Podcast appearances and mentions of mark ritson

Joining Shahin and Vinnie is marketing legend, Mark Ritson, Founder of the Mini MBA. From almost buying Kylie Minogue's house, to consulting, and building a global brand, Mark shares with us the journey of his Mini MBA.

Buckle up—this is our most unfiltered episode yet. Mark Ritson joins us for a no-BS conversation on branding, marketing myths, and why so many marketers still miss the point.

Jindřich Fáborský je founder Marketing Festivalu, projektov Digisemestr a Hack Your Way či motorkárskeho média Jednoustopou. Prezradil, ako sa mu darí žiť v prítomnosti a zvládať multitasking. Hoci o tom ani len netušil, tak trošku tiež môže za vznik nášho podcastu. A podarilo sa nám rozlúštiť dilemu Sharp verzus Ritson?Čo sa v epizóde dozviete:Prečo je AI revolučnou silou pre marketing a podnikanie?Ako firmy pristupujú k tvorbe stratégie a prečo stratégiu nemá až 90% z nich? Má strategická časť marketingu stále zmysel? Aký vplyv mal na Jindřicha osobný kontakt s marketingovými velikánmi, ako Mark Ritson a Byron Sharp?Prečo Jindřich začal s Marketing Festivalom a kto je jeho “drzým bratom”? Lístky na Legal Tech Forum s témou Expanzia e-commerce: Právna stratégia pre zahraničné škálovanie, ktoré sa bude konať 10.4.2025, zakúpite tu.RITSON VS. SHARP: Odlišné světy marketinguJindřich Fáborský je founder Marketing Festivalu, projektů Digisemestr a Hack Your Way či motorkářského média Jednoustopou. Prozradil, jak se mu daří žít v přítomnosti a zvládat multitasking. Přestože o tom ani jen netušil, tak trošku také může za vznik našeho podcastu. A podařilo se nám rozluštit dilema Sharp versus Ritson?Co se v epizodě dozvíte:Proč je AI revoluční silou pro marketing a podnikání?Jak firmy přistupují k tvorbě strategie a proč strategii nemá až 90% z nich? Má strategická část marketingu stále smysl?Jaký vliv měl na Jindřicha osobní kontakt s marketingovými velikány, jako Mark Ritson a Byron Sharp?Proč Jindřich začal s Marketing Festivalem a kdo je jeho „drzým bratrem“?

"There is an unofficial reason why pre-testing is so popular, and that's that clients work in very complex organisations with lots of stakeholders," says Martin Beverley, former chief strategy officer at Adam&Eve/DDB.Beverley joins the Campaign team on the podcast to discuss the efficacy of pre-testing and its contentiousness in adland: some say data can stifle creativity while others argue it's a sure method to improve advertising effectiveness.Marketing professor Mark Ritson said it wasn't divisive but actually a "no-brainer", that it's essentially infallible, and we now live in a different age of pre-testing. Beverley discusses this argument alongside Campaign editor Maisie McCabe and deputy creativity and culture editor Charlotte Rawlings, hosted by tech editor Lucy Shelley. The team consider how creatives and strategists should look at the bigger picture, what certainty does for creativity and if pre-testing denies originality.Plus, at the end of the episode, Campaign tests the pre-testing, with Rawlings and Shelley testing their own ad ideas for Liquid Death using Kantar's Link AI early stage testing tool.Further reading:How do you solve a problem like… pre-testing?The Year Ahead for CampaignIs big data driving a short-term view?Troy Ruhanen: 'I wouldn't have taken OAG job if it was all about efficiency and smashing things'Former Amazon CCO Simon Morris appointed chair of new audience insight platform Hosted on Acast. See acast.com/privacy for more information.

Welcome to another episode of The Barber's Brief, by the Sleeping Barber Podcast! Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week. Enjoy the show! Follow our Updates: https://www.linkedin.com/company/sleeping-barber/ Follow our Hosts: Marc Binkley: https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/ Timestamps: 0:00 - Introduction 1:18 - Mark Ritson's Annual Top Marketing Moments 10 - 5 5:56 - How Small Brands Grow 10:18 - Mark Ritson's Annual Top Marketing Moments 4-1 15:41 - Chipotle Expands Partnership with Strava 19:17 - The Marketing Moment: Questioning the Growth Dogma. A Replication Study 25:49 - Ad of the week: Apple's Heartstrings 28:45 - Coming up next week. In The News Links: Mark Riston's Annual Top 10 Marketing Moments https://www.youtube.com/watch?v=kk9ju-avzNo How Small Brands Grow Source LinkedIn - Author Julia Skinner Link: https://shorturl.at/Kwy9Y Headline: Chipotle expands Strava tie-up globally to fuel New Year's fitness goals Source: Marketing DiveLink: https://www.marketingdive.com/news/chipotle-strava-global-new-years-fitness-goals/736446/ Questioning the Growth Dogma: A Replication Study Ad of the Week Title: Heartstrings Advertiser Apple Agency: TWBA & Media Arts LabLink: https://www.youtube.com/watch?v=EvnJhwIwqds Apple had introduced their annual Holiday advertisement for the 2024 season at the end of November, titled “Heartstrings”, and it's an unusually moving commercial that focuses on hearing loss and the hearing aids feature of AirPods Pro 2 (which happen to be hugely discounted on Amazon right now, if you're in the market). In the touching and family oriented commercial, a small family is gathered around a Christmas tree opening presents, and as the father reminiscences about his daughter growing up over the years, he gets a nudge from his wife to listen to his daughter singing a rendition of “Our House” by Crosby, Stills, and Nash, where he puts in his AirPods and is able to hear her clearly.

In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter ego, the Ritbot. 

