Podcast appearances and mentions of ryan wallman

This week we chat with Ryan Wallman and Giles Edwards, the authors of the new entertaining marketing and creativity book, How Brands Blow. To get yourself a copy head over to https://amzn.to/3QOqVhG --- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

Bronwyn Williams & Ryan Wallman [The Small Print] In this episode of The Small Print, Bronwyn speaks to author Ryan Wallman about his book “Delusions of Brandeur”. Together, they unpack the insanity that pervades the marketing industry, from companies cynically “cause-washing” their brand to institutions jumping on the latest moral crusade to remain in the good graces of the mob. They also discuss the phenomenon of "social cooling", Ryan's experience of living in Australia during the time of Covid, and how we can use humour to speak hard truths. Bronwyn Williams is a futurist, economist, trend analyst and host of The Small Print. Her day job as a partner at Flux Trends involves helping business leaders to use foresight to design the future they want to live and work in. You may have seen her talking about Transhumanism or Tikok on Carte Blanche, or heard her talking about trends on 702 or CNBC Africa where she is a regular expert commentator. When she's not talking to brands and businesses about the future, you will probably find her curled up somewhere with a (preferably paperback) book. She tweets at @bronwynwilliams. Twitter Flux Trends Website Ryan Wallman is Creative Director and Head of Copy at Wellmark, a Melbourne-based creative agency that specialises in healthcare. In his former life, he was a doctor and worked for several years in psychiatry. Ryan is an internationally acclaimed copywriter and marketing commentator. He has written for numerous industry publications, including Marketing Week, the Australian Financial Review and The Economic Times. He is also the author of the book ‘Delusions of Brandeur'. Twitter Book Subscribe to our Substack.   Follow us on Social Media: YouTube LinkedIn Facebook Twitter Instagram   Subscribe to the Discourse ZA Podcast: iTunes Stitcher Spotify RSS feed

To niche or not to niche? That is the question for many copywriters starting out. Ryan Wallman was a medical doctor who discovered that he preferred writing copy instead of writing scripts. Discover how he made the transition to becoming a healthcare copywriter, and how to decide if niching is for you. Dr Ryan Wallman was a medical doctor but after he discovered his passion for words and writing, he decided to follow his intuition and become a medical and healthcare copywriter. He is now the Creative Director and Head of Copy at Wellmark, a Melbourne-based creative agency that specialises in healthcare marketing. He writes for a range of clients including the hospitals, IVF clinics and communication campaigns for the national COVID-19 response. In this episode, I talk to Ryan about: How to become a medical or healthcare copywriter The creative process his agency follows to create a campaign Why pitching for new clients is a nightmare (necessary, but still a nightmare) The pros and cons of niching as a copywriter How his agency chooses and hires copywriters Why content marketing work (and proof that it does) Tips for copywriters starting out Why he wrote his book and the impact it had on his career. Mentioned in this episode: Ryan Wallman on Twitter Wellmark  Delusions of Brandeur by Ryan Wallman Ad Teachings Read the show notes Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.

Today's guest is Dr Ryan Wallman, Creative Director and Head of Copy at Wellmark Health, a creative agency that specialises in healthcare.A non-practising doctor, Ryan leads a collective of writers who combine their backgrounds in life sciences and marketing to deliver everything from pharmaceutical marketing right through to consumer health campaigns.Ryan is also the author of Delusions of Brandeur, a no-holds-barred commentary on modern marketing, and a contributor to Eat Your Greens, a compilation of fact-based thinking to improve the health of brands. If you follow Ryan on Twitter, you will be familiar with his mock trend lists and marketing predictions. With thorough research, he discovered a number of illnesses he calls ‘marketing diseases', things like ‘Bovine gastroenteritis', a common condition among thought leaders on Twitter, which leads to explosive BS.You'll find Ryan on Twitter here: https://twitter.com/Dr_Draper?s=20Want to improve the health of your brand? Check out Wellmark Health here: https://www.wellmark.com.au/Delusions of Brandeur is available here: https://www.amazon.co.uk/Delusions-Brandeur-Ryan-Wallman/dp/1677224967Eat Your Greens is available here: https://www.amazon.co.uk/dp/B07HP9WYVF/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1Subscribe to the podcast to enjoy our incredible lineup of interviews about hustle culture, work, success and happiness. Say hi to us at instagram.com/antihustle.hustleclubIntro music by Ant Henderson soundcloud.com/antphenderson

