Podcasts about so tomorrow

What’s it take to make a ketone?   Jody:  OK, so what’s up.  Last night at dinner I saw you guys order the exact same food, painstakingly divide up the olives and cheese and pickles on the charcuterie board, and then 50:50 split a dessert.  And you’ve been pricking your fingers and testing your blood. I know you’re both super weirdos, but I feel like there’s something more going on. Matt:  You caught us.  So, we have a hypothesis about how we each metabolize ketones differently based on our genetics, and we’re doing a controlled 40 hour experiment where we eat the exact same calories, do the exact same workouts, sleep the same, and basically compare our BHB levels before and after exogenous ketones and also after a workout to look at utilization. Jody:  Oh. that’s like one of the least weird things I’ve seen you guys do, but I do think I’d like to hear more.   Intro music [1:33 -3:17] Mike: Matt and I have been obsessed about ketones for some time now. First, we were both playing around with ketogenic diets. Actually, I did my first ketogenic diet back in 1998. Lost like 50 pounds, then immediately put 70 back on when I went back to carbs. But then after I got healthy, we both started playing around with ketosis, for its health benefits, not diet. Matt: Yeah, a lot of people believe that ketones are the glue that hold together the fabric of longevity. Weather that’s true or not remains to be seen, but we at least know that ketones, specifically BHB has a host of beneficial effects for overall health. Alot which mimic calorie restriction. Mike: Calorie restriction has been shown to extend lifespan in a host of animals. It does this through a reduction in the insulin and the growth hormone/IGF-1 axis which eventually leads to more FOXO proteins in the nucleus and an upregulation of antioxidant production by the cell. Ketones do the same thing generally, we think by inhibition of histone deacetylases that repress transcription of the FOXO3a gene - allowing for more antioxidant production, but because ketones also directly reduce blood glucose and igf, they also affect the GH/IGF axis. In fact, it may have been the presence of ketone bodies during calorie restriction all along that lead to an increase in lifespan. (1) [3:17-5:15] Matt: Ketones, administered exogenously in non-human studies have been shown to extend lifespan as well, suggesting they ketones independently have an effect on lifespan, without the need for starvation or a ketogenic diet.   Jody: what are you guys even talking about? I thought we were going to talk about your stupid dieting crap you’re always texting me about. Mike: Sorry man, maybe we jumped the gun. Matt and I just get so excited about ketones. I can’t help but get to talking about it in depth. Jody: Yeah, ketones and everything else on this podcast. Alright so the other day I get the text from you with a picture of a blood ketone device and the number 1.9 on it, along with a text saying 24 hour fast + hard bike ride. I could tell you were super proud of yourself, but honestly, I have no clue what youre talking about.  I mean, I’m super proud about your fast bike, but that’s not groundbreaking. I remember talking a little bit about ketones in the fasting podcast, what are you doing with monitoring your ketones and why? Matt: Well, as we got into in the beginning, Ketones appear to function as cellular signals which in essence may prolong lifespan. Mike: Yeah basically independent of their effect on metabolism and the reduced oxidative stress associated with using fats instead of sugar for cellular energy, they also function on a molecular level to activate portions of your genome to promote longevity through transcription of FOXO3 gene which leads to production of things like superoxide dismutase and glutathione. Two huge players in the antioxidant world. Basically histone deacetaylaces block FOXO3 and BHB blocks these deacetylates. [5:15-7:48] Jody: there you go again. Can we do this with less biochem and more bro? Matt: Sure, circulating ketones may be the reason calorie restriction works. I’d like to live forever, therefore, I want ketones in my blood. Jody: So just go into ketosis, cool podcast over….. Mike: Hold up, let’s be honest. Ketosis is pretty tough for most people. I’d say the minority, like 2%, can stay in ketosis all the time. In fact I don’t personally know anyone who has stayed in ketosis for more than a few years without at least cycling some. So the question Matt and I keep playing with is:   Can we increase our daily ketone value though time restricted eating? How does exercise and fasting affect our ketone levels? Do exogenous ketones have the same effect as endogenous. Meaning, can we just chug a $90 ketone ester drink everyday and get the same metabolic and cellular signaling effects?   Jody: Finally 15 min into the podcast to tell me what we’re talking about.   