Podcast appearances and mentions of jay baer

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Best podcasts about jay baer

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Latest podcast episodes about jay baer

The Lazy CEO Podcast
The New Customer Experience: What AI Changes Mean for Your Business

The Lazy CEO Podcast

Play Episode Listen Later May 19, 2025 29:06


Why is speed a crucial competitive advantage in business? Jay Baer, a seventh-generation entrepreneur, has carved out a niche as a leading figure in the tequila industry, becoming the second most popular tequila influencer and educator globally. With a wealth of experience consulting for over 700 brands like Nike and IBM, Baer leverages his marketing prowess and understanding of customer experience to shine a spotlight on the intricacies of the tequila market. He observes the dynamic landscape of the tequila industry characterized by intense competition among 2,000 brands, emphasizing the need for differentiation and effective marketing strategies in a market with only 500 true competitors. Baer highlights the unique production elements of tequila, such as its geographical limitations in Mexico and the critical role that factors like agave growth play in product quality, making it a fascinating realm for business innovation and strategic differentiation. Key Takeaways Speed is a significant competitive advantage in business and customer experience by allowing companies to deliver value more efficiently. Eliminating internal handoffs and processes that slow down operations can give a competitive edge. AI is impacting customer expectations, and businesses need to adapt to meet changing demands. Businesses need to focus on strategic growth and innovation to stay ahead of competitors and meet customer needs. Value-added time in business operations must be maximized by minimizing non-value-added activities for increased efficiency and profitability. Tequila industry faces challenges in marketing and differentiation due to the competitive nature of the market with numerous key players and brands.   More from Jay Baer Jay Baer is a business growth expert, bestselling author, and globally recognized keynote speaker with a career that spans politics, digital strategy, and brand advisory. He began as a direct mail specialist for a U.S. Senator, later serving as a government spokesperson and marketing professional before diving into the early days of the Internet—back when domain names were still free. Capitalizing on that digital frontier, Jay founded and sold multiple marketing and customer experience companies, including the acclaimed advisory firm Convince & Convert. His first book tour in the early 2000s launched a highly successful career as a speaker and event host, known for delivering deeply customized presentations packed with actionable insights. Clients and audiences value his practical frameworks and constantly evolving content designed to drive real business results. In addition to authoring several influential books, Jay founded the widely read Convince & Convert blog and co-created the award-winning Social Pros podcast, which he co-hosted for over 500 episodes. His latest venture, The Spirit Guides podcast, dives into the origin stories of the world's leading spirits influencers. A passionate tequila aficionado, Jay has turned his interest into a fast-growing education and review platform in the spirits world. He remains an active investor and advisor to dozens of small businesses while continuing to counsel major brands. Based in Bloomington, Indiana, Jay lives with his wife and travels worldwide to share his expertise from a launchpad in nearby Indianapolis.   Website: https://www.jaybaer.com/ LinkedIn: https://www.linkedin.com/in/jaybaer/   If you are an experienced CEO looking to grow your company, visit https://www.TheCEOProject.com   You can also reach Jim by email: Jim@TheCEOProject.com   LinkedIn: @theceoproject Instagram: @the_ceoproject Twitter/X: @the_CEO_Project Facebook:  @IncCEOproject

The Millionaire Real Estate Agent | The MREA Podcast
79. No Ads Needed—Grow by Word of Mouth With Jay Baer

The Millionaire Real Estate Agent | The MREA Podcast

Play Episode Listen Later Apr 21, 2025 41:31


What if the most powerful form of marketing wasn't something you paid for but something your clients did for you?We are beyond thrilled to welcome Jay Baer to the show—one of the greatest minds in digital marketing. Jay is the bestselling author of Talk Triggers and a true guru when it comes to creating word-of-mouth strategies that actually move the needle.Jay has helped more than 700 brands—Nike, Oracle, and even the United Nations—develop winning digital experiences. In this episode, he's bringing that expertise directly to us real estate professionals.We dive into the core question: Are you giving your clients a story worth telling?Jay breaks down how to create your Talk Trigger in a repeatable four-part model that any real estate agent can use to turn today's clients into tomorrow's referrals. You'll hear unforgettable examples from restaurants, locksmiths, and yes, even real estate agents—like the Houston team giving $200 worth of free tacos with every home purchase (spoiler: it works)!Jay's storytelling is legendary. You'll laugh, you'll Aha, and most importantly, you'll walk away with a crystal-clear strategy to stand out in a crowded market.Resources:Learn more at Jay's WebsiteConnect with Jay on LinkedInFollow Jay on social: @TequilaJayBaerRead: Talk Triggers by Jay BaerRead: Utility for Real Estate by Jay BaerOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Stitched for Success with Monica Allen
244 - Boss Up Book - How Could Your Business Improve If You Hugged Your Haters?

Stitched for Success with Monica Allen

Play Episode Listen Later Mar 28, 2025 15:31


In this episode Monica breaks down the book Hug Your Haters by Jay Baer and shares the mindset shift that transformed how she handles customer complaints. Once extremely bothered by negative reviews, Monica now sees them as one of the most powerful tools for growth. Through personal stories and lessons from the book, she explains why how you respond to unhappy customers could become your strongest marketing tool—and the secret to standing out in a crowded market. If you've ever taken feedback personally, this episode is for you.Episode Quote: A customer complaint is a gift. Take the perspective that your customers complain because they want to help your business. Otherwise, they would say nothing and walk away, intent on never returning. ~Bill QuisengGet the Level Up Living Newsletter. Questions answered:How should you respond when a customer leaves a bad review?What makes complaints a valuable source of data?Why is customer service your biggest competitive advantage?When should you update your processes based on feedback?How can responding publicly to complaints help your brand?Listen now to hear how changing your mindset around feedback could change your whole business. Don't forget to subscribe and leave a five-star review if this episode resonated with you!

Target Market Insights: Multifamily Real Estate Marketing Tips
From Real Estate Rookie to Property Pro with Ashley Kehr, Ep. 698

Target Market Insights: Multifamily Real Estate Marketing Tips

Play Episode Listen Later Mar 25, 2025 37:11


Ashley Kehr is a real estate investor, educator, and co-host of the BiggerPockets Real Estate Rookie podcast. She started her investing journey in 2014 and has since built a portfolio of over 40 units across residential and commercial properties. Ashley is the author of Real Estate Rookie: 90 Days to Your First Investment and co-author of Real Estate Partnerships, guiding new investors on how to build and scale through strategic collaborations.     Get ready for REWBCON 2025, happening from April 10th to 12th! Use my code JOHN at checkout for 10% off your ticket. Key Takeaways: Real estate investing allows for flexibility, but success requires systems and processes. Partnering with trusted individuals can accelerate portfolio growth. Living below your means early on provides freedom to take investment risks. Scaling too fast without proper infrastructure can create major stress. Investing should align with personal lifestyle and long-term goals—not just unit counts.     Topics: From Accounting to Real Estate Left her accounting career after realizing it wasn't the right fit. Took an unexpected opportunity to manage a 40-unit apartment complex. Learned property management through hands-on experience, growing to 80 units. Building a Real Estate Portfolio Partnered with a childhood friend's son for her first duplex investment. Focused on buying small, manageable properties before scaling up. Expanded her portfolio to over 30 units while managing properties full-time. Lessons in Scaling and Outsourcing Realized she was doing too much alone and needed better delegation. Experimented with third-party property management, which led to major challenges. Brought management back in-house using virtual assistants and improved processes. Aligning Investing with Lifestyle Goals Initially hustled hard but later shifted focus to more time with family. Prefers a “small but mighty” portfolio over constant expansion. Invests strategically in flips and select buy-and-hold properties.    

Local Officials: Stronger, Together Podcast
Episode 39: Creating the Best Customer Experience: Be Quick, Be Clear, Be Kind!

Local Officials: Stronger, Together Podcast

Play Episode Listen Later Feb 11, 2025 14:45


In this episode, Scott interviews renowned customer experience expert Jay Baer, who shares his powerful "Be Quick, Be Clear, Be Kind" customer experience framework. Jay explains why speed matters in service, how clarity builds trust, and why kindness fosters stronger community relationships. He offers practical strategies for local officials and employees (or really anyone who interacts with customers), showing how responsiveness and empathy can enhance citizen engagement. This is really great stuff. Tune in to learn how small changes can make a big impact! Further Informationwww.jaybaer.comwww.jaybaer.com/newsletterAGRiP Pooling Academy: Building a Better Customer Experience (Pooling Academy Registrants Only)

The Speaking Show
457: Tequila Empire

The Speaking Show

Play Episode Listen Later Feb 6, 2025 40:31


Jay Baer is a business growth and customer experience expert, advisor, researcher, author, and analyst. He has spent 30 years helping more than 700 of the world's most iconic brands, including Nike, Oracle, Salesforce, Bentley, and The United Nations, gain and keep more customers. A 7th-generation entrepreneur, Jay has written seven best-selling books on marketing and customer experience, and founded five, multimillion-dollar companies. Jay is an inductee into the professional speaking hall of fame, and travels globally teaching business growth principles to in-person audiences. Jay talks about his latest venture into the tequila business, handling content creation, and much more!

