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The two biggest buzzwords in sales and marketing are ABM and AI. In this interview, Nipul Chokski, VP of Marketing and Lattice Engines cuts through the jargon to talk about how account based marketing and AI improve sales and marketing, and increase revenue. ______________________________________ Predictable Revenue Radio is sponsored by Altify and hosted by Altify CMO Patrick Morrissey.
Host Patrick Morrissey interviews Altify’s Sr. Director of Product Marketing, Nigel Cullington about the results of Altify’s Customer Optimization Benchmark Study. Pat and Nigel discuss the report results which show dramatic shifts underway for companies attempting to drive top-line results. Customer Optimization appears to be the secret sauce for these companies as they look at sales and marketing leadership and execution. Revenue Growth is the top Priority (Optimizing for growth starts with people) Digital Transformation and the rise of AI continue to disrupt the landscape (Trust is in a precipitous decline) Companies are focusing on sales effectiveness to drive revenue (with some limited results) Sales Teams require more investment Win rate is directly tied to deal qualification and forecast accuracy The 29 page report, loaded with graphics and charts is discussed at length. Down load the report here: 2019 RESULTS Customer Revenue Optimization Benchmark Study The research report is reviewed on the Sales Lead Management Today blog and has earned a Recommended Read badge. _______________________________ Predictable Revenue Radio is hosted by Patrick Morrissey and is sponsored by Altify. Altify's CRO applications helps thousands of salespeople, sales leaders and executives achieve sustained customer revenue optimization and sales success.
Success in selling is all about understanding people and problems. But the best of the best take it to another level by delivering exceptional customer experiences. Sunny Bliss joins Predictable Revenue Radio to talk about what exceptional sales and account management looks like, the importance of methodology and how to craft a successful sales presentation. Sunny is Director of Strategic Accounts at New Voice Media, the cloud contact center designed for Salesforce.com. Designed for the needs of sales and support teams, New Voice Media designs solutions to help companies make their customers feel great every time.
In this episode, Predictable Revenue host Patrick Morrissey interviews Aragon Research CEO Jim Lundy about the increasingly important topic of sales enablement. Lundy tells us about the weaknesses and falsehoods that are unknowingly crippling a large number of B2B firms. One thought that you’ll hear again and again is, “And they don’t even know it.” This program is filled with ways to fix what you don’t know is dragging down company revenue. About Jim Lundy: Founder, CEO, and Lead Analyst30 years of industry experienceSilicon Valley, CA Jim Lundy is the founder and CEO of Aragon Research. Jim also serves as the lead analyst for collaboration, mobile, social, content management, and learning. He is also the practice lead for sales and marketing. Jim has over 30 years of technology and management experience as a vendor, user, and analyst. Jim spent 12 years at Gartner, where he formed and led the collaboration and social software research team and also served as a lead analyst for enterprise content management (ECM) and corporate learning. Jim has extensive experience in product strategy, development, and go-to-market plans. Prior to founding Aragon Research, Jim was the VP/general manager of the collaboration business unit at Saba Software. Jim also spent 15 years at Xerox in a variety of software and hardware sales and marketing positions. Jim has a B.S. in finance from Penn State University. About the Show: Predictable Revenue Radio by Altify The only way to unlock sustained growth is to deliver predictable revenue, and that’s the focus on Predictable Revenue Radio. Delivering insights, thought leadership, and best practices on how to improve sales velocity, Predicable Revenue Radio talks to the top B2B sales leaders, sales ops, enablement and marketing execs to help you crack the code to high performance selling. Predictable Revenue Radio brought to you by Altify, the Sales Transformation company. The host is Patrick Morrissey Visit Altify.com today to see how they help accelerate sales performance for some the world’s best sales teams including Autodesk, Comcast, GE, Honeywell, Salesforce, Tableau, and UnitedHealthcare.
Let’s face it, everyone that’s anyone wants to partner with Salesforce. And while Salesforce ties to make to make it easy, there are secrets to make it successful. Our three guests today can help us with the tips and tricks to partnering with the largest CRM company in the world. Salesforce counts 150,000 companies as its customers in 100 countries. The guests are: This episode of Predictable Revenue Radio features a panel of experts including: Alexandra Douglas, Partner Account Director, Salesforce. Kevin Murray, Director of Alliances, Traction on Demand. Helen Joo, VP Alliances, Altify.
