Podcast appearances and mentions of Dave Trott

May 21, 2025 ~ Former congressman Dave Trott joins Lloyd, Jamie, and Chris to discuss President Trump's visit to Capitol Hill Tuesday morning to rally Republicans behind the budget bill and Congress' late-night meetings to meet deadlines before Memorial Day weekend.

April 23, 2025 ~ MDOT Public Information Officer Diane Cross joins Lloyd, Jamie, and former congressman Dave Trott to discuss the ongoing closure of eastbound 696, the upcoming westbound closure for bridge demolition, and encouraging people to wear orange for Work Zone Safety Awareness Week.

April 23, 2025 ~ Frances Rooney, former U.S. ambassador to the Holy See, joins Lloyd, Jamie, and former congressman Dave Trott to discuss selection of the next Pope involving complex negotiations, potential Pope candidates, the Vatican's role in global diplomacy, and much more.

April 23, 2025 ~ The judiciary's role as a check on executive power is being tested by President Trump's expansive use of executive orders, with continued court battles over this expected. Tom Cranmer, co-practice group leader at Miller Canfield Paddock & Stone, joins Lloyd, Jamie, and former congressman Dave Trott these checks and balances being tested.

April 23, 2025 ~ The Detroit Riverfront Conservancy experienced a significant setback when its former CFO, William Smith, was found to have embezzled millions of dollars over nearly two decades. Former U.S. Attorney Matthew Schnieder is representing the Conservancy and joins Lloyd, Jamie, and former congressman Dave Trott to discuss the upcoming sentencing and the extent of Smith's deception.

April 23, 2025 ~ The Michigan House passed two bills Tuesday afternoon that will create a trust fund to help local communities reduce violent crime. Rep. Ron Robinson (R-Utica) talks with Lloyd, Jamie, and former congressman Dave Trott about the bipartisan support to fix this safety issue and the cities that will benefit from these funds.

April 23, 2025 ~ John Wilson, father and author of 'Varsity Blues: The Scandal Within the Scandal,' joins Lloyd, Jamie, and former congressman Dave Trott, to share his experience being involved in the college admission scandal and being unfairly targeted and railroaded through the legal process.

April 23, 2025 ~ Lloyd, Jamie, and former congressman Dave Trott talk with former NASCAR driver Kyle Petty about his charity motorcycle ride that will be making a stop at the Henry Ford Museum in Dearborn, and discuss his medically safe camp Victory Junction.

April 23, 2025 ~ Henry Ford Health is launching the Hermelin Brain Tumor Center Patient and Caregiver Conference on May 3rd, offering education, connection, and hope to those affected by brain tumors. Dr. James Synder, neuro-oncologist with the Henry Ford Health Hermelin Brain Tumor Center, talks with Jamie, Lloyd, and former congressman Dave Trott what this conference will address and early symptoms to be on the lookout for.

April 22, 2025 ~ The death of Pope Francis is being felt all around the world, especially by Detroit Catholics. Brother Gary Wegner, executive director of Capuchins Soup Kitchen, joins Lloyd, Jamie, and former congressman Dave Trott to share how Pope Francis' papacy impacted the city of Detroit and what's next for the future direction of the church.

April 22, 2025 ~ Detroit News Editorial Page Editor Nolan Finley joins Lloyd, Jamie and former congressman Dave Trott to talk about the founding principles of America, Harvard needing to follow Hillsdale College's path of taking no government money, the mutual defense pact in the Big Ten to protect academic freedom, and much more!

April 22, 2025 ~ Michigan farmers are facing uncertainty due to tariffs affecting key exports like soybeans and corns, along with necessary imports such as fertilizers. Dennis Kellogg, vice president of the Michigan Farmers Union, joins Lloyd, Jamie, and former congressman Dave Trott to share how the current tariffs are disrupting trade relationships and causing concern among farmers.

April 22, 2025 ~ The Detroit Pistons ended their 17-year playoff win drought with a victory against the New York Knicks. Pistons broadcaster Greg Kelser joins Lloyd, Jamie, and former congressman Dave Trott to talk about the team's resurgence and key players behind this success.

April 22, 2025 ~ Four members of Congress have traveled to El Salvador, despite being denied an official visit, in regard to the wrongfully deported Maryland man. Fox Correspondent Ryan Schmelz talks with Lloyd, Jamie, and former congressman Dave Trott about the political divisions among the Democratic Party on how to approach immigration issues.

April 22, 2025 ~ Two sources have confirmed that Pete Hegseth has used his personal phone to send information about U.S. military operations in Yemen to a 13-person group chat. Jason Roe, principal of Roe Strategic, joins Lloyd, Jamie, and former congressman Dave Trott to discuss Hegseth's controversial communication practices and the Trump administration attacking the media.