How Stories Happen
How to find powerful stories everywhere | Jay Baer, hall-of-fame speaker & NY Times bestselling business author

How Stories Happen

Play Episode Listen Later Jan 31, 2025 46:11


Inspiration is everywhere -- if you're paying attention.Today we're resharing a slightly modified version of an episode I used to help pilot How Stories Happen, back inside my old show called Unthinkable. (You'll hear me reference the “miniseries,” which is what I used to craft this show and test various elements.) In this episode, bestselling author and Hall of Fame keynote speaker Jay Baer brings one of his oldest, most proven stories to the show -- and we learn the two psychological concepts we can embrace to craft more memorable work. Jay and I also discuss how to collect and develop stories regularly, anywhere you go, and hwo to design them so they arrive at the insight that most closely matches your current teachings, premise, and IP.Jay's latest book is The Time to Win: How to Exceed Your Customers' Need for Speed. He's a globally touring keynote speaker, brand advisor to some of the world's most legendary companies, and a marketing and customer experience thought leader. Jay is among the more process-driven storytellers in the world, and he takes us inside that approach in this episode in a refreshingly transparent way.Connect with Jay Baer on his website, Instagram, and LinkedinGrab a copy of any of his bestselling books.***IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comWork with me one-on-one: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I've partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.***SUPPORT THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify 

Growth Colony: Australia's B2B Growth Podcast
Rebroadcast | EP #204 Jay Baer: How to Accelerate B2B Success

Growth Colony: Australia's B2B Growth Podcast

Play Episode Listen Later Jan 1, 2025 49:43


Legendary author of The Time to Win, and business growth advisor, Jay Baer, joins Shahin in this chat about how speed sells. People value their time more than ever which means that there is value to being fast in this industry. Whether it's replying to a client or even getting a project completed earlier than expected, every effort that can be completed sooner rather than later will always prevail. Learn all the tips and tricks on accelerating your B2B success in this 50-minute episode. About Jay A 7th-generation entrepreneur, Jay has written 7 bestselling business books, and created 6 multi-million dollar companies. He has consulted for more than 700 brands, including Nike, Oracle, IBM, and the United Nations. An inductee into the professional speakers hall of fame, Jay was voted the world's #1 Global Guru for online marketing, and #2 Global Guru for customer experience. In his spare time, he is the second most-popular tequila influencer and educator on the planet. Resources mentioned in this episode: Procrastinate on Purpose - Rory VadenThe Time to Win - Jay BaerTequila _________________

Stage Whisper
Whisper in the Wings Episode 715

Stage Whisper

Play Episode Listen Later Nov 10, 2024 24:03


On the latest episode of Whisper run the Wings from Stage Whisper, we were joined by the book writer/lyricist Jay Baer to talk about his new show, Love in Idleness. This was such a fun show to learn more about, and we look forward to sharking this with you. So make sure you tune in and turn out for this wonderful show!Love in Idleness November 21st- November 24th@ The Actors TempleTickets and more information are available at telecharge.com And be sure to follow Jay to stay up to date on all their upcoming projects and productions: telecharge.com

CAR WASH The Podcast
Exploring Customer Experience as the Tip of The Marketing Spear

CAR WASH The Podcast

Play Episode Listen Later Oct 17, 2024 21:30


Join International Carwash Association Chief Learning Officer Claire Moore in a conversation with a marketing expert and a headline speaker at ROADMAP at DESTINATION 1: PEOPLE, Jay Baer, New York Time bestselling author, 5x multimillion-dollar entrepreneurial founder and trusted brand advisor to over 700 companies, including 40 of the Fortune 500.  In this episode, Jay delves into the power of combining customer experience with customer acquisition, highlighting the importance of retaining current customers while actively attracting new ones. Key Takeaways: Customer Experience Meets Acquisition Jay discusses how businesses can harness the net present value of customers by encouraging word-of-mouth marketing, where current customers share their positive car wash experiences with friends. The key? Give your customers a compelling story to tell. Subscription Model Impact Learn how subscription models influence revenue, and why the "customer experience engine" often isn't about the product you sell, but the experience that comes with it. ROADMAP Projections Attendees can look forward to Jay's presentation where he'll dive into how to take subscription models to the next level.

Digital, New Tech & Brand Strategy - MinterDial.com
Speed and Success: Jay Baer's Guide to Winning in Business (MDE577)

Digital, New Tech & Brand Strategy - MinterDial.com

Play Episode Listen Later Aug 11, 2024 54:48


Welcome and Introduction - Minter Dial welcomes Jay Baer back to the show after five years. - Introduction of Jay Baer as a business growth and customer experience researcher, author, expert, and advisor. Jay Baer's Background and Expertise - Jay Baer shares his extensive experience in digital marketing and customer experience. - Discussion of his new book, "Time to Win," and its powerful insights. The Importance of Domain Names in Branding - Jay Baer explains the process of choosing book titles and securing domain names. - Emphasis on the significance of having a memorable and relevant domain name for branding. Empathy and Customer Experience - Jay Baer and Minter Dial discuss the decline of empathy in business interactions. - Jay highlights the importance of treating customers with dignity, respect, and kindness. - The concept of an "empathy deficit" in modern business and its implications. Efficiency vs. Empathy in Business - Exploration of the tension between efficiency and empathy in customer service. - Jay Baer argues that true empathy is circumstantial and requires understanding individual customer needs. - The challenge of balancing efficiency with genuine customer care. The Role of Speed in Customer Satisfaction - Jay Baer discusses the critical role of speed in customer experience. - The concept of "responding without answers" to manage customer expectations. - The importance of setting realistic expectations for response times. Internal Communication and Organisational Efficiency - The necessity of fast internal communication to achieve external responsiveness. - Jay Baer emphasises the need for internal cohesion and alignment to meet customer expectations. The Future of AI in Customer Service - Jay Baer predicts the increasing role of AI in customer service and its impact on job roles. - Discussion on the balance between AI efficiency and maintaining a human touch in interactions. Setting Expectations and Managing Customer Perceptions - The importance of setting clear expectations for response times and service delivery. - Jay Baer shares examples of how businesses can manage customer perceptions through effective communication. Conclusion and Contact Information - Minter Dial praises Jay Baer's pragmatic solutions and engaging insights. - Information on how to contact Jay Baer, hire him for speaking engagements, and access his books. - Mention of Jay Baer's website (jaybaer.com) and the book's website (thetimetowin.com) for further resources and research. Final Thoughts - Minter Dial reflects on the importance of balancing speed, empathy, and efficiency in business. - Encouragement for listeners to apply Jay Baer's principles to improve their customer experience strategies.

Mindfulness Manufacturing
123 The Tools You Need for Bridging the Uncertainty Gap with Jay Baer

Mindfulness Manufacturing

Play Episode Listen Later Aug 7, 2024 27:22


In manufacturing, retention and recruitment are two of the biggest challenges. To attract great talent and keep your best team members, you need to set yourself apart from the competition—and you can start by improving your response times! In this episode, join guest Jay Baer for a deep-dive into the tools and procedures you need to improve efficiency, strengthen your communications, and bridge the “uncertainty gap” in your organization. Jay Baer is a researcher and advisor specializing in business growth and customer experience. He's also a seventh-generation entrepreneur, the author of seven bestselling books, the creator of six multi-million dollar companies, and a popular tequila influencer and educator. 3:50 – There is a correlation between responsiveness and revenue 5:34 – People care about their time more than ever, which is why it's important to respect the time of others 6:11 – Creating an efficient recruitment process is one way to be respectful of other's time 7:43 – With a faster recruitment process, you won't miss out on great talent 10:32 – Having an efficient system for replying and following-up cuts down on team anxiety and improves your culture 11:52 – You don't always have to have the answer right away, but you can improve your relationships by giving a response 14:31 – As a leader, being responsive builds trust and helps you form better relationships within your organization 15:08 – Through responsiveness and strong communications, you can bridge the Uncertainty Gap 17:27 – People are trained to want more details and information 20:07 – Responsiveness should be a company policy, not an individual choice 21:40 – Find ways to continuously improve 23:57 – Customers will often go with the person who responds first, regardless of price Connect with Jay Baer Visit his website Learn more about The Time to Win Subscribe to his newsletter Thanks for Listening! Thanks for tuning it to another episode of Mindfulness Manufacturing! To learn more about Trevor Blondeel and Manufacturing Greatness, please visit our website or contact Trevor here.