For those with a long workout or miles to go before you sleep hike, listen to six programs on the Funnel Radio Channel. Click to hear all programs sequentially. Or click on the program links below to listen to individual 25 minute podcast replays of the live program. These are the Funnel Radio Channel Programs for November 29th, 2018. They are offered sequentially as broadcast. Quite a broadcast day for our 5th Thursday of the month. Patrick Morrissey and Mat Singer kick it off on Predictable Revenue Radio with the topic - Making Sales Enablement Work for 2,000 salespeople. Mari Anne Vanella welcomes Dan Sixsmith on Outstanding Outbound tackling What Sales Leadership is in Denial About. Insights from Leading SMB & CRM Pundit Gene Marks on CRM Radio with host, Paul Petersen. Matt's guest is Gillian Muessig, CEO & Co-Founder Outlines Venture Group @SEOmom Topic: B2B Start-up Sales Lessons, Mistakes & Best Practices. Kyla and John talk about Five Factors Creating Elite Sales Mindsets on Asher Sales Sense. WVU MarComm today closes out with host, Cyndi Greenglass and her guest, Larry Stultz talking about Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC). Join us and listen live or catch replays from any of our shows. 9:00 am Pacific: Predictable Revenue Radio by @Altify with host, Patrick Morrissey @PatMorrissey Guest: Mat SingerTopic: Making Sales Enablement Work for 2,000 Salespeople https://goo.gl/ozSFsP 10:30 am Pacific: Outstanding Outbound by The Vanella Group with host, Mari Anne Vanella @vanellagroup Guest: Dan SixsmithTopic: What sales leadership is in denial about https://goo.gl/fSiqWv 11:00 am Pacific: CRM Radio by GoldMine with host, Paul Petersen @goldminecrm Guest: Gene Marks @genemarks Topic: Insights from Leading SMB & CRM Pundit Gene Marks https://goo.gl/LMDTDh 11:30 am Pacific: Sales Pipeline Radio by @heinzmarketing with host, Matt Heinz Guest: Gillian Muessig, CEO & Co-Founder Outlines Venture Group @SEOmomTopic: B2B Start-up Sales Lessons, Mistakes & Best Practices https://goo.gl/NSRAcg 12:00 pm Pacific: Asher Sales Sense by Asher Sales Strategies with host, John Asher @asherstrategies Guest: Kyla O'ConnellTopic: Five Factors Creating Elite Sales Mindsets https://goo.gl/8EHc4f 12:30 pm Pacific: WVU Marketing Communications Today with host, Cyndi Greenglass @directchick @larrystultz Larry StultzIdeation Techniques, Concept Development and Integrated Marketing Communications (IMC) https://goo.gl/Muf8i2
Sales enablement is important to sales success in the best of times, but in an M&A scenario, strong sales enablement is a critical success factor. Our first episode of Predictable Revenue Radio features an interview with Mat Singer, Sr. Director of Sales Enablement at CenturyLink. Mat takes gives an inside view of what’s required to drive sales execution in a global M&A scenario and shares his tips for success. Tune in LIVE Thursday, October 2 at 9am Pacific or subscribe to catch all the replays. About our guest, Mat Singer Mat Singer is a seasoned sales enablement and operations leader with experience in Telecom, Healthcare, Electronics and more. Part-time author, photographer and adventurer. Singer says, “At CenturyLink, we strive to change the way the world communicates by offering a differentiated digital experience. As the 2nd largest communications provider to global enterprise customers, we solve the increasing demand our customers have for reliable, secure connections while remaining focused on providing a standout customer experience.”With more than 450,000 global route miles of fiber, 100,000 on-net buildings and a client base in 60+ countries, we offer the scale-able network, infrastructure and telecom to help grow and protect your digital network.As the Senior Director of Sales Effectiveness, Singer leads the delivery of sales enablement solutions to his global sales organization. In this role, he gets to use an innovative mindset he has developed through a diverse career background. He has a love of entrepreneurship to develop the tools, processes and support that allow the company's 2,000 sales reps to win more and win faster.
Success in selling is all about understanding people and problems. But the best of the best take it to another level by delivering exceptional customer experiences. Sunny Bliss joins Predictable Revenue Radio to talk about what exceptional in sales and account management looks like, the importance of methodology and how to craft a successful sales presentation. Sunny is Director of Strategic Accounts at New Voice Media, the cloud contact center designed for Salesforce.com. Designed for the needs of sales and support teams, New Voice Media designs solutions to help companies make their customers feel great every time.
Sales enablement is important to sales success in the best of times, but in an M&A scenario, strong sales enablement is a critical success factor. Our first episode of Predictable Revenue Radio features an interview with Mat Singer, Sr. Director of Sales Enablement at CenturyLink. Mat takes gives an inside view of what’s required to drive sales execution in a global M&A scenario and shares his tips for success. Tune in LIVE Thursday, October 2 at 9am Pacific or subscribe to catch all the replays. About our guest, Mat Singer Seasoned sales enablement and operations leader with experience in Telecom, Healthcare, Electronicsand more. Part-time author, photographer and adventurer.