Podcast appearances and mentions of cyndi greenglass

  In this special edition of Marketing Horizons, hosts Ruth Stevens and Cyndi Greenglass review the 2022 marketing trends that are sure to impact marketers this year. Some fads have already faded, but some new ones will continue to disrupt and drive business results throughout 2023. And a bonus: Are you thinking about how to up level your career this year? Ruth Stevens and Cyndi Greenglass also give us a preview of the exciting careers emerging for marketers. WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.    

  Recorded live from the Innovation Center at WVU Reed College of Media, Ruth Stevens and Cyndi Greenglass look at the fascinating marketing trends shared on their podcast over the first half of 2022. Included in the discussion are insights on the complex evolution of the customer experience (CX), the emerging power of Gen X as an audience, the importance of your digital first impression, the future of events, humanizing measurement, and connected TV (CTV). Don't miss this opportunity to catch the highlights of the first half of 2022 and the marketing waves Cyndi and Ruth are riding over the horizon. WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.  

  In this special edition of Marketing Horizons, hosts Ruth Stevens and Cyndi Greenglass review the 2021 marketing trends they believe will have a significant impact on marketers in the year ahead. Some fads have already faded, but some new ones will continue to disrupt and drive business results in 2022. And a bonus: Are you thinking about how to uplevel your career this year? Ruth and Cyndi also give us a preview of the exciting careers emerging for marketers. WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.  

  Chatbot technology in B2B is developing quickly beyond customer experience to becoming an important part of Top of Funnel (TOF) tactics. Join Koen de Witte, Managing Director at Leadfabric, and Drift's exclusive certified partner in Europe, to hear his insights around next-generation Chatbots in the sub-series, Marketing Horizons hosted by Ruth Stevens and Cyndi Greenglass. About our Guest: Koen de Witte is one of the leading martech experts in Europe. He runs a martech services company, Leadfabric, that helps B2B companies across Europe select and install the right marketing technology — CRM, campaign automation — to manage their prospecting and current customer marketing efforts efficiently. Leadfabric also offers full demand gen services to clients — in fact, his was the first full-service B2B demand gen agency in Europe, started in 2008. He’s also a leading expert on chatbot technology, being a certified partner of Drift, one of the leading chatbot providers. WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.  

  The holidays are here and it’s a time of giving. How do marketers plan for this season as they work on fundraising? Leandra Clovis joins us to discuss how she is navigating the giving season in her work as Senior Director, Walk to End Alzheimer’s at the Alzheimer’s Association, Central and North Florida where she manages the development and implementation of peer to peer fundraising campaigns.   About Cyndi's Guest: Leandra Clovis has nearly a decade of experience working with national nonprofit organizations, which she brings to her current role as Senior Director of Walk to End Alzheimer’s for the Alzheimer’s Association in Central and North Florida.  In her current role, she manages the development and implementation of the Central and North Florida Chapter’s peer-to-peer fundraising campaigns, including Walk to End Alzheimer's, The Longest Day (DIY) and RivAlz football games. As the strategic lead for the team, she manages the overall plan to achieve revenue goals by developing communication plans, creating best practices, and coaching staff. She works cross-departmentally to ensure that goals are met collaboratively. Annually, these three fundraising programs are responsible for nearly $2 million dollars in revenue for the Association. Since 2018, her strategies have helped to increase fundraising revenue for the chapter Walk to End Alzheimer’s program by 14%. She currently sits on the Walk National Leadership Council for the Association helping to draft materials and best practices to guide walks nationwide     WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel.     

  What is a product insight? How do we find insights? In today’s conversation, Hannah Gordon, product insights analyst for Airbnb, will dive into why product insights matter, how to find insights and when to use them. Hannah will share tips on how she uses insights in her day-to-day at Airbnb to influence stakeholders and build products to delight users and meet business goals.   About Cyndi's Guest: Hannah Gordon is a mixed methods researcher and a ‘14 graduate from WVU’s IMC program. She is also a graduate from WVU’s Reed College of Media. Hannah has a passion for combining qualitative and quantitative research methods to recognize trends, develop strategies to achieve business goals, influence stakeholders and build products users love. Hannah is currently a product insights analyst at Airbnb, where her research is focused on driving product and policy improvements. Prior to joining Airbnb, she was a research analyst at JustAnswer, where she took a data-driven approach to solving user problems and reducing overhead business costs. Hannah lives in San Francisco with her husband, who is also a WVU graduate.     WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel.     

How do we move forward with in-person meetings safely? During this conversation, we will delve into ways to plan and execute events during the COVID pandemic. What questions should we be asking and what are some things we can all do to ensure safe meetings. Join Heidi Nizowitz, Director of Convention Services at Mandalay Bay, to learn how event planners are overcoming obstacles in today’s environment. WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel.     