Mitlin Money Mindset
The Secrets Behind The Time to Win with Jay Bear (Ep. 196)

Mitlin Money Mindset

Play Episode Listen Later Jul 31, 2024 36:17


Ever wondered how a seventh-generation entrepreneur transforms a passion into a thriving global brand?  Join in as Larry dives into the incredible journey of Jay Baer, a pioneer in digital marketing and customer experience. Jay Baer shares his evolution from politics to digital marketing and finally, to becoming the second most popular tequila influencer in the world. With over 20 years of experience, he discusses the importance of responsiveness and speed in business, offering actionable insights you can apply today. Whether you're saving for the future, planning adventures, or managing daily finances, this conversation will inspire and inform. Larry and Jay discuss:  The significance of understanding and adapting to customer expectations around speed and responsiveness. The "Got It Audit": Assessing how long it takes your customers to get what they need. The "Fast Pass" concept: Offering expedited services to increase customer satisfaction and revenue. The importance of open communication about money, both in personal relationships and business partnerships. And more! Tune in to this episode of Mitlin Money Mindset® with Larry Sprung and discover how to enJOY the journey of financial and entrepreneurial success!   Resources: Mitlin Financial   The JOY and Productivity Journal by Larry Sprung    Connect with Larry Sprung:  LinkedIn: Larry Sprung Instagram: Larry Sprung Facebook: Larry Sprung X (Twitter): Larry Sprung   Connect with Jay Baer:  jaybaer.com Instagram: @jaybaer & @tequilajaybaer Facebook: https://www.facebook.com/jaybaer/  LinkedIn: https://www.linkedin.com/in/jaybaer/    About our Guest: Jay Baer is a customer experience and digital marketing pioneer, expert, advisor, researcher, and analyst. He has spent nearly 30 years helping the world's most iconic brands gain and keep more customers.  A 7th-generation entrepreneur, Jay has written six best-selling books, and founded five, multi-million dollar companies. Jay is an inductee into the halls of fame for professional speaking and word-of-mouth marketing, and the creator of multiple award-winning podcasts. He is also one of just two people in the world listed as one of the top 30 "Global Gurus" in two different knowledge categories (customer service and internet marketing).  He founded the strategy and analysis firm Convince & Convert and is a board member of Experience Dynamic, a full-stack customer experience services collective. Media outlets like CNBC, NPR, Fox Business, and The Wall Street Journal frequently rely on Jay to comment and contextualize top trends.  His very popular twice-monthly newsletter is at TheBaerFacts.com. Jay loves growing businesses, delivering presentations (in-person or virtual) that audiences love, and plaid suits (meeting planners get to pick which suit he wears). He's also a licensed tequila sommelier and a certified BBQ judge.  

Social Pros Podcast
Greatest Hits: 600th Episode

Social Pros Podcast

Play Episode Listen Later Jul 5, 2024 52:09


What do social pros today need to know about the top platforms to get ahead? We look back at one of our favorite discussions from 2023 that marked 600 episodes of Social Pros! We asked none other than former Social Pros hosts, Jay Baer and Adam Brown, plus previous guest Allison Day, Senior Manager of Social Media at Reddit, to share their insights into what's working in social today. Full Episode Details  To celebrate the 600th episode milestone, we brought back previous hosts and guests to share their thoughts on social platforms today, the biggest changes, and predictions for the future. Jay, Adam, and Allison share their ‘love it or over it' verdicts on Threads, X, TikTok, and LinkedIn, and what they would do if they had to start over today. Jay, aka Tequila Jay Baer, talks about his strategy for starting his tequila influencer journey recently and why he focused on TikTok content to begin with. There are some brilliant insights into how social has and is changing all the time in this episode, plus some great advice for upcoming social pros tackling the space in 2024 and beyond. In This Episode:  5:56 - Love it or over it? Threads and X/Twitter  11:10 - LinkedIn's evolution and our guests' thoughts on the platform 15:58 - Thoughts on TikTok and Instagram Reels 24:26 - The biggest changes in social over the past ten years 27:31 - Gaining trust from leaders 32:21 - Why social media was about social, now it's about media 36:07 - What our social pros would do if they were starting out today 38:28 - Why Jay Baer would start making YouTube content 43:15 - Jay, Adam, and Allison answer the final two Resources  Connect with Jay on LinkedIn Connect with Adam on LinkedIn Connect with Allison on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers. 

CX Goalkeeper - Customer Experience, Business Transformation & Leadership
DISTILLED WISDOM: JAY BAER ON HUMAN-CENTRIC TRANSFORMATION AND LEADERSHIP

CX Goalkeeper - Customer Experience, Business Transformation & Leadership

Play Episode Listen Later Jun 24, 2024 24:08


Join us as we dive into an insightful conversation with Jay Baer, a renowned customer experience and business growth expert. Discover Jay's unique approach to creating value, his latest book on the power of speed in business, and his intriguing side passion that connects deeply with his professional philosophy.About the GuestJay Baer is a business growth and customer experience author, researcher, and advisor. A 7th-generation entrepreneur, Jay has written 7 best-selling business books and created 6 multi-million dollar companies.He has consulted for more than 700 brands, including Nike, Oracle, IBM, and the United Nations. An inductee into the Professional Speakers Hall of Fame, this year Jay was voted the world's No. 1 Global Guru for online marketing, and No. 2 Global Guru for customer experience. And in his spare time, he is the second-most-popular tequila influencer and educator on the planet.Relevant Linkshttps://www.instagram.com/jaybaer/https://www.linkedin.com/in/jaybaer/The Top 3 Key Learnings1. Value Creation: Continuously focus on adding value in every interaction to build lasting customer relationships.2. Speed and Responsiveness: In a time-sensitive world, being fast and responsive is a competitive advantage that customers greatly appreciate.3. Empathy in Service: Personalized and empathetic interactions, even small gestures, can leave a profound and positive impact on customers.Chapters00:00 Game Start 00:33 Introduction of Jay Baer 01:05 Jay Baer's Background and Values 02:13 The Importance of Adding Value 04:31 Learning from Negative Customer Experiences 07:22 Positive Customer Service Experience with Delta Airlines 09:56 Handling and Learning from Customer Complaints 12:54 Building a High-Quality Customer Service Team 16:15 Balancing Standardization and Personalization 18:29 Leadership Qualities for Exceptional Customer Experience 20:00 The Future of Customer Experience and AI 22:30 How to Contact Jay Baer 24:11 Jay's Golden Nugget on AI and DataWe value your feedback and would love to hear your thoughts on this episode. Please follow and subscribe to the CX Goalkeeper Podcast using the links below:- https://www.cxgoalkeeper.com/Podcast- Apple Podcast: https://apple.co/3qYr4nh- Spotify: https://bit.ly/3GhCGXeCXGK- https://www.youtube.com/@cxgoalkeeper

How to Be Awesome at Your Job
971: Mastering The Three Keys to Getting Noticed with Jay Baer

How to Be Awesome at Your Job

Play Episode Listen Later Jun 17, 2024 44:29


Jay Baer discusses how professionals can use the principles of excellent customer experience to stand out above the rest. — YOU'LL LEARN — 1) Why it pays to reply super fast 2) The best way to recover from a mistake 3) Why competency won't get you noticed—and what does Subscribe or visit AwesomeAtYourJob.com/ep971 for clickable versions of the links below. — ABOUT JAY — Jay Baer is a 7th-generation entrepreneur, New York Times best-selling author of seven books, and founder of six multi-million dollar companies. In 2023, he was named a Top 30 Global Guru in both Customer Experience and in Marketing. Jay has advised more than 700 brands in his career, including Nike, Oracle, Hilton, The United Nations and 40 of the FORTUNE 500.He is an inductee into the professional speaking and word of mouth marketing halls of fame. Jay has authored or co-authored among the best-selling business books of all-time in the categories of digital marketing, customer service, customer experience, and business growth. He has been named to more than 50 top global business influencer lists. Jay's books are known for deep, first-party research combined with unique, compelling case studies, and a heavy sprinkling of humor. • Book: Hug Your Haters: How to Embrace Complaints and Keep Your Customers • Book: Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth • Book: The Time to Win: How to Exceed Your Customers' Need for Speed • Book: Youtility: Why Smart Marketing Is about Help Not Hype • Website: JayBaer.com • Website: TequilaJayBaer.com — RESOURCES MENTIONED IN THE SHOW — • Book: In a Sunburned Country by Bill Bryson • Past episode: 950: Cal Newport: Slowing Down to Boost Productivity and Ease Stress See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Real Estate Insiders Unfiltered
Transforming the Customer Experience in Real Estate

Real Estate Insiders Unfiltered

Play Episode Listen Later Jun 13, 2024 45:57


“Customer service starts when the customer experience fails.” Discover game-changing insights on customer experience in real estate with our special guest, international marketing expert Jay Baer. As the industry becomes more competitive, providing exceptional customer service is crucial for success. In this episode, James, Keith and Jay dissect the key elements of a positive customer journey. From the importance of speed and responsiveness in customer service, to the impact of AI on customer expectations, and the need for setting and managing customer expectations. This episode is packed with insights for anyone in the real estate industry and using the latest technology to improve customer experience. Follow this link for Jay's best-selling books. Check out The Spirit Guides Podcast on - YouTube - Apple Podcasts - Spotify   To learn more about Jay check out jaybaer.com. Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - LinkedIn - TikTok. Visit us online at realestateinsidersunfiltered.com. This podcast is produced by Two Brothers Creative 2024.  

