Podcasts about Elastic

Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/Check Out UPX:https://theultimatepartner.com/experience/ The Shift from Attention to Trust In this compelling episode, Ashleigh Vogstad, CEO of Transcends, joins Vince Menzione to discuss the tectonic shifts occurring in the global partner ecosystem. Ashleigh shares her firsthand experiences studying AI at Oxford, the rise of the “Trust Economy,” and the controversial Amazon vs. Perplexity lawsuit. They dive deep into the practicalities of becoming a “Frontier Firm,” the importance of building proprietary AI agents, and the ways Gen Z and AI-driven marketplaces are revolutionizing the buyer journey. Whether you are looking to win Microsoft Partner of the Year or navigate the demise of traditional SaaS, this conversation provides a strategic roadmap for leading through the AI revolution. Key Takeaways The economy is shifting from a focus on human attention to a foundation of verified trust. Future commerce will involve “selling to machines” as AI agents begin making purchasing decisions on behalf of humans. Microsoft is prioritizing “Frontier Firms” that integrate AI into every customer interaction and internal process. Gen Z buyers are prioritizing product value and “dupes” over traditional brand names, with 75% of buyers expected to be Gen Z by 2030. To win Partner of the Year, organizations must publicly celebrate “better together” stories with validated customer wins. Modern leaders should transition from a “growth mindset” to a “frontier mindset” to keep pace with rapid technological change. https://youtu.be/xJmd43NvfnI If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Trust Economy, Selling to Machines, Amazon vs Perplexity Lawsuit, Frontier Firm, AI Agents, Copilot Studio, Anthropic Claude, Microsoft Partner of the Year, B2B Marketplaces, Gen Z Buyer Behavior, Digital Freedom, AI Therapy, Ray Kurzweil Singularity, Substack Growth, Co-selling Partnerships, MCI Funding, Azure Accelerate, Agentic AI, Transcending Tech, Ashleigh Vogstad. Transcript Asleigh Vogstad Audio Podcast [00:00:00] Ashleigh Vogstad: The attention economy is about selling to human beings. Now, if you look at something like the Amazon versus Perplexity lawsuit, the whole underlying premise is around the shift of no longer selling to humans directly, but of selling to machines. [00:00:19] Vince Menzione: We just finished Ultimate Partners Winter Retreat here in beautiful Boca to a sold out crowd. Today I’m joined by Ashley Waad. The CEO of transcends for this compelling discussion. Ash, welcome back to the podcasts. [00:00:34] Ashleigh Vogstad: It’s so good to be here, Vince. Thank you. Uh, [00:00:37] Vince Menzione: so well, we’re back in Boca again and we were just here yesterday for the Ultimate Partner Executive Winter Retreat in person. [00:00:44] Vince Menzione: What a great event we had together. [00:00:46] Ashleigh Vogstad: It was phenomenal. Thank you so much for having us there and on stage and, and genuinely the community is like a family, so seeing so many familiar faces and spending some quality time was just great. [00:00:57] Vince Menzione: It has really, truly become like family. It really, I’m, I’m, I’m having so much fun with this and getting to watch. [00:01:04] Vince Menzione: Not just our business grow and our community grow, but to see all of our friends and, uh, organizations like Transcends that have been with us since the beginning, since the very first ultimate partner acting even before the first ultimate partner. And, uh. We were just talking about. I’d love to catch up with what you’ve been doing. [00:01:22] Vince Menzione: Like you just came, you’ve been on a whirlwind. I mean, you’re always, every time like it’s, where’s Ash? She’s, uh, she’s on a plane again, or she’s on, she’s on the slopes. But tell us where you were just this week. [00:01:34] Ashleigh Vogstad: Yeah. The week started in a snowstorm, actually transporting myself from Whistler. I didn’t know if I would make it to the airport, but then down to Silicon Valley and [00:01:45] Vince Menzione: Nice. [00:01:46] Ashleigh Vogstad: Wow, that place is just inspiring and eyeopening. I mean, seeing the Nvidia campus, a MD, it’s really just other worldly and it had me reflecting on, it’s [00:02:00] Vince Menzione: not Whistler. Yeah, it’s [00:02:02] Ashleigh Vogstad: definitely not Whistler. Definitely not Whistler [00:02:05] Vince Menzione: about, [00:02:06] Ashleigh Vogstad: um, yeah, it just had me reflecting on being down there. I used to spend a lot of time in the Valley around 2017 and. [00:02:13] Ashleigh Vogstad: In this theme of AI and kind of what’s really coming, I was, I was thinking about, I had met this woman, Julia Moss Bridge, who’s a neuroscientist studying ai. She had a project called Loving Ai, and I was down there when they had borrowed Sophia, this humanoid robot from S and Robotics. [00:02:32] Vince Menzione: Oh yes. Yes. [00:02:33] Ashleigh Vogstad: Really interesting. [00:02:34] Ashleigh Vogstad: Sophia’s actually a citizen of Saudi. Mm-hmm. First, first robot to actually be made citizen of a country. So they had Sophia set up and the part that was just mind boggling at the time was that Sophia was hosting in real life therapy sessions with actual human beings sitting across the table. And what really struck me as. [00:02:59] Ashleigh Vogstad: Kind of just, you know, that was only eight, nine years ago. And that was esoteric. Wacky and [00:03:05] Vince Menzione: eerie. [00:03:05] Ashleigh Vogstad: Weird. [00:03:05] Vince Menzione: Eerie at the time. [00:03:06] Ashleigh Vogstad: Incredibly eerie. Yeah. I mean, a, a human getting, uh, you know, therapy sessions from a robot sitting across the table. Yeah. And it just had me thinking how far we’ve come today. In 2025, Harvard Business Review said that therapy is actually the number one use case for ai. [00:03:26] Vince Menzione: I’ve heard that. That is striking. I go back to COVID. We were having this conversation last night at at the dinner for the Ultimate Partner event, and I think that COVID allowed us to transcend, [00:03:42] Ashleigh Vogstad: mm-hmm. [00:03:42] Vince Menzione: No pun intended there, but actually accelerate where we are today, that the acceptance of AI and the acceleration, or the ability to accept change so quickly. [00:03:56] Vince Menzione: Started with COVID because we were so, so we were forced on whatever it was, March 10th I think, here in the United States to shut down everything and move to this remote life. [00:04:08] Ashleigh Vogstad: Mm-hmm. [00:04:09] Vince Menzione: And I think we’ve been shocked by that. I think our systems have all been shocked by that. And then here comes chat GBT in November of 2022 and we’re like. [00:04:20] Vince Menzione: Shocked in some respects, but like really everyone has embraced it in such a strong way, and now we’re getting. It’s almost daily update. You know, we’re gonna talk, I know we’re gonna talk about Anthropic and some of the things that’s been happening just in this last month that are striking and changing that have a lot of organizations trying to navigate, which is what, you know, you, you help organizations do. [00:04:43] Vince Menzione: But it feels like this is happening so fast and will continue to happen so fast. And as I said yesterday, I don’t know what this world’s gonna look like by 2030. [00:04:53] Ashleigh Vogstad: You know, and I think the thing is, is that nobody knows what the world is gonna look like in 2030. I’ve been reading Ray Kurz Well’s, the Singularity is nearer, so the original book, the Singularity is near and he’s known to be a very accurate predictionist on the future. [00:05:11] Ashleigh Vogstad: Yeah. But even with someone like that, you know, there, there nobody really knows what the world is gonna look like. And when you talk about COVID. At transcends, we have a value of digital freedom. So I founded the business in 2018, which was pre COVID. I as a fully remote organization, and at the time that was, you know, more groundbreaking, but then very quickly with CI that, that became the so-called new normal. [00:05:37] Ashleigh Vogstad: But we’re always thinking about. You know, remote first doesn’t mean remote only, and I think in this tide of what you’ve talked about, technological change being more acceptable and the pace of change. One of the interesting things that we see as a go-to-market agency is that in-person events are increasing. [00:05:56] Vince Menzione: Yes. [00:05:57] Ashleigh Vogstad: People want and crave the face-to-face. Just like with the ultimate partner series. [00:06:02] Vince Menzione: I felt it. So it was striking yesterday. It, it seems like it’s, again, this was event number nine for us, but to see the, um, uh, receptiveness isn’t the right term, but it was this, uh, people, the, the embracing. Of seeing each other and hugging each other and being in the same room with each other. [00:06:22] Vince Menzione: And even people that didn’t know each other, like by the, the, as the day evolved, this, uh, connection that they all seemed to have with one another during the sessions and participating, everyone actively participated in the sessions. And, um, I said this in the beginning, we’re not a Slack channel and we’re not like some post on LinkedIn. [00:06:43] Vince Menzione: Uh, we’re there, there’s no playbook that’s set today around partnerships or even go to markets and marketing that we could espouse and say, this is the playbook for the next year. Right. It’s, it’s changing so rapidly. [00:06:55] Ashleigh Vogstad: So rapidly, [00:06:57] Vince Menzione: and you’ve embraced it. And I, and what we’re gonna talk about right now, I mean, I, I, you know, you’ve embraced AI in such a strong way. [00:07:04] Vince Menzione: Um, personally and with your business, I want to, I wanna dive in here a little bit. First of all, a couple things For those of those who are listening who don’t know you, I think maybe just a moment about transcends and your role, and then I wanna dive in on how you’re thinking about ai because I know you’re doing some things personally. [00:07:22] Vince Menzione: I want you to share that with, with our listeners and viewers today. [00:07:25] Ashleigh Vogstad: Yeah, great. And I just wanna comment that it was a cool moment yesterday being up on stage with yourself and Mark Monday from ServiceNow and having the audience so engaged and active and Nina Harding from Microsoft stepping up and entering the conversation. [00:07:40] Vince Menzione: So cool. [00:07:41] Ashleigh Vogstad: It just made for such a collaborative experience, which was a cool moment, but yeah. Um, so. I founded this business, transcends a go-to-market agency after being at Microsoft myself. And really our differentiation is deep strategic partnerships with hyperscalers, whether that’s AWS, Google, Microsoft, and you know, that. [00:08:03] Ashleigh Vogstad: It comes with a challenge to be on the leading edge of technology. [00:08:08] Vince Menzione: Yes, [00:08:09] Ashleigh Vogstad: it, it’s really an imperative for our business and we are an AI first firm. Microsoft talks a lot about Frontier Firm, and I’ll take a, a different kind of angle on it. You know, when I think about Frontier. I now think about it as instead of the growth mindset, I now think about a frontier mindset. [00:08:28] Vince Menzione: Frontier mindset. You have to change my principles. [00:08:32] Ashleigh Vogstad: You know, maybe, like you said, the world is changing so rapidly. Yeah, it’s [00:08:36] Vince Menzione: changing rapidly. [00:08:36] Ashleigh Vogstad: And what a frontier mindset means is that as we’re approaching work for our clients, we are thinking about AI innovation in every single customer. Interaction, customer innovation. [00:08:49] Ashleigh Vogstad: So today we’re building AI agents into much of the work that we’re delivering for clients. And as a business owner and leader, I’ve been challenged to also think critically around how I’m choosing to run the company. And right now we’re going through a huge overhaul of where we have data sitting in silos and different applications. [00:09:09] Ashleigh Vogstad: Yep. And getting that into one place with one view so we can start layering on more insight. AI innovation. [00:09:17] Vince Menzione: Yeah. And data’s such an critical part, part of this, as we, we talked about yesterday. But you know, even the, what you said, which is, would, would’ve been striking a year ago to say, we’re an AI first, uh, agency isn’t as striking anymore. [00:09:32] Vince Menzione: Uh, we heard Nina when we were having this conversation on stage yesterday, say that it’s an imperative at Microsoft that the agencies that they choose to work with, the third party vendors that they work with have to be an AI first organization. I have to be a frontier firm, and so I’m a, I am sensitive to the word frontier firm. [00:09:53] Vince Menzione: I understand why Microsoft uses it and I understand the value of what we used to call, you know, customer zero or back in the day we used to say eating your own dog food, but essentially being an organization that has leaned in, in a way, and with ai. Even more so, so important to do it. So tell us, I know you’ve done some things personally as well, but tell, tell us what you’ve done with the organization. [00:10:18] Vince Menzione: Uh, you talked about data and making data available and having, having a true data state as opposed to silos of data, but then you also made some personal investments and sacrifices. I would say. [00:10:30] Ashleigh Vogstad: Yeah. [00:10:30] Vince Menzione: Yeah. In terms of what you’re doing around ai, [00:10:32] Ashleigh Vogstad: so I mean, let’s start on the personal side. I’m the CEO of my organization, and you can read in books or news articles that it is critical for AI transformation to start at the C-suite and specifically in the CEO seat. [00:10:46] Vince Menzione: Yes. [00:10:46] Ashleigh Vogstad: And that really. Landed for me and so I’m personally leading in About two weeks ago, I built an agent, just end-to-end on my own, got into copilot studio. Wow. Got comfortable with the interface. You know, I was clunky moving around in there at first, chose my model. You know, I went with one of the anthropic Claude models for this particular project and built up an agent that can deliver executive communications like. [00:11:14] Ashleigh Vogstad: Thought leadership blogs, uh, LinkedIn posts, but in a particular human being’s voice by ingesting things like their social profiles, their SharePoint sites, where they live and work. And it has been so surprising doing an ab test between just what a chat GBT or a copilot could produce. [00:11:32] Yeah. [00:11:33] Ashleigh Vogstad: In comparison with the authenticity of the voice coming from the agent. [00:11:37] Ashleigh Vogstad: Uh, it was just a really cool experience to roll up the sleeves and get in there. But also I think the, the investment that you’re referring to is, I made a big decision to return to school and uh, got accepted to go to Oxford. [00:11:52] Vince Menzione: Wow. [00:11:52] Ashleigh Vogstad: And I’m studying artificial intelligence there. [00:11:54] Vince Menzione: That is incredible. That is incredible. [00:11:57] Vince Menzione: Oxford, uh, we’ve heard of that school before here in the United States. [00:12:03] Ashleigh Vogstad: You know, it’s been a really great experience. It’s in person, so I’m traveling there about every 60 to 90 days and living on campus. I mean, really, Oxford isn’t. Formally a campus, it’s sort of a, a city and a university all, all ruled into one and the experience has been really powerful. [00:12:21] Ashleigh Vogstad: Yes. One of the things I wanted to get outta the program was a more global perspective, and it’s been fascinating to me that about half the faculty so far, or or professors, guest lecturers that have been coming into the program have been from China or very direct experience working in the Chinese market. [00:12:38] Vince Menzione: That is fascinating. [00:12:39] Ashleigh Vogstad: It’s been a completely different view. Or for example, you know, really digging into some of the legal cases that are driving precedence for how AI is interacting with corporations. [00:12:51] Vince Menzione: Mm. [00:12:51] Ashleigh Vogstad: One of the big ones for me has been looking at Amazon versus p perplexity. This is still a live case that’s happening right now. [00:12:58] Ashleigh Vogstad: And you know, I think it was Forbes magazine that the headline was the End of Commerce for this case because it’s really about. How human beings are being replaced with machines and hearing some of the world’s leading thinkers, leading AI researchers on these topics has just been really expansive. [00:13:19] Vince Menzione: It’s fascinating. [00:13:20] Vince Menzione: I mean, it’s, this started a couple years ago with, uh, Hollywood, in fact. Suing the industry or suing the technology companies with regards to, uh, employment, right? Mm-hmm. About the, the, uh, copyright infringement and what’s gonna happen in the entertainment industry. And I think that was just a one very small example. [00:13:40] Ashleigh Vogstad: You know, voice people think about DeepFakes. Yeah. And they think about video, but actually voice is a big issue. And you look at the, um, you know, the what happened between Scarlett Johansson and her voice in her, and then open AI rolling out a voice that sounded identical. Sounds like her. [00:13:59] Vince Menzione: Yeah. [00:13:59] Ashleigh Vogstad: To Scarlett Johansen and, and where that went. [00:14:01] Ashleigh Vogstad: It’s, it, this is a new ground for, for everybody that we’re going through right now. [00:14:07] Vince Menzione: It is. We can dive and go in so many different directions, but let’s talk about marketing and advertising since that’s kind of. Transcends core, and a lot of the people that watch and listen to us are in the partnership world. [00:14:22] Vince Menzione: They’re leading organizations, they own organizations, the the chief executives or CVPs of organizations. Let’s talk about advertising and where that’s going. [00:14:32] Ashleigh Vogstad: Yeah, great. [00:14:33] Vince Menzione: Yeah, [00:14:33] Ashleigh Vogstad: I mean, uh, I love Marshall McCluen. He’s a Canadian theor, uh, media theorist, and in 1964, he very famously said, the medium is the message. [00:14:43] Ashleigh Vogstad: And what that really means when you peel back the layers is that every type of communication medium has these inherent biases. And I think what we’re experiencing right now is this new medium of artificial intelligence, and I’m really interested in exploring what that means for the media world. So. If I gonna take you back to 1997, there’s this really famous, the Innovator’s Dilemma. [00:15:10] Ashleigh Vogstad: Yes. Kind of a classic business 1 0 1 type book by Clayton Christensen. Yes. And he talks about this theory of disruption where new technologies, emerging technologies start at the low end of the market. They gain this momentum and they eventually displace incumbents. And you know, sometimes seemingly out of nowhere. [00:15:28] Vince Menzione: Yeah. And Microsoft was a good example of this at that time. [00:15:32] Ashleigh Vogstad: Def, [00:15:32] Vince Menzione: yeah. [00:15:33] Ashleigh Vogstad: All the big players. All the big players. I mean, Google go for search as well, right? So that’s one of the classic examples. And so. If we look at storytelling technology, you have things like chat, GBT and Sora entering the scene. And in the beginning, you know, they’re producing a shitty first draft. [00:15:51] Ashleigh Vogstad: Uh, you know, it’s things like post-apocalyptic dogs with five finger human beings. Yeah. Things like this. But, you know, and they really lacked emotional resonance. But as we all know. That’s not the case anymore. No, it’s [00:16:05] Vince Menzione: not. [00:16:06] Ashleigh Vogstad: AI is increasingly producing content that is very powerful and is starting to resonate with people. [00:16:13] Ashleigh Vogstad: You know, I’m definitely not a neuroscientist, but if we, we look into the neuroscience, it’s your cortical sal circuit that. Kind of is responsible for pattern recognition and it compares what you’re seeing in the real world with what you expect to see. So when you take this into a space of advertising, you know, if there’s an ad that is AI generated, that is just weird and kind of. [00:16:38] Ashleigh Vogstad: Tweaking for you. [00:16:39] Vince Menzione: Like that robot we were talking about earlier, [00:16:41] Ashleigh Vogstad: like the robot we were Exactly, yeah. Like Sophia, you enter what psychologists call the uncanny valley, so it’s like what you’re looking at isn’t exactly what you’re expecting to see and the Spidey sense is, is tweaking. You know, that’s a low place of emotional resonance. [00:16:58] Ashleigh Vogstad: This world is changing really, really quickly and we’re seeing AI generated media make huge impacts in the market Now, tools like Luma Dream Machine, I mean, it’s incredible what they can achieve today. [00:17:11] Vince Menzione: It’s fascinating. We see it in, you know, I spend a lot of time on LinkedIn. That’s sort of the world of our business community, and you can very easily detect when someone is doing a post. [00:17:22] Vince Menzione: Or they’re writing an art, whatever they’re doing. Right. Some type of draft of something. Uh, and you can tell when it’s ai, I mean, it’s so easy to tell, and even people are generating reports and claiming that their research papers or studies or whatever they call them, uh, and it’s AI generated and it’s just the authenticity isn’t there. [00:17:39] Vince Menzione: The, the sense that this is real. That it can be trusted is not there. And I think trust is what we’re talking about here too, as well. [00:17:47] Ashleigh Vogstad: Yeah. I mean, let’s go to authenticity ’cause that’s super important. Yeah. And I know a lot of your listeners, you come from the hyperscaler world of partnerships. You need to have that differentiated, better together story. [00:17:59] Ashleigh Vogstad: Yeah. It’s really important to have an authentic voice in market. And I think about that also in terms of platforms and channels. We’re seeing a decrease in certain major social media platforms, and yet Substack spiked 48% in monthly active users last month. [00:18:15] Vince Menzione: That’s [00:18:16] fascinating. [00:18:16] Ashleigh Vogstad: Um, you know, and I think that one of the reasons is it’s viewed as a more authentic channel where you’re getting thought leadership from people that you’re, you know, genuinely interested in hearing their, their points of view. [00:18:28] Ashleigh Vogstad: And I think that’s really an important piece in here. [00:18:31] Vince Menzione: Yeah, you mentioned this yesterday and you had me thinking about it as well because we have used LinkedIn for everything internally, our newsletter, which has been around for six or seven years now. But that Substack is really, and I go to Substack too, to, if I really wanna dig in on a topic. [00:18:47] Ashleigh Vogstad: Mm. [00:18:47] Vince Menzione: And there’s a particular author that I like their point of view, I’ll follow, I’ll follow them on Substack. [00:18:53] Ashleigh Vogstad: Yeah. I mean, and this comes, maybe brings us around to who is the buyer and who is the audience, and who do we need to be thinking about when we’re designing sales and marketing programs. And really we’re, we’re shifting into the place of the Gen Z buyer by 20 30, 70 5% of buyers are gonna be Gen Z. [00:19:12] Ashleigh Vogstad: They’re gonna control 12 trillion in. Spend [00:19:16] Vince Menzione: by 2030. ’cause we, we’ve been, we’ve been saying that the millennial is the new buyer the last three years. I think Jay said it right here at this stage. [00:19:23] Ashleigh Vogstad: Mm. [00:19:24] Vince Menzione: Um, so now it’s Gen Z. [00:19:27] Ashleigh Vogstad: And they’re buying online. Yeah, they’re buying in marketplaces. Yeah. So a stat recently was that roughly half of them made purchases on the social platforms of YouTube, Instagram, or TikTok in the last month. [00:19:39] Ashleigh Vogstad: I mean, that buyer behavior of being inside. Social type application and directly making a purchase. And I think in the B2B world, we need to take lessons from here and start thinking more front and center than we even have been around marketplaces. I mean, part of my reason for being in Silicon Valley this week was to celebrate a $12 million transaction that happened via Marketplace and two years ago that would’ve been a huge deal. [00:20:06] Ashleigh Vogstad: Huge, [00:20:07] Vince Menzione: huge. [00:20:07] Ashleigh Vogstad: And, and it still is a really big deal, but these things are becoming. More and more common experiences. Very much so. We need to be there and in that conversation. [00:20:16] Vince Menzione: So how are you thinking about it? How are you directing your clients to behave or act around it? What are you, what are you doing exactly that we could take to this community perhaps and share with them. [00:20:28] Ashleigh