Podcast appearances and mentions of bob hoffman

Louisa Meehan of Woodview HRM and Bob Hoffman of Vista Executive Search join Bobby Kerr to review the biggest business stories making headlines this weekend.Listen here.

Cinephile, film publicist extraordinaire, and technicolor advisor guru to directors like Coppola and Scorsese, Bob Hoffman sits down with Janet to talk about the magic of color, how it came to be, and what it's like to work in the dream factory of Hollywood, from ALL angles.  To learn more about this episode and others, visit the Official Cinema Sounds & Secrets website. And check out our Instagram, @cinemasoundspod!  

Joining Bobby to run through the top business stories from the Saturday papers is columnist with the Sunday Independent, Gina London and Bob Hoffman of Vista Executive Search.

Welcome to Season 10 of the Hoffman Podcast! We're glad to be back with you and a new season of conversations. Marissa and Raz Ingrasci Marissa Ingrasci and Raz Ingrasci, Hoffman Process teachers, join Drew for this deep dive into the many layers of spiritual lineage running through the Process, and their own journeys to becoming Process teachers. There's also a familial lineage, as Marissa is Raz's daughter. Raz and Marissa came to teach the Hoffman Process through the lens of theatre. For Raz, this meant studying classic Greek theater; for Marissa, it meant studying and living the art of acting. In this conversation, they share fascinating ways theatre, in its many forms, illuminates the Process's inner workings. Within the Hoffman Institute and the Process are layers of spiritual lineage. The spiritual lineage of teaching the Process is passed down as each new teacher takes their seat, teacher to teacher. Bob Hoffman passed the Process lineage down to Raz and Liza, Hoffman's CEO and President and Raz's wife when they established the Institute in the United States. Over recent years, Raz and Liza have been working to ensure the lineage continues. Raz and Marissa share a deeper understanding of the spiritual dimension in the design of the Hoffman Process. Marissa highlights the nature of the Hero's Journey and how the week of the Process is remarkably similar. Raz, who has studied multiple Eastern spiritual traditions, such as Buddhism and Hinduism, highlights how Bob Hoffman brought the Process into being in the West. We don't have to travel to distant lands to benefit from this spiritual lineage of the Hoffman Process. We hope you enjoy this deep, delightful conversation. More about Marissa Ingrasci: Marissa Ingrasci holds a B.A. from Emerson College. She received her coaching training through the ICF-approved, Academy of Leadership Coaching and is also a certified NLP (Neurolinguistic Programming) coach. Marissa did the Hoffman Process when she was 23 years old. Marissa says, “The Hoffman Process changed my relationship with me, quieting critical voices and allowing me greater access to my inner knowing and wisdom. In short – it gave me freedom! It's inspiring and a joy to walk alongside and support others doing this work.” More episodes with Marissa: •   Ready to Step Into the Mystery   More about Raz Ingrasci: Marissa, Raz, and Liza Ingrasci Raz Ingrasci graduated from UC Berkeley and has been an executive, consultant, and facilitator within the Human Potential Movement since 1972. He is also a Hoffman teacher and founded the Hoffman Institute Foundation in 1998. Raz took the Process in July 1989. From that experience, he had three major takeaways: “I knew my marriage would last; I could be a great dad to my young children, and I'd found work worthy of devoting my life to.” “The Hoffman Process is the most highly effective method for people to heal, discover their true nature, and live a more free, open, loving, and spontaneous life,” Raz shares. His passion for teaching the Hoffman Process is both professional and personal; it brings him into the depths of human experience where he learns at least as much as he teaches. Raz lives in the San Francisco Bay Area with his wife of over 40 years, Liza. More episodes with Raz: •   Husband, Father, Son •   Hoffman and the Enneagram with Raz and Ward Ashman   As mentioned in this episode: Bob Hoffman, founder of the Hoffman Process Theatre and Performing Arts Greek Theatre •   Greek Mythology •   Greek Tragedy Spiritual Modalities: •   Tibetan Buddhism •   Hinduism Joseph Campbell's and the Hero's Journey Quote shared by Raz: “Even the truth, when believed, is a lie. You must experience the truth, not believe it.” Werner Erhard  (Referring to the spiritual truth which can only be known through experience, not through belief.) Gift from Raz to Marissa - Lucite Buddha

What's it like to chat with the Ad Contrarian, Bob Hoffman? You're about to find out, as we get down to business discussing hypocrisy and the fundamentals in the marketing and advertising industry.

According to the World Federation of Advertisers, digital ad fraud may become the second largest source of criminal income in the world after drug trafficking. For marketers spending billions on digital ads, this isn't just concerning—it's a crisis.This week, Elena and Rob are joined by "The Ad Contrarian" Bob Hoffman. As a former agency CEO turned industry critic, Bob shares his unfiltered perspective on digital advertising's dangers, from invasive tracking to rampant fraud. Plus, hear his thoughts on why marketers keep falling for fraudulent metrics, how advertising can thrive without surveillance, and why young marketers need to question industry "truisms" more often.Topics covered: [02:00] The moment Bob became an industry critic[11:00] Why tracking makes digital advertising dangerous[19:00] How ad fraud became a $100B+ problem[24:00] Why brand purpose marketing often fails[29:00] The three fundamentals of effective marketing[34:00] Why marketers need more original thinking  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Bob Hoffman: My Talk at the European Parliament: https://typeagroup.createsend.com/campaigns/reports/viewCampaign.aspx?d=d&c=FC142680CDB9311A&ID=386E63F648DA11042540EF23F30FEDED&temp=False&tx=0&source=ReportThe Three Word Brief: Simple Advice for People Who Advertise: https://www.amazon.com/Three-Word-Brief-Simple-Advertise/dp/B0DN19JTCFBob Hoffman's Newsletter: https://www.bobhoffmanswebsite.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

It's been quite the year for business stories. From China becoming the king of EV production, to the economic panic Donald Trump's re-election has caused. To review the year's most significant business stories and to ask if they are hopeful for Irish business in 2025 Bobby was joined by Conor Faughnan, Transport Consultant, Caroline Reidy managing director of the HR Sweet and Bob Hoffman of Vista executive search

Michael Wenger is a Hoffman teacher and past Director of Hoffman International. In this conversation, he shares stories of the early days when the Hoffman Process was first introduced in European countries. This is a delightful conversation about the Hoffman Process's early days, how the Process spread internationally, and about Michael and his spiritual journey.** Michael first learned about the Process in August '86 from his brother who participated in the first European Process. Michael then participated in the second European Process in early '87. Both of these were taught in Germany. Students of these first two Processes then opened Hoffman Institute centers in Germany, France, and Austria, helping to begin to spread the Process throughout Europe. Michael decided to become a Hoffman teacher himself. Fluent in four languages, he helped Bob Hoffman translate the teachings he experienced in English into the four languages he knew. Eventually, Michael helped establish the Hoffman Institute in Italy alongside his sister, Hoffman teacher, Lisa Wenger. Over the years. Michael taught the Hoffman Process within various cultural settings. He came to see the various ways that each culture approached the work differently. Michael shares how each culture approaches the work differently. As he says, the cultural differences become clear because the Process is the same no matter where it is taught. ** This episode mentions substance abuse and is marked explicit for language. Please use your discretion. We hope you enjoy this conversation with Michael and Drew. More about Michael Wenger: After an adventurous youth exploring many limits of lifestyles and consciousness, working as a DJ, Barman, and Actor, Michael met Bob Hoffman in 1987 and attended one of the first Hoffman Programs in Europe. Being fluent in four languages, Michael then followed Bob who was introducing Hoffman to many different countries, thus being able to move quickly through the training to become a Hoffman Process Teacher under the supervision of Bob. In 1990 he assisted his sister Lisa in introducing the Hoffman Institute in Italy and facilitating the Hoffman program for over thirty years. For eight years he also worked as one of the three executive directors of Hoffman Institute International. (Photo, L-R: Michael, Bob Hoffman, Lisa Wenger, Beatrice Wenger) For the past few years, apart from occasionally teaching the Hoffman Process, Michael has been dedicating his time to exploring non-dual awareness and meditation, facilitating retreats (www.camminoaperto.info) inspired by Pir Elias Amidon, Rupert Spira, Ramesh Balsekar, and many other mystical teachers. He lives in the hills above Lugano, Switzerland. As mentioned in this episode: '68 Hippies Michael's Brother died of AIDS Canary Islands Celebration of Integration: This portion of the Process experience happens toward the end of the week. This is when students begin to integrate the parts of their Quadrinity. The Quadrinity is the four aspects of self: Spiritual Self, Body, Intellect, and Emotional Self. Stanley Stefancic, former Hoffman teacher. •    Stanley's obituary •   Listen to Stan on the Hoffman Podcast Lisa Wenger •   Listen to Lisa on the Hoffman Podcast Non-Dual Spirituality Western Sufism Paradox White Sulphur Springs, St Helena, CA •   Home of the Hoffman Process for many years. California's oldest retreat site was nearly destroyed in the Glass Fire. •   Read more about White Sulphur Springs Hoffman International  

Bobby takes a look at the biggest business stories in the papers with some of the industry's best brains.Broadcaster and businesswoman, Norah Casey, and Bob Hoffman of Vista Executive Search join Bobby this week.They take a look at the budget predictions and Willy Walsh's comments on the cap at Dublin Airport.Hit 'Play' to hear this and more.

