Podcasts about lead strategist

In today's episode of the Second in Command podcast, Cameron is joined by Matthew Kovacs, President and Lead Strategist of Blaze PR.In this insightful conversation, Cameron and Matthew discuss the evolving landscape of a fast-changing professional field, exploring how emerging technologies are reshaping traditional workflows and mindsets. They unpack the tension between embracing innovation and managing skepticism, revealing how organizations navigate new tools to enhance efficiency while addressing cultural and economic challenges.You'll discover the power of storytelling as a strategic asset, emphasizing how personal journeys and company origins create compelling narratives that resonate beyond surface-level promotion. Through thoughtful reflections, the guests reveal the nuances of building authentic connections and fostering trust with diverse audiences, even amid uncertainty and rapid transformation.This conversation offers practical advice, lessons learned over decades, and a glimpse into how forward-thinking professionals prepare for the next wave of disruption without losing sight of foundational values.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Background on Blaze PR, a lifestyle agency working with various brands across different categories like beverages, CPG, retail, and home builders.The importance of media training for clients, including CEOs, spokespersons, and sales teams.The digital trifecta of earned media, owned media, and paid media, and how Blaze PR helps clients integrate these elements.The role of PR in driving traffic to stores like Costco and building brand awareness.Why PR firms must adapt and embrace new technologies such as AI to stay competitive. And much more...Resources:Connect with Matthew: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron's latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron's online course – Invest In Your Leaders

Are you managing your time backwards by focusing on tasks and urgency instead of vision and intention? We are flipping the script in this episode, showing why you need a new way of thinking about your time instead of being exhausted, spreading yourself too thin, and still not meeting your goals. What if your calendar could support the life you want? What if you could design a schedule that lets you grow and breathe? It's possible! Join Melissa Kay, Lead Strategist and Chief Dream Officer at Tap the Potential, and Dr. Sabrina Starling, The Business Psychologist, TEDx speaker, and the founder of Tap the Potential. You'll discover an exact framework to reclaim your time and design your business around your life, not the other way around. Profit by Design is a Tap the Potential Production.Show Highlights:Dr. Sabrina's biggest Aha moment about effective time management: “The bigger the life we create outside of work, the more efficient we become at work.”First, get clear about the kind of life you want to create.Examples from Tap the Potential clients about the experiences they want in life“How do you want to feel about your day?” (The intangibles matter the most!)Define your motivation for working less.Determine your boundaries—and follow through with keeping them!Learn to “let go.” (Dr. Sabrina explains the process.)Consider your energy when designing your calendar. (Implement a “10K Power Hour”!)Create time blocks for breaks and self-care.Having support is crucial. You don't have to do it all alone!Melissa explains her role in one-on-one coaching support. Book a call with us today! Resources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best Course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week...

Have you thought about hiring a business coach but aren't sure if it's worth the investment? We are breaking down the real ROI of coaching—what it costs, what you gain, and how to know if it's the right move for your business. You'll discover how to discern between tangible and intangible ROIs and how to know if you're ready for a coach. This topic is near and dear to our hearts because we are obsessed with getting our clients the results we promise them. Join Dr. Sabrina Starling, The Business Psychologist, TEDx speaker, and the founder of Tap the Potential, as she and Melissa Kay, the Lead Strategist and Chief Dream Officer at Tap the Potential, discuss this topic.Profit by Design is a Tap the Potential Production.Show Highlights:Instead of asking if you can afford a coach, ask yourself what it's costing you to stay stuck!What have you tolerated in your business?The tangible ROI of coaching (The results we see every day!)More time off AND more money in your bank account. Sound good?Understanding target allocation percentagesDr. Sabrina's personal example of the impact of coachingThe ROI on your coaching investment for your teamNiching down with the 80/20 principleOur goal is to give you a minimum return of 3x your investment in the first year.The intangible ROI of coaching: no key team member dependency, more time for your loved ones, getting out of the “survival trap,” and falling back in love with your business againOur clients' perspectives on their first few months in our coaching programWe are different from other programs—here's how!Our results: 94% of our clients achieve the promised results.Get creative to pay for coaching!Think about payroll and higher-level investments to avoid mis-hiring that can cost you thousands.Ways to work with us: group coaching, one-on-one coaching, and courses. We want to help! Book a call with us today! Resources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a...

Are you struggling to break free from the survival trap? We want to help you turn things around! Everything depends on your decisions, and you want to make decisions that will move your business forward, but how? Join Tap the Potential's Lead Strategist, Melissa Kay, and Dr. Sabrina Starling, The Business Psychologist and TEDx speaker, as they cover this topic today. Discover how your clear, compelling vision controls your decisions, and your choices influence the direction of your team and business. There is a better way, and you CAN break free from the survival trap! Join us to learn more!Profit by Design is a Tap the Potential Production.Show Highlights:A vivid, compelling vision is a MUST to avoid the survival trap.Your clear vision is your guiding light.Filter ALL decisions through a clear vision of where you want to go.Pay attention to all the wins and successes.Guard against survival trap responses.Your vision excites your team when it excites you!Your vision will get you through the dark times. Need help creating your vision? Let Melissa help! Book a call today for one-on-one help through our VIP Day experience!Resources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina's Introductory Training:

Are you ready to move your business forward? If you're struggling to find the hours to “get it all done” or unsure where to focus your time and energy, this episode is for YOU! We are diving into proven strategies for carving out time to work ON your business, not just IN it. You'll learn how much time you should be working and how to create more time to get started. Melissa Kay, the Lead Strategist at Tap the Potential, and Dr. Sabrina Starling, the Business Psychologist and TEDx speaker, cover this topic in today's conversation. Do you need help moving from burnout to balance? Join us to discover tools for working smarter, not harder!Profit by Design is a Tap the Potential Production.Show Highlights:“How much time should I be working ON my business?”Melissa's announcement: You CAN take a 4 week vacation®️ one year from now! (Ready to commit? Book a call with us today!)Where to start to work ON your business for only 5 hours each weekThe time block to work ON your business is your highest-value activity. (We customize the Tap the Potential Solution to fit your specific needs.)“Cleaning up” strategically to create more mental space and ease in your lifeThe beauty of the compounding effect of small steps forwardThe ROI in group coaching is priceless. (94% of our clients achieve the promised results: more profit and more free time.)We want to help you! Book a call with us today!Resources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at

M. Woodrow Johnston II is the CEO and Lead Strategist of Revere Solutions LLC, a political consulting firm renowned for empowering underdog conservative candidates to achieve remarkable victories. With over a decade of experience in political consulting and marketing, Woodrow has orchestrated campaigns across the nation, from city council races to presidential elections. Formerly the Senior Vice President at McShane LLC—the fastest-growing political consulting firm globally for two consecutive years according to INC. Magazine—he oversaw 53 awards for campaign excellence and contributed to over 180 campaign victories. Woodrow's innovative, data-driven strategies focus on mobilizing the conservative base rather than attempting to sway undecided voters. This approach has led to stunning successes, such as helping Idaho Senator Scott Herndon win by double digits against an incumbent while being outspent 3 to 1, and assisting a 19-year-old candidate become one of the youngest state legislators by winning by 20 points despite being outspent 3.5 to 1. At Revere Solutions, he offers a comprehensive suite of services including polling, fundraising, digital advertising, and opposition research, all tailored to help candidates win—even when outgunned and outspent. Connect with Woodrow via Website (https://revererpm.com) or LinkedIn (https://www.linkedin.com/in/woodrowjohnston/)