Vogstad: I’ll bring it back to the authenticity piece because you need to have a product that delivers value first and foremost. There is, there is no substitution for that. Yeah, and what I would say is. One of my professors at Oxford, Eric Zow, he has this theory that I’m really digging into and finding very fascinating, which is that for the last several decades we’ve been in the attention economy, and that’s shifting to the trust economy. [00:20:55] Ashleigh Vogstad: Now the attention economy is about selling to human beings. Yeah. It’s about the, the business model is essentially that you need human being eyeballs on lists of recommendation links. Yeah. Whether that’s from Google or from, you know, searching, shopping on Amazon, you get this list of recommendation links and the economic engine that drives that business model is advertising. [00:21:19] Ashleigh Vogstad: Now, if you look at something like the Amazon versus Perplexity lawsuit, the whole underlying premise is around the shift of no longer selling to humans directly, but of selling to machines, or in other words, agents who are making purchases, s on behalf on your behalf. And an agent isn’t going to be razzle dazzled by some inauthentic story. [00:21:44] Vince Menzione: Yeah. [00:21:44] Ashleigh Vogstad: They’re gonna be looking for third party validation on Exactly. You know, they need to be sure that they’re making the right decision. [00:21:51] Vince Menzione: They’re gonna look at surveys, they’re gonna look at customer comments. Like if I went through my Amazon site and I was looking to see what people said about the purchase or the product and specifically Exactly. [00:22:01] Vince Menzione: The agent’s gonna do this on my behalf, is what you’re saying. [00:22:04] Ashleigh Vogstad: This is what I’m saying. Yeah. And, and. I believe that to layer on top of, you know, Eric Z’s philosophy, I’ve been thinking about this in terms of the hyperscaler world, and I think that this is the time to lean into co-selling partnerships. [00:22:18] Ashleigh Vogstad: Yeah, because being third party validated by somebody like AWS Microsoft and having all that co-sell data, what are your recent wins? Yes, that’s really high integrity, trusted data source for an agent to make a purchasing decision, and marketplaces are a key part of that. [00:22:35] Vince Menzione: So we’ll move from AI will take a, a more active role in the marketplace. [00:22:40] Ashleigh Vogstad: I definitely believe so. [00:22:42] Vince Menzione: Which makes total sense. I, you know, we’ve been doing this for nine or 10 years now, and when I was at Microsoft, we started co-selling. In fact, it was, uh, Aaron Feiger was up on stage yesterday talking about it. Right? January of 2016, co-selling began. [00:22:55] Ashleigh Vogstad: Mm. [00:22:56] Vince Menzione: And there were only a few companies doing it. [00:22:59] Vince Menzione: Right. So she worked with one of the very first ones that were doing it. Uh, the challenge we have today is there are tens of thousands of partner organizations in the marketplace that are all trying to get the attention of the Microsoft sellers. Hmm. As, or the Google sellers or the AWS sellers and tell their story. [00:23:19] Vince Menzione: And a seller only has so many minutes in a day, they have a quota that they have to hit. These quotas are tens, if not hundreds of millions of dollars of annual quota of cloud consumption. And I wanna sell my $50,000 widget, whatever it is. Yeah. Right. And I, I don’t understand why I’m not getting a callback. [00:23:38] Vince Menzione: And this, this is the dilemma we’ve faced because of, because of this, uh, scarcity of time and this over overwhelming of tech, you know. Tech, tech buyers trying to make this all happen, so now the AI can come in and help me solve for it as a seller, right? [00:23:55] Ashleigh Vogstad: The AI is definitely acting as an interface to make recommendations to field sellers in different organizations and. [00:24:04] Ashleigh Vogstad: To, to kind of take this on a, a tangent. Dupes. So a dupe. I know people of my generation, we’d think about this like a knockoff Right. You know, a knockoff handbag. [00:24:15] Vince Menzione: Yep. [00:24:15] Ashleigh Vogstad: Dupes have exploded. [00:24:16] Vince Menzione: Fake. Fake Rolexes. [00:24:18] Ashleigh Vogstad: Exactly. The fake Rolex for sure. And I think it was in December, P WC rolled out a survey. 81% of Gen Z were planning to purchase a dupe this holiday season. [00:24:29] Vince Menzione: That’s wild. [00:24:30] Ashleigh Vogstad: Dupes can be, you know, we gave luxury, good examples, but Louis [00:24:34] Vince Menzione: Vuitton and yeah. So, [00:24:35] Ashleigh Vogstad: but furniture, these sorts of things. And the important takeaway here for tech is the same principle will land, is that people are looking for value out of a product, not necessarily a name brand. AI is accelerating this whole process, and agents are gonna be looking at the same thing. [00:24:56] Ashleigh Vogstad: They’re looking for that authenticity in terms of the actual product value. So, you know, beware there’s lots of disruption happening in the market right now with this dupe mentality, which is actually a cultural shift talking about I appreciate value over a superficial. Brand name. In some cases, there’s also a, a small contrary trend where certain luxury goods are rising because yes, things are never that simple. [00:25:22] Vince Menzione: So you work with a lot of these tech companies, a lot of SaaS companies, is we, we call them ISVs, we also call them, uh, software development companies. Now we keep changing these acronyms around. Uh, there’s been a lot of, uh, consternation in that segment, I would say, around ai. Right, because a lot of them are getting told that they’ll be outta business in a few years. [00:25:43] Vince Menzione: Mm-hmm. I think Satya Nadella famously said this last year that SAS will go away. Right? He’s predicting the demise. How do you help some of these organizations to differentiate? And there’s some of these are huge value organizations. We have have them in the room with us, ServiceNow and Veeam and Adobe. [00:26:01] Vince Menzione: Um, how do you help them achieve their results? ’cause that’s what you, you know, your organization is really helping these organizations to achieve their pinnacle as a partner. What do you, what do you say to them now and how do you help them through this time? [00:26:16] Ashleigh Vogstad: I’m on the side of the fence that I really can’t see an organization ripping out something like Salesforce, Adobe, ServiceNow. [00:26:24] Vince Menzione: Agreed. [00:26:24] Ashleigh Vogstad: I mean that the amount of change management and. The extent to which these, these platforms are embedded, actually running and operating organizations. I personally, if, if we’re calling those companies, SaaS companies, I don’t agree that that layer is gonna go away. I mean, we’re seeing these organizations lean into AI in a huge way to borrow Microsofts. [00:26:50] Ashleigh Vogstad: Term, you know, they’re all becoming frontier firms. [00:26:54] Vince Menzione: Yes. [00:26:54] Ashleigh Vogstad: So where I would go to, to answer that question, we do work with many, you know, organizations on that caliber, on things like their marketplace strategy on how to light up the fields of different hyperscalers. It really does come down to things like having a strong drumbeat with the Microsoft field, celebrating your win stories. [00:27:15] Ashleigh Vogstad: Maybe that’s where I’ll land as Please do the marketer, because it sounds so simple, and I don’t know why we kind of continue to come back to this, but we’re talking about that third party validation and really, um, in order to have that, like what the hyperscalers want is you jointly celebrating success. [00:27:36] Ashleigh Vogstad: Here’s the kicker. Publicly. [00:27:38] Vince Menzione: Publicly, [00:27:39] Ashleigh Vogstad: you know, you need a customer story on your website, a press release that contains a quote from your customer. Ideally, also a quote from an executive at one of the hyperscalers. Like, actually lean in to live the value of your better together story. And when you do that, when you, when it comes around to partner of the year time, and we talk to you about, okay, what client stories are we gonna feature? [00:28:03] Ashleigh Vogstad: We’re even gonna know because when we Google you, we can see the public press of the joint wins that you’ve been celebrating. And I can tell you that that is a huge indicator on whether or not you’re well-placed to be in the 4% of partners who actually win Partner of the Year award’s. [00:28:20] Vince Menzione: Fascinating to me. [00:28:21] Vince Menzione: ’cause to me it would feel like table stakes maybe ’cause where we sit is ultimate partner and where this room sits with all the top partners that I just assume that everybody follows that. That, that guidance. [00:28:34] Ashleigh Vogstad: Mm. [00:28:34] Vince Menzione: And so this is really impactful and I want to get here because I know you spent a lot of time here and we’ve talked about it before, but I think the partner of the year awards, when we first met many years ago, that was a you, you’ve expanded the business, but that’s still a core mission and and value that you bring to the community and to the partner ecosystem is helping them through this process. [00:28:55] Vince Menzione: So I know that that’s gonna be coming up soon, so I thought maybe we’d spend a couple moments on that. [00:29:00] Ashleigh Vogstad: Partner of the Year awards, regardless of which partner, I mean, Salesforce has their own awards there. There’s more and more award programs coming out, and they’re a great way to celebrate the incredible work that your organization has done. [00:29:13] Ashleigh Vogstad: Jay McBain is brilliant on this. He’ll talk a lot about the increase in valuation. Yeah. The, the increase in stock valuation or the likelihood that if you’re looking to be acquired, that you’re acquired within 12 months of a partner of the year win it. It’s really impressive. There is strong business value there. [00:29:33] Vince Menzione: He like, he likes, he likes to tell the story of that when the award is handed to them and they go back into the audience, that the private equity people are all over them right then and there and making offers. I mean, that’s the visual that you get [00:29:47] Ashleigh Vogstad: and it’s very powerful. Yeah. Very powerful. It’s very powerful and it, it can make it worthwhile to invest in the process, but don’t invest in the process if you haven’t been investing in the process for the 12 months. [00:29:57] Ashleigh Vogstad: Prior, [00:29:58] Vince Menzione: exactly. [00:29:58] Ashleigh Vogstad: The Microsoft field or you we’re talking about Microsoft Partner of the Year Awards. They need to know about your win that that needs to be top of mind for them. Yeah. How much Azure revenue is it driving? Was it a huge marketplace? Build sales and. You know, one of the questions I get asked a ton, everybody wants to know how do we get money out of the hyperscalers? [00:30:20] Ashleigh Vogstad: How do I get access to marketing development funds or all these different programs? Yeah. You know, at Microsoft, some of these programs are like EI and customer investment funds or Azure Accelerate, you know, and there’s millions and millions and millions of dollars in these, these buckets of funds, but. [00:30:36] Ashleigh Vogstad: An interesting point of view is that it’s actually a scorecard metric for many people at Microsoft who have partnership roles for you to be drawing down those funds. [00:30:45] Vince Menzione: Yes. [00:30:45] Ashleigh Vogstad: You know, your interests are actually aligned here, and so again, when it comes to Partner of the Year awards, how much money have you pulled down? [00:30:54] Ashleigh Vogstad: How much have you been an activating partner of key Microsoft programs that they’re pushing? What are you doing with marketplace rewards? How are you resing? Those into your business. These are the types of things that you really wanna be thinking about. Sitting it. You know, this time of year we probably will get the awards were likely be due in July. [00:31:13] Ashleigh Vogstad: They haven’t officially announced timelines, but you’ve got a few months to start moving these pieces into place. [00:31:18] Vince Menzione: And there are quite a few of them. And to your point, Nina, when she was up on stage here yesterday, there were at least 10 or 12 award. Uh. Funding categories that were on her, that were on her slide. [00:31:31] Vince Menzione: Her partner, her partner slide. So, [00:31:33] Ashleigh Vogstad: and what great looks like for a partner is that you understand your end-to-end funnel as it is mapped to Microsoft’s SEM model, the Microsoft customer Engagement model. Mm-hmm. The first stage there, inspire and design. That’s really the marketing space of lead generation. [00:31:50] Ashleigh Vogstad: So how are you generating leads with webinars, in-person, event activations, digital campaigns, and then at the very end, in the fifth column, you have the Microsoft outcomes that you’re driving. Yes. Whether that’s Azure consumed revenue, marketplace build sales, co-pilot, monthly active usage, these sorts of things. [00:32:10] Ashleigh Vogstad: And in each of those SEM swim lanes. There’s Microsoft funding associated to it. And that’s one of the things that Nina Harding was showing yesterday. When and where does it make sense to make requests for EA funds versus Azure accelerate the MCI funding? There’s different workshop proof of concept funding, and those all fall at specific stages in that EM model. [00:32:33] Vince Menzione: And what you’re also pointing out in this conversation is that the co the partners need to understand that mm, they need to understand MM. We talked about it years ago. I’ve had, haven’t had anybody on stage recently talk about m You could probably take us through that if we wanted to devote some time here, uh, and then understand all of those categories and how to access those funds. [00:32:52] Ashleigh Vogstad: Yeah, it’s critical and. The number one place we point partners, if you want a quick overview of what that looks like is to Microsoft’s FY 26 solution playbooks. Nice. They’re available on the web for download. There’s, well, there used to be three, but they’ve added a few agen being, being one. So, so there’s a handful of, they had [00:33:11] Vince Menzione: simplified it, now they’re, now they’re expanding it back again. [00:33:14] Ashleigh Vogstad: Yeah, exactly. I think there’s now a breakout for security as well. Yes. So take a look at those playbooks. It will map programs and incentives very specifically to each solution area and to each sales play that are gonna be available to you. And then we’re always happy to guide people through the details [00:33:32] Vince Menzione: as well. [00:33:32] Vince Menzione: I love that. I love that. And reach out to the. Ashley is just amazing at this process. I’ve, I’ve watched her for years now, work with some of the top, what have become the pinnacle partners of Microsoft and with the award season coming up. So we wanna make sure we have a plug there. But I also wanna talk about like, podcasts with you. [00:33:50] Vince Menzione: Um, you’ve been on this podcast multiple times, been in the studio before doing this, and I understand you have your own podcast now. So tell us about that. [00:33:58] Ashleigh Vogstad: Yeah, Vince, I just wanna say. As a friend and a mentor. You’ve been so inspiring. Thank you. And I think from years ago when we met, there was this seed in my brain of, you know, I, I should really get out there. [00:34:13] Ashleigh Vogstad: And you talk a lot about growth mindset and fear setting is, is one of Tim Ferriss’s terms? Yes. And models. [00:34:21] Vince Menzione: I love Tim Ferris. I’ve been, been a fan of his for 10 years now. So that’s settled. We all got started with this. Sorry. Sorry, I [00:34:26] Ashleigh Vogstad: interrupt. No, no, not at all. [00:34:27] Vince Menzione: Yeah. [00:34:28] Ashleigh Vogstad: And. I think it’s just been, it’s been back there. [00:34:31] Ashleigh Vogstad: Yeah. That I’m really passionate around having voice is how I think about it. And as a marketing agency, we’re really amplifying the voice, um, or helping companies to find their voice, particularly in hyperscaler partnerships. And what better way to assist, you know, authentically the amazing people in our network, in our community and our clients than with our own channel where we can celebrate their stories and success? [00:35:00] Vince Menzione: Very cool. [00:35:01] Ashleigh Vogstad: So the podcast is called Transcending Tech. It’s about [00:35:06] Vince Menzione: very cool transcending tech. Just so you don’t [00:35:08] Ashleigh Vogstad: transcending tech. [00:35:08] Vince Menzione: It’s out there now. [00:35:10] Ashleigh Vogstad: It, we just released our first episode. Okay. I think two days ago. [00:35:13] Vince Menzione: So by the time we’re live, yes. We’ll, we’ll be able to access it. Good. [00:35:17] Ashleigh Vogstad: You will be able to access it. [00:35:18] Ashleigh Vogstad: The first episode is with Alyssa Fit. Patrick from Elastic. [00:35:21] Vince Menzione: Oh my goodness. [00:35:22] Ashleigh Vogstad: And the concept of the podcast, it’s long form and it’s really about getting to the people behind the platforms. [00:35:29] Vince Menzione: Very cool. [00:35:29] Ashleigh Vogstad: And to the stories that transcend technology. So we’re here to get to know the human beings behind. Agents. [00:35:38] Vince Menzione: Yeah. [00:35:38] Ashleigh Vogstad: And taking the time to, to go in deep and really explore that. [00:35:43] Vince Menzione: So I am excited to see all the developments here with the, with the podcast. And you’re gonna be joining us again. You were just here, you in Boca. But you’ll be joining us again in Bellevue. Not too far a little bit. Closer ride or travel, uh, for you to come to Bellevue. [00:35:57] Vince Menzione: We’re gonna be hosting the first ultimate partner live, which is our larger events in this beautiful facility, this new Intercontinental hotel, which is fabulous. And, uh, you’re gonna be taking a more active role. Your leadership around AI is. Palpable and we’re gonna love to have you on stage and talking through some of the changes. [00:36:17] Vince Menzione: I, I suspect by the time we get to Bellevue we’ll have a lot more to talk about. That hasn’t even happened yet. [00:36:23] Ashleigh Vogstad: Yeah, I’m really excited. I’ll have been through my next cohort at at Oxford, kind of coming out hot from there back to the Pacific Northwest, and really excited to just share the learnings and Awesome. [00:36:35] Ashleigh Vogstad: Genuinely. It’s also helping me in my own research, really formulate particularly around the role of ag agentic AI in hyperscaler partnerships. [00:36:43] Vince Menzione: That’s so cool. And then what I’ll say is this, and I don’t know, we on the space perspective, and I’ll, the team will probably hang me for this because we haven’t done it yet, but if you wanna bring the podcast along with you, there might be, we’ll see if we can find an extra room for you to set up. [00:36:58] Vince Menzione: If you wanna do some interviews while you’re. In, at the event. So [00:37:02] Ashleigh Vogstad: you’re so generous, Vince. [00:37:03] Vince Menzione: That’s [00:37:04] Ashleigh Vogstad: amazing. [00:37:04] Vince Menzione: Thank you. Again, I can’t say for certainty yet, but, uh, let’s see, let’s see what happens with that. So, uh, let, let’s, uh, you know, I always, we, we have known each other for years and I just assume everybody knows this amazing Ashley sda. [00:37:19] Vince Menzione: But, um, we always, I like to ask this question because it helps us kind of dig in a little bit about you personally. And it’s my favorite question. I ask all my guests this question now, and it’s, um, you’re hosting a dinner party, Ashley, you are, pick a pace, place, you wanna have this dinner. We could talk about parts of the world. [00:37:36] Vince Menzione: You’ve traveled all extensively. Uh, and you can invite any three people, guests from the present. Or the past to this amazing dinner party you’re throwing. Whom would you invite and why? [00:37:52] Ashleigh Vogstad: It’s a beautiful question, Vince and. Instantly I go to a place in terms of the location, since you asked that part, which was surprising. [00:38:01] Ashleigh Vogstad: I, I like that is my home. I, I love where I live up in Whistler, Canada and [00:38:08] Vince Menzione: I hear it’s beautiful. I haven’t been yet, [00:38:10] Ashleigh Vogstad: it’s so gorgeous and it’s, it’s my own sanctuary. You know, I live on a plane 75% of the time and coming back to that place is really grounding for me. Yes. So, so I would love to have it at, at my home and to invite. [00:38:24] Ashleigh Vogstad: Pippa Malrin would be one. She, Pippa [00:38:26] Vince Menzione: Malrin. [00:38:27] Ashleigh Vogstad: Yeah. She’s sure. I get an advisor to the White House for many administrations. Okay. She’s an economist and she just has really interesting perspective on geopolitics. Uh, I follow her on Substack ’cause she’s a big substack. Okay, now [00:38:41] Vince Menzione: I need to look. This is awesome. [00:38:42] Vince Menzione: The [00:38:43] Ashleigh Vogstad: mal, she’s fantastic. I would say Dr. Lisa Sue, the CEO, Dr. Lisa of a md. [00:38:49] Vince Menzione: Okay. Yes, yes. I know a little bit about her. [00:38:51] Ashleigh Vogstad: So she was one of Time Mag, I think she was the only woman in Time Magazine’s, group of people of the year, which was basically this AI cohort in including, you know, the Elon Musks of the world. [00:39:03] Ashleigh Vogstad: Uh, it’s just so impressive what she’s doing with leadership in a MD. I don’t think it’s as public as. Anybody else who is on the cover of that magazine, but it’s incredibly powerful. [00:39:14] Vince Menzione: Yeah, they’ve made a com uh, turnaround’s probably not the right word, but it seems like they’ve made a tremendous, uh, gains turnaround probably in the last few years. [00:39:23] Ashleigh Vogstad: I would say that many would say turnaround. And then lastly is Dr. Fefe Lee, who. For those in the AI space, particularly AI research space. I mean, she’s arguably number one. Um, she’s leading at Stanford currently. [00:39:37] Vince Menzione: Wow. This is gonna be a heady conversation, but you know, I love conversations. So if you don’t mind, maybe I’ll bring dessert and come, come in for a few moments, maybe do some podcast interviews there. [00:39:48] Vince Menzione: How’s that? [00:39:49] Ashleigh Vogstad: That sounds absolutely perfect, Vince, [00:39:50] Vince Menzione: so, so good. So good to have you here today. So great. Good to have you in the studio again, and, uh, excited for transcends and all the great work you’re doing. Um. This time with ai. I think you, uh, we talked about this a little bit last night. I think you’ve made some really wise, personal and professional decisions about how to lead and how to take this forward and not kind of rest on your laurels, which you see so many organizations do People fear change [00:40:17] Ashleigh Vogstad: Hmm. [00:40:18] Vince Menzione: And you embrace it, which is just, it’s astounding to me that you do that and, um. I look forward to working with you in the future and for years and years to come. So I will ask you one more question though, because we are still at the precipice of these tectonic shifts and we’re still early in 2026. And so for our listeners and our viewers today, what would be the one thing you would tell them that they need to go do now that possibly they haven’t done yet as they prepare for 2026 and beyond? [00:40:52] Ashleigh Vogstad: The generic phrase would be, be curious, but if we want an action, it would be go build an agent. [00:40:59] Vince Menzione: Go build an agent [00:41:00] Ashleigh Vogstad: if, if you haven’t already. Yeah. And, and I’m, yeah. Speaking hopefully to like a business audience, you know, to, to anyone. Yeah. Really, um, find something that is interesting that you’re passionate about. [00:41:12] Ashleigh Vogstad: A, a use case that it doesn’t have to be some big thing. It could be quite mundane, but just something that’s gonna help you in your role. It’s, you know, what is creativity is an interesting question, and I can tell you that sitting down and hands-on keys and actually creating something is, is a beautiful, powerful experience. [00:41:32] Vince Menzione: Yeah. Awesome. All right. We’re all gonna go create agents this weekend, so thank you for listening. Thank you for viewing the Ultimate Guide to partnering on our YouTube channel, ultimate Partner, and on each end of your platforms at the Ultimate Guide to partnering. Thank you for being with us and supporting us all these years. [00:41:50] Vince Menzione: Thank you. Don’t forget, ultimate Partner Live is coming soon, May 11th through the 13th in beautiful Bellevue, Washington. I hope to see you there.