Who hasn't experienced it? Your brand should stand for great ideals, while your customers just want a good product. The attached article uses the example of Starbucks to show impressively how even successful companies can fall into the “moral trap”. Mark Ritson, a former marketing professor, provides a razor-sharp analysis of why Starbucks' lofty brand mission misses the mark when it comes to customers. In his experience, coffee comes first, then morals. The insights are relevant, especially in times when many companies are struggling with the balance between purpose and product promise. 14 minutes of listening time, which are guaranteed to be worthwhile. Show notes: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-110_Starbucks-needs-to-cut-the-crap-from-its-brand-positioning.pdf

Mark Ritson is back on the podcast for a review of the most read stories this year. We debate if Liquid Death is more than just water in a can, why Nike's focus on DTC was a mistake and what we can all learn from KitKat's perfect positioning. Recorded in a pub in London, expect some uncensored opinions from everyone's favourite marketing professor.00:00 - Start05:40 - Mark #5: Brand purpose doesn't need a commercial excuse14:13 - Jon #5: Liquid death article21:15 - Mark #4: There's no such thing as performance branding25:47 - Jon #4: Nike Winning isn't for everybody29:07 - Mark #3: KitKat's perfect positioning34:33 - Jon #3: Compounding interest, relationships and creativity39:55 - Mark #2: Why Liquid Death are running into trouble45:42 - Jon #2: Outrage is the new s*x in marketing48:32 - Ritson #1: Nike's biggest mistake52:44 - Jon #1: Airbnb's focus on brand

The one about AI and Trust, The P for Product and Salem's Lot - TG121 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:09 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:48 Content Spotlights ROGER: Product is the P all marketers should strive to influence by Mark Ritson in Marketing Week: https://www.marketingweek.com/product-marketers-influence/ PASCAL: Customers don't trust AI, and the rift might be hurting business by Kristen Doerer, Editor at Marketing Dive https://www.marketingdive.com/news/customers-dont-trust-ai-hurt-business/727206 00:30:37 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:36:44 Marketing Tech and Apps ROGER: It's all about cameras and drones. DJI Neo Drone. https://store.dji.com/uk/product/dji-neo Insta360 Link 2 Webcam: https://store.insta360.com/product/link-2 PASCAL: It's all about using AI for better FAQs NotebookLM by Google https://notebooklm.google.com/ automatically generates summaries. ChatPDF https://www.chatpdf.com/ practise superior content curation using this AI-powered assistant that can read PDFs and answer your questions in any language. EXTRA: Meta AI https://www.meta.ai/ and check out the full overview at https://ai.meta.com Is this the biggest rival to the popular ChatGPT? 00:45:54 Film Marketing SALEM'S LOT (2024) Directed by: Gary Dauberman (It Part 1 and 2) Written by: Gary Dauberman Cast: Lewis Pullman as Ben Mears, Makenzie Leigh as Susan Norton, Pilou Asbæk as Richard Straker, Alexander Ward as Kurt Barlow and Alfre Woodard as Dr. Cody Music by: Nathan Barr and Lisbeth Scott Tagline: Be Careful What You Invite Inside. Much delayed, this adaptation of Stephen King's famous novel was rush released after a very short marketing campaign. We ask whether the film live up to the reputation of the original 1979 adaptation and what they could have done better in the marketing campaign. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and...

Mark Ritson is back and has convinced me to record in a pub, talking about the top 10 beer ads of all time (while drinking beer) - what could go wrong? We break down some classic ads from Heineken & Stella, Super Bowl hits from Michelob & Sam Adams and round off drinking Britain's favourite pint.Timestamps00:00 - Intro00:27 - The idea for the beer podcast04:16 - Ad 10: Budweiser08:24 - Ad 9: Budweiser10:43 - Ad 8: Heineken13:56 - Ad 7: Stella Artois18:30 - Ad 6: Corona21:46 - Ad 5: Michelob Ultra25:17 - Ad 4: Carlsberg29:10 - Ad 3: Sam Adams36:36 - Ad 2: Guinness46:05 - Ad 1: HeinekenTop 10 Ranking (with System1 Test Your Ad Report)HEINEKEN DANIEL CRAIG VS JAMES BOND (5.6)GUINNESS IN THIS TOGETHER (5.3)BOSTON BEER SAM ADAMS YOUR COUSIN FROM BOSTON (4.9)CARLSBERG THE SEAL (4.9)MICHELOB ULTRA MESSI SUPERBOWL AD (4.8)CORONA TINY UMBRELLAS (4.8)STELLA ARTOIS REASSURINGLY EXPENSIVE (4.6)HEINEKEN WATER IN MAJORCA (4.5)BUDWEISER WHASSUP (4.3)BUDWEISER OLD SCHOOL DELIVERY (4.2)

The effectiveness “revolution” is colliding with the AI-spawned efficiency uprising and it's leaping the early consensus AI use cases in marketing around automating personalised content and communications. So much so Mark Ritson choked on his Wellfleet oysters when Jon Lombardo and Peter Weinberg told him they were leaving top jobs at the LinkedIn-backed thinktank, the B2B Institute. Then they told him why. Ritson promptly joined their venture, along with what Weinberg calls “the advisory board to end all advisory boards”.  Thus the synthetically-enhanced AI marketing outfit Evidenza was born. The founders argue their new piece of “synthetic customer” tech, which starts with creating AI copies of target customers, can create an annual marketing strategy, category entry points, messaging and positioning at a fraction of the cost of traditional market research and in a fraction of the time it takes for a marketing team to do the same. They claim it completes major research projects in minutes – and have proven their digitally synthetic customers match real customer responses it took some of the world's biggest brands long cycles to gather. “It can imitate essentially anyone by gathering and synthesizing massive amounts of data,” per Weinberg, including almost impossible-to-reach professionals, like airline chiefs, or the bosses of mining companies. Which is exactly what Evidenza did in a head-to-head test with EY Americas CMO Toni Clayton-Hine's actual survey data – and “reached 95 per cent of the same conclusions,” per Weinberg. EY “has been a fantastic client ever since.” But as well as synthesizing customers, the system also synthesizes marketing strategy and science: Imagine on one side a synthetic combination of Mark Ritson, Professor Byron Sharp teamed with ad effectiveness maestros Peter Field and Les Binet. Then on the other side, hundreds of synthetic CEOs, CFOs, CTOs, CIOs, CMOs and each of those functions linked to the nuances of different industries and categories. Put them all into an AI blender, and you get what Lombardo and Weinberg think is an efficiency revolution in marketing fused with the effectiveness revolution from the marketing academics. The upshot for marketers? “A finance-friendly marketing plan that used to take months now takes maybe minutes, but more likely, a day,” per Weinberg. According to Lombardo that's good news even for traditional market researchers. “Everyone is going to get better. Average is over.” So what's left for the humans? The synthetic duo say the smart stuff - experience, strategic frameworks and brand and category nuance, for instance - that makes the machines do better. See omnystudio.com/listener for privacy information.

