Podcast appearances and mentions of rory vaden

What Every Founder Gets Wrong About Growing a Personal Brand Nobody got rich from multiple streams of income. They got rich from one amazing stream, and then they diversified. Bezos had Amazon. Sara Blakely had Spanx. Yet the advice you keep hearing is to build seven of everything, and it's keeping you smaller, not bigger. My guest Rory Vaden, New York Times bestselling author and co-founder of Brand Builders Group, explains why every new revenue stream isn't just more money, it's eight more jobs you have to fill.  In this episode you'll learn what your brand actually is (it's not your logo or your colors), the one-word question that clarifies your entire business, and why the reason you feel busy but stuck has a name: priority dilution. If you've been adding offers and wondering why nothing's gaining traction, this conversation will change how you decide what to say yes to. RESOURCES MENTIONED IN THIS EPISODE: Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you are a female founder making six figures or more annually, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. Find the blind spot that's keeping your revenue stuck. My Free Live Training is built for six-figure female founders who are ready to fix it. Click here to join.  High-six-figures is a ceiling for a reason. What got you here stops working here. If you're a female founder earning $500K or more annually and you've already tried it all, what you need next isn't another strategy. It's someone inside your business showing you the way forward. The Milly Club is my private six-month coaching program for women growing toward their first million. Apply here.  Take the Stairs by Rory Vaden Free Brand Strategy Call with Rory's Team Rory Vaden on Instagram MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

In part two of the Stuck Series, Lesley Logan unpacks why feeling stuck rarely has anything to do with a lack of motivation and what's really keeping you frozen. She breaks down how mismatched systems, unrealistic expectations, and unspoken fear quietly drain your energy, and offers a practical framework for moving forward. Find out how messy action, not motivation, is what finally gets you unstuck. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:The role outsourcing and systems play in getting unstuck.How motivation is fickle and why you can't rely on it.Why mismatched expectations vs. reality requires a rebuildNaming the fear underneath the freeze, plus building a backup plan.Tactile tools: two-minute rule, friction reducers, and messy action.Episode References/Links:The Four Tendencies by Gretchen Rubin - https://a.co/d/0fgVJtiKTiny Habits by BJ Fogg - https://tinyhabits.comEp. 613 Habit Series 1 - https://beitpod.com/ep613Ep. 614 Habit Series 2 - https://beitpod.com/ep614Ep. 616 Habit Series 3 - https://beitpod.com/ep616Ep. 617 Habit Series 4 - https://beitpod.com/ep617Ep. 619 Habit Series 5 - https://beitpod.com/ep619Ep. 620 Habit Series 6 - https://beitpod.com/620Ep. 622 Habit Series 7 - https://beitpod.com/ep622Ep. 623 Habit Series 8 - https://beitpod.com/623Ep. 256 with Rory Vaden - https://beitpod.com/ep256Ep. 688 Outgrowing Series 1 - https://beitpod.com/ep688Ep. 689 Outgrowing Series 2 - https://beitpod.com/ep689Ep. 93 with Jillian Flodstrom - https://beitpod.com/ep93Ep. 589 with Brad Bizjack - https://beitpod.com/ep589Cambodia Retreat Waitlist - https://crowsnestretreats.comSubmit your wins or questions - https://beitpod.com/questionsIf you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Lesley Logan 0:00  Taking the action, taking an action that helps get you unstuck, is the antidote to fear, and it brings clarity. Action brings clarity. That's the hardest thing about all of this, is we're all waiting for motivation, or for us to just like wake up one day unstuck, but truthfully, we have to take a step, take some messy action to actually get unstuck. Lesley Logan 0:21  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 1:04  Hi, Be It babe, welcome back. We're back on our stuck series, so we're getting unstuck today. So last episode we actually talked about what does feeling stuck actually feel like, and is it actually that we're stuck? And we kind of realized that we're not stuck, right? We might just be overwhelmed or lacking support or tools to get to where we want to go. We might have overwhelmed ourselves, or we might be putting pressure on ourselves, and that might be why we're feeling this way. It might be like being a perfectionist again. Sometimes it sneaks back up on us, right? So, the one thing that I hear people say that they need when they're feeling stuck is motivation, and we have to talk about motivation, because motivation is not the thing. Lesley Logan 1:37  I used to think that I'm just a super motivated person. When I was younger, I was like, "Oh my god, if I said I was gonna do something, I do it," right? And what you realize when you read The Four Tendencies book by Gretchen Rubin, you discover like, "Oh no, that's just a tendency I have." If I say I'm gonna do something, I do it, whereas other people need an accountability partner, or some people need to be able to make decisions. I'm gonna do what I said to do. So, as I got a little bit older and a bit in the stage of my life where I was running my businesses and there were things going on and I was struggling to do them, I thought, "Oh my god, I just need motivation to work on that." And because of the ADHD brain, I was probably just seeking dopamine hits, and that's how I was getting things done. As I worked on myself and got to know myself and stopped overwhelming and overloading myself with things to do, I actually just became a person who was, I don't know, whelmed. It wasn't motivation that I needed, but systems to help me continue to do the things that I said I wanted to do, and also with systems, making sure that I wasn't saying yes to things just because they were cool. Lesley Logan 2:41  So because I know me better, I have better boundaries, and because I understand how motivation works, I don't actually wait for the motivation to do the things. I understand how to set myself up so I can take one step at a time, celebrate what I did do, and then go again the next day. I'm no longer a person who's like, "I have to get my to-do list done every day," because that pressure actually slows me down, and it makes me not feel like I'm me doing the thing, right? I'm not a patient person. So, in case you're like, "Oh, I wish I was you," I'm not a patient person. So, if I can do it, if I can take action on the things that I want to do, if I can help myself move the needle one millimeter forward in a day, you can do it too, right?Lesley Logan 3:27  Because we don't need motivation. And if you didn't hear our episodes in December of 2025 about habits, where I talked about motivation as a very fickle girlfriend, and you can learn more about this in BJ Fogg's book, Tiny Habits, but essentially motivation is needed when something is very difficult to get started. Like when you turn on a car, you have a starter, right? I think that's what it is, and it helps get the car started. You also use more gas to get the car started, right? Planes are the same thing. And so you need motivation to get rolling, but then once you're rolling, you don't use as much gasoline, as much energy, or you don't need those things, right? So, motivation is best to be used when something is a bigger deal, or is going to require more of us than we are used to, but then once we have gotten started, ideally we're not waiting on motivation to just keep the ball rolling. That's where systems come into place, right? Lesley Logan 4:21  Motivation also is not something you can just go up, tap in, hit the motivation button, "I'm ready to go." Motivation is actually a fickle friend. It's kind of like my ADHD focus mode without Adderall. Yes, sometimes it hits, and I'm like, "Oh my god, I just got so much done," but mostly it doesn't ever hit at the time that I want it to hit. It's not going to hit because something's due tomorrow; it hits because of my ADHD, but it won't hit like, "I want to do it now and not under pressure." It doesn't hit then, right? So I can't wait for it. I talked about this in our habit series, motivation, you have to think of as like a really great friend that you go to parties with, but that you don't actually rely on to pick you up at an airport to take you to an important meeting. You would never do that. Lesley Logan 5:03  So, if the tasks that you are asking yourself to do don't match your energy, you are likely doing things that do not bring you joy, and if they did before, they don't now. Oftentimes we're doing things that we think we should be able to do, or we think we have to do, or we don't have the money to delegate it out, but just because you have done that before doesn't mean you have to keep doing it. What I will just say is part of getting out of a rut is looking at the responsibilities you feel you are supposed to be the person to take those on and actually ask yourself, "Is this something that I need to be doing? Does this have to be done right now? Does it have to be done today?" Because it may be time to outsource some of the things that you need to happen in your life, so that you can have the time and energy to do what you said you wanted to do. Lesley Logan 5:56  If you come on my retreats, oftentimes I'm like, "Hey, we can outsource. You can have groceries delivered. You can just save all your time driving to the grocery store, going up and down the aisles. You could just have them delivered. You can have a housekeeper clean your house, right, especially for the deep cleans." But honestly, we have that every week. Why? Because one, I like a clean house, because I want to work in that environment, but I don't like to clean the house. Because I don't like to clean the house, it makes me exhausted when I do it, and then it's done, I have this clean house now. Guess what? I don't want to work in it because I'm exhausted. So the tasks that you have on your plate don't match the energy, and then they're draining you, and that makes you feel stuck. So you can come on a retreat with me in Cambodia to learn how to figure out what you should get off of your list, but if you don't want to wait till that, I just want you to take a look.Lesley Logan 6:43  What are all the things that you think you should be doing? Are there tools now that would make those things easier? Pick the one that you least want to do, you avoid doing, and that lives rent-free in space in your head, right? How can we get rid of it, or get someone else to support us on that? Your systems that you're relying on often aren't matching the brain that you operate with. I have ADHD, and in order to get my work done, I have support from a psychiatrist. So, I do take an Adderall, and when I take it, I actually can focus, and then I can actually use the tools that I have put in place to help me get my work done. I definitely can tell days when I have it versus when I don't. I don't take it on my days off, but I can tell that trying to do the things that I need to get done on a workday without it, I end the workday more exhausted and wondering, "Why do I do what I do? Am I doing the right thing? Am I aligned? Do I even love this job anymore?" because it took so much out of me to get it done than when I have the support that my brain requires, right?Lesley Logan 7:46  But whether or not you have ADHD, the more you can understand how you think, how you operate, and have systems that match that, you know? If you are making to-do lists and never using them, then that's not helping you. You need to figure out a different tool. If you are making the projects that you have to do on your to-do list so big "build a website" of course, you're gonna feel stuck. That's a humongous task that will not get crossed off for four to six weeks at least. So we have to figure out, what are the ways that you operate? How do you meet expectations? I mentioned it before, but Gretchen Rubin's book, The Four Tendencies, is an excellent read. It helps you understand how do you meet the expectations you have, or that others have, and then when you know that, you can put systems in place. Lesley Logan 8:24  For example, Brad is a rebel, and Brad will say, "Oh, I'm going to get up early tomorrow and do yoga." Okay, but if I wake him up and go, "Hey, you wanted to get up early this morning and do yoga," he will say, "No, I don't want to do it," because he wants to have choice. He must have choice, right? Because he's a rebel, that's how you meet the expectations. So, if I say, "Hey, babe, yesterday you had mentioned that you wanted to get up and do some yoga, so did you still want to do that, or did you want to sleep for a little longer?" When I present it to him like that, he always is like, "Oh, no, I'm going to do the yoga," because he does want to do it, but he wants to have choice, right? If you're an obliger, you are someone who needs accountability to get things done, so you need to find ways in your systems to have accountability to get things done, so you get them done. I'm an upholder, so if I said it I'm going to do it, which is also why if I say no to you, it's not because I don't love you, it's because I know I won't be able to get it done. I will never backtrack on an agreement, right? So if your systems don't match how you operate, then you are going to get stuck and overwhelmed. Lesley Logan 8:25  Okay, another way to get out of the rut is matching your expectations with reality, so you're not unmotivated, you're mismatched. Like if you have an expectation like, "Okay, tomorrow I'm gonna get up early. I know I'm not a morning person, but I'm gonna get up early, and I'm gonna go run two miles." But one, you're not a morning person, and you haven't run in a year. You're not doing those things, and that's going to feel like, "Oh my god, I just wasn't motivated." No, you are not that person. You are not someone who wakes up early. You are not someone who runs.Lesley Logan 9:57  So we actually have to make sure that the expectations that we have placed on ourselves actually match the reality of what systems we have in place today, right? So, if you're like, "I want to make 10,000 a month with my business," but you're not even making 1,000 a month, those expectations don't match reality. You actually have to first make 1,100, and 1,200, 2,000, and then 5,000. You can have the goal that "I want to make 10,000 a month," but you can't do it next month if you have never done it before, right? They don't match reality, so you basically have put pressure on yourself and overwhelmed yourself, and put yourself in a stuck position. Versus if you took time to go, "Okay, what are some realistic expectations that I can place on myself that I can do this week, and then I could do tomorrow and I can do today?" working backwards, then you actually don't need motivation; you'll have broken things down in a way that allows you to get them done. Lesley Logan 10:51  So, I will say, like the ADHD, we talked about this a moment ago, but yes, it has that super focus mode, but like the motivation, we can't wait for it. So what I highly recommend to my ADHD people is you really can't lean on motivation. You can't wait for those focus modes. You have to learn your brain, and you have to learn the systems that help you. And there are some great experts out there. You know, Brad piles the mail all in this one place, so every day we pick up the mail, that's a win for an ADHD couple, and we put it in a pile. We don't put it anywhere, we put it in a pile, and then on Mondays he actually goes through it, right? That's the system that works. I mean, you'd be surprised, I know you think you don't operate well with systems, but when you get the systems that work for you, they work for you, and so it really helps you remain unstuck and not leaning on motivation or focus mode to help you like clean everything. Because what we know you're gonna do is organize a cupboard and then not have cleaned anything, and now we have a messier kitchen. I know. Hello, I know me. Lesley Logan 11:49  Fear is another real reason to feel stuck. So, if you're listening to this because the outgoing episode really got your attention, you've outgrown an old version of yourself, but you're feeling stuck right now because of fear, fear of loss, fear of responsibility, fear of failure. Right, that's real. It's real, and it's important that we don't diminish the fear that we have. If that is what the problem is, because anyone telling you there's nothing to be afraid of, it's not helpful, right? It's like someone telling me like, "Calm down." You're like, "Do you want to see me calm down?" So, what I know about fear in the studies that I've done on it, the really important things that you can do is, one, call it out. What are you afraid of? What are you afraid is going to happen? If you don't want to say it out loud, write it down. If you don't know what it is, but you know there's a fear there, then just keep writing until it comes out, right? What is this thing that I'm afraid is going to happen? "I'm afraid no one's, everyone's gonna... no one's gonna like me." No one is gonna like you. And then you're like, "Why am I afraid about that? Why do I think that's gonna happen?" right? Like, take some time to really understand why you have this fear, because if you can actually identify it, then we can create an exit strategy, right? A backup plan. Because the truth is that nothing ever is as bad as or as good as we want or fear. "Oh my god, if I do this thing, I'm gonna die." Well, that's not happening, because you just listened to this. "Oh my god, if this goes so well, I'm gonna have a million dollars." Well, maybe you do, but most of the time we land somewhere on a spectrum, and so take some time to like really truly go, "What am I actually afraid of?" Lesley Logan 13:22  So you can have a backup plan, so then you can move forward, right? Because these practical shifts, they actually help, because an all-or-nothing mindset is what's keeping you stuck, right? Like, this practical... like, "Okay, I'm afraid that if I do this thing, I'm gonna lose everything." You're gonna lose everything, okay? All of it. Like, if this thing goes wrong, you're not gonna have any of this to back up on? Then you start to realize, "Well, no, actually, I'll just lose $1,000. I'll lose $3,000." Okay, that's a legit fear. I don't want to lose $3,000 ever. I don't want to lose $3. So, what things can help me realize if I'm on the wrong path? What are some signs or KPIs that could help me before it goes the wrong way, so I could stop it and turn the ship around? Or if that does happen, then what will I do? Because when you have that, all of a sudden you have clarity. Because get this: action is the antidote to fear. Taking the action, taking an action that helps get you unstuck is the antidote to fear, and it brings clarity. Action brings clarity. That's the hardest thing about all of this: we're all waiting for motivation, or for us to just wake up one day unstuck, but truthfully, we have to take a step, take some messy action to actually get unstuck. Lesley Logan 14:35  So, I did want to give you guys a couple of tactile things, like some "be it" things. So, one is like a two-minute rule. Sometimes a two-minute rule can be, "I can feel this way for two minutes and I'm gonna get started," or "I can do this thing over here in two minutes at a time, or I'll get started." That's helpful. Also, you can break down all the tasks you want to do into two minutes. We had Jillian Flodstrom on as a guest, and I think she said it in the podcast, but she might have done it in a webinar for us. Anyway, you should listen to her episode. She said like, "I break all tasks into something I can do in two minutes, because that makes it really easy. I'm waiting two minutes, I can do one thing. Okay, I can do this next thing," right? Lesley Logan 15:08  Reducing friction, so this is going to be just like taking a moment to see how many things that you have going on that are actually causing friction in your life. Are you trying to get too much stuff done in a day, or in a morning? Are you trying to be a morning person? How can we reduce that friction, so that it's just a little easier to get things done, right? Maybe it's the deadlines that you placed on yourself. How can you do that? Or perhaps it's like, "Okay, I cook for everybody all week long, but I just can't." Okay, how do we ask for help? So, just reduce the friction. And this is crazy, I know some people at the Be It Till You See It podcast are gonna say this, yeah, lower your expectations. Lower expectations of yourself, especially because sometimes we set the bar at 150%. Honey, you can be at 100% and you're still gonna slay more than most people. Most people don't take action. Most people have the same thoughts every single day. So, if you could just actually operate on an actual scale of 100%, not 150%, you would be unstuck tomorrow, yesterday, right? Because you don't need to do the whole thing, you don't need to be able to do all the things that will help get you unstuck.Lesley Logan 16:19  You just need to begin to do one thing, take one step. And I said this already a couple of times, take this messy action, because if motivation isn't the thing that's going to get us moving, because it's not, I mean, it might get us started on something really difficult, but it's not going to be the day-to-day, then what we actually need is messy action. And you hear that in every intro of all of our podcasts: "take messy action." And the reason is because you get some good feedback. So we will have some messy action episodes coming up for you soon in a future series, but until then, I'd love for you to take a moment, maybe revisit the first episode, and really identify like, "Am I actually stuck or am I in overwhelm, or do I have outdated systems, or do I just need a little bit of clarity to get started on this next thing? Or am I afraid?" Once you have identified how you're stuck and what's going on, you can take the first next steps to anything, and that means being it until you see it. Lesley Logan 17:17  All right, my loves, send this to a friend who needs to hear it. Thank you so much for being you. Send in any questions or aha moments at beitpod.com/questions, and until next time, Be It Till You See It. Lesley Logan 17:27  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 18:10  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 18:14  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 18:19  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 18:26  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 18:29  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this first installment of the Stuck Series, Lesley Logan, Pilates coach and host of Be It Till You See It, breaks down what feeling stuck actually means and why so many of us misdiagnose it. She offers a clearer way to read those frustrating in-between moments, when the old isn't working, and the new hasn't fully clicked yet. Tune in to find out why motivation isn't what will get you unstuck. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:The difference between being stuck, overwhelmed, or just outgrowing yourself.How identity lag traps you between your old and new self.Why the habits that kept you safe as a kid now keep you stuck.Why your brain isn't broken when ADHD makes you feel stuck.How to reframe stuck as recalibration so you keep moving forward.Episode References/Links:GA Practical Wedding by Meg Keene - https://a.co/d/00zpWr2nEp. 688 Outgrowing Series 1 - https://beitpod.com/ep688Ep. 689 Outgrowing Series 2 - https://beitpod.com/ep689Ep. 613 Habit Series 1 - https://beitpod.com/ep613Ep. 614 Habit Series 2 - https://beitpod.com/ep614Ep. 616 Habit Series 3 - https://beitpod.com/ep616Ep. 617 Habit Series 4 - https://beitpod.com/ep617Ep. 619 Habit Series 5 - https://beitpod.com/ep619Ep. 620 Habit Series 6 - https://beitpod.com/620Ep. 622 Habit Series 7 - https://beitpod.com/ep622Ep. 623 Habit Series 8 - https://beitpod.com/623Ep. 256 with Rory Vaden - https://beitpod.com/ep256Submit your wins or questions - https://beitpod.com/questionsIf you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Lesley Logan 0:00  Stuck is not a personality trait. It is not something that represents who you are. You're not a stuck person, but it is a moment of misalignment, and it does mean that we have to get in there like a mechanic would to see what is the actual problem.Lesley Logan 0:14  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 0:57  All right, Be It babe. As promised, we have a series on what to do when we're stuck. How do we be it till we see it when we are feeling stuck? And I guess the question is to be like, are we saying this like, "I feel stuck right now," or do you have ideas and you have goals, but you're just not taking action steps? Lesley Logan 1:13  To get into the stuckness, we have to kind of just talk about what is being stuck, right? And how often are we calling this out on ourselves? Because if it's just been a few unproductive days, are you actually stuck? Are you overwhelmed? Right? Did you miss a goal, and that's why you're saying you're stuck, or are you stuck because you don't know how to take the next step? And that's perfectly okay. Lesley Logan 1:33  I actually think that sometimes we're stuck because we've done all that we can do on our own, and we need support, and we need help. Are you saying you're stuck because you're comparing yourself to someone else? So the important thing here is you didn't wake up stuck. You might have been labeling yourself as stuck, and I think that we have to identify what kind of stuck are we? The labeled version that we're stuck because we're comparing ourselves to others, or the reality that we've gone as far as we can and we need help, we need to ask for that. Lesley Logan 2:00  So we kind of thought about this because we've had some great questions come in, and we had some great guests and some wonderful talking points, and it's like, okay, I've done all these things, but I'm kind of stuck on this next thing. And so just thought, well, it'd be fun, let's talk about the outgrowing theory. Because sometimes we are working when we have outgrown ourself, and we are taking action to be the next version of ourselves, and we're working on being it until we see it, we can get stuck. I mean, you've evolved, right? You have new awareness, new understandings, new dreams, new ways of how you want to operate the system that is who you are, right? And you are letting go, or trying to, of the person that you once were, and sometimes when we're in that in-between, we get stuck, right? Lesley Logan 2:40  You ever done the update on your phone, and then things don't work the way they were supposed to, and the old way is not really functional either, but the new way you're going like, "Were the buttons moved over here? Hold on, why are the buttons over here now?" Some of them get stuck because we went looking for where the old buttons were, but they're in the new button setting, and so when you're in that stuck place, it can be full frustrating, and I just want you to know you're not alone. I often get stuck in some things. I will just say, "I feel really stuck right now." All of a sudden, my brain goes, "Hold on, are we stuck? We got this." Lesley Logan 3:15  So, what stuck actually is, I think it's important that we talk about what is it. Like an identity lag? Maybe we know where we want to grow and do and be, but we aren't feeling like we're there yet. By the way, I just want you to know, as a habits coach, one of the hardest things you can do is change habits that are psychological. Like if you have a habit of talking negatively about yourself, you don't want to do that anymore. It's really one of the hardest habits to unravel, and so it's not surprising to me that when we are wanting to be a more positive person, or a more joyful person about the things we do, and see more possibility, and ask for more help, because of the things we have to do in our brain to become the new person, it's easy for us to hang back in the old system, in the old ways, and have this identity lag, like, I want to be here, but I'm still feeling I'm over here. Lesley Logan 4:06  We can be stuck because our nervous system is just overwhelmed, right? I think a lot of us take on a lot of things, too much at one time. We have this all-or-nothing mentality in this world that we live in, and so we can actually get stuck because we're overwhelmed. I see this in some of the teachers in my eLevate program. They get stuck on what to do or what to study next, because they're trying to be perfect at all of the things, rather than just being in their body and acknowledging where they're at.Lesley Logan 4:37  We also get stuck when there's just too many options, and we don't have a clarity on what to do. Like, oh my gosh, you could do this, you could do that, you could do that. It's like, "I'm overwhelmed," and so then we feel stuck. Right? I remember we were planning our trip to Europe, we were like, "What do we want to do?" and it's like we have nine days, we could do anything. Europe is big, and I haven't been to so many places, and I could go to this place, or I go to that place. And I was just so overwhelmed that I felt stuck, and we didn't even plan the whole vacation until kind of right before, because we had to just get clear on, okay, hold on, what is it that we want to do? Lesley Logan 5:12  You know, when we were planning our wedding, we got recommended a great book called A Practical Wedding, and she was talking about all these different questions you can ask yourself, so you can really take the overwhelm out of the wedding planning and actually take action on what you're going to do. But a lot of people get stuck in that because there's just too many options. And we can get stuck when our old systems and our old habits just don't work anymore, right? My goodness, the way our bodies work in our 20s versus how in our 40s, ladies, you could be doing the things that used to make you feel good and used to make you feel energized, and now they just don't work anymore, and so you could just feel like you're in a rut. So it's important to take note that stuck is not a personality trait, it is not something that represents who you are, you're not a stuck person, but it is a moment of misalignment, and it does mean that we have to get in there like a mechanic would to see what is the actual problem. And sometimes that means troubleshooting.  Lesley Logan 6:10  In your stuckness, when you are stuck, it's important that we also take a moment to see how did we get here. Like a gentle, hold on, how do we get here? Right? Sometimes if you're road tripping and you get a little lost, you think, "Hold on. How did I make a wrong turn?" and backtrack a little bit, right? So, when you are trying to see how did I get here, one thing you cannot do is blame. That is not going to work, I promise you. We talked about that in the outgrowing series. You cannot shame and blame yourself into being unstuck, or it will actually just put you further in stuck rut mode, and you'll actually just feel bad about yourself at the same time. No one wants to do that. Lesley Logan 6:43  So we got to wherever we were because of so many things. One, how you are raised, what you're taught to focus on, what you caught that you should focus on, what you caught that you should behave like. For example, I definitely was rewarded as a child when I would do things that were like above and beyond to support people. So I just would go above and beyond all the time, and I would say yes to things without even asking myself if I want to be doing this, and I would just put myself out there to help people all the time. Because I would help my mom, I would help other people, I would get all these affirmations, words of affirmation, my love language, and I would then get to feel seen. "Oh my gosh, this is Lesley. She does all these amazing things for us," and so then, as an adult, without thinking about how these yeses would make me feel, I would just say yes all the time, right? So I got myself to overwhelm and stuck several times in my adult life because I was doing the things that helped me feel safe and seen as a child. These are things that you don't even realize you're doing. It takes therapy to look back and see, how did I get here? How do I keep working for the same type of person? How do I keep dating the same type of person? How do I keep ending up with friends who are all the same? Right? It's because of how we are making decisions and taking actions, and it's all based on things that were put into our systems, our system updates, when we were growing up. And so really, when you can figure that out, it's really empowering, right? Lesley Logan 8:09  Because of that, when we were children, we optimize for safety, not alignment. As a kid, we don't know what our goals are, right? So we do things that make us feel safe in the environment. So if you grew up in a place where when you were perfect, it felt like you could control the environment, then you would just be perfect all the time. "If I could just be perfect all the time, then no one's gonna yell and nothing's gonna get bad." But then what happens is, you just try to be perfect all the time, and that's exhausting, by the way. It's not in alignment with what you're wanting to do in your life. People are supposed to make mistakes, you're not gonna learn things that way, and of course, you're gonna feel stuck because you're like, "I should be able to do this," but you didn't get to make the mistakes along the way to help you learn how to do it. Lesley Logan 8:46  We also stay in things that work; we stay past expiration dates, right? We stay in them because there's certainty. So we get stuck often because it worked back then, so it's gonna work now, or, "I should be so grateful that I'm in this situation that I'm in. Other people have it worse." So sometimes we just stay because things work. So, if one of those things really goes, "Oh, that's kind of me, that's kind of why I get stuck," it's important that we don't say, "Oh, I've messed up, I messed up my whole life." No, I mean, that is like a thing. My gosh, my brain will catastrophize. Like when I became a Pilates instructor, and I met people who had been teaching Pilates longer because they're the same age as me-ish, but they learned about Pilates before, I remember going, "Oh my god, I've missed out on so many years that I could have been doing Pilates." Because the fact that I discovered Pilates at the age of 22, at the time when it was only four years legal to say the word Pilates, is amazing, and I'm over here going, "I messed up, I should have known about this sooner," right? But we didn't mess up. We built our lives around what worked until they don't work anymore, and now the stuck feeling is just because things in your life don't work anymore. You've outgrown, and you're in the stuck mode because you're in this between, and we have to figure out what's going to work. Lesley Logan 10:11  And I'll never forget, in 2013 I was single, I wasn't couch-surfing anymore. At this point, I'd found the place I wanted to live, I was transferred, given more responsibility, blah blah blah, and somebody suggested that I do this birth chart, I don't know, futuristic, not psychic thing, because it's based on birth charts, but just get some astrological help. So I did this, and the person was like, "You have gone as far as you can on your own." And I was like, "What?" He's like, "Yep, you've actually done a great job, you've gone as far as you can on your own, and all the things that you are wanting to do in this life, you must do with other people." And that is something, by the way, I am not a person who asks for help. I just can do it all on my own, I've done it all on my own, I've moved myself multiple times in my life by myself. I can do it, right? But hearing that, I was like, "Oh, okay. So I built this life that has worked for me, and if I want to continue on, I'm going to need to get some help." And you know what? He wasn't wrong. Because here I had got a new place, decorated really beautifully, got promoted at my job and all this stuff, and I still felt like something is missing. It's missing, and so I started seeking out and looking for opportunities to partner up with different people, not necessarily in business, but just on projects and, oh, maybe I could hire that person to help me, right? Lesley Logan 10:12  Okay, so I do think before we continue on the stuck thing, we do have to chat a little bit about ADHD, right? We do need to talk a little bit about ADHD, and the reason is, my ADHD loves, we sometimes equate being stuck with just not having the dopamine high that we're constantly seeking. Okay, so as ADHD people, we often say yes to 17 things, because our brains think a mile a minute. We're three steps ahead of everybody, and we can take it all on, and also we like the dopamine highs. And what happens is, especially if you're in your 40s and you didn't know you had ADHD, at some point your systems no longer work. And not only as you go through perimenopause do you lose your hormone help there, but you already were lacking that in your ADHD brain, and so now you feel a little bit stuck and overwhelmed because your systems aren't working, and you said yes to a lot, and the systems that used to help you don't work. So we have to be thoughtful and kind to ourselves.Lesley Logan 10:12  If you are someone who's listening with ADHD, I highly recommend getting some help to understand how your brain works so that you can not only get unstuck and ditch the overwhelm, but truly learn how to work with it. It's not like me versus my ADHD brain at all, but it's like, okay, hold on, I know in order for me to do these things, I need these tools, so I need to set myself up for success. And I'll never forget, my psychiatrist said, "I can give you the drugs to help you focus, but if you keep saying yes to too many things, the drugs won't help. It's a you problem." And I really think that if you are feeling stuck right now because you're doing too many things, because your ADHD brain is like, "Yeah, I want that, and I want that, I want that dopamine hit, that dopamine hit," we need to find ways to pause or delete or delegate or delay some of the things that we're working on, and just be honest about that. Because your brain isn't broken; it's just overstimulated and undersupported, right? So we need tools. So if you're stuck because of ADHD, I see you. We'll get some experts on here, but also do take a moment to recognize what is the ADHD versus what is stuckness versus what is overwhelm, so that you're not labeling things that are inaccurate and then feeling more stuck because you don't have the tools to work because we got mislabeled, right?Lesley Logan 11:21  Okay, last thing I just want to say is I think if you are an oldest daughter who is listening to this, right, firstborn of anything, there is a tendency to do a lot and should on ourselves, like, "I should be doing more of this," or, "I used to be more productive, what is wrong with me that I can't do this anymore?" And I will just say that, one, we're not the person that we were 20 years ago, so yeah, I cannot take on the things that I did 20 years ago. Also, because I know better, I know what I am capable of, I know what I'm good at, I know more of what I want, I know more of what I don't want, and so please don't should on yourself—because we had Rory on our podcast and he said it makes you a should-head, right? So, you want to make sure that you are not stuck because of the extra pressure that you're putting on yourself. Life is hard enough, there's enough pressures. And while you used to be more productive, that doesn't mean you have to stay at that production level. We don't expect people who are older than us to produce at the same level that they did when they were 20. We're like, "Oh my god, you're retired, go be retired." That's the same for you. So, double-checking, are you stuck or overwhelmed because you're putting too much pressure on yourself about what you actually can handle at this moment? Lesley Logan 15:31  You know, do you have a schedule or tools? I mean, we live in a tech age, there's a lot of ways that we can get reminders and prompts, or get help. I mean, my goodness, if you're like, "I just wish I was a better cook," ChatGPT is actually fucking great for recipes. I'm not gonna lie, I don't cook, but Brad gets some good ones on there. So, if you're thinking that pressure creates movement, it doesn't. My ADHD people, I know that pressure—last-minute pressure, that procrastination—gets you feeling like, "I finally have the pressure I need to get going," but for a lot of us it actually just creates paralysis. That pressure just causes us to just, there's too much, I don't know what to do right now, and so you know, yeah, if you know how to use your pressure to get your work done, great, but if it's actually making you feel stuck, well, then it's no longer a good tool for us. Lesley Logan 16:25  So we're going to talk about stuck in our next episode, which is like, okay, how do we realign? Do we need motivation? Like, how do we actually get unstuck? We're going to do that, but before we do that, I just want to say, what if you're not stuck? What if you're just recalibrating? What if you are in process, and because you're in process, it requires unraveling of things that no longer work and testing things that will? You're not going to always get it right, so you might be like, "I no longer want to use this tool, do this thing, it's going to be this tool," and that tool doesn't work. You're like, "Well, now I'm stuck." No, you actually have information: this tool doesn't work. Why doesn't it work? That's information. And then you can find a new tool. "Oh, this tool, I like this, but not that." It's just information, so you're not stuck, you're recalibrating. You're not behind, you are in an update, right? You're not actually going backwards. When we're stuck, we think, "Oh my god, now I'm going backward." No, you're not. You're actually trying to figure out how do I take the next step forward, right? You ever been on a mountain on a hike, and you get to a place and you're like, "Wait a minute, do I go left or right? Do I go right?" Do you say, "I'm stuck?" No, you're like, "Hold on, let me check the map. Oh, I go this way. Okay, that's the right way." So, you're not stuck, you're not behind, you're in an update. And because you're not stuck, because this is a moment of misalignment or transition, then the real question does become like, how do we get unstuck? How do we move forward? Lesley Logan 17:58  And that's what we're talking about in the next episode, because a lot of people mistake that they're waiting for the motivation to get unstuck to help them, and as we talked about in our habit series, motivation, can't be motivation, cannot be, doesn't work that way. So, my loves, I'm super excited for this series. I hope it was really helpful. I'd love to hear what you're currently stuck on, because I can get a guest to help with that. Maybe you're stuck on tools and systems that could help you. Maybe you're stuck on a thought or an emotion or an experience, right? We'd love to hear from you. So, definitely send it into the beitpod.com/questions and your wins as well. Send this episode to a friend who might be saying that they are stuck, and hopefully the next episode supports them. Until next time, Be It Till You See It. Lesley Logan 18:43  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod. Brad Crowell 19:25  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 19:30  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 19:35  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 19:42  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 19:45  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