In this engaging discussion, we sit down with Woodrow Johnston, the CEO and Lead Strategist of Revere Solutions LLC—a powerhouse in political consulting known for helping conservative candidates secure unexpected victories. From peer-to-peer text messaging to strategic polling and campaign management, Woodrow's expertise has shaped elections at every level. With over a decade of experience, he has successfully led campaigns ranging from local city council races to high-stakes presidential elections. What's the secret behind his proven voter outreach strategies? Hit play to find out! Join us to explore: Woodrow's unique approach to modern political campaigns. How predictive analytics can forecast voter behavior. The truth about polling accuracy—what you need to know. Effective strategies for handling campaign challenges and opposition.  Want to learn more about Woodrow? visit the Revere Solutions website now Episode also available on Apple Podcasts: https://apple.co/38oMlMr

In this conversation, we connect with Woodrow Johnston, the CEO and Lead Strategist of Revere Solutions LLC. Renowned for empowering underdog conservative candidates and achieving remarkable victories, Revere Solutions is a political consulting firm that offers a wide range of services – including polling, peer-to-peer text messaging, campaign management, and more… Boasting over a decade of experience in political consulting and marketing, Woodrow has orchestrated campaigns across the nation, ranging from city council races to presidential elections. How has he achieved success mobilizing the conservative voting base? Click play to see for yourself! Join us to discover: How Woodrow describes his role in the political world.  Productive ways to address various campaign issues.  The role that predictive analytics plays in making educated guesses about how certain groups vote.  How to know whether or not polling is accurate.  To learn more about Woodrow, visit the Revere Solutions website now. Episode also available on Apple Podcasts: https://apple.co/30PvU9C Boost Your Brainpower with 15% OFF!  Fuel your mind with BrainSupreme Supplements and unlock your full potential. Get 15% OFF your order now using this exclusive link: brainsupreme.co/discount/findinggenius Hurry—your brain deserves the best!

Are you feeling stuck in your sales conversations? Struggling to get your clients to make decisions that serve them – and your business?  Imagine having a simple way to turn indecision into clarity and get your business moving forward easily. In this episode, Nikki is joined by Melissa Jacobs, CEO of Crow and Pitcher, to share the “Give a Menu” technique, a game-changing way to simplify decisions for your clients and strengthen relationships and results. Hear how Melissa uses this technique to find perception gaps in her clients' businesses, refine marketing messages, and align strategies with what customers truly value.  Learn how giving clear, actionable choices builds confidence and means clients make decisions that benefit them and you. From renewals on retainer agreements to getting clients to focus on what matters most, Melissa's story may have you rethinking how you present options and add value in your business. Ready to stop decision fatigue, deepen client relationships, and be part of your client's success? Melissa Jacobs is an accomplished brand strategist who shows mid-size consumer brands how to increase sales by getting clear on how to target their ideal client. She particularly enjoys helping brands understand the difference in how their customers and prospects perceive the brand. By knowing this Perception Gap, her clients get clear on the marketing messages needed to drive revenue growth and stop wasting time and money on efforts that aren't effectively impacting their bottom line. Melissa is currently the CEO and Lead Strategist at Crow & Pitcher LLC, a brand strategy and insights consultancy. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!   In This Episode: [00:45] Today's episode is a sales success story with an amazing long-term client Melissa Jacobs. [01:07] She was also in episode 181. Today she's going to share a very specific technique for generating business. [02:05] In this very early part of 2025, Melissa has already locked down 89% of her 2024 revenue. [04:20] Melissa's business is called Crow & Pitcher, and she's the CEO and lead strategist. It's a consultancy for brand strategy and insights. [04:36] She helps midsize consumer brands sell products and services. She helps discover the perception gap which is the difference between how current customers and prospects perceive the brand. [06:46] If you want your prospects to act like customers, you want them to believe what your customers believe. [08:15] The work Melissa did for me and my business in helping to find the perception gap was a huge game changer. [11:45] The "give a menu" technique has had a huge impact on Melissa's business.  [13:44] Melissa did a study to help a client find the perception gap in eight regions. [14:22] A mini example of giving a menu is when, six months later, she gave the client a choice in doing the study again, or choosing select markets, or something else. [16:11] The purpose of giving a menu is making it easy for the client to make a decision. [18:54] She also used this technique with a client to plan out action steps for the next year. Melissa wanted to find a win-win that would benefit both of them. [23:23] Having a menu of options made it easy for the client to see how these types of activities would help her business. [24:54] The worst thing ever is for someone to hire you on a retainer but not actually utilize the time. There's no way they will renew without getting value. [25:07] We have to help them best utilize time and energy with the money they've spent on you. [26:05] Also include things that you're excited about doing. [29:17] Think about how you can be an invaluable part of somebody's team even when you're not an employee. [31:30] Mastering the "build a menu" muscle will move the needle in your business. [32:51] Making things easy for people on the other end has been a transformational idea.  [35:11] Melissa shares where the name Crow & Pitcher came from.   For more actionable sales tips, download the FREE Closing The Sale Ebook.   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven    Find Melissa: Crow & Pitcher Melissa Jacobs - LinkedIn   Resources: Generating New Business With Confidence A Sales Success Story With Melissa Jacobs

Tricia Sanders is the Founder & Lead Strategist at High Five Strategies. She and her team are the people leaders call when they need help connecting the dots between current- and goal-state. Tricia is an expert at challenging long-standing assumptions and drives creative yet pragmatic results. Prior to this work, she was COO at First Bank in St. Louis and an officer in the United States Army with tours in South Korea, Qatar, and Afghanistan.Mentioned on the ShowConnect with Tricia on LinkedIn: https://www.linkedin.com/in/patriciaasandersHigh Five Strategies: https://www.highfivestrategies.com/Brian Emerson discussing polarities on the People Business podcast: https://peoplebusinesspodcast.com/brianemerson/Coach Rachel Hanson on People Business: https://peoplebusinesspodcast.com/rachelhanson/________________________Connect with O'Brien McMahon on LinkedIn: https://www.linkedin.com/in/obrienmcmahon/Learn more about O'Brien: https://obrienmcmahon.com/Timestamps(1:50) - Welcoming Tricia(2:08) - What is the work of High Five Strategies?(10:17) - Why is setting strategy so uncomfortable?(15:30) - How do you help clients come up with the right set of goals?(21:20) - How do you pick one goal without letting the others slip?(25:42) - The "Even Over" statements exercise(31:29) - It's good to know the actual culture of a company(36:23) - Why is clarity so important when it comes to goals as well as knowing your "why" and your "what"?(42:03) - Why won't you take on a client for less than an 18-month engagement?(43:52) - Where are the biggest pitfalls in implementing strategy?(49:41) - How do you help people become open to change?(57:04) - Where can people reach you?(57:42) - Do you have a personal 35 word strategy?

You're in for a treat in today's episode as Melissa Kay, Lead Strategist at Tap the Potential, interviews Donna Leyens. Donna founded Pumpkin Plan Your Business and has helped thousands of small business owners transform their businesses. Join Melissa and Donna to learn more about marketing that works to attract your ideal clients!Profit by Design is a Tap the Potential Production.Show Highlights:Donna's role and current workYour marketing must be geared toward attracting your ideal clients.Your underlying strategy is about who you are trying to reach.The Pumpkin Plan framework to identify your ideal clients:Use a Top Client Assessment.Narrow down who you are speaking to and understand how to speak to them.Results to expect when you tweak your marketing messageExamples of marketing messages to your ideal clientTools create clarity and focus in determining your marketing strategy.Donna's perspective on ONE action that business owners can take todayResources:Connect with Donna Leyens: Website (find free resources!) and The Pumpkin Plan book by Mike MichalowiczRetain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of...

