Podcast appearances and mentions of armand morin

Play Episode Listen Later Dec 15, 2021 37:28

In this second installment of this special interview, Russell and Josh go super deep on ‘the master story' and the attractive character…and what happens when you have tons of followers and NO ONE buys! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson: What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. So, today's episode is probably from most of my conversations with Josh, might have been one of my favorites. It was really, really fun. We started talking about expert secrets and storytelling and how they work, and attractive character profiles, which one you should be using, and how they work, and can you change them? And then also he started going into his concept of the master story, which is something I talk about in Perfect Webinar, but he goes really, really deep in it. And anyway, we geeked out. This was a really fun episode. I hope you enjoy it. With that said, let me cue up the theme song. When we get back, you'll have a chance to listen to this exciting conversation with me and Josh talking about story and attractive character, and a bunch of other really cool things. JoshForti: I got to ask this. Are you not on Twitter? Like I see you on Twitter a lot, and I see you posting stuff on Twitter. But is it not you that's engaging on Twitter? Russell: No, I don't know how to tweet. Josh: You don't know how to tweet? Russell, I tweeted you a lot. Or not a lot, but I tweeted you quite a bit. Russell: Oh, hey. Josh: And then sometimes you like my tweets. Dang it. Russell: I do like all your tweets. They're awesome. Josh: Yeah. Oh, man. Russell: I personally, I enjoy Instagram, probably my favorite. And then Facebook's probably number two. But that's the two social platforms I spend my personal time on the most. So, if it's from either of those two platforms, it's usually me. If it's other places... Josh: Do you have it like broken up? Like are you like, "Instagram, I do this type of content and stuff on. And Facebook, I do this type of content on." Or is it kind of like a mixture of both? Or... Russell: Um. Josh: For you personally. I know your team posts stuff, but... Russell: The only place I really post/do stuff typically is Instagram, like stories. That's where I kind of, like me personally, do stuff. And then Facebook and my personal page, probably once, every once in a while, I drop stuff there. And everything else, that's my team. Josh: Yeah, that's rare though, not often. Russell: Yeah. Josh: You're not like me who's like, "What? It's been 48 hours without some form of controversy? What can I say? Oh my God." All right. Well, actually, I kind of want to talk about that though. Not so much controversy, but creating content specifically around storytelling, because I think this is probably one of the biggest... Let me give backstory, a little context around this. I came into the world completely backwards of what most people do, right? So I was the guy that came into the world, and most people have no following and no followers, and they can't get leads to happen. Right? And they don't get anybody to show up to their webinar. And then they're super depressed because nobody showed up and nobody bought. I had the exact opposite problem. I had everybody show up and nobody bought. And let me tell you, that's way more depressing. You know why? Because when everybody shows up and nobody buys, you're like, "Crap. Now I really am screwed because I have no idea what's going on." Right? Russell: It was me, and not the… whatever, yeah. Josh: Right. It's not because nobody's hearing it. It's because I actually suck. And I remember the first time I ever did a webinar, we actually... I don't know if you remember this or not. I actually sent you a Snapchat. This is right when you first got Snapchat. This is way, way back in the day. I've told this story before. And I went and I was like, "Russell, what's up, man? I'm trying to build this webinar. How much would you charge me to build out a webinar for me or whatever?" Right? And you sent me a little video, a Snapchat video back. You're in the Jeep, and you were like, "Man, I don't really do that. I don't really do that anymore." So I like snapped you back, and then you snapped me back, and you're like, "It'd probably be like $250,000 or something like that. But I don't really do that." I'm like, "Man, I really wish I would've hired you for 250 grand." But anyway, so I go and we do this huge webinar, and everyone told us... We were like, "We're going to have all these people sign up." And everyone's like, "No. No, you're not. Nobody gets people to their webinar that easy. You maybe have a hundred registrants." We had 2000 people register, and we had a thousand people... We maxed out the room with a thousand people on live. At the pitch, there was like 982 people in the room. I go through, I do my pitch. No one buys, not a single person. And then we hung up, and like an hour goes by, and one person had bought. And most miserable, depressing... Russell: That's the worst because then you're like, "Crap. I thought there was no sound or something. Maybe they didn't hear me." Josh: Right, right, right. But I sat there and it was a bad webinar. We had like dozens, probably hundreds of emails and comments of like, "Can I have my money back for a free webinar? This totally sucks. Worst experience ever." It was awful, right? And what was interesting is that really scarred me for a while, from doing presentations and from doing anything where I pitched live. And so I basically went and I just did sales from that point on. I did lots of presentations. I did lots of content. But I did not actually go and pitch because really, it was like PTSD almost. Right? It was like, "I don't want to go back there." And what was interesting is I went and I would do sales, and I got good at sales, but sales is hard, man. Sales is just a different game. It's just like pushing and pushing and pushing and pushing. Right? And then my brother died, and out of just sheer not knowing what to do, I just started sharing my story because at that point you're like, "What do you do? My whole life is messed up at this point. I'm so confused." And so I just start sharing what I was going through, and I start sharing things of like the emotions and what I'm learning and what I'm going through. And I remember people just started buying, and it was like the weirdest thing, because I wasn't selling anything. Right? But I would go through and I'd be like, "I'm super grateful and thankful to have an audience right now because I'm able to go through and have a business that allows me to go and like be mobile and go to my brother's funeral or whatever." And then people started buying my programs. And I was like, "What in the world?" And then I would share other things, and then people would start buying. And I'm like, "I'm not actually selling these things. I'm just talking about my life." And what was interesting is I went back eventually later that year, and I went back to all these different people, and I was like, "Why did you buy this product?" And they're like, "Well, because you told such and such a story." Oh, that's interesting. So then I went over here and I was like, "Why did you buy that product?" And they're like, "Well, you guys told such and such story." And it was a completely different story. And it was like they were buying because they would hear a story, and they would associate that story with a product that I was selling, and they would go buy it. And so I had all these different products and all these different stories, and I was like, "Okay, well, I got to figure out what's the one story that I want people to figure out?" Right? So I could sell the one product. And so that's what I've really been focused on recently. But that lesson taught me that storytelling was everything, because I had heard that from you a million times. Right? Russell: Yeah. You didn't believe it. Josh: Story, story, story, story. Right? And I'm like, "I'm telling stories, Russell. What more do you want me to do?" But I wasn't. I was telling facts and I was going out there and trying to sound smart. And when I just let go of it all and was like, "This is the story, like the real, the raw, the genuine. I'm not trying to sell you anything. This is legitimately what's going on in my life." I made more money and more sales than I had before. And so I would love for you to talk about... Like I know in Expert Seekers you go through like storytelling and all the different, the core four stories, and the change of false beliefs. But what's the key? And maybe that's it, like going back through that. And that's fine. But like what's the key to telling a good story? Because I think not only do people... And there's a follow-up question to this, which I'm not going to tell you what it is yet. But what are the elements that make a good story? What actually makes a story work? And how do you tell one effectively? Russell: Yeah. First off, it's fascinating because I went through a very similar journey when I got in this world too. I remember going to my very first event. I saw people selling from stage, and seeing the numbers and doing the math, I was just like, "This is crazy. There's no way this actually works." And then I remember getting invited to speak at a seminar, and it was different because webinars are painful, but man, standing on stage and doing a pitch, and then it bombing was even worse. Because it's just like all these people, nobody moved, and it was just like... In fact, I remember I was like, "I'll never, after the first one, I'll never do this again." That was the worst experience ever. And that's when I joined the Dan Kennedy world, and they had this public speaking course. It was like 40 CDs. I remember the pack was like this thick of CDs. And I bought it because I was like, "I want to figure this thing out." I started listening to him. And I don't remember the course at all, other than this feeling of just like it's not teaching. Teaching is not what gets people to buy when you're on stage. It's telling these stories that connect with people. And it shifted my mindset, and so it shifted to the point where I went and tried again. And the next time I tried, I tried to weed these things in, and I got like six sales, a thousand bucks apiece. And I was like, "Oh, okay." Like I got the reward of like this actually worked. And then I was like, "Okay, do it again and do it again." And then you start getting obsessed with it. And then for me, most of my education for the next five years... Because there wasn't a lot of people that had courses on public speaking or things like that. There were a couple, but there wasn't a lot. I just went... And from a timeline, it was before the big 2000 whatever, the big crash in 2008 or whatever. And so there were events happening every single weekend. So I'd go to an event every weekend, and I would sit there and I would just watch the people speak. And I would watch what they were doing and then see how people would buy at the end. And people, the ones that had the big table rushes and stuff, I was like, "Okay, what did they just do? What'd they do to me? How did they do it? What did they say?" And I was like trying to dissect what they were doing. And then I would model that for my presentations. I'd be like, "Oh, I like how they did that part, how they told the story or how they got emotional." Sort of like just studying. McCall Jones calls it charisma hacking. I didn't know that's what it was at the time. But I was just watching how they did stuff and how it made me feel. And it wasn't just like selling from stage. I started watching religion people as well. Like some of the best presenters in the world are preachers and pastors and things like that. And I was watching just people speak and how they got me to feel and move, and how they told stories in a way that was exciting. And then so that's like this study I started going on. Then I met Michael Hague. I started learning about story structure. I was like, "This isn't just made up. There's actual structures and there's things in place. And this guy's way easier," because now I'm not just guessing. There's actually a pathway. Anyway, so that's kind of my history with it too, but it's fascinating. But I think that if I was to break it down into something for people to understand that's not complex but simple... Because you can go to the Expert Secrets book and it can get really complex. But the simplest form is that if somebody's coming to you, it's because they're looking for something different, right? They want change. They want more. There's some result. And I always think about this like on a mountain because Dan Kennedy used to talk about this. He's like, "You need to become the guru on the mountain. And people are going to come to the base of the mountain, and the closer they get to you up the mountain, the more they're going to pay." Right? So, the base of the mountain, they're paying a hundred bucks a month for a newsletter. And then they want to get closer, they pay 500 bucks a month, then a thousand bucks a month. And for whatever, for 50 grand, they can sit at your feet and talk to you." And he used to always talk about that guru on the mountain thing. And back when I was first studying this, the way people sold was different. It was much more like that. It was more of a status play like, "This is how successful and why you should come up here. And if you want to be like me, you got to come to me, pay me more money." And I never really resonated with that, partially because I'm awkward and I always felt awkward like positioning myself. So I never liked that, and so I started learning about story structure. It was cool because I realized that the positioning of you on the mountain, it's essential, right? But it's not like you sell from the top of the mountain, yelling down to the people. It's like people see you on the top of the mountain, and they're down here like, "I want to be up there." You're like, "Cool." And then it's you coming down off the mountain, running down to where they're at, and being like, "Okay, I know exactly where you're at. Let me tell you my story, because I was in your same spot at one time." Right? And that's the power. So, if you look at the way I do my presentations, I usually drop like one slide or one thing like, "Hey, this is the thing you want." Right? Like, "Cool, I've made whatever." Like I'll do my quick posturing just so they know that I've been to the top of the mountain they're trying to get to. But then I don't stay there. But again, if you watch the old-time speakers from the nineties and early 2000s, they would spend the 90-minute presentation talking about them on top of the mountain the whole time. And I just hate it. So I drop real quick, so you know that I know I've been where we're trying to get to, but I got to come back very, very quickly. And the story I'm telling you is the story, my story, of them. Right? I have to put myself in their spot. Like where was I when I went through the same thing? Because all of us, if you got to the top of the mountain, somewhere you had to start hiking. And you went through that journey to be the guru on the top. Right? And so it's like coming back and remembering where are they at or where were you at, telling your story. And if you tell it the way that they connect, they're like, "Oh my gosh, they are me. I was Russell. Russell went through this. He understands." And there's empathy. Then they trust you. Then they want to go on that journey with you. That's like when you came out and you started telling your story, it wasn't you posturing a position of how great you were. But it's like, "Hey, I've done this thing you're trying to figure out. But let me tell you my story and how I'm struggling, how I'm still struggling, the struggles I went through, and the pain and the fear." And all of sudden they're like, "Oh, I feel that too. I feel the pain. I feel the fear. I understand those things. This person understands me. I can trust them to take me on this journey because he's not going to be the person who's just positioning how great they are. It's someone who I have empathy with. They understand me." And that's the key. Because if they feel like you understand them, then they're going to go on that journey with you. And you do that by telling the story, like your version of their story. Because they're living it right now, and you've lived it the past. You've got to tell that in a way where they connect and now they're going to want to go on that journey with you. And that's kind of the key to it all. Josh: That's super, super interesting. Yeah. Because when I think about story structure, because I've like tried to simplify things down in my own head... Because it's always interesting, because I'll watch everything that you do, and so it's funny whenever I do presentations, people are like, "You're a mini Russell." I'm like, "Well, that makes sense actually. Right?" Like I've watched all this stuff, right? So, but for me, man, going through Expert Secrets, I don't know, it was probably the third or fourth or maybe even fifth time through before I finally actually was like, "Oh yeah, you actually do know what you're talking about." Because every step of the way I'd be like, "But my story doesn't fit in. That doesn't work." Or like, "Mine doesn't have that." Or like, "It's not that systematic." Or, "Russell, it's too much of a science. There's more of an art to it." And then I'd read about it and I'd be like, "This is so scientific." And then I'd watch you do it and I'm like, "That's so artistic." And I'm like, "But they're the same." Right? And so I would try to figure out ways to simplify it down to a way I can understand it. And then once I would understand it, I would plug it into yours, and then it would work. Right? And so for me, it was always like, okay, there's four parts. It's, "How did I get here?" Right? That's backstory. Like, "How did I get to right here right now?" That's like that. And then it's, "Where am I going?" Right? So, the goal, the desire. And then it's, "How am I going to get there?" New vehicle, new opportunity, right? And then it's, "What's it going to look like?" The vision, like what's it going to look like in the process of all that, so we can paint this thing and we get people emotionally attached? And so for me, in my brain... And they don't always happen in that sequential order. Like sometimes you start with the desire, and then you go back, but it has to have all four of those parts. And then I would take that and I would go, and then I would apply it to the Expert Secrets, and then it would start working. Right? I was like, "Oh my gosh, that's what Russell's doing here and here and here." And then you actually have this whole framework out about it, right? And I think one of the things for me is I always go... Because we've done book clubs on Expert Secrets. I teach stories in marketing. I teach stories in personal development. Like stories and storytelling is a big part of what I do now, especially over the last six months and moving forward. One of the questions that continues to come up is... Well, there's two parts. Let me start with the first one. "Hey, Russell, that's all great, but I'm not a leader. I'm not the attractive character that's the leader." Right? "I'm not the person that figured it out and am living my customer's journey." And there's actually a lot more of those people than I thought. I thought most people were leaders because that's what I was when I first got started. So my question is, do you tell this story a different way? Or how is the story different, how is it positioned differently, if you are not the leader? Because I know you're not in your story. You're the reluctant hero, right? And so I tell people, I'm like, "Before you start figuring out your story, you got to figure out what attractive character you're going to be." Right? And we go through the four inside of Expert Secrets. It's like there's the leader, there's the adventurer, there's the reporter, and then there's the reluctant hero. And what's interesting is early on in my journey, I was the hero. Right? I was the one, I was like, "Guys..." I was literally this broke kid, freaking living in a $500-a-month apartment with duct tape windows. And now I'm not, right? And Instagram was the thing, and social media, and here we go. Right? But as I evolved, then the podcast came. And without even realizing it, I became the reporter. Right? And so how does, based on your attractive character, how does that change the story or how you tell it? Russell: Yeah. And it's funny because mine's transformed, not only just throughout time, but in different situations as well. Right? Like sometimes I'm the attractive... You know, when I got started, say when I was an interviewer, so I interviewed people. So I was a reporter for a long time. But then I transitioned to like a reluctant hero. But there's other times, like if I'm on Hockey Live, I'm not the reluctant hero, right? At that time I've got to be the hero. Like I'm coming in and I'm setting authority because I've got a whole group of alphas in the room. And if I don't come there as like the head alpha, they will run me over. If you're like in a situation with Tony Adib, like if I'm that situation, I'm transitioning more back to reporter because I'm leveraging Tony's expertise and things like that. And so I'm going back as a reporter. Same thing with Dan Kennedy right now. You look at... It's fascinating. Like we just bought Dan Kennedy's company, right? We just launched the first Dan Kennedy new offer. By the way, if you're listening, go to NoBSLetter.com and go sign up. But yeah, like... Josh: By the way, make sure you go through my link. Russell: Yeah. But look at like how I've... It's /JoshForti, yeah. Josh: Yeah. Russell: But if you look at like how I'm positioning this offer, it's not me coming as like Russell's the alpha. Right? I'm coming back here as like, "This is my mentor. Boom. And I had this chance to acquire, but I'm going to go through 40 years of his stuff, and I'm bringing it back to you." And I'm pulling these things out, and this is what I learned from Dan and what I learned from Dan here." Right? And it's me coming back in a reporter role with my mentor, and that's how I'm introducing the world to him. So, it shifts, right? It shifts based on the story and the situation. Like what are you using it for? Right? Like I could've come in and be like... Because there's different posturing. Like I could've come in and been the hero and like, "I bought Dan's company. We bringing it back from the dead. Da, da, da." Like put it on me. But that story, first off, didn't feel good. But second off, it's not the story that needs to get people to move. The stories to get people to move is me giving homage to this guy who's changed my life, and now I'm going to be having the chance to bring these things back to you. Like me becoming the reporter back in that phase, in that business and that side, is a more powerful story to use. Right? And so it's all coming down to figuring out what's going to be the best story, right, in this situation and where you're at, and thinking through that. Because right now you're in a reporter role, but other times I still see you, you shift back over where you're running different things. So it's just trying to figure out what's... Again, these are all tools. I was talking to the Two Comma Club X members this week. And part of the group's doing challenges, part are doing webinars, part are doing different things. And they're like, "Which one should I do? Which one's the best?" I'm like, "No, it's not which one's best. These are tools. Like this is a hammer, this is a saw, and different jobs and different tools." And so it's like if I'm coming in here, I want a hammer, but over here I want a saw, and here I want a hammer and a saw, because I'm going to do this thing. Right? And same thing with stories, understanding that. Like your attractive character can shift. Mine's shifted more throughout time, but also situationally it shifts where it's like, okay, this is the role I need to be here, and it's okay to shift back to reporter. I've seen people, in fact... Well, can I drop names? Yeah. Who cares? So like Grant Cardone's a good example. I love Grant. Grant is like the leader, right? And at 10X, after we set all these sales records, Grant was going to shift to the interviewer and he was going to interview me. And it would've been a really fascinating thing for him to pick my brain and ask. And we sat down and we got in the thing, and he sat there for a second, and all of a sudden he was like, he didn't want to. He thought like shifting to the interviewer was a decrease in status. And he literally stopped before he started and said, "Actually I don't want to interview you. I'm going to have somebody else do it." And he got off the little thing, had somebody else come in, and that person interviewed me. And I was like, "Ah, dang it." It would've been so powerful for him. Josh: Come on, Grant. Russell: It would been so powerful for him, for his positioning, for people to connect with him better, if he would've come off like, "I'm Grant Cardone." You know, trade, come down for a second, and done the reporter, and been excited. Because he genuinely was excited. He, backstage, was freaking out. He was like, "I've never seen what you just did. That was amazing." Like it was this cool thing. And it humanized him for a minute. And he could have had that moment where he did it, and he didn't. Whereas me right now with Kennedy, I'm paying all homage to Dan. He's amazing. And it, first off, makes the offer better, makes the story better, but it also makes me more... People connect because now it's like they're the same thing. Like, "Oh my gosh. I have mentors. I can be excited about what they're learning." I don't have to posture all the time where I'm the only person. You know what I mean? Josh: Yeah. Well, it's super interesting that you say that because studying influencers has been something that I've kind of geeked out about. And one of the things you talk about in there, in Expert Secrets or whatever, is the attractive character has flaws. Right? And when the attractive character owns those flaws, it actually makes their supporters love them more. And what's interesting is that I've looked at people like Trump, and we're not trying to get political here in any way, shape or form, but one of the big criticisms of Trump, even from his own people, and I being one of those, is he never admits when he's wrong. He never will step down and even give the idea that somebody else could be right. And because of that, that actually hurts him a lot more in the long run than in the short, than it gains him in the short term. Right? And so it's that same concept. And then I look at someone like a Dave Portnoy, right? And do you follow Dave at all? Dave Portnoy? Okay. So he's the founder of Barstool Sports, and he's the one that did the Barstool Fund and everything like that or whatever. Here's a dude who, I mean, his fan base is not as large as Trump's, but as far as like fans and fans, people love Portnoy. Right? Like, I mean, there's his fans. But he makes fun of himself constantly, right? And he's constantly coming back and being like, "Yeah, I messed up." All of his bets are public because he owns like a gambling or a sports betting company. So you go to his Twitter and it's nothing but all of his wins and then all of his losses. Right? And so you can see both, and people just love it. And anytime people are trying to bash up on him, all of his supporters come and they're like, "Yeah, we know he's an idiot. Right? But he's an amazing idiot. Yeah." Right? And so it's like when you show that other side, people connect to you even better. And it's such a fascinating concept because it's opposite of what our brains think. You know what I mean? Russell: A hundred percent. It's counterintuitive. Like we want to always posture position, thinking that's the... It's just like the guru on the mountain we talked about, right? Like in the eighties, nineties, every expert wanted to be the person, the infallible expert up here at the top. But man, that's not what gets people to connect. It's the coming down and like, "Dude, I struggle too. I remember the pain. I remember the pressure, the fear, the scare, like all those things." And that's what connects people. People crave connection now. Maybe there was a time in history where people just wanted the other thing. But nowadays it's not that way. People connect with vulnerability. But it's hard, it's scary, because it's like... In fact, Natalie Hodson, I think she quoted Brene Brown, but she's the one that told me this. She's like, "When you're vulnerable, you feel small, but people looking at it, it feels makes you feel big to them." So it's a weird thing where you're like, "I feel horrible," but it makes them look at you and like, "Oh my gosh, this person's willing to say things I'm thinking in my head and I don't dare to talk about because of my own fear and anxiety and status, and all those kind of things." And it gives them that thing, and that's what gets people to connect with you. It's really fascinating. Josh: Yeah, for sure. For sure. Okay. Last piece on this, which will take up the rest of the time for sure, is the number one question that I get hands down when it comes to stories... I'm sure you've heard this a million times, but in the odd case that you haven't, Russell, your people want to know this. Okay? The number one question is: How do I know which story to tell? Russell: Ooh, that's good. Josh: Right? It's the hardest thing because people are like... And it's always hilarious because I'll sit down and I'll be like, "Well, what story are you trying to tell?" And they're like, "I don't know." And I'm like, "Well, here's your life story." And I will tell them because I'm like their coach and I've been around them for six weeks or whatever it is. And I'll go, "Here's your story. Boom, boom, boom." And I'll summarize their entire life in 30 seconds. And they're like, "How did you do that?" And I'm like, "Because it..." Well, anyway, I want to know the answer to their question. How do you know what story to tell? Because everybody has these. We're so close, right? And for me, I'm about to turn 28, right? My 28th birthday, we'll do a big birthday bash. Russ is coming on. It's going to be great. We're going to want to do podcasts. It's going to be so cool. Right? But it's like I've got 28 years worth of experiences. How do I know what to tell? Russell: Yeah. It's fascinating. When I wrote the first version of the Expert Secrets, I didn't know that was the question people had. I didn't even know how to answer. It never crossed my mind. And anyway, I wrote the second version of the Expert Secrets and I'd seen it, so I'd updated it. But no one ever commented. And it wasn't until... Actually, you came to it. You came to the most recent FHAT event I did, right? The expert one? Yes, okay. Josh: Yeah, not the e-com one, but yeah. Russell: Yeah. So the first time I shared that publicly was at that event, and I remember it was fascinating because Steven Larson is probably one of the people that have studied me the most. And he raised his hand like, "Oh my gosh." He's like, "I finally understand what story I'm supposed to tell." And that was coming from Steven who like... And I was like, "Interesting." So, this is the problem I think that... And I always tell people, "Tell your backstory. Tell the origin story." So they're like, "Okay. I was born in Provo, Utah, March 8th, 1980. It was a cold night." And they, they go back to there, right? Because they think that's the story, because I tell them, "Tell your origin story." And it wasn't until at that event... Again, I think, I'm pretty sure in the second version, the hardbound version of DotCom Secrets, it's in there. But it was that event where I really said, "The story you're telling is not like your origin story. It's your origin story of how you came upon or created or figured out your framework. It's your interaction with the framework you're sharing." That's the key, right? So, when I'm talking about the perfect webinar, for example, the origin story I'm telling is not my origin story. It's my origin story discovering this framework. So, for example, I went to Armand Morin's event and I saw people speaking on stage. I did the math, and then I spoke on stage, and I looked like an idiot. And I went back home, and then I bought Dan Kennedy's course. I realized it was wrong, and then I went through the thing. And so it's that story, it's how I learned or I earned this framework. Like how did I come up with... What was the things I went through to discover this gem that I'm bringing now from the top of the mountain down to them, saying like, "This is the thing I found out, and this is the story about how I found it. Let me share it with you." And be like, "Ooh, I want that gem. I want that gold nugget." And then they come with you on the journey to go and get that with you. So, that's the most simple way I've figured out how to explain it. I'm curious on your side, because you've explained versions of this as well, would you add to that or change it? Or what are kind of your thoughts on it? Josh: Well, so let me start by telling you the biggest struggle that I had. Like I'm talking for over a year of reading Expert Secrets, I struggled with one specific thing that I could not figure out, and it was the question that I wanted to ask you for the longest time. And then like right before we got an interview, I figured it out. I was like, "Oh my gosh." But it was I didn't understand the difference between the backstory and secret number one. And what I meant mean by that is like, to me, I'm like, "First you discover funnels, and then you teach them the framework for funnels. It's the same thing." But then you would say they're different. And I'm like, "How?" Right? Like I don't understand the difference between those two things. Now, at first I didn't understand it at all. And then kind of my first epiphany or my first breakthrough was, "Oh, wait, wait, wait, wait. First the backstory introduces the thing. And then secret number one has the framework for the thing." Right? And so then that was kind of my first realization of like, "Okay, these are separate. It's one, it's the thing. And then the framework for the thing." But then I would look at your webinar and I would go, "Russell, Russell, what's your framework? Like what's the framework to build a funnel?" I'm like, "It's hook, story, offer." That's what I thought, right? I'm like, "In order to build a good funnel, it's hook, story, offer." And then I was like, "Well, maybe that's not the framework. Maybe it's add all the upsells and break the beliefs, and then go through." And I was like... But no matter what it was, it was never... Like the framework for building a successful funnel was never to go and model somebody else's funnel, and then build all the up. I'm like, that's a thing, but that's not the parts of a funnel. Right? And so I got confused because I thought the framework that I was supposed to teach in secret number one was the parts of the thing, not the framework for how to build the thing. Right? And so I think one of the biggest 'aha' moments for me is like each part of the webinar that you're doing is its own separate section, and they build off of one another, but they're also each standalone. Right? And so I thought that the backstory or that the story that I told in the backstory was the story through the entire webinar, and it's not. Right? And so whenever I would hear you say, "Well, tell the backstory about how you learned it and how you earned it," I thought it was like that was the story for the webinar, and then I had to go through and tell each thing. And then I realized that there's a separate story for each thing. Right? There was a separate story for the backstory. And by the time you're done with the backstory... And I think it was you that said it. I go back and forth. I really like how Dan Henry explained some of the things specifically when selling courses, because that was the other problem, was you were selling a software and I was like, "Well, what happens if I'm not selling a software? Oh, crap. Where does it fit in?" Right? But I think it was you that said by the time you're done with the backstory, there's a percentage of your people that are ready to buy. And I'm like, "Whoa. That's the story that I've got to figure out." And so for me, I was like, "What is the story that I have to tell, that if I were not allowed to tell secret one, secret two or secret three, people just took me at my word that what I said was the solution to their problem? What's that story that I have to tell that people would go and buy?" And I became obsessed with that, and that's what I call a master story. Because I'm like, to me... And that's why I was telling you where I was geeking out about it. I'm like, to me, once I figure out that, and I've gone through and taught all these students how to teach stories, if I focus all of my time on the three secrets, we never get anywhere. Like literally. It's ridiculous. We'll spend so much time, and then they'll do the presentation and it won't work. But if I spend 80% of my time on just the backstory and we get that right, they basically figure out the other three secrets like that. And I spend 20% of my time in the other three secrets. Russell: That's fascinating. Josh: Yeah. Russell: Because I spend both of my time doing the three secrets, because that's where people get stuck on my side. But man, the way you frame that's really cool, because I always think about... There's different markets I go after, right? So if I'm going after like a beginner market, my first thing is telling the potato gun story, because it's like, "I had a potato gun, we had an upsell, da, da, da." And for beginner, like... Josh: Which 100%, by the way, 100% of what I've done... The last like six, three months I've been doing sales calls like crazy. Whenever I mention the master story, I go, "Hey guys, do you know Russell?" They're like, "What's the master story?" I'm like, "Do you know who Russell Brunson is?" They're like, "Yeah." I'm like, "Do you know the potato gun story?" 100% of the people say yes, every single time. There's not been a single person... I'm like, "That's his master story when it comes to funnels." Anyway. Russell: That's always interests me because I have a different master story if I'm going over like a more advanced audience, which is the master story of no VCs. Right? So it's like, "We're competing against InfusionSoft and all these things. They had a hundred million dollars in funding. We didn't have any money. We were broke. And so we put this thing together. Da, da, da." And they're like, "Now we get customers for free, and then they buy software." And that master story is what sells it to more of like the corporate, like the business owners who think through the world of like investing. So, that's story that I lead... If I talk about potato guns with them, they're lost, right? So again, it's like, people are like, "But I only have a story." It's like, "No, you have different stories. What are the stories that fit the audience?" Dan Kennedy 101, message to market match. Like how do you connect these things? Right? It's like here's the market I'm talking to. In fact, I think you know this. We bought Doodly.com and we bought like Brad Callen's whole company. And these people, I didn't realize at the time, I thought they were internet marketers using software to make sales videos. But no, they were actually course creators who don't know anything about marketing. And so I went and did my webinar pitch to these people and it bombed, and it was like the worst thing ever. And I was like, "What?" And it was like, "Oh my gosh. I didn't understand the market." And so I had to change. So we rewrote it, changed the story, changed the thing to match the market we're going after. And now it's converted really well. But it was like, it's just understanding that in every situation, like figuring out, "Okay, who am I actually speaking to? So there's the market. And what's the message, the story I think I have that's going to match that to then bring them into our world?" Because I'm selling the same product, no matter what, but there's different stories that's going to hit different markets as you go through. You'll probably hear me quote a lot more Dan Kennedy in your future, as I'm going through all his courses again right now, and having the time of my life with it. So... Josh: Yeah. Well, it's just interesting, just going back to that one concept of like the first core story, the master story, the backstory of it all. I think one of the big problems that I know I ran into this is, once again, I thought the whole webinar was designed to teach and educate. Like that's when I would introduce and teach it, the whole entire process. But it's not. Like secret one, secret two, secret three are designed to educate on the thing that you introduce in the backstory. Right? And for me, with the people I work with on a pretty consistent basis, it's like they don't understand that either. And so when I go in and I'm like, "No, no, no, no, no. Forget about teaching them about it. You have to teach them what it is, why it's so important." And I always go back to that story when you were like no one was buying it and then you're like, "Do you understand what I went through then?" I'm like, "That! That's what you're trying to create." It's like forget the framework for it. Forget how it works. Forget why it worked for them. Forget the external objections for a second or whatever. Like what do you have to do that, if you didn't get to do anything like that, how would you convince somebody that this is the most greatest, amazing thing, and then be like, "And just take my word for it that it's going to work for you." Like, what's that story that you would tell? And for me, once I identified that was what it was, and I started working on my students with that, all the rest of the webinars and find new challenges and everything became easy. Whether it was Catherine Jones when we worked with her, whether it was Brad Gibbon, casual tactics, like all of them, it was like, once we figured out that, then all the rest of the things fell into place. Russell: Yeah. It's fascinating because the reason why I bombed when I first started versus why I started studying dance stuff, is that realization of just like, "They haven't bought into the fact that they want to funnel yet or that they want weight loss or whatever the thing is." Like your only goal during the webinar or the challenge or whatever is to convince them that this is the vehicle that's going to be the most likely successful to get up on that mountain and get the result that they've been looking for. Because they've been looking for the result for a long time, right? I think Katlyn said the average woman goes on eight diets a year. Right? So it's like, now that they're like, "Oh my gosh, I'm going to lose weight." It's not like this, "Oh my gosh, I'm going to make money. Oh my gosh, I'm going to..." Like, they already want the result. They tried three or four other things. You're trying to convince them that your presentation or your challenge or whatever is to convince them that of all the different potential opportunities, that your new opportunity is the one that's most likely to get them success. And if they buy into that, then you can take them on the journey. But you start teaching around the gate. You're trying to take them on this journey, and they're like, "Wait, but there's like 10 other options. I don't think you're the right... I don't even know if you're the right option. I have no idea." So your job and your role is 100% only there to convince them that this is the most likely thing that's going to give them the success they're looking for. And yeah, then you won. Then you can bring them into world. Now you can serve them. Now you can change their life. But until you've sold them on the fact that your vehicle is the one that is most likely to give success, you can't serve them. You can't change their life. You can't do anything. And so that's what we got to become really good at is that transition. So, anyway, so fun. Josh: All right. Well, that'll wrap up the story episode there. I think that was really, really good. I think we got a lot accomplished. Russell: We should go, another time, or next time you're a voice, we should do like a half-day live with everybody on like the master story. That'd be fascinating to go deeper just on that, without the context of having to have all the rest of the webinar things. I'd love to geek out with you deeper on that. So, there's the thought. If you guys want more of that, you got to let me and Josh know, and maybe next time we're around some UFC fight or some fake YouTube boxing fight, we'll plan something fun like that. Because that'd be really cool to go deep on that. Josh: That fake YouTube boxer fight, that's 5 and 0, right? Oh, man. All right. Russell: All right. Thanks, you guys, for listening. If you enjoyed this, please let us know. Tag us on social. Tweet us out. Instagram us. YouTube... I don't know. All the different places. Josh: Don't tweet us. Russell won't tweet at you. He'll just fake like your tweets. Instagram? Instagram. Russell: Tweet at Josh, and then I'll share it. Josh: Yeah. Russell: My team will share it. Anyhow, let us know. We're enjoying doing these, and hopefully you guys love them as well. And the last way, if you want to help grow this podcast, please just tell other people about it. And yeah, that's all I got. Thanks, everyone. Thanks, Josh.

god donald trump man teaching sales utah ptsd boom mine ufc snapchat guys sort russ cds crap brene brown jeep dang vcs grant cardone 10x barstool sports provo russell brunson dave portnoy geeking dan kennedy portnoy infusionsoft expert secrets dotcom secrets dan henry josh forti perfect webinar armand morin catherine jones doodly natalie hodson josh yeah josh you mccall jones barstool fund josh well fhat josh don two comma club x josh do josh for josh all russell it

What's Your Return On Relationship...? (1 of 3)

Play Episode Listen Later Nov 29, 2021 29:42

On this special 3 part series, you get to hear Russell's presentation at the ROR (Return on Relationships) Symposium! Russell discusses the importance of what he calls the “Dream 100”, and how it helps create relationships that support both his business and his personal life. Check out RORUniversity.com to learn more! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: Hey. What's going on, everybody? This is Russell Brunson. Want to welcome you back to The Marking Secrets podcast. I got something special for you guys over the next three episodes. I'm actually on vacation right now, Thanksgiving vacation. My wife and my kids and I are all in Kauai, Hawaii. You might hear them giggling in the background depending on how well this microphone picks up noise. And so, I didn't have a chance to record a podcast for the next couple episodes, but before I left on vacation, I actually had a chance to be part of a really cool summit that my friend, Christopher Voss put on called The ROR Symposium. And he had me as one of his keynote speakers, and he had me talk about just my history, my journey, using relationships, and joint ventures, and things like that. The Dream 100, as I call it, to build my business and everything we've done over the last almost 20 years now. And so, it was a really special presentation. It was one that I came to with notes, but not PowerPoint slides and things like that. It was more, I just wanted to kind of share from my heart. And if you know Christopher Voss you know he's a very emotional person and he brings that emotion. And apparently, I found out afterwards, all the speakers end up crying. In fact, I did as well during my presentation. So, there's something really special in the middle that you'll find out about. But anyway, I hope you really enjoy these. They're going to help you to learn how to build joint ventures, how to find your Dream 100, how to build better relationships with people, and how to turn that into more business and help you to get your mission out there to change more people's lives. If you don't know who Christopher Voss is, I recommend following him. He told me that the best site to send you guys to... I said, "Where should I send people to listen who want to go deeper with you and learn more about relationships and how to build businesses using them?" And he said theroruniversity.com would be the best place for you guys to go. So, if you want to go deeper with Chris, go to roruniversity.com, check out what he's got there. And with that said, I'm going to cue the theme song. When we come back, you have a chance to hear the first part of my keynote presentation. As I was kind of thinking through this, I was like, "Man, there's 30-something speakers coming. Everyone's talking about different ways to do this ROR, return on relationship game. And everyone's got different ideas and things, and it got me to back, man, almost 19, 20 years ago now. And so I... If you guys are cool with it, I just want to do some story time and tell you guys my story and some of the things along the journey that I tried, that I... failures, the successes, specifically inside of this relationship, and joint venture partners, and things like that. And hopefully, it'll give you guys some comfort. Because everyone starting different points and sometimes you look at someone like me like, "Oh, well, Russell knows Tony Robbins, and Dan Kennedy," and da, da, da. But there was a day, 18, 19, 20 years ago where I was a little kid scared out of my mind awkwardly trying to message people pre-Facebook. So, I'm sending emails and trying to... and it was scary, and hard, and so hopefully, it'll give you some faith in wherever you are in your journey. Just like, "Okay, this is right. It's going to be good." It's going to be for some of us, especially the introverts like me, this is going to be something that kind of stretches you and feels uncomfortable sometimes, but then it can become something you really love and enjoy and gives you the ability to change the world at a level you never thought was possible. So, that's kind of my game plan. Then after that, we can open for some Q&A and... or whatever we want to do. Or we can celebrate, have a party, or we can sing Christopher's song and let him have a nap. Hey, whatever we want to do, it'll be fun. So, looking back, it's funny, because when I got started in this business, I was still in college. So, I had just met my beautiful wife, Colette, who I think we're celebrating our... I think it's our 20th anniversary this summer, which is crazy. So, she's stuck around my chaos for this long and she's... Gosh, she's the best. But we had just gotten married and I was trying to figure out how to support her. I was wrestling and I didn't want to quit wrestling, so I'm like, "How do I wrestle and do all these things at once?" And so, I did what most people do and I went to Google and typed in how to make money. Right? Which, who here has done that at one point in your career? And you go on this rabbit trail, right? Of like, "Whoa, there's a lot of things to do." And everyone's got a different thing, and you start joining email newsletters. You know what those are at first and you start getting these emails from all these people, and then for me, it was like I was reading blogs and then I was joining... They didn't have Facebook groups back then. They had forums. So, I was joining the Warrior forum and How-To Court forum, and then... Anyway, there's like 20 or 30 different forums. So, all day long I'm reading forums of people, and I'm getting emails, and I'm learning all these things. And it was interesting because I was learning all the different pieces, right? Some people would talk about SEO and that's what they geeked out on. So, I started reading all the SEO articles, and I started learning how to do SEO and backlinking. So, I was like, "Oh, this is how you make money." And then someone else was like, "SEO's stupid. This is how we make money," and they had a whole different strategy. And then someone else had a different strategy, and soon I was just looking at all these shiny objects and I was like, "I don't know which one I'm supposed to do." How many of you guys ever felt that before? There's like 8,000 things. Like, "Russell said funnel. Someone else said this." Like, "Ah." And so, I was in that as well, and so I was just like... I got in this perpetual learning phase, right? Where I was learning and studying, and learning and studying. Then I started watching what was happening. Right? And I was on all these different email lists, but then it seemed like it was coordinated. Once every couple months, all of a sudden I would get an email from 30 or 40 people who somehow I had got on their email lists and all of them would be talking about the same product at the exact same time. Right? And all of a sudden you're like, "Oh, my gosh. Everyone's talking about this thing." Right? And I think the first ones I saw there was an old e-book called Google Cash. And it's how people are making money on Google doing Google ads. It was Chris Carpenter's offer, and he had gotten a whole bunch of affiliates. I don't know how at the time, but he had a whole bunch of affiliates all promote at the same time, so my inbox... And I'm at college opening my inbox and there's like 40 emails from people all talking about this book. I'm like, "This is the thing everyone's talking about. It's got to be the secret." I was so excited. And I went and paid this $67 for an e-book, which no one knew what e-books were back then and we were all confused. Literally, I remember messaging the support team and I was... like two weeks later. I'm like, "When's the book going to show up?" And they're like, "It's digital." I'm like, "I don't know what that means." They're like, "It means you download it." And again, 20 years ago, that was like... that was weird. That wasn't a thing that nowadays we all get it. But back then... And so I download this book, and I'm trying to read it, and I was just like, "I paid $67 for a PDF. My wife's going to kill me when she finds out." But I'm reading it and I'm getting all excited like t's next big thing, and all of a sudden, there's this next promotion and everybody's talking about this next thing. I'm getting all these... like 20, 30 emails. And I was like, "It's got to be this," so I jumped over there, and it's started me on this rabbit trail. And I just remember being confused, and overwhelmed, and all the things a lot of us go through. Right? And about that time... This was probably the very first ever high-ticket... Not even high-ticket, like $1,00 product. There was this guy, and I didn't know who he was at the time, but again, all of a sudden the emails start flying in my inbox. Right? And they're all for this guy. They say this guy is the godfather of internet marketing and he's retiring. And because of that, he's giving away his entire empire, everything he's built. And he called it the farewell package. Like, "This is my farewell from the internet. I'm done. I'm out. I've made millions of dollars, now I'm leaving." And his name was Mark Joyner. And I didn't know who Mark was at the time, but I started reading the emails and the stuff, and I was just like, "This is the greatest thing in the world." Right? So, I remember going to the sales page, reading through it ready to try to buy it for 20, or 30 bucks, or whatever, and the price went was $1,000. And I was like, "Oh, I do not have $1,000. I've never had $1,000." My wife was working, supporting at the time, and she was making, I believe $9.50 an hour. So, I mean, it would take her, man, over 100 hours. No, because you got taxes. Probably 200 hours of her working, so that's a lot of time to pay for this $1,000 course. I remember looking at it and I was like, "Oh, I don't have any money. I'm a broke wrestler." I had just gotten married, therefore, now I'm living off my wife who's making $9.50 an hour as a receptionist where she was working at. And I was like, "There's no way I can do it." And so, I remember not being able to buy it, not being able to buy it, but I kept seeing the emails, and the promotions, and the urgency, and the scarcity, and it eventually got to the point where it was about to sell out. Probably five or six weeks into this whole thing and about to sell out. And they were closing down the cart. And I remember the night before... This is... Again, for those of you who are newer before there were webinars, there were things called teleseminars where you would pick up the phone, and you would call, and you'd just listen to people talk. And so, I called this teleseminar, and on the teleseminar these guys are talking about the Mark Joyner Farewell Package. And it was just... It was going to be gone the next day and you had to get it. And I remember listening to it and being sick to my stomach and laying in bed that night, and I was like, "I have to do it. This is my thing," and being so stressed out. And finally, the next morning I was still laying in bed. My wife woke up and I was like, "Colette, I know I bought a lot of stupid things that I haven't done anything with any of it yet, but I think this is the one. I think this is the thing." I remember asking her. I was like, "Can I buy it?" And she said something like... In fact, I talked about it. I wrote it in the Traffic Secrets book, this story, but she's like, "Well, do you think this is the one for you?" I was like, "I think this is the one." She's like, "Okay, then here's our credit card." And we only had like a $500 credit limit I had to call up my bank like, "Can you double our limit to 1,000?" This is how like green we were back then. And we did it, and I bought the course, and I remember I got the course and there was like 15 CDs, all these interviews. And so, I started listening to the CDs, and what was crazy, as Mark was talking, he kept talking over and over and over again, about two concepts. The first one was the power of your own list. He kept talking about, "You have to have your own email list, and this is how it works, and if you have an email list of 10,000 people, you send an email out to your offer, you can sell a whole bunch of your things." And I started realize, I'm like, "Oh, my gosh. This is literally what's been happening to me. I'm on all these people's email lists. They have a big email list and send an email, and if I buy a $1,000 course, they must have made 500 bucks." And I started putting the pieces together. It's like, "Oh, my gosh. This is how it works." And some of you guys... I'm not going to tell the whole story, but some of you guys have heard my story. After listening to two or three of these CDs I was like, "I need an email list." And I went down that whole journey where I got called a spammer and... Anyway, so that's... Insert that story there. I'm not going to tell that story because it's outside the context of this event. But I started trying to send email and it didn't work. And I was just like, "This thing Mark is teaching me, I need to have an email list, but everyone's got one, except for me. I don't have a list. It's not fair." And I kept listening to Mark's course, and as he got deeper and deeper in the course, he started talking about this thing called joint ventures. And he was like, "Every time you start a new company or launch a new product, the first thing we do before you buy ads or anything is we go and we have these different partners who all already have email lists." He's like, "Go with people who already have email lists, and then some of them will promote and send traffic to my thing, and that's how you make money." And I was like... I was just seeing... You know there's those curtain in front of your face, and the curtain's lifted? I saw the Wizard of Oz. I'm like, "This is how it works. You have to have an email list. If you don't have an email list, you find other people with email lists, and they promote your offer, and then the people buy your product, and then you have an email list." And I was like... It all started making sense in my head. I was like, "Okay." And then I did what I'm sure all of you guys did, especially if you've read Traffic Secrets book... And I didn't know what this was called at the time. I didn't have words for it, but it was basically my first Dream 100. I was like, "Okay. Who's got an email list?" Like, "Mark said people have email lists. We need to find people with email lists," and so that was kind of the next question. And so, I started making my first Dream 100 list. And it was funny because I had this farewell package I bought from Mark Joyner and he had all the people he interviewed. So I said, "Well, this is my Dream 100, all the people Mark interviewed." And so, I don't remember most of the names. I do remember Joe Vitale though. He was one of the names. And some of you guys know Joe Vitale. If you go to mrfire.com, he's written like 400 books. He's awesome. I wrote Joe Vitale down. I started writing other people's names down. And so, I remember I'm building this Dream 100 list and I was like, "Okay, this is easy. I'm just going to email them all, and then they're going to promote my thing, and I'm going to be rich. This seems really awesome." Right? And I'm sure some of you guys have thought of that before. Hopefully, it's not just me. So, I start emailing Joe Vitale, and I can't remember all the other names. Joe's the one that stuck out in my head. I remember emailing them all and then just waiting like, "Okay, they're going to respond back to me, and then this is going to be this big thing, and I'm going to make a bunch of money." And I think I had my first or second product at the time, so it was like I had a product for them to sell and everything. Sent all the emails out and it was crickets. Not one person wrote back to me. And I was like, "Huh." I was like, "Okay, either this Mark Joyner's full of crap or I need to send another email." So, being a relentless person, I send another email to all them like, "Hey, Joe Vitale. Did you not get my email? Because I've got this new product and if you promote it, we can split the money 50/50. It's going to be awesome." Right? Like he's for sure... Like, "I'll even give you 60% commission." Maybe I'll blow his mind. Right? So, I tell him this thing, crickets. Nobody responds back to me. And I remember just being like... I was like, "This internet thing doesn't work." So, I remember being frustrated and just not knowing what to do, not believing this JV thing actually worked. Assuming that it's impossible to build an email list and I was stuck in that rut for a while. Probably, I don't know how many, four or five months of this rut of just like, "It didn't work. I tried." And have you guys done that where you try something somebody told you and then you're like, "Oh"? It reminds me of... Well, never mind. I'm not going to tell that story, but it reminds me of just so many of us do that where we're trying to follow a guru. We try the thing and it doesn't work, and we're like, "Oh, it didn't work." It's like, maybe we just didn't execute it quite correctly. So, fast forward a little while later there was this internet marketing event. It was Armand Morin. It was called the Big Seminar back then. And it was the seminar in the industry. Kind of like Funnel Hacking Live is nowadays. It was the seminar. And so, I remember saving up some money and we flew out to... And I had made a little bit of money online at this point. Not a lot. I was making, I don't know, maybe 1,000 bucks a month or something. So, I had a little bit of money just so I didn't have to yell... borrow more money from Colette's credit card to go and go to this event. So, I fly out to this event. It's in Atlanta. I go to the seminar and I remember thinking, "All the speakers on stage, I'm going to get all... That's going to be my next affiliates or my next people I'm going to be partners with." And so, we're seeing all the speakers and they seem bigger than life. They're on stage, and they're talking, and I was just like, "If any of these guys promoted my product, I'd be rich." That's the thing going through my head. Right? And so, I'm seeing them, writing all their names down. I'm like, "I'm going to become partners with them and become friends with them. I'm going to go meet them face-to-face. Maybe that's the secret. If I meet them face-to-face then it'll be easy." Unfortunately, I'm insanely introverted, and shy, and scared. So, I'm at the event, I see the person walking by. I remember seeing Stephen Pierce. He was the guy at the time. He walked past and I was just like... He walked right past me, and he walked past, and I'm like, "Ah, I blew it. Stupid, Russell. Stupid, Russell. You didn't even talk to him." And I'm sitting there in the hallway and all of a sudden Armand... Actually, I was in the bathroom and Armand walked next to me in the urinal next to me. I'm like, "Armand's right here. What do I do? Do I say something? I can't say in the bathroom. It's so awkward." And he looks over and he is like, "Hey, man. How's it going?" I'm like, "Good." And he is like, "All right," and then walks away and walks out of the bathroom. I'm like, "Ah, I blew it again. I blew it again." You know? And I'm too scared to talk to any of the speakers, but I'm like... For me, I'm like, "This is the key. This is the key to my freedom is these speakers," and I didn't dare do it. I wimped out every single person. I didn't talk to a single one of them. And then at nights, all the attendees would go to the bar. Now, I'm not a drinker. I've never drank in my life. Most people don't believe me, but I've literally never drank in my entire life. So, I'd go to these bars and I was like, "I don't want people to think I'm drinking," because like I have a thing like that where I want to avoid the appearance of evil at all costs. Right? So, I remember I'd go to the bar and I was like, "Ah, how do I..." And literally, the bartender was like, "You want something to drink?" I was like, "Can you give me milk?" He was like, "Seriously?" I'm like, "I don't know. Can you?" I was like "Because if it's going to be a Sprite, people going to think it's some fizzy drink." I don't know. I don't even know what drinks are. Like, "It's going to be fizzy something." So, I'm like, "If you give me milk they're going to know that it's not alcohol." Right? So, he's like, "All right." So, the guy gives me a milk. I'm holding this milk at the bar walking around and everyone's like... All these people start coming to me, which is really cool, and they're like, "Are you drinking milk?" I was like, "Yeah." They're like, "Why are drinking milk?" I'm like, "Oh, well, I'm Mormon, so I don't drink." They all kind of laugh at me, but it opened dialogue when they came to me. And this is... Okay, side note. Interesting for the introvert. Who are the introverts in the room? If you're introvert, I learned something really cool. Nicholas Bailey actually told me this. He dresses weird because he's introverted and he's too scared to go talk to people. He's like, "If I do something weird," he's like, "people come to me and like, 'Oh, nice shirt. Nice glasses. Nice,'" blah, blah, blah, blah. And so, that's what happens. I had this weird thing, and then people came to me. They're like, "Why are you drinking milk in a bar?" And then it started a conversation, and then when I'm in a conversation I can do it. It's the walking up to. Like, "How am I going to go and..." You know what I mean? So scary for me. And so, people started talking to me. We started becoming friends and get to know people, and I'm talking in this group, and it was interesting because everyone I was talking to, they all had businesses just like me, but they weren't the guy on stage with a list of 100,000 people and all this kind of stuff They were here and they had a list of like 500 people. Or I got a list of 1,200 people. They were all kind of at this level. About the same level I was at. I was like, "Oh, my gosh," and we started talking, getting to know each other. And back then it was before Skype or before... It was pre-Skype. It was pre... What do we use nowadays? Slack or Instant Messenger. Whatever. We used to use Yahoo Messenger, or IRQ, or AOL, and so it always like, "What messenger are you on? Here's my AOL chat," or, "Here's my IRQ." Or ICQ Sorry. ICQ. Or, "Here's my..." And so, they give them to you, and so that was how we get to know people. So, I put it out, write it down, and then I remember the people. I remember Mike Phillip's name was on Yahoo Messenger. His name was signanddrive.com. And I remember Brad Callen. I remember Brad Fallon. And so, I started meeting all these people at the bar while I'm drinking my milk, and getting to know them, and I'm writing down all their little handles. And then we get home and away from the event, and so I start putting those things in and I start messaging them. I feel way more comfortable talking through text, through Yahoo Messenger. I was like, "Hey, great meeting you at the event," blah, blah, blah. "This is a picture of me so you remember who I was." Right? And the person would write back, "Oh, yeah. It was really cool. You were the guy with the milk, right?" I'm like, "Yeah." And we'd start this dialogue. And then I was like, "Okay..." Not even thinking that these guys would be big partners someday, but I kind of started getting to know these people. And we were all kind of the same level. And this is the key. Okay? I'm trying to tell stories with hopefully principles you guys can pick from it. So, all these people were at the same level. And I remember because at the same time I was messaging Joe, Vitale, and messaging all the speakers in the event, and none of them are responding to me. It's just like crickets. No one's responding back. I'm talking to these guys. And I remember I was creating an offer and these guys had become my friends. And I was like, "Hey, can you check this out? Do you think this is good? Is the offer good?" And they started messaging back, and all of a sudden they started becoming involved in my business, right? They had a vested interest because they were kind of like, "Oh, I would do this," or, "I'd try this over here. And all of a sudden they started sharing ideas back and forth and it was really cool. And then they would share with me what they were doing back and forth, and it was really, really cool. And I had vested interest in their projects because I was like, "Oh, you should try this, or, "Oh, I did this. You should try this." We built this little group of people. And I don't even know. It was probably four, five, six people maybe that we kind of did this thing. And I remember because about this time is when my very first software product ever came out, and I don't talk much about this product. It was a product called ZIP Brander, and I was so proud of it. And I remember I sent it to Mike Filsaime. I was like, "Hey, here's my first software. Check it out." He was like, "Dude, that's so cool. Do you want me to promote it to my list?" And I was like, "Wait, he just asked me." Like never it happened. I was just like, "I've been asking all these people at this level up here, all the people I'm looking up to, the gurus, the big famous people. No one, crickets, and all of a sudden my friend's, like, 'I'll promote it to my list.'" And I was like, "Dude, you serious?" He's like, "Yeah." I'm like, "Okay." And so I give him the link. He sends an email to his list, and I can't remember. I paid him like 50, 60, 70. I don't know. I was like, "You can have all the money. I just want... I need a list. I know the goal. The goal to get a list. I'll give you 100% commission." Right? And so, he promoted and I think he sold... I don't know, he sold five or six copies of my thing, but then I got the money, and then I gave most of it to him. But then what happened is I got five or six customers, but a bunch of people... I had a pop-up on the site. A bunch of people filled out the pop-up, and I got like 300 or 400 people on my email list. And I was like, "This is awesome." And then I knew Mike had a product, and I was like, "Hey, man." I was like, "Dude, I love..." He had a product called Carbon Copy Marketing back then or something. It was a two-disc DVD set. And this is before DVD, so he literally would go and he would print a DVD and ship it out to you from his house. This is how... 20 years ago. Remember, this is before things like that. And so, he said, "Yeah." So, I emailed my list of like 300 people from him the 400 or 500 people I built, so maybe a thousand from my list. I sent the email and I sold like five or six of his DVDs. And he is like, "Thanks, man." And we did our first little cross-promotion, and me and Mike became friends. And then Mike told me. Then Mike's like, "Dude, you know who you should do? I met this guy named Gary Ambrose. You should meet Gary because Gary has got a list too, and he promoted the same DVDs you just promoted and it was awesome. You should get to know him." So, he introduced me to Gary. Me and Gary met up, and I was like, "Oh." And Gary and I started sharing ideas, and then eventually he promoted my things, I promoted his, and then Gary's like, "Oh, dude, you should meet so and so." And I was like, "Oh, you should meet..." And all of a sudden we started this little four or five people start introducing more and more people, and soon I've got 20 or 30 friends all on Yahoo Messenger and AOL that we're talking back and forth and getting to know each other. Right? And what's interesting is that we all kind of helped promoting each other. Our list went from 400 or 500 people to 1,000 to 1,500, to 1,000 to 2,500, and they kept growing and growing. And I was looking at this little group of people all working together. It was like a groundswell where our businesses all started gradually rising together. What do they say? A rising tide raises all ships, right? That's what started happening. And we started getting bigger and bigger. I'm like, "Oh, my gosh. This is so cool." And then we started doing more things and this is, man, a two or three-year period of time while I was in college, we were going back and doing these things. And it was just... It was really, really cool. Right? And I remember one day Mike had this idea, Mike Filsaime had this idea for a product called Butterfly Marketing. Some of you guys may have heard of it, but it was the first time he had the idea. And he's like, "Hey, man, check out the sales letter." He had this huge sales letter. And on the sales letter, he had these testimonials from all the people. All the people you'd want, right? I was like, "How'd you get all those guys' testimonials?" He's like, "Oh, I didn't. I just put their pictures in just as the placeholders as a dream of someday I'm wanting to get these people's testimonials." I was like, "Oh, that'd be so cool to get to know them." And then he's like, "Well, I met so and so. I know so and so who does know that person," and all of a sudden this network started happening, right? Anyway, Mike went and started messaging and eventually got to the person, one of the people, and they gave him a thing, and all of a sudden he got a bigger promotion from a bigger person. And what happened is, is we started doing this. Again, the people I looked up to were way up here and they wouldn't respond to me and things like that. And this group down here became friends. We all started growing together, and eventually what started happening is as we got bigger and bigger and bigger, we got closer to these people. I remember probably, man, two years, maybe three years into this business I had an idea. And I was creating this whole project. It was a membership site. It was called The Lost Files, and it was based on old public domain books, which I could talk about for six years. But it's this geeky, nerdy thing that you can make money with. And so I got excited, I'm creating this thing, and I was like, "Joe Vitale, he's written like 500 books." I'm like, "Oh, Joe would be my dream person." I know Joe had talked about public domain in the past. Joe had actually published a couple books from the public domain. And I was like, "He'd be my dream partner." But I was like, "He's ignored like 40 emails from me. There's no way he's going to respond to me now." Right? But I was like, "Oh, I got to do something." So, I remember I messaged him again this time and I was like, "Hey, Joe. Sorry to bug you. I have this new site." I explained what my site, thelostfiles.com. Like, "This is what is, how it works," and everything. And then the next day I get email back from Joe, and I was too scared to even open it. I'm like, "This is crazy." And Joe messaged me back. He's like, "Hey, Russell, so good to meet you." He's like, "I've been seeing your name everywhere. All these different people keep promoting your stuff. They keep popping up in my inbox. The Lost Files sounds awesome." The way he made the connection, he didn't... I don't think he... He didn't connect that it was me who was annoying him for like 40 emails prior. He just didn't connect it. Or maybe he just ignored it, or he forgave me, or whatever, but he message back and said, "Yes." And I was like, "Joe Vitale said yes." And I was freaking out. And so he goes and he does this... We had this promotion where we had a teleseminar together. He promoted his list. And then at the teleseminar he promoted The Lost Files, and we signed up like 300 members off his list at like 40 bucks a month, which for a college kid, is insane. And it was this one deal, and then Joe was like, "Oh, by the way, have you ever met so and so, and so and so?" and starts opening these doors again. Now, because I've gotten closer and closer, I got one person in and all of sudden it opened up this whole network of people. And that was my journey for the first three or four years. And so I wanted to kind of lead with that because again, I think so many of you guys are like me where you see the people. I meet people all the time. "Russell, you say to build a Dream 100 list, I've got to dream one, and it's just you." And I'm like, "Not a good strategy." I literally said Dream 100 for a very important reason because it shouldn't be me. I do maybe one promotion a year and usually, it's for Tony Robbins. And so, for me to say yes, it's going to be like... We got to date for a decade before it's going to happen, so if you're banking on that it's going to be a long, long time for something to happen, right? I was like, "Instead, go and do things with people at your own tier, your own level where they're looking for things, and looking for cross-promotions, and things will start happening. And then what happened is you start rising to the top, and all of a sudden people like me are going to start seeing you. You show up my news feed. I start seeing emails." All of a sudden it's like now there's this relationship, right? It's funny. There's... This is a funny story. So, one of my buddies, I met him probably... It's probably been 12 years ago now. Some of you guys know him. He's Chad Wallner. He's a chiropractor. I talk about him in the Dot Com Secrets book. But he moved into our area, and so we go to church. We were going to the same church, and so he shows up and he sees me. And he was seeing me online. He knew I was and stuff. He came to me and he's like, "Russell." He's like, "Dude, this is so... I can't believe you're in my ward. I've seen you before," blah, blah, blah, all this stuff. And he's like, "We actually have a mutual friend together." And I was like, "We do?" He's like, "Yeah." So, he's trying to build a connection so we can connect and stuff. And it was interesting because he said, "We got this mutual friend." And then he told me the name. He's like, "Here's the guy's name." And I was like, "Don't know who he is." He was like, "Oh, weird." He's like, "He talks about you all the time as if you guys were best friends." I was like, "I don't know who that is. I'm so sorry." And years later, Chad and I had this discussion about this and it was funny because he was like, "Man, I..." The realization is it's not who you know, it's who knows you. Right? I knew who Joe Vitale was. I knew who these people... I knew Tony Robbins. So, I wanted them, but it's not that I know them. I need them to know me. Right? So, it's how do you get them to know you? Well, it's by doing cool stuff in the market that they're playing in. Showing up. Will they see you in news feeds, see you in emails, see you in stuff? Where all of a sudden they keep seeing these things and then they see you. They got to know who you are. Right? When you approach them like, "Hey, my name is so and so," if they don't know who you are, it's going to be really hard to build a relationship. If they're like, "Hey, this is so and so," it's easy. For example, I was trying to do a negotiation with someone the other day. I wish I could tell you all the details. I can't though. Anyway, really big company. You'd be aware of who they are. And so, I tried to get a meeting with the founder of it, and we get on a Zoom call like this, and the very first thing he says, he's like, "Man, Russell," he's like, "I see you like 12 times a day. You are everywhere in my news feed. I get emails from you. You must be the best internet marketer on the planet." And I was like, "This is going to be the easiest negotiation in my entire life because he knows exactly who I am." Right? As opposed to me coming to him and trying to explain who I was. Right? And so it's like, as you're doing stuff actively in the marketplace, people will start seeing that and become aware of you. Right? And that's how you start rising to the top. I get people all the time that message me like, "Hey, can I speak at Funnel Hacking Live?" I'm like, "I don't know who you are." Like, "I'm the best speaker. Here's my speaker," blah, blah, blah. I'm like, "I don't know who you are." Right? But check this out. McCall Jones, who I think is on here, or she was on here earlier, right? McCall, she showed up on Funnel Hacking Live. Then she does this thing, and then she starts publishing, and she starts doing everything, and I start seeing her everywhere. I see her energy and her excitement. I see how she's developing things. She's like using things she learned from me, but developing her own things, which was really cool. Because I'm like, "Oh, my gosh. She's a good student and she's doing things." And this whole thing starts happening, and I see her in my feed. I see her all the time. And my friends start talking about her, and then Monica, who's on this as well. Monica messaged me. There's McCall right there. Yeah. What's up? And Monica messaged me, "You know McCall? You got to..." And so, her friends are calling me and telling me to listen and stuff. And soon, I'm watching everything she's doing. And I'm like, "Oh, my gosh, I'm impressed." I start podcasts. How many... Once or twice I talked about you on the podcast before we even met officially. I'm like, "This girl McCall keeps showing up. She's doing these cool things." And on Funnel Hacking Live, I'm like, "Who should speak on Funnel Hacking Live?" I'm like, "There's this girl who's never spoken on stage before. Right? She's never... Doesn't like, 'Here's my speaker reel. I've got a perfect presentation.'" But I'm seeing that. I was like, "She'd be like the perfect person to come on stage and, and speak." And so anyway... Hey, McCall. What's up? McCall Jones: Thank you. Wow, that's so nice. I'm just hyping you up, over here reacting to all of your stuff, so hey. Funnel Hacking Live. Woo hoo! Russell: All right. But conceptually, you guys, it make sense. If you want to get into, they call it the good old boys club. Like, "How do I get in the good old boys club?" It's the way you get into it is you have to infiltrate it. And it starts finding people at your own level and start playing the game, start moving forward, start making noise, start doing stuff, and then people are going to start seeing you and start becoming aware of you.

relationships thanksgiving google man zoom hawaii seo warrior dvd skype oz wizard tony robbins mormon slack cds powerpoint woo aol assuming jv mccall armand sprite russell brunson vitale kauai dan kennedy joe vitale icq lost files funnel hacking live ror traffic secrets dotcom secrets chris carpenter christopher voss mike filsaime instant messenger mark joyner armand morin yahoo messenger return on relationship mccall jones stephen pierce ror return

What's the ACTUAL ROI from Podcasting (Answer Will SHOCK You!)