Police Shot At and Investigating Violent Crime: The Truth. In today's nonstop Social Media environment, from Facebook, Instagram, and LinkedIn to YouTube, Apple, and Spotify podcasts, conversations about policing often focus on headlines rather than reality. Viral clips and breaking News stories frequently highlight moments when officers fire their weapons or when suspects are shot. Far less discussed, however, is a critical perspective: what happens psychologically and physically when police are shot at. The Podcast is available and shared for free on the Law Enforcement Talk Radio Show and Podcast website, also on Apple Podcasts, Spotify, YouTube and most major podcast platforms. That is exactly the conversation explored in this Podcast episode featuring retired Texas law enforcement leader Charles “Chuck” Andrews, a former chief of police who spent decades handling violent incidents, including shootings where victims were struck multiple times. The Law Enforcement Talk Radio Show and Podcast social media like their Facebook , Instagram , LinkedIn , Medium and other social media platforms. “The public often sees the final seconds,” Andrews explained. “They see the moment an officer fires. What they don't see is everything leading up to it, especially the reality of being shot at and having to make decisions in fractions of a second.” Supporting articles about this and much more from Law Enforcement Talk Radio Show and Podcast in platforms like Medium , Blogspot and Linkedin . The Reality Officers Face When Bullets Fly Discussions surrounding use of force typically center on policy, legality, and accountability. Andrews says those discussions are necessary, but incomplete. Police Shot At and Investigating Violent Crime: The Truth. “We talk a lot about when officers fire their weapons,” he said. “We also talk about when officers are shot and wounded. But rarely do people talk about what it's actually like when rounds are coming toward you.” According to Andrews, the experience is both physiological and psychological. Officers must process threat recognition, environmental awareness, and survival instincts simultaneously while protecting others nearby. Available for free on the Law Enforcement Talk Radio Show and Podcast website, also on Apple Podcasts, Spotify, Youtube and most major Podcast networks. “When you're being shot at, your brain is processing danger faster than conscious thought,” he said. “Training takes over because there isn't time for debate.” The Science Behind Being Shot Understanding shootings requires understanding what a bullet actually does to the human body, a topic often misunderstood in movies and online debates. Police Shot At and Investigating Violent Crime: The Truth. A gunshot wound involves a rapid transfer of kinetic energy from a projectile into human tissue. The damage is determined largely by velocity, not simply size. Energy Transfer: Because velocity is squared in physics calculations, faster rounds deliver exponentially greater destructive potential. Permanent vs. Temporary Cavities: A bullet crushes tissue along its direct path while also creating a temporary cavity, a shockwave that stretches surrounding tissue. High-velocity rounds can cause severe internal damage far beyond the visible wound. The Momentum Myth: Contrary to Hollywood portrayals, bullets do not knock people backward. The momentum transfer is minimal compared to body mass, meaning individuals typically collapse due to physiological failure, not impact force. “People expect dramatic knockdowns,” Andrews said. “In reality, incapacitation usually comes from blood loss, nervous system disruption, or organ damage, not from being thrown backward.” Look for The Law Enforcement Talk Radio Show and Podcast on social media like their Facebook , Instagram , LinkedIn , Medium and other social media platforms. Different tissues respond differently to ballistic trauma. Elastic tissues such as muscle may stretch and recover, while organs like the liver or brain are far more vulnerable to catastrophic damage. Bone impacts frequently result in fragmentation, creating secondary projectiles inside the body. Police Shot At and Investigating Violent Crime: The Truth. Bullets may also yaw or fragment after entering tissue, increasing injury severity. Supersonic Reality: Why You May Never Hear the Shot One of the lesser-known truths Andrews discusses involves sound and perception during shootings. Most modern rifle rounds, and many handgun rounds, travel faster than the speed of sound. These supersonic projectiles create a sonic crack as they break the sound barrier. Available for free on their website and streaming on Apple Podcasts, Spotify, Youtube and other podcast platforms. “If a round is supersonic, it hits before you hear the gunshot,” Andrews explained. “That surprises people, but physics doesn't wait for perception.” Rifle rounds commonly travel thousands of feet per second, well beyond the speed of sound. Many handgun rounds, including common 9mm ammunition, are also supersonic. Subsonic ammunition travels slower than sound, meaning the gunshot may be heard before impact. Police Shot At and Investigating Violent Crime: The Truth. Because of this, officers under fire often react to impacts, debris, or instinct, not sound. “That's part of why these encounters are so chaotic,” Andrews said. “Your senses don't behave the way people expect.” Investigating Violent Crime: Complexity Behind the Scenes Beyond the moment of force, Andrews emphasized the intricate and often misunderstood process of investigating violent crime. It is discussed across News platforms and shared on Facebook, Instagram, LinkedIn, Apple, and Spotify, where true crime audiences continue to get their content. Every officer-involved shooting triggers layers of examination, forensic analysis, witness interviews, ballistic reconstruction, and policy review. “The Truth is investigations are extremely detailed,” he said. “Every movement, every decision, every angle gets analyzed. It's not quick, and it shouldn't be.” He noted that investigators must balance objectivity with the realities of human performance under extreme stress. Police Shot At and Investigating Violent Crime: The Truth. “You're analyzing decisions made in milliseconds with the benefit of months of hindsight,” Andrews said. “That's why experience matters.” From Policing to Influence: A Career Beyond the Badge Today, Andrews applies his law enforcement and security expertise globally as a security strategist and influencer. His Book, Yes S.I.R.: The Security Influencer's Guide to Success Using Strategy, Intelligence, and Relationships, outlines how professionals can build careers through networking, leadership, and collaboration. The book has earned praise across the security and law enforcement communities, with industry leaders describing Andrews as a pioneer and connector within the profession. “Relationships are everything,” Andrews said. “Whether you're investigating crime or building a career, success comes from strategy, intelligence, and trust.” Changing the Conversation As discussions about policing continue across digital platforms and Social Media, Andrews believes education is key to bridging public understanding. Police Shot At and Investigating Violent Crime: The Truth. You can find the show on Facebook, Instagram, Pinterest, X (formerly Twitter), and LinkedIn, as well as read companion articles and updates on Medium, Blogspot, YouTube, and even IMDB. “People deserve transparency,” he said. “But they also deserve context, the science, the psychology, and the reality officers face.” In an era where viral clips can shape public perception within minutes, deeper conversations, through podcasts, long-form discussions, and educational content, may help audiences better understand the complexities behind deadly force encounters. “The goal isn't to justify or criticize,” Andrews added. “It's to understand. Because understanding is where better conversations begin.” Charles is also heavily involved with a 5019(c3) charity that helps children of Law Enforcement Officers and Military. It is called Gratitude Initiative. Established in 2013 they honor the sacrifices of our Military and Law Enforcement families by helping their children succeed in college, their career, and life.  His message is available across The Law Enforcement Talk Radio Show and Podcast website, their facebook, Instagram, and LinkedIn, where professionals related to his honest discussions. You can contact John J. “Jay” Wiley by email at Jay@letradio.com , or learn more about him on their website . Find a wide variety of great podcasts online at The Podcast Zone Facebook Page , look for the one with the bright green logo. Be sure to check out our website . Be sure to follow us on X , Instagram , Facebook, Pinterest, Linkedin and other social media platforms for the latest episodes and news. Background song Hurricane is used with permission from the band Dark Horse Flyer. Police Shot At and Investigating Violent Crime: The Truth. Attributions Gratitude Initiative Amazon Google Facebook Facebook Group   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send a textRecorded 12/30/25In Part 2, the conversation dives deeper into elastic speed, force production, and long-term athlete development. Steven and Brandon break down how true speed is built through the integration of acceleration mechanics, plyometrics, and strength training — not just weight room numbers.They discuss how to identify whether an athlete is elastic-dominant or strength-dominant, how to program accordingly, and why broad jumps, resisted sprints, and intent-driven lifting matter more than traditional metrics.The episode also explores the evolution of sport performance, the dangers of over-coaching, and how developing adaptable, resilient athletes is the future of training.https://youtube.com/@platesandpancakes4593https://instagram.com/voodoo4power?igshid=YmMyMTA2M2Y=https://voodoo4ranch.com/To possibly be a guest or support the show email Voodoo4ranch@gmail.comhttps://www.paypal.com/paypalme/voodoo4ranch

Connect to John Gilroy on LinkedIn   https://www.linkedin.com/in/john-gilroy/ Want to listen to other episodes? www.Federaltechpodcast.com Way back in 2011, one of the goals of FedRAMP was to eliminate software redundancy. The federal government had evolved to the point where one agency would spend millions of dollars on the same application program that the agency in the same zip code had just invested heavily in. The theory proposed by luminaries like Vivek Kundra was to move to the cloud to share services. Reducing cost and improving resilience. FedRAMP was the initiative that established a safe environment for federal cloud use. Companies can comply with regulations outlined in an Authorization to Operate (ATO). Well, fifteen years later, and we are seeing the same duplication not in the application programs, but in the process to get the ATO itself. For example, FedRAMP, RMF, and agency internal policies may require specific artifacts to satisfy one or the other. During the interview, Travis Howerton paints the legacy model—static documentation, annual/3-year audits, spreadsheets. His solution is to have AI assist with documentation, which will drastically reduce compliance time; he cites an example of reducing a process from 52 weeks to 356 weeks. RegScale uses OSCAL (XML/YAML/JSON) to auto-generate RMF artifacts and integrate with SIEMs (Splunk, Elastic), Axonius, ServiceNow, and APIs. Howerton understands the limitations of many automated systems and suggests that a human is a key component after the machine language has assembled the data to make the decision.    

Join host Nick Schutt on Robots and Red Tape as he chats with Darryl Peek, VP of Partnerships for US Public Sector at Elastic. Darryl shares his journey from engineering at Lockheed Martin to leading in cybersecurity and AI-driven solutions.They dive into Elastic's role in search, observability, and security, exploring Retrieval Augmented Generation (RAG), data governance, and the challenges of AI in regulated industries. Discover how Elastic helps unify siloed data, enhance security, and measure AI's impact on productivity—all while navigating public sector priorities.*Key insights on RAG: Grounding AI with organizational data to avoid hallucinations and ensure accuracy.*Tackling data silos: Harmonizing structured and unstructured data for better insights without perfection.*Federal SOC bottlenecks: Prioritizing alerts, context, and triage to reduce analyst overload.*AI ethics and accountability: The need for audits, human-in-the-loop, and guardrails in agentic AI.*Modernization across administrations: Consolidating tools to build recession-proof missions focused on security and observability.Subscribe to @RobotsandRedTapeAI for more episodes on AI and public sector tech.

#337: Time series databases have become essential infrastructure for the physical AI revolution. As automation extends into manufacturing, autonomous vehicles, and robotics, the demand for high-resolution, low-latency data has shifted from milliseconds to nanoseconds. The difference between a general-purpose database and a specialized time series solution is the difference between a minivan and an F1 car - both will get around the track, but only one is built for the demands of real-time operational workloads. The open source business model continues to evolve in unexpected ways. While companies like Elastic and Redis have seen hyperscalers fork their projects, a new partnership paradigm is emerging. Amazon Web Services now pays to license InfluxDB and offers it as a managed service, signaling a shift toward collaboration rather than competition. This approach benefits everyone: vendors maintain development velocity, cloud providers get workloads on their platforms, and customers receive better-supported products. Evan Kaplan, CEO of InfluxData, joins Darin and Viktor to discuss the trajectory from observability metrics to physical world instrumentation, why deterministic models matter more than probabilistic ones when your robot might run over your cat, and what it takes to build a sustainable open source company over a decade-plus journey.   Evan's contact information: X: https://x.com/evankaplan LinkedIn: https://www.linkedin.com/in/kaplanevan/   YouTube channel: https://youtube.com/devopsparadox   Review the podcast on Apple Podcasts: https://www.devopsparadox.com/review-podcast/   Slack: https://www.devopsparadox.com/slack/   Connect with us at: https://www.devopsparadox.com/contact/

This conversation follows a simple insistence: if physics describes the world, it should also describe what is physically moving. Dr. Robert Close lays out a material, elastic picture of reality where quantum spin, torsion, and angular momentum emerge from deformations of an elastic substrate. Light, charge, and gravity follow as natural consequences. Rather than treating equations as final answers, the discussion asks what atomic-scale landscape could make those equations true. It's an attempt to return physics to mechanism, material, and the courage to hypothesize on what the math and experiments actually mean.PATREON https://www.patreon.com/c/demystifysciPARADOX LOST PRE-SALE: https://buy.stripe.com/7sY7sKdoN5d29eUdYddEs0bHOMEBREW MUSIC - Check out our new album!Hard Copies (Vinyl): FREE SHIPPING https://demystifysci-shop.fourthwall.com/products/vinyl-lp-secretary-of-nature-everything-is-so-good-hereStreaming:https://secretaryofnature.bandcamp.com/album/everything-is-so-good-herePARADIGM DRIFThttps://demystifysci.com/paradigm-drift-showROBERT CLOSE'S WEBSITE: https://classicalmatter.org/00:00 Go! Why physics still lacks physical models00:04:04 Discovering gaps in fundamental physics00:05:54 Angular momentum as the root of energy00:13:15 Coupled oscillators and quantized motion00:18:15 Elastic systems and light as deformation00:20:48 From aether to electromagnetism00:24:27 Gravitational waves as shear waves00:31:38 One medium for light, matter, and gravity00:39:57 Chirality, spin, and electric charge00:47:00 Particles as standing wave structures00:55:11 Atoms as unified wave systems01:00:00 Gravity from torsion in an elastic substrate01:08:47 Classical waves behind quantum behavior#physics, #howthingswork, #light, #gravity, #quantum, #energy, #waves, #space, #understanding, #thinking , #discovery, #longform, #podcast #physicspodcast, #philosophypodcast MERCH: Rock some DemystifySci gear : https://demystifysci-shop.fourthwall.com/AMAZON: Do your shopping through this link: https://amzn.to/3YyoT98DONATE: https://bit.ly/3wkPqaDSUBSTACK: https://substack.com/@UCqV4_7i9h1_V7hY48eZZSLw@demystifysci RSS: https://anchor.fm/s/2be66934/podcast/rssMAILING LIST: https://bit.ly/3v3kz2S SOCIAL: - Discord: https://discord.gg/MJzKT8CQub- Facebook: https://www.facebook.com/groups/DemystifySci- Instagram: https://www.instagram.com/DemystifySci/- Twitter: https://twitter.com/DemystifySciMUSIC: -Shilo Delay: https://g.co/kgs/oty671

We speak with ‘Roads & Kingdoms’ co-founder Nathan Thornburgh. Plus: in conversation with the founders of ‘Souvenir’, Augusta Sagnelli and Kyle Berlin, and Hillary Brenhouse from ‘Elastic’, a magazine dedicated to psychedelic art and literature.See omnystudio.com/listener for privacy information.