The Future of PR: Embracing Digital Innovations for GrowthIn the latest episode of our podcast, we had the pleasure of hosting Justin Goldstein, the founder of PR73, an integrated communications firm specializing in public relations and marketing. Justin shared his wealth of knowledge on how businesses can effectively leverage PR to enhance their visibility, credibility, and ultimately, their sales. This blog post will break down the key insights from the episode, providing actionable advice and thorough explanations to help you maximize the impact of your PR efforts.Justin Goldstein founded PR73, an integrated communications firm named after 73rd Street in Manhattan, where he started the company. PR73 focuses on creating synergies between public relations and marketing, offering a range of services from media relations to digital marketing. Justin's approach emphasizes the importance of integrating PR with business development goals to drive growth. One of the common misconceptions about PR is that it is solely about gaining visibility. While visibility is a crucial aspect, Justin argues that effective PR should be integrated with business development goals. Many businesses fail to understand how to leverage PR for their growth, leading to missed opportunities.In summary, this episode provides valuable insights into the role of public relations in business growth. Justin Goldstein's expertise highlights the importance of integrating PR with marketing strategies, leveraging media coverage effectively, and maintaining exceptional customer service. As the media landscape continues to evolve, businesses must adapt their approaches to PR and recognize the potential of both traditional and new media channels. By doing so, they can enhance their visibility, credibility, and ultimately drive sales growth. For more information about Justin Goldstein and PR 73, visit their website at pr73.com where you can explore the range of services offered and learn more about how PR can benefit your business.About Justin Goldstein:Justin is an award-winning public relations and marketing expert, and the Founder and Lead Strategist of PR73, an integrated communications agency that helps brands build trust and unlock growth opportunities. He has reshaped industry practices through his work with leading organizations like Uber, AARP, Clinton Global Initiative, General Motors, and many more. Justin's mission? To empower brands to develop trust at every touchpoint. Justin's journey is a testament to the power of resilience and resourcefulness. Born with a cyst on his kidney, he learned early on to recognize his limits and adapt strategically—a lesson he now applies to business. Just as he used a kidney protector belt as a child, Justin advocates for understanding your bandwidth and being resourceful to avoid overextending yourself and your clients.About PR73:PR73 is an NYC-based, integrated communications firm that specializes in developing insight, strategy, and content to build and strengthen trust across both internal and external audiences.Originally founded as Press Record Communications, PR73 expands upon its predecessor's vision by combining PR and marketing to deliver more holistic, innovative services that go beyond traditional communications. With an award-winning team of seasoned creative professionals and business-minded experts, PR73 has a proven track record of crafting consistent brand messaging across all platforms, driving visibility, and fostering growth for its clients.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out PR73 website at

Justin Goldstein is the Founder and Lead Strategist of PR72, an integrated communications agency that helps organizations like Uber, AARP, and General Motors unlock growth and build their brands. We discussed all of this and more this week on the On Brand podcast. About Justin Goldstein Justin Goldstein is an award-winning public relations and marketing expert, and the Founder and Lead Strategist of PR73. This integrated communications agency helps brands build trust and unlock growth opportunities. He has reshaped industry practices through his work with leading organizations like Uber, AARP, Clinton Global Initiative, General Motors, and many more. Justin's mission? To empower brands to develop trust at every touchpoint. Justin's journey and personal story testify to the power of resilience and resourcefulness. Born with a cyst on his kidney, Justin learned early on to recognize his limits and adapt strategically—a lesson he now applies to business. Just as he used a kidney protector belt as a child, Justin advocates for understanding your bandwidth and being resourceful to avoid overextending yourself and your clients. From the Show What brand has made Justin smile recently? Justin shared the consistent smiles he gets from real estate brokerage SERHANT. Connect with Justin on LinkedIn and the PR73 website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Your mission is your WHY, and it incorporates your purpose into your business. One of the most crucial steps in realizing your business dream is to reignite your passion and connect with the WHY of your business. Rediscovering that spark and creating a roadmap to bring your dreams back to life is the focus of today's episode. Join Melissa Kay, Lead Strategist, and Certified Dream Manager at Tap the Potential to learn more!Profit by Design is a Tap the Potential Production.Show Highlights:When the passion for our business seems distant, we fall into the survival trap and face burnout.Understanding what has changed for you–and why it mattersUnderstanding the bigger picture to realign with your original visionEmbrace your dream again!Reconnect with your WHY:Craft a powerful mission statement that incorporates your values.Create a clear vision for the future.Turn your vision into actionable steps to move forward. (Use annual goals that are specific, measurable, and aligned with your larger purpose.)Are you playing “too small”?“Saying NO means saying YES.”The first step in reconnecting your dream with your WHY is reflection. (Step away from the office to do this!)Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality...

Justin is an award-winning public relations and marketing expert, and the Founder and Lead Strategist of PR73, an integrated communications agency that helps brands build trust and unlock growth opportunities. He has reshaped industry practices through his work with leading organizations like Uber, AARP, Clinton Global Initiative, General Motors, and many more. Justin's mission? To empower brands to develop trust at every touchpoint.Justin's journey is a testament to the power of resilience and resourcefulness. Born with a cyst on his kidney, he learned early on to recognize his limits and adapt strategically—a lesson he now applies to business. Just as he used a kidney protector belt as a child, Justin advocates for understanding your bandwidth and being resourceful to avoid overextending yourself and your clients.http://pr73.com/Source: https://businessinnovatorsradio.com/justin-goldstein-lead-strategist-mark-stephen-pooler

Delegating tasks is a struggle for most business owners, and it's a challenge that quickly becomes an obstacle in the battle for a “work supports life” mindset. We touched on this topic as we ended our last episode, and we knew it deserved more time, attention, and deeper discussion. Join Melissa Kay, Lead Strategist at Tap the Potential, and Dr. Sabrina Starling, fresh off her recent TEDx talk, as they dive into this topic with practical insights.Profit by Design is a Tap the Potential Production.Show Highlights:Delegating tasks effectively is THE key piece to having a 25-hour work week.Examples of $10,000 an hour activities for business owners (Are you spending time on your highest-value activities?)Cultivating trust among your team members (Assume they are whole, competent, capable, and complete human beings.)Hiring A-players whose values align with your company's immutable laws and giving them decision-making parametersHandling A-players with gentle reminders about their expected key resultsMelissa's perspective of the “messy middle” of the delegating processThe importance of a good project management tool and clear communication with team membersBeing crystal clear about key results for each team member is essential!Consistency is the key in team meetings and one-to-one meetings. Dr. Sabrina's best tips for effective one-to-one meetings with team members (Deliver 7 positive pieces of communication for every piece of critical feedback, watch your body language, settle yourself, and be fully present.)Need more help and guidance? Email Melissa or sign up today for the How to Hire the Best course. Book a call with us today to find out what we can do for you! Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on...

In episode 9 of this season's Digital & Dirt Podcast Ian welcomes Olivia Reid, Music Artist and Lead Strategist at Journey, to discuss balancing her music career along with her job as a strategist at an immersive AI experience company. Podcast Breakdown00:00 - 09:30 Introducing Olivia Reid 09:45 - 19:22 Olivia's Inspiration21:52 - 33:02 Working With Journey 33:07 - 47:09 Going Beyond the Virtual World 47:13 - 54:25 AI Assistant for Your Goals

Are you making decisions out of fear or love? Wouldn't a thriving mindset be better than merely surviving? In this episode, Dr. Sabrina Starling joins Melissa Kay, Lead Strategist at Tap the Potential, to discuss this topic. You'll learn how to identify and break free from survival mode, how to cultivate a supported work/life integration, and actual steps to help you thrive. Join us!Profit by Design is a Tap the Potential Production.Show Highlights:Facing challenges in survival mode, which triggers fear-based decisionsPay attention to the language you use.Focus on what you want to grow and create.Using The Choice Map (from Change Your Questions, Change Your Life by Marilee Adams) to catch your fear-based thinkingDeep-breathing exercises and powerful questions as tools for creating space and loveDrawbacks of fear-based assumptionsJournaling constantly will help you notice wins with a heart of gratitude.“Stop borrowing anxiety from the future!”Protect your time best by caring for yourself first.Dr. Sabrina's tips for self-care as an entrepreneurLinks and Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!

