Podcasts about Sally Hogshead

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Does the word "sell" make you cringe? If so, you're not alone. Many designers feel uncomfortable with the idea of selling, but what if you could reframe it as inviting or educating your clients into working with you? In this episode, I break down 15 powerful psychological triggers that can help you sell more design services with ease and confidence. These triggers are all about building trust, creating involvement, and showcasing your expertise, so you can stop feeling awkward about sales and start seeing results.   In this episode, I walk you through each of these 15 triggers, explaining how to apply them to your design business. From involving clients in your process to using social proof, urgency, and storytelling, you'll learn how to tap into what makes clients say "yes" and move forward with their projects. And don't worry! Selling doesn't have to feel pushy or salesy. By applying these proven techniques, you'll be able to guide clients to the best solutions and create win-win situations.   IN THIS EPISODE, YOU WILL HEAR: (01:14) How to reframe "selling" as inviting and educating (05:40) Getting clients invested with involvement and honesty to build trust (10:39) Why honesty and transparency build trust and lead to more sales (13:34) Using social proof and authority to position yourself as the go-to expert (15:18) Justifying client investments with logical reasons and exclusive offers (21:02) How authority positions you as the go-to expert (23:51) Instilling confidence with conviction and highlighting the uniqueness of your services (34:03) Sparking client interest with curiosity and offering hope for a positive outcome (36:15) Creating urgency and addressing fear to motivate quicker decisions   MENTIONED IN THIS EPISODE: Triggers by Joe Sugarman Joe Polish website The Genius Network website Sally Hogshead website   When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Sally says: “The goal is not to be better than your competition. The goal is to be different.” This episode is packed with research-based insights that have highly practical applications. To understand Sally's approach and obtain an understanding of your own personality strengths, our listeners can take a free version of the “Fascinate” test at HowToFascinate.com/BrandUSA. Sally Hogshead is a New York Times bestselling author, National Speakers Association Hall of Fame speaker, and CEO of How to Fascinate.

Bestselling author and Hall of Fame speaker Sally Hogshead talks about the value of being a specialist, and how to create your own "anthem".Hear Sally's full interview in Episode 47 of The Action Catalyst.

Bestselling author and Hall of Fame speaker Sally Hogshead breaks down the importance of focusing on differences vs strengths, getting the magic glasses to reveal how the world sees you, being a specialist, and creating your own anthem, and why you don't learn how to be fascinating…you UNlearn how to be boring.

Henneke didn't see herself as a writer. She didn't even think she was creative. In school, English was her worst subject. The next was Dutch, her first language. Henneke never kept a journal, never wrote a poem, never published anything. Later in life, she realised there wasn't that much magic about writing, and discovered a passion that led her to some amazing achievements: - Publishing “Blog to Win Business,” a book that was recommended as a must read for business writers by Inc.com and HuffingtonPost. - Landing an interview with Inc.com and Forbes.com on the topic of seductive writing. - Being named one of “50 Incredible Women in Marketing to Follow” by Search Engine Journal. - Writing for Sally Hogshead, a Hall of Fame speaker. Today Henneke describes herself as an "irreverent writer and educator on a mission to stamp out gobbledygook." Her courses, books, and clean-looking blog -- Enchanting Marketing -- teach both first and second language English writers how to improve their writing skills. What can we all learn about writing, blogging, and engaging storytelling from Henneke? You're about to find out :) (If you prefer watching, here's the link to the YouTube interview - https://youtu.be/_EYrp406itY) HENNEKE'S LINKS - Henneke's LinkedIn- https://www.linkedin.com/in/hennekeduistermaat/ - Enchanting Marketing - https://www.enchantingmarketing.com/ MY LINKS - Better Writers, my weekly newsletter for online writers who speak English as a second language. I share writing tips, insights, and resources to help you do one thing: become a better writer. -- https://fabiocerpelloni.com/private/ - My website -- https://fabiocerpelloni.com/

Episode 2:On this episode of Empower Hour for Changemakers, Hilda will share invaluable insights and practical strategies aimed at helping listeners recognize and leverage their unique talents. Drawing from her extensive experience in coaching and mentorship, Hilda will delve into the importance of embracing one's strengths and abilities, while also addressing common challenges that hinder self-confidence.Hilda Gan, Culture ExpertWouldn't you like to have a place where people feel motivated and engaged to come to work? Well, Hilda knows how to make that happen.Hilda Gan (RN, MHSc, CHRL) is the President and Chief People Officer of People Bright Consulting Inc., an award-winning HR management consulting firm based in the Greater Toronto Area. She has helped leaders of companies and organizations build the foundations for successful hiring, healthy and inclusive work culture and engaged staff. An International Best-Selling Author featured in the ‘Women Who BossUp' series, Hilda is a Fascinate Certified Advisor, using Sally Hogshead's Fascinate® Test to help Leaders and Staff gain confidence in understanding their unique advantages. Managers and Teams are transformed into high-performing teams through the REVUP approach and the Fascination Test.Join us for “Empower Her Hour: Live Support & Tools” every Thursday at 2 pm EST, exclusively on LinkedIn Live!This series is dedicated to fostering a supportive community where women empower women. Each week, we dive into the wealth of resources and tools designed to promote equity, diversity, and career advancement for women in business and beyond.What to Expect:Live Q&A Sessions with Experts: Have your pressing questions answered in real-time by our panel of seasoned professionalsTool Showcases: Discover curated tools tailored for HR, business, and career development that drive equity and inclusion.Career and Mentorship Opportunities: Learn about our Hire Her Job Board and mentorship programs designed to propel your professional journey.Exclusive Consultations: Drop in your questions during the LinkedIn Livestream or email us at INFO@WOMENBIZ.CA to book a complimentary consult. #EmpowerwithanHourSupport this podcast at — https://redcircle.com/empowerhourforchangemakers/exclusive-content

In this episode, Sachin interviews Dr. Betty Murray   Key Takeaways: [1:02] Sachin introduces Dr. Betty Murray, the CEO and Founder of Living Well Dallas, a functional medicine center. Betty is a nutritionist and researcher who has helped hundreds of people to feel their absolute best, so she has had great success and prosperity.   [2:08] Sachin and Betty will focus on Betty's methods for success and prosperity to help you succeed and prosper in your practice and life. Sachin welcomes Betty to Perfect Practice.   [2:52] Betty started her practice 20 years ago. In 2004, she did not find many clients for functional medicine. She bootstrapped her business with her part-time job. She didn't have enough runway to make a lot of mistakes. She had to be more resourceful with her resources.   [4:58] In Betty's clinic today, there are internal medicine, psychiatry, hormone replacement, clinical nutritionists, life coaches, counselors, and diagnostics. At first, her clinic was fee-for-service, and nobody was using coaching because they didn't know its value.   [6:40] Betty had to let go of her belief that if she educated someone, they would find value in her program, and instead, create the value proposition and give it to them so they would find value. If the market is not buying your strategy, your strategy is wrong and you need to rearrange it.   [8:44] Always add value for your client first. When you give value to your customers, patients, and clients, you get rewarded. When you're driving toward a value, and you're giving people what they need and helping them understand what they need, people will value that.   [9:47] When you're starting, the narrower you get with what you're doing, whom you're serving, and what problem you're solving, the easier it is to stand out in that market. Don't go bigger, faster, better and think it's going to be more money. It's complex. Betty has to spend more on marketing than others because she has more avatars. She has to spend more time on staff.   [13:45] Sachin says to keep it simple. Betty adds that if you have this burning desire to have a multi-disciplinary team, recognize that you'd better be a good business person or hire a good business person, which requires a runway of cash flow. It's not a low-paying job.    [14:57] Most of us in healthcare never had business training. Betty had a business degree before she came into healthcare. It's still a concept until you get it into action. Being a 30,000-hour expert comes from experience, not from a book or an education.   [17:09] The Mosaic of Autoimmunity, by Dr. Yehuda Schoenfeld, is a textbook Betty has been studying. It's probably the best textbook to explain the underpinnings of autoimmunity. Regardless of who our avatar is, all of us are going to be in the immune system.   [18:07] 10X is Easier than 2X: How World-Class Entrepreneurs Achieve More by Doing Less, by Dan Sullivan is the business-building book Betty recommends. It is easier and more effective to leapfrog from where you are to where you want to go than it is to make small changes.   [18:52] Betty recommends two personal/financial development books: Disruptor: How to Challenge the Status Quo and Unlock Innovation, by Alex Gonzalez, about innovation. The second book is Die with Zero: Getting All You Can from Your Money and Your Life, by Bill Perkins. It's about not amassing money but using it to do good as you go.   [24:11] Betty tells how she grew her money mindset. As a child, she was determined to work and she falsified her birth certificate to get a job underage. She sees the world as abundant and if she lives in that abundance and does the right things, she will be rewarded for it. She doesn't hesitate to spend money. He husband is cautious so she asked him to handle the finances.   [25:55] Sachin also has a story about going after what he wanted at a young age. He learned to cut hair by watching a barber and then opened a barber shop in his garage. Bety's and Sachin's experiences helped mold them into who they are as adults.   [28:57] Walter Isaacson wrote about Elon Musk, Steve Jobs, and others who have changed the world. None of them had an easy life. Those things that are more difficult for us make us tenacious. Opening a practice outside the traditional medical establishment is also an adversity. Don't keep a Plan B that's easy to go back to. Keep marching forward, iterating, and changing.   [31:33] Whenever Betty is told she can't do something or the world will beat her, that is when it's “game on” for her. That guarantees she would act. Recognize that your challenges are also helpful.   [32:34] Justin notes that success is in doing things differently. Sally Hogshead said that different is better than better. Betty built a large, busy center. At first, she didn't want to be the brand but learned that your brand is you. You have to be part of the brand. One year, Betty spoke 220 times. She showed up everywhere as the owner so people would know about the center.   [34:17] When people leave a practice it's not from what happened but how it was handled. Every part of the customer experience must be planned and managed to make it extraordinary. If there's a problem, own it, fix it, and apologize. Betty's team out-executes everybody.   [35:37] When you want to stand out, look at the non-clinical stuff and double down on it all, from the emails to how the phone is answered. Those things will make up for a world of pain and will make you look better. Most practices shirk that, and people get mad about it.   [36:42] Betty tells about her hiring process. She starts with a matrix of requirements. Betty has a team member do the initial interviews to figure out if the applicant is a culture fit. Betty doesn't want “yes people” but they have to be on board for her strategy. Betty has a “Volkswagen test.”   [38:34] If they pass the culture fit and the skill set, they come in to interview 12 to 14 of the practitioners. Finally, Betty interviews them. If she likes them, they come in for a working day. They get paid for the day and do a final interview with Betty. Betty is slow to hire; and quick to fire. Because of the extensive interview process, Betty doesn't often have to fire.   [39:31] Betty tells about her first hire. It was an administrative assistant. Betty's role was to bring people through the door. She didn't want to spend billable hours doing unbillable work.   [42:09] Betty's last piece of advice: If you're a practitioner, you do not need any more certifications or training to do what you do. You need to do what you are trained to do.   [44:04]  Sachin warns against continual certifications. It's a form of procrastination and it leads to imposter syndrome. The way you build the muscles is by doing the reps. If you get into a situation where you don't know the answer, you have the resources to find it quickly.   [45:17] Betty got her Ph.D. not because she needed it for her business but because she wanted to dig into the research and get better at that, to prove this type of medicine works.   [46:12]  Sachin thanks Dr. Betty Murray for everything that she shared today. Betty mentions her practice Livingwelldallas.com, her website, Bettymurray.com, and her podcast Menopause Mastery. Sachin thanks her for sharing her wisdom.   Mentioned in this episode Perfect Practice Live   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

In today's episode I'm excited to welcome Louise Taylor, a heart-centered marketing expert and a member of our Humane Marketing Circle. Louise brings a wealth of experience from her transformative journey in both corporate and creative realms. In this enlightening conversation, we explore how truly understanding yourself is key to standing out authentically in business. We discuss the profound impact of authenticity in resonating with your clients, and delve into how tools like the Fascinate assessment can illuminate your unique wiring. Join us for this insightful episode filled with practical tips for bringing your true self into your marketing and connecting deeply with those you serve. In this value-packed episode, Louise and I addressed: How Louise left her 20 year Corporate career and had to figure out how to market herself How taking the time to really figuring out who you are and how you're wired is the key to stand out authentically (and it's what we do so well in the MLWH program, which Louise participated in as well) How authenticity gives you deep inner peace and confidence to show up and stand out and resonate with your clients How Fascinate, an assessment created by Sally Hogshead truly helps you understand how the world sees you - and how you're fascinating How to bring this knowledge into your marketing (bring more of you to your marketing, as I always say) and much more... [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded. Quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business Then we'd love to welcome you in our humane marketing circle If you're picturing your [00:01:00] typical facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability what works for us and what doesn't work so that you can figure out what works for you. Instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing circle And if you prefer one on one support from me, my Humane Business Coaching could be just what you need. Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you, together with my almost 15 years. Business experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my Mama Bear qualities as my one-on-one client, and find out more at Humane Marketing slash coaching. And finally, if you are a Marketing Impact pioneer and would like to bring Humane Marketing to your organization, have a look at my offers and workshops on my website at Humane. Hi there friends, thank you for being here. Today's conversation fits under the P of I'd say personal power and passion. So if you're a regular here, you know that I'm organizing the conversations around the seven Ps of the Humane Marketing Mandala. And if this is the first time you hear about this, you can download your one page marketing plan with the seven Ps of Humane Marketing at humane. marketing forward [00:03:00] slash one. Page. The number one and the word page. And this comes with seven email prompts to really help you reflect on these different P's for your business. So it's not a, a seven step list on how to do humane marketing, but it's a reflective so that you get to actually be in charge and be this responsible, uh, business owner and human being to, um, put the thoughts into that kind of. groundwork for humane marketing. All right. So today I sit down with Louise Taylor, a fellow marketer, HSP, and member of the humane marketing circle, and we're getting ready to co host another collab workshop, and this time the topic is standing out. Authentically. So Louise Taylor is a heart centered brand and marketing leader with 20 plus years of experience in corporate, [00:04:00] B2B, B2C financial services, and purpose driven businesses. Add to that a decade of expertise in creative services, including design and photography, as an entrepreneur and creative soul early in her career. A high sensory coach, fascinate. So, certified advisor, high sensitive person and mentor. She naturally focuses on creating sincere and meaningful connections with all she engages with. As the founder of Firefly Effect, she brings a discerning and analytical approach and leverages her breadth of experience to help purpose driven and mission led organizations achieve their business goals and create a positive impact on those they serve. So in this value packed episode with Louise, we addressed how she left her 20 year corporate career and had to figure out how to market herself, how taking the time during COVID to [00:05:00] really figuring out how Who she was and how she's wired and how that really is the key to stand out authentically. And it's what we do so well in the Marketing Like We're Human program, which Louise also participated in, in those COVID years. We also talked about how authenticity gives you deep inner peace and it gives you the confidence to show up. and stand out and resonate with your clients. We then talked about how fascinate, uh, which is this assessment created by Sally Hogshead, truly helps you understand how the world sees you and how you're fascinating. So it's one of these assessments dad, um, looks from the outside in where most of the other assessments, Myers Briggs, Enneagram, et cetera, uh, look from The inside out. So how you see the world, how to then bring this knowledge into your marketing, as I [00:06:00] say, always bring more of you to your marketing. Um, but we need to actually figure out what is more of me. And so that's what this assessment and, and the work with fascinate helps us understand, well, this is more of me. So now let me bring more of that into our marketing. Both Louise and I share our assessment results. And so that kind of gives you some information about how, uh, the world sees me and the world sees Louise and how we actually live that in our businesses and much, much more. So have a listen, and if you crave more and want to learn more about these seven fascinate languages and have heartfelt conversations in a safe haven, then join us on February 7th, uh, have a look at humane. marketing, uh, forward slash workshop. So let's dive in right now. Hi, Louise. [00:07:00] So good to hang out with you. Welcome to the Humane Marketing Podcast. Thank you. So great to be here. I'm so excited to be able to connect with you again. As always. It's always a great conversation. Yeah. And we, we did some prepping for this one because we're also collaborating on another collab workshop. And I'm really, really excited to have you on February 7th for the workshop that we do together around February 7th. You know, standing out authentically, but this is kind of like a teaser, uh, of this, uh, one on an hour and a half workshop. Um, but we're not just teasing. We're always giving great value as well. Right. For people who, who are, um, valued listeners, they, they know this about us and me. So I look forward to dig in. I was thinking maybe you can start with, um, you know, how you. Your story and how you moved [00:08:00] out of corporate, I was gonna say America, but corporate Canada. . How you moved corporate Canada, outta corporate Canada and then as, as a marketer, and then started your own business and, and then realized. Oh, okay. This is a different ball game. I have to now, you know, put myself out there and I have to sell myself and I still want to do it authentically. So, yeah, take us there. Tell us that story. How that evolved. Thank you. Yeah. So, you know, I spent. 20 years in corporate marketing and, you know, my last role as a, as a marketing leader, building marketing teams and functions and strategic, you know, making them a strategic function. And so it was very demanding. Um, I loved the work that I did. I loved, um, the learning that I got from all of those 20 years in, um, you know, developing myself as a marketer. And then in 2019, um, I [00:09:00] was, my, my role was eliminated and I was packaged and as part of a reorg, um, and then COVID hit and, you know, my initial thoughts were jump right back in and, you know, and, and get on that hamster wheel again. And when COVID hit, I had an opportunity to really sit back and kind of go, what do I really love? What would I love and instead of. Thinking that I need to do this. I mean, it was a single mom. I, you know, when my kids are older at the time, they're still, you know, what I call on my payroll because we're always supporting our kids. But, you know, I also had an opportunity at that time to stop and really reflect. And for me. Being authentic was something that I really struggled with. I'm an HSP, and in a fast moving corporate environment, there isn't always room, uh, for us. It's not always understood. Um, and so I, you know, I I tended to kind of push all of [00:10:00] that aside. Um, and when I had that opportunity to stop, I realized, you know, I really want to take everything I've learned over the last 20 years and bring back. I should mention before I spent 20 years in corporate. I had my own business. I was an entrepreneur for 15 years. Prior to jumping into corporate. And so there was a part of my heart that was like, I can help people, but I want to do it in a way that feels authentic to me. I need to honor that part of myself. And so I embarked on this journey to say, well, where do I go from here? I know a lot of things I've built brands. I've built, you know, marketing teams and, um, and I love so many different aspects of it, but how do I distill that down? To me, you know, going from a team of 15 people to one. And so there was a part of me that was like, how do I even talk about who I am and how I'm different because as a marketer, you know, you do a lot for other people and you're [00:11:00] building on this communication. But I didn't know how to talk about how I was different. And so that felt like, you know, the cobbler's got no shoes scenario where I, you know, I didn't know how to talk about how I was different. And so I embarked on this self, you know, this journey to try to self discovery. And then I stumbled upon, uh, fascinate. And for me, I'm, you know, I'm a junkie of all of the Myers Briggs and StrengthsFinders and Enneagram, like I've done them all and I love them because they've helped me understand who I am from the inside out. But what I loved about Fascinate when I took the test was that it's an outside in perspective. It's how the world sees me when I'm at my best. And when I took it, it I had an aha moment because it helps you understand the languages that you speak when you're in that flow state and you're excited and you're energized like you and I are doing right now. Um, I [00:12:00] am a passion person. So I speak the language of communication and connection. Um, but I'm also. A very, you know, 1 minute, I can be very in tune with somebody in the next minute. I can be a hermit. I can be this very quiet person who's always analyzing a situation. And I always felt that there was something wrong with me. Maybe there's something broken about me that I'm these opposite ends of the spectrum. And as it turns out, it's actually just who I am. And so when I learned that this is who I am, and it's actually my superpower. I was able to kind of start leaning into that a little bit more, not a little bit, a lot more. And I embraced it to the fact, to the point where, you know, the anthem that I created for myself is my guiding, is my guidepost. I, it helps me now distinguish myself and, and lean in and just embrace that I'm different and I'm okay with that now. You know, it was, it helped me understand and [00:13:00] embrace that, that difference. And so now I've incorporated that and it's part of what I do because I, I believe so strongly in, um, giving me the language, giving me the words that I could confidently feel like, yeah, this is really me. And here's how it's me. This is how it really is me. So it's going to be, I feel, yeah, I feel so obviously, you know, with marketing, like we're human and this is very aligned with, with what we're doing here. And And was it also in, in the COVID years that you, uh, came across the Marketing Like a Human program? I remember you reached out to me. I'm like, Oh, a fellow marketer. That is so great that other marketers are interested in, in that work. Was it during that time as well? 100 percent because as I was trying to discover, you know, there has to be a better way. I mean, I was in financial services and I still work in financial services in what I do now on my own, but I get to choose and I [00:14:00] work very purpose driven mission centered businesses. Um, that became really important to me and I didn't really know anybody else. Who felt that way about marketing. It's like, we do really good things and there's, there's a need for what we do. And there's a love of. Building strong brands that are authentic, but I was really searching for a community and a group that felt the same way that I did. And so my research led me to you, um, and you know, I bought your first book and I did your program and I was like, okay, I want to embrace and learn everything there is to know about what's been in my heart, but I haven't really, I've felt like this lone wolf in a sea of, you know, marketers who are all about the bottom line and let's. You know, what are the sales targets and everything? And to me, it didn't feel, that's not me. That doesn't feel like who I am. I care about, you know, doing good work. And I care [00:15:00] about making, you know, achieving results, but it's not what's driving me. What's driving me is how do we do good in the world? And how do we make it? A better place through what we know as marketers. Yeah. I feel like you're a really good poster child for marketing. Like we're human because I mean, really like, you know, 2019 we're now in 2024. That is a. A very short framework for launching a business. And so it just shows me that you gave yourself that deep reflection. And yes, probably the first or two first two years were a bit slow. Right. It's like, okay, who am I? How am I different? How can I be authentic and yet stand out? But. You gave yourself that time and invested in finding out who you are, and now you're bringing that to the table and look at you now, you have a thriving business. I mean, it really shows that [00:16:00] slow and deep really, really works. And I think that's what we want to talk about here a little bit. Like, what, what, you know, why would we even have. Pay attention to, uh, a workshop that's called, um, stand out authentically, right? Most people would just want to stand out, you know, bottom line. It's like, okay, I want to stand out, but we're talking here about standing out and being authentic and being different. So why does that matter to us? And I guess, and also to our clients, why does that matter so much? Yeah, that's a, it's such a great, it's such a great reflection, you know, because for, for most of my career, I did what I thought people wanted from me, you know, and I ignored and pushed down what I was actually thinking or feeling, um, because my value, I thought my value. Was in [00:17:00] what I do for others and the results that I give, but what I had the opportunity to reflect through covid was and do that deeper dive on myself is to understand that that that that was based and coming from a place of fear, not love. And when I've learned to love myself and take that time to sort of say, like, what matters to me, I feel there's this multiplication where I've lived this life that was divided between who I am and what I do. And when I was, when I embraced. Bringing all of that together and authentically being who I am in what I do and what I do. Um, I'm, I'm multiplying. I've gone from being divided to multiply where one plus one now equals three for me and the value that I feel like I add. And I'm attracting people who are more like me or who appreciate what I bring to the table. So [00:18:00] yes, we can all have the same skills. But the satisfaction and the, and the joy that I get from working with somebody who appreciates that authenticity that I bring to the table and sometimes a bit of woo, and sometimes it's a lot of logic and information, and my ability to see a light at the end of the tunnel and get us across the finish line, but I'm doing it with a deeper connection. And so there's just this, I don't know this inner calmness that I have of, of. Feeling like I, by bringing all of who I am to the table, I'm detracting those that don't care about that, which is great. You know, there is somebody out there who is in alignment with that person, but for the person who cares about. That authenticity and the purpose and the why we do what we do, I feel a greater amount of joy. And so my work doesn't feel like work. It's just [00:19:00] making an impact and doing it in a way that just is in alignment with who I am in my soul. Yeah. I think you just described the definition of a humane business that, that it really. That's what it is for me. It's like, yes, it's a business, but it's a business that is aligned with who you are. And so it doesn't feel like work. And at the same time, it feels very joyful to work with clients and, and, you know, do create change. And you, you mentioned that inner calm or inner peace. I think that is such a big part of it. Um, And it's, it's underestimated, like it's undervalued. I feel like, you know, we, we go out there and, and I, I know that a lot of people are like, well, what I need is tactics. What I need is, you know, learn how to be on LinkedIn and publish on LinkedIn. Yes, you need that. As well, what you need first is this, you know, [00:20:00] understand who you are, uh, your values, how you're wired so that you can then come to whatever place you choose to be with this inner, inner peace. And yeah, so let's go back to the, the, this, um, work with fascinate, right? Because that's what we're going to be talking about in the, in the workshop. Um, so tell us a little bit about. You mentioned it's kind of one of the assessments that, um, tells you how the world sees you rather than some of the other assessments like Myers Briggs Enneagram, um, where it comes from how you see the world. Right. So how is this one different and how maybe you can also, uh, share a little bit about Sally, uh, Hogshead who created this whole work and how did you go about finding all of this out? Like, I'm curious about that. Yeah, you know what? It's, it's, um, it's really quite brilliant. So as a marketer, you [00:21:00] know, finding the words and the nuances of how you communicate became a fascination with me, especially because as a child, you know, I was really Um, I was very introverted and, and, um, you know, as an HSP, I didn't, I learned to wall off how I felt and how I communicated, but it also became a fascination for me in my career, you know, going into marketing, um, was something for me that I needed to do for others, what I really struggled to do for myself and. The outside in perspective, when you're with Sally, what I learned, um, as I did my research, um, once I did the test and I was so fascinated by my, by my own results, I dug a little bit deeper and understood that, you know, so Sally was a marketer is a marketer and at heart, she was a very, very successful advertising writer. By the time she was 27, she had, you know, [00:22:00] she, she was one of the most decorated. Advertising writers working with some of the largest corporate brands, and she became really interested in understanding what makes brands so fascinating. It's not the amount of money that they spend. So she undertook to do this research, hired a research company, and they studied hundreds of thousands of brands globally to understand what makes them fascinating. What one brand more fascinating than another. And she Still that together through all this research, they distilled this down to seven languages. And I think it was in a conversation with her husband at the time who said, you know, what if we were able to do this for individuals? What if we were helped? We were able to help people understand leveraging what makes brands fascinating. What if we were able to make them understand what makes them fascinating? And when you fascinate somebody in a world that's filled with, you know, distractions, if you think about. How much time you have to capture someone's [00:23:00] attention. It used to be nine seconds. I think it might be down to three, you know, or two and a half. Yeah. And so if you're going, but when you fascinate somebody, you know, between. Competition. If you're in a business and you've got to get someone's attention, you're trying to get a prospect's attention in a world where commoditization, which is, you know, everything is the same. Think of toilet paper. You go for the cheap. It's a race to the bottom from a price perspective. It's not about value. And then you've got the distractions, how do you get someone's attention? Well, you get their attention by fascinating them. And when they're fascinated, if you think about the times when you're fascinated by something, everything else falls off the planet, you know, and you're totally zoned in and you're focused. And that's what the art of fascination is. But when you can't fake it, This is something you can't fake till you make it right it's, it's innate in you and everybody has one of these. [00:24:00] You know, we all speak these seven languages of the fascinate, um, system or the languages. We all speak them all, but there's two languages and one in particular that when you're speaking that language, you're like in this zone of, I could riff on this all day. I'm in my zone of genius for some people, that's the language of power. And confidence and they come in a room and they just command the room and they, they are the decision makers. And for someone else, it might be about trust and loyalty. They might speak the language of trust, which is that loyal person that, you know, you can always count on others. It's the language of listening and you're that quiet person in the room who's paying attention and people might not think that you're that Even there, like, you know, you're not paying attention and then you drop this bomb of, well, what about this? Because you're analyzing and paying attention to the whole room. And so whatever language you speak, when you're able to speak [00:25:00] that language, you will fascinate those who connect with you on that level. So it creates this deeper connection with people. And by virtue of understanding how you fascinate somebody, Bye. It allows you to be more of who you are, because, you know, you're not trying to be somebody else. You can have the same skills and have gone to the same school, um, and come out, you know, two writers who are equally skilled, but one is going to have a language that is. Is going to connect more deeply with somebody and don't we all want to have a world where we're connecting deeply with people that we get to engage with on a daily basis. So fascinating allows us to do that. Um, and I was so fascinated by it that I actually got certified. Um, because I said, this is part of my toolbox at the time. I was already working on brands and helping businesses build their, their [00:26:00] brands. And for me, being able to bring that to the individual that I work with in a, in a company, it's like, let's understand your language and the language of the people in your team, because. It also helps you create this balance on your team of, you know, you might have somebody who's a really, really good person, really skilled, but if they're in a role where they're not able to speak their language, they might feel like they're in quicksand. You know, alert is the language of details. And for some people that lights them up, the ability to. Cross T's and dot I's and think about the future and think about risk mitigation. For others, it makes them want to gouge their eyeballs out, right? And if you're someone who is in a role that you're passion driven and you need those connections and relationships, but your role requires you to be doing this work that is what we call your, your dormant advantage, your least Engaging and natural language, [00:27:00] you're going to feel like you're, you're in quicksand and you're going to, it's, it's a drains your energy. So why not understand and learn the language that you speak that resonates with other people at the same time. It's going to attract those people to you and you're going to just, you know, you're going to be living a life that feels like you're in a well spring rather than in quicksand. Yeah, totally. Well, as we were preparing for, for the workshop and the podcast, I went back to the, to my tests and I, uh, found out that I first took it in 2014 and back then I was the maverick and I think it was innovation and power. And so, so that was kind of like my first experience with Fascinate and I, and I remember being completely surprised and really realizing. How people see you differently sometimes than you see yourself, [00:28:00] um, because if you look at all the other, um, kind of assessments, the Enneagram and the Myers Briggs, um, so I'm very introverted and very calm and, you know, quiet and, and then I got this word that says power, the maverick. I'm like, what, what is this? Right? This is completely different. And. And yet when I was talking to people, they're like, yeah, that's, that's how we see you. We see you as someone who creates new things and leads a new way. And I'm like, I guess, yeah, I like doing that. Right. I just, I needed to kind of make peace with this idea of power and understanding it as something that I can do quietly. Right. Power doesn't need to be loud. It just needs to be kind of like to me, it's a quiet presence, but that somehow still has the ability to lead. [00:29:00] So I remember that for me, that was life changing and just really accepting that role and saying, okay, yeah, if that's what you want me to do, then I'll step into that role and, and kind of come out of the. The shadow, uh, maybe a little bit as well. So, um, it's funny that you mentioned power because I have almost the opposite. So power is my dormant advantage, but the story about how I named my company, when I started the company, I worked with this brilliant person, um, who I had worked with. For years in my corporate role to help me come up with a name for my business. Together we came up because I wanted my whole premise was I want to be able to empower my. clients to be better marketers and to do it their way, you know, to find a path that is right for you. You don't have to follow the trends. And so we came up with wheeled marketing, put the power [00:30:00] of marketing in your hands. It's not a bad name, but I didn't do anything. I sat on it for a year and this was all before I knew fascinated, didn't know anything about fascinating, but I sat on it for a year. It didn't design a logo. Didn't didn't build a website. Didn't do anything with the name because there was something in my heart that was like, it doesn't feel right. It doesn't feel right. And I did my fascinate. Test. And in my fascinate test, you know, my number one language is passion, which is the language of relationships and connection and intuitiveness and my, and I'll bet, you know, then you've got this waiting of all of seven languages will my dormant, which is my least powerful, um, or effective communication is power. And. I, and I really struggled with this because power, I was a leader in my, in my role for eight and a half years in my last role. I'm like, but I am a leader. [00:31:00] And then I realized power is about that natural ability to come in and dominate a room. And whether you do it quietly or loudly and, you know, making decisions quickly and, and I realized the reason I had been struggling with wield wield is a word that. Is all about power and it didn't sit well in my heart, but I didn't understand why until I did fascinate and as a result of that, I'm like, that's not the name of my company. Then that can't be the name of my business. And so I really did some soul searching and digging and wanted to really bring that that as an HSP and an introvert myself, I wanted to bring that light that shines inside of us and allow people to bring that out. And so I changed the name of my company to the firefly. Effect because the firefly is that is that beautiful little glow that sits inside everybody and the firefly effect because I wanted. To simulate the [00:32:00] butterfly effect where, you know, one little firefly can't maybe doesn't make a big difference, but imagine a whole field of fireflies and how beautiful is that? And so it's, it's about the culmination of bringing, bringing joy and bringing a voice. To everybody and doing it in their own authentic way. So that's where the firefly came from. And I have fascinated to some degree to thank for that. Yeah, but that's what it does for for 1, right? It really helps us with, uh, these words that we can then bring into our marketing. Because like I say in marketing, like we're human because we want to bring more of us to our marketing. So when people ask me, well, how do we learn to be authentic in marketing? Well, there's not like a seven step list, uh, where you can learn that it's, it's going into that deeper inner work. And probably part of it is, is, um, yeah, learning more about these seven languages and then bringing. More of that language [00:33:00] into your messaging. And, um, yeah, that's what we're going to talk about in this workshop on February 7th. So if you're listening to this and this resonates, we'd love for you to join us. Then you can go to the link humane. marketing forward slash workshop and sign up there. Um, I want to wrap up with a question that I feel like is really timely. Because we're talking about authenticity, right? In a time where AI has just developed like crazy over the last, let's say, 9 months. And we know as a fact, it's not going anywhere. Like, well, it's not leaving anytime soon. It's definitely going to develop. So how does something like, Oh, Knowing deeply who we are and, uh, having this language that helps us stand out. How does that help us in a time, um, where, you know, everyone else is using AI and chat GPT. [00:34:00] How can we tap into that system more to, um, yeah, feel like we're being authentic and standing up. That's such a great question. And, you know, building authentic brands is such a big part of what I do. And, um, and, and I'll be honest, I have leveraged AI. I've wanted to learn. I'm like, I need to understand. What everything, you know, all the hype, I need to understand, you know, so that we're not left behind, but I don't use AI to do my writing. I don't use AI to, um, put words in my mouth. What I use AI for, frankly, is to. Um, is to help me do what I don't do as well. So for instance, dice, you know, distilling when I have a great conversation with a client, I can record it on my otter, put it into AI. And help have AI help distill that [00:35:00] down to what are those key points so I can be more present and not feel like I have to take a million notes in a conversation because I'm capturing it and I'm going to leverage AI to help me create, you know, what are these talking points that I need to make sure that I'm including in our, you know, in the brand work or, or. Whatever work I'm I'm working on for that client. So I think there is a way to find out, you know, to leverage the tools that are at our disposal. And I is another tool. The challenges when you're looking at somebody. At somebody's work, it's going to become more evident. In time, and I, you know, that. It's a generate like that. It doesn't feel authentic. It's going to A. I is only pulling from what's already out in the Internet, right? It's not creating something that's from your heart. And so it comes down, I think, to trusting yourself and feeling confident that you're not. It's [00:36:00] not about FOMO. It's not about, um. Looking at, looking around the room and seeing, you know, what am I missing out on? I need to jump on this trend. I need to jump on this trend. I need to be on social media and posting six times a week or five times a week. I don't, I, that I've realized that that for me is, you know, is leveraging what I feel confident and know in my heart based on my languages that I speak, how I'm going to fascinate someone. And trusting that process, I'm still going to leverage and look at it as a tool in my toolbox for myself. And then you have to be discerning when you're looking at other people and trust that the right people are going to find you because authenticity. It's an untapped or an unnamed or a, you know, it's a language that we speak. And when you're being authentic, people [00:37:00] feel that they feel the vulnerability. They feel, they feel the connection. Um, and I think you just have to trust that, that, that that's going to. You know, leverage the tools where they make sense, be, be discerning. And, um, because AI, you're right. AI is not going anywhere. So yeah, I'm finding a way to make it, to bring it into what I need in a way that feels in alignment with my own values, right? I'm not going to use it to do all my writing because it doesn't feel authentic. And, and it would feel disingenuous for me to leverage AI and have it write everything I need to write for myself. Yeah, there's, there's. Something to be said about written text. That's what we use it for or what it's used for right now. But, um, what I feel like this work with Fascinate and knowing your languages also helps us become more [00:38:00] authentic, right? Because we then really tap into who we truly are and embrace that. Side of us where before we're just kind of pulled into every direction. Oh, I should, you know, kind of do whatever selling like they're doing it. And then I'm doing a little bit of this and and it's, it's helping us understand. Oh. No, there, you know, I can really truly be by, be myself, um, when you show up with clients and when you kind of step into that, uh, true version of yourself, I feel like the writing, okay, that's part of it, but it also just helps with the human and how you're going to show up with your clients, right? There are so many of my clients that at the beginning of. A workshop that I would have done with them and they get their assessment and they're like, well, it says that I'm, you know, I'm this, but I'm not this, you know, my one person's [00:39:00] passion was her dormant. And she's like, the name of my company is literally passion, you know, consulting or something. And I said, we went through the process and what I, what she understood was it doesn't mean you're not passionate. And it doesn't, you know, we have a preconceived notion of what these words mean, but when we unpack it, which we do, we unpack it all in, in the, in the workshops that we do, you learn that and you, and we dive into the stories of your life where you start to see that pattern. Of where this has been true. So it's not just words on a page. It actually are. We go back and we look and validate. And at the same time, it helps to provide this beacon for you. We create an anthem. Um, you know, that helps guide you and helps explain to people what you do in a really short like two words. My anthem. After going through this process is illuminating visions and it, and for me, [00:40:00] it's what it's in my e signature. It's everywhere, but it, it has become. When I looked at my past, what lights me up and what excites me are these moments when I've been able to bring somebody else. You know, we have an idea. We bring it to life. We launch a brand. We've, we launch a new product. We, so those are the things like that. Innovation is my why. The passion is, is the, is the, what I, you know, what I do and how I do that is by listening. It's my mystique. It's the listening. So when I understood that about myself, now it helps me to choose and to be selective about what I do going forward. I call it. A bit of a, it's a warm hug and a kick in the gut all at the same time, because it's like, yeah, this is who I am. And it becomes my guide to make sure that I stay on my path and I don't get distracted by these shiny objects along the way. So yeah. And the, and the moments in that I've seen people's, like the lights go on and kind of go.[00:41:00] Oh, you mean this is already who I am. And for some people saying those words feels very egotistical at first, because it's like, well, I can't say that about myself that. And then when we dive in deeper, it's like, but it's already how the world sees you. Yeah, that's exactly how I felt about the power. Right. It's like. Oh, but I'm very humble. You know, I grew up very in, in this humble environment. I'm like, ha, I can't say that . But, um, it's like, well, yeah. You know, it's like not me. It's to other people who are seeing it that way. So, yeah. Yeah. And, and that's why I feel like truly yes, ai, you know, is, is part of our path and the direction we're going. And I, I actually feel. There's a very positive side to AI and I'll be writing about that in the, in the business like we're human book, because I do feel like creates more spaciousness for actually [00:42:00] being human and that's part of this. Right? It's like, well, because we have AI for the mundane things, we can then focus on. Actually spending time on figuring out. Well, what is my fascinate language? How can I tap into that and be real? Because that's what we care about is having real conversations with real humans and taking the time to to be human. So I feel like there's a world possible with both being very authentic. And having AI, uh, as, as the, as a tool, like you said, I agree. I think when we have the confidence that, you know, who you are, the tools and all of these other distractions become just that it's a tool that you can add to your toolbox, learn how to use it in a way that feels. Authentic to you that helps you in your business that, um, you know, [00:43:00] saves time, saves energies, you know, and I'm, you know, I'm definitely in that camp where it is a tool and it's a tool that when we use it well, to your point, you end up with this freedom of time. Because something that might've taken me, you know, an hour and a half to distill and go through, I can get it done in 10 minutes now. Right. I can get to that point where I needed to get to in 10 minutes. And then I still apply who I am as an individual, my authentic self to bring that spin or the, you know, the, the, the necessary kind of finishing touches or whatever you want to call it so that it isn't just a cut and paste. You know, it's helping me think of it. I'm thinking of it as another virtual assistant. I actually think it will help a lot of small businesses, especially because, you know, you can do the roles of a number of different people. [00:44:00] So, yeah, I'm so excited. I, uh, um, I really am also excited about this workshop that we have coming up. And what I also feel like we always do well in these collab workshops is that there's part teaching, you know, you're going to share all of your wisdom about the fascinate system. And we also always create space for being human and having these. Exchanges in the breakout rooms. And I think that's really also a big part of the learning, right? It's like, well, actually apply this now and have a conversation about how you are different or how do you feel you're different. So really, really looking forward to that, um, February 7th. Embodiment of of it and that collaboration that that you foster in the humane marketing circle is, is really brilliant because it allows people to take their take your guard down.[00:45:00] This is a, you know, this is a real humane group of people who are all gathered because we have a very, um, similar approach. To life, you know, not just work, but life. And this is one aspect of it that, um, it's freeing. It's, um, you know, it is, it is really like giving yourself permission to be more of who you are. And Sally has this theme that runs throughout that I absolutely love, which is different is better than better, you know, when you think about it. You already, you know, be more of who you already are, because that's what's going to make you feel good. And it's what's going to attract the people who appreciate that beauty that you bring to the world and that uniqueness. Um, and, you know, it's like, give yourself permission to be that person. So. Can't wait. Thank you so much for sharing here on the podcast. And again, if you're listening to this before February 7th, [00:46:00] definitely sign up and we look forward to seeing you there and we'll look forward to it. Thank you for having me. I appreciate it. Thank you, Louise. Thank you so much for listening. I hope you got some great value from this episode. Make sure to find out more about Louise and her work at FireflyEffect. ca. And of course, for even more value, join us for the workshop on February 7th at humane. marketing forward slash workshop. The suggested price is 27. But you can also just make a donation and if you like the people and style of this gathering, then why not join us in the Humane Marketing Circle? That's how we roll. You can find out more at humane. marketing. com forward slash circle. You'll find the show notes of this episode at humane. marketing forward slash H M 1 8 1. On this beautiful page, you'll also find a series of free [00:47:00] offers, the Humane Business Manifesto and the free Gentle Confidence mini course, as well as my two books. Marketing like we're human and selling like we're human. Thank you so much for listening and being part of a generation of marketers who cares for yourself, your clients, and the planet. We are change makers before we are marketers. So go be the change you want to see in the world. Speak soon.[00:48:00] [00:49:00] [00:50:00] [00:51:00] [00:52:00] [00:53:00] [00:54:00] [00:55:00] [00:56:00] [00:57:00]