Nicolas Chemla, author of the new book Mister America, is the guest on the Bodybuilding Legends Podcast for Part Two of his interview. Mister America is a novel about the life of bodybuilder Mike Mentzer. Originally published in France in 2019, Mister America has now been translated to English and is available in the United States. In Part Two of his interview, Nicolas talks about Mike's trip to see the first Mr. Olympia contest in 1965, Mike's friendship with Dave Mastorakis, meeting Arthur Jones and Casey Viator in 1971, Mike's relationship with Joe Weider and the eventual decline of his life. At the end of the interview, host John Hansen reads the article "Mike Mentzer - A Future Superstar" written by Armand Tanny for the January, 1976 issue of Muscle Builder magazine and then John reads an excerpt from the book Mister America when a young Mike Mentzer goes to see the first Mr. Olympia contest in New York in 1965.  Time Stamps: 3:05 - Upcoming Mr. Olympia 4:00 - Emails to the Podcast 7:07  - Start of interview with Nicolas Chemla, Part Two 7:41 - Meeting Larry Scott and Dave Draper 10:30 - Joe Weider vs. Bob Hoffman 13:45 - John Ziegler and Mike Mentzer 24:30 - Rolling Stones concert 33:00 - Meeting Arthur Jones and Casey Viator 41:20 - Mike's relationship with Joe Weider 50:20 - Mike's magazine Workout 55:40 - The decline of Mike's life 59:30 - John reads the article "Mike Mentzer - A Future Superstar" by Armand Tanny from the January, 1976 issue of Muscle Builder magazine. 1:09:10 - John reads an excerpt from the book Mister America. Links: Mister America book on Amazon John Hansen's Training and Nutrition Programs Become a Patreon Member Bodybuilding Legends website  

In this episode, Time Sweet and leadership coach Massimo Backus discuss the journey of leadership through the lens of self-discovery, curiosity, and self-compassion. Massimo shares his personal transformation from an objectively bad manager to a transformative leader, emphasizing the importance of curiosity and working within the natural laws of leadership. The conversation delves into the pervasive nature of self-criticism and its impact on mental health, advocating for reframing self-criticism as a protective mechanism.Trusting oneself emerges as a foundational element of leadership, often overlooked in discussions about trust. Massimo shares his journey of overcoming defensiveness and developing self-trust, touching on challenges like imposter syndrome and the struggle with self-compassion. Tim and Massimo explore the concept of authenticity, emphasizing that self-trust allows for honesty and transparency, leading to more genuine connections. The episode concludes with a call to action for leaders to practice self-compassion and kindness towards themselves, with Massimo encouraging listeners to reach out for book collaborations.About  Massimo BackusMassimo Backus is on a mission to help one million people believe they are worthy and enough. Like many ambitious leaders, Massimo faced early struggles with impostor syndrome and a relentless inner critic. Dyslexia was one of the main drivers for his insecurities and later, his perfectionism. The practice of self-compassion helped him see that what was considered a disability was actually cognitive diversity.Facilitator, speaker, and executive leadership coach Massimo Backus provides no-BS one-on-one coaching with open-minded and committed senior leaders, and he runs transformative programs with organizations that are serious about change. His fifteen-plus years of experience in talent development and leadership coaching have given him a front-row seat to observe company cultures in the US, UK, and Canada, while working with 3,000+ emerging and seasoned leaders in mid-size and Fortune 500 companies, including Cisco, Accenture, Slalom, Salesforce, Nintendo, Amazon and Fox Entertainment.Resources discussed in this episode:Bob Hoffman - The Hoffman Process--Contact Tim Sweet | Team Work Excellence: WebsiteLinkedIn: Tim SweetInstagramLinkedin: Team Work ExcellenceContact Massimo Backus | Leadership Coaching & High-Performance Team Development: WebsiteInstagramLinkedin: Massimo Backus--TranscriptMassimo 00:01Leadership is about leading others in the human experience, in the human condition, and that isn't something to be solved. It's not a problem that we can find the single-threaded answer for. It doesn't exist. And so it will always be more art than science. It's a form of nature more than it is anything else. Tim 00:21I'd like to ask you some questions. Do you consider yourself the kind of person that gets things done? Are you able to take a vision and transform that into action? Are you able to align others towards that vision and get them moving to create something truly remarkable? If any of these describe you, then you, my friend, are a leader, and this show is all about and all for you. I'm Tim Sweet. Welcome to the Sweet on Leadership podcast episode 39. Tim 00:50Hey everybody, welcome. Thanks again for joining us. Today, I've got a very special guest. He is an executive coach. He handles some very deep stuff, and through his powers of self-compassion and other things that he brings to his clients, he's able to change lives. He helps people become their best selves. And I'm really looking forward to this conversation, if what we've been talking about up to this point is any indication, I think we're going to, as we said before, Mas, we're going to be playing jazz. Please welcome Massimo Backus.Massimo 01:26Thank you so much for having me, and I am looking forward to playing some jazz.Tim 01:30Right on. Mas, why don't you tell us a little more about yourself, let people know who they're listening to today. Massimo 01:38Yeah, I've spent my career in leadership development and executive coaching. I think most notably, I am a reformed, objectively bad manager and bad leader. I recognize the hypocrisy in that, it is not beyond me, and at this point, I've worked with over 3000 leaders intimately and closely, one-on-one, and observed their transformation. I fundamentally made an attribution error at some point, and I mistook the transformation of my own clients for my own. And it wasn't until I received some 360 feedback, which I'm sure many people are familiar with, getting feedback from peers and from my direct reports and skip levels and people above me in the organization, that some news came to light that I was not as great of a leader as I thought that I was, and that is what led me on an unexpected path of my own development that has then informed the work that I do with the executives and leaders that I work with today. Tim 02:34How many years have you been focused on leadership as the science, rather than, you know, having to make some other deliverable. How? How long has that been your sole focus? Massimo 02:47Probably around 12 years that it's been, and the thing about leadership, first of all, it's a word that is used so often that it loses its meaning entirely. There have been countless books on leadership written to this day, and in 10 years, when you and I chat, there will be another countless number of books around leadership, which indicates one thing to me, is that we're trying to solve the unsolvable because leadership is about leading others in the human experience, in the human condition, and that isn't something to be solved. It's not a problem that we can find the single-threaded answer, for it doesn't exist. And so it will always be more art than science. It's a form of nature more than it is anything else. What does it mean to actually be a leader? Is something that evolves and changes and is as unique as you and I, our as our thumbprint and as our fingerprint. And so recognizing that takes all the pressure off of me to have to be the quote-unquote expert and have all the answers, because frankly, I do not, and with that, I can approach you with a great degree of curiosity. And so I'm deeply curious about leadership. I'm deeply curious about what makes for trust in relationships. I'm curious about what makes for peak performances, individuals and teams. I'm curious about what makes for a long, rich, impactful career. In that curiosity, I have found certain things that seem to be North Stars, or maybe you could kind of consider them to be, like the natural laws of physics. I think there are the natural laws of leadership, but again, they're not to be solved. We work within those conditions. We don't solve gravity. We work with gravity. Tim 04:29That's well said. It's definitely a mix of science and art and natural order and natural selection in many ways. And I think that there's so many different components, and I share your curiosity. I mean, in my time focused on this, I think one of the, one of the greatest privileges that I have is to be able to focus on the leadership experience, to be focused on, well, what does it mean for one person versus another, and how. Having dealt with 1000s of leaders and teams and these kinds of things share the same sort of scope, the excitement, the curiosity, comes because so many different people have to find their unique leadership groove. They have to find that way that allows them to accomplish that amazing thing that they can't do alone or to shepherd or support or enrich or, you know, really encourage others to go down that path. And so many don't have the, they're too busy doing to to to really experience the joy of it, in a sense, and to find that, to find that voice and find that style that's all their own. But when they do, holy moly, when they do, it is such an amazing thing to see. And even just this past week, you know, just having a leader in their manager report come back and say everything's changed. We happen to land on that, one of those things, that in two weeks, everything's changed. So I'm with you. I'm really glad that I have a chance to hear it from your perspective, because there aren't that many. There's a lot of people that coach, well, let's just say there's some people that dedicate themselves to it in different ways. Put it that way. Anyway, take us back in to your starting point, that moment that you received some feedback. Where were your blind spots? Where was the feedback, where, you know, you thought you were doing better than you were, for you personally. What was, what was a blind spot that you faced? Massimo 06:48Well, let me just start by the gut-wrenching experience of getting feedback in that in that way. Just, you know, I believe that feedback is a gift, and I believe that we're all better off when we get it, but that doesn't mean we have to like it. You know, eating some of our vegetables is not doesn't always taste good, but it's good for us. And the main piece of feedback Tim was that I was defensive. That I was defensive in people questioning my thinking or my ideas, my approach to things, defensive in all areas. And like any rational person, I responded with, what do you mean? I'm defensive. I'm not defensive. You are being defensive. For saying that I'm defensive. I'm not doing anything wrong, right, because I was clearly on the right side of things. What I foolishly learned is that not only was I defensive in all the places that came back in the 360, but I was defensive in all aspects of my life. And once I got curious about it and realized there's some truth to this, not just one person saying many people are saying it. I asked my wife about it, I asked my friends about it, asked other family members about it, and lo and behold, it was showing up in a lot of different areas for me. I also learned that it was one of those behaviours that ran in the family, not to place blame at all, but to go, oh, maybe this is learned behaviour, and if it was well, then I can unlearn it. I can learn a new behaviour. So that was refreshing. Made me realize this wasn't something that couldn't be fixed. This was something that I now had the opportunity to fix. I spent six months on my own thinking I am a leadership development expert. I'm seen as this guru within the organization that I worked in. I have all these skills and knowledge. I should be able to fix this on my own. And six months later, I had a follow-up meeting with my then manager, and I was hoping that the feedback would be we can tell you've worked really hard, and you've made an incredible turnaround. It's not what I heard. What I heard was we can tell you've been trying, but you've made very little progress. That was devastating. And in that moment, I was pretty sure that I was going to be asked to leave the organization. But to my manager's credit, to that organization, they didn't do that. And in fact, they invested in me and my own development, and I ended up going to a retreat called the Hoffman process, which has been around for about 40 years, started by a gentleman named Bob Hoffman. And their slogan is, if you're serious about change, and I would say, for anyone who is serious about changing the way that they view the world, experience the world, and, most importantly, experience themselves, that it's worth checking out. And it was during that week long retreat that I had an epiphany, which is the epiphany that I that I want for all leaders. It's the epiphany that I want for all people, and it's a leadership epiphany, and it is the value, the importance, dare I say, the necessity, to have a practice of self-compassion. And it was at this retreat that, for the first time in my life, I was 36 years old at the time, that I experienced for the first time, what it was like to actually love who I am, to love myself, to accept myself for my shortcomings, my triggers, my biases, my limitations, but also my strengths and my gifts and the qualities that make me me. All of it, that was a what I call a bedrock moment, that that was a moment that has anchored me every day since, and will continue to be an anchor for me. I do not always practice self-compassion. I'm not always kind to myself these days, but I always remember what is possible when I do and that is that I was able to stop being defensive, that I was able to change my way of being. Tim 10:49I think when you acknowledge or when you let us in, that you're not always practicing self-compassion, as you know the rest of us struggle with. I mean, if it's a meditation practice, you find the ability to silence your mind. You have these moments where everything goes still, and you are really nothing. And then you start thinking about that credit card bill you need to pay, or that the cat needs the litter box changed or something, and you realize you've slipped out. And then you have to strive to get back into that state, meditative state. And you never do it well, but all you can do is you can continue to practice so you get better at it, and that's why they call it a practice, and a practice of self-compassion, realizing and being able, I find in my own personal work, it's not just the realization that we're not or the you know, that we're not terribly self-compassionate, or that we're saying something that's untrue or whatnot, but it's that ability to suddenly hear it, like you can hear the thoughts in your mind saying and it can or at least you can pause and go, well, that wasn't really kind, or that wasn't really true. And you can take a moment with it and then immerse yourself in that practice of recentering, getting back into it, acknowledging what you were thinking, acknowledging what the trigger was, acknowledging what you know, where you need to get back to and and get back into it. And it's a practice. It's building those muscles, it's it's exercising them, and it's very easy. In fact, I would say it's epidemic in our culture that people lose the ability to hear when they're being cruel to themselves between the ears, and it's the easiest thing in the world, and it's the most accepted thing in the world. I think let's understand that it's a human condition to not trust yourself, because you know what. Nobody's let yourself down more than you because nobody knew all those dreams that you had that you didn't make good on. Nobody hears the language you use about yourself and others. So nobody knows how dark you can actually go.Massimo 13:12That self-critical, self-judgmental voice. It knows us very well because it is us, and it's hard to separate the noise of that from other parts of our psychology because it knows all of our triggers and, fundamentally, self-criticism, judgment, imposter syndrome, all of these things that ail us, that are, that are epidemic, are designed by us psychologically to protect us, to keep us safe. But there's one thing that they have wrong, and that is that as adults like they were formed when we were children, as adults, we don't need to be held safe in that way, that we are actually safer, as you said, when we do trust ourselves, we're safer when we can be kind to ourselves, we're safer when we humble ourselves to ask for help.Tim 14:05When we deal with the exposure, when we apply the stress and the adversity.Massimo 14:07Absolutely and accept our limitations instead of trying to hide all these things. And it's a show of strength. It's an incredibly difficult thing to do to face the most vicious and toxic voice in our lives that comes from us, to face that head-on and to not meet it with resentment or this ego death bullshit that people talk about, which I fundamentally think is wrong. It's about a relationship. Ego serves a purpose. There's value to it, but you need to have a healthy relationship with it, and, you know, to kind of make this real as an example, my defensiveness that I had for so many years was protecting me, or so I thought, by making sure that, well, I always have the last word. I need to make sure that I'm the smartest person in the room. I need to. To demonstrate my worth, but it was doing the opposite. Everyone else saw, that I was hiding my own insecurities, except for me.Tim 15:10One of my favourite bosses, still to this day, he's one of these forever bosses. Because, I mean, I went into consulting practice very, very early, and then when I finished school, I had. A number of years as a regional manager, big, big management position, but then very quickly, went back to consulting. But then was scooped by a couple of companies, and one of them was a company I was happy to stay in and I ended up working for a commercial team to, you know, raise my financial acumen and do all the stuff, and also the best experiences I still absolutely, you know, hold this guy in great esteem. And I remember that I'd be in these, these meetings with the C-suite, or with executives, like fairly high ranking people, and if I had a point to make, I always had a quote, or I had some research, or I attributed it to some author. And he said, you know, you're making all these good points, and it's very, very valuable, but you have to then cite it. And I said, Well, I come from a historical background, so, like, everything is provable in this kind of thing. He said, I don't think that's it says, I don't think you're willing to own that. I think you want to make sure that you can share the load with some other author or whatnot. And man that stung. That was because he had me nail like he had me totally made. And was one of the most valuable things I learned under his mentorship, because it was a few months later that I had to stand up for an idea to one of the top guys, big multinational corporation and I remember I stood on my own two feet. I made my point, and the point was tough to deliver, and it hit hard, but I felt in that moment like I was in a different gear, right? And it was that, in a sense, one of the facets of self, trust and love was to stand on my own two feet and be and like, you know what you're talking about here. Just go ahead. And it was like an arrival. It was like, I belong here. I know what I'm talking about. I don't have to apologize or whatnot. And I was never the same after that. That was one of those leverage moments.Massimo 17:26Yeah, yeah, one of those bedrock moments that you can always go back to remember what it was like when you truly trusted yourself. And you know, in the organizational context and leadership, you know, landscape, we talk about trust all the time, like leadership. How many books have been written about trust? How often in trust conversations, do we talk about the value of trusting ourselves, or do we ask, How do I know when I trust myself? How do I know when I'm not trusting myself? What do I need in order to be able to trust myself? What's present when I trust myself least? These are questions that are very rarely asked in the broader conversation about trust, it is always about another person or the team, and that's important, absolutely. But I believe, and I found, with the leaders that I've worked with throughout my career, that often when trust is not present on a team, there is trust that is not present for each individual with themselves.  Tim 18:37Oh, 100%. You cannot give away what you don't have. Massimo 18:39Right. Tim 18:40Absolutely impossible. So talk, talk about that a little bit actually, and you know what I'm going to I'm going to do something a little bit off the wall here. I was, saving a question. We have a question every episode, and I was going to save yours till the end, but because we are at this point in the conversation, I'm going to go ahead and and voice it. This comes from Peter Root with Wildfire Robotics, and he asked the question for the next guest, which is you, what are some of those pivotal ways that you build trust with your staff? With clients? Perhaps, you know. So I think you're landing on this now. So why don't you, why don't you flesh that out, speaking to Peter for a moment. Massimo 19:28I love Peter's question. Tim, so thank you for sharing that and the conversation of trust. There's, there's very little that has not, that hasn't already been explored around honesty and transparency, credibility, competence, reliability. But when you think about going into a relationship where you want to build trust, the value of trusting yourself going into that relationship, if I trust myself, I feel grounded. I know my capabilities. I know the limits of my capabilities. I am going to be in a much better place, to be honest, because I am willing to show up in a way that is asking the other person to meet me where I'm at. I'm not trying to be someone that I'm not. I can say, here are the things that I'm good with, and here are the things that I'm not. Lucky for me, I have a huge cadre of other coaches and consultants that I work with clients will come to me and ask me to help them with some body of work that I might not be best suited for, and I know my shortcomings in the areas that I'm not best suited, but that's why I have this community of other talented people to bring them in. So I'm able to approach these conversations honestly and transparently and with confidence that isn't boastful. Now, Tony Robbins talks about confidence as a mindset. It's something that we can, you know, get ourselves into this mindset. And yes, maybe there's, there's some truth to that, but I think that it's actually a way of being. If I'm being honest with myself, then I'm able to be confident because I'm not trying to be something that I'm not. And where we get ourselves into trouble when it comes into relationships and building trust is we make some assumptions around who I need to be in order for this person to trust me, or if we're really, you know, going to the playground as kids, to like me, because so many people actually, they just want to be liked, they want to be included. They want to be picked for kickball, right? But if I trust myself, we could say, hey, like I'm, you can pick me on the kickball team. I'm a good kicker, but I can't catch for anything. They're either going to pick me or not pick me, but at least I don't have to worry about being somebody that I'm not. And they might say, yeah, come on here. I'll teach you how to catch. Great. I want to be a part of the team, but I'm not trying to hide something that might be a limitation and say, you know, just hope the ball doesn't come to me because if it does, I'll be found out Tim 22:03That ability to distinguish when we're trying to develop ourselves and develop that confidence, develop that, I like to use the word fluency, of who we are, so we can be right with it. It's really important to differentiate that from the management of an identity, a visible thing that you want other people to see and that you want to you want other people to think, and that often covers up the guilt or the shame or the scarcity or the fear and you know, we, you often see people that are fronting so hard on something because it's the last place that they want people to actually question them or see what's under the surface, and to be able to let that go. Talk about energy management, I mean capacity. Now we, we've, you know, we're a few years past COVID, not past COVID, but anyway, we're coming out the other side in many ways, but organizationally, we have people that are still tapped. They are stretched capacity-wise, mentally, what a source of energy to not have to keep your deflector shields up, to not have to keep the holographic emitters up, to not have to keep the story going and and manage the and not to say that people do this even consciously. You know that it's not like they know they're putting on some sort of a mask, but that because the mask has been on for so long and it's there as a protection. But if you don't have to keep that up, wow, and just be confident that you're, you're, and I love… you and I both use the word enough a lot, and it's right on the top of your LinkedIn profile, but to just be at peace with the fact that it's like, you know what? This is what you've got. This is what you've got in front of you take it or leave it, and I'm super cool either way. And it's liberating. I recently, well, two plus, yeah, two years ago now, almost coming up on my two-year anniversary, actually had both knees replaced after lots of sports. It was a big surgery, a big pivotal moment in my life, because I've got 19-year-old knees, and not to take the speaking conch chair for too long, but I was following, or I follow this, this coach. She's in a spiritual sort of sector, but she made this point, and she talked about the meditative practice or the realization that, you know, that spark that is our consciousness, isn't it just uses the brain as an organ, and it uses the body as a mechanism, and to almost visualize yourself. I always think of of that scene in Men in Black, where they're eating pierogies, and the face comes open, and it's that little alien. But to realize that you're wearing this meat suit, right, and that you're, this is the way we get around the world is in this meat suit, but it's not you, per se, like it is, but it's not your consciousness. And when I started to think about that on the physical side and said, Well, hey, this is just my meat suit. My meat suit has two artificial needs. My meat suit requires certain things. It's built in a certain way. That means I'm capable of some things and not capable of others. Wow. What a liberating thought, and what an ability to kind of love my meat suit, because I'm not going to get another one anytime soon, and I can sit back and say. Hey, this, takes stock. This is what I like about it. This is what I find challenging about it. But I can love the whole mess and just realize it like it's a, you know, I think people often have more love for their cars than they've got for their body. And that's pretty funny, you know. And so I know that, that we're not talking physicality here, but again, it's that, that ability to say, You know what, even if I'm carrying some family baggage part of my operating system, I can still love that part of myself as I seek to to work with it.Massimo 26:15Absolutely. I mean, Tim, what you just shared is, this example is a beautiful example of what a practice of self-compassion looks like, and it balances the acceptance of what it is that we have with the compassion to take care of what it is that we have, right? So, this isn't a passive practice, this isn't something that is just accept my limitations and don't do anything with them. It's accept them and then, from there, choose what will I do with them? What am I going to let go of and accept and what are the things that I'm going to double down on and continue to improve and change? So it's a very, it's very proactive. This is a very energetic practice, and the energy that we need to do it comes from letting go of that mask or the hologram or all the different ways that you describe structure, which is so true. It the single biggest waste of energy in organizations today is people masking, hiding, parading, politicking, doing all these things to hide who they really are for fear that if someone saw them they would be rejected. And the reality is, the person that they really are is better on all accounts than the person that we pretend to be. We just have to trust ourselves enough to show that to people. Tim 27:41I think it's also really interesting when you're comfortable to lead with who you are, warts and all, and you're rejected, you're getting real feedback. If your mask is rejected, if the image you're putting forward is rejected, you're one step removed. You can actually be kind of deadened to the, to the reality that rejection doesn't really mean that much, no, nor does the praise, you know, or the positive feedback, because we're letting the marionette go first. We're like, you know, one of these guys with the Jim Hensen and it's a puppet. Yes. The puppet can take a lot of abuse.The ventriloquist. Yeah. Tim 28:30Well, you know what? There's so much farther to go. And I just want to really thank you for taking the time, because we've gone deep in the in the time that we've got. So I want to do two things here. Well, maybe three. First of all, I want you to tell everybody what you're most excited about, because you've got some big news. So, and I know you didn't want to really be the guy to come on and talk about it, but man, you gotta because I know I'm inspired to pick a certain something up. So, quick. Let's tell the people. Massimo 28:58Thank you. It is very exciting. My first book, “Human First, Leader, Second: How self-compassion outperforms self-criticism”, is coming out in September, September 10, and people can find it on Amazon right now. And for anyone listening whose interest is piqued around, what is this self-compassion practice? And how do I start? This book is written for leaders and teams to start to develop that practice. And it's not a one-size-fits-all all. It's a choose your own adventure, and it will lead towards a place where that energy isn't being wasted and trying to be somebody you're not, but being your best self as a leader. Tim 29:40If you had one, well, if you had one wish for anybody listening today, what would it be? Massimo 29:43Go do something kind for yourself. Tim 29:45It doesn't have to be big. It doesn't have to be profound. Go do something kind for yourself. Massimo 29:51Go do something kind for yourself. Take a five minute break in between meetings and get some fresh air. Go stand in the sunshine. Drink a nice cold glass of water. Call an old friend. Doesn't matter what it is, you're worthy of it. You're worth it. And Tim, I know there's a question that I should be asking for the next guest, correct? Tim 30:09Yeah, what's, what's, what do you have on your mind? Massimo 30:12What is the one thing that you are most afraid to let go of? And who would you be if you did? Tim 30:19If people want to get in touch with your mouth. Where can they find you? Massimo 30:22Massimobackus.com, I'm on LinkedIn. I'm pretty sure I'm the only Massimo Backus out there. And please reach out. And if you buy the book and read it, I want to hear what you think. This is something that I felt called to do. I had an epiphany. I want to share it with other people, and I take no ownership of the idea of self-compassion. I think I've been called to be a messenger, one of many, I hope to share the value of it. I don't see how the world could not be a better place if we all learn to be a little bit kinder to ourselves. Tim 30:54Love it. Okay. Mas, thank you so much for taking the time to join me today. It was a real pleasure. Massimo 31:02Thank you, Tim. Talk to you soon. Tim 31:06We'll be in touch when it comes to your launch party. Tim 31:11Thank you so much for listening to Sweet on Leadership. If you found today's podcast valuable, consider visiting our website and signing up for the companion newsletter. You can find the link in the show notes. If, like us, you think it's important to bring new ideas and skills into the practice of leadership, please give us a positive rating and review on Apple podcasts. This helps us spread the word to other committed leaders, and you can spread the word too by sharing this with your friends, teams and colleagues. Thanks again for listening, and be sure to tune in in two weeks time for another episode of Sweet on Leadership. In the meantime, I'm your host, Tim Sweet, encouraging you to keep on leading.

You are inside your business, looking out.The customer is outside your business, looking in.Your inside-out perspective makes you blind in one eye.Confirmation bias makes you blind in the other eye.You cannot see yourself the way your customer sees you. You imagine how they see you based on your mission statement, your policies and procedures, your employee training, and your good intentions.But you alone know those things, see those things, and care about those things. Your customer doesn't know, doesn't see, doesn't care.Bad ads talk about all the things the customer would care about if they knew everything that you know.Good ads talk about what the customer already cares about.When you have convinced an ad writer to see your business in the same way you do, that ad writer has nothing left to offer you but flattery.I'm not trying to offend you, friend. I am trying to open your eyes.Why do so many business owners think effective advertising can be discovered by studying the data?Bob Hoffman is an old ad guy like me. I've never met him, but I like him.Bob writes,“Our industry is drowning in math and starving for ideas. We need people who can dream shit up. We need impractical, illogical people. We have plenty of data. We need more of the opposite. We have forgotten that the only unique benefits we can provide to clients is imaginative thinking and creativity. Everything else, aside from ideas, they can get somewhere else. Good ideas are good ideas. Things that are entertaining, interesting and uplifting will always be attractive to everyone.”“On social media, for every success there are 10,000 failures. You have to be really good at it and there are very few people that can do it. Why are 97 per cent of all ads, books, movies and films crappy? Because it's really, really difficult to make good stuff. And it's the same with social media. Most of it is worthless and has no creativity or imagination to it.”Instead of look at the data, we should be looking at first principles.“First principles is kind of a physics way of looking at the world. You boil things down to the most fundamental truths and say, ‘What are we sure is true?' … and then reason up from there.”– Elon Musk, Tesla and SpaceX“Good inventors and designers (and marketers) deeply understand their customer. They spend tremendous energy developing that intuition. They study and understand many anecdotes rather than only the averages you'll find on surveys.”– Jeff Bezos, Amazon.com“Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them… Indeed, the single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas.”– Peter Thiel, PaypalGreat ad strategies are discovered when we return to first principles.These are the first principles of effective ad creation.Don't try to convince the customer to think and feel like you do. Learn how to think and feel like the customer.The customer isn't looking for a product or a service. They are looking for transformation.Those first principles will never change.Everything else is execution, which requires impractical, illogical people who can dream shit up.Roy H. Williams“Life is only a set of pictures in the brain, among which there is...

Bob Hoffman - Head Men's Coach at University of Central Oklahoma 

Bob Hoffman - Head Men's Coach at University of Central Oklahoma 

Bob Hoffman - Head Men's Coach at University of Central Oklahoma 

Bob Hoffman - Head Men's Coach at University of Central Oklahoma 

Joining Bobby to go through the top business stories in the Saturday papers was Bob Hoffman of Vista Executive Search Caroline Bocquel, CEO of Bord Iascaigh Mhara

Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman  ABOUT THE BOOK: In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in the hundreds of billions - will be completely wasted. Not for the usual reason - their advertising stinks - but for another, darker reason. They have been cheated, conned, and robbed. It has been clear for about a decade that a great deal of online advertising is crooked. It is a black box. Money goes in and nobody knows what comes out. Between ad fraud, made for advertising sites, hidden middleman fees, crooked publishers, unreliable data, unreliable reports, viewability issues, click fraud, false attribution, consumer inattention, and the utter lack of transparency, advertisers are being fucked blind. The book should be of particular value to executives (like CEOs and CFOs) who cross their fingers and hope their marketing people know what they're talking about (Spoiler alert: They don't.) It's also for marketing people who believe their suppliers give them accurate information (Spoiler alert: They don't.) It's also for media buyers who think they know what they're buying (Spoiler alert: They don't.) It is written in simple English, so you don't have to be a tech-head to get it. And, best of all – the book is free!   ABOUT THE AUTHOR: Bob Hoffman is the author of several best-selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing. His books include: Marketing Stinx ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy  Advertising for Skeptics Laughing at Advertising BadMen: How Advertising Went From A Minor Annoyance To A Major Menace AND Marketers Are From Mars, Consumers Are From New Jersey ... all of which have been featured on The Marketing Book Podcast.   He is the creator of the popular “Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider. Bob was the CEO of two independent agencies and the U.S. operation of an international agency.  Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.  And, interesting fact – he is now a member of a VERY exclusive club with 3 other authors - The Marketing Book Podcast 7-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/inside-black-box-bob-hoffman 

Did you know marketers will spend more than $650 billion on online ads this year? Or that a surprisingly massive chunk of this spending will be completely wasted?This week, Elena, Angela, and Rob discuss Bob Hoffman's recent book, Inside the Black Box, which highlights one of the dark sides of online advertising—ad fraud. As marketers, we all know ad fraud is a problem. But it might be even worse than we thought. Shockingly, WFA says that by 2025, ad fraud may be the second largest source of criminal income on the planet.Topics covered:   [00:45] Introducing Inside the Black Box[02:30] Why programmatic media buying is subject to fraud[07:30] What's wrong with MFA sites[12:30] Types of ad fraud[16:30] Ad viewability across ad formats[19:00] How to prevent and reduce wasted ad spend   To learn more, visit marketingarchitects.com/podcast  Resources: Inside the Black Box by Bob Hoffman, 2024: https://typeagroup.createsend.com/campaigns/reports/viewCampaign.aspx?d=d&c=FC142680CDB9311A&ID=C0C74A04140F82EE2540EF23F30FEDED&temp=False&tx=0&source=Report Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

A deep dive into the problematic state of online advertising, from its lack of effectiveness to its societal impacts. Show notes* Find ‘Adscam' + the free ebooks on Bob's website * Bob on LinkedInCreative business companyOne of the biggest challenges in my own career has been trying to convince business leaders that their ‘brand' is one of the most important assets of their company.That's why this episode is sponsored by Creative Business Company, a strategic consultancy on a mission to make brand more accountable and effective.They take the lessons they've learned from over a decade of experience working with big brands like Morningstar, Formula E, and Shell, and adapt them to work with smaller, fast-growing companies to help them get more attention, convert leads and drive sales.So if you're trying to get the budget for ‘brand', create messaging that converts, or lower your cost of acquisition, check out Creative Business Company for ideas, evidence and tools that will help you make an impact fast.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

Joining Bobby to run through the top business stories from the Saturday papers is Bob Hoffman of Vista Executive Search and Susan Hayes-Culleton of Hayes Culleton

On this episode of Listen Loudly, Prentice Howe shares a profound lesson about teamwork and leadership which he learned from his experience at the Hoffman Institute.  He discusses how a teacher compares the dynamics of geese in flight in keeping a team unified and motivated. Just as geese fly farther together when they support each other, we discover how viewing team cooperation through this lens can strengthen our own abilities as leaders.  Tune in to learn practical insights on how you can effectively rally your team with the same resilience and cohesion exhibited by the geese in formation, only here on Listen Loudly.    Show Notes Hoffman Institute - The Hoffman Quadrinity Process®, founded by Bob Hoffman in 1967, is a week-long residential and personal growth retreat that helps participants identify negative behaviors, moods, and ways of thinking that developed unconsciously and were conditioned in childhood. The Goose Story - The passage compares the flight formation of geese to teamwork and cooperation. Geese flying in a V formation conserve energy and increase their range. They support each other, taking turns leading and honking to encourage speed. When one is sick or injured, others stay with it until it recovers or dies. The passage highlights the importance of standing by each other, akin to geese behavior.   Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn 

MKTG STINX by Bob Hoffman ABOUT THE BOOK: From the Author – "There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful most of it is. Well, now there is." ABOUT THE AUTHOR: Bob Hoffman is the author of several best-selling books about advertising. He is also among the most sought-after international speakers on advertising and marketing. His books include, ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy, Advertising for Skeptics, Laughing at Advertising, BadMen: How Advertising Went From A Minor Annoyance To A Major Menace, and Marketers Are From Mars, Consumers Are From New Jersey – all of which have been featured on The Marketing Book Podcast.   He is the creator of the popular “Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider.   Bob was the CEO of two independent agencies and the U.S. operation of an international agency.  Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.  And, interesting fact – in his youth, he responded to a want ad and was hired to be a writer of adult fiction. He lasted one day at that job. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/mktg-stinx-bob-hoffman  

Kevin Rempel, 2014 Paralympic bronze medalist in sledge hockey, is today's guest. Listen in as Kevin shares his incredible life story and the wisdom he's gained. Kevin was paralyzed in a Motocross accident when he was 23. He was never supposed to walk again, but, as he says, he made it to his feet to walk again with a little bit of luck and a lot of hard work. Four years earlier, his father, was paralyzed in a hunting accident. His father severed his spinal cord, making it impossible for him to walk again. Kevin thought that he and his father would draw closer together after his accident; instead, it drove them further apart. Kevin came to understand that what was happening was a negative love relationship with his father. This discovery prompted him to attend and complete the Hoffman Process. Driven to be different from his father, Kevin worked hard in his drive to walk again. It ultimately took him four years to fully stand and walk on his own, day in and day out. You'll hear a lot of love, understanding, and wisdom in Kevin's story about his father. He shares how his attitude toward and understanding of his father changed after the Process. Kevin's transformation comes from seeing that his father was a good Dad, yet he had patterns. It is a testament to Bob Hoffman's words, "Everyone is guilty, no one is to blame." Kevin realized his second chance at life wasn't from learning to walk again. Instead, his second chance came when he learned to love himself and live as someone who truly loves himself. Discover more about Kevin Rempel: Kevin Rempel is a 2014 Paralympic bronze medalist in sledge hockey. After being paralyzed at the age of 23, Kevin not only learned how to walk again, but overcame the mental battle of both depression and living with a disability to rebuild his life, and eventually reach the Paralympic podium in sledge hockey. Kevin is an expert in change management, mental health, and resilience, delivering his inspirational message about adopting The Hero Mindset, where you focus on small things that make a big difference to help you too, become a hero in your own story. Kevin is the author of, Still Standing: When You Have Every Reason To Give Up, Keep Going. In addition to corporate presentations, Kevin is also a business coach for athletes and leaders using strategies from The Hero Mindset Blueprint to help build confidence, adopt healthy and predictable patterns, and accept radical responsibility in cultivating a confident and empowered mindset to drive results and embrace change.  Discover more about Kevin here. Follow Kevin on Instagram, Facebook, and LinkedIn. As mentioned in this episode: David Neagle, Business Coach Motocross Negative Love Relationship with Parents: Described in A Path to Personal Freedom and Love. Download PDF. Kevin's Valentine's Day post on Instagram. Kevin shares his full-sleeve tattoo on Instagram, which contains themes from his Process. Kevin's experience at the Hoffman Process: https://kevinrempel.com/blog/the-hoffman-process-seven-days-to-change-a-lifetime/  

Joining Bobby to run through the top stories from the business pages this morning are Louisa Meehan of Woodview HRM & Bob Hoffman of Vista Executive Search.