April 22, 2025 ~ Despite the growing demand for childcare services, a new report shows the industry is facing significant barriers that threaten its sustainability and by extension, Michigan's future workforce. Susan Corbin, director of the Michigan Department of Labor and Economic Opportunity, talks with Lloyd, Jamie, and former congressman Dave Trott about what is contributing to difficulties in attracting and retaining qualified childcare workers.

April 22, 2025 ~ President Trump's public criticism of Federal Reserve Chairman Jerome Powell to lower interest rates seems to continue to send the stock market in a downward spiral following the world's reaction to newly imposed tariff policies. Dr. Tim Nash, director of the McNair Center for the Advancement of Free Enterprise and Entrepreneurship at Northwood University, talks with Lloyd, Jamie, and former congressman Dave Trott about whether this can be seen as a primary cause for a market dive and much more.

April 22, 2025 ~ Mark Wakefield, global automotive market lead at AlixPartners, joins Lloyd, Jamie, and former congressman Dave Trott to discuss the rise of Chinese auto brands, their potential to control a substantial portion of the global market, and focusing on markets like Russia and the Middle East following tariffs from the U.S.

Imagine a day where you don't own a computer, and you lose your phone just after breakfast.We used to live like that.Every damn day.With virtually no access to information.Researching how to be better at your job wasn't a thing.Advertising people didn't do podcasts or post articles about their work.True, there were books, but not many.Aside from awards annuals, the main two were ‘Ogilvy On Advertising' and ‘Bill Bernbach's Book'.Occasionally you'd photocopy an article from Campaign, Creative Review or Direction magazine.Dave Trott's ‘How To Get Your First Job In Advertising' was the most useful.I had a copy of a copy of a copy of a copy of a copy.The text was so faded and broken up it looked like an old religious document.Which it was in a way.It's still great. (I've attached a copy below.)Later, The Copy and Art Direction Books turned up.They were a revelation – good creatives explaining how they create.(If you haven't read Richard Foster's piece do, you'll be a 9% better writer after reading it.)We have the opposite problem today; too much.But it leads to a kind of inertia.A bit like living next to St. Pauls, you put off visiting, because you think ‘it'll be there tomorrow, next week, next year'.The other problem is who is or isn't worth listening to?LinkedIn if packed with people aggressively telling you exactly how to create ads as good as the ones they… like.At the other end of the spectrum are people like Dave Trott, George Tannenbaum, Brian Burch, The Behind The Billboard guys, Rory Sutherland, Ben Kay and many more I'll be embarrassed tomorrow that I forgot to mention.And Steve Hudson.He posts a series called The Power Of Advertising on LinkedIn where he breaks down his (and Victoria Fallon's) ads from nose to tail.From brief to air.What's great about it is the work.A lot of teams have a style or preference, Steve (and Victoria) don't.At least, not that I can spot.What links Audi to Anti-Smoking to One To One to Levi's to Kingshield other than they're all great?The weirdest thing about our chat was realising how short their creative career was.10 years.They took it very seriously, which lead to some great work, but maybe some bad decisions too.Hearing about Steve's career was a bit like watching a horror film.Instead of shouting ‘LOOK BEHIND YOU!' I was shouting ‘DON'T RESIGN TO HEGARTY!' or ‘STAY AT ABBOTT MEAD!'.Anyway, it was a great chat, hope you enjoy it.

Robert Campbell is back, dropping more wisdom, war stories and advertising gold you won't find anywhere else.

February 19, 2025 ~ Thousands of federal workers across the country have been hit with layoffs with little prior notice, a push made by the Trump administration and DOGE to streamline government operations. Dave Trott, retired U.S. Representative from Michigan's 11th District, joins Chris Renwick, Lloyd, and Jamie to discuss concerns with Trump's approach to government bloat.

October 24, 2024 ~ Former U.S. Congressman Dave Trott's non-profit organization Keep Our Republic is working to debunk some of the misinformation that's spreading around Michigan's election process. He joins Guy, Lloyd, and Jamie to talk about the recent litigation ahead of the election.

In this episode, Tom and Greg dive into the future of cloud-based photography, comparing innovative tools like Frame.io and Capture One. They share personal tips on organizing RAW files, discuss the latest trends in camera technology, and reflect on how software is reshaping the photography world Thank you for listening to The Exposed Negative Podcast. Running this podcast takes a lot of time and effort, and we hope you have found it helpful and interesting. If you would like to support us by buying us a beer or coffee, or by helping with the running costs of the show, we would greatly appreciate it. Please consider signing up for our Patreon (https://www.patreon.com/exposednegative) or making a one-time donation through PayPal (https://www.paypal.me/exposednegative). Thank you for your support! Here are the shownotes; Fragile Beauty Exhibition - https://www.vam.ac.uk/exhibitions/fragile-beauty-photographs-from-the-sir-elton-john-and-david-furnish-collection Tim Hetherington Exhibition - https://www.iwm.org.uk/events/storyteller-photography-by-tim-hetherington morning/positive affirmations - https://www.bbc.co.uk/teach/moodboosters/articles/zfk346f Book - The Hidden Messages in Water - Masaru Emoto: https://amzn.to/4e0HTmT Austin Kleon - Show your work - https://amzn.to/4e2r1w4 Hegarty on Creativity: There are No Rules **-** https://amzn.to/47lnrLH Photographers Playbook - https://amzn.to/475YqDZ Whatever you think think the oppositie by Paul Arden - https://amzn.to/3XiciHT Damn Good Advice for people with talent by George Lois - https://amzn.to/3yT3i2H Predatory thinking: A Masterclass in Out-thinking the Competition by Dave Trott - https://amzn.to/3XjbSB8 Fuck being humble by Stefanie Sword-Williams - https://amzn.to/4dDHC9H