Matt: Yeah, this is super cool. So Mike and I have been playing around with blood ketone monitors. Basically a glucose monitor like where you prick your finger and get a value for your blood ketones. The number will usually be in the 0-3 mmol/L although some people in deep ketosis can crank it up to 5. Jody: Right, I’m familiar with this to some degree. But I thought you had to be on a ketogenic diet for like 3 days to really drop into ketosis. Mike: Ketosis is the body’s response to starvation. You can dip into mild ketosis pretty quickly through combining a relatively low carb diet at baseline, fasting, and throwing in some exercise to help deplete your glycogen stores early. Matt: Yeah Valter Longo’s work on the FMD is  basically doing the same thing, just over a longer period of time. Granted, what we’re talking about is bigger shock to the system, but it’s also a lot faster Mike: yeah and we think, could put you into a spot of ketone production, histone acetylation, FOXO3 activation, and mTOR inhibition much quicker. Jody: Right, what data do you have to support that. Matt: 0% [7:48-10:30] Mike: Yeah, let's be clear here, there is no data to support this, kinda. Well actually, now that I think about it there is some mouse data. This study in SCIENCE, yes I said SCIENCE from 2011 showed that fasting, CR and the administration of exogenous ketones to human and mouse tissue decreased histone deacetylase activity. IN human kidney cells treated with bHB levels as low as 1 mmol, with an almost linear relationship. Meaning the higher the ketones, the higher to blockage and the more advantage.   Next they tested the theory on live mice through fasting 24 hours (about the equivalent of 3 days for humans) a CR diet, and also with exogenous ketone administration. They found ketone levels of 1.5 with 24 hour fast, 0.6 with CR and 1.2 with exogenous ketones. All levels and methods of increasing bhb at the cellular level lead to histone deacetylation, as well as FOXO3 activation and in this study even helped protect kidney cells from oxidative stress.     Jody: So, what are those empty bottles over on the counter?  I feel like they’re relevant to this discussion. Matt: Yep.  That’s 2 25g bottles of ketone esters.    Jody: Seriously, sign me up so basically anyway I can get ketones in my body is the way to go? Mike: According to this study, I don’t really see a downside. Although there is some evidence that people like me, with PPARalpha mutations may have increased cholesterol production in the face of circulating ketone bodies. I’ve been enacting my plan for some time now, with pretty regular ketone production and exogenous ingestion, and haven’t seen a big spike in cholesterol. --Personal test N of 1. Matt: This is super interesting, because I can’t get my ketones as high as you. If I fast all day, workout, and ingest exogenous ketones, I’m maybe at like 1.2. Not the 1.9 you’re getting. Mike: Yeah could be my cells just aren’t as good at utilizing ketones. In which case, that could make for some pretty nice advantages assuming they still have the histone deacetylase activity. Wow we are way off topic now, and in the realm of fake science. Let’s get back to the pseudo science instead.   [10:30-16:00]   Discussion of previous day foods and results   Jody: Yep, Matt, tell me how you do this, whats the protocol. [16:00-22:11] Matt: So i’ve told you how I eat previously, but briefly, I wake up, have breakfast which is black coffee, cinnamon and chaga. Then skip lunch. Drink a bunch of water. Exercise late morning or midday, then have some MCT oil around lunchtime.  Sometimes I’ll take exogenous instead, but that’s expensive, so usually not. If I do, I prefer the ketone esters because I’m not a huge fan of some of the other stuff in ketone salts, and also cause a higher bump in bHB. That’s sort of my lunch. Then I don’t eat again until dinner. The goal, is to deplete glycogen stores as soon as possible to push the liver into fatty oxidation and increase bhb in the blood. That way I spend more time with ketones circulating during the day and get all the benefits we are talking about. Mike: Similar for me, although I try to workout in the morning. Get that glycogen depleted as soon as possible. The advantage here, as you might notice is that we’re only doing time restricted eating. So still consuming the same number of calories, but getting several hours of ketosis and pumping it up with exogenous ketones to improve the histone deacetylation. The other thing that matter is to have a relative low glycogen store in the first place. You’ll see higher ketone levels sooner if you’re not filled to the brim with glycogen. So a higher fat diet at baseline say 60% or so, along with regular exercise should put you closer to nutritional ketosis and allow you to jump off the cliff a little sooner. Jody: Ok, so in general, low carb diet at baseline. Start fasting after dinner the night before. Work out the next morning, don’t eat until dinner and take some exogenous ketones in the afternoon. Matt: That’s one way to do it. Of course you could just water fast for 3 days or do the FMD for 5 days and probably get a similar response, although you may be in ketosis a bit longer. Mike: Yeah, but the nice thing about this protocol is it allows me to spend more days in doing this. If I do a 3 day water fast or a 5 day FMD, realistically, I’m gonna refeed for a few weeks before doing it again. With this protocol, I can get away with this every other day. Thats a lot of time with ketones, granted not as much as long term keto diet, but