Podcasts about sprout social

JooBee Yeow joined us on The Modern People Leader to talk about why HR must stop overfunctioning and start diagnosing real business problems—especially when revenue is on the line. We discussed how HR leaders can step out of their silo, challenge assumptions, influence revenue growth, and flip the HR pyramid to prioritize high-impact, strategic work.---- Sponsor Links:

Tiffany Stevenson, former Chief People Officer at WeightWatchers and Patreon, joined us on The Modern People Leader. We talked about this being the CHROs toughest chapter yet, how AI is reshaping HR, and what HR brings to the boardroom.---- Sponsor Links:

Priscila Bala, CEO of LifeLabs Learning, joined us on The Modern People Leader.We explored how AI is transforming learning, the enduring role of middle management, and why the most impactful leadership skills are more human than ever.---- Resources Mentioned:

The Friday Five for August 22, 2025: Field Notes on OBBBA, Spotify, and TikTok D. Power Medicare Advantage Member Satisfaction Survey Sonder Health Plans Inc. Termination Short-Term Medical Plan Regulation Update Judge Vacates HHS MA Commissions Lawsuit   Get Connected:

Global venture capital (VC) investment in generative artificial intelligence (GenAI) surged to $49.2 billion in the first half of 2025, outpacing the total for all of 2024 ($44.2 billion) and more than double the total for 2023 ($21.3b), according to EY Ireland's latest Generative AI Key Deals and Market Insights study. The sharp rise in overall deal value comes despite a near 25% drop in the number of transactions for the first six months of 2025 versus the second half of 2024, as VC firms concentrate on more mature, revenue-generating AI companies, resulting in fewer but significantly larger deals. Average transaction size for late-stage deals more than tripled to more than $1.55 billion, up from $481 million in 2024, while early-stage VC rounds declined, and angel and seed rounds saw no change. A wave of high-value investment into some of the most established players has underpinned this record first half of the year, including SoftBank's commitment to OpenAI which could reach $40 billion, xAI's $10 billion funding round, and major investments in Databricks ($5 billion), Anthropic ($3.5 billion), Mistral AI ($600 million), and Harvey ($600 million). Additionally, Agentic AI - which enables systems to perceive, decide and act autonomously - has emerged as a key growth area. Capgemini's $3.3 billion acquisition of WNS and Berlin-based Parloa's $120 million raise, propelling it to a $1 billion valuation, are among the notable deals in this area. While not covered in the data for the first half of the year, the recent acquisition of Irish predictive media analytics firm NewsWhip by Sprout Social is a welcome boost to the local sector. Commenting on the findings Grit Young, EY Ireland Techology, Media and Telecoms Lead said: "GenAI continues to reshape the investment landscape at an extraordinary pace. The first half of 2025 has already surpassed last year, which was also a high-water mark. That momentum is expected to continue and build further into the second half of the year with the launch of new GenAI platforms and their faster revenue generation capabilities. "While there was substantial concern at the start of the year with the launch of DeepSeek that investment in GenAI was likely to trend downwards, the results for the first half of the year point to a very different scenario. We are seeing a clear pivot to fewer but more substantial investments, which are pointed towards more mature companies and platforms that can demonstrate they can deliver real-world impact and return on investment. This growth is being fuelled by rising adoption across industries, high demand for sector-specific solutions and continued innovation in AI hardware, particularly semiconductors. "GenAI is entering a new phase, and the scale of investment reflects growing confidence in its commercial potential. The recent results from the 'Magnificent Seven' underscore how rapidly this technology is being adopted by customers, and we would expect that the investment trajectory is likely to accelerate through the second half of the year and beyond. "It would appear that GenAI has skipped through the traditional 'trough of disillusionment' for new technology adoption quite quickly and has now moved into another upswing cycle." Opportunities remain for Ireland Ireland has emerged as a strong adopter of AI, with 63 per cent of startups using the technology and 36 per cent embedding it at the core of their business models. However, many AI startups are struggling with access to capital and infrastructure. Grit Young says: "In Ireland, the appetite for AI adoption is strong, and we are working with many indigenous and international companies who are already well established on their AI journey. However, for AI startups, the funding environment remains challenging, particularly in the €1 million to €10 million funding space. "Many high-potential startups find themselves in a difficult middle ground, too advanced for early-stage support, yet not quite large ...

Are Car Companies Going Woke?! What It Means for Drivers, Enthusiasts & the Future of Car Culture

This week, we're going into the archives to bring back our classic conversation with Cale Tully, VP of Enterprise & Mid-Market Sales at Sprout Social.Drawing on his 11 years in leadership at Salesforce, Cale joins Ross to discuss three timeless tips for operationalizing deal excellence. They cover understanding the three 'whys' behind your prospect's motivations, maintaining deal momentum through frequent communication, and calibrating deal risk to ensure success.