You think you know who your avatar is. You're probably wrong.Not because you haven't thought about it. Not because you lack experience or expertise. But because most coaches are describing their avatar from the top of the mountain, in language that makes total sense to them and zero sense to the person at the base.That is the avatar problem. And it is not the avatar's problem. It's yours.In this episode, Adam and Jess are naming the thing that sits underneath every marketing frustration, every slow launch, every "I don't know why this isn't working" moment in a coaching business. If you are not getting enough clients, your avatar clarity is almost certainly part of the reason. It's not the only variable, but it is the one that makes every other variable harder to fix.The avatar problem shows up in a few specific ways. Some coaches have it because they are trying to speak to everyone and therefore speaking to no one. Some coaches have it because they have built their messaging around a job title or industry rather than a lived problem they have actually solved. And some coaches have it because they are so deep in the expertise of their niche that they've lost the ability to speak in the language of someone who hasn't arrived there yet.Adam and Jess have had every version of this problem themselves. The challenge was called the "10K Coaching Offer Challenge" for years. The intensive was the "Quarter Million Coach Intensive." Both were named for an old version of an old avatar, built around aspirational income language that made sense to them and filtered out the exact coach who needed them most. When they ran their own positioning through the Maslow Mountain filter, they renamed both. Not because the content changed. Because the avatar did.IN THIS EPISODE: - Why "if you don't have enough clients, you might have an avatar problem" is the fastest self-diagnostic you can run right now- The Rory Vaden principle that actually defines who you are built to serve (and it has nothing to do with credentials or certifications)- Why the specialist always beats the generalist, and the cardiac surgeon story that makes it click permanently- The two ways coaches speak about their avatar publicly, and why only one of them generates referrals- Adam's 30-year-old tennis evaluation sheet and the moment he realized he should have been coaching serves, not tennis- The relevance pitch framework, what it is and why "internal niche, external relevant" is the rule that ends the verbal vomit problem- What happened to the challenge participant who walked in with a five-minute monologue and walked out with a six-word sentence- Why imposter syndrome, silo-building, and unclear avatar language are the exact same problem wearing three different outfits- How Adam and Jess renamed both their challenge and their intensive after running their own language through the Maslow filterTHE BIG IDEA: Your avatar is not defined by who you want to serve. It is defined by who you are actually built to serve, the person walking the path you have already walked. The coach who gets clear on that stops chasing clients and starts attracting them. But here is the part most coaches skip: your language for that avatar cannot come from the top of the mountain. You have to climb back down, remember what it felt like to stand at the base, and speak from there.MEMORABLE LINES FROM THIS EPISODE: "The avatar problem is not the avatar's problem. You have an avatar problem because you don't know specifically what you solve.""We don't want you to appeal to the masses. Do not appeal to the masses. We want you to appeal to a very small subset of the masses because you are a specialist in this space.""Internal niche, external relevant. That's the key.""I can't tell you the majority of the nurses that were in my son's NICU room, but you bet your bottom dollar I can name first and last name the doctor who did my son's heart surgery.""The worst language that we hear comes from the people who build in a silo the most."YOUR ONE THING THIS WEEK: Run the two-question self-diagnostic. First: do you have enough clients? If the answer is no, your avatar language is worth a hard look. Second: take your current way of describing what you do and read it out loud to someone who has no context for your niche. If they look confused, ask more questions, or go quiet, that is not engagement. That is polite disengagement. Start there. Simpler, cleaner, more specific to the problem. Not to the credential. Not to the methodology. The problem.CONNECT WITH ADAM AND JESS: If this one hit close to home, come find us at ilovecoachingco.com. That is where our upcoming events live, where the community is, and where you can connect with us directly. If you are ready to stop building alone and start getting real feedback on your avatar and your offer, the Sellable Offer Challenge is the place to start. ilovecoachingco.com/challenge If you know a coach who keeps saying their marketing isn't working but can't explain who they help in one clear sentence, send them this one. That is exactly who this episode is for.Follow the show: @ilovecoachingco on Instagram, YouTube, LinkedIn, and FacebookKEY THEMES: - Avatar clarity as a business diagnostic, not a branding exercise- Maslow's Mountain as a positioning filter- Specialist vs. generalist in coaching- Relevance pitch: internal niche, external relevance- Lived experience as the foundation of authority- Silo-building and its relationship to imposter syndrome- Public language vs. enrollment language for coaches- Feedback as a competitive advantage in offer development

What if you could sit across from 10 of the most successful entrepreneurs alive, ask them one money question, and actually get a straight answer? No fluff, no sales pitch, just the real stuff. That's exactly what I did, and honestly, what came out of it might change the way you think about money forever. This episode is a mashup of some of the most powerful financial wisdom I've ever collected on The Happy Hustle Podcast. Over time, I asked 10 incredible guests two simple questions. What does happy hustling mean to you? And what's your best money hack? We're talking Dr. Myron Golden, John Lee Dumas, Dan Martell, Rory Vaden, Danette May, Garrett Gunderson, Nathan Barry, Kris Krohn, Pat Flynn, and Kiana Danial. Nine figure founders, New York Times bestselling authors, Hall of Fame speakers, and real estate moguls. I pulled all their answers together, distilled them down, and found something I honestly didn't even expect to find. Three clear money patterns that every single one of them follows. Whether you're still grinding through your first income stream or you're already running a business and wondering why the wealth still feels out of reach, this one is going to hit different. The first big lesson that kept showing up was this: stop trading time for money. My brother Myron Golden put it simply. Price your offer by the value of the result, not the hours it takes. Dan Martell added another layer with his buyback rate concept. Figure out what your time is worth per hour, then ruthlessly outsource everything below that number. CKris Krohn brought it home with real estate, reminding us that renters fund landlords and employees fund employers. The point? Your income needs to be detached from your hours. That's the whole game. The second lesson is build once and earn forever. Pat Flynn, Nathan Barry, Rory Vaden, and my girl Danette May all circled around this same idea in their own way. Build an audience. Build a flywheel. Build a personal brand with your reputation as the foundation. Danette laid it out beautifully. One book becomes a course, becomes a coaching program, becomes a product line. Your story is the asset woven through all of it. And as Rory said, reputation precedes revenue. In a world where AI can replicate almost any skill, your name and your story are the one thing that can't be copied. The third lesson is that cash flow is king and identity is queen. Garrett Gunderson said it clearly. Cash flow beats net worth. Invest in assets that pay you monthly. Kiana Danial backed this up with a deceptively simple move, dollar cost averaging into the market every single month without fail. The reason most people aren't building wealth isn't a lack of access. It's a lack of consistency. Buy, hold, repeat. Here's what I want you to walk away with. Five moves you can make right now. Calculate your buyback rate, which is your annual income divided by roughly 2000 hours, then stop spending time on anything below that number. Reprice at least one offer based on the value it delivers, not the hours it took you. Add one cash flowing asset this quarter, whether that's real estate, dividend stocks, or a digital product. Pick one platform, show up weekly for 90 days straight, no exceptions, and start building that audience flywheel. And start dollar cost averaging today, even if it's just a hundred bucks a month into an index fund. The automation takes the emotion out of it completely. This episode is short on theory and long on action. If you're serious about financial freedom and you want to hear the full wisdom from each of these incredible conversations, go listen to the full episode right now at https://caryjack.com/podcastin/. Now get out there and happy hustle. Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a copy of his new book, https://www.thehappyhustle.com/book Sign up for The Journey: 10 Days To Become a Happy Hustler Online Course @ https://thehappyhustle.com/thejourney/ Apply to the Montana Mastermind Epic Camping Adventure @ https://thehappyhustle.com/mastermind/ “It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!” Episode Sponsors: If you're feeling stressed, not sleeping great, or your energy's been kinda meh lately—let me put you on to something that's been a total game-changer for me: Magnesium Breakthrough by BiOptimizers. This ain't your average magnesium—it's got all 7 essential forms that your body needs to chill out, sleep deeper, and feel more balanced. I take it every night and legit notice the difference the next day. No more waking up groggy or tossing and turning all night If you're ready to sleep like a baby, calm your nervous system, and optimize your recovery, go grab yours now at https://www.bioptimizers.com/happy and use code HAPPY10 for 10% OFF. =================================================================== My Green Mattress If you've been waking up with back pain, feeling stiff, or just not getting that deep, quality sleep. This might be what you're missing: My Green Mattress. It's made with clean, non-toxic, and eco-friendly materials, so you're not just sleeping better, you're sleeping healthier too. The comfort and support are on another level, and you can really feel the difference night after night. If you're ready to invest in better sleep and better recovery, check it out at https://thehappyhustle.com/mygreenmattress =================================================================== Ozlo Sleep If you've been struggling to fall asleep, stay asleep, or just wake up feeling actually rested, let me put you on to something that's been a total game-changer: Ozlo Sleep. These aren't your typical sleep buds. They're designed to block out noise and help your brain fully relax, so you can drift off faster and stay in deep, uninterrupted sleep. Perfect if you're a light sleeper or just want that next-level rest. If you're ready to upgrade your sleep and wake up feeling recharged, check out https://ozlosleep.com and save $80 OFF using code HAPPY.