  With the changes in digital consumption behaviors and the rise in social justice, how do marketers reach a younger audience while also bringing light to what needs addressed in this critical time? Join Eric SanInocencio, Associate Commissioner of Strategic Digital Media, as he discusses successful tactics used by the ACC and how the industry is addressing social justice in 2020.   About Amy's Guest: Eric SanInocencio joins the Reed College of Media team with over 12 years of social and digital experience, having worked at both the professional and collegiate sporting ranks during his career. He currently serves as the Associate Commissioner for Strategic Digital Media for the Atlantic Coast Conference, where he oversees the league’s digital and social platform, and serves as a liaison to the conference’s members institutions and the ACC Network. Working with the league’s digital teams, the ACC has created numerous long form digital projects that have aired on the linear ACC Network. Prior to joining the ACC, SanInocencio served as the Senior Director of Digital for the NFL’s Houston Texans, where his team was awarded several honors. The Texans became the first team in the NFL to ever win a Shorty For Social Good Award, as they were recognized for their groundbreaking #TexansCare campaign, which encouraged fans of the team to volunteer their time in the Houston community. Upon taking over the Texans’ media channels, the website vaulted from the bottom third of the NFL in major metric categories to the top twenty-five percent.     WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel.     

 COVID-19 has forced marketing teams to rapidly adapt their communication and operational strategies to a work from home environment. With these highly collaborative teams forced to adapt to virtual methods how do they preserve productivity and inspire creativity? Join special guest Xenia Muntean, CEO of Planable, for a discussion about how effective teams are overcoming obstacles and achieving great success in a world of forced innovation and adaption. About Cyndi's guest: Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and the United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She has also published a book – The Manifesto on Content Marketing Teams and has launched her own podcast – People of Marketing. WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel.     

Content marketing is based on research and data management, of course, but then what? Where do our Big Ideas come from? About Cyndi's guest: Larry Stultz, Ph.D., has been on the IMC faculty since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years. He also taught creative campaigns at Atlanta’s Portfolio Center. Prior to entering the teaching phase of his life, he operated design and advertising firms in New Orleans and Atlanta with clients in hospitality and tourism, commercial real estate, corporate communications, health care, and social services. He has served on the board of directors of the Atlanta Ad Club and provides ideation facilitation and consulting services to clients in the southeast. Stultz holds Bachelor of Arts and Master of Arts degrees in Visual Design from Purdue University, and he earned his Ph.D. in Educational Policy: Social Foundations from Georgia State University in 2006. He lives in Sugar Hill, GA on the north side of Atlanta with Tricia, his wife of fifty years. His two daughters, a son-in-law, and four grandsons also live in ATL where they spend a lot of time on youth team sports. Stultz also spends time camping, kayaking, hiking, and fly fishing in North Georgia. WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel.     

Remaining Virtually Relevant: When you’re in the business of producing large scale public gatherings, how do you take everything online? On March 15 the CDC issued guidance related to large events and mass gatherings which specifically included examples like festivals, parades, concerts, and sporting events. That guidance was basically the beginning of the widespread cancellation or postponement of events around the country due to concerns around the spread of the highly infectious COVID-19 virus. In addition to all of the economic, cultural, and psychological impact that this global pandemic is having across the world, it is no less landmark and potentially devastating for the live event industry and its related businesses. So where does that industry go next? What has been the response and the initial impact and where do we go from here? In this podcast, we will discuss how one 65-year-old nonprofit organization that produces live events and is connected to the largest attended single-day sporting event in the world is navigating this new reality, leading with marketing and communications approaches and finding relevance via a virtual landscape. About Cyndi's guest: Mr. Bob Bryant has been Chief Executive Officer and President of 500 Festival Inc since 2013 and is only the 4th person in that position in the 58-year history of the organization. Mr. Bryant is a veteran sports management executive having served as Tournament Director of the ATP Tour BB&T Atlanta Open and in executive positions with the USTA, professional hockey, and the Arena Football League. He managed his own firm, Team Works Marketing Inc. producing and promoting a variety of events including the US Open SmashZone, Cartoon Network Smash Tennis, USA vs. Russia Hockey Exhibitions, ACC vs. Big East Basketball Challenge and the IHL All-Star Game. He also spent five years at Turner Broadcasting and the Cartoon Network, mostly as Vice President of the Off-Channel Commerce department, where he promoted and monetized new animation brands like the Powerpuff Girls and managed NASCAR and tennis-related programs. The 500 Festival produces over 50 events and programs for over 500,000 people annually as it celebrates the heritage and traditions of the Indianapolis 500 race and enriches the lives of the citizens ofIndiana. Marquis events include the OneAmerica 500 Festival Mini-Marathon, the nation’s largest half-marathon race, and the IPL 500 Festival Parade, one of the oldest and most prestigious parades in the country which is broadcast nationally and locally and attended by over 300,000 people.Bryant currently resides in Carmel, Indiana with his wife and three boys. WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel.     