Mikey & Jeremy watch S7E13 of Smallville, "Hero". They discuss the long lasting flavor of Stride gum, the return of Pete Ross, and the lack of explanation regarding Kara's lost memory. 

Today's guest is Martin Bingisser. Martin is the founder of HMMR Media, one of the most trusted independent voices in throws and track & field education. A former competitive hammer thrower, Martin blends firsthand experience with deep historical and technical insight to analyze training methods, athlete development, and coaching culture. Through articles, videos, and interviews, his work bridges elite practice and practical coaching, earning him respect from coaches and performance professionals around the world. In a world of rapid-information delivery and short attention spans, the wisdom of master coaches is becoming increasingly rare. Martin has spent substantial time with two legends in the coaching world, Anatoliy Bondarchuk and Vern Gambetta. Spending time discussing the work of the past, and wisdom through the present is a critical practice in forming an effective coaching viewpoint. On today's episode I chat with Martin in a wide-ranging conversation in coaching lessons on efficiency, adaptability, and performing under pressure (two throws, no warmups, huge crowds). We transition into Bondarchuk's training philosophy: exercise classification, consistency, “strength” as sport-specific force production, and why weight-room PRs can distract from performance. The episode closes with motor-learning insights on rhythm, holistic cues, and how Vern Gambetta's “general” work complements specificity. Today's episode is brought to you by Hammer Strength and the Just Fly Sports Online Courses 30-50% off all courses until December 1, 2025. (https://justflysports.thinkific.com) Use code “justfly10” for 10% off the Vert Trainer Use code “justfly20” for 20% off of LILA Exogen Wearable resistance gear at www.lilateam.com View more podcast episodes at the podcast homepage. (https://www.just-fly-sports.com/podcast-home/) Timestamps 0:00 – Martin's background and training lens 7:05 – Why eccentric strength matters 15:40 – Isometric intent and force expression 24:30 – Tendons, stiffness, and elastic qualities 33:50 – Managing fatigue in strength training 42:15 – Applying eccentric and isometric work 51:20 – Athlete readiness and daily adjustment 1:00:10 – Long term development and durability Actionable Takeaways 7:05 – Eccentric strength underpins many performance qualities Martin explains that eccentric capacity sets the foundation for braking, deceleration, and re acceleration. Stronger eccentric abilities allow athletes to tolerate higher forces with less breakdown. Use controlled eccentric work to improve robustness without chasing constant intensity. 15:40 – Isometrics depend on intent, not just position Holding a position is not enough to drive adaptation. Martin emphasizes producing force into the immovable position to create meaningful stimulus. Cue effort and intent during isometrics instead of passively holding time. 24:30 – Tendon stiffness supports speed and efficiency Tendons transmit force, they do not just store it. Training should respect gradual loading to avoid disrupting tendon health. Elastic qualities improve when stiffness and timing are trained together. 33:50 – Fatigue management shapes training quality Not all fatigue is productive. Martin highlights watching bar speed, coordination, and effort quality to guide decisions. End sets when movement quality degrades rather than chasing prescribed numbers. 42:15 – Match training tools to the desired adaptation Eccentrics, isometrics, and dynamics all serve different purposes. Martin stresses selecting methods based on the adaptation you want, not trends. Blend methods thoughtfully instead of stacking stressors blindly. 51:20 – Daily readiness should influence loading Athletes do not arrive the same every day. Use simple readiness cues like bar speed and coordination to adjust training. Flexibility in programming helps preserve long term progress. 1:00:10 – Durability is built over time, not rushed Long term development requires patience and consistency. Martin reinforces gradual progression to protect connective tissue. not short term peaks. Quotes from Martin Bingisser “Eccentric strength is what allows athletes to absorb and redirect force safely.” “An isometric only works if there is intent behind it.” “Tendons are not passive structures, they are active contributors to performance.” “Fatigue is not the enemy, but unmanaged fatigue is.” “You have to choose training tools based on what you want to adapt.” “Readiness is not about feelings, it is about what you observe.” “Durability comes from respecting time and progression.” About Martin Bingisser Martin Bingisser is the founder of HMMR Media, one of the most respected independent platforms covering throws, strength training, and track & field performance. A former competitive hammer thrower, Martin combines firsthand athletic experience with a sharp analytical eye to break down training theory, competition trends, and athlete development across all levels of the sport. Through HMMR Media, he produces in-depth articles, interviews, videos, and educational resources that bridge the gap between elite coaching practice and accessible learning. His work is known for its clarity, historical context, and willingness to challenge oversimplified narratives in modern training. Martin has collaborated with coaches, athletes, and federations worldwide, and his content is widely used by throws coaches, sport scientists, and performance professionals seeking thoughtful, evidence-informed perspectives. His approach emphasizes long-term athlete development, technical mastery, and the craft of coaching; making him a trusted voice in the global track and field community.

Summary:Bryan House, CEO of Elastic Path, shares his insights on the transformative role of AI in B2B ecommerce. Elastic Path is focused on B2B commerce, working with a wide range of B2B businesses across different verticals. Why listen:Get insights into the latest trends in B2B ecommerce and AI.Learn about the importance of structured product data and workflow automation.Understand how AI can enhance sales processes and customer relationships.Discover Elastic Path's innovative solutions for complex B2B scenarios.Hear predictions on the future of B2B commerce and AI's role in it.Discussion topics:Bryan explains how AI is reshaping the landscape, particularly through the shift from search-led buying to answer-led discovery. The podcast emphasises the importance of structured product data and workflow automation, which are crucial for enhancing efficiency and customer satisfaction.The discussion also highlights Elastic Path's innovative approach, focusing on their flexible Product Experience Manager that supports complex catalogue scenarios. This makes it well-suited for mid-market B2B companies dealing with intricate product configurations and pricing models. The conversation also explores the impact of AI on sales processes, suggesting that AI can serve as a superpower for sales teams by automating routine tasks and allowing them to focus on building meaningful customer relationships.The podcast closes by considering the future of B2B commerce, with Bryan predicting that AI will compress the sales funnel, making discovery, comparison and configuration processes faster and more efficient. AI has the potential to disrupt traditional marketplaces by shifting loyalty from channels to outcomes, offering a significant opportunity for B2B companies to lead in AI adoption.Bryan's extensive experience and leadership at Elastic Path provide a valuable perspective on navigating the evolving landscape of B2B ecommerce.