Well for many my guest today needs no introduction, he is the outspoken marketing professor, no it's not Scott Galloway, it is the one and only Mark Ritson. We talk about something I hadn't heard Mark talk much about in other podcasts, his early interest in marketing and his experiences with global brands. As we are at Cannes we talk about Cannes and Mark criticises the overemphasis on creativity, we hit on Marks view about the decline of American marketing education, the importance of market orientation and the misconceptions around brand purpose. We debate the role of pre-testing, the challenges small brands face, and the future of AI in marketing. To wrap up, Mark shares humorous and meaningful advice for young marketers. And along the way he has a pop and a good few things, John Legend, Creativity, Liquid Death and Muppets! If you are passionate about marketing and looking to gain insights from one of the industry's leading experts, this is an episode for you. The Cannes Sessions are brought to you by Freedman International. There is occasional strong language used in this episode so please be advised.00:33 Journey into Marketing01:16 Academic and Consulting Career02:03 Global Marketing Experiences03:38 Challenges in Marketing04:51 Critique of Modern Marketing Practices07:47 The Role of Creativity in Marketing14:30 Consumer Orientation and Market Research22:11 The Importance of Learning and Education in Marketing26:21 Consumer Brand Perception26:40 Creative Awards Critique27:59 Pretesting in Marketing29:43 Challenges for Small Brands34:29 Retail Media and Legalized Blackmail36:26 Consulting and Career Reflections41:18 AI in Marketing45:53 Final Thoughts and Advice Hosted on Acast. See acast.com/privacy for more information.

WARC's David Tiltman speaks to Mark Ritson, founder of Marketing Week's Mini MBA about his recent talk at the Cannes Lions International Festival of Creativity. Discussing why creativity is not enough, where strategy is going wrong and what excites him for the future.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Why has America fallen behind the world in marketing effectiveness knowledge? And what can we do to catch up?This episode, Elena, Angela, and Rob are joined by professor, consultant, and columnist Dr. Mark Ritson. Based on his experience as both a marketing academic and practitioner, Mark shares his thoughts on the state of marketing effectiveness in the US, what we can learn from the history of marketing, and the importance of balancing research with active testing to discover marketing strategies that really work. Topics covered:   [04:30] What is marketing effectiveness?[07:30] Why Mark created the Mini MBA[15:00] How AI will change the future of advertising[17:15] Why marketers undervalue TV advertising[21:00] The differences between effectiveness and marketing science[29:30] Marketing fundamentals don't change  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2023 MarketingWeek Article: https://www.marketingweek.com/effectiveness-ignorance-american-marketing/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

A bumper edition of the Cannes Sessions Daily Round Up today. I started the day over at the LinkedIn rooftop where all things B2B have been discussed all week and this morning I caught, Rita Kirwan, Lauren de Boer & Tom McAleer to get their take on the state of B2B.I then headed out (in the rain...I know can you believe it) to the RTL Ad Alliance beach where I saw a panel being hosted by Emmanuel Probst of IPSOS. And right after that Justin Reid and Lara Krug from the Kansas City Chiefs took to the stage and I was able to chat to Lara before she took to the stage about her role as CMO with one of the most successful franchises in the NFL. I took some time out to catch up with some of the Young Lions, Lorna Tutty joined me with some good news about how she is getting on and then Alexandra Jakljusina & Tyla Nofal came straight out of their presentation to give me the low down. I was able to catch up Jamie Fulham and Lorna Begley of Diageo, they have won 2 Silver Lions with Baileys Sound Scales. Finally I rounded out the day at the creators terrace to hear from Marc Hustvedt President of Mr.Beast in conversation with X CEO Linda Yaccarino and managed to track down one of my favourite brands, E.L.F Beauty, where I got to say hi to Kory M again and hear from Patrick O'Keeffe. So another jam packed day at Cannes, the final round up will come out tomorrow and then I will be releasing episodes I have recorded at the festival throughout the summer months, so lots of great interviews coming your way with the likes of Karandeep Kapnay of Duolingo, Mark Ritson, Karen Nelson-Field, Jon Lombardo & Peter Weinberg, Gerry D'Angelo and many many more.Thanks to Freedman International for their support. Hosted on Acast. See acast.com/privacy for more information.

Brace yourselves. This week, we're covering a highly debated marketing topic: targeting strategy. Elena, Angela, and Rob are joined by VP Strategy Dan Cleveland to talk about misconceptions around narrow vs broad targeting, problems with hypertargeting, and how CTV targeting is changing the game for TV advertisers. Plus, hear about a new targeting method Dan created with the help of machine learning, called Smart Targeting. Topics covered:   [01:30] Mark Ritson vs Byron Sharp on targeting[02:30] The cost of broad targeting[08:00] Brand vs performance marketing[12:00] Types of targeting for connected TV[15:45] Targeting on CTV vs digital advertising[17:30] Fees behind third-party targeting[19:30] How machine learning can help solve targeting  To learn more, visit marketingarchitects.com/podcast  Resources: 2023 MarketingWeek Article: https://www.marketingweek.com/ritson-sgementation-pointless/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Traditional (or established) media is having somewhat of a resurgence, the pendulum is certainly swinging to a more balanced view. We have the likes of Nils Leonard celebrating the power of OOH, Mark Ritson telling us that if we allocate 11% of our marketing budget to radio advertising, the entire campaign's effectiveness will double and Peter Field releasing Why TV is at the heart of effectiveness and NeuroInsight showing that a 30-second cinema ad had 1.75 times more chance of having its “intended impact” on memory and engagement than a 30-second TV ad. So it was time for That's What I Call Marketing to sit down with leading industry bodies to get their take on the landscape, the challenges and opportunities faced by traditional media, innovative research studies, and the importance of measurement and effectiveness in advertising. Featuring insights from Jill McGrath of TAM Ireland, Aoibhinn Lennon from the Outdoor Media Association, Cassie Joyce of Pearl and Dean Ireland, and Ciarán Cunningham of Radio Centre Ireland, the discussion delves into how traditional media channels are adapting to digital transformations and the perceived effectiveness of digital vs. traditional advertising. The episode also highlights the need for marketers to be curious, challenge assumptions, and consider a balanced media mix to achieve brand success. Recorded at Poddle Audio00:44 Diving Into the Media Landscape: Challenges and Opportunities01:12 Expert Insights on Traditional Media's Evolution02:59 The Digital Shift: Analysing the Impact on Advertising Spend05:13 Reassessing Media Strategies: A Shift Back to Broadcast?06:52 Breaking Down Misconceptions in Media Planning11:05 The Importance of Diverse Media in Campaigns12:59 Measuring Success Beyond Digital Metrics24:11 Revisiting Event-Based Media and Consumer Engagement27:02 Addressing the Digital Focus in Media Planning and Buying29:51 The Sonic Boom of Audio Media30:06 Marketing Challenges and Strategies36:06 Innovations in Media: A Closer Look38:21 The Future of Media Measurement and Creativity52:10 Busting Myths and Setting New GoalsThanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Thanks to Dee Reddy at Poddle Audio for hosting this episodeGet in touch about sponsorship or content partnerships, email EmailInstagram X YoutubeListen to all episodes here Hosted on Acast. See acast.com/privacy for more information.