National Geographic was founded in 1888. When its magazine editor first introduced photographs in its monthly publication, 2 board members resigned in protest, saying photos essentially dumbed down the content. But today, National Geographic is the #1 media brand in followers on Instagram. And while magazines are shuttered almost every month, National Geographic’s print version remains on newsstands and is published worldwide in nearly 40 languages. ----more---- National Geographic has come out of its association with Rupert Murdoch and 21 st Century Fox, and now is part of Disney + and the family of ESPN and ABC News. How does this work inside the yellow border? About Cyndi's guest: Jeff Hertrick is Director, Digital Video Operations, National Geographic Partners/The Walt Disney Company. Jeff has over 30 years of award-winning video production experience, including the last 19 years at National Geographic. (2015-2019, under 21 st Century Fox, and for the past year, The Walt Disney Company) He has been responsible for video production - including National Geographic news and magazine digital publishing that appears on its website, YouTube, and re-versioned for other platforms, like Instagram, Facebook, and Snapchat. He has also hired freelancers around the world for short-form video storytelling, and currently works to assure Nat Geo’s digital video archives are preserved and discoverable for worldwide partners and licensees. Past work has included producing for the Nat Geo Channel, Senior Producer for Discovery Science Channel, and news reporting/producing/anchoring/editing at several TV stations (NBC, CBS, Fox affiliates) in Washington, DC, Georgia, Pennsylvania, and West Virginia, where he resides near Shepherdstown. He is also an elected board member of the OAS Federal Credit Union in Washington, DC, has been an adjunct lecturer for the Medill School of Journalism in Washington, and is a 1981 graduate of West Virginia University’s Reed College of Media. WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel.     

The media landscape has increased in complexity and the ability to reach consumers in a variety of different ways. In this podcast, we will look at the different approaches that exist in the industry, the balance of art and science in these approaches and how a blend of these methods can help an advertiser get a clearer picture of how consumers are engaging with your brand. WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel.     

If Google can’t find you, you lose low-hanging fruit; you lose the easier conversions. Marketing expenses are too high, salespeople can’t make quota and the sales forecast fails to predict the future. And all of this is a result of a website that fails in its mission of finding marketing qualified leads.  ----more---- Today’s guest on WVU Marketing Communications Today is Laurie Beasley, co-founder, and president of Beasley Direct and Online Marketing, Inc. She and host, Cyndi Greenglass, will be discussing search engine optimization (SEO) best practices and challenges, including what prompts an SEO audit. After the break, they will dive deeper into Google rankings and what web development teams need to know to get it right, as well as the new requirement for newly registered domains to have mobile-first designed pages.  About Cyndi's guest: LAURIE B. BEASLEY is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA.  _________________________________________ WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel.       

How do we build sustainable relationships with customers today? We communicate genuine value and an enduring message of dependability. This often sounds nice and improbable these days. Authenticity is hardly intuitive, and it is easily missed as we multitask and try to get ahead of the curve. Authenticity is also critically important to breed deep-rooted trust, loyalty, respect and integrity. Being audacious means being intentional and rigorous to the craft of being authentic in how any organization and product is presented to its target market. ----more---- The ‘Audacious Authenticity superpower’ amplifies and accelerates engagement, surpasses goals and drives sustainable impact. It works in private, public and nonprofit sectors, and in legacy institutions as well as start-up ventures. This art form is built on seven tested and proven core competencies that have been refined over 20+ years of practice in the field of grassroots community engagement and education with particular focus on Millennial and GenZ trends. About our guest: Tamara Rebick is the Founder and Chief Experience Officer (CXO) of CORIPHERY Holistic Consulting Solutions, a boutique consulting firm that delivers strategic solutions to the non-profit, education and community/social sectors. An eternal optimist, she advocates for organizational wellness and is passionate about challenging the status quo through “respectful disruption”. Advising executives, educators and community leaders on where are the young people? Tamara consults and advises on strategies connected to participant engagement, organizational capacity-building, and culture design. She believes the key to success is in creating transformative impact through relevant, inclusive and authentic encounters. Merging her passion for experiential education with workplace learning, Tamara speaks on a range of topics and facilitates interactive professional development workshops for audiences ranging from teen through adult. Tamara is also a strategic thought partner and mentor for early, mid and senior-career professionals, many of whom are former students and colleagues.  Leveraging 20+ years in the education sector, Tamara draws on her experience working closely with Millennial and GenZ demographics in formal, experiential and informal settings. Tamara holds an M.Ed in Adult Education and Community Development from the University of Toronto, certificates in Experiential Education, Adaptive Leadership, Coaching and Storytelling for Change, and has been trained in Design Thinking.  ___________________________________________ WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel.     

Most of the discussion about user experience (UX) design is focused on new products, but UX design is actually the link between old and new technology.  In this episode of Marketing Communications Today, Molly Gilmore, the owner of Blue Genes Media, talks about challenges she faces as a UX designer and the technologies associated with it. She’ll discuss the latest UX research and design techniques and what she sees for the future of UX.   ___________________________________________ WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel.     