The best advertising reveals something you've thought for a long time about a product, service or its users (or yourself!) and presents in an unexpected way. Either for a laugh or some emotional response. Today, we're seeing advertisers take broad stereotypes of generational segmentations and paste them directly into ads. The results are, um, not great. MENTIONED RESOURCES:2024 Lamb: The Generation Gap Coinbase: GenerationsJP Morgan Chase: Meet the JennifersTide - quiet timeThe Musings of an Opinionated Sod - Sorry, dear Rob Campbell, Farrah misattributed your blog title to Dave Trott!!! For shame! CONNECT WITH PODCAST:Our websiteOn ugh twitter On LinkedIn Subscribe to our newsletterRate & Review on Your Favorite Podcast Platform:Apple PodcastsSpotifyYouTubeiHeartCohosted by Farrah Bostic and Adam Pierno. Edited by Allison Preisinger and AMP Studio, and produced by Ashley Derrington. Music by 0megaMan under the Creative Commons license. Our intro is voiced by Eliza, a robot created by Murf.ai.Why stories about groups matter. Hosted on Acast. See acast.com/privacy for more information.

เราคิดว่าความรู้คือจุดแข็ง ส่วนความไม่รู้คือจุดอ่อน นั่นล่ะคือปัญหา...เมื่อไม่กล้ายอมรับว่าไม่รู้ เราจึงไม่ตั้งคำถาม เมื่อไม่ตั้งคำถาม เราจึงไม่เคยเรียนรู้สิ่งใหม่ นั่นล่ะคือความโง่เขลา...เพราะความคิดดี ๆ และไอเดียที่แปลกใหม่ จะเกิดขึ้นจาก "พลังแห่งความไม่รู้" "พลังแห่งความไม่รู้ : The Power of Ignorance" เล่มนี้ จะพาคุณก้าวข้ามขอบเขตของความคิดที่คับแคบ ท้าทายทุกสิ่งที่คุณรู้ไปกับ "Dave Trott" นักคิด นักเล่าเรื่อง และครีเอทีฟระดับตำนาน โดยในเล่มจะพูดถึงการตั้งคำถาม เพราะการคิดอย่างสร้างสรรค์ตั้งอยู่บนการตั้งคำถาม โดยใช้ความไม่รู้เป็นดั่งคบเพลิงเพื่อค้นหาสิ่งที่คนอื่นมองข้ามหรือมองไม่เห็น ความไม่รู้ที่ผนวกเข้ากับความใคร่รู้คือจุดกำเนิดของ "ความรู้ใหม่ทั้งปวง" เมื่อนำมาใช้อย่างเหมาะสม ความไม่รู้จึงกลายเป็นอาวุธลับของเรา --- Support this podcast: https://podcasters.spotify.com/pod/show/readtotell/support

This week, darling, we dangled a bit of Bolly to lure and ensnare the Absolutely Fabulous, Tara Austin. Behavioural science leader, Nudgestock host, and Rory Sutherland wrangler, Tara's been on the frontline of the applied B.S. revolution for over a decade. More recently she's turned ‘psychedelic evangelist', lobbying to change the UK's approach to magic mushrooms. Tara talks to us on attempting to model herself on Ab Fab's Patsy, ringing up Scottish farmers to chat anaerobic digestate, being at the basecamp of behavioural science, Ogilvy, Rory, combining Pimms with spicy food, painting babies faces on shop shutters (h/t Nicole Yershon), her favourite Nudgestock memories, her time at 10 Downing Street, psilocybin, the stoned ape hypothesis, finding hope in the form of a mushroom, and tons more. ///// Follow Tara on LinkedIn  Take action for psilocybin access rights through PAR  Watch Fantastic Fungi on Netflix And, of course, check out the world's biggest festival of behavioural science and creativity; Nudgestock  Including these talks from the archives:  Andrew Sheerin's talk 'The Persuasive Power Of Play' from 2017 Dave Trott's talk ‘Complexity Kills Creativity' from 2016 Dr Paul Zak's talk ‘Messiness in the brain' from 2023  Timestamps (02:02) - Quick fire questions (03:14) - First jobs, cleaning up bodily fluids and why menial jobs are a worthy experience for any young person  (06:19) -  How Ab Fab inspired her career and whether she's more Eddie or Patsy  (08:16) - Getting into behavioural science, Rory Sutherland, and the market opportunity to pair Pimms with spicy food  (12:37) - Painting babies faces on shop shutters after the London riots  (17:40) - Favourite Nudgestock talks from the archives (cc Dave Trott, Andrew Sheerin, Paul Zak) (26:03) - Advocating for psilocybin, the stoned ape hypothesis, and the bouba and kiki effect  (34:33) - Campaigning for PAR, Project Croydon, and why hope exists in the form of a mushroom  (49:04) - Listener questions  (54:18) - 4 pertinent posers  Tara's book recommendations are:  The Righteous Mind by Jonathan Haidt Falling in Love with Where You Are by Jeff Foster  /////