We were joined by people leaders from Glassdoor, Asana, and Upstart. We talked about the fragmented burnout and how it's hitting people differently, how performance expectations have shifted in the last 6-12 months, and more.---- Sponsor Links:

Jessica Zwaan joined us again to unpack the metrics that actually matter in HR today. We talked about the three buckets of metrics every People Leader should use, why the RANS test is a better way to measure engagement, and the one metric to rule them all (ELTV:CAC). ---- Sponsor Links:

Frieda Möcker, Head of People & Culture at Sastrify, joined us on The Modern People Leader. We talked about the first steps she took to treat HR more like a product, how her team does sprint planning, and why she prefers “NCTs” over OKRs.---- Sponsor Links:

Polish doesn't build trust—personality does. And no one understands that better than TikTok creators, who turn raw ideas into magnetic, shareable content every day.In this episode, we're pulling marketing lessons from TikTok's creative chaos with the help of Rhonda Hughes, award-winning B2B marketing leader.Together, they explore what B2B marketers can learn from leading with authenticity, embracing low-fi experimentation, and having the courage to make something truly original.About our guest, Rhonda HughesRhonda Hughes is a storyteller and connector of people and ideas with 18 years of experience helping brands engage their customers and audiences. She believes in creating value, not noise, and she has a knack for inspiring teams to push boundaries with fresh, fun, relevant content, campaigns, and programs. Rhonda's team's work has earned recognition from Mashable, Business Insider, Hubspot, Sprout Social, KISSmetrics, Content Marketing Institute, and snagged her a spot on North Bay's 40 under 40 “Ones to Watch” list, noted among the “Top 50 Women in Content”, and awarded for "Best B2B Campaign on TikTok."What B2B Companies Can Learn From TikTok Creators:Fun is a strategy—not a distraction. Brands win when they lean into playfulness—not just performance. “The brands that, to me, the companies that feel like they win are the ones that are really always putting their audience in the center and trying to figure out a way to be useful and be human and be playful,” Rhonda says. This kind of joyful creativity builds connection—and makes your brand memorable.Imperfect content is often the most relatable. Audiences don't crave polish—they crave authenticity. “The most engaging content isn't the most polished… you can tell that this was just a creative idea and somebody with their camera and they're rallying the folks internally around how they bring the story to life,” Rhonda says. “And that's part of what makes it so relatable and likable.” Let your audience in on the process, not just the finished product.Iterate like a creator. TikTok's best creators don't get stuck in strategy mode—they test, tweak, and try again. That mindset is essential for B2B marketers too. “TikTok creators are constantly iterating… they've gotta test formats and hooks and trends and sounds, and they have to move fast and be playful with this,” Rhonda says. The takeaway? Strategy doesn't mean overthinking. It means being in motion.Quotes*“You just never know what's gonna work. So you kind of have to be okay with trying and missing and trying again.”*“You want to build content that's gonna resonate with your audience and also be something they want to share.”*“If you're not enjoying what you're making, your audience probably isn't either.”*“It's not about going viral—it's about showing up over and over again.”Time Stamps[00:55] Meet Rhonda Hughes, Award-Winning Marketer[03:37] The Power of Authenticity on TikTok[06:00] Engaging Content Strategies[10:34] Spotlight on Successful TikTok Campaigns[16:16] Creative Marketing Examples[27:28] The Power of Authenticity in Social Media[29:37] The Bravery of Unique Marketing Strategies[30:33] TSA's Unexpected Social Media Success[32:39] The Importance of Fun and Experimentation in Marketing[42:03] Creating Value, Not Noise[43:37] The Utility of Content and Audience Engagement[50:03] Final Thoughts and Advice for Marketing LeadersLinksConnect with Rhonda on LinkedInAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Tiffany Stevenson (Former CPO, WeightWatchers), Jennifer Rettig (CPO, Pendo.io), and Kelli Dragovich (4x CHRO & Co-host of HR Heretics), joined us for MPL Live in San Francisco.We talked about the pressure HR leaders are under, what CEOs are really thinking, and how we can reimagine performance with simpler systems, clearer expectations, and more human conversations.---- Sponsor Links:

Jessica Zwaan joined us again on The Modern People Leader to break down how to hire for a people ops as a product team.She shared the 5 core skillsets needed, the importance of t-shaped talent, and how to use case studies to spot product thinking in HR Candidates.---- Sponsor Links:

Matt McFarlane and Haris Ikram joined us for a live session to break down everything modern HR leaders need to know about compensation—from philosophy and strategy to pay transparency and AI tools. Together, they shared a forward-thinking playbook for tackling merit cycles, aligning job architecture, and driving better employee experiences through data and design.---- Sponsor Links:

Imagine an accounts‑receivable clerk clicking through four different systems just to finish one routine task. Chad Gold sees that bottleneck instantly. Fullstory's newly launched Workforce product maps every mouse‑stroke of such employee journeys, then surfaces friction points so companies can “make them more productive, so they can do even more value‑added things,” Gold tells us.The scene encapsulates the finance leader's thesis: data depth wins. “The companies that have the capabilities to capture the most comprehensive sets of data in a meaningful way are going to win,” he says. That conviction drew Gold—now in his fourth CFO chapter—to the Atlanta‑based behavioral‑data platform. Fullstory records the complete digital experience of each customer, from e‑commerce clicks to SaaS workflows, and feeds the corpus into AI models that flag churn risk or recommend instant actions, such as sending a coupon to a wavering shopper. The result drives revenue and reduces churn, he tells us.For its part, Fullstory has raised capital rounds through Series D and counts Kleiner Perkins, Stripes, Premier, Salesforce Ventures, GV and Dell Technologies among its backers, he tells us. Independent directors Ryan Barreto of Sprout Social and former Atlassian CFO Alex Estevez deepen the bench. After 22 years in finance, Gold values “lines, not dots”—long‑term relationships that provide partnership, not just cash. By pairing that philosophy with a platform built to illuminate every click, he aims to turn invisible friction—whether customer or employee—into the next chapter of growth. Stakeholders across the business will feel the lift, Gold predicts.

