Podcasts about lead strategist

We talk through what “AI visibility” really means and why marketers are racing ahead of the data, even as consumer behavior shifts toward AI search and AI assistants. We connect SEO fundamentals to GEO and agentic commerce so you can take practical steps instead of getting stuck in paralysis. • AI visibility tools and why the industry lacks a baseline standard • How context and personalization change AI search results • Why LLM analytics is immature and often modelled on simulations • The importance of data hygiene when AI tools disagree • How AI assistants compress the customer journey into one surface • Google AI Mode, AI Overviews, and why SEO still matters • Agentic commerce and what it means when AI buys for people • Simple starting steps like tracking, schema, and product feed readiness • Avoiding low-value AI-generated content and focusing on usefulness Guest Contact Information: Linkedin: linkedin.com/in/andrewmhigginsWebsite: parsnipp.comMore from EWR Digital and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Supply chain risk has moved from a back-office concern to a boardroom priority. In this episode of Risk Reframed, we dig into the foundations to understand what supply chain risk management really means in today's interconnected world. Carolina Azar, Senior Director and Lead Strategist for Supply Chain Risk Management at Moody's, joins host, Alex Pillow, to break down the fundamentals and explain why the discipline has rapidly evolved over recent years. Their conversation explores how modern supply chain risk management goes beyond third‑party due diligence and supplier onboarding to deliver resilience, foresight, and enterprise‑wide decision support. Key topics discussed include: What supply chain risk management is today, and how it differs from traditional third‑party due diligence Why risks can originate anywhere in the supply network, from sub‑tier suppliers to logistics and can be impacted by everything from geopolitics to extreme weather events The essential building blocks of an effective supply chain risk program, including mastered data, risk assessments, workflows, and timely reporting How supply chain risk management is becoming a strategic input into enterprise decision‑making, including market entry, capital allocation, and M&A The growing role of technology and AI, alongside the continued importance of human judgment, in managing uncertainty and resilience Additional resources: Supply and command video Moody's blog posts on supplier risk Supply chain in the spotlight | Risk Reframed episode To learn more about Moody's please visit our website or get in touch; we would love to hear from you.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We talk about the real shift happening as AI moves from chatbot to teammate, and why persistent memory is the make or break layer for useful automation. We dig into governance, data hygiene, and practical workflow design so AI output gets better over time instead of turning into expensive noise. • moving the show toward YouTube and a more educational format • why memory matters when AI becomes a partner or agent • how regulated industry thinking exposes weak spots in business data • crystallization theory and remembering the path to the answer • coding agents, vibe coding, planning, and scaling constraints like throughput • governance basics including permissions, API calls, token usage, and QAQC • hallucinations as a human and data problem more than a model problem • using decay and forgetting to make memory useful • the agency paradox of standardized delivery with client specific outputs • domain expertise plus AI fluency as the new competitive advantage Guest Contact Information: Website: https://richardvalentine.dev/LinkedIn: https://www.linkedin.com/in/richard-l-valentine/More from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

We reconnect with Chris Burres to talk about the real mechanics of podcast marketing, brand legacy, and why consistency beats quick wins when you are trying to earn attention. We also zoom out into AI governance and longevity, from building AI-native workflows to the accelerating science behind ESS60 and “longevity escape velocity.” • the origin story behind EWR and what a rebrand really costs • podcast cadence as a growth strategy and a team alignment tool • why interviews build relationships and distribution faster than solo shows • what it can cost to buy a premium podcast appearance and when it pays off • AI governance basics for regulated industries and privacy risk • building an AI-first company with workflows, access and accountability • longevity escape velocity and why medical knowledge is accelerating • ESS60, mitochondria, oxidative stress and why users report focus plus sleep Guest Contact Information: Linkedin: linkedin.com/chrisburresWebsite: myvitalc.comMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Trade credit is a critical but often overlooked part of managing business risk, sitting at the intersection of sales, finance, and cash flow. In this episode, we explore how trade credit has evolved into a strategic lever for organizations navigating today's complex risk environment. Eefje Van Craen, Lead Strategist for Trade Credit at Moody's, joins host Alex Pillow to unpack what trade credit really means in a B2B context and why it plays a central role in customer onboarding and risk management. They discuss how trade credit has shifted from a back-office control function to a forward-looking, data-driven discipline that supports growth while protecting cash flow.  Key topics covered include: What trade credit is and why it underpins B2B transactions The evolution from “order to cash” to “lead to cash” How macroeconomic shocks, from the financial crisis to COVID-19, reshaped trade credit risk management The growing importance of forward-looking, integrated risk assessment beyond historical financials How data, automation, and emerging technologies like GenAI are influencing the future of trade credit decisions Additional resources: Moody's Trade Credit landing page Trade Credit brochure To learn more about Moody's please visit our website or get in touch; we would love to hear from you.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jen Seregos is a serial entrepreneur and the Founder and Lead Strategist of Athena Digital, a boutique performance marketing agency based in Boulder, Colorado. Professional Background Athena Digital: Jen founded the agency with a "client-first" philosophy after observing businesses struggle with larger agencies that prioritized their own scaling over client results. She remains hands-on with every audit and strategy engagement, focusing on paid advertising (Meta, Google, TikTok), conversion rate optimization (CRO), and email marketing. AI Expertise: She is also the founder of JenSeregos.ai, where she consults with businesses on how to leverage AI to "grow smarter." She is a vocal advocate for integrating AI into marketing workflows to improve efficiency and ROI. Specialization: Her work primarily supports e-commerce brands looking to scale through data-driven advertising and performance creative. Strategy & Philosophy