a nice alternative, especially for someone like me to cannot tolerate ketosis with my genetics. [22:11- 23:37] Jody: So what sort of exercise are you guys doing. Mike: My preference is HIIT stuff. I want glycogen depletion, so I I’m going for intensity. Studies have shown that work near your VO2 max or lactate threshold deplete glycogen the fastest, to the tune of 5 x faster than easier slower efforts. (3) If you think about it physiologically you get 32 mols of ATP for every glucose molecule during aerobic exercise versus 2 mmol of atp for every glucose molecule from anaerobic exercise. Thus for the same cellular energy usage, you burn way more glucose with anaerobic exercise. So interval anaerobic efforts should burn way more glycogen than a slow easy talkative aerobic effort. Matt: Furthermore, HIIT has also been shown to improve basal metabolic rate for hours after exercise leading to even more glycogen depletion. [23:37-27:45] Jody: How about the exogenous ketones. You guys mentioned esters and salts. How do I know which one to buy. Matt: That’s pretty easy, how rich are you. Jody: like in pesos? Matt: Exactly, you’re probably buying the salts then. They are way cheaper, like maybe a 2-3$ per serving, but have a ton of salt in the form of sodium, potassium, and magnesium. They use the salts to stabilize the ketones. They are pretty salty, but not too bad tasting. Many of them come with some MCT power as well, which you may or may not want. Technically the MCT is breaking the fast, , but you should still have a relative uptick of ketone levels - which is out goal. Mike: Yeah, I’m not a fan of the MCT, too much sat fat for me and messes up my cholesterol. You can find ketone salts without the MCT as well. Matt: And then there are esters. They taste like rocket fuel and cost as much as I paid for my first car. Jody: that's not much. Matt: well, per serving, they are close to $30 per serving. But they have about double the effect on blood ketones. Which is hard to argue with. I think basically if money isn’t an issue, esters are the way to go, although there have been some concerns about contaminants. Jody: Ok, so to summarize: Wake up fasted and continue with some black coffee and water, exercise sometime in the morning with a long HIIT workout to deplete glycogen. Drink plenty of water, and down some ketones after your workout to bump your ketones back up. Esters are best, but salts are cheaper, with or without MCT in them. Then stay fasting for the rest of the afternoon, and eat dinner. This should get your blood bHB to at least the mmol range and should be causing some histone deacetylation, activation of antioxidant, life prolonging genes like FOXO3 as well as improving your insulin sensitivity, and spending more time with inactivation of the GH/IGF-1 axis which can prolong life as well. Mike: You got it. So Tomorrow, let's all do this together. Jody, you can use my old used finger lancets to check your bHB. Sorry, those things are expensive, can’t have you using fresh ones. Then we’ll report back and record a follow up talking about how we felt and how high we got our ketones and thus our FOXO3 activation. [28:05-end] Dudes prick their fingers(!!) and discuss results   https://iubmb.onlinelibrary.wiley.com/doi/full/10.1002/iub.1627 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3735349/ https://www.ncbi.nlm.nih.gov/pubmed/4278539  

Understand who you’re competing against in this game, or else you’re going to lose. On today’s episode Russell talks about looking at competing in business the same way he would compete during his wrestling days. He views business as a sport and he has figured out how he’s going to beat the competition. Here are some of the fun things in this episode: How being an athlete on the playground has prepared Russell to go against his competition in business. How an underdog can still beat the company on steroids (venture capitalists). And why you need to start looking at business like a sport if you’re ever going to be able to beat the other guys. So listen below to find out why Russell is in it to win it when it comes to business. ---Transcript--- Hey everyone, this is Russell Brunson, I hope you guys are doing good. I’m actually taking the trash out right now. That’s what that wheeling sound, that’s the trashcan being wheeled. But this is going to be a crazy week. I thought I’d hang out with you guys before I get started on it. Tomorrow is Monday morning, and Monday is basically the week before Funnel Hacking Live starts. Technically it starts on Tuesday, but Pre-registration starts a week from tomorrow. So Tomorrow is when I get to start doing all my presentations. Yes, I wait til the last week to do my presentations. You want to know why? Because the stuff we were doing six months ago, even a month ago has changed. So I want to make sure I have the most up to date content of all time at any given moment. That’s the reason why. That’s one of the reasons. The other reason is I just haven’t had time. But that’s plenty of time to get everything done and make it amazing. I know what I’m going to talk about, I just gotta get all the slides and examples and case studies and all that kind of stuff and put it together in a really cool