Abby Brennan joined us on The Modern People Leader. We discussed the power of ONA as the “shadow org chart,” how it reveals hidden influencers, and why it may be key to building smarter, more connected teams in the age of AI.---- Sponsor Links:

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Georgiana ‘Gia’ Laudi, a strategic advisor, keynote speaker, and co-founder of Forget The Funnel, a consultancy focused on helping B2B SaaS companies drive predictable, recurring revenue through a truly customer-led approach. In this episode, Gia and I will explore why so many companies get stuck throwing “spaghetti at the wall,” instead of researching who their best customers really are. We’ll look at the common pitfalls teams face when relying solely on funnel-based thinking—plus the steps any organization can take to cultivate a thriving, customer-centric culture. Gia will also share highlights from the remarkable work she’s done with various SaaS brands, as well as tips you can put into practice right away. KEY TAKEAWAYS Two years after drafting up a customer experience map for our company, through the lens of the customer, we grew revenue by 900%. We’d aligned the team and the company, and it facilitated more streamlined conversation, more alignment, more understanding cross-departmentally making things much easier. It gave us a tool and a shared language for operationalising around customer experience. A big reason for forgetting the funnel and leveraging a more customer-led approach is through the lens of recurring revenue businesses. Even if you don’t have a recurring revenue business model most businesses agree that customer retention, expanding existing accounts vs finding new customers contains a lot of value. This serves all kinds of businesses very well. Customer research is often equated with long, drawn-out projects that are very costly and leave you with more questions than answers. There’s a lot of resistance when we use the term ‘customer research’, we tend to use the term ‘customer insights’. We use targeted, streamlined and intentional research via ‘jobs to be done’ which reveal meaningful patterns from as little as 10-12 people which can identify what leads people to seek your business out. Not all customers are created equally, you shouldn’t try to serve every customer, narrow your focus on who really, really cares about the problem that you solve, has a high willingness to pay, deeply understands the value in what you provide and would sing your praises from the mountain tops. BEST MOMENTS ‘If you orient your operations around the customer experience it becomes easy to make all kinds of decisions.’ ‘Existing customers are worth more and are less costly to us as a business vs finding new customers.’ ‘Your relationship with your customer does not end with the purchase, it begins with the purchase.’ ‘Early stage companies should focus on one customer and do a really good job, later stage companies shouldn’t conflate all customers into a homogenous group but think of segmentation in a meaningful way so you can still provide high-converting and resonating experiences even for multiple segments.’ ABOUT THE GUEST Georgiana (“Gia”) Laudi is a strategic advisor, keynote speaker, and co-founder of Forget The Funnel, a consultancy specializing in customer-led growth for B2B SaaS companies. With over 20 years of experience in marketing and product strategy, she’s helped high-growth businesses such as Unbounce, Calendly, and Sprout Social deepen customer insights, align teams around customer value, and drive predictable, recurring revenue. As co-author of the book “Forget The Funnel,” Gia advocates a practical, step-by-step approach to uncovering why the best customers buy—and how to ensure more of them succeed post-purchase. Based in Montreal, Gia is passionate about turning real customer needs into clear messaging, frictionless onboarding, and expansion strategies that empower businesses to scale sustainably. She joins Scouting for Growth to share her journey, discuss common growth pitfalls, and offer actionable tactics any organization can use to become truly customer-led. LinkedIn ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers, accelerated over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner. Twitter LinkedIn Instagram Facebook TikTok Email Website This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Jessica Zwaan joined us again on The Modern People Leader to unpack how to structure a people ops as a product team. She shared four ways to build an HR squad, how to use a spider diagram for squad design, and why it's smart to pilot just one squad first.---- Sponsor Links:

Jenny welcomes Tara Mikaelian and Hattie Wilkinson from Sprout Social to unpack the powerful role of social media data in higher ed marketing. They dive into why this data matters, how it connects to institutional goals, and how social media managers can use real-time insights to drive strategy, demonstrate ROI, and advocate for their role. With real-world examples and actionable tips, this conversation offers a fresh take on using social data as a strategic tool rather than just a performance report.Guest Names: Hattie Wilkinson, Senior Solutions Engineer, Sprout Social Tara Mikaelian, Sr. Enterprise Account Executive, Sprout Social Guest Socials: Hattie LinkedInTara LinkedInGuest Bios: Hattie Wilkinson is a social media expert with over 10 years of experience across diverse industries. In her current role as a Solutions Engineer at Sprout Social, she collaborates closely with higher education social teams, leveraging Sprout Social's capabilities to streamline workflows and establish the tangible ROI of their social initiatives. Hattie's passion lies in all things social data and helping social teams navigate the ever-evolving social landscape.Tara Mikaelian is a seasoned social media strategist with over six years of experience driving digital engagement across a range of industries. In her current role as a Growth & Strategy Partner at Sprout Social, she works with higher education institutions to optimize their social media efforts—streamlining operations, unifying data, and demonstrating the measurable cross-institutional impact of their work. Guided by a passion for using technology to empower deeper human connection, Tara is dedicated to helping organizations simplify complexity and elevate their impact. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Bryan Power, Head of People at Nextdoor, joined us on The Modern People Leader. We talked about how the company is navigating its “third era” under the return of co-founder Nirav Tolia. We explored “The Founders Mentality”, embracing an owner's mindset, and Nextdoor's AI bootcamp.---- Sponsor Links:

Jessica Zwaan, COO at Talentful and author of Built for People,  joined us on The Modern People Leader.We talked about “human ops” versus “people ops”, the sprint planning process for her people team, and how nobody gets people ops as a product 100% right (and that's ok).---- Sponsor Links:

Social channel strategy: focus or diversify? Scott Morris, CMO at Sprout Social, shares research on the disconnect between marketer assumptions and consumer social media preferences. Morris advocates for strategic platform diversification based on audience demographics while emphasizing the importance of mastering primary channels before expanding. His research reveals that meeting audiences on their preferred platforms creates more authentic engagement than trying to maintain presence everywhere simultaneously. Show Notes Connect With:Scott Morris: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Taylor Bradley, VP of Talent Strategy and Success at Turing, joined us on The Modern People Leader.We talked about why every HR team needs to create an AI “prompt pantry”, how Turing “AI'd” their way out of onboarding 800 employees in five days, and how to build AI workflows for HR.---- Sponsor Links:

Social channel strategy: focus or diversify? Scott Morris, CMO at Sprout Social, shares research on the disconnect between marketer assumptions and consumer social media preferences. Morris advocates for strategic platform diversification based on audience demographics while emphasizing the importance of mastering primary channels before expanding. His research reveals that meeting audiences on their preferred platforms creates more authentic engagement than trying to maintain presence everywhere simultaneously. Show Notes Connect With:Scott Morris: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Social media response speed vs. accuracy: which matters more? Scott Morris, CMO at Sprout Social, shares research on the disconnect between marketer perceptions and consumer expectations. He reveals how AI can handle routine customer inquiries while preserving brand voice, and explains why an immediate empathetic response often outperforms a delayed perfect answer in maintaining customer relationships.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Social media response speed vs. accuracy: which matters more? Scott Morris, CMO at Sprout Social, shares research on the disconnect between marketer perceptions and consumer expectations. He reveals how AI can handle routine customer inquiries while preserving brand voice, and explains why an immediate empathetic response often outperforms a delayed perfect answer in maintaining customer relationships. Show Notes Connect With:Scott Morris: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Social media marketing faces a growing disconnect between brands and consumers. Scott Morris, CMO at Sprout Social, shares research on how consumer relationships are evolving differently than what platforms intend. He explores the controversial rise of AI-generated influencers, revealing split consumer sentiment while highlighting how younger generations show greater openness to artificial brand ambassadors. Morris also discusses how brands can effectively navigate these changing dynamics to break through increasing social media noise.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Social media marketing faces a growing disconnect between brands and consumers. Scott Morris, CMO at Sprout Social, shares research on how consumer relationships are evolving differently than what platforms intend. He explores the controversial rise of AI-generated influencers, revealing split consumer sentiment while highlighting how younger generations show greater openness to artificial brand ambassadors. Morris also discusses how brands can effectively navigate these changing dynamics to break through increasing social media noise. Show Notes Connect With:Scott Morris: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Social media marketing faces a consumer-brand disconnect. Scott Morris, CMO at Sprout Social, shares research revealing the gap between marketer assumptions and actual consumer preferences on social platforms. His data shows consumers expect personalized responses in DMs when they initiate contact, but resist unprompted brand messages, highlighting how timely, relevant engagement builds loyalty while intrusive approaches damage relationships. Show Notes Connect With:Scott Morris: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Social media marketing faces a consumer-brand disconnect. Scott Morris, CMO at Sprout Social, shares research revealing the gap between marketer assumptions and actual consumer preferences on social platforms. His data shows consumers expect personalized responses in DMs when they initiate contact, but resist unprompted brand messages, highlighting how timely, relevant engagement builds loyalty while intrusive approaches damage relationships. Show Notes Connect With:Scott Morris: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Social media creates a disconnect between brands and consumers. Scott Morris, CMO at Sprout Social, shares research revealing how consumers use social platforms as discovery engines and customer service channels. Brands must balance cultural relevance without chasing every trend, maintain platform diversification to reach audiences authentically, and deliver personalized interactions within 24 hours to prevent customers from switching to competitors.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Social media creates a disconnect between brands and consumers. Scott Morris, CMO at Sprout Social, shares research revealing how consumers use social platforms as discovery engines and customer service channels. Brands must balance cultural relevance without chasing every trend, maintain platform diversification to reach audiences authentically, and deliver personalized interactions within 24 hours to prevent customers from switching to competitors. Show Notes Connect With:Scott Morris: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Molly Sands, Head of the Teamwork Lab at Atlassian, joined us on The Modern People Leader.We talked about Atlassian's latest research on the three things the best teams do differently, the power of unleashing collective knowledge, and why distributed teams have a headstart on AI adoption.---- 