The Big Success Podcast
Master Customer Experience: How You Can Leverage AI for Customer Service and Digital Marketing w/ Jay Baer

The Big Success Podcast

Play Episode Listen Later Jun 12, 2024 33:30 Transcription Available


Jay shares his journey from corporate life to becoming a leading tequila influencer, offering invaluable insights on success, AI, and digital marketing.He discusses how AI is revolutionizing customer experience, emphasizing the need for speed and efficiency in post-pandemic customer interactions. Practical examples, like Lemonade's innovative AI use, demonstrate how businesses can create frictionless customer experiences.In digital marketing, Jay introduces cutting-edge tools like Hume, a voice agent that enhances customer interactions. He shares intriguing anecdotes and underscores the power of continuous learning and data-driven decision-making. Jay's strategies provide a roadmap for businesses looking to leverage AI for big success.Tune in to discover Jay's expert advice on harnessing AI, enhancing customer satisfaction, and achieving exceptional business success.About Jay Baer:Jay Baer is a renowned customer experience and digital marketing expert with nearly 30 years of experience. An entrepreneur, author of best-selling books, podcast creator, and frequent media commentator, he has helped iconic brands gain and retain customers. Jay is a respected industry leader, serving on boards and recognized as a top "Global Guru" in customer service and internet marketing. His passion lies in growing businesses and delivering engaging presentations.Please click here to learn more about https://www.jaybaer.com/About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

The Big Success Podcast
Jay Baer: How You Can Master Customer Experience & Digital Marketing | Trailer

The Big Success Podcast

Play Episode Listen Later Jun 11, 2024 0:46


 Join Jay Baer as he explores strategies to master customer experience and digital marketing by discussing groundbreaking research and providing practical examples to help you stay ahead in the digital landscape. Make sure to tune in for the full episode!About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Dialed In
Why Speed Is The Secret Sauce For Customer Service | Jay Baer, Customer Experience Author & Expert

Dialed In

Play Episode Listen Later Jun 6, 2024 38:31


In this engaging episode of "Dialed In," host Gadi Shamia welcomes Jay Baer, a renowned author and customer experience expert, to explore the critical role of speed in delivering exceptional customer service. Jay, known for his expertise in customer experience and marketing, dives deep into how businesses can exceed customer expectations through rapid response times and efficient resolutions. Join Gadi and Jay as they discuss: The profound impact of speed on customer satisfaction and loyalty. Research-backed insights from Jay's latest book, "The Time to Win: How to Exceed Customers' Need for Speed." Real-world examples and strategies for enhancing speed in customer interactions. The evolving role of AI in speeding up customer service processes. How businesses can close the "Uncertainty Gap" to build trust and confidence among customers. Jay also shares his unique journey into the world of customer service, his experiences as a tequila influencer, and the surprising generational differences in customer patience. Tune in to learn why speed is not just a competitive advantage but a fundamental necessity in today's fast-paced world of customer service.

Voxpro Studios
How can brands deliver experiences that create loyal customer advocates? (feat. Jay Baer, Brittany Hodak and Rajiv Dhand)

Voxpro Studios

Play Episode Listen Later May 30, 2024 43:04


On this episode, we discuss a longstanding focus for customer experience (CX) leaders — loyalty — and the role of CX delivery in creating customer advocates and word of mouth.According to Nielsen, 88% of consumers trust recommendations from friends and family over all other forms of advertising. Despite the evidence that word of mouth, facilitated through exceptional customer experiences, remains a pivotal factor in shaping business outcomes, many businesses do not have a defined word of mouth strategy.Our expert guests share their perspectives on how to transform satisfied customers into loyal advocates. Along the way, they discuss brand ‘superfans' and how to introduce unexpected moments along the customer journey — called ‘talk triggers' — to prompt proactive word of mouth.Listen for the compelling insights of Jay Baer, author of Talk Triggers: The Complete Guide to Creating Customers with Word-of-Mouth; Brittany Hodak, author of Creating Superfans: How To Turn Your Customers Into Lifelong Advocates; and Rajiv Dhand, regional vice president for Asia Pacific and Africa at TELUS International.Visit our website to learn more about TELUS International.

The Rainmaker Podcast
The Tiny Legacy: Redefining Success and Impact in Marketing Leadership With Michael Barber

The Rainmaker Podcast

Play Episode Listen Later May 22, 2024 48:09


Ever found yourself frustrated with the maze of marketing tactics? Today I'm joined by Michael Barber, and we kick things off by venting about the trials and tribulations of marketing, but what unfolds will surprise you. As we journey through the discussion, we find ourselves shedding tears, not over marketing woes, but over the essence of humanity and leadership.Michael shares his invaluable insights on the five essential attributes required to thrive as a leader in 2024. Trust me when I say, this isn't your average leadership advice. Michael's list is a game-changer, and you won't want to miss a single word.So be sure to tune in and grab your notepad because this episode is packed with wisdom that will leave a lasting impact on how you navigate the worlds of marketing, leadership, and humanity. Get ready to build not just any legacy, but a meaningful and enduring one. Tune in now and let's explore together with Michael Barber.Learn more about Michael:Michael Barber is the Head of Global Marketing at Grow Schools. Before heading there to lead the marketing team, he worked with brands like MeUndies.com, Johnson & Johnson, Church & Dwight, Hass Avocado Board, and Ithaca College. His career began at Mighty Interactive, the agency founded by Jay Baer, and then he led teams at agencies like Sitewire, Nomadic Agency, and COHN before establishing his own consultancy, Barber & Hewitt. In late 2017, barber&hewitt joined Godfrey, one of the largest B2B agencies. Michael was named one of Marketo's Fearless 50, an award recognizing the world's top marketers driving fearless marketing and digital transformation.Michael's Links:LinkedIn: https://www.linkedin.com/in/michaeljamesbarber/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Social Pros Podcast
Why Better Stories Start with Better Questions

Social Pros Podcast

Play Episode Listen Later Apr 26, 2024 44:13


In the world of podcasting, the most important element is the story you're trying to tell. You can have all the best equipment at hand, but it's the story that makes it. We're getting a little meta this week with a podcast episode about podcast episodes and storytelling with Elaine Appleton Grant, CEO of Podcast Allies and Host of the Sound Judgment podcast. Full Episode Details Now, we're no strangers to sharing great stories on this podcast. But this episode is a little different. We peek behind the curtain and look at what it takes to unravel these stories in a podcast. And it all begins with the host. The host of Sound Judgment and CEO of Podcast Allies, Elaine Appleton Grant, gives us a masterclass on how to tell a great story by asking great questions and being curious above all.  Elaine shares plenty of anecdotes from her career and the brilliant public speakers and podcasters she's met along the way, including the former host of this very podcast, Jay Baer. In each of these stories, Elaine breaks down the key lessons she's learned and teaches to others, including the importance of preparation, asking questions that really dig into the details, and how to be a good listener.  There's so much to take away from this episode if you're interested in starting a podcast or want to improve your hosting skills. But equally, there's plenty of value if you're in the business of telling stories on social media.  In This Episode: 2:25 - Why it's so important to share and tell stories 4:00 - What Elaine learned from Jay Baer's Standing Ovation podcast 5:50 - Elaine gives a breakdown of what her podcast is about 7:51 - Elaine's background in storytelling 9:51 - How Elaine approaches getting into deeper stories on her podcast 16:34 - How framing questions the right way helps you mine for stories 22:54 - How to become a great listener 25:25 - Why curiosity is the key skill 26:29 - How looking for different perspectives can uncover multitudes of stories 33:08 - How do you start becoming an expert storyteller 37:11 - The final two questions  Resources Grab your free Social Media Audit Bundle The Sound Judgment podcast Podcast Allies Connect with Elaine on LinkedIn Follow Elaine on Instagram Visit SocialPros.com for more insights from your favorite social media marketers.

First Contact: Stories of the Call Center
Speed of Business, The ROI of Empathy and Innovation in CX: Jay Baer

First Contact: Stories of the Call Center

Play Episode Listen Later Apr 24, 2024 59:29


Join us for an enlightening discussion with Jay Baer, a pioneer in customer experience and digital marketing, now turned tequila influencer. This episode explores pivotal themes shaping the future of customer service and business strategy. Jay offers a wealth of knowledge and practical advice on accelerating business responsiveness, leveraging empathy for deeper customer connections, and the strategic integration of AI to enhance the customer journey.   What You'll Discover in This Episode:

Top Advisor Podcast
Episode #62 The Fastest Way to Win (and Keep) Ideal Clients with Jay Baer, CSP, CPAE

Top Advisor Podcast

Play Episode Listen Later Apr 10, 2024 43:10


Speed Kills?  Speed Wins?  It depends! According to research – speed impacts revenue, speed impacts loyalty, and speed impacts emotions. Understanding this crucial dynamic, Bill Cates engages in a compelling conversation with Jay Baer, a distinguished business growth and customer experience strategist, researcher, author, keynote speaker, and B2B influencer.  Jay's newest book, Time to Win: … Continue reading Episode #62 The Fastest Way to Win (and Keep) Ideal Clients with Jay Baer, CSP, CPAE →

Social Media News Live
Mixing Business with Tequila with Jay Baer

Social Media News Live

Play Episode Listen Later Apr 1, 2024 58:55


In this week's episode, we explore the fascinating intersection of technology and storytelling in the realm of agave spirits with Jay Baer. As a seasoned entrepreneur and a leading tequila influencer, Jay shares his journey from avid tequila enthusiast to pivotal figure in tequila education across various social media channels.Jay gives us an in-depth look at how he crafts engaging narrative experiences, utilizing his extensive knowledge of tequila's cultural and production intricacies. He talks about the evolution of his content strategy, emphasizing authentic engagement and storytelling and the importance of leveraging new digital platforms to expand his audience reach.The conversation also covers Jay's approach to brand collaborations and partnerships, showcasing how he combines his marketing expertise with his passion for tequila to provide unique insights and opportunities for brands in the agave spirits sector.Key Points:Jay's transition from tequila aficionado to influential content creator and educator in the agave spirits domain.Insights into creating engaging, informative content that appeals to both beginners and experts.Strategies for authentic brand collaborations and maximizing the use of digital platforms for broader reach and impact.Join us for this engaging discussion with Jay Baer, where the world of business intersects with the art of tequila, bringing to life the stories behind agave spirits. Tune in for an opportunity to learn, be entertained, and maybe find your new favorite tequila.Resources:Tequila Jay Baer's TikTok ChannelTequila Jay Baer's Instagram ChannelTequila Jay Baer's Website----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and