We get real about what AI search changes and what it does not, then map SEO back to fundamentals like attribution, buyer intent, and revenue. We also share how agency teams can use agent workflows and governance to move faster without turning the business into chaos. • Matt's return, agency ownership changes, and why the timing matters • Cameron's path from engineering to SEO through referrals and Google Business Profile wins • AI search as a conversation starter with CEOs while fundamentals stay critical • Why brand traffic and last-click attribution mislead decision makers • Cutting low-value traffic through pruning to drive more calls and leads • Agent harness basics using folders, instructions, APIs, and automation • Getting teams into IDE workflows, avoiding chat-only memory limits, and protecting .env keys • Data privacy for regulated industries, self-hosted models, and AI governance policies Guest Contact Information: Website: www.bidviewmarketing.comLinkedIn: www.linkedin.com/cameron-libuttiMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

In this episode of the Best SEO Podcast, hosted by Matthew Bertram, Zara Carbonell joins the show to talk about why AI makes content more important, not less, and how real trust now comes from human context and clear communication. We share practical ways to use AI to analyze performance, sharpen your personal brand, and reach buyers where they already spend attention. • AI as a tool that frees humans from repetitive marketing ops • The creative side and analytical side of marketing and where AI fits • Why in-person connection and “less curated” content feels more real • The growing trust problem with synthetic media and fake virality • Personal branding as unavoidable for employees and businesses • Using AI to analyze your posts for patterns in engagement and reshares • Studying influencer content with AI to learn timing, structure, and hooks • Helping traditional businesses see the revenue upside of social media Guest Contact Information: instagram.com/thesocialstartup.cofacebook.com/TheSocialStartup.CoMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

We map the shift from chat-based AI to real agentic systems that can run workflows, manage memory, and publish results without constant human babysitting. We break down how to design AI agents like jobs so they stay grounded, cost-controlled, and useful for marketing, SEO, and software work. • tiering AI use from assistance to automation to full agents with memory and tools • writing a clear job description with input, process, and output formats • building an SEO research agent that generates briefs and scores novelty • grounding agents with state, scripts, and tight context management to cut errors and token waste • why models ignore guardrails and how system design fixes repeat failures • plan mode tradeoffs and where to focus review time: planning, code, or tests • orchestration patterns like dispatchers, specialist sub-agents, and clean bridges between systems • security and scalability realities for enterprise-ready software built with agents Guest Contact Information: linkedin.com/sebastianchedalchedal.orgMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

We talk with Lynn Ward about why marketing is shifting from search and retrieve to solve my problem, and why speed is becoming the moat for agencies and clients alike. We break down what AI-first agencies are building right now to protect conversions, reduce bottlenecks, and stay visible as web traffic and SEO change.• search behavior shifting as ChatGPT and other LLMs absorb intent• speed as the new moat for agencies and operators• why agency pricing based on headcount starts to fail• practical case studies like instant quoting and support automation• building a data room as the foundation for AI systems• using AI chatbots to capture real customer questions and drive content• data governance, privacy, and shadow AI risks inside companies• how we use ChatGPT, Gemini, Claude, and Perplexity differently• lead gen fading while brand building and microinfluencer content rise• YouTube Shorts as a visibility lever for LLM citationsGuest Contact Information: https://www.linkedin.com/in/lenwardhttps://commexis.com/More from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Matthew Bertram sits down with David Albert of CRO Metrics to unpack what is actually changing across SEO, AEO, GEO, LLM visibility, and the modern stack as tools like Claude Code make custom apps and automations feel effortless.• the shift from bloated martech stacks to custom AI middleware and small internal apps • why compliance, governance, and shadow AI access are now daily marketing risks • using guardrails and shared boilerplates to democratize internal tool building • turning years of experiment data into RAG search and predictive CRO scoring • how SEO, AI visibility, and paid traffic performance depend on on-site conversion work • practical signs a site needs CRO even when the ask is “more leads” • a modern definition of CRO built on statistical validation and incrementality • starter tools and simple first tests like headlines, CTAs, trust signals, and form friction Guest Contact Information: https://www.linkedin.com/in/davidpaulalberthttps://crometrics.com/More from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

We dive into how AI is reshaping marketing law and what agencies can do today to protect work, clients, and brand trust. Sharon Toerek shares a practical playbook for policies, contracts, and IP strategy while courts and states sort out the rules.• AI ownership and liability questions for agencies• Copyright cases on training data and outputs• State patchwork versus federal pressure on AI rules• Practical guardrails and written AI policies• Contract terms for AI use, warranties, and indemnities• Insurance stack realities and cyber coverage gaps• SEO, watermarks, and useful AI content• IP triangle: trademarks, copyrights, trade secrets• Attribution limits and proving substantial similarity• Authenticity, disclosure, and consumer trust• Refreshing contracts and policies more oftenGuest Contact Information: Website: legalandcreative.comLinkedIn: linkedin.com/in/sharontoerekMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

We trace the fast shift from link-based search to AI-generated answers and show how that change reshapes content, measurement, and strategy. Connor Kimball of Cairrot shares data on LLM traffic surges, concrete AEO tactics, and how unified analytics reveals brand lift beyond referral clicks.• AI search replacing link lists with answers• AEO as the method, LLM visibility as the metric• Informational traffic down, transactional content up• Comparison and battle-card pages driving citations• GA4 and GSC integration for unified insights• Measuring halo effects across direct and organic• E‑E‑A‑T signals across site and profiles• Partner ecosystems and regulated-industry expertise• From LLM visibility to multimodal AI visibility• Agents and automated reporting speeding decisionsGuest Contact Information: Website: connorkimball.comLinkedIn: linkedin.com/in/connor-kimballInstagram: instagram.com/connorkimballFacebook: facebook.com/connor.kimballMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

We cut through AI hype to show what actually scales: disciplined ops, brand-led content, and a practical framework for awareness, nurturing, and trust. Eric Huberman shares Hawk Media's scaling lessons, where AI helps, where it hurts, and how to build a moat in a noisy market.• LLM shifts to persona-first, Q&A-led visibility• AI as acceleration, not strategy replacement• Hiring and tooling only with clear business cases• Lean tech stack choices that reduce complexity• Brand as the moat in a copycat software world• Branded entertainment and YouTube as growth engines• Limits of synthetic audiences and AI-looking creative• Deepfakes, eroding trust, and authentic messaging• The Hawk Method: awareness, nurturing, trust• Channels that scale for B2B and B2C performance—----------Guest Contact Information: Website: erikhuberman.comInstagram: instagram.com/erikhubermanLinkedIn: linkedin.com/in/erikhubermanYouTube: youtube.comMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