Are your company's systems holding you back from reaching your full potential? Join Dr. Sabrina and Melissa Kay as we dive into the critical role of systems in driving sustainable growth. Dr. Sabrina Starling is “The Business Psychologist,” founder of Tap the Potential, and a recent TEDx speaker, and Melissa Kay is the Lead Strategist at Tap the Potential. You'll learn why the success of your business depends on systems and what you can do today to get started with implementing systems. Join us!Profit by Design is a Tap the Potential Production.Show Highlights:Systems make the difference. Having zero systems means there is no framework for success.Hiring A-players without having systems in place gives them no path to success.Melissa's example of taking over the PBD podcast because systems are in placeSystems are a cool opportunity for innovation in our businesses.Systems are often the issue if an A-player is not delivering key results. Systems will bridge the gap.Most systems revolve around project management tools (We use Asana.)A glimpse at Dr. Sabrina's Focus Plan–and how it changed Melissa's life!A look at Melissa's project management tool and how it frees up her mind spaceIf you need help implementing systems, start with ONE thing: Begin using a project management tool. Links and Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to...

Having a team of A-players who work in an environment of autonomy to deliver key results makes ALL the difference in your business. If that sounds too good to be true, you don't want to miss today's episode. You'll learn how to build trust and autonomy in your team. Melissa Kay, the Lead Strategist at Tap the Potential, discusses this concept with Dr. Sabrina, who has masterfully crafted a successful business based on this foundational principle. Join Melissa and Dr. Sabrina to hear valuable insights and wisdom.Profit by Design is a Tap the Potential Production.Show Highlights:The importance of building trust and autonomy on your teamPaying attention to what's going WELL vs. what's going WRONGA closer look at Kaitlyn Beaver and her big, hairy, audacious goalThe trickle-down effect of the decisions we makeThe secret to letting go and trusting your team? Having A-players!Don't believe the lies your ego tells you!Be on the lookout for your team members' strengths–and let them shine!Next steps for success for your autonomous team members around key results, systems, communication, 1:1 meetingsFostering a “safe space” environment with your teamThe value of clear expectations and appreciationDr. Sabrina's advice for delegating results, not tasksLinks and Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an Hour

Exciting things are happening! I'm chatting with Melissa Kay, the Lead Strategist at Tap the Potential about my upcoming TEDx talk: Work Supports Life. Even though landing a TEDx talk has not been my primary goal, it's been my vision since 2019 to share the message on a broader scale about what's possible with a “work supports life” mindset. This philosophy has become even more meaningful in my life recently. Join us for this conversation!Profit by Design is a Tap the Potential Production.Show Highlights:Dr. Sabrina's message: how “work supports life” became realDiscovering the value of a 25-hour work week as a foundational principleWhy I wrote the The 4 Week Vacation® book in an effort to change hustle cultureProtecting a key A-player with lots of creative energy from the burnout of hustle cultureThe value of regret-proofing your lifeHaving an accountability partnerCreating redundancy in your businessCommon misconceptions about hustle cultureSpilling the tea on Dr. Sabrina's upcoming TEDx talk!Links and Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!

Calling all workaholics! Are you feeling stuck in the grind of running your business? It's time to make a change! Join us to learn more in today's episode!Kaitlyn Beaver, Tap the Potential's How to Hire the Best Strategist, is joined by Melissa Kay, the Lead Strategist at Tap the Potential, to reveal key strategies that will help you grow your business without becoming a workaholic. You'll learn to focus on the right priorities, build a self-managing team, and shift your mindset to redefine success. If you're ready to stop feeling overwhelmed and start building a business that supports your life, this is the show for you!Profit by Design is a Tap the Potential Production.Show Highlights:A focus on priorities and productivityIntentional scheduling is a game-changer.Building a strong team of the right people and the systems to support themUnderstanding the value of partnerships and collaborationSetting boundaries with a daily “shutdown ritual,” protecting personal time, and making time for rest and rejuvenationCrucial mindset shifts around success and your role in the company as a business ownerA long-term view focused on sustainability and growthBoundaries create high performers on your team. Our Better Business Better Life program can help you create a business that supports your life! Book a call with Kaitlyn today!Links and Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account...

Unlock the secrets to keeping your top talent motivated and committed! We are diving deep into strategies for retaining A-players and ensuring they stay engaged and excited about their work. Game-changing insights are coming your way in today's episode!Many business owners feel frustrated by the challenge of keeping their best team members engaged and excited. Just when you think your team is established and ready to move forward, a key team member leaves for another job opportunity. We have the answer! Discover how to understand A-players, employ effective development strategies, and use a revolutionary tool to track career goals and foster the development of your A-players. If you are tired of losing your A-players to other job opportunities, join Melissa Kay, Lead Strategist at Tap the Potential, as she covers this topic with Kaitlyn Beaver, Tap the Potential's How to Hire the Best Strategist.Profit by Design is a Tap the Potential Production.Show Highlights:Who are your A-players?Focusing on autonomy, trust, and growth will help keep your A-players motivated.The A-Player Development Plan is a tool to help business owners track team members' career aspirations and map out opportunities for advancement.Building your lean and mighty team is a $10,000 an hour activity. (Our Better Business Better Life Assessment helps identify strengths and gaps.)The statistics: 8 out of 10 entrepreneurs are not invested in team development and lack a system for retention; 2 out of 3 are not doing one-to-one meetings and don't prioritize team members working from their strengths.A LinkedIn study revealed that 94% of employees would stay at a job longer if their employer invested in their career development.The biggest mistake business owners make in failing to retain top talent Creative strategies for adding perks that matter to your A-playersThe most important first step in retaining more of your A-players (Sign up for the Better Business Better Life Jumpstart to get started!)Sign up for the free A-Player resource! Download the template and receive additional information about the free A-Player Development Course. Perspectives from Melissa and Kaitlyn on being motivated A-players at Tap the PotentialLinks and Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A

Are you struggling with high turnover or lackluster performance from new hires? Join us to discover how the right onboarding process can transform your team's productivity and retention rates. We are diving into actionable strategies to ensure every new team member fits into your company and thrives—from Day One. Learn more from Melissa Kay, Tap the Potential's Lead Strategist, and Kaitlyn Beaver, How to Hire the Best Strategist. Tune in to hear Melissa and Kaitlyn unlock the secrets to a successful onboarding experience!Profit by Design is a Tap the Potential Production.Show Highlights:Two very different scenarios for your new hires that highlight the key to success: an effective onboarding systemTips to help new team members navigate their roles and feel more connected to your companyKey results of an effective onboarding system: increased retention and employee engagement, open lines of communication to facilitate problem-solving, and the creation of a coaching cultureSpecific steps to set up an efficient onboarding system with a spreadsheet with 30, 60, and 90-day goalsStrategies to eliminate overwhelm in new team membersThe value of a user manual—and how Tap the Potential implements this tool (Want to learn more? Contact Kaitlyn Beaver!)What we've seen in client success storiesLinks and Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an Hour