Building Abundant Success!!© with Sabrina-Marie

Play Episode Listen Later Nov 17, 2021 30:46

With everything we have to do... does podcasting really make sense? Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. We've got three special episodes for you. The first one, well, actually all three of them are with my guest host, Josh Forti. We're going to be breaking down some cool things. The first episode... What happened in the first episode? It was really good. Josh Forti: Yeah. We talked all about podcasting, why podcasting is important. Russell: Yeah, podcasting. So episode number one, we learned about podcasting, why we do it, how we do it, the reasons behind it, and a whole bunch of other things. If you haven't been doing a podcast yet, it's going to sell you on why you need to do one. If you have done one, it's going to show you guys why and how to amplify it, and why it's so important and how to find your best buyers from it. I hope you guys enjoy this episode. We'll cue up the theme song, and we'll be right back. What's up, everybody? Welcome back to the Marketing Secrets Podcast. Like I said today, the next actually couple episodes, I've got a guest host with me, which I'm pumped for. We actually did two podcasts. Well, technically, they were podcasts episodes for your podcast, right? Josh: Yeah. Russell: And I ripped them off for my podcast because they turned out so good. One is after the Atlas Shrugged book, Josh Forti flew out, and we did... How long? We went for... Josh: It was three and three and a half hours. Yeah. Russell: Three hours. Yeah. Josh: Three and a half hours, yeah. Russell: Going deep into Atlas Shrugged, which was really fascinating. I actually just reread it recently, so if you want to do Round Two, we should totally do that. And then, after I read Atwood and the devil book, I freaked out, and then Josh flew out and we did one there. So you guys who have been listening to the podcast are familiar with him and his voice. But I asked him, I love doing the podcast, but sometimes I fall behind, and my brother who does our podcast settings, "Russell, any episode today?" I'm like, "Huh." I don't even know what to think. I want someone to help come up with ideas so it's not just me. And so Josh went out to the community, asked a bunch of questions and the next couple episodes are going to be some fun conversations. So I'm pumped, man. And thank you for doing this. I know this you're doing this pro bono to hang out and just to help me out, so I appreciate that. And I'm excited to find out what people want to know about. Josh: Yeah, for sure. I love podcasting. That's my life. If I could do one thing, it would just be, have a show that we just talk all the time. So this is fun for me. It's like asking you to come hang out and geek out about funnels. So I'm super excited, though. It's going to be super cool, and dive in further, and pick your brain, and open up a new world that I don't think a lot of people get to see. Russell: Yeah. It's interesting, because I feel that when it's me doing my own podcast, I pick a topic, I go into it. But it's fun when... Yesterday I had a chance to speak at a virtual event thing, and I did my thing and in the end people ask questions. It just opens up a different side that you don't normally do. And so I don't do a lot of Q&A stuff. So I'm excited to... Josh: Yeah. It's interesting. Russell: And maybe this is the only time we do this. Maybe it's a huge train wreck, and this is the only time it happens. Or maybe it becomes a thing. We'll find out. Josh: We'll try to make it not a train wreck. We'll try. We'll do our very best. I think one of the big things though that I want to start with and kick this whole thing off is why you spend so much time with podcasting. Because here's the thing, man. You're rich. We all know it. You don't have to do this. You have this company that you could. We all learned at funnel hacking live, you turned down a billion dollar offer, so clearly you're not doing this for the money. And you've got a company. You've got a team. You've got all these resources. You could spend money on ads. You could do whatever it is that you want. Yet, somehow you are calling me up and are like, "Dude, I need to do podcasts." And to somebody who gets it, and I get it. I have a podcast. I dedicate time when it doesn't make sense. I put money into a podcast that doesn't make sense. On paper, I get and I understand content and putting it out there, and I've never been at your level either. I don't think a lot of people understand. Why do you do it, dude? Why a podcast? And why are you investing so much of the time that you have now, which is limited, I'm sure? There's a lot of people trying for your attention. Why a podcast? And why is that such a core, fundamental piece that you actually spend so much time on, when you clearly don't have to? Russell: I could probably, in fact, I'll probably give you four or five reasons, because there's not just one reason. There's a lot of them. And I actually, I remember when podcasting started. I was at at Armand Morin's BigSeminar, and someone was on stage, Paul Collier was on stage. He's like, "There's this thing coming. It's going to be the greatest thing in the world. It's called podcasting. And you're going to put these things in your ears and listen to people talk." I remember, "That's the stupidest thing I've ever heard. No one will ever listen to that." I just didn't get it. He's like, "No, this is the future." And I remember because I was my roommate at the time was Josh Anderson, some of you may know Josh, and Josh went and bought every podcast domain he could think of. And I was like, "You're dumb. That's never going to happen." But I do remember, "Well, if I ever did a podcast, I'd call it the Marketing In Your Car Podcast, because when I drive my car, I could record it. And I remember thinking that. And I remember I bought, at the time, Marketing In Your Car, and I did nothing with it for, I don't know, eight or nine years. I just had it. In fact, I even paid someone to write an intro song for it. So if you ever go back to the first episodes, the first hundred-something episodes, there was this really... At the time it was so cool, and now it's corny, but there was this theme song that some guy wrote for me. And I had it for five years, this theme song, and I never used it because I was like, "I don't get podcasting." Then in my business life, we had grown up my company at the time. We had a hundred employees. And then, the long story you guys have heard before, is the company crashed. Everything fell around, and it went from a 20,000 square foot office to 2000 square foot office. I felt like an idiot. I was embarrassed. My status was at an all time low. I was weird. And for some reason in that season of my life, I had this impression, "You need to start podcasting and talk about marketing." And I was convinced at this time I was the worst marketer in the world, because I had just crashed my entire empire. I'm an idiot. I didn't want to, but I felt this impression like now it's time to start a podcast. So I literally, from the ashes of my business, started this podcast, and I had at that time a four or five minute drive to the office. Okay, I can be consistent with this. It's going to happen all the time. I'm going to do it. So I got my phone out, I clicked record, and I would literally just drive to my office and I would just talk about what we were trying to figure out. "All right. Today, we're going in the office and working on this new offer, and this is what we're thinking and da, da, da." And then the next steps were, "Oh, we launched the offer and it worked." Or it didn't work. So we tried this. It was just me documenting. It's funny. I heard Vaynerchuk talk about, "Document your journey." And I didn't know. That wasn't a thing at the time, but that's literally what I started doing. And it was nice, because it was something that was so easy. It was easy to be consistent with. I think if I would have had to do a podcast where, for me, if I had a studio and a microphone, all those things, I probably wouldn't have done it because I wouldn't have gotten enough momentum to stick with it. But it was easy. And at first the way we set it up, we couldn't track stats, so we had no idea if anyone was listening, which was a huge benefit. Because had I known how few people were listening, I probably wouldn't have kept doing it. But I just kept doing it and doing it, not really knowing what kind of return was going to happen. It's funny now. I had someone, about a year ago, go through and start from the very beginning and listen all the episodes. I was trying to get some notes and trying to remember. And it was cool, because they started coming back, reporting. He's like, "Did you know on this day you talked about why you thought anyone who wanted to build a company over 10 million dollars in sales was a moron? You should never try to grow company that big. And then over here you talked about, you're never going to hire an employee again." All my thoughts at the time, which have morphed and shifted obviously. But it's this cool thing where I have this record now of this journey from the ashes to ClickFunnels and beyond. So it's been very special for me. Josh: Okay. Sorry. I want to continue down that path, I want to interject right there. The reason I started a podcast is because, literally, you told me to. You didn't physically be like, "Josh, start a podcast." But all your books, all your content, you're like, "Publish, publish, publish, publish, publish." And I'm like, "Okay." And so it started on Facebook. It started on Facebook Live, and then it grew. And then my friend Daxy, he is like, "Dude, turn it into a podcast. Way more people would listen." All right. So I have, I don't know, four or five hundred episodes now on my podcast that I have done with you and all these different interviews or whatever. But what I tell people is, and this is true in all areas of my life, I'm so blatantly honest on my podcast. I don't filter or mince my words at all. Shocking. Russell: You're filtered on Facebook and Instagram, you're telling me? Josh: Just a little bit. But what's interesting is one of the things that you pointed out there was you have this document. You have this record of exactly where you were at at the time. And so for me, one of the things... And this is bigger than just podcasting. When you're just blatantly honest with yourself and where things are at, and you just turn on the microphone and you just talk, you actually can go back and you can watch your progress. And you can see. Oh man, when I was 26 years old, when this happened, this is what I thought about life, or this is what I thought about this particular topic, or this is what I was learning here. When I'm building a funnel or I'm building something that I knew I worked on in the past and I talked about it, I can literally go back, and I can remember the struggles. And I think it was you. It might have been. It might have not been you. It might have been Gary. I think it was you, though. You were like, "Imagine if Jeff Bezos would've documented every single day or every single week building Amazon." How much people would pay for that. That would be so epically cool. That's what it's like. So I totally understand what you're talking about there. I feel like people are embarrassed to start, they're embarrassed where they're at now. And so they don't want to put it out there. I'll never forget Liz Benny. Obviously, you know Liz. She's amazing. I had her on my podcast. This is probably a year and a half ago. And she's like, "Josh, I've watched you grow so much." And I'm like, "Really?" She's like, "Oh yeah." I'm like, "How do you know?" She's like, "Because I listen to your podcast." And it was like, "Oh, this is a long term thing." It was at that moment that I realized it. Russell: Uh huh. For sure. It's interesting because, if I haven't publicly talked much about this yet, but I've been acquiring old books. I just bought this whole, literally, library of Napoleon Hill books and stuff. And it's been so fascinating because I'm reading through and these are the records of these people and their beliefs and their thoughts. I've got old magazines from early 1900s, late 1800s. I'm reading. I found articles from Thomas Edison, who were in the publishing these. I'm reading this stuff and it's so cool. And one thing, this is Russell guilt. In the Mormon church one thing they always talk about is, you need to keep a journal, so that way your posterity has this thing. And I've never been good at keeping a journal. And what I started realizing as I'm going through all the Napoleon Hill stuff, I'm so grateful that they wrote these things down and they have this journal. And I started from that guilt again. And all of a sudden I was like, "Wait a minute. I don't have a journal, but I've been podcasting now for seven years." This is my record. This is, when I'm dead, my kids or my grandkids or my posterity or people, whoever it is. This is how they're going to learn about me and figure out who I was. And hopefully I shortcut them some trial and error. Here's the journey I went on, but here's what I figured out. I can help them. I think all of us are always talking about wanting to leave an impact. I think my podcast episodes, I'm hoping these are my journals. These are my records. This is like what I just bought from Napoleon Hill. I'm hoping that this becomes something for the future generations that they can build their businesses off and their ideas and their plans. Because my podcast is... It's a marketing podcast, but I don't talk about marketing most of the time. I talk about my family and my kids, and I'm learning, and my personal development and all the things. Marketing is just the hook I got people in, but it's my life record. It's my journal, which is cool too. Josh: Yeah, that is super cool. It's funny. Quick side note, we have to shut down this indifferent theory, because Apple.... Russell: Just spell it different. Josh: Yeah. Believe me. We've tried some things. I'm not trying to push against the biggest company in the world. So anyway, we have a new name. I'm not going to say it yet, but it's coming. But anyway, in the last just couple weeks, I've had to pause doing podcasts. And it's weird because what you said right there is, "I don't keep a journal." But I know that I do keep a journal via that exact same thing. And it was weird. I went to my wife literally two days ago. And I was like, "I need you to, to help me create a system for the short term to be able to document my thoughts because right now I'm not doing it. And I have so many things that we're going through right now." So I totally get that. But I feel like there's got to be more than that. There's got to be another reason besides just the documentation process for the podcast for you. Russell: For sure. That's the first thing. Again, I got four or five that run in my head, so I don't know what the order they'll come out in. But the next one is eventually I wrote a book. And people were like, "These books are so good. How do you know all these stories?" And for me, I have an idea, and the idea percolates in my head for a minute, and I got to tell someone. So usually first person I tell is usually the podcast. I'm thinking about this thing and I talk about it. And so I tell the story the first time. The first time it may not even be that fleshed out. Then I get to the office and I see Dave over there. Dave's excited. I'm like, "Dave, check this out." And I tell it to him again. And then I tell someone else. And then I'm doing an interview and I say it again. And I tell the story four or five, six times, and I get better and better at telling the story. And then when I'm at a seminar and I'm on stage and I'm talking. I have no idea which direction I'm going. All of a sudden, this thing will pop up my head. I've told that story six times three months ago, and it appears. I remember Tony Robbins told me this. He said, "When I go on stage, I have a plan, but the plan, it never goes to plan. I start talking." And then he's like, "These downloads just come from God or from the universe, and they just show up." And for me, as I started podcasting and telling these stories over and over and over again, that's exactly what happens now. When I need something, I'm in a situation, I'm coaching someone, I talking, I'm on an event or a stage or something. I need something often that just, it appears when I need it. And I think it's because I didn't just think about it and forget about it. I think about it. I tell it on a story. It's published. I tell someone else. And then when I write a book, I've told the story 400 times. I know the best way to tell the story now. I've seen what people laugh at, what they don't laugh at, how to do it the right way. In fact, it's interesting, my next book is a personal development book. I've struggled with that one, because I don't have a personal development podcast. And I haven't tested these stories, these principles or these theories. I've been stuck, as you know. I sent you the rough draft eight months ago, and I haven't written a word since then. Part of it is I haven't had a chance to flesh these things out. So it gives me idea to flush out my ideas is another one of them. Another one that's interesting... I don't know the exact stats, but I read it somewhere. I think I talked about on Traffic Secrets.I put it in there. But conceptually, they talked about people who are podcast listeners versus the rest of humanity. And I'm going to tell you about the stat, and I'll tell you how the practical application of that stat, which is really fascinating. So the stat was something like the average person who listens to the radio makes, I don't know, $60,000 a year. And whereas the average podcast listener makes $120,000 a year. So the people you are getting and acquiring, they are people with more spending power. They're more affluent people that are the kind of people who are trying to develop their brain, their minds, things like that. They're more likely to buy a course or software or a Mastermind or things like that, because they're the kind of people who aren't just listening to the radio to numb themselves. They're listening to audio to grow. That's the fascinating thing that you're getting a better caliber customer who are listening. Number two, you are getting them in their most intimate moments. When do you listen to a podcast? It's when I'm working out and I'm by myself and it's me and them, and I have their full attention. I'm not listening to a podcast where I'm writing an email or texting someone. Or I'm in the car driving. I'm getting access to their brains and their minds in their most intimate moments. But it's just me and them. Even video. Josh: It's not even like that on YouTube either. Russell: Yeah. I'll watch a YouTube video while I'm cooking dinner, while I'm doing five other things. Josh: That's super interesting. Russell: I don't listen to podcasts with my kids in the room, because they're going to ask me a question. They're going to mess it up. It's when I'm separate and it's just me and them and that's it. I have a different level of intimacy with the podcast people that I'm listening to. So the higher quality customers, better level of intimacy, and then the practical application. The first time I really got this, it was after I launched my Inner Circle the very first time. And again, it was funny, because I always told everybody I never money on my podcast. I'm doing this podcast, I'm not making any money from it… And as I did it for four or five years, and I launched my first version of my first version of my Inner Circle, and we had a point where we had about 33 people in it paying 25 grand. And I remember at one of the events, somebody asked, "How did you guys bump into Russell?" And all of them were like, "Oh, I saw something, but then I got on this podcast, and I listened to him every single day while I was working out for six months. And he kept talking about this Inner Circle and talking about this thing. He's going to get all these things." And it was fascinating. Almost everyone in the room, they didn't hear about my podcast. Podcast isn't good for lead gen. It's never. Josh: Yeah. It's horrible for lead gen. Russell: You can't just buy ads and blow up your podcast. But people find out about you. They plug in to your podcast. And the people who make that transition from, "I saw a book." "I saw an ad." "I saw something." And they make that transition where they actually get the phone out, subscribe, and then plug you in. Those become your best customers, your highest buyers. They're the best. And so the practical application is yes, by doing this podcast, I'm taking... And I talk about this in Expert Secrets. And actually my Inner Circle meeting last month, we talked a lot about this. We talked about creating a new opportunity versus an improvement offer. And for the most part you want to create new opportunities. That's what gets people in the door. And I told everyone, your value ladder should be this new opportunity. There's opportunity stacking. The back of the value ladder, there's one section that's saved for people with ambition. New opportunity is all about getting people who have a desire to come in. But people with ambition, and the percentage of your audience is small. The percentage of people who have true ambition, it might be 15 to 20%, maybe. Josh: Yeah. Russell: But those are your most ambition. I told them my Master, I didn't sell you guys new opportunity. Do you want to come to Boise and talk to other entrepreneurs? Or are you going to get better and stronger and smarter, all the ER words? You guys are the ones at the top of the value ladder. You are ambitious. So I'm not selling you new opportunity. I'm selling you guys improvement. And it's the hardest thing to sell, but it's what one tier of your audience wants. I feel like same thing, the people who are listening to your podcasts, these are the people who want improvement. These are the ambitious ones. They're not the tire kickers. And so it's the best way to convert people in their highest ticket backing things as well. Josh: Yeah. And I also think, one thing that's very important to point out, I think here, is the style slash type of podcast that you particularly create. Because I've studied a lot of different podcasts. Joe Rogan obviously is a big inspiration of mine when it just comes to creating content or whatever. But what's interesting is that the type of content that a Joe Rogan creates, or that even a Logan Paul or any of the bigger mainstream podcasts, oftentimes it's much more for entertainment. And Joe Rogan, I think, maybe is the blend between the two. But a lot of podcasts, they're not specifically for solving a very specific problem. And so what I always say about specifically the type of podcast that you create, you or Steve or whatever, your type of podcast is horrible for lead generation, but is amazing for lead education. It's because once they're in there, you have that. And what's interesting is one of the times that I listened to your podcast most... I'm going to let you guess. I'm sure you're not going to get it. But what do you think one of the times I listened to your podcast most? Russell: When you're driving somewhere in your car. Josh: That's a time. Yeah. But it's when I'm in pain. When I have a specific pain around my funnel, I will literally go, "Russell has this podcast. He's got all these episodes. I bet you he's talked about it." And so I'll literally go on my phone and I'll keyword search for different things. And I'll specifically go. There was one time I was listening to, it was something about a webinar or something, and you were talking about how you wrote your headlines and basically how you came up with your framework for it. And I remember you did that one time. And so I was struggling with it, and so I literally searched it and I did it. And so the type of podcast that you create, in my head there's two different ones. There's one for entertainment. And then there's one for education. And you create one specifically for education. And when you do that, that's the type of podcast or that's the type of content that literally goes and educates your member. And when you have that, a hundred percent, my top buyers, anybody that gives me top dollar for my stuff, they all listen to my podcast or have been on my podcast and I'll pull something out of it. They're always the ones that pay the most money. For sure. Russell: For sure. It's interesting too. And there's, as you said, a lot of formats. When I did mine, I did a short form for a couple reasons. Number one is it was my drive to the office, so that's how it started. But number two, I love Joe Rogan and I probably listen to one of his entire podcast ever. Josh: Oh my gosh. I probably listen to a hundred of them at least. Russell: And I get overwhelmed, because each one's four hours long and there's all these different people. Everyone keeps talking recently about the Jewel one. "It's the greatest thing in the world. You've got to listen to it." Four hours. I could get a whole audio book, the entire book done in four hours. Is that worth the investment? I don't ever want to dive into it, because it's so big. Whereas mine, again, someone's in the car and only got a 10 minute commute. Boom. Throw it in. They get an episode. And then what happens is they get hooked, and then they'll listen for four hours. So it's different though, because if Joe Rogan's were broken up into even 20 minute blocks, I would probably listen to all of them. Josh: YouTube Joe Rogan clips. It's Joe Rogan experience clips. And it's literally 20 minute episodes. Russell: Oh cool. Josh: So if you ever want to. Russell: That's probably what I would do. And I think it's interesting. And then also another nice thing about short form is people come in, they listen to one... And I get this all the time. People are like, "I got your podcast, listened to three or four episodes, and I loved it. So I started at the very beginning and I binge-listened to all of them." It happens all the time as well. Whereas Joe Rogan, you're not going to binge-listen because that's 65 years worth of content you're going to go through. Mine, they're short. I'm going to go to the beginning. And they start and they binge listen. And then they've gone through your journey with you. And by the time they show up, they know everything that you've ever said. And they're so much easier to work with if they've got that stuff. I think everyone needs... It's one of the things where you're not going to see a big return or not initially. But over time, if you're consistent with it, it's the best thing. And then obviously, I don't use my platform for this, but you do and I think it's brilliant. It gives you access to all these people. Whereas the interviewing people, you get access to people you can't otherwise. Josh: Doors open that you literally can't even understand simply because you're like, "Hey, I have a podcast and hey, I've got these couple other cool players on here. You want to come?" Alex Hormozi is coming on my podcast. I literally reached out to him, "I have a podcast." And a hundred percent, I'm going to admit something to you right now. I was like, "Hey, I had a podcast, and Russell's been on a couple times. You want to come on?" He's like, "I love Russell. Of course I'll come on your show." Russell: That's awesome. Josh: Crazy big doors that get open simply because you have a platform to be able to allow someone to use their voice as well. Russell: I remember, before Tony and I were super close, we met a couple times and stuff, but I remember he was doing some launch. I remember Lewis Howes and him did a big interview. And three or four people they interview sound so annoying. Why is Tony hanging out with these people and not me? And now all of a sudden, I had the ahas. "Lewis Howes has got a big podcast. Oh my gosh. Okay, I need to be able to offer my platform to him to get in that door and really build that relationship." And that's one of the powers of it too. You have a platform, now you've got ability to access people you can't otherwise. As you know. Josh: All right. Two rapid fire questions here really quick. Because I want to move on to the next topic to keep us on track. But number one, what's the Joe Rogan episode that you listened to all the way through? Do you remember which one it was? Russell: Oh, I do know. Yeah. And I actually hate that I listened this one. It was the Gary Vee one. Josh: Oh. Yeah. Russell: And the reason why I listened, because I want to be on Joe Rogan's podcast someday. And I want to see what Gary talked about because... As you know, Gary and I have a... He probably has idea who I am. Josh: You have a light beef. Russell: We've got an interesting relationship. He's not my... Anyway. I've got to make sure I'm the next internet marketer who actually does a better job. Josh: Okay. Two things on that. One, anybody listening, I'm going to do this, so don't take it, but I'll beat you to it. If you ever can get Russell Brunson on Joe Rogan, that's a great Dream 100 gift right there. That would be amazing. Secondly, I've listened to so many episode of Joe Rogan. One of my favorite ones is actually with Kanye. I know everyone thinks Kanye's an idiot. But if you can, that's five hours. It's insane. It's one of the most intense episodes I've ever listened to. But one that is a must-listen to, seriously one of the best podcast episodes ever done is his first interview with Elon Musk. If you ever get the chance, just sit down and listen to it. It's three or three and a half hours, but understanding that dude's mind, Elon Musk, you will not regret that three hours of your life. It was a fantastic episode. So that's the one. Russell: Very cool. Josh: Okay. Last thing here before we move on, are there any other points that we didn't cover about why someone should have a podcast? Wrap up, make your closing arguments around why somebody should go setup a podcast. Russell: The last one I'll say, and I quote Nathan Barry, actually, in Traffic Secrets. And I'll probably mess up the quote, but it was interesting. He talked about how... I think the title of the blog post I share is, You Got to Publish Long Enough to Get Noticed. And he talks about how for most of us there's so much content out nowadays. There's all these things. It's hard to know what's going to be good. 5,000 podcasts launched today. How many Netflix episodes, all sorts stuff. He says most of us find out about a good show at Season Two or Season Three, because of this, we waited to see, our friends talked about it. All of sudden it gets a breaking point where everyone's talking about it, and then you become this overnight success. It's interesting. He said you have to publish long enough to get noticed. And I think that's the biggest thing to understand. Especially most people who are getting started and they're so scared. "I'm going to look like an idiot." "They're all going to make fun of me." "I'm just a beginner." Blah, blah. All these different excuses. The good news is, at the very beginning, no one's listening. Josh: No one's listening. Russell: It doesn't matter. Just do it. This is your chance to actually find your voice and learn how to speak and tell stories, and all those things. No one's listening. And if you keep doing it, I tell people all the time, if you publish consistently for a year, that doesn't mean once a month for a year, daily for a year, or three, four times, five times a week consistently for year. Two things will happen. Number one, you'll find your voice. Number two, your audience will have a chance and have enough time to actually find you. And so it's going out there and just setting it up, the ROI. And I'm a big ROI. You look at my DiSC profile, my number one value is ROI. If I can't see the return on investment on something, it's hard for me to do. It's why I struggled in school. It's why I struggle in awkward conversations. Because I'm like, "What's the point of this?" I don't get it. Podcasting was hard, because I didn't know what the ROI was. And luckily again, I didn't see the stats for three years. Josh: Is that how long it was? It was three years? Russell: Yeah, before we figured out how to get the stats on it. Josh: That's crazy. Russell: But because of that, because I didn't know what the ROI was, and I was just hoping and praying with faith that it would be good. Now I see the ROI. Now it's important. Now I do it twice a week. Regardless, it happens in the queue, in the can because it's that important. Josh: If your number one thing is ROI and you figured out the podcast is worth it, guys, there's your selling point. Go start a podcast already. Russell: Got a podcast. Let's go. Josh: Honestly, it's amazing. And it's so much fun too. You learn so much about yourself. And I think the one thing I'll say about podcasting is you've got to really find your own unique style. I was listening to, I know you know Alex Becker, but Alex Becker is probably one of the biggest influencers in crypto right now. Just insane. One of my friends who got his NFT, and he's up a quarter million bucks in three months. Just insane stuff. One of the things that he said is right now in the industry, everybody is trying to become an influencer. And so he says, "I see all these people trying to model exactly what it is that I do." And he's like, "I have no problem with you guys doing that because I get it." At the beginning, you don't know your voice yet or whatever, but he's like, "You'll never be me." And I won't use the language that he used. But he's basically like, "There's only one me, so eventually model me, do whatever you need to do. But eventually go find your voice. Go find your own thing, because that's why people are going to watch you. I'm going to make sure that you're irrelevant if you try to model me long term." And so it's giving you that permission to model somebody at the beginning, but then, people are not going to listen to you if they can go listen to somebody else that has the exact same style. So it allows you to really be yourself when you give yourself permission to just try different things. And at the beginning, like you said, no one's listening. Russell: Yeah. It's funny talking about modeling. I talked about this yesterday on a call I was on. It's fascinating because people, they're trying to copy or model somebody because they're trying to get those people to attract the right audience. And Myron said, "You don't attract who you want, you attract who you are." And so if you're trying to be someone else, you're not going to... Because you want those customers. It's going to be weird. I remember when we launched ClickFunnels, I was trying to be like all the other internet marketing guys, because I thought I was competing against Ryan and Perry and Traffic & Conversion. So I was trying to be more corporatey businessy, like they were. Wait a minute. That's not me. I'm not going to wear a shirt and tie on stage. I'm not going to wear a suit jacket. I'm going to wear my t-shirts and jeans. And I'm going to talk about my family and God and wrestling and things I'm excited by. And I don't care about agency, not that I don't care agency, but I don't care about... I'm going to speak to the entrepreneur, because that's who I want. Wherein Ryan and Perry, literally, one of their Traffic & Conversions were, "This is less for the entrepreneur, more for your teams and your staff." It's crazy now because you look at the... I thought we were in the same market, but as soon as I leaned into who Russell was, it's separated. And it's not that one's better or worse. They're different, but if you go to Funnel Hacking Live, it's my people. You're in the audience. Most of these people here are Christians, who are athletes, who've got kids, who are entrepreneurs, who are not doing this for the money, but doing it because they want to change the world. That's the overwhelming percentage of our audience. Not everyone. But as a whole we attract who we are. So lean into that, because otherwise you're going to attract people you don't like, and you're going to hate your life, and you're going to hate your business, you're going to hate your customers. But you put yourself out there, the people who do not resonate with you will leave on their own. You don't have to kick them out. They're be like, "Russell's annoying." I get people all the time, if I mention God on a podcast or anything, they're like, "If you're talking about God, I'm out." Sweet. All right. Bye. I'm good with that. I know people are like, "I don't believe in God, but I respect that you lean into it." They're cool too. But the people who are offended leave and the people who stick are the ones you want to hang out with anyway, because you attract who you are and not who you want to bring in. Josh: And I can talk about that topic super long, but I want to keep moving on the next piece here. Russell: That's it for the first episode then. Here with Josh on the Market Secrets Podcast. We're going to transition to the next one on the next episode.

Episode 2216: Armand Morin ~ Self-Made Multimillionaire, Internet Marketing Icon, Life Design Strategist

Play Episode Listen Later Oct 21, 2021 23:08

Self-Made Multimillionaire, Marketer,Life Design Strategist, author . He is one of the most well known Internet marketers in the world today. Having started online in 1996 with less than $2.00 to his name, his personal online businesses alone have generated over $ 200,000,000 in online revenue since then. This doesn't include the millions of dollars his students have produced from his teachings. It's not uncommon to see Armand share the stage with other world famous leaders like, Richard Branson, Kareem Abdul-Jabar, Mark Victor Hansen, Robert Allen, Dan Kennedy, Jay Abraham, Alex Mandossian, Joe Polish, Jay Conrad Levinson, T. Harv Ecker, Les Brown, and many, many more.He is an internationally sought after speaker, trainer and creator. He has huge constituencies in the United States as well as Australia, the United Kingdom, New Zealand, Singapore, Ireland, Malasyia and Indonesia. Armand also ran the most prestigious and largest Internet Marketing seminar in the United States, which has trained more people on Internet Marketing than any other seminar.Armand Morin truly believes in the concept of “Success Leaves Traces®” and is sincerely committed to the success of online entrepreneurs. If you've been on the Internet at all over the past decade, you have seen Armand Morin whether you knew it or not. Either by seeing the end result of one of his many products, one of his student's websites, or by simply seeing his name on hundreds of thousands of websites all over the Internet. Do this. Right now, go to Google and type in “Armand Morin.” Now, go to Yahoo and do the same search. And finally, do the same search: ArmandMorin.com2021 All Rights ReservedJoin Me on ~ iHeart Radio @ https://tinyurl.com/iHeartBASSpot Me on Spotify: https://tinyurl.com/yxuy23baAmazon ~ https://tinyurl.com/AmzBAS

$200 Million In Sales Plus What Has Become Longest Running Internet Coaching Program In History

Martyn Brown's Marketing Bugle

Play Episode Listen Later Sep 8, 2021 44:09

I'm excited on this episode because I'll be chatting with a very special guest, someone who's become something of a figurehead in the world of online marketing. He's written books, he's been a keynote speaker at countless conventions and, above all, is a great guy who practices what he preaches. Today I welcome, Armand Morin.

history internet running sales longest coaching programs armand morin

Episode 23: Expert Marketers Interview with Armand Morin and your host Damon Nelson

VidPenguin Productions Marketing Tips & Strategies

Play Episode Listen Later Sep 2, 2021 43:33

Today, our special guest has done over $200 million in sales and heads up what has become the longest-running internet coaching platform in history. He's written books, been a keynote speaker at countless conventions, and above all is a great guy who practices what he preaches. So, it's a great pleasure for me to welcome Armand Morin.

marketers armand morin

Armand Morin - The Past, Present, and Future of Internet Marketing

Hustle And Flowchart - Tactical Marketing Podcast

Play Episode Listen Later Aug 26, 2021 84:26

Did you know that our guest today is the reason behind Russell Brunson's success? Today, we have Armand Morin on the show, and it was so cool to go down a page in history, as he talked about the early days of internet marketing way back in 1996. He tells the story of how he made over one million dollars selling bookmarks in the days before payment processors. Also, his email strategy and MAE framework were interesting to us, as well as how he doesn't believe in funnels. He has flipped the idea of the funnel into more of a pipeline and gave us a dissertation on how to do email with this approach. We also chat about his email sequence based on webinars, which was another massive topic. This show was much more tactical than we thought, as Armand covered email strategies, webinar strategies, and even how to become a country music star. He's also a national champion with Tai Kwon Do, and follows that whole “Success Leaves Traces” philosophy, which you can learn about in his book of the same name. After you've listened, you might enjoy our episodes with Dale Beaumont and David Jenyns for more tips on creating systems to save time and work smarter. Lastly, if you are heading to Traffic & Conversions Summit, be sure to stop by our booth in the expo area and come say hello! There will be challenges, fun, and prizes! If you want to come network and hang out with us, we are going to be throwing a huge party at Mission Brewery in San Diego on Tuesday evening. There will be sponsors (if you want to sponsor, hit us up!) and we promise this will be a super fun party that you do not want to miss. “At 3 hours into my whole internet career, I find this website that says ‘If you give me $20, I will put a link on my site that will link to your site and because I'm advertising so much, you're going to get a lot of traffic to your site' and I thought, Oh man, that's brilliant!” - Armand Morin Some Topics We Discussed Include: How to hack your way into becoming a huge country music star Avoiding a painful, first business lesson The early days of selling links and having to print out paper checks! How Armand created the world's original search engine What happens when you get your merchant account shut down when you are on track to make over $150,000,000 in a year Why you want to think of selling through a pipeline, not a marketing funnel The early days of the Warrior Forum - who knew?! Changing up your email system with the MAE method, so you are getting more open rates and not hammering your list with the same message over and over The new webinar strategy that has been a game-changer (it's easier than you may think) How to reverse engineer anything, even learning how to water ski Resources From Armand Morin: Success Leaves Traces Book Armand's Index Card Productivity Strategy ArmandMorin.com MarketingUniversity.com Armand Morin on YouTube Michael Lee Austin - Armand's CD that went to #1 on Amazon References and Links Mentioned: Active Campaign Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we've had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. Plug-N-Play Systems For Any Business - Dale Beaumont Business Systems That Create Time, Reduce Errors And Scale Profits - David Jenyns

san diego epic cd past present email marketing armand internet marketing russell brunson ahrefs david jenyns dale beaumont easywebinar armand morin warrior forum tai kwon do

ClickFunnels Startup Story - Part 2 of 4 (Revisited!)

Internet Marketing Podcast

Play Episode Listen Later Aug 11, 2021 31:13

Enjoy part two of this classic episode series where Andrew Warner from Mixergy interviews Russell on the ClickFunnels startup story! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Alright everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope yesterday you enjoyed part one of the Clickfunnels start up story interview at the Dry Bar Comedy Club with Andrew. I love the way he interviews. I hope you're enjoying it as well. So we are going to dive right into part 2 of 4 from this interview. And again, if you're liking these interviews please, please, please take a snapshot on your phone, post it on Facebook, Instagram or wherever you do your posting and tag me in it and use hashtag marketing secrets so I can see that you're talking about it. I'd appreciate it. With that said, we're going to queue up the theme song, when we come back we'll start in on part 2 of the interview of the Clickfunnels start up story. Andrew: You know what, I've talked to a few of your people because they're so good, that Dave could really be a leader on his own, start his own company, he's got his own online reputation, the whole thing. I keep asking him, “Why do you work for Russell? What is it that lets you be second to Russell who's getting all the attention?” And I've got some answers and would you mind coming up here and in a second I'm going to ask you. No, come back here and I'll just bring you up in a second. Actually, you know what, it looks like you can come pretty fast. I thought that it would be a little bit more, I thought it would be more of a thing to get mics on people. And I realized if Collette can do it…. Okay honestly, dig down deep. Why did you want to stick with him? Brent: Through all that stuff? Andrew: Yeah. Brent: I don't know. My heart was just racing. As he started telling that story, it just makes me sick to my stomach. As you scroll down and look at all those businesses of, for years, every 30 days it was a new business launch, it was crazy. Always why I stuck with him is, you know, Collette mentioned that spirit. He's absolutely different than anybody else I've ever met in my entire life, a friend…. Andrew: Of what? Give me an example. Let's be more specific. Back then, not today, he's got this track record, adoring fans, I asked him to do an interview, everyone wants him on his podcast. Back then when it wasn't going so well. Give me an example that let you know this is a guy who's going to figure it out eventually, and I could possibly go down, watch him go to jail, but I believe that it's going to go up. Brent: Well, at the time when things are crashing, I saw him as the income stopped. And he had started a program that he loves, obviously wrestling, and he brought an Olympic wrestling coach to Boise and he brought all these amazing wrestlers to Boise and he wanted them to be able to train and get to the Olympics, he wanted to help them get there and live their dream. And you know, he was supplementing, at the time the business was paying for these guys to do a little bit of work for us, they weren't doing very much for us. But I saw him out of his own pocket, be paying for these guys. And I knew how hard he wanted to support them. And there was a day when my wife and I, we were struggling because I just, I was concerned about him financially because he was supplementing and trying to keep this business afloat, and we talked about things and I came into the office one day and I asked if I could talk to him and sat down, and kind of spoke in language that I normally don't speak in, I might have dropped a bomb or two. It was, I was so concerned I pretty much told him, I can't keep doing this, I can't keep watching you every month pulling the money that you saved for your family to try keep jobs for other people. I said, I'll leave if that helps you. And the fact that he stuck with people, that was the true character of who he is. Andrew: He kept paying your salary, kept sticking with you, and also constantly launching things. Brent: Absolutely. Andrew: That you've never seen anyone implement like him. Brent: You know some people call it faith or belief. He has this inherit belief that he can truly change people's lives. Andrew: That's it, even when he wasn't fully in control of his own. Alright thanks. Thanks for, give him a big round of applause, thanks for being up here. I feel like this is the thing that helped get you out of trouble and potentially, and getting out of potential jail. What is this business that you created? Russell: So we, during the time of that and this there was time, probably a year and a half-two years that we were trying all sorts of stuff. And again, marginal success on a lot of them, nothing like….and this was the one, we actually, this is before….I've done a lot of webinars and speaking from seminars and stuff like that, but this is right when auto webinars were coming out and Mike Filsaime had just done an auto webinar and a couple of people, and I felt like that was going to be the future thing. So we're like, what do we do the webinar on? We didn't know. And we flew out to Ryan Deiss and Perry Belcher's office for two days and picked their brains, went to Rich Schefren's office for a day. And then on the flight home, I'm just like sick to my stomach. I couldn't figure out what's the thing that we could serve people the most right now. And on the flight home I was like, all the internet marketing stuff we do works for internet marketers, but we're way better at like local business. Like if a chiropractor implements like two things it works. Or if a dentist does it. But I was like, I don't want to be the guy going to dentists, but we could be the backbone for that. What if we created an opportunity where people could come in, we train them, and we connect them with the right tools and resources, and then they could go and sell to chiropractors and dentists. And that's what the idea was. We turned it into an offer called Dotcom Secrets Local, it was a thousand dollar offer at the time. Did the auto webinar for it, and it launched and within 90 days it had done over a million dollars, which covered payroll taxes and then got us out of debt to the point now we could stop and dream again, and believe again and try to figure out what we really wanted to do. Andrew: Dotcom Secrets Local to a million dollars within 90 days. And how did you find the people who were going to sign up for this. A lot of us will have landing pages like this, we'll have these funnels. How did you get people in this funnel? Russell: And this was pre-Facebook too, so it wasn't just like go turn Facebook ads on. But you know, one thing that happened over all the years prior to this, I'd met a lot of people and go to a lot of events and get to know everybody. And everyone I met, you know, you meet a lot of people who have lists, they have followings, they have different things like that. I just got to know them really, really well. And in the past I'd promote a lot of their products, they'd promote my products. So we had this one and we did it first to my list, and it did really well. So I then I then called them and I'm like, “Okay, I did this webinar to my list, these are the numbers, it did awesome. Do you want to do it to your list as well?” and they're like, “Oh sure. Sounds like a great offer.” We did that list and it did good for them too. And we told the next person and then, if you have a webinar, it's kind of like the speaking circuit, if you're good at speaking then people will put you all over the place. Same thing, if you have a webinar that converts, then it's easy to get a lot of people to do it. So as soon as that one worked and it converted well, then people lined up and we kept doing it, doing it, and doing it, and it was really quick to get to that spot pretty quick. Andrew: I went on Facebook recently and I saw webinar slides from Russell Brunson, I went to the landing page, Clickfunnels page and I signed up and I'll talk about it maybe later, but I bought it and I know other people did. And I've seen other people say, “Russell's webinar technique is the thing that just works.” I'm wondering how did you figure it out? How did you come across this and how did you build it and make it work? Russell: Yeah, so rewind back probably ten years prior to this, when I was first learning this whole business. I went to my very first internet marketing seminar ever, it was Armand Morin's Big Seminar. Did you ever go to Big Seminar? Anyway, I went to it and I had no idea what to expect. I thought it was going to be like, I showed up with my laptop and I was going to like, I thought we were a bunch of geeks going to do computer stuff. And the first person got onstage and started speaking and at the end of it he sold like a two thousand dollar thing. And I'd never seen this before. I saw people jumping up and running to the back of the room to buy it. And I'm like this little 23 year old kid and I was counting the people in the back of the room, doing the math, you know doing the math and I'm like, that guy made 60 thousand dollars in an hour. And the next guy gets up and does his presentation and I watch this for three days and I was like, I'm super shy and introverted, but that skill is worth learning. If someone can walk on a stage and make 100,000 dollars in an hour, I need to learn how to do that. So I started that. And it was really bad for the first probably 8 or 9 months. I tried to do it. I'd go to places and I just, I couldn't figure it out. And then I started asking the people who were good because you go there and all the speakers kind of talk and hang out, and I'd watch the ones that always had the people in the back of the room. And I'd ask them questions, I'm like, ‘What did I do wrong? I feel like I'm teaching the best stuff possible.' And they're like, ‘That's the problem, it's not about teaching, it's about stories, telling stories and breaking beliefs.” So for about the next two years I was about once a month flying somewhere to speak, and then when I would go I would meet all the speakers and find out what they were doing and I'd watch them and I'd take notes on the different things they were saying and how they were saying it. And then I kept taking my presentation and tweaking it, and tweaking it, and tweaking it. And you know, now 12 years later, I've done so many webinars, it kind of worked. The process works now. Andrew: You are a really good story teller and I've seen you do that. I've seen you do it, and I know you're going to do it even more. What I'm curious about is the belief system that you were saying, breaking people's…what was it that you said? Russell: False beliefs. Andrew: Breaking people's false beliefs. How do you understand what, like as you look at this audience, do you understand what some of our false beliefs are? Russell: If I knew what I was selling I could figure out for sure. Andrew: If you knew what you were selling. Alright we're selling this belief that entrepreneurship does work. And I know we're all going to go through a period like some of the ones that you had where things just aren't' working, other people aren't believing in us, almost failure, what is at that point, the belief system that we have to work on? What do you recognize in people here? Russell: So usually there's three core beliefs that people have. The first is about the opportunity itself right. So like with entrepreneurship, the first belief that people have is could I actually be an entrepreneur? And some people who actually believe that, they're like, I'm in. And that's an easy one. But for those who don't there's a reason and usually it's like, they saw a parent that tried to do it. And the parent tried to be an entrepreneur and wasn't able to and they saw that failure. Or they'd tried it in the past and they failed or whatever it is. So it's showing them that even if you tried in the past and showed different ways, let me tell you a story. And for me, I could show 800 different failures. But eventually you get better and you get better until eventually you have the thing that actually works. So I tell a story to kind of show that, to make them believe that, oh my gosh maybe I just need to try a couple more times. And then the second level of beliefs is like beliefs about themselves like, I'm sure it works for you, Russell or Andrew but not for me because I'm different. It's helping them figure out their false beliefs, and if you can break that, then the third one is like, then they always want to blame somebody else. “I could lose lots of weight but my wife buys lots of cupcakes and candy. So I could do it, but because of that I can't.” So then it's like figuring out how you break the beliefs of the external people that are going to keep them. Andrew: And how would you know what that is? How would you know who the external influencers are, that your potential customers are worried about? Russell: I think for most of us it's because the thing that we're selling is something that, one of our, Nick Barely said “Our mess becomes our message.” For most of us, what we're selling is the thing we struggled with before. So I think back about me as 12 year old Russell, watching Don Lepre, like what would have kept me back? And I would have been like, I can't afford classified ads. Like if you showed me how I can, if you could tell me a story of, oh my gosh I could afford classified ads. Now that belief's gone and now I'm going to go give you money. It's just kind of remembering back to the state that you were in when you were trying to figure this stuff out as well. Andrew: Who was who I met when we were coming in here that said that they were part of Russell's mastermind and I asked how much did you pay and he said, “I'm not telling you.” I can't see who that person was. But I know you got a mastermind, people coming in. I'm wondering how much of it comes from that? working with people directly, seeing them in the group share openly, and then saying, ah, this is what my potential customers are feeling? Russell: 100% At this point especially. People always ask me, “Where do you go, Russell, to learn stuff?” and it's my mastermind, because I bring, all the people come in and they're all in different industries and you see that. You see the road blocks that hold people back, but then they also share the stuff that they're doing and it's like, that's 100% now where I get most of my intell. Because people ask me, “Why, you're a software company, why in the world do you have a mastermind group?” And it's because the reason why our software is good is because we have the mastermind group, where they're all crowd sourcing, they're doing all this stuff and bringing back to us, and then we're able to make shifts and pivots based on that. Andrew: Somehow we just lost Apple, but that's okay. It's back, good. There we go. This is the next thing, Rippln. Russell: I forgot I put that one in there. Andrew: I went back and I watched the YouTube video explaining it. It's a cartoon. I thought it was a professional voice over artist, no it's you. You're really comfortable getting on stage and talking. But basically in that video that you guys can see in the top left of your screen, it's Russell, through this voice over and cartoon explaining, “Look, you guys were around in the early days of Facebook, you told your friends, here's how many friends you would have had, for the sake of numbers, let's say you told 7 people and let's say they told 7 people, and that's how things spread. And the same thing happened with Pinterest and all these other sites. Don't you ever wish that instead of making them rich by telling stuff, you made yourself rich? Well here's how Rippln comes in.” and then you created it. And Rippln was what? Russell: So Rippln was actually one of my friend's ideas, and he is a network marketing guy so he's like, “We're building a network marketing program.” And I'd like dabbled in network marketing, never been involved with it. And he came and was like, “Hey, be part of this.” And I was like, “No.” and then he sold us on the whole pitch of the idea, network marketers are really good at selling you on vision, and I was like, “Okay, that sounds awesome.” And then my role was to write the pitch. So I wrote the pitch, did the voice over, did the video, and then we launched it and we had in six weeks, it was like 1.5 million people signed up for Rippln, and I thought it was like, “This is the thing, I'm done.” My down line was like half of the company. And I was like, when this thing goes live, it's going to be amazing. And then the tech side of it, what we're promising people in this video that the main developer ended up dying and he had all the code. So they had to restart building it in the middle of this thing. And it was like thing after thing and by the time it finally got done, everyone had lost interest. It was like 8 months later, and I think the biggest check I got was like $47 for the whole thing. And I was just like, I spent like 6 months of my life. It was like a penny a day. It was horrible. Andrew: I'm just wondering whether I should ask this or not. Russell: Go for it. Andrew: So I stopped asking about religion, but I get the sense that you believe that there's a spiritual element here that keeps you from seeing, my down line is growing, the whole thing is working. Is any of this, does it feel divinely inspired to you? Be honest. Russell: Business or…? Andrew: Business, life, success, things working out, so much so that when you're at your lowest, you feel like there's some divine guidance, some divine hand that says, “Russell, it's going to work out. Russell, I don't know if I got you, but I know you got this. Go do it.” I feel that from you and I… Russell: I 100% believe that. Andrew: You do? Russell: Every bit of it. I believe that God gives us talents and gifts and abilities and then watches what we do with it. And if we do good then he increases our capacity to do more. And if we do good with it, increases our capacity… Andrew: if you earn it? If you do good, if you use what God gives you, then you get more. So you think that that is your duty to do that and if you don't do more, if you don't pick yourself up after Rippln, you've let down God. Do you believe that? Is that it? Or that you haven't lived up to… Russell: Yeah, I don't think I feel that I've let down God, but I definitely feel like I haven't lived up to my potential, you know. But also I feel like a lot of stuff, as I was putting together that document, all the pages, it's interesting because each one of them, looking in hindsight, each built upon the next thing and the next thing. And there's twice we tried to build Clickfunnels and each one was like the next level, and each one was a stepping stone. Like Rippln, if I wouldn't have done Rippln, that was my very first viral video we ever created. I learned how to pitch things and when we did the Clickfunnels initial sales video, because I had done this one, I knew how to do this one. So for me, it's less of like I let down God, as much as like, it's just like the piece, what are you going to do with this? Are you going to do something with it? It doesn't mean it's going to be successful, but it means, if you do well with this, then we're going to increase your capacity for the next step, and the next thing. But we definitely, especially in times at the office, we talk about this a lot. We definitely feel that what we do is a spiritual mission. Andrew: You do? Russell: 100% yeah. I don't think that it's just like, we're lucky. I think the way that the people have come, the partnerships, how it was created is super inspired. Andrew: You know what, a lot of us are selling things that are software, PDF guide, this, that, it's really hard to find the bigger mission in it. You're finding the bigger mission in Funnels. What is that bigger mission? Really, how do you connect with it? Because you're right, if you can find that bigger meaning then the work becomes more meaningful and you're working with become, it's more exciting to work with them, more meaningful to do it. How did you find it in funnels? What is the meaning? Russell: So for us, and I'm thinking about members in my inner circle, so right now as of today I think we had 68,000 members in Clickfunnels, which is the big number we all brag about. But for me, that's 68,000 entrepreneurs, each one has a gift. So I think about, one member I'll mention his name's Chris Wark, he runs chrisbeatcancer.com and Chris was someone who came down with cancer and was given a death sentence, and instead of going through chemo therapy he decided, ‘I'm going to see if I can heal myself.” And he did. Cleared himself of cancer. And then instead of just being like, ‘cool, I'm going to go back into work.' He was like, ‘Man I need to help other people.' So he started a blog and started doing some things, and now he's got this thing where he's helped thousands and thousands of people to naturally cure themselves of cancer. And that's one of our 68,000 people. Andrew: See, you're focusing on him where I think a lot of us would focus on, here's one person who's just a smarmy marketer, and here's who's creating….but you don't. That's not who you are. Look, I see it in your eyes and you're shaking your head. That's not it at all, it's not even a put on. Russell: It's funny because for me it's like, I understand because I get it all the time from people all the time, “Oh he's this slimy marketer.” The first time people meet me, all the time, the first time their introduced, that's a lot of times the first impression. And they get closer and they feel the heart and it's just like, “oh my gosh, I had you wrong.” I get that all the time from people. Andrew: Brian, sorry Ryan and Brad, are either of them here? Would one of you come up here? Yeah, come on up. Because they felt that way, right? Russell: I don't know about them. I know who you're thinking about. Audience member: I think it's Theron. {Crosstalk} Andrew: No, no stay up here, as long as you're here. Theron come on up. Audience member: If it wasn't me, then I'm going to sit back in the seats. Andrew: Are you nervous? Audience member: A little bit. Is there another Ryan and Brad? Russell: Different story, another story. Do you want to come up? Theron had no idea we were bringing him onstage. Andrew: Come on over here. Let's stand in the center so we can get you on camera. Does this help? Russell: Do you want me to introduce Theron real quick? Andrew: Yeah, please. Russell: So Theron is one of the Harmon Brothers, they're the ones who did the viral video for us. Andrew: I heard that you felt that he was a scam. What was the situation and how did you honestly feel? Theron: I don't know that it…well… Russell: Be honest. Theron: I know, I don't think that I felt that Clickfunnels itself was a scam, Russell: Just Russell. Theron: But that it just felt like so many of the ways that the funnels were built and the types of language they were using, it felt like it was that side of the internet. So I became very, well basically we were kind of in a desperate situation, where we had a video that had not performed and not worked out the way we wanted it to work out. Andrew: The video that you created for Russell? Theron: No, another client. Andrew: Another client, okay. Theron: And so our CEO had used Clickfunnels product to help drive, I think it was attendance to a big video event. And so he had some familiarity with the product, so he goes to Russell and at the same time Russell's like, “I'm a big fan of you guys.” So he's coming to us and these things are happening. Yeah, it was almost the same day. So we're thinking like this and we're like, “Well, they seem to really know how to drive traffic, to really know how to drive conversion. And we feellike we know how to drive conversion as well, but for some reason we missed it on this one.” So we're like, “Well, let's do a deal.” Andrew: What do you mean missed it? Okay, go ahead, go through to the end. Theron: We were failing our client. We were failing on our client. We weren't giving them and ROI. So we said, let's do a deal with Russell and we'll have our internal team compete with his team, and we're humble enough to say we're failing our client. We want our client to succeed, let's bring in their team and see if they can make a funnel that can bring down the cost for acquisition, bring up the return on investment for our client, and they were able to do it. And then we said, what we'll do is we'll write a script, we'll take you through our script writing process, but we don't want to do the video because we don't want to be affiliated with you. Russell: The contract said, “You can't tell anyone ever that the Harmon Brothers wrote the script for you.” Andrew: Wow, because you didn't want to be associated with something that you thought was a little too scammy for… Theron: Yeah, we just didn't want our brand kind of brought down to their brand, which is super arrogant and really wrong headed. And in any case, so we go into this script writing training, and I wasn't following his podcast, I wasn't listening to enough. I mean, read Dotcom Secrets, those kinds of things are like, well, there's some really valuable stuff there, this is really interesting. A nd then as we got to know each other and really start to connect, like you said, heart to heart. And to feel what he's really about, and the types of team, the people that he surrounds himself with, I was like, wow, these are really, really good people. And they have a mission here that they feel, just like we feel that about our own group. And in any case, by the end of that 2 day retreat we're like, all off in private saying, “First of all we like what we've written and second of all, we'd really like to work with these guys and I think we're plenty happy being connected to them and associated with them.” So it's been a ride and a blessing ever since. Russell: We're about to start video number two with them. Andrew: You what? Russell: We're about to start video number two with them right now. Theron: Anyway, we love them. Andrew: Alright, give him a big round, yeah. Thanks. This was pivotal for you guys. Lead Pages, there's an article about how Lead Pages raised $5 million, and you saw that and you thought… Russell: Well, what happened was Todd, so Todd's the cofounder of Clickfunnels, and he was working with us at the time and he would fly to Boise about once a quarter and we'd work on the next project, the new idea. And that morning he woke up and he saw that, and then he forwarded me the article. And he's Atlanta, so it's east coast, so I'm still in bed. And he's got a 4 hour flight to Boise and he's just getting angry, because Todd is, Todd's like a genius. He literally, when he landed in Boise and he saw me and he's like, “We can build Lead Pages tonight. I will clone, I will beat it. We're going to launch this, this week while we're here.” He's that good of a developer. He, I've never seen someone code as fast and as good as him. He's amazing. So he comes in, he's mad because he's like, “This is the stupidest site in the world. We could literally clone this. Let's just do it.” And I'm like, “Yes, let's clone it.” And we're all excited and then he's like, “Do you want me to add any other features while I'm doing it.” And I'm like, ‘Oh, yes. We should do this, and we should do this.” And then the scope creep from the marketer comes, and we ended up spending an entire week in front of a whiteboard mapping out all my dreams, “If we could do this and this and what kind of shopping cart, and we could do upsells, and what if we could actually move things on the page instead of just having it sit there. And what if…” and Todd's just taking notes and everything. And then he's like, “Okay, I think I could do this.” And he told me though, “If I do this, I don't want to do this as an employee. I want to do this as a partner.” And at first I was like, ugh, because I didn't want to do the partnership thing. And then the best decision I've ever made in my life, outside of marrying my wife was saying yes to Todd. Said, “Let's do it.” And then he flew home and built Clickfunnels. Andrew: Wow. And this is after trying software so much. I have screenshots of all the different, it's not even worth going into it, of all the different products you created, there was one about, it was digital repo, right? Russell: That was a good idea. Andrew: Digital Repo, man. What was…. Russell: So I used to sell ebooks and stuff, and people would steal it and email it to their friends and I'd get angry. Andrew: Can I read this? How to protect every type of lowlife and other form of human scum from cheating you from the profits you should be making by hijacking, stealing, and illegally prostituting….your online digital products. Russell: Theron, why did you think we were…..Just kidding. So no, it was this really cool product where you take an ebook and it would protect it, and if somebody gave it to their friend, you could push a button and it would take back access. It was like the coolest thing in the world, we thought. Andrew: And there was software that was going to attach your ad to any other software that was out there. There was software that was going to, what are some of the other ones? It's going to hit me later on. But we're talking about a dozen different pieces of software, a dozen different attempts at software. What's one? I thought somebody remembered one of them. They're just the kind of stuff you'd never think of. There was one that was kind of like Clickfunnels, an early version of Clickfunnels for landing pages. Why did you want to get into software when you were teaching, creating membership sites? What was software, what was drawing you to it? Russell: I think honestly, when I first learned this internet marketing game, the first mentor I had, the first person I saw was a guy name Armand Morin and Armand had all these little software products. Ecover generator, sales letter generator, everything generator, so that's what I kept seeing. I was like, I need to create software because he made software. In fact, I even shifted my major from, I can't remember what it was before, to computer information systems, because I was like, I'm going to learn how to code, because I couldn't afford programmers. And then that's just kind of what I'd seen. And then I was trying to think of ideas for software. And every time I would get stuck, instead of trying to find something to do, I'd be like let me just, let me just hire a guy to go build that, and then I can sell it somebody else as well. So that's kind of how it started. Andrew: And it was a lot of different tools, a lot of different attempts, and then this one was the one that you went with. I think this is an early version of the home page, basically saying, “Coming soon, sign up.” The first one didn't work out. And then you saw someone else on a forum who had a version that was better. What was his name? This is I think Dylan Jones. Russell: Oh you're talking about the editor, yes. Okay, so the story was, Todd built the first version of Clickfunnels and Dylan who became one of our cofounders, I'd been working with Dylan as a designer for about 6 years prior. And he his hands, and we talked about this earlier, he is the best designer I've ever seen in my life, he is amazing. He would, but he's also, this is the pros and cons of Dylan. He, I've talked about this onstage at Funnel Hacking Live, so I have no problem saying this. He would agree. But I would give him a project, and I couldn't hear, he wouldn't respond back to me, and I wouldn't hear from him for 2 or 3 months, and then one day in the middle of the night he messaged me, “Hey, rent's due tomorrow. Do you have any projects for me?” and I'd be so mad at him, and I look back at every project we'd done in the last 3 or 4 months that other designers had done, and I'd just resend him all the lists, just boom, give him 12 sites and I'd go to bed. I'd wake up 5 or 6 hours later and all of them were done, perfectly, amazing, some of the best designs ever, and then he'd send me a bill for whatever, and then I'd send him money and he'd disappear again for like 5 months. And I could never get a hold of him. I'd be like, “I need you to tweak something.” And he was just gone. And that was my pattern for 6 years with him. And then fast forward to when Todd and I were building Clickfunnels, we were at Traffic Conversion and we were up in the hotel room at like 3 in the morning trying to, we were on dribble.com trying to find a UI designer to help us, and we couldn't get a hold of all these people, and all the sudden on Skype Dylan popped in, I saw his thing pop up. I was like, “Todd, Dylan just showed up.” And he's like, “Do you think he needs some money?” I'm like, “I guarantee he needs money.” So I'm like, “Hey man!” And Dylan messaged back. He's like, “Hey.” I'm like, “Do you need some money?” and he's like, “Yeah, you got any projects?” I'm like, “Yes, I do.” I'm like, “We built this cool thing, it's called Clickfunnels, but the UI is horrible and the editor is horrible and there's any way we could hire you for a week to fly to Boise and just do all the UI for every single page of the app?” and he kind of said no at first because, “I'm developing my own website builder. I might have spent 6 years on it, so I can't do it.” Andrew: It was this, he had something that was essentially Clickfunnels, right? Russell: No, no. It was just pages though, so it'd just do pages, there was no funnels. Andrew: Right, closer to Lead Pages. Russell: Lead Pages, but amazing. You could move things around. But he did tell me that, “I'm working on something.” So eventually we got him to come, flew to Boise, spent a week, did all of our UI, and then we went and launched our beta to my list. So we launched the beta, got some signups, and then a week before the launch, launch was supposed to happen, all the affiliates were lined up, everything was supposed to happen. He sends me, I don't know if he sent you the video, but he sends me this little video that's like a 30 second video of him demoing the editor he'd built. And I probably watched that video, I don't know, at least a hundred times. And I was just sick to my stomach because I was like, “I hate Clickfunnels right now. I can't move things on my pages, I can't do anything.” I was just, and I sent it to Todd and then I didn't hear from him for like an hour, and he messaged me back and he's like, “I'm pissed.” I'm like, “Me too.” And I'm like, “What do we do?” and I was like, “We have to have his editor or I don't even want to sell this thing.” And I called Dylan and I'm like, “Would you be willing to sell?” and he's like, “No, I'm selling it and we're going to sell it for $100.” It was like $100 this one time for this editor that designed all the websites. I was like, “Dude, it is worth so much more than that. Please?” and we spent all night going back and forth negotiating. And finally, we came to like, “I will give you this editor if I can be a cofounder and be a partner.” And Todd and I sat there, brainstorming and figured out if we could do it and finally said yes. And then him and Dylan and Todd flew back to Boise and for the next week just sat in a room with a whole bunch of caffeine and figured out how to smush Dylan's editor into Clickfunnels to get the editor to be the editor that you guys know today.

The Official Internet Marketing Newsletter Podcast Ft. Armand Morin

Play Episode Listen Later Aug 4, 2021 43:55

Welcome to episode 124 of the official Internet Marketing Newsletter Podcast featuring veteran digital marketing expert Armand Morin. Be sure to stop by https://www.TheInternetMarketingNewsletter.com to subscribe to the free 32 page PDF newsletter that accompanies the podcast.

official newsletter internet marketing armand morin

The Official Internet Marketing Newsletter Podcast Ft. Armand Morin

Internet Marketing Podcast

Play Episode Listen Later Aug 4, 2021 43:55

official newsletter internet marketing armand morin

Lessons From the Olympics with Jim Kaspari E79

Break Through Your Profit Ceiling with Janet K. Fish

Play Episode Listen Later Aug 2, 2021 31:09

This is an exciting week for the podcast, not only are we celebrating the Tokyo 2020 Olympic games (one year later), this is the first episode of the Break Through Your Profit Ceiling Podcast.We've re-branded to the podcast – you'll notice the new cover art and updated description. It's fitting that the first episode features lessons from the Olympics. Jim Kaspari and I share our perspectives on the games, we talk about the mental side of sports and business. Jim announces the availability of his new book, Gold Metal Business Marketing. I hope you enjoy our chat. Are you interested in joining the entrepreneur conversation? Join us in the Break Room Zoom Party. This is a no cost zoom chat gathering of my best break through entrepreneurs from around the entrepreneur universe. Come and promote your business, network with small business owners of all experience levels – who knows you might meet your next joint venture partner there. So head on over to breakawaybusinesscoaching.com/breakroom and sign up for our next Break Room. It's 100% no cost to you and all the cool entrepreneurs are doing it. I'll see you in the Break Room.www.breakawaybusinesscoaching.com/breakroomJim Kaspari is CEO of PEAK Business Coaching, the author of PEAK Profits, 47 Latest SEO Secrets to Get More Traffic from Google, PEAK Profits Business Journal and Olympic Gold Medalist Quotes. He has spoken on stages across the US and in Australia on small business marketing with Armand Morin, Ryan Deiss, and others. Recently he was published on Forbes.com. He has a BS from UC Davis and worked for Genentech, Inc. for 20 years as a chemical engineer, automation and systems analyst, training manager, and leader of 20 internal consultants, saving the company millions of dollars. By investing well in real estate and helping start businesses while working, he was able to retire a millionaire at age 44. For fun, he runs, plays guitar, and sings .Get a copy of Jim's book Gold Metal Business Marketing Contact Jim at Jim@peakbusinesscoaching.comCheck out Jim's previous appearance on the show.

OM41: Mynders Glover | Launch From Where You Are

Mastery Unleashed with Christie Ruffino

Play Episode Listen Later Jul 7, 2021 31:23

On Today's Podcast This week I sit down with Mynders Glover. Mynders is a digital Product Launch Consultant helping service-driven Infopreneurs increase Cash Flow in their business through a repeatable Product Launch System. His 'Momentum Launch Catalyst' Program is the last Launch framework you will ever need to grow their business, while allowing space for what else is really important in your life. His influences in his 10+ years of Launch consulting include his personal friendship with Jeff Walker, expanded launch approaches inspired by Coaching from Armand Morin, Russell Brunson, and others, as well as experience derived from serving as Launch Manager on both Startups and high 6 figure Launches. Mynders and his wife (Deb) divide their time between southern Colorado (summers) and Stuart, Florida (winters). This allows him to pursue several of his passions during the different seasons...mountain biking, fly fishing, and sailing. How to Connect with Mynders mynders@beyondproductive.com www.beyondproductive.com www.facebook.com/mynders www.linkedin.com/in/myndersglover www.instagram.com/myndersglover Get Mynders' Gift Below

business growth coaching colorado startups launch stuart launches cashflow glover monetize russell brunson jeff walker infopreneurs armand morin launch manager

032: Plane Crash to Personal Development With Jason Osborn

Stumblin' Forward

Play Episode Play 41 sec Highlight Listen Later Apr 9, 2021 39:14

Jason Osborn, is a highly accomplished speaker, coach, and consultant in the fields of digital marketing and mindset. Jason established himself as a life coach, back in 2009 and built his online personal development business and within 18 months was making a full-time income form with clients in 13 countries worldwide. Following this success, he switched gears and became an online marketing consultant and has since become a highly sought after coach and adviser. Headhunted by The Re-Think Academy in 2018, Jason is Head Coach and is steering the company towards becoming the #1 coaching program in the UK. Jason speaking internationally for 26 years now and has had the privilege of sharing the stage with speakers like Jairek Robbins, Paul O'Mahony, Armand Morin, Brian Koz, Mark Anastasi, Mike Bacak, Chris Farrell, and many more.

uk coach consultants head coach personal development rethink public speakers plane crash osborn jairek robbins chris farrell armand morin headhunted rethink academy

Permission To Sell

MLM Trigger

Play Episode Listen Later Mar 9, 2021 7:54

Learn a magic QUESTION from Armand Morin from his book “Success Leaves Traces” about the best way to make that transition to sell your product or opportunity in a very simply way: Let me ask you a question... That’s the secret. It takes off all pressure and lets you make a seamless transition.

permission armand morin

Jim Kaspari, CEO: “Confused About On-Line Marketing?”

