Podcasts about Marketing Week

Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company?On this show, we've heard compelling arguments on both sides of the debate. So today, we're bringing together four thought leaders to discuss and explore one big question: Is brand purpose dead, or more alive than ever?Jim is joined by:Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty and President of Keys Soulcare. Kory previously held roles at LVMH, Puig, and Shiseido before joining e.l.f. in 2019.Mark Ritson, former marketing professor, Marketing Week columnist, creator of the Mini MBA in Marketing, and advisor to a range of global brands. Lisa Materazzo, Global Chief Marketing Officer at Ford Motor Company since 2023, following a 20-year marketing career at Toyota.Sara Carter, Global Planning Partner at adam&eveDDB and co-author (with Les Binet) of How Not to Plan: 66 Ways to Screw It Up.Let us know where you stand in the Purpose debate—right here or on social media!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The one about GWR's Famous 5 Campaign, What AI says about you and The Imitation Game - TG125 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:52 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:33 Content Spotlights ROGER: Why It Works: Why the Famous Five did a jolly clever job for GWR by Richard Shotton for Marketing Week: https://www.marketingweek.com/why-it-works-famous-five-gwr/ PASCAL: What AI says about you when you're not in the room by Muhammad Zulhusni for Marketing Tech News: https://www.marketingtechnews.net/news/what-ai-says-about-you-when-youre-not-in-the-room/ 00:35:51 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:43:43 Marketing Tech and Apps ROGER: It's all about earphones: Starts with a rant. What are the best earbuds? https://www.cnet.com/tech/mobile/best-wireless-earbuds/ Sony WF-1000XM5 Technics EAH-AZ100 Apple AirPods Pro 2 (USB-C) PASCAL: It's all about building authority and relevancy: https://sparktoro.com/ your digital market research assistant – find out what your customers visit, read, watch, listen-to, and follow https://buzzsumo.com/ your content ideas engine – find out the most popular content in any niche, from viral trends to timeless classics 00:53:11 Film Marketing THE IMITATION GAME (2014) Directed by: by Morten Tyldum (Headhunters (2011) The Imitation Game (2014) Passengers (2016) Written by: Graham Moore, based on the 1983 biography Alan Turing: The Enigma by Andrew Hodges Cast: Benedict Cumberbatch, Keira Knightley, Matthew Goode, Rory Kinnear, Charles Dance, and Mark Strong Music by: Alexandre Desplat Tagline: The true enigma was the man who cracked the code The Imitation Game was considered an independent production with a mere 14 million dollars budget. We look at the ‘festival run or circuit' which was at the heart of the film marketing campaign. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of...

In the latest episode, we explore why mothers are being pushed out of the workforce in increasing numbers, from the rollback of flexible policies to poor company culture. We are joined by Jess Heagren, founder and CEO of parenting organisation Careers After Babies, and Sophie Maunder, former VCCP CEO turned founder of maternity coaching business Matri.

In this latest episode, we explore the rate of marketing team restructures, debate what's next for WHSmith as the chain prepares to disappear from UK high streets and explore the value of personalisation following the return of Coca-Cola's 'Share a Coke'.

Joining Shahin and Vinnie is marketing legend, Mark Ritson, Founder of the Mini MBA. From almost buying Kylie Minogue's house, to consulting, and building a global brand, Mark shares with us the journey of his Mini MBA.

Marketing has a big pay gap problem and for many people it's getting worse. Exclusive new data from Marketing Week's 2025 Career & Salary Survey shows the marketing profession has an ethnicity pay gap for full-time workers of 13.3%, up sharply from 8.5% in 2024 – based on a sample 82.9% of whom identify as white. Marketing's gender pay gap has also widened. Female marketers are paid on average 17.8% less than their male peers. This figure is based on a sample of more than 3,500 marketers – 59.9% of whom are female – and is up on the 16% pay gap revealed in 2024. Analysis of the data also finds a socio-economic pay gap for full-time workers of 15.3%, flat compared to last year's figure at 15.9%. Furthermore, 74% of the sample identify as middle-class, up on the 70.1% figure reported in 2024. On this week's podcast, deputy managing editor and head of insight Charlotte Rogers, managing editor Lucy Tesseras and senior reporter Molly Innes dig into what is causing these pay gaps to be so persistent. Meanwhile, marketing's recruitment challenges continue. From drawn out interview processes to ghosting and mental health pressures, the jobs wheel isn't turning as it used to and is having a detrimental impact on many. Listen to find out more.

Send us a textWhat shapes a Global Marketing Leader's perspective? For Antonia Wade, PwC's Global Chief Marketing Officer and Marketing Week's Marketeer of the Year, Leadership Excellence stems from finding balance between professional ambition and personal fulfillment.Sitting in her study – her physical "Clearing" amid family life with two teenagers, a husband, and a dog named Biscuit – Antonia reflects on the formative experiences that built her leadership philosophy. Her journey from Architecture student to being Global Head of Marketing at PwC wasn't straightforward, but architectural thinking gave her the perfect foundation: balancing creativity with pragmatism while solving complex problems.The conversation explores how Antonia manages a Worldwide Team across time-zones without sacrificing her own boundaries. "If I'm emailing at the weekend, even if I don't intend for people to respond, they feel like they have to," she explains, highlighting how leadership behaviors unconsciously shape team culture. This awareness permeates her approach – protecting weekends, making time for cooking (her delightful "squirrel" distraction), and prioritizing family.At the heart of Antonia's Leadership perspective is a powerful guiding principle: "You are where you are today because of the decisions you made 5  years ago." This insight helps her evaluate current choices with future impact in mind while giving her team a framework for intentional career development. She complements this with advice from a former mentor: focus on "the things that only you can do" rather than trying to be everything to everyone.Beyond her professional insights, we discover Antonia's near-win in the Wildlife Photographer of the Year Award, her love of reading a novel weekly, and how she wrote her book "Transforming the B2B Buyer Journey" during gardening leave and airport layovers. Her parting advice embodies her leadership philosophy: "Be curious but also be bold and ambitious. You might as well push for the things you want – you certainly don't get what you want if you don't ask for it."Antonia Wade, Global Chief Marketing Officer at PwC and Marketing Week's Marketeer of the Year, shares her leadership journey and personal philosophy for maintaining balance in a demanding global role.• Finding your "clearing" - both physical and mental spaces for reflection and rejuvenation• How studying architecture created a foundation for balancing creativity and pragmatism in marketing• The importance of setting boundaries with work communications to model healthy behavior for your team• Making decisions today with awareness of their impact on your life five years from now• Focusing on "what only you can do" rather than trying to be everything to everyone• Finding inspiration through global travel, Tune in next week for more stories of 'Distinction & Genius' from The Good Listening To Show 'Clearing'. If you would like to be my Guest too then you can find out HOW via the different 'series strands' at 'The Good Listening To Show' website. Show Website: https://www.thegoodlisteningtoshow.com You can email me about the Show: chris@secondcurve.uk Twitter thatchrisgrimes LinkedIn https://www.linkedin.com/in/chris-grimes-actor-broadcaster-facilitator-coach/ FaceBook Group: https://www.facebook.com/groups/842056403204860 Don't forget to SUBSCRIBE & REVIEW wherever you get your Podcasts :) Thanks for listening!