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you'd like to support this show, rate, subscribe and leave a review on your podcast app. Books/Resources Mentioned:Steal the Show, Michael Port: https://a.co/d/bEawpiTBook Yourself Solid, Michael Port: https://a.co/d/0A6vjvbThe Referable Speaker, Michael Port and Andrew Davis: https://a.co/d/jiQwGtqFascinate, Sally Hogshead: https://a.co/d/eZ8nI04The 4-Hour Work Week, Timothy Ferriss: https://a.co/d/9TKZj4Jhttps://PollFish.comhttps://pickfu.com Connect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-Read: https://a.co/d/4H0xQ7GFree resources: https://writeamustread.comSocials:FB: https://www.facebook.com/AJHarperAuthorsLinkedIn: https://www.linkedin.com/in/anjanetteharper/ Mike Michalowicz: https://mikemichalowicz.comAll books: https://mikemichalowicz.com/books/Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Hilda Gan and Leigh discuss the secrets to being the best version of yourself professionally and personally. Special Offer for Podcast Listeners:Hilda is passionate about helping people REVUP their potential and want to help you to discover your uniqueness, the “U” in REVUP. We are all unique, but how do you find your special gifts that will let you shine in your brilliance? ✨Hilda tried many assessments and the one that resonates with her is the Fascinate Test. Developed by Sally Hogshead, it is a science-based assessment tool that will help you discover how you can differentiate yourself from others.In just 5 minutes, you will discover your hidden talents, highest worth, and unrealized potential! The test gives you insight into how the world sees you, helping you discover your uniqueness and the distinct advantages that will give you confidence when you communicate with others. When you are confident, you build better relationships with clients, colleagues, family and friends.***Hilda has a Black Friday special early with special discounting pricing