The Entrepreneur’s Café: Creating True Wealth from the Inside Out

Play Episode Listen Later Oct 20, 2020 37:10

In this episode, Erica Ross-Krieger interviews Jim Kaspari, CEO of Summit Business Marketing, leaders in on-line marketing, web design, SEO, and PEAK business coaching and mentorship. Jim's also the author of “PEAK Profits, 47 Latest SEO Secrets to Get More Traffic from Google, PEAK Profits Business Journal, and Olympic Gold Medalist quotes.” Listen in as Jim shares:Why the world of on-line marketing can be so confusing and overwhelming.How the world of athletics and sports has lessons we can apply to on-line marketing.The #1 way people can simplify their Unique Selling Proposition (USP).How we can focus our offerings to outshine the competition in the on-line marketing world.SEO tips.A simple 6-component model for masterful on-line marketing.How to schedule a free website analysis with Jim. Key Takeaways:Targeting our population is a key in great on-line marketing.Compassionately relating to our target market's problems and pain-points is another essential component of on-line marketing success.Just as in the world of sports and athletic competition, getting started with a small step in the on-line marketing world can be the difference between staying stuck and achieving success. Jim's gift of a free website analysis will help you pinpoint the strengths and areas for improvement and opportunity on your website. Connect with Jim Kaspari: FOR FREE WEBSITE ANALYSIS:https://ericarosscoach.com/WebsiteAnalysisWEBSITES:Summit Business Marketinghttps://summitbusinessmarketing.com/PEAK Business Coachinghttps://peakbusinesscoaching.com/• LINKED IN:https://www.linkedin.com/in/summitbusinessmarketing/FACEBOOK PAGE:https://www.facebook.com/SummitBusinessMarketing• TWITTER:https://twitter.com/SummitBizMkting Jim Kaspari, CEOSummit Business Marketing Jim Kaspari, CEO of Summit Business Marketing and PEAK Business Coaching, is the author of PEAK Profits, 47 Latest SEO Secrets to Get More Traffic from Google, PEAK Profits Business Journal and Olympic Gold Medalist Quotes. Jim has spoken on stages across the US and in Australia on small business marketing with Loral Langemeier, Armand Morin, Ryan Deiss, and others. Recently he was published on Forbes.com. He has a BS from UC Davis and worked for Genentech, Inc. for 20 years as a chemical engineer, automation and systems analyst, training manager, and leader of 20 internal consultants, saving the company millions of dollars.  By investing well in real estate and helping start businesses while working, he was able to retire a millionaire at age 44.  He has been a business coach since 2005 and has coached over 500 clients in 9 countries.  He loves helping others and specializes in business development, on-line marketing, and streamlining teams and operations.  For fun, he runs, plays guitar, and sings. *Sponsor of Today's Episode Thank you to TurnkeyPodcast.com, Sponsor of today's episode. For the Free Podcast Toolkit mentioned by our sponsor, go to: http://Turnkeypodcast.com/Toolkit

Dave Miz

Geniuses Of Copywriting

Play Episode Listen Later Sep 29, 2020 44:06

This week on the Geniuses Of Copywriting podcast we have web designer-to-the-gurus (back in the day, purveyor of righteous memes, King Of Online Dating and eCom copywriting genius: Dave Miz. On this episode: Dave's early "pivot" to Warrior Forum web design that landed clients like Armand Morin and Frank Kern How Dave took the only thing he was actually good at - meeting girls - launched it as an info product to a list of 1788, and made $33K in a day The 'Cadence' trap so many copywriters fall into... how to bring the surprise and mystique back into your emails Dave left a 6-figure Wall St job to become an entrepreneur, got busy and has crushed it ever since. He is now the wizard behind the marketing campaigns of his clients and is somebody we can all learn from. Full episode & resources at https://GeniusesOfCopywriting.com/dave-miz

wall street ecom 33k armand morin warrior forum

One Of My Secret Shortcuts To Success

Play Episode Listen Later Aug 17, 2020 12:52

This is one of the keys we used to grow our company initially that I totally overlooked and forgot to talk about. On this episode you’ll hear Russell talk about a strategy he used a lot when he was getting started in business. You’ll hear about: Creating products for someone else and letting them keep 100% of the profit! How he continues using this strategy today (with Tony Robbins!) And how these products/services may seem like failures in the short term, they help build your online presence in the long run. So listen in to find out how you can use this strategy in your business. ---Transcript--- What's up everybody? This is Russell Brunson. Welcome back to The Marketing Secrets Podcast. Today, I am streaming to you from an amazing cabin out on a lake with my family. And as I've been sitting here, just thinking away from my computer for a little while, I started having some realizations about one of the biggest keys that helped me get success initially, that I forgot about. And I've been watching some people who've been using this strategy and this concept strategically to grow their companies quickly. So I want to share with you some of my thoughts. All right. So when I first got started in this whole game, right? And it was interesting because I didn't have, we talk about resources versus resourcefulness. I didn't have any resources. My wife at the time was making $9.50 an hour. I had no job as a wrestler and we were living in apartment that was like $475 a month. So between that and grocery money, like the $9.50 an hour she was making did not go far. So we didn't have any resources. Right? So I get it when people are like, "I don't have the money, I don't have the resource." I was there. And so for me though, and this is before, even before Facebook ads, before all these things, it was like, how am I going be successful? And so what I started doing, and I didn't call it Dream 100 at the time, but literally we were going through and finding Dream 100 partners. Like I was looking at people. I was like following all the people in the market that I wanted to be in. And I was just so fascinated by them. I looked at what they were doing, how they were doing it, the products they create, what they were launching. I was on all their email lists. I read every email they sent out. This is before podcasting, even. If they would have had podcasts, I would have listened to them. But back then we did tele-seminars. I would get on all the tele-seminars. I was watching what everyone was doing. And I was like immersing myself in this market trying to understand, trying to get my finger on the pulse of what was happening and why it was happening. And who were the players and what were they doing? And why were these guys products doing so well? And what were the different hooks and the angles they use? I don't know, just watching. And I was mesmerized. I remember I felt like I had like stepped into this world with all these producers, all these people making tons of money. And I was just like a little kid in a candy store, just watching and observing. I remember looking at all these things and just thinking like, "Man, I don't know what to create. I don't what to do. I don't have any ideas. I'm not creative." But I was watching them and as I see people doing different things, I started getting ideas. And it's funny because I think so many of us nowadays, we have ideas for a product and so we go and we create this product and we create it. The thought is I'm going to create it, I'm going to go sell it, this is going to me by product. But for whatever reason that wasn't my initial concept. My initial concept was always like, what can I create with that person? I think part of it is because I had like the hero factor, or I was idolizing, whatever you want to call it. It was just like; there were these gurus who were so cool. How cool would it be to work with them? And so as I started creating, especially started having ideas, my first few projects were all like I never thought of like, let me create a product and have this person promote it. It was like, "How do I create something with that person?" And so I'd go back and I'd pitch them like, "Hey, you're really good at this thing. What if we create this thing together?" And like that became these things and I was trying to come to the table with something amazing. And I thought if I did all the work and I dealt with the heavy lifting and I gave it to them, they would promote it and it would be a win/win. And so I was in the role of like I'm going to do 100% of the work. They're going to do nothing, but I'm going to leverage their name and their credibility and their list. And so one example, one of the guys who I studied a lot at the very beginning was a guy named Alex Mandossian. And Alex is a genius and I remember at the time he had this course called, he had a bunch of courses. He had Teleseminar Secrets, he had a postcard. I think it's called PostcardMarketing.com or something like that. I don't know. It was a postcard course. About the same time, there was a network marketing program coming out called Send Out Cards and I was like, "Oh my gosh, Alex needs to send out cards. He's teaching people postcard marketing, this is a tool that works that way." And so I was like, "I want to create something with Alex that'll get people into this thing." And so I went through and created an idea for it. And I was like, "Here's the project. Here's the idea." And I mapped it all out. It took me a while to get a hold of him, get through all his gatekeepers. And finally I pitched it to him. I was like, "Here it is." And at the end he was like, "Well, what's in it for you?" And I'm like, "Dude, I just want to do this project with you. You can keep all the money. I don't even care. I just want you to promote it. And if we can get my name next yours." And luckily he eventually said yes and I killed myself on this project. Probably not the best example because that project didn't end up going anywhere, but that's how it worked. And I do that over and over and over again. Like all my early projects, they were co-branded. I found someone who was already successful, who had something. I brought something else to the table. I did all the work and they just promoted it. And that was kind of the thing and I was able to leverage their credibility and their things and it was awesome. And for a long time, that's how I started growing my company. I was piggybacking on the backs of all these other people. And I was co-branding products together. I do all the work, slap their name on it, and it was amazing. I remember I came out with a product called RSS Generator. And at the time Armand Morin had like 20 different generator products. I remember I created this whole product, spent a ton of money, energy, really expensive. And I remember designing the site and all of Armand's sites at the time had his head up at the top. So then I had the site designed with his head and my head on the top. I remember bringing it to him like, "Hey, do you want to add another product to your product line?" He's like, "What do you mean?" I'm like, "Well you have all these E-cover generator, header generator, blah, blah, blah. How would you like to own RSS Generator?" And I said, "Go check out the site." And he went to the site and there's the site done, it's finished, his brand, it's got his head on it and my head on and everything. And he's like, "Dude, that's amazing." I'm like, "You want to partner?" And he's like, "Sure." And I remember the next big seminar he promoted from stage this new project that me and Russell have been working on called RSS Autoresponder. It's crazy. Right now, we are about a week away from launching a big project with Tony Robbins and it's this new software we created that's insanely cool. And it was kind of the same thing. We build the whole thing and then came to Tony like, "Hey, this thing's done. You want to be part of it?" And he's like, "Yes." And so now it's Russell, Dean and Tony's software and Tony didn't do anything right, but he needs to show up, he put his name on it and we leveraged his credibility, his list and it'll be arguably the greatest launch in the history of the world, right? Again, to this day, I'm still doing it. And I start looking at like some of the people who've come into the click funnels world who are really, really smart, right? Jim Edwards is a good example of it. Jim came and he could have easily came to me and said, "Hey Russell, I have this software that writes scripts for people. You should sell it to your list." And I would have said, "No," but instead he came to me and said, "Hey, I have an idea. I have all this cool software. What if we made a new version for you? And I'm going to use your scripts from your books and we're going to build this thing and we'll call it Funnel Scripts." And then he pitched me on this idea. And I was like, "What do I need to do?" He's like, "Nothing. I will do all the work. I'll do all the effort. I'll do everything. All you got to do is you got to put your name on it and sell it with me." And I was like, "Done." And so we did that. You look at it now, it's been what? Three or four years since Funnel Scripts first came out and that one product alone has hit Two Comma Club X. Jim makes a lot of money every single month. And he did all the work for it, but he came and co-branded it with me. And it's this thing now that we sell every single day, like consistently. It in and of itself is a huge business, just this one thing. But he was able to come to us and kind of leverage our credibility. I think you got to start thinking about things that way, especially if you're just getting started. Instead of like just I'm going to create a product, I'm going to go drive Facebook ads and stuff like that, how do you latch on people who already have the credibility, already have these things? How do you co-brand something together? There's no rules. You can make anything you want. Another good example, inside of Two Comma Club X Coaching Program we're building out, having everybody do these summit funnels. And so we're launching a new company with the students to show them like in real time, this whole thing happening. And so we're doing a summit just like them. And we're asking people and we got somebody who we approached to be part of the summit who has a million person list. And they're like, "Oh, we can be part of the summit, but we're not going to promote." I'm like, "What would it take for you to promote?" They're like, "I don't know, what do you have?" And so we came back and said, "Well, instead of paying you 50% commission, what if we paid you 100% commission? And instead of this, what if we do this?" We just gave them everything and they were like, "Done." And now we've got somebody who's got a million person list who's going to be promoting our summit, which is insane. Right? But we had to renegotiate, figure it out. It wasn't so much it was co-branded, but same kind of thing where you're leveraging their credibility and giving them whatever it takes. Okay? I have friends in the past who have gone to affiliates and said, "Promote my product. We'll co-brand it and I'll give you 100% of the commission." Oh, in fact. Okay. Here's another funny, sorry. This story is kind of funny. Some of you guys know who Logan Paul is. I'm not going to give you my opinion on him or anything, but he posted on Twitter the other day that he'd give $10,000 to any influencer who could beat him in a wrestling match. And so obviously I was like, "Dude," so I wrote him back, I said, "I'll give a hundred grand if you win. And if I win, I'll give a hundred grand to charity, to OUR." And so I put it out there and it's been funny, I've been texting back and forth. I'm trying to set up this huge wrestling match with Logan Paul. And it's funny because if you don't know Logan, he's got like 20 million followers on YouTube. He's got 18 million on Instagram and all these things. It was funny because we're kind of negotiating this thing, which I'm hoping happens. Cross your fingers it happens. But we've gone back and forth. And he was asking me, he was like, "Well, what's in it for you?" Because I was like, "Literally I'll pay you a hundred grand win, lose, or draw. Just let's do this thing. I'll pay a hundred grand. I'll donate money to charity. I don't even care." And he's like, "Well, what's in it for you?" I'm like, "Dude, what's in it for me is I get to wrestle Logan Paul. That's going to be on a YouTube channel in front of your 20 million people. You're going to Instagram it. I'm just leveraging for the credibility." I was like, "You can sell tickets to this thing and keep 100% of the money. I don't want $0 from it. I'm just leveraging you and your credibility and your personality to bring more people into my world, right?" I don't know, I just want you guys to start thinking that way. I think so many of us think about the short-term, like how are we going to be making an immediate ROI? It's like, no, no, don't worry about that. I'm not going to make any money off my Logan Paul wrestling match, right? I'll lose money. I'll give money away. But it gives me publicity. It attaches my name to this thing. It does all these things now, if I'm able to pull it off, that will in the long-term, make me insane amounts of money. And that's what I'm looking for. I'm looking for these partnerships. So think about that as you're building your businesses. Think about the projects you have, think about the ecosystem you're in. Who are the influencers, who are the people that have the lists, who are the people that have power, that have money, that have connections, that have these things? What can you create? Instead of getting them to promote as an affiliate, what can you create, you can co-brand and let them be part of it, right? Where you do all the work, they slap their name on it. They promote it to their list and you split the money. Maybe you'll split it 50/50. Maybe it's 90/10, whatever. Take less money, but then you're building your list, your credibility, your reputation, all of those things. In the short term, if you looked at most of those early projects I did, the co-branded projects, most of them from the outside look like failures, right? But if you look at the compounding over a decade, it's like this one lead to this, this lead to this, this lead to this, every single time it introduces me and my personality and my brand to a new segment of the market, a new segment until eventually it's like man, I see this guy everywhere. Right? I see Russell everywhere. How many of you guys felt that before? Now I see Russell everywhere. I open up my phone and wherever I go, he's there. It's because I am. I'm there on podcast interviews, on ads, and they're on as many things I can. Hopefully I'll be there on a wrestling match, like all the things, and that's kind of the goal. So I hope that helps, just put that thought in your guys' head as you're starting to think through this and your business and trying to put them all together. That said, we're about to go and jump on some boats and some jet skis so I'm going to bounce. Thanks you guys for listening today. If you got any value from this, please take a snapshot of it and post it on Instagram or Facebook and tag me on it. I'd love to see it. And let me know your biggest thoughts, your biggest takeaways and drop some ideas about it, like how you think you could co-brand your next project or take your existing product and co-brand it with somebody. If you do that, I want to know about it because it's going to be a shortcut to your success. Thanks so much you guys. And I'll talk to y'all soon.

success man secret cross roi tony robbins promote logan paul shortcuts armand russell brunson jim edwards sendoutcards alex mandossian armand morin funnel scripts two comma club x

My Dirty Little $ecret That I Never Share...

google cd pakistan romania cds freelancers versus upwork armand russell brunson ftp doterra marketing secrets josh anderson odesk armand morin

Play Episode Listen Later Jun 17, 2020 10:16

I probably should share this secret more, because it’s the KEY to how I got started… On this episode Russell talks about creating software using scriptlance and how freeing it was. Here are some of the important pieces of advice to look for in this episode: Find out how Russell discovered he didn’t have to learn how to code to make software. See what Russell’s first software product was and how he saved almost $5000 getting it created. And see what products are still available to help you when it comes to getting started on your business. So listen here to find out how Russell got started and learned that he didn’t have to learn how to code to make software. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. I want to give you a gift that will simplify your life so much. Alright so I want to tell you guys a quick story of how I got story, some of you may have heard this story. My very first idea, even pre-potato gun was an idea for a product called Zipbrander. If you go back to the way back machine and search zipbrander you can see the old sales letter and stuff. But I was super proud of it, it was a software, and I remember I didn’t know how to code software. And my first kind of mentor, the first person I was watching at the time was a guy named Armand Morin and Armand had a whole bunch of software products. I was like I want to make software like Armand. So I bought the domain name Zipbrander, I knew what the software was going to be, and I was like, “Okay, I have to learn how to code.” So I literally went to my school and I changed my major from I don’t even know, communications to like computer information systems. I’m like, “I’m going to learn how to code, Zipbrander is going to be the greatest thing in the world, I’m going to become a billionaire from it.” I knew it was the thing. And so I started doing that and after like the third or fourth day of coding class I was like, “I am not smart enough to become a coder. I’m screwed. I need to figure out a different path.” So then I remember reading a bunch of stuff that Armand was putting out. I was listening to all these tele-seminars back in the day. In fact, it was funny, I was hanging out with, at an event this weekend that I was speaking out, this little local Doterra event, and one of the people there was, she’s actually married to one of the wrestlers from my college wrestling team. And she came up to me and she was telling me this story like, “My husband Casey.” And I’m like, “Oh I know Casey. Of course.” And she’s like, “He told me stories. He said that when you were back in college you guys would go on these wrestling trips. You guys would go and drive the vans that have like 10, 15, 20 hour drives to the wrestling tournaments and you’d be in the back with your headphones on, with your CD player, with the light glowing on your face.” She’s like, “He said you looked like a serial killer.” which is so funny. Anyway, but that was me, I burned CDs of tele-seminars. It was pre-webinars, pre-videos. I burned CDs of Armand Morin, and Alex Mandosian, all these people back in the day. And I’d drive in my car and listen to these CDs in the back of the car like, “This is amazing listening to all this stuff.” And I don’t remember if it was a CD or if it was an article, but I remember Armand basically said that, “I don’t code my own software.” I was like, “Wait, what? I’m going to school to learn to code my own software. I thought Armand was coding his own software.” And he’s like, “Nope. I went to this site.” The site he went to at the time is no longer here but it was Scriptlance.com. So I was like, as soon as I got to a computer I went to scriptlance.com and it was this program, this site where you’d hire programmers. And I remember I was like, “Oh my gosh, this is amazing.” And in fact, let me step back. It was right before I learned that. I was like, “I’m not going to become a programmer. I know that now. I need to hire a programmer.” So I went to Google and typed in programmer, and I remember there was the Google ads and I clicked on a programming company and I gave them the idea for Zipbrander and they said they wanted like $5 grand to build it. And I was like, “5 grand!” that was like more money than I’d made in my entire life combined at that time. To put that in perspective. I’d never had, I had a couple of jobs waiting tables, but had not made $5 grand in a year ever and it was $5 grand to make this thing. So I kind of gave up on it. Fast forward now, I hear about Scriptlance. So I got to Scriptlance and I remember seeing, so you go and create a free account, it’s free, super easy, and then you post a project, and then people from all around the world bid on your project. And I was like, “What?” So I took the description I’d sent the people before for my Zipbrander. I copied and pasted it into Scriptlance, posted it, and within 15 minutes I had 30 bids on it. I was like, “What?” and the first guy was like, ‘I’ll do it for $1200.” I was like, ‘What? That’s 1/5th the price of the other guys.” The next guy was like, ‘I’ll do it for $800.” “I’ll do it for $600.” “$500.” And it went all the way down and then all the sudden this dude named Siprian from Romania said, “I’ll do it for $20” and I was like, “I actually have $20.” I think that’s all the money I had. I was like, ‘Done.” So I hired Siprian, I gave him the thing, I was like, “I have no idea if this is going to work or not, but it’s worth $20.” So I paid the $20 to, and they put it in escrow, so I put $20 into Scriptlance, it’s in escrow, gave Siprian the idea and went to bed. I woke up in the morning and he was like, “Here you go.” I’m like, “What is this?’ and he’s like, “It’s Zipbrander.” I’m like, “What?” He gave it to me and I tried it and it worked. $20. And I was like, “Oh my gosh.” I was so happy that I literally gave him $100 bonus because I thought it was going to be $5 grand for this, I was trying to save up for it. I was going to go to programming school. So I remember at that point I was like, “I never have to pay attention in school ever again. My job is not for me to learn how to become a programmer. My job is to get an idea and then hire a programmer.” What? And I went to scriptlance.com and it cost me $20 to get my first software product created. Now, I tell you this because I remember I had a friend, Josh Anderson and Josh was kind of in the same business as me, we actually shared an office for a long time. But I remember I had like 4 or 5 little projects, I had created Zipbrander, Article Spider, 4 and 4 (inaudible). I had like 5 or 6 little software products I had created at the time, that I was selling. And Josh didn’t have a product yet, he’s like, ‘I’ve been studying internet marketing. I’m learning, I’ve been putting in 2 years just to understand this business.” I was like, ‘You should stop studying and just go create a product and sell it. That’s basically all this game is, create a product and sell it.” And he was like, “Yeah but…” you know, all these things. So I remember one night I showed him, I said, “Let me show you how scriptlance works. It’s really simple, really easy.” So we went to scriptlance, and was like, “Here’s my account.” I’m like, “Just post, just post anything. Post something stupid. Post, ‘I need a logo for this thing.’ And pay them $20 for it.” And he’s like, “Uh.” So he did it, I showed him a walk through and he posted it, a logo for $20 and all the sudden bids starts coming. He gets 10, 20, 30, 50, 100 bids in like an hour. And he’s like going through, talking to people, meeting people in India, Romania and Pakistan, and all over the world who were working for super cheap. He’s meeting all these cool people and he’s hanging out with them and I remember I was like, again, it was a basement apartment that I owned that our little office was in. So it was about time I had to go to bed. So I was like, “Well I gotta go see my wife.” Or go to dinner. I’m like, “I gotta go.” So I went upstairs and I closed the door and I was with my wife that night. Anyway, the next morning I wake up and come down the stairs and I see Josh. And I’m like, “Oh man, you’re here early.” And he’s like, “No, I’m not.” I’m like, “what do you mean?” and he’s like, “I haven’t left yet.” I’m like, “What?” He’s like, “Dude, I did the logo, paid a guy $20, check out this logo it’s amazing.” I’m like, “that is cool.” And he’s like, “Then I posted an idea for this audio thing I had, and then this…” and he had 5 or 6 different ideas that he had been sitting on for years, that he’s posted them, and he’s had people bidding on them, and he’s like, “I heard this guy’s doing this, and this guy’s doing this.” And he had like 5 software products in….happening, all over night. One of them was already done, and he’s like, “It’s already done.” And I was like, “Oh my gosh.” And I remember watching him and all his linkedin profile, or whatever it was. I can’t remember what it was back in the day, I think it was Rise was the business network. Anyway, he changed his name from like, Josh Anderson Internet Marketer, to Josh Anderson Software Developer. And I was like, now he had the keys and he was running and creating thing after thing, after thing, after thing. And he was just having tons of success. And I watched him create software, after software, after software, and he still to this day makes software. But it all started with him just doing it once. And I think a lot of us, we get so scared we’re like, “I don’t know how to do it.” And we never do it. So this is my thing that I want you guys to do. Scriptlance is not longer there, but the site that is there is called Freelancer.com, there’s other ones, Freelancer is just, Scriptlancer was my favorite. Back then it was Scriptlance, there was ODesk, there was Rentacoder.com, there was a bunch of those like that. Scriptlance was my favorite because they got bids back so fast. Yesterday I was doing a project and I went to Upwork, or Odesk, or Upwork, whatever it’s called now and I posted it. And it’s slow and it’s expensive. So I went to Freelancer, which Freelancer I think bought Scriptlancer and I posted it and it was like boom. Within 5 minutes I had 30 bids, I picked somebody, the project got done before I woke up in the morning. So I was like, “Oh my gosh, this is so exciting.” So I recommend this is what you do. I want you to just do it as a test. If you trust me on this, this will unlock yourself so much freedom. You can become a software developer, programmer or writer, whatever, by just doing this step. It takes all the hard work out of it. Just go to freelancer.com create a free account, go over there and post a project. I don’t care what the project is, make it simple, make it dumb, and do like $5. “$5 I need somebody to animate my signature.” Or “$5 I need somebody to whatever.” In fact, I remember when I, the way I learned how to FTP was I posted on Scriptlance, “I’ll pay someone $5 to teach me how to FTP a file to my server.” Because I didn’t know how to do that, which now a days you don’t really do that, but back then someone had to teach me. So I paid him $5, he showed me how to do it and I was like, “Ah, I’m done. $5” And it’s just so simple and so easy and you get work done super cheap, but you’ll find out really quickly how freeing it. It’s like, “Oh my gosh, this is like actually the easiest thing in the world now.” Versus before where it’s like, ‘Ugh” struggling and frustration and all these things. Anyway, I wanted to put that out there as a thought for you guys. Here’s a real simple, easy way to get something done. And it’ll unlock the floodgates for you. If you’ve never done it before in the past, it’s going to be a little scary. Ugh, its scary. Just like Josh, didn’t do it, didn’t do it. And as soon as he did it, it gave him the ability like, ‘Now I can create. Now I can be a software developer. Now I can…” whatever the thing is that you need to do. So just do it. Do a test project, waste $10 on something stupid that you’re not even going to use, throw it away. But just do it once and then you’ll be like, “Oh my gosh, this is cool.” I just remember me the first time I did it, I was like, I met people in India and Romania and all the sudden I had friends all around the world because I had hired them on these sites doing all these projects for me. I remember just how cool it was to be able to do that. So that is your task for today. Go to Freelancer.com create a project, submit something and just do it. Just see it once and I guarantee you’ll feel like the handcuffs have broken off your hands and you’re now free to create and do stuff for forever. So that’s my assignment for you guys, hope you enjoy it. Appreciate you all and I will talk to you all soon. Bye everybody.

Armand Morin Create a 6 figure Annual Internet Business in 30 Days, EXPO 2019

Bernardo Moya's The Best You EXPO Talks

Play Episode Listen Later Apr 3, 2020 54:21

In this talk, Armand Morin shares their knowledge on creating a 6 figure Annual Internet Business in 30 Days. These talks come from the archive of The Best You EXPO. The Best You EXPO talks are live talks recorded at events in London and Los Angeles. The talks are approximately 45 minutes long and cover all aspects of personal and professional growth. Talks on public speaking, finding love, increasing confidence and low self-esteem, how to make more money, get more clients, increase your social media presence, talks on NLP and so much more. We are talking about over 500 talks and more being recorded all over the world, so there is something for everyone.

From Adversity to Success Principles with Jim Kaspari E1

Break Through Your Profit Ceiling with Janet K. Fish

Play Episode Play 60 sec Highlight Listen Later Feb 17, 2020 48:15 Transcription Available

My business relationship and friendship with Coach Jim goes back 15 years. We started our coaching journeys together in one of the most intense training camps I've ever experienced. Jim Kaspari is CEO of PEAK Business Coaching, the author of PEAK Profits, 47 Latest SEO Secrets to Get More Traffic from Google, PEAK Profits Business Journal and Olympic Gold Medalist Quotes. He has spoken on stages across the US and in Australia on small business marketing with Armand Morin, Ryan Deiss, and others. Recently he was published on Forbes.com. He has a BS from UC Davis and worked for Genentech, Inc. for 20 years as a chemical engineer, automation and systems analyst, training manager, and leader of 20 internal consultants, saving the company millions of dollars. By investing well in real estate and helping start businesses while working, he was able to retire a millionaire at age 44. He has been a business coach since 2005 and has coached over 500 clients in 9 countries. He loves helping others and specializes in business development and streamlining team and operations. For fun, he runs, plays guitar, and sings.In this episode we explore…..Timestamps00:45 – Financial Freedom3:15 – From W2 to Entrepreneur6:00 – Our education system only teaches how to get a job..8:29 – Retired a millionaire at age 4510:51 – Critical choice, to be an entrepreneur or not13:22 – Creative persistence, how to do it differently14:46 – Accountability partners and mentors17:50 – Just start it!18:30 – Hiring team21:45 – How to write an effective ad24:36 – Facing daily adversity27:00 – Gratitude is like a light bulb28:25 – Intuition31:17 – Spiritual connection32:00 – Third level listening33:30 – Live a live with balance36:30 – Delegation and team38:43 – Productivity tools and planning40:45 – Success principals42:47 – Gold Metal Business Marketing Resources from this episode:https://peakbusinesscoaching.com Contact Jim: jim@peakbusinesscoaching.comRead the article on how to find great employees:https://peakbusinesscoaching.com/how-to-find-great-employees/ Learn more about Jim's upcoming book - Gold Metal Business Marketing https://peakbusinesscoaching.com/book/If you have a questions you want to pose to the Breakaway Entrepreneur, please send an email to coach@breakawaybusinesscoaching.com - I'll answer it on an upcoming episode. Please put Breakaway Entrepreneur in the subject line. If you'd like to learn more about how to start or grow a successful business, Download the free ebook - 10 Steps to Financial Freedom - How to Build a Profitable and Successful Business. Click HERE to download.

The 5 Step Framework For Finding Your Voice

Play Episode Listen Later Feb 12, 2020 47:18

Highlights from my keynote presentation at FHL 2020. Showing the 5 steps of how to find your voice, including how to find, develop and create your own frameworks. On this special episode Russell shares part of his keynote presentation from Funnel Hacking Live 2020 in which he speaks about finding your voice using a framework. Here are some of the super interesting things to listen for in this amazing episode taken from FHL: Find out what Russell means when he says everything is a framework within a framework. See why you need to become really, really good at making frameworks, and who someone is you can look to that shares a lot of them on social media. And find out all the steps you need to take to be able to finally find your voice. So listen here to this very special keynote presentation from Funnel Hacking Live 2020. ---Transcription--- What’s up everyone, this is Russell Brunson again. I’m still in beautiful Puerto Rico having a good time with some of the most amazing marketers, and personal development minds on this planet. And for today’s episode I wanted to give you guys some more from Funnel Hacking Live. During my keynote presentation I talked about some really cool things, and the first one I talked about how to find your voice, and inside of that how to develop your own frameworks. And really the theme of the event came back down to frameworks. I talked about how we find and develop and create our frameworks, and then on top of that went deeper into how to teach your frameworks and how to sell your frameworks and things like that. And then every speaker basically shared their framework. Everybody from Tony Robbins to Ryan Holladay and every speaker in between kind of shared their frameworks. So as you guys get deeper and deeper in this business you’ll realize it really all comes down to frameworks. So the very first presentation, part of my first presentation, I want to share with you guys is how to find your voice, and inside of that journey, how you’re going to create your own framework. So with that said, I’m going to queue up the theme song, and when we come back you guys will hear this first part of my keynote presentation going deeper into finding your voice as an entrepreneur. I think a lot of us get started in this business, at least I did and I was a shy, awkward, and I’m going to show you guys a clip in a minute…you have to evolve, you can’t just, there’s a process you go through. And a lot of times people that read my book Expert Secrets, they’re out there with a sign saying, “I’m an expert. I’m going to sell you something.” No, no, you missed it, that’s not the purpose, that’s not the path, that’s not how it works. There’s a process for you to be able to find your voice, and you’re like, “What’s the process? What’s it look like?” and forever I didn’t know. I decided you just go out there and you do it, and you do it, and you do it. And it wasn’t until recently that I sat down and said, “What did it actually look like for me? What did it look like for other people? How do I reverse engineer that so we can teach it?” and that’s where this process and this framework came from. Alright so I’m going to walk you guys through this. So phase number one here, phase number one is what I call the dreamer. And this is the phase that starts with a little spark. How many of you guys when you got into whatever it is that you’re doing, you didn’t know exactly what you were going to do, you may not have been super passionate at first, but you had the interest, some desire, you’re like, “This is kind of cool.” thinking about your business or the marketing of your business. When I got started in this, I didn’t know I was going to be a marketing nerd. I got a C in my marketing class. A C, and I should have got a D or an F, but my teacher was really, really nice. But I got a C in my marketing class. I didn’t know marketing was even exciting or fun or anything. It wasn’t until later when I was learning these things and trying to start a business when all the sudden there was a spark and I was like, “Oh my gosh, this is amazing.” And it all begins there. So I want you thinking back about your business. What was the spark initially that got you so excited about what it is that you do? Can you guys remember that moment? What was it that created that spark for you? That’s where this begins. The next thing that I want to kind of add upon that, this is from Tom Bilyeu and Tom is speaking tomorrow, I believe. So I’m excited about Tom coming, it will be his first time at Funnel Hacking Live. But as I was developing this, I saw Tom post something on Instagram, and I was like, “Oh my gosh, this is brilliant.” He posted a little framework for how to develop your own passion. And I think about this a lot because I get people all the time who come into our world, and they’re like, “This is exciting, but I’m not passionate about anything yet, Russell. What do I do? How do I find passion?” I’m like, “I don’t know.” because for me, I’m just excited about everything in life. There’s so many cool things happening, and I don’t know how to develop passion. I couldn’t understand that in my mind until I saw this from Tom and I was like, “Oh my gosh, this is the secret.” For those of you guys who may not have it, you’ve got a spark and you’re trying to figure things out, this will help you. This is what he said, this is the 5 step process he said. Number one: Go and experiment with a whole bunch of stuff. So if you’re like, “I don’t know what business I want to be in, I don’t know what my career is going to be” or whatever, you go try a bunch of things. That’s why a lot of people go to college. You’re taking a whole bunch of classes just to find out, what am I actually interested in? So you go and experiment with a whole bunch of stuff, that’s step number one. Step number two: After you do that, start looking at all the things I just tested and tried, all the things I read, all the podcasts I listened to, all the videos I watched, what are the things that spark my interest? And you think, “I’m interested in that, that’s the next topic I’m excited about. That’s something I could be passionate about.” So you find the thing that sparks your interest. From there you start deeply engaging with those things that sparked your interest. You start going deeper on them. If you listened to a podcast about biohacking or about whatever, you’re like, “This is cool.” It’s like, “Okay, now let’s go deeper to see if as I go deeper this keeps resonating with me.” So start going deeper, start studying, start learning, start finding people around you that are excited as well, and go as deep as you can. Number four: As you start engaging and it goes from an interest to a true fascination, you get that fascination that’s like, “Oh my gosh, this is exciting.” Then you go down the path to gaining mastery. And then number five: Fascination plus mastery equals passion. Now this for sure was true in my journey. Again, I got started I was a college kid, I had just met my beautiful wife. I had proposed to her and I realized that I didn’t have a job. And she was probably going to want to eat sometimes, and I was like, “What do I do? I don’t know. Let me try a whole bunch of stuff.” I started just doing a whole bunch of things and studying and reading and learning, and all the sudden I started finding these things that caused interest. And those things I started geeking out on and going deeper and deeper until my interest became a passion, and the more deep the more fascinated I got, and the more fun it got. And that’s where this journey begins. That’s how you get the spark and you start to grow. Alright, so after you guys have the spark, do you know the best way to turn a spark into a fire? Do you guys want to see? It’s kind of cool. This is the way you turn a spark into fire. Let’s dim the lights a little bit. If I get my phone out right here and I turn this light on, this is a spark. And by itself, if I’m not careful, this spark is going to go out. I need your guys’ help. Can everyone get their phones out real quick, and turn the lights on? Something interesting happens when you take spark and you get it around other people’s sparks, other people who are already on fire. Everyone grab your phones out, get them out and turn your camera on really quick, I want you guys to see this. If I want to turn my spark into a fire, into an inferno I gotta find other people. Look around you guys, look behind you. You find other people and you get your sparks together, it starts growing. Alright, if I take my spark to a fire, it can’t help but grow, am I right? That’s why we’re here today, to help you guys take your spark and to light it on fire. I tell people all the time, my role in this whole game is to get you guys so excited and so passionate about the marketing of your business, whatever business you’re in, you’ll be able to run with it. I’m assuming you’re already obsessed with your business or you wouldn’t be here. So my job is to get you obsessed with the marketing of it. Let me take that spark and let me ignite it and get it on fire. The best way to get that spark into a fire is to ignite. I lost my thing, is to get it around other people. As you get around other people you start feeling that, it starts growing inside of you, and that shifts you now to the second phase. The second phase is where I start taking on the identity of the reporter. It’s interesting, how many of you guys have ever heard of Howard Berg, the world’s faster reader? So when I was in elementary school in the 90s I was an infomercial geek. So I was watching infomercials and there was this guy who was the world’s fastest reader. I saw him reading these books, and he goes through the page like this, flips through and starts reading them super fast. I was like, “That is the coolest thing. There’s no way it’s true. He’s got to be faking it.” And I remember watching the infomercials over and over and over again as a kid. Then fast forward like 15 years later, I’m a grown man, well, grownish. My kids always tell me, “Dad, you are the least mature adult we have ever met.” I’m like, ‘Thank you guys, I think.” I remember on Fox news, what’s the Cavuto, the Cavuto show, Howard Berg was on there, it was right after the health care bill came out. And there was the huge health care bill, and they had Howard Berg read the entire health care bill live on Fox news in front of everybody. So he reads the whole health care bill in 55 minutes, and then afterwards he interviewed him, “So what does it say?” And he starts telling him all the things and reciting back huge portions of the health care bill. I’m like, “This guy is amazing.” And then I’m at an event like this, it was in Dallas, there was about 1000 people. It was about a fifth the size of this. And I’m speaking on stage and I get done afterwards and some guy is like, ‘Hey, there’s the world’s fastest reader is here. He wants to meet you.” I was like, “Wait, wait. Howard Berg’s here?” and I started totally fan-girling and freaking out, and he’s like “You know who he is?” I’m like, “Yeah, I used to watch his infomercials when I was like 15 years old. This is…” Anyway, I was so excited I had a chance to meet him, and me and Howard have become really good friends since then. And actually, when I launched the Expert Secrets book I had Howard fly out to our office and I was like, “I want you to read my entire book, live on Facebook, and then I want to quiz you and see if you actually remember it.” Because writing a book is cool, but having the world’s fastest reader read it live in front of you is way cooler than that. So I had Howard fly out to Boise, and I was like, “Here’s the book. I want you to read it.” And he sat down and he started reading it. And did anybody see the episode of this where he did it on Funnel Hacker TV? He read the entire book in 4 minutes and 43 seconds live on Facebook and I was like, ‘This is so cool. There’s no way he’s actually getting it.” So we watched and he read the whole thing, and then when he got done reading it, I had the really cool opportunity to sit there and be like, “Okay, let’s see if you actually read it.” And I started asking him questions about it, and he was able to tell me things back. “Well, you said this and this. Then you talked about this. And this is my thought about that.” And it was one of the coolest experiences of my life. Did you guys ever see the Sony speed-reader commercial? He’s on that with Justin Timberlake. It’s a really funny ad where basically they have the Sony speed-reader and Justin Timberlake says something like…maybe it was Peyton Manning…anyway, Peyton Manning says something like, “With the Sony Reader I can read 100 books.” And Howard Berg goes, “I just did.” And then Justin Timberlake is like, “I just did too.” It’s the funniest commercial. It’s worth watching. So after that night, after we got done, we took Howard out to dinner in Boise. And I’m sitting here like, there’s this guy who’s read over 30,000 books. Every book you can dream of, he’s read. What do you ask this guy? He’s got information about everything. I could ask him about business or about finance, or about sports or about anything. And I was like, “I’m going to go to a spot that you don’t normally go with people, because I’m really, really curious.” And so I asked him, I said, “Howard, I’m really curious after all your life experience, reading 30,000 books, what’s your opinion on God?” He looked at me a minute, he smiled and he said, “You know what’s interesting? Most people when they want to learn about a topic they’ll read one book or one thing and they base their opinions on that and it becomes fact for them and they go forward. What I like to do instead, I like to read all the people’s opinions. I’ll read 10, 15, 20 books on a topic. For example, for religion I basically read every single book on the topic. As many as I possibly could. Hundreds and hundreds of books.” He said, “By reading a whole bunch of things about it, I got a very wholistic view of what I believe God is. Based on that let me tell you what I believe..” and I had I one of the most fascinating conversations of my life, to hear what someone like this has a chance to learn and read from every religion you could dream of, what his beliefs were in God. One of the coolest, most amazing conversations of my life. So I was thinking about this with Howard and started thinking about how that works in our life. A lot of times we come into this world and we’re trying to do our business, and we become the expert, like I know everything. And we go out there and try to convince people. But the problem is we read one book. The phase for you to really evolve and find your voice isn’t to take one idea and then start running with it, it’s to get a very wholistic view. So I started looking back at when I got started, and I found something really embarrassing. This right here is the first video I ever created ever. This is, last year I showed you guys one and you all teased me, this one’s worse. So this is about the time YouTube came out and a couple of people had videos on their websites. And I was like, I’m going to do a video and I remember someone, Armand Morin had a video, and he had the background was gone and he was on the page, and it looked really cool. And I was like, “I’m going to do that.’ So I bought a video camera, I set it up, and I record this video, and it didn’t work. I tried to edit it, and I couldn’t get the background to delete, and it was so many bad things. But this was the very first video I ever made. And I want you guys to hear how bad I was, and hopefully it gives some of you guys some encouragement. You’re like, “If that guy can do it…” Here we go. (From the video) Hi, I’m Russell Brunson and welcome to the secondtier.com. I’m here to help you get……Okay, Hi, I’m Russell Brunson and welcome to the secondtier.com. I’m here…(mumbles) I’m here to introduce you? What do you say? Hi, I’m Russell Brunson and welcome to the secondtier.com. I want to help you get started with your affiliate training today. The first thing you need to do is click on the link above me and download our affiliate… That was real cool, the flushing toilet in the background. (Onstage) He literally flushed it in the middle of the video. It was me and him, there were 2 of us in the room. Come on. Anyway, so there’s hope for all of you, I swear. So this is the video of my journey. I was like, “I’m horrible, but I’m going to try.” And I started trying. At this point and time I had my beliefs. I was like, ‘This is how I’m going to do this thing.” But I didn’t know marketing, I didn’t know these things. I’m like, “How do I learn this.” So what I did is I went up and I said, “Okay, I’m going to do what Howard Berg would have done. I’m just going to take my opinion and believe everything. I’m going to go and find a whole bunch of people who know more than me. I’m going to talk to them, interview them, figure out all their stuff. And based on finding out opinions form a whole bunch of people and from there I can develop an actual opinion.” So this is little nerdy Russell from 15 years ago went out there and he found the best of the best at the time. This is Carl Gelletti, I used to call him all the time and ask him questions. This is Mike Filsaime, this is Gary Ambrose, this Brad Fallon, I think is in the room, this is Brad Fallon, this is Ewan Chia, this Rosalind Gardner, this is Jack Humphries, this is Keith Baxter. These are the people when I got started in the game, they were the people that were already on fire. I had a little flame and I was like, “I have a flame and this things going to go out if I don’t find something fast.” I started looking, who’s got the fire? Who’s got the fire? I need to find those people. And I found the fire. I got on the phone and I called them, I flew to their house, I had them fly to my house, I did everything I could. I got in the rooms they were in, because I knew that if I was going to take my spark and I needed it to become a fire, I had to be with the people who were already on fire. I found those people and this little nerdy Russell was able to take his spark and turn it into a fire. So for all of you guys the next step in this journey of growth for you, is first off to be fascinated, have a spark and then you need to find the people who have the fire. And you have to go to them humbly and start asking their questions, and don’t judge everything based on the lens that you view the world through. Find other people and be open to other opinions and other ideas because it’s going to give you a very wholistic view and make you, give you the ability to serve your people at a much higher level than you ever could, by just looking at one angle. So the first 2 phases in this formula, in this framework are all about growth. It’s your journey to become something bigger, become something better, become the person, the leader that you need to be to lead your people. Now after you go through these first two phases, number one dreaming and having a spark, number two is finding people around you and asking them questions and learning from everybody you can. Every single piece of information you can get access to, and learning from everybody. Then we start shifting from growth to contribution. Alex Charfen always talks about the call to contribution. How entrepreneurs hear the call of contribution. I need to contribute. I gotta create something. I gotta do something, I gotta go out there, and I gotta do something. You guys have heard that call, that’s why you’re here. You’ve heard that call to contribution. How do I contribute more? So there comes a time in all our lives, we keep growing and growing, keep studying and learning, but if you don’t start shifting from growth to contribution, you will flatline. The first time I understood this was true was when I was a wrestler. In college I was a wrestler, in high school I was a wrestler. I was a state champ in high school, took second place in the country, I was an All American in high school and I thought I knew everything. The worst thing that could possibly happen to any of us, is we think we know everything. I was like, “Shh, I know everything. I’m such a good wrestler.” And I remember my senior year after I took 2nd place in the nation, my coach Greg Williams, who is now the coach of UVU, he said, “Hey do you want to come coach at a wrestling camp?” and I was like, “I don’t know. I got girls to date this summer. This is my big time before going to college.” And he’s like, “I’ll pay you $100.” I’m like, ‘I’m in, let’s go.” So that was the value of a week of my time back then. So I went to the wrestling camp and he’s like, “Here’s some kids. I need you to train them how to wrestle.’ So I’m like, ‘Okay.” So I go to the kids and I’m like, “Okay this is how…” and I remember teaching a cheap tilt, which is like my move, and I was like, “Here’s how you do a cheap tilt.’ I show the kids and I’m like, ‘Okay, go try it.” And I sit back. The kids come out and they start trying it and nobody gets it even remotely close. Almost all of them ended up pinning themselves. I’m like, “No, you guys. You didn’t listen to a word I said. Come back in.” I showed them, “This is how you do a cheap tilt. Now go do it.” And they go back out, and everyone’s like doing the same thing, flopping over, pinning themselves. And I’m like, “What is wrong with these kids?” And I sit back and I’m like, “What are they doing wrong?” and I start looking and I’m like, “Oh my gosh, he’s doing it wrong because his hips keep sliding out, and his knee…I never knew that. This knee needs to be, the foot needs to planted here, and the knee’s got to be pointed to the ceiling. What else?” and I start looking and like, “Come back in guys, come back in. Look at this. When you’re doing it, look where my foot’s at, it’s right here. Look where my knee’s pointed.” And they’re like, “Oh cool.” I’m like, “Go try it again.” They start doing it, and all the sudden the kids start doing better. And I’m like, “Huh.” And then I bring them back in and we go back and forth, and back and forth, and for the entire week I spent with these kids, I’m looking at what I’m doing and my processes, understanding why they work and then figuring it out. And as you start looking, one of the fascinating things about a pattern is after you become aware of a pattern, it’s like, “Now I know the pattern. I can manipulate it, I can change it, I can grow it, I can figure things out based on that.” So for me, I had gotten to a point where I had grown personally at a certain level where I stopped and stagnated. And when I shifted and started becoming a coach and helping other people, that’s where I started to continue to grow. That’s where I shifted from growth to contribution, and that’s how I got to the next level of growth. So for all of us, there comes that time where as you’re growing and you’re sharing, the only way to continue to grow is to shift from growth to contribution. This is where you start coming out there. This is where most entrepreneurships, most businesses start, when you’re shifting from how do I become better to how do I make other people better. And that’s the next level. Way more fulfillment by the way, on the contribution side. Okay, so that moves us to phase number three in the framework. Phase number three is now we start building our own frameworks. This is going to be weird for a minute, but I promise at the end you’re going to be like, “Oh my gosh, this is amazing.” So we need to start creating our own frameworks. If you notice, most of the greatest entrepreneurs business people, they have their own proprietary frameworks. So this is the next phase, after you’ve gone through growth, now you shift to contribution, this next phase is started creating your own. So the first step here is you need to create what we call your framework hypothesis. What is my framework to get somebody a certain result? Let’s just say this is me, this could be for any business. Here’s your path, so here’s you, and you’re going on this journey up here, and this is the result, this is the thing you’re trying to get to. So as you’ve been going through your growth and you’ve been learning and you’ve been studying and all these things, you’re figuring it out, and you’re moving yourself up this line. Now you’re like, “I think I know how to get here. I’m pretty sure I know how to do that.” So based on me interviewing like 50 people or reading a whole bunch of books, or whatever that thing is, I’m going to make my hypothesis, I think this is what I need to do to get that result. Make a hypothesis. How do we make a hypothesis? This is something Bruce Lee said, and thank you James Friell for finding this quote for me. But Bruce Lee talked about this, he said, “What you do is you research your own experience. You absorb what’s useful, you reject what’s useless, and add essentially, which is your own.” As you’re going through this growth phase where you’re interviewing a whole bunch of people and you’re learning from a whole bunch of experts, the goal is not to learn everything they say and just believe it as is. There’s a lot of like, as I was listening to Howard Berg, a lot of his beliefs on God I agreed with, a lot of them I didn’t. It didn’t mean it was right or wrong, but I was able to listen to that thing and say, “Wow, this is awesome. I’m going to take these gold nuggets, these are the things for me that I believe that I think can add to what I believe.” Same thing here, when you’re going through this process of learning and studying and growth, you’re looking for the nuggets. What are the things that I believe in? You take all the different pieces, you take that and say, “Okay, now that I have this. This is my framework hypothesis. This is what I think is the secret.” So we create our framework hypothesis, which is basically, “for me to get this result I’ve gotta do step one, step two, step three and that’s how I’m going to get this result.” Now we have a hypothesis. That’s step number one. Step number two, now that I have a hypothesis, this is what I think I’m going to do to get that result. Now we gotta go out there and actually test your framework hypothesis on yourself. You have to become the human guinea pig. A lot of people get that ordering wrong and they say, “Okay, here’s my framework hypothesis, let me go sell something.” No, no, no, not yet. This is where we gotta figure out if it actually works on you. One of the people I respect a lot is Tim Ferris. They’ve called him a lot of times, “The human guinea pig” he’s one of the original biohackers. And I was reading, I can’t remember which one of his books, but one of his books he was talking about, he implanted something inside of his body to test his blood levels. And every single day he’d test little things. Like he’d take this supplement and see what happened to his blood levels, and he’d take this, and try this, and do these things. He took over a thousand blood tests based on all these different things, and after all is said and done, and he said, “Based on all the things I learned, this is the diet that’s the best. These are the supplements, these are the things, this is the framework that I believe is possible for you to be able to get the result you’re trying to get. So just like Tim Ferris to become the human guinea pig, you’ve got to become a human guinea pig for your framework at first as well. So you take that and you say, “Okay, I think this is the way I get my result.” and you go out there on this journey. Now you go on the journey and what’s going to happen is sometimes you’re going to go through the process and be like, “I was right. I figured it out. I’m at the top.” But what typically happens is you go on this journey with your framework and a lot of times it doesn’t work at first. You try something and ugh, it failed. You try something else, aw, it failed. That’s okay. This is a framework hypothesis. You can tweak it and say, “I’m going to change this, I’m going to change this.” Until eventually you’re like, okay and eventually get to the top and have the success and get the result you want. So now you’ve got a process, you’ve got a system that works. I know it works for me, it’s worked for me. And so that is the first step here, where you become a framework creator. Boom, I have a framework that works. How many of you guys in this room right now have a framework that works for whatever it is you do. It can be anything from like, how to lose weight, to how to get a white smile, to how to make more money, how to start a business, how to invest in whatever, how to save money on taxes. Every business needs to have a framework. Some of you guys are like, ‘But Russell, this doesn’t make sense to me because I don’t sell information products, I don’t need a framework. This only works for the info people, this only works for authors and speakers. This doesn’t work for me because I’m a blah.” Fill in the blank, right. Well understand this, all businesses are about one thing and one thing only. Businesses are about how in the world do I get a client a result. That’s it. I’m in business to do this, to get this client this result. That’s what you have to understand. And there’s always a framework or a process to get somebody that result. So the question you’ve got to ask yourself is what is the framework that somebody must follow to get a certain result? And what’s interesting is your product is just a piece of that framework, it’s not the whole thing. So what’s the framework someone must follow if they want to get a certain result? So figure out whatever business you are, this is a result the person is coming to you with. They want to get out of pain, they want to grow taller, they want to grow hair, they want to, whatever your business is, that’s the result, what’s the process they have to go through to get that result with you? So for example, here’s Clickfunnels, right. So Clickfunnels we have a framework, you guys have seen me talk about frameworks all the time. So we have a framework to help people to grow a company online through funnels. So that is my framework. And what’s interesting about my framework is the product, Clickfunnels, this software is just one step in the framework. So I’m like, step number one you’ve got to have an idea, step number two you’ve got to create an offer, step number three….and all the sudden step 5 now you need Clickfunnels to build the thing. If I just came to you like, “Oh you need clickfunnels, this is awesome software.” “Why?” “Because it’s awesome, you can move things, drag and drop, it’s really easy.” “I don’t get it.” But if I’m like, ‘What’s the result you want? This is the result you want, cool. There’s a 5 step framework. Step number one you gotta do this, step number two, step number three, and now you need the software for step number four and step number 5.” Does that make sense? So my product becomes part of the framework, it is not the framework. Let me show you how this works for a more traditional company, like a dentist. So the dentist, if I was a dentist I would have a framework for how to get white teeth. There’s a whole process, and I’m not a dentist, I don’t know exactly the process, but they have a framework how to get white teeth. If someone came to me as a dentist and say, “I need white teeth.” “Okay, cool. First thing you gotta do is you gotta brush twice a week, not a week, twice a day. Brush twice a day. Step number two you should be using white strips or hydrogen peroxide. Step number three, you’ve got to come to the dentist, my product is like step number three. One of the steps is you come to me and we’ll do teeth whitening, or we’ll do a line…” or whatever the thing is. But I still have a process. If I’m just like, “I’m a dentist, you should come to me so I can clean your teeth.” It’s one thing, what’s the result? The result is bigger than that. The result is the framework. So here’s the framework to get somebody that result and your product becomes one step in the framework. Does that make sense? The same thing is true with ecommerce sales, if you’re selling physical products. My product is a framework to get blank, to get what? And then inside of there your product becomes part of it. So for example, let’s say I was selling flashlights. I might have just a flashlight by itself will sell, but if you look at some of you guys have heard Trey Lewellen’s story a lot of times, he was the first funnel inside Clickfunnels that blew up to astronomical levels. But he shifted, it was a flashlight at first, but when he went from it being a flashlight to being a survival flashlight, I’m going to show you guys a framework for how to have survival. It wasn’t just a flashlight, it was part of a framework of like, I don’t know exactly how to use flashlights for survival. I think you shine them in people’s eyes and blind them so you can kick them in the shins or something. But it became part of a framework. So every product, everything is a framework. What is the result you’re trying to give somebody? And your product a lot of times, is one piece of the framework. And the cool thing about frameworks as you start creating them. We can do frameworks, I can take a framework and I can teach that framework in 3 minutes, or I can teach it in 30 minutes, or I can teach it in 3 hours. I can sit down right here and say, “Okay guys, I’m going to teach you guys the new Traffic Secrets book.” And I could do a 3 minute presentation and teach you my Traffic Secrets, the core pieces of the Traffic Secrets book, right. Or I can say, “I’m going to do a 30 minute presentation, let me teach you the core things.” And I could bulk it up, tell more stories, add more things to it. Or if I did 3, if I wanted a 3 hour presentation, I could do that. Or I could do a 3 day event just on Traffic Secrets by itself as well. So that’s something to kind of think through. And the reason why these frameworks are so important, as you’ll see here in a second, we use these frameworks in every aspect of the funnel, as you’ll see here. But the first thing I want you guys to understand is that we can create frameworks really, really, really quickly. So again, this is Tom Bilyeu. Tom and his wife Lisa are some of the best framework creators I’ve ever seen. Who follows them on instagram? Tom or Lisa? If not, you gotta start following them just so you can see the frameworks and how they do them so often. I’m going to show you guys a couple of them. So Tom put together a framework called Sleep Habits. It’s hard to see here. These are sleep habits. There are 6 sleep habits to increase your sleep. Step number one, stop eating 3 or 4 hours before bed. Step number two, use blue blockers 2 or 3 hours before going to bed. Step number three, go to bed early. Step number four, set your intentions….and there’s his 5 step, 6 step framework for sleeping better. Here’s another one. He created a framework based on a movie. How many of you guys have ever seen a movie before? Like 4 of you guys? Who has ever seen a movie before? Okay, so Tom watched the Matrix and he’s like, “I’m going to show you guys the 7 lessons I learned from the Matrix.” And he showed his framework for the Matrix. Number one, you can’t do it until you believe it. Number two, the world as you perceive it isn’t real. And on and on and on. Here’s one that he made, his framework for surviving Thanksgiving dinner. Step number one, minimum of 16 hour fast every day. Number two…and they post these all the time. These are just simple little frameworks. Now the reason I’m showing you guys this right now, and I’m talking about the fact that you can create a framework in 3 minutes versus 30 is because a lot of times I don’t want to spend 2 years building a huge framework. I want to test some stuff out. So social media, I can post a framework, I can do a podcast posting a framework and see if people care about it. I’m going to show you guys my 5 step framework for getting more views on YouTube. Whoever wants to see that one? Eh..Okay I’m not doing that one. Then I post another one. Who here wants my 5 step framework to add 100,000 people to your list in the next 2 days. Sweet, I’m going to go deeper on that. But I could post something on instagram, “Here’s my 5 steps in the system to build a list.” And if nobody cares, I don’t go deep there. If I post and people are freaking out, and this is awesome. Let me go deeper. Let’s say I’m a dentist, “I’m going to post a 5 step framework for how to get coffee stains off your teeth from home.” Who would want that? You guys don’t believe me? I’m not a…anyway, I could post that real quick and be like, “Oh my gosh, nobody cares. I’m not going to build it.” Or I post something else, and you start finding out. So it’s essentially becoming quick at creating these little frameworks, and then putting them out and testing them, to see what are the things that cause people to get excited, before you go deeper? If you guys notice, almost every one of my podcast episodes, I think I’m like 600 episodes deep or more, is me sharing a quick framework. That’s it. Sometimes you guys don’t tell me anything, I’m like, ‘Okay, that one sucked.” But guess how I know when I do a good one. You guys message me. I get tons of “Dude that was amazing.” “That was fire Russell.” People do the fire emoji. And people go crazy. I’m like, ‘okay, that’s, I’m going to go deeper there.’ All the stuff I share on stages like this, our own stage, this is the year of testing. And a lot of stuff you guys don’t care about, other things you freak out about. I’m looking, what are the frameworks that people are interested in, I’m going to go deeper in those, start creating those things. Alright, so understand that frameworks, as you’re going to see, are at every step in the funnel. There’s frameworks here at the ad level. There’s frameworks here at the opt-in level. There’s frameworks when you’re selling and frameworks throughout the sale. So I’m going to show you guys this in a lot more detail here in a second. I’m going to show you guys a case study of one, so you can see exactly how they fit. But just imagine the ad you see like, ‘Who here wants my 3 step framework for how to ad more…” Sweet, you click on that and it takes you to the landing page. Awesome. “Give me your email address and I’m going to give you my 5 step framework for how to do whatever.” They opt in. Next page it’s like, ‘Cool, I just emailed you the framework. There’s a 3 hour video of me teaching this framework in more detail. For $37 you can have it.” Boom, and then we go through it like that. So framework is what drives people and pulls them from page to page to page throughout. Okay, step number three. After you’ve created these frameworks, you have to give your framework a proprietary name. This way it becomes your own. If you don’t do that, it’s just like anybody can rip it off. You’ve got to create your own proprietary frameworks. So for example, I’m going to see how well you guys have been paying attention to me for the last 5 years. I’m going to draw something and when you know what this framework is, I want you to shout it out at the top of your lungs. Are you guys ready for this, the first one wins a million…just kidding, you win nothing. Everyone’s shouting. As soon as you know what the framework is, post it out. Oh, Perfect Webinar. There’s my framework for how to run a webinar. Do you know how many leads I have gotten by giving people for free, my framework for how to run a webinar? Hundreds and hundreds of thousands of leads of people who have opted in to say “I want to learn how to do a webinar.” They give me their email address, I give them the perfect webinar script, and we have a free plus shipping version, and we go through there. And it has become a huge, huge, huge lead generator for us. It has somehow, you’re like, “Russell, what does perfect webinar have to do with Clickfunnels. Clickfunnels isn’t even in the framework.” Oh, but if you have a webinar that works, then you need Clickfunnels to host. Oh, oh. That’s test number one, you guys ready for number two? Okay, let’s see if you guys know what framework is next. First one to yell it out wins. Value ladder. You guys know my frameworks. There’s the value ladder framework. You guys ready for the next one? This one is going to be a little trickier, this one has not been as prevalent, but if you were here last year you should know this one. What’s this, what’s this? You all failed. Everyone who was here last year, go home. Someone said it, hook, story, offer. Okay, I’ve got one more in my pop quiz. Okay, you guys ready for this one? Loud as you can, as soon as you know what it is. Alright….You guys know my frameworks. How many of you guys feel like you could confidently come up and teach any of these frameworks because you’ve seen them so many times? Yeah. The nice thing about a framework is that people, after they see the framework, they can remember it. They can teach it, they can share it, it can grow. It’s so, so, so powerful having your own frameworks. Tonight after dinner we are doing a story workshop. I’m going to be going deep into my story frameworks. I just want to make sure you guys come back for that because it’s going to be really, really fun. I put a lot of work into it. We’re going to learn how to try and tell some stories. If you look at business though, my entire business is just frameworks. How many of you guys have read any of these 4 books? What’s that last one? What? Dotcom Secrets are all my frameworks for the first ten years of my business. I put them together in a book and you guys read the book and you’re like, “These are amazing. I need to buy Clickfunnels now.” Okay, Expert Secrets is my frameworks for how to sell, how to put video and copy on the pages to convert people as they come through your funnels. Traffic Secrets comes out very, very soon, which is all the frameworks for how we get traffic into our funnels. And Unlock the Secrets is the secrets that I keep opening and looping you guys to tease you and you’re like, “What is it?” And I’m not every going to tell you, but you’ll find out someday. There’s a framework for that, about open loops. So there you are, that is frameworks for a whole company. If you look at this, it’s interesting, there are frameworks that are embedded inside of frameworks. So if you look at Expert Secrets and if I needed to do a 5 second instagram post, or I wanted to make a 3 minute video about the framework in Expert Secrets, I would go to the table of contents and section one of the book is how to create a mass movement. Step two is belief through story, step three is your moral obligation, and step four is the funnels you use. So there’s the frameworks, the 4 step framework for how to become an expert. I could teach you that in 3 minutes. But if you look at this, inside of each framework, each of these sections of the book, there’s a whole bunch of things inside of each section of the book. What are they called? Chapters. So if you break it up bigger, chapter one is create your own movement. But then inside of there there’s a framework. In create your mass movement there’s 5 steps. Number one is become the charismatic leader. Number two the future based cause. Number three new opportunity. Number four, opportunity switch. There’s your framework for how to create a mass movement. Now I keep going another step deeper. What’s the framework for the new opportunity. I have a framework for that as well. Okay, there’s frameworks inside of frameworks, inside of frameworks. This is what we do as entrepreneurs, as creators. We’re creating frameworks for our people to help get them results. Do you guys understand that? That’s our goal. So as we are going on this journey ourselves, trying to find our voice and become an expert, we’re going through this path, we say, “I’m trying to get this result for myself first. I’m going through this growth. I’m trying to get the result as I’m going through this path. I’m learning, I’m creating my own framework hypothesis. Oh my gosh, I got a result. I have a framework, I have a proven system now to get a result.” which is all business really is, what’s the result you’re trying to give someone? Now I have a proven framework to get anybody this result. So now you’ve got a framework, what do you do? Go sell stuff now? Yeah? No, not yet. You all failed the test. Just because you have a framework does not mean you should start selling it or making money from it. Just because it worked for you does not mean it’s going to work for everybody. I had a mistake when I first got started in this part of the business where I had these funnels that worked in my business and I started to try and use them on other companies, and I realized there were intricacies that I didn’t understand in my company versus other people’s. And it took me a while to respect that enough to say I gotta figure out how this works. What are the changes to make it work in a gym versus a dentist, versus someone who’s selling physical products. You have to figure out those changes, intricacies. So the next step is not for you to go and start selling them. The next phase here is for you to start working for free and serving your future dream clients. You know that the frameworks work for you, it got you the result, now you gotta find out if it’s going to work for other people as well. This is where you will learn the intricacies of your art. So when I got started in this business, in the coaching side of this business, what I didn’t do is set up a website or set up a funnel and be like, “Hey, I’m Russell Brunson. I’m really cool. One time I made a bunch of money, you guys should sign up for my coaching program.” For two reasons, number one, you sound like a jerk. Number two, just because I made money doesn’t mean I’m going to help anybody else make money. So the next phase for me was like, “Well, I’m going to go work for free to see if what I think is right, this hypothesis I have that worked for me, I’m going to see if it works for other people.” So what I did, this is right before the whole Clickfunnels journey took off, I met this guy named Drew Canoli. How many of you guys know Drew Canoli in here? FitLife TV, co-owner of Organify. I met Drew and at the time they were kind of struggling in their business a little bit. And it’s kind of a crazy, we had a friend in mutual, and I was going through this juicing phase in my life where I just wanted to juice everything and Drew is like the juicing guy. So I was like, my wife and kids and I were going to Lego Land, and Drew lives in San Diego so I was like, ‘Hey, can you introduce me to Drew? I’d love to meet him when I’m out there.” So our co-friend kind of connected us together and like two days later I jumped in my very first uber ride ever, I drove over to Drew’s house and we sat down. And it was this awkward moment where like, we hadn’t ever talked before, we got introduced by this other third person, it’s going to be weird. I remember knocking on his door and he opened up, and I’m like, ‘hey, do we hug or just…” you know like the weird internet hi, like, “hi, I’ve seen your face a lot.” So he let me in, and we walk in and walk into this room, his front room and I sat down, and on the table was one of my first things we used to sell it was called 108 Split Tests. How many of you guys have read the 108 Split Tests book. It was sitting there and I was like, “Oh dude, you got my book.” And he’s like, “Not only do I have your book, the creepiest thing just happened. I bought your book, like 2 days ago it showed up. I’m sitting here reading through all your split tests. And in my head I’m thinking, man wouldn’t it be cool if Russell Brunson could actually come here and actually do these tests for us, because I don’t know how we are even going to do these. And then an hour later Carl calls me and says, ‘hey, this guy named Russell Brunson wants to meet you, he’s coming to your house.’ And now you’re sitting here in my living room.” I was like, “That is the weirdest, creepiest thing ever.” So I went there to hang out with Drew and get to know him a little bit, and this is one of the first products that they were selling at the time. And I felt like I could tell that they were kind of struggling. I’m like, “Hey, I’m writing this book, it’s called Dotcom Secrets, it’s not out yet, but I’m writing this book and working on this thing and I would love to come out and just help you guys out.” And he’s like, “What would it cost?” I’m like, “I’ll just do it for free.” He’s like, “Why would you do that?” I’m like, ‘I don’t know, because I have no idea if it’s going to work or not. I don’t want to charge you. It worked for me, I think it will work for you. But I don’t, I’m not really sure. I love what you’re doing, I love your mission. I can help you for free.” And we kind of went back and forth and he’s like, “Well, what’s in it for you.” I’m like, “I don’t know, I’m sure if something awesome happens it will be great. But I just want to come and work for free.” So finally he agreed to it. I flew out there and got him and his team in a little conference room. We didn’t have white boards, so I’m writing on the windows because I can’t teach without doodling. We’re drawing on the windows, building a whole bunch of stuff out. About this time they were working on a green drink, I helped them to kind of figure out the funnel for that, to launch it. And when this got done they launched Organify a little, shortly afterwards and it completely transformed their company. They went from a struggling company to, I’m not at liberty to share their numbers, but they are at the high 8 figures, killing it right now with Organify. After doing that I was like, “Oh my gosh, this does work for other people.” And after that, Drew went and made a video telling the story, “Hey, Russell came to us, we were struggling, he gave us his frameworks, gave us his funnels, we launched it and this is what happened.” I took that video, I put it up on a page, and said, “Hey, Drew thinks I’m awesome. If you want to work with me like Drew did, apply down below.” And that’s when I created my inner circle program that we filled up with a hundred people, off the backs initially of this video. That’s the key you guys. After the framework, after it works for yourself, now you go out and work for free for other people. You find out if what you’re doing, what you’re creating, is going to work for other people as well. This is the step, by the way, that most people miss. They create a framework and they try to start selling it. They’re like, ‘Oh, my funnel’s not working.” It’s like, because there’s no social proof. I don’t know if this is actually going to work for me. It worked for you sure, but is it going to work for me? I’m in a different business. I do something completely separate, does it work for me as well? So go out there and work for free to prove that what you’re doing actually works. And that moves us now to step number 5 and this is where you become an expert, where you start finding your voice. I’m a huge believer that your results are your qualifications. This is how you qualify yourself. As you guys heard earlier, I got a C in my marketing class, so I have no marketing degree, yet we arguably run one of the biggest marketing training companies on planet earth. Our results are our qualifications and you guys are the same thing. You have to understand that. After you’ve proven for yourself, you prove for other people. That’s your qualifications to go out there and start creating and sharing. Okay, so tomorrow I’m going to be talking deeper on value ladder stuff. But I want to share, for those who don’t understand the value ladder and this concept right now, I want to share that each step in the value ladder there are frameworks. There’s frameworks at the bottom of the value ladder, as you start moving up. If you look at the transition point, usually when you’re moving up the value ladder and providing more value and charging more money, at the lower tier it’s like people are doing the framework themselves. You give them the framework, they opt in, they get to download it, they’re on their own. They get to do it themselves. As they move up the value ladder it’s like, ‘Hey, if you pay me something I’ll do it with you.” You move up the value ladder higher, you say, “I’ll do it for you.” And even higher, some kind of combination of both. So let me show you guys a framework in action. How many of you guys want to see this whole process in action. An actual funnel that’s killing it right now inside of Clickfunnels? So I’m going to show you guys Peng Joon’s funnel. Hopefully Peng Joon is okay with this. He made me do a cameo for his infomercial, or his new music video last night, so I feel like he owes me, so I’m going to show his funnel. We’re funnel hacking, I bought it like 400 times for you guys, so he made a lot of money on this already. But I want to show you guys behind the scenes how Peng perfectly used this framework in action. How many of you guys were at Funnel Hacking Live 2 years ago, or 3 years ago when he gave his presentation on his content machine? Okay, so he came and did a presentation for 30 minutes and that presentation became the whole foundation, that framework he taught at Funnel Hacking Live in 30 minutes became the framework for this entire funnel that I’m going to show you guys. Peng’s kind of like me and he’s got ADD and he has like 500 things happening, but if he wanted to, this and this alone could be his entire business. All based on one framework, so let me show you how this works. So this is the very beginning of the framework. The framework starts as an ad, and if you zoom in here, make it a little bigger so I can see here. If you read his ad it says, who here wants me to reveal my 9 step system for telling them blah, blah, blah. This is his framework, his 9 step system. This is the ad he runs on Facebook. So that’s the first step here. At first he’s got an ad on the framework. Come here to get my 9 step system. Someone reads the ad, they say, “Ah, that framework looks awesome. I want to get the result he’s promised me by following this framework.” So they click on the ad and that takes them to step number two here, which is the special offer. So Peng’s special offer is the do it yourself, it’s a book, which literally is the transcription of his presentation here at Funnel Hacking Live with pictures of the slides. It’s pretty amazing. So this is like a free plus shipping, buy this book, you can do it yourself. You go read the thing and then you’re off on your own to do it yourself. It’s free, just pay shipping and handling. The bottom tier of the value ladder. A huge percentage of people that click on the ad on this page are like, “Sweet, this book looks awesome. I want the framework.” You order it, he shoots out the framework and they get the framework in their hands. Do it yourself. There’s step number two there in the process. Now after somebody buys that, now Peng immediately starts moving them up the value ladder within the same framework. He moves to upsell number one. His first upsell is like, “Cool, you just got the book. I’m shipping it out to you. You’re going to be able to read and learn how to do it yourself. But how would you like to learn it with me? I actually created a whole entire video course, it’s way bigger than what’s inside the book. We can sit here and we can go for the next 6 weeks and you can do it with me. I’ll train you, you’ll listen, you go and implement it, and we go back and forth, back and forth, back and forth.” It’s a done for you thing. So the upsell is the same framework, but he shifted from do it yourself to I’m going to do it with you. And this is the first one, so I think he sells this for $297, I believe. So that’s upsell number one. Now he moves to upsell number two, which by the way is the same framework, he’s just moving it up the value ladder. So upsell number two now he says, “Okay, you bought the book, how would you like for my team to just do it for you? We could create all the ads and the banners, and all the content things you need and every single month we’re going to ship you out, excuse me, every month we’ll give you a whole bunch of things you can download and we’ll do this whole process for you. You just plug your videos in and we’ve got it all done for you.” This one is, what does he charge for it? $897 a year or $97 a month. So he’s taking that same framework, the framework didn’t shift, it’s still the framework for how to get more people on video, but he’s shifting how it’s fulfilled and how it’s done for you, I’ll just do it for you, and he charges almost a thousand bucks for that. That’s upsell number two. And then on the thank you page, he has the webinar, where you come and register for the webinar and the webinar is the combination where he sells a $3000 version where they do even more for you, and it’s a combination of doing done for you, done with you and a bunch of other things like that. And that moves it through. But that’s one framework that Peng created. This framework, this funnel does really, really well. But I want you to understand that if this was his only business, it could be. This alone is a Two Comma Club business by itself, if he just focuses on that alone. From one framework. How many of you guys think that you could develop a framework to show people how to get the result in the whatever business it is that you actually do? It’s not that difficult. It’s understanding that these frameworks, that’s what they are. Most of the offers we’re creating are based on some type of framework. So we have to become really, really, really good at creating frameworks. I want you to pause for a second and look back in time at everything you’ve experienced with me before you got here today. The reason why you’re in this room is because somewhere along the line you saw a framework and clicked on it. And somewhere along the line, you opted in for a framework, some of you bought a framework and then you went through the thing. And you guys are here today. This entire event is a framework, a framework to help you guys get into the two comma club. That’s the whole goal of this event. How do we train people and educated them to get them into a spot where they can get the award onstage with us two days from now? That’s the whole framework that we built this whole event around. People ask me every single year, “Russell, I want to speak at Funnel Hacking Live. I want to speak at Funnel Hacking Live.” I’m like, ‘You don’t understand, I don’t take speakers. I build a framework and I find out who’s the best speaker for each step of the framework.” That’s how we orchestrate this entire event. You will notice as you go through, every single speaker who gets on this stage will have a framework for something. They all have received some kind of result, and they will give you their framework for that result. Here’s what you do, step one, step two, step three, step four. So I want you guys looking through all these presentations through that lens of like, ‘What’s the framework? What’s the frame we’re going to get? I have the process. I have it now and I can go back and implement it.” That’s one lens, but the other thing I want you guys through as you start seeing this, and seeing how I teach my frameworks, and how other people teach their frameworks, understanding that this is the business that we’re in. I don’t care if you’re a dentist, a chiropractor, a supplement, selling a physical product, selling info, coaching, consulting. Whatever it is, if you can understand how to package things into frameworks, now you’ve got sexy ads. Now you’ve got amazing opt ins. Now you’ve got all the things you need to generate leads to get people coming into your world. You have a proprietary thing that’s unique to you, versus everybody else. Especially if you’re selling a commodity. Especially if you’re a local business where there’s 500 other people doing exactly what you’re doin gin your home town. If you start developing your own frameworks, your own proprietary process that’s different, now you’ve got an advantage over everybody else. So this is the process of going from growth to contribution. We go from the dreamer to the reporter, to the framework creator, to the servant, to our expert and our guide. So that’s the framework about how to find your voice. Did you guys like that?