This week on The Marketing Week Podcast we're tackling marketing's early talent problem. With fewer routes into the industry and a lack of support for apprenticeships, are aspiring marketers being shut out before they even get started? Marketing Week's 2025 Career & Salary Survey revealed just 15.9% of companies operate a marketing apprenticeship, citing the level of resource required and a lack of senior buy-in as key barriers. In this episode, deputy managing editor and head of insight Charlotte Rogers and senior reporter Molly Innes are joined by editor-in-chief Russell Parsons to dig into what is holding the industry back from opening up different ways of entering the industry and its problem with representation. The episode features an interview with Cerys Gardiner, former apprentice and marketing manager at Medichecks, who details the benefits to businesses of hiring marketing apprentices. We also speak to Brixton Finishing School's head of adventure Jo Royce and Simone Johnson, head of new business and strategic partnerships, who discuss the work they're doing to support early talent pathways.

In this episode, James sits down with Sue Todd, CEO of NABS's, and Josh Krichefski, CEO of GroupM EMEA & President of IPA, to explore the pressing issue of workplace wellbeing in the advertising and media industries.With a recent study from Marketing Week revealing that over half of marketers are on the edge of burnout, they get into the importance of creating a people-first environment at work, Gen Z's approach to leadership and how we can all work together to create healthier, more supportive environments for everyone in the industry.Don't forget to check out NABS' tailored support courses for entry-level managers and the helpline available to those working in the advertising and media industry: https://nabs.org.uk/ Hosted on Acast. See acast.com/privacy for more information.

This week on The Marketing Week Podcast, we explore just how widespread imposter syndrome is in the industry. Marketing Week's exclusive 2025 Career & Salary Survey reveals a staggering 80.1% of the more than 3,500 marketers we surveyed have experienced imposter syndrome at some point in their careers. In this episode, deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras, and senior reporter Molly Innes unpack the findings, discussing why so many marketers struggle with self-doubt and what can be done to tackle it. We are joined by Nishma Patel Robb, founder of the female-focused personal brand accelerator Glittersphere and former senior director of brand and reputation marketing at Google. She shares her perspective on why imposter syndrome isn't just an individual issue but a structural industry challenge and how fostering open conversations and support can make a difference. Plus, we look at Asda's return to its value roots and M&S's latest move to strengthen its value proposition.

Virgin Media O2's marketing director Simon Valcarcel and founder of VCCP, Marketing Week's Agency of the Year, Charles Vallance discuss the importance of honesty, consistency and how they've kept things "fresh" during a 23-year client/agency relationship.

Deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras and senior reporters Molly Innes and Niamh Carroll dig into the big marketing stories making headlines this week. We kick off by analysing the potential fallout for brands and creators after TikTok was briefly banned for US users before being reinstated over the weekend, as well as unpacking the dramatic implications of Aldi's legal loss to cider brand Thatchers and what it could mean for the future of copycat products.  Niamh shares insights from her reporting on how brands can uncover new avenues for growth, whether they're market leaders or challengers. We explore how brands can grow in 2025, from the role of value to fostering belief in growth. The latter is an idea Munnawar Chishty - recently promoted to CMO of Carlsberg Britvic - discussed with Marketing Week earlier this month.  Make sure to listen to the entire podcast to get a sneak peek at 2025's Career & Salary Survey results, as Charlotte reveals how often brands and agencies are going into the office and we debate how return-to-office (RTO) policies are impacting marketers. 

It's almost time to close the door on 2024, but not before listening to The Marketing Week Podcast's Christmas special and end of-year wrap-up. Hosts deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras and senior reporter Molly Innes are joined by our very own editor-in-chief Russell Parsons and senior reporter Niamh Carroll to dissect the year that was. We kick things off with the podcast's inaugural marketing quiz, from Starbucks and Nike to Moo Deng and Wham. Marketing Week columnists Helen Edwards and Grace Kite, along with Marketing Week Future Marketing Leader Lucky Saint's Emily Laws and marketer of the year, PwC's global CMO Antonia Wade, join to reveal their marketing moments of the year. We also look back on the big stories of 2024, from a good year for consistency and AI to a bad one for transparent pricing. Plus, which campaigns resonated - from Irn Bru's Euros effort to Charli XCX's Brat. That's all from The Marketing Week Podcast until the new year. We look forward to seeing you again in January.

Brand collaborations are a powerful marketing lever to unlock growth whether your strategic goals are to drive Meaningful Difference, Predispose More People, Find New Space or Be More Present.No wonder 1 in 4 marketers cite collabs as an important tactic in the 2024 Language of Effectiveness report by Marketing Week and Kantar.Lindsay Gorton-Lee, Brand Strategy Consultant at Kantar and Becky Ingram, Client Partner at Kantar chat to Gui Pasculli, Head of Culture & Partnership for Malibu at Pernod Ricard. They unpack how brand collabs are helping Malibu to connect to culture and develop brand experiences which are driving meaningful difference for the brand, extending category boundaries and reaching new audiences. Hosted on Acast. See acast.com/privacy for more information.

