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Jess Ostroff-Tyson is the Digital Marketing & Executive Virtual Assistant at Don't Panic Management and author of Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business. Since 2011, she's been making matches between chaotic, overworked entrepreneurs and focused, calm virtual assistants. Don't Panic's services include social media marketing, content management, scheduling and booking appointments, travel arrangements, research, data entry, Mailchimp email marketing, WordPress management, editorial management, invoicing and bookkeeping, project management, event planning, and much more. Quotes To Remember: “You want to be able to look at your budget and be realistic on what you can afford.” “For me, it was more important to not be working 15 hour-days and to get some of my life back than it was to spend a little bit of money.” “Your time is worth more than a virtual assistant’s time.” “Everything you do should be connected to a goal.” “You have to be comfortable with the idea that you don't have to do everything and that somebody might be able to do it just as well for you.” “The amount that you are willing to let go is the amount that you will be able to grow.” What You’ll Learn: Finding the Right Virtual Assistant Measuring The ROI of Having an Virtual Assistant Are You Ready to Hire a Virtual Assistant? Key Links From The Show: Jess’ Site Don’t Panic Management Virtual Staff Finder Upwork Fiverr--Note From Me: check out Dorella Perlas’ Fiverr profile. She writes the show notes for Breakthrough Success and has helped me book guests on the show. See how she can help you on her Fiverr page. Recommended Books: Content Marketing Secrets by Marc Guberti Podcast Domination by Marc Guberti Panic Proof by Jess Ostroff Body of Work by Pamela Slim Virtual Freedom by Chris Ducker
Jess knew she wanted to work on her own terms. What she didn't know, was what a virtual assistant was. And yet when an opportunity came up to be one, to work remotely and become freelance... she jumped at it. As years went by the amount of work started to overwhelm her. So she hired her own virtual assistants to help out... and her company Don't Panic Management was born. Everything 'virtual' had gradually become very real. Jess' story is one of going with the flow, swep along by hard work, consideration and seizing opportunities. Learning the ropes of managing people, managing the finances and managing not to panic. Instead, for the first time, to properly plan a future... Love learning from other freelancers like this? Check out the website beingfreelance.com, subscribe to the podcast and to the newsletter. You'll also find useful links for this episode. That's beingfreelance.com Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.
Planning and operations are just as important as the content you're creating - nothing beats a well-oiled content machine! In this episode, Kerel and Keisha talk to Jess Ostroff, managing editor at Convince & Convert about auditing to improve your content marketing process in 2018, and common mistakes and misconceptions about content creation. Jess is also the CEO & Director of Calm at Don't Panic Management, a personalized virtual assistant agency.
If you haven't seen your friends douse themselves in ice to support ALS research yet, you're probably living under a rock. The ALS Ice Bucket challenge has raised over $13.3 million (compared to $1.7 million last year) and has over 260,000 new donors.Why is the ice bucket challenge so effective? 2 reasons:1) It plays on the power of video, which is much more visceral and experiential than text or photo could ever be.2) It happened concurrently with the new Facebook update that now allows videos to autoplay in your news feed.The other important reason this challenge has succeeded is that it wasn't ALS who asked people to dump ice on their heads, it's friends. And while we may not all have a personal connection to ALS, we do have personal connections to our colleagues and friends so we want to support the cause in their honor.This is a lesson that all businesses, not just non-profits can learn from: Social media is about people, not logos, and it's the individual connectivity that makes campaigns successful.SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out is a three-part challenge to Sally Hogshead (http://twitter.com/sallyhogshead), author of the new book, How the World Sees You (http://www.amazon.com/How-World-Sees-... Rory Vaden (http://twitter.com/rory_vaden), best-selling author of Take the Stairs (http://www.southwesternconsulting.com... and Jess Ostroff (http://twitter.com/jessostroff), Managing Editor at Convince & Convert and Director of Calm at Don't Panic Management (http://dontpanicmgmt.com). You have 24 hours to complete the ice bucket challenge and/or donate $100 to ALS research!OUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Delta recently sent me an email telling me that in order to keep the same frequent flyer rewards, I have to spend more money. They said, "If everyone is a frequent flyer, no one is a frequent flyer." Really, Delta? You couldn't just tell me that your costs are going up and that you need to change the structure of your program? Instead you had to come up with some story about how frequent flyers and non-frequent flyers can't be in the same tier? This is bad form, and I think Delta is losing a lot of trust from its loyal customers by doing this. When you wrap up your information in a load of crap, your customers will trust you less, not more, so don't underestimate them. They're smarter than you think. SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Jess Ostroff (http://twitter.com/jessostroff), founder of Don't Panic Management (http://dontpanicmgmt.com) and Managing Editor of Convince & Convert (http://convinceandconvert.com). Jess helps with much of the Convince & Convert content as well as with many of our other friends out there in the marketing and PR world. OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
THE SHOW If you haven't seen your friends douse themselves in ice to support ALS research yet, you're probably living under a rock. The ALS Ice Bucket challenge has raised over $13.3 million (compared to $1.7 million last year) and has over 260,000 new donors. Why is the ice bucket challenge so effective? 2 reasons: 1) It plays on the power of video, which is much more visceral and experiential than text or photo could ever be. 2) It happened concurrently with the new Facebook update that now allows videos to autoplay in your news feed. The other important reason this challenge has succeeded is that it wasn't ALS who asked people to dump ice on their heads, it's friends. And while we may not all have a personal connection to ALS, we do have personal connections to our colleagues and friends so we want to support the cause in their honor. This is a lesson that all businesses, not just non-profits can learn from: Social media is about people, not logos, and it's the individual connectivity that makes campaigns successful. SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out is a three-part challenge to Sally Hogshead (http://twitter.com/sallyhogshead), author of the new book, How the World Sees You (http://www.amazon.com/How-World-Sees-You-Fascination/dp/0062230697); Rory Vaden (http://twitter.com/rory_vaden), best-selling author of Take the Stairs (http://www.southwesternconsulting.com/takethestairsbook/); and Jess Ostroff (http://twitter.com/jessostroff), Managing Editor at Convince & Convert and Director of Calm at Don't Panic Management (http://dontpanicmgmt.com). You have 24 hours to complete the ice bucket challenge and/or donate $100 to ALS research! OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.