Welcome to our milestone Episode 300! Today we sit down with Hall of Fame speaker, New York Times bestselling author, and co-founder of Brand Builders Group, Rory Vaden. Rory is the mastermind behind some of the biggest personal brands in the world, including Lewis Howes, Ed Mylett, and John Maxwell. In this masterclass, we break down why your personal brand is simply the digitization of your reputation, how to stop taking the wrong shortcuts, and the exact framework to become wealthy and well-known by solving problems for others.If you wan to explore posibilities of getting help on building your Personal Brand directly byRory and his Team here's the link for a free call.  https://freebrandcall.com/rpp/?affiliate_code=217767  If you want access to the best filter to design your Future Self,here's you access to a free tool that will transform your life: https://www.decid3.com/filterBooks by Rory Vaden mentioned in this episode:• Wealthy and Well-Known• Take the Stairs• Procrastinate on Purpose Redes Carloshttps://linktr.ee/CarlosFigueroahttps://www.tiktok.com/@carlosefigueroapr?is_from_webapp=1&sender_device=pchttps://www.instagram.com/carlosefigueroapr/Redes Gana Tu Díahttp://www.instagram.com/ganatudiahttps://www.tiktok.com/@ganatudia?is_from_webapp=1&sender_device=pchttps://www.ganatudia.com/info@ganatudia.com 

What if the book sitting on your nightstand right now could change the entire trajectory of your business, your confidence, and your life? Not in some theoretical way, but in a real, tangible, somebody-booked-a-one-way-ticket-to-Buenos-Aires kind of way. That's exactly what this episode is about. In this conversation, I got to sit down with my good friend Nick Hutchison, bestselling author of "Rise of the Reader," keynote speaker, and founder of Book Thinkers, a company that helps authors promote and market their books so they actually get read. Nick built Book Thinkers from scratch after discovering the power of personal development books during a summer internship. He went from being the guy with a 0% homework average in AP Calculus to building a full-time team that serves hundreds of authors a year. His mission is simple but powerful: more books in more hands, changing more lives. This episode matters because we're living in a world that's actively working against your focus. Doom scrolling, short-form content, algorithmic addiction, all of it is chipping away at our ability to think deeply and grow intentionally. Nick and I went deep on why books are more important now than ever, and what you can actually do about it. One of the biggest things we talked about is the IQ drop happening in Gen Z, and it's not because they're less capable. It's because attention spans are shrinking. Nick shared a study showing that Gen Z is the first generation in human history to have a lower average IQ and reading comprehension than the generation before them. That's a wake-up call. Long-form reading builds your brain in a way that a 15-second video just can't. If you want to stay sharp, stay competitive, and keep growing, books are your edge. We also got into the power of implementing what you learn. Nick shared how reading Tim Ferriss's "The 4-Hour Work Week" literally inspired him to book a one-way ticket to Argentina with no contacts, no Spanish, and no plan. He got ripped off by a taxi driver and showed up to an Airbnb the building had never heard of. But five weeks later, he was making friends, learning Spanish, and becoming a more confident, self-reliant human. That's what books do when you actually act on them. The knowledge is cool, but the action is everything. Napoleon Hill said it best and Nick quoted it on air, action is the real measure of intelligence. We also talked about why writing a book might be the single best thing you can do as an entrepreneur. Not because it'll make you famous overnight, but because it's your best business card. It generates leads. It builds credibility. It can land you in rooms you never expected. Nick shared an incredible story about how a founder in Cairo, Egypt tracked him down on LinkedIn after reading "Rise of the Reader," offered him equity in a company, and brought him on as an advisor for a brand new AI reading platform called Sinai.ai. All because of a book. That's the long game playing out in real time. And speaking of real time, Nick is hosting Book Thinkers Live 2026 on July 11th and 12th in Boston on the Boston University campus. Over 400 authors are expected to attend and the speaker lineup includes legends like Jim Kwik and Rory Vaden. If you're an aspiring author or a published one who wants to actually use your book to build a business and make a real impact, this is the room to be in. And here's the kicker, Happy Hustlers can grab a free general admission ticket using the code HAPPY at checkout on https://www.bookthinkers.com/. Yeah, free. Go do it. Look, whether you're trying to write your first book, market the one you already have, or just reclaim your attention span from the algorithm, this episode has something for you. Nick is the real deal, genuinely humble, wildly knowledgeable, and someone who walks his talk every single day. Go listen to the full episode at https://caryjack.com/podcastin/. And while you're at it, grab that free ticket to Book Thinkers Live. Books change lives. This one just might change yours. What does Happy Hustlin' mean to you? Enjoy the passage of time. I think that's what happy hustlin' is all about. Connect with Nickhttps://www.facebook.com/BookThinkers/https://www.instagram.com/bookthinkers/https://x.com/bookthinkershttps://www.youtube.com/bookthinkershttps://www.linkedin.com/company/bookthinkers/ Find Nick on this website: https://www.bookthinkers.com/ Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a copy of his new book, https://www.thehappyhustle.com/book Sign up for The Journey: 10 Days To Become a Happy Hustler Online Course @ https://thehappyhustle.com/thejourney/ Apply to the Montana Mastermind Epic Camping Adventure @ https://thehappyhustle.com/mastermind/ “It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!” Episode Sponsors: If you're feeling stressed, not sleeping great, or your energy's been kinda meh lately—let me put you on to something that's been a total game-changer for me: Magnesium Breakthrough by BiOptimizers. This ain't your average magnesium—it's got all 7 essential forms that your body needs to chill out, sleep deeper, and feel more balanced. I take it every night and legit notice the difference the next day. No more waking up groggy or tossing and turning all night If you're ready to sleep like a baby, calm your nervous system, and optimize your recovery, go grab yours now at https://www.bioptimizers.com/happy and use code HAPPY10 for 10% OFF. =================================================================== My Green Mattress If you've been waking up with back pain, feeling stiff, or just not getting that deep, quality sleep. This might be what you're missing: My Green Mattress. It's made with clean, non-toxic, and eco-friendly materials, so you're not just sleeping better, you're sleeping healthier too. The comfort and support are on another level, and you can really feel the difference night after night. If you're ready to invest in better sleep and better recovery, check it out at https://thehappyhustle.com/mygreenmattress =================================================================== Ozlo Sleep If you've been struggling to fall asleep, stay asleep, or just wake up feeling actually rested, let me put you on to something that's been a total game-changer: Ozlo Sleep. These aren't your typical sleep buds. They're designed to block out noise and help your brain fully relax, so you can drift off faster and stay in deep, uninterrupted sleep. Perfect if you're a light sleeper or just want that next-level rest. If you're ready to upgrade your sleep and wake up feeling recharged, check out https://ozlosleep.com and save $80 OFF using code HAPPY.

You've got the credentials. You've built the thing. You know you can help people.So why does selling it still feel like pulling teeth?In part two of our Maslow's Mountain series, Jess and Adam go deep on the concept that separates coaches who consistently sign clients from the ones who are stuck explaining their offer over and over and still hearing crickets.That concept is payoff language.Not a list of deliverables. Not a menu of options. One clear sentence that tells your ideal client exactly what changes for them when they work with you.Here's what we cover in this episode:What payoff language actually is and why it is never a list of what your client gets (modules, PDFs, sessions, access to the GPT you built at 2am). People don't buy logistics. They buy the emotion on the other side of the logistics.Why imposter syndrome is a payoff language problem. If you feel like you don't know enough, aren't ready, or can't confidently talk about what you do, you don't have a credibility problem. You have a clarity problem. Fix the payoff, fix the confidence.Outcomes vs. deliverables and why coaches get this backward. Most coaches default to deliverables because they haven't identified a simple, low-Maslow language outcome yet. They're speaking from the summit of the mountain to someone still at base camp. And base camp doesn't speak summit.Why one offer beats six every single time. Confused people do nothing. Adam and Jess break down exactly why trying to solve for every scenario before you've nailed the first one is the fastest route to nobody buying anything.The First Chapter Framework. You don't need to teach the whole book. You just need to start at the beginning, deliver on the promise of chapter one, and let confirmation bias do the rest of the work for you.Speaking the language of where your avatar has been, not where you are. The coaches who get this right are the ones who can stop thinking about where they are going and start talking to the person they used to be. Rory Vaden calls it being most powerfully positioned to serve the person you used to be. This episode is the tactical breakdown of what that actually looks like in your marketing and your messaging.If you are building a coaching or consulting business and your sales conversations feel like convincing people instead of connecting with them, this episode will change how you think about positioning your offer.This is part two in an ongoing series on Maslow's Mountain and how understanding your avatar's hierarchy of needs is the foundation of a coaching business that actually works. If you missed part one, go back and listen there first.Ready to build your payoff and package it into an offer? Join our 3-day challenge at ilovecoachingco.com/challengeGet the free Get Paid to Coach PDF at ilovecoachingco.com/get-paid-to-coachFollow us @ilovecoachingcoKeywords: coaching business, coaching offer, payoff language, how to sell coaching, coaching marketing, imposter syndrome in coaching, coaching niche, how to sign coaching clients, deliverables vs outcomes, one offer strategy, coaching transformation, coaching business strategy, Maslow's hierarchy of needs coaching, how to price coaching, messaging for coaches, coaching for consultants, coaching business growth, life coach marketing, business coach offer, how to build a coaching business

Do you feel like you're showing up online, but your personal brand still isn't growing? In this episode, Rory Vaden is back sharing the same frameworks he's used to help clients like Lewis Howes, Ed Mylett, Amy Porterfield, and Eric Thomas (ET the Hip Hop Preacher) build powerful personal brands that actually stand out. We break down what's actually stopping most people from growing a profitable personal brand, the biggest misconceptions about personal branding, why trying to appeal to everyone keeps you invisible, and how clarity around your message is the fastest way to get seen, trusted, and paid. Tune in to simplify your strategy, stand out online, and start building a personal brand that works. Check out our Sponsors: Granola - Granola is an AI-powered notepad built for the way real people actually meet. Get three months free at http://granola.ai/earn. Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. Rella - Rella is a project management platform built specifically for social media managers and teams. Go to http://getrella.com and use code EARN for 10% off your first three months or annual plan. HIGHLIGHTS 00:00 Diluted focus is costing you growth. 03:30 Why is it important to have a personal brand? 11:00 What's the biggest misconception about personal branding? 16:30 Rory Vaden's strategy to build a standout brand online. 18:30 What mistake do you see most with personal brands? 23:00 Why multiple income streams are slowing your growth. 27:45 The ONE question that clarifies your entire brand. 34:45 The first step to find your uniqueness and stand out. 39:00 The messaging you need to attract your ideal customer or audience. 45:15 Rory's top tip to overcome your fears. 52:00 The #1 antidote to overcome fear. 55:30 How your message can change someone's life. RESOURCES Get your FREE brand strategy call HERE! Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Rory: @roryvaden

“The impediment to action advances action. What stands in the way becomes the way.” — Marcus AureliusCaleb Ulffers is the internet's favorite curator of “little luxuries.”At his core, Caleb is obsessed with intentional living—designing products, spaces, routines, and even his own mind to create more flow, clarity, and performance. He's helped build startup ecosystems, produced nationally recognized conferences, exited companies in health and software, and taught product design to Fortune 500 teams.More recently, he's grown a content audience of 250K+ followers by sharing his taste for “little luxuries” and thoughtfully curated consumer products—building both influence and six-figure brand partnerships along the way.In this episode:• When it's time for you to take a different path in your life.• How your environment shapes your energy.• The blueprint to consistently go viral on social media.• Why building in public accelerates trust.Let's WIN THE DAY with Caleb Ulffers!_

Have you ever met someone who explains complex ideas so clearly that it feels like a lightbulb turns on in your brain?That's how I feel about my friend Rory Vaden. And I'm not just saying that because we're friends—I've actually paid him to consult on my brand messaging.So when it came time to host my mastermind for seven-figure founders scaling to eight figures, Rory was the first person I invited to speak.In this episode, I'm sharing the powerful conversation he led about personal branding—and the insights were so good I knew I had to bring them to you.Because here's the truth: personal branding isn't about your logo, colors, or Instagram aesthetic.It's much deeper than that.Rory explains that a personal brand is simply the digitization of your reputation—what people think of when they think of you.And whether you like it or not… you already have one.The question is: Are you shaping it intentionally?In this conversation, Rory breaks down:Why most personal brands failThe biggest mistake entrepreneurs make when building visibilityWhy reputation always precedes revenueHow to position yourself in the top 1% of your industryPlus, we wrap the session with a Q&A from the mastermind members that expands the conversation even further.If you're building a business and want a brand that earns trust, stands out, and drives real growth… this episode is a must-listen.Click play to hear all of this and:[00:00] Why Rory Vaden Is One of the Most Trusted Voices in Personal Branding[02:54] The True Definition of a Brand: What People Think When They Think of You[10:00] The Three Topics That Determine Whether a Personal Brand Succeeds or Fails[13:17] Personal Branding Explained: The Digitization of Your Reputation[28:07] Sheehan's Wall: Why Most Personal Brands Never Break Through[33:53] Diluted Focus = Diluted Results (The Biggest Mistake Entrepreneurs Make)[45:56] The One-Word Problem Every Personal Brand Must Solve[59:43] Why Your Personal Brand Should Start With Who You Serve (Not Your Why)Listen to Related Episodes:How to Get the Most Profitable Leads for Your Business with Rory VadenHow to Discover Your Uniqueness and Gain the Recognition You Deserve with Rory VadenHow I Scaled My Personal Brand to 7 FiguresConnect With Rory Vaden:If you'd like to connect further with Rory and his team, visit freebrandcall.com/jasminestar to sign up for a free call. You can also follow Rory on Instagram at @roryvaden and @brandbuildersgroup.For full show notes, visit jasminestar.com/podcast/episode629

There are more channels available to coaches today than ever before. Instagram, Facebook, TikTok, LinkedIn, YouTube, podcasts, email, stages, books, events. The list keeps going. And that's exactly the problem.This is Step 4 in our 7-part series on moving your coaching business from one-to-one to one-to-many. If you haven't listened to Steps 1 through 3 covering payoff, math, and audience, go back and start there. The channel decision only makes sense once those pieces are in place.In this episode, Adam and Jess break down what a channel actually is, why picking too many kills your momentum, and how to identify the one or two channels that actually align with who you are and where your avatar already lives.What You'll LearnWhat a channel is and why your coaching business needs one before it needs contentWhy coaches who try to show up everywhere end up getting results nowhereThe "where does the bear live?" framework for identifying which channel your avatar actually usesWhy the engagement you're getting on personal posts is not the same as the engagement you need for your businessThe difference between social media as a social tool vs. a business growth toolWhy one or two channels done consistently beats five channels done sporadically every single timeHow Adam and Jess each built six and seven figure businesses using completely different channelsWhat commitment actually means when the mood to post has completely left the buildingWhy the coaches you're comparing yourself to have full media teams behind them and you don't need one yetWhat comes next in Step 5: connecting with the audience you're buildingTimestamps00:00 What channels are and why this conversation matters00:47 How to define a channel in the context of your coaching business01:40 Where we are in the 7-part series02:02 Every channel that exists and why listing them all is already overwhelming02:47 Why you don't have to do them all and why the coaches you admire have teams doing it for them04:46 The bear hunting framework: who is your bear and where does it live?06:33 Why loving a channel and your avatar living there are two different things08:57 One channel to start, maybe two, never more right now10:59 Be intentional and systematic before adding anything new12:05 What actually happens when you post educational content and get five likes14:13 Consistency is time on task over time, not a one-week experiment15:57 What commitment really means when results are slow17:27 Why posting three to five times a day is not the message19:22 Smaller and simpler is the strategy right now, not a limitation22:01 Rory Vaden's content diamond is great but not where you start24:06 Everything ILC does is duplicatable and that's the whole point24:38 Preview of Step 5: connecting through your channelQuotes From This Episode"A channel is any mechanism you're pulling to connect with other people. You're going to pick the way that works best with who you are, where you like to show up, and most strategically where your avatar lives." - Jess"Where does the bear live? You have to understand where this avatar is already engaging. Because if you love Instagram but your bear lives on Facebook, you've got a problem." - Adam"The message is not do it all. Don't suddenly become a content machine because that will burn you out and you won't be able to deliver to the group at a high level." - Jess"Commitment is doing the thing you said you were going to do long after the original mood you set it in had left you." - Adam"You just have to figure out what you're coaching, who you're coaching, how they like to consume information, and then build a mechanism that helps you meet them where they are." - Jess"This is not a content podcast. This is a channel podcast. Choosing the channel so you can connect with the avatars you intend to connect with. Very simple." - AdamResources + Next StepsDownload the free Get Paid to Coach guide at ilovecoachingco.comJoin the $10K+ Coaching Offer Challenge: ilovecoachingco.com/challengeREAL Coach Method Membership: ilovecoachingco.com/discoverMissed Steps 1, 2, or 3? Go back and listen to the payoff, math, and audience episodes first before this one

Social media rewards authenticity, yet many creator-entrepreneurs still hide behind polished perfection. In today's crowded digital space, audiences trust and connect with real, relatable people far more than curated personas. In this episode of the YAPCreator Series Replay, Hala Taha shares social media and personal branding strategies along with insights from GaryVee, Kat Norton, Rudy Mawer, and more, to help entrepreneurs build trust, grow their brand, and turn casual followers into loyal fans. In this episode, Hala will discuss:  (00:00) Introduction (00:57) Rory Vaden's 3Es for Building Online Trust (05:06) Video Marketing as a Trust Accelerator (09:09) Creating an Authentic Brand as a Content Creator (13:38) Branding Consistency for Instant Recognition (19:39) GaryVee's Guide to Niche Targeting (24:27) Jasmine Star on Building Loyal Communities (27:06) Monetizing Your Audience Authentically Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast production agency, as well as the YAP Media Network, where she helps renowned podcasters like Russell Brunson, Jenna Kutcher, and Neil Patel grow and monetize their shows. Through her work, Hala has become one of the most influential creator entrepreneurs in podcasting. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Keep your business connected seamlessly with fast, reliable Internet, Phone, TV, and Mobile services. Visit https://spectrum.com/Business to learn more. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Bitdefender - Start protecting your business today with Bitdefender Ultimate Small Business Security. Get 30% off your plan at bitdefender.com/profiting  Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay   Resources Mentioned: YAP E274 with Rory Vaden: youngandprofiting.co/3PbOns6  YAP E278 with Sean Cannell: youngandprofiting.co/4sTTg7T  YAP E279 with Sean Cannell: youngandprofiting.co/40zkF2M  YAP E316 with Kat Norton: youngandprofiting.co/4sejYYP  YAP E318 with Rudy Mawer: youngandprofiting.co/3PaS41e  YAP E291 with GaryVee: youngandprofiting.co/4dncWw6  YAP E130 with Jasmine Star: youngandprofiting.co/4sMkYTR  YAP E252 with Harley Finkelstein: youngandprofiting.co/4dp0nR0  YAPCreator Replay E1: youngandprofiting.co/4sMFe7E  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Digital Marketing, Storytelling, Advertising

To schedule a FREE CALL with Rory's Team: https://freebrandcall.com/podcast/ In this episode, Rory Vaden sits down with YouTube strategist and author Sean Cannell to break down how smart business owners approach YouTube in 2026. They unpack why YouTube behaves like a searchable content library, why older videos can keep generating views for months or years, and why long-form attention builds trust in a way most short-form platforms cannot replicate. They also address the frustration many entrepreneurs face after posting for a long time without meaningful growth. Sean explains why progress often comes down to planning and packaging, not effort alone. Topic selection, title clarity, and thumbnail strategy are the leverage points most business owners underinvest in. If you want content that keeps working after you hit publish, this episode gives you a clear framework to build a YouTube engine that supports your brand and revenue.   Guest Links Mentioned: Free YouTube class / Think Media courses Think Media YouTube Sean Cannell YouTube  Think Media Podcast Sean's free YouTube book page:   BRAND BUILDERS GROUP Links: Schedual a FREE CALL

Learn how to build a personal brand from scratch in 2026!⚡️Grab your release of the Wealthy and Well-Known audiobook here ➡️ http://FreeBrandTraining.com/Think

Learn the script that makes money on YouTube ⚡️Grab your FREE early release of the Wealthy and Well-Known audiobook here ➡️ http://FreeBrandTraining.com/ThinkThis video is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.

In this episode of Speakernomics, Terry Brock, CSP, CPAE welcomes renowned personal branding strategist and Speaker Hall of Fame member Rory Vaden, CSP, CPAE, for an engaging exploration on building, refining, and leveraging your personal brand as a professional speaker.In this session, Rory will:* Define and distinguish the real meaning of personal branding as the formalization, digitization, and monetization of your reputation—moving beyond logos and social media to focus on trust and authenticity.* Demonstrate how to effectively leverage emerging tools, including AI and custom GPT bots, to streamline and personalize your speaking business while maintaining your unique human touch.* Formulate actionable strategies for breaking through industry noise, finding your uniqueness, and applying proven frameworks to grow your business, secure higher speaking fees, and expand your platform.* Whether you're an established professional or just building your brand, this discussion will help you evaluate the strengths of your current reputation and construct a targeted plan to enhance your recognition and reach in the speaking marketplace. Become an NSA Member! https://nsaspeaker.org/join/#membership THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Did you know that over half of consumers now expect their financial advisor to have a visible online presence? If you aren't building trust online, you're leaving money on the table. In this episode, we welcome back Rory Vaden, co-founder of Brand Builders Group and a leading expert in personal brand strategy. Rory reveals eye-opening data from a national study showing that 74% of Americans are more likely to trust a professional with a personal brand — and what that means for you. In this episode, you'll learn: ·      The "1+1+1+1" Formula: How to eliminate split focus by narrowing down to one audience, one problem, one message and one business model. ·      Service-Centered Selling: Why shifting your mindset from "winning sales" to "serving people" creates a framework where you can never lose. ·      The "Content Diamond" Strategy: A strategy to create a month's worth of content from a single video. Grow Your Influence With Rory Vaden Ready to build your personal brand? Turn your reputation into revenue and receive a free audiobook by visiting FreeBrandCall.com/rv. Connect with Rory: Instagram: @roryvaden Facebook: @rorywvaden YouTube: @RoryVadenYT LinkedIn: Rory Vaden, MBA CSP CPAE Learn More About Brand Builders Group by visiting BrandBuildersGroup.com.