Bob Hoffman - the community builder responsible for shaping our southern MN community! You name it, Bob's helped with it. As the former VP at Minnesota State University Mankato, former VP of Taylor Corporation, former CEO of Greater Mankato Growth - our guest this week has had a rich impact that spans multiple generations. From earliest influences to biggest career risks, this self-proclaimed “country boy” from Renville MN thoroughly delighted us with his stories of mentorship and community. Stay tuned for minute 2:09:19, where Bob shares his life's purpose

100 % Hustle Podcast 6 – Series of Guests Host: Vicki Hamilton, Senior Executive with International consulting experience. Founder & CEO of Executive Ideation Topic: Cultivating Positivity & Kindness: Daily Practices for an Improved World. Guest: Bob Hoffman, public relations manager at Wharton Center. Guest Bio: Bob Hoffman, a longstanding figure in mid-Michigan, has spent over 22 years as the public relations manager at Wharton Center. You'll also find him co-hosting WSYM FOX 47's Morning Blend on weekdays and leading the uplifting segment, Good Neighbors, airing on TV 47 each Fridays. Bob founded ePIFanyNow™ in 2009, a kindness initiative empowering individual to create a revolution of positive, transformational experiences through acts of kindness. This kindness platform has grown in popularity to include the annual Y-PIF (Youth Passing It Forward Awards) and the Chris Rosati Hero Award which honors adults who are making the world a better place for future generations. Bob travels across Michigan as a motivational speaker, guiding workshops on goal development and leadership. His latest workshop, The Power Within, is all about helping guide people to find their individual passion and use it in their daily lives. Acknowledged as the 2023 Volunteer of the Year by Michigan Governor Gretchen Whitmer, Bob's commitment to service extends through various accolades, including recognition from the U.S. House of Representatives and the State of Michigan for his dedicated efforts. Bob extends his dedication by volunteering on boards for organizations like the Dr. Martin Luther King Jr. Commission of mid-Michigan, McClaren Greater Lansing Foundation, and the Michigan Animal Health Foundation. His passion for uplifting communities' echoes in his tireless volunteerism. Blog Summary: Bob Hoffman discusses the importance of positivity and kindness in our daily lives. Hoffman explains how simple acts of kindness not only benefit others but also enhance one's own sense of fulfillment and connection. He explains that small acts of kindness, whether it's a smile, a kind word, or thoughtful gesture, are all recognized as powerful tools for ‘Paying It Forward' and creating a more compassionate world. For more info, email: bobhoffman11@gmail.com » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN's YouTube: www.youtube.com/channel/UCqNX… » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/

Bobby is joined by Linda Daly, Business Reporter with the Sunday Times and Bob Hoffman of Vista Executive Search to discuss the business stories making the rounds today.

This week, we went meep meep past Contagious HQ to catch an ACME wielding Alex Jenkins.  As Managing Partner at Contagious, Alex's industry knowledge encompasses a treasure trove of past campaigns, current narratives, and future predictions. Part editorial, part consultancy, part research, Contagious believes in the best version of our industry, one where creativity wins.  After trying to crush us with a Greco-Roman catapult, Alex talks to us on his wonderfully wiggly career path, having his marketing budget poached by Girls Aloud, feeling like Wile E. Coyote after education, Contagious as a triaging function, walking around a problem, the current state of creativity, anti-creative forces, Most Contagious 2023, David Lynch, and French supermarkets.  That's not all folks, he also explains what we've always known deep down...that Les Binet and Peter Field are one of your 5-a-day.   Follow Alex on LinkedIn and Twitter  Here's Contagious  Get your tickets to Most Contagious (use promo code "GASPMOCO" for 30% off the full price of a ticket)  Go gorge on our episodes with Bob Hoffman and Richard Huntington Here's the ad by Ruavieja  And a clip of Angelo Badalamenti explaining how he wrote the Twin Peaks soundtrack  Timestamps (01:44) - Quick fire questions (03:04) - His first jobs, music, creativity, and feeling like Wile E. Coyote after  (09:25) - Having his marketing budget stolen by Girls Aloud  (10:45) - His role at Contagious, triaging, and how they stay objective  (16:49) - The state of creativity in advertising, anti creative forces, and why Les Binet might be one of your five a day  (30:40) - Most Contagious 2023  (38:40) - Listener questions  (46:46) - 4 pertinent posers  Alex's book recommendations are:  R.U.R. by Karel Capek  The Human Use Of Human Beings by Norbert Wiener  Essays by George Orwell  Invisible Ink by Brian McDonald  Lynch on Lynch by David Lynch  Good Strategy Bad Strategy by Richard Rumelt 

During the 2020 election, I recorded an episode with Marissi Ingrasci, a teacher and coach from the Hoffman Process. The episode featured a practice called a Quadrinity Check, also known as a Quad Check, that holds space for us to check in with the five aspects of our being - Body, Emotional Self, Intellect, Spiritual Self, and Spirit Guide. With so much going on at the time, I wanted the episode to feel like a moment of respite and a helpful tool that my community could go back to at any time of grief or anxiety. In the past two weeks, it's been something I've come back to often while watching the devastating events unfold in the Middle East. I hope that this episode gives you a sense of calm amid the chaos, and serves as a reminder to take care of ourselves so we can best take care of our communities. The Hoffman Quadrinity Process®, founded by Bob Hoffman in 1967, is a week-long residential and personal growth retreat that helps participants identify negative behaviors, moods, and ways of thinking that developed unconsciously and were conditioned in childhood. To learn more, visit https://www.hoffmaninstitute.org/Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez. Sponsored byVionic www.vionicshoes.com/FRIEND code FRIENDEbay: www.ebay.comSakara: www.sakara.com/FRIEND code FRIENDProduced by Dear MediaThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joining Bobby to take a look at the business stories hitting the headlines is Susan Hayes Culleton"The Positive Economist" MD of Hayes Culleton as well as Bob Hoffman of Vista Executive Search.

Joining Bobby to take a look at the stories that are making an impact on the front pages & the business pages of today's papers is Bob Hoffman of Vista Executive Search, and Susan Hayes Culleton of Hayes Culleton.

Mary Arden, a beloved Hoffman Process teacher and coach, taught the Process for nearly 30 years. In this spirited and delightful conversation with Drew, Mary shares her experience taking the Process, teaching the Process, and working directly with Bob Hoffman. She also, lovingly, shares her experience of being with her beloved partner, Jim, while he was alive and now after his passing. Mary bridges Earth and Spirit as she speaks of her life, relationships, and work to help facilitate wellness and healing in people so that our world can know this profound and practical relationship between the two, between Earth and Spirit. One of Mary's profound experiences during her own Process was feeling deeply rooted in the Earth. The work she did there brought her into her own body and a direct embodied relationship with Earth. Mary also shares that the Process teaches us "that there is a whole realm that is a spiritual realm and we get to be in that by choosing." From an early age, Mary learned that we are here to be of service. Her older sister had an intellectual disability. (Mary uses the term, mentally retarded, which was the predominant term used in Mary's early years as a child in the 1940s.) She shares how very different things were then and how remarkable her parents were in their response to how to raise Mary's sister, during this time. Her parents' response had a direct impact on Mary and her life. Those of us who know Mary, and truly all who have taken the Process since Mary started teaching and working to help shape the Process into what it is today, have deeply benefited from her dedication to serving her students and this beautiful relationship between Life and Spirit. We hope you enjoy this conversation with Mary and Drew. More about Mary Arden: Mary Amrita Arden holds a Bachelor's degree in Humanities, a certificate in Secondary Education, and a Master's degree in public health. She is also a certified Neuro-Lingustic Programming coach. Mary taught the Hoffman Process from 1991 to 2019. She once shared that what was most meaningful for her about teaching the Hoffman Process was "facilitating people to a healthy way of holding their life – listening to their inner wisdom, finding strength in their essence/spirit, learning true self-compassion, and living a fulfilling life of connection, love, and presence." In Mary's own words, what she got from taking the Process was "a deep sense of my essential worthiness, separate from any role or achievement, and a way to live passionately with an open heart, connected to spirit.” Mary is now retired and lives in California. As mentioned in this episode: 1970 Book, Diet for a Small Planet Bob Hoffman, Founder of the Hoffman Process The Negative Love Syndrome: Watch this video Describing the Negative Love Syndrome Download A Path to Personal Freedom and Love, which describes the Negative Love Syndrome Book by Bob Hoffman: No One is to Blame Human Potential Movement An awakening to the understanding that... "we are more than just these human beings who have a job and raise a family. That we're spiritual beings having a human experience." Mary Arden Enneagram (Type2): THE HELPER The Caring, Interpersonal Type: Generous, Demonstrative, People-Pleasing, and Possessive Francis Weller Francis Weller, MFT, "is a psychotherapist, writer, and soul activist. He is a master of synthesizing diverse streams of thought from psychology, anthropology, mythology, alchemy, indigenous cultures, and poetic traditions." The Wild Edge of Sorrow and the First Gate of Grief: Mary reads a section on the first gate of grief from Francis' book, The Wild Edge of Sorrow. You can learn more about these stages of grief from Francis Weller here. https://media.blubrry.com/the_hoffman_podcast/content.blubrry.com/the_hoffman_podcast/Drew_and_Mary_Arden_Podcast_Final.mp3

