Podcasts about sprout social

Alexis Fink joined us on The Modern People Leader. We talked about how AI is changing work, why org design needs to move beyond boxes and lines, and how curiosity, influence, courage, and better systems thinking can help people leaders design for the future.----  Sponsor Links:

Dean Carter (Best-Selling Author, 4x CHRO, & CEO of Instill)  joined us on The Modern People Leader. We talked about the career pivots that shaped his life, what Patagonia taught him about purpose and play, and why trusting your gut, taking big swings, and doing the right thing can lead you somewhere better than the plan you originally had.----  Sponsor Links:

Churches have never published more content on more platforms. So why does everything feel harder? Today, we'll unpack the state of church social media in 2026 - what the latest reporting says, and what it means for your church online. ============================= Table of Contents: ============================= 0:00 - Intro 1:03 - 1. We've Reached Peak Content 9:53 - 2. Short-Form Is for Discovery, Not Depth 13:13 - 3. Social Media Is Becoming Search 21:25 - 4. Your Follower Count Matters Less 22:58 - 5. YouTube Is Still the Main Event 25:53 - 6. God Is Not Dead - Neither Is Facebook? 31:36 - The Changing Landscape of Social Media 34:49 - What's Coming Next THE 167 NEWSLETTER

D.V. Williams, Chief People Officer from Match Group joined us on The Modern People Leader. We talked about why Match is betting on Gen Z talent, how skills are replacing titles as the new currency of work, and how Match is thinking about flexible mentorship and early-career programs.----  Sponsor Links:

Christy Lake, Chief Administrative Officer at Twilio, joined us on The Modern People Leader. We talked about how AI is changing work, why skills, governance, and human judgment matter more than ever, and how Twilio is thinking about remote-first work, employee experience, and curiosity in the AI era.----  Sponsor Links:

This week, former Forrester Research Director Jeff Clark is back in the studio and joins our host Ian Truscott to discuss a research project from the B2B CMO Project called The New Rules of B2B Marketing in 2026 - How the Best B2B CMOs Are Rewriting the Role. The B2B CMO Project, is a research and community initiative founded by Jon Miller (best known as the co-founder of Marketo) and Sydney Sloan (former CMO of Salesloft and G2) and the report is based on interviews with more than 50 B2B CMOs at companies including Zoom, Salesforce, Nutanix, Snowflake, PagerDuty, and Sprout Social. Jeff and Ian give it their 5 f'in' things treatment, pulling their favorite points from the research, including: The credibility gap for marketing leaders AI as a new capability beyond GEO Prove marketing's value in the language of the board Invest in brand as a strategic asset  Building a marketing team for the next decade. Then, Ian moves to our virtual bar, The Rose and Rockstar, and joins Robert Rose, Chief Trouble Maker at Seventh Bear. They share their horror at an AdAge article that newsjacked Dolly Parton's passing with a very poor piece about what we marketers can learn from her.  So Ian asks: if this is bad newsjacking, what is good newsjacking, and is it still an effective tool for content creators and marketers? Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: The B2B CMO Imperative: 2026 Marketing Leadership Report The Beat Newsletter: Times Like These What Dolly Parton's career can teach marketers about staying relevant (requires subscription) Robert's latest Lens newsletter: Goodbye Yellow Brick Road Robert discussing the Dolly Parton article on This Old Marketing Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license Foo Fighters - Times Like These (Official HD Video) You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Becks Port, Chief People Officer at Okta, joined us on The Modern People Leader. We talked about why AI agents should be treated like digital coworkers, how Okta is thinking about agents on the org chart, and what the future of HR, career development, security, and team design could look like as humans work alongside machines.----  Sponsor Links:

Clare Bonham (Chief Product Officer) and Sébastien Baehni (CTO) from beqom joined us on The Modern People Leader. We talked about how managers can make better pay and performance decisions, why AI should support but not replace human judgment, and what intentional AI looks like in compensation.----  Downloadable PDF with top takeaways: https://modernpeopleleader.kit.com/episode326 Sponsor Links:

Heather Dunn, Chief People Officer at Brex, joined us on The Modern People Leader. We talked about Brex's rapid acquisition by Capital One and how Heather led through diligence, communication, and integration.----  Sponsor Links:

Patsy Mangan joined us on The Modern People Leader. We talked about Scribd Flex, why flexibility only works when it is paired with clarity and accountability, and why Scribd needed the GRIT Performance framework.----  Sponsor Links:

Brandon Roberts, leader of Talent Strategy and Workforce Transformation at ServiceNow, joined us on The Modern People Leader. We talked about how ServiceNow is redesigning HR for the AI era, why every role needs to be mapped for AI impact, and more.----  Sponsor Links:

Kyson Clark didn't speak for the first 17 years of his life. He taught himself to talk off YouTube, got into broadcast journalism, and ended up in front of Gordon Ramsay and Lisa Vanderpump pitching his brand, Kal's Kickin'.We sat down at Cannes and got into all of it. The silence, the comeback, and why he won't pick just one lane. This one stays with you.New episodes every Friday. Powered by Sprout Social.Follow Kyson @thekysonclark and his brand @kalskickin.#SociallyLoved #KysonClark #GordonRamsay #FoodStars #CreatorEconomy #Podcast

Jessica Zwaan joined us on The Modern People Leader. We talked about her first four months at Leapsome, why HR needs to operate more like a product team, and how AI agents, forward-deployed engineers, and flexible HR systems could reshape the future of people operations.----  Sponsor Links:

Molly Graham, Host of WorkLife Podcast & Co-Founder of Glue Club and The Guild, joined us on The Modern People Leader. We talked about career emergence, why fear is slowing down AI adoption at work, and why the future of HR will depend on leaders who can create clarity, curiosity, accountability, and better management habits for both people and AI agents.----  Sponsor Links:

Nobody can do this the way you can do it. That line from Binge is the whole episode.Recorded in a studio at Cannes, Randa sits with Justin Diego, the creator known as Binge, the YouTuber turned producer who built a brand around reality TV culture and calls himself a lore architect. He is funny, sharp, and completely clear on what he is building.Inside: making content that feels like TV, what a lore architect actually is, turning reality TV into a real business built on community, showing up for an intense fanbase without losing your voice, what creators want brands to understand, why creators hold the key to the culture, and the message for anyone at home waiting to be seen.Powered by Sprout Social. New episodes every Friday. Hosted by Randa Quraan. Follow @sociallylovedd and @sociallyloud.

Kate Connor, Chief Operating Officer at Moxie Communications Group, joined us on The Modern People Leader. We talked about how Moxie is adopting AI safely, why leaders should automate low-judgment work first, and how to embed AI into the culture without replacing human creativity, judgment, and relationships. ----  Sponsor Links:

Recorded on the ground at Cannes Lions, Randa sits down with Liz Lathan, co-founder of Club Ichi, the social club for people in events who do cool things and love to talk about it. Liz is one of the most genuine humans in this industry. She welcomes everyone with open arms, and it is exactly why the room she built works.Inside:- The reverse mullet approach to events: party in the front, business in the back- What "Ichi" means and why one moment, one time is the point- How she gets people to board a plane with zero details (yes, Tuscany)- Collaboration over competition, and why you should chill with the gatekeeping- The real difference between an audience and a community- What to hear if you feel alone in your industry right nowPowered by Sprout Social.Hosted by Randa Quraan. Follow @sociallylovedd and @sociallyloud.