Pat Wadors, CHRO at Intuitive, joined us on The Modern People Leader. We talked about how to find and amplify the golden nuggets of your culture, the three layers of a great employee experience, why you need to “touch the elephant”, and what kids' stories can teach us about leadership.---- 

Jessica Zwaan returned to The Modern People Leader for a deep dive on how her PeopleOps as a Product philosophy came to life. We talked about the early days of the framework, writing her book, and the launch of MPL Build — a new collaboration between MPL and Jessica to bring the methodology to more teams.---- 

Shane Koller joined us on The Modern People Leader. We talked about adopting a product mindset in HR, how Ancestry's people team built their “product roadmap”, and why even great HR programs fall short when they're not connected.---- 

Michele Bousquet joined us on The Modern People Leader. We talked about her career journey, leading with heart, and why HR shouldn't be so complicated.---- 

Michael Walsh, CEO of Cariloop, joined us on The Modern People Leader. We discussed the caregiving challenges facing employees today, how companies can better support working caregivers, and the data-backed insights from Cariloop's Top Needs Report.---- 

Linda Aiello (CPO, DraftKings), Carmel Galvin (CPO, Klaviyo), and Stacey Richey (Global VP, People, Smartcat), joined us for MPL Live in Boston, Massachusetts.We talked about the current state of HR, how roles are shifting with AI, and how they're moving beyond traditional engagement metrics.---- 

Shlomit Gruman-Navot joined us on The Modern People Leader. We talked about her evolution as a people leader and how Miro is making AI learning a priority for employees. ---- 

Brandon Carson, Chief Learning Officer at Docebo, joined us on The Modern People Leader.We talked about the one thing holding companies back from adopting AI faster, why AI makes learning “scaled to one”, and why the future of work isn't about replacing humans - it's about amplifying them.---- 

Emphasizing the importance of being true to oneself and her belief that “B2B doesn't have to be B2Boring,” Jayde Powell brings a breath of fresh air to this sector of marketing.In this episode of Campaign Chemistry, editor Luz Corona sits down with the multi-hyphenate content creator to discuss Powell's unique approach to content creation on B2B platforms such as LinkedIn, Hootsuite and Sprout Social. “Jayde of all trades” elaborates on her strategies for repurposing content, balancing freelance work for brands such as Timberland with her own personal projects, and the payoff that comes with creative freedom these partnerships provide. Powell also discusses the changing landscape of B2B marketing, driven by younger generations who seek more creative and engaging marketing strategies. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Crystal Boysen, Chief People Officer at Sprout Social, joined us for a deep dive into People Debt. We discussed what it is, how to identify it, and specific areas where Sprout Social is focusing its efforts to address it.---- 

Join host Nataraj as he sits down with Aviel Ginsberg, the founder of Simply Measured (acquired by Sprout Social), managing director at Amazon's Alexa Accelerator, general partner at Founders Co-op, and now co-founder of Foundations, a shared workspace and accelerator designed to bolster Seattle's VC ecosystem.About the Episode:This episode explores Aviel's journey through the Seattle tech scene, from his arrival during the 2007 recession to his current venture. He discusses the evolution of Founders Co-op, their investment strategies, and the challenges faced by startups in the Pacific Northwest. Aviel shares insights into his investment philosophy, emphasizing the importance of founders' motivations and the long-term vision for their companies.Aviel also delves into the creation of Foundations, a community-driven space aimed at connecting founders, investors, and mentors. He discusses the need for such an anchor in Seattle's ecosystem and how it addresses the unique challenges faced by startups in the region. The conversation touches upon the changing landscape of venture capital, the impact of large language models, and the future of Seattle's tech community.About the Guest and Host:Aviel Ginsberg: Co-founder of Foundations, founder of Simply Measured, managing director at Amazon's Alexa Accelerator, and general partner at Founders Co-op. → LinkedIn: https://www.linkedin.com/in/avielginzburg/→ Website: https://seattlefoundations.org/Nataraj: Host of the Startup Project podcast, Senior PM at Azure & Investor. → LinkedIn: / natarajsindam→ Twitter: https://x.com/natarajsindam→ Email updates: ⁠https://startupproject.substack.com/⁠→ Website: ⁠⁠⁠https://thestartupproject.io⁠⁠⁠Timestamps:[00:00] Introduction[00:30] What is Foundations?[00:51] Aviel's journey with Founders Co-op[01:21] Navigating the 2007 Recession[03:22] Early days in the Seattle tech scene[03:36] Transitioning from employee to founder[06:46] Founders Co-op's current focus[08:16] Evolving investment thesis[08:45] The art of investing in founders[10:47] The importance of people over product[11:07] Investing strategies and FOMO[14:23] Deal makers and breakers[14:36] The motivation of founders[16:47] De-risking entrepreneurship and motivation[18:56] The rise and fall of first-time funds[20:18] Exaggerated opportunity sizes[21:16] The realities of early-stage investing[22:20] The distortion of valuations[22:57] Winners bias and trillion-dollar companies[23:13] The illusion of constant growth[26:37] The Ally acquisition and Microsoft Viva Goals[27:50] Was the acquisition a fund returner?[28:32] The Clubhouse story[29:23] The importance of knowing when to sell[30:20] The trend of secondaries[30:50] Incentivizing founders[31:25] The future of secondaries[32:50] The vision behind Foundations[38:33] What else does Seattle need?[39:05] The need for pre-accelerators[40:38] Lack of pre-seed funds[41:02] Accessing Bay Area capital[42:41] What are you consuming?[43:14] Podcasts, books, and movies[44:31] What do you wish you knew about investing?[44:39] The long feedback loops of investingSubscribe to Startup Project for more engaging conversations with leading entrepreneurs!→ Email updates: ⁠https://startupproject.substack.com/⁠#startupproject #seattle #startupecosystem #venturecapital #founders #foundations #simplymeasured #founderscoop #amazon #alexaaccelerator #techstars #innovation #entrepreneurship #podcast #youtube #technology #investing  #davidishim #readai #ai #artificialintelligence #meetings #productivity #hybridwork #remotework