Welcome back to the Ultimate Guide to Partnering® Podcast. AI agents are your next customers. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/ In this exclusive interview, Vince Menzione sits down with Darryl Peek, Vice President for Partner Sales (Public Sector) at Elastic, to decode how Elastic achieved the rare “triple crown”—winning Partner of the Year across Microsoft, Amazon, and Google Cloud simultaneously. Darryl breaks down the engineering-first approach that makes Elastic sticky with hyperscalers, reveals the rigorous metrics behind their partner health scorecard, and shares his personal “one-page strategy” for aligning mission, vision, and execution. From leveraging generative AI for cleaner sales hygiene to the timeless lesson of the “Acre of Diamonds,” this conversation offers a masterclass in building high-performance partner ecosystems in the public sector and beyond. https://youtu.be/__GE0r2fPuk Key Takeaways Elastic achieved “Pinnacle” status by aligning engineering roadmaps directly with hyperscaler innovations to become essential infrastructure. Successful public sector sales require a dual approach: leveraging resellers for contract access while driving domain-specific co-sell motions. Partner relationships outperform contracts; consistency in communication is more valuable than only showing up for renewals. Effective partner organizations track “influence” revenue just as rigorously as direct bookings to capture the full value of SI relationships. Generative AI can automate sales hygiene, turning scattered meeting notes into actionable CRM data and reducing friction for sales teams. The “Acre of Diamonds” philosophy reminds leaders that the greatest opportunities often lie within their current ecosystem, not in distant new markets. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Keywords: Elastic, Darryl Peek, public sector sales, hyperscaler partnership, Microsoft Partner of the Year, AWS Partner of the Year, Google Cloud Partner, partner ecosystem strategy, co-sell motion, partner metrics, channel sales, government contracting, Carahsoft, generative AI in sales, sales hygiene, Russell Conwell, Acre of Diamonds, open source search, observability, security SIM, vector search, retrieval augmented generation, LLM agnostic, partner enablement, influence revenue, channel booking, SI relationships, strategic alliances. Transcript: Darryl Peek Audio Episode [00:00:00] Darryl Peek: I say, I tell my team from time to time, the difference between contacts and contracts is the R and that’s the relationship. So if you’re not building the relationship, then how do you expect that partner to want to lean in? Don’t just show up when you have a contract. Don’t just show up when you have a renewal. [00:00:13] Darryl Peek: Make sure that you are reaching out and letting them know what is happening. Don’t just talk to me when you need a renewal, right? When you’re at end of quarter and you want me to bring a deal forward, [00:00:23] Vince Menzione: welcome to the Ultimate Guide to Partnering. I’m Vince Menzi. Own your host, and my mission is to help leaders like you achieve your greatest results through successful partnering. [00:00:34] Vince Menzione: We just came off Ultimate Partner live at Caresoft Training Center in Reston, Virginia. Over two days, we gathered top leaders to tackle the real shifts shaping our industry. If you weren’t in the room, this episode brings you right to the edge of what’s next. Let’s dive in. So we have another privilege, an incredible partner, another like we call these, if you’ve heard our term, pinnacle. [00:01:00] Vince Menzione: I think it’s a term that’s not widely used, but we refer to Pinnacle as the partners that have achieved the top rung. They’ve become partners of the year. And our next presenter, our next interview is going to be with an organization. And a person that represents an organization that has been a pinnacle partner actually for all three Hyperscalers, which is really unusual. [00:01:24] Vince Menzione: Elastic has been partner of the Year award winner across Microsoft, Amazon, and Google Cloud, so very interesting. And Darrell Peak, who is the leader for the public sector organization, he’s here in the Washington DC area, was kind enough. Elastic is a sponsor event, and Darryl’s been kind enough to join me for a discussion about what it takes to be a Pinnacle partner. [00:01:47] Vince Menzione: So incredibly well. Excited to welcome you, Darryl. Thank you, sir. Good to have you. I love you. I love your smile, man. You got an incredible smile. Thank you. Thank you, Vince. Thank you. So Darryl, I probably didn’t do it any justice, but I was hoping you could take us through your role and responsibilities at Elastic, which is an incredible organization. [00:02:08] Vince Menzione: Alright. Yeah, [00:02:09] Darryl Peek: absolutely. So Darrell Peak vice President for partner sales for the US public sector at Elastic. I’ve been there about two and a half years. Responsible for our partner relationships across all partner types, whether that’s the system integrators, resellers, MSPs, OEMs, distribution Hyperscalers, and our Technology Alliance partners. [00:02:26] Darryl Peek: And those are partners that aren’t built on the Elastic platform. In regards to how my partner team interacts with our team. Our ecosystem. We are essentially looking to further and lean in with our partners in order for them to, one, understand what Elastic does since we’re such a diverse tool, but also work with our field to understand what are their priorities and how do they identify the right partners for the right requirements. [00:02:50] Darryl Peek: In regards to what Elastic is and what it does elastic is a solution that is actually founded on search and we’re an open source company. And one of the things that I actually did when I left the government, so I worked for the government for a number of years. I left, went and worked for Salesforce, then worked for Google ran their federal partner team and then came over to Elastic because I wanted to. [00:03:11] Darryl Peek: Understand what it meant to be at an open source company. Being at an open source company is quite interesting ’cause you’re competing against yourself. [00:03:17] Vince Menzione: Yeah, that’s true. [00:03:18] Darryl Peek: So it’s pretty interesting. But elastic was founded in 2012 as a search company. So when you talk about search, we are the second most used platform behind Google. [00:03:28] Darryl Peek: So many of you have already used Elastic. Maybe on your way here, if you use Uber and Lyft, that is elastic. That is helping you get here. Oh, that is interesting. If you use Netflix, if you use wikipedia.com, booking.com, eBay, home Depot, all of those are search capabilities. That Elastic is happening to power in regards to what else we do. [00:03:47] Darryl Peek: We also do observability, which is really around application monitoring, logging, tracing, and metrics. So we are helping your operations team. Pepsi is a customer as well as Cisco. Wow. And then the last thing that we do is security when we’re a SIM solution. So when we talk about sim, we are really looking to protect networks. [00:04:03] Darryl Peek: So we all, we think that it’s a data problem. So with that data problem, what we’re trying to do is not only understand what is happening in the network, but also we are helping with threat intelligence, endpoint and cloud security. So all those elements together is what Elastic does. And we only do it two ways. [00:04:18] Darryl Peek: We’re one platform and we can be deployed OnPrem and in the cloud. So that’s a little bit about me and the company. Hopefully it was clear, [00:04:24] Vince Menzione: I’ve had elastic people on stage. You’ve done, that’s the best answer I’ve had. What does Elastic do? I used to hear all this hyperbole and what? [00:04:32] Vince Menzione: What? Now I really understand what you do is an organiz. And the name of the company was Elasticsearch. [00:04:36] Darryl Peek: It was [00:04:37] Vince Menzione: elastic at one time when I first. Worked with you. It was Elasticsearch. [00:04:40] Darryl Peek: Absolutely. Yeah. So many moons ago used to be called the Elk Stack and it stood for three things. E was the Elasticsearch which is a search capability. [00:04:48] Darryl Peek: L is Logstash, which is our logging capability. And Cabana is essentially our visualization capability. So it was called Elk. But since we’ve acquired so many companies and built so much capability into the platform, we can now call it the elastic. Platform. [00:05:00] Vince Menzione: So talk to me about your engagement with the hyperscalers. [00:05:02] Vince Menzione: You’ve been partner of the Year award winner with all three, right? I mentioned that, and you were, you worked for Google for a period of time. Yes. So tell us about, like, how does that work? What does that engagement look like? And why do you get chosen as partner of the year? What are the things that stand out when you’re working with these hyperscalers [00:05:19] Darryl Peek: and with that we are very fortunate to be recognized. [00:05:23] Darryl Peek: So many of the organizations that are out there are doing some of the same capabilities that we do, but they can’t claim that they won a part of the year for all three hyperscalers in the same year. We are able to do that because we believe in the power of partnership, not only from a technology perspective, but also from a sales perspective. [00:05:39] Darryl Peek: So we definitely lean in with our partnerships, so having our engineers talk, having our product teams talk, and making sure that we’re building capabilities that actually integrate within the cloud service providers. And also consistently building a roadmap that aligns with the innovation that the cloud service providers are also building towards. [00:05:56] Darryl Peek: And then making sure that we’re a topic of discussion. So elastic. From a search capability, we do semantic search, vector search, but also retrieval augmented generation, which actually is LLM Agnostic. So when you say LLM Agnostic, whether you want to use Gemini, Claude or even Chad, GBT, those things are something that Elastic can integrate in, but it actually helps reduce the likelihood of hallucination. [00:06:18] Darryl Peek: So when we’re building that kind of solution, the cloud service provider’s you’re making it easy for us, and when you make it easy, you become very attractive and therefore you’re. Likely gonna come. So it becomes [00:06:28] Vince Menzione: sticky in that regard. Very sticky. So it sounds like very much an engineer, a lot of emphasis on the engineering aspects of the business. [00:06:35] Vince Menzione: I know you’re an engineer by background too, right? So the engineering aspects of the business means that you’re having alignment with the engineering organizations of those companies at a very deep level. [00:06:44] Darryl Peek: Absolutely. So I’m [00:06:45] Vince Menzione: here. [00:06:45] Darryl Peek: Yeah. And being at Elastic has been pretty amazing. So coming from Google, we had so many different solutions, so many different SKUs, but Elastic releases every eight weeks. [00:06:54] Darryl Peek: So right before you start to understand the last release, the next release is coming out and we’re already at 9.2 and we just released 9.0 in May. So it’s really blazing fast on the capability that we’re really pushing the market, but it’s really hard to make sure that we get it in front of our partners. [00:07:10] Darryl Peek: So when we talk about our partner enablement strategy, we’re just trying to make sure that we get the right information in front of the right partners at the right time, so this way they can best service their customers. [00:07:19] Vince Menzione: So let’s talk about partner strategy. Alyssa Fitzpatrick was on stage with me at our last event, and she Alyssa’s fantastic. [00:07:25] Vince Menzione: She is incredible. Yes, she is. She was a former colleague at Microsoft Days. Yes. And then she, we had a really interesting conversation. About what it takes, like being in, in a company and then working with the partners in general. And you have, I’m sure you have a lot of the similarities in how you have to engage with these organizations. [00:07:42] Vince Menzione: You’re working across the hyperscalers, you’re also working with the ecosystem too. Yes. ’cause the delivery, you have delivery partners as well. Absolutely. So tell us more about that. [00:07:50] Darryl Peek: So we kinda look at it from a two, two ways from the pre-sales motion and then the post-sales. From the pre-sales side. [00:07:56] Darryl Peek: What we’re trying to do is really maximize our, not only working with partners, because within public sector, you need to get access to customers through contract vehicles. So if you want to get access to some, for instance, the VA or through GSA or others, you have to make sure you’re aligned with the right partners who have access to. [00:08:12] Darryl Peek: That particular agency, but also you want domain expertise. So as you’re working with those system integrators, you wanna make sure that they have capability that aligns. So whether it is a security requirement, you wanna work with someone who specializes in security, observability and search. So that’s the way that we really look at our partner ecosystem, but those who are interested in working with us. [00:08:30] Darryl Peek: Because everybody doesn’t necessarily have a emphasis on working with a new technology partner, [00:08:36] Vince Menzione: right? [00:08:36] Darryl Peek: So what we’re trying to do is saying how do we build programs, incentives and sales plays that really does align and strike the interest of that particular partner? So when we talk about it I tell my team, you have to, my grandfather to say, plan your work and work your plan. And if you fail a plan, you plan to fail. So being able to not only have a strong plan in place, but then execute against that plan, check against that plan as you go through the fiscal year, and then see how you come out at the end of the fiscal year to see are we making that progress? [00:09:01] Darryl Peek: But on the other side of it, and what I get stressed about with my sales team and saying what does partners bring to us? So where are those partner deal registrations? What is the partner source numbers? How are we creating more pipeline? And that is where we’re now saying, okay, how can we navigate and how can we make it easier? [00:09:17] Darryl Peek: And how can we reduce friction in order for the partner to say, okay, elastic’s easy to work with. I can see value in, oh, by the way, I can make some money with. [00:09:25] Vince Menzione: So take us through, have there been examples of areas where you’ve had to like, break through to this other side in terms of growing the partner ecosystem? [00:09:33] Vince Menzione: What’s worked, what hasn’t worked? Yes, I’d love to learn more about that. [00:09:36] Darryl Peek: I’ll say that and I tell my team one, you partner program is essential, right? If you don’t have an attractive partner program in regards to how they come on board, how they’re incentivized the right amount of margin, they won’t even look at you. [00:09:49] Darryl Peek: The second thing is really how do you engage? So a lot of things start with relationships. I think partnerships are really about relationships. I say I tell my team from time to time, the difference between contacts and contracts is the R and that’s the relationship. So if you’re not building the relationship, then how do you expect that partner to want to lean in? [00:10:07] Darryl Peek: Don’t just show up when you have a contract. Don’t just show up when you have a renewal. Make sure that you are reaching out and letting them know what is happening. I like the what Matt brought up in saying, okay, talk to me when you have a win. Talk to me when you have something to talk about. [00:10:22] Darryl Peek: Don’t just talk to me when you need a renewal. When you’re at end the quarter and you want me to bring a deal forward, that doesn’t help ab absolutely. [00:10:28] Vince Menzione: So engineering organizations, sales organizations, what are, what does a healthy partnership look like for you? [00:10:35] Darryl Peek: So I look at metrics a lot and we use a number of tools and I know folks are using tools out there. [00:10:41] Darryl Peek: I won’t name any tools for branding purposes, but in regards to how we look at tools. So some things that we measure closely. Of course it’s our partner source numbers, so partner source, bookings, and pipeline. We look at our partner attached numbers and pipeline as well as the amount or percentage of partner attached business that we have in regards to our overall a CV number. [00:11:00] Darryl Peek: We also look at co-sell numbers, so therefore we are looking at not only how. A partner is coming to us, but how is a partner helping us in closing the deal even though they didn’t bring us the deal? We’re also looking at our cloud numbers and saying what amount of deals and how much business are we doing with our cloud service providers? [00:11:15] Darryl Peek: Because of course we wanna see that number go up year over year. We wanna actually help with that consumption number because not only are we looking at it from a SaaS perspective, but also if the customer has to commit we can help burn that down as well. We also look at influence numbers. [00:11:27] Darryl Peek: Now, one of the harder things to do within a technology business is. Capturing all that si goodness. And saying how do I reflect the SI if they’re not bringing me the deal? And I can’t attribute that amount of deal to that particular partner, right? And the way that we do that is we just tag them to the influence. [00:11:44] Darryl Peek: So we’re able to now track influence. And also the M-S-P-O-E-M work that we are also tracking and also we’re tracking the royalties. And lastly is the professional service work that we do with those partners. So we’re looking to go up into the right where we start them out at our select level, we go to our premier level and then our elite level. [00:12:00] Darryl Peek: But left and to the right, I say you gotta go from zero to one, one to five, five to 10, and then 10 to 25. So if we can actually see that progression. That is where we’re really starting to see health in the partnership, but also the executive alignment is really important. So when our CEO is able to meet with the fellow CEO of the co partner company that is really showing how we are progressing, but also our VPs and others that are engaged. [00:12:20] Darryl Peek: So those are things that we really do measure. We do have a health score card and also, we track accreditations, we track certifications as well as training outcomes based on our sales place. [00:12:30] Vince Menzione: Wow. There’s a lot of metrics there. Yeah. So you didn’t bring, you didn’t bring any slides with that out? [00:12:35] Darryl Peek: Oh, no. I’m not looking at slides, by the way. [00:12:40] Vince Menzione: Let’s talk about marketplace. [00:12:42] Darryl Peek: All right? [00:12:42] Vince Menzione: Because we’ve had a lot of conversations about marketplace. We’ve got both vendors up here talking about marketplace and the importance of marketplace, right? You’ve been a Marketplace Award winner. We haven’t really talked about that, like that motion per se. [00:12:55] Vince Menzione: I’d love to s I’d love to hear from you like how you, a, what you had to overcome to get to marketplace, what the marketplace motion looks like for your organization, what a marketplace first motion looks like. ’cause a lot of your cut a. Are all your customers requiring a lot of direct selling effort or is it some of it through Marketplace? [00:13:14] Vince Menzione: Like how does it, how does that work for you? [00:13:15] Darryl Peek: So Elastic is a global organization. Yeah. So we’re, 40 different countries. So it depends on where we’re talking. So if we talk about our international business, which is our A PJ and EMEA business we are seeing a lot more marketplace and we’re seeing that those direct deals with customers. [00:13:28] Darryl Peek: Okay. And we’re talking about our mirror business. A significant amount goes through marketplace and where our customers are transacting with the marketplace and are listing. On the marketplace within public sector, it’s more of a resell motion. Okay. So we are working with our resellers. [00:13:39] Darryl Peek: So we work our primary distribution partner is Carahsoft. So you heard from Craig earlier. Yes. We have a strong relationship with Carahsoft and definitely a big fan of this organization. But in regards to how we do that and how we track it we are looking at better ways to, track that orchestration and consumption numbers in order to see not only what customers we’re working with, but how can we really accelerate that motion and really get those leads and transactions going. [00:14:03] Vince Menzione: Very cool. Very cool. And I think part of the reason why in, in the government or public sector space it has a lot to do with the commitments are different. Absolutely. So it’s not government agencies aren’t able to make the same level of commitments that, private sector organizations were able to make, so they were able to the Mac or Microsoft parlance and also a AWS’s parlance. [00:14:23] Vince Menzione: Yeah, [00:14:24] Darryl Peek: definitely a different dynamic. Yeah. And especially within the public sector. ’cause we have Gov Cloud to work with, right? That’s right. So we’re working with Microsoft or we’re working with AWS, they have their Gov cloud and then we Google, they don’t have a Gov cloud, but we still have to work with them differently. [00:14:35] Darryl Peek: Yeah. Within that space. That’s [00:14:36] Vince Menzione: right. That’s right. So it makes the motion a little bit differently there. So I think we talked through some of this. I just wanna make sure we cover our points [00:14:43] Darryl Peek: here. One thing I’ll do an aside, you talked about the acre of diamonds. I’m a big fan of that story. [00:14:47] Vince Menzione: Yeah, let’s talk about Russ Con. Yeah, [00:14:49] Darryl Peek: let’s talk about it. Do you all know about the Acre Diamonds? Have you all heard that story before? No. You have some those in the audience. [00:14:55] Vince Menzione: I, you know what, let’s talk about it. All [00:14:56] Darryl Peek: See, I’m from Philadelphia. [00:14:57] Vince Menzione: I didn’t know you were a family. My daughter went to Temple University. [00:14:59] Vince Menzione: Ah, [00:15:00] Darryl Peek: okay. That’s all I know. So Russell Conwell. So he was, a gentleman out of the Philadelphia area and he went around town to raise money and he wanted to raise money because he believed that there was a promise within a specific area. And as he continued to raise this money, he would tell a story. [00:15:14] Darryl Peek: And basically it was a story about a farmer in Africa. And the farmer in Africa, to make it really short was essentially looking to be become very wealthy. And because he wanted to become very wealthy, he believed that selling his farm and going off to a long distant land was the primary way for him to find diamonds. [00:15:28] Darryl Peek: And this farmer didn’t sold us. Sold his place, then went off to to this foreign land, and he ended up dying. And people thought that was the end of the story, but there was another farmer who bought that land and one time this big, and they called him the ot, came to the door and said you mind if I have some tea with you? [00:15:43] Darryl Peek: He said, all right, come on in. Have a drink. And as he had the drink, he looked upon the mantle and his mouth dropped. And then the farmer said what’s wrong? What do you say? He says, do you know what that is? No. He said no. Do you know what that is? He says, no. He said, that’s the biggest diamond I’ve ever seen, and the farmer goes. [00:16:01] Darryl Peek: That’s weird because there’s a bunch right in the back where I go grab my fruits and crops every day. So the idea of the acre diamonds and sometimes that you don’t need to go off to a far off land. It is actually sometimes right under your feet, and that is a story that helped fund the starting of Temple University. [00:16:16] Vince Menzione: I’m gonna need to take you at every single event so you can tell this story again. That’s an awesome job. Oh, I love it. And yeah, they founded a Temple University. Yeah. Which has become an incredible university. My daughter, like I said, my daughter’s a graduate, so we’re Temple fan. That’s great story. [00:16:31] Vince Menzione: That is a very cool, I didn’t realize you were a Philadelphia guy too, so that is awesome. Go birds. Go birds. All right, good. So let’s talk, I think we talked a little bit about your ecosystem approach, but maybe just a little bit more on this, like you said, like a lot of data, a lot of metrics but also a lot of these organizations also have to under understand the engineering side of things. [00:16:53] Vince Menzione: Oh, yeah. There’s a tremendous amount to become. Not everybody could just show up one day and become an elastic partner [00:16:58] Darryl Peek: absolutely. Absolutely. So take us [00:16:59] Vince Menzione: through that process. [00:17:00] Darryl Peek: Yeah. So one of the things that we are trying to mature and we have matured is our partner go to market. [00:17:06] Darryl Peek: So in order to join our partner ecosystem, you have to sign ’em through our partner portal. You have to sign our indirect reseller agreement. ’cause we do sell primarily within the public sector through distribution. And we only go direct if it is by exception. So you have to get justification through myself as well as our VP for public sector. [00:17:21] Darryl Peek: But we really do try to make sure that we can aggregate this because one thing that we have to monitor is terms and conditions. ’cause of course, working with the government, there’s a lot of terms and conditions. So we try to alleviate that by having it go through caresoft, they’re able to absorb some, so this way we can actually transact with the government. [00:17:36] Darryl Peek: In regards to the team though we try to really work closely with our solution architecture team. So this way we can develop clear enablement strategies with our partners so this way they know what it is we do, but also how to properly bring us up in a conversation. Also handle objections and also what are we doing to implement our solutions within other markets. [00:17:55] Darryl Peek: So those are things that we are doing as well as partner marketing. Top of funnel activity is really important, so we’re trying to differentiate what we’re doing with the field and field marketing. So you’re doing the leads and m qls and things of that nature also with partner marketing. So our partner marketing actually is driven by leads, but also we’re trying to transact. [00:18:10] Darryl Peek: And get Ps of which our partner deal registration. So that is how we align our partner go to market. And that is actually translating into our partner source outcomes. [00:18:18] Vince Menzione: And I think we have a slide that talks a little bit about your public sector partner strategy. [00:18:23] Darryl Peek: Oh yeah. Oh, I share that. So I thought maybe we could spin it. [00:18:25] Darryl Peek: Absolutely. [00:18:25] Vince Menzione: I know you we can’t see it, but they can. Oh, they can. Okay. Great. [00:18:29] Darryl Peek: There it’s there. [00:18:30] Vince Menzione: It’s career. [00:18:31] Darryl Peek: One thing, I think this was Einstein has said, if you can’t explain it simply, you don’t understand it well enough. So that was the one thing. So I always was a big fan of creating a one page strategy. [00:18:39] Darryl Peek: And based on this one page strategy one of the things when I worked at Salesforce it was really about a couple things and the saying, okay, what are your bookings? And if you don’t have bookings, what does your pipeline look like? If you don’t have pipeline, what does your prospecting look like? [00:18:51] Darryl Peek: Yeah. If you don’t have prospecting what does your account plan look like? And if you don’t have an account plan, why are you here? Why are you here? Exactly. So those are the things that I really talk to my team about is just really a, it’s about bookings. It’s about pipeline. It’s about planning, enablement and execution. [00:19:05] Darryl Peek: It’s about marketing, branding and evangelism, and also about operational excellence and how to execute. Very cool. So being able to do that and also I, since I came from Salesforce, I talk to my team a lot about Salesforce hygiene. So we really talk about that a lot. So make, making sure we’re making proper use of chatter, but also as we talk about utilizing ai, we just try to. [00:19:21] Darryl Peek: How do we simplify that, right? So if we’re using Zoom or we’re using Google, how do we make sure that we’re capturing those meeting minutes, translating that, putting that into the system, so therefore we have a record of that engagement with that partner. So this is a continuous threat. So this way I don’t have to call my partner manager the entire time. [00:19:36] Darryl Peek: I can look back, see what actions, see what was discussed, and say, okay, how can we keep this conversation going? Because we shouldn’t have to have those conversations every time. I shouldn’t have to text you to say, give me the download on every partner. Every time. How do we automate that? And that’s really where you’re creating this context window with your Genive ai. [00:19:53] Darryl Peek: I think they said what 75% of organizations are using one AI tool. And I think 1% are mature in that. But also a number of organizations, it’s 90% of organizations are using generative AI tools to some degree. So we are using gen to bi. We do use a number of them. We have elastic GPT. Nice little brand there. [00:20:11] Darryl Peek: But yeah, we use that for not only understanding what’s in our our repositories and data lakes and data warehouses, but also what are some answers that we can have in regards to proposal responses, RP responses, RFI, responses and the like. [00:20:23] Vince Menzione: And you’re reaching out to the other LLMs through your tool? [00:20:26] Darryl Peek: We can actually interact with any LLM. So we are a LLM Agnostic. [00:20:29] Vince Menzione: Got it. Yep. That’s fantastic. And this slide is we’ll make this available if you don’t have a, yeah, have a chance. We’ll share it. I [00:20:36] Darryl Peek: am happy to share, yeah. And obviously happy to talk, reach out about it. Of, of course. I simplified it in order to account for you, but one of the things that I talk about is mission, vision of values. [00:20:45] Darryl Peek: And as we start with that is what is your mission now? How is anybody from Pittsburgh, anybody steal a fan? Oh wow. No, there’s a steel fan over [00:20:54] Vince Menzione: here. There’s one here. There’s a couple of ’em are out here. So I feel bad. [00:20:57] Darryl Peek: The reason why I put immaculate in there is for the immaculate reception, actually. [00:21:00] Darryl Peek: Yes. And basically saying that if you ever seen that play, it was not pretty at all. It was a very discombobulated play. Yeah. And I usually say that’s the way that you work with partners too, because when that deal doesn’t come in, when you gotta make a call, when you’re texting somebody at 11 o’clock at night, when you’re trying to get that at, right before quarter end. [00:21:17] Darryl Peek: Yeah. Before the end of it. It really is difficult, but it’s really creating that immaculate experience. You want that partner to come back. I know it’s challenging, but I appreciate how you leaned in with us. Yes, absolutely. I appreciate how you work with us. I appreciate how you held our hand through the process, and that’s what I tell my team, that we have to create that partner experience. [00:21:32] Darryl Peek: And maybe that’s a carryover from Salesforce, Dave. I don’t know. But also when we talk about enhancing or accelerating our partner. Our public sector outcomes that is really working with the customer, right? So customer experience has to be part of it. Like all of us have to be focused on that North star, and that is really how do we service the customer, and that’s what we choose to do. [00:21:48] Darryl Peek: But also the internal part. So I used to survey my team many moves ago, and I said, if we don’t get 80% satisfaction rate from our employees how do we get 60% satisfaction rate from our customers? Yeah. So really focus on that employee success and employee satisfaction. It’s so important, is very important. [00:22:03] Darryl Peek: So being able to understand what are the needs of your employees? Are you really addressing their concerns and are you really driving them forward? Are you challenging them? Are you creating pathways for progression? So those are things that I definitely try to do with my team. As well as just really encouraging, inspiring, yeah. [00:22:19] Darryl Peek: And just making sure that they’re having fun at the same time. [00:22:21] Vince Menzione: It shows up in such, I, there’s an airline I don’t fly any longer, and it was a million mile member of and I know it’s because of the way they treat their employees. [00:22:29] Vince Menzione: Because it cascades Right? [00:22:30] Darryl Peek: It does. Culture is important. [00:22:32] Vince Menzione: Yeah. Absolutely. [00:22:32] Darryl Peek: What is it? What Anderson Howard they say what col. Mark Andresen culture eat strategy for [00:22:37] Vince Menzione: breakfast. He strategy for breakfast? Yes. Very much this has been insightful. I really enjoyed having you here today. Really a great, you’re a lot of fun. You’re a lot of fun. [00:22:43] Vince Menzione: Darry, isn’t you? Amazing. So thank you for joining us. Thank you all. Thank And you’re gonna be, you’re gonna be sticking around for a little while today. I’m sticking around for a little while. I’ll be back in little later. I think people are gonna just en enjoy having a conversation with you, a little sidebar. [00:22:55] Darryl Peek: Absolutely. I’m looking forward to it. Thank you all for having me. Glad to be here. And thank you for giving the time today. [00:23:01] Vince Menzione: Thank you Darryl, so much. So appreciate it. And you’re gonna have to come join me on this Story Diamond tool. Yeah, absolutely. Thanks for tuning into this episode of Ultimate Guide to Partnering. [00:23:12] Vince Menzione: We’re bringing these episodes to you to help you level up your strategy. If you haven’t yet, now’s the time to take action and think about joining our community. We created a unique place, UPX or Ultimate partner experience. It’s more than a community. It’s your competitive edge with insider insights, real-time education, and direct access to people who are driving the ecosystem forward. [00:23:38] Vince Menzione: UPX helps you get results, and we’re just getting started as we’re taking this studio. And we’ll be hosting live stream and digital events here, including our January live stream, the Boca Winter Retreat, and more to come. So visit our website, the ultimate partner.com to learn more and join us. Now’s the time to take your partnerships to the next level.

Today's guest is Dustin Oranchuk, Ph.D. Dustin is a sport scientist focused on sprinting biomechanics, speed development, and force production. Known for blending research with practical coaching insight, his work explores how isometrics, elasticity, and coordination shape high-performance sprinting and athletic movement. Isometric training is one of the “original” forms of strength training, and in the modern day has become one of the most popular areas of discussion and training methodology. Although the practice has exploded, it often lacks an understanding of physiology of adaptation with various methods. In this episode, Dustin explores the evolving world of isometric training, including the origins of isometrics. We discuss differences between pushing and holding contractions, tendon and neural adaptations, and modern applications in performance, rehab, and longevity. The conversation also dives into eccentric quasi-isometrics (EQIs), motivation and measurement challenges, and how coaches can intelligently integrate isometrics alongside plyometrics and traditional strength work. Today's episode is brought to you by Hammer Strength. Use the code “justfly20” for 20% off any Lila Exogen wearable resistance training, including the popular Exogen Calf Sleeves. For this offer, head to Lilateam.com Use code “justfly10” for 10% off the Vert Trainer View more podcast episodes at the podcast homepage. (https://www.just-fly-sports.com/podcast-home/) Timestamps 0:11 – Strength Training Beginnings 5:38 – Evolution of Isometric Training 8:38 – Modern Applications of Isometrics 9:52 – Neural vs. Morphological Adaptations 15:45 – The Importance of Long Holds 19:42 – Combining Isometrics and Plyometrics 39:22 – Exploring Eccentric Quasi-Isometrics 47:10 – Periodization and Isometric Training 1:05:48 – Future Research Directions 1:13:00 – Closing Thoughts and Reflections Actionable Takeaways 5:38 Evolution of Isometric Training Overcoming isometrics originated as a way to target sticking points with high force. Early isometric systems emphasized position specific strength over movement. Modern usage has expanded beyond barbell sports into rehab and longevity. 8:38 Modern Applications of Isometrics Isometrics are now widely used to “own positions” across joint angles. Longer duration holds are frequently used for tissue health and rehab. Training intent has shifted from peak strength toward durability and resilience. 9:52 Neural vs. Morphological Adaptations Short range, position specific isometrics bias neural intent and coordination. Long muscle length isometrics bias hypertrophy and tendon adaptation. Choose isometric type based on whether the goal is performance transfer or tissue change. 15:45 The Importance of Long Holds Tendons require relatively high intensity to meaningfully adapt. Long holds help reveal side to side asymmetries and control deficits. Extended holds build tolerance and confidence in vulnerable joint positions. 19:42 Combining Isometrics and Plyometrics Pairing isometrics and plyometrics can produce modest additive benefits. Combining methods may reduce fatigue compared to doing each alone. The interaction may enhance effort quality rather than purely physiological output. 39:22 Exploring Eccentric Quasi Isometrics EQIs combine a maximal hold followed by forced eccentric lengthening. They accumulate large time under tension and eccentric impulse. EQIs are powerful but mentally taxing and difficult to sustain long term. 47:10 Periodization and Isometric Training Use longer, lower intensity holds earlier in the offseason. Progress toward shorter, higher intensity, position specific isometrics near competition. Post game isometrics can support recovery without additional joint stress. 1:05:48 Future Research Directions Measurement technology has driven the resurgence of isometrics. Push versus hold distinctions are becoming a key research focus. Future work aims to clarify muscle and tendon behavior during isometric intent. 1:13:00 Closing Thoughts and Reflections Consistency with foundational exercises drives long term progress. Isometrics are tools, not replacements for dynamic training. Coaches should match the method to the goal, not the trend. Quotes from Dustin Oranchuk “Tendons tend to need a certain threshold of intensity to get meaningful adaptations.” “The maximal amount of force you can push is almost always more than what you can hold.” “Isometrics let you own positions rather than just pass through them.” “Long holds are a great diagnostic tool for finding asymmetries.” “EQIs are effective, but they are very hard to push hard and regularly.” “Use the best tool for the job rather than trying to blend everything together.” “Consistency beats constantly reinventing your training approach.” “Isometrics compress joint motion so other systems can recover and adapt.” “Intent matters just as much as the muscle action itself.” “You do not need complexity to get strong adaptations over time.” About Dustin Oranchuk Dustin Oranchuk, PhD, is a sport scientist specializing in speed development, biomechanics, and force production in sprinting and jumping. He holds a doctorate in sport science and has worked extensively with elite athletes across track and field, team sports, and high-performance environments. Dustin is widely known for his research-informed yet practical approach to sprint mechanics, isometric training, and elastic performance, bridging laboratory insights with real-world coaching application. Through consulting, research, and education, he helps coaches and athletes better understand how force, stiffness, and coordination influence maximal speed and performance.

En el episodio 102 del podcast de Entre Dev y Ops hablaremos con Imma Valls, Developer Advocate en Grafana. Blog Entre Dev y Ops - https://www.entredevyops.es Telegram Entre Dev y Ops - https://t.me/entredevyops Twitter Entre Dev y Ops - https://twitter.com/entredevyops LinkedIn Entre Dev y Ops - https://www.linkedin.com/company/entredevyops/ Patreon Entre Dev y Ops - https://www.patreon.com/edyo Amazon Entre Dev y Ops - https://amzn.to/2HrlmRw Enlaces comentados: Imma Valls LinkedIn - https://www.linkedin.com/in/imma-valls/  Imma Valls EyeVeeBee - https://eyeveebee.dev/ Softwarecraftsmanship - https://es.wikipedia.org/wiki/Artesan%C3%ADa_de_software SOFTWARE CRAFTERS BARCELONA - https://softwarecrafters.barcelona/ DevopsDays Barcelona 2026 - https://devopsdays.org/events/2026-barcelona/welcome/  DevOps BCN - https://www.meetup.com/es-es/devops-bcn-group/  Cloud Native BCN - https://community.cncf.io/cloud-native-barcelona/  TechFems - https://techfems.org/ Women in APIs - https://www.womeninapis.com/ Grafana Community - https://community.grafana.com/ Elastic - https://www.elastic.co/ Loki - https://grafana.com/oss/loki/ Grafana - https://grafana.com/ Tempo - https://grafana.com/oss/tempo/ Mimir - https://grafana.com/oss/mimir/  Prometheus - https://prometheus.io/  Victoria Metrics - https://victoriametrics.com/  Pyroscope - https://grafana.com/oss/pyroscope/ Continuous profiling - https://grafana.com/docs/pyroscope/latest/introduction/continuous-profiling/

Podcast: Within Reason with Hank GreenPodcast: Within Reason with VsaucePodcast: Acquired: Microsoft Volume IFavorite Cup o' Go episodes of 2025May 17, Episode 110: Thanks, Ian.

Developer Relations wirkt von außen oft wie eine Bühne, ein Reisekoffer und ein paar Sticker am Messestand. Aber was, wenn genau diese Rolle der stärkste Hebel ist, um dein Produkt besser zu machen, deine Tech-Community ernsthaft aufzubauen und Entwickler:innen wirklich erfolgreich zu machen?In dieser Episode nehmen wir Developer Relations auseinander, ganz ohne Marketing-Buzzword-Bingo. Zu Gast ist Philipp Krenn, Head of Developer Relations bei Elastic. Philipp bringt nicht nur jahrelange DevRel-Praxis mit, sondern auch Community-DNA, von Viennadb-Meetups bis Papers We Love, plus Open-Source-Erfahrung rund um Google Summer of Code und das Elastic-Ökosystem.Wir klären, was DevRel eigentlich ist, wo die Grenze zu Developer Marketing verläuft und warum der wichtigste Unterschied oft die Zwei-Wege-Kommunikation ist: raus in die Community und zurück ins Produktteam. Wir sprechen über den Alltag von Developer Advocates, Konferenzen, Content, Community Support auf Discourse, Reddit, Stack Overflow und Slack und wie man Feedback so sammelt, dass es in Roadmaps landet. Dazu kommt die große Frage: Influencer oder nicht? Und warum der Personenkult für Firmen gefährlich werden kann.Außerdem geht es um Open Source, Meetups, Tech Community, Networking, KPIs ohne falsche Anreize, den DevRel-Hype-Zyklus rund um AI und welche Skills du brauchst, wenn du selbst in Developer Relations einsteigen willst.Am Ende weißt du nicht nur, ob DevRel zu dir passt, sondern auch, wie du als Entwickler:in DevRel wirklich nutzen kannst, ohne nur Socken mitzunehmen.Bonus: Wenn jemand mit Laptop und kaputter Query kommt, ist das für Philipp kein Problem, sondern der Wunschzustand.Unsere aktuellen Werbepartner findest du auf https://engineeringkiosk.dev/partnersDas schnelle Feedback zur Episode:

This is episode 800. Woo hoo! Read the complete transcript on the Sales Game Changers Podcast website here. This is the 800th episode of the award-winning Sales Game Changers Podcast! If you're here, send Fred a congratulations message on LinkedIn and he'll send you a special gift. Thanks for everyone who listened to at least one listed of the show! Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred and Gina, host of the Women in Sales Leadership sub-brand of the podcast are interviewed by Darryl Peek. VP of Public Sector partnerships at Elastic. Find Gina on LinkedIn. Find Darryl on LinkedIn. FRED'S TIP: "If you want to be successful in sales, you have to be known for something. Sales is hard, and that's why professional selling matters." GINA'S TIP: "If people don't know your aspirations, they can't help you grow. You have to raise your hand." DARRYL'S TIP: "Business is a contact sport. Every handshake, every meeting, every follow-up. That's on you."

It's 1,127days until the legally defined end of the 47th presidency, but who knows? In the meantime, how much Adderall was required for that "Christmas Address"?  I'm guessing a lot! Other Titles Considered Skeletonize It Discharge Position Profit Over People Special Show Links: This Is What Presidential Panic Looks Like Donald Trump delivered a fear-drenched rant live from the White House. Elastic limbs, fantastical accents and crackling sexual chemistry: Dick Van Dyke turns 100 The goofy star of Mary Poppins turns 100 on Saturday. And what a precocious performer he has proved, sustaining scrappy mischief through seven decades of mainstream entertainment Epstein photos: Trump, Clinton, Bill Gates, Steve Bannon, others in newly released files Democrats on the House Oversight Committee released the photos to pressure the Trump administration to release files about Jeffrey Epstein.

On today's episode, I talk to musician Amy Oelsner AKA Amy O. Originally from Fayetteville, Arkansas, Amy has been recording and releasing albums since 2004. In 2017, she began releasing albums on Winspear with the wonderful Elastic, which was followed up two years later by Shell and then 2024's brilliant Mirror, Reflect. Alongside her musical career, in 2019 Amy founded Girls Rock Bloomington, a music and mentorship nonprofit for girls, trans and non-binary youth that teaches positive self-esteem and self-expression through many events as well as an annual rock n' roll summer camp. This is the website for Beginnings, subscribe on Apple Podcasts, follow me on Twitter. Check out my free philosophy Substack where I write essays every couple months here and my old casiopop band's lost album here! And the comedy podcast I do with my wife Naomi Couples Therapy can be found here! Theme song by the fantastic Savoir Adore! Second theme by the brilliant Mike Pace! Closing theme by the delightful Gregory Brothers! Podcast art by the inimitable Beano Gee!  

Economists Bob Murphy & Steve Keen come from very different camps. Today they sit together and pull back the curtain on how money really comes into being, piece by piece. Their exchange moves with a quiet intensity, uncovering the places where theory drifts from the world we live in. They trace the fault lines between stability and collapse, each from his own hard-won perspective. By the end, the familiar landscape of banking feels slightly altered, as if something hidden has stepped into view.Part 1: https://youtu.be/fKgiKFfnPqEPATREON https://www.patreon.com/c/demystifysciPARADIGM DRIFThttps://demystifysci.com/paradigm-drift-showHOMEBREW MUSIC - Check out our new album!Hard Copies (Vinyl): FREE SHIPPING https://demystifysci-shop.fourthwall.com/products/vinyl-lp-secretary-of-nature-everything-is-so-good-hereStreaming:https://secretaryofnature.bandcamp.com/album/everything-is-so-good-here00:00 Go! 00:02:01 – How Banks Really Create Money00:03:39 – Support & Merch Break00:07:34 – What Is Fractional Reserve Banking?00:10:06 – The 100% Reserve Ideal00:12:27 – Why the Textbook Model Fails00:15:00 – Base Money vs Bank-Created Money00:18:46 – The Textbook Story Falls Apart00:21:07 – Loans Create Deposits: The Core Mechanism00:22:44 – Why Economists Get This Wrong00:25:56 – Public Confidence as the Real Constraint00:29:07 – Reserves Are Lubricant, Not Fuel00:35:09 – Policy & Logic Undermine the Multiplier00:36:46 – Who's Actually to Blame for Crises?00:39:18 – The Real Issue: Loan Quality & Targets00:41:00 – Diverging Philosophies on Ideal Systems00:44:12 – Modeling Real-World Lending Mechanics00:48:53 – The Austrian Full-Reserve Vision00:53:03 – Commodity-Backed Private Currency00:54:37 – Ending Centralized Monetary Control00:56:58 – A Regulated Credit Framework01:01:12 – Elastic vs Fixed Money Supply01:02:22 – Political Obstacles to Reform01:03:16 – Market Discipline vs Regulation01:05:08 – Limited Liability as a Core Distortion01:08:23 – Asset Purchases, Bailouts, and Moral Hazard01:11:26 – Policy Mistakes from Bad Models01:13:16 – Productive Credit vs Asset Inflation01:15:05 – Is Elastic Credit Even Necessary?01:17:35 – Fixed Money Supply Lending Mechanics01:19:15 – Closing Reflections#economics, #banking , #moneycreation , #macroeconomics , #financepodcast , #credit , #monetarypolicy , #austrianeconomics , #complexity , #capitalism , #inflation , #recession , #centralbanking , #goldstandard #physicspodcast, #philosophypodcast MERCH: Rock some DemystifySci gear : https://demystifysci-shop.fourthwall.com/AMAZON: Do your shopping through this link: https://amzn.to/3YyoT98DONATE: https://bit.ly/3wkPqaDSUBSTACK: https://substack.com/@UCqV4_7i9h1_V7hY48eZZSLw@demystifysci RSS: https://anchor.fm/s/2be66934/podcast/rssMAILING LIST: https://bit.ly/3v3kz2S SOCIAL: - Discord: https://discord.gg/MJzKT8CQub- Facebook: https://www.facebook.com/groups/DemystifySci- Instagram: https://www.instagram.com/DemystifySci/- Twitter: https://twitter.com/DemystifySciMUSIC: -Shilo Delay: https://g.co/kgs/oty671

Cybersecurity teams are facing a double edged sword of challenges and opportunities. On the one hand, AI tools offer a great deal of autonomous working and the promise of automating some of the more laborious tasks that a cybersecurity team has to undertake.On the other hand, attackers are also using AI to launch large scale attacks such as sophisticated phishing campaigns and identity theft. To fight this threat, cybersecurity teams will need to unify data like never before and take advantage of as many new technologies and processes as they can.How can they go about this? And what does a unified cybersecurity strategy really look like in 2026?In this episode, Rory is joined by Mandy Andress, chief information security officer at Elastic, to explore how businesses can evolve their threat detection and security posture, as well as how AI is lowering the barrier to entry for attackers.Read more:In the age of AI threats, the future of security is unifiedAI-generated code is now the cause of one-in-five breaches – but developers and security leaders alike are convinced the technology will come good eventuallyAI-generated code risks: What CISOs need to knowAgentic AI carries huge implications for security teams - here's what leaders should knowThe NCSC touts honeypots and ‘cyber deception' tactics as the key to combating hackers — but they could ‘lead to a false sense of security'

В 85 выпуске подкаста Javaswag в гостях Роман Гребенников, инженер с огромным опытом в разработке поисковых движков (Findify, Delivery Hero) и создатель open-source проектов Metarank и Nixie Search. Мы обсудили эволюцию поиска от “просто возьми Elastic” до хайпа по векторным базам данных и обратно. Поговорили о том, почему Scala всё еще жива, зачем нужен GraalVM в 2024 году, и как построить свой поисковый движок поверх S3 и AWS Lambda. 00:00 — Начало 04:44 — Findify: скраперы на C++, переход на Scala 13:25 — Эволюция поиска - ElasticSearch 19:37 — Elasticsearch vs OpenSearch 22:50 — Apache Lucene Deep Dive 28:53 — Как выбрать поиск для своего проекта? 38:40 — Spark vs Apache Flink 48:30 — MetaRank 53:48 — Почему Scala 01:05:25 — Python в ML 01:13:41 — Стартапы vs Корпорации 01:21:17 — Nixie Search 01:36:58 — Рынок векторных БД: Qdrant, Meilisearch, TurboPuffer 01:47:15 — Опыт с GraalVM: Как засунуть Scala и Lucene в AWS Lambda с холодным стартом в 20 мс 01:57:24 — Непопулярное мнение Гость: https://twitter.com/public_void_grv Ссылки: Nixie Search https://github.com/nixiesearch/nixiesearch MetaRank https://github.com/metarank/metarank Apache Lucene https://lucene.apache.org/ Apache Flink https://flink.apache.org/ GraalVM https://www.graalvm.org Qdrant https://qdrant.tech/ Ссылки на подкаст: Сайт - https://javaswag.github.io/ Телеграм - https://t.me/javaswag Youtube - https://www.youtube.com/@javaswag Linkedin - https://www.linkedin.com/in/volyihin/ X - https://x.com/javaswagpodcast

Today's guest is Reinis Krēgers, a former champion decathlete turned track and physical education coach. Reinis is dedicated to building complete movers: fast, coordinated, confident athletes who understand their bodies. His training blends classical sprint development with exploratory tasks, helping athletes develop physical literacy and long-term adaptability. In sports performance, we often fixate on exercises, cues, and optimizing micro-qualities in the moment. What we discuss far less, yet what often separates the elite, is the role of play, creativity, and culture. By looking closely at events like the pole vault and hurdles, we can see how a developmental, curiosity-driven approach benefits athletes of every sport. In this episode, Reinis shares the remarkable story of losing a finger, training exclusively with his non-dominant hand, and still setting a shot put PR. This opens the door to a rich discussion on cross-education, novelty, and how the brain actually learns movement. We explore play-based coaching, pole vault as a developmental super-tool, contrasts between Eastern and American coaching philosophies, youth sport creativity, and sustainable tendon development. It's a conversation full of insight, storytelling, and reminders of what truly anchors a lifelong athletic journey: curiosity, joy, and the art of falling in love with movement. Today's episode is brought to you by Hammer Strength and LILA Exogen wearable resistance. Use the code “justfly20” for 20% off any Lila Exogen wearable resistance training, including the popular Exogen Calf Sleeves. For this offer, head to Lilateam.com Use code “justfly10” for 10% off the Vert Trainer View more podcast episodes at the podcast homepage. (https://www.just-fly-sports.com/podcast-home/) 0:00 – Early upbringing in Latvia and falling in love with movement 6:18 – Play, curiosity, and environment driven athlete development 14:50 – Injuries, setbacks, and choosing to continue competing 23:40 – Czech training experience and constraints based coaching 33:05 – European versus American development and long term athlete philosophy 45:10 – Games, novelty, and bringing play back into training 59:47 – Specialization mistakes and the importance of multi sport development 1:11:48 – Plyometrics, bounding, and gradual tissue adaptation 1:22:40 – Injury lessons, tendon health, and the value of long term gradual loading Actionable Takeaways 6:18 – Play, curiosity, and environment driven development Reinis explains that his athletic foundation came from unstructured exploration, not early specialization. Let athletes solve problems rather than repeat fixed patterns. Encourage outdoor play and varied surfaces to build natural coordination. Curiosity creates better movers than rigid instruction. 14:50 – Navigating injuries and staying in the sport Reinis shares how setbacks led him to rethink training instead of quitting. Use injuries as a signal to adjust training rather than push through blindly. Keep a competitive outlet during rehab to maintain identity and motivation. Return with smarter progression instead of trying to reclaim old numbers immediately. 23:40 – Constraints based learning from Czech training Reinis describes how training environments shaped movement without heavy cueing. Change the environment before changing the athlete. Use simple tasks and small boundaries to create automatic technical improvements. Let athletes feel solutions instead of chasing perfect positions. 33:05 – European versus American development Reinis contrasts long term models focused on movement quality rather than short term output. Early years should build durability, not just speed and strength metrics. Avoid rushing physical qualities before coordination and play are established. Development is a process of layering, not skipping steps. 45:10 – Bringing games and novelty back into training Reinis highlights how playful constraints improve responsiveness and decision making. Add game based movement to keep athletes adaptive under changing conditions. Use novelty sparingly to reawaken coordination and intent. Reduce scripted drills when athletes stop learning from them. 59:47 – Multi sport value and avoiding early specialization Reinis explains why single sport paths can limit long term performance. Multiple sports expand movement bandwidth and reduce overuse. Delay specialization until athletes have broad coordination skills. Early success does not guarantee long term development. 1:11:48 – Plyometrics and gradual tissue progression Reinis stresses that bounding and plyos require patience and slow tissue adaptation. Progress volume and intensity over seasons, not weeks. Start with low amplitude contacts before higher velocity work. Tendons adapt slower than muscles, so loading must reflect that timeline. 1:22:40 – Tendon health and long term loading approach Reinis shares what he learned from repeated injury cycles. Small, consistent loading beats aggressive spikes in volume. Build tolerance through frequency and controlled exposure. The goal is to stay in the game long enough for development to compound. Quotes from Reinis Krēgers "Good coaching has some mystery because we are not robots" "Kids should fall in love with the movement and the sport before anything else" "Constraints are the key word in my training method and philosophy" "Track and field without play is a dry and bad solution for long term success" "There is no such thing as a training methodology, it is the relationship between the coach and the athlete" "Sudden increases in load were always the trigger for my Achilles problems" "You want gradual and consistent work if you want the tissues to adapt" "Sleep enough and rest after good training, that is one of the most important things I tell young athletes" About Reinis Krēgers Reinis Krēgers is a Latvian track and physical preparation coach known for blending classical sprint mechanics with modern movement ecology. With a background in athletics and physical education, Reinis has built a reputation for developing athletes who are not only fast, but exceptionally coordinated, elastic, and adaptable across environments. Drawing from European sprint traditions, plyometric culture, and cutting-edge motor-learning principles, Reinis emphasizes rhythm, posture, and natural force expression before “numbers.” His training sessions regularly weave together technical sprint development, multi-planar strength, and exploratory movement tasks, giving athletes the bandwidth to become resilient movers rather than rigid specialists. Reinis works across youth, club, and competitive settings, helping sprinters, jumpers, and team-sport athletes gain speed, power, and physical literacy. His coaching is marked by clarity, intentionality, and an ability to meet athletes where they are, building them from foundational movement quality toward high-performance execution. Whether on the track or in the PE hall, Reinis' mission is the same: develop confident, capable movers who understand their bodies, enjoy the process, and carry a lifelong relationship with athleticism.

