Podcast appearances and mentions of Dave Trott

In this episode, I want to share a brilliant story written by one of my favorite marketers, Dave Trott, titled "Strategy is Sacrifice". The story takes us back to World War II. At the time, standard military strategy assumed that for a bomber to survive, it needed more armor, more guns, and a larger crew. Planes like the British Lancaster and the American B-17 were massive, heavy, and slow because they were weighed down by defenses. But Geoffrey de Havilland had a different idea—a creative strategy. He asked a simple question: What if the enemy couldn't catch you?. Instead of adding more gear, he stripped everything away. He built the Mosquito: a plane made of wood that carried no guns and had a tiny crew. Because it was so light, it flew at nearly 400 mph—faster than the German fighters trying to shoot it down. I discuss why this is a perfect example of "brutal simplicity." Creative strategy isn't about adding more stuff; it's about taking things away until you are left with one powerful thought. I also share my three key takeaways from this story on how we can solve problems today: Imagination: Using creativity as our only legal unfair advantage. Intuition: Trusting our instincts to focus on the main goal. Challenging Assumptions: Breaking the rules of "how things are usually done". I hope this story inspires you to look at your own strategies differently. #Strategy #Creativity #DaveTrott #Marketing #ProblemSolving

June 27, 2025 ~ Fox Correspondent Ryan Schmelz talks with Lloyd and former Congressman Dave Trott about the Senate on the verge of voting on a revised version of the "One Big Beautiful Bill."

June 27, 2025 ~ Dr. Alan Lewis, a veterinarian at Deporre Veterinary, talks with Lloyd and former Congressman Dave Trott about how to keep your pets safe this summer.

June 27, 2025 ~ Karen McDonald, Oakland County prosecutor, joins Lloyd and former Congressman Dave Trott to discuss her run for Michigan State Attorney General in 2026.

June 27, 2025 ~ Lloyd and former Congressman Dave Trott talk with Wayne County Sheriff Raphael Washington about their upcoming hiring event, how officers are keeping people safe on the water this summer, and much more!

June 27, 2025 ~ Tracy Melvin, Nature Conservancy's Michigan Conservation Lead, talks with Lloyd and former Congressman Dave Trott about the recent extreme weather events, like the recent heat dome, focusing on practical solutions and actions that can mitigate the impact of climate change, and much more.

June 27, 2025 ~ Congressman Jack Bergman, a former 3-star general, joins Lloyd and former Congressman Dave Trott to discuss National PTSD Day, the use of psychedelic therapies, legislation to increase federal funding for research into therapies, and much more.

- ฟุตบอล x ตำนานกรีกโบราณ = พาดหัวข่าวกีฬาที่ผู้อ่านจดจำได้ไม่มีวันลืม - กระบวนการผลิตรถยนต์ x ดนตรี = ค่ายเพลงเล็ก ๆ ที่สามารถปั้นนักร้องไห้โด่งดังได้มากมาย- การ์ตูนโป๊ x การฝึกทหาร = อัตราการเสียชีวิตของทหารที่ลดลง- โรงเรียน x วิธีคุมช้างตกมัน = วิธีแก้ปัญหาทะเลาะวิวาทในหมู่นักเรียนชาย- คลิปมายากลใน YouTube x แผนกสูติ = วิธีทำคลอดที่ลดอัตราการเสียชีวิตของแม่และเด็กได้มหาศาลนี่คือการคิดสร้างสรรค์เชิงผสมผสาน หนังสือ "ศิลปะแห่งการคิดไขว้" เล่มนี้ จะพูดถึงการนำสองสิ่งมาผสมผสานกัน ด้วยการเปรียบเทียบเพื่อหาความเหมือนและความต่าง การเทียบเคียงและการตัดสิน รวมถึงการแสวงหาข้อมูลและแรงกระตุ้น ยิ่งเราผสมผสานสิ่งต่าง ๆ เข้าด้วยกันมากเท่าไหร่ ก็จะยิ่งได้ไอเดียและผลลัพธ์แปลกใหม่มากเท่านั้น เพราะนี่คือ "ศิลปะแห่งการคิดไขว้" ผลงานล่าสุดจาก "Dave Trott" นักคิดและนักโฆษณาระดับตำนาน ที่จะปลุกความเป็นนักทดลองในตัวคุณ และจุดไฟที่เคยดับมอดให้ลุกโชน

June 26, 2025 ~ Tom Celani, president and CEO of Luna Entertainment, talks with Lloyd and former Congressman Dave Trott about the opening of his new restaurant, Big Rock Italian Chop House, located in the old train station in Birmingham.