The Rainmaker Podcast
Jay Baer's Secrets To Becoming So Good That People Can't Resist Talking About You

The Rainmaker Podcast

Play Episode Listen Later Mar 20, 2024 41:06


Ever wondered what sets apart the most successful marketers from the rest? Get ready to be blown away! In today's episode, I'm bringing you none other than the legendary Jay Baer, a titan in the world of marketing strategy. Renowned for his unparalleled ability to decipher market trends and translate them into groundbreaking strategies, Jaber's insights have transformed over 700 brands worldwide.In this episode, we discuss the importance of differentiation and word-of-mouth marketing. Jay shares strategies for brands to stand out, from identifying crucial patterns in the market to crafting compelling talk triggers, Jay's wisdom is a beacon for marketers striving to make an impact. Through his generous sharing of expertise, you'll gain invaluable insights into the key requirements for standing out and distinguishing yourself in today's competitive landscape.Whether you're a seasoned marketer or just starting out, this episode promises to revolutionize your approach to marketing. Join us as we embark on a journey through the mind of one of the industry's most influential figures. Get ready to elevate your marketing game and unleash your full potential!Learn more about Jay:Jay Baer is a business growth and customer experience author, researcher, and advisor. A 7th-generation entrepreneur, Jay has written 7 bestselling business books, and created 6 multi-million dollar companies. He has consulted for more than 700 brands, including Nike, Oracle, IBM, and the United Nations. An inductee into the professional speakers hall of fame, this year Jay was voted the world's #1 Global Guru for online marketing, and #2 Global Guru for customer experience. And in his spare time, he is the second most-popular tequila influencer and educator on the planet.Jay's Links:LinkedIn: https://www.linkedin.com/in/jaybaer/Instagram: https://www.instagram.com/jaybaer/Tequila teacher Instagram: https://www.instagram.com/tequilajaybaer/Tequila teacher LinkedIn: https://www.linkedin.com/company/tequila-jay-baer/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Multifamily Leaders Podcast
Episode 66: The Need for Speed—and Empathy—with Jay Baer

Multifamily Leaders Podcast

Play Episode Listen Later Mar 4, 2024 21:42


In this episode, Chelsea Kneeland sits down with Jay Baer for a conversation about his presentation at the J Turner Research Summit in December 2023. As the author of the book The Time to Win: How to exceed customers' need for speed, Baer shares key research findings that show why speed and responsiveness are more crucial than ever in serving customers. Listen in to hear his reflections and key takeaways on how this new research can help your community stand out from the competition.

Conversations with Phil Gerbyshak - Aligning your mindset, skill set and tool set for peak performance

In this engaging and insightful episode of the Sales Leadership Show, host Phil Gerbyshak sits down with Jay Baer, the renowned business growth and customer experience researcher, author of "Time to Win," and self-proclaimed tequila aficionado. They dive deep into the concepts of speed, responsiveness, and the profound impact they have on customer satisfaction and business success.Happy AF with Phil Gerbyshak is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Key Highlights:* The Best Advice Jay Baer Ever Received: Jay starts the conversation with a piece of wisdom passed down from his mother, encapsulated in the saying, "Accept that some days you're the pigeon, and some days you are the statue." This advice sets the tone for understanding the ups and downs of business and life.* Jay's Journey from Corporate to Entrepreneur: Jay shares his transition from working in corporate roles and for the government to starting his own business 24 years ago, highlighting the lessons learned and the drive to create something of his own.* The Genesis of "Time to Win": Jay discusses the motivation behind his latest book, "Time to Win," focusing on the increased importance of time and responsiveness in today's business landscape. He emphasizes that speed is now as crucial as price to customers, a trend accelerated by the pandemic.* Building a Culture of Responsiveness: Jay argues that businesses must embrace a culture of responsiveness to gain a competitive edge. He stresses that this approach is not just beneficial but necessary, as customer expectations around speed continue to rise.* Practical Advice for Implementing Speed in Business: Jay offers actionable insights on how businesses can start incorporating speed into their operations. He suggests focusing on exceeding customer expectations with speed and being transparent about timelines to avoid disappointments.* The Misconception of Speed: Jay clarifies that being responsive doesn't necessarily mean being available 24/7 but rather exceeding customer expectations in a timely manner.* Generational Insights on Patience: Surprisingly, Gen Z emerges as the most patient generation, with Baby Boomers being the least patient. Jay discusses the implications of these findings for businesses targeting different age groups.* The Tequila Side of Jay Baer: Jay shares his passion for tequila, becoming the second most popular Tequila educator on the internet. This hobby demonstrates the importance of pursuing personal interests alongside professional endeavors.Conclusion: Jay Baer's conversation with Phil Gerbyshak offers a treasure trove of insights on the importance of speed and responsiveness in business. His advice, grounded in extensive research and personal experience, provides listeners with a clear roadmap to success in a fast-paced world.5 Pull Quotes from Jay Baer:* "Accept that some days you're the pigeon, and some days you are the statue."* "Customers of all kinds care more about speed, responsiveness, than they used to."* "If your customers care about time more than ever, do you run your business as if that were the case?"* "We live in an era where we interpret responsiveness as respect."* "One in four will pay as much as 50% more to not wait."Join us next time on the Sales Leadership Show for more insights from industry leaders like Jay Baer. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit happyaf.substack.com/subscribe

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
385: Speed Sells: The Crucial Role of Time in Customer Satisfaction

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

Play Episode Listen Later Feb 23, 2024 44:37


Two out of three customers say that speed is as important as price—making it an essential ingredient of brand success. That's why it's time for CMOs to harness responsiveness as a distinct competitive advantage. In this episode, Jay Baer provides a blueprint for how to get there, detailing 6 time-busting strategies shared in his book, “The Time to Win.” From auditing your current responsiveness to baking in a “fast pass,” prepare to transform customer interactions into swift, memorable experiences that promote loyalty and positive word-of-mouth.  Don't miss out on these game-changing insights that could set the pace for your company's future!   For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Dig to Fly
The Relentlessly Helpful Approach: Susan Baier on Success through Generosity

Dig to Fly

Play Episode Listen Later Feb 13, 2024 59:25


In this interview, you'll learn about why emphasizing the importance of understanding audience problems and being relentlessly helpful is so important to success. Susan Baier is a marketing expert that focuses on helping business owners with research. One of my favorite parts of this interview is why it's so important to be relentlessly helpful. Highlights from the Interview Thought leadership and building trust with audiences Susan explained how research shows audiences want thought leaders addressing new, helpful perspectives from those they trust, advising focusing on problems audiences face rather than self-promotion. Developing a clear niche and problem-solving focus Susan stressed starting with the problems a niche solves before defining characteristics, advising focusing communication on problems while expanding offerings to problems on clients' journeys.  Focusing on the problem that they are struggling with. They will listen to you because they want to learn more. Being relentlessly helpful through consistent generosity Susan defined being relentlessly helpful as constantly asking "how else can I help?" within business parameters, advising generosity builds trust and differentiation for leaders, employees, and clients. Establishing organizational vision, values, and goals Susan shared that regularly revisiting goals with teams keep leaders accountable to stakeholders, advising transparency of motivations builds employee commitment to shared missions over profits. She explains that this isn't easy to do, but very important to keep everyone inspired to do great work. Showing gratitude for those who help us grow Susan thanked past leader Jay Baer for energizing their work through humor and fearlessness, advising gratitude routines remind people of leaders' positive influences and build connections. Favorite Book Check out Die Empty: Unleash your best work everyday (Amazon link). You can learn more about Susan over at Audience Audit. You can also connect with her on LinkedIn. As always, if you have any questions or want to submit a guest for the podcast that you think would be amazing, just reach out to me on the Dig to Fly website, and I'll do my best to get them on. If you enjoy the interview, please take 30 seconds to rate the Dig to Fly podcast on your favorite platform. Thanks!

Marketing Guides for Small Businesses
Guest - Jay Baer - The Time to Win: How to Exceed Your Customers' Need for Speed

Marketing Guides for Small Businesses

Play Episode Listen Later Feb 12, 2024 48:18


In this episode of the Marketing Guides For Small Business Podcast, we are joined by renowned marketing expert Jay Baer to discuss the importance of speed in meeting customers' needs. Baer shares valuable insights and strategies on how businesses can exceed customer expectations by delivering products and services faster. With the evolving digital landscape and increasing customer demands, businesses must adapt and prioritize speed to stay ahead of the competition. Join us as we explore Baer's tips and tricks on optimizing processes, leveraging technology, and building a customer-centric culture that revolves around the need for speed. Whether you are a small business owner or a marketing professional, this podcast will provide practical advice to ensure your business stays ahead in an increasingly fast-paced world. Don't miss out on this opportunity to learn from one of the industry's leading customer experience and marketing strategies experts. Tune in now!

