffman of Vista Executive Search.

If you want a free and open web — Don't we all — We need advertising. But that advertising, and the technology that powers it, doesn't have to be evil. Our guest from last week, advertising legend Bob Hoffman, returns to finish his conversation with BJ Mendelson. Meanwhile, our host Rosie Tran provides more storytelling tips. Because without new, better stories, we're not going to change anything. Make sure you visit us at StupidSexyPrivacy.com to learn more.

This week, we're joined by advertising industry legend, Bob Hoffman, and comedian Rosie Tran shares the one thing that consistently defeats fascist movements. No, it's not that. ... Nope. Not that either. Want to learn more? Visit StupidSexyPrivacy.com

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Louisa Meehan of Woodview HRM and Bob Hoffman of Vista Executive Search join Bobby Kerr to review the biggest business stories making headlines this weekend.Listen here.

Cinephile, film publicist extraordinaire, and technicolor advisor guru to directors like Coppola and Scorsese, Bob Hoffman sits down with Janet to talk about the magic of color, how it came to be, and what it's like to work in the dream factory of Hollywood, from ALL angles.  To learn more about this episode and others, visit the Official Cinema Sounds & Secrets website. And check out our Instagram, @cinemasoundspod!  

Joining Bobby to run through the top business stories from the Saturday papers is columnist with the Sunday Independent, Gina London and Bob Hoffman of Vista Executive Search.

Welcome to Season 10 of the Hoffman Podcast! We're glad to be back with you and a new season of conversations. Marissa and Raz Ingrasci Marissa Ingrasci and Raz Ingrasci, Hoffman Process teachers, join Drew for this deep dive into the many layers of spiritual lineage running through the Process, and their own journeys to becoming Process teachers. There's also a familial lineage, as Marissa is Raz's daughter. Raz and Marissa came to teach the Hoffman Process through the lens of theatre. For Raz, this meant studying classic Greek theater; for Marissa, it meant studying and living the art of acting. In this conversation, they share fascinating ways theatre, in its many forms, illuminates the Process's inner workings. Within the Hoffman Institute and the Process are layers of spiritual lineage. The spiritual lineage of teaching the Process is passed down as each new teacher takes their seat, teacher to teacher. Bob Hoffman passed the Process lineage down to Raz and Liza, Hoffman's CEO and President and Raz's wife when they established the Institute in the United States. Over recent years, Raz and Liza have been working to ensure the lineage continues. Raz and Marissa share a deeper understanding of the spiritual dimension in the design of the Hoffman Process. Marissa highlights the nature of the Hero's Journey and how the week of the Process is remarkably similar. Raz, who has studied multiple Eastern spiritual traditions, such as Buddhism and Hinduism, highlights how Bob Hoffman brought the Process into being in the West. We don't have to travel to distant lands to benefit from this spiritual lineage of the Hoffman Process. We hope you enjoy this deep, delightful conversation. More about Marissa Ingrasci: Marissa Ingrasci holds a B.A. from Emerson College. She received her coaching training through the ICF-approved, Academy of Leadership Coaching and is also a certified NLP (Neurolinguistic Programming) coach. Marissa did the Hoffman Process when she was 23 years old. Marissa says, “The Hoffman Process changed my relationship with me, quieting critical voices and allowing me greater access to my inner knowing and wisdom. In short – it gave me freedom! It's inspiring and a joy to walk alongside and support others doing this work.” More episodes with Marissa: •   Ready to Step Into the Mystery   More about Raz Ingrasci: Marissa, Raz, and Liza Ingrasci Raz Ingrasci graduated from UC Berkeley and has been an executive, consultant, and facilitator within the Human Potential Movement since 1972. He is also a Hoffman teacher and founded the Hoffman Institute Foundation in 1998. Raz took the Process in July 1989. From that experience, he had three major takeaways: “I knew my marriage would last; I could be a great dad to my young children, and I'd found work worthy of devoting my life to.” “The Hoffman Process is the most highly effective method for people to heal, discover their true nature, and live a more free, open, loving, and spontaneous life,” Raz shares. His passion for teaching the Hoffman Process is both professional and personal; it brings him into the depths of human experience where he learns at least as much as he teaches. Raz lives in the San Francisco Bay Area with his wife of over 40 years, Liza. More episodes with Raz: •   Husband, Father, Son •   Hoffman and the Enneagram with Raz and Ward Ashman   As mentioned in this episode: Bob Hoffman, founder of the Hoffman Process Theatre and Performing Arts Greek Theatre •   Greek Mythology •   Greek Tragedy Spiritual Modalities: •   Tibetan Buddhism •   Hinduism Joseph Campbell's and the Hero's Journey Quote shared by Raz: “Even the truth, when believed, is a lie. You must experience the truth, not believe it.” Werner Erhard  (Referring to the spiritual truth which can only be known through experience, not through belief.) Gift from Raz to Marissa - Lucite Buddha