This book was a true goldmine. It is packed full of information and examples, way, way too many for us to deep dive into all of it. It's worth it to pick up a copy of most of the books we discuss in Book Club, but Fascinate in particular is so dense with info, (in a fun way!), that we couldn't possibly cover it all in an hour-long conversation. I love this book because of the permission it gives to explore and figure out your unique approach marketing, rather than pigeonholing yourself into pre-existing models. At the same time it offers an absolute bounty of guide rails and suggestions for a plethora of brand personalities. Fascinate does an amazing job of helping you figure out first and foremost what makes your brand stand out, then apply some of Hogshead's suggested pillars or strategies to your marketing. Special thanks to Charelle for recommending this one. She's actually using some of the tactics from Fascinate in her 2024 planning! Look out world!  Connect with us on Instagram:Charelle - @charellegriffithLauren - @laurentildenMAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/207CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsStuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.

Life on the Go with Rene Kamstra~ Business on the Go and Imposter Syndrome Rene Kamstra is among the world's top female speakers and business coaches focusing on personal and corporate growth for entrepreneurs and corporate executives. As an internationally recognized communication expert, Rene is skilled at teaching people to personalize their way of communicating to work most effectively with each personality type. As a successful businesswoman, Rene has run multiple businesses, consulted and coached thousands of corporate executives and entrepreneurs. She has delivered executive-level training in sales based on her unique sales method. Rene has worked closely with leaders like Tony Robbins, Chet Holmes, Sally Hogshead and many more. Her corporate clients have included CoreLogic, VISA, Wells Fargo, Morgan State University, YMCA, NextGen, and Mighty Auto Pro. Rene is no stranger to the media. Networks including CBS, NBC, ABC, FOX, CNN have asked her to appear on their programs to talk on a broad range of subjects. She has hosted a radio show and is an author and publisher. Rene is a member of the National Speakers Association and the National Speakers Bureau. She is constantly in demand for keynote speaking engagements. Business leaders and entrepreneurs from all over the world have attended Rene's keynotes to discover her unique perspective on how to grow and scale a business using their individual personalities and listening skills. Rene also earned an Emmy for her TV performance in a gospel singing group with Aretha Franklin and Cissy Houston. As a keynote speaker and Master Executive Coach, Rene works with clients from around the world. She is culturally aware and multilingual. Contact Rene@renekamstra.com to have Rene inspire and motivate yourself, your team or speak at your next event. Learn more about Rene at  https://renekamstra.com/ Call In and Chat with Deborah during Live Show: 833-220-1200 or 319-527-2638 Learn more about Deborah here:  www.lovebyintuition.com

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Liz Benny, Sally Hogshead, Shannon Miles, Lisa Sasevich, Bonnie Fahy, Diana House and Marisa Murgatroyd and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:21) Liz Benny Learn to get to know who you are as a person. Turn your curses into something that you can profit from. Understand where your strengths lie and where your weaknesses are. Learn to allow yourself some help in areas you are not good at. Give the job to someone who is good in the field and have an accountability partner who is going to check up on you at all times.   (6:32) Sally Hogshead High performers deliver a very specific benefit. Some may be detail oriented and they will hone in on details and they will look for clients and projects so they can overdeliver in details. Most people have this misconception that entrepreneurs are geniuses or prodigies but truth be told, it's just that they are very detail oriented, hard working and they go the extra mile to do something and that is what separates them from most.    (9:40) Shannon Miles Working from home has been proven to be the new norm. However, it brings its own set of challenges. When you work from home, you have to be strict with your schedules. You need to track down your hours of work. You need to communicate and be able to keep progress up regardless of working from the comfort of your home. It becomes even more important to know the productivity of your employees.   (11:17) Lisa Sasevich Inspire your client to make a decision. Whatever that is that you do, make sure you have a good sales conversion machine. If you don't have a system to offer that difference, you are doing all the hard work for no reason. You won't see any rewards. Reverse engineer to lead to your offer and always make sure it is an irresistible offer that your clients cannot say no to.   (14:45) Bonnie Fahy The bottom line is if you outsource the wrong thing in your business you will not make any money. There is no use in doing something that does not lead anywhere. Have a little software that asks what you are doing every minute. How are you spending your time, daily? Learn to identify what are the things in your business that are helping you make more money. Those are the things you do not want to outsource. If you say yes to everything it will overwhelm you and eventually lead to burnout.   (20:27) Diana House If you want to be a lifetime entrepreneur you need to master the language of finance. You have to really be on top of all your finances. Finance is the language of entrepreneurship and you need to learn how to master it. Many people spend so much time trying to find new and innovative ways to improve their business and then they leave their finances to the bare minimum. This is the wrong way to live an entrepreneurial life.    (24:43) Marisa Murgatroyd Many people spend years of their lives empowering others with the promise of a steady check. Which is not a bad thing however if you are going to spend your life doing this, why not spend an extra hour or so thinking about what you can do yourself where people can pay you for your services. So it becomes utterly important to learn to identify your strengths and what you can offer people. Then start your own business. Take the leap of faith and work hard on it.   Links: @lizbenny  @sallyhogshead  @bryanandshannon  @lisasasevich  @bonniefahy  @diana_house_  @liveyourmessage

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Liz Benny, Sally Hogshead, Shannon Miles, Lisa Sasevich, Bonnie Fahy, Diana House and Marisa Murgatroyd and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:21) Liz Benny Learn to get to know who you are as a person. Turn your curses into something that you can profit from. Understand where your strengths lie and where your weaknesses are. Learn to allow yourself some help in areas you are not good at. Give the job to someone who is good in the field and have an accountability partner who is going to check up on you at all times.   (6:32) Sally Hogshead High performers deliver a very specific benefit. Some may be detail oriented and they will hone in on details and they will look for clients and projects so they can overdeliver in details. Most people have this misconception that entrepreneurs are geniuses or prodigies but truth be told, it's just that they are very detail oriented, hard working and they go the extra mile to do something and that is what separates them from most.    (9:40) Shannon Miles Working from home has been proven to be the new norm. However, it brings its own set of challenges. When you work from home, you have to be strict with your schedules. You need to track down your hours of work. You need to communicate and be able to keep progress up regardless of working from the comfort of your home. It becomes even more important to know the productivity of your employees.   (11:17) Lisa Sasevich Inspire your client to make a decision. Whatever that is that you do, make sure you have a good sales conversion machine. If you don't have a system to offer that difference, you are doing all the hard work for no reason. You won't see any rewards. Reverse engineer to lead to your offer and always make sure it is an irresistible offer that your clients cannot say no to.   (14:45) Bonnie Fahy The bottom line is if you outsource the wrong thing in your business you will not make any money. There is no use in doing something that does not lead anywhere. Have a little software that asks what you are doing every minute. How are you spending your time, daily? Learn to identify what are the things in your business that are helping you make more money. Those are the things you do not want to outsource. If you say yes to everything it will overwhelm you and eventually lead to burnout.   (20:27) Diana House If you want to be a lifetime entrepreneur you need to master the language of finance. You have to really be on top of all your finances. Finance is the language of entrepreneurship and you need to learn how to master it. Many people spend so much time trying to find new and innovative ways to improve their business and then they leave their finances to the bare minimum. This is the wrong way to live an entrepreneurial life.    (24:43) Marisa Murgatroyd Many people spend years of their lives empowering others with the promise of a steady check. Which is not a bad thing however if you are going to spend your life doing this, why not spend an extra hour or so thinking about what you can do yourself where people can pay you for your services. So it becomes utterly important to learn to identify your strengths and what you can offer people. Then start your own business. Take the leap of faith and work hard on it.   Links: @lizbenny  @sallyhogshead  @bryanandshannon  @lisasasevich  @bonniefahy  @diana_house_  @liveyourmessage

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Liz Benny, Sally Hogshead, Shannon Miles, Lisa Sasevich, Bonnie Fahy, Diana House and Marisa Murgatroyd and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:21) Liz Benny Learn to get to know who you are as a person. Turn your curses into something that you can profit from. Understand where your strengths lie and where your weaknesses are. Learn to allow yourself some help in areas you are not good at. Give the job to someone who is good in the field and have an accountability partner who is going to check up on you at all times.   (6:32) Sally Hogshead High performers deliver a very specific benefit. Some may be detail oriented and they will hone in on details and they will look for clients and projects so they can overdeliver in details. Most people have this misconception that entrepreneurs are geniuses or prodigies but truth be told, it's just that they are very detail oriented, hard working and they go the extra mile to do something and that is what separates them from most.    (9:40) Shannon Miles Working from home has been proven to be the new norm. However, it brings its own set of challenges. When you work from home, you have to be strict with your schedules. You need to track down your hours of work. You need to communicate and be able to keep progress up regardless of working from the comfort of your home. It becomes even more important to know the productivity of your employees.   (11:17) Lisa Sasevich Inspire your client to make a decision. Whatever that is that you do, make sure you have a good sales conversion machine. If you don't have a system to offer that difference, you are doing all the hard work for no reason. You won't see any rewards. Reverse engineer to lead to your offer and always make sure it is an irresistible offer that your clients cannot say no to.   (14:45) Bonnie Fahy The bottom line is if you outsource the wrong thing in your business you will not make any money. There is no use in doing something that does not lead anywhere. Have a little software that asks what you are doing every minute. How are you spending your time, daily? Learn to identify what are the things in your business that are helping you make more money. Those are the things you do not want to outsource. If you say yes to everything it will overwhelm you and eventually lead to burnout.   (20:27) Diana House If you want to be a lifetime entrepreneur you need to master the language of finance. You have to really be on top of all your finances. Finance is the language of entrepreneurship and you need to learn how to master it. Many people spend so much time trying to find new and innovative ways to improve their business and then they leave their finances to the bare minimum. This is the wrong way to live an entrepreneurial life.    (24:43) Marisa Murgatroyd Many people spend years of their lives empowering others with the promise of a steady check. Which is not a bad thing however if you are going to spend your life doing this, why not spend an extra hour or so thinking about what you can do yourself where people can pay you for your services. So it becomes utterly important to learn to identify your strengths and what you can offer people. Then start your own business. Take the leap of faith and work hard on it.   Links: @lizbenny  @sallyhogshead  @bryanandshannon  @lisasasevich  @bonniefahy  @diana_house_  @liveyourmessage

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Liz Benny, Sally Hogshead, Shannon Miles, Lisa Sasevich, Bonnie Fahy, Diana House and Marisa Murgatroyd and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:21) Liz Benny Learn to get to know who you are as a person. Turn your curses into something that you can profit from. Understand where your strengths lie and where your weaknesses are. Learn to allow yourself some help in areas you are not good at. Give the job to someone who is good in the field and have an accountability partner who is going to check up on you at all times.   (6:32) Sally Hogshead High performers deliver a very specific benefit. Some may be detail oriented and they will hone in on details and they will look for clients and projects so they can overdeliver in details. Most people have this misconception that entrepreneurs are geniuses or prodigies but truth be told, it's just that they are very detail oriented, hard working and they go the extra mile to do something and that is what separates them from most.    (9:40) Shannon Miles Working from home has been proven to be the new norm. However, it brings its own set of challenges. When you work from home, you have to be strict with your schedules. You need to track down your hours of work. You need to communicate and be able to keep progress up regardless of working from the comfort of your home. It becomes even more important to know the productivity of your employees.   (11:17) Lisa Sasevich Inspire your client to make a decision. Whatever that is that you do, make sure you have a good sales conversion machine. If you don't have a system to offer that difference, you are doing all the hard work for no reason. You won't see any rewards. Reverse engineer to lead to your offer and always make sure it is an irresistible offer that your clients cannot say no to.   (14:45) Bonnie Fahy The bottom line is if you outsource the wrong thing in your business you will not make any money. There is no use in doing something that does not lead anywhere. Have a little software that asks what you are doing every minute. How are you spending your time, daily? Learn to identify what are the things in your business that are helping you make more money. Those are the things you do not want to outsource. If you say yes to everything it will overwhelm you and eventually lead to burnout.   (20:27) Diana House If you want to be a lifetime entrepreneur you need to master the language of finance. You have to really be on top of all your finances. Finance is the language of entrepreneurship and you need to learn how to master it. Many people spend so much time trying to find new and innovative ways to improve their business and then they leave their finances to the bare minimum. This is the wrong way to live an entrepreneurial life.    (24:43) Marisa Murgatroyd Many people spend years of their lives empowering others with the promise of a steady check. Which is not a bad thing however if you are going to spend your life doing this, why not spend an extra hour or so thinking about what you can do yourself where people can pay you for your services. So it becomes utterly important to learn to identify your strengths and what you can offer people. Then start your own business. Take the leap of faith and work hard on it.   Links: @lizbenny  @sallyhogshead  @bryanandshannon  @lisasasevich  @bonniefahy  @diana_house_  @liveyourmessage

Life on the Go with Rene Kamstra Business on the Go and Imposter Syndrome Guest Rene Kamstra, an internationally recognized businesswoman and communications expert, has more than 35 years of experience in consulting and coaching leading corporate executives and entrepreneurs from humble beginnings to $millions.  Rene teaches people how to communicate excellently, sell without pressure, become unstuck, and grow businesses. Tony Robbins, Chet Holmes, Sally Hogshead, Corelogis, VISA, and Wells Fargo are among her many clients.  Learn more about Rene at  https://renekamstra.com/ Video Version: https://www.youtube.com/live/2aHSyWgW-E8?si=1d5fN2rrQhQ86t_A Call in with a comment or Chat with Teresa during Live Show with Video Stream: Call 646-558-8656 ID: 8836953587 press #.  To Ask a Question press *9 to raise your hand. or write a question on YouTube during Show. Learn more about Teresa here: https://www.webebookspublishing.com    http://authenticendeavorspublishing.com/