Do you feel like you are on a hamster wheel, always trying to find the right clients and keep consistent revenue coming into your business? In today's episode, you will learn how to be strategic in attracting the right clients while staying in your unique niche. Melissa Kay, Lead Strategist at Tap the Potential, welcomes Donna Leyens to the podcast. The conversation covers how to identify your ideal clients, where to find them, and how to know what's most important to them. Donna Leyens is the president and co-founder of Pumpkin Plan Your Biz. She is on a mission to save small businesses from extinction by providing tools, strategy, training, and support to business professionals who want to make a big impact by becoming small business growth strategists. Pumpkin Plan Strategists use The Pumpkin Plan Action Guide, a business growth program that Donna developed based on the methods in The Pumpkin Plan, a book written by her co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses scale and grow in profitability and size while allowing the owner to have time for a fulfilling life. Join us to learn how to reach your ideal clients using The Pumpkin Plan!Profit by Design is a Tap the Potential Production.Show Highlights:The Pumpkin Plan is part of the Tap the Potential Solution to eliminate the guesswork in determining what your clients really want.The Top Client Assessment helps identify your ideal clients.Creating a niche and stepping away from PITA (“pain in the assets”) clientsYour ideal client will align with your values and immutable laws!Understanding the value of a Wish List Interview–and how to make it work to connect ALL the dots, open up innovation opportunities, and save big on your marketing dollarsOvercoming your natural resistance to Wish List Interviews—just get started with the first one!The Value of a Pumpkin Plan StrategistDonna's takeaway: “The biggest advantage to me in ‘work supporting life' is having the freedom to design my workday around what works for me.”Links and Resources:Connect with Donna Leyens: Website (Download the free Pumpkin Plan Booster Pack!), Email, LinkedIn, Facebook, the Pumpkin Planners Rock Facebook Group, and The Pumpkin Plan bookRetain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development...

Welcome to another episode in our podcast series hosted by me, Melissa Kay, the Lead Strategist at Tap the Potential, and Kaitlyn Beaver, our Success and Connect Team Lead and How to Hire the Best Strategist. Everything we've been sharing over these past few weeks is a glimpse into what our team is experiencing right now while Dr. Sabrina is on her 4 Week Vacation® that began unexpectedly and will last for more than just four weeks. Our systems are in place to run Tap the Potential effectively and efficiently, and we've done so since the first day of Dr. Sabrina's absence–without missing a beat! We are not only surviving but thriving—and you can set up your team to do the same! Join us as we share how you can empower your team to make decisions, which is the key to taking your life back from your business. Last week, we shared how to strengthen your business by working less and empowering your A-players. If you are ready to put your stake in the ground and take your life back from your business, now is the perfect time to do it. You can set up your business to be sustainably profitable and less dependent on you by pledging your commitment to take a fully unplugged break from your business. Join us and take the 4 Week Vacation® Pledge today!Profit by Design is a Tap the Potential Production.Show Highlights:The benefits of “vacation testing” your teamOur Tap the Potential team thrives with unlimited time off and unlimited vacations, as long as we achieve our key results in our roles.Team communication, strength, resilience, innovation, and leadership improve when the business owner takes an extended vacation.YOU are probably the bottleneck in your business!Time away refreshes each team member with new clarity, productivity, and creativity in your client delivery process.Are you ready to learn to set up the systems to allow you to take extended breaks from your business? Book a call with Kaitlyn today!The value of regular team meetings (Take advantage of our helpful resources.)Let go of the guilt about stepping away from your business and plan your 4 Week Vacation®!Links and Resources:Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course. Take the pledge now!Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development...

Welcome to another episode with Melissa Kay, the Lead Strategist at Tap the Potential, and Kaitlyn Beaver, the Success and Connect Team Lead, and How to Hire the Best Strategist. We are giving you an inside look at what our team is experiencing right now and how we are flourishing while Dr. Sabrina is on her 4 Week Vacation®. Since the first day of her absence, our team has rallied to support each other, shift, and cover all the bases without missing a beat. Empowering your team to make decisions is the key to taking your life back from your business, and we are putting this principle into practice. Last week, we covered how to tame your gremlins and claim your freedom. This week's focus is on the most effective thing you can do for your A-players, how to know what to work on, and what you do NOT need to do if you want to strengthen your business. YOU can prepare for a 4 Week Vacation® and know that your team will continue to grow your business sustainably, effectively, and profitably while you are gone. We hope that you can join us in taking the 4 Week Vacation® pledge, learn how to strengthen your business by working less, and focus on what matters most in your life. Profit by Design is a Tap the Potential Production.Show Highlights:The value of a clear vision for your business and your teamThe most effective thing you can do for your A-playersKaitlyn's perspective on the best way to support a very task-driven team memberRegular one-on-one meetings with team members are critical!Be intentional about training A-players to solve problems, make decisions, and take on growth opportunities!Giving A-players the autonomy to prioritize their tasks in alignment with the key results expected from themKnowing what TO DO and what NOT TO DO in working fewer hours each week (Download a sample Time Audit to help. Email Melissa if you need help with your time audit.)The beauty of a 25-hour workweek in forcing innovation and intentionalityRemember the 80/20 rule and always share your wins!“What is the ONE thing I can do today that will make everything else easier?”Links and Resources:Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course. Take the pledge now!Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank...

Welcome! I'm Melissa Kay, the Lead Strategist at Tap the Potential, and I'm joined by Kaitlyn Beaver, the Success and Connect Team Lead and How to Hire the Best Strategist. Everything we are sharing with you about setting up your team for success, taming your gremlins, and claiming your freedom is exactly what our team is experiencing right now. Dr. Sabrina is on her 4 Week Vacation®, but we have the right systems in place to run Tap the Potential efficiently in her absence. Since the first day of her absence, our team has rallied to support each other, shift, and cover all the bases. Today, Kaitlyn and I are giving you a behind-the-scenes look at the steps necessary for a business owner to pull away for a 4 Week Vacation® and know that your team will continue to grow your business sustainably, effectively, and profitably while you are gone. Our hope is that you can join us in taking the 4 Week Vacation® pledge and focus on what matters most in your life. Profit by Design is a Tap the Potential Production.Show Highlights:What are your gremlins? Self-defeating behaviors and beliefsCommon examples of gremlins for business ownersThe myth of “no one can do this like me”The truth about your A-players: They crave opportunities to grow, shine, and be empoweredThe inevitable downward spiral of business owners who don't set up their businesses to grow without themKaitlyn's experience as the daughter of an entrepreneur (Fun fact: Melissa Kay is Kaitlyn's mom!)Delegate, delegate, delegate!The truth about what's happening at Tap the Potential right now while Dr. Sabrina is awayStepping away and trusting your team empowers them with confidence!Links and Resources:Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon in July by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course. Take the pledge now!Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment,...

This episode is the first of several hosted by Melissa Kay, Tap the Potential's Lead Strategist, and Kaitlyn Beaver, Tap the Potential's Client Success and Connect Team Lead and How to Hire the Best Strategist. We are keeping things running smoothly while Dr. Sabrina Starling is on her 4 Week Vacation®, which she unexpectedly had to begin earlier than planned. In today's episode, you'll get an inside look at what our team is experiencing in having all of the systems in place to run Tap the Potential effectively and efficiently. Since the first day of Dr. Sabrina's absence, we have not missed a beat! Our team has the time and space to rally around one another with support and love in the midst of shifting and covering for her. We will be sharing a lot over the next five weeks about the Tap the Potential Solution and how we are implementing the principles and “walking our talk” to run this business effectively–whether Dr. Sabrina is here or not. Join us to learn how to align your team around your compelling, vivid vision, immutable laws, field of play, and filter questions. Profit by Design is a Tap the Potential Production.Show Highlights:Developing your compelling, vivid visionWhat do you want your life and business to look like?Start with the big WHY and let go of the HOW.Your vision becomes a filter to help you make decisions and avoid the survival trap. (Hear Kaitlyn's vision board process!)Defining your immutable lawsThese are your core values, non-negotiables, fundamentals, and organizing principles.Your immutable laws help attract the right clients AND team members. (In our Better Business Better Life Program, we support you in articulating your immutable laws.)Understanding your field of playThis includes clear expectations, goals, and boundaries for team members, along with identifying what constitutes “winning” in your business.A coaching culture includes feedback and decision-making filters. Asking the right filter questions.The questions we ask determine the solutions we find. Better questions = better solutionsAsking better questions helps you avoid the survival trap and make decisions that align with your vision. Want a sustainably profitable business that gives you more time for what matters most AND more money in your bank account? We can help! Book a call with Kaitlyn today!Links and Resources:Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon in July by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course. Take the pledge now!Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player...