Join Vinnie and marketing leadership expert, Thomas Barta, as they chat about the role of AI in marketing, and whether AI is just a trendy distraction or a genuine game-changer in the industry. This episode also covers... Fundamentals of marketingCEO and customer expectationsCreative opportunities About Thomas... Thomas Barta is the world's premier expert, author, and speaker on marketing leadership. A “CMO-turned McKinsey partner-turned organisational psychologist”, Thomas conducts research, including the world's largest study - involving over 68,000 assessments - on what makes for a successful marketer. Thomas is the Managing Director of the Marketing Leadership Institute, the author of the #1 leadership book for marketers: The 12 Powers of a Marketing Leader (with Patrick Barwise, McGraw-Hill), and the founder of the world's #1 Marketing Leadership Masterclass. Thomas has consulted and marketed for over 20 years, in 14 industries, in 45 countries. His clients include many of the world's most prominent companies, including over two dozen from the Fortune 500. He holds an MBA from London Business School and a Master's in Clinical Organizational Psychology from INSEAD Business School (France and Singapore).  Thomas is the leadership dean of the Marketing Academy CMO Fellowship and a Honorary Fellow of The Marketing Society. He writes for Forbes, Marketing Week, and his own TryThis.Blog.  He has given hundreds of keynotes and masterclasses for companies, associations, and universities--including Adobe, Cisco, Google, IBM, SAP, and Advertising Week. Resources mentioned in this episode: Marketing Leadership InstituteSeth Godin's Blog _________________

M&S's top marketing directors, Anna Braithwaite and Sharry Cramond, on how the brand's transformation came about and what successes led them to be Marketing Week's brand of the year – with consistency being key.

Brand collaborations are a powerful marketing lever to unlock growth whether your strategic goals are to drive Meaningful Difference, Predispose More People, Find New Space or Be More Present. No wonder they are in the top 3 most important tactics mentioned by marketers in the 2024 Language of Effectiveness report by Marketing Week and Kantar.Lindsay Gorton-Lee, Brand Strategy Consultant at Kantar unpacks both the strategic intent and phenomenal impact of brand collaborations with Oliver Gilding, Head of Innovation & Licensing at Iceland and Brett Hamer, Product Director for Myprotein at The Hut Group.Download Kantar's Brand Strategy Unpacked report here. Hosted on Acast. See acast.com/privacy for more information.

Chris Baker is an award-winning advertising and social change strategist turned entrepreneur. He is the Founder & CEO of Serious Tissues, a toilet roll brand that fights climate change and deforestation by planting trees with every sale. Over 1.2m trees have been planted in just three years. He is also the Co-Founder of Change Please, a coffee brand that has helped hundreds of homeless people off the streets by training them as baristas, and is available in 23 countries. Change Please was named the World's Leading Social Enterprise in 2018 and in Marketing Week's 100 Most Disruptive Brands in the World. He has spent 20 years working on the world's biggest brands including Unilever, Pepsico, Boots, Sky and Alpro whilst winning over 100 strategic and creative awards along the way.Find out more about Chris' book, Obsolete, here:https://www.bloomsbury.com/uk/obsolete-9781399416658/00:00 - Intro02:09 - The premise of his book04:27 - Why Chris called the book Obsolete06:41 - Making positive change with small businesses18:32 - Being inspired by change brands21:53 - How to win against established brands27:03 - The advantages of purpose29:31 - How Chris started Change Please32:48 - Measuring the impact of Change Please36:28 - How change brands can be distinctive40:14 - Why Tony's Chocolonely are making an impact42:06 - Putting change ahead of profits47:06 - Applying a change mindset to other industries49:37 - Making an impact commercially and with purpose52:55 - How Serious Tissues started55:53 - The power of partnerships57:49 - Chris' biggest takeaway from writing Obsolete

The one about AI and Trust, The P for Product and Salem's Lot - TG121 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:09 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:48 Content Spotlights ROGER: Product is the P all marketers should strive to influence by Mark Ritson in Marketing Week: https://www.marketingweek.com/product-marketers-influence/ PASCAL: Customers don't trust AI, and the rift might be hurting business by Kristen Doerer, Editor at Marketing Dive https://www.marketingdive.com/news/customers-dont-trust-ai-hurt-business/727206 00:30:37 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:36:44 Marketing Tech and Apps ROGER: It's all about cameras and drones. DJI Neo Drone. https://store.dji.com/uk/product/dji-neo Insta360 Link 2 Webcam: https://store.insta360.com/product/link-2 PASCAL: It's all about using AI for better FAQs NotebookLM by Google https://notebooklm.google.com/ automatically generates summaries. ChatPDF https://www.chatpdf.com/ practise superior content curation using this AI-powered assistant that can read PDFs and answer your questions in any language. EXTRA: Meta AI https://www.meta.ai/ and check out the full overview at https://ai.meta.com Is this the biggest rival to the popular ChatGPT? 00:45:54 Film Marketing SALEM'S LOT (2024) Directed by: Gary Dauberman (It Part 1 and 2) Written by: Gary Dauberman Cast: Lewis Pullman as Ben Mears, Makenzie Leigh as Susan Norton, Pilou Asbæk as Richard Straker, Alexander Ward as Kurt Barlow and Alfre Woodard as Dr. Cody Music by: Nathan Barr and Lisbeth Scott Tagline: Be Careful What You Invite Inside. Much delayed, this adaptation of Stephen King's famous novel was rush released after a very short marketing campaign. We ask whether the film live up to the reputation of the original 1979 adaptation and what they could have done better in the marketing campaign. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and...

In the latest episode of Marketing Week's This Much I Learned podcast, Diageo's chief marketing officer Cristina Diezhandino discusses why driving a culture of effectiveness is key for growing its brands, including Guinness and Johnnie Walker.

