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How you can integrate learning and community to drive product affinity, customer happiness, and retention. Community Industry News: Facebook was down Erik Martin joined Commsor as VP of Services Nádia Vieira was promoted to Senior Global Program Manager, Community at LinkedIn Tim Lopez joined Saviynt as Director, Community Cindy Au joined Reddit Andreia Tulcidas was promoted to Community Advocacy Lead at Outsystems Patrick O'Keefe joined CNN full-time as Community Lead Brad Fitzgerald joined UCLA Anderson School of Management as Community Manager Community & Learning: Salesforce Trailhead Alteryx Academy Joe Miller Sponsored By: Super Forum 2021 is the largest and most comprehensive conference for executives, community managers, marketing, membership, and customer success professionals who want to connect, engage, and create better customer and member experiences. Meetsy enables you to Connect your community, one introduction at a time. Create serendipity and unlock the power of networks in your community by enabling your members to easily connect with each other.
Je vous propose un épisode au pays des kiwis, le nom donné aux habitants de la Nouvelle-Zélande. « J'aime bien vivre ici, je m'y sens bien, et j'aimerais rester si c'est possible. » voilà ce que pense mon invitée Cindy après quelque temps en N-Z. C'est grace à sa grande motivation, que Cindy nous prouve que tout est possible afin de parvenir à réaliser ses rêves! Après avoir habité dans 3 villes différentes, fait 3 métiers différents, sans oublier les problématiques de visa, aujourd'hui Cindy est épanouie et peut être fière de son parcours. Et vous ? C'est quoi votre rêve ? Bonne écoute ! --------------------------------------- Suivre Expat & Cie : http://instagram.com/expatetcie_podcast Suivre Cindy : http://instagram.com/cindystraveldiaries --------------------------------------- |Musique libre de droits| Jimmysquare - Like Apollo (La Musique Libre) |Bruitage| airplane-fly-over-large-airliner Finnolia Productions Inc SoundEffectsPlus.com ---------------------------------------
Consider this episode of Community Signal your community career advisor on speed dial. If you’re looking for a new job, growing your team, or thinking about your career advancement options, Patrick, Daniel Marotta, Jenn Chen, and Marjorie Anderson share great advice and observations from their own career journeys. What skills and experiences created the foundation for your career in community management? [2:04] “If you marry customer service with website release management and content management… those [skills] are the basis for a great community manager.” –@massmarotta “[Don’t] just cut and paste a response from some template that your company printed out. Put a little bit of yourself in your responses. Build up a personality that really shines through with how you correspond with your member base.” –@massmarotta What makes a good community management job and what warning signs should you look for as you consider new opportunities? [4:42] “A good community role is one that’s actually community, that’s really about connecting members or customers with one another and not just broadcasting from the brand perspective.” –@patrickokeefe “There has to be buy-in for actual community work at the organization. … It’s really about an organization that understands the value [of community] and isn’t going to place a burden on community that isn’t placed on other departments.” –@patrickokeefe Will having an in-house platform and resources make your job easier? [16:06] “Being blocked by what our platform could or couldn’t do was a bit of a challenge as a community manager. … A lot of times, you want to advocate for your users, you want what’s best for them, you feel like there’s a great need, but your hands are literally tied, and as a community manager, you have to be very careful about how you communicate that. … The exciting thing with building our own platform is that the sky’s the limit. I can think of all these different features that would be beneficial to the community … evaluate it from all perspectives, and then we can either implement it or put it down on the roadmap.” –@jenntothechen What’s the career trajectory for community professionals? [20:43] “It was tough to find a [community] role where I felt like I was moving up and taking a positive career step. I’d say 1 in 10 [roles out there] are senior roles. … I was okay with [any] title as long as I was top of the department and building something good.” –@patrickokeefe “[The] role of community manager has a wide salary [and experience] range. [According to the Community Roundtable’s last research study, the] community manager [salary] was an average of $70k, but the range is over $100k. … There are some [amazing] community managers with tons of experience who are well paid. They just don’t have [a senior] title.” –@patrickokeefe “I don’t need the title of community manager. I don’t necessarily even need a title that says I’m head of community but what I want to do is continue to contribute to the space, and that’s what’s important to me.” –@MarjorieAyyeee This episode of previously unreleased clips also includes: Emily Temple-Wood on how community has the power to make room for all voices Dave Cayem on sustainable community metrics and the importance of a viable community mission If you’d like more behind the scenes clips and the chance to contribute potential questions and conversation topics to the show, please consider backing Community Signal on Patreon. Our Podcast is Made Possible By… If you enjoy our show, please know that it’s only possible with the generous support of our sponsor: Higher Logic. Big Quotes “You can be the greatest community professional in the world but if you don’t have resources and support, you’re just not going to be effective, you’re not going to be as successful as you can be.” –@patrickokeefe “Wikimedia found out the hard way that when you focus too much on tech, you neglect the human element and you lose a lot of what makes your community special. … You need things like invitation culture and funding community members to do cool stuff, simple things like in-person meetups and conferences. All the best stuff that any of us has done has come from just being together in a space and [feeling] safe throwing some spaghetti.” –@keilanawiki “Community guidelines shouldn’t just create this idea of everyone being the same. They create a baseline for us to respect each other and be productive.” –@patrickokeefe “You have to get that intersection between community mission and user need, and you have to figure out what that community mission is before you launch your community.” –@davecayem Related Links Sponsor: Higher Logic, the community platform for community managers Community Signal’s Patreon campaign Daniel Marotta, director of community at Brighter Horizons (Community Signal episode) Serena Snoad, online community manager at the Alzheimer’s Society Emily Temple-Wood, med student and Wikimedian of the Year (Community Signal episode) Wikiproject Women Scientists Genius: $56.9 Million in Funding, 6+ Years to Add a Report Abuse Button Jenn Chen, community manager at CallidusCloud (Community Signal episode) Marjorie Anderson, community engagement specialist for the Project Management Institute (Community Signal episode) Community by Association, resources to help community pros build thriving communities Cindy Au, previously VP of community of Pilotworks and Kickstarter (Community Signal episode) Alex Dao, senior manager of research and customer insights at Vimeo (Community Signal episode) The WELL, one of the oldest virtual communities still in existence Dave Cayem, head of forum moderation at TripAdvisor (Community Signal episode) Transcript View transcript on our website Your Thoughts If you have any thoughts on this episode that you’d like to share, please leave me a comment, send me an email or a tweet. If you enjoy the show, we would be so grateful if you spread the word and supported Community Signal on Patreon. Thank you for listening to Community Signal.
As the former VP Community at Kickstarter, Cindy Au managed the fast-growing crowdfunding community through a major growth phase, and balanced the competing needs of campaigners and funders. Cindy cut her teeth in New York’s tech scene - and she's got great insights about what it takes to say NO to short-term gains in order to fulfill a long-term vision. If you’re interested in community dynamics, cooperative design or tech entrepreneurship, you’re gonna love Cindy's stories about how Kickstarter transformed from a promising idea into a wildly successful fundraising powerhouse.
As employee #9 at Kickstarter, Cindy Au was the company’s second community hire. She rose to lead a team of 30, bringing community all the way to the executive meetings as Kickstarter’s VP of community. Cindy tells the story of how she built that team, and what led Kickstarter to add community at the executive level, on this episode. Now, more than 2 years out of that job, she also talks about her efforts to find a new, challenging role that moves her career forward. Plus: The “a-ha” moment that happened that Cindy started participating in the executive meetings Why community success metrics were important to Kickstarter How she created a verticalized team structure based around the platform’s strongest categories Big Quotes “The types of companies that I like working for are the ones that really, from the beginning, think of community as foundational to their business and to their mission. That is very different from community just being an ‘Oops,’ because lots of people are using this and, ‘Oh my gosh, now we need somebody to put out this fire.'” -@shinyee_au “We need people in this industry who are willing to step up and, if not outright advocate and ask for a more senior role, at least be willing to take it if it crops up. No matter what role you step into, if you’re stepping into a role where you’re totally comfortable with everything, you’re in the wrong role. We need people to push community farther up the chain.” -@patrickokeefe “[Community at Kickstarter was] dealing with a large umbrella of issues that all touched pretty much every part of the company. Increasingly, it was turning into one of those things where a lack of insight at the executive level was actually making it harder for us to do our jobs and harder for us to move at a good pace. … We realized that the missing piece at the table was no one was quite there fully advocating for the customer experience, understanding what was happening on that front and then bringing that information to the table. … It was sort of like that silence was deafening, and it really needed to be there.” -@shinyee_au “In a weird way, [as VP of community at Kickstarter,] I feel like I was a conduit of information. That was a lot of what I did. It’s so weird to think about that as a job, but I do feel like this is one of the things where you have to be comfortable as a manager. You’re not going to do the things that are going to solve the problems. You’re actually going to get the information that will help empower your team, and the people that you work with, to solve the problems.” -@shinyee_au “When I first left [Kickstarter], I think that immediately what happened was a lot of different companies reached out and asked if I would want to come and lead their community teams. I left Kickstarter because I was feeling a little burnt out and like I needed some time off, but also because I was trying to figure out career-wise, what should my next move be. What comes after this? I talked to a lot of different companies about what would it be like leading their community teams, and even though I liked a lot of the people that I met with, it felt like it was the same job. The exact same job. Just