The host is Cyndi Greenglass and the guest is author, professor, and consultant Susan Jones. There is a continued move toward the integration of direct and digital marketing and the balance of online and offline media.  In this episode, we'll talk about trends in database marketing, and how a creative person can uniquely contribute to the use of insights from the database I also want to touch on the current climate regarding consumer privacy concerns.  ----more---- Talking points include: Many in our industry feel that Direct Marketing is no longer an effective description of the practice of addressable and measurable communications. In fact, I believe that you are an advocate of using “Direct and Digital Marketing”.  Tell me how this had developed and why you feel that this is a better way to describe the industry today. Are traditional media like print, catalogs, and TV are on their way out? Do you believe in the reality of “Omnichannel” or is it still a future aspiration for us marketers? How do your creative skills help you to use information from databases? Can small and medium-sized companies afford to develop and use helpful databases, or is that just for the bigger firms? In Europe, the GDPR mandates went into effect.  Do you see more privacy legislation and regulation coming up in the US as well? With so many firms developing content marketing programs, how can a marketer make sure that their information stands out? About our Guest, Susan Jones: Susan Jones is a tenured, full professor of marketing at Ferris State University in Big Rapids, Michigan, and the principal of Susan K. Jones & Associates. Jones teaches direct marketing, digital marketing, advertising and business-to-business classes at Ferris State. Her practice focuses on corporate training and seminars in direct and interactive marketing, as well as marketing planning, product development and copywriting. Susan has a literal worldwide following with students in United States, as well as South and Central America, Australia, Canada, Mexico, and Europe. Jones has authored or co-authored more than 25 books, has been honored by the Direct Marketing Educational Foundation, the Chicago Association of Direct Marketing, the West Michigan American Marketing Association, the John Caples International Awards, Ferris State University and Northwestern University with prestigious awards both as an educator and as a practitioner. Susan is also a fellow Adjunct Instructor at WVU in the Master of Science in Integrated Marketing Communications and has been selected by students of the University for the prestigious Educator of the Year award.   ___________________________________________ WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel.     

Integrated Marketing Communications is a field that requires us to succeed in conceptual thinking andstrategy development. How does that lead us into campaign development in IMC615? ----more---- The Digital Space: With all the varied media selections, outlets, platforms, and emerging messaging and communicationsavenues, how are we to create marketing campaigns that will have an impact on the target audience? Integrated Marketing Communications (IMC) What are we learning about the basic idea behind our program, Integrated Marketing Communicationshere in the Reed College of Media at West Virginia University? How do we make sure our conceptualthinking addresses contemporary needs? This is part two of an earlier interview Larry did with Cyndi Greenglass. You can listen to the first part here. About our guest: Larry Stultz, Ph.D., has been on the IMC faculty since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years. Prior to entering the teaching phase of his life, he operated design and advertising firms in New Orleans and Atlanta with clients in hospitality and tourism, commercial real estate, corporate communications, health care, and social services. He has served on the board of directors of the Atlanta Ad Club and provides ideation facilitation and consulting services to clients in the southeast. Stultz holds Bachelor of Arts and Master of Arts degrees in Visual Design from Purdue University, and he earned his Ph.D. in Educational Policy: Social Foundations from Georgia State University in 2006. Stultz is the winner of the 2010 Golden Quill Teaching Award.

Today’s guest on WVU Marketing Communications Today is Laurie Beasley, co-founder, and president of Beasley Direct and Online Marketing, Inc. She and host, Cyndi Greenglass, will be discussing search engine optimization (SEO) best practices and challenges, including what prompts an SEO audit. After the break, they will dive deeper into Google rankings and what web development teams need to know to get it right, as well as the new requirement for newly registered domains to have mobile-first designed pages.  About Cyndi's guest: LAURIE B. BEASLEY is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA.

Today’s guest on WVU Marketing Communications Today is Laurie Beasley, co-founder, and president of Beasley Direct and Online Marketing, Inc. She and host, Cyndi Greenglass, will be discussing search engine optimization (SEO) best practices and challenges, including what prompts an SEO audit. After the break, they will dive deeper into Google rankings and what web development teams need to know to get it right, as well as the new requirement for newly registered domains to have mobile-first designed pages.  ----more---- About Cyndi's guest: LAURIE B. BEASLEY is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA.  _________________________________________ WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel.     