We push past rankings and traffic to map the real skills SEOs need to influence AI answers. Duane Forrester explains the machine layer, vector embeddings, semantic density, and why structured data is a must if you want reliable retrieval.• AI reshapes marketing and elevates SEO's role across the business• Good SEO foundations as the prerequisite for AI performance• Writing for chunks with high semantic density• Structured data and entity clarity to validate facts• Vector embeddings as the new alignment target• KPIs beyond rankings: retrieval confidence and zero‑click presence• Why LLMs.txt lacks adoption and what matters instead• Practical tracking of AI answers and trend analysis• The gap between search engines and LLM information retrieval• Learning paths to keep pace with faster platform updatesGuest Contact Information: Website: duaneforrester.comLinkedIn: linkedin.com/in/dforresterTwitter/X: x.com/DuaneForresterMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

In this episode, host Mickey Desai speaks with Frances Roen, CEO and Lead Strategist of Fundraising Sol, about best practices for preparing and executing a successful nonprofit capital campaign. They discuss the importance of pre-planning, assessing organizational capacity and donor pipelines, aligning committees, and leveraging technology and data. Frances emphasizes the need for nonprofits to take a thoughtful, deliberate approach rather than rushing into a campaign, and highlights how Fundraising Sol guides small-to-medium sized nonprofits through the campaign process. This episode provides valuable insights for nonprofit leaders considering a capital campaign. We welcome support of the Nonprofit SnapCast via Patreon. We welcome your questions and feedback via The Nonprofit SnapCast website. Learn more about Nonprofit Snapshot's consulting services.

We unpack how search is changing as LLMs reshape discovery and why revenue, not rankings, should anchor your strategy. Corey Morris joins Matt to map a practical path: entity clarity, brand differentiation, GA4 fixes, and forward-looking KPIs that speak C-suite.• shifting from keyword rankings to revenue KPIs• LLM visibility layered on modern SEO foundations• entity clarity, consistent data, and brand trust• quality content over AI slop with lived expertise• GA4 configuration and custom attribution• dashboards that follow dollars not vanity metrics• podcasts and thought leadership as ROI channels• forecasting, risk assumptions, and boardroom languageGuest Contact Information: Website: coreymorris.comLinkedIn: linkedin.com/in/coreymorrisMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

We unpack how AI finally lets marketers count what matters, why attribution is broken across platforms, and how to use behavioral insight and benchmarking to choose better bets. We share a simple playbook: listen in niche communities, test in organic, scale what pops, and measure outcomes not vanity.• AI compressing the cost of data integration and analysis• Platform bias, privacy limits and pixel gaps in attribution• Traffic down, leads up as signal quality improves• Behavioral personas outperforming demographic personas• Niche communities seeding mainstream trends with delay• Organic as a testbed to inform paid investments• Benchmarking growth against the category, not just yourself• Operational discipline for clean data and controlled spend• Directional signals over false precision to act fasterGuest Contact Information: LinkedIn: linkedin.com/in/charliegrinnellWebsite: rightmetric.coInstagram: instagram.com/charliegrinnellTwitter/X: x.com/CharlieGrinnellMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

We unpack how search is shifting from blue links to AI-driven answers and why clean data, focused positioning, and public citations now decide who gets recommended. Solomon Timothy joins us to share practical frameworks for AEO, prompt mapping, and measurable AI visibility.• why prompts replace keywords across the funnel• how to make content machine-readable with schema and FAQs• why entity clarity and niche focus boost trust• media, podcasts, YouTube, and press as authority signals• differences between AI Overviews, ChatGPT, and Perplexity• tracking prompts, mentions, and reverse engineering citations• fixing iframes and technical blockers to visibility• building internal tools while the market matures• what to measure before and after AI visibility work• practical wins for local and niche brandsGuest Contact Information: LinkedIn: linkedin.com/in/solomonthimothyWebsite: thimothy.comYouTube: youtube.com/c/ClickxioInstagram: instagram.com/sthimothyTwitter/X: x.com/sthimothyMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: Support the show

We argue that SEO isn't dying; bad SEO is. Fundamentals still drive wins while LLMs change how answers surface, making complete, original content and smart strategy more valuable than ever.• fundamentals over fads as LLMs shift discovery• why pages beyond top ten fuel LLM citations• customer journey, CRO, PR, and dev fluency as real leverage• global markets with lower competition and faster output• enterprise constraints, silos, and when to say no• partnerships over one‑stop shops to deliver depth• personalization pitfalls in tracking and sane KPI alignment• future of agents, multimodal search, and offline attentionGuest Contact Information: LinkedIn: linkedin.com/in/kresimir-corlukaWebsite: canonical.hrSummit: croatiaseosummit.comMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

We dig into how AI reshapes SEO work, why trust beats volume, and how remote teams stay tight without an office. A candid case study shows how hyperlocal signals and first‑party data restored rankings after a brutal update.• AI as a tool, not a crutch• Remote hiring across time zones and roles• SOPs, status norms, and redundancy for coverage• Quarterly meetups to rebuild culture and speed• Recharge days to protect quality and focus• Hyperlocal content signals that prove real experience• First‑party data for authority and user value• Why volume alone triggered losses after updates• Human oversight for AI, from prompts to QA• Shifts in agency models, pricing, and “done with you”• LLMs, walled gardens, and non‑indexed citations• User needs over algorithm myths as the guiding lensGuest Contact Information: Website: regexseo.comLinkedIn: linkedin.com/in/digitalspacemanMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Most business owners wait way too long to get financial support, not because they don't need it, but because they think their books are too messy, too far behind, or too embarrassing to hand over to a professional. In this episode, Tap the Potential's Lead Strategist, Melissa Kay, talks with Tammy Little about precisely what you should look for in an accounting firm, and why you're more ready for help than you think! We cover the difference between a bookkeeper, accountant, controller, and CFO (and who you actually need; the essential systems and processes to make your finances easier, more efficient, and more organized; why waiting until the end of the year to prepare for taxes is the fastest way to lose money and add stress; and how the proper accounting support creates clarity, confidence, and real profit. If you want to stop feeling behind, stop guessing, and finally get your financial house in order, this episode is your roadmap to a better future. Join us!Tammy Little is the owner of FTC Group and Summit Accounting Partners, a full-service accounting firm for small, medium, and large businesses. All of their services are virtual, making their top-notch services accessible to companies nationwide.Profit by Design is a Tap the Potential production.Show Highlights:Understand the terminology: CFO, accountant, bookkeeper, controller, etc. (“What do I really need?”)Common reasons that business owners don't have financial supportThe process when Tammy's firm comes in to help clean up the financial messYou will feel safe and relieved when a qualified financial professional takes the reins!Think you can't afford an accountant? You can't afford NOT to have one!Tammy's philosophy of systems and operations is to know each client and their business as a true partnerConsiderations in looking for an accountant: your comfort level, their range of offerings/services, communication, and the level of trust you have with themSigns that you need accounting help NOW!Tammy's one thing she gives to every client: peace of mindResources:Connect with Tammy Little: Summit Website, My Ghost Crew Website, Facebook, and LinkedIn.Download your free, updated copy of the

We dig into why traffic is fragmenting, why single-channel expertise won't cut it, and how expert generalists, stronger offers, and brand strategy are now the true growth levers. We share a practical path from productized “done-for-you” to higher-margin “done-with-you,” plus frameworks for attribution, remote team performance, and human-in-the-loop AI.• AI-driven traffic shifts and platform changes• Generalists with deep skills as the new edge• Offers, positioning, and CRO over channel tricks• Human-in-the-loop standards to avoid AI slop• Done-with-you consulting to expand TAM and margin• Retainers, value pricing, and capacity planning• Attribution redesign and qualification signals• Objectives, metrics, KPIs, and NPS for retentionGuest Contact Information: Website: agencyacquisitions.ioLinkedIn: linkedin.com/in/nickavariaTwitter/X: x.com/Nick_AvariaYouTube: youtube.com/@AgencyAcquisitionsInstagram: instagram.com/nick_avariaMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

We unpack how AI turns Google reviews into real revenue by cutting leakage, lifting ad performance, and converting bottom-of-funnel readers with responses that actually inform and persuade. George Swetlitz of Right Response AI shares agentic workflows, CRM-powered personalization, and a playbook for multi-location growth.• Reviews as the true bottom of the funnel• Leakage defined and how to stop it• Personalizing review requests from CRM data• Reducing friction with prompts and draft assistance• Building a marketing fact library for replies• Agentic flows and narrow prompts for quality• Compliance checks for sensitive information• Case study from a 100‑location brand• Why more people read reviews than websites• Bringing website-level detail into review responsesGuest Contact Information: LinkedIn: linkedin.com/in/george-swetlitzWebsite: rightresponseai.comMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

We unpack how AI reshapes performance marketing and why strategy, clean data, and human oversight matter more than ever. We share a full-funnel, dayparted approach for B2B, show what creative works now, and outline fixes that quickly lift ROAS.• AI tools accelerating media operations while requiring human strategy• Risks of automation with bad data and weak tracking• Buyer shifts beyond Google and the rise of YouTube, TikTok, CTV and podcasts• Dayparted omnichannel plan from commute to desktop to couch• Short-form video and UGC outperforming static creative• Full-funnel investment timelines and influenced revenue measurement• Cleaning fragmented data and feeding CRM segments back into media• Common account fixes including target CPA, remarketing and limiting AI expansion• How to audit paid media and set realistic expectationsGuest Contact Information: LinkedIn: linkedin.com/in/anthonychiaravalloWebsite: anthonychiaravallo.comMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

We explore how to align sales, marketing, and operations so growth becomes predictable, not chaotic. Luis Baez shares practical frameworks to productize services, unify data, and raise conversion rates in a world where buyers consult AI before they call you.• breaking silos between sales, marketing and ops• why unified data beats dueling spreadsheets• shifting websites to knowledge bases for LLM era• productizing services into a signature method• pricing to outcomes and standardizing delivery• sprinting to validate offers before scaling• improving microconversions across the funnel• practical tech stack and revenue intelligence tools• managing AI anxiety and proving value with quick wins• human connection as a competitive advantageGuest Contact Information: Website: luisbaez.comLinkedIn: linkedin.com/in/baezluisYouTube: youtube.com/@unhustlingMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a wide-ranging conversation with Lauren McCormack, Lead Strategist for the B2B Experience Platform at Kaiser Permanente.Lauren brings a rare perspective shaped by hands-on experience across Marketing Ops, RevOps, sales, paid media, and analytics. As a multi-time Marketo Champion and MOPsapalooza speaker, she has spent her career helping marketing teams move beyond activity metrics and earn real credibility with revenue leaders.The discussion focuses on what it takes for modern marketing teams to think and operate like business leaders. Lauren shares practical insights on alignment, attribution, financial literacy, and why many teams still struggle to connect their work to real business outcomes.In this episode, you will learn:How cross-functional experience changes the way Ops leaders think about impactWhy earning a seat at the revenue table requires more than good reportingThe right way to approach attribution without overengineering or blameWhy financial literacy is becoming non-negotiable for Marketing Ops leadersThe risks of continuing to market without clear measurement as 2026 approachesThis episode is ideal for Marketing Ops, RevOps, and demand leaders who want to elevate their influence, improve executive trust, and prepare their teams for the next phase of data-driven decision-making.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