Former Congressman Dave Trott, represented Michigan in the 11th district from 2015 to 2019. Voting and elections in Michigan. McCarthy's Removal

Thuộc dòng sách GAM Plus, sách nói Bệnh Mù Sáng Tạo Và Cách Chữa Nó giống như một nguồn nguyên liệu sáng tạo đặc biệt được tổng hợp và chọn lọc từ hơn 40 năm trải nghiệm trong ngành quảng cáo của tác giả Dave Trott. Cuốn sách sẽ giúp bạn sở hữu:- Bộ sưu tập 75 câu chuyện vượt thời gian về tư duy sáng tạo không giới hạn - 26 artworks từ nhiều designer với đa dạng góc nhìn tại Việt Nam - Đơn thuốc Takeaway tổng hợp 75 công thức sáng tạo đắt giá giúp bạn ứng dụng linh hoạt để xử lý các vấn đề trong cuộc sống. - Hệ thống tiếp cận và phân loại rõ các hình thức sáng tạo cơ bản - Một cuốn sách hữu ích trong giai đoạn cuộc chiến content marketing đang vô cùng căng thẳng và cạnh tranh trên mạng xã hội. Mời bạn đón nghe cuốn sách Bệnh Mù Sáng Tạo Và Cách Chữa Nó để cải thiện khả năng sáng tạo của chính mình, bạn nhé!--Về Fonos:Fonos là Ứng dụng âm thanh số - Với hơn 3.000+ nội dung gồm Sách nói có bản quyền, Ebook, Tóm tắt sách, Thiền định, Truyện ngủ, Nhạc chủ đề, Truyện thiếu nhi. Tất cả chương 1 đều miễn phí, tải app ngay: https://fonos.link/PCFonos--Tìm hiểu thêm về Fonos: https://fonos.vn/Theo dõi Facebook Fonos: https://www.facebook.com/fonosvietnam/

July 19, 2023 ~ Dave Trott, Former U.S. Congressman in Michigan's 11th District, talks with Marie Osborne and Lloyd Jackson about the No Labels group's push for a third party presidential candidate.

Episode Summary In this episode of Sunny Side Up, host Chris Moody interviews Jeff White and Carman Pirie from Kula Partners, a B2B marketing agency specializing in the manufacturing industry. They delve into the unique challenges and opportunities that arise in manufacturing marketing, offering valuable insights for marketers looking to succeed in this space. Jeff and Carman discuss the varying levels of ABM maturity in manufacturing organizations, ranging from traditional inside sales setups to highly integrated CRM and ABX platforms. They emphasize the importance of brand-building activities and the need to balance them with demand-oriented campaigns for long-term success. The conversation explores the concept of intent signals and how they differ in the context of longer sales cycles, prompting the exploration of experimentation and the pitfalls of pursuing perfect attribution. The guests also touch on the coin-operated model prevalent in B2B marketing and the significance of the polarity of the sale, highlighting the need to adapt marketing and sales strategies based on buying intent. Additionally, they address the current economic landscape and discuss how manufacturing companies are navigating supply chain shifts and making investments to stay competitive. About the Guests Jeff White Jeff is the co-founder of Kula Partners, an agency designed to help leading manufacturers digitally transform their marketing and sales. A User Experience (UX) and usability expert, Jeff began building sites for the web over 25 years ago. He leads the design and development practice at Kula Partners. Several years ago, Jeff returned to NSCAD University as a sessional professor, bringing his understanding of web standards to a new generation of design students. Connect with Jeff White Carman Pirie Carman Pirie is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge. Over his nearly three decades in marketing and communications, Carman's career has taken him from the halls of Canada's Parliament to various client-side and agency-side marketing leadership roles. Along the way, he has advised Fortune 100 clients, governments, and non-profit organizations. At Kula Partners, Carman serves as lead marketing and sales counsel to the firm's diverse range of North American manufacturing clients.  Connect with Carman Pirie Key Takeaways The manufacturing industry faces varying levels of ABM maturity, from traditional inside sales organizations to highly integrated CRM and ABX platforms. Longer sales cycles in manufacturing require a different approach to identifying and interpreting intent signals. Experimentation is crucial in understanding what works and what doesn't, and perfect attribution should not be the sole focus. Balancing brand-building activities with demand-oriented campaigns is essential for long-term success. Quotes "Don't think that short-term experiments alone can revolutionize your brand or leapfrog your competition. Longer-term bets on creative platforms and content have a more significant impact." - Carman Pirie "The polarity of the sale is not always in our favor. It's important to measure activities, adapt approaches, and create engagement even when the buying intent hasn't flipped." - Jeff White Recommended Resources Podcasts How I Built This podcast by Guy Raz Books Any of Dave Trott's Books Shout-outs Kristin Thompson Fallon – Founding Member at Chief Mike Nager – Business Development / Program Management at Festo Didactic Jessica Woodside – Director of Marketing at WIKA USA Monique Eliott – SVP, Global Brand & Communications at Schneider Electric ⁠⁠Connect with Jeff White⁠ | Connect with Carman Pirie | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠ | ⁠⁠Website⁠⁠