This episode explores the critical factors that define market leadership, from being first in a category to leveraging innovation and strategic marketing. Hear from experts like David Aaker, Mark Ritson, and Byron Sharp on how top brands maintain dominance and why small brands face uphill battles. Discover actionable insights on standing out, staying top of mind, and converting prospects into loyal customers.[00:00:00] Intro: Winning in B2B SaaS[00:01:23] David Aaker on Market Stability[00:03:00] Mark Ritson: Challenges for Small Brands[00:04:08] Byron Sharp's Law of Double Jeopardy[00:06:30] The Importance of Mental Availability[00:09:30] Innovation vs. Excess Share of Voice[00:12:15] Case Study: Monday.com's Marketing Spend[00:17:08] LG's Failed Market Strategy[00:19:00] Creating a Unique Market Position[00:22:00] Staying Top of Mind Strategically[00:25:39] Creative Low-Cost Marketing Tactics[00:30:00] Outro: Key TakeawaysMy links:X: https://twitter.com/peeplajaLinkedIn: https://www.linkedin.com/in/peeplaja/Personal site: https://peeplaja.com/Wynter: https://wynter.com/Speero: https://speero.com/CXL: https://cxl.com/

We're doing things a little bit differently this week. I've just recorded a webinar with Mark Ritson on advertising effectiveness with a very special guest, the VP for global marketing, Gui Ferreira from Mondelez. They are responsible for some of the epic Cadbury work that has scored right at the top of the System1 charts. We discussed what makes their advertising so good, what are the principles of advertising effectiveness and what can we learn?Watch the ads referenced in this podcast:Cadbury GarageOreo TwistTimestamps:00:00 Intro03:23 Why creativity matters04:31 Investing in creativity08:00 Being forced into short term tactics10:46 How to write a better brief14:45 Distinctive assets (Oreo Ad)20:10 Cadbury Garage Ad22:07 Orlando Chart23:21 Cadbury Generosity27:24 How Cadbury approaches creative development29:22 Data vs creative judgement32:53 How to measure creative40:15 Q&A

Mark and Lorraine tackle Wendy's behaving badly with their surge pricing and how things should have been done differently. But they didn't ask us, so we gave kudos to Burger King for responding with a free offer! Well played.Then the positioning duo tackles the Rise of Branding over the past 50 years. Learn Lorraine's perspective on the shift from features to today's experiential desire to engage brands. Mark then douses the conversation with a provocateur with some questions that Mark Ritson answers a lot differently than our esteemed monarch of marketing.Spend 30-ish (or 50-ish this time) with Mark and Lorraine as they discuss all things marketing, advertising, and positioning!

The US might be behind in marketing effectiveness—at least according to Mark Ritson. But why? What does the state of marketing effectiveness and research really look like?This week, Elena, Angela, and Rob are joined by Dr. Mitch Olsen, marketing professor and director of undergraduate studies at the University of Notre Dame, to answer that very question. With rich experience in both the corporate and academic worlds of marketing, Mitch shares his thoughts on the state of marketing effectiveness in the US, the process behind publishing marketing research, and how the next generation of marketers are being taught to prioritize business outcomes in their work. Topics covered: [02:00] Mark Ritson's take on effectiveness in the US[03:30] Mitch's experience marketing at P&G and transition to academia[11:30] The process of publishing marketing research[16:30] Is the US actually behind on effectiveness?[23:30] What marketing education looks like today[26:00] How is TV advertising discussed in the classroom?To learn more, visit marketingarchitects.com/podcast. Resources: 2023 MarketingWeek Article: https://www.marketingweek.com/effectiveness-ignorance-american-marketing/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In this episode I review Seth Godin's podcast, through the lens of a theoretical fight between Seth and Mark Ritson! • Tesla's price cut – who was right? • The power of storytelling • Changing ourselves to change the world? Links Storytelling on Strategy in Praxis with JP Castlin Mark Ritson on Tesla  Mark Ritson on the Strategy Sessions David Mannheim on the Strategy Sessions Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. If you want the podcast emailed to you sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

The topic of marketing effectiveness has become quite polarized, particularly here in North America. While some embrace it, others find it too theoretical. In this episode, we're joined by David Tillman, SVP Content at WARC, to delve into Mark Ritson's recent article, which highlights a critique of (North) American marketers for lagging on the principles of marketing effectiveness. We also take this opportunity to discuss the Contagious NYC event that is happening on January 24th. We hope you enjoy the show! Our Guest David Tiltman SVP Content @ WARC Host of the WARC Podcast David's LinkedIn https://www.linkedin.com/in/david-tiltman-5a2a6614/ WARC: https://www.linkedin.com/company/warc/ Our Hosts: Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ Links: Most Contagious Event: https://contagious.swoogo.com/mostcontagiousnewyork WARC https://www.warc.com/ Mark Ritson & Fergus OCarol talk about his controversial column https://www.onstrategyshowcase.com/episode/mark-ritson-talks-about-his-controversial-column-in-marketing-week About Most Contagious Jan 2024 in NYC https://contagious.swoogo.com/mostcontagiousnewyork/4338022?ref=Creative+Impact How Brands Grow https://marketingscience.info/how-brands-grow/ The Long & Short of It https://ipa.co.uk/knowledge/publications-reports/the-long-and-the-short-of-it-balancing-short-and-long-term-marketing-strategies James Hurman's Creative Effectiveness Ladder https://www.warc.com/newsandopinion/news/cannes-lions-and-warc-reveal-secrets-to-creative-effectiveness/43765 5/95 Rule https://www.marketingweek.com/peter-weinberg-jon-lombardo-95-5-rule/ Category Entry Points https://business.linkedin.com/marketing-solutions/b2b-institute/cep-in-b2b Building Distinctive Assets https://marketingscience.info/building-distinctive-brand-assets/ Promise to the Customers https://business.linkedin.com/marketing-solutions/b2b-institute/making-a-promise-to-the-customer Mark Riston's article about America falling behind https://www.marketingweek.com/effectiveness-ignorance-american-marketing/ Timestamps: 0:44 - Introduction to David Tiltman 2:34 - How WARC, Lions and Contagious fit under the Ascential banner 9:02 - What does marketing effectiveness mean? 14:26 - Rather than effectiveness, maybe we need to ask how we'll drive business value. 19:17 - Do marketers need a common set of KPIs, concepts and terms? 27:35 - Good starting points to dig into marketing effectiveness 31:45 - WARC's increasing commitment to the US in 2024 36:44 - About the Jan 2024 Most Contagious Event in NYC 44:15 - How to find out more about David & WARC's increasing commitment 47:02 - Post Pod with V and Marc Where to Listen: Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324 Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b ⁠⁠ Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC Youtube: https://www.youtube.com/@sleepingbarberpodcast © 2024 Sleeping Barber

For the third year, columnist and marketing professor, Mark Ritson shares his Top 10 Marketing Moments of the year. These are marketing moments, not simply advertising moments. We talk about each and why they mattered.  