In der heutigen Episode von "Influence by Design" geht es um KI und hohe Ziele. Eva Egg, Mitgründerin und CEO von Scripe.io – einem innovativen Tool, das KI-gestützt personalisierte LinkedIn-Posts erstellt bringt eine gesunde Portion Selbsbewußtsein mit in die Aufnahme. Eva hat das Start-up Anfang 2024 mit der Mission gegründet, das Erstellen von authentischem Personal-Branding-Content so einfach wie möglich zu machen. Das sagen viele habe ich ihr gesagt, denn es gibt eine Flut von Tools, die automatiesiert Content erstellen. Eva beharrt darauf, dass Scripe.io innovativer ist als alle anderen. Und so habe ich die 30 Minuten dazu genutzt, um ihr Köcher in den BAuch zu fragen, denn nichts interssiert mich mehr als ein gutes KI Tool ☺️. Und so sprechen wir über die Entstehungsgeschichte, die Herausforderungen und die Vision hinter Scripe.io. Besonders spannend: Wie KI Texte in der individuellen ‘Tone of Voice' analysiert und optimiert und welche Rolle Personal Branding im Marketing der Zukunft spielen wird.Hier ein paar Highlights:KI als Schreibassistent: Scripe.io hilft, personalisierte LinkedIn-Posts zu erstellen, indem es bestehende Inhalte analysiert und sich an den individuellen Schreibstil anpasst. „Wir wollen keine perfekten Texte generieren – sondern 80 % der Arbeit erleichtern und Menschen Zeit sparen,“ erklärt Eva.Von der Idee zum Start-up: Ursprünglich aus der Agenturwelt kommend, erkannte Eva das Potenzial, mit KI den Content-Erstellungsprozess zu automatisieren. „Als ChatGPT rauskam, wussten wir: Jetzt ist die Technologie bereit – und wir müssen schnell handeln.“Personal Branding als Zukunft des Marketings: Eva sieht die Zukunft nicht in klassischen Markenaccounts, sondern im Menschen als Markenbotschafter. „Menschen kaufen von Menschen. Unternehmen, die ihre Mitarbeiter als Creator einsetzen, werden langfristig erfolgreicher sein.“Technologie mit einem Hang Menschlichkeit: Im Gegensatz zu anderen KI-Tools speichert Scripe.io das persönliche Wissen seiner Nutzer. „Wir bauen eine Art digitale Gedächtnisstütze für dein Personal Branding auf, sodass jeder Post aus deinem individuellen Erfahrungsschatz schöpft.“Content-Strategie mit System: Das Tool gibt nicht nur Schreibvorschläge, sondern auch strategische Empfehlungen zur Posting-Frequenz und Content-Mischung – basierend auf realen Performance-Daten von LinkedIn.Mein Gespräch mit Eva war ein Deep Dive in die Platform und ich hab sie natürlich auch selbst getestet. Schon beeindruckend. Ihre Vision, die Hürden der Content-Erstellung zu senken, kann das Personal Branding so wie es heite ist verändern. Das wichtigste für mich ist jedoch, dass am Ende kein Einheitsbrei dabei herauskommt, sondern die viel zietierte Authentizität immer gewahrt wid. Ich wünsche Eva und dem Team viel Glück.Der Podcast Influence By Design Podcast wird durch exklusives Sponsoring durch Tagger by Sproutsocial unterstützt. Hosted on Acast. See acast.com/privacy for more information.