Kelsey Reidl is a Small Business Marketing Coach with a special interest in Social Media Growth, Search Engine Optimization and Direct Response Marketing Strategy.   After a decade working in Business Development & Marketing Roles for some of Canada's Top Health Food Brands, Kelsey decided to leave the corporate world so that she could work with Small Businesses and help them adopt The Essential Marketing Success Principles, so that they can work with more clients, generate more cash, and bring the FUN back into marketing.   Through her courses, coaching, and her podcast Visionary Life, she inspires entrepreneurs to challenge the status quo, connect with customers in creative ways, and to never settle for mediocre marketing campaigns.   Kelsey lives in Ontario, Canadia with her husband and rescue pup, Abby. She loves to explore the world in search of the best coffee shops, the most stunning nature, and the wildest experiences (sleeping in the Sahara, mountain biking through canyons, and heli-skiing in Switzerland are some of her best memories!)   Full show notes available at https://valerielavignelife.com/kelsey   Watch the video on YouTube   Let's connect on socials Instagram | @vallavignelife TikTok | @vallavignelifehttps://tiktok.com/@vallavignelife   I edit my videos and transcript with Descript  https://www.descript.com/?lmref=F_kjyg (affiliate)    Work with Me Book a Clarity Call Transform Your Habits Course Healthy Habit Membership  1:1 Make a Habit Mentorship   Books Mentioned in this Episode: (affiliate) The Slight Edge by Jeff Olson  Fascinate by Sally Hogshead

As a coach, leveraging AI in your business can significantly improve various aspects of your operations, including coaching, products, marketing, sales, and more. In this book summary, we'll be exploring one of the top coaching books focused on enhancing your sales. By learning from the best ideas and top experts in the field, you'll be able to apply valuable insights to your own business and achieve greater success. So let's dive in and see what Coach Jackie has to offer. Book Summary: "The Coaching Sales Formula" by Sally Hogshead The Coaching Sales Formula by Sally Hogshead is a top-rated book that teaches coaches how to improve and enhance their sales processes. In this summary, we'll provide you with a promise of what you'll learn, a main principle taught in the book, and a step-by-step playbook for implementing the promise. Want to get notified of future episodes? Subscribe here -> https://jackieschwabe.ac-page.com/leveraging-ai-in-your-coaching-business  --- Send in a voice message: https://podcasters.spotify.com/pod/show/pressplayinspired/message Support this podcast: https://podcasters.spotify.com/pod/show/pressplayinspired/support

Expertise Reimagined & Marc Cordon present The Golden Mic Podcast Ep 117 Discovering Your Brilliant Difference Pt 2 with Finka Jerkovic https://play.goldenmicpodcast.com/0117_Jerkovic Join Marc Cordon, Jofern, and Finka Jerkovic on the Golden Mike Podcast as they discuss the importance of self-development and how to discover your unique value and impact. They explore topics such as the "Neil Armstrong effect," 81% of people not taking time to celebrate wins, Sally Hogshead's "How to Fascinate" tool, being authentic, and My Joy Revolution. Listen in to learn more about this movement that encourages people to make better decisions and live more consciously. Ok. Enough copy. Listen here to Merritt's episode here: https://play.goldenmicpodcast.com/0117_Jerkovic You'll be glad that you did.

Welcome to Season 4 of REVUP Your Potential with Hilda Gan! In this special episode, Hilda Gan is interviewed by Jackie Porter, an award-winning financial planner and returning guest on our Podcast. Learn about the early experiences that influenced Hilda's life, career, and passion for people, as well as the lessons learned from co-founding an engineering firm, iTRANS Consulting. Listeners will also hear the story behind the REVUP principles, and tips on how business owners can avoid HR headaches and become better people leaders.Hilda Gan (RN, MHSc, CHRL) is the President and Chief People Officer of People Bright Consulting Inc., an award-winning HR management consulting firm based in the Greater Toronto Area. She has helped leaders of companies and organizations build the foundations for successful hiring, healthy and inclusive work culture and engaged staff. As an accomplished entrepreneur and work culture expert, Hilda co-founded TRANS Consulting, an award-winning Engineering Consulting firm recognized twice as one of the top 10 Best Workplaces in Canada®. As a result of that success, Hilda created the Connect with REVUP™ Program designed to help train, coach, and mentor executives, managers, and aspiring leaders to develop their people leadership skills and create respectful engaged workplaces. An International Best-Selling Author featured in the ‘Women Who BossUp' series, Hilda is a Fascinate Certified Advisor, using Sally Hogshead's Fascinate® Test to help Leaders and Staff gain confidence in understanding their unique advantages. Managers and Teams are transformed into high-performing teams through the REVUP approach and the Fascination Test.ChaptersIntroductions with Host Jackie Porter 0:50About Hilda 03:55Hilda's passion for people 07:55What is REVUP? The story 10:22How business owners can avoid HR headaches 18:57Early influences / Jean Lumb 24:43How Hilda helps business leaders 31:54…Hosted by Hilda Gan - ca.linkedin.com/in/hildagan Visit us at - peoplebrightconsulting.comFollow usLinkedin - www.linkedin.com/company/pplbrightTwitter - twitter.com/pplbright Facebook - www.facebook.com/pplbrightInstagram - www.instagram.com/pplbright/ Hilda Gan is a sought-after expert on effective HR strategies, work culture enhancement, and employee engagement. Unique among HR consultants, Hilda combines over 25 years of HR expertise with business acumen and business owner experience.People Bright Consulting is an award-winning HR Management Consulting firm that helps leaders of companies build the foundations for successful hiring, healthy and inclusive work culture, and engaged staff. It starts with listening to our clients and finding pragmatic customized business solutions to HR problems.

On today's episode, Sally Hogshead reveals how tapping into who you really are and being different from your competition will help you STAND OUT in your business and branding.Source: UnavailableHosted by Sean CroxtonFollow me on Instagram

Let's talk about design! Design is something that so many law firm owners don't spend enough time thinking about. ➡️ What does your design say about your company? ➡️ Should you create a brand book for your firm? ➡️ What are some design mistakes that you'll need to avoid? ➡️ Does design really matter? ➡️ How often should you freshen up the look of your website? These are some of the questions that our guest — Lauren Felter is answering today. She's a design educator for non designers and a former ladder climber. She spent the first decade of her career overseeing marketing operations and technical systems for a university admissions office, while also teaching design as adjunct faculty. Then in January, 2020, after intense burnout and an identity crisis at the top, she decided to blow it all. And do it her own way. So she turned her highly sought after university design course into one specifically for professionals like lawyers and business owners who aren't graphic designers, but find designing an inevitable part of their regular to-do list. 02:06 Laura's journey … and and getting results 09:19 Design tips that attorneys should know …11:51 Creating a brand book for your company 12:44 Design mistakes to avoid …15:34 Paying five bucks for a designed logo on Fivverr may not be a good idea … here's why 17:52 How do you remove your personality, out of the branding? 20:01 How often should law firm owners be thinking about freshening up their look? Jim's Hack: How often do so many of us feel like we have to justify taking care of ourselves to make sure that people don't think we're too highfalutin? We don't have to justify ourselves to other people.  Lauren's Tip: You are allowed to change your mind. If it's not working or serving you right now you are allowed to figure out what's a better fit for you. Pivoting is not failure. Tyson's Tip: Read the book Fascinate by Sally Hogshead to deep dive into creating an irresistible brand.

On this episode, we’ll be discussing the book Fascinate: How to Make Your Brand Impossible to Resist. We’ll be sharing our favorite takeaways from the book and some examples of how to use these with your own personal or business brand.  Gear Review: We’ll also share a review on a portable new lapel recorder I recommend […]

Shasta brings over 20 years of corporate marketing and branding success along with her 8-figure business acumen and is appreciated for her unique ability to see past fluff, frustration, and formulas, and get into the heart of your Genius and translate that into magnetic marketing and stellar sales funnels that are iconic and lucrative.   Not only was her early career spent working in the marketing and communications departments for massive Canadian brands including Bombardier Aerospace and Molson Brewing, but she went on to create her own massively lucrative defector brands in the health and wellness, luxury services and travel, personal development, and real estate space, thus she has a massive wealth of knowledge that she brings to her clients.   In addition, she has trained with industry giants like Sally Hogshead and Ryan Levecque, but she brings an unadulterated ability to see Genius and MUST-HAVE potential in you and your business which she credits to her Cree-Metis heritage and seeing things in a sacred matrix rather than a derivative formula.    Her background in human potential, spirituality, and sensuality also means she has the tools and know-how to help her clients break through the shame that's blocking them from confidently sharing their insights and opinions.    She is also a best-selling author, well-published expert, and sought-after speaker.   In this episode, we discuss:    How shame holds us back in our business. What does it mean to be a Must-Have business?  How do women business owners ensure they create a Must-Have brand?  What are most doing wrong with branding, marketing, and lead generation?  What is the art and science of the One and ONLY Lead tool right now? What are you seeing as the trend when it comes to consumers and customers in this post-pandemic world? Tell me about bringing in Indigenous teachings and how that unfolds in your work. What is the inter-relationship of business success, being a MUST HAVE and thus being seen and shame (or sexuality?)? What is your energy mastery?  What is the #1 thing to generate more leads and more sales today? Learn more with Shasta's Quiz: www.bethemusthave.com/winningquiz

As an entrepreneur, it can be tough to know how to lead a team effectively.  Leading a team is hard work. It's full of challenges, bumps in the road, and moments where you feel like you're not cut out for the job. If you're feeling burnt out on leadership, or wondering if you have anything left to give, I have some encouraging words for you. In today's episode, we discuss:  How to get the commitment you expect from your team — based on your example My “put a ring on it” moment from team building The importance of your consistent engagement as a Leader Why you need to treat your team how THEY need to be treated How I “hold space” for my team and their different personalities The role of radical honesty in leadership Here are other resources I mention:  Sally Hogshead and her signature FascinateⓇ test Kolbe A™ to A™ reports & consulting Enneagram personality tests Stay connected to Diary of a Doer:  Have you subscribed to my podcast? If the answer is no, I'd love for you to subscribe. Diary of a Doer is full of stories of business, some behind the scenes, and freaking amazing guests.If you're feeling really generous, I'd love for you to give me a review on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps me out a ton! If you like this episode, you may be interested in: Reflecting on Vulnerability in Leadership (Season 3, Episode 37) My Advice to Young Entrepreneurs (Season 3, Episode 34) FREE GUIDE: 50 Things to Outsource to an Executive Assistant Schedule a FREE strategy call!  A Leader's New Hire Checklist Connect with Priority VA Follow me at @Trivinia

Today on the Listing Agent Lifestyle podcast I want to share a session from the GoGoAcademy we held in Toronto. We had a great two days with Brendon Burchard, JP Sears, Arlene Dickinson, and our second day was our real estate summit, where we had Dan Sullivan and Sally Hogshead join us, and it's Dan's session you're going to listen to today. Dan has a wonderful way of reframing procrastination as a super-power, and we've been having a great conversation about it for almost two years over on the Joy of Procrastination podcast. I think you're going to enjoy this and if you're one of the approximately 7 billion procrastinators on the planet... This is all part of our Listing Agent Lifestyle, the experience of abundant time, and we had a really great conversation with some great feedback from some of the realtors in the audience. So don't procrastinate, and enjoy this episode. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard  

The average human attention span used to be 20 minutes - today it's nine seconds. Are you using that precious time to actually captivate your audience's attention in your marketing? Advertising expert Sally Hogshead joins Dan Kennedy to discuss the concept of fascination in marketing, how it's different from persuasion and the vital role it plays in all types of selling (one to one, one to many, etc.). One of the most important ways entrepreneurs create fascination, Sally insists, is by fully understanding and capitalizing on the unique value their personality can bring to the brand and the business. MagneticMarketing.com NoBSLetter.com

TEM272: Different is better than better Some invaluable wisdom from Sally Hogshead that is the key to gaining traction in the music business. Head over to tem.fm for the TEM272 Show Notes including a list of topics covered in this episode as well as links to all references mentioned. ----- Do you ever jump from project to project and rarely seem to finish anything? Let TEM Coaching design you a personalized plan to help give you clarity on which things to work on and which to put on hold. I promise you will leave our session knowing exactly what your next move should be. Visit temcoaching.com to take control of your career today. ----- Want to help the show? Here's a couple of ways you can do that! 1. Want to access exclusive bonus coverage while helping to make more TEM episodes possible? Join the TEM Patreon family or support the show via a one-time Venmo payment: https://www.tem.fm/support 2. My next Apple Podcasts goal is 200 ratings and 75 reviews. Take just a minute to leave a rating and review on Apple Podcasts to help me get there. Thank you! 3. Subscribe to TEM's newsletter, the Portfolio Career Playbook! And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM. Produced by Andrew Hitz Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at: http://www.tem.fm/shownotes

My friend Sally Hogshead is a New York Times bestselling author and world-class branding expert. Her book How the World Sees You: Discover Your Highest Value Through the Science of Fascination is based on the premise that to become more successful, you do not have to change who you are—you have to become more of who you are. It's an excellent book, and an amazing tool for gaining insight into how others see you. I'm revisiting this interview for the #GWP300 celebration because it's filled with actionable tips and insights. And I want to hear from you! What's your favourite line or takeaway? Share it by either commenting below or tweeting me @BoxofCrayons with the hashtag #GWP300 for your chance to receive a gift from me. Over the next few weeks, we'll be randomly selecting 10 participants and sending them a coupon for a free ebook version of The Coaching Habit. In this interview, Sally and I discuss: The benefits of shifting from looking at yourself to looking at how others see you. How to identify what you naturally do best. How to make your success more predictable. What traits high performers share. How to capitalize on what you do best. Discover more at MBS.Works

Apply for Be Uncommon If You Can Mastermind: https://www.christiandevans.com/mastermind-now _________________________________________________________ I am an entrepreneur, patient advocate, speaker, podcaster, and author.

Expertise Reimagined & Marc Cordon present The Golden Mic Podcast Becoming a Beacon of Light w/ Kass Thomas Pt 4 of 4 https://play.goldenmicpodcast.com/0093_thomas "But when you're willing to step up and acknowledge your capacities. Then there is something about that vibe that invites people to you." - Kass Thomas Hear that? It drives people to you. Kass says it's your vibe. Sally Hogshead describes it as the part of you that fascinates others. Others call it magnetism. Still others call it your special sauce. What is it? https://play.goldenmicpodcast.com/0093_thomas

In Part 2 of our conversation with Sally Hogshead, she delves into the importance of brands' repositioning their flaws instead of trying to fix them, of their identifying what they already are instead of trying to change.

Marketers know how important differentiation is to brand identity. Sally Hogshead goes even further by saying that trying to be better than your competitors is a discouraging slog: The only thing you can control is your difference, so you have to tur

On today's Throwback Thursday episode, branding expert Sally Hogshead encourages you to be more of your authentic yourself and to discover the qualities that make you different from the rest.Source: UnavailableGrab your QOD merch -- tees, hats, mugs, tumblers, and more -- at www.qodmerch.com!Hosted by Sean CroxtonFollow me on Instagram Listen to my new Mindset Coach podcast! Want ad-free episodes? Visit your App Store and download the Stitcher app. Join Stitcher Premium and listen to QOD commercial-free!

‘'The biggest risk is not can you build this? The biggest risk is that no one cares. So how do you validate that someone will care? And how do you validate that someone will be willing to pay for what you are selling?'' – Rob Walling. Calling all bootstrap founders! Joining us on today's masterclass on launching and growing a business is special guest Rob Walling. Rob is an admired serial entrepreneur, investor, author, and host of the popular podcast ‘Startups for the Rest of Us'. Since 2005, Rob has guided thousands of startup founders through his widespread books, recordings, articles, and MicroConf discussions. In this episode, Rob kindly lends us his time to openly share his experience of finding people who care when starting and growing a business. Rob also reveals how to communicate with your customers and unpacks the magic within collecting customer feedback. This episode may seem short and sweet but trust us when we say it is stuffed with brilliant insights and actionable nuggets of advice for you to take away straight from the master of startups. Key points throughout the discussion include:  An introduction to Rob Walling.  When is the right time for building an audience? The art of selling: warm VS cold leads. Business development and the magic of customer feedback.  The early day selection process: unlocking product-market fit.Smashing sales as an introvert. The key to capturing clients and communicating effectively. Sustainable marketing in a tech-savvy world. How to avoid an unprofitable business. Book recommendations for business builders. Rob's top two sales techniques for obtaining your first 10 customers. Why a landing page is a must!The rhythm of business growth from beginning to take-off.Connect with Rob Walling:https://robwalling.com/ https://twitter.com/robwalling https://www.linkedin.com/in/robwalling/ https://microconf.com https://www.startupsfortherestofus.com/about https://tinyseed.com/  Connect with First 10 Podcast host Conor McCarthy: https://www.first10podcast.comhttps://twitter.com/TheFirst10Podhttps://www.linkedin.com/in/comccart/ Resources:Book: The Mom Test by Rob Fitzpatrick.  http://momtestbook.com/  Book: Traction by Gabriel Weinberg. https://www.amazon.com/gp/Traction Book: How the World Sees You by Sally Hogshead. https://www.harpercollins.com/products/how-the-world-sees-youBook: Fascinate by Sally Hogshead. https://www.howtofascinate.com/store/books  Check out my podcast partners!Buzzsprout: https://www.buzzsprout.com/?referrer_id=1389931Otter:

What's In This Episode: How do you say no without saying no so that you can make a million bucks? It's hard to decline any opportunity that miiiiiiight possibly in some way bring you the fame and fortune you've dreamed of having…until someone like speaker extraordinaire Sally Hogshead teaches you how to stop giving yourself away. Jill Salzman turns the mundane into inspiration and transforms the impossible into the achievable. Through defying expectations and breaking the rules, she succeeds in inspiring entrepreneurs to figure out what works for them by using meaningful action to create positive results. Jill is the author of The Best Business Book In The World* (according to my mom) and the Amazon best-seller, Found It: A Field Guide for Mom Entrepreneurs. She's shared the speaker stage with Richard Branson, Sheryl Sandberg, Daymond John, Marilu Henner, and Desmond Tutu among others, and professed her love of Eddie Vedder in her TEDx talk on 11/11/11. She hosts the top-rated entertaining business podcast, Why Are We Shouting?, a question she asks herself daily. CNNMoney calls her a “mommy mogul.” MSN Live says she's a “Cool Mom Entrepreneur We Love.” Forbes rated her a Top 100 Champion Small Business Influencer and voted The Founding Moms one of the Top 10 Websites For Entrepreneurs. When she's not speaking to audiences in patterned leggings or podcasting from her basement, she fruitlessly tries to convince her daughters that cassette tapes actually existed.

Joining Giovanni Marsico in this conversation on How to Unleash Your Superpowers is Jonathan Fields & Sally Hogshead.So who are the guests?Our first guest is the super Sally Hogshead.A New York Times bestselling author and National Speakers Association Hall of Fame speaker, Sally will explain why becoming more of yourself is your greatest value, she'll show you the exact methods you can use so you can describe your true self in just 2-3 words, and how to ‘unlearn' boring.With over 1,000,000 people all around the world having taken her ‘fascination advantage' test, Sally knows precisely how you can discover your highest value through the science of fascination, and she will show you how ‘Different Is Better Than Better'.Our second guest is the fantastic Jonathan Fields.Dubbed ‘The Good Life Guy', Jonathan is an award-winning author whose second book was praised as the #1 Personal Development book of 2011, Jonathan is a truly special human being.Founder of Good Life Project, one of the top-rated podcast series with millions of listens and views in more than 150 countries, and with his new USA Today #1 bestselling book ‘Sparked' making waves, Jonathan is on a quest to help people uncover their hidden imprint for work that makes them come alive.To be able to speak with either of these Gifted souls would be a dream come true, but to have them in the same room will be truly magical.So strap yourself in and get ready…To Unleash your superpower.++The GIFTED Show host Giovanni Marsico is the founder of Archangel - the world's largest community of entrepreneurs, coaches, and Changemakers on a mission to change lives, change ourselves, and change the world. He's had 25,000+ people attend his live events, thousands transformed with his coaching programs, and is now the host of The GIFTED Show - an episodic podcast experience that helps you share your gift with the world. Giovanni has also created a new genre of film: “Real-Life Superhero Movies” - where his first documentary, DREAMER, has won 3 Emmy awards.You can follow Giovanni:Archangel Academy: https://archangel.cc/Giovanni Marsico Instagram: https://www.instagram.com/giftedwithgio/Giovanni Marsico Facebook: https://www.facebook.com/thegiftedentrepreneur/Giovanni Marsico LinkedIn: https://www.linkedin.com/in/giovannimarrsico/#gifted #weareallgifted #changemaker #selfimprovement #personaldevelopment #dreams #business #journey #entrepreneur #entrepreneurship #motivation #manifestation #growth #mindset #success

OFFICIAL TEASER for The GIFTED Show - a podcast experience by Giovanni Marsico (Coming March 3rd). Giovanni is a 3x Emmy-Winning Producer, Founder & CEO at Archangel Academy, Business Mentor to Changemakers, TEDx Speaker.Archangel Academy is a community of superhero entrepreneurs, leaders and game changers that are making the world a better place through mission-driven entrepreneurship and philanthropy. Giovanni hosts his large-scale fundraiser in Toronto every September for thousands of entrepreneurs called Archangel Summit where all of the proceeds are used to support various charities and offer micro-loans, investments, and grants to entrepreneurs creating positive impact. He also runs an invitation-only, private community called Archangel Masters for highly successful entrepreneurs impacting the lives of millions of people.From Host Giovanni Marsico."I believe that we are all GIFTED.I believe that inside you, me, and every one of us is a GIFT that we can share to change the lives of others.And I believe that we all need each other's support, now more than ever, to unleash these gifts.On March 3rd, something big is coming.It's called The GIFTED Show.It's not a podcast or YouTube show.It's way different, and bigger.It's a movement, wrapped up in an episodic journey.And instead of the traditional 1on1 interviews, in each episode I invite 2 or 3 world class masters, as if me, you, and them are all out for dinner, having the most transformative conversations ever.And then each episode builds on the next, like an epic TV series.In our first few episodes dropping March 3rd on YouTube and iTunes you'll hear from Jim Kwik, Dr. Nicole LePera, Lisa Nichols, Gareb Shamus, David Neagle, Martin Latulippe, Nick Nanton, Sally Hogshead, and Jonathan Fields.I've spent the past 8 years building a global community and network of Gifted humans…and It's time for me to introduce them to you.The journey begins March 3rd. Stay tuned for more details and exclusive clips dropping over the next few weeks."#weareallgifted

In this episode, Mariel interviews Stephanie Veraghen and Renia Castillo about how to use systems and strategy to scale your coaching business.     Stephanie and Renia have created the “Get Your Shit Together” Intensive to help coaches to turn their mess into magic so they can scale their coaching businesses. To learn more and apply go to: https://realignyourstrategy.com/gyst/ (https://realignyourstrategy.com/gyst/)    You can also check out their quiz here: https://realignyourstrategy.com/quiz/ (https://realignyourstrategy.com/quiz/)    “No matter where you're at in your business, you don't need to carry any shame about being behind or feeling like you should be someplace else. There's a tendency to feel like you've done something wrong and haven't put together a magic formula that someone else has and that's not the case.”  - Stephanie Veraghen   About Stephanie Veraghen:  Stephanie's extensive operations and training background in restaurant management serving as the Assistant General Manager of an upscale steakhouse, paired with an A.S. degree in Graphic Design have allowed her to become a multifaceted business coach with a thorough understanding of how all parts of an organization operate. While working in the hospitality industry, she obtained a bachelor's degree in Advertising/Public Relations from the University of Central Florida. After completing her program she went to work with New York Times Best-Selling Author, Sally Hogshead where she served as the Director of Possibilities (operations). There, she fell in love with the coaching, speaking, and personal growth and development field. From there, she struck out on her own and now supports authors, speakers, coaches and entrepreneurs in building their businesses. Through her work with her clients, she realized the importance of soft skills. This led her to pursue her degree from Atlantic University in Transpersonal Psychology, specializing in Leadership and Conflict Transformation, which integrates the spiritual and transcendent aspects of the human experience with the framework of modern psychology. She's also a certified life coach and HeartMath® Resilience Trainer, teaching workshops where people learn simple techniques for dealing with challenging people and situations using the wisdom of their hearts.      About Renia Carsillo:  Renia Carsillo helps values-driven brands align their marketing strategy with their impact strategy. After beginning her career as a bank VP, she decided to leave the suits behind and built her first business with nothing but a 2008-era Facebook page. Since that small beginning, Renia has worked with brands as large as 3M and as small as her neighborhood electrician to bring brand strategies to life online and offline. Through it all, Renia learned that the number one problem most companies face (whether large or small) is a lack of cohesive digital strategy. It is with that understanding that, in early 2018, she turned her focus to sustainability, people-driven strategies to create the Do Better Digital ™ framework. Through impact-minded digital strategy, her team helps founders find sustainability in their brand growth strategies. This unique approach helps early 7-figure companies scale without sacrificing their impact goals or opting into what Renia likes to call “bro marketing” tactics that feel manipulative and give the marketing industry a bad name.    If you're ready to enroll more perfect fit clients into your high-ticket coaching program book your free breakthrough call here: marieldiaz.com/connect 

EP 2212 Jeff Altman, The Big Game Hunter discusses the first two things you need to do when you begin to think about changing careers. I mention a book in the show by Sally Hogshead, "How the World Sees You (Enhanced Edition): Discover Your Highest Value Through the Science of Fascination" https://amzn.to/38sI8aB I now also recommend the premium version of the CareerFitter assessment because it makes recommendations. SUPPORTERS: TopResumes https://thebiggamehunter.us/TopResumes and Grammarly TheBigGameHunter.us/grammarly ABOUT JEFF ALTMAN, THE BIG GAME HUNTER Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves career coaching, as well as executive job search coaching, job coaching, and interview coaching. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 2200 episodes. Are you interested in 1:1 coaching, interview coaching, advice about networking more effectively, how to negotiate your offer or leadership coaching? Schedule a discovery call at my website, www.TheBigGameHunter.us Learn to interview like a pro. "The Ultimate Job Interview Framework" www.TheBigGameHunter.us/interviews Kindle and print versions are available on Amazon. Classes On Skillshare https://thebiggamehunter.us/Skillshare Become a freelancer or hire one on fiverr.com https://thebiggamehunter.us/fiverr. I use it and I may wind up hiring you! To set up your freelance business correctly, you may want to incorporate https://thebiggamehunter.us/incorporate Join Career Angles on Facebook and receive support, ideas, and advice in your current career and job. Connect with me on LinkedIn www.linkedin.com/in/thebiggamehunter Mention you listen to the podcast or watch my YouTube channel. If you are starting your search, order, “Get Ready for the Job Jungle” on Amazon. Job Search Going Nowhere? "Diagnosing Your Job Search Problems" for Kindle on Amazon and receive free Kindle versions of "No BS Resume Advice" and "Interview Preparation. Watch my videos on YouTube at JobSearchTV.com, the Job Search TV app for Roku, fireTV or a firestick or Bingenetworks.tv for Apple TV, and 90+ smart tv's. Since 2007, FlexJobs has been the #1 site for work at home opportunities www.TheBigGameHunter.us/flex Thinking of making a career change and need some ideas that fit you. CareerFitter offers a free test and if you want more you can upgrade for the paid version.https://thebiggamehunter.us/Career --- Support this podcast: https://anchor.fm/nobsjobsearchadviceradio/support

Have you ever wondered if your Personality affects your Productivity? Well, Spoiler Alert. It does. In this episode I'm sharing the conversation I had with Designer Jacqui Smith about how she helps her clients with this very thing.  Your Productivity and Personality. Plus we set the stage together using the first step of the UBU methodology for typing for her to possibly rethink which Enneagram type she thought she was…Also,  I've got an exciting announcement to share about my book coming out soon!So if you love being Productive, and you want to get a glimpse of what a UBU Enneagram Typing Session with me might look like and what it could do for you, you're going to love this episode!About Jacqui:Hi I'm Jacqui Smith, designer of WhiteSpace Design Studio and creator of the FUSElife Freedom Framework. As a creative who's run her own business for over 25 years I've worked across a broad range of industries and markets, from government through to small business … and I absolutely love helping entrepreneurs set their business up online + create resources that help them have a bigger impact.I'm an expert in a variety of online applications and platforms, plus productivity + time management. Yes, I'm a special kind of creative unicorn that enjoys bringing together the creative + logical sides in a way you've been looking for.My specialty is combining design, tech + productivity to create a transformational experience for your customers so they can take action easier + get results faster!Customers rave about you when you get them results! And to get them results you need a simple strategy that combines what you do with easy to use products + integrated technology.Sally Hogshead calls me a Secret Weapon, and I look forward to being that for your business.WhiteSpace Design Studiodesign | tech | productivityFacebook | Instagramwhitespacedesignstudio.com.auwhitespacedesignstudio.comjacqui@whitespacedesignstudio.comIt's finally here!!The Enneagram App for Entrepreneurs is a PWA (Progressive Web App) which is all the craze now. Why??➤ small footprint on your device➤ ability to install it on all of your devices➤ ability to access it from any web browser➤ updates are immediate without requiring you to download a thing! Download Enneagram App for Entrepreneurs here: https://ubu.powercoachjen.com/cardSupport the show

“one of the main reasons for Bitcoin's success is something that resonates with us as humans on a much deeper level: the primal elements of its brand, which when combined, turn it into a belief system." - Paulo Sacramento Today we go deeper than the technical aspects of Bitcoin, less about the code and innovation itself, & more about the human element. What is it about Bitcoin that connects it to the primal elements inside us? What makes Bitcoin not a mere technology, but an ideology? And what can it tell us about Bitcoin's long term staying power? The Seven Primal Elements of the Bitcoin Brand: https://bitcoinmagazine.com/culture/the-seven-primal-elements-of-bitcoin Mentioned in the episode to explore the topic further: Sally Hogshead, Fascinate The Cryptoconomy Holiday Calendar Don't forget to get your BitBox02 with discount code "GUY" for 5% off at guyswann.com/bitbox You should already be stacking, but take the work out of it by do it automatically with Swanbitcoin.com/guy (free sats to start your plan) --- Send in a voice message: https://podcasters.spotify.com/pod/show/bitcoinaudible/message

About This Episode: Marketer, copywriter, entrepreneur. Jennifer Hudye is the Founder and CEO of Conscious Copy & Co., one of the top copywriting companies in the digital marketing world where they help entrepreneurs communicate their vision and message in a way that inspires people to take action. Her clients have included household names like Strategic Coach, Joe Polish, JJ Virgin, Bulletproof Coffee, Brendon Burchard, Sally Hogshead, Cameron Herold, and many others. She's founded/co-founded 4 businesses, spoken at some of the industry's biggest events, including the Genius Network Annual Event, Traffic & Conversion Summit, and Digital Agency Expo. Jennifer co-led what was described as “The World's Greatest Copywriting Panel” at the Genius Network Annual Event in 2019 with legendary copywriters. Perry Belcher introduced her as “the copywriter behind the top copywriters” when she spoke at Madison Square Garden in NYC.   Find out more about Jennifer at: Jennifer's website LinkedIn Facebook Conscious copy Check out our YouTube Channel: Jeremyryanslatebiz Make Extraordinary a reality: jeremyryanslate.com/extraordinary See the Show Notes: jeremyryanslate.com/827 Sponsors:Gusto: This episode is sponsored by Gusto. Run your payroll the easy way, the same way we do at Command Your Brand. You'll get a. $100 Amazon Gift Card just for running your first payroll! http://www.jeremyryanslate.com/gusto Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books.  http://www.jeremyryanslate.com/book  

In this week's episode of The Freenoter, we examine one of the most important aspects of freenoting: the audience, and how much you should tailor your talk to each event. We also spotlight a speaker who always customizes for her audience, and we ring in the holidays with the most festive of beverages, the Champagne Cocktail. Note: The Freenoter is taking a holiday break! Look for our next episode on January 7th. Show Notes: A Flock of Seagulls - "I Ran" https://www.youtube.com/watch?v=iIpfWORQWhU West Side Story: GANG FIGHT! https://www.youtube.com/watch?v=20myPs_-E1I AndyBoy produce: https://www.andyboy.com/ Sally Hogshead: https://www.sallyhogshead.com/ Sally's How to Fascinate assessment: https://www.howtofascinate.com/ Tamsen's assessment: https://tamsenwebster.com/how-big-is-your-big-idea/ The Gogos, "Vacation" https://www.youtube.com/watch?v=0fQESUBMwGg The Champagne Cocktail: Place a brown/demerara sugar cube in a champagne flute. Soak cube in Angostura bitters. Fill flute with champagne/prosecco. Garnish with a citrus twist. For an extra kick, add an ounce of cognac. Speak with affected Upper East Side accent. Flare pinky out while holding glass. Look down on those consuming "punch" around you. Pretend you read Noam Chomsky. Leave party early.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

In today's episode, AJ and Rory get together to do a debrief of the most salient points that Sally Hogshead made in her epic recent interview. Sally primarily spoke about the value of positioning and differentiating oneself, while sharing strategies and examples from her personal experience that show how this can be done. Rory and AJ were particularly struck by this idea that uniqueness is something that everybody already possesses.

Today we welcome true thought leader Sally Hogshead on to the show, where she drops all types of knowledge bombs! In our opinion, Sally is one of the smartest people in the world. She is a New York Times bestselling author and Hall of Fame speaker who has done campaigns for giants such as Mini, Nike, and Coca-Cola. She is also the genius creator of the Fascination Advantage Assessment, which is a personality test that teaches you how to find the special thing that separates you from everybody else in the game. Sally tells us how she blew up after years below the radar.

Sally Hogshead (@SallyHogshead), author of Fascinate: How to Make Your Brand Impossible to Resist, rejoins the show to tell us how our audience scored in her Fascination Advantage Assessment. You'll be as surprised as she was when you hear the results! The Cheat Sheet: Personality Danger Zones -- understanding how other people see us and maximizing the chances of making a positive first impression. The upsides and downsides to creativity. How positive attributes can translate into pitfalls. Do you partake of "idea snobbery?" What patterns do Art of Charm listeners have most in common? And so much more... Find out more about the team who makes The Art of Charm podcast here! Show notes at http://theartofcharm.com/podcast-episodes/sally-hogshead-fascination-advantage-assessment-bonus/ HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Review the show in iTunes! We rely on it! http://www.theartofcharm.com/mobilereview Stay Charming!

Sally Hogshead (@SallyHogshead) tells us how we can make anything fascinating in as little as one hour by applying the principles of her book Fascinate: How to Make Your Brand Impossible to Resist. The Cheat Sheet: Are you pistachio or vanilla? Different is better than better -- learn why standing out and knowing how to fascinate is your greatest competitive advantage. Neurologically, the process of fascination is similar to the infatuation of falling in love. Discover how to find your particular strengths and use them for maximum leverage -- not just in business, but in life. Take the fascination test to identify what makes you different -- so you can do more of what you're already doing right and less of what detracts from your strengths. And so much more... Gentleman's Box is a men's subscription service that provides men around the world with four to six men's style and grooming essentials in a monthly box. Use promo code "CHARM" at checkout to save $5 off any subscription option at Gentleman's Box here! Does your business have an Internet presence? Now save a whopping 50% on new webhosting packages here with HostGator by using coupon code CHARM! Looking for a new podcast (in addition to The Art of Charm rather than as a replacement, we hope)? Check out Mike Dillard's Self Made Man here! Find out more about the team who makes The Art of Charm podcast here! Show notes at http://theartofcharm.com/podcast-episodes/sally-hogshead-how-to-fascinate-episode-574/ HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Review the show in iTunes! We rely on it! http://www.theartofcharm.com/mobilereview Stay Charming!