  In the years since the autism diagnosis rate has skyrocketed to breathtaking heights, the worlds of sports and autism have bonded for a strong, symbiotic relationship. ----more---- In this program, Keith Green, who founded the Autism MVP Foundation talks about his story as sports marketer, whose sports companies supported autism fundraising and also as a father with a child in the autism spectrum. Keith said in SportsMD.com: “Sports… is a near-universal bond. Couple those factors with a disorder that can be hard to describe and understand, has no cure, can be difficult to manage for educators, therapists, and caregivers, and affects those diagnosed in a multitude of ways for their lifetimes, then it’s easy to see how a bond between sports and autism has formed and thrived.” In the episode host, Cyndi Greenglass and her guest, Keith Green will discuss: April is Autism Awareness Month- what exactly is autism and why is awareness of the disorder so important? Keith’s personal journey and the family’s experience with autism. How sports play a part in learning more about the disorder. Who are some of the teams, athletes and organizations involved with autism? The resources families can utilize if they suspect they have a child with autism. A bit about the Autism MVP Foundation and upcoming activities. About our guest: Accomplished marketing communications pro; dynamic speaker, storyteller, teacher, and mentor. Non-profit founder and leader. From the hardwood of the NBA with the Philadelphia 76ers to the asphalt racetracks of NASCAR with Richmond Raceway to the inspiring stories behind the world’s superlatives with Guinness World Records, Keith Green has more than two decades of sports and entertainment-focused integrated marketing communications experience. Keith is also an accomplished speaker, presenter, and storyteller has shared his experience at dozens of conferences and with many organizations, including Digital Marketing World Forum, SXSW, PRSA, PRSSA, ANA, Youth Marketing Summit, Brand Film Festival, and many others. In 2015, Keith expanded his PR, marketing, community relations, and sales experience to include the role of a non-profit founder and leader when he formed the Autism MVP Foundation. The all-volunteer non-profit, which was inspired by Keith’s son and the educators and therapists who have helped make a difference in his family’s life, is dedicated to increasing the number and quality of autism-focused educators. The foundation’s programs include a groundbreaking training program for teachers and paraprofessionals, and a scholarship initiative for graduate students who are committed to pursuing a career to improve educational, social and life skill outcomes for individuals who have autism. Both programs are currently affiliated with Monmouth University. His experience working with universities also includes more than 10 years of experience as an adjunct faculty member. He has taught sports PR and marketing classes to graduate and undergraduate students at Virginia Commonwealth University, Virginia State University, Utah Valley University and the University of Phoenix. Keith is a proud, two-time graduate of Temple University where he sharpened his writing skills as an undergraduate journalism major. Three years after graduating and while working full-time for the Philadelphia 76ers, he returned to Temple and later received his M.Ed. in sports administration and recreation. Keith lives in New Jersey with his wife Donna and their son, Gavin. When he's not cheering on his favorite Philadelphia sports teams, including his beloved Temple Owls, he can be found playing golf, cooking and spending time with his family on the New Jersey beaches.

A solid community marketing plan is an important tool for any marketer. It allows you to create a network of consumers that want to engage with your product and it organically exposes your brand in a way that feels authentic. ----more---- If you are moving to a data-driven marketing strategy for your brand, how do define success with community engagement? The challenge for marketers is to focus on the data that matters while demonstrating the bottom-line results for the brand. In this podcast, we’ll discuss how community marketing can evolve to include some core principals of a data-marketing strategy. This episode is hosted by Cyndi Greenglass. ----more---- About our guest, Josh Wilson: Josh Wilson is a data-driven marketing executive for community-focused financial institutions. He currently serves as Vice President of Marketing for Whitefish Credit Union, the largest credit union in Montana. Josh is passionate about combining data-driven marketing strategies with authentic content to provide measurable success. Josh holds a master’s degree in Data Marketing Communications from West Virginia University and completed his undergraduate at Chapman University.  Over the course of his career, Josh has held positions in marketing, finance, and government. His work has received awards from the Marketing Association of Credit Unions and the Credit Union National Association. Josh believes community engagement is essential to success. He has served on various volunteer boards, including at an at-risk youth shelter and a regional chamber of commerce, and he is a past elected official.

Ohio Crime Tracker journalist, Angela An, reveals how data exposes real, and sometimes very different stories.   Everyone has a story. You just need to know where to look to find a good one. Today the news viewer is inundated with click-bait, push alerts, infographics, and snappy headlines. The challenge for journalists today is to engage viewers to watch, read, or listen to a story where they can spend more than 30-seconds digesting the information. ----more---- In this podcast, we will hear how data gathering is used specifically with WBNS 10TV’s CrimeTracker 10 franchise. Our guest is morning news anchor, Angela An and our host is Cyndi Greenglass. More about Angela An Weekday morning news anchor starting at 4:25 a.m. A 6-time Emmy award winning journalist and anchor with more than 20 years of experience in medium to major markets. A great story teller with international experience reporting and compelling live news reporting. Lead reporter for CrimeTracker 10 franchise focusing on crime trends and analysis. Recipient of several major awards including recognition from the National Academy of Television Arts and Sciences, Associated Press, Society of Professional Journalists, etc. Specialties: News anchor, live television host, producer, writer, crime analysis, professional emcee, strategic communicator, public relations, non-profit experience, corporate social media and responsibility.  

Everyone has a story.  You just need to know where to look to find a good one. Today the news viewer is inundated with click-bait, push alerts, infographics, and snappy headlines. The challenge for journalists today is to engage viewers to watch, read, or listen to a story where they can spend more than 30-seconds digesting the information. In this podcast, we will hear how data gathering is used specifically with WBNS 10TV’s CrimeTracker 10 franchise. Our guest is morning news anchor, Angela An and our host is Cyndi Greenglass.  