Dr Draper - author, Associate Creative Director and Head of Copy Ryan Wallman is todays guest. Ryan works at Wellmark, a Melbourne-based creative agency that specialises in healthcare; everything from pharmaceutical marketing through to consumer health campaigns. Ryan has written for numerous industry publications, including Marketing Week, and is a contributor of the bestselling marketing book Eat Your Greens. In 2019 Ryan released Delusions of Brandeur; a pretty funny, sometimes close to the bone satirical view of adland, but based in some deep knowledge, so he gets away with it!Dave Trott said he loves the book and Rory Sutherland said Not only is this a marvellous book - but no one but Dr. Wallman could have written it. Today we talk about*Healthcare marketing,*Commercial purpose being ok,*Making better decisions,*The need to get a grounding in marketing,*Show clients the work - they like to see it*Avoiding the temptation to do something new fast.*And how you can't start a sentence with And - oh but you canFind all previous episodes on www.thatswhaticallmarketing.com, or follow us on instagram @thatswhaticallmarketing and on twitter @thats_marketing. And now you can watch our episodes back on You Tube, search for thatswhaticallmarketing Hosted on Acast. See acast.com/privacy for more information.

May 12, 2023 ~ Dave Trott, Former U.S. Congressman in Michigan's 11th District, talks with Guy Gordon about the "Common Sense Party" that's coming to Michigan.

May 12, 2023 ~ Former Congressman Dave Trott talks with Kevin and Tom about the "Common sense" party that is being formed in Michigan.

Episode 39 - Tool Time! Show Notes We shape tools, then tools shape us. Adobe drops Pantone 2:35 "First we build the tools, then the tools build us." 6:43 Jacques Attali, "Noise" 11:57 Dave Trott 20:22 Stuart Semple Black 2.0 23:12 Variable Ratio Positive Reinforcement 25:40 Henri Cartier-Bresson 28:32 The Blue Marble 35:23 New Yorker Cartoon 38:11 Steven Pinker - "The Better Angels of Our Nature" 43:41 GEIKO Gecko 50:54 NJM Insurance 51:48 Send your ideas to hello@brandbox.show Apply to SVA Masters in Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

January 6, 2023 ~ Dave Trott, Former U.S. Representative in Michigan's 11th District, talks with Guy Gordon about the long battle for the position of House Speaker in Washington D.C.

January 6, 2023, ~ Former Congressman Dave Trott talks with Kevin and Tom about gun control and what is currently going on in Congress.

We're on a mission to uncover the secrets of a healthy mind, body and creative soul. Stevie Spring CBE, former new business director at advertising agency GGT, alongside Dave Trott and Paul Grubb, Chairman of mental health charity Mind, former chair of the British Council, board director at retail giant Co-op and general all-round amazing person, sits down to discuss her life, career and philosophy and why she recommends dividing your time between profit, people and planet. Fuel's objective this year is to investigate the working from home, hybrid or blended business model, and how to maintain a positive mental outlook. Stevie is a remarkable woman. And she's the very definition of the phrase, friends in high places. In this episode, Stevie tells us the origin of her philanthropic mindset, how you can increase the odds of being lucky. We discuss her career, from direct response advertising on TV-AM in the 80s to the white heat of creativity at GGT. We discuss how she still influences the advertising industry today, why ad agencies are the architects of the marketing world; the challenges of brand ambassador management. She tells all about Roland Rat and Pudsey Bear. We discuss how to manage the new working model and how to reach a healthy work/life blend. The art of salesmanship and relationship management. The difference between entrepreneurs and intrepreneurs; investments that worked and those that got away; Stevie's path to inner contentment and how to audit your progress. She's also got some fantastic recommendations for dealing with the mental health crisis and how to get a 5x return on your investment in people. The value of activism and the joy of journaling and discovering bands at music festivals. What a way to kick off season 4! Learn more about your ad choices. Visit megaphone.fm/adchoices