In this episode, I chat with marketing strategist, Alexandra Moore, on the secrets of skyrocketing sales and creating lasting relationships with your customers through the art of customer journey.Our guest, Alexandra, gives an example of one of her clients who was struggling to grow her business. She was great at converting once they were in the door, but something in her customer journey was missing. After some data magic and advice from Alexandra, she then saw a jaw-dropping 500% increase in sales in just one month!This is the power of utilising data and customer journey in business to find the holes and to know where to dedicate your time and resources. ABOUT ALEXANDRA:Alexandra Moore is the CEO and Lead Strategist of Coach House Marketing Inc. is a 14 year strong boutique marketing and digital strategy firm based in Toronto. A former academic (her PhD work is in Shakespeare) Alexandra has a proven track record of developing strategic opportunities for clients to reach record-breaking conversion & sales growth rates, while supporting a fiscally prudent, data-driven approach to testing and scale campaigns.She is certified as a digital transformation expert from Yale University, a digital advisor for the Canadian Digital Adoption Program, and is passionate about supporting organizations in their ability to reach new audiences and markets, engage the public in new digital ways, build new partnerships and networks to improve digital capacity, collect and analyse data to better understand value and impact, improve specific areas of business with digital technology, and transform business models for long-term sustainability. CONNECT WITH ALEXANDRA:Website: www.coachhousemarketing.comInformation on Scaling Businesses: www.coachhousemarketing.com/the500percentcourseLinkedIn: https://www.linkedin.com/in/alexandralmoore/

Tony Morgan, Founder and Lead Strategist of The Unstuck Group, joins the podcast to talk through the latest Church Staffing Trends report, preparing for staff turnover, which roles to prioritize for the future, and top tips for keeping your team unstuck. 

Feeling burned out in your business? Don't you wish you could reclaim a few hours each week and laser-focus your work on the $ 10,000-an-hour activities that bring the most profitability? One of the first big steps is to implement a 25-hour workweek. Sound crazy? It CAN be done, and we prove it every day here at Tap the Potential. I'm joined by Melissa Kay, our Lead Strategist, for a fun conversation about the 25-hour work week, how it began, and why we believe strongly in this concept here at Tap the Potential. There is a lot of strategy and business philosophy behind our commitment to the 25-hour workweek. This topic aligns perfectly with the fact that May is Mental Health Awareness Month. Nothing supports the mental health of business owners more than what we offer in our Better Business Better Life program. Take the assessment today! Profit by Design is a Tap the Potential Production.Show Highlights:The beginnings of the 25-hour workweek and why it became Dr. Sabrina's normLeave your limiting beliefs and hustle culture behind with what you'll learn in our Dream Manager Program!The 25-hour workweek allows flexibility, increases productivity, and creates an exciting and creative culture.Intentionality about a 25-hour workweek means less time spent in unproductive meetings.The main challenges in transitioning to a 25-hour workweekThe origins of the 8-hour workday (factory workers vs. knowledge workers)The benefits of a reduced work week: intentionality, accountability, and delegation opportunitiesImproving awareness on your team about how they want to work and what flexibility they would love to haveHelpful resources: Chart of $10,000 an Hour Activities and quarterly time auditsHow the 25-hour workweek has changed Dr. Sabrina's lifeGaining clarity by asking, “What's the ONE THING I can do today that will be impactful and move my business forward?”Dr. Sabrina's gold nugget of advice for listenersLinks and Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book,

Branden Lower is the Founder and Lead Strategist at Build Design Studio, a creative agency specializing in comprehensive branding solutions. Based in Birmingham, Branden focuses on structured creativity, ensuring that brands can fully leverage their visual identity and messaging to meet strategic goals.A graduate of Samford University with a degree in Graphic Design, Branden has a rich professional background. He gained valuable experience as a Producer for Bryan Johnson and as a Creative Lead at a mid-sized nonprofit, roles that shaped his strategic approach to branding.He also has a keen interest in AI and its applications in business.Branden's passion for helping brands succeed and his love for community make him an inspiring figure in the world of branding and design.4oContact Wheelhouse Academy Instagram: @wheelhouse.academy Facebook: https://www.facebook.com/wheelhouse.academybham Website: https://www.wheelhouse.academy Email: info@wheelhouse.academy Let us know what you would like us to cover in future episodes! Any topics related to fitness, strength and/or a person that we can interview to learn about their Wheelhouse!Thank You for Listening!

Do you need to hire a bookkeeper? Today's episode provides clarity on this impactful decision and the process of making sure your books are handled with accuracy and expertise. Melissa Kay, the Lead Strategist at Tap the Potential, leads this interview with Angie Noll, the owner of Reconciled Solutions. Join us to learn business-saving strategies from Angie!Angie Noll is a Profit First professional, keynote speaker, and the founder of Reconciled Solutions. Since 2006, she has helped high-achieving clients advance toward financial stability, thriving on helping business owners run the best version of their business as they develop skill sets to support profit acceleration, operational efficiency, and work-life sustainability. Reconciled Solutions offers ongoing bookkeeping, accounting, and advisory support to high-achieving, professional, service-based businesses. When COVID-19 hit, Angie and her team worked tirelessly to secure over $87 million in disaster relief funding for her clients; the result was that none of her clients went out of business due to the financial pain of the pandemic. Above all, Angie has the heart of a teacher, helping small business owners overcome their anxiety and understand their deeply personal stories about their business by providing accurate and actionable financials. As a keynote speaker, Angie brings energy to the room with a relatable and friendly tone, helping audiences ditch the shame and embarrassment that comes from not understanding their numbers and learning to make data-backed business decisions. Angie is a member of our Better Business Better Life Program as a rockstar client and beacon of support for her peers. Her insightful questions and unwavering enthusiasm enrich every discussion. Profit by Design is a Tap the Potential Production.Show Highlights:The #1 reason why hiring a bookkeeper is crucial for your business!Your strengths as a small business owner are most likely NOT in bookkeeping and accounting.Fact: We, as business owners, are scared to address our bookkeeping needs.Having clarity about your business comes through accurate and efficient bookkeeping.Angie's proactive approach to post-pandemic trends in payroll costsThe strategy and perspective of a bookkeeper will help you gain control and insight into your business.Finding and fixing your biggest business problems begins with your QuickBooks file.Business owners can gain perspective, understanding, and control by having their financials in order.Services to expect from a bookkeeperCosts to expect when hiring a bookkeeperWhere to begin if your books are in a messAngie's advice: “Stop the insanity. Pick up the phone and call for help. Beat the statistics of 50% of businesses failing within the first five years.”Links and Resources:Connect with Angie Noll and Reconciled SolutionsWebsiteYouTubeLinkedIn FacebookAngie's Quickbooks Online Diagnostic ReportConnect with Dr. Sabrina and her TeamRetain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in...