SLP165 - Life, Leadership, and Prospering with Purpose : An Interview with Ray Edwards

Play Episode Listen Later Jan 16, 2020 51:31

Ray Edwards is the host of The Ray Edwards Show, a top-rated podcast about living in prosperity on purpose, and he provides rich content on life, leadership, business, marketing, and relating with God. Ray and I have become wonderful friends over the last few years, and I have come to both respect him as a business leader and as a man of God. Ray is a tremendous thought leader, a brilliant business coach, a thoughtful mentor, and a highly respected leader, making a significant impact. In this episode, Ray and I discuss Life, Leadership, and Prospering with Purpose. About Ray: Ray is probably best known as a Direct Response Copywriter, Product Launch Manager, Internet Marketing Strategist and conference speaker. Campaigns he's written and/or directed have resulted in an estimated $100 million in sales. He's had the good fortune to working with (and learning from) some stellar clients, including New York Times Best-selling authors Tony Robbins, Jack Canfield and Mark Victor Hansen (creators of Chicken Soup for the Soul), Joel Comm (author of Twitter Power and The Adsense Code), Raymond Aaron (author of Double Your Income Doing What You Love) as well as Armand Morin, Alex Mandossian, Jeff Walker, and many others. Ray speaks frequently at seminars and conferences on copywriting, promotions and marketing, for professionals in those fields. For more information about Ray's work, please visit his website at: www.RayEdwards.com What's on Ray's Radar? Hunger for More: People in general have a hunger for pursuing what's possible in life. There is – and can be – more than what they're experiencing right now. Helping: We have an inborn desire to serve, help, and come alongside others, especially in their times of dire need. Health: People long to be better stewards of their minds and bodies. Hans Rosling Ted Talk “The Best Stats You've Ever Seen” Book: The Improving State of the World Ray's Take on Masterminds: Every leader/business owner needs to be a part of three different mastermind groups: A free group made up of peers A group you pay to be a member of, learning from others A group you LEAD and share your expertise Leadership and Life Principles: Treat people the way you want to be treated. Whatever you want men to do or give to you, give or do to them BEFORE they do it to you! (Luke 6:31) If you want to be great, you have to be a servant. (Matthew 6:20) If you want to be exalted, you have to be humble. (Luke 14:11) “He who thinks he leads but has no followers is only taking a walk.” ~ John Maxwell Closing Thoughts: Plug into all Ray has to offer at RayEdwards.com You are an emerging leader and the world is waiting for you to show up!

SLP073 - Seasons of Change : A Conversation with Ray Edwards

Play Episode Listen Later Jan 14, 2020 44:16

Ray is the host of The Ray Edwards Show, a top rated podcast about living in Prosperity on Purpose, and he provides such rich content on life, leadership, business, marketing, and relating with God. He is probably best known as a Direct Response Copywriter, Product Launch Manager, Internet Marketing Strategist and conference speaker. I have been following Ray and his work for over 18 months, and have come to not only respect him as a business leader, but truly honor him as a man of God. Ray is a tremendous thought leader, and is making a significant impact in both the sacred and secular space. In this episode, Ray and I discuss Seasons of Change. Ray Edwards' Bio: Ray is probably best known as a Direct Response Copywriter, Product Launch Manager, Internet Marketing Strategist and conference speaker. Campaigns he's written and/or directed have resulted in an estimated $100 million in sales. He's had the good fortune to working with (and learning from) some stellar clients, including New York Times Best-selling authors Tony Robbins, Jack Canfield and Mark Victor Hansen (creators of Chicken Soup for the Soul), Joel Comm (author of Twitter Power and The Adsense Code), Raymond Aaron (author of Double Your Income Doing What You Love) as well as Armand Morin, Alex Mandossian, Jeff Walker, and many others. Ray speaks frequently at seminars on copywriting, promotions and marketing, for professionals in those fields. For more information about Ray's work, please visit his website at www.RayEdwards.com Comment and Engage With Us If you'd like to comment in this episode, please go to BrianHolmes.com/073, go to the show notes for this episode and scroll down to the comments section. I would love to hear from you—comment, question, or whatever.

god conversations soul change prosperity tony robbins campaigns jack canfield chicken soup new york times best mark victor hansen jeff walker joel comm ray edwards alex mandossian raymond aaron armand morin direct response copywriter

SLP043 - Slowing Down, Making Space, and Preparing for The Next Level : An Interview with Ray Edwards

Play Episode Listen Later Jan 13, 2020 46:58

It is an honor for me to have my dear friend and colleague, Ray Edwards, back on the program this week. I have been following Ray and his work for over 18 months, and have come to not only respect him as a business leader, but truly honor him as a man of God. Ray and I met last year at the Platform Conference, and we both knew immediately that our meeting was a divinely inspired connection. As we shared our hearts with one another, it became clear that we had much in common. I recently visited Ray in Spokane, WA (his hometown), and participated with him in a powerful mastermind event. I count it a great privilege to call him a friend and a brother. In this episode, Ray and I discuss transition, focus, relationships, and so much more. I trust you will benefit greatly as you listen to the interview as we talk about, ‘Slowing Down, Making Space, and Preparing for the Next Level'. Ray Edward's Bio: Ray is probably best known as a Direct Response Copywriter, Product Launch Manager, Internet Marketing Strategist and conference speaker. Campaigns he's written and/or directed have resulted in an estimated $100 million in sales. He's had the good fortune to working with (and learning from) some stellar clients, including New York Times Best-selling authors Tony Robbins, Jack Canfield and Mark Victor Hansen (creators of Chicken Soup for the Soul), Joel Comm (author of Twitter Power and The Adsense Code), Raymond Aaron (author of Double Your Income Doing What You Love) as well as Armand Morin, Alex Mandossian, Jeff Walker, and many others. Ray speaks frequently at seminars on copywriting, promotions and marketing, for professionals in those fields. For more information about Ray's work, please visit his website at www.RayEdwards.com

god soul preparing next level wa tony robbins campaigns slowing down spokane jack canfield chicken soup making space new york times best mark victor hansen jeff walker joel comm ray edwards alex mandossian raymond aaron armand morin direct response copywriter platform conference

SLP021 - Interview with Ray Edwards

Play Episode Listen Later Jan 13, 2020 55:27

It is an honor for me to introduce you to my dear friend and colleague, Ray Edwards. I have been following Ray and his work for over 18 months, and have come to not only respect him as a business leader, but truly honor him as a man of God. Ray and I met recently at the Platform Conference, and we both knew immediately that our meeting was a divinely inspired connection. As we shared our hearts with one another, it became clear that we had much in common. I count it a great privilege to call him a friend and a brother. I am sure this will be the first of many programs we do with Ray, and I know that this episode will impact you greatly as you move into God's destiny and assignment for your life. I trust you will enjoy this interview. Ray Edward's Bio: Ray is probably best known as a Direct Response Copywriter, Product Launch Manager, Internet Marketing Strategist and conference speaker. Campaigns he's written and/or directed have resulted in an estimated $100 million in sales. He's had the good fortune to working with (and learning from) some stellar clients, including New York Times Best-selling authors Tony Robbins, Jack Canfield and Mark Victor Hansen (creators of Chicken Soup for the Soul), Joel Comm (author of Twitter Power and The Adsense Code), Raymond Aaron (author of Double Your Income Doing What You Love) as well as Armand Morin, Alex Mandossian, Jeff Walker, and many others. Ray speaks frequently at seminars on copywriting, promotions and marketing, for professionals in those fields. For more information about Ray's work, please visit his website at www.RayEdwards.com

god soul tony robbins campaigns jack canfield chicken soup new york times best mark victor hansen jeff walker joel comm ray edwards alex mandossian raymond aaron armand morin direct response copywriter platform conference

Gold Medal insights with Coach Jim Kaspari

Credit Matters

Play Episode Listen Later Dec 30, 2019 46:25

Today I visit with Jim Kaspari, CEO of PEAK Business Coaching, author of several books, including PEAK Profits, 47 Latest SEO Secrets to Get More Traffic from Google PEAK Profits Business Journal Olympic Gold Medalist Quotes. He has spoken on stages in the US and Internationally on the topic of small business marketing with Loral Langemeier, Armand Morin, Ryan Deiss, and others. Recently he was published on Forbes.com. Jim has a BS from UC Davis and worked for Genentech, Inc. for 20 years as a chemical engineer, automation and systems analyst, training manager, and leader of 20 internal consultants, saving the company millions of dollars. By investing well in real estate and helping start businesses while working, he was able to retire a millionaire at age 44. "Coach Jim" has been a business coach since 2005 and has coached over 500 clients in 9 countries. He loves helping others and specializes in business development and streamlining team and operations. For fun, he runs, plays guitar, and sings. You can find out more about Coach Jim Kaspari at https://peakbusinesscoaching.com/ where you can schedule a complimentary 1 HR Business Analysis Purchase his latest book at https://peakbusinesscoaching.com/book/ or visit https://www.amazon.com/ and search Jim Kaspari ************************* Pat Walley is President of Dignity Credit Solutions and host of Business Credit Matters Dignity Credit Solutions helps business owners improve their personal credit and establish business credit that is not linked to their SSN. Learn more by visiting https://dignitycreditsolutions.com/biz You can schedule your complimentary credit analysis https://dignitycreditsolutions.com/calendar --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/CreditMatters/message

ceo president forbes bs internationally gold medal uc davis genentech coach jim ssn ryan deiss loral langemeier get more traffic armand morin kaspari

How You Learned Or Earned...

christmas secrets microsoft boom earned google docs armand russell brunson marketing secrets expert secrets traffic secrets dotcom secrets armand morin

Play Episode Listen Later Dec 23, 2019 9:54

The secret I found during my book rewrites to make sure people grasp the gold you’re about to give them. On this episode Russell talks about finishing up the rewrite for his Expert Secrets book, and what kind of changes he has been making to it, and the Dotcom Secrets book. Here are some of the amazing things to look forward to in today’s episode: Why Russell decided to rewrite his previous two books in time for the launch of the upcoming Traffic Secrets book. Why the new versions of the book are different, and what the difference is. And how you can use your story about learning or earning to make people buy in to what you are trying to sell. So listen here to find out what it means to learn or earn it, and how you can use it in your own business. ---Transcript--- Hey, hey, good morning everybody. This is Russell Brunson and welcome back to the Marketing Secrets podcast. Today I’m going to give you an update about the rewrite of all the Secrets books, what’s happening and one of the big things that I learned this time writing the books. Alright everybody, I hope you are all doing amazing, first off. I am heading in, it is the Wednesday before Christmas, and tonight is my due date. I have to turn in the rewrite of the Expert Secrets book today. So some context for those who haven’t been paying attention or whatever, is basically I wrote the Traffic Secrets book this year, it went live, and we got a new publisher and they said I could, basically I bought the rights back for the first two books, moved them to a new publisher and then we thought we should do these all hardbound, because that would be really cool. And then I was like, “We should do a box set, that’d be even cooler.” And I kept freaking out. And then I’m like, “Well, if I’m going to make a whole box set under a new publisher, are you guys okay if I add some stuff to the book?” They’re like, “Sure, go for it.” And then insane perfectionist Russell came in and I took the Dotcom Secrets book, which started at 58,000 words. I deleted 30,000 of those words, and then I wrote an extra…I don’t know, it ended up being over 94,000 words. And then I’ve done the same thing with the Expert Secrets. It was 60,000 words, and I deleted, I think I deleted 70 full pages, Microsoft word style pages, and now I’m back to 84,000 words . And I have to have it finished by tonight. So it’s been, most people write a book once in their life, and I’ve written 3 basically, in the last 6 months. It’s just stupid. Don’t be like, “Russell, that’s so awesome.” No, no, it was really, really dumb. That is not a good thing, that is a really bad thing. It has wrecked my emotions, it has wrecked my sleep, it has wrecked my adrenal glands. But it all ends tonight. So excited. I’m going to take a nap, it’s going to be really awesome. I’m really looking forward to it. So some of you guys are like, “Russell, what are you rewriting? The first two books were really good.” A couple things, number one is throughout time your processes, your frameworks, your things evolve, there’s that. I wrote the Dotcom Secrets book and I spent the next 3 years teaching it to a million people. And when you’re teaching it over and over and over again all around the world, you get different insights. Like, this makes more sense, or this is a better way to do it. So it’s like updating all those things. The second thing is things evolve, the market evolves, the things you learn along the way, adding those things in. But the biggest thing that I’ve found is I’ve changed how I, not that I changed but my ability to tell stories has gone up. After Expert Secrets we talked about story, and then I went and for the next two years since that book came out, I’ve been telling stories with a lot more intention. Because in the book I talked about the hero’s two journeys, and I mapped out the processes and I became better at that. So I became better at telling stories, and I tell more stories now because of that. And in the process I’ve learned how to tell better stories. And I also, it’s funny because I went back and just for example, with Expert Secrets I was reading the chapter about the stack, for those who read the book, you know the stack. And I read in the intro paragraph I was like, “This is a technique called the stack. I learned it from this guy named Armand Morin who I saw one time at an event with a thousand people, close half the room, it was really cool. This is what he taught me.” It was two seconds and it was like, a boring story. So for example, I came back and said, “I need to make this engaging, entertaining, exciting so that when I deliver you this gem, you know how valuable it is.” I think a lot of times, I’ve been going back over these last two books I’m realizing this was my mistake. I’m like, ‘Here’s some gold.” And you’re like, “Um, thanks?” and you missed the point of it. So I took that little two sentence introduction about how Armand taught me the stack, and it turned into 3 pages in I guess Google Docs, 3 Google Doc pages would probably be 5 pages in an actual book. And told that story the way it should be told. You know, the back story, the journey, the epiphany, the framework, the achievement, the whole thing. I tell the whole story in it’s depth and detail and excitement. And then you’re like, “Oh my gosh, this is amazing.” And then when I’m like, “Here’s the gold.” Your mind is more open to it, you’re more prepared because you believe that that thing is true. So one of my big aha’s that I’ve been having since I’ve been doing this process over the last 6 months, and especially now that I’m down to the wire, is just reaffirming the importance of story. So often we just tell somebody the gold nugget. It’s almost like casting your pearls before swine. They don’t believe in it, they don’t have faith in it, whatever that thing is. So they look at it like, ‘alright thanks.” And you’re like, “No you don’t understand. This is so important for you to understand.” But they miss it. So we come back and we start with a story, a story about how we either learn the thing or we earn the thing. When you tell that story, it creates value in the thing you’re about to share. It shows like, “Oh my gosh, Russell went through a lot to understand this. I need to listen with different ears.” Then when they listen with different ears they are more likely to accept it, and to hear it, and to take action on it. And that’s why those stories are so important. So when you read the new version of the book, you’ll notice there’s a lot more story throughout every single chapter. I lead every chapter with a story about how I learned or I earned the topic and idea, and then I give you the thing. So I think that’s my big takeaway for you guys today. Next time you’re going to teach somebody something, before you do just stop and say, “How did I either learn this thing, or how did I earn it, through trial and error? I learned it or I earned it. How did I do that?” And then stop and tell people that story before you tell them the gold nugget. And if you do that, when you deliver the goods, they will be much more impressed, they’ll be more prepared for it, they’ll be ready for it, they’ll be more likely to actually implement it. I wrote a section in the book yesterday, just about the difference between strategy and tactics. I’m doing a webinar on teaching the strategy on how to do something, but I never into the tactics. And people are like, ‘Why don’t you teach the tactics?” The reason why is because if I can get you to believe that the strategy is true, the tactics don’t matter. Like if I’m going to go to war with you, I’m like, “Alright, this is what we’re going to do.” And I walk through the tactic, “You’re going to march through the grass over here and you’re going to go shoot the guy over here.” And then you’re like, “what?” If they don’t believe the overarching strategy, they’re not bought in on the strategy, they’re never going to do the tactics. So if I’m an army general, I come to you like, “This is the strategy we’re going to do. We’re going to try and flank them on this side. We’re going to do this, we’re going to do this, and then everyone’s going to attack from this side, and that’s what’s going to happen.” You’re like, ‘Oh, that’s amazing. I see the strategy behind it.” Now I can give you all the tactics and you will bust your butts to go do the tactics and to execute them perfectly because you understand the strategy right. The same thing is true in a webinar. When I’m on stage selling I’m not trying to teach you the tactics. I’m trying to get you to believe in the strategy. If you believe in the strategy, then when I give you the tactics you will go crazy for it and you will move mountains if it needs to be, because you understand the strategy. So what I’m selling, I’m teaching strategy and getting you to believe the strategy. Here’s the strategy of the perfect webinar, here’s the strategy of funnel hacking, here’s the strategy of how to get traffic. And you’re like, “Oh my gosh, I get it.” And if I can get you to believe that, we knock down any false beliefs around the strategy, then I can hand you the tactics and you’ll be able to run with them. So anyway, I’m not sure that makes sense out of context. You’re going to read the book and be like, “Oh my gosh Russell is amazing.” But those are the things I’ve been geeking out on and thinking about a lot recently. So what’s the story about how you learned and how you earned it, and when you share…And again, that’s the same thing, the way I get people to gain belief in the strategy is I tell them, “Here’s the framework, here’s the strategy of what we’re going to do.” And I sell you on that. I get you to believe by telling you the story. How I learned it, how I earned it, how I figured it out. And then people are like, “Oh my gosh, this is amazing. He put a lot of time and effort and thought into this. I would have had to go through all of these things to understand the strategy, but he’s just going to give it to me. I bought it, I’m going to do that strategy.” Boom, now they’re bought in on the strategy, now I can deliver the tactics, now I can give them the gold nuggets, now I can do all those kind of things. But it’s all about getting them to believe the framework you’re going to deliver them first, and that comes back to telling the story about how you learned or how you earned it. So anyway, it’s so much. I love this game. I cannot wait for you guys to get the new books, they all go live May 5th. We have a secret surprise coming along with it, that I can’t even tell you about. If you think the books are cool, this new surprise gift is even cooler. But I gotta wait before I can share it with you. So that’s all I got you guys. Appreciate you all. I’m in the office today, it’s my last day, wish me luck. By the time you hear this, I will be done writing. But I still need the wishes because there’s still a lot of work to do. So wish me luck, and we’ll talk to you guys soon. Bye everybody.

On The Brighter Side With Russell (Part 1 of 4)

secret mexico energy crisis happiness gratitude sales united kingdom ceos singapore peru expand nlp coach crushin success resources armand morin

Play Episode Listen Later Nov 25, 2019 24:47

On this special 4 part series Russell shares 2 interviews from the On The Brighter Side podcast that he and his wife, Collette did with Monica Tanner. Here is what you will hear during the first part of Russell’s interview: Find out how Russell met Collette, and was able to snag such a catch. Hear about Russell’s failures in business and how he was able to get past them. And see how Russell was able to overcome extreme introvertedness to become the amazing speaker that he is today. So listen here to the informative first part of Russell’s interview with Monica in this 4 part series. ---Transcript--- Hey everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. I’ve got a special fun treat for you over the next 4 episodes, I’m really excited for. We’ve got a friend that lives in our neighborhood who, I have this problem when I meet people where I just tell them that they should launch businesses and podcasts and try to change the world, because that’s just how I view the whole world. We had a chance to meet their family and I told her, “You should start a podcast.” And unlike what most people that hear that, “Oh yeah, that’d be fun.” She actually did it, started a podcast. And because of that, one of her first episodes I went on, and I was one of her very first guests which was super cool. Her name is Monica Tanner and her podcast is called On the Brighter Side. So I did the podcast interview with her and she was, she kind of jokes about it now, she was nervous and it was one of her first ones, the audio quality wasn’t amazing. But she did an interview with me talking a lot about, not so much my successes, here’s how cool Russell is, but more on the failure side, and family side, and things like that, that I thought was really interesting. So that was a really fun podcast interview. And fast forward, like 2 years later she asked my wife to be on the podcast. So Collette did a podcast episode with her, where it’s kind of like the second half, looking at the same questions, not the same but similar questions that she asked me, but through Collette’s lens and how she viewed the experiences and what we do and everything like that. So I asked Monica if she’d be okay with me publishing those 2 podcast episodes here on the Marketing Secrets show and she said yes. So I’m excited for that. So what we’re going to do is I’m going to break it up, each one into halves, so basically it’s going to be a 4 episode series. It’s going to be part 1 with Russell, part 2 with Russell, part 3 with Collette, and part 4 with Collette. Collette’s interview, just so you know is way better than mine, and I’m super proud of her, she did a great job. This is only her second podcast interview ever. So if you love it, let her know, she’s getting more and more used to this and sharing herself and stories, and it’s just been fun watching her blossom and share these things. So I’m grateful for Monica also inviting Collette to be on her podcast as well. So with that said, I’m going to queue up the theme song, and when we come back I will start part 1 of 4 of On the Brighter Side series. So with that said, let’s get started. Monica: Hello, and welcome to On the Brighter Side, I’m your host Monica Tanner. Today I have a super special treat for you guys. My guest today is the husband of one of my very best friends in the whole wide world, the dad of some of my very favorite kids besides my own, he’s our neighbor and friend and one of the kindest men I know. Over the past ten years he’s built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels and cofounded a software company called Clickfunnels, that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace. Please help me welcome my guest today, Russell Brunson. Hi Russell. Russell: Hey, how’s it going? Monica: Good, thanks so much for joining us today. So my first question for you is about your wife. Russell: The coolest person I know. Monica: Yes, because I’m dying to know how a goofy wrestler got a catch like Collette to marry him. What did you have to do to convince her? Russell: That was actually, it’s funny because I’m famous for selling stuff, and that was probably the hardest sale I ever had, was convincing her to marry me. Monica: I bet, that’s awesome. Russell: It’s funny because when we first met, she’s 5 ½ years older than me, and a bunch of my then roommates kind of had crushes on her, so we’d always go, as an apartment, go hang out over there, because they were all trying to date her and stuff like that. And I didn’t think that was even a possibility. So I’d just come hang out because I had nothing else to do, and after a little while we just kind of started liking each other, and then that was the big question. “Can I date someone 5 ½ years older than me?” And I’m like, “Would she actually like someone 5 ½ years younger than her?” That was the other side of the question. And she said yes to the first date, and it all worked out in the end. Monica: Okay, so most people who know you, know you as a fantastically successful business man, a marketer, a public speaker, an author, a guy who can do everything. And I’ve been super excited to interview and strategically place your interview after my episode on failure, because I know that you haven’t always been this successful. I know that you’ve had to overcome some things and even fail at a few other business endeavors before you got where you are, so I was hoping you would start by telling us that story. Russell: Yeah, there’s actually a lot of stories about my failures. How many do you want? Monica: As many as you have time for. Russell: No, it’s funny because when I first started my business, I was in college and just met Collette, and we were about to get married. And it was the first time, I remember I told my dad, “Hey, I’m getting married.” And he was like, “Well, how are you going to support yourself?” And I was like, “Well, you’ve been supporting me.” And he was like, “Well, when you get married, I don’t do that anymore.” I’m like, “Oh, I didn’t even think through that.” When you get married you’re a grown man and you’re on your own. I was like, okay I gotta figure it out. So that’s the start of this whole process. I started learning about how to, internet marketing and how to sell things and tried a whole bunch of, I spent probably about 2, almost 2 years trying stuff that didn’t work. So there’s a whole slew of failures in there. But some of the bigger ones were after I started figuring out, “Oh, this is how internet marketing works, you create a product, you set up a website, you get people to come to it…” Just kind of learned the basics and started making some money. And really quick I started hiring some people because it started getting overwhelming, so I hired some of my friends. And it’s funny because anybody who would ask me a question about it, I’d hire them because I was like, “Oh you care about this, let me hire you, I need someone to hang out with that will talk to me.” Because no one else knew what I was doing or cared about it, you know. So I ended up hiring a bunch of my friends and we started growing the company and there’s this really weird thing, as entrepreneurs you make money when you sell something and that’s it, but as employees you get paid every two weeks whether you make money or not. So I started growing this business and they’d want a paycheck. “Hey it’s payday.” And I’m like, “We don’t have any money.” And they’re like, “Well, we have to get paid.” So I’d be like oh. So I’d try and put together something really quick to sell, and I’d pay payroll. And then they’re out of money again. And I knew payday was in 2 weeks again. And I’d literally ignore all my staff because I didn’t have time to train them on stuff, I had to go make money so I could pay for them. So they were sitting on the other side of the office just wondering what they should do, while I was hiding away trying to make money to pay for them. It was this horrible thing. And that was the first time, it was like Christmas time and everything, basically I ran out of money and ran out of ideas, and I was like, “I have to fire all my friends and a bunch of my family members.” Which was a scary thing. And it’s funny, I was out hanging Christmas lights up and listening to an MP3 of somebody telling some business ideas, and someone had an idea and I was like, “I can try that.” So I called them up and I was like, “Hey guys, you don’t know this yet, but we’re completely broke. I have no money for payroll or Christmas. But I think I got an idea, do you guys want to come try this thing out.” And they were kind of confused, and then they all jumped in and we got together and we put together a new plan, and it’s funny now, we’ll probably talk about funnels a little bit, but it was a funnel we put together. We didn’t call them that back in the day, but we created this thing and we launched it and we made enough money to cover everyone for Christmas, and it also built a continuity business so we could actually have money coming in. So that was the first time we kind of almost collapsed the business. But after that I kind of figured out, oh, this is how it was working again. So then we started growing really big, and grew to the point where we had 100 and something employees, and then one day over night, that whole business lost all our merchant accounts and everything shut down. It was when the economy was changing and I had to lay off about 80 people in one day. A lot of them were friends and family members, all of them were friends, some family members as well. Then over the next 3 ½ - 4 years of my life it was just like, laying off more people and trying to like keep the doors open and almost going through bankruptcy twice, almost getting sued by people we owed money to, trying to figure out how to pay them. It was a really dark, painful 2 ½ - 3 years or so. We owed a bunch of money to the IRS, and finally we were able to work out of it. But those were the 2, and when I think back about the whole thing, those are the 2 biggest times that my business kind of crashed. And it’s funny, after the second big crash when I had to lay off all those people, I had a chance to meet this guy who had made hundreds of millions of dollars, super wealthy, and he asked me to tell him my story. So I told him the highlight reel that most people hear about. And he’s like, “Well, have you ever failed?” and I was like, “Uh…” so I reluctantly told him those stories about the failures. And he’s like, “Okay, good. You’ve cycled.” And I was like, “What does that mean?” And he’s like, “You’ve cycled.” And I’m like, “Okay, what does that mean?” and he said, “I’ll never work with an entrepreneur who hasn’t cycled at least once. If they’re always successful they still believe their own bio, they still drink their own kool-aid. After you’ve built something and you’ve lost it all, then you’ve cycled. Then you’re humble enough to actually be able to work with you. To actually create something really, really cool. Because you’ve cycled twice I’d actually work with you.” And I remember thinking, that sounds so much better than failure. But it’s so true now. A lot of times when I work with people, you see the first time they have success, they’re going crazy and so much stuff is always, they make a lot of decisions a lot of times, not super arrogant, but they think it’s them, and you realize when you do have the big failures that it’s like, oh, it’s not you, there’s a lot of other people involved, and there’s timing, there’s inspiration from God, and there’s people. There’s so many things that happen and it’s like, as soon as you forget about that, it feels like the lord humbles you. So ever since the second crash I’ve tried to be super aware of that constantly. And I’m not perfect, but I’m very aware of, okay who are all the people that are in charge of this? What are the inspirations from God coming and guiding me on these things? And trying to be very aware of those, because I’m just scared that if I’m not aware, it’s going to happen again. Monica: So what would be your big takeaway? Would you say that instead of calling it failure, maybe we’re cycling, or….? Russell: I think so. And I think people become okay with that. One of the biggest problems with entrepreneurs I work with is they’re so scared of the potential of crashing that they don’t risk things or try things. And I always tell them, if you look at the founding fathers, they gave us this blessing, I think it’s a gift from God, the bankruptcy laws. I’m like, worst case scenario, if you go bankrupt it’s not the end of the world. It’s a gift that we can reset and start over, and that’s what gives entrepreneurs and people the ability to risk and try things, knowing that worst case scenario there’s a reset and you can start over. So I always tell people that. It’s not a, it’s okay to be, I think it’s okay to fail, and to be prepared for it. When I first started this journey I was listening to Brian Tracey, he was doing an interview I was listening to and he said that one night he was watching TV and there was this panel of millionaires, and there was 17 millionaires on this panel and they were interviewing all of them. And one thing the host asked was, “How many times did you guys each fail before you were successful?’ and they didn’t know the answer so they cut to commercial while they counted, and they came back and said, I think out of the people up there they averaged that they all failed on average 14 times before they had their success. And Brian Tracey said, “Do you think it’s they just got, you know they failed, and they failed and eventually they got lucky and they did it? Or do you think it’s they failed and figured out that didn’t work and they failed and got better and got better until eventually it’s like they couldn’t not be successful.” And I think it’s the other way. The failures are okay, because it’s protecting you from that thing again, and it gets you closer and closer to where you’re at. I know that if I would have launched out company, Clickfunnels ten years ago, I would have bankrupted it 4 or 5 times by now. But all these things I’ve learned going on this journey now, I’m hyper aware of there’s a gap here, there’s a way I could fail here, there’s things that are happening and I’m able to protect myself because of that, because of the failure. So I feel like the failure’s preparing you for whatever your bigger mission is someday. Monica: I love that, I love that so much. So my question is for you personally, after that second crash, where you were so close to the bottom, why not just get a regular job somewhere working for someone? What gave you the idea and the courage to start from, just to do it over again? Russell: Um, I actually remember, vividly remember laying in bed one day thinking, “I wish that I had a boss so he could fire me.” Because it was like, I wanted, I would have loved to step away from that. For me, the circumstances of the whole crash, I wasn’t able to. I had a bookkeeper who didn’t pay, I didn’t know this at the time, hadn’t paid payroll taxes in over a year, and we had sold a whole bunch of coaching, so we had a whole bunch of students who had bought stuff, so we had outstanding liabilities to. So I woke up every morning for a 2 year period of time knowing that if I don’t pay the IRS back, and payroll, I didn’t know this at the time, payroll taxes are not like they just give you a fine. Payroll taxes they lock you up and you go to jail. So I was like, if I don’t figure out how to pay the IRS, I go to jail, which is a really scary thing to think through. And I had sold stuff to people and I had to keep fulfilling on it, and if I didn’t fulfill on it, it would have destroyed my name and my reputation and I would have lost that forever too, which is like….So I go to jail or lose my reputation or both. And I was like, “I can’t quit.” Even if I wanted to. So for me, those are the 2 things that were really the driving forces that kept me in it. But then it’s like, I don’t know… Monica: But you could’ve just quite. You could’ve just said, “Take me to jail. I don’t care about my reputation. I’m going to get a 9 to 5, this is too much stress.” Russell: Yeah, I guess you could have. But there’s something, I grew up as a wrestler and I just know that all the good stuff in wrestling came on the back of defeat. My junior year of high school I thought I was going to be state champ and my very first match I lost it. But that loss, the person I lost to, my dad filmed that match and we went and watched it a thousand times over. And then in the state finals I actually wrestled the same guy and ended up beating him in the finals. And then I looked at all my big successes, being an All-American, all those things, they all came on the back of a bunch of failures. It’s like, okay, here’s the mistakes, here’s the problems, let’s focus on that. What are the tweaks and changes we gotta make to come back and do better next time? So for me, it was more like that. As painful as it was, and as much as I just wanted to give up, it’s more like, what are the changes? We saw it work before, I’d seen it before. I’d seen a company with a hundred people generates a lot of revenue and helps a lot of people. So I was able to see the fruits of it, and I loved that part of it, and I think part of me missed that part. I’m like, we just gotta figure out how to get back to there. We were there once, we just gotta figure out the model and how to change it and tweak it. Luckily for us, eventually we figured it out again. Monica: Yeah. So do you credit wrestling with that resilience that kept you in there, in the game and going and working hard? Russell: 100% I think most athletes I know do good in other things in life. Business, not all of them, some of them are dumb. I have a lot of friends who are train wrecks, but for me 100%. Wrestling and sports together teaches you so much stuff, right. Most people in their life, they don’t do sports, they don’t ever fail. They are in a thing where they’re studying, they’re learning to take a test, they get a grade and those kind of things. But they don’t have a chance to fail. Where most sports, especially wrestling for me, because typical wrestling season you have 30-40 matches and off season you’ve got another 80, so you’re looking at 100 matches a year. Most people don’t win 100 matches a year. You lose tons of those, right. So for me it was that way. I lost so many times and I think losing is such a good thing because you learn. Either you give up and walk away, and throw your hands in. Or you’re like, okay I gotta beat….and for me, especially when wrestling is like, you see the person, you know who they are, and next week they’re going to be at the same tournament again. I gotta beat this guy next week and it makes you so frustrated. So you watch the match, figure out what they’re doing, and then practice all week until you see them again, and you try again. If they beat you again, you’re like, “ah.” And you come back and keep doing it until the end. So it helps a lot. Monica: I agree. I’m starting to understand your drive here. So I talk a lot on my blog and my podcast about finding your life’s purpose. So what do you think is your life’s purpose, and does it include making a whole bunch of millionaires? Russell: I love making millionaires, that is fun. Monica: You’re good at it. Russell: Yeah, in our office now, I don’t know if you’ve seen, you’ve seen our 2 Comma Club awards right? So we have this hallway, it was the bathroom hallway, and everyone who makes a million dollars inside of Clickfunnels, gets a big plaque. And now both sides of the hallway from floor to ceiling are filled, and now the kitchen is completely filled too. And we’ve got maybe, 30 or 40 days before we have no more room in our office to hang up these plaques for everyone. But for me, to be honest, I didn’t know for a long time what my mission was, at all. I was excited by this, business, and sales, and marketing got me excited. But I always felt kind of shallow, what’s the point of all this? I don’t know. But I was learning it, and I was excited so I kept doing it. And honestly it wasn’t probably until about a year ago that I really started getting clarity on what my vision was, and I had a really good coach named Tara Williams I was working with at the time and she used to ask me, “Do you see the parallels of what you’re doing?” And I was like, “No, I’m just trying to make money.” And she’s like, ‘Do you need more money?” I’m like, “No.” and she’s like, “Then why do you keep doing this?” I was like, “Because…” And I started telling her stories of people, I’m like, okay I’ll rattle off a couple of quick stories that are fun. One is there is this girl named Annie Grace that works with us who, she beat alcohol addiction, but she couldn’t do it through a 12 step program, she found her own way to do it, she’d written books about it, and a year ago she came to our program, and she’s like, “I want to help change the world.” And she didn’t know how to do it. I was like, “I don’t know how to help people with alcohol addiction, but I know how to get your message out to a bunch of people.” So we gave her some tools and some training and she’s helped in the last 12 months over 50,000 people to overcome alcohol addiction. There’s a guy Chrisbeatcancer.com who got the death sentence as a 27 or 28 year old that he had cancer. And he decided not to do chemo therapy and thought you know, can I cure myself? I don’t ‘know. So he started going and tried to cure himself and eventually cures himself naturally. And he decided, “I need to get this message out to people.” So we’ve been able to help give him tools and systems to get that out. And he’s helped tens of thousands of people naturally cure themselves of cancer. Pamela Wible helps doctors who have been suicidal. She said, thousands of doctors from suicide through our tools and our training. I just look at all these people who have gifts that I don’t have. I can’t help a doctor not commit suicide, or I can’t help someone lose weight, I can’t…I don’t know those things, but because of what I’ve done I’ve learned how to get someone whatever their business, their product, their service out to more people, and so for me, I really feel like that’s my mission now. How do I empower entrepreneurs to actually change the world? So ever since then, ever since I kind of got that, I’ve become hyper obsessed with entrepreneurs and how I can help them, how can I give them the tools, the inspiration, whatever it is? Because I’m a huge believer that entrepreneurs are the only people that can actually change the world. I don’t think politicians are going to do it. I don’t think government is going to do it. I see entrepreneurs who are obsessively compassionate about their thing that they’ve figured out, and that’s who changes the world. So for me, it’s just like, if I can empower each of them then that’s my mission, to help them be able to change their world. So that’s kind of my thoughts. Monica: I think that’s awesome. I love it so much. And I love watching you work. So I’ve seen you speak at some live events and I know you get up there and you command a room with thousands of people in it. But I also know you personally and socially I know you as really shy and reserved. I know you’d rather… Russell: I’m awkward. Monica: Not awkward, but shy. But I know you’d rather hang out in the corner and observe than be out working the room, which is what people would think if they see you at these live events. So which of these personalities comes more naturally to you? Like, what’s the real Russell? Russell: I’m 100% the awkward weird kid. No, it’s funny because two months ago I spoke at an event that had 9000 people in the room, and I was onstage and I just loved every second of it. It was so much fun. But then afterwards I was in the hallway and someone came to talk, ask me a question. And one of the guys who works with me, Dave Woodward, he told me, “You should see your body language. When you’re onstage, you’re body is just like excited. When someone comes up to you you’re just like, scared to death.” And I think for sure, that’s definitely more naturally who I am. My whole life I was awkward and nervous growing up. I didn’t have a ton of friends. The one thing I had growing up was wrestling. That was my thing, so I was friends with wrestlers. It’s funny, my 20 year high school reunion is this year, and I was looking at the list of everyone who was coming. I didn’t know anyone who was coming. None of the wrestlers were showing up, and I didn’t know anybody. I’m like, how did I not know anybody? I didn’t know anybody. I wasn’t friends with anyone. I went on a mission for our church and I was awkward and nervous there. In fact, I reconnected with my mission president recently and he told me, he came to our last event and he was like, “I would never in a million years, pegged you to be the one onstage doing that.” I’m like, oh. But it was funny because I remember consciously when I made that decision to try to figure that out. I had been selling things online behind the computer and I was comfortable there and I liked it. And I went to my very first internet marketing seminar, it was in Atlanta, Georgia, it was this guy name Armand Morin that put it on. And Ir emember I wanted to go because I didn’t know anybody else who was doing what I was doing and I felt lonely. And entrepreneurship I think a lot of times is lonely, because you share ideas with people and they usually look at you like, “Oh, wow. Good luck with that.” You know what I mean? Their eyes glaze over. So I didn’t have anyone to talk to about this whole thing, so I knew there was this event and all these entrepreneurs were going to come. So I was like, I’m going to come and just be with my people. I was so excited. So I went there and I remember I didn’t know how events were run back then, and back then the way that they were, a lot of people call them pitch fests. Where every speaker comes and they sell something, and I didn’t know that’s what it was. So I come to this event and the first speaker gets onstage and he talks for like 90 minutes, and at the end of it he sells something. And I was so confused. I was like, “Is he selling us something?” I didn’t understand what was happening. But I saw he was selling a $2000 thing, and all these people were jumping up and running to the back of the room. And I remember looking back, doing the math, “$2000, 4, 6, 8, 10… that guy made like $80,000 in an hour.” And then the next speaker gets up and he was selling a $5000 package. And he sold it and people were running back. And I did the math and he did like $150,000. And I watched this for 3 days, speaker after speaker. And at the end I was like, I have to learn how to do that. If someone can stand on a stage and in an hour make more money than I made in an entire year, or some people in an entire lifetime, I have to learn that art and how that works. And it’s funny because it didn’t come naturally. Someone invited me to speak in this seminar, so I went for the first time. It’s so embarrassing. I had a shaved head back then and glasses, and I always wore a suit and tie, because I thought that’s how, you know, you had to be a business person. And I went and stood up on stage, and I was super nervous and awkward and I tried to sell something and nobody bought. AndI was like, I will never do this again. And I didn’t for a long time. But then I kept seeing this happening. I would go to other events and I would see stuff and I was like, this is a skill set I have to learn. So I ended up spending the next, almost 10 years of my life doing that. About 2 ½ - 3 years I was flying around the country speaking at events, trying to learn the art of it, trying to get comfortable doing it. It was so scary. And then about 2 ½ years in, this was after we had the twins were born, and I remember I was at the Boise Airport one night, it was like 11:30 at night. I was the only one in the airport and I was miserable. I’m like, I’m flying somewhere else to go speak, and I just wanted to be home. And I remember texting Collette, I was like, “Hey, I’m retiring. I’m going to be done with this.” And she’s like, “You can’t. That’s how we make our money.” I’m like, ‘I know, I’ll figure out some other way. I’m done.” So I basically quit speaking and then I went and like, how do I replicate this on the internet? So we started doing teleseminars back then, and then webinars, and that became how we kind of did stuff. But I went out of my comfort zone to learn it, and became comfortable with it, and now, you know, I teach thousands of entrepreneurs how to do that. How to either do it on a webinar or on a teleseminar, or onstage. Because I think that having your own platform is the best way to get your message out there and be able to actually change people’s lives. It’s hard to do it if you’re going to be the awkward introverted person. So for me, I had to come out of that to be able to actually have the impact I really wanted. But it’s still, you go to church with me, I’m this shy guy inside. In my last ward, last church, nobody knew what I did. Nobody ever asked, it was kind of nice, so I was fine. In this ward, someone found out, they told people, and now people ask me questions. Monica: We all know. So I’m dying to know, because it doesn’t come naturally to you, I know that because I know you, but is there something that you like, do you have to mentally prepare somehow? Do you say something to yourself? How do you just prep yourself to go so far out of your comfort zone? Do you play the Rocky soundtrack in your mind? What do you do? Russell: It’s funny because I still get super nervous every time, and people are always like, “How do you get nervous? You do this all the time.” I’m like, I don’t know. It’s the same way with wrestling. Even though I was wrestling someone who wasn’t good, I would still get insane butterflies and nervousness and all that stuff. But as soon as I would step on the mat and shake their hand, as soon as you shook their hand, it would instantly disappear and you were in the zone. And for me, it’s the same way. I get so nervous. I think the biggest thing I’ve found, it’s funny, one of my friends, my employees caught me the other day, he didn’t know I do this, but I always before I go find somewhere to go pray. And basically I just pray that I will be able to have the thoughts in my head to actually inspire people to do what they need to do. And that’s the biggest comforting thing to me, is just praying. Understanding that it’s not me, because I think a lot of times we get nervous because it’s like, this is us, and it’s like putting us on trial. Are they going to like me? Are they not going to like me? That freaks us out. And I think over the last few years I’ve come to the realization that my job is not to care if people like me, it’s like, can I actually have the impact to change this person? And so that’s become more important to me, so I always pray for that and that gives me, that helps calm my nerves. But then it’s still scary. I get out there and it’s like, even the smaller ones, where it’s smaller. I get so nervous and anxiety, and as soon as they introduce me and I come out and see everybody and it’s like, it goes away because I can serve, I can help. And it’s just so much fun. Monica: That’s so cool.

christmas god tv business wrestling irs all american payroll clickfunnels russell brunson marketing secrets annie grace brighter side comma club monica tanner brian tracey dave woodward armand morin pamela wible russell it

Lily Patrascu on Happiness, Gratitude and the Importance of Energy in Sales

"Crisis To Crushin' it"

Play Episode Listen Later Oct 25, 2019 83:46

Hello, I am Joel Ingram, and this is "Crisis to Crushin' It" Podcast. Let’s dive into this week’s talk, and help to: 1. Increase perspective. 2. Expand perception. 3. Allow you to change your reality. Lily is an organiser of experiential events for entrepreneurs, speakers, authors and consultants, which regularly feature celebrities, high profile entrepreneurs and successful people. Her guest speakers include Marie Diamond - Feng Shui Expert featured in the movie The Secret viewed by 500 million people, Armand Morin - marketing expert who sold over 200 million dollars so far, Millionaire Monk Eric Ho with over 600k subscribers, billionaire Haluk Okutur founder of Simit Sarayi, Asia’s Buffetologist Sean Seah regularly speaking for Success Resources. Her books have enabled her to raise her profile from nanny to running a 6 figure business, to increase sales, visibility & trust, & got her booked to speak worldwide. She has empowered over 10000 people (women with low resources, hotel chains, financial institutions, universities, charities, politicians, employees, entrepreneurs, authors, & young people) in the UK, Singapore, Peru and Mexico to enhance their image & attract more business, share their message with the world & monetise their knowledge. She is now mentoring CEOs, property investors, influencers, gold medallists, inspirational people, coaches, speakers & entrepreneurs to write, publish their book & turn their book into a business model in 60 days+ enhance their personal brand. Lily, Welcome tothe show! Please reach out to connect, below. (about:blank) lily1981@hotmail.co.uk (mailto:lily1981@hotmail.co.uk) LilyPatrascu (about:blank) Thank you for listening today, I hope you enjoyed it! My name is Joel Ingram, I am a certified NLP Coach. I help passionate, resourceful and professional people, Who feel stuck and unfulfilled with aspects of life. To rewrite their narrative and chronicle a new engaging and captivating future. https://themidlifecrisisman.com (https://themidlifecrisisman.com/) https://www.linkedin.com/in/joel-ingram-230002138/ (https://www.linkedin.com/in/joel-ingram-230002138/) Please rate, review and subscribe, if you found benefit.

Gail Kingsbury – The Secret Weapon

Falling Up Radio

Play Episode Listen Later Oct 21, 2019 47:54

Watch video or download podcast below Learn more about... https://gail.isrefer.com/go/partner3/MichaelHarris/ ( ) https://gail.isrefer.com/go/partner3/MichaelHarris/ (Go Here) Gail Kingsbury Joe Polish says "All Roads Lead to Gail" Be sure to listen to Gail and this remarkable behind the scenes episode on what it takes to move your life to a remarkable level of service - and the greatest growth possible. If you name any Thought Leader over the past 35 years — whether it's Tony Robbins, Daymond John or Les Brown — guess who they call when they need to absolutely ace their next event? Gail Kingsbury. You may not have heard her name before simply because she is the secret weapon today's top speakers rely on to launch their careers and keep the behind the scenes running smoothly. For the last 30+ years Gail has worked with everyone from Tony Robbins to T. Harv Eker to Brian Tracy. From Daymond John, Barbara D'Angelis, Dean Graziosi, Deepak Chopra, Les Brown, Brendon Burchard and many many more. Gail has been instrumental in getting new and accomplished leaders and speakers on the right stages, building/boosting their brands and creating the ultimate experience for their events. Bernado Mayo says "Gail knows what works, what doesn't. Her insights and real-time mentoring of my staff has already made a difference for our next event.” Les Brown says "It was Gail Kingsbury who was there with me and helped to launch my career and I owe much of my success to her." Show Notes 4:19 Gail staring in the '80's with Brian Tracy 5:04 Tony Robbins managing the early Mastery Program 6:08 Helping T. Harv Ecker Launch "Secrets of the Millionaires Mind” 9:02 Changing how new books are launched 11:39 Putting Brendon Burchard on stage with Peak Potentials 13:16 Learning event management at a Hawaiian Polo Club 15:07 How Gail's mom & Englebert Humperdinck influenced her career 20:09 How a Speak & Grow Rich mastermind & Armand Morin changed this podcast 22:15 What is Speak & Grow Rich & helping others leap frog in their business 27:03 A flop at a train the trainer event 29:21 Suggestions to speak your message 33:56 Trying to do to much & getting focused 38:05 A participant wanting to buy Armand Morin's program 42:34 Just start where you are and whats important to get on stage Photo Gallery of Gail, friends & family[gallery link="none" size="large" ids="3738,3734,3736,3719,3716,3715,3690,3705,3711,3699,3737,3685,3709,3701,3697,3677,3707,3717,3691,3729,3695,3696,3664,3663"] Gail Kingsbury's Links Website: http://gailkingsbury.com (Gail Kingsbury) Website: https://gail.isrefer.com/go/partner3/MichaelHarris/ (Speak & Grow Rich) https://gail.isrefer.com/go/partner3/MichaelHarris/ ( ) http://mindtypes.com/fallingup ( ) https://bp242.isrefer.com/go/sprpt3/yoganow/mh5dc ()

Armand Morin: Internet Marketing with Podcasts

20 Minutes of Influence

Play Episode Listen Later Jun 11, 2019 36:08

Armand Morin and I are similar in so many ways, having been online since the start of the internet. It was an absolute thrill for me to first meet Armand and now to have him on my podcast. I know you are going to love this episode! Armand is an Internet marketing industry expert who […]