Davida Lindsay-Bell, Chief People Officer at Hanna Andersson, joined us on The Modern People Leader. We talked about why AI transformation needs to start with people, how Hanna Andersson operationalized psychological safety, and why trust, learning, and intelligent failure are the foundation for lasting change.----  Sponsor Links:

Laura Fuentes, CHRO at Hilton, joined us on The Modern People Leader. We talked about Hilton's hospitality mindset, why great leaders should operate like great hosts, and how Hilton scales culture, listening, recognition, and purpose across more than 500,000 team members.----  Sponsor Links:

In today's episode, Brock Johnson is breaking down 10 recent leaks and updates about the Instagram algorithm, several coming directly from Adam Mosseri and Meta. He covers why Reels now generate more than 4X the interactions of single-image posts, how average Reel watch time has more than doubled year over year to 8.5 seconds, and what Metricool's analysis of 24 million posts reveals about asking for engagement — including that asking for likes actually gets you 5% fewer likes, while comments jump 203% and saves climb 92% when you prompt for those instead. Brock also gets into the practical tactics you can apply right now: editing comments, reordering your profile, and writing a different caption for each carousel slide. Then he tackles the bigger shifts — Meta's plan to replace 90% of its content review staff with AI, why removing bots from your account could hurt more than help, and why Mosseri says the "best time to post" is a myth despite HubSpot, Sprout Social, Hootsuite, Buffer, and SocialPilot all publishing conflicting windows. Watch On YouTube 

Jessie Zwaan, author of Purpose and Work and Built for People, joined us on The Modern People Leader. We talked about why the old purpose-at-work narrative is breaking, how people relate to work through jobs, careers, and callings, and why HR leaders need to rethink how they build meaning into work.----  Sponsor Links:

Daniel Bay, Chief People Officer at Underdog, joined us on The Modern People Leader. We talked about why HR teams in hypergrowth should stop copying big-company playbooks, how Underdog invests deeply in manager coaching, and why impact matters more than activity.----  Sponsor Links:

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤConnect with Hailey McDonald on LinkedIn to jam on social or anything marketing. Grab Sprout Social's new Social Intelligence Report. And for fun, follow her cat's golf-themed account, Cats Gone Golfing, on Instagram.ㅤEveryone's drowning in dashboards yet trusting the numbers less than ever, which is a strange place for marketing to end up. Hailey McDonald, VP of Revenue Marketing at Sprout Social, makes the case to Jay Schwedelson that social is the last corner of the internet where real people still say what they actually think, which is exactly why flooding it with AI slop quietly wrecks the trust you're trying to build. Stick around for the "Customer Zero" idea, a smart take on whether job interviews should ask about your following, and yes, a cat with a golf Instagram.ㅤBest Moments:(02:45) Death by dashboard, more information than we've ever had and less faith in any of it(04:23) Why social may be the last authentic, unprompted signal left online(05:01) Where the AI volume play stops working and starts eroding trust(10:55) "Customer Zero" and why employee advocacy starts with culture, not a Slack post(13:17) Should a job interview really ask about your personal social following now(18:00) Social intelligence in the wild, catching churn risk before it hits the P&L

Nichole Viviani, Chief People, Culture and Change Officer at Global Payments, joined us on The Modern People Leader. We talked about why culture makes or breaks M&A, how Global Payments aligned 27,000 people through “goals before roles,” and why leaders need to over-communicate through uncertainty.----  Sponsor Links:

Courtney Kolar, Chief People Officer at Neighborly, joined us on The Modern People Leader. We talked about how she helped build an HR function from a three-person team into a 40-person people organization, the People Services 2020 roadmap that created the foundation for scale, and why every company should operate as if it needs to be IPO ready.----  Sponsor Links:

Sunaina Lobo, Chief People Officer at Omnissa, joined us on The Modern People Leader. We talked about why the HR-IT partnership is becoming critical in the AI era, how Omnissa is approaching AI transformation with a small but mighty team, and what it takes to build an AI-first culture while maintaining trust and engagement.----  Sponsor Links:

#369 | It's hard to know what works and what doesn't, what's real and what's not right now. So we tapped 9 B2B marketing pros, all specialists in their area, to share one thing that's produced real results so far this year. Here's how it works: 9 speakers, one play each, two minutes on the clock. When host Dave Gerhardt hits the buzzer, it's on to the next play. The audience votes on their favorites, and the top plays come back for a second round with more detail. 60 minutes of back-to-back insights across demand gen, content, brand, social, product marketing, strategy, and more, featuring plays from senior marketing leaders at companies like Snowflake, Sprout Social, Tekmetric, Lendio, and many more.Timestamps(02:23) - - Nine marketers, two minutes each, one play — welcome to the B2B Blitz (07:23) - - 6x podcast engagement with comic-style clips, Jess Cook (Vector) (09:41) - - Adapting core messaging across different segments, Diane Wiredu (Lion Words) (11:43) - - Turning win-loss research into pipeline recovery, Drew Giovannoli (BuriedWins) (13:28) - - An AI-powered voice-of-customer system built from sales calls, Jonathan Rosenfeld (Hologram) (16:09) - - Treating your internal team like a demand gen channel, Hunter Talpas (Tekmetric) (19:23) - - A revenue-first framework for campaign planning, Hailey McDonald (Sprout Social) (21:27) - - AI messaging tests that delivered an 8x CTR lift, Casey Patterson (Snowflake) (23:23) - - Putting AEs in the ad to build familiarity before outreach, Spencer Rule (Lendio) (25:30) - - Automating LinkedIn ads with Claude Code, Anthony Blatner (Speedwork) (40:51) - - The winning play, round two: AE-led video ads in depth, Spencer Rule (Lendio) Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Patricia Frost, Chief People and Places Officer at Seagate, joined us on The Modern People Leader. We talked about her military-to-CPO journey, how Seagate built Talent Link to unlock internal mobility, and what it looks like to democratize AI across a global workforce.----  Sponsor Links:

Kate Railton, Chief People Officer at Mejuri, joined us on The Modern People Leader. We talked about how Mejuri transitioned from e-commerce into retail, why they've decided to flatten the organization, and the business review cadences and operating model that allow them to move faster.----  Sponsor Links:

Daniel moderated a live panel at Running Remote 2026 with Carmen Amara (Yelp), Brandon Sammut (Zapier), and Vinícius Coelho (Time Doctor) to discuss how AI is reshaping leadership, management, and career growth. ----  Sponsor Links:

Ray'n Terry, Chief People Officer at MOO, joined us on The Modern People Leader to discuss why AI should create more space for humanity at work instead of simply increasing productivity. We talked about balancing business performance with employee wellbeing, rethinking performance management in an AI-powered world, and why leaders must intentionally help people reclaim time, creativity, and connection.----  Sponsor Links:

Healthcare marketing is leaving the glossy, corporate-ad era behind. What patients actually respond to now is real faces, real stories, and real expertise — and that's reshaping who gets a microphone in your marketing strategy.This week, we're breaking down a framework for healthcare influencer marketing built around three distinct buckets, each serving a different purpose: reach, trust, and content fuel.1. External Social Media Influencers (Buying the Audience): This is about borrowing an existing audience. You partner with established creators (lifestyle, parenting, wellness, or condition-specific) to break into demographics you haven't reached yet. The healthcare wrinkle: the FTC and FDA don't play around with disclosure, so #Ad labeling is mandatory, and you'll want to vet a creator's history to make sure nothing in their past content conflicts with your brand. CreatorIQ or Sprout Social both help with exactly this kind of audience and brand-safety vetting before you sign anything.2. Internal Brand Experts (The "OG Medfluencers"): Your own doctors, nurses, researchers, and therapists who are already building an audience bring something no outside partnership can buy: built-in clinical credibility and hyper-local trust. Because they're still employees, they need clear boundaries between personal opinion and your organization's official position, along with genuine support like studio time and compliance help. Tools like EveryoneSocial or DSMN8 make it easy to push pre-approved, legally cleared content straight to your internal team so they can share with confidence.3. User-Generated Content (UGC): Rather than paying for someone's following, UGC means sourcing the raw, unscripted content patients are already creating (recovery journeys, clinic walkthroughs, unboxings) and putting it to work across your owned and paid channels. The one rule you can't skip: a HIPAA-compliant release form before any patient face or story touches paid media. Archive.com automatically captures organic content your brand gets tagged in, while Bounty and Skeepers help you run micro-campaigns for content that's pre-licensed and ready for ads from the start.The takeaway: external influencers expand your reach, internal experts close the trust gap, and UGC delivers the content that actually performs!For more on this topic, check out episode 107: Influencer Marketing in Healthcare.Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Amy Reichanadter, Chief People Officer at Databricks, joined us on The Modern People Leader to discuss her upskilling journey throughout her career, creating consumer-grade employee experiences, and leading through rapid technological change. ----  Sponsor Links:

Cameron Price, Head of People & Talent at Medium, joined us on The Modern People Leader to discuss how people teams can lead AI change management through trust, curiosity, and human-centered design. We talked about AI fluency, balancing innovation with authenticity, measuring employee sentiment around AI adoption, and why humans-first leadership matters more than ever. ----  Sponsor Links:

Nir Leibovich, Product Executive at QuickBooks Workforce, joined us on The Modern People Leader to discuss why HR and finance teams struggle when data lives in silos and how unified systems create better business decisions. Downloadable PDF with top takeaways: https://modernpeopleleader.kit.com/episode306----  Sponsor Links:

Amy Schwartz, Chief People Officer at Wiz, joined us on The Modern People Leader. We talked about why HR alone can't create a high-performance culture, why relationships and influence matter more than HR systems, and why "picking up the trash" - a leadership philosophy she picked up working in casinos - has stuck with her ever since.----  Sponsor Links:

Laura Tomaino, Chief People Officer at Glooko, joined us on The Modern People Leader. We talked about why “People-First” leadership feels harder in 2026 and what it actually looks like to live up to that today.----  Sponsor Links:

Jevan Lenox, Chief People Officer at Writer, joined us on The Modern People Leader. We talked about why AI adoption alone is not enough, how companies can use “directed innovation” to drive real business outcomes with AI, and what high performance looks like in the AI era.----  Sponsor Links:

Does everyone on your revenue team actually agree on who your ideal customer is? Daniel sits down with Hailey McDonald, the new VP of Revenue Marketing at Sprout Social, on day one of her new role. They get into one of the most expensive mistakes in B2B Marketing: building campaigns before your ICP is truly locked in across every team. Hailey breaks down why most companies are doing ABM in name only, how to tell within five minutes that a team's ICP is broken, and why getting Marketing, sales, CS, and rev ops aligned on a single definition is the foundation everything else is built on. She also explains the difference between ICP and total addressable market, and how pipeline hitting while revenue misses is one of the clearest signals something is off with your targeting. Daniel makes the case that personalization at scale is really just personality at scale, and why the brands that stay consistent with their messaging even under pressure are the ones that win long term. Plus, Hailey's marketing hill she would die on: you can't have demand without brand. If you're looking to actually understand and identify who your audience is, this episode is for you.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Hailey: LinkedIn: https://www.linkedin.com/in/haymcdee/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Kirsten Moorefield, Chief Strategy Officer & Co-Founder at Cloverleaf, Sarika Lamont, CPO at Vidyard, and Sarah Royer, Sr. Manager of People Ops at Nirvana Insurance, joined us on The Modern People Leader for a live discussion on AI coaching. We talked about what AI coaching actually means today, building these tools in-house versus buying, and why career growth will never be a perfect checklist.----  Sponsor Links:

Cara Brennan Allamano (Founder of PeopleTech Partners and former Chief People Officer at Lattice) and Jevan Lenox (Chief People Officer at Writer) joined Stephen at Fix Healthcare Live. They talked about the growing pressure on HR leaders and why modern people leaders need to rethink how they operate in a rapidly changing world.----  Sponsor Links:

Lindsay Jurist-Rosner, Co-Founder and CEO of Wellthy, and Stephan Dolling, AVP of Global Benefits & Well-being at Merck, joined us on The Modern People Leader. We talked about the rising pressures facing working families and what companies can do to support their employees that are caregivers.----  Sponsor Links:

Strengthen your annuity sales strategy with these best practices. Hear takeaways for agents of all experience levels, plus how to download our fact-finder that can help you ask better questions.   Read the text version   Download the Fact-Finder PDF   Get Connected:

Jessica Zwaan, VP People Strategy & Operations at Leapsome and author of Built For People, joined us for another MPL Build AMA. This time we talked about how to redesign your People team if you're running your team like a product team, why metrics like internal promotion retention matter more than traditional HR KPIs, and more.----  Sponsor Links:

Amin Palizban, Co-Founder & CEO of TopicFlow, joined us on The Modern People Leader. We talked about why managers are at a breaking point, how AI is transforming performance management, and what it takes to build AI-native people products that actually support managers in real time.----  Get the AI for Performance Management Toolkit: https://modernpeopleleader.kit.com/aiforperformanceSponsor Links:

If your brand sounds like everyone else's, you're not competing. You're interchangeable.  Claims like "customer-centric," "trusted partner," and "AI-powered" don't do much when buyers hear them everywhere. True differentiation is bold, precise, and hard to confuse with the rest of the category.  In this episode, Drew Neisser brings together Scott Morris (Sprout Social), Gary Sevounts (Netris), and Lesley Davis to explore what real differentiation requires in B2B. They get into how companies clarify their story, align internally, and carry that differentiation from product to pitch to customer experience.  In this episode:  Scott explains why strong positioning only works when the product actually delivers on the promise, and how Sprout is building its brand around "social intelligence for breakthrough brands"  Gary shares how a shift from selling "just another fraud tool" to an "identity trust network" transformed growth, increased deal size, and helped drive a major acquisition  Lesley breaks down how differentiation shows up in a services business, especially in RFP-driven categories, where the real win comes from understanding the problem behind the problem  Plus:  Why pipeline without differentiation leads to smaller deals  How strong positioning starts with customer frustrations  The difference between bold positioning and empty promises  Why differentiation only works when the whole company reinforces it  If you're a B2B CMO trying to differentiate your business and make your brand impossible to ignore, this one's worth your time!  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

James Seechurn, Author of ‘What Pay Costs' and ‘Nothing Left to Take Away', joined us on The Modern People Leader.We talked about why traditional “pay for performance” systems often fail—both because individual performance is hard to measure in knowledge work and because incentives don't actually drive better outcomes. We also explored a new definition of performance centered on innovation, and how companies can unlock it by creating the conditions of autonomy, competence, and relatedness instead of relying on compensation levers.---Sponsor Links:

Claude Silver, Chief Heart Officer at VaynerX, joined us on The Modern People Leader. We talked about why workplace dread is increasing in today's environment, what Claude has learned from Gen Z employees, and how leaders can leave their “heart print” on the people they work with.----  Sponsor Links:

Zachary Parris, who's re-imagining talent development for the AI era at Google, joined us on The Modern People Leader. We talked about how AI is turning HR leaders into builders, why product thinking is replacing traditional HR programs, and how anyone can now create impactful tools without a technical background. ----  Sponsor Links:

Deborah Yount, CHRO at Sutter Health, joined us on The Modern People Leader to share her journey from finance to leading HR at one of the largest healthcare systems in the U.S. We discussed how Sutter reduced turnover by nearly 40%, built a culture of leadership accountability, and scaled employee experience and development across 60,000+ employees.----  Sponsor Links: