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You need to know your mission and values before you can build a strong brand. In this episode I talk to Liz Elcoate, Brand Designer, Consultant and Creative Director. We talk about how businesses can align their culture with their brand to engage their team, and their customers. We why businesses need diverse feedback on their company culture, and the benefits of an engaging culture handbook. Find out more about Liz at; Website: elizabethelcoate.com Twitter: @liz_e For more information about Lizzie visit; Website: www.libertymind.co.uk Twitter: @Lizzie_LibertyM
What does it mean to be a freelance designer or developer? In this episode of the Smashing Podcast, Drew McLellan talks to experienced freelance brand designer Liz Elcoate to find out more.
Welcome to the Elastic Brand! Here's a quick intro from your host Liz Elcoate as to what you can expect over the coming episodes.
After a year of the podcast Being Freelance... what's that 12 months actually been like being freelance for our very first guests? In this, the first of two special end of year episodes, Steve Folland chats to photographer Tom Miles, designer Liz Elcoate and audio producer Chris Hollis. Their challenges, their changes, their epiphanies, their year being freelance. Take a listen and also check out their original episodes, links below. Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance. Here’s some of the key takeaway points: Tom Miles Check out his original interview here break down your bigger goals in to manageable tasks make the most of your work: don’t keep it to yourself, share it on your blog, your social channels Tom worked with a coach to help improve his business Hear Ebonie Allard's episode Liz Elcoate Check out her original interview here optimising your site SEO wise really can help bring in leads don’t feel like you have to impress your peers… aim to impress your clients don’t forget to keep lining up the leads Hear Paul Boag's episode Chris Hollis Hear Chris' original interview here His ‘sudden’ success of doing TV ads has actually been something he’s been plugging away at for years, so if you really believe in something, stick with it! His email marketing strategy is now aimed less at ‘cold’ leads and more at sharing his work with other clients Taking on his first proper employee has freed him up from business tasks that weren’t his strongest role, to concentrate on his creative strengths Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.
Steve Folland chats to Brand and Web Designer Liz Elcoate. How she went from pension advisor to banking on a freelance career for her future. It's not enough to be a passionate freelancer, you need to be a business person and this episode includes cracking thoughts on: payments, contracts, commanding respect and finding a niche. This conversation also touches upon mental health issues: if this resonates with you, please do check out the 'useful links' at the bottom of these Show Notes. Liz co-hosts The Freelance Web podcast - it's great, so check it out! Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance. Here’s some of the key takeaway points: As a freelancer, being passionate about your field isn’t enough, you have to become a business person Be professional and be firm over your terms or clients won’t respect you Break large projects into smaller sections and take payment on each deliverable 30 days payment terms can kill your business (Liz never accepts them) Try and work with people you like - it makes a difference Find a sector or industry you want to work with, it helps you market to those people - it can also help you become known in that field Being a freelancer can be tough mentally as it's so isolating; become part of a community (Liz met many on Twitter) More from Liz Liz on Twitter Liz's site The Freelance Web Podcast Useful Links Behance How to Kill Your Business: 30 Day Payment Terms Andy Clarke's Contract Killer Sean Johnson's T&C's Everything from Geek Mental Help Week including resources
This week is Geek Mental Help week and on Unfinished Business I’m joined by Liz Elcoate, one of the people who helped to spark the idea. We ask if our industry attracts people with issues or cause them, does our working environment add to our problems and what we hope the outcomes from this week will be? But not before we talk sport, Liz’s obsession with wrestling and my Uncle Haystacks.
This week on ‘Net Awards Podcast Of The Year’ nominated Unfinished Business, Liz Elcoate, from some other podcast, joins me to talk about why it’s acceptable to admit when we’ve availability and to ask people for work. We talk more about having flexibility in our rates and why it’s reasonable to quote different rates to different people. We also touch on whether web designers should charge ‘rush rates’ and why working for free can be good for the soul. Speaking of the Net Awards, did I mention that Unfinished Business has been nominated for Podcast Of The Year at the Net Awards? No? If you’ve liked what you’ve heard over the last 55 episodes, please vote for us. After-all, this is the only podcast where you hear about the things that are really important. Apes (obviously,) soap, weeing in kettles and of course Purple Rain. This episode is sponsored by Perch and by Logical Elements. Get 20% your place on their ‘PHP for Web Designers’ course when you use the offer code unfinished at checkout.
In this week’s episode, designer and co-host of ‘ that other podcast’ Liz Elcoate joins Andrew to talk about the difficulties of working alone for long periods, the difficulties of keeping your portfolio full of new work when you work under non-disclosure agreements and why we should never apologise for working with small businesses with smaller budgets. This episode’s sponsored by our friends Perch, the little content management system for projects where you don’t want a big, complex CMS, and Hammer for Mac, the nifty development tool for designers and developers.