Whether they discover new brands on social media or loyally purchase the same brands as their grandparents, consumers today encounter a variety of products and services designed to satisfy their diverse needs and preferences. The sum of these purchases is a core driver of economic growth.  In today's economy, intangible assets play a large role in shaping customer behavior and purchasing habits. Consumers are anticipating a logo, recalling a jingle, or associating a product with an influencer. How does a company determine which of these marketing assets to invest in? How do investors assess the company's intellectual property (IP) to calculate future returns? And how can governments understand whether the businesses in their jurisdiction are creating IP that is likely to fuel economic growth? Brand valuation provides a way to standardize questions such as these. Instead of having to subjectively describe why a brand is valuable, an organization can now quantify, assess, and benchmark intangible assets, and strategize accordingly, through brand valuation exercises.INTA is approaching the valuation and commercialization of brands as a strategic priority within in 2022–2025 Strategic Plan. The Association is committed to provide brand professionals with a solid understanding of brand valuation and evaluation, to help them become key partners to their finance teams and effectively communicate the value of trademarks to both members of the C-suite and externally. Earlier this year, INTA recently published the Presidential Task Force Report on IP Reporting for Brands. Valuation methodologies are also covered in its Finance for Non-Finance Legal Professionals Certificate Program.Today's guest is David Haigh, the founder and CEO of Brand Finance Plc. He is a pioneer and foremost expert in brand valuation. He has worked in the field of branded business, and brand and intangible asset valuation since 1991 and, since 1995, has specialized entirely in this area.Mr. Haigh has represented the British Standards Institution in the working parties responsible for crafting international industry standards and has authored many articles on brand valuation, having been published in numerous marketing and finance newspapers and magazines, including Accountancy Age, the Financial Times, and Marketing Week. He has also lectured on the topic of brand valuation at business schools around the world.Mr. Haigh graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practicing certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).Related ResourcesAbout David HaighAbout the Brand Finance InstituteBrands: Past, Present, and Future (Brand & New, July 2024)IP Reporting for Brands Presidential Taskforce Report (INTA, 2024)Finance for Non-Finance Legal Professionals Certificate Program (INTA)

During the month of August we will be enjoying some summer weather and taking a break from recording new episodes. To satiate your thirst we will be re-releasing the hottest episodes of the year, every week, for you to enjoy with a Mai Tai by the pool like David will be.This week's Summer Re-release was originally released on Thursday February 1st. It was the first guest episode of 2024 and has become the most popular episode of the year so far! Revisit this discussion on listening to the market with host David Sweet and guest Ashley Harvey.Ashley is a C-Suite leader, with a 25-year international career beginning in sales and expanding out into marketing, branding, partnerships, hospitality, destination management and leadership. Ashley has a wealth of knowledge to share with us about being a business leader globally and in Japan specifically. This discussion is a master class in how to thrive as a new business leader navigating the unique benefits and challenges of the Japanese market.In this episode you will hear:How the Japanese market differs to other international markets and why it has been a good fit for AshleyAdvice for business leaders looking to expand their reach in JapanThe importance of having a strong employee acquisition strategyHow flexibility and nimbleness as a leader helps weather unforeseen challenges, like COVIDThe importance of creating an environment where open and honest communication can thriveAbout Ashley Harvey:Ashley Harvey is a C-Suite leader, with a 25-year international career which brings the benefits of a breadth of knowledge, diverse experience and interdisciplinary thinking to an ever increasingly complicated business landscape.Building from a sales background, Ashley's career grew to build a depth of experience in marketing, branding, partnerships, hospitality, destination management and leadership.He successfully built & led marketing strategies, tactics and teams in Singapore, Hong Kong and Japan, as well as in the UK.Past roles and clients include VisitBritain, Go Central Japan, Brand USA, Tourism Switzerland, a giga project in Saudi Arabia, Saudi Tourism Authority, NYC & Partners, Small Luxury Hotels of the World, Mandarin Oriental Hotel Group, Shangri-La Hotels, Hilton, Dusit Thani Group, Andaru Niseko, and, Marriott. His MBA (2005) comes from the University of Leicester, UK. In 2022 he completed the Mini MBA Marketing from Marketing Week.Connect with Ashley Harvey:LinkedIn: https://www.linkedin.com/in/ashleyjohnharvey/Connect with David Sweet:LinkedIn: https://www.linkedin.com/in/drdavidsweet/ Twitter: https://twitter.com/focuscorejp Facebook: :https://www.facebook.com/focuscoreasiaInstagram: https://www.instagram.com/focuscorejp/ Website: https://www.japan.focuscoregroup.com/ “Doin' the Uptown Lowdown,” used by permission of Christopher Davis-Shannon. To find out more, check out www.thetinman.co. Support independent...

WARC's David Tiltman speaks to Mark Ritson, founder of Marketing Week's Mini MBA about his recent talk at the Cannes Lions International Festival of Creativity. Discussing why creativity is not enough, where strategy is going wrong and what excites him for the future.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week on the MediaBooks Podcast, Kristen discusses refreshing her marketing strategy to adapt to significant life changes and evolving market conditions. The episode highlights the necessity of keeping marketing strategies dynamic and adjusting them as both the business and marketing landscape change.  This week's headline is an article from Marketing Week about the rising need for disclaimers on AI-generated content. Kristen shares insights from marketing expert Neil Patel on optimal social media posting strategies.  The conversation also covers the impact of AI on content creation, the shift towards more authentic content on platforms like Instagram, and the importance of SEO-driven video content. Kristen outlines specific changes to their marketing plan, including a bi-weekly podcast schedule, increased focus on YouTube, personal content on Instagram, and exploratory efforts on Pinterest and Facebook. The episode underscores the value of staying ahead of trends and integrating multiple content platforms into a cohesive strategy. Headline Link:  https://www.marketingweek.com/ritson-ai-generated-content-warnings/ *Give Zencastr a try for your podcast or long-form content recording: https://zencastr.com/?via=mediabooksagency *Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3 *Some of the links above may be affiliate links and result in compensation for MediaBooks. MediaBooks Website: www.mediabooksagency.com