  Kani on the Yangze River Kani Comstock, beloved Hoffman teacher, first learned about the Process in 1985 from her brother who was working with Bob Hoffman. Her brother gave her Bob's book to read. She was 'blown away' by what she learned and did the Process in January of 1986. Kani went on to become the Hoffman Institute's Director shortly after and, together with Bob, started Hoffman International a few years later. Following this, she became a Hoffman teacher and taught until her retirement almost three decades later. Kani's whole family has done the Process, including her mother, her three siblings, and some of her in-laws. She shares a particular moment from her Process when she fully realized the powerful hold negative patterns have on us. As she worked to release the patterns she had taken on from her mother, she realized they kept trying to reassert themselves within her. She was able to see and feel their tenacity. She came away realizing just how important the work of the Process is in helping people find the freedom to live from their own essential nature. Kani's effervescent spirit and joy are evident in this conversation with Sharon. Kani has loved the Hoffman Process from the day she first learned of it. She loves that the Process offers a place where we can come to know ourselves as our true selves. Educated as a scientist, Kani shares how she has learned to listen to and follow the voice of her Spiritual Self or Essence as she sometimes refers to it. More about Kani Comstock in her own words: Kani and Bob Hoffman As a driven workaholic, I discovered an ease I had never known before when I completed the Hoffman Process. It was February 1986, within just months of the new 7-day Process residential format. Soon after that, I was asked by Bob Hoffman to direct the Institute, organize its growth, bringing it to other countries around the world. In 1990, I also became a Process teacher which became my true love. I slowly transitioned into full-time teaching and coaching. Bob was delighted when Marisa Thame, Director of Hoffman Institute in Brazil, and I collaborated to write, Journey into Love: Ten Steps to Wholeness. Journey into love is available in English, Spanish, and Portuguese. Later in collaboration with my sister, Barbara Comstock, also a Hoffman Teacher, we wrote, Honoring Missed Motherhood: Loss, Choice, and Creativity. Initially, I earned a Bachelor's degree in Biology and a Master's in cell physiology and biochemistry. I was working on my Ph.D. when a personal tragedy led me to dramatically change my path. I moved to Tokyo to teach English as a Second Language (ESL) and eventually became the first non-Japanese to direct the Japanese school. Four years later and back in the United States, I founded a college-based ESL center and internationalized the college curriculum. Next, as Vice-President of a student exchange organization, I designed programs and traveled regularly to Asia, finally experiencing China, a childhood dream As mentioned in this episode: Barbara Comstock, Kani's sister and Hoffman teacher Ashland, Oregon What is Hospice? Oregon's Death with Dignity Act Osher Lifelong Learning Institute at Southern Oregon University in Ashland, Oregon.   https://media.blubrry.com/the_hoffman_podcast/content.blubrry.com/the_hoffman_podcast/Sharon_and_Kani_Comstock_Podcast.mp3

Beloved Hoffman teacher and coach, Chris Sansone, completed the Hoffman Process in November 2013. Chris came to the Process feeling challenged in every area of his life, except for his good health. After doing deep work in the Process, Chris experienced a profound simplicity in the way he was able to heal his past and forgive his parents. Prior to Hoffman, Chris was in commercial real estate. He was well-educated and highly qualified and experienced great financial success. But, he wasn't happy. As Chris thought about his career moving forward, he remembered back to the calling he felt when he first started working - helping guide people through transformational growth in some way. Once he landed at the Process, he felt that call again and answered by applying to become a Hoffman teacher. Now, Chris lives connecting to the frequency of his Soul. He shares with us that we each have a longing that can feel like melancholy, loneliness, and even wistfulness. As he says, we must attune to our Soul by attuning to this longing. By doing so, we learn to follow the call of our Soul. Listen in to hear how Chris connects with this longing and to a poem he wrote while in deep contemplation with his Soul. More about Chris Sansone: As a Hoffman teacher, Chris says, “To serve and see others open up to who they truly are is a remarkable experience. Students reach inside and find answers within themselves for living fully and authentically.” As for his own Process experience, Chris shares: “I unearthed two gifts – knowing that my own happiness truly is a personal choice, and deep forgiveness for both my parents and, of myself. These have opened me to loving and living as I had only previously imagined possible.” He adds, “Years ago I had a personal awakening about my role, as a highly advantaged cis-gendered white male in racial and gender inequities. That has broadened my own sense of responsibility and spawned greater personal and spiritual growth in my life." Chris holds a doctoral degree in Human and Organization Development. He is blessed with his life partner and wife, Maria Velasco, two sons Kellen and Andrew, and stepdaughter Carina. He lives in Longmont, Colorado, where he enjoys the outdoors, especially fly fishing. As mentioned in this episode: *Rejuvenated Process: Originally, Bob Hoffman did the work that happens at the Process with people in individual sessions. Then, in the early '70s, the Process was done in a group setting for the first time, with participants meeting weekly as they did the work of the Process. A few decades later, the Process became an in-person retreat with participants coming together for eight days. In 2013, the Hoffman Process was rejuvenated into the seven-day Process it is today. Hoffman Process Visioning: Visioning is a powerful aspect of the work you do at the Process. "Visioning can transform your life. Your life can expand and become more vibrant than you thought possible. You can call forth a vision for your life from your Spiritual Self – your essence." continue reading and download here. CTI (Co-Active) Model of Coaching: "Since 1992 CTI has been working with coaches and leaders around the world, helping them navigate toward stronger relationships, integral solutions, and creating meaningful impact in the world." Read more here. Sicilian: A Sicilian is a native or inhabitant of Sicily or a person of Sicilian descent. Sicily is one of the twenty regions of Italy. An island in the Mediterranean, it is located near the "toe of the boot" of Italy. Learn more... Fielding Institute Doctoral Program: Chris mentions the Fielding Institute where he earned his Doctorate in Human and Organization Systems. Discover more here. Myers-Briggs: "The purpose of the Myers-Briggs Type Indicator® (MBTI®) personality inventory is to make the theory of psychological types described by C. G. Jung understandable and useful in people's lives.

In this solo episode, I share my experience of going through The Hoffman Process recently. I wasn't planning on doing an episode on this, however there were a LOT of requests for me to talk more about it.  So here we are! The Hoffman Process was created by US psychotherapist Bob Hoffman 55 years ago and is a week-long residential and personal growth retreat that helps participants identify negative behaviours, moods, and ways of thinking that developed unconsciously and were conditioned in childhood. As I share in this episode, I first heard about it it 2020 and 2022 was the year I committed to completing the Process. I share my personal experience of the Process, the greatest realisations I had during it, how it has changed my life and business, the tools I continue to use afterwards, and whether or not I would recommend it.   To find out more about The Hoffman Process, visit hoffmanprocess.com.au, and you can have a free phone consultation with a facilitator to see if the Process is right for you.See omnystudio.com/listener for privacy information.

*Use code VINTAGE to save 10% on HomeGymCon Tickets Episode Outline (2:30) Used Market Discussion (7:26) Zuvers (9:01) Jan Dellinger - Last living employee who worked under Bob Hoffman (14:30) Vintage Equipment Pricing & Maintenance (18:40) Zach's Gym (24:13) Training Kids Now vs. Back Then (34:17) Black Widow Training (37:33) Unique Welds (39:27) Lessons on Buying Weights from Zach Even-Esh (46:03) Ultimate Warrior (54:06) Time Capsule Game Follow Zach's Website Visit vintageweightspgh.com for additional information on vintage weights. Follow Rob on Instagram and YouTube Subscribe to Garage Gym Radio Stay in the loop with all things home gym by subscribing to Knurled News

Dr. Michelle Robin, chiropractor, author, and healer, completed the Hoffman Process in 1997. After decades of a life of service to humanity's well-being, Michelle has a lot of wisdom to share. In this conversation with Liz, Michelle reflects back on her time at the Process and the 25 years since. Michelle came to the Process because she realized she'd lost her sense of joy. She left with the profound realization that she isn't broken and never was. She shares that she left no longer carrying that dark cloud of not-enoughness. Michelle shares her sense of and vision for a life of well-being. One of the beautiful takeaways from Michelle is how vitally important it is to be part of a community, especially one that is vibrantly alive and caring. Listen in to hear this wisdom about living a vibrant life. And listen all the way to the end to hear Michelle's wishes for you and the coming year. More about Michelle Robin: Michelle is the founder of Small Changes Big Shifts®, Big Shifts Foundation®, and the Kansas City Wellness Consortium®, but more importantly, she is a visionary for the well-being of many generations. With a 30-year chiropractic practice in Kansas City, Michelle has become a national influence and memorable leader in the wellness industry. Her simple framework – called the Quadrants of Well-Being – is the key to what many people have been looking for when it comes to discovering their best life. Michelle has spent the majority of her career helping people make small changes that ultimately create the biggest shifts in their well-being. As a chiropractor, author, teacher, holistic healer, podcast host, unshakable optimist, international speaker, and passionate advocate for generational change, Michelle has left an impression on thousands of lives by helping them find their unique path to wellness and enriching their purpose in life. Learn more about Michelle on Facebook, Instagram, and LinkedIn. Find out more about Your Wellness Connection on  LinkedIn and Facebook.   https://media.blubrry.com/the_hoffman_podcast/content.blubrry.com/the_hoffman_podcast/Liz_and_Michelle_Robin_Podcast.mp3 As mentioned in this episode: Crystal Jenkins: Michelle's partner is Crystal Jenkins, Hoffman teacher and coach. Crystal holds a B.S. in education and a Master's degree in counseling. She is trained in EMDR and the Enneagram and is a certified Daring WayTM facilitator. Read more about Crystal here. A Path to Personal Freedom & Love: Written by Bob Hoffman, this booklet offers substantial insight into the principles upon which The Hoffman Process is based. Read or download the booklet here. Chiropractic: In the chiropractic model, people are sick for three reasons: Thoughts, Trauma, and Toxins. Read more about these here. Dr. Richard Yennie: "In 1968, Dr. Yennie founded the Acupuncture Society of America, which was the first professional acupuncture association in the USA (NCCAOM was founded in 1982.) During the 1960s and 1970s, Dr. Yennie brought in the best teachers and healers from China, Japan, and Korea to teach acupuncture classes to healthcare professionals in the chiropractic, medical, osteopathic, and veterinary fields." - Miridiatech.com Chinese Medicine & Three Sources of Chi (or Qi): Original Lifestyle Chi, Soul Chi, and Chi from our parents. Learn more about Chi/Qi here. Qigong: "Qigong, pronounced “chi gong,” was developed in China thousands of years ago as part of traditional Chinese medicine. It involves using exercises to optimize energy within the body, mind, and spirit, with the goal of improving and maintaining health and well-being." - National Center for Complimentary and Integrative Health Feng Shui: "Feng shui, sometimes called Chinese geomancy, is an ancient Chinese traditional practice that claims to use energy forces to harmonize individuals with their surrounding environment. The term feng shui means, literally, "wind-water"." Wikipedia