Nutanix is excited to announce the upcoming tech-preview of Elastic SAN support for Nutanix Cloud Clusters (NC2) on Azure solution and the ability to easily move workloads from Azure VMware Solution (AVS) to NC2 on Azure with the Nutanix Move migration tool.Blog Post: https://www.nutanix.com/blog/elastic-san-and-nutanix-move-for-azure-vmware-solution-with-nc2Host: Phil Sellers, XenTegraCo-Host: Jirah Cox, NutanixCo-Host: Chris Calhoun, XenTegra

¿Está muriendo realmente el open source… o está mutando hacia algo muy distinto? Repasamos los cambios de licencias que están sacudiendo el ecosistema —Redis, HashiCorp, Elastic, MongoDB, RHEL— y exploramos cómo conceptos como open-washing o source-available están generando confusión y desdibujando el significado del software libre. En este programa reflexionamos sobre: 🌩️ El terremoto reciente en el modelo open source Cambios de licencias, restricciones y cierres inesperados. ⚠️ El riesgo del open-washing Proyectos que se presentan como libres… sin serlo. 🤖 El impacto de la IA y las Big Tech en la sostenibilidad del software libre Nuevos intereses, nuevas presiones, nuevas amenazas. 🛠️ Lo que sigue muy vivo Kernel Linux, Debian, Arch, Fedora, Blender, GIMP, Krita, OpenSSF, RISC-V… 🔍 Por qué el open source no está muriendo… pero sí está siendo confundido con otra cosa. 🧩 Qué podemos hacer como comunidad Claridad, educación, modelos sostenibles y apoyo real a los proyectos libres. Un episodio para pensar, debatir y tomar conciencia del momento crítico que vive la cultura del software libre. 💬 Comparte tu opinión ¿Crees que el open source está en crisis o simplemente adaptándose? ¿Has vivido algún cambio reciente que te haya hecho replantearte tu confianza en un proyecto? Te leo en comentarios y redes.

** AWS re:Invent 2025 Dec 1-5, Las Vegas - Register Here! **Uri Cohen reveals how Elastic transformed from managing 50,000 complex clusters to building a seamless serverless platform that eliminates operational overhead while scaling globallyTopics Include:Johan Broman of AWS hosts Uri Cohen who leads Elastic's platform products teamUri shares his nine-year journey at Elastic from small company to global scaleElasticsearch started 15 years ago, becoming popular for search, logs, and security eventsElastic Cloud launched 2015, but users struggled with shards, nodes, and infrastructure complexityServerless eliminates operational concerns, letting users just ingest and analyze their dataDesign goal: maintain familiar Elasticsearch experience while removing all infrastructure management burdenChose complete architectural redesign over retrofitting auto-scaling to existing infrastructureNew architecture uses S3 persistence with lightweight routing layer serving 50,000+ clustersCell-based design limits blast radius and improves multi-tenancy across 40+ global regionsLearned S3 API costs can explode unexpectedly without careful request pattern optimizationAI transforms security workflows: 10,000 alerts become 3 actionable attack summaries automaticallyWeekly continuous deployment enables faster innovation delivery without waiting for version releasesParticipants:Uri Cohen – Vice President of Product Management, Platform, ElasticJohan Broman – EMEA ISV Head of Solutions Architecture, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

In this episode of the Ardan Labs Podcast, Bill Kennedy talks with Catherine Johnson, VP of Global Solutions Engineering at Hydrolix, about her career journey through data management, scalability, and innovation. With a background spanning leadership roles at Hydrolix, Grafana Labs, and Oracle, Catherine shares insights into balancing engineering, entrepreneurship, and mentorship. She discusses the evolution of real-time data systems, the economics of storage, and the importance of data-driven decision-making. Catherine also opens up about taking a break from tech to teach dance, and how her passion for innovation and continuous learning fuels her leadership today.00:00 Introduction03:03 Data Management and Scalability05:58 Explosion of Data and Storage Needs09:01 Real-Time Data in Business14:49 Economics of Data Storage20:41 Education and Early Career31:09 Career Transitions and Growth46:10 Teaching Dance and Finding Balance53:16 Returning to Tech at Oracle01:08:10 Joining Elastic and Facing Burnout01:15:45 Leadership and Innovation at Hydrolix01:27:07 AI in Tech and Its LimitationsConnect with Catherine: LinkedIn: https://www.linkedin.com/in/catjopdx/Mentioned in this Episode:Hydrolix: https://hydrolix.io/Want more from Ardan Labs? You can learn Go, Kubernetes, Docker & more through our video training, live events, or through our blog!Online Courses : https://ardanlabs.com/education/ Live Events : https://www.ardanlabs.com/live-training-events/ Blog : https://www.ardanlabs.com/blog Github : https://github.com/ardanlabs

Today's guest is Bill Smart. Bill is a sport scientist and physical preparation coach specializing in elite fight-sports performance. As the founder of Smarter Performance and the Strength & Conditioning lead for the CORE MMA team, Bill integrates cutting-edge evidence with real-world high-performance systems to enable combat athletes to show up on fight day in optimal physiological condition. Much of the conversation in sports performance hinges on speed and power development, or conditioning, as a stand-alone conversation. Sport itself is dynamic and combines elements of speed, strength, and endurance in a dynamic space. Training should follow the same considerations to be truly alive and effective. In the episode, Bill shares his journey from cycling and rowing to combat sports. He discusses how long isometric holds develop both physical and mental resilience, and their implementation in his programming. The conversation dives into muscle-oxygen dynamics, integrating ISOs with conditioning, and how testing shapes his approach. Bill also explores flywheel eccentrics, fascicle-length development, and why sprinting is a key element for maintaining elastic power in elite fighters. Today's episode is brought to you by Hammer Strength and the Just Fly Sports Online Courses 30-50% off all courses until December 1, 2025. (https://justflysports.thinkific.com) Use code “justfly10” for 10% off the Vert Trainer Use code “justfly20” for 20% off of LILA Exogen Wearable resistance gear at www.lilateam.com View more podcast episodes at the podcast homepage. (https://www.just-fly-sports.com/podcast-home/) Timestamps 0:00 – Bill's coaching journey and early mentors 6:04 – The importance of movement observation and intuition 11:35 – Why athletes plateau and how to identify limiting factors 20:42 – Strength training principles that actually transfer 30:01 – Using movement variability and play in training 40:36 – Coaching communication and creating connection 52:09 – The role of curiosity and creativity in coaching longevity 1:00:55 – Key lessons from years of coaching experience Actionable Takeaways 6:04 – Movement observation and intuition Bill emphasizes that the best coaches develop a trained eye for movement by observing, not just testing. Watch athletes move in multiple contexts before prescribing anything. Look for how they transition between patterns, not only the end positions. Use video less for judgment and more for curiosity. What is the athlete trying to do? 11:35 – Identifying limiting factors Athletes plateau when coaches overemphasize one metric or capacity while ignoring the real constraint. Look beyond the weight room; technical or psychological factors often drive plateaus. Use minimal testing data to narrow focus rather than justify complexity. Sometimes the limiting factor is overcoaching. Let athletes fail and self-correct. 20:42 – Strength that transfers Transfer happens when strength work complements, not competes with, the sport's rhythm and intent. Prioritize strength that preserves elasticity and timing rather than just force output. Rotate exercises often enough to keep athletes adaptive, but not so often that they lose rhythm. Load movement patterns, not just muscles. Treat every lift as coordination under resistance. 30:01 – Variability and play in training Bill describes play as a teaching tool that restores creativity and problem-solving in athletes. Use small games, uneven surfaces, or timing constraints to build adaptable movers. Variability should be purposeful. Expand coordination bandwidth without losing technical intent. Schedule “uncoached” time in sessions where athletes explore movement freely. 40:36 – Coaching communication and connection Great coaching depends on trust and empathy before information transfer. Deliver feedback as collaboration,

Season 8 of Lessons I Learned in Law continues in partnership with Wordsmith AI, the legal-AI platform built for in-house teams.This week, Scott is joined by Carolyn Herzog, Chief Legal Officer and Board Secretary at Elastic, the Dutch-headquartered, NYSE-listed global search and AI company. With a career spanning senior legal roles at Symantec, Arm, and now Elastic, Carolyn has led through major transformations in cybersecurity, semiconductors, and artificial intelligence.In this episode, Carolyn shares three lessons that have shaped her approach to leadership and modern legal practice. Her first, Perception is Reality, explores the importance of feedback and empathy—how understanding others' viewpoints, not proving you're right, is the key to influence. Her second lesson, Thriving in the Grey Zone, challenges the traditional black-and-white view of legal advice, focusing instead on partnership, pragmatism, and helping the business navigate complexity. And her third lesson, Make It Actionable, calls on in-house lawyers to move beyond advice into operational execution—turning words into outcomes.Carolyn also discusses Elastic's fully distributed work model, the rise of legal operations, and the responsible use of AI. She offers an optimistic take on how technology will reshape, not replace, the legal profession—urging lawyers to stay curious and proactive to future-proof their careers.Guest Recommendations

Monday – We discuss; Trump getting booed at a football game, the new Frankenstein and other horror movies, airport divorce, our weekend projects and decorating for the holidays, weddings are more expensive, and Uber drivers are being scammed. Attorney Ray Traendly on the state of Florida suing Planned Parenthood and the U.S. Supreme Court reviewing voting by mail. Plus, JCS News, JCS Trivia & You Heard it Here First.

Monday – We discuss; Trump getting booed at a football game, the new Frankenstein and other horror movies, airport divorce, our weekend projects and decorating for the holidays, weddings are more expensive, and Uber drivers are being scammed. Attorney Ray Traendly on the state of Florida suing Planned Parenthood and the U.S. Supreme Court reviewing voting by mail. Plus, JCS News, JCS Trivia & You Heard it Here First. See omnystudio.com/listener for privacy information.

For years, many businesses believed that Apple devices were inherently secure. That illusion has faded. In this episode of Tech Talks Daily, I speak with Adam Boynton, Senior Security Strategy Manager at Jamf, about why visibility across macOS and iOS is no longer a luxury but a necessity. Adam explains how Jamf has evolved from device management to full Apple-native security intelligence, protecting over 75,000 organizations and more than 32 million devices. He shares how attackers no longer target individual operating systems but entire ecosystems, exploiting the gaps between how Apple secures its platforms and how enterprises actually monitor them.  From real-world cases to lessons learned at Jamf's annual JNUC conference, Adam describes how telemetry provides security teams with the truth about what's really happening on their endpoints, enabling them to transition from reactive incident response to proactive defense. Our conversation covers everything from the architectural blind spots that traditional Windows-centric tools can't see to the rise of AI-driven analysis that turns complex forensic investigations into minutes-long processes. We also explore how Jamf's partnerships, such as those with Elastic, are creating an open and integrated future for enterprise security, blending deep Apple signals with cross-platform context. For anyone still clinging to the myth that macOS or iOS "just work" without attention to security, this episode is a wake-up call. Adam outlines practical advice on patching, mobile hygiene, and zero trust, while revealing how Jamf's latest innovations are quietly making the most secure way the easiest way for users. Listen to hear how Jamf is redefining modern Apple security, turning management, identity, and protection into a seamless whole, and why accurate visibility—not assumptions—is now the objective measure of cybersecurity readiness. Tech Talks Daily is Sponsored by NordLayer: Get the exclusive Black Friday offer: 28% off NordLayer yearly plans with the coupon code: techdaily-28. Valid until December 10th, 2025. Try it risk-free with a 14-day money-back guarantee.

Episode: 3007 Samuel Gragg's Unusual Chair.  Today we look at an elastic Chair.

Hi, Spring fans! In this installment, we talk to my friend and Elastic's developer advocate extraordinairre Philip Krenn on the state of logging

Imagination and Strategy in Organizations Michael and Rebecca explored the role of imagination in organizational development, focusing on how it can help teams break free from routine and avoid burnout. Rebecca emphasized the value of developing strategy collaboratively and embedding it into systems so it becomes actionable. Michael shared a personal story about a team exercise that strengthened his relationship with his CEO, showing how facilitation can break down silos and build vulnerability within teams. Proactive Leadership in Volatile Times Rebecca highlighted the importance of facilitated conversations to create shared language and vivid pictures of possible futures. She stressed that leaders must take agency in shaping the future during times of uncertainty. Michael reflected on his leadership experience during the Great Recession, noting how proactive strategies and market exploration were essential. Both agreed that preparation and action are far better than waiting passively for challenges to unfold. Constraints Spark Creative Solutions Rebecca explained how constraints can ignite creativity, comparing children who produce better art with limited supplies to organizations that innovate within boundaries. She pointed out that major failures like the 2008 financial crisis and the 9/11 attacks were tied to a lack of imagination and unpreparedness for unexpected events. Imagination for Effective Planning Michael and Rebecca discussed how imagination can help leaders plan for multiple scenarios, both positive and negative. They emphasized that envisioning different futures calms the nervous system and prepares people for surprises. Michael encouraged leaders to think beyond worst-case scenarios, exploring opportunities for growth and using positive goal-setting to shape desired outcomes. Imagination in Strategic Decision-Making Rebecca emphasized the need to align emotions with rational decision-making and create compelling shared visions that motivate people. She argued that imagination should be treated as a serious, forward-looking tool rather than relying only on traditional approaches that analyze past performance. Imagination not only makes strategy development more effective but also more engaging and enjoyable. Website and Merchandise Rebecca shared details about her work and invited listeners to visit RebeccaSoutherns.com, where they can explore free resources and her "Possibility Packs," merchandise designed to spark imagination. Dr. Rebecca Sutherns – Imagination Strategist for Purpose-Driven Leaders Rebecca Sutherns, Ph.D., is the CEO and Founder of Sage Solutions, where she helps purpose-driven leaders close the gap between what matters most to them and what they actually do. With more than 27 years of global experience as a bestselling author, master facilitator, and coach, Rebecca is known for turning imagination into a strategic advantage. She brings analytical rigor, warm energy, and adaptability to strategy, governance, and decision-making. Her work began with a simple but powerful observation: many leaders stay stuck in past patterns, overlooking new possibilities. She discovered that a “failure of imagination” is often the hidden reason behind team misalignment and even global challenges. Today, she equips Boards and executives to distinguish what is fixed from what is flexible as they shape the future in times of rapid change. Through her ELASTIC framework, Rebecca helps non-profit leaders reimagine their next chapter with creativity and clarity. Whether through strategic planning facilitation or her innovative Possibility Packs, she champions imagination as a learnable skill and a collective practice—helping leaders co-create vivid mental pictures of what's possible and proactively "dent the world."

If we treat the universe as being filled with some kind of elastic solid, can we get any closer to understanding the nature of light and gravity as the product of physical processes, or is there still some deeper principle that needs to be uncovered before we can develop a unified theory of the universe? We dig into mass, light, electricity, and magnetism in context of the elastic Ether with Dr. Chantal Roth.PATREON https://www.patreon.com/c/demystifysciPARADIGM DRIFThttps://demystifysci.com/paradigm-drift-showHOMEBREW MUSIC - Check out our new album!Hard Copies (Vinyl): FREE SHIPPING https://demystifysci-shop.fourthwall.com/products/vinyl-lp-secretary-of-nature-everything-is-so-good-hereStreaming:https://secretaryofnature.bandcamp.com/album/everything-is-so-good-here00:00:00 Introduction to the Podcast & Elastic Ether00:03:15 Mass as Stored Elastic Energy00:10:03 Solitons in a Vibratory Universe00:12:52 Light & Electromagnetism as Elastic Deformations00:19:01 Mechanical Mapping of EM Theory00:19:56 Overview of Charge00:21:57 Charge as Atomic Interactions00:24:45 Battery Function & Charge Transfer00:27:41 Conceptual Models of Charge00:33:20 Spin-1/2 and Charge00:38:21 Atoms & Wave Behavior00:40:38 Atomic Structure via Vibrations00:44:46 Electrons & Quantum Transitions00:47:30 “Golden Rule” & Resonance00:51:00 Probability & Nature of Light Emission00:57:14 Space Expansion: Implications for Light & Matter01:00:16 Space Expansion & Doppler Effect01:03:03 Understanding Electromagnetic Waves01:06:01 Challenges in Physics Conversations01:09:20 Computational Thinking in Physics#electromagnetism , #quantumreality , #mechanicalmodels , #unifiedtheory , #spin , #maxwellequations , #theoreticalphysics , #cosmicexpansion , #atomicstructure , #newphysics MERCH: Rock some DemystifySci gear : https://demystifysci-shop.fourthwall.com/AMAZON: Do your shopping through this link: https://amzn.to/3YyoT98DONATE: https://bit.ly/3wkPqaDSUBSTACK: https://substack.com/@UCqV4_7i9h1_V7hY48eZZSLw@demystifysci RSS: https://anchor.fm/s/2be66934/podcast/rssMAILING LIST: https://bit.ly/3v3kz2S SOCIAL: - Discord: https://discord.gg/MJzKT8CQub- Facebook: https://www.facebook.com/groups/DemystifySci- Instagram: https://www.instagram.com/DemystifySci/- Twitter: https://twitter.com/DemystifySciMUSIC: -Shilo Delay: https://g.co/kgs/oty671

Maintaining consistency across a sprawling codebase is one of the hardest challenges in software engineering. Denis Rechkunov, a Principal Software Engineer at Elastic, joins Robby to share how his team turned consistency into a cultural practice rather than a technical checklist. From managing open source projects with hundreds of contributors to experimenting safely with new patterns, Denis believes maintainability begins with shared ownership, not just clean code.He explains how Elastic introduced automation and linters to improve cohesion without discouraging creativity. Instead of enforcing perfection across the entire system, Denis' team scopes their changes to manageable areas and rewards steady progress over sweeping rewrites. Their annual “On Week” tradition gives engineers space to fix what frustrates them most, showing how small, focused bursts of work can produce big leaps in stability and morale.The conversation also explores the human side of maintainability. Denis recalls early lessons about unclear expectations, the importance of documenting decisions in public pull requests, and how open feedback loops build trust across remote teams. Whether it's stabilizing a flaky CI pipeline or mentoring new engineers, Denis argues that technical excellence thrives when consistency becomes a habit shared by everyone.Episode Highlights[00:01:02] Defining Well-Maintained SoftwareDenis identifies consistency, documentation, testability, and agility as the key ingredients of maintainable systems.[00:02:22] Balancing Standards and AutonomyHow automation and linters help preserve code cohesion while minimizing interpersonal friction.[00:04:08] Experimenting SafelyElastic scopes new patterns to low-risk modules before broader adoption, avoiding mass rewrites.[00:07:19] Incremental CleanupLinters only apply to changed files, helping the team fix issues gradually without overwhelming contributors.[00:08:02] Maintainability as a People ProblemDenis highlights that sustainable systems depend more on culture and mentorship than on architecture.[00:10:13] Lessons from MiscommunicationAn early experience showed the cost of undocumented conventions and unclear onboarding.[00:17:09] Making Space for Technical DebtElastic's engineers dedicate part of each sprint and an annual “On Week” to tackle maintenance work.[00:23:05] Restoring CI ReliabilityDenis shares how the team revived a pipeline with only a 10% success rate by categorizing failures and focusing on data.[00:32:00] Practicing Software ArchaeologyHe stresses the value of documenting discussions in pull requests to avoid historical guesswork later.[00:36:09] Feedback and TrustOpen communication, humility, and mutual feedback loops form the backbone of a maintainable culture.[00:51:00] Embracing Chaos in Open SourceDenis encourages teams to accept a degree of entropy and focus their efforts on user-facing stability.[01:00:00] Security and PrivacyWhy maintainability, trust, and privacy are inseparable pillars of long-term sustainability.[01:01:06] Where to StartInstead of rewriting code, start by cultivating maintainability as a shared value across the team.Resources MentionedElasticgolangci-lintAppSignalThe Caves of Steel by Isaac Asimov — Denis' recommendation inspired Robby to finally pick up a copy and start reading it himself.Denis's Blog – rdner.deDenis on GitHubDenis on MastodonDenis on LinkedInThanks to Our Sponsor!Turn hours of debugging into just minutes! AppSignal is a performance monitoring and error-tracking tool designed for Ruby, Elixir, Python, Node.js, Javascript, and other frameworks.It offers six powerful features with one simple interface, providing developers with real-time insights into the performance and health of web applications.Keep your coding cool and error-free, one line at a time! Use the code maintainable to get a 10% discount for your first year. Check them out! Subscribe to Maintainable on:Apple PodcastsSpotifyOr search "Maintainable" wherever you stream your podcasts.Keep up to date with the Maintainable Podcast by joining the newsletter.

Connect to John Gilroy on LinkedIn   https://www.linkedin.com/in/john-gilroy/ Want to listen to other episodes? www.Federaltechpodcast.com Elastic has been around since 2012 and has been gradually gaining traction in the commercial world. In fact, Elastic has recently signed agreements with Nvidia and Google to improve integration with its distributed search analysis. All this assists with AI search and observability. Today, we sat down with Chris Thompson from Elastic to highlight how commercial success can be applied to the federal world. Looking back at his decades of work with federal agencies, he sees one of the problems in acquisition. In a world of rapid change, it is challenging to acquire technology that can keep pace with the fast pace of change. During the interview, Thompson discusses a recent strategic agreement developed by Elastic working with the GSA and other companies. This streamlines the process of providing technology to federal professionals. This agreement accomplished several tasks at once: >>It leverages the GSA's collective buying power. Rather than negotiating separate prices for dozens of agencies, it has substantial discounts with all the major cloud providers. >>>  It reduces duplication. We know several federal agencies are facing similar tech challenges. Rather than duplicating requirements gathering and testing before making a purchase, the GSA approach eliminates this duplicative process. >>With numerous AI tools flooding the market, this agreement enables the accelerated use of these tools.  >> When you have standardized contracts, enhanced security is typically the result. No contract is perfect, and people who have developed this agreement know it is a living document that can flex and adapt to technical situations as they arise. GSA officials have stated this is an evolving approach, giving it the ability to adapt to innovative technology, new companies, and a rapidly changing cyber threat.    

"You got to remember that you don't own time, it's time that owns you." --Stephen King, "My Pretty Pony" Alan dives into the elastic nature of time this week, a concept he got from a Stephen King short story. He argues that time is totally weird and feels different depending on a person's situation, age, and mood. The Bonus Day: The whole thing started when Alan woke up at 3:30 a.m., convinced it was a work day (Tuesday). Then it hit him: It's Monday. He doesn't work Mondays! It felt like he got an entire day given back to him—a huge, weird, little time-traveling gift. The "Freakout" Factor: He observes that things that are stressful right now—like when his office phones were down for three days—feel like they'll be a nightmare forever. He quickly realized, though, that those things are usually forgotten by next week, proving that "this too shall pass." Time's Sandpaper: He looks back at the big, scary things, like being terrified about becoming a dad or the stress of dental school, and notes that now those sharp edges are all smoothed out. Time has a funny way of making those tough memories almost fond. The "Old Person" Cliché: Now he's the one saying it: "just hold onto these moments." Seeing his oldest son's marching band career wrapping up hit him how fast it all goes. That "blink and you'll miss it" thing is totally real, he says. The Light at the End: On the financial side, time actually works out. Those massive commitments, like the mortgages on his house and office, that felt endless when they started? Mead is finally seeing the finish line. He finds it wild that they eventually just... end. He wraps up by encouraging listeners to think about their own perception of time and remember: whatever you're dealing with, it's going to work out and move on. Some links from the show: "My Pretty Pony" Wikipedia page Join the Very Dental Facebook group using the password "Timmerman," Hornbrook," "Gary," "McWethy," "Papa Randy" or "Lipscomb!" The Very Dental Podcast network is and will remain free to download. If you'd like to support the shows you love at Very Dental then show a little love to the people that support us! -- Crazy Dental has everything you need from cotton rolls to equipment and everything in between and the best prices you'll find anywhere! If you head over to verydentalpodcast.com/crazy and use coupon code “VERYDENTAL10” you'll get another 10% off your order! Go save yourself some money and support the show all at the same time! -- The Wonderist Agency is basically a one stop shop for marketing your practice and your brand. From logo redesign to a full service marketing plan, the folks at Wonderist have you covered! Go check them out at verydentalpodcast.com/wonderist! -- Enova Illumination makes the very best in loupes and headlights, including their new ergonomic angled prism loupes! They also distribute loupe mounted cameras and even the amazing line of Zumax microscopes! If you want to help out the podcast while upping your magnification and headlight game, you need to head over to verydentalpodcast.com/enova to see their whole line of products! -- CAD-Ray offers the best service on a wide variety of digital scanners, printers, mills and even  their very own browser based design software, Clinux! CAD-Ray has been a huge supporter of the Very Dental Podcast Network and I can tell you that you'll get no better service on everything digital dentistry than the folks from CAD-Ray. Go check them out at verydentalpodcast.com/CADRay!

FreePBX Exploit Attempts (CVE-2025-57819) A FreePBX SQL injection vulnerability disclosed in August is being used to execute code on affected systems. https://isc.sans.edu/diary/Exploit%20Against%20FreePBX%20%28CVE-2025-57819%29%20with%20code%20execution./32350 Disrupting Threats Targeting Microsoft Teams Microsoft published a blog post outlining how to better secure Teams. https://www.microsoft.com/en-us/security/blog/2025/10/07/disrupting-threats-targeting-microsoft-teams/ Kibana XSS Patch CVE-2025-25009 Elastic patched a stored XSS vulnerability in Kibana https://discuss.elastic.co/t/kibana-8-18-8-8-19-5-9-0-8-and-9-1-5-security-update-esa-2025-20/382449 QT SVG Vulnerabilities CVE-2025-10728, CVE-2025-10729, The QT group fixed two vulnerabilities in the QT SVG module. One of the vulnerabilities may be used for code execution https://www.qt.io/blog/security-advisory-uncontrolled-recursion-and-use-after-free-vulnerabilities-in-qt-svg-module-impact-qt

In the episode, we sat down with ClickHouse Co-Founder Yury Izrailevsky to unpack how one of the fastest open-source databases in the world became the analytics engine of choice for 2,000 customers including Harvey, Canva, HP, and Supabase. From its Yandex origins to powering AI observability, Yury shares how ClickHouse balances open-source roots, cloud innovation, and a remote-first culture moving at breakneck speed.ClickHouse's Series C valued the company at $6.35B earlier this year, and just yesterday they announced an extension to that round, just months after it was raised. In this episode, we dig into:Origins & Founding StoryClickHouse began as an internal project at Yandex to power a Google Analytics–style platform, focused on performance and scale.Open-sourced in 2016 - rapid global adoption laid the foundation for ClickHouse the company. Yury first discovered ClickHouse while at Google; impressed by its speed, he later co-founded the company in 2021 alongside Aaron Katz (ex-Elastic) and the original creator Alexey Milovidov.Why ClickHouse Stands OutColumn-oriented, open source OLAP database designed for massive-scale analytical processing.Excels in performance, efficiency, and cost - ideal for large data volumes and real-time analytics (and now AI workloads). Architectural choices:Columnar storage = better compression and faster execution.Separation of compute and storage enables elasticity, scalability, and resilience in the cloud.Open Source vs. CloudOpen-source version offers freedom and flexibility.Cloud product delivers much lower total cost of ownership and fully managed experience.Architectural parity between the two ensuring no vendor lock-in for customers. Customers can run the same queries on both; most stay with cloud due to simplicity and cost efficiency.Use Cases & Ecosystem4 main use cases:Real-time analyticsData WarehousingObservability AI / ML WorkloadsCompany Building & CultureFully remote from day one.Prioritized experienced, self-sufficient engineers over early-career hires.Built and launched GA version in less than a year - insane pace of innovation.Innovation & CommunityMonthly release cadence.Hundreds of integrations and connectors.Strong open-source and commercial communityAdvice for FoundersFocus on what matters most Hire mature, independent thinkers.Move fast but maintain quality; ClickHouse Cloud achieved production-grade quality in record time.

A long-enduring myth about money is that we need a flexible or "elastic" currency for the economy to grow. Economist Jonathan Newman joins us to talk about why this has never been true. Be sure to follow Radio Rothbard at https://Mises.org/RadioRothbardRadio Rothbard mugs are available at the Mises Store. Get yours at https://Mises.org/RothMug PROMO CODE: RothPod for 20% off

A long-enduring myth about money is that we need a flexible or "elastic" currency for the economy to grow. Economist Jonathan Newman joins us to talk about why this has never been true. Be sure to follow Radio Rothbard at https://Mises.org/RadioRothbardRadio Rothbard mugs are available at the Mises Store. Get yours at https://Mises.org/RothMug PROMO CODE: RothPod for 20% off

When most people think about blood pressure, they think about a once-a-year reading at a doctor's office. But one measurement on one day doesn't tell you much about your cardiovascular health. Just like a single fasting glucose number doesn't reveal your metabolic state, a one-off blood pressure check is largely meaningless. Blood pressure fluctuates throughout the day based on stress, sleep, exercise, hydration, and countless other factors. And even more important: the cuff on your arm measures brachial pressure — not the central pressure your heart and organs actually experience. That distinction matters. The true risk isn't just the number on a cuff, it's how elastic your arteries are and how much pressure your aorta is under. Elastic vessels absorb the shock of each heartbeat, while stiff ones reflect it back toward the heart and raise central pressure. That's why arterial stiffness is such a strong predictor of cardiovascular risk, especially as we age or when diet and lifestyle accelerate inflammation and plaque buildup. In this episode, I explain how modern devices can go beyond a simple systolic/diastolic reading. Using pulse wave analysis, they can estimate central blood pressure, pulse pressure, augmentation pressure, augmentation index, and oxygen supply-demand balance in the heart muscle. I share some of my own readings — including cases where a cuff reading looked “high” but the deeper markers showed excellent elasticity and low central pressure. It's a reminder that context matters far more than one isolated number. The takeaway is clear: don't let a single reading define your health. Look at patterns over time. Pay attention to central pressure and vessel elasticity. And above all, address the lifestyle drivers that really move the needle — diet, sleep, movement, stress, and balancing electrolytes like sodium and potassium. Elevated blood pressure is not written in your genes; it's usually written in your habits. Learn more:

Today's guest is Dr. Michael Schofield. Mike is a New Zealand sports scientist and track and field coach with a PhD in biomechanics and strength and conditioning. He has coached athletes to Olympic, World Championship, and Commonwealth Games finals in the throws, while also developing national-level sprinters and weightlifters. His strength and conditioning work spans multiple sports, from golf to stand-up paddleboarding. Mike has done substantial research in, and is a subject matter expert in the role of connective tissues in athletic movement and force production. This podcast explores the crucial functions of connective tissue in athletic performance. We examine how tendons, ligaments, and fascia support movement, prevent injuries, and contribute to force production. Mike also disperses exactly what fascia and connective tissue does, and does not do in animal (and human) movement profiles. Through the podcast, Mike reveals the mechanisms of connective tissue and how understanding it can improve training outcomes. Today's episode is brought to you by Hammer Strength. View more podcast episodes at the podcast homepage. (https://www.just-fly-sports.com/podcast-home/) Timestamps 2:10 – The Role of Connective Tissue 5:27 – Exploring Elasticity in Motion 7:25 – Muscle vs. Fascia: A Complex Debate 16:14 – Understanding Strength and Sequencing 23:49 – The Importance of Movement Literacy 36:13 – Fascial Lines and Their Impact 44:31 – Training the Fascial System 49:14 – Functional Training Insights 54:31 – The Role of Balance in Performance 57:26 – Understanding Tendon Stiffness 1:14:04 – Compliance vs. Stiffness in Athleticism 1:18:55 – Training Strategies for Different Athletes Actionable Takeaways 2:10 – The Role of Connective Tissue Key Idea: Connective tissue is more than just passive support—it plays an active role in how force is transferred and movements are sequenced. Actionable Takeaways: Treat connective tissue as a system that adapts to training, not just something that “holds things together.” Prioritize training methods that build elasticity and responsiveness, not just muscle strength. Recognize that resilience often depends on connective tissue health more than raw muscular output. 5:27 – Exploring Elasticity in Motion Key Idea: Elasticity allows athletes to move with efficiency and rhythm, reducing the need for constant muscular effort. Actionable Takeaways: Integrate bouncing, skipping, and plyometric variations to sharpen elastic return. Train for rhythm and timing, not just force—elastic qualities emerge from how energy is recycled. Monitor whether athletes rely too much on muscle and not enough on elastic recoil. 7:25 – Muscle vs. Fascia: A Complex Debate Key Idea: Muscles and fascia work together, but fascia often dictates how well force is transmitted through the body. Actionable Takeaways: Don't train muscle in isolation—consider the connective tissue pathways that carry the load. Include multi-planar, whole-chain exercises that respect how fascia links segments. Shift perspective: strength is more than hypertrophy; it's about integration across systems. 16:14 – Understanding Strength and Sequencing Key Idea: True strength is about sequencing—how joints, tissues, and muscles fire in the right order. Heavy lifting too soon can actually disrupt this process. Actionable Takeaways: Build foundational movement skill before layering on maximal loads. Use exercises that emphasize timing and rhythm, not just raw output. Ask: is this athlete strong because they're sequenced, or are they muscling through inefficiency? 23:49 – The Importance of Movement Literacy Key Idea: Movement literacy—the ability to explore, coordinate, and adapt—is a prerequisite for higher-level strength. Actionable Takeaways: Encourage athletes to explore different movement tasks, not just rehearsed drills.

A bumper crop of new and improved things for you to take advantage of.

Humans wiped out by 2040, Okta, Elastic, Bad Bots, Berserk Bear, Siemens, Philip K. Dick, Aaran Leyland, and More, on this edition of the Security Weekly News. Visit https://www.securityweekly.com/swn for all the latest episodes! Show Notes: https://securityweekly.com/swn-505

HR software giant Workday discloses a data breach. Researchers uncover a zero-day in Elastic's EDR software. Ghost-tapping is an emerging fraud technique where cybercriminals use NFC relay attacks to exploit stolen payment card data. Germany may be on a path to ban ad blockers. A security researcher documents multiple serious flaws in McDonald's systems. There's a new open-source framework for testing 5G security flaws. New York's Attorney General sues the banks behind Zelle over fraud allegations. The DOJ charges the alleged Zeppelin ransomware operator and seizes over $2.8 million in cryptocurrency. Tim Starks from CyberScoop discusses the overlooked changes that two Trump executive orders could bring to cybersecurity. Bots build their own echo chambers. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn.CyberWire Guest Today we have Tim Starks from CyberScoop discussing the overlooked changes that two Trump executive orders could bring to cybersecurity. Selected Reading HR giant Workday discloses data breach after Salesforce attack (Bleeping Computer) Researchers report zero-day vulnerability in Elastic Endpoint Detection and Respons Driver that enables system compromise (Beyond Machines) Ghost-Tapping and the Chinese Cybercriminal Retail Fraud Ecosystem (Recorded Future) Is Germany on the Brink of Banning Ad Blockers? User Freedom, Privacy, and Security Is At Risk. (Open Policy & Advocacy) How I Hacked McDonald's (Their Security Contact Was Harder to Find Than Their Secret Sauce Recipe) (bobdahacker) Boffins say tool can sniff 5G traffic, launch 'attacks' without using rogue base stations (The Register) New York claims Zelle's shoddy security enabled a billion dollars in scams  (The Verge) US Seizes $2.8 Million From Zeppelin Ransomware Operator (SecurityWeek) Researchers Made a Social Media Platform Where Every User Was AI. The Bots Ended Up at War (Gizmodo) Audience Survey Complete our annual audience survey before August 31. Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian, Blake, and Richard are back for Episode 578 of the Chasing Tone Podcast - Tascam style pre-amp pedals, the future of guitar gear, and the guys set a new recordBrian open's the episode with a little education on the Tascam 424 sound and the work of Mk.Gee as we take a very brief look at the new release from JHS. Richard is disappointed he didn't guess the teaser riddle and is dazzled by a revelation from the past.Would you watch Ai generated gear review videos?  According to a new report, 9 out of 100 of the biggest growing YouTube channels is generated entirely by Ai and the guys discuss what this means for the future of our industry. This moves on to a discussion about the future of guitar equipment.Brian makes a confession about a potential crime he committed in the past and how the police got called on him. Have you ever built your own amp? Richard mulls it over and Blake tells him about a mutual friend's DIY build.Clarksdale, Brian's shiny trousers, Elastic trickery, COPS, Nickelback...it's all in this week's Chasing Tone!We are on Patreon now too!Support the show (https://www.patreon.com/chasingtonepodcast)Awesome Courses, Merch and DIY mods:https://www.guitarpedalcourse.com/https://www.wamplerdiy.com/Youtube:https://www.youtube.com/@chasingtonepodcastFind us at:https://www.wamplerpedals.com/https://www.instagram.com/WamplerPedals/https://www.facebook.com/groups/wamplerfanpage/Contact us at: podcast@wamplerpedals.comSupport the show

On this Pregame edition of the Calm Down podcast, Erin and Charissa talk about how to break up with a longtime friend, revisit childhood memories from last episode, discuss personal and professional do-overs and giving ultimatums in relationships. Also, what song was playing when Charissa danced with Mick Jagger and more! See omnystudio.com/listener for privacy information.