Most people think they have a revenue problem, but in reality, it's a reputation problem. In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Rory Vaden, co-founder of Brand Builders Group, New York Times bestselling author, and the youngest person ever inducted into the Professional Speaking Hall of Fame. Rory reveals why personal branding isn't about vanity or follower counts, but about the digitization of reputation in an industry where trust determines everything. Through frameworks like Sheehan's Wall and insights from building multiple eight-figure businesses, this conversation challenges the myth that you need to be everywhere, talk about everything, and serve everyone to break through. Here's what you'll learn: Why 58% of Americans want their lawyer to have an established personal brand and how the digitization of reputation drives warm inbound leads in high-trust professions How to break through Sheehan's Wall by identifying your one uniqueness and focusing all your energy on one audience, one problem, and one revenue stream Why serving the person you once were unlocks your most powerful competitive advantage and creates trust that transactions alone never will The biggest personal brands aren't the most talented. They're the most focused. This episode will show you where to aim. ---- Show Notes: 03:43 – Rory shares how he made $250,000 in his summers doing direct sales door-to-door to fund his first company. 09:10 – Why 58% of Americans want their lawyer to have an established personal brand and what that means for the legal industry. 12:08 – Rory introduces Sheehan's Wall and explains why most people fail to break through by being everywhere at once. 16:04 – Larry Winget's transformative advice on finding your uniqueness and exploiting it in the service of others. 28:19 – Rory reveals the shortcut to finding uniqueness by serving the person you once were. 30:33 – John Maxwell's definition of success and why the people who know you best should respect you most. ---- Links & Resources: Brand Builders Group Take the Stairs by Rory Vaden  Sheehan's Wall ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 378. Your Law Firm's Ads Suck: Here's Why (and How to Fix Them) with Billy Gene Shaw 205. Gyi Tsakalakis and Conrad Saam — Marketing Mash-Up: Scalable Strategies from Industry Experts 32. Seth Godin — Putting Your Best Work Out Into the World

What if the most devastating moment of your life became the launchpad for your greatest mission? In this emotional and unforgettable episode, Rory Vaden sits down with Karen Mayer Cunningham—better known online as the "Special Education Boss"—whose personal journey through heartbreak, diagnosis, and systemic failure turned into a nationwide movement to change how we serve children with disabilities. After being told her son would never speak or play with other kids, Karen refused to accept the status quo. Her raw determination led her from desperate mom to nationally recognized advocate, author of The Epic IEP, and online educator with over a million followers. Listen as Karen shares: The heartbreaking story that ignited her calling How she built a thriving business from a place of service Why niche audiences unlock the greatest impact and influence The simple strategy behind her viral growth—no fancy tech, no big team Her bold mindset around monetizing your mission without guilt This episode is a masterclass in turning pain into purpose, purpose into platform, and platform into legacy. Whether you're a parent, educator, entrepreneur, or just someone with a calling—Karen's story will move you and motivate you.   To Buy Karen's Book "The Epic IEP", click HERE CLICK HERE to listen to the Wealthy and Wellknown Audiobook FREE

What if your darkest moments could become your greatest breakthroughs? In this jaw-dropping episode, Hal Elrod—best-selling author of The Miracle Morning—reveals the unfiltered story behind his miraculous life. From dying for six minutes in a car crash to beating a rare, aggressive cancer with a 30% survival rate, Hal opens up about the moments that could have destroyed him—but instead defined him. You'll hear how the death of his baby sister planted the seed for a life of purpose, why discipline without identity won't last, and how your adversity might just be the preparation for your assignment. Rory Vaden sits down with Hal for an unforgettable conversation that unpacks not just how The Miracle Morning was born—but why it became a global movement that's changed millions of lives. If you've ever doubted yourself, struggled to stay consistent, or felt stuck in your personal brand journey… this is the episode you didn't know you needed. You'll learn: The mindset shift that helped Hal walk again after being told he never would. The practical framework behind the S.A.V.E.R.S. method—and how to stick with it. Why who you become matters more than what you achieve. How to build a personal brand that endures—and changes lives. This isn't just inspiration—it's your wake-up call.

In this special bonus episode, we're bringing you one of the top-rated presentations from DSU Fall 2025: Rory Vaden on the power of personal branding. New York Times bestselling author Rory Vaden shares groundbreaking data from national research that reveals why personal brands matter more than ever. You'll discover why 63% of Americans are more likely to buy from someone with an established personal brand, the #1 reason most personal brands fail and why focusing on your uniqueness is the fastest path to success.

How Niche Is Too Niche? Crafting a Story That Converts, Not Just Connects Most people stumble when asked, "What do you do?" But in today's crowded marketplace, a vague story doesn't sell—it stalls. In this episode, AJ and Rory Vaden break down how to clarify your story, define your audience, and convert conversations into clients. You'll learn how to: Identify your niche through your personal story—not the other way around Discern which version of your past self you're best positioned to serve Create a simple but powerful elevator pitch that moves people to action Use the "six-foot rule" to uncover hidden offline opportunities Avoid the trap of telling stories that connect but don't convert Whether you're speaking on stage, posting online, or standing in line at Starbucks—this episode will help you master the art of storyselling and turn everyday moments into meaningful business growth.

"Every time I hear the word authentic, I throw up in my mouth a little." That's how Rory Vaden opens this raw and riveting conversation about one of personal branding's most overused—and misunderstood—buzzwords: authenticity. Alongside AJ Vaden, the two co-founders of Brand Builders Group debate, dissect, and redefine what it really means to be authentic in today's digital-first world. Is authenticity just curated vulnerability? Where's the line between connection and oversharing? And how do you know when it's finally time to tell the hard parts of your story? This episode isn't just talk—it's transformation. You'll leave with a practical, powerful framework for sharing your truth with courage, integrity, and intention—without damaging your brand or your relationships. In this episode, you'll discover: The real reason we're all obsessed with "authenticity" (and where it went off track) How to know if you're being honest… or just strategically vulnerable A simple two-rule test to decide if you're ready to share a story publicly Why your hard moments may be your most valuable brand assets The difference between transparency and privacy—and how to protect both If you're building a personal brand in a world full of filters, this episode is your clarity check.   CLICK HERE TO DOWNLOAD OUR FREE AUDIOBOOK!

In this solo episode, I'm sharing the eight books I read (and reread) in 2025 that most shaped how I think, lead, and live. From health and energy, to stress, visibility, relationships, and personal brand, these books met me exactly where I was and helped guide me into what's next. If you're building your 2026 reading list or reflecting on the year behind you, this episode will give you a few powerful additions for your library and your life.Good Energy: The Surprising Connection Between Metabolism and Limitless Health by Casey Means MD Springboard: Transform Stress to Work for You by Dr. Rebecca HeissBE SEEN: Find Your Voice. Build Your Brand. Live Your Dream. by Jen Gottlieb The Pivot Year by Brianna WiestUnreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect by Will GuidaraBe Who You Came To Be by Tara Renze The Let Them Theory by Mel RobbinsWealthy and Well-Known: Build Your Personal Brand and Turn Your Reputation into Revenue by by Rory Vaden and AJ VadenLet's Stay in Touch! Sign up HERE today!Connect with Barb BettsInstagram: @barbbettsLinkedin: @barbbettsFacebook: @barbarambettsYouTube: youtube/@barbbettsWebsite: www.barbbetts.comBarb Betts is a keynote speaker, CEO, and author who teaches leaders and professionals how to drive growth through authentic, trust-based relationships. With over 23 years of success building multi-million-dollar businesses and leading top-performing sales teams, Barb brings real-world experience and a proven approach to human connection in business. A respected industry leader for more than a decade within the largest trade association in North America, she offers powerful insight into how relationships fuel performance, retention, and results. Barb has worked with top organizations including Fidelity, Fairway Mortgage, Horsepower Brands, LVMH, and Thelios. Her high-energy, actionable keynotes inspire professionals to connect with confidence, lead with authenticity, and transform how they do business—proving that relationships aren't just a soft skill, they're your greatest advantage.

What if your thought leadership wasn't just inspiring for 40 minutes on stage, but life-changing for years after the keynote? In this episode, Peter Winick talks with Tom Ziglar, CEO of Ziglar, Inc., about how he's evolving his father Zig Ziglar legacy into a modern, scalable thought leadership business. They dig into how to turn big ideas into programs, tools, and revenue streams that deliver real behavior change for clients, not just applause. Tom shares how Ziglar built an AI "digital brain" for Zig Ziglar by feeding in manuscripts and 50+ hours of audio. The result is Zig AI – a focused tool that gives only Zig's answers to modern questions. You'll hear how coaches are using it to adapt Zig's classic seven-step goal system into language an eight-year-old can use, without losing the depth of the original framework. They explore AI as a thought partner for speakers and experts. Tom shows how he uses AI to quickly understand new audiences, generate the "top 10 pain points" for a niche, and tailor stories so a talk lands with homeowners' association leaders one day and senior executives the next. This is practical, in-the-trenches use of AI to make your content more relevant, not more generic. Tom and Peter then break down the business models behind thought leadership. Drawing on Rory Vaden's lens, Tom explains the three lanes of content creators: entertainers, encouragers, and educators. He argues that the long-term business is built in the educational lane—where niche expertise and implementation tools create the long tail of revenue, even if the spotlight feels smaller. You'll also hear a powerful distinction: are you in the keynote business or the life-changing business? Tom shares what Ziglar learned after reviewing thousands of testimonials: for every one person who said a keynote changed their life, 99 credited a program or product. That insight reshaped how he designs calls-to-action, follow-through, and multi-step client engagements. The conversation closes with a look at trust and authenticity as strategic assets. Tom brings in Seth Godin's idea of "scalability of trust" and applies it to how thought leaders sell, speak, and serve. From customizing keynotes to building follow-on programs, Tom shows how to design a business that scales trust, not just reach—while staying the same person on and off stage. If you advise, speak, coach, or consult, this episode will help you reframe your IP, your offers, and your use of AI so you can create deeper impact and more predictable revenue from your expertise. Three Key Takeaways: • Keynotes don't create most of the life change—programs do. For every one person who credited a keynote with changing their life, 99 pointed to a program, product, or course. If you're in the "life-changing" business, your follow-on offers matter more than the standing ovation. • AI can be a thought partner that makes your IP more usable and targeted. By building Zig AI from Zig Ziglar's manuscripts and audio, Tom shows how AI can give only "on-brand" answers, adapt classic frameworks (like the seven-step goal system) for specific audiences—right down to an eight-year-old—and help experts quickly tune their content to different markets. • The long-term business is in education, not entertainment. While entertainers dominate the airwaves, the real, scalable revenue sits in the educational lane—where niche expertise, tools, and implementation support live. That's where thought leaders build the long tail of their business, well beyond a single talk or appearance. If this episode got you thinking about the difference between a keynote and a real thought leadership business, your next listen should be the Tendayi Viki episode "Thought Leadership Business Models". Together, these two episodes connect the dots between inspiring from the stage and building scalable offers, frameworks, and revenue streams around your ideas. Queue up the Tendayi Viki episode next and ask yourself: am I running a talk, or building a business?

Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the minds behind some of today's most influential personal brands. Subscribe and turn on notifications — because your message matters, and the world needs to know your name.

BUILD YOUR BRAND w/ Brand Builders Group Rory Vaden joins the show to break down why differentiation is dead — and why your real advantage is your uniqueness. If you've ever struggled to build an authentic personal brand because you've spent years people-pleasing, fitting in, or carrying an identity that wasn't truly yours, this episode is a reset. Rory shares how he reinvented himself overnight, why nobody is thinking about your brand as much as you think they are, and the simple shift that helps you build a brand rooted in service, not ego. We also dive into his Trajectory Test, becoming rejection-proof, and the real reason most people aren't making the money they want. If you're a creator, expert, entrepreneur, or anyone building a personal brand, this episode will change how you think about growth, identity, and visibility. Watch all episodes on YouTube What You'll Learn Why uniqueness > differentiation How to reinvent yourself instantly ("plant, pivot, and go") Why personal branding is not about you — it's about who you serve The Trajectory Test for long-term success The real reason you're not making money yet How to overcome the fear of rejection Links Free personal brand strategy call: freebrandcall.com/mattlebris Free audiobook of Wealthy & Well-Known: freebrandaudiobook.com/mattlebris Connect with Rory Instagram: https://www.instagram.com/roryvaden/ Website: https://roryvaden.com/