Warning the first word of this show is a swear word. We've got games! We've got music! We've got opinions and we've got insight. Everything you normally get at an agency Christmas party, but with a special guest appearance from this year's Santa - Paul Grubb. He showed up for our classic 100th episode and now, live from Singapore, he's back. Paul tells us all about Christmas in Thailand, about using AI for creative concept work and EV adoption in Asia. Along with that, we discuss what Pantone actually does, what Paul got away with in the 90s, bands named after sex stuff, is past male or female, how to talk to a celebrity, Red Hot Chilli Peppers' new fridge, Noddy Holder the Grinch and Paul's New Year wish for the advertising industry. Paul tells us about Dave Trott's milk bottle wisdom and Paul pays a fantastic tribute to the recently retired Peter Souter. We play Monopoly, Trivial Pursuit and Scrabble as well as a wonderful karaoke tune, and we finally get to recreate Paul's encounter with rock god David Bowie! Learn more about your ad choices. Visit megaphone.fm/adchoices

Vicki Lovegrove has worked as a graphic designer for over 30 years after finding her passion for the subject as a teenager. A conversation with a client a few years ago made her realise that she could support clients in new ways and she retrained as a coach. Today she runs a successful coaching business that supports creative people. We talked about finding your focus and purpose and the power of giving yourself time to dream. Vicki is a big believer in defining that big exciting goal, and revisiting it from time to time. She described the unconscious mind like a spaniel – which was a lovely comparison and made me smile! Vicki was particularly interesting on the subject of resilience and how we can grow our personal resilience. She talked about collecting experiences that will help you build your resilience, including failures. Especially in the creative industries, we regularly get our creative ideas criticised, but that can make you a better creative. We had a very interesting conversation about the dangers  of procrastination and perfectionism. Vicki was passionate about the importance of raising your energy so that you attract other high energy people and projects. The language we use when we talk to ourself is so important – our brains take it all in, so stay positive.   Vicki recommended Creative Blindness by Dave Trott and The Element by Ken Robinson   Find her on LinkedIn at https://www.linkedin.com/in/vickilovegrove/ or www.vickilovegrove.co.uk   Series resource Download the Define your Ideal Customer cheat sheet to go with the series (which includes 15 ideas for marketing a small service businesses just like yours)

From BMP/DDB, AMV/BBDO and Mother to Campbell Doyle Dye, DHM and LOVE or FEAR, Dave Dye has been behind some of the world's most amazing advertising campaigns in his 40-year career. A creative leader, Dave also runs one of the advertising industry's most loved podcasts 'Stuff from the Loft' where it's not unheard of to hear 2-3 hour long interviews with advertising royalty. In this show, Dave discusses the art of leadership, using Tim Delaney and Alan Parker as examples. He urges the ad industry to get back to solving business problems, and why it's important to explain the creative process to clients. Dave's favourite piece of work, the emotion of creativity, impostor syndrome, how D&ADs have changed, the fossil fuel addiction rabbit hole, keeping podcasting natural, Dave's white whale, Dave Trott's theory of jingles and new technology that works! And Arsenal...Dave's beloved Arsenal. Incidental music by Music_Unlimited from Pixabay That link to the report on open plan workspaces:https://royalsocietypublishing.org/doi/full/10.1098/rstb.2017.0239 Learn more about your ad choices. Visit megaphone.fm/adchoices

EP นี้ ยังคงมีเรื่องเล่าจาก Dave Trott นักคิดและนักโฆษณาระดับตำนาน ที่เป็นเรื่องราวการใช้ความคิดสร้างสรรค์ในแบบที่คุณคาดไม่ถึง โดยเป็นเรื่องของการเดินขบวน การเล่นไพ่ รูปถ่าย และนั่งขี่จักรยาน ที่จะช่วยเปิดมุมมองของคุณเกี่ยวกับความคิดสร้างสรรค์ และอาจจะทำให้คุณได้ไอเดียใหม่ๆไปใช้ในงานของคุณได้อีกด้วย --- Support this podcast: https://anchor.fm/readtotell/support

ความมืดบอดเป็นปัญหาสำคัญของมนุษย์ ตาบอดทำให้เรามองไม่เห็น ใจบอดทำให้เรามีอคติ แล้วถ้า "สมองบอด" ล่ะ มันจะร้ายแรงขนาดไหน "Dave Trott" นักคิดและนักโฆษณาระดับตำนาน จะพาคุณไปสำรวจกับดักทางความคิดที่ทำให้สมองตีบตัน พร้อมทั้งแนะนำทางออกที่ช่วยให้กลับมาคิดได้เฉียบคม และสร้างสรรค์ไอเดียดี ๆ แม้อยู่ในสถานการณ์ที่มืดมิดที่สุด --- Support this podcast: https://anchor.fm/readtotell/support