For this PRmoment Podcast, something completely different. It's one of those shows I thought I might have to do one day but I hoped that day would never come.On today's show, Daney Parker reflects on 15 years as PRmoment's editor. If you haven't heard already, Daney is leaving her role as PRmoment editor.So today - it's her running for the hills goodbye show!Daney and I started PRmoment back in 2009 when we were both, shall we say, between jobs. We didn't know each other, and I think it's fair to say we both took a punt on each other, and it's worked out.Today, Daney, who has written well over 1,000 articles about public relations, will look back on her time as a journalist covering public relations to reflect on where PR has come from and where it might be headed!Before we start, take a look at our latest PR Masterclass: PR and AI. It's a cracker! Tickets are on sale now from the PRmoment homepage.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Here's a summary of what Daney and I discussed:2.30 mins Daney talks about why she is leaving PRmoment and what she is up to next.“When people die, you have to look after yourself and your family. Because it is upsetting.”“You have to accept that life isn't always happy and joyful but you have to strengthen yourself and nurture yourself. It's important to do that during difficult times.”“I love writing, words have always been my thing…it's very important to give yourself a creative output.”6 mins Daney talks about how she felt as the editor of a start-up PR mag that no one had heard of when PRmoment started back in 2009.“Marketing Week made the whole editorial department redundant.““It's been nice to focus on PR. It's one of the most interesting sectors. It's also a sector that is thriving. Compared to above the line advertising, which is a completely different beast to when I started my career.”“It's a fascinating industry and it evolves all the time.”12.30 mins “Looking back, I'm a bit surprised we managed to pull it off!”17.30 mins What makes a good features journo different from a news journalist?“It's not such a craft news journalism, it's a skill… you have to be ruthless as a (good) news journalist. If you get a good piece of information from a friend, you're going to use it. And you might lose a friend.”21 mins Daney reveals her favourite ever PRmoment columnist in the last 15 years.“I have to say, Francis. He was scurrilous. Which is always interesting…He was prepared to upset people.”23 mins Was the demise of the PRmoment column Hacked Off Flack the beginning of Cancel Culture?27 mins Daney reflects howPR is different now, compared to 15 years ago.“Do people work harder now in PR? They certainly drink less.”31.30 mins As a journalist, how was it writing about public relations?“PR generally does a very good job. Of course, there will always be some teething problems. But every journalist is different.” “Journalism is quite stressful and PR people are a good scapegoat.”

In this episode of Kantar's Future Proof Podcast, Dr Nicki Morley sits down with Anna MacDonald from Guinness to unravel the success behind the brand and how innovation played a key role in their recent win as Marketing Week's Brand of the Year.

In the latest episode of Marketing Week's podcast series Tesco marketing boss Emma Botton and Karen Martin of BBH share the inside story of their partnership.

This episode features an interview with Antonia Wade, Global CMO of PwC, where she leads brand strategy for one of the world's most trusted companies, creating flagship campaigns, and running the marketing technology stack. Previously, she was the CMO at Capita and has spearheaded global marketing teams at Thomson Reuters and Accenture. Antonia serves on the boards for ITSMA and Propolis, is a mentor for the Marketing Academy scholarship program, and has been ranked a Top 100 Marketer by Marketing Week.In this episode, Kailey and Antonia discuss how today's marketer should adapt in the world of AI when it comes to defining their buyer journey. From spotting the disconnects in customer journey mapping to strategizing on how to efficiently move your prospects from awareness to decision, get one (or several) steps closer to understanding your buyers better.-------------------Key Takeaways:How AI and other trends are impacting the modern buyer todayExploring strategies that PwC and its customers use to future-proof their marketing against the digital noise of generative contentSuggestions to drive client loyalty and create a buyer journey fit for the modern buyer-------------------“Allow yourself some time and space to go on a transformation journey. As I say in the book, probably a large percentage of your budget is being spent for you. So, how much of the work is actually in service of the buyer and have you really critically thought about versus you do it because you've always done it. So, trying to figure out what is the buyer trying to do? What does your business actually need to spend marketing dollars on? Be prepared to have no sacred cows in that.” – Antonia Wade-------------------Episode Timestamps:‍*(03:01) - Antonia's career journey*(07:43) - Trends impacting marketing and customer engagement *(15:43) - Antonia's take on the B2B funnel*(22:28) - How AI can be inserted into the B2B journey *(29:16) - How Antonia defines “good data”*(38:59) - Antonia's recommendations for upleveling customer engagement strategies-------------------Links:Connect with Antonia on LinkedInRead Antonia's bookConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com

Welcome back to the FocusCore podcast. We are excited to bring you another year of insightful and inspirational guests, as well as timely and topical solo episodes. This week we have our first guest of 2024, Ashley Harvey. Ashley is a C-Suite leader, with a 25-year international career beginning in sales and expanding out into marketing, branding, partnerships, hospitality, destination management and leadership. Ashley has a wealth of knowledge to share with us about being a business leader globally and in Japan specifically. This discussion is a master class in how to thrive as a new business leader navigating the unique benefits and challenges of the Japanese market.In this episode you will hear:How the Japanese market differs to other international markets and why it has been a good fit for AshleyAdvice for business leaders looking to expand their reach in JapanThe importance of having a strong employee acquisition strategyHow flexibility and nimbleness as a leader helps weather unforeseen challenges, like COVIDThe importance of creating an environment where open and honest communication can thriveAbout Ashley Harvey:Ashley Harvey is a C-Suite leader, with a 25-year international career which brings the benefits of a breadth of knowledge, diverse experience and interdisciplinary thinking to an ever increasingly complicated business landscape.Building from a sales background, Ashley's career grew to build a depth of experience in marketing, branding, partnerships, hospitality, destination management and leadership.He successfully built & led marketing strategies, tactics and teams in Singapore, Hong Kong and Japan, as well as in the UK.Past roles and clients include VisitBritain, Go Central Japan, Brand USA, Tourism Switzerland, a giga project in Saudi Arabia, Saudi Tourism Authority, NYC & Partners, Small Luxury Hotels of the World, Mandarin Oriental Hotel Group, Shangri-La Hotels, Hilton, Dusit Thani Group, Andaru Niseko, and, Marriott. His MBA (2005) comes from the University of Leicester, UK. In 2022 he completed the Mini MBA Marketing from Marketing Week.Connect with Ashley Harvey:LinkedIn: https://www.linkedin.com/in/ashleyjohnharvey/Connect with David Sweet:LinkedIn: https://www.linkedin.com/in/drdavidsweet/ Twitter: https://twitter.com/focuscorejp Facebook: :https://www.facebook.com/focuscoreasiaInstagram: https://www.instagram.com/focuscorejp/ Website: https://www.japan.focuscoregroup.com/ “Doin' the Uptown Lowdown,” used by permission of Christopher Davis-Shannon. To find out more, check out www.thetinman.co. Support independent musicians and artists.Mentioned in this episode:2024 Salary Guide