In this engaging conversation, Troy discusses business growth and insights with Braith Bamkin, founder of braithbamkin, highlighting the importance of personalization in marketing for small businesses. Bamkin shares experiences, stressing the significance of respect in workplace culture and the evolution from being a business owner to owning a business. They explore the value of ongoing learning, exit strategies, and cultivating a sustainable work-life balance. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy queries our special guest about their journey's inception, the criteria for defining success, industry reflections, and navigating the most challenging phases of business growth. He explores their passion for small business development, essential habits for owners, and perspectives on team building, victories, setbacks, and valuable advice. Additionally, Troy recommends that the special guest should explore the episode featuring Mark Ritson, who shares valuable marketing strategies. And a snapshot of the final five Grow A Small Business Questions: According to Braith Bamkin one of the hardest aspects of growing a small business is the transitioning from employee to business owner, as it requires more than ownership; it demands the development of systems, delegation, and stepping back from every operational detail. Shifting from doing the work to managing the business is a crucial mindset change for entrepreneurs during their growth journey. Braith Bamkin's top business book pick is "The Slight Edge" by Jeff Olson, lauding its emphasis on continuous small improvements, echoing his belief in consistent, incremental progress ("kaizen") for impactful business and personal development. For small business growth Braith Bamkin endorses "SendSpark," a personalised video tool Integrated into emails, it enhances engagement, adds a personal touch, and fosters connections, contributing significantly to business expansion. Braith Bamkin suggests the "How to Life" podcast hosted by Jonathan Fields as an excellent tool for professional development. Braith Bamkin's advice to his younger self when starting out in business would be to "believe in yourself." Reflecting on personal experiences, he highlights that lacking self-belief often led to less favorable outcomes. Thus, advocating the importance of self-confidence and belief in one's abilities as a crucial factor in navigating the challenges of entrepreneurship. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

Our special guest for our final episode of the year is our good friend Faris Yakob. He and his wife Rosie are the force behind the consultancy Genius Steals, a nomadic strategic and creative consultancy. Faris is also the author of a book about how advertising works through the lens of the concept of attention. It's called, Paid Attention which is now in its 2nd edition. He has been at a variety of media and advertising agencies throughout his career, including Naked Communications, McCann Erickson, MDC Partners and helped to found many others. He writes for Campaign, Fast Company, Contagious and other publications. And he thinks deeply about the state of the ad world - how its changing, what it does, how it does it, and what it means for us all. He sat down to talk to us before Thanksgiving about how media planning works, how brands and advertisers think about audiences, and how the stories we tell about youth cultures have been recycled and subtly upgraded since the invention of the teenager, to fulfill the hopes and dreams of not only the corporations who want them to buy stuff, but just as importantly, the people who make advertising and want to believe it is capable of doing something good in the world.This is our last episode of the year - we wish you a very happy and relaxing holiday season, and send our best wishes for the New Year. See you in January!Links!Genius/Steals: http://geniussteals.co/Paid Attention, by Faris Yakob: https://www.koganpage.com/marketing-communications/paid-attention-9781398602502"We Need to Talk about Generations", via Ben Page, CEO of Ipsos: https://www.ipsos.com/sites/default/files/ct/publication/documents/2023-04/Ipsos_We-need-to-talk-about-generations-WEB.pdf"Nothing Beats a Londoner" via Paula Bloodworth of Wieden + Kennedy, via WARC: https://www.warc.com/newsandopinion/opinion/why-strategy-should-embrace-execution/en-gb/2811Ehrenberg-Bass Institute for Marketing Science: https://marketingscience.info/ and How Brands Grow: https://marketingscience.info/how-brands-grow/Mark Ritson: https://www.marketingritson.com/Herd by Mark Earls: https://www.wiley.com/en-us/Herd%3A+How+to+Change+Mass+Behaviour+by+Harnessing+Our+True+Nature-p-9780470744598 Hosted on Acast. See acast.com/privacy for more information.

We made it to 50 episodes! Admittedly slowly but hey - we got there in the end. To celebrate this milestone Jen Clinehens returns to the podcast. The former co-host of the podcast for the first 30 or so episodes returns to talk CX, AI and Behavioural Science. We also cover building a business, Jen's entry in Marketing Room 101 and a discussion on Mark Ritson's view on US marketers. Which gets a little spicy.External resources:Choice Hacking - CLICK HEREJen's books and courses - CLICK HEREChoice Hacking podcast - CLICK HEREChoice Hacking Instagram - CLICK HERELucy Halley CX episode - CLICK HEREMark Bainbridge Dragonfly AI episode - CLICK HEREBehavioural Science for marketers episode - CLICK HEREPlanning article on adam&eveDDB - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You oughta know by Rockin' for Decades. CLICK HERE

Is America truly lagging behind the rest of the world in its understanding and application of marketing effectiveness principles? We talk about what Mark wrote in his Marketing Week column that caused quite a stir. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring our show.