Paul Grubb literally emerged from the rubble of a building site in Sheffield and was the first hire that the legendary Dave Trott made when he started Gold Greenless Trott in 1980 with Mike Greenless and Mike Gold. GGT went on to be named The Most Creative Agency In The World and soon became a rebel with a cause in Ad land, bringing a unique twist on the world of advertising, thanks largely to Paul's approach. Constant reinvention is a driving force behind Paul's work and he went on to co-found DFGW Duckworth Finn Grubb Waters which throughout the 90s and early 00s was one of London's most successful creative independent agencies. Living in Bangkok, Paul now oversees the ASEAN creative work for the Ford Motor Company. This is a 'Super-show' best consumed in one go, but even if you so hit the pause button, please listen all the way through because Paul is a gold mine of insight and advice for growing agencies. There's also some great stories from the early days of his career! Nuff said? Bring it on Learn more about your ad choices. Visit megaphone.fm/adchoices

Strap in for a real advertising masterclass from one of the industry's greats! Graham Fink. One of the advertising world's greatest and most awarded creatives, sits down for a marathon interview about his life, his work and his ongoing quest for new creative outlets. How hands are less-efficient art tools, the inspiration of theology, the art of creativity, how to find inspiration, dealing with critics, the ethics of cigarette advertising, green washing, Dave Trott, distraction, humor, curiosity, the stories behind some of Britain's most legendary advertising campaigns, how art directors work. Name checks for: Tony Brignell Neil Godfrey Alex Taylor Rosie Arnold Paul Arden Andy Law Tom Carty Dave Trott Advice from Malcolm McLaren, how many ideas per day? imposter syndrome, the creativity of George Best, why Apocalypse Now is one of the world's best movies, surveillance advertising and the lost art of media buying, Artificial Intelligence, can robots work in the Art Department? Digital Colonialism, postcard art and lots more. Supporting show reel https://youtu.be/z218e-HpK_U: Incidental music: Musictown from Pixabay Graham's latest exhibition: https://www.hungertv.com/editorial/meet-the-artist-blurring-boundaries-to-investigate-the-human-spirit/ Unlike the lens of a camera, a human's perception is dramatically filtered by our level of attention and emotions Drawing with Tobii eye tracker: https://www.youtube.com/watch?v=7ApFzumPQEQ Cai Guo-Qiang's Sky Ladder: https://www.youtube.com/watch?v=lLTT8ogRf50 Learn more about your ad choices. Visit megaphone.fm/adchoices

Leaving my personal and grammatical issues with using the word "niche" as a verb aside, today I'll talk about niching. I'll go through why developing a clear niche of ideal clients for your business is necessary; how to avoid falling into predatory thinking about niching; and debunk the three most common excuses entrepreneurs use to resist developing a niche. What You'll Learn:Why we must take the time to develop a nicheTruths vs. myths about niching What happens to your message when it's too genericThe advantages of figuring out who your ideal client isWhy it's necessary and healthy for your business that your marketing excludes some peopleOnce you find your niche and understand your ideal client, they will become your business' best friends. insights from them can help you to answer all kinds of questions like what to call your podcast, which social media channel to focus on, or the best time to run a workshop. Niching can help you to ensure you are Actually Making a Difference. Resources:Book: Predatory Thinking by Dave Trott: https://www.hive.co.uk/Product/Dave-Trott/Predatory-Thinking/16252005Sign up for the Actually® Newsletter / mailing list: https://actually.world/sign-up/ Join our free and friendly Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually Find our more about Actually® https://actually.world/ Facebook ​​https://www.facebook.com/actually.world Instagram https://www.instagram.com/actuallychangingtheworld/ LinkedIn https://www.linkedin.com/in/saraactually/

Today's episode welcome's Jude Hackett to take us through the incredible free insight tool – The Empathy Map. Jude is a behaviour change and social marketing consultant with 18 years of experience in Marketing and Strategic Communications, with specialisms in marketing for social impact, behaviour change and brand. Jude is also a Fellow of the Chartered Institute of Marketing (FCIM). Basically a total pro! The Empathy Map is a visualisation tool developed by Dave Gray in 2017 that we can use on our own, or with teams and stakeholders to capture our understanding of our users, patients, and residents. It helps build a shared understanding of our user needs plus aid decision making and shift messaging. Dave Gray is a leader in the field of creativity. His website Gamestorming is well worth a visit for the wealth of resources he shares. Dave is dedicated to teasing creativity out of everyone by sharing the tools and systems of design thinking. Book recommendation The Power of Ignorance: How creative solutions emerge when we admit what we don't know. Dave Trott, 2021 Guest Resources/useful links Get your empathy map by visiting the Gamestorming website here. Plus have a look around it's amazing! Contact Jude on LinkedIn or email Jude@Creatinggood.co.uk 3 AHA moments 1) How well do you understand your audience? Are you clear what you want people to do? Using the empathy map captures what you know but flags what you don't! 2) The ‘hot' and ‘cold' sexual health research published by Dan Ariely in Predictably Irrational is a great example of demonstrating how our understanding of are audiences can completely change when and how we communicate. 3) A clear behaviour change goal is essential. (or value proposition!) Use the map to find yours. Happy mapping and thank you Jude! If you enjoyed this episode please leave a review and share with anyone you know wants to get started and is passionate about making a positive change. Kickstart your journey into behavioural science Want to know about how to use behavioural science in your comms & marketing? We love empathy mapping so much we have incorporated it into our Bootcamp training days on 6th & 8th July and into our Team Training days. Join us to kickstart your skills or book a call with me.