Brain Hurt Scale = 2/10. Racing car driver, Marketing Week columnist, retail media speaker and coach to marketing directors. Colin Lewis joins us for the first episode of 2024. While we were supposed to talk about retail media, this was one of those rare chances to tap into someone's mind that's experienced a depth and breadth of experience that's exceedingly rare. Colin's worked in multiple countries. Reinvented his specialty many times over. Put his money where his mouth is with his own businesses and worked for others to pay the bills. Big and small brands. For decades. Colin oozes stoic wisdom in a discussion that everyone from all angles within the industry can appreciate. We explore everything from marketing fundamentals to direct response and brand advertising. So get involved and start learning. Up your game. Start thinking like, a director

In this episode we're joined by Tom Roach, VP of Brand Strategy at Jellyfish – a digital marketing agency. If you read Tom's blog you'll see he has over 20 years' experience as a strategist in the world's best marketing and communications agencies – AMV BBDO, Leo Burnett, BBH, adam&eveDDB – working with amazing brands including McDonald's, The BBC, Mercedes-Benz, Deloitte, Tesco, Barclays and John Lewis. Tom has worked with the ‘Godfather of Effectiveness' Les Binet, as well as sitting on the IPA's effectiveness advisory board and being a columnist for Marketing Week. Tom is an expert in all thing's digital effectiveness. He walks us through some recent examples of campaigns he found interesting and how they were effective at growing the brand. Stay tuned till the end for wise words from a pro.

In the latest episode of Marketing Week's podcast series, Boots' chief marketing officer and Marketing Week's Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast' as a marketer.

MPF Discussion with Jeffrey HayzlettJeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host of All Business with Jeffrey Hayzlett on C-Suite Radio.  He is a global business celebrity, speaker, best-selling author, and Chairman and CEO of C-Suite Network, home of the world's most trusted network of C-Suite leaders. Hayzlett is a well-traveled public speaker, former Fortune 100 CMO, and author of four best-selling business books: Think Big, Act Bigger: The Rewards of Being Relentless, Running the Gauntlet, The Mirror Test and The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures. Hayzlett is one of the most compelling figures in business today and an inductee into the National Speakers Association's Speaker Hall of Fame. As a leading business expert, Hayzlett is frequently cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business, and C-Suite TV. Hayzlett is a former Bloomberg contributing editor and primetime host and has appeared as a guest celebrity judge on NBC's Celebrity Apprentice with Donald Trump for three seasons.Hayzlett had been inducted into four professional Hall of Fames that honor professional achievements including Speaker Hall of Fame, Sales and Marketing Executives On this episode of My Perfect Failure (Content is King, Activation is Queen, and Context is the Kingdom) Jeffrey reveals the importance of content and how we can grow our brand with relevant and impactful content for our audience.    Some of The Areas we Discuss.·       Discovering the fundamentals of brand identity.·       How to grow your brand and become more commercially astute. ·       Jeffrey discusses his role as the former Chief Marketing Officer at Kodak.·       Why Marketing today needs to be driven by content.]·       The importance of brands being clear on the exact problems they solve for their clients.  Links to JeffreyVisit Jeffrey's website: https://hayzlett.com/ Connect with Jeffrey on LinkedIn:  LinkedIn. Connect with Jeffrey on Twitter:  Twitter Find out more about C-SuiteNetwork: https://c-suitenetwork.com/tv/         

In the latest episode of Marketing Week's This Much I Learned podcast, ITV's CMO Jane Stiller talks about what has changed for the better and worse in marketing since she started her career, marketing's influence in businesses, and the mistakes that have helped shape her career.

Is America truly lagging behind the rest of the world in its understanding and application of marketing effectiveness principles? We talk about what Mark wrote in his Marketing Week column that caused quite a stir. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring our show.

Helen Edwards from Marketing Week's Mini MBA. Helen talks about how to get wider business buy-in to your marketing efforts so you can get things done, essentially, how to get marketing a seat at the table and decision makers to sign off on our ideas. To avoid being relegated to the ‘colouring-in department', Marketing must leverage all of the 5 P's and that means engaging with and getting the support of the rest of the business. To put it simply, to get stuff done you need their buy-in. - Learn what the language of business is, and how to speak it - Find out when to bring in the rest of the team, to help you move forward - Hear practical case studies of when this has been done well before

The Marketing Leader's Code: Unlock Your Potential - Learn The Secrets Of Successful Marketing Leadership by Gareth Helm About the Book: The Marketing Leader's CODE is a leadership book for marketing leaders, written by marketing leaders.  Much has been published about the challenges marketing leaders face, but very little has been done to prepare marketers for the leadership role and to be successful.  This book fills this gap by distilling the activities of successful marketing leaders into a simple framework and providing diagnostic assessments, real-life case studies, and a toolkit of tactics to build capability. About the Author: Gareth Helm has over 30 years experience in marketing businesses all around the world, with half of this time working in the Leadership Team. Starting out as a graduate trainee with Unilever in the Middle East, he went on to be the marketing leader or advisor on a wide variety of brands in different stages of their life cycle. From new start-ups to some of the world's largest and favorite brands including McDonald's and Mars. Gareth was recognized as one of the top 100 most effective marketers in 2021 by Marketing Week and is a Fellow of The Marketing Academy, a community of over 200 senior marketing leaders globally. And, interesting fact - midway through Gareth's marketing career he found out he was dyslexic!  Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/marketing-leaders-code-gareth-helm

In the latest episode of Marketing Week's podcast series, Domino's CMO Sarah Barron tells why she doesn't ‘mess' with brands and why getting the right capability is essential for building an effective marketing unit.

Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host The HERO Factor Podcast on C-Suite Radio. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world's most trusted network of C-Suite leaders. Hayzlett is a well-traveled public speaker, former Fortune 100 CMO, and author of numerous best-selling business books including: The Hero Factor; How Great Leaders Transform Organizations and Create Winning Cultures, Think Big, Act Bigger: The Rewards of Being Relentless, Running the Gauntlet and The Mirror Test. Hayzlett is one of the most compelling figures in business today and is in five business hall of fames including Speaker Hall of Fame, Sales and Marketing Executives, Business Marketing Hall of Fame, Direct Marketing Hall of Fame, and the Industry Award of Distinction from the National Association of Quick Printers. As a leading business expert, Hayzlett is frequently cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business, and C-Suite TV. Hayzlett is a former Bloomberg contributing editor and primetime host, and has appeared as a guest celebrity judge on NBC's Celebrity Apprentice with Donald Trump for three seasons. He is a turnaround architect of the highest order, a maverick marketer and c-suite executive who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.Advertisers: https://gozynta.com/payments/ https://partnerhero.com/businessoftech/Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Support the show on Patreon: https://patreon.com/mspradio/Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.comFollow us on:Facebook: https://www.facebook.com/mspradionews/Twitter: https://twitter.com/mspradionews/Instagram: https://www.instagram.com/mspradio/LinkedIn: https://www.linkedin.com/company/28908079/

In this edition of the podcast, Martin, who teaches strategy on Marketing Week's Mini MBA in Business Management, imparts wisdom on everything from what a great leader should be and the role of AI to how marketing and strategy can intersect and work together.

Today on our show, we're launching a special summer mini-series recorded live from the Cannes Lions 2023 International Festival of Creativity. frog was an official partner of the event, where we hosted a cabana along the famed croisette. What ensued was four days of programming that included on-stage panels from our sunny beachside terrace and interviews with expert guests from leading brands in our on-site recording studio. Day One in the frog Cabana, we focused on the theme ‘Innovation in a World of Flux" and discussed everything from avoiding the pitfalls of so-called ‘innovation theater' to real company journeys driving transformation and whether brands can ever truly be authentic or are more often guilty of smoke-and-mirror tactics. Special thanks to this episode's guests: Gagandeep Gadri, Managing Director, frog; Véronique Bruhat, Head of Digital Health for Specialty Care, Sanofi; Dr. Moira Gilchrist, VP & Director of Scientific & Strategic Communications; Russell Parsons, Editor-in-Chief, Marketing WeekBrought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Visit us to learn more and stay in the loop of our partnership with Cannes Lions . (https://cannes.frog.co/) Find transcripts and more from our conversation. (https://www.frog.co/designmind/design-mind-frogcast-bonus-episode-voices-from-cannes-day-1/)Download the new frog Chief Challenges 5: Banking on Invisibility report. (https://go.frog.co/banking_on_invisibility)

In the latest episode of Marketing Week's podcast series, Sage's CMO Cath Keers discusses the brand building opportunity in B2B, customer centricity and the AI  opportunity.

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.     KEY TAKEAWAYS Empathy underpins the power of social, the power of people talking to each other. That is why we form circles in order to be heard, understood, learn, and grow. Possibility thinking, kindness, and empathy empowers you to take risks. Community creates opportunity. Open your mind to how big the communities around the category or the industry you work in are…you'll be able to see what your competitors are up to.  "We're not trying to measure human behavior. We're trying to understand it" - Jeremy Hollow.      ABOUT OUR GUEST: Jeremy Hollow is the Founder and CEO of Listen + Learn Research, which he's actively building into the leading global authority on the human side of social data. What started as an idea born from a run in the woods, has become an award-winning agency (Marketing Week, Aura). Success has come from helping brands make sense of social media, by creating audience, cultural, and influencer insights that help them create engagement, demand, and scale their impact. A black belt, a passable cook, and an amateur dad. He also writes for This Social Life a blog about how people live their lives on social media.     CONNECT WITH JEREMY HOLLOW: LinkedIn: https://www.linkedin.com/in/jeremyhollow Website: https://listenandlearnresearch.com/ Twitter: https://twitter.com/LALResearch     ABOUT KYM HAMER: Kym Hamer is an international business coach, serial entrepreneur, and the creator of Building Brand You™, a methodology helping organisations, teams, and individuals to build visibility and reputational rigor as essential building blocks for delivering sustained business value.  In 2020, just one year after launching her business, she was nominated by Thinkers360, the world's first open platform for thought leaders, as one of the Top 100 Women in B2B Leadership influencers. In 2022 she was nominated for the second time as one of the Top 25 in Marketing and in 2023, she is one of the Top 20 Personal Branding Influencers globally. For 4 years running Kym has also been one of Thinkers360's Top 10 Thought Leaders in Entrepreneurship. Kym is the Founder & CEO of Artemis Futures International, a Founding Board Member of the Customer Experience & Service Association Middle East & Co-founder of CXSA Group Ltd. as well as Programme Faculty Lead with Homeward Bound Projects, a global initiative reaching 1.8 billion people that is equipping women in STEMM to lead and shape the future of our planet. In between all of these things, you'll find her curled up in a corner with her nose in a book.   Building Brand You™: JOIN the BBY Facebook Group - https://www.facebook.com/groups/buildingbrandyou SUBSCRIBE to the BBY Podcast - https://podfollow.com/building-brand-you/ SIGN UP to the Brand You: Unlocked! Newsletter -  https://bit.ly/brand-you-unlocked DOWNLOAD our 90 Books to Unlock Your Greatest Asset…YOU - http://bit.ly/3yRCEDF   CONNECT WITH KYM HAMER: LinkedIn - https://linkedin.com/in/kymhamer/ Instagram - https://www.instagram.com/kymhamerartemis/ Facebook - https://www.facebook.com/kymhamerartemis/ Schedule a Call - https://calendly.com/kymhamer/bbychat/     HOSTED BY: Kym Hamer     DISCLAIMER: The views, information, or opinions expressed during the Building Brand You™ podcast series are solely those of the individuals involved. They do not necessarily represent any other entities, agencies, organisations, or companies. Building Brand You™ is not responsible and does not verify for accuracy of any of the information contained in the podcast available for listening on this site. The primary purpose of this podcast is to educate and inform. This podcast does not constitute legal advice or services.