There's a Freaky Friday/Trading Places film vibe to this episode, as JP Castlin puts the boot very much on the other foot to volley a tonne of tough posers to the outspoken founder and Creative Director of Gasp, and this show's usual host, Giles Edwards.  A “wonderful overachiever”, he's also the creator of ISOLATED Talks and has collaborated on two #1 best-selling books. He believes in “proper (timeless) Marketing” and its vital role in the boardroom and usually rants about this, and more, with esteemed guests on this podcast. But today, it is him who is in the hot seat. He talks to us on almost becoming Comic Book Guy from The Simpsons, learning Serbo-Croat and the fundamentals of communication, what he set out to do with Gasp, media neutrality, the noose around the neck of many marketers (aka the billable hour), awards, behavioural economics, stand-up comedy, and Wu-Tang Clan. Plus, find out why the front page of an Indonesian newspaper dubbed him “Mr. Cheater” after an ill-fated spelling bee… ///// You can find Giles on Twitter and LinkedIn.   Enjoy all 67 episodes of Call to Action so far.   Check out and support ISOLATED Talks.   Don't Be Brave, Be Right by Giles Edwards and Ryan Wallman. Here's the Hans Brinker ads, the Party Cannon logo, and Gasp's award-winning crumpled up letter campaign. A huge thank you to a friend of the show JP Castlin who, not being content with being on this podcast twice already, humbly invited himself to be a guest host. You can listen to both his episodes of Call to Action here and here. Giles's book recommendations are: Delusions of Brandeur by Ryan Wallman   Copywriting Is by Andrew Boulton   How to Make Better Advertising and Advertising Better by Vic Polkinghorne and Andy Palmer   A Smile in the Mind by Beryl McAlhone and David Stuart    Sync by Steven Strogatz   /////

In this episode, Giles Edwards the founder of Gasp, an award-winning, marketing, strategy & communications agency, discusses how to effectively carry out research and how the value of research is vital.He shares the holy trinity of segmentations as part of the brand strategy, his perspective on branding terminologies and insights on brand distinctiveness. This episode is essential for anyone wanting to better understand their market through research as Giles share’s valuable insights around this topic and a platform you can use to conduct research. Giles talks about the value of building an effective strategy to help your brand and business grow.  In this episode we cover:Understanding client needsMarket research — breaking down segmentationHow to conduct research with valuable insightsThe value of research to your businessUnderstanding branding & brand strategyThe holy trinity of segmentationTerminologies on brandingBrand naming — distinctivenessProtecting your brand’s distinctive assetsISOLATED Talks® - Creatively Supporting Mental Healthwww.isolatedtalks.comDon't Be Brave, Be Right - Giles Edwards and Ryan Wallman (a recent/popular talk that Ryan Wallman, Dr Draper, and I gave for The Marketing Meetup)Call To Actionaudioboom.com/channels/4977426gasp.agency/media/call-to-actionGasp (inc Gasp Books & our 2 x #1 Amazon Best Sellers)gasp.agencyDelusions of BrandeurCopywriting is – a glimpse into the dark and inky heart of a copywriter Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter

In the final stages of hypothermia, people often engage in “paradoxical undressing”. As they lose rationality, they feel irrationally hot. They strip off their clothes and hasten their own death. Marketing is not a matter of life or death. Far (so very far) from it. Yet how we present ideas, how we glorify risk, and dare to talk of being brave is equally as absurd. And ultimately self-defeating. In this session Giles and Ryan will share: • How best to present risk vs reward • How to better communicate the value of creativity • And share why being “brave” can be a fool's errand

In this week's episode of Medicine Avenue - proudly brought to you by AdvertisingHealth and the London International Awards - we speak to Jon Chapman, Co-Chief Creative Officer of the Havas Lynx Group.With over 16 years’ experience in both consumer and health advertising – most of which was spent at Havas Lynx - Jon is largely responsible for the sudden surge of the agency that became a northern creative powerhouse. In recent years, he has also been jointly responsible for the growth of an innovation hub within the Group, and is responsible for multiple award wins including Cannes Lions, Clios and LIAs, and judged on various international jury panels.This week’s episode – sadly missing our friend and co-host Ryan Wallman – sees your host Tim Jones catching up with Jon as he tells us about his career; how he sees craft as part of the creative process; and an insight into his beautifully honest film project “U=U” for Viiv Healthcare.