internet podcasts armand internet marketing armand morin

ClickFunnels Startup Story - Part 2 of 4

internet millions pennies armand morin

Play Episode Listen Later Feb 25, 2019 30:28

On today’s episode you will hear part 2 of 4 of Russell’s interview with Andrew Warner about the Clickfunnels start up story. Here are some of the awesome things you will hear in this part of the story: Find out from an employee of Russell’s, Brent, why he stuck with the company through potential bankruptcy and jail time for Russell. Find out who thought Clickfunnels seemed like a scammy company and therefore didn’t want others to know they’d worked with them. And hear how Clickfunnels actually finally came to fruition after many other failed software company attempts. So listen here to hear how Todd and Dylan became cofounders of Clickfunnels and together got the project off the ground. ---Transcript--- Alright everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope yesterday you enjoyed part one of the Clickfunnels start up story interview at the Dry Bar Comedy Club with Andrew. I love the way he interviews. I hope you’re enjoying it as well. So we are going to dive right into part 2 of 4 from this interview. And again, if you’re liking these interviews please, please, please take a snapshot on your phone, post it on Facebook, Instagram or wherever you do your posting and tag me in it and use hashtag marketing secrets so I can see that you’re talking about it. I’d appreciate it. With that said, we’re going to queue up the theme song, when we come back we’ll start in on part 2 of the interview of the Clickfunnels start up story. Andrew: You know what, I’ve talked to a few of your people because they’re so good, that Dave could really be a leader on his own, start his own company, he’s got his own online reputation, the whole thing. I keep asking him, “Why do you work for Russell? What is it that lets you be second to Russell who’s getting all the attention?” And I’ve got some answers and would you mind coming up here and in a second I’m going to ask you. No, come back here and I’ll just bring you up in a second. Actually, you know what, it looks like you can come pretty fast. I thought that it would be a little bit more, I thought it would be more of a thing to get mics on people. And I realized if Collette can do it…. Okay honestly, dig down deep. Why did you want to stick with him? Brent: Through all that stuff? Andrew: Yeah. Brent: I don’t know. My heart was just racing. As he started telling that story, it just makes me sick to my stomach. As you scroll down and look at all those businesses of, for years, every 30 days it was a new business launch, it was crazy. Always why I stuck with him is, you know, Collette mentioned that spirit. He’s absolutely different than anybody else I’ve ever met in my entire life, a friend…. Andrew: Of what? Give me an example. Let’s be more specific. Back then, not today, he’s got this track record, adoring fans, I asked him to do an interview, everyone wants him on his podcast. Back then when it wasn’t going so well. Give me an example that let you know this is a guy who’s going to figure it out eventually, and I could possibly go down, watch him go to jail, but I believe that it’s going to go up. Brent: Well, at the time when things are crashing, I saw him as the income stopped. And he had started a program that he loves, obviously wrestling, and he brought an Olympic wrestling coach to Boise and he brought all these amazing wrestlers to Boise and he wanted them to be able to train and get to the Olympics, he wanted to help them get there and live their dream. And you know, he was supplementing, at the time the business was paying for these guys to do a little bit of work for us, they weren’t doing very much for us. But I saw him out of his own pocket, be paying for these guys. And I knew how hard he wanted to support them. And there was a day when my wife and I, we were struggling because I just, I was concerned about him financially because he was supplementing and trying to keep this business afloat, and we talked about things and I came into the office one day and I asked if I could talk to him and sat down, and kind of spoke in language that I normally don’t speak in, I might have dropped a bomb or two. It was, I was so concerned I pretty much told him, I can’t keep doing this, I can’t keep watching you every month pulling the money that you saved for your family to try keep jobs for other people. I said, I’ll leave if that helps you. And the fact that he stuck with people, that was the true character of who he is. Andrew: He kept paying your salary, kept sticking with you, and also constantly launching things. Brent: Absolutely. Andrew: That you’ve never seen anyone implement like him. Brent: You know some people call it faith or belief. He has this inherit belief that he can truly change people’s lives. Andrew: That’s it, even when he wasn’t fully in control of his own. Alright thanks. Thanks for, give him a big round of applause, thanks for being up here. I feel like this is the thing that helped get you out of trouble and potentially, and getting out of potential jail. What is this business that you created? Russell: So we, during the time of that and this there was time, probably a year and a half-two years that we were trying all sorts of stuff. And again, marginal success on a lot of them, nothing like….and this was the one, we actually, this is before….I’ve done a lot of webinars and speaking from seminars and stuff like that, but this is right when auto webinars were coming out and Mike Filsaime had just done an auto webinar and a couple of people, and I felt like that was going to be the future thing. So we’re like, what do we do the webinar on? We didn’t know. And we flew out to Ryan Deiss and Perry Belcher’s office for two days and picked their brains, went to Rich Schefren’s office for a day. And then on the flight home, I’m just like sick to my stomach. I couldn’t figure out what’s the thing that we could serve people the most right now. And on the flight home I was like, all the internet marketing stuff we do works for internet marketers, but we’re way better at like local business. Like if a chiropractor implements like two things it works. Or if a dentist does it. But I was like, I don’t want to be the guy going to dentists, but we could be the backbone for that. What if we created an opportunity where people could come in, we train them, and we connect them with the right tools and resources, and then they could go and sell to chiropractors and dentists. And that’s what the idea was. We turned it into an offer called Dotcom Secrets Local, it was a thousand dollar offer at the time. Did the auto webinar for it, and it launched and within 90 days it had done over a million dollars, which covered payroll taxes and then got us out of debt to the point now we could stop and dream again, and believe again and try to figure out what we really wanted to do. Andrew: Dotcom Secrets Local to a million dollars within 90 days. And how did you find the people who were going to sign up for this. A lot of us will have landing pages like this, we’ll have these funnels. How did you get people in this funnel? Russell: And this was pre-Facebook too, so it wasn’t just like go turn Facebook ads on. But you know, one thing that happened over all the years prior to this, I’d met a lot of people and go to a lot of events and get to know everybody. And everyone I met, you know, you meet a lot of people who have lists, they have followings, they have different things like that. I just got to know them really, really well. And in the past I’d promote a lot of their products, they’d promote my products. So we had this one and we did it first to my list, and it did really well. So I then I then called them and I’m like, “Okay, I did this webinar to my list, these are the numbers, it did awesome. Do you want to do it to your list as well?” and they’re like, “Oh sure. Sounds like a great offer.” We did that list and it did good for them too. And we told the next person and then, if you have a webinar, it’s kind of like the speaking circuit, if you’re good at speaking then people will put you all over the place. Same thing, if you have a webinar that converts, then it’s easy to get a lot of people to do it. So as soon as that one worked and it converted well, then people lined up and we kept doing it, doing it, and doing it, and it was really quick to get to that spot pretty quick. Andrew: I went on Facebook recently and I saw webinar slides from Russell Brunson, I went to the landing page, Clickfunnels page and I signed up and I’ll talk about it maybe later, but I bought it and I know other people did. And I’ve seen other people say, “Russell’s webinar technique is the thing that just works.” I’m wondering how did you figure it out? How did you come across this and how did you build it and make it work? Russell: Yeah, so rewind back probably ten years prior to this, when I was first learning this whole business. I went to my very first internet marketing seminar ever, it was Armand Morin’s Big Seminar. Did you ever go to Big Seminar? Anyway, I went to it and I had no idea what to expect. I thought it was going to be like, I showed up with my laptop and I was going to like, I thought we were a bunch of geeks going to do computer stuff. And the first person got onstage and started speaking and at the end of it he sold like a two thousand dollar thing. And I’d never seen this before. I saw people jumping up and running to the back of the room to buy it. And I’m like this little 23 year old kid and I was counting the people in the back of the room, doing the math, you know doing the math and I’m like, that guy made 60 thousand dollars in an hour. And the next guy gets up and does his presentation and I watch this for three days and I was like, I’m super shy and introverted, but that skill is worth learning. If someone can walk on a stage and make 100,000 dollars in an hour, I need to learn how to do that. So I started that. And it was really bad for the first probably 8 or 9 months. I tried to do it. I’d go to places and I just, I couldn’t figure it out. And then I started asking the people who were good because you go there and all the speakers kind of talk and hang out, and I’d watch the ones that always had the people in the back of the room. And I’d ask them questions, I’m like, ‘What did I do wrong? I feel like I’m teaching the best stuff possible.’ And they’re like, ‘That’s the problem, it’s not about teaching, it’s about stories, telling stories and breaking beliefs.” So for about the next two years I was about once a month flying somewhere to speak, and then when I would go I would meet all the speakers and find out what they were doing and I’d watch them and I’d take notes on the different things they were saying and how they were saying it. And then I kept taking my presentation and tweaking it, and tweaking it, and tweaking it. And you know, now 12 years later, I’ve done so many webinars, it kind of worked. The process works now. Andrew: You are a really good story teller and I’ve seen you do that. I’ve seen you do it, and I know you’re going to do it even more. What I’m curious about is the belief system that you were saying, breaking people’s…what was it that you said? Russell: False beliefs. Andrew: Breaking people’s false beliefs. How do you understand what, like as you look at this audience, do you understand what some of our false beliefs are? Russell: If I knew what I was selling I could figure out for sure. Andrew: If you knew what you were selling. Alright we’re selling this belief that entrepreneurship does work. And I know we’re all going to go through a period like some of the ones that you had where things just aren’t’ working, other people aren’t believing in us, almost failure, what is at that point, the belief system that we have to work on? What do you recognize in people here? Russell: So usually there’s three core beliefs that people have. The first is about the opportunity itself right. So like with entrepreneurship, the first belief that people have is could I actually be an entrepreneur? And some people who actually believe that, they’re like, I’m in. And that’s an easy one. But for those who don’t there’s a reason and usually it’s like, they saw a parent that tried to do it. And the parent tried to be an entrepreneur and wasn’t able to and they saw that failure. Or they’d tried it in the past and they failed or whatever it is. So it’s showing them that even if you tried in the past and showed different ways, let me tell you a story. And for me, I could show 800 different failures. But eventually you get better and you get better until eventually you have the thing that actually works. So I tell a story to kind of show that, to make them believe that, oh my gosh maybe I just need to try a couple more times. And then the second level of beliefs is like beliefs about themselves like, I’m sure it works for you, Russell or Andrew but not for me because I’m different. It’s helping them figure out their false beliefs, and if you can break that, then the third one is like, then they always want to blame somebody else. “I could lose lots of weight but my wife buys lots of cupcakes and candy. So I could do it, but because of that I can’t.” So then it’s like figuring out how you break the beliefs of the external people that are going to keep them. Andrew: And how would you know what that is? How would you know who the external influencers are, that your potential customers are worried about? Russell: I think for most of us it’s because the thing that we’re selling is something that, one of our, Nick Barely said “Our mess becomes our message.” For most of us, what we’re selling is the thing we struggled with before. So I think back about me as 12 year old Russell, watching Don Lepre, like what would have kept me back? And I would have been like, I can’t afford classified ads. Like if you showed me how I can, if you could tell me a story of, oh my gosh I could afford classified ads. Now that belief’s gone and now I’m going to go give you money. It’s just kind of remembering back to the state that you were in when you were trying to figure this stuff out as well. Andrew: Who was who I met when we were coming in here that said that they were part of Russell’s mastermind and I asked how much did you pay and he said, “I’m not telling you.” I can’t see who that person was. But I know you got a mastermind, people coming in. I’m wondering how much of it comes from that? working with people directly, seeing them in the group share openly, and then saying, ah, this is what my potential customers are feeling? Russell: 100% At this point especially. People always ask me, “Where do you go, Russell, to learn stuff?” and it’s my mastermind, because I bring, all the people come in and they’re all in different industries and you see that. You see the road blocks that hold people back, but then they also share the stuff that they’re doing and it’s like, that’s 100% now where I get most of my intell. Because people ask me, “Why, you’re a software company, why in the world do you have a mastermind group?” And it’s because the reason why our software is good is because we have the mastermind group, where they’re all crowd sourcing, they’re doing all this stuff and bringing back to us, and then we’re able to make shifts and pivots based on that. Andrew: Somehow we just lost Apple, but that’s okay. It’s back, good. There we go. This is the next thing, Rippln. Russell: I forgot I put that one in there. Andrew: I went back and I watched the YouTube video explaining it. It’s a cartoon. I thought it was a professional voice over artist, no it’s you. You’re really comfortable getting on stage and talking. But basically in that video that you guys can see in the top left of your screen, it’s Russell, through this voice over and cartoon explaining, “Look, you guys were around in the early days of Facebook, you told your friends, here’s how many friends you would have had, for the sake of numbers, let’s say you told 7 people and let’s say they told 7 people, and that’s how things spread. And the same thing happened with Pinterest and all these other sites. Don’t you ever wish that instead of making them rich by telling stuff, you made yourself rich? Well here’s how Rippln comes in.” and then you created it. And Rippln was what? Russell: So Rippln was actually one of my friend’s ideas, and he is a network marketing guy so he’s like, “We’re building a network marketing program.” And I’d like dabbled in network marketing, never been involved with it. And he came and was like, “Hey, be part of this.” And I was like, “No.” and then he sold us on the whole pitch of the idea, network marketers are really good at selling you on vision, and I was like, “Okay, that sounds awesome.” And then my role was to write the pitch. So I wrote the pitch, did the voice over, did the video, and then we launched it and we had in six weeks, it was like 1.5 million people signed up for Rippln, and I thought it was like, “This is the thing, I’m done.” My down line was like half of the company. And I was like, when this thing goes live, it’s going to be amazing. And then the tech side of it, what we’re promising people in this video that the main developer ended up dying and he had all the code. So they had to restart building it in the middle of this thing. And it was like thing after thing and by the time it finally got done, everyone had lost interest. It was like 8 months later, and I think the biggest check I got was like $47 for the whole thing. And I was just like, I spent like 6 months of my life. It was like a penny a day. It was horrible. Andrew: I’m just wondering whether I should ask this or not. Russell: Go for it. Andrew: So I stopped asking about religion, but I get the sense that you believe that there’s a spiritual element here that keeps you from seeing, my down line is growing, the whole thing is working. Is any of this, does it feel divinely inspired to you? Be honest. Russell: Business or…? Andrew: Business, life, success, things working out, so much so that when you’re at your lowest, you feel like there’s some divine guidance, some divine hand that says, “Russell, it’s going to work out. Russell, I don’t know if I got you, but I know you got this. Go do it.” I feel that from you and I… Russell: I 100% believe that. Andrew: You do? Russell: Every bit of it. I believe that God gives us talents and gifts and abilities and then watches what we do with it. And if we do good then he increases our capacity to do more. And if we do good with it, increases our capacity… Andrew: if you earn it? If you do good, if you use what God gives you, then you get more. So you think that that is your duty to do that and if you don’t do more, if you don’t pick yourself up after Rippln, you’ve let down God. Do you believe that? Is that it? Or that you haven’t lived up to… Russell: Yeah, I don’t think I feel that I’ve let down God, but I definitely feel like I haven’t lived up to my potential, you know. But also I feel like a lot of stuff, as I was putting together that document, all the pages, it’s interesting because each one of them, looking in hindsight, each built upon the next thing and the next thing. And there’s twice we tried to build Clickfunnels and each one was like the next level, and each one was a stepping stone. Like Rippln, if I wouldn’t have done Rippln, that was my very first viral video we ever created. I learned how to pitch things and when we did the Clickfunnels initial sales video, because I had done this one, I knew how to do this one. So for me, it’s less of like I let down God, as much as like, it’s just like the piece, what are you going to do with this? Are you going to do something with it? It doesn’t mean it’s going to be successful, but it means, if you do well with this, then we’re going to increase your capacity for the next step, and the next thing. But we definitely, especially in times at the office, we talk about this a lot. We definitely feel that what we do is a spiritual mission. Andrew: You do? Russell: 100% yeah. I don’t think that it’s just like, we’re lucky. I think the way that the people have come, the partnerships, how it was created is super inspired. Andrew: You know what, a lot of us are selling things that are software, PDF guide, this, that, it’s really hard to find the bigger mission in it. You’re finding the bigger mission in Funnels. What is that bigger mission? Really, how do you connect with it? Because you’re right, if you can find that bigger meaning then the work becomes more meaningful and you’re working with become, it’s more exciting to work with them, more meaningful to do it. How did you find it in funnels? What is the meaning? Russell: So for us, and I’m thinking about members in my inner circle, so right now as of today I think we had 68,000 members in Clickfunnels, which is the big number we all brag about. But for me, that’s 68,000 entrepreneurs, each one has a gift. So I think about, one member I’ll mention his name’s Chris Wark, he runs chrisbeatcancer.com and Chris was someone who came down with cancer and was given a death sentence, and instead of going through chemo therapy he decided, ‘I’m going to see if I can heal myself.” And he did. Cleared himself of cancer. And then instead of just being like, ‘cool, I’m going to go back into work.’ He was like, ‘Man I need to help other people.’ So he started a blog and started doing some things, and now he’s got this thing where he’s helped thousands and thousands of people to naturally cure themselves of cancer. And that’s one of our 68,000 people. Andrew: See, you’re focusing on him where I think a lot of us would focus on, here’s one person who’s just a smarmy marketer, and here’s who’s creating….but you don’t. That’s not who you are. Look, I see it in your eyes and you’re shaking your head. That’s not it at all, it’s not even a put on. Russell: It’s funny because for me it’s like, I understand because I get it all the time from people all the time, “Oh he’s this slimy marketer.” The first time people meet me, all the time, the first time their introduced, that’s a lot of times the first impression. And they get closer and they feel the heart and it’s just like, “oh my gosh, I had you wrong.” I get that all the time from people. Andrew: Brian, sorry Ryan and Brad, are either of them here? Would one of you come up here? Yeah, come on up. Because they felt that way, right? Russell: I don’t know about them. I know who you’re thinking about. Audience member: I think it’s Theron. {Crosstalk} Andrew: No, no stay up here, as long as you’re here. Theron come on up. Audience member: If it wasn’t me, then I’m going to sit back in the seats. Andrew: Are you nervous? Audience member: A little bit. Is there another Ryan and Brad? Russell: Different story, another story. Do you want to come up? Theron had no idea we were bringing him onstage. Andrew: Come on over here. Let’s stand in the center so we can get you on camera. Does this help? Russell: Do you want me to introduce Theron real quick? Andrew: Yeah, please. Russell: So Theron is one of the Harmon Brothers, they’re the ones who did the viral video for us. Andrew: I heard that you felt that he was a scam. What was the situation and how did you honestly feel? Theron: I don’t know that it…well… Russell: Be honest. Theron: I know, I don’t think that I felt that Clickfunnels itself was a scam, Russell: Just Russell. Theron: But that it just felt like so many of the ways that the funnels were built and the types of language they were using, it felt like it was that side of the internet. So I became very, well basically we were kind of in a desperate situation, where we had a video that had not performed and not worked out the way we wanted it to work out. Andrew: The video that you created for Russell? Theron: No, another client. Andrew: Another client, okay. Theron: And so our CEO had used Clickfunnels product to help drive, I think it was attendance to a big video event. And so he had some familiarity with the product, so he goes to Russell and at the same time Russell’s like, “I’m a big fan of you guys.” So he’s coming to us and these things are happening. Yeah, it was almost the same day. So we’re thinking like this and we’re like, “Well, they seem to really know how to drive traffic, to really know how to drive conversion. And we feellike we know how to drive conversion as well, but for some reason we missed it on this one.” So we’re like, “Well, let’s do a deal.” Andrew: What do you mean missed it? Okay, go ahead, go through to the end. Theron: We were failing our client. We were failing on our client. We weren’t giving them and ROI. So we said, let’s do a deal with Russell and we’ll have our internal team compete with his team, and we’re humble enough to say we’re failing our client. We want our client to succeed, let’s bring in their team and see if they can make a funnel that can bring down the cost for acquisition, bring up the return on investment for our client, and they were able to do it. And then we said, what we’ll do is we’ll write a script, we’ll take you through our script writing process, but we don’t want to do the video because we don’t want to be affiliated with you. Russell: The contract said, “You can’t tell anyone ever that the Harmon Brothers wrote the script for you.” Andrew: Wow, because you didn’t want to be associated with something that you thought was a little too scammy for… Theron: Yeah, we just didn’t want our brand kind of brought down to their brand, which is super arrogant and really wrong headed. And in any case, so we go into this script writing training, and I wasn’t following his podcast, I wasn’t listening to enough. I mean, read Dotcom Secrets, those kinds of things are like, well, there’s some really valuable stuff there, this is really interesting. A nd then as we got to know each other and really start to connect, like you said, heart to heart. And to feel what he’s really about, and the types of team, the people that he surrounds himself with, I was like, wow, these are really, really good people. And they have a mission here that they feel, just like we feel that about our own group. And in any case, by the end of that 2 day retreat we’re like, all off in private saying, “First of all we like what we’ve written and second of all, we’d really like to work with these guys and I think we’re plenty happy being connected to them and associated with them.” So it’s been a ride and a blessing ever since. Russell: We’re about to start video number two with them. Andrew: You what? Russell: We’re about to start video number two with them right now. Theron: Anyway, we love them. Andrew: Alright, give him a big round, yeah. Thanks. This was pivotal for you guys. Lead Pages, there’s an article about how Lead Pages raised $5 million, and you saw that and you thought… Russell: Well, what happened was Todd, so Todd’s the cofounder of Clickfunnels, and he was working with us at the time and he would fly to Boise about once a quarter and we’d work on the next project, the new idea. And that morning he woke up and he saw that, and then he forwarded me the article. And he’s Atlanta, so it’s east coast, so I’m still in bed. And he’s got a 4 hour flight to Boise and he’s just getting angry, because Todd is, Todd’s like a genius. He literally, when he landed in Boise and he saw me and he’s like, “We can build Lead Pages tonight. I will clone, I will beat it. We’re going to launch this, this week while we’re here.” He’s that good of a developer. He, I’ve never seen someone code as fast and as good as him. He’s amazing. So he comes in, he’s mad because he’s like, “This is the stupidest site in the world. We could literally clone this. Let’s just do it.” And I’m like, “Yes, let’s clone it.” And we’re all excited and then he’s like, “Do you want me to add any other features while I’m doing it.” And I’m like, ‘Oh, yes. We should do this, and we should do this.” And then the scope creep from the marketer comes, and we ended up spending an entire week in front of a whiteboard mapping out all my dreams, “If we could do this and this and what kind of shopping cart, and we could do upsells, and what if we could actually move things on the page instead of just having it sit there. And what if…” and Todd’s just taking notes and everything. And then he’s like, “Okay, I think I could do this.” And he told me though, “If I do this, I don’t want to do this as an employee. I want to do this as a partner.” And at first I was like, ugh, because I didn’t want to do the partnership thing. And then the best decision I’ve ever made in my life, outside of marrying my wife was saying yes to Todd. Said, “Let’s do it.” And then he flew home and built Clickfunnels. Andrew: Wow. And this is after trying software so much. I have screenshots of all the different, it’s not even worth going into it, of all the different products you created, there was one about, it was digital repo, right? Russell: That was a good idea. Andrew: Digital Repo, man. What was…. Russell: So I used to sell ebooks and stuff, and people would steal it and email it to their friends and I’d get angry. Andrew: Can I read this? How to protect every type of lowlife and other form of human scum from cheating you from the profits you should be making by hijacking, stealing, and illegally prostituting….your online digital products. Russell: Theron, why did you think we were…..Just kidding. So no, it was this really cool product where you take an ebook and it would protect it, and if somebody gave it to their friend, you could push a button and it would take back access. It was like the coolest thing in the world, we thought. Andrew: And there was software that was going to attach your ad to any other software that was out there. There was software that was going to, what are some of the other ones? It’s going to hit me later on. But we’re talking about a dozen different pieces of software, a dozen different attempts at software. What’s one? I thought somebody remembered one of them. They’re just the kind of stuff you’d never think of. There was one that was kind of like Clickfunnels, an early version of Clickfunnels for landing pages. Why did you want to get into software when you were teaching, creating membership sites? What was software, what was drawing you to it? Russell: I think honestly, when I first learned this internet marketing game, the first mentor I had, the first person I saw was a guy name Armand Morin and Armand had all these little software products. Ecover generator, sales letter generator, everything generator, so that’s what I kept seeing. I was like, I need to create software because he made software. In fact, I even shifted my major from, I can’t remember what it was before, to computer information systems, because I was like, I’m going to learn how to code, because I couldn’t afford programmers. And then that’s just kind of what I’d seen. And then I was trying to think of ideas for software. And every time I would get stuck, instead of trying to find something to do, I’d be like let me just, let me just hire a guy to go build that, and then I can sell it somebody else as well. So that’s kind of how it started. Andrew: And it was a lot of different tools, a lot of different attempts, and then this one was the one that you went with. I think this is an early version of the home page, basically saying, “Coming soon, sign up.” The first one didn’t work out. And then you saw someone else on a forum who had a version that was better. What was his name? This is I think Dylan Jones. Russell: Oh you’re talking about the editor, yes. Okay, so the story was, Todd built the first version of Clickfunnels and Dylan who became one of our cofounders, I’d been working with Dylan as a designer for about 6 years prior. And he his hands, and we talked about this earlier, he is the best designer I’ve ever seen in my life, he is amazing. He would, but he’s also, this is the pros and cons of Dylan. He, I’ve talked about this onstage at Funnel Hacking Live, so I have no problem saying this. He would agree. But I would give him a project, and I couldn’t hear, he wouldn’t respond back to me, and I wouldn’t hear from him for 2 or 3 months, and then one day in the middle of the night he messaged me, “Hey, rent’s due tomorrow. Do you have any projects for me?” and I’d be so mad at him, and I look back at every project we’d done in the last 3 or 4 months that other designers had done, and I’d just resend him all the lists, just boom, give him 12 sites and I’d go to bed. I’d wake up 5 or 6 hours later and all of them were done, perfectly, amazing, some of the best designs ever, and then he’d send me a bill for whatever, and then I’d send him money and he’d disappear again for like 5 months. And I could never get a hold of him. I’d be like, “I need you to tweak something.” And he was just gone. And that was my pattern for 6 years with him. And then fast forward to when Todd and I were building Clickfunnels, we were at Traffic Conversion and we were up in the hotel room at like 3 in the morning trying to, we were on dribble.com trying to find a UI designer to help us, and we couldn’t get a hold of all these people, and all the sudden on Skype Dylan popped in, I saw his thing pop up. I was like, “Todd, Dylan just showed up.” And he’s like, “Do you think he needs some money?” I’m like, “I guarantee he needs money.” So I’m like, “Hey man!” And Dylan messaged back. He’s like, “Hey.” I’m like, “Do you need some money?” and he’s like, “Yeah, you got any projects?” I’m like, “Yes, I do.” I’m like, “We built this cool thing, it’s called Clickfunnels, but the UI is horrible and the editor is horrible and there’s any way we could hire you for a week to fly to Boise and just do all the UI for every single page of the app?” and he kind of said no at first because, “I’m developing my own website builder. I might have spent 6 years on it, so I can’t do it.” Andrew: It was this, he had something that was essentially Clickfunnels, right? Russell: No, no. It was just pages though, so it’d just do pages, there was no funnels. Andrew: Right, closer to Lead Pages. Russell: Lead Pages, but amazing. You could move things around. But he did tell me that, “I’m working on something.” So eventually we got him to come, flew to Boise, spent a week, did all of our UI, and then we went and launched our beta to my list. So we launched the beta, got some signups, and then a week before the launch, launch was supposed to happen, all the affiliates were lined up, everything was supposed to happen. He sends me, I don’t know if he sent you the video, but he sends me this little video that’s like a 30 second video of him demoing the editor he’d built. And I probably watched that video, I don’t know, at least a hundred times. And I was just sick to my stomach because I was like, “I hate Clickfunnels right now. I can’t move things on my pages, I can’t do anything.” I was just, and I sent it to Todd and then I didn’t hear from him for like an hour, and he messaged me back and he’s like, “I’m pissed.” I’m like, “Me too.” And I’m like, “What do we do?” and I was like, “We have to have his editor or I don’t even want to sell this thing.” And I called Dylan and I’m like, “Would you be willing to sell?” and he’s like, “No, I’m selling it and we’re going to sell it for $100.” It was like $100 this one time for this editor that designed all the websites. I was like, “Dude, it is worth so much more than that. Please?” and we spent all night going back and forth negotiating. And finally, we came to like, “I will give you this editor if I can be a cofounder and be a partner.” And Todd and I sat there, brainstorming and figured out if we could do it and finally said yes. And then him and Dylan and Todd flew back to Boise and for the next week just sat in a room with a whole bunch of caffeine and figured out how to smush Dylan’s editor into Clickfunnels to get the editor to be the editor that you guys know today.

Armand Morin Shares How He Turned Pennies into Millions

Leverage Masters Radio

Play Episode Listen Later Jun 26, 2018 61:31

Armand Morin Shares How He Turned Pennies into Millions

Leverage Masters

Play Episode Listen Later Jun 19, 2018 62:00

Today on Leverage Masters, Jack and Gina interviewed the one of the worlds greatest intermet marketers who shares his strategies with thousands of people all over the world. Armand Morin is an Internet marketing industry expert who built a multimillion-dollar international business. In 1996, he had $1.83 in his pocket and no experience. He grew it into a multi-million dollar international business in over 100 countries. In 20 years, he has become one of the most well known Internet Marketers in the world today. He teaches the exact techniques and strategies he uses in his business every day. Thousands of students have produced millions in online revenue. Armand Morin is one of the most referenced names in Internet marketing. A quick search on Google and you’ll see his name is on hundreds of thousands of websites. Armand is an international speaker and trainer. It’s not uncommon to see him share the stage with people like, Donald Trump, Richard Branson, Kareem Abdul-Jabar, Mark Victor Hansen, Joe Vitale, John Assaraf, Loral Langemeier, Bill Bartman, Robert Allen, Dan Kennedy, Jay Abraham, Joe Polish, Jay Conrad Levinson, T. Harv Eker, and more.

The Top Strategies How Armand Morin Turned 1.83 Into Millions

Amplified!

Play Episode Listen Later Jun 18, 2018 51:56

Gearing up for the GPS Success Event in Reno, Nevada with Host Jennifer Baker, Ken Rochon starts the week hopping covering the fun he is going to have speaking and capturing Social Proof Celebrity Photography at this star-studded business savvy conference bordering South Lake Tahoe. Then, we step it up with one of the most well-known Internet Marketers in the World, Armand Morin. As an International Speaker and Business Strategist, he shares the top tips from start up to breaking the bank. With four best selling software tools, he adds extra value to your business including 1) WP Webinar-Create unlimited high impact professional webinars! 2) WPSalesletter-Create high converting sales letters with any WordPress theme! 3) MarketerCMS-Generate stunning WordPress sales-driven websites. 4) AutoWebLaw-Bulletproof your website and business with these legal forms. Additionally, Ken will be asking him to share behind the scene's secrets about Armand's upcoming Learn University this fall.

One of the biggest benefits of running a list building podcast is that you get to pick the brains of some of the smartest marketers on the planet. My next guest is an internet marketer operates beyond the cutting edge. He makes forward-thinking marketers look like they're stuck in the Stone Age! His name is Armand Morin and today I'm going to pick Armand's brain about escaping the 9-to-5 rat race and building a thriving home business.

escape stone age 9 to 5 armand armand morin

How To Escape The 9 to 5 With Armand Morin

Igor Kheifets List Building Lifestyle

Play Episode Listen Later May 7, 2018 38:21

One of the biggest benefits of running a list building podcast is that you get to pick the brains of some of the smartest marketers on the planet. My next guest is an internet marketer operates beyond the cutting edge. He makes forward-thinking marketers look like they’re stuck in the Stone Age! His name is Armand Morin and today I’m going to pick Armand’s brain about escaping the 9-to-5 rat race and building a thriving home business.

escape stone age 9 to 5 armand armand morin

Armand Morin~ Self-Made Multimillionaire, Online Marketing Pioneer

Building Abundant Success!!© with Sabrina-Marie

Play Episode Listen Later Jan 22, 2018 20:41

Armand Morin is an Internet marketing industry expert who has built a multimillion-dollar international business. In 1996, he started with $1.83 in his pocket and no experience and has grown it into a multi-million dollar international business, which has done business in over 100 countries around the world. Over the past 20 years, he has built his Internet Marketing empire to the point that he is one of the most well known Internet Marketers in the world today teaching everyone from newbies to the experts. He teaches exact techniques and strategies he uses in his business every day. His thousands of students have also produced millions of dollars in online revenue. Armand Morin is one of the most referenced names in Internet marketing. A quick search on Yahoo, Google and MSN and you’ll see his name alone is on hundreds of thousands of websites. His name is mentioned in numerous books on Amazon. Armand is an international speaker and trainer. It’s not uncommon to see him share the stage with people like, Donald Trump, Richard Branson, Kareem Abdul-Jabar, Mark Victor Hansen, Joe Vitale, John Assaraf, Loral Langemeier, Bill Bartman, Robert Allen, Dan Kennedy, Jay Abraham, Joe Polish, Jay Conrad Levinson, T. Harv Eker, Andrew Reynolds and many, many others. Armand’s straight to the point teaching style has the unique ability to literally transform a business in 90 minutes or less and has made him a highly sought after speaker all over the world. He has huge constituencies in the United States as well as Australia, the United Kingdom, New Zealand, Singapore, Ireland, Malasyia and Indonesia. Armand also ran the most prestigious and largest Internet Marketing seminar in the United States, which has trained more people on Internet Marketing than any other seminar. © 2018 BuildingAbundantSuccess!! Join Me on Facebook @ Facebook.com/BuildingAbundantSuccess

282: Get Attention, Traffic, Leads and Sales from Podcasting

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Apr 5, 2017 13:27

Are you familiar with Mr. Jackass? I think you are... Haven't you ever scrolled past a Facebook video, or maybe a YouTube video, or even listened to a podcast, and thought to yourself... "THAT jackass (Mr. Jackass) is getting all kinds of popularity and I could do way better than that" Then this is the most important course you'll ever join today -- price increases at 11:59pm Eastern time TONIGHT: Join Podcast Crusher: $127 Now, Soon to Be $147 (Seriously, the price increases in just a few hours from $127 to $147, so you are about to lose 20 bucks just because you waited when we both know you should have jumped on this.) And here's why it's important that you create a podcast (iTunes radio show) even if that means a couple short (5 minute) audio only episodes this year: First, the Popularity of "Mr. Jackass" Is On the Rise And you're probably wondering... what can I do to get that sort of attention on my marketing and my websites, if not more? What can I do to avoid being passed over, lost in the crowd? Second, You May Have Been Told to "Get Out More" They tell you to network more, or maybe even land yourself some affiliates or joint venture partners... This is just my opinion, but in the last few years, offline marketing events have been either too small (just a handful of people so you don't get to meet the people you need to meet) or THOUSANDS of people, and it's such a huge event that you and "that next partner (or client) of yours" never get a chance to meet just because there are so many dang people in attendance! Also, many of those social groups (cliques) have already been established, so those people who would be a perfect match for your business might not give you the time of day. Heck, even if you find that special someone (business-wise)... what the heck do you say to them? "Here's my URL, mail to my stuff?" Here's what's always worked for me: I tell the person, "When you get home, email me and we'll record a 20-minute podcast episode talking about you and what you do." (They usually have a business card to give me, so I can follow up if they forget.) You don't even have to attend offline events if you don't want to. Email marketers you know, and even people who are guests on other podcasts. Good luck sending a "cold email" to get someone to buy from you. But a cold email to land a podcast guest to help THEM promote their business? Easy... This is what's great about this strategy: if they flake and the interview (over Skype) never happens, that "candidate" just weeded themselves out. If the interview goes great, you have an "in" with them and they now owe you a favor, because you promoted them first. And, if you decide that person was a dud or you're just too busy to partner with them, you have an "out" (to not do business with them) because you already did your part to get your word out about them... Just imagine, just for fun, if you had landed a young Mark Zuckerberg, Elon Musk, Gary Vee, Tim Ferriss, Pat Flynn, Jeff Bezos or Grant Cardone on your show for a quick 20 minute chat? Before they were famous and while they were still on their way up? Doesn't it make sense to interview someone now (in 2017) who grows up to be the Ryan Deiss of 2019 or the Armand Morin of 2021? Here's the best part: are you nervous and awkward on the phone? Great! Me too. With podcasting, YOU are interviewing THEM so THEY are doing all the talking. That guest is 10 times, if not 100 times more nervous than you because THEY are trying to impress YOU (and your listeners with their thoughts, ideas, insights, takeaways, and websites). We show and tell you what kinds of questions to ask in the Podcast Crusher course, but for the most part, ask about what they do, what makes them different, what valuable lessons would have saved them years of mistakes, and maybe even what mistakes they see happening in the marketplace... Third, Even If You Don't Want Guests to Create Content For You (For Free)...

sales elon musk podcasting leads skype jeff bezos thousands mark zuckerberg traffic heck tim ferriss popularity gary vee jackass grant cardone pat flynn ryan deiss get attention armand morin

The Sport We Call Business

Play Episode Listen Later Feb 13, 2017 16:54

Understand who you're competing against in this game, or else you're going to lose. On today's episode Russell talks about looking at competing in business the same way he would compete during his wrestling days. He views business as a sport and he has figured out how he's going to beat the competition. Here are some of the fun things in this episode: How being an athlete on the playground has prepared Russell to go against his competition in business. How an underdog can still beat the company on steroids (venture capitalists). And why you need to start looking at business like a sport if you're ever going to be able to beat the other guys. So listen below to find out why Russell is in it to win it when it comes to business. ---Transcript--- Hey everyone, this is Russell Brunson, I hope you guys are doing good. I'm actually taking the trash out right now. That's what that wheeling sound, that's the trashcan being wheeled. But this is going to be a crazy week. I thought I'd hang out with you guys before I get started on it. Tomorrow is Monday morning, and Monday is basically the week before Funnel Hacking Live starts. Technically it starts on Tuesday, but Pre-registration starts a week from tomorrow. So Tomorrow is when I get to start doing all my presentations. Yes, I wait til the last week to do my presentations. You want to know why? Because the stuff we were doing six months ago, even a month ago has changed. So I want to make sure I have the most up to date content of all time at any given moment. That's the reason why. That's one of the reasons. The other reason is I just haven't had time. But that's plenty of time to get everything done and make it amazing. I know what I'm going to talk about, I just gotta get all the slides and examples and case studies and all that kind of stuff and put it together in a really cool way. Hopefully you guys can hear me. It's kind of loud, the trashcan. But I am….hold on a second I'm going to… Alright, this might be the only episode of Marketing while you're taking the trashcan out. I'm out here and it's cool, it's super dark, we just got new neighbors that built a house across the street. We're on a really dark street where there's not lights at all. Their house is lit up really cool and the moon is….I wish you could see it. It's pitch black, it's way off in the distance, right above the mountains there's this glowing thing that looks misty and foggy over it. It's pretty amazing. Anyway, I'm excited because all the snow has been melting that we've had. We've had so much snow this winter. Then it rained three days last week and it all melted. And we're back to where I can see the grass everywhere and it's so exciting. Anyway, tonight was really fun, we went to church and then had meetings after church and then went out with the kids, went and played in the wrestling room, jumped on the tramp which is freezing cold, then jumped in the hot tub which is super warm and now we put them to bed. My wife's actually in there putting them to bed. I snuck out to put out the trash because they wear me out those little buggars. I love them, but they wear me out. Anyway, Funnel Hacking Live is a week away, which is crazy. It's interesting, last week we had our FHAT event, here in Boise in our new office, which is super fun and I just have this bad habit of booking way too many things all at the same time. But it's been fun. There's something with finishing the book and creating everything for the FHAT event, and everything for the Funnel Hacking Live event, where all these concepts and things we're talking about right now are becoming so clear. I don't know if you guys have done that where you've had the chance to go through a really deep immersion. It's weird all these connections get made that don't when you're dabbling and goofing around. That's why I think people should go really deep when they're becoming a master at what they're trying to do. You know, become unbalanced for a while, spending insane amounts of time. But it's been interesting, one of the fun things I've been thinking about. My dad came to town last weekend as well, which is awesome. I was thinking about business as a whole, it's such a weird I don't know, playground is the word that pops in my head, I don't know if that's the right word. It's this weird playground where you go to school, and there's all these different types of kids. There's the athletes over here, then there's the people that are in band, and then there's the drama kids, and then there's the skaters, and then there's…..there's all these different groups at the playground. When you typically go out there, you go and play with the people that fit in your mold. So I go play with the athletes. We play basketball, football. Competing against each other, trying to win. That's what drove us at recess, but I'm guessing the other groups probably didn't do that. They were, I don't know what the other groups were doing. But I'm assuming, because we would play games with all the kids, but as I got older, I focused on wrestling and that became my thing and it was a deep passion of how do I become the best. At first I wanted to be the best in the state. After I was State Champ I was like, I want to be best in the country. And my senior year of high school I took second place in the country. Then I was like, I want to be the best in college, in the country. And I never hit that goal. I guess technically I didn't hit the best in the country in high school either, I almost, I was two points away from that. College I was like, I want to be an all American, I want to be a national champ, and I didn't get those goals, but I always knew that's the person I have to beat. I was aware of them, I looked at them and I watched their matches and I studied them and looked what they were doing and I understood them. I understood their moves and what drove them so that I could beat them. And I was always aware of the people I had to beat. And that was just like, as an athlete, how I viewed the world and business, not business but things. I mean, for almost two decades of my life, that's what it was. Here's where I'm at, who's above me, I gotta find those people, figure them out, and beat them. And that's what I understood. And I always assume that that's how everybody thought. But I guess, back at the playground, I'm guessing the band kids didn't do that. They hung out and played music together, they had a good time. The drama kids, they made plays together and had a good time. And then the skaters, they skated. You know, I don't know all the different cliques and stuff, but everybody did their thing. I always assumed that everyone thought the way that I did. Because that was the only world I knew. And it's been interesting as I've come into business, because for me business was the next sport. I got into business, I mean I was learning about it in college when I was wrestling. My senior year, I didn't hit my goals. I fell short, and in fact I didn't even qualify for the national tournament, which destroyed me. And it would have destroyed me if I didn't have the next thing. For me, business I was dabbling in and that became my next sport. It was like, here's the sport, I got to figure out. And it's interesting, the concepts of funnel hacking and the stuff that I share with people, you know how I always talk about I look at people successful and I model them, and I did, but it was different from that. For me it was a sport, I came in and this is the….I'm on a new playground looking around. Who are the kids that are winning? And the people I saw at the time were Armand Morin, Alex Mandossian, Mark Joyner, David Frey, these are all the guys I saw who were successful. So for me it was like, okay what are those guys doing? It was just like wrestling. I would look at them, scout them, watch them, study and learn and figure out what makes them tick. And then when I understand that, then I go and compete against them. In wrestling I have a match, and someday I'm going to come face to face, we're going to walk out on the mat under the lights. I'm going to put my shoes on and it's going to be me and them and that's it. And if I haven't done my homework, I'm going to look like an idiot. But in business it was weird because I would study these guys and try to figure out how to compete with them and be successful like they were and that was my whole thing, and I was racing towards that. But what's weird in business, we never got that moment where we step on the mat and shake hands and go and find out who prepared more. It was weird, I became friends with people and our businesses were together and I learned this cooperation stuff that I'm guessing they probably taught at the playground with the kids in the band, and the kids, the other groups that all played together. For business it was fun because I collaborated and I had that, but in my mind, I don't know about you, but I always had from day one….I remember actually, I don't know if I've ever publicly said this out loud, but for me, I've always been very aware of where I visualize myself in the totem pole in my market, where are people at? Where up and down, that's just how my brain works. And when I pass somebody, I'm aware of that. And when I know who's ahead of me, I'm aware of that. When I know that, I study those people, I figure them out and I try to beat them. That's just how I'm wired. It's been interesting, as I've gotten into, as our business has been growing, I would say in our market, I don't think there's any businesses that are really bigger than us right now. Outside of a couple of companies that have taken on venture capitalists. They've got millions of dollars dumped into them, which is the equivalent of steroids. Honestly, in sports that cheating, but business it's like, “Aww yes, someone gave us 14 million dollars, now we can cheat.” It's just ridiculous. For me, I'm looking out and we've got these dudes that got steroids, they're cheating, but I got to compete against the, but I'm very aware. In my mind it's very clear, the companies I'm going after. And it shouldn't be too hard for you guys that follow me to know, because we make fun of them a lot. But I'm aware of it, I study and figure out what they're doing right and wrong, what the weaknesses are and then we're attacking them. It's been interesting because as I've been doing that, the kids at the playground who grew up in band class, and that grew up in drama and as skaters and all these other things, they're not used to it. And those are the guys I'm competing against. And it's interesting because they don't handle the heat well. We got in a…… For me this is a sport. Business is nothing but a sport for me. It's like, who do I need to beat? We're going and attacking and we're going to beat them. Otherwise, what's the point of this whole thing? Yes, we're helping people and that part is amazing on this journey. But there's not, that's who I need to beat, what's the point of it? It's hard for me otherwise. Anyway, someone that I kind of ruffled their feathers, I actually thought through this podcast, interestingly enough. But they messaged me and kind of told me off, because they didn't like what I'm doing. Because I'm aggressive and I'm not playing like they're used to playing. What they told me, they said my dad taught me never to burn bridges. And I didn't send this back, but I wanted to. I thought, that's interesting because my dad taught me how to win and that's all that matters to me, is winning. Anyway, I told that story at the FHAT event, and people thought I was pretty, everyone was laughing. But that's how I feel. I'm very aware of who I am going after. And I don't publicly. In fact, Dan Usher is here making some videos for us and I was showing the offer we're creating, there's one other person who's had more success in this, I'm not going to say their name. But there's one person who's had more success than me in this field where this book is. And I was showing Dan those videos and I was like, “That's who I'm going against. That's who I'm competing against. That's who we have to beat.” He's like, “I thought you guys were friends.” And I'm like, “We are friends, but it doesn't matter.” I was friends with people on the wrestling mat, but when it comes to sports I have to win. I'm going after them. I'm not sitting around and trying to be nice. My goal is to win. Flat out. And I want to make sure that everybody understands that. What's cool, is during this process I'm making friends and all these kinds of things, but it's a sport for me. Very clear cut. This is a sport. And I have people I'm competing against and I'm going to win. And it's interesting, because these other people aren't used to that, and they are used to that, they've never been under the lights, with your shoes tied up and it's you and them and no one else going head to head. And I am, I'm used to it. I love it, I thrive off it. I need it, I desire it. I crave for that. So it makes this game interesting because the way that people are beating us right now is through the most part, venture capitalists, steroids. So it just drives me more. Yes, okay. You're going to cheat with steroids, that's fine. I'm still going to win, I'm going to take you down and we're going to choke you out and we're going to turn you to your back and you're going to get pinned. And that's how I view business. I just want, I don't know, I want to instill that into you guys. A lot of you guys out there were athletes, you were the kids on the playground who went through that and experienced it, and that's your drive. For some of you guys it's not. You have to understand when you step in the business world, that's who you're playing against. You're playing against athletes. People who that's their goal. So when I come, when you come into your business and look at your market, you need to be fully aware. Where do you sit on the totem pole? Are you JV or Varsity? First team or second team? Where in the state or country? Because if you're not aware of that, how do you win if you don't know who you're playing against? Somebody told me the other day, after the FHAT event, “One thing I discovered after being around you for the last three days is how aware you are of all the competitors in your market.” And I thought it was interesting, because I am very, very aware. I know what they're all doing. I'm watching them. And the things that I like, we use. And the things we don't, we counter attack against them. You'll see more and more of that throughout this year as we are aggressively going after our competitors and we're going to surpass them through raw talent and skill instead of venture capitalists cash, which is amazing. You know, I wrestled kids that were on steroids before and it's interesting, they come out and have big muscles. They huff and puff and usually the first 30 seconds to a minute they are really strong, but what I've found with the big dudes on steroids, when you choke them, you snap their head down and block the blood, there's a carotid artery in their neck, if you squeeze that and block the blood to their carotid artery, instantly in the second they go down. Their muscles become weak and they become soft like jelly. And the stronger they were, the weaker they become. That's what I've found. Not that you guys care, but when I wrestled big people. I count out muscles first, and if I can't take them down, I have to get their head below me and do a front headlock; we're going for a choke, cut the blood off from the brain, not long term but just for a second or two. But as soon as you do that, all your muscles lose energy, they stop, you fall and then we attack and we win. It's similar. Anyway, that's just….there's some…what's the book, The Art of War? This is the Art of War by Russell Brunson. That's the strategy, how it works. We've talked before in a podcast, how you know when your opponents break. When you're out there wrestling someone, you push them and you feel, physically feel them break. Their energy stops, their posture, their whole body stops. That's when you attack harder and faster and bigger, that's how you beat people that are bigger and stronger than you. That's what happening and I hope you guys are enjoying watching it. I'm having so much fun competing. I don't know about you but I love seeing the underdogs win. I love seeing the dude who's got better technique beat out the guy on steroids, every single time. I'm calling my shot, that's the plan, that's what's happening. I hope you guys do the same thing. Become aware of who your competitors are. You don't have to be jerks about it, I'm probably too jerky sometimes, I apologize for that in advance. But be aware of it and understand that, and run this like a sport. If you do that, that's how you're going to win. Because this playground, nobody cares. Nobody cares, I grew up in band, I grew up in drama, I grew up in whatever. Okay, well you're still competing against the athletes. And if the athletes want to win, they're going to win. So be very aware of that, going into it. When you're inside of it, start shifting your mindset to understand that and it'll become fun. It becomes a game, becomes a sport. I always tell people, this is one of the greatest sports ever. It's exciting. That's all I got for tonight. With that said, I'm done. It's freezing cold out here, I'm going to go inside and get warm. And for those of you guys going to Funnel Hacking Live in a week, I will see you soon. I cannot wait. Appreciate you all, and I will talk to you soon.

american art business marketing war honestly flat competing technically boise jv varsity russell brunson aww funnel hacking live alex mandossian mark joyner armand morin david frey fhat

The Sport We Call Business

Marketing Secrets (2017)

Play Episode Listen Later Feb 13, 2017 16:54

Understand who you’re competing against in this game, or else you’re going to lose. On today’s episode Russell talks about looking at competing in business the same way he would compete during his wrestling days. He views business as a sport and he has figured out how he’s going to beat the competition. Here are some of the fun things in this episode: How being an athlete on the playground has prepared Russell to go against his competition in business. How an underdog can still beat the company on steroids (venture capitalists). And why you need to start looking at business like a sport if you’re ever going to be able to beat the other guys. So listen below to find out why Russell is in it to win it when it comes to business. ---Transcript--- Hey everyone, this is Russell Brunson, I hope you guys are doing good. I’m actually taking the trash out right now. That’s what that wheeling sound, that’s the trashcan being wheeled. But this is going to be a crazy week. I thought I’d hang out with you guys before I get started on it. Tomorrow is Monday morning, and Monday is basically the week before Funnel Hacking Live starts. Technically it starts on Tuesday, but Pre-registration starts a week from tomorrow. So Tomorrow is when I get to start doing all my presentations. Yes, I wait til the last week to do my presentations. You want to know why? Because the stuff we were doing six months ago, even a month ago has changed. So I want to make sure I have the most up to date content of all time at any given moment. That’s the reason why. That’s one of the reasons. The other reason is I just haven’t had time. But that’s plenty of time to get everything done and make it amazing. I know what I’m going to talk about, I just gotta get all the slides and examples and case studies and all that kind of stuff and put it together in a really cool way. Hopefully you guys can hear me. It’s kind of loud, the trashcan. But I am….hold on a second I’m going to… Alright, this might be the only episode of Marketing while you’re taking the trashcan out. I’m out here and it’s cool, it’s super dark, we just got new neighbors that built a house across the street. We’re on a really dark street where there’s not lights at all. Their house is lit up really cool and the moon is….I wish you could see it. It’s pitch black, it’s way off in the distance, right above the mountains there’s this glowing thing that looks misty and foggy over it. It’s pretty amazing. Anyway, I’m excited because all the snow has been melting that we’ve had. We’ve had so much snow this winter. Then it rained three days last week and it all melted. And we’re back to where I can see the grass everywhere and it’s so exciting. Anyway, tonight was really fun, we went to church and then had meetings after church and then went out with the kids, went and played in the wrestling room, jumped on the tramp which is freezing cold, then jumped in the hot tub which is super warm and now we put them to bed. My wife’s actually in there putting them to bed. I snuck out to put out the trash because they wear me out those little buggars. I love them, but they wear me out. Anyway, Funnel Hacking Live is a week away, which is crazy. It’s interesting, last week we had our FHAT event, here in Boise in our new office, which is super fun and I just have this bad habit of booking way too many things all at the same time. But it’s been fun. There’s something with finishing the book and creating everything for the FHAT event, and everything for the Funnel Hacking Live event, where all these concepts and things we’re talking about right now are becoming so clear. I don’t know if you guys have done that where you’ve had the chance to go through a really deep immersion. It’s weird all these connections get made that don’t when you’re dabbling and goofing around. That’s why I think people should go really deep when they’re becoming a master at what they’re trying to do. You know, become unbalanced for a while, spending insane amounts of time. But it’s been interesting, one of the fun things I’ve been thinking about. My dad came to town last weekend as well, which is awesome. I was thinking about business as a whole, it’s such a weird I don’t know, playground is the word that pops in my head, I don’t know if that’s the right word. It’s this weird playground where you go to school, and there’s all these different types of kids. There’s the athletes over here, then there’s the people that are in band, and then there’s the drama kids, and then there’s the skaters, and then there’s…..there’s all these different groups at the playground. When you typically go out there, you go and play with the people that fit in your mold. So I go play with the athletes. We play basketball, football. Competing against each other, trying to win. That’s what drove us at recess, but I’m guessing the other groups probably didn’t do that. They were, I don’t know what the other groups were doing. But I’m assuming, because we would play games with all the kids, but as I got older, I focused on wrestling and that became my thing and it was a deep passion of how do I become the best. At first I wanted to be the best in the state. After I was State Champ I was like, I want to be best in the country. And my senior year of high school I took second place in the country. Then I was like, I want to be the best in college, in the country. And I never hit that goal. I guess technically I didn’t hit the best in the country in high school either, I almost, I was two points away from that. College I was like, I want to be an all American, I want to be a national champ, and I didn’t get those goals, but I always knew that’s the person I have to beat. I was aware of them, I looked at them and I watched their matches and I studied them and looked what they were doing and I understood them. I understood their moves and what drove them so that I could beat them. And I was always aware of the people I had to beat. And that was just like, as an athlete, how I viewed the world and business, not business but things. I mean, for almost two decades of my life, that’s what it was. Here’s where I’m at, who’s above me, I gotta find those people, figure them out, and beat them. And that’s what I understood. And I always assume that that’s how everybody thought. But I guess, back at the playground, I’m guessing the band kids didn’t do that. They hung out and played music together, they had a good time. The drama kids, they made plays together and had a good time. And then the skaters, they skated. You know, I don’t know all the different cliques and stuff, but everybody did their thing. I always assumed that everyone thought the way that I did. Because that was the only world I knew. And it’s been interesting as I’ve come into business, because for me business was the next sport. I got into business, I mean I was learning about it in college when I was wrestling. My senior year, I didn’t hit my goals. I fell short, and in fact I didn’t even qualify for the national tournament, which destroyed me. And it would have destroyed me if I didn’t have the next thing. For me, business I was dabbling in and that became my next sport. It was like, here’s the sport, I got to figure out. And it’s interesting, the concepts of funnel hacking and the stuff that I share with people, you know how I always talk about I look at people successful and I model them, and I did, but it was different from that. For me it was a sport, I came in and this is the….I’m on a new playground looking around. Who are the kids that are winning? And the people I saw at the time were Armand Morin, Alex Mandossian, Mark Joyner, David Frey, these are all the guys I saw who were successful. So for me it was like, okay what are those guys doing? It was just like wrestling. I would look at them, scout them, watch them, study and learn and figure out what makes them tick. And then when I understand that, then I go and compete against them. In wrestling I have a match, and someday I’m going to come face to face, we’re going to walk out on the mat under the lights. I’m going to put my shoes on and it’s going to be me and them and that’s it. And if I haven’t done my homework, I’m going to look like an idiot. But in business it was weird because I would study these guys and try to figure out how to compete with them and be successful like they were and that was my whole thing, and I was racing towards that. But what’s weird in business, we never got that moment where we step on the mat and shake hands and go and find out who prepared more. It was weird, I became friends with people and our businesses were together and I learned this cooperation stuff that I’m guessing they probably taught at the playground with the kids in the band, and the kids, the other groups that all played together. For business it was fun because I collaborated and I had that, but in my mind, I don’t know about you, but I always had from day one….I remember actually, I don’t know if I’ve ever publicly said this out loud, but for me, I’ve always been very aware of where I visualize myself in the totem pole in my market, where are people at? Where up and down, that’s just how my brain works. And when I pass somebody, I’m aware of that. And when I know who’s ahead of me, I’m aware of that. When I know that, I study those people, I figure them out and I try to beat them. That’s just how I’m wired. It’s been interesting, as I’ve gotten into, as our business has been growing, I would say in our market, I don’t think there’s any businesses that are really bigger than us right now. Outside of a couple of companies that have taken on venture capitalists. They’ve got millions of dollars dumped into them, which is the equivalent of steroids. Honestly, in sports that cheating, but business it’s like, “Aww yes, someone gave us 14 million dollars, now we can cheat.” It’s just ridiculous. For me, I’m looking out and we’ve got these dudes that got steroids, they’re cheating, but I got to compete against the, but I’m very aware. In my mind it’s very clear, the companies I’m going after. And it shouldn’t be too hard for you guys that follow me to know, because we make fun of them a lot. But I’m aware of it, I study and figure out what they’re doing right and wrong, what the weaknesses are and then we’re attacking them. It’s been interesting because as I’ve been doing that, the kids at the playground who grew up in band class, and that grew up in drama and as skaters and all these other things, they’re not used to it. And those are the guys I’m competing against. And it’s interesting because they don’t handle the heat well. We got in a…… For me this is a sport. Business is nothing but a sport for me. It’s like, who do I need to beat? We’re going and attacking and we’re going to beat them. Otherwise, what’s the point of this whole thing? Yes, we’re helping people and that part is amazing on this journey. But there’s not, that’s who I need to beat, what’s the point of it? It’s hard for me otherwise. Anyway, someone that I kind of ruffled their feathers, I actually thought through this podcast, interestingly enough. But they messaged me and kind of told me off, because they didn’t like what I’m doing. Because I’m aggressive and I’m not playing like they’re used to playing. What they told me, they said my dad taught me never to burn bridges. And I didn’t send this back, but I wanted to. I thought, that’s interesting because my dad taught me how to win and that’s all that matters to me, is winning. Anyway, I told that story at the FHAT event, and people thought I was pretty, everyone was laughing. But that’s how I feel. I’m very aware of who I am going after. And I don’t publicly. In fact, Dan Usher is here making some videos for us and I was showing the offer we’re creating, there’s one other person who’s had more success in this, I’m not going to say their name. But there’s one person who’s had more success than me in this field where this book is. And I was showing Dan those videos and I was like, “That’s who I’m going against. That’s who I’m competing against. That’s who we have to beat.” He’s like, “I thought you guys were friends.” And I’m like, “We are friends, but it doesn’t matter.” I was friends with people on the wrestling mat, but when it comes to sports I have to win. I’m going after them. I’m not sitting around and trying to be nice. My goal is to win. Flat out. And I want to make sure that everybody understands that. What’s cool, is during this process I’m making friends and all these kinds of things, but it’s a sport for me. Very clear cut. This is a sport. And I have people I’m competing against and I’m going to win. And it’s interesting, because these other people aren’t used to that, and they are used to that, they’ve never been under the lights, with your shoes tied up and it’s you and them and no one else going head to head. And I am, I’m used to it. I love it, I thrive off it. I need it, I desire it. I crave for that. So it makes this game interesting because the way that people are beating us right now is through the most part, venture capitalists, steroids. So it just drives me more. Yes, okay. You’re going to cheat with steroids, that’s fine. I’m still going to win, I’m going to take you down and we’re going to choke you out and we’re going to turn you to your back and you’re going to get pinned. And that’s how I view business. I just want, I don’t know, I want to instill that into you guys. A lot of you guys out there were athletes, you were the kids on the playground who went through that and experienced it, and that’s your drive. For some of you guys it’s not. You have to understand when you step in the business world, that’s who you’re playing against. You’re playing against athletes. People who that’s their goal. So when I come, when you come into your business and look at your market, you need to be fully aware. Where do you sit on the totem pole? Are you JV or Varsity? First team or second team? Where in the state or country? Because if you’re not aware of that, how do you win if you don’t know who you’re playing against? Somebody told me the other day, after the FHAT event, “One thing I discovered after being around you for the last three days is how aware you are of all the competitors in your market.” And I thought it was interesting, because I am very, very aware. I know what they’re all doing. I’m watching them. And the things that I like, we use. And the things we don’t, we counter attack against them. You’ll see more and more of that throughout this year as we are aggressively going after our competitors and we’re going to surpass them through raw talent and skill instead of venture capitalists cash, which is amazing. You know, I wrestled kids that were on steroids before and it’s interesting, they come out and have big muscles. They huff and puff and usually the first 30 seconds to a minute they are really strong, but what I’ve found with the big dudes on steroids, when you choke them, you snap their head down and block the blood, there’s a carotid artery in their neck, if you squeeze that and block the blood to their carotid artery, instantly in the second they go down. Their muscles become weak and they become soft like jelly. And the stronger they were, the weaker they become. That’s what I’ve found. Not that you guys care, but when I wrestled big people. I count out muscles first, and if I can’t take them down, I have to get their head below me and do a front headlock; we’re going for a choke, cut the blood off from the brain, not long term but just for a second or two. But as soon as you do that, all your muscles lose energy, they stop, you fall and then we attack and we win. It’s similar. Anyway, that’s just….there’s some…what’s the book, The Art of War? This is the Art of War by Russell Brunson. That’s the strategy, how it works. We’ve talked before in a podcast, how you know when your opponents break. When you’re out there wrestling someone, you push them and you feel, physically feel them break. Their energy stops, their posture, their whole body stops. That’s when you attack harder and faster and bigger, that’s how you beat people that are bigger and stronger than you. That’s what happening and I hope you guys are enjoying watching it. I’m having so much fun competing. I don’t know about you but I love seeing the underdogs win. I love seeing the dude who’s got better technique beat out the guy on steroids, every single time. I’m calling my shot, that’s the plan, that’s what’s happening. I hope you guys do the same thing. Become aware of who your competitors are. You don’t have to be jerks about it, I’m probably too jerky sometimes, I apologize for that in advance. But be aware of it and understand that, and run this like a sport. If you do that, that’s how you’re going to win. Because this playground, nobody cares. Nobody cares, I grew up in band, I grew up in drama, I grew up in whatever. Okay, well you’re still competing against the athletes. And if the athletes want to win, they’re going to win. So be very aware of that, going into it. When you’re inside of it, start shifting your mindset to understand that and it’ll become fun. It becomes a game, becomes a sport. I always tell people, this is one of the greatest sports ever. It’s exciting. That’s all I got for tonight. With that said, I’m done. It’s freezing cold out here, I’m going to go inside and get warm. And for those of you guys going to Funnel Hacking Live in a week, I will see you soon. I cannot wait. Appreciate you all, and I will talk to you soon.

american art business marketing war honestly flat competing technically boise jv russell brunson aww funnel hacking live alex mandossian mark joyner armand morin david frey fhat

The Strangest Secret

Play Episode Listen Later Feb 2, 2017 12:45

My cliffnotes from Earl Nightengale's speech, The Strangest Secret. On this episode Russell talks about the book, The Strangest Secret by Earl Nightengale. He goes into detail what the book is about and what it means to him. Here are some of the strange things you will hear in this episode: Why the opposite of courage isn't cowardice, it's conformity. Why conformity has caused the majority of the population to not be financially independent. And how we become what we think about. So listen below to find out what the Strangest Secret is and why. ---Transcript--- Hey everyone, this is Russell. Welcome to Marketing Behind Your Desk. My commute from my house to my office is like 10 seconds now so I don't know how to keep Marketing In Your Car, we may have to change the title or something. But I'm here and I've got something cool for you guys. So when we moved from the office, we moved our books all onto one really cool bookshelf. As I was putting up all the books I was like, “I want to read this book and this book.” So as I've been coming in I've been grabbing different books. So today I grabbed, The Strangest Secret by Earl Nightengale. And I don't know if you guys have ever heard of this book but it's the beginning, the foundation of the personal development industry. I'm pretty sure he wrote this book, I think it was a record back in the day, and then that's what sprouted out all personal development. So it's kind of like the beginning. I just heard a beep in the office, do you think it's the fire alarm. Oh crap, good thing Steven is packing heat, my body guards here packing heat. He's literally on his elbows crawling out to go kill somebody and protect us from imminent danger and doom. Anyway, while he's trying to kill these people I'm going to give you guys a message about the Strangest Secret. First off, if you haven't read this, the book is like 15 pages, so you can read it in a very short period of time or you can try to find the record. I wonder if I can find the record on Ebay, that'd be cool. Anyway, in this book he's talking about the fact that….well he's talking about, and this is written way back in the day, this is a long time ago. But he's talking about how if you look at people that are over 65 that at the time, there were 14 million people. Of that 14 million, 13 million were broke and relying on other people. He said it's amazing that by the time that you're seven you learn how to read, you can make a living by the time you're 25, but the majority of people by the age of 65 had not learned to be financially independent. That's crazy, how is that not happening? And then he talked about what's the definition of success? And he said the definition of success is not that you achieve something, but the definition is the pursuit of that. So the pursuit of something is success. So it says the only man who succeeds is the man who is progressing, realizing a worthy ideal. So if you're pursuing something, that's the definition of success. It's not so much that you have it, it's that you're going forward. I should almost just read you guys the whole book, it'd only take 15 minutes. Probably less than that actually. But I don't want to spoil the surprise. I want you guys to go and find it on Ebay or Amazon or whatever and get it. It'll be worth it. Anyway, he's talking about, the next chapter is all about goals. He says, the key here is goals, setting goals and moving towards those goals. He talked about how if you take a boat with the crew and captain and they say, this is where we're going, 99.99% of the time, they get there. If you took a boat, took the crew off and the captain and just set it on the harbor and pushed it out, 0% of the time, would it ever get there. Yet, that's how most people function their life. They wake up and they're walking and stumbling and things like that. One thing, I don't know if I can find it real quick in here. He said, it was super cool….This is what he said, that society was not set up to keep people from winning. Society was set up to keep people from losing. It's like, if you look at the American society it doesn't really care if people are winning or whatever, it's trying to set it up so people don't lose. So it becomes super simple. It's easy to get a job. It's easy to make enough money to survive. And he says why do people not succeed? The reason why people don't succeed is because they conform. The conforming is the opposite of success, which is so interesting. So it's not, I wonder if I can find the quote right here where he said it? “The opposite of courage in our society is not cowardice, a lot of people think that the opposite of being encouraging and going forward is being a coward. No, it's not. The opposite of courage in our society is not cowardice, its conformity.” So it's conforming to the world around us. Conforming to that and then, he said, the government, the world way it's structured is to protect people from failing, that's why everything is so easy. Because of that we have to conform to do that. So then 99% of the population conforms. People get jobs so they cannot fail, so they can get a steady paycheck or whatever that means. It's not just for money, but for anything in life. I think about wrestling, let's say you're doing sports. It's way easier to kind of go through the motions than it is to try and win. So there's conforming and doing the normal whatever anyone is doing is the lowest thing. Anyway, it's hard to tell a book that you just barely read. Anyway, it kind of goes on from there. Success and goals and he said this is the key to success. The key to success, we become what we think about. Let me say that again, we become what we think about. And then he goes through and starts talking about all these different quotes from different people. Ralph Waldo Emerson, “A man is what he thinks about all day long.” William James “A great discovery of my generation is that human beings can alter their life by altering the attitudes of their mind.” He's got quote after quote after quote all these people. Shakespeare, “Our doubts are traitors that make us lose the good we oft win by fearing to attempt.” On and on. All these things come down to, we are what we think about all day long. And that is the Strangest Secret. That's kind of the key. So at the very end it says, “We become what we think about. That is the strangest secret in the world. Now why do I say it's strange and why do I say it's a secret? Actually it isn't a secret at all, it the first..” there's a big word that not in our vocabulary now a days, “ the first ‘something' by some of the earliest wise men and it appears again and again throughout the bible, but every few people who have learned it, understand it and that's why it's a secret and for some equally strange reason, it virtually remains a secret.” So kind of the message of this book and hopefully this podcast for today, is a couple of things. First off, it's what are you thinking about? What's the goal? What's the thing you're driving towards every single day? And if you don't have that you're just like the boat that's wandering and going to crash. And the second part of this is understanding that just conforming to the standard is the reason why the majority of the population by the time they're 65 have not learned financial independence. 65 years is not how long, it shouldn't take that long to learn and master financial independence. You should learn that earlier in life, but because it's easier just to conform and just to slip back to doing the status quo. And just doing what it takes to not lose, which is what our whole society is built upon. Most people go that way. So for you guys here listening to this podcast, I know that's not what any of you guys want. So it comes back down to setting a goal. What do you want? Where are you going? Having a very clear path and thinking about it, visualizing and figuring out how to get there. If you, man, low and behold you get there. Like I said, it's weird that 99.99% of the boats that set a destination get there, same with airplanes. There's a tiny fraction that crash and burn, but mostly if they've got a direction and a destination they're going, they get there. And I think it's the same thing for you guys, if you've got that. What's your destination? Where are you going? If you've got that and you're thinking about it and it becomes the thing you're looking for, you'll get there. And it's not that hard, you just gotta think about it and then work to make that thing become a reality. So that's what I got for today you guys. The Strangest Secret by Earl Nightengale, I think they said that this where the secret, the movie The Secret, came from. Which, that movie is a little cheesy, not going to lie. Conceptually it's pretty cool. But then it's like, I just remember the one scene when the guys like, “Yeah, I thought about, I wanted a coffee and someone brought me some coffee.” That's not what this is talking about, that's stupid. This is talking about what do I want in my life? And I want to be able to see it visually and then I go and chase it. For me, I remember when I got started in this business, 13, 14 years ago now, I saw people ahead of me. For me, my first mentors were like, Armand Morin and John Reese, Marlon Sanders, Jonathon Mizel. These are the guys that I saw initially and I saw what they were doing and I was like, that's what I want. I need that. I gotta figure that out. And it wasn't easy. Conformity is easy. And it's not what they say. I mean it's not easy, but it's worth it. That's definitely the thing. Same thing, that was my goal. So I started looking what Armand was doing. I was modeling him. If you look at my first 3 or 4 sites, they were identical to Armand's. I funnel hacked him as close as humanly possible. My sites, Armand always had a picture of his head on the header, so I always had a picture of my head on the header. I just modeled him identical because it was Armand. That's who I wanted to be like. I had a vision and that's where I was going. And then at my very first big seminar, that's the first time I saw people speak and sell from stage and I was like, “holy crap.” I remember seeing this dude get on stage and he does his pitch and people run to the back of the room and I was doing the math, he made 50 thousand dollars in 90 minutes. I saw the next guy and the next guy. They did 130 thousand dollars in sales. Thing after thing after thing. I was like, “I don't know how to speak. I'm scared to death of people and getting on stage. But that thing, that skill, I gotta learn that.” So that became the destination. For the next three years of my life I learned how to speak and sell from stage. It was hard. It was not easy. It was embarrassing. The first ten or fifteen times I got on stage I did my pitch and nobody would move. That's humiliating. It sucked, it was so embarrassing. But I knew where I was going, so I'm like, “I gotta get there because that skill, if I can get that skill, holy crap that'd be cool.” So I stood up in front of 100 people, 500 people, 600 people and I did the thing. And then I crashed and burned. I was so embarrassed. I remember, I think I told you this before. The first time I was so embarrassed because usually when you speak all the other speakers that are selling from the stage will be like, “Hey, how did you do? What were your numbers? How many did you close?” So I did my pitch and nobody bought. It was like the walk of shame to the back of the room. Everyone was waiting, just not running to the back and buying. I was so embarrassed and I didn't want to talk to the other speakers, the promoter, the other attendees, I was humiliated. So I went to my room and I still remember, I had never before rented a movie on TV in a hotel room before, so I went to the movie section and I started movies. And I watched movies for 3 days. Every movie that was there that I felt comfortable watching, I watched. I remember ordering coconut shrimp and Haagan Dazs ice cream every hour on the hour. I was like, “I'm not going anywhere. I'm not leaving this place. I want to eat.” Because it was so humiliating. But I knew where I wanted to go. I knew the destiny. I gotta figure this thing out because people are doing it and they can't be that much smarter than me. I'm sure they're more talented than me, but they can't be that much smarter than me. I just gotta figure it out. So I kept doing it and doing it and eventually I got to that destination. So for you guys, find the destination, set the goals, think about it all the time, go read the Strangest Secret. It's literally a 5 minute read. It'll take you less time to read than it was to listen to this podcast. That's all I got you guys. With that said, I appreciate you all, have a great day and we'll talk soon.

tv american amazon success secret society shakespeare ebay conformity armand ralph waldo emerson conforming strangest secret conceptually john reese armand morin earl nightengale marlon sanders

The Strangest Secret

Marketing Secrets (2017)