We explore how buying decisions now pivot inside large language models and why e‑commerce brands must earn trust through proof, consistency, and email systems that never sleep. Nikita shares practical frameworks for list growth, deliverability, and flows that convert.• LLM visibility as a new trust signal• Post‑discovery research inside ChatGPT• Rising skepticism and the need for social proof• E‑commerce maturity from hacks to systems• Small brands out‑innovating slower incumbents• Case study of at‑home aligners capturing demand• Building an email list with pop‑ups and content• Essential automations across the customer journey• Deliverability safeguards and sunsetting strategyGuest Contact Information: Website: aspektagency.comInstagram: instagram.com/nikitavakhrushvLinkedIn: linkedin.com/in/nikita-vTwitter/X: x.com/nikitavakhrushvYouTube: youtube.com/NikitaVakhrushevTV⁩More from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

We explore how digital PR, entity SEO, and shifting social algorithms shape reputation, discovery, and trust. Paige Donald explains why coherent signals across platforms now drive both reporter interest and AI overviews, and how to play the long game without chasing vanity metrics.• personal speech risk and employer brand alignment• entity identity across profiles and the knowledge graph• echo chambers, LinkedIn's niche pivot, and Reddit research• newsjacking with intent vs vanity metrics• LLM visibility, AI overviews, and third‑party authority• long‑game PR, reporter relationships, and useful measurement• analytics gaps and mapping content to real demand• trust recession and multi‑channel credibility• media training for executives and scalable video content• agile startups outpacing legacy brands onlineGuest Contact Information: Website: paigepr.comLinkedIn: linkedin.com/in/paigeprMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Matthew Bertram and Chris Krimitsos dive into how creators and brands can grow faster together amid an AI content surge, with real case studies from Podfest and beyond. We map a practical playbook: entity SEO, the 7-11-4 rule, a clip-first workflow, and partnership models that beat CPMs.• creator economy trends and the shift to video• long form for trust, shorts for discovery• entity SEO, consistent handles and domains• the 7-11-4 rule for brand familiarity• platform economics with YouTube as home base• partnership deals beyond CPMs and MGs• measuring hidden ROI and affiliate leakage• NIL, rights and repurposing content• brand control vs creator authenticity• B2B adoption steps, timelines and testsGuest Contact Information: Website: chriskrimitsos.comInstagram: instagram.com/chriskrimitsosFacebook: facebook.com/chriskrimitsosX: x.com/chriskrimitsosMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Matthew Bertram and Jon Gillham unpack how AI content, plagiarism risk, and Google's crackdowns reshape SEO, then lay out guardrails that protect rankings while building real LLM visibility. The focus stays on practical governance, provenance checks, entity health, and adding value beyond words.• Rebrand context and why AI integrity matters• Study showing AI overviews citing AI content• Risks of synthetic data and value of human signals• School and workplace guardrails for AI use• Google's stance on helpful content vs scaled abuse• Penalty patterns, core updates, and indexing lags• Plagiarism trends, fair use thresholds, and QA checks• LLM visibility strategy and entity consolidation• Editorial workflows to detect copy‑paste AI• Actionable playbook for responsible AI adoptionGuest Contact Information: Website: originality.aiLinkedIn: linkedin.com/in/jon-gillhamMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

We reframe SEO for an AI-first world and show how agentic workflows turn messy sales processes into predictable follow-through. Matthew Bertram and Stephen Werley discuss how to map the stack, from transcripts and enrichment to Slack-driven next actions that recover hidden revenue.• rebrand to Best SEO Podcast and new AI-derived book• why LLMs matter for analysis, decks, and feedback• custom GPTs tuned with domain knowledge• building automations in n8n, Make, ClickUp, and HighLevel• human in the loop as the quality guardrail• data enrichment with RB2B and Clay for true personalization• marketing, RevOps, and agent orchestration converge• LLM visibility certification and next stepsGuest Contact Information: Website: stevenwerley.comLinkedIn: linkedin.com/in/stevenwerleyInstagram: instagram.com/stevewerleyFacebook: facebook.com/steven.werleyMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Matthew Bertram brings Rob Neumann on to map how private LLMs, PIM/DAM, and AI-driven search turn messy B2B catalogs into findable, persuasive product experiences that convert. We push leaders to move now on the LLM land grab, unify entities, and align teams to become AI first.• unifying brand, author, and entity signals for clarity• why every business needs an e-commerce path• findability before conversion and product page SEO• persona-based descriptions with private LLMs• PIM/DAM as the enrichment layer above ERP• AI search for exact matches and smart substitutes• channel-aware inventory and safety stock reduction• SKU and vendor normalization for white label margin• CAD, specs, and E‑E‑A‑T for trust and rankings• email fatigue, SMS prompts, and postcard nudges• urgency of the LLM land grab and authority hardeningGuest Contact Information: Website: robneumann.comLinkedIn: linkedin.com/in/robertneumannMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

We explore how an AI-first approach transforms a legacy driving school's marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for demand.• AI scheduling reduces travel time and increases daily lessons• Local marketing at scale through AI-powered research and print assets• Measuring lift via brand queries, CTR, utilization, and 10th-grade share• Nine test markets to validate and replicate winning tactics• Recruiting treated as marketing, led by clear personas• Retired educators deliver better training and higher lesson counts• Partnerships with online course leaders instead of head-to-head SEO• Focus on physical-service moat and first-principles metrics• Practical AI use: small daily wins over big-bang changesGuest Contact Information: Website: coastlineacademy.comLinkedIn: linkedin.com/in/renaud-delaquisMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps.• shift from sessions to visibility and share of voice• client education using visuals and live data reviews• GA4 custom channel for AI tool referrals• AI overview tracking and imperfect but useful signals• LLMs.txt and crawl access considerations• content that shows human expertise and authorship• aligning CTAs to intent to boost conversions• redistributing effort from top-of-funnel to mid-funnel• omnichannel support including paid social and PR• audience research and journey mapping to guide strategy• practical plan: what, why, how, when cadenceGuest Contact Information: Website:  pathfinderseo.comLinkedIn: linkedin.com/in/lindsay-halseyMore from EWR and MatthewLeave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Brie Anderson and Matthew Bertram explore why LLM-sourced traffic often converts better than traditional organic, how to track it cleanly in GA4, and why attribution will always be directional. We share a practical framework for aligning KPIs, separating dashboards from reports, and building a tracking plan that drives real decisions.• LLM referrals as high-intent visits• GA4 source/medium over fragile channel groupings• First user vs session vs model-based views in GA4• UA to GA4 shift, privacy and event-based data• SEO vs CRO alignment and KPI clarity• Tracking plans, UTM standards, and maintenance• Search Console vs GA4 roles and gapsGuest Contact Information: Website: www.beastanalyticsco.comInstagram: www.instagram.com/brie_e_andersonLinkedIn: www.linkedin.com/in/brieeandersonTwitter/X: x.com/brie_e_andersonMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