Lesley Logan welcomes back personal coach and former NASA engineer John Mollura for a powerful conversation on confidence, fear, and self-trust. Together they break down why so many high achievers feel stuck—and how it's not about time management but the fear hiding underneath. John shares how to quiet your inner critic, lean into a curious 'seeker mindset,' and rebuild trust in yourself one small promise at a time.  If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:How fear of failure kept John from setting goals or making plans.The “two-by-four” life moments that forced him to realign his purpose.Why photography revealed a deeper coaching calling after years in corporate life.Why true confidence begins with keeping the promises you make to yourself.Why fear drives the “big three” — perfectionism, procrastination, and overthinking.Episode References/Links:John Mollura's Website - https://www.johnmollura.comJohn Mollura's Free Resources - https://www.johnmollura.com/freestuffEpisode 119: John Mollura - https://beitpod.com/ep119The Big Leap by Gay Hendricks - https://a.co/d/0DUsv01AmeriCorps – https://americorps.govBrand Builders Group – https://brandbuildersgroup.comGuest Bio:John Mollura (pronounced muh-LAURA) is a personal coach and speaker who knows what it's like to feel stuck—despite a resume that says otherwise. For fifteen years he led test operations for NASA missions as a literal rocket scientist before becoming a multi-award-winning photographer, with work featured by National Geographic. But behind the achievements and titles, he battled self-doubt, perfectionism, and the fear of taking the next step. John didn't just break free—he built a framework for lasting change. Through a powerful blend of science, storytelling, and strategy, he doesn't just inspire—he equips people with the tools to take action, build confidence, and create real momentum. Get ready to move from hesitation to action, from fear to confidence, and from stuck to unstoppable. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:John Mollura 0:00  The root of people's lack of confidence is they're not showing up for themselves. Because here's what happens, is we're lying to ourselves. We say I'm going to wake up and go to the gym, or this is the year I'm going to start eating healthier, or I'm going to floss my teeth every night. Like, pick a commitment you've made to yourself. If we continually break these commitments time and time again, well, guess what? Our brain recognizes I can't trust me.Lesley Logan 0:28  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 1:10  Hi, Be It babe. How are you? Oh my gosh. Okay. We have a blast from the past, an amazing person, that every time I hear him speak, I'm just like, yes, yes that, yes this, yes, that, oh, say that one more time. So you guys are gonna want to repeat this. This is an episode on perfectionism, procrastination, overthinking, confidence, fear. It's really good stuff. And our guest is John Mollura, and I'm really, really excited. And if you haven't heard from him on episode 120 I highly recommend, after you listen to this one, go listen to that one, and just see how far people come in such a short period of time, we think three years is a long time, and it's like, you know, like, it isn't, it happens quite quickly. So anyways, you're amazing. John's amazing. This episode is for you. Here you go. Lesley Logan 1:57  Be It, babe. We have a blast from the past, and like the past, I cannot believe that it's I can't believe how long this podcast has been on, because it feels like I just got started, and I'm like, still getting my groove, but John Mollura is our guest today. He was from Episode 120, oh my God, okay. John Mollura, in case people haven't been with us since Episode 120, can you remind them? John Mollura 2:16  And you should go back and listen to all those if you have not.Lesley Logan 2:21  Well, they're gonna have to. Because I think we're gonna share, what I'm excited about is to share a journey. Like, whenever I have a guest back on, it's like, we get to, like, see where you are, and people get to go, oh, wow, behind like, you don't see behind the scenes very much, and you don't like, we just think, like, things just happen, and the light switch just turns on, and everything works out. So tell everyone who you are and what you're rocking at now.John Mollura 2:45  Hey, everybody. So second time guest here on the Be It Pod with my good friend, Lesley. And fun fact is I actually live right up the road from her hubby's parents in the first State of Delaware. Lesley Logan 2:58  It's really hilarious. John Mollura 2:59  Right? Small world, small world. So what I am up to? I am a personal coach, and no one is more surprised to see me in that position than me. Lesley Logan 3:08  I don't know. I had to be really honest. We'll go on with your because, but I just want to say, like, your talk, (inaudible) like, three years ago, about imperfection was so good, like, to me, you were like a coach over a photographer. But anyways, tell everyone why you're more surprised.John Mollura 3:28  Yeah, and I'm talking like, longer than, like, the time you and I have been buddies, but like, just throughout my entire life, dude, I, like Forrest Gump-ed my way through, like, never really had a plan, and I came to realize the reason why I never had a plan is because if you didn't have, like, a plan and a target and goals, guess what, you could never fail. And I was so afraid of failure, like I never wanted to, you know, put my name on something, be like, this is what I want to do. So that is why I say I've, -like, Forrest Gump-ed my way through. And I I'm surprised I'm here, because it was never the plan, because I never had a plan. Lesley Logan 4:05  This is so fascinating. I think people just freaking like, were like, caught, like that, like, caught, you know, because you just said, If you don't have a plan, you can't fail. And I'm afraid of failure. And I think there's a lot of people who have been just like, it's a lot going on, it's really hard to make decisions in this time, like, you know, and it's like you can do that for so long, and at some point, like, there's a calling that you have, the universe is going to force you to do it. Do you feel forced?John Mollura 4:38  So I like to call them two by four moments, Lesley, and these are those moments in life where the universe, or God or who, whomever you believe, is kind of orchestrating all this. If you're not paying attention enough, they whack you upside the head with a two by four. And you find yourself in these situations where it's like you're just forced into these changes, and you know you don't have to answer the call, but the price you pay is that you just have this just spiritual discontent with inside of you, and that is such a yucky and exhausting feeling.Lesley Logan 5:13  Yeah, it really is like, and I think anyone listening like, I can think of times when, like, I feel like I got hit by a back truck, and then you're like, why didn't you tell me before the Mack truck came? And then you look back and you're like, there was a little flashlight right there, and then there was this like thing over here. You ignored those so I had to hit you with a Mack truck to get your attention.John Mollura 5:37  Yeah, yeah. There is a story that I like to tell when I'm doing like a small group, and it's like people are like, you know, they they end up at the pearly gates, and they're like, God, why didn't you save me? And that is like, what are you talking about? It's like, I sent, I told you to leave the house before it flooded. I sent you the news report, and you didn't listen. And then when you climbed on your roof. I sent you a boat, saying, hey, get in the boat. And you said no, and then I sent a helicopter, like, what else do you want? So we don't, we don't pay attention to these signs all along the way.Lesley Logan 6:10  We're expecting it to say, John, this is for you. Like, Lesley, this is yours. And the truth is, is that, like, you know, we all get choice. That's what we were given. We were given this choice to listen or to not to listen, and those choices have consequences. So if you choose not to listen, you get hit by a two by four, hopefully before you drown. Hopefully, hopefully you pay attention before you drown. So, tell, can you take us back to some of the two by fours that kind of shoved you this way? John Mollura 6:40  Yeah. Yeah. So, so my my career again, like starting back with my career after I graduated engineering school from Penn State in like 2001 shout out, Nittany Lions, we are, is I ended up working in the space program. Right?Lesley Logan 6:58  Yeah, which is so badass. It's like the, I mean, it's what every kid grows up to wanting being an astronaut, you got to do that without going to space. But, like.John Mollura 7:06  Space Cadet, yes, astronaut, no, but I did get to work with them, and the reason why I literally fell into that job was because I lost out on an internship with Disney in college and taught rock climbing for the summer, and that actually was what bubbled me to the top of the guy who hired me, who was former Special Forces and he said, Hey, look, I'm like, why'd you pick me? Like, I had, like, a decent grade, other than my shining personality and, you know, rapier wit, why did you pick me, Skip? And he said, I don't need another, you know, gosh darn egg head on this team. I need someone I can send out into the field and not get me or themselves killed. He said, you're smart enough. So again, like, you know, I wasn't planning on ever being a rock climbing instructor, but I was offered the jobs I know other options. That's what bubbled me to the top, where I worked in the space and defense industry for 15 years, leading test operations for NASA and working with elite military units, and a big two by four moment came in 2009 right after our first child was born, where, like, I really felt like I wasn't going to be a good dad, just because, you know, my past trials and traumas. And then right after that, one of my best childhood friends intentionally overdosed and passed away, and I was I was a mess. I was an absolute wreck. And, you know, I can remember thinking, Well, maybe he got it right. Maybe I shouldn't be here. And for whatever reason, I said the Serenity Prayer like it popped in my head.Lesley Logan 8:41  Isn't it funny how we all know that prayer, we all know, like, if that prayer is like, right there, it's like, so like, like, we're, I feel like we're born with it, like it's so good.John Mollura 8:49  Yeah, yeah. And for those of you, you know, here's a variation I love is, you know, accept what is, let go of what was, and have faith in what will be, you know. And like, as soon as I finished it, I felt this warm sensation and like, you know that that's when I found, like, true religion and freedom. But it wasn't like all unicorns and rainbows and stuff like that. It was quite the opposite. It was where, like the proverbial scales fell from my eyes, and I realized what an a hole I was in life to protect myself. So that started me on this journey of faith and getting my, you know, just seeing how the world saw me, and I built up this like superhero exterior, but really just to protect the wounded person inside. And as I really came to terms with that and started healing, I started realizing that, wow, this job that I have, like you said, which is, like every kid's dream, like, you know, former 80s kid, like you we grew up watching Star Wars and, you know, all the things like that. I was like, this job isn't satisfying me. This isn't this isn't where I'm supposed to be. I'm good at it. I'm world class at it. But, man, I'm just not happy.Lesley Logan 9:58  Yeah, yeah, that's what Gay Hendricks would call from The Big Leap, he would call, like, your zone of excellence, but not your zone of genius. And, like, It's uncomfortable to be in the zone of excellence for a long time. People think you're weird, but like, you just don't like, you're like, I this, I can do this in my sleep, but it's not challenging me. It's not making me feel satisfied. John Mollura 10:19  Right? Yeah, that's not bringing life into me. So I went and, you know, did the responsible thing, and as a now father of three, and got another higher paying job in engineering, and was even more miserable and out of alignment. Lesley Logan 10:32  Just wanted to make sure. John Mollura 10:34  Yeah, just wanted to make sure this is definitely not for you. So almost, almost eight years ago to the day. We're recording this in early April, on April 7th of 2017 was when I walked away from corporate life and turned my side hustle photography in my full time gig. And it, you know, it was filled with a lot of ups and downs. You know, I had the opportunity, like National Geographics featured my stuff. I photograph my Grammy winners, like all the cool things, but it never really took off. Right? So here, you know, we're already up to two, two by four moments. There's, you know, the death of my friend and my spiritual awakening. You know, realizing this, like, dream career wasn't serving me. So if you're counting along, that's two, two by fours to the head, I don't catch on real quick. And then, actually, our initial conversation, and I looked it up, was in January of 2022, shout out, Brand Builders.Lesley Logan 11:34  I know, I know. Oh my God, that is, that is, I mean, we met, I guess, that is crazy. This podcast has been on for a long time.John Mollura 11:42  Yeah, and it wasn't even about the podcast that was about a webinar. You had this like, zany idea to be like, Hey, does anybody want to talk about imposter syndrome? I'm like, What's that? So I, like, Googled. I'm like, Oh my God, that's what I had even like as I was getting, like, letters of commendation from the military, like I felt like I didn't deserve it, and I was like, one screw up away from, like, failing and like everyone seeing I was faking it. So during this photography career, as the photography was starting to slow down, that came into my life, that came into my path, and then that turned into a keynote, and then the keynote turned, you know, into another keynote called elite level confidence. And that started getting traction. Meanwhile, my photography business is going down, right?Lesley Logan 12:30  Yeah, I'm going to challenge you on that second two by four. I think that the second two by four is a door, like a bridge or just like a guide, because I think, like, you would never have been in the room that you were in. So I feel like, maybe there's a second, two by four. And just like, hey, this photography thing is a beautiful hobby, and you're really good at it, and it's another zone of excellence. But like, they're, we're calling you over here. But I just think, like, I think, like, the everything happens for a reason, and you were in that room because of photography, you know, or maybe there was something inside you that was like, calling you to go for more, and maybe you knew about this coaching thing sooner. But I think, like, I wonder, like, would you have gone from engineering to elite level coaching? Like, you know what I mean? Like, I.John Mollura 13:14  Right, I mean, it all falls together. You know, when you're looking back at the path, it's like, oh, that makes sense. But yeah, in the moment you're like, what the heck it's going on here? Lesley Logan 13:23  Yeah, so okay, I remember, because I get your emails, I remember when you're like, oh, I'm not doing this for I'm closing my studio. And I was like, wow, I hope he's not going back to engineering. I'm so happy you're not. But you know, like, I was just like, oh, because I've been in this world long enough and like, it's really, it is really difficult to whatever your passion is, whether you're a photographer, listening or not, like one of my dear friends, like she makes her magic happen as a photographer, but it is you absolutely can get paid for your passion, but you also have to remember, it's still work, you know? And if it's not, if it doesn't serve you and your family, then it's not serving you, and you have to, like, change it. So, okay, how did you be it till you see it, from photographer to coach, because that I feel like, you know, like, how did you address that? How did you come to terms with your heart? How did you tell your family? How to tell people that I feel like people get stuck on like that, but what are people gonna say? What? How do I explain why I changed again?John Mollura 14:20  Yeah, and that was a lot of internal dialog when I was like, oh man, I'm starting to feel this, this just spiritual discontent again. And I'm like, I've wrestled with it. I'm like, are you kidding me, John, like, like you already had, like, a dream everybody wants. Like, you worked in the space program. You literally worked with astronauts and fighter pilots. Like, how cool is that? And then I did photography again. A lot of people like that. They're like, my dream is to be a photographer full time. And I'm like, oh, no, this isn't really filling me up anymore. So that was something I really wrestled with, Lesley, like, like, I didn't want to tell my wife, who's been on this, like, roller coaster with me, like, because I was embarrassed. I'm like, what is wrong with me? Why am I just such a like, you know, then all the negative voices start, right? It's like, you're a malcontent. You're never going to be happy, you know, all the things and but what I realized, what I really leaned into, was the truth of the matter, was, especially after Covid, because the photography I did, like headshots, portraits, things like that. So I was always working with people, and I saw such a change in people's demeanor. Like, I get it. Being photographed is not anyone's favorite pastime, really. But, like barely.Lesley Logan 15:31  I love it, but I'm weird. John Mollura 15:33  Right. Yeah, there's a very small percentage of people, but you know, every photo shoot would start the same. Good luck getting a good picture of me. And it's like, okay, yeah, that before, but there was something different, especially after Covid, where people just had this just lack of confidence in themselves. So I started realizing, like I was doing coaching sessions with people, just to get them comfortable being in front of the lens of the photo shoot they paid big money for.Lesley Logan 16:02  That's insane. I can totally see that 100%, yes.John Mollura 16:06  Yeah. So that's, that's what I really started leaning into. So my first coaching program that I came up with a couple years ago was called Authentic Men of Action. Because, you know, Rory Vaden, who actually brought us together through his Brand Builders was, he always says, you're best suited to serve the you that you used to be. And I'm like, God, I was a mess. So I thought, let me create this program to to work with men, to really help them take action and get after what is important to them and best serve people that are in their lives. And again, it kind of took off. But then, like, women started reaching out, like their girlfriends and wives, and they're like, Hey, can, like, we get in on this? And I'm like, okay, you know, cue all the limiting beliefs, you know, tripping up like, Oh, you gotta know what to say. You're gonna know how to help people. John Mollura 16:52  Almost like, you know when to, like, hit the button. You're like, okay, here they are. Like, just come at me.John Mollura 17:01  Yeah, yeah. And my wife's like, she's like, you know, you're a father to two daughters, you're a great husband. Like, why don't you just see how it goes, John, and quit over thinking this. Like, okay, so yeah. Then I opened the coaching up to the women, and then the keynotes started. Were with which turned into elite level confidence, you know? And it's just been a beautiful progression of just listening and seeing what the need is, and then answering the call and not letting those limiting beliefs stop me. Lesley Logan 17:24  Yeah, I think it like it takes, in the ideal world is like each time you get to know yourself and what you want more, and that each time you be it till you see it, like the space between hearing and limiting beliefs and still taking action, ideally, gets shorter. Like, I actually don't think that you they just go away. John Mollura 17:55  They never go away. Lesley Logan 17:56  I think if you're not a narcissistic, egotistical sociopath, like if you are, they never go away. You just recognize it. You're like, Oh, I know this station. I can actually just turn it off. Like, thank you. You know, like, I get to, I get to turn that off now, and I think that's so interesting. I also, like, was want to highlight, like, I do think that there's a massive confidence problem, and no one is like, you know, the coaches I've worked with, because I worked with a lot, since I'm in the fitness world, there's a lot of people who are like, you are, like, creating fitness programs so women feel confident. And the truth is, as my coach, is correct, no one is actually Googling how to get more confident, right? Like they're Googling, like, weight loss or whatever, but what they are wanting, the byproduct is confidence. Now that we've on the other side of Covid, I do think there's a lot of people who reckon, who are like, defeated, you know, and, and because, especially people our age who, like, you know, graduated, like, went to college in 2001 graduated to the recessions, you know, then once we started getting our legs under us, then Covid hit. Like, it kind of can feel like, if your evidence is every few years you get knocked down, you may as well stay in a safe place which doesn't make you more confident, it makes you have some dissonance, and that is where a lack of confidence comes from. So I do think that more and more people are needing it and even more aware, but they're using the word imposter syndrome and and other things to to describe it. Okay, you've done speeches before because, like, you had, like, you've had the career with, with space and all that stuff. But like, what was it like to give your first keynote under this, like, this iteration, this, like, next level, this, be it till you see it version of you?John Mollura 19:40  Yeah, one of my coaches told me something that really resonated with me, and now I share it with with my clients that want to, like, do keynote speaking. They said the best thing you can do to reduce the nerves is not to focus on yourself, because if you go out there with this mindset of, like, Oh my gosh. I need to, I need I need to, I need to not forget any lines. I need to hit my marks on the stage. I need to. I need to just, just, just, just crush this like, that's when it goes completely sideways, yeah? Because it's all inward focused. So being switching the mindset of like, okay, I'm gonna go out here. I'm well rehearsed. I've done the preparation that I need to do, and I'm doing that not so I look awesome, but so I can best serve everybody that's out in the audience. So the first time I gave that talk, you know, I did like the rotary thing, where I talked to rotary groups and get my legs under me and refined it. The first official time I gave it was to a group of people that had just completed a year of service with AmeriCorps, and they were transitioning out of that volunteer space. And now, you know, going a lot of them going back into whatever organizations they helped with, but also taking this knowledge and going forward, and they and they've changed, during these years of service.Lesley Logan 21:06  Yeah. Who they were when they started is a very different person, you know. John Mollura 21:10  Right, right. So I partnered up with AmeriCorps because they were, the leadership realized that when people would leave, they were they they didn't, they were kind of rudderless, because they weren't the same person going back to their lives they had before. So they brought me in to speak to them. And is a very beautiful thing about like ways we can sabotage ourselves with, with just, you know, whether it's it's perfectionism or having this kind of lone wolf mentality, building walls in our relationship, you know, focusing on, like perfectionism that leads to procrastination and overthinking and all the things it was helping them see and just be aware of these, these things that will pop up.Lesley Logan 21:55  Yeah, yeah. I sorry to hit you off. I think like understanding how we sabotage ourselves is one of the biggest things we could ever do for ourselves. So you mentioned perfectionism, lone wolf. What are some of the other like ways we can we can sabotage ourselves because we look at it as like it's happening to us, but really we're doing it to us.John Mollura 22:17  Yeah, yeah, yeah. So and that, that's where you know, my newest free resource that I've is on my website for people, it's The Six Leverage Points for Success, and it talks about, you know, creating legacy for yourself, like, how to honor this future you that is out there. You know, how to build your confidence. And we'll, we'll chat about here in a moment, about, like, the like, the real reason, like, why a lot of folks' confidence is lacking, talking about the ways that we can put more structure into our relationships, because people don't like to say, I'm going to put boundaries up, because that seems, you know, like they're keeping everything else. Like, no, it's not about putting walls up around. It's about putting walls up, but then putting some gates in with some quality guards that are there.Lesley Logan 23:05  Yeah, yeah. There's a lot of freedom in a boundary that people don't see it like they see it like as a cement wall. And it's like, well, it's actually just like, a guideline of how you can treat me in this situation. But okay. John Mollura 23:16  Yeah and then helping people understand the value of like focus, because so often when we're on these journeys, like, what are we doing? We're looking to that person over there, and then we're looking at their Instagram account, and then we're, you know, next thing, you know, you're completely side you know, you've spun yourself into the ground because you're looking at everybody else instead of keeping your eyes ahead. And then then finally, talking about helping people get into action. So that that's, that's kind of, those are kind of the ways that I've realized people have been sabotaging themselves. Like, okay, this is what they are, heads up, because awareness is so powerful. Yeah.Lesley Logan 23:52  Yeah, yeah. I mean, like, I I think, like, every time I think, like, something is like, not working, I can actually, if I just, like, take a moment after being upset about what's not working, so, oh, I actually tried to this by myself, or I guided this, like, focusing on, like, where my marks are. Where am I doing this, as opposed to, like, how is this impacting them? Why is this the thing that they need? Like, I can see, like, where I, like, got inwardly focused and sabotaged myself when really, like, I know the answer. And I guess what the cool thing is, you can actually pivot. You can actually just make changes once you're aware. But you have to be aware of these things to see them, yeah.John Mollura 24:34  Yeah and there and there's, there's, there's another component to that, which I found is really powerful, is that it's not just being aware, then it becomes very important that we're not judging ourselves with our awareness. Because when you're judging yourself and you're aware, like, I call that like, that's where the critic lives. Like, these are the people that have had their hearts stomped on, and they're like, never, this is never gonna work. This won't work. No one will want it like that's being judgmental and aware. Where we want to be is we want to shift into, like, what I call being the seeker mindset, which is where you're aware, but then you use, I know, one of your favorite words, which is curious. When we're aware and curious, man, that's where beautiful things happen, right? Yeah, that's where, like, we're a seeker, and we're like, this is where I want to go. I'm not really sure how I'm going to get there, but I'm going to start embracing this journey and seeing what resources and people I have that can help me get to there. And spoiler alert, that there is probably going to shift a little bit, but at least you're going towards that with awareness and curiosity.Lesley Logan 25:34  Oh, I love that you called out the judgment, because I think we can. It's so easy for us to like then be aware oh, here I am being my lone wolf and like, just like, continue going down the judgment zone, which is not where creativity nor confidence can live, by the way, like, judgment and gratitude can't live in the same place. Like, so yeah, it's a whole, it's a whole, those energies don't coexist very well. Okay, so can we talk a bit about confidence? Because, like, I do think, like, I find, first of all, I'm always shocked that people think that people like you or I struggle with confidence. And I think, like, it's really hilarious because, like, I just personally think that they see in us what they want for themselves. And so there's a projection that's happening, and us just doing the thing scared shitless. Like, like, it's what they think is confidence, and really it's like, well, I'm not going around with a sign on my shirt saying I'm scared shitless while I'm doing this, but also I am doing this because I know that if I do this sooner than I think I'm ready, I'm gonna get feedback, and when I get feedback, I can get better. Like, that's actually and then confidence is a byproduct, like, can we because I feel like people have a misinterpretation of what true confidence is. John Mollura 26:51  Right, right. So what confidence is, you know, the definition is a belief in yourself, a belief in your abilities. And I'm going to start this with a question. If I ask you, or most people, I'm sure your listeners are, listeners are all lovely, wonderful people, if I ask you or your listeners, like, when you make a commitment to somebody, like, do you show up to that person you've made the commitment to? Right? Like, pretty much 100% right? What if I tweak that question and said, How good are you at showing up when you've made a promise just to yourself?Lesley Logan 27:31  See, this is interesting, because this is where, like, I'm really good with myself, but I also know that, like, the time, I'm the first born, firstborn daughter, first born grandchild. There's like, the upholder in me is real. Like, if I don't have to tell anyone to do something, I'm going to do it. But that is also where perfectionism lives, so I have to be very mindful of that. Of like, am I doing it because I'm trying to be perfect, or am I doing it because I, like, I said I would do it so. But I actually know from studies that like the most people listening, they don't, they don't keep it to themselves. They keep it for everyone else but themselves.John Mollura 28:08  Right, and that and that right, there is the root, from all the research I've done that's actually the root of people's lack of confidence, is they're not showing up for themselves. Because here's what happens, is we're lying to ourselves. We say I'm going to wake up and go to the gym, or, I mean, this is the year I'm going to start eating healthier, or I'm going to floss my teeth every night. Like, pick, pick a commitment you've made to yourself. If we continually break these commitments time and time again, well, guess what? Our brain recognizes I can't trust me.Lesley Logan 28:44  Oh, there. It's, that's it. That's confidence. It's the ability to trust yourself. John Mollura 28:50  Right. Right? Right? Lesley Logan 28:53  That's so good, yes. John Mollura 28:55  Right, and people, when we're when we get into this headspace of, like, why can't I just do the thing like, why can't I start working out? Why can't I start this business? Why can't I have this critical conversation with somebody? They're like, what I don't understand, what's wrong with me? I work with them all the time that they say this and I say, what's causing it is, obviously the root is, you're not keeping promises to yourself on whatever it is, but because you keep your promise to everybody else, your brain kind of short circuits, because it's like, wait a minute, I do keep my promises. And it's like, no, you don't. So there's this like, weird dichotomy going on in your head, as they say, the only way to rectify that is just start keeping promises to yourself and start giving your brain a new set of data to work with, instead of this old set of data that that you with these promises that you've broken to yourself.Lesley Logan 29:47  Okay, yes to all that, because we get we allow our phones to get new data all the time. We allow scientists to give us new data. We allow so much grace for people to bring in new data and yet for ourselves were like, no, I'm gonna go on that old operating system, like.John Mollura 30:04  Yeah, you're like, working on a Commodore 64. Lesley Logan 30:06  Yeah, oh, yeah. Wait, so this is a funny example. So we've, we got a used car, car of my dreams. It's used, and it is amazing. It is a 2015 that has more technology than my 2020 does. And we, but we were like, Bluetooth-ing to it, which is kind of amazing for a 2015, car to have Bluetooth, right? Kind of amazing. And we're like, oh, it's skipping. I wonder how we update this thing. And it's got, you guys, it has a DVD player. Okay? Car has a DVD player. I didn't know. I was like, oh, it's got a CD player. Were people playing CDs in 2015? No, it doesn't connect to the internet, so it cannot update its system. Like, cannot. I'm gonna have to find some dude, I'm sure it exists here, who, like, can change an operating system. Well, at least that part of the car, right? I'm sure it exists where I live. But it cannot change. However, if we look at that, like, since 2015 how much has technology changed? How much have you changed? How much have you learned about yourself, and if you're still operating off the 2015 version of you, that is going to that is not going to be fun and also going to cause a lot of issues, because the whole world has updated 10 years.John Mollura 31:16  Right. Yeah. And the beautiful thing is, it might sound daunting, like, oh my gosh, I don't want to have to, like, reinvent myself. And how am I going to keep promises to myself? You know, I haven't done the thing that I said I was going to do. How am I going to even start doing it now? And I say, the beautiful thing is, about your brain is it doesn't recognize the magnitude of the promise you keep to yourself, like it doesn't recognize the difference between the promise of like, I'm going to climb Mount Everest or I'm going to floss my teeth every night. All it's doing is kicking the block saying, done, done, done, done, and then eventually you're going to hit, like, a critical mass where you're like, wait a minute. I'm just kind of doing things that I said I was going to do that's wild, because that's the beauty of taking small, consistent actions.Lesley Logan 32:08  Yeah, yeah. It's like, I love that you brought that up. We think we need, like, some sort of big goal to get going. And really, if you are not already consistently hitting things you say you were gonna do that is, like, a recipe for disaster. Like that is a self-sabotage in itself. Like it is, like, if you are, like, wanting to, like, just make sure you put another sabotage. You'll put a goal on. You'll put a habit on. Like, if you don't go the gym every day, you're like, I'm gonna go the gym five days this week. I don't even need a crystal ball to tell you that you won't. It is impossible to go from never putting your gym bag in the car, going to the gym, hitting the red lights, getting out, knowing where the equipment is, to get in a decent workout, to get the dopamine high that makes you want to go back again. Like it doesn't work. If you live in my town, every other day there's a new construction site. So you don't even get to go the same route, you know, so like, but you have to make it small so it's attainable. That's where you know that perfectionism stuff lies, because then people are like, well, if it's not, if I don't do it, if it's not all or nothing, then it's not worth doing. Like, how do you talk to yourself about doing a small thing? What did you do? John Mollura 33:19  Right. And a lot of that comes down to like that, like, you hit the nail on the head, where people are like, well, I don't have time to get in my hour long workout, so I'm going to do it. I'm going to do it tomorrow, because, you know, I strive for excellence, and I if it's not done right, it's not worth doing at all, which I say, time out. Like, what's better? 45 minutes of exercises, and maybe you don't do the squats and the overhead press for another set or zero? Like, it's perfectionism. This, this kind of all or nothing mentality, and I call these the big three, Lesley, there's perfectionism, there's procrastination, and then there's overthinking, right? Those are three big things that just derail us from doing the things that we want to do, or the things we say are so important from us. And the good news is about these three, perfectionism, procrastination and overthinking, is they all have the same root, like we don't focus on perfectionism because we really care so much about whatever it is. We don't procrastinate because we suck at time management. That's the story we tell ourselves. I'm just bad at time management.Lesley Logan 34:31  Yeah, we're not, because there's plenty of proof that you've, like, nailed some things on time, like. John Mollura 34:35  Right, right. We don't overthink because, you know, it's just so important to us that we think of every considerable contingency. The root of procrastination, perfectionism and overthinking, it's fear, and if we get a handle on fear being the root of procrastination, perfectionism and overthinking, now we can get honest with ourselves. We can start telling ourselves the truth of what am I so scared of?Lesley Logan 35:03  Yeah, yeah. I mean, that's the question of the day. John Mollura 35:08  Yeah. And it, and it goes back to when we first started here. I said I never came up with a plan, because if you don't have a plan, you can never fail, right? You never, you can never miss your target. So it's the same with procrastination or perfectionism. We find, I bet, if we're honest with ourselves, a lot of things we procrastinate the most on or get, you know, tangled up in perfectionism and overthinking are the things that are probably the closest to our heart and perfectionism, procrastination, overthinking are so convenient ways to hide because if you procrastinate for long enough, you never do the thing. And you can never fail. You try to keep making it perfect, which, spoiler alert, perfection doesn't exist, everybody. Excellence does not perfection. We never have to do the thing. And the reason why these are usually so coupled to the things that are so important to us is because one of our greatest fears as humans, I mean, like we're social creatures, right? One of our deepest fears of everybody is just the way we're wired, is to be kicked out of the tribe, the village, the clan, whatever it is. So a lot of times we resist most putting the things out that show the most of us, because we don't want people to reject us, reject what we're doing, because that taps on a very primal fear.Lesley Logan 36:37  Yes, oh, I mean, I mean, so much so, like, I remember not wanting to put out a YouTube video. My husband's like, you should be on YouTube. It's like, you know, 2014, I was like, no, no no, because people are gonna hate it, and they're gonna wonder, who they who am I to do this? There's other people who in my industry who have been teaching longer, and they should have the time. And he goes, I don't know who those people are. I don't care. You need to be on YouTube. And I remember being so scared, and I did the thing because I had to do it kicking and screaming with him, and no one actually got mad. And I was like, oh, then what am I actually afraid of? You know, like I was afraid of being kicked out of, like, the industry, like people would think that I'm some narcissist who thinks she knows everything, and really, what I do get instead, because I did it, is that people love how I show things imperfectly. I'm quite honest and candid about where I am. I'm very direct, and I'm I invite them to go there's actually, like, your body's gonna look different doing this. And so because, because I was, because I should have as me and focus on like the person viewing it, versus like me, it actually turned out to be the best thing I could ever done, because it's so much more authentic. And what I was afraid of didn't happen. In fact, I got brought into the community more, you know, like, and that's but, you know, here's the thing, it is true that whatever you want to do, you might get kicked out of your tribe. You might. There are, there are people who are assholes, and then probably, if you ask yourself, like, do I really, like, want to be in this tribe, not being my authentic self the and you know what I mean, like, I so you're gonna get a two by four to the head, is really what's gonna happen. But your tribe might come with you. You'd be surprised, like, how many people were like, Whoa, John or Lesley really did the thing. And I'm, I'm inspired by them, they actually might join in.John Mollura 38:31  Yeah, there's, there's a quote by CS Lewis that I absolutely love. You know, the dude who wrote The Chronicles of Narnia is he says friendship is born that moment that someone says, Wait a minute, you too? I thought I was the only one. Right? Lesley Logan 38:50  Well, John, I could talk to you forever about confidence and imposter syndrome. I really do love this topic. I'm so freaking glad this is what you're doing, because your journey has brought you here. And one of the reasons I wanted to have you back on the pod is, like, I think people get so hung up on like, well, I said I was going to be the photographer, so I've got to be the photographer. I made that switch. And the reality is is like, that could have just been the first next step for you. And so I really wanted people to see, like, what can happen. Look what can happen in three in three years. Like, that's kind of insane. Like, it sounds like a long time. It's not a long time. I can't believe this podcast has been this long. I feel like I just started it. So even though. John Mollura 39:36  That's really hitting you deep, isn't it? It's like the fifth time you mentioned.Lesley Logan 39:36  I know I might.John Mollura 39:36  Let's unpack that, Lesley. Lesley Logan 39:36  Well, here's what it is. The unpacking is, I actually don't think I'm getting older. I think I'm the same age I was when I moved to Vegas. Like I, actually, we moved here in June of 2020, so in two months, this will have lived here for five years. And It shocks me every day, because I feel like we just moved here. And so when things like this happen, or I meet my friend's kids I haven't seen a few years, I'm like, oh I have gotten older, and, like, not that I'm scared of getting older. That's not it at all. It's just that I actually haven't noticed that. I haven't noticed how much time has flown. And I think one, it's good to notice it, because you can celebrate all that you have done in the last three years. It's kind of epic, right? And then two, time is always going and so what are we doing with that time? You know, if you are procrastin on something, I hope that the five times I mentioned, like, how long it's been, you realize, if you were with us on episode 120 and you still haven't done the thing you wanted to do, like, this is your sign. John Mollura 40:37  Yeah, here's your two by four. Lovingly swung by Lesley and John. Lesley Logan 40:41  Yeah, yeah. I mean, like, I think that's really the unpacking. It's like, I hope that people who have have listened from that episode on have either noticed their sabotaging moments or are going, oh my goodness, it has been three years. Okay. What can I do today? You know, like, what can I do to be it till I see it today? Like, that's what I hope. Let me get this, anyways, we're gonna take a brief break and we can find out where people can find you, follow you, work with you. John Mollura 41:08  Super duper. Lesley Logan 41:10  Hi, John. Where do you hang out? Where can they take your group or your coaching or watch a keynote? Where's it all happening?John Mollura 41:18  Yeah, so they can go to johnmollura.com J-O-H-N-M-O-L-L-U-R-A dot com, and there is a fun little button there that says, schedule a free call with John. And it is truly that. It is a free call with me, because I just love to chat with people and see where they're at. It's not a sales call. It's just, I love having conversations with people about that. So johnmollura.com they can also download the free resources, the six leverage points for success that I talked about, and they can also get my Elite Level Confidence Blueprint. So there's actually two free resources there. They are under the free stuff tab, creatively titled, but yeah. Just love to connect with people. I post regularly on Instagram, little daily things there my thoughts and musings, and sometimes there's just funny stuff or bloopers. So, John Mollura on Instagram.Lesley Logan 42:09  I love it. Okay, you have given us so many things. And obviously those freebies sound like a Be It Action Item all in themselves, but what bold, executable, intrinsic or targeted steps can people take to be it till they see it? John Mollura 42:19  Right. So when you face these decisions, moment to moment, minute to minute, hour to hour, day to day, when you hit those decision points, you need to ask yourself, is what I'm going to do or not do going to cause me to be a hero to the future you? Is it when I meet the future you in the future, is it going to be standing there like downtrodden, tired, disappointed that we didn't go after it, or when you meet the future you, is it going to just like high five you and give you a big hug and say, thank you for honoring me, thank you for doing the thing in that moment.Lesley Logan 42:19  Oh, I love that. Oh, that's so fun. John Mollura 42:38  Yeah, super deep. Lesley Logan 42:48  That's great. I think that's such an impactful way to explore the fear, too. Yeah, guys, how will you use that tip in your life? Make sure John knows. Make sure you share it with the Be It Pod. Also share this episode with a friend. You know those friends who like keep overthinking the thing or procrastinating send it to them, they will only notice at this moment that why you're sending it to them. But like, you know, sometimes people need to hear it from someone else in a different word or just a different time, and so that's how we actually all rise up. We need to do it together. That's what makes your sandbox with your boundaries a more playful place, because everyone is understanding where that's coming from. So thank you for listening. John, thank you for being here. Fun to catch up with you. It's so good. We'll have to, we have to see each other in real life at some point. But, you guys, you know what to do. Until next time, Be It Till You See It. Lesley Logan 43:54  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 44:36  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 44:41  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 44:46  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 44:53  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 44:56  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