May is Mental Health Awareness Month, and we at Tap the Potential take care to greatly emphasize the mental health of entrepreneurs. Your business significantly impacts your mental health! For today's episode, I'm joined by a very special guest, Melissa Kay, our Lead Strategist at Tap the Potential. We are digging into what we need to be aware of to protect our mental health as our businesses grow–and we aren't going after baseline mental health. We want you to thrive! If you want to learn more about enduring the challenges of entrepreneurship with thriving mental health, join us!Profit by Design is a Tap the Potential Production.Show Highlights:Melissa's perspective on the current challenges of entrepreneurs today in our Better Business Better Life ProgramDr. Sabrina's experience as an entrepreneur with big stressorsWhat the research shows about the burdens entrepreneurs carry—and the ways they neglect their needsThe value of meditation, Wim Hof breathing, journaling, visualizations, and “cleaning out the weeds” in your mindA sense of community makes ALL the difference!The biggest problem with burnout symptoms is what they lead to down the road. (Take our Better Business Better Life Assessment today!)For women, trouble lurks at the intersection of menopause, mental health, and entrepreneurship.The sobering truth about adult suicide rates: an increase of 82% since 1999!How to find support and community as a business ownerA commitment to self-care can reverse the downward spiral of stress, burnout, and depression. The truth (and dangers) of hustle cultureThe greatest gift we can give our loved ones is our emotional presence.The value of a 25-hour work week and four-week vacationsOur advice: Commit to one daily action to support your well-being. (Dr. Sabrina tries to meditate daily, and Melissa tries to journal morning pages each day.)Links and Resources:Mentioned in this episode: The Artist's Way by Julia Cameron and Stealth Health by Dr. Nancy TrimboliRetain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and...

Meet Carl Willis, a trailblazer in the digital marketing world, whose journey began in 1996. Facing numerous challenges, he developed a transformative strategy that not only boosted his brand but also revolutionized online advertising by delivering remarkable results while keeping costs low. In 2014, Carl founded Simplicity Marketing LLC, simplifying digital marketing for entrepreneurs. His visionary leadership expanded with the launch of Remodeling Marketing Team Brand in 2022 and the acquisition of Agent Branding & Marketing, solidifying his role as Lead Strategist across all three brands. Beyond entrepreneurship, Carl shares his expertise through impactful books like "Internet Marketing for Home Remodeling Companies" and initiatives like the Total Transformation Summit, a faith-based workshop empowering personal development. Carl Willis exemplifies innovation and adaptability in the digital age, reshaping the marketing landscape and inspiring others to follow suit. HOW TO CONNECT WITH ANDY NEARY Subscribe and listen to the Bullpen Sessions Podcast

Sometimes, the bosses need a little instruction, too. Tony Morgan will do just that in this episode. Tony is the Founder and Lead Strategist of The Unstuck Group (https://theunstuckgroup.com/). Started in 2009, The Unstuck Group has served 500 organizations throughout the United States and several countries worldwide. To download their free ebook "Restructuring Your Staff for Growth," head over to: https://theunstuckgroup.com/clay

Most real estate agents underutilize the power of social media to:-Expand their reputation-Deepen their relationships-Increase their referralsWhy is that? It's because they either over-think the process or they are measuring the wrong metrics. On this episode of the Think Bigger Real Estate Podcast, my new Co-Host, Stephanie Peck, and I interview the CEO and Lead Strategist of "Oh Snap!" a leading social media firm.Here we discuss measuring what matters as well as a friendly strategy to unstick your social media in just one hour per week.

In this engaging episode of Rethink Real Estate, host Ben Brady explores the complex dynamics of social media marketing within the real estate sector with guest Karlyn Ankrom, Founder, CEO & Lead Strategist of 'Oh Snap! Social'. Together, they delve into the often polarizing views on social media's role in real estate, discussing why many agents perceive it as a necessary yet challenging aspect of their marketing strategy. Karlyn brings a fresh perspective to the conversation, advocating for a return to the original intent of social platforms: fun, transparency, and a window into the user's life. She emphasizes that the most successful real estate professionals on social media are those who embrace these principles, creating authentic content that naturally attracts business and strengthens their connection with their audience.

February 29, 2024 In honor of the 2024 Black History Month theme of African Americans and The Arts, Vernon interviews Lauren Ruffin, Director and Lead Strategist of the Art Program at Michigan Central. Vernon and Lauren will discuss her cooperative journey, and her feelings about how "African Americans and The Arts" impacts lives and history. Lauren Ruffin is Director and Lead Strategist of the Art Program at Michigan Central, a 32-acre Innovation Campus in the heart of Detroit. She is also Associate Professor of Worldbuilding and Visualizing Futures at Arizona State University where she explores the unprecedented and rapid political and social changes taking place in every facet of our lives, largely due to advances in technology. Her research centers on the best practices organizations and companies should embed to ensure that their platforms are safe, equitable, profitable, and joyful for all users, and particularly users from Black and Indigenous, disabled, and queer communities. Prior to these roles, Lauren co-founded CRUX, an immersive storytelling cooperative that collaborates with Black artists as they create content in virtual reality and augmented reality (XR). She also served as co-CEO of Fractured Atlas, the largest association of independent artists in the United States. In 2017, she started Artist Campaign School, a new educational program that has trained 74 artists to run for political office to date. Lauren has served on the governing boards of Black Innovation Alliance, Black Girls Code, and Main Street Phoenix Cooperative; and is on the advisory boards of ArtUp and Black Girl Ventures. She graduated from Mount Holyoke College with a degree in Political Science and obtained a J.D. from the Howard University School of Law.

In this episode, Starr tells us more about her background and what led her to join NASA, as well as how the government agency is helping to pave the way for Advanced Air Mobility in the USA. We talk about its National Campaign, which has featured some of the biggest names in the eVTOL space, and deep dive into some of the most important tests it has carried out. This includes a wind study and fascinating experiment on noise with Joby Aviation.

Sylvia Zanetti is the Managing Director and Lead Strategist for Stratitude, a strategic integrated marketing agency headquartered in South Africa that is part of the PLP Group. Sylvia leads her award-winning team in campaigns that focus on enabling their clients to build rewarding relationships with their target audiences.Sylvia leads her award-winning team with an infectious passion and enthusiasm, which is also clearly evident in her other role as a member of the EMEA board for AMIN, and an international network of independent agencies that supports partnerships and collaboration.Previously, Sylvia has had the role of Head of Commercial for PLP Group, and as Client Services Director for Magna Carter, a South African reputation management consultancy. In this episode:We discuss the value of agency professionals spending time client side and how this can help develop a greater understanding of the corporate side of the relationship.Sylvia chats about the challenges and opportunities of working in Africa. We talk about some of the unique characteristics of successful marketing in the region. Sylvia cites the example of the importance of informal networks and community groups in South African marketing strategy.We talk through the constant balancing act of channel identification, messaging, and localization that all international marketers manage on a daily basis and the importance of quality research in maintaining a successful balance.We also discuss how marketing is becoming increasingly borderless. Sylvia uses her own example of her agency in South Africa working for a Danish client on a campaign in Nigeria.Finally, we discuss the advantages of fully integrated agencies for clients, including how not having multiple specialist agencies competing for budget and client resources can maximize value and return on investment.

Welcome to today's episode! Last week, we covered how your organization's future and your team members' potential are intertwined. You also learned why Tap the Potential's Dream Manager Program is the solution to the monumental problem of employee disengagement. Today you'll learn the vital importance of putting your personal strategic plan in place, how identifying your dreams supports your business vision, and how to energize your A-players and keep them engaged. Join us to learn more!   Leading the charge for this topic is Melissa Kay, the Lead Strategist and “Chief Dream Officer” at Tap the Potential. Joining her is Kaitlyn Beaver, Sales and Marketing Team Lead at Tap the Potential. Kaitlyn shares her experience with the Dream Manager Program and how having a personal strategic plan supports her role as an A-player on our amazing team.   Profit by Design is a Tap the Potential Production.   Links and Resources: Schedule your call with Kaitlyn Beaver today! Sign up today for the Dream Manager Program! Retain, grow, and deeply engage your A-players with one of the most unique and holistic benefits you can provide your team members. The program begins February 21st! Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.   Our Better Business Better Life Jumpstart can help your profitability in every way. This free, five-day workshop will help you realize your vision of sustainable profitability in 2024. It already began on January 8, but you can still get in on the action and access the program! Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group    Let us help you and your business! Book a call with us today!  Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.  Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an Hour  