way. Hopefully you guys can hear me. It’s kind of loud, the trashcan. But I am….hold on a second I’m going to… Alright, this might be the only episode of Marketing while you’re taking the trashcan out. I’m out here and it’s cool, it’s super dark, we just got new neighbors that built a house across the street. We’re on a really dark street where there’s not lights at all. Their house is lit up really cool and the moon is….I wish you could see it. It’s pitch black, it’s way off in the distance, right above the mountains there’s this glowing thing that looks misty and foggy over it. It’s pretty amazing. Anyway, I’m excited because all the snow has been melting that we’ve had. We’ve had so much snow this winter. Then it rained three days last week and it all melted. And we’re back to where I can see the grass everywhere and it’s so exciting. Anyway, tonight was really fun, we went to church and then had meetings after church and then went out with the kids, went and played in the wrestling room, jumped on the tramp which is freezing cold, then jumped in the hot tub which is super warm and now we put them to bed. My wife’s actually in there putting them to bed. I snuck out to put out the trash because they wear me out those little buggars. I love them, but they wear me out. Anyway, Funnel Hacking Live is a week away, which is crazy. It’s interesting, last week we had our FHAT event, here in Boise in our new office, which is super fun and I just have this bad habit of booking way too many things all at the same time. But it’s been fun. There’s something with finishing the book and creating everything for the FHAT event, and everything for the Funnel Hacking Live event, where all these concepts and things we’re talking about right now are becoming so clear. I don’t know if you guys have done that where you’ve had the chance to go through a really deep immersion. It’s weird all these connections get made that don’t when you’re dabbling and goofing around. That’s why I think people should go really deep when they’re becoming a master at what they’re trying to do. You know, become unbalanced for a while, spending insane amounts of time. But it’s been interesting, one of the fun things I’ve been thinking about. My dad came to town last weekend as well, which is awesome. I was thinking about business as a whole, it’s such a weird I don’t know, playground is the word that pops in my head, I don’t know if that’s the right word. It’s this weird playground where you go to school, and there’s all these different types of kids. There’s the athletes over here, then there’s the people that are in band, and then there’s the drama kids, and then there’s the skaters, and then there’s…..there’s all these different groups at the playground. When you typically go out there, you go and play with the people that fit in your mold. So I go play with the athletes. We play basketball, football. Competing against each other, trying to win. That’s what drove us at recess, but I’m guessing the other groups probably didn’t do that. They were, I don’t know what the other groups were doing. But I’m assuming, because we would play games with all the kids, but as I got older, I focused on wrestling and that became my thing and it was a deep passion of how do I become the best. At first I wanted to be the best in the state. After I was State Champ I was like, I want to be best in the country. And my senior year of high school I took second place in the country. Then I was like, I want to be the best in college, in the country. And I never hit that goal. I guess technically I didn’t hit the best in the country in high school either, I almost, I was two points away from that. College I was like, I want to be an all American, I want to be a national champ, and I didn’t get those goals, but I always knew that’s the person I have to beat. I was aware of them, I looked at them and I watched their matches and I studied them and looked what they were doing and I understood them. I understood their moves and what drove them so that I could beat them. And I was always aware of the people I had to beat. And that was just like, as an athlete, how I viewed the world and business, not business but things. I mean, for almost two decades of my life, that’s what it was. Here’s where I’m at, who’s above me, I gotta find those people, figure them out, and beat them. And that’s what I understood. And I always assume that that’s how everybody thought. But I guess, back at the playground, I’m guessing the band kids didn’t do that. They hung out and played music together, they had a good time. The drama kids, they made plays together and had a good time. And then the skaters, they skated. You know, I don’t know all the different cliques and stuff, but everybody did their thing. I always assumed that everyone thought the way that I did. Because that was the only world I knew. And it’s been interesting as I’ve come into business, because for me business was the next sport. I got into business, I mean I was learning about it in college when I was wrestling. My senior year, I didn’t hit my goals. I fell short, and in fact I didn’t even qualify for the national tournament, which destroyed me. And it would have destroyed me if I didn’t