Wedding Business Solutions
What's the zero moment of truth?

Wedding Business Solutions

Play Episode Play 30 sec Highlight Listen Later Jan 31, 2024 9:52 Transcription Available


What's the Zero Moment of Truth?I just finished reading “Youtility” by Jay Baer, and among other great nuggets he talks about the Zero Moment of Truth, which Google defines as “The ZMOT refers to the moment in the buying process when the consumer researches a product prior to purchase.” Are you there for their ZMOT? How many potential customers are you losing, before you even knew they were in the market for what you do?Listen to this new 9-minute episode for more information and clarity on the Zero Moment of Truth… and on Youtility.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

Marketing Smarts from MarketingProfs
A B2B Deep Dive Into Consumer Patience and Time to Win: Jay Baer on Marketing Smarts [Podcast]

Marketing Smarts from MarketingProfs

Play Episode Listen Later Jan 11, 2024 31:39


Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #911 – Jay Baer On Winning With Speed

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Dec 24, 2023 60:48


Welcome to episode #911 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #911. Renowned business author, marketing expert and old friend, Jay Baer, has carved a unique niche in the business world, combining a sharp research spirit with a deep understanding of customer experience and marketing. Jay is a 7th-generation entrepreneur, and has founded five companies. During that time he has authored seven business books, contributing significantly to the literature on marketing and customer experience. His expertise as an author has made him a New York Times best-selling writer. His role as a trusted business growth advisor extends to over 700 brands, including 40 Fortune 500 companies, underlining his influence in shaping modern marketing strategies. As a Hall of Fame keynote speaker and emcee, Jay has delivered thousands of presentations globally. His ability to engage and inspire audiences is well-recognized... and he is a hoot to watch. Jay started off as a direct mail specialist, followed by roles in government and environmental services. His early interaction with the internet led to the creation and sale of multiple digital marketing and customer experience companies, including Convince & Convert. Co-creator and co-host of the Social Pros podcast, Jay has been instrumental in delivering enterprise social media strategies through this platform. The podcast's recognition as the best marketing podcast in the 2022 Content Marketing Awards is a testament to this. Jay's latest book, The Time To Win, is a reflection of his continued commitment to providing deep insights into customer service, customer experience, and digital marketing. This new book (based on original research) is the complete guide to exceeding customers' need for speed. If that were not enough, Jay is also one of the world's top tequila educators and influencers, including live tequila tastings at corporate events. Enjoy the conversation... Running time: 1:00:48. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Jay Baer. Check out Jay on ThinkersOne. The Time To Win. Check out Jay's books. Check out Jay's keynotes. Jay Baer - Tequila Influencer. Follow Jay on Instagram. Follow Jay on X. Follow Jay on LinkedIn. This week's music: David Usher 'St. Lawrence River'.

The Influential Personal Brand Podcast
Using Speed as a Competitive Advantage

The Influential Personal Brand Podcast

Play Episode Listen Later Dec 15, 2023 22:47


There is a guiding principle for wealth accumulation and financial prosperity that says money loves speed. Take a moment to reflect on that. Money tends to grow faster when it's put to work quickly, and people are almost always willing to pay more for speedier results! Today, we expand on our recent episode with Jay Baer, titled ‘The Time to Win with Jay Baer'. Join Rory as he shares his key takeaways from that conversation, including a powerful question to ask yourself to help you make more money, get more referrals, and become more well-known. Tuning in, you'll learn about the concept of the fast pass and why you should be making a time promise, especially one you can overdeliver on. For more insightful tips to help you make more money by using speed as a competitive advantage, don't miss this episode! 

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Jay Baer on The Time to Win and Using Agency Responsiveness as a Competitive Advantage | Ep # 653

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Dec 13, 2023 32:36


Did you know time is the most valuable resource for clients? How are you helping clients maximize their time with your services? The relationship between agency responsiveness and revenue is something more agencies should be looking at closely and something that will surely give you a competitive advantage. No matter how good you are at what you do, clients are noticing the time you take to do it. They no longer tolerate months of no communication to then arise with a magical strategy. They want to know what's going on and how long you'll take to deliver results. In fact, they're even willing to pay more for speed. Tune in to hear from an expert on how you can use time and responsiveness to your advantage without making big changes to your process. Jay Baer is an author and business growth and marketing expert with over 30 years of experience in the field. He's written seven business books and owned a series of agencies for most of his career 30 years. Currently, he's “sans agency” as he just sold his global consulting firm 18 months ago. Jay shares his insights on how to create a competitive advantage for your agency. To this end, he emphasizes the need to adapt to changes in customer behavior by focusing on the importance of time and responsiveness in capturing customer loyalty and generating revenue. In this episode, we'll discuss: Prioritizing responsiveness when working with clients. Agency responsiveness as a distinct competitive advantage. A small change to make a great difference: Response without answers. Closing the uncertainty gap. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.   Other Smart Agency interviews with Jay Baer: Converting More Clients by Helping Rather than Selling Talk Triggers that Get Clients Knocking on Your Door Are Agencies Conscious of How They Spend Clients' Time? Jay has gotten into the habit of writing new books and frameworks every three years, which is the time it takes for customer behavior to change. Clients' needs and competitive advantages will change every couple of years and it's important to keep this in mind to stay ahead of the competition. His more recent research revolves around our relationship with time and how it's changed after the pandemic. “I think time is actually the only resource on this planet that we actually share equally,” Jay explains. The pandemic was a harsh reminder that nothing is guaranteed and tomorrow is not promised. We have become more conscious of how we spend our time, which has led to various trends in business and personal life. After conducting extensive research on the relationship between responsiveness and revenue, Jay found that, surprisingly, two-thirds of customers now consider speed as important as price when making purchasing decisions. Causing customers to waste time can lead to financial losses. His research findings resonate with agency owners, who often find themselves in a dilemma. As customers, they desire immediate responses and efficient service. However, do they prioritize responsiveness when working with their own clients? Agency Responsiveness as a Way to Get a Distinctive Competitive Advantage  Based on these findings, agencies should be using responsiveness as a distinct competitive advantage in business. Basically, with current expectations in customer service, the fastest business will win. Of course, you can also be TOO fast and lose customers' trust in the process. This is commonly seen with chatbots, where an immediate response is seen as indicative of not dealing with a person who can answer your question. In his book, Jay clarifies business owners should be looking for “the right now”, which takes a clear understanding of an agency's performance. He recommends implementing a Got it audit, by answering how long does it take your clients to get a response? To get an invoice? To get a report? Basically to get any of the services your agency offers. It may seem like a basic question, but all too often agencies can't answer it. Only by knowing this can agencies identify areas of improvement and make informed decisions to enhance their operations. After all, the perfect amount of time will always be just a little bit faster than the clients expect. Teaching Agency Teams to 'Respond Without Answers' According to Jay, every agency team should be trained to “respond without answers”. Basically, it'll happen from time to time that clients ask a question for which you don't have an immediate answer, so you set out to look for that answer and respond once you have it. However, what happens while you're looking for that answer? The person who asked the question has no information and they're freaking out. Instead, by acknowledging their client inquiry and informing them that their question is being addressed, you can alleviate client concerns and build trust. This small gesture completely changes their experience and helps manage client expectations. Furthermore, it can also buy you more time now that the client knows you're on it. Not only will it help you run your agency better, but improving your responsiveness efforts can have a huge impact on all your relationships. How to Close the Uncertainty Gap with Clients We live in an era where we interpret speed as caring and responsiveness as respect. As consumers, we take notice of a company's responsiveness before any money is exchanged. If there's no respect before a deal is made, there won't be respect after. Jay sees this as "Closing the Uncertainty Gap". Many agencies' tendency to make a deal and then disappear for three months while they build a strategy creates an uncertainty gap; Jay defines this gap as “the difference between what you know about what's going on and what the client knows”. Clients hate waiting and hate not knowing what's going on. Technology has transformed the way we receive services, providing us with real-time updates and information. Hence, long periods of nothing while the agency works on a strategy is just not acceptable anymore. Agencies tend to fall behind in this aspect as they cling to opacity believing that clients will appreciate their "secret sauce." This is categorically wrong. Close the uncertainty gap whenever possible by creating a visual map that will inform your client of at least the main steps of your process so they understand what's going to happen and everyone's on the same page. Do You Turn Down Rush Jobs? You Shouldn't In his research, Jay was surprised to find that, not only do clients appreciate speed as much as pricing, a lot of them are willing to pay up to 50% to avoid waiting. In light of this, he urges agencies to reconsider their processes. Most agencies work with a “first come first served” order. But what if for whatever reason needs instantaneous service? “Don't turn down the rush,” Jay advises. It's a great opportunity. Agencies willing to be flexible and willing to accommodate rush jobs can charge a premium for it. This way, you can cater to clients' needs and preferences while also maximizing your revenue. You'll be surprised at how many clients are willing to pay for it. Now what happens with the client who was next in line and gets bumped back? Offer a 5% discount for those 3 or 4 days of delay in delivering their project. Everyone will be happy and you'll make 15% more just for reorganizing your project plan. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners who can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program helps you take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