The new actors' agreement and Meta's newly released guide for political advertisements tell us one big thing - AI content will begin to flourish. Get ready for massive process and job changes in the very near future directly because of these two announcements. In other news, YouTube has ad blockers going crazy with their new AI-sniffer tools. Have we seen the end of ad blockers? In rants and raves, Joe raves about SNAP's CEO and rants about the new ESPN Bet. Robert raves about Mark Ritson's US marketer call-to-arms. This week's links: The New Actors' Agreement OpenAI Announces New Agents Program Meta to Require AI Disclosures YouTube and Ad Blockers A Challenge to US Marketers This week's sponsors: Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you're freed up to focus on what really matters: your customers.  Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.  ------ StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard's a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount.  ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

If you don't know how your brand is doing by measuring it you are working in the dark, only able to know how your marketing works through short term sales, and of course we all know that brand is a longer term investment. The problem has been that brand health tracking hasn't been available to all, it is expensive and hard to justify the investment. Well that is until Tracksuit the beautiful, always-on, and radically affordable brand tracking for modern consumer brands. Tracksuit has come in to the market to help scaling brand marketers have the right conversations with their c-suite on top of funnel metrics. Coming in and creating something that is affordable and more accessible they are disrupting the market for the better. Tracksuit is backed by the likes of James Hurman and Mark Ritson. This isn't just an episode about brand tracking, it is about the difference it can make to a business. Today we talk abouthow tracksuit came about,the problem it is solving forthe difference it is making,how Connor and Matt are growing their business,how they are managing to maintain their culturehow they stay focussed on what really matters.finally I invite Connor to consider my other podcast idea - keep listening for thatThis episode is in partnership with The Indie List www.theindielist.ieTo contact That's What I Call Marketing Email thatswhaticallmarketing@gmail.com Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com/listen Hosted on Acast. See acast.com/privacy for more information.

The Gary Vee of Australia is back in the Uncensored CMO hot seat. That is, of course, everyone's favourite marketing professor, Mark Ritson. In this episode we talk about the best campaigns of the year, Mark's most popular articles and why he thinks the US is lagging behind the rest of the world.Watch Cadbury GarageTimestamps:00:00 - Intro00:31 - What's going on in marketing in 2023?02:19 - Why US marketers are off the pace05:10 - Ehrenberg Bass and academic literature06:53 - Mark's contradicting viewpoints07:23 - The Gary Vee of Australia08:42 - Jon made a top 100 list10:38 - Ritson's biggest stories of the year12:33 - Guiness17:29 - The long and the short of it20:38 - Cadbury29:02 - Wear in vs wear out36:43 - Running the same ad vs running a variation of a campaign39:16 - Difference vs distinctiveness45:51 - Is authenticity overrated?48:12 - Do marketers use a brand's history enough?57:43 - Quick fire round

In this episode of the Brand Gravity Show, we dive into the world of branding with the remarkable Ethan Decker, Ph.D. As a brand strategist and marketing expert for over 15 years, he's the bridge between science and creativity, debunking myths and revealing the secrets of successful brand growth. From the "banana curve" to brand loyalty, and repertoire buying to unconventional levers, we challenge conventional wisdom in branding.But that's not all—Ethan also redefines the concept of brand purpose and shares insights on building a business case for the brand in the age of performance marketing. With a background in urban ecology and a knack for marketing, Ethan offers a unique perspective that's a must-listen for aspiring brand strategists and entrepreneurs alike. So, join us as we unravel the mysteries of branding with the "Doctor of Brand Growth," Ethan Decker. You won't want to miss it!We talk about:[0:00] Intro[04:02] Deciphering brand growth: laws vs. levers[05:29] The banana curve[07:34] The myth of brand loyalty[09:05] Repertoire buying[10:49] Rethinking brand strategy[14:52] Deconstructing brand purpose[18:08] Unconventional brand levers[20:56] Common brand-building myths[27:16] Shifting the marketing paradigm[29:51] Advice for aspiring brand strategists[34:13] Where to find Ethan[35:04] Ethan's actionable advice to entrepreneursConnect with Ethan here:https://appliedbrandscience.comMentions:Ehrenberg-Bass Institute: https://www.marketingscience.info/about-us/How Brands Grow by Byron Sharp: http://marketinglawsofgrowth.com/index.htmlLes Benet & Peter FieldMini MBA: https://mba.marketingweek.com/Mark Ritson:https://www.marketingritson.com/Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Find out why Mark Ritson, brand founder and a consultant for some of the most recognised brands think that Gary Vee's marketing tactics are wrong and why education is crucial to proper marketing leverage. LISTEN TO THE FULL EP ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781&nd=1 LISTEN TO THE FULL EP ON YOUTUBE: https://youtu.be/Q03HbsI1c38 FOLLOW PIVOTAL CONVERSATIONS PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW MARK: LINKEDIN | https://www.linkedin.com/in/markritson Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Mark Akeroyd is joined by Lumiant's head of marketing, Ash Lockett. With over 15 years experience in communications and marketing, Ash has been responsible for developing marketing strategies that have helped global B2B and B2C brands grow in their respective markets, including OPPO, Dell, AMP, Randstad and more. He's also recently completed a Mini MBA in Marketing and is now looking to share his knowledge to help advisors grow in an increasingly competitive market. In this episode, Ash and Mark discuss:- Why digital is only a small part of the marketing toolkit you have at your disposal- The essence of marketing and what you should be looking to achieve- Three steps to creating a winning marketing strategy - The four P's of marketing and how you can use them to grow your businessThroughout the episode, Ash refers to several resources. We have included links below:- The science behind mental and physical availability: How brands grow by Byron Sharp (audio book version recommended) https://www.audible.com.au/pd/How-Brands-Grow-Audiobook/B00I5OZBEI?action_code=ASSGB149080119000H&share_location=pdp- The steps to develop a marketing strategy: Three axioms and three questions that summarise all of brand strategy by Mark Ritson in Marketing Week https://www.marketingweek.com/mark-ritson-brand-strategy-marketing/- Brand positioning: Mark Ritson on the Power of Apple's Brand Positioning (10 min watch)https://www.youtube.com/watch?v=1iAEqKH8ebE- The Four Ps of Marketing: The Four Ps of Marketing and How to Use Them in Your Strategy by Alexandra Twin in Investopediahttps://www.investopedia.com/terms/f/four-ps.asp- The Van Westendorp Pricing Model: How To Price Your Product: A Guide To The Van Westendorp Pricing Model by Rebecca Sadwick Shaddix in Forbeshttps://www.forbes.com/sites/rebeccasadwick/2020/06/22/how-to-price-products/?sh=15fbcea455c7*Coming Soon* Lumiant's Whitepaper, Marketing Strategy: How to get it right. Find it on www.lumiant.io/insights/categories/whitepapersTo learn more about how Lumiant can help you engage clients with values based advice visit www.lumiant.io

[Replay] This week's webinar was a record-breaker, with over two thousand folks showing up to hear the words of Mr Mark Ritson. The chat feature went OFF. In fact, we couldn't really keep up with it. So many emojis, so many brilliant questions. Thank you to all of you who showed up, and the biggest thank you to Mark for staying up until 2am Australia time to outline 10 things that smaller businesses can do to grow and thrive. We've distilled down the key insights below, but for top enjoyment, we recommend watching the session yourself and hearing Mark in action. Be warned – the language is definitely NSFW!