In this week's episode of Medicine Avenue - proudly brought to you by AdvertisingHealth and the London International Awards - we speak to Fabio Rodrigues, VP Creative Director of McCann Health New York. With over 20 years of advertising experience, Fabio has worked with some of the biggest advertising groups and consumer brands in the world. The interest to move to healthcare came from a belief that this is the space that will see the biggest creative innovation and advances in the upcoming years. As a result, his work has been recognized by many international award shows - including London International Awards, Cannes Lions, Clios, D&AD, Global Awards, and The One Show. Join hosts Tim Jones and Ryan Wallman (@Dr.Draper) as they chat to Fabio about his career; how he set up a new craft department within McCann Health NY during a pandemic; and his latest project: “The Unfinished Votes” – where they used AI to digitally bring back a Parkland victim to plead to replace his vote.

Dr Ryan Wallman is the Creative Director and Head of Copy at Wellmark, a creative agency for healthcare brands. He is also the author of a fabulous book on advertising and marketing titled “Delusions of Brandeur”. Ryan shares his thoughts on the role of creativity and particularly writing in engaging the audience and the particular challenges and discipline required to write in categories that are often quite technical and regulated. He also shares how he found and embraced Twitter and can be followed at @Dr_Draper https://www.trinityp3.com/2020/07/creativity-copywriting-caring-about-your-audience/

Monty Python, marketing idiocy, and the general state of the world: join Vicky as she chats to Ryan Wallman, aka Dr_Draper on Twitter, as he puts the world to rights. Vicky has been wanting to snaffle Ryan for years for an interview, so you'll have to excuse the initial fangirling. But he is the funniest marketer on Twitter, so there's a legit reason...   Key Takeaways: [1:15] Who is Ryan and what does he do?   [4:00] How did Ryan learn about marketing?  [5:40] Why did Ryan decide it was time to write a book?  [10:30] Ryan intentionally wrote his book to not be serious!  [12:25] When it comes to marketing, who should you be paying attention to?  [14:30] Uncertain about your business? Ryan has some advice for you!  [17:50] What was Ryan’s process?  [20:35] Why did Ryan pick Monty Python as his inspiration?    Mentioned in This Episode: Website Vicky on Medium Order Vicky’s new book! 90-day Book Course Subscribe on iTunes, Stitcher, and Overcast Connect with Ryan on Twitter Delusions of Brandeur by Ryan Wallman Commonsense Direct and Digital Marketing Book by Drayton Bird Marketing Week Mini MBA

An internationally acclaimed copywriter and author who is partial to some wolf nipple chips (who isn’t?), Ryan Wallman is Creative Director and Head of Copy for Wellmark, a Melbourne-based creative agency specialising in healthcare.   He has written for numerous industry publications, including Marketing Week, and is a co-author of the bestselling marketing book Eat Your Greens. More recently, Ryan smashed out his own masterpiece; The Drum Roses award-winning satirical scalpel that is Delusions of Brandeur; a hilarious, piss-taking how-not-to-guide for getting on in the marketing industry.   Praise for the book has been knockout:   “I love this book. Anything I spend my time on, I either have to learn something or be entertained, with this book I get both.” – Dave Trott   “Not only is this a marvellous book – but no one but Dr. Wallman could have written it.” – Rory Sutherland   Ryan chirps to us on the origins of Delusions of Brandeur, rumours of a sequel, what the world of medicine can teach marketing, the work of the Wellmark agency and the vital role Twitter played in his career change. His claims of being a world-class whistler are also put firmly to the test. Get your ears out and listen. ///// Follow Ryan on LinkedIn (https://www.linkedin.com/in/ryanwallman/) . And on Twitter (https://twitter.com/Dr_Draper) . Here is his agency Wellmark’s website (https://wellmark.com.au/) . Check out his book, Delusions of Brandeur (https://gasp.agency/media/delusions-of-brandeur) , including some top merch and a Monty Python inspired video of supreme silliness. The ISOLATED Talk from Gem Higgins (https://www.isolatedtalks.com/talks/sit-fucking-still/) . Book Recommendations: Alchemy (https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502) by Rory Sutherland  The Choice Factory (https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X) by Richard Shotton /////

We chat with Ryan Wallman (aka @Dr_Draper) about his latest book Delusions of Brandeuer. Funny and an insightful reflection on the current state of the advertising industry. Some great tips on how to publish a book.

We talk about:Ryans twitterRyans book: Delusions of brandeurHow brands grow by Byron SharpMark Ritson from marketingweekDave Trott's blogHow to write better copy by Steve HarrisonOgilvy on advertisingGeorge Tannenbaum's blogIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform 
for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount. 