“What you do speaks so loudly that I cannot hear what you say.” — Ralph Waldo EmersonLet's recap the most powerful moments of the Win the Day podcast in 2025!Hopefully, like me, you've learned a lot, but most importantly you've taken ACTION on what you've learned.If you missed the recap for the first half of the year, check out Episode 244.What's your favorite tip? Leave a comment to let us know.Onward,JamesPS —⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ We just passed 10M+ views on YouTube! ⁠⁠Join 23K+ other YouTube subscribers⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What if luxury wasn't about price—but about personalization, anticipation, and creating unforgettable emotional connections? In this episode, high-energy speaker and client experience strategist Neen James reveals her "Experience Elevation Model" and the 5 luxury levers that anyone—from consultants to creatives—can use to charge premium prices, deliver white-glove service, and turn clients into raving advocates. Rory Vaden and Neen dive deep into: Why it's easier right now to sell high-ticket offers than low-ticket ones How to create shareworthy moments customers can't stop talking about The simple mindset shift that moves your brand from transactional to transformational The surprising power of analog in a digital world The science behind how luxury is defined—and how to deliver it without being elite If you want your brand to stand out in a crowded marketplace, this is your blueprint for building irresistible client experiences that scale trust, loyalty, and revenue.

What if the fastest way to get ahead… is by giving more than you take? In this powerful conversation, Rory Vaden sits down with Keith Ferrazzi, legendary author of Never Eat Alone, Leading Without Authority, and Never Lead Alone, to unpack the timeless principles that made him one of the world's most connected and trusted thought leaders. Keith shares his five packets of generosity, the seven Ps of preparation, and the mindset shift that turns networking into something far deeper — a life of meaningful connection, impact, and influence. If you've ever wondered how to authentically connect with high-profile leaders, open doors without manipulation, or build a personal brand rooted in generosity and service — this episode is a masterclass. You'll Learn: The difference between transactional networking and transformational relationships Why leading with generosity is the ultimate competitive advantage The secret to getting warm introductions to the world's most influential people How to build trust and loyalty that compound for decades How AI will change relationships — and how to stay human in the age of automation Mentioned in This Episode Keith's 8-Week Course: ConnectedSuccess.com Rory & AJ's personal brand strategy resources → freebrandcall.com

What if marketing wasn't a mystery—but a machine? In this power-packed episode, Rory Vaden sits down with one of the greatest marketing minds he's ever met: Lee Pepper—U.S. Army veteran, marketing strategist, and author of Never Outmatched. Together, they unpack how Lee helped scale a behavioral healthcare company 60x and sell it for over $300 million—driven by a war room of data, precision strategy, and relentless testing. Lee reveals why most businesses are measuring the wrong metrics, the truth about paid traffic vs. organic, and the secret military-inspired strategies that make marketing predictable, scalable, and wildly profitable. You'll learn how to stop chasing trends and start building an unstoppable revenue engine. This isn't theory. It's battlefield-tested insight from someone who's been in the trenches—and won. If you're serious about building a marketing function that fuels real growth, you don't want to miss this conversation.