We dig into how search is shifting from links to answers, why reputation now outranks tactics, and how to position your brand inside LLMs before it's 10x harder. Ross Barefoot joins Matt to compare notes on pruning, big content, reviews, local, and the reality of client communication.• LLMs as a new gatekeeper layer and why fundamentals still matter• EEAT with real experience, proof, and long‑form content• Reputation first: reviews beyond Google and social mentions• Pruning thin and off‑topic content to clarify entity• RAG, freshness, and Google's role in retrieval• Hidden gems: surfacing forums and long‑tail answers• Merchant Center and local search as stable channels• Measurement gaps, anonymized referrers, and log insights• Social's rising weight in brand visibility• Client education, budgets, and communication systemsGuest Contact Information: Website: eepseo.comLinkedIn: linkedin.com/in/rossbarefootMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive real ROI. William Gassner of Stack Influence shares playbooks for seeding, scaling on TikTok Shop, and boosting Amazon rankings with external traffic.• Why Engagement Beats Follower Count• How UGC Lowers Ad Costs and Fuels SEO• Briefs, Rights, and Whitelisting Best Practice• Micro and Nano Influencers For Diversified Reach• Testing Hooks, Comments and Share Incentives• Seeding, Affiliates and Long‑Term Creator Programs• AI Influencers' Limits and Where AI Helps• Live Shopping Trends and TikTok Shop Flywheel• Amazon Listing Setup, Vine Reviews and External Boosts• Step‑By‑Step Paths From Zero Budget To Platform ScaleGuest Contact Information: LinkedIn: www.linkedin.com/in/william-gasnerMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

The digital marketing landscape is transforming dramatically with Google's MUM (Multitask Unified Model) reshaping how search works and forcing marketers to adapt their strategies beyond traditional SEO approaches.• MUM combines text, images, videos, maps and other data types to create a comprehensive understanding of topics• Google's framework has evolved from "micro-moments" to the "four S's of discovery" – stream, scroll, search, and shop• Customer journeys are no longer linear but resemble atoms or squiggly lines as users bounce between different touchpoints• Small businesses can compete by focusing on building communities and engaging audiences across multiple platforms• Traditional keyword tracking is becoming less valuable as search becomes more personalized and conversational• Content strategy should shift from high-volume production to creating fewer, higher-quality pieces with extensive distributionLeave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Guest Information:Website: https://mobilemoxie.com/LinkedIn: https://www.linkedin.com/in/cindykrum/Twitter/X: https://x.com/Suzzicks/Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

The key to standing out in a world overrun with AI tools and generic marketing is getting back to the fundamentals of emotional targeting and understanding your customers at a deeper level.• Technology changes, but people don't. Emotional triggers still drive all purchasing decisions• Most marketers focus too much on features rather than addressing customer emotions• Using AI to outsource thinking leads to generic content that fails to convert• Website traffic has decreased by 50-60% across platforms, making conversion optimization critical• Two key emotional clusters impact buying decisions: self-image and social image• Customer research is frequently skipped, but remains the foundation of effective marketing• Generic messaging leads to commoditization, where businesses all sound the same• AI-powered search is more conversational and emotional than traditional keyword search• The best starting point is collecting the voice of the customer data through surveys, interviews, and review miningGuest Information: linkedin.com/in/taliagwtaliawolf.comMore from EWR and Matt:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Do you wonder how a business can survive, and even THRIVE, when the owner takes a 7-week vacation? Does it sound impossible? This episode unpacks what went on behind the scenes at Tap the Potential and how Melissa Kay, the Lead Strategist, explored and innovated in customer delivery, made key decisions, and improved the client experience in real-time. You'll learn the keys to enhancing client delivery, how to use client feedback as a tool for innovation, and how new systems and upgrades can be implemented, all without interrupting service. This episode continues the conversation between Melissa and Dr. Sabrina, who meet for the first time after Dr. Sabrina's extended, fully unplugged vacation this summer. Profit by Design is a Tap the Potential Production.Show Highlights:Since you've been gone, Melissa gives Dr. Sabrina an update on Tap the PotentialMelissa's perspective on “going with her gut” to handle things while Dr. Sabrina was awayRevamping the client experience: Melissa's discovery of the key to “finding the gold”Implementing new systems in the one-on-one coaching experienceMelissa's energy and excitement from working in her natural zone of geniusMelissa shares a testimonial from a Tap the Potential clientDr. Sabrina's powerful question: “What do we need to take forward from the last 7 weeks so we continue to compound the benefits from when I was out?”Need help in taking back YOUR life from your business? Book a call with us today! Resources:For more information about The Coach Approach or to join us in the next round, click the link! Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book,