For those with a long workout or miles to go before you sleep hike, listen to six programs on the Funnel Radio Channel.  Click to hear all programs sequentially.  Or click on the program links below to listen to individual 25 minute podcast replays of the live program.   These are the Funnel Radio Channel Programs for November 29th, 2018.  They are offered sequentially as broadcast.     Quite a broadcast day for our 5th Thursday of the month.  Patrick Morrissey and Mat Singer kick it off on Predictable Revenue Radio with the topic - Making Sales Enablement Work for 2,000 salespeople. Mari Anne Vanella welcomes Dan Sixsmith on Outstanding Outbound tackling What Sales Leadership is in Denial About. Insights from Leading SMB & CRM Pundit Gene Marks on CRM Radio with host, Paul Petersen. Matt's guest is Gillian Muessig, CEO & Co-Founder Outlines Venture Group  @SEOmom Topic: B2B Start-up Sales Lessons, Mistakes & Best Practices. Kyla and John talk about Five Factors Creating Elite Sales Mindsets on Asher Sales Sense. WVU MarComm today closes out with host, Cyndi Greenglass and her guest, Larry Stultz talking about Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC). Join us and listen live or catch replays from any of our shows. 9:00 am Pacific: Predictable Revenue Radio by @Altify with host, Patrick Morrissey @PatMorrissey Guest: Mat SingerTopic: Making Sales Enablement Work for 2,000 Salespeople https://goo.gl/ozSFsP 10:30 am Pacific: Outstanding Outbound by The Vanella Group with host, Mari Anne Vanella @vanellagroup Guest: Dan SixsmithTopic: What sales leadership is in denial about https://goo.gl/fSiqWv 11:00 am Pacific: CRM Radio by GoldMine with host, Paul Petersen @goldminecrm Guest: Gene Marks @genemarks Topic: Insights from Leading SMB & CRM Pundit Gene Marks https://goo.gl/LMDTDh 11:30 am Pacific: Sales Pipeline Radio by @heinzmarketing with host, Matt Heinz Guest: Gillian Muessig, CEO & Co-Founder Outlines Venture Group  @SEOmomTopic: B2B Start-up Sales Lessons, Mistakes & Best Practices https://goo.gl/NSRAcg 12:00 pm Pacific: Asher Sales Sense by Asher Sales Strategies with host, John Asher @asherstrategies Guest: Kyla O'ConnellTopic: Five Factors Creating Elite Sales Mindsets https://goo.gl/8EHc4f 12:30 pm Pacific: WVU Marketing Communications Today with host, Cyndi Greenglass @directchick @larrystultz Larry StultzIdeation Techniques, Concept Development and Integrated Marketing Communications (IMC) https://goo.gl/Muf8i2

Today host, Cyndi Greenglass welcomes Larry Stultz. Some of what they are covering in this episode includes defining what is “creativity” in advertising and marketing. Are there any dependable creative thinking triggers and inspiration techniques? ----more---- Is there a specific formula, and process that seem to inspire the ability to be creative in advertising and marketing? Are there any formula or specific message making techniques that work in advertising and marketing? With all the varied media selections, outlets, platforms, and emerging messaging and communications avenues, how are we to create marketing campaigns that will have an impact on the target audience? Join us LIVE Thursday, 11/29, 12:30 pm Pacific. About our Guest: Larry Stultz, Ph.D., has been on the IMC faculty since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years. Prior to entering the teaching phase of his life, he operated design and advertising firms in New Orleans and Atlanta with clients in hospitality and tourism, commercial real estate, corporate communications, health care and social services. He has served on the board of directors of the Atlanta Ad Club and provides ideation facilitation and consulting services to clients in the southeast. Stultz holds Bachelor of Arts and Master of Arts degrees in Visual Design from Purdue University, and he earned his Ph.D. in Educational Policy: Social Foundations from Georgia State University in 2006. Stultz is the winner of the 2010 Golden Quill Teaching Award.

In our efforts to measure everything, some marketers believe social media metrics are evasive enough to not even try to measure the results.  ----more---- And yet our guest, Keith Quesenberry, says that metrics are simply standards of measurement by which efficiency, performance, or progress can be assessed. He also believes that in social media things can get complicated quickly due to the amount of data and number of options related to what can be collected, and where. In this podcast, we cover the basics of collecting social media data, tracking social media metrics, and identifying KPIs (key performance indicators). We will also consider how to link social media actions to business goals and marketing objectives for social measurement and optimization. This episode's host is Cyndi Greenglass. Some of the talking points will include: Is there a simple way to link social media metrics to business and/or marketing objectives? What else should we as marketers be thinking about when it comes to social metrics? What is the biggest mistake marketers still make with social media metrics? About Keith Quesenberry Author of "Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution. As a marketing professor, he brought 17 years marketing and advertising experience working on marketing campaigns for large, international Fortune 500 companies to entrepreneurial startups. At Messiah College, Johns Hopkins, West Virginia, and Temple Universities, he taught, lead and developed multiple marketing, digital marketing, social media, IMC and advertising courses. Keith pulls from his professional experience, and the latest theory and research, and uses interactive methods to inspire and prepare future leaders in today's fast-paced, innovation-driven business environment. Quesenberry is also active in academic research with published journal articles, workshops and presentations at academic conferences AAA and AEJMC, and professional conferences PRSSA and IMC INTEGRATE. He has published research in Advertising Age Research Reports, International Journal of Integrated Marketing Communications, Journal of Marketing Theory and Practice, and Journal of Current Issues & Research in Advertising. Keith also appeared on/was quoted in MSNBC TV http://on.msnbc.com/1uwfUEH, NPR radio, Harvard Business Review, New York Times, The New Yorker, International Business Times, Forbes, MSN Money, MSN, Fox News, Fox Business, Variety, Entrepreneur Magazine, Baltimore Sun, Yahoo News, and international AFP stories.Keith is a contributing author to Harvard Business Review, Time, Entrepreneur.com, SocialMediaExaminer.com and MarketingProfs.com.Keith holds Hootsuite Pro and HubSpot Inbound Certifications, and is a HootSuite and HubSpot education partner. More on Social Media you may also like: Why Every Business Needs a Social Media Policy Before You Get Fined by the FTC! Emerging Social Media Trends Because of Data - Emerick & Greenglass

Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and budgets. Math metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter? ----more---- Why it Matters: In our focus on big data and data science, have we dehumanized marketing? This episode talks with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your social presence and infuses the soul of marketing.   Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and our budgets. Today we talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your social presence and infuses the soul of marketing.   To the point in 3 Minutes Does awareness, engagement and loyalty no longer matter? Emerick & Greenglass   OUR GUEST – SUSAN EMERICK Susan is the Principal and founder of Brands Rising, where she works with Fortune 100 companies, providing expertise in strategy, engagement and measurement methods. A passionate data-driven marketing change agent, Susan Emerick has navigated the evolution of internet marketing since its inception. An early pioneer in digital and social networking for business, she was instrumental in creating IBM’s social insights practice to continuously apply social listening insights to marketing planning and engagement strategies. As a result, IBM was awarded the 2010 SAMMY (Social Advertising, Media and Marketing) for Best Socialized Business. Susan has served on several advisory boards and she is the author and co-author of several books including “The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media” - a must read for anyone striving to build brand advocacy. Susan is also part of the exemplary WVU faculty as an online adjunct instructor in their Masters of Science DMC program. YOUR HOST CYNDI GREENGLASS Cyndi W. Greenglass is a founding partner and Senior Vice President Strategic Solutions at Diamond Communication Solutions, a data driven communications firm specializing in Healthcare, Financial Services and direct response solutions. Cyndi is delighted to be part of the WVU faculty as an online adjunct instructor in their Masters of Science DMC program.   _______________________________________________________ ABOUT WVU Marketing Communications Today Radio WVU Marketing Communications Today, a syndicated show that is at the intersection of data-driven decision making and marketing practice. Each week we will highlight an emerging or current trend impacting marketers today. Hosted by Cyndi Greenglass, our inaugural faculty member in the Masters of Science DMC Program, we will hear from leading professionals who blend the academics and practice of data-driven marketing today.

WVU Marketing Communications hosts Cyndi Greenglass and Mathew Cummings will interview faculty at the INTEGRATEconference offered by the WVU Reed College of Media. INTEGRATE has  hundreds of current and emerging thought leaders attending each year to share the latest trends and best practices shaping the IMC world. ----more---- INTEGRATE focuses on the latest trends shaping our fast-evolving industry. Speakers cover emerging subjects like data-driven marketing decision-making, how virtual reality changes the ways we can engage target audiences, or diversity and inclusion in the IMC world, as well as industry-shifting campaigns that change how consumers feel about the brands they prefer and content marketing strategies that can be applied to both large brands, as well as entrepreneurial start-ups.

Today we will discuss the continued move toward the integration of direct and digital marketing and the balance of online and offline media focused on the consumer.  We'll talk about trends in database marketing, and how a creative person can uniquely contribute to the use of insights from the database I also want to touch on the current climate regarding consumer privacy concerns. Host is Cyndi Greenglass. ----more---- Talking points include: Many in our industry feel that Direct Marketing is no longer an effective description for the practice of addressable and measurable communications. In fact, I believe that you are an advocate of using “Direct and Digital Marketing”.  Tell me how this had developed and why you feel that this is a better way to describe the industry today. So, with digital marketing coming on so strong, should we start planning the funerals and eulogies for traditional media like print, catalogs and TV are on their way out? Do you believe in the reality of “Omni channel” or is it still a future aspiration for us marketers? How do your creative skills help you to use information from databases? Much of database marketing sounds pretty complex and possibly quite expensive.  Can small and medium-sized companies afford to develop and use helpful databases, or is that just for the bigger firms? There is much concern in today’s world about personal privacy.  In Europe, the new GDPR mandates went into effect a few weeks ago.  Do you see more privacy legislation and regulation coming up in the US as well? Content Marketing is another hot topic in the direct and digital world these days. With so many firms developing content marketing programs, how can a marketer make sure that their information stands out? About our guest, Susan Jones: Susan Jones is a tenured, full professor of marketing at Ferris State University in Big Rapids, Michigan, and the principal of Susan K. Jones & Associates. Jones teaches direct marketing, digital marketing, advertising and business-to-business classes at Ferris State. Her practice focuses on corporate training and seminars in direct and interactive marketing, as well as marketing planning, product development and copy writing. Susan has a literal worldwide following with students in United States, as well as South and Central America, Australia, Canada, Mexico and Europe. Susan has authored or co-authored more than 25 books, has been honored by the Direct Marketing Educational Foundation, the Chicago Association of Direct Marketing, the West Michigan American Marketing Association, the John Caples International Awards, Ferris State University and Northwestern University with prestigious awards both as an educator and as a practitioner. Susan is also a fellow Adjunct Instructor at WVU in the Master of Science in Integrated Marketing Communications and has been selected by students of the University for the prestigious Educator of the Year award.