A time-traveling, genre-spanning, thought-leading comedy podcast musical experience about marketing and sales that’s sure to enchant anyone in business that’s ever asked, “RO-Why are we doing this?” Featuring - Scott Monty, Ryan Wallman, Neon Brown, Paul Julius, Casey Clark, C. Vincent Plummer, Jeremy Most, and Jacob Sanders Written, scored, directed, and produced for audio by Jacob Sanders For more info - https://posmarketingblog.com/2020/03/24/roi-the-musical/

Ryan Wallman, or @Dr_Draper as he is known on twitter, is an ex-doctor who swapped the medical world for the world of advertising instead. We had a chat to him about his new hilarious but also helpful book "Delusions of Brandeur".

Dr Ryan Wallman discusses the importance of satire in brand building and how to get it right

Ryan Wallman, Creative Director and Head of Copy, at Wellmark joined us for this episode to drop some knowledge on the overall marketing landscape. You may know Ryan better as @Dr_Draper on Twitter where he breaks down the "insanity that pervades the marketing industry." Ryan has a great sense of humor and an even better understanding of the fundamentals of marketing. Give this episode a listen and you'll be sure to learn something new!  Topics covered: the fundamentals of marketing, shiny object syndrome and what to start/stop doing in your strategy sessions. He also shares some stories and theories from his new book, Delusions of Brandeur.  FOLLOW THE GUEST, Ryan Wallman LinkedIn: https://www.linkedin.com/in/ryanwallman/ Twitter: @Dr_Draper FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Production: STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. https://stndigital.com FOLLOW STN DIGITAL: Facebook: https://www.facebook.com/STNDigital/ Instagram: https://www.instagram.com/stndigital/ Twitter: https://twitter.com/STNDigital LinkedIn: https://www.linkedin.com/company/stn-...

Ryan Wallman, Creative Director and Head of Copy, at Wellmark joined us for this episode to drop some knowledge on the overall marketing landscape. You may know Ryan better as @Dr_Draper on Twitter where he breaks down the "insanity that pervades the marketing industry." Ryan has a great sense of humor and an even better understanding of the fundamentals of marketing. Give this episode a listen and you'll be sure to learn something new!  Topics covered: the fundamentals of marketing, shiny object syndrome and what to start/stop doing in your strategy sessions. He also shares some stories and theories from his new book, Delusions of Brandeur.  FOLLOW THE GUEST, Ryan Wallman LinkedIn: https://www.linkedin.com/in/ryanwallman/ Twitter: @Dr_Draper FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Production: STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. https://stndigital.com FOLLOW STN DIGITAL: Facebook: https://www.facebook.com/STNDigital/ Instagram: https://www.instagram.com/stndigital/ Twitter: https://twitter.com/STNDigital LinkedIn: https://www.linkedin.com/company/stn-...

The advertising business is crazy. And lately, things have gotten even crazier. It’s more complex. With more platforms. More jargon. More acronyms. And more opportunities to poke fun at all of it. Creative Director and copywriter Ryan Wallman has done just that. His new book is called “Delusions of Brandeur.” And it’s a wonderful antidote to all that ails the ad business. Listen in as he and Rob unpack the inspiration and some of the hilarious content that fills its pages. Credits Host - Rob Schwartz  Intro/Outro Voiced by Sophia Barnett Executive Producer - Sean Riojas Audio Engineer/Sound Design - Corey Bauman

We're excited to share our first episode of the Marketing & Tech Book Club 2020! Ryan Wallman, doctor turned creative copywriter joins our host Carlos to chat about his latest book Delusions of Brandeur. In this ep: >> Calling out the BS in the marketing industry >> Advice for starting a career in marketing >> How to find balance between marketing fundamentals and new industry channels >> The bizarre world of LinkedIn

Today's episode is brought to you by Booking Protect: the global leaders in refund protection!  Did you get a chance to hook up with us as INTIX?  Let us know what your favorite INTIX event or memory is?  Send me an email at dave@davewakeman.com Check out our new ebook: "What Matters In Tickets Now!"!  Get my new newsletter: Talking Tickets!  Buy my friend, Ryan Wallman's book, Delusions of Brandeur. The best book I've read this year!  My guest today is Ken Troupe!  We had a conversation about goals for 2020 and he wanted to challenge his students and clients to do things differently! So we made a podcast to discuss this idea of doing things differently!   