What's it like to chat with the Ad Contrarian, Bob Hoffman? You're about to find out, as we get down to business discussing hypocrisy and the fundamentals in the marketing and advertising industry.

According to the World Federation of Advertisers, digital ad fraud may become the second largest source of criminal income in the world after drug trafficking. For marketers spending billions on digital ads, this isn't just concerning—it's a crisis.This week, Elena and Rob are joined by "The Ad Contrarian" Bob Hoffman. As a former agency CEO turned industry critic, Bob shares his unfiltered perspective on digital advertising's dangers, from invasive tracking to rampant fraud. Plus, hear his thoughts on why marketers keep falling for fraudulent metrics, how advertising can thrive without surveillance, and why young marketers need to question industry "truisms" more often.Topics covered: [02:00] The moment Bob became an industry critic[11:00] Why tracking makes digital advertising dangerous[19:00] How ad fraud became a $100B+ problem[24:00] Why brand purpose marketing often fails[29:00] The three fundamentals of effective marketing[34:00] Why marketers need more original thinking  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Bob Hoffman: My Talk at the European Parliament: https://typeagroup.createsend.com/campaigns/reports/viewCampaign.aspx?d=d&c=FC142680CDB9311A&ID=386E63F648DA11042540EF23F30FEDED&temp=False&tx=0&source=ReportThe Three Word Brief: Simple Advice for People Who Advertise: https://www.amazon.com/Three-Word-Brief-Simple-Advertise/dp/B0DN19JTCFBob Hoffman's Newsletter: https://www.bobhoffmanswebsite.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

It's been quite the year for business stories. From China becoming the king of EV production, to the economic panic Donald Trump's re-election has caused. To review the year's most significant business stories and to ask if they are hopeful for Irish business in 2025 Bobby was joined by Conor Faughnan, Transport Consultant, Caroline Reidy managing director of the HR Sweet and Bob Hoffman of Vista executive search

Michael Wenger is a Hoffman teacher and past Director of Hoffman International. In this conversation, he shares stories of the early days when the Hoffman Process was first introduced in European countries. This is a delightful conversation about the Hoffman Process's early days, how the Process spread internationally, and about Michael and his spiritual journey.** Michael first learned about the Process in August '86 from his brother who participated in the first European Process. Michael then participated in the second European Process in early '87. Both of these were taught in Germany. Students of these first two Processes then opened Hoffman Institute centers in Germany, France, and Austria, helping to begin to spread the Process throughout Europe. Michael decided to become a Hoffman teacher himself. Fluent in four languages, he helped Bob Hoffman translate the teachings he experienced in English into the four languages he knew. Eventually, Michael helped establish the Hoffman Institute in Italy alongside his sister, Hoffman teacher, Lisa Wenger. Over the years. Michael taught the Hoffman Process within various cultural settings. He came to see the various ways that each culture approached the work differently. Michael shares how each culture approaches the work differently. As he says, the cultural differences become clear because the Process is the same no matter where it is taught. ** This episode mentions substance abuse and is marked explicit for language. Please use your discretion. We hope you enjoy this conversation with Michael and Drew. More about Michael Wenger: After an adventurous youth exploring many limits of lifestyles and consciousness, working as a DJ, Barman, and Actor, Michael met Bob Hoffman in 1987 and attended one of the first Hoffman Programs in Europe. Being fluent in four languages, Michael then followed Bob who was introducing Hoffman to many different countries, thus being able to move quickly through the training to become a Hoffman Process Teacher under the supervision of Bob. In 1990 he assisted his sister Lisa in introducing the Hoffman Institute in Italy and facilitating the Hoffman program for over thirty years. For eight years he also worked as one of the three executive directors of Hoffman Institute International. (Photo, L-R: Michael, Bob Hoffman, Lisa Wenger, Beatrice Wenger) For the past few years, apart from occasionally teaching the Hoffman Process, Michael has been dedicating his time to exploring non-dual awareness and meditation, facilitating retreats (www.camminoaperto.info) inspired by Pir Elias Amidon, Rupert Spira, Ramesh Balsekar, and many other mystical teachers. He lives in the hills above Lugano, Switzerland. As mentioned in this episode: '68 Hippies Michael's Brother died of AIDS Canary Islands Celebration of Integration: This portion of the Process experience happens toward the end of the week. This is when students begin to integrate the parts of their Quadrinity. The Quadrinity is the four aspects of self: Spiritual Self, Body, Intellect, and Emotional Self. Stanley Stefancic, former Hoffman teacher. •    Stanley's obituary •   Listen to Stan on the Hoffman Podcast Lisa Wenger •   Listen to Lisa on the Hoffman Podcast Non-Dual Spirituality Western Sufism Paradox White Sulphur Springs, St Helena, CA •   Home of the Hoffman Process for many years. California's oldest retreat site was nearly destroyed in the Glass Fire. •   Read more about White Sulphur Springs Hoffman International  