a different product. That wasn’t quite what I was looking for.” -@shinyee_au “If you have a big enough community where the data is so big, then at some point, you need your own data person. Who does nothing but community. I love the idea of specialization within community.” -@patrickokeefe “A lot of the work that I did at Kickstarter was intensely product-focused. … Sometimes when I tell people that I actually really deeply enjoy working on product, they seem surprised that, coming from community, I would necessarily have those desires. I think that may be some of the, again, differences in how people perceive the work, where ultimately, if you are part of a growing company with a growing community, then most of the challenges you’re working on are issues of scalability. Most of the time you’re not going to solve it by simply putting more people on a problem. You’re going to have to build solutions, and those solutions often are going to take the form of product.” -@shinyee_au About Cindy Au Cindy Au has over 9 years of experience working with online communities, building teams and advising tech companies. She was employee #9 at Kickstarter and, as their VP of community, oversaw the evolution of the community as it grew from 50,000 users to 10 million. Her expertise lies at the intersection of community and product, where she innovates on ways to create user-informed experiences that are beautiful, scalable and capable of working equally as well for an individual as they will for millions of people. Cindy specializes in translating user insights to diverse stakeholders and working across teams to get the job done. Cindy built and led Kickstarter’s original community organization, and since then has advised and helped other startups build their teams and businesses. In 2012, Fast Company named her one of the Most Creative People in Business. Before working in tech, Cindy received her PhD in English. Related Links Cindy’s website Kickstarter, where Cindy was employee #9 and the second community hire, before eventually rising to lead a team of 30 as VP of community The community/marketing hero job posting that Cindy first applied to Yancey Stricker, CEO and co-founder of Kickstarter Cassie Marketos, Kickstarter’s “first employee,” who became the company’s first community-focused hire Fast Company profile for Cindy, noting that she finished her PhD a month after “taking on the (staggering) work of answering all of Kickstarter’s emails” Carol Benovic-Bradley, who has been on the show previously Indiegogo, another crowdfunding platform Daniella Jaeger, employee #11 at Kickstarter, the company’s third community hire Community Signal episode with Jenn Pedde, about managing Oprah’s community Jared Cohen, a mentor of Cindy’s, the former VP of operations at Kickstarter Community Signal episode with Alexandra Dao, about the community career ceiling Kickstarter’s VP of Community is Responsible for Their Integrity Team by Patrick On Seeding Communities by Derek Powazek, where he shares his one rule for community building Community Signal episode with Trella Rath, about the job hunt for an experienced community pro Community Signal episode with Julie Hamel, about community as a product Cindy on Twitter Transcript View the transcript on our website Your Thoughts If you have any thoughts on this episode that you’d like to share, please leave me a comment, send me an email or a tweet. If you enjoy the show, we would be grateful if you spread the word. Thank you for listening to Community Signal.
In this week's Movie Date podcast, Rafer and Kristen review the video game-turned-movie "Need for Speed," the latest Wes Anderson confection, "The Grand Budapest Hotel," and the fan-funded movie, "Veronica Mars." Along the way, they talk with one of the Veronica Mars fans who made the film possible, Cindy Au. They also get a whopper of a Movie Therapy question, spanning six decades and even more films. And, as always, there's movie trivia!
Kickstarter Roundtable: Presented by Fred Hicks and Brennan Taylor. In this intense workshop, we will explore the ins and outs of using Kickstarter as a crowdsourced fundraising platform. Topics will include best practices for making videos, for customer contacts through updates, etc. Regrets from Cindy Au and Joshua A.C. Newman on account of hurricane. Episode 20: Kickstarter Roundtable [ 1:43:38 ] Play Now | Play in Popup | Download (202)
The day after the One Life Left (Venus Patrol) (Wild Rumpus) party and the team aren't feeling all that clever. Thank goodness, then, they have an all-star cast of clever guests to get them through the lunch hour. Who? There's Matt Boch from Harmonix and Nathan Vella from Capy(bara) who ably hold down the fort with some nonchalantly delivered game theory. Waiting to get paid? So are we, so there's a sight of relief when Cindy Au from Kickstarter arrives and sets Simon thinking about monetization (ie how can we access the Idle Thumbs riches?). Tim Rogers (9/10 in Edge) waits patiently in the wings then pretends he wasn't waiting at all (9/10 in Edge) and really he could think of many (9/10 in Edge) better things to do than be (9/10 in Edge) right here promoting his game. Zach Barth tells us about Spacechem and helps OLL create a new genre, then Chris Remo pops in to show the team how to do the podcasting part of radio properly. And somewhere in the middle Martin Hollis wanders in to bring Ste some lunch. It's fun, fragmented, flippant and unfocussed: it's One Life Left, live from the show floor at GDC 2012. Final episode tomorrow!
Cindy Au is the Community Director for Kickstarter. She has been with Kickstarter for two years and shares some of her background with the company. She also talks about the impact the board game community has had on Kickstarter themselves.Don't forget to become a backer of Funding the Dream Kickstarter campaign http://www.kickstarter.com/projects/richardbliss/funding-the-dream-podcast?ref=live