  Metrics are simply standards of measurement by which efficiency, performance, or progress can be assessed. Yet in social media it can get complicated quickly with amount of data and options of what can be collected and where. In this podcast, we will cover the basics of collecting social media data, tracking social media metrics and identifying KPIs (key performance indicators). We will also consider how to link social media actions to business goals and marketing objectives for social measurement and optimization. This episode's host is Cyndi Greenglass. Some of the talking points will include: Is there a simple way to link social media metrics to business and/or marketing objectives? What else should we as marketers be thinking about when it comes to social metrics? What is the biggest mistake marketers still make with social media metrics?

Brands, business leaders, and marketers ignore this new cohort at their own peril. Generation Z, aged 8 to 23, is now America’s fastest-growing demographic, representing 25%+ of Americans.  That makes them bigger than the Baby Boomers, and even bigger than the Millennial generation.  Despite the fact that Gen Z is made up of such young consumers, it is already an important cohort that is making its presence felt across brands, culture and advertising. ----more---- While many of us have been distracted by the Millennial generation, today we turn our focus to Gen Zers to learn some surprising truths about their attitudes and behaviors, and why ignoring them will be a big mistake for marketers. Our guest today will be Patti Girardi, colleague, author and renowned thought leader in generational marketing. Host is Cyndi Greenglass. Patti Girardi Patti Girardi is an author, speaker and longstanding contributor to the IMC and DMC programs at West Virginia University's Reed College of Media. She is a recognized thought leader in marketing to Millennials and Generation Z. Previously, Patti served as VP, Marketing for Chartwells, the college dining division of global foodservice giant Compass Group. In this role, Patti led Chartwells’ industry-leading rebrand from “Eat. Learn. Live.” to “Where Hungry Minds Gather,” addressing the unique attributes of Generation Z. Patti previously served as VP, Sales & Marketing for Fox Cable Networks. She began her marketing career with Cox Communications, where she held a number of field and corporate marketing positions. Girardi graduated valedictorian from Trinity College with a Bachelor of Arts in Economics and also holds a Master of Business Administration from Harvard University. 

From the program entitled, Is "Data-Driven" the Buzz Kill for Marketing" with Susan Emerick and Cyndi Greenglass, we have a 3.25 minute segment that just addresses what Susan as an industry pioneer sees as emerging social media trends for the use of data.   ----more---- You can hear the full 22 minute interview here:  Is “data-driven” the buzz kill for marketing? Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and our budgets. Today we talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your social presence and infuses the soul of marketing.   YOUR HOST CYNDI GREENGLASS Cyndi W. Greenglass is a founding partner and Senior Vice President Strategic Solutions at Diamond Communication Solutions, a data driven communications firm specializing in Healthcare, Financial Services and direct response solutions. Cyndi is delighted to be part of the WVU faculty as an online adjunct instructor in their Masters of Science DMC program. OUR GUEST – SUSAN EMERICK Susan is the Principal and founder of Brands Rising, where she works with Fortune 100 companies, providing expertise in strategy, engagement and measurement methods. A passionate data-driven marketing change agent, Susan Emerick has navigated the evolution of internet marketing since its inception. An early pioneer in digital and social networking for business, she was instrumental in creating IBM’s social insights practice to continuously apply social listening insights to marketing planning and engagement strategies. As a result, IBM was awarded the 2010 SAMMY (Social Advertising, Media and Marketing) for Best Socialized Business. Susan has served on several advisory boards and she is the author and co-author of several books including “The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media” - a must read for anyone striving to build brand advocacy. Susan is also part of the exemplary WVU faculty as an online adjunct instructor in their Masters of Science DMC program. _______________________________________________________ ABOUT WVU Marketing Communications Today Radio WVU Marketing Communications Today, a syndicated show that is at the intersection of data-driven decision making and marketing practice. Each week we will highlight an emerging or current trend impacting marketers today. Hosted by Cyndi Greenglass, our inaugural faculty member in the Masters of Science DMC Program, we will hear from leading professionals who blend the academics and practice of data-driven marketing today.