Play Episode Listen Later Feb 2, 2017 12:45

My cliffnotes from Earl Nightengale’s speech, The Strangest Secret. On this episode Russell talks about the book, The Strangest Secret by Earl Nightengale. He goes into detail what the book is about and what it means to him. Here are some of the strange things you will hear in this episode: Why the opposite of courage isn’t cowardice, it’s conformity. Why conformity has caused the majority of the population to not be financially independent. And how we become what we think about. So listen below to find out what the Strangest Secret is and why. ---Transcript--- Hey everyone, this is Russell. Welcome to Marketing Behind Your Desk. My commute from my house to my office is like 10 seconds now so I don’t know how to keep Marketing In Your Car, we may have to change the title or something. But I’m here and I’ve got something cool for you guys. So when we moved from the office, we moved our books all onto one really cool bookshelf. As I was putting up all the books I was like, “I want to read this book and this book.” So as I’ve been coming in I’ve been grabbing different books. So today I grabbed, The Strangest Secret by Earl Nightengale. And I don’t know if you guys have ever heard of this book but it’s the beginning, the foundation of the personal development industry. I’m pretty sure he wrote this book, I think it was a record back in the day, and then that’s what sprouted out all personal development. So it’s kind of like the beginning. I just heard a beep in the office, do you think it’s the fire alarm. Oh crap, good thing Steven is packing heat, my body guards here packing heat. He’s literally on his elbows crawling out to go kill somebody and protect us from imminent danger and doom. Anyway, while he’s trying to kill these people I’m going to give you guys a message about the Strangest Secret. First off, if you haven’t read this, the book is like 15 pages, so you can read it in a very short period of time or you can try to find the record. I wonder if I can find the record on Ebay, that’d be cool. Anyway, in this book he’s talking about the fact that….well he’s talking about, and this is written way back in the day, this is a long time ago. But he’s talking about how if you look at people that are over 65 that at the time, there were 14 million people. Of that 14 million, 13 million were broke and relying on other people. He said it’s amazing that by the time that you’re seven you learn how to read, you can make a living by the time you’re 25, but the majority of people by the age of 65 had not learned to be financially independent. That’s crazy, how is that not happening? And then he talked about what’s the definition of success? And he said the definition of success is not that you achieve something, but the definition is the pursuit of that. So the pursuit of something is success. So it says the only man who succeeds is the man who is progressing, realizing a worthy ideal. So if you’re pursuing something, that’s the definition of success. It’s not so much that you have it, it’s that you’re going forward. I should almost just read you guys the whole book, it’d only take 15 minutes. Probably less than that actually. But I don’t want to spoil the surprise. I want you guys to go and find it on Ebay or Amazon or whatever and get it. It’ll be worth it. Anyway, he’s talking about, the next chapter is all about goals. He says, the key here is goals, setting goals and moving towards those goals. He talked about how if you take a boat with the crew and captain and they say, this is where we’re going, 99.99% of the time, they get there. If you took a boat, took the crew off and the captain and just set it on the harbor and pushed it out, 0% of the time, would it ever get there. Yet, that’s how most people function their life. They wake up and they’re walking and stumbling and things like that. One thing, I don’t know if I can find it real quick in here. He said, it was super cool….This is what he said, that society was not set up to keep people from winning. Society was set up to keep people from losing. It’s like, if you look at the American society it doesn’t really care if people are winning or whatever, it’s trying to set it up so people don’t lose. So it becomes super simple. It’s easy to get a job. It’s easy to make enough money to survive. And he says why do people not succeed? The reason why people don’t succeed is because they conform. The conforming is the opposite of success, which is so interesting. So it’s not, I wonder if I can find the quote right here where he said it? “The opposite of courage in our society is not cowardice, a lot of people think that the opposite of being encouraging and going forward is being a coward. No, it’s not. The opposite of courage in our society is not cowardice, its conformity.” So it’s conforming to the world around us. Conforming to that and then, he said, the government, the world way it’s structured is to protect people from failing, that’s why everything is so easy. Because of that we have to conform to do that. So then 99% of the population conforms. People get jobs so they cannot fail, so they can get a steady paycheck or whatever that means. It’s not just for money, but for anything in life. I think about wrestling, let’s say you’re doing sports. It’s way easier to kind of go through the motions than it is to try and win. So there’s conforming and doing the normal whatever anyone is doing is the lowest thing. Anyway, it’s hard to tell a book that you just barely read. Anyway, it kind of goes on from there. Success and goals and he said this is the key to success. The key to success, we become what we think about. Let me say that again, we become what we think about. And then he goes through and starts talking about all these different quotes from different people. Ralph Waldo Emerson, “A man is what he thinks about all day long.” William James “A great discovery of my generation is that human beings can alter their life by altering the attitudes of their mind.” He’s got quote after quote after quote all these people. Shakespeare, “Our doubts are traitors that make us lose the good we oft win by fearing to attempt.” On and on. All these things come down to, we are what we think about all day long. And that is the Strangest Secret. That’s kind of the key. So at the very end it says, “We become what we think about. That is the strangest secret in the world. Now why do I say it’s strange and why do I say it’s a secret? Actually it isn’t a secret at all, it the first..” there’s a big word that not in our vocabulary now a days, “ the first ‘something’ by some of the earliest wise men and it appears again and again throughout the bible, but every few people who have learned it, understand it and that’s why it’s a secret and for some equally strange reason, it virtually remains a secret.” So kind of the message of this book and hopefully this podcast for today, is a couple of things. First off, it’s what are you thinking about? What’s the goal? What’s the thing you’re driving towards every single day? And if you don’t have that you’re just like the boat that’s wandering and going to crash. And the second part of this is understanding that just conforming to the standard is the reason why the majority of the population by the time they’re 65 have not learned financial independence. 65 years is not how long, it shouldn’t take that long to learn and master financial independence. You should learn that earlier in life, but because it’s easier just to conform and just to slip back to doing the status quo. And just doing what it takes to not lose, which is what our whole society is built upon. Most people go that way. So for you guys here listening to this podcast, I know that’s not what any of you guys want. So it comes back down to setting a goal. What do you want? Where are you going? Having a very clear path and thinking about it, visualizing and figuring out how to get there. If you, man, low and behold you get there. Like I said, it’s weird that 99.99% of the boats that set a destination get there, same with airplanes. There’s a tiny fraction that crash and burn, but mostly if they’ve got a direction and a destination they’re going, they get there. And I think it’s the same thing for you guys, if you’ve got that. What’s your destination? Where are you going? If you’ve got that and you’re thinking about it and it becomes the thing you’re looking for, you’ll get there. And it’s not that hard, you just gotta think about it and then work to make that thing become a reality. So that’s what I got for today you guys. The Strangest Secret by Earl Nightengale, I think they said that this where the secret, the movie The Secret, came from. Which, that movie is a little cheesy, not going to lie. Conceptually it’s pretty cool. But then it’s like, I just remember the one scene when the guys like, “Yeah, I thought about, I wanted a coffee and someone brought me some coffee.” That’s not what this is talking about, that’s stupid. This is talking about what do I want in my life? And I want to be able to see it visually and then I go and chase it. For me, I remember when I got started in this business, 13, 14 years ago now, I saw people ahead of me. For me, my first mentors were like, Armand Morin and John Reese, Marlon Sanders, Jonathon Mizel. These are the guys that I saw initially and I saw what they were doing and I was like, that’s what I want. I need that. I gotta figure that out. And it wasn’t easy. Conformity is easy. And it’s not what they say. I mean it’s not easy, but it’s worth it. That’s definitely the thing. Same thing, that was my goal. So I started looking what Armand was doing. I was modeling him. If you look at my first 3 or 4 sites, they were identical to Armand’s. I funnel hacked him as close as humanly possible. My sites, Armand always had a picture of his head on the header, so I always had a picture of my head on the header. I just modeled him identical because it was Armand. That’s who I wanted to be like. I had a vision and that’s where I was going. And then at my very first big seminar, that’s the first time I saw people speak and sell from stage and I was like, “holy crap.” I remember seeing this dude get on stage and he does his pitch and people run to the back of the room and I was doing the math, he made 50 thousand dollars in 90 minutes. I saw the next guy and the next guy. They did 130 thousand dollars in sales. Thing after thing after thing. I was like, “I don’t know how to speak. I’m scared to death of people and getting on stage. But that thing, that skill, I gotta learn that.” So that became the destination. For the next three years of my life I learned how to speak and sell from stage. It was hard. It was not easy. It was embarrassing. The first ten or fifteen times I got on stage I did my pitch and nobody would move. That’s humiliating. It sucked, it was so embarrassing. But I knew where I was going, so I’m like, “I gotta get there because that skill, if I can get that skill, holy crap that’d be cool.” So I stood up in front of 100 people, 500 people, 600 people and I did the thing. And then I crashed and burned. I was so embarrassed. I remember, I think I told you this before. The first time I was so embarrassed because usually when you speak all the other speakers that are selling from the stage will be like, “Hey, how did you do? What were your numbers? How many did you close?” So I did my pitch and nobody bought. It was like the walk of shame to the back of the room. Everyone was waiting, just not running to the back and buying. I was so embarrassed and I didn’t want to talk to the other speakers, the promoter, the other attendees, I was humiliated. So I went to my room and I still remember, I had never before rented a movie on TV in a hotel room before, so I went to the movie section and I started movies. And I watched movies for 3 days. Every movie that was there that I felt comfortable watching, I watched. I remember ordering coconut shrimp and Haagan Dazs ice cream every hour on the hour. I was like, “I’m not going anywhere. I’m not leaving this place. I want to eat.” Because it was so humiliating. But I knew where I wanted to go. I knew the destiny. I gotta figure this thing out because people are doing it and they can’t be that much smarter than me. I’m sure they’re more talented than me, but they can’t be that much smarter than me. I just gotta figure it out. So I kept doing it and doing it and eventually I got to that destination. So for you guys, find the destination, set the goals, think about it all the time, go read the Strangest Secret. It’s literally a 5 minute read. It’ll take you less time to read than it was to listen to this podcast. That’s all I got you guys. With that said, I appreciate you all, have a great day and we’ll talk soon.

tv american amazon success secret society shakespeare ebay conformity armand ralph waldo emerson conforming strangest secret conceptually john reese armand morin earl nightengale marlon sanders

Funnel Confessions

Fearless And Healthy Podcast|Holistic Health|Success Habits|Lifestyle

Play Episode Listen Later Jan 11, 2017 17:30

A quick glimpse behind the scenes of what I'm really doing to build and launch my funnels. On this episode Russell talks about being the contractor of your business and finding awesome people to do the work you need to get done. He also talks about failing and why you should expect to fail many times before you find something that works. Here are some of the informative things you will hear in today's episode: How Russell realized that his role in his company is similar to that of the contractor building his new office. Why on average it takes 12 failures before millionaires are successful and it's not based on luck. And what the concept “You're just one funnel away” really means. So listen below to find out why finding good people and failing is actually really important in building a successful business. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome back to Marketing In Your Car. Sorry, I just get excited. Anyway, it's crazy here. We've had 5 snow days in a row, but today the kids finally, finally got to go back to school, which is nice. But everything is soaking wet. It's been raining and flooding. Our house flooded. We have a lot of damage. So that's kind of a nightmare. But the good news is we just went to the new office and it's getting close to done. We're about two weeks away from moving into it, which is the most exciting thing in the world. And as we're sitting here in the office, and I thought about it last night. Last night I finished, I finished! What? I finished the Expert Secrets book. At least this round of it. This is the most painful round of edits thought. It took a lot of time. I have one more round of edits after this, but it'll go away faster. So I'm pretty much, for all intents and purposes done with the Expert Secrets book, I'm so proud of it. The crazy thing is it's almost, its within like 100 words of the Dotcom Secrets book, which is weird. That was not planned, but it's kind of cool too. So when I got done with that it was 1 in the morning, so I started looking at all the cool projects we have. We use Trello, some of you guys know. James Friel got us set up on Trello, so I was thinking of the projects. So I sat down and I'm like, “Who are all the people involved in getting this project done? What are all the talks?” So I sat down last night and just busted out a whole bunch of Trello cards. Assigning people, getting them doing what they're supposed to be doing. All the pieces. Then it was done and I went to bed and passed out and it was awesome. Anyway, I was thinking about that versus how some of you are running your business and I want to just liken this also to the new office. I'm in a new office and the contractor dude is there, and he's kind of showing us everything and what's interesting as I look at this, is that the contractor didn't actually do anything really. If you think about it, right? He was sitting there and he got paid by me, I think, I don't know how much contractors take, 10, 20, 30% or whatever, they get paid a bunch of money. So we pay him and he's like, “Cool.” So then he goes and is like, “Alright, we need a designer.” And hires a designer. And he's like “Oh, we need someone to do this part.” And he hires someone. And all the contractor's really good at doing is just knowing what are all the pieces that need to go into launching, or to completing and building, and then hopefully he's put in time to find really good sub-contractors to do each of those pieces. And that's it. And he gets paid the lion's share of the project. And all he's doing is he's just figured out what are all the pieces that go into building an office, or house or whatever the project is. And then who are all the people I need to hire to do those pieces. I was thinking about that, for me with our funnels and stuff, that's all it is. Because I've done it so many times, I've done this now I think I'm on my thirteenth year or so of this business. Some people are funny, “How come all the things you do are successful.” The reason why is because I built up a really good team of people over the last 12 years. I look at myself almost like the contractor in my business. I know all the pieces that go into us successfully launching something. I don't have to rethink that, I just know it. It's second nature now because I've done it so many times. There was a time and a season of my life where we were literally launching something at least once a month and if that once a month thing would fail, we would do one every single week until one didn't fail because that's how we had to pay payroll. It was a nightmare, but we launched things all the time. Because of that, I know the process. I know that to get something launched here all the things. I know everything inside of my head. And because I've been doing it so long, every single time I'm finding, initially it was me doing everything. But then I realized I'm not very good at design, so I hired a designer. Then I realized this and I hired…..I probably hired a hundred designers in the last 12 years. Now I know 3 or 4 that I really liked and I now I just work with those 3 or 4 people. I probably hired a hundred website builders. I hired a hundred programmers, probably a thousand programmers. I've done all these things over the years, and from that I've got my hands full of 4 or 5 favorites. So when I know I have a project done, I know Rob's going to do this, so and so's going to do this, boom, boom, boom. I task the whole thing out and everyone starts working on it. And what's cool for me, as the contractor, this isn't true in all cases, but in the building, the people can't frame the building until the person is finished doing the foundation. There's things that have to go in order. With what we do in our business, most people can do their thing independent of everyone else. The video guy can do videos independent of everyone else. The designers can do that. The copywriters, everyone do the thing indepently. The goal is getting everyone to start on all the pieces as soon as humanly possible. Everyone is doing the pieces and they start coming in and then the last step, which for me as a person is my favorite part, so I do it now. But I could have outsourced the part. For me it's like, here's all the pieces now, these are all the things I needed to get this funnel done, now I just need to plug them all in. Because of Clickfunnels, I just plug them in. And obviously I work with Steven Larsen on my team. We plug all the pieces in and it's ready to launch. But if you look at all the projects I have, what's interesting is I've got the next probably 10 funnels completely done. Front end project is done, everything is done. I just have to, all the assets are sitting in Trello boards finished just waiting for me to say, “Okay, I'm ready to launch this one.” Then I login, spend a day and plug all the pieces in and boom it's ready to go. In fact, yesterday we were working on the Funnel University Newsletter, if you're not a member of Funnel University yet, by the way, you're insane. Go to funnelu.com. Anyway, we were…. I got a……are you kidding me? Road closure. Dangit. There's some huge pot holes up here. Okay, so now I'm on a road closure and I'm going through a neighborhood and I have no idea. Dang, I'm really bad at these kind of things. I'm so bad at directions. I'm just going to follow the headlights in front of me and pray they're going the same direction I'm going. Anyway, where did I leave off? So yesterday we were doing January's Funnel University Newsletter and in the newsletter I was showing the Marketing In Your Car funnel, which we reacently launched and you have all seen. The strategy behind it, the marketing in your car funnel was a couple of reasons. One was to get you guys all indoctrinated listening to Marketinginyourcar.com every single day. That was number one, number two is to get more subscribers. Number three, this was actually our core reason, is I'm trying to get people to join Funnel University. You probably saw that in the upsell sequence. Yesterday in the newsletter I was showing how basically if you look at probably the next dozen funnels we roll out, they will be new, cool front ends to help build our cult-ture and get people excited about Clickfunnels. So different swag things, different cool things, but then the upsell sequence is all pushing, the upsell sequence is identical, it does not change. So I literally in 40 minutes, and I record the whole process, all the Funnel U. Members will be able to see it inside the new forum we're setting up for you guys. I took the Marketing In Your Car funnel and cloned it. I already had the video done, I already had the graphics. Everything was already done weeks ago, months ago actually. I just drag and drop, boom, boom, in 40 minutes the new funnel is ready to launch and it was done. It came because I knew, whatever, 6 months ago, that I wanted to do a project called Funnel Graffiti. I knew, in fact, it's been almost a year, because we gave out funnel Graffiti at the last Funnel Hacking Live event, so it's been a year. So then we filmed the video this summer. But I tasked all this stuff out a long time ago, so it's all sitting there done and as soon as I'm ready to launch it, it was done. So it took 45 minutes to launch this funnel because I had all these things done. So that's the powers, if all of us as marketers start looking more at our business as we're contractors as opposed to the actual sub-contractor working, and you can sub-contract out to yourself, especially the stuff you like to do, I'm guessing if you're like me, you like building stuff in Clickfunnels, so sub-contract that out to you or a certified partner or whatever. But look at yourself more as a contractor, and become a master at understanding what are all the pieces that go into launching a funnel. And the funny thing is that the only way to know all the pieces that go into launching a funnel, is by launching a funnel. In fact, I try to get this through people's minds all the time. Because everyone thinks their first funnel is going to be a winner, right. So they create this funnel and go through all the pain and heartache and headache that go through making your first funnel. And there's a lot. You have to figure out how to write copy, to edit pages, and images and videos and orders and products. There's so much crap that goes into your first one and then it's horrible. And most of the time your first one will fail, you will not make any money. In fact, most of the time you will lose money. It'll be a bucket of money with a hole in the bottom and the cash will be pouring out of it. But you have to be okay with that because the only way for you to learn every single step in the process, for you, is to do it once. Always tell people that the first funnel, you're going to spend so much time and effort, and it might fail. In fact, you're probably going to fail but you gotta be okay with that. Because it's not about you launching this funnel and making a bunch of money, its about you as a new contractor, a new funnel builder learning a new process, all the pieces that go into that. Because after you do it once you're like, “Dang, well now I know I need this and this. I hired these people, this guy sucked and this one was awesome. I'm not going to hire him again, I'm going to hire a new person.” And you keep doing that over and over again and eventually after you launch three, four, five, ten, twenty, thirty funnels, whatever that is, you will have your dream team of people that are working with you. You will know exactly who to go to every single time. And if you fast forward six months to a year from now, you're going to be in the same situation I am. I don't fail anymore because I know our team. I know what our market wants. I know who is going to do each piece of it, so I can quickly create something and just have it work really, really quickly. For you guys that's the goal. I had two interviews yesterday from people that were asking about the whole “You're just one funnel away” concept, that's the theme of this year's Funnel Hacking Live event. And I wanted, during those interviews I explained, “Look, you're just one funnel away, you don't know which funnel that is. I wish I could show you guys the landscape of failed funnels that I've had in my 12 years in this business.” I've got more failed funnels that I could show you, than I guarantee most of you guys have ever even dreamt of attempting. But because of that, that's how I built my team. How I figured out what didn't work. I've mastered the process. All the pieces that go in there like the back of my hand. I don't have to think anymore, it just happens. So today, excuse me, last night I was like, “here's the project, here are all the pieces.” I tasked them all out and now everyone's working on them. I'm not sure when we'll launch that project, but I do know that the second I'm ready for it, all the pieces will be there and I don't have to think about it at that point. I'm digging my well before I'm thirsty. I'm getting all the things in place. So think about that you guys. Again, this whole concept, “You're one funnel away” Is so powerful. You don't know which funnel it's gonna be. You've gotta keep building, walking, trying, failing, moving forward. A really cool, I might have shared this with you guys before so forgive me if I have, but it's worth repeating. Probably almost ten years ago now, maybe even more, I got this Jay Abraham course and I was listening to it. And one of the speakers was Brian Tracey. I had never heard Brian Tracey speak before and he was on stage, and it was just, I loved what he was saying. I remember what he talked about; he said that one day he was watching this TV show with a bunch of millionaires. It was like a news talk show or whatever. There's like twelve millionaires on stage and they were interviewing them and asking a bunch of questions. And the host asks a question, “How many times did you guys have to fail on average before you had success?” and they didn't know off the top of their heads, so they cut to commercial. During the commercial break they did all the math and figured it out. They came back, and this panel of people, they said that they figured on average, they'd each failed about 12 times before they had success. Brian Tracey said something interesting, he said, “Do you think that they just tried something and failed, tried something and failed. And on average the 12th time they got lucky and it finally worked? Or do you think that the first time they did it, they didn't have the resources or the connections, or people, or idea or whatever, but they did it and it failed. The second one, they did it and it failed. The third, they did it and it failed. Each time they failed they learned something. And they figured something out and literally by the 12th time, they had failed every way possible.” By the 12th time they knew how this process worked and there was no way they can fail at that point. It's like Thomas Edison, he said when he, every time he failed the light bulb, he was like I figured out a new way to not build a light bulb. He had a thousand ways he tried and didn't work, but he didn't look at those as failures. That way didn't work, that way didn't work. Cool, this way it worked. We gotta look at things that way as well, you guys. So many of us are getting into this like, ”I want a million dollar webinar.” And I'm like, dude that's awesome, but you gotta put in the work man. Let me tell you how many decades of effort. I guess just one. But I mean, for me to be able to do what I do now, we can do a webinar and make half a million bucks, it didn't just come magically. It came on the back of ten years of failing and failing and trying and failing and building a team, and learning and growing and learning and growing and coming to that. Obviously, we've tried to give you guys a lot of short cuts. Perfect Webinar is a short cut. Clickfunnels is a short cut. Honestly, Facebook's a short cut. Facebook's the greatest gift to marketers right now, in the world. And I don't think it will be here forever, but it's here now and it's amazing. All these short cuts, so hopefully you guys don't have to spend ten years, but do know you are going to have to spend some time. And do know you are going to fail, but if you keep it in your mind that you're just one funnel away….I don't know if that funnel is today, tomorrow, a month from now, six months from now, but if you have that in your mind knowing with absolute certainty that one of these funnels is going to be the one, it's going to be the freedom maker for you. You have absolute certainty of it, you keep building, moving forward, pushing, I promise you will hit that. But you have to have absolute certainty that it's going to happen. One of the interviews yesterday, someone asked me, “What was the “why” behind what got you into this thing and why you push yourself so hard?” I said, “When I got started, I was watching these people online who were having success. Back then in was Armand Morin, Alex Mandossian, Marlin Sanders, my mentors. Mark Joyner. All I know is I looked at these guys and I believed them. I believed that what they were doing was making them money and because I saw them doing it, I had 100% absolute certainty that it worked and that I could make it work. I didn't know how, but I was positive that I could and it would. Because of that I didn't stop. Because I had perfect that it was going to work, so I just started running and running and running.” I think a lot of problems that some of us have is that we don't have faith. “I think this can work. I think this can work for me.” And because of that you try and dabble and try and dabble and doing quite go all in, but if you know with absolute certainty that there's no way this is going to fail, it's going to take you a bunch of times, but you know that's it's gonna work. It'll push you through the hard nights, the failures, the funnel flops. But it'll be worth it. I promise you guys it's worth it. It's not only worth it for you and your family, because the money that comes from it is amazing, but it's worth it for the people you are serving with the products and service you are creating. You will touch their lives in a way that doesn't make sense to you now, but when you see it and you see the fruits of that, it's pretty amazing. So I want to leave that with you guys today. I hope that helps. I'm at the office now. I'm going from the new amazing office to the old crappy office. In the old crappy office two more weeks or so, then we're out of here. Appreciate you all, thanks so much for listening. If you enjoyed this podcast, or any of them, please go to iTunes and rate and review us, I'd appreciate that. Please become an affiliate for Marketing In Your Car, free MP3 player, let people know about it because that'd be cool. Thanks you guys. Appreciate you all, have an awesome day. Bye everybody.

tv confessions front honestly funnel dang graffiti thomas edison trello clickfunnels russell brunson assigning jay abraham expert secrets funnel hacking live dotcom secrets alex mandossian brian tracey dangit mark joyner perfect webinar armand morin james friel steven larsen funnel university funnel u

Funnel Confessions

Marketing Secrets (2017)

Play Episode Listen Later Jan 11, 2017 17:30

A quick glimpse behind the scenes of what I’m really doing to build and launch my funnels. On this episode Russell talks about being the contractor of your business and finding awesome people to do the work you need to get done. He also talks about failing and why you should expect to fail many times before you find something that works. Here are some of the informative things you will hear in today’s episode: How Russell realized that his role in his company is similar to that of the contractor building his new office. Why on average it takes 12 failures before millionaires are successful and it’s not based on luck. And what the concept “You’re just one funnel away” really means. So listen below to find out why finding good people and failing is actually really important in building a successful business. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome back to Marketing In Your Car. Sorry, I just get excited. Anyway, it’s crazy here. We’ve had 5 snow days in a row, but today the kids finally, finally got to go back to school, which is nice. But everything is soaking wet. It’s been raining and flooding. Our house flooded. We have a lot of damage. So that’s kind of a nightmare. But the good news is we just went to the new office and it’s getting close to done. We’re about two weeks away from moving into it, which is the most exciting thing in the world. And as we’re sitting here in the office, and I thought about it last night. Last night I finished, I finished! What? I finished the Expert Secrets book. At least this round of it. This is the most painful round of edits thought. It took a lot of time. I have one more round of edits after this, but it’ll go away faster. So I’m pretty much, for all intents and purposes done with the Expert Secrets book, I’m so proud of it. The crazy thing is it’s almost, its within like 100 words of the Dotcom Secrets book, which is weird. That was not planned, but it’s kind of cool too. So when I got done with that it was 1 in the morning, so I started looking at all the cool projects we have. We use Trello, some of you guys know. James Friel got us set up on Trello, so I was thinking of the projects. So I sat down and I’m like, “Who are all the people involved in getting this project done? What are all the talks?” So I sat down last night and just busted out a whole bunch of Trello cards. Assigning people, getting them doing what they’re supposed to be doing. All the pieces. Then it was done and I went to bed and passed out and it was awesome. Anyway, I was thinking about that versus how some of you are running your business and I want to just liken this also to the new office. I’m in a new office and the contractor dude is there, and he’s kind of showing us everything and what’s interesting as I look at this, is that the contractor didn’t actually do anything really. If you think about it, right? He was sitting there and he got paid by me, I think, I don’t know how much contractors take, 10, 20, 30% or whatever, they get paid a bunch of money. So we pay him and he’s like, “Cool.” So then he goes and is like, “Alright, we need a designer.” And hires a designer. And he’s like “Oh, we need someone to do this part.” And he hires someone. And all the contractor’s really good at doing is just knowing what are all the pieces that need to go into launching, or to completing and building, and then hopefully he’s put in time to find really good sub-contractors to do each of those pieces. And that’s it. And he gets paid the lion’s share of the project. And all he’s doing is he’s just figured out what are all the pieces that go into building an office, or house or whatever the project is. And then who are all the people I need to hire to do those pieces. I was thinking about that, for me with our funnels and stuff, that’s all it is. Because I’ve done it so many times, I’ve done this now I think I’m on my thirteenth year or so of this business. Some people are funny, “How come all the things you do are successful.” The reason why is because I built up a really good team of people over the last 12 years. I look at myself almost like the contractor in my business. I know all the pieces that go into us successfully launching something. I don’t have to rethink that, I just know it. It’s second nature now because I’ve done it so many times. There was a time and a season of my life where we were literally launching something at least once a month and if that once a month thing would fail, we would do one every single week until one didn’t fail because that’s how we had to pay payroll. It was a nightmare, but we launched things all the time. Because of that, I know the process. I know that to get something launched here all the things. I know everything inside of my head. And because I’ve been doing it so long, every single time I’m finding, initially it was me doing everything. But then I realized I’m not very good at design, so I hired a designer. Then I realized this and I hired…..I probably hired a hundred designers in the last 12 years. Now I know 3 or 4 that I really liked and I now I just work with those 3 or 4 people. I probably hired a hundred website builders. I hired a hundred programmers, probably a thousand programmers. I’ve done all these things over the years, and from that I’ve got my hands full of 4 or 5 favorites. So when I know I have a project done, I know Rob’s going to do this, so and so’s going to do this, boom, boom, boom. I task the whole thing out and everyone starts working on it. And what’s cool for me, as the contractor, this isn’t true in all cases, but in the building, the people can’t frame the building until the person is finished doing the foundation. There’s things that have to go in order. With what we do in our business, most people can do their thing independent of everyone else. The video guy can do videos independent of everyone else. The designers can do that. The copywriters, everyone do the thing indepently. The goal is getting everyone to start on all the pieces as soon as humanly possible. Everyone is doing the pieces and they start coming in and then the last step, which for me as a person is my favorite part, so I do it now. But I could have outsourced the part. For me it’s like, here’s all the pieces now, these are all the things I needed to get this funnel done, now I just need to plug them all in. Because of Clickfunnels, I just plug them in. And obviously I work with Steven Larsen on my team. We plug all the pieces in and it’s ready to launch. But if you look at all the projects I have, what’s interesting is I’ve got the next probably 10 funnels completely done. Front end project is done, everything is done. I just have to, all the assets are sitting in Trello boards finished just waiting for me to say, “Okay, I’m ready to launch this one.” Then I login, spend a day and plug all the pieces in and boom it’s ready to go. In fact, yesterday we were working on the Funnel University Newsletter, if you’re not a member of Funnel University yet, by the way, you’re insane. Go to funnelu.com. Anyway, we were…. I got a……are you kidding me? Road closure. Dangit. There’s some huge pot holes up here. Okay, so now I’m on a road closure and I’m going through a neighborhood and I have no idea. Dang, I’m really bad at these kind of things. I’m so bad at directions. I’m just going to follow the headlights in front of me and pray they’re going the same direction I’m going. Anyway, where did I leave off? So yesterday we were doing January’s Funnel University Newsletter and in the newsletter I was showing the Marketing In Your Car funnel, which we reacently launched and you have all seen. The strategy behind it, the marketing in your car funnel was a couple of reasons. One was to get you guys all indoctrinated listening to Marketinginyourcar.com every single day. That was number one, number two is to get more subscribers. Number three, this was actually our core reason, is I’m trying to get people to join Funnel University. You probably saw that in the upsell sequence. Yesterday in the newsletter I was showing how basically if you look at probably the next dozen funnels we roll out, they will be new, cool front ends to help build our cult-ture and get people excited about Clickfunnels. So different swag things, different cool things, but then the upsell sequence is all pushing, the upsell sequence is identical, it does not change. So I literally in 40 minutes, and I record the whole process, all the Funnel U. Members will be able to see it inside the new forum we’re setting up for you guys. I took the Marketing In Your Car funnel and cloned it. I already had the video done, I already had the graphics. Everything was already done weeks ago, months ago actually. I just drag and drop, boom, boom, in 40 minutes the new funnel is ready to launch and it was done. It came because I knew, whatever, 6 months ago, that I wanted to do a project called Funnel Graffiti. I knew, in fact, it’s been almost a year, because we gave out funnel Graffiti at the last Funnel Hacking Live event, so it’s been a year. So then we filmed the video this summer. But I tasked all this stuff out a long time ago, so it’s all sitting there done and as soon as I’m ready to launch it, it was done. So it took 45 minutes to launch this funnel because I had all these things done. So that’s the powers, if all of us as marketers start looking more at our business as we’re contractors as opposed to the actual sub-contractor working, and you can sub-contract out to yourself, especially the stuff you like to do, I’m guessing if you’re like me, you like building stuff in Clickfunnels, so sub-contract that out to you or a certified partner or whatever. But look at yourself more as a contractor, and become a master at understanding what are all the pieces that go into launching a funnel. And the funny thing is that the only way to know all the pieces that go into launching a funnel, is by launching a funnel. In fact, I try to get this through people’s minds all the time. Because everyone thinks their first funnel is going to be a winner, right. So they create this funnel and go through all the pain and heartache and headache that go through making your first funnel. And there’s a lot. You have to figure out how to write copy, to edit pages, and images and videos and orders and products. There’s so much crap that goes into your first one and then it’s horrible. And most of the time your first one will fail, you will not make any money. In fact, most of the time you will lose money. It’ll be a bucket of money with a hole in the bottom and the cash will be pouring out of it. But you have to be okay with that because the only way for you to learn every single step in the process, for you, is to do it once. Always tell people that the first funnel, you’re going to spend so much time and effort, and it might fail. In fact, you’re probably going to fail but you gotta be okay with that. Because it’s not about you launching this funnel and making a bunch of money, its about you as a new contractor, a new funnel builder learning a new process, all the pieces that go into that. Because after you do it once you’re like, “Dang, well now I know I need this and this. I hired these people, this guy sucked and this one was awesome. I’m not going to hire him again, I’m going to hire a new person.” And you keep doing that over and over again and eventually after you launch three, four, five, ten, twenty, thirty funnels, whatever that is, you will have your dream team of people that are working with you. You will know exactly who to go to every single time. And if you fast forward six months to a year from now, you’re going to be in the same situation I am. I don’t fail anymore because I know our team. I know what our market wants. I know who is going to do each piece of it, so I can quickly create something and just have it work really, really quickly. For you guys that’s the goal. I had two interviews yesterday from people that were asking about the whole “You’re just one funnel away” concept, that’s the theme of this year’s Funnel Hacking Live event. And I wanted, during those interviews I explained, “Look, you’re just one funnel away, you don’t know which funnel that is. I wish I could show you guys the landscape of failed funnels that I’ve had in my 12 years in this business.” I’ve got more failed funnels that I could show you, than I guarantee most of you guys have ever even dreamt of attempting. But because of that, that’s how I built my team. How I figured out what didn’t work. I’ve mastered the process. All the pieces that go in there like the back of my hand. I don’t have to think anymore, it just happens. So today, excuse me, last night I was like, “here’s the project, here are all the pieces.” I tasked them all out and now everyone’s working on them. I’m not sure when we’ll launch that project, but I do know that the second I’m ready for it, all the pieces will be there and I don’t have to think about it at that point. I’m digging my well before I’m thirsty. I’m getting all the things in place. So think about that you guys. Again, this whole concept, “You’re one funnel away” Is so powerful. You don’t know which funnel it’s gonna be. You’ve gotta keep building, walking, trying, failing, moving forward. A really cool, I might have shared this with you guys before so forgive me if I have, but it’s worth repeating. Probably almost ten years ago now, maybe even more, I got this Jay Abraham course and I was listening to it. And one of the speakers was Brian Tracey. I had never heard Brian Tracey speak before and he was on stage, and it was just, I loved what he was saying. I remember what he talked about; he said that one day he was watching this TV show with a bunch of millionaires. It was like a news talk show or whatever. There’s like twelve millionaires on stage and they were interviewing them and asking a bunch of questions. And the host asks a question, “How many times did you guys have to fail on average before you had success?” and they didn’t know off the top of their heads, so they cut to commercial. During the commercial break they did all the math and figured it out. They came back, and this panel of people, they said that they figured on average, they’d each failed about 12 times before they had success. Brian Tracey said something interesting, he said, “Do you think that they just tried something and failed, tried something and failed. And on average the 12th time they got lucky and it finally worked? Or do you think that the first time they did it, they didn’t have the resources or the connections, or people, or idea or whatever, but they did it and it failed. The second one, they did it and it failed. The third, they did it and it failed. Each time they failed they learned something. And they figured something out and literally by the 12th time, they had failed every way possible.” By the 12th time they knew how this process worked and there was no way they can fail at that point. It’s like Thomas Edison, he said when he, every time he failed the light bulb, he was like I figured out a new way to not build a light bulb. He had a thousand ways he tried and didn’t work, but he didn’t look at those as failures. That way didn’t work, that way didn’t work. Cool, this way it worked. We gotta look at things that way as well, you guys. So many of us are getting into this like, ”I want a million dollar webinar.” And I’m like, dude that’s awesome, but you gotta put in the work man. Let me tell you how many decades of effort. I guess just one. But I mean, for me to be able to do what I do now, we can do a webinar and make half a million bucks, it didn’t just come magically. It came on the back of ten years of failing and failing and trying and failing and building a team, and learning and growing and learning and growing and coming to that. Obviously, we’ve tried to give you guys a lot of short cuts. Perfect Webinar is a short cut. Clickfunnels is a short cut. Honestly, Facebook’s a short cut. Facebook’s the greatest gift to marketers right now, in the world. And I don’t think it will be here forever, but it’s here now and it’s amazing. All these short cuts, so hopefully you guys don’t have to spend ten years, but do know you are going to have to spend some time. And do know you are going to fail, but if you keep it in your mind that you’re just one funnel away….I don’t know if that funnel is today, tomorrow, a month from now, six months from now, but if you have that in your mind knowing with absolute certainty that one of these funnels is going to be the one, it’s going to be the freedom maker for you. You have absolute certainty of it, you keep building, moving forward, pushing, I promise you will hit that. But you have to have absolute certainty that it’s going to happen. One of the interviews yesterday, someone asked me, “What was the “why” behind what got you into this thing and why you push yourself so hard?” I said, “When I got started, I was watching these people online who were having success. Back then in was Armand Morin, Alex Mandossian, Marlin Sanders, my mentors. Mark Joyner. All I know is I looked at these guys and I believed them. I believed that what they were doing was making them money and because I saw them doing it, I had 100% absolute certainty that it worked and that I could make it work. I didn’t know how, but I was positive that I could and it would. Because of that I didn’t stop. Because I had perfect that it was going to work, so I just started running and running and running.” I think a lot of problems that some of us have is that we don’t have faith. “I think this can work. I think this can work for me.” And because of that you try and dabble and try and dabble and doing quite go all in, but if you know with absolute certainty that there’s no way this is going to fail, it’s going to take you a bunch of times, but you know that’s it’s gonna work. It’ll push you through the hard nights, the failures, the funnel flops. But it’ll be worth it. I promise you guys it’s worth it. It’s not only worth it for you and your family, because the money that comes from it is amazing, but it’s worth it for the people you are serving with the products and service you are creating. You will touch their lives in a way that doesn’t make sense to you now, but when you see it and you see the fruits of that, it’s pretty amazing. So I want to leave that with you guys today. I hope that helps. I’m at the office now. I’m going from the new amazing office to the old crappy office. In the old crappy office two more weeks or so, then we’re out of here. Appreciate you all, thanks so much for listening. If you enjoyed this podcast, or any of them, please go to iTunes and rate and review us, I’d appreciate that. Please become an affiliate for Marketing In Your Car, free MP3 player, let people know about it because that’d be cool. Thanks you guys. Appreciate you all, have an awesome day. Bye everybody.

Tom Terwilliger - How To Consciously Take Control Of Your Own Destiny

Play Episode Listen Later May 23, 2016 36:03

As the award winning author of the acclaimed #1 bestseller 7 Rules of Achievement and ‘Why Smart Goals May be Dumb’ Tom Terwilliger (Ter - will – iger) is recognized as a leading authority on the science of goal achievement. He’s also a former National Body Building champion, Mr. Olympia competitor, longtime ‘Fox Sports Net’ TV show host, and massively successful fitness entrepreneur. His inspiring story of transforming himself from drug and alcohol abusing outlaw biker to National Bodybuilding Champion (Mr. America) and high achiever has inspired countless others to reach for their own limitless potential. Tom has taught his unique fitness, leadership and breakthrough process alongside such notables as T Harv Eker, Dr. John Spencer Ellis, John Grey, Bill Phillips, Dr. Jonny Bowden, Armand Morin, Dr. Asher Milgrom, Joel Comm, and countless others. His contributions in the area of youth leadership/development have been recognized by such organizations as DeMolay, Special Olympics, New York Games for the Physically Challenged and The Fetal Hope Foundation. Tom's Resources: Check out Tom on his website at www.MaxMindset.com View Tom's bestselling book "7 Rules of Achievement" ...also check out his E-Book "Why Smart Goals May Be Dumb" Check out episode resources on the Show Notes Page! --- Show Resources: Download the Fat Burning Blueprint! --- Thank you for listening! Lets grow together in our Facebook Group. To receive inspiring new episodes and updates Subscribe Here! Please Email me directly at Ian@FearlessAndHealthy.com If you enjoyed the episode, please leave a review to help support our mission!

america ebooks achievements take control special olympics consciously joel comm t harv eker bill phillips jonny bowden john grey demolay armand morin physically challenged john spencer ellis tom terwilliger

Hanging Out With Alex Mandossian

Play Episode Listen Later Feb 29, 2016 10:22

A meeting I'm excited for, as well as some random things I did not learn from my friends. On this episode Russell talks about meeting with his mentor, Alex Mandossian, and the stuff he learned from him. He also talks how shampoo companies changed how much shampoo people consume. Here are 4 things you will hear on today's episode: Why spending $1000 on a course ended up being a good thing How shampoo companies talked people into consuming more shampoo. Why Russell's webinar for Funnel Scripts was so successful. And why Russell is going to get in trouble for teasing his friends. So listen below to hear about Russell's mentor and to also hear him make fun of some of his friends. ---Transcript--- Hey everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey guys and gals and anybody else who's listening to this. Hope you guys are doing awesome. We're officially past 200, we are 201. We're like a legit podcast now. I don't know, now that we have 220 + episodes, there's not a lot of podcasts that can say. Even though my podcast is not like a normal podcast. It's more like, me hanging out in my car, hopefully some people like what I got to say. Appreciate you guys for being faithful fans and followers. And we could have never have kept doing it without you guys here. I finally after 200 episodes, I finally have a call to action at the end of the podcast as well. As you will see when this is over, there's a call to action. I'm totally a legit podcaster now. I went from being this dude in his car driving around talking to himself, to being a legitimate podcaster all within 200 episodes. It only took 3 years. Appreciate you guys all. I'm excited for today, I'm actually going into my office right now to meet with a legend. When I got started in this business, there were a few people that were my mentors, that I looked up to. I'd say, some of the initial ones, it's crazy it's back 10 to 12 years ago now, guys like Armand Morin, and Alex Mandossian, and Steven Pierce, all the people that were at Armand's old big seminars. They were my people, that's where I learned a lot of stuff initially from. I'm excited because today, Alex Mandossian is flying into Boise, I think he flew in last night, technically, but he's here today. We're going to hang out, its' going to be really fun. I look back at the stuff I learned from Alex, impactful stuff that had a huge directional changes in my business. One of the first higher ticket products that I bought was Teleseminar Secrets, which is his product teaching how to do teleseminars. I remember debating, it's funny because now I'm always trying to convince people to buy stuff, I remember back in the day, I was making money. I think I was making 10 grand a month or so when he came out with Teleseminar Secrets, and most of my money was coming from teleseminars. I'm like, “I already know teleseminars, Do I buy this thing or do I not. It's $1,000.” You know all the drama that we go through in our heads when we're trying to make investments. It seems like a big deal at the time, but later you're like, it's $1,000, come on now. I remember Tellman Knudson was like, “Hey do you think you could learn one thing from that course to help you make an extra $1000 on one of your teleseminars?” I was like, “Yeah.” He's like, “Then why wouldn't you buy it.” I'm like, “that's a good point.” I stood up from the dinner table, walked over and I bought it. That course made me a heck of a lot more than $1000. That was amazing when he had another one called Stick Strategies, which were all these ways that you could get customers to stick longer, which was amazing. He had a report I read one time on a flight and I remember I was flying somewhere and I had this report called Consumption Theory I believe. And it was talking about the importansce of consumption and I think one of the stories he talked about, I think I shared this a little while ago with you guys, it was talking about shampoo companies, PertPlus or I don't know one of the shampoo companies and they used to have on the back of their bottle, the instructions, maybe they didn't even have instructions, and then some smart dude added instructions that said, “Wash, rinse, repeat” and it went from people who used to shampoo their hair once a week to get the oils out, now it's like wash them every day, to hey you should wash them multiple times per showers. Consumption. Shampoo went through the roof, and it was all about consumption theory. Getting your customers to consume that product and how important that is and how that is what can fuel everything. It's funny because recently that's been a big topic in our company is consumption. How do we get our customers to consume Clickfunnels. The more people who consume Clickfunnels the better, more they're going to stick longer the more they're going to be all these kinds of things. My initial thoughts around consumption, what we can do and how we can do it, all came from ten years ago from a report I read on a plane from Alex Mandossian. It's just kind of crazy, and he is actually here in the office today! I'm exciting. We're going to be making some promo video for Clickfunnels, he's doing a big roll out for one of his newproducts and on the back end we're going to plug in Clickfunnels, it's going to be really, really cool. I'm excited because I'm totally geeking out. When one of your mentors come into your office, you're just excited no matter what. But he keeps telling me, “This time the teacher's coming as the student. I'm coming to learn from you.” I'm like, “Dude, everything I learned I learned from you guys.” Anyway, I'm just excited. It's going to be really fun. Hopefully some gold can come out of it. If I get some cool things I'll share it with you guys tomorrow or tonight or some time. So that's kind of one thing that's happening today that will be really, really fun. I'm excited for it. A couple of other fun things, we did the Funnel Scripts webinar last week. I told you guys about that. It completely crushed it, we closed 45% people online, and it's been selling like crazy all throughout the weekend, so today's the last day. I'm pulling down the page today. So we're doing a big urgency scarcity push and hopefully in the next 18 hours or so we'll sell a lot more. That's kind of the goal. For those of you guys whoever follow product launch stuff, there's Jeff Walker is like the father or product launches, but he had they call it, the Walker W, if you look at the typical product launch. You look at the graph of sales, at first there's like a spike on launch day, and it goes down a little, usually in the middle it peaks up again, then it drops down, and the last day it peaks up again close to the first day. It looks like a big W, so it's always called the launch w or the Walker W. Hoping to get the W, otherwise it's just going to look like an E that tipped over or something like that. Something weird. So hopefully today sales will be close to what we did on day number one, which would be awesome. We have a bunch of other….anyway, it's kind of funny, a lot of you guys, I talk about stuff that's always happening, and I've had 5 or 6 people message me, “Dude, why didn't we know about Funnel Scripts before it happened?” I was like, “I guess I haven't really talked about it on the podcast.” Mostly cause Jim Edwards was doing most of the work behind the scenes on the script and everything, and I just started this week on the webinar pitch, I started on Monday. I mapped out the one thing and the three secrets, Tuesday I ran out of time, and Wednesday I put together the presentation following The Perfect Webinar Script. Which, guess what guys? It still works, in case you're wondering. I've had people tell me this week, “If everyone is using it, it won't work anymore”. I was like, “Dude, if everyone just copies my slides it won't work anymore, but if you listen to what I'm saying, you understand the one thing and the three secrets and how to do the stack and how to create an amazing offer, it will always work.” It's kind of funny, when I was speaking at a Tony Robbins event in Fiji, this is probably, how many years ago now? It's before Aiden was born, he's five, so probably six or seven years ago. I was in Fiji speaking at a Tony Robbins event. You know he's friends with Frank Kern and all these guys like that and they must have said something about squeeze pages and they weren't working anymore. I remember at the event I talked about landing pages and how to get opt-in's and how to follow up and that kind of stuff that was ground breaking for people especially seven years ago. And after I got offstage, tony came up, “Thanks, by the way, is it true that squeeze pages don't work anymore and that soon they're going to be non-existent?” I was like, “No.” I kind of laughed, “I don't know which of your guru buddies told you that, but that is definitely not true. Yeah, crappy squeeze pages will always get crappy opt-ins. But great squeeze pages and great hooks and curiosity based headlines will always work, until people stop being curious they will continue to work for forever.” It kind of made me laugh. It's kind of like when videos first came out, I'm going to get in trouble for teasing all my friends now, this is when video first kind of came out and people putting videos on landing pages and everyone was talking about it. I was at a Mastermind Meeting with Bill Glazer, and Bill gets up and shows conclusive stats that video does not out perform text copy on a landing page. He showed this stuff, and everyone in the Mastermind group was taking notes, “No videos on landing pages”, taking all these notes and stuff. And I'm like the only one looking there, from somebody who's actually ran split tests. Looking around like, so I raised my hand, “Hey Bill, first off, no offense man, you're not that good on video. Have you tested someone's who's good on video, versus copy, versus someone who's bad on video? Cause my guess is it's not the video doesn't convert on landing pages, it's your video that doesn't convert on landing pages.” It was kind of a joke, but at the same time I was like that is the truth, my friends. Anywho, that's what I got. I'm at the office, I got a busy day, I gotta go. I don't what I'm going to keep rambling. I'm going to get in trouble if I keep teasing my friends. Anyway, I would not be where I am now, so as much as I tease you guys I love you all. Hope you guys got some fun today, I will report back in on what I learn from Alex over the next few hours. Appreciate you guys, have an amazing day and I'll talk to you all again soon.

hanging tony robbins mastermind wash consumption fiji boise shampoo armand clickfunnels russell brunson jeff walker frank kern jim edwards alex mandossian bill glazer armand morin funnel scripts mastermind meeting

Hanging Out With Alex Mandossian

Marketing Secrets (2016)

Play Episode Listen Later Feb 29, 2016 10:22

A meeting I’m excited for, as well as some random things I did not learn from my friends. On this episode Russell talks about meeting with his mentor, Alex Mandossian, and the stuff he learned from him. He also talks how shampoo companies changed how much shampoo people consume. Here are 4 things you will hear on today’s episode: Why spending $1000 on a course ended up being a good thing How shampoo companies talked people into consuming more shampoo. Why Russell’s webinar for Funnel Scripts was so successful. And why Russell is going to get in trouble for teasing his friends. So listen below to hear about Russell’s mentor and to also hear him make fun of some of his friends. ---Transcript--- Hey everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey guys and gals and anybody else who’s listening to this. Hope you guys are doing awesome. We’re officially past 200, we are 201. We’re like a legit podcast now. I don’t know, now that we have 220 + episodes, there’s not a lot of podcasts that can say. Even though my podcast is not like a normal podcast. It’s more like, me hanging out in my car, hopefully some people like what I got to say. Appreciate you guys for being faithful fans and followers. And we could have never have kept doing it without you guys here. I finally after 200 episodes, I finally have a call to action at the end of the podcast as well. As you will see when this is over, there’s a call to action. I’m totally a legit podcaster now. I went from being this dude in his car driving around talking to himself, to being a legitimate podcaster all within 200 episodes. It only took 3 years. Appreciate you guys all. I’m excited for today, I’m actually going into my office right now to meet with a legend. When I got started in this business, there were a few people that were my mentors, that I looked up to. I’d say, some of the initial ones, it’s crazy it’s back 10 to 12 years ago now, guys like Armand Morin, and Alex Mandossian, and Steven Pierce, all the people that were at Armand’s old big seminars. They were my people, that’s where I learned a lot of stuff initially from. I’m excited because today, Alex Mandossian is flying into Boise, I think he flew in last night, technically, but he’s here today. We’re going to hang out, its’ going to be really fun. I look back at the stuff I learned from Alex, impactful stuff that had a huge directional changes in my business. One of the first higher ticket products that I bought was Teleseminar Secrets, which is his product teaching how to do teleseminars. I remember debating, it’s funny because now I’m always trying to convince people to buy stuff, I remember back in the day, I was making money. I think I was making 10 grand a month or so when he came out with Teleseminar Secrets, and most of my money was coming from teleseminars. I’m like, “I already know teleseminars, Do I buy this thing or do I not. It’s $1,000.” You know all the drama that we go through in our heads when we’re trying to make investments. It seems like a big deal at the time, but later you’re like, it’s $1,000, come on now. I remember Tellman Knudson was like, “Hey do you think you could learn one thing from that course to help you make an extra $1000 on one of your teleseminars?” I was like, “Yeah.” He’s like, “Then why wouldn’t you buy it.” I’m like, “that’s a good point.” I stood up from the dinner table, walked over and I bought it. That course made me a heck of a lot more than $1000. That was amazing when he had another one called Stick Strategies, which were all these ways that you could get customers to stick longer, which was amazing. He had a report I read one time on a flight and I remember I was flying somewhere and I had this report called Consumption Theory I believe. And it was talking about the importansce of consumption and I think one of the stories he talked about, I think I shared this a little while ago with you guys, it was talking about shampoo companies, PertPlus or I don’t know one of the shampoo companies and they used to have on the back of their bottle, the instructions, maybe they didn’t even have instructions, and then some smart dude added instructions that said, “Wash, rinse, repeat” and it went from people who used to shampoo their hair once a week to get the oils out, now it’s like wash them every day, to hey you should wash them multiple times per showers. Consumption. Shampoo went through the roof, and it was all about consumption theory. Getting your customers to consume that product and how important that is and how that is what can fuel everything. It’s funny because recently that’s been a big topic in our company is consumption. How do we get our customers to consume Clickfunnels. The more people who consume Clickfunnels the better, more they’re going to stick longer the more they’re going to be all these kinds of things. My initial thoughts around consumption, what we can do and how we can do it, all came from ten years ago from a report I read on a plane from Alex Mandossian. It’s just kind of crazy, and he is actually here in the office today! I’m exciting. We’re going to be making some promo video for Clickfunnels, he’s doing a big roll out for one of his newproducts and on the back end we’re going to plug in Clickfunnels, it’s going to be really, really cool. I’m excited because I’m totally geeking out. When one of your mentors come into your office, you’re just excited no matter what. But he keeps telling me, “This time the teacher’s coming as the student. I’m coming to learn from you.” I’m like, “Dude, everything I learned I learned from you guys.” Anyway, I’m just excited. It’s going to be really fun. Hopefully some gold can come out of it. If I get some cool things I’ll share it with you guys tomorrow or tonight or some time. So that’s kind of one thing that’s happening today that will be really, really fun. I’m excited for it. A couple of other fun things, we did the Funnel Scripts webinar last week. I told you guys about that. It completely crushed it, we closed 45% people online, and it’s been selling like crazy all throughout the weekend, so today’s the last day. I’m pulling down the page today. So we’re doing a big urgency scarcity push and hopefully in the next 18 hours or so we’ll sell a lot more. That’s kind of the goal. For those of you guys whoever follow product launch stuff, there’s Jeff Walker is like the father or product launches, but he had they call it, the Walker W, if you look at the typical product launch. You look at the graph of sales, at first there’s like a spike on launch day, and it goes down a little, usually in the middle it peaks up again, then it drops down, and the last day it peaks up again close to the first day. It looks like a big W, so it’s always called the launch w or the Walker W. Hoping to get the W, otherwise it’s just going to look like an E that tipped over or something like that. Something weird. So hopefully today sales will be close to what we did on day number one, which would be awesome. We have a bunch of other….anyway, it’s kind of funny, a lot of you guys, I talk about stuff that’s always happening, and I’ve had 5 or 6 people message me, “Dude, why didn’t we know about Funnel Scripts before it happened?” I was like, “I guess I haven’t really talked about it on the podcast.” Mostly cause Jim Edwards was doing most of the work behind the scenes on the script and everything, and I just started this week on the webinar pitch, I started on Monday. I mapped out the one thing and the three secrets, Tuesday I ran out of time, and Wednesday I put together the presentation following The Perfect Webinar Script. Which, guess what guys? It still works, in case you’re wondering. I’ve had people tell me this week, “If everyone is using it, it won’t work anymore”. I was like, “Dude, if everyone just copies my slides it won’t work anymore, but if you listen to what I’m saying, you understand the one thing and the three secrets and how to do the stack and how to create an amazing offer, it will always work.” It’s kind of funny, when I was speaking at a Tony Robbins event in Fiji, this is probably, how many years ago now? It’s before Aiden was born, he’s five, so probably six or seven years ago. I was in Fiji speaking at a Tony Robbins event. You know he’s friends with Frank Kern and all these guys like that and they must have said something about squeeze pages and they weren’t working anymore. I remember at the event I talked about landing pages and how to get opt-in’s and how to follow up and that kind of stuff that was ground breaking for people especially seven years ago. And after I got offstage, tony came up, “Thanks, by the way, is it true that squeeze pages don’t work anymore and that soon they’re going to be non-existent?” I was like, “No.” I kind of laughed, “I don’t know which of your guru buddies told you that, but that is definitely not true. Yeah, crappy squeeze pages will always get crappy opt-ins. But great squeeze pages and great hooks and curiosity based headlines will always work, until people stop being curious they will continue to work for forever.” It kind of made me laugh. It’s kind of like when videos first came out, I’m going to get in trouble for teasing all my friends now, this is when video first kind of came out and people putting videos on landing pages and everyone was talking about it. I was at a Mastermind Meeting with Bill Glazer, and Bill gets up and shows conclusive stats that video does not out perform text copy on a landing page. He showed this stuff, and everyone in the Mastermind group was taking notes, “No videos on landing pages”, taking all these notes and stuff. And I’m like the only one looking there, from somebody who’s actually ran split tests. Looking around like, so I raised my hand, “Hey Bill, first off, no offense man, you’re not that good on video. Have you tested someone’s who’s good on video, versus copy, versus someone who’s bad on video? Cause my guess is it’s not the video doesn’t convert on landing pages, it’s your video that doesn’t convert on landing pages.” It was kind of a joke, but at the same time I was like that is the truth, my friends. Anywho, that’s what I got. I’m at the office, I got a busy day, I gotta go. I don’t what I’m going to keep rambling. I’m going to get in trouble if I keep teasing my friends. Anyway, I would not be where I am now, so as much as I tease you guys I love you all. Hope you guys got some fun today, I will report back in on what I learn from Alex over the next few hours. Appreciate you guys, have an amazing day and I’ll talk to you all again soon.

hanging tony robbins mastermind wash hoping consumption fiji boise shampoo armand clickfunnels russell brunson jeff walker frank kern jim edwards alex mandossian bill glazer armand morin funnel scripts mastermind meeting

There Is A Law, Irrevocably Decreed…

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Feb 8, 2016 15:23

The three steps to get any blessing in life that you want. On today's episode of Marketing In Your car Russell relates a Sunday School message to marketing. Here are 3 interesting things in this episode: Why you can become who you want to become as long as you follow someone who already is what you want. What Tony Robbins said is the best way to be successful. And how after you find someone to model, you have go back and put in the work to get what you want. So listen below to hear what Russell's church lesson has taught him about marketing. ---Transcript--- Good morning everybody, and welcome to Marketing In Your Car. Alright guys, so I'm driving cautious today because I couldn't find my wallet this morning, which happens more often than I'd like to ever admit. But that's where we're at today. So I don't have my license with me. Good thing it's all back roads from my house to the office. So I hope you guys had an amazing weekend. For me it's Monday morning right now, it could be any time for you. I mean some of you guys might be listening to this ten years from now, I could be dead, for all I know and iTunes just doesn't shut it down and you guys listen to this 100 years in the future. It's pretty sweet, that is the power of what we all do. As of today, I'm really happy. I had an amazing Saturday, I remember sitting there looking around, and feeling like, this is one of the most amazing days in my life. If every day was like this it would just…..anyway, it was amazing. I was home with my kids. I was out in the wrestling room with the kids. We went hot-tubbing with the kids. Then I went on a date with my wife to go see The Piano Guys. It was amazing. Days like that make everything, kind of puts everything into perspective makes it all amazing. So that was really fun. Then yesterday, so I am a Sunday school teacher at my church. Some of you guys may or may not know that. So I teach the 14 and 15 year old kids, which is a fun age, because about 15, 16 is when kids go insane. At least that's when I did. So I'm hoping to have a chance in my own little way, to touch their little hearts before they get to the insane stage. So it's a fun age to teach, and I have 21 kids in my class. Which is just way more than one teacher should ever have to teach, but it is what we got. So it's kind of fun teaching them. The stuff I taught them yesterday, actually really applies to you, who is listening. So today, I'm going to put on my church hat and I'm going to be Brother Brunson today. And I know some of you guys, you obviously didn't come listen to this to hear a church sermon, but I promise this relates to you. Even if you don't believe in anything, even if you don't believe in God, it doesn't really matter, I think this is still something that is valuable to you. And I hope that you get some value out of it. So, there you go. Alright, there's kind of three core pieces I taught them that I thought was really cool, and it's kind of been like a guiding force in my life, so I wanted to share them. So the three core concepts you got to understand, so I'll share all three and then I'll kind of tie them together. So the first one actually, so in Mormon theology, we have a couple books of scripture, one is the Book of Mormon which I'm sure you've heard of, the other one is called the Doctrine and Covenants. And in the D&C there's a really cool scripture. It's D&C section 130 verse 20 and 21, and this is what it says, “There is a law, irrevocably decreed in heaven before the foundations of this world, upon which all blessings are predicated. When we obtain any blessing from God, by obedience to that law upon which is predicated.” I don't know about you, but that is amazing. So it basically said in heaven before we got here, there was a law irrevocably decreed, which means it cannot be taken away, it's there forever, from the beginning of all time til forever. Irrevocably decreed upon which all blessings are predicated, not some blessings, but all blessings are tied to these laws, right? And then if we get a blessing from God it's because obedience to a law that is tied to that blessing. Is that pretty cool? So to the class there and said, “What blessing do you want?” So again, these are 14 year old kids, and I'm like, “What blessings do you guys want?” Ones like, “I want a hot wife.” So I wrote it on the board. And one's like, “I want a 4.0., I want to go to school.” Anyway, they had everything from wanting a hot wife, to I want to watch TV all day. So we had all these blessings on the board. I was like, “Cool, so these are the blessings you guys want,“ and I was like, “I don't want you to think about worldly blessings, but who do you want to become?” That's a blessing right? “Who in your life, bigger than just like, I want blah. Who do you want to become?” We wrote down some of those things, like who they want to become. “I want to become a great father. I want to become someone who contributes to society. I want to become someone who changes the world.” So then we start having some of these blessings that were who they wanted to become. So that was kind of the first step and then I pointed, I said, “Each of these blessings you guys want right now, as we now know, they are irrevocably tied to a law. And If you follow that law, then guess what happens? You get the blessing.” Again, irrevocably is a powerful word, God cannot take it away, it is irrevocable. If you follow that law you get that blessing. So I'm like, “ “Sweet, now we know that, all we got to do is figure out, what's the law that God created that then gives us that blessing?” So that was step one in this process. Step two I started talking about Tony Robbins. Now, a bunch of 14 year old and 15 year old kids and none of them have ever heard of Tony Robbins. Like, “Dangit. Well he's this big huge giant with big hands and big teeth. But one thing that Tony taught me, he said, “If you want to be successful in this life, all you have to do is find people who are successful and then model them.” Step number two, I was like, “If you know who you want to become, there's got to be somebody else who's already become that, which means that they followed some certain laws to get that blessing. So if I want that blessing in my life, the first thing I need to do is find someone who already has that blessing. Because they've done something right, they followed some law and God gave them that blessing. So step two in this is modeling, find somebody who already has what you want, what you want to become. So I was like, “Who do you guys have? Who's a potential mentor, someone you like at like, ‘Man if I could be like that person, that'd be amazing.' So that's step number two, finding that person and modeling them.” I talked about how; when I started wrestling I was a really bad wrestler. I think I've shared this story before, but one of my first days of wrestling practice, I found a guy who was better than me, his name was Adam. I was like Adam is better than me, I'm going to model him. We went out and were running the track, and he kept slowing down and taking short cuts and all these things. I'm like, oh well, he's good, maybe if you're good it doesn't really matter. You can just take short cuts.” So I'm taking short cuts with him and I'm just following him as my mentor. And unfortunately, what I didn't' realize at the time is that he was doing things wrong. And the very first tournament I went to I remember watching Adam, and I'm like “this is my mentor, this is my guy. He's so good.” And I remember watching him get beat badly, just getting thrown around like a little girl. I was like,”I picked the wrong mentor. I picked someone who's taking short cuts. Who's not taking short cuts I can model.” I looked and there was this guy name Matt Wood, he was a three time state champ from my high school, he was about to be a three time….. I said, “You know what? Matt is the new guy I'm going to model.” I realized he had a blessing that I wanted. I wanted to be a state champ. So what are the laws he had to go through to get that? And I looked and watched him work. I watched his work ethic, I watched the moves he would do, I would model him. And within 2 and a half years of making that decision I became a state champ, and it was all about finding someone who already had it and modeling them. Same thing happened in business. I was not a smart kid. I would say, I remember when I applied for college, they have you get a rank of where you fall in your class, my graduating class was 950 people, was a pretty big class, right? But I was on the lower half. More than half the class was smarter than me. It was a lot more; I was in the bottom third. I was like, “not only am I dumb, but I'm one of the dumbest kids in this school.” And that's what I thought about. I struggled through high school and struggled through college, but when I got in business I found people who were successful. People I remember modeling, guys like Armand Morin, I looked to him every day.” Man, he's doing what I want to do. He's making software and he's selling it and people love him. I want to be like Armand.” So I modeled him and guess what happened? In a very short period of time, I had a company similar to Armand's. I found other mentors and I modeled them. So the second step is after you know what blessing you want, is finding a mentor that's already gotten that blessing and then modeling them. Because they have, either consciously or unconsciously, they have followed that law to get that blessing. That's step number two. Then the third step, and this one is very important. And this is again, scriptural. It's a concept we call the law of the harvest, I asked the kids, “who knows what the law of the harvest is?' and one of them said something that was right on, he said, “ you reap what you sow” I said “yeah, a lot of us we look at what we want to become. I want to become whatever that thing is down in the distance where we're going.” And we get started, say, I want to get in shape. So we work out three days and like, “I'm not in shape, this sucks, I'm out.” And you just quit. That's not how it works. Let's say I own a farm, I bought this land, and I'm like, I want broccoli for dinner tonight. You can't walk out there and throw broccoli seeds out there and then get upset that by dinner I don't have any broccoli. That's not how it works. It's all about we have to sow first. You can't reap until you sow, so you sow, you put the seeds out there and you water them, and you weed them and you do all these things. And you protect them from the elements. You do all the things you have to do to sew seed. And then when the season comes ripe, then you can reap the benefits of that. It's the same thing for you. Just because you find a mentor does not mean you're suddenly going to start eating broccoli that night. You've got to go back and sow the seeds. You've got to put in the work and the effort and the trials. And there's going to be a lot of them. It's funny, I moved into my new ward, and I look like I'm eleven. Some of you guys know that. We have a bigger sized house and I get people all the time who are confused, like, “What do you do?” and I think sometimes they think that I got lucky. But they haven't seen the twelve years of sewing that I've had to put in to get to this point. It's insane, if I could show you the battles that I've lost, and the scars that we have. I'd look a lot more than eleven if you could see that side of it. But I've sewing, sewing, sewing, and finally we're in the season that we're reaping it, and it's exciting, but it's not something that happened over night. It's the law of the harvest. So, that's the third step, you know the blessing, you know who you want to become, you found a mentor, you found someone to model. So you can find out which laws they followed and then you have to put in the work. It's the law of the harvest. You've got to go and plant the seeds, you gotta do the work. If you do the work, which by the way, you'll notice from your mentors how they got there too, they sewed. That is how they got to where they are now. But if you look at that, that's how you're going to get to where you want to become. So for you guys, I want to challenge you to start thinking about this, start thinking about who you want to become. Find a mentor to model, then start living the law of the harvest. Start planting the seeds and it may not today, may not be tomorrow, might not be a year from now, might not be three years from now, but if you sew, based on the law of the harvest, you will reap. And that's something I also believe in as well. So there you go. Hope you guys didn't mind my church lesson for today. I hope you see how it's applicable to you in your life, no matter what you believe, no matter what faith you're in. It's something that my faith has brought to me, it's gotten me excited. I hope that it gives some value to you as well. So that's it you guys. If you don't have your tickets yet to funnel hacking live, you're insane, go get them. Funnelhacking.com is the place. The tickets are on sale now, but they are going quickly. This event may be the last I ever do, because I have no idea how I'll ever top this. We've got Marcus Lemonis from The Profit speaking. It's going to be amazing. So be there or be square. Some people are like, “Russell, tickets are expensive.” Are you kidding me? I spent almost a hundred grand just to get Marcus there so he could talk to you. And other people, I have to fly out my whole staff, and get a hotel. I don't make money on this event, just so you guys know. I'm risking hundreds, not one hundred, but hundreds of thousands of dollars to entertain you for three days. And if you're not willing to spend you know, whatever tickets are, 5, 6 or 700 bucks for flights and hotels to come out here and do it, you're insane. I remember Tony Robbins talking about one time, he's like, “You know what drives me crazy? People will go to this movie, and people have risked hundreds of millions of dollars to make this movie, and you come in and pay ten dollars and sit there for three hours and come out and say, that movie sucked. Are you serious, someone risked hundreds of millions of dollars to try to entertain you for 180 minutes and you're complaining because you didn't think it was good. You think about kings back in the day. The most wealthy, powerful people on earth, they'd have a court jester to entertain them and you have people spending hundreds of millions of dollars and you pay ten dollars for that experience.” It just makes me laugh. I've never said I hated another movie since then, when I kind of realized, wow, people are putting in their time and effort to entertain us and the cost is ten bucks, fifteen bucks. Insane, be grateful for what is out there, it's pretty amazing what's happening now days. Anyway, that's it guys. I'm here at the office. I got a fun filled week of work, while the rest of my community is at Traffic and Conversion Summit. So I'm going to be working while they're playing. One last story, some of you guys know Dan Gable. He's like the Michael Jordan of wrestling. Dan was undefeated all through high school, all through college. His last match in college, he lost to Larry Owens from Washington. Only match he ever lost. He went on, three years later to be an Olympic champ, nobody scored on him in the Olympics. Not a single person scored on him, that's amazing. But, while he was training for the Olympics, he would put in 7 hours a day at the gym, because he was so obsessed and wanted to beat the Russians. The Russians were the powerhouse at the time. And he'd go to bed at night and couldn't sleep because he knew the Russians were awake, training, and it made him sick to his stomach. So in the middle of the night he'd wake up and be like, “the Russians are training, I can't let them beat me.” So he'd get up and go running at two or three in the morning, because he knew that he didn't want to be sleeping when they were training. I thought it was pretty powerful and that's kind of where I'm at right now. This week is kind of about, while everyone else is asleep, I'm training. That's what's happening. Appreciate you guys. Have an amazing day and I will talk to you all again very, very soon. Bye.

There Is A Law, Irrevocably Decreed…

Marketing Secrets (2016)

Play Episode Listen Later Feb 8, 2016 15:23

The three steps to get any blessing in life that you want. On today’s episode of Marketing In Your car Russell relates a Sunday School message to marketing. Here are 3 interesting things in this episode: Why you can become who you want to become as long as you follow someone who already is what you want. What Tony Robbins said is the best way to be successful. And how after you find someone to model, you have go back and put in the work to get what you want. So listen below to hear what Russell’s church lesson has taught him about marketing. ---Transcript--- Good morning everybody, and welcome to Marketing In Your Car. Alright guys, so I’m driving cautious today because I couldn’t find my wallet this morning, which happens more often than I’d like to ever admit. But that’s where we’re at today. So I don’t have my license with me. Good thing it’s all back roads from my house to the office. So I hope you guys had an amazing weekend. For me it’s Monday morning right now, it could be any time for you. I mean some of you guys might be listening to this ten years from now, I could be dead, for all I know and iTunes just doesn’t shut it down and you guys listen to this 100 years in the future. It’s pretty sweet, that is the power of what we all do. As of today, I’m really happy. I had an amazing Saturday, I remember sitting there looking around, and feeling like, this is one of the most amazing days in my life. If every day was like this it would just…..anyway, it was amazing. I was home with my kids. I was out in the wrestling room with the kids. We went hot-tubbing with the kids. Then I went on a date with my wife to go see The Piano Guys. It was amazing. Days like that make everything, kind of puts everything into perspective makes it all amazing. So that was really fun. Then yesterday, so I am a Sunday school teacher at my church. Some of you guys may or may not know that. So I teach the 14 and 15 year old kids, which is a fun age, because about 15, 16 is when kids go insane. At least that’s when I did. So I’m hoping to have a chance in my own little way, to touch their little hearts before they get to the insane stage. So it’s a fun age to teach, and I have 21 kids in my class. Which is just way more than one teacher should ever have to teach, but it is what we got. So it’s kind of fun teaching them. The stuff I taught them yesterday, actually really applies to you, who is listening. So today, I’m going to put on my church hat and I’m going to be Brother Brunson today. And I know some of you guys, you obviously didn’t come listen to this to hear a church sermon, but I promise this relates to you. Even if you don’t believe in anything, even if you don’t believe in God, it doesn’t really matter, I think this is still something that is valuable to you. And I hope that you get some value out of it. So, there you go. Alright, there’s kind of three core pieces I taught them that I thought was really cool, and it’s kind of been like a guiding force in my life, so I wanted to share them. So the three core concepts you got to understand, so I’ll share all three and then I’ll kind of tie them together. So the first one actually, so in Mormon theology, we have a couple books of scripture, one is the Book of Mormon which I’m sure you’ve heard of, the other one is called the Doctrine and Covenants. And in the D&C there’s a really cool scripture. It’s D&C section 130 verse 20 and 21, and this is what it says, “There is a law, irrevocably decreed in heaven before the foundations of this world, upon which all blessings are predicated. When we obtain any blessing from God, by obedience to that law upon which is predicated.” I don’t know about you, but that is amazing. So it basically said in heaven before we got here, there was a law irrevocably decreed, which means it cannot be taken away, it’s there forever, from the beginning of all time til forever. Irrevocably decreed upon which all blessings are predicated, not some blessings, but all blessings are tied to these laws, right? And then if we get a blessing from God it’s because obedience to a law that is tied to that blessing. Is that pretty cool? So to the class there and said, “What blessing do you want?” So again, these are 14 year old kids, and I’m like, “What blessings do you guys want?” Ones like, “I want a hot wife.” So I wrote it on the board. And one’s like, “I want a 4.0., I want to go to school.” Anyway, they had everything from wanting a hot wife, to I want to watch TV all day. So we had all these blessings on the board. I was like, “Cool, so these are the blessings you guys want,“ and I was like, “I don’t want you to think about worldly blessings, but who do you want to become?” That’s a blessing right? “Who in your life, bigger than just like, I want blah. Who do you want to become?” We wrote down some of those things, like who they want to become. “I want to become a great father. I want to become someone who contributes to society. I want to become someone who changes the world.” So then we start having some of these blessings that were who they wanted to become. So that was kind of the first step and then I pointed, I said, “Each of these blessings you guys want right now, as we now know, they are irrevocably tied to a law. And If you follow that law, then guess what happens? You get the blessing.” Again, irrevocably is a powerful word, God cannot take it away, it is irrevocable. If you follow that law you get that blessing. So I’m like, “ “Sweet, now we know that, all we got to do is figure out, what’s the law that God created that then gives us that blessing?” So that was step one in this process. Step two I started talking about Tony Robbins. Now, a bunch of 14 year old and 15 year old kids and none of them have ever heard of Tony Robbins. Like, “Dangit. Well he’s this big huge giant with big hands and big teeth. But one thing that Tony taught me, he said, “If you want to be successful in this life, all you have to do is find people who are successful and then model them.” Step number two, I was like, “If you know who you want to become, there’s got to be somebody else who’s already become that, which means that they followed some certain laws to get that blessing. So if I want that blessing in my life, the first thing I need to do is find someone who already has that blessing. Because they’ve done something right, they followed some law and God gave them that blessing. So step two in this is modeling, find somebody who already has what you want, what you want to become. So I was like, “Who do you guys have? Who’s a potential mentor, someone you like at like, ‘Man if I could be like that person, that’d be amazing.’ So that’s step number two, finding that person and modeling them.” I talked about how; when I started wrestling I was a really bad wrestler. I think I’ve shared this story before, but one of my first days of wrestling practice, I found a guy who was better than me, his name was Adam. I was like Adam is better than me, I’m going to model him. We went out and were running the track, and he kept slowing down and taking short cuts and all these things. I’m like, oh well, he’s good, maybe if you’re good it doesn’t really matter. You can just take short cuts.” So I’m taking short cuts with him and I’m just following him as my mentor. And unfortunately, what I didn’t’ realize at the time is that he was doing things wrong. And the very first tournament I went to I remember watching Adam, and I’m like “this is my mentor, this is my guy. He’s so good.” And I remember watching him get beat badly, just getting thrown around like a little girl. I was like,”I picked the wrong mentor. I picked someone who’s taking short cuts. Who’s not taking short cuts I can model.” I looked and there was this guy name Matt Wood, he was a three time state champ from my high school, he was about to be a three time….. I said, “You know what? Matt is the new guy I’m going to model.” I realized he had a blessing that I wanted. I wanted to be a state champ. So what are the laws he had to go through to get that? And I looked and watched him work. I watched his work ethic, I watched the moves he would do, I would model him. And within 2 and a half years of making that decision I became a state champ, and it was all about finding someone who already had it and modeling them. Same thing happened in business. I was not a smart kid. I would say, I remember when I applied for college, they have you get a rank of where you fall in your class, my graduating class was 950 people, was a pretty big class, right? But I was on the lower half. More than half the class was smarter than me. It was a lot more; I was in the bottom third. I was like, “not only am I dumb, but I’m one of the dumbest kids in this school.” And that’s what I thought about. I struggled through high school and struggled through college, but when I got in business I found people who were successful. People I remember modeling, guys like Armand Morin, I looked to him every day.” Man, he’s doing what I want to do. He’s making software and he’s selling it and people love him. I want to be like Armand.” So I modeled him and guess what happened? In a very short period of time, I had a company similar to Armand’s. I found other mentors and I modeled them. So the second step is after you know what blessing you want, is finding a mentor that’s already gotten that blessing and then modeling them. Because they have, either consciously or unconsciously, they have followed that law to get that blessing. That’s step number two. Then the third step, and this one is very important. And this is again, scriptural. It’s a concept we call the law of the harvest, I asked the kids, “who knows what the law of the harvest is?’ and one of them said something that was right on, he said, “ you reap what you sow” I said “yeah, a lot of us we look at what we want to become. I want to become whatever that thing is down in the distance where we’re going.” And we get started, say, I want to get in shape. So we work out three days and like, “I’m not in shape, this sucks, I’m out.” And you just quit. That’s not how it works. Let’s say I own a farm, I bought this land, and I’m like, I want broccoli for dinner tonight. You can’t walk out there and throw broccoli seeds out there and then get upset that by dinner I don’t have any broccoli. That’s not how it works. It’s all about we have to sow first. You can’t reap until you sow, so you sow, you put the seeds out there and you water them, and you weed them and you do all these things. And you protect them from the elements. You do all the things you have to do to sew seed. And then when the season comes ripe, then you can reap the benefits of that. It’s the same thing for you. Just because you find a mentor does not mean you’re suddenly going to start eating broccoli that night. You’ve got to go back and sow the seeds. You’ve got to put in the work and the effort and the trials. And there’s going to be a lot of them. It’s funny, I moved into my new ward, and I look like I’m eleven. Some of you guys know that. We have a bigger sized house and I get people all the time who are confused, like, “What do you do?” and I think sometimes they think that I got lucky. But they haven’t seen the twelve years of sewing that I’ve had to put in to get to this point. It’s insane, if I could show you the battles that I’ve lost, and the scars that we have. I’d look a lot more than eleven if you could see that side of it. But I’ve sewing, sewing, sewing, and finally we’re in the season that we’re reaping it, and it’s exciting, but it’s not something that happened over night. It’s the law of the harvest. So, that’s the third step, you know the blessing, you know who you want to become, you found a mentor, you found someone to model. So you can find out which laws they followed and then you have to put in the work. It’s the law of the harvest. You’ve got to go and plant the seeds, you gotta do the work. If you do the work, which by the way, you’ll notice from your mentors how they got there too, they sewed. That is how they got to where they are now. But if you look at that, that’s how you’re going to get to where you want to become. So for you guys, I want to challenge you to start thinking about this, start thinking about who you want to become. Find a mentor to model, then start living the law of the harvest. Start planting the seeds and it may not today, may not be tomorrow, might not be a year from now, might not be three years from now, but if you sew, based on the law of the harvest, you will reap. And that’s something I also believe in as well. So there you go. Hope you guys didn’t mind my church lesson for today. I hope you see how it’s applicable to you in your life, no matter what you believe, no matter what faith you’re in. It’s something that my faith has brought to me, it’s gotten me excited. I hope that it gives some value to you as well. So that’s it you guys. If you don’t have your tickets yet to funnel hacking live, you’re insane, go get them. Funnelhacking.com is the place. The tickets are on sale now, but they are going quickly. This event may be the last I ever do, because I have no idea how I’ll ever top this. We’ve got Marcus Lemonis from The Profit speaking. It’s going to be amazing. So be there or be square. Some people are like, “Russell, tickets are expensive.” Are you kidding me? I spent almost a hundred grand just to get Marcus there so he could talk to you. And other people, I have to fly out my whole staff, and get a hotel. I don’t make money on this event, just so you guys know. I’m risking hundreds, not one hundred, but hundreds of thousands of dollars to entertain you for three days. And if you’re not willing to spend you know, whatever tickets are, 5, 6 or 700 bucks for flights and hotels to come out here and do it, you’re insane. I remember Tony Robbins talking about one time, he’s like, “You know what drives me crazy? People will go to this movie, and people have risked hundreds of millions of dollars to make this movie, and you come in and pay ten dollars and sit there for three hours and come out and say, that movie sucked. Are you serious, someone risked hundreds of millions of dollars to try to entertain you for 180 minutes and you’re complaining because you didn’t think it was good. You think about kings back in the day. The most wealthy, powerful people on earth, they’d have a court jester to entertain them and you have people spending hundreds of millions of dollars and you pay ten dollars for that experience.” It just makes me laugh. I’ve never said I hated another movie since then, when I kind of realized, wow, people are putting in their time and effort to entertain us and the cost is ten bucks, fifteen bucks. Insane, be grateful for what is out there, it’s pretty amazing what’s happening now days. Anyway, that’s it guys. I’m here at the office. I got a fun filled week of work, while the rest of my community is at Traffic and Conversion Summit. So I’m going to be working while they’re playing. One last story, some of you guys know Dan Gable. He’s like the Michael Jordan of wrestling. Dan was undefeated all through high school, all through college. His last match in college, he lost to Larry Owens from Washington. Only match he ever lost. He went on, three years later to be an Olympic champ, nobody scored on him in the Olympics. Not a single person scored on him, that’s amazing. But, while he was training for the Olympics, he would put in 7 hours a day at the gym, because he was so obsessed and wanted to beat the Russians. The Russians were the powerhouse at the time. And he’d go to bed at night and couldn’t sleep because he knew the Russians were awake, training, and it made him sick to his stomach. So in the middle of the night he’d wake up and be like, “the Russians are training, I can’t let them beat me.” So he’d get up and go running at two or three in the morning, because he knew that he didn’t want to be sleeping when they were training. I thought it was pretty powerful and that’s kind of where I’m at right now. This week is kind of about, while everyone else is asleep, I’m training. That’s what’s happening. Appreciate you guys. Have an amazing day and I will talk to you all again very, very soon. Bye.

068: My Biggest Failures (and Biggest Successes) in Internet Marketing

Play Episode Listen Later Dec 18, 2015 59:13

I'm going to get really personal today and talk about times I've screwed up... Marketer of the week: Stu McLaren from stu.me and Wishlist Member. Rather than share a "breakthrough" I picked up from Stu, I want to tell you that when I present (a webinar or podcast), I imitate his speaking style. When you speak, speak deliberately! Especially if you're an American and your natural tendency is to slur your words like I do. Is there anyone in your life who speaks slowly and carefully, without becoming monotone? Then I would suggest you imitate that person's speaking style when you present. (That's us a few years ago at Inc. Magazine headquarters at 7 World Trade Center in New York City.) I often "channel" Stu to slow down my speaking, enunciate, and speak more clearly, focus, calm. You can be intense but still make sense. See also: Ray Edwards, Armand Morin. Fourteen Key Principles: The Common Thread That Runs Through These Successes & Failures Four Daily Tasks: I said it before and I'll say it again... Finishing everything that I start, less notebook doodling $997, $47 every 2 weeks, 5 payment option, experimenting! Charging high ticket AND low ticket. Investing in myself: attend conferences instead of stock trading which is gambling and a distraction. Dave Ramsey instead of Jim Cramer. I don't trust myself: get to the Minimum Viable Product because of the 3 day window. I'm not smart: I don't know what's going to sell without experimenting and I'm open to new ideas. Weekly focus: email for the same thing all week. Stick to your guns, don't psych yourself out or let customers bully you Membership sites: organize both high and low ticket, group multiple sites (but no all-in-one site) Pitch webinars: do something unexpected, teach a lot and sell hard. Give them a wow moment and not necessarily an aha moment. Re-marketing: phase out what's not selling and go back in future weeks to promote what's selling (Backup Creator) Don't delete old sites or content Your most popular content, marketing and products are the "beginner" stuff It's ok to repeat your most "powerful" ideas and phrases. How many times have I mentioned Income Machine in podcasts and blog posts? A lot! Don't be a timid marketer. Welcome pitch emails, upsells, ads. Don't have a buyers only email list or a monthly digest email list. Be on the lookout for what you can absorb/apply, for example, an affiliate bonus package. Three Biggest Failures ClickSensor: should have made it an online service WPLetter (now Paper Template): should have built it out more and controlled the market faster (16k overnight from a 12 minute video) Action PopUp: should have got the entire marketplace using it, added tons of templates Bonus: all the PHP products, which made money, but not enough. Lesson: keep publishing things to get to "the good stuff." Three Biggest Successes Bulk content creation: books, Daily Seminar, Webinar Crusher monthly, blog, podcast. Just make 12 pieces of content to last you an entire year. Must-have tool for everyone's business such as Backup Creator: pitch is all about what you can do with it, 100k sites, tie in with our other stuff (Membership Cube) -- yearly renewals, developer license Pain of disconnect in Membership Cube: selling high ticket, playing with the payment plans, pitching on webinars! (35k in a couple hours) Bonus: platinum coaching program. Lesson: the first step is getting the button online! Wise Words to Live By When you can't change the direction of the wind, adjust your sails. If you don't change the direction you're going, then you're likely end up where you're heading. Albert Einstein: "Try not to become a person of success, but rather try to become a person of value." Napoleon Hill: "Keep your eyes and ears wide open--and your mouth CLOSED, if you wish to acquire the habit of prompt DECISION. Those who talk too much do little else. If you talk more than you listen,

Look What My Entrepreneurial ADD Is Forcing Me To Do…

australia uk marketing entrepreneur talk dna new zealand utah real estate mac car entrepreneurial forcing clickfunnels russell brunson voices in my head quickies gkic armand morin

Play Episode Listen Later Nov 9, 2015 8:32

Is it just me or does this happen to you too? On this episode Russell talks about how he focuses despite having A.D.D. and why he views it as a superpower. Here are three things to listen for in today's episode: Why Russell has three computer monitors and why you should too. How A.D.D. contributed to Russell's losing focus and getting bored with projects he works on. And why he thinks A.D.D. is actually a superpower. So listen below to hear how Russell gets stuff done even though he has A.D.D. ---Transcript--- Hey everyone, this is Russell Brunson, and welcome to Marketing in your Car, or Quickies in your Car. Marketing Quickies, I'm still having an identity crisis. I'll figure this out soon. Hey everybody, hope everyone is doing amazing today. I just got back from most of my whirlwind trips around the world. I think I told you guys, two weeks ago I was in New Zealand, Australia, Phoenix all in seven days. From there I had a week home, then I went to Utah. My dad got put in the Utah Wrestling Hall of Fame. Then went to Denver, spoke at a GKIC event. We closed $200,000 in sales, which is always exciting and fun. Then went to Armand Morin's event out in Phoenix again. The groups a lot smaller and I think I did about $24,000 in sales, something like that, not too bad. $225,000 or so in sales on the week, which is fun. Now I'm back and I've got a week to be with my family and kids, and then we are packing up and flying to London to go have some fun. It's pretty cool. Right now I'm heading to the office to get come stuff done. The kids are all at school and it's a rainy, rainy day. I'm just excited to go and actually sit behind a computer with three monitors and work. I don't know about you, but I can't stand working on a laptop. I can't get stuff done, the screen's so tiny. I'm addicted to having three huge monitors. In fact, I remember the very first time I went and met Rich Shefren, I went in his office and he had three of the thirty inch Mac monitors. I was like, “Dude, it feels like you're in a space ship!” He said there is some study that proved that the more desktop space you have, the more productive you are. Of course I had to, because the studies proved that that's how it works, I had to go get some. Anyway, I would never go back. I think one of the best things to do to increase your productivity is buy more monitors. I've given you all permission to get three, not one, not two, three thirty inch monitors, so you can get more stuff done, and you'll love it. If you don't want to get three, at least get two. You can just switch from one to two, it will change your world dramatically. Then when you go to three, you're just like, “I don't even know how people work on laptops.” I honestly can't stand it. I haven't gotten hardly anything done in the last two or three weeks, because of that. Today I'm going to go get some stuff done. I've got a huge to-do list, I'm going to pound through it all. I'm really excited actually. I know that's sad, most people are like, you get home from a long trip, you want to take the day off. I feel like I've been taking too many days off. I want to go and get some stuff done, that way I can relax and have some fun when we are in the UK, where I'm taking a legitimate week off. I won't even have, I'll have my laptop, but that's about it. I'm excited. I have a question for you guys. Is it just me, or if all you guys are this way. I'm guessing you guys are like me. You probably all have horrible ADD. For the last, let me walk back, for the last twelve years of my business, this is how my process has been. I get an idea, and I focus on it and make a whole bunch of money, and as soon as it makes a bunch of money, I get bored. Then I go and I want to launch like ten things, and I launch like ten things. Then one or two of those ten things will make money, but then everything else suffers because of it. We never increase our income from it. Then it gets worse, and worse, and worse, and I'm juggling a million things all at once. Then I finally decide to cut everything except the one thing that is making me money. I focus on that and it starts growing and it makes tons of money, everything is awesome again. Then I get bored and I'm like, “I'm going to launch like twenty new things.” I launch like twenty new things, and one or two of them actually make any money, but everything else drops down. Then we start losing money, and then I start spiraling down. I get stressed out and then I cut everything again. I focus on one thing and it grows. Have you guys done that before? That's been my pattern for twelve years now. It drives me crazy, but that's how my brain works. For example, right now a year and a half ago we started cutting everything. We cut our supplement. Everything outside of my coaching program, we cut so we could focus on Click Funnels. Guess what happened? Click Funnels grew and it's growing and it's doing amazing now. It is so hard now, because the more successful it is, and the more hands off and more automated it is, the more I want to do more things. It's just hard. I want to have a supplement line I'm designing, I have this really cool real estate thing that I think is the greatest idea of all time. Real Estate slash air b and b thing that I want to do. Then I have all these things I want to do now and it's stressing me out because I know that if I do, everything else will collapse. I keep trying to push them off, and they keep nagging at me. They are these little ideas that are really good ideas, like everyone in and of itself, if we launched it this year, would do between three and five million dollars. I have no doubt in my mind. But at what cost? I don't know what the answer is, you guys. This is my therapy session for the day. I have so much stuff I want to do and I know that if I do, then Click Funnels will, not that it's going to struggle, but my eye will be taking off that ball. I need to focus my eye on that ball. I owe it to my partners, my team, my friends, and to all of you guys who love Click Funnels. There's my conundrum. I'm sure you guys deal with that as well. I'm trying to figure out a happy medium between the two. I don't know what the answer is yet. I'm sure I'll find it eventually. I just wanted to let you guys inside my brain for a little bit. I'm guessing that some of you guys are the same way. Based on this, I would tell you guys this, I'm guessing that most of you, if you are entrepreneurial, you have the same issue. Entrepreneurs are really bad at focusing on one thing. I remember in school, I used to always struggle, teacher would talk and I would say, “I can't even pay attention to what they are saying.” I learned that if I would do multiple things, if I tapped my pencil and moved my fingers, and flip a coin in my hand when a teacher is talking, somehow magically I could pay attention. I couldn't just be sitting there quietly with my arms folded like they want you to do. I can't do that. Most entrepreneurs can't. That's the trick, as an entrepreneur, if you're trying to focus and you can't, grab something in your hand. Start tinkering. Start moving. Start drawing. You have to be doing two or three things for you to be able to focus on one. It's weird. It's our super power, though, right? I'm guessing that most of you guys who are entrepreneurs that are listening to this are probably the same way, right? You get excited and you start focusing on a business that starts growing and you want to start tinkering all over the place. What I would say, what I would coach Russell through, if I was coaching me, is just focus on one thing. Find something that you are passionate enough about that you can create new front ends and new things to drive all traffic and leads into that one thing. That's how, for the last twelve months, I've been able to focus on Click Funnels. It wasn't just Click Funnels, it was what other things can I create to bring people into Click Funnels? I was able to use my ADD super power to focus it on and towards that. Just something to kind of help you guys to know that you're not alone. I do the same thing. Even like you would think after twelve years of this, I would be like, “Oh I can just focus.” No, I can't. It's impossible. It's in our DNA, it's how our brains are wired up. It's not a bad thing, it's a good thing. It's why we are all crazy successful, because of that. It's just learning to harness that which can be really, really hard. If you are in that phase right now, I would say find something to focus on. What you focus on will grow. Then use your ADD to figure out multiple ways to make that thing grow and that becomes awesome. The only other question, I don't have the answer to, is after you've done that and it's growing through multiple facets, then what? Do you launch a new supplement line or do you just not? These are the voices in my head yelling at me. Appreciate you guys. I hope you don't think I'm that weird. I hope you guys feel the same way, because it's hard. It's really tough. I'm going to go in there and focus today on things I need to do. Then slowly push forward some of those things that I probably shouldn't be doing, but keep me engaged and keep me excited. Keep me waking up in the morning. That's what we've got to do. I appreciate all you guys. Thanks for listening to my rants, my rambles. I hope you get some value out of this. With that said, I'm going to check off. I'll talk to you guys all again very, very soon. Thanks everybody! Talk soon.

Look What My Entrepreneurial ADD Is Forcing Me To Do…

Marketing Secrets (2015)

Play Episode Listen Later Nov 9, 2015 8:32

Is it just me or does this happen to you too? On this episode Russell talks about how he focuses despite having A.D.D. and why he views it as a superpower. Here are three things to listen for in today’s episode: Why Russell has three computer monitors and why you should too. How A.D.D. contributed to Russell’s losing focus and getting bored with projects he works on. And why he thinks A.D.D. is actually a superpower. So listen below to hear how Russell gets stuff done even though he has A.D.D. ---Transcript--- Hey everyone, this is Russell Brunson, and welcome to Marketing in your Car, or Quickies in your Car. Marketing Quickies, I’m still having an identity crisis. I’ll figure this out soon. Hey everybody, hope everyone is doing amazing today. I just got back from most of my whirlwind trips around the world. I think I told you guys, two weeks ago I was in New Zealand, Australia, Phoenix all in seven days. From there I had a week home, then I went to Utah. My dad got put in the Utah Wrestling Hall of Fame. Then went to Denver, spoke at a GKIC event. We closed $200,000 in sales, which is always exciting and fun. Then went to Armand Morin’s event out in Phoenix again. The groups a lot smaller and I think I did about $24,000 in sales, something like that, not too bad. $225,000 or so in sales on the week, which is fun. Now I’m back and I’ve got a week to be with my family and kids, and then we are packing up and flying to London to go have some fun. It’s pretty cool. Right now I’m heading to the office to get come stuff done. The kids are all at school and it’s a rainy, rainy day. I’m just excited to go and actually sit behind a computer with three monitors and work. I don’t know about you, but I can’t stand working on a laptop. I can’t get stuff done, the screen’s so tiny. I’m addicted to having three huge monitors. In fact, I remember the very first time I went and met Rich Shefren, I went in his office and he had three of the thirty inch Mac monitors. I was like, “Dude, it feels like you’re in a space ship!” He said there is some study that proved that the more desktop space you have, the more productive you are. Of course I had to, because the studies proved that that’s how it works, I had to go get some. Anyway, I would never go back. I think one of the best things to do to increase your productivity is buy more monitors. I’ve given you all permission to get three, not one, not two, three thirty inch monitors, so you can get more stuff done, and you’ll love it. If you don’t want to get three, at least get two. You can just switch from one to two, it will change your world dramatically. Then when you go to three, you’re just like, “I don’t even know how people work on laptops.” I honestly can’t stand it. I haven’t gotten hardly anything done in the last two or three weeks, because of that. Today I’m going to go get some stuff done. I’ve got a huge to-do list, I’m going to pound through it all. I’m really excited actually. I know that’s sad, most people are like, you get home from a long trip, you want to take the day off. I feel like I’ve been taking too many days off. I want to go and get some stuff done, that way I can relax and have some fun when we are in the UK, where I’m taking a legitimate week off. I won’t even have, I’ll have my laptop, but that’s about it. I’m excited. I have a question for you guys. Is it just me, or if all you guys are this way. I’m guessing you guys are like me. You probably all have horrible ADD. For the last, let me walk back, for the last twelve years of my business, this is how my process has been. I get an idea, and I focus on it and make a whole bunch of money, and as soon as it makes a bunch of money, I get bored. Then I go and I want to launch like ten things, and I launch like ten things. Then one or two of those ten things will make money, but then everything else suffers because of it. We never increase our income from it. Then it gets worse, and worse, and worse, and I’m juggling a million things all at once. Then I finally decide to cut everything except the one thing that is making me money. I focus on that and it starts growing and it makes tons of money, everything is awesome again. Then I get bored and I’m like, “I’m going to launch like twenty new things.” I launch like twenty new things, and one or two of them actually make any money, but everything else drops down. Then we start losing money, and then I start spiraling down. I get stressed out and then I cut everything again. I focus on one thing and it grows. Have you guys done that before? That’s been my pattern for twelve years now. It drives me crazy, but that’s how my brain works. For example, right now a year and a half ago we started cutting everything. We cut our supplement. Everything outside of my coaching program, we cut so we could focus on Click Funnels. Guess what happened? Click Funnels grew and it’s growing and it’s doing amazing now. It is so hard now, because the more successful it is, and the more hands off and more automated it is, the more I want to do more things. It’s just hard. I want to have a supplement line I’m designing, I have this really cool real estate thing that I think is the greatest idea of all time. Real Estate slash air b and b thing that I want to do. Then I have all these things I want to do now and it’s stressing me out because I know that if I do, everything else will collapse. I keep trying to push them off, and they keep nagging at me. They are these little ideas that are really good ideas, like everyone in and of itself, if we launched it this year, would do between three and five million dollars. I have no doubt in my mind. But at what cost? I don’t know what the answer is, you guys. This is my therapy session for the day. I have so much stuff I want to do and I know that if I do, then Click Funnels will, not that it’s going to struggle, but my eye will be taking off that ball. I need to focus my eye on that ball. I owe it to my partners, my team, my friends, and to all of you guys who love Click Funnels. There’s my conundrum. I’m sure you guys deal with that as well. I’m trying to figure out a happy medium between the two. I don’t know what the answer is yet. I’m sure I’ll find it eventually. I just wanted to let you guys inside my brain for a little bit. I’m guessing that some of you guys are the same way. Based on this, I would tell you guys this, I’m guessing that most of you, if you are entrepreneurial, you have the same issue. Entrepreneurs are really bad at focusing on one thing. I remember in school, I used to always struggle, teacher would talk and I would say, “I can’t even pay attention to what they are saying.” I learned that if I would do multiple things, if I tapped my pencil and moved my fingers, and flip a coin in my hand when a teacher is talking, somehow magically I could pay attention. I couldn’t just be sitting there quietly with my arms folded like they want you to do. I can’t do that. Most entrepreneurs can’t. That’s the trick, as an entrepreneur, if you’re trying to focus and you can’t, grab something in your hand. Start tinkering. Start moving. Start drawing. You have to be doing two or three things for you to be able to focus on one. It’s weird. It’s our super power, though, right? I’m guessing that most of you guys who are entrepreneurs that are listening to this are probably the same way, right? You get excited and you start focusing on a business that starts growing and you want to start tinkering all over the place. What I would say, what I would coach Russell through, if I was coaching me, is just focus on one thing. Find something that you are passionate enough about that you can create new front ends and new things to drive all traffic and leads into that one thing. That’s how, for the last twelve months, I’ve been able to focus on Click Funnels. It wasn’t just Click Funnels, it was what other things can I create to bring people into Click Funnels? I was able to use my ADD super power to focus it on and towards that. Just something to kind of help you guys to know that you’re not alone. I do the same thing. Even like you would think after twelve years of this, I would be like, “Oh I can just focus.” No, I can’t. It’s impossible. It’s in our DNA, it’s how our brains are wired up. It’s not a bad thing, it’s a good thing. It’s why we are all crazy successful, because of that. It’s just learning to harness that which can be really, really hard. If you are in that phase right now, I would say find something to focus on. What you focus on will grow. Then use your ADD to figure out multiple ways to make that thing grow and that becomes awesome. The only other question, I don’t have the answer to, is after you’ve done that and it’s growing through multiple facets, then what? Do you launch a new supplement line or do you just not? These are the voices in my head yelling at me. Appreciate you guys. I hope you don’t think I’m that weird. I hope you guys feel the same way, because it’s hard. It’s really tough. I’m going to go in there and focus today on things I need to do. Then slowly push forward some of those things that I probably shouldn’t be doing, but keep me engaged and keep me excited. Keep me waking up in the morning. That’s what we’ve got to do. I appreciate all you guys. Thanks for listening to my rants, my rambles. I hope you get some value out of this. With that said, I’m going to check off. I’ll talk to you guys all again very, very soon. Thanks everybody! Talk soon.

Shannon Avana, Stephen Shapiro, Armand Morin, Darrin Landau

MoneyForLunch

Play Episode Listen Later Sep 25, 2015 64:00

Shannon Avana CEO of company Weight Loss Solutions, as well an entrepreneur of her own practice, Anxiety to Productivity. She provides business coaching, specializing in anxiety and depression. As a writer, Shannon delivers the leading edge in weight loss in an understandable, enjoyable and relaxing way Stephen Shapiro has presented his provocative strategies on innovation culture and collaboration to audiences in 50 countries. During his 15-year tenure with the consulting firm Accenture, he created and led a 20,000-person innovation practice. He is the author of five books, including “Best Practices Are Stupid,” which was named the best innovation and creativity book of 2011. Armand Morin Internet Strategist and Marketing Authority. He is an Internet marketing industry expert who has built a multimillion dollar international business. In 1996, he started with $1.83 in his pocket and no experience and has grown it into a multi-million dollar international business which has done business in over 100 countries around the world. Armand is also an international speaker and trainer and has shared the stage with people such as Donald Trump, Richard Branson, Jay Conrad Levinson and many more Darrin Landau life time entrepreneur who has built and run several small to medium sized businesses on both sides of the Canadian and US border. He started Merchant Cash USA, a Nevada corporation, with his business partner who resides in Las Vegas, Nevada.They provide funding capital to small businesses to be used for a multitude of purposes. He personally experienced first-hand the difficult task of raising capital to help grow his business

donald trump internet las vegas anxiety canadian productivity nevada richard branson accenture armand darrin landau jay conrad levinson stephen shapiro avana armand morin best practices are stupid

Shannon Avana, Stephen Shapiro, Armand Morin, Darrin Landau

MoneyForLunch

Play Episode Listen Later Sep 24, 2015 64:00

donald trump internet las vegas anxiety canadian productivity nevada richard branson accenture armand darrin landau jay conrad levinson stephen shapiro avana armand morin best practices are stupid

1 Time Tested, PROVEN & BulletProof Formula For A Multi-Million Dollar Online Business - With Armand Morin

The Best Business Podcast With Daryl Urbanski

Play Episode Listen Later Sep 21, 2015 64:57

Today I'd like to introduce you to Armand Morin. Loving husband to his beautiful wife Marianna, out of our 122 mutual friends on facebook I've probably heard his name mentioned by 1/3rd of them. Some of you may know him from his “Big event seminars”: These were some of the biggest internet marketing events in history.. His events helped to train more people in all areas of internet marketing than any other event in the world. He has seen the gurus come and go. He knows what strategies are working today and have stood the test of time over and over and over. Armand Morin is an Internet marketing industry expert who built a multimillion dollar international business. In 1996, he started with $1.83 in his pocket, no experience and has grown it into a multi-million dollar business which has touched more than 100 countries around the world. Armand is also an international speaker and trainer. He has shared the stage with people such as Donald Trump, Richard Branson, Jay Conrad Levinson and many many many more. His straight to the point teaching style has the unique ability to literally transform any business in 90 minutes or less. Enjoy! --- My mission is to create 200 new multi-millionaire business owners who solve world problems with entrepreneurship. How? You'll do better when you know better. Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them? Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place? Would it help you to hear them talk to other high-level entrepreneurs about their journeys, their mistakes and how they overcame their challenges to create the lives and financial success they desire? The Best Business Podcast was created for you to have all this in one place. If you like it, please subscribe, give an honest review and share with a friend you think will benefit so I may serve you both together. "Your success is my success." -- Daryl Urbanski

050: Fifty Game-Changing Internet Marketing & Online Business Breakthroughs from 37 Mentors Including Mike Filsaime, Armand Morin, Jim Edwards, Stu McLaren & Others

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Aug 9, 2015 67:25

An action-packed 50th Episode Anniversary Special with 50 Game Changing Internet Marketing and Online Business Breakthroughs from 37 Mentors... Four Daily Tasks You need to be completing 4 Daily Tasks. Before he realized this, Robert would have days where he'd knock out 20 or 30 tasks and then weeks would go by where he was burnt out and couldn't get the motivation to get anything done. As soon as he realized the 4 Daily Tasks Principle, things really changed for him. Today, of all the things you need to do, think about the 4 most important: Send out emails Run pitch webinars Set up sales letters Set up "buy buttons" Contact affiliates to promote our products Of all of those things, what is going to move you along the path of making money TODAY? That's where you should be concentrating. On a weekday, you want to do (3) 45-minute tasks and (1) 15-minute task. On a weekend, do (4) 5-minute tasks. For more info, check out Robert's book called Four Daily Tasks. List, Traffic and Offers Everything you do in your online business goes to one of these 3 categories: list, traffic, or offers. If it's not, it's probably not making you any money which means it's not essential. List: building your list or sending emails to your list Traffic: doing ads, blog articles for SEO, podcasts for SEO, working with your affiliates to drive more traffic to your site (p.s. all of this is also building your list). Offers: information products, iPhone apps, coaching programs, affiliate links that you promote. Of all the things you could do today, you want to do something that meets at least one of these aspects as part of your 4 daily tasks. It's easy to get caught up in what you should do first, the "chicken or the egg" syndrome. Robert's program, Income Machine can help with this. It shows you how to fill up the list, traffic and offers by still only completing 4 daily tasks. It shows you the 8 things to set up to satisfy having a good list, having decent traffic and having at least 1 or 2 offers for someone to buy. What you'll discover: How to choose a niche How to set up a website How to set up an Opt-In page How to set up an email follow-up sequence How to set up a blog, How to write a sales letter How to start a membership site How to drive traffic to your sites Check out Robert's book called List, Traffic, and Offers. And, now for 50 Great Business Lessons from Robert's Mentors... Mechanics, Marketing, Business, Branding and Strategy Allen Says: If you just have a sales letter, a payment button, a download page and a short report solving a problem, that's all you need to get started. Robert has started a lot of auto-pilot business just from having these 4 simple components. Gary Ambrose: One person CAN do everything. Gary is one of the first people Robert ever joint ventured with. Lance Tamashiro: A big result can be too scary for potential buyers. Go for a small achievable results in a short amount of time. Lance is Robert's business partner. Gary Ambrose: It's all about the Joint Venture. It's better to have an okay product with a lot of great affiliates and traffic rather than a spectacular product with no affiliates. This does not mean to put out bad products, but there is a point where it's good enough and it's more important to have good marketing than a perfect product and average marketing. Armand Morin: Double your prices. It sounds scary but all you need to do is edit a number on a website. If you want to make 10x your income, are you going to build up your list by that much or are you going to charge more? Josh Anderson: If you're making a newbie product, the budget for that is $100. That's a price point that doesn't hurt much for anyone that's new to a niche.Once you've done that, you can think about what else you could include in that $100 product and that is your upsell. Eric Louviere: Create a technology or a term that's more than a thing that already exists.

050: Fifty Game-Changing Internet Marketing & Online Business Breakthroughs from 37 Mentors Including Mike Filsaime, Armand Morin, Jim Edwards, Stu McLaren & Others

Marketer of the Day with Robert Plank / Robert Plank Show: Archive Feed 1

Play Episode Listen Later Aug 8, 2015 67:25

mentors fifty online businesses game changing internet marketing business breakthroughs stu mclaren daily tasks jim edwards mike filsaime armand morin

Episode 58 - Interview with Armand Morin - Mindset & Success

Law of Attraction Tips

Play Episode Listen Later Jan 14, 2015 32:00

In this Law of Attraction Tips podcast, Karen Luniw is interviewing her coach Armand Morin who has built a multi-million dollar international business. Armand talks about some mindset tools he uses as an introduction to a free Webcamp he is holding. All details can be found here: The Law of Attraction Center.com along with Show Notes. You can get your link to Armand's Free Webcamp at the link above! You can also find over 60 more of The Law of Attraction Tips podcasts when you sign up for your complimentary Fabulous & Free membership at The Law of Attraction Center.

success mindset law armand armand morin attraction tips karen luniw webcamp

Prolific And Specific

Play Episode Listen Later Jan 12, 2015 18:21

The keys to a winning offer, and a few other cool things. On today's episode Russell talks about the event he has going on today with his Inner Circle and Ignite members.He also tells his story of his first experiences selling to large groups of people and what he learned. Here are some of the cool things you will hear in this episode: Find out the story behind how Russell has been developing The Perfect Webinar. And how it helped him generate more sells in Clickfunnels. Why being prolific is 90% in the name of your product. And why you need to be very specific in what you are teaching. So listen below to find out how to be more prolific and specific. ---Transcript--- Hey everyone, this is Russell Brunson. It's six in the morning. It's snowing outside. I want to welcome you guys to an awesome Marketing in Your Car. Hey everyone, so I hope that you are listening to this at a time that's warm and a normal hour because right now, I'm recording this at a not normal hour and it's snowing outside, and it's freezing but I'm here because today, we have our event. I'm excited. Those who have been following us for any amount of time, if you know, we have an Inner Circle mastermind group and we have an Ignite coaching program. Three times a year, we get together and hang out, and we talk about cool stuff, and today is that day. I was up late working on stuff getting everything ready, and up early because I was nervous and excited, and had a chance to meet a bunch of our students I've been working with for six to eight months or so that I've never met face-to-face. That always makes me excited. I'm anxious, nervous, and excited and everything all wrapped into one. It's going to be a ton of fun. I'm driving right now to the event center where we're going to be at, and I'm praying that I don't slide off the road and die because it's really icy out here and wet. This podcast could also be my last will and testament if I do. If I do, my wife gets everything and my kids. They're awesome. I want to talk to you guys today about a couple of random things more so than anything because there's some stuff that's been on my mind that I think is pretty cool. I don't have any other format to share stuff like that, so here you are. You get to hear it. First thing I want to talk about was for yourself, I know all of us in our businesses focus on growing and what we can do, all that kind of stuff but my first question for you is what are you guys giving back. I know some people who listen to this give back a ton, and some people don't do anything. I had a really cool experience yesterday. There's a little handicapped boy who goes to church with me. I talked about him on other podcasts. His name is Jesse, just one of the neatest people in the world. He gets $20 a week from the state for food and for things like that to survive. Sunday, we took him to church. Everybody takes turns picking him up and taking him. We took him on Sunday. We got there, and as soon as we sat down in the seat, he pulls his wallet out of his thing and gets out his tithing, which is 10%, right? Of his $20, he pulls out two dollars. Then in our church, there are a couple of other funds. There's one that's called a fast offering fund which is money that goes towards people who are less fortunate, helps feed them, and things like that. Then he puts five dollars into the fast offering fund, which was one fourth of the money that he gets to survive each week. Then there's a missionary fund which helps missionaries to support themselves. He put two dollars in the missionary fund. What's that, five, six, seven, eight, nine, so almost 50% of his income, he gave back. He was so excited to do it. You should have seen him. He was jumping around, so excited and so grateful that he had a chance to give to those who are less fortunate than him. This guy makes $20 a week. That's it. He struggles to walk and talk, and all these types of things. I just look at how many excuses that a lot of us have, especially as your business grows. I still complain about government because they're a bunch of punks and they're taking half my money. That's always frustrating. I try never to complain about church because we pay 10% of our income to the church. That number gets bigger and bigger and bigger. I hear people who struggle about that, and whine and complain. It's not fair, that's my money, things like that. It drives me crazy. I look at someone like Jesse who literally gives everything, 100% almost of what he has. He keeps the last 60% so he can buy his food for the week but everything else, he's giving for the Lord. I thought that was a really neat thing. I look at some of my friends in this business. One of them that always inspires me is Stu McLaren and his wife Amy. His whole mission of his business is not to make a ton of money. It's to be able to serve people and help people. They've built this charity out in Kenya. We had a chance to go out to Kenya a couple of years ago with them. It's just inspiring to see people who are using what they're doing to help others as opposed to just helping themselves all the time. Anyway, that is lesson number one for you all today. Some other stuff, here's another one I was thinking about. The workshop today is called “The Perfect Webinar.” It's funny, I've been doing some version of webinars or teleseminars for over 10 years now. I remember when I first started doing them, I would go and I remember the very first one. I was actually at an Armand Morin seminar. I signed up. I had $2000 I think for the seminar. I was so excited, my first internet marketing seminar. I was going to go meet internet marketing people which I was really excited about. I'm at this event and I'm learning all this stuff. The first speaker gets up and he starts speaking, and at the end of his presentation, he closes. He tells people to run at the back of the room and go buy his thing. I look and I see people running to the back of the room. I had never seen that before. I'm doing the math. I think he was selling a $2000 package. I'm doing that two, four, six, eight. I'm like, “That guy made $40,000 right there.” The next speaker gets up and does the same thing. Boom, he's selling a $5000 package, five, 10, 15, 20, “Dang, in an hour.” The next speaker gets up. After three days of watching this, shy little Russell who didn't dare to talk to anyone, who loved my internet business so I could hide behind the computer was like, “I got to learn how to do what these guys are doing because I want to be able to do that,” and started being on this quest, this 10 year quest to figure out how in the world to sell from stage. I remember the first couple of times, I was so embarrassed. I would try to mimic what people were doing. I go and do my pitch, and crickets at the end. Nobody would budge. I would be standing there at the front, and it would be so awkward. I literally would go up to my hotel room and shut the door, and just hide in there because I would be so embarrassed. I seriously, there would be events where I would spend three days at the event hiding in the hotel room because my stage pitch bombed and I was too embarrassed to see the promoters or other attendees, or anyone. I would just be embarrassed and hide up there. This is me 10 years ago. This would give you guys comfort for those of you guys who are nervous to do this kind of thing. I was scared out of my wits. I kept seeing people do it. I'm like, “Oh, I got to figure this out. They can't be that much smarter than me,” so I started studying. I went through 10 or 12 different public speaking courses. I went to Dan Kennedy's and Bill Glazer's, and Armand Morin's, and on and on. Each time, I learned little pieces and little nuggets that would get me closer and closer to having the perfect webinar. Anyway, I kept doing that for over 10 years now, just getting that webinar better and better. A little while ago, I put together a template for what I call the perfect webinar. I was putting together this template called “The Perfect Webinar.” It was basically all the pieces I had learned, I tried to sketch them out in one cool spot. I think in the future, I'm just going to give that out. I think I'll do a free plus shipping on it. In the future, if you go to I think I own PerfectWebinar.com or ThePerfectWebinar.com, I'm not sure. It's not there today but in the future it will be there and I'll give away the template for free. It's basically all these pieces put together to a really cool template that you can use, and you plug in the pieces. After I built that, the first presentation I did was one called “High Ticket Secrets,” and I went and created the whole thing and launched it. We did 70 or 80 grand from the webinar. I was like, “That's not too bad.” Then of course, stupid Russell, when things work, I forget about them sometimes and don't do them. Then I had some coaching clients who came through who I knew for what they were doing and wanting something, “You guys need this. You need to use the webinar script.” I gave them the script, trained them, and coached them on it. Person after person we gave it to, boom, knocked it out of the park. It just kept happening over and over again. I was like, “This thing is really good. This is one of the best little pieces of paper I've ever put together.” Then about three or four months ago, I had to do a webinar. We had actually, it's a funny backstory but I'll share it with you guys because you are Marketing in Your Car fans and you guys are hanging out with me all the time. Nobody else really knows this but when we launched Click Funnels initially, it was a smashing failure. You thought I was going to say smashing success. No, we launched it. It shocked me how few people signed up. We got people in there but my goal was at least 10,000 people. I think from the entire launch, we got about 1000. I was like, “Are you kidding me?” I was sick to my stomach, spend a million dollars on a program, you want it to work. We were all frustrated. Then a month later, Mike Filsaime is like, “I want you to come to my event and you guys sell Click Funnels.” I was like, “Right now, Click Funnels is a dollar, a free trial. How am I going to sell it? We got to package this thing up.” Two days before the event, literally, I'm like, “Okay, I got to start on a presentation,” so pulled out the perfect webinar script, and I just followed it to a T. I was like, “You know what? This is 10 years of work. I'm too tired and too worn out to try to reinvent this thing.” I just took “The Perfect Webinar,” spent two days going through and plugging in the PowerPoint slides, following my script to a T. Two days later, I got to San Diego for Filsaime's event, stepped on stage, never gave this presentation before, super nervous, got up there and did it, and closed 34% of the room. I was like, “Dang, I've never closed 34% of the room before.” We went home, we started doing webinars, and it's funny, we did the first webinar on a Thursday morning and we did $30,000 in sales. I thought, “That's not too bad but I thought we'd do better.” I had another webinar four hours later. I went through all the questions that people had asked me during the webinar. I was like, “Okay, these are all the sticking points that I'm not explaining things well enough,” so I went back and we tweaked things, tweaked things, and got it better and better. Then four hours later, did the webinar again, same size audience, same everything, almost identical demographic, and did $120,000 in sales. I was like, “Dang, this keeps working better and better.” I did that webinar four or five times, and wound up doing I think about a million dollars the first three weeks doing that webinar, and then what was cool was Dan Kennedy's company, GKIC, asked me to come speak at their event so I went out there and did it, the same presentation. We closed 49% of the room, almost 50%, one more dude and I would have tipped it over and had half the room buy. Anyway, I was so proud. I couldn't believe that worked. I came back and said, “You know what? This whole perfect webinar idea, we need to focus more on it.” That's what's happening in the next two days here. Everyone in my high end coaching program is coming in for two days. We're going to build out perfect webinars. 50% is the script and 50% is the sequence. Today, we're going to be doing script, and tomorrow, we're doing sequencing. What's cool is that at this event, this is what I'm most nervous about is I'm going to go out on stage right after lunchtime and I have about 900 people registered for a webinar today. I'm going to sit up on stage live in front of everyone and do the webinar with a whole audience listening in. I'm either going to bomb and make no money or I'm going to crush it and make as much money in front of everybody. Anyway, I'm nervous but you guys are going to see what I'm saying. I'm going to have 100 people in my audience here in Boise listening and watching me, and I'm going to stand up on stage for 90 minutes and do my pitch. Hopefully, if I don't screw it up, I'll just close a ton of people. Anyway, it's going to be super fun. I'm nervous. I'm nervous because half the time, hotel internet doesn't even work so people might not even be able to hear the presentation. There are so many things that could go wrong but if it goes right, it's going to be really, really cool. We're going to try it out. Typically, when I do things, I like hedging my bets. When I do things that can make me look stupid, I do them in private so that if a webinar bombs, nobody knows except for me but this time, there's everyone here so what can you do? It's going to be fun. We'll have a good time with it, right? Hopefully these guys will be forgiving if I screw it up, but if I do it correctly and execute it right, I think it will be a good learning opportunity to have them see how I do it because it's so much more than just watching a webinar to get it. There's a lot about just the way you present and the way you pitch live. It's going to be fun. The last core thing, I'm almost to the event center which is cool. I'm early. I'm never early to these kind of things. My wife would be very proud of me right now. The last thing, as I was going through my presentation last night, building my presentation for today, I've had a lot of people who have gone through “The Perfect Webinar” script and given it back to me. The advice I'm about to share with you is important for perfect webinars, for video sales letters, for any kind of selling that you're going to do but they give it to me and they're like, “Here's my thing. I go through it, I watch it.” The difference between a webinar that makes you $1000 and one that makes you a million dollars is not much. It's a very fine line that gets you from one spot to the other. The thing that I think pushes you over the edge are two things. It's being prolific and being specific. Let me elaborate on it. The first one is being prolific. This is one that's hard to teach. How do you become prolific? You're prolific or you're not. You got to think about that. How do you become prolific? With this one guy I was critiquing, he had this big buildup about what his big secret thing was. The secret was in the back end. I'm like, “Man, everyone's secret is the back end. That's not a unique thing.” Your big reveal can still be the back end but you got to call it something different. Being prolific is 90% how you name things. It can still be the exact same thing as everyone else is doing but just the naming it, what do you call it? If you call it the back end and everyone else calls it the back end, it's no longer exciting. I was telling him because the thing he was selling was very similar to something I was selling that we call the black box funnel. I was like, “What you're doing and what I'm doing are very similar.” I said, “You called yours the back end. I called mine the black box funnel. Which one sounds more prolific?” The black box funnel, “Whoa, what is that?” You're very interesting and you got to figure that thing out. You can't just answer it in your head. You can't be like, “Oh, it's a back end sales funnel. I've listened to 30 webinars and they talk about this.” That's the first piece is being prolific. The second piece is being specific. In this guy's presentation, he kept coming back to, “Oh yeah, and then you can do Google Ads or Facebook. You can do five different kinds of back ends. There's this or that, different things. There are a whole bunch of things you can do.” That's the opposite of sales. What sales is, “This is the exact specific thing you have to do to be successful. If you deviate from this one iota, you will fail.” It sounds like I'm going over the edge but that's what sells, being very, very specific. Again, if you look at the Black Box Funnel, I think the video as of right now is still there if you go to BlackBoxFunnel.com, you'll see it. I have a video there that sells. It's one of our front ends for our coaching program, and I'm very, very specific, “This is how you do it. This is what the first page has to look like. The second page has to look like this. This is how the ad has to look like.” I'm very specific. I tell them things in absolutes. If you guys watch Star Wars where they say that only Siths deal in absolutes or whatever, it's very, very true. You have to be very specific and absolute. It can't be like, “Oh, there's a bunch of ways to do this.” It has to be there's only one path to success, this is what it is, do not deviate from it because that's what people respect. That's what gets them inspired and to want to give you money, that there's a specific path. You've got it. Nobody else does. Even if there are other paths, you don't tell them about it. You tell them about the path, the specific one that you want them to go on, and that's it. For example, this whole perfect webinar thing, this is the only path. You notice that I'm very, very specific. If you look at the way we're selling this and teaching it, these are the slides, this is the order, do not deviate from it or you're going to screw it up, very, very specific. I think it's prolific too but we'll leave that. We'll find out when this offer goes live and see how it works. That's the key, guys. When you're making any kind of content or sales presentation, whatever, always think in your head over and over and over again, prolific and specific, prolific and specific. Those are the keys. You can't be un-prolific and give people tons of options. If you do, you're never going to be successful. This is a long podcast, guys. We're at almost 18 minutes but I'm at the event center. I'm going to go in and get things unpacked, get things rocking and rolling. I appreciate you guys listening. I hope you enjoyed this. If you're not in our inner circle yet, what are you waiting for? Come on, now. There's nobody that gives as much as I do. We not only do events three times a year, you also get me live on Voxer, which Voxer is like a walkie-talkie coaching program through the phone, which means you can literally walkie-talkie me. I have some guys in our inner circle that walkie-talkie me three or four times a day asking me questions. There's no one that gives as much as I do because there's no one that cares as much as I do. I care about you guys, so if you're not in our inner circle or our Ignite coaching program yet, it's time to do it. What are you waiting for? Just go to Ignite.DotComSecrets.com. You can apply there and you can be hanging out with me at the next event. I appreciate you and I'll talk to you soon.

Prolific And Specific

Marketing Secrets (2015)

Play Episode Listen Later Jan 12, 2015 18:21

The keys to a winning offer, and a few other cool things. On today’s episode Russell talks about the event he has going on today with his Inner Circle and Ignite members.He also tells his story of his first experiences selling to large groups of people and what he learned. Here are some of the cool things you will hear in this episode: Find out the story behind how Russell has been developing The Perfect Webinar. And how it helped him generate more sells in Clickfunnels. Why being prolific is 90% in the name of your product. And why you need to be very specific in what you are teaching. So listen below to find out how to be more prolific and specific. ---Transcript--- Hey everyone, this is Russell Brunson. It’s six in the morning. It’s snowing outside. I want to welcome you guys to an awesome Marketing in Your Car. Hey everyone, so I hope that you are listening to this at a time that’s warm and a normal hour because right now, I’m recording this at a not normal hour and it’s snowing outside, and it’s freezing but I’m here because today, we have our event. I’m excited. Those who have been following us for any amount of time, if you know, we have an Inner Circle mastermind group and we have an Ignite coaching program. Three times a year, we get together and hang out, and we talk about cool stuff, and today is that day. I was up late working on stuff getting everything ready, and up early because I was nervous and excited, and had a chance to meet a bunch of our students I’ve been working with for six to eight months or so that I’ve never met face-to-face. That always makes me excited. I’m anxious, nervous, and excited and everything all wrapped into one. It’s going to be a ton of fun. I’m driving right now to the event center where we’re going to be at, and I’m praying that I don’t slide off the road and die because it’s really icy out here and wet. This podcast could also be my last will and testament if I do. If I do, my wife gets everything and my kids. They’re awesome. I want to talk to you guys today about a couple of random things more so than anything because there’s some stuff that’s been on my mind that I think is pretty cool. I don’t have any other format to share stuff like that, so here you are. You get to hear it. First thing I want to talk about was for yourself, I know all of us in our businesses focus on growing and what we can do, all that kind of stuff but my first question for you is what are you guys giving back. I know some people who listen to this give back a ton, and some people don’t do anything. I had a really cool experience yesterday. There’s a little handicapped boy who goes to church with me. I talked about him on other podcasts. His name is Jesse, just one of the neatest people in the world. He gets $20 a week from the state for food and for things like that to survive. Sunday, we took him to church. Everybody takes turns picking him up and taking him. We took him on Sunday. We got there, and as soon as we sat down in the seat, he pulls his wallet out of his thing and gets out his tithing, which is 10%, right? Of his $20, he pulls out two dollars. Then in our church, there are a couple of other funds. There’s one that’s called a fast offering fund which is money that goes towards people who are less fortunate, helps feed them, and things like that. Then he puts five dollars into the fast offering fund, which was one fourth of the money that he gets to survive each week. Then there’s a missionary fund which helps missionaries to support themselves. He put two dollars in the missionary fund. What’s that, five, six, seven, eight, nine, so almost 50% of his income, he gave back. He was so excited to do it. You should have seen him. He was jumping around, so excited and so grateful that he had a chance to give to those who are less fortunate than him. This guy makes $20 a week. That’s it. He struggles to walk and talk, and all these types of things. I just look at how many excuses that a lot of us have, especially as your business grows. I still complain about government because they’re a bunch of punks and they’re taking half my money. That’s always frustrating. I try never to complain about church because we pay 10% of our income to the church. That number gets bigger and bigger and bigger. I hear people who struggle about that, and whine and complain. It’s not fair, that’s my money, things like that. It drives me crazy. I look at someone like Jesse who literally gives everything, 100% almost of what he has. He keeps the last 60% so he can buy his food for the week but everything else, he’s giving for the Lord. I thought that was a really neat thing. I look at some of my friends in this business. One of them that always inspires me is Stu McLaren and his wife Amy. His whole mission of his business is not to make a ton of money. It’s to be able to serve people and help people. They’ve built this charity out in Kenya. We had a chance to go out to Kenya a couple of years ago with them. It’s just inspiring to see people who are using what they’re doing to help others as opposed to just helping themselves all the time. Anyway, that is lesson number one for you all today. Some other stuff, here’s another one I was thinking about. The workshop today is called “The Perfect Webinar.” It’s funny, I’ve been doing some version of webinars or teleseminars for over 10 years now. I remember when I first started doing them, I would go and I remember the very first one. I was actually at an Armand Morin seminar. I signed up. I had $2000 I think for the seminar. I was so excited, my first internet marketing seminar. I was going to go meet internet marketing people which I was really excited about. I’m at this event and I’m learning all this stuff. The first speaker gets up and he starts speaking, and at the end of his presentation, he closes. He tells people to run at the back of the room and go buy his thing. I look and I see people running to the back of the room. I had never seen that before. I’m doing the math. I think he was selling a $2000 package. I’m doing that two, four, six, eight. I’m like, “That guy made $40,000 right there.” The next speaker gets up and does the same thing. Boom, he’s selling a $5000 package, five, 10, 15, 20, “Dang, in an hour.” The next speaker gets up. After three days of watching this, shy little Russell who didn’t dare to talk to anyone, who loved my internet business so I could hide behind the computer was like, “I got to learn how to do what these guys are doing because I want to be able to do that,” and started being on this quest, this 10 year quest to figure out how in the world to sell from stage. I remember the first couple of times, I was so embarrassed. I would try to mimic what people were doing. I go and do my pitch, and crickets at the end. Nobody would budge. I would be standing there at the front, and it would be so awkward. I literally would go up to my hotel room and shut the door, and just hide in there because I would be so embarrassed. I seriously, there would be events where I would spend three days at the event hiding in the hotel room because my stage pitch bombed and I was too embarrassed to see the promoters or other attendees, or anyone. I would just be embarrassed and hide up there. This is me 10 years ago. This would give you guys comfort for those of you guys who are nervous to do this kind of thing. I was scared out of my wits. I kept seeing people do it. I’m like, “Oh, I got to figure this out. They can’t be that much smarter than me,” so I started studying. I went through 10 or 12 different public speaking courses. I went to Dan Kennedy’s and Bill Glazer’s, and Armand Morin’s, and on and on. Each time, I learned little pieces and little nuggets that would get me closer and closer to having the perfect webinar. Anyway, I kept doing that for over 10 years now, just getting that webinar better and better. A little while ago, I put together a template for what I call the perfect webinar. I was putting together this template called “The Perfect Webinar.” It was basically all the pieces I had learned, I tried to sketch them out in one cool spot. I think in the future, I’m just going to give that out. I think I’ll do a free plus shipping on it. In the future, if you go to I think I own PerfectWebinar.com or ThePerfectWebinar.com, I’m not sure. It’s not there today but in the future it will be there and I’ll give away the template for free. It’s basically all these pieces put together to a really cool template that you can use, and you plug in the pieces. After I built that, the first presentation I did was one called “High Ticket Secrets,” and I went and created the whole thing and launched it. We did 70 or 80 grand from the webinar. I was like, “That’s not too bad.” Then of course, stupid Russell, when things work, I forget about them sometimes and don’t do them. Then I had some coaching clients who came through who I knew for what they were doing and wanting something, “You guys need this. You need to use the webinar script.” I gave them the script, trained them, and coached them on it. Person after person we gave it to, boom, knocked it out of the park. It just kept happening over and over again. I was like, “This thing is really good. This is one of the best little pieces of paper I’ve ever put together.” Then about three or four months ago, I had to do a webinar. We had actually, it’s a funny backstory but I’ll share it with you guys because you are Marketing in Your Car fans and you guys are hanging out with me all the time. Nobody else really knows this but when we launched Click Funnels initially, it was a smashing failure. You thought I was going to say smashing success. No, we launched it. It shocked me how few people signed up. We got people in there but my goal was at least 10,000 people. I think from the entire launch, we got about 1000. I was like, “Are you kidding me?” I was sick to my stomach, spend a million dollars on a program, you want it to work. We were all frustrated. Then a month later, Mike Filsaime is like, “I want you to come to my event and you guys sell Click Funnels.” I was like, “Right now, Click Funnels is a dollar, a free trial. How am I going to sell it? We got to package this thing up.” Two days before the event, literally, I’m like, “Okay, I got to start on a presentation,” so pulled out the perfect webinar script, and I just followed it to a T. I was like, “You know what? This is 10 years of work. I’m too tired and too worn out to try to reinvent this thing.” I just took “The Perfect Webinar,” spent two days going through and plugging in the PowerPoint slides, following my script to a T. Two days later, I got to San Diego for Filsaime’s event, stepped on stage, never gave this presentation before, super nervous, got up there and did it, and closed 34% of the room. I was like, “Dang, I’ve never closed 34% of the room before.” We went home, we started doing webinars, and it’s funny, we did the first webinar on a Thursday morning and we did $30,000 in sales. I thought, “That’s not too bad but I thought we’d do better.” I had another webinar four hours later. I went through all the questions that people had asked me during the webinar. I was like, “Okay, these are all the sticking points that I’m not explaining things well enough,” so I went back and we tweaked things, tweaked things, and got it better and better. Then four hours later, did the webinar again, same size audience, same everything, almost identical demographic, and did $120,000 in sales. I was like, “Dang, this keeps working better and better.” I did that webinar four or five times, and wound up doing I think about a million dollars the first three weeks doing that webinar, and then what was cool was Dan Kennedy’s company, GKIC, asked me to come speak at their event so I went out there and did it, the same presentation. We closed 49% of the room, almost 50%, one more dude and I would have tipped it over and had half the room buy. Anyway, I was so proud. I couldn’t believe that worked. I came back and said, “You know what? This whole perfect webinar idea, we need to focus more on it.” That’s what’s happening in the next two days here. Everyone in my high end coaching program is coming in for two days. We’re going to build out perfect webinars. 50% is the script and 50% is the sequence. Today, we’re going to be doing script, and tomorrow, we’re doing sequencing. What’s cool is that at this event, this is what I’m most nervous about is I’m going to go out on stage right after lunchtime and I have about 900 people registered for a webinar today. I’m going to sit up on stage live in front of everyone and do the webinar with a whole audience listening in. I’m either going to bomb and make no money or I’m going to crush it and make as much money in front of everybody. Anyway, I’m nervous but you guys are going to see what I’m saying. I’m going to have 100 people in my audience here in Boise listening and watching me, and I’m going to stand up on stage for 90 minutes and do my pitch. Hopefully, if I don’t screw it up, I’ll just close a ton of people. Anyway, it’s going to be super fun. I’m nervous. I’m nervous because half the time, hotel internet doesn’t even work so people might not even be able to hear the presentation. There are so many things that could go wrong but if it goes right, it’s going to be really, really cool. We’re going to try it out. Typically, when I do things, I like hedging my bets. When I do things that can make me look stupid, I do them in private so that if a webinar bombs, nobody knows except for me but this time, there’s everyone here so what can you do? It’s going to be fun. We’ll have a good time with it, right? Hopefully these guys will be forgiving if I screw it up, but if I do it correctly and execute it right, I think it will be a good learning opportunity to have them see how I do it because it’s so much more than just watching a webinar to get it. There’s a lot about just the way you present and the way you pitch live. It’s going to be fun. The last core thing, I’m almost to the event center which is cool. I’m early. I’m never early to these kind of things. My wife would be very proud of me right now. The last thing, as I was going through my presentation last night, building my presentation for today, I’ve had a lot of people who have gone through “The Perfect Webinar” script and given it back to me. The advice I’m about to share with you is important for perfect webinars, for video sales letters, for any kind of selling that you’re going to do but they give it to me and they’re like, “Here’s my thing. I go through it, I watch it.” The difference between a webinar that makes you $1000 and one that makes you a million dollars is not much. It’s a very fine line that gets you from one spot to the other. The thing that I think pushes you over the edge are two things. It’s being prolific and being specific. Let me elaborate on it. The first one is being prolific. This is one that’s hard to teach. How do you become prolific? You’re prolific or you’re not. You got to think about that. How do you become prolific? With this one guy I was critiquing, he had this big buildup about what his big secret thing was. The secret was in the back end. I’m like, “Man, everyone’s secret is the back end. That’s not a unique thing.” Your big reveal can still be the back end but you got to call it something different. Being prolific is 90% how you name things. It can still be the exact same thing as everyone else is doing but just the naming it, what do you call it? If you call it the back end and everyone else calls it the back end, it’s no longer exciting. I was telling him because the thing he was selling was very similar to something I was selling that we call the black box funnel. I was like, “What you’re doing and what I’m doing are very similar.” I said, “You called yours the back end. I called mine the black box funnel. Which one sounds more prolific?” The black box funnel, “Whoa, what is that?” You’re very interesting and you got to figure that thing out. You can’t just answer it in your head. You can’t be like, “Oh, it’s a back end sales funnel. I’ve listened to 30 webinars and they talk about this.” That’s the first piece is being prolific. The second piece is being specific. In this guy’s presentation, he kept coming back to, “Oh yeah, and then you can do Google Ads or Facebook. You can do five different kinds of back ends. There’s this or that, different things. There are a whole bunch of things you can do.” That’s the opposite of sales. What sales is, “This is the exact specific thing you have to do to be successful. If you deviate from this one iota, you will fail.” It sounds like I’m going over the edge but that’s what sells, being very, very specific. Again, if you look at the Black Box Funnel, I think the video as of right now is still there if you go to BlackBoxFunnel.com, you’ll see it. I have a video there that sells. It’s one of our front ends for our coaching program, and I’m very, very specific, “This is how you do it. This is what the first page has to look like. The second page has to look like this. This is how the ad has to look like.” I’m very specific. I tell them things in absolutes. If you guys watch Star Wars where they say that only Siths deal in absolutes or whatever, it’s very, very true. You have to be very specific and absolute. It can’t be like, “Oh, there’s a bunch of ways to do this.” It has to be there’s only one path to success, this is what it is, do not deviate from it because that’s what people respect. That’s what gets them inspired and to want to give you money, that there’s a specific path. You’ve got it. Nobody else does. Even if there are other paths, you don’t tell them about it. You tell them about the path, the specific one that you want them to go on, and that’s it. For example, this whole perfect webinar thing, this is the only path. You notice that I’m very, very specific. If you look at the way we’re selling this and teaching it, these are the slides, this is the order, do not deviate from it or you’re going to screw it up, very, very specific. I think it’s prolific too but we’ll leave that. We’ll find out when this offer goes live and see how it works. That’s the key, guys. When you’re making any kind of content or sales presentation, whatever, always think in your head over and over and over again, prolific and specific, prolific and specific. Those are the keys. You can’t be un-prolific and give people tons of options. If you do, you’re never going to be successful. This is a long podcast, guys. We’re at almost 18 minutes but I’m at the event center. I’m going to go in and get things unpacked, get things rocking and rolling. I appreciate you guys listening. I hope you enjoyed this. If you’re not in our inner circle yet, what are you waiting for? Come on, now. There’s nobody that gives as much as I do. We not only do events three times a year, you also get me live on Voxer, which Voxer is like a walkie-talkie coaching program through the phone, which means you can literally walkie-talkie me. I have some guys in our inner circle that walkie-talkie me three or four times a day asking me questions. There’s no one that gives as much as I do because there’s no one that cares as much as I do. I care about you guys, so if you’re not in our inner circle or our Ignite coaching program yet, it’s time to do it. What are you waiting for? Just go to Ignite.DotComSecrets.com. You can apply there and you can be hanging out with me at the next event. I appreciate you and I’ll talk to you soon.