  Wonder why the Hoffman Process works so well on many levels? Listen in as Volker Krohn, psychotherapist, Director of Hoffman Centre Australia/Singapore, and Director of Hoffman International shares his experience of and insights into the Process. Born in Germany, Volker found his way to Australia after spending a short time in the United States. In the late '80s, he attended the second Process ever held in Byron Bay, New South Wales. Bob Hoffman was his Process teacher as well as his Process teacher trainer. In this conversation between Volker and Drew, we learn some fascinating things about the Process. Volker reminds us that the Hoffman Process is a psycho-spiritual process. As such, it supports the integration of the psychological and spiritual natures within us. With a background as a psychologist as well as his studies in spirituality, Volker shares his sense of what happens underneath the surface of the Process. Through his experience of decades of teaching the Process, Volker speaks to the heart of what the Process does. He says the Process helps each of us come to live in accordance with the intrinsic values of our hearts. He goes on to add that we aren't our thinking and we're not our feelings, rather these are aspects of our ego structure. Ultimately, the Process helps us come back into Presence and back into peace with ourselves. Volker beautifully encapsulates the Process as one that re-initiates us into our own humanity and into the family of humanity. Settle in for this beautiful conversation. Be prepared to come away with a deeper sense of your place in the family of humanity. More about Volker Krohn: Volker Krohn is an accomplished psychotherapist and has been the director of the Hoffman Centre Australia/Singapore since 1991. He is also the director of Hoffman International. He was personally trained by Robert Hoffman in the late 1980s and is a senior supervising facilitator of the Process. Volker's extensive professional background includes Family Therapy, Self-Psychology, and Creative Arts Therapy as well as organizational development. He also speaks and writes widely on emotional healing, re-education, and spiritual renewal, through the exploration of early childhood conditioning. Volker is passionate about helping people to improve their emotional and spiritual intelligence and has inspired thousands of Hoffman graduates in Australia and worldwide to live from a place of self-acceptance and gratitude claiming compassionate leadership in their life. As mentioned in this episode: The Arakwal and Bundialung Nation: Hoffman Centre Australia's retreat site is part of the Arakwal national park. The Arakwal are part of the Bundialung Nation. Teach Your Children by Crosby, Stills, Nash, and Young The lyrics that Volker mentions: Teach your children well Their father's hell did slowly go byAnd feed them on your dreamsThe one they pick's the one you'll know by Read the full lyrics here and listen on YouTube. Two Spiritual Paths: The Yana Path - the path of understanding. For instance, Zen Buddhism follows the Yana path. The Bhakti Path - the path of devotion. For instance, Sufism follows the Bhakti path through prayer, dancing The Enneagram: 3 basic human instinctual drives, Claudio Naranjo, and the 27 Enneagram sub-types. How climate change is affecting us: Climate Anxiety and Climate Depression University of California research on the Hoffman Process: Several different scientific research studies have been conducted about the Process – on the methodology and its aftereffects. One of the most significant studies was done by Professors Michael R. Levenson and Carolyn M. Aldwin, of the University of California, Davis. Their three-year, grant-funded research study shows that Hoffman Process participants experienced lasting significant reductions in depression, anxiety, and obsessive/compulsive tendencies, coupled with lasting significant increases in emotional intelligence,

ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds and Became a Threat to Democracy by Bob Hoffman About the Book: In 2017, Bob Hoffman wrote BadMen: How Advertising Went from a Minor Annoyance to a Major Menace. It was selected as Best Of Marketing, 2017 by The Drum. Five years later Bob revisits advertising's tracking-based online advertising industry and finds it far more corrupt and dangerous than ever. In ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds and Became a Threat to Democracy, Bob concludes that the tracking-based online advertising industry is “a criminal racket of epic proportions. It is a giant worldwide scam – organized crime at a global scale that has been normalized by involving virtually every major corporation, every pretty-sounding trade organization, and the entire advertising, marketing, and digital media industry." About the Author: Bob Hoffman is the author of five Amazon #1-selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing. His books include BadMen: How Advertising Went From A Minor Annoyance To A Major Menace, Marketers Are From Mars, Consumers Are From New Jersey, Advertising for Skeptics, and Laughing at Advertising, all of which have been featured on The Marketing Book Podcast. He is the creator of the popular Ad Contrarian blog, named one of the world's most influential marketing and advertising blogs by Business Insider. Bob was the CEO of two independent agencies and the U.S. operation of an international agency. Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world. And, interesting fact – In his youth, he responded to an employment ad and was hired to be a writer of adult fiction. He lasted one day at that job. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/adscam-bob-hoffman

Andy Milberg, beloved Hoffman teacher and coach, has been teaching the Hoffman Process since August 1991. Bob Hoffman taught in Andy's Process and trained Andy to become a teacher. Andy tells us it is a privilege and an honor to stand beside students who are committed to making a lasting change in their lives. As he says, "They've made a serious commitment in preparing for the Process." He goes on to add that most of the time people get "more than they even know they want" from the Process. While the Hoffman Process is deeply grounded in science, something we know from scientific studies, the spiritual part of the Process can be difficult to define. Andy shares that the structure of the Process supports things to happen that he cannot explain or understand. The Process structure also supports him as a teacher to show up in a way that he can neither strategize nor plan for. Andy calls it the "magic of the moment." This magic, mystery, and the miraculous go hand in hand with science to produce the amazing results we experience during the Process. In the late '90s, Andy wrote a portion of the Process that happens at the very end as we say goodbye to those we've become so close with. He refers to it as, "I Am, We Are." Listen to this beautiful conversation with Andy and Drew to learn more about what it's been like for Andy to teach the Process. More about Andy Milberg: Andy did the Hoffman Process in July of 1990. He was immediately inspired to become a teacher, completing his training in August of 1991. “Although I had done a lot of personal growth work before”, he says, “the Process went deeper in so many ways, showing me my blind spots and then teaching me how to move beyond them into my authenticity. It was an amazing gift I wanted to share with others, and still do, 32 years later.” Four years ago, Andy moved from California to Ajijic, Mexico, with his wife and dog. He commutes to teach several times a year, while also coaching and leading online courses. Andy is a writer and has written his first book, Inspiration for Writers Who Don't Write, and Want To. As mentioned in this episode: Ajijic, Mexico: A small town on the north shore of Lake Chapala, just 35 miles (56 km) south of Guadalajara. Bob Hoffman was the founder of the Hoffman Process. Andy describes Bob's teaching style as "fearless and totally committed to helping people get free of their patterning." Bob's mission was "Peace on Earth, one person at a time." Learn more about Bob here. Introversion and Extroversion: Andy speaks of being an Introvert at his core, but having had patterns of extroversion. Johanina Wikoff, Ph.D. The Dark Side: Andy describes the Dark Side as "the energy system of all the patterns that takes us back to the past, and doesn't change, learn, or grow." Kani Comstock, Retired Hoffman Teacher: Kani taught the Process for many years after training directly with Bob Hoffman. She co-authored Journey Into Love, a book about the Hoffman Process, with Marisa Thame   https://media.blubrry.com/the_hoffman_podcast/content.blubrry.com/the_hoffman_podcast/Drew_and_Andy_Milberg_Podcast.mp3

#71: Clay Martin is currently an NFL referee. Growing up in Tulsa, OK Clay was a great athlete at Nathan Hale High School. After high school, Clay had the opportunity to play basketball and football at the University of Tulsa and then basketball at OBU.During his time at OBU he helped his team reach the NAIA national championship and was able to play under legendary coach Bob Hoffman. After graduating Clay decided to get into college coaching. After a few years coaching college basketball he felt led to get into coaching high school basketball. This decision ultimately landed him a job at Jenks High School where he helped establish and build the program into one of the top high school programs in the state of Oklahoma. He discuses his experiences coaching at Jenks from leadership, buy-in, being coachable, going the extra mile, as well as his journey to become an NFL referee and much more. Enjoy the show! 

Bob Hoffman, the iconoclastic author/publisher of The Ad Contrarian newsletter discusses the few highs and dastardly lows of the advertising industry and the power of brand storytelling in this entertaining conversation. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.