Attorney and success strategist Amber Fuhriman joins Lesley for a raw and empowering talk about perfectionism, people-pleasing, and the hidden fear behind our need for clarity. Amber opens up about how achievement became her coping mechanism and how trauma can disguise itself. Together, they unpack toxic positivity, hyper-independence, and what it really means to redefine success on your own terms. You'll walk away with Amber's SOS system to ask for help before burnout hits.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:How people-pleasing can quietly sabotage your goals and boundaries.Why success and busyness often mask deeper emotional pain.How “seeking clarity” hides perfectionism and fear of making mistakes.The real cost of toxic positivity and how to embrace hard emotions.How Amber's SOS system helps you stop overthinking and take action.Episode References/Links:Break Your Bullshit Box Facebook Community - https://www.facebook.com/groups/morethancorporateAmber Fuhriman's Website: https://www.successdevelopmentsolutions.com90-Day Success Jumpstart - https://jumpstart.successdevelopmentsolutions.comRory Vaden's TED Talk - https://youtu.be/y2X7c9TUQJ8?si=yV69LFYhwgBlc4zYTiny Habits by BJ Fogg - https://a.co/d/0MOylqVGuest Bio:Amber Fuhriman is an attorney, success strategist, and speaker who helps high achievers create success aligned with self-awareness and authenticity. She is a certified Trainer of Neuro-Linguistic Programming (NLP) and uses mindset and communication tools to help clients overcome perfectionism and fear-based decision-making. Amber hosts the Break Your Bullshit Box* podcast, where she leads honest conversations about leadership, mindset, and the courage to live fully. Her work focuses on helping professionals bridge the gap between external achievement and internal fulfillment. Through her coaching and speaking, Amber empowers others to define success on their own terms and take purposeful action toward it. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Amber Fuhriman 0:00  If you took away our names and our identities and our genders and you looked at just the dots that were important to our identity, we both had a history of suicide in our family. We both lost our dads at the age of 18. We both had siblings that we felt like relied on us. There were these things that were identical to who we were, yet I went to law school and he went to jail. He became a drug addict. He has turned his life around now, and he's clean and sober, yet people look at him and they say, you're such a screw up. And people look at me and they say, you're so successful. What they don't realize is we were numbing the same thing. Academic accomplishment was my numbing mechanism. If I did enough, if I focused on something else, then I wouldn't have to feel what I was going through.Lesley Logan 0:49  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 1:32  All right, Be It babe, get ready. This interview, we go on the best journey. It's so good. The Be It Action Item was great. There's also some really good action steps to take within the interview. Amber Fuhriman is our guest today, and I wanted to have her on because I got to be on her amazing podcast. And I loved her questions so much. I loved her responses. I loved the conversation. I was like, she should be on this show, because if anyone's been being it it till you see it, it's her, and we talk about people pleasing and perfectionism and success. And I just think you're going to have a really great time. I think it's going to be really eye opening. Pay attention to the SOS thing. I think that's a killer. And let me know what your takeaways are. I want to hear about it. So here's Amber Fuhriman. Lesley Logan 2:10  All right, Be It babe. Get ready. I know this is going to be a great conversation, because I've already had the pleasure of meeting this woman on being on her podcast, and we could have gone on for hours. So I just decided, well, let's just continue the conversation over on my podcast. Amber Fuhriman, can you tell everyone who you are and what you rock at?Amber Fuhriman 2:27  I'm so excited to be here, and I agree with you. We could have talked forever, and you just meet people. It's crazy we're both in Vegas, because I think our response was, how have we not crossed paths? Like, how is two amazing people that it is fantastic not met before now, so I'm so excited. To sum it up, I'm a recovering perfectionist, a people pleaser that is learning how to not people please. I'm an attorney, a, it's a struggle, man, the struggle bus is big on the people-pleasing train, right? Yeah. I am a attorney, sometimes in recovery, sometimes not. And I do coaching and human behavior and podcasting and all of the things.Lesley Logan 3:05  Oh my gosh. I think everyone their ears perked up when they heard, oh, you're a recovering perfectionist and a recovering people-pleaser. like, hi, who are you, like, we're listening? Because the people-pleasing, looking to start there, it is really hard. And I think it's like, I think some people don't even realize they're people-pleasing. I think that they think they're being kind.Amber Fuhriman 3:24  Yeah. I think that's so true, and I also think we don't, we've never been told to talk about it, because people-pleasing is what we were told we were supposed to be as not even just women. I mean, I do think women have it more than men, but I don't want to exclude men from the conversation of people-pleasing, but I do think that we as women were told that our job is to be there for other people. We are traditionally put into nurturing roles. I remember being the only female attorney at the criminal defense firm I worked at before I started my business, and we had a really sensitive case, and I remember them coming in and saying, Amber, we need you. We need a woman's touch. And I said, you, and you asked me, like, have you not met me? Like, I'm so rough around the edges. If you need somebody that can nurture this poor woman, I should be your last choice. I can look at six men that will do a better nurturing job than I will, but there's this perception that we're just supposed to take care of other people.Lesley Logan 4:20  Yeah, yeah. And it's like, can you, do you know, like, what are, in case people don't know, what are some signs that they are a people-pleaser? Do you have that off the top of your head, like?Amber Fuhriman 4:30  Yeah, I think the one that's coming to my head the most right now is that you care about what somebody else is going to feel about your actions more than you care about what you're going to feel about your actions. So you go to say something or do something, and the first thought you have is, but what will the other person think? And I am, I want to clarify that there's zero part of me that's telling you to go around being an asshole, just for the purposes of being an asshole, but if your authentic self and you speaking your truth and who you are, is going to piss somebody else off, then let them fucking be pissed.Lesley Logan 5:05  Oh, okay, so here, my mind went so many places, because one of the things that, we coach Pilates studio owners a lot, and so we're small business owners, and, like, also just in life, go out, and I like talking to small business owners, and it is amazing how many people, like, don't want to change their policies, don't want to charge for a late cancelation and won't raise their rates because they are so concerned with how it's going to affect the other person that it's actually affecting their business from making the money it needs to make for them to stay in business. And it's like to your point, of course, I'm not an asshole who doesn't care how they feel, and I don't want to lose them as a client. But also, if I don't make enough money doing this, when I am working with clients, they are taking a spot from someone who could pay me so that I can actually provide for my family, so I cannot put their feelings so far ahead that I'm actually suffering.Amber Fuhriman 5:53  Yeah, and I don't think we think about it that much right, like if I am speaking my truth and I'm being me, and I'm being authentic to who I am, and that upsets somebody, and I think, oh my gosh, I can't say that, because they're going to be upset. Are they putting the same thought process into whether they're asking me to be somebody different than who I am? Right? Why is it that we are the ones that have to adjust and and I know this is going to trigger some people out there, so you're welcome and I love you, because the reality is one of my favorite sayings is that your actions are all about you, and their responses are all about them. So whenever I have somebody who responds emotionally to something that I'm doing, the first question I ask myself is, were the actions that I took in alignment with who I want to be as a human being. Do I need to adjust something? Are they rightfully upset? Did I act out of alignment with who I am? If I did, then I have some apologies to make. I have some internal work to do. I have some questions to ask, but if I can look back and say I am 100% congruent with the actions that I took, and yes, I want to repair this relationship, and I will be there for you when you're ready to have a conversation, but I will not apologize when I am 100% in alignment with my actions. This is a conversation you get to understand and accept me for who I am, or don't accept me, and it is a beautiful place to get to, but it's not easy. Lesley Logan 7:17  Yeah, thank you for clarifying, like how you can self-reflect, to just address and also double check what you're doing. Because I think especially if you are trying to not people-please as much, you're going to need that set of tools to help you get there, because you're going to have people who get pissed off. The first people who get pissed off are your close family and friends who will get that's who you're people-pleasing for so many years are not going to like when you start acting different.Amber Fuhriman 7:43  Yeah and I think family and friends is the hardest, because they're going to support you the least by nature, which is not all their fault. It's human behavior, right? We exist. So for the people that are listening, there's this term that I love in NLP, called perception is projection. And basically what that means is we project all of the things about ourselves out onto the world. So everybody that we come in contact with is meant to teach us a lesson, positive or constructive about ourselves, right? So we can only see the world as we are. So when we start making positive changes in our life, when we start becoming the next version of who we are. We are fucking with the perception that our friends and family have held of us for a really long time, and that messes with their identity, because now they're faced with, do I level up or do I stay and leveling up takes courage and getting out of a comfort zone and something that not everybody's ready to do. So when they're faced with that choice, sometimes it's easier for them to try to convince you not to change than it is for them to face their own bullshit of whether or not they're going to be willing to join you.Lesley Logan 8:54  Oh my gosh. Everyone rewind. Hear that one more time. It was so good. It's so good. We can keep going on this path. But I also wanted to say, like, maybe let's go on a journey with you. You like, have you always wanted to be a coach? Did you always want to, like, dive into helping people with success and things like that? Or was like being an attorney, like the thing you wanted to do? Like, what's the journey that got you to where you are today, podcasting and helping people like you do?Amber Fuhriman 9:18  Yeah, the answer is neither. So I will say that going to law school was a trauma response for me, and because it was a trauma response, the question I hated the most was, what made you decide to go to law school, or why did you go to law school? Because I never had an answer. For me, I grew up in, I was born in the '80s, grew up in the late '80s, early '90s. So I say that because that period of time, for those of us who were raised there, we were taught that we put in enough hard work and there was this level of payout that's gonna come at the end, right?.Lesley Logan 9:50  Oh yes, yes, you work hard and you're going to get rewarded, also. Amber Fuhriman 9:54  Hard work pays off, I fucking hate that phrase. Lesley Logan 9:56  If you add that, if you add a layer of religion in there, the same thing, like, there's a lot of gold at the end of all of this for the people who do everything perfectly right, and work harder than yesterday. And you know what? Also, also, you should do 110% at work just to prove that you deserve the paycheck you're getting, and then be happy that they didn't fire you and not give you, like, like, all these different things. But anyways, keep going.Amber Fuhriman 10:24  Yeah, yeah, no. So, so you get it. And then the second part of what I'm about to share is the reality that we often say what it is we want to have, but we don't articulate the reason those things are important to us. And so we never understand and get to make the connection of whether what we think we want is actually going to bring the payout that we think it's going to bring. So let me bring this down a little bit for you. So I grew up in the world where money equaled success, success equaled happiness, and I was in so much pain. So I talk about this in my book, when I decided to go to therapy in 2016 and decided is an overstatement, when I was suffering from panic attacks and had no choice but to go to therapy because I couldn't breathe, in 2016 it was the first time I had ever heard the term abandonment disorder. I didn't know what that meant. And then I started looking back at my life, and I started experiencing death for the first time at the age of seven. My cousin, I had two suicides in my family before the age of 14. My dad died when I was 18. Like our brains don't comprehend that somebody died. They just comprehend that somebody's gone, right? So for me, I was just so used to people leaving me that it created this belief that people aren't going to stick around, and I've got to be super hyper independent, along with that, after my dad passed away, when I went to a grief counselor for the first time, the first thing they did was try to put me on antidepressants. And I never wanted to be medicated, so in my brain, that connected if I talk to anybody about not being okay, they're going to medicate me, and I don't want that, so I just pretended I was good, until I couldn't pretend anymore. After my dad passed away, I failed out of undergrad. I was the first person in my family to go to college. I really struggled with this idea of grief and success at the same time. So when I was at my rock bottom, I thought, something's got to change. I've always loved legal thrillers. I fell into the trap of thinking that life as an attorney was a John Grisham book, which it is, sadly not. My dad and I talked about me going to going to law school. He thought I'd really like it. He was no longer here, so it was kind of a connection to him. But most importantly, it's the only way I knew to make six figures, and that money equals success. Success equals happiness. Happy people don't feel pain. So in 2016 after I'd gone to law school, I'd made my first six figure income. I had the respect in my profession, and I still hurt. I didn't know how to breathe, and that's when my panic attacks started. It was learning the human behavior behind choices, healing from my own choices, uncovering and dealing with the masks that I put on throughout my whole life as I saw the benefits of that. That's when coaching kind of opened its doors to me.Lesley Logan 13:22  Wow, thank you for that whole journey. And I think I can, I don't, I don't have, I didn't have the grief part of it in my childhood, but I definitely had the hyper independence, like, you know, I, I, there's pictures of me as a little girl, like, making my own breakfast, because my dad was, like, very into, like, build a bit, like, you have to be able to take care of yourself. And like, so like, as a three year old, like, the bowl of cereal was poured and the milk was in the fridge, and I had to grab the milk from the fridge, it's already poured in a cup for me to fill my bowl. And, like, I love the independence it taught, but also, layered with that whole, and my parents for good reason, like, they live in a small town. They do not have money. So if they're like, if you want to have a life that's not like this, you have to go to college, because college is going to guarantee a paycheck.Amber Fuhriman 14:12  It's so comical now, right?Lesley Logan 14:13  It guaranteed a lot of student loans. I'm glad, of course, I'm glad I went. I would not be here today had I not gone on that journey, because I don't believe anything happens without happening for us, but because I'm but I did laugh as like in the 2008 recession, when I was a full time Pilates instructor that is not why I went to school for, and I was like, well, this $700 month student loan bill sucks, but I wouldn't have found a Pilates had I not been there. So, like, all these different things happen for the way they go. But it took me a really long time, and I'm still learning today, it's probably the thing, the hardest thing I'll ever have to learn is like, I cannot do it all alone. So I'm constantly thanking my team. I'm constantly thinking, my team. I have to remind myself, my team. And then when things go wrong, I have to the my first reaction is like, I could have done it better, and I have to go, no, I could have explained it better. I could have, maybe I could reflect back and see where I could have checked things more. I could have. But, like, I that hyper independence is a really hard thing, I think for a lot of women, because what they do is they just do everything themselves, and then they're burnt out and they're pissed off, and they'are resentful. Amber Fuhriman 15:19  Yeah. Yeah. And I think so when you say I could have done it better, you're saying you could have done it better than the team or better than. Lesley Logan 15:26  Myself. I could have done it better myself. Amber Fuhriman 15:27  You could have done it better yourself. Lesley Logan 15:28  Yeah, which is not true, because I can't even do, I can't even like, do technology myself, so.Amber Fuhriman 15:34  Right. And I fall into that often. And the reason I asked for clarification was because I wanted to make sure I understood what you meant. And maybe we could have, right, done it better, but we can do it better once, and then they get to be better at it by doing it over and over again. But I think more importantly, have you ever heard Rory Vaden's TED Talk, Procrastinate on Purpose? Lesley Logan 15:56  Yes, yes. Amber Fuhriman 15:57  Oh my gosh. I love this so much. And one of the things that he says in there that really sticks with me is by saying yes to one thing, you're saying no to an infinite amount of other things that you don't even know yet. So when we say I could have done that thing better, maybe that's true, but what is the thing that we actually did better that we wouldn't have been able to do had we focused on that thing that we might have done better? Right?Lesley Logan 16:20  Yeah, yeah. I think that's so good. And I think, like, we, I, we all have our things that we are overcoming. And like, it'll think you, you're in the coaching world, so, like, maybe you can address this. I think the perfectionist in us, and in all the people listening, is that, like, we should get over it. And I've determined, or come to some comfort thinking that, like, nothing you're ever over it, you just get quicker at identifying that you're in it and that you have to deal with it. Amber Fuhriman 16:49  What is it, the perfectionism? Lesley Logan 16:51  The perfectionism or the thing that you're like, whatever your whatever your trigger is, so like, the hyper independence, or the people-pleasing, or it's not that you're like, you just like, overcome it and it's behind you and you'll never do it again. It's like, I think that, like, it still comes up in different levels or different ways, and you have to go, oh, I recognize it a little sooner. Like, instead of it taking days for me to get over it, like, whatever it is, like, I it takes me an hour, or takes me five minutes, I go, oh, that's me falling into that trap again.Amber Fuhriman 17:20  Yeah, I think it's so important to focus on that, because one of the things that we do in our trainings is we help people with some emotion-related conversations, which is basically every conversation we're ever going to have in life. So when we think about some of these perfectionism and people-pleasing and even overthinking or lack of delegation, or whatever the behavior is, usually that is tied to some emotional response that's usually tied to anger, sadness, fear, hurt or guilt, which are five major emotions. Normally when we're talking about what, what the purpose is of these behaviors, we can tie it back to one of those five emotions. So as we do the emotion work, the behaviors start to shift, and one of the biggest ones is fear, right? I'll ask people, what's the purpose of not delegating? Well, I'm afraid it won't get done as good if I do it, or I'm afraid like somebody will see it and it won't be mine, and then that'll trigger this imposter, or whatever it is, right? So when we're talking about this, understanding what we're actually feeling when we experience those behaviors is so incredibly important, so we can deal with those emotions, but I think also being able to tap into what the purpose of those behaviors are. So whenever somebody that I'm working with has a behavior like perfectionism or lack of delegation, or whatever the it is, I'll ask them, what's the purpose of this? And they're like, well, it doesn't serve a purpose. And my response is always, it must, or else you wouldn't do it, because every behavior has an intention. So what is it that you're gaining or avoiding by doing these behaviors, because that's where the real work is done.Lesley Logan 19:03  This, as a habits coach that's the same thing, like BJ Fogg, who I study with, he said there's no such thing as a bad habit, because every habit serves you. If you don't like a habit that you have, that's okay, but there's no there's they're not good or bad. It's just, like they all either they're providing certainty or safety or there's a actual positive feeling you're getting from it in your brain, even if you don't like that you do. If you don't like that, you scroll. There's something that you're getting that's a dopamine hit that your brain is like, this makes me feel good. Now, to unravel that, we have to figure out what the prompt is, and we have to figure out, you know, how do we get that same, a similar feeling with something else that you actually do want? But I, thank you for (inaudible) that journey. Can I ask, like, I think, like something that stuck out, and we don't have to talk about this, if you don't want to, but like, you mentioned that like going to law school is like a trauma response. I feel like most people wouldn't think that like going and taking yourself to school would be a trauma response. I guess I'm wondering, like, what are, what are some trauma responses that people might not realize that, like, that's a trauma response they'd be doing. Like, can we talk a little about trauma responses?Amber Fuhriman 20:06  Yeah, absolutely. And I'm an open book, so I will go anywhere you want to go. So let me give an example. This is when I started to realize that it was kind of a trauma response. I have a really good friend of mine that I did a podcast interview with about four years ago, when I first, first started my podcast, he's one of the first people that I met in the personal development space, and one of the reasons we connected is because we had so many similarities in our life. So if you took away our names and our identities and our genders, and you looked at just the dots that were important to our identity, we both had a history of suicide in our family. We both lost our dads at the age of 18. We both had siblings that we felt like relied on us. There were these things that were identical to who we were, yet I went to law school and he went to jail. He became a drug addict. He has turned his life around now, and he's clean and sober, yet people look at him and they say you're such a screw up, and people look at me and they say you're so successful. What they don't realize is we were numbing the same thing. Academic accomplishment was my numbing mechanism. If I did enough, if I focused on something else, then I wouldn't have to feel what I was going through. And I think that we fall into this trap of thinking that because our and I'm really careful when I compare this, because our addiction is socially acceptable. We convince ourselves that it's healthy, right? But it's not. We're still numbing. If you're I mean, obstacle course racing that I did for a really long time was a numbing mechanism for me when law school didn't work. At some point in time, we get to feel the feels. At some point in time, we get to just be human and be enough without feeling like we need to be or do or become something more when we feel that way, when we feel like I am enough right now, then the things that we want to do and become become additional exciting opportunities for us, instead of the thing that is going to fix us or heal us. And I think that's the difference. So when we, when I look at law school as a trauma response, the only reason I can say that it was one is because I didn't go to law school because I wanted to go to law school. I went to law school because it was supposed to fix or stop the pain of something, and anytime we do one thing because it's supposed to make us not hurt, I think that there's some trauma in there, and that doesn't mean it's a bad thing. It just means that we get to take it for what it is.Lesley Logan 22:46  Yeah, I think, my yoga teacher was I interviewed on my podcast, and his he was talking about, like, everyone's label things as good and or and bad. And he's like, that's just not really how it works. He's like, you can't have happiness without sadness. You can't, like, all these things have to exist for you to feel happy. You have to have felt pain. Like, that's the only way you can do it, which I think is really interesting, that we were taught like, success equals happiness and happy people don't feel pain. That's not true. But he also said, like, you know, in our society, we tend to think, oh, someone who drinks wine at the end of the night is numbing, and that's bad. But actually, like, there's been a lot of people who have even said like Mindy Pells, he said it there's someone else who's like, if that glass of wine helps you relax after a hard day and allows you to connect with your family, allows you to talk to them and to be fun, it might not be bad. Now, if it's you're doing it every night, too numb from the pain of work and also ignore your family, then it's not really serving you. Then it's so like, we do have responses to things, and as long as we're evaluating like, how is this actually serving us? Is it serving us? Is it actually serving the people that we say we love? Then we can't we need to stop being so hard on ourselves about some of the things that we're doing and that some things that we might not deem healthy aren't really healthy. Because I actually really liked that you told that story. You know, I have a real, after living in L.A. and living around unhoused people for as long as I did, just it's really, it's like nails on a chalkboard when someone says that they're lazy, why don't they go get help? Why don't they use resources? And it's just like we have no idea what their life was that led them here. Most people who are mentally healthy do not choose to live on the streets. You know, like, most people.Amber Fuhriman 24:27  And only that, like, I love that we went here, and I'm gonna piss some people off here in just a minute. So remember, you love me. I just did a keynote in Nashville in March, and my keynote is, every victim needs a villain, and it's so easy for us to look at people who live on the street as being a victim and be the person that's like, why don't you do this, or, why don't you do this? What about the person that wakes up pissed off at their job every single day and doesn't take control of their life? What about the person that wakes up and doesn't run their business the way that they want to do or that they could in order to make more money? What about the person that wakes up without good relationships with their family and then allows those relationships to destroy them inside? Because they have a roof over their head, doesn't mean that they're any less of a victim than anybody else. So we get to sit back and say, yeah, it's really easy for us to sit here and judge this type of victim, because we can look at them and we can identify that they are not societally acceptable. But your type of victim, whatever it is you're a victim of, because I promise you, every single person is a victim of something. It's a lot less easy for us to look internally and say what am I not taking control of in my own life?Lesley Logan 25:40  Yeah, Gosh, what a great TED Talk. And also, like, I think, like, what came to my mind is, like, a lot of people are like, well, my problems aren't as bad as so it's not that big a deal.Amber Fuhriman 25:50  And that works double sorted wise, right? Yeah, because, number one, my problems aren't as bad as this, so I don't need to deal with them. It's really unfortunate because the person who is living unhoused didn't wake up one day and live unhoused. There were not that bad problems that started it right. But second of all, the other side of that is when it comes time to become something great we also use that to say, well, my life didn't have the transforming moments because my problems weren't that bad, so I don't have anything to share with the world. So we get to just stop comparing ourselves in general, and say there's this thing that I don't like about what's going on right now, and regardless of whether somebody else has it worse, I still get to deal with this thing. And I want to tangent just a little bit, because you mentioned something earlier that I want to make sure that we dig into, which is the success happiness thing and it's toxic.Lesley Logan 26:46  You're reading my mind. Yeah, we're going here next.Amber Fuhriman 26:50  Toxic happiness and toxic positivity culture that some people live in, like I absolutely despise affirmations, the way that they are traditionally taught, which is stand in front of a mirror and tell yourself you're pretty until you believe it. Because this fake it till you make it mentality doesn't work. And if I don't think that I have self-worth, and I don't think I'm pretty, and I don't think like that I'm capable of whatever, then standing in front of a mirror and lying to myself about it isn't going to do a goddamn thing, except for convince myself I'm a liar, right, right? Lesley Logan 27:21  Well, the brain doesn't like distance, so you can't, that's why this is not called fake it till you make it, right, like, that's. Amber Fuhriman 27:26  Yeah, which I love. I love. So we get to pay attention to what that voice is. When you stand in front of a mirror and you say, I can have a seven figure business. I can have an eight figure business. What does that voice tell you? Because instead of just telling that voice it's wrong. We get to understand where does that voice's beliefs come from, and heal whatever that is that makes us believe that. So, and I'm not saying like so, the best way that I've ever seen affirmations done is to say this is who this is what I want to accomplish. This is who I need to be in order to accomplish it, and this is who I think I am now, so that you can see the gap between them to become it, and then your affirmations become things about yourself that you are in control of, that you are committed to being in order to level up to that next step of your life. So that's the first side. The other side is this toxic positivity and happiness. Like, if somebody else looks at me and says just think happy thoughts. I'm going to shove them through a glass window. Like, so I want people to hear this, because especially in the clickbait side of personal development, there's like, just feel better about yourself. Yeah, that's great. Like, thanks for the million dollar advice. Lesley Logan 28:38  It's like when someone says, well, you know, calm down. It's like the same, the same visceral response happens, I think, like, there, as we know, as you and I know, on the other side of things, yes, you can always look back on a rear view mirror and go, that shitty situation was a great thing to help me pivot. But while you're in the shitty situation, what you don't need to hear is just think happy thoughts. This is going to be great, like this is no no one needs to hear that from you. They can come up with that themselves, but at first they do have to feel the feelings of the shitty situation.Amber Fuhriman 29:16  Yeah and when I hear that, so the one for me that really resonates, and the reason I laughed is because when I was suffering from panic attacks, I would love it when people would say, Amber, just breathe. And I'm like, have you ever had a panic attack? I'm telling you, that's what I'm not capable of doing right now. Like, I would love to just breathe. You make it sound so simple. I like it takes every thought that I have in every ounce of focus to get air in my lungs right now. So just breathing doesn't seem as easy as you make it sound, but I think the other side of this just think happy thoughts, comment that you made is it makes us feel like we're doing something wrong, or that we are wrong because we're not okay. And it is okay to not be okay, it's just not okay to stay not okay, right? I got a. Water bottle at a conference I went to once that said nobody drowned by falling in the water. They drowned by staying there. So like we get to acknowledge like I'm not okay right now, how long am I going to allow myself to not be okay, and where do I need to be and who do I need to be around in order to be okay? So in this, in this vein, I encourage all of my clients to create an SOS list. And I actually encourage them, if they have an iPhone, to go into their text replacement and come up with an SOS phrase and replace SOS with their SOS phrase. So for example, mine is, I'm stuck at the airport because my so my SOS moments are normally overthinking. And I remember talking to a good friend of mine, and I was venting about what direction I was going to take my business. And I was tired of constantly feeling like I was having the same conversations about growth and not taking action and all the bullshit. And I said you know what I feel like? I said, I feel like I'm stuck at the airport. And she says what do you mean by that? And I said, I feel like somebody has given me an all expense golden ticket, paid vacation to anywhere that I want to go in the world. All I have to do is pick the plane that I'm going to get on. But instead of actually choosing a plane, I'm standing in front of the departures board looking at which one that I want to do, over analyzing every decision, and then I become Tom Hanks living in an airport, right? So for me, any choice I made would be a better choice than what I'm doing right now, but I'm so overthinking it that I can't express what I want. So I think that what's important is when we're in those moments we are sometimes so in our thoughts that we don't know how to ask for help. So if you have that close knit group of friends that you can say you are on my SOS list. If I text you and say I'm stuck at an airport, I am in my shit. So whatever your phrase is, what you'll find, and what's beautiful is that the moment you send that message, your brain knows that it's okay and you will normally have the answers that you're looking for before they even call you back. It's that decision to ask for help that allows your brain to say, okay, now I can see solutions. So if you if you find yourself in those places, pick two or three people, reach out to them, get their permission, I'm going to put you on what's called My SOS list. This is my SOS phrase. This is what it means to me. If I ever send this to you, it just means that in that moment, I really need somebody to check on me because I don't know how to ask for help.Lesley Logan 32:32  Oh, my god, that is so good. And I love that so much, because it makes me think of like Brené Brown said, like, I have five people. I have a name of five people in my life whose opinions of me matter, and they know that their opinions may matter, and if I have bad feedback or something comes up, I look at that list and it's like, okay, well, they're they're not my five person list. So who are they? So it makes me think of that. It's like having these lists of people that can help us, because it is, it is hard to fall in the water, not judge yourself for falling in the water, not get frustrated that you're back in the water and then, and then you're like, okay, I get to feel my feelings, and then somehow it gets becomes a habit, and you're still in the water, right? Like, so I really do like that like, we get to fall in the water, we can actually feel these feelings, and then when we're ready to get up and ask, like, we have a way of asking for help, which isn't like, I need help right now, because that is so the recovering perfectionist in the world, like that is like you that's like a that's a four letter word is I need (inaudible). Amber Fuhriman 33:30  Yes. Well, because a lot of this perfectionist thing comes from, you know, everybody's different, so I hate lumping behavioral traits into this is where they come from, but I've seen some trends, and a lot of it comes from believing that we had to be something in order to be valued and loved and worthy of connection, right? That just ourselves wasn't, so if we are imperfect, that means that we're unlovable, and I find that there's a lot of that connection between perfection end. And then the other thing that I love right now is the word clarity, that, because I see that everywhere, and I remember my coach telling me. Lesley Logan 34:10  (inaudible) having an authentic moment, clarity is. Amber Fuhriman 34:12  Yeah, yeah. Like my coach kept saying, so when are you going to take action? And I said, I just need some clarity. Just need some clarity. And I didn't realize how much I said it, and I'll never forget her telling me, Amber, you realize clarity is just the word perfectionist used to not use the word perfection. I'm like, I hate you right now, and I love you.Lesley Logan 34:29  I have a coach who said certainty is perfection in disguise. I'm like, fuck you. You're right. Like, like, I need it. Amber Fuhriman 34:39  I hate it when you're right. Lesley Logan 34:41  Yeah. You're like, I know that. I knew that. Amber Fuhriman 34:44  So, there's this, there's this video. This is what I feel like when I talk to my coach sometimes, there's this video of a little boy. I'll have to send it to you, and you can put it in the show notes. It's hilarious. A little boy, and you know those slides that we grew up with, like, not the safe ones that kids have today, but the metal ones that you were either going to burn your ass on when you go down, or you were going to end up bruised because you went so fast that you hit the gravel. Yeah, we didn't have those soft, padded, black, safe surfaces that kids get now. So I was watching a video of this little, maybe six year old boy, and he's walking towards this death slide that we grew up with, and he's carrying a blue toboggan behind him, and you can see that in his little six year old boy brain, he's going to climb up the stairs of the slide and ride the toboggan down this metal death slide. And his mom's videoing, and I love this so much, because his mom says, if you're going to be stupid, you better be tough. And his response is, I know you told me that lots of days. And so like I feel like every single time my coach says something to me that makes sense, I'm like, you tell me this all the time. I know I'm still going to take my blue toboggan up my death slide and figure out how this works in my own damn choices. And then you and I are going to figure out how to fix the outcome, right?Lesley Logan 36:07  Oh, my god, please send it. We have to link it. And also it's, it's, well, I mean, so as applied instructor, I was teaching someone in my group who's in my mentorship program who's trying to up level her teaching, and I was giving her some breakfast, like, I know, but like, I should be able to do it by now. And I'm like, okay, hold on. Like, I know that you know what the exercise is supposed to look like. I know that you've been doing this for years, and you, your body has been able to cheat its way through this. And I also know that you signed up to no longer do that. The problem is that your body wants to do the easiest thing, because it's just that's it's trained to conserve calories. It's literally trained to conserve calories. So we know that the new way, the better way, the more the stronger way, the more connected way is better. But to rewire our brain to do it that way, to do it that way is going to take more calories. So our body wants to do the easiest way. And I think, like us, you know, use clarity or certainty or have these other the perfectionist person of us is like, okay, I'm not. I'm going to work on being imperfect. And then our brain's like, oh, look at this thing over here. This is a great way to, like, hide out and take notice, because it's harder, it's more calorie-consuming. It's more awareness. It requires more thought to actually not like, to actually live in that imperfect place, and like be willing to make a mistake or be willing to get on the wrong flight, or be it requires more calories. So our brains and bodies are very good at sneaking around and taking shortcuts.Amber Fuhriman 37:41  Yeah, I love it. And one of the things that's coming to my mind right now, and I think I'm going to go do this. I've never done it before, and I think I'm going to, and I would encourage some of your listeners to do it and let me know how it goes. I want to leave my house without a plan one day, and I just want to, like, find out where I end up. And maybe, since we're both in Vegas, we can leave our houses without a plan together and just figure out what choices present themselves to us and where we end up when we don't have a expectation of how our day is going to turn out.Lesley Logan 38:12  Okay, we're, we're setting a date to do this. I have three months in town, so let's set a date where we do this, and then, and then we'll have a date the next day to talk about it.Amber Fuhriman 38:21  To talk about it, right, like, what opportunities do we miss? And I'm not telling people they shouldn't plan like my my schedule is like, completely planned out because it's important to but I also think that every now and then we need days where we just figure out where we would end up if we didn't have expectations about what the day would look like, what would we say yes to, and what opportunities do we miss when we're so focused on something else?Lesley Logan 38:46  Because, I mean, like when we go on vacation, some people can't have a vacation day that's not over planned. My husband, I went on vacation earlier this year after our big tour. Our tour was 8000 miles, like 22 cities, 47 events. Like every day is planned out. Otherwise we don't make it on the tour on time. So we have a vacation that's planned after every tour. And I took him to this hotel I love, and we literally laid by the pool, and I got so I read two books, and I got so bored. I was okay, I'm really bored now. It'd be a good time for us to, like, do something else. And he's like, what do you want to do? I'm like, I don't know. Why don't we just drive into town and see what we see. And like, had the best time wandering around a town, you know. But like, like, we do this when we're on vacations, ideally, you relax and you have but like, we don't ever do it like, on a on a day that normally we planned out or in our own towns. It makes me think of artist dates I'm in. I love it.Amber Fuhriman 39:35  Yeah, let's do it. I also want to share for those of like, because we've talked so much about perfection, I love, and I would encourage, if your listeners are artistic, they can they can do this, or they can go, like, find a picture on the internet. But whenever a friend of mine or a client of mine talks to me about perfection, I'll ask them to introduce me to their unicorn, and they'll be like, what are you talking about? And I said, Well, if we're gonna talk talk about things that don't exist, then we might as well talk about unicorns, right? So, like, just think about, like, we would never say, I can't go do something today because I have to take care of my unicorn. Everybody would be like, that is out, like, that's so dumb. Like, unicorns don't exist. Exactly, exactly, my friend.Lesley Logan 40:20  Okay, I have one more question, because I would love, I mean, I get, I feel like I get this asked all the time, and we brought up success, enough like, how, how do you define success now? Because I'm assuming it's changed since it's no longer get rich to be happy and not feel pain.Amber Fuhriman 40:38  Yes, it has absolutely changed. Yeah, freedom, which I know really isn't a definition. I love when people define words with other non-definable words. So I'll go a little bit deeper on that. For me, I love knowing that if I wanted to pick up and go to Nashville for a month, I can pick up and go to Nashville for a month if I have a friend who needs me, or if my family needs me, I my uncle passed away, or, I'm sorry, my cousin passed away in August, and I was able to just go stay with my aunt for I call him my uncle. This is why it's so hard. They're so much older than me. But either way, I was supposed I was able to go stay with his wife for a little bit and not have to worry about work, because I could travel so location, freedom and independence is so incredibly important to me, and then feeling like I'm in control, you know, not necessarily not having responsibilities. One of my coaches quotes that I steal from her all the time, so I'll give her credit, is choices of powerful things, suffering is always optional. So when I step back and I say, whatever happened today, I was in complete control of my choices in how I spent my day. So if I am not happy with the way my time was spent, then I get to look at my choices to determine how I'm going to avoid repeating that again in the future, where did I spend time that I didn't want to spend time? So time and location freedom is my definition of success right now. Lesley Logan 42:08  I do love that. I do love that. Okay, well, we could obviously talk for hours. We're gonna take a brief break, and then we're gonna find out how people can find you, follow you, work with you. Amber Fuhriman 42:15  Sounds good. Lesley Logan 42:16  All right, Amber, where'd you like to hang out? Where are all the places people can hear your amazing words of wisdom more.Amber Fuhriman 42:24  So first of all, the I have a free Facebook group, which we are revitalizing. It's been pretty dormant for a while, and I'm committed to changing that. So if you want to be a part of that revitalization, called the Break Your Bullshit Box Community on Facebook, so you can go check that out there, other than that, socials and the book and all of that stuff is on my website, at successdevelopmentsolutions.com.Lesley Logan 42:49  Amazing, amazing. Okay, you have actually given us so much. There's a few things I'm like, well, that's a Be It Action Item. Well, that's a Be It Action Item. But for the for the bold, executable, intrinsic, targeted steps people can take to be it till they see it, what do you have for us? You can take from what we've already gone over, or you can add more. Amber Fuhriman 43:04  Yeah, so I think the first thing that I would say is, if any of your listeners are interested in taking that next step, I do have an online 90-Day Success Jumpstart Training that starts to get you into some really actionable steps. So if they're interested in that, they can go to jumpstart.successdevelopmentsolutions.com. The actionable piece that I really want to leave people with is an understanding that you have complete control, like you make decisions every single day, whether you realize you make decisions and if there is anything that you are not 100% happy with in your life, then we get to dig into what decisions you're making to create that, because avoiding making a decision is still a decision. So what choices are you making? And how can we make different choices? So that's the actionable piece I would leave them with. Lesley Logan 43:54  Love, love, love. Amber, so fun. Okay, we have a date to make about our unplanned day, and then also a date just to be in person. You're wonderful, amazing. You guys, share this with a friend who needs to hear it. Share this with that people pleasing friend who doesn't realize that they are. They won't know that we told them to do that until they get to this part. And then, yes, that was for you. And make sure that you share any takeaways with Amber or the Be It Pod. We want to hear from you. We want to hear what your takeaways are. And until next time, you know what to do, Be It Till You See It. Lesley Logan 44:23  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 45:06  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 45:10  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 45:15  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 45:21  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 45:25  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Is AI making your marketing smarter—or just noisier? In this high-value episode, Rory Vaden sits down with Sara Nay, CEO of Duct Tape Marketing and author of Unchained: Breaking Free from Broken Marketing Models, to decode how AI is transforming small business marketing—for better and worse. Drawing from nearly two decades of agency experience, Sara reveals why most marketing fails before it starts, how strategy still reigns in an AI-driven world, and why outsourcing without understanding is a costly mistake. You'll discover how to stop the chaos, structure your strategy, and use AI as an elevated assistant—not a replacement. Whether you're overwhelmed by tools, unsure how to use AI authentically, or just want to get better results with less waste, this episode is your blueprint. This is a must-listen for any small business owner, marketer, or executive who wants to stay human and competitive in a rapidly changing digital world.