Bobby takes a look at the biggest business stories in the papers with some of the industry's best brains.Broadcaster and businesswoman, Norah Casey, and Bob Hoffman of Vista Executive Search join Bobby this week.They take a look at the budget predictions and Willy Walsh's comments on the cap at Dublin Airport.Hit 'Play' to hear this and more.

Nicolas Chemla, author of the new book Mister America, is the guest on the Bodybuilding Legends Podcast for Part Two of his interview. Mister America is a novel about the life of bodybuilder Mike Mentzer. Originally published in France in 2019, Mister America has now been translated to English and is available in the United States. In Part Two of his interview, Nicolas talks about Mike's trip to see the first Mr. Olympia contest in 1965, Mike's friendship with Dave Mastorakis, meeting Arthur Jones and Casey Viator in 1971, Mike's relationship with Joe Weider and the eventual decline of his life. At the end of the interview, host John Hansen reads the article "Mike Mentzer - A Future Superstar" written by Armand Tanny for the January, 1976 issue of Muscle Builder magazine and then John reads an excerpt from the book Mister America when a young Mike Mentzer goes to see the first Mr. Olympia contest in New York in 1965.  Time Stamps: 3:05 - Upcoming Mr. Olympia 4:00 - Emails to the Podcast 7:07  - Start of interview with Nicolas Chemla, Part Two 7:41 - Meeting Larry Scott and Dave Draper 10:30 - Joe Weider vs. Bob Hoffman 13:45 - John Ziegler and Mike Mentzer 24:30 - Rolling Stones concert 33:00 - Meeting Arthur Jones and Casey Viator 41:20 - Mike's relationship with Joe Weider 50:20 - Mike's magazine Workout 55:40 - The decline of Mike's life 59:30 - John reads the article "Mike Mentzer - A Future Superstar" by Armand Tanny from the January, 1976 issue of Muscle Builder magazine. 1:09:10 - John reads an excerpt from the book Mister America. Links: Mister America book on Amazon John Hansen's Training and Nutrition Programs Become a Patreon Member Bodybuilding Legends website  