Was hat Jürgen Schmitt, was andere Corporate Influencer nicht haben? Das ist gar nicht so einfach zu beantworten, denn wenn ich es beschreiben soll, dann kann ich eigentlich nur sagen: Seeing is Believing...In dieser Episode von "Influence by Design" erlebe ich das Geheimnis um Jürgen Schmitt von der Deutschen Bank – einem echten Pionier im Corporate Content. Jürgen, bekannt für seinen markanten Bart, pinkfarbenen Hoodie und seine kreative Herangehensweise, hat es geschafft, Finanzthemen zugänglich und unterhaltsam zu gestalten. Als Corporate Influencer erzählt er, wie er mit Formaten wie der 'Expedition Finance' komplexe Themen wie KI, Geldwäsche oder Fake News in verständlichen, snackable Videos aufbereitet. Seine Mission: Wissen statt Werbung – und das immer mit einem Augenzwinkern. Und das geht so:Edutainment statt Langeweile: Jürgen glaubt fest daran, dass Menschen besser lernen, wenn sie Spaß dabei haben. Sein Ansatz kombiniert Unterhaltung und Bildung, um scheinbar trockene Finanzthemen für ein breites Publikum greifbar zu machen. "Ich sehe mich ein bisschen wie die Maus mit Bart aus der 'Sendung mit der Maus'."Herausforderung und Wandel: Nach 25 Jahren auf dem Trading Floor fand Jürgen in der Kommunikation eine neue Berufung. Aus der Not wurde eine Tugend, als er mit einem mutigen Konzept antrat: Finanzthemen als Storytelling-Format zu präsentieren. Heute ist er stolz darauf, dass die Deutsche Bank ihm den Raum gibt, innovative Ideen auszuprobieren.Prozesse hinter dem Content: Jürgen erklärt, wie akribisch die Inhalte vorbereitet und produziert werden. Von der Recherche über Drehorte wie ein 70er-Jahre-Hotel bis zur sorgfältigen Abnahme – jeder Beitrag durchläuft strenge Prozesse, um vertrauenswürdige und relevante Inhalte zu garantieren.Eine Community mit Impact: Jürgen postet seit über einem Jahr täglich auf LinkedIn und hat sich eine aktive und engagierte Community aufgebaut. "Menschen folgen Menschen," sagt er, "und über die Persönlichkeit bringst du sie zum Content." Seine Inhalte regen Diskussionen an und stärken die Finanzkompetenz seiner Follower.Die Zukunft des Corporate Influencings: Jürgen sieht große Chancen für Unternehmen, durch authentische und gut gemachte Inhalte Nähe und Vertrauen aufzubauen. Sein Rat: "Gute Social Media Guidelines geben Mitarbeitern die Freiheit, kreativ zu sein, ohne dabei die Unternehmenswerte zu gefährden."Wir als Deutsche auf LinkedIn können uns bei Jürgen wirklich eine Scheibe abschneiden, denn er zeigt, dass es möglich ist, mit Mut und Kreativität Themen auf eine ganz neue Art zu kommunizieren, selbst wenn ums Geldthemen geht. Ich muss schon sagen, dass ich ein wenig star struck war - passiert mir nicht so oft. Aber Jürgen ist halt ein cooler Typ in pink.Der Podcast Influence By Design Podcast wird durch exklusives Sponsoring durch Tagger by Sproutsocial unterstützt. Hosted on Acast. See acast.com/privacy for more information.

In dieser Episode von "Influence by Design" spreche ich mit Benedikt Baecker von IROIN®. Benedikt ist kein Unbekannter im deutschen Influencer-Marketing – mit über sieben Jahren Erfahrung hat er alles gesehen, von datengetriebenen Analysen bis hin zu komplexen Kampagnenmanagements. Und ganz nebenbei hat er mal so Millionen Budgets jongliert. Hierdie Highlights unseres Gespräches:Warum Daten der Schlüssel sind: Benedikt spricht darüber, wie datengetriebene Analysen die Branche vorangebracht haben und warum es nicht reicht, nur auf Followerzahlen zu schauen. Langfristige Partnerschaften als Erfolgsfaktor: Benedikt plädiert dafür, weg von kurzfristigen Kampagnen hin zu nachhaltigen Beziehungen zu gehen. Für ihn ist Influencer-Marketing "eine Hochzeit und ein Marathon zugleich – man muss kontinuierlich daran arbeiten, wenn es langfristig erfolgreich sein soll."Lernen aus der Praxis: Mit seinem Erfahrungsschatz teilt Benedikt Anekdoten – wie die Zusammenarbeit mit einer niederländischen Influencerin trotz Sprachbarrieren ein Erfolg wurde.Zukunftsweisende Einblicke: In unserem Gespräch beleuchten wir auch den Trendreport 2025 von IROIN®, der Themen wie Nachhaltigkeit und Authentizität adressiert. Besonders spannend: Benedikts Einschätzung, wie Marken trotz sinkender Engagement-Raten relevant bleiben können.KI als Werkzeug, nicht als Ersatz: Benedikt sieht KI nicht als Bedrohung, sondern als Ergänzung. "KI kann Prozesse optimieren, aber echte Beziehungen und Authentizität bleiben das Herzstück des Influencer-Marketings."Dieses Gespräch war für mich wie ein Austausch mit einem alten Freund, der es versteht, den Finger genau in die Wunde zu legen – ehrlich, direkt und mit einer klaren Vision, wie sich Influencer-Marketing weiterentwickeln kann. Was Benedikt auszeichnet, ist sein Blick für die Details: Er sagt, 'Man wundert sich, warum der Abverkauf nicht klappt, aber wenn man mit Creators arbeitet, deren Community nicht aktiviert werden kann, ist das Ergebnis vorprogrammiert.' Eine ehrliche Einschätzung, die viele Marken dringend hören sollten.Der Podcast Influence By Design Podcast wird durch exklusives Sponsoring durch Tagger by Sproutsocial unterstützt. Hosted on Acast. See acast.com/privacy for more information.