Glenn Fisher talks to Giles Edwards, co-founder of Gasp! and host of the Call To Action Podcast, about starting your own marketing agency, why you should involve creative people at every stage of a business and which letters of the alphabet he prefers. NOTES ON THE PODCAST Giles Edwards is the co-founder of marketing agency, Gasp! Having worked with some huge, international clients and launching their own successful marketing podcast, Call To Action, they’ve now gone into books too, publishing Ryan Wallman’s Delusions of Brandeur. You can find out more about Giles and follow him on Twitter here: https://twitter.com/Giles_Edwards Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU You can visit the (brand new) Gasp! website here: https://gasp.agency/ Delusions of Brandeur by Ryan Wallman is available on Amazon here: https://amzn.to/30H7a0X You can listen to Giles interviews me on Call To Action here: https://audioboom.com/posts/7249470-glenn-fisher You can find out more about the Mark Ritson Mini MBA Giles talks about here: https://mba.marketingweek.com/ Catch up on The All Good Copy Podcast here: www.allgoodcopy.com

This episode is brought to you by Booking Protect: come check us out at INTIX from 20-23 of January in NYC. We are at Booth 522 on the trade show floor and I'm doing a panel with Simon on customer service!  My guest today is Ryan Wallman.  Ryan is an advertising man from Melbourne, Australia. He just wrote one of the best books on advertising I've ever had a chance to read! Delusions of Brandeur is a collaboration with Gasp and Giles Edwards. And, it takes a sharp eye to the world of marketing and advertising.  When I got together with Ryan in Melbourne, I told Derek Palmer that if I'm one of the only people in marketing that Derek doesn't think is full of it, Ryan fills that roll for me.  This is a cool conversation we talk about his love of the Australian Football League. We talk about some of the basics of marketing. We talk about how he developed his voice as a writer. We talk about how to make your advertising impactful.   

The incredible Ryan Wallman joined me to talk about the inspiration for his new book, Delusions of Brandeur and the decisions he made to create a very different kind of marketing book. We also discuss evidence based marketing and his medical training. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

Glenn Fisher talks to Trevor Robinson OBE, founder and creative director of Quiet Storm, about why it's important to push the barriers of creativity, the people who influenced him and the refreshing honesty of Kanye West. NOTES ON THE PODCAST Trevor Robinson OBE is the founder and creative director of Quiet Storm. He is responsible for some of the most memorable adverts in the past few decades and continues to produce award-winning work that leads the industry. In 2009 he was awarded an OBE by the Queen for services to UK advertising. You can find our more about Trevor's work by visiting Quiet Storm here: https://quietstorm.co.uk/ Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: https://amzn.to/2QQkpto You can listen to Born Under Punches by Talking Heads here: https://www.youtube.com/watch?v=Y8xdsZhfrcA You can watch the overly sincere Zane Lowe talk to Thom Yorke here: https://www.youtube.com/watch?v=RBuj29gFvsM&t=581s You can read another great interview with Trevor by Matt Williams here: https://www.thedrum.com/opinion/2019/10/28/hour-advertising-with-quiet-storms-trevor-robinson On The Road by Jack Kerouac is available on Amazon here: https://amzn.to/2s7DZXO You can sign-up to be notified about when Ryan Wallman's new book is available here: https://www.delusionsofbrandeur.com/ Catch up on The All Good Copy Podcast here: https://www.allgoodcopy.com

Ryan Wallman is back to talk about his first book Delusions of Brandeur. He's compiling his most powerful pieces of the Internet to put into a compendium dedicated to puncturing the pretensions of marketing. We discuss why the industry is so serious about itself and how this hurts it, the copy-writing community, and self-deprecation. You can find Ryan here: http://twitter.com/dr_draper. His book website is here: https://www.delusionsofbrandeur.com/ The Kickstarter for the “Strategy Is Your Words" book is live until December 4 http://bit.ly/strategykickstarter

We talk bland taglines and how to solve them, and then an interview with marketer, copywriter, and Associate Creative Director at Wellmark, Dr. Ryan Wallman. NEWS - http://bit.ly/2NHjYAg GUEST - http://bit.ly/WallmanLAWsome © 2019 Consultwebs

Today on Medicine Avenue we are joined by the Brazilian creative duo that is Diego Freitas & Mauro Arruda. They have recently made headlines by launching FCB Health Brasil, the network’s first-ever dedicated offering in Latin America, in their new roles as Co-Managing Directors and ECDs.Prior to this, Diego and Mauro led a successful creative charge at Havas Health, where their work won awards at almost every major festival - most notably, their Parkinsounds campaign.In this episode, we talk to them about their early careers; what they have learnt from serving on many awards juries; and what piece of work still haunts them to this day…