We're revisiting what creativity is, how to express it and find it, with a legend of the advertising industry Dave Trott. Just as John Cleese wrote brilliant sitcom and sketches, Dave created brilliant advertising over a career in which he founded five agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott.What I think you're going to love about this conversation is Dave's to the point, sharp witted, no BS worldview. David Ogilvy's greatest creation is David Ogilvy he says while his real heroes are Bill Bernbach, John Webster and Edward de Bono.We talk about the conditions for creative outcomes, serendipity and mistakes, the nonsense of ad awards, getting upstream of problems and selling tampons to lorry drivers. I think you're going to enjoy this one.Subscribe for more here.Follow me on Twitter.

Since launching this podcast, it's been my ambition to interview John Cleese, in part because he has plenty of no BS clear thinking on what it means to be creative and in part because he is my comedy hero.But instead of just interviewing John, I thought I'd add an extra shot of brandy to the conversation and invite behavioural science's very own flame throwing alchemist Rory Sutherland, who also knows a thing or two about creativity. Show notes5.45 mins: understanding creativity and its conditions6.45: money people vs. creative people7.45: being childlike and playful8.50: embracing confusion9.30: why business decisions become boring11.00: be prepared to make mistakes 11.15: how John found his own creative style12.15: influence of Fawlty Towers on me14.20: the power of the unconscious17.00: how do you access the unconscious?18.40: dilettante bees and random exploration23.50: creativity in teams or solo24.15: origin of the Dead Parrot sketch26.10: Graham Chapman's funeral27:00: Dave Trott and the love of the obvious28.05: John's view on woke people34.45: Rudolf Hess and Rory's Mum36.05: Iain McGilchrist & right/left brain hemisphere thinking38.00: making fun of Hitler39.45: commonalities between advertising and films43.05: Life of Brian backlash44.40: Brexit & Remainer certainty obsessionIf you enjoyed this conversation, do give me a review and subscribe here to read all my articles and win lots of great rewards for being part of the community!Creativity: A Short and Cheerful Guide, by John CleeseAlchemy: The Surprising Power of Ideas That Don't Make Sense, by Rory Sutherland

For those of you overwhelmed by the load of BS consuming British politics at the moment, turn the news off, crack open some supermarket rosé, unpeel the sausage rolls and get stuck in and enjoy this half hour event. Please stay to the end and I make no apology for that invitation.By the way, if you want to put questions forward to any of my guests, you're very welcome. Email me at danielsjross@gmail.com or send me a tweet @danielsjross and I'll credit you on the show.Upcoming guests are advertising legend Dave Trott, football writer Guillem Balague, mindfulness writer Ruby Wax and Head of BS and former comedian at JP Morgan Jeff Kreisler.Last week you may remember we addressed conspiracy theories with David Aaronovitch. Today's subject is no less spicy and polarising. We're talking the afterlife with Dr Jesse Bering - experimental psychologist and a leading scholar in the cognitive science of religion. Jesse is also an essayist and science writer specializing in evolution and human behaviour. To which end, he has become an expert in evolutionary taboos and that is the subject of our conversations of which today is part 1 of 2.Jesse is a prolific writer. His first book, The Belief Instinct, was included in the American Library Association's Top 25 Books of the Year and voted one of the “11 Best Psychology Books of 2011” by The Atlantic. This was followed by a collection of his Webby-award nominated essays, Why Is the Penis Shaped Like That?, and Perv, a taboo-breaking work that received widespread critical acclaim and was named as a New York Times Editor's Choice. His most recent book was A Very Human Ending, all about suicide and his current work in progress is Dead Minds about the science of the afterlife which is the subject of today's conversation.As I hope is the case with many of my BS chinwags, this one is personal, poignant and dazzlingly mind opening (if that's the right turn of phrase, I ask you all afterlife aficionados out there).Please go to Apple, Spotify or wherever you listen to your podcasts, subscribe, follow me and leave me a 5 star review. It does me the world of good in this cold Winter weather.And if you haven't signed up yet for all my writings on Monday BS and the pod archives, now is the time to do that right here, right now.Enjoy the show!

EP 1024 Book Review The Power Of Ignorance เป็นหนังสืออีกเล่มของ Dave Trott ที่เขียนเรื่องเกี่ยวกับความคิดสร้างสรรค์ไว้ได้อย่างน่าสนใจ Theme ของหนังสือเล่มนี้คือ ถ้าเรายอมรับว่าเราไม่รู้ จะทำให้เราสามารถคิดอะไรใหม่ ๆ ได้อีกมาก ลองฟัง Review กันได้ครับ