In today's marketplace, it seems the best teachers, trainers, and guides must also become performers. We call it “content creators” and if you're not devoting half or more of your time on camera or writing and posting memes, you just won't get any traction. And I find many of the best teachers, trainers, and guides are not naturally the performing type, and they don't want to be. And if they try, it might be embarrassing. So the gap grows between them and the performers who are grabbing the spotlight, getting the attention, and quite possibly selling an inferior offering. What do we do? My guest today is an expert in the world of personal branding. Rory Vaden. I've known Rory for about a decade and watched him become one of the greatest influencers to the world's greatest influencers. His expertise is in studying the psychology of influence – which he defines as the ability to move ourselves, and others, to take action. He's become a personal advisor to many of the world's biggest personal development influencers including: Lewis Howes, Ed Mylett, Amy Porterfield, Trent Shelton, Jasmine Star, Eric Thomas, Dr. Caroline Leaf, John Maxwell and more. He is a very in demand speaker and best selling author. His business, Brand Builders Group, has grown to be a powerhouse for personal branding. But you are about to hear a very sobering conversation. You will hear Rory admit that much of the marketing game today disgusts him. And, if we have something of value, we don't need to become something we are not or do things we don't agree with, but we do need to care enough about helping people that we are willing to play the game to a degree. Even if it's not totally comfortable for us. His new book is titled, Wealthy And Well Known: Build Your Personal Brand and Turn Your Reputation Into Revenue. We talk through some of my frustrations, talk about options and solutions, and in the last quarter of the show talk about the necessity to be primarily known for…one thing. And how he believes you are most powerfully positioned to serve the person you once were. You can get Rory's book, Wealthy & Well Know, totally free, if you'll go to freebrandaudiobook.com/kevinmiller Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you build a million-dollar network—without being transactional or fake? In this powerful episode, Rory Vaden sits down with Selena Soo, USA Today bestselling author of Rich Relationships and a master of high-leverage connections. Together, they unpack the hidden frameworks behind building meaningful, financially abundant relationships that accelerate your personal brand and business success. Selena shares her signature “6 Circles of Connection” model, the five rich relationship types every expert must cultivate, and the concept of breathtaking generosity—a game-changing mindset that redefines what it means to give. You'll learn: How to move from casual connections to career-changing alliances The subtle difference between being generous vs. transactional How to connect with high-level influencers (and actually be remembered) Why nurturing your network is more critical than ever in the age of AI How to use a “generosity fund” to scale your impact and influence This episode isn't just about being liked—it's about becoming unforgettable to the people who matter. Whether you want more clients, more speaking gigs, or simply deeper support in your life and business, this conversation is your roadmap.  

“Service to others is the rent you pay for your room here on Earth.” — Muhammad AliRory Vaden is a New York Times bestselling author, Hall of Fame speaker, and co-founder of Brand Builders Group.As the world's leading expert on personal branding, Rory helps people clarify their message, amplify their impact, and turn influence into income.Rory's work has been instrumental in guiding the careers of top performers like Lewis Howes, Ed Mylett, Amy Porterfield, and Eric Thomas. His TEDx Talk has 5M+views, and his new book Wealthy and Well-Known has just been released.In this episode:• How to build an influential personal brand, regardless of profession.• The biggest mistakes people make in sharing their story.• What's stopping you from achieving financial freedom.• Why the secret to happiness is in being of service to others.

What if one random podcast episode on a Tuesday completely changed your career trajectory? Agne Maria Moa is a content strategist at Notus, one of Europe's leading personal branding agencies, where she helps founders build their LinkedIn presence. Her journey started when she accidentally listened to a podcast by Rory Vaden about how personal brands impact sales. The next day, she posted her first piece of content. While still a university student in Lithuania, Agne worked unpaid for six months at an early-stage agency while her peers worked as baristas. Agne takes a different approach that goes beyond chasing virality. She's learned that breakthrough comes from pushing through when you have zero engagement and nobody's responding. She starts with deep interviews to understand clients' backgrounds and goals before creating anything. Rather than copying what works for others, she helps founders figure out what makes them unique and builds strategies around their personal experiences. This conversation gets into building a personal brand from scratch. Agne shares how she dealt with impostor syndrome as a student with no experience, why she did things differently when everyone questioned her, and how focusing on value attracted opportunities.  Key Takeaways: Do Something Different to Build Success. Building an extraordinary life means doing what others aren't doing, even when it feels uncomfortable. Push Through the Uncomfortable Period. Breakthrough happens after you gain momentum, but you have to keep posting when nobody's engaging. Strategy Before Content. Understand your goals, target audience, and what makes you unique before creating posts or chasing engagement. Personal Stories Beat Tactical Advice. Content that ties personal experience to insights performs significantly better than generic how-to posts. Don't Chase Virality at the Expense of Positioning. High engagement doesn't matter if it positions you wrong or attracts people who won't become clients. Test Different Content Pillars. Mix tactical advice, personal stories, industry insights, and aspirational content to find what resonates. Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR   Connect with Agne: LinkedIn: https://www.linkedin.com/in/agnemokrikaite/ Calendly: https://calendly.com/agne-mokrikaite/30min   Closing thought: "In order to be successful in life, you need to do something completely different to what other people are doing." Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. Shoutout to our Great Sponsors: Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2026! Podbrand Media - Have you ever considered starting your own podcast for your company or brand? Podbrandmedia.com can help. Affordable and effective content creation and lead generation!  

Do you want high performance in your body, mind, and business — without burning out your relationships, health, or time? In this episode of the Influential Personal Brand Podcast, Rory Vaden sits down with Ben Greenfield — a New York Times bestselling author, endurance athlete, biohacker, and entrepreneur — to find out how he built multiple streams of income, deep credibility, and a lasting brand through experiments, science, and sustainable systems. You'll hear: The moment Ben realized he couldn't keep doing everything himself — and what changed when he leaned into digital first. How he turned his fitness knowledge into products, podcasts, and a supplement brand that doesn't compromise on transparency or integrity. The high‑leverage health hacks (light, bio‑timing, grounding, etc.) that give him energy, even under travel and high stress. What entrepreneurs need to focus on beyond training and nutrition to protect their “battery” and perform at their best. This is for mission‑driven messengers who want to be well, be known, and be paid — without sacrificing the things that matter most. Tune in to learn practical, scientific, yet deeply personal advice that you can apply right now. Where to find Ben & what's next: Learn more at BenGreenfieldLife.com or join the Life Network for community, expert access, and tools Ben's using now.

When most personal brands fail to achieve their full potential, it's not because the message isn't valuable; it's generally because the focus is diluted, the strategy is scattered, and the mission gets lost in the noise.  Most entrepreneurs are trying to be everywhere at once, chasing multiple income streams, or mistake branding for self-promotion. The result? Limited results and a message that never reaches the people who need it most. And as you'll hear from today's guest, “The Best Form of Marketing Is A Changed Life.” Rory Vaden is a Hall of Fame keynote speaker, bestselling author of Wealthy and Well-Known (get the audiobook FREE here), and co-founder of Brand Builders Group. His clients include leaders such as Lewis Howes, Ed Mylett, Amy Porterfield, and John Maxwell, and his expertise helps mission-driven messengers turn their reputation into revenue without compromising their purpose. In our conversation, Rory shares why personal branding is first and foremost a spiritual mission, how service (not self-promotion) is the key to long-term success, and why multiple streams of income is the wrong strategy when you're starting out. You'll also learn the five proven ways to monetize a personal brand, why fear is a signal of self-centeredness, and how clarity of mission removes fear altogether. KEY TAKEAWAYS The Best Form of Marketing Is A Changed Life Rory's Definition of Personal Branding  Our Deepest Purpose In Life Is From Helping Others Your Power is Serving The Person You Used to Be Why Most Personal Brands Struggle to Make Money The Law of Reciprocity: You Will Get Paid Eventually How You'll Know If You're Being Self-Centered Why Multiple Streams of Income Is the Wrong Advice When You Focus On Just One Thing At A Time The Five (5) Ways to Monetize a Personal Brand The DARES Framework for The Perfect Business Model How to Get Rory's Free Audiobook Get The Full Show Notes To get full access to today's show notes, including audio, transcript, and links to all the resources mentioned, visit MiracleMorning.com/604 Subscribe, Rate & Review I would love if you could subscribe to the podcast and leave an honest rating & review. This will encourage other people to listen and allow us to grow as a community. The bigger we get as a community, the bigger the impact we can have on the world. To subscribe, rate, and review the podcast on iTunes, visit HalElrod.com/iTunes. Connect with Hal Elrod Facebook Twitter Instagram YouTube   Copyright © 2025 Miracle Morning, LP and International Literary Properties LLC

Rory Vaden is the New York Times bestselling author of Take the Stairs, cofounder of Brand Builders Group, an eight-figure entrepreneur, and a hall of fame speaker. Top 3 Value Bombs 1. A personal brand is the digitization of your reputation; not logos, fonts, or color palettes. 2. Focus beats dilution: one audience, one problem, one message, one monetization, one traffic source, one trust-building asset. 3. You can earn more with fewer followers by serving a smaller audience in a deeper way using 'fractal math'. Get Rory's audiobook for free - Wealthy and Well Known Audiobook Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Gelt - Your year-round tax partner built for entrepreneurs, business owners, investors, and high net-worth individuals who want to keep more of what they earn. Get a personalized consultation and 10 percent off your first year when you mention Entrepreneurs on Fire. Visit JoinGelt.com/eof. Public - Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less. All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA and SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability - verify independently before use. Rate as of 6/24/25. APY is variable and subject to change. Terms and Conditions apply.  

In this episode, Linda McKissack and Dana Gentry share some of their recent experiences, books they're reading, and lessons they've been learning. Linda highlights John Acuff's All It Takes Is A Goal explaining how focusing on past wins and small, consistent steps can unlock momentum when pursuing goals. Dana talks about her family's “digital fast,” the health insights she's gaining from Dr. Josh Axe's Eat Dirt, and practical ways to reconnect with healthier daily habits. The conversation wraps with Dana's session with Rory Vaden, who emphasized that the difference between mainstream entrepreneurs and those who break through is having a clear calling, building a strategy, and executing relentlessly.

#884 How do you build an audience online in a world flooded with AI content? The key to standing out is finding your uniqueness and applying it in the service of others. Information won't set you apart—your story will! In this episode, I'm joined by New York Times bestselling author and personal branding expert, Rory Vaden. He and I explain why your voice, experiences, and struggles are more important than ever in 2025. So, how can authenticity cut through the noise, build trust, and create real connections? Listen in to find out! Rory walks you through his four-part storytelling framework to help you level up your brand and inspire others to take action. From content creation to building communities, we discuss how to leverage AI-powered tools without losing the personal touch that makes all the difference. As Rory says, humanness is the new uniqueness. Join us to learn how emotion can elevate your business! Show notes and more at SmartPassiveIncome.com/session884.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you often feel called to share your story, inspire others and make a greater impact in the world? If so, you are what we call a "Mission-Driven Messenger." The challenge however is that we live in a world that's saturated with information and chock-full of "influencers" making it nearly impossible to stand out from the crowd. Everyone from students to CEOs are scrambling for likes, views, followers, and the ever-elusive "viral breakthrough." Well, If you've ever wondered how to grow your influence, multiply your time, and expand your impact without burning out — you're going to want to tune-into this episode and listen to my good friend and leadership and personal brand strategist, Rory Vaden. He is the man with the roadmap to turn your reputation into revenue by mastering the art of personal branding, standing out in a crowded market, and creating lasting influence. Rory is also the bestselling author of Take the Stairs and Procrastinate on Purpose, along with his latest best-selling masterpiece, called Wealthy & Well-Known. Rory is the co-founder of Brand Builders Group (along with his wife AJ) and one of the top thought leaders in the world when it comes to personal branding and productivity. And in this episode of the IMPACT SHOW, we're breaking down the exact strategies you can start using right now to amplify your reach and live out your calling. Here's exactly what you'll discover in this episode: Why multiplying your impact starts with multiplying your purpose. Rory's “Focus Funnel” — and how it helps you reclaim HOURS each week. The 3 biggest mistakes people make when building their personal brand. How to clarify your message so the right people actually hear it. The connection between self-discipline and true freedom. A behind-the-scenes look at Rory's own faith, family, and business journey. My biggest takeaways from working alongside Rory over the years. Friends, this episode is pure gold if you're a coach, entrepreneur, parent, or leader who's ready to level-up your influence AND keep your life aligned with what matters most. Let's keep chasing greatness, serving deeply, and multiplying our IMPACT. If Rory's words fire you up as much as they did me, please do one of 2 things: 1. Download his “Wealthy & Well-Known” book for FREE below. 2. Share this episode with someone in your world who's building their dream and needs the tools to make it happen. And if you haven't yet, drop a quick review — it helps us reach more people who need these conversations. 3. Please share this podcast on your Instagram story and tag me so I can repost. I love seeing all the Todd Durkin IMPACT Show Podcast listeners around the world: IG: @ToddDurkin @RoryVanden #GetYourMindRight #ImpactShow #ToddDurkin #MindsetMatters #WealthyAndWellKnown #Ep439 #IMPACTShow #Podcast Attention: Get Rory's book for FREE right here: Be sure to get your FREE GIFT from Rory → Grab a FREE copy of his Wealthy & Well-Known book at: https://freebrandaudiobook.com/durkin Trust me — this will change how you think about your time and your calling forever. https://freebrandaudiobook.com/durkin Become a Certified ‘GET YOUR MIND RIGHT' Mindset Coach TODAY!!! If you're a coach, parent, or mentor who wants to raise confident, focused, resilient athletes — this is the course you've been waiting for. The “Get Your Mind Right Mindset Coaching Certification” is NOW LIVE. Built by myself and Andrew Simpson — and powered by TeamBuildr — this certification gives you elite tools to coach the mental game like never before. We cover topics such as: Mental toughness & reset frameworks Real scripts & strategies for confidence and composure Visualization, journaling & breathwork systems Tools you can use TODAY — on the field, in the gym, or in life Plus 2 months FREE in our private Mindset Coach Community This is how you build athletes for life. This is how you create lasting impact through sport. Get certified now at: www.gymrcoaching.com   Ready to breathe in some Mountain Fresh Air? Want to go deeper on business, leadership and life and create even more success and significance? Ready to IGNITE your passion, purpose, and IMPACT? If so, then join me for our 2025 Annual Mountain Retreat in Whitefish, Montana November 13–16, 2025 This 2.5-day retreat is for ALL purpose-driven leaders, high-performers, fitness enthusiasts/professionals, and visionaries who are ready to dream big, expand their legacy, step into their next chapter with clarity and power…and be ready to be IGNITED with more passion, purpose, and IMPACT!! Save your spot NOW at: www.ToddDurkin.com/mountainretreat2025

What if the most difficult parts of your story are the exact qualifications God wants to use for your calling? New York Times best-selling author and world-renowned speaker Rory Vaden joins me for a conversation that will completely reframe how you see your past. He reveals how looking at your past pain, setbacks, and tragedies is the fastest way to find your unique, God-given purpose. Let's go to the Story House!Follow Rory Vaden on Instagram, Facebook, YouTube and his website here. Get Rory Vaden's Bestselling Audiobook Wealthy and Well-Known for FREE! Visit: freebrandaudiobook.com/west

Now on Spotify Video! Entrepreneurship isn't just about launching a product; it starts with building the mindset to navigate risk, rejection, and uncertainty. Before you can turn passion into profit, you need clarity, confidence, and a deeper purpose to push through the tough moments. In this first episode of the Passion to Profit series, presented by Intuit, Hala Taha dives into the mental preparation it takes to build a profitable side hustle or startup. You'll hear from successful entrepreneurs like Mel Robbins, Pat Flynn, and Benjamin Hardy on why mindset, grit, and resilience are the keys to starting a business. In this episode, Hala will discuss:  (00:00) Introduction   (01:20) Clarifying Your Purpose as an Entrepreneur   (07:58) Taking Imperfect Action to Start Your Business   (17:19) Using Discomfort and Fear as Fuel for Growth   (22:11) Embracing Setbacks in Entrepreneurship   (25:08) Committing to Your Vision Without a Plan B Intuit, the maker of TurboTax and QuickBooks, is expanding its world-class network of tax and bookkeeping experts. Whether you want a side hustle or a career pivot, Intuit offers the tools to help you grow as an entrepreneur. Their supportive team, mission-driven culture, and Intuit Academy—a free, self-paced training platform—mean you're set up to succeed, even if you're just getting started. Learn more or apply now at intuit.com/expert. Sponsored By: Intuit, The Maker of TurboTax and QuickBooks. Learn more or apply now at intuit.com/expert.  Resources Mentioned: YAP E344 with Dave Ramsey: bit.ly/5StagestoBuildaBusiness  YAP E353 with Krista Williams: bit.ly/FriendshipIsaBusinessSuperpower  YAP E206 with Benjamin Hardy: bit.ly/_Achieve_Your_Goals  YAP E329 with Mel Robbins: bit.ly/The_LetThemTheory  YAP E359 with Pat Flynn: bit.ly/SurprisingProductivityHack  YAP E294 with Dean Graziosi: bit.ly/PassionintoEntrepreneurialSuccess  YAP E111 with Jay Samit: bit.ly/Future_ProofYourself  YAP E298 with Ginni Rometty: bit.ly/Lead_withPurpose  YAP E239 with Tina Wells: bit.ly/TheElevationApproach  YAP E347 with Ryan Holiday: bit.ly/StoicismTransformsLeadership  YAP E274 with Rory Vaden: bit.ly/BuildPersonalBrands  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Disclaimer: This episode is a paid partnership with Intuit. Sponsored content helps support our podcast and continue bringing valuable insights to our audience. Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Entrepreneurship Podcast, Business Podcast, Passive Income, Online Business, Solopreneur, Founder, Networking

Leave an Amazon Rating or Review for my New York Times Bestselling book, Make Money Easy!Most people stay broke for life because they ignore one simple truth that governs every result in their bank account, relationships, and life. I discovered this after years of struggling as a bouncer, truck driver, and living on my sister's couch, feeling like no matter how hard I worked, financial abundance remained out of reach. The breakthrough came when I learned these seven fundamental laws that shifted everything - from finding a penny worth $4,000 to generating half a million dollars in 30 days through the power of proximity and generosity. These laws will help anyone ready to break free from financial struggle and create lasting wealth by aligning their internal world with external abundance.The Greatness Mindset: Unlock the Power of Your Mind and Live Your Best Life TodayThe Mask of Masculinity: How Men Can Embrace Vulnerability, Create Strong Relationships, and Live Their Fullest LivesThe School of Greatness: A Real-World Guide to Living Bigger, Loving Deeper, and Leaving a LegacyIn this episode you will learn:Why your internal conversation directly manifests your external financial reality and how to shift itThe counterintuitive reason gratitude and generosity unlock more wealth than grinding harderHow to map your financial future using 9 specific questions that create unstoppable momentumWhy focusing on one income stream might make you richer than chasing multiple revenue sourcesThe proximity strategy that generated $500,000 in 30 days from one weekend mastermindHow knowing your role in the pack accelerates wealth faster than trying to be the leaderThe tongue technique that steers your life toward abundance instead of defeatFor more information go to https://www.lewishowes.com/1798For more Greatness text PODCAST to +1 (614) 350-3960More SOG episodes we think you'll love:Rory Vaden – greatness.lnk.to/1792SCDaniel Priestley  – greatness.lnk.to/1795SCBrendon Burchard – greatness.lnk.to/1770SC Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy!Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

In this powerful conversation, Ryan Pineda sits down with bestselling author and personal branding expert Rory Vaden to discuss the new rules of reputation in the AI age. With the rise of artificial intelligence making information more accessible than ever, connection, not content, is the currency that matters most. Rory breaks down why your personal brand is your most valuable asset, how to monetize your reputation without going viral, and why serving a niche deeply will build more wealth than chasing millions of followers.Get access to our real estate community, coaching, courses, and events at Wealthy University https://www.wealthyuniversity.com/Join our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://www.wealthykingdom.com/ If you want to level up, text me at 725-527-7783!--- About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media and has generat...

Speed up hiring with Indeed!Now get a $75 sponsored job credit when you go to Indeed.com/trent Don't overpay for your data plans. Get premium data plans at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mintmobile.com/trent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Sign up for your $1/month trial period at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/trent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ EXCLUSIVE NordVPN Deal ➼ https://nordvpn.com/trent Try it risk-free now with a 30-day money-back guarantee! In this powerful conversation, I sit down with Rory Vaden, bestselling author, speaker, and personal branding expert , to dive into the heart of what it really takes to become both wealthy and well-known. We break down the importance of mastering one thing and how becoming great at it is the real secret to standing out in today's noisy world. Rory shares insights from his new book Wealthy and Well-Known, and we explore practical strategies for building a personal brand that truly lasts. One of the most impactful moments? We talk about why the best person you're qualified to serve is the person you once were. If you've ever wondered how to build your brand with clarity, focus your energy where it matters most, and create real impact , this is a must-listen.