The Influential Personal Brand Podcast
The Time to Win with Jay Baer

The Influential Personal Brand Podcast

Play Episode Listen Later Dec 12, 2023 37:21


Speed is an incredibly important factor in delivering products and services to your customers and it is often overlooked. Today on the Influential Personal Brand Podcast, Jay Baer joins us to discuss his new book, The Time to Win, the importance of finding the perfect time to deliver to your customers, and why that time is most likely faster than you think. Tuning in, you'll hear all about the premise of the book, how the pandemic inspired Jay to write it, why speed is as important as price, fast passes in business, and finding the perfect balance of speed. We delve into the relationship between responsiveness and respect before discussing the importance of under-promising and over-delivering. Finally, Jay tells us all about his work in the tequila space and where we can find out more. To hear all of this and so much more, press play now! 

time speed tuning jay baer influential personal brand podcast
Creating Superfans
My Favorite Books I've Read This Year

Creating Superfans

Play Episode Listen Later Dec 5, 2023 26:55


I believe one of the most powerful things you can do to impact others is to recommend a book that could transform their personal or professional lives. In this week's episode of the Creating Superfans podcast, I'm recommending my FAVORITE books that I read in 2023. Whether you're looking to improve your customer experience or employee experience, or you're looking for a practical guide to achieve your fullest potential, I've got you covered with some of the most impactful books to take with you into 2024.Show Notes:2:56 - Two Weeks Notice by Amy Porterfield (listen to her episode)4:25 - Experiential Billionaire by Bridget Hilton and Joe Huff (listen to their episode)7:00 - All It Takes Is A Goal by Jon Acuff9:20 - Never Lose An Employee Again by Joey Coleman (listen to his episode)11:15 - Thanks For Coming In Today by Charles Ryan Minton (listen to his episode)13:45 - Unreasonable Hospitality by Will Guidara15:55 - The Time To Win by Jay Baer (listen to his episode)17:20 - Good Awkward by Henna Pryor (listen to her episode)19:53 -

Wizards of Amazon
#350-I Intentionally Sent the Wrong Item to my Amazon Buyers

Wizards of Amazon

Play Episode Listen Later Nov 27, 2023 29:19


In this episode, I delved into a rather controversial topic: purposely sending the wrong item to my buyers. Exploring the motivations behind such a decision, I examined the surprising results and how they unexpectedly leveraged my then business.   Intentionally sending the wrong items to my Amazon buyers, while seemingly unorthodox and while I do not suggest it to everybody, became a strategic move to leverage my business. Listen and see if my takeaways could be yours too.   In This Episode: [02:25] The beginning [07:70] I earned referrals. [08:45] Why I tried the strategy. [13:35] 25/30 complained but 23 I made profit from. [20:15] My takeaways from doing it. [23:00] 4 things to remember.   Book Reference: Hug Your Haters by Jay Baer   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Unthinkable with Jay Acunzo
Signature Stories: Jay Baer

Unthinkable with Jay Acunzo

Play Episode Listen Later Nov 20, 2023 52:03


Signature Stories is a miniseries where world-class business storytellers take us inside one important story and dissect it with us. It's like Song Exploder meets storytelling for our work! In our sixth and final episode of the series, bestselling author and Hall of Fame keynote speaker Jay Baer brings one of his oldest, most proven stories to the show -- and we learn the two habits most driving effective storytellers like Jay. And also Jay. Both Jays. (There are two Jays on this episode, is what I'm saying...)Collecting stories regularly, in the seemingly mundane moments of lifeDesigning stories so they arrive at an insightJay Baer is the author of the book The Time To Win and six other business books. He's a globally touring keynote speaker, brand advisor, and marketing and customer experience thought leader. Jay is among the more process-driven storytellers in the world, and he takes us inside that approach in this episode in a refreshingly transparent way.UNTHINKABLE IS TAKING A BREAK -- BUT DON'T UNSUBSCRIBEWe're back with more soon. In the meantime...BECOME A STRONGER STORYTELLER:Subscribe to Jay Acunzo's free newsletter, Playing Favorites, and learn what it takes to stand out easier and resonate deeper by communicating with greater power, everywhere you show up. Join free at  jayacunzo.com.Join the Creator Kitchen, a mastermind of smart experts learning to become more influential voices -- NOT by relying on any cheap tricks, but by mastering their craft and creating higher-impact content. Community, masterclasses, 1:1 and 1:few coaching from Jay Acunzo, and more. Learn about membership and see what's inside the Kitchen at creatorkitchen.com.***IN THIS EPISODE:Jay Baer: speaker site - book site - LinkedIn - Instagram***PRODUCTION CREDITS:Creator, host, writer, editor: Jay AcunzoProducer and researcher: Ilana Nevins

The Digital Agency Growth Podcast
Greg Hickman on Going from Labor to Leverage

The Digital Agency Growth Podcast

Play Episode Listen Later Nov 15, 2023 52:21


The agency world has two predominant models: the traditional agency and the new school agency that emphasizes productized services. No matter which model you work in, scaling an agency is never easy. But there are ways to make it easier, like monetizing your expertise and prioritizing having good quality clients in fewer numbers rather than a large amount of small-ticket clients. Greg Hickman has worked in both the traditional and new-school models and has a lot to teach us about scaling agencies. This week, episode 203 of The Digital Agency Growth Podcast is about going from labor to leverage!Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor's free guide, the Profitable Proposal Blueprint, today. In this episode of The Digital Agency Growth Podcast, Dan Englander and Greg Hickman share the importance of bringing in quality clients and actionable steps you can take right now to grow your business without running out of energy. Greg is the Founder and CEO of AltAgency™. Over the last 4 years, Greg and his team have transformed AltAgency™ from an automation consultancy serving many well-known entrepreneurs and growth experts into one of the top coaching and training companies for agencies looking to grow and scale by packaging their expertise, installing systems for growth and leveraging automation to save time. They have worked with hundreds of entrepreneurs ranging from Jay Baer, John Lee Dumas, Dan Martell, Betty Rocker, Nerd Fitness, and Chris Ducker among many other up and coming business leaders.  In this episode, Dan and Greg discuss the following:Greg's career pivot from a traditional agency model to an alternative model.Monetizing your expertise to make more money while actively working less.Prioritizing quality clients over a large number of clients for work-life balance.A hybrid agency model of DIY and done-for-you services.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH GREG HICKMAN:LinkedInYouTubeAltAgencyCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our free guide, the Profitable Proposal Blueprint today.

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

Description: Customer service isn't a race, but speed matters. Quick issue resolution defines good service, boosting customer satisfaction and sales. Regardless of your industry, there are universal strategies to expedite service. Jay Baer shares his well-researched tips for improving the speed of service and achieving greater customer satisfaction. https://www.theagentsofchange.com/509

Social Pros Podcast
600 Episodes of Social Pros!

Social Pros Podcast

Play Episode Listen Later Nov 10, 2023 51:57


It's our 600th episode! What better way to celebrate than by inviting former hosts Jay Baer and Adam Brown, and previous guest Allison Day, Senior Manager, Social Media at Reddit, on the show to share insights on the biggest platforms, the greatest changes in social and so much more.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC  Full Episode Details   When we published episode one of Social Pros, we had no idea we would reach 600. It's a milestone few podcasts get to celebrate!  That's why we invited past co-hosts Jay and Adam back on the show to roll back the years. Together with Reddit's Senior Manager, Social Media, Allison Day, they discuss the many changes that social has seen over the years.  Jay, Adam and Allison reveal what they love about TikTok, Instagram Reels, LinkedIn and Twitter/X, share the biggest changes they've witnessed on each platform and tell us what they would do if they were starting out as budding social pros today.   In This Episode:    5:45 – Thoughts on X, LinkedIn and short-form video platforms  21:39 – Why TikTok could become the standard on social  24:41 – The biggest changes in social over the past ten years  27:16 – Gaining trust from leaders  30:05 – Why social media was about social, now it's about media  35:56 – What our social pros would do if they were starting out today  38:52 – Why Jay Baer would start making YouTube content  43:18 – Jay, Adam and Allison answer the final two  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Jay Baer on LinkedIn  Connect with Adam Brown on LinkedIn  Connect with Allison Day on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers. 

