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Sales. Max Altschuler doesn't just run Saleshacker, a company that teaches people how to sell. He has conferences, a book, and a sales community. If you have sales questions, or want to learn more about how to sell - this is the episode for you. About Max Altschuler Max Altschuler is founder and CEO of Sales Hacker, the leading community for modern sales professionals. He’s the author of Hacking Sales: The Playbook for Building a High Velocity Sales Machine. A widely recognized thought leader on sales and technology, Max has been been published by the Harvard Business Review, cited by Forbes, and named a top sales expert by both Salesforce and Inc. He keynotes conferences around the world and is an investor and advisor for startups. Previously, Max held top positions at Udemy and AttorneyFee. An avid traveler, he has visited 79 countries. He lives in New York City, but also spends time in San Francisco. He loves to play hockey, visit his nephews, and hang out with his dog Brie. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
The Top Entrepreneurs in Money, Marketing, Business and Life
Max Altschuler, CEO of Sales Hacker – a rapidly growing media company focused on the future of B2B sales. Max wrote the book Hacking Sales: The Playbook for Building a High Velocity Sales Machine which was recently published by Wiley. Aside from sales hack and angel investors, Max advises startups all around the globe. Famous Five: Favorite Book? – The 48 Laws of Power What CEO do you follow? – N/A Favorite online tool? — Boomerang Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – Max wished he could have studied Psychology a bit more Time Stamped Show Notes: 01:40 – Nathan introduces Max to the show 02:07 – Sales Hacker is a media company ushering the future of sales 02:35 – Sales Hacker does crowdsourcing of content on their blog and holds conferences throughout the year 03:12 – The conferences are Sales Hacker’s main revenue stream 03:20 – Sales Hacker’s last conference was in June 2016 04:09 – The sponsored revenue for the last conference was $1.2 M 04:14 – Ticket sales was $300-400K 04:22 – Average ticket price was $400-500 04:28 – Total attendees 04:41 – The cost per conference is less than $1M 04:53 – Max shares how they manage the cost of the conference 05:51 – You need to find venue sponsorship 05:57 – Max helps clients with bigger conferences like Pulse 07:00 – Sales Hacker finds out which businesses are interested in the conference 07:33 – Have prospective sponsors sign up and pay early 09:15 – Sales Hacker’s average revenue per event depends on the event 10:54 – Sales Hacker takes a percentage from the total profit of SaaSters 11:30 – 2015 total revenue is $2.5M 11:45 – Team size 12:04 – Max shares why he didn’t build a SaaS business 12:59 – Sales Hacker’s list size 13:55 – Max’s goal for a VC round 14:07 – Max is from Udemy 14:35 – Max had 2 companies before Udemy 15:20 – Max’s second business was Last Call 15:45 – Max’s 3 favorite investments at the moment 16:50 – The average amount Max is investing in a business 18:00 – Max sets expectations of what he will and will not do for a company 18:36 – Max is trying to invest in B2B companies 19:21 – Connect with Max through LinkedIn, Twitter and his website 21:30 – The Famous Five 3 Key Points: Closing a business does NOT mean it was a failure – you gain experience and learn valuable lessons from that process. Take the time to research and know where to invest. Even if you’re working with SaaS businesses, that doesn’t mean you should or can build one as well. Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences @MaxAlts – Max’s Twitter handle LinkedIn – Max’s LinkedIn account Sales Hacker – Max’s business website Show Notes provided by Mallard Creatives
All great sales professionals have one thing in common: they never stop learning. Even the most veteran leaders are looking for educational resources to help them succeed, especially in our current sales industry. How can you stay on top of your game when the sales techniques and technologies you used to trust have become obsolete? Join today’s guest, Max Altschuler, and I for a conversation on resources, sales paths, and community. Max Altschuler is a speaker, author, and the founder of Sales Hacker, Inc. an educational sales resource. Sales Hacker, Inc. produces the popular website saleshacker.com as well as events and conferences that foster community engagement. Besides his work in the sales industry, Max is also passionate about helping military veterans and animals. He is the co-organizer of PushUpCharity, which has startups competing against each other in a pushup challenge. All proceeds go to charity! Episode Highlights: Sales Hacker: Max’s inspiration for creating the company Who can benefit from additional training? Getting the most out of new sales technology Finding a customer profile & sales stacking Following the proven path Resources: Sales Hacker Follow Max on Twitter @MaxAlts Connect on LinkedIn Check out Max’s book Hacking Sales: The Playbook for Building a High-Velocity Sales Machine, now updated & revised! As an expert in sales education, Max Altschuler mentioned a number of different books and software for the sales professional: Node.io Crystal Knows The Ultimate Sales Machine by Chet Holmes Predictable Revenue by Marylou Tyler and Aaron Ross The Sales Development Playbook by Trish Bertuzzi The Sales Acceleration Formula by Mark Roberge The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson
In this episode, Max Altschuler, founder and CEO of Sales Hacker, Inc., and the author of Hacking Sales: The Playbook for Building A High Velocity Sales Machine discusses what it takes to build your own high velocity sales machine. Among the many topics we discuss in this information-packed episode are: What high velocity means in selling. The steps you need to take to focus on generating more revenue with fewer resources How to quickly build a pipeline that is fat with qualified prospects Why you need to specialize sales roles and verticalize your sales focus Why mature sales teams need to act like start-up sales teams and embrace the sales hacker practices Why hacking sales works in complex sales as well as transactional sales. Want to create a high velocity sales machine for your company? Don’t miss out on this episode!
"Hacking Sales: The Playbook for Building a High Velocity Sales Machine" by Max Altschuler https://www.salesartillery.com/marketing-book-podcast/hacking-sales-max-altschuler