You are inside your business, looking out.The customer is outside your business, looking in.Your inside-out perspective makes you blind in one eye.Confirmation bias makes you blind in the other eye.You cannot see yourself the way your customer sees you. You imagine how they see you based on your mission statement, your policies and procedures, your employee training, and your good intentions.But you alone know those things, see those things, and care about those things. Your customer doesn't know, doesn't see, doesn't care.Bad ads talk about all the things the customer would care about if they knew everything that you know.Good ads talk about what the customer already cares about.When you have convinced an ad writer to see your business in the same way you do, that ad writer has nothing left to offer you but flattery.I'm not trying to offend you, friend. I am trying to open your eyes.Why do so many business owners think effective advertising can be discovered by studying the data?Bob Hoffman is an old ad guy like me. I've never met him, but I like him.Bob writes,“Our industry is drowning in math and starving for ideas. We need people who can dream shit up. We need impractical, illogical people. We have plenty of data. We need more of the opposite. We have forgotten that the only unique benefits we can provide to clients is imaginative thinking and creativity. Everything else, aside from ideas, they can get somewhere else. Good ideas are good ideas. Things that are entertaining, interesting and uplifting will always be attractive to everyone.”“On social media, for every success there are 10,000 failures. You have to be really good at it and there are very few people that can do it. Why are 97 per cent of all ads, books, movies and films crappy? Because it's really, really difficult to make good stuff. And it's the same with social media. Most of it is worthless and has no creativity or imagination to it.”Instead of look at the data, we should be looking at first principles.“First principles is kind of a physics way of looking at the world. You boil things down to the most fundamental truths and say, ‘What are we sure is true?' … and then reason up from there.”– Elon Musk, Tesla and SpaceX“Good inventors and designers (and marketers) deeply understand their customer. They spend tremendous energy developing that intuition. They study and understand many anecdotes rather than only the averages you'll find on surveys.”– Jeff Bezos, Amazon.com“Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them… Indeed, the single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas.”– Peter Thiel, PaypalGreat ad strategies are discovered when we return to first principles.These are the first principles of effective ad creation.Don't try to convince the customer to think and feel like you do. Learn how to think and feel like the customer.The customer isn't looking for a product or a service. They are looking for transformation.Those first principles will never change.Everything else is execution, which requires impractical, illogical people who can dream shit up.Roy H. Williams“Life is only a set of pictures in the brain, among which there is...

Bob Hoffman - Head Men's Coach at University of Central Oklahoma 

Bob Hoffman - Head Men's Coach at University of Central Oklahoma 

Bob Hoffman - Head Men's Coach at University of Central Oklahoma 

Bob Hoffman - Head Men's Coach at University of Central Oklahoma 

Joining Bobby to go through the top business stories in the Saturday papers was Bob Hoffman of Vista Executive Search Caroline Bocquel, CEO of Bord Iascaigh Mhara

Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman  ABOUT THE BOOK: In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in the hundreds of billions - will be completely wasted. Not for the usual reason - their advertising stinks - but for another, darker reason. They have been cheated, conned, and robbed. It has been clear for about a decade that a great deal of online advertising is crooked. It is a black box. Money goes in and nobody knows what comes out. Between ad fraud, made for advertising sites, hidden middleman fees, crooked publishers, unreliable data, unreliable reports, viewability issues, click fraud, false attribution, consumer inattention, and the utter lack of transparency, advertisers are being fucked blind. The book should be of particular value to executives (like CEOs and CFOs) who cross their fingers and hope their marketing people know what they're talking about (Spoiler alert: They don't.) It's also for marketing people who believe their suppliers give them accurate information (Spoiler alert: They don't.) It's also for media buyers who think they know what they're buying (Spoiler alert: They don't.) It is written in simple English, so you don't have to be a tech-head to get it. And, best of all – the book is free!   ABOUT THE AUTHOR: Bob Hoffman is the author of several best-selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing. His books include: Marketing Stinx ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy  Advertising for Skeptics Laughing at Advertising BadMen: How Advertising Went From A Minor Annoyance To A Major Menace AND Marketers Are From Mars, Consumers Are From New Jersey ... all of which have been featured on The Marketing Book Podcast.   He is the creator of the popular “Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider. Bob was the CEO of two independent agencies and the U.S. operation of an international agency.  Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.  And, interesting fact – he is now a member of a VERY exclusive club with 3 other authors - The Marketing Book Podcast 7-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/inside-black-box-bob-hoffman 

Did you know marketers will spend more than $650 billion on online ads this year? Or that a surprisingly massive chunk of this spending will be completely wasted?This week, Elena, Angela, and Rob discuss Bob Hoffman's recent book, Inside the Black Box, which highlights one of the dark sides of online advertising—ad fraud. As marketers, we all know ad fraud is a problem. But it might be even worse than we thought. Shockingly, WFA says that by 2025, ad fraud may be the second largest source of criminal income on the planet.Topics covered:   [00:45] Introducing Inside the Black Box[02:30] Why programmatic media buying is subject to fraud[07:30] What's wrong with MFA sites[12:30] Types of ad fraud[16:30] Ad viewability across ad formats[19:00] How to prevent and reduce wasted ad spend   To learn more, visit marketingarchitects.com/podcast  Resources: Inside the Black Box by Bob Hoffman, 2024: https://typeagroup.createsend.com/campaigns/reports/viewCampaign.aspx?d=d&c=FC142680CDB9311A&ID=C0C74A04140F82EE2540EF23F30FEDED&temp=False&tx=0&source=Report Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

A deep dive into the problematic state of online advertising, from its lack of effectiveness to its societal impacts. Show notes* Find ‘Adscam' + the free ebooks on Bob's website * Bob on LinkedInCreative business companyOne of the biggest challenges in my own career has been trying to convince business leaders that their ‘brand' is one of the most important assets of their company.That's why this episode is sponsored by Creative Business Company, a strategic consultancy on a mission to make brand more accountable and effective.They take the lessons they've learned from over a decade of experience working with big brands like Morningstar, Formula E, and Shell, and adapt them to work with smaller, fast-growing companies to help them get more attention, convert leads and drive sales.So if you're trying to get the budget for ‘brand', create messaging that converts, or lower your cost of acquisition, check out Creative Business Company for ideas, evidence and tools that will help you make an impact fast.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

On this episode of Listen Loudly, Prentice Howe shares a profound lesson about teamwork and leadership which he learned from his experience at the Hoffman Institute.  He discusses how a teacher compares the dynamics of geese in flight in keeping a team unified and motivated. Just as geese fly farther together when they support each other, we discover how viewing team cooperation through this lens can strengthen our own abilities as leaders.  Tune in to learn practical insights on how you can effectively rally your team with the same resilience and cohesion exhibited by the geese in formation, only here on Listen Loudly.    Show Notes Hoffman Institute - The Hoffman Quadrinity Process®, founded by Bob Hoffman in 1967, is a week-long residential and personal growth retreat that helps participants identify negative behaviors, moods, and ways of thinking that developed unconsciously and were conditioned in childhood. The Goose Story - The passage compares the flight formation of geese to teamwork and cooperation. Geese flying in a V formation conserve energy and increase their range. They support each other, taking turns leading and honking to encourage speed. When one is sick or injured, others stay with it until it recovers or dies. The passage highlights the importance of standing by each other, akin to geese behavior.   Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn 

MKTG STINX by Bob Hoffman ABOUT THE BOOK: From the Author – "There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful most of it is. Well, now there is." ABOUT THE AUTHOR: Bob Hoffman is the author of several best-selling books about advertising. He is also among the most sought-after international speakers on advertising and marketing. His books include, ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy, Advertising for Skeptics, Laughing at Advertising, BadMen: How Advertising Went From A Minor Annoyance To A Major Menace, and Marketers Are From Mars, Consumers Are From New Jersey – all of which have been featured on The Marketing Book Podcast.   He is the creator of the popular “Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider.   Bob was the CEO of two independent agencies and the U.S. operation of an international agency.  Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.  And, interesting fact – in his youth, he responded to a want ad and was hired to be a writer of adult fiction. He lasted one day at that job. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/mktg-stinx-bob-hoffman  