Glenn Fisher talks to copywriter and creative director, Ryan Wallman, about how too many cooks can often ruin good copy, why he’s so excited by the Australian copywriting community and his favourite Philip Roth book. NOTES ON THE PODCAST: Ryan Wallman is the Associate Creative Director at Wellmark, a creative agency based in Australia. Ryan regularly tweets about advertising and marketing under the moniker Dr Draper. You can follow him on Twitter here: https://twitter.com/Dr_Draper Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2VEwm43 You can find out more about Wellmark here: https://wellmark.com.au/ The Human Stain by Philip Roth is available on Amazon here: https://amzn.to/2VBFB5i Creative Blindness by Dave Trott is available on Amazon here: https://amzn.to/2Qeu6zw How To Write Sales Letters That Sell by Drayton Bird is available on Amazon here: https://amzn.to/2WYmSCb Write To Sell by Andy Maslen is available on Amazon here: https://amzn.to/2HKDuH8 For more free insight into copywriting and marketing, visit: https://allgoodcopy.com/

Today on Medicine Avenue Ryan and myself are joined by the healthcare provocateur himself - Tim Hawkey. By day, Tim is the Chief Creative Officer of Area 23, An FCB Health Network Agency. By night he practices his cake-cutting techniques...Tim has lead the creative charge at Area 23, the agency that has almost single-handedly changed the entire creative trajectory of the industry. Their work has consistently won almost every award in the business, including being named 'Agency of the Year' at every major festival. Area 23 was also crowned the #1 Agency in the World by the AdvertisingHealth World Top 10 rankings, based on their stellar performance last year. In this episode, we talk to Tim about his birthright into advertising; his scientific background; the culture of creativity at Area 23; and more impressively...how he managed to shit his pants during a client meeting...

Today we are joined by the 2019 Lions Health Pharma Jury President Robin Shapiro. Robin tells us all about her career and daily role as the Global President for TBWA WorldHealth in New York; what she hopes to see at Lions Health this year; and how much it would cost for her to give us a gold lion...

Ryan Wallman is an Associate Creative Director at Wellmark in Melbourne, Australia. He's also a prolific Internet satirist. It's not that he satires the Internet but he does satire marketing and advertising on the Internet. Formerly a psychiatrist, and having experienced an assault while working with a patient, Ryan switched into a copywriting career later than many. We discuss: - What's distracting the industry now - Why is everything so bland? - The power of irreverence, humor, and negativity - The industry's insecurity - Ryan's work as a psychiatrist - Why people call things "negative" and what they're missing out You can find Ryan at http://www.twitter.com/dr_draper More Internets: Instagram http://www.instagram.com/markpollard Strategy class http://www.skl.sh/markpollard Articles http://www.markpollard.net

Ryan Wallman AKA ‘Dr Draper’ was at his caustic best for this episode. One of the newer and truer heavyweight commentators on the advertising world, Ryan shines a light on the grandiose bullshit that’s rife in our industry. He turned up hungover, but, like a trooper, still chugged his way through a bottle of champagne. Witty, acerbic, and our spirit animal; Ryan Wallman comes with kilo of panache. Make sure you listen to the end.

Today we're talking to Ryan Wallman Head of Copy at Wellmark a Melbourne creative agency that specialising in niche industries and in particular healthcare and pharmaceutical communications. Ryan has an alter ego Dr Draper on Twitter and is a well known name in copywriting circles. Tune in to learn: What a Head of Copy job entails How Ryan started out as a copywriter? Advice for copywriters considering specialisation? Whether you need qualifications to become a medical copywriter? Tips for breaking into agency land? Ryan's biggest challenges in his copywriter career Ryan's creative process Tips for newbie copywriters Share the pod love! If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Andrea Rowe from Your Coastal Connection for her fab review, read out on the show. Find out more at: Linkedin Wellmark blog Wellmark Twitter Links mentioned in this article: 'A beautiful constraint' book  Ad Teachings (Suzanne Pope) Andy Maslen's copywriting books  Dave Trott's books  Drayton Bird's books  Mark Duffy's article on unexpected visuals  Nick Asbury's site Ogilvy on Advertising Product copy agency Rory Sutherland's article

This is the ultimate Lessons Hard Learned! Ever considered getting out of Medicine - changing you life for a different trade - losing the identity of "Doctor" Here is a candid chat with my friend who did just that. Hear how it goes. Casey