Shen Chefalo's journey is a testament to resilience and the power of healing. Our conversation highlights the profound impact how our own lives can lead us in unexpected places. We delve into the heart of what it means to create trauma-informed communities, addressing root causes in health and social challenges, and the power dynamics within organizational environments, offering a fresh perspective on cultivating empathy and fostering supportive workplace relationships. Shen guides us through the intricacies of building trauma-informed organizations, conflict resolution, and the foundational importance of establishing safety. We also dare to reimagine a foster care system that upholds family preservation, advocating for a shift in policy that emphasizes mental health support and the cruciality of maintaining familial bonds to prevent generational trauma.Shen Chefalo's Bio:Shenandoah Chefalo is a sought-after speaker, award-winning author, and experttrauma-informed specialist with over 20 years of leadership consultingexperience with governmental, public, and private organizations across varioussectors, including health care, human services, education, and nonprofits.As the Founder and Lead Strategist of Chefalo Consulting, Shenandoahprovides trauma-informed organizational change management and workforcedevelopment services to improve outcomes for individuals, organizations, andcommunities. Her lived experiences of poverty, homelessness, foster care, andjuvenile justice inform her approaches, which provide effective, equitable, andinclusive systems change frameworks that transform organizations.Links for Shen:Connect with Shen at https://www.chefaloconsulting.com/ Grab her book! Garbage Bag SuitcaseLike what you heard? Please like and share wherever you get your podcasts! Connect with Ann: Community Evaluation Solutions How Ann can help: · Support the evaluation capacity of your coalition or community-based organization. · Help you create a strategic plan that doesn't stress you and your group out, doesn't take all year to design, and is actionable. · Engage your group in equitable discussions about difficult conversations. · Facilitate a workshop to plan for action and get your group moving. · Create a workshop that energizes and excites your group for action. · Speak at your conference or event. Have a question or want to know more? Book a call with Ann .Be sure and check out our updated resource page! Let us know what was helpful. Community Possibilities is Produced by Zach Price Music by Zach Price: Zachpricet@gmail.com

“The great corporate battle in the coming decades will be the war for talent.” Do you feel overwhelmed by the challenge of attracting and retaining engaged A-players on your team? Is employee disengagement sinking your ship? In this episode, Melissa Kay, Tap the Potential's Lead Strategist and “Chief Dream Officer,” shares how your organization's future and your team members' potential are intertwined. We are diving deep into team member disengagement, what the core issue is, how it can end your organization, and what you can do about it right now. Join us to learn more!   Profit by Design is a Tap the Potential Production.   Show Highlights: The ugly truths about disengaged team members and how they are sabotaging your morale, productivity, sustainability, growth, and profitability How Tap the Potential's Dream Manager Program (concept taken from Matthew Kelly's book, The Dream Manager) provides a revolutionary way to reverse the staggering trend toward disengagement Why the ability to attract, engage, and retain talent will be the #1 strategic objective going forward for every successful organizational leader The key for every business manager or organizational leader: to support team members and create an environment that helps them become the best version of themselves How our Dream Manager Program helps you lead with innovation, a strategic plan, and vision Why your business vision should align with your personal vision An overview of the Dream Manager Program, how it works, and what you can expect Links and Resources:   Sign up today for the Dream Manager Program! Retain, grow, and deeply engage your A-players with one of the most unique and holistic benefits you can provide your team members. The program begins February 21st!   Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business   Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.   Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.     Our Better Business Better Life Jumpstart can help your profitability in every way. This free, five-day workshop will help you realize your vision of sustainable profitability in 2024. It already began on January 8, but you can still get in on the action and access the program! Sign up today!   Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group      Let us help you and your business! Book a call with us today!    Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.  Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an Hour

We love to hate it, and you hate to love it. Yep, you guessed it -- it's social media! Leah sits down with Karlyn Ankrom, Founder and Lead Strategist at Oh Snap! Social to get a heads up on what will be trending for social media in 2024 -- and believe us, there are a few curveballs you won't be expecting. Grab your paper and snag your pen, because these are the top trends that you'll want to get a leap on....now!For more on Karlyn and Oh Snap! Social, visit here.Follow Karlyn on instagram here.Be sure to check out the Oh Snap! Social blog here, for more tips and tricks.Snag your freebie resources from Oh Snap! Social by accessing them here.Support the showFollow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

What do your clients REALLY think of you and your business? Figuring this out is a challenge for all of us business owners, and we can't guess at it, make assumptions, or take it lightly. There is a formula to this realization, and we have the secret sauce to make it happen. In this behind-the-scenes episode, you'll learn what we discovered when we interviewed our top clients and how we implemented big changes. Join us to learn more!   I'm joined by Tap the Potential's Lead Strategist, Melissa Swire, who understands why this topic is essential to business success. We share a heart-wrenching reality that occurred two years ago when our client services had fallen off significantly. It took hard feedback from our clients to turn things around. Dramatic changes like these can happen for your business, too, and you can start with small steps taken in a consistent direction today!   Profit by Design is a Tap the Potential Production Production.   Show Highlights: A flashback to the hard truths of 2021, COVID struggles, and what our client survey revealed to us How we took action steps to improve our customer delivery, starting with the wishlist interview and quarterly action plan review meetings How we built accountability into our client coaching programs–and how our college intern, Mariella, makes it happen How Melissa has woven her business experience and background into the superior quality of service we give our clients How Melissa explains our three-tiered-system group approach and the Better Business Better Life Tracker Spreadsheet Why our business coaching program is holistic in nature Why Melissa identifies time management as THE KEY to being a successful entrepreneur How we help our clients create the wins they want, achieve work/life balance, and remain unstuck A recap of how our service delivery slipped off the rails–and the steps we took to get back on track Links and Resources: Sign up for our free workshop, Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. It happens on Thursday, November 16; don't miss this opportunity! Master your time and profit for the 4th quarter! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.   Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group    Let us help you and your business! Book a call with us today!  Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an Hour

Steve Toth, CEO and Lead Strategist at SEO Notebook, talks about keyword verticalization. There are many different ways that people search for keywords and you want the pages on your website to rank for as many relevant keywords as possible. Because Google prioritizes topic-based content, keyword verticalization is an effective strategy to gain topical relevance around a particular topic or keyword. Today, Steve discusses how keyword verticalization can be applied to your SEO practices. Show NotesConnect With: Steve Toth: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steve Toth, CEO and Lead Strategist at SEO Notebook, talks about Google Search Console API and Python. While Google Search Console is an invaluable tool for SEOs when it comes to providing data about users and diagnosing traffic and other SEO issues. While a lot of the data is not accessible from the UI, the API can be used to access this hidden data and extract all that valuable search data that is available. Today, Steve discusses why users should be diving into Search Console via API and using Python to automate the things they're using from it. Show NotesConnect With: Steve Toth: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

172 - In this episode, our brilliant Lead Strategist, Andrea Pohlmann, sits down with our hosts, Vira and Andriy, to discuss the most effective Black Friday & Cyber Monday email marketing strategies.You'll LearnAndriy's thoughts on BOGO dealsDifferent ways to organize a BOGO saleAndrea's take on mystery discounts for BFCMThe right way to incorporate Gift Guides into your BFCM emailsTiered discounts and how to use them for BFCMResources Mentioned in This EpisodeFowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode#171. Boost Sales Without Discounts: Our Foolproof StrategiesEurovision Song ContestKalush OrchestraRSVLTSShopifyThe Best Strategy I Ever SawChubbies Shorts - Proper Length Men's Shorts & So Much MoreSephora: Makeup, Skincare, Fragrance, Hair & Beauty ProductsClinique | Dermatology Skincare, Makeup, Fragrances & GiftsSticker MuleLeave an Apple review & get a Flowium giftSend us your email marketing questions Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.