What happens when a business owner takes seven weeks completely off with no emails, client calls, or check-ins? In this episode, Dr. Sabrina Starling returns from her 7-week vacation to share what it was really like to disconnect fully from her business, and what the experience revealed about her relationship with time, freedom, and her identity as a CEO. You'll get to be a fly on the wall as Dr. Sabrina sees Melissa Kay, Lead Strategist, for the first time since her return. If you've ever said, “I could never take that much time off,” this is the episode that will challenge everything you believe about what's possible. Profit by Design is a Tap the Potential Production.Show Highlights:Dr. Sabrina's perspective on a 7-week “full detox” that was cleansing from the burnout she feltA commitment to being present with loved ones while unplugging from businessSpending time at the beach, lake, and doing fun activities with her kidsDr. Sabrina's life lessons learned through the sudden death of her husband last summer: Even in your household, don't rely on key team member dependency!Share password info with loved ones.In estate planning, consider setting up a digital legacy contact, as it can still take weeks to gain access.Taking time to breathe and “own what I have accomplished in the past year”Letting the team own it and run things at Tap the Potential for seven weeksAddressing gaps in wills and estate planning to prepare for the unexpected and take care of the people that matter mostResources:For more information about The Coach Approach or to join us in the next round, click the link! Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book,

Is it constantly on your mind what you can do to keep your best team members for the long haul? You need A-players for your business to run smoothly and be profitable, but beyond that, you can't have a constant turnover of your top talent. Join us for a casual coffee chat between our Lead Strategist, Melissa Kay, and our How to Hire the Best Strategist, Kaitlyn Beaver, as they share their hearts in today's episode. You'll discover helpful tips and insights on what your team truly values.Profit by Design is a Tap the Potential Production.Show Highlights:Are your team members excited on Mondays for the work week ahead?Celebrating wins and successes, and working in your purposeHaving team members who show up for each other builds loyalty and trust on your team, which makes them want to be there for the long haul.Maintaining appropriate boundaries while “having each other's backs”What do A-players want? They want autonomy, a voice, and growth opportunities.Retaining A-players means knowing what they want and helping them reach their goals.A common question: “Why invest in an A-player when they are just going to leave?”Key team member dependency can cripple your business! A business owner taking time off is crucial to set your team up for success. Best tips from Kaitlyn and Melissa for business owners in keeping A-players for the long haulNeed help developing and retaining your A-player team? Check out our How to Hire the Best course! Book a call with us today!Resources:For more information about The Coach Approach or to join us in the next round, click the link! Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life

Matt Kovacs is the President and Lead Strategist at Blaze PR, a boutique PR agency that works with lifestyle brands. With over two decades of experience in PR and marketing, he has led campaigns for major brands like ESPN, Honest Tea, and Marriott Hotels. Matt specializes in helping brands leverage PR to attract investments, shape category dynamics, and build reputations that convert.  In this episode… For consumer brands aiming to scale, public relations often feels like an uncertain investment. While performance marketing offers measurable ROI, PR can seem intangible, focusing more on image than impact. How can founders ensure their PR efforts support business outcomes like fundraising, acquisition, or retail expansion? Public relations strategist Matt Kovacs has developed a practical framework for aligning PR with business goals. He emphasizes the importance of clarifying a brand's objectives before launching any campaign, whether building thought leadership, category awareness, or retail traction. Matt recommends building cross-functional buy-in, investing in influencer product sampling, and leveraging media audits and strategic messaging to improve placement outcomes. To quantify results, he suggests using tools like an “impact index” to rate coverage based on business-relevant criteria. In today's episode of the Up Arrow Podcast, William Harris sits down with Matt Kovacs, President and Lead Strategist at Blaze PR, to discuss how to execute PR that drives measurable business growth. He talks about aligning PR with acquisition or retail goals and best practices for media training, leveraging influencer partnerships, and supporting founder-led storytelling.

How do you build a higher education brand that feels personal, relevant, and rooted in real-world value? Jermaine Peguese, Owner and Lead Strategist of EJST Marketing, shares how his team taps into authentic storytelling, community conversations, and industry voices to connect with today's learners. From launching content series like Next Pulse at Nexford University to shaping market strategies with startup agility, Jermaine shows how higher ed marketers can think big, take risks and challenge the status quo. Full Episode Details  Jermaine joins host Zontee Hou on this episode of Social Pros to explore how marketing in higher education can be reimagined by leaning into authenticity, community, and social influence. Jermaine and Zontee discuss how today's students aren't just looking for facts, they're also looking for real voices they trust and want to see themselves in the stories being shared. Whether it's through expert-led content like Nexford's Next Pulse series or conversations in online forums, Jermaine shows how the most powerful messages come from relatable, human experiences. He also shares how his time at Uber shaped his fast-moving, test-and-learn mindset, and why marketers should stay open to bold ideas— even late in the quarter. When entering new markets, Jermaine emphasizes the value of doing the groundwork: understanding your audience, and building a smart media mix that puts your message in the right places. It's not about being perfect; it's about being real, being thoughtful, and being ready to take a few smart risks, because that's where breakthrough moments happen. In This Episode: 1:55 -   Disrupting the traditional space of higher ed marketing 6:27 -   Building a unique brand voice in the higher ed space  8:45 - How Jermaine's team has catered to non-traditional learners 11:51 -   How to identify core customers  15:39 - How Jermaine thinks about data collection and customer research as an ongoing practice  18:52 -  Using AI in the traditionally AI-adverse higher ed space, and how AI can help marketers in this moment  23:59 - Tapping into communities, social groups and others influencing prospective students  29:22 - Lessons from Uber, and what higher ed can learn from the startup world 31:48 - Solving problems when moving into a new marketing space 37:16 - Jermaine's advice for aspiring social pros Resources: Connect with Jermaine on LinkedIn Follow EJST Marketing on LinkedIn   Visit SocialPros.com for more insights from your favorite social media marketers.