A Break with Bret and Bryan - Information Marketing Insights

bret armand marketing insights armand morin information marketing

Play Episode Listen Later Sep 16, 2014 11:00

Is a new generation of optin boxes on the way? Armand Morin thinks so, and in this week's episode the guys give their thoughts on where Armand thinks optin boxes are headed.

Episode #90 – Work Your Way In Vs. Buy Your Way In

Marketing In Your Car - The Archives

Play Episode Listen Later Aug 8, 2014 5:35

The post Episode #90 – Work Your Way In Vs. Buy Your Way In appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... The easy way to get to the top. --------------------------------------------------------------------------------- Hey, everyone. This is Russell Brunson, and I want to welcome you to “Marketing in Your Car.” Hey everyone. I'm heading back from the gym right now, and I just had a quick thought. Because the drive from my gym to my house is even less than from the office, this one won't probably be that long. Last night, I had a really cool experience. I had a chance to talk to Dave Asprey from Bullet-Proof Executive. First off, it was really, really cool. I've been trying to do the Bulletproof Diet. I thought I was doing it well, but I've been gaining weight and gaining body fat. I was like [laughs], “I don't think this Bulletproof thing is really working. I think there're some issues here, and so two months ago, I was on his site, and he had a link. It was like, “Hey, five hundred bucks for a one-on-one consultation.” I was like, “All right. Sweet. I can do that,” and so I paid him five hundred bucks. Last night was my one-on-one consultation with him, and it was pretty cool, because literally, I sat down with him on Skype chat, and within about thirty seconds, he told me everything I was doing wrong, why I was screwing it up. I always thought I was doing it intelligently, and I was doing it totally backwards. We completely rebuilt the whole thing, and it was awesome. I gained more from that hour than I could have gotten in five years reading every one of his blog posts, listening to all of his podcasts, and going through all of that kind of stuff. It made me start thinking about how when I first got started in this business, I met this guy. I can't remember his name, but it was at one of Armand Morin's events, and I may have even done a podcast about this before, because I think it's a cool concept, but I started thinking about it again last night. It was a young kid, and he was at this event, and he had joined Armand's Platinum Group, and I was talking to him, and he was in ten different Platinum groups, and all of these different Masterminds. I was like, “Dude, how in the world can you afford all of that? That stuff's expensive.” He said, “Russell, I learned something early in my life. There're two ways to get to the top. Number one, you can work your way in. Number two, you can buy your way in. I choose the second. I could spend three years trying to get to know Armand and become friends with him and do a deal with him and learn from him, and all kinds of stuff, or I can just pay him some money, and “Boom,” buy my way in. I buy into everyone's programs,” and he just works. –“There're two ways. You either work your way in or buy your way in. It's faster to buy your way in.” I was thinking about how with Dave Asprey, I paid him five hundred bucks. Not a lot of money, but I had a chance to spend an hour with him on Skype. We got to know each other. At the end of it, we talked about his book he's launching. I talked to him about how to promote it, and “Boom.” We feel like we had a connection, and now moving forward, I feel like he will be a friend – someone who I'll be able to help in the future. He'll help me, and that kind of thing, whereas if it was someone who I had just contacted him normally, I probably could have gotten through to him. I probably could have met him, but not at the same level as when I was just able to come and just pay and get in that way. It's interesting. I'm looking at the people who are in my Inner Circle, people who are in my Knight program and in our coaching programs, and its fun, because literally, I have Voxer on my phone,

marketing sales boom skype knight platinum bulletproof inner circle conversions masterminds armand russell brunson dave asprey voxer dotcom secrets bulletproof diet your car armand morin platinum group

Work Your Way In Vs. Buy Your Way In

marketing boom skype knight home depot platinum bulletproof inner circle masterminds armand russell brunson dave asprey voxer bulletproof diet your car mark joyner armand morin platinum group

Play Episode Listen Later Aug 8, 2014 5:36

The easy way to get to the top. ---Transcript--- Hey, everyone. This is Russell Brunson, and I want to welcome you to “Marketing in Your Car.” Hey everyone. I'm heading back from the gym right now, and I just had a quick thought. Because the drive from my gym to my house is even less than from the office, this one won't probably be that long. Last night, I had a really cool experience. I had a chance to talk to Dave Asprey from Bullet-Proof Executive. First off, it was really, really cool. I've been trying to do the Bulletproof Diet. I thought I was doing it well, but I've been gaining weight and gaining body fat. I was like [laughs], “I don't think this Bulletproof thing is really working. I think there're some issues here, and so two months ago, I was on his site, and he had a link. It was like, “Hey, five hundred bucks for a one-on-one consultation.” I was like, “All right. Sweet. I can do that,” and so I paid him five hundred bucks. Last night was my one-on-one consultation with him, and it was pretty cool, because literally, I sat down with him on Skype chat, and within about thirty seconds, he told me everything I was doing wrong, why I was screwing it up. I always thought I was doing it intelligently, and I was doing it totally backwards. We completely rebuilt the whole thing, and it was awesome. I gained more from that hour than I could have gotten in five years reading every one of his blog posts, listening to all of his podcasts, and going through all of that kind of stuff. It made me start thinking about how when I first got started in this business, I met this guy. I can't remember his name, but it was at one of Armand Morin's events, and I may have even done a podcast about this before, because I think it's a cool concept, but I started thinking about it again last night. It was a young kid, and he was at this event, and he had joined Armand's Platinum Group, and I was talking to him, and he was in ten different Platinum groups, and all of these different Masterminds. I was like, “Dude, how in the world can you afford all of that? That stuff's expensive.” He said, “Russell, I learned something early in my life. There're two ways to get to the top. Number one, you can work your way in. Number two, you can buy your way in. I choose the second. I could spend three years trying to get to know Armand and become friends with him and do a deal with him and learn from him, and all kinds of stuff, or I can just pay him some money, and “Boom,” buy my way in. I buy into everyone's programs,” and he just works. –“There're two ways. You either work your way in or buy your way in. It's faster to buy your way in.” I was thinking about how with Dave Asprey, I paid him five hundred bucks. Not a lot of money, but I had a chance to spend an hour with him on Skype. We got to know each other. At the end of it, we talked about his book he's launching. I talked to him about how to promote it, and “Boom.” We feel like we had a connection, and now moving forward, I feel like he will be a friend – someone who I'll be able to help in the future. He'll help me, and that kind of thing, whereas if it was someone who I had just contacted him normally, I probably could have gotten through to him. I probably could have met him, but not at the same level as when I was just able to come and just pay and get in that way. It's interesting. I'm looking at the people who are in my Inner Circle, people who are in my Knight program and in our coaching programs, and its fun, because literally, I have Voxer on my phone, and all of the people in my Inner Circle have Voxer with me. I know their businesses. They ask me questions all of the time. I know their ins and outs. I know their ups and their downs. They get so much more access to me, and I feel like they're my friends now. Again, I never would have met these people if they'd had to work their way in, but they bought their way in, and now “Boom,” I'm here. I'm on their team. I'm helping them out in their businesses, and it's a ton of fun. There was a guy the other day who – now, I charge a lot more for an hour-long consult than Dave does, but he bought an hour-long consult with me. It was really cool. I went through the consult, and I gave him my all in an hour. We built out an entirely new business model for him online, mapped out the whole thing for him, and it turned out pretty awesome. At the end of it, he was like, “Hey, Russell, by the way, I've got this new thing,” that he was doing, and he explained it to me, and it was awesome, and now I am giving him money back in exchange for his thing. But he bought his way in, and that conversation probably never would have happened. It cost him money, but again, in return, I ended up investing in something he had, and he made his money back immediately. It was pretty cool. That's my thought for today. There're two ways to get in, again, you guys. You can work your way in, or you can buy your way in, but it's always better and faster to buy your way in. That's my thoughts. If you don't have the money, then go fricking earn it. Go get a job. Go rake some leaves. I literally, when I bought my first thing, I had to go rake leaves. I bought a $12 rake and a tarp at Home Depot, and I raked leaves for four or five weekends in a row to be able to invest in Mark Joyner's “Farewell Package”. That's what you've got to do sometimes – buy your way in. That's my message for today. I hope that helps some of you guys. Check out Dave Asprey's stuff. Super cool guy. I'm excited for his book to come out. We'll talk to you guys all again really, really soon. Thanks.

Work Your Way In Vs. Buy Your Way In

Marketing Secrets (2013-2014)

Play Episode Listen Later Aug 8, 2014 5:36

The easy way to get to the top. ---Transcript--- Hey, everyone. This is Russell Brunson, and I want to welcome you to “Marketing in Your Car.” Hey everyone. I’m heading back from the gym right now, and I just had a quick thought. Because the drive from my gym to my house is even less than from the office, this one won’t probably be that long. Last night, I had a really cool experience. I had a chance to talk to Dave Asprey from Bullet-Proof Executive. First off, it was really, really cool. I’ve been trying to do the Bulletproof Diet. I thought I was doing it well, but I’ve been gaining weight and gaining body fat. I was like [laughs], “I don’t think this Bulletproof thing is really working. I think there’re some issues here, and so two months ago, I was on his site, and he had a link. It was like, “Hey, five hundred bucks for a one-on-one consultation.” I was like, “All right. Sweet. I can do that,” and so I paid him five hundred bucks. Last night was my one-on-one consultation with him, and it was pretty cool, because literally, I sat down with him on Skype chat, and within about thirty seconds, he told me everything I was doing wrong, why I was screwing it up. I always thought I was doing it intelligently, and I was doing it totally backwards. We completely rebuilt the whole thing, and it was awesome. I gained more from that hour than I could have gotten in five years reading every one of his blog posts, listening to all of his podcasts, and going through all of that kind of stuff. It made me start thinking about how when I first got started in this business, I met this guy. I can’t remember his name, but it was at one of Armand Morin’s events, and I may have even done a podcast about this before, because I think it’s a cool concept, but I started thinking about it again last night. It was a young kid, and he was at this event, and he had joined Armand’s Platinum Group, and I was talking to him, and he was in ten different Platinum groups, and all of these different Masterminds. I was like, “Dude, how in the world can you afford all of that? That stuff’s expensive.” He said, “Russell, I learned something early in my life. There’re two ways to get to the top. Number one, you can work your way in. Number two, you can buy your way in. I choose the second. I could spend three years trying to get to know Armand and become friends with him and do a deal with him and learn from him, and all kinds of stuff, or I can just pay him some money, and “Boom,” buy my way in. I buy into everyone’s programs,” and he just works. –“There’re two ways. You either work your way in or buy your way in. It’s faster to buy your way in.” I was thinking about how with Dave Asprey, I paid him five hundred bucks. Not a lot of money, but I had a chance to spend an hour with him on Skype. We got to know each other. At the end of it, we talked about his book he’s launching. I talked to him about how to promote it, and “Boom.” We feel like we had a connection, and now moving forward, I feel like he will be a friend – someone who I’ll be able to help in the future. He’ll help me, and that kind of thing, whereas if it was someone who I had just contacted him normally, I probably could have gotten through to him. I probably could have met him, but not at the same level as when I was just able to come and just pay and get in that way. It’s interesting. I’m looking at the people who are in my Inner Circle, people who are in my Knight program and in our coaching programs, and its fun, because literally, I have Voxer on my phone, and all of the people in my Inner Circle have Voxer with me. I know their businesses. They ask me questions all of the time. I know their ins and outs. I know their ups and their downs. They get so much more access to me, and I feel like they’re my friends now. Again, I never would have met these people if they’d had to work their way in, but they bought their way in, and now “Boom,” I’m here. I’m on their team. I’m helping them out in their businesses, and it’s a ton of fun. There was a guy the other day who – now, I charge a lot more for an hour-long consult than Dave does, but he bought an hour-long consult with me. It was really cool. I went through the consult, and I gave him my all in an hour. We built out an entirely new business model for him online, mapped out the whole thing for him, and it turned out pretty awesome. At the end of it, he was like, “Hey, Russell, by the way, I’ve got this new thing,” that he was doing, and he explained it to me, and it was awesome, and now I am giving him money back in exchange for his thing. But he bought his way in, and that conversation probably never would have happened. It cost him money, but again, in return, I ended up investing in something he had, and he made his money back immediately. It was pretty cool. That’s my thought for today. There’re two ways to get in, again, you guys. You can work your way in, or you can buy your way in, but it’s always better and faster to buy your way in. That’s my thoughts. If you don’t have the money, then go fricking earn it. Go get a job. Go rake some leaves. I literally, when I bought my first thing, I had to go rake leaves. I bought a $12 rake and a tarp at Home Depot, and I raked leaves for four or five weekends in a row to be able to invest in Mark Joyner’s “Farewell Package”. That’s what you’ve got to do sometimes – buy your way in. That’s my message for today. I hope that helps some of you guys. Check out Dave Asprey’s stuff. Super cool guy. I’m excited for his book to come out. We’ll talk to you guys all again really, really soon. Thanks.

marketing boom skype knight home depot platinum bulletproof inner circle masterminds armand russell brunson dave asprey voxer bulletproof diet your car mark joyner armand morin platinum group

The Online Marketing News June 1st 2014 - Google Panda 4.0, Facebook Automated Posts, JV Zoo Updates, Zopim Bought by ZenDesk. The Online Marketing Show Episode 153

The Online Marketing Show

Play Episode Listen Later Jun 1, 2014 11:09

An EU ruling has ordered that people should have the right to be forgotten and have unwanted search listings about them which are deemed to be irrelevant or outdated to be removed from the SERPs. This opens a can of worms because it raises lots of concerns about fraudulent requests, freedom of information, the logistics of how Google will decide which requests to accept or reject and some other issues too, this is a big story will be covered by mainstream media so I'm sure you'll be seeing more on this as things develop. Google rolled out their Panda 4.0 update last week, so there has been another shake up in the SERPs. Rumour has it that this is the update that Matt Cutts described as being softer and gentler and will help small businesses to still be able to compete in Google's organic results. Bing ads have updated their performance trends graph to give an instant snapshot of how your ads a performing over different time periods. In Facebook news, The new Facebook Pages redesign is rolling out more widely now, I logged into my fan page the other day and I liked what I saw. Their new one column layout is much easier to look at in my opinion. They have been rolling this out slowly this last month but all pages will start to be eligible for this new page layout soon. Facebook have also announced that automated status updates or statuses coming from 3rd party apps will get less visibility in the news feed. They say that tests have shown these types of post get less engagement and they will be responding by giving them less weight in the news feed. Good news for restaurant owners, if you have a restaurant and facebook fan page, you can now upload a pdf of your menu and it will show as a tab on your facebook page. In Facebook ads news, premium video ads have now gone international, as I mentioned in previous episodes these were being rolled out in the USA but they will now start be available in the UK, Canada, Australia, Brazil, France, Germany and Japan. However Facebook are still being selective over who can use these ads, they don't want this new ad type to be ruined by poor quality ads so this will only be available to a limited number of advertisers. Pinterest have announced that business insights are coming so that brands can gauge which of their pins and boards are getting the most engagements, they will initially be providing this information by opening up it's api so that 3rd party social media analytics tools will be able to tap and report back that data. Pinterest have also announced their board widget for websites, you can paste the board into your website and people can see your latest pins and follow your boards all from your website. Yahoo have announced they will be soon to release their own video sharing platform set to try and compete with YouTube, a big task indeed, but one carrot they will be using to lure content creators over to their platform will be far great revenue sharing, we'll see what happens. Mozilla firefox may soon be rolling out sponsored content in the near future, suggesting web pages or content that may be of interest based on a person's browsing history. For us advertisers this may be a nice new shiny place to run ads, keep an eye out for that. JV zoo have been very busy releasing lots of new updates including split tests for different variations of your sales pages, custom HTML can now be added to receipt pages and prefilled order forms to make the checkout process go quicker. If someone has bought a product from JVzoo previously, they will be cookied then the next time they buy something their details will auto populate. They also worked out a deal with paypal so that subscriptions can last longer and the order value can increase. There used to be a limit of 3 years or $3,600 whichever came first but that limitation has now been increased to 10 years or $10,000 whichever comes first. Infusionsoft have announced some new updates including better website analytics, increased email sending speeds, a faster,speedier experience within the infusionsoft back office and all aspects of infusionsoft will now work on google chrome. they also have released 3 new widgets inside the infusionsoft back office. The contacts, email and sales widgets will give you a quick snapshot of your accounts most recent activity. Contest domination have released a brand new page template which allows for 2 step opt-in boxes even on a mobile device, any contest domination users may want to go check that straight away. On the subject of contest domination, Travis Ketchum the founder of contest domination will be appearing on the online marketing show in the near future. Stay tuned. Leadpages have announced a new membership level, the enterprise membership level which includes live phone support and leadpages coaching with their in-house trainers. The chat widget Zopim has been acquired by zendesk, apparently there won't be many changes in the coming months except for improved zopim/zendesk integration but there may be more changes in the future. The king of the product launch Jeff Walker has recently released his new book simply titled Launch: An internet millionaires secret formula to sell almost anything online, build a business you love, and live the life of your dreams. His products are usually high ticket so this a chance to learn his product launch secrets for the price of a book. In events... Hubspot are hosting a global event called Inbound marketing week. Over 50 events will be held through out this week at many different locations across the globe. I can't all the dates and locations here but if you go to inboundmarketingweek.org you can find out all the details and if any events are happening near you. Perry Marshall is hosting the 4-man intensive, 48 hours to reinvent your business at his home in Chicago, on the 5-6th of June and September 18th and 19th. Search marketing expo is in Seattle, Washington 11th-12th of June and Paris, France 16th-17th June. Tanner Larrson is holding the sustainable online business summit in Orlando, Florida on the 13-14th of June. The Social Media Strategies Summit is being held in Amsterdam, Netherlands on the 18th and 19th of June. Michael Penland is hosting the internet marketing success seminar in Orlando, Florida on 27th – 29th of June. Infusionsoft are holding their infusionsoft university events at several locations over the next few months. Chandler, Arizona 10th-13th of June, London England on the 24th – 27th of June and Chicago, Illinois 22nd – 25th of July. Also they are holding one of their implementation accelerator events in Chandler, Arizona on the 18th – 20th June. Youth Marketing 2014 will be taking place in London, England on the 1st of July. SES, Search Engine Strategies event is in Atlanta, Georgia, on the 9th of July. Digital Exchange will be taking place in Brighton, England on the 10th of July. Kevin Nations is hosting Big Money from small events at his home, spa nations in Las Vegas, Nevada on the 18th-20th of July. Kevin Nations and Adam Spiel will be teaming up to host another event at spa nations on the 29-31st August. Chris Ducker is hosting the New Business mastermind in New York on July 21st. Clickz live is going to be in Hong Kong, 5th-7th August and San Francisco, California 11th – 14th of August. Jack Canfield is hosting Breakthrough to success in Scottsdale, Arizona 11-15th of August. Podcast movement 2014 is being held in Dallas, Texas on the 16th – 17th of August. Speakers include Chris Brogan, Jaime Tardy, Cliff Ravenscraft, John Lee Dumas and more. Martech the Marketing Tech conference will taking place in Boston, Massachusetts 19-20th of August. JV Zoo will be hosting Marketing Mayhem live in Orlando, Florida on august 28th-31st. Speakers include Mike Filsaime, Joel Comm, Armand Morin, Daven Michaels as well as JVzoo.com founders E. Brian Rose and Bryan Zimmerman. Oh and Vanilla Ice will be performing at the official party too! And last but definitely not least Brian Kurtz is hosting Titans of direct response in honour of his late business partner Marty Edelston. It's 11th-12th September in Stamford, Connecticut. This really is going to be amazing event Gary Bencivenga who rarely ever speaks is coming out of retirement to speak at this event. The rest of the line up is incredible too, Joe Sugarman, Dan Kennedy, Jay Abraham, Perry Marshall, David Deutsch and many, many more will be at this conference.

united states new york california texas canada chicago australia google uk social internet marketing washington las vegas france media england japan online news germany san francisco digital arizona speaker seattle european union search brazil illinois massachusetts hong kong web netherlands connecticut amsterdam nevada pinterest titans breakthrough yahoo contest bought brighton ses panda bing scottsdale online marketing rumours automated hubspot new business html jv jack canfield big money inbound john lee dumas vanilla ice mozilla stamford martech zendesk dan kennedy serps london england infusionsoft jay abraham perry marshall chris brogan leadpages jeff walker chris ducker cliff ravenscraft joel comm brian rose brian kurtz marketing tech david deutsch marketing news marketing show matt cutts jvzoo mike filsaime jaime tardy daven michaels armand morin clickz joe sugarman google panda search engine strategies gary bencivenga travis ketchum

Armand Morin ~ Multimillionaire, Original Online Marketing Pioneer ~ ArmandMorin.com

Play Episode Listen Later Apr 5, 2014 23:07

Self-Made Multimillionaire, Life Design Strategist, author, and best-selling recording artist. He is one of the most well known Internet marketers in the world today. Having started online in 1996, his personal online businesses alone have generated over $80,000,000 in online revenue since then. This doesn’t include the millions of dollars his students have produced from his teachings. It’s not uncommon to see Armand share the stage with other world famous marketers like, Mark Victor Hansen, Robert Allen, Dan Kennedy, Jay Abraham, Alex Mandossian, Joe Polish, Jay Conrad Levinson, Mike Litman, T. Harv Ecker, Les Brown, and many, many more. He is an internationally sought after speaker, trainer and creator of 'Brave The Wave™ Training System'. If you’ve been on the Internet at all over the past 10 years, you have seen Armand Morin whether you knew it or not. Either by seeing the end result of one of his many products, one of his student’s websites, or by simply seeinghis name on hundreds of thousands of websites all over the Internet. Do this. Right now, go to Google and type in “Armand Morin.” Now, go to Yahoo and do the same search. And finally, do the same search on MSN’s Bing. Did you notice how many results came up? In total, his name alone is on over 1,500,000 websites. ArmandMorin.com © 2014 Building Abundant Success!! Join me on Facebook @ https://www.facebook.com/BuildingAbundantSuccess

The One Thing

Marketing Secrets (2013-2014)

Play Episode Listen Later Mar 24, 2014 14:30

How to increase your conversions by un-muddying your offers, and a whole bunch more… ---Transcript--- Hey everyone, this is Russell and this is a special late night edition of Marketing in your Car. I hope you guys are doing awesome. I am actually driving home from the airport right now. I had a really fun weekend. Some of you know if you follow me on Facebook, you probably saw we just launched or created a brand new supplement for the MMA called MMA Ignite. I was actually in Dallas, Thursday flew to Dallas to go film us actually making the product because we also, sometime in the future, I'm going to be creating a product called SupplementSecrets.com. I just wanted to be able to have that footage of them actually making our first batch of MMA Ignite so I flew down there, brought a camera, and filmed the whole process. It was cool, you see them. We made our own formula. They go and buy all the raw materials. They have boxes and barrels of all these powders and stuff. Then they take them all, mix them in this huge mixer, and take them into the other room and put them in the machine that puts them into the bottles, and then the label machine puts the labels on, and the thing seals the top. It was a really cool process. We filmed the whole thing. I'm sure you guys in the next few months will see that when we come out with that product. It's a fun thing. I was just planning on doing that, then I realized that this weekend was the NCA Wrestling Tournament in Oklahoma and Daegan Smith was going to go. My birthday was two weeks ago, so Daegan was like, “Hey, I just bought you a birthday present. You're coming to NCAs.” I flew from Dallas to Oklahoma and had a chance to go watch the NCAs yesterday which was really fun. Daegan came through. He got us front row seats so we were front row, right in the section where the wrestlers run out in the mats. It was pretty sweet. My wife and my kids were watching the tournament from home. Because we got such good seats, I guess they saw me on TV every couple of minutes so it was kind of fun. My little son Bowen texted and he was like, “Hey dad, you're on TV. You're famous,” so that was fun. It was just a really fun weekend. It was cool on the flight home, I had some delays. It was probably ten hours I've been in airports. I had a chance to work on this new product we're putting out, another one of our free plus shipping products, just finishing up the front-end book for it. It got me excited and thinking a lot more about marketing and things like that. I want to share with you guys a concept that over the last four or five days, I've been thinking about this. I shared the concept with Daegan. I might have mentioned it on a podcast but I've just been thinking a lot about it. I have another probably 15 minute drive to get back home so I thought I would just dump it on you guys a little bit, and hopefully give you guys some ideas because I think I'm going to talk about this a little bit, the Dot Com Secrets Lab Funnel. I rebuilt it three different times. I think the next, I haven't seen the stats yet but I think the one we built right before I left out of town, I'm hoping that it converts a lot better. I think that the psychology behind what I was trying to do, I explained this whole concept with Daegan. I think that too often, we try to sell things, we're trying to sell stuff. When I first got into this business, people always talked about you create an offer and you create bonuses, and the more bonuses you have the better. Then you get your features and your benefits. You're trying to explain all the amazing stuff about this product. The theory is that if you drop 1000 different bullet points, that one of those little bullet points is going to speak to somebody and they're going to want to buy. Because you're not speaking face-to-face, when you try to sell somebody face-to-face, you have an advantage because you can see what their concerns are and things like that whereas in print and video and stuff, you don't so the theory is you're just giving everything you can think of and throw it out there. One of them hopefully will be the one that closes them. I've been thinking a lot about that. I don't necessarily think I agree with that concept. One of the big things I was just writing about in my book that we're going to be launching, talking about the different free plus shipping offers we've been doing and why they've been working so well, one of the things I've been writing about is the fact that the free plus shipping offers that do the best aren't the ones that are this free course or something big like that. The ones that do the best are the ones that are very singular focused, one concept, one idea, one thing that you're selling. I was thinking about if you look at, talking about concepts you guys probably don't know yet because you haven't read the book, but this funnel that we take people through, this free plus shipping, we put them through an invisible funnel. At the end of it, we sell them your coaching program. Your coaching program is the end-all, be-all, right? It's all the stuff you have, teaching them how to do everything. That's hard to sell because it's so big that it's hard for people to grasp that. Then you take your entire coaching program or whatever and pull one piece of that out, the one most sexy part of that. That becomes what you train on during your invisible funnel training. Then from your invisible funnel training, you pick the sexiest thing and pull that piece out. That becomes the free plus shipping thing, very much one focus. The new upsells that I did for Dot Com Secrets Labs, I kind of did the same thing. One of the upsells is a new traffic upsell. In there, there's a whole bunch of videos and things like that about different ways to get traffic. It's a good product. It's a great product. When I was writing the copy for it, starting the traditional way, talking about you're going to learn this traffic system and this, you dump on all these different systems, I was like, “Man, I don't think people really want that. What people want is the one thing. What's the one thing that the product is going to give me if I buy it? That's what I want. How is it going to solve this one thing?” I took all the, I think it was seven different traffic systems in there, and I just focused on one. I talked about one and made it so mysterious, exciting, intriguing, and cool. I talked about that and was like, “There's a bunch of other ones too but I don't have time to talk about this. This one alone is worth more than the price. You're getting that plus seven more.” I just talked about that one thing, that one bullet point. I just went deep into that and made that the bait, the thing to get them to have the desire to come in, instead of throwing out every feature and benefit, a bunch of bonuses. I just picked the one thing that I think is going to be the best bait. That becomes the entire focus of the sales message, the same thing with the second upsell inside Dot Com Secrets Labs. The traffic one is a new upsell that I hadn't done before whereas this one is one that has been in every version of the upsell flow. We're selling the Seven Figure Shortcut, which is our automated webinar and sales training. I thought, “I'm going to do the same thing on this. I'm going to figure out what's the one thing in this entire course.” This course is big. I think it's six or seven days worth of videos. It's two different workshops and a whole bunch of other stuff, probably one of the best products I've ever created. The problem is when I try to sell it, people don't want to buy seven days worth of videos. There's just so much stuff, they get overwhelmed and it seems like a lot of work. Of all the seven days worth of content, what's the best thing? What's the one most intriguing or sexy, the one thing that had the biggest impact on me, the reason why I put that in the course? What was the one thing that had the biggest impact on me? I was thinking back. The one thing that had the biggest impact on me was when this guy named Armand Morin taught me a thing he called the stack. It's the way he did his close when he sold from stage. He taught me this way to close. I did it and I've always struggled to sell from stage or on webinars. I learned it and the very first time I did it, I closed 40% of the audience. Then I took that and added it to every presentation I've ever done. I think I counted 23 or 24 different webinars and presentations I've created that all use that. Every single one that I've used that has been successful. It was this one thing. I talk about that. I say, “Look, I did this whole course that taught everything else I've learned about how to script a webinar and how to sell things. There's some amazing stuff that I don't have time to go through it all, but just this one thing alone, the stack, that one thing has made me millions of dollars. That's something that's inside of this course. I don't know anywhere else in the world you can get it, but you can get it in this course. For $297, you get the course. You're going to learn about that one thing but you're also going to get all this other stuff I'm not even going to talk about, a bunch of other things that can help you get traffic. That one thing is by far worth the price of admission.” That's the way I pitched it. I'm not sure how sales have done over the weekend since we launched it. I've been out of communication with all the wrestling stuff and the supplements but it logically makes a lot of sense to me. I think us as product designers and developers, we get so into all of the stuff that we create and the packages that we create that have so many elements as things, whereas I think sometimes the power is just figuring out the one thing they desire the most and really focusing on that. If it's what they want, not what they need but what they want, that's going to be what drives them to buy. I think the other things will muddy the waters too much. I think all the other stuff, the bonuses and all that crap that we normally throw in just muddy the waters. It takes the focus off of the core desire they have. That's my thought process right now. It gets me excited because it changes the way that I present things and I pitch things. I was also thinking a lot about upsell flows, the right way to do them. I used to for years, I would just go and have my front end product. What's the upsell? I would pick a random product, and just do random different products in the sales process. For some reason, it used to work alright back in the day but today, it doesn't. Thinks have to be very congruent. That's the other thing I've been thinking a lot about. What is your front end offer? What are your upsells and things like that? This black box is turning into some of our high end clients. We're having everyone create a free plus shipping offer. The upsell is the invisible funnel that they're doing. As of a week ago, I would have thought that the best way to do it was have your free plus shipping be teaching this process, and then the invisible funnel is you going deeper into that process. What I've found from our testing with Dot Com Secrets Labs, I did that. We set it up where a free book was the front end product and the first upsell was invisible funnel style training where they got to be on this webinar where we went deeper into testing and all that kind of stuff. The take rate was horrible. It was really bad. I think it's because if your upsell is more of the same thing, it's not what people want. They want the next piece of the process. The new upsell flow, by the way, if you look at the Dot Com Secrets Labs one, if you look at Dot Com Secrets as a whole of my company, we have three missions we try to help people do, help them with traffic, conversions, and sales, those three things. Dot Com Secrets Labs is the conversion product. The upsell is the traffic product. Hey, we just helped you double your conversions. Now I want to help you double your traffic. The second upsell is the third pillar of our company which is sales. Hey, we just helped you double your conversions. If you took the first upsell, we helped you double your traffic. Now we want to help you double your sales. It's taking that path of logical next thing they need. By buying your product, what's the gap that they're missing? Not so much the gap but what's the next thing they're going to need after that. If you can figure those things out, it just makes your upsell flow work a lot better. Thanks for allowing me to brain dump. I've been thinking about it but it always helps me to put it out in words. I'm now at my home. It's late at night. I'm excited to get to my wife and give my kids a kiss. I appreciate you guys and hope you enjoyed this podcast. I hope you're enjoying the stuff we're doing now. We're putting out a lot of fun stuff and having a good time. Watch what we're doing. We're making more money than we ever have. Model what we're doing. That's the best way to make more money. Thanks you guys. I'll talk to you all soon.

tv marketing man model oklahoma one thing mma car dotcom secrets armand morin ncas daegan

The One Thing

Play Episode Listen Later Mar 24, 2014 14:30

How to increase your conversions by un-muddying your offers, and a whole bunch more… ---Transcript--- Hey everyone, this is Russell and this is a special late night edition of Marketing in your Car. I hope you guys are doing awesome. I am actually driving home from the airport right now. I had a really fun weekend. Some of you know if you follow me on Facebook, you probably saw we just launched or created a brand new supplement for the MMA called MMA Ignite. I was actually in Dallas, Thursday flew to Dallas to go film us actually making the product because we also, sometime in the future, I’m going to be creating a product called SupplementSecrets.com. I just wanted to be able to have that footage of them actually making our first batch of MMA Ignite so I flew down there, brought a camera, and filmed the whole process. It was cool, you see them. We made our own formula. They go and buy all the raw materials. They have boxes and barrels of all these powders and stuff. Then they take them all, mix them in this huge mixer, and take them into the other room and put them in the machine that puts them into the bottles, and then the label machine puts the labels on, and the thing seals the top. It was a really cool process. We filmed the whole thing. I’m sure you guys in the next few months will see that when we come out with that product. It’s a fun thing. I was just planning on doing that, then I realized that this weekend was the NCA Wrestling Tournament in Oklahoma and Daegan Smith was going to go. My birthday was two weeks ago, so Daegan was like, “Hey, I just bought you a birthday present. You’re coming to NCAs.” I flew from Dallas to Oklahoma and had a chance to go watch the NCAs yesterday which was really fun. Daegan came through. He got us front row seats so we were front row, right in the section where the wrestlers run out in the mats. It was pretty sweet. My wife and my kids were watching the tournament from home. Because we got such good seats, I guess they saw me on TV every couple of minutes so it was kind of fun. My little son Bowen texted and he was like, “Hey dad, you’re on TV. You’re famous,” so that was fun. It was just a really fun weekend. It was cool on the flight home, I had some delays. It was probably ten hours I’ve been in airports. I had a chance to work on this new product we’re putting out, another one of our free plus shipping products, just finishing up the front-end book for it. It got me excited and thinking a lot more about marketing and things like that. I want to share with you guys a concept that over the last four or five days, I’ve been thinking about this. I shared the concept with Daegan. I might have mentioned it on a podcast but I’ve just been thinking a lot about it. I have another probably 15 minute drive to get back home so I thought I would just dump it on you guys a little bit, and hopefully give you guys some ideas because I think I’m going to talk about this a little bit, the Dot Com Secrets Lab Funnel. I rebuilt it three different times. I think the next, I haven’t seen the stats yet but I think the one we built right before I left out of town, I’m hoping that it converts a lot better. I think that the psychology behind what I was trying to do, I explained this whole concept with Daegan. I think that too often, we try to sell things, we’re trying to sell stuff. When I first got into this business, people always talked about you create an offer and you create bonuses, and the more bonuses you have the better. Then you get your features and your benefits. You’re trying to explain all the amazing stuff about this product. The theory is that if you drop 1000 different bullet points, that one of those little bullet points is going to speak to somebody and they’re going to want to buy. Because you’re not speaking face-to-face, when you try to sell somebody face-to-face, you have an advantage because you can see what their concerns are and things like that whereas in print and video and stuff, you don’t so the theory is you’re just giving everything you can think of and throw it out there. One of them hopefully will be the one that closes them. I’ve been thinking a lot about that. I don’t necessarily think I agree with that concept. One of the big things I was just writing about in my book that we’re going to be launching, talking about the different free plus shipping offers we’ve been doing and why they’ve been working so well, one of the things I’ve been writing about is the fact that the free plus shipping offers that do the best aren’t the ones that are this free course or something big like that. The ones that do the best are the ones that are very singular focused, one concept, one idea, one thing that you’re selling. I was thinking about if you look at, talking about concepts you guys probably don’t know yet because you haven’t read the book, but this funnel that we take people through, this free plus shipping, we put them through an invisible funnel. At the end of it, we sell them your coaching program. Your coaching program is the end-all, be-all, right? It’s all the stuff you have, teaching them how to do everything. That’s hard to sell because it’s so big that it’s hard for people to grasp that. Then you take your entire coaching program or whatever and pull one piece of that out, the one most sexy part of that. That becomes what you train on during your invisible funnel training. Then from your invisible funnel training, you pick the sexiest thing and pull that piece out. That becomes the free plus shipping thing, very much one focus. The new upsells that I did for Dot Com Secrets Labs, I kind of did the same thing. One of the upsells is a new traffic upsell. In there, there’s a whole bunch of videos and things like that about different ways to get traffic. It’s a good product. It’s a great product. When I was writing the copy for it, starting the traditional way, talking about you’re going to learn this traffic system and this, you dump on all these different systems, I was like, “Man, I don’t think people really want that. What people want is the one thing. What’s the one thing that the product is going to give me if I buy it? That’s what I want. How is it going to solve this one thing?” I took all the, I think it was seven different traffic systems in there, and I just focused on one. I talked about one and made it so mysterious, exciting, intriguing, and cool. I talked about that and was like, “There’s a bunch of other ones too but I don’t have time to talk about this. This one alone is worth more than the price. You’re getting that plus seven more.” I just talked about that one thing, that one bullet point. I just went deep into that and made that the bait, the thing to get them to have the desire to come in, instead of throwing out every feature and benefit, a bunch of bonuses. I just picked the one thing that I think is going to be the best bait. That becomes the entire focus of the sales message, the same thing with the second upsell inside Dot Com Secrets Labs. The traffic one is a new upsell that I hadn’t done before whereas this one is one that has been in every version of the upsell flow. We’re selling the Seven Figure Shortcut, which is our automated webinar and sales training. I thought, “I’m going to do the same thing on this. I’m going to figure out what’s the one thing in this entire course.” This course is big. I think it’s six or seven days worth of videos. It’s two different workshops and a whole bunch of other stuff, probably one of the best products I’ve ever created. The problem is when I try to sell it, people don’t want to buy seven days worth of videos. There’s just so much stuff, they get overwhelmed and it seems like a lot of work. Of all the seven days worth of content, what’s the best thing? What’s the one most intriguing or sexy, the one thing that had the biggest impact on me, the reason why I put that in the course? What was the one thing that had the biggest impact on me? I was thinking back. The one thing that had the biggest impact on me was when this guy named Armand Morin taught me a thing he called the stack. It’s the way he did his close when he sold from stage. He taught me this way to close. I did it and I’ve always struggled to sell from stage or on webinars. I learned it and the very first time I did it, I closed 40% of the audience. Then I took that and added it to every presentation I’ve ever done. I think I counted 23 or 24 different webinars and presentations I’ve created that all use that. Every single one that I’ve used that has been successful. It was this one thing. I talk about that. I say, “Look, I did this whole course that taught everything else I’ve learned about how to script a webinar and how to sell things. There’s some amazing stuff that I don’t have time to go through it all, but just this one thing alone, the stack, that one thing has made me millions of dollars. That’s something that’s inside of this course. I don’t know anywhere else in the world you can get it, but you can get it in this course. For $297, you get the course. You’re going to learn about that one thing but you’re also going to get all this other stuff I’m not even going to talk about, a bunch of other things that can help you get traffic. That one thing is by far worth the price of admission.” That’s the way I pitched it. I’m not sure how sales have done over the weekend since we launched it. I’ve been out of communication with all the wrestling stuff and the supplements but it logically makes a lot of sense to me. I think us as product designers and developers, we get so into all of the stuff that we create and the packages that we create that have so many elements as things, whereas I think sometimes the power is just figuring out the one thing they desire the most and really focusing on that. If it’s what they want, not what they need but what they want, that’s going to be what drives them to buy. I think the other things will muddy the waters too much. I think all the other stuff, the bonuses and all that crap that we normally throw in just muddy the waters. It takes the focus off of the core desire they have. That’s my thought process right now. It gets me excited because it changes the way that I present things and I pitch things. I was also thinking a lot about upsell flows, the right way to do them. I used to for years, I would just go and have my front end product. What’s the upsell? I would pick a random product, and just do random different products in the sales process. For some reason, it used to work alright back in the day but today, it doesn’t. Thinks have to be very congruent. That’s the other thing I’ve been thinking a lot about. What is your front end offer? What are your upsells and things like that? This black box is turning into some of our high end clients. We’re having everyone create a free plus shipping offer. The upsell is the invisible funnel that they’re doing. As of a week ago, I would have thought that the best way to do it was have your free plus shipping be teaching this process, and then the invisible funnel is you going deeper into that process. What I’ve found from our testing with Dot Com Secrets Labs, I did that. We set it up where a free book was the front end product and the first upsell was invisible funnel style training where they got to be on this webinar where we went deeper into testing and all that kind of stuff. The take rate was horrible. It was really bad. I think it’s because if your upsell is more of the same thing, it’s not what people want. They want the next piece of the process. The new upsell flow, by the way, if you look at the Dot Com Secrets Labs one, if you look at Dot Com Secrets as a whole of my company, we have three missions we try to help people do, help them with traffic, conversions, and sales, those three things. Dot Com Secrets Labs is the conversion product. The upsell is the traffic product. Hey, we just helped you double your conversions. Now I want to help you double your traffic. The second upsell is the third pillar of our company which is sales. Hey, we just helped you double your conversions. If you took the first upsell, we helped you double your traffic. Now we want to help you double your sales. It’s taking that path of logical next thing they need. By buying your product, what’s the gap that they’re missing? Not so much the gap but what’s the next thing they’re going to need after that. If you can figure those things out, it just makes your upsell flow work a lot better. Thanks for allowing me to brain dump. I’ve been thinking about it but it always helps me to put it out in words. I’m now at my home. It’s late at night. I’m excited to get to my wife and give my kids a kiss. I appreciate you guys and hope you enjoyed this podcast. I hope you’re enjoying the stuff we’re doing now. We’re putting out a lot of fun stuff and having a good time. Watch what we’re doing. We’re making more money than we ever have. Model what we’re doing. That’s the best way to make more money. Thanks you guys. I’ll talk to you all soon.

tv marketing man model oklahoma one thing mma car dotcom secrets armand morin ncas daegan

Episode #59 – The Backdoor Method To Selling

Marketing In Your Car - The Archives

Play Episode Listen Later Mar 17, 2014 7:39

The post Episode #59 – The Backdoor Method To Selling appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... A unique way to close sales indirectly, and get more people to buy your stuff, without ever actually selling your stuff. --------------------------------------------------------------------------------- Good morning everyone, this is Russell. I want to welcome you to the Marketing in your Car podcast. Hey guys and gals, we are here today in Boise. It is a super windy day. It's going crazy. It's like a tornado is coming through. It's kind of fun. Hopefully I will not get blown off the road while I'm driving to the office. I want to talk to you guys today about something fun that we're doing, that maybe will give you guys some ideas. It's a way we've been trying to position and sell our high end coaching. We've been having some fun with it. We just added in a couple new levels and an opportunity for people to come to Boise a couple of times a year and hang out with me, and have me work with their businesses one-on-one, or I guess eight-on-one, ten-on-one, or whatever, but in a more intimate situation. I'm really excited about that. We're trying to figure out different ways to pitch it and sell it. Selling a mastermind by itself is kind of hard because there's a lot of people that have masterminds. What's the difference between yours and everybody else's? The real difference is the person who is facilitating it. What do they bring to the table? What do they know, and stuff like that? It's kind of hard to sell that. How do you brag about yourself versus other people? So I've been trying to figure out what's a better way to promote that and sell that. I remembered probably five or six years ago, I got sold. I love getting sold. I hate going to seminars and you hear speakers, and nobody is able to close. I'm like, “I'm not that hard to close. You just have to give me a cool enough offer.” It was Armand Morin's, I think it may have been his last or second to last big seminar. I went there and was hoping that somebody would sell me because I hadn't been sold for awhile. I just love that experience. I'm going through every speaker. Every speaker is like eh, eh, nothing really got me to move. Finally Armand got up. Armand is a legend, especially when it comes to stage selling. He was doing this presentation. It was fun watching him go through the whole thing. Sure enough, by the end, he sold me. What was interesting is that he was selling this seminar he was doing called Persuasion X which was his public speaking program. Like I said, he went through the whole presentation on Persuasion X and then he sold it. It was whatever price, like five grand or something, “Dang it, that's a lot more than I was expecting,” but I really wanted it and was really happy. Then he came back and said, “Or if you're a member of my AM2, you get it for free.” I was like, “Say what?” I knew about AM2. I had heard about it for years but I had never signed up for it though, which was kind of like his inner circle thing that we're rolling out. I always heard about it and thought it was really cool but never had anything to really push me over the edge to have me join his mastermind. I think Armand is brilliant, but what am I going to get from him versus some of these other masterminds I'm in? Persuasion X though, that seminar or workshop that I wanted so badly, that I could have got for five grand or I could join AM2 and get it for free, what am I going to do? Sure enough, he closed me and I went and joined AM2. I think you pay $500 a month for it, and all this stuff but he closed me. I was so excited. This weekend, I was thinking about how to position our inner circle,

marketing sales selling method car boise dang conversions backdoor armand dotcom secrets armand morin am2

The Backdoor Method To Selling

Marketing Secrets (2013-2014)

Play Episode Listen Later Mar 17, 2014 7:40

A unique way to close sales indirectly, and get more people to buy your stuff, without ever actually selling your stuff. ---Transcript--- Good morning everyone, this is Russell. I want to welcome you to the Marketing in your Car podcast. Hey guys and gals, we are here today in Boise. It is a super windy day. It's going crazy. It's like a tornado is coming through. It's kind of fun. Hopefully I will not get blown off the road while I'm driving to the office. I want to talk to you guys today about something fun that we're doing, that maybe will give you guys some ideas. It's a way we've been trying to position and sell our high end coaching. We've been having some fun with it. We just added in a couple new levels and an opportunity for people to come to Boise a couple of times a year and hang out with me, and have me work with their businesses one-on-one, or I guess eight-on-one, ten-on-one, or whatever, but in a more intimate situation. I'm really excited about that. We're trying to figure out different ways to pitch it and sell it. Selling a mastermind by itself is kind of hard because there's a lot of people that have masterminds. What's the difference between yours and everybody else's? The real difference is the person who is facilitating it. What do they bring to the table? What do they know, and stuff like that? It's kind of hard to sell that. How do you brag about yourself versus other people? So I've been trying to figure out what's a better way to promote that and sell that. I remembered probably five or six years ago, I got sold. I love getting sold. I hate going to seminars and you hear speakers, and nobody is able to close. I'm like, “I'm not that hard to close. You just have to give me a cool enough offer.” It was Armand Morin's, I think it may have been his last or second to last big seminar. I went there and was hoping that somebody would sell me because I hadn't been sold for awhile. I just love that experience. I'm going through every speaker. Every speaker is like eh, eh, nothing really got me to move. Finally Armand got up. Armand is a legend, especially when it comes to stage selling. He was doing this presentation. It was fun watching him go through the whole thing. Sure enough, by the end, he sold me. What was interesting is that he was selling this seminar he was doing called Persuasion X which was his public speaking program. Like I said, he went through the whole presentation on Persuasion X and then he sold it. It was whatever price, like five grand or something, “Dang it, that's a lot more than I was expecting,” but I really wanted it and was really happy. Then he came back and said, “Or if you're a member of my AM2, you get it for free.” I was like, “Say what?” I knew about AM2. I had heard about it for years but I had never signed up for it though, which was kind of like his inner circle thing that we're rolling out. I always heard about it and thought it was really cool but never had anything to really push me over the edge to have me join his mastermind. I think Armand is brilliant, but what am I going to get from him versus some of these other masterminds I'm in? Persuasion X though, that seminar or workshop that I wanted so badly, that I could have got for five grand or I could join AM2 and get it for free, what am I going to do? Sure enough, he closed me and I went and joined AM2. I think you pay $500 a month for it, and all this stuff but he closed me. I was so excited. This weekend, I was thinking about how to position our inner circle, trying to figure out the right way to do it. Again, every time I've tried to write the copy or try to do a webinar, or anything I was trying to create to sell it, I always come back to me, me, me and I feel so stupid. I hate that. I'm not the kind of person that likes to sit there and brag about themselves and why you should listen to me, why I'm the best person to run the mastermind, and all that kind of stuff. I was like, “You know, let me just not mention me at all. Instead, let's figure out something really cool. Let's close in our coaching program right now.” We've been going through this it was supposed to be an eight week course. We've turned it into probably it will be a 20 week course, teaching our new Black Box concept which is just killing it for people. What I did instead is I wrote a four page sales letter talking about Black Box, how great it is, and how it literally changed our business and is changing other people's, and just talked about that concept, how amazing it is. I talked about right now, everyone in our inner circle is actually going through the coaching program for free with it. That's the only way to get it. Otherwise, if you're not part of my inner circle, you can't have it, and really sold this Black Box training but then said you can't get it unless you're in the inner circle. If you want to be in our inner circle, go apply here. When it was all said and done, when I looked at it, it was so cool and so refreshing. There were no income claims, no bragging, none of that other stuff that was selling. We just talked about this one really cool concept that I think is revolutionary, that I think is changing the way business works and if you want to know how it works, the only way to do it is being part of our inner circle. If you are that, then go apply over here. I finished the sales letter. It turned out really cool. It's four pages long. If you bought DCS Labs or anything else from us, you'll probably get a copy of it here in the mail in a little bit but we're going to start promoting it and sending it out with everything we do. I think that positioning is really strong. It's just different. It's a cool way to do it where you don't seem like a jerk and you don't seem like you're bragging about yourself. You just have one thing that's really powerful that people want. For you guys, think about that with whatever it is you're selling. A lot of times, we go directly and try to sell the product, sell the product or sell the mastermind, the coaching, whatever your thing is but sometimes it's more powerful to figure out what the bonus could be and sell that, and the only way to get that is by joining our program. I have a chiropractor that's one of my close friends. He's doing something like that right now. I'm really impressed with him, how he came up with the idea. He's been trying to sell people coming to get adjusted forever and he's been struggling with it. He went and created this presentation that teaches people this 30 minute morning routine you go through every morning. It has exercise, yoga, stretching, and all this stuff. Then what he does at the end of that presentation is he gives you a foam roller, a bottle of MCT oil and this meditation CD but only if you come to his clinic and get adjusted. He's just trained you for 30 minutes on why you need these three things. You can go out and buy it on your own, or if you're part of his program, you can get it for free, really powerful positioning. He just finished that whole offer and he's going to start presenting it to different businesses. That was cool. Think about in your business how you can do something like that. I think I'll find out really soon how well ours works but I think it will do really well. I think it's a cool way to sell something without having to actually sell it and get a lot of really cool, excited people in. That was my thoughts for today. I'm at the office and I'm excited. I have a fun week coming up ahead of me so it should be a lot of fun. I appreciate you guys all listening and we will talk to you soon.

marketing selling cd method car boise dang black box backdoor armand mct armand morin am2 transcript good

The Backdoor Method To Selling

Play Episode Listen Later Mar 17, 2014 7:40

A unique way to close sales indirectly, and get more people to buy your stuff, without ever actually selling your stuff. ---Transcript--- Good morning everyone, this is Russell. I want to welcome you to the Marketing in your Car podcast. Hey guys and gals, we are here today in Boise. It is a super windy day. It’s going crazy. It’s like a tornado is coming through. It’s kind of fun. Hopefully I will not get blown off the road while I’m driving to the office. I want to talk to you guys today about something fun that we’re doing, that maybe will give you guys some ideas. It’s a way we’ve been trying to position and sell our high end coaching. We’ve been having some fun with it. We just added in a couple new levels and an opportunity for people to come to Boise a couple of times a year and hang out with me, and have me work with their businesses one-on-one, or I guess eight-on-one, ten-on-one, or whatever, but in a more intimate situation. I’m really excited about that. We’re trying to figure out different ways to pitch it and sell it. Selling a mastermind by itself is kind of hard because there’s a lot of people that have masterminds. What’s the difference between yours and everybody else’s? The real difference is the person who is facilitating it. What do they bring to the table? What do they know, and stuff like that? It’s kind of hard to sell that. How do you brag about yourself versus other people? So I’ve been trying to figure out what’s a better way to promote that and sell that. I remembered probably five or six years ago, I got sold. I love getting sold. I hate going to seminars and you hear speakers, and nobody is able to close. I’m like, “I’m not that hard to close. You just have to give me a cool enough offer.” It was Armand Morin’s, I think it may have been his last or second to last big seminar. I went there and was hoping that somebody would sell me because I hadn’t been sold for awhile. I just love that experience. I’m going through every speaker. Every speaker is like eh, eh, nothing really got me to move. Finally Armand got up. Armand is a legend, especially when it comes to stage selling. He was doing this presentation. It was fun watching him go through the whole thing. Sure enough, by the end, he sold me. What was interesting is that he was selling this seminar he was doing called Persuasion X which was his public speaking program. Like I said, he went through the whole presentation on Persuasion X and then he sold it. It was whatever price, like five grand or something, “Dang it, that’s a lot more than I was expecting,” but I really wanted it and was really happy. Then he came back and said, “Or if you’re a member of my AM2, you get it for free.” I was like, “Say what?” I knew about AM2. I had heard about it for years but I had never signed up for it though, which was kind of like his inner circle thing that we’re rolling out. I always heard about it and thought it was really cool but never had anything to really push me over the edge to have me join his mastermind. I think Armand is brilliant, but what am I going to get from him versus some of these other masterminds I’m in? Persuasion X though, that seminar or workshop that I wanted so badly, that I could have got for five grand or I could join AM2 and get it for free, what am I going to do? Sure enough, he closed me and I went and joined AM2. I think you pay $500 a month for it, and all this stuff but he closed me. I was so excited. This weekend, I was thinking about how to position our inner circle, trying to figure out the right way to do it. Again, every time I’ve tried to write the copy or try to do a webinar, or anything I was trying to create to sell it, I always come back to me, me, me and I feel so stupid. I hate that. I’m not the kind of person that likes to sit there and brag about themselves and why you should listen to me, why I’m the best person to run the mastermind, and all that kind of stuff. I was like, “You know, let me just not mention me at all. Instead, let’s figure out something really cool. Let’s close in our coaching program right now.” We’ve been going through this it was supposed to be an eight week course. We’ve turned it into probably it will be a 20 week course, teaching our new Black Box concept which is just killing it for people. What I did instead is I wrote a four page sales letter talking about Black Box, how great it is, and how it literally changed our business and is changing other people’s, and just talked about that concept, how amazing it is. I talked about right now, everyone in our inner circle is actually going through the coaching program for free with it. That’s the only way to get it. Otherwise, if you’re not part of my inner circle, you can’t have it, and really sold this Black Box training but then said you can’t get it unless you’re in the inner circle. If you want to be in our inner circle, go apply here. When it was all said and done, when I looked at it, it was so cool and so refreshing. There were no income claims, no bragging, none of that other stuff that was selling. We just talked about this one really cool concept that I think is revolutionary, that I think is changing the way business works and if you want to know how it works, the only way to do it is being part of our inner circle. If you are that, then go apply over here. I finished the sales letter. It turned out really cool. It’s four pages long. If you bought DCS Labs or anything else from us, you’ll probably get a copy of it here in the mail in a little bit but we’re going to start promoting it and sending it out with everything we do. I think that positioning is really strong. It’s just different. It’s a cool way to do it where you don’t seem like a jerk and you don’t seem like you’re bragging about yourself. You just have one thing that’s really powerful that people want. For you guys, think about that with whatever it is you’re selling. A lot of times, we go directly and try to sell the product, sell the product or sell the mastermind, the coaching, whatever your thing is but sometimes it’s more powerful to figure out what the bonus could be and sell that, and the only way to get that is by joining our program. I have a chiropractor that’s one of my close friends. He’s doing something like that right now. I’m really impressed with him, how he came up with the idea. He’s been trying to sell people coming to get adjusted forever and he’s been struggling with it. He went and created this presentation that teaches people this 30 minute morning routine you go through every morning. It has exercise, yoga, stretching, and all this stuff. Then what he does at the end of that presentation is he gives you a foam roller, a bottle of MCT oil and this meditation CD but only if you come to his clinic and get adjusted. He’s just trained you for 30 minutes on why you need these three things. You can go out and buy it on your own, or if you’re part of his program, you can get it for free, really powerful positioning. He just finished that whole offer and he’s going to start presenting it to different businesses. That was cool. Think about in your business how you can do something like that. I think I’ll find out really soon how well ours works but I think it will do really well. I think it’s a cool way to sell something without having to actually sell it and get a lot of really cool, excited people in. That was my thoughts for today. I’m at the office and I’m excited. I have a fun week coming up ahead of me so it should be a lot of fun. I appreciate you guys all listening and we will talk to you soon.

marketing selling cd method car boise dang black box backdoor armand mct armand morin am2 transcript good

JJ Childers on The David Lukas Show

The David Lukas Show

Play Episode Listen Later Oct 12, 2013 38:52

This week, David is joined by JJ Childers. JJ Childers is an Attorney, Author, Speaker, and Mentor. For the past two decades, he has devoted his professional life to helping clients and students learn and employ the strategies necessary to build a life of real wealth. He does this through his “3G Approach” in which he provides people with the information and knowledge to “Get it, Grow it, and Guard it.” He is a dynamic speaker and has appeared on stages throughout the United States and Canada with such notable figures as Armand Morin, Stephen Pierce, Robert Allen, Mark Victor Hansen, Les Brown, Jay Conrad Levinson, Marshall Sylver, Harv Eker, and many others.tegies necessary to build a life of real wealth. He does this through his “3G Approach” in which he provides people with the information and knowledge to “Get it, Grow it, and Guard it.” Perhaps his most widely acknowledged claim to fame is as the author of multiple educational programs and books, including the best-seller “Asset Protection 101″ in conjunction with Donald Trump. JJ is speaking at the upcoming 2013 Economic Freedom Summit. JJ Will be talking about identifying threats to wealth and how to implement legal, time tested proven methods to safe guard your assets. Attend the upcoming Economic Freedom Summit to hear JJ talk about strategies the wealthy use to safe guard their assets. Come learn the tax and legal strategies of the rich at The 2013 Economic Freedom Summit. Visit: EconomicFreedomSummit.com Tune in to hear David and JJ discuss important topics related to growing your business, protecting your assets and much more. Now more than ever, it's critical to be committed to self-education. Tune in, Listen and Learn. JJ can be reached online at: JJChilders.com or by email: JJ@JJChilders.com

united states canada donald trump speaker mentor attorney guard asset les brown asset protection mark victor hansen harv eker childers robert allen jay conrad levinson marshall sylver armand morin stephen pierce

A Break with Bret and Bryan - Information Marketing Insights

bret membership sites marketing insights recurring income armand morin information marketing

Play Episode Listen Later Oct 8, 2013 16:00

Freshly back from Armand Morin's WebCamp Live where the primary topic was recurring revenue models, including membership sites, in this week's episode the guys share some of their thoughts on various membership models.

Break with Bret and Bryan - Information Marketing Insights

numbers online marketing bret morin internet marketing marketing insights armand morin information marketing

Play Episode Listen Later Sep 3, 2013 15:00

It's more on Morin this week as the guys move on to Numbers 29 - 32 of the 50 Things Armand Morin would do if he were starting a new Internet Marketing business from scratch.

Break with Bret and Bryan - Information Marketing Insights

internet online marketing bret morin internet marketing marketing insights armand morin information marketing

Play Episode Listen Later Aug 27, 2013 15:00

It's more on Morin this week as the guys continue their discussion of Armand Morin's 50 Things he'd do if he were starting an Internet business today.

Break with Bret and Bryan - Information Marketing Insights

internet north carolina bret armand internet marketing marketing insights armand morin information marketing

Play Episode Listen Later Aug 20, 2013 19:00

The guys continue on this week live from Armand Morin's house in North Carolina with more of Armand's 50 Things he would do differently if he were starting an Internet marketing business from scratch.

Break with Bret and Bryan - Information Marketing Insights

internet bret internet marketing marketing insights armand morin am2 information marketing

Play Episode Listen Later Aug 13, 2013 17:00

This week the guys continue with their discussion of their AM2 colleague Armand Morin's 50 Things he would do if he were starting over again as an Internet marketer.

Break with Bret and Bryan - Information Marketing Insights

online marketing bret internet marketing marketing insights armand morin am2 information marketing

Play Episode Listen Later Aug 6, 2013 19:00

What would you do differently if you were starting an online business today. In this week's episode the guys continue their discussion of AM2 colleague Armand Morin's "50 Things".

Break with Bret and Bryan - Information Marketing Insights

internet online marketing bret internet marketing marketing insights armand morin information marketing

Play Episode Listen Later Jul 30, 2013 16:00

This week Bret and Bryan continue with their discussion of Armand Morin's "50 Things" - those things he would do if he were starting an Internet business from scratch.

Break with Bret and Bryan - Information Marketing Insights

internet online marketing bret internet marketing marketing insights armand morin information marketing

Play Episode Listen Later Jul 23, 2013 19:00

This week the guy's continue on with the discussion they started a couple weeks ago about their colleague Armand Morin's 50 Things he would do if he was starting over again in Internet marketing.

Break with Bret and Bryan - Information Marketing Insights

internet bret internet marketing marketing insights armand morin am2 information marketing

Play Episode Listen Later Jul 9, 2013 16:00

Armand Morin is a well-known Internet marketer and partner with Bret and Bryan in the AM2 coaching program. He has begun sharing the 50 things he would do if he was starting over as an Internet marketer and in this week's episode the guys start to discuss the first few of those 50 things.

Armand Morin from Big Seminar, Success Leaves Traces, and AM2 Talks Internet Marketing, Offline Seminars, Software, Online Memberships and Masterminds

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Oct 24, 2012 32:33

Robert: Right now we are talking to Armand Morin who I would think is probably the most successful internet marketer that I have ever met, or that I have ever heard of. He used to run the big seminar which was the biggest and longest running seminar in the United States. He makes $20 million dollars a year. He has made over $100,000 million dollars online in sales. He's a great trainer, he does software, he does a MasterMind, he speaks on the stage. He has spoken from a 90 minute presentation and made $995,000 dollars in sales. We are going to talk to him today about how he got started, what he's doing and what he's doing right that you can apply in your own business today. What's up Armand? Armand: Hey Robert, thank you very much for having me. Robert: Glad to have you. On top of what I have already told everyone about you, what would you say that you do, pretty much? Armand: I would say, really my business is divided into two different things. Number one is teaching people how to market their businesses online, and number two I would actually say that my business is simply the same thing, which is product development. Meaning, finding products that actually people want, and developing them either through our own team or having somebody else develop them for us, or developing a course to teach something that someone wants to know. Robert: Software and courses? Armand: Yes, pretty much. Robert: I think the first way I heard of you was you had a piece of software called E-Book Generator. Armand: Yes. Robert: Can you tell us a little bit about how that came to be, and about all that software you ended up making? Armand: Yes absolutely. E-Book software is actually the very first software that I actually created. I don't even know what the date was, but it was a long time ago. Let's put it this way, it was in the 90s, I think it was. What happened was, I was going to create an E-Book, in fact there was a book that I had for many years, I think I had it for about 8 years called Take Online Payments. What had just happened, just to kind of give you a little bit of background, is that I had my Merchant Account taken away from me. We had this big launch, when I first got start in the world of Internet Marketing where we did $4.2 million dollars over the course of 12 weeks. This was at the time when no one has ever thought of actually doing something like that. What happened was they pulled my Merchant Account away. To make a long story short, I was stuck without a Merchant Account. Now at that point I had proven to myself that the internet worked, so I decided to figure out a way to process credit cards online without a Merchant Account, and I discovered something called third party payment processors, which is today, most people would think of things like PayPal or Two Check Out, or Alert Pay, or Click Bank even. And those are the most popular ones today. But at that time, no one had ever heard of any of these companies, and I discovered there are a lot more. There's actually, I found over 80 companies, and so I took this information and found that a lot of people were searching for this too, so I decided to write an E-Book. The problem was, in order to write an E-Book I needed some kind of software to compile this E-Book together. And at the time, PDFs weren't really the main type of E-Book out there. I know this may seem odd to people now, but at one time PDFs weren't the most popular type of E-Books out there. There was basically what is called E-Book software which would take, essentially a web page and compile a bunch of web pages together into a single EXE file, kind of like a software file, and it would have it's own browser where you could scroll through the web page, and that is really what the software really does. In this process, I bought the first E-Book software and it did almost everything I wanted it to do. Then I bought the second E-Book software and it did almost, again.

Armand Morin from Big Seminar, Success Leaves Traces, and AM2 Talks Internet Marketing, Offline Seminars, Software, Online Memberships and Masterminds

Marketer of the Day with Robert Plank / Robert Plank Show: Archive Feed 1

Play Episode Listen Later Oct 23, 2012 32:33

united states success online software offline masterminds traces seminars internet marketing memberships armand morin

The Value of Testing Your Advertising and How to do it.