have the next thing. For me, business I was dabbling in and that became my next sport. It was like, here’s the sport, I got to figure out. And it’s interesting, the concepts of funnel hacking and the stuff that I share with people, you know how I always talk about I look at people successful and I model them, and I did, but it was different from that. For me it was a sport, I came in and this is the….I’m on a new playground looking around. Who are the kids that are winning? And the people I saw at the time were Armand Morin, Alex Mandossian, Mark Joyner, David Frey, these are all the guys I saw who were successful. So for me it was like, okay what are those guys doing? It was just like wrestling. I would look at them, scout them, watch them, study and learn and figure out what makes them tick. And then when I understand that, then I go and compete against them. In wrestling I have a match, and someday I’m going to come face to face, we’re going to walk out on the mat under the lights. I’m going to put my shoes on and it’s going to be me and them and that’s it. And if I haven’t done my homework, I’m going to look like an idiot. But in business it was weird because I would study these guys and try to figure out how to compete with them and be successful like they were and that was my whole thing, and I was racing towards that. But what’s weird in business, we never got that moment where we step on the mat and shake hands and go and find out who prepared more. It was weird, I became friends with people and our businesses were together and I learned this cooperation stuff that I’m guessing they probably taught at the playground with the kids in the band, and the kids, the other groups that all played together. For business it was fun because I collaborated and I had that, but in my mind, I don’t know about you, but I always had from day one….I remember actually, I don’t know if I’ve ever publicly said this out loud, but for me, I’ve always been very aware of where I visualize myself in the totem pole in my market, where are people at? Where up and down, that’s just how my brain works. And when I pass somebody, I’m aware of that. And when I know who’s ahead of me, I’m aware of that. When I know that, I study those people, I figure them out and I try to beat them. That’s just how I’m wired. It’s been interesting, as I’ve gotten into, as our business has been growing, I would say in our market, I don’t think there’s any businesses that are really bigger than us right now. Outside of a couple of companies that have taken on venture capitalists. They’ve got millions of dollars dumped into them, which is the equivalent of steroids. Honestly, in sports that cheating, but business it’s like, “Aww yes, someone gave us 14 million dollars, now we can cheat.” It’s just ridiculous. For me, I’m looking out and we’ve got these dudes that got steroids, they’re cheating, but I got to compete against the, but I’m very aware. In my mind it’s very clear, the companies I’m going after. And it shouldn’t be too hard for you guys that follow me to know, because we make fun of them a lot. But I’m aware of it, I study and figure out what they’re doing right and wrong, what the weaknesses are and then we’re attacking them. It’s been interesting because as I’ve been doing that, the kids at the playground who grew up in band class, and that grew up in drama and as skaters and all these other things, they’re not used to it. And those are the guys I’m competing against. And it’s interesting because they don’t handle the heat well. We got in a…… For me this is a sport. Business is nothing but a sport for me. It’s like, who do I need to beat? We’re going and attacking and we’re going to beat them. Otherwise, what’s the point of this whole thing? Yes, we’re helping people and that part is amazing on this journey. But there’s not, that’s who I need to beat, what’s the point of it? It’s hard for me otherwise. Anyway, someone that I kind of ruffled their feathers, I actually thought through this podcast, interestingly enough. But they messaged me and kind of told me off, because they didn’t like what I’m doing. Because I’m aggressive and I’m not playing like they’re used to playing. What they told me, they said my dad taught me never to burn bridges. And I didn’t send this back, but I wanted to. I thought, that’s interesting because my dad taught me how to win and that’s all that matters to me, is winning. Anyway, I told that story at the FHAT event, and people thought I was pretty, everyone was laughing. But that’s how I feel. I’m very aware of who I am going after. And I don’t publicly. In fact, Dan Usher is here making some videos for us and I was showing the offer we’re creating, there’s one other person who’s had more success in this, I’m not going to say their name. But there’s one person who’s had more success than me in this field where this book is. And I was showing Dan those videos and I was like, “That’s who I’m going against. That’s who I’m competing against. That’s who we have to beat.” He’s like, “I thought you guys were friends.” And I’m like, “We are friends, but it doesn’t matter.” I was friends with people on the wrestling mat, but when it comes to sports I have to win. I’m going after