In this episode of I 501(c) You, we sit down with Graeme Watt, Principal and Lead Strategist at Anthem Creative, to explore why digital storytelling is the future of nonprofit fundraising. Graeme shares his powerful journey from launching a grassroots youth nonprofit to leading digital strategy at World Vision, and now running a global creative agency serving hundreds of nonprofits. He breaks down how storytelling drives donor engagement, why your board must prioritize a digital strategy, and how emerging technologies like AI are already transforming philanthropy. Whether you're a nonprofit leader, board member, or fundraiser, this episode will shift your mindset and equip you with actionable insights to thrive in today's digital-first world. Anthem Creative's Website To learn more about S.A.N.: ​S.A.N.'s X Account​ ​S.A.N.'s Website​ ​S.A.N.'s Impact​ ​Interview with S.A.N. and its creators​ ​Rainforest Foundation US Timestamps: (00:00) Introducing Graeme Watt, Principle at Anthem Creative (06:00) What do you mean by “digital?” (07:15) How do you help nonprofits develop a digital storytelling strategy? (10:10) Getting more funding digitally (13:15) The importance of storytelling (15:40) The future/present of AI fundraising and AI agents (20:30) What is the responsibility of the board in the future? (21:50) The future of AI for nonprofits and fundraising (25:00) What is Anthem Creative? (29:00) Advice to organizations (32:14) Recapping with Read Join us every week as we release a new podcast with information about how you can be the best board member and provide great service to your organization. Listen to the podcast on any of the following platforms: Apple Podcasts Spotify Podcasts Amazon iHeartRadio Visit us at: www.thecorleycompany.com/podcast

Selling on Amazon can feel like being dropped into a jungle with no map. Between ever-changing algorithms, rising ad costs, and the pressure to win the Buy Box, it's easy to feel overwhelmed and invisible. You do everything “right,” but your products still get buried while competitors somehow climb the ranks. The platform demands constant attention, yet offers no clear path to lasting visibility. For many sellers, it becomes a daily grind just to stay afloat, let alone scale. Pasha Kanish went from college dropout to leading AMZ Optimize, an agency that helps brands crush it on Amazon. With over a decade of hands-on selling experience, he now manages eight-figure revenues and interviews agency leaders on his podcast, Agency Operators. He breaks down how intent-driven search, smart review tactics, and AI tools are reshaping success on Amazon. Pasha doesn't just focus on clicks—he's all about understanding buyer psychology and using data to drive real results. His approach is part strategy, part street smarts, all geared toward helping brands rise above the noise. Stay tuned! Resources: Launch + Scale on Amazon Follow Pasha Kanish on Facebook Connect with Pasha Kanish on LinkedIn

In today's episode of the Second in Command podcast, Cameron is joined by Matthew Kovacs, President and Lead Strategist of Blaze PR.In this insightful conversation, Cameron and Matthew discuss the evolving landscape of a fast-changing professional field, exploring how emerging technologies are reshaping traditional workflows and mindsets. They unpack the tension between embracing innovation and managing skepticism, revealing how organizations navigate new tools to enhance efficiency while addressing cultural and economic challenges.You'll discover the power of storytelling as a strategic asset, emphasizing how personal journeys and company origins create compelling narratives that resonate beyond surface-level promotion. Through thoughtful reflections, the guests reveal the nuances of building authentic connections and fostering trust with diverse audiences, even amid uncertainty and rapid transformation.This conversation offers practical advice, lessons learned over decades, and a glimpse into how forward-thinking professionals prepare for the next wave of disruption without losing sight of foundational values.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Background on Blaze PR, a lifestyle agency working with various brands across different categories like beverages, CPG, retail, and home builders.The importance of media training for clients, including CEOs, spokespersons, and sales teams.The digital trifecta of earned media, owned media, and paid media, and how Blaze PR helps clients integrate these elements.The role of PR in driving traffic to stores like Costco and building brand awareness.Why PR firms must adapt and embrace new technologies such as AI to stay competitive. And much more...Resources:Connect with Matthew: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron's latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron's online course – Invest In Your Leaders

Are you managing your time backwards by focusing on tasks and urgency instead of vision and intention? We are flipping the script in this episode, showing why you need a new way of thinking about your time instead of being exhausted, spreading yourself too thin, and still not meeting your goals. What if your calendar could support the life you want? What if you could design a schedule that lets you grow and breathe? It's possible! Join Melissa Kay, Lead Strategist and Chief Dream Officer at Tap the Potential, and Dr. Sabrina Starling, The Business Psychologist, TEDx speaker, and the founder of Tap the Potential. You'll discover an exact framework to reclaim your time and design your business around your life, not the other way around. Profit by Design is a Tap the Potential Production.Show Highlights:Dr. Sabrina's biggest Aha moment about effective time management: “The bigger the life we create outside of work, the more efficient we become at work.”First, get clear about the kind of life you want to create.Examples from Tap the Potential clients about the experiences they want in life“How do you want to feel about your day?” (The intangibles matter the most!)Define your motivation for working less.Determine your boundaries—and follow through with keeping them!Learn to “let go.” (Dr. Sabrina explains the process.)Consider your energy when designing your calendar. (Implement a “10K Power Hour”!)Create time blocks for breaks and self-care.Having support is crucial. You don't have to do it all alone!Melissa explains her role in one-on-one coaching support. Book a call with us today! Resources:Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best Course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week...

In this conversation, we connect with Woodrow Johnston, the CEO and Lead Strategist of Revere Solutions LLC. Renowned for empowering underdog conservative candidates and achieving remarkable victories, Revere Solutions is a political consulting firm that offers a wide range of services – including polling, peer-to-peer text messaging, campaign management, and more… Boasting over a decade of experience in political consulting and marketing, Woodrow has orchestrated campaigns across the nation, ranging from city council races to presidential elections. How has he achieved success mobilizing the conservative voting base? Click play to see for yourself! Join us to discover: How Woodrow describes his role in the political world.  Productive ways to address various campaign issues.  The role that predictive analytics plays in making educated guesses about how certain groups vote.  How to know whether or not polling is accurate.  To learn more about Woodrow, visit the Revere Solutions website now. Episode also available on Apple Podcasts: https://apple.co/30PvU9C Boost Your Brainpower with 15% OFF!  Fuel your mind with BrainSupreme Supplements and unlock your full potential. Get 15% OFF your order now using this exclusive link: brainsupreme.co/discount/findinggenius Hurry—your brain deserves the best!