This week Mark Ritson and Cooper Colvig unravel some of the intricacies and pitfalls of marketing in the United States, as well as how we can keep our focus on the fundamentals. Mark's message is clear. It's time to get back to the basics and utilize all of the incredible marketing effectiveness work coming out with a grain of salt. Client situations and objectives vary, so use the work that makes sense, and tweak it as you go!  Links Connect with Mark: Here Learn more about his Mini MBA: Here Connect with us: Here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Founder of The Marketing Meetup, Joe Glover, focuses on improving people's lives by solving their problems through effective communication and by providing safe environments to grow their networks and businesses. Striving to increase people's confidence and knowledge, whether it be in the marketing field, as a leader, or as a parent, Joe believes that anyone can benefit from this approach. Whilst many people speak of being defined by the legacy they leave, Joe has a different perspective on his contribution. His drive to spread kindness doesn't require any direct recognition so instead will create a silent legacy.   KEY TAKEAWAY “I call it a silent legacy because I don't ever expect that other people will know that it was me or my influence. I don't need a statue. I just like to think that somehow by my life touching someone else's life that they might share those thoughts a little bit more.”   ABOUT JOE GLOVER  Joe Glover, the founder of The Marketing Meetup, used to be a shy networker who felt networking could be kinder. In his search for a safe space to meet other marketers and learn about marketing, he created a community that treats each other as people first. In the time since, the community has grown into a global network of over 40,000 lovely marketers.   The Marketing Meetup regularly hosts guest speakers, including industry leaders like Mark Ritson and Rory Sutherland, who share their knowledge with the community. Joe also has his own podcast, Humans Come First, runs an agency called Empath Marketing as well as being involved with other projects such as Humans of Healthcare, The Marketing Academy and the Cambridge University Accelerator.   CONNECT WITH JOE https://themarketingmeetup.com/       https://www.linkedin.com/in/josepheglover/   ABOUT THE HOST - AMY ROWLINSON Amy is a Life Purpose Coach, Podcast Strategist, Top 1% Global Podcaster, Speaker and Mastermind Host. Amy works with individuals to improve productivity, engagement and fulfilment, to banish overwhelm, underwhelm and frustration and to welcome clarity, achievement and purpose.   WORK WITH AMY Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire. If you would to focus on your WHY or launch a purposeful podcast, then please book a free 20 min call via www.calendly.com/amyrowlinson/enquirycall   KEEP IN TOUCH WITH AMY Sign up for the weekly Friday Focus - https://www.amyrowlinson.com/subscribe-to-weekly-newsletter   CONNECT WITH AMY https://linktr.ee/AmyRowlinson   HOSTED BY: Amy Rowlinson   DISCLAIMER The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence. 

Mark Ritson, the Founder of Marketing Week Mini MBA and global brand consultant for Louis Vuitton, Westpac, Sephora, Dom Perignon, Hennessy, Flight Centre and MANY more, on which marketing tactics to focus on in your startup. Listen To The Full Episode Here: https://open.spotify.com/episode/1480LW2gAzlLd2nqnCtlaR?si=72nFdRpnSMuPYQ94yKJyJg Mark Ritson Linkedin: https://www.linkedin.com/in/markritson Watch On YouTube: https://youtu.be/Q03HbsI1c38

In this episode, we talk about why marketers shouldn't be afraid to cut their losses, the 'Rob Recommends' feature covers Mark Ritson's latest article and you get the chance to see my face on a webinar. Perish the thought. External links referenced:The Mark Ritson article. CLICK HEREThe Webmart webinar. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: On the trail by Tigerblood Jewel. CLICK HEREMusic: Pop's don't lie by Peter Crosby. CLICK HERE

Mark Ritson, with experience working for notable brands in Australia, emphasises the importance of first acquiring a foundational understanding of marketing before claiming expertise. He suggests that it's crucial to familiarize oneself with existing rules and principles before introducing new ideas to the field. Do you agree? Mark Ritson is the Founder of Marketing Week Mini MBA and global brand consultant for Louis Vuitton, Westpac, Sephora, Dom Perignon, Hennessy, Flight Centre and MANY more.   Listen to the full episode here: https://open.spotify.com/episode/1480LW2gAzlLd2nqnCtlaR?si=4k1p1F3OTMmCcwAZ9dxQ4g  Mark Ritson LinkedIn: https://www.linkedin.com/in/markritson  Watch On YouTube: https://youtu.be/Q03HbsI1c38 

Mark Ritson is back on the Uncensored CMO podcast, and he's more uncensored than ever. This episode brings his ever candid thoughts on the best ads of 2022, who f*cked up and who he's been most impressed by. Strap in for Ritson's Review of 2022.Watch Uncensored CMO on YouTube here.What we covered in this conversation: Biggest marketing cock up of 2022 The 2022 new entry on Mark's Marketing Bulls**t Top 10 The biggest surprise of 2022 Which brand impressed him the most in 2022 Who taught him the most in 2022 The short term pay off of long term brand building The challenge of stagflation in 2023 Why pricing is a big opportunity for Marketers The importance of framing and communicating price Have we passed the peak Christmas Ad yet? The strategy behind Aldi's successful Christmas Ad The power of Fluent devices to connect short & long The under leveraged power of music to drive effectiveness How Coke Holidays are coming owned Christmas How doing less leads to more The one time a client changed agency and kept the creative the same Jon & Mark review the best ads of 2022 on the System1 database How Cadbury hit 5 Star in only 10sec with hardly any production The power of consistency for Cadbury How the emotional response varies by category How Kelloggs owned the breakfast category What Mark learnt about branding whilst writing articles for the BA magazine How Go turkey made the Top 5 but remained forgettable How to value the impact of the music Mark and Jon create the perfect advert How agencies could guarantee a pitch win with System1 When Jon lost out on a Hollywood Director Why marketing is so often seen as a cost not an opportunity Jon reveals the No.1 Ad of 2022 (excluding Christmas Ads) Jon reveals the Top 5 Advertisers of 2022 How Magnum reflected older people so well in their Advertising Marks most famous MW column on Cannes and how it compares to System1 data Jon reveals the No.1 Advertiser of 2022 Why simple beats clever every time Brands are tiny and un-important in consumers lives

Mark returns to share  his Top 10 Marketing Moments of the year and why they mattered. Happy holidays and New Year to everyone.