Kevin Rempel, 2014 Paralympic bronze medalist in sledge hockey, is today's guest. Listen in as Kevin shares his incredible life story and the wisdom he's gained. Kevin was paralyzed in a Motocross accident when he was 23. He was never supposed to walk again, but, as he says, he made it to his feet to walk again with a little bit of luck and a lot of hard work. Four years earlier, his father, was paralyzed in a hunting accident. His father severed his spinal cord, making it impossible for him to walk again. Kevin thought that he and his father would draw closer together after his accident; instead, it drove them further apart. Kevin came to understand that what was happening was a negative love relationship with his father. This discovery prompted him to attend and complete the Hoffman Process. Driven to be different from his father, Kevin worked hard in his drive to walk again. It ultimately took him four years to fully stand and walk on his own, day in and day out. You'll hear a lot of love, understanding, and wisdom in Kevin's story about his father. He shares how his attitude toward and understanding of his father changed after the Process. Kevin's transformation comes from seeing that his father was a good Dad, yet he had patterns. It is a testament to Bob Hoffman's words, "Everyone is guilty, no one is to blame." Kevin realized his second chance at life wasn't from learning to walk again. Instead, his second chance came when he learned to love himself and live as someone who truly loves himself. Discover more about Kevin Rempel: Kevin Rempel is a 2014 Paralympic bronze medalist in sledge hockey. After being paralyzed at the age of 23, Kevin not only learned how to walk again, but overcame the mental battle of both depression and living with a disability to rebuild his life, and eventually reach the Paralympic podium in sledge hockey. Kevin is an expert in change management, mental health, and resilience, delivering his inspirational message about adopting The Hero Mindset, where you focus on small things that make a big difference to help you too, become a hero in your own story. Kevin is the author of, Still Standing: When You Have Every Reason To Give Up, Keep Going. In addition to corporate presentations, Kevin is also a business coach for athletes and leaders using strategies from The Hero Mindset Blueprint to help build confidence, adopt healthy and predictable patterns, and accept radical responsibility in cultivating a confident and empowered mindset to drive results and embrace change.  Discover more about Kevin here. Follow Kevin on Instagram, Facebook, and LinkedIn. As mentioned in this episode: David Neagle, Business Coach Motocross Negative Love Relationship with Parents: Described in A Path to Personal Freedom and Love. Download PDF. Kevin's Valentine's Day post on Instagram. Kevin shares his full-sleeve tattoo on Instagram, which contains themes from his Process. Kevin's experience at the Hoffman Process: https://kevinrempel.com/blog/the-hoffman-process-seven-days-to-change-a-lifetime/  

During the 2020 election, I recorded an episode with Marissi Ingrasci, a teacher and coach from the Hoffman Process. The episode featured a practice called a Quadrinity Check, also known as a Quad Check, that holds space for us to check in with the five aspects of our being - Body, Emotional Self, Intellect, Spiritual Self, and Spirit Guide. With so much going on at the time, I wanted the episode to feel like a moment of respite and a helpful tool that my community could go back to at any time of grief or anxiety. In the past two weeks, it's been something I've come back to often while watching the devastating events unfold in the Middle East. I hope that this episode gives you a sense of calm amid the chaos, and serves as a reminder to take care of ourselves so we can best take care of our communities. The Hoffman Quadrinity Process®, founded by Bob Hoffman in 1967, is a week-long residential and personal growth retreat that helps participants identify negative behaviors, moods, and ways of thinking that developed unconsciously and were conditioned in childhood. To learn more, visit https://www.hoffmaninstitute.org/Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez. Sponsored byVionic www.vionicshoes.com/FRIEND code FRIENDEbay: www.ebay.comSakara: www.sakara.com/FRIEND code FRIENDProduced by Dear MediaThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds and Became a Threat to Democracy by Bob Hoffman About the Book: In 2017, Bob Hoffman wrote BadMen: How Advertising Went from a Minor Annoyance to a Major Menace. It was selected as Best Of Marketing, 2017 by The Drum. Five years later Bob revisits advertising's tracking-based online advertising industry and finds it far more corrupt and dangerous than ever. In ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds and Became a Threat to Democracy, Bob concludes that the tracking-based online advertising industry is “a criminal racket of epic proportions. It is a giant worldwide scam – organized crime at a global scale that has been normalized by involving virtually every major corporation, every pretty-sounding trade organization, and the entire advertising, marketing, and digital media industry." About the Author: Bob Hoffman is the author of five Amazon #1-selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing. His books include BadMen: How Advertising Went From A Minor Annoyance To A Major Menace, Marketers Are From Mars, Consumers Are From New Jersey, Advertising for Skeptics, and Laughing at Advertising, all of which have been featured on The Marketing Book Podcast. He is the creator of the popular Ad Contrarian blog, named one of the world's most influential marketing and advertising blogs by Business Insider. Bob was the CEO of two independent agencies and the U.S. operation of an international agency. Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world. And, interesting fact – In his youth, he responded to an employment ad and was hired to be a writer of adult fiction. He lasted one day at that job. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/adscam-bob-hoffman