June 26, 2025 ~ Former Chairman of the Judiciary Committee Bob Goodlatte talks with Lloyd and former Congressman Dave Trott about how crucial legal immigration reform is in the US.

June 26, 2025 ~ Corewell Health ENT Dr. Miles Neumann talks with Lloyd and Congressman Dave Trott about how to handle summer allergies, swimmers' ear and much more this season!

June 26, 2025 ~ Peter Verniero, former NJ Supreme Court justice and former NJ attorney general, talks with Lloyd and former Congressman Dave Trott about public trust in Supreme Court declining due to perceptions of political perceptions, controversy surrounding the War Powers Act, the Elis Island dispute, and much more!

June 26, 2025 ~ Fox Correspondent Tonya J. Powers talks with Lloyd and former Congressman Dave Trott to discuss what to expect from today's closing arguments in the Diddy trial.

June 26, 2025 ~ Former Congressman Fred Upton joins Lloyd and former Congressman Dave Trott to discuss RFK's vaccination testimony in front of the Energy and Commerce Committee, the War Powers Act, and much more.

June 26, 2025 ~ Jason Roe, principal of Roe Strategic, joins Lloyd and former Congressman Dave Trott to discuss the rising numbers of registered independents and third-party voters breaking away from the two-party system.

June 26, 2025 ~ Fox Correspondent Ryan Schmelz talks with Lloyd and former Congressman Dave Trott about the classified briefing for House and Senate members about the U.S. strike on Iran's nuclear capabilities.

British advertising may have had more successful businessmen.More accomplished creative directors.Bigger award winners.But never a better Creative.No one has more ideas living in British people's heads than John Webster.They didn't gatecrash either – they were invited in.Singing and dancing their way past the barriers and into the national consciousness.One big, happy conga line; Smash Martians, Cresta Bear, Honey Monster, John Smith's Arkwright, the Prize Guys, the Humphreys, and on and on.Born across four different decades.Created, unlike other ads at the time – alone and using research.Occasionally John and a writer are credited, but primarily John was both the art director and writer.At the time, Bernbach's 1+1=3 was the law, so that was very rare.Rarer still, were Creatives who embraced research.Creatives viewed it as a killer of creativity and innovation.I thought I'd look into these aspects of John's process.First, by talking about how John created ideas.Fortunately, Dave Trott broke his anti-podcast rule, which is great, because I couldn't think of anyone better to talk to on the subject.Dave worked with John through the seventies and is obviously a brilliant Creative in his own right. (He's not just a blogger kids.)Next, I'll talk to planner Sarah Carter about how John used research to shape ideas, but first, here's Dave…

June 16, 2025 ~ Jim Townsend, Director of Levin Center at Wayne State University Law School, joins Dave Trott to share the work of the law center and its new book, Congress Investigates.

June 16, 2025 ~ The stock market tumbled due to tensions with Israel and Iran. Jim Baird, Chief Investment Officer at Plante Moran Wealth Management, joins Dave Trott to discuss today's recovery.

June 16, 2025 ~ Chip Beck joins Dave Trott to reap the U.S. Open.

June 16, 2025 ~ Over the weekend, 2 Minnesota lawmakers were targeted in a violent attack. Sheriff Mike Bouchard joins Dave Trott do discuss the increase in violence around the country.

June 16, 2025 ~ Former Speaker of the House, John Boehner, joins Dave Trott to discuss the latest going on in politics.

June 16, 2025 ~ Jeff Sakwa, President of Defeat the Label, joins Dave Trott to tell us about his anti-bullying event?

June 16, 2025 ~ Former Speaker of the House, Kevin McCarthy, joins Dave Trott to discuss the latest in politics.

June 16, 2025 ~ Jonny Kest, Nationally Recognized Yoga Teacher, joins Dave Trott to discuss the health benefits of Yoga.

June 13, 2025 ~ Before Ludacris performs tonight after the Tigers game, Asia Gholston, Vice President of Brand Marketing, Ilitch Sports + Entertainment, previews Tigers' Black in Baseball Weekend with Dave Trott.

June 13, 2025 ~ Congresswoman Debbie Dingell joins Dave Trott to discuss the latest on the Big, Beautiful Bill.