them. I’m not sitting around and trying to be nice. My goal is to win. Flat out. And I want to make sure that everybody understands that. What’s cool, is during this process I’m making friends and all these kinds of things, but it’s a sport for me. Very clear cut. This is a sport. And I have people I’m competing against and I’m going to win. And it’s interesting, because these other people aren’t used to that, and they are used to that, they’ve never been under the lights, with your shoes tied up and it’s you and them and no one else going head to head. And I am, I’m used to it. I love it, I thrive off it. I need it, I desire it. I crave for that. So it makes this game interesting because the way that people are beating us right now is through the most part, venture capitalists, steroids. So it just drives me more. Yes, okay. You’re going to cheat with steroids, that’s fine. I’m still going to win, I’m going to take you down and we’re going to choke you out and we’re going to turn you to your back and you’re going to get pinned. And that’s how I view business. I just want, I don’t know, I want to instill that into you guys. A lot of you guys out there were athletes, you were the kids on the playground who went through that and experienced it, and that’s your drive. For some of you guys it’s not. You have to understand when you step in the business world, that’s who you’re playing against. You’re playing against athletes. People who that’s their goal. So when I come, when you come into your business and look at your market, you need to be fully aware. Where do you sit on the totem pole? Are you JV or Varsity? First team or second team? Where in the state or country? Because if you’re not aware of that, how do you win if you don’t know who you’re playing against? Somebody told me the other day, after the FHAT event, “One thing I discovered after being around you for the last three days is how aware you are of all the competitors in your market.” And I thought it was interesting, because I am very, very aware. I know what they’re all doing. I’m watching them. And the things that I like, we use. And the things we don’t, we counter attack against them. You’ll see more and more of that throughout this year as we are aggressively going after our competitors and we’re going to surpass them through raw talent and skill instead of venture capitalists cash, which is amazing. You know, I wrestled kids that were on steroids before and it’s interesting, they come out and have big muscles. They huff and puff and usually the first 30 seconds to a minute they are really strong, but what I’ve found with the big dudes on steroids, when you choke them, you snap their head down and block the blood, there’s a carotid artery in their neck, if you squeeze that and block the blood to their carotid artery, instantly in the second they go down. Their muscles become weak and they become soft like jelly. And the stronger they were, the weaker they become. That’s what I’ve found. Not that you guys care, but when I wrestled big people. I count out muscles first, and if I can’t take them down, I have to get their head below me and do a front headlock; we’re going for a choke, cut the blood off from the brain, not long term but just for a second or two. But as soon as you do that, all your muscles lose energy, they stop, you fall and then we attack and we win. It’s similar. Anyway, that’s just….there’s some…what’s the book, The Art of War? This is the Art of War by Russell Brunson. That’s the strategy, how it works. We’ve talked before in a podcast, how you know when your opponents break. When you’re out there wrestling someone, you push them and you feel, physically feel them break. Their energy stops, their posture, their whole body stops. That’s when you attack harder and faster and bigger, that’s how you beat people that are bigger and stronger than you. That’s what happening and I hope you guys are enjoying watching it. I’m having so much fun competing. I don’t know about you but I love seeing the underdogs win. I love seeing the dude who’s got better technique beat out the guy on steroids, every single time. I’m calling my shot, that’s the plan, that’s what’s happening. I hope you guys do the same thing. Become aware of who your competitors are. You don’t have to be jerks about it, I’m probably too jerky sometimes, I apologize for that in advance. But be aware of it and understand that, and run this like a sport. If you do that, that’s how you’re going to win. Because this playground, nobody cares. Nobody cares, I grew up in band, I grew up in drama, I grew up in whatever. Okay, well you’re still competing against the athletes. And if the athletes want to win, they’re going to win. So be very aware of that, going into it. When you’re inside of it, start shifting your mindset to understand that and it’ll become fun. It becomes a game, becomes a sport. I always tell people, this is one of the greatest sports ever. It’s exciting. That’s all I got for tonight. With that said, I’m done. It’s freezing cold out here, I’m going to go inside and get warm. And for those of you guys going to Funnel Hacking Live in a week, I will see you soon. I cannot wait. Appreciate you all, and I will talk to you soon.