We laid traps of tactics before strategy to lure Mark Ritson (and Ritdad) as he was reintroduced to mainland UK to unleash his Tasmanian devilish take on the industry, for Call to Action's 100th episode.   He's spent 25 years working as a marketing professor, has been a columnist at Marketing Week for over a decade, is a world-class speaker and has built, presented, and demolished marketing plans for some of the world's biggest brands. Through his Mini MBA courses in Marketing and Brand Management, Mark has trained nearly 30,000 marketing marsupials across 60 countries, including 83.7% ish of …Gasp!     Mark chirps on being the rarest breed of marketing professor who loves (and actually does) marketing, getting aroused at Wacker Drive, being lured to la Maison LVMH, how the Mini MBA became his AirPods, what to do with woolly briefs, planning cycles, Pot Noodle's purpose, pricing, and more, before piling on praise for the grumpy Byron Sharp in our feast of listener questions. So get your ears out and listen in. ///// Follow Mark on Twitter and LinkedIn  Become a better marketer with the Mini MBA in Marketing and Brand Management  Read Mark's Marketing Week column  Here's the Tone of Voice work …Gasp! did for the Mini MBA series  Thank you to everyone who has lent their ears and their brains for 100 episodes of the Call To Action® podcast. It's a real privilege. Please do share and review the podcast to help more marketers feel better about marketing.     Timestamps (02:21) - Quick fire questions (05:50) - First ever job (08:45) - Professor or Marketer?  (11:10) - Getting aroused at Wacker Drive (13:30) - Landing the role at LVMH  (17:49) - Is marketing changing for the better?  (23:15) - Marketing Twitter vs the silent majority  (27:34) - Problems in marketing academia (36:19) - Why he isn't really Mr Anti-Purpose  (37:54) - How to plan your marketing  (49:52) - Listener questions  (57:53) - A masterclass in pricing  (1:00:22) - 4 pertinent posers  Mark's book recommendation is: Good Strategy Bad Strategy by Richard Rumelt  /////

Ahead of our 100th episode next week, one of the most outspoken and brilliant voices in ad land, Steve Harrison, dropped by …Gasp! HQ and tore up our usual script for a special bonus episode of Call to Action.   Copywriter, author, and great friend of the agency, Steve stuck the boot very much on the other foot and snared Giles to shoot the breeze on all things …Gasp!, with an extra dose of eloquent fire for good measure. It is Steve after all.  We chat on why we're called …Gasp!, art director heroes, being a bunch of creatives who excel a strategy (and vice versa), turning down pitches and firing rude clients, turning 13, abusive voicemails from Sophie, the confidence crisis amongst agencies, our work for Langleys and Zen Internet, setting fire to the Leo Burnett offices, getting sued, selling the agency and tons more.  Tune in next Friday for our 100th episode with an extra special guest. It's going to be mega. Ritson Mark my words.  ///// Follow Steve and Giles on Twitter  See what happened when …Gasp! turned 13  Check out our work with Langleys and Zen Internet  Here's Jonathan Barnbrook  Watch Giles's talk on breaking away from billable time   Over 80% of our team has completed at least one of Mark Ritson's Marketing & Brand Management Mini MBAs Timestamps (02:54) - Why we're called …Gasp!  (04:46) - Art Directors and creative heroes  (09:30) - …Gasp!'s focus on strategy over tactics  (13:23) - Working for big shops or little shops?  (19:32) - Turning down pitches and firing clients   (32:00) - Moving away from the billable hour  (35:45) - Confidence crisis amongst agencies  (44:42) - A social purpose campaign that works for Zen Internet (52:10) - Setting fire to the Leo Burnett office; have we lost rock and roll creatives?  (59:00) - Our work, that worked, with Langleys  (1:08:43) - Would Giles sell the agency?  Giles & Steve's Book Recommendations  A Smile In the Mind by Beryl McAlhone and David Stuart  The Art of Looking Sideways by Alan Fletcher  Can't Sell Won't Sell by Steve Harrison  /////

Ep#1 deals with setting direction and defining objectives. Mark Ritson shares tips on how to get from objectives to client brief and the mistakes too many are making. This series is brought to you by our friends at WARC.

Part two of our interview with Mark Ritson, brand consultant, marketing professor and Marketing Week columnist, covers why he believes marketers should kill products, why digital marketing is a misnomer and reveals which part of marketing changes all the time and which hasn't changed for over 2,000 years. Pressed for time? Catch the key takeaways around the 30 minute mark.

On this weeks Episode of Startup Diaries, Kyle sits down with Mark Ritson, the Founder of Marketing Week Mini MBA and global brand consultant for Louis Vuitton, Westpac, Sephora, Dom Perignon, Hennessy, Flight Centre and MANY more. Mark reveals how he bullshitted his way into Harvard Business School, consulting for Louis Vuitton and some of the biggest brands in the world, which marketing tactics to focus on in your startup, why no one gives a f*** about your brand and much more! 0:00 - Introduction 2:53 - To Go Or Not To Go To University As A Marketer... 11:20 - How Mark Bullshitted His Way Into Harvard Business School? 14:33 - Consulting For Louis Vuitton & Some Of The Biggest Brands In The World 24:45 - Why You Should Get Proper Training In Marketing... 31:00 - Which Marketing Tactics To Focus On In Your Startup 39:56 - No One Gives A F*** About Your Brand! 43:40 - The Perks Of Being Famous 1:11:20 - TikTok Is Shutting Down!? 1:16:14 - I Wish I Got Laid More! IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast  SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW MARK: LINKEDIN | https://www.linkedin.com/in/markritson 

In our first-ever two part episode, Mark Ritson, brand consultant, marketing professor and Marketing Week columnist, explains the key things that marketers get wrong, discusses what leadership really is and reveals his silver bullet for great marketing. Pressed for time? Catch the key takeaways around the 58 minute mark.

In this episode, I talk with Ian Humphris, the founder of Nokamo consulting. Ian has a wide knowledge of marketing and branding. We get deep into the weeds of what 'brand-building' really means for the balance sheet. We also chat about what we can learn from industry legends like Byron Sharp, Rosser Reeves, Mark Ritson, and much more about segmentation, differentiation, and a lot more. Ian on TwitterNokamo website and twitterIf you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount. 

This is the longest episode I've ever recorded. Mark Ritson (Marketing Week columnist and founder of the Mini-MBA in Marketing) shares how he would build a business on a limited budget. ***Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links