June 13, 2025 ~ Mayor Mike Duggan joins Dave Trott to check in on how things are going in Detroit.

June 13, 2025 ~ As we head into Father's Day weekend, Elizabeth Verso, Director of Culinary at Plum Market, joins Dave Trott to share some grilling tips that will help celebrate dad.

June 13, 2025 ~ Edsel B. Ford II, retired member of the Board of Directors of Ford Motor Company, joins Dave Trott to celebrate Ford's 122th anniversary.

June 4, 2025 ~ Elon Musk voiced strong disapproval of Trump's spending bill, labeling it a "disgusting adnomination." Former congressman Dave Trott joins Chris and Jamie to discuss the political obstacles in achieving bipartisan agreement on budget cuts, and the hesitation to make necessary cuts.

May 21, 2025 ~ Former congressman Dave Trott joins Lloyd, Jamie, and Chris to discuss President Trump's visit to Capitol Hill Tuesday morning to rally Republicans behind the budget bill and Congress' late-night meetings to meet deadlines before Memorial Day weekend.

April 23, 2025 ~ MDOT Public Information Officer Diane Cross joins Lloyd, Jamie, and former congressman Dave Trott to discuss the ongoing closure of eastbound 696, the upcoming westbound closure for bridge demolition, and encouraging people to wear orange for Work Zone Safety Awareness Week.

April 23, 2025 ~ Lloyd, Jamie, and former congressman Dave Trott talk with former NASCAR driver Kyle Petty about his charity motorcycle ride that will be making a stop at the Henry Ford Museum in Dearborn, and discuss his medically safe camp Victory Junction.

April 23, 2025 ~ John Wilson, father and author of 'Varsity Blues: The Scandal Within the Scandal,' joins Lloyd, Jamie, and former congressman Dave Trott, to share his experience being involved in the college admission scandal and being unfairly targeted and railroaded through the legal process.

April 23, 2025 ~ The Michigan House passed two bills Tuesday afternoon that will create a trust fund to help local communities reduce violent crime. Rep. Ron Robinson (R-Utica) talks with Lloyd, Jamie, and former congressman Dave Trott about the bipartisan support to fix this safety issue and the cities that will benefit from these funds.

April 23, 2025 ~ Henry Ford Health is launching the Hermelin Brain Tumor Center Patient and Caregiver Conference on May 3rd, offering education, connection, and hope to those affected by brain tumors. Dr. James Synder, neuro-oncologist with the Henry Ford Health Hermelin Brain Tumor Center, talks with Jamie, Lloyd, and former congressman Dave Trott what this conference will address and early symptoms to be on the lookout for.

April 23, 2025 ~ The Detroit Riverfront Conservancy experienced a significant setback when its former CFO, William Smith, was found to have embezzled millions of dollars over nearly two decades. Former U.S. Attorney Matthew Schnieder is representing the Conservancy and joins Lloyd, Jamie, and former congressman Dave Trott to discuss the upcoming sentencing and the extent of Smith's deception.

April 23, 2025 ~ The judiciary's role as a check on executive power is being tested by President Trump's expansive use of executive orders, with continued court battles over this expected. Tom Cranmer, co-practice group leader at Miller Canfield Paddock & Stone, joins Lloyd, Jamie, and former congressman Dave Trott these checks and balances being tested.

April 23, 2025 ~ Frances Rooney, former U.S. ambassador to the Holy See, joins Lloyd, Jamie, and former congressman Dave Trott to discuss selection of the next Pope involving complex negotiations, potential Pope candidates, the Vatican's role in global diplomacy, and much more.

April 22, 2025 ~ Four members of Congress have traveled to El Salvador, despite being denied an official visit, in regard to the wrongfully deported Maryland man. Fox Correspondent Ryan Schmelz talks with Lloyd, Jamie, and former congressman Dave Trott about the political divisions among the Democratic Party on how to approach immigration issues.

April 22, 2025 ~ The Detroit Pistons ended their 17-year playoff win drought with a victory against the New York Knicks. Pistons broadcaster Greg Kelser joins Lloyd, Jamie, and former congressman Dave Trott to talk about the team's resurgence and key players behind this success.

April 22, 2025 ~ Michigan farmers are facing uncertainty due to tariffs affecting key exports like soybeans and corns, along with necessary imports such as fertilizers. Dennis Kellogg, vice president of the Michigan Farmers Union, joins Lloyd, Jamie, and former congressman Dave Trott to share how the current tariffs are disrupting trade relationships and causing concern among farmers.