There's a lot of moving parts to inclusive marketing. Thankfully, increasingly there are more marketers in many industries and working with brands of all sizes that are coming together to give guidance on how others can engage in inclusive marketing. In this episode, I chatted with Jerry Daykin, a global marketing leader with senior roles at brands including Beam Suntory, GSK Consumer Healthcare, Diageo, and Mondelez, and author of the new book Inclusive Marketing. Based in London, UK, he is a WFA (World Federation of Advertisers) Diversity Ambassador and co-chair of its Diversity Task Force, where he created its framework for representation and inclusion. He also sits on the diversity and inclusion boards at the Advertising Association and ISBA and at the Conscious Advertising Network and Outvertising. A regular conference speaker, he has written for The Drum, AdWeek, Campaign, Marketing Week, and The Guardian. Get the transcript of the episode here Get Jerry's book, Inclusive Marketing from the publisher Get Jerry's book Inclusive Marketing from Amazon Get the Inclusion & Marketing newsletter

What if your morning cup of coffee could alter people's lives?   Cemal Ezel is the proud founder of Change Please, a social enterprise that helps homeless people by training them to become baristas and providing them with jobs. While on a sabbatical in Vietnam, the idea came to him after visiting a tea house staffed by deaf and mute people. The proceeds from the tea house were invested back into the staff's well-being. Upon returning to London, he enrolled in the School of Social Entrepreneurs after feeling unfulfilled in his role as a commodities broker.   Since launching they have won an array of awards, was voted Lloyd's Bank Social Entrepreneur of the Year 2017, Natwest's SEUK Trailblazer Awards 2017, were awarded Best Coffee at the World Beverage Innovation Awards, and Change Please was listed as one of Marketing Week's Top 100 Most Disruptive Brands 2017.   Find out more about Cemal Ezel via LinkedIn & Website.

What if your morning cup of coffee could alter people's lives?   Cemal Ezel is the proud founder of Change Please, a social enterprise that helps homeless people by training them to become baristas and providing them with jobs. While on a sabbatical in Vietnam, the idea came to him after visiting a tea house staffed by deaf and mute people. The proceeds from the tea house were invested back into the staff's well-being. Upon returning to London, he enrolled in the School of Social Entrepreneurs after feeling unfulfilled in his role as a commodities broker.   Since launching they have won an array of awards, was voted Lloyd's Bank Social Entrepreneur of the Year 2017, Natwest's SEUK Trailblazer Awards 2017, were awarded Best Coffee at the World Beverage Innovation Awards, and Change Please was listed as one of Marketing Week's Top 100 Most Disruptive Brands 2017.   During my conversation with Cemal, he shared how a rocking chair test have helped him to make a significant difference, how they've grown from one man to a company, and how does a cup of coffee have helped changed people's lives.   Find out more about Cemal Ezel via LinkedIn & Website.

Click HERE to sign up for Farm Marketing Week, Free Marketing Coaching Farm Marketing Week is where I go live with farmers all across the country on Zoom, and offer expertise that will improve your marketing drastically. Each time I offer strategic marketing feedback on these calls, farmers email me afterward sharing success: "Sold 80% of my wreaths with ONE email after you rewrote it" rewriting her email as I taught and a day later sold 2 hogs with that email, previously not getting anyone to buy from her emails. This new farmer added the missing key to her website and created 12 signups to her email list which was previously at zero (everyone starts at zero, you just don't want to get stuck there) Several farmers DOUBLED their email signups within weeks of making the website edits "Selling one beef per month consistently since rewriting my newsletter as you explained how" ​This WILL be you if you implement even half of what I teach during Farm Marketing Week. ​Sign Up HERE.​ My clients learn that people will buy ANYTHING they offer for sale on their farms. They experience this because they are learning how to craft expert marketing that creates sales. They learn how to sell people on their products in a non-icky, non-salesy, way and find that people love giving them money. And these customers don't complain about the prices their farmers, my clients, have to charge. The farmers I work with learn how to write in way that connects and creates desire for their products. And marketing becomes a much simpler process that you complete with ease. Use the link above to sign up and I'll see you inside

As economic uncertainty continues to grow, what tools are available to job seekers hoping to find meaningful work? Jennifer Warren, VP of Global Brand Marketing at Indeed, joins us to explain why the hiring platform is injecting a much-needed dose of optimism into the job market conversation. Learn about Indeed's commitment to building a diverse workforce, and hear Jennifer's keen perspective on the relationship between brand and performance marketing.Tune in to learn:How Indeed has evolved since Jennifer joined the team (06:14)The relationship between marketing and performance marketing (11:40)How remote work has affected attitudes for job seekers (22:10)Indeed's optimism regarding the job market (34:39)Mentions:“Women to Watch: Jennifer Warren, Radioshack” (Ad Age article by Natalie Zmuda; June 2, 2013)“Is your brand stuck on the performance plateau?” (Marketing Week article by Tom Roach; November 7, 2022)“Where Are You on Your Employer Brand Journey?” (WSJ Business article written by Ken Bracht; October 3,2022)Indeed | The Rising - 2021 Super Bowl CommercialThis podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.

Click HERE to sign up for Farm Marketing Week – Free Coaching Farm Marketing Week is where I go live with farmers all across the country on Zoom and you can submit one piece of marketing for my feedback. Each time I offer strategic marketing feedback on these calls, farmers are emailing me afterward sharing success: "Sold 80% of my wreaths with ONE email after you rewrote it" rewriting her email as I taught and a day later sold 2 hogs with that email, previously not getting anyone to buy from her emails. This new farmer added the missing key to her website and created 12 signups to her email list which was previously at zero (everyone starts at zero, you just don't want to get stuck there) Several farmers DOUBLED their email signups within weeks of making the website edits "Selling one beef per month consistently since rewriting my newsletter as you explained how" ​This WILL be you if you implement even half of what I teach during Farm Marketing Week. ​Sign Up HERE.​ My clients learn that people will buy ANYTHING they offer for sale on their farms. They experience this because they are learning how to craft expert marketing that creates sales. They learn how to sell people on their products in a non-icky, non-salesy, way and find that people love giving them money. And these customers don't complain about the prices their farmers, my clients, have to charge. The farmers I work with learn how to write in way that connects and creates desire for their products. And marketing becomes a much simpler process that you complete with ease. Use the link above to sign up and I'll see you inside!