In dieser Episode von "Influence by Design" dreht sich alles ums Netzwerken. Und da gibt es keinen besseren Gesprächspartner als Dr. Priscilla Schelp. Priscilla ist nicht nur eine beeindruckende Unternehmerin, sondern auch eine außergewöhnliche Netzwerkerin und gute Freundin. Sie versteht, sowohl online als auch offline nachhaltige Beziehungen aufzubauen. Und das Ganze macht sie mit Methode. Ihre Geschichte ist beeindruckend, denn eigentlich ist sie Akademikerin. Aber in Priscilla Brust schlägt ein Unternehmerherz.Netzwerken liegt nicht jedem und Priscilla widmet mittlerweile einen Teil ihrer Zeit, anderen beizubringen, wie richtiges Netzwerken funktioniert. Dabei ist es aber wichtig, dass Authentizität, Exklusivität und gegenseitige Wertschätzung gewahrt werden. Ganz offen sprechen wir auch über die Herausforderungen und Erfolge ihres Werdegangs und warum echte Verbindungen in der Geschäftswelt so entscheidend sind.Hier sind unsere Highlights:Networking 101: Priscilla erklärt, wie ein starkes Netzwerk – online und offline – der Schlüssel für nachhaltigen Erfolg ist.Event-Matchmaking: Wie Priscilla Exklusivität und Wertschöpfung in ihren Events integriert und warum dies für erfolgreiche Geschäftsbeziehungen so wichtig ist.Die Realität des Influencings: Wir diskutieren über die Herausforderungen des Influencer-Daseins und die Notwendigkeit, authentisch und verantwortungsbewusst zu agieren.LinkedIn als Tool: Warum LinkedIn für Gründerinnen und Gründer unverzichtbar ist und wie es helfen kann, das eigene Netzwerk zu erweitern.Die Balance zwischen Ehrlichkeit und Professionalität: Wie man mit klarer Kommunikation Vertrauen aufbaut, ohne die Professionalität zu verlieren.Priscilla teilt ihre wertvollen Einblicke darüber, wie wichtig es ist, Wissen weiterzugeben und wie gegenseitiger Respekt und Verantwortung das Fundament für erfolgreiche Netzwerke bilden. Ihre Tipps und Strategien sind ein Muss für alle, die ihr Netzwerk auf das nächste Level heben wollen – egal ob Gründer, Influencer oder Unternehmer.Der Podcast Influence By Design Podcast wird durch exklusives Sponsoring durch Tagger by Sproutsocial unterstützt. Hosted on Acast. See acast.com/privacy for more information.

How is AI reshaping the social media landscape and empowering brands to maximize their impact? In today's episode of Tech Talks Daily, I'm joined by Scott Morris, CMO of Sprout Social, to explore the transformative role AI is playing in marketing, customer service, and social media management. Sprout Social, a leader in social media solutions with over 30,000 customers, has been at the forefront of integrating AI into its platform to help businesses of all sizes drive efficiency, improve personalization, and gain deeper insights into their audience. Scott dives into Sprout Social's research on AI and social media, sharing valuable insights into how brands can leverage AI to meet shifting customer expectations. From revolutionizing customer service with real-world examples from Salesforce and Casey's to using AI for advanced targeting, tailored messaging, and automation, this conversation uncovers the practical ways AI is being applied to solve real business challenges. We also discuss how AI is helping organizations create an AI-first culture, empowering marketers with tools that streamline workflows, analyze data more efficiently, and unlock creative potential—all without displacing jobs. Scott shares a glimpse into Sprout Social's recent AI innovations, including tools that generate executive summaries of social media performance, analyze audience sentiment, and assist in crafting impactful social media posts. Looking ahead, Scott offers predictions for AI's evolution in the marketing industry by 2025, highlighting the opportunities for brands to embrace advanced tools, responsible AI practices, and multimedia content integration. Whether you're curious about how AI is changing the buyer journey or looking for actionable strategies to adopt AI in your marketing efforts, this episode offers key takeaways for staying ahead in a rapidly evolving digital world. How do you see AI shaping the future of social media and marketing? Share your thoughts and join the conversation!

Did you know AI tools can generate entire social media campaigns for you in minutes?Have you heard how AI-generated posts are transforming brands like Sephora and Coca-Cola?Are you ready to transform your content creation with AI-driven tools? How could personalized posts on a scale change your business?Are you curious about how AI can handle your entire social media strategy and want to know the secret behind skyrocketing your social media without lifting a finger? This episode is a must-watch!Hey there, tech enthusiasts!