Youpreneur FM Podcast
Why Speed in Business Matters with Jay Baer

Youpreneur FM Podcast

Play Episode Listen Later Oct 2, 2023 40:56


85% of customers say that speed is a critical factor in their brand loyalty. The pandemic in particular made us realize how much time and speed actually matters to us. But, what happens when we don't receive the correct amount of speed and responsiveness from companies we're wanting to buy from? You're about to find out in this episode!IMPORTANT NOTE: WE'RE BACK! On November 10th 2023, the 1-Day Business Breakthrough™ will be taking place in London (and potentially for the final time!). The #1DayBB is a live event experience that brings together entrepreneurs from all industries and at all levels of growth to learn the strategies needed to go further, faster in today's hyper competitive entrepreneurial landscape! Limited spaces available, secure yours today and save £150 with the early bird discount.In this episode, Chris invites Jay Baer back onto the show to talk all about his latest book, The Time to Win: How to Exceed Customer's Need for Speed. Jay explains the meaning behind why “responsiveness = revenue” and what us business owners can be doing to increase our speed in customer interactions for the long-term.Episode Timestamps[06:18] - Getting back in-person and the reawakening experience[11:16] - Jay's new book, The Time to Win[14:35] - The writing process behind the book[16:33] - The meaning behind “responsiveness = revenue”[18:28] - If you cost your customer's time, it will cost you money[22:52] - The circumstances where you can be too fast[24:33] - What the “Right Now” means[27:20] - One assumption majority of business owners make[30:02] - Responding without answers[33:39] - The uncertainty gap is the difference between what you know about your business and operations, and what the customer knowsEssential Learning Points From This EpisodeWhy speed and responsiveness is more important than ever beforeThe importance of having relevancy as early on as possibleWhen you're too fast, it can actually decay trustIn every customer interaction, there is a perfect amount of elapsed timeImportant Links & Mentions From This Episode Connect with Jay BaerPick Up Your Copy of The Time to WinEpisode 391: Biggest Business Decision of 2020Take the FREE Scale to Seven™ ScorecardJoin the Youpreneur Incubator CommunityApply for...

The Marketing Book Podcast
455 The Time to Win by Jay Baer

The Marketing Book Podcast

Play Episode Listen Later Sep 29, 2023 58:19


The Time to Win: How to Exceed Your Customers' Need for Speed by Jay Baer About the Book: Jay Baer recently launched a comprehensive, proprietary research study to measure the relationship between responsiveness and revenue.  The key finding: We care about time (and how we spend it) more than ever. Speed has always been an important part of the customer experience. But the research suggests it's now the single most important component. Today, 2/3 of customers say that speed is as important as price. If you give your customers time, they will give you money. And if you cost your customers time, it will cost you money. And that's why, instead of writing a full-length book that asks you to devote five or more hours to it, Jay Baer created this concise mini-book. This is truly The Time to Win. Business leaders have a massive opportunity to lean into speed and responsiveness throughout the customer journey and use it as a competitive edge. You've no doubt heard the adage: Good, Fast, Cheap – pick any two. Today, you can decide whether you want to be fast and inexpensive, or fast and high quality. But being fast is not optional. Because today, we interpret speed as caring, don't we? If a business or organization (or friend, spouse, colleague, or offspring) responds more rapidly, we interpret that as them caring more about us and our issue. This means that, in your business, if you can outperform your competition in responsiveness, you can gain and keep more customers than they do. In this short, but meaty book, Jay Baer gives you the 6-piece Time to Win framework. It includes specific recommendations–with examples–for how, why, when, and where to optimize your responsiveness inside your organization. Jay has trained thousands of business leaders on this framework, and it's in use today in organizations everywhere who understand that The Time to Win starts….NOW. About the Author: Jay Baer is a 7th-generation entrepreneur, New York Times best-selling author of seven books, and founder of six multi-million dollar companies. In 2023, he was named a Top 30 Global Guru in both Customer Experience and Marketing. Jay has advised more than 700 brands in his career, including Nike, Oracle, Hilton, The United Nations and 40 of the FORTUNE 500. He is an inductee into the professional speaking and word-of-mouth marketing halls of fame. Jay has authored or co-authored among the best-selling business books of all time in the categories of digital marketing, customer service, customer experience, and business growth. He has been named to more than 50 top global business influencer lists. And, interesting fact – he is one of the world's most popular tequila influencers! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/time-win-jay-baer

The Self-Employed Life
901: Jay Baer – Time Matters: Speed as a Competitive Advantage

The Self-Employed Life

Play Episode Listen Later Sep 6, 2023 43:16


Some business owners still cling to the old-fashioned idea that quality takes time or that customers will wait due to the demand. In the past, I built my photography brand on these beliefs. But today, customers expect not just quality, but also something else – speed. Today, I'm joined by customer experience expert Jay Baer. With a strong background in research and renowned brand consulting, Jay explains how speed has become a pivotal factor in today's business landscape, just as important as price. We delve into strategies for enhancing responsiveness and the value of setting accurate speed expectations. Jay also introduces the innovative concept of offering a “fast pass” to customers who are willing to pay more for expedited service. Tune in to discover how to leverage speed for success!   Jay Baer is a business growth and customer experience author, researcher, and advisor. A 7th-generation entrepreneur, Jay has written 7 best-selling business books, and created 6 multi-million-dollar companies. He has consulted for more than 700 brands, including Nike, Oracle, IBM, and the United Nations. An inductee into the professional speakers hall of fame, Jay was named this year as one of the world's top 30 Global Gurus, in customer experience, AND in marketing. And in his spare time, he is the second most-popular tequila influencer and educator on the planet.     And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com.   Jay Baer, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – JayBaer.com The Time to Win: How to Exceed Your Customers' Need for Speed by Jay Baer JayBaerBook.com Jay Baer on LinkedIn (in/jaybaer) Jay Baer on Instagram (@jaybaer) Jay Baer on YouTube (@JayBaer) Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you –     ·       The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! ·       Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. ·       Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Build a Better Agency Podcast
EP 412: Speed is the fast pass to client happiness with Jay Baer

Build a Better Agency Podcast

Play Episode Listen Later Aug 28, 2023 53:40


When you think about how you do business, do you find that you're purposefully taking longer to respond to inquiries because you don't want a client to believe you're not busy enough? Or do you hesitate to answer right away because you don't want that to be their new expectation of your agency?   Unfortunately, this is where many agencies get it backward. Clients already expect quick responses, regardless of how fast or slow you were the first time. In fact, speed is one of the most important factors for client happiness, and it will only go higher on the priority list from here. Jay Baer has done intense research on this very topic and is sharing his findings with us. As many of you know, he's always ahead of the curve when it comes to agency trends. And he's passionately confident that agencies need to get faster so they're first in line when a prospect calls them up. Because if he's learned anything, it's that speed will beat out price almost every time. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: The generational differences in patience in business settings Speed is the most important factor for client happiness The psychology of speed and how it equates to caring Closing uncertainty gaps with clients Creating a “fast pass” lane for impatient clients The “Got it Audit” for the customer journey When fast is too fast The hierarchy of when speed is most important for client satisfaction Where we get speed wrong in business decisions

The Marketing Book Podcast
449 Build A Better Business Book by Josh Bernoff

The Marketing Book Podcast

Play Episode Listen Later Aug 18, 2023 67:05


Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors by Josh Bernoff About the Book: Your brain burns with a powerful idea worth sharing. Could writing a business book spread that idea, create real change, and launch your career on the path to visibility and influence? Definitely. But don't start by piling up words. Instead, focus on the story. What urgent problem does your reader face? How can they solve it? And what journey must your readers take as you guide them from confusion to understanding, action, and success? Build a Better Business Book is the first accessible and comprehensive guide for authors who want to create impact. Josh Bernoff, a bestselling author, veteran editor, and insightful writing coach with decades of experience on 45 successful book projects, explains the systematic way to refine your idea and then research, write, publish, and promote a book that matters. Learn how to: Build your book not just from ideas but from people and their compelling stories — and how you can research and tell those stories. Write a first chapter that creates powerful motivation by emotionally connecting with readers. Select among the three major publishing models — traditional, self-publishing, and “hybrid” — on the axes of speed, cost, and influence. Plan your book as a project, then efficiently execute that plan with a low-stress, high-potency tool: the fat outline. Structure chapters that no reader can put down. Collaborate with coauthors, editors, and ghostwriters without excessive bloodshed. Promote your book to maximize your sales, revenue, and influence. Josh Bernoff's book projects have generated over $20 million for their authors. This guide includes the results of an extensive author survey and secrets from interviews with successful business authors like Jay Baer, Laura Gassner Otting, Phil M. Jones, Joe Pulizzi, and Scott Stratten. Don't waste valuable energy without accomplishing your goals. Construct your business book as a compelling story, and you won't just get your words in print. You'll create change in the minds of your readers. And that is the first step to making a meaningful impact on the world. About the Author: Josh Bernoff is an expert on how business books can propel thinkers to prominence. Book projects on which he has collaborated have generated over $20 million for their authors. Josh's previous book was Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). Toronto's Globe and Mail called it “a Strunk and White for the modern knowledge worker.” He is the co-author of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), which was a BusinessWeek bestseller. He works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter. He has authored, coauthored, or ghostwritten eight business books, and has collaborated on more than 50 nonfiction books. He was formerly Senior Vice President, Idea Development at Forrester Research, where he spent 20 years analyzing technology and business. Prior to Forrester, Josh spent 14 years in startup companies in the Boston area. Josh has a mathematics degree from Penn State University and later studied mathematics in the Ph.D. program at MIT. And, interesting fact – he has appeared on 60 Minutes! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/build-better-business-book-josh-bernoff

A Shark's Perspective
#372 - How to Exceed Customer's Need for Speed

A Shark's Perspective

Play Episode Listen Later Jul 24, 2023 25:03


Conversation with Jay Baer, the author of “The Time to Win:  How to Exceed Customers' Need for Speed” and 6 other best-selling business books, the founder of 6 multi-million dollar companies; an inductee into the professional speakers Hall of Fame, a business growth researcher and advisor, and even a tequila influencer. Episode on Website