April 22, 2025 ~ Detroit News Editorial Page Editor Nolan Finley joins Lloyd, Jamie and former congressman Dave Trott to talk about the founding principles of America, Harvard needing to follow Hillsdale College's path of taking no government money, the mutual defense pact in the Big Ten to protect academic freedom, and much more!

April 22, 2025 ~ Despite the growing demand for childcare services, a new report shows the industry is facing significant barriers that threaten its sustainability and by extension, Michigan's future workforce. Susan Corbin, director of the Michigan Department of Labor and Economic Opportunity, talks with Lloyd, Jamie, and former congressman Dave Trott about what is contributing to difficulties in attracting and retaining qualified childcare workers.

April 22, 2025 ~ The death of Pope Francis is being felt all around the world, especially by Detroit Catholics. Brother Gary Wegner, executive director of Capuchins Soup Kitchen, joins Lloyd, Jamie, and former congressman Dave Trott to share how Pope Francis' papacy impacted the city of Detroit and what's next for the future direction of the church.

April 22, 2025 ~ Two sources have confirmed that Pete Hegseth has used his personal phone to send information about U.S. military operations in Yemen to a 13-person group chat. Jason Roe, principal of Roe Strategic, joins Lloyd, Jamie, and former congressman Dave Trott to discuss Hegseth's controversial communication practices and the Trump administration attacking the media.

April 22, 2025 ~ Mark Wakefield, global automotive market lead at AlixPartners, joins Lloyd, Jamie, and former congressman Dave Trott to discuss the rise of Chinese auto brands, their potential to control a substantial portion of the global market, and focusing on markets like Russia and the Middle East following tariffs from the U.S.

April 22, 2025 ~ President Trump's public criticism of Federal Reserve Chairman Jerome Powell to lower interest rates seems to continue to send the stock market in a downward spiral following the world's reaction to newly imposed tariff policies. Dr. Tim Nash, director of the McNair Center for the Advancement of Free Enterprise and Entrepreneurship at Northwood University, talks with Lloyd, Jamie, and former congressman Dave Trott about whether this can be seen as a primary cause for a market dive and much more.

Imagine a day where you don't own a computer, and you lose your phone just after breakfast.We used to live like that.Every damn day.With virtually no access to information.Researching how to be better at your job wasn't a thing.Advertising people didn't do podcasts or post articles about their work.True, there were books, but not many.Aside from awards annuals, the main two were ‘Ogilvy On Advertising' and ‘Bill Bernbach's Book'.Occasionally you'd photocopy an article from Campaign, Creative Review or Direction magazine.Dave Trott's ‘How To Get Your First Job In Advertising' was the most useful.I had a copy of a copy of a copy of a copy of a copy.The text was so faded and broken up it looked like an old religious document.Which it was in a way.It's still great. (I've attached a copy below.)Later, The Copy and Art Direction Books turned up.They were a revelation – good creatives explaining how they create.(If you haven't read Richard Foster's piece do, you'll be a 9% better writer after reading it.)We have the opposite problem today; too much.But it leads to a kind of inertia.A bit like living next to St. Pauls, you put off visiting, because you think ‘it'll be there tomorrow, next week, next year'.The other problem is who is or isn't worth listening to?LinkedIn if packed with people aggressively telling you exactly how to create ads as good as the ones they… like.At the other end of the spectrum are people like Dave Trott, George Tannenbaum, Brian Burch, The Behind The Billboard guys, Rory Sutherland, Ben Kay and many more I'll be embarrassed tomorrow that I forgot to mention.And Steve Hudson.He posts a series called The Power Of Advertising on LinkedIn where he breaks down his (and Victoria Fallon's) ads from nose to tail.From brief to air.What's great about it is the work.A lot of teams have a style or preference, Steve (and Victoria) don't.At least, not that I can spot.What links Audi to Anti-Smoking to One To One to Levi's to Kingshield other than they're all great?The weirdest thing about our chat was realising how short their creative career was.10 years.They took it very seriously, which lead to some great work, but maybe some bad decisions too.Hearing about Steve's career was a bit like watching a horror film.Instead of shouting ‘LOOK BEHIND YOU!' I was shouting ‘DON'T RESIGN TO HEGARTY!' or ‘STAY AT ABBOTT MEAD!'.Anyway, it was a great chat, hope you enjoy it.